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TURES REVIEWED:

flier Waters

tier Sanctum

uisiana Story

ves ot Casanova

gue's Regiment

raband lor
Dead Lovers

s Weaker Sex

DISTRIBUTION IN 'RED' COULD
MEAN DARK HOUSES— BALABAN

CLEAN SCREENS ARE EXHIBITORS'
RESPONSIBILITY, CARDINAL SAYS

MOVIES IN MAIN 'WHOLESOME',
RABBI SAYS AT MPTO MEETING

REGULAR FEATURES*

Advance Data
National Newsreel
Regional Newsreel
Hollywood Newsreel

Theate
Shores
Teaimm

3 m FStftur©

Entered as
Published

i second class matter February 20, 1940, at the Post Office at New York. N. V.. under the act of Mai i J, 18?
weekly by Showmen's Trade Review, Inc., 1S01 Broadway, New York >, Y„ U.b.A. ,0 cents a copy. ■_ a

©OB 15816?

\

?N it*

.^55

THE PAWS
THAT
REFRESH
YOUR

BOX-OFFICE!

See for yourself! Attend these M-G-M
Trade Shows: "Hills of Home" October
11th; "Three Musketeers' ' October 14th.
The industry's main topic today is the
multi- million dollar line-up of powerful
product coming from M-G-M in the
months ahead! Leo was an inspiration to
the trade all Spring and Summer long!
Here are just Two of Fifteen Giant
Attractions, many completed, coming to
the screens of America! For that gleam
in the eye, for that sparkle at the box-
office, stick to Metro-Cola!

pf3

6—

THE THREE MUSKE

M-G-M presents Alexandre Dumas' "THE THREE MUSKETEERS"
starring LANA TURNER • GENE KELLY • JUNE ALLYSON
VAN HEFLIN • ANGELA LANSBURY • FRANK MORGAN
VINCENT PRICE • KEENAN WYNN • JOHN SUTTON • GIG
YOUNG • Color by TECHNICOLOR • Screen Play by Robert Ardrey
Directed by GEORGE SIDNEY • Produced by PANDRO S. BERMAN

CITY

PLACE

ADDRESS

TIME

ALBANY

20th-Fox Screen Room

1052 Broadway

10/14

8

P.M.

ATLANTA

20th-Fox Screen Room

197 Walton St., N.W.

10/14

10

A.M.

BOSTON

M-G-M Screen Room

46 Church Street

10/14

2

P.M.

BUFFALO

20th-Fox Screen Room

290 Franklin Street

10/14

2

P.M.

CHARLOTTE

20th-Fox Screen Room

308 S. Church Street

10/14

1:30

P.M.

CHICAGO

H. C. Igel's Screen Room

1301 S.Wabash Ave.

10/14

2

P.M.

CINCINNATI

RKO Screen Room

16 East Sixth Street

10/14

8

P.M.

CLEVELAND

20th-Fox Screen Room

2219 Payne Ave.

10/14

1

P.M.

DALLAS

20th-Fox Screen Room

1 803 Wood Street

10/14

2

P.M.

DENVER

Paramount Screen Room

2100 Stout Street

10/14

2

P.M.

DES MOINES

20th-Fox Screen Room

1300 High Street

10/14

1

P.M.

DETROIT

Max Blumenthal's Sc. Rm.

2310 Cass Avenue

10/14

1:30

P.M.

INDIANAPOLIS

20th-Fox Screen Room

326 No. Illinois St.

10/14

1

P.M.

KANSAS CITY

20th-Fox Screen Room

1720 Wyandotte St.

10/14

1:30

P.M.

LOS ANGELES

20th-Fox Screen Room

201 9 S. Vermont Ave.

10/14

2

P.M.

MEMPHIS

20th-Fox Screen Room

151 Vance Avenue

10/14

1

P.M.

CITY

PLACE

ADDRESS

TIME

MILWAUKEE

Warner Screen Room

21 2 W.Wisconsin Av.

10/14

1:30

P.M.

MINNEAPOLIS

20th-Fox Screen Room

1015 Currie Avenue

10/14

2

P.M.

NEW HAVEN

20th-Fox Screen Room

40 Whiting Street

10/14

2

P.M.

NEW ORLEANS

20th-Fox Screen Room

200 S. Liberty St.

10/14

1:30

P.M.

NEW YORK-N. J.

M-G-M Screen Room

630 Ninth Avenue

10/14

1:30

P.M.

OKLAHOMA CITY

20th-Fox Screen Room

10 North Lee Street

10/14

1

P.M.

OMAHA

20th-Fox Screen Room

1502 Davenport St.

10/14

1:30

P.M.

PHILADELPHIA

M-G-M Screen Room

1 233 Summer Street

10/14

11

A.M.

PITTSBURGH

M-G-M Screen Room

1623 Blvd. of Allies

10/14

2

P.M.

PORTLAND

B. F. Shearer Screen Rm.

1947N.W.KearneySt.

10/14

2

P.M.

ST. LOUIS

S'Renco Art Theatre

3143 Olive Street

10/14

1

P.M.

SALT LAKE CITY

20th-Fox Serein Room

216 E. First St., So.

10/14

1

P.M.

SAN FRANCISCO

20th-Fox Screen Room

245 Hyde Street

10/14

1:30

P.M.

SEATTLE

Jewel Box Preview Thea.

2318 Second Ave.

10/14

1

P.M.

WASHINGTON

20th-Fox Screen Room

932 New Jersey,N.W.

10/14

2

P.M.

HILLS OF HOME

M-G-M presents "HILLS OF HOME" starring EDMUND GWENN
DONALD CRISP • TOM DRAKE • JANET LEIGH • and LASSIE
Color by TECHNICOLOR • Original Screen Play by William Ludwig
Suggested by the Ian MacLaren Sketches "Doctor of the Old School"
Directed by FRED M. WILCOX • Produced by ROBERT SISK

Edmund Gwenn, Academy Award
winning star of "Miracle On 34fh
Street" says: "In 'Hills of Home'
I have found my best role!"

CITY

PLACE

ADDRESS

TIME

ALBANY

20th-Fox Screen Room

1052 Broadway

10/11

8

P.M.

ATLANTA

20th-Fox Screen Room

197 Walton St., N.W.

10/11

10

A.M.

BOSTON

M-G-M Screen Room

46 Church Street

10/11

2

P.M.

BUFFALO

20th-Fox Screen Room

290 Franklin Street

10/11

2

P.M.

CHARLOTTE

20th-Fox Screen Room

308 S. Church Street

10/11

1

.30

P.M.

CHICAGO

H. C. Igel's Screen Room

1301 S.Wabash Ave.

10/11

2

P.M.

CINCINNATI

RKO Screen Room

16 East Sixth Street

10/11

8

P.M.

CLEVELAND

20th-Fox Screen Room

2219 Payne Ave.

10/11

1

P.M.

DALLAS

20th-Fox Screen Room

1803 Wood Street

10/11

2

P.M.

DENVER

Paramount Screen Room

2100 Stout Street

10/11

2

P.M.

DES MOINES

20th-Fox Screen Room

1300 High Street

10/11

1

P.M.

DETROIT

Max Blumenthal's Sc. Rm.

2310 Cass Avenue

10/11

1

•30

P.M.

INDIANAPOLIS

20th-Fox Screen Room

326 No. Illinois St.

10/11

1

P.M.

KANSAS CITY

20th-Fox Screen Room

1720 Wyandotte St.

10/11

1

30

P.M.

LOS ANGELES

20th-Fox Screen Room

2019 S.Vermont Ave.

10/11

2

P.M.

MEMPHIS

20th-Fox Screen Room

151 Vance Avenue

10/11

1

P.M.

CITY

PLACE

ADDRESS

TIME

MILWAUKEE

Warner Screen Room

-212 W. Wisconsin Av.

10/11

1:30 P.M

MINNEAPOLIS

20th-Fox Screen Room

1015 Currie Avenue

10/11

2 P.M.'

NEW HAVEN

20th-Fox Screen Room

40 Whiting Street

10/11

2 p.m:

NEW ORLEANS

20th-Fox Screen Room

200 So. Liberty St.

10/11

1:30 P.M.

NEW YORK- N. J.

M-G-M Screen Room

630 Ninth Avenue

10/11

10:30 A.M.

OKLAHOMA CITY

20th-Fox Screen Room

10 North Lee Street

10/11

1 P.M.

OMAHA

20th-Fox Screen Room

1 502 Davenport St.

10/11

1:30 P.M.

PHILADELPHIA

M-G-M Screen Room

1233 Summer Street

10/11

1 1 A.M.

PITTSBURGH

M-G-M Screen Room

1623 Blvd. of Allies

10/11

2 P.M.'

PORTLAND

B. F. Shearer Screen Rm.

1947 N.W. Kearney St.

10/11

2 P.M.1

ST. LOUIS

S'Renco Art Theatre

3143 Olive Street

10/11

1 P.M.!

SALT LAKE CITY

20th-Fox Screen Room

216 E. First St., So.

10/11

1 p.m';

SAN FRANCISCO

20th-Fox Screen Room

245 Hyde Street

10/11

1:30 P.M.1

SEATTLE

Jewel Box Preview Thea.

2318 Second Ave.

10/11

1 p.mJ

WASHINGTON

20th-Fox Screen Room

932 New Jersey, N.W.

10/11

2P.m£

'SORRY, WRONG NUMBER "-"BEYOND GLORY "-"ISN'T IT ROMANTIC*
"NIGHT HAS A THOUSAND EYES " - "SEALED VERDICT,"
"MISS TATLOCK'S MILLIONS "-"THE PALEFACE"

SHOWMEN'S TRADE REVIEW, October 2, 1948

>]

a u i m

It Can Be Done

It is inconceivable that this industry cannot operate
profitably on the domestic market, yet some film execu-
tives have been and are maintaining that such is the case.

If they are right then we can only look ahead to hard
times and trouble. But we do not concede that such is
the case. This industry could never have risen to its
present great heights if it lacked the aggressiveness and
acumen to meet the challenge of economic necessity.

Barney Balaban told the exhibitors attending the TOA
Convention in Chicago that exhibition can no longer
isolate itself from the other two branches of the business
and the problems of one are the problems of the others.
Which is quite correct. But on the other hand produc-
tion's present plight is chiefly due to sky-rocketing costs
and studio operating overhead.

From all indications the circuits are making the big-
gest profits right now and have been for the past years.
Obviously, they may have to carry a little more of the
load because distribution cannot look to the smaller
theatres for added revenue. But while fathoming this
angle the producers must continue to put their houses
in order by bringing down production costs to a point
where any worth-while picture can return a profit from
the domestic market.

There isn't a single rule in the book that says a bad
picture must show a profit. The penalty for any poor
product will simply have to be to lose money. But on
the other hand, the better product should make enough
to offset the losses and in the final analysis every well
operated company should show a profit along with the
theatres.

If a company cannot operate on such a premise then
that company can expect to go broke and go out of
business. The law of averages will always prevail and if
any of them fall by the wayside there will be others to
replace them and satisfy the demand for sufficient prod-
uct to keep our theatres operating.

That's the way we view it. Have YOU any thoughts
on the subject?

Come to mention it, we have an added thought on that
subject above. It's not new, but still is pertinent.

The companies crying loudest about the exhibitors
alleged lack of the "cooperative spirit" and failure to
support the pictures with vigorous local showmanship
are conspicuous among those who are doing very little
themselves to sell their pictures to the exhibitors.

Let them get smart and observe what's right in front
of them — the fact that the companies doing the best
business today are selling their pictures to the trade.

How Do YOU Rate?

A few months ago on this page (June 5, 1948) we
emphasized once again the very important fact that the
men who manage theatres in this business must be
friendly and active in their communities.

We were happy to learn that our comment had been
recognized by many of the circuits around the country
and who reprinted it to emphasize to managers the im-
portance of the subject.

Now along comes more proof — if such be needed —
that the theatreman who establishes friendly, cooperative
relations in his community is the theatreman who suc-
ceeds and wins respect and confidence for his operation
and the industry. In Long Branch, N. J., Ralph Lanter-
man, city manager for Walter Reade Theatres, was the
recipient of spontaneous praise in a front-page editorial
in the Long Branch newspaper, upon his departure to
take the reins for the circuit's theatres in Morristown.

Said the front-page editorial, in part:

"Probably no man has, in a stay of only a few months
over a year in Long Branch become so popular as Reade
Theatre Manager Ralph Lanterman, nor earned as many
friends and admirers. Courteous, affable, finding pleasure
in service, and actively interested in everything toward
community advancement, it's not strange that he so
quickly won a place in the local public's heart. . . ."

What would the local newspaper say about YOU?
▲ ▲ A

Ch icago Reflections

TOA's annual convention is over but some definite
thoughts and reactions remain with this observer.

At the outset let us say that we have rarely attended
a convention of exhibitors where so much interest and
attention was concentrated on the meeting itself. It was
amazing to see the vast majority of registered exhibitors
out at nine in the morning for the television demonstra-
tion Saturday. As a general rule, convention officials are
happy to get them out for a ten or ten-thirty meeting.

The selection of Arthur Lockwood to succeed Ted
Gamble as president was a good one. Arthur is a sincere
and conscientious organization man and it is to his credit
that in the midst of operating his own enterprises, he
was willing to take on the added burden that goes with
the presidency of TOA.

John Balaban, Eddie Zorn and all of the Chicago
convention committee deserve the thanks of every ex-
hibitor- who attended. Their attention to detail and the
comfort of the delegates contributed greatly to the
success of the convention.

—CHICK LEWIS

6

WHAT'S NEWS

In the Film Industry This Week

Exhibition

Exhibitors in the past may have been faced
with many problems but they never had to

consider closing their theatres because there
was no product, Paramount President Barney
Balaban told the Theatre Owners of America
convention in Chicago. Balaban indicated
that this was a possibility if distribution con-
tinued in "the red" as he expressed it, pleaded
for a unified industry with less legal maneu-
vering which was, he said, hampering show-
manship, and castigated the British for their
behavior in the film situation while stressing
the importance of their market. (P. 7)

And Cardinal Stritch, also addressing the
TOA, told exhibitors now that they could
select their pictures singly the responsibility
for keeping their screens clean lay with them.
The Cardinal gave exhibitors to think, as the
French say, when he declared that if a
motion picture code were necessary the ex-
hibitors should be the ones who wrote it.
The Cardinal paid tribute to the industry for
contributing to entertainment but struck at
films and advertising which were morally
objectionable. (P. 7)

And the TOA, in convention assembled,
elected Arthur Lockwood of the Gordon and
Lockwood circuit and treasurer of Screen
Guild as its president to succeed Ted Gamble.
(P. 7) It approved committee reports urging
that a booking outfit to prepare television
programs for theatres be set up, extending its
public relations program and brought grass
roots Nat Williams in to replace Broadway-
ite Leonard Goldenson as first vice-president.

While out in St. Louis where the Motion
Picture Theatre Owners there elected Tom
Edwards to replace Fred Wehrenberg as
president, Rabbi Julian Miller told their con-
vention that motion pictures should not be
damned on the record of a few films and that
"on the whole" they were furnishing "whole-
some, good, educational and inspirational
entertainment."

Television also occupied the discussions of
the Kansas-Missouri Theatre Association at
Kansas City which elected Elmer Bills of
Salisbury, Mo., president. The Southern Cali-
fornia Theatre Owners Association decided to
push conciliation of exhibitor-distributor dis-
putes and appointed a committee to do it,
and New Jersey Allied, which retained A. L.
Abrams as permanent counsel to police the
industry, decided to try out the Smithberger
plan.

The House Committee on Small Business
will wind up taking testimony in Houston on

Oct. 11. Admission taxes for August reached
$34,141,295 or almost $5 millions more than
August last year. Massachusetts exhibitors
were fighting a local minimum wage law
which would fix wages for regular help at
62^2 cents an hour and at 55 cents for casual
help and make the boss buy the uniforms.

Out in Iowa, Allied Independent Theatre
Owners President Al Myric suggested a
movie exhibition to be displayed at local

fairs. In New York Paramount released the
Yonkers btrand to Owner George Walsh.
Also in New York, Exhibitor Harry Brandt,
an active member of the B'nai B'rith Cinema
Lodge and various humanitarian activities,
was reportedly burning over the picketing
going on Defore his Gotham Theatre by a Jew-
ish organization protesting his showing of
the Olympic games. Exhibitor Brandt didn't
like what some of the placards said evidently
and one of the pickets was arrested for dis-
orderly conduct.

In Maryland a judge freed two exhibitors
of violating the Sunday blue-laws, ruling that
their drive-in was not an "opera house"
operation of which was prohibited by the law.

Distribution

Radical revision of present clearances by
Universal Pictures was indicated this week

by General Sales Manager William A. Scully.
MGM has set nine features for release in
the next four months and United Artists will
release "The Plot to Kill Roosevelt" on
Oct. 22. RKO has selected "The Boy With
Green Hair" as its Thanksgiving release.

Film distributing companies and theatre
circuits paid $26,812,000 dividends for the
first eight months of 1948 compared to $33,-
295,000 paid during the same period of 1947
and indications are that they will pay less in
the future as Columbia and Universal both
passed dividends.

Production

Production of 30-minute three-reel musical
westerns to be shot in three days with Tex

Williams as star was announced as an experi-
ment by Universal Producer Will Cowan.
Jack L. Warner upped schedules at the War-
ner studios and now claims they are 25 per
cent ahead in volume of last year as a "work
treatment" to cure the industry's "mental
ills." Warner declared: "We still have an
important domestic market."

In Hollywood Voyagers, Inc., was formed
to produce a Mother Cabrini film, and Univer-
sal set Oct. 7 to start up its studios. Eastman
Kodak announced that it was ready to start
serving studios with some non-inflammable
stock, but it would be some time until they
had sufficient volume to make this safety
film available to theatres.

General

Warner Zone Manager James Coston de-
nied any anti-trust law violations in connec-
tion with the suit of Milwaukee's Towne
Theatre in Chicago. Both members of the
Independent Theatre Owners of America and
Ascap have submitted their versions as to
what ought to be in the decree Judge Leibell
will write in the case wherein he found Ascap
a monopoly. The ITOA members would bar
Ascap from recovering any damages for in-
fringement; Ascap would leave that question
open.

SHOWMEN'S TRADE REVIEW, October 2, 1948

Olympics Picket
Arrested in N. Y.

Harry Brandt Files
Complaint; Hints Libel

Exhibitor Harry Brandt struck at pickets who
were out in front of his Gotham Theatre in
New York this week in protest over booking
the Olympic Games by causing the arrest of
E. H. Gourland, picketing on behalf of the Sons
of Liberty Boycott Committee.

The Sons of Liberty, a Jewish organization,
was picketing with what were said to be pickets
from the Irish Republic Prisoners Release As-
sociation.

According to report, Brandt had Gourland
arrested and tried to file criminal libel charges
based on the wording of the sign the picket was
carrying. When police allegedly refused to
accept this charge, it was changed to disorderly
conduct on the grounds that the sign could
incite to riot.

Brandt's attorneys asked for a postponement
when the case came to trial Thursday over the
protest of Gourland's attorney who said his
client would sue Brandt for false arrest, ac-
cording to a spokesman for the Sons of Liberty.
The case was postponed to Oct. 28.

The Sons of Liberty are picketing over the
British Palestine policy.

Gregg Toland, Ace
Photographer, Dead

Gregg Toland, 44, topflight Hollywood pho-
tographic expert who developed ways of getting
greater depth in scenes without losing clarity
of definition by getting out of focus, died at
his home of coronary thrombosis after a brief
illness.

Toland, who started as a film messenger boy,
early became interested in the depth of focus
problem and was reportedly ready to use his
latest development on "Roseanna McCoy" when
he became ill. Films whose photography he
directed included "Citizen Kane," which caused
comment on his unconventional and effective
treatment, "The Best Years of Our Lives,"
"The Little Foxes," "The Long Voyage Home."
He is survived by his widow, Virginia Thorpe,
two sons, Gregg and Timothy, and one daughter,
Lothia, by a former marriage, with Helen Bar-
clay.

Film Dividends Down
$6,000,000, Report Shows

Film distributing companies and motion pic-
ture theatre circuits paid more than $6 million
less in cash dividends during the first eight
months of 1948 than they did in the correspond-
ing period of 1947, the Department of Com-
merce revealed in Washington this week. The
1948 total for the eight-month period was
$26,812,000 compared to the $33,295,000 taken
in during the same period of 1947.

Form Voyagers In
New Producing Unit

Formation of Voyagers, Inc., an independent
production company which reportedly will film
another life of Saint Frances Cabrini with shoot-
ing in Rome, New York and Hollywood, was
announced this week by David Pelham, presi-
dent of the organization.

INDEX TO DEPARTMENTS

Advance Data 30 Newsreel Synopses 37

Audience Classifications 20 Regional Newsreel 22

Box -Office Slants 20 Selling the Picture 13

Feature Booking Guide 31 Shorts Booking Guide 38

Feature Guide Title Index 31 Theatre Management 18

Hollywood 28 Views on New Short Subjects 39

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered TJ. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Telephone
LOngacre 3-0121. Charles E. 'Chick' Lewis, Editor and publisher; Tom Kennedy, Executive Editor;
Ralph Cokain, Managing Editor; Harold Rendall, Equipment Advertising Manager; West Coast Office,
6777 Hollywood Boulevard, Hollywood 28, California; Telephone HOllywood 2055; Ann Lewis, manager.
London Representative, Jock MacGregor, 16 Leinster Mews, London, W.2; Telephone AMBassador
3601 ; Member Audit Bureau of Circulations, Member Associated Business Papers. All contents copyright
1948 by Showmen's Trade Review, Inc. Address all correspondence to the New York office. Subscrip-
tion rates: $2.00 per year in the United States and Canada; Foreign, $5.00; Single copies, ten cents

SHOWMEN'S TRADE REVIEW, October 2, 1948

7

TO A Elects Arthur Lock wood President;
Will Move to Extend Conciliation Efforts

TO A OFFICIALS. The men elected at the Theatre Owners of America convention last week
to fill official posts for the coming year are seen in the group above. Seated: Ted Gamble,
Chairman of the Board; Arthur H. Lockwood, President; Fred Wehrenberg, Honorary
Chairman of the Board; Charles P. Skouras, Treasurer. Standing: Nat Williams, First
Vice-president; Herman Levy, General Counsel; Morris Loewenstein, Secretary; J. O.
O'Leary, (Co-chairman, with Sam Pinanski) Finance Committee.

Problems? You Ain't Heard
Nothing Yet, Warns Balaban

Whatever problems he has faced in the past,
exhibitors have never come up against the
possibility that they might have to close their
theatres because there was no product available,
Paramount President Barney Balaban stated
last Friday in Chicago, openly declaring that
such a situation might develop if distribution
continued in the "red."

Balaban's warning came in an address before
the Theatre Owners of America convention,
during which he deplored the legal snarls in
which the industry was enmeshed, pleaded for
cooperation throughout the industry and was
openly critical of British actions in the Anglo-
American situation.

"Distribution is in the red," Balaban told the

convention. That should be a danger signal for
everybody in the business. The producers of your
only source of supply are losing money and will

continue to do so for some time to come

If distribution is sick, then exhibition cannot
expect to remain healthy. . . . Many of you
remember the days when most of the distribu-
tion companies were on the rocks heading for
disaster. There were plenty of exhibitors who
were rocking in the same boat. It could happen
again.

Your Problem

"Believe me, these are your problems as well
(Continued on Page 12)

Clean Screens Are Exhibitors7 Duty,
Cardinal Stritch Warns TOA

Nat Williams Named
First Vice-President;
Committee Reports Heard

Theatre Owners of America elected Arthur
H. Lockwood, Winsted, Conn., to succeed Ted
Gamble as president, and named Nat Williams,
Rome, Ga., First Vice-President to replace
Paramount Theatres' Leonard Goldenson, at
the annual convention of the organization at-
tended by 400-odd members and observers in
Chicago last week. Gamble was named chair-
man of the board, Fred Wehrenberg of St.
Louis, honorary chairman of the board, and
Albert Pickus, Stratford, Conn., replaced Lock-
wood as regional vice-president, with the other
officers re-elected to posts they held during the
year past.

In what the officials of the organization
termed a "strictly business" convention, the
TOA rounded out a program of recommenda-
tions and aims which included : efforts to estab-
lish conciliation committees in exchanges to
seek amicable settlement of exhibitor-distributor
disputes ; canvass of the potentialities of set-
ting up a theatre television distribution system
to obtain theatre "exclusives" on important
events for exhibitors equipped to show video,
and call upon distributors to refuse release to
television of films made and offered for theatre
exhibition ; recommended appointment of a pub-
lic relations director to supervise expanded
activity in this field ; make available to TOA
units information to be compiled on tax laws
and acts in various cities and states ; recom-
mendation that exhibitors electing to cease pay-
ments to Ascap, so notify that organization,
stating that fees are being held in reserve ac-
count pending final clarification of recent court
decisions ; action to determine policy and prac-
tice of all distributors of 35-mm. film with re-
spect to availability of these films to 16-mm.
distributors and exhibitors.

Hear Speakers

The convention delegates heard words of
warning from Paramount President Barney
Balaban regarding the repercussions on their
own affairs of distributor problems, particu-
larly with respect to shrunken revenue from
foreign markets ; predictions from Federal Com-
munications Commission Chairman Wayne Coy
that television "will exhibit motion pictures on
a scale far surpassing the present rate of the-
atre showings" ; declaration that divorcement
is the best known way of increasing competition
in the field, by Robert L. Wright, in charge of
the D of J prosecution of film industry anti-
trust cases and the estimate by him that 1,000
theatres operated under joint ownership with
major defendants in the New York anti-trust
(Continued on Page 8)

Won't Get 'Em Back

That the U. S. motion picture industry
would not regain its foreign markets
was stated flatly in Chicago last week by
20th Century-Fox President Spyros
Skouras at the TOA convention.

"We are not going to regain those
markets," he said, "because those gov-
ernments now appreciate the importance
of motion pictures." Skouras intimated
that 20th-Fox would produce in the fu-
ture with an eye to recouping from do-
mestic markets.

Since they are no longer forced to take pictures
by block-booking but can select individually ex-
hibitors have a clear responsibility to the public
to get product with higher moral standards,
Cardinal Stritch of Chicago declared last Satur-
day night at the dinner which concluded the
two-day convention of the Theatre Owners of
America in the Hotel Drake.

The Cardinal, who declared that it would
not be correct to say generally that "the evils
of the moving picture show have been universal
and that the institution itself stands condemned."
Motion pictures have, as a matter of fact, he
declared, made many "contributions to the way
of wholesome recreation." However, he added,
that there have been occasion when the industry
has not "satisfied its social and moral obliga-
tions."

"In many instances," Cardinal Stritch con-
tinued, "both in its advertisements and in its
films" motion pictures have "catered to the low
and debasing appetites in man." In some in-

stances even, he charged, they had "inculcated
sexual immorality."

In telling the exhibitors of their duty to keep
their screens clean, the Cardinal passed a
remark which caused some eyebrow raising
among the audience. He said that such action on
the part of exhibitors would do more to better
theatre business than any code of standards.

And, he continued with a remark that
(Continued on Page 12)

Think It Over

Suggestion that there be a movie ex-
hibit to be shown at county fairs was
made this week by Al C. Myric, presi-
dent of the Allied Independent Theatre
Owners of Iowa and Nebraska. Myric
declared that such an exhibit embracing
the entire industry, would attract strong
attention at such events and cited the
interest shown in a radio display at the
Spencer, la., Fair.

8

SHOWMEN'S TRADE REVIEW, October 2, 1948

TOPIC: U-I PICTURES AND SALES POLICY. Universal-International Vice-president
and General Sales Manager William A. Scully is seen above presiding at the first business
session of the initial regional meeting of the company's sales executives and personnel.
Seated at the portion of the dais shown above, 1 to r, are: Short Subjects Sales Manager
E. L. McEvoy; Eastern Advertising and Publicity Director Maurice A. Bergman; Eastern
Sales Manager Fred Myers; Assistant General Sales Manager A. J. O'Keefe; Assistant to
Mr. Scully, E. T. Gomersall; Southern and Canadian Sales Manager F. J. A. McCarthy;
Western Sales Manager C. J. Feldman.

Scully Calls for Clearance Study to
Speed Up Liquidation of Pictures

Radical revision of present clearance sched-
ules by Universal Pictures is a potential near-
future trade development, it was indicated in
New York last Friday when U's Vice-presi-
dent and General Sales Manager William A.
Scully announced at the first of a series of
regional sales meetings that the company would
"move forward on a plan for more aggressive
and rapid liquidation of pictures."

Scully said that "it is entirely unsound for
a distributor to invest a million or two million
dollars and have to wait two years before he
can realize his investment." He pointed out
that the last few years "have witnessed an
enormous change in production and distribution
of motion pictures," and said that a "re-appraisal
is necessary to bring into line methods of doing
business and practices which no longer have
validity. . . ."

Contending that the "responsibility for clear-
ance and availability is entirely that of the dis-
tributor," he said that clearances must be ana-
lyzed as they relate to each situation "because
the clearance and availability that are in ex-
istence today are retarding the liquidation of
our product.

"The demands of exhibitors of clearance in
excess of thirty days cannot be continued unless

Drive-ins Grab Films

Drive-in theatres in the Chicago area
are grabbing early releases of loop films,
many ahead of subsequent-runs in Chi-
cago with the probable result that many
owners of theatres in residential dis-
tricts will make complaint. At the week-
end the Twin Drive-In and the Wauke-
gan showed Paramount's "A Foreign
Affair"; the Starlite, the Harlem and,
the 66 Drive-In featured MGM's "Lux-
ury Liner"; the Northwest had "The
Velvet Touch"; the SkyHi showed War-
ners' "Two Guys From Texas." "A
Foreign Affair," which Judge Michael
Igoe had ruled the Jackson Park could
run day-and-date with the southside
Tivoli, was allowed by Paramount to
show at the drive-ins as well.

the facts, as they exist today, justify it," Scully
added, and he declared that the "clearance of
large towns over towns twenty or thirty or
forty miles distant must be carefully recon-
sidered."

In his concluding remarks, Scully referred
to the problem of merchandising caused by
clearance patterns. "We spend a great deal of
money on national advertising," he said, "and
the benefits of this advertising are lost when
pictures are delayed in reaching the public . . .
changes will have to be made in availabilities
and clearances where conditions warrant the
change in order to speed the liquidation of our
pictures."

The New York meeting concluded Sunday,
and the Universal sales executives moved on
to Cincinnati where a gathering of the field
forces in that territory convened Wednes-
day.

3 -Reel Westerns
In 3 Days

U-I Plans 8 30 -Minute
Musicals for Release

Three-reel westerns produced on a three-day
shooting schedule with a fourth day devoted to
recording music, will get under way when the
first — "Sun in the Sky" — goes before the cam-
eras Oct. 11, Universal-International Producer
Will Cowan declared in Hollywood this week.

Cowan, who plans a series of eight such
musical hay-and-oaters starring Tex Williams
for U-I release, says he still feels the 30-minute
short feature will fit in better with exhibitors'
time demands on a dual program than two
full-length features.

"If this policy is successful," he said, "we
intend to make it permanent. Our sales depart-
ment felt there was a demand for this type of
product, so we're going to find out. To my
knowledge the last such pictures were made by
the old Universal at the time of the first world
war."

Happy Days?

Admission tax receipts from August
revealed at Washington this week
showed a jump of approximately $5
million dollars ahead of last year's tally.
Current August showed a take of $34,-
141,295 and is also more than $5 million
ahead of the July total.

Lockwood Named
TOA President

(Continued from Page 7)
case would be divested in what he said would
be a "long difficult process"; admonition by
Cardinal Samuel Stritch that exhibitors have
the obligation to their communities of helping
to guard the morals of their citizens; last year
$268,215 had been collected in dues from the
28 exhibitor units of TOA in a report by Treas-
urer Charles P. Skouras.

The convention concluded with a banquet
last Saturday night at the Drake Hotel.
George Jessel was master of ceremonies at
the banquet which was attended by about 500
theatremen and their wives. The event was
the scene of presentation of gifts to retiring
president Ted Gamble, Fred Wehrenberg and
Robert W. Coyne, respectively retiring as chair-
man of the board and executive director, for
their organization work during the first year
of the association's existence.

Call for Unity

In his acceptance speech, new president Ar-
thur H. Lockwood called for a "unified, strong
trade association ... a progressive, affirmative
trade association, firm in the belief that the in-
dustry is wholly inter-dependent, that it is not
made up of individual, unrelated segments." He
mentioned the "threatened chaos that may well
result from the ever increasing amount of litiga-
tion" as one of the industry's problems and indi-
cated his conviction that a conciliation plan
which he said he will, at the proper time, "ask
the Board of Directors to consider," offers the
best hope of solving these problems.

The new president, a veteran exhibitor, is
Treasurer of Lockwood and Gordon Enterprises,
operating a circuit in New England and is a
director of the Connecticut MPTO.

Following are the officials of TOA :

President, Arthur H. Lockwood; Vice-President, Nat
Williams; Treasurer, Charles P. Skouras; Chairman of
the Board, Ted Gamble; Honorary Chairman of the
Board, Fred Wehrenberg; Secretary, Maurice Loewen-
stein; General Counsel, Herman M. Levy; Co-chairmen,
Finance Committee, Sam Pinanski and J. J. O'Leary;
Executive Committee: Si Fabian, Harry Lowenstein,
Fred Wehrenberg, Leonard Goldenson, E. V. Richards,
Lewen Pizor, Robert W. Coyne; Regional Vice-Presi-
dents: Albert Pickus, Stratford, Conn.; A. Julian
Brylawski, Washington, D. C. ; Roy Cooper, San
Francisco; W. F. Crockett, Virginia Beach, Va. ; Si
Fabian, New York; Lawrence Gordon, Detroit; Herman
Hunt, Cincinnati; Mack Jackson, Alexander City, Ala.;
Merritt Keyser, East Aurora, N. Y. ; M. A. Lightman,
Memphis; R. R. Livingston, Lincoln, Nebr. ; Harry
Lowenstein, Ardmore, Okla. ; Martin J. Mullin, Boston;
R. J. O'Donnell, Dallas; Lewen Pizor, Philadelphia;
E. V. Richards, Jr., New Orleans; Homer S. Strowig,
Kansas City ; Ben L. Strozier, Rockhill, S. C. ; Frank
C. Walker, Scranton, Pa.; Mitchell Wolfson, Miami;
Edward G. Zorn, Pontiac, Mich.

Small Business Group
To Wind Up Hearings

The House Committee on Small Business
will wind up its cross-country hearings on mo-
nopoly this month with its final three hearings
to be held in Louisville, Oct. 5, Oklahoma City,
Oct. 8 and Houston Oct. 11. Possibility of a
series of staff meetings on the coast after Jan. 1
was indicated by Washington sources, however.

SHOWMEN'S TRADE REVIEW, October 2, 1948

9

No Censor Threats

No serious threat to extend state and
local censorship looms for 1948 so far,
Jack Bryson, legislative representative
of the Motion Picture Association of
America, declared in Washington this
week. During the current year attempts
to pass censor laws in New Jersey,
Massachusetts, Missouri and Kentucky
were unsuccessful.

Exhibitors Attack Mass.
Minimun Wage Law

Massachusetts proposed minimum wage law
which would affect some 10,000 to 15,000 em-
ployes in the amusement industry was attacked
as "arbitrary, unfair and unbalanced" by a
theatre spokesman in Boston this week who ap-
peared at a hearing before the minimum wage
commission. The proposed law would fix mini-
mum salaries for regular employes at 62^2
cents an hour and for casuals at 55 cents an
hour. In addition it would obviate requirements
that employes buy their own uniforms.

Speaking in behalf of some 252 of the state's
407 theatres, Emanuel Kurland of Allied's Inde-
pendent Exhibitors, Inc., declared there were
180 houses in Massachusetts which are indi-
vidually owned in small communities and are
of the "family participation" type with members
of the family in various capacities.

Ushers, he declared, are "transitory employes"
who are paid "what they deserve to be paid"
and do not serve a "too useful function." Kur-
land asked that the small exhibitor have his
hearing and declared his problems were dif-
ferent from those of large metropolitan ex-
hibitors.

Julius Rifkin opposed the wage scale on the
ground that it would pay ushers more than
cashiers and candy girls.

Don't Condemn Industry
Because oi Few, Rabbi Warns

Safe Film Now Ready
For Coast Studios

Eastmann Kodak advised the motion picture
industry this week that it is ready to supply
studios with a limited amount of non-inflam-
mable film in anticipation of an immediate
planned switch by producers.

The new film will not affect exhibitors for
the moment, since, according to Kodak Vice-
President Edward Peck Curtis, the new stock
will be available only for what is known as
"dailies." This is the film used for printing from
negative those in the studios as distinguished
from release prints used in the theatres. Avail-
ability of the non-inflammable stock for theatri-
cal use is, Curtis said, "very much of a future
operation." The new film is on an acetate base
in contradistinction to the nitrate base now in
use both at studios and theatres.

UA Sets Oct. 22
For Roosevelt Plot

United Artists will put "The Plot to Kill
Roosevelt," Actionized story of events at the
Teheran conference, into general release on
Oct. 22, Paul N. Lazarus, Jr., executive as-
sistant to President Gradwell Sears, announced
Monday.

Reissue 'Spirit'

Film Classics is reissuing "Spirit of West
Point" to tie in with the football season.

Tells St. Louis MPTO
'Pictures on the Whole
Are Good . . . Inspirational'

Too many persons condemn the entire motion
picture industry because they object to a few
pictures, Rabbi Julian H. Miller of the B'Nai
El Temple, St. Louis, told the convention of
the Motion Picture Theatre Owners of St.
Louis, Eastern Missouri and Southern Illinois
Monday at its convention in the Jefferson Ho-
tel, St. Louis.

"There are a great many pictures that give
encouragement and uplift the moral standards of
the people," Rabbi Miller told the exhibitors.
"Do not judge on only a few pictures. On the
whole motion pictures are wholesome, good,
educational and inspirational." He said that
these pictures serve as themes for lectures by
him from time to time.

The convention elected Tom Edwards of the
Edwards and Harris circuit, as president to
replace the retiring Fred Wehrenberg and
elected Wehrenberg to the new post of board
chairman.

RKO Exhibitor Relations Chief Leon Bam-
berger told the convention that RKO Sales
Vice-president Robert Mochrie had asked him
to convey a message to the convention to "do
everything in your power to strengthen the con-
tact of . . . (your) theatres with the public
and through increasing attention to the art of
showmanship, that is advertising, publicity and
exploitation of pictures in your communities
so as to maintain and increase the flow of the
public's money into the box-office on a healthy
and sound basis."

Mochrie, Bamberger said, would like to see
exhibitors put more effort into top pictures
which are not accompanied by star names to
do their selling for them.

MGM Exhibitor Relations Chief Henderson
M. Richey also pleaded for vigorous industry
public relations to correct misconceptions about
the industry, particularly as to its reportedly
fabulous profits. Richey stressed the need of
getting over to the public that Hollywood is
making good pictures not at abnormal profits
but instead is giving it fine, low-cost entertain-
ment.

Increase Attendance

"Our job," he declared, "is to increase the
attendance levels. . . . All the legal manipula-
tions that are going on in this business aren't
going to do a damn bit of good unless the peo-
ple come to your theatre. ...

"Theatre operating costs are not going down
materially. But with a bad public press saying
pictures are no good, attendance may come
down and these three just don't fit together."

Other speakers at the convention included
Theatre Owners of America General Counsel
Herman Levy, TOA Executive Director Gael
Sullivan, who painted a dark picture of the
industry unless it "got to work and found a
solution to the television question" ; Nathan
Golden of the U. S. Department of Commerce,
State Sen. Milton M. Napier, David Palfreyman
of the Motion Picture Association of America.
President Tom Edwards was toastmaster at
the banquet and there were several entertain-
ment periods, including luncheons.

Elected with Edwards were the following :

Vice-presidents, Clarence Kaimann, Carson Rodgers;
Treasurer, Joseph C. Ansell; Secretary, Louis K.
Ansell; Recording Secretary, Lester Kropp.

Directors are: Harry E. Miller, William A. Collins,
Dean Davis, Bill Wiliams, Charles Weeks, Harry
Scheidker, Bob Marchbanks, Thomas James, Maury

Davis, Mrs. Bess Schulter, Frank Speros, Sam Levin,
Russell A. Bovim, Art Kalbfell, Johnny Meinardi,
Bernard Temborius, Herman Tanner, Robert C.
Cluster, James Frisina, George Kerasotes, Edward
Fellis, and Russell Armentrout.

Alternates for the board of directors are: Ben Lueken,
Walter Thimmig, Harry Blount, Bill Wandell, Isadore
Weinshank, Bill Griffin, Charles Goldman, and Tom
Bloomer.

SCT0A Names Committee
To Conciliate Differences

A conciliation committee whose purpose it
will be to workout amicable settlements of
exhibitor-distributor differences was set up this
week by the Southern California Theatre Own-
ers Association, General Counsel Paul Williams
announced in Hollywood Wednesday.

"It will work for exhibitor-distributor mutual
oenefit," Williams said, pointing out that the
conciliation plan was not limited to any one com-
pany. "Instead of litigation, we can settle the
matters among ourselves."

The committee consists of George Bowser,
B. J. Leavitt, Gus Metzer, Russ Rogers, Harry
Vinnicof.

Elmer Bills Elected
President of KMTA

Elmer Bills of Salisbury, Mo., was elected
president of the Kansas-Missouri Theatre Ass'n
at its convention in Kansas City this week.
Dale Danielson of Russell, Kan., was elected
vice-president ; J. A. Beker of Independence,
Mo., secretary, and Fred Meyn of Kansas City,
Kan., treasurer.

New directors for Kansas are : R. R. Biechele,
Gordon Holliday, Homer Strowig, J. E. Pen-
nington ; for Missouri, Glenn Caldwell, C. E.
Cook, Glen Hall, Virgil Harbison, Frank
Weary, Jay Means. Elmer Rhoden, president of
Fox Midwest, and Clarence Schultz, head of
Commonwealth, are also directors.

Discussions on television, local checkers, fall
product outlook and legislative proposals for
Kansas and Missouri's law-making bodies oc-
cupied some 100 exhibitors who attended the
meeting.

Wis. Allied Program

Program for the Independent Theatre Owners
of Wisconsin and Upper Michigan's 1948 con-
vention Oct. 13-15 at the Hotel Schroeder,
Milwaukee, follows : Oct. 3, cocktail party 9
P.M. Oct. 14, registration 11 A.M., 1 P.M.
business sessions ; 7 P.M. cocktail party. Oct. 15,
business sessions 1 P.M., cocktail party 5-7 P.M.
banquet and floor shows.

MGM Sets Nine

For 4-Month Release

MGM will release nine features in the next
four months, Vice-President William F. Rod-
gers announced Tuesday. They are :

October — "Julia Misbehaves," "The Secret Land"
(Technicolor). November — "No Minor Vices," origi-
nally scheduled for October, "The Three Musketeers"
(Technicolor). December — "Hills of Home" (Techni-
color), "The Kissing Bandit" (Technicolor). January
— "Force of Evil," "Three Godfathers," "Words and
Music" (Technicolor).

Marquee Sign

Seen on this week's marquee of the
Egyptian, Los Angeles: "A Southern
Yankee" "Under California Stars."

'ne of Me mos\

Spectac/es ever

filtoeaf

it

STARRING VIIPJA nn ITT Ail

SONNY TUFTS BARBARA BRITTll

GEORGE "GABBY" HAYES

EDGAR BUCHANAN WILLIAM BISHOP

Screenplay by Tom Reed

Based upon a SATURDAY EVENING POST Story by Eli Colter

Directed by Produced by

IP CHARLES LAMONT • HARRY JOE BROWN

12

SHOWMEN'S TRADE REVIEW, October 2, 1948

Balaban Warns Exhibitors

(Continued from Page 7)

as ours. . . . None of you exhibitors have ever
experienced the day when you had to close
your theatre because there was no product
available for your projection rooms. No matter
what troubles we have been through, you've
never had to worry about that.*. . . But under
present conditions, no one can guarantee that
this will continue indefinitely. . . . You can't
expect millions to be poured into the channels
of distribution at a continuing loss."

'One World'

Declaring that Wendell Willkie's "one world"
concept should be extended to "one industry,"
Balaban warned exhibitors that the foreign situ-
ation affected them as well as the distributors.

The distributor, he said, was faced with the
two-fold problem of first getting his product
"over trade barriers" and secondly getting his
dollars back.

Attacking trade barriers he cited the situation
in Great Britain.

"In terms of volume, and influence upon the
rest of the world, Great Britain," he declared,
"has become the key to our foreign situation.
You know what happened there. Out of a clear
sky, and after assurances to the contrary had
been given, the British Government imposed an
unprecedented tax of 75 per cent on our films.
This came as a great shock to us. Britain had
no better friend in this country than the motion
picture industry. Before and during the war
we extended to the people of Britain the friend-
liness and sympathy which we felt for the cause
they represented. We understood their plight
and were perfectly willing to make every rea-
sonable concession. Yet, without exploring the
possibilities and without any warning, this dis-
criminatory tax was levelled against us. . . .

"When the blow came," he continued, "we
took the only action we could under the circum-
stances. We agreed not to send our product to
Britain as long as three-quarters of its value
was to be confiscated upon arrival there. This
was no act of reprisal, although there was
abundant provocation for it. We merely took
this step as a defensive and protective measure.

Breaks Impasse

"As you know, the impasse was finally broken
during the conferences between Eric Johnston
and members of the British industry and gov-
ernment. An agreement was made. . . .

"The ink had hardly dried on this agreement
when there followed a series of moves by the
British Government, each of which not only

Cheering Thought

Newsreels that are actually in demand
by exhibitors who are willing to pay two
and half per cent of their gross as rentals
. . . no, sir it's not a dream, it's actually
fact — in. Japan. Charles Mayer, returned
from that country where he has been in
charge of the Motion Picture Export
Association activities, says that not
only are the Jap exhibitors willing
to pay that for the American newsreels
— made up of clips from all American
reels — but that the reel is so much in
demand that it plays over 1,200 bookings
against 750 of its nearest Jap newsreel
competitor. Mayer said news events
reach Jap key-run screens with titling
in Japanese about two weeks after U. S.
key-runs.

violated the spirit of the agreement but nullified
its practical application."

Among these acts Balaban listed the quota
Act. He declared the U. S. industry wanted to
be friends and enjoy relations with the British.

On the home front Balaban deplored the
present legal situation.

"... there is hardly a problem of major
significance which is not charged with controll-
ing legal, political and public relations aspects,"
he said. "It has become so that whenever a
company president calls me for a conference,
I automatically inquire, 'What kind of a lawyer
shall I bring with me?' . . .

"We find law suits — time consuming, costly
distractions from our business. Litigation has
become a major roadblock on the path of prog-
ress. It has complicated the conduct of our daily
business. It has prevented necessary long-range
planning. It has created an instability in our
industry which is unhealthy and unsound for
all of us.

Short Cuts

"There was a time when we were content > to
achieve success through our talents as show-
men. Today there are too many of us who want
to take the short-cut through the courtroom.
Some of these have recklessly encouraged gov-
ernment interference in our business. Many of
these have not hesitated to parade our differ-
ences before the public. The results of such
tactics are already being felt. . . .

"Obviously, the recent Supreme Court deci-
sions (which came about from such activity)
have introduced a new and critical factor in
our industry. It would be premature at this
time to hazard any guess as to what their ulti-
mate effect will be. Suffice it to say that there
will be far-reaching changes made necessary
by these decisions. These will have their reper-
cussions on the exhibition end of our industry.
They are bound to effect a basic change in the
thinking of those responsible for distribution.
Clearly, when you dislocate the normal flow of
revenue, you force it to adjust itself to new
conditions. When the stability of the old order
has been disrupted, then you must create a new
way of doing business if you are to stay in
business.

"As businessmen, you must realize that these
Supreme Court cases, if carried out to their
ultimate objectives, will inevitably change the
nature of our industry."

N. J. Allied to Police
Industry Decree

New Jersey Allied Tuesday retained Attorney
A. L. Abrams of Newark as permanent counsel
for the purpose of policing the industry in con-
nection with the U. S. Supreme Court opinion
and subsequent decrees. The organization set
Sept. 13-15, 1949 for its Atlantic City conven-
tion and approved the Smithberger plans for
conciliating exhibitor differences with 20th Cen-
turv-Fox.

What's in a Name?
Plenty, Brother!

An "opera house" is not a drive-in,
Circuit Judge Oliver H. Bruce, Jr., ruled
in Cumberland, Md., this week, acquit-
ting Exhibitors Kenneth R. Baker and
G. Roy Sutherland of violating Mary-
land's Sunday "blue laws."

The exhibitors were charged by State
Attorney Morgan C. Harris with operat-
ing an "opera house" on Sunday, Harris
claiming that drive-ins came under the
term used by the state law. The judge
held a drive-in was not an opera house,
that it did not interfere with religious
worship, that good order was not violated
and that the precepts of morality were
not offended.

It's Up To Them,
Cardinal Tells Showmen

(Continued from Page 7)

caused some of his more intent listeners to
wonder, "if there is to be a code," it should be
formulated by the exhibitors, who have a direct
responsibility to community life and the exhibi-
tors should present it to the producers." (At
present the code which the Motion Picture Asso-
ciation of America maintains is producer tail-
ored.)

"Those producers," the Cardinal declared,
aiming his criticism at Hollywood, "have queer
notions of the moral standard of our people.
They failed frequently in the obligations to
the public, and sometimes you, as well as the
people, were victims of their failure.

"The publicity given sometimes to star per-
formers has been morally disgusting. The choice
of plays has often been an affront to the public
conscience. There has been no movement against
the production of the moving picture, but those
who are responsible for public and private
morals have been forced to see that the pro-
ducers respect public welfare."

That certain communities had felt censorship
necessary and that religious groups had been
forced to tell their congregations to stay away
from certain films "was a sorry comment on.,
the story of the film producers," the Cardinal
declared.

Paramount Drops
Yonkers Strand

Paramount Theatre Operations Vice-Presi-
dent Leonard H. Goldenson this week announced
that the company had relinquished all interest
in the 1,343-seat Strand at Yonkers on Sept.
30. The house, operated by Paramount since
1925, reverts to Owner George Walsh.

Warner Executives Meet

Warner Bros.' top. executives, led by Major
Albert Warner, Samuel Schneider Ben Kalmen-
son and Harry Kalmine, met in Burbank, Calif.,
Monday to plan handling of forthcoming prod-
uct with Harry M. and Jack L. Warner.

If Will Hurt, But . . .

Whenever television enters a home
the family's motion picture going is cut
20 to 30 per cent, Paramount Vice-Presi-
dent Paul Raibourn told the National
Industrial Conference Board's round
table meeting last Saturday at the Wal-
dorf-Astoria.

Raibourn isn't worried, though, for he
says that television set production at
present is only 720,000 sets a year which,
he estimated, will only serve a third of
the nation. Therefore, reasons he, video
will only cut into other amusements,
such as motion pictures (which Para-
mount makes) from eight to 10 per cent.
Raibourn did not say whether set manu-
facturers could step up their production
when the market was there and whether
this would not upset his estimate.

SHOWMEN'S TRADE REVIEW, October 2, 1948

13

Selling" the Picture

News and Ideas Concerning Profitable Advertising, Publicity and Exploitation

I.M.P.S. Clinic

Programs as Show-Selling Tool

HUGE CROWDS gathered around and in
front of the Gotham Theatre, New York, to
watch the parade and see Olympic champions
who attended the local premiere of J. Ar-
thur Rank's "Olympic Games of 1948," an
Eagle Lion release.

Dates, Safety Drive
Tieup Promote 'Judy'

A play on the word "date" and a tieup with
the city's safe driving campaign won for Man-
ager Bob Hynes of the Missouri Theatre, St.
Joseph, Mo., gratifying results from his ex-
ploitation for MGM's "A Date With Judy."
For two weeks in advance he had his usherettes
passing out envelopes, each containing a date —
of the fruit variety — to patrons, injecting a
little humor into the promotion.

The St. Joseph Safety Council was staging
a safe driving campaign and Hynes tied up
with it through a slogan advising the public
to "Make a date with Judy but not with death,"
by being careful. All public telephones in the
downtown area were tagged with cards urging
'phone users : "For a date with Judy, dial
4 — 1225," the number being that of the theatre.
Callers were given full information about the
picture, its stars and playing dates. — KC.

Plan Fantasy Comic Strip
Based on Pal Feature

Plans for syndication of a fantasy comic strip
aimed especially at juvenile readers are being
discussed by George Pal, producer, and New
York Publisher-Syndicate Chief Stephen Slesin-
ger.

Under the title of "The Adventures of Tom
Thumb," which is also the title of Pal's forth-
coming Technicolor film for United Artists re-
lease, the strip is planned as a permanent syndi-
cate feature. Slesinger has lined up a prelimi-
nary network of some 30 key newspapers.

NSS Casts Will Greer in
1948 Holiday Trailer

National Screen Service, which is now casting
for its holiday greeting trailers, has signed
Will Greer, currently appearing in the Broad-
way play, "The Respectful Prostitute," for the
leading role in the New Year's trailer. Other
outstanding players are being selected to sup-
port him in the New Year's trailer and for the
Christmas Greeting subject.

Theatre programs and their effective dis-
tribution are one of the routine operations
in most of the country's movie houses, but
while this effort is often taken for granted
as a mere element of showmanship — ex-
pected of every manager — there's lots more
to it than a set routine which is followed
week after week. Indeed, if there is anything
"routine" in the whole catalogue of show-
manship there are many veterans in this
field who haven't noticed it. So, the I.M.P.S.
takes up the subject of programs in a Clinic
discussion, and there's lots of meat in the
findings.

The I.M.P.S. members taking part in the
Clinic make it abundantly clear that every
alert showman is mighty "program con-
scious." The only discouraging note arises
from the restrained, but nevertheless em-
phatic, disappointment of some over the fact
that — as showmen — their hands are tied by
"front-office" rules in the circuits which em-
ploy them because regulations provide no
allowances in the operating budget for the
issuance of programs. These men appear to
have the confidence in their know-how to
get out effective programs and are aware of
the value of good programs as good-will
builders as well as definite ticket-sellers. But
— -"orders is orders."

Economically Unsound

It also appears that the majority of the
members who use the commercially prepared
programs do so because conditions — drawing
potential, etc. — make it economically unsound
to prepare copy for their own individual
house organs. Again, many who use the sim-
ple device of printing forthcoming attrac-
tions on regulation post cards, indicate that
were their drawing potential greater, their
operation larger to permit a more liberal ad-
vertising budget, they would be all for ex-
panding the effort into- far more elaborate
mailing pieces.

Samples of many programs compared with
the kind of job the local newspapers do in
supplying the public with news about movie
personalities and local picture shows are the
best proof that the majority of I.M.P.S.
members are a lot better reporters and edi-
tors than their local paper can boast. (The
wonder is that some newspapers which al-
most completely ignore their public's interest
in movies don't wake up after looking over
some of the theatre house organs we have
seen.)

It is worth adding, in view of the remarks
up front about the short-sighted policy of
some circuits regarding advertising activities
by managers, that there are many of the
smaller as well as large circuits which do
an outstanding job in home-office preparation
of programs that provide space for the an-
nouncements of individual theatres and the
sale of advertising space to local merchants
in the area of these individual units of the
chain. In such cases, of course, the manager

has the duty of getting the widest effective
circulation for the program and the best
possible acceptance of its advertising value
to local merchants when ad space is pro-
vided. That in itself is a man-sized job
and. further illustrates how much there really
is to be done on the assignment of putting
out programs. The man who gets up his
program on his own has to be a publisher,
editor and circulation manager all at one
time — so distributor advertising men, circuit
executives and theatre owners who employ
showmen to manage their theatres should
take that into account when they pick up a
theatre program and begin picking it to pieces
and mentally noting how much nicer they
could make it from the standpoint of format,
typography and content. Many a theatreman
works with a local printer having little in
the way of equipment or craftsmanship and
can't merely toss over a "rough" to a layout
specialist, some story or text ideas to a
skilled newsman to write up, and bundle
off the job to a top-notch printing plant to
run off as a stylish job.

60% Do Their Own

More than 60 per cent of the I.M.P.S.
members participating in the first session of
the Program Clinic, in one form or another,
get up their own programs — the balance us-
ing the facilities of commercial concerns
which provide a standard type of herald with
the theatre's name and forthcoming attrac-
(Continued on Page 17)

BOUND TO HAPPEN. With the current
debate over the terpsichorean abilities of two
famous dancers, and in view of the fact that
each appears in an MGM picture (Gene
Kelly in "The Pirate" and Fred Astaire in
"Easter Parade"), it was only natural that a
"popularity contest" would be conducted
among movie patrons. Here's how it was
done at Loew"s Theatre in Rochester. N. Y.
Swell stunt that calls attention to both pic-
tures. Lester Pollock is still at the helm.

ONE OF THE YEAE

Still

HUGS CROWDS.. .*\ gala

World Premiere, Two Paramounts,
Hollywood and Downtown,
Los Angeles. ..and still they come
for second big week!

*****

ROSSIS CONTIN

^S<* '.^ SPWAl AT..

UNITED ARTISTS, CHICAGO-:

SAENGER, NEW ORLEANS

I

AND 150 OTHER BIG DATES!

S SURPRISE HITS!

FRANK BORZHGES

PRODUCTION OF

oonmt

starring

ALLYN JOSLYN • REX INGRAM • HENRY MORGAN

and DAVID STREET • SELENA ROYLE
LLOYD BRIDGES • LILA LEEDS

Screen Play by CHARLES HAAS • Produced by CHARLES HAAS
Based on the Novel "MOONRISE" by THEODORE STRAUSS

Directed by FRANK BQRZAGE
A REPUBLIC PRESENTATION

16

SHOWMEN'S TRADE REVIEW, October 2, 1948

Power Brownout in Canada
Spurs Exploitation Activity

Trigger-thinking which is resulting in such
methods of beating the brownout — by placing
tinsel paper around lobby frames to catch the
reflections of street lamps and by painting dis-
plays with luminous paint — indicates the type of
showmanship which is going on in Canada, Irv-
ing Herman, exploiteer for International Film
Distributors of Canada, pointed out in New
York this week.

Herman (who is here to study American ex-
ploitation methods under Eagle Lion's Max E.
Youngstein in connection with the American
end of Eagle Lion product which his company
distributes in the Dominion) claims that not
only is showmanship being revived on a grand
scale there but that the majority of the work is
being done by exhibitors.

In trades the Home

The tinsel lobby frame and phosphorescent
idea was developed by Herman when Toronto
faced another power cut due to water. The
brownout prevents any marquee lighting qr
the like and even invades the home, requiring
housewives to do their ironing on one day and
their laundry on another. But it doesn't dim
street lamps, so that gave Herman an idea. But
elsewhere exhibitors are getting ideas too, Her-
man says. Take the case of Bill Popham, who
runs a house in Saskatoon, Saskatchewan. Bill
had "Northwest Stampede" coming up and he
couldn't find a single coach in the whole coun-
tryside to use for ballyhoo. So he took an old
jalopy, built a covered wagon on it, covered
the wheels with colored paper and put a sign
up advertising his wares. The jalopy paraded
the streets, parked in crowded areas and built
up a strong advance interest for a picture that
made a smash hit.

Then there was another exhibitor who had
"Out of the Blue." On his own he went to the
local store handling Elizabeth Arden products
and sold a tie-in with a deodorant known as
"Out of the Blue," including ads which an-
nounced "Something new — 'Out of the Blue'."

The local tie-in angle is important in Canada,
Herman says, because few national tieups are
possible. Cosmetic firms, as an illustration do
not maintain their own departments in stores
throughout the Dominion. They farm them out.
So a national tie-in deal is next to impossible
and they have to be made on local levels.

Canadian exhibitors apparently have been
quick to realize this. Another exhibitor tied in
with a cleaning service and asked folks to bring
in their old cleaning bills which were used in a
theatre activity whereby fortunate patrons re-
ceived passes to the show. The dry cleaner gave
the attraction plugs and provided throwaways.

The increased activity in exploitation, Her-
man declared, came from a genuine exhibitor
understanding that something had to be done to
keep audiences coming to the theatre. In fact,
nowhere is there the attitude of just putting a
newspaper ad in and counting on that. Herman
says exhibitors realize the importance of news-
papers but that they also realize the importance
of other media and the necessity df using them
in an integrated campaign. Twenty- four sheets,
winaow cards, car cards, radio — all are used.
Radio, Herman says, accounted for a holdover
on "Mickey" in one locality where a contest
kept the picture alive the whole time it played.

Indicative of this trend towards more show-
manship is possibly the new style premieres now
being held in Canada. For instance the opening

of "Let's Live a Little," United California's
Eagle Lion release, which takes place Oct. 9,
will tie in with the opening of a new theatre —
the elegant Downtown, flagship of the Canadian
20th Century Theatres.

Jerry Pickman of Eagle Lion, who left this
week to arrange the last-minute details, will
beat the brownout for Kleig lights and other
Hollywood touches by using special Diesel
generators. The trouble with the idea before,
Herman said, was that exhibitors avoided the
use of Diesels for fear the public would get the
idea they were chiseling on power and were
doing what the average citizen couldn't. So
immense signs announcing that the Diesels
are special generators not depending upon the
province's electric supply, are being posted. In
addition, the side walls of the theatre - which
face the street are being hung with canvases
showing stars and scenes of the pictures.

Herman declares that different means have
to be used in different sections of Canada, just
as censor demands may be different in various
areas. He claims there is little prejudice about
the origin of product, saying the public "doesn't
give a damn where it's made, if it is good."
The idea, he added, is that it must be good and
it must be sold.

Exhibitors Still Exploit
Attractions, Says Mack

Taking issue with recent industry comments
to the effect that exhibitors are laying down on
the job, Irving Mack, president of Filmack
Trailers, declared last week in Chicago that the
nation's exhibitors are just as exploitation-
minded as ever.

The executive pointed out that hundreds of
different trailer requests representing novel
ideas and promotional stunts to sell their attrac-
tions were being received daily from theatre
managers in practically all sections of the coun-
try. He added that his company had received
many trailer requests on "Three Little Pigs,"
Disney cartoon reissue, and "Sports Golden
Age," a This Is America short, indicating that
exhibitors are also publicizing short subjects.

Filmack Trailers announces that a special
trailer for the recent Zale-Cerdan middleweight
championship fight is now available to exhibi-
tors who have booked the fight pictures.

GRIST foi the
SHOWMANSHIP MILL

An all-out exploitation campaign is being set
up by the Sol Lesser organization to herald the
new star, Lex Barker, prior to release of the
company's forthcoming film, "Tarzan's Magic
Fountain." Lesser has concluded .arrangements
with 42 manufacturers for the use of Barker's
name and picture in connection with national
advertising campaigns, in addition to concluding
a deal with United Features, distributor of the
Tarzan comic strip, to plug the new star of the
series in each city where the cartoon version of
the jungle hero's adventures appear in local
newspapers. Barker will make a series of per-
sonal appearances in an act with the chimpanzee,
Cheeta, and will appear on several radio shows.
RKO field men will be furnished with special
kits including transcriptions, stills, ad tie-up
mats and window displays, all related to the
buildup for the new Tarzan.

A "Fall Festival of Hits" campaign inaugu-
rating special exploitation promotions similar to
those established by "Star Month" and "Lucky
Month" campaigns has been announced for the
month of October by Charles Schlaifer, 20th
Century-Fox director of advertising and pub-
licity. Productions to receive special promotion
include "Cry of the City" and "Apartment for
Peggy." The former opened Wednesday (29) at
the Roxy in New York, while the latter made
its debut a day later in Detroit. Twentieth-Fox
is distributing special "Fall Festival of Hits"
press sheets to exhibitors which will supple-
ment on a local level the advertising and pub-
licity programs already in work on the picture.

For New York premiere exploitation of "The
Three Musketeers," 50 costumes worn by Lana
Turner, Gene Kelly, June Allyson, Van Heflin
and Angela Lansbury will be displayed in the
lobby of Loew's State. Thereafter MGM will
send individual costumes to key cities through-
out the country.

Words from Film Title

A contest to find who could make up the most
words from the title of the Columbia film,
"The Mating of Millie," was a clever promotion
idea worked out by the manager of the Lafay-
ette in Buffalo, N. Y., with radio station
WBKW.

&ra Be

f) si*u*f MORS®

SIGN SELLS 'JOAN OF ARC NIGHT AND DAY. Big pictures should be sold in a big way, and big is the way
RKO Radio is advertising Sierra Productions' "Joan ot Arc" in advance of its New York premiere in November
at the Victoria Theatre, N. Y. Atop Schrafft's Restaurant in Times Square a gigantic sign nearly 180 feet
long and 24 feet wide, occupying a corner position, has been erected which, because of its immensity and
design, attracts maximum attention and can be seen by thousands for several blocks. An idea of its
immensity may be gained from the fact that the supporting structure for the spectacular is made up of more
than 50 tons of steel and five tons of lighter metal, and 22,000 lamps for night illumination. Night and
day views are shown above. Sign was conceived by Walter Wanger, president of Sierra Pictures, and was
constructed and erected by Artcraft Strauss Sign Company from designs by Foote, Cone & Belding, adver-
tising agency, and S. Barret McCormick, RKO national advertising director.

SHOWMEN'S TRADE REVIEW, October 2, 1948

17

Pin-ball Machine Used

I.M.P.S. Clinic

Programs as Show-Selling Tool

As 'Time of Life' Plug

As you all know by now, a pin-ball machine
plays an important part in "The Time of Your
Life," the Cagney opus which had such a long
run at New York's Mayfair. When the picture
opened in St. Louis at Loew's State the pin-
ball machine also played a role in the theatre's
exploitation. Ward Farrar, United Artists home
office exploiteer, perpetrated this one.

Under an arrangement with the American
Bus Lines, Farrar installed a pin-ball machine
on a parking lot at a prominent downtown inter-
section. Above it he placed a large sign, which
read : "Have the time of your life playing this
pin-ball machine for the Damon Runyon Can-
cer Fund. All dimes placed in it go to the fund."
Added was another plug for the picture.

Police gave the necessary clearance for the
layout when Farrar took out a city license
covering a six-month period for only one dollar.
Since the machine was outdoors and the lot
had no electrical connections, Farrar arranged
for a portable generator to provide the juice
to operate the machine. As can be imagined, the
stunt attracted plenty of attention. — STL.

Float on Coming Films

Eight Poli theatres in New England towns
plugged their forthcoming attractions under the
title, "Loew's Movie Harvest Attractions," with
a large automobile float for an eight-day run on
roads covering Worcester and Springfield, Mass.,
and Hartford, Norwich, Waterbury, Meriden,
New Haven and Bridgeport in Connecticut. The
11 coming pictures at the Poli houses were also
advertised through a public address system
which blared out blurbs on them. — N.H.

Store Tieup Free Show

A free show for children at the Joseph Law-
rence Uptown Theatre, Salt Lake City, at-
tracted 750 of the city's youngsters. Manager
Harry Ashton made tieup with the J. C. Penney
store for a contest to select "Miss Prep" and
"Jim Penney," with relatives and friends voting
for their favorites for the titles. A bicycle was
given as a prize to each winner.

{Continued from Page 13)
tions inserted for the run of the printing
order.

The individually prepared programs cover
a wide range in style and size — from the
standard postcard locally printed and listing
forthcoming, attractions, to the interesting
and' effective plan used by Truman Riley,
Palace Theatre, McAllen, Texas, who has
sold the local grocery store on the idea of
issuing the theatre's programs and mailing
them to a list of rural customers. Naturally
these include some selling for the grocer's
wares, but it goes to show that merchants
can be made aware of the value of tieups
with the local movie theatre.

On what schedule should the program be
issued? That is something it would be help-
ful to determine. But, as in the case with
every type of showmanship effort, individual
conditions make a rote-rule impossible, or at
least entirely worthless as a guide. Where
pictures are booked well in advance and
there's assurance that the schedule will he
followed, a more elaborate once-a-month pro-
gram is practical — other things being equal.
But as the aforementioned Showman Riley
of McAllen points out — "a monthly calendar
is a good thing for wasting your money if
your situation is subject to booking changes.
No program at all is better than one that is
not absolutely accurate in its information
about pictures and playing time."

The diversity of methods used in program
production (methods of distribution will be
considered in a later session of the Clinic)
is indicated by the following reports by some
of the I.M.P.S. members:

George W. Drum, Port Theatre, North
Charleston, S. C, uses a regulation postcard
(would like more space but conditions, pre-
vent) on which he includes titles of shorts —
because he "believes it very important to
sell as well as offer a 'well balanced' pro-
gram. G. G. Waller, Prairie Theatre, Sun
Prairie, Wise, issues a bi-weekly program

printed on heavy stock listing six attractions
for the three-changes-per-week theatre. Four
attractions are on the reverse side with two
on the face with space for address and mail-
ing permit. L. J. Toner, Fox Theatre, River-
side, N. J., believes that his policy of
varying the style of the program is helpful
in getting more interest. The program is
mailed in an envelope — measures 6x9
inches folded, and uses National Screen mats
for illustration of the attractions announced.
Lester Persall, Jr., Priest Theatre, High
Springs, Fla., prepares his own program —
which measures 10 inches long by 5 inches
deep and folds twice vertically to give three
display panels in the center spread. There
is a cover design showing a marquee with
lots of people in evidence, the name of the
theatre, admission prices, manager's name
and phone number. The center of the out-
side fold provides space for address and
postal permit, with the final panel devoted to
attractions — all of which are presented with
illustrations produced by mats. Charles
Rich, Tuxedo Theatre, Brooklyn, N. Y.,
finds the fact that patrons can carry it con-
veniently a great point in favor of his post-
card program (printed on a regulation U. S.
penny postal card). He sells it to a local
merchant on a monthly basis at the rate
of $25.00 for a month's advertising mention
— and adds: "the patrons and the merchants
love it." Harold Smith, World Theatre, St.
Louis, says that theatre does not issue a
regular program, but prepares its own an-
nouncements on a herald (folded size IS x 11
inches) which is mailed in envelopes. Effec-
tive distribution of a post-card program is
the high point of this form of selling by
R. D. Stephenson, Starlite Drive-in, Weldon,
N. C, who reports: "We issue the cards to
the driver as he enters the theatre. Most all
drivers keep the cards posted in their cars
because of the serial numbers on them." The
latter reference is to a plan whereby certain
numbers are posted at the theatre each week
for special courtesies.'

I.M.P.S. Member Report

Makes Public Aware of
Renovation Improvements

RUFUS C. NEAS, Cameo Theatre, Bris-
tol, Va., lets a lively, informative folder (7 x
6]/2 inches — vertical center fold) tell the story
of how the new physical features and improved
services of the theatre will make movie-going
more enjoyable and exciting for all within the
area of the recently renovated 700-seat show-
house.

The "new" Cameo seats 100 more than the
old; provides the facilities for "weather com-
fort" by means of air conditioning; new front
( illustrated by architect's drawing on the cover
of the folder) ; enlarged rest rooms; redecora-
tion with new equipment such as carpets and
drapes to enhance its attractions; an ozonator
to make the air more pleasant of odor; new
sound equipment and screen. Playing up the
physical features of the renovated Cameo in
this smart fashion, however, has not been done
at the expense of those other vital show values —
top-bracket features booked for the near fu-
ture, the newsreel offerings, and courtesy als»
receive attention in the folder.

BIG THRILL FOR THE CHILDREN. At least one British exhibitor was probably more
"American" in his exploitation campaign on RKO Radio's "Fort Apache" than many of
his American exhibitor-cousins. A. Howarth, house manager of the Odeon, Stockton-on-
Tees, England, 'costumed his staff as Indians and cavalrymen, and the youngsters got a
big thrill out of it, as can be seen from the boy's reaction in the above photo.

18

SHOWMEN'S TRADE REVIEW, October 2, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases of Theatre Operation

The Brass Tacks of Efficient
Picture Theatre Management*

COMMENTS ABOUT PEOPLE AND THINGS

By Jack Jackson

Strolling in and out of theatres in various towns and cities the way I've been doing for
the past several months one encounters a great many interesting items that do not possess any
related continuity to theatre management other than as a sort of literary vaudeville show. So-o-o,
the following will present a series of unrelated squibs about things and people connected with
theatres and their operation. Their chronicling is 100 per cent abstract and whatever objective
reasoning they may induce will be left entirely up to the individual reader for application to
his own situation and circumstance.

Some time ago I remember of having written rather extensively on the inroads that free, com-
mercially-sponsored roadshows are making in the community and rural theatre trade. Not so
long ago it was my privilege to sit for a couple of hours with a chap engaged in covering
specified territory with a magic show for a company marketing a 5-cent item of merchandise.
The concern equips him with an elaborate panel body truck containing powerful loud speakers,
record players, etc. for ballyhoo plus all the cable, lights, etc., essential to setting up for
business when and wherever a promising crowd can be assembled.

He carries his wife as an assistant and sufficient paraphernalia of the magic and mystic trade to
put on a good, fast-moving 40-minute show that has proved such an excellent business-getter for
the company that a contract for three additional years recently was signed. I was curious as
to how such an attraction was booked and his casual comment that they "did 45 to 55 shows
every week" at public solicitation made me ask who, why and where these requests came from.
It appears that his company has found it necessary to establish a central call service for their
"courtesy magician." School principals, folks holding house parties civic clubs community
celebrations, openings of business establishments^ churches, etc. all have equal claim to his services.
No payment is exacted from any caller. The services are a bid for customer goodwill and, since
the product is in general use, everybody is a prospect whose patronage the company feels will
be encouraged because of the free show.

The traveling outfit (which I examined) is compact and so arranged that it can be set up
with a minimum of effort in the most confined quarters. It is possible for presentations to be
offered in the smallest of parlors or on the largest of vacant lots with equal ease and facility. The
truck even has dressing room accommodation for the man and his wife. He tells me that they
run as many as ten shows on Saturday but frequently have to work far into the night to fulfill
their appointments. He is required to phone back to his base at the completion of each exhibi-
tion for instructions as to where to go next. Appointments are spaced to permit liberal travel-
ing time but his days seldom fall short of ten hours of service.

What Does That Do to Your Box-Office?

Now Mr. Exhibitor, what does that do to your box-office? Taking the low figure of 45 shows —
or even assuming that this number is an exaggeration and that only 5 a day or 35 are given
weekly — it represents a minimum of 25 persons per show or approximately 1,000 folks who have
been given their entertainment without answering the "How many?" query of your cashier. The
fun of it is that the product of the company is offered for sale in the lobbies of many theatres.

Of course, there's nothing you can do about the private house party end of the activity but
you can keep 'em off the public properties by a polite presentation of your tax problems, to the
city or town papas. And you can get on the beam and keep track of store openings, etc. in your
community and arrange for the presentation of tickets to your theatre — at box-office price — as
favors to the opening crowds. You can also contact the school executives and arrange for
the substitution of your theatre as a place of entertainment.

I'm not disparaging the worth of these endeavors by commercial concerns. I'm simply pointing
out that so far their course has fostered increase both in numbers, and intensity of potential the-
atre patron saturation. If something is not done to combat the practice, it won't be long until
the customer will be confronted with the not-too-difficult-to-solve problem of "should I pay for
this or go to see that for nothing r" Unless the butcher-baker-grocer combine get their price tags
down to far lower figures, the answer to this is as apparent as the center pole in a circus tent.

*■ * #

I visited with an old friend who was setting up a tent show in a metropolitan area for the

(Continued on Page 30)

* This series copyrighted and must not be reproduced in part or whole without written permission
from Showmen's Trade Review, Inc.

Manager Must Go After
Business, Says Smakwitz

"The time has run out for theatres to be

operated as stores," Warner Albany Zone Man-
ager Charles A. Smakwitz told managers at-
tending the first general
meeting of managers of
Warner theatres in the
Albany, N. Y., area at
the Hotel Syracuse in
Syracuse last week.

"During the war,"
Smakwitz said, "such
management consisted of
an 'opening and shutting
lobby doors' policy," add-
ing that today business
must be stimulated
through a "business man's
approach," and the man-
ager must sell his pictures as well as merchan-
dise his theatre constantly. He continued :

"Today's theatre manager must be an integral
factor in comprehensive operation of his theatre.
. . . The only successful approach ... is one
of advance planning for 'dollar-getting' activi-
ties and merchandising screen attractions. It is
high time all managers became business men,
and know their operation thoroughly in order
that they reduce expenses and bring grosses
up to maximum possibilities week in and week
out for next year."

Departmental Discussions

Heading departmental discussions on book-
ings, advertising and other matters were Head
Booker Max Friedman, Jamestown District
Manager Ralph Crabill, Office Contact Head
J. P. Faughnan, Upstate Booker Joseph Wein-
stein and Advertising and Publicity Head
Gerald L. Atkin.

Theatre managers attending were : Andy Roy,
Stanley, Utica ; George Laurey, Avon, Utica ;
Jack Breslin, Utica, Utica; Al Newhall, Family
and Lafayette, Batavia; Bill Tallman, Capitol,
Dunkirk; Jules Curley, Keeney, Elmira ; Jack
Burns, Regent, Elmira ; Al LaFlamme, Strand,
Albany ; Oscar Perrin, Ritz, Albany ; Herb
Jennings, Madison, Albany ; Sid Sommer, Troy,
Troy ; Jos. Stowell, Lincoln, Troy ; Jack
Swartout, Griswold, Troy ; Vic Bunz, Ameri-
can, Troy ; H. L. Robinson, Steuben and Strand,
Hornell ; Gus Nestle, Palace, Jamestown ;
Deane Emley, Wintergarden, Jamestown ; Al
Griffith, Diana, Medina ; Walter League, Haven,
Olean and Wm. Fitch, Babcock and Temple
Wellsville.

More Than Expected

When Walter Reade's Drive-in The-
atre No. 1 at Woodbridge, N. J., opened
recently, a baby bottle warming service
was included among patron services, but
only slight use of the equipment was
anticipated. However, after two weeks of
operation, Roy Blumenhein, head of the
circuit's concession department, advises
that not only are an average of 25 bottles
being heated every night, but the "Re-
freshery" has added milk to its beverage
list to meet the demands of parents who
bring their children.

In the first 5 days of the...

Industry leaders from coast -to -coast join -—^^Century-
Fox, the leader of the industry* in the FALL FESTIVAL
OF HITS kick-off with these 2 Great World Premieres!

tier of

VICTOR

starring

RICHARD

MATURE CONTE

with Fred Clark • Shelley Winters • Betty Garde • Berry Kroeger • Tommy
Cook • Debra Paget • Hope Emerson • Roland Winters • Walter Baldwin

Directed by Produced by

ROBERT SIODMAKsol c. siegel

Screen Play by Richard Murphy • From a Novel by Henry Edward HeUeth

JEANNE

WILLIAM

CRAIN HOLDEN

- EDMUND GWENN

COLOR BY TECHNICOLOR

with GENE LOCKHART • Griff Barnett • Randy Stuart
Directed and Written for the Screen by Produced by

GEORGE SEATON WILLIAM PERLBERG

From a Story by Faith Baldwin

Record to date in '48 . . . more hits than any other company on Variety's Score-
board . . . more Champions than any other company on Motion Picture Herald's
list of Boxoffice Champions . . . the only company to make the list every month!

20 SHOWMEN'S TRADE REVIEW, October 2, 1948

The Box-Otiice Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

Inner Sanctum

Film Classics Drama 62 mins.

AUDIENCE SLANT: (Adult) A rather
dull program offering that lags perceptibly
during an hour's running time.

BQX-OFFICE SLANT: Satisfactory for
second half of double bill. "Inner Sanctum"
title is well known from books and radio.

Cast: Mary Beth Hughes, Charles Russell, Billy
House, Dale Belding, Fritz Leiber, Nana Bryant, Lee
Patrick, Roscoe Ates. Eddie Parks. Eve Miller.
Credits: M.R.S. Picture. Executive producer, Richard
B. Morros. Producer, Samuel Rheiner and Walter
Shenson. Director, Lew Landers. Original screenplay,
Jerome Todd Gollard. Photography, Allen G. Siegler.
Title by special arrangement with Simon & Schuster,
Inc., Publishers.

Plot: An old man on a train tells an at-
tractive but mean young lady a story in-
volving the murder of a g!rl by a man, who
is goaded into the crime by the double-
crossing maneuvers of his victim. The fade-
out shows how the young man is finally
caught after he tries to escape his fate. Re-
suming with the old man on the train, we
see him warn the young lady not to get off
the train at the next stop. She does, how-
ever, and is revealed to be the victim.

Comment: A rather dull program offering
that lags perceptibly during an hour's run-
ning time. The story has a few good twists,
and some of the technical work is excellent;
but the main framework of the plot isn't
strong enough to sustain interest. Perform-
ances are uniformly adequate, including a
very good stint by Dale Belding as an ad-
venturesome young boy. Mary Beth Hughes
is very pretty and deserves a better fate.
With its shortcomings, the film will never-
theless be okay for the second half of a
double bill. The "Inner Sanctum" title is
a definite asset, being well known from radio
programs and books.

Esther Waters

(Reviewed in London)
Eagle Lion Costume Drama 108 mins.

AUDIENCE SLANT: (Adult) Pedestrian
and oftn rather tedious screen version of
George Moore's Victorian classic will ap-
peal mainly to the more intellectual movie-
goers.

BOX-OFFICE SLANT: Devoid of star
values, the repute of the novel and the ex-
cellent re-construction of the 1891 Derby
will help it in the better class theatres.

Cast: Kathleen Ryan, Dirk Bogarde, Ivor Barnard,
Fay Compton, Cyril Cusack, Mary Clare and others.
Credits: Adapted from George Moore's classic by
Michael Gordon and William Rose. Produced and
directed by Ian Dalrymple and Peter Proud. A Wessex
Production presented by J. Arthur Rank. UK Dis-
tribution. GFD.

Plot: In 1880, strictly brought up Esther
Waters (Kathleen Ryan), a domestic ser-
vant, is seduced by the footman, Dirk Bo-
garde, and bears him a son after he has
eloped with their employer's niece. She
slaves for the child and some years later
Cyril Cusack, a lay preacher, asks her to be
his wife. A chance meeting with Bogarde,
now a successful publican and bookmaker,
ends this and they marry. She subjugates her-
self to his work and they prosper, but their

National Reviewing Committees'
Classifications

SEALED VERDICT (Para.)

MATURE — National Board of Review.

CLASS A — SEC. 2 — National Legion of Decency.

MISS TATLOCK'S MILLIONS (Para.)

FAMILY— National Board of Review.
CLASS B — National Legion of Decency.
(Objections: Suggestive sequences; tends to condone
immoral actions.)

fortunes change and he dies of consumption.
The boy, now a youth, joins the navy and
she goes back to her original employer as
housekeeper.

Comment: Having painstakingly adapted
their picture from George Moore's classic,
the producers have striven so hard for au-
thenticity and Victorian atmosphere that the
result is pedestrian and often rather tedious.
Indeed, the story of the downfall of a strictly
brought up, God-fearing servant girl and her
regeneration creaks a bit these days. Directed
with a leaning towards the artistic, the film
is at its best in a colorful re-construction of
the 1891 Derby. This is excellent cinema.
Completely devoid of star values, the acting
is nevertheless of a high standard and Dirk
Bogarde as the likable ne'er-do-well gambler
should soon build a following. Kathleen
Ryan is appealing in the leading role and
Cyril Cusack brings sincerity to his portrait
of the lay preacher. Production values are
first class and the picture as a whole will be
appreciated mainly by intellectual movie-
goers who prefer more thoughtful entertain-
ment.

Loves of Casanova

(French Dialog — English Titles)
Vog Film Comedy With Songs 101 mins.

AUDIENCE SLANT: (Adult) A pleas-
antly entertaining romantic comedy with
music that will have its strongest appeal
with foreign-language audiences.

BOX-OFFICE SLANT: Best for art and
foreign - language theatres, especially in
French-speaking communities and neighbor-
hoods.

Cast: Georges Guetary, Aime Clariond, Jean Tis-
sier, Helene Dassonville, Noelle Norman, Jacqueline
Gauthier, Gisele Casadesus, Claudette Falco, Dinan.
Credits: A Sirius Production. Directed by Jean Boyer.
Adapted from the "Memoirs of Casanova," by Marc
G. Sauvajon. Photography, Charles Suin. Music by
Rene Sylviano. Lyrics by Vandair and Rouzaud.

Plot: Certain incidents in the life of the
legendary exponent d'amour, in which Casa-
nova finds himself in one adventure after
another involving beautiful ladies, all of
whom fall in love with him. When one dies
for him, he vows a life of repentance, but
the passing-by of another pretty woman sets
him off on further adventures.

Comment: Produced in Paris last year,
this romantic comedy with music is pleasant
entertainment, although somewhat overly
long. Georges Guietary, a favorite on the
musical comedy stages of London and Paris,
is properly dashing and romantic as he
enacts and occasionally sings the title role,
while excellent support is contributed by
Aime Clariond, Helene Dassonville, Noelle
Norman, Jacqueline Gauthier and others.

Saraband For Dead Lovers

(Color by Technicolor)
(Reviewed in London)
Eagle Lion Costume Drama 94 mins.

AUDIENCE SLANT: (Adult) Dra-
matically sustaining with strong feminine
appeal, beautifully photographed in Techni-
color, this tender historic romance is one of
Britain's finest exports.

BOX-OFFICE SLANT: Despite its
meaningless title, the romantic elements,
spectacular canvas and sheer beauty should
make it an excellent proposition for most
situations, despite unfamiliar stars.

Cast: Stewart Granger, Francoise Rosay, Joan
Greenwood, Flora Robson, Peter Bull, Megs Jenkins,
Jill Balcon, Frederick Valk and others. Credits:
Adapted from Helen Simpson's novel by John Dighton
and Alexander Mackendrick. Directed and designed
by Basil Dearden and Michael Relph. A Michael Bal-
con Production presented by J. Arthur Rank. UK
Distribution, GFD.

Plot: The gentle little Princess Sophie-
Dorothea (Joan Greenwood) is married for
political reasons to the repellant, unmoral
Prince George-Louis of Hanover (Peter
Bull). They have two children and he leaves
her for other women. Neglected and lonely
in the vast palace with only her mother-in-
law (Francoise Rosay) for company, she
falls in love with the Swedish soldier of for-
tune, Count Konigsmark (Stewart Granger).
To insure George's succession to the Eng-
lish throne, it is thought advisable for him
to have another son. A re-union appalls her
and she signs a separation which virtually
makes her a prisoner. Konigsmark is killed.

Comment: Despite one of the most mean-
ingless titles of all times, this is a magnifi-
cent picture, technically perfect and dra-
matically sustaining with a strong feminine
appeal. This powerful story of political in-
trigue and tender romance is presented
against a breathtakingly beautiful back-
ground of old castles, picturesque gardens,
masked carnivals and rich interiors. Expert
direction by Basil Dearden and Michael
Relph never permits the spectacle to smother
the plot, which is slightly complicated and
requires the spectator's undivided attention,
especially in the opening reels, if various re-
lationships are to be followed. The whole is
enhanced by the expert use of Technicolor
for dramatic as -well as spectacular effect,
emphasizing the underlying horror in the
princess' mind. The acting is of a high
standard, though Stewart Granger does not
bring sufficient fire to the part of Konigs-
mark. Peter Bull impresses as the repellant
George Louis. "Saraband for Dead Lovers,"
in short, is a film of rare beauty and from
all angles should have a wide appeal.

Louisiana Story

Lopert Films Documentary 77 mins.

AUDIENCE SLANT: (Family) An un-
usually fine documentary film by a master of
that medium, Robert Flaherty. Will prob-
ably be liked best by special audiences, yet
it is difficult to see how any moviegoer could
resist the appeal of this unusual picture.

BOX-OFFICE SLANT: If coupled with

SHOWMEN'S TRADE REVIEW, October 2, 1948

21

a stronger attraction, chances are there would
be more discussion about "Louisiana Story"
than the stronger attraction. Its box-office
strength may be doubtful, especially in aver-
age communities, but it will add considerable
prestige to any theatre that plays it.

Cast: Joseph Boudereaux, Lionel Le Blanc, Mrs. E.
Bienvenu, Frank Hardy, C. T. Guedry. Credits: Pro-
duced and directed by Robert Flaherty. Story by
Robert and Frances Flaherty. Photography, Richard
Leacock. Associate Producers, Richard Leacock and
Helen Van Dongen. Music by Virgil Thomson. Per-
formed by members of the Philadelphia Orchestra con-
ducted by Eugene Ormandy.

Plot: This is the story of a Cajun boy
whose quiet existence in the Louisiana bayou
is interrupted by an oil company which sets
up its giant mobile drilling equipment in the
quiet waters; of the boy's amazement and
wonder at the clamor and noise of the equip-
ment; of the eventual discovery of oil and
the boy's family reward in the form of pots,
pans, dresses and other necessities. To the
boy, however, who had lost his pet raccoon
and thought him killed by an alligator, the
animal's recovery is his own greatest re-
ward.

Comment: Produced by Robert Flaherty,
who also made "Nanook of the North" and
"Moana of the South Seas," this is a splen-
did documentary film of life and industry in
the bayou country of Louisiana. The contrast
of the quiet life with man-made activity as
the oil company equipment drills for oil is
effectively projected by Producer Flaherty.
And the simplicity of the characters, the
scarcity of dialog, the beautiful photography
and the stirring musical score by Virgil
Thomson place this film in a class all by it-
self. Generally speaking, it will succeed best
when presented to special audiences; but ex-
hibitors who are looking for something dif-
ferent and unique from the customary pres-
entation would do well to have a look at this
film. Coupled with a stronger attraction,
chances are there would be more discussion
about "Louisiana Story" than the stronger
attraction. The boy is extremely appealing,
and audiences will remember him long after
they've seen the picture. Producer Flaherty
and those associated with him in this venture
deserve special credit for bringing to the
screen an artistic and imaginative achieve-
ment.

Rogue's Regiment

Univ.-Int'l Drama With Songs 86 mins.

AUDIENCE SLANT: (Adult) Plenty of
intrigue, action, suspense and fighting in this
French Foreign Legion drama to please gen-
eral audiences. However, because its catch-
the-criminal theme overpowers the romance
between Dick Powell and Marta Toren, the
picture is likely to have stronger appeal for
men than for women.

BOX-OFFICE SLANT: Will serve best
as a topnotch weekend action offering, al-
though it might do well in preferred play-
dates in view of the box-office values of the
leading cast names.

Cast: Dick Powell, Marta Toren, Vincent Price,
Stephen McNally, Edgar Barrier, Henry Rowland,
Carol Thurston, James Millican, Richard Loo, Philip
Ahn, Richard Fraser, Otto Reichow, Kenny Washing-
ton, Dennis Dengate, Frank Conroy, Martin Garralaga,
James F. Nolan. Credits: A Robert Buckner Produc-
tion. Original screenplay by Robert Buckner and Rob-
ert Florey. Directed by Robert Florey. Photography,
Maury Gertsman. Art direction, Bernard Herzbrun
and Gabriel Scognamillo. Music by Daniele Amfi-
theatrof. Songs : Who Can Tell and Just For a While
— music by Serge Walter, lyrics by Jack Brooks.

Plot: Based on actual cases, this is a story
of the French Foreign Legion, with an Amer-
ican intelligence officer enlisting to track

down the last high-ranking Hitlerite.

Comment: There is sufficient entertain-
ment in this drama based on the actual case
of a high-ranking Nazi official who is ap-
parently still at large (although one witness
has declared him dead) to please general
audiences. However, with the French For-
eign Legion as its setting, and with the ro-
mance between Dick Powell and Marta
Toren subordinate to Powell's efforts to track
down the criminal, it is likely that the pic-
ture will hold greater appeal for men than
for women. There is plenty of intrigue, ac-
tion and fighting to keep the picture moving
at a fast pace, and Dick Powell is right in
the thick of the fracas. In his, by now, fa-
miliar "tough" characterization, Powell again
convinces, and poker-faced Stephen Mc-
Nally is tops among supporting cast members
as the escaped Nazi official. Vincent Price
does well as the wealthy German posing as
a Dutchman, and Marta Toren is capable
enough and easy to look at as a French secret
agent. Robert Buckner, who produced and
wrote the screenplay in collaboration with
Robert Florey, who directed, has given the
picture good production values and Florey
has guided the proceedings in a manner that
maintains interest throughout. The picture
will serve best as a topnotch weekend action
offering, although it might do well in pre-
ferred playdates in view of the box-office
values of the leading cast names.

Unfaithfully Yours

20th-Fox Comedy With Music 105 mins.

AUDIENCE SLANT: (Adult) Many pa-
trons may not readily appreciate Sturges'
subtle intentions, but that won't prevent them
from being thoroughly entertained by this
often chucklesome, often hilarious comedy.
Rex Harrison, as the jealous music conduc-
tor, will bring the house down with laughter
when he tries to break up his wife's sus-
pected affair with another man.

BOX-OFFICE SLANT: Should bring in
capital returns because of the Sturges repu-
tation for the unusual and because of the
box-office potency of the leading cast names.

Cast: Rex Harrison, Linda Darnell, Barbara Law-
rence, Rudy Vallee, Kurt Kreuger, Lionel Stander,
Edgar Kennedy, Alan Bridge, Julius Tannen, Torben
Meyer, Robert Greig, Evelyn Beresford, Georgia Caine,
Harry Seymour, Isabel Jewell, Marion Marshall.
Credits: An Original Screenplay Written, Directed and
Produced by Preston Sturges. Photography, Victor
Milner. Art direction, Lyle Wheeler, Joseph C. Wright.
Music from the Selected Works of Rossini, Wagner and
Tchaikovsky. Musical direction, Alfred Newman. Con-
ducting Instructor for Rex Harrison, Robin Sanders
Clark.

Plot: A distinguished music conductor,

'Mctcdchen in Uniform'

First released in this country in 1932,
the German-made "Maedchen in Uni-
form" is being re-released by Lopert
Films and opens this month at the
55th St. Playhouse, New York. Newly
printed and English-titled, the picture
still maintains its reputation as a screen
classic despite its age. This story of a
sensitive girl's trials and tribulations in a
school for the daughters of Prussian
officers has been directed with keen hu-
man insight by Leontine Sagan and
convincingly enacted by Dorothea Wieck,
Herta Thiele, Hedwig Schlicter, Emilia
Unda and others. Theatres that find the
exhibition of foreign films profitable
would do well to investigate this excel-
lent film. Running 90 minutes, it is re-
leased by Lopert Films, Inc.

suspecting his wife of infidelity, plans (while
conducting a concert) the manner in which
he will break up the suspected affair. Later,
his efforts to actually carry out his plans
end in failure, but his misconceptions are
cleared, and all is well.

Comment: Trust Preston Sturges to give
motion picture entertainment its occasional
"shot in the arm." Having written, directed
and produced "Unfaithfully Yours," he can
take the lion's share of the bows for having
endowed this picture with the same sort of
"touch" that distinguished "Hail the Con-
quering Hero," "The Miracle of Morgan's
Creek" and others of his past films. Sturges
has humanized the music conductor, consid-
ered by many as usually pompous and tem-
peramental. As portrayed by Rex Harrison,
he is capable of falling in love and amorously
demonstrating his affection for his beautiful
wife; he is also vulnerable to the "green-eyed
monster" and consequently suspects his wife
of infidelity; and as he conducts a concert, he
daydreams his plans to break up the sus-
pected affair, carrying them out with swift,
cunning, suave, diabolical assurance. But it
is when Sturges makes him tumble from his
artistic dignity and attempt to make his day-
dream a reality that our suave "murderer"
crashes to earth in the hilarious Sturges
manner. Although there are good perform-
ances by Linda Darnell, as the wife, Barbara
Lawrence, Rudy Vallee, Kurt Kreuger, Lio-
nel Stander, Edgar Kennedy and others, it
is Harrison who stands out in this film — his
role is the kind only a genius like Sturges
could concoct, and the British actor does it
beautifully, bringing the house down with
laughter in some of the hopelessly frustrated
situations in which he finds himself. Those
patrons who think beyond the surface will
realize that, in his own individual way,
Sturgis has wisely utilized comedy to point
some sort of .moral; perhaps that jealousy
is folly, or perhaps that the best laid
plans of mice and men often go awry, as
they most certainly do here. Many movie-
goers may not readily appreciate Sturges'
subtle intentions, but that won't prevent them
from being thoroughly entertained by this
picture. Furthermore, "long-hair" music by
Rossini, Tchaikovsky and Wagner is so well
incorporated as an integral part of the plot
that even those who don't care for "that
stuff" will find themselves enjoying it. "Un-
faithfully Yours" is capital entertainment,
and it should bring in capital returns because
of the Sturges reputation for the unusual and
because of the box-office potency of the lead-
ing cast names.

The Weaker Sex

(Reviewed in London)
Rank Comedy-Drama 84 mins.

AUDIENCE SLANT: (Family) A warmly
entertaining comedy-drama about nice peo-
ple, the romances and tragedies of their
everyday lives.

BOX-OFFICE SLANT: Light on star
names, this is a box-office certainty for Brit-
ain. Elsewhere, its genuine entertainment
values and charm should see it through.

Cast: Ursula Jeans, Cecil Parker, Joan Hopkins,
Derek Bond, Lana Morris, John Stone, Thora Hird
and others. Credits: Screenplay by Esther McCracken
and Paul Soskin. Additional scenes by Val Valentine.
Directed by Roy Baker. Produced by Paul Soskin.
A Two Cities film presented by J. Arthur Rank. Cana-
dian distribution, Eagle Lion. UK distribution, GFD.

Plot: This is the story of the romances,
tragedies and daily adventures of the Darce
(Continued on Page 30)

22 SHOWMEN'S TRADE REVIEW, October 2, 1948

Regional Newsreel

New* of Events and Personalities Reported by Correspondents Throughout the Nation

SAN FRANCISCO

Elmer Benjamin, dean of west coast exchange-
men, has been named manager of Astor Pictures
San Francisco exchange under F. L. 'Pat'
Patterson, it was an-

nounced this week by
President Robert M. Sa-
vini. Benjamin recently
resigned from National
Screen Service. Strike
conditions on San Fran-
cisco's water front are
held the cause of the box-
office slump at film the-
atres and sports events.
Decline struck the neigh-
borhoods as well as down-

town first-runs. Stalemate

in negotiations between Elmer Beniamin

the companies and the maritime and oil strikers
continues.

Jack and Nate Blumenfeld, circuit owners,
were recent recipients of the Masonic third
degree. Their brother, Abe, was active in the
ceremony which was well attended by theatre
people. Nate also recently beat Lefty O'Doul,
S. F., baseball manager, in a golf contest for
a $2 prize. James 'Red' Gallagher, manager of
the Butte, Gridley, Calif., visited the Golden
State Circuit home office recently. Reek Feli-
ziani, manager of the Strand, and Joe Richards
of the Uptown are on vacation. Feliziani is
visiting in Oregon.

Attending the 20th Century-Fox sales meeting
in Los Angeles from the local were District
Manager Buck Stoner, Gene Newman and Alex
Harrison. Film Classics Vice-President and
General Sales Manager Bernie Kranze made an
inspection visit to the local exchange. Hugh
Callan and Len Duarte, former managers with
T. & D. Jr. Enterprises, and now operating the
Huron in the San Joaquin Valley, made a local
tour along film row. Hannah Opi, secretary to
Rotus Harvey of the Harvey Amusement Co.,
returned from an eastern visit during which
time she became a grandmother.

Lester Immerman, manager of Daly City
Theatre, is recovering from an extended illness
caused by an allergy to penicillin.

INDIANAPOLIS

Shannon Katzenbach is the city manager at
Terre Haute for the Fourth Avenue Amuse-
ment Co., and in direct charge of the new
Wabash. The company also operates Grand,
Indiana, Liberty and American in Terre Haute.
William McGovern, operator of the Ritz, Odon,
Ind., has installed one of the Manley popcorn
machines in the lobby. Paul Karanza, new addi-
tion to Film Classics salesmen, will cover south-
ern Indiana.

Clarice Swift of the Republic office staff has
been given leave of absence because of sickness,
and Elaine Van Splinter, secretary to Manager
Edwin Brauer, is confined to St. Francis Hos-
pital, Beech Grove, Ind., under observation.

Roger Scherer, general manager, Mailers
Circuit, Ft. Wayne, has gone to Lake Petosky
for a rest. While absent, James Ackron will
take over.

Jesse Fine of the Fine Circuit, Evansville,

REGIONAL NEWS INDEX

Atlanta 26

Baltimore 24

Boston 27

Chicago 26

Cincinnati 23

Cleveland 26

Columbus 25

Dallas 26

Denver 24

Harrisburg 27

Hartford 23

Indianapolis 22

Kansas City 24

Los Angeles 25

Louisville 23

Minneapolis 23

Milwaukee 23

New Haven 22

New York 22

Oklahoma City ' 24

Omaha 22

Philadelphia 25

Phoenix 24

Pittsburgh 27

St. Louis 27

Salt Lake City 24

San Francisco 22

Toronto 25

Vancouver 23

Washington 22

Ind., and his wife, have gone to White Sulphur
Springs for a short vacation and rest. James
Ehinger of the Albjon, Albion, Ind., reports the
arrival of a baby boy born Sept. 15. Harry Korn-
blum, operator of the Rosedale, Evansville, a
baseball enthusiast, attended the night baseball
game in a wheel chair.

NEW YORK

One hundred and fifty employes of Smalley
Theatres were guests of the circuit at a clam
bake recently at President William C. Smalley's
lake front property in Cooperstown, and visited
the National Baseball Museum, the Farmers'
Museum and the New York State Historical
Museum. The Employes Benevolent Association
elected these officers : President Phil Schletter ;
Vice-President Arthur G. Newell ; Secretary
Robert S. Johnson and Treasurer Harold L.
Richardson.

Loew's International President Arthur M.
Loew won the doubles championship, with his
partner, A. C. Ganzemuller, at the annual Great
Neck Country Club tennis tournament — a feat
held tantamount to winning the amateur tennis
doubles crown of Long Island.

Twentieth Century-Fox General Sales Man-
ager Andy W. Smith, Jr., discussed the details
of the "Smithberger" plan at a meeting of the
directors of the Independent Theatre Owners
Association last Thursday at the Hotel Astor.

Not Busy Enough?

Louisville reports that Eddie Orn-
stein of the Ornstein theatres, Marengo,
Ind., is now doing interviewing and in-
vestigating for the Gallup Poll for the
Institute of Public Opinion, covering the
whole of Crawford County. Operating
his three theatres evidently was not
enough work to keep Ornstein busy.

WASHINGTON

New associate members at Variety Club Tent
No. 11, are Jack Kehoe, and Nicholas Frederick.
New resident members include : Thomas I.
Martin, Maurice B. Mitchell, and Douglas H.
Covington.

Barbara Weber, transferred from Loew's in
Pittsburgh, is the newest addition to the MGM
contract department.

Variety Club's board of governors will meet
on Oct. 11. William F. Rodgers, of the MGM
home office, was a local visitor at the MGM
exchange on the 17th. Libby Blackstock, MGM
cashier department, is vacationing in Florida.
The local MGM office gave Joseph Kronman,
office manager, a surprise birthday party bsfore
he left for his vacation.

Variety Club Tent No. 11 had one of the
most active weeks in its history with the fol-
lowing activities crammed into 7 days : Sept.
13 — Charity boxing match ; Sept. 16-18, Mid-
year conference of Variety Clubs, International ;
Sept. 18, Humanitarian Award dinner for
George C. Marshall"; Sept. 19, Annual charity
football game in Baltimore — plus active work
on the Welfare Awards drive. Interspersed were
luncheons, cocktail parties, dinners and meetings.

NEW HAVEN

With the transfer of Sam Horowitz, assis-
tant manager of the Poli, Hartford, to the
Loew's Theatre publicity department in New
York, Norman Levinson, assistant at the Col-
lege, New Haven, moves to the same spot in
Hartford. Ray Flynn, assistant at the Bijou,
New Haven, moves to the same spot at the
College and Ruth Bolton takes over the assis-
tant's spot at the Bijou.

Mickey Nunes, former assistant at the Bijou,
New Haven, who went to California to work
with Screen Guild Pictures, is visiting in New
Haven. He is now associated with a company
building several new theatres. Harry Reiners of
the RKO home office exploitation department is
in New Haven- on survey for company. He was
accompanied by Ralph Banghart, ■ Boston ex-
ploiteer. Joe Mansfield, Eagle Lion exploiteer
from Boston, is huddling with Sidney Kleper,
College manager.

Sheldon Rose, son of Harry Rose, Majestic,
Bridgeport manager, is back at Syracuse. Robert
Saunders, son of Poli's Matt Saunders, is going
to Yale. Work on the new Loew theatre in
Norwich coming along in good order and it is
expected that it will be ready for occupancy
sometime after the first of the year. Leo Bonoff,
former owner of the Madison, Madison, is back
from an extended trip to the west coast.

OMAHA

MGM Branch Manager Jerry McGlynn,
transferred here from Des Moines, has found
housing and is bringing on his family. Columbia
District Manager B. C. Marcus was here from
Kansas City for a session with the sales staff.
Universal-International Branch Manager H. B.
Johnson and Salesmen I. M. Weiner and Ber-
nard Bornbaum attended a regional meeting in
Chicago. Bill Toni, Tri-States maintenance
chief from Des Moines, Booker Dale McFarland

SHOWMEN'S TRADE REVIEW, October 2, 1948

23

REGIONAL NEWSREEL

and District Manager William Miskell inspected
circuit houses in Hastings and Grand Island.
Midwest Drive-ins Publicity Director William
Sobel weekended here.

Mrs. Elaine Kuklin is now MGM information
girl, replacing Myrtis McCawley. Phoebe Mum-
ford is new RKO contract clerk, replacing
Virginia Berry, resigned ; Carol Mavis succeeds
Miss Munrford as stenographer.

Vacationing : United Artists Office Manager
Sid McArdle ; MGM Booker Evelyn Cannon,
fishing in Canada; Don Henry, Sutherland (la.)
exhibitor, hunting in the Dakotas, and Maud
Page and Nancy Frank of RKO, Mr. and Mrs.
Ralph Noffsinger, exhibitors in Madison, Neb.,
are back from a Canadian fishing trip. Archie
Conkling has bought the interest of his partner,
Merve Neeley, in the Globe, Griswold, la. MGM
Auditor John Ash was in town.

Mrs. Fred Fejfar, wife of MGM's office man-
ager, is out of the hospital. MGM Shipper
Charles Lorenz has left the hospital after treat-
ment for a heart ailment.

CINCINNATI

Joe Lee has leased his Cove Theatre, Coving-
ton, Ohio, to Thomas L. Gunckel, of Dayton,
Ohio. Lee will continue to do the booking and
buying. Mike Dolid, assistant sales manager of
Warner Bros., recently spent several days with
Jim Abrose, local Warner manager. District
Manager Rich of Cleveland accompanied Dolid.
Mackin C. Bowman is the new owner of the
Ohio, Spencerville, Ohio, having taken over the
house from John Makemson.

Lee Goldberg's daughter, Selma, who is the
wife of exhibitor Mitchell Blaohschleger, ac-
companied Goldberg on a recent New York
trip. Julius Brown has been added to the RKO
booking staff in place of Lee Heidingsfeld, who
is now out on the road. Another newcomer to
RKO is Kenneth Blake, student booker.

The father of Florence Schumacher, Universal
cashier, died Wednesday, Sept. 22, at age of 85.
He had been in failing health for some time.

MINNEAPOLIS

. The North Dakota League of Municipalities
meeting recently at Grand Forks voted to spon-
sor a measure in the state legislature which
would permit cities and villages to impose
amusement taxes.

James Flaherty, formerly with Paramount in
Chicago, is covering North Dakota for United
Artists.

North Central Allied is now preparing a
legislative theatre pass. On opening day of
the Minnesota legislative session in January
every member of both houses will be given one
of the passes.

Almost all independent exhibitors in the
Minneapolis film territory have stopped Ascap
license payments following decision of Judge
Nordbye in U. S. District Court in Minneapo-
lis denying judgment to Ascap.

HARTFORD

The Warner circuit has renovated the lobby
of the Embassy, New Britain, installing a new
boxoffice, rubber mats, and advertising display
frames. I. J. Hoffman, zone manager, and Cy
O'Toole, zone chief engineer, of the Warner
circuit, were in Hartford, visiting Henry L.
Needles, the circuit's Hartford district manager.

It's a baby boy for the Ernie Greculas of

Blames Films

A certain young "badman" in Rapid
City, S. D., won't be able to go to the
movies for at least six months, Minne-
apolis reports. A 14-year-old boy ap-
peared in juvenile court to explain why
he shot the lock off the door at the new
Izaak Walton League clubhouse, trying
to break in.

"Where did you get this idea?" the
judge inquired.

"That's the way they do it in the
movies," the boy replied.

"Well," rejoined the judge, "we'll fix
it so you can't go to the movies — any
show — for six months."

Hartford. Father is assistant to Al Schuman,
general manager of the Hartford Theatre Cir-
cuit. Leonard Young, formerly a Broadway
singer, has been named assistant manager at
E. M. Loew's, Hartford. The two summer
film theatres in Sound View, Conn., the Strand,
which is operated by Glackin and LeWitt The-
atres of New Britain, Conn., and the New
Colony, operated by Tom Grasso of Windsor
Locks, Conn., and Herbert Jaffee of New-
Britain, Conn., have shuttered for the season.

Lewis Hastings, who formerly handled check-
ing duties in Hartford for Confidential Reports,
i,s now cashiering in the Peoples' Drug Store,
on Farmington Avenue, Hartford. One thousand
new push-back seats have been installed in
Hartford Theatre Circuit's Central, West Hart-
ford. The theatre matinees were discontinued
while the seats were being installed. Hugh
Campbell is manager.

VANCOUVER

The following managerial changes have been
made by Famous Players Canadian : Frank
MacKenzie, assistant manager of the Orpheum,
replaces Tunny Morrison, resigned, as manager
of the Victoria Road ; Mac Smee of the Strand
is assistant at the Orpheum, and Ross Jenkins,
formerly in the confection department, becomes
assistant to Manager Jack Randall at the
Orpheum. Strand and Orpheum are first-runs.

Bing Crosby and troupe of movie and radio
stars, including Ray Milland, William Gargan,
Marilyn Maxwell and others, grossed $35,000
at their show for the benefit of the Sunset

Memorial Juvenile Building fund. Crosby gave
his regular broadcast from here. Win Barron
of Paramount was here from Toronto looking
out for the interests of Crosby and Milland.
George Beaton was also here for the Paul
Nabhanson theatres. Frank Kershaw of Service
Confections is back from a month's visit in
Toronto.

Eagle Lion Booker Max Sheine has left for
Toronto, having been promoted to salesman at
the head office. No successor to him has yet
been named. Ian Parminter, the 14-year-old
boy from New Westminster, picked from 200
candidates by MGM Director Fred Wilcox
to appear in Margaret O'Brien's "Secret Gar-
den" is now in Hollywood getting up on his
Yorkshire dialect.

LOUISVILLE

When "Secret Service Investigator" was the
screen attraction at the National here, the
management brought on former governor of
Louisiana, Jimme Davis, and all-star band for
the stage show. At the request of Mayor Charles
F. Farnsley, the Planning and Zoning Commis-
sion has postponed for two weeks its decision
on permitting erection of an 850-car drive-in
at Crittenden Drive and the Southern Railway
by the American Drive-In Theatre Company, to
cost between $150,000 and $180,000.

Eric Hammel, resident manager in Shelby-
ville, Ky., for the Chakeres Theatres, is back
from west coast vacation tour that included
Hollywood and the movie studios. Switow
Amusement Chief Engineer Willis Hopewell
leaves soon for a three-week vacation in Florida.

MILWAUKEE

Elmer Scott is the new manager of the Cozy,
Colfax, Wis., replacing Babe Gallichio. Scott, a
former school teacher, plans to show a better
class of first-run pictures and has asked sug-
gestions from patrons. The outside attendant at
the Eastwood, Madison, has been granted special
police powers by the city manager and police
chief so traffic jams can be avoided.

Miss D. J. Franks, owner of the recently-
opened theatre in Memorial Hall, Richmond,
Wis., is offering a free ticket to all who sell
10 tickets at regular prices. A free pass is issued
(Continued on Page 24)

$2,250,000 RANK SHOWCASE OPENS IN TORONTO. Attended by stars and celebri-
ties flown from London and Paris, the recent premiere of the new Odeon Theatre in Toronto,
J. Arthur Rank's $2,250,000 Canadian showcase, was a glittering formal affair described as
the most important such event in Canada in the last quarter of a century. Shown above at
the opening (1-r) : Hon. J. Earl Lawson, K.C., president of Odeon in Canada; Lord
Winterton, M.P., dean of the British House of Commons and a director of Odeon in
Britain, and Mr. and Mrs. Sidney Wynne, London. Mr. Wynne is public relations head
of the British J. Arthur Rank Organization.

24

SHOWMEN'S TRADE REVIEW, October 2, 1948

REGIONAL NEWSREEL

(Continued from Page 23)
to adult shows to children 13 or younger under
signature of parents, and free candy and pop-
corn will be given to youngsters on their birth-
days and on holidays. The four Fox Wisconsin
houses in Janesville marked the 21st anniversary
of Fox- Wisconsin on Sept. 17. The four theatres
— Myers, Jeffries, Beverly and Hitching Post —
employ 62 persons and have tripled ushers since
the opening of school.

The Italian film, "A Yank in Rome," was
shown in the Astor, Milwaukee, the Avon in
Waukesha, the Vogue in Kenosha and the Main
Street in Racine the week of Sept. 19. Manager
Joseph A. Hogan of the Grantland, Lancaster,
Wis., on the occasion of the theatre's third
anniversary, said the house was drawing more
business now than in any of the three preceding
years.

OKLAHOMA CITY

The Oklahoma City Variety Club is putting
on an extensive campaign to further its local
hospital project. A site was acquired a year
ago and ceremonies were then held in which
the Governor and other dignitaries participated.
Equipment for the hospital will be furnished by
doctors of the American Medical Association,
and local dentists are doing their part.

Lewis Long, whose drive-in at Guyman,
Okla., opened Sept. 21, was in town booking
and buying. Cliff Lance, who owns and man-
ages the El Rancho, Ringling, Okla., and Lewis
Grovers, former owner of the Villa, Oklahoma
City, were film row visitors. Variety Club's
turtle derby played to a large crowd. The new
Warner Bros.' Sooner is expected to open early
in October with Warner District Manager
M. D. Brazee in direct charge.

Houston Theatres, Inc., Houston, Texas, has
been incorporated with $5,000 authorized capital
stock by James S. Nacoljo, John J. Woolems
and Gerald Lee Shepard.

Charles D. Lyne, MGM branch manager here
for almost two years, died last Saturday night.
Ward Royalty is taking over management of
the exchange until a successor is named by the
company's general sales manager, William F.
Rodgers.

BALTIMORE

Clark Connellee, New Theatre, Aberdeen,
Md., is vacationing in Vermont. Bill Buck,
Sun, Rising Sun, Md., bagged the limit on his
hunting expedition. Majestic, Mount Savage,
Md., was prevented from running Sundays by
the state's Blue Laws. Jim Gladfelter has re-
signed as manager of Izzy Rappaport's Hippo-
drome. Marsh Gollner, Shore Amusement Co.,
Milford, Del., has returned from Florida. Ar-
thur Goodman, Edgewood Theatre, Edgewood, .
Md., visiting in Baltimore.

Chauncey Wolf, Lauritz Garman, Nick
Weems, Frank Durkee and Fred Schanberger
attended the Humanitarian Award Dinner in
Washington last week.

Maryland Theatre Co. has been incorporated
in Baltimore by Isidore Roman, J. Bernard
Carrick and Alexander Stark, all of Baltimore,
with 1,000 shares of common stock valued at
$100 each. Morris Mechanic, New and Centre
Theatres, loaned the latter theatre for a Satur-
day morning show put on for the benefit of
the United Nations Appeal for Children. Ed-
ward Perotka, Victor Theatre Company, has
purchased from the Stansbury estate, the Aero

B'NAI B'RITH TRIBUTE. New York's
Cinema Lodge of B'nai B'rith last week hon-
ored S. H. Fabian, head of Fabian Theatres,
for "outstanding contributions to humanity."
Photo above shows presentation of the
Lodge's Honor Scroll by Samuel Rinzler, as
Lodge President S. Arthur Glixon looks on.

and Aero Shopping Center, built in 1941 by
the Glenn L. Martin Company. Dr. Ben Paul
Sandy, former Chairman of the State Board
of Censors under Governor Nice, died of a
heart ailment, after collapsing in his office.
Spriggy Lloyd, Leader Theatre, South Cumber-
land, is in West Baltimore General Hospital.

SALT LAKE CITY

Paramount Manager Frank H. Smith returns
shortly from his three-week vacation on the
west coast. Capitol Manager Robert Workman
is back after two weeks on the coast, relieving
Lou Sorensen to fill in for Other vacationing
managers. RKO District Manager Al Kolitz
is here conferring with Manager Giff Davidson
and conducting a conference with Intermoun-
tain region salesmen. Warner District Manager
H. M. Herbel spent several days here with
Manager William Gordon. MGM Manager
Carl Nedley is back from a business trip to
Denver. United Artists Manager Carroll Trow-
bridge is headed back from a Montana and
Idaho swing. Fox Intermountain District Man-
ager Hall Baetz is calling on Montana accounts.

Joe Nercession is .back from a sales trip for
Associated Films, Screen Guild and Master
Productions. John Miller, Washington corre-
spondent for the London Times, is visiting here.
The Bird Cage, local legit theatre, is nearing
completion. Officers of the student body of
the University of Utah had a visit with Loretta
Young at 20th-Fox's studio recently. David
Rubinoff is touring Utah school assemblies with
his Stradivarius to "inspire the youth of Amer-
ica."

KANSAS CITY

The Southtown, south side subsequent-run,
changed to first-run for a few days last week,
showing "Monsieur Verdoux" first time in this
area at its regular 45-cent scale, but the Chaplin
film evidently holds little interest for these
midwesterners. The picture was taken off after
four days with less than $600 for the run.

Kenny Melchose, Orpheum manager, St. Jo-
seph, Mo., is on a fishing trip to Minnesota.
Gladys Penrod, secretary of the Kansas-Missouri
Theatre Association, is back from the Minne-
sota lake country.

Filmites, theatremen and friends of the in-
dustry got together for the annual film row

stag and golf tourney last Monday at Santa Fe
Hills. Louis Sutter, Martin Stone, and Morton
Truog handled details.

The Roxy, Durwood circuit's first-run, has
gone in for regular radio advertising. Manager
Tom Wolf and Ellis Atteberry, commercial
manager of Station KCKN, arranged for a
year's contract for spot announcements.

Downtown Merchants Association of Kan-
sas City, Kan., has picked the Electric The-
atre for its annual fall series of book reviews
and demonstrations. Jack Truitt, Electric man-
ager, said the series will run for five more
weeks, and will include book reviews by Rev.
Herbert Duenow and Mrs. William L. Bridges.
There will be a meat cutting demonstration by
the Kroger Grocery Company, and another by
Martha Logan, Swift & Company home eco-
nomist.

East High School students will take over
complete operation of the Ashland, Common-
wealth subsequent-run, the night of Oct. 9 for
benefit of the East Community Center, Inc. '

PHOENIX

A small fire destroyed the change machine
and the Venetian blind in the ticket window of
the Nogales Theatre, Nogales.

Guy Ellis is the new manager of the Orpheum,
Flagstaff, succeeding Clarence L. Shartzer, re-
signed. Ellis was with Warners for 16 years
in Cleveland at the Hippodrome, the Lake, and
the Vogue, before coming to Arizona.

Residents of South Phoenix are being asked
to submit suggestions for an appropriate name
for the new Malcolm S. White theatre, which
will shortly open. The name-winning contestant
will receive a season pass to the house.

George Marshall, director of Columbia's
forthcoming "Bonanza," was in Phoenix look-
ing for sites near the Superstitution Mountains.
More than 300 local extras will be used on the
Superstition Mountains sequence of the film,
which Marshall hopes to start shooting the
early part of October.

DENVER

Two of the Variety Club's big events coming
up in October and November are the Hallowe'en
Hard Times Costume Party on Oct. 30, and the
Pre-Thanksgiving party on Nov. 20. Ralph
Batschelet and Lillian Mitcheletti are co-chair-
men of the Hallowe'en party, while Robert
Lotito and Eleanor Hugins are sponsoring the
other affair. Luncheons are again being served
at the club Mondays and Thursdays. The club
expects to install a screening room soon.

Gibraltar Enterprises has bought the Star,
Fowler, Colo., from H. O. Russell. Five Gibral-
tar Enterprises theatre managers from Colorado
and New Mexico met in Denver for a three-day
meeting on theatre problems with Fred Knill,
office manager, and Margaret Fitzsimmons and
Robert Clark, bookers. Attending the meeting
were Hugh Haines, William Simon, Howard
Smith, Carroll Wright, and Joe Wills. Other
groups of Gibraltar managers met at Raton,
N. M., and Casper, Wyo., and another group
will meet at Scottsbluff, Neb.

The entire adult male staff of the Ord, Ord-
way, Colo., are either licensed fliers or are
studying to that end. The student is the door-
man, Dwayne Davis, and the licensed pilots are
Manager Hugh Haynes and Operators William
Ellis and Gene Watts. Tom Bailey, district
manager for Film Classics, wrecked his 1946

SHOWMEN'S TRADE REVIEW, October 2, 1948

REGIONAL NEWSREEL

25

Lincoln when his car blew a front tire and over-
turned on a return trip from Rapid City, S. D.,
in trying to pass another car, both going at a
moderate speed. Bailey escaped with a scratch
on the head.

Henry Valleau, owner of a Zombie show,
has been made city manager of the Gibraltar
theatres in Santa Fe, N. M. Paul Allmeyer,
head booker at Paramount, has been promoted
to salesman, succeeding Frank Westbrook, Jr.,
transferred to Kansas City. The booking job
goes to James Ricketts, from the Des Moines
Paramount exchange. United Artists Branch
Manager Kenneth MacKaig . has moved to a
new house.

LOS ANGELES ~

Auriel Macfie, former publicist for Music
Hall Theatres, has moved to New York to do
flack work for MGM Records. Another former
MH employee, Norma Muhlman, has also
moved from Los Angeles to Phoenix. The old
MH suite in the Film Exchange Building is
still dark, with Cliff Giesseman and crew having
moved to the Orpheum Theatre Building.

Joe Mack, who runs the local Filmack Trail-
ers branch, went to Chicago with his family for
a brief visit with his father, President Irving
Mack. Local office was in the capable hands of
Joe's assistant, genial Bert Nye.

Congratulations to Judge Pauley, one of film
row's most consistent visitors, opening his new
Aladdin, Indio, Sept. 14. Now residing in
Encino are G. L. Carrington, Jr., son of the
president of Altec, and his recent bride, the
former Harriet Perry.

J. H. Tingle has joined Charlie Cabellero's
Pacific Drive-In Theatres, Inc., as its new
treasurer. The company has added a dozen new
drive-ins to the local scene in the past year.
Tingle formerly was auditor at Warner Bros.
Studios. Fox West Coast managers held a pic-
nic Sept. 24 at the County Fair in Pomona.
Only those who manage FWC first-runs at-
tended, with dinner following at the Paris Inn.
Tom Lancaster, formerly with Filmack Trailers
here, has joined Warners' studio in Jack War-
ner's personal secretariat.

Film Classics has promoted Bob Abelson,
Los Angeles manager, to district manager, re-
placing Sam Wheeler, resigned. Headquarter-
ing here, Abelson's territory will include Los
Angeles, San Francisco, Denver and Salt Lake
City. Joseph Rosenberg, former salesman under
Abelson, has been appointed sales supervisor of
the local exchange.

TORONTO

Ontario theatre owners, in view of the threat
of turning the brownout to a blackout because
the voluntary reduction in the use of electricity
has not proved sufficient, are arranging to
install diesel generating equipment to keep their
front and lobbies lighted. They also are prepar-
ing to adopt program schedules to fit the switch-
offs of power to avoid interruptions to their
shows. A move is under way to revoke the ban
on midnight shows in Toronto to recoup some
of the losses sustained through the dimout, more
power being available during the night when the
peak load at hydro plants is lower. The dozen
drive-ins in the area are practically in the dark,
with their flood-lighting cut off.

The 700-seat Towne being built in Bloor
Street by 20th Century Theatres will be the
second one in Toronto with a foreign-film

V I

HUDDLE ON MANAGEMENT. Gibraltar Enterprises managers, meeting at the circuit's
Denver headquarters with Fred Knill, office manager, (seated) to discuss theatre problems
were, left to right, Joe Wills, Loma, Socorra, N. M.; Hugh Haynes, Ord, Ordway, Colo.;
Howard Smith, Rex, Rocky Ford, Colo.; Carroll Wright, Grand, Rocky Ford; and
William Simon, Rialto, Loveland, Colo.

policy. The circuit already operates the Inter-
national Cinema. With the decline in theatre
attendance and the possibility that television
will shortly be authorized in Canada, companies
are studying the use of stage shows as an ad-
junct to motion pictures.

Douglas Moffatt, 19-year-old cashier of the
Imperial, pleaded guilty of stealing $4,050 from
the theatre's safe and was remanded for sentence.
Police have recovered $3,830 of the amount
stolen.' Soviet films have practically disappeared
from Canadian screens. "Oliver Twist" is in a
third week at the Odeon. Interest in the coming
premiere of "Hamlet" for the opening of the
Odeon Hyland has helped to boost "Henry V."

The Canadian Motion Picture Distributors
Association is sponsoring the establishment of a
library of films suitable for children and is seek-
ing the cooperation of the Imperial Order
Daughters of the Empire, Catholic Women's
League and Parent-Teacher organizations. On
the present approved list for Canadian theatres
are 20 films including many reissues.

COLUMBUS

The Columbus and Franklin County Motion
Picture Council has elected Mrs. Catharine
Ross Betry president ; Mrs. J. E. Watson, wife
of the MGM exploiteer, first vice-president;
Miss Isabel M. Collins, second vice-president ;
Mrs. Laurence J. Schaaf corresponding secre-
tary, and Mrs. Harvey Pyle treasurer. The
Couricil recently bought a portable projector
for its shows for shut-ins and under-privileged
children.

Leo Yassenoff and his wife have returned
from a vacation jaunt to Atlantic City. Manager
Charles Sugarman of the World is back from
a booking and buying trip to New York City.
Screening of MGM's "The Secret Land" was
held under Navy Auspices at the U. S. Naval
Air Station, Port Columbus. Loew's Broad
Assistant Manager William Green has resigned
and will enter Ohio State University.

Organist-Manager Roger Garrett of the Uni-
versity started his annual fall football rallies on
the eve of the Ohio State-Missouri game. Harry
Schreiber of the Palace also staged his first rally
the same night with Organist John Agnew play-
ing songs of the two universities. Frank
Yassenoff and Harold Sohwarts will keep their

CCC Auto Theatre open through October and
November if the '-"weather remains favorable.

PHILADELPHIA

The Grant Theatre was broken into and
robbed of the week-end receipts of a reported
$1,500. Thieves entered the manager's office by
cutting a panel out of the door.

It's a girl, Nan, born at Mt. Sinai Hospital,
for the James Daltons. He's advertising man-
ager of the Exhibitor and she's daughter of J. J.
Scully, Universal-International district manager.
Sid Kapner, one of the owners of the Park,
is moving his family to the west coast because
of an ailing youngster. Alice O'Donnell, book-
ers' stenographer at Eagle Lion, is in St. Agnes
Hospital for an appendectomy. The local Eagle
Lion branch is in first place in the J. Arthur
(Continued on Page 26)

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JOE HOENSTEIN has it!

26

SHOWMEN'S TRADE REVIEW, October 2, 1948

REGIONAL NEWSREEL

(Continued from Page 25)

Rank division of the Bill Heineman drive.
Marie Blank, Columbia cashier, resigned to say
"I do." Maury Schwartz has severed his rela-
tions with Principal Films.

Estelle Weiner, SRO secretary, will celebrate
another birthday soon. RKO Branch Manager
Charley Zagrans became a grandfather for the
third time. A second daughter, weighing seven
pounds, six ounces, was born to his daughter,
Mrs. Leonard Malnick.

The Princess returned to a foreign-film policy
this week with the Italian picture, "Angelina."

George Gomperts, former 20th Century-Fox
publicist, visited friends here while on a busi-
ness trip. George now conducts his own pub-
licity office in New York. Moe Koppleman,
NSS office manager, returned from Detroit
where he had been assisting in the office.
Columbia office manager Walt Donahue's son,
Walt, Jr., is a recent bridegroom. A former
paratrooper, he is attending Villanova College.
Nelson Wax, Boxoffice Attractions, attended the
Realart convention in New York.

Leon Behal, one of the Street's real old-timers,
who has been sick for some time, had a relapse,
but is resting comfortably at home again.
Monogram sales manager Sam Phalen is re-
cuperating after a recent illness. Al Horwits,
head of U-I's publicity department, had Jimmy
Stewart in town this week in conjunction with
"You Gottta Stay Happy." Mrs. Lester Kreiger,
wife of the Stanley-Warner executive, is back
home after a spell in the hospital.

ATLANTA

James Frew, recently transferred by Uni-
versal-International from Charlotte manager to
Atlanta manager, attended a party given in his
honor by former associates in Charlotte. Perry
Spencer, formerly with U-I in Atlanta, has been
appointed city manager of the Weis theatres in
Savannah, Ga., replacing Jack Van Lloyd who
is joining the Park-In Theatres at Camden, N. J.

Astor Pictures of Georgia President William
■ Richardson will release Astor's first Bill Eliott
film, "The Law Comes to Texas," in October
and one a month thereafter. Monogram Char-
lotte Sales Manager J. E. McElroy has re-
turned there following an Atlanta visit. Mrs.
Rose Lancaster of Astor has returned from
Buffalo, N. Y., where she was called by the
illness of her mother. Monogram of Georgia
President A. C. Bromberg and Manager Jimmy
Hobbs are off for Miami from whence Hobbs
proceeds to New Orleans. Florida State The-
atres President Frank Rogers has returned to
Jacksonville after a visit here. The city com-
mission of Graham, N. C, has approved the
showing of Sunday movies there. Tony Stone
of the Leon, Tallahassee, Fla., caught a big
fish in Lake Jackson and has a picture to prove
it.

Republic notes : Reba Adams is off to Florida
on vacation ; Sid Reams, former branch man-
ager here, is now special sales representative;
Branch Manager Davis left for a swing about
Alabama. Columbia notes : Charles Bishop is
leaving to re-enter Emory Hospital ; Fred Post
has joined the Army Air Force; George Har-
pent of the home office is an Atlanta visitor.

Gulistan Wilton Theatre Carpet
JOE HORNSTEIN has it!

RECOGNITION OF ACHIEVEMENT.
At the first convention of the company in
New York last week, Realart franchise hold-
ers paid their respects to the achievements of
Realart Executive Vice-president and Sales
Chief Budd Rogers for leadership, under
which the company placed 40 features and 8
westerns in distribution during its first year
of operation. Above, Sherman S. Krellberg,
right, presents a 16-mm. motion picture cam-
era to Rogers as memento of the franchise
holders' tribute.

John Jenkins of Astor Pictures, Dallas,
stopped off here en route to New York. Mrs.
A. C. Bromberg is back home after a stay in a
local hospital. Calvin Leeder and Sol Kravits
of the Warner Bros, home office visited the local
branch. Jimmy Cooper of Atlanta, formerly with
many film company offices here, was a visitor.

DALLAS

Oct. 7 has been set as the opening date of
the New Majestic, James O. Cherry, Inter-
state's city manager, announced. The theatre,
formerly the Majestic, has been completely re-
furbished and remodeled from lobby to stage.
The opening attraction will be the MGM pic-
ture, "A Southern Yankee."

The Leo, a Joy Houck theatre here formerly

New Theatres

Denver — Irving Gilman, a 500-car, $75,000 driye-in
at Boulder, Colo.

Des Moines — Ottumwa Theatre Company, a drive-in
at Ottumwa, la. ; has plans for another for that sector.
A Kansas City concern will also erect a $100,000
drive-in in Ottumwa. Pioneer Theatres President
Harold Field, a drive-in at Perry, la.

Indianapolis — Richard T. Lochry, a 1,100-seater here
to cost $200,000. Harry Whitefield, the 300-seat Union,
Uniontown, Ky. William and Ernest Younblood and
Orre A. Pearson, a drive-in west of Clinton, Ind.
Carl Noggle, a 500-car drive-in at Attica, Ind.

Victoria, B. C. — A 425-seat Quonset theatre in Vic-
toria's Oak Bay for independent operation. Cost,
$25,000.

Portland, Mich. — John Kortes and Sons, a 600-seater
here for January opening.

Lakeport, Calif. — Leo Reese, a 700-seater here.

Algoma, Wis. — Roger Reinert plans a 500-car drive-
in, the Cool City, on Highway 42, between Manitowoc
and Two Rivers. Cost $100,000.

Atlanta — J. T. Breet, a second movie at Sandersville,
Ga.

Minneapolis — Minnesota Entertainment Enterprises
plans a drive-in in the Greater Twin Cities area; work
has started on a drive-in in Brooklyn Center and an-
other at Inver Grove, Minneapolis suburbs. Peter J.
Karalis plans a 400-car drive-in at Minot, N. D. and
a 450-car one to cost $80,000 at Mankato, Minn.

Milwaukee — Marcus Theatre Management, a new
outdoor theatre in Menasha, Wis., on U. S. High-
way 41.

Denver— C. U. Yeager, a 975-seater to cost $250,000
at Golden, Colo.

St. Louis — Commonwealth Amusement Co., a 500-
car drive-in, Columbia, Mo., and a 500-car driv'e-in
near Sedalia, Mo. Maurice Schweitzer, a 500- to 1,000-
car drive-in, East Alton, 111. Edwards and Harris
Circuit, a 550-car drive-in, "Moonlight Movies,"
Farmington, Mo. Russell Baker, a 600-car drive-in,
Metropolis, 111.

operating as the Queen, announced a policy of
first-run features opening Wednesday, Sept. 22,
with "The Enchanted Valley."

The Varsity, an Interstate theatre located
near Southern Methodist University, is to insti-
tute a' policy of art films, it has been announced
by Interstate.

Norman Colquhon has been appointed Dallas
branch manager for Film Classics, replacing
Ralph Peckham, who resigned to enter business
for himself.

CHICAGO

Paramount Salqs Manager Charles Reagan
and Marty Lewis of its Hollywood studio were
visitors here this week, while Exchange Sales
Manager Sam Stoll is back from a Wisconsin
fishing trip, and Central Division Manager
James Donohue has returned from a swing
around his southern territory. Former Para-
mount District Manager Allen Usher is home
from a west coast vacation.

A son, Terry Leigh Heim, weighing lYi
pounds, was born to RKO Chicago Publicity
Chief Wally Heim and his wife at Augustana
Hospital. Virginia Theatre Owner John Parkis
is back from an extended trip to Athens,
Greece. Studio Theatre Owner Herb Ellisberg
has returned to his summer home, Miami Beach,
Fla.

Gran Theatres President L. F. Gran expects
to have the 1,200-seat Ellis, Beloit, Wis., ready
for winter opening. His new house for Geneva,
Wis., is being held up by construction costs.
The company will have an interest in a number
of drive-ins planned for the .Wisconsin area.

"K" Day, standing for the drive for funds for
the Sister Elizabeth Kenny Foundation, raised
$1,000 toward the care of children afflicted with
polio in the Foundation's 100-bed polio clinic.
Leonard Utecht, manager of the Essnessess
suburban Lake Theatre in Oak Park, was west
suburban chairman, Cook County urban chair-
man and assistant publicity director for the
Foundation. He emceed a program broadcast
over station WEDC, from midnight to 6 A.M.,
in which numerous film and radio players ap-
peared, urging listeners to give their financial
support to the drive.

Alger Theatres General Manager Frank
Stewart denies rumors that any of the firm's
theatres are for sale, and states the circuit plans
to build five 1,000-car drive-ins in Illinois to
be operated by Regla, Inc., of which E. E. Alger
is president and Stewart secretary. Russell N.
Hurt has rejoined the circuit as film buyer and
booker.

CLEVELAND

Films went into second place when the Cleve-
land Indians moved into first place with all
local interest centered on a possible pennant-
winning team. David Sandler, designer of the
Mobiltone in-car speaker with adjustable park-
ing light and heating equipment, has named J.
Stuart Cangney as sales and advertising man-
ager for Theatrecraft Manufacturing Company,
which makes the speaker. Tony Stern, co-partner
with Lou Ratener in Ohio Theatre Service
observed a birthday. Variety Club reopened

New Mirrophonic Sound
JOE HORNSTEIN has it!

SHOWMEN'S TRADE REVIEW, October 2, 1948

27

REGIONAL NEWSREEL

Oct. 2. It was closed all summer for redecorat-
ing.

Carole Raymond, daughter of the late Charles
Raymond, former Loew theatre district manager,
has joined the local Columbia front office staff.
Bernice Zalk, secretary to William N. Skirball,
president of the Skirball Brothers Circuit, has
set Oct. 31 as date of her marriage to Al
Golden. Blanche Knobloch Brent, former RKO
booker, is the mother of a son born a week ago.

Paul Staup, who with his brother E. L.
operates theatres in Delphos, O., has purchased
the nearby Starlite Drive-In, recently built by
Christopher Brothers. Jack O'Connell's Port
Theatre, Port Clinton, now being completely
remodeled, will open about Christmas, and the
New Grand at Paulding, replacing the burned
old Grand, will be ready the end of the year.
The former Lake will be called the Esquire
when it re-opens the end of October.

Ray Schmertz, 20th-Fox city salesman and
son of branch manager I. J. Schmertz is under
observation at St. Lukes Hospital and Sigmund
Vermes, pioneer theatre owner and brother of
Albert and Ted who now operate the Vermes
chain, is convalescing from an operation at
Huron Road Hospital.

ST. LOUIS

East St. Louis, 111., city commission has al-
lowed the return of bank nights at Frisina's
Esquire and Roxy and Publix Great States' Ma-
jestic which had used that box-office stimulant
prior to last Aug. 19. St. Louis License Collec-
tor Frank A. Brittin advocates repeal of the
city's five per cent tax on film theatres' gross
receipts.

Theatres opened: Henry Halloway's 1,000-car
drive-in, St. Louis County; Fred Wehrenberg's
1,000-car North Drive-in, St. Louis County; J.
W. Lyles' 500-car American drive-in, Benton,
Ky. ; W. E. Waring, Jr.'s 530-car Waring Auto
Theatre, Carbondale, 111, ; George Kerasotes'
1,000-car drive-in, Decatur, 111. ; Egyptian The-
atre's 600-car drive-in, Herrin, 111. ; John Mar-
low's 1,000-car drive-in, between Herrin and
Marion, 111.; N. J. Shelby's 225-car drive-in,
Kevil, Ky. ; Lake Edwards' 600-car drive-in,
Paducah, Ky., and Frank J. Glenn's 500-carrer,
Tamaroa, 111.

RCA Service Company celebrated its 20 years
in the St. Louis trade territory with a dinner
for its dealers and other guests at the Hotel
Jefferson, Sept. 27. Musical entertainments for
charity are exempt from the St. Louis five
per cent amusement tax, in an opinion by Asso-
ciate City Counselor Charles J. Dolan. Carnival
and traveling circuses cannot pitch their tents
in East St. Louis, 111., without first obtaining
permission of the majority of property owners
within a radius of 1,000 feet.

Teams from local film theatres will take part
in the Fire Brigade contest on Oct. 6 as part
of Fire Prevention Week. Jack Martin has
resigned as United Artists salesman and joined
Paramount in a similar post.

HARRISBURG

Local 98 IATSE, Stagehands, held their
annual picnic and summer meeting at Seidle
Park, along the Susquehanna. Ike Davis, Co-
lonial maintenance man, was one of the com-
mittee officials.

Albert Conrad, student assistant at the State,
is confined to the Keystone Hospital where he

Noise Not Illegal?

The anti-noise ordinance which banned
advertising loudspeakers from the streets
of Columbus, O., and which also forbade
stationary loudspeakers in front of the-
atres, has been declared unconstitutional
by Municipal Judge Wayne Fogle.
Safety Director C. C. Cole, who spon-
sored the ordinance, said he would con-
sult City Attorney Richard W. Gordon
in an effort to have the ordinance re-
written so that it would be constitutional.

underwent an appendectomy. Spike Todorov,
assistant manager, is keeping his fingers crossed
iest the old adage of "coming in threes" strikes
him. Gerry W ollaston, State manager recently
recovered from an attack of appendicitis, .was
also hospitalized at the Keystone.

New usherettes at the Colonial are Janet
Shell, Laura Cramer, and Jacqueline Fissell.
Of the 530 new taxes passed in Pennsylvania
since a State law authorizing them was passed
18 months ago, 127 were on amusements, the
State Chamber of Commerce office, this place,
reports.

Visitors last week were Lou Golding, Fabian
area manager, and Herman Nowitsky, Fabian
maintenance manager, the latter in to install
popcorn machine at the State.

Movies will be cancelled the week starting
Oct. 11 in the Hershey Community Theatre,
where "Showboat" will open for a week's stage
run, Manager Harry C. Chubb reports. Another
legit feature, "The Trial of Mary Dugan,"
scheduled for Oct. 16 at the Forum, was sud-
denly cancelled, Manager John Parker Samuels
reported.

BOSTON

The sum of $123,850.17 from the citizens of
Massachusetts was presented by Bill Sullivan,
publicity director of the Boston Braves, to the
Children's Cancer Research Foundation as the
feature of a presentation banquet sponsored by
the Variety Club of New England on Monday
night, Sept. 20, at the Hotel Statler.

The sum constituted the amount raised by
the "Jimmy Fund" days throughout the state
and by special events such as the New York
Yankees-Brooklyn Dodgers charity football
game at Braves Field. In accepting the check,
treasurer M. Murray Weiss of the Foundation
announced the fund now had reached over
$225,000. Many individual citations were also
awarded by the New England tent. Secretary
of Labor Maurice J. Tobin was made an hon-
orary member of the club. Special guests in-
cluded Audie Murphy of Texas, most deco-
rated American soldier of World War II, and
actor Lloyd Nolan, who will co-star in a
dramatization of the camp for juvenile delin-
quents sponsored by the Variety Club in Texas.

Frederick George Payne, newly elected Gov-
ernor of Maine, was an assistant to William
Gray of Maine and New Hampshire Theatres
and later an official with the Olympia circuit,
now M and P Theatres.

Joe Levine and Joe Wolf, Embassy, are now
leasing the Olympia, Cambridge, Mass. The
theatre was closed for an indefinite period to
permit of complete renovation.

PITTSBURGH

Mrs. Bernard Hendel, daughter of RKO
City Salesman Irving Frankel, gave birth to a

seven-pound son last week. Leo Wayne, with
local exchanges for nearly 20 years and who
recently resigned as Monogram head booker,
has joined Paramount in a similar capacity.
William Nesbitt has resigned as Eagle Lion
office manager with future plans unannounced.
Leo Isaacs has quit as Columbia salesman to
join Alexander Theatre Supply. William J.
O'Brien has left the Ascap office here to join his
brother, Dick, in operating the new radio sta-
tion WCNX in Middletown, Conn.

Variety Club Tent No. 1 has resumed its
Friday "family nights." The Harris Amuse-
ment Company, headed by John H. Harris, hon-
ored its employes of 20 years or more at a
dinner and presented to each a beautiful watch
in appreciation of their loyal service.

Condolences were extended to Dave Shanahan,
Nixon treasurer, on the sudden death of his
father, Ed Shanahan, one of the best-known
men in the industry here and a former Nixon
employe. The father of Harry McMahon, chief
projectionist at Warners' Kenyon, is dead.

STATEMENT OP THE OWNERSHIP. MANAGE-
MENT, CIRCULATION, ETC., REQUIRED BT THE

ACT OF CONGRESS OF AUGUST 24, 1912, AS
AMENDED BT THE ACTS OF MARCH 3, 1933
AND JULY 2, 1916.

Of SHOWMEN'S TRADE REVIEW, published weekly

at New York, New York, for October 1, 1948.
State of New York
County of New York

Before me, a Notary Public, in and for the State

and county aforesaid, personally appeared Beryl Maguire
ivho, having been duly sworn according to law, de-
poses and says that she is the Business Manager of the
Showmen's Trade Review and that the following is, to
the best of her knowledge and belief, a true state-
ment of the ownership, management (and if a daily,
weekly, semiweekly or triweekly newspaper, the circu-
lation), etc., of the aforesaid publication for the date
shown in the above caption, required by the Act of
August 24, 1912, as amended by the Acts of March 3,
1933, and July 2, 1946, (section 537, Postal Laws and
Regulations) printed on the reverse of this form, to wit:

1. That the names and addresses of the publisher,
editor, managing editor, and business managers are:
Publisher, Charles E. Lewis, 1501 Broadway, New

York 18, N. Y.
Editor, Charles E. Lewis, 1501 Broadway, New York
18, N. Y.

Managing Editor, Thomas C. Kennedy, 1501 Broadway,
New York 18, N. Y.

Business Manager, Beryl Maguire, 1501 Broadway,
New York 18, N. Y.

2. That the owner is : (If owned by a corporation.
Its name and address must be stated and also im-
mediately thereunder the names and addresses of
stockholders owning or holding one per cent or more
of total amount of stock. If not owned by a cor-
poration, the names and addresses 3f the individual
owners must be given. If owned by a firm, company,
or other unincorporated concern, its name and ad-
dress, as well as those of each individual member,
must be given.)

Showmen's Trade Review, Inc., 1501 Broadway, New

York 18. N. Y.
Charles E. Lewis, 1501 Broadway, New York 18, N. Y.
M. R. Winston, 101 Central Park West, New York 23,

N. Y.

3. That the known bondholders, mortgagees, and
other security holders owning or holding 1 per cent
or more of total amount of bonds, mortgages, or
other securities are: (If there are none, so state.)

None

4. That the two paragraphs next above, giving the
names of the owners, stockholders, and security
holders, if any, contain not only the list of stock-
holders and security holders as they appear upon the
books of the company but also, in cases where the
stockholder or security holder appears upon the books
of the company as trustee or in any other fiduciary
relation, the name of the person or corporation for
whom such trustee is acting, is given ; also that the
said two paragraphs contain statements embracing
affiant's full knowledge and belief as to the circum-
stances and conditions under which stockholders and
security holders who do not appear upon the books
of the company as trustees, hold stock and securities
in a capacity other than that of a bona fide owner;
and this affiant has no reason to believe that any
other person, association, or corporation has any in-
terest direct or indirect in the said stock, bonds, or
other securities than as so stated by him.

5. That the average number of copies of each issue
of this publication sold or distributed, through the
mails or otherwise, to paid subscribers during the
twelve months preceding the date shown above is 10.091.

BERYL MAGUIRE
Sworn to and subscribed before me this 8th day of
September, 1948.

KATE TABACHNICK
State of New York
Notary Public. Kings County

Kings Co. Clk's No. 277, Reg. No. 88-T-9
N. Y. Co. Clk's No. 267, Reg. No. 127-T-9
Commission Expires March 30, 1949.

28

SHOWMEN'S TRADE REVIEW, October 2, 1948

ywood Newsreel

West Coast Offices— 6777 Hollywood Blvd.. Hollywood 28, Calif.— Ann Lewis. Manager

PRODUCTION PARADE

By Ann Lewis

Abbott & Costello will make two pictures for
Universal-International during the corning sea-
son. The first will be "Abbott & Costello and
the Invisible Man" which Producer Michel
Krailfe is preparing at the present time. This
picture will mark the start of the comedians'
ninth year with U-I where they have made
twenty pictures.

Seven-year contract and top supporting role
in "Champion" were given Ruth Roman by
Stanley Kramer, president-producer of Screen
Plays, Inc. Role in the picture, in support of
Kirk Douglas, "who holds the star spot, is being
tailored by the producer and Director Mark
Robson, to make an immediate star out of Miss
Roman. Shooting starts the first week in
November.

* * *

MGM has just purchased "The Black Hand,"
an original story by Leo Townsend. Although
fictional in narrative, the story is based upon
factual material of the 'notorious Black Hand
reign whose terrorist underworld activities made
New York the scene of bombings, shootings and
kidnappings in the early '20s.

* * *

Warners announces that due to persistent
exhibitor demands they will re-make "Night
Nurse." One of the very successful dramas of
the early '30s, the original picture starred
Barbara Stanwyck, Ben Lyon, Joan Blondell,
with Clark Gable featured. Alex Gottlieb has
been assigned to produce the new version, the
screenplay of which is now in preparation.

* * *

Robert Young has been signed to co-star
with Ann Sheridan in "Carriage Entrance," the
first of the trio of films Polan Banks Produc-
tions will make for RKO release. Filming
should start early in January.

5f« jfc %

W. Lee Wilder, whose next picture for
United Artists will be "By Hook or Crook,"
is seeking permission from state authorities to
film the picture, virtually in its entirety, at
Tehachapi, where the basis of the story is laid.
Signed to independently produce four pictures
within the next two years for UA, Wilder plans
as his second the screen adaptation of Somerset
Maugham's "Sheppey."

"Gambling Lady," one of the most important
pictures on U-I's 1948-49 schedule, will have
Barbara Stanwyck in the title role. William
Goetz announced the signing of Miss Stanwyck
for the part of the woman whose hidden desire
for gambling brings tragedy into her life and
the lives of the two leading men in the story.

* * *

Three generations of O'Briens will be in
MGM's "The Secret Garden." They are young
Margaret, her Aunt Marissa and her four-
month-old cousin, Maggie. Producer Clarence
Brown wants to keep the clan together, so he
is using all of them. Also signed for the film
is Elsa Lanchester, who will have the role of
the Cockney maid. Director Fred M. Wilcox
will start the picture sometime in October.

mil

Vincent Sherman was given the directorial
assignment on Warners' filmization of the
Broadway success,, "The Hasty Heart." The
picture will be made at the ABC Studios in
Elstree, England. Sherman is scheduled to
leave as soon as he has completed "Somewhere
in the City," his current assignment.

* * *

Latest addition to the star setup in the Allied
Artists film "Bad Boy," is James Gleason. He
joins Lloyd Nolan, Jane Wyman and Audie
Murphy, who have already been cast by Pro-
ducer Paul Short. Gleason will play the part
of the assistant superintendent of the Variety
Clubs Boys School at Copperas Cove, Texas.

* * #

Frank Capra's first film for Paramount will
be "A Woman of Distinction," which he will
produce and direct under the Liberty Produc-
tions banner, with shooting scheduled to start
early in January. Based on an original story by
Ian Hunter and Hugo Butler, this is a modern
romantic comedy about a young woman dean
of an exclusive college, who had no time for
romance. No casting assignments have been
made as yet.

* * *

"Second Marriage" will be the next picture
to be placed before the cameras by Independent
Artists for RKO release. This is a romantic
comedy by Dudley Nichols who will also direct
and produce. Production is scheduled to start
within the next four weeks.

* * *

A November 1st starting date has been set
for "Forsyte Saga," the Greer Garson starrer
at MGM which will be directed by Compton
Bennett, with Leon Gordon producing.

* * *

Jane Russell will be starred in Fidelity Pic-
tures' "Montana Belle," which Producer Howard
Welch is making for Republic release. George
Brent will be co-starred under Allan Dwan's
direction. Picture is scheduled to roll the mid-
dle of October.

Studio Roundup

Good news came from the Hollywood front
when two dormant studios resumed production
this week. RKO Radio started "The Clay
Pigeon," with Herman Schlom producing. Bill
Williams and his wife, Barbara Hale, are
starred; and Richard Quine has a top role as
his first independent acting chore. Quine, who
decided to freelance after his MGM contract
expired last year, is stepping aside from his
recently acquired independent production efforts
long enough to resume his acting career.

Bringing to an end a two-month production
shutdown, Universal-International put a film
before the cameras Sept. 24 when producer-
director Maxwell Shane began "The Amboy
Dukes" in Brooklyn. Shane and crew are doing
exterior scenes on the famous borough's streets.
They return to Hollywood to begin filming
interiors on Oct. 11.

Monogram rolls another Charlie Chan,
"Charlie Chan in Mexico," Oct. 1, with Keye
Luke coming in as "Number One Son" in place
of Victor Sen Young, who had been doing the
role. The studio also kept busy with the start
of a new Johnny Mack Brown western, "Hidden
Danger," with Raymond Hatton and Max
Terhune.

On location near Gallup, N. M., cinema cow-
boy Rory Calhoun was knocked unconscious
last week by a rubber arrow shot by a studio
Indian during filming of "When a Man's a
Man" — Windsor Productions' outdoor drama for
Allied Artists. In the same scene, Guy Madison
fell too hard from his horse and got kicked on
the noggin by another horse.

Hollywood heard that 20th Century-Fox
rolled "I Was a Male War Bude" Sept. 21 in
Heidelberg, Germany, with Cary Grant and
Ann Sheridan on hand. Sol C. Siegel is pro-
ducing. This is the new Zanuck-announced
foreign program being carried out ; also shoot-
ing is "Prince of Foxes," now in its second
month in Rome. Siegel is also handling pro-
duction on this Tyrone Power starrer. "The
Beautiful Blonde from Bashful Bend," in Tech-

First Bird Picture Scores, So Murray Plans Sequels

Convinced of the possibilities of full-length features using only birds,
comedian Ken Murray is planning two sequels to his Academy Award
winner, "Bill and Coo." That film, Murray told SHOWMEN'S TRADE
REVIEW in an exclusive interview, cost $500,000; returns up to this
time indicate that it will make a profit in its 14,000 theatre bookings.

"I plan to use the birds in a Wild West idea called 'Fighting Feath-
ers' and also in a King Kong type of film," he explained. "We're trying
to conclude a tieup with the Lionel Train people whereby they'll build
a special railroad and trains, scaled down to size. The King Kong
thing will be in the jungle, with the birds getting lost on an island,
like Crusoe."

Murray, who won the first gold medal ever awarded by Parents
Magazine for a picture, said the sequels will be dubbed in all foreign
languages. "Bill and Coo" has done extremely well in foreign spots,
he pointed out, because the narration is dubbed in the native language,
and there are no problems of dialog.

Although "Bill and Coo" was also made in 16-mm. Kodachrome, this version must wait
three years, at the end of which time it will be sold all over the world to such places as
hospitals, service installations and very small towns. Murray also made a number of tieins,
such as ceramics, phonograph records and lamps — all using the bird motif. His latest is
a comic book on the picture. — JAY GOLDBERG.

Ken Murray

SHOWMEN'S TRADE REVIEW, October 2, 1948

29

PICTURES STARTED LAST WEEK

MONOGRAM. The Rainmaker — Principals:
Raymond Walburn, Walter Catlett, William
Tracy, Barbara Brown. Director, Jean Yar-
brough.

Hidden Danger — Principals: Johnny Mack
Brown, Raymond Hatton, Max Terhune, Chris-
tine Larson. Director, Ray Taylor.

Charlie Chan in Mexico — Principals: Roland
Winters, Mantan Moreland, Keye Luke. Di-
rector, William Beaudine.

RKO. The Clay Pigeon — Principals: Bill Wil-
liams, Barbara Hale. Director, Richard
Fleischer.

REPUBLIC. Renegades of Sonora — Principals:
Allan "Rocky" Lane, Eddy Waller, Roy Bar-
croft. Director, R. G. Springsteen.

20th CENTURY-FOX. Beautiful Blonde From
Bashful Bend (Technicolor) — Principals: Betty
Grable, Cesar Romero, Rudy Vallee, Olga San
Juan. Producer-Director, Preston Sturges.

I Was a Male War Bride (shooting in Germany)
— Principals: Cary Grant, Ann Sheridan. Di-
rector, Howard Hawks.

WARNER BROS. Colorado Territory — Princi-
pals: Joel McCrea, Virginia Mayo, Dorothy
Malone. Director, Raoul Walsh.

INDEPENDENT. Man on the Eiffel Tower
(shooting in Paris) — Principals: Charles Laugh-
ton, Franchot Tone, Burgess Meredith, Robert
Hutton. Director, Irving Allen.

LONDON OBSERVATIONS

Studios Overworking 'Names' to Neglect of Talent
Development; 'Hitch' Using Long-Take Technique

nicolor, began last week on the home lot, with
Preston Sturges producing and directing. Cast
includes Betty Grable, Cesar Romero, Rudy
Vallee, Sterling Holloway, Hugh Herbert, Olga
San Juan and El Brendel.

Ramon Novarro, who used to make the
women sigh with delight in silent days, re-
turned to the screen after a 10 years' absence
for the role of a Cuban leader in Columbia's
"Rough Sketch."

Warner Bros., currently the busiest studio in
filmland, gave the green light last week to still
another picture, "Colorado Territory." Joel
McCrea and Virginia Mayo star in the Anthony
Veiller production, now shooting in Colorado.
John Archer and Dorothy Malone have featured
roles. .

Samuel Bischoff's "Outpost in Morocco"
wound up its processing at the Goldwyn lot with
a roughcut edited down to 14,000 feet. The prob-
lem was to match location footage shot in
Morocco with stuff done here. Bischoff plans
for release by Christmas, and Michel Michelet
already has background music finished and
ready for scoring. United Artists will distribute.

Dick Foran .did a complete switch from his
usual screen personality when he won the role
of a two-fisted crooked sheriff in "El Paso,"
Pine-Thomas Cinecolor production for Para-
mount. The company is still on location on a
ranch 50 miles from Hollywood.

WB Boosts 4th Quarter
Production Schedule

A fourth-quarter production schedule which
will increase Warner Bros.' 1948 total 25 per
cent higher than in 1947 has been announced
by Executive Producer Jack L. Warner, who
has assigned eight producers to the preparation
of 26 stories for early filming.

Nine pictures expected to get under way be-
fore Jan. 1 include "Crashout," "Task Force,"
"Career Girls," "The Octopus and Miss Smith,"
"The Story of Seabiscuit," "The Bureau of
Missing Persons," "Storm Center," "Blowing
Wild" and "Return of the Frontiersmen."

Jock MacGregor

Mary Stuart Signed

Mary Stuart, formerly under contract to
Warner Bros., has been signed by Producer
Peter Scully for the feminine lead in Mono-
gram's "The Rainmaker."

By JOCK MacGREGOR

"Any resemblance to persons living or
dead is purely coincidental," or words to this
effect, are among the credit titles of most
pictures and judging by odd characteriza-
tions many British casting directors are all
too prone to take them
literally. There is grow-
ing criticism of the
strange types, the simi-
larity of artists and
lack of initiative in this
vital department.

Artists are either
worked to a standstill
or sadly neglected. The
efforts to find new tal-
ent are seemingly half-
hearted and do not build
for a healthy future.

Possibly the least at-
tractive feature is the habit of passing the
buck on to assistants. If the player is un-
suitable, he should be politely told so, not
sent around wasting the time of all save
casting directors. The old excuses of being
too tall or wanting a different color of hair
should be forgotten and a little enterprise
interpolated into this stagnant department.

To visit the MGM Elstree studios with its
modern equipment and see Alfred Hitchcock
directing Ingrid Bergman and Joseph Cotten
in "Under Capricorn" is to feel that one is
in Hollywood. This is the picture on which
he is experimenting with the long take. His
record is ten minutes and while I was there
he contented himself with a mere four-
minute shot. Using a special camera crane,
Hitch follows his artists, alternating long
and tracking shots with close-ups, and every
man on the unit plays a vital part.

This calls for a different technique in act-
ing and I noted that in the different takes
Miss Bergman varied her dialog and move-
ments. She tells me that it is a merging of
stage and normal screen acting. While the
long shots allow for spaciousness, the swoop-
ing camera calls requires the artist to con-
centrate on keeping in frame for close-ups
and to play down gestures. The artists have
greater opportunity to act, but must be all
the more aware of the mechanics of the job
than in normal shooting.

* * *

Re-capturing the full glory of such pre-
war occasions, the Daily Express Film Ball
was a magnificent function and attracted
many movie celebrities. (My happiest mem-
ory was provided by an actor who showed
considerable respect addressing me as "Sir."
After another champagne he asked whether
he might call me "John." Before I could
correct him, he became a trifle apologetic.
Along came his wife and he introduced me
as — "John Davis — Mr. Rank's right hand!"

The entire proceeds go to the Cinema
Trade Benevolent Fund, and President Regi-
nald Bromhead was in great form but told
me how sorry he was that, other than Anna
Neagle, stars rarely visit the veterans' home.
We started an immediate recruiting cam-
paign.

It is a pity that such a function is left to
a newspaper to organize and is not spon-

sored by the British Film Producers Associa-
tion which is becoming more and more a
protective rather than a progressive setup.

* * #

The top appointments in Circuits Manage-
ment Association which pools GB' with
Odeon go to G. F. R. Marshal, administra-
tor; R. Hamer, booking controller; E. Mc-
Quaid, junior clubs, and C. R. Young, pub-
licity. Bill Thornton will control all West
End Odeon and GB houses and the inde-
fatigable Jimmy Forsyth goes to South
Street to work with Sydney Wynne.

* * #

The current trend in exploitation towards
food stunts is appreciated. Recently Man-
ager John V. Sanders of the Odeon More-
combe sent sticks of candy with "Oliver
Twist" inscribed on it. Now from RKO
comes an apple with a sun-stenciled message
about Johnny Appleseed in "Melody Time."
I am glad to receive samples as there are
stories about a previous stunt to the effect
that it was a stunt in the fullest sense and
that the trade press was taken in.

In Wardour Street, our favorite informer,
from the ACT underground slunk furtively
up to tell us that Sydney Wynne may return
to find headaches in head-office publicity.
Currently JARO does not recognize ACT
in Imperial House and pressure is likely to
be applied with studio colleagues cooperating.

Over-balanced program. In the current
Odeon release bill the hero falls down a
cliff in "Perrin and Trail" and the heroine
in "The Spiritualist."

* * *

"The Affairs of Adelaide," the 20th-Fox
screen version of Margery Sharp's "Britan-
nia Mews," is being made with frozen assets
essentially for the U. S. market. British
critics will probably scream, but Director
Jean Negulesco is going all out to make it
acceptable to American audiences. Great care
is being taken over accents and dialog.

Pre-Campaign Drive in
Hollywood United Appeal

With a goal of $1,303,720 to be devoted to
the needs of 227 local and national charities,
Hollywood's fourth annual United Appeal has
been launched with a special advance gifts soli-
citation among upper-bracket income earners,
including members of the producer-executive,
actor, director, writer and artist manager
groups.

Decision to conduct the pre-campaign drive
was made at a luncheon held last week at the
Beverly Hills Hotel, with Joseph M. Schenck
as host, at which top studio executives and
representatives of the talent guilds pledged
active support to the industry's Permanent
Charities Committee, whose president is George
Marshall. Campaign chairman is Roy Brewer,
international representative of the IATSE.

Taylor in 'Conspirator'

Robert Taylor has been selected by MGM
to co-star opposite Elizabeth Taylor in "Con-
spirator." The picture will be made in England,
with Victor Saville directing. Arthur Hornblow
will produce.

30

SHOWMEN'S TRADE REVIEW, October 2, 1948

Box-Office Slants

The Weaker Sex

(Continued from Page 21)

family, from D-Day to the present.

Comment: A film about nice people doing
ordinary things, although a novelty, may not
sound very attractive; but "The Weaker
Sex" will hold audiences with its charm,
sentiment and quiet humor. Virtually this is
a pocket "Cavalcade" of the past four years,
but stock shots of the major events often
provide a jarring note since they are so well
known through constant usage, particularly
that*bf the D-Day landing. This is a woman's
picture which men will enjoy. Oddly enough,
it is fun watching Mrs. Dacre, the housewife,
struggling with ration books, food shortages,
the black market and other encumbrances
of everyday life in postwar England, and
most audiences will laugh and cry with her.
Ursula Jeans as Mrs. Dacre and Cecil
Parker as the ever faithful second husband
are delightful, while Thora Hird turns in a
neat cameo as the daily help. Roy Baker has
directed with competence, keeping things
moving at a good pace.

Jackson . . .

(Continued from Page 18)

presentation of dramatic stock on a weekly
change basis. Knowing that most big cities
have rather rigid regulations about exhibitions
under canvas, I was curious as to how he had
managed to get a location so close to the busi-
ness district and on such a prominent traffic
artery. Seems like this particular property —
a good sized one permitting plenty of parking
space — had been offered for taxes and the city
had failed to bid. Somehow or other this
placed the strip outside the city limits and not
subject to city ordinance. (Perhaps a similar
condition exists in your town that some alert
showman will capitalize on at the expense of
your box-office. )

Going further with my Q&A program con-
vinced me that the "urge to tread the boards"
is by no means dead among the old-timers and
that there are no end of newcomers willing and
anxious to swap their high and dramatic school
training and sacrifice their evenings for presenta-
tions and rehearsals in return for the practical
experience before audiences. It surprised me
and I know it will you when I say that salaries
— across the board with the exception of one
"name" lead — averaged $20 per week. All of
the performers were employed at other tasks
with local firms during the day and the theatre
money was "pick-up."

I made it a point to stay over for the first
night and got some interesting results. The tent
— seating 1,400 — was about half full despite the
threat of a severe storm. The predominance of
patrons were all of the old reliable "bread and
butter" category — that middle aged and elder
family group that always has formed the most
dependable movie theatre patronage. The older
folks, long familiar with tent show practices,
were bringing along their personal cushions and
the kids were making constant treks back to
the concession stand which was quickly drained
of soft drinks.

But the biggest surprise was in the attendance
of fellow workers from the establishments
where the actors did their daily toiling. From
the quips that were passed from stage to audi-
ence there must have been great numbers of

these and all intent upon seeing their fellow
worker receive a full share of the applause.
I asked my friend — part owner of the show —
whether these were ducat holders and he an-
swered : "Ducats h . That gang has tickets

reserved for weeks in advance and right now
we have the first five rows (approximately 150
seats) sold through Saturday night (five days
off)."

I said at the start that I was going to leave
the objective thinking entirely to you, but I
can't help commenting that these dramatics
have considerable appeal to the class of cus-
tomers we of the motion picture theatre need
so badly to bolster the box-office. An investiga-
tion in your neighborhood may develop a group
that can be influenced in giving a performance
one night each week. I'd like to further point
out the attendance that can be influenced by
the solicitation of theatre employes and urge the
briefing of entire house and service staffs on
the merit of coming films together with point-
ing out how imperative it is that they become
theatre boosters in the interest of their con-
tinued employment and advancement. Every
theatre has from four to several dozen swell
salesmen on its payroll. Why not spend the
time necessary to capitalize on their efforts ?
* * *

Offering possibilities along the above lines

COMIC BOOKS

COMIC BOOKS available from world's largest and
oldest theatre distributor. Best titles and latest issues
in stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

THE GREAT OUTDOORS MEANS GREAT
PROFITS — Complete sound projection outfits $1995.00
up ; New 500 Watt Western Electric Booster Amplifiers,
$650.00; New Dual in car speakers with junction box
and transformer, $19.95; new driveway entrance and
exit signs, illuminated, $18.75; Burial Cable, 7%c ft.;
Special 4 conductor neoprene cable, 6c ft. ; Super
Snaplite f 1.9 lenses increase light 25%, from $150.00;
40" Weatherproof reflex horns complete, $39.75. S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New York 19,
N. Y.

NEW EQUIPMENT

REGISTER YOUR NAME FOR NEWEST S.O.S.
CATALOG, ready soon — Box Office Bowl Heaters,
$2.95; Voltage Step-up Transformers, $69.50; Mis-
print Tickets, dozen rolls, $2.28; RCA 868 replace-
ment Photocells, $1.95; Replacement parts for Simplex
40% off; Simplex BB Movements $61.20; Splicers
$4.25; Pump extinguishers, $6.95; Carbon savers, 77c;
Jensen 12" PM speakers, $18.95; 1000 W. T-20
Mogpref. C-13D lamps, $3.95; 1500 W. $5.95; Film
cabinets $3.95 section; Soundfilm amplifiers including
record player $124.75. S.O.S. Cinema Supply Corp.,
602 W. 52nd St., New York 19, N. Y.

LOW OVERHEAD MEANS LOW PRICES!
Beaded soundscreens 49c foot; Superlite 44c; 14" wire
reels $1.75; Bell-Howell 35mm splicers $3.95; Exciter
lamps 39c; 15 ampere rectifier tubes $5.25. STAR
CINEMA SUPPLY COMPANY. 459 West 46th
Street, New York 19, N. Y.

STUDIO AND PRODUCTION EQUIPMENT

OUR FEATURE PRODUCTIONS THIS MONTH
— 1/12 H.P., 110 V. Synchronous Motors, new,
$57.50; Neumade Automatic Film Renovators, 35mm
$159.50; Combination 16/35mm, $194.50; 2000 W.
Fresnel Spotlights with yoke, $57.50; New Cine
Special Blimps, $295.00; B. Maurer Variable Density
Recording Outfit, $2275.00; Used Auricon Recording
outfit, $495.00; Neumade 35mm Filmracks, 76" high,
$39.50; Belhowell Automatic 16/35 hot splicer, $795.00;
Wall Single System Recording & Studio Camera,
magazines, lenses, amplifier, mike, power supply, etc.,
rebuilt, $3750.00; Western Electric Preview Magazines,
$395.00; Bodde Process Screens, $2.40 sq. ft.; 35mm
three-way Sound Moviola, rebuilt, $895.00. Send for
latest Catalog. S.O.S. Cinema Supply Corp., 602 W.
52nd St., New York 19, New York.

is an instance where a small theatre turns the
entire receipts of the house over to the employes
at specified intervals. It could be done on an
award basis with proceeds divided according
to the box-office results of each employe's away-
from-the-theatre efforts to encourage ticket
buyers. Even without the box-office tieup this
is a swell way of making employes conscious
of the importance to them of getting the greatest
possible attendance.

ADVANCE DATA

On Forthcoming Product

House Across the Street (WB) Principals: Wayne
Morris, Janis Paige, Bruce Bennett. Director, Richard
Bare. Murder-mystery in which a newspaper editor
hunts down a smooth racketeer through private de-
tective work.

Tulsa (EL) Technicolor. Principals: Susan Hay-
ward, Robert Preston, Pedro Armendariz. Director,
Stuart Heisler. Semi-documentary story of Tulsa,
Oklahoma, and how it became a boom town in the
early '20s, riding the crest of the golden tide of oil.
Prince of Foxes (20th-Fox) Principals: Tyrone Power,
Orson Welles, Wandra Hendrix. Director, Henry
King. A fictional episode in the life of the Italian
Rennaissance despot, Cesar Borgia.

The Barkleys of Broadway (MGM) Technicolor. Prin-
cipals : Fred Astaire, Ginger Rogers, Oscar Levant.
A musical comedy involving a famous dancing couple
who separate and then come back together to score
ever-greater success.

THEATRES FOR SALE

THROUGHOUT MIDWEST, SOUTHWEST.
LARGEST ASSORTMENT. Leak, 3422 Kinmore.
Dallas; 1109 Orchardlane, Des Moines, Iowa.

PACIFIC NORTHWEST THEATRES for sale.
Write for list. Theatre Exchange Co., 201 Fine Art*
Bldg., Portland 5, Oregon.

THEATRE GAMES

DIE CUT BINGO CARDS— $3.00 per 1.000. 1-7J
1-100. Screen Dial $20.00. S. Klous, c/o Showmen'*
Trade Review, 1501 Broadway, New York 18. N. T

FOR YOUR BINGO GAMES. Controlled or no
controlled, die cut, play right, priced right. Samples or
request. Premium Products, 354 W. 44th St., Ne*
York 18. N. Y.

THEATRE SEATING

VOTED VERY FINEST CHAIRS FOR THE
PRICE — Here's quality too — 288 Andrews fully up-
holstered back, box spring cushion, good as is $4.95 ;
350 American panel back, box spring cushion, rebuilt,
$5.25. Plenty others — get Chair Bulletin 15, S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New York
19, N. Y.

USED EQUIPMENT

LOWER OVERHEAD MEANS LOWER PRICES!
Simplex rear shutter double bearing spiral gear me-
chanisms, rebuilt like new, $279.50; Powers $114.50;
RCA rotary stabilizer soundheads, rebuilt, $395.00
pair; DeVry XD projectors, rebuilt and complete,
pair, $745.00; Pair Strong 50 ampere lamphouses
and rectifiers, excellent, $425.00. STAR CINEMA
SUPPLY COMPANY, 459 West 46th Street, New
York 19, N. Y.

TAKE A TRIP TO S.O.S.— Save your expenses
and see New York — Dual Simplex Acme Arc Sound
Projector outfit, complete, $1495.00; Two unit Gold-
seal ticket machines, rebuilt, $139.50; Simplex Rear
Shutter Mechanisms, excellent, $195.00; other Simplexes
from $69.50; Dual DeVry ESF 2000' with amplifier,
speaker $595.00; Holmes $667.50; DeVry Theatre
Projection outfits with low intensity lamps, $1995.00;
with 1 KW arcs $2495.00; arclamps, rectifiers and
generators at a sacrifice. Tell us what you want.
S.O.S. Cinema Supply Corp., 602 W. 52nd St.. New
York 19, N. V

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertion*
tor the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwise
•nstructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18, N. V

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S TRADE REVIEW

A

Title Company

Abbott & Costello Meet Frankenstein. U-I
Accused, The Pa^-
Act of Violence MGM

Adventures of Casanova EL

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Adventures of Silverado Col.

Affairs of a Rogue Col.

Air Hostess Col.

Albuquerque Para.

Alias A Gentleman MGM

All My Sons U-I

All's Well Ind.

An Act of Murder U-I

An Ideal Husband . ...20th-Fox

An Innocent Affair UA

An Old-Fashioned Girl EL

Angel in Exile Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

April Showers WB

Arch of Triumph UA

Are You With It? U-I

Arizona Ranger RKO

Arkansas Swing, The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger EL

Atlantis, The Lost Continent U-A

B

Babe Ruth Story, The Allied

Bad Sister .- U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th-Fox

Behind Locker* Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Beyond Glory Para.

B. F.'s Daughter MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack Horner MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bill and Coo Rep.

Black Bart . U-I

Black Eagle, Story of a Horse CoL

Blanche Fury EL

Blonde Ice FC

Blondie's Big Deal Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

Blood on the Moon RKO

Bodyguard RKO

Borrowed Trouble UA

Boston Blackie's Chinese Venture . . Col.

Boy With Green Hair, The RKO

Bribe, The MGM

Bride Goes Wild, The MGM

Broken Journey EL

Brothers, The U-I

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bush Christmas U-I

c >

Caged Fury Para.

Calendar, The EL

Call Northside 777 20th-Fox

Campus Honeymoon Rep.

Campus Sleuth .. Mono.

Canadian Pacific 20th-Fox

Canon City EL

Casbah U-I

Caught MGM

Challenge. The 20th-Fo~

Charlie Chan in Mexico Mono.

Checkered Coat. The 20th-Fo-

Chicken Every Sunday 20th-FoT

Clay Pigeon RKO

Cleopatra Arms WP

Code of Scotland Yard Rep.

Colorado Territory WB

Connecticut Yankee, A Para.

Corridor of Mirrors U-7

Counterfeiters. The 20th-For

Countess of Monte Cristo TM

Coroner Creek Col.

Cover-Up UA

Creeper. The 20th-Fo-

Crime Doctor's Diary Col.

Criss-Cross U-I

Crr of the City 20th-Fox

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Production or
Block Number. (SP in this column indicates Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Office
Slant: b. Asterisk following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, *C: Cinecolor, "M: Magnacolor,

*U: Trucolor, *V: Vitacolor. Audience Classification 1$
indicated by letters following titles: A — Aduit; F — Fam-
ily. Letters and combinations thereof in parenthesis in-
dicate type of story in accordance with following key:
(B) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wa) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS CURRENT Mins. Date Refer to

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 111... 9/6/48 b7/24/48

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/15/48 b5/l/48

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 b2/7/48

7 Panhandle (W)F R. Cameron-C. Downs 84... 2/22/48 b2/14/48

6 Smart Woman (D) A B. Aherne-C. Bennett-B. Sullivan 93... 4/30/48 b3/13/48

COMING

Last of the Badmen B. Sullivan-M. Reynolds-B. Crawford 11/15 a8/21/48

Strike It Rich R. Cameron-B. Granville-D. Castle a9/25/48

When a Man's a Man G. Madison-R. Calhoun-G. Storm

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling.

Deadline Sunset Carson-Pat Starling..

Fighting Mustang Sunset Carson-Pat Starling..

Look-Out Sister , ... Louis Jordan

Six-Shooter Sunset Carson-Pat Starling..

Sunset Carson Rides Again Sunset Carson-Pat Starling..

Sunset Carson Strikes Back Sunset Garson-Pat Starling.

64... 4/15/48
62... 3/1/48
67. . .9/15/48

COLUMBIA CURRENT

Adventures in Silverado (W)F W. Bishop-G. Henry-E. Buchanan 73..

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart 63..

Best Man Wins (C)F E. Buchanan- A. Lee-R. Shayne 73..

Black Arrow, The (D)F . ...L. Hayward-J. Blair-G. Maeready..... 76..

Black Eagle, Story of a Horse W. Bishop- V. Patton-G. Jones 76..

Blondie's Reward (C)F Singleton-Lake-Simms-Kent 68..

Coroner Creek *C (D) A R. Scott-M. Chapman-G. Maeready 90..

Fuller Brush Man, The (C)>... Red Skelton-Janet Blair 93..

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker 66..

Lady from Shanghai, The (My) A Rita Hayworth-Orson Welles 87..

Lost One, The (O)A Nelly Corradi-Gino Mattera 84..

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randell 98

Lulu Belle (D) D. Lamour-G. Montgomery-A. Dekker. 87..

Mating of Millie, The (C)F G. Ford-E. Keyes-R. Randall 85..

My Dog Rusty (D)F T. Donaldson-J. Litel-J. Lloyd 64..

Port Said (D) A Gloria Henry-William Bishop 68..

Relentless *T (D)F R. Young-M. Chapman-W. Parker 93..

Return of the Whistler (My)F M. Duane-L. Aubet-R. Lane 61..

Sign of the Ram, The (D) A S. Peters-A. Knox-P. Thaxter 84..

Singin' Spurs Hoosier Hot Shots-Patricia White 62.

Song of Idaho (M-C)F fauosier Hot Shots-Kirby Grant 67..

Strawberry Roan, The *C (W)F G. Autry-G. Henry- J. Holt 76

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76..

To the Ends of the Earth (D) A D. Powell-S. Hasso-Maylia 109..

Trapped By Boston Blackie (M) ..C. Morris-J. Vincent-R. Lane 78..

Triple Threat (D) F : R- Crane-G. Henry-J. Litel 70..

Untamed Breed, The *C S. Tufts-B. Britton-G. "G." Hayes

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91..

Woman from langiers, The (D) A A. Jergens-S. Dunne-M. Duane 66..

Wreck of the Hesperus (D)F Willard Parker-Edgar Buchanan 68..

.3/25/48 b5/8/48

.7/29/48

.5/6/48 b5/22/48

.Aug. '48 b7/3/48

.9/16/48 a7/3/48

.6/3/48 b8/21/48

.July '48 b6/5/48

.June '48 b3/8/48

.9/9/48 b8/14/48

.May '48 ....b4/17/48

b4/3/4t

..Oct. '48 . ...D8/21/48

..Aug. '48 b6/12/48

..Apr. '48 ....b3/13/48

..4/8/48 b6/12/4»

.4/15/48 D5/15/M

.2/20/48 bl/17/48

.3/18/48 b4/3/48

.Mar. '48 b2/7/48

..9/23/48

.3/30/48 b4/16/48

..Aug. '48 ....b4/24/48

.7/8/48 bT/10/48

.2/27/48 bl/24/48

.5/13/48 b6/19/«

.9/30/48 b9/18/48

.Oct. '48 a6/5/48

.Sept. '48 ....b9/4/48

.2/12/48 b3/«/«

.2/5/48 D5/29/48

COMING

Affairs of a Rogue (D) A Jean-Pierre Aumont-Joan Hopkins 111 b5/8/48

Air Hostess G. Henry-W. Wright-R. Ford

Big Sombrero The *C Gene Autry-Elena Verdugo a9/20/47

Blondie's Big' Deal P- Singteton-A. Lake-L. Simms

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms aV10/«

Blondie's Secret Singleton-Lake-Kent-Simms a7/3/48

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/«

Prime Doctor's Diarv Warner Baxter-Lois Maxwell

Dark Past The WDliam Holden-Lee J. Cobb a7/l«/48

Gallant Blade *C (D) Larry Parks-Marguerite Chapman a2/21/48

Her Wonderful Lie....!! Janis Carter-Marc Piatt

r SurZder Dear (M)F Gloria Jean-David Street 67... 10/7/48 b9/4/48

Tnnele Tim Johnny Weissmuller- Virginia Grey a9/18/48

TnnllP Tim's ' Adventure J- Weissmuller-E. Verdugo-M. Dell

Knock to Any^DoortUre: H. Bogart-J. Derek-S. Perry a9/18/48

ladies of theyChoruS: A. Jergens-R. Brooks-M. Monroe a7/3/48

t nw nf the Barbarv Coast R- Shayne-A. Jergens-S. Dunne

Lecher Gloves C MitcheU-J. Nigh-B. Edwards a6/12/48

Loaded Pistols Gene Autry-Barbara Britton a7/3/48

Lone Wolf and His Lady, The.... .....Ron Randell- June Vincent a9/ll/48

Lover™ The Cornel Wilde -Patricia Knight a9/25/48

Makp-Believe Ballroom Courtland-Dorsey-Laine-Starr

^££?C*£ST£»"~r (D) Glenn Ford-Ellen Drew-Wm. Hoiden 35/24/47

Manhattan Ansel G- Jean-R. Ford-A. Tyrrell a6/12/48

Manhattan Angel Ford.Evelyn Keyes a9/18/48

Racing Luck " Stanley Clements-Gloria Henry a7/17/48

Return of October,' The *T (C) Glenn Ford-Terry Moore

Ridin' the Old Pine Trail *C... Gene Autry- Jimmy "ovd. .. a7/31/48

Rnush Sketch Jennifer Jones- John Garfield

RustvL^ds the'way''(D)F T. Donaldson-S. Moffett-J. Litel 58. . .10/21/48 ....b7/31/48

Ruftv sTves a Life T. Donaldson-G. Henry-S. Dunne a7.10/48

Stlv French Lamour-Carter-Parker-Ameche a5/8/«

ImfkyyMounntan, Melody.'.'.:: ■ - .?py. Acu£-j3moky Mountain Boys.

Song of India

.Sabu-T. Bey-G. Russell a7/3L/48

Undercover Man G. Ford-N. Foch a7/31/48

Walking Hills. The R. Scott-E. Raines-W. Bishop a7/3/48

Westerns

Blazing Across the Pecos Charles Starrett-Smlley Burnette 55... 7/1/48

Challenge of the Range Charles Starrett-Smiley Burnette

Desert Vigilantes Charles Starrett-Smiley Burnette

El Dorado Pass Charles Starrett-Smiley Burnette 10/14/48

Phantom Valley Charles Starrett-Smiley Burnette 52. ..2/19/48

Quick On The Trigger Charles Starrett-Smiley Burnette

Trail to Laredo C. Starrett-S. Burnette-J. Bannon 54... 8/12/48

West of Sonora Charles Starrett-Smiley Burnette 55... 3/25/48

Whirlwind Raiders Charles Starrett-Smiley Burnette 54... 5/13/48

EAGLE LION

CURRENT

812 Adventures of Casanova (D)F DeCordova-Bremer-Bey-Sutton 83..

821 Assigned to Danger (My) G. Raymond-N. Nash-R. Bice 66..

Broken Journey (D) A P. Calvert-M. Grahame-F. L. Sullivan.. 89..

826 Canon City (Doc) A 6. Brady-J. Corey-W. Bissell 82..

824 Close-Up Alan Baxter- Virginia Gilmore 76..

820 Cobra Strikes. The (My)F S. Ryan-R. Fraser-L. Brooks 61..

817 Enchanted Valley, The *C (D)F A. Curtis-A. Gwynne-C. Grapewin 77..

904„Hollow Triumph (D)A Paul Henreid-Joan Bennett 83..

831 Lady at Midnight (My)F R. Denning-F. Rafferty-J. Searle.

815 Man from Texas (D)F J. Craig- J. Johnston-L. Bari

825 Mickey *C (OF L. Butler-B. Goodwin-I. Hervey.

. 59.
. 71.
. 87.

819 Noose Hangs High (C)F Abbott-Costello-Downs-Calleia 77.

830 Northwest Stampede *C (C)F J. Leslie-J. Craig-J. Oakie 79.

818 October Man, The (D) A J. Mills-J. Greenwood-E. Chapman 85.

813 Open Secret (D) A J. Ireland-J. Randolph-R. Bohnen 70.

822 Raw Deal (D)A D. O'Keefe-C. Trevor-M. Hunt 79.

816 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn 102.

829 Shed No Tears (D)A. W. Ford-J. Vincent-R. Scott 70.

827 Spiritualist. The (D) A T. Bey-L. Bari-C. O'Donnell 78.

823 Sword of the Avenger (D)A .....R. Del Gado-Sigrid Gurie 72.

814 Take My Life (D)F Greta Gynt-Hugh Williams 80.

.2/7/48 b2/28/48

.5/19/48 a4/17/48

.9/12/48 b4/24/48

.6/30/48 b6/26/48

.6/9/48

.4/24/48 b5/22/48

.3/27/48 b4/3/48

.8/30/48 D8/14/48

,.8/8/48 b7/31/48

..3/6/48 D4/3/48

..6/23/48 D6/19/48

..4/17/48 b4/10/48

..7/28/48 b7/3/48

..3/20/48 D9/6/47

..5/5/48 b7/17/48

..5/26/48 b5/22/48

..4/3/48 b4/3/48

..7/2/48 D7/24/48

..7/7/48 b8/7/48

..6/2/48 b5/15/48

..2/28/48 b5/17/47

73 b7/31/48

COMING

905 Adventures of Gallant Bess *C (D)F C. Mitchell-A. Long-F. Knight

An Old-Fashioned Girl G. Jean-J. Lydon-F. Rafferty

906 Behind Locked Doors (D) A L. Bremer-R. Carlson-D. Fowley 61 b9/ll/48

Big Cat. The *T L. McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D)A V. Hobson-S. Granger 95 b3/20/48

Calendar, The (C)A Greta Gynt-John McCallum 79 b6/5/48

He Walked by Night Scott Brady-Richard Basehart a7/10/48

903 In This Corner (D)F S. Brady-A. Shaw-J. Millican 6iy2 b9/4/48

It Always Rains on Sundays G. Withers- J. Warner 92 bll/29/47

Let's Live a Little Hedy Lamarr-Robert Cummings a6/5/48

Man Wanted Anabel Shaw -Robert Lowery ,

Million Dollar Weekend G. Raymond-O. Massen-F. Lederer

Mr. Perrin and Mr. Traill (D)A D. Farrar-M. Goring-G. Gynt 92 D8/28/48

902 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136 b9/18/48

828 Oliver Twist (D)F R. Newton-A. Guinness-K. Walsh 116 ..b7/3/48

Parole Turhan Bey-Michael O'Shea a8/21/48

Philo Vance's Peril W. Wright-L. Belasco-R. Ames bl/25/47

Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer 134 b7/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz

Reign of Terror r. Cummings-A. Dahl-R. Basehart

Strange Mrs. Crane, The M. Lord-P. Watkin-J. McGuire

Tulsa *T S. Hayward-R. Preston-P. Armendariz

Westerns

Gun Fighter Lash LaRue-Fuzzy St. John-M*ry Scott al2/18/47

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54... 4/10/48 b3/27/48

857 Prairie Outlaws F Dean-R. Ates-J. Holt 57... 5/12/48

858 Tioga Kid, The (W)F fc. Dean-R. Ates-J. Holt 54... 6/17/48 b3/20/48

854 Tornado Range (W-S)F Eddie Dean-Roscoe Ates-J. Holt 56... 2/21/48 2/21/48

855 Westward Trail, The (W)F E. Dean-R. Ates-P. Planchard 56... 3/13/48 b3/13/48

FILM CLASSICS

CURRENT

Appointment With Murder John Calvert-Catherine Craig

Blonde Ice (D)A Leslie Brooks-Robert Paige

Daughter of Ramona *C P. Reed-M. Vickers-D. Woods

Devil's Cargo (M) A J. Calvert-R. Hudson-R. Karris

File 649, State Dept. *C Lundigan-Bruce-Loo-Ahn

Inner Sanctum Mary Beth Hughes-Charles Russell.

Miraculous Journey *C (D)F R. Calhoun-A. Long-V. Grey

Money Madness H. Beaumont-F. Rafferty-H. Warde.

Sofia *C Gene Raymond-Sigrid Gurie

The A/gyle Secrets (My)F W. Gargan-M. Lord-R. Byrd

Unknown Island *C V. Grey-B. MacLane-P. Reed

Will It Happen Again? (Doc)A Adolph Hitler-Eva Braun

73. .

61.

May '48
. Apr. '48

.a8/28/48
.b5/22/48

. . .b3/20/48

62.
76.
73.
82.
63.

62.

.Oct. '48 .
. Sept. '48
.Apr. '48
. Sept. '48
. May '48
. 10/15/48
. May '48

.b8/14/48
. .b4/3/48
.b8/28/48
.b4/24/48

. .b5/22/48

METRO-COLDWYN- MAYER

CURRENT

818 Alias a Gentleman (C-D)A W. Beery-T. Drake-D. Patrick 76.

820 B. F.'s Daughter (D) A B. Stanwyck-Heflin-C. Coburn 108.

827 Big City (D)M M. O'Brien-R. Preston-D. Thomas 103.

819 Bride Goes Wild, The (C)F V. Johhson-J. Allyson-B. Jenkins 97.

829 Easter Parade *T(M)F J. Garland-F. Astaire-P. Lawford 103.

831 Date With Judy, A *T (C)F W. Beery-J. Powell-E. Taylor 113.

815 High Wall (D)A R. Taylor-A. Totter-H. Marshall 99.

826 Homecoming (D) A Gable-Turner-Baxter-Hodiak 113.

903 Julia Misbehaves (C)F G. Garson-W. Pidgeon-P. Lawford 99.

901 Luxury Liner *T (M)F G. Brent-F. Gifford-J. Powell 99.

No Minor Vices D. Andrews-L. Palmer-L. Jourdan 96

825 Pirate, The *T (M) A J. Garland-G. Kelly-W. Slezak 102.

830 Search, The (D)F Montgomery Clift-Aline MacMahon 105

Secret Land, The (Doc)F U. S. Navy 70.

902 Southern Yankee, A (C)F R. Skelton-B. Donlevy-A. DahL . . . . . . . '. 90.

824 State of the Union S. Tracy-K. Hepburn-V. Johnson . .124.

821 Summer Holiday *T (C)A Rooney-De Haven-Huston-Morgan 92.

816 Tenth Avenue Angel (D)F M. O'Brien-A. Lansbury-G. Murphy.. . 74.

817 Three Daring Daughters *T (M)F J. MacDonald-J. Iturbi-J. Powell 115.

.Mar. '48 b2/7/48

.Apr. '48 ....b2/21/48
.June '48 ....b3/27/48

.Mar. '48 b2/28/48

.July '48 ....b5/29/43

.July '48 b6/19/48

.Feb. '48 ...bl2/20/47

.May '48 b4/10/48

.Oct. '48 b8/14/48

.Sept. '48 ...b8/21/48

.Oct. '48 a7/31/48

.June '48 b4/3/48

.Aug. '48 ....b3/27/48

.Oct. '48 b8/28/48

.Sept. '48 b8/7/48

.Apr. '48 ....b3/27/48

.5/20/48 b3/13/48

.Feb. '48 bl/17/48

.Mar. '48 b2/14/48

SHOWMEN'S TRADE REVIEW

Title

Company

D

Dangerous Years 20th-Fo>

Daredevils of the Clouds Rep

Dark Past Col

Daughter of Darkness Para.

Daughter of the Jungle Rep.

Daughter of Ramona FC

Date With Judy, A MGM

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer UI

Decision of Christopher Blake WB

Deep Waters 20th- Foi

Design for Death RK©

Devil's Cargo FC

Disaster Para.

Docks of New Orleans Mono.

Double Life, A UI

Down to the Sea in Ships 20th-Fo»

Dream Girl Para.

Drums Along the Amazon Rep.

Dude Goes West, The Allied

Duel in the Sun Selznick

Dulcimer Street U-l

Dynamite Para

E

Easter Parade MGM

El Paso Para.

Embrace-able You WB

Emperor Waltz, The Para

Enchanted Valley EL

Enchantment RKO

End of the River UI

Escape 20th- Fox

Every Girl Should Be Married RKO

Eyes of Texas Rep

F

Fallen Idol, The 20th-Fox

False Paradise UA

Fame Is the Spur U-l

Family Honeymoon U-l

Fan, The 20th- Foa

Far Frontier Rep.

Feudin', Fussin' and A-Fightin". . . .U-l

Fighter Squadron WB

Fighting Back 20th-Fox

Fighting Father Dunne RKO

Fighting Mad Mono.

File 649, State Dept FC

Flamingo Road WB

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para.

For the Love of Mary U-I

Force of Evil MGM

Forever Amber 20th-Fox

Fort Apache RKO

Fountainhead, The WB

Four Faces West UA

French Leave Mono.

Fuller Brush Man Col

Fury at Furnace Creek 20th-Foi

G

Gallant Blade CoL

Gallant Hombre UA

Gallant Legion, The Rep.

Gay Amigo UA

Gay Intruders 20th-Foa

Gentleman From Nowhere CoL

Gentleman's Agreement 20th-Fox

Girl From Jones Beach WB

Girl From Manhattan, The UA

Give My Regards to Broadway. 20th-Foa

Golden Eye, The Mono.

Good News MGM

Good Sam RKO

Gooc1 Time Girl U-l

Great Gatsby, The .Para.

Green Grass of Wyoming 20th-Fox

Green Promise Ind.

Guns of Hate RKO

H

Half-Past Midnight 20th-Foi

Hamlet U-l

Happy Times WB

Harpoon SGP

Hatter's Castle Para.

Hazard Para.

He Walked by Night EL

Heart of Virginia Rep

Heiress, The Para.

Henry the Fifth UA

Her Wonderful Lie Col.

Here Comes Trouble UA

High Fury UA

High Tension Mono

High Wall MGM

Hills of Home MGM

Holiday Camp U-l

Hollow Triumph EL

Homecoming MGM

Homicide WB

Homicide for Three Rep.

House Across the Street WB

Hungry Hill U-l

Hunted, The Allied

I

I Became a Criminal WB

Idol of Paris WB

SHOWMEN'S TRADE REVIEW

Title Company

I, Jane Doe Rep.

Impact UA

In This Comer EL

Incident Mono.

Indian Agent RKO

Indian Scout UA

Inner Sanctum FC

Inside Story. The Rep.

Interference RKO

I Remember Mama RKO

Iron Curtain 20th-Fox

Iron Dukes Mono.

Isn't It Romantic ? Para.

I Surrender Dear Col.

It Always Rains on Sunday EL

I Was a Male War Bride 20th-Fox

t Wouldn't Be in Your Shoes Mono.

J

Jiggs and Maggie in Court Mono.

Jinx Money Mono.

Joan of Arc RKO

joe Palooka in Winner Take All. .Mono.

John Loves Mary WB

Johnny. Belinda WB

Judge Steps Out, The RKO

Julia Misbehaves MGM

iune Bride WB
ungle Goddess SGP
ungle Jim Col.

Jungle Jim's Adventure CoL

Jungle Patrol 20th-Fox

K

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door CoL

L

Ladies of the Chorus CoL

Lady at Midnight EL

Lady Surrenders, A UI

Laff-Time UA

Larceny U-I

Last of the B admen Allied

Last of the Wild Horses SGP

Law of the Barbary Coast CoL

Le Silence est D'Or RKO

Leather Gloves . . Col.

Let's Live a Little EL

Letter From an Unknown Woman . . U-l

Letter to Three Wives 20th- Fox

Let's Live Again 20th-Fox

Life With Father WB

Lightnin' in the Forest Rep.

Little Women MGM

Loaded Pistols CoL

Lone Wolf ft His Lady CoL

Long Denial, The RKO

Look for the Silver Lining WB

Look-Out Sister Astor

Love Happy UA

Lovers, The Col.

Loves of Carmen Col.

Luck of the Irish, The 20th- Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Macbeth Rep.

Madonna of the Desert Rep.

Mad Wednesday UA

Magic Bow U-I

Make-Believe Ballroom Col.

Man About the House.. 20th-Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The CoL

Man From Texas. EL

Manhattan Angel Col.

Man on the Eiffel Tower. . .Independent

Man Wanted EL

Mark of the Lash SGP

Mask for Lucretia, A Para.

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-I

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th-Fox

Miracle of the Bells RKO

Miracle in Harlem SG

Miraculous Journey FC

Miss Mink of 1949 20th-Fox

Miss Tatlock's Millions Para.

Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Reckless Para.

Mr. Soft Touch CoL

Money Madness FC

Montana WB

Moonrise Rep.

Mother Is a Freshman 20th-Fox

Mourning Becomes Electra RKO

Mozart Story, The SGP

Music Man Mono.

My Brother Jonathan Mono.

My Dear Secretary UA

My Dream Is Yours WB

My Own True Love Para.

Mystery in Mexico RKO

My Girl Tisa WB

COMING

Act of Violence V. Heflin-R. Ryan-J. Leigh a8/14/4«

Barkleys of Broadway *T F. Astaire-G.Rogers-O.Levant-B. Burke

Big Jack Horner Wallace Beery-Marjorie Main

Bribe, The ; R. Taylor- A. Gardner-C. Laughton a8/14/48

Caught ..J. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon- Johnson -Donlevy . . . . .a8/14/48

Force of Evil John Garfield-Thomas Gomez

Hills of Home *T Lassie-E. Gwenn-J. Leigh 97 all/15/47

Kissing Bandit, The *T F. Sinatra-K. Grayson a8/23/47

Little Women *T Allyson-O'Brien-Taylor-Lawford

828 On An Island With You *T (M)F E. WUliams-P. Lawford 107 ba/1/48

Piccadilly Incident (D) A Anna Neagle-Michael Wilding 88 D8/31/47

Sun in the Morning *T J. MacDonald-C. Jarman, Jr.-Lassie a8/14/48

Take Me Out to the Ball Game *T F. Sinatra-E. Williams-G. Kelly

Three Godfathers J- Wayne-P. Armendariz-H. Carey, Jr a8/14/48

Three Musketeers *T Turner-Kelly-Heflin-Allyson 125 a5/22/48

Words and Music *T J. Garland-M. Rooney-G. Kelly a8/14/48

MONOGRAM current

4708 Angels' Alley (D)F L. Gorcey-H. Hall-B. Benedict 67..

4713 Campus Sleuth (My)F F. Stewart-J. Preisser-B. Sherwood 57..

4712 Docks of New Orleans (My)F Roland Winters-Victor Sen Young 64..

4709 Fighting Mad (D)F L. Errol-J. Kirkwood-E. Knox 75..

4714 French Leave (C-D)F Jackie Cooper-Jackie Coo gar. 64..

4720 Golden Eye, The R. Winters-M. Moreland 69..

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox...* 70..

4717 Jinx Money (My)F Gorcey-HaU-Caldwell-McKay 68..

4802 Joe Palooka in Winner Take AH (D)F J. Kirkwood-E. Knox-W. Frawley 64..

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts 79..

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey.

My Brother Jonathan (D)A M. Denison-D. Gray

4707 Perilous Waters (D)A D. Castle-A. Long

4705 Rocky (D)F Roddy McDowall-"Rags"-E. Barrier.

4710 Rose of the Rio Grande Movita-John Carroll

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler

4715 Stage Struck (D)A Audrey Long-Kane Richmond

66.
.105.
. 64.
, 76.

60..
. 65.
, 82.
, 71.

.3/21/48

.4/18/48

■.4/4/48 .

.2/7/48 .

.4/25/48

.8/29/48 ,

.5/23/48

.6/27/48

.9/19/48

.8/8/48 .

.9/5/48 .

. Oct. '48

.2/14/48

.3/7/48 .

,3/14/48

.7/11/48

.7/25/48

.6/13/48

. .bl/31/48
.. .be/5/48
..b5/ 15/48
..b2/31/48
...b5/8/4B
. . .a8/7/48
...b5/8/48
..b5/22/48
..b8/28/48
..b6/19/48
..b7/24/48
..b3/13/48
.al2/13/4T
...o5/8/48

.b9/25/48
.b6/12/48
.b*/ 13/48

.10/31/48

.10/10/48
.Nov. '48

COMING

Big Fight, The J. Kirkwood-L. Errol-D. Bruce

Charlie Chan in Mexico R. Winters-M. Moreland-K. Luke

4803 Incident W. Douglas- J. Frazee-J. Compton

Iron Dukes L. Gorcey-H. Hall-G. Dell

Jiggs and Maggie in Court Joe Yule-Renie Riano

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy. . 80... 12/1/48 b9/ll/48

Rainmaker, The R. Walburn-W. Catlett-W. Tracy

4726 Smugglers' Cove L. Gorcey-H. Hall-G. Dell 66.

Temptation Harbour (D)A Robert Newton-Simone Simon 110.

Trouble Makers Gorcey-Hall-Dell-Parrish

Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54.

4762 Cowboy Cavalier J. Wakely-C, Taylor

4755 Crossed Trails Johnny Mack Brown-Raymond Hatton. 53.

4753 Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57.

4756 Frontier Agent Johnny Mack Brown-Raymond Hatton. 56.

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

4758 Gunning for Justice J. M. Brown-R. Hatton-E. Finley

Headin' for Trouble Jimmy Wakely-Cannonball Taylor

Hidden Danger J. M. Brown-R. Hatton-M. Terhune

4761 Oklahoma Blues J. Wakely-C. Taylor-V. Belmont 56.

4764 Outlaw Brand J. Wakely-C. Taylor

4765 Partners in the Sunset J. Wakely-Cannonball Taylor 53.

4766 Range Renegades J. Wakely-C. Taylor-C. Larson 54.

4767 Rangers Ride Wakely-Taylor-Belmont

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55.

4763 Silver Trails Wakely-Taylor-Larson 53.

4752 Triggerman Johnny Mack Brown-Raymond Hatton. 56.

.7/18/48

.7/4/48
.4/11/48
.8/15/48
.5/16/48

.a9/18/48
.a8/21/48

. .a6/5/48
.b3/29/48
.a7/10/48

.11/7/48

.3/28/48
. 10/24/48
.5/6/48 ..
.6/6/48 .
.9/26/48
. 10/3/48
.8/22/48 .
.6/20/48 .

PARAMOUNT current

4709 Albuquerque *C (WD)F R. Scott-B. Britton-G. Hayes 89..

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready. .., 82..

4713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan. . 95..

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61..

4711 Caged Fury (D)F Richard Denning-Sheila Ryan 61..

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85..

4720 Emperor Waltz, The »T (C)F Bing Crosby-Joan Fontaine 103..

4724 Foreign Affair, A (C)A J- Arthur-M. Dietrich-J. Lund 116..

4718 Hatter's Castle (D) A R- Newton-J. Mason-D. Kerr 105..

4716 Hazard (C)F P- Goddard-M. Carey-F. Clark 100..

4712 Mr. Reckless (D)F W. Eythe-B. Britton-W. Catlett 66..

4710 Saigon (D) A A. Ladd-V. Dake-D. Dick 94..

4714 Sainted Sisters, The (C-D)A V. Lake-J. Caulfield-B. Fitzgerald 89..

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71..

4723 So Evil My Love (D) A R- Milland-A. Todd-G. Fitzgerald 109..

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90..

4715 Speed to Spare (D)F R- Arlen-J. Rogers-R. Travis 57..

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146..

4719 Waterfront at Midnight (D) A W. Gargan-M. B. Hughes-R. Travis.... 63..

COMING

Accused The L- Young-R. Cummin gs-W. Corey a6/19/48

Connecticut Yankee, A *T (MC) B. Crosby-R. Fleming al/31/48

Daughter of D»-kness (D) A Anne Crawford-Maxwell Reed 91 b2/28/48

4806 Disaster R- Denning-T. Marshall-D. O'Flynn 60... 12/3/48 a6/19/48

Dynamite''.'.'.".'.'.'.'.' William Gargan-Leslie Brooks a6/12/48

El Paso *C ' "' Payne-Russell-Hayes-Hayden

Great Gatsby, The A. Ladd-B. Field-B. Sullivan a6/12/4»

Heiress The De Havilland-Richardson-Hopkins-Clif t a8 /21 /48

4802 Isn't It' Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87... 10/8/48 b8/21/48

Mask for Lucretia, A..., P- Goddard-J. Lund-M. Carey a9/25/48

4805 Miss Tatlock's Millions (C)A J- Lund-W. Hendrix-B. Fitzgerald 101. . .11/19/48 ....b9/ll/48

My Own True Love (D) Phyllis Calvert-M. Douglas a8/16/4T

4803 Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund 81 ... 10/22/48 ....b7/17/48

Now and Forever c- Rains-M. Carey-W. Hendrix a5/15/«

One Woman A- Ladd-D. Reed- J. Havoc a9/25/48

4807 Paleface The *T BoD Hope-Jane Russell 83... 11/2/48 a3/6/48

4804 Sealed Verdict (D) A R- Milland-F. Marly-B. Crawford 83... 11/5/48 b9/ll/48

Sorrowful Jones Bob Hope-Lucille Ball a7/10/48

.2/20/48 bl/24/4i

.9/3/48 b6/19/48

.4/9/48 bz/mm

.7/30/48

.3/5/48 ba/14/48

.7/23/48 bS/l/48

.7/2/48 bo/8/41

.8/20/48 b6/l»/48

.6/18/48 M/17/48

.5/28/48 b3/20/48

.3/26/48 bi/28/48

.3/12/48 ?b2/7/48

.4/30/48 b3/13/4«

.6/11/48 M/17/48

.8/6/48 b3/13/48

.9/24/48 b7/31/48

.5/14/48 b3/13/48

.4/2/48 b9/27/47

.6/25/48 b5/8/48

Special Agent W. Eythe-L. Elliott-C. Mathews a6/26/48

Strange Temptation R. Milland-T. Mitehell-A. Totter aT/M/«i

Streets of Laredo *T M. Carey-W. Holden-W. Bendix a9/25/48

Whispering Smith *T A. Ladd-R. Preston-B. Marshall a6/14/47

RKO RADIO

CURRENT

Trade
Shown

.May '48 D4/3/48

.Dec. '47 ...bl 1/23/46

.June '48 . ...b4/10/48

.Sept. '48 D2/7/48

.June '48
.Mar. '48
.Sept. '48
.June '48
.Mar. '48

.b5/15/48
..D3/13/48
. .07/31/48
. .D5/22/48
. .b3/13/48

.7/8/48 b5/22/48

.Mar. '48 b3/6/48

.9/3/48

.Sept. '48 ....b2/14/48

.July '48 b6/26/48

.July '48 b5/15/48

.May '48 b4/3/48

.Aug. '48 ....b7/24/48

814 Arizona Ranger, The (D)F T. Holt-J. Holt-N. Leslie 63.

951 Best Years of Our Lives F. March-M. Loy-D. Andrews 172.

815 Berlin Express (D)R . . . . .Oberon-Ryan-Korvin-Lukas 86.

907 Design for Death (Doc)F Japanese Cast 48.

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman 93.,

870 Fort Apache (D) A J. Wayne-H. Fonda-S. Temple 127.

962 Good Sam (C)F Gary Cooper-Ann Sheridan 114.

819 Guns of Hate (W)F Tim Holt-Nan Leslie 61.

868 I Remember Mama (C-D)F I. Dunne-B. Bel Geddes-O. Homolka. . .134.

991 Melody Time *T (M)F R- Rogers-D. Day-Andrews Sisters 75.

869 Miracle of the Bells (D) F. MacMurray-Valli-F. Sinatra 120.

904 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120.

903 Pearl, The (D)A P. Armendariz-M. E. Marques 78.

821 Race Street (D) A G. Raft-W. Bendix-M. Maxwell 79.

817 Return of the Badmen (W)A Randolph Scott-Anne Jeffreys 90.

813 Tarzan and the Mermaids (D)F Weissmuller-Joyce-Christian 67.

961 Velvet Touch, The (D) A Russell-Genn-Trevor-Greenstreet 97.

COMING

Baltimore Escapade R. Young-S. Temple- J. Agar a8/21/48

Blood on the Moon Mitchum-Bel Geddes-Preston-Brennan a6/12/48

905 Bodyguard (My) A f L. Tierney-P. Lane-P. Reed 62 b9/4/48

Boy With Green Hair *T O'Brien-Ryan-Hale-Stockwell a6/12/48

Brothers in the Saddle T. Holt-R. Martin-R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

Enchantment David Niven-Teresa Wright Nov. '48 a7/3/48

Every Girl Should Be Married G. Grant-F. Tone-D. Lynn a9/ll/48

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin -Martha Hyer

Indian Agent T. Holt-R. Martin-N. Leslie a7/5/47

Interference Mature-Ball-Scott-Tufts a9/l-l/48

Joan of Arc *T (D) I. Bergman-J. Ferrer-J. Emery al/3/48

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias a7/5/47

864 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien 89 blO/25/47

Long Denial, The M. O'Hara-M. Douglas-B. Williams a6/5/48

Mr. Joseph Young of Africa Johnson- Armstrong-Toomey-Moore

822 Mystery in Mexico (My)F W. Lundigan-J. White-R. Cortez 65 b6/26/48

901 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mltchum 92. . .Nov. '48 b8/7/48

Roughshod (D) R. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt-Richard Martin

Set-Up, The Robert Ryan

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113. . .Oct. '48 b8/28/48

Station West (D) A . D. Powell-A. Moorehead-J. Greer 92. ..Nov. '48 b9/4/48

Tarzan's Fountain of Youth L. Barker-B. Joyce-E. Ankers a8/21/48

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95... Nov. '48 b6/26/48

902 Variety Time (Vaudeville) F Kennedy-Errol-Carle 59 b8/7/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window, The B. Hale-B. Driscoll-A. Kennedy a5/15/48

REPUBLIC CURRENT

719 Angel in Exile Carroll-Mara-Gomez-Bedoya

728 Bill and Coo *U (N)F George Burton's Birds

703 Campus Honeymoon (MC)F Wilde Twins-R. Cr-ane-A. Mara

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke

732 Eyes of Texas *U (W)F R. Rogers-Trigger-L. Roberts

715 Gallant Legion, The (W)F W. Elliott-J. Schildkraut-A. Booth.

707 Heart of Virginia (D)F Janet Martin-Robert Lowery

710 I, Jane Doe (D)F R. Hussey-J. Carroll-V. Ralston.

90..

61. ,
61..
60..
60..
70..
88..
60.
85.

705 Inside Story, The (C-D)F M. Hunt-W. Lundigan-C. Winninger. . . 87.

709 King of the Gamblers (DA Janet Martin-William Wright 60.

706 Lightin' in the Forest (D)F L. Roberts-D. Barry-W. Douglas 58.

704 Madonna of the Desert (D)F L. Roberts-D. Castle-D. Barry 60.

714 Moonrise (D) A D. Clark-G. Russell-E. Barrymore 90.

733 Nighttime in Nevada *U R. Rogers-A. Mara-A. Devine 67.

708 Old Los Angeles (W) W. Elliott-J. Carroll-C. McLeod 88.

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61..

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60.

718 Sons of Adventure Russel Hayden-Lynne Roberts 60.

712 Train to Alcatraz (D)A D. Barry-J. Martin-W. Phipps 60.

731 Under California Stars *U (W)F R. Rogers-J. Frazee-A. Devine 70

COMING

Daughter of the Jungle L. Hall- J. Cardwell-S. Leonard

Drums Along the Amazon Brent-Ralston-Aherne-Bennett

Far Frontier, The *U R. Rogers-Trigger-G. Davis

Homicide for Three W. Douglas-A. Young-F. Withers

Macbeth (D) O. Welles-J. Nolan-R. McDowell

Plunderers, The *U R. Cameron-I. Massey

Red Pony, The *T (D) M. Loy-R. Mitchum-L. Calhem

Rose of the Yukon S. Brodie-M. Dell-W. Wright

Wake of the Red Witch Wayne-Russell-Young-Mara

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack 60.

654 California Firebrand *U (W)F Monte Hale-Adrian Booth 63.

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons 60.

758 Denver Kid, The A. Lane-E. Waller 60.

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller 60.

734 Grand Canyon Trail *U R. Rogers-A. Devine- J. Frazee

756 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller 60.

Missourians, The *T W. EDiott-A. Booth-A. Devine

Renegades of Sonora A. Lane-E. Waller-R. Barcroft

Son, of God's Country (W)F Monte Hale-Pamela Blake 6o!

Sundown in Santa Fe A. Lane-E. Waller

656 Timber Trail *U (W)F M. Hale-L. Roberts-J. Burke 67.

652 Under Colorado Skies *U Monte Hale-Adrian Booth 65.

.9/3/48 .
.3/28/48
.2/1/48 .
.8/30/48
.8/10/48
.7/15/48
7/25/48 .
.4/25/48
.5/25/48
.3/14/48
.5/10/48
.3/25/48
.2/23/48
. 10/1/48
.8/29/48
.4/25/48
.8/25/48
.5/31/48
.8/28/48
.6/28/48
..5/1/48 .

. .a7/17/48
.bl2/27/47
..bl/31/48
...b9/4/48
. .b7/31/48
. .b7/24/48
..b5/29/48
. ..b5/8/48
. .b5/15/48
. .b3/27/48
. ..b6/5/48
. .b4/24/18
..b3/13/48
. .b9/ll/48
..a7/10/48
..al/17/48
...b9/4/48
...b6/5/48

.b7/17/48
.b5/ 15/48

.11/1/48

. . a8/28/48
. .a9/25/48
..a7/17/48
. .a8/23/48
. .a7/24/48
. al0/25/47
. . a9/25/48
. . a9/25/48

.4/15/48 .
.4/1/48 ..
.5/13/48 .
.10/1/48
.9/15/48
. 10/15/48
.7/25/48

. .b5/8/48
. .b5/8/48
.b5/29/48

.b9/ll/48

.9/15/48 D9/25/48

.6/15/48
.12/15/47

..b7/10/48
.bl2/27/47

SCREEN GUILD PRODUCTIONS

Dead Man's Gold L. LaRue-F. St. John-P. Stewart 60... 9/10/48

Frontier Revenge Lash LaRue-Fuzzy St. John

4804 Harpoon J- BromBeld-A. Louis 81... 9/24/48 .............

4802 Jungle Goddess G. Reeves-W. McKay-Armida 61... 8/13/48 . a7/31/48

Last of the Wild Horses J- Ellison-J. Frazee-M. B Hughes 82. ..10/15

Mark of the Lash L. LaRue-A. St. John-P. Stewart 10/29/48 .

X-3 Miracle in Harlem (D)A S. Guyse-S. Fetchit-H. Offley 70. . .10/29/48 .'.7.1)8/21/48

SHOWMEN'S TRADE REVIEW

Title

Company

N

Naked City U-l

Nicholas Nickelby U.-I

Night Beat WB

Night Has a Thousand Eyes Para.

Night Unto Night WB

Night Wind 20th- Fox

Nighttime in Nevada Rep.

No Minor Vices MGM

Noose Hangs High EL

Northwest Stampede EL

Now and Forever Para.

0

October, Man, The EL

O'Flynn, The U-I

Oh Say Can You Sing Univ.

Old Los Angeles Rep.

Oliver Twist EL

Olympic Cavalcade UA

Olympic Games of 1948 EL

On an Island With You MGM

On Our Merry Way UA

One Last Fling WB

One Night With You Ul

One Sunday Afternoon WB

One Touch of Venus U-I

Open Secret ....EL

One Woman Pan.

Out of the Storm Rep.

Outpost in Morocco UA

P

Paleface Para.

Panhandle Allied

Parole E-L

Pearl, The RKO

Perilous Waters Mono.

Philo Vance's Peril EL

Piccadilly Incident MGM

Pirate, The MGM

Pitfall OA

Plunderers, The Rep.

Port Said Col

Portrait of Jennie SBO

Prairie, The 86

Prejudice Ind.

Prince of Foxes . . ? 20th-Fox

R

Race Street RKO

Rachel and the Stranger RKO

Racing Luck CoL

Rainmaker, The Mono.

Raw Deal EL

Red Canyon U-I

Red Pony, The Rep.

Red River UA

Red Shoes, The EL

Red Stallion in the Rockies EL

Reign of Terror EL

Relentless Col.

Return of the Badmen RKO

Return of October CoL

Return of Wildfire SGP

Ridin' the Old Pine Trail Col.

River Lady ^ .U-l

Road House 20th-Fox

Rocky Mono.

Rogues' Regiment U-I

Romance on the High Seas WB

Rope WB

Rose of the Rio Grande Mono.

Rose of the Yukon... Rep.

Rough Sketch CoL

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col.

Rusty Saves a Life Col.

Ruthless EL

s

S. O. S. Submarine SGP

Saigon Para.

Sainted Sisters Para.

Sand 20th-Fox

Saxon Charm, The U-I

Scudda Hoo, Scudda Hay 20th-Fox

Sealed Verdict Para.

Search, The MGM

Secret Beyond the Door, The U-l

Secret Land, The MGM

Secret Service Investigator Rep.

Set-Up, The RKO

Shaggy Para.

Shanghai Chest, The Mono.

Shed No Tears EL

Shep Comes Home SGP

Silent Conflict UA

Silver River WB

Singin' Spurs CoL

Sinister Journey UA

Sitting Pretty 20th- Fox

Sixteen Fathoms Deep Mono.

Slightly French , Col.

Smart Girls Don't Talk WB

Smart Woman Allied

Smucelers Cove Mono

Snake Pit, The 20th-Fox

Snowbound U-I

So Evil My Love Para.

Sofia FC

SHOWMEN'S TRADE REVIEW

Title Company

Somewhere in the City WB

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones Para.

So This Is New York UA

South of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

State of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Strange Temptation Para.

Street With No Name 20th-Fox

Streets of Laredo Para.

Strike It Rich A A

Summer Holiday MGM

Sword of the Avenger EL

T

Take Me Out to the Ball Game. . .MGM

Take My Life EL

Tap Roots U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th- Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets FC

They Live By Night RKO

Thirteen Lead Soldiers 20th-Fox

This Was a Woman 20th-Fox

Three Daring Daughters, The MGM

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life UA

To the Ends of the Earth Col.

To the Victor WB

Too Late for Tears UA

Trail of the Mounties SG

Train to Alcatraz Rep.

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th-Fox

Tucson 20th-Fox

Tulsa EL

Two Guys and a Gal WB

Two Guys from Texas WB

u

Unconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man CoL

Unfaithfully Yours 20th-Fox

Unknown Island FC

Untamed Breed, The CoL

Up in Central Park.. U-I

Urubu U

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle, The UA

Voice of the Turtle WB

w

Wake of the Red Witch Rep.

Walking Hills Col.

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me.20th-Fbx

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc* Robbin? UA

Will It Happen Again? FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The 20th-Fox

Winslow Boy, The 20th-Fox

Winter Meeting WB

Woman from Tangiers Col.

Woman in White WB

Woman's Vengeance UI

Words and Music MGM

Wreck of the Hesperus Col.

Y

Years Between U-I

YeUow Sky 20th-Fox

You Gotta Stay Happy U-I

You Were Meant for Me 20th-Fox

Younger Brothers, The WB

z

Zamba Ind.

94 b3/17/48

all/1/47

96.

.Mar. '48

. .bll/29/47

110.

.May '48

. . .b2/28/48

99.

. .Oct. '48

b9/ll/48

63.

.May '48

. . .b4/10/48

111.

.Feb. '48

. . .bl/24/48

68.

.Mar. '48

. . .b2/28/48

62.

. . July '48

. . .b8/14/48

74.

.June '48

b6/5/48

68.

. Sept. '48

b9/4/48

95.

. Oct. '48

. . b9/18/48

61.

.Feb. '48 .

. . bl2/20/47

85.

.July '48

b7/3/48

78.

. Sept. '48 .

. . .b5/29/48

68.

. . Aug. '48

. . . .b8/7/48

139.

.Sept. '48 .

. .bl0/16/47

88.

. May '48 .

. . . b4/10/48

68.

. Sept. '48 .

. . .b6/19/48

1 1 f!

"ft/T ^ *• * AO

. iviar. to

ui 1 ti e lAn
. .011/ 10/4/

89.

.June '48 .

...b5/22/48

89.

.June '48 .

...b4/24/48

69.

.Mar. '48

. . . .b3/6/48

87.

.May '48

. . . ,b5/8/48

68.

.Apr. '48

. , b3/6/48

99.

. .Sept. '48

. . . .b9/4/48

89.

.Apr. '48

...b3/20/48

102.

.July *48 .

...M2/6/47

68.

.Oct. '48

b9/25/48

91.

.July '48 .

...b6/26/48

95.

.Apr. '48

. . b3/6/48

84.

.Apr. '48 .

...b2/28/48

89.

. .Aug. '48

...b7/17/48

66.

.Apr. '48

b6/5/48

91..

.Feb. '48 .

...bl/24/48

111.

..Aug. "48

...b7/10/48

75.

.Aug. '48

...b6/19/48

4805 Mozart Story, The H. Holt-W. Markus 99... 10/8/48

Outlaw Country Lash LaRue-Fuzzy St. John -P. Stewart

4705 Prairie, The (D) L. Aubert-A. Baxter 76... 8/6/48 al2/27/47

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes.... 81... 8/13/48 b8/21/48

S. O. S. Submarine Italian Navy 10/17/48 a7/24/48

Shep Comes Home Robert Lowery-Lanny Rees 62... 12/3/48

Thunder in the Pines George Reeves-Ralph Byrd 62... 11/5/48

4708 Trail of the Mounties R. Hayden-Jennifer Holt 42... 2/21/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His DTeam House (C)F.C. Grant-M. Loy-M Douglas

COMING

Portrait of Jennie (D) J. Jones-J. Cotten-E. Barrymore

20TH-FOX CURRENT 1947-48

809 An Ideal Husband *T (C-D)A P. Goddard-M. Wilding-D. Wynyard..

820 Anna Karenina (D) A V. Leigh-R. Richardson-K. Moore

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn

817 Arthur Takes Over (C)F Lois Collier-Richard Crane

805 Call Northside 777 (D) A J. Stewart-R. Conte-L. J. Cobb

807 Challenge, The (D)F T. Conway-J. Vincent-R. Stapley

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield

819 Counterfeiters, The (My) A John Sutton-Doris Merrick

839 Creeper, The (My) A E. Cianelli-O. Stevens-J. Vincent

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark

804 Dangerous Years (D)F William Halop-Ann E. Todd

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero

822 Escape (D) A Rex Harrison-Peggy Cummins

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde

815 Fury at Furnace Creek (W) V. Mature-C. Gray

840 Gay Intruders, The (C)A John Emery-Tamara Geva

806 Gentleman's Agreement (D)F G. Peck-D. McGuire-J. Garfield

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild

818 Green Grass of Wyoming *T (D)F P. Cummins-C. Coburn-R. Arthur

808 Half Past Midnight (D)F .K. Taylor-P. Knudsen-J. Sawyer

816 Iron Curtain, The (D)A D. Andrews-G. Tierney-J. Havoc

813 Let's Live Again (D)F J. Emery- J. Millican-T. Holmes

837 Luck of fhe Irish, The (C)F T. Power-A. Baxter-C. Kellaway

812 Meet Me at Dawn (C)A W. Eythe-S. Holloway-B. Campbell...

824 Mine Own Executioner (D)A B. Meredith-K. Moore-D. Gray

843 Night Wind (D)F Flame-Charles Russell

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan. .

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb

836 That Lady in Ermine *T (M) A B. Grable-D. Fairbanks, Jr

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer

802 You Were Meant for Me (MC-D)F J. Crain-D. Dailey-O. Levant

826 Walls of Jericho, The (D)A Wilde-Darnell-Baxter-Douglas

829 Winner's Circle, The (Doc)F Johnny Longden-Morgan Farley

COMING

846 Belle Starr's Daughter G. Montgomery-R. Cameron-R. Roman

Beautiful Blonde From Bashful Bend *T. . . . Grable-Romero-Vallee-San Juan

847 Bungalow 13 Tom Conway-Margaret Hamilton

Canadian Pacific *C R. Scott-N. Olson- V. Jory

Chicken Every Sunday D. Dailey-A. Young-C. Holm

Down to the Sea in Ships R- Widmark-C. Kellaway-D. Stockwell

Fallen Idol, The (D)A M. Morgan-R. Richardson-B. Henrey. .

Fan, The Crain-Sanders-Carroll-Greene

I Was a Male War Bride Cary Grant -Ann Sheridan

848 Jungle Patrol (D) A K. Miller-A. Franz-R. Ford

Letter to Three Wives Darnell-Crane-Lynn-Sothern

Man About the House, A M. Johnson-D. Gray-K. Moore

Miss Mink of 1949 Jimmy Lydon-Lois Collier-Richard Lane

Mother Is a Freshman *T(C) L. Young-V. Johnson-R. Valleee

Prince of Foxes T. Power-O. Welles-W. Hendrix

844 Road House (D) A Lupino-Wilde-Holm-Widmark

Sand *T M- Stevens-C. Gray-C. Grapewin

Snake Pit, The (D) O. deHavilland-L. Genn-M. Stevens. —

That Wonderful Urge T. Power-G. Tierney-R. Gardiner

This Was a Woman (D) A Sonia Dresdel-Barbara White

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts

Tucson J- Lydon-P. Edwards-C. Russell

850 Unfaithfully Yours R- Harrison-L. Darnell-R. Vallee

845 When My Baby Smiles at Me *T Grable-Dailey-Oakie-Havoc

While I Live (D) A T. Walls-C. Evans-C. Raye

Winslow Boy, The (D)F R- Donat-Sir C. Hardwicke-B. Radford

849 Yellow Sky *T G. Peck-A. Baxter-R. Widmark

UNITED ARTISTS current

Arch of Triumph (D)A Sp I. Bergman-C. Boyer-C. Laughton 120... Mar. '48 b2/21/48

Four Faces West (D)F J- McCrea-F. Dee-C. Bickford 90... 5/15/48 b5/15/48

Henry the Fifth (D)F *T L. Olivier-R. Asherson 134 b4/27/46

Here Comes Trouble »C (C)F B. Tracey-J. Sawyer-E. Parnell 50... 4/9/48 b4/17/48

Laff-Time W. Tracy-P. Morgan-E. Janssen 110... 4/9/48

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65... Apr. '48 ....bl/24/48

Olympic Cavalcade Olympic Stars July '48

On Our Merry Way B. Meredith-P. Goddard-F. MacMurry. .107. . .Feb. '48 b2/7/48

Pitfall (D) A D- Powell-L. Scott-J. Wyatt 80... 8/19/48 b8/7/48

Red River (D)F J- Wayne-M. Clift-W. Brennan 125

Silent Conflict (W)F.!.. W. Boyd-A. Clyde-R. Brooks 61

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80

Texas Brooklyn, and Heaven (C)A G. Madison-D. Lynn-J. Dunn 76

Time 'of Your Life (D) A J- Cagney-Wm. Bendix-J. Cagney 109

Urubu (D)F Native Cast 66

Vicious Circle (D) A Conrad Nagel 77

Who Killed 'Doc' Robbin? *C (C)F V. Grey-D. Castle-G. Zucco 51

COMING

Angry God, The Alicia Parla-Casimiro Ortega

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers... 90 b9/4/48

Atlantis, The Lost Continent Maria Montez-Jean Pierre-Aumont

Borrowed Trouble William Boyd- Andy Clyde

Cover-Up w- Bendix-D. O'Keefe-B. Britton a8/21/48

Dead Don't Dream, The (W) W. Boyd-A. Clyde

False Paradise Wm- Boyd- Andy Clyde

Gallant Hombre Duncan Renaldo-Leo Carillo

Gay Amigo, The D- Renaldo-L. Carrillo-Armida a8/28/48

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Laughton 81 b9/18/48

High Fury Madeleine Carroll-Ian Hunter 71 ... 11/19/48

Impact . '. Donlevy-Raines-Walker-Coburn

Indian Scout'.'.' George Montgomery-Ellen Drew a8/21/48

Love Happy Marx Bros.-Massey-Vera Ellen-Hutton

65.

92.'

72.
94.'

95.

. 63.
"l05.

85.
.117.

.a8/28/48

.a7/17/48

.b8/28/48
.a7/24/48

.b9/25/48
.a7/17/48
.b6/28/47

.a9/25/48

.b9/25/48
.a7/17/48
al0/ll/47
.a6/19/48
.al/24/48
.a6/19/48
.a7/17/48
. a5/29/48
.a5/29/48
blO/18/47
.b9/ll/48
.a7/17/48

8/26/48 b7/17/48

Apr. '48 ....b4/17/48
May '48 ....b5/15/48

8/11/48 b7/17/48

5/27/48 b5/29/48

8/16/48 b8/21/48

7/24/48 b5/29/48

Apr. '48 b5/8/48

Lucky Stiff D. Lamour-B. Donlevy-C. Trevor

Mad Wednesday (D)F H. Lloyd-R. Washburn-J Coiuin 89

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95 b9/ll/48

Outpost in Morocco George Raft-Akim Tamlroff

Sinister Journey Wm. Boyd-Andy Clyde. .. .. liiniYu

Strange Gamble (W) W. Boyd-A. Clyde-R Brooks al2/13/47

Too Late for Tears Scott-DeFore-MiUer-Corey ZnWim

Vendetta (D) Hillary Brooke-Faith Domergue a5/10/47

UNIVERSAL-INTERNATIONAL CURRENT

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83... July '48 . . . b7/3/48

657 All Mv Sons (D) A Edward G. Robinson-Burt Lancaster... 94... May 48 ....b2/21/48

A7e You w"!h It ('mVf::: D. O'Connor-O. San Juan-M. Stewart.. 90---May;48 . . . .b3/13/48

663 Bad Sister M. Lockwood-I. Hunter 91... July '48 M2/6/47

653 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn 8C...Apr.;48 ... .£.1/31/48

655 Casbah (D)A . .Y. DeCarlo-T. Martin-P. Loire 94... Apr. '48 D3/6/48

658 Dear Murderer '(D) A. '. '. '. .' '. '. .' '. '. '. '. '. '. .' E. Portman-G. Gynt-D Price 94. . .May '48 b6/7/48

650 Double Life, A (D) A R. Colman-S. Hasso-E. O'Brien 104... Mar 48 •■■•*Wf

End of the River, The (D) A Sabu-Bibi Ferreira 80.. .June 48 ...bll/29/47

665 Feudin'. Fussin' and A-Fifihtin' D. O'Connor-M. Main-P Kilbride 78 . July 18 . . •••••••••

672 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90y2.„Sept 48 ••^8/28/48

679 Holidav Camp M. Lockwood-P. Roc-D. Price 96... Mar. 48 ....b8/23/47

S 2SS **r."J".^r*.^...."j. Payne-J. Caulfield-D. Duryea fn-^Z

659 Letter from an Unknown Woman (D) A Joan Fontaine-Louis Jour dan 90... June 48 ....04/10/48

656 Man-Eater of Kumaon (D)F Sabu-W. Corey-J. Page 80... July 48 ... .b6/ 19/48

667 Mr. Peabody and the Mermaid (C)A W. PoweU-A. Blyth-I. Hervey 89... Aug. 48 ....b7/10/48

651 Naked City, The (D) A B. Fitzgerald-H. Duff-D. Hart 96... Mar. 48 ....bl/24/48

670 One Touch of Venus (C)A R. Walker-A. Gardner-D. Haymes 81... Aug. 48 ....b8/21/48

661 River Lady *T (D) A Y- DeCarlo-D. Duryea 78... June 48 b5/8/48

671 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88. . .Sept. '48 D9/4/48

627 Secret Beyond the Door (D) A J. Bennett-M. Redgrave-A. Revere..... 98 V2. Feb. '48 bl/10/48

668 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109. . .Aug. '48 ....b6/26/48

662 Up in Central Park (C)F D. Durbin-D. Haymes-V. Price 87... June '48 b5/29/48

634 Woman's Vengeance, A (D) A Charles Boyer-Ann Blyth 96... Feb. '48 ...bl2/20/47

COMING ,_„,„„,„„

673 An Act of Murder (D) A F. March-E. O'Brien-F. Eldridge 91 b8/28/48

677 Brothers, The (D) A Patricia Roc-Will Fyffe 98 ^'HiV,

635 Bush Christmas (D)F C. Rafferty-J. Fernside 76... Dec. 48 ...bll/29/47

Corridor of Mirrors (D) A E. Portman-E. Romney 105 b2/2V4&

Countess of Monte Cristo S. Henie-O. San Juan-F. Trenkler a6/l9/48

Criss Cross B. Lancaster-Y. De Carlo-D. Duryea a9/18/48

Dulcimer Street (D) A R. Attenborough-A. Sim-F. Compton...ll2 b8/7/48

Fame Is the Spur (D) A M. Redgrave-R. Johns 112 blO/i/il

Family Honeymoon C. Colbert-F. MacMurray a8/14/48

Good Time Girl (D) A Jean Kent-Dennis Price 92 b5/28/48

Hamlet (D)F Laurence Olivier-Jean Simmons 150 b5/15/48

Hungry Hill (D) A Margaret Lockwood-Dennis Price 109 bl/18/47

Kiss the Blood Off My Hands J. Fontaine-B. Lancaster-R. Newton a6/19/48

Lady Surrenders, A (D)A Margaret Lockwood-Stewart Granger.. 113 blO/12/48

Magic Bow, The (D-M)F Stewart Granger-Phyllis Calvert 106 b9/28/48

Mexican Hayride Abbott & Costello 7/17/47

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105 b3/22/47

O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Oh Say Can You Sing Sheila Ryan-Fred Brady a5/25/46

One Night With You (C)F Nino Martini-Patricia Roc 92 b5/l/48

Red Canyon A. Blyth-H. Duff-G. Brent a8/14/48

Rogues' Regiment D. Powell-M. Toren-V. Price a6/26/48

Snowbound R. Newton-D. Price 86

Years Between, The (D)A M. Redgrave-V. Hobson-F. Robson 87 b9/13/47

You Gotta Stay Happy J. Fontaine- J. Stewart-E. Albert a8/7/48

WARNER BROS. current

719 April Showers (C)F J. Carson-A. Sothern-R. Alda 95... 3/27/48 b3/13/48

717 Big Punch, The (D) A W. Morris-L. Maxwell-G. MacRae 80... 6/26/48 b5/29/48

733 Embraceable You (D) A D. Clark-G. Brooks-S. Z. Sakall 88... 8/21/48 b7/31/48

717 I Became a Criminal (D) A Sally Gray-Trevor Howard 78... 3/6/48 b7/12/47

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall.... 101... 7/31/48 b7/10/«

702 Life With Father (C)F W Powell-I Dunne-E Taylor 118. . .8/14/48 b8/16/47

715 My Girl Tisa (C-D)F L. Palmer-S. Wanamaker-A. Tamiron.. 95... 2/7/48 bl/24/48.

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore 99... 7/3/48 b6/12/48

802 Rope *T (D) A J. Stewart-J. Dall-F. Granger 80... 9/25/48 b8/28/48

725 Silver River (W)A Errol Flynn-Ann Sheridan 107. . .5/29/48 b5/8/48

720 To the Victor (D) A D. Morgan-V. Lindfors-V. Francen 101. . .4/10/48 M/3/48

801 Two Guys From Texas *T (C)F J. Carson-D. Morgan-D. Malone 86... 9/4/48 b8/7/48

71S Voice of the Turtle (C)A R. Reagan-E. Parker-E. Arden 103. . .2/21/48 D12/27/47

726 Wallflower (C)F J. Reynolds-R. Hutton-J. Paige. . . 77... 6/12/48 b5/22/48

721 Winter Meeting (D) A B.Davis-J.Davis-J.Paige 100. . .4/24/48 b4/10/48

724 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet 109. . .5/15/48 b4/24/48

COMING

Adventures of Don Juan *T (H-R) Errol Flynn-Viveca Lindfors ..a2/7/48

Cleopatra Arms David Niven-Jane Wyman a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone

Decision of Christopher Blake, The (D) A. Smith-R. Douglas al0/ll/47

Fighter Squadron »T Edmond O'Brien-Robert Stack a7/24/48

Flamingo Road J. Crawford-G. George-G. Michael

Flaxy Martin Z. Scott -V. Mayo-D. Kennedy a7/3/48f

Fountainhead, The G. Cooper-P. Neal-R. Massey a8/28/48

Girl from Jones Beach, The V. Mayo-R. Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street J. Paige-B. Bennett-J. Holden ..

Idol of Paris (D)A Michael Rennie-Beryl Baxter 105 b2/28/48

John Loves Mary Reagan-Carson-Neal-Morris a5/l/48

804 Johnny Belinda (D)A J. Wyman-L. Ayres-C. Bickford 104. . .10/23/48 b9/18/48

June Bride B.Davis-R.Montgomery-B.Lyon 97.. 11/13/48 a7/10/48

Kiss in the Dark Jane Wyman-David Niven

Look for the Silver Lining *T J. Haver-R. Bolger-G. MacRae a7/3/48

Montana *T Errol Flynn-Alexis Smith ...

My Dream Is Yours "T Carson-Day-Bowman-Arden a6/26/48

Night Beat W. Douglas-A. Hale-R. Alda a8/28/48

Night Unto Night (D) Ronald Reagan-Viveca Lindfors a5/10/47

One Last Fling A. Smith-Z. Scott-J. Backus a5/22/48

One Sunday Afternoon *T Dennis Morgan-Janis Paige a5/22/48

803 Smart Girls Don't Talk (D) A V. Mayo-B. Bennett-R. Hutton 81... 10/9/48 b9/18/48

Somewhere in the City V. Lindfors-E. O'Brien-V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott a7/24/48

Two Guys and a Gal *T D Morgan-J. Carson-D. Day

Under Capricorn *T Ingrid Bergman-J. Cotten-M. Wilding

Whiplash (D) D. Clarke-A. Smith-S. Z. Sakall all/1/47

Younger Brothers, The *T W. Morris- J. Paige-B. Bennett a7/24/48

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign ano
U. S. origin not distributed by ma-
jor outlets. Titles are followed, it
parentheses, by name of country oi
origin and U. S. national distributor,
names of stars, running time, and
date of issue in which review ap-
peared, in that order.
A FRIEND WILL COME TONIGHT

(Lopert) Michel Simon, Madeleine

Sononge. 92. b7/17/48.
ALL'S WELL (U. S. -independent)

D. Lamour-C. Laughton
BLIND DESIRE (France-Dlscln*

Int'l) Jean-Louis Barbault-Edwiga

Feuillere. 88. b6/12/48.
CRIME AND PUNISHMENT (Swe-
den-Film Rights Int'l.) H. Faust

man-G. Wallgren. 107. b3/20/48
DAMNED, THE (France-Discina)

H. Vidal-F. Marley. 185. b5/l/48
DAY OF WRATH (Denmark-

Schaefer). L. Movin-T. Roose. 100

b5/l/48

FANNY (France-Siritsky) Ralmu-f

Fresnay. 124. b2/21/48
FARREBIQUE (France - Siritsky)

Non-pro. cast. 90. b3/6/48
FIGHT NEVER ENDS, THE (U. S.-

W. Alexander) Joe Louis-Mill*

Bros. 70. b2/28/48
FIRST OPERA FILM FESTIVAL

(Italy-Classic). T. Gobbi-P. Mal-

carini. 95. b5/29/48
FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81.

b8/28/48

FRIC-FRAC (France-Oxford). Fer-
nandel-Arletty. 90. b6/5/48

GREEN PROMISE (U. S.-Independ-
ent). W. Brennan-M. Chapman.

HONORABLE CATHERINE, THE
(France - European Copyrights,
Inc.) E. Feuillere-A. Luguet. 85.
b9/25/48

IDIOT, THE (France-European

Copyrights) G. Phillippe-E. Feuil

lere. 92. b2/14/48
ILLEGALS, THE (U. S.-Mayei-

Burstyn) T. Torres-Y. Mikalo-

witch. 75. b7/10/48
JENNY L A M O U R ( France- Vog

Films) L. Jourdan-S. Renant. 102

D2/14/48

LAUGH, PAGLIACCI (Italy-Conti-
nental) A. Valli-B. Glgli. 83
b3/13/48

LOST HAPPINESS (Italy-Saturnia)

L. Cortese-D. Sassoli. 75. b3/6/48
LOVES OF DON JUAN (Italy-

Superfilm) A. Rimoldi-D. Sassoli.

93. b9/25/48
MAN ON THE EIFFEL TOWER

(U. S.-Independent) C. Laughton-

F. Tone.

MARIUS (France-Siritizky Int'l).

Raimu-P. Fresnay. 128. D5/15/48
MURDERERS AMONG US (Ger-

many-Artkino) H. Knef-E. Bor-

chert. 84. b8/28/48
NAIS (France-Siritizky-Infl). Fer-

nandel-J. PagnoL 105. b6/19/48
PAIS AN (Italy-Mayer-BurJ C.

Sazio-R. Von Loon. 118. b2/28/48
PASSIONNELLE (France-Distin-
guished) O. Joyeaux-Alerme. 82

b2/21/48

PORTRAIT OF INNOCENCE
(France-Siritzky-Int'l) Louis Car-
letti-Gilbert Gil. 90. b6/12/48.

PREJUDICE (U. S.-Independent) D.
Bruce-B. Edwards. a9/25/48

PRIVATE LIFE OF AN ACTOR
(France - Sirltzky) . S. Guitry - L.
Marconi. 102. b9/18/48

QUIET WEEKEND (England-Distin-
guished) D. Farr-F. Celller. 83.
b8/28/48

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich-J. Gabln. 90.
bfi/5/48

ROSSINI (Italy-Best) N. Besozzi-P.

Barbara. 95. b2/14/48
SHOWTIME (England-English

Films). A. Todd-R. Greene. 91.

hfi/R/48

SPIRIT AND THE FLESH, THE
(Italy- Variety) G. Cervl-D. Sassoli.

98. b8/28/48
STORY OF LIFE, THE (U. S. -Cru-
sades) J. Crehan-W. McKay. 67.
b7/10/48

STRANGE VICTORY (U. S.-Target)
V. Richardson-C. McGregor. 73.
b7/24/48

THEY ARE NOT ANGELS (France-
Siritzky-Int'l) . P. Blanchard-R.
Bussieres. 130. b5/29/48

VOYAGE SURPRISE (France-Duke
Intern) J. Henrl-Duval 80. bS/13/48

WHERE WORDS FAIL (Spain-

Lopert) E. Muino-I. Bertini. 90.
-b8/28/48

ZAMBA (U. S.-Independent). J.
Hall-G. Cooper.

BLIND GODDESS, THE (England)
E. Portman - H. Williams. 88.
D9/25/48

BRIGHTON ROCK (England). R.
Attenborough-H. Baddeley. 92.
bl/3/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

GHOSTS OF BERKELEY SQUARE

(England). R. Morley-F. Aylmer.

90. bll/1/47
LOVES OF JOANNA GODDEN, THE

(England). G. Withers- J. Macal-

lum. 85. b6/21/47
MARK OF CAIN, THE (England).

E. Portman-S. Gray. 88. bl/17/48
MRS. FITZHERBERT (England). P.

Graves-J. Howard. 99. b2/14/48

NEWSREEL SYNOPSES

(Released Wednesday, Sept. 29)

MOVIETONE (Vol. 31, No. 77)—
Truman - Dewey presidential campaign ;
U.N. pays homage to martyred Berna-
dotte; Hurricane lashes Florida; Paris
opera ballet helps mark N. Y.'s Golden
Jubilee (except Boston) ; Variety Club
award given Boston tent (Boston only) ;
Big bomber carries tiny jet fighter for
protection; Sports: Marcel Cerdan new
middleweight king — Capt. Walker in
death-defying crackup.

NEWS OF THE DAY (Vol. 20, No.
207) — Truman vs. Dewey the cam-
paign warms up; Swiss air force keeps
on the alert; New York Jubilee fashion
parade; Hurricane roars past Miami;
Coast Guard in heroic sea rescue (ex-
cept Boston); Sports: New ring champ
— Stunt crash landing air circus thriller;
Boston Variety Club wins national
award (Boston only).

PARAMOUNT (No. 10) — Hurricane
rips Florida ; Cerdan, French battler,
wins middleweight boxing crown ; Body
of slain U.N. Mediator Bernadotte
flown home; Western campaign trips of
Truman and Dewey; "Parasite Jet,"
amazing new aircraft, flown for first
time.

UNIVERSAL (Vol. 21, No. 181)—
Hurricane lashes Florida; Truman and
Dewey "go west" ; Bernadotte rites at
Paris; Mexico marks independence;
Movies aid Greek children ; Aviation :
Air Force birthday — Flying Tiger air
circus — "Parasite" plane tested.

WARNER PATHE (Vol. 20, No. 12)
— Air news: The amazing XF-85 — In-
credible Swiss maneuvers; Dewey at
Des Moines — Truman cheered at Salt
Lake City and San Francisco; Florida
hurricane; U.N. leaders at Bernadotte
rites ; Sports : Cerdan wins title — Vienna
soapbox derby.

ALL AMERICAN (Vol. 6, No. 310)—
Youth Month celebration ; annual busi-
ness exposition creates interest in Chi-
cago; Amateurs compete in contest finals
at Jacksonville; Ezzard Charles takes
10-round decision from Jimmy Bivins.

TELENEWS (Vol. 2, No. 39)— U.N.
Assembly in Paris; Marshal law in
Malaya; Review of the Ilse Koch trial
in Germany; Philippine volcanic fire;
Polling places open in Sweden ; Sea-
sonal hurricane; Remington charges Spy
Queen lie; North Atlantic sea rescue;
Army reveals latest in jet planes ; Canine
capers; Cranberry bounce, rug cutters'
fall special; New British invention,
gyro-stabilizer smooths sailing; Army
trims Villanova 28 to 0 ; Vienna soap-
box derby.

(Released Saturday, October 2)

MOVIETONE (Vol. 31, No. 78)—
East-West Berlin crisis to United Na-
tions; Presidential campaign to Cali-
fornia; Air Force reunion in New York;
Community Chest parade hails Youth
Month (Kansas City only); Sports:
Notre Dame vs. Purdue — West Point
vs. Villanova — Navy vs. California (ex-
cept Kansas City and Boston) — Boston
Braves win National League baseball
championship (Boston only).

NEWS OF THE DAY (Vol. 20, No.
208) — U.N. crisis as East-West split on
Berlin issue; Political campaign in the
west; Air Force show; Sports: Army
routs Villanova — California sinks Navy —
Notre Dame tops Purdue — Braves clinch
National League pennant (Boston only).

PARAMOUNT (No. 11)— Top perform-
ers keep 'em laughing at A.A.F. re-
union; Last ries for Bernadotte in Swe-
den ; Nation hails return of King Foot-
ball: California vs. Navy — Notre Dame
vs. Purdue — Army vs. Villanova.

UNIVERSAL (Vol. 21, No. 182)—
Candidates Truman and Dewey tour
west for votes; Children's hands across
the sea; Wing-Ding for air craft; Foot-
ball; California 21, Navy 7 — Notre Dame
28, Purdue 27.

WARNER PATHE (Vol. 20, No. 13)
■ Truman - Dewey ; U.N. -Berlin; Air
Force show; Football: Notre Dame vs.
Purdue — Army vs. Villanova.

RE-ISSUES (Nationally Released)

ASTOR PICTURES

Time Rel.
Mins. Date

Orit

Rel.
DaU

Frontiers of '49 "Wild Bill

In Early Arizona "Wild Bill

Law Comes to Texas, The "Wild Bill

Lone Star Pioneers "Wild Bill

Man from Tumbleweeds "Wild Bill

Pioneers of the Frontier "Wild Bill

Return of Daniel Boone "Wild Bill

Taming of the West "Wild Bill

Elliott 1/1/49 ..' 1939

Elliott 3/1/49 1938

Elliott 10/1/48 1939

Elliott 12/1/48 1939

Elliott 2/1/49 1940

Elliott 5/1/49 1940

Elliott 11/1/48 1941

Elliott 4/1/49 1938

Toll of the Desert F. Kohler, Jr.-B. Mack 55... 6/1/48

Wagon Trail . Harry Carey 58... 5/30/48

.1*3*

.1936

8/15/48 193*

1931

1943

1939

...,.1942

1939

1934

FILM CLASSICS

Border Wolves Bob Baker 56.

Challenge, The J. Gardner-M. Clare 78... 5/20/48

Deep in the Heart of Texas J. M. Brown-Ritter 61... 7/15/48

Drums *T Sabu-R. Massey 7/20/48

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48

Four Feathers *T ...J. Duprez-R. Richardson 7/20/48

Gun Justice Ken Maynard 61... 9/15/48

Gung-Ho R. Scott-R. Mitchum 87... 6/11/48 1943

Last Stand Bob Baker 57... 9/15/48 1938

Man Who Reclaimed Head C. Rains-J. Bennett 7/1/48 1935

Pony Post Johnny M. Brown 60. . .fl/15/48 1940

Tower of London B. Karloff-B. Rathbone 7/1/48 1939

Wheels of Destiny Ken Maynard 65... 7/ 15/48 1934

MONOGRAM

4711 Sign of the Wolf M. Whalen-G. Br*dley 69... 5/2/48 1941

.L. Young-H. Wilcoxon 126... June '48

.1935

PARAMOUNT

R7-3508 Crusades, The

REALART PICTURES

1250 Corvette K-225 R. Scott-B. Fitzgerald 98... May '48 1949

871 Wings Over Honolulu R. Milland-W. Barrie 78... May '48 1937

RKO RADIO

892 Bambi *T Disney Feature Cartoon 70.

882 Border G-Man (W) G. O'Brien-L. Day 60.

818 Bring 'Em Back Alive Frank Buck

881 Gun Law (W) G. O'Brien-R. Oehman 60.

884 Lawless Valley (W) G. O'Brien

883 Painted Desert (W) G. O'Brien-L. Day 60.

886 Timber Stampede (W) G. O'Brien-M. Reynolds

885 Trouble in Sundown (W) G. O'Brien-W. Bond

.1943
.1939
.1933
.1933
.1939
.1939
.1939
.1939

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L. Hayward-J. Fontaine 108.

S-5 Flirting With Fate J. E. Brown-B. Roberts 72..

HC23 Hidden Gold W. Boyd-R. Hayden 62. .

S-4 King of the Turf A. Menjou-D. Costello.. 89..

HC20 Law of the Pampas W. Boyd-R. Hayden 79..

S-8 Miss Annie Rooney A. Temple-W. Gargan 88. .

HC19 Range War W. Boyd-R. Hayden 69..

S-3 Runaway Daughter B. Stanwyck-R. Young..., . , 71..

HC21 Santa Fe Marshal W. Boyd-R. Hayden 70..

HC22 Showdown, The ..W. Boyd-R. Hayden 66..

HC24 Stagecoach War W. Boyd-R. Hayden 64..

S-6 That's My Boy J. Durante-R. Tauber 81..

..10/1/48 1938

..9/3/48 1938

..8/27/48 1940

..8/20/48 1939

.6/3/48 1939

.10/1/48 1942

.5/7/48 1939

.8/20/48

.6/25/48 1940

• 7/30/48 1940

.10/22/48 1940

.9/3/48

20TH CENTURY-FOX

830 Belle Starr R.

834 Blood and Sand T.

831 Frontier Marshal R.

835 I Wake Up Screaming B.

832 Rose of Washington Square T.

833 Slave Ship ..W.

WARNER BROS.

Scott-G. Tierney 87..

Power-L .Darnell 125.

Scott-N. Kelly 71.,

Grable-V. Mature 82.

Power- A. Faye 86..

Baxter-W. Beery 92..

730 Flowing Gold J- Garfield-P. O'Brien 82.,

729 God's Country and the Woman G. Brent-B. Roberts 71.

723 The Fighting 69th J. Cagney-P. O'Brien 78.,

72? Valley of the Giants W. Morris-C. Trevor , . . 70.,

.June '48 . 1941

.Aug. '48 1941

.June '48 1939

.Aug. '48 1941

.July '48 1939

.July '48 1937

.7/17/48 194S

.7/17/48 1939

.5/8/48 1938

.5/8/48 1949

1947-48 SHORT SUBJECT BOOKING GUIDE

■el. No. Title Rel. Date Data

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20

Boss Comes to Dinner (10) 4/1

Makers of Destiny #l(17!/2) 5/1 6/5

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)
9451 A Voice Is Born (20i/2).. 1/15

THREE STOOGES COMEDIES (8)

9401 Brideless Groom (16'/2) . . - 9/H

9402 Sing a Song of Six

Pants (17) 10/30

9403 All Gummed Up (18) 12/11

9404 Shivering Sherlocks (17) ... 1/8

9405 Pardon My Clutch (15)... 2/26
944)6 Squareheads of the Round

Table (18) 3/4

9407 Fiddlers Three (17) 5/6

9408 The Hot Scots (17) 7/S

12/20
12/20
6/5
6/19

6/5
6/5
7/31

ASSORTED & ALL-STAR COMEDIES (17)

9431 Rolling Down to

Reno (16i/2) 9/4

9432 Hectic Honeymoon (17)... 9/18 .....

9421 Wedding Belle (17) 10/9 1/17

9422 Should Husbands

Marry? (17) 11/13 12/20

9423 Silly Billy (18) 1/29 6/19

9424 Two Nuts in a Rut (18)... 2/19 6/12

9425 Tall, Dark and

Gruesome (16) 4/15 6/5

9426 Crabbin' in the Cabin (IS) . 5/13 6/19

9427 Pardon My Lamb Chop ( ). 6/10 7/10

9433 Wife to Spare (16) 11/20 12/20

9434 Wedlock Deadlock (16) ... .12/18 2/14

9435 Radio Romeo (17'/2) 12/25 .....

9436 Man or Mouse (18)....... 1/15 6/19

9437 Eight Ball Andy <17!/2)... 3/11 6/19

9438 Jitter Bughouse (17) 4/29 6/13

9439 The Sheepish Wolf <17i/2) . . 5/27 6/19

9440 Flat Feat (17y2) 6/24 7/31

COLOR RHAPSODIES (3)

9501 Swiss Tease (6) 9/11 .....

9502 Boston Beany (6) 12/4 12/20

9503 Flora (7) 3/18 6/19

COLOR PHANTASIES (3)

9701 Kitty Caddy (6) 11/6 12/20

9702 Topsy Turkey (6!/2) 2/5

9703 Short Snorts on

Sports (6'/2) 6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (6>/2) 10/30

9602 Novelty Shop (6|/2) 11/20

9603 Dr. Bluebird (8) 12/18

9604 In My Gondola (7/2) .... 1/22

9605 Animal Cracker Circus (7) 2/19

9606 Bon Bon Parade (8!/2) ... 4/8

9607 House That Jack Built (7) . 5/6

9608 The Untrained Seal (7'/2) . 7/15

THRILLS OF MUSIC (8)

9951 Boyd Raebum & Orch. (11) 9/18

9952 Claude Thornhill &

Orch. (11) 10/30

9953 Lecuona Cuban

Boys (10'/2) U/13 12/20

9954 Skitch Henderson

Orch. (10) 12/11 2/14

9955 Charlie Barnet &

Orch. (10!/2) 1/15 6/5

9956 Ted Weems & _

Orchestra (10'/2) 3/25 6/5

9957 Gene Krupa Orch. (10) .... 6/10 7/10

9958 Tony Pastor Orch. (10) . . . 7/22 8/28

SCREEN SNAPSHOTS (10)

9851 Hollywood Cowboys (9'/2). 9/4 ......

9852 Laguna, U. S. A. (9!/2) . .10/9 12/20

9853 Out of This World

Series (9) 11/27 12/20

9854 Off the Air (10) 12/18 12/20

9855 Hawaii in Hollywood (10). 1/22 6/b

9856 Photoplay's Gold Medal

Awards <9l/2) 3/18 .....

9857 Smiles and Styles (10) .... 4/1 6/5

9858 Hollywood Honors

Hersholt (8) 5/6 6/12

9859 Hollywood Party (9) 6/10 7/10

9860 Hollywood Friars Honor

George Jessel (9'/2) - - . . 7/8 7/31

WORLD OF SPORTS (9)

9801 Cinderella Cagers (9'/2).. 9/25

9802 Ski Demons (9) 10/23

9803 Bowling Kings (10) 11/13

9804 Navy Crew Champions (10). 12/23

9805 Rodeo Thrills and

Spills (9'/2) 1/29

9806 Net Marvels (9) 3/11

9807 Champions in the

Making (8'/2) 5/23

9808 No Holds Barred (9) 6/17

9809 Aqua Zanies (9) 7/15

FILM NOVELTIES (1)
9901 Aren't We All? (10'/2) .. .11/27

COMMUNITY SINGS (9)

9651 No. 1— Linda (10) •••••9/4

9652 No. 2— April Showers (9). 10/2
%53 No. 3— Peg 0' My

Heart (9) 11/6

9654 No. 4 — When You Were

Sweet 16 OV2) 12/4

9655 Feudin' and

A-Fightin' (10'/2) .... 1/8

9656 Civilization ( ) 2/12

12/20
12/20
2/14

6/5
6/19

6/19
7/10
7/31

12/20

12/20

6/19
6/5

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are: distributor's release number;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title

Rel. Date Data

9657 I'm Looking Over a

Four-Leaf Clover (9/2) . . 4/29 6/5

9658 Manana (9) 6/3 6/19

9659 California Here I Come (9) 8/12 8/28

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18 1/17

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-932 The Invisible Mouse (7).. 9/27 11/22

W-933 King Size Canary ( ) 12/6 2/14

W-934 The Bear and the Bean (7) . 1/31 4/3

W-935 What Price Fleadom? (6). 3/20

W-936 Make Mine Freedom (10). 4/24 6/12

W-937 Kitty Foiled (8) 5/1 6/12

W-938 Little 'Tinker (8) 5/15 7/24

W-939 The Bear and the Hare (7) . 6/26 7/24

W-940 The Truce Hurts (7) 7/17 9/4

W-941 Half-Pint Pygmy (7) 8/7

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)

K-971 Miracle in a Corn

Field (8) 12/20 3/6

K-972 It Can't Be Done (10)... 1/10 4/3

K-973 Goodbye Miss Turlock (10). 1/24 4/3

K-974 My Old Town (9) 2/7 4/3

K-975 Souvenirs of Death (10).. 6/19 7/24

K-976 The Fabulous Fraud (11) . . 8/28

GOLD MEDAL CARTOONS (Reissues) (6)
W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8). 6/12

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No. 10 (8) . 9/6

S-952 Surfboard Rhythm (8) 10/18 11/22

S-953 What D'Ya Know? (9).... 11/18 11/22
S-954 Have You Ever

Wondered? (9)

S-956 I Love My Mother-in-Law

S-960 Football Thrills No. 11

(9)

1/10

4/3

2/7

5/1

3/30

5/29

'6/12

7/17

9/4

8/21

8/21

MUSICAL MERRY-GO-ROUND (6)

M-981 Freddy Martin, Keenan

Wynn (10) 2/14 6/5

M-982 Tex Beneke (10) 2/13 6/5

M-983 Ray Noble, Buddy

Clark (11) 6/26 7/24

M-984 Les Brown-Virginia

O'Brien (10) 7/17 8/28

M-985 Frankie Carle and

Orch. (10) 8/28

M-986 Art Lund-Les Brown-Tex

Beneke (10) 8/30

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24 6/12

PARAMOUNT

PACEMAKERS (6)

K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11)... 1/2 1/17

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar- Fisherman (10) 10/17 11/22

J7-2 Desert Destroyers (11) 12/16. .12/20

J7-3 Streamlined Luxury (10) . . . 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 The Big Eye (10) 5/21 6/12

J7-6 Flying Wing (10) 8/6 9/11

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22

R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop, Look and Guess

'Em (10) 12/5 1/17

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10) . 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10) 7/30 8/7

Rel. No. Title Rel. Date Data

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6/5

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-8 Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20

E7-2 Olive Oyl for Pres'dent (7) . . 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre-Hysterical Man (9) 3/26 6/5

E7-5 Popeye Meets Hercules (7). 6/18

E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home 9/3

SCREEN SONG (8)

X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-S The Lone Star State (9) . . . . 8/20 9/11

MUSICAL PARADES (5)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16).. 8/6 9/11

FF7-5 Big Sister Blues ( ) 10/1

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

84201 No. 1 (10) 10/24 12/20

84202 No. 2 (9) 12/5 1/17

84203 No. 3 (9) 1/16 4/3

84204 No. 4 (9) 2/27 6/5

84205 No. 5 (8) 4/9 6/5

84206 No. 6 (9) 5/21 6/26

84207 No. 7 (9) 7/2 9/4

THIS IS AMERICA (13)

83101 Border Without

Bayonets (16) 11/14 12/20.

83102 Switzerland Today (18)... 12/12 1/17

83103 Children's Village (19) 1/9 3/6

83104 Operation White

Tower (18) 2/6 3/6

83105 Photo Frenzy (16) 3/5 5/1

83106 Funny Business (18) 4/2 6/5

83107 Democracy's Diary (16).. 4/30 6/19

83108 Crime Lab (17).. 5/28 6/26

83109 Letter to a Rebel (16) 6/25 7/3

S3110 Sports Golden Age (17) . . . 7/23 8/28

83111 Glamour Street (16) 9/11

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19

84302 Golf Doctor (8) 10/17

84303 Quail Pointers (8) 11/14 12/20

84304 Pin Games (8) 12/12 1/17

84305 Racing Day (8) 1/9 3/6

84306 Sports Coverage (8) 2/6 3/6

84307 Teen Age Tars (9) 3/5 5/1

84308 Doggone Clever (8) 4/2 6/19

84309 Big Mouth Bass (8) 4/30 6/19

84310 Muscles and the Lady (9). 5/28 6/26

84311 Ladies in Wading (8) 6/25 7/31

84312 Athletic Varieties (8) 7/23 8/28

84313 Strikes to Spare (8) 8/20

MUSICAL JAMBOREES (Revivals) (7)

84401 Enric Madriguera &

Orch. (8) 9/5

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31

84404 Duke Elligton (9) 11/28

84405 Jerry Wald &0rch. (9)... 12/26

84406 Ray McKinley & Orch. (8). 1/23

84407 Dick Stabile & Orch. (8).. 2/20

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/3

83702 Don't Fool Your Wife (18) . 3/5 6/5
S3703 Secretary Trouble (17) 4/9 6/5

Rel. No. Title

Rel. Dati D

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) ... .11/21 1/]

83402 Brother Knows Best (17).. 1/2 4/i

83403 No More Relatives (18)... 2/6 5/1

83404 How to Clean House (18) . . 5/14 6/3

83405 Dig That Gold (17) 6/25 7/3

B3406 Home Canning (16) 8/6 8/2

RAY WHITLEY REVIVALS (4)

83501 Molly Cures a Cowboy (19) . 9/5 .

83502 Musical Bandit (16) 10/10 .

83503 Corralling a School

Marm (14) 11/14 .

83504 Prairie Spooners (13) 12/19 .

SPECIAL (3)

83601 20 Years of Academy

Awards (19) 4/2 6/S

83801 Basketball Headliners of

1948 (18) 4/23 6/1

842 Louis-Walcott Fight

Picture (19) 6/26 ..

83901 Football Highlights of 1947

(20) 12/12 ...i

WALT DISNEY CARTOONS (6)
Reissues

84701 Hawaiian Holiday (8) 10/17

84702 Clock Cleaners (8) 12/12 2/V

84703 Little Hiawatha (9) 2/20 ....

84704 Alpine Climbers (10) 4/2 ....

84705 Woodland Cafe (7) 5/14 6/1!

84706 Three Little Pigs ( )

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24

793 Dick Tracy Returns (15

Chapters) 7/17

CARTOONS (1)
Trucolor
761 It's A Grand Old Nag (8). 12/20

12/8

12/2

5/1
6/1

5/1

5/1
6/1!
9/4
9/4

8/2!

20th CENTURY-FOX

MOVIETONE ADVENTURES

8201 Horizons of Tomorrow (8). 9/12

8202 The 3 R's Go Modern (9).. 11/7

8203 Sky Thrills (9) 3/

8204 Majesty of Yellowstone (9). 7/

8251 Holiday in South

Africa (8) 8/22

8252 Home of the Danes (8) 10/17

8253 Jungle Closeups (8) 12/12

8254 Copenhagen

Pageantry (T) (8) 1/

8255 Scenic Sweden (T) (8)... 6/

8256 Riddle of Rhodesia (T) (8) 7/

8257 Bermuda (T) (8) 8/

8258 Desert Lights (T) (8) 8/

8259 Portrait of the

West (T) (8) 10/

8260 Way of the Padres (T) (8). 12/

SPORTS REVIEW

8301 Gridiron Greatness (9) 8/1

8302 Olympic Class (10) 2/ 5/1

8303 Everglades Adventure (9) 5/1

8304 Football Finesse (10) 9/ 8/21

8305 Olympic Water Wizards (8). 11/

8306 Yankee Ski-Doodle (8) 12/

8351 Vacation Magic (8) 9/26 .;

8352 Aqua Capers (T) (8) 1/ 5/1

8353 Playtime in

Scandinavia (T) (8) 4/ 6/5

TERRYTOONS
Technicolor

8501 One Note Tony (7) 2/

8502 Talking Magpies in Flying

South (7) 8/15

8503 Mighty Mouse in a Date

for Dinner (7) 8/29

8504 Talking Magpies in Fishing

by the Sea (7) 9/19

8505 Mighty Mouse in the First

Snow (7) 10/10

8506 Talking Magpies in the

Super Salesman (7) 10/24

8507 Mighty Mouse in a Fight

to the Finish (7) 11/14

8508 The Wolf's Pardon (7) 12/5

8509 Mighty Mouse in Swiss

Cheese Family

Robinson (7) 12/19

8510 Talking Magpies in Hitch

Hikers (7) 12/12

8511 Mighty Mouse in Lazy

Little Beavers (7) 12/26

8512 Felix the Fox (7) 1/

8513 The Talking Magpies in

Taming the Cat (7) 1/

8514 Mighty Mouse and the

Magician (7) 3/

8515 Chipper Chipmunk, The (7) 3/

8516 Hounding the Hares (7)... 4/

8517 Mighty Mouse in the

Feudin' Hillbillies (7).. 4/

8518 Mystery in the

Moonlight (7) 5/

8519 Seeing Ghosts (7) 6/

8520 A Sleepless Night (7) 6/

1/17

1/17

1/17

1/17
1/17

5/1

6/5

6/5
6/5

6/5

6/1*

8/a

6/1!

6/1S

6/U
6/K

Bel. No. Title

Rel. Date Data

8521 The Witch's Cat (7) 7/

8522 Magpie Madness (7) 7/

8523 Mighty Mouse in Love's

Labor Won (7) 8/

8524 The Hard Boiled Egg (7).. 9/

8525 Mighty Mouse in the

Mysterious Stranger (7). 10/

8526 The Talking Magpies in

Free Enterprise (7) 10/

8527 Mighty Mouse in Triple

Trouble (7) 11/

8528 The Talking Magpies in Out .

Again in Again (7) 11/

8529 Mighty Mouse in the Magic

Slipper (7) 12/

8530 The Talking Magpies in

Gooney Golfers (7) 12/

TERRYTOONS
Technicolor-Reissues

8531 The Butcher of Seville (7) . . 5/

8532 Mighty Mouse in the Green

Line (7) 5/

MOVIETONE SPECIALTY

8801 Symphony of a City (11).. 9/
DRIBBLE PUSS PARADE

8901 Album of Animals (8) 11/21

8902 Dying to Live (9) 5/

FEMININE WORLD

8601 Something Old — Something

New (8) 2/

8602 Fashioned for Action (8) . . 4/

MARCH OF TIME

1 Is Everybody

Listening? (19) 9/5

2 T-Men in Action (18) 10/3

3 End of an Empire (18) ... .10/31

4 Public Relations . . . This

Means You! 11/28

5 The Presidential Year ( ). 12/26

6 The Cold War ( ) 1/

7 Marriage and Divorce ( ) . 2/20

8 Crisis in Italy ( ) 3/

9 Life With Junior ( ) 4/

10 Battle for Greece (17) 5/

11 The Fight Game (19) 5/

12 The Case of Mrs.

Conrad (18) 7/

13 White-Collar Girls (18)... 8/6

9/4
8/28

9/11

Rel. No. Title

Rel. Date Data

14 Life With Grandpa (

15 Battle for Germany (

16 (

17 (

18 (

. 9/
)...10/
)...10/

)...n/

)...12/

6/19

5/1

6/5

9/6
10/4
11/1

12/20
12/20

3/6*

6/26
'8/7'

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12/ 1/17

The Mad Hatter (7) 2/ /6/19

Pixie Picnic (7) 6/5

Banquet Busters (7) 6/19

Kiddie Koncert (7) 6/5

Wacky Bye Baby (7) 7/16

Wet Blanket Policy (7) . . . . 8/27

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15). 10/22 2/14

3302 Drummer Man (15) 12/3 2/14

3303 Carlos Molina & His

Orch. (15, 12/13 2/14

3304 Tex Beneke & His

Orch. (15) 3/3 6/19

3305 Woody Herman & His

Orch. (15) 3/31

3306 Red Ingle & His National

Seven (15) 6/16 6/19

3307 Tex W lliams and His Orch.

in Western Whoopee (15) 6'23 7 '31

3308 Jimmy Dorsey & Orch. (15) . 8/18 9/25

3309 Red Skin Rumba ( ) 9/15 9/25

TECHNICOLOR CARTUNES (5)

Reissues

3321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5/

3323 Wooriv Woodpecker (7) 7/

THE ANSWER MAN (8)

3391 Wind, Curves and Trap

Doors (10) 12/22 2/14

3392 Hall of Fame (10) 1/19

3393 Men, Women &

Motion (10) 3/15 6/19

3394 Flood Waters (10) 4/26 7/31

3395 Mighty Timber (10) 6 21 7 31

3396 Rockets of the Future (10). 7/5 9 25

3397 Water Battlers (7) 8/16 9/18

3398 Home of the Iceberg ( ) . . . 8/23

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29 11/22

3342 Chimp Aviator (9) 11/17 11/22

3343 Brooklyn Makes

Capital (27) 2/9 6 19

3344 Whatta Built (10) 6/7 6/19

3345 Copa Carnival (9) 6/28 7/31

3346 Paris on the Plata (9) 7/12 9/25

3347 Gaucho Fiesta ( ) 8/16

3348 Call of the Canyon ( )... 10/18

SING AND BE HAPPY SERIES (8)

3381 Spotlight Serenade (10)... 3/29

3382 Singing the Blues (10) ... 5/ 7/31

3383 River Melodies (8) 7/5 7/31

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27).. 2/5 6/19

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1 6/19

SPECIALS (2)

3201 Snow Capers (19) 2/18 6/19

WARNER BROS.

TECHNICOLOR SPECIALS (8)

4001 Celebration Days (20) 1/31

4002 Soap Box Derby (20) 10/18

4003 Teddy, the Roughrider (20). 2/21

4004 King of the Carnival (20). 4/3

4005 Calgary Stampede (20) 5/29

4006 A Day at the Fair (20) ... 7/3

4007 The Man From New

Orleans (19) 9/4

4008 My Own United States (20). 10/16

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10).. 12/27

4203 A Song About the

Moonlight (10) 1/24

4204 Grandfather's Favorites . . . 3/13

4205 A Stephen Foster

Song (10) 5/8

4206 A Song From the

Movies (10) 7/17

2/14

7/24

9/18

3/6
6/5

6/19

Rel. No. Title

Rel. Date Data

BLUE RIBBON HIT PARADE (13)
(Revivals) lechnicolor

4301 Dangerous Dan McFoo (7). 12/20

4302 Hobo Gadget Band (7) 1/17

4303 Little Pancho Vanilla (7). 3/20

4304 Don't Look Now (7) 4/10

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Blabber Mouse (7).. 6/12

4308 The Squawkin' Hawk (7) . . 7/10

4309 A Tale of Two Kitties (7) . 7/31

4310 Pigs in a Polka (7) 8/14

4311 Greetings Bait (7) 8/28

4312 Hiss and Make Up (7).... 9/18

4313 Hollywood Steps Out (7).. 10/2

JOE McDOAKES COMEDIES (6)

4401 So You Want to Be a

Salesman (10) 9/13

4402 So You Want to Hold Your

Wife (10) 11/22 12/20

4403 So You Want An

Apartment (10) 1/3 3/6

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build a

House (10) 5/15

4406 So You Want to Be a

Detective (10) 6/26

SPORTS PARADE (13)
Technicolor

4501 Las Vegas Frontier

Town (10) H/l

4502 Action in Sports (10) 12/13

4503 A Nat on on Skis (10) 7/31

4504 Sun Valley Fun (10) 2/14

4505 Trip to Sportland (10) ... 3/6

4506 Ride, Ranchero, Ride (10). 3/20

4507 Holiday for Sports (10).. 4/17

4508 Built for Speed (10) 6/5

4509 Fighting Athletes (10) 5/1

4510 The Race Rider (10) 6/19

4511 Playtime in Rio (10) 8/14

4512 Sports Down Under (10).. 9/18

6/5
6/5
6/19

'6/1.9
7/24

4513 Gauchos of the

Pampas (10) 10/9

MELODY MASTERS BANDS (8)

4601 Freddy Martin & His

Orch. (10) 9/13 ..

4602 Swing Styles (10) 10/25 ..

4603 Borrah Minevitch & Har.

Sch. (10) 12/6 ..

4604 Rubinoff and His

Viol n (10) 1/10 . .

4605 Artie Shaw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch. (10) 5/15 ..

4607 The Saturday Night Swing

Club (10) 6/19 ..

4608 Joe Reichman & His

Orch. (10) 7/17 ..

MERRIE MELODIES (18)
Cinecolor

4702 Bone Sweet Bone (7) 5/22

4704 Up-Standing Sitter (7) 7/3

4707 Dough Ray Me-Ow (7) 8/14

4709 Odor of the Day (7) 10 2

4712 Daffy Dilly (7) 10/30

MERRIE MELODIES
Technicolor
4701 Nothing But the Tooth (7) . 5/1

4703 The Shell-Shocked Egg (7). 7/10

4704 The Rattled Rooster (7) . . . 6/26
4706 You Were Never

Duckier (7) 8/7

4708 The Pest That Came to

Dinner (7) 9/11

4710 The Foghorn Leghorn (7). 10/9

4711 A Lad in His Lamp (7)... 10/23

L. T. TECH. CARTOON

4713 Kit for Cat (7) 11/6

4714 Stupor Salesman (7) 11/20

M.M. BUGS BUNNY SPECIAL

4715 Riff Raffy Daffy (7) 11/27

4719 Hot Cross Bunny (7) 8/21

4720 Hare Splitter (7) 9/25

ADVENTURE SPECIALS (6)
Technicolor

4801 Land of Romance (10) 9/6

4802 Beautiful Bali (10) 11/15

4803 Dad Minds the Baby (10). 12/20

4804 What's Hatchin'? (10) 2/28

4805 Rhythm of a Big City (10) . 3/27

4806 Living With Lions (10)... 6/5

7/24

12/20

6/5
7/24

Rel. No. Title

Rel. Date Dab

1948-49

COLUMBIA

9/25

THREE STOOGES COMEDIES

1401 Heavenly Daze (16'/2) 9/2 9/25

1402 I'm a Monkey's Uncle (16). 10/7

ASSORTED & ALL-STAR COMEDIES

1421 Bill "e Gets Her Man (17). 9/9 9/25

1422 Go Chase Yourself (17)... 10/14

COMEDY FAVORITES
Reissues

1441 Pest from the West (I8V2) 9/30

1442 Ay Tank Ay Go (16) 10/21

ONE-REEL SPECIAL

1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES

1501 Pickled Puss (6I/2) 9/2

COLOR FAVORITES
Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swing Monkey Swing (8).. 10/14

VERA VAGUE LAFF TOURS

1751 A Lass in Alaska (10i/2) . .10/28

WORLD OF SPORTS

1801 Diving Champions (9i/2) . . . 9/23

1802 Acrobatic Babies ( ) 10/14

THRILLS OF MUSIC

1951 Elliot Lawrence &

Orch. (10i/2) 9/23

SCREEN SNAPSHOTS

1851 Hollywood Holiday (9) . . . . 9/2

1852 A Day at C.B.S. (9'/2) . . .10/7

9/25

COMMUNITY SINGS

1651 Baby Face (9) 9/16

1652 My Happiness ( ) 10/21

SERIALS
1120 Congo Bill (15 Chapters) .. .10/28

METRO-GOLDWYN-MAYER

MGM CARTOONS

W-31 Old Rockin' Chair Tom (7). 9/18 ...

PETE SMITH SPECIALTIES

S-51 Why Is It (8) 9/11 ...

S-52 P gskin Skill *T (8) 9/18 . . .

PARAMOUNT

PACEMAKERS

K8-1 Appointment With

Baby ( ) 10/8

K8-2 Mr. Groundling Takes the

Air ( ) 12/3

NOVELTOON

P8-1 The Mite Makes Right ( ).. 10/15

P8-2 Hector's Hectic Life ( )... 11/19

P8-3 Old Shell Game ( ) 12/17

SCREEN SONG

X8-1 Readin' 'Ritin' and

Rhythmetic ( ) 10/22

SPEAKING OF ANIMALS

Y8-1 The Gnu Look ( ) 10/29

G. RICE SPORTLIGHT

R8-1 Hot Rod Speedsters ( ) 11/5

R8 2 Acrobatic lllini ( ) 12/10

POPEYE

E8-1 Robin Hood-Winked ( ) 11/12

E8-2 Symphony in Spinach ( )... 12/31

UNUSUAL OCCUPATIONS

L8-1 The Glass Orchestra ( ) 11/26

POPULAR SCIENCE

J8-1 Solar Secrets ( ) 12/24

RKO RADIO

WALT DISNEY CARTOONS
Reissues

94101 Pluto's Purchase (7) 7/9

94102 The Trial of Donald

Duck (7) 7/30 9/18

94103 Catnap Pluto (6) 8/13 9/11

UNITED ARTISTS

LANTZ CARTUNES

Playful Pelican (7) 10/8

Dog Tax Dodgers (7) 11/19

Wild & Woody (7) 12/31

Scrappy Birthday (7) 2/11

Drooler's Delight (7) 3/25

WARNER BROS.

TECHNICOLOR SPECIALS
H&issuss

5001 Sons of Liberty (20) 11/20 9/18

JOE McDOAKES COMEDIES

5401 So You Want to Be in

Politics (10) 10/23 9/18

5402 So You Want to Be on the

Radio (10 11/6

MERRY MELODIES

Hen House Henery (7) . . . 9/11

SPORTS PARADE

5501 Jungle Man Killers (10).. 11/6 9/18

ADVENTURE SPECIALS

5801 Mysterious Ceylon (10)... 9/25 9/18
FEATURETTES

5101 Football Magic (20) 9/11 9/18

5102 Grandfather's Follies (20). 11/13

SPORTS NEWS REVIEWS

5601 Roaring Wheels (10) 10/2 9/18

BLUE RIBBON CARTOONS
Reissues

5301 An Itch in Time (7) 10/30 9/18

M.M. BUGS BUNNY SPECIAL

Rebel Rabbit (7) 9/18

To Direct 'Sam Wynne'

Will Price, long established as one of Holly-
wood's top dialog directors, has been elevated
to the post of director on "Sam Wynne," which
RKO Radio is readying for early production.
The picture is a screen version of the novel by
J. H. Wallis and will be produced by Frederic
Ullman, Jr. Lillie Hayward is writing the
hxreenplay.

Short Signs Neumann

Producer Paul Short has signed Kurt Neu-
mann to a personal contract. In addition to
directing Short's first production, "Bad Boy,"
Neumann^ will, handle the reins on "Kid from
Texas."

VIEWS ON NEW SHORT SUBJECTS

STRIKES TO SPARE (RKO— 84,313) Sportscope.
8 mins. Among the bowling greats "doing their stuff"
in this subject are Miss Jo Etien of Los Angeles,
Catherine Fellmuth of Chicago, Ned Day, Joe Wiman
of Chicago, Harold Asplund from Denver, Buddy
Bomar of Chicago, George Young of Detroit, Nelson
Burton of St. Louis, and Andy Varipapa. Release
date. 8/20/48.

BATTLE FOR GERMANY (20th-Fox) March of
Time No. IS. 18 mins. This subject points up the
No. 1 question facing the world today : Can General
Clay and his advisers solve the problems confronting
them in Germany without enforced resort to war?
Highlights of short include brief historical background
of the "airlift" crisis in Berlin, progress being made
at the Ruhr mines, and the day's activities of a typical
German family, depicting the grotesque unreality of
life in the ruins of a war-blasted city. Release date,
October.

DIVING CHAMPIONS (Col. — 1801) World of

Sports. 9>/2 mins. The art of diving as practiced by
champions like Mike Copeland, Peter Desjardins, Earl
Clark and others. _ Subject follows them through the
early days of training right up to the time when they
"do their stuff." Bill Stern is the commentator. Re-
lease date, 9/23/48.

HOLLYWOOD HOLIDAY (Col.— 1851) Screen
Snapshots. 9 mins. Stars pursue their favorite sports
at the Double Arrow Ranch in Western Montana.
Among those seen at their leisure are Glenn Ford,
Eleanor Powell, Mr. and Mrs. Sonny Tufts, Charlie
Ruggles and others. Release date, 9/2/48.

BABY FACE (Col. — 1651) Community Sing. 9 mins.
Don Baker and the Song Spinners present Love Is So
Terrific, Little White Lies, You Can't Be True Dear,
Tell Me a Story, Little White Lies and Baby Face.
Release date, 9/16/48.

SURE FIRE SOURCE

for

IDEAS

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CAMPAIGNS

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selling campaign planning
and execution easier for many
of America's top showmen.

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i

The Service Paper of The

Motion Picture Industry

CHARLES E. 'CHICK' LEWIS Editor and Publisher

PICTURES REVIEWED:
Close-up 19
Hills of Home 19
Ho Minor Vices 1
Symphonie Pastorale 19

OCTOBER 9, 1948
Vol. 49 No. 15

THE MOTION PICTURE THEATRE
EQUIPMENT AND MAINTENANCE

1948-49 RELEASES REACH 278
FEATURES; INVENTORY HEAVY

GOVERNMENT READY FOR FORMAL
DIVORCE-DIVESTITURE DEMAND

REGULAR FEATURES:

Advance Data
National Newsreel
Regional Mewsreel
Hollywood Ittewsreel

Selling the Picture
Theatre Management
Shorts Booking Guide
Feature Booking Guide

Entered as second class matter February 20, 1940, at the Post Office at New York, X. Y., under the act of March
Published weekly by Showmen's Trade Review, Inc., 1501 Broadway, New York 18. N. Y., U.S.A. 10 cents a copy, $;

Mate N\ine Mefro-Cofe/:

It's the new cry that's
sweeping the nation!
Showmen tell us that
M-G-M is tops with
ticket-buyers from
Coast to Coast. They
loved Leo's big, gay
Summer attractions
and it's in the air
everywhere that
M-G-M's got the top
pictures for Fall and
Winter, too!

For instance: "Julia Misbehaves," the talk of
New York, is destined to be one of 1948 's
biggest grossers. (Use the teaser below by sub-
stituting your theatre name. Actual size 2- Co Is.)

THREE

MUSKETEERS"
PREVIEW!
WOW!

Let's face it! M-G-M hus the
greatest commercial property
it has had since "Gone With
The Wind." We told you
about the Coast Preview, and
last week at Loew's 72nd St.
Theatre we saw its magic
with our own eyes and
heard the tumultuous cheers
of a capacity audience!
Watch! Wait! A new Box-
office Giant is born!

at the

in M.&M'$ comedy surprise oftheyear/

THERE'S A BIG ONE COMING!

rb

| M-G-M

'presents

^ Alexandre Dumas*

* TheXhree
4r Musketeers

<T%t .lorring

rb LANA TURNER

rb

GENE KELLY

* JUNE ALLYSON

* VAN HEFLIN
J£ ANGELA LANSBURY

- COIOR BY

4 Technicolor
rb 1

rfc rib *$* rb ^ rb *!* rb rt» rl '? rb rfr rb rb rb rt» rb rb ^ rb ♦ rt* rb rb *b rb

rb WORLD

* PREMIERE
^ Soon!

with FRANK MORGAN • VINCENT PRICE • KEE NAN WYNN • JOHN SUTTON • GIG YOUNG

Screen Piny by ROBERT ARDREV . Directed by GEORGE SIDNEY . Produced by PANDRO S. BERMAN

M-G-M presents GREER GARSON • WALTER PIDGEON in "JULIA
MISBEHAVES" • PETER LAWFORD • ELIZABETH TAYLOR
CESAR ROMERO • Lucile Watson • Nigel Bruce • Mary Boland
Reginald Owen • Screen Play by William Ludwig, Harry Ruskin and
Arthur Wimperis • Adaptation by Gina Kaus and Monckton Hoffe
Based Upon the Novel "The Nutmeg Tree" by Margery Sharp
Directed by JACK CONWAY • Produced by EVERETT RISKIN

Above :

Another ad (Actual size 3- Cols.) that tells
New Yorkers about M-G-M leadership.

SHOWMEN'S TRADE REVIEW, October 9, 1948

TO

■ If a U

Last Phase Coming Up

The government's 10-year old anti-trust suit against
the major film companies will enter its final phase next
week with the Department of Justice going before the
three judges of the Statutory Court reiterating the de-
mand for divorcement and the defendants, of course,
girding for a last-ditch fight against that and the other
measures the government attorneys insist are requisite to
a competitive market in the film business.

In all of America's industrial history, perhaps, no one
industry has been more acutely plagued with litigation
during so short a period as is the case with motion pic-
ture business now. Uncounted millions of dollars have
been drained away from the film industry's financial
resources due to the varied, complicated and expensive
litigation over the last decade. But of them all, this gov-
ernment anti-trust suit which is now drawing to its
climax has far outstripped the others both for the cost to
those film companies involved and for the equally costly
disturbance to normal operations of the business.

Whatever the outcome, the law will be the charter
under which the industry will operate. It would be
hysterical to say that the industry's future hangs in the
balance — for this industry will readjust to meet whatever
legal course is charted.

The average theatreman will do well to be alert to the
fact that, in one way or another, he will be operating his
business under conditions which, in the not distant
future, may be at great variance, in some details if not
entire substance, than obtained during the past decade.

But in planning for tomorrow — don't sell the motion
picture as a popular form of entertainment short. If the
market affords a supply of good pictures, the exhibitor
with a well-built and equipped theatre can exercise his
showmanship to profitable results while he gears his busi-
ness operations to the prevailing conditions of buying
product. The one boon— and it should be tonic to an
industry that has been in a state of flux for too many
months now— would be a settled, stable environment in
which business, minus the disruptions and distractions of
litigation and uncertainty, can progress and prosper.

The 'Joys' of Regulation

As a continuing thought to the subject of the anti-
trust suit. It can be hoped that once this is settled, the
industry will realistically face up to the fact that regula-
tion aimed to produce a live-and-let-live system evolved

and executed within the industry itself is — on the basis
of experience elsewhere — far more conducive to a healthy
industry than regulation from without.

In Britain today the exhibitor is taking it where it
hurts most under the rules for "preservation" of the
industry of which he is a part.

According to British trade papers, the independent
exhibitors are finding it very rough -going to live up to
the quota under which they are ordered to allot a total
of 45 per cent of screen time to home-produced features.

It may have been a "break" for producers when the
government ordered theatres to play favorites to the
home product under this quota regulation. But those
things have a way of giving others ideas, and we saw
where one exhibitor came forth with the proposal that
since the government tells him what pictures to show,
how about regulating the prices the producer shall charge
for pictures the exhibitor must book.

Regulation seems to be a brother to inflation, in that a
little more of same is always in order.

Hail Fellow!

Rugged, colorful Jimmy Grainger — -one of distribu-
tion's most vigorous exponents of the "hail fellow" per-
sonality which clicks so emphatically with theatremen —
stepped into the spotlight last week when Republic's field
forces initiated a drive in tribute to his tenth anniversary
as sales head of the company.

Changes vast and violent have come over the field of
distribution in the span of years during which Jimmy
Grainger has been a prominent figure in the industry,
but without in the least altering the rugged individuality
of Jimmy, the well known man of distribution.

Jimmy richly rates the honors being bestowed. More
power to him!

▲ ▲ A

Hollywood Observation

We look forward to a scheduled Hollywood observa-
tion tour to begin next week. Particularly interesting
will be the opportunity to note what progress has been
made in the one important objective of any real cam-
paign to cut production costs — which is the shortening
of shooting schedules. It will be interesting to make
comparisons with conditions obtaining just about a year
ago, when economy-consciousness was reaching fever —
if not frantic — pitch in the movie-making capital.

—CHICK LEWIS

4

WHAT'S NEWS

En the Film Industry This Week

Litigation

Possibility that Federal Judge Vincent
LeibelFs decree in the cause he decided

against the American Society of Composers,
Authors and Publishers when he found it to
be a monopoly might be less stringent than
originally anticipated, was being considered
in New York this week. Reason: Judge
Leibell displayed a great deal of interest in
the Ascap attorney's arguments that his
court could not go as far as it did in a civil
suit, and that divestiture of rights, as origi-
nally suggested in the Judge's opinion, should
come only in an anti-trust suit filed by the
Justice Department. The Judge reserved
decision. (P. S.)

The Justice Department meanwhile for-
mally made it known that it would seek
divorcement (separation of exhibition from
distribution), divestiture (dropping of theatres
by the defendants) and a five-year modified
ban on cross-licensing when the federal statu-
tory court in New York reopened hearings in
its anti-trust suit against the eight majors.
Hearing date, originally set for Oct. 13, is
due for a change as two defendants asked
30-day postponements. (P. 5.)

Distribution

Exhibitors face a 1948-49 which will offer
278 pictures, eight more than 1947-48,

while at the same time any market demand for
an even greater amount can be supported by
a backlog of 229 pictures either being made
or on the shelf. (P. 5.) This trend toward
more releases was evidenced by Universal
which is raising its coming schedule to 30
features, and by Republic which has a high
34 plus 16 outdoor specials and eight Roy
Rogers reissues. Warner Bros, announced that
it had a backlog and would release in
accordance to market demands while continu-
ing to produce.

RKO will release a shortened version — 121
minutes — of "Mourning Becomes Electra" to
the trade for pop-priced showings. Morris
Saner of Hollywood has taken over the plot-
less feature, "Concert Music."

Exhibition

Checkers in Wisconsin will not have to
take out a private detective's license and be

bonded provided they are checking with the
knowledge of the exhibitor and working in
the open, the Attorney General ruled in effect,
clarifying an earlier ruling. The earlier ruling
had placed checkers in the same category as
private detectives on the assumption that they
worked secretly. The law will apply to under-
cover checkers.

There are 756 drive-ins in th U. S. with a
car capacity of 313,378, 31 of which are closed,
137 of which operate through the year and 608
of which operate seasonally, the Motion Pic-
ture Association of America revealed this
week.

And exhibitors can take little comfort from
Sen. Taft's statement that excise taxes should

be cut, for the senators seems to think they
ought to come off first from cosmetics, lug-
gage, etc., and probably last from theatres.

Television

United Artists has set up a distribution unit
to handle films for television but would not

say whether it would be new product or
reissues. Screen Actors Guild plans to get
into a general union which would embrace
all performers but musicians for video shows
and video films. Nat Gold was elected presi-
dent of the National Television Council in
New York.

General

In England J. Arthur Rank came out with
a statement that there could be "no peace

and understanding" between the British and
American industries till British pictures got
"reasonable playing time in America." He
pointed to what he said was the success of
the British films wherever they had been
given a chance.

In the United States some industry sources
were inclined to consider the Rank "peace and
understanding" statement as an attempt to
bull whip more playing time and the Rank
reference to the success of his films as some-
thing which rhymed with whip and was not
unrelated to the bull. They pointed to diffi-
culties with British product here.

Rank, however, was having a bit of a go
of it in his own country as the press there
raised an eyebrow at his financial statement
and as British exhibitors appeared to be ac-
cepting the "All-American" plan for booking
duals put into effect by the Motion Picture
Association of America.

The Federal Reserve Board will hold open
hearings Oct. 12 on anti- trust charges against
the Transamerica (Giannini) Corporation.
The charge is based on alleged monopoly of
credit through the .company's holdings and
is not grounded in its film financing.

The House Un-American Activities Com-
mittee is scheduled to start its hearings after
the election, Rep. John McDowell said.
They'll take place in Hollywood this time.
Hearings of the Congressional Small Busi-
ness Committee have been called off report-
edly until the members get through their
campaigning for the coming elections.

Public Relations

Publicist Paul McNamara's plan for a
$2,000,000 public relations institute to be

financed by everyone in the industry from
janitor to top executive, received the approval
of Hollywood's Motion Picture Industry
Council. Theatre Owners of America is call-
ing its public relations committee into session
to discuss an expanded public relations plan
approved by its convention. Max E. Young-
stein, president of the Associated Motion
Picture Advertisers, outlined the public re-
lations program the association will put into
effect.

SHOWMEN'S TRADE REVIEW, October 9, 1948

Ampa Plan
Is Outlined

Centers on Industry
End Public Relations

Objectives of the Associated Motion Picture
Advertisers present administration will be two-
fold— 1) to give the public a true picture of
the motion picture industry ; 2) to make the
industry understand the importance of its ad, pub-
licity and exploitation men — President Max E.
Youngstein declared last Friday as Ampa held
the first of its winter meetings at the Hotel
Astor.

Youngstein, who lashed at what he termed
abuses in the industry and reiterated his opinion
that its public relations were bad, is advocating
a move on the part of Ampa to "strive with all
the power at our command to present the public
a true picture of the motion picture industry
and to do all we can to make that picture as
good as possible."

No Kidding

"We do not kid ourselves as to what our
contribution in this endeavor can be," he con-
tinued. "We do, however, have the manpower
and ability. We know for a certainty that we
cannot do this job alone. We also know that
the job cannot be done unless cooperation is
achieved with exhibitor groups such as TOA.
Ampa is already establishing such cooperation
with exhibitor groups and has made good
progress to date."

Youngstein declared that he had found from
a cross-country tour that it was too widely
believed: 1) The motion picture industry was
in a bad financial crisis ; 2) that it was a "hot-
bed of anti-American activity ;" 3) that it is
morally subversive ; that women's group be-
lieved it caused crime, juvenile delinquency, etc.

Small Business
Hearing Called Off

Hearing of the Congressional Small Business
Committee which was to have been held at
Louisville Tuesday has been postponed "at least
until after the elections," reports from that city
declared Wednesday.

According to the report Rep. Walter C.
Ploeser, chairman of the committee, had ad-
vised those interested that the body would be
unable to conduct the hearing as scheduled
"because of the pressure of the election cam-
paign." This apparently applies also to the hear-
ings which were set at Oklahoma City for Oct.
8 and Houston for Oct. 11. The hearings in the
past had considered exhibitor complaints.

Silent 'Tom Thumb'
In Preparation

Silent as well as sound versions of "The
Adventure of Tom Thumb," George Pal pro-
duction for United Artists release, will be made
the producer said this week. A survey, he de-
clared, showed that the silent field still controls
thousands of rentals in remote parts of the
globe. Duke Goldstone and Harry Hinkle will
do the silent version.

Plumlee Will Enter
Exhibition Field

Frank Plumlee, district manager for Theatre
Enterprises in the Kansas City District, resigned
this week to enter exhibition on his own. Ed
Kidwell, city manager of Roswell, New Mexico,
succeeds him.

INDEX TO DEPARTMENTS

Advance Data 30A Newsreel Synopses 37

Audience Classifications 19 Regional Newsreel 23

Box-Office Slants 19 Selling the Picture 13

Feature Booking Guide 31 Shorts Booking Guide 38

Feature Guide Title Index..- 31 Theatre Management 20

Hollywood 29 Theatre Equipment and Maintenance

National Newsreel 4 Begins Opposite Page 30

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Telephone.
LOngacre 3-0121. Charles E. 'Chick' Lewis, Editor and publisher; Tom Kennedy, Executive Editor;
Ralph Cokain, Managing Editor; Harold Rendall, Equipment Advertising Manager; West Coast Office,
6777 Hollywood Boulevard, Hollywood 28. California; Telephone, HOllywood 3055 ; Ann Lewis, manager.
London Representative, Jock MacG'regor, 16 Leinster Mews, London W.2 ; Telephone, AMBassador
3601 ; Member Audit Bureau of Circulations, Member Associated Business Papers. All contents copyright \
1948 by Showmen's Trade Review, Inc. Address all correspondence to the New York office. Subscrip-
tion rates: $2.00 per year in the United States and Canada; Foreign, $5.00; Single copies, ten cents.

SHOWMEN'S TRADE REVIEW, October 9, 1948

5

Drive-In Dope

There are 756 drive-ins in the U. S.,
with a total capacity of 313,378 automo-
biles, of which 13 are closed, 137 operate
through the year and 606 are open sea-
sonally, the first report of the Motion
Picture Association of America revealed
this week. Construction is under way on
86 more. The report made public by the
Association's Robert W. Chambers, lists
the Charlotte territory with 107 as hav-
ing the largest number of drive-ins, and
Dallas with 78 as second. Forty-eight
per cent of the houses run singles, 13 per
cent are duals and 39 per cent have an
alternating single and dual policy, Cham-
bers said.

Industry Council
Endorses McNamara Plan

Publicist Paul McNamara this week received
the endorsement of the Motion Picture Industry
Council in Hollywood for his $2,000,000 industry
public relations plan.

McNamara would set up an institute which
would be supported by funds from all who get
their income from the industry.

"This includes producers, janitors, actors,
exhibitors and everyone else in the business,"
he explained. "The fund will be used to get better
public relations for the industry."

Easier Film Market Likely
As Releases Show Increase

TOA Will Study
Public Relations Setup

Members of the Theatre Owners of America's
public relations committee will meet within the
next 60 days to discuss ways to expand its
present public relations setup into a permanent
organization, TOA headquarters in New York
announced this week.

278 to Date tor Coming
Season With Inventory
Of 229 to Support Market

From the shape of things to come exhibitors
will face an easier motion picture market during
the 1948-49 season as 15 distributors have set
release dates for a total of 278 pictures, or eight
more than the total that were put on the market
during the 1947-48 season.

More important probably is the fact that
these 15 distributors can also support the mar-
ket if it should show an increased appetite for
product, since among them they have an inven-
tory of 229 (either in work or completed) on
which dates have not been set.

The general increase of product for the com-
ing season, coupled with the fact that several
companies are making history by posting release
dates months in advance, does not mean that
all distributors have stepped up the number of
releases. In fact, while the trend seems to get
more product out of the vault so as to put more
rental money back into the film cash vault, not all
distributors have followed the policy of Republic,
Universal-International and 20th Century-Fox,
whose release schedules show a decided increase
in products. Some companies have added a pic-
ture or so to their lists ; others have cut a few
and still others have made a fairly substantial
decrease.

New Distributor

The 1948-49 season also marked a new dis-
tributor in the field of new pictures as Film

(Continued on Page 6)

Government Ready with Court Demand
For Divorce, Cross-Licensing Ban

The Department of Justice revealed this week
that it is ready formally to demand divorce of
exhibition from distribution combined with
theatre divestiture and a five-year modified ban
on cross-licensing when the three-judge federal
statutory court reopens hearings on several
phases of the Government anti-trust suit against
the eight major distributors.

The hearings to consider the phases which
the U. S. Supreme Court in May returned to
the lower court for rehearing were scheduled to
start Oct. 13, but last-minute indication pointed
to the possibility that they might not get under
way till early November as two of the defend-
ants— Paramount and United Artists — are seek-
ing 30-day postponements. Moreover, Oct. 13 is
the Jewish holiday of Yom Kippur.

Important

The divorce, divestiture and cross-licensing
proposals are the most important aspects of
the reopened case and apply only to the Big 5
theatre-owning defendants — Paramount, Loew's
(MGM), Warner Bros., RKO, 20th Century-
Fox.

The Government asks that the Big 5 be :
1 ) Ordered to divest themselves of all theatres
held with other defendants by Dec. 31, 1948.
In this case one defendant may buy out the
other provided the court is convinced that "such

acquisition will not unduly restrain competi-
tion.-'

2) Restrained from acquiring any other the-
atres with other defendants or acquiring in-
terest in any actual or potential competitor
(Continued on Page 11)

Johnston. Salesman

A one-year deal for from 20 to 25
films was concluded between the Yugo-
slav film monopoly and the Motion Pic-
ture Export Association, President Eric
Johnston was reported as stating from
Belgrade. The deal is to be in exportable
dollars. Johnston also reportedly con-
cluded a similar deal with the Russians.

No Peace Till
You Book — Rank

'Equal Footing' A Must;
Cites Success in Canada

J. Arthur Rank bluntly warned the American
film industry this week from London that there
could "be no peace or understanding between
the American Industry and the British industry"
until British films received "reasonable playing
time in the U. S. A., which they are not doing
today."

Issues Statement

The Rank warning came as part of a state-
ment which reviewed the financial situation of
Rank's film empire, a statement in which he
made it plain that his companies would make
only pictures for which it saw a market.

"We do not intend to embark," he said, "upon
the production of a film for which we cannot
see, based upon our past experience, a reason-
able opportunity of recovering its cost from this
market and from the overseas markets which are
available to us."

The British film tycoon further stated that
British pictures had been successful wherever
shown.

"Ever since I entered the film industry," he
said,, "my attitude to the American industry has
been that I believed it was in the interests of
both countries that Hollywood and British films
should be seen together all over the world but
that this result should be achieved on a friendly,
(Continued on Page 12)

Ascap Divestiture Uncertain; Court
Ponders Authority in Civil Suit

New York trade circles were pondering the
possibility Wednesday that the decree and in-
junction which Federal Judge Vincent Leibell
is to issue in the anti-trust suit he decided against
the American Society of Composers, Authors
and Publishers, might be less stringent than the
judge's opinion had originally indicated.

This question arose after the Judge in open
court had indicated that Ascap Attorneys Rob-

Zone Change

The Omaha, Neb., city council has
adopted a new zoning ordinance which
provides that drive-ins may be built in
first suburban residential districts.
Hitherto second suburban was the high-
est class allowed.

ert H. Patterson and Louis Frohlich had raised
questions which interested him as to how far
toward divestiture a federal court could go
in a civil suit. The Judge also wondered from
the bench whether the exhibitor plaintiffs in this
suit — the so-called Alden-Rochell suit, — might
not gain relief by an injunction which prohibited
Ascap or its members from attempting to license
public performance rights on music-synchronized
on film to exhibitors.

The court adjourned the hearing without
reaching a decision, setting Oct. 15 as a date for
exchange of briefs on the matter and Oct. 22
as the date to answer these briefs.

The judge's thoughts about his possible right
to order Ascap to divest itself of public per-
formance rights was vigorously opposed by
(Continued on Page 11)

SHOWMEN'S TRADE REVIEW, October 9, 1948

Easier Film Market Likely
As Releases Show Increase

(Continued from Page 5)
Classics, which previously had been handling
reissues, entered the market to make a fifteenth
distributor.

The data breaks down as follows :

Releases

Unrcleased

Company

1947-48

1948-

Allied Artists

2

5

2

Astor .

1
1

0

Columbia

29

29

OJ

30

21

22

Film Classics . .

9

3

MGM

25

19

17

Monogram ....

19

18

6

Paramount ....

18

19

16

RKO

31

17

24

23

34

8
0

Screen Guild . . .

8

9

Selznick

1 »

1

1

20th-Fox

22

35

27

United Artists .

15

15

16

26

30

24

19

16

28 .

270

278

229

U-I Increases
Releases to 30

Universal-International will release 30 fea-
tures, 61 shorts and 104 issues of its newsreel
during the 1948-49 selling season, Vice-Presi-
dent and General Sales Manager William A.
Scully announced Wednesday in San Francisco
at the opening of a west coast regional sales
meeting.

Scully's announcement raised the number of
releases originally anticipated by President Nate
J. Blumberg at 24 and was said to be based
on a survey of of exhibition which indicated to
the Universal sales chief that the market could
absorb the larger amount of pictures.

Shorts

-The shorts program will consist of 13 Name
Band musicals, eight musical westerns, eight
Variety Views, eight novelty subjects, eight
"Sing and Be Happys," two two-reelers, a one-
reel "Christmas Dream" and 13 Technicolor
"Cartunes" to be reissued.

Ten of the feature program is already com-
pleted, Scully said. They are:

"Kiss the Blood Off My Hands," "Rogue's
Regiment," "The Countess of Monte Cristo,"
"Mexican Hayride," "You Gotta Stay Happy,"
"Live Today for Tomorrow," "The O'Flynn,"
"Criss Cross," "Family Honeymoon," "Red
Canyon" (formerly "Black Velvet"). Others in
production or to go in production are :

"The Life of Riley," "The Story of Sam
Bass," "The Amboy Dukes," "The Night
Watch," "Ma and Pa Kettle," "Come Be My
Love," "Arctic Manhunt," "Abbott and Costello
and the Invisible Man," "Gambling Lady,"
"Bagdad," "Western Story," "Take One False
Step," "Moon Over Java," "Cripple Creek,"
"Tomahawk."

Warner Bros. Backlog
At 28. New High

Warner Bros, with a backlog of 28 completed
pictures, the largest in its history, will arrange
its release schedule to conform with the upturn

in market conditions, Hollywood sources this
week said following a meeting held by the com-
pany's toppers at the Burbank, Calif., studios.

The company, which said it planned to con-
tinue analyzing market trends and expected to
"maintain a high level of employment" in the
studios meanwhile, as it went ahead with its
production plans. The study of the markets
has already resulted in a reshuffling of some
release dates with the following pictures now
set:

Oct. 9, "Smart' Girls Don't Talk" ; Oct. 23,
"Johnny Belinda" ; Nov. 13, "June Bride" ; Nov.
27, "Fighter Squadron," (Technicolor) ; Dec.
23, "Decision of Christopher Blake" ; ' Jan. 1,
"One Sunday Afternoon," (Technicolor) ; Jan.
15, "Whiplash," Zachary Scott; and Jan. 29,
"Adventures of Don Juan," (Technicolor).

Republic Lists
34 Features

A 1948-49 releasing chedule consisting of 34
features, 16 pictures with outdoor or western
locales, four serials, four one-reel novelties and
eight Roy Rogers reissues, was announced this
week by Republic.

The 34 features are split into 14 A's and 20
B's, while the outdoor series will comprise :

Six Allen Lanes — "Sundown in Santa Fe,"
"The Renegades of Sonora," "Sheriff of Wichi-
ta," "Death Valley Gunfighter," "Tucson Trig-
ger Man," "Navajo Trail Raiders"; six All-
Stars — "Fort Dodge Stampede," "Prince of the
Plains," "Outcasts of Virginia City," "The Las
Vegas Kid," "Arizona >Badman," "San Antone
Ambush" ; four new Roy Rogers in Trucolor —
"The Golden Stallion," "Hills of Oklahoma,"
"Down Dakota Way," "The Far Frontier" —
and eight Roy Rogers reissues — ' 'iShine on Har-
vest Moon," "In Old Caliente," "Frontier Pony
Express," "Saga of Death Valley," "Ranger and
the Lady," "Colorado," "Robinhood of the
Pecos," "Young Bill Hickok."

The four serials are "Federal Agents vs.
Underworld, Inc.," in 12 chapters ; Clyde
Beatty's 15-chapter "King of the Jungleland (a
revision of "Darkest Africa"), "Ghost of Zorro"
and "Pirates of Treasure Island," both in 12
chapters.

14 A's, 20 B's

The schedule, as announced by President
Herbert J. Yates and Executive Vice-President
William R. Grainger, lists a total of 14 A pic-
tures and with 20 Bs, release dates for some of
which already been set (STR, Sept. 25, p. 6).
The A's listed are :

"Wake of the Red Witch," "Eagles in Exile," "The
Missourians" (Trucolor), "Belle of the Gold Coast"
(Trucolor), "The Vanishing Westerner" (Trucolor),
"Crosswinds," "The Sea Eagle," "Panama Passage,"
"The Golden Horde," "Faces in the Sun," "Belle
Starr and the Daltons" (Trucolor) and three untitled.

The 20 B's follow: "The Hideout," "The Silver
Tide," "Streets of San Francisco," "Homicide for
Three," "Duke of Chicago," "A Fool's Gold," "Daugh-
ter of the Jungle," "Flaming Fury," "Rose of the
Yukon," "Post Office Investigator," "New York
Police Secrets," "The Tough Girl," "Undertow,"
"Escape From Alcatraz," "Thunder Over the Sierras,"
"Lady Robinhood," "Lay That Pistol Down," "The
Marines Take Over," "The Federal Marshal," "Ty-
phoon."

The four one-reel cartoon novelties in Trucolor are
produced by Impossible Pictures and are: "Bungle in
the Jungle," "Beyond Civilization to Texas," "Ro-
mantic Rumbolia," "The Three Minnies."

'Columbus' Roadshow

Universal-International plans to road-
show J. Arthur Rank's Technicolor
"Christopher Columbus," Vice-President
and General Sales Manager William A.
Scully declared from San Francisco this
week.

Republic Offers
Trucolor to Producers

Republic is discussing several deals by which
it will make the Trucolor process available to
independent producers provided the shooting is
done on the Republic lot, President Herbert J.
Yates told Showmen's Trade Review in Holly-
wood this week.

Yates said this requirement that the outside
product using the color process be made at
Republic was due to the fact that the studio's
technical crew is familiar with the Trucolor
process and can get the best results with it.
At present "Montana Belle," produced by Bob
Welsch and Walter Colmes' Fidelity Pictures,
is the first such independent production to be
made under the required conditions at Republic,
Yates added.

Safier to Distribute
'Concert Magic'

Morris Safier announced this week from
Hollywood that he was taking over distribution
of "Concert Magic," the full-length picturization
of a concert which features performances by
Violinist Yehudi Menuhin, Pianist Jakob Gimpel,
Contralto Eula Beal and Conductor Antal
Dorati. Safier said that he would handle distri-
bution of the film, directly with theatres in some
instances and through states' rights outfits in
others.

UA Sets Up Video
Distribution Unit

United Artists this week embarked upon a
policy of selling features and shorts for tele-
vision use and organized a special , department
in its organization to handle such sales, Paul
N. Lazarus, Jr., executive assistant to the
president, announced.

The new department, under direction of John
H. Mitchell, formerly with Mutual Broadcast-
ing and radio program developer for an adver-
tising agency, will operate through the UA ex-
changes. Whether the product offered to tele-
vision will be reissues or new product was not
stated.

Wis. Checkers Won't
Need License

Checkers in Wisconsin will not have to take
out a private detective's license and be bonded,
Attorney General Grove L.- Broadfoot ruled
this week, apparently reversing himself on an
earlier ruling. Broadfoot found that checkers,
such as those of Confidential Reports, did not
come under the state's private detective board
because their checking activities were not secret
and were made with the knowledge of the
exhibitor. ji

Thomas Armat Dead

Funeral services for Thornas Armat, 81, in-
ventor of the Bioscope, firs't I practical motion
picture projector, were held ajt Fredericksburg,
Va., this weekend. Armat's invention was first
used at Koster & Bial's in 1096.

BIG THINGS COOKING!

Universal-International
presents

DONALD

O'CONNOR

MA X PA KETTLE OF "THE EGG AND l"

MARJ0J?IE MAW
PBRd KILBRIDE

TbgetAer dgain f

to'

and

PENNY EDWARDS
JOE BESSEB

Screenplay by D. D. BEAUCHAMP
from his Collier's Magazine Story
Directed by GEORGE SHERMAN
Produced by LEONARD GOLDSTEIN

$m*C0STELlo

meet v

ft!

Mb

TuWolfman * Dracula • n. Monster

played by played by played by

LON CHANEY BELA LUGOSI GLENN STRANGE

WALTER W ANGER

m roots

Starring

And Introducing ' Directed by GEORGE MARSHALL

by JAMES STREET

Screenplay by Alan LeMay • Additional Dialogue by Lionel Wiggam
Produced by Walter Wanger Pictures, Inc. • A GEORGE MARSHALL Production
A Universal-International Re/ease

pi

IiVj

ft

EONARD GOLDSTEIh

DICK

Universal-International presents

ROBERT AVA

WALKER -GARDNER • HAYMES

Universal-International
presents

ONE TOUCH of VENUS

with EVE ARDEN • OLGA SAN JUAN • tom conway

Screenplay by Harry Kurnitz and Frank Tashlin • Based on the Musical Play • Music by
Kurt Weill • Book by S. J. Perelman and Ogden Nash • Lyrics by Ogden Nash • Suggested by
the Novel, "The Tinted Venus" • Directed by WILLIAM A. SEITER • Produced by LESTER COWAN

^ AND GETTING
AWAY BIG
^ FOR ->
BIG NEWS OF
THE
MOMENT!

EDMOND O'BRIEN

... TAYLOR

mi.

with

RAY COLLINS
HUGO HAAS
HARRY DAVENPORT

Original screenplay by Oscar Brodney

Produced by ROBERT ARTHUR
Directed by FREDERICK DE CORDOVA

» • • •

• •••••• •

HARRY VON ZELL- HEATHER ANGEL

Screenplay by Claude Binyon • From the Novel by Frederic Wakeman
Produced by JOSEPH SISTROM • Directed by CLAUDE BINYON

LL

MARTA

VINCENT

•TOREN PRICE

Jniversat-lnternational presents

JOAN BURT

FONTAINE LANCASTER
"KISS THE BLOOD
OFF MY HANDS"

„.„.„,. ROBERT NEWTON

reenplay by Leonardo Bercovici • Adaptation by Ben Maddow and Walter Bernstein
Additional Dialogue by Hugh Gray • Based on the novel by Gerald Butler

Produced by RICHARD VERNON • Associate Producer Norman Deming
Directed by NORMAN FOSTER • A HAROLD HECHT-NORMA PRODUCTION

m • •

• AND COMING UP IN NOVEMBER

This is only the
beginning of U-I's
big parade of hits
for 1948-1949

SHOWMEN'S TRADE REVIEW, October 9, 1948

II

Gov't Will Ask
For Divorce

(Continued from Page 5)

theatre or from acquiring any other theatres
without court approval.

3) Restrained from making agreements which
would prevent an exhibitor from acquiring a
theatre and from voting stock or in any way
controlling theatres which the defendants have
been ordered to dispose.

4) Ordered to divest themselves of theatres
held in partnership with partners who are not
defendants in the suit. (Illustration: Para-
mount's partnership with Texas Interstate, the
latter of which is not a defendant, in contra-
distinction to a situation say where Paramount
and Loew's, both of which are defendants,
have interests in theatres.) The party to whom
the theatre is sold must not be involved in the
suit, or be affiliated with any of the defendants
in the suit.

And

Furthermore, the Government asks that the
Big 5 be :

1) Ordered to furnish within one year from
the date of judgment a plan whereby they would
divorce their exhibition interest from distribu-
tion and production. This plan is to be carried
out in five years.

2) Ordered to furnish within one year from
judgment date, plans for divestiture of theatres
not previously covered by proposals.

Cross Licensing

The Government also makes two requests on
cross-licensing which would prevent any one
of the defendants from licensing more than 50
per cent of the product he releases within a
six-month period to theatres in which another
defendant has an interest. These proposals ap-
ply to locations where the defendants enjoy
"closed towns" and where they control the first-
runs. The cross-licensing ban would be for
a five-year period.

Other phases of the Government proposals,
which also affect the Little 3 — Universal, United
Artists, Columbia — as well as the Big 5 are :

1) A ban against franchises excepting where
they are made to enable an independent ex-
hibitor to compete with an affiliated exhibitor.

2) A ban against discriminatory trade prac-
tices — kickbacks, moveovers, extended runs,
roadshows, etc.

The Little 3 will be on hand against a re-
mote contingency that the statutory court might
come up with some new sales proposals to re-
place the competitive bidding which the U. S.
Supreme Court knocked out when it reviewed
the case.

During this appeal to the Supreme Court,
United Artists lost in its effort to legalize road-
shows. Universal won a limited franchise privi-
lege when the high court reversed the lower
court's ban against this form of selling. Co-
lumbia won the right to sell pictures in blocks
provided it did not condition the sale of one
picture upon the purchase of another.

Hence little action is expected from the Little
3's corner and it shapes up as a divorce-
divestiture fight in which the Big 5 will slug it
out. ,

Wonder

A few observers late this week were wonder-
ing whether the Government proposals are as
fatal as the Big 5 think. Part of this wonder
arose from the report that some of the Big 5

Now It's a Bank

The Federal Reserve Board this week
set Oct. 12 as the date for public hear-
ings on anti-trust charges against the
Transamerica Corporation (Giannini in-
terests) giant financial organization
which has been prominent in him fi-
nancing. The charges are based on the
claim that Transamerica headed by
Amadeo P. Giannini, through its Bank of
America National Trust ana Savings As-
sociation, had achieved a "credit monop-
oly" through placing directors on the
boards of tne bank in its huge chain.
The chain has 516 branches in California
and other western states and resources
estimated at better than $5,000,000,000.

The charges are the first such filed by
the Federal Keserve Board under powers
assigned it by the anti-trust laws and
were reported to have been under con-
sideration tor two»years.

had discussed a consent decree this week in
Washington. No official word was available on
the subject but Paramount and 2Uth-.box were
said to be less opposed to divorcing exhibition
from distribution, provided they would not have
to break up their theatre chains. Warner Bros,
was said to be undecided with Loew's and RKO
fighting for their theatres.

Not in Sight

At the moment no consent decree seemed in
sight. 1 he persistence with which reports on
this subject recur is probably based on Wash-
ington talk that the Government is sticking to
divorce and divestiture only because Robert
L. Wright, special assistant to the Attorney
General, who has led the Government fight the
whole way, is adamant on the subject. Others
in the Department might favor a solution which
would require less legal combat.

Observers were also speculating on a new
clause in the Government proposals which legal
sources said was merely routine. The clause
reads :

"At any time after three years from the entry
of .this judgment any defendant which has sub-
mitted a plan pursuant to paragraph (1) of
Section iv (regarding divorce of exhibition from
distribution) of this judgment may petition the
court to suspend the effective date of such plan
or the taking of any steps to effectuate it upon
the ground that actual divestiture of theatre
interests during such period has made such
plan unnecessary, in whole or in part, to pro-
vide adequate competition in the distribution
and exhibition of films. Upon the filing, in good
faith, of such a petition, an appropriate order
suspending execution of the plan shall issue as
of course and be in effect until the court shall
have heard and determined the merits of the
petition. The court may thereafter enter an
order revoking, modifying, or affirming said
plan, in whole or in part, or substituting such
other relief as may be warranted by its findings
as to the competitive conditions then prevailing
in the industry."

1,415 Theatres

The questions of divorce, divestiture and
cross-licensing which will affect approximately
1,415 theatres are returned to the statutory
court by virtue of the U. S. Supreme Court
ruling in its appeal. When the case is heard on
these phases it will be before Circuit Court of
Appeals Judge Augustus N. Hand, Federal
Judge Henry L. Goddard and Federal Judge
Alfred Coxe, the last of whom replaces Federal
Judge John Bright, who died while the case
was being appealed.

Judge Ponders
Ascap Objection

(Continued from Page 5)

Milton Weisman, attorney for the exhibitor
plaintiffs. Weisman also opposed unsuccessfully
efforts of" Songwriter Milton Agar and Pub-
lisher Chappel, Inc., to intervene in the suit
because their interests were involved. The
judge permitted their intervention.

In his argument against some findings of fact
and conclusion at law which Judge Leibell had
reached, Ascap's Patterson asked that the lan-
guage be clarified so that the judge's rule ap-
plied only to public performing rights on film-
synchronized music and hot to the entire field of
Ascap's licensing — such as radio stations, night
clubs, dance halls, etc.

Civil Action

He pointed to the fact that the situation be-
fore the court was a civil action and not one
inaugurated under the anti-trust laws by the
Attorney General on behalf of the public and
questioned because of this whether the court
had the right to order Ascap to divest itself of
the public performance rights on film synchro-
nized music and whether its members could be
ordered to issue their public performance rights
only to producers.

"We have," Patterson declared, "been unable
to find any private case where divestiture or
partial dissolution has been ordered," adding :
that if divestiture were necessary it should
come as a request from the Attorney General.

To Cause Confusion

Patterson further pointed out that through
composer-publisher contracts, the copyright was
frequently vested in the publisher and should
the court order public performance rights to go
to the copyright holder, it would cause untold
litigation until it was determined who actually
should have these rights.

Judge Leibell commented on the view that
a private case was not entitled to the same
broad scope of relief as a public case brought
by the Attorney General. At one time he in-
terrupted Weisman's argument to remark:

"I am concerned with this : Has the court
gone too far in ordering divestiture? The court
wants to be sure first that it is right."

The Nomand Appeal
Under Advisement

The U. S. Circuit Court of Appeals in Boston
Tuesday reserved decision on an appeal by Ex-
hibitor A. B. Momand to set aside a ruling by
a federal court which deprived him of damages
in an anti-trust suit against the majors. The
judge had reversed a jury finding for the
plaintiff.

RTQMR Elects Woman

For the first time in history, an ex-
hibitors' association has elected a woman
as president, Cleveland reports. Last
week the Akron Theatre Owners and
Managers Association elected Mrs. Helen
Smith as president to succeed Max
Federhar who refused to take the office
again. Mrs. Smith, owner of the Majestic,
in her new office follows in the footsteps
of her husband, the late Weary Smith,
who was active in all industry and civic
affairs. At the election meeting Roy L.
Russell, owner of the Russell Theatre,
Millersburg, spoke on the state tax situa-
tion as it affects theatres and on Caravan.

12

SHOWMEN'S TRADE REVIEW, October 9, 1948

No Peace Till
You Book — Rank

(Continued from Page 5)
yet competitive, basis. I still wish to operate on
this basis in spite of what has happened over
the last 12 months.

"... I would still like to reach an under-
standing with them but I doubt if it can be
reached under the leaders of the Hollywood
industry until prepared to accept the fact that
the British film industry is an established in-
dustry and is one which must be treated on
that footing. I am equally satisfied that there
can be no peace or real understanding between
the American industry and the British industry
until otfr films receive reasonable playing time

OK by Independents

Independents and other non-Rank theatres
in Great Britain have accepted the "All-
American" programs which American dis-
tributors are insistent upon and are booking
them heavily, London reported this week.
The "All-American" bills, designed to beat
the British quota which would arbitrarily
cut into American film rentals by classifying
many of them as B's and entitled to the
smaller part of the revenue on double bills,
is a sales policy set up by the Americans
whereby both halves of a double feature have
to be American. To date J. Arthur Rank's
circuits have not bought on this basis, but
his buying month is not till mid-November,
London said.

in the U. S. A. which they are not doing to-
day. . . .

"In 1945," Rank continued apparently thrust-
ing at arguments that British films could not
succeed here, "1 was told by Hollywood leaders
that the Canadian and American markets were
virtually the same. I can only reiterate that, if
the earnings of British films in American bore
the proper relationship to those which we
achieve in Canada, we should receive many mil-
lions of dollars per annum from the U. S. A."

Critical of Report

London trade sources this week were re-
portedly critical of the financial statements is-
sued by the J. Arthur Rank companies. Press
comment claimed that Rank had borrowed more
than $52,000,000 from the bank and had listed
as assets $48,000,000 which covered inventory
and story rights on films to be produced. (This
is usually regarded as an ordinary bookkeeping
procedure.) Rank reported $16,727,032 profits
before taxes on his $268,000,000 investment.

Video Council Elects

Mel Gold was elected president of the National
Television Council this week. Other officers are
Vice-President Burt Balaban, Secretary Robert
M. Wormhoudt and Treasurer Robert W.
Paskow.

Football Films

Theatres in Columbus, O., are finding
competition in the films made of foot-
ball games of the Ohio State University
team on the home diamond. The films
are shown in University Hall on Ohio
State campus with a general admission of
50 cents and 25 cents for students. Only
one performance is given of each home
game but it is a complete coverage of
the preceding day's games. A baby-
sitter service is being provided on the
campus so that university student fami-
lies may attend the home games.

Silent Films Back

Silent pictures came back to San Fran-
cisco this week at one of the city's most
historic theatres, the Bella Union in the
Barbary Coast section, which first opened
its doors 99 years ago. On the anniver-
sary bill was Charlie Chaplin's "The
Count" and William Haines' "The Thrill
Hunter."

WiU Sell You Coffee
And Sugai It Too

A coffee dispenser which makes drip coffee,
can make change, and take nickels, dimes or
quarters while serving a six-ounce cup of hot
coffee, is the latest drink dispenser available for
theatre use, according to Jay Means, who oper-
ates the Oak Park at Kansas City, Mo.

Means unveiled the new dispenser last week.
It is the product of a firm in which he is inter-
ested with Tom Willard, Coleman Buck, Ronale
E. Lime and the Lymean Manufacturing Com-
pany. Means is working on additional financ-
ing to put the machine, a pilot model of which
has been produced, into actual production. He
estimates cost of the finished product will be
$800 to $900 a machine.

According to Means the consumer places a
coin in the slot, the machine goes into action and
brews a fresh cup of coffee and pours it into a
paper cup behind a glass trap door. The con-
sumer then may add cream and sugar by means
of push buttons. After that he raises the trap
door and helps himself to the coffee. Once the
door is raised and lowered the cycle must be
reactivated by a coin.

Red Probe to Start

filter Election— McDowell

The House Committee on Un-American Ac-
tivities will resume its probe of alleged red
activities in Hollywood shortly after the elec-
tion, Rep. John McDowell said in Washington
this week. The new hearings will be held in
Hollywood.

Meanwhile counsel for Screenwriter John
Howard Lawson, who is one of the 10 held
in contempt of Congress for refusing to answer
questions on his political affiliations, asked the
U. S. Supreme Court to act immediately to de-
termine the right of the Committee to compel
witnesses to answer such questions.

Calendar

OCTOBER

13-15, annual convention, Independent Theatre Own-
ers of Wisconsin and Upper Michigan, Hotel Schroeder,
Milwaukee.

14, testimonial dinner by Kansas City film industry
to N. Y. Radio City Music Hall Manager Gus Eyssell,
Muehlbach Hotel, Kansas City, Mo.

17, ninth annual dinner dance, Motion Picture
Bookers Club, Hotel Commodore, New York.

26, seventh annual meeting, Motion Picture Theatres
Association of Canada, King Edward Hotel, Toronto.

27-2S, annual convention, Kentucky Association ot
Theatre Owners, Seelbach Hotel, Louisville.

25-29, semi-annual convention, Society of Motion
Picture Engineers, Hotel Statler, Washington, D. C.

NOVEMBER

1-2, convention. Allied Theatre Owners of Texas,
Dallas.

12, 13, convention, West Virginia Theatre Managers'
Association, Terrace-Plaza Hotel, Cincinnati.

27-28, fall board meeting of National Allied, New
Orleans.

29-Dec. 1, annual convention, National Allied, New
Orleans.

N. O. Unit Youngest
Allied Meet Host

When national Allied holds its convention in
New Orleans Nov. 29-Dec. 1 it will be meeting in
one of the oldest cities in the United States .
with the youngest Allied units — Allied Theatre
Owners of the Gulf States — eager to be a host
to a national organization, Maurice Artigues
claimed this week.

Artigues, manager of the Gulf States unit
with offices at New Orleans, declared that the
coming convention will not only be an important
one for business, but that on the pleasure side
it probably will top any Allied convention held
to date.

He pointed to the fact that New Orleans, in
addition to offering a modern seaport industrial
city and the hub of Latin-American air trans-
portation, was one of the few new world cities
to preserve an old world charm.

Famous Old City

The famous French Quarter, built by the
French and Spaniards and bringing to Amer-
ica one of her first theatres, even before
Washington led continental armies against the
British, stands in its original charm and quaint-
ness, he said. In addition, New Orleans' fa-
mous restaurants, where food and drink are an
art, are still operating. One of them, he said,
has been feeding epicures for better than a cen-
tury. The youngest, he added, is better than a
quarter of a century old.

Details of the social festivities at the National
Allied convention were released this week by
W. A. Prewitt, Jr., convention chairman. On
Monday, Nov. 20, the ladies attending the con-
vention will be taken on a walking tour of the
old French quarter during the afternoon. That
evening a party will be held aboard the steamer
President, which will plow up and down the
Mississippi while the revelries go on.

Ladies Day

On Tuesday the ladies will attend a special
luncheon and fashion show at the Roosevelt
Hotel, and from 6:30 to 8:00 p.m. a cocktail
party will feature all the famous New Orleans
drinks. The annual banquet (informal) will
take place Wednesday evening. The committee
announces that every effort is being made to
insure sufficient hotel accommodations, but warns
that late-comers may have difficulty obtaining
rooms.

Award

Atwater Kent has added $500 to the win-
ning Youth Month tuition scholarship at the
University of Denver, headquarters of the
Theatre Owners of America declared.

Unscathed

The flurry aroused in Mississippi by
Novelist James Street's criticism of the
States' Rights Democratic movement,
has seemingly had but little effect on the
pulling power of "Tap Roots," New Or-
leans reports. One Mississippi exhibitor
canceled the film, but the picture has
since been shown in Meridian as a benefit
for the States' Rights campaign fund,
netting the southern cause about $1,000.
Many residents of the state made con-
tributions to the fund immediately after
Street's attack — money which they said
they would have spent at theatres, so the
States' Rights movement gained two
ways. In New Orleans "Tap Roots" was
held for a second week at the downtown
RKO Orpheum.

SHOWMEN'S TRADE REVIEW, October 9, 1948

13

Selling- the Picture

News and Ideas Concerning Profitable Advertising, Publicity and Exploitation

I.M.P.S. Clinic

WITHOUT ANY HELP. I.M.P.S. Member E. C. Quails,
Jr., manager of the State Theatre, Burlington, N. C,
constructed this eye-catching front on U-I's "Man-
Eater of Kumaon," which consisted of cut-outs of
two 6-sheets and 3-sheets mounted on white back-
ground draped with gray moss. Bamboo frames em-
braced inserts, stills and 22x28s. Remember, Quails
did this swell job all alone. On another picture,
MGM's "A Date With Judy," he had teen-age girls
distribute 1,200 cards, to each of which a penny was
affixed. Copy: "Here's Your First Penny for 'A Date
With Judy'" . . . etc. "Had a great drawing power,"
Quails declares.

I.M.P.S. Member Report

Telephone Index Offers
Continuing Advertising

NYMAN KESSLER, who supervises the
Odeon, Roosevelt and Renaissance in New York
City's Harlem district, recently made use of an
advertising gadget that would be applicable to
almost any situation. The idea was based on a
telephone index that covered all the important
merchants in that particular neighborhood. In
other words, it was a special index conceived as
a convenience for persons who do not want to
thumb through the entire telephone book to get
the number of a local store.

Kessler had an advertising man contact the
merchants to take space in the book (which
paid for the book). The payoff was that the
theatres were, of course, featured on the front
cover, and since the index was something that
stayed around the house indefinitely the the-
atres then enjoyed continued advertising of the
best sort.

Applying Showmanship to Programs

You'd think, from a casual glance at the-
atre programs, that they have not changed
much since Griffith was with Biograph. But
looking closer, you see how exhibitors have
developed a finesse and a diversity of method
calculated to get the absolute utmost from
their copy and the money expended.' There
is no way of knowing exactly, but it is a
good guess that 80 per cent of theatres over
the country use programs.

"Programs'' is an all-inclusive word in
this case, for the types vary as the colors in a
bed of zinnias. There is the newspaper type
with publicity about coming" pictures and
sometimes chit-chat about the stars (usually
found in big-city theatres). There is the
straight one-folder, with its ad cuts culled
from press sheets. There is a smaller one-
folder. And lastly comes the printed post
card.

Another type, used a lot in small towns,
but not so familiar in cities, has come to light
these past two weeks in the I.M.P.S. clinic
on programs. This is the calendar. What
makes it interesting in a survey sense is the
difference of opinion manifested on this mat-
ter by I.M.P.S. members.

Difference of opinion is the right of all
Americans, and the I.M.P.S. boys sure do
take advantage of it. Take this thing about
the calendar, for instance. Last week Brother
Truman Riley of the Palace Theatre, Mc-
Allen, Texas, said "a monthly calendar is
a good thing for wasting your money if your
situation is subject to booking changes."
But, lo and behold, this week we have ex-
amples of at least a half dozen situations
that use calendars and are very pleased with
them.

H. Newman, Strand Theatre, Marshall,
111., offers his rave: "I've never met a me-
dium of out-of-town business promotion as
effective and at a minimum of expense as
the monthly calendar among small towns."

The calendars necessarily do not vary

greatly since the}' follow the format of a
regular calendar with its mathematical
squares — copy, of course, inserted in the
squares corresponding to the run.

Edwin M. Testsell, Strand and Ritz in
Tooele, Utah, had the problem of making
up one calendar for two theatres playing
different attractions. He solved the dilemma
by making each square twice as long ver-
tically and then printing one theatre's an-
nouncement in black and the other in red.
Teetsell also has a novel method of dis-
tribution— he uses Girl Scouts.

A. B. Jefferis of the theatre of the same
name in Piedmont, Mo., has used a monthly
calendar for 14 years, which indicates what
he thinks of it. His patrons ask for new
calendars near the end of each month. "At
times," says Jefferis, "we will rubber stamp
a star in a corner of a few dozen of them
and announce that those who bring in the
marked calendars will receive free seats.*"

Other calendars are reversed — all marked
but a few — and at the end of the month one
type of calendar is called in. The patrons
have to keep their calendars through the
month for a shot at the free seats.

Brother Jefferis speaking again: "These
are a lot cheaper than the weekly programs,
and I have been in many homes in the county
and have found our calendar pinned on the
wall."

Leonard Frick, Cayce Theatre, Cayce, S. C,
and Percy Bond, Lorex Theatre, Loraine,
Texas, both use commercially printed calen-
dars and both approve highly. A noticeable
fact about some commercially printed calen-
dars is that in an unused space you'll most
likely see something similar to this: "Go to
church every Sunday."

Judging by the I.M.P.S. clinic reports,
regular folder programs are becoming
smaller. Figures given by members on the
size of their folders run all the way from
{Continued on Page 14)

Loew's Int'l Issues New
Children's Show Manual

As a companion piece to last year's "Special
Children's Shows — Why and How," another
working manual entitled "Promoting Extra
Revenue Through Special Children's Shows" is
being distributed internationally by MGM as a
practical guide for practical showmen, with
stress always on a "how-to-do-it" basis.

Prepared under the supervision of David
Blum, Loew's International director of adver-
tising and publicity, the manual outlines the
experience of one theatre, the Metro in Bom-
bay, India, where despite unsettled political con-
ditions and religious problems, children's shows
were instituted and a "Metro Cub Club" organ-
ized with great success

WIN PRIZES IN SHOWMANSHIP CONTEST. Eagle Lion Vice-President Max E.
Youngstein (second from right), in charge of advertising, publicity and exploitation, pre-
sents cash prizes to Century Theatres managers who won the circuit-wide contest sponsored
by EL for the best showmanship campaigns on the company's 1947-48 product. Left to
right: Dan Martin, Huntington Station Theatre, Huntington, L. I., third-place winner;
Howard Conn, Midwood, Brooklyn, second place; Saul Rennick, Farragut, Brooklyn, who
won first prize; Youngstein, and Michael M. Siegel, Century Theatres director of adver-
tising and publicity.

14

SHOWMEN'S TRADE REVIEW, October 9, 1948

I.M.P.S. Member Report

For Year 'Round Goodwill
Value— Try Kiddie Shows

By Howard S. Phillips

Rend Theatre, Philadelphia

Comes fall, comes a new movie season, come
new ideas (or rather old ideas polished up
under various guises) some good, some bad, but
all designed to draw more of the filthy material
we call money over the box-office window.

Exploitation stunts will be pulled off today
and be" forgotten tomorrow, so let's be dif-
ferent and try to put over something that won't
be a flash in the pan, but will really pay off
52 weeks a year.

At last you say : A New fdea ! But the
answer is definitely not. In fact, a very old
idea — that is at least 29 years old. We mean
the "Children's Theatre."

If you contemplate operating this type of
show, now is the time to start. Once the show-
man gets his show set and running he can for-
get opposition, weather and outside attractions.

Unable to Avoid

But in this start lie most of the pitfalls which
some theatremen seem unable to avoid. Some-
times, this is due to bad advertising, a hasty
campaign, not enough coverage, local condi-
tions beyond his control, lack of parent coopera-
tion, and last, but not least, poorly chosen
shows.

Start your campaign with a little teaser story
in your local paper, telling how the editor met
you going down town with a flock of plans un-
der your arm to take up with your film ex-
changes. Let the editor predict lots of good
things being, in store for the younger fry of
the community, etc. And allow us to add
something new and most effective. If you are
well known among the children in your neigh-
borhood start a "Whisper" campaign. Quietly
tell several small groups of youngsters that
you are planning special shows for them. But
ask them not to mention the fact outside. In
short time the whole neighborhood will be
talking about what a great thing you are plan-
ning for their children.

Off to a Good Start

Now is the time to break with newspaper ads,
lobby displays, screen announcements. Talk to
them from your stage at every opportunity.
Issue a little pamphlet titled "Blank Children's
Theatre News," using the name of your theatre
of course. And now back this up with an
honest-to-goodness kid show that will give
them an entertaining afternoon, and you will
be off to a good start.

But a word of caution. Any double feature,
or cartoon carnival, or western plus a serial
will not do. So be fussy about your feature.
Fall back on the old Shirley Temple, or Mickey

Gas Shortage Stunt

Taking advantage of the current gaso-
line shortage situation on the west coast,
Stanley Kramer's Screen Plays an-
nounced that a coupon good for a gallon
of gas would be given to everyone buy-
ing a ticket for the premiere of "So
This Is New York" at the four Music
Halls in Los Angeles. The deal was
made with a local service station. The
only catch: patrons had to pay for the
gas. Stunt got lots of attention.

Rooney releases. These are perfect starters,
then keep choosing entertaining films, of. which
you will find many on the market. Then sur-
round feature with a cartoon, a comedy or
novelty and before long you will see the young-
sters, as well as their parents, beat a path to
the door of your theatre every Saturday.

You will have headaches, but give them en-
tertainment, raise your prices, and you will
find they will go for it in a big way. But a
last warning. Keep your shows within the two
hour limit, this will prevent too much restless-
ness and in turn prevent much damage to your
property.

I.M.P.S. Member Report

'He Died Laughing'

R. J. HUG, manager of the Ritz Theatre,
Inglewood, Calif., went in for the good old
comedy ballyhoo not long ago when he used the
so-called corpse gag in two instances — for
"Fuller Brush Man" and "My Man Godfrey."
Hug used a manikin on a stretcher who was
covered with a white sheet to give the impres-
sion of some one dead. He left the feet un-
covered, showing the shoes. The stretcher was
carried about the streets by two boys in full
doctor outfits. Sign on side of stretcher read :
"He died laughing at (name of feature).

'Red River' Booklet

United Artists publicity and exploita-
tion department has issued a 32-page
booklet on Howark Hawks' production
of "Red River" for exhibitors. The book-
let carries many scene stills, star and
producer portraits and squibs, a long
feature story on westerns, capable of
adaptation by film editors for a Sunday
article, plus a map of the section of the
country where the picture was filmed.
Inserted in the booklet is a letter from
Publicity Director Arthur H. DeBra of
the Motion Picture Association's com-
munity relations department, containing
his recommendation of this "glorious
western."

Club to Sponsor
'Red Shoes' Premiere

New York premiere of Eagle Lion's J. Ar-
thur Rank Technicolor film, "The Red Shoes,"
which will take place Oct. 21 at the Bijou
Theatre, will be sponsored by the Soldiers',
Sailors' and Airmen's Club, which has bought
out the entire house for the opening perform-
ance, proceeds of which will go to the Club
which, since its founding during World War I,
has provided sleeping quarters, showers, food
and recreation for enlisted men of all nations.

Regular showings of the film will begin the
following day on a twice-daily, reserved seat
basis.

American premiere of the picture, to be held
one week (Oct. 15) earlier in Washington at
the National Theatre, will be sponsored by the
Women's Advertising Club and will be attended
by social and official personalities.

I.M.P.S. Clinic

Applying Showmanship to Programs

(Continued from Page 13)
%Vz x 11 down to 2Y\ x SJ/2. However, the
most popular size proves to be 2>l/2 x 6H>
which is much smaller than the average some
years ago. Why is this?

D. P. Morton of the Cole, Hallettsville,
Texas, may have the answer. Mr. Morton,
in replying to the question whether he
thought he could sell space if the program
were larger, said: "I find that large pro-
grams are not kept." He then mentioned he
called his small two-ply card "Your Weekly
Guide," endeavoring to suggest to patrons
that it was an added piece of service for
them. This is better, says Morton, than "a
piece of advertisement like a ballyhoo cir-
cular which would be large and always
thrown away." He continues:

Were Held Onto

"There is a way for small towns to check
on how well certain types of programs are
kept. Make delivery to cars when the town
is crowded, then go back several blocks an
hour or two later and see how many are
thrown on the streets. After you have
changed programs several different weeks
(as to size, copy, etc.) this will give you a
good indication of which type they like to
keep. I found it almost amazing how* well
my small light cardboard Guides were held
onto for future reference."

W. F. Bender of the Bemedji and Chief
theatres, Bemedji, Minn., sends his programs
to every P.O. box holder in his territory, a
practice followed by a good many of the

rural and smaller town operators. He also
tells us of another advertising outlet which
is something like a program and yet isn't. It
seems a local printer gets out a giveaway
shoppers' publication with a circulation of
more than 7,500, making every town within
25 miles. There are merchants' specials and
pictures of public interest, but, says Bender:
"We have the front page always." When he
wants to hit a little harder he can get the
back page too.

Nyman Kessler, who supervises the Odeon,
Roosevelt and Renaissance in New York's
Harlem, finds that he has to appeal to the
emotions of his patrons, rather than directly
to their intelligence. This produces a slightly
different kind of program. Kessler does it
himself. He cuts out the most exciting, no-
ticeable scenes and portions of ads from press
books, thus getting different sizes, and pastes
them on a board as he wants them to look.
The offset process is then used and it all
comes out pretty sensational. Mostly pic-
tures, little copy. No advertising is carried.

Curtis B. Everhart, Manos Theatre, New-
ton Falls, Ohio, is another member who
doubts whether making the program larger
would make it possible to sell space. He ob-
viously favors the smaller-sized program.

Many exhibitors mail their programs with-
out envelopes via the post office permit meth-
od. Among them are Floyd Faubion of the
Lee and Star, Teague, Texas; Laverne F.
Townsend, Royal, Hoisington, Kan.; Horace
Payne, Pal ace, Moody, Texas; R. G. Tiede,
Granada, Texanee, Ontario; and Reg Street-
er, Forum, Los Angeles.

Tke Snake Pit kas keen filmed !

IT COMES TO THE SCREEN

THURSDAY, NOVEMBER 4th

WORLD PREMIERE
RIVOLI THEATRE, NEW YORK

Darryl F. Zanuck presents OLIVIA de HAVILLAND in "THE SNAKE PIT" also starring MARK STEVENS, LEO GENN with
CELESTE HOLM, GLENN LANGAN and Helen Craig, Leif Erickson, Beulah Bondi, Lee Patrick, Howard Freeman, Natalie Schafer,
Ruth Donnelly, Katherine Locke, Frank Conroy, Minna Gombell • Directed by ANATOLE LITVAK • Produced by ANATOLE
LITVAK and ROBERT BASSLER • Screen Play by Frank Partosand Millen Brand • Based on the Novel by Mary Jane Ward

CENTURY-FOX

16

SHOWMEN'S TRADE REVIEW, October 9, 1948

'Secret Land' Ballyhoo Tour Begins

Another MGM ballyhoo tour, this time a
traveling unit known as "Huskys From 'The
Secret Land'," started its personal appearance
journey this week under the general supervision
of Howard Dietz, vice-president and director of
advertising, publicity and exploitation. William
R. Ferguson, exploitation manager, is directing
the routing and personnel, while Capt. Volney
Phifer is in complete charge of the itinerary.
Elliott Forman of Ferguson's department is ad-
vance man for the tour.

The unit, which is made up of eight dogs, de-
scendants of the original huskies appearing in
the film, sleds and displays from the picture and
layouts which appeared in National Geographic

magazine, made its first appearance at the Para-
mount in Des Moines on Oct. 2, followed by
visits to Loew's, Indianapolis (Oct. 4), Valen-
tine, Cleveland (Oct. 5), Loew's State, Cleve-
land (Oct. 6), Loew's, Akron (Oct. 7) and
Loew's, Rochester (Oct. 8).

Other theatres and towns on the tour include : Loew's,
Syracuse, Oct. 9; Loew's Poli, Springfield, Mass.,
Oct. 11; Loew's State and Orpheum, Boston, Oct. 12;
Loew's State, Providence, Oct. 13 ; Poli, Hartford,
Oct. 14; Poli, New Haven, Oct. IS; Poli, Bridgeport,
Oct. 16; Loew's Valencia, Baltimore, Oct. 18; Loew's
Capitol, Washington, Oct. 19 ; Loew's State, Norfolk,
Oct. 20 ; Park, Roanoke, Oct. 21 ; Maryland, Cumber-
land, Md., Oct. 22.

The tour is expected to cover 50 cities before
it winds up on Navy Day, Oct. 23.

GRIST FOR THE SHOWMANSHIP MILL

An extensive national and fan magazine adver-
tising campaign has been launched by MGM on
its Technicolor attraction, "The Three Muske-
teers." The magazines represent a combined
circulation of 63,740,065 and a readership cover-
age of nearly 223,090,228. Most of the ads — some
in four colors, some in two colors, as well as
direct mention of the film ill the "Picture of the
Month" and "Lion's Roar" columns — will ap-
pear in October publications. Scheduled for
national release in November, the picture will
have its world premiere shortly at Loew's State
on Broadway.

A nationwide tieup has been made by Eagle
Lion for "The Olympic Games of 1948" with
General Mills, manufacturers of Wheaties and
other cereal products. General Mills has pre-
pared thousands of window cards to be placed
in stores handling its breakast food products.
Five hundred of these 17x22 posters have al-
ready been placed in as many stores in the five
boroughs of New York City.

* * *

In pursuit of a policy to aid schools inter-
ested in cartooning, MGM's Fred Quimby, at
the request of State Teachers College, Oswego,
N. Y., has sent to that instituton a complete
exhibit of a Tom and Jerry production, consist-
ing of animation sketches, color cells, layouts,
pencil layouts and color backgrounds. The ex-
hibit, Quimby explained, is available to any
school on request.

* * *

As part of the advertising and publicity cam-
paign being set by Warner Bros, on soon-to-be-
released "Johnny Belinda," the company has

prepared a special multi-color 24-sheet illus-
trated by a leading American artist and litho-
graphed with a new process employing nine col-
ors instead of the usual four. The 24-sheet is
available at National Screen Service.

Ninety million readers will be reached by
special advertising campaign on Lindsley Par-
sons' production of Robert Louis Stevenson's
"Kidnapped." Following audience reaction at
previews, Monogram has appropriated $147,000
for the campaign, to be handled through na-
tional and fan magazines by Buchanan & Com-
pany.

* # *
Several popular record artists have recorded
the title song and other numbers from Walt
Disney's "So Dear to My Heart," thus pro-
viding exhibitors with sufficient ammunition for
the music angle of their campaigns when the
Technicolor live action-animation feature plays
their theatres.

Youth Premiere

For the first time in the history of
Seattle, a premiere for children was held
recently at the Orpheum Theatre as a
Youth Month activity in celebration of
20 years of outstanding service to the
community of the Seattle Junior Safety
Patrol. Early morning rays of the sun
took the place of kleig lights. Arrange-
ments for the event were made by Man-
ager Marvin Fox. Attraction was Eagls
Lion's "Northwest Stampede."

SHOWMANSHIP SLANTS

Current Theatre Exploitation
Brieied Down to Basic Ideas

Dick Eason, manager, Carolina and Rivoli
theatres, Hickory, N. C, appealed to local
pride in advertising the showing of "Tap Roots"
at the Carolina in the local newspaper. He con-
structed his own large ad stressing the fact that
the picture had been filmed entirely in Asheville
and Buncombe county, and named scenic back-
grounds that were familiar to all and which
they would see and recognize on the screen. It
turned the trick. Ad also mentioned theatres in
four other North Carolina towns that would
soon show the picture.

Sam Torgan, manager, and Frank Boyle,
publicist, RKO Keith's, Lowell, Mass., prepared
a herald designed to interest women in "Good
Sam." Herald bore the heading, "How to
Make Your Husband a Good Sam" and went on
to list the various qualities desirable in a hus-
band, suggesting that the women check the good
points named against their own spouses. Selling
copy on the picture was also carried on the
front page of the herald, while on the reverse
was a diploma entitling husbands to be "Good
Sams." A contest on the idea was run in the
Sunday Telegram asking readers to make their
own nominations with a valuable watch, donated
by a local jeweler, for the best letter.

Jack O'Rear, manager, Colonial, Harris-
burg, Pa., obtained good newspaper publicity
for "The Babe Ruth Story" through the pres-
entation of a Babe Ruth trophy to the Keystone
team of the American Legion's baseball league.
O'Rear had announcement of the award made
over the sound system at all Legion League
baseball games which were attended by several
thousand sports fans. — HBG

Hoyt Howard, manager, State, Winston-
Salem, N. C, used radio to the saturation point
the day before and the day of the opening of
"Northwest Stampede," jumping his newspaper
ad from 10 inches to 40 inches on the opening
day. He distributed plugging circulars at a
night game in the local ball park one day in
advance, bannered four soft drink trucks, used
a western street ballyhoo, put up a special front
(his first in several months), and posted two
40x60 blowups in the lobby.

Invite 'Best' Actresses

To Attend 'Belinda' Debut

The 37 film actresses adjudged by leading
newspapers of the country to have given the
"finest performances" have been invited to at-
tend the coast premiere of Warner Bros.'
"Johnny Belinda" at the Hollywood Theatre,
Hollywood, Oct. 14. Warners conducted a poll
to determine the players who had given the
most outstanding performances. Newspaper-
men selected 42, but five of them— Renee Adoree,
Belle Bennett, Jeanne Eagles, Carole Lombard
and Beryl Mercer — are no longer living, leaving
37 to whom invitations were issued.

Emerson College Sponsors
'Macbeth' Boston Premiere

World premiere of Orson Welles' "Macbeth"
in Boston Thursday night at the Esquire The-
atre was sponsored by Emerson College. Mayor
James M. Curky headed the list of dignitaries
attending the opening of the William Shake-
speare drama, a Charles K. Feldman presenta-
tion released by Republic.

RIP©iRTIR

IOIIMW BELINDA' BRILLIANT: Wesofc

1/ — •* —

ne Work Results i

n Memorable Film

"JOHNNY BELINDA"

(WB)

ducer -Jerry Wald

sction Jean Negulesco

=enplay - Irmgard von Cube

ind Allen Vincent

ed on the stage play by ....Elmer

darris

itography Ted McCord

direction Robert Haas

sical score Max Steiner

sical direction Leo F. Forbstein

ted by David Weisbart

t: Jane Wyman, Lew Ayres, Charles
kford, Agnes Moorehead, Stephen
Nally, Jan Sterling, Rosalind Ivan,
i Seymour, Mabel Paige, Ida Moore,
in Napier, Monte Blue, Douglas
inedy, James Craven, Richard Tay-
, Richard Walsh, Joan Winfield.
. Wolfe, Holmes Herbert, Jonathan
le, Ray Montgomery.
(Running time— 1 01 minutes)

Great is a word to be used cautious-
in motion picture reviews, but great
-he only word applicable to "Johnny
inda"— a film that will take a place
h in the roster of memorable screen
imas. Its poignant story has the dual
vantages of being unique and corn-
ling. It fascinates the spectator with
audacious originality and grips him
rh its stark realistic situations. There
nothing phoney of contrived about
)hnny Belinda" — rather, it is a sin-
gly moving example of celluloid
ftsmanship reflecting the integrity
producer Jerry Wald. He allows no
fail of supervision to obscure the
auty of the story. The Nova Scotia
:kground complements its simplicity
d a superb cast make real, vivid
aracters of the rural types.
As a boxoffice attraction "johnny
linda" is bound to be the substantial
t its magnificent entertainment
lues warrant. The film, clearly, will
nefit as much from word of mouth
vertising as by critical acclatm. In-
'est in the superlative performance
Jane Wyman will be a decided fac-
' in getting the show across. For
"ninine audiences it is a natural.
Jean Negulesco's direction combines
jmatic emphasis and pace with the
}uired sensitivity. His artistry, and
it of Jana Wyman who undertakes
2 difficult acting taste of portraying
deaf mute, give the picture some
e moments which linger long in, the
!mory. ft is a hard man, indeed, who
es not hold back a tear as the girl
'S the' Lord's Prayer in sign language.
"Johnny Belinda" is the story of a
ung doctor who comes to a Nova
otia fishing village after a short
actice in the city. Among the people

meets is Belinda, the deaf and
mb daughter of plain-spoken but
irm-hearted Charles Bickford, the
lage miller. He recognizes her in-
ligence and begins to teach her sign
iguage. With her education comes
s enhancing of her beauty. Stephen
cNally seduces her in a drunken mo-
jnt and the girl becomes pregnant,
scandal inevitably arises and Lew
p^res, the doctor, figures prominently

the gossip. He is forced to leave

si
E<

th

ne
of
th
fo
ve
thJ

h
so
do
sel
ch
Ch
fat
uni
nol
anc
aci
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Pa
spl
so
tow

"Jo
to v
ert
mo\
F
ited

WHEREVER MOTION PICTURES

ARE REVIEWED

YOU'LL BE READING A RAVE FOR

WARNER BROS!

JANE

LEW

WYMAN..- AYRES
"Johnny
Belinda

-CHARLES B1CKF

AGNES MOOREHEAD • STEPHEN MORALLY

H t d b produced by

JEAN NEGULESCO ■ JERRY WALD

Scr.«n by IRMGARD VON CUBE .nd ALLEN VINCENT
T,o" !b. LI. PI.V by Elm.. H.rrl. • ftoducja , by H„„
WagstaH Cnbble ■ Music b/ MAX STtTNtK

have
frships
iclud-
(isport,
milk
Its are
)rk in
fcre to
each
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"The

18

SHOWMEN'S TRADE REVIEW, October 9, 1948

Money Dates For November

Thanksgiving is the exhibitor's ace for getting business, but there are several other
occasions on which hard work and ingenuity should bring in good returns, particularly
if he is on friendly terms with public library and public school officials, with whom
good relations should be cultivated.

Nov. 1— NATIONAL AUTHORS' DAY. If the
community has an author ot stanuing, arrange lor
a peisonal appearance on the stage, with perhaps
a snoit reading from one ot his Dooks. Properly
auvertised, it will get newspaper space and rauio
mention, pernaps a rauio appeaiance. Arrange lor
him to autog.apn copies ot nis dooks in the lobby.
If necessary, Duy some and donate tnem to a home
for cnildren or tne aged or a nospital. Publisher
nngnt contribute some copies of his books.

Nov. 2— EJECTION DAY. Undoubtedly there
wnl be a great ucai of interest in tne Presidential
election tins year, prooabiy more so tnan tor many
ytais"pasc. your pations will want to know tne
results, and tney 11 stay nome to listen to tne radio
or witness tne television leuoits umess you uo
son ict. m. g to Oilug t..em to tne tncacre. Kesuits
can De announced irom tune to time over tne tne-
atre s puulic aduiess system; or you can piace a
rauio or ipreiciaoiyj television set in tne lounge
wneic tuose w.io wisu may get tne lesmts. cut you
Mu»T advertise tins seiviec, and well in advance,
too. Utne.wise, tuete li be a lot ot vacant cnairs
in your tneatre.

Nov. 1-7— AMERICAN ART WEEK. Display
puii.ungs or icpiOuUeuons or tne paintings ot any
local aitist (or one in tne state;, aii a.t museum,
puoiic uu.aiy or private collector mignt loan ongr-
nais or icuiOuUeiions ior a looDy uisplay it as-
sumed or p. oper care. As a suDsmuce, uis^iay diaw-
n.gs or pannings Dy stUueiits oi any ait Scnool,
or t>uonc seuoui ciass stu^yn.g art. iiy tor piess-
sc.iooi essay contest on ' outstanding paintciS of
touay ' or on "/luie.ica's greatest painters." KcpiO-
oucuon ot a famous pamtuig woulu matte a gjod
hrst prize, witn tickets tor otners. Newspaper
cai too, nst mig.it draw caricatuies of hint's stais
for a looby display.

Nov. 7-13 — NATiONAL HEARING WEEK. If
tneatie nas any a^pnauee lor tne nard ot Hearing,
adveitise the iact. contact deaieis in artiuciai
hearing aids tor a lobby uispiay ot the appliances
it tuey will reciprocate witn earns on tneatie s
coming features in tneir windows.

Nov. 7-13— AMERICAN EDUCATION WEEK,
heie's wnere iriciidiy relations witn schools and
lio.aries wul prove piontaoie. A special presentation
on tne progress or euucation in tins country, if ad-
ve.tiseu, sneiulu nraw, at any late, tnose who do not
regmaiiy attend movies, ouggesteu essay contests:
"now nlms nave neiped advaiice American euuca-
tion, ' "(Jutstanuing American educators (normal
scnools in particular wul cooptrate on tins), "Wny
1 want an education," "now uoraues have helped
advance euucation." Stress the work or libiaues
in connection with education. They will recipro-
cate by running announcement cards and stilis on
tneat.e s attractions. The same applies to tne
newspapers.

Nov. 8 — AMERICAN LEGION, incorporated in
1919. Get tne local Post to observe tne occasion
in some manner. Ask it to stage a parade to tne
tneat.e; mignt offer special rates for a Legion
tneatie paity. Decorate the lobDy with flags and
bunting anu Legion insignia. Might get a Le-
gionnaire to talk on the value ot military service
to the nation and to the individual, or on the
peacetime draft and the reasons for it, or on the
reasons for and against universal military trainuig.

Nov. 10 — U. S. MARINE CORPS, organized in
1775. If possible, book a short dealing with the
Marine Corps, then tie up with the local Marine
reciuiting service for mutual advertising via parade
to the tneatre, lobby display, banners on trucks,
carus at M.C. headquarters. It might be well to
allow recruiting officer to make a hve-minute talk
from the stage on the advantages of enlisting in
the Marines over other services — "On Seeing the
World," for instance. Decorate lobby with Marine
flag, insignia, etc. Might permit enlistment in
loboy. Airange for singing of the Marine Corps
song. If a bugler is obtainable have him give M.C.
(or army) calls in front of theatre.

Nov. 11— ARMISTICE DAY, World War I,
1918. If American Legion, Veterans of Foreign
Wars, or other ex-service men's organizations ob-
serve the day, join in. If there is none, try to
get the day observed; urge a parade to the theatre
with fife-and-drum corps. Arrange for singing of
World War I songs by soloists, chorus or with
auuience joining in. Cooperate in any civic activi-
ties that may take place. For possible essay con-
test: "The part played by the U. S. Army in
World War I," "Was the peace following World
War I a just peace?".

Nov. 13— ROBERT LOUIS STEVENSON, born
1850. The fact that there are four films available
based on his novels should be considered. By book-
ing one of them the theatre can get library and
book store support through displays of his books
with theatre credits. Get a story from a librarian
on the present demand by readers for his books.
School essay on him is a possibility, with copies
of his books as prizes.

Nov. 19 — LINCOLN'S GETTYSBURG AD-
DRESS, 1863. Display portraits of Lincoln in
lobby and on stage. Have the address read from
the stage by a prominent localite or by high school
elocution pupil. Contact libraries and book stores
for display of books on Lincoln and portraits of
him with theatre credit cards.

Nov. 21-27— BOOK WEEK. Your attraction (or
attractions) for this week should be based on a
standard or present popular book. This will give
you an approach to Dook shops and libraries tor
displays and credits. Prepare and advertise a list
of coming features based on books. Arrange for
appearance ot any local author of repute on tne
stage, with briet reading from one of his books.
Anange ror mm to appear on tne radio, tiave
him autogiaph Dooks he nas authored, Drougnt to
the theaue Dy anyone possessing copies. It neces-
saiy buy some ot his Dooks, have nim autograph
tnem in looby and then present tnem to some
cnautable institution.

Nov. 25— THANKSGIVING DAY. Have the
Presidents piociamation read. Uecorate tneatre
and loboy witn pumpsin lanterns (a Dig artiuciai
one atop tne maiqueej, coin nusns and eais, vines,
etc. nave start artist uiaw large turitey, mount
it on, or under, tne marquee.

Adveitise in heialu, on trailer, etc., any church
obseivauces of tne nay. Get dook stores and li-
beries to display boons on tauy New £.ng.and
(wnere 1'nanitsgiviiig originated;, witn tneatre
creuiE caios.

r uoiua.i, Dasket ball and hockey hold the sports
stage, invite teams as tneatre guests; asK tnem
to paraue to tne tneatie witn Daiintrs (especially
it tney nave Deen given leuucea lates;. nave
sports stais appear on tne stage, hoiu a "sing"
oi songs appievimie to tne season.

Contests: Many are good possibilities. For the
youi.gstcis: Apple uUeKmg, pmiipKin or mince ne-
gating contests, Dtst laganiuuin costumes (a piO-
moteu tUiKcy mignt be tne prize; ; a lalse lace
contest; paiaue 01 beartts ot pumpkin lanterns.

C/tner contests: Pie or cake malting contests ior
women (to be given to some cnauty aircctiy or
pies solo and pioceeds uonated). na»e uve turkey
or duck in looDy witn pii-es for tnose coming
neatest to guessing its weigut at a certain oate,
or tne numuer or grains oi corn it wul nave taten
at tnat date. Comest to nnu tne oluest ma.ried
pair, or tne coupie longest ma.ned, witn eitiier a
tuiKey for a pii^e or a uinner promoted fiom a
restauiant, witn theatre guest tieitets. In ruial
communities a contest to nnd tne oest tumey,
pumpKin, squasn, pie, jellies, preserves, cakes, etc.,
witn suitable promoted prizes.

Contact civic organizations, women's clubs, fra-
ternal societies to sponsor tneatie parties tor or-
pnans, inmates of homes tor tne aged. Admit
giatis women bunging pies, cakes, canned fruits,
jelnes, preserves, etc., tne whole collection to be
donated to some chanty.

Nov. 28— FIRST U. S. GOVERNMENT POST
OFFICE, 1873. Franklin was tne father of our
postal system. Use his poi trait in tneatre. Tie up
witn any local postal oDservance of tne uay, Oigan-
ize tneatre parties by postal employes.

Nov. 29-Dec. 4— PROSPERITY WEEK. If no
observance is contemplated try to induce banks
and merchants to Oigamze one, mercnants adver-
tising how pations can be more prosperous by
purcnasing dealer's reouced-price goods; banks on
how starting a savings account win lay the rounda-
tion for prosperity. Explore possibiuties of co-op
ads. Suggestions for school essay contests: "On
wnat does prosperity depend most — cnaracter, in-
dustry or savings?" "Agriculture (or labor or sav-
ings) as the basis of prosperity."

Nov. 30— U. S. PATENT SYSTEM, established
J 836. Suggest to merchants display of patented
goods in tneir lines and co-op ad. School contest:
history of U. S. patent office: how the system
works; best list of patented names in any specified
line.

Anniversaries

Nov. 2 — James K. Polk, born 1795.

Nov. 2 — Warren G. Harding, born 1865.

Nov. 19 — James A. Garfield, born 1831.

Nov. 23 — Franklin Pierce, born 1804.

Nov. 24 — Zachary Taylor, born 1784.

Nov. 29 — Louisa May Alcott, born 1832.
Sectional Observances

Nov. 2 — North and South Dakota joined the
union, 1889.

Nov. 8 — Montana entered the union, 1889.
Nov. 11 — Washington joined the union, 1889.
Nov. 16 — Oklahoma became a state, 1907.
Nov. 21 — North Carolina joined the union, 1789.

SELLING SLANTS I
AUDIENCE SLANTS

Showmen Report on Campaign
angles and Customer Reaction

FORT APACHE (RKO)
Selling Slant: John Ford, famous for such
hits as "Stagecoach" and "My Darling
Clementine," offers a super western enacted
by a great cast.

Audience Slant: Any type of audience will
enjoy it. Lots of action. Vincent Beforce,
RKO Palace, Trenton, N. J.

LIFE WITH FATHER (WB)
Selling Slant: Hit play; marquee names;
good entertainment for entire family.
Audience Slant: Good response. Natural en-
tertainment. Word-of-mouth built the en-
gagement 1 considerably. Should please any
audience. Morley A. Quatroche, Westhamp-
ton Theatre, Westhampton Beach, N. Y.

ROMANCE on the HIGH SEAS (WB)
Selling Slant: Doris Day as a new personality
(tie in with her recordings); she is definitely
the one patrons talk about after seeing this.
Be sure to emphasize the musical features.
Audience Slant: Our patrons couldn't see
Carson as the romantic lead, but enjoyed the
music, Doris Day and Oscar Levant. Robert
A. Hynes, Missouri Theatre, St. Joseph, Mo.

ANOTHER PART OF THE FOREST
(U-I)

Selling Slant: Broadway play; last year's
award winner] Fredric March, Dan Duryea
and Ann Blyth.

Audience Slant: My patrons did not go for
this one, in spite of good reviews and fact
it was double-billed with "Up In Central
Park." Vincent Beforce, RKO Palace, Tren-
ton, N. J.

LETTER FROM AN UNKNOWN
WOMAN (U-I)
Selling Slant: Stars and title sold strong to
women; teaser postcards signed by Unknown
Woman and mailed from New York, created
local interest.

Audience Slant: General satisfaction but no
strong mass appeal. Walter Morris, Pike
and Tower Theatres, Knoxville, Tenn.

'Apartment for Peggy'
Premieres in Detroit

Stars and leading Hollywood personalities
touched off the world premiere of 20th Century-
Fox's "Apartment for Peggy" at the Fox The-
atre in Detroit last Thursday (Sept. 30). Film
celebrities on hand for the gala occasion and
who made personal appearances at performances
on opening day included William Holden and
Edmund Gwenn, stars of the picture; Director
George Seaton, who also wrote the screenplay,
and Colleen Townsend, one of the studio's young
players.

One of Detroit's leading mercantile estab-
lishments, Crowley's department store, re-cre-
ated the film's entire attic apartment with fur-
nishings from its modest budget department. The
tieup, set by Charles Schlaifer, 20th-Fox adver-
tising and publicity director, included half-page
newspaper ads and displays in the store win-
dows.

Premiere activities were coordinated by David
Idzal, manager of the Fox, and Sid Blumen-
stock, 20th-Fox's assistant exploitation manager.

SHOWMEN'S TRADE REVIEW, October 9, 1948 19

The Box-Office Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

No Monor Vices

MGM Comedy 96 mins.

AUDIENCE SLANT: (Adult) Screwball
comedy, brilliantly acted, adroitly directed
and richly staged. There's a thin triangle
story, as movie plotting goes, and the many
who like their laugh-stuff broad may find
much of it on the silly side, while the rela-
tively few with the sophisticated viewpoint
will enjoy its sustained mood of frivolity.

BOX-OFFICE SLANT: Andrews- Jour-
dan-Palmer trio should prove a draw, but
companion elements on bill should have
broad appeal to make the show hold up in
average situations.

Cast: Dana Andrews, Lilli Palmer, Louis Jourdan,
Jane Wyatt, Norman Lloyd, Bernard Gorcey, others.
Credits: An Enterprise Picture produced and directed
by Lewis Milestone. Original screenplay by Arnold
Manoff. Photography, George Barnes. A Metro-
Goldwyn-Mayer Release.

Plot: Dana Andrews is a psychiatrist
whose wife, Lilli Palmer, assists in his office
and keeps house for him in their apartment
upstairs. Life is pretty jolly until an eccen-
tric artist, Louis Jourdan, insists Andrews
must help him conquer his psychological
twists. As attractive as he is unprincipled
(he boasts of duping his rich mother to sup-
port him), the artist makes a play for the
doctor's wife. Amused, she devotes time to
posing for a portrait, with jealousy and a
triangle resulting. All is straightened out
when the painting puts the doc and his wife
on the right track — they need a baybee to
make their marriage really happy.

Comment: Plot outline gives little idea of
what this screwball comedy is about. All
that takes place — much of it amusing, but
even more of it on the wispy side of hoity-
toity stage farce — is related less to plot than
to the individuality of its wise-cracking
characters. The acting is notably good.
Louis Jourdan scores with a technically
slick and personally attractive portrayal of
the smarty-pants artist. Every important
part is skilfully played and Jourdan shines
above Andrews, Lilli Palmer and Jane
Wyatt (the latter in a small but excellently
played part) because his role is the fulcrum
from which the whole thing swings. Lewis
Milestone has adroitly directed an attenuated
short story which lacks the substance aver-
age moviegoers look for. But it will give
them (as well as the class patronage who
will find it enjoyable diversion) a chance to
watch attractive people laughing on the
outside, crying on the inside, as they play
house in dream castles whipped up by their
own imaginations.

Symphonie Paslorale

(French Dialog-English Titles)
Film Rights International Drama 105 mins.

AUDIENCE SLANT: (Adult) Beautifully
produced; should appeal to those who like
movie fare that is different. Its Nobel prize
story, its fine photography of the Swiss Alps
and beautiful Michele Morgan as the star
lend much to recommend it to fastidious
audiences.

BOX-OFFICE SLANT: Has potential
draw, not only for foreign-language theatres

National Reviewing Committees'
Classifications

CRY OF THE CITY (20th-Fox)

MATURE— National Board of Review.

CLASS A — .SEC. 2 — National Legion of Decency.

APARTMENT FOR PEGGY (20th-Fox)

FAMILY — National Board of Review.

CLASS A— SEC. 2— National Legion of Decency.

CORRIDOR OF MIRRORS (U-I)

MATURE— National Board of Review.

CLASS A — 'SEC. 2 — National Legion of Decency.

but, with further cutting, for theatres where
something different is appreciated.

Cast: Michele Morgan, Pierre Blanchar, Line Noro,
Louvigny, Jean Desailly, Andree Clement and Rosine
Luguet. Andre Gide's prize novel. Adapted by Jean
Delannoy and Jean Aurenche. English Titles by Justin
O'Brien. Directed by Jean Delannoy. Technical
Adaptation by Heman G. Weinberg.

Plot: The pastor in a lonely Swiss village,
adopts a sightless child found with her dead
mother in a deserted hut. The care and
pity he lavishes on the helpless child causes
resentment in his wife, who thinks he is
neglecting his own four youngsters for the
waif. When she grows to young woman-
hood, the Pastor suffers a certain jealousy
when his son falls in love with the girl.
It is found that the blind girl may regain
her sight by an operation — which does prove
successful. On recovering her sight, the girl
rushes into the arms of the son, her foster
brother, thinking him the Pastor. To re-
solve the tragic triangle in which she finds
herself, the girl throws herself into the icy
lake after telling the Pastor she loves the
younger man in an effort to kill the Pastor's
love for her.

Comment: Like most French pictures, this
triangle is presented delicately but with all
its facets, so that the audience knows com-
pletely what each character feels. This takes
too much time for American audiences, who
will prefer a more stringent cutting job.
But the fine acting of Michele Morgan and
Pierre Blanchar, as well as the other princi-
pals, the beauty, sensitivity and passion of
their performances compensate for the
slower pace. Excellent photography of the
Swiss Alps and the lavish use of close-ups
help make this a tender and stark love story
which will serve well where something out
of the ordinary will be appreciated. Worth
exploiting as something different.

Hills of Home

(Technicolor)
MGM Drama 99 mins.

AUDIENCE SLANT: (Family) Nicely-
made family-appeal film that again brings
Lassie to the screen. Beautifully photo-
graphed but somewhat too long.

BOX-OFFICE SLANT: Should do every
bit as well as previous Lassie starrers, with
Technicolor an added inducement.

Cast: Lassie, Edmund Gwenn, Donald Crisp, Tom
Drake, Janet Leigh, Rhys Williams, Reginald Owen,
Edmond Breon, Alan Napier. Credits: Producer,
Robert Sisk. Director, Fred M. Wilcox. Original
screenplay, William Ludwig. Suggested by Ian Mac-
laren sketches, "Doctor of the Old School." Photogra-
phy, Charles Schoenbaum.

Plot: When a Scotch farmer discovers his

sheep dog is afraid of water, he outwits an
old doctor in the glen by trading the un-
wanted canine. However, the dog proves to
be a real friend of the old doctor in the end
by overcoming its fear of water to rescue
him from death by summoning aid. The doc-
tor, who has performed many good deeds,
finally dies; but his place is taken in the
community by a young man whom he had
trained.

Comment: "Hills of Home" is a nicely-
made family-appeal film that again brings
Lassie to the screen. It will be especially
good for youngsters, including the smallest
kiddies. The picture is beautifully photo-
graphed but somewhat too long; the overall
effect of the story might have been more
profound had 10 or 12 minutes of footage
been deleted, particularly towards the last
half. Lassie proves herself a marvelous per-
former; her trainer deserves highest praise
for the perfection with which the animal han-
dles all her tricks. Edmund Gwenn is ex-
cellent as the old Scotch doctor, and the rest
of the cast lends him adequate support. Tech-
nical departments are capably manipulated.
The picture should do every bit as well as
previous Lassie starrers, with Technicolor an
added inducement.

(lose-up

Eagle Lion Drama 83 mins.

AUDIENCE SLANT: (Adult) Fairly
good offering that suffers from mediocre pro-
duction values, including photography and
sound. Story premise interesting.

BOX-OFFICE SLANT: Best for second
half of double bills, except where first fea-
ture is longer than usual.

Cast: Alan Baxter, Virginia Gilmore, Richard Koll-
mer, Loring Smith, Phil Huston, Russell Collins,
Wendell Phillips, Joey Faye, Marcia Walter. Credits:
Maratlion Production. Producer, Frank Satenstein.
Director, Jack Donahue. Original screenplay, John
Bright and Max Wilk. Adapted by Martin Rackin
from original story by James Poe. Additional dialog,
Jack Donohue. Associate producer, Robert L. Joseph.
Photography, William Miller.

Plot: A newsreel cameraman in New York
inadvertently stumbles onto a hot situation
involving a former top Nazi who is wanted
by the international tribunal for apprehen-
sion. He falls for a girl, who is actually the
moll of an American gangster working with
the escaped Nazi. However, the moll falls
for the cameraman, too, and at the last min-
ute helps him trap the culprits.

Comment: Fairly good offering that suf-
fers from mediocre production values, in-
cluding photography and sound. Had the
picture been made under more auspicious
circumstances, the basic story premise, which
was interesting, might have been carried out
in a topnotch way. As it is, the film runs
too long and the direction, which is stodgy,
doesn't help matters much. Alan Baxter
shows promise as a leading man, although
the muggy photography and scratchy sound
prevent him from really showing what he
can do. The rest of the cast get by, with
one humorous bit contributed by Joey Faye.
"Close-Up" is best for the second half of
double bills, except where the first feature
is longer than usual.

20

SHOWMEN'S TRADE REVIEW, October 9, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases oi Theatre Operation

The Brass Tacks of Efficient
Picture Theatre Management*

THEATRE MANAGEMENT NOT FOR WOMEN

By Jack Jackson

In a recent issue of one of the nation's widely circulated monthly magazines I encountered a
narrative titled "Madam Movie Manager." It related the experiences of a big circuit theatre
operator who had gone "distaff" in a big way on his management roster. According to the author,
the big man had expressed himself as being more than satisfied with his experiment — which was
no longer an experiment but a well established business practice — and had arrived at the con-
clusion "never to use a man manager when a woman was available." (Our quotation is not
verbatim, but that's the sense of it.) The article went on to relate how, after a brief two-week
course, ladies stepped from classroom to managerial desk equipped with Solomon-like knowledge
of the multiplex problems of theatre operation. Causes, effects and cures for everything from
projection machine failure and cooling system repairs to ad layouts, program construction and
the ejection of undesirables had been administered in some form or other that made the dis-
charge of management duties as easy for the girls as slipping off their girdles at the day's end
(or is that easy?).

To me, and to most of you who read this and are familiar with the long hours of hard work,
the varied problems, the complexity of minor and major decisions and the multitudinous tasks
with which the average manager is confronted daily, the article is downright silly in its decla-
mations regarding the proficiencies of the gals. And, because I am personally acquainted with
the circuit head mentioned in the article, I find it difficult to conceive his giving personal approval
to the varied assortment of misstatements and erroneous declamations.

Before we go any further let me say that women do have their place in the theatre and
that there are positions where their natural abilities far surpass those of their male con-
temporaries. But the number I've encountered in many years of association with the theatre who
could be considered as desirable and efficient managers can easily be counted on the digits
of a centipede. Without fear of contradiction, I make the assertion that none of the diploma
holders from the circuit school mentioned in the magazine article have been subjected to the
intensive detail instruction in what-goes-about-the-theatre that has been given the blond bundle of
frills that raids my bank account. The circuit pupils may have crammed mightily during their
class periods but this girl of mine has had no surcease, waking or sleeping, from the running
gibberish of a fellow who only quits talking theatre to take up the job of writing about it. Yet,
even in my most salubrious moments I'd hesitate to recommend her for authority without super-
vision for even the tiniest movie operation.

Could Do Marvels to Restrain Boisterousness

Aside from the obvious cashier, candy girl and matron positions, there are many posts
around the theatre where the touch of the female is more to be desired than that of the male.
Personally, I believe that any good first-run operation engaged in selling service as well as
attractions could profit immensely by the presence of a neat and attractive hostess charged with
the difficult job — for the male — of appeasing the malcontents. She, by her very presence and de-
meanor, could do marvels to restrain boisterousness and maintain decorum at rush hours when
standees become restless and the smart-alecks among the adolescents get the urge to make
themselves a nuisance. Her administrations of favor to the aged and afflicted would be accepted
with better grace and leave a more lasting impression than could possibly be conveyed by the
most adroit and efficient male service staff member.

But, somehow or other, I simply can't see her in the role the magazine article depicts as gath-
ering crying babies from the arms of mothers and taking them to the lobby. That's silly.
Wouldn't she look funny with a dozen or more babes — and anybody knows that on rush nights
a dozen is a small estimate — clustered around her and she trying to administer to the crying
needs of each? And, can you imagine those fond mothers willingly releasing their little juniors to
the care of a strange woman while they remained immersed in the picture plot? I can't, and
neither can anyone else endowed with common sense.

I also have some difficulty picturing the diploma holders in the role of bouncers for drunks and
vandals. Barring female members of the immediate family of the inebriate, it is hard to vision
other than romantice response of imbibers to the rustle of silk, the fragrance of perfume and the
soft touch of manicured fingers. The magazine article has them tapping the souse on the shoul-

(Continued on Page 22)

Tri-States Showmanship
Drive Gets Under Way

The Showmanship Drive of the Tri-States
Theatres, in which the giant jackpot of prizes
totals $7,500, is now under way and will con-
tinue till after Christmas, covering the last 13
weeks of the year. The drive, Tri-States Gen-
eral Manger G. Ralph Branton stated in Des
Moines, is in answer to the plaint on the part
of executives of the distributing companies that
there is a lack of showmanship by exhibitors
in promoting their pictures.

The drive is divided into five distinct phases :

1) The manager's gross sweepstakes in which
each theatre competes with other circuit houses
for the greatest percentage increase in gross;

2) The district profit contest, with the different
districts competing for the current increase in
net profits; 3) drive for increased profits the
week before Christmas and Christmas week;
4) Pre-Christmas extra revenue derived from
sources other than admissions at regular per-
formances; 5) Showmanship division drive for
the best exploitation campaigns.

Merchandising departments of the circuit's
theatres will have a drive of their own, run-
ning simultaneously with the Showmanship
Drive, for the champion salesmen of candy, pop-
corn and other concessions. Handsome prizes
will be awarded to the best salesmen in the
three districts.

Skouras Theatre Aids
Drive in Jersey City

A Hollywood preview, and an all-star screen,
radio and television show at the Skouras State
Theatre in Jersey City on Wednesday night cli-
maxed a parade of 10,000 people and 30 bands
as that city opened its Community Chest Fund
campaign.

The series of festivities were arranged by
Community Service Department of Skouras
Theatres, headed by Nick John Matsoukas and
Haddon Mathews. The Jersey City goal is
$500,000. Nearly 625 local civic, religious, pa-
triotic, foreign-language and service organiza-
tions are cooperating in the drive.

Edmund Gwenn and a retinue of other stars
reviewed the parade, from a stand in front of
the State, as guests of Mayor Frank A. Eggers,
honorary chairman of the Community Chest
drive. Proceeds from the evening theatre per-
formance were donated to the Fund.

* This series copyrighted and must not be reproduced in part or whole without written permission
from Showmen's Trade Review, Inc.

Theatre as Banquet Hall

As a community public relations service, Man-
ager Al Fourmet of the Tulare in the San
Joaquin Valley town, threw the theatre open
to the local Chamber of Commerce for its ban-
quet with the lobby being utilized.

Gum Remover

A neat trick that will get the gum wads
off theatre carpets in a hurry has been
evolved by Fox Intermountain City
Manager Chet Miller, Sterling, Colo. He
says that by applying dry ice to the wads,
the gum will be chilled so that it powders
and can be brushed up.

HERE'S A LINE ON

''Good light comedy. An enjoyable
romp. Should have audiences laugh-
ing regularly!" - independent

"A bang-up job readily saleable with
popular and profitable reception.
Smartly ancj opulently packaged!"

- BOXOFFICE

"Bound to be top moneymaker. Great
word-of-mouth. Strong name draw "

- SHOWMEN'S

"Showmen here have saleable mer-
chandise. Two fine star names, slap-
stick galore, funny story!"

-M.P HERALD

not Si

Gay, light farce. Very much in favor
of lucrative returns!"

- HOLLYWOOD REPORTER

Livened by slick gags, top perform-
ing, first rate production, stands to
do better than average business!"

- FILM DAILY

Bright comedy suffused with wit and
substance.

- M.P. DAILY

Keeps the midriff pumping. A cinch
for every type audience. Entire cast
tops. Hilarious!" - daily variety

indent

CARIES 'BVJWtf* WfSufll W0WRM j

Watch the
Business at the
Rivoli Theatre
New York City

IT'S RIGHT FROM UA

22

SHOWMEN'S TRADE REVIEW, October 9, 194a

Jackson . . .

Showman's Action Prevents Injury

Presence of mind on the part of Manager Joseph Kennedy of Smalley's Theatre in
St. Johnsville, N. Y., prevented the possibility of injury to several hundred children
recently. While the youngsters were attending a special matinee, a fire broke out in
the Central Hotel diagonally across the street from the theatre.

Quietly, Manager Kennedy contacted some volunteer firemen who were in the
audience, who otherwise would have been unaware of the fire, since no alarm sounded.
When the show concluded, he instructed the audience to file out of a rear entrance,
explaining it was a fire drill.

In this manner, the children were prevented from spilling on the main street where
the fire apparatus and men were working and where the youngsters might have been
injured or in the way.

{Continued from Page 20)

der and maneuvering his exit by the simple sug-
gestion that he'll be more comfortable in the
lobby. And, I'll need at least two more bottles
before I can envision the drunk, profuse with
apologies, bowing and scraping in gratitude over
his removal from the audience. That jes' ain't so.
Barring lady wrestlers and others of their ilk,
women capable of coping with the senselessness
that follows excessive libations of alcohol by
the male are a rarity. Such duties are — in all
genteel walks of life — admitted to be beyond
the abilities of ladies, and every precaution
should be taken to protect them from such con-
tacts.- Gentlemen — and the theatre is graced
more profusely with gentlemen than most units
of public service — would be jeopardizing their
status as such in expecting much less demand-
ing service such as this from feminine personnel.
I personally know the circuit operator mentioned
in the magazine article and his entire executive
staff to be gentlemen of the highest order.

So much for some of the silly declamations of
the narrative. Now to get back to the swell
job that a hostess can do.

The housekeeping of any theatre will be im-
proved 100 per cent through the natural ability,
in this sphere, of a woman. She is born with
an instinct for the sanitary and therapeutic
qualities of soap and water that men seldom ac-
quire. She possesses a bargain hunter's nose
for what's good and bad in the janitorial price
range and sense of sufficiency without surplus
that can divert many dollars from the supply
dealers invoices to your bank account. She
has a "feel" for the correct in color and an eye
for the position of displays, the hanging of
drapes and the correctness of decorations that
are invaluable to the theatre. Her presence and
ability are certain to enhance that feeling of
"hominess" we all strive to impress on our
patronage.

As a telephone salesman, she has no peer.
Set aside a portion of her time for the solicita-
tion of theatre parties ; for contacting the femi-
nine club leaders, PTAs and other groups, and
you can increase your order for tickets the mo-
ment she gets the hang of approach. Given
the right training, she can probably dispose of
more complaints with the kind of "soft answers
that turneth away wrath" in one day than the
average male manager can muster in a month
of serious study. When it comes to rranging
and staging kiddie parties, conducting kiddie
games, etc., enough said !

Observation and experience has taught that
the lady theatre executive of pronounced ability

is a rare composite of attractiveness, affability,
neatness, gentility and poise. That, my fellow
showmen, is a very big order and try as you will
you'll never be able to fill it in quantities.

The job of selecting a cashier and candy girl
is multiplied times over when it comes to the
selection of a lady executive. There is always
that destructive element of female jealousy to
threaten the serenity of your theatre household.
In addition is the generally accepted premise of
"precisionist." A precisionist is seldom capable
of taking on an abundance of varied duties. In
the process "likes and dislikes" get to working
and items of great importance fall into the ne-
glected, slightly treated or overlooked categories.
Enough of these and I'll take your order for
aspirin.

Not Constituted

Women (remember, we're talking about the
average, not the exception), because of Na-
ture's quirks, are not constituted to withstand
the day-in, day-out, week-in, week-out rigors
of the managerial post. Their moments of un-
dependability are dictated by organic frailties
cropping up at unexpected intervals. Their ner-
vous structure, while more pliable, is not as
rugged as man's and, consequently, cannot stand
up to the abuse of long hours of widely diversi-
fied effort. Their personal prejudices hold full
sway over their emotional responses and influ-
ence against impartial judgment. This last
makes them unsuited for the important duty of
program construction and, in instances, inter-
feres with the fairness of their administrative
duties. Last, but by no means least, the average
woman is no avid seeker of responsibilities and
becomes confused when her personal conception
of "too much" being asked of her is breached.

There is no question of there being an im-
portant place for women in theatre operation,
but try as I may, I cannot see them in mass
quantities managing theatres, and I gotta try

still harder to remotely recognize them as the
two-week wonders the magazine author wrote
about.

When I first read the narrative, the faces
of dozens of admittedly fine showmen began
crossing my vision. I could see Bob Sternberg,
Chester Stoddard, Jack Goodwin and Harry
Browning tussling with theatre problems in
New England. I scanned over to Pennsylvania
for a mind's eye picture of O'Leary and Finsky
of Comerford. Then I went on to Ohio to con-
jure Jack O'Connell, Howard Feigley, Maury
White, Arthur Frudenfeld, Carl Braun, Fred
Krim, Mike Chakeres and Frank Ryan. In
Kentucky I saw Lee Herndon and Frank Floyd ;
in Tennessee, Johnny Lawrence, Lee Castleberry,
Russ Parham, K. C. Stengel and R. E. Baulch ;
in Alabama, Dick Kennedy, Frank Merritt,
Joe Jackson ; in Georgia, Bob Wilby, Bill Jen-
kins, E. E. Whitaker, Oscar Lam; in Louisi-
ana, Maurice Barr, Gaston Dureau, Norman
Carter, Don George, Gordon Ogden. In short,
I took me a mind- jaunt around the country,
wondering if all these fine theatremen had been
so foolish as to spend a lifetime struggling and
studying — and never getting closer to the know-
it-all-in-two-weeks-stage than the very fringe
of the business. It just couldn't be. It takes
manpower to run theatres and the emphasis is
on the first syllable.

So here's to the ladies. We need them in
the theatre and need them badly but not as
two-week wonder managers. Still, come to
think of it, I've seen some houses that looked
as though they were run by two-week wonders,
and men were doing the job, but they were
pretty hard to find. It takes a good man to
run a good theatre and good theatres are only
the reflection of the good men who are run-
ning them.

Piccirillo Office Sign
Asks Silence in Theatre

To prevent his office visitors from talking in
the auditorium of the Center Theatre, Hartford,
Conn., and disturbing listening patrons, Man-
ager Mike Piccirillo has posted this sign on
the inside of his office door :

"WHAT THIS DOOR MEANS— One step
and you are in our auditorium . . . Result —
Don't speak until you are in the office . . . One
light knock will bring an answer . . . Our audi-
ence will not be disturbed if you help us follow
the above. Thank you." — N.H.

Kimo Foreign Film
Policy Benefits Students

A foreign film policy, with a special admission
price for students of high schools and colleges
in the metropolitan area, has been inaugurated
at the Kimo Theatre, Kansas City.

Any student who applies may get a special
card which admits him for 35 cents at any
time, according to Bill Meyer, manager. Regular
admission is 45 cents matinees, 65 cents nights.

PIONEER CIRCUIT MANAGERS DISCUSS ADVERTISING. The Pioneer Theatre Circuit of St. Louis Park, Minn.,
which operates theatres in Iowa, recently held an all-day discussion ot theatre advertising at Carroll, Iowa, during
which Leon Bamberger, RKO sales promotion manager, addressed the gathering. In the group above are
managers of the circuit's theatres, as well as company executives. Standing (l-r): Art Farrell, Atlantic; Art
Downward Cherokee; Wilee Backley, Grundy Center; William C. Arts, Carroll; Al Hansen, Perry; Percy
Long Webster City; W. L. Hill, Storm Lake, all Iowa. Seated: James Gray, Sac City; Gordon McKinnon,
Spencer; Don J. Smith, district manager; Gertrude Framheim, home office manager; Bamberger; Harold
D. Field', Pioneer Theatres president, and Del Farrell, Jefferson, Iowa.

SHOWMEN'S TRADE REVIEW, October 9, 1948 23

Regional Ne wsreei

News of Events and Personalities Reported by Correspondents Throughout the Nation

NEW ORLEANS

The Pic at Picayune, Miss., was completely
demolished by fire Sept. 26 about midnight.
Manager W. L. Moseley said the loss amounted
to about $75,000. He plans to rebuild. Last per-
formance before the fire was a benefit showing
of the film "Belle Starr" for the James L. Burge
Post of Veterans of Foreign Wars in Picayune.
About $160 was received by the Post for its
building fund for the new VFW home.

Seventy-three theatres in Orleans, Jefferson
and St. Bernard parishes (counties) are coop-
erating in the Community Chest drive, now
under way, by donating screen time for "The
Red Feather Family."

Five principal downtown houses — the Or-
pheum, Center, Liberty, Joy and Loew's State —
featured Paramount's short starring Bob Hope
and honoring the newspaper carriers on the
observance of National Newspaperboy Day,
Oct. 2.

The Leaksville, Leaksville, Miss., closed last
week. Charlie Waterall, who managed the Leaks-
ville, purchased the Baroness, Richton, Miss.,
from W. L. Sibley and will operate his own
house. The Lee Hong, Louise, Miss., reopened
Sept. 30, after being closed three months. Joe
Lee will continue to manage it. Paul Wilson,
20th-Fox division manager in Atlanta, and his
assistant Marvin Doris, were recent visitors to
the New Orleans exchange. Republic Manager
L. V. Schecksnider leaves this week for a sales
meeting in Chicago's Blackstone Hotel Oct. 8-9.

Universal Manager Charlie Ost, and two Uni-
versal salesmen — Tommy Dunn and Freddie
Wolff, attended the Universal sales meeting in
Cincinnati, Sept. 28-29.

John E. Davis is the new head cashier at
Warner Bros., New Orleans branch. New
stenographers at Republic are Mrs. Shirley
Codifer and Miss Vera Malter.

N. Solomon, 65, owner of four Mississippi
theatres and a Louisiana drive-in, died Friday
(Oct. 1), while watching a football game at
McComb, Miss. He was a native of Syria and
came to the United States 45 years ago, settling
in McComb 10 years later. He had theatres in
McComb, Summit, Natchez and Yazoo City,
Miss., and a drive-in at Baton Rouge, La.

OMAHA

Shipper Charles Lorenz is celebrating his 30th
anniversary with MGM in Omaha this fall. The
veteran employe is recently out of the hospital
and about ready to return to his regular duties.
He and Branch Managers G. E. McGlynn and
William Gadoni were honored at an employe
party at the Legion Club. McGlynn recently
was transferred to Des Moines ; Gaddoni is his
replacement.

Mayor Glenn Cunningham has selected a new
Welfare Board that includes one representative
of the film industry : Harry Taylor, theatre and
ballroom manager. Ferdinand Reuter is a new
student booker at MGM.

Tri-States Theatres District Manager Wil-
liam Miskell announced here that his circuit is
completing negotiations for a new 400-seat drive-
in at Grand Island, Neb., next , spring.

Jack Kelly, Minneapolis, MGM divisional re-

REGIONAL NEWS INDEX

Atlanta 27

Baltimore 23

Charlotte 24

Chicago 30A

Cincinnati 24

Cleveland 28

Columbus 26

Dallas 24

Des Moines 26

Harrisburg 28

Hartford 24

Indianapolis 27

Kansas City 23

Los Angeles 23

Louisville 28

Minneapolis 24

Milwaukee 28

New Haven 25

New Orleans 23

Oklahoma City 23

Omaha 23

Philadelphia 28

Pittsburgh 30A

Portland 24 .

St. Louis 25

Salt Lake City 25

San Francisco 26

Toronto 27

Vancouver 26

Washington 26

print, short subjects and foreign import repre-
sentative, was in towm. Louis Orlove, MGM ex-
ploiteer from Minneapolis, arrived here and
set some sort of a record for number of screen-
ings in one day : Three, one at the State, one
at the Avenue and one at the Fox Screening
room. Ruth Mendelson, daughter of Warner
Salesman Leon Mendelson, was crowned AZA 1
Sweetheart. Bernard Dudgeon, West Dodge
Drive-in manager, was host to 50 "shut-ins" one
night recently.

OKLAHOMA CITY

Morris Loewenstein, Oklahoma City, was re-
elected secretary of Theatre Owners of America
at the Chicago meeting. The Plaza Theatre has
"Curt Gowdy's Canada Dry Knothole Gang"
for the kiddies Saturday morning with full
length movie, big stage show-broadcast, mys-
tery sports guest and prizes and surprises, all
for 10 cents.

Movie Star Wayne Morris was set to appear
at the Fort Root Veterans Administration Hos-
pital Oct. 7, at Little Rock, Ark., and the fol-
lowing day at the Army and Navy Hospital in
Hot Springs, Ark.

Charles D. Lyne, MGM branch manager, died
Sept. 25 in his home here. Same Elzo, 77, the-
atre operator in McLa'ud, Okla., died Sept. 22.
He operated a movie theatre the past 25 years.

Premieres Own Film

Harry Popkin opened his newest the-
atre, the Brooklyn Players, on the east
side of Los Angeles, with a picture he
made himself, "My Dear Secretary."
On hand for the opening were David
Street, Kirk Douglas, Mary Beth
Hughes, Alan Mowbray and Keenan
Wynn.

KANSAS CITY

Note on the thirteenth annual Kansas Missouri
Theatre Association Convention Sept. 28-29 at
the Muehlebach Hotel ; Elmer Bills, new presi-
dent of the KMTA, has been an exhibitor at
Salisbury, Mo., for over 22 years. He also
operates theatres in two nearby towns. He was
vice-president last year.

The Orpheum is getting a new paint job on
its marquee. Manager Lawrence Lehman had
the painters take off most of the old paint, and
put on a new coat of white. Lehman handled
the house by himself last week while Ted Wynn,
assistant manager, took his wife to the Ozarks
for a week's vacation.

Vera Ralston (not the actress), Wichita mod-
eling instructor, who placed fourth as "Miss
Kansas" in the Miss America pageant at Atlan-
tic City, has taken up an offer by RKO and gone
to Hollywood. S'he resisted offers at first because
of the wishes of her boy friend, a student at
Northwestern U. But an offer of $400 per week
with a film trial and no screen test won her over.

The annual golf outing of film and theatremen
held Sept. 25 at Santa Fe Hills was won by
Ken Clark of National Screen Service with a
65 for the par 58 course. He won a handsome
leather golf bag donated by Commonwealth
Theatres. Martin Stone of Screenland Cafe was
second with a 66 ; other "60" shooters — Jack
Braunagel of Commonwealth, and Ralph Mor-
row, Jr., a guest of his father, Universal sales-
man. George Crandall of National Screen had
the high with a 99.

LOS ANGELES

The football team of the University of
Southern California appeared in person on the
stage of the Orpheum for the opening of
"Olympic Games of 1948."

A special membership meeting of the South-
ern California Theatre Owners Association was
held in the SCTOA office Oct. 6. A complete
review of the action taken at the, Chicago con-
vention of TOA was made by Harry Vinnicof
and Paul Williams.

The American Arbitration Association is
deciding the case between the IATSE projec-
tionists and Fox West Coast on "Mr. Bland-
ings." The union had claimed its operators were
entitled to first-run pay.

Al Kent, 50, Universal-International sales-
man, is dead. He is survived by his widow,
Loretta, and son. Kent was with Universal for,
many years, both here and back East. Services
were held at Groman's Chapel.

BALTIMORE

Newt Karscaddon, Karskaddon Circuit, West
Virginia, is in Johns Hopkins Hospital. Spriggy
Lloyd of the Leader, South Cumberland, has
been released from West Baltimore General
Hospital and is back on the job. Lena Thrush,
Kitzmiller, Md., is reseating the Maryland
Theatre. Dave Polland, United Artists repre-
sentative, in town for the Saturday night fes-
tivities at the Variety Club. Ernie Emerling.
(Continued on Page 24)

24

SHOWMEN'S TRADE REVIEW, October 9, 1948

REGIONAL NEWSREEL

(Continued from Page 23)

Loew circuit publicity chief, was in town with
Carter Barren visiting the Baltimore Theatres.

Ollie Niklas, former manager of the Variety
-Club is seriously ill of a heart ailment. Lee
Vogelstein, son of Harry Vogelstein, Baltimore
Poster Company, has passed the bar .examina-
tions. Gwynn Theatre was donated by Durkee
Circuit for holiday services by Beth-El Temple.
Maryland Theatre opened with burk-sque Oct. 8.
Ben Evans, San-Toy, Lonaconing, is in Cum-
berland Hospital. Allie Girvin, Parkway Theatre,
has returned from a New York vacation with
tall tale^ about Coney Island. Martin Rogers,
manager McHenry Iheatr., died recently; he
had been at the theatre 12 years.

DALLAS

The Maple, suburban theatre here, has in-
stalled a television set in its lobby for telecast-
ing shows beamed to the Southwest. Robert E.
Helms, formerly office manager for Screen
■Guild, has assumed his duties as office manager
at the Warner Bros, exchange in Dallas. Helms
started in the movie industry in 1915, worked
for RKO Radio 18 years, with Universal eight
years. At Warners he replaces Roy V. Litsey.

James Alexander arrived in Dallas to replace
Ridge Bond as Curly in the touring company
of "Oklahoma," while it was playing at the
Majestic.

HARTFORD

. The Upton, Upton, Mass., formerly operated
by Max Lerner and William Searle, is now
being managed by Fred Bartlett and Gus
Anderson of Upton. The Kameo, Pittsfield,
Mass., owned by Peter Cimini, has been ac-
quired on a long-term lease by the Massachu-
setts Theatres, Inc., a new corporation, which
has as its principal officer a Boston attorney,
Reuben Landau.

The lobby at Warners" Embassy, New Britain,
has been remodeled. New front, doors, lobby,
and marquee were installed at the Perakos
Strand, Thompsonville. Arthur M. Horater is
new assistant manager of the Community,
Fairfield, Conn.

The Town Plan and Zoning Commission,
Bloomfield, Conn., has announced the rejection
of the application cf Philip W. Maher of that
town for a change from residential to business

Set Meeting

Fifteenth annual convention of the
West Virginia Theatre Managers As-
sociation (Allied) will be held in Cin-
cinnati, Ohio, at the Terrace-Plaza Ho-
tel, Nov. 12-13, Secretary-Treasurer Rube
Schor announced this week. Sessions will
start at 10 A.M. Nov. 12 and a banquet
will close the conclave Saturday night.
In addition there will be special events
for the ladies. Officers of the unit are:
President Wendell H. Holt; Vice-Presi-
dent L. E. Rogers; Secretary-Treasurer
Schor; Attorney Ernest K. James.

zoning in Bloomfield to permit the construction
of a drive-in theatre.

Joe DeVesta has been named manager of the
Crown, Hartford, operated by the Management
Corp.

Joe Gittelman, student assistant manager at
Loew's Poli Palace, Hartford, has been trans-
ferred to the Loew-Poli Strand, Waterbury, as
assistant, replacing Teresa Richards, resigned.
Larry Gendron, student assistant in Meriden,
succeeds Gittelman in Hartford.

CHARLOTTE

All activities of the Charlotte Variety Club
at its headquarters in the Charlotte Hotel were
suspended from Oct. 9 while the club was under
the "big top" at the Southern States' Fair here.
Some weeks ago the members of the Club
decided to embark on the ambitious project of
raising $100,000 to establish a clinic for under-
privileged children with a $25,000-a-year bud-
get for running expenses. To aid the project it
was decided to award a $12,000 furnished home
and $1,000 in cash to the winner in a contest,
and members of the club have been busy selling
tickets. A number of local dealers in household
furnishings have been cooperating with the
Club. A miniature structure of the home on
trucks has been exhibited at many points as a
ballyhoo for the proposed clinic.

Ruth Hardin, sister of Mrs. Pauline Griffith,
secretary to the Theatre Owners of North and
South Carolina, was married recently to Paul
Oockrill, Paramount salesman. Mildred Griffin,
Eagle Lion secretary, wed Hugh McDonald,
head MGM booker.

Manager- Chester Glenn of the Criterion,
Greensboro, N. C, missed copping the $28,000 in

prizes on radio's "Stop the Music" program by
just one word in the title of the mystery tune.
Everett Enterprises, this city, has bought the
Center, Fort Mill, S. C, from Martin Street
who has been retained as manager.

Charles J. Leonard, formerly with Columbia
in New Haven and Charlotte and until recently
with Warner Bros, here, has joined the Astor
exchange as assistant to Sales Manager Max
Holder.

MINNEAPOLIS

Eight Minneapolis independent neighborhood
houses have changed from a 56-day clearance to
42 days for MGM's "Easter Parade." Two
neighborhood houses, the Varsity and the Home-
wood, have switched to a 28-day clearance and
upped admissions to 60 cents. The houses on 42-
day breaks have raised top admissions to 55
cents in most cases. Five of these houses, includ-
ing the Varsity and Homewood, have adopted
a junior admission price policy, despite many
vigorous complaints from independent exhibitors
here.

New on film row are Arnold Shartin, booker
at UA, and Doris Campbell, availability clerk
at U-I. Herb Greenblatt, RKO Midwest dis-
trict manager, was in. LeRoy Miller, U-I
branch manager, and the U-I sales staff, at-
tended the fall sales meeting in Chicago. The
Variety club of the Northwest had its season's
opener last Saturday at its clubrooms in Nicol-
let Hotel, Minneapolis, with a rhumba night.

Recent out-of-town exhibitors on Film Row
were Walter Sayler, Wishek, N. D. ; J. L. An-
derson, Plankington, S. D. ; and Fred Anderson,
Lake Norden, S. D.

PORTLAND

W. H. Wheeldon has opened his new Rosalia
at Rosalia, Wash. It replaces the house de-
stroyed by fire several months ago. He operates
six theatres at Rosalia, St. Johns, Oakesdale,
Endicott in Eastern Washington and in Spirit
Lake and Rathdrum, Idaho. Sterling Theatres
Advertising Publicity Director Jack J. Enger-
man with headquarters in Seattle, has received
"award of the month" from MGM. The presen-
tation was made by Seattle Manager Sam Davis.

The 20th anniversary of J. J. Parker Theatres
was celebrated last week by Mrs. J. J. Parker
and the staffs, which during the 20 years oper-
ated the Broadway and United Artists Portland ;
and Parker theatres at Pendleton, and Astoria.
The firm also has the Guild, in Portland.
Martin Foster of New York City has been
named to supervise the Guild, Portland, which
has reopened for the fall and winter season.
House will specialize in showing foreign films.
Western District Sales Manager for United
Artists, W. E. Calloway, conferring with A. J.
Sullivan branch manager for Pacific Northwest.

CINCINNATI

Rex Carr, general manager of Theatre Own-
ers Corporation, Cincinnati, has added the fol-
lowing theatres to its booking and buying ser-
vice combine : Reda, E. Jenkins, Ky., Reda,
London, Ky., Reda, Pineville, Ky., and Pastime.
Vicco, Ky., all owned by Don Reda; and the
Bell, Pineville, owned by Grant Howard. Harold
Hoffert has taken over the Overlook Cincinnati ;
and TOC will continue to book and buy for
this house. Elmer Lux, of Darnell Theatres,

ITOA BOARD MEMBERS. Newly elected board of directors of the Independent Theatre
Owners of America lined up for the photo above following a meeting in New York last
week at which the Smithberger Plan was approved by the general membership. The
board members: (bottom row, 1 to r) Chairman David Weinstock; Lou Mazze; Sam Freed-
man; Emanuel Hertzig; Rudy Sanders; Abe Mopper; Isidore Goldmark; Abe Leff; Sam
Koenig; Irving Steiner; Maurice Brown; Benjamin Rosassy; Ray Rhonheimer; Max
A. Cohen; Abe Shenk; Irving Renner. Top: Sam Einhorn; J. Joshua Goldberg; Leon
Rosenblatt; William Namenson; Henry Siegel.

SHOWMEN'S TRADE REVIEW, October 9, 1948

25

REGIONAL NEWSREEL

Buffalo, advises the company will reopen the
Weddington, Pikeville, Ky. on Nov. 10. The
theatre was closed for some time due to a fire.
Erwin Bock, formerly manager of the RKO
Palace, Cincinnati, will manage the Capitol,
and Elwood Jones, manager of the RKO Capitol,
will take over the Palace.

Mid-West Theatre Supply has opened a
branch office in Columbus, Ohio, and Harold
Stegmiller will manage the office. Gene Tunick,
John Eifert, Ross Williams, and Manuel Traut-
enberg, will attend the convention of Colosseum
of Film Salesmen in Chicago, at the Sheraton
Hotel, Oct. 16-17. Pete Niland, president of
the Cincinnati Colosseum, will also attend. Sam
Haber, former salesman for Eagle Lion, will
sell for Screen Guild, of which Harry Bugie
is local manager.

Eilm men and exhibitors attended the meet-
ing called at the Variety Club Saturday, Oct. 2,
by Allan Moritz, local chairman for the Will
Rogers Memorial Hospital Drive. Plans were
completed to start the drive for the goal of
$75,000.

ST. LOUIS

Paul Horn's 450-seat Jersey, Jerseyville, 111.,
was destroyed Oct. 2 in a fire that swept the
section. Damage to theatre and stores is esti-
mated at $200,000. The Richmond, Richmond
Heights, St. Louis County, has been bought by
Rose Hanber for an indicated price of $90,000.
Monogram Pictures Distributors Corp. has been
incorporated in Missouri by B. Spencer, J. T.
Britt and G. M. Lively. An exhibition of motion
picture stills and posters selected by the Better
Films Council of St. Louis dealing with 'What
Motion Pictures Can Do to Promote Peace" is
on display in the main hall of the public library.

Ten big-name motion picture travel lectures
are scheduled for the coming Y.M.C.A. season.
Jack Kane, former veteran film salesman for
several years in the night club and restaurant
field, is returning to films as St. Louis office
manager for United Artists, succeeding Charles
Scheufler who takes over new duties as sales-
man. Film Classics Auditor Jerry Lubin is
here for a routine checkup. Mid-Central Allied
Independent Theatre Owners has set a regional
meeting for Oct. 20 at Hannibal, Mo. Attorney
Jacob M. Lashly, who has appeared in many
film cases, was re-elected for his seventh year
as president of the Municipal Theatre Ass'n.
Two natural-color scientific films produced by
the Moody Bible Institute were shown in sev-
eral St. Louis churches on Oct. 3.

Among pending motions in lawsuits affecting
the industry that have been passed to the new
motion-day docket of the U. S. District Court
is that of Republic, one of the defendants, seek-
ing consolidation of the causes and cases of
Martin W. D'Arcy vs. Fanchon and Marco,
et al, and Victor G. Mossotti against the same
defendants which includes Republic and other
distribution companies.

NEW HAVEN

Warner Manager Carl Goe is again chairman
of local distributors' committee for the com-
munity chest drive. Mickey Wren, advertising
manager of the Journal Courier, and Ben Spiva.c
of Connecticut Theatre Candy Co., have been
elected to membership in Variety Club Tent 31.

The Lyric, Bridgeport, re-opened for weekend
showing of "Shoeshine." Frank Mannente, for-
mer assistant manager of the College, and now

THEIR OWN BOSSES

LOUIS W. RICHMOND (left) who
this week entered exhibition in Massa-
chussets and LEW BREYER (right)
who is heading his own distributing firm
in Boston. Richmond, former executive
assistant to E. M. Loew, has joined
Louis Stern to run a chain consisting
of the Boston Kenmore, the Lynn Up-
town, the Sommerville Orpheum and the
Everett Rialto. Breyer is president of
Madison Pictures which will handle 40
reissues.

manager of Loew's Valentine in Toledo, is
spending his vacation in New Haven.

Eugene B. Jacobson, son of Morris Jacobson,
general manager of Strand Amusement Co.,
Bridgeport, has returned to Wesleyan University
where he is a sophomore. Managers of the
Strand Amusement Co., theatres in Bridgeport
getting ready to open their bowling season.

MGM District Manager Herman Ripps spent
the week at local exchange and visited ac-
counts in the territory. Arthur M. Horster has

joined the Community, Fairfield, as assistant
manager. When Francis Murphy, publisher of
the Hartford Times gave a sheep roast at the
Times Towers in honor of the new president of
the N. Y., N. H. and H. Railroad, Harry Shaw,
Lou Brown and Lou Cohen of the Loew Poli
circuit were among the guests.

SALT LAKE CITY

Entire proceeds of a midnight showing of
"How Green Was My Valley" at the Capitol
Theatre here went to the Youth Welfare Fund
as a finish-up to successful Youth Month ac-
tivities. Manager Robert Workman tied up the
show with the Junior Chamber of Commerce
and a packed house resulted.

Joseph Lawrence, owner and operator of the
Uptown, Rialto and Southeast theatres here,
came on from Los Angeles for a visit to his
home town friends. Fox Intermountain District
Manager Hall Baetz has returned from a trip
into Montana. Warner District Manager H. M.
Herbel was ,in town conferring with Salt Lake
City Manager William Gordon. United Artists
Manager Carroll Trowbridge is back from a
sales trip through the Montana territory.

E. Ward Mendenhall, stage manager and ad-
vertising manager of the new Bird Cage Thea-
tre, the first professional theatre in Nevada,
on the grounds of the Hotel Last Frontier, was
the second staff member to arrive in Las Vegas.
Mendenhall has owned and operated various
legitimate theatres in Ohio and Oklahoma dur-
ing the past 10 years. While serving in the
war in Italy he twice escaped from the Nazis
and was transferred to the Special Service Divi-
(Continued on Page 26)

more than 3,000 major
U.S. theatres use

Voice of the Theatre
SPEAKER SYST

Only the best in sound is a sdund investment
today. The best is "Voice of the Theatre" —
proved superior to all other speaker systems by
impartial acoustical measurement tests— witnessed
by the leading scientists of the motion picture
industry.

There is a "Voice of the Theatre" speaker system
for every size theatre. Ask your supply dealer
for information about modernizing your present
system with "Voice of the Theatre". "Voice of
the Theatre" speaker systems are supplied as
standard equipment by most leading theatre
sound system manufacturers.

161 Sixth Ave.,
New York 13, N. Y.

1161 N. Vine St.,
Hollywood 38, Calif.

26

SHOWMEN'S TRADE REVIEW, October 9, 1948

REGIONAL NEWSREEL

(Continued from Page 25)

sion, organizing and producing plays for the
troops. It was during this period that he met
Sara Lee Harris (now Stadelman), producer
for the Bird Cage Theatre and wife of R. S.
Stadelman who is its architect. The theatre is
located in a "western village" being developed
on the grounds of the Hotel Last Frontier.

COLUMBUS

Theatres in Columbus and other Central Ohio
points a.re finding competition in the Friday
night high school football games. Columbus it-
self has in addition the Saturday afternoon
competition of the Ohio State University games
in the Ohio Stadium and theatres have had
sharp attendance drop since the football season
opened.

Ray Miller has reopened the redecorated Fifth
Avenue neighborhood theatre which had been
closed all summer. The house has two family
nights — Tuesdays and Wednesdays — with a 20-
cent admission for everyone. J. Real Neth re-
cently turned his Clinton neighborhood over to
the Clintonville Civic Improvement Group
which staged a traffic safety quiz for school
children. On the screen were shown cartoons
and motion pictures dealing with safety.

SAN FRANCISCO

Sale of two Blumenfeld Market Street thea-
tres, Orpheum and Esquire, is a current report.
Reputed transaction follows the recent sale of
the United Artists Theatre to Sherill Corwin
and Sol Lesser, Hollywood theatre operators,
who are named as buyers in the present deal.

Celebrities including Bing Crosby, Frankie
Laine and the Four Vagabonds were feted dur-
ing the week at the Variety Club Tent 32 in
special luncheon and evening occasions.

Variety Club members Abe Blumenfeld, Ellis
Levy, Jay Golden, Jimmy O'Neill and Nate
Crevitz attended the dress rehearsal perform-
ance of "Friars Frolic" in Los Angeles. The
mammoth spectacle plays at the Opera House
here Oct. 22.

William Pelkly, formerly with Oakland Tele-
news and Golden State circuit, was named as-
sistant manager at the San Francisco Telenews.
Brent Schumacher, formerly manager at the
Avenue, is now in Herbert Rosener's booking
office in film distribution. Annual golf tourna-
ment of the Variety Club is slated for Oct. 19

'NOW, IN THIS SCENE—.' John E.
Puerifoy, Assistant Secretary of State (third
from left) gets the lowdown from Director
Peter Stewart as he visits the set of Film
Classics' Cinecolor production, "File 649,
State Department." Film Classics President
Joseph Bernhard (left) and Virginia Bruce
aid and abet in the discussion.

on the links of a local club. Nate Blumenfeld,
circuit owner, heads the affair which includes
a buffet lunch and victory dinner at night.

Manager Charles Shutt of the Telenews and
his staff kept in constant communication with
the weather bureau when the air transport car-
rying their exclusive prints of the Zale-Cerdan
championship fight was delayed en route. After
extensively advertising the pictures, the Tele-
news was forced to hang an apologetic "No Film
Yet" sign until the plane battled through a
local storm. The films reached the projection
booth 12 hours late.

DES MOINES

Carl Hoffman, formerly assistant manager of
the Des Moines at Des Moines, has been ap-
pointed manager of the Ingersoll by Tri-States,
replacing Robert Wilcox, resigned. Former re-
lief manager, Verl McCauhey will take over as
assistant manager at the Des Moines. The Na-
tion, Lost Nation, la., closed for six weeks, has
been reopened by Manager Walter E. Allen.

William McGraw, new owner of the Mason,
Mason, la., held a special free showing to cele-
brate acquisition of the theatre. Don Songer of
the Tri-States purchasing department has ac-
cepted a commission as a major in the air unit
of the National Guard.

John Winn, formerly with Warner Bros, and

lately with King Enterprises, has been named
Paramount booker to replace James Ricketts,
transferred to Denver. Mrs. Ricketts has also
resigned from Eagle Lion to join her husband.
Jake Schlank is the new salesman in the Des
Moines and Omaha territory for King Enter-
prises. Jack Sabata, assistant booker at War-
ners, has resigned to join the army. Norman
Holt of Warners is recovering from a minor
operation. Mildred Holden has been appointed a
Universal booker. Mark Dersh, assistant booker
at Columbia, has returned to work following an
illness. Mr. and Mrs. Nathan Thon, exhibitors
of the Roxy, Armstrong, la., are the parents of
a new baby. Maxine Kern of the Tri-States
auditing department was married to Robert
Stone. William Toney, Tri-States purchasing
and maintenance manager, and Mrs. Toney are
on vacation at Atlanta. Richard Gray, manager
of the Tri-States Eastown, Des Moines, is the
father of a 7 lb. 11J4 oz., baby girl, the second
daughter for the Grays.

WASHINGTON

Annual election for Variety Club Tent No. 11
will be held on Monday, Nov. 1 in the Con-
gressional Room of the Willard Hotel. At this
time, 11 new board members will be chosen to
serve on the 1949 board of governors, in addi-
tion to the five past chief barkers, and two
delegates and two alternates to the national
convention. Newest member of Tent No. 11 is
Johnny Bradford, singer and emcee of the
National Broadcasting Company.

Movies which have a definite relation to the
fine arts will be shown to members of the Cor-
coran Gallery of Art beginning Oct. 29. Among
the films to be shown are "Blue Angel," "Son
of Zorro," "David Harum" and "Anna Christie."

Glenn Norris, 20th Century-Fox branch man-
ager, was given a lot of space in Richard Coe's
Washington Post drama column, on the occa-
sion of his trip to Hollywood.

The first Variety Club Open House of the
Fall season was held on Saturday, Oct. 2 with
Bill Ross and All Saturn acting as Kings for
the night. The board of governors will meet
Monday, Oct. 11.

Local MGM employes who are pursuing
higher education via night classes are Audrey
Poulos, booker's clerk ; Gloria Davis, PBX
operator; Judy Jones, assistant branch man-
ager's secretary; and Evelyn Cohen,' biller.

The Carolina Theatre Corporation has bought
the Carolina here from Samuel I. Ashman,
President Samuel F. Roth announced, and is
already operating the house.

VANCOUVER

Dave Souter, former 20th-Fox booker, has
joined Eagle Lion-Monogram exchange here as
booker, succeeding Max Scheine who left for
Toronto. The township council in Burnaby,
B. C. has before it applications to build two
drive-ins — a 650-car one for Steel-Johnson
Amusements to cost around $80,000, and a 500-
car theatre for a syndicate headed by Attorney
Ernest Silverton of Vancouver. Local film ex-
changes have organized an eight-team bowling
league which will run for 20 weeks of which
Fred Stone of Sovereign Films is president,
and Mary Sansum of Columbia secretary-
treasurer. Another league is being organized by
the managers of Odeon theatres.

United Church Council at its session here

Lambertville Loves Herman

Who said movie people are big bad wolves? Take it from the residents of Lambert-
ville, N. J., they're the nicest people in the world.

Of course, even Lambertville was skeptical when Justin Herman and his camera
crew descended on the community to make a Paramount Pacemaker short subject,
tentatively titled "The Lambertville Story." Herman didn't want professional actors
for the short; he wanted townsfolk to appear as themselves. But the local population
at first appeared reticent and leery about accepting movie people and their "breed."

In their short stay there, however, during which they used the whole town as their
studio and the people as their actors, Herman and his crew completely won over the
population and ended in a blaze of glory with a surprise dinner given in their honor
by Mayor William Naylor and other local civic leaders. As far as Police Chief Rossel
was concerned, Herman could drive on the wrong side of the street and pass red lights
— he'd still be welcome on Main Street.

And the Mayor, who made his acting debut in the picture (he went through a
shaving sequence seven times (("Ouch! My poor face!")) before Herman finally
okayed the "take"), was so grateful for the goodwill Herman engendered among the
townsfolk, and for the favorable publicity that would accrue to Lambertville once
the short began showing around the country, that he decided to send a testimonial
letter to Paramount in praise of the producer.

SHOWMEN'S TRAM REVIEW, October 9, 1948

27

REGIONAL NEWSREEL

went on record in opposition to the present
trend for a wide-open Sunday, opposing movies
and sports on that day. Many British Columbia
organizations have come out in favor of Sunday
amusements. The 650-seat Crescent, Famous
Players affiliate at Red Deer, Alberta, which
was destroyed by fire eight months ago, has
been rebuilt and reopened by FP and Beattie
brothers who operate the Capitol there.

Gordon Hilker, producer of outdoor musical
shows, has reported drunkenness among musi-
cians in the Theatre-Under-the-Stars orchestra
to the Park Board which, it is reported, will de-
mand a new form of contract providing for
financial redress for violations.

Walter Dawson, 55, former manager of
Odeon's Paradise and well known in coast
show circles, died suddenly last week.

~ INDIANAPOLIS ~

Jack Dowd, Warner salesman, has resigned
to become branch manager at Selznick Releas-
ing Organziation. He •succeeds Jack Frost, who
returns to the Miliwaukee branch. Warner
District Manager Charles Rich paid his periodi-
cal visit at the local branch.

Harley Sutton, a part owner in the Hope,
Hope, Ind., has acquired the interest held by his
son. The Pekin, Pekin, Ind., will operate on
winter schedule beginning Nov. 5, with one
program change a week. The Ace, Kipley, Ky.,
was completely destroyed by fire, Luther Kipley,
operator, states. Included in the loss was one
reel of "Slave Girl."

Universal Manager Ted Mendelssohn and
Salesmen Herman Morgan and Frank War-
ren, attended the company's division sales meet-
ing in Cincinnati. Maurice Rubin, exhibitor at
Michigan City, Ind., sold his theatres to Indiana-
Illinois Theatres, Chicago.

Steven P. LaCause, is the new assistant house
manager at the Circle. Trueman Rembusch,
president of the ATOI appeared before the
Congressional committee hearing at South
Bend, Ind., in the interests of Indiana exhibitors.

Tent No. 10, Variety Club of Indianapolis,
dedicated the Variety Playground at Tyndall
Towne on Oct. 3, and will hold a meeting with
free buffet dinner for all members on Oct. 11.
At the Club's recent golf tourney automobiles
were won by Mike Dattalo and Al Reckan.
Prizes were donated by several dozen business
firms and stores in the city.

ATLANTA

Eddie Foster, formerly with Republic in
Atlanta and now co-owner of the Drive-In
Theatre. Knoxville, Tenn., was married there
recently to Gara Meyers of Birmingham. R. B.
Wilby's Rialto, oldest theatre in Knoxville,
Tenn., has closed to make way for a chain store.
C. J. Carter co-owner of the DeSoto, Alachua,
Fla., has sold it to E. D. Williams of Mayo,-
Fla.

Raymond Edwards, former manager of several
theatres in Florida and recently Kay Films
manager in Memphis, Tenn., has resigned and
joined Film Classics as a salesman. G. H. Coats,
for the past 15 years with Wilby-Kincey and
recently manager of the Tiger, Auburn, Ala.,
has resigned due to ill health, and George
Deavours, formerly manager of W-K's State,
Kingsport, Tenn., has succeeded him. Mrs. S. T.
Maugham took over the management of the
Screven and Patterson theatres in Screven and
Patterson. Ga., following' the recent death of her

Widens Eilorts

Albany's Variety Club was scheduled
to widen its humanitarian activities from
the underprivileged boys' camp it main-
tains to other unspecified charities,
Chief Barker Harry Lamont announced
this week. Lamont declared that a major
feature of the Tent's fund-raising pro-
gram would be its Denial Day on or
about Thanksgiving week. He appointed
Warner Zone Manager Charles A. Smak-
witz as co-chairman with him on the
drive and named the following committee
chairman — Big Brother Drive, Nate
Winig; Distribution, Jack Bullwinkle;
Theatres, Saul J. Ullman; Special Events,
Gene Teper; Publicity, Garry Atkin.

husband. Curtis Ware, former owner of theatres
in Georgia, and Jack King, former Eagle Lion
salesman, off the row for several months with
a heart attack, were recent exchange visitors.

Sack Amusement Manager Howard Wallace
is back on the job after a trip to North and
South Carolina. John Jenkins of Astor Pictures,
Dallas, visited Astor Atlanta President William
Richardson en route from New York back to
Dallas. GE Films District Manager Al Brody
visited with Screen Guild's John W. Mangbam
on his way to New Orleans. Owner Robert L.
Curry of the Dixie, East Gadsden, Ala., while
here, showed a number of his local newsreel
shots that are helping his business at the Dixie.

TORONTO

Declining theatre attendance and increased
competition by other theatres are expected to
occupy a good deal of the time given to in-
dustry problems in Canada at the annual con-
ference of Famous Players Canadian which
opens at Niagara Falls, Ont., on Oct. 18-21,
then jumps to Winnipeg and Edmonton, wind-
ing up in Vancouver, Nov. 16-17. The Nelson,
independently-built theatre at Ottawa, has been
acquired by 20th Century Theatres on a 15-
year lease, and Don Watts has been transferred
from the Ottawa Rideau to manage it. The
circuit's Victoria, Ottawa, has been closed for
alterations and improvements.

Famous Players District Manager Jack Ar-
thur of Toronto was made a member of the
Order of the British Empire, with investiture at
the Ontario Parliament Building, in recognition
(Continued on Page 28)

New Theatres

St. Louis — Bloomer Amusement Co., a 750-car
drive-in, Belleville, 111. Columbia Amusement Co., a
600-carrer, Paducah, Ky. Lone Oak, Ky., interests
headed by T. Gill, a large drive-in between Fulton
and Mayfield, Ky., and two in the vicinity of Murray,
Ky. Ruffin Amusement Co. contemplates three drive-
ins and three other theatres. East St. Louis interests
seek a drive-in site there. Drive-ins are reported
planned for Cape Girardeau, Mo., and in St. Louis
County. Turner-Farrar circuit, a 600-seat theatre at
Grayville, 111.

Kings Mountain, N. C. — C. E. and D. E. Cash, an
$83,000 theatre.

Kansas City, Mo. — John A. Cooper and Wade
Renick, a $65,000 drive-in on Highway 40, Hays, Kan.

Chicago — Alger circuit, five 1,000-car drive-ins, one
between Rockford and Rochelle, 111., others near
Peoria, Champaign and LaSalle to be managed by
Regla, Inc., of which E. E. Alger is president.

Des Moines — Pioneer circuit, a drive-in at Spencer,
la. W. W. Mansfield, a new house at Tama, la.

Milwaukee — Sheldon Grangs and Ted Karratz, a 600-
car drive-in, at Schofield, Wis.

New Martinsville, W. Va. — Howard Clegg, a drive-
in here. Another is contemplated by James Work of
Pine Grove, W. Va.

Lebanon, O. — Unannounced interests plan a drive-in
here just outside the city limits.

Portales, N. M. — Work has started on a new theatre
here. Manager Russell Ackley announced.

Astor — Atlanta; Bay State — Boston; Pam-o — Buffalo; Aster—
Charlotte; Capital — Chicago; Screen Guild — Cincinnati; Imperial
— Cleveland; Astor — Dallas; Selected — Denver; Allied — Detroit;
Selected— Kansas City; Astor — Los Angeles; Astor — Milwaukee:
Independent — Minneapolis; Connecticut Films — New Haven;
Dixie Film — New Orleans; Bell Pictures — N. Y. C. ; Capital —
Philadelphia; Astor — San Francisco; Crown — Pittsburgh; Special
Attractions — Seattle; Screen Guild — St. Louis; Equity — Wash-
ington, D. C. ; Peerless Film Canada — Toronto — Winnipeg —
Montreal.

28

SHOWMEN'S TRADE REVIEW, October 9, 1948

REGIONAL NEWSREEL

(Continued from Page 27)
of his services in providing entertainment for
the troops in World War II.

Two Toronto industry veterans have died re-
cently. Jules Laine, 51, a native of New York,
but a resident here for 25 years, died of a heart
attack at his home. He helped establish Colum-
bia Pictures of Canada and at one time had a
group of theatres in Montreal which he sold four
years ago to the Odeon circuit. He is survived
by his widow and one son, Michael. Harry Dob-
son, 54, projectionist at the Odeon Fairlawn,
died after a brief illness.

HARRISBURG

A daughter was born to Mr. and Mrs. Morton
Brodsky in Harrisburg Hospital. Father is
manager of the Hill and Lemoyne theatres and
mother is the daughter of Harry Chertooff of
the local theatre circuit. Dick McCrone has
resigned as film editor of the Evening News,
on the advice of his physician, and has been
succeeded by Dick Wolfe, veteran newsman here.

Widening of Aberdeen Street has been ap-
proved by the city planning commission. It will
cut off a part of the garage and parking lot
owned by Loew's Theatre. Receipts from the
city's amusement tax, levied last March 14,
totals $66,331.27 for the first six months, A. A.
Poist reported to the' city council. Sum was
$20,000 under the amount expected. Local the-
atremen told council members they expect in-
creased attendance during the fall and winter.

TWO NEW PRESIDENTS

CLEVELAND

Columbia Booker Gerald Kerner will marry
Frances Kozman of this city on Thanksgiving-
day. Marilyn Krenitz, daughter of Joe Krenitz,
former Universal manager now with Eagle Lion,
will be married early in the new year to Irving
Chayds of New Haven, Conn. Alvin Goodwin,
sales manager for Quality Premiums, has ap-
pointed iMax M. Jacobs of National Enterprises
as territorial sales representative for the com-
pany's theatre promotion deals. Remodeling at
the Homestead Theatre has just been completed
by Henry Hellriegel for the Associated Circuit.

Clevelanders with reservations to attend zut
National Allied convention in New Orleans next
month include Mr. and Mrs. Myer Fine, Mr.
and Mrs. Abe Kramer, Mr. and Mrs. M. B.
Horwitz, Mr. and Mrs. Henry Greenberger,
Mr. and Mrs. Leo Greenbeger, M. and Mrs.
Ernest Schwartz and Bert Lefkowich.

Andy Masters is remodel'' g the Liberty,
Lowellville, which was damaged by fire. When
completed, he will personally operate the house.
Alan Shaw has resigned from the Film Classics
sales force. Lois Lefkowich, daughter of Max
Lefkowich, one of the heads of the Community
Circuit, is enrolled as a freshman at Vassar

Tom Edwards (left) and Elmer Bills
last week took over the reins as heads
of exhibitor organizations in their terri-
tories. Edwards, of Edwards-Harris
Theatres, Farmington, Mo., succeeded
Fred Wehrenberg as president of
MPTO of St. Louis, Eastern Missouri
and Southern Illinois. Bills, veteran
exhibitor of Salisbury, Mo., was elected
president of Kansas Missouri Theatre
Owners Assn., at a convention in Kan-
sas City.

ARE SHOWMENS
CHOICE EVERYWHERE!

FINEST QUALITY* P D Q SERVICE,

College. Stanley Barach, son of Nat Barach,
National Screen Service branch manager, and
a former Coast Guardsman, has gone into busi-
ness for himself as a steel broker. Local office
managers and bookers held a clambake during
the week. Casper Haas is new owner of the
Crown.

George Dowdell, 78, who has served as a
stage hand in practically every flesh theatre in
Cleveland, died suddenly of a heart attack soon
after he arrived home from his duties at the
Hanna Theatre. He was a charter member of
Local 27, IATSE.

MILWAUKEE

James Gallagher was here from Green Bay
headquarters visiting the Milwaukee branch of
Gallagher Films. The lobby of the Fox-Wis-
consin Strand here is being remodeled and steel
joists are now being put in place. Winnie De
Lorenzo, Wisconsin distributor of premiums for
women patrons, states that many more theatres
are this season offering such giveaways. Gus
Yahnke opened the new Ford, Waterford, Wis.
on Oct. 1. Fox-Wisconsin is remodeling the
Division, Beaver Dam, Wis.

A 1949 opening is envisaged for the 600-car
drive-in erected at Schofield. Manager Hutch-
ings is installing two new Brenkert 80 projec-
tion machines and Enarc lamp. The Alhambra,
Milwaukee, which usually shows holdover films
from the first-runs, boked a reissue of Frank
Buck's "Bring 'Em Back Alive" for one day.

LOUISVILLE

Plans for the coming convention of Kentucky
Association of Theatre Owners was formu-
lated at a meeting here last week of the con-
vention committee. Present were President Guth-
rie F. Crowe, Secretary Neil B. Gorden, Ex-
hibitors Eddie L. Ornstein, J. Van Snook, C. K.
Arnold, and J. Raymond Mattingly, news cor-
respondent. Eddie Ornstein, head of Orenstein
Theatres, Marengo, Ind., has bought from Mor-
ris Blacker the Rio, Cloverport, Ky., taken over
the management and appointed Bob Bowman of
Marengo to handle it. Theatre adds a fourth
to Ornstein's chain.

The twice-postponed opening of the Sky-Aire
Croydon drive-in, Croydon, Ind., was finally set
for the last week in September. Delay was
caused by legal matters and the regulations of
the State Fire Marshal's office. Admission is
49 cents for adults with children under 10 free.
Mr. and Mrs. Frank Heidel opened the new
Pioneer, Wartburg, Tenn. on Sept. 24.

Manager W. F. Roth of the Palace, Gallatin,
Tenn., was a visitor on film row for the first
time in many months. Others seen on the row
include W. Freeman Smith, Kentucky, Cadiz ;
Oscar Hooper, Arista, Lebanon; J. E. Elliott,
Jr., Lincoln, Hodgenville ; W. H. Han, Gypsy
drive-in, Bardstown ; A. N. Miles, Eminence,
Eminence ; George Lindsay, Lindsay, Browns-
ville, and C. D. Arnold, Arco-, Bardstown, all
in Kentucky.

Walter Floyd, 84, former manager of the
Louisville Strand when the Shufoerts operated it,
died here at the Mary Pennington Convalescent
Home. Since his retirement 10 years ago he had
made his home with his sister, Mrs. Charles L.
Currie. At one time he was manager of the
"Merry Widow" company and other Henry W.
Savage attractions,

Howard Clegg, long-blind business man of
. New Martinsville, W. Va., is building drive-in
in that 5,000-population town, and James Work
of Pine Grove, W. Va., contemplates another
in that vicinity. Clegg will install the DeVry
"12000 series" projection and sound equipment
and in-car speakers supplied by Lovett and Com-
pany, Clarksburg, W. Va., equipment firm.

PHILADELPHIA

Lewen Pizor, regional Theatre Owners of
America vice-president in the Philadelphia area,
and his committee of civic and exhibition leaders
who sparked Youth Month activities in the
area, have presented a concrete program to the
joint legislative committee on juvenile delin-
quency for the State of Pennsylvania. Recom-
mendations, formulated by the Philadelphia Con-
ference for the Prevention and Control of
Juvenile Delinquency, include a wide-range slum
clearing project, proper care for young of-
fenders, a proposal for a series of camps for
male offenders between the ages of 15 and 25,
altering the Juvenile Court Act to raise the de-
tention age from 16 to 18 years, and enlarged
recreational activities in Philadelphia.

Two West Philadelphia threatres were broken
into and robbed of small amounts of cash last
week ; Morris Wax's Fans and the Stanley-
Warner Leader. More than 1,500 boys paraded
in North Philadelphia in observance of "Tribute
to Youth Day," under sponsorship of the PAL
Boys Club. After the parade they marched to
the Pearl Theatre where several were awarded
prizes for youth activities.

Sam Palan, Monogram, is back at his desk
after an illness. Margaret Glassmire, stenog-
rapher at UA, said "I do" to Russell Ewer
-last week. Peggy Johnson, Warner biller, did a
ditto to become Mrs. Ed McGee. Wally Makow-
ski, Stanley- Warner purchasing head, was elect-
ed president of the local Warner Club. Other
officers elected : .Bob Kesskr, Aleld Plechner,
Floyd Bretz, vice-presidents ; J. Ellis Shipman,
treasurer ; and Helen Mahoney, secretary. A
testimonial dinner to the outgoing commander of
Variety Post American Legion Post No. 713,
. Everett Callow, plus election of new officers
was held at Frank Palumbo's CR Club last
week. Jack Brodsky, assistant contact manager
for S-W was elected the new commander. Ted
(Continued on Page 30A)

SHOWMEN'S TRADE REVIEW, October 9, 1948

29

Hollywood Newsxeel

West Coast Offices — 6777 Hollywood Blvd., Hollywood 28, Calif. — Ann Lewis, Manager

PRODUCTION PARADE

By Mnn Lewis

iiiiiiiiii^

Studio Roundup

Everett Riskin and Robert Riskin announced
the formation of Equitable Pictures Corporation,
a new independent producing company. Everett
Riskin just concluded a seven-year producer pact
with MGM and Robert Riskin heads his own
independent setup at RKO, which has nothing
to do with the new company. First film for
Equitable will be "Half an Angel," a comedy
fantasy which the Riskins purchased from
MGM, and the second film on their schedule
will be a romantic comedy titled, "You Belong
to Me," written by Robert Riskin. No releasing
deals have been discussed.

Gary Cooper will star in "Task Force" War-
ner Bros, epic history of United States Naval
aviation, which will be filmed in Technicolor and
go before the cameras within the next month.
According to the studio, "Task Force" will be
filmed in all parts of the world, for it entails
land, sea and air operations. Jerry Wald will
produce the picture which will be directed by
Delmar Daves.

* * *

Another picture to be made with the full
cooperation of the Navy, will be "Wings of the
Navy," jet pilots story which Paramount has
set for early production. Picture will be directed
by John Farrow and production reins will be
handled by Robert Fellows, who has already
left for Washington to confer with government
and Naval authorities on the story.

* * *

William Demarest has been borrowed from
Paramount to repeat his role as Al Jolson's
manager in "Jolson Sings Again," Columbia's
Technicolor sequel to the highly-successful "The
Jolson Story." The picture, starring Larry
Parks, goes before the cameras the middle of
October, with Sidney Buchman producing.

* * *

A story of Navy efficiency, but this time ap-
plied to the home, has just been purchased by
MGM. Written by Commander W. J. Lederer,
USN, "The Skipper Surprised His Wife" re-
lates the tale of how Lederer took over the
management of his home and three small children
when his wife was injured. Women should be
interested in this, because Lederer tells them
how their household duties can be accomplished
in half the usual time.

* * *

Three original stories have been purchased
by Robert L. Lippert for pictures he plans to
make in the near future for Screen Guild
release. They are "Rogue River Valley," "Rim
of the Canyon" and "Harbor Lights."

The first in the new Bomba series which
Producer Walter Mirisch will produce for
Monogram gets the starting gun Oct. 11. Pic-
ture will be called "Bomba, the Jungle Boy"
and Ford Beebe has been signed to direct.

* * *

Sam Bischoff announces the formation of
Bischoff Enterprises, a new producing company
to make four or five features during the coming-
season. First property is "Next Door to Hell,"
an original story by Actor Don Castle and

George Zuckerman, in which Castle will play
one of the leads. Production start is tentatively
set for sometime before the end of this year.
No releasing deal has been arranged.

George Macready, who usually plays the
heavy, will reverse the process in Columbia's
"The Doolin Gang." This time Macready will
be the marshal on the trail of a marauding gang,
with Randolph Scott in the role of the leader
of the band being tracked down. Harry Joe
Brown will produce and Gordon Douglas
direct.

Sid Rogell has assigned to Producer Jack
Gross a new RKO production, "Black Canyon,"
to be filmed from the novel by William Colt
MacDonald. Story, which is a period western,
has been assigned to Geoffrey Homes for
scripting.

* * *
Inaugurating their new production policy
which calls for three top "A" pictures annually
for Paramount release, Pine-Thomas now have
six Hollywood leading stars under commitments.
Dorothy Lamour and Dan Duryea for "Man
Who Stole a Dream," and John Payne, Gail
Russell, Sterling Hayden and George "Gabby"
Hayes now appearing before the cameras in
their color film "El Paso." Lewis R. Foster
directs both pictures, with "Dream" set for a
November start.

%

King Bros, announces the purchase of "Un-
wanted," by Brenda Weisberg and William
Sackheim, and have started negotiations with
MGM to borrow Margaret O'Brien for the
starring role. Picture will follow "Gun Crazy"
on their Allied Artists schedule.

=i! * *

Frank Partos has been signed by Columbia to
write the screenplay of "Sirocco," which Charles
Vidor is set to produce and direct.

Production dropped this week, with only 34
films before the cameras as compared to 39 a
year ago and 50 two years ago. One company
that kept the pot boiling, however, was Film
Classics. "Alaska Patrol" started last Friday,
with James S. Burkett producing and featuring
Richard Travis and Helen Westcott. Meanwhile,
Undersecretary of State John Peurifoy came to
Hollywood to act as technical adviser on Sig
Neufeld's "File 649, State Department," also
for FC release.

Universal-International made it two films
in work with the kickoff of "The Life of Riley,"
being made by Irving Brecher's independent
setup. Brecher, who writes the radio show from
which the picture is being adapted, also penned
the scenario and is producing and directing !
Bill Bendix, who stars in the airer, is taking
the cinematic lead, too. Others in the cast in-
clude Rosemary DeCamp, Meg Randall, Richard
Long, Beulah Bondi, Bill Goodwin, Victoria
Home and Jimmy Gleason.

Seventy-five crew and cast members of Allied
Artists' "Stampede" left town Oct. 4 by bus
for Bridgeport, Calif., where they were to
spend 10 days on location. The picture stars
Rod Cameron, Gale Storm and Don Castle,
and its youthful producers are John C. Cham-
pion and Blake Edwards. Film marks the first
appearance of Johnny Mack Brown, top-ranking
western star, under the AA banner. Another
outdoor film veteran, Kermit Maynard, was
added to an AA production, "When a Man's a
Man," as was Cherokee Indian Iron Eyes Cody.
CBS Musical Director Lud Gluskin was signed
to prepare the musical score for the film, and
assist in staging old-time dances. A new device,
known as a Wind Equalizer, to cut down wind
noises in field mikes, was perfected after a year's
work by sound men Virgil Smith and Omar
Farrall, and used initially last week on location.

Robert Livingston, who portrayed the Lone
Ranger for Republic, was given a leading role

lees 'Miscasting' as Boon to Star's Drawing Power

"The main trouble with a lot of movie stars is that they haven't been
'miscast' in the right parts. Instead they are restricted to roles in
which they play themselves rather than interpreting characterizations,"
according to Jerry Wald, youthful ace Warner Bros, producer.

Wald practices what he preaches. He has frequently followed his
"miscasting" policy by instituting such change-of-pace roles as Joan
Crawford's characterization in "Mildred Pierce" or Jane Wyman's in
Wald's new "Johnny Belinda."

"The policy of nailing stars to one type of role because he or she
ence did a good job of it not only, makes for static stellar careers but
clso hurts the box-office," Wald continued. "Sometimes it takes cour-
age on the part of both star and the producer to essay a change to an
entirely different type of role, but it pays off.

"The line of least resistance is to give the star another part just
like her previous two or three roles. The pictures did all right at the
box, so why take a chance on something different? But that logic is
faulty. Star followings are built on acting ability as well as on stellar personalities. It
never hurts any star's standing when she proves she is capable of turning in an outstanding
performance in any type of role."

A one-time journalistic prodigy as a Broadway columnist, Wald was brought to Hollywood
bv Jack Warner when he was only 20 years old, later shifting from writing to producing.
He has already turned out no less than six high-budget productions this year and cur-
rently has three more before the cameras and four more in preparation, not to mention 200
picture story line ideas which he is constantly mulling and developing!

Jerry Wald

30

SHOWMEN'S TRADE REVIEW, October 9, 1948

PICTURES STARTED LAST WEEK

ALLIED ARTISTS. Stampede — Principals: Rod
Cameron, Gale Storm, Don Castle. Director,
Lesley Selander.

COLUMBIA. Laramie — Principals: Charles
Starrett, Smiley Burnette. Director, Ray Na-
zarro.

Blondie Hits the Jackpot — Principals: Penny
Singleton, Arthur Lake, Larry Simms. Director,
Edward Bernds.

EAGLE LION. Ride, Ryder, Ride — Principals:
Jim Bannon, Peggy Stewart, Emmett Lynn.
Director, Lew Collins.

MGM. The Great Sinner — Principals: Gregory
Peck, Ava Gardner, Walter Huston, Ethel Bar-
rymore. Director, Robert Siodmak.
The Secret Garden — Principals: Margaret
O'Brien, Dean Stockwell, Herbert Marshall,
Elsa Lanchester. Director, Fred M. Wilcox.
PARAMOUNT. Samson & Delilah (Technicolor)
— (principals: Hedy Lamarr, Victor Mature,
George Sanders, Angela Lansbury. Producer-
Director, Cecil B. DeMille.

UNIVERSAL - INTERNATIONAL. The Amboy
Dukes — Principals: Peter Fernandez, Al Ram-
sen, Barbara Whiting. Producer-Director, Max-
well Shane.

FILM CLASSICS. Alaska Patrol — Principals:
Richard Travis, Helen Westcott, Richard Fraser.
Director, Jack Bernhard.

TITLE CHANGES

"Ridin* the Old Pine Trail" (Col.) NOW
RIDERS OF THE WHISTLING PINES.
"Jungle Jim's Adventure" (Col.) NOW
THE LOST TRIBE.
"Big Jack Horner" (MGM) NOW
BIG JACK.

LONDON OBSERVATIONS

Odeon-GB Policy Puts Further Cut in Screen Time
For U. S.; Colonial Unit Pioneering New Market

in "Charlie Chan in Mexico," Monogram's
currently shooting entry in that perennial series.

Xhey don't wait long at Columbia on the
''Blondies" — having just completed one three
weeks ago, another was given the green light
Oct. 7. It's tagged "Blondie Hits the Jackpot."

Metro-Goldwyn-Mayer put two new films
before the lenses. "The Great Sinners," with
Gottfried Reinhardt producing, stars Gregory
Peck, Ava Gardner, Ethel Barrymore and
Walter Huston. "The Secet Garden," which
started the same day (Oct. 4) is being pro-
duced by Clarence Brown. James Stewart
checked in this week to begin daily sessions with
Monty Stratton, who will coach him for "The
Stratton Story," which starts next week.

Cecil B. DeMille rolled Samson and Delilah"
for Paramount Oct. 4, with Victor Mature as
Samson and Hedy Lamarr as Delilah in the
Technicolor biblical drama. Fay Holden, the
mother in Andy Hardy films, was cast as the
mother of Samson. Marking the start of his
250th film role, H. B. Warner reported last
Friday for an important part in "El Paso," Pine-
Thomas Cinecolor picture for Paramount.

Fred Aherne, production manager for "Under
Capricorn," Alfred Hitchcock's second Trans-
atlantic Pictures production in Technicolor,
which Warners will release, arrived last week
from New York and London. He is now pre-
paring exterior sequences at the Warner ranch
for the Ingrid Bergman- Joseph Cotten starrer.
Scheduled to start next week for WB is "Task
Force," with Gary Cooper and Wayne Morris,
and Jerry Wald producing.

Hitchcock Signs Deal
To Direct 4 for Warners

Upon completion of "I Confess," his next
picture for his own company, Transatlantic
Pictures, in which he is associated with Sidney
Bernstein, Alfred Hitchcock will direct four
pictures in a five-year period for Warner Bros.,
under the terms of a deal signed by the producer-
director and the film company.

Transatlantic, which made "Rope" and "Under
Capricorn," the latter of which is now in pro-
duction under Hitchcock's direction, will pre-
sumably cease operations when the future proj-
ect, "I Confess." is completed.

Jock MacGregor

By JOCK MacGREGOR

Playing time for American pictures is be-
ing reduced on the Odeon-GB circuits. Cur-
rent policy seems to be for new British
pictures to be divided evenly between Gau-
mont and Odeon. Where one group is not
represented other takes
it, instead of the inde-
pendent getting it as in
the past.

For instance, the
Olympic Games color
feature went to GB and
remaining opposition
Odeon took 20th-Fox's
"Kiss of Death" and a
revival of "Holiday
Camp." The previous
week Odeon had "Dul-
cimer Street" ("London
Belongs to Me") and
the other Gaumont took "Nightmare Alley."
Currently "Amber" plays only the Gau-
monts while all Odeons play "Perrin and
Trail." It is understood top U. S. product
will also get the fuller Rank release.

While this policy will retain the maximum
Rank revenue within the group, it will make
the independents' chance of meeting quota
a near impossibility in many areas without
taking second run. It will also bar much
American product from many choice the-
atres.

In short, it appears the celluloid war is on.
With the decline in U. S. bookings and the
recent "Sons of Liberty" campaign, Rank
has been forced to entrench and get the maxi-
mum from his own theatres. After all, a
$2,000 gross with his own product is more
economic than a $3,000 gross if the American
renter is taking 40 per cent.

Periodically some film figure spouts about
attracting the millions who do not attend the
cinema without considering the full implica-
tions. Recently veteran George Pearson told
of the Colonial Film Unit's problems in tak-
ing movies to 20,000,000 natives in the Ni-
gerian hinterland. Planned to elucidate as
ordinary entertainment, films merely baffle
them; the sponsors still do not know whether
it is the magic or content which attract,
but attract they certainly do, for the mobile
16-mms. usually play to 2,000 at a time,
while a record of 15,000 is claimed.

The films telling of the outside world and
how to improve conditions and the like have
to be specially prepared. An anti-malaria
film, for instance, defeated its purpose be-
cause of a highly magnified close-up of a
mosquito. The natives felt safe, as there
were none so big in their -.district. Likewise,
a Chaplin comedy was a flop as they had
never seen a horseshoe or a boxing glove.

Plans are being completed for all villages
to have government cinema enclosures which
will be equipped with 16-mm. projectors at
a total cost of about $5,000. A penny or half-
penny admission will then be charged.
Meanwhile, an all-African film unit has been
started. Ultimately these jungle cinemas
will need entertainment films. Unquestion-
ably a valuable market is being pioneered.
* * *

While too many producers regard the ex-

hibitors as their arch enemies, Herbert Wil-
cox believes in supporting them with per-
sonal showmanship till the last penny has
been squeezed from the box-office. Now,
with "Spring in Park Lane," he stands to
scoop the triple crown in this year's popu-
larity polls, while Anna Neagle and Michael
Wilding are hot favorites for the artists'
awards. Currently, it is a toss-up whether
his latest, "Elizabeth of Ladymead," or
Michael Balcon's "Scott of the Antarctic"
is selected for the Royal Command. Mean-
while, Herbert got the BBC to give a peak
listening hour plug to next, "Maytime in
Mayfair." Herbert is having a lovely year.

* * *

Enterprise and initiative, are to be encour-
aged. Kenneth Fairbairn, demobbed from
the Army Kinema Service, has put his sav-
ings in a one-man production effort and
written, produced and directed two slapstick
comedies, "Golf Game" and "Day of Rest."
He also acts in both and did the commentary
for one. They are good fun and Rank's GFD
is releasing them.

* * *

Keith Hooper, London correspondent for
an important Australasian newspaper group,
complains of lack of cooperation and cour-
tesy from some American renters' publicists
here. One told him: "We don't want Domin-
ion publicity." His editors are seeing that
this firm gets none for its Hollywood or
British product.

* * *

Rank's David Hand cartoons have made
their bow. While the "Animaland" series
are competent without being startling, the
"Musical Paint Boxes" are original and
invigorating. He should concentrate more
on English folk lore and less on comic ani-
mals.

* * #

For the record: "Life With Father" has
joined the hit parade. . . . Louise Levy has
become ABPC's musical director. . . . James
Murphy has arrived to assist Fay Allport
at MPA's London bureau. . . . Defense bar-
riers are already going up to prevent a sec-
ond battle of Leicester Square at the Novem-
ber Royal Command performance. . . . 283
cinemas will get complete quota exemption
while *1,353 will get relief ranging from 10
per cent to 42^ per cent. . . . 835 have been
turned down. . . . Under UNESCO arrange-
ments, a 26-year-old French technician is
working on 20th-Fox's "Affairs of Adelaide"
to learn English methods.

'Canadian Pacific,' Rail
Saga, Nears Completion

Those exhibitors who bemoan the lack of
subsequent "Iron Horses" and "Union Pacifies"
will be glad to know that Nat Holt's "Canadian
Pacific" is nearing completion. Holt, who re-
leases through 20th Century-Fox, said this week
that the Cinecolor filming has been finished.
He also said he chose the subject because he
felt there had been a lack of such pioneer rail-
roading stories, the last one having been ten
years ago, the war — for one thing — having made
such a picture out of the question.

''Canadian Pacific" has a cast that includes
Randolph Scott, Nancy Olson, others.

iiiita

Title Registered with U- S. IPntem Utbc*

Featuring:

October 9>
1948

SAFETY
in the

THEATRE

|A Section Published
Every Fourth Week by
Showmen's Trade Review

Mi

Regular Features

JUNC1L PrOJECTIO

Theatre Council
Memos Projection

ADELl

■2

SHOWMEN'S TRADE REVIEW, October 9, 1948

The State Theatre, Endicott. New York

A theatre operator's report
on BODIFORM performance

Here's a letter from Mr. B. Worth Dittrich of the State Thea-
tre, Endicott, N. Y. It's typical of many in our files. Read
it and you'll know why American BODIFORM £hairs are the
world's most popular theatre seating,

B AMERICA
odifc

Restful I C

„_ George company

r»eS£ W ° elwSw *" , ^ appear***

^»co^= asth,s.e^r

. a tree ted W

orm

Chairs

Patrons prefer them...
and so do theatre owners !

Patrons like them for their easy-chair comfort and eye-
pleasing beauty. Theatre owners like them for their
long, trouble-free service, with negligible maintenance
costs. Different reasons, all leading to the same con-
clusion : It pays to have American BODIFORM Chairs
in your theatre!

Sincerely.

B'«D/»*

e^mmmn Seating Gmpany

GRAND RAPIDS 2, MICHIGAN
Branch Offices and Distributors in Principal Cities
WORLD'S LEADER IN PUBLIC SEATING

Manufacturer of Theatre, Auditorium, Transportation, School, Church,
, Stadium Seating, and Folding Chairs

SHOWMEN'S TRADE REVIEW, October 9, 1948

FOR DRlVc

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SHOWMEN'S TRADE REVIEW, October 9, 1948

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□ OCT. 11.— Do you plan special Hal-
lowe'en decorations for your lobby, box-
office or marquee? Many striking effects are
possible. Order needed decorations now.

□ OCT. 12. — Are refreshment supplies
stored near the furnace room, where heat
can damage them, or close to uninsulated
steam pipes? Put them in a safer place.

□ OCT. 13.— If you stock frankfurters,
hamburgers, or other refreshments that need
refrigeration, have you ascertained the tem-
perature needed to keep them wholesome?

□ OCT. 14. — Have you made very certain
that candy, popcorn and other refreshments
are so stored that they cannot be contami-
nated by rodents, insects or fungi?

□ OCT. 15. — Fuel shortages in some areas
predicted again for this winter. Unless you
have enough on hand for all winter, have you
located a second supply source, just in case?

□ OCT. 16. — Have you had a thoroughly
experienced and conscientious man check all
steam pipe and radiator connections and
valves? Faults waste fuel.

□ OCT. 17. — Re-inspect theatre roof and
all outside walls from roof to foundation.
Have any needed outdoor work done now
before weather makes it impossible.

□ OCT. 18. — Carefully examine condition
of weather-stripping and putty on all win-
dows and doors, repairing or replacing as
required to prevent needless waste of fuel.

□ OCT. 19. — Do you allow open or im-
perfectly closed cans of paint to be stored in
closets where they may constitute a fire
hazard? Have them stored safely.

□ OCT. 20. — If you are located where
winter sleet storms can cut off your electric-
ity and close down your theatre, consider
putting in your own power plant.

□ OCT. 21. — If you heat your theatre with
oil, have you set up a regular schedule for
inspection of strainers, nozzles, valves, motor
brushes, etc.?

□ OCT. 22. — If you plan Hallowe'en or
Thanksgiving display of autumn leaves,
cornstalks and so on, make certain that all
are thoroughly flame-treated to assure safety.

□ OCT. 23. — Are you having. roof gutters
and drains regularly swept clear of fallen
leaves to prevent their being blocked, and
then damaged when pent-up water freezes?

□ OCT. 24. — Time to drain all water lines
and plumbing fixtures located in any part of
the theatre that will not be regularly and
thoroughly heated during winter.

□ OCT. 25. — Time for another meeting
with projectionists to review condition and
needs of all projection and sound equipment?
Delaying needed repairs is false economy.

□ OCT. 26. — Time to rearrange staff hours
so the theatre can be opened early during
inclement weather. Patrons won't stand out-
side waiting in snow and cold.

□ OCT. 27.— Guard against holdups. Do
you have a safe the cashier cannot open,
but into which she can from time to time
drop all money not needed for change?

□ OCT. 28.— Check with projectionists or
inspect store room to make certain no projec-
tor carbons are ever stored in a damp place
— damp ones sputter when used.

□ OCT. 29.— Check out-of-the-way places
for accumulated rubbish constituting fire
hazard; be especially careful about rubbish
located near hot, uninsulated steam pipes.

□ OCT. 30. — Mice and other vermin stam-
pede indoors this season. Block all means of
ingress, calling on an experienced extermi-
nator for advice if necessary.

□ OCT. 31. — Time to have summer screens
stowed away? Screens should be thoroughly
wire-brushed, painted as necessary, and
rubbed with oil to keep them from rusting.

□ NOV. 1. — Are you planning new deco-
rations in warm winter colors? Make certain
all of them that are combustible are flame-
proofed in advance to assure safety.

□ NOV. 2. — Is rest room air fresh even
after breaks? If not, ventilation is inade-
quate. Don't use deodorants as a substitute
for necessary changes of air.

□ NOV. 3. — Winter storms coming. Have
all rubber lobby mats gone over to make
certain they are in good condition and ready
for instant use from now on.

□ NOV. 4. — If balcony is not open to pub-
lic during the day, safety and good policing
require that an usher check it periodically on
regular schedule.

□ NOV. 5. — Do you insist on scheduled
and frequent inspection of all exit lights,
aisle lights and stair lights for burnt-out
bulbs? Law suits can be expensive.

□ NOV. 6. — Time to re-check screen con-
dition? Pin on a piece of the original ma-
terial, have projector operated without film,
and compare whiteness.

□ NOV. 7. — Do not allow the janitor's
staff to unscrew lamp bulbs in the course of
cleaning — avoid unnecessary losses from
dropped bulbs escaping soapy fingers.

£xcl

udive

Service feature

SHOWMEN'S TRAM REVIEW, OcWbe* 9, 1948

to

There are exceptions, of course, a notable one
being

WAGNER LETTERS

AND

SIGN DISPLAY
EQUIPMENT

which are recognized to be

FAR SUPERIOR TO EVEN
THE HIGH 1941 STANDARDS

• WAGNER Shock-proof, Translucent Plastic Letters are now 60%
stronger — practically unbreakable!

• WAGNER Stainless Steel Frames embody many improved features.
(See our new catalog.)

• WAGNER Aluminum Letters are not only of pre-war quality but
are being made in more sizes than offered by any other line.

YET

because of more efficient manufacturing methods and merchandising
practices

WAGNER LETTERS STILLf SELL
AT 1941 PRICES!

We suggest, however, that you lose no time in filling all
your requirements, for further advances in labor and
materials costs are certain to necessitate increases over
the present low prices.

KJaya&i Styt Senvice, Inc.

218 S. Hoyne Avenue

CHICAGO 12, ILL.

USE COUPON FOR BIG CATALOG ON EFFECTIVE SHOW
SELLING EQUIPMENT

WAGNER SIGN SERVICE, INC.

218 S. Hoyne Ave.,
Chicago 12, 111.

Please send big free catalog on Wagner Theatre display
equipment, the largest line in the world.

Name • ' ;

Theatre

Street

City and State

E-6

SHOWMEN'S TRADE REVIEW, October 9, 1948

with

STUB ROD

CONTROL BOX

Records what happens between
box office and door — every minute,
every tour, every day!

Pays for itself in very short order!
AUTOMATICKETtffe^pf^SYSTEMS

Covered by U. S. Pan and Pots. Pend.
For complete information write to:

GENERAL REGISTER CORPORATION

36-20 Thirty-third Street. Long Island City I.N.Y.

01 THE AUTHORIZED SUPPir DEALER IN YOUR AREA.

LLOYD H. BRIDGHAM— Owner,
Uptown Theatre, Dover, N. H. . . .
State Theatre, Presque Isle, Maine
. . . Harbor Theatre, York Harbor,
Maine — says:
"Fifteen years of RCA Service
• in my theatres has proved to be
one of my best investments."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, N. J.

^ m ■■■■in ■ « » m 111 RIIMIKHMI^

* Efficiency Check List for *

I Projectionists

m
i

§
■

□ OCT. 11. — Check to assure that sound
volume is still evenly distributed throughout
auditorium. If it is not, check for weak or
inoperative speaker units.

□ OCT. 12. — Have you set up a regular
schedule for inventory of projection room
tools to make certain every tool is available
that may be needed in emergency?

□ OCT. 13.— If your theatre has a public
address system, have you set up a regular
schedule for inspecting it, testing its tubes
and generally keeping it in perfect condition?

□ OCT. 14. — Have you provided yourself
with the universal type of patching cement
that does an equally good job on standard
nitrate prints and the new acetate prints?

□ OCT. 15. — Have all members of the pro-
jection room staff informed and drilled
themselves in EXACTLY what they will do
in every kind of projection room emergency?

□ OCT. 16. — Check back-screen speaker
connections to make sure that all are tight
and uncorroded ; check all back-screen speaker
fuses for signs of over-heating.

□ OCT. 17.— Time to blow dust out of all
amplifiers, rectifiers, motors and generators?
Use a bellows, or a vacuum cleaner with
hose connected in reverse.

□ OCT. 18. — If the projection room floor
needs painting have it painted; don't let
walking on it scuff abrasive and harmful
concrete dust into your apparatus.

□ OCT. 19.— Remove all tubes from their
sockets, examine tube prongs and socket
contacts for dirt, evidence of poor contact,
or signs that there has been arcing.

□ OCT. 20. — Have you had the emergency
port shutter and cut-off switch controls lo-
cated where you can work them if fire forces
you out of the projection room?

□ OCT. 21. — Make a thorough experimen-
tal test of the action of all port safety shut-
ters for reliability and fast operation; adjust
them as necessary.

□ OCT. 22. — Make sure all oil cans and
lubricating oil containers are kept tightly
closed, to keep out water vapor that would
rust parts on which oil is used.

□ OCT. 23. — Have you checked the re-
flectivity of the screen lately? If it is badly
sciled or yellowed, have you reported to
that effect to the manager?

□ OCT. 24. — Do your film cabinet doors
still close tightly and perfectly? Don't delay
any needed repairs; tolerate no conditions
that are unsafe or unlawful.

Cxcludive

□ OCT. 25.— Are you compelled to play
the monitor so loud it creates an apparent
echo in the theatre? Have it moved to a loca-
tion where you can hear it at low volume.

□ OCT. 26. — Do you sometimes forget to
inspect rectifiers or motor-generators located
outside the projection room? Set up a regu-
lar inspection schedule for them.

□ OCT. 27. — Do you keep careful records
showing every repair and replacement made,
as a check on the cost of maintaining each
item of your equipment?

□ OCT. 28.— Will all relief projectionists
know every detail of their fire-fighting duties
in YOUR theatre? Post full instructions for
them on your bulletin board.

□ OCT. 29. — When changes are made in
projection room wiring do you always recom-
mend oversize conduit and extra pairs to
minimize the cost of the next change?

□ OCT. 30. — Do you ever have to ; muti-
late a print to make sure you won't miss a
changeover? Simple and effective cue mark-
ers are available at very low cost..

□ OCT. 31. — If you have two amplifying
channels, do you use them alternately to
make sure each will always be ready for
instant operation if the other fails?

□ NOV. 1. — Operate non-synch equipment
and check it for quality of sound, speed and
steadiness of turntable rotation, and signs
of wear. Lubricate as necessary.

□ NOV. 2. — Try out the announcing micro-
phone for quality and to prove the micro-
phone circuit. Have you looked into the su-
perior performance of recent- type mikes?

□ NOV. 3. — Do you inspect all incoming
prints before running them, keep careful
record of the condition in which they are
received, report defects promptly?

□ NOV. 4. — Does someone periodically in-
spect and service the buzzer and phone to the
floor and to the manager's office to keep them
in perfect condition at all times?

□ NOV. 5. — Do ceilings or walls painted
in pale colors keep the projection room too
bright for critical observation of the screen?
Recommend re-painting.

□ NOV. 6. — Will the projection room be
adequately ventilated this winter? If better
ventilation will be needed, now is the time to
have it installed.

□ NOV. 7. — Is the projection room bulletin
board crowded with obsolete notices that
hide the important ones? Clear it off; throw
away dead junk; keep it up to date.

Service 3 eat ur e

CORN

Si AMERICAN P0
1 SIOUX CIT

POP CORN CO.,
CITY, IOWA

SHOWMEN'S TRADE REVIEW, October 9. 1948

No other item of theatre equipment is winning
patron approval that compares with that accorded

IDEAL
CHAIRS

The deep spring cushioned comfort, the con-
venience of easy retractability, and the safety fea-
tures of this pre-eminent chair are appreciated by
everyone.

So far ahead mechanically . . . offering so many
EXCLUSIVE advantages, the Ideal Slide-Back
chair affords more than six inches of smooth, eifort-
less, horizontal retraction with no humps, jarring
or disturbance to those behind — provides 100%
more passing space, with conventional spacing, 32"
back to back. Eliminates necessity of standing to
permit passing.

There are no sharp edges to bump shins, no pinching hazards. Full length die formed
steel back panel entirely covers seat cushions.

The Ideal Slide-Back is the only chair of ANY TYPE that affords 100% safety in
emergencies. Unoccupied seats automatically silently slide back, rise and lock into
position; automatically disengaging when lowered for occupancy.

The Slide-Back is also extremely popular with maintenance people. No adjustments
or lubrication are required and there is no understructure to hamper cleaning.

Easily installed without specialized mechanics, the Slide-Back is adjustable to all
conditions and inclines.

Available in a variety of models, end standards and upholstering.

CONVENTIONAL TYPE SEATING FOR BALCONIES WITH HIGH RISERS SUPPLIED
ON THE SAME ORDER WITH SLIDE-BACK CHAIRS.

~^>o(d by independent
iJkeatre J0>upp(y 2)eaie

eri

IDEAL SEATING COMPANY of GRAND RAPIDS

SEATING IN THE MODERN MANNER

E-8

SHOWMEN'S TRADE REVIEW, October 9, 1948

Box- Office Insurance-
Premium ^00.00

THE BRILLIANT white light from the
crater of a "National" high-intensity, posi-
tive projector carbon is just about the best
box-office insurance you can get.
Why?

Because it is the brightest and most perfectly
color-balanced man-made light in the world
and insures that your moving pictures will be
clearly seen and enjoyed by every person in
the house. No matter how exciting the film
plot, your patrons won't be satisfied unless they

catch the full detail and color of the picture
on the screen.

Use "National" high-intensity projector car-
bons in your lamp houses. There's no premium
to pay for this top-flight, box-office insurance.

The term " National" is a registered trade-mark of

NATIONAL CARBON COMPANY, INC.

Unit of Union Carbide and Carbon Corporation

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Dallas, Kansas City, New York, Pittsburgh, San Franci9CO

WHEN YOU BUY PROJECTOR CARBONS-BUY "NATIONAL

Theatre Council Report:

Extra Power Source and Duplicate
Light Controls Called Essential

Safety Also Requires, Council Holds, That Every Theatre Have First Aid Kit and
Employes Trained to Use It; Opinion Divided on Emergency Value of P. A. Mike

All theatres should have emergency
lighting controls — all theatres should have
a separate, emergency source of lighting
power, in the opinion of the great ma-
jority of the Theatre Advisory Council,
which took up questions of safety at its
current monthly meeting.*

All theatres should have first aid sup-
plies, the members participating decided
unanimously.

Difference of opinion arose as to just
where emergency lighting switches should
be located, just what type of emergency
power source is best, and which employes
should, be trained in the use of first-aid
supplies.

Difference of opinion appeared also on
the question of whether installation of a
public address system is justified purely
for its value in enabling the manager to
address the audience in case of emergency,
regardless of other uses. (Since the Coun-
cil is very evenly divided on this matter,
and since public address equipment also
offers other benefits in connection with
exploitation and live entertainment, the-
atremen may conclude that these other
uses plus its emergency value warrant in-
stallation of such equipment.)

On the question of installing duplicate
lighting controls in all theatres for use
in emergency the Council vote is unani-
mous— yes!

As to where these two sets of lighting
controls should be mounted, opinion is
nearly unanimous that one set should be
in the projection room. There is no abso-

COUNCIL MEMBERSHIP

C. B. AKERS, Griffith Theatres.

K. F. ANDERSON, W. S. Butterfield Theatres

X. H. ELDER, Interstate Circuit.

MARVIN FOX, Evergreen Theatres.

EMANUEL FRISCH, Randforce Amusement
Corp.

MELVIN C. GLATZ, Fox Inter-Mountain The-
atres.

HARRY J. GLENN, Wm. K. Jenkins Theatres

HERMAN R. MAIER, Warner Brothers Circuit.

R. H. MeCULLOUGH, National Theatres

HARRY MOSCOWITZ, Loew s Inc.

SAMUEL ROSEN, Fabian Theatres.

FRANK D. RUBEL, Wometco Theatres

LEONARD SATZ, Century Circuit.

RALPH C. STEVENS, Western Mass. Theatres

BILL TONEY, Tri-States Theatre Corp.

EDWARD TOPHAM, JR., T. & D. Jr. Enterprises,
Inc.

CLAYTON TUNSTILL, Malco Theatres.
R. VAN GETSON, Balaban & Katz Corp.
JULES S. WOLFE, Famous Players Canadian.

lute majority for a second location but
approximately half the members prefer
the manager's office for either the main
or emergency controls. Other locations sug-
gested include: near the back wall of the
auditorium, near the front door, in the
box-office, in the foyer, in the rear of the
auditorium, in the vicinity of the man-
ager's office — and a third set of light con-
trols on the stage if there is a stage.

As for an emergency source of lighting
power, a majority feel that this should be
available in every theatre. A minority
consider it is needed only in some theatres
where the utility supply is uncertain, or
where the law requires it; while one
Councilor adds:

"Utilities fail so seldom we do not con-
sider an emergency lighting supply neces-
sary."

Emergency Lighting

There is very little agreement as to the
best type of emergency power. The
plurality vote favors storage batteries.

"Wet cells 'floating' on the main light-
ing service lines with trickle charger
equipment provide the best method, the
most reliable and cheapest to maintain."

"Emergency power and lighting plants
in the majority of our theatres are gaso-
line-driven."

"It depends on the size of the house.
Dry-cell power is sufficient for small
theatres."

"Storage batteries for small theatres;
gasoline generators for large ones."

"Our emergency power source is a sec-
ond utility line. In a few instances, we
use wet cell batteries."

No member recommended diesel-driven
generators.

Members did not all feel that the emer-
gency source need have strength enough
to light all lights:

"Emergency supply for exit lights or
for some emergency lighting, to go on
automatically in case power fails. Dry
cell power is adequate for small houses."

On the need for first-aid equipment, the
members were again unanimous. All the-
atres should have a medicine chest with
first aid supplies. Not only did no one
disagree, but a number of Councilors made
their endorsement emphatic:

"Of course."

"This is very important."
"Without fail."

The question of the best location for
the medicine chest brought out difference
of opinion, with the manager's office fa-
vored by a plurality but not majority
vote. Other suggestions included:

"Either in the ushers' or the manager's
or the assistant manager's office."

"Manager's office or box-office."

"Manager's office or assistant manager's
office."

"The medicine chest is small enough so
that we locate first-aid equipment in the
manager's office and also in the projection
room; in larger theatres where large re-
frigerating and ventilating equipment is
installed we generally place first-aid
equipment in this area."

Difference of opinion also appeared in
the matter of which employes should be
trained in administering first aid. A mi-
nority said: "All employes." The ma-
jority, however, follow varied practices.
Among them:

"Manager, maintenance man, projection-
ist if he is willing, assistant manager and
head usher if he is reliable, should be
trained in administering first aid."

"Assistant managers, maids and chiefs
of staff."

"Manager, assistant manager, and chief
usher."

"Service staff."

"Manager and assistant manager."

With respect to the desirability of in-
stalling a public address system solely for
its use in emergencies, opinion was (as
noted) very evenly divided:

"A public address system is necessary
for addressing an audience in case of
emergency. All our theatres are so
equipped."

(Continued on Page E-23)

MEET YOUR COUNCIL

A native son of San
Francisco, Edward
Topham, Jr., was
graduated from Le-
land Stanford Uni-
versity in 1937 with
an A.B. in engineer-
ing. His first con-
nection with show
business was as In-
surance Manager for
Golden State The-
atre and Realty Cor-
poration. Transfer-
ring for a while to
the circuit's Booking
Department to broad-
en his understanding
of the theatre industry, Mr. Topham eventu-
ally entered upon the duties for which his
engineering training ideally qualified him —
those of the Manager of Construction and
Maintenance for Golden State Theatres and
the associated T. & D. Jr. Enterprises. He is
married to Georgette Naify, daughter of M.
A. Naify; and asserts that his wife and their
three children are his hobby.

Edward Topham, Jr.

'0 SHOWMEN'S TRADE REVIEW, October 9, 1948

Physical Safety Aids Not Enough

Precautions Must Extend to "Psychological Accidents" and Guarantee
, That Patrons Never See or Smell Anything That Could Cause Panic

Since the theatreman deals with hu-
man beings, his safety measures must ex-
tend to psychological accidents as well as
physical ones. Physical precautions are
not enough. Panic, a purely psychological
thing, is one of the greatest dangers.

For example, in a purely physical sense,
the precautions against short circuit em-
bodied in standard electrical codes are
completely satisfactory. The codes, if fol-
lowed, guarantee that any short circuit
will be safely confined inside all-metal
surroundings and will not be able to
start a fire. But the smell or smoke of it
could start a panic.

Similarly in the case of a film fire. Ac-
cording to established codes the projec-
tion room is utterly fireproof; the chance
of a film fire spreading out of it to en-
danger the audience approaches mathe-
matical zero. But if they see flames on
the screen, or see smoke leaking around
the fireproof port shutters, children may
be trampled in the rush. It has happened.

Accordingly, safety measures guaran-
teeing that accidents will do no physical
harm are insufficient. It follows that all
theatre accidents can be classified under
two headings:

Those that inflict physical harm on some
patrons, and may cause panic among
others, and

Those that cannot possibly harm any-
one, but may cause panic just the same.

Effective precautions must be taken
against both classes of accidents.

The precautions, like the accidents, fall
into two classes:

Those that assure that a panic-creating
incident will not occur, and

Measures to assure that if such an inci-
dent does appear, panic will not follow.

To take the second- of these first, the
only effective insurance against panic
when some cause for panic arises is a
staff that has been properly trained. If
the staff keep their heads the audience
will do the same. It is for the staff to set
the example. But the staff is human too,
and if some member of it sets the wrong
example . . .

Employe Training Is Needed

Training is the only known answer.
Each individual employe must be taught
exactly and in detail what his or her duty
will be in any conceivable emergency —
and must be given practice in performing
it. Untrained, unpracticed personnel have
sometimes proved nimble-witted enough
to think of the right thing to do on the
spur of the moment, and courageous
enough to do it well without previous
practice. But the theatreman who relied
on that kind of luck and didn't get it
could conceivably find himself in a court
of law facing very serious charges. Train-
ing personnel in panic procedure may
sometimes be expensive. But the cost
should be weighed against what an un-
controlled panic might cost.

Staff training, obviously, is indispensa-
ble but not enough. Every possible effort

must be exerted to see that panic-evoking
incidents do not happen. Panic has many
possible causes; almost all of them go back
to the two basic factors of fire and water,
with fire by far the most important. The
animal-fear of fire can flare up at a whiff
of smoke, and then the human being
sometimes goes out of control. The sight
of flames or smoke, and the smell of
smoke, must be scrupulously kept from
the audience. Any fire precautions that
do not assure this are not adequate.

Sources of Fire or Smoke

There are four general sources of fire
or smoke: electrical equipment, the elec-
trical wiring, the motion picture film, and
the furnace.

Any electrical equipment considered
for use in the theatre should bear the
UL label of the Underwriters Laboratories.
If it does not, ask the salesman why not.
All manufacturers can get this label if
their equipment is safe.

But the label is no guarantee against
improper use or neglect of maintenance.
It signifies only that the item will be safe
if it is used and maintained as its maker
intended. If it is designed for light, inter-
mittent duty and is used in the theatre
for heavy, continuous duty it may break
down. If your theatre has a heavy-duty
job for a refrigerated water-cooler or a
refrigerated beverage machine or for any
other item of electrical material, buy a
heavy-duty model. This is common sense
anyhow, since an overworked machine of
any kind will cost more in maintenance
than can be saved in purchase price; but
from the point of view of safety it is im-
perative to avoid working anything under
a strain for which it was not intended.

Again, equipment must not only be op-

Temperature Conversion

Panic-evoking smoke and odor can
come from electrical equipment that is
allowed to "run hot." Safe, permissi-
ble temperature rise is often given in
degrees Centigrade rather than the
common American degrees Fahrenheit.
The following table will serve to trans-

late such ratings:

"Centigrade

° Fahrenheit

0

32

10

50

20

68

30

86

40

104

50

122

60

140

70

158

80

176

90

194

100

212

To convert other Centigrade values
not shown here, multiply the Centi-
grade temperature by 9/5ths and then
add 32. To convert Fahrenheit tem-
peratures to Centigrade, first subtract
32, then multiply the remainder by
5/9ths.

erated under proper load but under prop-
er working conditions. Of these, the most
important is surrounding temperature. All
machinery tends to warm up as it works.
The name-plate, label or manufacturers'
instructions will inform the user if ex-
cessive temperature rise is dangerous to
the machine. Much electrical equipment
is rated for a temperature rise of 10 de-
grees Centigrade (= 50 degrees Fahren-
heit). When the machine runs warm the
temperature rise should be checked, with
a thermometer in case of doubt, and if
the safe limit is exceeded more ventilation
should be provided. Electrical equipment
installed in corners or recesses where the
air does not move needs special watching
in this connection, and may have to be
moved to some other location. If it can-
not be moved, perhaps a fan can be
played on it. In any case the condition
cannot safely be ignored. An electrical
burn-out produces smoke and smell.

Finally, all appliances must be prop-
erly maintained, particularly with re-
spect to lubrication. Any moving equip-
ment is apt to burn out if not kept prop-
erly oiled. Burn-out may also follow if
needed repairs are delayed.

Electrical wiring, properly installed in
accordance with accepted codes, will not
cause trouble unless it is either over-
loaded or over-fused. There is no trace
of excuse for overloading since the cur-
rent-carrying capacity of every size of
wire is known to every electrician. If the
theatre adds additional lights or ma-
chinery that will overload the existing
line, the thing to do is to put in a second
line. Over-fusing becomes necessary when
the line is overloaded. Otherwise, over-
fusing results from one of three causes:
carelessness on the part of the employe
responsible; neglect of the manager in
inspecting to see that fusing is done prop-
erly; and neglect of the manager in keep-
ing the employe supplied with the proper
fuses, thus compelling him to use exces-
sive ratings.

Six Electrical Precautions

With respect to electrical troubles, then,
the essential precautions can be summed
up as follows: use only electrical items
carrying the UL label; use them only for
jobs of the size intended and only under
conditions of ventilation, etc., for which
they were intended; keep them well lubri-
cated and in good repair; do not overload
any electrical wiring but run in new
lines when needed; do not let employes
over-fuse under any circumstances, and
do not neglect to supply the proper fuses
in sufficient quantity. If these precau-
tions are rigorously and conscientiously
observed, the chances of your audience
being stampeded by smoke or fire-smell:
of electrical origin will be vanishingly
small.

Provisions against film fire include
measures to prevent a film fire from
{Continued on Page E-21)

Architects Council Report:

Every Auditorium Should Have
Exits Alongside the Screen

Architects Discuss Number, Location and Width of Exit Doors, Width of
Fire Escapes and Stairs, Needed in Proportion to Size of Theatre

Every theatre, even the smallest, needs
an exit or exits at the front of the audi-
torium in addition to the doors at the rear,
in the opinion of the majority of the
Architects Advisory Council. The minor-
ity confine their dissent to extremely
small auditoriums, feeling that front exit
can be omitted in theatres with very few
seats. The largest theatre that any mem-
ber of the minority would exempt from
the necessity for screen-end exits would
have only 400 seats; while one member
of the minority would install a front exit
in any auditorium seating more than 150.

The general theme of the Council meet-
ing this month was exits and fire escapes,
how many are needed, how wide they
should be and where located; and the dis-
cussion brought out very clearly the enor-
mous discrepancy in local codes in these
matters. Not only do different cities have
different requirements, but they calculate
differently. For example: one member
finds that additional exits must be pro-
vided along the side of the orchestra
floor, as well as front and rear, if the
seating capacity is more than 600; while
another finds that this is not a matter of
seating capacity at all but of distances;
that main floor exits should be so located
that no patron is more than 150 feet from
one. And where the basis of calculation
is identical, the discrepancy in require-
ments may be as great as 2 to 1. Thus,
one member finds that the total width of
all exit doors (including lobby doors)
must equal 40 inches per 100 patrons;
while another needs only 20 inches per
100 patrons. It would appear, from the
results of this month's Council meeting,
either that some communities impose
needlessly severe requirements or else
that others are too lax. Perhaps both ex-
tremes exist. At any rate, the reader may
be interested in comparing the require-
ments set forth below with those of his
own local code; and possibly in making
representations to his local authorities if
he finds any very large discrepancies be-
tween their rules and the general trend.

Ratio of Exits to Capacity

Following are a few representative
opinions with respect to the number of
exits (other than the lobby) that a the-
atre should have in proportion to the num-
ber of seats.

"For more than 600 people, at least 2
exits; for more than 1,000 at least three
exits." (In addition to the lobby, of
course.)

"A minimum of two additional exits
in any theatre."

"One exit with a width of 22 inches per

125 seats for a theatre of 600 seats or less.
Two or more such exits in larger houses.
All located in the front half of the audi-
torium."

"One additional exit for each 250 seats."
(This is the most common requirement,
and is cited by a plurality of the members
participating.)

COUNCIL MEMBERSHIP

ROGER ALLEN. Grand Rapids Nat'l Bank
Bldg., Grand Rapids, Mich.

LEONARD ASHEIM. 5 Sheldon Terrace.
New Haven, Conn.

MYLES E. BELONGIA, 611 N. Broadway.
Milwaukee 2, Wise.

ARMAND CARROLL, Armand Carroll &
Wm. J. Stephenson, 262 S. 15th St., Phila-
delphia, Pa.

HORACE G. COOK, RD No. 2, Dallas, Pa.

GEORGE L. DAHL, 1920V2 Main St., Dallas,
Tex.

COLLINS C. DIBOLL, Diboll-Kessels & Asso-
ciates, Baronne Bldg., New Orleans 12,
La.

DREW EBERSON, John & Drew Eberson, 2
W. 47th St., New York 19, N. Y.

LEON M. EINHORN, Einhorn & Toole, 93
State St., Albany 7, N. Y.

HUGH GIBBS, 441 E. 1st St., Long Beach 2.
Calif.

HUGO K. GRAF. 2825 Olive St., St. Louis,
Mo.

ROLAND TIP HARRISON. Wetherell & Har-
rison, Shops Bldg., Des Moines, la.

WALTER HESSE, Bloch & Hesse, 18 E. 41st
St., New York, N. Y.

TALMADGE C. HUGHES, 120 Madison
Ave., Detroit 26, Mich.

KARL KAMRATH. Mackie & Kamrath, 2713
Ferndale PI., Houston 6, Tex.

W. H. LEE. 732 Commercial Trust Bldg., 16
S. Broad St., Philadelphia, Pa.

FRED J. MACKIE. JR., Mackie & Kamrath,
2713 Ferndale PL, Houston 6, Tex.

MERLE ROBERT MAFFIT. F. & Y. Building
Service, 328 E. Town St., Columbus 15, O.

R. W. NAEF, 536 Eastview St., lackson 26,
Miss.

URBAN F. PEACOCK, 1012 N. 3rd St.,
Milwaukee 3, Wise.

CARL W. SCHUBERT, Boyum, Schubert &
Sorensen, Hoeschler Bldg., La Crosse,
Wise.

RAYMOND B. SPENCER, First Nat l Bank
Bldg., Memphis, Tenn.

BERNARD B. SPIGEL, Dickson Bldg., Nor
folk, Va.

HAROLD SPITZNAGEL, Sioux Falls, S. Dak.

ROBERT LAW WEED, 1527 DuPont Bldg.,
Miami 32, Fla.

It will be noted that only one mention
is made above of the required width of
the exit. The required total width of all
means of egress, including lobby doors, in
proportion to the number of seats, varies
greatly — as already noted as much as 2 to
1 in different communities. However, the
general trend is 20-22 inches total exit
width for each 100 seats; the dimensions
cited by the majority of the members fall
within that bracket. Others include:

"Six feet for the first 300 seats; one
additional inch for each six additional
seats."

"For fire - resistive construction, 36
inches per 100 seats; for ordinary construc-
tion, 40 inches and for frame construc-
tion 44 inches per 100 seats."

"In all cases, one standard 40-inch exit
for each 100 seats."

The Importance of Location

The majority of the Councilors find that
means of egress should be provided at
the front or screen end of the orchestra
floor, regardless of the size of theatre;
with respect to the balcony, however,
there is no similar level of agreement.

"If there are enough exits along the
side and at the rear of the balcony, it is
never necessary to have one at the front."

"Main exits of 24 inches per 100 seats,
minimum width 60 inches, in any case;
emergency exits 22 inches per 100 seats
but minimum width of 36 inches in any
case — no specific location required."

"Balconies of over 300 seats need an
exit at the front as well as the rear."

"There should be two exits well sepa-
rated in all cases."

"Two exit doors at opposite sides of the
balcony to each 300 seats or fraction there-
of, each door 40 inches wide."

"At least two exits, regardless of loca-
tion or seating capacity."

"The smallest balcony should have at
least two exits."

Following are some representative opin-
ions with respect to the need for addi-
tional exits at the rear of the raised por-
tion of a stadium-design theatre.

"Two emergency exits, one at each side,
regardless of the number of seats."

"Rear exits needed if the raised portion
of the stadium theatre contains more than
200-250 seats."

"This is not a matter of seats, but of
distances; exits should be so located that
it is not necessary to ascend more than 10
feet or descend more than six feet to
reach a stair or area of refuge."

"One exit door, 40 inches wide, at each
side, for each 300 seats or fraction thereof,
(Continued on Page E-23)

E-12

SHOWMEN'S TRADE REVIEW, October 9, 1948

Safety and Beauty Can Be United

Utmost in Handsome and Luxurious Decor Can Readily Be Combined with Use of
Flame-Treated or Inherently Flame-Proof Fabrics That Are Completely Safe

A. I. Kessler

More and more pub-
lic authorities through-
out the United States
are insisting on the
use of flame - proof
textiles exclusively
for the theatre's func-
tional and ornamental
fabrics. A sense of
duty to public safety
also requires that only
such textiles should be
used even in areas
where the local au-
thorities have not yet
gotten around to requiring them.

There is no excuse for subjecting the
public to possible death from flaming
draperies or curtains when flame-proof
materials can be just as useful, just as
decorative, and their cost is insignificant.

Two different types of flame-proof tex-
tiles are available. One is cloth fabric
that has been chemically treated. The
other is glass fabric which is inherently
incapable of burning.

Damask, satin, velour, plush, printed
cotton and rayon materials — the cloth
textiles commonly used in theatres for
draperies, wall coverings, curtains and
general decorative purposes — all can be
effectively flame-treated. The cost of the
treatment is trivial, compared with the
gain in safety, running in general to ap-
proximately 5% of the total decorating
cost.

However, this small addition to the
first cost is not quite the end of the mat-
ter, since there is at present no flame
treatment that will last the life of the
fabric. Chemists are working toward that
end but have not yet attained it, and at
present periodic renewal of the treatment
is necessary. This can be done while the
draperies or other fabrics remain in place,
and should be done at intervals of from
lVz to 2 years. Some cities require re-
treatment every year. This is desirable,
whether required or not, for draperies
used on the stage where they will be
exposed to the heat of intensive stage
lighting, and for those used in smoking
lounges or smoking areas.

Chemical Fire Retardants

Several large chemical companies now
make fire retardant solutions that are not
only effective, but acceptable to the au-
thorities having jurisdiction. Dupont was
one of the first to develop a solution to
meet the need and yet not destroy the
appearance of the fabric. Monsanto
Chemical Company use a formula con-
taining ethyl ammonium phosphate. The
National Bureau of Standards specifies a
solution embodying borax, boric acid and
diammonium phosphate. A number of
formulas are known and suitable for the
work.

The essential requirements of any
flame-treatment solution are these:

It should not appreciably alter the color
or appearance of the textile. A fade-

By A. I. KESSLER
President, Novelty Scenic Studios, Inc.

ometer test can be used to check upon
discoloration.

The material used should not be so
hygroscopic as to make the treated fabric
any damper under normal conditions
than its untreated counterpart.

The material used should be one that
is not readily removed by vacuuming or
dry cleaning or by mechanical action re-
sulting from normal use of the draperies.

The material must not be either acid or
alkaline to an extent which would affect
the color, strength or durability of the
textile.

Additionally, the retention time of the
applied material should be longer than

one year, so that the treatment will not
have to be repeated annually. It is hoped
that in the reasonably near future formu-
las will be perfected which will make
the retention time of the flame-proofing
compound equal to the life of the fabric,
and eliminate need for re-treatment.

Mural decorations, including fluores-
cent murals, emphatically should be flame-
treated. The canvas to which the decora-
tion is applied should be treated canvas.
The paints and colors used, whether for
ordinary or fluorescent murals, should be
flame-resistant. This will not be the case
if the pigments are embodied in a drying
oil or lacquer binder; but laboratory tests
show that where the binder is glue, gum
arabic or casein, and the background can-
(Continued on Page E-24)

Blue plush, gathered
in fullness, with red
plush screen valance
and side drapes, and
silver and hammered
satin screen curtains,
ornament the audi-
torium of the newly
decorated Yorktown
Theatre at Cleve-
land. All of these
fabrics have been
flame - treated for
safety. At right, wall
coverings of tufted
blue leatherette im-
part an air of utmost
luxury to the foyer
of the Yorktown.
Leatherette and the
cotton wadding be-
hind it have both
been flame - treated ;
and the tufted panels
are removable, facili-
tating re-treatment.

Projection Council Report:

Safety Requires Projection Room
Emergency Exhaust and Lights

Use of Shipping Reels for Projection Called Dangerous; Safety Shutter Controls
Should Be Located Near Exit Door and Tested Weekly for Reliable Action

Safety in the projection room requires
installation of automatic provisions for
exhausting smoke and fumes, in the opin-
ion of the majority of the Projection Ad-
visory Council. Some kind of emergency
lighting for the projection room in case
power fails is also essential, the Council
holds. Use of shipping reels instead of
projection reels for running the show was
voted unsafe almost unanimously.

The Council believes that projection
room safety shutter controls and power
switches should be located near the exit,
to assure that the projectionist can reach
them without needless danger to himself
if fire forces him to leave the projection
room instantly. Opinion is divided on the
desirability of duplicating these controls
outside the projection room.

Action of the port shutter safety re-
lease should be tested weekly to make
certain it is always in perfect working
order.

The Council discussed these and a num-
ber of other matters relating to projection
room safety at their current meeting. The
subject of the meeting naturally led to
the question of the Underwriters' recom-
mendations for the projection room. The
Councilors find themselves wholly in ac-
cord with the practices the Underwriters
recommend. No member thinks any of
their recommendations is either unneces-
sary or excessive. And with one excep-
tion, no member finds any of their recom-
mendations inadequate. A single sugges-
tion was made for improvement in one
detail.

To Meet the Smoke Menace

The majority of the Councilors par-
ticipating do believe that if use of safety
film in theatre projection becomes uni-
versal, some present-day precautions can
be relaxed or abandoned. However, there
is strong difference of opinion as to that.

For exhaust of fumes and smoke from
the projection room in case of fire several
different methods are favored by differ-
ent members of the Council:

"We use a mercury switch mechanically
linked to the port shutter master bar;
and connected electrically in parallel with
the projection room exhaust fan switch."

"A two-speed exhaust fan motor can
be so wired to the port shutters that when
they go down, the fan speeds up."

"Special arrangements should not be
necessary. The regular exhaust system
should be designed to change air fast
enough to exhaust any smoke or fumes
in case of fire, and it should be operated
at all times when the projection room is
in use."

A minority considers that no exhaust
provision is needed.

"The projection room is of fireproof
construction, and as long as the fire shut-
ters operate and doors are self-closing a
smoke exhaust will serve no purpose.
Without an exhaust system fresh air can-
not infiltrate and support combustion."
(This Councilor, of course, assumes that
both port shutters and projection room
doors will be sufficiently air-tight to keep
smoke from leaking into the auditorium.)

Some sort of emergency lighting for
the projection room is strongly favored,
but not necessarily anything complicated.
One member suggests:

"Nothing other than one or more good
flashlights."

Others say:

"Projection room emergency lights
should be connected to the regular the-
atre emergency lighting system."

"Some kind of provision is a must. An
emergency light or lights in the projection
room should be wired to whatever the
theatre uses for emergency exit lights."

"Most of our theatres have emergency
lighting connected to a second source of
public power. Those that do not use dry
cells."

With respect to the use of shipping reels
in the projector, for running the picture,
only one Councilor thinks the practice is
safe under any circumstances; and he
qualifies his opinion by saying:

"The practice is not a hazard if the pro-
jectionist checks the reels and rewinds
mm he finds on defective ones."

He is, however, in a minority of one.

"We feel that shipping reels as received
in our circuit are definitely a hazard if
used in the projector."

"Unquestionably. Every theatre should
have its own projection reels."

"Our projectionists are under orders to
use projection reels only, and to discard
those when they become bent or mis-
shapen in order to prevent hazardous
sparking."

The Council, however, does not see any
hazard in the wide-spread practice of re-
moving hot carbon stubs from the lamp-
house, instead of leaving them in the bot-
tom of the lamp until they have cooled.

"If proper receptacles for carbon stubs
are under the lamps, and if film is prop-
erly stored in cabinets and enclosed re-
winds, this practice is not hazardous."

"No, there's no hazard if the stubs, are,
properly handled."

A minority prefers to take no chances,
but to leave the stubs inside the lamp until
they are no longer hot.

Proper Location of Shutter Ports

In regard to the best location for port
safety shutter controls, the members par-,
ticipating are unanimous in holding that
the vicinity of that exit door which the.
projectionist will use in case of fire is the
only proper place for them. They are.
almost unanimous in believing the projec-
tion room main power switch should be.
similarly located. But opinion is evenly
divided on the desirability of putting du-
plicate controls and switches outside the,
projection room door. Some members
say this is not necessary at all; others that
it is not strictly necessary but advisable.

Where house lights are controlled from
the projection room, those controls do,
not need to be located near the projection
room door, in the view of the majority, to,
enable the projectionist to bring up the
house lights in case of fire. It is noted that
there will be — or should be — duplicate
{Continued on Page E-22)

ROBERT P. BURNS

Balaban & Katz Corp.
COL. FRANK CAHILL

Warner Bros. Circuit

G. CUTHBERT

Famous Players Canadian Corp.

C. A. DENTLEBECK

Famous Players Canadian Corp.

HARRY J. GLENN

Wm. K. Jenkins Theatres

IRL GORDON

Skirball Bros. Theatres
C. HORSTMANN

RKO Theatres

A. C. INCE

Griffith Theatres

COUNCIL MEMBERSHIP

LESTER ISAAC
I. F. JACOBSEN

Loeu/s Inc.

Balaban & Katz Corp
NATHANIEL LAPKIN

Fabian Theatres

L. E. POPE

Fox-Midwest Amusement
HARRY RUBIN

Paramount Pictures

LEONARD SATZ

Century Circuit.

J. C. SKINNER

Interstate Circuit.

BILL TONEY

Tri-States Theatre Corp.

e- 14

SHOWMEN'S TRADE REVIEW, October 9. 1948

Picture and Patrons First

Design of Swank Theatre in New York Subordinates Architectural Flourish
to Accent Show on Its Screen and Activity of Its Patronage

An ultra-swank, ultra-sophisticated the-
atre in which the auditorium was inten-
tionally designed as a self-effacing "neu-
tral shell" surrounding the all-important
picture, Pathe Cinema's new Paris is lo-
cated in the heart of New York's society
and shopping center, at 58th Street and
Fifth Avenue. It presents foreign lan-
guage pictures to the city's elite at de-
cidedly elite prices, with heavy emphasis
on French product. Lounge facilities in-
clude a complete kitchen from which cof-
fee, tea and bouillon is served, and which
prepares buffet lunches for women's
groups who make gratis use of the lounge
for morning and afternoon meetings.

The structure is the first in New York
City to benefit by the new building code,
which permits offices to be erected above
an auditorium with more than 299 seats.
The theatre is at the bottom of a sixteen-
story office building.

The facade of the theatre proper is
limestone, off-white in color, above the
marquee, and limestone and marble be-
low the soffit. Poster cases are aluminum,

Located at Fifth Avenue and 58th Street
in the heart of New York's society and
shopping center, the new Paris Theatre
features outdoor and indoor lighting fo-
cussed on patrons and their activity, not
on theatre architecture. Auditorium de-
sign and color scheme are intentionally
subdued to bring out screen and picture
as the central and practically only attrac-
tion. A downstairs lounge with a fully
equipped kitchen serves coffee, tea and
bouillon, and complete buffet lunches to
women's groups.

entrance doors Herculite glass, lobby floor-
ing terrazzo. Marquee attraction boards
and letters are by Adler. Soffit and lobby
lighting are from recessed incandescents,
planned and placed to dramatize the peo-
ple and movement about the theatre.

Lounge Visible From Street

The lounge is on a lower level. It can
be glimpsed from the street through a
window at the left of the box-office, and
also by glancing down the stair well
while passing through the lobby. The
mural decoration on the wall beside the
lounge stairs is the Pathe rooster, familiar
on so many American screens prior to
World War L

Among attractions of the lounge (aside
from the refreshments) are eleven built-

in, illuminated glass cases carrying minia-
ture displays of French and other foreign
artistic and industrial products; fresh
flowers changed daily; simple home fur-
nishings of conventional design, and
tables for bridge, chess, checkers and
backgammon. General color scheme of
the lounge is beige, gray and natural oak.

Gray and terra cotta form the general
color scheme of both lobby and foyer,
while that of the auditorium is gray, with
(Continued on Page E-22)

SHOWMEN'S TRADE REVIEW, October 9, 1948

But make sure of all three — Comfort, Appearance, Long Service

For many years we've made a special study of the problems of theatre owners — and our
current models show it in every respect. They are luxuriously comfortable. Model TC-700
shown above indicates their smart lines — and the choice of colors and fabrics will dress
your house in true elegance from front to back. Their sturdy steel construction is positive
assurance of long, trouble-free service — and you'll find a profitable pay-off in the many
features that make up-keep easy and cut maintenance costs.

So make sure of all three when you re-seat or plan a new theatre. Our illustrated folder
shows all current models in full color— and our own or a representative of your nearest
distributor will show you at first hand how comfortable and practical theatre seating can be!

Steel for strength, steel for comfort —
plus sound design and skillful work-
manship means that ease, relaxation
and long life are literally built into
every Heywood-Wakefield seat cushion.

Heywood- Wakefield Theatre Seating Di-
vision • 666 Lake Shore Drive, Chicago
11, Illinois • Sales offices: Baltimore,
Boston, Chicago, New York.

De Luxe Showplace for Downtown Shoppers

Functional Design, Striking Ornamentation; Catch the Eye and Evoke Favorable Talk

Strictly functional in every feature,
Odeon Theatres' New Odeon is neverthe-
less strikingly ornamented inside and out
to catch the eye and evoke favorable com-
ment and discussion. Located in the heart
of the downtown shopping area of Victoria,
it was built to be — and to look' like — a de
luxe showplace.

The facade and name sign dominate
their surroundings. The latter is brilliantly
illuminated with neon and flashing in-
candescents. This vertical sign stands to
one side, and not in the center of the
facade, in order to give the curved, fluted
wall above the marquee a wider and more
impressive sweep. The flutings are flood-
lighted from concealed sources above and
below to produce a colorful and impressive
effect.

Frameless Glass Doors

Neon tubing and flashing incandescent
lights illuminate the marquee soffit.
Frameless plate glass doors lead from the
vestibule into the lobby. Both are floored
with green and rose terrazzo set in divid-
ing strips of Y4-inch brass. The lobby
ceiling is yellow; its walls are paneled
with walnut.

Doors leading from the lobby to the
foyer are plate glass set in anodized alum-
inum frames. Outstanding features of the
foyer include a candy bar in blue leather
and chrome striping; and the blue mirror
here shown, stretching 32 feet from the
entrance doors to the mezzanine stairs.
The slightly curving stairway has an alum-
inum handrail which follows through to
the striking mezzanine balustrade of alum-
inum and curved plate glass. In its gen-
eral color scheme, the foyer combines
aluminum, glass, blue and pastel pink.

Proscenium Omitted

Carpet begins in the foyer — a Saxony
Wilton, basically blue with a floral wreath
design. It continues into the auditorium,
which is carpeted under the seats as well
as in the aisles. More than 2,000 yards of
carpet were installed. Auditorium walls
are buff above a birch dado; the ceiling
blue with a cirrus cloud effect. Chairs
have green seats and red backs. There is
no proscenium; it is replaced by draperies
which stretch across the front of the
house and return around the side walls.
Rear wall and stage wall are acoustically
treated. Lighting is indirect, and from
recessed downlights. Refrigeration, 40 tons,
is by General Electric

Seating is on two floors, with 969 chairs
in the orchestra, 266 in the loges and 277
in the balcony. Row spacing is 34" to 36"
back to back.

Among features of the New Odeon that
are not seen by the audience but none the
less serve their pleasure is a floating floor
for the projection room to absorb the
slightest trace of machine noise. Addition-
ally, the projection room is acoustically
treated. Projectors are Gaumont-Kalee,
with built-in, automatic fire extinguishers.

H. H. Simmonds, N.R., A.I.C., was the
architect of the New Odeon. Al Davidson
is the manager.

Theatre Name Dominates Architecture

Name sign and facade, above, dominate their downtown surroundings. To give the fluted,
floodlit area above the marquee a wider and more impressive sweep the name sign is located
to one side of the facade, not in the center. Foyer, below, is dominated by blue and
pastel pink carpet, blue leather and chrome candy bar, and blue mirror 32 feet long.

SHOWMEN'S TRADE REVIEW, October 9, 1948

E-17

Theatre Equipment Showcase

Drive-In Projector Pedestal, Dual-Height Fountain, Dimmers, Speakers, Hearing Aids
And Lounge Television Projector Among Products Recently Announced

For Drive-In Theatres

For Patron Convenience

Because the projection angle in drive-
in theatres is usually upward, whereas
in most indoor houses it is downward, Inter-
national Projector Corporation has brought
out this new Drive-In Pedestal, which can
be tilted with micromatric accuracy to up-
ward angles as great as 15 degrees. Its use
eliminates the expense previously encoun-
tered in drive-in theatres of building an up-
ward-sloping concrete platform for each pro-
jector — formerly necessary because avail-
able pedestals could not be tilted upward to
a sufficient angle.

Eliminating the splashing and crowd-
ing that occurs when mothers, or
older brothers or sisters, must lift little chil-
dren to a drinking fountain too high for
them to reach, this Kelvinator-refrigerated
Ebco Water Cooler is finished in antique-
bronze metallic lacquer, with a top of easily
cleaned snow-white porcelain. Both the
adults' and children's fountain are fitted
splash-proof, sanitary chrome-plated bub-
blers. The adult bubbler is at standard
height; the children's is approximately thirty
inches above the floor.

Remote-Control Dimmer

High Efficiency Speaker

One of the new theatre dimmer units,
designed for quick and easy mount-
ing into light control panels already installed,
recently put on the market by Superior Elec-
tric Company. This model is push-button
operated for remote control.

Oxford Electric Corporation has
brought out a new line of "Super-
Fidelity" loudspeaker units, for which the
manufacturer claims excellent quality and
hitherto unrealized efficiency. The 12-inch
model here pictured is intended for theatre
use.

Varied Line of Hearing Aids

Lounge Television Projector

At left are shown the newest RCA
plug-in hearing aids with individual
volume controls. They are powered by con-
nection to the sound system through a bridg-
ing amplifier. Both lorgnette and headset ear
phones are available, and the volume control
can either be held in the hand or clamped con-
veniently to the user's clothing. The jack-
box is under the arm of the seat.

Right: New RCA television pro-
jector, for theatre lobbies and
lounges, which will deliver a six-by-eight
foot picture at a projection distance of fif-
teen feet. It is available now, and can be
used to entertain standees who are awaiting
seats, or as a general attraction in the lounge.
Rear projection, through a translucent screen,
as well as conventional projection to a re-
flective screen, may be used with this sys-
tem. The unit is mounted on roller coasters
for maximum mobility.

E-18

SHOWMEN'S TRADE REVIEW, October 9, 1948

Twenty^Foot Wide Television
Climaxes Tesma-Tedpa Show

Best of RCA's Giant-Screen Video Equals Good Film Projection; Drive-In
And Refreshment Items Also Stressed at Highly Successful Convention

A stunning exhibition of RCA television
on a 20-foot screen, so superbly good in
spots it brought a storm of spontaneous
applause from the audience, climaxed the
annual Tesma-Tedpa trade show held in
St. Louis September 27-30.

This was the first public showing of tele-
vision projected onto a 15x20 foot screen
from a cathode ray tube only 7 inches in
face diameter. The screen was adequately
illuminated. Detail was excelent. But
quality was uneven, some scenes were
poor, a fact attributed by RCA engineers
to minor damage sustained by the ap-
paratus in shipment. At its worst, the
screen presentation had (as one theatre-
man said afterward) the quality of a
Charlie Chaplin picture of 30 years ago.
Then it suddenly came to life with a close-
up of a female entertainer so perfect it
seemed possible to count the hair on her
head, and a wave of applause swept the
hall. At its best, this new large-screen
television appeared closely if not abso-
lutely equal to the very best motion pic-
ture projection of 1948.

The progress made since RCA showed
television at the Tesma Convention of
1947 looks more like ten years progress
than one year's.

Best-Attended Trade Show Yet

The video exhibition brought to a close
the best-attended and most varied con-
vention and trade show yet staged by the
Theatre Equipment and Supply Manu-
facturers Association and the Theatre
Equipment Dealers Protective Association.
Among highlights of the trade show was
a strong concentration on equipment for
drive-ins, and some very novel items of
apparatus for such theatres. Next in order
of interest, perhaps, was the number and
variety of displays .devoted to processing
and selling theatre refreshments. National
Carbon Company showed a full-color
short illustrating the principles, operation
and color spectrum of the high intensity
carbon arc. Sixty-nine exhibits revealed
the latest developments in every variety
of theatre equipment. Attendance was so
large that facilities for keeping track of
registrants, which were adequate at pre-
vious Tesma-Tedpa conventions, broke
down under the rush.

Among novel equipment items exhibited
were: a drive-in speaker that can be used
by the patron as a microphone for order-
ing refreshments; another drive-in speak-
er that also heats the patron's car in win-
ter and ventilates it in summer; a new
patent-pending design for drive-ins said
not to conflict with previous patents; a
flame-proof theatre screen that could not
be made to take fire even under prolonged

Tesma-Tedpa Luncheon Speakers Table.
Left to right: Ray Colvin, President of
Tedpa; Oscar Neu, President of Tesma; Roy
Boomer, Secretary-Treasurer of Tesma.

exposure to direct flame; and a smaller
RCA television system, which shows a
6-by-8-foot picture, is intended for theatre
lobbies and for entertaining standees, has
been approved by Underwriters for the-
atre use, and is now on the market and
can be bought today by the theatre at
$3,000.

The large, 20-foot screen television
equipment is still in the experimental
stage. It comes in two units, one of which
must be located within 40 feet of the
screen but needs no attendance. The other
unit, on which all controls are mounted,
can be installed in the projection room.
The projector proper, the unit that must
be installed within 40 feet of the screen,
is smaller and more compact than any
previous model. Substitution of the new

Feature of the RCA Exhibit at the Tesma
gathering shows drive-in speaker rhythm-
ically dunked in and out of fish tank without
interrupting its continuous music. Upper
portion of display pictures the three-day
flood at the Tri-City Drive-In at Endwell,
N. Y., last Spring where 600 similar speak-
ers triumphantly survived a 72-hour bath.

7-inch tube for the formerly-used 12-inch
tube made possible a reduction of mirror
diameter from 42 inches to 20 inches and
proportionate reduction in the size of the
entire projection unit.

National Carbon Company's special reel
devoted to the technology and perform-
ance of the high intensity arc utilized re-
markably excellent color reproduction
(Technicolor) to illustrate the spectrum
of sunlight and that of the h.i. carbon
arc, and their close resemblance to each
other. Spectra of other light sources, such
as the mercury vapor lamp, were also
reproduced. The presentation was utterly
simple, highly attractive, and enthusi-
astically applauded.

At their respective business meetings,
Tesma voted to admit to membership
firms and individuals who are connected
•with the industry but are not manufac-
turers, including architects, builders, fi-
nancial organizations, advertising agen-
cies and so on; while Tedpa voted to
drop the word "Protective" from its name,
becoming Teda, — Theatre Equipment
Dealers Association. Both organizations
voted to hold their next annual Conven-
tion and Trade Show at the Stevens Hotel,
Chicago, in September, 1949.

Drive-In Equipment Stressed

Emphasis on drive-in theatres was pro-
nounced. Many manufacturers exhibiting
equipment items that are useful in drive-
ins as well as indoor theatres stressed
that fact, while more than ten per cent
of all exhibits showed equipment designed
for drive-ins only.

More than 20 per cent of all the dis-
plays were devoted in part or entirely to
drive-in theatres and their equipment.

Moonlight Movies System of Rialto,
California, showed a semi-scale model
and plans for a drive-in layout repre-
sented as not conflicting with existing pat-
ents, but protected under Moonlight's own
patent pending. The company offers three
services: it supplies theatre ramp designs,
under its own patent, which it claims are
superior to other drive-in designs; it
agrees to defend users of its designs
against patent litigation; and it supplies a
complete set of contractors' plans for
building the drive-in. These services are
offered on a flat fee basis, not royalty
basis.

Eight different makes of in-car speakers
were shown; among them a new product
oy Tbeatrecraft Manufacturing Corpora-
tion of Cleveland — a combination in-car
speaker and air conditioning device. The
unit which the patron puts into his car
contains, in addition to the speaker and
/olume control, a heating coil and a fan.

SHOWMEN'S TRADE REVIEW, October 9, 1948

E-19

In winter, according to David Sandler,
inventor of the device and General Man-
ager of the Theatrecraft Co., the unit will
keep the interior of an automobile at a
lemperature of 75° in below-zero weather,
while in summer the fan operates with
the heating unit switched off. Only one ad-
ditional wire need be run in to operate
this unit, since the power circuit's heating
coil and the fan share a common "ground"
wire with the speech circuit. The power
circuit is 110 volts a.c. as far as the stan-
chion connection box only; there it is
stepped down to 24 volts a.c. by a small
power transformer. The speaker case is
of aluminum with a frosted anodized fin-
ish. Speaker units are 5y4-inch General
Electric. A parking light built into the
connection box is adjustable from a small
spot to a flood.

Drive-In Theatre Equipment Co., Inc.,
of Cleveland, showed an in-car speaker
which can also be used as an intercom -
microphone to order refreshments. By
pressing a button on the side of the
speaker case the patron switches the unit
out of the sound circuit and into contact
with a second cable which constitutes the
wiring of the intercom circuit. He tells the
operator who answers that this is the car
at post No. 62, and wants four hamburgers
and four cokes. Should two patrons call
at the same time the operator asks one to
wait until she has taken the order of the
other. Having placed his order the patron
releases the button and the intercom-
microphone again becomes a loudspeaker.

The same company announces a forth-
coming walkie-talkie to enable the the-
atre manager or his representative to
keep in constant touch with mobile re-
freshment vendors throughout the entire
drive-in.

Other Items of Interest

Autocrat, Inc., showed a new drive-in
speaker connection box with a concession
light that requires no additional wiring
for power. It is a small but brilliant
orange neon bulb which is actuated by
the speech power in the loudspeaker wir-
ing. Since this is essentially a voltage-
operated lamp it takes practically no real
power from the speaker, and the volume
control does not require adjustment when
it is switched on or off. Autocrat also
showed a series of drive-in theatre guide
lights that are mounted in weather-proof
in-car speaker cases and look at first
glance like in-car speakers, except that

David Sandler, inventor, is shown demon-
strating his combination in-car speaker and
automobile air conditioner.

Television projector that filled a 20-foot
screen at the Tesma-Tedpa convention. The
cylindrical housing of the 7-inch cathode ray
tube can be seen above the opened door. The
image formed on the face of this tube is re-
flected to the large screen by a Schmidt
optical system incorporating a 20-inch mir-
ror. Barton Kreuzer (kneeling), Manager of
Theatre and Film Recording Activities of
RCA, is seen explaining some of the fine
points of the video amplifier to George M.
Burbach, General Manager of Television
Station KSD-TV of St. Louis, where the pro-
gram shown before the Tesma gathering
originated.

light shines down between the louvres.
Autocrat also announced, but did not have
ready for display, an electric heater unit
designed for auxiliary heating of patrons'
automobiles. Finally, the same company
showed a concession cart for drive-ins,
which will be described below.

RCA demonstrated the water-proof na-
ture of their drive-in speaker by an ani-
mation device which kept it dipping in
and out of a tank of water. The speaker
kept right on playing, although each time
it emerged from the tank a small Niagara
poured from its interior. DeVry Corp.
staged a similar though non-mechanized
demonstration with their Model 12000
drive-in speaker, which was dipped by
hand into a bucket of water from time to
time and continued to operate. Motio-
graph also showed in-car speakers, highly
attractive in finish. Drive-In Theatre
Manufacturing Co. demonstrated their
Dit-Mco in-car speakers, including a
Junior model which delivered ample vol-
ume at excellent clarity but is made
especially small and light to fit easily in
a woman's hand.

Also for drive-ins, Calumet Coach Co.
displayed a series of portable and mobile
concession stands for the sale of popcorn,
candy floss, frozen custard, hot dogs, ham-
burgers, tomales and so on. One model,
not on display on the floor except through
pictures, is a full-fledged trailer, with a
body 12 feet long and 7 ¥2 feet wide. This
is the senior model of the Calumet line.
All trailers are supplied with fluorescent
lighting, master switch, tail and clearance
lights, and power and light lines.

Autocrat, Inc., showed a light-weight,
two-wheel concession cart for drive-ins,
with three compartments and provision
for carrying either dry ice or regular ice.
It is expected to be ready for delivery
some time in October.

Elizabeth Iron Works set up a scale
model of their prefabricated drive-in
screen towers, the screen side of which
slopes inward to minimize keystone.

Ed H. Wolk showed a projector pedestal
with upward tilt for drive-in projection.

J. E. Robin, Inc., displayed new, glass-
case storage batteries for theatre emer-
gency lighting; and drive-in speakers with
cases enameled in brilliant and attractive
colors.

Among the many items of display not
devoted to drive-ins was an RCA teaser,
an optical illusion, a small dancing doll,
apparently directly before the spectator's
eyes. A sign invited visitors to grasp the
little lady, but it could not be done, the
doll was not there. It was down inside
an animation box — upside down at that —
and what the visitor saw was an optical
image produced in mid-air by a curved
reflector of the type used in the company's
television projection equipment.

Murch Electric Corp. showed a wholly
new item — a factory-made plate glass
port for glassing in the projection ports.
It consists of a ring of rust-proof metal
alloy in which stainless steel clamps hold
a circle of plate glass. The plate glass
can be furnished uncoated, or reflection-
coated by Bausch & Lomb for minimum
light loss, as desired. Larger theatres have
long had such devices tailor-made to keep
dust from the projection lens and from
the projector mechanism, and to prevent
projection room noises from reaching the
audience. The new Murch factory-made
model is expected to be far less expensive
than a custom-tailored glass port.

Century Projector Corp. attracted at-
tention with a giant, animated star-and-
cam, beautifully machined. No one who
watched that display for ten seconds could
ever again have the slightest doubt about
the functioning of the star and cam in a
projector's intermittent movement.

Refreshment Sale Equipment

Of the total of 69 exhibits, nine exhibits
related directly to sale of refreshments.
Auto-Vend, Inc., Krispy Kist Korn Ma-
chine Company, Manley, Inc. and Pronto
Pop Corn Sales, Inc., displayed popcorn
machines. Calumet Coach Company and
Autocrat, Inc., featured mobile devices,
previously described, for getting the re-
freshments to drive-in patrons. Star Man-
ufacturing Company showed broilers and
{Continued on Page E-26)

Murch Electric Corporation's Precision Port
seals projection port openings against dust
getting in or noise getting out.

E-20

SHOWMEN'S TRADE REVIEW, October 9, 1948

Revolving Displays with

Optosho

I ^ ELECTRIC TURNTABLES

. . Mean More Business!

TURN THREE
TIMES A MINUTE
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Illustrated above,
Model "712" for
motion with light-
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Turner, marvelous
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plays. Ceiling and
Ferris Wheel types
available too, with
and without light-
ing outlets.

Write for
complete
catalog!

GENERAL DIE AND STAMPING CO.

Dept. 72, 266 Mott St., New York 12, N. Y.

GROVER L. SMITH — Owner,
Grover L. Smith Family Theatres,
Glendale, Calif. — says:

"I have always used RCA
Service. It's prompt, efficient
and keeps my theatres oper-
ating at maximum effi-
ciency."

To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.

The F & Y Building Serv-
ice is the outstanding
agency in Theatre De-
sign and Construction
in Ohio and surround-
ing territory.

THE F & Y
BUILDING SERVICE

328 East Town St., Columbus 15, Ohio

"The Buildings We Build Build Our Business"

New Ideal Theatre Chairs
JOE HORNSTEIN has if.'

New Theatre for Kentucky Town

W. F. Ruffin Circuit Continues Expansion With
Ultra-Modern Project in Hickman, Ky.

When writing to advertisers
Mention SHOWMEN'S TRADE REVIEW

W. F. Ruffin, President of Ruffin Amuse-
ment Company, has just celebrated his
22nd year of showmanship by opening
his new Ritz Theatre, in Hickman, Ken-
tucky. The premiere took place on the
evening of September 16th, with 20th
Century-Fox's "Give My Regards to
Broadway."

Ruffm's theatrical career traces back to
the days of silent pictures, when he con-
verted the old Paine Opera Building in
Covington, Tennessee, into a flicker pal-
ace named Please-U, and opened with a
Paramount hit called "Knockout Reilly."
The company's headquarters are still in
Covington, Tennessee, in a new theatre
also called the Ritz. It is a family circuit,
in which W. F. Ruffin, Jr., is Vice-Presi-
dent and Annie M. Ruffin Secretary-
Treasurer. The company also operates
houses in Newbern, Greenfield, Martin
and Halls, Tennessee, and in Benton,
Kentucky. Another theatre in Martin is
under construction, and expected to "open
in March.

The new Ritz in Hickman has a facade
of cream and red brick, and a marquee
finished in maroon and golden yellow.
Poster cases are aluminum. The entrance
and lobby walls are finished and trimmed
in colored structural glass.

Both lobby and foyer are floored in
terrazzo, carpet beginning in the audi-
torium. Foyer walls are brown, and its
ceiling palm-green. Unlike the lobby,
which has a white ceiling with multitudes
of lights, the foyer is iluminated with
recessed fluorescents.

The auditorium is decorated in rose,
turquoise, yellow gold and a number of
shades of red and brown. Its carpet is
red and gold; stage draperies are rich
red, turquoise and rose. Illumination is
indirect from neon tubing and by means
of aisle lights. Chairs are International,
arranged in staggered seating with chairs
of extra width in alternate rows. A cry
room is included among the theatre's ap-
pointments.

Air comfort is provided by an evapora-
tive cooling system, product of U. S. Air
Conditioning Corporation, thermostatically

controlled. Projectors are Simplex E-7's,
Lamps Peerless Magnarc, the sound sys-
tem is a dual-channel Simplex 4-Star.

The Ritz was designed by Speight and
Hibbs, architects of Clarksville, Tennes-
see. It was built primarily under the
supervision of Ed Hughes of Dickson,
Tennessee. Installation of equipment was
directed by Paul Harrington, the Ruffin
circuit's Supervisor of Construction.

W. J. Morrison, a native of Hickman, is
manager of the new theatre, with Claude
Yarbrough, Jr. as his assistant manager.

Jim Frank Now in Photographic
Supply Business in Atlanta, Ga.

James Frank, Jr., is now engaged in the
photographic supply business in Atlanta.

Frank is Financial Vice-President of the
Society of Motion Picture Engineers; he
was General Chairman of the Theatre
Engineering Conference held by the So-
ciety in New York in 1947; until recently
was Manager of the New York branch of
National Theatre Supply, and earlier was
associated with RCA Photophone and
International Projector Corp.

As President of United Photo Supply
Corp., Atlanta, Frank will be concerned
with distribution of name brand photo-
graphic products to dealers in the South-
eastern United States. His partner and
Vice-President in the enterprise is Sam-
uel J. Scheff, formerly Sales Manager of
Dixie Photo Sales Company of Atlanta.

Secure Power Contact

A new electrical plug-in kit, so de-
signed that electrical connections made
with it cannot become unplugged uninten-
tionally, is offered by Lok-Tite Mfg. Co.
of Denver. The kit consists of a wall
plate, which fits over the regular wall
plate, the plug itself, and a plug holder
into which the plug fits. The plug is in-
serted in the usual way, after which the
plug holder is given a quarter-turn to
engage ears on the plug holder with spe-
cially formed receiver prongs on the wall
plate. The plug then cannot be pulled out .
until the quarter-turn is reversed.

SHOWMEN'S TRADE REVIEW, October 9, 1948

E-21

Psychological Safety

(Continued from Page E-10)

starting; measures to prevent one from
spreading; and measures to keep the sight
and smell of one completely concealed
from the audience.

To keep film fire from starting the
projector, soundhead, take-up and maga-
zines should be maintained in very good
condition at all times. Further and even
more important, no print should ever be
put into a projector until after it has been
rewound and thoroughly inspected, and
repaired as necessary. All these precau-
tions, including the time needed for in-
specting prints, cost money. So does a
panic.

Fire and Smoke

To keep film fire from starting outside
the projector involves a vast number of
other precautions, and regulations, all
prescribed by various codes or coming
under recommendations of the Under-
writers. Scrupulous adherence to them
will not make a film fire wholly impossi-
ble, but will greatly reduce the prob-
ability of one occurring, and drastically
limit its chance of spreading.

The final precaution against panic aris-
ing from this cause is to keep the sight,
smoke and smell of fire from reaching the
auditorium. The sight of fire is kept from
the patrons by automatically-acting port
shutters, which should be kept in perfect
operating condition at all times, and
tested frequently to make sure they are.
Smoke and its smell of it cannot be kept
from leaking out of the projection room
if it accumulates there, consequently it
must not be permitted to accumulate.
Automatic and ample forced-draft ven-
tilation linked to the automatic port shut-
ters is needed, to exhaust smoke and
fumes to the outside of the theatre.

As to smoke from the furnace room,
this calls for prompt attention even aside
from considerations of safety, since it sig-
nifies waste of fuel. The flues should be
kept clean, the furnace should be propT
erly fired and an automatic stoker or oil
burner kept properly adjusted. But in
addition, for the sake of safety, the fur-
nace room should be hermetically sealed
off from the rest of the theatre, and from
the ventilating ducts; and have its own
air intake and exhaust to out-of-doors.

Water-Weakened Ceilings

Less common than fire as a cause of
panic, but too common since there is no
excuse for it, is water over a plaster ceil-
ing. Sections of plaster are weakened and
fall on the audience. Where this is al-
lowed to happen, even a highly trained
staff may find themselves helpless to keep
the crowd under control. Everyone has
been cautioned against fire panic, over
and over again. Cautions about keeping
calm when the ceiling begins to fall are
unknown. When the roof starts to come
down people get out, and too bad about
anyone in the way. Careful, very thor-
ough and frequent inspection for leaking
roofs or walls, defective flashing (or de-
fective water pipes if there are any located
above ceiling level) is essential. In addi-

tion, the slightest sign of discoloration
anywhere on a plaster ceiling calls for
instant and drastic investigation.

With proper precautions, properly fol-
lowed up, the chances of any physical in-
cident that could induce a panic can be
brought pretty close to zero. None the
less a well-trained staff, thoroughly prac-,
ticed in what to do in any emergency,
still remains indispensable. There is al-
ways the one chance in a hundred that
panic will set in, in spite of every pre-
caution. Some rowdies in the balcony
of a Connecticut theatre started scuffling;
someone near them shouted: "Usher! a
fight!" Someone in the orchestra below
thought the word was "Fire!" — and the
rush started. A well-trained staff nipped
the panic in the bud, proving once again
that after all physical precautions have
been taken, and carried through to the
nth degree, it is still not possible to dis-
pense with thorough training of the staff.

New Safety Fabric Developed
For Decorative Theatre Drapes

Owens - Corning Fiberglas Corporation
has just announced a new fire-safe glass
fabric in service weight marquisette, with
improved" laundering and draping quali-
ties. A new process, called coronizing, is
used in its production and responsible
for its availability. In this process the
fabric is first heated, then subjected to
a resinous bath, re-heated to set the resin,
and finally dyed. The treatment gives
the material a soft feel and the ability to
drape in attractive folds. Ruffles and
pleats for criss-cross curtains can easily
be made, the company declares.

Laundering involves use of a mild de-
tergent, and hanging the draperies while
still damp, pulling gently on them to re-
move any crimp that may have taken
place during washing; ironing, mangling,
stretching or framing are not necessary.

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E-22

SHOWMEN'S TRADE REVIEW, October 9, 1948

Projection Council

(Continued from Page E-13)

house light controls somewhere outside
the projection room which can be used
to bring up the auditorium lighting.

The port safety shutter controls should
be tested weekly to assure that they will
always be in perfect working order. One
Councilor, moreover, notes that in his
locality the law requires a daily test. Two
others comment:

"Just how often they need to be tested
depends somewhat on the nature of the
system. In some cases a monthly test
would be adequate."

"AtUeast once a month. Once a week is
considerably better practice. And always
after any painting or repairs."

The members of this Council, who know
more about projection and projection
rooms than any other group of men on
earth, find themselves entirely satisfied
with Underwriters' recommendations on
the subject.

"We believe they are adequate and
fair."

No dissent was voiced, and only one
suggestion for a change:

"According to Underwriters' recom-
mendations a mechanical exhaust system
is required to draw the air from the arc
lamps, projection room, generator room
and rewind room. No dampers are to be
installed in this exhaust, which is good
practice. However, when fresh air is
taken from some other part of the theatre
instead of from outdoors, the intake must
be protected by approved fire shutters.
Should these shutters close by automatic
action as intended in case of fire, it would

be impossible to exhaust smoke or fumes.
I feel there should be a requirement
whereby fresh air must always be taken
from outside the theatre. Then no shut-
ters will be needed in the intake line."

Would universal use of safety stock for
theatre prints make it possible to eliminate
or change some Underwriters' recom-
mendations, code provisions, or other pre-
cautions now in use? A majority of the
Councilors say yes; but a very strong
minority hold the contrary opinion.

"Universal use of safety stock would
permit relaxing or eliminating all precau-
tions pertaining to film fire."

"At least some changes would become
possible. Up to 50,000 feet of film could be
permitted in the rewind room. Air con-
ditioning supply could be permitted to
reach the projection suite without use of
a fire damper. Exits from the air intake
would no longer be required. A limited
amount of padded seating could be al-
lowed for the projectionist's comfort."

"The entire projection room Code, in-
cluding electrical, ventilating and con-
struction provisions could be revised to
some extent."

The majority in this matter, however,
is not a large majority, and the minority
feeling to the contrary is emphatic:

"If the safety film burns at all and re-
leases smoke it is just as dangerous as
present film. The danger is panic, not fire.
I never heard of a theatre patron being
actually hurt by film fire. Panic, not the
chance of injuring anyone, is the principal
reason for all our precautions. So it
doesn't matter if the thing that burns is
standard film or safety film or the paper
bag in which the projectionist brought his
lunch."

Picture and Patrons First

(Continued from Page E-14)

beige and rust Wilton carpeting and rust-
colored upholstery on the 571 Interna-
tional chairs, and screen curtains in char-
treuse. The architects "purposely re-
frained from making the effect over-
stimulating, so as not to distract the at-
tention of the audience from the screen."
Comfort is enhanced by the spacing of
chair rows, which exceeds 36 inches back
to back; and a Carrier air conditioning
system with 50 tons of refrigeration. Re-
cessed incandescent auditorium lighting is
designed, like the outdoor and lobby light-
ing, to dramatize people and their move-
ment within the theatre, not the architec-
ture.

Projection and sound equipment is by
RCA. Projectors are Brenkert BX-80's,
throwing a picture 18 feet wide. Lamps
are Brenkert Enarcs, burning 60 amperes;
generators are Century-RCA. Sound is
provided by a 25-watt RCA system.

Architects of the Paris were James J.
Murno and Warner-Leeds Associates. Rep-
resenting the owners was Jacques Chabri-
er, American delegate from Pathe Cinema
and President of Paris Theatre Corpora-
tion. Lillian Ferard is Managing Direc-
tor, and Gerald A. Boeff House Manager.

The Paris was opened September 13th
with a gala premiere of Andre Gide's
"Symphonie Pastorale" under the spon-
sorship of an honorary committee which
included among others the French Am-
bassador, the French Consul-General,
Mrs. Winthrop Aldrich, Mrs. Marshall
Field, Miss Ann Morgan, Mrs. Franklin
D. Roosevelt, Mme. Schiaparelli, Mayor
O'Dwyer and Eric Johnston. Five French
charities shared the receipts of the open-
ing, and will participate in the proceeds
from future premieres.

Heads Heywood- Wakefield
Public Seating Division

E. J. Perry, formerly Advertising Man-
ager of Heywood - Wakefield's subsidiary
operation, the Lloyd Manufacturing Com-
pany of Menominee,

Michigan, has been
named Manager of the
Corporation's Public
Seating Division. The
change became effec-
tive October 1, accord-
ing to a release from
Richard N. Greenwood,
President of the Hey-
wood-Wakefield Co.

Ed Perry has been
with the H-W organi-

zation since 1921. He
will continue to make E' J' Perry

his home in Menominee where theatre
chairs and school furniture are manufac-
tured. This automatically moves the Pub-
lic Seating Division headquarters from
Chicago to Menominee although the Com-
pany will still maintain divisional sales
offices at Chicago, Boston, Baltimore, New
York, Los Angeles, and San Francisco.

John A. Benzing, since 1945 Manager
of the Public Seating Division and a mem-
ber of the Heywood-Wakefield Company
since 1920, has been moved to the post of
Assistant General Manager of the Lloyd
Manufacturing Co.

There's more PROFIT in
NATIONAL'S

"Quality Sealed"

in

Metal Containers

Greater Popping Quality
Store It Anywhere
No Rat or Weevil Loss
Easier to Handle

NATIONAL

SHOWMEN'S TRADE REVIEW, October 9, 1948

Architects Council

(Continued from Page E-ll)
"Stadiums with more than 250 seats
should have rear exits."

"Stadiums with more than 100 seats
should have rear exits."

What about the necessity for exits along
the side of the theatre as well as at front
and rear? On this point, with respect to
the orchestra floor, the majority find that
orchestras of from 500 to 1,000 seats should
have side exits. However, one member
adds:

"This is not properly a matter of num-
ber of seats, but of distance. No orchestra
seat should be more than 150 feet from
an exit."

And another notes:

"Any orchestra floor over 1,000 seats re-
quires one exit along the sides for each
250 seats, in addition to those at the front
and rear."

As to side exits for the balcony, views
vary more widely. One member finds side
exits needed in any balcony over 100
seats; another only in balconies over 700
seats. Still another, cross aisles leading
to exits for each 20 rows of seats. And
another still a means of egress for each
16 feet of balcony height.

How wide should a fire escape be? In
proportion to the number of patrons it is
expected to serve?

"In theatres of fire resistive construc-
tion, 36 inches wide per 100 persons; in
ordinary theatres 40 inches and in frame
theatres 44 inches per 100 persons."

"Two-thirds the width of the stairway
for which the fire escape substitutes, but
never less than 24 inches."

"Per each 100 seats, 20 to 22 inches
wide."

"Per each 125 seats, 22 inches wide, but
never less than 36 inches minimum for
any fire escape."

"Not less than 36 inches wide; the land-
ing platform at the top of the fire escape
shall be at least 42 inches wide."

"At least 44 inches wide for theatres
seating up to 300."

"For theatres seating 1,000 or less, 60
inches wide; 72 inches wide for theatres
seating more than 1,000."

No General Formula for Safety

With respect to the fire escape stairs,
the majority find these should have the
same width as the fire escape itself. But
one member notes that the stairs must be
wider than the fire escape platform; while
according to another they may be six
inches narrower.

In view of these very wide and even
confusing discrepancies, the question
naturally arises of whether there is any
general formula that could be used to
determine whether or not a theatre is
sufficiently provided with exit facilities
for safety. One Architect believes no such
formula is possible. Other comment in-
cludes:

"Figure 20 inches of exit width per 100
seats."

"Figure 40 inches per 100 persons, with
exits distributed on all sides of the the-
atre. Houses of over 1,000 seats should
have side courts as well as front and rear
exits. One-third of the exits should be
at the front."

"Figure one exit for each 250 seats, plus
a minimum of three entrances."

"Provide 36 inches of exit width per
100 persons in theatres of fire-resistive
construction; 40 inches per 100 persons in
theatres of ordinary construction."

"Exit openings should be provided the
full width of aisles, and at both ends of
aisles, or cross aisles should lead to exits,
in addition to all other requirements. The
Building Exits Code of the National Fire
Protection Association, Boston, has com-
prehensive rules, but they do not in my
opinion call for enough exit width nor do
they tie it properly to the aisles."

"Provide the small theatre, up to 250
seats, that is, with one exit at the screen
end in addition to the lobby doors; for
each additional 250 or fraction thereof,
one additional exit."

Ferretti Resigns From U. S. Air

James J. Ferretti, for many years East-
ern Divisional Manager of U. S. Air Con-
ditioning Corporation, has severed his
connection with that company and is now
specializing in research looking toward
the development of specialized air condi-
tioning systems for small theatres.

E-23

Theatre Council

(Continued from Page E-9)
"It is not necessary. A well-trained
staff can do much more, if only by their
presence and personal direction. A man-
ager can avoid panic by personal appear-
ance."

Between these representative extremes
there were some qualified views:

"It is of questionable value if the only
microphone is on the stage, but if there is
a second one in the manager's office, O.K."

"It is desirable for safety, but the micro-
phone can be used through the regular
sound system for that purpose."

"A p. a. system for safety purposes is a
good idea; however, there is nothing
wrong with a well-made announcement by
the manager without aid of amplification."

"The p. a. system is desirable, but not
necessary."

There is also no agreement as to the best
location for microphone or amplifiers, if
a p. a. system is installed. Suggested loca-
tions for the microphone included: man-
ager's office, stage, stage and manager's
office, stage and projection room. Sug-
gested locations for amplifier were: the
manager's office, and the projection room.

HUJRRD UIIIMER

CENTURY'S Flutter Suppressor
Wins ACADEMY AWARD!

The Academy of Motion Picture Arts & Sciences recog-
nized the value of this development in making its 1947
award to C. C. Davis of the Western Electric Co.

Only CENTURY can give you this outstanding improve-
ment in sound reproduction.

O

o
o
o
o
o
o
o

The Award-
winning Hydro
Flutter Suppressor
as used in the
new Century
sound reproducer.

Improve the perform-
ance quality in your theatre — see
your dealer or write for information.

CENTURY PROJECTOR CORP

New York, N. Y.

( YOUR ASSURANCE OF THE BEST!

J

WENZEL

"Smooth- Running"

PROJECTOR

You are assured of "Smooth-Running" perform-
ance with the Wenzel time-proven projector.
Use Wenzel's precision replacement parts . . .
and your present equipment will do a smoother
running job.

Write for Folder No. WC-19 on PRO-4 Projector Mechanism

WENZELTROJETroRCOMVANY-

2509-19 S. State Street

Chicago 16, III.

E-24

SHOWMEN'S TRADE REVIEW, October 9, 1948

A. J. SEXTON, JR.— General Man-
ager, Sexton Theatre Company,
Ashland, Kentucky — says:

"An RCA Service contract
has proved to me the best in-
vestment any theatre owner
could make for the finest en-
gineering and mechanical
upkeep of booth equipment.
It is essential in any theatre."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.

AND TRACKS

f Silent ' Smooth * Automatic
~ FRE£ CATAIOG

VALLEN, INC. AKRON, OHIO

Every Day is

SAVINGS
DAY at

You can always find your Theatre
and Motion Picture Production
Equipment needs at S.O.S. for less.
Visit our spacious new quarters
or write for the NEW Bargain
Catalog now in preparation, hun-
dreds and hundreds of good buys —
Savings 25% to 40% and Wore.
New, Used, Rebuilts, Government
Surplus — All Fully Guaranteed.

S.O.S. CINEMA SUPPLY CORP. 6h°e2ww tS£ ™

E C T I F I E

For Every Size Theatre

RUBBER MATS

FOR THEATRES

Matting, Link Mats & Mechanical Rubber Goods

LORRAINE RUBBER ENGINEERING CO.

286 FIFTH AVENUE, NEW YORK CITY

Hn|rn "THIRD DIMENSION"
A L) L L II MULTIPLE SIZE
SILHOUETTE LETTERS

and Exclusive
"REMOVA-PANEL" Glass-in-Frame Units
ADLER SILHOUETTE LETTER CO.

302 I W. 36th St., Chicago 1451 B'way, N.Y.C.

COMPLETE STAGE LIGHTING
EQUIPMENT

CAPITOL STAGE LIGHTING CO.

527-529 WEST 45th STREET
NEW YORK 19, N. Y.

Safety and Beauty United

(Continued from Page E-12)

vas has been flame-treated, the panel will
not support combustion.

Materials used in upholstering chairs
can be flame-treated as well as any other
fabrics. This should certainly be done in
smoking sections, and in the case of
smoking lounge furniture. Patrons (or
vandals) have even been known to go so
far as to leave burning cigarettes stuck
into clefts in the upholstery! Flame-
treatment is a precaution emphatically
worth taking.

An entirely different method of secur-
ing flame-proof decorations is to use
woven glass fabric. This is now available
in forms that take dyes and printed orna-
mentation resembling printed cottons.
Glass fabrics naturally cannot burn. The
cost is not high. Glass-fiber cloth is com-
parable in price to a good grade of mo-
hair. It is higher in price than damask.
However, substituting glass fiber cloth for
damask cloth will add only 10-15 per cent
to the total cost of properly decorating
a theatre. The cost of laundering glass-
fibre cloth is somewhat higher than that
of laundering conventional fabrics. Off-
setting this is the fact that glass, being
inherently flame-proof does not have .to
be subjected to re-treatment every year
or two, or ever.

Glass cloth can be used for any decora-
tive effect for which any other fabric is
suitable. It can be used like damask as
a wall covering. It can be used as a
tufted wall covering. Glass cloth hangs
and gathers somewhat more stiffly than
some of the most flexible of cotton-base
textiles, a feature that may be desirable
or the reverse according to the details
of the decorative scheme and the use to
which the particular drapery is put.

Flame-Proofed Attractiveness

How attractive the use of completely
flame-proof materials can be is illustrated
by the photographs (Page E-12) of the
recently-decorated Yorktown Theatre in
Cleveland. Here all fabrics except chair
upholstery and carpet have been flame-
treated. The wall panels are light blue
plush gathered in fullness, with off-white
Colonial laminated ornaments in some
panels and off-white baroque ornaments
at the top of each panel. The walls below
the wainscot line are painted in gray.
Flame - treated canvas - backed murals
flank the screen opening. Screen valance
and side drapes are red plush, screen cur-
tains silver and hammered satin, with a
baroque ornament in off-white along the
bottom. The color scheme of the chairs
and carpet provides a contrasting coral,
blue and gold.

The foyer walls are covered in tufted,
flame-treated blue leatherette, a style first
introduced by Novelty Scenic Studios
some fifteen years ago, and which has
been popular ever since because of its
luxurious appearance. The cotton wad-
ding underneath the tufts is flame-treated.
The panels are readily removable, facili-
tating re-treatment at necessary inter-
vals. The ceiling of this foyer is painted
in coral, cream and blue; the doors, like
the walls, are tufted in leatherette; the
door frames are painted gray.

MAX M. KORR— President, Max
M. Korr Enterprises, Allentown,
Pa. — says:

"RCA Service has proved it-
self to be the most economical
and satisfactory way of mak-
ing sure my patrons enjoy
good sound reproduction."

To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.

Smart Draperies - Wall Covering
Murals - Stage Settings * Decoration
I^Qy^yy scenic studios, inc

32 Wen 60th SI.
Ngw York 23, N.Y.

Guliston Wilton Theatre Carpet
JOE HORN STEIN has it!

Now Specializing^
in Refreshment
Service for
DRIVE-IN THEATRES)

SPORTSERVICE, Inc. Jacobs anos.
HURST BlDG. BUFFALO, N. Y.

"Voice of Theatre Speakers"
JOE HORNSTEiN has iff

NO. 1 IN THE U. S. A.

AUTODRAPE

Curtain Machines

First in performance by all comparisons . . .
First in popularity with exhibitors.

AUTOMATIC DEVICES CO.

1035 Linden St. Allentown, Pa.

New Microphonic Sound
JOE HORNSTEIN has it!

In the Motion Picture Field
Only One Trade Journal
SHOWMEN'S TRADE REVIEW
Is a Member of
ASSOCIATED BUSINESS PAPERS

SHOWMEN'S TRADE REVIEW, October 9, 1948

E-25

Substitute for Vacuum
Tube Has No Vacuum

A vacuumless substitute for the vacuum
tube has been announced by Bell Tele-
phone Laboratories, and is expected to
replace conventional amplifying tubes in
many commercial applications. More com-
pact, more reliable and less expensive
amplifiers are expected to result. Sample
telephone and television amplifiers, and
a sample superheterodyne radio receiver,
all built without tubes, have been demon-
strated in the Laboratories.

The new device is smaller than even a
miniature vacuum tube; it has no fila-
ment or heater and needs no filament
current and therefore no filament trans-
former or supply circuit. It generates
practically no heat in operation. It has
no vacuum. Produced in quantities it
should cost less than vacuum tubes cap-
able of performing the same work. Its
useful life should run to many thousands
of hours, and may prove indefinite.

The tube-substitute has been named the
transistor. It consists of a tiny container
in which there is a crystal of germanium
metal. Three contacts are made to the
germanium; it is "grounded" in solder,
and touched by two permanently fixed
"catswhiskers" of fine tungsten wire.

One catswhisker can be regarded as the
"grid" and the other as the "plate" of this
filamentless and vacuumless amplifier.
The "grid" is given a low-voltage positive
bias, the "plate" a larger negative bias.
When an input signal is connected in se-
ries with the "grid" bias, the same signal,
amplified 15-20 db, can be drawn from a
resistor wired in series with the "plate."
Power output of existing models is lim-
ited to 25 milliwatts; but this can be in-
creased by connecting two transistors in
push-pull, and still further increased by
using a number of push-pull stages in
parallel.

Explanation given for the amplifying
action is that germanium — a semi-conduc-
tor— has its internal electrons arranged
in a somewhat unstable pattern. Applica-
tion of input signal through one cats-
whisker causes a temporary but drastic
re-arrangement of that pattern. This
change extends through the material to
the region where the second catswhisker
makes contact. The result is a temporary
but relatively enormous change in the
resistance that the germanium interposes
in the output circuit, and hence in the
amperage of the output current.

No date has been announced for com-
mercial release of the transistor.

Goldfish Bowl Proves New G.E.
Loudspeakers Are Weatherproof

To demonstrate the weather - proof
qualities of General Electric Company's
new loudspeakers, two of them were op-
erated in a goldfish bowl at Myrtle Beach,
South Carolina, June 21st to 23rd. Occa-
sion was a meeting of the Theatre Owners
of North and South Carolina. One speaker
serenaded the goldfish, the other op-
erated as a microphone to take the sound
out of the water and play it through am-
plifiers for the benefit of the theatre own-
ers. The display was staged at the booth
of the Standard Theatre and Supply
Company.

I. A. Notes

News of the Locals and Men Who
Put Shows on the Screen

Careful handling by the film exchange
can conserve the number of prints needed,
and can assure their delivery to the the-
atre in good condition, United Artists
boasts as a result of their achievement in
the distribution of HENRY V in the
United States and Canada. Although the
picture played 825 engagements varying
in length from one day to 46 weeks only
66 prints were used, and of these 44 are
still on hand and in good condition, U.A.'s
Captain H. Auten reveals. The other 22
prints were cut up for patching the 44
that are still good.

Careful and constant inspection, and
prompt repair of faults (made necessary
by the difficulty in getting additional
prints from England) is responsible for
this record, Capt. Auten explains.

Local No. 306, New York, will celebrate
its thirty-fifth anniversary with a dinner
dance in the Hotel Astor, on Sunday eve-
ning, October 24th. Entire proceeds of
the affair will go to the sick and distressed
fund of the local. Featured in the hotel
lobby will be a display of projectors from
the early days of motion pictures.

Officers of Local No. 306 are: Herman
Gelber, president; Harry Storin, vice-
president and chairman of the dinner com-
mittee; Ernest Lang, secretary and Morris
Kravitz, New York business representa-
tive.

Walter Dunkelberger, member of Local
No. 510, Fargo, N. D., and projectionist
at Fargo's Isis Theatre, "covered" a recent
gathering of the United Commercial Trav-
elers for the Associated Press and for a
number of newspapers, and was awarded
the UCT Gold Pin in recognition. His
report of the convention has been sent
to UCT Councils throughout the world.

Curtis B. Everhart, Manager of the
Manos Theatre, Newton Falls, Ohio, and
member of STR's Institute of Motion Pic-
ture Showmanship, voices a plea for
prints shipped "tail end out." Projection-
ists appreciate receiving them that way,
Mr. Everhart points out, since it saves
time and trouble in making up the show.
Some exchanges now ship film tails out;
Mr. Everhart believes that all would, if
urged.

"Arkansas Red" Story, member of Local
No. 380, Oklahoma City, and for the past
five years machinist for National Theatre
Supply's branch there, has returned to
full-time projection work at the May-
flower Theatre.

Charles Hathaway, member of Local
No. 513, Tulsa, and Local No. 112, Okla-
homa City, and Special International Rep-
resentative, has been re-elected Secretary
of the Fifteenth LA. District.

Local No. 150, Los Angeles, has entered
the 16-mm. commercial film field, estab-
lishing a division to handle such work
under the direction of Paul E. Heiser.

Full-Color Film Explaining
H. I. Arc Available Gratis

Animated and photographic explana-
tion of the carbon arc in Technicolor is
offered by National Carbon Company on
35- and 16-mm. prints available for free
showing by exhibitor organizations, union
locals and educational institutions.

The picture starts with beautifully sim-
ple animated drawings of factors affecting
the efficiency of carbon arc .operation.
This section of the film is followed by
actual motion picture sequences of ex-
periments and tests conducted with car-
bons and lamphouses in National's lab-
oratories. Then it proceeds with remark-
ably perfect color to compare the spec-
trum of the high intensity arc with that
of sunlight, and with those of low in-
tensity arcs and of other light sources.

The purpose of the film is to show
briefly and effectively what the high in-
tensity arc is, how it works, and why
National recommends it as the best light
source for motion pictures. The picture
cannot be shown where admission is
charged, but for all other purposes it can
be obtained free through Mr. E. R. Geib,
National Carbon Company, P.O. Box 6087,
Cleveland, O.

FastefNewsreel Coverage Among
Benefits of Magnetic Recording

A five to six hour saving in the usual
time needed for preparation of newsreels
is seen by Col. Nathan Levinson, chief of
Warner Brothers studio sound department,
as among the advantages of the company's
newly developed system of magnetic re-
cording. The master track can be utilized
for making prints immediately, without
the delay of development, it was ex-
plained.

Other advantages include the reduction
of studio costs, since discarded sound
tracks can be magnetically erased and the
film used again.

Warner engineers look forward to even-
tual magnetic reproduction in theatres,
with prints carrying magnetic tracks in-
stead of the present optical ones. Marked
improvement in quality and reduction of
noise will result, according to a statement
issued by the company.

RCA Develops Tester
To Test Its Testers

Among items of test equipment carried
by RCA theatre servicemen is a portable
flutter indicator — used to measure the
amount of frequency modulation distor-
tion introduced into the sound by irregu-
larity of film motion. But what measures
the accuracy of the flutter indicator? RCA's
P. V. Smith and Edward Stanko have just
developed a new and better instrument
for the purpose. It is an electronic instru-
ment, a frequency-modulated audio os-
cillator, superior in accuracy and stability
to the mechanical devices previously used.

Joe Hornstein, Inc., has supplied new
projectors to the Walter Reade Majestic
Theatre at Perth Amboy, N. J., as part
of the theatre's general modernization
program, which will be completed without
closing the house. The new mechanisms
were installed with no interruption to the
show.

E-26

SHOWMEN'S TRADE REVIEW, October 9, 1948

ADVERTISERS' INDEX

Equipment & Maintenance Sec.

Adler Silhouette Letter Co E-24

3021 W. 36th St., Chicago 32, 111.

American Popcorn Co E-6

Box 12, Sioux City 6, Iowa. President:
Howard C. Smith. Sales Manager:
Stanley A. Thatcher. Domestic Sales:
Direct.

American Seating Co E-2

9th and Broadway, Grand Rapids 2,
Mich. Sales Manager: J. M. Ver-
Meulen. Domestic and Foreign Sales:
Direct and through National Theatre
Supply.

Automatic Devices Co E-24

1035 Linden St., Allentown, Pa. Ex-
port Office: 220 W. 42nd St., New
*York, N. Y.

Capitol Stage Lighting Co E-24

527-529 West 45th St., New York 19,
N. Y.

Century Projector Corp E-23

729 7th Ave., New York 19, N. Y.
Sales Manager: L. W. Davee. Domes-
tic Sales: Through independent dealers.
Foreign Sales: Through Westrex, Inc.,
exclusively.

F & Y Building Service E-20

328 E. Town St., Columbus 15, O.

Forest Mfg. Corp E-24

9-11 W. Park St., Newark, jM. J.
President and Sales Manager: J. K.
Elderkin. Domestic Sales: Through
all dealers. Foreign Sales : Through
appointed dealers and export outlets.

General Die & Stamping Co E-20

266 Mott St., N. Y. 12, N. Y.

General Register Corp E-6

36-20 33rd St., Long island City 1,
N. Y. Sales Manager: W. C. Stober.
Domestic Sales: Through supply deal-
ers. Foreign Sales: Through export
dealers.

Heywood Wakefield Co E-15

Gardner, Mass.
Hornstein, Joe, Inc E-20, E-24

630 9th Ave., New York, N. Y.
Ideal Seating Co E-7

521 Ann St., Grand Rapids, Mich.
International Projector Corp Back Cover

92 Gold St., New York, N. Y.
Kollmorgen Optical Corp E-21

2 Franklin Ave., Brooklyn 11, N. Y.
Lorraine Rubber Engineering Co E-24

286 Fifth Ave., New York, N. Y.
National Carbon Co E-8

30 E. 42nd St., New York 1/. N. i.

Sales Manager: D. B. Joy. Domestic

and Foreign Sales: Through dealers.
National Theatre Supply E-22

92 Gold St., New York, N. Y.
Novelty Scenic Studios, Inc E-24

32-34 W. 60th St., New York 23, N. Y.

President and Sales Manager: A. J.

Kessler. Domestic Sales: Direct and

through dealers. Foreign Sales: Direct

and through dealers.
RCA Service Corp E-6, E-20, E-24

Front and Cooper Sts., Camden, N. J.
C. F. Simonin's & Sons, Inc E-4

Tioga & Belgrade Sts., Philadelphia

34, Pa.

S.O.S. Cinema Supply Corp E-24

602 W. 52nd St., New York 19, N. Y.

Sportservice, Inc E-24

Hurst Bldg., Buffalo, N. Y.

Strong Elec. Corp E-3

87 City Park Ave., Toledo 2, O.
Sales Manager: Harold E. Brown.
Domestic Sales: Through independent
supply dealers. Foreign Sales: Through
Strong Elec. Corp. Export Dept., 92
Gold St.. New York, N. Y.

Vallen, Inc E-24

Akron. O. President: E. J. Vallen.
Domestic Sales: Through dealers. For-
eign Sales: Through RCA International
Division, 745 5th Ave., New York 22,
N. Y.

Wagner Sign Service, Inc E-5

216-218 S. Hoyne Ave., Chicago 12,
111. President and Sales Manager:
E. Wagner. Domestic and Foreign
Sales: Direct at list only, and through
designated supply companies and mar-
quee manufacturers.

Wenzel Projector Co E-23

2505-19 S. State St., Chicago 16, 111.
Sales Manager: C. J. Williams. Do-
mestic and Foreign Sales: Through
independent dealers.
While every precaution is taken to insure ac-
curacy, we cannot guarantee against the possi-
bility of an occasional change or omission in
this index.

Giant-Screen Video Climaxes Tesma-Tedpa Meeting

(Continued from Page E-19)

fryers for preparing hot refreshments,
with emphasis on drive-in theatres. Gen-
eral Register Corporation gave the Vendo
automatic coin changer a prominent place
in its display. Tol - Pak of St. Louis
showed multiple-beverage, multiple-flavor
refrigerated drink dispensers, very com-
pact in size.

Motion Picture Machine Company of
Milwaukee displayed twin box-office
clocks, from which a changeable price
sign is suspended. One clock bears the
legend: "Time Now" and the other: "Pro-
gram Over." If the program lasts, for ex-
ample, two hours and ten minutes, the
right-hand clock is set two hours and ten
minutes ahead of the other. The patron
can see at a glance what time she will
emerge from the theatre if she sees the
entire show, or when to come back for her
children, if she leaves them to go shop-
ping. The cashier's time is not taken up
with answering questions.

Superior Electric Company had a large
display of their latest theatre dimmers
and light controls. Some of these were
operative, and visitors apparently found
a good deal of pleasure in experimenting
with different light settings.

Projection Equipment Items

•Ace Electric Manufacturing Co. showed
an entirely new film cue marker, designed
to prevent mutilation when a print reaches
the theatre without proper cue marks,
and the projectionist is forced to put on
some kind of marks to avoid missing his
changeovers. Without facilities for mark-
ing the film properly, the projectionist has
no choice but to use lipstick or a ticket
punch or whatever he can. The Ace cue
marker scribes standard studio cues ac-
curately in the proper corners of four
successive frames. It is a new model,
made of aluminum and plastic, which has
case-hardened scribers in oilite bearings
and low-voltage safety illumination be-
hind its plastic guide plate.

Among other items of projection equip-
ment that attracted considerable attention
were Brenkert BX-80 and BX-60 mech-
anisms displayed with transparent plastic
housing instead of the regular metal hous-
ing on the driving side. Operation of
gears, flywheel, oiling system and so on
was thus clearly and completely visible.
In connection with the display it was re-
vealed that as of the date of the conven-
tion 3,600 projectionists in 31 cities from
coast to coast had seen demonstrations of
the recently-developed Brenkert BX-60
medium duty projector.

Radiant Manufacturing Company of-
fered samples of their new plastic screen
material, a vinyl product, represented as
easily washable, mildew- proof and flame-
proof. Visitors held matches and cigarette
lighters to the samples, but could not
make them burn.

Wenzel Projector Company showed
new, deeper magazines, with oilite bear-
ings, heavier tension springs and other re-
finements; and a new sprocket puller de-
signed to facilitate removing any sprocket
from any make or model projector or
soundhead.

The assembled members of Tesma and
Tedpa, their guests and visitors, were wel-
comed at luncheon September 28th by
Mayor Aloys Kaufmann of St. Louis, with
J. F. Holland, former City Councilor of
St. Louis, serving as toastmaster. Both
Oscar Neu and Ray Colvin, Presidents,
respectively, of Tesma and Tedpa, ad-
dressed the gathering, and both paid spe-
cial tribute to Roy Boomer, Tesma sec-
retary-treasurer, as a main-spring in the
successful growth of the two organiza-
tions.

Special entertainment programs were
arranged for ladies attending the con-
vention; on the afternoon of the 28th they
were the guests of Mrs. Elizabeth Wagner,
of Wagner Sign Service, Inc.

National Carbon Company held an open-
house cocktail party the evening of the
29th. This was followed by the annual
banquet and dance.

Companies exhibiting at the convention
included:

Ace Electric Manufacturing Co., Adler Silhouette
Letter Co., Ashcraft Manufacturing Co., Autocrat,
Inc., Automatic Devices Co., Auto-Vend, Inc., Baldor
Electric Co., Ballantyne Co., Bausch & Lomb Optical
Co., Brenkert Light Projection Co., Calumet Coach
Co., Century Projector Corp., Champion Moulding
Manufacturing Co., Coinometer Corp., C. Cretors &
Co.

Da-Lite Screen Co., Dazians, Inc., DeVry Corp.,
Drive-In Theatre Equipment Co., Drive-In Theatre
Manufacturing Co., Elizabeth Iron Works, Essanay
Electric Manufacturing Co., Forest Electronic Corp.,
Forest Manufacturing Corp., General Registor Corp.,
Globe Ticket Co., GoldE Manufacturing Co., Gordos
Corp., Griggs Equipment Co., Heywood-Wakefield
Co., Ideal Industries, Inc., Ideal Seating Co., Interna-
tional Seat Corp., Irwin Seating Co.

Kneisley Electric Co., Knoxville Scenic Studios,
Kollmorgen Optical Corp., Krispy Kist Korn Machine
Co., Kroehler Manufacturing Co., LaVezzi Machine
Works, Lawrence Metal Products, Inc., Thomas L.
Leedom Co., Manley, Inc., Mohawk Carpet Mills, Mo-
nograph, Motion Picture Machine Co., Murch Electric
Corp.

National Super Service Co., Neumade Products
Corp., Ben B. Poblocki & Sons, Pronto Pop Corn
Sales, Radiant Lamp Corp., Radiant Manufacturing
Corp., Radio Corporation of America, Raytone Screen
Co., Robin, Inc., Star Manufacturing Co., Strong
Electric Corp., Superior Electric Co., Theatrecraft
Manufacturing Corp., Theatre Specialties, Inc., Tol-
Pak Co., Typhoon Air Conditioning Corp., Universal
Corp., Vallen, Inc., Wagner Sign Service, Wenzel
Projector Co., Edward H. Wolk Co.

L. E. Tayler Heads
Illuminating Engineers

Lee E. Tayler of the Detroit Edison
Company, recently elected President of
the Illuminating Engineering Society, took
office on October first. Officers elected to
serve with Mr. Tayler are: General Sec-
retary— A. H. Manwaring, Philadelphia
Electrical & Mfg. Co., Philadelphia, Pa.;
Treasurer — E. M. Strong, Cornell Univer-
sity, Ithaca, N. Y.; Vice President — Wal-
ter Sturrock, General Electric Co., Cleve-
land, Ohio.

W.E. Shifts Advertising Personnel

W. M. Reynolds, Publication Manager
of Western Electric Company, has been
named Advertising Manager. Mr. Rey-
nolds joined the telephone organization
in 1929, in the post of assistant editor of
Telephone News, and has been with Bell
System ever since. He now succeeds Will
Whitmore, who becomes Radio Advertis-
ing Manager for A.T.&T.

SHOWMEN'S TRADE REVIEW, October 9, 1948

E-27

EQUIPMENT LITERATURE I

Request for Literature

Oct. 9, 1948

Showmen's Trade Review

1501 Broadway, New York 18, N, Y.

10/9/48

Free literature on any theatre topic will be sent to you if you indicate your wishes on the
attached coupon and mail it to us. There is no obligation, and your requests will be at-
tended to promptly. Merely print your name, name of theatre, and address clearly and
legibly, and check the subjects in which you are interested. For items of literature de-
scribed below, check the appropriate numbers at the top of the coupon.

AIR DIFFUSER. A six-page, two-color folder de-
scribes in full detail the new Agitair model "RTC"
diffusing device. This diffuser, designed to assure ef-
fective distribution of conditioned air regardless of the
shape of the area to be conditioned, "blows" in one,
two, three or four directions as required, and can also
distribute more air in some directions and less in
others, as required. It offers the architect and engineer,
the bulletin says, "a product which will fit into their
design, instead of making their design conform to the
diffuser." It can be obtained in sizes to fit standard
tile dimensions, eliminating any need for on-the-job tile
cutting. The bulletin gives a great deal of information
as to the variety of types in which, this diffuser is
available, methods of installation, and how the device
operates. The same manufacturer's wind-actuated air
exhausters, and high efficiency filters, are also illus-
trated and described. (#1)

BOOKLETS. A series of ten small booklets, each of
six pages, each printed in two colors, conveys a
wealth of information about RCA sound systems,
RCA tube rectifiers, the Brenkert 1 kw. arc (now made
by RCA) and RCA drive-in sound equipment. The
series covers seven different models of RCA theatre
sound systems, not counting the booklet devoted to
drive-ins. All yours for the asking — indicate the theatre's
seating capacity. (#2)

COIN HANDLING MACHINES. Change-making
machines ("automatic cashiers"), coin sorters, coin
counters, coin packaging machines and coin storage
trays are pictured and described in an eight-page, two-
color booklet by Brandt Automatic Cashier Company.
Three full pages are devoted to detailed descriptions of
the automatic cashiers, or change-makers, and the pro-
visions included in their construction to assure ac-
curacy, meet special requests from customers, and
facilitate efficient operation. (#3)

CURTAIN CONTROLS AND TRACKS. Curtain
control motors, drives, carriers and tracks for all thea-
tres, large or small; and for all applications including
round-the-corner curtain action and rear-fold curtain
action, are pictured, diagrammed and described in a
three-color, twelve-page folder issued by Vallen, Inc.
The several models of controls listed provide curtain
action ranging from 40 to 225 feet per minute, ac-
cording to the size of the opening and the requirements
of showmanlike operation. Floor sheaves, batten clamps
and other devices associated with control of the curtains
are also pictured in self-explanatory drawings. Theatre-
men who are planning a new theatre, who are not
wholly satisfied with the curtain action in their present
houses, or who contemplate adding live entertainment to
their present programs, should find this booklet one of
absorbing interest. (#4)

FLOOR TILE. A new, synthetic plastic flooring,
available in standard-size tiles and in a variety of plain
and marbleized colors, is described and illustrated in
two multi-color pamphlets issued by U. S. Stoneware
Company. The material is supplied in 8^4" squares, each
3/16" thick. The top half of the thickness comprises
the surface of "Tygon" plastic; the underlying 3/32"
consists of a layer of synthetic-impregnated cork. The
tile thus constructed is said to be unaffected either in
strength or in appearance by days of immersion in
water, and to be resistant to acids, alkalies, alcohols and
cleaning solutions. It is said to be slip-proof whether
wet or dry, easy and silent to walk on, and readily
cleaned because of a non-porous surface that does not
absorb dirt. (#5)

LENS CHART. As easy to use as a multiplication
table, a new lens chart just issued by Kollmorgen
Optical Corporation tells at a glance what focal length
lens to use for any projection throw and screen width ;
what the picture width will be at a given projection
distance_ with a lens of given focal length ; or what
the projection distance must be for a given lens and
screen width. The chart is varnished for durability ;
and for pocket convenience has been produced in the
size 3'/tx6>4 inches. These are the charts distributed
at the Kollmorgen booth at the Tesma-Tedpa show held
in St. Louis September 28th to 30th. Those who did not
attend the Tesma gathering, but would like one of the
charts, can obtain it by checking Square #6 in the
adjoining coupon. (#6)

METAL MOULDINGS. The Eighth Edition of
Ames Metal Moulding Company's catalog pictures
quite literally hundreds of mouldings; some metal-
covered wood, some extruded aluminum or stainless
steel. They present every type of flat, round, grooved,

ribbed, fluted, stepped, angular and curved surface and
combination of surfaces imaginable, fitting them to every
decorative scheme and every style of architecture. Snap-
on devices for easier installation are pictured and de-
scribed, as are caps, channels, angles and miscellaneous
shapes. Accessories such as poster frames, kick-plates,
push-plates, door saddles, prefinished metal in coils,
and nickeled nails and brads are listed, and some of
them illustrated. (#7)

PROJECTION LAMP. High intensity projection
lamps drawing up to 70 amperes at the arc are described
in a folder issued by Strong Electric Corp. Four models
are discussed in detail, together with rectifiers for sup-
plying them with current and reflectors for utilizing
their light at maximum efficiency. (#8)

PROJECTION LENSES. The Kollmorgen Super-
Snaplite and Snaplite lenses (f/1.9 and f/2.0 respec-
tively) are described in detail in a two-color, six-page
brochure issued by Kollmorgen Optical Corporation.
These lenses are coated for greater efficiency and her-
metically sealed in one-piece mounts. Also illustrated
and described is the Kollmorgen Series 1 Snaplite, de-
signed for good projection at low cost. Included in
the brochure is a list of fittings, by means of which any
Kollmorgen lens can be used with any of twenty-three
models of American-made projector mechanisms. (#9)

PROJECTION LAMP. Details of the construction
and operation of the new Forest Electronic arc lamp,
and of the advantages claimed for it, are set forth in
an eight-page, two-color brochure. Five photographs
show internal construction and functioning; two others
and a series of drawings picture the high intensity
type of taij flame and gas-ball formed in operation.
All internal parts are. fully identified by lettered ar-
rows, while the accompanying text explains what each
part does and how it does it. (#10)

RUNNER ENDS. Metal runner ends for the pro-
tection of every type of rubber, carpet or fabric run-
ner have been brought out in new form by Lorraine
Manufacturing Corp. They are rust-proof, and attach
to the runner very simply, without riveting or sewing,
no mechanical skill at all being needed. An illustrated
bulletin describes these handy runner ends. (#11)

SOUND-POWERED COMMUNICATION. The

Wheeler Intercommunication Telephone, which oper-
ates by the power of voice only, is pictured and de-
scribed in a four-page, two-color pamphlet issued by
the manufacturer. Such phones proved unusually re-
liable in wartime service, since they had neither bat-
teries nor any other power source to fail, or to give
rise to noise. Up to twelve of these units can be inter-
connected to keep the manager in trouble-free contact
with every part of his theatre. The manufacturer as-
serts that construction is rugged and that the com-
ponent parts are fabricated from materials highly
resistant to humidity, shock, vibration and even to
corrosive fumes. Alnico magnets are used. (#12)

THEATRE SPEAKERS. The relatively inexpensive
Altec Lansing "800" speaker system, designed to bring
high quality reproduction to theatres of less than 1,000
seats, is fully explained in a well-written, two-color,
four-page leaflet. The system itself, and each of its
component parts, are all separately pictured and de-
scribed. The bulletin offers every bit of information
the average theatreman will want concerning this low
cost, high quality speaker assembly. (#13)

TICKET MACHINE. A well-illustrated, three-color,
four-page folder of General Register Corporation sets
forth functional and structural details of that company's
hand-operated, motorless, "Automaticket." This device
is as fast in operation as motor-driven ticket issuers,
but is lower in price, and less expensive to service. The
folder, which describes its construction and operation
in detail, should be of interest to all who contem-
plate present or future purchase of ticket-issuing equip-
ment. (#14)

VACUUM CLEANING. Effective cleaning of thea-
tre screens, drapes, ornamental surfaces, upholstery,
and stairways ; and in-place shampooing of theatre car-
pets, are illustrated and explained in a four-page folder
issued by National Super Service, Inc. The bulletin
describes the best methods of using the Super vacuum
cleaner, and the technical details of the cleaner itself.
The information it contains will prove definitey helpful
to anyone concerned with the practical problems of
theatre houeskeeping. (#15)

Please send, free and without obligation, the
literature checked below.

1 □

4 □

7 □

10 □

13 □

2 □

5 □

8 □

11 □

14 □

3 □

6 □

9 □

12 □

IS □

I would also like to
the items of equipment

STRUCTURAL
MATERIALS

□ Theatre Front

□ Exterior Wall

□ Interior Wall

□ Sound Absorbing
| | Roofing

□ Insulating

FURNISHING
MATERIALS

□ Floor Covering

□ Rubber Mats

□ Runners

□ Stair Treads

□ Flooring

| | Draperies

□ Upholstery

□ Carpet

□ Crowd Controls

□ Chairs

□ Sand Urns

□ Lounge Furniture

LIGHTING
EQUIPMENT

□ Fluorescent Lamps

□ Germicidal Lamps

□ Ultra- Violet Lamps

□ Spot & Flood Lights

□ Decorative Fixtures

SOUND
EQUIPMENT
[~] Soundheads

□ Amplifiers

□ Loudspeakers

□ Sound System

□ Public Address

□ Hearing Aids
□Tubes

□ Test Reels

STAGE
EQUIPMENT

□ Curtains

□ Curtain Controls

□ Decorative Fabrics
| [Dimmers

□ Footlights

| | Border Lights

□ Spot & Flood Lamps

□ Switchboards

□ Stage Rigging

□ Stage Hardware

MAINTENANCE
MATERIALS

□ Vacuum Cleaners
| [Deodorants

□ Disinfectants
□Uniforms

have free literature on
checked below.

HEATING AND
VENTILATING ■

□ Air Conditioning

□ Air Diffusers
l_jOdor Removal

□ Blowers and Fans

□ Unit Coolers

□ Unit Heaters

ADVERTISING
EQUIPMENT

□ Marquee

□ Changeable Letters

□ Name Sign

□ Attraction Boards

□ Display Frames

□ Display Cases

BOX-OFFICE
EQUIPMENT

□ Ticket Registers

□ Change Machines
□Ticket Boxes

□ Price Signs

□ Box-Office Safes

VENDING
EQUIPMENT

□ Popcorn Machines

□ Popcorn Warmers

□ Peanut Roasters

□ Sales Aids

□ Candy Display Cases

□ Beverage Machines

□ Popcorn

□ Peanuts

□ Beverages

□ Theatre Candy

PROJECTION
EQUIPMENT

□ Arc Lamps

□ Generators

□ Rectifiers

| [Projectors

□ Reflectors
[ | Screens

□ Carbons

□ Carbon Savers

□ Cueing Devices

□ Film Splicers

□ Fire Shutters

□ Safety Devices

□ Incandescent Lamps

□ Projector Parts

□ Magazines

□ Pedestals

□ Reels

□ Reel End Alarms

□ Rewinds

Name

Theatre

Address

City and State.

3

30A

SHOWMEN'S TRADE REVIEW, October 9, 1948

Regional News

(Continued from Page 28)

Schlanger, regional head of Warner Bros, has
been named honorary chairman of the Phila-
delphia committee of the Los Angeles Sana-
torium and National Medical Center. Mrs.
Schlanger and Mrs. Charles Zagrans, wife of
the RKO branch manager, also have been
named vice-chairman of the women's activities
committee.

Noah Reynolds, industry veteran who once
was juvenile lead at the old Lubin Studios and
recently employed at Universal-International,
died last week. He is survived by his widow, a
daughter and three grandchildren.

T. A. Daly, father of Len Daly, special
advertising and exploitation representative of
United Artists foreign department, died last
Monday. He was a columnist in newspapers of
Philadelphia for 50 years and was known for his
humorous and lyric poems and as a humorous
lecturer.

PITTSBURGH

Abram F. Myers, general counsel of the
Allied States Association, addressed last Thurs-
day's luncheon meeting of Western Pennsylvania
Allied members in the Cardinal Room of the
Hotel William Penn.

Mrs. Bert Stearn, wife of the head of Co-
operative Theatre Service here, is in the Shady-
side Hospital for observation.

Sam Fineberg, chief barker of the local Va-
riety Club, has returned from a month's visit
with his family in Phoenix, Ariz., where he
enrolled his son at the University of Arizona.

Cecelia Guehl, secretary to Eagle Lion Man-
ager James Hendel, has been promoted to office
manager, temporarily replacing William Nesbitt,
who is on an extended sick leave.

The beautiful new Cadillac convertible auto-
mobile, which was the prize in the local Variety
Club's Heart Committee drive, was won on
Friday night by A. Byham, of Meadville, Pa.

CHICAGO

Paramount attorneys have filed in Judge John
Barnes' court denial of first-run exhibition of
plaintiff's films in Milwaukee Fox theatres in
the period claimed by the Towne Theatre, de-
nying guilt of price fixing, conspiracy or un-
reasonable clearance and asking dismissal of
the complaint and payment of costs by the
Towne. Paramount Manager Hal Stevens pre-
sided at the Will Rogers Hospital luncheon
meeting here for which the unions, film row and
theatres are cooperating to raise $75,000 from
the Chicago area.

The Chicago city council has passed a reso-
lution giving to the traffic engineer, instead of
individual aldermen, the right to pass on re-
quests for traffic parking signs. Theatres may
lose such parking signs in the near future. Chi-
cago theatres will cooperate through trailers
and displays with the fire department during
Fire Prevention Week. The police censor in-
spected 111 films in September, ordered 18
cuts, rejected Jewel Films "He" and pinked
Teitel's "Night of Love," Warners' "Rope" and
20th-Fox's "Cry of the City." Chcago's amuse-
ment tax for September totaled $194,175, mak-
ing the nine-month total $1,433,714.

The Paulina Theatre suffered many thou-
sands of dollars damage in a fire in which no
one was injured. The house will be rebuilt. The

seventh drive-in in this area, the Family, with
1,200-car capacity, has been opened by Owners
Robert C. Nelson and Robert T. Held. George
Browne and Willie Bioff were witnesses at the
$440,000 tax case against the late Frank Nitti
in the $1,000,000 movie extortion case.

Arthur Wartha, former Manta Rose city man-
ager, has been named manager of the Michigan
City theatres acquired last week from the Ruben
circuit, Leo Haney is the new city manager, and
Edward Kennelly manager of the Lido, May-
wood, 111. The Ritz, Bloomington, 111., is being
remodeled and the Harris Grand is undergoing
a $40,000 improvement job. iMr. and Mrs. Law-
rence Korski have taken over the Aloma, Stew-
ardson, 111. Mr. and Mrs. Harry Pitner have
reopened the Uptown, Fairfield, 111., and named
Bob Johnson manager.

ADVANCE DATA

On Forthcoming Product

The Mozart Story (Screen Guild) Principals : Hans
Holt, Winnie Markus. Director, Frank Wisbar. The
story of the great composer's life, liberally interspersed
with his music.

Down to the Sea in Ships (20th-Fox) Principals :
Richard Widmark, Cecil Kellaway, Dean Stockwell.
Director, Henry Hathaway. A drama about an 80-
year-old whaling- captain in Maine who loses the affec-

COMIC BOOKS

COMIC BOOKS available from world's largest and
oldest theatre distributor. Best titles and latest issues
in stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

THE GREAT OUTDOORS MEANS GREAT
PROFITS— Complete sound projection outfits $1995.00
up; New 500 Watt Western Electric Booster Amplifiers,
$650.00; New Dual in car speakers with junction box
and transformer, $19.95; new driveway entrance and
exit signs, illuminated, $18.75; Burial Cable, 7%c ft.;
Special 4 conductor neoprene cable, 6c ft. ; Super
Snaplite fl.9 lenses increase light 25%, from $150.00;
40" Weatherproof reflex horns complete, $39.75. S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New York 19,
N. Y.

NEW EQUIPMENT

FOR THE BEST GOOD SOUND, PROJECTION
EQUIPMENTS, and All Supplies for Modern The-
atres, Everywhere, at Big Money Savings. Satisfaction
Guaranteed! Write: American Theatre Supply Co.,
Inc., 1504— 14th Ave. at E. Pike, Seattle 22, Wash.

REGISTER YOUR NAME FOR NEWEST S.O.S.
CATALOG, ready soon — Box Office Bowl Heaters,
$2.95; Voltage Step-up Transformers, $69.50; Mis-
print Tickets, dozen rolls, $2.28; RCA 868 replace-
ment Photocells, $1.95; Replacement parts for Simplex
40% off; Simplex BB Movements $61.20; Splicers
$4.25; Pump extinguishers, $6.95; Carbon savers, 77c;
Jensen 12" PM speakers, $18.95; 1000 W. T-20
Mogpref. C-13D lamps, $3.95; 1500 W. $5.95; Film
cabinets $3.95 section; Soundfilm amplifiers including
record player $124.75. S.O.S. Cinema Supply Corp.,
602 W. 52nd St., New York 19, N. Y.

LOW OVERHEAD MEANS LOW PRICES!
Beaded soundscreens 49c foot; Superlite 44c; 14" wire
reels $1.75; Bell-Howell 35mm splicers $3.95; Exciter
lamps 39c; 15 ampere rectifier tubes $5.25. STAR
CINEMA SUPPLY COMPANY. 459 West 46th
Street, New York 19, N. Y.

STUDIO AND PRODUCTION EQUIPMENT

OUR FEATURE PRODUCTIONS THIS MONTH
— 1/12 H.P., 110 V. Synchronous Motors, new,
$57.50; Neumade Automatic Film Renovators, 35mm
$159.50; Combination 16/35mm, $194.50; 2000 W.
Fresnel Spotlights with yoke, $57.50; New Cine
Special Blimps, $295.00; B. Maurer Variable Density
Recording Outfit, $2275.00; Used Auricon Recording
outfit, $495.00; Neumade 35mm Filmracks, 76" high,
$39.50; Belhowell Automatic 16/35 hot splicer, $795.00;
Wall Single System Recording & Studio Camera,

tions of his grandson to his first mate, only to find
satisfaction just before he dies when the boy shows his
mettle.

Take Me Out to the Ball Game (MGM) Technicolor.
Principals ; Frank Sinatra, Esther Williams, Gene
Kelly, Betty Garrett. Director, Busby Berkeley. A
musical comedy about a popular song and dance team
of 1906 who pack away their greasepaint in summer
to join a baseball team, and eventually cause their team
to win the pennant after various shenanigans.

Little Women (MGM) Technicolor. Principals: June
Allyson, Peter Lawford, Elizabeth Taylor, Margaret
O'Brien. Director, Mervyn LeRoy. Louisa M. Alcott's
famous story about a family during the Civil War in
New Hampshire.

The Lucky Stiff (United Artists) Principals: Brian
Donlevy, Claire, Trevor, Dorothy Lamour. Director,
Lewis Foster. An innocent woman is about to be
executed for a murder she didn't commit when the
real culprit is smoked out by a smart gag.

The Strange Mrs. Crane (Eagle Lion) Principals:
Marjorie Lord, Robert Shayne. Director, Sherman
Scott. A young girl is married to an elderly man, a
nominee for governor. He doesn't know his beautiful
wife and another man worked' a badger game at one
time in a midwest city. She murders the man and
gets another girl framed, but her conscience eventually
makes her confess.

Million Dollar Weekend (Eagle Lion) Principals:
Gene Raymond, Stephanie Paull, Francis Lederer.
Director, . Gene Raymond. A drama involving a wealthy
stockbroker, who takes a million dollars and goes to
Hawaii forever, only to become enmeshed in a black-
mail scheme wherein he saves a woman with whom he
falls in love.

magazines, lenses, amplifier, mike, power supply, etc.,
rebuilt, $3750.00; Western Electric Preview Magazines,
$395.00; Bodde Process Screens, $2.40 sq. ft.; 35mm
three-way Sound Moviola, rebuilt, $895.00. Send for
latest Catalog. S.O.S. Cinema Supply Corp., 602 W
52nd St., New York 19, New York.

THEATRES FOR SALE

THROUGHOUT MIDWEST, SOUTHWEST
LARGEST ASSORTMENT. Leak, 3422 Kinmore.
Dallas: 1109 Orchardlane, Des Moines, Iowa.

THEATRE GAMES

DIE CUT BINGO CARDS— $3.00 per 1,000. 1-75
1-100. Screen Dial $20.00. S. Klous, c/o Showmen'!
Trade Review, 1501 Broadway, New York 18, N. T

FOR YOUR BINGO GAMES. Controlled or un
controlled, die cut, play right, priced right. Samples o»
request. Premium Products, 354 W. 44th St., New
York 18, N. Y.

THEATRE SEATING

VOTED VERY FINEST CHAIRS FOR THE
PRICE — Here's quality too — 288 Andrews fully up-
holstered back, box spring cushion, good as is $4.95;
350 American panel back, box spring cushion, rebuilt,
$5.25. Plenty others — get Chair Bulletin 15, S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New York
19, N. Y.

USED EQUIPMENT

LOWER OVERHEAD MEANS LOWER PRICES!
Simplex rear shutter double bearing spiral gear me-
chanisms, rebuilt like new, $279.50; Powers $114.50;
RCA rotary stabilizer soundheads, rebuilt, $395.00
pair; DeVry XD projectors, rebuilt and complete,
pair, $745.00; Pair Strong 50 ampere lamphouses
and rectifiers, excellent, $425.00. STAR CINEMA
SUPPLY COMPANY, 459 West 46th Street, New
York 19, N. Y.

TAKE A TRIP TO S.O.S.— Save your expenses
and see New York — Dual Simplex Acme Arc Sound
Projector outfit, complete, $1495.00; Two unit Gold-
seal ticket machines, rebuilt, $139.50; Simplex Rear
Shutter Mechanisms, excellent, $195.00; other Simplexes
from $69.50; Dual DeVry ESF 2000' with amplifier,
speaker $595.00; Holmes $667.50; DeVry Theatre
Projection outfits with low intensity lamps, $1995.00;
with 1 KW arcs $2495.00; arclamps, rectifiers and
generators at a sacrifice. Tell us what you want.
S.O.S. Cinema Supply Corp.. 602 W. 52nd St.. New
York 19, N. V.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertions
for the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwise
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S TRADE REVIEW

A

Title Company

Abbott & Costello Meet Frankenstein. U-I
Accused, The Para-
Act of Violence MGM

Adventures of Casanova EL

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Adventures of Silverado Col.

Affairs of a Rogue Col.

Air Hostess Col.

Alaska Patrol - EC

Albuquerque Para.

Alias A Gentleman MGM

AU My Sons U-I

All's Well Ind.

Amboy Dukes, The U-I

An Act of Murder U-I

An Ideal Husband 20th-Fox

An Innocent Affair UA

An Old-Fashioned Girl EL

Angel in Exile Rep-

Angels' Alley Mono

Angry God, The - UA

Anna Karenina 20th- Fox

Apartment for Peggy 20th- Fox

Appointment With Murder FC

April Showers WB

Arch of Triumph UA

Are You With It? ..U-I

Arizona Ranger JrV

Arkansas Swing, The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger .EL

Atlantis. The Lost Continent U-A

B

Babe Ruth Story, The Allied

Bad Sister -U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th-Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th- Fox

Berlin Express R?T

Best Man Wins -Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Beyond Glory Para-

B. F.'s Daughter MGM

Big Cat, The ■

Bi| City MGM

Big Clock, The Para.

Big Fight, The Mono

Big Jack MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bill and Coo Rep-

Black Bart U-I

Black Eagle, Story of a Horse Col.

Blanche Fury EL

Blonde Ice • EC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret -Col.

Blood on the Moon RKO

Bodyguard RK9

Borrowed Trouble UA

Boston Blackie's Chinese Venture. . Col.

Boy With Green Hair, The RKO

Bribe, The MGM

Bride Goes Wild, The MGM

Broken Journey El-
Brothers, The ~U/i

Brothers in the Saddle RkO

Bungalow 13 20th-Fox

Bush Christmas U-I

c

Caged Fury Para.

Calendar, The .■ -EL

Call Northside 777 20th-Fox

Campus Honeymoon Rep.

Campus Sleuth .. Mono.

Canadian Pacific ^""P0."

Canon City EL

Casbah U-I

Caught „VM§M

Challenge. The 2M?:Vo*

Charlie Chan in Mexico Mono.

Checkered Coat. The 20th-Fo*

Chicken Every Sunday 20th£?n

Clay Pigeon K£U

Cleopatra Arms wt«

Code of Scotland Yard Ren-
Colorado Territory -WB

Connecticut Yankee, A Para.

Corridor of Mirrors : ■„

Counterfeiters. The 20th-FoT

Countess of Monte Cristo u-i

Coroner Creek Col.

Cover-Up UA

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Pboduction or
Block Number, (SP in this column indicate* Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Office
Slant: b. Asterisk following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, *C: Cinecolor, *M: Magnacolor,

*V: Trucolor, *V: Vitacolor. Audience Classification it
indicated by letters following titles: A — Adult; F— -Fam-
ily. Letters and combinations thereof in parenthesis in-
dicate type of story in accordance with following key:
(B) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wa) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS CURRENT Mins. Date Refer to

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 111... 9/6/48 b7/24/48

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/15/48 b5/l/48

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 b2/7/4S

7 Panhandle (W)F R. Cameron-C. Downs 84... 2/22/48 b2/14/48

6 Smart Woman (D) A B. Aherne-C. Bennett-B. Sullivan 93... 4/30/48 b3/13/48

COMING

Last of the Badmen B. Sullivan-M. Reynolds-B. Crawford 11/15 a8/21/48

Stampede Rod Cameron-Gale Storm.

Strike It Rich R. Cameron-B. Granville-D. Castle.

When a Man's a Man G. Madison-R. Calhoun-G. Storm...

.a9/25/48

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling.

Deadline Sunset Carson-Pat Starling..

Fighting Mustang Sunset Carson -Pat Starling..

Look-Out Sister Louis Jordan

Six-Shooter Sunset Carson-Pat Starling..

Sunset Carson Rides Again Sunset Carson -Pat Starling..

Sunset Carson Strikes Back Sunset Garson-Pat Starling.

64... 4/15/48
62. . .3/1/48
67. . .9/15/48

COLUMBIA

CURRENT

Adventures in Silverado (W)F W. Bishop-G. Henry-E. Buchanan 73.

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart 63.

Best Man Wins (C)F E. Buchanan- A. Lee-R. Shayne 73.

Black Arrow, The (D)F L. Hayward-J. Blair-G. Maeready 76.

Black Eagle, Story of a Horse W. Bishop- V. Patton-G. Jones 76.

Blondie's Reward (C)F Singleton-Lake-Simms-Kent 68.

Coroner Creek *C (D) A R. Scott-M. Chapman-G. Maeready 90.

Fuller Brush Man, The (C)F i Red Skelton-Janet Blair 93.

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker 66.

Lady from Shanghai, The (My) A Rita Hayworth-Orson Welles 87.

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randell 98.

Lulu Belle (D) D. Lamour-G. Montgomery-A. Dekker. 87.

Mating of Millie, The (C)F G. Ford-E. Keyes-R. Randall 85.

My Dog Rusty (D)F T. Donaldson-J. Litel-J. Lloyd 64.

Port Said (D) A Gloria Henry- William Bishop 68.

Relentless *T (D)F R. Young-M. Chapman-W. Parker 93.

Return of the Whistler (My)F M. Duane-L. Aubet-R. Lane 61.

Sign of the Ram, The (D) A S. Peters-A. Knox-P. Thaxter 84.

Singin' Spurs Hoosier Hot Shots-Patricia White 62.

Song of Idaho (M-C)F Hoosier Hot Shots-Kirby Grant 67.

Strawberry Roan, The *C (W)F G. Autry-G. Henry-J. Holt 76.

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76.

To the Ends of the Earth (D) A D. Powell-S. Hasso-Maylia 109.

Trapped By Boston Blackie (M) C. Morris-J. Vincent-R. Lane 78.

Triple Threat (D)F Top Pro Football Players 70.

Untamed Breed, The *C S. Tufts-B. Britton-G. "G." Hayes

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91.

Woman from Tangiers, The ID) A A. Jergens-S. Dunne-M. Duane 66.

Wreck of the Hesperus (D)F Willard Parker-Edgar Buchanan 68.

. 3/25/48 b5/8/4»

..7/29/48

.5/6/48 b5/22/48

..Aug. '48 b7/3/48

..9/16/48 a7/3/48

..6/3/48 b8/21/48

..July '48 b6/5/48

..June '48 b3/8/48

..9/9/48 b8/14/48

..May '48 b4/17/48

. Oct. '48 ....b8/21/48

..Aug. '48 b6/12/48

..Apr. '48 ....b3/13/48

-.4/8/48 b6/12/48

..4/15/48 D5/15/4*

-.2/20/48 bl/17/48

..3/18/48 b4/3/48

. .Mar. '48 D2/7/48

..9/23/48

.3/30/48 b4/10/48

..Aug. '48 b4/24/48

■ 7/8/48 b7/10/48

..2/27/48 bl/24/48

• 5/13/48 b6/19/46

-.9/30/48 b9/18/48

. .Oct. '48 a6/5/48

..Sept. '48 b9/4/48

■ 2/12/48 b3/8/4»

-.2/5/48 B5/29/48

COMING

Affairs of a Rogue (D) A Jean-Pierre Aumont-Joan Hopkins 111 b5/8/48

Air Hostess G- Henry-W. Wright-R. Ford

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/47

Blondie's Big Deal p- Singleton-A. Lake-L. Simms

Blondie Hits the Jackpot '. Penny Singleton- Arthur Lake

Blondie's Night Out (C) p- Singleton-A. Lake-L. Simms al/10/48

Blondie's Secret Singleton-Lake-Kent-Simms a7/3/48

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/48

Crime Doctor's Diary Warner Baxter-Lois Maxwell

Dark Past The William Holden-Lee J. Cobb a7/lfl/48

Gallant Blade *C (D) Larry Parks-Marguerite Chapman a2/21/48

Her Wonderful Lie Janis Carter-Marc Piatt

I Surrender Dear (M)F Gloria Jean-David Street 67... 10/7/48 b9/4/48

Jungle Jim Johnny Weissmuller- Virginia Grey a9/18/48

Knock On Any Door '. H- Bogart-J. Derek-S. Perry a9/18/48

Ladies of the Chorus A- Jergens-R. Brooks-M. Monroe a7/3/46

Law of the Barbary Coast R- Shayne-A. Jergens-S. Dunne

Leather Gloves c- Mitchell-J. Nigh-B. Edwards a6/12/48

Loaded Pistols Gene Autry-Barbara Britton a7/3/48

Lone Wolf and His Lady, The Ron Randell-June Vincent ...a9/ll/48

Lost One, The (O)A NellV Corradi-Gino Mattera 84 D4/3/48

Lost Tribe, The J- Weissmuller-E. Verdugo-M. Dell

Lovers, The Cornel Wilde-Patricia Knight a9/25/48

Make-Believe Ballroom Randell-Warwick-Welles-Courtland

Man from Colorado, The »T (D) Glenn Ford-Ellen Drew-Wm. Holden a5/24/47

Manhattan Angel G. Jean-R. Ford-A. Tyrrell a6/12/4S

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/48

Racing Luck Stanley Clements-Gloria Henry a7/17/48

Return of October, The *T (C) Glenn Ford-Terry Moore

Riders of the Whistling Pines *C Gene Autry- Jimmy Lloyd a7/31/48

Rough Sketch Jennifer Jones- John Garfield

Rusty Leads the Way (D)f! T. Donaldson-S. Moffett-J. Litel 58. .. 10/21/48 ....07/31/48

Rusty Saves a Life T- Donaldson-G. Henry-S. Dunne a7. 10/48

Slightly French Lamour-Carter-Parker-Ameche a5/8/48

Smoky Mountain Melody Roy Acufr-Smoky Mountain Boys

Sone of India Sabu-T. Bev-G. Russell a7/3V48

Undercover Man G. Ford-N. Foch a7/31/48

Walking Hills. The R. Scott-E. Raines-W. Bishop a7/3/4a

Westerns

Blazing Across the Pecos Charles Starrett-Smiley Burnette 55... 7/1/48 .

Challenge of the Range Charles Starrett-Smiley Burnette

Desert Vigilantes Charles Starrett-Smiley Burnette

El Dorado Pass Charles Starrett-Smiley Burnette 10/14/48

Laramie Charles Starrett-Smiley Burnette

r"hantom Valley Charles Starrett-Smiley Burnette 52... 2/ 19/48

Quick On The Trigger Charles Starrett-Smiley Burnette.

Trail to Laredo C. Starrett-S. Burnette-J. Bannon 54..

West of Sonora Charles Starrett-Smiley Burnette 55 . .

Whirlwind Raiders Charles Starrett-Smiley Burnette 54..

fcAGLE LION current

812 Adventures of Casanova (D)F DeCurdova-Bremer-Bey-Sutton 83..

821 Assigned to Danger (My) G. Ray^nd-N^Nash-R^ Bice

.8/12/48
.3/25/48
.5/13/48

Broken Journey (D) A P. Calv^ert-M Grahame-F. L Sullivan. . 89

d26 Canon City (Doc) A ....6. Brady-J. Corey-W. Bissell 62..

824 Close-Up Alan Baxter- Virginia Gilmore 76..

c)20 Cobra Strikes,' The ' (My)F S. Ryan-R. Fraser-L. Brooks til..

817 Enchanted Valley, The *C (D)F A. Curtis-A. Gwynne-C. Grapewm 77..

904 Hftllow Triumph (D) A Paul Henreid-Joan Bennett.... 83..

831 Lady at Midnight (My)F R- Denning-F. Rafferty-J. Searle 59..

dl5 Man from Texas (D)F ■>■ ciais-j. tfUiji.9,on-L. Ban 11.,

825 Mickey *C (C)F L- Butler-B. Goodwin-I. Hervey 87..

819 Noose Hangs High (C)F Abbott-Costello-Downs-Calleia 77..

830 Northwest Stampede »C (C)F J. Leslie-J. Craig-J. Oakie 79..

818 October Man, The (D) A J. Mills-J. Greenwood-E. Chapman 85..

813 Open Secret (D) A J- Ireland-J. Randolph-R. Bohnen 70.

822 Raw Deal (D) A L»- u jtveete-C. i'revor-M. Hum 19.

816 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn 102.

829 Shed No Tears (D) A W. ijord-j. Vincent-R. Scott 70..

827 Spiritualist, The (D) A T. Bey-L. Bari-C. O'Donnell 78..

823 Sword of the Avenger (D) A R. Del Gado-Sigrid Gurie 72..

814 Take My Life (D)F Greta Gynt-Hugh Williams ttu..

.2/7/48 D2/28/48

.5/19/48 a4/17/48

.9/12/48 D4/24/48

.6/30/48 b6/26/48

.6/9/48

..4/24/48 D5/22/48

..3/27/48 b4/3/48

.8/30/48 D8/14/48

..8/8/48 b7/3.1/48

. .3/6/48 04/3/ 4a

..6/23/48 b6/19/48

..4/17/48 b4/10/48

.7/28/48 b7/3/48

..3/20/48 b9/6/47

..5/5/48 D7/17/48

. .5/26/48 b5/22/4o

..4/3/48 b4/3/48

.7/2/48 b7/24/48

.7/7/48 b8/7/48

.6/2/48 D5/15/48

..4/28/48 uo/17/4'i

73 b7/31/48

COMING

905 Adventures of Gallant Bess *C (D)F C. ' Mnchell-A. Long-F. Knight

An Old-Fashioned Girl G. Jean-J. Lydon-F. Rafferty

906 Behind Locked Doors (D) A L. Bremer-R. Carlson-D. Fowley 61 D9/11/48

Big Cat, The *T.. L. McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D) A V. Hobson-S. Granger 95 D3/20/48

Calendar, The (C)A Greta Gynt-John McCallum 79 b6/5/48

Esther Waters (D) A Kachleen Ryan-Dirk Bogarde 108 blO/2/48

He Walked by Night Scott Brady -Richard Basehart a7/10/48

903 In This Corner (D)F S. Brady-A. Shaw-J. Millican 6iy2 b9/4/48

a Always Kams on Sundays G. Withers-J. Warner a-s bll/29/4i

Let's Live a Little Hedy Lamarr-Robert Cummings a6/5/48

-vidii Wanted uuuei snaw-Robert Lowerj

Million Dollar Weekend G. Raymond-O. Massen-F. Lederer

Mr. Perrin and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt 92 D8/28/48

902 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136 b9/18/48

828 Oliver Twist (D)F R. Newton-A. Guinness-K. Walsh 116 b7/3/48

Parole Turhan Bey-Michael O'Shea a8/21/48

Philo Vance's Peril .- >. »v nynt-L. utuscoti. Atuca bl/25/4'<

Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer 134 b7/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz

Reign of Terror R. Cummings-A. Dahl-R. Basehart

Ride, Ryder, Ride im Bannon-Peggy Stewart

Saraband for Dead Lovers *T ( D) A S. Granger-F. Rosay-J. Greenwood 94 blO/2/48

Strange Mrs. Crane, The M. Lord-P. Watkin-J. McGuire

Tulsa *T S. Hayward-R. Preston-P. Armendariz al0/2/48

Western*

Gun Fightei jsn LaKue-Fuzzy St. John-Mary Scott

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54.

857 Prairie Outlaws E Dean-R. Ates-J. Holt 57.

858 Tioga Kid, The (W)F a,. Dean-R. Ates-J. Holt 54.

854 Tornado Range (W-S)F Eddie Dean-Roscoe Ates-J. Holt 56.

•55 Westward Trail, The (W)F E. Dean-R. Ates-P. Planchard 56.

FILM CLASSICS CURRENT

Alaska Patrol ?d;hard Travis-Helen Westcott

Appointment With Murder ^uhn Calvert-Catherine Craig

ilJirt Mie brooks-Robert Paige

Daughter of Ramona *C P. Reed-M. Vickers-D. Woods

□evil's Cargo (M) A j. Caivert-R. Hudson-R. Karns

File 649, State Dept. *C ^undigan-Bruce-Loo-Ahn

Inner Sancum (U/A Mary Beth Hughes-Charles Russell 62.

Miraculous Jouiney *C (D)F tt. Calhoun-A. Long-V. Grey 76.

vloney Madness ». oeaumont-F. Rafterty-H. Warde 73.

Sofia *C Gene Raymond-Sigrid Gurie 82.

trie A/gyle Secrets (My)F A. Gargan-M. Lord-R. Byrd 63.

Unknown Island *C ..V. Grey-B. MacLane-P. Reed

Will It Happen Again? (Doc)A Auolph Hitler-Eva Braun 62.

.4/10/48
.5/12/48
.6/17/48
.2/21/48
.3/13/48

.a!2, 18-47
. .b3/27/48

.b3/20/48
. .2/21/48
.b3/13/48

73.

61.

.May '48
.Apr. '48

.a8/28/48
.b5/22/48

.b3/20/4b

Oct. '48 .
. Sept. '48
.Apr. 48
. Sept. '48

Mav '4h
.10/15/48
.May '48

.blO/2/48
.b8/14/48
. .b4/3/4n
.b8/28/48
.b4/24/48

.b5/22/48

METRO-GOLDWYN- MAYER current

818 Alias a Gentleman (C-D)A W. Beery-T. Drake-D. Patrick

820 B. F.'s Daughter (D) A d. btanwycK-Heiiin-C. Coburn luo

827 Big City (D)M M. O'Brien-R. Preston-D. Thomas 103.

819 Bride Goes Wild, The (C)F j. johnson-J. Allyson-B. Jenkins 97

62i) Easter Parade *T(M)F j. Garland-F. Astaire-P. Lawford.. . 103

831 Date With Judy, A *T (C)F W. Beery-J.Powell-E.Taylor U3

815 High Wall (D) A R. Taylor-A. Totter-H. Marshall 99.

826 Homecoming (D) A Gaole-Turner-Baxter-Hodiak ... 113

903 Julia Misbehaves (C)F G. Garson-W. Pidgeon-P. Lawford 99

901 Luxury Liner *T (M)F G. Brent-F. Gifford-J. Powell 99.

828 On An Island With You *T (M)F ;. Williams-P. Lawford 107

825 Pirate, The *T (M) A , . Garland-G. Kelly-W. Slezak 102.

830 Search, The (D)F Montgomery Clift-Aline MacMahon 105.

905 Secret Land, The (Doc)F U. S. Navy 70

902 Southern Yankee, A (C)F r. Skelton-B. ' Dorilevy -A. Dahl! . . . . . ' 90.

824 State of the Union a. Tracy-K. Hepburn-V. Johnson. ..... 124.

821 Summer Holiday *T (OA Rooney-De Haven-Huston-Morgan .... 92.

816 Tenth Avenue Angel (D)F vi. O'Brien-A. Lansbury-G. Murphy. 74

817 Three Daring Dauehters »T (M)F J. MacDonald-J. Iturbi-J. Powell. . .115

76... Mar. '48
.Apr. tu
.June '48
.Mar. '48
.July '48
.July '48
.Feb. '48
.May '48
.Oct. '48 .
.Sept. *48
.June '48
.June '48
.Aug. '48
.Oct. '48 .
.Sept. '48
.Apr. '48
.5/20/48 .
.Feb. '48
. Mar. '48

...D2/7/48

. . D2/21/48
. .b3/27/48
. .b2/28/4b
. .b5/29/43
. .b6/19/48
. bl2/20/4.
. .b4/10/48
. .b8/14/48
. .b8/21/48
. . .b5/l/48
, . . b4/3/4b
. .b3/27/48
. . b8/28/48
. . . b8/7/48
. .b3/27/48
. .b3/13/48
. .bl/17/48
. .D2/14/48

SHOWMEN'S TRADE REVItw

Title Company

Creeper, The 20th- Pn»

Crime Doctor's Diary Col.

i_nss-Cross U-I

Crv of the Citv 20th-Foz

D

Dangerous Years 20th-Faa

Daredevils of the Clouds Rep.

Dark Past Cot

Daughter of Darkness Para.

Daughter of the Jungle Rep.

Daughter of Ramona FC

Dace With Judy, A MGM

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer UI

Decision of Christopher Blake WB

Deep Waters 20th-Fo»

Design for Death RKG

Devil's Cargo PC

Disaster Para.

Docks of New Orleans Mono!

Double Life, A UI

Down to the Sea in Ships. .... . 20th-Fo»

Dream Girl Para

Drums Along the Amazon .Rep

Dude Goes West, The Allied

Duel in the Sun Selznick

Dulcimer Street U-l

Dynamite Para

E

Easter Parade MGM

El Paso Para.

Embraceable You WB

Emperor Waltz, The Para

Enchanted Valley EL

Enchantment RKO

End of the River 01

Escape 20th- Foi

Esther Waters EL

Every Girl Should Be Married. .. .RKo
Eyes of Texas Rep

F

Fallen Idol, The 20th-Fox

False Paradise UA

Fame Is the Spur U-I

Family Honeymoon U-l

Fan, The 20th- Foa

Far Frontier Rep.

Feudin', Fussin' and A-Fightin' U-l

Fighter Squadron WB

Fighting Back .20th-Foi

Fighting Father Dunne RKO

Fighting Mad Mono

File 649, State Dept FC

Flamingo Road WB

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para.

For the Love of Mary U-l

Force of Evil MGM

Forever Amber 20th-Fo*

Fort Apache RKO

Fountainhead, The WB

Four Faces West UA

French Leave Mono

Fuller Brush Man Col

Fury at Furnace Creek 20th-Fo>

G

Gallant Blade Col

Gallant Hombre UA

Gallant Legion, The Rep.

Gay Amigo UA

Gay Intruders 20th-Foi

Gentleman From Nowhere Col

Gentleman's Agreement 20th- Fo«

Girl From Jones Beach..' WB

Girl From Manhattan, The UA

Give My Regards to Broadway . 20th-Foa

Golden Eye, The Mono

Good News MGM

Good Sam RKO

Goor1 Time Girl U-l

Grand Canyon Trail Rep.

Great GatsDy, Tne

Great Sinner, The MGM

ureen Grass of Wyoming zutn-huj

Green Promise Ind

Guns of Hate RKO

H

Half-Past Midnight 20th-Poj

Hamlet U-l

Happy Times WE

Harpoon SGP

Hatter's Castle Para

Hazard Para

He Walked by Night EL

Heart of Virginia Rtt

Heiress, The Para

Henry the Fifth UA

Her Wonderful Lie Col

Here Comes Trouble UA

High Fury UA

High Tension Mono

High Wall MGM

Hills of Home MGM

Holiday Camp U-l

Hollow Triumph El

Homecoming MGM

Homicide WB

Homicide for Three Rep

House Across the Street WB

Hungry Hill U-l

Hunted, The Allier

SHOWMEN'S TRADE REVIEW

Titlt Company
|

I Became a Criminal Wi

Idol of Paris Wis

£, Jane Doe Rep.

Impact UA

In This Corner EL

Incident Mono.

Indian Agent RKO

Indian Scout UA

Inner Sanctum FC

Inside Story. The Rep.

Interference RKO

I Remember Mama RKO

Iron Curtain 20th-Fox

Iron Dukes Mono.

[sn't It Romantic? Para.

I Surrender Dear Col.

(t Always Rains on Sunday EL

I Was a Male War Bride 20th-Fox

I Wouldn't Be in Your Shoes Mono.

J

Jiggs and Maggie in Court Mono.

Jinx Money Mono.

Joan of Arc RKO

Joe Palooka in Winner Take All. .Mono.

John Loves Mary WB

Johnny Belinda WB

Judge Steps Out, The RKO

Julia Misbehaves MGM

June Bride WB

Jungle Goddess SGP

Fungle Jim Col.

Jungle Patrol 20th-Fox

K

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door CoL

L

Ladies of the Chorus CoL

Lady at Midnight EL

Lady Surrenders, A UI

Laff-Time UA

Larceny U-I

Last of the Badmen Allied

Last of the WUd Horses SGP

Law of the Barbary Coast CoL

Le Silence est D'Or RKO

Leather Gloves Col.

Let's Live a Little EL

Letter From an Unknown Woman . . U-l

Letter to Three Wives 20th-Fox

Let's Live Again 20th-Fox

Life With Father WB

Lightnin' in the Forest Rep.

Little Women MGM

Loaded Pistols CoL

Lone Wolf St His Lady Col.

Long Denial, The RKO

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Love Happy UA

Lovers, The Col.

Loves of Carmen Col.

Luck of the Irish, The 20th-Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Macbeth Rep.

Madonna of the Desert Rep.

Mad Wednesday UA

Magic Bow U-I

Make-Believe Ballroom Col.

Man About the House 20th-Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The Col.

Man From Texas EL

Manhattan Angel Col.

Man on the Eiffel Tower. . .Independent

Man Wanted EL

Mark of the Lash SGP

Mask for Lucretia, A Para.

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-l

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th-Fox

Miracle of the Bells RKO

Miracle in Harlem SG

Miraculous Journey FC

Miss Mink of 1949 20th-Fox

Missourians, The Rep.

Miss Tatlock's Millions Para.

Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Reckless Para.

Mr. Soft Touch Col.

Money Madness FC

Montana WB

Moonrise Rep

Mother Is a Freshman 20th-Fox

Mourning Becomes Electra RKO

VTozart Story, The SGP

Mu"ir Man Mono.

VTv Brother Jonathan Mono.

COMING

Act of Violence V. Heflin-R. Ryan-J. Leigh a8/14/48

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant alO/2/48

Big Jack vVallace Beery-Mar jorie Main

Bribe, The d. Taylor-A. Gardner-C. Laughton a8/14/48

Caught J. Mason -B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-Johnson-Donlevy aB/14/48

Force of Evil John Garfield-Thomas Gomez Jan. '49

Great Sinner j. Peck-A. Gardner-W. Huston

Hills of Home *T Lassie-E. Gwenn-J. Leigh 97... Dec. '48 ...all/15/47

Kissing Bandit, The *T i jinatra-K. Grayson Dec. '48 a8/23/47

Little Women *T Allyson-O'Brien-Taylor-Lawford

904 No Minor Vices D. Andrews-L. Palmer-L. Jourdan 96... Nov. '48 a7/31/48

Piccadilly Incident (D) A » Neagle-Michael Wilding... .. 88 b8/31/47

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall

Sun in the Morning *T j. MacDonald-C. Jarman, Jr. -Lassie a8/14/4J

Take Me Out to the Ball Game *T F. Sinatra-E. Williams-G. Kelly

Three Godfathers J. Wayne-P. Armendariz-H. Carey, Jr Jan. '49 a8/14/48

Three Musketeers *T Turner-Kelly-Heflin-Allyson 125. . .Nov. '48 a5/22/48

Words and Music *T ■ J. Garland-M. Rooney-G. Kelly Jan. '49 a8/14/48

MONOGRAM

CURRENT

4708 Angels' Alley (D)F L. Gorcey-H. Hall-B. Benedict 67.

4713 Campus Sleuth (My)F F. Stewart-J. Preisser-B. Sherwood 57.

4712 Docks of New Orleans (My)F Roland Winters- Victor Sen Young 64.

4709 Fighting Mad (D)F L. Errol-J. Kirkwood-E. Knox 75.

4714 French Leave (C-D)F Jackie Cooper-Jackie Coogan 64.

4720 Golden Eye, The R. Winters-M. Moreland 69.

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox 70.

4717 Jinx Money (My)F Gorcey-Hall-Caldwell-McKay 68.

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64.

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts 79.

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey 66.

My Brother Jonathan (D)A M. Denison-D. Gray 105.

4707 Perilous Waters (DJA u. Casiie-A. Long 64.

4705 Rocky (D)F Roddy McDowall-"Rags"-E. Barrier 76.

4710 Rose of the Rio Grande Movita-John Carroll 60.

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best 65.

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler 82.

4715 Stage Struck (D)A Audrey Long-Kane Richmond 71.

.3/21/48 bl/31/M

.4/18/48 b6/5/48

.4/4/48 b5/15/«

.2/7/48 b2/21/M

.4/25/48 b5/8/48

.8/29/48 a8/7/«

.5/23/48 b5/8/48

.6/27/48 b5/22/48

.9/19/48 b8/28/48

.8/8/48 b6/19/48

.9/5/48 b7/24/48

.Oct. '48 b3/13/48

.2/14/48 ....al2/13/47

.3/7/48 b5/8/48

.3/14/48

.7/11/48 D9/25/48

.7/25/48 b6/ 12/48

.6/13/48 b5/15/48

COMING

Big Fight, The J. Kirkwood-L. Errol-D. Bruce

Charlie Chan in Mexico R. Winters-M. Moreland-K. Luke

4803 Incident W. Douglas- J. Frazee-J. Compton 10/31/48 a9/18/48

Iron Dukes L. Gorcey-H. Hall-G. Dell a8/21/48

Jiggs and Maggie in Court Joe Yule-Renie Riano

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy. . 80... 12/1/48 b9/ll/48

Rainmaker, The R. Walburn-W. Catlett-W. Tracy

4726 Smugglers' Cove L. Gorcey-H. Hall-G. Dell 66. .. 10/10/48 a6/5/48

Temptation Harbour (D)A Kobert Newton-Simone Simon 110... Nov. '48 b3/29/48

Trouble Makers Gorcey-Hall-Dell-Parrish a7/10/48

Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54... 7/18/48

4762 Cowboy Cavalier i. Wakely-C. Taylor 7/4/4o

4755 Crossed Trails lonnny Mack Brown-Raymond Hatton. 53... 4/ 11 48

4753 Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57... 8/15/48

4756 Frontier Agent Tohnny Mack Brown-Raymond Hatton. ob...o/lb/io

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

4758 Gunning for Justice M. -drown-R. Hatton-E. Finley 11/7/48

Headin' for Trouble Jimmy Wakely-Cannonball Taylor

Hidden Danger J. M. Brown-R. Hatton-M. Terhune

4761 Oklahoma Blues 1. Wakely-C. Taylor-V. Belmont 56... 3/28/48

4764 Outlaw Brand J. Wakely-C. Taylor 10/24/48

4765 Partners in the Sunset J. Wakely-Cannonball Taylor oa...o/D/48

4766 Range Renegades J. Wakely-C. Taylor-C. Larson 54... 6/6/48

4767 Rangers Ride Wakely-Taylor-Belmont 9/26/48

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55... 10/3/48

4763 Silver Trails Wakely-Taylor-Larson 53... 8/22/48

4752 Triggerman Johnny Mack Brown -Raymond Hatton. 56. . .6/20/48

PARAMOUNT

CURRENT

4709 Albuquerque *C (WD)F R Scott-B. Britton-G. Hayes 89..

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready 82..

4713 Big Clock, The (M-D)A R. MiUand-C. Laughton-M. O'Sullivan.. 95.

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61.

4711 Caged Fury (D)F Richard Denning-Sheila Ryan 61..

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85.

4720 Emperor Waltz, The *T (C)F Bing Crosby-Joan Fontaine 103..

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich-J. Lund 116..

4718 Hatter's Castle (D) A R. Newton-J. Mason-D. Kerr 105.

4716 Hazard (OF P Goddard-M. Carey-F. Clark 100..

4712 Mr. Reckless (D)F W. Eythe-B. Britton-W. Catlett 66.

4710 Saigon (D) A A Ladd-V. Lake-D. Dick 94..

4714 Sainted Sisters, The (C-D)A V Lake-J. Caulfield-B. Fitzgerald 89.

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71.

4723 So Evil My Love (D) A R. Milland-A. Todd-G. Fitzgerald 109.

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90..

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57.

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146..

4719 Waterfront at Midnight (D) A W. Gargan-M. B. Hughes-R. Travis 63..

COMING

Accused, The L. Young-R. Cummings-W. Corey a6/19/48

Connecticut Yankee. A »T (MC) B. Crosby-R. Fleming al/31/48

Daughter of D»"kness (D)A *nne Crawford -Maxwell Reed 91 b2/28/48

4806 Disaster R- Denning-T. Marshall-D. O'Flynn 60... 12/3/48 a6/19/48

Dynamite William Gargan-Leslie Brooks a6/12/48

El Paso *C Payne-Russell-Hayes-Hayden

Great Gatsby, The A. Ladd-B. Field-B. Sullivan a6/12/4»

Heiress, The De Havilland-Richardson-Hopkins-Clift a8/21/48

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87... 10/8/48 b8/21/48

Mask for Lucretia, A P. Goddard-J. Lund-M. Carey a9/25/4&

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald. ..... 101. . .11/19/48 b9/ll/48

My Own True Love (D) Phyllis Calvert-M. Douglas a8/16/4t

4803 Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund 81 ... 10/22/48 b7/17/48

Now and Forever C. Rains-M. Carey-W. Hendrix a5/15/4l

One Woman A. Ladd-D. Reed-J. Havoc ...a9/25/48

4807 Paleface, The *T Bob Hope-Jane Russell 83... 11/2/48 a3/6/48

Samson and Delilah *T H. Lamarr-V. Mature-G. Sanders

4804 Sealed Verdict (D) A R. Milland-F. Marly-B. Crawford 83... 11/5/48 b9/ll/48

Sorrowful Jones dob Hnite-LucUle Ball a7/10/4&

.2/20/48 bl/24/4»

.9/3/48 b6/19/48

..4/9/48 b2/21/4*

.7/30/48

.3/5/48 b2/14/48

..7/23/48 b5/8/4*

..7/2/48 b5/8/48

.8/20/48 b6/19/48

.6/18/48 b4/17/4*

.5/28/48 b3/20/48

. .3/26/48 b2/28/48

.3/12/48 b2/7/48

.4/30/48 b3/13/48

..6/11/48 b4/17/48

.8/6/48 b3/13/48

..9/24/48 b7/31/48

..5/14/48 b3/13/48

..4/2/48 b9/27/47

.6/25/48 b5/8/48

Special Agent W. Eythe-L. EMott-C. Mathews aft/26/48

Strange Temptation R. Milland-T. MitcheU-A. Totter aT/M/48

Streets of Laredo *T : M. Carey-W. Holden-W. Bendix a9^??^!5

Whispering Smith *T A. Ladd-R. Preston-B. Marshall a6/14/47

RKO RADIO

CURRENT

814 Arizona Ranger, The (D)F T. Holt-J. Holt-N. Leslie

951 Best Years of Our Lives F. March -M. Loy-D. Andrews.

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas ...

907 Design for Death (Doc)F Japanese Cast

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman.

. 63.
.172.
. 86.
. 48.
. 93.

Trade
Shown

.May '48 D4/3/48

.Dec. '47 ...bll/23/46

..June '48 b4/10/48

.Sept. '48 D2/7/48

June '48
.Mar. '48
.Sept. '48
.June '48
.Mar. '48

,.b5/15/48
.b3/13/48
, .b7/31/48
. .D5/22/48
, .b3/13/48

..7/8/48 b5/22/48

..Mar. '48 D3/6/48

..9/3/48

..Sept. '48 b2/14/48

..July '48 b6/26/48

..July '48 b5/15/48

..May '48 b4/3/48

..Aug. '48 b7/24/48

870 Fort Apache (D) A J. Wayne-H. Fonda-S. Temple 127.

962 Good Sam (C)F Gary Cooper-Ann Sheridan 114.

819 Guns of Hate (W)F Tim Holt-Nan Leslie 61.

868 I Remember Mama (C-D)F I. Dunne-B. Bel Geddes-O. Homolka. . .134.

991 Melody Time *T (M)F R. Rogers-D. Day-Andrews Sisters 75.

869 Miracle of the Bells (D) F. MacMurray-ValU-F. Sinatra 120.

904 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120.

903 Pearl, The (D) A P. Armendariz-M. E. Marques 78.

821 Race Street (D) A G. Raft-W. Bendix-M. MaxweU 79.

817 Return of the Badmen (W)A Randolph Scott- Anne Jeffreys 90.

813 Tarzan and the Mermaids (D)F Weissmuller- Joyce-Christian 67.

Ml Velvet Touch, The (D)A Russell-Genn-Trevor-Greenstreet 97.

COMING

Baltimore Escapade R. Young-S. Temple- J. Agar a8/21/48

Blood on the Moon Mitchum-Bel Geddes-Preston-Brennan a6/12/48

905 Bodyguard (My) A L. Tierney-P. Lane-F-. Reed 62 D9/4/48

Boy With Green Hair *T O'Brien-Ryan-Hale-Stockwell a6/12/48

Brothers in the Saddle T. Holt-R. Martin-R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

Enchantment David Niven-Teresa Wright Nov. '48 a7/3/48

Every Girl Should Be Married g. Grant-F. Tone-D. Lynn a9/ll/48

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin-Martha Hyer

Indian Agent T. Holt-R. Martin-N. Leslie a7/5/47

Interference Mature-Ball-Scott-Tufts a9/ll/48

Joan of Arc *T (D) I. Bergman-J. Ferrer-J. Emery al/3/48

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias a7/5/47

•W4 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien 89 bl0/25/47

Long Denial, The M. O'Hara-M. Douglas-B. Williams a6/5/48

Mr. Joseph Young of Africa Johnson- Armstrong-Toomey-Moore

822 Mystery in Mexico (My)F W. Lundigan-J. White-R. Cortez 65 b6/26/48

901 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mitchum 92... Nov. '48 b8/7/48

Roughshod (D) R. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt-Richard Martin

Set-Up, The Robert Ryan

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113. . .Oct. '48 b8/28/48

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92... Nov. '48 b9/4/48

Tarzan's Fountain of Youth ,L. Barker-B. Joyce-E. Ankers a8/21/48

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95. . .Nov. '48 b6/26/48

902 Variety Time (Vaudeville)F Kennedy-Errol-Carle 59 b8/7/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window, The B. Hale-B. Driscoll-A. Kennedy a5/15/48

REPUBLIC

CURRENT

719 Angel in Exile Carroll-Mara-Gomez-Bedoya 90..

728 Bill and Coo *U (N)F George Burton's Birds 61..

703 Campus Honeymoon (MC)F Wilde Twins-R. Crane-A. Mara 61..

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow 60.

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke 60..

732 Eyes of Texas *U (W)F R. Rogers-Trigger-L. Roberts 70..

715 Gallant Legion, The (W)F W. Elliott-J. Schildkraut-A. Booth 88..

707 Heart of Virginia (D)F Janet Martin-Robert Lowery 60.

710 1, Jane Doe (D)F R. Hussey-J. Carroll-V. Ralston 85.

705 Inside Story, The (C-D)F M. Hunt-W. Lundigan-C. Winninger... 87.

709 King of the Gamblers (DA Janet Martin-William Wright 60.

706 Lightin' in the Forest (D)F L. Roberts-D. Barry-W. Douglas 58.

704 Madonna of the Desert (D)F L. Roberts-D. Castle-D. Barry 6o!

714 Moonrise (D)A D. Clark-G. Russell-E. Barrymore 90.

733 Nighttime in Nevada *U R. Rogers- A. Mara- A. Devine 67.

708 Old Los Angeles (W) W. Elliott-J. CarroU-C. McLeod 88.

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61.

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60.

718 Sons of Adventure Russel Hayden-Lynne Roberts !..!60.

712 Train to Alcatraz (D) A D. Barry-J. Martin-W. Phipps 60.

731 Under California Stars *U (W)F R. Rogers- J. Frazee-A. Devine 70

COMING

Daughter of the Jungle L. Hall-J. Cardwell-S. Leonard

Drums Along the Amazon Brent-Ralston-Aherne-Bennett ........

Far Frontier, The *U R. Rogers-Trigger-G. Davis

734 Grand Canyon Trail *U R. Rogers- A. Devine-J. Frazee

Homicide for Three W. Douglas-A. Young-F. Withers"..!!....

Macbeth (D) O. Welles-J. Nolan-R. McDowell.."!!!! ....

Missourians, The *T W. Elliott-A. Booth-A. Devine

Plunderers, The *U R. Cameron-I. Massey !..!!.!!.

Red Pony, The *T (D) M. Loy-R. Mitchum-L. Calhern.. . . . .. .

Rose of the Yukon S. Brodie-M. Dell-W. Wright

Wake of the Red Witch Wayne-Russell-Young-Mara

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack 60

654 California Firebrand *U (W)F Monte Hale-Adrian Booth...!!!!!!!!! 63

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons 60

758 Denver Kid, The A. Lane-E. Waller 60.

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller .!.!.!.!. 6o!

756 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller!!!!!! 60.

Renegades of Sonora A. Lane-E. Waller-R. Barcroft .!!!.!....

741 Son of God's Country (W)F Monte Hale-Pamela Blake ."..! 6<)!

Sundown in Santa Fe A. Lane-E. Waller

656 Timber Trail *U (W)F M. Hale-L. Roberts- J. Burke ..! '. 67*

652 Under Colorado Skies *U Monte Hale- Adrian Booth 65

Rel.
Date

.9/3/48 ..
.3/28/48 .
.2/1/48 ..
. 10/24/48
.8/10/48 .
.7/15/48 .
7/25/48 ..
.4/25/48 .
.5/25/48 .
.3/14/48 .
.5/10/48 .
.3/25/48
.2/23/48 .
.10/1/48
.8/29/48
.4/25/48
.9/11/48 .
.5/31/48
.8/28/48
.6/28/48
..5/1/48 .

. .a7/17/48
.bl2/27/47
..bl/31/48
...b9/4/48
. .b7/31/48
. .b7/24/48
..b5/29/48
. ..b5/8/48
..b5/ 15/48
. .b3/27/48
. . .b6/5/48
..b4/24/18
..b3/13/48
. .09/11/48
. .a7/10/48
..al/17/48
...b9/4/48
. . .06/5/48

.b7/17/48
.b5/15/48

.11/1/48
. 10/15/48

.a8/28/48
. a9/25/48

.a7/17/48
.a8/23/48

. .a7/24/48
.al0/25/47
. .a9/25/48
. .a9/25/48

.4/15/48

.4/1/48 .

.5/13/48

.10/1/48

.9/15/48

.7/25/48

. .b5/8/48
. .b5/8/48
.b5/29/48

.b9/ll/48

.9/15/48 b9/25/48

.6/15/48
.12/15/47

. .b7/10/48
.M2/27/47

SCREEN GUILD PRODUCTIONS

Dead Man's Gold L. LaRue-F. St. John-P. Stewart 60... 9/10/48

Frontier Revenge Lash LaRue-Fuzzy St. John..

4804 Harpoon J. Bromfield-A. Louis 81. 9/24/48

4802 Jungle Goddess G. Reeves-W. McKay-Armida 61... 8/13/48 a7/31/48

Last of the Wild Horses J. Ellison-J. Frazee-M. B.Hughes 82... 10/15

_ „ J*frk,of4 th^ Lasn'-- ;-; T" LaRue-A. St. John-P. Stewart 10/29/48

X-3 Miracle in Harlem (D)A ...S. Guyse-S. Fetchit-H. Offley 70 ..10/29/48 b8/21/48

SHOWMEN'S TRADE REVIEW

Title

Company

My Dear Secretary UA

My Dream Is Yours WB

My Own True Love Para.

Mystery in Mexico RKO

Hy Giri Tisa WB

N

Naked City U-l

Nicholas Nickelby U-l

Night Beat WB

Night Has a Thousand Eyes Para

Night Unto Night WB

Night Wind 20th-Foi

Nighttime in Nevada Rep.

No Minor Vices MGM

Noose Hangs High EL

Northwest Stampede EL

Now and Forever Para

0

October, Man, The EL

O'Flynn, The U-l

Oh Say Can You Sing Univ

Old Los Angeles Rep

Oliver Twist EL

Olympic Cavalcade UA

Olympic Games of 1948. EL

On an Island With You MGM

On Our Merry Way UA

One Last Fling WB

One Night With You Ul

One Sunday Afternoon WB

One Touch of Venus U-l

Open Secret EL

One Woman Para

Out of the Storm Rep

Outpost in Morocco UA

P

Paleface Para

Panhandle Allied

Parole E-L

Pearl, The RKO

Perilous Waters Mono.

Philo Vance's Peril EL

Piccadilly Incident MGM

Pirate. The MGM

Pitfall UA

Plunderers, The Rep.

Port Said Col

Portrait of Jennie SRO

Prairie, The SG

Prejudice Ind.

Prince of Foxes 20th-Fox

R

Race Street RKO

Rachel and the Stranger RKO

Racing Luck Cot

Rainmaker, The Mono.

Raw Deal EL

Red Canyon U-I

Red Pony, The Rep.

Red River UA

Red Shoes, The EL

Red Stallion in the Rockies EL

Reign of Terror EL

Relentless Col.

Return of the Badmen RKO

Return of October Col.

Return of Wildfire SGP

Ride, Ryder, Ride EL

Riders of the Whistling Pines CoL

River Lady ~ . U-l

Road House 20th-Fo»

Rocky Mono.

Rogues' Regiment U-I

Romance on the High Seas WB

Rope WB

Rose of the Rio Grande Mono.

Rose of the Yukon Rep.

Rough Sketch , - CoL

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col.

Rusty Saves a Life CoL

Ruthless EL

s

Saigon Para.

Sainted Sisters Para.

Samson and Delilah Para.

Sand 20th-Fox

Saraband for Dead Lovers EL

Saxon Charm, The U-l

Scudda Hoo, Scudda Hay 20th-Fox

Sealed Verdict Para.

Search, The MGM

Secret Beyond the Door, The U-l

Secret Garden, The MGM

Secret Land, The MGM

Secret Service Investigator Rep.

Set-Up, The RKO

Shaggy Para.

Shanghai Chest, The Mono.

Shed No Tears EL

Shep Comes Home SGP

Silent Conflict UA

Silver River WB

Singin' Spurs CoL

Sinister Journey UA

Sitting Pretty 20th-Foji

Sixteen Fathoms Deep Mono.

Slightly French Col.

Smart Girls Don't Talk WB

Smart Woman Allied

Smuee'ers Cove Mono.

Snake Pit, The 20th-Fox

Snowbound U-I

So Evil My Love Para.

Sofia F<"

SHOWMEN'S TRADE REVIEW

Title Company

Somewhere in the City WB

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones Para.

S. O. S. Submarine SGP

So This Is New York UA

South of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stampede AA

State of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Strange Temptation Para.

Street With No Name 20th-Fox

Streets of Laredo Para.

Strike It Rich Allied

Summer Holiday MGM

Sword of the Avenger EL

T

Take Me Out to the Ball Game. . .MGM

Take My Life EL

Tap Roots • -U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th-Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets

They Live By Night RKO

Thirteen Lead Soldiers 20th-Fox

This Was a Woman 20th-Fox

Three Daring Daughters, The MGM

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life UA

To the Ends of the Earth Col.

To the Victor WB

Too Late for Tears UA

Trail of the Mounties ■«

Train to Alcatraz Rep.

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th-Fox

Tucson ..20th-Fox

Tulsa ""iSt

Two Guys and a Gal WB

Two Guys from Texas WB

u

(Jnconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man Col.

Unfaithfully Yours 20th-Fox

Unknown Island PC

Untamed Breed, The Col.

Up in Central Park U-I

Urubu U..

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle, The UA

Voice of the Turtle WB

w

Wake of the Red Witch Rep.

Walking Hills Col.

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked MUe Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me. 20th- Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc' Robbin? UA

Will It Happen Again? FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The 20th- Fox

Winslow Boy, The 20th-Fox

Winter Meeting WB

Woman from Tangiers Col.

Woman in White WB

Woman's Vengeance UI

Words and Music MGM

Wreck of the Hesperus Col.

Y

Years Between U-I

Yellow Sky 20th-Fox

You Gotta Stay Happy U-I

You Were Meant for Me 20th-Fox

Younger Brothers. The WB

z

Zamba * Ind.

4805 Mozart Story, The.. H. Holt-W. Markus 99... 10/8/48

Outlaw Country Lash LaRue-Fuzzy St. John-P. Stewart *

4705 Prairie, The (D) L. Aubert-A. Baxter 76... 8/6/48 312/27/47

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes.... 81... 8/13/48 b8/21/48

S. O. S. Submarine Italian Navy 10/17/48 a7/24/4S

Shep Comes Home Robert Lowery-Lanny Rees 62... 12/3/48

Thunder in the Pines George Reeves-Ralph Byrd 62... 11/5/48

4708 Trail of the Mounties R. Hayden-Jennifer Holt 42... 2/21/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F.C. Grant-M. Loy-M
Portrait of Jennie (D) J. Jones-J. Cotten-E.

Douglas 94... 3/25/48 b3/17/48

Barrymore all/1/47

20TH-FOX CURRENT 1947-48

809 An Ideal Husband *T (C-D)A P. Goddard-M. WilcMng-D. Wynyard...

820 Anna Karenina (D) A V. Leigh-R. Richardson-K. Moore

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn

817 Arthur Takes Over (C)F Lois Collier-Richard Crane

805 Call Northside 777 (D) A J. Stewart-R. Conte-L. J. Cobb

807 Challenge, The (D)F T. Conway-J, Vincent-R. Stapley

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield

819 Counterfeiters, The (My) A John Sutton-Doris Merrick

839 Creeper, The (My) A E. Cianelli-O. Stevens- J. Vincent

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark

804 Dangerous Years (D)F William Halop-Ann E. Todd

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero

822 Escape (D)A Rex Harrison-Peggy Cummins

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde

815 Fury at Furnace Creek (W) V. Mature-C. Gray

840 Gay Intruders, The (C)A John Emery-Tamara Geva

806 Gentleman's Agreement (D)F G. Peck-D. McGuire-J. Garfield

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild

818 Green Grass of Wyoming *T (D)F P. Cummins-C. Coburn-R. Arthur

808 Half Past Midnight (D)F K. Taylor-P. Knudsen-J. Sawyer

816 Iron Curtain, The (D) A D. Andrews-G. Tierney-J. Havoc

813 Let's Live Again (D)F J. Emery- J. Millican-T. Holmes

837 Luck of the Irish, The (C)F T. Power-A. Baxter-C. Kellaway

812 Meet Me at Dawn (C)A W. Eythe-S. Holloway-B. Campbell

824 Mine Own Executioner (D)A B. Meredith-K. Moore-D. Gray

843 Night Wind (D)F Flame-Charles Russell

823 Street With No Name, The (Doc)A M. Stevens-R. Widmark-L. Nolan

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan...

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb

836 That Lady in Ermine *T (M) A B. Grable-D. Fairbanks, Jr

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer

802 You Were Meant for Me (MC-D)F J. Crain-D. Dailey-O. Levant

826 Walls of Jericho, The (D)A Wilde -Darnell -Baxter-Douglas

829 Winner's Circle, The (Doc)F Johnny Longden-Morgan Farley

COMING

846 Belle Starr's Daughter G. Montgomery-R. Cameron-R. Roman.

Beautiful Blonde From Bashful Bend *T Grable-Romero-Vallee-San Juan

847 Bungalow 13 Tom Conway-Margaret Hamilton

Canadian Pacific *C R. Scott-N. Olson- V. Jory

Chicken Every Sunday D. Dasley-A. Young-C. Holm

Down to the Sea in Ships R. Widmark-C. Kellaway-D. Stockwell.

Fallen Idol, The (D)A M. Morgan-R. Richardson-B. Henrey...

Fan, The Crain-Sanders-Carroll-Greene

I Was a Male War Bride Cary Grant- Ann Sheridan

848 Jungle Patrol (D) A K. Miller-A. Franz-R. Ford

Letter to Three Wives Darnell-Crane-Lynn-Sothern

Man About the House, A M. Johnson-D. Gray-K. Moore

Miss Mink of 1949 Jimmy Lydon-Lois Collier-Richard Lane

Mother Is a Freshman *T(C) L. Young-V. Johnson-R. Valleee

Prince of Foxes T. Power-O. Welles-W. Hendrix

844 Road House (D) A Lupino-Wilde-Holm-Widmark

Sand *T M. Stevens-C. Gray-C. Grapewin

Snake Pit, The (D) O. deHavilland-L. Genn-M. Stevens....

That Wonderful Urge T. Power-G. Tierney-R. Gardiner

This Was a Woman (D) A Sonia Dresdel-Barbara White

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts

Tucson J- Lydon-P. Edwards-C. Russell

850 Unfaithfully Yours (C)A Harrison-Darnell-Lawrence-Vallee

845 When My Baby Smiles at Me *T Grable-Dailey-Oakie-Havoc

While I Live (D) A I'. Walls-C. Evans-C. Raye

Winslow Boy, The (D)F R. Donat-Sir C. Hardwicke-B. Radford.

849 Yellow Sky *T G. Peck-A. Baxter-R. Widmark

96.

.Mar. '48 .

. .bll/29/47

110.

.May '48 .

...b2/28/4»

99.

. .Oct. '48

. . b9/ll/48

63.

.May '48 .

. . .b4/10/48

111.

.Feb. '48 .

. . .bl/24/48

68.

.Mar. '48 .

...b2/28/48

62.

..July '48 .

...b8/14/48

74.

.June '48

. . , b6/5/48

68.

. Sept. '48

. ...D9/4/48

95.

.Oct. '48

. b9/18/48

61.

.Feb. '48 .

. .bl2/20/47

85.

.July '48

. . . b7/3/48

78.

. Sept. '48 .

. ..b5/29/48

68.

. . Aug. '48

....b8/7/48

139.

.Sept. '48 .

. .blO/16/47

88.

.May '48 .

. . .b4/10/48

68.

.Sept. '48 .

. ..b6/19/48

118.

.Mar. '48 .

..bll/15/47

89.

.June '48 .

. . . D5/22/48

89.

.June '48 .

. ..b4/24/48

69.

.Mar. '48

... .b3/6/48

87.

.May '48

... .b5/8/48

68.

.Apr. '48

....b3/6/48

99.

.Sept. '48

....b9/4/48

89.

.Apr. '48 .

...b3/20/48

102.

.July '48 .

...bl2/6/47

68.

. . Oct. '48

. . .b9/25/48

91.

.July '48 .

. ..b6/26/48

95.

.Apr. '48

....b3/6/48

84.

.Apr. '48 .

...b2/28/48

89.

..Aug. '48 .

...b7/17/48

66.

.Apr. '48

....b6/5/48

91.

.Feb. '48 .

. . .bl/24/48

111.

..Aug. '48 .

...b7/10/48

75.

..Aug. '48 .

. . .b6/19/48

.a8/28/48

65.

.a7/17/48

92.

. b8/28/48
.a7/24/4t)

72.
94.

. b9/25/48
.a7/17/48
. b6/28/47

95.

63.
105.

85.
117.

. .a9/25/48
. .alO/2/48
. . b9/25/48
. .a7/17/48
.alO/11/47
. .a6/19/48
. .al/24/48
. .a6/19/48
. .a7/17/48
. .blO/2/48
. .a5/29/48
.bl0/18/47
. .b9/ll/48
. .a7/17/48

UNITED ARTISTS current

Arch of Triumph (D) A Sp I. Bergmari-C. Boyer-C. Laughton 120.

Four Faces West (D)F J. McCrea-F. Dee-C. Bickford 90.

Henry the Fifth (D)F *T L. Olivier-R. Asherson 134.

Here Comes Trouble *C (C)F B. Tracey-J. Sawyer-E. Parnell 50.

Laff-Time W. Tracy-P. Morgan-E. Janssen 110.

Kings of the Olympics (Pt. 1) (Doc.) F.....B111 Slater— Narrator 65.

Olympic Cavalcade Olympic Stars

On Our Merry Way B. Meredith-P. Goddard-F. MacMurry . .107.

Pitfall (D)A D. Powell-L. Scott-J. Wyatt 80.

Red River (D)F J. Wayne-M. Clift-W. Brennan 125.

Silent Conflict (W)F W. Boyd-A. Clyde-R. Brooks 61.

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80.

Texas, Brooklyn, and Heaven (C)A G. Madison-D. Lynn-J. Dunn. 76.

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney 109.

Urubu (D)F Native Cast 66.

Vicious Circle (D) A Conrad Nagel 77.

Who Killed 'Doc' Robbin? *C (C)F V. Grey-D. Castle-G. Zucco 51.

COMING

Angry God, The Alicia Parla-Casimiro Ortega

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers... 90 W/4/48

Atlantis, The Lost Continent Maria Montez-Jean Pierre- Aumont

Borrowed Trouble William Boyd-Andy Clyde

Cover-Up W. Bendix-D. O'Keefe-B. Britton a8/21/48

Dead Don't Dream, The (W) W. Boyd-A. Clyde

False Paradise Wm. Boyd-Andy Clyde

Gallant Hombre Duncan Renaldo-Leo Carillo

Gay Amigo, The D. Renaldo-L. Carrillo-Armida a8/28/48

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Laughton 81 b9/18/48

High Fury Madeleine Carroll-Ian Hunter 71 ... 11/19/48

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery -Ellen Drew a8/21/48

Love Happy • Marx Bros. -Massey- Vera Ellen-Hutton

..Mar. '48 b2/21/48

..5/15/48 b5/15/48

b4/27/46

..4/9/48 D4/17/48

..4/9/48

..Apr. '48 bl/24/48

.July '48

..Feb. '48 b2/7/48

..8/19/48 b8/7/48

..8/26/48 b7/17/48

..Apr. '48 . ...b4/ 17/48
..May '48 ....b5/15/48

..8/11/48 b7/17/48

..5/27/48 b5/29/48

..8/16/48 b8/21/48

..7/24/48 b5/29/48

. .Apr. '48 b5/8/48

Lucky Stiff D. Lamour-B. Donlevy-C. Trevor

Mad Wednesday (D)F H. Lloyd-R. Washburn-J. Conlui 89 " b2/22/4'i

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95 b9/ll/48

Outpost in Morocco George Kaft-Akun TamirofI

Sinister Journey Wm. Boyd- Andy Clyde

strange Gamble (W) W. Boyd-A. Clyde-R. Brooks al2/13/47

Too Late for Tears Scott-DeFore-Miller-Corey

Vendetta (D) Hillary Brooke-Faith Domergue a5/10/47

UNIVERSAL-INTERNATIONAL current

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83..

657 All My Sons (D) A Edward G. Robinson-Burt Lancaster... 94..

656 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.. 90..

663 Bad Sister M. Lockwood-I. Hunter 91..

653 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn 8C .

655 Casbah (D) A Y. DeCarlo-T. Martin-P. Lorre 94..

658 Dear Murderer (D) A E. Portman-G. Gynt-D. Price 94..

650 Double Life, A (D) A R- Colman-S. Hasso-E. O'Brien 104..

End of the River, The (D) A Sabu-Bibi Ferreira 80..

665 Feudin', Fussin' and A-Fightin' D- O'Connor-M. Main-P. Kilbride 78..

672 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90y2

679 Holiday Camp M. Lockwood-P. Roc-D. Price 96..

669 Larceny (D) A J. Payne-J. Caulfield-D. Duryea 89..

659 Letter from an Unknown Woman (D) A Joan Fontaine-Louis Jourdan 90..

666 Man-Eater of Kumaon (D)F Sabu-W. Corey-J. Page 80..

667 Mr. Peabody and the Mermaid (C)A W. Powell-A. Blyth-I. Hervey 89..

651 Naked City, The (D) A B. Fitzgeraid-H. Duff-D. Hart 96..

670 One Touch of Venus (C)A R. Walker-A. Gardner-D. Haymes 81..

661 River Lady *T (D) A Y- DeCarlo-D. Duryea 78..

671 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88..

627 Secret Beyond the Door (D) A J. Bennett-M. Redgrave-A. Revere 98»/2

668 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109..

662 Up in Central Park (C)F D. Durbin-D. Haymes-V. Price 87..

634 Woman's Vengeance, A (D) A Charles Boyer-Ann Blyth 96..

.July '48 b7/3/48

.May '48 ....b2/21/48

.May '48 b3/ 13/48

.July '48 M2/6/47

.Apr. *48 bl/31/48

.Apr. '48 b3/6/48

.May "48 b6/7/48

.Mar. '48 bl/3/48

.June '48 ...bll/29/47

.July '48

...Sept. '48 ..b8/28/48

.Mar. '48 ....b8/23/47

.Aug. '48 b8/7/48

.June '48 ....b4/10/48

July '48

Aug. '48
Mar. '48
Aug. '48

...b6/19/48
...b7/10/48
. ..bl/24/48
...b8/21/48

June '48 b5/8/48

Sept. "48 ....D9/4/48

.Feb. '48
.Aug. '48
.June '48
.Feb. '48

..bl/10/48
. .b6/26/48
. .b5/29/48
.bl2/20/47

COMING

Amboy Dukes, The P. Fernandez-Al Ramsen-B. Whiting

673 An Act of Murder (D) A F. March-E. O'Brien-F. Eldridge 91 ....b8/28/48

677 Brothers, The (D) A Patricia Roc-Will Fyffe 98 b5/24/47

635 Bush Christmas (D)F C. Rafferty-J. Fernside 76... Dec. '48 ...bll/29/47

Corridor of Mirrors (D) A E. Portman-E. Romney 105 b3/27/48

Countess of Monte Cristo S. Henie-O. San Juan-F. Trenkler a6/19/48

Criss Cross B. Lancaster-Y. De Carlo-D. Duryea a9/18/48

Dulcimer Street (D) A R. Attenborough-A. Sim-F. Compton. . . 112 b8/7/48

Fame Is the Spur (D) A M. Redgrave-R. Johns 112 blO/4/47

Family Honeymoon C. Colbert-F. MacMurray a8/14/48

Good Time Girl (D) A Jean Kent-Dennis Price 92 D5/28/48

Hamlet (D)F Laurence Olivier-Jean Simmons 150 b5/15/48

Hungry Hill (D) A Margaret Lockwood-Dennis Price 109 .".bl/18/47

Kiss the Blood Off My Hands J. Fontaine-B. Lancaster-R. Newton a6/19/48

Lady Surrenders, A (D) A Margaret Lockwood-Stewart Granger.. 113 bl0/12/48

Magic Bow, The (D-M)F Stewart Granger-Phyllis Calvert 106 b9/28/48

Mexican Hayride Abbott & Costello 7/17/47

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105 b3/22/47

O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Oh Say Can You Sing Sheila Ryan -Fred Brady a5/25/46

One Night With You (C)F Nino Martini-Patricia Roc 92 b5/l/48

Red Canyon A. Blyth-H. Duff-G. Brent a8/14/48

Rogue's Regiment (D) A D. Powell-M. Toren-V. Price 86 bl0/2/48

Snowbound R. Newton-D. Price 86

Years Between, The (D) A M. Redgrave-V. Hobson-F. Robson 87 b9/13/47

You Gotta Stay Happy J. Fontaine-J. Stewart-E. Albert a8/7/48

WARNER BROS. current

719 April Showers (C)F J. Carson-A. Sothern-R. Alda 95.

3/27/48 D3/13/48

6/26/48 b5/29/48

8/21/48 .....b7/31/48

3/6/48 b7/12/47

7/31/48 b7/10/48

8/14/48 b8/16/47

2/7/48 bl/24/48

7/3/48 b6/12/48

9/25/48 D8/28/48

5/29/48 b5/8/48

4/10/48 b4/3/48

9/4/48 b8/7/48

2/21/48 bl2/27/47

6/12/48 b5/22/48

4/24/48 b4/10/48

5/15/48 b4/24/48

727 Big Punch, The (D) A W. Morris-L. Maxwell-G. MacRae 80

732 Embraceable You (D) A D. Clark-G. Brooks-S. Z. Sakall 88

717 I Became a Criminal (D)A Sally Gray-Trevor Howard 78

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall....l01

702 Life With Father (OF W Powell-I Dunne-E Taylor 118

715 My Girl Tisa (C-D)F L. Palmer-S. Wanamaker-A. Tamiron. . 95

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore 99

802 Rope *T (D) A J. Stewart- J. Dall-F. Granger 80

725 Silver River (W)A Errol Flynn-Ann Sheridan 107

720 To the Victor (D) A D. Morgan-V. Lindfors-V. Francen 101

801 Two Guys From Texas *T (C)F J. Carson-D. Morgan-D. Malone 86

716 Voice of the Turtle (C)A R. Reaga'n-E. Parker-E. Arden 103

726 Wallflower (C)F J. Reynolds-R. Hutton-J. Paige 77

721 Winter Meeting (D) A B. Davis-J. Davis-J. Paige 100

724 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet 109

COMING

Adventures of Don Juan *T (H-R) Errol Flynn-Viveca Lindfors a2/7/48

Cleopatra Arms David Niven-Jane Wyman a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone

Decision of Christopher Blake, The (D)....A. Smith-R. Douglas al0/ll/47

Fighter Squadron *T Edmond O'Brien-Robert Stack a7/24/48

Flamingo Road J. Crawford-G. George-G. Michael

Flaxy Martin Z. Scott-V. Mayo-D. Kennedy a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey a8/28/48

Girl from Jones Beach, The V. Mayo-R, Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris-J. Paige-B. Bennett alO/2/48

Idol of Paris (D) A Michael Rennie-Beryl Baxter 105 b2/28/48

John Loves Mary Reagan-Carson-Neal-Morris a5/l/48

804 Johnny Belinda (D)A J. Wyman-L. Ayres-C. Bickford 104. .. 10/23/48 b9/18/48

June Bride B. Davis-R. Montgomery-B. Lyon 97.. 11/13/48 a7/10/48

Kiss in the Dark Jane Wyman-David Niven

Look for the Silver Lining *T J. Haver-R. Bolger-G. MacRae . . . . . .a7/3/48

Montana *T Errol Flynn- Alexis Smith

My Dream Is Yours *T Carson-Day-Bowman-Arden a6/26/48

Night Beat W. Douglas-A. Hale-R. Alda a8/28/48

Night Unto Night (D) Ronald Reagan-Viveca Lindfors a5/10/47

One Last Fling , A. Smith-Z. Scott-J. Backus a5/22/48

One Sunday Afternoon *T Dennis Morgan- Janis Paige a5/22/48

803 Smart Girls Don't Talk (D) A V. Mayo-B. Bennett-R. Hutton 81... 10/9/48 D9/18/48

Somewhere in the City V. Lindfors-E. O'Brien-V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott. . a7/24/48

Two Guys and a Gal *T D Morgan-J. Carson-D. Day

Under Capricorn *T Ingrid Bergman-J. Cotten-M. Wilding

Whiplash (D) D. Clarke-A. Smith-S. Z. Sakall all/1/47

rounger Brothers, The *T W. Morris-J. Paige-B. Bennett a7/24/48

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign ana
U. S. origin not distributed by m»
jor outlets. Titles are followed, ti
parentheses, by name of country oi
origin and U. S. national distributor
names of stars, running time, ano
date of issue in which review «p
peared, in that order.

A FRIEND WILL COME TONIGHT
(Lopert) Michel Simon, Madeleine
Sononge. 92. b7/17/48.

ALL'S WELL (U. S.-lndependeni

D. Lamour-C. Laughton

BLIND DESIRE (France-Disclna
Int'l) Jean-Louis Barbault-Edwigt
Feuillere. 88. b6/12/48.

DAMNED, THE (France-Discinaj
H. Vidal-F. Marley. 165. b5/l/48

DAY OF WRATH (Denmark-
Schaefer). L. Movin-T. Roose. 100
b5/l/48

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mai-
carini. 95. b5/29/48

FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81.
b8/28/48

FRIC-FRAC (France-Oxford). Fer-
nandel-Arletty. 90. b6/5/48

GREEN PROMISE (U. S.-Independ-
ent). W. Brennan-M. Chapman.

HONORABLE CATHERINE, THE
(France - European Copyrights,
Inc.) E. Feuillere-A. Luguet. 85.
b9/25/48

ILLEGALS, THE (U. S.-Mayei-
Burstyn) T. Torres-Y. Mikalo-
witch. 75. b7/10/48

LOUISIANA STORY (U. S. -Lopert
Films) J. Boudereaux-L. Le Blanc.
77. bl0/2/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond.
101. bl0/2/48

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoli.
93. b9/25/48

MAN ON THE EIFFEL TOWER
(U. S. -Independent) C. Laughton-
F. Tone.

MARIUS (France-Siritizky Int'l)
Raimu-P. Fresnay. 128. b5/15/48

MURDERERS AMONG US ( Ger-
many-Artkino) H. • Knef-E. Bor-
chert. 84. b8/28/48

NAIS (France-Siritizky-Int'l). Fer-
nandel-J. Pagnol. 105. b6/19/48

PAIS AN (Italy-Mayer-Bur J C
Sazio-R. Von Loon. 118. b2/28/48

PORTRAIT OF INNOCENCE
(France-Siritzky-Int'l) Louis Car-
letti-Gilbert Gil. 90. b6/12/48.

PREJUDICE (U. S.-Independent) D.
Bruce-B. Edwards. a9/25/48

PRIVATE LIFE OF AN ACTOR
(France - Siritzky) . S. Guitry - L.
Marconi. 102. D9/18/48

QUIET WEEKEND (England-Distin-
guished) D. Farr-F. Cellier. 83.
b8/28/48

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich-J. Gabin. 90
b6/5/48

SHOWTIME (England-English
Films). A. Todd-R. Greene. 91
D6/5/48

SPIRIT AND THE FLESH, THE
(Italy-Variety) G. Cervi-D. Sassoli.
98. b8/28/48

STORY OF LIFE, THE (U. S.-Cru-
sades) J. Crehan-W. McKay. 67
b7/10/48

STRANGE VICTORY (U. S.-Target)
V. Richardson-C. McGregor. 73.
b7/24/48

THEY ARE NOT ANGELS (France-
Siritzky-Int'l) . P. Blanchard-R
Bussieres. 130. b5/29/48

WHERE WORDS FAIL ( Spain -
Lopert) E. Muino-I. Bertini. 90.
b8/28/48

ZAMBA (U. S.-Independent). J.
Hall-G. Cooper.

BLIND GODDESS, THE (England)

E. Portman - H. Williams. 88.
b9/25/48

BRIGHTON ROCK (England). R
Attenborough-H. Baddeley. 92.
bl/3/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

GHOSTS OF BERKELEY SQUARE

(England) . R. Morley-F. Aylmer.

90. bll/1/47
LOVES OF JOANNA GODDEN. THE

(England). G. Withers-J. Macal-

lum. 85. b6/21/47
MARK OF CAIN, THE (England).

E. Portman-S. Gray. 88. bl/17/48
MRS. FITZHERBERT (England). P.

Graves-J. Howard. 99. b2/14/48
WEAKER SEX, THE (England) U.
Jeans-C. Parker. 84. blO/2/48

NEWSREEL SYNOPSES

(Released Wednesday, October 6)

MOVIETONE (Vol. 31, No. 79) —
East- West showdown before U.N.;
Soviet chiefs pay final tribute to
Zhdanov ; Presidential campaign : Presi-
dent Truman sees Garner — Dewey tours
California — Warren opens G.O.P. office
in New York (only N. Y. City) ; Greek
HolyCross celebration ; Ft. Bragg train-
ing for enlistees; Sports: North Caro-
lina smashes Texas, 24-7 — Motor mani-
acs risk their necks (except N. Y.,
Cleveland, Cincinnati) — Knight Dream
wins Little Brown Jug at Grand Cir-
cuit races (only Cleveland, Cincinnati).
NEWS OF THE DAY (Vol. 20, No.

209) — U.N. and Soviet crisis; Presiden-
tial campaign: Warren in New York —
Dewey in California — Truman in Texas;
New swim suit styles; Football: North
Carolina vs. Texas (Charlotte and Dal-
las only) ; Daredevils deluxe (except
Charlotte and Dallas).
PARAMOUNT (No. 12)— Presidential
race enters final weeks; "Lab in sky"
speeds television, radar progress; United
Nations — new war of words; Italian
Reds rally in Rome for Togliatti ; Soviet
Politburo at Zhdanov funeral ; Break-
neck stunts of auto daredevils.
UNIVERSAL (Vol. 21, No. 183) —
Bevin warns Russia ; President Truman
visits Texas — Dewey is hailed in north-
west; Dutch royalty at the Hague; Foot-
ball: Minnesota 20, Washington 0 —
Tulane 21, Alabama 14. •
WARNER PATHE (Vol. 20, No. 14)
— East- West conflict faces U.N.; First
fall fashions from Paris ; People in the
news: President Truman — Governor
Dewey — Governor Warren — Red Leader
Togliatti — Queen Juliana ; Football':
North Carolina vs. Texas; Rodeo in
New York.

ALL AMERICAN (Vol. 6, No. 311) —
Y.M.C.A. program; Hill City; New
minister to Liberia; Brown babies in
English home; Trap and skeet meet;
AMVETS hold convention.
TELENEWS (Vol. 2, No. 40)— U.N.
gets East-West issue; Bernadotte fun-
eral; Zhdanov rites; Togliatti returns;
Anti-U. S. riots in Argentina; French
wartime collaborators ; Cuba frees Pa-
tricia Schmidt; Mussolini widow seeks
new career; British Empire's African
potentates; U. S. Presidential campaign;
Amateur artists' exhibit; AFL, CIO
heads meet with Ford; ILGWU protests
invasion of dress industry; Yawl now
a dormitory ; Cleveland wins playoff ;
Football: Penn vs. Dartmouth— S.M.U.
vs. Texas Tech.

(Released Saturday, Oct. 9)

MOVIETONE (Vol. 31, No. 80)—
Presidential campaign ; 4 Americans,
British military attache rescued; River
Ganges overflowing; 1949 swim suits
(except Boston, Philadelphia, Atlanta,
Charlotte, Memphis, New Orleans) ;
Catholic Youth parade (Boston) ; Hospi-
tal Cornerstone rites (Philadelphia) ;
Cotton-picking contest (Atlanta, Char-
lotte, Memphis, New Orleans) ; Youth
committee aids deaf boy (Los Angers,
San Francisco) ; Cleveland wins pen-
nant; Football: Army vs. Lafayette —
Penn vs. Dartmouth — Michigan vs. Ore-
gon.

NEWS OF THE DAY (Vol. 20, No.

210) — East- West issue in U.N.; Presi-
dential campaign; Catholic Youth pa-
rade (Boston); Cleveland wins pennant;
Football: Harvard vs. Columbia — Michi-
gan vs. Oregon — Georgia Tech vs. Tu-
lane.

PARAMOUNT (No. 13) — Cleveland
meets Braves; Truman comes home;
Japanese ex-pilot attends U. S. college;
Citation wins Belmont Classic; Foot-
ball: Northwestern vs. Purdue — Norfh
Carolina vs. Georgia.

UNIVERSAL (Vol. 21, No. 184) —
Presidential campaign; Strike in Paris;
Bathing suits at Catalina; Football:
Michigan vs. Oregon — Penn vs. Dart-
mouth— North Carolina vs. Georgia.
WARNER PATHE (Vol. 20, No. 15)—
Presidential campaign; Charity drive;
British fleet maneuvers; Strange diet of
Chaz Chase; Cleveland wins pennant;
Football: Oregon vs. Michigan — Har-
vard vs. Columbia.

RE-ISSUES (Nationally Released)

ASTOR PICTURES

Time Rel.
Mins. Date

On*

Rel.

Date

Frontiers of '49 "Wild Bill" Elliott

In Early Arizona "Wild Bill" Elliott

Law Comes to Texas, The "Wild Bill" Elliott

Lone Star Pioneers "Wild Bill" Elliott

Man from Tumbleweeds "Wild Bill" Elliott

Pioneers of the Frontier "Wild Bill" Elliott '.

Return of Daniel Boone "Wild Bill" Elliott

Taming of the West "Wild Bill" Elliott

ToU of the Desert F. Kohler, Jr.-B. Mack 55... 6/1/48 1CT.

Wagon Trail Harry Carey 58... 5/30/48 1836

1/1/49 1939

3/1/49 1938

10/1/48 1939

12/1/48 ..... 1939

2/1/49 1940

5/1/49 1940

11/1/48 1941

4/1/49 1939

FILM CLASSICS

Border Wolves Bob Baker 56... 8/15/48 1936

Challenge, The J. Gardner-M. Clare 78... 5/20/48 1938

Deep in the Heart of Texas J. M. Brown-Ritter 61... 7/15/48 1942

Drums *T Sabu-R. Massey 7/20/48 193b

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48 1942

Four Feathers *T J. Duprez-R. Richardson 7/20/48 1938

Gun Justice Ken Maynard 61... 9/15/48 1934

Gung-Ho R. Scott-R. Mitchum 87... 6/11/48 1943

Last Stand Bob Baker 57... 9/15/48 193b

Man Who Reclaimed Head » C. Rains- J. Bennett 7/1/48 1935

Pony Post Johnny M. Brown 60. . .8/15/48 1940

Tower of London B. Karloff-B. Rathbone 7/1/48 1938

Wheels of Destiny Ken Maynard 65... 7/15/48 1934

MONOGRAM

4711 Sign of the Wolf M Whalen-G. Bradley 69... 5/2/48 1941

PARAMOUNT

R7-3508 Crusades, The c Young-H Wilcoxon 126... June "48 1936

REALART PICTURES

1250 Corvette K-225 R. Scott-B. Fitzgerald 98... May '48 1943

871 Wings Over Honolulu K. Milland-W. Barrie 78. ..May '48 1937

RKO RADIO

892 Bambi *T Disney Feature Cartoon 70 1942

882 Border G-Man (W) G. O'Brien-L. Day 60 1938

818 Bring 'Em Back Alive Prank Buck 1932

881 Gun Law (W) G. O'Brien-R. Oehman 60 1933

884 Lawless Valley (W) G. O'Brien 193$

883 Painted Desert (W) G. O'Brien-L. Day 60 1931

886 Timber Stampede (W) G. O'Brien-M. Reynolds ..1939

885 Trouble in Sundown (W) G. O'Brien-W. Bond lan

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L. Hayward-J. Fontaine 108.

S-5 Flirting With Fate J. E. Brown-B. Roberts 72.

HC23 Hidden Gold W. Boyd-R. Hayden... 62.

S-4 King of the Turf A. Menjou-D. Costello 89.

HC20 Law of the Pampas - W. Boyd-R. Hayden 79.

S-8 Miss Annie Rooney A. Temple-W. Gargan 88.

HC19 Range War W. Boyd-R. Hayden 69.

S-3 Runaway Daughter B. Stanwyck-R. Young , 71.

HC21 Santa Fe Marshal W. Boyd-R. Hayden 70.

HC22 Showdown, The W. Boyd-R. Hayden 66.

HC24 Stagecoach War W. Boyd-R. Hayden 64.

S-6 That's My Boy J. Durante-R. Tauber 81.

..10/1/48 1938

..9/3/48 ... 1938

..8/27/48 1940

..8/20/48 1939

.6/3/48 1939

..10/1/48 1942

.5/7/48 1939

..8/20/48

..6/25/48 1940

-.7/30/48 1940

..10/22/48 1940

..9/3/48

20TH CENTURY- FOX

830 Belle Starr R. Scott-G. Tierney 87..

834 Blood and Sand T. Power-L .Darnell 125.

831 Frontier Marshal R. Scott-N. Kelly 71..

835 I Wake Up Screaming B. Grable-V. Mature 82.

832 Rose of Washington Square.; T. Power-A. Faye 86..

833 Slave Ship W. Baxter-W. Beery 92..

.June '48 1941

.Aug. '48 1941

.June '48 1938

.Aug. '48 1941

.July '48 1939

.July '48 1937

WARNER BROS.

730 Flowing Gold J. Garfield-P. O'Brien 82..

729 God's Country and the Woman G. Brent-B. Roberts 71.

723 The Fighting 69th J. Cagney-P. O'Brien 78.,

72? Valley of the Gifnts W. Morris-C. Trevor . .79..

.7/17/48 194fi

.7/17/48 1936

.5/8/48 1938

.5/8/48 1944

1947-48 SHORT SUBJECT BOOKING GUIDE

■*!. Me. Title Rel. Date Data

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20 .

Boss Comes to Dinner (10) 4/1

Makers of Destiny #l(17!/2) 5/1 6/5,

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)
9451 A Voice Is Born (20i/2) . . 1/15

THREE STOOGES COMEDIES (8)

9401 Brideless Groom (161/2) . . . 9/11

9402 Sing a Song of Six

Pants (17) 10/30 12/20

9403 All Gummed Up (18) 12/11 12/20

9404 Shivering Sherlocks (17) ... 1/8 6/5

9405 Pardon My Clutch (15)... 2/26 6/19

9406 Squareheads of the Round

Table (18) 3/4 6/5

9407 Fiddlers three (17) 5/6 6/5

9408 The Hot Scots (17) 7/8 7/31

ASSORTED & ALL-STAR COMEDIES (17)
9431 Rolling Down to

9422 Should Husbands

9424 Two Nuts in a Rut (18) . .

9425 Tall, Dark and

9426 Crabbin' in the Cabin (18)

9427 Pardon My Lamb Chop ( )

9437 Eight Ball Andy (17</2)..

9438 Jitter Bughouse (17) . . . .

9/4

9/18

10/9

1/17

11/13

12/20

1/29

6/19

2/19

6/12

4/15

6/5

5/13

6/19

6/10

7/10

11/20

12/20

12/18

2/14

12/25

1/15

6/19

3/11

6/19

4/29

6/12

5/27

6/19

6/24

7/31

12/20
6/19

12/20

COLOR RHAPSODIES (3)

9501 Swiss Tease (6) 9/11

9502 Boston Beany (6) 12/4

9503 Flora (7) 3/18

COLOR PHANTASIES (3)

9701 Kitty Caddy (6) 11/6

9702 Topsy Turkey (6!/2) 2/5

9703 Short Snorts on

Sports (6/2) 6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (61/2) 10/30

9602 Novelty Shop (6'/2) 11/20

9603 Dr. Bluebird (8) 12/18

9604 In My Gondola (7/2) .... 1/22

9605 Animal Cracker C;rcus (7) 2/19

9606 Bon Bon Parade (8i/2) . . . 4/8

9607 House That Jack Built (7) . 5/6

9608 The Untrained Seal (7!/2) . 7/15

THRILLS OF MUSIC (8)

9951 Boyd Raeburn & Orch. (11) 9/18

9952 Claude Thornhill &

Orch. (11) 10/30

9953 Lecuona Cuban

Boys (10i/2) 11/13 12/20

9954 Skitch Henderson

Orch. (10) 12/11 2/14

9955 Charlie Barnet &

Orch. (10«/2) 1/15 6/5

9956 Ted Weems &

Orchestra (10|/2) 3/25 6/5

9957 Gene Krupa Orch. (10) 6/10 7/10

9958 Tony Pastor Orch. (10) . . . 7/22 8/28

SCREEN SNAPSHOTS (10)

9851 Hollywood Cowboys (9(/2) . 9/4

9852 Laguna, U. S. A. (9!/2) . .10/9 12/20

9853 Out of This World

Series (9) 11/27 12/20

9854 Off the Air (10) 12/18 12/20

9855 Hawaii in Hollywood (10). 1/22 6/5

9856 Photoplay's Gold Medal

Awards (9(/2) 3/18

9857 Smiles and Styles (10) . ... 4/1 6/5

9858 Hollywood Honors

Hersholt (8) 5/6 6/12

9859 Hollywood Party (9) 6/10 7/10

9860 Hollywood Friars Honor

George Jessel (9!/2) . . . . 7/8 7/31

WORLD OF SPORTS (9)

9801 Cinderella Cagers (9i/2).. 9/25

9802 Ski Demons (9) 10/23 12/20

9803 Bowling Kings (10) 11/13 12/20

9804 Navy Crew Champions (10). 12/25 2/14

9805 Rodeo Thrills and

Spills (9i/2) 1/29 6/5

9806 Net Marvels (9) 3/11 6/19

9807 Champions in the

Making (8i/2) 5/23 6/19

9808 No Holds Barred (9) 6/17 7/10

9809 Aqua Zanies (9) 7/15 7/31

FILM NOVELTIES (1)
9901 Aren't We All? (10(/2) .. .11/27

COMMUNITY SINGS (9)

9651 No. 1— Linda (10) 9/4

9652 No. 2— April Showers (9). 10/2

3653 No. 3— Peg 0' My

Heart f91 11/6 12/20

9654 No. 4 — When You Were

Sweet 16 (9/2) 12/4 12/20

9655 Feudin' and

A-Fightin' (10[/2) .... 1/8 6/19

•656 Civilization ( ) 2/12 6/5

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are : distributor's release number ;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title

Rel. Date Data

9657 I'm Looking Over a

Four-Leaf Clover (9J/2) . . 4/29 6/5

9658 Manana (9) 6/3 6/19

9659 California Here I Come (9) 8/12 8/28

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18 1/17

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931
W-932
W-933
W-934
W-935
W-936
W-937
W-938
W-939
W-940
W-941

Slap Happy Lion (7)
The Invisible Mouse
King Size tanary (
The Bear and the Bean
What Price Fleadom?
Make Mine Freedom

Kitty Foiled (8)

Little 'Tinker (8)...
The Bear and the Hare
The Truce Hurts (7)
Half-Pint Pygmy (7)

9/20

(7).. 9/27
)....12/6

(7). 1/31

(6) . 3/20
(10). 4/24

5/1

5/15

(7) . 6/26
.... 7/17
.... 8/7

11/22
2/14
4/3

"6/ii

6/12
7/24
7/24
9/4

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)

K-971 Miracle jn a Corn

Field (8) 12/20

K-972 It Can't Be Done (10) . . . 1/10
K-973 Goodbye Miss Turlock (10). 1/24

K-974 My Old Town (9) 2/7

K-975 Souvenirs of Death (10).. 6/19
K-976 The Fabulous Fraud (11) . . 8/28

GOLD MEDAL CARTOONS (Reissues) (6)

W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8). 6/12

3/6
4/3
4/3
4/3
7/24

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No. 10 (8).
S-952 Surfboard Rhythm (8)....

S-953 What D'Ya Know? (9)

S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10)

S-956 I Love My Mother- in- Law

But (8)

S-957 Now You See It (Tech.) (9)

S-958 You Can't Win (9)

S-959 Just Suppose (9)

$-960 Football Thrills No. 11

(9)

9/6

10/18 11/22
11/18 11/22

1/10

4/3
5/1

2/7
3/30

5/29 6/12

7/17 9/4

8/21 8/21

MUSICAL MERRY-GO-ROUND (6)
M-981 Freddy Martin, Keenan

Wynn (10) 2/14 6/5

M-982 Tex Beneke (10) 2/13 6/5

M-983 Ray Noble. Buddy

Clark (11) 6/26 7/24

M-984 Les Brown-Virginia

O'Brien (10) 7/17 8/28

M-985 Frankie Carle and

Orch. (10) 8/28

M-986 Art Lund-Les Brown-Tex

Beneke (10) 8/30

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24

6/12

PARAMOUNT

PACEMAKERS (6)

K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11)... 1/2 1/17

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17 11/22

J7-2 Desert Destroyers (11) 12/16.. 12/20

J7-3 Streamlined Luxury (10) . . . 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 The Big Eye (10) 5/21 6/12

J7-6 Flying Wing (10) 8/6 9/11

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22

R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop, Look and Guess

'Em (10) 12/5 1/17

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10) 7/30 8/7

Rel. No. Title Rel. Date Data

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6/5

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headlines (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-S Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20

E7-2 Olive Oyl for President (7).. 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre- Hysterical Man (9).... 3/26 6/5

E7-5 Popeye Meets Hercules (7). 6/18

E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home 9/3

SCREEN SONG (8)

X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-8 The Lone Star State (9) . . . . 8/20 9/11

MUSICAL PARADES (5)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16).. 8/6 9/11

FF7-5 Big Sister Blues ( ) 10/1

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

84201

No. 1 (10)

10/24

12/20

84202

No. 2 (9)

12/5

1/17

84203

No. 3 (9)

. 1/16

4/3

84204

No. 4 (9)

2/27

6/5

84205

No. 5 (8)

4/9

6/5

84206

No. 6 (9)

5/21

6/26

84207

No. 7 (9)

7/2

9/4

THIS IS AMERICA

(13)

83101

Border Without

Bayonets (16)

11/14

12/20

83102

Switzerland Today (IS) . .

12/12

1/17

83103

Children's Village (19)...

1/9

3/6

83104

Operation White

2/6

3/6

83105

Photo Frenzy (16)

3/5

5/1

83106

4/2

6/5

83107

Democracy's Diary (16).

4/30

6/19

83108

Crime Lab (17)

5/28

6/26

83109

Letter to a Rebel (16) . . .

6/25

7/3

53110 Sports Golden Age (17)..

7/23

8/28

83111

Glamour Street (16) ....

8/20

9/11

83112

Friend of the Family (16)

9/17

84301
84302
84303
84304
84305
84306
84307
84308
84309
84310
84311
84312
84313

SPORTSCOPES (13)

Ski Holiday (8) 9/19

Golf Doctor (8) 10/17

Quail Pointers (8) 11/14

Pin Games (8) 12/12

Racing Day (8) 1/9

Sports Coverage (8) 2/6

Teen Age Tars (9) 3/5

Doggone Clever (8) 4/2

Big Mouth Bass (8) 4/30

Muscles and the Lady (9). 5/28

Ladies in Wading (8) 6/25

Athletic Varieties (8) 7/23

Strikes to Spare (8) 8/20

12/20
1/17
3/6
3/6
5/1
6/19
6/19
6/26
7/31
8/28

10/2

MUSICAL JAMBOREES (Revivals) (7)

84401 Enric Madriguera &

Orch. (8) 9/5

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31

84404 Duke Elligton (9) 11/28

84405 Jerry Wald &0rch. (9)... 12/26

84406 Ray McKinley & Orch. (8). 1/23

84407 Dick Stabile & Orch. (8).. 2/20

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/3

83702 Don't Fool Your Wife (18) . 3/5 6/5

83703 Secretary Trouble fl7) 4/o 6/5

83704 Bachelor Blues (17) 9/17

Rel. No. Title

Rel. Dati

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) 11/21 l/ll

83402 Brother Knows Best (17).. 1/2 4/3

83403 No More Relatives (18)... 2/6 5/1

83404 How to Clean House (18) . . 5/14 6/2t

83405 Dig That Gold (17) 6/25 7/31

S3406 Home Canning (16) 8/6 8/31

RAY WHITLEY REVIVALS (4)

83501 Molly Cures a Cowboy (19) .9/5 ...

83502 Musical Bandit (16) 10/10

83503 Corralling a School

Marm (14) 11/14 ....

83504 Prairie Spooners (13) 12/19 ....

SPECIAL (3)

83601 20 Years of Academy

Awards (19) 4/2 6/ J

83801 Basketball Headliners of

1948 (18) 4/23 6/1*

842 Louis-Walcott Fight

Picture (19) 6/26 ...

83901 Football Highlights of 1947

(20) 12/12 ....

WALT DISNEY CARTOONS (6)
Reissuei

84701 Hawaiian Holiday (8) 10/17 ...

84702 Clock Cleaners (8) 12/12 2/1*

84703 Little Hiawatha (9) 2/20

84704 Alpine Climbers (10) 4/2

S4705 Woodland Cafe (7) 5/14 6/1S

84706 Three Little Pigs (9) 9/17

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31 . . .

792 Dangers of the Canadian

Mounted (12 Chapters) . 4/24 ...

793 Dick Tracy Returns (15

Chapters) 7/17 ...

CARTOONS (1)
Trucolor

761 It's A Grand Old Nag (8). 12/20 12/1*

20th CENTURY-FOX

MOVIETONE ADVENTURES

8201 Horizons of Tomorrow (8). 9/12 12/M

8202 The 3 R's Go Modern (9).. 11/7

8203 Sky Thrills (9) 3/ 5/1

8204 Majesty of Yellowstone (9). 7/ 6/1S

8251 Holiday in South

Africa (8) S/22

8252 Home of the Danes (8) 10/17

8253 Jungle Closeups (8) 12/12 5/1

8254 Copenhagen

Pageantry (T) (8) 1/ 5/1

8255 Scenic Sweden (T) (8)... 6/ 6/1S

8256 Riddle of Rhodesia (T) (8) 7/ 9/4

8257 Bermuda (T) (8) 8/ 9/4

8258 Desert Lights (T) (8) 8/ 8/28

8259 Portrait of the

West (T) (8) 10/

8260 Way of the Padres (T) (8). 12/

SPORTS REVIEW

8301 Gridiron Greatness (9) 8/1

8302 Olympic Class (10) 2/ 5/1

8303 Everglades Adventure (9) 5/1

8304 Football Finesse (10) 9/ 8/21

8305 Olympic Water Wizards (8). 11/

8306 Yankee Ski-Doodle (8) 12/

8351 Vacation Magic (8h 9/26 ....

8352 Aqua Capers (T) (8)..... 1/ 5/1

8353 Playtime in

Scandinavia (T) (8) 4/ «/•

TERRYTOONS
Technicolor

8501 One Note Tony (7) 2/

8502 Talking Magpies in Flying

South (7) 8/15 ...

8503 Mighty Mouse in a Date

for Dinner (7) 8/29 . . .

8504 Talking Magpies in Fishing

by the Sea (7) 9/19 1/15

8505 Mighty Mouse in the First

Snow (7) 10/10 1/17

8506 Talking Magpies in the

Super Salesman (7) 10/24 1/17

8507 Mighty Mouse in a Fight

to the Finish (7) 11/14 1/17

8508 The Wolf's Pardon (7) 12/5 1/17

8509 Mighty Mouse in Swiss

Cheese Family

Robinson (7) 12/19 5/1

8510 Talking Magpies in Hitch

Hikers (7) 12/12 6/S

8511 Mighty Mouse in Lazy

Little Beavers (7) 12/26 6/S

8512 Felix the Fox (7) 1/ 6/S

8513 The Talking Magpies in

Taming the Cat (7).... 1/ 6/9

8514 Mighty Mouse and the

Magician (7) 3/ 6/15

8515 Chipper Chipmunk, The (7) 3/ 8/21

8516 Hounding the Hares (7)... 4/ €/»

8517 Mighty Mouse in the

Feudin' Hillbillies (7).. 4/ 6/1$

8518 Mystery in the

Moonlight (7) 5/ 6/1$

8519 Seeing Ghosts (7) 61 ms

8520 A Sleepless Night (7) 61 t/B

del. No. Title Rel. Date

8521 The Witch's Cat (7) 7/

8522 Magpie Madness (7) 7/

i 8523 Mighty Mouse in Love's

Labor Won (7) 8/

8524 The Hard Boiled Egg (7) . . 9/

8525 Mighty Mouse in the

Mysterious Stranger (7). 10/

8526 The Talking Magpies in

Free Enterprise (7) 10/

8527 Mighty Mouse in Triple

Trouble (7) 11/

1 8528 The Talking Magpies in Out

Again in Again (7) 11/

8529 Mighty Mouse In the Magic

Slipper (7) 12/

8530 The Talking Magpies in

Gooney Golfers (7) 12/

TERRYTOONS
Technicolor-Reissues

8531 The Butcher of Seville (7) . . 5/

8532 Mighty Mouse in the Green

Line (7) 5/

MOVIETONE SPECIALTY

8801 Symphony of a City (11) . . 9/

DRIBBLE PUSS PARADE

8901 Album of Animals (8) 11/21

8902 Dying to Live (9),....;., 5/

FEMININE WORLD

8601 Something Old — Something

New (8) 2/

8602 Fashioned for Action (8).. 4/

MARCH OF TIME

1 Is Everybody

Listening? (19) 9/5

2 T-Men in Action (18) 10/3

3 End of an Empire (18) 10/31

4 Public Relations . . . This

Means You! 11/28

5 The Presidential Year ( ). 12/26

6 The Cold War ( ) 1/

7 Marriage and Divorce ( ) . 2/20

8 Crisis in Italy ( ) 3/

9 Life Wth Junior ( ) 4/

10 Battle for Greece (17).... 5/

11 The Fight Game (19) 5/

12 The Case of Mrs.

Conrad (18) T

13 White-Collar Girls (18)... 8/6

14 Life With Grandpa ( ) . . . 9/

15 Battle for Germany (18).. 10/

16 ( )...10/

17 ( )...ll/

18 ( )...12/

Data

9/4
8/28

9/11

6/19

5/1

6/5

9/6
10/4
11/1

12/20
12/20

'3/6'

6/26

'8/7
i6/2'

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12/ 1/17

The Mad Hatter (7) 2/ /6/19

Pixie Picnic (7) 6/5

Banquet Busters (7) 6/19

Kiddie Koncert (7) 6/5

Wacky Bye Baby (7) 7/16

Wet Blanket Policy (7) . . . . 8/27

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15). 10/22 2/14

3302 Drummer Man (15) 12/3 2/14

3303 Carlos Molina & His

Orch. (15, 12/13 2/14

3304 Tex Beneke & His

Orch. (15) 3/3 6/19

3305 Woody Herman & His

Orch. (15) 3/31

3306 Red Ingle & His National

Seven (15) 6/16 6/19

3307 Tex W lliams and His Orch.

in Western Whoopee (15) 6/23 7/31

3308 Jimmy Dorsey & Orch. (15) . 8/18 9/25

3309 Red Skin Rumba ( ) 9/15 9/25

TECHNICOLOR CARTUNES (5)

Reissues

3321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5'

3323 Woody Woodpecker (7) 7/

THE ANSWER MAN (8)

3391 Wind, Curves and Trap

Doors (10) 12/22 2/14

3392 Hall of Fame (10) 1/19

3393 Men, Women &

Motion (10) 3/15 6/1°

Rel. No. Title Rel. Date Data

3394 Flood Waters (10) 4/26 7/31

3395 Mighty Timber (10) 6/21 7/31

3396 Rockets of the Future (10) . 7/5 9/25

3397 Water Battlers (7) 8/16 9/18

3398 Home of the Iceberg ( ) . . . 8/23

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29 11/22

3342 Chimp Aviator (9) 11/17 11/22

3343 Brooklyn Makes

Capital (27) 2/9 6/19

3344 Whatta Built (10) 6/7 6/19

3345 Copa Carnival (9) 6/28 7/31

3346 Paris on the Plata (9) 7/12 9/25

3347 Gaucho Fiesta ( ) 8/16

3348 Call of the Canyon ( )... 10/18

SING AND BE HAPPY SERIES (8)

3381 Spotlight Serenade (10) . . . 3/29 ...

3382 Singing the Blues (10) ... 5/ 7/31
33S3 River Melodies (8) 7/5 7/31

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27).. 2/5 6/19

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1 6/19

SPECIALS' (2)

3201 Snow Capers (19) , .2/18 6/19

WARNER BROS.

TECHNICOLOR SPECIALS (8)

4001 Celebration Days (20) 1/31 2/14

4002 Soap Box Derby (20) 10/18

4003 Teddy, the Roughrider (20) . 2/21

4004 King of the Carnival (20). 4/3

4005 Calgary Stampede (20) 5/29

4006 A Day at the Fair (20) ... 7/3 7/24

4007 The Man From New

Orleans (19) 9/4

4008 My Own United States (20). 10/16 9/18

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27 .

4202 An Old Time Song (10).. 12/27

4203 A Song About the

Moonlight (10) 1/24 3/6

4204 Grandfather's Favor'tes . . . 3/13 6/5

4205 A Stephen Foster

Song (10) 5/8 6/19

4206 A Song From the

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Dangerous Dan McFoo (7). 12/20

4302 Hobo Gadget Band (7) 1/17

4303 Little Pancho Vanilla (7). 3/20

4304 Don't Look Now (7) 4/10

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Blabber Mouse (7).. 6/12 ... .

4308 The Squawkin' Hawk (7) . . 7/10

4309 A Tale of Two Kitties (7). 7/31

4310 Pigs in a Polka (7) 8/14

4311 Greetings Bait (7) 8/28

4312 Hiss and Make Up (7) 9/18

4313 Hollywood Steps Out (7).. 10/2

JOE McDOAKES COMEDIES (6)

4401 So You Want to Be a

Salesman (10) 9/13

4402 So You Want to Hold Your

Wife (10) 11/22 12/20

4403 So You Want An

Apartment (10) 1/3 3/6

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build a

House (10) 5/15

4406 So You Want to Be a

Detective (10) 6/26

SPORTS PARADE (13)
Technicolor

4501 Las Vegas Frontier

Town (10) .11/1

4502 Action in Sports (10) 12/13

4503 A Nat'on on Skis (10) 7/31

4504 Sun Valley Fun (10) 2.14

4505 Trip to Sportland (10) . . . 3/6 6/5

4506 Ride. Ranchero. Ride (10). 3/20 6/*

4507 Holiday for Sports (10).. 4/17 6/19

4508 Built for Speed (10) 6/5

4509 Fighting Athletes (10) 5/1 6/19

4510 The Race Rider (10) 6/19 7/24

4511 Playtime in Rio (10) 8/14

4512 Sports Down Under (10).. 9/18

4513 Gauchos of the

Pampas (10) 10/9

Rel. No. Title

Rel. Date DaU I *el. No. Title

Rel. Data Data

7 2J

MELODY MASTERS BANDS (8)

4601 Freddy Martin & His

Orch. (10) 9/13 . .

4602 Swing Styles (10) 10/25

4603 Borrah Minevitch & Har.

Sch. (10) 12/6

4604 Rubinoff and His

Viol n (10) 1/10 . .

4605 Artie Shaw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch. (10) 5/15 . .

4607 The Saturday Night Swing
Club (10) 6/19 . .

4608 Joe Reichman & His

Orch. (10) 7/17 . .

MERRIE MELODIES (18)
Cinecolor

4702 Bone Sweet Bone (7) 5/22

4704 Up-Standing Sitter (7) 7/3

4707 Dough Ray Me-Ow (7) 8/14 ....

4709 Odor of the Day (7) 10/2 .. .

4712 Daffy Dilly (7) 10/30 ..... .

Technicolor

4701 Nothing But the Tooth (7). 5'1

4703 The Shell-Shocked Egg (7) . 7/10

4704 The Rattled Rooster (7)... 6/26
4706 You Were Never

Duckier (7) 8/7

4708 The Pest Thai Came to

Dinner (7) 9/11 . . .

4710 The Foghorn Leghorn (7)10/9

4711 A Lad in His Lamp (7)... 10 23

L. T. Tech. Cartoon

4713 Kit for Cat (7) 11/6

4714 Stupor Salesman (7) 11/20

M.M. Bugs Bunny Special

4715 Riff Raffy Daffy (7) 11/27

4719 Hot Cross Bunny (7) 8/21

4720 Hare Splitter (7) 9/25

ADVENTURE SPECIALS (6)

Technicolor

4801 Land of Romance (10) 9/6 ...

4802 Beautiful Bali (10) 11/15 12/2(

4803 Dad Minds the Baby (10). 12/20 ....

4804 What's Hatchin'? (10) 2 28 ...

4805 Rhythm of a Big City (10). 3 '27 6/5

4806 Living With Lions (10)... 6 5 7 '2a

1948-49

COLUMBIA

THREE STOOGES COMEDIES (8)

1401 Heavenly Daze (16!/2) 9/2 9/25

1402 I'm a Monkey's Uncle (16). 10/7

ASSORTED & ALL-STAR COMEDIES (12)

1421 Bill'e Gets Her Man (17). 9/9 9/25

1422 Go Chase Yourself (17)... 10/14

COMEDY FAVORITES (6)
Reissues

1441 Pest from the West (I8V2) 9/30

1442 Ay Tank Ay Go (16) 10/21

ONE-REEL SPECIAL (1)

1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (6/2) 9/2 9/25

COLOR FAVORITES (8)
Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swing Monkey Swing (8).. 10/14

VERA VAGUE LAFF TOURS (8)

1751 A Lass in Alaska (10i/2) . .10/28

WORLD OF SPORTS (12)

1801 Diving Champions (9!/2) . . . 9/23 10/2

1802 Acrobatic Babies ( ) 10/14

THRILLS OF MUSIC (12)

1951 Elliot Lawrence &

Orch. (IOI/2) 9/23 9 25

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9) 9/2 10/2

1852 A Day at C.B.S. (9i/2) . . .10/7

COMMUNITY SINGS (8)

1651 Baliy Face (9) 9/16 10/2

1652 My Happiness ( ) 10/21 ...

SERIALS
1120 Congo Bill (15 Chapters) .

.10/28 ....

METRO-GOLDWYN-MAYER

MGM CARTOONS

W-31 Old Rockin' Chair Tom (7). 9/18

PETE SMITH SPECIALTIES

S-51 Why Is It (8) 9/11 ....

S-52 Pgskin Skill *T (8) 9/18 ....

PARAMOUNT

PACEMAKERS

KS-l Appointment With

Baby ( ) 10/8

K8-2 Mr. Groundling Takes the

Air ( ) 12/3

NOVELTOON

P8-1 The Mite Makes Right ( ).. 10/15 ....

PS-2 Hector's Hectic Life ( )... 11/19 ....

P8-3 Old Shell Game ( ) 12/17 ....

SCREEN SONG

X8-1 Readin' 'Ritin' and

Rhythmetic ( ) 10/22

SPEAKING OF ANIMALS

YS-1 The Gnu, Look ( ) v.. ..10/29 ....

G. RICE-SPORTLIGHT

R8-1 Hot Rod Speedsters ( ) 11/5

R8-2 Acrobatic lllini () 12/10

POPEYE

E8-1 Robin Hood-Winked ().... 11 12 ...
E8-2 Symphony in Spinach ( )... 12/31

UNUSUAL OCCUPATIONS

L8-1 The Glass Orchestra ( ) 11/26

POPULAR SCIENCE

JS-1 Solar Secrets ( ) 12/24

RKO RADIO

WALT DISNEY CARTOONS
Reissues — 10th Series

94101 Pluto's Purchase (7) 7/9

94102 The Trial of Donald

Duck (7) 7/30

94103 Catnap Pluto (6) 8/13

94104 Inferior Decorator ( ) 8/27

94105 Pluto's Fledgling ( ) . . . . 9/10

SPORTSCOPES

94301 Texas Redheads (8) 9/24

RAY WHITLEY REVIVALS
93501 Keep Shooting (17) 9/10

UNITED ARTISTS

LANTZ CARTUNES

Playful Pelican (7) 10/8

Dog Tax Dodgers (7) 11/19

Wild & Woody (7) 12/31

Scrappy Birthday (7) 2/11

Drooler's Delight (7) 3/25

WARNER BROS.

TECHNICOLOR SPECIALS

Reissues
5001 Sons of Liberty (20) 11/20

IOE McDOAKES COMEDIES

5401 So You Want to Be in

Politics (10) 10/23

5402 So You Want to Be on the

Radio (10 11/6

MERRY MELODIES
Hen House Henery (7)... 9/11
SPORTS PARADE
5501 Jungle Man Killers (10).. 11/6
ADVENTURE SPECIALS
5801 Mysterious Ceylon (10) . . . 9/25
FEATURETTES

5101 Football Magic (20) 9/11

5102 Grandfather's Follies (20). 11/13

SPORTS NEWS REVIEWS
5601 Roaring Wheels (10) 10/2

BLUE RIBBON CARTOONS
Reissues
5301 An Itch in Tine (7) 10/30

M.M. BUGS BUNNY SPECIAL

Rebel Rabbit (7)

9/18
9/11

9/18
9/18

9/18
9/18
9/18

9/18

9/l»
9/18

VIEWS ON NEW SHORT SUBJECTS

Jones Replaces Turner
In 'Madame Bovc^ry"

Borrowed from David O. Selznick, Jennifer
Jones will have the lead in MGM's "Madame
Bovary," replacing Lana Turner who is await-
ing the birth of a baby. Vincente Minnelli will
direct for Producer Pandro S. Berman.

At present Miss Jones is working with John
Garfield in "Rough Sketch" at Columbia, after
which she will prepare for her role in the MGM
film. Then comes a tentative commitment to
appear in "Trilby," which Jesse L. Lasky plans
to make for Warner Bros., followed by "Tess of
the D'Urbervilles," to be made in England by
Selznick.

A LASS IN ALASKA (Col.— 1751) Vera Vague Laff
Tours. 10J4 mins. The irrepressible Vera Vague
takes her audience of clubwomen on a most unusual
tour of Alaska. Vera spends more time admiring the
males than the scenery. Release date, 10/28/48.

FRIEND OF THE FAMILY (RKO— 83,112) This
Is America. 18 mins. This subject deals with the vari-
ous pets of American families, including dogs, cats,
canaries, tropical fish and even domesticated skunks.
The reel shows how their care has built up a billion-
dollar industry of such firms as pet shops, animal food
manufacturers, animal beauty shops, clinics, etc.

POPEYE MEETS HERCULES (Para.— E7-S) Pop-
eye Cartoon in color. 7 mins. These antagonists meet
at the first Olympic Games in ancient Greece, pulling
elephants inside out and throwing javelins to Mars.

Of course, Hercules (Pluto in disguise) doesn't have
spinach. Release date, 6/10/48.

BACHELOR BLUES (RKO— 83,704) Leon Errol
Comedy. 17 mins. Learning of an error in his mar-
riage certificate, Leon Errol sets out to woo his wife
all over again, only to learn that an old flame has
gotten there ahead of him. He seeks the aid of a
cigaret girl, and from then on it's a series of amusing
complications until matters are straightened out. Re-
lease date, 9/17/48.

GO CHASE YOURSELF (Col. — 1422) All-Star
Comedy. 17 mins. The college where Andy teaches is
being annoyed by a "nightshirt bandit," so Andy sets
out to get him. He does, but not until after he has
gotten several bops and bruises because of mistaken
identity. Release date, 10/14/48.

AN UNBEATABLE COMBINATION

FOR DRIVE-IN THEATRES

7^° " ■

PAT. Off-

PROJECTION AND SOUND SYSTEMS

MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION • , BLOOMFIELD, NEW JERSEY

The Service Paper of The Motion Picture Industry

CHARLES E. CHICK' LEWIS Editor and Publisher

PICTURES REVIEWED:

Appointment With

Murder 19

Kiss the Blood

Oil My Hands 19

Macbeth 18

Million Dollar Weekend 18

S.O.S. Submarine 19

The Gallant Blade 18

The Three Musketeers 18

OCTOBER 16, 1948

Vol. 49 No. 16 y

LOEWS ATTACKS DIVESTITURE
IN MEMORANDUM TO U. S. COURT

FBI NABS 20 'HOT' FILMS SOLD
FOR SHOWING WITH FAKE TITLES

TELEVISION WILL HELP SELL
MOVIES, DECLARES RAIBOURN

REGULAR FEATURES:

National Newsreel Selling the Picture

Regional Newsreel Theatre Management

Hollywood Newsreel Shorts Booking Guide

Showmen's Silhouette Feature Booking Guide

P«Wir.e|.d./« S<£?ni clSls matte.r i^ruary 20, 1940, at the Post Office at New York, N. V., under the act of March 3. 1S79.
ruDlisnerf weekly by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y., U.S.A. 10 cents a copy. $2 a jwar.

GREER GARSON • WALTER PIDGEON
in "JULIA MISBEHAVES" • PETER
LAWFORD • ELIZABETH TAYLOR
CESAR ROMERO «Lucile Watson* Nigel
Bruce • Mary Boland • Reginald Owen
Screen Play by William Ludwig, Harry
Ruskin and Arthur Wimperis • Adaptation
by Gina Kaus and Monckton Hoffe • Based
Upon the Novel "The Nutmeg Tree" by
Margery Sharp • Directed by JACK
CONWAY • Produced by EVERETT
RISKIN • An M-G-M Picture.

TWO BIG

M-G-M presents Alexandre Dumas'
"THE THREE MUSKETEERS " star-
ring LAN A TURNER • GENE KELLY
JUNE ALLYSON • VAN HEFLIN
ANGELA LANSBURY • FRANK
MORGAN • VINCENT PRICE
KEENAN WYNN • JOHN SUTTON
GIG YOUNG • Color by TECHNI-
COLOR • Screen Play by Robert Ardrey
Directed by GEORGE SIDNEY
Produced by PANDRO S. BERMAN

OPENINGS !

METRO-COLA, THE PEP OF THE INDUSTRY!

Buzz C. S. Jensen.
Ask him what great
singing star's Blue
Ribbon Award com-
edy "Sorry, Wrong
Number" outdrew
when it opened in
SEATTLE

Get in touch with
Frank Pratt and get
the na me of the
"road" show that
"Sorry, Wrong Num-
ber's" openingtopped
by 28% in

PORTLAND

Ring Tracy Barham
and ask him which
Wallis smash "Sorry,
Wrong Number" out-
grossed by 45% in its
first day in

SALT LAKE CITY

Phone Harry French
for the name of the
sock melodrama that
"Sorry, Wrong Num-
ber" topped in its first
4 days in

MINNEAPOLIS

v

Ask Harry Arthur to
identify the famed
hold-over hit that
"Sorry, Wrong Num-
ber" topped (in 1st 4
days of 2nd week)
by 60% in

LOS ANGELES

Call Dave Cockrill for
the name of the fam-
ous current comedy
whose first 3 days*
gross was topped by
22% by "Sorry,
Wrong Number" in
DENVER

Find out from Harry
Nace the laugh hit
that "Sorry, Wrong
Number's" big open-
ing day topped by al-
most 100% in

PHOENIX

J

The Pace-Maker in

Paramount!? Autumn Harvest of Hits

"Sorry, Wrong Number"-" Isn't It Romantic"*"Night Has A Thousand Eyes
"Sealed Verdict"-" Miss Tatlock's Millions '-"The Paleface"

r

Get Jim Eshelman to
tell you what
Paramount Boxoffice
Champion of '48 was
outgrossed 27% by
"Sorry, Wrong
Number" in its
ROCHESTER opening

ft \

m ?'

Call Harry Royster.
Ask him what cur-
rent leader's opening
day "Sorry, Wrong
Number" doubled in
MIDDLETOWN, N.Y.

Ask George Beattiel
what big-star Technic
color musical it
topped by 1 8 % in
PHILADELPHIA

Telephone Bob
O'Donnell. He'll tell
you what Academy
Award star's best-
picture-of '48 it bet-
tered by 31% open-
ing day in DALLAS

Barbara Stanwyck
Burl Lancaster

SORRY, WRONG
NUMBER

ANN RICHARDS • WENDELL DBREY • HAROLD VERMILYEA

Directed by Produced by

ANATOLE L1TVAK • HAL WALLIS ,„„ ANATOLE LITVAK -

Screenplay by Lucille Fletcher • Based on her famous radio play

A HAL WALLIS PRODUCTIONS, INC., PICTURE

A Paramount Release

months in
a row for

CENTURY-FOX

on Motion
Picture
Herald's list
of boxoffice
Champions...
The ONLY
company to
make the
list EVERY
MONTH to
date in '48!

SEPTEMBER BOXOFFICE CHAMPION
AND VARIETY SCOREBOARD HIT!

BETTY GRABLE • DOUGLAS FAIRBANKS, Jr.

LADY IN ERMINE

color by TECHNICOLOR • Produced and Directed by ERNST LUBITSCH

• • •

CHAMPIONS COMING UP!

CRY OF THE CITY

VICTOR MATURE • RICHARD CONTE

Directed by
ROBERT SIODMAK

Produced by
SOL C. SIEGEL

IDA LUPINO • CORNEL WILDE
CELESTE HOLM- RICHARD WIDMARK

ROAD HOUSE

Directed by JEAN NEGULESCO
Produced by EDWARD CHODOROV

I

JEANNE CRAIN • WILLIAM HOLDEN • IBS

APARTMENT FOR PEGGY

color by TECHNICOLOR
Directed and Written for the Screen by GEORGE S EATON
Produced by WILLIAM PERLBERG

BETTY GRABLE • DAN DAILEY

WHEN MY BABY SMILES AT ME

color by TECHNICOLOR
Directed by WALTER LANG • Produced by GEORGE JESSEL

GREGORY

ANNE

RICHARD

PECK • BAXTER • WIDMARK

YELLOW SKY

Directed by
WILLIAM A. WELLMAN

Produced by
LAMAR TROTTI

REX HARRISON • LINDA DARNELL
RUDY VALLEE • BARBARA LAWRENCE

UNFAITHFULLY YOURS

An Original Screen Play Written, Directed and Produced ty
PRESTON STURGES

• O •

World Premiere November 4, Rivoli Theatre, N. Y.

DARRYL F. ZANUCK presents

OLIVIA de HAVILLAND

THE SNAKE PIT

also Starring MARK STEVENS and LEO GENN

Directed by ANATOLE LITVAK • Produced by ANATOLE LITVAK and ROBERT BASSLER

SHOWMEN'S TRADE REVIEW, October 16, 1948

i m

PROPHECY OR GUESS-WORK?

All you need these days is a willing ear to find your-
self on the receiving end of the most amazing word
pictures of things to come (mainly to the movies) when
television really gets going.

Many and many of these forecasts have great plausi-
bility to them, though, of course, all are pretty much
on the "iffy" side when you get right down to cases.

The television cat can jump in many directions — and
no doubt will. But this listener to the predictions can't
entirely eliminate from the projected vision a recollec-
tion of other, earlier warnings of dire things to come
to the movies — such as when radio was in an infancy
which it has managed, we think, most wonderfully to
prolong. Now, don't get us wrong. We listen to radio,
too. But just between us, how many shows has radio
produced that have been good enough to induce people
to leave their homes, walk or ride a distance and plunk
down their money to take in were there a box-office
between them and the receiving set?

But to get back to television and its future effect on
motion picture theatre attendance. Much of the fore-
casting runs along the line that people will have shows,
for free, in their own homes, and why should they go
to the movies? Well, we don't know the answer to that.
But it very well could be that a lot of this speculation
is based on the premise that advertisers are going to
pay the bills for putting on shows comparable to the
best movies and having them telecast all over the radius
covered by video stations in a network. That's possible.
But it's gonna be awful expensive advertising.

Large-screen television for the theatre is not so far
off, according to engineers and manufacturing concerns
who really should know something about this. Here,
of course, television comes into the realm in which the
theatreman operates. But, it appears to this particular
guesser that here you have the same problem television
stations now face — which is show material to make
the presentation worth while. When large-screen tele-
vision equipment is available, the machinery is going
to cost money. The showman must then decide whether
the investment can pay off. And the deciding factor
will be the answer to the question: "Where can I get
a supply of good shows and at what price?" Such
service will be exclusive to those paying for it — an
easy matter for the engineers with their coaxial cables
and "scrambling" or what have they.

So when television gets into the show field in a big
way, how about guessing that it is just possible that
show business will have a hand in it?

Meantime, of course, this industry must be ready.
The production branch is getting into the film-making
end of television. We hope it will see to it that there
is a well-defined division between production for tele-
vision and for the commercial theatre with the product
made for the latter exclusively restricted to theatres.

From another standpoint the industry had better
watch closely this new development. Not so many years
ago radio was regarded a menace to theatres. There
were petitions and resolutions by exhibitors demanding
that screen stars stay off the air. But radio proved a
pretty good medium for reaching out for more movie
fans. And we remember when Roxy, one of the big
figures in radio with his shows from the Capitol, was
hoping that television "would hurry up and get going"
so he "could put the pictures, as well as the voices" of
his stage and screen stars into homes for purposes of
attracting people to his theatre.

* * si-
Right now there are theatremen who don't sit around
getting the jitters about television. To mention one,
Walter Reade, Jr. He hasn't been treating television
as an enemy whose very name mustn't be mentioned.
In the Reade theatres there are television sets installed
in lounges, and during the world's series games these
were opened up for free admission to the public. It's
just an incident, but it goes to show that smart show-
men know that you can get further by finding a way
to capitalize on something new — even if the newcomer is
a potential competitor — than by getting scared.

Theatre Owners of America are setting up a com-
mittee to explore the television subject. At this stage
the effort necessarily is entirely exploratory. However,
it is a good and thoroughly sound idea to set up the
machinery for investigation, information-gathering and
for whatever action may be indicated by rapidly-de-
veloping events which may become vital issues for the-
atre owners. This committee, under the chairmanship
of the able and well-informed Mitchell Wolfson, Miami
theatre-owner, business man and owner of an interest
in a video station, can prove a most valuable listening-
post for the exhibitors and a source of accurate infor-
mation— which, goodness knows, is needed in a field
so rife with prophecy and guess-work.

—CHICK LEWIS

WHAT'S NEWS

In the Film Industry This Week

Litigation

U. S. Circuit Court Judge Augustus N.
Hand didn't seem to like it. He and Federal
Judge Henry W. Goddard and Alfred Coxe
were sitting Wednesday to rehear, in ac-
cordance with the U. S. Supreme Court rule,
part of the celebrated Government anti-trust
suit against the eight majors. And here again
was a request for a postponement.

Judge Hand agreed to hold over till Nov. 8,
mentioned the possibility that the case might
be sent to a master in chancery and took a
memorandum from Loew's which accused
the Government of ignoring the Supreme
Court opinion by demanding divestiture im-
mediately instead of conducting an extensive
inquiry into theatres which are alleged to
be illegally held. (P. 9).

Washington reported that the Big 5 — Para-
mount, RKO, Loew's, 20th Century-Fox,
Warner Bros. — were still after a consent
decree and that Judge Sam Roseman had
been retained presumably by them. Washing-
ton also reported that RKO was seeking a
separate consent decree which presumably
would allow the theatre chain to remain in-
tact pending efforts by Howard Hughes to
sell the houses.

Also in Washington Paramount, 20th-Fox,
Warners and RKO asked the Supreme Court
not to review the St. Louis Amusement Com-
pany's appeal over lower court rulings
against it which had upheld the legality of
the 1940 consent decree's arbitration boards.
In federal court, a two-week postponement
was granted in the suit whereby K-B cir-
cuit is trying to force Warner Bros., to sell
it the 50-per cent Warner-owned share of
the MacArthur Theatre. Warners is claim-
ing the court has no right to order this
divestiture. In federal court Film Salesmen
Charles Wingfield and F. B. Klein, who also
run theatres, asked the court to dismiss the
anti-trust suit filed against them, Columbia,
Paramount, 20th-Fox and RKO by the Center
Theatre, Centerville, Md., charging conspir-
acy to monopolize first-runs.

In Boston .Don Holbrook of the Five S'ar
Theatre in Palmer, Mass., is asking $750,000
damages against circuits and the eight ma-
jors, Republic and Monogram. Charge: Con-
spiracy to monopolize. In Chicago 14 produc-
ers were charged similarly by Peter Poulos,
owner of_ the Ace at Hammond, Ind., who
seeks an injunction to prevent continuance of
allegedly illegal practices.

Exhibition

Claim tht the Griffith circuit got the pick
of choice second-runs after it had opened in

opposition to him was made before the House
Small Business Committee hearing in Okla-
homa by Robert B. Busch. Attorney for an-
other theatre — the Home — claimed that prod-
uct had been cut off.

Theatre Owners of America President Ar-
thur H. Lockwood appointed Mitchell Wolf-
son of Miami, to act as television committee

chairman; Executive Director Gael Sullivan
meanwhile was in Washington "exploring"
the possibility that TOA might get into tele-
vision itself. It's all in the talk stage now.

The Southern California Theatre Owners
Association has decided to put its conciliation
plan into immediate effect, and New Jersey
Allied is extending its Smithberger plan to
include conciliation for any distributor who
wishes to be part of it. Balaban and Katz
are building a new $2,500,000 house in Chicago
to be known as the Paramount, to replace
the Apollo which is coming down. And New
Jersey Exhibitor Walter Reade threw his
television lounges open to the public free of
charge during the world series as a good-
will gesture.

Distribution

RKO has 10 films scheduled for late fall-
early winter release. Monogram has bought

its Dallas exchange, giving it nine wholly-
owned branches at present. National Exploi-
tation Release has taken over "The Birth of
a Nation" and will reissue it in January.
William T. Keith, former New Orleans
United Artists exchange manager, has been
appointed Mid Continent District Manager,
a new post in the UA setup.

General

Hollywood still photographers' Local 659
called upon all unions and guilds to join it

in protest to producers over reissues on the
grounds that they are causing unemployment
and hurting the box-office. And speaking of
box-offices, David O. Selznick says that of
the $10,000,000 they take in, Hollywood only
gets back $2,000,000. Selznick defended pay-
ing stars big money when a $200,000 salary
will bring in $5,000,000.

Broadcast of an hour-long documentary
on movies has been set by CBS for Nov. 3,
8-9 P. M. (EST). Mary Pickford and Buddy
Rogers announced plans to make several pic-
tures in Italy starting in 1949. Loren Ryder,
president of the Society of Motion Picture
Engineers received a presidential citation for
war work; Darryl F. Zanuck will receive the
Beverly Hills B'nai B'rith award on Dec.
13, and F. R. Lack became president of
Western Electric's Westrex, succeeding T.
K. Stevenson, res gned.

Newsreels of Oct. 14 carried a nine-min-
ute biography of Thomas E. Dewey and
those ot Oct. 18 will carry a similar biog-
raphy of Harry S. Truman. In Illinois the
FBI seized 16-mm. versions of 20 hot prints
originally given the Army for entertainment
purposes. Seventeen of the prints had been
sold under changed titles.

British exhibitors were up in arms against
the 45 per cent quota, trying to get it
knocked out by preparing statistics and by
pressuring parliamentarians. In England also
Cinematograph Exhibitors Association (3000-
4000 theatres) was planning to bar Ben
Hecht's pictures because of his attitude to-
ward Britain.

INDEX TO DEPARTMENTS

Advance Data 30

Audience Classifications 18

Box-Office Slants 18

Feature Booking Guide 31

Feature Guide Title Index 31

Hollywood 28

Newsreel Synopses 37

Regional Newsreel 23

Selling the Picture 12

Shorts Booking Guide 38

Theatre Management 20

Views on New Short Subjects 39

V SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every, Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Telephone,
LOn&acre 3-0121 . Charles E. 'Chick' Lewis, Editor and publisher; Tom Kennedy, Executive Editor-
Ralph Cokain, Managing Editor; Harold Rendall, Equipment Advertising Manager; West Coast Office'.
6/77 Hollywood Boulevard, Hollywood 28, California; Telephone, Hollywood 3055; Ann Lewis, manager.
^London Representative, Jock MacGregor, 16 Leinster Mews, London W.2; Telephone, AMBassador
/3601; Member Audit Bureau of Circulations, Member Associated Business Papers. All contents copyright
\ / 1948 by Showmen's Trade Review, Inc. Address all correspondence to the New York office. Subscrip-
v tion rates: $2.00 per year in the United States and Canada; Foreign. $5.00; Single copies, ten cents.

SHOWMEN'S TRADE REVIEW, October 16, 1948

By Way of Explanation

Cabbages, Kings
And Other Things

By BILL SPECHT (News Editor)

The walrus of "Alice in Wonderland" who
found the time had come to speak of other things
including sealing wax, cabbages and kings would
be at home in the film industry this week. For
in one of the slowest news weeks yet noted, in-
dustry talk ranged around television, production
and — of course — the Government anti-trust suit.

Video

Television was right in the arena again as it
demonstrated spectacularly through the world
series that video sets could be a headache to
showmen as customers sat and sipped in bars
with their eyes glued to a lighted square of glass
whereon pitchers pitched, batters batted and
umpires ruled with the decisive authority of born
executives.

And while video was reiterating the fact that
it can hurt, Paramount was making use of the
new medium to help. The company has been
using what video time it can get to plug its
product. Its Vice-President Paul Raibourn told
the Town Meeting of the Air that video could
help pictures as an exploitation medium.

Meanwhile the average exhibitor probably
continued to wonder where he stood in the tele-
vision picture — when he gave it thought.

And David M. Solinger, member of the New
York bar, was ready to give him a pretty good
idea, in so far as that standing was concerned
when it involved picking up telecasts without
authorization and using them.

Writing in the September issue of the Colum-
bia Law Review, Solinger tends to the belief
that a telecaster can prevent unauthorized parties
from picking up his telecast, a probability first
called to the attention of the trade by Attorney
Herman Levy of the Theatre Owners of Amer-
ica and emphasized by judicial action shortly
thereafter.

Barriers

Solinger points out that there may be barriers
to such pickup in the property rights — statutory
copyright, common law copyright (the right
of an author, composer to protect his idea before
publication). He adds that there could be fur-
ther barriers in unfair competition, damage done
to the telecaster by picking up his broadcast and
the "quasi-property right." And he remarks :

"It is not unreasonable to maintain that there
is an absolute property right in the way the sum
total of lighting effects, blending of sight and
sound and all the other skills and arts that go
into a finished television production. There
would seem to be at least as much 'property' in
the finished television picture as in a still photo-
graph or a painting, even though the telecast
may be more evanescent."

Solinger's article should be read by every ex-
(Continued on Page 16)

For Free

Television lounges in seven New Jersey
theatres of the Walter Reade circuit were
thrown open to the public free of charge
to enable them to watch the World
Series. The Reade houses advertised the
free service in the press and with lobby
displays.

SHOWMEN'S TRADE REVIEW, October 16, 1948

9

Stop Reissues, Photographers Ask

Hollywood's still photographers' union — Local 659, International Photographers — this
week called upon studios to stop reissues and provide a "program of regular employ-
ment."

"The reissue vogue," the union resolution declared in an appeal for support from
other motion picture guilds and unions, "is causing unemployment amongst thousands
of workers who are the backbone of this industry." Further charge was made that
reissues are "keeping the people away from the box-office."

Offices of the Association of Motion Picture Producers (west coast division of the
Motion Picture Association of America) refused to comment beyond stating that reissue
polices were determined in the east.

Loew's Attacks Government
Demands for Divestiture

What's in a Name?
Plenty, But Plenty

What's in a name, the romantic Juliet may
have asked leaning over the balustrade of her
balcony, but evidently the boys who are in the
unauthorized 16-mm. distribution and exhibition
business believe that a rose by any other name
will not only smell as sweet, but further it will
allow you to stay in business longer — safe from
the law.

This came to light recently when the FBI re-
covered 20 prints for an unauthorized user, 17
of which had been concealed under title changes.
The recovery of the films followed a tip that
there was unauthorized use of 16-mm. in Spring-
field, 111., area. An example of how the titles
were changed follows :

"Johnny Comes Marching Home" changed to
"Welcome Home, Johnny" ; "Fifth Avenue Girl
to "From Rags to Riches" ; "My Favorite Wife"
to "Honeymoon Troubles" ; "Once Upon a
Honeymoon" to "Lucky Guy" ; "Ghost Breakers"
to "Bob's Busy Day" ; "Arkansas Traveler" to
"Men and Oil" ; "Affairs of Annabelle" to
"Take It From Me" ; "Flight for Freedom" to
"Destination, Japan" ; "Kitty Foyle" to "Reck-
less Romance" ; "My Favorite Spy" to "Band of
Today'" ; "Three Sons" to "Sonny Boy" ; "No
No Nannette" to "Oh Uncle"; "Saint Takes
Over" to "Gangland Vs. the Law"; "Mexican
Spitfire Out West" to "The Dude Cowboy";
"Devil and Miss Jones" to "The Shop Angel";
"You'll Find Out" to "A Spook's Musical Night-
mare"; "Cinderella Swings It" to "Country
Town Musical Jamboree."

Allied Announces
Convention Program

National Allied this week announced the offi-
cial program for the three-day convention at the
Roosevelt Hotel, New Orleans, Nov. 29-Dec. 1.
It follows :

Monday, Nov. 29 — 10 A. M. registration, mez-
zanine floor, and inspection of exhibits, Gold
Room, mezzanine floor; 1-5 P.M., business ses-
sion, Grand Ball Room, mezzanine floor ; 1 P.M.,
Ladies' tour of Vieux Carre, starting from hotel
registration desk; 7:30 P.M., Old Man River
Party, buffet supper, dancing on the Steamer
President (at foot of Canal Street).

Tuesday, Nov. 30—10 A.M., registration,
mezzanine floor and inspection of exhibits, mez-
zanine floor; 11 A.M. to 1 P.M., business ses-
sion, Grand Ball Room ; 1 to 2 P.M., luncheon ;
2 to 4 P.M., business session, Grand Ball Room;
12 :15 P.M., ladies' luncheon and style show,
Blue Room; 6:30 to 8 P.M., cocktail party,
St. Charles Hotel ; 8 P.M. till ?, a night in old
New Orleans.

Wednesday, Dec. 1 — 10 A.M., registration,
mezzanine floor, and inspection of exhibits,
Gold Room, mezzanine floor; 11 A.M. to 1 P.M.,
business session, Grand Ball Room ; 1 to 2 P.M.,
luncheon ; 2 to 4 P.M., business session, Grand
Ball Room; 8 P.M., convention banquet, in-
formal, Grand Ball Room.

Pickford-Rogers To Make
"Two or Three" In Italy

Mary Pickford and her husband Buddy Rogers
will make "two or three pictures" in Rome for
United Artists release, they announced in Holly-
wood upon their return from abroad. Miss Pick-
ford said she and Rogers planned to return to
Italy in 1949 to start production.

Efforts by the U. S. Government to obtain
nationwide theatre divorce and divestiture in its
industry anti-trust suit were openly attacked as
having been rejected by the Supreme Court in
a memorandum filed this week with the New
York federal statutory court.

The three-judge court, which was to have
resumed hearing Wednesday on phases of the
case returned to it by the Supreme Court,
granted a postponement to Nov. 8 and Circuit
Court Judge Augustus N. Hand indicated that
the court was considering the possibility of turn-
ing the case over to a master. (In federal pro-
cedure, a master studies the case before him and
makes recommendations which the court then
affirms or rejects. After the court passes on the
master's rulings, all parties to the suit may
appeal if they wish. Chief reason for such pro-
cedure is to speed action and free the court to
proceed with other cases).

The Loew memorandum claims the Govern-
ment move ignores the Supreme Court opinion
which it says provided for an inquiry into the-
atres alleged to be illegally held and immedi-
ately seeks a wide order for divestiture. It
further denies that, in the case of Loew's, the-
atres were acquired by monopolistic methods or
that it has been operating as the result of
restraint of trade.

Protest

"We submit," Loew's said, "that the Govern-
ment's case for a nationwide decree of divorce-
ment based on statistical material presented to
this court and to the Supreme Court has been
completely and finally rejected by the Supreme
Court."

Loew's also attacked the modified ban on
cross-licensing, claiming it should not be granted
unless the Government can prove it to be
necessary.

None of Wednesday's action was in any way

Israel Production

Creation of three committees in Hol-
lywood who will work to set up motion
picture production in Israel in an 18-acre
studio near Tel Aviv, was announced
this week by Joshua Brandstatter, who
heads the project. The company will
make educational films, newsreel and
documentaries before entering the fea-
ture field, he said. The committees set
up and their personnel are:

Technical: Leon Becker, Philip Bringand,
Floyd Crosby, George Said, Bill Kelly, pare
Schwartz, Sidney Solow. Advisory: Fred Zinne-
mann. Sy Bartlett, William Wyler, Charles Brack-
et!, Billy Wilder, Eddie Cantor, Jerry Wald,
Armand Deutsch. Charles Vidor, Leon Fromkess,
Bert Granet, Milton Sperling, John Huston,
Douglas Sirk, Lewis Milestone, Sam Spiegel,
Edward G. Robinson, Frank Roos. Legal and
financial: Max Firestein, Henry Henigson, Albert
Lasker, I. H. Prinzmetal, Deutsch, Vidor, Sper-
ling and Spiegel.

final. In Washington unconfirmed reports were
to the effect that Howard Hughes was seeking
a separate consent decree for RKO which would
allow him to dispose of his theatres at a leisurely
pace. Washington circles did not consider such
a proposal too seriously, pointing out that it was
inconceivable the Government would grant any
separate decree leaving the RKO chain intact
or for sale as a single unit when it would demand
divestiture by the other defendants especially in
cases of closed towns.

Legal Pot Boils
In National Capital

The legal pot continued to boil in Washington,
D. C, this week as the Big 5 — Paramount,
RKO, 20th Century-Fox, Warner Bros., Loew's
— defendants in the Government anti-trust suit
renewed efforts for a consent decree. Entry of
Judge Sam Roseman, one-time White House
aide, into the case was confirmed, presumably
in behalf of the Big 5.

On other legal fronts, the Supreme Court
heard Paramount, 20th-Fox, Warners and RKO
reply in concert to the request of the St. Louis
Amusement Company that the court review
lower court rulings rejecting the St. Louis
Amusement Company's claim for damages on
the grounds that the arbitration under the 1940
consent decree was illegal.

In federal district court a two-week post-
ponement was granted in the MacArthur The-
( Continued on Page 11)

50% Further Light Cut
For Ontario Theatres

A further cut of 50 per cent in the amount
of lighting for theatres in Ontario has been an-
nounced by Ontario Hydro-Electric Commission
Chairman R. H. Saundres. This is in addition
to the restricted consumption that became effec-
tive in mid- September. Under the new reduc-
tion the lighting of marquees, entrances and exits
is reduced 50 per cent — a drop from two watts
to one watt of current for each square foot of the
area covered by the marquee.

A number of cities in southern Ontario have
already experienced compulsory blackouts to con-
serve power. On Oct. 8 Toronto had a 45-
minute morning blackout instead of the previ-
ously-promised 30 minutes without light, due to
the fact that consumers had exceeded their quota
of electricity. As yet the city has had no after-
noon blackout, but several theatres have had
their light shut off during morning performances.
Afternoon blackouts, if they come, will disrupt
many matinee shows.

Cameramanxs Know-How Is
Money-Saver, Says Lensman

(Editor's Note: Writers, directors, actors,
even the public — almost everyone in fact but
cameramen — have had their say on what's wrong
with the movies. Here is what the man ivho
handled "Canyon City," "T-Men," "Raiv Deal"
and who is the author of the forthcoming book,
"Painting With Light," has to say.)

Use the cameraman from the start — when the
production is feeing mapped on paper — and the
movies will save money.

That',5 the opinion of John Alton, Eagle Lion
camera expert, who has some very decided opin-
ions about picture making. Alton, whom Holly-
wood knows as the man who took the lights
down from the studio ceiling and put them on
the floor — for reasons of economy as well as effi-
ciency, he says — also believes there should be
more young blood on both sides of the camera.

Young Blood

Young blood, he thinks, not only brings fresh
enthusiasm, but is more likely to be in touch with
the spirit of the times. He says :

"The taste of the audience is changing and
the successful technician is he who feels that
demand of what the present public wants. Many
of those who had their successes in the past —
men of ability — have lost this touch. That s the
reason why many pictures today are not the
successes they should be.

"New faces would attract them (the audi-
ences). Today's generation ought to be repre-
sented on the staffs. . . . Original ideas should
be encouraged."

On the subject of successful production and
economy, Alton is very much of the opinion
that the cameraman is not only a big help, but
could be a bigger help if he started to work at
the time the picture was blueprinted. There are
those who point out that this would not only
increase the cameraman's salary by putting him
to work weeks before his cameras started to turn
but that this salary would go onto the picture's
budget. Yet Alton insists that the economies
would be worth it.

"A cameraman who has had 30 to 40 years'
experience in picture making is not given the
credit he deserves," Alton claims. "The camera-
man is not only the man who is illuminating the
set. But from the point of view of experience
he's someone that should be in conference on
production plans and story with the producer. . . .
He can see through to the final results."

Can Save

To back his point, Alton pointed out how the
cameraman working with the set designer can
save on set construction by confining it to what
the camera will see. There is no reason, he
argues, for building a whole room or a corner
of a room just to show a shot of a telephone
ringing. There is no reason for traveling dis-
tances to location for a shot which can be cre-
ated in your own back yard, he adds.

"The cameraman knows," Alton continued,

Record

For the first time in approximately six
years, New York's Paramount is pulling
a picture after a one-week run. New
picture going in with an entirely new
stage show is: Paramount's "The Night
Has a Thousand Eyes." Picture pulled
was Paramount's "Isn't It Romantic."

"that a canyon in Los Angeles city limits, with
a burro placed in the foreground, will make a
shot of Mexico. A Los Angeles downtown street
can be made to look like San Francisco. With
his camera he can make Santa Monica beach look
like Rio de Janeiro. ... A cameraman knows
how to make 80 people look like 300 by placing
them. . . . He can cut down expenses by know-
ing just how much of the set will be visible,
so that they don't have to go into large set pro-
duction. . . . He has to know the mood of the
picture. Then he can by means of lights give
the . . . scene that mood the author had in mind."

Much of this, he says, has to be done before
cameras start grinding and that is why he be-
lieves the cameraman should be in on initial
conferences. This, he believes, is equally true
of set designers and other technicians.

In "Reign of Terror," Alton points out that
they were faced with a great problem.

"If we would have had to represent the sets
which the script called for, we would have had
to go to France or spend millions building."

Lens View

However, they were able to escape tremendous
set construction "by building only what the lens
sees and due to the fact that at night the lens
sees only illuminated surfaces and at this time
there was little light in Paris in street or in the
home we were able to cut construction."

In ' We Walk by Night" there are scenes in
Los Angeles' tremendous sewers where the light-
ing problem was solved by having the actors
carry flashlights. The camera shot into the
lights and behind the lights, using the light
paths for effect.

Make 'Em Pretty

There is, he pointed out, also the cameraman's
problem in lighting actors and actresses to best
advantage. Light, he believes, can make a per-
son beautiful or mar his features.

It was to get what he thinks is better lighting
and to save expenses, that he revolutionized
lighting at the Eagle Lion studios by abandoning
the banks of overhead lights and doing all his
lighting from the floor. Alton claims for
this system a more natural lighting effect since
light in rooms seldom comes from above but
creeps through windows and other wall openings.
But he also claims something which in today's
purse-harried budgets is more important — a sav-
ing of from five to eight per cent on each pic-
ture.

Dewey, Truman Screen
Biographies in Newsreels

iNine-minute screen biographies of Presiden-
tial Candidates Harry Truman and Thomas E.
Dewey will be included in forthcoming issues of
the five newsreels by a pooling arrangement, it
was revealed in New York this week. The
Dewey biography is in the releases of Oct. 14;
that of Truman in those of Oct. 18.

Lock to Be
Westrex President

F. R. Lack succeeds T. K. Stevenson as presi-
dent of Westrex, Western Electric subsidiary,
effective Jan. 1, the company announced last
week. Replacing Stevenson on the board of di-
rectors will be G. L. Best.

SHOWMEN'S TRADE REVIEW, October 16, 1948

Not So Big

Only $2,000,000 of every $10,000,000
taken in at the box-office gets back to
Hollywood, Producer David O. Selznick
told the Screen Writers' Guild last week
in Hollywood as he attacked the popular
belief that Hollywood is making exces-
sive profits. Selznick reiterated his de-
fense of stars' salaries, declaring:

' We're a'l guilty of a lot of waste, but
we're justified in paying stars salariss of
$200,CC0 and more if they can bring
$5,000,000 to the box-office." The pro-
ducer predicted an increase in stars'
wages.

N. 0. Orpheum May Break
13 -Year Stage Show Ban

Vincent Guerreno, house manager of the
Orpheum, New Orleans, declined to comment
on the tentative engagement of Lew Valentine,
known as Dr. I.Q., the Mental Banker, on the
stage of the Orpheum.

He said that he knows nothing about any
change of policy in connection with an alleged
long-time agreement between big theatres there
not to present stage shows. "I was just notified
that Dr. I.Q. is scheduled to appear here, but I
do not know the date." Mr. Guerreno stated.

According to the manager, if Dr. I.Q. pre-
sents his show at the Orpheum, it will be the
first time in 13 years that a stage show has
appeared at this theatre. By what may be coin-
cidence, all New Orleans theatres dropped stage
shows at one time and went straight film.

Ryder Cited
For War Work

Loren Ryder, president of the Society of
Motion Picture Engineers and chief of Para-
mount's sound studio department, has received
a presidential citation "for outstanding contribu-
tion to the war effort." The presentation, made
for Ryder's work in research for national de-
fense, was made by Brig. General Leroy H.
Watson and Rear Admiral Paul Hendre at
Royce Hall, University of California.

Some of Ryder's personal contributions in-
clude a buoy-type submarine detector, coastal
detection units and investigation into airplane
landing by radar. He was cited for bravery
during the war when his research boat went
through gasoline-covered water to rescue the
eight-man crew of a crashed flying ship.

Zanuck To Get B'nai
B'rith Award Dec. 13

Darryl F. Zanuck will receive the annual
award of the B'nai B'rith Beverly Hills Lodge
on Dec. 13, it was announced in Hollywood this
week. Zanuck was named the "Man of the Year"
for his "contributions to understanding," by an
awards committee including Judge Stanley Mosk,
Sid Rogell, Ed Gray and Charles Goldring. Last
year's recipient was Al Jolson.

Films on the Air

Broadcast of an hour-long documentary
on motion pictures by the Columbia
Broadcasting System has been set for
its entire network on Nov. 3 from 8-9
P.M. west coast time, CBS announced
in Hollywood this week. The program
is one of four dealing with information
media such as magazines, newspapers and
radio.

GREAT
BOXOFFICE
FILMS....

WATCH EAGLE LION • WATCH EAGLE LION

HOLLOW
TRIUMPH

PAUL HENREID and JOAN BENNETT c
this shocking, suspenseful story of a supreme
scoundrel, based on Murray Forbes' Sensation-
al best-selling novel. One of the great audi-
ence attractions of this or any other year!

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THE RED

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LIFE Magazine rates this enchanting and
deeply thrilling picture so highly that it has j
already devoted a full-color picture insert to
scenes from the film— and dozens of other tre- \
mendously important national magazine and
syndicated features are now being set!

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RED STALLION

IN THE

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All the smashing entertainment value which
made "Red Stallion" one of the top box-office
grossers of last year— PLUS— added production
values and top-popularity star names!

WATCH EAGLE LiON « WATCH EAGLE LION

WATCH EAGLE LION • WATCH EAGLE LION

MICKEY

IN

Gay and loveable, light-hearted and com-
pletely adorable— "Mickey" is America's New
Sweetheart! Everyone who ever dated for a
high school prom will thrill to this tender story
of a 'teen-age tomboy and her first romance!
Introducing lovely LOIS BUTLER, sensational
singing discovery!

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TULSA

"cOLOR^^[jKHNJCOLORj

Roaring saga of a wide-open boomtown, pre]
duced with all the lavish sweep and color cfl
Wanger's "Tap Roots" and "Canyon Pas;]
age." SUSAN HAYWARD, ROBERT PRESTC \
and PEDRO ARMENDARIZ are starred !

WATCH EAGLE LION • WATCH EAGLE Li

THE BIG
CAT

PEGGY ANN GARNER, LON McCALLISTE
PRESTON FOSTER and SKIP HOMEIER head |
cast of this great human story of a slum-brc
coward who finds his re-birth in the dange
and terrors of the wild outdoors!

WATCH EAGLE LION • WATCH EAGLE LI B

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REIGN Ol
TERROR

ROBERT CUMMINGS and ARLENE DAHL will <
star in this tremendous swashbuckling rom
tic adventure in the great box-office traditi
of "The Scarlet Pimpernel" and "A Tale
Two Cities"!

WATCH EAGLE LION * WATCH EAGLE Lip

THESE WERE
MY ORDERS

First film story of the methods employedH
Army Counter Intelligence to guard and trcjrj
port the Atom Bomb, told by former Int4l|
gence Agent Norbert Gagen and filmed at <5<l
Ridge, Tenn., home of the Atomic Energy C^r,
mission's nuclear fission project!

A really great co

complications thai aeveiop wnen an innocenr
husband comes home with a beautiful mer-
maid! In the same class as "It Happened One
Night" and "The More the Merrier" as one of
the most zany comedies the screen has ever
presented!

LET'S LIVE
A LITTLE"

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STAMPEDE

IEDY LAMARR and ROBERT CUMMINGS co-
tarred in a fast-paced comedy-romance des-
ined to take its place among the "blue-chip"
jroup of top-grossing films in the tradition of
'My Man Godfrey" and "The Awful Truth"!
\nna Sten and Robert Shayne head the fea-
ured cast. A United California Picture.

ATCH EAGLE LION • WATCH EAGLE LION

'ALP

BY NIGHT

Another great Eagle Lion exploitation special
ased on one of the most baffling cases in Los
'Angeles police history, the "now-it-can-be-
told" story of the capture of murderer and
cop-killer David Morgan. RICHARD BASEHART
and SCOTT BRADY head the outstanding cast.

ATCH EAGLE LION * WATCH EAGLE LION

SCOTT OF THE

ANTARCTIC

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1 AGAINST

The true-life thriller of the courageous group
of pastors who banded together to bring law
and order to Steubenville, Ohio. ROBERT
YOUNG will be starred in this great story of
the battle against corruption and lawlessness.

Raw . . . naked . . . terrifyingly true . . . the
headline story of the twelve desperate killers
who broke out of Colorado State Penitentiary
in Canon City, Col., on the night of December
30, 1947, to terrorize the entire countryside!
Shot on actual location!

WATCH EAGLE UON • WATCH EAGLE LION

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THE

OLYMPIC

GAMES 1948"

The exclusive full-feature-length record of the
greatest sports event the world has ever seen!
Presenting the 1948 Olympic Games, with spe-
cial emphasis on American victories. The thrill-
filled "on-the-spot" commentary is by TED
HUSING and BILL STERN.

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ALICE IN
WONDERLAND

The first motion picture ever to combine live
action and animated puppets in color! "Alice
In Wonderland," one of the world's best-loved
stories becomes a film which captures all the
charm and wonder of Lewis Carroll's immortal
classic! Will be pre-sold by one of the most
intensive nationwide campaigns ever put be-
hind any film.

Large-scale outdoors romance filmed in full
in the majestic Canadian Rockies!
tion picture to bring to the screen
he world-famed Calgary Stam-
pede! The cast is headed by lovely JOAN
LESLIE, JAMES CRAIG and JACK OAKIE.

WATCH EAGLE LION • WATCH EAGLE LION

WATCH EAGLE LION • WATCH EAGLE HON

W&ltet W&tiqeti $

THE BLANK
WALL

Walter Wanger's proved box-office know;how;
brilliant, fast-paced direction which Anthony
Mann demonstrated in "T-Men" and "Raw
Deal"; star value of lovely JOAN BENNETT,
and the unforgettable story, based on Eliza-
beth Sanxay Holding's greatest novel — and
you've got a picture which is tops!

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SPIRITUA

1 1 (Mr

TURHAN BEY, LYNN BARI, CATHY O'DONNELL
and RICHARD CARLSON head the fine cast of
this great romantic drama of phoney spiritual-
ists who prey on their gullible dupes! Timely
and thrilling exploitation hit!

WATCH EAGLE LION » WATCH EAGLE LlOf

WATCH EAGLE LION • WATCH EAGLE LSI

21

THESE
GREAT FILMS
ARE SET TO 60. . . .

Experienced showmen know that the
balance of the Eagle Lion program
will measure up to them in every
boxoffice essential !

BUILD BOXOFFICE
WITH EAGLE LION!.

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STRAIGHT TALK
From Eagle Lion

Eagle Lion is in business for only one reason — to deliver films which will
make profits for exhibitors and producer-distributor alike.

We know that we are partners of every exhibitor in the truest sense of the
word. We know that we can make profits only if our pictures make profits
for the exhibitors who play them.

Every move made by Eagle Lion — whether in production or the preparation
of "hand-tailored" promotion and point-of-sale selling designed to bring in
every possible dollar at the boxoffice — is planned as another step in our cam-
paign to make Eagle Lion the industry's outstanding source of supply of fine
boxoffice product.

The record proves that our program is right . . . just look back over the list
of great boxoffice properties and great selling campaigns we've delivered
up to now — the Ginecolor smash, "Red Stallion"; "T-Men," based on a com-
posite of actual Treasury Department cases, starring Dennis O'Keefe; the
six-star-studded "Ruthless"; "Northwest Stampede," Ginecolor outdoors
romance starring James Craig and Joan Leslie; the Abbott and Costello
comedy hit, "The Noose Hangs High"; "Canon City," factual drama filmed
at the Colorado State Penitentiary, scene of the country's most thrill-packed
jailbreak; "Mickey," the Cinecolor heart-warmer which made a star of young
singer Lois Butler; and "Hollow Triumph," Paul Henreid-Joan Bennett
co-starring dramatic romance.

We've got the production know-how to make fine boxoffice pictures . . . we've
got the sales know-how that brings patrons into your theatre . . . and with that
combination, you always have the assurance that EAGLE LION FILMS
ARE DESIGNED TO DO BUSINESS . . . MORE BUSINESS
RECORD BUSINESS! / / »

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SHOWMEN'S TRADE REVIEW, October 16, 1948

TOA Conciliation
Plan to Committee

Executive Body Will Study
Program, Says Lockwood

The conciliation policy, re-affirmed at the
Theatre Owners of America ccnvenion in
Chicago last month as a means of solving ex-
hibitor-distributor relations, will be implemented
by a plan to be presented to the organization's
executive committee in the near future, Paul H.
Lockwood, new TOA president, said in New
York last week.

Replying to questions by trade press represen-
tatives, Lockwood said he could not discuss
details of the plan since it had not been pre-
sented to the committee. However, he stated
that the "plan is broader than any I have seen
proposed heretofore," and that "it begins at
the local level and works up."

The new TOA president held a press inter-
view at TOA headquarters to reply to statements
by J. Arthur Rank regarding relations of the
British and United States film industries.

Challenges

Lockwood said that the remarks by Rank as
quoted in the press made it "rather obvious"
that the British film magnate inferred "that his
product and that of British films in general
has received unfair treatment" and that this
"must be challenged."

"As business men," Lockwood adds in a pre-
pared statement, "we (American exhibitors)
deal to the best of our ability in what will have
the greatest appeal to our patrons. . . . We do
not deal in prejudices. . . . We cannot dictate
to the American public what it wants in enter-
tainment. . . . Whenever he (Rank) gives us a
photoplay which appeals to the American public
— and he has done so several times in the past —
the public — our patrons — will give him the
reception he deserves. And without political
considerations or quota restrictions."

Wolfson Heads TOA
Television Committee

Theatre Owners of America President Arthur
H. Lockwood Monday appointed Mitchell Wolf-
son of Miami, Fla., as chairman of the TOA's
television committee, a post formerly held by
Lockwood himself. The committee has before
it at present among other things the feasibility
of establishing a theatre television distribution
system to tie up exclusive events for theatres
as well as an attempt to persuade producers to
cease allowing features they made for theatres
to be used for video.

SCTOA Conciliation
Plan Put Into Effect

Directors of the Southern California Theatre
Owners' Association Tuesday decided to put its
new exhibitor-distributor conciliation plan into
immediate effect.

The directors also announced that all the
approximately 400 members of the organization
were writing the American Society of Com-
posers, Authors and Publishers, advising it
that they were setting aside music fee payments
in a fund to be paid when the Ascap cases are
finally decided. Two federal courts have found
Ascap to be a monopoly, thus causing doubt as
to whom payments should be made.

They'll Take a Chance!

The next picture which the Marx Bros, will
make under the Marx doctrine of "own a piece
and share the profits" probably will be a biog-
raphy of their lives in association with Lester
Cowan, Chico Marx told the trade press in
New York last week.

Chico revealed that the madcap trio was all for
making pictures in which they own a share
and declared that with Writer Ben Hecht they
own SO per cent of "Love Happy" to be released
shortly by United Artists.

"It's the first picture that we've never taken
a dollar in advance," he said, then explained
the genesis of the Marx system of how to use
talent for "Das Capital."

It started in the bleak days of Paramount way
back when the redoubtable Chico, minus his wig
and his piano, was trying to raise a new Para-
mount biggie on the phone. Chico was crazy like
a fox. The Marxes had a Paramount picture
soon to be released. The Marx contract had
expired. Ergo, reasoned Chico, if "Paramount
gets a look at our last we'll be out of a job."

He prided himself on doing a good sales job
but the executive was so delayed in getting
around to the new contract that Chico and three
other sad Marxes found their picture in release.
It struck audiences with a dull thud and gave
box-office cashiers plenty of time to read maga-
zines propped up on their knees under the change
counter. Result : The Marxes were out.

So then they tried Irving Thalberg at MGM
and came out with a deal whereby they made
"A Night at the Opera" and shared in the
profits. They're still sharing for it's still play-
ing. They also made "A Day at the Races" on
the same deal and they're also collecting today.
So the Marxes think there's something to using
your talents as capital and taking a good cut
of healthy profit.

Quotes

". . . it is extremely difficult to make real
to peoples who have been cut off from the
democratic world for more than a decade
the ways in which democracy actually func-
tions. It is questionable whether abstrac-
tions and general statements about democ-
racy mean much to these people. By the
use of films, they can see for themselves the
democratic processes at work. Because of
this visual factor, films can be more directly
and immediately effective than any other

Calendar

OCTOBER

24- 26, convention, Motion Picture Theatre Owners
of Arkansas, Mississippi and Tennessee, Hotel Chisca,
Memphis.

26, seventh annual meeting, Motion Picture Theatres
Association of Canada, King Edward Hotel, Toronto.

27-28, annual convention, Kentucky Association oi
Theatre Owners, Seelbach Hotel, Louisville.

25- 29, semi-annual convention, Society of Motion
Picture Engineers, Hotel Statler, Washington, D. C.

NOVEMBER

1-2, convention, Allied Theatre Owners of Texas,
Dallas.

10. 11, convention, Allied Theatre Owners of Indiana,
Hotel Antlers, Indianapolis.

.12, 13, convention, West Virginia Theatre Managers'
Association, Terrace-Plaza Hotel, Cincinnati.

27-28, fall board meeting of National Allied, New
Orleans.

29-Dec. 1, annual convention, National Allied, New

Orleans.

medium of expression. The film overrides
the lack of education, for it can be under-
stood by people without much formal edu-
cation. It interests those people while at
the same time it instructs them and makes a
lasting impression."

— Brig. Gen. Robert A. McClure, on
U. S. Army Motion Picture "Ac-
complishments and Objectives"

Legal Pot Boils
In Nation's Capital

(Continued from Page 9)
atre suit, with Warners claiming the court had
no right to rule on divestitures at the present
time. Warners' 50 per cent partner in the theatre
— Kogod-Burka circuit — seeks to have the part-
nership dissolved by asking the court to compel
Warners' Stanley Company to sell its half to
K-B.

Dismissal of the suit against them by the
Center, Centerville, Md., was asked in federal
court also by Film Salesmen Charles Wingfield
of Columbia and F. B. Klein of 20th-Fox. The
two salesmen operate two houses in nearby
town and the Center filed suit against them,
their employers, Paramount and RKO, charging
conspiracy to give the Wingfield-Klein houses a
monopoly on first-run product.

Chicago Judge Exempts
'Hamlet', 'Snake Pit'

Federal Judge Michael Igoe of Chicago this
week exempted "Hamlet" and "The Snake Pit"
from his loop Jackson Park Theatre injunction
which limits first-runs to a maximum of
two. weeks apparently on the ground that the
costs of production entitled the pictures to
greater earn'ng opportunities than the average.

"The Snake Pit" was given an eight-week
run ; "Hamlet" apparently an unlimited run.
Judge Igoe had originally limited runs to pre-
vent delay in product for the plaintiff Jackson
Park.

House Committee
Hears Complaints

Claim that when the Griffith circuit opened
theatres near his independent houses they im-
mediately had the choice of second-run films,
was made before the House Committee on
Small Business in Oklahoma City last Friday
by Robert B. Busch.

Busch, who operates two neighborhood the-
atres, placed the blame for his troubles on the
larger circuit. Charles E. Dierker, attorney for
the Home, told the committee that the house
had originally had first-run but "then certain
forces began operating and the supply dropped
off." When he asked distributors, he declared,
why his client theatre's bids were not accepted,
he was told, "It's none of your business."

Philly NSS Branch
Services Washington

The office of National Screen Service in
Philadelphia, now services the Washington ter-
ritory out of the Philadelphia office.

12

SHOWMEN'S TRADE REVIEW, October 16, 1948

Selling the Picture

News and Ideas Concerning Profitable Advertising, Publicity and Exploitation

I.M.P.S. Clinic

Distributing the Theatre Program

(The first two reports on the discussion of pro-
grams were concerned with the general design
and frequency of issue of the theatre house
organs calculated to suit individual requirements,
and such limitations as budget and printing
facilities, of particular theatre situations. Into
the discussion of programs, naturally, the meth-
ods of distribution were injected, and in this
third' of the series dealing zvith programs we
quote opinions of various I.M.P.S. members on
ways and means they have found best to obtain,
economically, the largest readership in their
drawing areas for news about attractions.)

In general there is as much effort by the
average theatreman to give his theatre programs
distribution by hand as well as by mail.

However, the most important element in the
circulation phase of program operations is the
mailing list. Upon the efficiency of the mailing
list depends the final test of efficiency in theatre
program production. For no matter how attrac-
tive the piece, the aim is to sell tickets, and
unless the program gets into the hands of those
who are prospects there'll be little effective sell-
ing, whereas there can be an appreciable waste of
money if there is dead wood in the mailing list.

Use Box Holders

But the mailing list itself is subject to a
variety of applications, depending upon the
circumstances of the particular theatre. Many
theatres in the smaller communities use box-
holders as their list, with programs being mailed
to every one of the box-holders. In this type
of operation there is little point to aiming at a
large distribution at the theatre itself, and
several I.M.P.S. members in such situations say
they make only a small run above the mailing
requirements for theatre hand-out.

One of the methods widely practiced to main-
tain mailing lists is by use of the screen for
a trailer announcement urging those who are
not receiving the news about forthcoming at-
tractions to leave their name and address at the
box-office. Even more elaborate plans under
which there is a letter box in the lobby for

deposit of names and addresses as requested in
the trailer are used.

A dual purpose is served in an occasional
check-up of each individual on the mailing list
by enclosing a return card requesting the recipi-
ent to indicate if address is correct and whether
the person wishes the theatre to continue send-
ing^ programs. The cards returned may be ac-
cepted as conclusive proof not alone of the
accuracy of the list but also guidance as to
whether the type of program being used is
holding its reader interest. A notably poor re-
turn on such cards, managers who use this
method claim, is tantamount to an order for the
theatre to analyze things and determine if some
other form of program is indicated or whether
there is some developing trend or condition
which is resulting in a lack of interest in the
theatre either by reason of its advertising ap-
proach, its shows or its service. The number of
such check-ups per year varies, but four times a
year, every three months, is recommended by
some of the showmen who use this system for
keeping only live prospects on the list.

Guarantees Payment

Several members use the regular post office
form which guarantees payment of return pos-
tage of all programs undelivered. This reads :
"Postmaster : If undeliverable for any reason,
notify sender, stating reason, on form 3547, pos-
tage for which is guaranteed." The stamped
notice is carried on each piece mailed to the
list.

A sizeable mailing list, of course, involves
added equipment or outside services for the
addressing job. Some theatres maintain their
own addressograph machines with stencils cut
for each addition to the list. Additional names
collected are included in weekly, or bi-weekly
checkups of the list. Since a theatre goes that
far in its direct-by-mail efforts, it naturally
follows that it is a good investment to have
(Continued on Page 14)

'SECRET LAND' UNDERWATER PREVIEW. Attending the recent "snorkel" screen-
ing of MGM's Navy documentary, "The Secret Land," while cruising 67 feet under the waters
of Long Island Sound, were (1-r): Harry F. Shaw, Loew-Poli New England Theatres divi-
sion manager; Comdr. Robert C. Giff en: Lt. W. H. Kearns; Comdr. B. A. Clarey, Flag
Secretary of the Submarine Base at New London ; Harry Rosenblatt, MGM branch man-
ager, and Lou Brown, Loew-Poli Theatres publicity director. Comdr. Giffen was in charge
of the submarine Greenfish on its Antarctic expedition, with which the picture is concerned,
and Lt. Kearns was co-pilot of the Mariner George 1, one of the expedition planes which
crashed.

M. E. Cammack

Silver Anniversary Showmen

M. E. Cammack

I.M.P.S. Member

M. E. Cammack, whose acquisition of the
city-owned building in which he established
his Menominee Theatre followed a struggle
that paralleled his climb up the ladder of
showmanship, has gone
well past the Silver An-
niversary milestone of
his career in the movie
theatre.

The Menominee The-
atre, Menominee, Michi-
gan, was built up on the
out-dated remnants of
an old opera house
which, with the excep-
tion of occasional activ-
ity as a city auditorium,
had been dark for 2fi
years. Now it is a mod-
ernly - managed movje
house with a seating capacity of 750 and the
equipment to present pictures in accordance
with modern standards — it would have to be,
because with a 30,000 population drawing
area the Menominee has two first-runs and
a second-run in competition for his third-run
status.

In going back to his beginnings in the
movie theatre, Cammack, who had to make
his own living since he was fourteen, says:
"I don't remember exactly what year it was
when I first started working in a theatre."
But he figures it was 1918 or 1919. He can,
however, remember that he received two
passes and $1 for ushering all week in the
Rialto Theatre, Newton, Iowa. He also viv-
idly recalls that he lost a lot of interest in
school because "I was so wrapped up in my
theatre work" during his high school years.
The work, however, paid the way for his
education through high school and college.

Cammack has learned his showmanship in
the theatre itself. He did all kinds of jobs.
"I was an usher," he says, "bill poster — and
in those days we posted plenty of paper-
took care of changing all advertising, and I
well remember the first window display I put
in; it was for 'Blood and Sand' starring Ru-
dolph Valentino."

"Part of my time around the theatre during
the silent days," Cammack continues, "was
spent in learning to operate a projector."

In 1943, Cammack went to Menominee, de-
cided it was a town with possibilities and pur-
chased a bowling alley. But he wanted back
into theatre business, and leased the old opera
house, after considerable opposition from the
city fathers. Setting up a full-fledged picture
theatre in the old place and making a go of
it, Cammack then tried to buy the building—
which he did after two years. "The people
voted to sell it to me," he says, "then one
councilman still fought it. So in the next
election people removed him from office and
I bought the building.

"Mine is the only home-owned or inde-
pendent house in the twin-cities of Menomi-
nee, Mich., and Marinette, Wis."

It was quite a struggle, as some of the de-
tails sketchily covered above indicate. Today
Cammack is mighty glad he stuck to it — a
conclusion quite evident from his remark:
"Theatre business is a 'cock-eyed' business —
but I love it."

SHOWMEN'S TRADE REVIEW, October 16, 1948

13

Chest Drive Tied-In
With Toronto Premiere

A local Community Chest Drive tied-in with
the recent world premiere of Eagle Lion's "Let's
Live a Little" at the newly-erected Downtown
Theatre in Toronto, Canada. Robert Cummings,
star of the film, was named a special honorary
official of the drive and officiated at the opening
of the Community Chest's new headquarters,
headed a parade from the Royal York Hotel to
the City Hall where he was tendered a civic
reception, was guest of honor at a Rotary lun-
cheon, and visited homes for crippled children
under Community Chest care, as well as ap-
pearing at veterans' hospitals, charity fetes and
benefit sports events. The star also appeared at
a leading store and sold the first 100 tickets to
the drive's "Red Feather" dance, and also re-
ceived a custom tailored suit and topcoat from
a local tailor.

The campaign, which also featured extensive
radio promotion, photo coverage, newspaper
publicity and advertising, and outdoor promo-
tion, was staged by Dave Griesdorf and Irving
Herman, general sales manager and ad-publicity
chief, respectively, of International Film Dis-
tributors, Ltd., Canadian marketers of EL's
Hollywood product; Nat Taylor, 20th Century
Theatres head ; Max Youngstein, EL vice-
president in charge of advertising, publicity and
exploitation; and Jerry Pickman, Youngstein's
aide.

Autry Club Meets

Annual convention of the Gene Autry Friend-
ship Club, composed largely of adults who
devote their time to serious affairs, was held
last weekend, coinciding with the 10th anni-
versary of the club and Autry's 40th birthday.
Attendance at the Rodeo and at the Columbia
screening rooming for a showing of "Loaded
Pistols," Autry's latest film, were among the
Club's activities during the three-day meeting.

Index for September, 1948

Brass Tacks of Efficient Picture Theatre

Management

Smart Stunts That Boost Business. . . .Sept. 25, p. 19

Smart Theatres at Thrifty Costs Sept. 4, p. 17

What Goes With Foreign Films Sept. 18, p. 18

What It Takes to Make Ideas Work.. Sept. 11, p. 20

Equipment and Maintenance Sept. 1 1, pp. El-E-26

Exploitation Campaigns — By Pictures

Babe Ruth Story, The Sept. 18, p. 12

Fort Apache Sept. 11, p. 16

Mr. Peabody and the Mermaid Sept. 4, p. 13

Raw Deal Sept. 4, p. 16

Red River Sept. 11, p. 16

Rope Sept. 18, p. 15

Ruthless Sept. 11, p. 16

Scudda Hoo, Scudda Hay Sept. 11, p. 18

Silver River Sept. 4, p. 16

That Lady in Ermine Sept. 11, p. 16

Two Guys From Texas Sept. 25, p. 12

Exploitation Campaigns — By Stunts

Esther William* B -auty Contest S»nt. 4, p. 13

Gardenias for Women Sept. 4, p. 13

Honor Olympic Athletes Sept. 25, p. 12

Painted Footsteps Still a Winner Sept. 25, p. 12

'Press Kits' Make Bow Sept. 4, p. 16

Showman Starts Trade Group Sept. 4, p. 16

Treasure Chest Hunts Sept. 4, p. 16

Grist for the Showmanship Mill

Sept. 18, p. 15 ; Sept. 25, p. 13
I.M.P.S. Clinic

Sept. 4, p. 12; Sept. 11, p. 12; Sept. 18, p. 13

I.M.P.S. Roll Call Sept. 25, pp. 14, 15

Index for August, 1948 Sept. 18, p. 20

Money Dates for October Sept. 11, p. 18

Selling Slants Sept. 11, p. 13

Showmanalysis :

Good Sam Sept. 4, p. 14

Showmanship Slants Sept. 4, p. 16; Sept. 25, p. 13

Theatre Management — Special Articles:

Autographed Pigskins Sept. 18, p. 18

Cautious Motorists Sept. 25, p. 19

Dress Designing Contest Sept. 18, p. 18

Films' Importance in Community Life . Sept. 1 1 , p. 21
Hawaiian Orchids for Women Patrons . Sept. 4, p. 17

'Mrs. Oklahoma City' Sept. 4, p. 17

Popularity Contest With a Charity

Angle Sept. 4, p. 17

Campaign Material for
COLUMBIA'S
"The Loves of Carmen"

GENERAL APPROACH: One of the
world's great stormy love stories, "Carmen,"
originally a novel by Prosper Merimee, has
been a world-famous opera, a stage play and
a many-times filmed motion picture. Its
drama of love and hate and the downfall of
a Spanish soldier through his infatuation
for an unmoral gypsy trollop has long cap-
tivated many nations, and this Columbia
Technicolor production starring Rita Hay-
worth and Glenn Ford should share gen-
erously in public response to its appeal.

NEWSPAPER ADS: The 27 ad mats have
been designed to overshadow other amuse-
ment ads on any display page and will
easily do so, for in most all instances they
employ contrasting white space to set off
the selling angle. Selection of the cuts in
the ads was judiciously done and includes
the embrace of the two stars, the dancing
figure of Mss Hayworth and the quarrel
scene in which Ford is administering an
angry slap. Catchlines compel attention.
Five dramatic scene stills are employed in
two of the larger ads, 5-column, 1,100-liners,
making them somewhat cluttery but still
with white space to emphasize the main illus-
tration. Outstanding for newspaper use are
the simpler 5-column, 800-liner with the
dancing figure of the gypsy, the 4-column,
800-liner showing the slapping scene and
the 3-column, 600-liner, depicting the stars in
embrace. These scenes are repeated in sev-
eral of the smaller ads. There are five spe-
cial ad mats for advance campaigns and five
for use at the closing of the engagement; a
utility ad mat and eight art stills that ex-
hibitors can use in making up their own ads.

DISPLAY MATERIAL: The four posters
are attention-compelling with generous use
of white space in the 24 and six-sheets. All
are excellent for cut-outs for lobby, marquee,
standees and windows. Insert and window
cards, the slide and herald cuts repeat those
of the ads and posters and therefore are
valuable. The eight 11x14s stress the pic-
ture's drama. The press book cover makes
fine lobby and window display material.

EXPLOITATION: Exhibitors will find a
plethora of promotion ideas and suggestions
in the section's eight pages from which
they may pick out those most suitable for
their situations. National tieups include Tewi
lingerie, Luxor hats, Juilliard wool jablow
coats, Glentex scarves, Volupte compacts,
Artcraft hose, Joyce bags, Frank Starr cela-
nese gowns. Then there is Arthur Murray's
"Carmen Flamenco" dance, the Carmen rose
corsage, four book promotions, tobacco store
and luggage shop tieups, "kisses" from Car-
men, Carmen travel stunts, free window
streamer mats, a 30-day NEA serialization
of the story, Ford and Director Charles
Vidor radio transcriptions, also radio spots;
Carmen contests, school contests, Carmen
lover recognition stunt, ballyhoos, love notes,
four trailers, a fortune teller promotion, five
sets of stills, stair ads, 3-sheet setpiece, Car-
men rose fashions and fashion display, and
others.

Last Chance to See Film
Sells 'Jolson Story7 Run

Who ever heard of a manager cashing in on
the fact that a picture is on its last booking
rounds? You're hearing of it now. Manager
Mike Piccirillo of the Center Theatre, Hart-
ford, Conn, penciled in "The Jolson Story,''
which is being withdrawn from the market after
its present swing, and added to that "The Lost
Weekend." This sounds offhand as somewhat
risky business, but listen to what Mike did
about it.

His advertising and publicity played up the
fact that this was the last chance for movie-
goers to see "The Jolson Story" before it was
withdrawn from the market. Newspaper column-
ists also mentioned the situation and suggested
that those who had missed the picture before
and those wishing to see it again should take
this last opportunity.

In a practical way Piccirillo increased his
newspaper space, made special stage announce-
ments, played Jolson records in the lobby and
used a special display in the form of a half
globe, inside of which were a photo of Jolson
and titles of a number of his songs. For "Lost
Weekend" he dressed an usher in evening
clothes and had him walking around looking
through a pair of binoculars made of two
whiskey bottles taped together. The whole
worked out like a charm.

Perfume and 'Ermine'

Free perfume was given away to the first
100 women in line at the Poli Theatre, New
Haven, Conn., by Manager Morris Rosenthal
to exploit his showing of 20th-Fox's "That
Lady in Ermine." — HFD.

I.M.P.S. MEMBERS TELL:

Why I'm Glad I Started as:
a Projectionist

By W. G. CAUDILL

Manager, Spartan Theatre, Sparta, N. C.

[This is the first of a series to be published in
this department. The series is the result of
member reaction to a piece published some time
ago which referred to the percentage of owners,
managers and assistant managers who began
their theatre careers in other theatre jobs.]

I started as a projectionist and worked at it
for five years. And I'm glad I did, because it
educated me in the most important part of the
business — The Heart of the Whole Thing.

Most people think that the movie theatre busi-
ness starts in the box-office, but let me tell them
that it doesn't. It starts in the projection booth.

Being a projectionist for five years gave me
many chances to learn so many things. For in-
stance : the kind of pictures your town likes
best ; how to handle the film ; what is the best
policy ; how the booth should be kept in good
order; whether projection is up to top efficiency
for the equipment used ; maintenance of sound
heads, power units, amplifiers, speakers — even
the heating system — and, of course knowledge of
electrical wiring and its application to lighting
systems.

My experience taught me that the projection-
ist and manager should work hand-in-hand. I
was fortunate in that the owner was also the
manager of the theatre where I was projection-
ist. But whatever the breaks I nrght have had,
I am glad I started as a projectionist.

14

Video Advertising Now
Steady Paramount Policy

Paramount not only has been using television
in the New York area to ballyhoo its pictures
but apparently is set on a steady policy of using
the new entertainment medium to advertise its
product.

To date the company has been on NBC's
"Open Road" using brief clips of ' Sorry, Wrong
Number" to point up the remarks made by
Author Lucille Fletcher in an interview. This
is reportedly the first time a major has used
film clips for this purpose.

A second use of the new medium was over
ABC's »"M ovieland Quiz" where stills of past
pictures were used in a guessing contest, with
prizes ef tickets good for the New York Para-
mount. Since the stills had to be from pictures
already seen, Paramount's publicity department
selected Ray Milland in "The Lost Weekend"
and got a tie-in with his forthcoming ''Sealed
Verdict" through the program's commentary.

A third program is on the video version of
"Author Meets the Critic," first television show
to promote motion pictures. Here, scenes of
motion pictures were shown. The chief dif-
ficulty in selecting scenes for televising is Para-
mount's commitment to the American Federa-
tion of Musicians not to use music from the
sound tracks, which presents a difficult editing
policy. Personalities, such as authors or others
connected with the film, are used for the live
talent on the video shows in order not to put
Paramount stars over the medium.

'Johnny Belinda' Gets
Hollywood Premiere

Actors, directors, writers, production execu-
tives, 200 name stars and other industry leaders
attended the premiere of Warners' "Johnny Be-
linda" at the Hollywood Theatre in the film
capital Thursday night.

Warners also extended invitations to the 37
actresses who have given the finest performances
of all time in the opinions of the nation's movie
editors. The premiere was the first dress-up
affair to be staged by the film company since
the "Night and Day" openings 2 years ago.

Charles Schlaifer, 20th-Fox ad-publicity direc-
tor, has named special advertising and publicity
representatives to handle promotional campaigns
for each sales division in the Spyros P. Skouras
35th anniversary celebration. Serving in an
advisory capacity in General Sales Manager
Andy W. Smith's home office cabinet are Rodney
Bush, advisor to the eastern division; Stirling
Silliphant, to the southern divisicn; Christy
Wilbert, to the central division ; Sid Blumen-
stock, to the western division, and Jonas Rosen-
field, Jr., to the Canadian division. They will
help coordinate all campaign activity within each
division.

# * *
A recently perfected photographic process
known as VitaVision which presents three-
dimensional stills in full color and is ideally
suited for counter and window display in
stores, hotels, restaurants, ticket agencie, bus
terminals, etc., is being utilized by Eagle Lion
in the company's promotion for the Washington
and New York premieres of "The Red Shoes."
The apparatus consists of a shadow box approx-
imately 21 inches high, 14 inches wide and five
inches deep. Set within the box and illuminated

QUAINT GALS. Here are Bonnie Pugsley
and her sister dressed for the Susanville pa-
rade, in which they won first prize as most
individual entry. Notice the 80-year-old doll
carriage.

I M.P.S. Member Report

Zwiebel Cops 1st Place
In Susanville Parade

LEE ZWIEBEL of the Sierra Theatre.
Susanville, Calif, tells us 'how he horned into
the annual Lassen County Livestock Show and
Rodeo Parade, coming up with the prize-win-
ning exhibit — in this case the two old-fashioned
girls shown in the cut, plus an eighty-year-old
doll carriage. The idea, says, Zwiebel, was to
tie-in with the centennial years of the state of
California and at the same time to sell his book-
ing of "Four Faces West."

The parade was nearly a mile long and was
viewed by more than 8,000 persons who jammed
the route. The prize was on the basis of "the
most individual entry." This was the third year
the Sierra Theatre had won first place in the
class entered. In 1946 Zwiebel came up with
a gray donkey to advertise "Smoky" and in 1947
he entered a horse-drawn float featuring Santa
Claus and ballyhooing "Trail Street." Zwiebel
says the stunt really paid off at the box-office.

by a 25-watt bulb is a glass panel behind which
is inserted a full-color, stereoscopic 10-by-13-
inch still. This still may be replaced without
difficulty.

* * *

Heavy advertising, publicity and exploitaiun
campaigns will signalize the four pre-release
engagements set by Paramount on "Miss Tat-
lock's Millions," according to Charles M.
Reagan, vice-president in charge of distribution.
The four key cities which will play the' film
prior to national release on Nov. 19 include San
Francisco, Paramount Theatre, Oct. 21 ; Kansas
City, Paramount, Oct. 27 ; Minneapolis, Radio
City, Oct. 29, and Detroit, Michigan Theatre.
Nov. 12.

* * *

Time, Ne-wszveek, Life, Look and The Satur-
day Evening Post are included among various
publications carrying advertising on Walt Dis-
ney's "So Dear to My Heart" which are mail-
ing special copies to company sales executives
and theatre circuit heads. In each case the
special copy is accompanied by a letter from
the magazine calling attention to the ad cam-
paign on the Technicolor feature.

SHOWMEN'S TRADE REVIEW, October 16, 1948

I.M.P.S. Clinic

Distributing the
Theatre Program

(Continued from Page 12)

available in the lobby printed cards for names
and addresses to be filled in by patrons.

The check-up on lists covering only box-
holders can bz made directly at the post office.
The door-to-door method of distribution is found
effective by many theatres, but only if there is
good supervision of the boys or girls who do
the distribution work — since it is often a tempta-
tion to shorten the job by dumping batches of
the programs on a highly curtailed tour of the
appointed route. Where programs are handed
out on street corners in the old hand-out tradi-
tion of theatrical throwaways, the evidence is
always there at the point of distribution as to
whether the people who receive the programs
are sufficiently interested to carry them along for
a short distance at least. In cases where they
fall and litter the spot where they were handed
out the theatre knows positively that his effort
is sadly lacking somewhere and repeating the
performance is sheer waste.

Provide a Holder

Where there has been a good cultivation of
merchant cooperation with the theatre, there is
opportunity to provide a holder which is placed
on a counter or other accessible spot in a store
for people to help themselves to theatre pro-
grams. This method is highly recommended by
some of the I.M.P.S. members who have de-
veloped it' to a point of efficiency.

Included among the members whose views are
covered in the foregoing compendium ar° • Al
Myers, Granada- Academy, Portland, Ore. ;
Larry Kent, Plaza, Houston, Texas ; Earle J.
Stierwalt, McCleary Theatre, McCleary, Wash. ;
Ray E. Schmidt, Community, Tuckerton, N. J. ;
Morley A. Quatroche, Westhampton Theatre,
Westhampton Beach, L. I. ; Vincent Gulli, Sr.,
Roxy, New York ; Paul F. Erickscn, Alki
Theatre, Wilbur, Wash.; R. A. Prrtchard,
Rhodes, Mt. Vernon, Ore. ; W. Berkley, Adler
Theatre Co., Mansfield, O. ; W. L. Crouse, Re-
gent & Grant, Eveleth, Minn. ; M. W. Lathrop,
Orland Theatre, Orland, Calif.; Archie Boney,
Ute Theatre, San Jon, N. M. ; Vincent Mas-
tracco, Smalley's Theatre, Camden, N. Y. ; G.
Mandryk, Mayfair, Olds, Alberta, Canada ; Tony
Lehmann, Paramount, Middletown, N. Y. ; G.
Germain Palace Pittsfield, Mass. ; D. W. Good-
win, Urban, Dallas, Texas; V. F. Haselhorst,
Northville Theatre, Northville, S. D.; F.
Orlando, Elmero, Santa Monica, Calif. ; H.
Jensen Mark, Casino, Pendel, Pa. ; Richard E.
Kepler and John J. Deeb, Park Theatre, Mead-
ville, Pa. ; M. G. Caudill, Spartan Theatre,
Sparta, N. C. ; Den Bertling, Brad Theatre,
Bradford, O. ; C. Jarvis, Avalon, Marysville, O.

Filmack Brochure Details
Election Trailer Ideas

A special brochure devoted to trailer ideas for
publiciz:ng election night returns has been pub-
lished by Filmack Trailers, according to Harold
Perlman, advertising director.

The brochure urges that returns be announced
at various intervals through the use of radio,
teletype machines, public address systems, or
television sets in the theatre lobby. While ex-
hibitors should announce returns as a public
service, Perlman points out that it is also a
matter of competing for business because of
home radio and television sets.

GRIST FOR THE SHOWMANSHIP MILL

...on its way to

Radio City Music Hall

/

mi A

yOU GOTTA
STAY HAPPY

with

SBLm

KOLAND YOUNG':

Prodi

A WONDERFUL COMEDY FROM U-I

to take its place

with the great comedy hits
of all time!

16

Cabbages, Kings
And Other Things

(Continued from Page 8)

hibitor because of its clarity and the wealth of
legal reference cited to support it. Columbia
University, New York, may have copies of the
Columbia Law Review in which it appears for
$1. Lacking that, the Review can usually be
found in local law libraries as well as university
libraries.

And on the concrete action side of the tele-
vision picture, Gael Sullivan, executive director
of the Theatre Owners of America, took a trip
to Washington this week to see what the TOA
could do about television.

Follows Plan

This trip was along the lines laid down by the
convention of possibly setting up a booking or-
ganization to handle exclusive television events
for theatres and reportedly also to consider the
possibility of putting TOA, or a specially organ-
ized subsidiary, into the television station field,
possibly to control relay stations by which these
programs could be furnished to theatres.

Sullivan declared that he "had been exploring
it" during the Washington trip, talking to en-
gineers and others. He added: "I don't know
whether we will be able to do it or not."

One of the problems which may arise is
whether TOA, which has as its members some
very large circuit executives who are also inter-
ested in getting video licenses, would not run
into difficulties right there in view of the Federal
Communications Commission views.

Another problem, which is strictly one in
video, is the fact that the commission is study-
ing the possibility of making new channels avail-
able on a different spectrum. This might make
a lot of present receiving equipment obsolete.

Sore, But Good

The producer was pretty mad about it. He
isn't a big producer with a Hollywood swim-
ming pool to which is attached a house. He
makes westerns quick-like, as quick as he can
because the object is to make them cheaply.

What he's mad about is the fact that he can't
make them as cheaply as he would like to and
this rising cost problem he blames on labor.
This week he cited two instances to make his
point :

It seems that in one scene there was a prop
plant in the window and he thought a real, live
honest-to-goodness geranium would be more pho-
togenic. So he ordered the substitution and
came up against a road-block — the prop man
could move the synthetic plant out but he
couldn't move the geranium in. That took a
green goods man at extra pay. The producer did
without the geranium.

Then the company embarked for the desert
with a live rabbit in a cage. The rabbit was to
be released, run across the desert and the hero
was to demonstrate that he could hit the side of
a barn door with his six-shooter by shooting the

Patrons in Trucks

Patrons of Paul Amadeo's E. M.
Loew drive-in at Hartford, Conn., ar-
rive for the shows in all sorts of vehicles
— in trucks and trailer cabs as well as in
autos. "Almost every night," he told
Hartford newspaper editors, "we have
people visiting in trucks — even in trailer
cabs. We just put 'em in the rear ramp
so they don't disturb anybody, and install
a couple of speakers." The fact was a
novelty and the editors gave it a "story."

New Sitting Service?

Telecasts of the world series raised
such enthusiasm in Chicago that some
gentlemen reportedly gave those with
nothing better to do a couple of bucks
a-piece to hold down seats in bars t.ll the
games started. Possibly this may de-
velop into a new sitting service.

rabbit. But when it came time to release the
bunny, it developed that no one in the crew was
authorized to handle the animal. This was in
the jurisdiction of an animal handler, who also
handles lions. The producer was put out for he
felt he had to get over the hero's pistol precision
when a member of the cast reported a snake
was sunning himself out in the desert. So they
shot the snake instead !

But, wonders the producer, where would he
have been had not nature presented him with a
snake ?

That Suit Again

Washington was buzzing again this week with
possibility of a consent decree in the Govern-
ment suit. The type of story hasn't changed
much. It's to the effect that the Big 5 — Para-
mount, Loew's, RKO, 20th Century-Fox, War-
ner Bros. — would work out some sort of com-
promise with the Government.

This remains to be seen. A consent decree
that left them theatre holdings presumably
would be welcomed by the Big 5 and would
remove that element of indecision that further
trial of the suit would undoubtedly prolong.
Trade talk was also considering the possibility
that a change of national administration might
cause a change in attitude toward the anti-trust
laws, a possibility which some Washington
sources did not consider too good.

RKO Fall and Winter
Releases Set at 10

Ten productions were scheduled for late fall
and early winter release by RKO Domestic
Distribution Vice-President Robert Mochrie
Monday, among which will be "Tarzan's Foun-
tain of Youth" which will introduce Lex Barker
as the new Tarzan and a series of western
drama led off by "Indian Agent," starring Tim
Holt. In addition, Sierra Pictures "Joan ot Arc"
will go into its roadshow policy in several loca-
tions, Mochrie said.

The other pictures to be released are :
Leo McCarey's "Good Sara," "Every Girl Should
Be Marueu," "A Song Is Bora," Wait Disney s "bo
Dear to My Heart," "The Boy With Green Hair,"
"They Live by Night," "The Window," "Enchant-
ment." Already in release is "The Velvet Touch."

Monogram Acquires
Dallas Exchange

Monogram this week bought its Dallas fran-
chise from Lloyd Rust and E. Blumenthal who
will devote their time in the future to their
theatre holdings in the Dallas area, Monogram
President Steve Broidy announced th's week.
The latest acquisition gives Monogram nine
domestic exchanges plus two in which it has
half ownership. Remainder are franchised.

'Birth of a Nation'
Reissue in January

National Exploitation Release Company this
week announced that it had acquired world rights
on "The Birth of a Nation" from Harry Aitken,
president of Epoch Producing Corporation, and
will reissue the picture in January after several
test showings in Fox West Coast theatres.

SHOWMEN'S TRADE REVIEW, October 16, 1948

Television Aid to
Films — Raibourn

Television is going to be a means of making
people "want to see motion pictures," Paramount
Vice-President Paul Raibourn declared over
NBC's Town Meeting of the Air Tuesday night.

Citing the things which his company learned
from studying television, Raibourn said :

". . . we have learned that the television set in
the home is going to be such a marvelous in-
strument for making people want to see motion
pictures that one wonders sometimes if it wasn't
just devised for that purpose.

"There is no way of making a person hungry
as completely effective as that of giving him a
small taste of a delectable dish. Through a tele-
vision broadcast we will come into your home to
show you just enough of a picture to make you
hungry for the rest of it. And if you don't come
to the motion picture theatre to see it after that
then either we have done a bad job or you are
becoming old and blase."

Raibourn also said Paramount had learned that
"in television the viewer likes his entertainment
in quarter and half-hour segments, as he does in
radio, while in the theatre he likes two to three
hours of relaxation.'"

Gordon Forms
Television Features

Formation of Television Features, Inc., to
produce for video, was announced this week in
New York by Larry Gordon, president of the
new firm. Other officers are Mrs. Ann Griffen,
treasurer, and Nancy Gould, secretary, with, a
board consisting of Chairman Irving Bonnefl,
Henry Hobart and H. Lionel Miller. First pro-
duction will be a brotherhood film for the
National Conference of Christians and Jews.

Ralph Cohn Forms
Video Producing Unit

Formation of Telespots, Inc., to produce and
distribute live and film television shows was
announced this week by President Ralph Cohn m
New York.

Toddy to Reissue
11 Westerns

Toddy Pictures this week announced that it
had acquired national reissue rights on the fol-
lowing 11 western titles: "Under Western
Skies," "Riders of the North," "Law of the Rio
Grande," "Sons of the ' Plains," "A Man's
Country," "West of Cheyenne," "Phantom of
the Desert," "Westward Bound," "Lone Trail,"
"Code of Honor," "Beyond the Law."

B&K to Build

New Chicago House

Balaban and Katz will build a new $2,500,000
theatre in Chicago's Loop district at State and
Lake streets to replace the Apollo, which will be
razed to make way for a bus terminal, it was
reported from Chicago this week. The house to
be named the Paramount, will seat 2,500.

Showmanship!

The new Reseda Theatre, Los Angeles,
has set up a baby-sitter bureau, in which
a registry of willing sitters is maintained.
All baby sitters get passes, and it leaves
Mom and Pop free to attend the show.

UNITED ARTISTS ANNOUNCES
THE EXPLOITATION SCOOP

OF THE YEAR!

II

The

4

Revealed for the first time!

m A DOCUMENTARY! IT'S FICTION BASED ON FACT!

Kill Roosevelt

FROM A STORY CIRCULATED BEHIND CLOSED DOORS FROM DOWNING STREET TO THE KREMLIN!

Sensational Accessory Line NOW Available at Your National Screen Exchange!

A Selected Films, Inc. presentation • Directed by WILLIAM FRESHMAN • Released thru UNITED ARTISTS

18

SHOWMEN'S TRADE REVIEW, October 16, 1948

The Box-Office Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

Million Dollar Weekend

Eagle Lion Drama 73 mins.

AUDIENCE SLANT: Passable semi-
mystery entertainment that will hold the in-
terest of not-too-discriminating audiences.

BOX-OFFICE SLANT: Fair cast names
put it at the head of its class — its class being
that of a supporting feature.

Cast: Gene Raymond, Stephanie Paull, Francis Led-
erer, Robert Warwick, Patricia Shay, James Craven.
Credits: A Masque Productions Picture. Produced by
Matty Kemp. Original story by Matty Kemp and
Gene Raymond. Directed by Gene Raymond. Screen-
play by Charles S. Belden. Music by Phil Ohman.
Photography, Paul Ivano.

Plot: Gene Raymond takes a million dol-
lars worth of securities from the office safe
and skips off for Shanghai. On the plane a
girl, Stephanie Paull, asks him to help her.
It develops she has been responsible for her
husband's death and Francis Lederer
(s-s-s-s!) is also on the plane in order to
blackmail her. They get to Hawaii, when
Lederer gets wise to Raymond's situation
and steals the brief case containing the se-
curities. After a hard time of it Raymond
recovers the case and returns it to the office
safe first thing Monday morning before any-
body is the wiser. He and Stephanie meet
a month later by agreement in Hawaii to
take up the unfinished business of love.

Comment: This film starts out interest-
ingly enough with the characters being
brought together on the plane. But when the
guilty doings of the three principals are re-
vealed to the audience the picture steadily
loses pace and also common sense. The
dialog stiffens and so does the acting, and,
finally, the denouement is brought about by
the long arm of coincidence. Also, if you
want to be real picky, it might be said the
story is not ethically correct, since Raymond,
who actually committed a theft, got away
with his deed simply because he returned the
securities in time. In other words, it's all
right if you get away with it. There's noth-
ing for this effort except second place on the
bill, although the fair cast names ought to
make it a strong starter in that slot.

Macbeth

Republic Drama 107 mins.

AUDIENCE SLANT: (Adult) Class audi-
ences, espec'ally the devotees of Shakespeare,
will inevitably compare the screen adaptation
methods of Welles and Olivier, with Welles
drawing the most criticism for his individual
treatment of "Macbeth." However, the pic-
ture does manage to sustain interest, more
for one's curiosity in the Welles treatment
than because of the plot itself, which is diffi-
cult to fol'ow. Its appeal for the masses is
considerably limited.

BOX-OFFICE SLANT: Tailored solely
for class audiences, it will score best at the
box-office when played under their auspices
in special engagements.

Cast: Orson Welles, Jeanette Nolan, Dan O'Herlihy,
Roddy McDowall, Edgar Barrier, Alan Napier, Erskine
Sanford, John Dierkes, Keene Curtis, Peggy Webber,
Lionel Braham, Archie Heugly, Christopher Welles,
Morgan Farley, Lurene Tuttle, Brainerd Duffield,
William Alland, George Chirello, Gus Schilling. Credits:
A Mercury Production presented by Charles K. Feld-
man. Produced and directed by Orson Welles. From

National Reviewing Committees'
Classifications

HILLS OF HOME (MGM)

FAMILY — National Board of Review.

CLASS A — -SEC. 1 — National Legion of Decency.

MAN-EATER OF KUMAON (U-I)

FAMILY — National Board of Review.

CLASS A — SEC. 2— National Legion of Decency.

LARCENY (U-I)

MATURE— National Board of Review.

CLASS A — SEC. 2 — National Legion of Decency.

FOR THE LOVE OF MARY (U-I)

FAMILY — National Board of Review.

CLASS A — SEC. 1 — National Legion of Decency.

the play by William Shakespeare. Associate Producer,
Richard Wilson. Photography, John L. Russell. Sec-
ond Unit Photography, William Bradford. Optical
effects, Consolidated Film Industries. Special effects,
Howard and Theodore Lydecker. Art direction, Fred
Ritter. Music by Jacques Ibert. Conducted by Efrem
Kurtz.

Plot: Ambitious Macbeth, influenced by
his unscrupulous wife, murders Duncan,
King of Scotland, and takes the crown, there-
by fulfilling the witches' prophecy that he
will be King. Next, Macbeth orders the mur-
der of Banquo, a general, whose sons, it
had also been prophesied, would succeed
him. The return of Banquo's ghost at a ban-
quet shatters Macbeth's nerves. When he
learns that Macduff, a nobleman, and Mal-
colm, Duncan's son, have escaped, he orders
the execution of Macduff's immediate fam-
ily. Macduff and Malcolm return with an
army against Macbeth and overcome the lat-
ter's forces. Unafraid, Macbeth battles Mac-
duff, since the witches had foretold that
"none of woman born" cold harm Macbeth.
However, when he learns that Macduff's
birth was untimely, Macbeth has no recourse
but to fight to the death. He is slain, and
Malcolm is proclaimed King of Scotland.

Comment: Inevitably, Orson Welles' "Mac-
beth" will be compared to Laurence Olivier's
"Henry V" and "Hamlet." The comparison
is Hkely to reveal that, with Olivier's screen
adaptations of Shakespeare's plays practi-
cally a standard gauge, the Welles treatment
lacks the latter's taste and imagination in
translating in cinematic terms the Bard's ma-
terial. Readers of Shakespeare will find that
Welles has made several changes in his screen
adaptation and has added a character not in
the original play. Furthermore, he has made
himself the center of attention, with the cam-
era focused on him in innumerable closeups
throughout the picture. The plot is difficult
to follow and the dialog, with its Scotch
burr is, for the most part, unintelligible. Yet,
in spite of these defects, the picture manages
to sustain interest, probably more for one's
curiosity in the Welles treatment, including
characterizations, settings, sound and pic-
torial effects than because of any compelling
aspect of the plot itself. The early sequences,
in which Macbeth murders Duncan, and
those scenes showing Macduff's army, behind
boughs from Birnam Wood, attacking Mac-
beth's castle, are the most thrilling. While
this version of "Macbeth" is likely to draw
criticism from class audiences, especially
those who are sensitive about their Shakes-
peare, it is nevertheless tailored solely for
that segment of the population and will
score best at the box-office when played un-
der its auspices in special engagements. The
film's appeal for the masses is considerably
limited.

The Gallant Blade

(Cinecolor)

Columbia Romantic Drama 81 mins.

AUDIENCE SLANT: (Family) An ac-
tionful, swashbuckling romance that holds
many moments of beauty and many sequences
of thrills. The fact is that some of the time
it is a dressed-up western, which is all to
the good.

BOX-OFFICE SLANT: There are Larry
Parks and Marguerite Chapman, plenty of
action, and by far the finest job yet put out
by Cinecolor. For all the family.

Cast : Larry Parks, Marguerite Chapman, Victor
Jory, George Macready, Edith King, Michael Duane,
Onslow Stevens, Peter Brocco, Tim Huntley, Ross
Ford, Paul Campbell, Fred Sears, Nedrick Young,
Wilton Graff. Credits: Production, Irving Starr. Di-
rection, Henry Levin. Screenplay, Walter Ferris and
Morton Grant, from a story by Ted Thomas and Ed-
ward Dein. Additional dialog, Wilfrid Pettitt. Musical
score, George Duning. Photography, Burnett Guffey
and Charles Lawton, Jr. Color supervisor, Wilton
Holm.

Plot: France has finally won out in the
Thirty Years War, but the rank and file of
people are decimated, both physically and
financially, with starvation rife. Marshall
Mordore, in the person of Victor Jory, wants
to war on Spain to prevent internal revolu-
tion. Ranged against him are General Cadeau
(George Macready) and his aide, Larry
Parks. He meets Marguerite Chapman, Mor-
dore's secret agent. They fall in love and
through this love Larry and his group at
length foil Mordore, whose machinations fre-
quently have all concerned one step from the
gallows. France is saved for peace.

Comment: With a gorgeous Cinecolor
background which takes full advantage of
the bright velvets, plumes and ornate room
decoration of the first half of the seventeenth
century, "The Gallant Blade" discloses itself
to be primarily an action picture which at
times adds up to a western in velvets. This
is all to the good and works in well with the
story. Larry Parks, Miss Chapman and
George Macready are continually in hot
water — they are always being chased and
always escaping by virtue of Parks' superb
swordmanship (and be it said the swordplay
of all in the film is exceptionally good, al-
though probably not orthodox from a cor-
rect fencer's viewpoint). The Cinecolor job
surpasses anything this method has produced
before and really makes the picture. Some
of the sky and water shots are breathtaking.
This one is for all the family. The thing to
stress is the action; they won't be disap-
pointed. And then Parks, Chapman and Cine-
color. Plainly a program-topper.

The Three Musketeers

(Color by Technicolor)
MGM Drama 123 mins.

AUDIENCE SLANT: (Family) Dashing,
thrilling and swashbuckling film version of
the Alexander Dumas' book. A picture all
classes of audiences will find excellent enter-
tainment.

BOX-OFFICE SLANT: Should do smash
business wherever played, for it has powerful
marquee name draw, treats of a familiar

SHOWMEN'S TRADE REVIEW, October 16, 1948

19

subject, and is the type of screen fare today's
public seems to be seeking.

Cast: Lana Turner, Gene Kelly, June Allyson, Van
Herlin, Angela Lansbury, Frank Morgan, Vincent
Price, Keenan Wyiin, John Sutton, Gig Young, Rob-
ert Coote, Reginald Owen, Ian Keith, Patricia Medina,
Richard Stapley. Credits: Directed by George Sidney.
Screenplay by Robert Ardrey. Technicolor Color Di-
rector, Natalie Kalmus. Associate, Henri Jaffa. Pho-
tography, Robert Planck. Musical Score by Herbert
Stothart, with themes by Tchaikovsky. Produced by
Pandro S. Berman.

Plot: Based on the Alexandre Dumas book
of the same name, this is the story of the
intrigue that went on in the court of King
Louis XIII, where Richelieu was trying to
gain control.

Comment: Practically everybody has some
personal knowledge of Alexandre Dumas'
"The Three Musketeers," whether they read
the famous classic, heard about it from
others, or remember previous films based on
it. Whatever their impressions, it isn't likely
that they have conceived of a production as
lavish, beautiful and impressive as this o'ne.
"The Three Musketeers" is a curious com-
bination of slapstick comedy, romance, ad-
venture, swordplay and tragedy — all com-
bined to provide excellent entertainment for
all classes of audiences. The costuming, the
settings (both indoors and out), the Techni-
color and the all-around production require-
ments have been accorded lavish treatment
by Pandro S. Berman, who can chalk up
another hit to his growing list of successful
pictures. The direction of George Sidney,
encountering all the facets of entertainment
apparent here, is splendid, the acting is con-
vincing and the swordplay thrilling. To all
this is added hard-riding, action and suspense.
Performances are so generally excellent as
to defy selection without slighting others
whose work is equally as good. But Gene
Kelly, Lana Turner, June Allyson and Van
Heflin, in particular, standout in thoroughly
convincing portrayals, with Vincent Price,
Frank Morgan, Keenan Wynn and others
providing additional fine characterizations. As
the semi-serious, sword-wielding, dashing
young D'Artagnan, Kelly gives strong evi-
dence of his increasing star stature. The pic-
ture should do outstanding business wher-
ever played, for it has powerful marquee name
draw, treats of a subject that is vastly fa-
miliar, and is the type of screen fare today's
public seems to be seeking.

Kiss the Blood Off My Hands

Univ.-Int'l Drama 79 mins.

AUDIENCE SLANT: (Adult) Alternat-
ing between cruelty and sentimentality, this
unusual mixture packs a certain fascination
that grows on you after you have seen the
picture.

BOX-OFFICE SLANT: While the film
is rough and ready in its action, the funda-
mental theme is a love story; therefore the
ladies, as well as the men, should like it. Go
after them.

Cast: Joan Fontaine, Burt Lancaster, Robert New-
Ion, Lewis L. Russell. Aminta Dyne, Grizelda Hervey,
Jay Xovello, Colin Keith-Johnson, Reginald Sheffield.
Campbell Copelin, Leland Hodgson, Peter Hobbes.
Credits: A Harold Hecht-Norma production. Screen-
play, Leonardo Bercovici. Adaptation, Ben Maddow
and Walter Bernstein. Additional dialog, Hugh Grey.
From the novel by Gerald Butler. Produced by Rich-
ard Vernon. Direction, Xorman Foster. Photography,
Russell Metty. Music, Miklos Rozsa.

Plot: Some veterans came out of the war
trigger-happy; Burt Lancaster came out fist-
happy. His temper is touch and go. In a
barroom brawl the owner is accidentally
killed, with Robert Newton, a crook, as wit-
ness. Lancaster runs from the police and

gains refuge in Joan Fontaine's room. They
are both lonely people. Afterward, Lancaster
seeks her. At first she will have none of him,
but gradually they come to love each other.
Newton then tries to get Lancaster to aid him
in various robberies, holding over his head
the threat of disclosure. When Lancaster
balks, Newton visits Joan. She will not help
and Newton advances on her lustfully. In
self defense Joan stabs him with a scissors.
She wanders the streets, distraught. Lan-
caster finds her, removes the still-living New-
ton to his own lodgings, where Newton
finally dies after attempting to shoot him.
Lancaster wants to flee with Joan, but she
induces him to stay and present their cases
to the court, the inference being that both
will be acquitted.

Comment: Here is a most unusual love
story. Outwardly the film is a tough, cruel
action piece, set in the drab environs of lower
middle-class London. But running through
all the blunt action is a warm and glowing
romance of the tenderest sort, with Joan
Fontaine and Burt Lancaster extracting ev-
ery bit of meaning from the various situa-
tions. A fine job of thespianism. Robert
Newton is his usual villainous self. The pic-
ture will need extra selling to achieve full
benefit, but the material is there. You have
the Fontaine-Lancaster pairing, Leonardo
Bercovici as screenwriter, Norman Foster as
director. The big selling job, however, is to
tip off the feminine trade that this is funda-
mentally a heart-warming love story, despite
its brutal exterior. The men can take it on
the action alone, if they want to. The picture
holds a fascination by virtue of its sentiment
surrounded by violence. It stays with you
after you have seen it — a fact that may make
for good word-of-mouth. We hail the team
of Joan Fontaine-Burt Lancaster.

S.O.S. Submarine

Screen Guild Drama 71 mins.

AUDIENCE SLANT: (Family) An ab-
sorbing, compelling documentary story of
present-day rescue methods for submarines.
Though made in Italy, this film should inter-
est everyone looking for something different,
for it is realistic and exceptionally well done.

BOX-OFFICE SLANT: A fine offering
for any situation, but from the box-office
standpoint it will probably need the support
of a feature with potent star values.

Credits: Supervisor of Production (with full coopera-
tion of the Italian Navy) C. Zanetti. Written and
Directed by F. De Robertis.

Plot: Submarine A-103, upon surfacing
after a 72-hour resistance test mission, is
rammed by a ship and settles in the mud a,t
the bottom of the sea. From then on it is
a suspenseful story of modern day rescue
operations.

Comment: This documentary film, made in
Italy, is a realistic account of the dramatic
rescue of a crew of men sent to the bottom
of the sea when their submarine was dam-
aged by another ship. Though other pic-
tures have dealt with a similar subject, few
have been as interesting and informative as
this one. The atmosphere is so realistic one
feels as though he were in on the actual res-
cue operation. Compellingly told, it presents
present-day rescue methods, with its escape
tank, the telephone buoy, the raft with emer-
gency radio equipment and other important
data. Dramatic moments have been added
when a mother on shore is permitted to talk
In her imprisoned son via ;i telephone and
radio connection and one of the men sacri-

fices his life in order to help the others. The
picture was made with the cooperation of the
Italian Navy and F. DeRobertis gets credit
as writer and director. Synchronization of
lips and words is excellent, though notice-
able at first. "S.O.S. Submarine" should
make a fine offering in any situation where
"something different" is appreciated, but
from the box-office standpoint it will prob-
ably need the support of a feature with po-
tent star values.

Appointment With Murder

Film Classics Mystery 67 mins.

AUDIENCE SLANT: (Family) With
John Calvert as the Falcon, this picture
maintains the customary formula of this se-
ries. A satisfactory program offering.

BOX-OFFICE SLANT: Okay as support-
ing feature or to top a weekend action bill.

Cast: John Calvert, Catherine Craig, Jack Reitzen,
Lyle Talbot, Peter Brocco, Ben Welden, Robert Conte,
Jay Griffith, Michael Mark, Carlos Schipa, Ann Deme-
trio, Carole Donne, Barbara Freking. Credits: Pro-
duced and directed by Jack Bernhard. Screenplay by
Don Martin. Original story by Joel Malone and Har-
old Swanton. Based on the Character "The Falcon"
by Michael Arlen. Photography, Walter Strenge.

Plot: Calvert, in his role of the Falcon,
travels to Italy to solve the theft of two
famous masterpieces. Trail leads him back
to the United States where he straightens
out the mess and helps the insurance com-
pany recover the $80,000 given to the owner
of the two pictures.

Comment: This second Falcon picture in
the new series, in which John Calvert plays
"The Falcon" is a leisurely-paced mystery
about the forging of old art masterpieces.
Story, though not new, maintains the spec-
tator's interest. There are a few murders
and some activity due to several fist-fights.
Good cast and satisfactory direction by Jack
Bernhard also help give the fans some of
the other entertainment elements they have
been led to expect in a Falcon picture. Sup-
porting cast has Catherine Craig playing the
owner of an art gallery and Jack Reitzen and
Ben Welden as the villains.

Pine-Thomas to Mark
Their 8th Anniversary

William Pine and William Thomas will cele-
brate their eighth anniversary as a producing
team late this month during the production of
"El Paso," color film for Paramount release.
At the same time, they'll mark the start of their
new Paramount contract, which calls for pro-
duction of top "A" pictures. "El Paso" is the
first. Next : "Betrayal."

Waggner to Italy

Director-writer George Waggner has left for
Italy to spend . several weeks in and around
Rome obtaining background material and au-
thentic data for a story idea to be developed into
one of Republic's top-budgeted features on its
1948-49 program. The picture, which Waggner
will write and direct, may be photographed in
Italy if the studio finds it feasible to do so.

Designs Color Meter

A color temperature meter which he calls "a
Spectra," has been designed by Cinematographer
Karl Freund and is being used in the Techni-
color filming of Warners' "Montana." The meter
is designed to eliminate guesswork in color pho-
tography.

20

SHOWMEN'S TRADE REVIEW, October 16, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases of Theatre Operation

The Brass Tacks of Efficient
Picture Theatre Management*

MORE ON THE FOREIGN FILM PROBLEM

By Jack Jackson

Following up my recent outline of the foreign film situation (STR, Sept. 18, p. 18), I got to
looking back through my mind files and discovered so much of importance along the foreign
front that it seems imperative that another session be devoted to the subject. Exhibitors every-
where have been required to resist methods bordering the "strong arm" to keep the immigrants
from absorbing considerably more than their just due of program time. In instances the situa-
tion has brought about open breaks between distributors attempting to force the imports as
part of an overall releasing schedule that included a majority of Hollywood-made product.

The great majority of films falling into the objectionable category come from Bonny Eng-
land, so the opening frames of this feature will be devoted to what I found out about the attitude
and experiences of exhibitors I interviewed concerning the British product.

It was my privilege to sit in on the conference with J. Arthur Rank in New York last Spring-
when the Empire's movie mogul made some, to me, startling revelations. His remarks about
attendance in England being on a par with the all-time war highs sounded fantastic until he
went on to state that Mother Hubbard's cupboard and the shelves of England's merchants were in
the same condition and that rationing of all merchandise was, if possible, more rigid than
in war times. This condition left the cinema as the only place where the Britisher could, with-
out government ukase, swap his spare shillings for a couple of hours surcease from physical and
mental burdens.

Mr. Rank's assertion about how the American film releases on hand when the 75 per cent tax
halted shipments from America were hoarded and trickled into exhibition to stretch to the day
of settlement was somewhat in conflict with the published comment of English critics who seemed
to be racing for records in chronicling derogatory reviews of the best of Hollywood attractions.
Seemed like theatre box-offices were writing a story completely at variance with the claims of the
journalists.

Increase in British Films on American Market

With American movies registering in the high revenue brackets it was quite natural that the
always ambitious Englishmen should strive for similar success in the United States. However,
w'hen Mr. Rank related the intensity of his export drive, the merest reflection revealed the salient
fact that American films had moved "turtle-like" in building themselves into British favor while
Mr. Rank was trying to sprint like a hare to a similar goal among Americans with British films.

The most recently published figures indicate an increase of British films on the American
market of 775 per cent over his first entry in 1945. Americans are famous for vacillation and
that's moving kinda fast and expecting an awful lot in a short time.

Success of a couple of outstanding pictures and the acceptance of a couple of English stars
resulted in a search of the vaults for "oldies," and the resultant drop in American interest. Let
me say right here that nothing happened to British pictures that does not happen to those
of our own Hollywood when similar tactics are pursued.

From all that I can gather, fair progress was being made in opening new channels of exhibition
and strengthening those already established until a few months ago. The success was never out-
standing— and, again I am told — never attained revenue returns to match the expense of sales
effort.

In addition to the Wilby try which I reported previously, let me give you a few more :
Bob O'Donnell and his assistant, Raymond Willie, of Interstate, have been really pushing the
British product in a few of their theatres. In their biggest city they have been at it nearly two
years without ever striking a gross to warrant the effort. The British pictures are advertised
in newspapers in space comparable with the ace houses. In addition, lobby displays in all "A"
theatres and trailers on all "A" theatre screens are used "to attract patrons. But the revenue,
except in rare instances, remains in the lower brackets.

Another big circuit tried hard and eventually came to the decision that they would equip, cost-
free, a theatre for the higher-minded citizenry and turn it over to officers of the group's selection
for operation. The circuit will help in securing film selected by the group and give every possi-
ble support, but a recent contract with a large distributor, engaged in pressing the sale of British
pictures, specifically states that product other than American-made is not to be considered as

(Continued on Page 22)

Tri-States Men Get
Complimentary Shock

The courtesy campaign conducted by Tri-
States Theatres in Des Moines, which started
on October 1, has had an unexpected result, so
far as newspapers are concerned. The campaign
was instituted in an effort to induce employes
to give better and pleasanter service to patrons.

The Des Moines Register and Tribune (inci-
dentally, one of the largest papers in the coun-
try) heard of the campaign and came out with
an editorial that amazed Tri-States officials.
Said the Register and Tribune :

"So far as the theatre employes are concerned,
most box-office girls, ushers, ticket-takers and
attendants are models of courtesy. The real
problem in most movie houses is to teach the
patrons some courtesy to each other."

After the Tri-States men recovered from this
unexpected compliment they read further to see
what the editorial meant. They soon found out :

"Some of our particular gripes are :

"1 — The guy who elbows ycu off your share
of the arm rest.

"2 — The lazy lout who refuses to make room
for you to get in or out.

"3 — The women directly back of you who
conduct a running commentary on the picture.

"4 — The kid who keeps kicking you in the
rear through the seat.

"5 — That perennial bane of the moviegoer,
the woman with the big hat, who keeps it on."
— DMO.

Lift Polio Ban, Theatre
Holds Show for Kids

Because of the polio epidemic, Milwaukee
County schools were not reopened until the
latter part of September, and children were con-
fined to their homes, away from the crowds.

After school had been in session a week,
Warners' Oriental Theatre, in a residential
section, gave a Back-to-School Party at a Sat-
urday matinee. Ten cartoons were featured,
including Little Lulu, Bugs Bunny and others.
The picture was "Five Little Peppers." — MIL

* This series copyrighted and must not be reproduced in part or whole without written permission
from Showmen's Trade Review, Inc.

Love Stories Omitted

Love stories are omitted at the kiddie mati-
nees of the Parks Theatre, Cedar City, Utah,
sponsored by Manager Roscoe A. Grover, the
Salt Lake City Dcseret Ncivs and radio station
KSUB which emcees both the stage shows and
the motion pictures. As a sample of the films
shown at the kiddie shows recently, "Bambi,"
"The Yearling" and "Snow White" were se-
lected.—SLC.

Bouquet for Courtesy

A gesture of appreciation, in the form
of a bouquet of flowers presented to the
usherette at the door of the Fox Theatre,
Aurora, Colo., was made recently by a
feminine patron. Said the woman: "I
want you folks to have these as a token
of my appreciation of the splendid cour-
tesy I always receive when I attend the
Fox. I'm always pleasantly, smilingly
greeted." Andy Sutherland is manager.

What
was the
whispered

Truth . . .

that destroyed
one man and turned
mother and daughter
into bitter rivals for
love of another?

Your emotions will be
shocked, shaken by the vio-
lence of this drama . . . the most
powerful stage play of our
generation . . . now a
mighty and thrilling
motion picture!

ROSALIND RUSSELL
MICHAEL REDGRAVE
RAYMOND MASSEY • KATINA PAXINOU
LEO GENN • KIRK DOUGLAS

in EUGENE O'NEILL'S

Mourning Becomes Electro

with NANCY COLEMAN • HENRY HULL

Produced and Directed by DUDLEY NICHOLS

R K O
RADIC

22

SHOWMEN'S TRADE REVIEW, October 16, 1948

Jackson . . .

YOUTH AT THE HELM FOR A DAY. Montague Salmon, managing director of the Rivoli, New York City, let
youth have its way managing and running the Rivoli for one day as a part of Youth Month and to initiate
possible future employes into the fundamentals of theatre operation. The youths put in charge for the
day, however, had been carefully selected on the merits of their entries in a contest on "How I Would Run
a Movie Theatre." The five boys chosen served as managing director, house manager, treasurer, head
property man and chief electrician. In the photo above are: the Rivoli staff members with their
youthful counterparts for the day. Standing, left to right, in addition to Salmon: Joe Magnolia, head prop-
erty man, and Philip Schwartz, of the Bronx, "Property Man for the Day"; Frank Frola, house manager, with
Bernard Stein, of Manhattan, "House Manager for the Day"; Charles Zuckerman, treasurer, and Nat Zitner,
of the Bronx, "Treasurer for the Day," and Jimmy McKeon, chief electrician, with Henry Gesicky, of South
River, N. J., "Chief Electrician for the Day."

(Continued from Page 20)
part of the contractual obligation.

In still another state metropolis, a theatre
has witched the policy after a trial of a year or
more to unprofitable grosses.

Account for the recent decline as you will,
but don't overlook the fact that during the time
of fat playing time for British films those from
Hollywood were pretty scarce and recent months
has shown a marked increase in the number of
domestic releases. 1 n plain language, it sums
up to the indisputable conclusion that if Holly-
wood can provide, there is little room for other
than the very best of what other nations can
provide.

The American picturegoer, as always, lays
his money on the line that offers the best enter-
tainment, and the British and other foreign film
makers will have to learn to take the same
medicine that has been so copiously administered
to the makers of Hollywood "duds."

In the field of French, Italian, Austrian and
other foreign-made releases, few situations other
than New York have been able to gather sizable
revenue. The exceptions, mostly, have been
advertised as being steeped in sex. Now, sex is
an exploitable show value that can be counted
on to attract more than its share of morons,
slummers and the ultra-sophisticated or blase
element of attendance. But sex is also closely
allied with dynamite so far as the smaller towns
and many larger cities are concerned. Theatre
operators are well aware of the danger of of-
fending their regular patrons by providing
exhibition time for films directed to appeal to
the baser emotions. They are also overly aware
of the fact that the exhibition of even one such
picture is liable to result in penalties. Also,
there is the exhibitor — and believe me his num-
bers are not few — who honestly feels his re-
sponsibility as purveyor of entertainment to
the masses, and will try with might and main
to build and protect the higher social standards.

The New York Times published some figures
in their weekly magazine a few months ago
that should be very interesting and illuminating
to the importers of the foreign-language pic-
ture. The article went to show that the second
largest Italian city in the world was New York
and that in all but few instances the world's
subway capital held position among the first
ten accumulation soots for people from Ger-
many, France, Poland and other countries.

The importers, being located in New York,
are inclined to confuse their local successes and
get a distorted viewpoint of prospects in other
centers of this vast nation. I can't recall where
I obtained the figures, but I have read where
Greater New York provides 10 per cent of the
national revenue for Hollywood attractions and
40 per cent of the national revenue for foreign-
language films. These being true, it would leave
but 60 per cent of the estimated national rev-
enue for foreign-language pictures to come
from 29 exchange centers or approximately 2

per cent of the available revenue in any dis-
tributor territory. When it is taken into con-
sideration that this 2 per cent will have to be
fought for and that the average chap handling
foreign-language films holds little if anything
in the way of better salable films to use as a
sales wedge, no slide rule and compass are needed
to chart his course to the bankruptcy courts.

I have spent many hours recently with a
Frenchman who had enjoyed long experience in
film distribution in his native land and had
moved in on the distribution end of foreign
films in this country. After dropping some
$15,000 he stopped to analyze the whys and
whats that were against building a profitable
market. Bulwarked with the result of his ex-
perience and cogitations, he approached the im-
porters for the purpose of reasoning out a pro-
cedure of sales approach that might have some
chance of breaking through exhibitor and cus-
tomer resistance. He tells me that he encoun-
tered the cold shoulder every place. The holder
of national rights on one picture refused to
spend the small sum of $100 to expand a meager
ad campaign to garner a date that promised to
be fairly lucrative.

My acquaintance from France intends con-
tinuing his efforts to build a market for foreign-
language films and believes that such a market
exists in the larger cities. However, he is using
such money as remains in his possession to buy
American reissues and depending on them to
earn the capital necessary to pursue what has
ceased to be a business and appears to be taking
on the aspects of an expensive hobby. He ad-
mits that there is little opportunity for success
until the importers become more cognizant of
the problems of the American exhibitor and
take steps to supply the assist advertising ma-
terial necessary to attract American patronage.
I don't know whether he has ever been pre-
vailed upon to make the kind of liberal ad-
vances against potential receipts that other dis-
tributors of foreign product have made, but I
do know that he very emphatically recommends

that no such advances be made even on the most
widely publicized and acclaimed pictures.

Before sealing the envelope on the foreign
film field, let me relate the experience of another
exhibitor who was approached by a group in-
terested in studying the language of a foreign
country. The officers of the group wanted him
to obtain a picture with dialogue in the tongue
they were studying and offer it at a midnight
show. Attendance of more than 300 was guar-
anteed (verbally). So a picture of their choos-
ing was booked at a small guarantee against
percentage. Less than 30 of the 300 promised
attendance showed up and the theatre took a
chin lift of more than $50.

If you happen to have a theatre near a col-
lege or other institution of higher learning and
there exists sufficient numbers of resident fac-
ulty and students you may be able to make
money — or at least build or uphold theatre pres-
tige without loss — by showing the better of the
foreign pictures on a once-every-so-often basis.
It has proved profitable in such situations and
maybe you can make a go of it. Screen every-
thing and anything offered in this field before
putting your name on the dotted line. Then hold
to the lowest possible guarantee with percent-
ages mounting with the gross. Let your own
box-office determine the revenue you pay. Be
fair to the importer and fair to the distributor
but, by all means, make sure they are being fair
to you and that you're being fair to your the-
atre and the customers who make it profitable.

Mutt Show Draws Kids
For Paul in Ottawa

A "mutt" show was staged in the Imperial
Theatre, Ottawa, Canada, by Manager Frank
Paul as a ''come-on" for the kids of the Cana-
dian capital. The "mutts" were not confined to
dogs, all sorts and conditions of pets without
pedigrees being eligible. Eighty kids entered
such pets as dogs, cats, turtles, roosters, rabbits
and a hamster, a rat-like animal said to come
from Tibet. Prizes were presented under the au-
spices of the Ottawa Humane Society. Theatre's
feature was Eagle Lion's "Enchanted Valley"
in which a number of animals appear. — TOR.

Shows Religious Films

While the Disciples of Christ was holding its
convention in San Francisco, the Nasser Bros.'
Alhambra Theatre showed two religious pic-
tures, "Stephen, the First Christian Martyr"
and "Simon Peter," at a morning performance
for the sect's members as a public relations
gesture. — SFR.

Uncovers H. SL Theatre Pool

Down in the Washington, D. C. area John G. Broumas, general manager of Sam
Roth's Valley Enterprise Theatres, is developing a talent pool all his own. Western
High School of Washington has already given to the screen Actress Jane Greer, now
on the RKO-Radio lot, and Bill McClure, a European cameraman for Warner Pathe.
Now Broumas has discovered a 17-year-old student, Richard Hardy Irwin, who, when
given a three-week trial as manager of the suburban McLean Theatre in McLean, Va.,
proved so adept at the job that he has been made permanent manager, thus becoming
Washington's youngest theatre head. Broumas expects Irwin to rise fast in the Roth
organization and is now keeping his eye very closely on Western High School — a place
from whence theatremen seem to spring naturally.

SHOWMEN'S TRADE REVIEW, October 16, 1948

23

Regional Newsreel

News of Events and Personalities Reported by Correspondents Throughout the Nation

PHILADELPHIA

Manager Bob Gordon of Martin Ellis's
Admiral, was drafted as president of the North
Fifth Street Businessmen's Association and
sparkplugged a merchant's sales drive. The
lobby of the theatre wa filled with prizes being
given away.

Barney Marvin plans to go to New Orleans
to represent Sam Waldman for the I. Hirst
circuit. Morris Wax's Lincoln is reported leased
to a foreign group, and will reopen with a
foreign-film policy. Jack Rubin, assistant man-
ager of the Goldman said "I do" last week ; a
reception for the newlyweds is being planned
for this Saturday. UA Head Booker and Office
Manager E. McCaffrey Ziegler, was Havana-
bound with her husband for a 10-day vacation.
Earle W. Sweigert attended a Paramount sales
meeting in Detroit last week.

Republic Branch Manager Max Gillis won a
ham at the Variety Club golf tournament, and
promptly arranged to exchange it for gefillte fish
and knadlach. Warner Tub Thumper George
Fishman returned from a trip to Washington.
Dot Kirshner is the new inspectress at Warners,
replacing Teresa Urban. Gloria Kostecky, sec-
retary to Everett Callow, was feted at a shower
by some of the girls in the office. Wedding date
is set for Oct. 30.

Mr. and Mrs. Sid Samuelson were promi-
nent in the Pennsylvania Week opening cere-
monies, participating in the luncheon and mak-
ing the trip to Harrisburg on the special train
with Governor Duff and other celebrities. Libby
Scott, 20th Century-Fox billing department, has
returned from her New York vacation. Para-
mount Inspectress Mrs. Anna Lewis, with the
company for 25 years, is in General Hospital
with a broken hip.

LOUISVILLE

Program for the annual convention of the
Kentucky Ass'n of Theatre Owners at the Seel-
bach Hotel, Louisville, Oct. 27 and 28 follows :
Wedneday, Oct. 27 — Registration, mezzanine,
9 A.M. ; directors' luncheon, 12 noon ; open busi-
ness session, 2-5 P.M. ; smorgasbord and
"howdy party," 6:30; KATO derby, 8:30;
Thursday, Oct. 28 — closed business meeting, 9 :30
A. M. ; business luncheon, 12:30; William Car-
rell's cocktail party, 3:30 P.M.; banquet, floor
show and dancing, 7 :30.

Discussions will center on Ascap, Federal and
state taxes, exhibitor and distributor relation-
ships, censorship, television, municipal taxation
and local option as to Sunday closing.

A fire starting in the projection booth de-
stroyed the Art Theatre, Knifley, Ky., owned
and operated by Luther Knifley. House, built
anew in 1944, was first named for the owner who
states it will be rebuilt as soon as possible.
H. H. Sparks, co-owner of the Strand, Edmon-
ton, and the Vet, Tomkinsville, Ky., is the proud
possessor of a new auto. F. X. Merkley, owner
and manager of the Rialto, Columbia, Ky., and
Adair county chairman for the Red Cross, was
in Louisville for a meeting of the American
Red Cross. The new Melody, Bardstown, Ky.,
is expected to open about Nov. 1. Jim and Jeanne
Elderkin of the Forest Manufacturing Co.,
Newark, N. J., stopped off here returning from

REGIONAL NEWS INDEX

Atlanta 26

Chicago : 30

Cincinnati 24

Cleveland 27

Columbus 23

Dallas 30

Denver 27

Des Moines ■ 26

Harrisburg 24

Hartford 25

Indianapolis 26

Kansas City 23

los Angeles 23

Louisville 23

Minneapolis 26

Milwaukee 25

New Haven 27

New York 24

Oklahoma City 25

Omaha 26

Philadelphia 23

Phoenix 25

Portland 25

St Louis 30

Salt Lake City 27

San Francisco 25

Toronto 27

Washington 23

the TESMA-TEDPA convention in St. Louis.

Fewer building permits were issued in Louis-
ville last month in comparison to the number
granted in September 1947. Strand Assistant,
Manager Nelson Miller has resigned to become
salesman for a theatre supply concern.

WASHINGTON

COLUMBUS

George Anagnost, former chief barker of the
Variety Club, Tent No. 2, and manager of
Greystone Skateland, is returning to his home
city, Dayton, to take charge of his skate factory.
He acquired the Greystone Skateland in 1929.
It may remain closed this season.

A move is under way here to censor maga-
zines, books, etc., on sale at newsstands, par-
ticularly comic books which, it is contended,
tend to encourage and incite crime. An ordi-
nance is being prepared to create a censor board
with authority to confiscate lewd reading and
pictorial material. This would not apply to films
as the state of Ohio has a film censor board.

The annual Firemen's Minstrels in Columbus
will again be directed this year by Academy
Theatres Supervisor John Hardgrove. The
Minstrels's show will be given for four days,
starting Oct. 28, at the Hartman Theatre.
Loew's Ohio Theatre Manager Walter Kesler
was host to the Wives Club of the G.I. trailer
camp at the Ohio Fairgrounds, at the opening
of 20th-Fox's "Apartment for Peggy."

Chicago Trade Mart

Export managers of film equipment
companies in Chicago are behind the
plan to establish a Latin-American busi-
ness center there similar to the New
Orleans International Trade Mart, cater-
ing to Latin-American countries. The
plan calls for making Chicago a port of
entry for Latin-American nations. Mem-
bership in the new organization is now
about 800 executives. Bernard Patton is
chairman of arrangements for the center.

Sidney Lust's Kaywood had a free midnight
vaudeville show for Fire Prevention Week.
Mike Hunnicutt, of Station WOL, was master
of ceremonies. Hollywood visitors in town in-
cluded Walter Pidgeon, Harold Russell and
Jane Wyman. Walter Pidgeon was here to plug
"Julia Misbehaves" ; Harold Russell was in
town to promote "Employ the Physically Handi-
capped Week" ; and Jane Wyman met the press
at the Statler Hotel on Oct. 6, at a luncheon
and cocktail party arranged by Warner Bros.
Her newest picture, "Johnny Belinda" will be
the next attraction at the Warner.

Newest members of Variety Club Tent No. 11
are Jack Groh, owner of the Broadway Open
Air Theatres, Inc., Richmond, Va. ; Harry D.
Stearn, district manager for Darnell Theatres,
Inc., Cumberland, Md. and Ervin Ornstein, pur-
chasing agent for K-B Theatres. Harry Valen-
tine, Lyons Circuit, Franklin, Va., was a visi-
tor on film row.

The Variety Club welfare awards committee
will meet on Monday night, Oct. 18, to discuss
the progress of the drive which has its climax
on Nov. 20. Frank Boucher, general manager
of K-B Theatres, and Mrs. Boucher, are
spending a few days in New York.

KANSAS CITY

Film row visitors from the exhibitor ranks
last week included Virgil Green, Green Theatre,
La Plata, Mo., and Sol Frank, who has two
Chief Theatres, one at Coldwater and the other
at Sudan, both in Kansas.

Joe Redmond, manager of the Esquire for Fox
Midwest, last week gave the World Series a
little competition with his booking and plugging
of the baseball short, "Bob Feller in How to
Pitch."

Fox first-run managers Barney Joffee, Nick
Sonday and Bus Carroll threw a sneak preview
of "Apartment for Peggy" in their houses,
Tower, Uptown and Fairway last week on
Wednesday night, the final night of their week.

Monday night, first of the "Annie Get Your
Gun" week in the Music Hall apparently was
theatre managers' night out. Seen at the legit
musical were Howard Burkhardt, Midland ;
Nick Sonday, Uptown, and Lawrence Lehman,
Orpheum.

Bill Meyer, manager of the Kimo Theatre
which recently switched to foreign films first-
run, brought in "Volpone" last week as the
second attraction on the new schedule.

LOS ANGELES

John C. Bolte, exhibitor from New York's
Bronx and a leader of the Independent Theatre
Owners Association of New York, was here
to make his first visit to a studio — Paramount.

Sam Gardner, who used to manage the local
MGM branch, came down recently for a two
weeks' visit from San Francisco. Louise Vigna.
acting secretary to MGM Office Manager
"Sheriff" Valpey, returned from a vacation to
Big Bear. Contract Clerk Wanda Stebner came
back from a vacation in San Diego.

Barney F. Davis, general contractor for the
(Continued on Page 24)

24

SHOWMEN'S TRADE REVIEW, October 16, 1948

REGIONAL NEWSREEL

LONDON OBSERVATIONS

Rank $4 Million Odeon Profit Report Hits American
Film Interests and British Independent Exhibitors

K:

Jock MacGregor

By JOCK MacGREGOR

J. Arthur Rank's illustrated balance sheet
for Odeon Theatres, which now control the
bulk of his movie activities, provides ac-
countants with some invigorating reading
and -4iis critics with a snub. A $4,776,928
profit for the year can-
not be belittled.

In the accompanying
statement Mr. Rank
pulls no punches. The
heavyweight ' contest is
against American film
interests. He believes
that there can be no
peace or real under-
standing between the
American and British
industries until British
films get reasonable
playing time in the U. S.

In the welterweight class, he takes on the
independent British exhibitors who, accord-
ing to the report, monopolize some 800 situa-
tions and rarely exceed their legal quota,
despite availability of product. He is con-
vinced that too many do not realize the coun-
try's economic position and that it is in their
own interests to support home production.

The lightweight contestants are the youth-
ful and self-opinionated technicians. Mr.
Rank's policy is for them to prove their
worth in smaller pictures, and he realizes
this may occasionally cause the departure of
a potentially valuable but impatient person,
but claims that it eliminates unnecessary risk.

Currently the group has some $50,000,000
tied up in films and rights. This sum in-
cludes nearly $20,000,000 for released produc-
tions, at cost, less amounts recovered and
after making provisions to adjust recoverable
value.

On a weekly average, British films take
$84 more at the group's box-offices than for-
eign offerings. Realizing that this represented
a drop of fifteen per cent for the home prod-
uct against less than three per cent for the
imported, I queried the reason and learned
that it was due to the general drop-off in
receipts and the phenomenal success of Sam
Goldwyn's "Best Years of Our Lives."
* * *

Often I am apt to believe that many new-
comers to the industry do not realize that it
flourished before the war. In 1937 with a 20
per cent quota, 179 first features were made.
And the pictures were not as bad as many
would have us believe. The STR files show
that most major renters handled the product
in the U. S. These are random pickings.

UA topped the list with the Korda, Schach
and Fairbanks' output which included "Four
Feathers," "Drums" and "Knight Without
Armor." Twentieth-Fox had Carol Reed's
"Night Train," while Hitchcock's successful
"Lady Vanishes" went to MGM who also
presented the memorable "Mr. Chips" and
"Pygmalion." RKO put out Wilcox's "Vic-
toria" films and Columbia the early Michael
Powell-Emeric Pressburger offerings like
"Spy in Black" ("U.21"). Paramount had
among others Charles Laughton's "Vessel

of Wrath" ("The Beachcomber"). Minor
companies took their fill and at one time GB
had their own outfit. Several were booked
into the Radio City Music Hall.

These efforts should not be overlooked,
for they were, building a following and estab-
lished such international stars as Laurence
Olivier, Rex Harrison, Michael Redgrave,
Ann Todd, Robert Donat, Anna Neagle,
Merle Oberon, Maureen O'Hara and Vivien
Leigh and technicians of the calibre of Al-
fred Hitchcock, Carol Reed and Victor Sa-
ville, to name a few.

* * *

In view of strained Anglo-American film
relations, independent Nat Bronsen's wisdom
in signing Hollywood exile Edward Dmy-
tryk to direct "Spotlight" is queried. If it
does not get a good American showing, show-
men will be blamed and not the producer's
lack of tack.

Making no attempt at high art, Grand
National's new release, "Date With a Dream,"
is a gay if inconsequential musical which
sets out to entertain and succeeds in no mean
manner. Terry Thomas is a British comedian
with a future.

The West End cinemas have started the
new quota year with a glut of British prod-
uct, with only the London Pavilion, Carlton
and New Gallery showing American pictures.
Paramount's Plaza and MGM's Empire are
running up top grosses with Korda's "Wins-
low Boy" and "Fallen Idol," respectively.

* * *

The Warner will celebrate its tenth anni-
versary with "Wild Irish Rose." One hun-
dred and eighty-three features have been seen
by some 9,785,200 patrons who have paid
entertainment tax to the tune of $3,612,000.
Records: Longest run — "Yankee Doodle"
with 13 weeks. Best week's receipts: "Con-
flict."

By retaining "Red Shoes" for a second
week, the Davis Theatre, Croydon, South
London, is running a picture for more than
six days for the first time since "The Love
Parade" and is the only neighborhood house
to hold a program in a very, very long while.

* * *

One is bound to look with alarm at the
growing number of prosecutions against 16-
mm. operators. I am told in this mushroom
market there are some 1,200 outfits of which
not more than 300 are reliable. Trade or-
ganizations should take this field under their
wing before great harm is done to the in-
dustry's repute.

So Others Can See

Enthusiastic over the test Audie Mur-
phy made for "Bad Boy," Producer Paul
Short and Allied Artists have shipped 50
prints to AA exchanges throughout the
country to acquaint exhibitors with Mur-
phy's acting ability. The 250-foot test is
an actual scene from the script and will
also be shown at Variety Club tents.

(Continued from Page 23)
new exchange being constructed by Sonney
Amusement Enterprises, expects to have it fin-
ished in 30 days. The new structure will house
a projection room and offices. Louis Sonney is
president ; manager is Richard Barth ; Sam
Howard and Dan Sonney, son of Louis, are
bookers. The company has 171 films, to some
25 of which they control world rights. They are
also finishing a new warehouse adjacent to the.
exchange.

United Artists Theatres of California bought
two acres in East Los Angeles at Atlantic
Boulevard and Brooklyn Avenue to build a new
house.

Trade Reporter Bill Bernfield, 51, died Oct.
5 in San Bernardino. He was with Paramount
in Kansas City at one time and also managed
various theatres. His wife, Hattie, survives.
Mrs. Hymie Stern, mother of film row attorney
Ezra Stern, died Oct. 4, after a long illness.

NEW YORK

Film row was plenty interested in the world
series with some of the bigger-salaried boys
going down to Cleveland to see Boston play.
Jack Ellis, who is with Eddie Fitzsimmons, did
his cheering for Boston.

Up state New York salesman for all the
companies were out this week trying to get that
last-minute business done before the snows come.
Exhibitor Sam Davis of the Phoenicia at
Phoenicia is a film row visitor. Screen Guild
has two new faces — Gertrude Levine, former
secretary at United Artists, moving over to do
the shorthand there, and Norma Smith, former-
ly with the Interboro circuit, taking over as
booker.

Brandt's Lou Wolff is a plenty busy guy this
week getting final details cleared up for the
Motion Picture Bookers' annual dinner-dance
at the Hotel Commodore Sunday night.

HARRISBURG

Manager Harry C. Chubb of the Hersey
Community Theatre cancelled all movies for the
week of Oct. 11 while showing the Roger s-
Hammerstein musical, "Show Boat." Carmen
Cavallero and his orchestra played a one-night
stand Oct. 13 at the Forum. John Murphy of
New York, who has charge of all Loew out-of-
town houses, visited local theatres last week in
company with the firm's construction depart-
ment head, Harry Moskowitz.

Loew's Regent Manager Sam Gilman took a
week off for a visit at his home in Cleveland
and to see the three home games there in the
World Series. His assistant, Bill Blankinship,
is back from a trip to his home in Richmond,
Va. Loew's Regent has a British bride, Joan
Phillips, as an usherette. Operator Sam Rubin,
same theatre, has returned from vacation.

State's student assistant, Albert Conrad, was
to report back for duty after" undergoing an
appendectomy.

CINCINNATI ~

F. B. Newborn has taken over managership
of the local Altec Service office, being trans-
ferred here from Seattle, Wash. The branch has
been without a branch manager for several
months, and District Manager M. G. Thomas
was carrying on the duties in addition to his
regular routine. Thomas attended the opening
of the Mountainair Drive-In Theatre, at Glen

SHOWMEN'S TRADE REVIEW, October 16, 1948

25

REGIONAL NEWSREEL

Jean, W. Va., which opened Oct. 7. RKO
Booker Robert Coleman will take the marriage
vows with Mary Ann Zimmerman, on Saturday,
Oct. 16, at the St. Monica Cathedral. The
couple will spend their honeymoon in Florida.

Lou Siebert is back on the road, having fully
recovered from his recent automobile accident,
and acquainting his accounts with the 1948-49
line-up of Screen Guild pictures. The local Fox
exchange is having a painting and re-decorating
job; and a new feature has been added for the
convenience and pleasure of the girls — a recrea-
tion room. Office Manager Irene Sagle moved
her desk from the front office to a more private
position.

Udelle Taylor, 20th-Fox booker's secretary,
surprised her fellow workers with a diamond
engagement ring which she received over the
weekend. She plans to be married on Nov. 6.

OKLAHOMA CITY

Bill Allison of Shamrock Texas, and former
salesman for the National Theatre Supply at
Oklahoma City, has resumed his former posi-
tion with that company and is on the road
again. Bennie Blackwell from Canton, Okla.,
has accepted a position as salesman for the'
National Theatre Supply.

Bennie McKenna, General Manager for the
Griffith Amusement Company with more than
100 theatres, for 10 years but presently general
manager_of the Manley Pop-Corn Machine Co.
of Kansas City, Mo., was in Oklahoma City
the past week on business.

Warner Bros.' new theatre, the Sooner, (re-
built from the burned Folly, was opened on
Friday, Oct. 8 with a double bill, ("Shaggy" and
"Waterfront at Midnight"). A. D. Kvool, War-
ners' assistant general zone manager for the
Chicago district, and Alex Halperin, zone film
buyer, were at the opening.

The Criterion, Oklahoma City, is featuring
Merl Lindsay and his "Night Riders," a cowboy
band, on the stage at noon on week days. A
daily jackpot is given.

HARTFORD

Connecticut's Capital City had a number of
out-of-town people in, with Harry F. Shaw,
division manager, Loew's Poli-New England
Theatres; Harry Bernstein, Columbia exploi-
teer ; Albert R. Lessow, assistant manager,
Loew's Poli Theatre, Waterbury ; and Mrs.
Jesse Clark of Jacksonville, Fla., visiting. Mrs.
Clark, wife of Paramount Theatres' district
manager in the Florida city, is visiting her
sister, Mrs. Walter B. Lloyd, wife of the M&P
Allyn Theatre manager.

Fall semester studies were back on the sched-
ule, too, with Richard Landers, son of George
E. Landers, the Hartford division manager for
E. M. Loew's Theatres, returning to his classes
at Suffield Academy, Suffield, Conn. Ladies' and
men's rooms, Webb Playhouse, Wethersfield,
were redecorated. Kathleen Finnegan, assistant
to John Silverwatch, manager, E. M. Loew's
Court Square, Springfield, Mass., resigned to
get married.

Miss Harriet Budaj has been named cashier
at the Crown. A number of Hartford territory
show people attended the Tent 31, Variety Club,
benefit dance in New Haven last week. Steve
Perakos, son of Peter Perakos, who Operates
film theatres in New Britain, Thompsonville,
Jewett City, and East Hartford, is to take
Connecticut bar exams soon. Russ Grant of

Namesake Town

Manager Bob Sidman of the Senate,
Harrisburg, Pa., had heard there was a
town in western Pennsylvania named
Sidman and on his vacation he and his
family decided to hunt it up. It gave
Sidman a queer sensation, shortly be-
fore seeing signs pointing to Sidman
to find a marker reading, "Wolaston,
five miles," for Gerry Wollaston is Fa-
bian city manager in Harrisburg. They
found Sidman — a "flash as we drove
along the road," Sidman reported — but
he stopped long enough to snap a picture
of daughter Helen and son Bob before
the post office in Sidman town.

Loew's Theatres publicity office, New Haven,
was in Hartford. He formerly worked for the
circuit in this city. The State, Hartford, has
booked Mickey Rooney for three-day personal
appearance, starting Oct. 22. Patricia Dodge,
cashier, Webb, Wethersfield, will marry a Hart-
fordite Oct. 16.

PHOENIX

Charles Roberts has taken over as the new
manager of the Uptown, Superior, replacing
Hal Holley. Roberts was transferred from the
Studio in Coolidge. A member of the Louis
Long Circuit for 10 years, Roberts has man-
aged theatres in Casa Grande, Florence, Benson,
and Safford.

Manager Bob McCracken of the Rialto isn't
wasting any time while recovering from a spinal
operation. He is filling in on booking assign-
ments in the Paramount Nace office in the
interim before resuming his managerial duties.
He's expected to return to the Rialto within
the next month.

A mock marriage performed on the stage of
the McNary Theatre, McNary, highlighted the
show on Sept. 29. The characters involved were
prominent localites.

The Orpheum will shortly be on the receiving
end of a new 200-foot well to. prime its refrig-
eration system. Water being as scarce as it is in
these parts, the Strand and Rialto, where new
cooling systems are being installed, will utilize
a pre-cooling device which eliminates the use
of water.

Mel Anderson, 20th-Fox sales representative,
closed a deal with Paramount Nace and Harry
L. Nace theatres for current product in those
situations. A similar deal for Universal was
worked out by Vince Murphy, Paramount Nace
booker, Harry Nace, Jr., Universal Branch
Manager Bill Marriott, and Art O'Connell,
sales representative.

PORTLAND

Early fall rains for a full week cut heavily
into box-offices, except at weekends when first-
run managers put on special previews and co-
operated with school and college football, to
help the deficiencies.

In charge of Community Chest drive: Pete
Higgins, Colonel ; Maury Saffle and Neal Wal-
ton, Lieutenant Colonels ; Wally Rucker, Paul
McElhinney, Chilton Robinette and Frank
Christie; Majors.

Ted Heyder named as manager of B. F.
Shearer Theatre, Juneau, replaces Homer
Garvin, resigned. Henry Stevens, Sterling the-
atre manager, announces his wedding to Miss
Sperline Erb.

In theatre-manager changes at Hamrick-
Evergreen Theatres Chris Casper has been
made manager of The Coliseum, replacing Clyde
Stout, who has resigned; John Bardue suc-
ceeds Casper as manager at Blue Mouse; John
O'Connor has been moved to Orpheum to re-
place Bardue as assistant manager ; Robert
Turner transferred to Music Hall as assistant
manager ; Truman Nelson transferred to The
Coliseum as assistant manager ; Nick Furfaro,
former merchandise man at Paramount, pro-
moted to assistant manager at Blue Mouse.

Columbia Exploiteer Sammy Siegel is making
the swing from Seattle to Salt Lake and re-
turn. Harry L. (Bing) Crosby Associates
applied to federal communications for permit to
build television broadcasting station at Tacoma.
W. E. Calloway, western district sales manager
United Artists is visiting Northwest key cities
with Manager A. J. Sullivan.

MILWAUKEE

Harlan Croy of Ottawa, III, has bought
Arthur Thurn's interest in the Mosinee, Mosinee,
Wis., the other partner, August Lindner, re-
taining his interest. Croy, in show business for
20 years, operates four Alliance Corporation
theatres in Ottawa. His first managerial assign-
ment was at the Garden, Milwaukee, in 1927,
later successively managing the Paradise, Miller,
Riverside and Warner in that city. For a year
he next managed a house in Los Angeles, then
went to the Alliance theatre in Frankfort, Ind.
While there he was selected as one of the 100
outstanding showmen in the U. S. for work in
the Fourth War Loan drive, going to the
Mosinee last October. '

Frank W. Drefne has bought the St. Croix,
Prescott, Wis., formerly owned by Wayne E.
Wilbur. He plans to remodel and improve the
house and install a candy and popcorn stand. Mr.
and Mrs. Winslow J. Kelly, formerly of Grants-
burg, Wis., have bought the D'Lux at Luck,
Wis., which was opened in May 1946. Grading
has been completed for the $25,000 drive-in be-
tween Appleton and Menasha for the Marcus
Theatre Management Company of Oshkosh,
operators of 20 theatres in Wisconsin and Iowa.
Miss D. J. Franks has opened a community
theatre for films in the Richmond area near
Genoa, Wis. Work on the new Fox, Whitefish
Bay, suburb of Milwaukee, was slowed down
when excavators struck sand and water. Robert
W. Reinert and Richard Bossman of Algoma
estimate cost of the drive-in planned for Mani-
towoc at around $100,000. Ten acres of the
20-acre site will be devoted to the theatre.

SAN FRANCISCO

With first activities of the Universal-Inter-
national's regional sales meeting in San Fran-
sico launched with a buffet supper given by
Fox West Coast Theatres, the U-I- group led
by General Sales Manager William A. Scully,
prepared campaigns for forthcoming releases.
Attending the conclave from out of town were
Charles Feldman, wet coast sales manager, and
L. J. McGinley, general sales manager of
Prestige Pictures.

Junior Executives of the Variety Club are
taking members and their guests for a San
Francisco Bay boat ride in November to
promote funds for the Club. Morris Safier, owner
of the all-music film, "Concert Magic," made
arrangements for the world premiere of the film
(Continued on Paae 26)

26

SHOWMEN'S TRADE REVIEW, October 16, 1948

REGIONAL NEWSREEL

Honor Eyssell

Film and theatremen threw their most gala affair in Kansas City last Thursday in
honor of Gus Eyssell, executive manager of Rockefeller Center, a local boy who made
good in the big city. The banquet at the Muehlebach Hotel drew more than 200 from
the trade and friends of the industry, the roster of visitors including high-ranking
officials from all sides of the industry.

Ed Sullivan, New York columnist, handled the master of ceremonies assignment.
Others who honored Eyssell included: Ned Depinet and Harry J. Michalson, RKO;
Spyros Skouras, 20th-Fox; Charles Reagan and George Smith, Paramount; William
F. Rodgers and Walter Pidgeon, MGM; E. T. Gomersall, Universal; Bob O'Donnell,
Variety Clubs' International Chief Barker; Herman Robbins and George Dembow,
National Screen Service; Frank Newman, president of the Evergreen circuit, one-
time manager of the Newman Theatre and Eyssell's former boss. The local branches
of the industry were represented almost to a man. The stag event at $15 per head
was a virtual sell-out.

The committee in charge of the event was headed by Elmer Rhoden, president of
Fox Midwest Theatres, with Senn Lawler, Arthur Cole and Ben Shlyen as co-chairmen.

{Continued from Page 25)

at the Stage Door Theatre.

John Stahl, director for 20th-Fox, visited here
en route to location shooting of "Waltz Into
Darkness" along the banks of the Sacramento
River in central California. George Jessel is
producing. Athletic events are receiving a play
in San Francisco theatres, starting with lobby
broadcasts of the recent World Series games
and continuing with the football game descrip-
tions. Orpheum and Embassy houses are both
giving the games to large standee crowds.

Daiv McLean, co-owner, Embasy Theatre,
while maintaining the mood of the frontier yet is
competing by presenting a 'Whiskerino Con-
test" from his stage Oct. 23, the night of the
Portola Parade, celebrating the discovery of
San Francisco. McLean is offering a $100 prize
for the biggest-best beard. Motion Picture Ser-
vice, headed by Gerald Karski, possesses the
rights for making special featurettes of the
Portola festival. His crew has followed the
trek from San Diego.

INDIANAPOLIS

The Associated Theatre Owners of Indiana,
Inc., has announced Nov. 10-11 as the
dates for its annual Fall Convention to be held
in the Hotel Antlers in Indianapolis. The pro-
gram is now being formulated. Among the
speakers will be Allied General Counsel Abram
F. Myers, National Allied President William
Ainsworth, National Allied Secretary Charles
Niles.

A building to house film exchanges is being
constructed in the four hundred block on
North Illinois Street, directly opposite the pres-
ent film row. The building will cover 9,400
square feet and cost approximately $100,000,
having a frontage of 100 feet with a depth of
94 feet. The rooms will be equipped with stor-
age vaults, and have an exit in the rear.

Moe Esserman, former manager at the Indiana
Theatre here, has joined the Universal-Inter-
national sales organization. Warner Bros.' Man-
ager Clyde McKeen and "General Sales Man-
ager Jules Lapidus, visited the Gregory circuit
this week. Percy Gladden, 80, operator of the
Roxy Theatre, Bloomington, Ind., died Oct. 4,
in his home. Al. Yohe, a former resident of
Chicago, is the new manager of Marcus Enter-
prises of Ritz, here.

The Cozy is being remodeled and renovated.
The house, recently condemned by the State
Fire Marshal as unfit for a public gathering
place, has been entirely renewed on the inside,
and has a new lobby and new projection booth.
The theatre, one of the Marcus Enterprises
theatres, will be operated as an action picture
house.

ATLANTA

Theatre owners in St. Petersburg, Fla., have
filed suit against the city's admission tax which
they claim is discriminatory. The suit claims
the levy is called a license tax, but since it is
on gross receipts it is, in effect, an income tax
and not permitted under the Florida laws.
The suit was instituted by Bob Boardman, man-

New Ideal Theatre Chairs
JOE HORNSTEIN has iff

ager of the Playhouse, with other owners and
Florida State Theatres quickly joining in.

Butler Gore, who had trouble through show-
ing pictures not approved by the censors of
Hapeville, Ga., has reopened the Hanger there
with other sex pictures. The employes club of
Eagle Lion gave an old-time party at the home
of Office Manager Andy Anderson. J. H.
Pierce has opened his drive-in at Kingsport,
Tenn. John Jenkins of Astor Pictures has re-
turned to his Dallas, Tenn., office after a visit
here. Charlie Durmeyer of the Southern Auto-
matic Candy Company and his wife have re-
turned from a New York trip, and Office Man-
ager Hazel Davis is back from a visit with her
parents in northern Georgia. Stevens Pictures
President Ed Stevens checked in at his office
from a jaunt to New York.

Monogram's Florida representative, Jack
Barrett, was a visitor here, following a siege
of illness, accompanied by his wife. C. J. Carter,
who owns theatres in Georgia and Florida, sold
the DeSoto, Alachula, Fla., to E. B. Williams.
Drive-in theatre owner Hap Barnes of Mont-
gomery, Ala., visited film row friends here.
Dixie Drive-In Theatres General Manager Jack
Elwell is visiting in Havana, Cuba.

MINNEAPOLIS

Action on a request for transfer of the
theatre license of the late Roy Secrest, former
operator of the neighborhood Princess, was
postponed until Oct. 27 by the license com-
mittee of the city council. The license is sought
by Secrest's wife, Betty, who proposes to build
a 520-seat house at 3231 W. Lake Street.

A discussion of illegal forced buying of
"crows" to obtain product highlighted a re-
gional meeting of North Central Allied Monday
(Oct. 11) in Sioux Falls, S. D. Principal speak-
ers were Ben Berger, NCA president, and
Stanley Kane, NCA executive director.

Morrie Steinman has joined RKO a a sales-
man. Formerly he was Monogram branch man-
ager and more recently salesman. Joseph Murphy
has been transferred from the sales staff of the
Minneapolis Republic branch to that of its
Milwaukee branch.

Minnesota Amusement Co. has made some
price adjustments "to meet conditions," it was
announced by President Harry B. French. At
the Dakota, Sioux Falls, S. D., children's prices
were cut from 12 to nine cents. At the Cameo,
Badger and O'Klare at Eau Claire, Wis., prices
have dipped a nickel. In Minneapolis the circuit
has raised prices a nickel at three neighborhood
houses where clearance was advanced to 42

days.

Harry Levy, Donald Anderson and Paul
Weiss are delegates to the first convention of
the Colosseum of film salesmen in Chicago, Oct.
16-17, together with . Pat Halloran, board
member.

DES MOINES

Mr. and Mrs. Ed Kugel have opened the new
State at Holstein, la. The house has a cry
room and contains 100 more seats than the old
theatre. M. W. Long has purchased the Black-
hawk at Lansing, la., from Mrs. C. V. Scofield.
Allen Crawford has been named as a booker for
Warner Bros, at Des Moines, being trans-
ferred from St. Louis. Mr. and Mrs. Dale
Juergens have sold the Molo, Moulton, la., to
C. A. Bedford of Burlington.

A number of publicity men have been quar-
tered at Des Moines including Jack Kelley and
Norman Pyle for MGM, Jim Castle from Para-
mount and Jule Serkowich for Columbia.

OMAHA

Prestige Sales Manager L. J. McGinley was
in town from New York. Twentieth Century-
Fox gave a farewell party for Head Shipper
Joy Parashus, retiring ; Inspectress Shirley
Childers is resigning. Regina Healy is succeeded
by Mary Reed as Paramount biller. Lois Brown
replaces Minnie Nixon as picture report girl.
Bud Verhaege, owner of the Lyric at St.
Edward, Neb., was in the city serving on the
Federal jury. Walter Yancke, Dent circuit city
manager at Lincoln, was in town on crutches
showing recovery from a polio attack.

Arnold Shartin has resigned as Columbia
office manager. He will return to a new film
job at his former home of Minneapolis. Monte
Grassgreen, home office representative, will
stay until the replacement is made.

The Legion, Hartford, S. D., is closed for
remodeling. Vacationists include : Kay Theiler,
Paramount; Fred Fejfar, MGM; Eleanor Hor-
wich, Columbia, to Dallas and New Orleans.
Dorothy Linn, former employe, is pinchhitting
at Columbia. Hymie Novitsky, 20th-Fox sales-
man, had a throat operation. Larry Starsmoore,
Colorado Springs, head of the Dent circuit, was
in the city. Carl Johnson, Red Oak (la.) ex-

Gulistan Wilton Theatre Carpet
JOE HORNSTEIN has if?

SHOWMEN'S TRADE REVIEW, October 16, 1948

27

REGIONAL NEWSREEL

hibitor, is seriously ill.

Sam Epstein, 61, theatre chain operator and
realtor, was killed Oct. 5 when his auto was
struck by a freight train at a crossing. His
friend Morris Burnstein, riding with him, also
died. Epstein was a past Omaha Variety Club
president and long its treasurer. Among his
survivors are his widow, a son, Jack, in busi-
ness with him, and a brother, Louis, associated
with him for 40 years.

DENVER

Gibraltar Theatres is opening two new
theatres in Santa Fe, N. M., and are remodel-
ing two others. The El Paseo, 650-seat is
costing about $18,000, and will open about Nov.
1. The other in Santa Fe is the 683-seat Arco,
opening Oct. 15, and costing $90,000. The
Teton, Powell, Wyo., is having $68,000 spent
on it in a complete remodel job, with 340 seats
being added. The Grove, Gering, Neb., has had
$15,000 spent on remodeling, decorating, 500
new seats and new Brenkert projection and
sound.

Jean Gerbase, secretary of Western Service
& Supply is vacationing in California. While in
San Francisco she will be the house guest of
United Artists Branch manager Clarence Olson,
and Hazel Olson. Olson was formerly Denver
branch manager. Robert Bothwell Aladdin
manager, has been loaned to the Community
Chest campaign.

Fox Intermountain has remodeled and opened
the Rex Opera House, Rawlins. Wyo., closed
since 1921, renaming it the Elk. Cliff Bloomen-
rader has been named house manager by City
Manager Marvin Skinner.

Eagle Lion is remodeling its exchange, giving
much needed room to the front office bunch, and
Manager M. R. Austin.

Mrs. George H. McCool, wife of UA's Den-
ver manager, was operated on for goitre and
is at the home of her mother in Omaha re-
cuperating.

Republic Branch Manager Gene Gerbase went
to Los Angeles for a sales meeting. Lon Fidler,
Monogram franchise owner, has named Ralph
Morgan, salesman in Kansas City, as manager
of that exchange.

SALT LAKE CITY

United Intermountain Theatres President and
General Manager Irving Gillman reports a
buyers and bookers' meeting for the organiza-
tion is being held in Billings, Mont. Capitol
Manager Robert Workman is spending part of
his vacation in Denver, with Lou Sorenson
relieving him. Utah Assistant Manager Del
Lesser is in charge of that house while Manager
Charles Pincus is on vacation in San Francisco.

Lyric Manager Warren Butler and Assistant
R. Urry are improving that local theatre with
a new electric display sign, new doors from
lobby into the auditorium, additional lighting
effects, moving and improving the candy booth
and entirely reseating the house. The State
Department of Publicity and Industrial Devel-
opment has assured four Salt Lake City film
companies — Bill Shipler Photos, Gateway Film
Production, Utah Picture Productions, and
Filmcraft Productions — of full consideration in

Possibility

Television is a serious threat to motion
picture theatres in the opinion of one of
the leading Cleveland independent cir-
cuit owners. As more televized programs
become available, the borderline movie
fans will become alienated from the the-
atres, except for the exceptional screen
productions, he says. "If only 15 per
cent of our regulars drop out in favor
of television programs at home, we face
operation at a loss. This situation,
coupled with the approximate 15 per cent
for the first eight months of this year as
compared with the first eight months of
last year spells disaster for the exhibitors,
as I see it, unless we find some way to
utilize it for our benefit — something I
have not yet been able to figure out."

any future .film projects its sponsors. Cause of
complaint was that the PID had awarded a
$10,000 contract to Viking Films of Chicago
without giving the four firms a chance to bid
on the projected film.

Directors of the Ogden Community theatre
have elected as new members of the board
Carolyn Glassman, daughter of an Ogden ex-
hibitor, Minnie Moore Brown, W. Breenwell,
J. Shorten, P. Whetton and J. Hayden.

TORONTO

"Voice of Theatre Speakers"
JOE HORNSTEIN has it!

British Theatre Architect Leslie H. Kemp,
who came to Toronto from England last year
to direct construction of theatres for Odeon of
Canada, following the death last year of Jay I.
English, has opened independent Toronto offices
at 453-A Eglington Avenue West, and will re-
side here permanently. "Henry V", showing
here at Allen's Hollywood Theatre for its first
screening at reduced prices, has been held for a
second week. Toronto first-run of Laurence
Olivier's "Hamlet" opens at Odeon's new Hyland
Theatre Nov. 22 at a $1 to $1.50 scale. On Oct.
11 "Hamlet" started its fourth week at the Kent,
Montreal. It opens Oct. 22 at the Odeon Glebe,
Ottawa, with the first performance under aus-
pices of the Save the Children Fun at a $2 ad-
mission.

Star Robert Cummings made a personal ap-
pearance at the opening of "Let's Life a Little"
at the Downtown, Oct. 9. This is a new Famous
Players house. Construction is in progress for
five other FP theatres — at Peterborough, Kapus-
kasing, Cobourg, and two more in Toronto,
the University and Donlands.

Following Toronto's lifting of the ban on mid-

New Theatres

Des Moines — Pioneer Theatres, a drive-in on out-
skirts of Cherokee, la. Mr. and Mrs. Ed Kugel, a
theatre at Mapleton, la. Collins Community Theatre
Co., a theatre at Collins, la.

Indianapolis — Sky Drome Theatre Corp., a 700-car
drive-in near Newscastle, Ind.

Minneapolis — Frank and Woempner circuit, 500-car
drive-ins at Owatonna and Wilmar, Minn., and a 900-
seater at Owatonna.

Grand Island, Neb. — William Youngclaus and Mrs.
Madeline Kaufmann in association with Tri-States
Theatres, a 500-car drive-in west of this city.

Salt Lake City — Joseph L. Lawrence and D. K.
Edwards, 1,300-seater to cost $350,000 at 31st South
and Highland Drive.

Bennington, Vt. — Thomas G. Buckley has advertised
for bids on a new theatre here on South Street.

Los Angeles — David Rector, 1,000-seater at Rose-
crans and Atlantic Boulevards.

Cleveland — Ernest and Lino Alessio, a $225,000 600-
seater at Akron, O.

Redding, Calif.— Nodell Huffaker, Merit L. Espey
and Arthur O. Perkins, a 400-car drive-in, cost $50,000.

Kaukauna, Wis. — Marcus Theatre Management Com-
pany, 750-car drive-in.

night shows on legal holidays, first-run theatres
here staged owl shows Sunday midnight, Oct. 10,
which is Canada's Thanksgiving Day. The Brant
at Brantford, Ont, has reorganized its Famous
Players Movie Club after a summer lay-off. The
Saturday morning reopening program was a
Bugs Bunny Festival.

NEW HAVEN

Mike Tomasino, owner of the Whiteway and
Victory, has sold out to Tony Terrazono, and
plans to retire from business for the time being
to regain his health.

MGM Home Office Exploiteer Elliott Forman
who is on the road in advance of the traveling
husky ballyhoo for "The Secret Land," is setting
up the exhibit in Springfield, Hartford, New
Haven and Bridgeport at the Poli theatres.
Capt. Volney Pfeifer, veteran movie animal man,
is in charge of the exhibit.

MGM Branch Manager Harry Rosenblatt is
back from Boston where he spent the holidays.
Harry Rose, manager of the Majestic, Bridge-
pert, spent the holidays with his mother in
Atlantic City. Frances Conners, assistant at the
Majestic, Bridgeport, is celebrating another
birthday.

CLEVELAND

With more than 80,000 people attending each
of the World Series baseball games, theatres here
had a quiet week-end. But the industry got.
plenty of publicity with announcements of its
members who came from all points of the com-
pass. Included were Bob Hope, George Raft,
Lou Costello, Bud Abbott, Ole Olson, William
Goetz, John Beck, Jerry Bressler, Harry Soko-
lov, Harry Goetz, Jack Osserman, Mark Spiegel,
Jack Votion, E. Howe, Louis Schine and John
May.

Charles Albert, formerly of the local Warner
theatre department and now a drive-in owner
in Texas, attended the World Series and visited
his uncle, Warner Zone Manager Nat Wolf.
{Continued on Page 30)

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28

SHOWMEN'S TRADE REVIEW, October 16, 1948

Hollywood Newsxeel

West Coast Offices — 6777 Hollywood Blvd., Hollywood 28, Calif. — Ann Lewis, Manager

PRODUCTION PARADE

By Ann Lewis

Miiiiiiuiii

Producer Edward Small has signed Joe New-
man as director of his next George Montgomery
starrer, as yet untitled. Newman was signed
after the screening of the Frank Seltzer-20th-
Fox picture "Jungle Patrol," on which he did
such a fine job. The Small picture is slated to
start within the next six weeks from a story
written by George Bruce.

Ricky Soma, whose portrait appeared on the
cover of Life Magazine, has been given a new
seven-year cotract by producer David O. Selz-
nick. Miss Soma, who began her career at six-
teen in the ballet in New York, was originally
signed to an acting contract in July, 1947, but
she has yet to appear in a picture.

* * *
Former Governor Jimmie Davis of Louisiana

and Charlie Mitchell, his executive assistant dur-
ing his term of office, arrived in Hollywood for
coferences with Monogram Producer Lindsley
Parsons, for whom they will appear in "Ameri-
can Rhythm." Picture is scheduled to start the
latter part of November, with Davis starred.

* * *
Montgomery Clift, the sensational screen dis-
covery who has appeared in MGM's "The
Search" and United Artists' "Red River," has
just signed for one picture during the next year
with Paramount. Clift just finished a co-starring
role opposite Olivia de Havilland in Paramount's
"The Heiress."

* *

Judy Garland's daughter Liza starts rehearsals
at home for MGM's "Annie Get Your Gun."
At the ripe old age of three, she will make her
film debut singing and dancing with her mother,
as she portrays Judy's young sister in the story.

HIGH IRON. On location in the Canadian
Rockies, Producer Nat Holt and his produc-
tion crew take time out for a rest after put-
ting the finishing touches on Holt's Cinecolor
production, "Canadian Pacific," which 20th
Century-Fox will release. Seated (1-r): Di-
rector Edwin L. Marin, Producer Holt and
Star Randolph Scott. Standing: Cinematog-
rapher Fred L. Jackman, Jr. The CP's fa-
mous old No. 30 engine is just outside cam-
era range.

Search" for MGM, leaves for Palestine this
month to make preliminary arrangements for
the filming of a factual motion picture patterned
along the same lines as "Search," Zinnemann
takes with him a writer who will develop a
screenplay from actual incidents. They will
return here, before shooting starts . . . around
Christmas time.

As a result of his outstanding performance in
the Universal-International picture "Rogues'
Regiment," Stephen McNally will get a real
star build-up by the studio. Under the new pro-
gram being mapped for him, McNally's first
assignment will be the second male lead in the
Barbara Stanwyck-Robert Preston starrer
"Gambling Lady."

* * *

Three directors were assigned to pictures at
Columbia this week. Norman Foster will meg
the Rita Hayworth next starring vehicle "Lona
Hanson" ; Henry Levin will handle the Tech-
nicolor sequel to "The Jolson Story," "Jolson
Sings Again" which will star Larry Parks, and
Seymour Friedman gets the Warner Baxter
picture "The Devil's Henchmen." Latter two
pictures are due to start by the end of the month.

* * *

Jules Dassin has been signed by Darryl F.
Zanuck to direct "Thieve's Market" for 20th
Century-Fox. Based on the novel and screenplay
by A. I. Bezzerides, the picture will be filmed
almost entirely in San Francisco, using the same
semi-documentary technique that Dassin em-
ployed in the Hellinger production "Naked City."

Robert Bassler will produce.

* * *

Fred Zinnemann, the man who made "The

Christian Kelleen, Swedish Screen star under
contract to David O. Selznick, will play the
fourth of the four leading men opposite Jennifer
Jones in the MGM production of "Madame
Bovary," to be produced by Pandro Berman and
to be directed by Vincente Minnelli. Previously
announced for the film were Selznick's loan of
Miss Jones and Louis Jourdan.

Studio Roundup

Universal-International, dormant for so many
weeks during the late summer, continues to
increase its production activity. The studio
started its third film, "Calamity Jane and Sam
Bass," which began shooting Oct. 12 in Kanab,
Utah, with Yvonne DeCarlo and Howard Duff
co-starred, and Dorothy Hart and Willard
Parker in top featured roles. Leonard Goldstein
is producing.

Having .completed all of the exterior scenes in
Brooklyn, Producer-Director Maxwell Shane
and his "Amboy Dukes" troupe returned to U-I
last week and began filming interiors at the
home lot. Returning with Shane were Peter
Fernandez and Al Ramsen, Brooklyn youths
who are making their screen bows in this pic-
ture. Dane Clark was borrowed from Warners
for the top spot. Lanny Rees was signed by
Brecher Productions as William Bendix's 12-
year-old son in "The Life of Riley."

The Warner Bros, troupe of "Colorado Ter-
ritory" returned to Burbank, with the outdoor
schedule on the film completed after three weeks
of locations in Colorado and New Mexico.
Dance director Gene Loring started the big
comic dance routine in Danny Kaye's "Happy
Times." Dorothy Adams joined the cast of
Warners' "Montana" in the only other feminine
speaking role besides Alexis Smith. Alfred
Hitchcock arrived from London and began work
Oct. 12 at the Warner ranch directing the final
exterior sequences of "Under Capricorn."

First of Equity Pictures' Red Ryder Westerns
in color went into production last week with
producer Jerry Thomas signing Emmett Lynn
as "Buckskin" ; Marin Sais, star of pioneer one-
reelers in 1908, as "The Duchess" ; Don Kay
Reynolds as "Little Beaver" ; and Peggy Stew-
art for the feminine lead. Jim Bannon stars in
"Ride, Ryder, Ride!" Thomas will make three
more after this one, and also has four Bronc
Busters on tap this year. Eagle Lion releases.

"The Doolin Gang" got under way for Colum-
bia, with Harry Joe Brown producing the
Randolph Scott starrer. Jacques O'Mahoney, one

Krasne Moves to Pioneertown for Cisco Kid Films

Because it has typical western backgrounds, since it was instituted to
reproduce the old west, Pioneertown will be the location site for eight
Cisco Kid westerns which Philip Krasne is contracted to make annually
for United Artists release.

"We have found a way to cut down our expenses by moving our
entire company there," Krasne told SHOWMEN'S TRADE REVIEW,
referring to the novel community located 129 miles north of Los Angeles
and built at an elevation of 4,500 feet above sea level.

A sound stage has been built at the site for interiors, and homes have
been arranged for those who want to live on-the-spot permanently.
Krasne and his family were among those making the move.

Although paved streets and automobiles are not allowed, the producer
has permission from the local authorities to change the buildings and
setup at intervals to avoid the same backgrounds in every picture.

Krasne believes the Cisco Kid will replace Hopalong Cassidy in the
affections of the public because "Cisco can play in the average house,
whereas regular westerns can't. We can get into situations that won't ordinarily play
westerns." He added that he had ironed out the problem of characters with the Mexican
Government, and that the basic format will be retained, with Duncan Renaldo as the Cisco
Kid. It was Krasne, by the way, who put up the finishing money for United Artists' jungle
film, "Urubu."— JAY GOLDBERG.

Philip Krasne

29

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SHOWMEN'S TRADE REVIEW, October 16, 1948

PICTURES STARTED LAST WEEK

ALLIED ARTISTS. Bad Boy — Principals: Lloyd
Nolan, Jane Wyarr, Audie Murphy, James
Gleason. Director, Kurt Neumann.
COLUMBIA. The Doolin Gang — Principals:
Randolph Scott, John Ireland, Noah Beery,
Jr. Director, Gordon Douglas.
PARAMOUNT. Bitter Victory — Principals:
Robert Cummings. Lizabeth Scott, Diana Lynn,
Eve Arden. Director, William Dieterle.
RKO. The Set-Up — Principals: Robert Ryan.
Director, Robert Wise.

Roseanna McCoy — Principals: Farley Granger,
Joan Evans, Richard Basehart. Director, Irving
Reis.

REPUBLIC. Montana Belle — Principals: Jane
Russell, George Brent. Director, Alan Dwan.
SCREEN GUILD. Son of Billy the Kid — Princi-
pals: Lash LaRuc, Fuzzy St. John. Director,
Ray Taylor.

UNIVERSAL-INTERNATIONAL. Life of Riley—
Principals: William Bendix, Rosemary DeCamp,
James Gleason. Producer - Director, Irving
Brecher.

Calamity Jane & Sam Bass (Technicolor) —
Principals: Yvonne DeCarlo, Howard Duff.
Director, George Sherman.

TITLE CHANGES

"Charlie Chan In Mexico" (Mono) now
THE FEATHERED SERPENT.
"Headin' For Trouble" (Mono.) now
COURTIN' TROUBLE.

of Hollywood's most daring stunt riders, was
placed in an important speaking role in this
story of a gang that terrorized the Oklahoma
territory in the 1890s. Also set were Noah
Beery, Jr., and John Ireland.

Producer Ron Ormond started "Son of Billy
the Kid" on location last week for Screen Guild
release. The picture stars Lash LaRue and
Fuzzy St. John.

Wallace Beery did some quick thinking the
other day for MGM's "Big Jack." On location,
he noticed telephone poles in the background
despite the film's period, 1810. Seems that while
the camera was being set up, the horses in the
scene had nibbled away brush and foliage, re-
vealing previously hidden poles ! Brian Roper,
English lad signed for Metro's "Secret Garden,"
arrived in Hollywood last Wedneesday and
played his first American film scene. The pic-
ture, incidentally, introduces an interesting com-
bination of black-and-white with Technicolor.

Trouble With Horses

More trouble with nags came last week when
eight equines were taken to Bridgeport, Calif.,
elevation, 8000 feet, for Allied Artists' "Stam-
pede." Their breath came in such short pants
that an octet of home-town horses had to be
substituted. Another AA entry started Oct. 14,
when "Bad Boy" kicked off with Lloyd Nolan,
Jane Wyatt . and Audie Murphy, plus Dickie
Moore and James Gleason. Paul Short is pro-
ducing, and has reproduced Variety Clubs' famed
Copperas Cove, Texas Boys Ranch on a spot
40 miles out of Hollywood. In addition to his
role, Nolan is narrating the tale of Variety's
tight against delinquency.

This week Paramount starts "Bitter Victory,"
a Hal Wallis production based on an article in
Reader's Digest.

RKO Radio, another lot rather quiet recently,
continued its revivifying process with the start
of "The Set-Up," a prizefight drama depicting
80 crucial minutes of an aging boxer's life.
Samuel Goldwyn, who releases through RKO,
began "Roseanna McCoy," with Farley Granger
and newcomer Joan Evans. Richard Basehart is
featured in this saga of the famous mountain
feud between the Hatfields and the McCoys.

Howard Welsch started his initial effort Oct.
14 under his recently formed Fidelity independ-
ent setup. It's "Montana Belle," in Trucolor,
for Republic release.

Republic Inaugurates
'Education' Program

Republic Studios has initiated a sustained pro-
gram of "education" for its workers at its lot
in North Hollywood. Every week a different
bulletin is issued to employes, stressing some
particular subject. The bulletins are under the
supervision of the studio's public relations de-
partment. One week's message featured "Work"
and was a reprint from a column by Elsie
Robinson of King Features Syndicate. It stressed
the necessity to "keep hustling."

Other recent bulletins included "Costs" and
"Stick to Your Knitting."

Romay in Westerns

Lina Romay, who first gained fame singing
with Xavier Cugat's orchestra and who has
appeared in several features, has been signed for
the feminine lead opposite Tex Williams in "Sun
in the Sky" and "Cheyenne Cowboy," first two
releases in Universal-International's series of
eight three-reel musical westerns.

Transatlantic Reveals
Plans for Next 3 Years

Contrary to a report in these columns last
week that activities of Transatlantic Pictures,
the Alfred Hitchcock-Sidney Bernstein pro-
ducing company, would presumably conclude
upon completion of "I Confess," it was an-
nounced this week that Transatlantic's produc-
tion plans had been set for the next three years.
Hitchcock, who is under contract to do several
films for Warners, as correctly reported last
week, will alternate between the Warner unit
and his own. Transatlantic releases through
Warners.

Hitchcock is now completing "Under Capri-
corn," a Technicolor feature with Ingrid Berg-
man, Joseph Cotten and Michael Wilding. Other
pictures to come under the Transatlantic ban-
ner include "I Confess," "Dark Duty," a prison
story ; and "The Spider and the Fly," spy tale.
These are under Hitchcock's direction. Those
to be made by other directors include "Jack
Sheppard," story of the notorious English
highwayman, and "Lorna Doone."

30

SHOWMEN'S TRADE REVIEW, October 16, 1948

Regional News

{Continued from Page 27)
Milton E. Mooney, president of Co-operative
Theatres of Ohio, is back from a New York
business trip. U-I Eastern Division Sales Man-
ager Frey Meyer held a week-long conference
here last week with District Manager Pete Dana
and Branch Manager Lester Zucker on company
policies. "Hamlet" opens at Loew's Ohio on
Oct. 29 with reserved seats ranging from 90
cents to $2.50. Ervin Jacobs of the MGM
Pittsburgh office is pinch-hitting here while Lou
Marks attends the company executive training
course in New York. Steve Andrews, MGM
shipper and his wife, Mary, MGM inspectress,
became grandparents for the second time when
their daughter presented them with another
grandson. RKO Booker Gordon Campbell and
his wife drove to Florida with Peggy Steiner,
RKO district manager's secretary, and her hus-
band for a vacation. Mrs. M. H. Fritchle is
helping out at Oliver Theatre Supply until a
new bookkeeper replaces Gladys Villeret, re-
signed.

DALLAS

Mr. and Mrs. Lew Bray — he's with Interstate's
Theatres district office in Harlingen, Texas —
are the parents of a baby girl, Mary Ann, born
Oct. 6.

Sack Television Enterprises has acquired ex-
clusive world television and all non-theatrical
rights to "This Is Texas," a series of one-reel
topical films, produced by Nationwide Pictures,
Inc., of Dallas. Deal was set by Alfred N. Sack
and Nationwide President H. K. Carrington and
covers six one-reelers per year over a five-year
period. Four for 1948 have been completed —
"This Is Texas," "Invisible Rivers," "Swords
and Ploughshares" and "Belle of Texas."

CHICAGO

The Federal Appeals Court will hear argu-
ments Oct. 27 on the $2,000,000 Metropolitan
Theatre Company suit to invalidate the 97-year
ground lease upon which the Essaness Oriental
stands. Latest area drive-in to open was the
Starview, Elgin, 111., owned by John and George
Reckas and their father, Harry Reckas. Ludwig
Sussman, owner of the Adelphi and director of
Allied of Illinois, is spending the fall and winter
at the Park Hotel, Los Angeles, for his health.
Miss M. Buettner is in charge of the Adelphi
during his absence.

Si Greiver reports his booking agency will
service Ball and Johnson's theatre at Byron, 111.,
to be opened next month, also Ray Murphy and
Russell McConkey's recently-opened Cuba, Cuba,
111. Great States Chief Booker John Dromey
and wife are in Atlanta for a visit with their son,
John, and will then attend the American Legion
convention in Miami. James R. Grainger, Wal-
ter L. Titus and Edward L. Walton attended the
Republic sales meeting at the Blackstone Hotel.

Tom Baker has bought the Ohio and Madison
theatres in Madison, Ind. Nate Gould is the new
manager of the Star, Quincy, 111. H. R. Phil-
lips of the Ace Chair and Carpet Company an-
nounced his concern has taken over as represen-
tative for this area of the theatre chairs manu-
factured by the Irwin Seating Company. ANG
Theatres Company has surrendered its charter.
Lucy Elrod is new secretary to Eagle Lion
Manager Clarence Phillips. Mrs. Joe Dill is
now managing the Isis, Winamac, Ind., and
Fred Hedblom is the new factory manager of
the Zenith Corporation. Abe Fischer has taken

over as Republic central district manager, suc-
ceeding the late Will Baker.

Joseph R. Klein, co-owner with Sidney Schat
of the new Park, North Chicago, died of a heart
attack. His widow, a son and daughter survive.
United Artists Sales Chief Sid Rose is back
home after another hospitalization. Reuben
Schoenstadt of the Schoenstadt circuit, is re-
cuperating from a recent illness.

ST. LOUIS

More than 50 theatre owners and managers
from eastern Missouri and central western Illi-
nois are expected to attend the Mid-Central
Allied regional meeting at the Mark Twain
Hotel, Hannibal, Mo., on Oct. 20. President
Henry Halloway will preside. Speakers from
national Allied are expected.

Joe F. Woodward has resigned as Eagle
Lion manager here to become booker and buyer
for Delft Theatres. EL has announced no suc-
cessor as yet. Universal Manager Harry Hynes
is recovering from an attack of the flu. Brenda
Rosenblatt, nine-year-old daughter of Monogram
Manager Reuben Rosenblatt, broke her right leg
for the second time within the past three months.
Film Classics Booker Joe Bowles has resigned
to return to the theatre end of the industry.
Eagle Lion sales and office staffs held a steak
barbecue picnic Sunday as a farewell to Manager

Joe Woodward. Monogram Bookkeeper and
Stenographer Margaret Duggan has resigned.

Nicholas Kerasotes will close his Decatur, 111.,
drive-in around Nov. 15. Agnes Moorehead,
former St. Louisian, was a visitor at the home
of Mr. and Mrs. Jacob M. Lashly.

Warner St. Louis Manager Lester Bona be-
came a grandfather Oct. 8 when his daughter,
Jean, wife of Dr. Scott G. Kramer, gave birth
to a daughter named Leslie Jean. George Barber,
owner of theatres at Villa Grove, Chrisman,
Hardin and Tuscola, 111., is confined to his Villa
Grove home following a heart attack.

ADVANCE DATA

On Forthcoming Product

Last of the Wild Horses (SG) Principals: James Elli-
son, Mary Beth Hughes, Jane Frazee. Director, Rob-
ert L. Lippert. An outdoor drama centering about a
man who is mistaken as a villain by the local ranchers,
but gets out of his trouble and finds the real culprit.

Canadian Pacific (20th-Fox) Cinecolor. Principals :
Randolph Scott, Jane Wyatt. Director, Edwin L.
Marin. A semi-documentary of the Canadian Pacific
Railway in the 1880s, involving the building of a sec-
tion across the Rockies and through the Fraser River
gorge.

Jiggs and Maggie in Court (Monogram) Principals :
Joe Yule, Renie Riano. Director, William Beaudine.
Maggie throws a pie in a baker's face, gets fined and
put in Jiggs' custody for 30 days; eventually, after
much trouble, she is rescued by cartoonist George
McManus.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertions
for the price of 3 Money order or check with copy. Ads will appear as soon as received unless otherwise
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

COMIC BOOKS

THEATRES FOR SALE

COMIC BOOKS available from world's largest and

oldest theatre distributor. Best titles and latest issues
in stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

THE GREAT OUTDOORS MEANS GREAT
PROFITS — Complete sound projection outfits $1995.00
up; New 500 Watt Western Electric Booster Amplifiers,
$650.00; New Dual in car speakers with junction box
and transformer, $19.95; new driveway entrance and
exit signs, illuminated, $18.75; Burial Cable, 7^c ft.;
Special 4 conductor neoprene cable, 6c ft. ; Super
Snaplite f 1.9 lenses increase light 25%, from $150.00;
40" Weatherproof reflex horns complete, $39.75. S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New York 19,
N. Y.

NEW EQUIPMENT

REGISTER YOUR NAME FOR NEWEST S.O.S.
CATALOG, ready soon — Box Office Bowl Heaters,
$2 95; Voltage Step-up Transformers, $69.50; Mis-
print Tickets, dozen rolls, $2.28; RCA 868 replace-
ment Photocells, $1.95; Replacement parts for Simplex
40% off; Simplex BB Movements $61.20; Splicers
$4 25- Pump extinguishers, $6.95; Carbon savers, 77c;
Jensen 12" PM speakers, $18.95; 1000 W. T-20
Mogpref. C-13D lamps, $3.95; 1500 W. $5.95; Film
cabinets $3.95 section; Soundfilm amplifiers including
record player $124.75. S.O.S. Cinema Supply Corp.,
602 W. 52nd St., New York 19, N. Y.

LOW OVERHEAD MEANS LOW PRICES!
Beaded soundscreens 49c foot; Superlite 44c; 14" wire
reels $1.75; Bell-Howell 35mm splicers $3.95; Exciter
lamps 39c; 15 ampere rectifier tubes $5.25. STAR
CINEMA SUPPLY COMPANY. 459 West 46th
Street, New York 19, N. Y.

STUDIO AND PRODUCTION EQUIPMENT

OUR FEATURE PRODUCTIONS THIS MONTH

1/12 H.P., 110 V. Synchronous Motors, new,

$57 50- Neumade Automatic Film Renovators, 35mm
$159 50; Combination 16/35mm, $194.50; 2000 W.
Fresnel Spotlights with yoke, $57.50; New Cine
Special Blimps, $295.00; B. Maurer Variable Density
Recording Outfit, $2275.00; Used Auricon Recording
outfit, $495.00; Neumade 35mm Filmracks, 76" high,
$39.50; Belhowell Automatic 16/35 hot splicer, $795.00;
Wall Single System Recording & Studio Camera,
magazines, lenses, amplifier, mike, power supply, etc.,
rebuilt, $3750.00; Western Electric Preview Magazines,
$395.00; Bodde Process Screens, $2.40 sq. ft.; 35mm
three-way Sound Moviola, rebuilt, $895.00. Send for
latest Catalog. S.O.S. Cinema Supply Corp., 602 W.
52nd St., New York 19, New York.

THROUGHOUT MIDWEST, SOUTHWEST,
LARGEST ASSORTMENT. Leak, 3422 Kinmort,
Dallas: 1109 Orchardlane, Des Moines, Iowa.

THEATRE GAMES

DIE CUT BINGO CARDS— $3.00 per 1,000. 1-7S
1-100. Screen Dial $20.00. S. Klous. c/o Showmen'i
Trade Review, 1501 Broadway, New York 18, N. T

FOR YOUR BINGO GAMES. Controlled or uo
controlled, die cut, play right, priced right. Samples on
request. Premium Products, 354 W. 44th St., N«»
York 18, N. Y.

THEATRE SEATING

VOTED VERY FINEST CHAIRS FOR THE
PRICE — Here's quality too — 288 Andrews fully up-
holstered back, box spring cushion, good as is $4.95;
350 American panel back, box spring cushion, rebuilt,
$5.25. Plenty others — get Chair Bulletin 15, S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New York
19, N. Y.

USED EQUIPMENT

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Proj. from
$195.00 up. Eyemo 35mm Cameras $245.00 up.
Arriflexes $725.00 up. Mitchell Outfit Complete
$6000.00. Write for Lists. Camera Mart, Inc., 70 W.
45th St., New York, N. Y.

LOWER OVERHEAD MEANS LOWER PRICES!
Simplex rear shutter double bearing spiral gear me-
chanisms, rebuilt like new, $279.50; Powers $114.50;
RCA rotary stabilizer soundheads, rebuilt, $395.00
pair; DeVry XD projectors, rebuilt and complete,
pair, $745.00; Pair Strong 50 ampere lamphouses
and rectifiers, excellent, $425.00. STAR CINEMA
SUPPLY COMPANY, 459 West 46th Street, New
York 19, N. Y.

TAKE A TRIP TO S.O.S. — Save your expenses
and see New York — Dual Simplex Acme Arc Sound
Projector outfit, complete, $1495.00; Two unit Gold-
seal ticket machines, rebuilt, $139.50; Simplex Rear
Shutter Mechanisms, excellent, $195.00; other Simplexes
from $69.50; Dual DeVry ESF 2000' with amplifier,
speaker $595.00; Holmes $667.50; DeVry Theatre
Projection outfits with low intensity lamps, $1995.00;
with 1 KW arcs $2495.00; arclamps, rectifiers and
generators at a sacrifice. Tell us what you want.
S.O.S. Cinema Supply Corp., 602 W. 52nd St.. New
York 19, N. Y.

feature Booking" Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S TRADE REVIEW
A

Title Company

Abbott & Costello Meet Frankenstein. U-I

Accused, The Para.

Act of Violence MGM

Adventures of Casanova EL

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Adventures of Silverado Col.

Affairs of a Rogue Col.

Air Hostess Col.

Alaska Patrol FC

Albuquerque Para.

Alias A Gentleman MGM

All My Sons U-I

All's Well Ind.

Amboy Dukes, The U-I

An Act of Murder U-I

An Ideal Husband 20th-Fox

An Innocent Affair UA

An Old- Fashioned Girl EL

Angel in Exile Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

April Showers W B

Arch of Triumph UA

Are You With It? U-I

Arizona Ranger RKO

Arkansas Swing, The Col.

Arthur Takes Over 20th- Fox

Assigned to Danger EL

Atlantis. The Lost Continent U-A

B

Babe Ruth Story. The Allied

Bad Boy Allied

Bad Sister U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th-Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Beyond Glory Para.

B. F.'s Daughter MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bill and Coo Rep.

Bitter Victory Para.

Black Bart U-I

Black Eagle, Story of a Horse Col.

Blanche Fury EL

Blonde Ice FC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

Blood on the Moon RKO

Bodyguard RKO

Borrowed Trouble UA

Boston Blackie's Chinese Venture. . Col.

Boy With Green Hair, The RKO

Bribe, The MGM

Bride Goes Wild, The MGM

Broken Journey EL

Brothers, The U-I

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bush Christmas U-I

c

Caged Fury .. Para

Calamity Jane & Sam Bass U-I

Calendar, The EL

Call Northside 777 20th-Fox

Campus Honeymoon Rep.

Campus Sleuth . Mono.

Canadian Pacific 20th-Fox

Canon City EL

Casbah U-I

Caught MGM

Challenge. The 2(Hh-Fo-

Checkered Coat, The 20th-FoT

Chicken Every Sunday 20th-Fox

Clay Pigeon RKO

Cleopatra Arms wp

Code of Scotland Yard Rep.

Colorado Territory WB

Connecticut Yankee, A Para.

Corridor of Mirrors • ■ U-T

Counterfeiters. The 20th-FoT

Countess of Monte Cristo U-I

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Production or
Block Number, (SP in this column indicates Special
release sold separately), those at extreme right give
publication date ot Advance Data: a; or Box-Ofjice
Slant: b. Asterisk following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, *C: Cinecolor, *M: Magnacolor,

*U : Trucolor, *V: Vitacolor. Audience Classification is
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis in-
dicate type of story in accordance with following key
(B) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wa) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS

Time Rel.

CURRENT Mins. Date Refer to

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 111... 9/6/48 b7/24/48

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/15/48 b5/l/48

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 b2/7/48

7 Panhandle (W)F R. Cameron-C. Downs 84... 2/22/48 b2/14/48

6 Smart Woman (D)A B. Aherne-C. Bennett-B. Sullivan 93... 4/30/48 b3/13/4B

.11/15 a8/21/48

COMING

Bad Boy Nolan-Wyatt-Murphy-Gleason

Last of the Badmen B. Sullivan-M. Reynolds-B. Crawford..

Stampede Rod Cameron-Gale Storm

Strike It Rich R. Cameron-B. Granville-D. Castle a9/25/48

When a Man's a Man G. Madison-R. Calhoun-G. Storm

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling

Deadline Sunset Carson-Pat Starling 64..

Fighting Mustang Sunset Carson-Pat Starling 62..

Look-Out Sister Louis Jordan 67.

Six-Shooter Sunset Carson-Pat Starling

Sunset Carson Rides Again ... Sunset Carson-Pat Starling ....

Sunset Carson Strikes Back Sunset Garson-Pat Starling

.4/15/48

.3/1/48

.9/15/48

COLUMBIA

.3/25/48 b5/8/48

.7/29/48

5/6/48 D5/22/48

.Aug. '48 b7/3/48

.9/16/48 a7/3/48

.6/3/48 b8/21/48

.July '48 D6/5/48

.June '48 b3/8/48

.9/9/48 b8/14/48

.10/7/48 D9/4/48

• May '48 b4/17/48

.Oct. '48 b8/21/48

• Aug. '48 D6/12/48

.Apr. '48 b3/13/48

.4/8/48 D6/12/48

• 4/15/48 b5/15/48

.2/20/48 bl/17/48

.3/18/48 b4/3/48

.Mar. '48 D2/7/48

. 9/23/48

• 3/30/48 b4/10/48

• Aug. '48 b4/24/48

7/8/48 b7/10/48

• 2/27/48 bl/24/48

5/13/48 b6/19/48

.9/30/48 b9/18/48

.Oct. '48 a6/5/48

.Sept. '48 ....b9/4/48

2/12/48 b3/8/4«

2/5/48 b5/29/48

CURRENT

Adventures in Silverado (W)F W. Bishop-G. Henry-E. Buchanan 73.

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart 63.

Best Man Wins (C)F E. Buchanan-A. Lee-R. Shayne 73.

Black Arrow, The (D)F L. Hayward-J. Blair-G. Maeready 76.

Black Eagle, Story of a Horse W. Bishop- V. Patton-G. Jones 76.

Blondie's Reward (C)F Singleton-Lake-Simms-Kent 68.

Coroner Creek *C (D) A R. Scott-M. Chapman-G. Maeready 90.

Fuller Brush Man, The (C)r Red Skelton-Janet Blair 93.

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker 66.

I Surrender Dear (M)F Gloria Jean-David Street 67.

Lady from Shanghai, The (My) A Rita Hay worth-Orson Welles 87.

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randell 98.

Lulu Belle (D) D. Lamour-G. Montgomery- A. Dekker. 87.

Mating of Millie, The (C)h G. Ford-E. Keyes-R. Randall 85.

My Dog Rusty (D)F T. Donaldson-J. Litel-J. Lloyd 64.

Port Said (D) A Gloria Henry- William Bishop 68.

Relentless *T (D)F R. Young-M. Chapman-W. Parker 93.

Return of the Whistler (My)F M Duane-L. Aubet-R. Lane 61.

Sign of the Ram, The (D) A S. Peters-A. Knox-P. Thaxter 84.

Singin' Spurs Hoosier Hot Shots-Patricia White 62.

Song of Idaho (M-C)F Hoosier Hot Shots-Kirby Grant 67.

Strawberry Roan, The *C (W)F G. Autry-G. Henry-J. Holt 76.

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76.

To the Ends of the Earth (D) A D. Powell-S. Hasso-Maylia 109.

Trapped By Boston Blackie (M) C. Morris- J. Vincent-R. Lane 78.

Triple Threat (D)F Top Pro Football Players 70.

Untamed Breed, The *C S. Tufts-B. Britton-G. "G." Hayes

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91.

Woman from l'angiers, The (D)A A. Jergens-S. Dunne-M. Duane 66.

Wreck of the Hesperus (D)F Willard Parker-Edgar Buchanan 68.

COMING

Affairs of a Rogue (D) A Jean-Pierre Aumont-Joan Hopkins 111 b5/8/48

Air Hostess G. Henry- W. Wright -R. Ford

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/47

Blondie's Big Deal P. Singleton-A. Lake-L. Simms

Blondie Hits the Jackpot Penny Singleton- Arthur Lake

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al/10/48

Blondie's Secret Singleton-Lake-Kent-Simms a7/3/48

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/48

Crime Doctor's Diary Warner Baxter-Lois Maxwell

Dark Past, The William Holden-Lee J. Cobb a7/10/48

Doolin Gang, The R- Scott- J. Ireland-N. Beery, Jr

Gallant Blade *C(D) Larry Parks-Marguerite Chapman 81... Nov. '48 a2/21/48

Her Wonderful Lie Janis Carter-Marc Piatt

Jungle Jim Johnny Weissmuller- Virginia Grey a9/18/48

Knock On Any Door H. Bogart-J. Derek-S. Perry a9/18/48

Ladies of the Chorus A. Jergens-R. Brooks-M. Monroe a7/3/48

Law of the Barbary Coast R- Shayne- A. Jergens-S. Dunne

Leather Gloves C. Mitchell-J. Nigh-B. Edwards 75. . .11/11/48 a6/12/48

Loaded Pistols Gene Autry-Barbara Britton a7/3/48

Lone Wolf and His Lady, The Ron Randell-June Vincent a9/ll/48

Lost One, The (O)A Nelly Corradi-Gino Mattera 84 b4/3/48

Lost Tribe, The J- Weissmuller-E. Verdugo-M. Dell

Lovers, The Cornel Wilde-Patricia Knight a9/25/48

Make-Believe Ballroom Randell-Warwick-Welles-Courtland

Man from Colorado, The *T (D) Glenn Ford-Ellen Drew-Wm. Holden a5/24/47

Manhattan Angel G. Jean-R. Ford-A. Tyrrell a6/12/48

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/48

Racing Luck Stanley Clements-Gloria Henry 11/18/48 a7/17/48

Return of October. The *T(C) Glenn Ford-Terry Moore 89... Nov. '48

Riders of the Whistling Pines Gene Autry- Jimmy Lloyd a7/31/48

Rough Sketch Jennifer Jones- John Garfield

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel 58. . .10/21/48 b7/31/4»

Rusty Saves a Life T- Donaldson-G. Henry-S. Dunne a7.10/48

Slightly French Lamour-Carter-Parker-Ameche a5/8/48

Smoky Mountain Melody Roy Acuff-Smoky Mountain Boys

Song of India Sabu-T. Bey-G. Russell a7/3L/4»

Undercover Man G. Ford-N. Foch a7/31/48

Walking Hills. The R. Scott-E. Raines-W. Bishop a7/3/48

Westerns

Blazing Across the Pecos Charles Starrett-Smiley Burnette 55... 7/ 1/48

Challenge of the Range Charles

Desert Vigilantes Charles

El Dorado Pass Charles

Laramie Charles

Phantom Valley Charles

Quick On The Trigger Charles Starrett-Smiley Burnette

Trail to Laredo C. Starrett-S. Burnette-J. Bannon 54... 8/12/48

West of Sonora Charles Starrett-Smiley Burnette 55... 3/25/48

Whirlwind Raiders Charles Starrett-Smiley Burnette 54. . .5/13/48

Starrett-Smiley Burnette .

Starrett-Smiley Burnette

Starrett-Smiley Burnette 10/14/48

Starrett-Smiley Burnette

Starrett-Smiley Burnette 52... 2/19/48

EAGLE LION current

312 Adventures of Casanova (D)F DeCordova-Bremer-Bey-Sutton 83..

905 Adventures of Gallant Bess *C (D)F C. Mitchell-A. Long-F. Knight 73..

821 Assigned to Danger (My) G. Raymond-N. Nash-R. Bice 66..

Broken Journey (D)A. p- Calvert-M. Grahame-F. L. Sullivan.. 89..

826 Canon City (Doc) A 6. Brady- J. Corey- W. Bissell 82..

824 Close-Up '(D) A A. Baxter-V. Gilmore-R. Kollmer 83..

820 Cobra Strikes, The (My)F S. Ryan-R. Fraser-L. Brooks 61..

817 Enchanted Valley, The »C (D)F A. Curtis-A. Gwynne-C. Grapewin 77..

904 Hollow Triumph (D)A Paul Henreid-Joan Bennett 83...

903 In This Corner (D)F S. Brady-A. Shaw-J. Millican 61 y2

831 Lady at Midnight (My)F R. Denning-F. Rafferty-J. Searle 59..

815 Man from Texas (D)F J. Craig-J. Johnston-L. Bari 71..

825 Mickey *C (C)F L. Butler-B. Goodwin-I. Hervey 87..

819 Noose Hangs High (C)F Abbott-Costello-Downs-Calleia 77..

830 Northwest Stampede *C (C)F J. Leslie-J. Craig-J. Oakie 79..

818 October Man, The (D) A. J. Mills-J. Greenwood-E. Chapman 85..

902 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136..

813 Open Secret (D) A J. Ireland-J. Randolph-R. Bohnen 70..

822 Raw Deal (D) A D. O'Keefe-C. Trevor-M. Hunt 79..

816 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn 102..

829 Shed No Tears (D) A W. Ford- J. Vincent-R. Scott 70..

827 Spiritualist, The (D) A T. Bey-L. Bari-C. O'Donnell 78..

823 Sword of the Avenger (D) A R. Del Gado-Sigrid Gurie 72..

814 Take My Life (D)F Greta Gynt-Hugh Williams 80..

.2/7/48 D2/28/48

.10/10/48 ....b7/31/48

.5/19/48 a4/17/48

.9/12/48 b4/24/48

.6/30/48 b6/26/48

.6/9/48 bl0/9/48

.4/24/48 b5/22/48

.3/27/48 b4/3/48

.8/30/48 b8/14/48

.9/19/48 b9/4/48

.8/8/48 b7/31/48

.3/6/48 b4/3/48

.6/23/48 b6/19/48

.4/17/48 b4/10/48

.7/28/48 b7/3/48

.3/20/48 b9/6/47

.9/12/48 b9/18/48

.5/5/48 b7/17/48

.5/26/48 b5/22/48

.4/3/48 b4/3/48

.7/2/48 b7/24/48

.7/7/48 b8/7/48

.6/2/48 b5/15/48

.2/28/48 b5/17/47

COMING

An Old -Fashioned Girl G. Jean- J. Lydon-F. Rafferty

906 Behind Locked Doors (D)A L. Bremer-R. Carlson-D. Fowley 61. . .10/17/48 b9/ll/48

Big Cat, The "T L. McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D) A V. Hobson-S. Granger 95 b3/20/48

Calendar, The (C)A Greta Gynt-John McCallum 79 b6/5/48

Esther Waters (D) A Kathleen Ryan-Dirk Bogarde 108 blO/2/48

He Walked by Night Scott Brady-Richard Basehart a7/10/48

It Always Rains on Sundays G. Withers- J. Warner 92 bll/29/47

Let's Live a Little Hedy Lamarr-Robert Cummings a6/5/48

Man Wanted Anabel Shaw-Robert Lowery

Million Dollar Weekend G. Raymond-S. Paull-F. Lederer alO/9/48

Mr. Perrin and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt 92 b8/28/48

828 Oliver Twist (D)F R. Newton-A. Guinness-K. Walsh 116 b7/3/48

Parole Turhan Bey-Michael O'Shea a8/21/48

Philo Vance's Peril W. Wright-L. Belasco-R. Ames bl/25/47

Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer. ... 134 b7/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz

Reign of Terror R. Cummings-A. Dahl-R. Basehart

Ride, Ryder, Ride Jim Bannon-Peggy Stewart

Saraband for Dead Lovers *T (D) A S. Granger-F. Rosay-J. Greenwood 94 blO/2/48

Strange Mrs. Crane, The Marjorie Lord-Robert Shayne alO/9/48

Tulsa *T S. Hayward-R. Preston-P. Armendariz alO/2/48

Westerns

Gun Fighter Lash LaRue-Fuzzy St. John-M»ry Scott al2/18/47

SHOWMEN'S TRADE REVIEW

Title

Compa*)

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54.

857 Prairie Outlaws E Dean-R. Ates-J. Holt 57.

858 Tioga Kid, The (W)F fc. Dean-R. Ates-J. Holt 54..

854 Tornado Range (W-S)F Eddie Dean-Roscoe Ates-J. Holt 56.

•55 Westward Trail. The (W)F E. Dean-R. Ates-P. Planchard 56.

FILM CLASSICS

Alaska Patrol Richard Travis-Helen Westcott

Appointment With Murder John Calvert-Catherine Craig

Blonde Ice (D) A Leslie Brooks-Robert Paige 73.

Daughter of Ramona *C p. Reed-M. Vickers-D. Woods

Devil's Cargo (M) A j. Calvert-R. Hudson-R. Karns 61.

File 649, State Dept. *C Lundigan-Bruce-Loo-Ahn

Inner Sanctum (D) A Mary Beth Hughes-Charles Russell 62.

Miraculous Journey *C (D)F R. Calhoun-A. Long-V. Grey 76.

Money Madness H. Beaumont-F. Rafferty-H. Warde 73.

SoBa *C Gene Raymond-Sigrid Gurie 82.

The Argyle Secrets (My)F W. Gargan-M. Lord-R. Byrd 63.

Unknown Island *C V. Grey-B. MacLane-P. Reed

Will It Happen Again? (Doc) A Adolph Hitler-Eva Braun 62.

METRO-GOLDWYN-MAYER current

818 Alias a Gentleman (C-D)A W. Beery-T. Drake-D. Patrick

820 B. F.'s Daughter (D) A B. Stanwyck-Heflin-C. Coburn....

827 Big City (D)M M. O'Brien-R. Preston-D. Thomas,

819 Bride Goes Wild, The (C)F V. Johnson-J. Allyson-B. Jenkins.,

829 Easter Parade *T(M)F j. Garland-F. Astaire-P. Lawford

831 Date With Judy, A *T (C)F w. Beery-J. Powell-E Taylor

815 High Wall (D)A R. Taylor- A. Totter-H. Marshall. . .

826 Homecoming (D)A Gable-Turner-Baxter-Hodiak ...

903 Julia Misbehaves (C)F G. Garson-W. Pidgeon-P. Lawford

901 Luxury Liner *T (M)F G. Brent-F. Gifford-J. Powell

828 On An Island With You *T (M)F e. Williams-P Lawford

825 Pirate, The *T (M) A j. Garland-G. Kelly-W. Slezak

4/10/48 D3/27/48

.5/12/48

.6/17/48 b3/20/48

.2/21/48 2/21/48

.3/13/48 b3/13/48

. May '48
.Apr. '48

.a8/28/48
.b5/22/48

.b3/20/48

76.
108.
103.
97.
103.
113.
99.
113.
99.
99.
107.

102

830 Search The (D)F. .... Montgomery Clift-Aline MacMahon. . . . 105.

905 Secret Land, The (Doc)F U. S. Navy 70

902 Southern Yankee, A (C)F R. Skelton-B. DonlevylX Dahl 90 '

824 State of the Union s. Tracy-K. Hepburn-V. Johnson.' .'.'*" 124 '

821 Summer Holiday *T (C)A Rooney-De Haven-Huston-Morgan 92

816 Tenth Avenue Angel (D)F M. O'Brien-A. Lansbury-G Murphy 74

•17 Three Daring Daughters *T (M)F J. MacDonald-J. Iturbi-J. Powell ' 115

.Oct. '48 .
.Sept. '48
.Apr. '48
. Sept. '48
. May '48
.10/15/48
.May '48

.Mar. '48
.Apr. '48
. June '48
.Mar. '48
.July '48
.July '48
.Feb. '48
.May '48
.Oct. '48 .
.Sept. '48
.June '48
.June '48
.Aug. '48
.Oct. '48 .
.Sept. '48
.Apr. '48
.5/20/48 .
.Feb. '48
.Mar. '48

.blO/2/48
.b8/14/48
. .b4/3/48
.b8/28/48
.b4/24/48

.b5/22/48

...b2/7/48
..b2/21/48
. .b3/27/48
. .b2/28/48
. .b5/29/48
. .b6/19/48
.bl2/20/47
. .b4/10/48
. .b8/14/48
. .b8/21/48
. . .b5/l/48
. ..b4/3/48
..b3/27/48
. .b8/28/48
. ..b8/7/48
. .b3/27/48
..D3/13/48
. .bl/17/48
. .bz/14/48

Coroner Creek Col

Cover- Up UA

Creeper, The 20th- Fo>

Crime Doctor's Diary Col

Criss-Cross U-I

Cry ti the City 20th-Fo*

D

Dangerous Yean 20th- Fo»

Daredevils of the Clouds Rep

Dark Past .' Col

Daughter of Darkness Para

Daughter of the Jungle Rep.

Daughter of Ramona FC

Date With Judy, A MGM

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer Ul

Decision of Christopher Blake WB

Deep Waters 20th- Foj

Design for Death RKC

Devil's Cargo FC

Disaster Para

Docks of New Orleans Mono

Doolin Gang, The CoL

Double Life, A Ul

Down to the Sea in Ships 20th- Foi

Dream Girl Para

Drums Along the Amazon Rep

Dude Goes West, The Allied

Duel in the Sun Selznick

Dulcimer Street U-l

Dynamite Para

E

Easter Parade MGM

El Paso Para.

Embraceable You WB

Emperor Waltz, The Para

Enchanted Valley EL

Enchantment RKO

End of the River Ul

Escape 20th-Fo>

Esther Waters EL

Every Girl Should Be Married RKO

Eyes of Texas Rep

F

Fallen Idol, The 20th-Foi

False Paradise UA

Fame Is the Spur U-l

Family Honeymoon U-l

Fan, The 20th-Foa

Far Frontier Rep.

Feathered Serpent, The Mono.

Feudin', Fussin' and A-Fightin' .... U-l

Fighter Squadron WB

Fighting Back 20th-Foi

Fighting Father Dunne RKO

Fighting Mad Mono.

File 649, State Dept FC

Flamingo Road WB

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para.

For the Love of Mary U-l

Force of Evil MGM

Forever Amber 20th- Foa

Fort Apache RKO

Fountainhead, The WB

Four Faces West UA

French Leave Mono

Fuller Brush Man Col

Fury at Furnace Creek 20th-Fos

G

Gallant Blade Col

Gallant Hombre UA

Gallant Legion, The Rep

Gay Amigo UA

Gay Intruders 20th-Fo»

Gentleman From Nowhere Col

Gentleman's Agreement 20th-Fo»

Girl From Jones Beach WB

Girl From Manhattan, The UA

Give My Regards to Broadway. 20th-Foa

Golden Eye, The Mono

Good News MGM

Good Sam RKO

Gooc1 Time Girl U-l

Grand Canyon Trail Rep.

Great Gatsby, The Para

Great Sinner, The MGM

Green Grass of Wyoming 20th-Fo>

Green Promise Ind.

Guns of Hate RKO

H

Half-Past Midnight 20th-P««

Hamlet U-l

Happy Times WB

Harpoon SGF

Hatter's Castle Para

Hazard Para

He Walked by Night EL

Heart of Virginia Rep

Heiress, The Para

Henry the Fifth UA

Her Wonderful Lie Col

Here Comes Trouble UA

High Fury UA

High Tension Mono

High Wall MGM

Hills of Home MGM

Holiday Camp U-l

Hollow Triumph EL

Homecoming M GM

Homicide WB

Homicide for Three Rep

House Across the Street Wl

Hungry Hill U-l

Hunted, The AlHe*

(HOW/MEN'S TRADE REVIEW

Title Company
I

I Became a Criminal WB

Idol of Paris Wt

I, Jane Doe Rep.

Impact UA

[n This Comer EL

Incident Mono.

Indian Agent RKO

Indian Scout UA

Inner Sanctum FC

Inside Story, The Rep.

Interference RKO

I Remember Mama RKO

Iron Curtain 20th-Fox

Iron Dukes Mono.

Isn't It Romantic? Para.

[ Surrender Dear Col.

It Always Rains on Sunday EL

I Was a Male War Bride 20th-Fox

[ Wouldn't Be in Your Shoes. . . .Mono.

J

Jiggs and Maggie in Court Mono.

Jinx Money Mono.

Joan of Arc RKO

Joe Palooka in Winner Take All. .Mono.

John Loves Mary WB

johnny Belinda WB

Judge Steps Out, The.... RKO

Julia Misbehaves MGM

June Bride WB

Jungle Goddess SGP

Jungle Jim Col.

Jungle Patrol 20th-Fox

K

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door Col.

L

Ladies of the Chorus Col.

Lady at Midnight EL

Lady Surrenders, A UI

Laff-Time UA

Larceny U-I

Last of the Badmen Allied

Last of the Wild Horses SGP

Law of the Barbary Coast Col.

Le Silence est D'Or RKO

Leather Gloves CoL

Let's Live a Little EL

Letter From an Unknown Woman.. U-l

Letter to Three Wives 20th-Fox

Let's Live Again 20th-Fox

Life of Riley U-I

Life With Father WB

Lightnin' in the Forest Rep.

Little Women MGM

Loaded Pistols CoL

Lone Wolf & His Lady Col.

Long Denial, The RKO

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Love Happy UA

Lovers, The Col.

Loves of Carmen Col.

Luck of the Irish, The 20th- Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Macbeth Rep.

Madonna of the Desert Rep.

Mad Wednesday UA

Magic Bow U-I

Make-Believe Ballroom Col.

Man About the House 20th- Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The CoL

Man From Texas EL

Manhattan Angel Col.

Man on the Eiffel Tower. .. Independent

Man Wanted EL

Vlark of the Lash SGP

Mask for Lucretia, A Para.

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-I

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th-Fox

Miracle of the Bells RKO

Miracle in Harlem SG

Miraculous Journey FC

Miss Mink of 1949 20th-Fox

Missourians, The Rep.

Miss Tatlock's Millions Para.

Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa. RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Reckless Para.

Mr. Soft Touch Col.

Money Madness FC

Montana WB

Montana Belle Rep-

Moonrise Rep.

Mother Is a Freshman 20th- Fox

Mourning Becomes Electra RKO

Mozart Story, The SGP

Music Man Mono.

My Brother Jonathan Mono.

COM I NO

Act of Violence V. Heflin-R. Ryan- J. Leigh a8/14/4«

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant alO/2/48

Big Jack Wallace Beery -Marjorie Main

Bribe, The R. Taylor-A. Gardner-C. Laughton a8/14/4*

Caught J. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-.Tohnson-Donlevy a8/14/4»

Force of Evil John Garfield-Thomas Gomez Jan. '49

Great Sinner G. Peck -A. Gardner-W. Huston

Hills of Home (D)F Lassie-E. Gwenn-D. Crisp 99... Dec. '48 blO/9/48

Kissing Bandit, The *T F. Sinatra-K. Grayson Dec. '48 a8/23/47

Little Women *T Allyson-Lawford-Taylor-O'Brien alO/9/48

904 No Minor Vices (C)A D. Andrews-L. Palmer-L. Jourdan 96... Nov. '48 blO/9/48

Piccadilly Incident (D) A Anna Neagle-Michael Wilding 88 D8/31/47

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall

Sun in the Morning *T J. MacDonald-C. Jarman, Jr. -Lassie a8/14/4*

Take Me Out to the Ball Game *T Sinatra-Williams-Kelly-Garrett alO/9/48

Three Godfathers J. Wayne-P. Armendariz-H. Carey, Jr Jan. '49 a8/14/48

Three Musketeers *T Turner-Kelly-Heflin-Allyson 125. . .Nov. '48 a5/22/48

Words and Music *T J. Garland-M. Rooney-G. Kelly Jan. '49 a8/14/48

MONOGRAM

CURRENT

4708 Angels' Alley (D)F L. Gorcey-H. Hall-B. Benedict 67..

4713 Campus Sleuth (My)F F. Stewart-J. Preisser-B. Sherwood 57..

4712 Docks of New Orleans (My)F Roland Winters-Victor Sen Young 64..

4709 Fighting Mad (D)F L. Errol-J. Kirkwood-E. Knox 75..

4714 French Leave (C-D)F Jackie Cooper- Jackie Coogan 64..

4720 Golden Eye, The R. Winters-M. Moreland 69..

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox 70..

4717 Jinx Money (My)F Gorcey-Hall-Caldwell-McKay 68..

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64..

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts 79..

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey 66..

My Brother Jonathan (D)A M. Denison-D. Gray 105..

4707 Perilous Waters (D) A D. Castle-A. Long 64..

4705 Rocky (D)F Roddy McDowall-"Rags"-E. Barrier 76..

4710 Rose of the Rio Grande Movita-John Carroll 60..

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best 65..

4726 Smugglers' Cove L. Gorcey-H. Hall-G. Dell 66..

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler 82..

4715 Stage Struck (D) A Audrey ^Long-Kane Richmond 71..

COMING

Big Fight, The J. Kirkwood-L. Errol-D. Bruce

Feathered Serpent, The R. Winters-M. Moreland-K. Luke

4803 Incident W. Douglas- J. Frazee-J. Compton

Iron Dukes L. Gorcey-H. Hall-G. Dell

Jiggs and Maggie in Court Joe Yule-Renie Riano

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy.. 80.

Rainmaker, The R. Walburn-W. Catlett-W. Tracy

Temptation Harbour (D)A Robert Newton-Simone Simon 110.

Trouble Makers Gorcey-Hall-Dell-Parrish

3/21/48 .
4/18/48 .
.4/4/48 ..
2/7/48 .
.4/25/48
8/29/48 .
.5/23/48
6/27/48
.9/19/48
.8/8/48 ..
.9/5/48 ..
.Oct. '48
.2/14/48
.3/7/48 .
3/14/48
.7/11/48
.10/10/48
.7/25/48
.6/13/48

.bl/31/4»
... be/5/41

.D5/15/48
,.b2/21/4»
. ..b5/8/«
. . .a8/7/M
. ..b5/a/48
..b5/22/48
. .b8/28/48
. .D6/19/48
, .b7/24/48
. .b3/13/48
.al2/13/47
...b5/8/4i

.b9/25/48
. .a6/5/48
.b6/12/4«
.b5/15/4«

.10/31/48

.a9/18/48
.a8/21/4S

.12/1/48 .
.11/14/48

.b9/ll/48

.b8/29/48
.a7/10/48

Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54... 7/18/48

Courtin' Trouble Jimmy Wakely-Cannonball Taylor

4762 Cowboy Cavalier J. Wakely-C. Taylor 7/4/48 .

4755 Crossed Trails Johnny Mack Brown-Raymond Hatton. 53. . .4/11/48

4753 Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57... 8/15/48

4756 Frontier Agent Johnny Mack Brown-Raymond Hatton. 56... 5/16/ 48

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

4758 Gunning For Justice J. M. Brown-R. Hatton-E. Finley 55... 11/7/48

Hidden Danger J. M. Brown-R. Hatton-M. Terhune

4761 Oklahoma Blues J. Wakely-C. Taylor-V. Belmont 56... 3/28/48

4764 Outlaw Brand J. Wakely-C. Taylor 58. .. 10/24/48

4765 Partners in the Sunset J. Wakely-Cannonball Taylor 53... 5/6/48 .

4766 Range Renegades J. Wakely-C. Taylor-C. Larson 54... 6/6/48 .

4767 Rangers Ride Wakely-Taylor-Belmont 56... 9/26/48

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55... 10/3/48

4763 Silver Trails Wakely-Taylor-Larson 53... 8/22/48

4752 Triggerman Johnny Mack Brown-Raymond Hatton. 56. . .6/20/48 .

PARAMOUNT CURRENT

4709 Albuquerque *C (WD)F R. Scott-B. Britton-G. Hayes 89... 2/20/48 ,

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready 82... 9/3/48 ..

4713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan.. 95. ..4/9/48 ..

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61... 7/30/48

4711 Caged Fury (D)F Richard Denning-Sheila Ryan 61... 3/5/48 ..

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85... 7/23/48

4720 Emperor Waltz, The *T (C)F Bing Crosby-Joan Fontaine 103... 7/2/48 ..

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich-J. Lund 116. . .8/20/48 .

4718 Hatter's Castle (D) A R. Newton-J. Mason-D. Kerr 105. . .6/18/48 .

4716 Hazard (C)F P. Goddard-M. Carey-F. Clark; 100. . .5/28/48 .

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman -B. DeWolfe 87... 10/8/48

4712 Mr. Reckless (D)F W. Eythe-B. Britton-W. Catlett 66... 3/26/48 .

4710 Saigon (D) A A. Ladd-V. Lake-D. Dick...! 94... 3/12/48 .

4714 Sainted Sisters, The (C-D)A V. Lake-J. Caulfield-B. Fitzgerald 89... 4/30/48 .

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71... 6/11/48 .

4723 So Evil My Love (D) A R. Milland-A. Todd-G. Fitzgerald 109. ..8/6/48 .

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90... 9/24/48 .

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57... 5/14/48 .

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146... 4/2/48 .,

4719 Waterfront at Midnight (D) A W. Gargan-M. B. Hughes-R. Travis 63... 6/25/48 .

COMING

.bl/24/4*
.b6/19/40
.b2/21/«

.bz/ii/ii

. .b6/»/«
. .b5/8/4§

.b6/19/4S
.b4/17/«
.b3/20/4*

.b8/21/48
.b2/28/4«
..b2/7/4«
.b3/13/4«
.b4/17/48
.b3/13/«
.b7/31/48
.b3/13/4«
.b9/27/47
. .b5/8/4*

4808
4814

4806

4809

4805
4810
4803

4807
4804

Accused, The L. Young-R. Cummings-W. Corey 1/14/49 a6/19/48

Bitter Victory Cummings-Scott-Lynn-Arden

Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix 4/15/49 al/31/48

Daughter of Darkness (D) A Anne Crawford-Maxwell Reed 91 b2/28/48

Disaster R. Denning-T. MarshaU-D. O'Flynn.... 60... 12/3/48 a6/19/«

Dynamite W. Gargan-L. Brooks-O. Welles 1/28/49 a6/12/48

El Paso *C Payne-Russell -Hayes-Hayden

Great Gatsby, The A. Ladd-B. Field-B. Sullivan

Heiress, The DeHavilland-Richardson-Hopkins-Clift

Mask for Lucretia, A P. Goddard-J. Lund-M. Carey

Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101. . .11/19/48

My Own True Love (D) P. Calvert-M. Douglas-W. Hendrix 2/4/49 .

Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund 81 ... 10/22/48

Now and Forever C. Rains-M. Carey- W. Hendrix

One Woman A. Ladd-D. Reed- J. Havoc

Paleface, The *T Bob Hope-Jane Russell 83... 11/2/48 .

Samson and Delilah *T H. Lamarr-V. Mature-G. Sanders

Sealed Verdict (D) A R. Milland-F. Marly-B. Crawford 83... 11/5/48 b9/ll/48

Sorrowful Jones Bob Horje-Lucille Ball a7/10/4f

.a6/12/4»
.a8/21/«
.a9/25/48
.D9/11/48
.a8/16/47
.b7/17/4i
.a5/15/4l
. a9/25/48
..«»/•/*

Special Agent W. Eythe-L. Elliott-C. Mathews a6/26/4«

4812 Strange Temptation R. Milland-T. Mitchell-A. Totter 3/4/49 a7/10/48

4813 Streets of Laredo *T M. Carey-W. Holden-W. Bendix 3/25/49 a9/25/48

4811 Whispering Smith *T A. Ladd-R. Preston-B. Marshall 2/18/49 a6/14/47

RKO RADIO

CURRENT

Trade
Shown

..May'48 b4/3/48

.Dec. '47 ...bll/23/46

..June '48 D4/10/48

. .Sept. '48 D2/7/48

..7/8/48 b5/22/48

..Mar. '48 b3/6/48

..9/3/48

..Sept. '48 ....D2/14/48

..July '48 b6/26/48

. .July '48 D5/15/48

. .Oct. '48 b8/28/48

..May'48 b4/3/48

..Aug. '48 b7/24/48

814 Arizona Ranger, The (D)F T. Holt-J. Holt-N. Leslie 63.

951 Best Years of Our Lives F. March -M. Loy-D. Andrews 172.

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas 86.

907 Design for Death (Doc)F Japanese Cast 48.

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman 93... June '48 b5/15/48

870 Fort Apache (D) A J. Wayne-H. Fonda-S. Temple 127. . .Mar. '48 b3/13/48

962 Good Sam (C)F Gary Cooper- Ann Sheridan 114. . .Sept. '48 b7/31/48

819 Guns of Hate (W)F Tim Holt-Nan Leslie 61... June '48 b5/22/48

868 I Remember Mama (C-D)F I. Dunne-B. Bel Geddes-O. Homolka. . .134. . .Mar. '48 b3/13/48

991 Melody Time *T (M)F R. Rogers-D. Day-Andrews Sisters 75.

869 Miracle of the Bells (D) F. MacMurray-Valli-F. Sinatra 120.

904 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120.

903 Pearl, The (D) A P. Armendariz-M. E. Marques 78.

821 Race Street (D) A G. Raft-W. Bendix-M. Maxwell 79.

817 Return of the Badmen (W)A Randolph Scott-Anne Jeffreys 90.

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113.

813 Tarzan and the Mermaids (D)F Weissmuller-Joyce-Christian 67.

961 Yelvet Touch, The (D) A Russell-Genn-Trevor-Greenstreet 97.

COMING

Baltimore Escapade r. Young-S. Temple-J. Agar a8/21/48

Blood on the Moon Mitchum-Bel Geddes-Preston-Brennan a6/12/48

905 Bodyguard (My) A L. Tierney-P. Lane-P. Reed 62 b9/4/48

Boy With Green Hair *T O'Brien-Ryan-Hale-Stockwell a6/12/48

Brothers in the Saddle T. Holt-R. Martin -R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

Enchantment David Niven-Teresa Wright Nov. '48 a7/3/48

Every Girl Should Be Married g. Grant-F. Tone-D. Lynn a9/ll/48

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin-Martha Hyer

indian Agent T. Holt-R. Martin-N. Leslie a7/5/47

Interference Mature -Ball-Scott-Tufts a9/ll/48

joan of Arc *T (D) I. Bergman-J. Ferrer-J. Emery al/3/48

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias a7/5/47

<*S4 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien 89 blO/25/47

Long Denial, The M. O'Hara-M. Douglas-B. Williams a6/5/48

Mr. Joseph Young of Africa Johnson- Armstrong-Toomey-Moore

122 Mystery in Mexico (My)F yy. Lundigan-J. White-R. Cortez 65 b6/26/48

901 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mitchum 92... Nov. '48 b8/7/48

Roseanna McCoy F. Granger- J. Evans-R. Basehart

Roughshod (D) r. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt -Richard Martin

Set -Up, The Robert Ryan

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92... Nov. '48 b9/4/48

Tarzan's Fountain of Youth L. Barker -B. Joyce-E. Ankers a8/21/48

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95. ..Nov. '48 b6/26/48

902 Variety Time (Vaudeville)F Kennedy-Errol-Carle 59 b8/7/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window, The B. Hale-B. Driscoll-A. Kennedy a5/15/48

REPUBLIC CURRENT

719 Angel in Exile Carroll-Mara-Gomez-Bedoya 90.

728 Bill and Coo *U (N)F George Burton's Birds 61.

703 Campus Honeymoon (MC)F Wilde Twins-R. Crane-A. Mara 61.

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow 60.

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke 60.

732 Eyes of Texas *U (W)F R. Rogers-Trigger-L. Roberts 70.

715 Gallant Legion, The (W)F W. Elliott-J. Schildkraut-A. Booth 88.. 7/25/48 .

734 Grand Canyon Trail *U R. Rogers- A. Devine-J. Frazee 67. .. 10/15/48

707 Heart of Virginia (D)F Janet Martin -Robert Lowery 60... 4/25/48 b5/8/48

710 I, Jane Doe (D)F R. Hussey-J. Carroll-V. Ralston 85... 5/25/48 b5/15/48

705 Inside Story, The (C-D)F M. Hunt-W. Lundigan-C. Winninger... 87... 3/14/48 b3/27/48

709 King of the Gamblers (DA Janet Martin-William Wright 60... 5/10/48 b6/5/48

706 Lightin' in the Forest (D)F L. Roberts-D. Barry-W. Douglas 58... 3/25/48 b4/24/18

704 Madonna of the Desert (D)F L. Roberts-D. Castle-D. Barry 60... 2/23/48 b3/13/48

714 Moonrise (D) A D. Clark-G. Russell-E. Barrymore 90... 10/1/48 D9/11/48

733 Nighttime in Nevada *U R. Rogers-A. Mara-A. Devine 67... 8/29/48 a7/10/48

708 Old Los Angeles (W) W. Elliott-J. Carroll-C. McLeod 88... 4/25/48 al/17/48

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61... 9/11/48 b9/4/48

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60... 5/31/48 b6/5/48

718 Sons of Adventure Russel Hayden-Lynne Roberts 60... 8/28/48

712 Train to Alcatraz (D) A D. Barry-J. Martin-W. Phipps 60... 6/28/48 b7/17/48

731 Under California Stars *U (W)F R. Rogers-J. Frazee-A. Devine 70... 5/1/48 b5/15/48

COMING

Daughter of the Jungle L. Hall- J. Cardwell-S. Leonard

Drums Along the Amazon Brent-Ralston-Aherne-Bennett 11/1/48 a8/28/48

Far Frontier, The *U R. Rogers-Trigger-G. Davis a9/25/48

Homicide for Three W. Douglas- A. Young-F. Withers a7/17/48

Sp. Macbeth (D) O. Welles-J. Nolan-R. McDowell a8/23/48

Missourians, The *T W. Elliott-A. Booth-A. Devine

Montana Belle Jane Russell-George Brent

Plunderers, The *U R. Cameron-I. Massey a7/24/48

Red Pony, The *T (D) M. Loy-R. Mitchum-L. Calhern ........ .... alO/25/47

Rose of the Yukon S. Brodie-M. Dell-W. Wright a9/25/48

Wake of the Red Witch Wayne-Russell-Young-Mara a9/25/48

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack 60 .4/15/48 b5/8/48

654 California Firebrand *U (W)F Monte Hale-Adrian Booth 63.!. 4/1/48 D5/8/48

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons 60... 5/13/48 b5/29/48

758 Denver Kid, The A. Lane-E. Waller 60... 10/1/48

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller 60... 9/15/48 b9/ll/48

756 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller 60... 7/25/48

Renegades of Sonora A. Lane-E. Waller-R. Barcroft

741 Son of God's Country (W)F Monte Hale-Pamela Blake ,60. "9/15/48 b9/25/48

Sundown in Santa Fe A. Lane-E. Waller

656 Timber Trail *U (W)F M. Hale-L. Roberts-J. Burke ..." 67... 6/15/48 ....b7/10/48

652 Under Colorado Skies *U Monte Hale-Adrian Booth 65. . .12/15/47 ...bl2/27/47

SCREEN GUILD PRODUCTIONS

Dead Man's Gold L. LaRue-F. St. John-P. Stewart 60... 9/10/48

Frontier Revenge Lash LaRue-Fuzzy St. John

*804 Harpoon J- Bromfield-A. Louis 81... 9/24/48

4802 Jungle Goddess G. Reeves- W. McKay- Armida 61... 8/13/48 a7/31/48

Last of the Wild Horses J- Ellison-J. Frazee-M. B Hughes 82... 10/15

Mark of the Lash L- LaRue-A. St. John-P. Stewart 10/29/48

X-3 Miracle in Harlem (D)A s- Guyse-S. Fetchit-H. Offley 7ft ..10/29/48 . . . .b8/21/48

Date

..9/3/48 a7/17/48

.3/28/48 bl2/27/47

..2/1/48 bl/31/48

..10/24/48 b9/4/48

..8/10/48 b7/31/48

..7/15/48 b7/24/48

..b5/29/48

SHOWMEN'S TRADE REVIEW

Title

Company

My Dear Secretary UA

My Dream Is Yours WB

My Own True Love Para.

.Mystery m Mexico RKO

My Girl Tisa WB

N

Naked City U-l

Nicholas Nickelby U-l

Night Beat WB

Night Has a Thousand Eyes Para

Night Unto Night WB

Night Wind 20th-Fo»

Nighttime in Nevada Rep.

No Minor Vices MGM

Noose Hangs High EL

Northwest Stampede EL

Now and Forever Para

0

October, Man, The EL

O'Flynn, The U-l

Oh Say Can You Sing Univ

Old Los Angeles Rep

Oliver Twist EL

Olympic Cavalcade UA

Olympic Games of 1948 EL

On an Island With You MGM

On Our Merry Way UA

One Last Fling WB

One Night With You Ul

One Sunday Afternoon WB

One Touch of Venus U-l

Open Secret EL

One Woman Para.

Out of the Storm Rep

Outpost in Morocco UA

P

Paleface Para.

Panhandle Allied

Parole E-L

Pearl, The RKO

Perilous Waters Mono.

Philo Vance's Peril EL

Piccadilly Incident MGM

Pirate, The MGM

Pitfall UA

Plunderers, The Rep

Port Said Col

Portrait of Jennie SBO

Prairie, The SG

Prejudice Ind

Prince of Foxes 20th- Foj

R

Race Street RKO

Rachel and the Stranger RKO

Racing Luck Col

Rainmaker, The Mono.

Raw Deal EL

Red Canyon U-l

Red Pony, The Rep.

Red River UA

Red Shoes, The EL

Red Stallion in the Rockies EL

Reign of Terror EL

Relentless Col.

Return of the Badmen RKO

Return of October Col.

Return of Wildfire SGP

Ride, Ryder, Ride EL

Riders of the Whistling Pines CoL

River Lady * . U-l

Road House 20th-Fo»

Rocky Mono.

Rogues' Regiment U-l

Romance on the High Seas WB

Rope WB

Rose of the Rio Grande Mono

Rose of the Yukon Rep.

Roseanna McCoy RKO

Rough Sketch CoL

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col.

Rusty Saves a Life Col

Ruthless EL

s

Saigon Para.

Sainted Sisters Para

Samson and Delilah Para.

Sand 20th-Foj

Saraband for Dead Lovers EL

Saxon Charm, The U-l

Scudda Hoo, Scudda Hay 20th-Fo>

Sealed Verdict Para

Search, The MGM

Secret Beyond the Door, The U-l

Secret Garden, The MGM

Secret Land, The MGM

Secret Service Investigator Rep

Set-Up, The RKO

Shaggy . -Para

Shanghai Chest, The Mono

Shed No Tears .EL

Shep Comes Home SGP

Silent Conflict UA

Silver River WB

Singin' Spurs CoL

Sinister Journey UA

Sitting Pretty 20th-Fo»

Sixteen Fathoms Deep Mono.

Slightly French Col.

Smart Girls Don't Talk WB

Smart Woman Allied

Smueelers Cove ... • • Mono

Snake Pit. The 20th-Foi

Snowbound U-I

So Evil My Love Para.

Sofia Fr

SHOWMEN'S TRADE REVIEW

Title

Company

Somewhere in the City WB

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones Para.

3. O. S. Submarine SGP

So This Is New York UA

South of St. Louts WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stampede AA

State of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Strange Temptation Para.

Street With No Name 20th- Fox

Streets of Laredo Para.

Strike It Rich Allied

Summer Holiday MGM

Sword of the Avenger EL

T

Take Me Out to the Ball Game. . .MGM

Take My Life EL

Tap Roots U-I

Tarzan and the Mermaids RKO

Taczan's Fountain of Youth RKO

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th-Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets FC

They Live By Night RKO

Thirteen Lead Soldiers 20th- Fox

This Was a Woman 20th- Fox

Three Daring Daughters, The MGM

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life UA

To the Ends of the Earth Col.

To the Victor WB

Too Late for Tears UA

Trail of the Mounties SG

Train to Alcatraz Rep.

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th-Fox

Tucson 20th-Fox

Tulsa EL

Two Guys and a Gal WB

Two Guys from Texas WB

u

Unconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man Col.

Unfaithfully Yours 20th-Fox

Unknown Island FC

Untamed Breed, The Col.

Up in Central Park U-I

Urubu UA

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle, The UA

Voice of the Turtle WB

w

Wake of the Red Witch Rep.

Walking HiUs Col.

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me.20th-Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc' Robbin? UA

Will It Happen Again? FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The 20th-Fox

Winslow Boy, The 20th-Fox

Winter Meeting WB

Woman from Tangiers Col.

Woman in White WB

Woman's Vengeance UI

Words and Music MGM

Wreck of the Hesperus Col.

Y

Years Between U-I

Yellow Sky 20th-Fox

You Gotta Stay Happy U-I

You Were Meant for Me 20th-Fox

Younger Brothers, The WB

z

Zamba Ind.

4805 Mozart Story, The H. Holt-W. Markus 99... 10/8/48 alO/9/48

Outlaw Country Lash LaRue-Fuzzy St. John -P. Stewart

4705 Prairie, The (D) L. Aubert-A. Baxter 76... 8/6/48 al2/27/41

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes 81... 8/13/48 D8/21/48

S. O. S. Submarine Italian Navy 10/17/48 a7/24/4*

Shep Comes Home Robert Lowery-Lanny Rees 62... 12/3/48

Son of Billy the Kid Lash LaRue-Fuzzy St. John

Thunder in the Pines George Reeves-Ralph Byrd 62... 11/5/48

4708 Trail of the Mounties R. Hayden-Jennifer Holt 42... 2/21/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F.C. Grant-M. Loy-M. Douglas 94... 3/25/48 b3/17/48

Portrait of Jennie (D) J. Jones-J. Cotten-E. Barrymore all/l/4r

20TH-FOX CURRENT 1947-H8

809 An Ideal Husband *T (C-D)A P. Goddard-M. WilcMng-D. Wynyard... 96..

820 Anna Karenina (D)A V. Leigh-R. Richardson-K. Moore 110..

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn 99.

817 Arthur Takes Over (C)F Lois Collier-Richard Crane 63..

805 Call Northside 777 (D) A J. Stewart-R. Conte-L. J. Cobb 111..

807 Challenge, The (D)F T. Conway-J. Vincent-R. Stapley 68..

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield 62.

819 Counterfeiters, The (My) A John Sutton-Doris Merrick 74..

839 Creeper, The (My) A E. Cianelli-O. Stevens-J. Vincent 68..

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark 95.

804 Dangerous Years (D)F William Halop-Ann E. Todd 61..

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero 85..

822 Escape (D) A Rex Harrison-Peggy Cummins 78..

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray 68.

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde 139..

815 Fury at Furnace Creek (W) V. Mature-C. Gray 88..

840 Gay Intruders, The (C)A John Emery-Tamara Geva 68..

806 Gentleman's Agreement (D)F G. Peck-D. McGuire-J. Garfield 118..

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild 89..

818 Green Grass of Wyoming *T (D)F P. Cummins-C. Coburn-R. Arthur 89..

.Mar. '48 ...bll/29/4

.May '48 b2/28/48

.Oct. '48 b9/ll/48

.May '48 b4/10/48

.Feb. '48 bl/24/48

.Mar. '48 b2/28/48

.July '48 b8/14/4s-

.June '48 b6/5/48

.Sept. '48 b9/4/48

.Oct. '48 b9/18/48

.Feb. '48 ...bl2/20/4

.July '48 b7/3/48

.Sept. '48 b5/29/48

.Aug. '48 b8/7/4*

.Sept. '48 ...bl0/16/47

.May '48
.Sept. '48
.Mar. '48
.June '48
.June '48
.Mar.
.May
.Apr.

..b4/10/48
. .b6/19/4f
.bll/15/47
'48 ....b5/22/48
'48 ....b4/24/48

'48 b3/6/48

48 b5/8/48

48 D3/6/48

.Sept. '48 ....b9/4/48
Apr. '48 ....b3/20/48
'48 ....D12/6/47

48 b9/25/48

'48 ....b6/26/48

'48 b3/6/48

'48 b2/28/48

'48 b7/17/48

■ July
.Oct. *
• July
.Apr.
.Apr.
.Aug.

.Apr.
..Feb. '48
. .Aug. '48
. . Aug. '48

'48 b6/5/48

.bl/24/48
.b7/10/4*
.b6/19/4f

.a8/28/48

808 Half Past Midnight (D)F K. Taylor-P. Knudsen-J. Sawyer 69..

816 Iron Curtain, The (D) A D. Andrews-G. Tierney-J. Havoc 87..

813 Let's Live Again (D)F J. Emery-J. Millican-T. Holmes 68..

837 Luck of the Irish, The (C)F T. Power-A. Baxter-C. Kellaway 99..

812 Meet Me at Dawn (C)A W. Eythe-S. Holloway-B. Campbell 89..

824 Mine Own Executioner (D) A B. Meredith-K. Moore-D. Gray 102..

843 Night Wind (D)F Flame-Charles Russell 68..

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan 91..

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan... 95..

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb 84..

836 That Lady in Ermine *T (M) A B. Grable-D. Fairbanks, Jr 89.

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer 66..

802 You Were Meant for Me (MC-D)F J. Crain-D. Dailey-O. Levant 91.

826 Walls of Jericho, The (D) A Wilde-Darnell-Baxter-Douglas 111.

829 Winner's Circle, The (Doc)F Johnny Longden-Morgan Farley 75.

COMING

Beautiful Blonde From Bashful Bend *T. . . . Grable-Romero-Vallee-San Juan

846 Belle Starr's Daughter G. Montgomery-R. Cameron-R. Roman Nov. '48

847 Bungalow 13 Tom Conway-Margaret Hamilton 65... Nov. '48

Canadian Pacific *C R. Scott-N. Olson-V. Jory

Chicken Every Sunday D. Dailey-A. Young-C. Holm a7/17/48

Down to the Sea in Ships R. Widmark-C. Kellaway-D. Stockwell al0/9/48

Fallen Idol, The (D) A M. Morgan-R. Richardson-B. Henrey... 92 b8/28/48

Fan, The Crain-Sanders-Carroll-Greene a7/24/48

I Was a Male War Bride Cary Grant- Ann Sheridan

848 Jungle Patrol (D) A K. Miller-A. Franz-R. Ford 72... Nov. '48 D9/25/48

Letter to Three Wives Darnell-Crane-Lynn-Sothern ., a7/17/48

Man About the House, A M. Johnson-D. Gray-K. Moore 94 b6/28/4

Miss Mink of 1949 Jimmy Lydon-Lois Collier-Richard Lane

Mother Is a Freshman *T(C) L. Young-V. Johnson-R. Valleee a9/25/48

Prince of Foxes T. Power-O. Welles-W. Hendrix alO/2/48

844 Road House (D)A Lupino-Wilde-Holm-Widmark 95... Nov. '48 b9/25/48

Sand *T M. Stevens-C. Gray-C. Grapewin a7/17/48

Snake Pit, The (D) O. deHavilland-L. Genn-M. Stevens al0/ll/4

That Wonderful Urge T. Power-G. Tierney-R. Gardiner a6/19/48

This Was a Woman (D)A Sonia Dresdel-Barbara White al/24/48

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts 63 a6/19/48

Tucson J. Lydon-P. Edwards-C. Russell a7/17/48

850 Unfaithfully Yours (C)A , . . . Harrison-Darnell-Lawrence-Vallee 105 blO/2/48

845 When My Baby Smiles at Me *T Grable-Dailey-Oakie-Havoc Nov. '48 a5/29/48

While I Live (D)A T. Walls-C. Evans-C. Raye 85 blO/18/47

Winslow Boy, The (D)F R. Donat-Sir C. Hardwicke-B. Radford. 117 b9/ll/48

849 Yellow Sky *T G. Peck-A. Baxter-R. Widmark a7/17/48

UNITED ARTISTS current

Arch of Triumph (D) A Sp I. Bergman-C. Boyer-C. Laughton 120.

Four Faces West (D)F... J. McCrea-F. Dee-C. Bickford 90.

Henry the Fifth (D)F *T L. Olivier-R. Asherson 134.

Here Comes Trouble *C (C)F B. Tracey-J. Sawyer-E. Parnell 50.

Laff-Time W. Tracy-P. Morgan-E. Janssen 110.

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65.

Olympic Cavalcade Olympic Stars

On Our Merry Way B. Meredith-P. Goddard-F. MacMurry . .107.

Pitfall (D) A D. Powell-L. Scott-J. Wyatt 80.

Red River (D)F J. Wayne-M. Clift-W. Brennan 125.

Silent Conflict (W)F W. Boyd-A. Clyde-R. Brooks 61.

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80.

Texas, Brooklyn, and Heaven (C)A G. Madison-D. Lynn-J. Dunn 76.

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney 109.

Urubu (D)F Native Cast 66.

Vicious Circle (D) A Conrad Nagel 77.

Who Killed 'Doc' Robbin? *C (C)F V. Grey-D. Castle-G. Zucco 51.

..Mar. '48 b2/21/48

..5/15/48 b5/15/48

b4/27/4fl

..4/9/48 b4/17/48

..4/9/48

. .Apr. '48 ....bl/24/48

.July '48

..Feb. '48 b2/7/48

..8/19/48 b8/7/48

..8/26/48 b7/17/48

. .Apr. '48 ....D4/17/48

..May '48 b5/15/48

..8/11/48 b7/17/48

..5/27/48 D5/29/48

..8/16/48 b8/21/48

..7/24/48 b5/29/48

. . Apr. '48 b5/8/4S

COMING

Angry God, The Alicia Parla-Casimiro Ortega

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers... 90 b9/4/48

Atlantis, The Lost Continent Maria Montez-Jean Pierre-Aumont

Borrowed Trouble William Boyd- Andy Clyde

Cover-Up W. Bendix-D. O'Keefe-B. Britton a8/21/48

Dead Don't Dream, The (W) W. Boyd-A. Clyde

False Paradise Wm. Boyd- Andy Clyde

Gallant Hombre ..Duncan Renaldo-Leo Carillo

Gay Amigo, The D. Renaldo-L. Carrillo-Armida a8/28/48

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Laughton 81 b9/18/48

High Fury Madeleine Carroll-Ian Hunter 71 ... 11/19/48

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew a8/81/48

Love Happy Marx Bros.-Massey-Vera Ellen-Hutton

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour alO/9/48

Alad Wednesday (D)F H. Lloyd-K. Washburn-J. Conlin.. 89 b2/aa,«,

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95 b9/ll/48

Outpost in Morocco George Raft-Akim Tamiroff

Sinister Journey ' Wm. Boyd- Andy Clyde

Strange Gamble (W) W. Boyd- A. Clyde-R. Brooks al2/13/47

Too Late for Tears Scott-DeFore-Miller-Corey

Vendetta (D) Hillary Brooke-Faith Domergue a5/10/47

UNIVERSAL-INTERNATIONAL CURRENT

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83..

657 All My Sons (D)A Edward G. Robinson-Burt Lancaster... 94..

S56 Are You With It? (M)F -D. O'Connor -O. San Juan-M. Stewart.. 90..

S63 Bad Sister M. Lockwood-I. Hunter 91..

853 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn 8t_ .

655 Casbah (D) A Y. DeCarlo-T. Martin-P. Lorre 94..

658 Dear Murderer (D) A E. Portman-G. Gynt-D. Price 94..

650 Double Life, A (D) A. . /. R. Colman-S. Hasso-E. O'Brien 104..

End of the River, The (D) A Sabu-Bibi Ferreira 80..

665 Feudin', Fussin' and A-Fightin' D. O'Connor-M. Main-P. Kilbride 78..

672 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90y2

579 Holiday Camp M. Lockwood-P. Roc-D. Price 96..

669 Larceny (D)A J. Payne-J. Caulfield-D. Duryea 89..

659 Letter from an Unknown Woman (D) A Joan Fontaine-Louis Jourdan 90..

*66 Man-Eater of Kumaon (D)F Sabu-W. Corey-J. Page 80..

667 Mr. Peabody and the Mermaid (C)A W. Powell-A. Blyth-I. Hervey 89..

651 Naked City, The (D) A B. Fitzgerald-H. Duff-D. Hart 96..

670 One Touch of Venus (C)A R. Walker-A. Gardner-D. Haymes 81..

661 River Lady *T (D) A Y. DeCarlo-D. Duryea 78..

671 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88..

627 Secret Beyond the Door (D) A J. Bennett-M. Redgrave-A. Revere 98y2

668 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109..

662 Up in Central Park (C)F D. Durbin-D. Haymes- V. Price 87..

634 Woman's Vengeance, A (D)A Charles Boyer-Ann Blyth 96..

.July '48 b7/3/48

.May '48 b2/21/48

.May '48 ....b3/13/48

.July '48 .... .bl2/6/47

.Apr. '48 ....bl/31/48

.Apr. '48 D3/6/48

.May '48 b6/7/48

.Mar. '48 bl/3/48

.June '48 ...bll/29/47

.July '48

...Sept. '48 ..D8/28/48

.Mar. '48 b8/23/47

.Aug. '48 b8/7/48

.June '48 ....b4/10/48

.July '48 . ...D6/19/48

Aug. '48
Mar. '48
Aug. '48

...D7/10/48
. ..bl/24/48
,.b8/21/48

June '48 b5/8/48

.Sept. '48 b9/4/48

.Feb. '48
.Aug. '48
.June '48
.Feb. '48

..bl/10/48
...D6/26/48
,..b5/29/48
, .bl2/20/47

COMING

Amboy Dukes, The P. Fernandez- Al Ramsen-B. Whiting

673 An Act of Murder (D) A F. March-E. O'Brien-F. Eldridge 91 b8/28/48

677 Brothers, The (D) A Patricia Roc-Will Fyffe 98 D5/24/47

i35 Bush Christmas (D)F C. Rafferty-J. Fernside 76... Dec. '48 ...bll/29/47

Calamity Jane & Sam Bass *T Yvonne DeCarlo-Howard Duff

Corridor of Mirrors (D) A E. Portman-E. Romney 105 b3/27/48

Countess of Monte Cristo S. Henie-O. San Juan-F. Trenkler a6/19/48

Criss Cross B. Lancaster-Y. De Carlo-D. Duryea a9/18/48

Dulcimer Street (D) A R. Attenborough-A. Sim-F. Compton. . . 112. . . b8/7/48

Fame Is the Spur (D) A M. Redgrave-R. Johns 112 bl0/4/47

Family Honeymoon C. Colbert -F. MacMurray a8/14/48

Good Time Girl (D) A Jean Kent-Dennis Price 92 b5/28/48

Sp. Hamlet (D)F Laurence Olivier- Jean Simmons 150 D5/15/48

Hungry Hill (D) A Margaret Lockwood-Dennis Price 109 bl/18/47

Kiss the Blood Off My Hands J. Fontaine-B. Lancaster-R. Newton Nov. '48 a6/19/48

Lady Surrenders, A (D)A Margaret Lockwood-Stewart Granger.. 113 blO/12/48

Life of Riley W. Bendix-R. DeCamp-J. Gleason

Magic Bow, The (D-M)F Stewart Granger-Phyllis Calvert 106 b9/28/48

Mexican Hayride Abbott & Costello 7/17/47

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105 b3/22/47

O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Oh Say Can You Sing Sheila Ryan-Fred Brady a5/25/46

One Night With You (C)F Nino Martini-Patricia Roc 92 b5/l/48

Fled Canyon A. Blyth-H. Duff-G. Brent a8/14/48

Rogue's Regiment (D) A D. Powell-M. Toren-V. Price 86... Nov. '48 blO/2/48

Snowbound R. Newton-D. Price 86

Years Between, The (D) A M. Redgrave-V. Hobson-F. Robson 87 b9/13/47

You Gotta Stay Happy J. Fontaine-J. Stewart-E. Albert a8/7/48

WARNER BROS.

CURRENT

719 April Showers (C)F J. Carson-A. Sothern-R. Alda

727 Big Punch, The (D) A. W. Morris-L. Maxwell-G. MacRae

732 Embraceable You (D) A D. Clark-G. Brooks-S. Z. Sakall

717 I Became a Criminal (D) A Sally Gray-Trevor Howard

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall..

. 95.
. 80.
. 88.
. 78.
.101.

702 Life With Father (C)F W Powell-I Dunne-E Taylor 118.

715 My Girl Tisa (C-D)F L. Palmer-S. Wanamaker-A. Tamiron.. 95.

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore 99.

802 Rope »T (D) A J. Stewart-J. Dall-F. Granger 80.

725 Silver River (W)A Errol Flynn-Ann Sheridan 107.

803 Smart Girls Don't Talk (D) A V. Mayo-B. Bennett-R. Hutton 81.

720 To the Victor (D) A D. Morgan-V. Lindfors-V. Francen 101.

801 Two Guys From Texas »T (C)F J. Carson-D. Morgan-D. Malone 86.

716 Voice of the Turtle (C)A R. Reagan-E. Parker-E. Arden 103.

726 Wallflower (C)F j. Reynolds-R. Hutton-J. Paige 77.

721 Winter Meeting (D) A B. Davis-J. Davis-J. Paige 100.

724 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet 109.

.3/27/48 b3/13/48

.6/26/48 b5/29/48

.8/21/48 b7/31/48

.3/6/48 07/12/47

.7/31/48 b7/10/48

.8/14/48 b8/16/47

.2/7/48 bl/24/48

.7/3/48 D6/12/48

.9/25/48 b8/28/48

.5/29/48 b5/8/48

.10/9/48 b9/18/48

.4/10/48 D4/3/48

.9/4/48 b8/7/48

.2/21/48 bl2/27/47

.6/12/48 b5/22/48

.4/24/48 b4/ 10/48

.5/15/48 D4/24/48

COMING

Adventures of Don Juan »T (H-R) Errol Flynn-Viveca Lindfors a2/7/48

Cleopatra Arms David Niven-Jane Wyman a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone

Decision of Christopher Blake, The (D) A. Smith-R. Douglas alO/11/47

Fighter Squadron *T Edmond O'Brien -Robert Stack a7/24/48

Flamingo Road J. Crawford-G. George-G. Michael

Flaxy Martin Z. Scott-V. Mayo-D. Kennedy a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey a8/28/48

Girl from Jones Beach, The V. Mayo-R. Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris- J. Paige-B. Bennett al0/2/48

Idol of Paris (D) A Michael Rennie-Beryl Baxter 105 b2/28/48

Tohn Loves Mary Reagan-Carson-Neal-Morris a5/l/48

804 Johnny Belinda (D) A J. Wyman-L. Ayres-C. Bickford 104. . .10/23/48 b9/18/48

June Bride B. Davis-R. Montgomery-B. Lyon 97.. 11/13/48 a7/10/48

Kiss in the Dark Jane Wyman-David Niven

Look for the Silver Lining *T J. Haver-R. Bolger-G. MacRae a7/3/48

Montana *T Errol Flynn -Alexis Smith

My Dream Is Yours *T Carson-Day-Bowman-Arden a6/26/48

Night Beat W. Douglas-A. Hale-R. Alda a8/28/48

Night Unto Night (D) Ronald Reagan- Viveca Lindfors a5/10/47

One Last Fling A. Smith-Z. Scott-J. Backus a5/22/48

One Sunday Afternoon *T Dennis Morgan-Janis Paige a5/22/48

Somewhere in the City V. Lindfors-E. O'Brien-V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott a7/24/48

Two Guys and a Gal *T D Morgan-J. Carson-D. Day

Under Capricorn *T Ingrid Bergman-J. Cotten-M. Wilding

Whiplash (D) D. Clarke-A. Smith-S. Z. Sakall all/1/47

Younger Brothers, The *T W. Morris- J. Paige-B. Bennett a7/24/48

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign an*
U. S. origin not distributed by ma-
jor outlets. Titles are followed, I»
parentheses, by name of country of
origin and U. S. national distributor
names of stars, running time, ano
date of issue in which review r.p
peared, in that order.

A FRIEND WILL COME TONIGHT
(Lopert) Michel Simon, Madeleine
Sononge. 92. b7/17/48.

ALL'S WELL (U. S.-Independenti

D. Lamour-C. Laughton

BLIND DESIRE (France-Discin*
Int'l) Jean-Louis Barbault-Edwig*
Feuillere. 88. b6/12/48.

DAMNED, THE (France-Discina)
H. Vidal-F. Mar ley. 105. b5/l/48

DAY OF WRATH (Denmark-
Schaefer). L. Movin-T. Roose. 106
b5/l/48

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mai-
carini. 95. b5/29/48

FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81.
b8/28/48

FRIC-FRAC (France-Oxford). Fer-
nandel-Arletty. 90. b6/5/48

GREEN PROMISE (U. S.-Independ-
ent). W. Brennan-M. Chapman.

HONORABLE CATHERINE, THE
(France - European Copyrights,
Inc.) E. Feuillere-A. Luguet. 85.
b9/25/48

ILLEGALS, THE (U. S.-Mayer-
Burstyn) T. Torres- Y. Mikalo-
witch. 75. b7/10/48

LOUISIANA STORY (U. S.-Lopert
Films) J. Boudereaux-L. Le Blanc.
77. bl0/2/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond.
101. bl0/2/48

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoli.
93. b9/25/48

MAN ON THE EIFFEL TOWER
(U. S. -Independent) C. Laughton-
F. Tone.

MARIUS (France-Siritizky Int'l)
Raimu-P. Fresnay. 128. b5/15/48

MURDERERS AMONG US (Ger-
many-Artkino) H. Knef-E. Bor-
chert. 84. b8/28/48

NAIS (France-Siritizky-Int'l). Fer-
nandel-J. Pagnol. 105. b6/19/48

PAIS AN (Italy-Mayer-Bur.) C
Sazio-R Von Loon. 118. b2/28/48

PORTRAIT OF INNOCENCE
(France-Siritzky-Int'l) Louis Car-
letti-Gilbert Gil. 90. D6/12/4S.

PREJUDICE (U. S.-Independent) D.
Bruce-B. Edwards. a9/25/48

PRIVATE LIFE OF AN ACTOB
(France - Siritzky) . S. Guitry - L.
Marconi. 102. b9/18/48

QUIET WEEKEND (England-Distin-
guished) D. Farr-F. Cellier. 83
b8/28/48

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich- J. Gabin. 90
b6/5/48

SHOWTIME (En gland -English
Films). A. Todd-R. Greene. 91
b6/5/48

SPIRIT AND THE FLESH, THE
(Italy-Variety) G. Cervi-D. Sassoli
98. b8/28/48

STORY OF LIFE, THE (U. S.-Cru-

sades) J. Crehan-W. McKay. 67
b7/10/48

STRANGE VICTORY (U. S.-Target)
V. Richardson-C. McGregor. 73
b7/24/48

SYMPHONIE PASTORALE (France-
Film Rights). M. Morgan-P. Blan-
char. 105. bl0/9/48

THEY ARE NOT ANGELS (France-
Siritzky-Int'l) . P. Blanchard-R
Bussieres. 130. D5/29/48

WHERE WORDS FAIL (Spaln-
Lopert) E. Muino-I. Bertini. 99
b8/28/48

ZAMBA (U. S.-Ihdependent). J
Hall-G. Cooper.

BLIND GODDESS, THE (England)

E. Portman - H. Williams. 88.
b9/25/48

BRIGHTON ROCK (England). R.
Attenborough-H. Baddeley. 92.
bl/3/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

GHOSTS OF BERKELEY SQUARE
(England). R. Morley-F. Aylmer.
90. bll/1/47

LOVES OF JOANNA GODDEN, THE
(England). G. Withers- J. Macal-
lum. 85. b6/21/47

MARK OF CAIN, THE (England).

E. Portman-S. Gray. 88. bl/17/48

MRS. FITZHERBERT (England). P.
Graves-J. Howard. 99. b2/14/48

WEAKER SEX, THE (England) U.
Jeans-C. Parker. 84. blO/2/48

NEWSREEL SYNOPSES

(Released Wednesday, October 13)

MOVIETONE (Vol. 31, No. 81)—
Russian action in Berlin crisis on trial
at U.N.; Hurricane hits Cuba; Coast
Guard rescue; Truman in Philadelphia
(only Philadelphia) ; National Youth
Month in Philadelphia (only Philadel-
phia) ; Delta airliner christened (only
Atlanta, Los Angeles) ; Horse show at
Springfield, Mo. (except Philadelphia,
Atlanta, Los Angeles) ; Sports : Boston
Braves win first game — Notre Dame-
Pittsburgh 40-0 — Auto crash at Eng-
land's Grand Prix.

NEWS OF THE DAY (Vol. 20, No.
211) — World series special; Hurricane
hits Havana; Cripps hails E.R.P. ; Tru-
man renews campaign ; Crash marks
Grand Prix; Notre Dame routs Pitt.

PARAMOUNT (No. 14)— Coast Guard
saves 23; Report on Palestine; 1948
World Series.

UNIVERSAL (Vol. 21, No. 185) —
World Series; Truman pledges fight for
peace; Cuba hit by hurricane; Prisoners
hold own rodeo.

WARNER PATHE (Vol. 20, No. 16)—
World Series ; 23 rescued in Bahama
plane crash; Air-lift pilots aid Berlin
kids; Truman in third "victory crusade";
Dulles flies back to Paris; United Na-
tions news.

ALL AMERICAN (Vol. 7, No. 312)
—Atlanta Daily World makes progress;
Brooklyn holds annual alley cat and
fashion parade ; Political tempo increases ;
Master craftsman instructs at trade
school ; Billiard experts compete.

TELENEWS (Vol. 1, No. 41)— Tru-
man campaign ; Marshall in Washington ;
Europeans denounce Franco; U. S. con-
tinues to aid Turkey; Man above Stalin:
"Not guilty," says lie detector; Dewey
honors predecessor; Israel honors na-
tion's chief; Venezuela's DP solution;
Cuba's new president; World airmail
speed record ; Swim suits ; Sports : Speed
boat racetrack — Oklahoma U vs. Texas.

(Released Saturday, October 16)

MOVIETONE (Vol. 31, No. 82)—
Marshall reports to Truman; Churchill
visits R.A.F. headquarters; Queen Juli-
ana decorates war heroes; Emperor and
Empress of Japan at newspaper exhibi-
tion ; President Truman's campaign ;
Dewey at ground breaking of housing
project; Sports: Cleveland wins world
series — Football: Army vs. Illinois.

NEWS OF THE DAY (Vol. 20, No.
212) — Cleveland wins world series;
Churchill warns of war; Truman inter-
rupts campaign (except Chicago and
Minneapolis) ; Dewey visits housing
project (except Chicago and Minneapo-
lis) ; Paris fashion preview; Football:
Army vs. Illinois — Northwestern vs.
Minnesota (only Chicago and Minne-
apolis).

PARAMOUNT (No. 15)— Marshall on
flying visit from Paris ; Churchill warns
of war; Cleveland takes world series;
Football: Army vs. Illinois.

UNIVERSAL (Vol. 21, No. 186) —
U. S. demands Russia lift Berlin block-
ade; Football: Army vs. Illinois; Cleve-
land wins world series.

WARNER PATHE (Vol. 20, No. 17)
— People in the news: Marshall — Dewey
— Truman ; Churchill on atom bomb ;
Cleveland wins world series ; Football :
Minnesota vs. Northwestern — California
vs. Rice.

ASTOR PICTURES

RE-ISSUES (Nationally Released) °"t

' Time Rel. Rel.

Mins. Date Dot*

Frontiers of '49 "Wild Bill" Elliott 1/1/49 1939

In Early Arizona "Wild Bill" Elliott , 3/1/49 1938

Law Comes to Texas, The "Wild Bill" Elliott 60... 10/1/48 1939

Lone Star Pioneers "Wild Bill" Elliott 12/1/48 1939

Man from Tumbleweeds "Wild Bill" Elliott 2/1/49 1940

Pioneers of the Frontier "Wild Bill" Elliott 5/1/49 1940

Return of Daniel Boone "Wild Bill" Elliott 62... 11/1/48 1941

Taming of the West "Wild Bill" Elliott 4/1/49 1939

Toll of the Desert F. Kohler, Jr.-B. Mack 55... 6/1/48 188?

Wagon Trail Harry Carey 58... 5/30/48 1935

FILM CLASSICS

Border Wolves Bob Baker 5b... 8/15/48 193*

Challenge, The J. Gardner-M. Clare 78... 5/20/48 1938

Deep in the Heart of Texas J. M. Brown-Ritter 61... 7/15/48 1941

Drums *T Sabu-R. Massey 7/20/48 193b

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48 1942

Four Feathers *T J. Duprez-R. Richardson 7/20/48 1939

Gun Justice Ken Maynard 61... 9/15/48 1934

Gung-Ho R. Scott-R. Mitchum 87... 6/11/48 1943

Last Stand Bob Baker 57... 9/15/48 1938

Man Who Reclaimed Head C. Rains-J. Bennett 7/1/48 1936

Pony Post Johnny M. Brown 60. ..8/15/48 1940

Tower of London B. Karloff-B. Rathbone 7/1/48 1939

Wheels of Destiny Ken Maynard 65... 7/ 15/48 1934

MONOGRAM

4711 Sign of the Wolf M. Whalen-G. Bradley 69... 5/2/48 1941

PARAMOUNT

R7-3508 Crusades, The L. Young-H. Wilcoxon 126... June '48 1935

REALART PICTURES

1250 Corvette K-225 R. Scott-B. Fitzgerald 98... May '48 1943

871 Wings Over Honolulu R. Milland-W. Barrie 78... May '48 1937

RKO RADIO

892 Bambi »T Disney Feature Cartoon 70 1942

882 Border G-Man (W) G. O'Brien-L. Day 60 1938

818 Bring 'Em Back Alive Frank Buck 1932

881 Gun Law (W) G. O'Brien-R. Oehman 60 ,...1933

884 Lawless Valley (W) G. O'Brien 1938

883 Painted Desert (W) G. O'Brien-L. Day 60 1933

886 Timber Stampede (W) G. O'Brien-M. Reynolds 1939

885 Trouble in Sundown (W) G. O'Brien-W. Bond

SCREEN GUILD PRODUCTIONS

Hayward-J. Fontaine.

E. Brown-B. Roberts. .
. Boyd-R. Hayden

Menjou-D. Costello

. Boyd-R. Hayden

108.
72.
62.
89..
79..

S-7 Duke of West Point L.

S-5 Flirting With Fate J.

HC23 Hidden Gold W

S-4 King of the Turf A.

HC20 Law of the Pampas W

S-8 Miss Annie Rooney A. Temple-W. Gargan 88.

HC19 Range War W. Boyd-R. Hayden 69.

S-3 Runaway Daughter B. Stanwyck-R. Young 71.

HC21 Santa Fe Marshal W. Boyd-R. Hayden 70.

HC22 Showdown, The W. Boyd-R. Hayden 66.

HC24 Stagecoach War W. Boyd-R. Hayden 64.

S-6 That's My Boy J. Durante-R. Tauber 81.

..10/1/48 1938

..9/3/48 1938

..8/27/48 1940

..8/20/48 1939

6/3/48 1930

..10/1/48 1942

.5/7/48 1933

. .8/20/48

..6/25/48 1940

..7/30/48 .1940

..10/22/48 1940

..9/3/48

20TH CENTURY-FOX

830 Belle Starr R. Scott-G. Tierney 87.,

834 Blood and Sand T. Power-L .Darnell 125.

831 Frontier Marshal R. Scott-N. Kelly 71..

835 I Wake Up Screaming B. Grable-V. Mature 82.

832 Rose of Washington Square T. Power- A. Faye 86..

833 Slave Ship W. Baxter- W. Beery 92..

.June '48 1941

.Aug. '48 1941

.June '48 1939

.Aug. '48 1941

.July '48 1939

.July '48 1937

WARNER BROS.

730 Flowing Gold J. Garfield-P. O'Brien 82. .

729 God's Country and the Woman G. Brent-B. Roberts 71.,

723 The Fighting 69th J. Cagney-P. O'Brien 78..

722 Valley of the Giants W. Morris-C. Trevor 7»..

.7/17/48 1940

.7/17/48 1938

.5/8/48 1938

.5/8/48 13*

1947-

48 SHORT SUBJECT BOOKING G

UIDE

t«l. No. Title Rel. Date Data

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20

Boss Comes to Dinner (10) 4/1

Makers of Destiny #l(17J/2) 5/1 6/5

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)
9451 A Voice Is Born (20|/2) . . 1/15

THREE STOOGES COMEDIES (8)

9401 Brideless Groom (16'/2) . . . 9/11

9402 Sing a Song of Six
Pants (17) 10/30

9403 All Gummed Up (IS) 12/11

9404 Shivering Sherlocks (17) ... 1/8

9405 Pardon My Clutch (15)... 2/26

9406 Squareheads of the Round
Table (IS) 3/4

9407 Fiddlers^Three (17).. 5/6

9408 The Hot Scots (17) 7/S

12/20
12/20
6/5
6/19

6/5
6/5
7/31

ASSORTED & ALL-STAR COMEDIES (17)

9431 Rolling Down to

Reno (16J/2) 9/4

9432 Hectic Honeymoon (17)... 9/18

9421 Wedding Belle (17) 10/9 1/17

9422 Should Husbands

Marry? (17) 11/13 12/20

9423 Silly Billy (18) 1/29 6/19

9424 Two Nuts in a Rut (18) . . . 2/19 6/12

9425 Tall, Dark and

Gruesome (16) 4/15 6/5

9426 Crabbin' in the Cabin (18) . 5/13 6/19

9427 Pardon My Lamb Chop ( ) . 6/10 7/10

9433 Wife to Spare (16) 11/20 12/20

9434 Wedlock Deadlock (16) 12/18 2/14

9435 Radio Romeo (17"/2) 12/25

9436 Man or Mouse (18) 1/15 6/19

9437 Eight Ball Andy (17>/2) • • • 3/11 6/19

9438 Jitter Bughouse (17) 4/29 6/12

9439 The Sheepish Wolf (17'/2) . . 5/27 6/19
J440 Flat Feat <17i/2) 6/24 7/31

COLOR RHAPSODIES (3)

9501 Swiss Tease (6) 9/11

9502 Boston Beany (6) 12/4

»503 Flora (7) 3/18

COLOR PHANTASIES (3)

9701 Kitty Caddy (6) 11/6

9702 Topsy Turkey (6/2) 2/5

9703 Short Snorts on

Sports (6i/2) 6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (6i/2) 10/30

9602 Novelty Shop (6'/2) 11/20

9603 Dr. Bluebird (8) 12/18

9604 In My Gondola (7"/2) . . . . 1/22

9605 Animal Cracker C.rcus (7) 2/19

9606 Bon Bon Parade (S'/a) ... 4/8

9607 House That Jack Built (7) . 5/6

9608 The Untrained Seal (7j/2) . 7/15

THRILLS OF MUSIC (8)

J951 Boyd Raeburn & Orch. (11) 9/18

9952 Claude Thornhill &

Orch. (11) 10/30 ......

9953 Lecuona Cuban

Boys (101/2) 11/13

9954 Skitch Henderson

Orch. (10) 12/11

9955 Charlie Barnet &

Orch. (10</2) 1/15

9956 Ted Weems &

Orchestra (10i/2) 3/25

9957 Gene Krupa Orch. (10) 6/10

9958 Tony Pastor Orch. (10) . . . 7/22

12/20
6/19

12/20

SCREEN SNAPSHOTS (10)

9851 Hollywood Cowboys (9!/2) . 9/4

9852 Laguna, U. S. A. (9!/2)..10/9

9853 Out of This World

Series (9) 11/27

9854 Off the Air (10) 12/18

9855 Hawaii in Hollywood (10). 1/22

9856 Photoplay's Gold Medal

Awards (9i/2)

9857 Smiles and Styles (10) .

9858 Hollywood Honors

Hersholt (8) 5/6

9859 Hollywood Party (9)..

9860 Hollywood Friars Honor

George Jessel (9'/2) .

3/18
4/1

6/10

7/8

WORLD OF SPORTS (9)

9801 Cinderella Cagers (9'/2) . . 9/25

9802 Ski Demons (9) 10/23

9803 Bowling Kings (10) 11/13

9804 Navy Crew Champions (10). 12/25

9805 Rodeo Thrills and

Spills (9!/2) 1/29

9806 Net Marvels (9) 3/11

9807 Champions in the

Making (8i/2) 5/23

9808 No Holds Barred (9) 6/17

9809 Aqua Zanies (9) 7/15

FILM NOVELTIES (1)
9901 Aren't We All? (lC/2) .. .11/27

COMMUNITY SINGS (9)

9651 No. 1— Linda (10) 9/4

9652 No. 2— April Showers (9). 10/2
0653 No. 3— Peg 0' My

Heart (9) 11/6

9654 No. 4 — When You Were

Sweet 16 (9|/2) 12/4

9655 Feudin' and

A-Fightin' (10'/2) .... 1/8
«656 Civilization ( ) 2/12

12/20

2/14

6/5

6/5
7/10
8/28

i.2/20

12/20
12/20
6/5

'6/5'

6/12
7/10

7/31

12/20
12/20
2/14

6/5
6/19

6/19
7/10
7/31

12/20
12/20

6/19
6/5

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are: distributor's release number;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title

Rel. Date Data

11/22
2/14
4/3

'6/ii

6/12
7/24
7/24
9/4

9657 I'm Looking Over a

Four-Leaf Clover (9/2) . . 4/29 6/5

965S Manana (9) 6/3 6/19

9659 California Here I Come (9) 8/12 S/28

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18 1/17

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-932 The Invisible Mouse (7).. 9/27

W-933 King Size Sanary ( ) 12/6

W-934 The Bear and the Bean (7) . 1/31
W-935 What Price Fleadom? (6). 3/20
W-936 Make Mine Freedom (10). 4/24

W-937 Kitty Foiled (8) 5/1

W-938 Little 'Tinker (8) 5/15

W-939 The Bear and the Hare (7) . 6/26

W-940 The Truce Hurts (7) 7/17

W-941 Half-Pint Pygmy (7) 8/7

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)

K-97X Miracle in a Corn

Field (8) 12/20 3/6

K-972 It Can't Be Done (10) . . . 1/10 4/3

K-973 Goodbye Miss Turlock (10). 1/24 4/3

K-974 My Old Town (9) 2/7 4/3

K-975 Souvenirs of Death (10) . . 6/19 7/24

K-976 The Fabulous Fraud (11).. 8/28

GOLD MEDAL CARTOONS (Reissues) (6)
W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8). 6/12

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No. 10 (8).

S-952 Surfboard Rhythm (8)

S-953 What D'Ya Know? (9)....
S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10)

S-956 I Love My Mother-in-Law

But (S)

S-957 Now You See It (Tech.) (9)

S-958 You Can't Win (9)

S-959 Just Suppose (9)

S-960 Football Thrills No. 11

(9)

9/6

10/18 11/22
11/18 11/22

1/10 4/3

2/7 5/1

3/30

5/29 6/12

7/17 9/4

8/21 8/21

MUSICAL MERRY-GO-ROUND (6)

6/5
6/5

7/24

8/28

M-981 Freddy Martin, Keenan

Wynn (10) 2/14

M-982 Tex Beneke (10) 2/13

M-9S3 Ray Noble, Buddy

Clark (11) 6/26

M-984 Les Brown-Virginia

O'Brien (10) 7/17

M-985 Frankie Carle and

Orch. (10) 8/28

M-986 Art Lund-Les Brown-Tex

Beneke (10) 8/30

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24 6/12

' PARAMOUNT

PACEMAKERS (6)
K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11)... 1/2 1/17

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17 11/22

J7-2 Desert Destroyers (11) 12/16. .12/20

J7-3 Streamlined Luxury (10) . . . 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 The Big Eye (10) 5/21 6/12

J7-6 Flying Wing (10) 8/6 9/11

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22

R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop, Look and Guess

'Em (10) 12/5 1/17

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10).... 7/30 8/7

Rel. No. Title Rel. Date Data

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6/5

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) . . . . 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-8 Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20
E7-2 Olive Oyl for President (7) . . 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre- Hysterical Man (9) . . . . 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home 9/3

SCREEN SONG (8)

X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-S The Lone Star State (9) 8/20 9/11

MUSICAL PARADES (5)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16) . . 8/6 9/11

FF7-5 Big Sister Blues ( ) 10/1

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

84201 No. 1 (10) 10/24

84202 No. 2 (9) 12/5

84203 No. 3 (9) 1/16

84204 No. 4

84205 No. 5

84206 No. 6

84207 No. 7

(9)
(8)
(9)
(9)

2/27
4/9
5/21
7/2

12/20
1/17
4/3
6/5
6/5
6/26
9/4

12/20
1/17
3/6

3/6
5/1
6/5
6/19
6/26
7/3
8/28
9/11
10/9

THIS IS AMERICA (13)

83101 Border Without

Bayonets (16) 11/14

83102 Switzerland Today (18)... 12/12

83103 Children's Village (19).... 1/9

83104 Operation White

Tower (18) 2/6

83105 Photo Frenzy (16) 3/5

83106 Funny Business (18) 4/2

83107 Democracy's Diary (16).. 4/30

83108 Cr me Lab (17).. 5/28

83109 Letter to a Rebel (16) 6/25

53110 Sports Golden Age (17)... 7/23

83111 Glamour Street (16) 8/20

83112 Friend of the Family (18) . 9/17

83113 Who's Delinquent? (16)... 10/15

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19

84302 Golf Doctor (8) 10/17

84303 Quail Pointers (8) 11/14

84304 Pin Games (8) 12/12

84305 Racing Day (8) 1/9

84306 Sports Coverage (8) 2/6

84307 Teen Age Tars (9) 3/5

84308 Doggone Clever (8) 4/2

84309 Big Mouth Bass (8) 4/30

84310 Muscles and the Lady (9). 5/28

84311 Ladies in Wading (8) 6/25

84312 Athletic Varieties (8) 7/23

84313 Strikes to Spare (8) 8/20

MUSICAL JAMBOREES (Revivals) (7)

84401 Enric Madriguera &

Orch. (8) 9/5 ....

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31

84404 Duke Elligton (9) 11/28 ....

84405 Jerry Wald &0rch. (9)... 12/26

84406 Ray McKinley & Orch. (8). 1/23 ....

84407 Dick Stabile & Orch.- (8).. 2/20

12/20
1/17
3/6
3/6
5/1
6/19
6/19
6/26
7/31
8/28
10/2

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/3

83702 Don't Fool Your Wife (18) . 3/5 6/5

83703 Secretary Trouble (17) 4/9 6/5

83704 Bachelor Blues (17) 9/17 10/9

Rel. No. Title

Rel. Date

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) 11/21 1/1

83402 Brother Knows Best (17).. 1/2 4/3

83403 No More Relatives (18)... 2/6 5/1

83404 How to Clean House (18).. 5/14 6/U

83405 Dig That Gold (17) 6/25 7/Sl

83406 Home Canning (16) 8/6 ■/*

RAY WHITLEY REVIVALS (4)

83501 Molly Cures a Cowboy (19) .9/5

83502 Musical Bandit (16) 10/10 ...

83503 Corralling a School

Marm (14) 11/14 ....

83504 Prairie Spooners (13) 12/19

SPECIAL (3)

83601 20 Years of Academy

Awards (19) 4/2 «Vt

83801 Basketball Headliners of

1948 (IS) 4/23 »71s

842 Louis-Walcott Fight

Picture (19) 6/26 ..

83901 Football Highlights of 1947

(20) 12/12 ..

WALT DISNEY CARTOONS (6)
Reissues

84701 Hawaiian Holiday (8) 10/17 ..

84702 Clock Cleaners (8) 12/12 t/1*

84703 Little Hiawatha (9) 2/20

84704 Alpine Climbers (10) 4/2 ....

84705 Woodland Cafe (7) 5/14 6/15

84706 Three Little Pigs (9) 9/17 ....

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31 ..

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24 ..

793 Dick Tracy Returns (15

Chapters) 7/17 . .

CARTOONS (1)
Trucolor

761 It's A Grand Old Nag (8). 12/20 12/**

20th CENTURY-FOX

MOVIETONE ADVENTURES

8201 Horizons of Tomorrow (8). 9/12

8202 The 3 R's Go Modern (9).. 11/7

8203 Sky Thrills (9) 3/

8204 Majesty of Yellowstone (9) . 7/

8251 Holiday in South

Africa (8) 8/22

8252 Home of the Danes (8) 10/17

8253 Jungle Closeups (8) 12/12

S254 Copenhagen

Pageantry (T) (8) 1/

8255 Scenic Sweden (T) (8) . . . 6/

8256 Riddle of Rhodesia (T) (S) 7/

8257 Bermuda (T) (8) 8/

8258 Desert Lights (T) (8) 8/

8259 Portrait of the

West (T) (8) 10/

8260 Way of the Padres (T) (8). 12/

12/ 1

5/1
«/l»

3/1

5/1
6/1
9/4
9/4
8/2*

SPORTS REVIEW

8301 Gridiron Greatness (9) 8/1

8302 Olympic Class (10) 2/ 5/1

8303 Everglades Adventure (9) 5/1

8304 Football Finesse (10) 9/ 8/2

8305 Olympic Water Wizards (8). 11/

8306 Yankee Ski-Doodle (8) 12/

8351 Vacation Magic (8) 9/26 ...

8352 Aqua Capers (T) (8) 1/ 5/J

8353 Playtime in

Scandinavia (T) (8) 4/ «/<

TERRYTOONS
Technicolor

8501 One Note Tony (7) 2/

8502 Talking Magpies in Flying

South (7) 8/15 ...

8503 Mighty Mouse in a Date

for Dinner (7) 8/29 ...

8504 Talking Magpies in Fishing

by the Sea (7) 9/19 1/1

8505 Mighty Mouse in the First

Snow (7) 10/10 1/1'

8506 Talking Magpies in the

Super Salesman (7) 10/24 1/1'

8507 Mighty Mouse in a Fight

to the Finish (7) 11/14 1/1

8508 The Wolf's Pardon (7) 12/5 1/T

8509 Mighty Mouse in Swiss

Cheese Family

Robinson (7) 12/19 5/)

8510 Talking Magpies in Hitch

Hikers (7) 12/12 6/J

8511 Mighty Mouse in Lazy

Little Beavers (7) 12/26 6/t

8512 Felix the Fox (7) 1/ «/!

8513 The Talking Magpies in

Taming the Cat (7) 1/ 6/1

8514 Mighty Mouse and the

Magician (7) 3/

8515 Chipper Chipmunk, The (7) 3/ 8/E

8516 Hounding the Hares (7)... 4/ «/B

8517 Mighty Mouse in the

Feudin' Hillbillies (7).. 4/

8518 Mystery in the

Moonlight (7) 5/ fi/tt

8519 Seeing Ghosts (7) </ </H

8520 A Sleepless Night (7) «/

Data

9 4
S, 28

9/11

Ret. No. Title Rel. Datt

8521 The Witch's Cat (7) 7/

8522 Magpie Madness (7) 7/

8523 Mighty Mouse in Love's

Labor Won (7) 8/

8524 The Hard Boiled Egg (7) . . 9/

8525 Mighty Mouse in the

Mysterious Stranger (7). 10/

8526 The Talking Magpies in

Free Enterprise (7) 10'

8527 Mighty Mouse in Triple

Trouble (7) 11/

8528 The Talking Magpies in Out

Again in Again (7) 11/

8529 Mighty Mouse n the Magic

Slipper (7) 12/

8530 The Talking Magpies in

Gooney Golfers (7) 12/

TERRYTOONS
Technicolor-Reissues

8531 The Butcher of Seville (7) . . 5/

8532 Mighty Mouse in the Green

Line (7) 5/

MOVIETONE SPECIALTY
8801 Symphony of a City (11) . . 9/

DRIBBLE PUSS PARADE

8901 Album of Animals (8).... 11/21

8902 Dying to Live (9) 5/

FEMININE WORLD

8601 Something Old — Someth'ng

New (8) 2/

8602 Fashioned for Action (8) . . 4/

MARCH OF TIME

1 Is Everybody

Listening? (19) 9/5

2 T-Men in Action (18) 10/3

3 End of an Empire (18) 10/31

4 Public Relations . . . This

Means You! 11/28

5 The Presidential Year ( ). 12/26

6 The Cold War ( ) 1/

7 Marriage and Divorce ( ). 2/20

8 Crisis in Italy ( ) 3/

9 Life W th Junior ( )....*/

10 Battle for Greece (17) .... 5

11 The Fight Game (19) 5/

12 The Case of Mrs.

Conrad (18) 7

13 White-Collar Girls flB) ... * 6

14 Life With Grandpa ( ) . . . 9/

15 Battle for Germany (18).. 10/

16 ( )...10/

17 ( )...ll/

18 ( )...12/

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12 1 17

The Mad Hatter (7) 2/ /6/19

Pixie Picnic (7) 6/5

Banquet Busters (7) 6/iS

Kiddie Koncert (7) 6/5

Wacky Bye Baby (7) 7,16

Wet Blanket Policy (7) . . . . 8/27

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15). 10/22 2/14

3302 Drummer Man (15) 12/3 2/14

3303 Carlos Molina & His

Orch. (15, 12/13 2/14

3304 Tex Beneke & His

Orch. (15) 3/3 6/19

3305 Woody Herman & His

Orch. (15) 3/31

3306 Red Ingle & His National

Seven (15) 6/16 6 19

3307 Tex W lliams and His Orch.

in Western Whoopee (15) 6/23 7/31

3308 Jimmy Dorsey & Orch. (15) . 8/18 9/25

3309 Red Skin Rumba ( ) 9/15 9/25

TECHNICOLOR CARTUNES (5)

Reissues

3321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5

3323 Woody Woodpecker (7) .... 7

THE ANSWER MAN (8)

3391 Wind, Curves and Trap

Doors (10) 12/22 2/14

3392 Hall of Fame (10) 1/19

3393 Men, Women &

Motion (10) 3/15 6/19

6/19

5/1

6/5

9/6
10/4
11/1

12/20
12/20

'3.'6-

6/26

'sV

i6/2'

Rel. No. Title Rel. Date Data

3394 Flood Waters (10) 4/26 7/31

3395 Mighty Timber (10) 6/21 7/31

3396 Rockets of the Future (10). 7/5 9/25

3397 Water Battlers (7) 8/16 9/18

3398 Home of the Iceberg ( )... 8/23

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29 11/22

3342 Chimp Aviator (9) 11/17 11/22

3343 Brooklyn Makes

Capital (27) 2/9 6 1?

3344 Whatta Built (10) 6/7 6 19

3345 Copa Carnival (9) 6/28 7/31

3346 Paris on the Plata (9) 7/12 9/25

3347 Gaucho Fiesta ( ) 8/16

3348 Call of the Canyon ( )... 10/18

SING AND BE HAPPY SERIES (8)

3381 Spotlight Serenade (10)... 3/29

3382 Singing the Blues (10)... 5/ 7/31

3383 River Melodies (8) 7/5 7/31

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27).. 2/5 6,19

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1 6/19

SPECIALS (2)

3201 Snow Capers (19) 2/18 6 IS

WARNER BROS.

TECHNICOLOR SPECIALS (8)

1/31

2/14

7/24

4001 Celebration Days (20).

4002 Soap Box Derby (20) 10/18

4003 Teddy, the Roughrider (20). 2/21

4004 King of the Carnival (20). 4/3

4005 Calgary Stampede (20) 5/29

4006 A Day at the Fair (20) ... 7/3

4007 The Man From New

Orleans (19) 9 4

4008 My Own United States (20). 10/16 9,18

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10).. 12, 27

4203 A Song About the

Moonlight (10) 1/24 3/6

4204 Grandfather's Favor tes ... 3/13 6/5

4205 A Stephen Foster

Song (10) 5/8 6/19

4206 A Song From the

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 DangeroiiL Dan McFoo (7). 12/20

4302 Hobo G=duet Band (7) 1/17

4303 Little Pancho Vanilla (7). 3/20

4304 Don't Look Now (7) 4/10

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Blabber Mouse (7).. 6/12

4308 The Squawkin' Hawk (7) . . 7/10

4309 A Tale of Two Kitties (7). 7/31

4310 Pigs in a Polka (7) 8/14

4311 Greetings Bait (7) 8/28

4312 Hiss and Make Up (7).... 9/18

4313 Hollywood Steps Out (7).. 10/2

JOE McDOAKES COMEDIES (6)

4401

So You Want to Be a

Salesman (10)

9 '13

4402

So You Want to Hold Your

Wife (10)

11/22

4403

So You Want An

Apartment (10)

1/3

4404

So You Want to Be a

Gambler (10)

. 2/4

4405

So You Want to Build a

House (10)

5 15

4406

So You Want to Be a

Detective (10)

6/26

SPORTS PARADE

(13)

12/20
3/6

Technicolor

4501 Las Vegas Frontier

Town (10)

4502 Action in Sports (10) . . .

4503 A Nat'on on Skis (10) . . .

4504 Sun Valley Fun (10)

4505 Trip to Sportland (10) . .

4506 Ride, Ranchero, Ride (10)

4507 Holiday for Sports (10).

4508 Built for Speed (10)

4509 Fighting Athletes (10)

4510 The Race Rider (10)

4511 Playtime in Rio (10)

4512 Sports Down Under (10) .

4513 Gauchos of the

Pampas (10)

11/1
12/13

7/31

2/14

3/6

3/20 6/5
4/17 6/19
6/5
5/1

6/5

6/19

6/19 7/24
8/14
9/18

10/9

Rel. No. Title

Rtl. Date Data Rel No. Title

.12/6
. 1/10

5/15

MELODY MASTERS BANDS

4601 Freddy Martin & His

Orch. (10) 9/13

4602 Swing Styles (10) 10/25

4603 Borrah Minevitch & Har

Sch. (10)

4604 Rubinoff and His

Violn (10)

4605 Artie Shaw & His

Orch. (10) 2 7

4606 Henry Busse & His

Orch. (10)

4607 The Saturday Night Swing
Club (10) 6/19

4608 Joe Reichman & His

Orch. (10) 7/17

MERRIE MELODIES (18)
Cinecclor

4702 Bone Sweet Bone (7) 5/22

4704 Up-Standing Sitter (7) 7/3

4707 Dough Ray Me-Ow (7) 8/14

4709 Odor of the Day (7) 10/2

4712 Daffy Dilly (7) 10/30

Technicolor
Nothing But the Tooth (7)
The Shell-Shocked Egg (7)
The Rattled Rooster (7) . .
You Were Never

Duckier (7)

The Pest That Came to

Dinner (7)

The Foghorn Leghorn (7). 10/9
A Lad in His Lamp (7)... 10/23

L. T. Tech. Cartoon

Kit for Cat (7) 11/6

Stupor Salesman (7) 11/20

M.M. Bugs Bunny Special

Riff Raffy Daffy (7) 11/27

Hot Cross Bunny (7) 8/2

Hare Splitter (7) 9 25

ADVENTURE SPECIALS (6)

Technicolor
Land of Romance (10) .... 9/6

Beautiful Bali (10) 11/15

Dad Minds the Baby (10). 12/20
What's Hatchin'? (10). . . 2/28
Rhythm of a Big City (10) . 3/27
Living With Lions (10) ... 6/5

(8)

7, '24

4701
4703
4704
4706

4708

4710
4711

4713
4714

4715
4719
4720

4801
4802
4803
4804
4805
4806

5 1

7/10

6/26

8/7

9/11

12/2P

6/5
7/24

1948-49

COLUMBIA

THREE STOOGES COMEDIES (8)

1401 Heavenly Daze (16'/2) 9/2 9/25

1402 I'm a Monkey's Uncle (16). 10/7

ASSORTED & ALL-STAR COMEDIES (12)

1421 Bill'e Gets Her Man (17). 9/9 9/25

1422 Go Chase Yourself (17) . . . .10/14 10/9

COMEDY FAVORITES (6)
Reissues

1441 Pest from the West (18V2) 9 '30

1442 Ay Tank Ay Go (16) 10/21

ONE-REEL SPECIAL (1)

1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (6i/2) 9/2 9/25

COLOR FAVORITES (8)

Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swing Monkey Swing (8).. 10/14

VERA VAGUE LAFF TOURS (8)

1751 A Lass in Alaska (10|/2) . .10/28 10/9

WORLD OF SPORTS (12)

1801 Diving Champions (9!/2) . . . 9/23 10/2

1802 Acrobatic Babies ( ) 10/14

THRILLS OF MUSIC (12)
1951 Elliot Lawrence &

Orch. (lO'/z) 9/23 9/25

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9) 9/2 10/2

1852 A Day at C.B.S. (91/2) . . . 10/7

COMMUNITY SINGS (8)

1651 Baby Face (9) 9/16 10/2

1652 My Happiness ( ) 10/21 ...

SERIALS

1120 Congo Bill (15 Chapters) ... 10/28

Rel. Date Da

METRO-GOLDWYN-MAYER

MGM CARTOONS

W-31 Old Rockin' Chair Tom (7). 9/18

PETE SMITH SPECIALTIES

S-51 Why Is It (8) 9/11

S-52 P gskin Skill *T (8) 9/18

PARAMOUNT

PACEMAKERS

K8-1 Appointment With

Baby ( ) 10/8 ....

K8-2 Mr. Groundling Takes the

Air ( ) 12/3 ....

NOVELTOON

P8-1 The Mite Makes Right ( ).. 10/15

P8-2 Hector's Hectic Life ( )... 11/19 ....

P8-3 Old Shell Game ( ) 12/17 ....

SCREEN SONG

X8-1 Readin' 'Ritin* and

Rhythmetic ( ) 10/22

SPEAKING OF ANIMALS

Y8-1 The Gnu Look ( ) 10/29

G. RICE SPORTLIGHT

R8-1 Hot Rod Speedsters ( ) 11/5

R8-2 Acrobatic lllini ( ) 12/10

POPEYE

ZS-1 Robin Hood-Winked ( ) 11/12

ES-2 Symphony in Spinach ( )... 12/31

UNUSUAL OCCUPATIONS

L8-1 The Glass Orchestra ( ) 11/26

POPULAR SCIENCE

J8-1 Solar Secrets ( ) 12/24

REO RADIO

WALT DISNEY CARTOONS
Reissues — 10th Series

94101 Pluto's Purchase (7) 7/9 ....

94102 The Trial of Donald

Duck (7) 7/30

94103 Catnap Pluto (6) 8/13

94104 Inferior Decorator ( ) 8/27

94105 Pluto's Fledgling ( ).... 9/10

SPORTSCOPES

94301 Texas Redheads (8) 9/24

RAY WHITLEY REVIVALS

93501 Keep Shooting (17) 9/10

WALT DISNEY

Reissues Se-ies — 2
94701 Goofy and Wilbur (8) 10A

UNITED ARTISTS

LANTZ CARTUNES

Playful Pelican (7) 10/8

Dog Tax Dodgers (7) 11/19

Wild & Woody (7) 12/31

Scrappy Birthday (7) 2/11

Drooler's Delight (7) 3/25

WARNER BROS.

TECHNICOLOR SPECIALS

Reissues
5001 Sons of Liberty (20) 11/20

JOE McDOAKES COMEDIES

5401 So You Want to Be in

Politics (10) 10/23

5402 So You Want to Be on the

Radio (10 11/6

MERRY MELODIES
Hen House Henery (7)... 9/11
SPORTS PARADE
5501 Jungle Man Killers (10).. 11/6
ADVENTURE SPECIALS
5801 Mysterious Ceylon (10)... 9/25
FEATURETTES

5101 Football Magic (20) 9/11

5102 Grandfather's Follies (20). 11/13 .

SPORTS NEWS REVIEWS

5601 Roaring Wheels (10) 10/2

BLUE RIBBON CARTOONS
Reissues

5301 An Itch in T me (7) 10/30

M.M. BUGS BUNNY SPECIAL
Rebel Rabbit (7)

9/18
9/11

9/18

9/18

9/18
9/18
9/18

9/18

9/18
9/18

Second Inner Sanctum

"Chinese Blue," an original story by Flora
and Sandy Mock, has been purchased by Richard
B. Morros, Samuel Rheiner and Walter Shen-
son as the second Inner Sanctum feature which
their M.R.S. Pictures will release through Film
Classics.

Binyon's Assignment

Claude Binyon has been assigned by William
Goetz to write and direct "It Gives Me Great
Pleasure" for Universal-International. The pic-
ture will be based on a series of Emily Kim-
brough stories published in The New Yorker
and scheduled to come out soon in book form.

VIEWS ON NEW SHORT SUBJECTS

MARTIN BLOCK'S MUSICAL MERRY-GO-
ROUND No. 5 (MGM— M-985) 10 mins. Sunrise
Boogie and Oh What It Seemed to Be, as well as
other tunes, are featured by Frankie Carle and his
orchestra in this Martin Block subject. Release date,
8/28/48.

MARTIN BLOCK'S MUSICAL MERRY-GO-
ROUND No. 6 (MGM — M-986) 10 mins. Art Lund

sings Mam'selle and The Sad Cowboy, and music is
offered by the Les Brown and Tex Beneke Orchestras.

DOUGH RAY ME-OW (WB— 4707) Cinecolor Car-
toon. 7 mins. Learning that his master's will has be-
queathed a fortune to the cat, the parrot tries to get
rid of him (the cat, that is), only to find that the animal
simply will not leave this earth. Release date, 8/14/48.

PLAYTIME IN RIO (WB— 4511) Technicolor Sports

Parade. 10 mins. Golf, swimming, soccer and horse
racing are featured in this short as the playtime sports
of Rio de Janeiro. Also shown is the rigorous train-
ing of the Brazilian Police Force. Release date, 8/14/48.

THE PEST THAT CAME TO DINNER (WB—
4708) Technicolor Cartoon. 7 mins. An exterminator
called by Porky Pig to get rid of termites succeeds
only in further damaging Porky's house. Furious,
Porky allies himself with the termite, and together
they attack the exterminator's office. Release date,
9/11/48.

HOT CROSS BUNNY (WB— 4719) Bugs Bunny
Special in Technicolor. 7 mins. When Bugs Bunny
learns he is to be the subject of an unusual experiment
in a scientific laboratory, he outwits the scientists in
typical B.B. fashion. Release date, 8/21/48.

I

Coca-Cola in the Selwyn Theatre, 42nd Street, New York City

COCA-COLA IN YOUR LOBBY-
AND THE EASIEST PROFIT YOU EVER MAOE

A

Coca-Cola cooler in your lobby
takes up little space. It does all the
work. All you have to do is collect
the nickels.

Or, if you have more space avail-
able, serve Coca-Cola over the counter
and make a still greater volume of
profit.

Every type of theatre in America
has profited from turning lobby space
into sales of Coca-Cola.

Your theatre can profit, too — and

Vendorlator 242
Coin Cooler

it will be the easiest profit you ever
made.

Let us give you ALL the facts about
this new source of profits. Write Na-
tional Sales Department,The Coca-Cola
Company, 515 Madison Avenue, New
York 22, New York, or get in touch
with your Coca-Cola bottler.

Coke = Coca-Cola

"Coca-Cola" and its abbreviation "Coke" are
the registered trade-marks which distinguish
the product of The Coca-Cola Company.

The Service Paper of The Motion Picture Industry

CHARLES E. 'CHICK* LEWIS Editor and Publisher

in

GOVERNMENT SEEKS TO CUT GIANT
SCHINE CIRCUIT TO MIDGET SIZE

JOHNSTON MULLS PLAN FOR FIGHT
ON CENSORSHIP AT LOCAL LEVELS

ALLIED CONVENTION TO CONSIDER
ACTION AGAINST 'BAD ACTORS'

REGULAR FEATURES;

National Newsreel Seizing Mta Pi*rtfc*e

Regional Newsreel Thsatr® Management

Hollywood Newsreel Shorts Reokmg Guide

Views on New Shorts Feature Booking Guide

Entered as second class u
Published weekly by Sbowm

matter February 20, 1940, at the Post Office at New York, N. Y., under the act of March 3, 1879
wmen's Trade Review, Inc., 1S01 Broadway, New York 18, N. Y., U.S.A. 10 cents a copy, $2 a year!

*

:

M^CI 0 i fi t 5 .1 *
NOTE TO GUS EYSSELL:

Congratulations on your 30 Years in Show
Business! Again, you've picked a record-breaker!

H

. u«ves" sets

If record tor Kavin9
1 beaorttuttY^ J| .

y

i

VWC.B it, 15 34

showmen's Trade Review, October 23, 1948

5

: ss*

1 m

Now, More Than Before

Several times, during those lush war-boom days of big
grosses at the first-runs, this page took occasion to remind
producers and distributors that the smaller theatres
which stud the map of the United States were still very-
important to a healthy and flourishing industry.

It was pointed out that these theatres, with their lower
admissions, their proximity to vast numbers of people
who do not have access to the early runs with their more
capacious auditoriums — and higher admissions — were a
vital factor in educating large numbers of people — par-
ticularly the young — to love the movie entertainment.
It was also noted, and reiterated, that many a present
customer of the big de luxe theatres with their one-dollar-
and-up admissions, became movie fans as boys and girls
living in communities that were served with screen enter-
tainment by the smaller local theatres.

Well, now that the blush is off the rose of extended
first-runs and move-overs (save for the occasional stand-
out hits) those little theatres are taking on added impor-
tance as customers of the producer and distributor.

So again we invite the most serious consideration of
producers and distributors to the necessity of keeping
these smaller theatres in healthy condition by selling
policies which recognize individual conditions of exhibi-
tors in limited population areas and therefore are not to
be compared with the big operators who have the poten-
tial draw for building up pictures to the point of high-
gross extended runs.

We further call attention to the greatly overlooked
fact that among these smaller theatre operators are some
of the best showmen in the business. Naturally, they
can't be spectacular — their's is not the type of situation
at which "world premieres" take place, nor where big
cooperative operations involving tie-ins with great utility
companies or other nationally prominent organizations
are possible. But, for smart showmanship in knowing
their towns, the tastes of the people they are serving, the
good-will work which expresses itself in respect and
gratitude for the civic-mindedness of the local "film
man," these smaller situations provide a very high per-
centage of top-flight showmanship performance.

The excitement that surrounds television (and the
latter's growing glamor, even if based alone on novelty at
the moment, is the most serious threat the movies have
ever faced from a competing entertainment form) and
the signs of an increasingly indifferent attitude toward
movies in the big population centers, make it good busi-
ness for the industry to keep these theatres in the smaller
communities going along in healthy shape under the man-

agement of theatremen who know their locality like a
book. That is not to say that they are better equipped to
produce or distribute the pictures. It is to say that their
judgment as to values for their own communities of
available pictures is far superior to that of a producer in
Hollywood or a distribution executive in New York.

No matter how urgent the need for strict economy in
distribution operations, there will be no real economy for
the industry if means are not provided for servicing these
smaller theatres under selling policies whereby their
owners can make a living.

Public Rel ations

RKO's Bob Mochrie used the expression "good public
relations begin on the screen," to make his point that
when a really outstanding picture comes along, all
branches of the industry — even competing distribution
companies — should add their goodwill efforts to attract
public notice to and attendance at showings of the afore-
said outstanding picture. Of course, Bob was referring to
a particular picture — "Joan of Arc" (plug) .

* We don't know how far competing distributors would
think of going to promote attendance at a rival firm's
release. However, there is no doubt that a big picture
that arouses public interest in movies helps all pictures —
a fact which working theatremen have noted time and
again when their own business improved during or after
the presence in town, even at a rival house, of a really big
picture.

They Can't ALL Be Big

And Speaking of big pictures. It would be nice if all
the pictures were "Big." But since they can't, what's
going to happen to this business if there is further ex-
tension of the current trend toward saving all the adver-
tising ammunition for the big ones?

Experience shows that a good part of the velvet ac-
cumulated during a year's operations at theatres is
accounted for by the profits made on "marginal" fea-
tures which were ballyhooed into box-office successes.
It's all very well to take the stand that the public is
shopping, so why waste advertising money on anything
but the standout pictures, but to act on that policy is
only to encourage the "shopping" attitude.

This industry can't get anywhere waiting for the big
smash hits to come along.

—CHICK LEWIS

4

WHAT'S NEWS

In the Film Industry This Week

Exhibition

Exhibitor action against Hollywood stars
whose conduct smears the industry will be

considered by the Allied convention in New
Orleans next month, the executive body of
that organization decided in Washington this
week.

Meanwhile the Theatre Owners of Amer-
ica in New York revealed that it was taking

five steps in an effort to get lower shipping
costs" on films — petitioning railroads for a
baggage rate such as granted milk; seeking
changes in bus laws so film could be carried
on passenger buses; seeking cuts in rates by
trucking companies; asking the postoffice to
give special handling of film by its railroad
post offices.; study of rate structures with a
view to entering as intervenors in an anti-
trust suit against the Railway Express
Agency. Railway Express, which has been
asked to cut its rates has called on all its
branches for data to conduct a study
which it expects to start next month but can
not say when it will be in a position to make
a decision whether it will adjust downward
or not.

In Memphis Exhibitor John T. Lester is
invoking the Taft-Hartley law against the

projectionists whom he claims are attempt-
ing to force his projectionist-son to join. In
Los Angeles the Melvan, which cut prices
50 per cent, hiked them back part of the way,
finding the price cut system a failure as a
business builder and turning to giveaways
as a help.

Police of Kansas City have put in a curfew
for those under 16 but leave an out for teen-
agers going to the movies as they will con-
sider this "good reason" to be on the street.
Police in St. Louis ended a 17-week run of
"Test Tube Babies" with a raid after pro-
tests had been lodged.

Litigation

A consent decree in the Government anti-
trust suit against the eight majors appeared

out this week. Reason: Government appar-
ently won't give up much on divorce-divesti-
ture and theatre-owning defendants will fight
to keep their houses. The Government mean-
while asked the federal court in Buffalo to
whittle the Schine circuit from some 170
odd houses to a dozen or so.

Both the exhibitor-plaintiffs in the so-
called Alden-Rochelle suit against the Amer-
ican Society of Composers, Authors and
Publishers filed briefs this week, the exhibi-
tors attempting to keep in the drastic pro-
visions which court opinion against Ascap
indicated would be incorporated in the de-
cree. Ascap, on the other hand, sought to
avoid being compelled to give up public
performing rights on film-synchronized mu-
sic and to leave these rights in the hands of
its individual members, who would then be
able to deal with theatres — which is exactly
what exhibitors don't want. They want per-
formance rights cleared by the producer.

Ascap also filed answer in another suit it
lost — the Berg,er case in Minneapolis. Here
the Society sought to get the public per-
formance fees which the court had denied
it as a monopoly.

Suit for $340,000 damages under the anti-
trust laws was hied in Chicago against Para-
mount, RlvO, 20th-Fox, Warner Bros.,
Loew's (MGMJ, Universal, United Artists,
Columbia, Balaban and Katz by the Tiffin
'1'heatre, claiming monopoly. Suit for $6 mil-
lion was filed in federal court at San Fran-
cisco by the Uptown and Rialto of Salt Lake
City against Paramount, 20th-Fox, Colum-
bia, Universal, Intermountain Theatres,
charging monopoly.

Distribution

Directors of the Motion Picture Associa-
tion of America have unanimously approved

President Eric Johnston's Russian-Czecho-
slovakian- Yugoslavian deals by which the
Russians will pick 20 films from a block of
100, and the otners 25 each and pay in Amer-
ican dollars. Lmted Artists revealed it would
not participate in the "all-American" pro-
gram in England because of its producers'
wishes which would not allow their product
to become part of a package deal. Will Hays
is to arbitrate differences among the eight
majors over splitting a payment of $1,572,-
138.79 from b ranee. Toddy Pictures will
release two Negro features — "Come on,
Cowboy," "She's too Mean for Me."

General

The Motion Picture Association of Amer-
ica will consider an all-out national fight on

censorship, presumably under the Supreme
Court freedom of the screen opinion uttered
last May in the Government anti-trust suit
against eight majors. MPAA President Eric
Johnston also made public a letter from the
Zionist Government denying any connection
with the Sons of Liberty boycott against
British films or that the Zionist movement
had any part in boycotts on .British films.

Almost simultaneously the American Civil
Liberties Union revealed that it had written
the president of the New York Board of
Rabbis pointing out that actions such as
those which withheld release of "Oliver
Twist" threatened to undermine the Bill of
Rights. And the British boycott on B'en
Hecht pictures is being studied by the Screen
Writers Guild with a view to possibly ask-
ing Eric Johnston to take a hand.

The Colosseum of Motion Picture Sales-
men has signed a two-year contract granting
its members pay and expense account raises
and setting up a $70 minimum wage for
those employed more than a year.

The Screen Office and Professional Em-
ployes Guild has taken its fight with eight
majors who refused to negotiate with it until
the union officers signed non-red affidavits,
to the public by dodgers and by spot picket-
ing New York theatres showing product of
the refusing distributors.

SHOWMEN'S TRADE REVIEW, October 23, 1948

No UA Package
Deals in Britain

Producers Won't Permit
It. Kelly Explains

Following the wishes of its producers United
Artists will not follow the Motion Picture As-
sociation of America's "all-American" package
deal plan in Britain, Executive Vice-President
Arthur W. Kelly declared in New York Wed-
nesday.

The "All-American" plan was designed by
MPAA President Eric Johnston to beat British
quota restrictions which arbitrarily allot Ameri-
can films to the second half of a dual program
by having the Americans select both sides of a
dual bill and sell them as a full program.

Kelly, who is pessimistic about the entire for-
eign situation, revealed that UA was selling J.
Arthur Rank "Red River" for the Odeon and
"Girl From Manhattan" to the Gaumont circuit
where it will be booked with "London Town."
The company, he said, had no franchises with
Rank beyond six months and at present is selling
away from the British tycoon, whom Kelly de-
scribed as determined to meet the British quota
out of his own producing units.

Stops Production

United Artists has suspended its British pro-
duction plans until it sees how the present situa-
tion is working out, Kelly said, and will nt5t
indulge in any additional French production.
The company is at present committed to pro-
ducing "The Magistrate" for the Empire market
and not for national release, he said, and would
release Producer Leopold Schlossberg's "A Man
Scans His Past" which is to be made in Canada.

Kelly predicted a fourth circuit would develop
in Britain and announced that Mrs. Pia
Marchand had been appointed general sales
manager for Switzerland. George Neuffer as
her assistant.

Liberties Union
Hits 'Twist' Ban

Chairman Elmer Rice of the American Civil
Liberties Union's National Council on Freedom
From Censorship revealed this week that he had
written a second letter to Dr. Theodore N.
Lewis, president of the New York Board of
Rabbis, in protest over such actions as those
which resulted in preventing the release of
"Oliver Twist."

Almost at the same time, Eric Johnston, presi-
dent of the Motion Picture Association of
America, made public a letter in London writ-
ten by Dr. Abba Hillel Silver, chairman of
the American Zionist Emergency Council, ad-
vising Universal-International President Nate
J. Blumberg that the Zionist movement was not
behind the Sons of Liberty Boycott Committee
and that the Council "is sponsoring no boycott."

Rice told Rabbi Lewis that his letter was
(Continued on Page 6)

Study Hecht Ban

Boycott of Ben Hecht films by the
Cinematograph Exhibitors Association
of Britain was being investigated this
week in Hollywood by the Screen
Writers Guild which may ask Eric
Johnston to take action in the matter.
A report is expected at the Oct. 25
meeting.

INDEX TO DEPARTMENTS

Advance Data 30 Newsreel Synopses 37

Audience Classifications 12 Regional Newsreel 20

Box-Office Slants 12 Selling the Picture 8

Feature Booking Guide 31 Shorts Booking Guide 38

Feature Guide Title Index 31 Theatre Management V . , . 14

Hollywood 28 Views on New Short Subjects ,v • ^9

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Telephone,
LOngacre 3-0121. Charles E. 'Chick' Lewis, Editor and publisher; Tom Kennedy, Executive Editor;
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SHOWMEN'S TRADE REVIEW, October 23, 1948

5

Peace? It's Wonderful

Talk of a consent decree in the Government anti-trust suit against the Big 5 —
Paramount, 20th Century-Fox, Loew's (MGM), Warner Bros., RKO— and the Little 3 —
Columbia, Universal, United Artists — eased up this week with the report getting around
that the Big 5, who are interested in saving their theatres, could not agree to the
Government's consent terms. The Government is said not to have been willing to
depart very much from the demands it is making in court, which would mean divorce
and divestiture.

Gov't Would Whittle Schine
Giant Circuit to Mite Size

TOA Seeks
Shipping Cuts

Five moves intended to get a reduction in film
shipping costs have been taken by the Theatre
Owners of America, Executive Director Gael
Sullivan revealed this week.

The TOA moves, which are being accom-
panied by discussions with officials of the Rail-
way Express Agency in efforts to get a rate cut.
are :

1) Efforts to get leading railroads to estab-
lish a baggage tariff on film movements. (At
present film is not shipped by baggage but by
Railway Express. Railroads allow newspapers,
milk and other shipments which need fast ser-
vice to be shipped in their baggage cars at
rates which are reportedly lower than the Rail-
way Express rates. TOA hopes to get these
low rates for fast handling extended to film.)

Bus Cuts

2) Efforts to get bus officials to join TOA
in petitioning the Interstate Commerce Com-
mission to remove the restrictions now in ex-
istence in several locations, which prohibits
shipment of film on passenger buses.

3) Petitions to trucking companies to cut
rates on film shipments.

4) Request to the Postmaster General to
institute special handling of film shipments sent
by railroad post offices.

5) Study of rate structures with a view to
intervening in the present anti-trust suit directed
against certain alleged actions of Railway Ex-
press.

Express Talks

The TOA discussions with Railway Express
were said to be cordial. At shipping agency's
New York offices a spokesman said the matter
was up ofr consideration and that it had ordered
its various branches to furnish it with required
information. The complete report was expected
to be ready within 10 days, the spokesman said,
refusing to fix any date when action might be
taken.

"We appreciate what it (the rate reduction)
means to the business and we are giving con-
sideration as to what can be done to adjust
rates downward," the spokesman added.

Tiffin Sues 8 Majors,
B & K for $840,000

Suit for triple damages amounting to $840,000
was filed under the anti-trust laws in federal
court at Chicago Monday by the Tiffin Theatre
charging a monopoly which prevented it from
getting suitable first-run product from Jan.
1941 to May 1945. Defendants named are:
Paramount, RKO, 20th Century-Fox, Warner
Bros., Loew's (MGM), Universal, United Art-
ists Columbia and Balaban and Katz.

Hays Arbiter

Will Hays stepped back into the film
arena this week as an arbiter over the
disagreement among the eight majors as
to how remittances amounting to $1,572,-
138.79 from French frozen funds which
are to be unfrozen in part as a result of
the revised U.S.-French film agreement,
are to be divided. Companies involved are
Paramount, United Artists, 20th Century-
Fox, Warner Bros., Loew's (MGM),
Columbia, Universal and RKO.

The Schine circuit anti-trust suit appeared
headed back to the U. S. Supreme Court even-
tually as the Government made public this
week a drastic divestiture plan it had submitted
to the Buffalo federal court which would
whittle the 170-house circuit down to a dozen
theatres or so in Buffalo, Syracuse and Roches-
ter.

In addition to divestiture the Government
asks an injunction prohibiting Schine from:

1) Licensing more than 60 per cent of major
releases for first-run during a five-year period
or buying pictures which a competitor is not
given a chance to buy.

2) Licensing on a selective basis unless com-
petitors have the same opportunity, or from
obtaining unfair advantages such as selecting
and rejecting pictures, rental deductions when
duals are used, etc.

3) Agreeing with distributors on what ad-
missions other exhibitors should charge.

4) Cutting admissions excepting to meet
price cuts by competitors.

5) Obtaining clearance over non-competitive

The Motion Picture Association of America
will consider shortly the possibility of launch-
ing an all-out nation-wide fight against censor-
ship, President Eric A. Johnston said in Wash-
ington Tuesday.

Johnston, who discussed his European trip,
at a press conference, declared that he planned
to go into the censorship question as soon as
he had the opportunity, terming it one of the
most important domestic problems facing the
industry.

Presumably whatever action the MPAA may
take will be on the exhibitor level wherein the
exhibitor would challenge the various censor
laws by playing uncensored pictures or taking
other action inviting censor difficulties. The
MPA then would either support the exhibitor
in a court battle or seek eventually to force the
case to the U. S. Supreme Court.

Possibility that the industry could beat cen-
sorship on the basis of a remark made by the
U. S. Supreme Court when it heard the Gov-
ernment anti-trust suit appeal last May was
first suggested by Showmen's Trade Review
which noted the fact that the court said motion
pictures were entitled to the same rights as
press and radio.

Court Opinion

At the time the high court said:
"We have no doubt that moving pictures, like
newspapers and radio, are included in the press
whose freedom is guaranteed by the First
Amendment."

situations or from obtaining unreasonable clear-
ances and placing on Schine the burden of
proving a clearance is not unreasonable when
complaint is made.

6) Carrying out any agreement which would
restrain competition and preventing the use of
any property for theatrical purposes.

7) Buying or selling theatres pending orders
from 'the court.

This is the second divestiture move the Gov-
ernment has laid before the court and results
from the U. S'. Supreme Court ruling last May
on an appeal by Schine. At the time, Schine had
lost its case in the Buffalo court where Federal
Judge John Knight found the circuit to be a
monopoly and ordered it cut down to approxi-
mate 50 theatres. The Supreme Court upheld
Judge Knight's findings but sent the divestiture
order back to him for further study, indicating
greater divestiture was needed.

In Washington Schine Attorney Bruce Brom-
ley said his clients would take the case back
to the Supreme Court if the lower court calls
upon it to sell theatres legally acquired.

At Tuesday's Washington press conference,
Johnston discussed the European situation. He
reiterated that he had reached a deal with
Soviet Russia by which the Russians would
buy pictures in blocks of 20 from a selected
list made up by the Motion Picture Export
Association selecting committee. Yugoslavia
and Czechoslovakia will buy in blocks of 25
from a selected list.

Questioned as to how the films would be
selected, Johnston parried it with a question on
how the Associated Press selected news for
its overseas cables.

Okayed

Directors of the Motion Picture Ex-
port Association in New York Monday
unanimously approved the "Iron Cur-
tain" deals made by President Eric
Johnston while abroad, Johnston re-
vealed at a Washington press conference
Tuesday.

The deals include: Russia, which is to
buy in blocks of 20 from a list of 100
pictures selected by the MPEA; Czecho-
slovakia and Yugoslavia, which are to
select in blocks of 25 from a similar list.
The Russians will buy outright, the
others on percentage and payments
made in the U. S. in dollars. Johnston
would not say what revenue these deals
would bring, but estimates placed it
as high as $5 million.

Johnston Will Study All-Out Fight
On Local Censorship Soon, He Says

6

SHOWMEN'S TRADE REVIEW, October 23, 1948

Allied Meet May Decide to Punish
'Bad Actors7 Who Smear Industry

Exhibitor action against Hollywood stars
whose misconduct results in publicity harmful
to the industry will be proposed to national
Allied's convention in New Orleans Nov. 29-
Dec. 1, Allied's executive council decided in
Washington last weekend.

Details of the plan, proposed by Joseph Fin-
neran of Indiana, were, not revealed, but it was
learned that it calls for action against producers
who assign "bad actors" to new pictures with a
view to profiting by the publicity.

Films in the making or in the can would not
be attacked under Finneran's plan, according to
Washington sources.

The plan also is based on the theory that
strong disciplinary action within the industry is
in order rather than "an expensive advertising
and exploitation program to divert attention
from the faults of the industry."

According to Allied General Counsel Abram
F. Myers, instead of hearing what Jerry Giesler,
the famous Hollywood attorney, does for stars
in trouble, the public should be told what "the
industry's reputed tsar (Eric Johnston) does."

Wis. Allied in Name
Change; Drop Michigan

Allied's Wisconsin unit last Friday changed
its name from the Independent Theatre Owners
of Wisconsin and Upper Michigan to the Inde-
pendent Theatre Owners of Wisconsin as it
closed a three-day convention in the Hotel
Schroeder at Milwaukee.

The name change was reportedly made be-
cause the Michigan members had indicated a
desire to withdraw to join the new Allied Michi-
gan unit.

The Wisconsin unit elected John P. Adler,
president, with Vice-President F. J. McWil-
liams, Secretary Arnold Brumm, and Treasurer
Edward Johnson. Directors are : Johnson,
Brumm, McWilliams, Adler, Charles W.
Trampe, Mrs. Helen Hanke, Floyd Albert,
Eric Brown, George Panke, L. V. Bergtold,
Russel Leddy, John Hanus, and Sigmund Gold-
berg.

Retiring President Goldberg told the opening
session of the convention that "the past year
has been the greatest one in the history of in-
dependent theatre organizations. . . . Our
Wisconsin unit, along with all the other units
of national Allied, has been working long and
hard to bring about some of the victories which
were finally realized during the past year.
For the first time in many years the independent
theatre owner can lift his head high and pro-
ceed with confidence, knowing that each day
his position becomes more favorable."

Endorses Smithberger
Plan, Widens Scope

Members of the United Motion Picture The-
atre Owners of Pennsylvania, southern New
Jersey and Delaware, affiliated with the Theatre
Owners of America, Tuesday voted to adopt
the Smithberger plan to conciliate differences
between 20th Century-Fox and exhibitors and
to extend the plan to as many other distributors
as possible.

The organization, representing 169 theatres,
met in Philadelphia under the chairmanship of

President Lewen Pizor and named the follow-
ing to the committee : Abe Sablowsky, William
Hissner and Fred Osterstock as permanent mem-
bers with David Yaffe, Mike Engal and Melvin
Fox as alternates. A meeting to set up working
machinery will be held shortly with 20th-Fox
General Sales Manager Andy W. Smith, Jr.

Brylawski Heads
Capital MPTO

A. Julian Brylawski was reelected president
of the Motion Picture Theatre Owners of
Metropolitan Washington. Elected with him are
Vice-Fresident Fred S. Kogod, Treasurer
Roland Robbins, Secretary Harry Bachman,
and Sidney Lust, director to the Theatre Own-
ers of America.

Liberties Union
Hits 'Twist' Ban

(Continued from Page 4)

"not written in any spirit of contention or an-
tagonist, but merely to focus your attention as
a person in a position of responsibility upon a
tendency which, if it goes unchecked, is certain
to undermine our civil liberties and to defeat
the spirit of the Bill of Rights.

"As I pointed out in my previous letter,"
Rice wrote, "those of us who are concerned
with the preservation of civil liberties and who
have fought for years to protect the rights of
minority groups now find that these very minori-
ties are claiming special privileges in the field
of communication, which constitute, in effect, an
attack upon the right to freedom of expression
and a denial of the right of the majority to see,
hear and decide for itself."

Rabbi Writes

The text of Rabbi Silver's letter to Blumberg
follows :

"I have your letter of September 27, 1948,
concerning the boycott proposed by a group
known as the Sons of Liberty Boycott Com-
mittee against British films released in this
country. You also enclosed a copy of a com-
munication addressed to you by this group
which announces a boycott against your com-
pany.

"Please be assured that the so-called Sons of
Liberty Boycott Committee has no relationship
whatsoever with any of the established and
recognized Zionist organizations in this country,
nor do its activities have the approval or support
of such organizations.

"The American Zionist Emergency Council,
representing all the organized Zionist bodies in
the United States, is sponsoring no boycott."

Asks License Fee Back

An action asking for the return of the
theatre's license fee has been filed by the
Kenosha Standard Theatre Company of
Kenosha, Wis., against the city of Lake
Geneva. The company asks judgment for
$1,057.50, the amount claimed to have
been collected from it in license fees
for the years of 1947 and 1948 at 75 cents
for each of the Geneva Theatre's 705
seats. The company claims the city ex-
ceeded its authority in levying the tax.

Tests Law

Test of the Taft-Hartley law in the
motion picture field has been started in
Memphis by John T. Lester of the Park
Theatre who charges that the IATSE
projectionists are seeking to force his son,
who operates the theatre projectors, to
join the union.

Salesmen Sign
2- Year Pact

Get $70 Minimum,
Pay and Expense Rises

The Colosseum of Motion Picture Salesmen
this week concluded a two- year contract with
11 distributors in 31 exchange centers pro-
viding for substantial salary and expense in-
creases as well as a minimum wage of $70
weekly for men with more than a year's service.

The contract was formally approved by the
union, which is independent, in Chicago where
M. L. Keeler of Warner Bros., Portland, was
elected president, with the following officers :
Pat Holloranj, Warners', Minneapolis, and
W. Tice, Columbia, Pittsburgh, vice-presidents;
N. Provencher, United Artists, Milwaukee,
secretary, and C. Winn, MGM, Atlanta,
treasurer.

The new contract which will run till Sep-
tember, 1950, calls for pay rises of $10 weekly,
retroactive to July 21, 1948, for all salesmen
with more than one year's service, plus an
increase in car expenses for traveling salesmen
of from five to seven and a half cents a mile,
and an allowance of $9 a day hotel-and-meal
expenses, retroactive to September 1948. City
salesmen will receive $3.50 for car expenses.

Vacations

In addition provision is made for a one-week
vacation for all employed six months or less
than two weeks for those employed more than
a year. Vacations must be granted between
May and October, obviating the former policy
of giving salesmen time off during Christmas
week.

Companies which signed the contract are
Paramount, RKO, Warner Bros., 20th Century-
Fox, Loew's (MGM), United Artists, Uni-
versal, Columbia, Republic, Eagle Loan, Mono-
gram (including Monogram franchise holders).
In addition, contracts are now being negoti-
ated with Film Classics and Selznick Releasing
Organization.

Death Insurance

Charles Penser, president of the New York
Loge declared Wednesday that the Colosseum
does not seek union shop and membership is
voluntary, but that it has 100 per cent repre-
sentation.

He also declared that all the loges were
setting up an insurance system for members
which would pay $4,000 upon death through
special levies of $5 a head when any member
died.

Want 4 Chicago
Weeks for 'Belinda'

Warner Bros. Wednesday asked Federal
Judge- Michael Igoe in Chicago to suspend his
two-week maximum loop runs for "Johnny
Belinda" so the picture could play four at the
State Lake.

SHOWMEN'S TRADE REVIEW, October 23, 1948

7

Sign of the Times ?

if blazes to herald 'Joan' and challenges
those who say movies are pinching pennies

By BILL SPECHT (News Editor)

The two men were on Broadway but not of
Broadway. Their ties were quietly expensive;
their speech quietly unhurried. Glancing at the
towering sign advertising "Joan of Arc" at 43rd
Street, one remarked :

"That must have cost a pretty penny. And
they say the movies are pinching pennies !"

"Possibly," smiled the second, "it's a sign
of the times, or of things to come."

Anyway that was a thought which the indus-
try should like to think for in a sense "Joan of
Arc" may be heralding an end to the bad talk —
the talk about economy which to the public
means cheaper pictures ; the talk about dying
showmanship, the talk about business, which
seems to be holding up well on an average de-
spite the moaning at the bar.

It may also serve to emphasize what show-
manship can be and trumpet to the world that
even under some very trying circumstances the
industry is ready to proclaim once again that
romance and richness and epic entertainment
are here and will be here in the future. ,

Looks That Way

The present indications are that way. While
the "Joan" sign blazes on Broadway at an elec-
tric bill of $1,000 a month, up the street MGM
has opened with the colorful tapestry of "The
Three Musketeers," typifying the color and
action which took the movies out of the nickel-
odeons and put them into the theatres.

Further up the street Eagle Lion's "Red
Shoes," a ballad of the ballet, is ready to open.
Still further up the street the Capitol is play-
ing "Red River," which has the sweep and
grandeur of "The Covered Wagon" — a picture
which certainly was made with love and care
and with no thought of pinching pennies.

And to top it off the New York Times is
commenting editorially upon "Hamlet" and sug-
gesting that it will not be caviar for the multi-
tude but ought to go over at every cross-roads
theatre.

There wasn't any thought of penny pinching
either when "Joan" went before the cameras.
Walter Wanger and his associates — Sierra Pic-
tures—budgeted the production at $4,500,000.
They not only budgeted courageously, but they
went out and got this spectacular sum when
money was beginning to be as hard to get for
movies as a drink of honest beer in Brownwood,
Texas. And they not only produced a spectacu-
lar picture but they are out with spectacular
exploitation to get it going.

There's a lot being done to put "Joan" over
before it opens, ranging from the giant sign
which literally runs around the corner from
Broadway to 43rd Street and was erected for a
three-month period by a crew of steelworkers,
electricians and painters at a cost of $80,000.

Tells the Public

There's a lot being done to tell the subway
riding public by means of one sheets at all the
stations that the Victoria Theatre is being re-
modeled for "Joan of Arc." The Victoria has

been closed for several months for a face lift-
ing— while working men clambered around in
knocked down plaster and pedestrians passing
opened exits got sand in their eyes. And stretch-
ing across the house front is another sign an-
nouncing that the theatre is being remodeled for
"Joan."

The house, which was the old Garrick, shel-
tered such stage hits as John Bacon in
"Lightnin' " and Jeanne Eagles in "Rain," has
had a varied career as a movie grind. For
a while David O. Selznick was making an-
nouncements that he would take it over. When
that did not materialize, City Investing, which
owns and operates it as well as that other movie
showcase, the Astor, decided to move it into
the big time.

In the closed months under the direction of
Architect Edward Stone, everything but the
four walls and the two balconies has come down.
The stage proscenium has been cut away and the
stage section made a part of the auditorium, an
architectural feat which meant supporting the
stage section with undertrussing and providing
a floor strong enough to stand the added weight
of that part of the audience which will sit
there. It will also increase the house capacity
from approximately 713 to 1,100.

The old fashioned boxes, which clung along
the side walls have been ripped out, and in their
place rise walls which curve to the front of
the auditorium— walls which shimmer with metal
decorations that are backed by warm red plaster.

Chain Mail

The mesh-like decorations which are com-
pared to the architects to chain mail actually
have a less warlike, more practical and yet
romantic origin. They are the by-product of
the reels which carry the film. When these

Epic Job

What those who are tossing bricks at
Hollywood may be interested in knowing
is that preliminary work on "Joan of Arc"
has resulted in a translation into English
of the five-volume account of Joan's trial
which sent her to the stake and the trial
years later which vindicated her. The
work by Jules Quicherat, in old French
and Latin, was translated by Michel
Benheim and Ruth Roberts together with
a corps of assistants who labored on the
nine months' job.

reels are made, certain heart sections are stamped
out of the metal which go into the waste bin.
Architect Stone and his associates bought this
up, had four-sectional decorative pieces made
from them and set the result up on the walls.

Red and Silver

Throughout the auditorium the color scheme
is red and silver, with the seats in red and the
carpet woven in red and black. The lighting
simulates candle light drifting from standards
designed by Gwen Lux, who did some of the
sculpture for the Music Hall.

So that there won't be the humming hiss and
the barrel-like tones which creep into theatres
when metal work picks up sympathetic notes,
the standee and balcony rails will be carpeted
as will be also part of the backwalls of the
house.

The lobby is to be floored in terrazo with a
ceiling made up of evenly spaced four-watt
bulbs. On the right wall there will be a dim-
silvered mirror effect ; on the left a mural. The
front will be covered by a huge electrical sign.

Benefit

The house is to be opened with a special
benefit premiere for the United Hospital Fund
on Wed., Nov. 10 at 9 P.M. Heading the spon-
sors for the event is Mrs. Vincent Astor with
a committee that is anticipated to be good for
newspaper space anywhere.

While the tone of the exploitation has tended
to be on the sumptuous scale, the practical effect
of selling has not been ignored by the Sierra
outfit. The advertising leads off with a strong
play in a medium designed for the popular
(Continued on Page 18)

Renovating for 'Joan of Arc' — Victoria Theatre, New York

8 SHOWMEN'S TRADE REVIEW, October 23, 1948

Selling the Picture

News and Ideas Concerning Profitable Advertising, Publicity and Exploitation

I.M.P.S. Clinic

Merchant Advertising in Programs

(Three previous reports on the discussion of
programs dealt ivith the general design and fre-
quency of issue of theatre house organs, as well
as the ways and means I.M.P.S. members have
founql best, economically, to obtain the largest
readership in their drawing areas. In this final
discussion on programs, merchant advertising
comes in for a fairly equal share of praise and
condemnation from members, ivith the reader
forced to conclude that only local conditions and
reactions can determine the feasibility or folly
of such a house organ policy.)

When we get down to considering mer-
chant advertisements in programs we have
arrived at perhaps the most controversial
subject that I.M.P.S. members were asked
to report on in the program questionnaire.
At least, it has proved to be the most con-
troversial according to the reports them-
selves.

There is a disposition on the part of some
managers to look askance at merchant ad-
vertising in programs, while others either
wholeheartedly approve or feel they would
like to try this scheme of things. Some of
those not now incorporating merchant ad-
vertising in their programs are prevented
from trying the idea because they buy their
programs from commercial program printing
houses, while others lack printing facilities
in their local situations.

On the whole, opinion appears to be quite
evenly divided on the subject, which means
that readers will have to form their own
opinions about the matter. Let us take a
look at the "thumbs down" side first.

For instance, George M. Beriling of the
New Tiff Theatre, Tiff City, Ohio, formerly
used advertising on his programs, but not
for very long. His patrons kicked about the
ads, deeming them out of place and confusing.

On a different slant, Tony Lehmann of
the Paramount, Middletown, N. Y., has this
to say: "Have sold advertising space to local
merchants, but only enough to pay complete
cost of program. But found that many mer-
chants were dissatisfield because they could
not get in, due to lack of space. So discon-
tinued ads." There's a poser for you.

Many exhibitors are just plain against the
ads on all counts. Take Leonard V. Casey,
Hunt's Theatres, Inc., Wildwood, N. J.
There are no "if s" or "buts" about Casey's
report. He. says: "We do not believe out-
side advertising should be part of our pro-
grams." He is not the only one with these
sentiments, Allen W. H. Sterry, Ridgfield
Playhouse, Ridgfield, Conn., writes: 'We
would not consider this." The same con-
clusion is reached by Kenneth Law of the
Cozy Theatre, Argos, Ind., who has both a
city and rural clientele. His opinion: "We
don't believe in doing this." Another nega-
tive report comes from Wayne R. Page,
Lyric Theatre, Stuart, Fla., who declares he
doesn't sell advertising space to merchants
and "wouldn't want to."

These are just a few of the I.M.P.S. mem-
bers who are against merchant advertising.
There are many others who answered a "no"

after the question without going into further
details. The "noes" put up a strong argu-
ment.

But no sooner do we begin to think that
program advertising is out of place, too
much trouble, and irritating to patrons or
merchants than we come across a batch of
I.M.P.S. reports that hold exactly the oppo-
site view. Most of the boys do not go into
details about their merchant advertising;
they run ads in their programs, and that's
that. A factor always to be considered in
this policy is that there is a certain amount
of money coming in — usually enough to pay
for the programs themselves. Such a state
of affairs attracts many exhibitors and also
the executives of many chains.

Here are just a few of the managers or
owners who answered "yes" to the question:
"Do you sell advertising space in your pro-
gram to local merchants?": George Pa-
jonas, Traymore Theatre, Brooklyn, N. Y. ;
Taylor F. Joyce, Castle Theatre, Payor,
Okla. ; Tony Gonzalez, Capitol, Palacios,
Texas; Hank Lowry, Beacon, Port Wash-
ington, L. L; Joe Brite, Rialto, Alamosa,
Colo.; and Francis E. Dalbec, Wing The-
atre, Wing, N. D., who answers: "some-
times."

A special case, because it is a major first-
run house, is the Roxy Theatre in New
York City. Vincent Gulli, Sr. devotes all his
time to the program, which is a de luxe eight-
page affair printed on heavy coated paper.
Mr. Gulli not only believes in merchant ad-
vertising, but has obtained contracts that will
bring national advertising to his program in
a few months. Such a large operation is
manifestly impossible for smaller situations,
but the Roxy set-up can serve as a model
to shoot at. For that reason let us go into a
few details.

The Roxy's weekly eight-page program
(Continued on Page 10)

'ROPE' TIEUP. And this was on ties and
therefore a natural. New York's A. Sulka &
Co. exhibited the display shown above in
connection with the showing of Warners'
"Rope" at the Globe Theatre. Note' the rope
designs in the ties. Maybe you can promote
a similar display in your town.

I.M.P.S. MEMBERS TELL:

Why I'm Glad I Started as:
an Usher

By VINCENT J. QUATROCHE

Manager, Greenport Theatre, Greenport, L. I.

I This is the second of a series being published in
this department. The series is the result of
member reaction to a piece published some time
ago zvhich referred to the percentage of owners,
managers and assistant managers who began
their theatre careers in other theatre jobs.]

I started at the bottom as an usher in March,
1939, at the age of 17, working intermittently
as doorman and usher until I went into the ser-
vice. After my discharge, I returned to the
theatre and worked as janitor and assistant
manager, recently attaining the position of
manager.

As far as I am concerned, there is only one
way of starting in theatre management, and
that is by beginning at the bottom and becom-
ing familiar with each individual position as
one progresses.

I now know what to expect from each of
my employes and how to go about getting it
Also, I have a working knowledge of each job,
of house maintenance, booth operation and the
thousand and one whims of movie patrons.

My past experience forms a concrete founda-
tion upon which to base future operations with
my employes and theatre operation in general.

In conclusion I would like to say that the
proper attitude perspective can be obtained only
by having had previous experience in other posi-
tions in theatre operation.

'Red Shoes' in Benefit
N. Y., Wash. Premieres

Sponsored by the Soldiers', Sailors' and
Airmen's Club, the New York premiere of
Eagle Lion's J. Arthur Rank Technicolor film,
"The Red Shoes," was held Thursday night at
the Bijou Theatre, with society, industry and
other leaders in attendance. Proceeds go to the
club, which provides sleeping quarters, showers,
food and recreation for enlisted men of all
nations.

American debut of the film at the National
Theatre in Washington last week (Oct. 15)
was attended by top Government, embassy and
industry officials, and was a benefit under the
sponsorship of the Women's Advertising Club
of Washington. The industry delegation was
headed by Eagle Lion Vice-Presidents William
Heineman and Max E. Youngstein, Producer
Bryan Foy and Jack Schlaifer, assistant to
Heineman.

In both New York and Washington, the
picture is now running on a two-a-day, ad-
vanced price basis.

4 Girls Help Portle
Exploit 'Easter Parade'

Four girls in the original costumes worn in
MGM's "Easter Parade" paraded about the
streets of Worcester, Mass., in a 1911 auto as
one of Manager Robert R. Portle's ballyhoos
on "Easter Parade" at Loew's Poli-Elm street.

SHOWMEN'S TRADE REVIEW, October 23, 1948

9

Neat 'Pitfall' Co-Op
Promoted in Norfolk

A neat cooperative ad on United Artists'
"Pitfall" was promoted from the Meekins-
Roughton Motor Co. by Manager Milton Kauf-
man of Loew's Theatre, Norfolk, Va., accord-
ing to E. M. Milburn, UA representative.

The ad showed evidence of thought and care
in its layout and the preparation of its copy.
Headlined "Dangerous Curve?," the cooperative
effort carried this copy beside a still of Lizabeth
Scott and Raymond Burr, who appear in the
picture with Dick Powell :

" 'Dangerous' curves come in two types — the type
so well exhibited at the left by Miss Lizabeth Scott,
and the less glamorous but even more dangerous type
you face in highway driving.

"We don't know whether Raymond Burr, the seated
gentleman, gets shot at or not. You'll have to see
'Pitfall,' starting today at Loew's, to find out. But
we do know we can protect you from the other type of
dangerous curves by putting your car in perfect driving
condition.

"Maybe you'll want to take your own chances with
Miss Scott's type of curves. But at least let us fix up
your car, so you can concentrate on one thing at a
time."

Now that we've reproduced the copy, all you
need is the still (which shows Miss Scott, gun
in hand, standing behind the seated Mr. Burr)
from your United Artists exchange, and a good
local motor company from which to promote
the same tieup for yourself.

Civic Celebration Film

World premiere of Paramount's "Miss Tat-
lock's Millions" at the Paramount, San Fran-
cisco, last Thursday was a feature of the city's
week-long Civic Celebration.

Key city tours are the order of the day at
Universal-International to promote new releases.
To publicize his latest picture, "Kiss the Blood
Off My Hands," Burt Lancaster is making per-
sonal appearances in Baltimore, Philadelphia,
Pittsburgh, Cleveland, Rochester, Buffalo, Cin-
cinnati, Chicago, Memphis and Atlanta. Pro-
gram : meet press representatives, appear on
local radio shows and participate in tieups in
connection with the 300-situation openings in
November. Mrs. Ray Strohmeir, who was
chosen Mrs. America last month, will be ac-
companied by her husband on a 10-city flying
tour sponsored by Joan Fontaine on behalf of
"You Gotta Stay Happy." Appearing recently
on a Mutual Broadcasting System network pro-
gram, "Movie Matinee," Mrs. Strohmeir ex-
pressed her desire to fly — hence this tour as
ambassadors of happiness to do advance promo-
tion for "YGSH." Cities on the schedule in-
clude Cincinnati, , Chicago, Detroit, Cleveland,
Pittsburgh, Washington, Baltimore, Philadel-
phia, New York and Boston.

* * *

RKO Director of Advertising and Publicity
S. Barret McCormick has set an intensive and
provocative advertising campaign on the com-
pany's new Samuel Goldwyn production, "En-
chantment," which will break in early Novem-
ber in magazines of large circulations and con-
tinue throughout the holiday season. Combined
readership for the ads is estimated at 96,000,000.
Chief magazines in which the ads will be in-
serted are Life, Look, Colliers, Saturday Even-
ing Post, Woman's Home Companion, Cosmo-
politan, McCall's, Seventeen. Liberty, American,
Good Housekeeping, True Story and Parents.

LOVE PAYS OFF. Here is a novel stunt
put on by George Hunter, city manager of
Fox Midwest theatres, at Springfield, Mo.
for Warners' "Life With Father." Couples
were invited to sit in the foyer love seat for
five minutes. At some moment during the
day the alarm clock rang. The two lovers —
or maybe just friends — in the seat at the
time received gifts from Heers Home Store.
The theatre was the Gillioz.

Most 'Gallant Blade'
In History Contest

"Who is the most 'gallant blade' in history
and the act of gallantry for which he was
noted?" formed the basis of a contest for
Columbia's "The Gallant Blade." For the 10
best compositions on the subject Managing
Director Montague Salmon of the Rivoli, New
York, awarded the writers each a Wilkinson
sword razor.

In the Rivoli's lobby Wilkinson,, famed ar-
mor-making concern, placed on display some
of its "most gallant blades" — swords, in other
words — which drew attention.

In addition the ads will appear in a number of
motion picture magazines, in the New York
Times magazine section' and the New York
News and Mirror rotogravure sections.

* * *

Warner Bros, has embarked upon a "Johnny
Belinda" national advertising tieup campaign
which it estimates will reach 200 million readers
through 7,000 ads in 50 national magazines and
1,100 newspapers during the next three months.
Tieins have been made with RCA Victor, Lux
Soap, Lipton Tea, Chesterfield Cigarets, Rogers
Silverware, Mengel Furniture and other widely-
advertised merchandise. Advertising by these
firms will be concentrated mainly in women's
magazines. In addition, Warner Bros.' own
national advertising of the picture will reach
another 25,000,000 readers.

MGM has made national exploitation tieups
on its next four releases of the Pete Smith
Specialties. For November the release is "Ice
Aces" which will be plugged via loudspeaker
announcements at every performance of "Ice
Capades," which is now on tour, and by its
exhibit of display material on the short. "Let's
Cogitate" will be the December release. It will
be launched with a national campaign in which
Hillman periodicals, including Pageant, will
cooperate with MGM. January's "Super Cue-
man" will be publicized nationally by the Bruns-
wick-Balke-Collender Company. February's
"What I Want Next" (first of a proposed
series) will be promoted by McGraw-Hill, pub-
lishers of Science Illustrated, the short having
been based on material in that publication.

SHOWMANSHIP SLANTS

Current Theatre Exploitation
Briefed Down to Basic Ideas

Fred Schariberger, manager, Keith's, Balti-
more gave his campaign for "One Touch of
Venus" a lift through a radio-press party and
sneak preview a week in advance ; another
when in cooperation with the News-Post, he
conducted a six-day contest to find "Miss
Venus" — a girl whose measurements most
closely resembled those of the Anatolian Venus
statue. The winner received a free weekend in
New York and appeared on a local television
show with full picture credits. A second con-
test on the subject of the "most interesting mar-
riage proposal" was run in the Home News
winners being awarded guest tickets. Many
window displays resulted from national tieups
with 1 Venus Foundations in Hochschild. Kohn
& Co.'s department store which ran a co-op ad.
Stetson Hats tieup with Dick Haymes was ex-
ploited, and the Navy recruiting service made
use of 30 posters on the film throughout the
city.

John Roberts, manager of the Granada,
Tooting, London, England, obtained the co-
operation of the local gas company in his cam-
paign on MGM's "If Winter Comes." The
utility used a display in its main shop window
and loaned apparatus for exhibition in the
theatre lobby. It also shared the cost of pub-
licity and provided $60 worth of gas fires as
prizes in a limerick competition. Roberts per-
sonally designed a strip cartoon throwaway
which so amused the local editor that he fea-
tured it. The cartoon was also adapted for
use throughout the Granada circuit.

Lester Pollock, manager, Loew's, Roches-
ter, N. Y., aroused interest in eight of the
theatre's coming attractions through a ballot
on "the people's choice of pictures" in which
patrons checked the title of the feature they
most desired to see. The choice was three to
one in favor of "Julia Misbehaves." A herald
with instructions, title of the pictures and
names of stars and leading players, with blanks
for check marks was given thorough distribution.
In the lobby was a large easel board, carrying
the same information next to a ballot box. For
"The Paradine Case^" Pollock obtained a win-
dow display in a jewelry and tobacco store in
which cards and player portraits overshadowed
the dealer's display of his own wares.

Harry A. Rose, manager, Majestic, Bridge-
port, Conn., in addition to his regular promo-
tion for "The Pirate," obtained a fine display
of the costumes worn by Judy Garland in the
picture in a window of Read's, the city's largest
department store, and a co-op ad with Charles
beauty salon, which ran a two-column ad on
Miss Garland's hairdo, with a picture of her, in
both Bridgeport Sunday newspapers. As a
street stunt for "A Night at the Opera," Rose
sent a young man impersonating Groucho Marx
through the streets handing out the $1,000,000-
in-belly-laugh checks. The ballyhoo attracted
much attention with good, comments.

Lou Cohen, manager, Loew's Poli, Hart-
ford, Conn., placed a tankful of water in the
lobby and labeled it "Red River" as a promotion
stunt for that United Artists release. On the
floor of the lobby he pasted the film's 24-sheet
poster. For a street ballyhoo he resorted to
the old attention-getting standby, a covered
wagon, with riders dressed as cowboys, to cover
downtown streets. Cohen was aided by his as-
sistant, Norman Levinson. — HFD.

GRIST FOR THE SHOWMANSHIP MILL

10

SHOWMEN'S TRADE REVIEW, October 23, 1948

I.M.P.S. Clinic

Merchant Advertising in Programs

(Continued from Page 8)
(with the advent of national advertising more
pages will be added) runs in size to 1Y\ x l0*/2
inches folded. The cover features a full-page
portrait of a different star each week. Page 2
briefly describes four coming pictures with
the aid of scene still cuts. Page 3 devotes a"
column of print and a 2-column cut to the
next attraction. The center double truck
contains the actual program, with cast and
credits. Also the program of the stage show.
Page 6 features chit-chat about Roxy doings
and "personalities. Page 7 has a column that
discusses the products of the advertisers,
mixed in wherever possible with screen fa-
vorites. One week the general subject might
be restaurants, another might be cosmetics.
The back cover is devoted to advertising.

Altogether the Roxy program carries ads
that consume roughly from one-third to one-
half of the total space. An average week runs
to about 80 inches. Restaurants are heavily
represented, while hotels, both local and out-
of-town, are also regular advertisers. "One
shots" include such items as fabrics, cos-
metics, and women's clothes.

This is big stuff, of course, but it serves to
show what can be done in a theatre program.
Incidentally, Mr. Gulli invites other main-
stem first-run houses to get in touch with
him for discussions on programs.

Since we have taken up a special case in
a city of 8,000,000, it may not be amiss to
consider a special case in a city of 22,000.
The place is Meadville, Pa., and the report
comes from Richard E. Kepler and John J.
Deeb of the Park Theatre. The Park's com-
ing attractions are listed among commercial
ads — many of them — but the ads do not ap-
pear on the theatre programs. It seems that
some enterprising people in Meadville not
long ago started a semi-monthly current
events magazine called This Week in Greater
Meadville, which follows somewhat the for-
mat of the well-known Cue in New York
City. Distributed for free, the magazine
has caught on. Kepler and Deeb advertise
the theatre's programs in the magazine, and
they say they are very pleased with the cover-
age.

Idea for somebody: why not start such
a magazine in your city? Your theatre can
hog the space and you might possibly make
a little mazuma on the side from local adver-
tising. The publisher of the Meadville pub-
lication is Alfred H. Forman, 936 Washing-

ton St., Meadville, Pa. We have no authority
to tell you to write him for information
concerning such a project, but the chances
are he would prove helpful if you have such
an idea bubbling in the back of your brain.

Well, all the foregoing reports cover the
yeas and nays of the advertising question,
but there is still a third class of reports —
those from exhibitors who do not sell adver-
tising space in their programs, but would like
to if they saw their way clear to getting out
a larger program folder or booklet.

The attitude of such members is well
summed up in the words of R. A. Pritchard,
Rhodes Theatre, Mt. Vernon, Ore. He writes:
"It is my honest opinion that if each ex-
hibitor would take time to make up an in-
teresting program, including a couple or even
three store ads, plus a few interesting local
news stories, plus an attractive front cover,
it would cause the people to stop and look it
over, as it was intended to do — instead of just
a quick glance and a toss into the waste
basket. This is where a good 75 per cent of
all programs land. It is exactly what hap-
pens in a lot of our situations."

Typical of others not using merchant ads,
but desirous of doing so are Col. L. B. Fuqua
of the Kentucky Theatre, Eddyville, Ky. and
Harry E. Martin, Royal, Gainesville, Ga.
Wayne R. Berkley of the Adler Theatre Co.,
Marshfield, Wis., reveals that his organiza-
tion at one time sold advertising, but had
stopped the practice. In answer to the ques-
tion of whether he thought he could sell ad-
vertising if the program were made larger
he said: "We could now."

Among other I.M.P.S. members contribut-
ing to this clinic were: Chet Werner, Le
Sueur, Le Sueur, Minn.; M. G. Caudill,
Spartan, Sparta, N. C; Wallace M. Smith,
Palace, Cisco, Texas; Virginia E. Hale, Lin-
coln, Taft, Ore.; James W. Bergen, RKO
Greenpoint, Brooklyn, N. Y.; W. V. Nevins
III, Campus, Alfred, N. Y.; A. Goldson, Gold
Coast, Chicago; Sam W. Lawrie, Gem, Fair-
view, Alta. ; D. W. Goodwin, Urban, Dallas,
Texas; L. Anthony Churnetski, Woods, Chi-
cago; H. Newman, Strand, Marshall, 111.;
Leonard Frick, Cayce, Cayce, S. C.

'Baby' Premiere Set

World premiere of 20th-Fox's "When My
Baby Smiles at Me" is set for Nov. 3 at the
Fox Theatre in San Francisco.

SELLING SLANTS
AUDIENCE SLANTS

Showmen Report on Campaign
Angles and Customer Reaction

MICKEY (E-L)
Selling Slant: Play up big with bobby-
sockers. Word-of-mouth is also a good
point here.

Audience Slant: Was enjoyed all the way by
the patronage. Brought satisfactory results
at the box-office. L. R. CONRAD, Casino,
Halifax, Nova Scotia.

THE SAINTED SISTERS (PARA.)
Selling Slant: Running trailer and poster ad-
vertising ahead of time was a big help.
Trailer is very good and unusual. Should
run well at any house.

Audience Slant: Patrons were well pleased^
wanted more of this type. M. W. LEAP-
HART, Waylyn, Naval Base, S. C. Good
show with good drawing power. Enjoyed
by all. HORACE PAYNE, Palace, Moody,
Texas.

WALLS OF JERICHO (20th-FOX)
Selling Slant: Ask the folks in your town
why and what they think of Jericho. Could
prove most interesting in some cases.
Audience Slant: Has given good grosses, con-
sidering late heat wave and the fact business
has been slow lately. Has a superb cast, well
chosen for their roles. LAVERNE F.
TOWNSEND, Royal, Hoisington, Kan.

SILVER RIVER (WB)
Selling Slant: Emphasize action and outdoor
background — plus a great star.
Audience Slant: Our patrons like this type
of action picture, and the star, Errol Flynn,
helps draw good audiences. CURTIS B.
EVERHART, Manos, Newton Falls, Ohio.

FULLER BRUSH MAN (COL.)
Selling Slant: Fuller Brush Co. tieup. A free
brush with every adult ticket helped, but the
Red Skelton comedy riot itself, the word-of-
mouth, and extra playing time — advertised
well in advance — and extra newspaper space
all payed off when we counted the returns
the first night.

Audience Slant: Zaniest slapstick in years,
and had audience really laughing. Lots of
good laughs throughout, but last reel takes
the cake. Be sure to play this one if you want
good, clean comedy. Even those who claimed
to dislike Skelton liked it. JOHN H. L.
BOOTH, Okotoks, Okotoks, Alta.

INDUSTRY BRANCHES CONVERGE AT PREMIERE. Three branches of the industry
— distribution, exhibition and production — got together at the recent opening of Columbia's
"Walk a Crooked Mile" at the Orpheum iheatre, San Francisco. Starting at the left: Jack
Tillman, Columbia's San Francisco branch manager (distribution); Jim Chapman, buyer
for Affiliated Theatres, and Jack Blumenfeld, Blumenfeld Theatres' city zone manager (ex-
hibition) ; Dennis O'Keefe and Louis Hayward, stars of the film (production) ; and Mike
Newman, veteran motion picture advertising executive.

Tampa Manager Proves
Value of Special Shows

The advantage of special showings for special
groups was proved once again when Manager
Elmer Hecht of the Park Theatre, Tampa,
Florida, invited all Catholic priests in the city
to see "Fighting Rather Dunne." This resulted
in announcements in all Catholic churches en-
dorsing the picture.

Another screening of the film involved children
from boys' clubs and the Orphans Home to
the number of 250. They were brought to the
theatre in buses. The showing brought a good
deal of good will for the theatre and the Tampa
Daily Times ran a top-of-page story about the
affair, along with a three-column cut of the boys
arriving at the screening.

The most explosive, most exploit-
able attraction to come to you from
Paramount since its headline -hot
pictures that drew news-eager
crowds during the war years is

SEALED

r

Lift OP the page
for a boxoffice lift.

Some Pictures and Paper^^^^^l
Have Joked About It - but IBv

WHAT ARE TODAY'S FLAMING FACTS ABOUT

The Women ^
Who Love Our 6.1:

* <# Overseas

jSiLMBLHAVE NEVER KNOWN Ifll/re l m t„K-

^.Zffrm"-A,":"" """" ' "» »'
-l e Surface Mass Murderer Of Leemacin

•N PARAMOUNT'S MOST POWERFUL AND PROVOCATIVE
SINCE THE WAR!

PICTURE

with Beautiful, New Star

FLORENCE MARLY W

BR0DERICK CRAWFORD JOHN HOYT- JOHN RIDGELY LUDWIG DONATH
'*ced * ROBERT FELLOWS • Directed by LEWIS ALLEN • bJSK^?S,.

You're Back in Down -To -Earth,
Shout-To -The- Rafters

SEALED

It's been a long time-too long-since
you had a big exploitation attraction to sink your showmanship into —
but this is it . . . timely as the latest news bulletins coming every hour
out of Germany that again, after three years, dominates the news.

This inside -look- at- Europe-now is an after- the -war revelation
shattering in its impact. And it's starred with Ray Milland in his
solidest role since he won the Academy Award . . . plus the smoldering
new continental personality, Florence Marly.

It's the shocker- show that challenges you to tell and sell its

boiling-point drama in the biggest,
boldest type you've used in months
to say to the public: "Come and

mxts Autumn
Harvest of Hits

Night rias /\ thousand t,yes
"Miss Tatlock's Millions"
"Sealed Verdict" • "The Palefac
r, Wrong Number" '"Isn't It Romanti

see EXCITEMENT!"

SHOWMEN'S TRADE REVIEW OCTOBER 23, 194S

SHOWMEN'S TRADE REVIEW, October 23, 1948

11

Bank Account for Baby
English /Mama/ Stunt

What mother wouldn't want a bank account
tor her new-born baby? Giving the child such
a rinanciai start is the human interest angle
worked out in the United Kingdom to promote
showings of RKO Radio's "i Remember Mama."
The stunt was originated by Ron Hatter, RKO
area publicist in London, working with U. K.
exploitation controller Aubrey Bustin.

The scheme first tried out successfully at
Odeon's Capitol, Cardiff, Wales, in cooperation
with Manager Denton, needs little, aside from
a sum for the baby's bank account, but coopera-
tion of local hospitals and nursing homes in
sending a telegram to the theatre reporting the
exact time of the birth of a baby on the opening
day of the picture. The baby born nearest to the
screening time of the first performance has a
bank account opened in its name by the theatre.
Exact amount deposited in the bank varies with
the amount of publicity the stunt evokes. A
bouquet is presented to the mother and the
nurses are invited to see "I Remember Mama."

The human interest angle of the promotion
finds ready cooperation by the local press.
Photographs are taken in the ward of the win-
ning infant and its mother being presented with
the bank account and the flowers, and this is
then blown up for lobby display. Newspapers
usually are glad to publish the photo.

Love Advertises Coming
Films Well in Advance

Manager Frank Love, Jr., of the Tallchief in
Fairfax, Okla., believes his patrons are inter-
ested in his coming attractions and tries to
boost such advance interest through his news-
paper advertising. In a recent issue a third of
the large space devoted to his current attraction
listed 11 future bookings under the caption:
"We've hooked the big ones," under the picture
of a fisherman reeling in his catch.

"Yes, sir," continues the blurb, "we've hooked
the B-I-G ones. . . . Pictures, that is . . . for
your enjoyment in the coming weeks. Just take
a look at this prize-winning string — " and then
follows the 11 outstanding bookings in 12 inches
of paid-for space.

Uses New Contest Angle
In Promoting 'Raw Deal'

A new angle on the contest type of exploita-
tion for a forthcoming feature was used by
Manager Charles Aaron of the Victory Theatre,
New London, Conn., for Eagle Lion's "Raw
Deal." In a tieup with a local newspaper,
pictures of five film actresses were published
in the daily. Readers were asked to identify
both the names of the stars and the titles of
the pictures in which they gave men a "raw
deal." Guest tickets were awarded to the first
25 submitting correct answers. — HFD.

FULLER BRUSH GIRLS. Lee Taylor and
Caroline Eckert, Miami Beach models, shown
wearing the brush-trimmed bathing suits that
startled the Florida city. Note lack of adver-
tising matter, the brushes were enough.
Campaign was on "Fuller Brush Man."

Ties 'Bad Men' Campaign
In With Pioneer Week "

The Pioneer Days Celebration in Salt Lake
City was capitalized on by Manager Bob Work-
man for the engagement of RKO's "Return of
the Bad Men" at the Capitol Theatre. He garbed
a number of horsemen as "desperadoes," proper-
ly bannered, of course, and had them parade the
downtown streets and participate in the pioneer
celebration, and his usherettes, doormen, and
popcorn girls were decked out in western regalia
for a week before the film's opening.

Outstanding event for both the campaign and
the pioneer week was a square dance in a
roped-off area in front of the theatre on opening
night with the dancers wearing colorful cos-
tumes of the state's earliest settlement. The Old
Timers Club provided old square dance music
and an experienced "caller." The Sons and
Daughters of Utah Pioneers sponsored the
shindig which attracted thousands of persons,
many of whom were later observed buying seats
to "The Return of the Bad Men." Assisting
Workman in the exploitation were RKO Field
Man S. Bidwell McCormick and Helen Gar-
rity, publicity director for Fox Intermountain.

Fashion Show for 'Judy'

The J. C. Penny Company in Salt Lake City
sponsored a "back-to-school" fashion show on
the stage of the Uptown Theatre in connection
with the showing of MGM's "A Date With
Judy." Uptown Manager Harry Ashton also
arranged for some local dancers of the Manya
Martell dance school to stage specialties for
which prizes were awarded. — SLC.

'Brush' Suits Highlight
Campaign in Miami

Brushes, so far as we'd ever before heard,
are used for brushing. But we were wrong,
friend. It seems they have other uses, especially
when a picture like Columbia's "The Fuller
Brush Man" comes to the Miami and Lincoln
theatres in Miami and Miami Beach, Fla.
Sonny Shepherd of the Miami and Ed May of
the Lincoln work together on promotion, for
their theatres' play day-and-date. The boys got
together and came up with a cute one.

They hired two local models to parade down-
town streets in Fuller Brush bathing suits. If
you don't believe it, look at the adjacent cut.
The brushes were draped over the — er and the
— er, giving the effect— in a photo at least — of
fur-trimmed garments. Neither girl carried any
advertising matter, but just about everybody
they passed was heard to remark about Fuller
brushes and the picture itself. The stunt cer-
tainly brought a lot of attention.

This, of course, wasn't the only thing Shep-
herd and May did for "The Fuller Brush Man,"
although it seems to us the most amusing. They
also gave away brushes to the first 100 women
attending the first five matinees at both theatres,
ran announcements at local radio stations, made
five window tieups, distributed 15,000 heralds,
held a midnight screening for 39 dealers and
officials of the local Fuller organization, and
enjoyed co-op ads run by the local Fuller offices.

Home-Run Promotion
For 'Babe Ruth Story'

The promotion backing the Chicago engage-
ment of Allied Artists' "The Babe. Ruth
Story" for its engagement at the State Lake
Theatre (after which it was moved over to
the Rialto) was of the home-run variety, setting
a new record for the year for that theatre.
Sports writers on the Chicago dailies joined
in the promotion campaign, Sun Times Colum-
ist Gene Kessler giving it two two-column
stories, with those on other dailies according it
excellent coverage. Roger Treat in the Herald-
American devoted a column to cast member
Claire Trevor. The film received many "breaks"
in the news, women's and amusement pages of
all Chicago newspapers.

A two-week contest was conducted by the
Herald-Examiner, with the presentation of
prizes taking place at Comiskey Park just be-
fore the Chicago White Sox opened a baseball
game, winning wide newspaper and radio cover-
age. Among large radio helps was a coast-to-
coast shot on the Breakfast Club, listeners to
which are estimated well into the millions. Lew
Fonseca, former big league player and manager
but now promotion director for the American
League, ballyhooed the film on several radio
programs.

Ants in His Lobby, Lure
For 'Bride Goes Wild'

Taking a cue from Butch Jenkins turning
loose the denizens of a formicarium (ant vil-
lage) to delay a wedding in MGM's "The Bride
Goes Wild," Manager P. L. Devine of the
Union Cinema, Luton, England, obtained three
of the self-contained ant villages from MGM's
British office. He placed them in the foyer
under large condenser lenses which enlarged
them to give patrons and passersby an opportu-
nity to watch their activities more clearly and
to distinguish their queen. A card bore this
notation : "Imagine what would happen if these
were loose in your home."

Cutout Theft Wins Publicity

The theatre manager often finds strange events leading to good publicity in the
newspapers. Take Manager Morris Rosenthal of the Poli Theatre, New Haven, Conn.,
for instance. Columbia's "Lady From Shanghai" was his coming attraction and in the
lobby he had placed a striking cutout of the star, Rita Hayworth. It adorned the lobby
all day Sunday, but on Monday, the cutout was missing. Rosenthal then notified the
police who made a blotter note of the fact. New Haven newspapers were swift to run
stories on the unusual theft much to Rosenthal's satisfaction the resulting publicity
being worth many times the value of the cutout. The Yale Daily News, which ran a
column on the theft, was suspicious of a publicity "plant," but Rosenthal assured the
editors that all he wanted was the return of the cutout for the rest of the engagement,
after which the thief could keep the portrait and "escape unharmed."

12

SHOWMEN'S TRADE REVIEW, October 23, 1948

The Box-Ottice Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

Disaster

Paramount Drama 60 mins.

AUDIENCE SLANT: (Family) An ac-
tion film about the structural steel workers
and their perilous work, that should prove
satisfactory to average audiences.

BOX-OFFICE SLANT: Good supporting
fare, or might top a weekend action bill.

Cast: Richard Denning, Trudy Marshall, Damian
O'Flynn, Will Wright, James Millican, Jack Lambert.
Credits: Directed by William Pine. Screenplay by
Thomas Ahearn. Photography, Ellis W. Carter. Pro-
duced by William Pine and William Thomas.

Plot: A young structural steel worker saves
the life of his boss when he's trapped on a
partly destroyed building, and the boss in
turn helps him clear himself of a murder
charge and win the girl he loves.

Comment: Action in "Disaster" builds sat-
isfactorily, climaxing with a perilous climb
and fight atop a partly destroyed building,
but the picture fails to generate sustained
interest, partly due to the poorly constructed
screenplay, most of which can be anticipated
in advance. The picture will satisfy, however,
as supporting material in the action houses,
for its main theme is about structural steel
workers and the thrills and excitement in-
volved in their work. It might also top a
weekend action bill, with a western as sup-
port. Richard Denning, Trudy Marshall and
James Millican adequately fill the three main
roles and Will Wright is okay as Miss
Marshall's father. Production and direction
chores were handled by William Pine and
William Thomas.

The Return of October

(Color by Technicolor)
Columbia Comedy 86 mins.

AUDIENCE SLANT: (Family) Delight-
ful, charming comedy, with a touch of fan-
tasy. Exceedingly well-knit story will prob-
ably hit Academy consideration.

BOX-OFFICE SLANT: No big names to
help particularly, although Glenn Ford is
fairly strong. Must sell on basis of word-of-
mouth, plus Technicolor appeal.

Cast: Glenn Ford, Terry Moore, Albert Sharpe,
James Gleason, Dame May Whitty, Henry O'Neill,
Frederic Tozere, the late Samuel S. Hinds, Nana
Bryant, Lloyd Corrigan, Roland Winters, Stephen
Dunne. Credits: Producer, Rudolph Mate. Director,
Joseph H. Lewis. Screenplay, Melvin Frank and Nor-
man Panama. Story, Connie Lee and Karem DeWolf.
Photography, William Snyder. Assistant to the pro-
ducer, Lehman Katz.

Plot: When a ne'er-do-well but lovable
racehorse man passes away, his young and
beautiful niece goes to live with a rich and
autocratic aunt. She falls in love with a
youthful college professor, who is using her
as a case study for psychology. When the
aunt dies, her scheming relatives and family
lawyer try to prove the girl is insane and
not capable of accepting the large amount left
her. Their case is almost won through the
unwitting aid of the professor, until he saves
the day.

Comment: "The Return of October" is a
delightful, charming comedy, with a touch of
fantasy. It is blessed with an exceedingly
well-knit story originated by Misses Lee and
DeWolf, that will probably hit Academy con-
sideration in the original story bracket. Sce-

National Reviewing Committees'
Classifications

RUSTY LEADS THE WAY (Col.)

FAMILY — National Board of Review.

CLASS A — SEC. 1 — National Legion of Decency.

RED SHOES (EL)

MATURE— National Board of Review.
CLASS B — National Legion of Decency.
(Objection: Suicide in plot solution.)

NO MINOR VICES (MGM)

MATURE— National Board of Review.
CLASS B — National Legion of Decency.
(Objection: Light Treatment of Marriage.)

UNFAITHFULLY YOURS (20th-Fox)

MATURE— National Board of Review.

CLASS A— SBC. 2— National Legion of Decency.

narists Frank and Panama do a splendid job
of putting the yarn into script form, and Di-
rector Joseph Lewis takes over from there.
Glenn Ford proves his versatility in his
change-of-pace performance, and newcomer
Terry Moore shows promise. The rest of the
cast is tops. Technical departments are above
par; the racing scenes are really photographic
gems. There are no big names to help pull
'em in, particularly, although Ford is fairly
strong. You must sell it through word-of-
mouth, plus Technicolor appeal.

Tragic Hunt

(Italian Dialog — English Titles;
Films Int'l Melodrama 100 mins.

AUDIENCE SLANT: (Adult) A wild
gangster story in Italian style provides some
thrilling moments and lot of heavy acting.

BOX-OFFICE SLANT: Besides the for-
eign-language theatres, there is a place for
this in the downtown grinds where brutal
action is fully appreciated.

Cast: Vivo Gioi, Andrea Checchi, Carla del Poggio,
Vittorio Duse, Massimo Girotti, Checco Rissone, Folce
Lulli, Piero Lulli, Michele Riccardini, Ermanno Radni,
Eugenie Grandi. Credits: Produced by Lux Films.
Direction, Giuseppe de Santis. Story and screenplay,
de Santis, Carlo Lizzani, Corrado Alvaro, and Um-
berto Barbaro. Photography, Otello Martelli. Eng-
lish titles, Clare Catalano.

Plot: Daniela, who was a collaborationist
during the war, has an ex-soldier, Alberto,
in her power as a lover. With their hench-
man they hold up a truck, killing two men,
snatching a bag full of money for the co-
operative farm camp, and taking Michele's
new bride, Giovanna. Michele, not daring to
tell all the story, leads the hundreds of poor
workers of the camp after the bandits. They
are finally cornered, and when Daniele re-
fuses to give the money and girl back and go
straight, she dares Alberto to shoot her. He
does, then gives himself up. He is saved by
Michele, who had known him in a prison
camp, and realized Alberto went into thiev-
ing because he could not find a job and was
starving.

Comment: Here is a melodramatic tale
built on the refuse of war, with an horren-
dous female keynoting the awful goings on.
Example: they take in a wounded man who
raves so much she can't stand it, so she
pushes him, stretcher and all, off the back of
the moving truck. The picture won first prize
for the best Italian film of 1947 at the Venice
Film Festival, but then, Italians have differ-
ent tastes from Americans, and it is a fair
guess the picture will win little praise from
average American audiences.

Joan of Arc

(Color by Technicolor)
RKO Radio Historical Drama 145 mins.

AUDIENCE SLANT: (Family) A tech-
nically superb screen dramatization of events
in the strange and beautiful history of Joan of
Arc. Stirring to the emotions and elevating
to the spiritual instincts, this epic produc-
tion will reward all types and classes of audi-
ences with a memorable experience in the
theatre.

BOX-OFFICE SLANT: Seems certain to
increase and multiply its extraordinary values
of popular appeal over the period of time the
picture will be a pre-release attraction before
reaching average theatre situations.

Cast: Ingrid Bergman, Jose Ferrer, Francis L. Sulli-
van, J. Carrol Naish, Ward Bond, Shepperd Strud-
wick, Cecil Kellaway, Gene Lockhart, John Emery,
George Coulouris, John Ireland, Richard Derr, Roman
Bohnen, Robert Barrat, Selena Royle, Irene Rich,
Richard Ney, Leif Erickson, George Zucco. Credits:
Sierra Pictures, Inc., production. Produced by Walter
Wanger. Directed by Victor Fleming. Based on the
stage play "Joan of Lorraine" by Maxwell Anderson.
Screenplay by Maxwell Anderson and Andrew Solt.
Photography, Joe Valentine. Art direction, Richard
Day. Color by Technicolor.

Plot: Joan of Arc (Ingrid Bergman), is dis-
covered as a 16-year-old peasant girl, who,
though acutely aware of her complete ignor-
ance of military and political tactics, yields
to "The Voices" of a heavenly command to
drive the English army from France and re-
gain the kingdom for her uncrowned King
(Jose Ferrer). She persuades the governor
of the province, though initially he spurned
her appeal as fantastic, to give her a horse
and an escort of two soldiers of fortune to
make the perilous journey through enemy
territory to the fortress of the King. He re-
ceives her at his frivolous court as a jest, but
also comes to put his faith in her. Thus, at
seventeen, this amazing girl commands the
first army she ever had seen in a victorious
battle which, in a matter of days, lifts a siege
that had defied the military might of France
for months. It was the beginning of a swift
end to a war that had lasted 100 years. After
putting the crown upon the head of the King,
Joan is held in virtual captivity at his court
after the weak monarch treacherously sells
out to the enemy. In one of several later
sorties against the enemy, she is captured
and is brought to trial before a corrupt court
presided over by the Bishop of Beauvais
(Francis L. Sullivan), who is in the pay of
the English to burn her at the stake. Threat-
ened with torture — with the rack before her
— goaded and harried and mistreated in an
effort to convict her of witchcraft by her own
word (since no other evidence can be found)
she is finally led to the pyre in a public witch-
burning.

Comment: Consummate artistry and mature
craftsmanship in all departments of the arts
and skills which go into film production have
combined to achieve the greatness which dis-
tinguishes this extraordinary screen dramati-
zation of one of history's most romantic and
sublime biographies. Joan of Arc was a Chris-
tian and was elevated to sainthood in the
Catholic Church, whose faith she professed,
but the drama of "The Maid of Orleans"
here portrayed is not limited to belief or ac-
ceptance of any one creed or religious sect.
Indeed, here is exciting drama, as irresistible

SHOWMEN'S TRADE REVIEW, October 23, 1948

13

as it is sublime, as stirring to the emotions
as it is uplifting of the spiritual instincts of
all mankind — whatever the individual's re-
ligious beliefs or prejudices. In the picture
"Joan of Arc" there is such uniform excel-
lence of all its parts, that only superlatives
are adequate for comment on any of its de-
tails. Since Ingrid Bergman is the star and
portrayer of the central figure in this mov-
ing drama, it is likely that this gifted actress
shall be the center of comment and praise
from both critics and theatregoers. And Miss
Bergman's characterization — so richly en-
dowed with artistry and talent for eloquent
detail and graphic emphasis executed with
meticulous taste and restrained power — merits
all the applause she undoubtedly will receive.
But unstinted praise also must go to Di-
rector Victor Fleming's flawless treatment
for realization of all of the potent drama,
emotional impact, spectacular pictorial com-
position and the spiritual values of a bio-
graphical drama whose romance might over-
shadow its sublimity, or, conversely, whose
soaring spirituality might vitiate its robust
humanity, in the hands of any but such a
master as the director proves himself to be
in this notable work. Also, to Producer Wal-
ter Wanger; to stage actor Jose Ferrer,
screen veterans John Emery, Ward Bond,
Roman Bohnen and the others in principal
and minor roles of this splendidly acted play.
Also, to script writers Maxwell Anderson
and Andrew Solt, the outstanding camera
work by Joe Valentine, the color photography
by Technicolor, the art direction and the film
editing. Unless all signs fail, "Joan of Arc"
is destined for such popular and enduring
box-office success as to place this stunning
picture of 145 minutes of enthralling drama
among the rare few that have attained true
rank as "all-time greats" of the screen.

June Bride

Warner Bros. Comedy 90 mins.

AUDIENCE SLANT: (Family) This
latest Bette Davis picture is her best in some
time. Most of her fans are in for a pleasing
and delightful surprise. Added to her enter-
taining performance is the outstanding work
of Robert Montgomery and the rest of the
fins cast.

BOX-OFFICE SLANT: In a season
loaded with good comedies, this appears to
be one of the best. Eventual returns should
prove that the Bette Davis name is a strong
selling factor, especially in a picture as ex-
cellent as this one.

Cast: Bette Davis, Robert Montgomery, Fay Bainter,
Betty Lynn, Tom Tully, Barbara Bates, Jerome
Cowan, Mary Wickes, James Burke, Raymond Roe,
Marjorie Bennett, Ray Montgomery, George O'Hanlon,
Sandra Gould. Credits: Directed by Bretaigne Win-
dust. Screenplay by Ranald MacDougall. Based on a
play by Eileen Tighe and Graeme Lorimer. Photogra-
phy, Ted McCord. Produced by Henry Blanke.

Plot: This is a comedy about a foreign cor-
respondent who is assigned as assistant to
a woman's magazine editor for a special
junket to a small town in Indiana. Having
been in love with the woman before he left
for Europe four years before, the correspond-
ent finds himself in a difficult position, espe-
cially since it is he who upsets the plans
for the June feature, which was going to
be about the wedding of a young couple liv-
ing in this small town.

Comment: "June Bride" is a hilariously
funny picture and the best Bette Davis film
in some time. Her fans, who have become
accustomed to seeing her in heavy dramatic
offerings, are in for a pleasant and delightful

'The Red Shoes'

This Archers production, released
through Eagle Lion, was reviewed from
London in STR on July 31, 1948. At
that time the reviewer said, among other
things: "The Archers (Pressburger and
Powell) achieve to a great extent for
ballet what Laurence Olivier has done
for Shakespeare on the screen ... it is
superb filmcraft which will be widely
acclaimed . . . the 'Red Shoes' ballet has
been specially designed to bring in the
full magic of the cinema . . . superb
technically, this will do best with class
audiences and balletomanes in particu-
lar."

In the cast are Anton Walbrook as
the ballet impresario; Marius Goring as
the composer; Moira Shearer as the
dancer; and Leonide Massine as a bal-
let master and dancer. Running time is
now 133 minutes. In Technicolor.

Our New York observer noted, along
with London, that Moira Shearer is a
new film discovery and that the produc-
tion itself is one of the most beautiful
ever conceived for the screen. The pic-
ture is opening in New York on a road
show run (two-a-day), a policy that is
expected to be carried out in all key city
engagements.

surprise. Miss Davis presents a new and
attractive personality and gives an outstand-
ing, lively interpretation of the lady editor
of a home magazine. The rollicking screen-
play by Ranald MacDougall sparkles with
wit and smart dialog, and he has loaded
the film with plenty of wacky situations. Shar-
ing top credits with the star is Robert Mont-
gomery, whose ability for smooth handling
of a line or situation puts over many a scene
or screwy development. The picture is
headed for top box-office returns and will
probably be one of the leaders in the list of
this season's box-office successes. Among
the players who add to the generous amount
of risibility-arousing fun are Tom Tully,
Fay Bainter, Mary Wickes and George
O'Hanlon. Two standouts are Betty Lynn,
as a teen-ager and Raymond Roe as the
bridegroom who ends up with the wrong-
bride. Bretaigne Windust's direction shows
an understanding and unusual ability to han-
dle each situation for the ultimate in laughs
and Henry Blanke's production values are
tops. Wise exhibitors will point up the fact
that this is a comedy — and this is important,
since Miss Davis' previous vehicles have
nearly all been dramatic.

Concert Magic

Concert Films Corp. Musical 72 mins.

AUDIENCE SLANT: (Family) Beauti-
fully done, unique presentation. First time
an actual concert, as such, has been done on
the screen. No plot, no sets, just marvelous
musical numbers.

BOX-OFFICE SLANT: Has real possi-
bilities, if handled intelligently. Besides be-
ing a natural for art houses, this can be sold
in other situations if the proper spade work
is done.

Cast: Yehudi Menuhin, Eula Beal, Hollywood Sym-
phony Orchestra, Jakob Gimpel, Adolph Bailer, Mar-
guerite Campbell, Antal Dorati. Credits: Producers,
Paul Gordon and George Moskov. Director, Paul Gor-
don. Musical advisor, Dr. Victor Clement. Photogra-
phy, Paul Ivano. Editing, Douglas Bagier. Distributed
by Morris Safier.

Comment: Here is a beautifully done,
unique presentation. It marks the first time
that an actual concert, as such, has been
done on the screen in a full-length feature.

There is no plot and no sets; there are just
marvelous musical numbers. The prologue,
nicely written and well narrated, explains
the importance of music. Then come the num-
bers, all of which are enchanting to the ear
and sight. Even musically illiterate people
are likely to enjoy these great artists, which
include Yehudi Menuhin, Eula Beal and
Jakob Gimpel. Menuhin plays his violin with
great feeling and Miss Beal makes an ex-
ceedingly attractive contralto soloist, while
Gimpel is an excellent camera subject at his
piano. Many Americans — and for that matter,
people all over the world — have never seen
these renowed concert artists in person; here
is a chance for them to do so. The picture
has box-office possibilities, if handled intelli-
gently. Besides being a natural for art houses,
it can be sold in other runs if the proper
spade work is done: contacting women's
clubs, musical groups, students and the like.

(Color by Technicolor)
Paramount Comedy 91 mins.

AUDIENCE SLANT: (Family) Hope,
with the help of faith and charity, tussles
with a real story in this one and emerges
triumphant. Doesn't have the riot of gags
found in the "Road" series, but really more
satisfying in the end.

BOX-OFFICE SLANT: Along with Hope
stress Jane Russell and the fact that the
comedy has a real story. In other words:
BOB HOPE ACTS!

Cast: Bob Hope, Jane Russell, Robert Armstrong,
Iris Adrian, Robert Watson, Jack Searl, Joseph Vitale.
Charles Trowbridge, Clem Bevans, Jeff York, Stanley
Andrews, Wade Crosby, Chief Yowlachie, Iron Eyes
Cody. Credits: Production, Robert L. Welch. Direc-
tion, Norman Z. McLeod. Original screenplay, Ed-
mund Hartmann and Frank Tashlin. Additional dialog,
Jack Rose. Photography, Ray Rennahan. Technicolor
director, Natalie Kalmus.

Plot: The Governor spirits Calamity Jane
(Russell) out of jail and promises her a
pardon if she can discover who is smuggling
gunpowder and dynamite to the Indians. A
confederate is to pose as her husband to
allay suspicion, but she finds him killed. She
then decides to annex "Painless" Potter
(Bob Hope), a traveling dentist. They join a
wagon train going into the Indian country
(Hope had intended to return to the effete
east). From then on it is touch and go, Bob
killing 10 Indians — or maybe 20, with others
falling all over the place. Such shooting you
never saw, Jane being the real marksman.
Well, they are captured by the Indians when
they follow the ammunition to its destination.
Bob finally rescues Jane at the stake and
blows up all the dynamite and presumably all
the Indians and bad men.

Comment: This typical western story
serves as a good vehicle for our feather-
hearted hero and provides a comedy often
more satisfying than other Hope films where-
in a succession of gags were supposed to keep
the audience in a continuous state of help-
less laughter. The laughs are spaced in "The
Paleface" and in spots Hope does some real
acting — he has to, to keep the story moving.
The gags he uses are all fresh, and the wes-
tern background, which is quite lavish, seems
to give the comedy solidity. Jane Russell
proves to be delightful as Calamity Jane,
who keeps her gun holster under a dainty
apron, and the Indians and villains scowl
fiercely and bite the dust most expertly. Bob,
of course, has done films with stories before,
but this one has a pace which is just right
for the Hope brand of humor. It looks like
big money -in the tills.

14

SHOWMEN'S TRADE REVIEW, October 23, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases oi Theatre Operation

The Brass Tacks of Efficient
Picture Theatre Management*

ON NEW BLOOD AND OLD FIRE HORSES

By Jack Jackson

A few weeks ago a friend presented me with a small volume, "In a Chinese Garden" with
the suggestion that I'd find food for thought between its covers. The entire narrative ema-
nated from an inscription on a time-worn tablet found in an old Shanghai ruin which, when trans-
lated, read "Enjoy yourself, it is later than you think." Briefly and entertainingly it told how the
inscription had affected the lives of three busy and successful executives who considered them-
selves indispensable to the running of their respective businesses ; how they were influenced to
shift their responsibilities to the shoulders of competent subordinates, divest themselves of active
duties in connection with their enterprise and indulge in the mental ease and physical pleasures
that are the rightful reward for years of successful effort.

The book didn't say, but I'll venture the opinion, that the three business operations con-
cerned profited immensely from the infusion of new blood in their arteries of public contact and
streamlined veins of modern commercial procedure.

Though it may be distressing and discomforting, it is definitely imperative that the leaders of
business — and particularly the leaders of the motion picture business whose every facet of
successful endeavor is totally dependent on the correct anticipation of the whims of public fancy
and desire — recognize and admit that the lessons learned in the hard school of experience tend to
fence the imagination and curb the spirit of adventure and daring required to compete profit-
ably and successfully in the new and constantly changing era that is upon us. There can be no
question about the idea that missed fire, the adventure that proved disastrous, the costly effort
that failed and all the other anticipated sevens that turned into snake eyes, leaving their scars.
Just like the child who reached for the pretty red fairy in the family fireplace, such burnings
at the blast furnace of business tend to foster inhibitions and create barriers of fear about
further incursions along similar lines of effort.

It cannot be disputed that the current decade has brought business face to face with greater
and faster changes in the mental and physical habits — to say nothing of kaledioscopic economic
transitions — than ever recorded on the history pages of the world. New methods to meet the
new ideas and new demands of these new and different people with new and different habits
and desires is essential. The scars of old failures — no matter how carefully hidden — and the
recurring memories of disastrous decisions are an almost insurmountable obstacle to the limitless
flights of imagination and the excesses of daring and adventure demanded to efficiently fill the
requirements of active leadership.

Handicapped With Abundance of Old Fire Horses

The motion picture industry — production, distribution and exhibition — has passed from the
harness, through the motor age and is now required to meet jet propulsion and supersonic
speed requirements. To an alarming extent we are handicapped with an abundance of Old Fire
Horses — each sporting the be-plumed browband and be-ribboned martingale of lead horse — who
have been answering the alarms for years and, despite the toll of time that has slowed their pace
and blurred their vision, seem to be insisting on the observance of out-moded traditions and
out-lived procedures in approaching and fighting the conflagrations of competition that are so
seriously threatening box-office returns. Recognition to their long years of association, their faith-
ful service and for those dreadful scars of experience should be given by the companies they
serve. But it should not — IT MUST NOT — be top spot recognition where their antiquated ap-
proach can prove a handicap or detriment to the profitable coping with modern business prob-
lems. Their success formulae, their experiences with failure, their advice about proved pro-
cedures of the past and their guidance on current problems should be solicited and considered but
not permitted to become a curb or obstacle to the younger and faster thinking and acting per-
sonnel best suited to smother those smouldering heaps of customer resistance and competitive
effort before they break out into the attention-compelling pyrotechnic displays that leave our
cashier's twiddling their fingers. We need every ounce of their intelligence and every atom of their
experience, but it should be passed along to capable subordinates better able to keep pace with
today's high speed business race.

With new business practices forming unpredictable patterns, uncertainty or vacillation in the
making of major decisions is sure to prove costly. A steady, daring hand and an imagina-

( Continued on Page 16)

Travel Bureau Sponsors
Popular Girl Contest

Most Americans like to travel, a fact that
has been the basis of many motion picture cam-
paigns, and now T. P. Arrants of the Ritz,
Elizabeth, N. J., is using it as a goodwill ges-
ture in a contest to find the most popular girl,
between the ages of 18 and 30, married or single,
in Union County. Arrants made a hookup with
Travelong, a travel bureau of Elizabeth, to
give the winning girl a 10-day trip with a com-
panion to Miami via the Seaboard Railroad's
Silver Meteor, with 10-day reservations at
Miami's Hotel Robert Richter and sightseeing
tours of that resort's show places.

Within a few days after announcing the con-
test, Arrants had received 30 applications and
expected at least 100 before the close of the con-
test. Preliminary eliminations were to take place
on the evening of Oct. 13, with 10 finalists to
be chosen at the Ritz by audience applause.
The 10 so chosen will each have a container
under her portrait in the lobby where her
friends may vote for her over a period of
three weeks. Each ticket stub deposited by pa-
trons and friends in the container will be a vote
for that girl. The travel award to the winner
will be made, after counting the ballots, on
the theatre's stage.

The 10 finalists will be given dinners on the
night of vote counting in the Carteret Room
through courtesy of the Elizabeth Carteret Ho-
tel, and also free photos of themselves to be
taken by the Thomas studios. Arrants dis-
tributed cards throughout Elizabeth and neigh-
boring Union County communities giving the
needed information for contestants on one side
and a blank ballot on the reverse. The entire
campaign is without expense to the theatre.

Plainfield Theatre Marks
Triple Anniversaries

To observe the occasion of the eighteenth
anniversary of Walter Reade's Paramount The-
atre, Plainfield, N. J., on Monday, Oct. 18,
Reade City Manager Harold Martz decided to
celebrate the 18th anniversaries of patrons by
presenting cakes to all whose 18th birthdays or
wedding anniversaries fell on Oct. 18. As a
further goodwill gesture roses were given to
all ladies attending.

A special stage program was arranged to
round out the film bookings. Among invited
guests were city officials.

* This series copyrighted and must not be reproduced in part or whole without written permission
from Showmen's Trade Review, Inc.

Birthday Cake to Shut-Ins

Twentieth anniversary birthday cake at the
Fox Theatre, Detroit, was distributed to shut-
ins.— DET

Alitor 17 Cents

Manager Francis Deverter of the Rio,
Harrisburg, Pa., is presenting a serial
each weekend, plus a special Saturday
showing of that comedy, five cartoons
and a feature for 17 cents for the child-
ren. The Harrisburg Senate also has a
package cartoon-feature show every Sa-
turday morning.

Your biggest date in

'48!

mm ' WwHgSm3m& s m

Century-Fox Week
November 21-27!

Nation-wide
opening set
for first week
in November!

TECHNICOLOR

World Premiere
Fox, San Francisco
November 3

SPYROS1
P. SKOURAS \

35th Anniversary
Celebration

SEPT. 26— DEC. 25

INCLUSIVE!

APARTMENT
FOR PEGGY

TECHNICOLOR

It's a "full"
house party
everywhere!

Opening grosses con-
tinue trend of 20th's
real-life dramas!

World Premiere
Roxy, N.Y.
November 10

1

World Premiere
Rivoli, N. Y.
November 4

16

SHOWMEN'S TRADE REVIEW, October 23, 1948

Jackson

On New Blood and Old Fire Horses

(Continued from Page 14)

tive and un'nhibited rrind is needed to handle
every minute portion of the jig-saw puzzle that
marks the industry of today. This becomes
more imperative when one considers the future
which, according to all reliable information, in-
dicates only a further blurring of the profit
speedway and more befuddlement about the
rabidly cnang ng stop and go signals.

1 he Old Fire Horses must accede to the cap-
abilities of others to better and more rapidly
attend the daily alarms, and hold themselves
in an advisory capacity— not dictatorial — to di-
rect action oil the many four-alarm blazes that
are now pitching their smoke flares. Other-
wise, we are destined to lose what remains of
the prestige we once held with America's amuse-
ment seekers. If they continue to insist on hold-
ing complete authority for the answering of all
alarms, false and otherwise, and -science fails
to quickly contrive some manner of affixing jet-
propulsion apparatus to their brains and breeches,
the confusion of today is certain to be multi-
plied times over and we are destined to lose
what remains of the prestige we once held with
America's amusement seekers. Remember the
damage threatened is not alone to the current
and prospective profit sheets but to the very ex-
istence of employer and employe alike. For
these Old Fire Horses it is truly later than
they think, and the quicker they begin passing
their knowledge of buying, booking, organization
and administration along to the faster moving
and faster thinking youngsters who are in step
with these new and different people with the
new and different ideas and desires, the quicker
this industry can again grab the torch and as-

Editor's Mailbag

'Friendliness Pays Dividends'

To the Editor of
Showmen's Trade Review:

"How Do You Rate?" on your Editorial Page,
issue of Oct. 2, brings home a most important
fact about friendliness on the part of a theatre
manager toward those in the community in which
he runs a theatre.

As a manager of many years' experience in
every type of theatre, I have always made it
a definite point to be friendly, whether the house
was in the big town or on Main Street. It goes
without saying, that the opportunity for friendli-
ness is more manifest on Main Street than it
is on the Main Stem, since the manager per-
sonally comes into contact with his patrons to a
much larger degree than does the man on Broad-
way.

In my 10 years at this theatre I have person-
ally met every patron and have watched the kids
grow up from kids to young folks. Patrons
come to know, and like or dislike, a manager by
his friendliness.

I have always carried the slogan, "Freehold's
Friendly Theatre," in my advertising.

An unfriendly manager hurts the box office
receipts, whereas many a dollar comes into the
till of the friendly manager, even if his show
may not be as good as the competitor up the
street.

Friendliness pays dividends.

William A. (Bill) Levee,
Manager,
Liberty Theatre,
Freehold, N. J.

sure our retaining leadership as purveyors of
entertainment for the masses.

For some years past, other forms of American
business have been in an ever-fomenting hub-
bub of edicts and rulings that forced changes
in methods and marketing with machine-gun
rapidity. Most of these have met the need for
physical and mental speed and agility by the
breaking down of responsibility to depart-
mentalized stature, with each unit quasi-autono-
mous and subjected to only the loosest kind
of overlord structure. The motion picture in-
dustry has been forced to meet with similar
conditions only in the very recent pa:t. Some
organizations of the industry seem to be making
strides toward adopting the proved pattern of
other big companies, despite the fact that movies
are possibly unique in the business world in
that it is important for the leaders of each de-A
partment to be familiar with the rudimentary,
if not complete, workings of all others in order
to perform efficiently. However, a trip around
the country and a study of distribution prac-
tices, which are frequently if not always pro-
ducer dictated, would convince even a convent
refugee that all too many branches, and theatre
circuits too, are operated under the outmoded
principle that somewhere up the ladder some-
place is an all-wise Solomon who "knows more
about everything than anybody" and without
whose approval no decision, however trifling,
can be made.

Early Confusion Pardonable

By way of apology it can truthfully be said
that other businesses had a few practice runs
along the new roads to market. A few unpre-
dictable blasts from Federal Court rooms lit-
erally blew our long pursued trails to smith-
ereens and sent us off on unmarked detours all
rutted and pitted with unfamiliar obstacles and
unexpected barriers. For this reason, early
confusion is pardonable. But with the example
of others before them it is, to say the least,
hardly complimentary to the astute minds that
guided this business from pinafores to pinnacle
that they have made so little progress and con-
tinue to flounder in the one-man-rule morass.

Immediate correction is necessary. The cur-
rent method of procedure from picture-making
through distribution practices to customer sell-
ing is so vividly at variance with what it was
a short score of months ago that the crying
need for decentralization of authority is siren
shrill. A more open ear to the opinions and
decisions of the man-on-the-ground, not only
regarding operational practices but about films
to be played and prices to be paid and when
to date to best advantage, is a vital necessity.
The fellows who sit in distant offices would do
well to remember that the manager is actually
living with these new people with the different
ideas every day and, properly guided, is far
more able to determine the trend of their chang-
ing desires, to say nothing of the size of their
pocketbooks, the periods when money is most
prevalent, the days when they will have time
to visit the theatre and types of films that will
have greatest appeal.

Let me cite a few instances of flagrant disre-
gard of manager wishes and what they cost
the particular situations :

In a metropolitan center one of the bigger
producing companies was releasing a film of
exceedingly wide appeal and insisted on playing
time in a theatre of imposing structure but lo-
cated outside the area where family trade could

be expected. In this instance the city manager
joined the manager in requesting reconsidera-
tion of the playing arrangement set up by their
distant booking office and went to extremes to
point the greater grossing. possibilities of a near-
by but not so impressive theatre. A busy Old
Fire Horse overrode their objections. Result:
the house wrote red ink for the first time in
years. At a later meeting the Old Fire .Horse
admitted his error and, a few. minutes later,
issued an ultimatum regarding a coming attrac-
tion of similar appeal being dated in the same
theatre that had experienced its first immersion
in red ink because of his previous decision. See
what I mean?

In another instance the manager of a small
town theatre requested a certain type of attrac-
tion to be played in connection with a local cele-
bration that was sure to bring in great crowds
of ruralites. The Old Fire Horse couldn't see
why the drama already booked wouldn't get a
lot of loo^e money while the crowds were in
town, and refused to make the booking change.
-Result: the folks stayed on the midway and
the theatre took a nose dive.

One-Man Rule

I could go on, but these will'' suffice to illus-
trate what is happening every day in many
theatres whose operation is that of one-man-
rule. If we are going to keep pace with the
changing ideas and desires of these new and
different people whose pocketbooks are in a
constant state of flux, it would be well if more
attention were paid to the man-on-the-ground
who knows what's happening in his community
than to the out-moded and out-dated opinions of
the Old Fire Horses and their subordinates who
are so accustomed to bowing "yes" that they
can lace their shoes with their teeth.

By way of , performing a service of great
merit and certain profit to the industry, I'd like
to suggest that in some manner every member
of the" Big Brass Club be required to take 20
minutes out to read Dr. Frederick Loomis' "In
A Chinese Garden." There are exceptions but,
for the most part, both reader and company
will be benefited.

Free Hats Jump Gross
At 4 K. C. Theatres

The four Commonweath Circuit theatres in
metropolitan Kansas City found a healthy busi-
ness stimulant in the feminine interest in fall
fashions. A tieup was made by Commonwealth
City Manager Eddie Mansfield with Promo-Ta-
Sale, a buyer of bankrupt stocks and an outlet
for other mercantile products, from which the
hats were obtained. Each lady who attended any
of the four houses — Midway, Home, Tenth
Street and Ashland — was given a coupon en-
titling her to receive a free hat at the concern's
uptown outlet.

The Midway, Home and Tenth Street the-
atres on the Kansas side took a cooperative ad
in the Kansas City Kansan and passed out
handbills on the free hats for a week in ad-
vance as did the Ashland on the Missouri side.
All four theatres reported that the hat give-
away hypoed the gross for the two-day change.

Managers who carried out the giveaways
were L. K. Nibbilink, Midway ; Leonard Smith,
Home ; Howard Wolfe, Tenth Street, and Marty
Vinzant, Ashland. The theatres, carried a sam-
ple display of the hats to give their women pa-
trons an idea of the value of the merchandise,
but did not handle the hats in the theatres.
Women receiving the coupons were given a
week in which to exchange them for the hats.

REPORT FROM THE NEW YORK EVENING POST:

There are few pictures that receive the
spontaneous audience applause that is being
received at the Strand by

ohnny

'BtUHO^ " Tremendous ;
e„erv New Open»'° u See«0T*\ y ,

Los fc°Se,c*' fourth ***T -«gf

El BROS. 1, JANE WYMAN - LEW AYRES ,< JOHNNY BELINDA

1
J

n

n

AGNES MOOREHEAD
STEPHEN McNALLY

Directed by

Produced by

JEAN NEGULESCO • JERRY WALD

Screen Play by IRMGARO VON CUBE and ALIEN VINCENT • From the Stage Play by Elmer Harris
Produced by Harry Wagstaff Gribble • Music by MAX STEINER

18

SHOWMEN'S TRADE REVIEW, October 23, 1948

NEWSREEL CLIPS

i

Sign of the Times

(Continued from Page 7)
taste — the syndicated comic sections, three of
which have half pages to deliver with their
staple entertainment to their Sunday newspaper
clients.

The key national advertising is spearheaded
by three four-color ads set for Life and Look,
with additional space in Saturday Evening Post,
Collier's, Redbook and Cosmopolitan. The local
opening, of course, is backed by billboards, one-
sheets and newspaper space.

But the publicity breaks which the picture
got may turn out to be even better than ordi-
nary. Life for Nov. IS is reportedly scheduled
to^carry a 10 page spread in color with a color
cover of Ingrid Bergman, star of the picture.

Sierra Pictures' press agents aren't trying to
steal credit for the Life break. They explain
that several months ago the magazine was ex-
perimenting with a new color process and that
the Hollywood office thought "Joan" offered
test possibilities and assigned from one to two
cameramen on a 37-day stretch to shoot color
pictures of action and sets.

The Saturday Evening Post for Oct. 30 is
scheduled to carry a story of Bergman which
will carry mention of "Joan." Collier's has a
double-truck in color with descriptive text.
Cosmopolitan ran a Bergman color still with
editorial comment. Look had a color cover,
eight black and white stills in the interior of
the book, then appeared on another occasion
with two color pictures and has a black and
white spread scheduled for Nov. 8.

All this appears like slambang showmanship
backed by optimism and confidence. Probably
Producer Walter Wanger feels justified about
both the cost, the optimism and the confidence.
He says that already the European markets,
which have been trying to keep American films
at their financial distance, are bidding to buy
"Joan" outright. Wanger seems to reason that
when Europeans, who can trade with the best
Yankee salesmen, want to buy sight unseen and
back it with that rare and precious medium —
American dollars — he must have something.
Anyway he can reason that he didn't pinch
pennies and now the dollars seem ready to come.

Charles Schlatter's
Mother Dead at 76

Mrs. Ziril Schlaifer, 76, mother of 20th Cen-
tury-Fox's ad and publicity director, Charles
Schlaifer, died Tuesday in Omaha, Neb., fol-
lowing a second heart attack. The widow of
Pioneer Omahan A. Schlaifer, she is survived
by four other sons — Israel, Leo, Nathan and
Morrie. Interment was at the Golden Hill
Cemetery, Omaha.

O'Malley Rites Held

Funeral services for Columbia International
Ad and Publicity Director David A. O'Malley
were held Tuesday at Norwood, Mass. O'Malley,
who died last Saturday after a short illness,
was formerly with C.B.C. and is a past presi-
dent, treasurer and vice-president of the Asso-
ciated Motion Picture Advertisers. Surviving
are his widow, Paulie Killen O'Malley and a
brother, Thomas.

Allied Purse Is

Fair Grounds Feature

National Allied's convention in New Orleans
Nov. 29-Dec. 1 will have a special horse race —
the Allied Purse — at the Fair Grounds on Nov.
30, it was announced from New Orleans this
week.

Sales

Four graduates of MGM's Executive Train-
ing Course were promoted as they got their
diplomas from Vice-President and General Sales
Manager William F. Rodgers Monday. They
are Russell Gaus, from Los Angeles salesman
to Oklahoma City manager, succeeding the late
Charles D. Lyne ; Louis J. Weber, Dallas sales-
man, to assistant Dallas manager ; Ansley B.
Padgett, assistant branch manager at Atlanta,
to manager of that exchange, and Philip F.
Gravitz, office-manager-booker at New Haven,
to salesman.

Those promoted, who along with Michael
Ford, of Chicago, and Louis Marks of Cleve-
land, attended the schools, spent a four-week
training period and took a special speaking
course under a noted name lecturer.

Meanwhile, Republic was expecting the play-
dates which the boys and girls are out getting
in honor of the Executive Vice-President James
R. Grainger 10th Anniversary Drive, to set a
new record.

Finance

Republic reported a net profit for the 39
weeks ending last July 24 of $65,577 or about
15 cents a share compared with the correspond-
ing period in 1947 when the net profit was
reportedly $263,000. .

Columbia announced a quarterly dividend of
$1.06*4 on its cumulative preferred, payable
Nov. 15.

Calendar

OCTOBER

24- 26, convention, Motion Picture Theatre Owners
of Arkansas, Mississippi and Tennessee, Hotel Chisca,
Memphis.

25- 29, semi-annual convention, Society of Motion
Picture Engineers, Hotel Statler, Washington, D. C.

26, seventh annual meeting, Motion Picture Theatres
Association of Canada, King Edward Hotel, Toronto.

27-28, annual convention, Kentucky Association oi
Theatre Owners, Seelbach Hotel, Louisville.

25-29, semi-annual convention, Society of Motion
Picture Engineers, Hotel Statler, Washington, D. C.

NOVEMBER

1-2, convention. Allied Theatre Owners of Texas,
Dallas.

10, 11, convention, Allied Theatre Owners of Indiana,
Hotel Antlers, Indianapolis.

12, 13, convention, West Virginia Theatre Managers'
Association, Terrace-Plaza Hotel, Cincinnati.

27-28, fall board meeting ol National Allied, New
Orleans.

29-Dec. 1, annual convention. National Allied, Ne»
Orleans.

Sales Again

First prize of $1,500 in the Monogram-Allied
Artists billing drive was won by the Cincinnati
exchange, Pres. Steve Broidy announced. Sec-
ond prize of $1,000 went to Milwaukee; third,
$750 to Oklahoma City; fourth, $500, San
Francisco; fifth, $250, Atlanta. Special prizes
were awarded Nate Levin, Boston ; Ben

May Build

Permission to construct theatres in
Columbia, Greenville, Unon City and
Cleveland, Tenn., was granted the Cres-
cent Amusement Company by the fed-
eral court at Nashville Tuesday. Cres-
cent must seek court permission to build
as a result of the anti-trust suit which
it lost.

Graham, Dallas ; Hal Jordan, Atlanta.

Eagle Lion will hold an 18-week "Mystery
Drive" starting Dec. 3 following the current
Bill Heineman Drive, with the mystery being
who is going to be honored during this 18-week
period.

More Dates, More
Films, SG Aim

Sales Push Is Tied

To Heavier Production

Details covering an expansion program in
both the distribution and production activities
of Screen Guild will be ratified at a meeting of
the board of directors in New York this week-
end, it was revealed by President Robert H.
Lippert at a trade press interview Monday.

The expansion in the sales phase of the com-
pany's operations will go into effect in Novem-
ber with 11 salesmen taking the field to' "bird
dog" the territories for added bookings from
situations not now on the SG books. The effort
will involve an investment of $100,000 for the
first year, and will be under the supervision of
Sales Manager Arthur Greenblatt.

Increased Output

In production, Lippert has plans to increase
his output of low-budget features to a total
of 26 for the 1949-1950 season. His current
season schedule, calling for 16 of the pictures,
will be completed by March, the West Coast
theatre owner, producer and head of the new
disfribution company said.

Screen Guild is now realizing the 10,000 figure
in bookings, Lippert said, with a record of
12,000 run up on "The Return of Wildfire," one
of his productions.

"We want to continue making pictures at a
moderate cost to supply exhibitors in any situa-
tion with product," Lippert said in connection
with his declaration that SG would not deviate
from its policy of supplying the market for
lower cost action pictures. An exhibitor, who
still operates a circuit of 61 theatres, Lippert
entered production more than a year ago and
the increased film-making schedule will be car-
ried out in part by films he will produce at the
Republic studios. These as well as all his pic-
tures will be for release by Screen Guild, he
said.

Police Raid Closes
'Test Tube Babies'

Police raiders ended the 17th week of "Test
Tube Babies" at the 400-seat World in 'St.
Louis this week, arresting Manager Paul Stroud,
two ticket sellers, one ticket taker and two union
projectionists, as well as a lobby salesman who
was selling a book — "The Art of Love" — during
the picture's intermission.

The raid reportedly followed complaints by
citizens.

Name Ampa Chairmen

Associated Motion Picture Advertisers Presi-
dent Max E. Youngstein this week appointed
the following committee chairmen and co-
chairmen : Relief Fund — Charles Alicoate, Jack
Kopstein, Ray Gallagher, Abe Dash ; Delinquent
Dues — Gordon White ; Publicity— Harry Blair ;
Tickets — Chet Friedman ; Special Events — Lige
Brien ; Entertainment — Herman Schleier.

Not since
The Road to Rio"...
Not since
Bob and Bing...
has Dottie been
combined with a
trio more sure
of that
boxoffice ZING!

llSlIP81

20 SHOWMEN'S TRADE REVIEW, October 23, 1948

Regional Newsreel

News of Events and Personalities Reported by Correspondents Throughout the Nation

CHICAGO

In an organizational realignment Essaness
Circuit has appointed Ralph G. Smith, an officer
of the frm, as general manager of its theatre
operations ; Clarence E. Miller, company treas-
urer, will also be in charge of real estate, labor
and public relations; Harold E. Gerry is secre-
tary" of the firm in charge of accounting and
finance, and Emil Stern and Edwin Silverman
will continue as advisors. B&K publicity de-
partment is giving a reception to Norman Dol-
linger of its artist staff on his forthcoming
marriage to Miss M. Whitebloom.

Jane Greer, Lucille Ball and other Hollywood
stars were here for the Herald American-
sponsored world premiere of RKO's "Station
West" at the Palace, Oct. 19 ; proceeds went
to the newspaper's soldiers and sailors' fund.

Essaness President Eddie Silverman is in
California for film conferences. Harry Bryan
has joined the Essaness circuit's art staff. James
Gregory, Alliance circuit, is vacationing in Hot
Springs, Ark. ; Ida Rosen, secretary in the
Henri Elman exchange, is spending her weeks
off in New York City.

. Recent appointments in the area : Harry Gold-
man of the Warner exchange named Eagle Lion
Chicago manager, succeeding Clarence Phillips,
resigned ; Mrs. Joe Dill, manager, Isis, Wina-
mac, Ind. ; Forrest Hill, assistant manager,
Howard, Chicago ; Lou Santucci, assistant man-
ager, Cen'ral Park Chicago.

A. J. Balaban of the New York Roxy is
visiting relatives here. Eagle Lion Chicago
Publicist Red Edminson is back from a Canadian
vacation. Arthur Diller, who recently bought
the Town, Levington, 111., has changed its name
to the Diller. The Pirtle circuit is installing
modern air conditioning system in the Gem,
Jerseyville, 111. SkyHi drive-in, Roosevelt and
Buttfield Road, Chicago, is doubling its car ca-
pacity from 750 to 1500. Jackson Park Theatre
Attorney Thomas McConnell and wife are
taking a month's motor vacation to the west
coast. Bill Balaban, son of John Balaban, is
helping Red Quinlan handling publicity for
B&K television station WBKB. Films, Inc.,
64 East Lake Street, will distribute Astor 16-
mm. films in this territory. Report here is that
Paramount television transcription service equip-
ment is being readied for early shipment to Chi-
cago for use in a B&K loop theatre.

SAN FRANCISCO

Staff of the new North Coast Theatres, Inc.,
(the growing Sherrill Corwin-Sol Lesser cir-
cuit) is being expanded. Cliff Giesseman, former
manager of the Golden Gate here, was named
district executive for the S. F. units. Norman
Newman, Los Angeles film buyer and booker,
is here for the new organization. Nate Crevitz,
a Blumenfeld publicist, is handling publicity for
the United Artists Theatre, the first house pur-
chased here by Corwin and Lesser.

RKO exchange office here is reorganizing its
floor plan with a new layout being considered.
Ellis Levy, Western General Manager of Tele-
news Theatres, entrains for New York on Oct.
31. Levy will return through Florida where he
will inspect a new Telenews house and theatres
in Dallas and Denver'. William Parker, former

REGIONAL NEWS INDEX

Atlanta 24

Baltimore 21

Boston 26

Chicago 20

Cincinnati 22

Cleveland 27

Columbus 22

Dallas 27

Denver 22

Des Moines 20

Harrisburg 26

Hartford 27

Indianapolis 26

Kansas City 30

Los Angeles 21

Louisville 24

Minneapolis 22

Milwaukee 21

New Haven 27

New Orleans 21

New York 30

Oklahoma City 20

Omaha 21

Philadelphia 24

Pittsburgh 27

Portland 20

St. Louis 24

Salt Lake City 30

San Francisco 20

Toronto 26

Vancouver 24

Washington 22

branch manager at Universal-International, has
recuperated from a severe illness. Ross Mac-
Causland will assume the managerial post of
the Denver Telenews on Nov. 4 with Gerald
Schumm, present manager, being shifted to a
new Florida house.

Stew Klein, production manager for Robert
L. Lippert's Screen Guild films, visited here
after completing shooting on the latest Lippert
dog picture. Phil Weinstein, San Joaquin valley
salesman for Columbia, returned to the road
after a leave on account of the death of his
brother.

RKO Booker Hal Gruber is the choice of the
Junior Executives for canvasman on the Variety
Club executive board which will be decided
Nov. 9 when 15 new members will be inducted,
including Alex Harrison and Gene Newman,
2Cth^Fox, and Ted Gelber, Paramount. Anne
Klein, wife of Mel Klein, Columbia exchange
manager, is reported "back to normal" after
serious operation. Wesley Rosenthal, B. F.
Shearer Co. salesman, has returned to work
after a four-month lay-off while recuperating
from a severe automobile accident. Clayton V.
Hinkle is named manager of Golden State's
Strand, Merced. James Broeffle, replaces
Hinkle at the Rio, Merced.

Stopped by Police

The police of Omaha stopped an ex-
ploitation stunt on Paramount's "Sorry,
Wrong Number" at the Paramount, man-
aged by Donald Shane. Police objection
was that the theatre did not have per-
mission to post signs urging residents to
call a certain number for an important
message. Until stopped, the phone call
brought this reply: ' Sorry, wrong num-
ber, says Barbara Stanwyck."

DES MOINES

Theatre managers at Cedar Rapids, la., are
doing their bit for prospective Army draftees.
They informed the draft examination center
there that men who have time to kill waiting
for transportation can drop into their theatres
and see a free show.

The Des Moines Variety tent is sponsoring the
appearance of Horace Heidt and his Musical
Knights at the KRNT radio theatre in Des
Moines on Nov. 2. Net proceeds will go to the
Raymond Blank Memorial Hospital and the
nurses' home at Mercy Hospital. The new 323-
seat Palo Alto has opened at Ruthven, la. The
local chamber of commerce provided the site
through subscriptions and W. R. Arndt con-
structed the house. The town has been without
movies since a fire last year.

Tri-States Theatre Corp. has named two new
managers from its ranks : Nial Hogeboom, Jr.,
becomes manager of the Garden, Davenport, la.,
and Vera Gordon upped from assistant to
manager of the Spencer at Rock Island, 111.

The courtesy campaign being conducted by
Tri-States and originated by General Manager
G. Ralph Branton, has resulted in a flood of
stories by newspapers, particularly in the mid-
dlewest, highly complimentary to Branton for
his new crusade.

MGM Office Manager Fred Armington is
confined to the Iowa Lutheran Hospital, Des
Moines, for treatment of an ulcer. John Ash,
traveling auditor, is taking over his duties
temporarily. The Ogden, Ogden, la., has been
purchased by Mr. and Mrs. E. E. Graham of
Monona, la., who recently sold their theatre
in Monona.

OKLAHOMA CITY

L. O. Daniel, Jr., manager of the Delman,
Dallas, will be temporary manager of the
Delman Theatre in Tulsa. The appointment was
made by Harry Sachs, general manager of the
I. B. Adelman Theatres, due to the illness of
Edwin Pentecost, Delman manager who is now
on a leave of absence. Daniel has been with
the Adelman organization since 1934. Alan
Young, film comedian, visited the Will Rogers
veterans administration hospital here Oct. 20.

Griffith Consolidated Theatres, Delaware,
increased its capital stock to 4,000 shares com-
mon non par value. Authorized capital stock
increased from 4,000 shares common no par
value to 15,000 shares preferred stock at $100
and 4,000 shares non par value, it was announced
by the Secretary of State at Austin, Tex. Pio-
neer Theatres, Inc., Plainview, Tex., has been
dissolved.

PORTLAND

Purchase of an interest in the Oregon and
Washington franchise of Screen Guild Produc-
tions is announced by R. O. "Slats" Wilson,
long identified with film distribution in the Port-
land area. With Mort Bramson, Wilson will
operate Portland and Seattle offices of Screen
Guild Productions. For the past 19 years Wilson
has been active in motion picture distribution in
the Portland territory — four years as a sales'
man for 20th-Fox, a year as exhibitor in Lewis-

SHOWMEN'S TRADE REVIEW, October 23, 1948

21

REGIONAL NEWSREEL

ton, Idaho, four years as salesman for Universal
and 10 years the company's branch manager in
Portland.

Robert L. Lippert, owner of a chain of theatres
in Northern California and Oregon, is president
of Screen Guild Productions.

Ted Gamble Theatre Enterprises announces
the early opening of a new house in Baker,
Oregon, and start of construction on a 500-seat
house at Lebanon, Ore.

C. E. Tillman, formerly with Columbia and
a veteran showman, has been named manager
of the 500-car drive in which A. W. Adamson
and Charles Whiteside will build midway be-
tween Albany and Corvallis, Ore.

OMAHA

G. Ralph Branton,' Tri-State Theatres general
manager from Des Moines, warned the industry
in Omaha that the public has taken about all
the pushing around it will stand. He said it is
time for "all of us to come down off our ped-
estal and let our customers know we are glad
they came in." Branton, in announcing a new
company courtesy drive, said that being nice
to patrons was a part of the Tri-States program
even during the war "but we do not fool our-
selves into thinking there is not room for im-
provement."

Ferdinand Reuter, World War II veteran, is
a new student booker at MGM. The Yankton,
new- 600-seater at Yankton, S. D., has been
opened by Tommy Thomp:on, former United
Artists district manager. MGM Branch Man-
ager Eill Gaddoni went to Lincoln for a con-
ference with Pat McGee, Cooper Theatres dis-
trict head. Ed Kugel, Holstein (la.) exhibitor,
now has the only quonset-type house in the area.
More than a thousand dollars' worth of jewelry
and silverware was taken from the home of
Walter Green, Fepco owner. The Omaha Handi-
capped League has opened a booth in the State
Theatre.

Peter McCormick is a new booker at Colum-
bia replacing Tom Henshaw. Charles Hartigan,
former assistant, has been promoted to manager
of the Military Theatre. Hap Haslow has
resigned.

BALTIMORE

Jules Girden, Imperial, Brunswick, Md., has
recuperated from an infected foot. Buck Stover,
Stover Circuit, Alexandria, Va., is visiting in
town. Dusman Co. has installed a new screen in
the Victory. Local exhibitors seen enjoying the
sport of kings at Laurel included, I. Makover,
Jack Levine and Izzy Rappaport. Harry Meyer-
berg's new Hilltop Theatre, scheduled for a
December opening is being decorated by the
Paramount Decorating Co. and seated by Hay-
man-Wakefield.

Barry Goldman has had two-way radio in-
stalled in his plane ; now he can get lost ON
the beam. Howard Minsky, 20th-Fox division
manager is visiting in the territory. Sam Gold-

Publicity Boycott

The San Francisco News, a Scripps-
Howard afternoon paper, suddenly de-
clared a ban on publicity releases from
neighborhood circuit houses on its drama
page. Al four San Francisco newspapers
carried special items on current second-
run films until the News started its boy-
cott.

FOR CHEST DRIVE. Robert Hill (right),
president of the Rocky Mountain Screen
Club and Denver branch manager for Colum-
bia, presents to Robert Garland a $250 check
for the Community Chest. Besides being a
member of the club, Garland is an Inter-
mountain Theatres executive and chairman
of the theatre section of the chest drive.

berg, formerly of the Imperial, Brunswick, is
leaving this week for a permanent residency in
Miami. Lou Gaertner has the walls of his
New Carltcn theatre up. Windsor Theatre is
remodeling the front. Ward Besanson is the
new Eagle Lion salesman. Jim Gladfelter, for-
mer Hippodrome manager, is now manager of
Schvvaber circuit's Homewood.

Tenth Annual Banquet of Tent No. 19,
Variety Club, is scheduled for the Sheraton-
Belvedere on Nov. 6 at $10 per person, formal
dress. General election of Variety Club board is
scheduled for Friday Nov. 5. Mark Silver,
assistant Eastern sales manager for United
Artists, hurt his arm opening his car door.
Eddie Eich, Valencia operator, has taken leave
of absence to work the projection machines for
the Alaryland Jcckey Club at Laurel and Pim-
lico. Arthur Eich, has transferred from the
New to the Highland. Eastern regional members
of Allied met in Baltimore at MPTO of Mary-
land headquarters, with Mayer Leventhal, eas-
tern region vice-president, presiding.

MILWAUKEE

Owner Fred Wiese has closed for remodeling
the Time, Oshkosh, Wis., operated by S&M
Theatres. The north end of the two-way 41
Theatre drive-in, five miles south of the city
limits, is being prepared for opening next spring.
The South end, with capacity for 900 cars, has
been in operation for a number of weeks. How-
ard G. Stubfors has sold the Lake, Washburn,
Wis., to Frank Eisenberg of Minneapolis who
will modernize the house.

Joe Gibbs of Argonne, Wis. has in the dis-
cussion stage plans for a 300-seater at Three
Lakes, Wis. ; final decision is reserved. The
new 496-seat Ford, Waterford, Wis., was
opened Oct. 1 by Owners Gust and Roland
Yahnke of Milwaukee whose present policy is
to give three shows a week ; cost was in excess
of $70,000. The Avalcn, Platteville, Wis., has
installed new equipment. The Thorp, Thorp,
Wis., has installed "Voice of the Theatre"
speakers.

The St. Cloud Amusement Company of New
Jersey has taken over the Tower on Milwau-
kee's west side and the Oriental on the east
side from Warner Bros. Manager Carl Kelley
of the Tower and Manager Joe Reynolds of

the Oriental with the houses for some years,
are being retained in those jobs. The houses
are taking occasional large ads in the news-
papers instead of the former small insertions.

NEW ORLEANS

Theatre owners here were served notice by
the city that overcrowding will not be tolerated,
even on holidays and change-of-picture nights.
Sidney Ford, director of the fire department's
fire prevention bureau, gave the warning in a
meeting at City Hall recently of representatives
of 25 theatres. He warned that a majority of
theatres have failed to comply with tire preven-
tion ordinances and that tighter enforcement is
to be made.

"We have no desire to harass you," he told
the operators, "but we may have to use cold-
blooded tactics to make some of you comply."
According to Ford, most common violations
involve overcrowding, aisle blocking and failure
to illuminate entrance and exit signs.

Elieen Clay, who works in the contract de-
partment of Columbia, is vacationing for a
week in lennessee. Shirley Dummet is a new
employee at Twentieth Century-Fox. She is a
bookkeeping machine operator.

G. J. Broggi is the booker for the new Fox
Theatre, Sulphur, La., and the new Park,
Houma, La. B. J. Green is the owner of the
new Speaville, Spearvitle, La.

LOS ANGELES

Bill Roth has resigned as local sales repre-
sentative for Hlmack Trailers. Manager Joe
Mack has returned from a trip to Chicago
where he conferred with home office officials.
RKO Western Listrict Manager Herb Mac-
Intyre has come back to work after being sent
to the hospital for a brief spell. .Norman New-
man has been hired as buyer-booker for the
Prin-Cor-United Co.; he was formerly with
Mike Rosenberg's Principal Theatres. Ed FLher
is now publicity and advertising chief for the
Corwin-Lesser chain ; he used to be with
Loew's in Cleveland.

Republic's Western sales meeting started at
the studio last week, with branch managers
from six offices on hand. Local Branch Man-
ager Earl Collins was in charge. Cliff Millison,
genial manager of the Hermosa in Hermosa
Beach, recently obtained his flying license.
Originally from Iowa, Cliff was transferred a
while back from a Fox house in Venice.

Over 1400 boys and girls, members of the
deputy auxiliary police, were guests of 20th
Century-Fox Studios last week at the Carthay
Circle Theatre.

James A. Conley has bought the El Segundo
Theatre from Dave Carter.

Lloyd Pantages went to Birmingham General
Hospital on Oct. 15 for treatment of serious
(Continued on Page 22)

Pensions Operator

Earle J. Ferney of Operators Local
110, IATSE, for 18 years first-string
operator at the B&K Northtown Theatre,
Chicago, has been retired on a pension of
$100 monthly, starting Oct. 28. He is
the first member to retire under the new
labor contract signed by the Chicago
union and theatre managers on Sept. 1.
Ferney and his wife will go to Omaha
to make their home.

22

SHOWMEN'S TRADE REVIEW, October 23, 1948

REGIONAL NEWSREEL

(Continued from Page 21)
injuries received in a head-on auto collision on
trie Sunset Strip near Cory Avenue. Pantages,
who runs the theatre of the same name in Holly-
wood, was given first aid at West Hollywood
Emergency Hospital. His nose was broken and
24 stitches were necessary to close a cut on his
left knee. Both the car of the other driver, a
dentist, and Pantages' auto were demolished.

COLUMBUS

Lftew's Theatre Publicity Manager Fred
Oestreicher is vacationing in the Great Smokies.
United Artists representatives Frank Bruner and
Ward Farrar paid the town a visit.

When 12-year-old Roberta Sworkin wrote to
the Citizen's heart throb columnist Dorothy
Dean complaining that she had to pay adult
prices at theatres but was forbidden by Colum-
bus' curfew law to be on the streets after 10 :30
P.M., Mrs. Dean's reply was : "You take up
as much space as an adult and presumably get
more mental enjoyment out of a movie than a
six-year-old."

Local theatremen are watching with interest
the taxpayer's suit recently filed by Rand P.
Hollenbeck, publisher of the Clintonville Boost-
er, to bar the state from buying the 524-acre
Ackerman Road site for the new state fair-
grounds. He asks the court to declare uncon-
stitutional Ohio General Assembly's creation of
the Ohio State Fairgrounds Commission.

MINNEAPOLIS

The operations of Minnesota Amusement Co.
in recent years are regarded in New York and
Washington ciicles as among the "cleanest"
among affiliated circuits, according to observers
close to the government's divorcement move
report. It was pointed out that the circuit has
cat its ties with RKO Theatres and outstate
theatres when such arrangements were vetoed
by the courts.

The high cost of theatre construction has kept
applications for new houses at a minimum,
following rumors that the City Council unoffi-
cially decided to ease its ban on new theatres.

Charity Percentage

With plans for two large-scale benefits
just completed in San Francisco — Bing
Crosby's Boys Club fete and the Variety
Club's "Friar's Frolic" — a new ordi-
nance is being introduced by Supervisor
J. Joseph Sullivan requiring that the per-
centags which actually goes to charity
be printed on all tickets of charitable
performances. Critics of the. pending
legislation are pointing out that unlsss
the stated percentages apply to the gross
take instead of the net there is no in-
dication of how much is written off as
"expenses."

Three applicants for licenses reported that they
are "waiting to see if building costs come down."

Bloomington township, Minneapolis suburb,
has passed an ordinance setting annual theatre
license fees at $300 — one of the highest charged
in any rural community, according to Stanley
Kane, executive director of North Central
Allied. The only theatre in the township is the
Bloomington drive-in, although a permit has
been granted for a conventional theatre in the
village limits.

Clarence Kaake, operator of the West and
Doric, Duluth, Minn., has reopened the Star,
also Duluth. Earl Stanton has purchased the
Fox, Nora Springs, Iowa. Leonard Swanson is
the new owner of the Randall, Randall, Minn.
Walter Cowell of Farmington, Minn., is the new
owner of the Strand, Ackley, Iowa.

CINCINNATI

Rita and Larry Lahmann have a new baby
daughter, born Oct. 11. Lahmann operates the
Lahmann Film Trucking Service ; and his wife
was formerly cashier for Eagle Lion. Rose-
mary Torbeck, secretary to Jack Keegan, head
of the Paramount theatre circuit here, will be
married Nov. 13 and has resigned her position.
Joe Oulahan, district manager of SRO, and
W. G. Carmichael, branch manager, attended a
division sales meeting in Pittsburgh recently.

The first Variety Club party will be the
Hallowe'en party on Saturday, Oct. 30 at 10
P.M. No charge is being made to members and

their guests and the affair promises to be very
enjoyable. George Fetick is booking and buy-
ing for the Music Hall Theatre, Newport, Ky.
This house is owned by Mrs. Leo Stephany,
who took over since the death of her husband.

Hugh MacKenzie, publicity representative for
RKO in Cincinnati and Indianapolis, assisted in
the premiere of RKO's "Station West" in Chi-
cago and Milwaukee, Oct. 19. Mr. and Mrs.
Thomas Bennett, Linden Theatre, Columbus,
have a new baby girl, Paula Jane, born Sept. 18.

Frank Sally, national treasurer for Colosseum
of Film Salesmen and formerly an RKO sales-
man in Atlanta, died suddenly of a heart attack
in Chicago while attending the Colosseum con-
vention.

WASHINGTON

The Little Theatre is being redecorated prior
to the "Hamlet" opening. Linda Darnell paid
Washington a visit, and stopped to entertain
the veterans at Walter Reed Hospital.

New members of the Variety Club include
Robert L. Friend, performer and associate di-
rector of television film production at Station
WMAL-TV ; and James S. Carbery, assistant
manager at RKO Keith's Theatre. The next big
affair of Tent No 11 will be the annual dinner
dance, scheduled for the Statler Hotel on Nov.
20. Chief Barker Frank Boucher and Carter
T. Barron and Sam Galanty, co-chairmen of
the ways and means committee, promise a
superlative event.

MGM Division Manager Rudolph Berger
visited the home office. Harley Davidson, for
many years Virginia representative for Para-
mount, is now doing his own buying and booking
for the theatres in Clinch Valley, out of his
headquarters at Rural Retreat, Va.

It was planned to show United Nations-
sponsored pictures at the Interdepartmental
Auditorium on Oct. 21 and 22, with school
children being urged to attend the 4 o'clock
showings in honor of United Nations Day.

The Washington Film Council has resumed
its meetings. First speaker of the fall season
was Glen Burch, executive director of the Film
Council of America, who spoke on "The Film
Council as a National Force."

DENVER

Thursday nights have been set aside as family
nights at the Rocky Mountain Screen Club,
with the principle feature being a baked ham
or roast beef dinner at $1.50, with half price
for children. The Thursday luncheon has been
discontinued.

Bernie Hynes, manager of the Denver Theatre,
and Actor Bob Hope were placed in the weekly
Gallery of Fame by the Denver Post. Hope came
to Denver for two days to boost the Community
Chest, and Bernie Hynes was in charge of ar-
rangements. Hope put on two shows for chest
workers and played golf for the benefit of the
chest.

Harold Wirthwein, assistant to Paramount
division manager, was in Denver conferring with
Manager C. J. Duer. Universal Division Man-
ager C. J. Feldman and District Manager Foster
Blake are here this weekend conferring with
Manager Mayer Monsky.

Sebe Goodlett, 53, National Screen Service
salesman, died at his Denver home following a
month's illness. Goodlett had been with the
(Continued on Page 24)

EXHIBITOR GET-TOGETHER. Organization business and social contacts between mem-
bers of the I.T.O. of Wisconsin and Upper Michigan took place last week in Milwaukee
at the annual convention of the exhibitor unit. Elected president was John Adler, of Marsh-
field, Wis., and head of the theatre c rcuit bearing his name. In photos above are: 1 to r,
William L. Ainsworth, National President of Allied; A. W. Smith, Jr., 20th-Fox General
Sales Manager, who discussed the Smith-Berger conciliation plan ; Sigmund Goldberg, I.T.O
vice-president, of Wausau; R. Sachel; Leon J. Bamberger, RKO; new I.T.O. prexy Adler.

PONY

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24

SHOWMEN'S TRADE REVIEW, October 23, 1948

REGIONAL NEWSREEL

(Continued from Page 22)
company 18 years, during the first six of which
he traveled the U. S. before being sent to Den-
ver to cover a territory ranging from Canada
to Mexico. He was named the outstanding sales-
man in 1945 and 1946, and the year previous
was in third place. He is survived by his mother,
Mrs. Alice Goodlett. Funeral services were in
Denver, with burial at Georgetown, Texas, his
birthplace, and where, 30 years ago, he was an
exhibitor.

- VANCOUVER

First-run business here is on the upswing
following observance of Canada's Thanksgiving
Day. Two British pictures, "Hamlet" at the
Park and "Oliver Twist" at the Vogue, are
both doing capacity and go into a third week.
The Orpheum is holding "Key Largo" for a
second week and "Easter Parade" is a hold-
over. Strand business is above average with
"Apartment for Peggy." Vancouver yeggs ap-
parency read of the big business being done by
"Hamlet" for they tried to blow the safe of
the Park, but failed to get the big dough, ac-
cording to the police.

Odeon is closing the suburban Fraser for
complete remodeling of exterior and interior of
the old house. The circuit is also making altera-
tions in the 400-seat Capitol, Duncan, Vancouver
Island. Jack Bermack, for two years at War-
ners' Winnipeg offices, has returned to his for-
mer spot at Warners' Calgary exchange. Two
of the theatres in the Richmond section of Lulu
Island, near Vancouver, closed since last spring
when floods ruined many farms in the valley,
have reopened, but business is not good and
one of the houses is for sale.

Warner Bros. Heme Office Auditor Bill Carr
was in town checking the local Warner offices
after which he left for Calgary. Pete Barnes of
Foto-Nite, Toronto, was here booking and
buying for his three British Columbia theatres
at Langley Prairie, West Vancouver and Brig-
house.

PHILADELPHIA

Republic Manager Max Gillis resigned to be-
come district manager for Monogram. Norman
Silverman succeeds him at the Republic post.
Twentieth-Fox Publicist Mike Weiss has been
transferred to the home office as radio contact
man. Employes of the Stanley-Warner Capitol,
attracted by a commotion in the men's wash-
room, found a strong-arm bandit beating a pa-
tron over the head; the thug beat a hasty re-
treat as they appeared on the scene.

MGM S'ar Peter Lawford, here to catch the
Jerry Lewis-Dean Martin show at the Latin
Casino, went into the cast when Lewis was
taken ill. Columbia Publicist Milt Young re-
turned home for a few days after several weeks
in other parts of the country. RKO Office Man-
ager Addie Gotshalk finally had a telephone
installed in his home. Eagle Lion Salesman
Milt Broudy has been transferred to the Pitts-
burgh territory. He is replaced here by Howard
Smith, formerly a 20th-Fox salesman.

Nels Wax and Johnnie Schaeffer, distributors
of Realart films, are hotfooting it for some of
the dividends of the company's Budd Rogers
silver jubilee drive, which runs till February.
Stanley-Warner Assistant Purchasing Agent
Morris Stein has resigned after seven years
with the company. MGM Manager Lou Formato
visited Jefferson Hospital for a check-up, but

SUCCESSFUL MEETING. Republic's pres-
ident, Herbert J. Yates, and Sales Head
Jimmy Grainger shake hands on the con-
clusion that the company is headed for the
greatest number of playdates in its history,
the period covered by the J. R. Grainger 10th
Anniversary Drive— Sept. 27-Dec. 31. The
occasion was a two-day sales conference in
New York last week.

tests disclosed nothing serious the matter with
him. Stanley- Warner Ad Head Ev. Callow
was out with a cold. Martin Ellis, independent
circuit owner, was host to circuit managers and
their wives at his home.

The Lincoln, former colored house closed for
some time, has reopened with a foreign-film
policy.

ST. LOUIS

Final check-up on how much of the Jersey
Theatre, Jerseyville, 111., can safely be retained
for a new structure will determine whether or
not Paul E. Horn, Fred and Joseph Ballard will
rebuild the house which was damaged by fire.
Projection machines and sound equipment were
removed but suffered some damage. Variety
Club of St. Louis Chief Barker Tommy James
announced the club would sponsor Horace Heidt
and his Cavalcade of Stars in a three-hour show
at the Kiel Auditorium on Nov. 12 as a benefit
for the club's heart fund. At the Club's lun-
cheon meeting on the 19th, J. C. Faris of the
Union Electric Co. addressed members on
"Good Public Relations Fay Dividends."

Trueman Rembusch and Charles Niles of
Allied were chief speakers at Mid-Central
Allied's regional meeting in Hannibal, Mo. Max
Krutsinger has opened the 400-seat Kay, St.
Francisville, 111., with his cousin Paul Tungate
as assistant manager and projectionist. United
Artists new Mid-Continent District Manager
William T. Keith, formerly New Orleans man-
ager, was a local visitor. Maury Edgar has re-
signed from Eagle Lion's sales staff to run his

Not Like Father

Father wasn't like son John Dedarian,
age 9, at San Francisco's Harding The-
atre where Manager Danny Andersen
conducted the presentation of a free bi-
cycle for his Saturday matinee kiddie
audience. Son John was blase about his
winning the bike, but Papa Dedarian,
coming to collect the prize, rushed into
the Harding in high excitement.

"For years I try to win sweepstakes,,
lotteries, bank nights, quiz contests. I
always lose. Now, he wins a bike on his
first try and isn't even excited!"

farm at Areola, 111. Ernest Gribble, new EL
manager in Dallas, Tex., was here conferring
with EL Division Manager Herman Beiersdorf
who will soon select a St. Louis manager to
replace Joe Woodward, resigned to join Deft
Theatres in Marquette, Mich.

E. T. Gomersall, assistant general sales man-
ager of Universal, and District Manager J. E.
Garrison conducted a district sales meeting here
Oct. 15-16 and then left for another meeting in
Memphis.

LOUISVILLE

George Jaeggers, manager of Switow Amuse-
ments' Elks Theatre, New Albany, Ind., is back
on the job after an extensive western vacation.
Guy Roehn handled the Elks while Jaeggers
was away. W. H. Hahn and J. F. Burnette
opened their 400-car Gypsy drive-in at Bards-
town, Ky., on Oct. 8. House will have but a
few weeks' run this season but will reopen early
in the spring. W. F. Roth, owner-manager of
the Palace, Gallatin, Tenn., observed its 35th
birthday with special festivities. Gene Lutes,
Kentucky manager for Chakeres Theatres, an-
nounced that chain has taken over the Mills and
Trail theatres, Morehead, Ky., from W. R.
Shafer of Shafer Theatres. The latter operates
other houses in the state.

Mr. and Mrs. Robert T. Enoch of Elizabeth-
town, Ky., celebrated their eleventh wedding
anniversary on the same day that Mr. and Mrs.
F. Wilhelmi, Anchorage, Ky., Mrs. Enoch's
parents, celebrated their golden anniversary.
Joint celebration took place at the Enochs' home.
Enoch is head of the Elizabethtown Amusement
Company which controls the State and Strand
there and the Starlight drive-in now under
construction.

ATLANTA

Bill Stack has been transferred from the
Empire to assistant manager of the Melba,
Montgomery, Ala., replacing John Widdowson,
resigned. Russ Morgan, formerly with Alabama
theatres and now RKO publicist in Seattle, re-
ports the birth of a daughter.

Paramount Enterprises General Manager
George Hoover has returned from his vacation.
Back from St. Louis are Mack Jackson, O. C.
Lam and sons, and R. M. Ware, salesman for
Southeastern Theatre Equipment.

Franklin Maury has been named manager of
Wometco's new Miracle shortly to open in Coral
Gables, Fla. H. M. Wages, former manager of
the Central, is managing Waters' recently op-
ened drive-in at Fair Park, Birmingham. W. Y.
Lovelace, president and house manager of the
new Highland, Montgomery, Ala., has opened
that 700-seat house. Martin Theatres has opened
its 668-car Rexview drive-in at Columbus, Ga.
Wometco expects to open its new Biscayne
theatre about Nov. 1. Ulmer E. Eddy, Jr., will
manage the newly opened 600-car Skyland drive-
in at Greenville, S. C. Mrs. Marguerite Stith
has returned to Moore and Wilson Enterprises
after an absence of several years; she was
formerly with Wil-Kin Theatre Supply.

Wil-Kin Theatre Supply General Sales Man-
ager Charles Fortson has appointed the follow-
ing salesmen : Harold Williams, covering
Georgia; Paul K. Dawes, for Tennessee; James
W. Daley, for Alabama, and Jack Coletraine
who will specialize in drapery sales and
(Continued on Page 26)

He keeps the action in character. ..

THE STAR makes his getaway. In his
wake "confusion" reigns . . .

This background action, however, is
far from helter-skelter; the assistant
director has controlled it carefully to
keep it characteristic of the scene.

But handling supporting actors is
only one of many ways the assistant di-
rector daily demonstrates his sense of
the dramatic and his organizing skill.
He is liaison man between his director

and the cast and crews. He prepares
shooting schedules . . . assigns calls . . .
anticipates every need that might arise.

Thus the difference between efficient
picture making and a film that goes be-
yond its schedule and budget often rests
with him. Yet heavy as his responsibil-
ity is, it's lightened not a little by the
faithful performance of a "partner" in
efficiency — the famous Eastman family
of motion picture films.

EASTMAN KODAK COMPANY

ROCHESTER 4, N. Y.

J. E. BRULATOUR, INC., DISTRIBUTORS
FORT LEE • CHICAGO • HOLLYWOOD

26

SHOWMEN'S TRADE REVIEW, October 23, 1948

REGIONAL NEWSREEL

Astor — Atlanta; Bay State — Boston; Pam-o — Buffalo: Aitor—
Charlotte; Capital — Chicago: Screen Guild— Cincinnati : Imperial
— Cleveland; Astor — Dallas: Selected — Denver: Allied — Detroit;
Selected— Kansas City; Astor— Los Angeles: Astor — M ilwaukee:
Independent — Minneapolis; Connecticut Films — New Haven:
Dixie Film — New Orleans; Bell Pictures— N. Y. C.i Capital-
Philadelphia; Astor — San Francisco; Crown — Pittsburgh; Special
Attractions — Seattle: Screen Guild — St. Louis: Equity — Wash-
ington, D. C; Peerless Film Canada — Toronto — Winnipeg-
Montreal.

{Continued from Page 24)
installation.

C. P. Cohen of Florida Theatres has sold his
Lincoln, Key West, f la., to A. W. Castre.

INDIANAPOLIS

The Chateau, Greencastle, Ind., operated by
the Vonderschniitt Circuit, Bloomington, Ind.,
is closed for remodeling. James Durham and
wife have opened the new 400 seat Lakeland,
New Webster, Ind. Fletcher Brewer, operator
of the State, Windfall, Ind., has installed new
Western Electric sound system.

Universal-International Southern and Cana-
dian Division Manager F. J. A. McCarthy and
Peter Rosian, district manager from Cincinnati,
were business visitors. J. Perry Meek, head of
Dollar Enterprises has taken over the Avalon,
formerly operated by Earl Bell.

Francis Bateman, Los Angeles, Calif., general
sales manager, Screen Guild, and Harry Lorch,
Chicago, spent several days in the city, visiting
exhibitors, and inspecting the progress of the
new Screen Guild exchange building. Norman
Linz, formerly with the industry here, has
been added to the sales staff at Film Classics.

President Trueman Rembusch of Associated
Theatres of Indiana, attended the annual conven-
tion of the Independent Theatre Owners of
Wisconsin, at the Schroeder Hotel, Milwaukee.
He also will attend the annual meeting of the
Mid- Central Allied group at the Mark Twain
Hotel, Hannibal, Mo.

BOSTON

Film players who attended the world series
baseball games here included Bob Hope, part
owner of the Cleveland Indians, Betty Hutton,
Tony Martin and his bride Cyd Charisse, Bud
Abbott, Lou Costello, Anne Jeffreys, Buddy
Clark, Olson and Johnson and others. Many of
them flew to Cleveland to see the games there.

While Jane Wyman was in Boston recently,
Warner Publicist Joan Mansfield escorted her
to Mayor Curley's office, to Suffolk University
where she was awarded the dramatic club's
"Suffolk Oscar" for her performance of the
deaf and dumb girl in "Johnny Belinda," and to
many other spots in the city. Ben Williams
expects to open the the Beacon Hill Theatre,
renamed from the Beacon, this week after being

New Theatres

Boston — Carl H. Nilman, plans a 500-car drive-in
at Charlemont. Mass.

Salt Lake City — Huish-Gilhool Theatre Enterprises,
new 800-seat Angelus theatre, costing $135,000, to
replace the 585-seat Angelus destroyed by fire at Span-
ish Fork, Utah.

Bergenfield, N. J. — Carlton A. Hunt and Lillian F.
Morrissey, a 2,000-seater in the Forest Village apart-
ment development.

Fort Wayne, Ind. — Helen M. Q'uimby Realty Corp.,
the 1, 800-seat Clyde.

Stockton, Calif. — T & D circuit, a new house here to
cost $150,000.

Portland, Ore. — A. W. Adamson and Charles White-
side, a 500-rar drive-in, to cost $100,000.

Atlanta — J. R. Powell, a drive-in near Crestview,
Fla., to cost $20,000.

Jacksonville Beach, Fla. has approved a new theatre
for that place. Construction is under way on the first
drive-in at Columbus, Miss.

Denver — Motor-Vu Inc., a 600-car, $100,000 drive-in,
Cheyenne, Wyo. Rcbert Adams, a 600-rar, $100,000
drive-in at Casper, Wyo., and a 400-car, $75,000 open-
airer at Rawlins, Wyo.

Des Moines — S & M Theatre Company, a 500-car
drive-in to cost $100,000 at Marshalltown, la. Arthur
Jones of Des Moines is building a 300-carrer to cost
$25,000 at the same town.

Vancouver. B. C. — City Council of Nanaimo, B. C,
has approved Famous Players plans for its third theatre
there to cost $100,000, built to seat 1,000.

closed three months for renovations. MGM
Bookkeeper Katherine McGovern and Head
Booker Nate Obarman are on vacation.

Ben Wolf, formerly with MGM as local
manager and traveling auditor, has returned to
film row here as Eagle Lion office manager.
New Hampshire Exhibitor-Theatre Owner
Jack Eames is at home after being hospitalized
in Hanover, N. H. Dorothy Scanlon, recovered
from a long illness, has resumed her duties in
the RKO shipping room. Jack Osserman of
RKO's home office and his wife spent several
days here en route to Canada. Clarksburg, Mass.,
selectmen have refused Nelson Sweeney's ap-
plication to build a drive-in there. Lew Breyer
has resigned from Western Massachusetts The-
atres and will head the new distributing com-
pany, Madison Pictures Corporation of New
England, with headquarters in Boston.

TORONTO

Variety Club, Tent No. 28, Toronto, raised
$18,396.25 for its Heart Fund through the
hockey game it sponsored at Maple Leaf Gar-
dens. This brought the total sum for its voca-
tional-school project for crippled children up
to $138,000. Toronto will not introduce an
amusement tax to pay the local hospital's
deficit of $1,657,000, but notified the institu-
tions to look to the Ontario government whose
20 per cent admission tax is called the Hospital
Tax Act. Odeon Theatres President J. Earl
Lawson attended the opening of the circuit's new
house at London, Ont, Oct. 22. He had many
celebrities present as his guests at the theatre
and the following reception. Canadian Film
Commissioner Ross McLean returned from a
two-month European trip to be greeted by a
charge by Premier Maurice Duplessis of Quebec
Province that the board's releases "are impreg-
nated with communist propaganda." Duplessis
said Quebec had adopted censorship to prevent
the showing of federal films with a Communist
strain.

Manager Martin Thompson opened Twentieth
Century Theatres' new Downtown, Toronto, in
a blaze of lights despite conservation restric-
tions, having installed a private generating plant.

HARRISBURG

Practically all exhibitors in this section are
again cooperating in the Community Chest drive.
Chairman Jim Wear provided trailers which
will be shown on first-runs and some neighbor-
hood houses. Managers and their staffs are
acting as solicitors. George Reforwich, new
manager of the Tower, neighborhood theatre in
Tower City, has contracted for all new equip-
ment. The Colonial is showing the short, "No
Help Wanted," sponsored by the State Unem-
ployment Bureau, for the benefit of the physi-
cally handicapped in this area.

Patricia Schofield is the new candy counter
attendant at the Colonial. The Senate has two
new cashiers, Georgette Appleby and Jean
Kreiser, its veteran cashier, Ruth Starry, having
resigned to be married. Larry Levy of Reading
substituted at Loew's while Manager Sam Gil-
man and his wife attended the world series base-
ball games at Cleveland. Bill Whyte, owner of
the neighborhood Star, an ardent boxing fan,
was at the ringside for the season's first amateur
bout last week.

All the candy departments at Fabian's State,
Colonial and Pic have been decorated with fall
flowers and jack-o'-lanterns for Hallowe'en.

SHOWMEN'S TRADE REVIEW, October 23, 1948

27

REGIONAL NEWSREEL

DALLAS

Manager Forrest Thompson of the New Ma-
jestic is vacationing. Paramount Publicist Rufus
Blair is expected here late this month on his
annual "let's talk a Hollywood trip." Televised
descriptions of the New Majestic opening of
Oct. 7 are on local Interstate screens this week.
Lou Bullman, stage manager of the New Ma-
jestic, started work for Karl Hoblitzelle when
Interstate opened the theatre in 1905 and has
been working continuously for the house since.

John C. Greer has bought total stock in
United Theatre Service Corporation here, and
will be its president and general manager. Ed-
win Rubin, former RKO talent scout, has
opened a studio here in which he will offer help
to those aspiring to careers on the screen, radio,
stage and in television. Theatre Guild of the
Air will be broadcast from State Fair Audi-
torium here Jan. 23, 1949.

Jimmy Durante, who heads his own show
here at the State Fair Auditorium through Oct.
24, is mulling an offer to appear in a Broadway
revue. Jimmy Wakefield and Wanda McKay,
Monogram stars, are featured at the Flying L
Rodeo at the State Fair of Texas.

Local barkers of Tent 17 are contributing
time to keeping the home show exhibit of the
Variety Club open at the Fair. It's the group's
last big money-raising effort for the year and
proceeds go to the Boys Ranch at Copperas
Cove, Texas. The club's headquarters in the
Adolphus Hotel is being repainted.

NEW HAVEN

Morton Katz, MGM salesman in the New
Haven territory, has resigned to book and buy
for the B and Q theatres in Connecticut.

Ed Lynch, manager of the Roger Sherman,
has been forced to give up golf due to a bad
shoulder. Charity dance sponsored by the Va-
riety Club of Connecticut, Tent 31 at the Goffe
Street Armory, turned out to be a successful
affair. Now the club is planning a Hallowe'en
dinner-dance in its new club rooms on Oct. 29.

American, Rialto and Astor theatres in
Bridgeport, are running special kiddie matinees
on Columbus Day. Frances Conners, assistant
manager of the Majestic, Bridgeport, and John
DiBenedetto, assistant at the Poli, are both
nursing swollen jaws, the result of tooth trouble.

RKO Branch Manager Barney Pitkin is off
to New York for home office conferences. Lou
Cohen, manager of the Poli, Hartford, is sport-
ing a new auto.

PITTSBURGH

The local Variety Club Tent No. 1, will hold
its annual banquet in the William Penn Hotel
Nov. 14. J. T. McGreevey has been appointed
chairman of this affair, with M. A. Silver and
William Zeilor as co-chairmen. John H. Harris,
organizer of the Variety Clubs of America, will
return to Pittsburgh from California in the
near future to supervise the banquet prelimi-
naries. The club will elect officers next Monday
evening (25).

Dave Brown, with United Artists here for
many years as booker, office manager and sales-
man, has resigned. Austin Interrante, who op-
erates the Rowland Theatre, Philipsburg, Pa.,
was married Oct. 15 in Baltimore to Miss Paul-
ine Anton. William Nesbitt, who recently re-
signed as Eagle Lion office manager, has joined

No Gloomy Gus

Sharp issue with those whom he called
the "prophets of gloom," who see dire
things for the motion picture industry,
was voiced in Kansas City last Thursday
by Rockefeller Center Executive Direc-
tor Gus Eyssell at a dinner tendered in
his honor at the Hotel Muehlebach.

Acknowledging that the industry is
facing a crisis and is fighting for its
life, Eyssell said: "I will not grant you
the third point of our prophets of gloom
that the future is grim indeed. The fu-
ture belongs to those who know their
business, who have courage, who do not
expect to get something for nothing, and
who realize that they must serve their
community and their country."

Eyssell was presented with a platinum
and gold money clip as a memento.
Some 300 attended the affair whose chair-
man was Elmer Rhoden.

Republic as head booker, succeeding Cele Carpe
Abel, resigned.

Regis Toomey, a native of this city, flew in
last week for the funeral of a close relative.
Newton Williams, manager of the National
Theatre Supply Company, became a grand-
father this week when his daughter, Mrs. Dora
Bender, gave birth to a son in Cleveland, Ohio.
Eagle Lion Western Division Manager Herman
Beiersdorf a visitor here from Dallas last week.

HARTFORD

Carl H. Nilman, who has operated drive-in
theatres in several New England locations, plans
to open a 500-car drive-in at Charlemont, Mass.

Real estate deals figured in the New England
trade picture, with the Keith, Brockton, Mass.,
being purchased by Joe Stanzler, operator of
the Greenwich, East Greenwich, R. I. ; and the

Colonial Realty Co., Roxbury, Mass., buying the
Willey Block and adjoining Colonial Theatre
in Rochester, N. H.

The Lou Browns (be's ad-publicity chief for
the Poli circuit) are noting their 15th wedding
anniversary. The Tony Ripalones of the East-
wood, East Hartford, became parents of their
first baby, a boy named Tony, Jr. Ted Jacocks,
of Branford, treasurer of the Motion Picture
Theatre Owners of Connecticut, was visiting in
Hartford last week.

Leonard L. Levy, associated with the law
firm of Herman M. Levy (but not related to
him), general counsel for the Motion Picture
Theatre Owners of America, was awarded the
Nathan Burkan Memorial prize of $100 by the
Yale Law School and the American Society of
Composers, Authors and Publishers for his
paper on "Copyright and the Motion Picture."
The contest is in honor of the late Nathan
Burkan, outstanding in the field of copyright
law, and is conducted in various law schools
throughout the country.

CLEVELAND

In honor of Loew's Granada's 21st birthday
on Oct. 15, Manager Eddie Richardson arranged
a special events celebration with speeches by
the mayor and other Lakewood officials. Para-
mount Bookers Howard Roth, Irwin Sears and
Art Young will offer service with a smile all
through November which has been designated
as Booker and Salesmen's Month. Variety Club
has introduced a series of bridge tournament
games to be held in the clubrooms with Re-
public Salesman Jules Livingston in charge.
Al Sunshine of Advanads is attending exhibitors'
conventions.

S. P. Gorrel, for many years identified with
Republic as city sales manager and branch
(Continued on Page 30)

Clarence Kaimann,

president,

Kaimann Theatres, Inc.,
St. Louis, Mo., says:

"WE THINK OF ALTEC AS A
FRIEND OF 00R BOX OFFICE"

WNot one out of a thousand of our
patrons even remotely realizes the
investment we have made to give
them high quality sound and com-
plete listening satisfaction. To safe-
guard that investment, the Altec
engineer's regular visits to our the-
atres are a good investment in them-
selves, and we are aware that we are
getting even more than his personal
know-how. We know the value to us

of the constant Altec research work
in improving methods to make our
equipment do a better job of enter-
tainment, and operate economically.
We think of Altec as a friend of our
box office. 59

jyiEC

161 Sixth Avenue
New York 13, N. Y.

THE SERVICE ORGANIZATION OF

Altec Service, known for its "service
over and above the contract," is a
vital ingredient of your theatre's
ability to meet successfully the com-
petition of other forms of entertain-
ment. An Altec Service contract is
the soundest long-term investment
an exhibitor can make today.

THE MOTION PICTURE INDUSTRY

28

SHOWMEN'S TRADE REVIEW, October 23, 1948

Hollywood Newsreel

West Coast Offices— 6777 Hollywood Blvd.. Hollywood 28. Calif. — Ann Lewis. Manager

PRODUCTION PARADE

By Ann Lewis

Pandro S. Berman gets the choice assignment
of producing MGM's "Battleground," story of
the historic American defense of Bastogne.
Acquisition of the property from RKO was
announced recently by Louis B. Mayer and
Dore Schary. Berman, who is presently ready-
ing "Madame Bovary," for the screen, already
has Robert Taylor, Van Johnson, John Hodiak,
Keenan Wynn and Ricardo Montalban set for
cast toppers in "Battleground."

* * *

Adele Jergens and Jon Hall will be teamed
in Columbia's "The Mutineers," which Sam
Katzman will place in production the end of this
month. Action of the story, an original, takes
place on a ship bound from New York to
Lisbon. Jean Yarbrough will direct.

sf: % s)i

First of the new Monogram western series
starring Whip Wilson will be titled "Crashing
Through." Marking the screen debut of Wilson,
former rodeo champion and Marine hero, the
picture goes before the cameras the latter part
of this month.

* * *

Marjorie Main and Percy Kilbride of Uni-
versal-International's "Egg and I" fame, have
been signed to portray the same characters in a
follow-up picture called "Ma and Pa Kettle."
Richard Long, who played their oldest son, will
again portray the same role. Film is to be pro-
duced by Leonard Goldstein and directed by
Charles Lamont.

* * *

Warners assigned Kent Smith and Janis Paige
to play the leading role in "Deadlock," melo-
drama by Richard Sale, set to go before the
cameras this week. Richard Bare will direct for
Producer Saul Elkins.

* * *

Fred Quimby, MGM Cartoon Department
head, has started production on a new Tom and
Jerry series featuring foreign locales. First
cartoon will be "Cheese Heaven," with locale
in Holland. Plans are to have Tom and Jerry
"visit" most of the world's popular countries.
Quimby will produce, William Hanna and
Joseph Barbera co-direct.

* * *

"Little Boy Blue," an amusing and heart-
warming magazine story of a 6-year-old who
grows up among cabaret performers, has been
purchased by Paramount as a starring vehicle
for Betty Hutton and will be filmed as a top
musical. The picture has been assigned to
Richard Berger as his first production at the
studio, and production will follow Miss Hutton's
next, "The Broadway Story."

* * *

Producer Paul Short, presently at work on
"Bad Boy" for Allied Artists, has just an-
nounced that "Born to Lose," based on his own
original story, will be Audie Murphy's next
' starring vehicle. Current picture stars Lloyd
Nolan and Jane Wyatt with Murphy.

* * *

Karl Tunberg was assigned by Universal-
International to write the screenplay and pro-

Studio Roundup

duce his own original story, "Marriage by
Proxy." Story is a sophisticated comedy laid
in New England and the South Seas.

* * *

Hume Cronyri was signed by Paramount for
an important role in the Bing Crosby starrer
"Top U' the Morning," in which Ann Blyth
and Barry Fitzgerald will have co-starring parts.
David Miller will direct, with Robert Welch as
producer.

# # #
Old-time screen star Marin Sais becomes the
screen's new Duchess in the Red Ryder series
Equity Pictures' Jerry Thomas is making for
Eagle Lion release. Producer Thomas has
optioned Miss Sais for four Ryder-Cii.ecolor
films. First of the series "Ride, Ryder, Ride"
has already been completed, with Jim Bannon,
Peggy Stewart and Emmett Lynn in the lead-
ing roles.

* * *

Lloyd Bacon is awaiting the arrival of Alfred
Lunt and Lynn Fontanne to discuss with the
pair the possibility of their appearing in two
of the top roles in "The Glittering Hill," which
Bacon will produce and direct as his next

independent production.

* * *

Margaret O'Brien turned scout and discovered
a story which MGM is preparing for her next
picture. On the set of "The Secret Garden," she
told studio head Louis B. Mayer about the
"Violet" series in a national magazine. Writers
were immediately assigned to whip a screen
story from the series, which the studio had
purchased several months ago.

Audrey as Audrey

Audrey Totter has been set for the role of
Audrey Quail in MGM's "Vespers in Vierna,"
slated to start in November with George Sidney
directing and Carey Wilson producing.

Rumors that independents would cease making
films for 20th Century-Fox release were dis-
pelled cn Oct. 18 when action producer Sam
Baerwitz started "Triple Cross." This Tom
Conway starrer, being rrade at Motion Picture
Center Studio, will be distributed by 20th-Fox.

Another independent producer, Ron Ormond,
finished "Son of Billy the Kid" and immediately
began another in the Lash LaRue-Fuzzy St
John series. This Western Adventure Pictures'
entry for Screen Guild release is titled "Son of
a Gunman."

Alice White, who hasn't made a picture in
eight years, last week stepped in front of the
camera for a top assignment in "Flamingo
Road," still another independent production,
thoueh on a much larger scale. This Michael
Curtiz entry is for Warner Bros, release. Radi-
ant young actress Julie London was signed to
a long-term contract by Warners and imme-
diately cast in "Task Force." Also set in this
history of U. S. Naval aviation was Walter
Brennan.

After being announced for the top spot in
Universal-International's "The Amboy Dukes,"
Dane Clark refused, and Warners promptly
suspended him for refusing the loan-out. CBS
engineers accompanied Howard Duff to Kanab,
Utah, last week to determine fea ibility of
"piping in" Duff's portion of his Sam Spade
radio show. The actor is on location for U-I's
"Calamity Jane and Sam Bass." Marc Law-
rence replaced Richard Rober for the role of
the banker in the film, and left with Ann Doran
for Utah.

RKO continued to bounce back, with the start
of "Stagecoach Kid," now on location at Lone
Pine. The Tim Holt Western also includes
Richard Martin, Jeff Donnell and Carol Hughes.
Prominent stage actor James Edwards made
his screen debut this week as a boxer on the
threshold of championship in the studio's "The

Good Westerns Pay Off, Declare Youthful Producers

"We believe a good western pays off," John C.
Champion and Bla e Edwards told SHOWMEN S
TRADE REVIEW. "That doesn't mean, how-
ever, we're going to stick to this type of screenfare.
Our next will be an adventure film, and for our
fourth we're toying around with the idea of doing
a comedy satire."

That statement comes from Hollywood's newest
and youngest producing team; each in his mid 23s.
' 4 They've never found their youth a disadvantage,
■K ^Hffcfc| either. They began their production chores with
■Hk ^pjH a western, "Panhandle," for Allied Artists, and are
■Hk jK9 now making "Stampede" for the same studio.

Remember J. Gordon Edwards who made all
t^ose big money-makers for the old Fox company? .
Blake is his grandson. John C ChamP'on

Both Champion and Edwards believe that outdoor films can be "done to death." "But,"
Edwards hastens to add, "only if they are oroduced badly. A well-done outdoor drama
will always have box-office appeal. In r>l«~r,ing our pictures we try to keep in mind what
the public wants. If we can please the public, then we automatically plsase the exhib'tors."

This unique team was formed in high ~'-ool when the boys became friends. During the
war Edwards was in the Navy and Champion in the air force. Afterward, they resumed
their friendship and succeeded in getting Allied Artists interested in their first story. — JAY
GOLDBERG.

Blake Edwards

SHOWMEN'S TRADE REVIEW, October 23, 1918

29

PICTURES STARTED LAST WEEK

COLUMBIA. The Devil's Henchmen — Princi-
pals: Warner Baxter, Mary Beth Hughes, Mike
Mazurki. Director, Seymour Friedman.
MONOGRAM. Bomba, the Jungle Boy — Princi-
pals: Johnny Sheffield, Peggy Ann Garner. Di-
tector, Foid Beebe.

RKO. Stagecoach Kid — Principrls: Tim Holt,
Richard Maitin, Jeff Donnell. Director, Lew
Landers.

SCREEN GUILD. Son of a Gunman — Princi-
pals: Lash LaRue, Fuzzy St. John. Director,
Ray Taylor.

20fh CENTURY-FOX. Triple Cross — Principals:
Tom Conway, Steve Brodie, Barbara Billingsley.
Director, Edward Cahn.

TITLE CHANGES
"The Doolin Gang" (Col.) now
WILD BILL DOOLIN.
"An Act of Murder" (U-l) now
LIVE TODAY FOR TOMORROW.

Set-Up. " Eelieve it or not, this story was
adanted for the screen by Art Cohn from a
poem !

A special train left Hollywood Monday night
for three weeks of location shooting in moun-
tains near Sonora, Calif.; over 100 cast and
crew members of Samuel Goldwyn's "Roseanna
McCoy" were aboard. Goldwyn is using this
site because of its close resemblance to the West
Virginia mountains where the Hatfield-McCoy
feud occurred.

Producer Lindsley Parsons got his "Tuna
Clipper" under way on location at San Diego
Oct. 22, for Monogram. That studio evidenced
further signs of increased activity with the
kickoff of "Bomba, The Jungle Boy." Johnny
Sheffield and Peggy Ann Garner co-star in the
Walter Mirisch production, with Sheffield in
the title part. Johnny, who is now 17, portrayed
Tarzan's son for quite a few years until he
outgrew his role. Barney A. Sarecky was named
last week to handle the reins on Monogram's
new western series to star Whip Wilson, rodeo
champ, who will appear in six films for the
1948-49 program. The first, "Crashing Through,"
starts Oct. 25.

Columbia put "The Devil's Henchmen" into
work Oct. 21. This is another Warner Baxter
crime starrer with Mary Beth Hughes.

Jennifer Jones Set for
Stage 'Romeo 61 Juliet'

'Following a year of one of the busiest screen
schedules ever attempted by a top star, Jennifer
Jones will turn her talents to the stage in a
Theatre Guild production of "Romeo and Juliet"
planned for next season. The stage production,
entirely a Theatre Guild enterprise, will cul-
minate negotiations between the Guild and
David O. Selznick, to whom Miss Jones is
under exclusive contract, for more than a year —
or from the time Mr. Selznick announced his' in-
tention and desire that the star should play
Juliet on the stage.

In the latter part of this year Miss Jones
will be seen in her recently completed role in'
S'elznick's "Portrait of Jennie." This will be
followed by "Rough Sketch," for Columbia;
"Madame Bovary" for MGM; "Trilby" for
Warner Bros. ; and "Tess of the D'Urbervilles"
for Korda-Selznick.

Video Film in Work

"H.M.S. Pinafore," first of a new series of
Gilbert & Sullivan operettas to be produced for
television by the newly-formed Film Operetta
Company, is in production at Republic studios
on 16-mm. film, with Walter Colmes producing
and directing. Aside from renting the space,
Republic has no connection with the project.

LONDON OBSERVATIONS

British Independent Producers Face Black Future as
Fewer First Features Needed Even to Meet 45% Quota

Jock MacGregor

By JOCK MacGREGOR

Currently, the blackest future in the indus-
try is that of the independent producer. No-
body seems to want him. One is negotiating
for the disposal of his artists' contracts, others
are turning towards the continent. Alfred
Shipman, the stoutest of
them all, has some $2,-
500,000 of his own money
tied up currently in pic-
tures and is understand-
ably none too happy.

Despite the new quota
act, independent offer-
ings are rapidly becom-
ing uneconomic. The cir-
cuits whose bookings are
vital have become so
streamlined that only 70-
odd first features are re-
quired to meet even a
45 per cent quota. Rank aims at a higher fig-
ure but will no doubt satisfy this from his
own resources.

Without such a release, the dice are loaded
against him. He can get his money back.
George Minter has proved this with 'No Or-
chids for Miss Blandish," but it has been hard
work, very hard work. Shortly, matters will
worsen with the opening of the Associated
British and Warner studios, for the ABC
circuit will obviously draw on these rather
than outside sources. Korda's position will
be complicated, for he relies on this outlet,
and there are only limited dates.

The official viewing committee can order
each circuit to take six independent pictures
annually, but this is virtually a farce, for it
includes the three bookers who could have
presumably already refused to take the films
submitted.

The $20,000,000 government film finance
corporation will not help a great deal, be-
cause they stipulate a guaranteed circuit deal
and are only interested in programs, not in-
dividual productions.

Oddly enough, the independents' friend in
London, as in Hollywood, is the Bank of
America which has provided the money for
many efforts. However, they are only inter-
ested in single picture propositions.

Not even second-feature production is their
salvation. Generally, they are not geared
temperamentally or commercially for this
field. Costs are out of all proportion to the
potential return, especially now that Rank's
suggested percentage rentals of 50, 40 and
ZZYz are for the program and not merely the
feature.

With the new quota, much ill feeling has
been created and few exhibitors book more
than their legal obligations. Many small
cinemas which took the independent output
are now exempted under the act from show-
ing British at all.

A practical showman's charter is wanted
and the Rank proposals, if confirmed may
inaugurate it. The goodwill lost by the quota
must be restored and damage done by the
ad valorem duty repaired. This thoughtless
move benefited no one, but smashed the
beachhead which British pictures were mak-
ing on the American market.

Rank's generous terms must be analyzed.

They hint at far-sighted policy but can well
be construed as a further shot in the cold
war to get more bookings for his product,
thereby creating followers among exhibitors
and fans alike. They have certainly caused a
rumpus within the BFPA, since some mem-
bers consider that as their chairman he has
indirectly committed them.

* * *

The world's newest circuit, Rank's Circuits
Management Association, in the first issue
of their house magazine "Circle," claims the
world's oldest cinema. The Music Hall, Ches-
ter, dates back to 1280 when it was built by
the Abbot. In 1545 it became a common hall
and later a place of entertainment. By 1773
it was the Theatre Royal and featured such
artists as Garrick, Kean, and Mrs. Siddons.
During 1855 it was partly reconstructed and
was a music hall until movies took over in
1910.

In 1921 it was again reconstructed, but
some of the original walls stand and some
buttresses were probably built in the late
13th century. Shortly, Manager W. E. Mulvey
will be retiring after being at the theatre 36
years. Chief Projectionist Tom Sutton com-
menced as night watchman in 1927 and grad-
uated to the booth. An American citizen, born
in New York, he married the Music Hall's
cashier, Miss Muriel Sharp, in 1941.

For the record: There are signs that the
Johnston edict on all-American programs is
taking effect . . . Rank's "Blind Goddess" is
teamed with PRC's "Heading for Heaven,"
released by Pathe, which is aligned with the
rival ABPC group . . . Exclusive's reissue of
"Merrily We Live" goes out with "Esther
Waters" . . . "Hamlet" moves shortly to the
Odeon, Marble Arch . . . Producer Paul Sos-
kin is making personal appearances in con-
nection with "The Weaker Sex" in the
provinces.

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New Ideal Theatre Chairs
JOE HORNSTEIN has it!

30

SHOWMEN'S TRADE REVIEW, October 23, 1948

Regional News

(Continued from Page 27)
manager, and prior to that with the old Standard
Film Service, recently formed Detroit Enter-
prises, Inc., to operate the Detroit Theatre,
his sixth picture house, which he takes over
on Nov. 1.

Lillian Behm, Universal switchboard op-
erator, and Assistant Cashier Dolores Smith
were both on the sick list. Gale Reyka, secre-
tary to Lou Ratener and Tony Stern of Ohio
Theatre Service, is convalescing from an op-
eration. Ray Schmertz, 20th-Fox city salesman
and son of the local 20th-Fox branch manager,
I. J. Schmertz, finally had his illness diagnosed
as Rocky Mountain spotted fever. He is now
on the mend.

Anne Vickers, secretary to MGM Manager
Jack Sogg, is vacationing in Florida, the guest
of Marie Hentges, formerly of the local MGM
exchange.

KANSAS CITY

Exit of Frank Plumlee from the position of
district manager for Theatre Enterprises, Inc.,
the Griffith circuit, was a sort of a repeat per-
formance all the way around. Plumlee left to
go into partnership with Tom Edwards in a
string of eight theatres operated out of Farming-
ton, Mo., the former George Karsch circuit
sometimes called the Lead Belt circuit. There
he succeeds Harold Harris, who left TEI here
about a year ago to go it on his own with Ed-
wards. Harris recently left the circuit to return
to the Griffith circuit, this time in Dallas as
right hand man to H. J. Griffith. Plumlee keeps
the Colony which he operates at Oak Grove,
Mo. Ed Kidwell is the new TEI manager for
the Missouri, Kansas and Nebraska houses,
coming up from Roswell, N. M., where he was
city manager.

Doug Burrell, publicity man for the Durwood
circuit, is hobbling about with a cast on his foot
to hold him down. He broke an ankle at Colum-
bia', Mo., where he had gone to see the Missouri-
S.M.U. game.

The Kimo Theatre, which recently shifted
to foreign-language films, went to a double-fea-
ture policy last week. Bill Meyer, manager,
began the new policy with bookings of "Tor-
ment" and "Passionelle" for the first week.

New city manager in Leavenworth, Kan., for
the Durwood circuit is William C. Riester, who
resigned as manager of Buckley Amusement
Enterprises' Capitol, Shamokin, Pa., to accept
the post. Before going to Shamokin n!ne years
ago, Riester was usher, doorman and assistant
manager at several Skouras Theatres' houses in
New Jersey. He was in the armed services for
two and a half years.

NEW YORK

Members of the Motion Picture Bookers Club
and their friends were recuperating Monday
after one of the largest, fun-packed annual
dinner-dances their organization has known.
Held at the Hotel Commodore Sunday night the
event, in a balloon-decorated ballroom, included
dancing to the music of Barry Bros. Band and
entertainment by Larry Storck, Copsey and
Ayres, The Fontaines, Frank Ross and Mile.

"Voice of Theatre Speakers"
JOE HORN STEIN has it!

Pierre, Cass Franklin and Monica Moore. Com-
mittee in charge included Chairman Lou Wolff
and Dan Ponticelle, both of Brandt, and Eddie
Richter and Harry Margolis, both of MGM.

Cute Chinese Nancy Ny is the latest addition
to film row as a typist. Shipper Harry Newman
is out with an injured ligament in his left arm.

Loew's Vice-President and Treasurer Charles
C. Moskowitz has been sworn in by Mayor Wil-
liam O'Dwyer as an honorary deputy police
commissioner of New York City.

Capt. Messmore Kendall, commander of the
New York Commandery, Military Order of the
Loyal Legion, presided at the organization's
banquet at New York's Waldorf-Astoria last
Wednesday. Mrs. Kendall entertained the ladies
of the Companions at luncheon at her apartment
atop the Capitol Theatre of which Captain Ken-
dall is president. Event was the 63rd annual
meeting of the Commandery-in-Chief.

Siritzky International's French importation,
Marcel Pagnol's "Cesar," starring Raimu and
Pierre Fresnay, will follow "Ruy Bias" at the
Elysee Theatre.

The National Warner Club last week re-
elected Stuart H. Aarons president. Other
officers elected were : vice-presidents, Robert
McGuire, Bernard Rosenzweig, Harry Nayer,
Ruth Weisberg, Fred Stengel ; treasurer, Rob-

COMIC BOOKS

COMIC BOOKS available from world's largest and

oldest theatre distributor. Best titles and latest issues
in stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

THE GREAT OUTDOORS MEANS GREAT
PROFITS — Complete sound projection outfits $1995.00
up; New 500 Watt Western Electric Booster Amplifiers,
$650.00; New Dual in car speakers with junction box
and transformer, $19.95; new driveway entrance and
exit signs, illuminated, $18.75; Burial Cable, 7Y2c ft.;
Special 4 conductor neoprene cable, 6c ft. ; Super
Snaplite f 1.9 lenses increase light 25%, from $150.00;
40" Weatherproof reflex horns complete, $39.75. S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New York 19,
N. Y.

NEW EQUIPMENT

REGISTER YOUR NAME FOR NEWEST S.O.S.
CATALOG, ready soon — Box Office Bowl Heaters,
$2.95; Voltage Step-up Transformers, $69.50; Mis-
print Tickets, do?en rolls, $2.28; RCA 868 replace-
ment Photocells, $1.95: Replacement parts for Simplex
40% off; Simplex BB Movements $61.20; Splicers
$4.25; Pump extinguishers. $6.Q5: Carbon savers, 77c;
Jensen 12" PM speakers, $18.95; 1000 W. T-20
Mogpref. C-13D lamps, $3.95; 1500 W. $5.95; Film
cabinets $3.95 section; Soundfilm amplifiers including
record player $124.75. S.O.S. Cinema Supply Corp.,
602 W. 52nd St.. New York 19. N. Y.

LOW OVERHEAD MEANS LOW PRICES!
Beaded soundscreens 49c foot; Superlite 44c; 14" wire
reels $1.75; Bell-Howell 35mm splicers $3.95; Exciter
lamps 39c; 15 ampere rectifier tubes $5.25. STAR
CINEMA SUPPLY COMPANY. 459 West 46th
Street, New York 19, N. Y.

SITUATION WANTED

LOS ANGELES LICENSED PROJECTIONIST
AVAILABLE FOR NEW THEATRES. EXPE-
RIENCED, DEPENDABLE. Box 630-WLA. Mar-
vista, Calif.

STUDIO AND PRODUCTION EQUIPMENT

OUR FEATURE PRODUCTIONS THIS MONTH
— 1/12 H.P., 110 V. Synchronous Motors, new,
$57.50; Neumade Automatic Film Renovators, 35mm
$159.50; Combination 16/35mm, $194.50; 2000 W.
Fresnel Spotlights with yoke, $57.50; New Cine
Special Blimps. $295.00; B. Maurer Variable Density
Recording Outfit, $2275.00; Used Auricon Recording
outfit, $495.00: Neumade 35mm Filmracks, 76" high,
$39.50; Belhowell Automatic 16/35 hot splicer, $795.00;
Wall Single System Recording & Studio Camera,
magazines, lenses, amplifier, mike, power supply, etc.,
rebuilt, $3750.00; Western Electric Preview Magazines,
$395.00; Bodde Process Screens, $2.40 sq. ft.: 35mm
three-way Sound Moviola, rebuilt, $895.00. Send for
latest Catalog. S.O.S. Cinema Supply Corp.. 602 W.
52nd St., New York 19, New York.

ert Salomans ; assistant treasurer, Sam Wolo-
witz; secretary, Joseph D. Karp. Delegates
from nine cities attended.

Sylvia Scharfman, with Loew's theatres for
10 years as cashier and assistant manager, has
been promoted to manager of Loew's Post Road,
Bronx. More than 500 20th-Fox executives,
employes and friends attended Tuesday night's
annual night club and party at the Iceland The-
atre Restaurant, sponsored by 20th-Fox's Family
Club. President Lew Lehr presided.

SALT LAKE CITY

MGM Manager Carl Nedley is spending his
two weeks' vacation in his old home locale, in
and around Omaha. Monogram Manager Don
Tibbs is on a sales trip into Montana, from
which state United Artists Manager Carroll
Trowbridge has just returned. Twentieth-Fox
Manager C. L. Walker is back from Hollywood
where he talked product with studio officials.

The new $135,000 theatre which Huish-Gilhool
Theatres will build in Spanish Fork, Utah, to
replace the burned-down Angelus, will be erected
on the foundations for a theatre laid during the
war but never completed on account of wartime
restrictions.

THEATRES FOR SALE

THROUGHOUT MIDWEST, SOUTHWEST
LARGEST ASSORTMENT. Leak, 3422 Kinmor*
Dallas: 1109 Orchardlane, Des Moines, Iowa.

THEATRE GAMES

DIE CUT BINGO CARDS— $3.00 per 1.000. l-7i
1-100. Screen Dial $20.00. S. Klous. c/o Showmen'*
Trade Review. 1501 Broadway, New York 18, N. T

FOR YOUR BINGO GAMES. Controlled or ui
controlled, die cut, play right, priced right. Samples <r-
request. Premium Products. 354 W. 44th St., St»
York 18. N. Y.

THEATRE SEATING

VOTED VERY FINEST CHAIRS FOR THE
PRICE — Here's quality too — 288 Andrews fully up-
holstered back, box spring cushion, good as is $4.95;
350 American panel back, box spring cushion, rebuilt,
$5.25. Plenty others — get Chair Bulletin 15, S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New York
19, N. Y.

USED EQUIPMENT

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Proj. from
$195.00 up. Eyemo 35mm Cameras $245.00 up.
Arriflexes $725.00 up. Mitchell Outfit Complete
$6000.00. Write for Lists. Camera Mart, Inc., 70 W.
45th St., New York, N. Y.

LOWER OVERHEAD MEANS LOWER PRICES I
Simplex rear shutter double bearing spiral gear me-
chanisms, rebuilt like new, $279.50; Powers $114.50;
RCA rotary stabilizer soundheads, rebuilt, $395.00
pair; DeVry XD projectors, rebuilt and complete,
pair, $745.00; Pair Strong 50 ampere lamphouses
and rectifiers, excellent, $425.00. STAR CINEMA
SUPPLY COMPANY, 459 West 46th Street, New
York 19, N. Y.

TAKE A TRIP TO S.O.S. — Save your expenses
and see New York — Dual Simplex Acme Arc Sound
Projector outfit, complete, $1495.00; Two unit Gold-
seal ticket machines, rebuilt, $139.50; Simplex Real
Shutter Mechanisms, excellent, $195.00; other Simplexes
from $69.50; Dual DeVry ESF 2000' with amplifier,
speaker $595.00; Holmes $667.50; DeVry Theatre
Projection outfits with low intensity lamps, $1995.00;
with 1 KW arcs $2495.00; arclamps, rectifiers and
generators at a sacrifice. Tell us what you want.
S.O.S. Cinema Supply Corp., 602 W. 52nd St.. New
York 19, N. Y.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertion?
for the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwise
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S TRADE REVIEW

A

Title Company

Abbott & Costello Meet Frankenstein.U-I

Accused, The Par?.

Act of Violence MGM

Adventures of Casanova EL

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Adventures of Silverado Col.

Affairs of a Rogue Col.

Air Hostess Col.

Alaska Patrol FC

Albuquerque Para.

Alias A Gentleman MGM

All My Sons U-I

All's Well Ind.

Amboy Dukes, The U-I

An Ideal Husband 20th-Fox

An Innocent Affair UA

An Old-Fashioned Girl EL

Angel in Exile Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th- Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

April Showers WB

Arch of Triumph UA

Are You With It? U-I

Arizona Ranger RKO

Arkansas Swing, The Col.

Arthur Takes Over 20th- Fox

Assigned to Danger EL

Atlantis. The Lost Continent U-A

B

Babe Ruth Story, The Allied

Bad Boy Allied

Bad Sister U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th- Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Beyond Glory Para.

B. F.'s Daughter... MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bill and Coo Rep.

Bitter Victory Para.

Black Bart U-I

Black Eagle, Story of a Horse Col.

Blanche Fury . . . , EL

Blonde Ice FC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

3Iondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

Blood on the Moon RKO

■<odvguar<1 RKO

Bomba, the Jungle Boy Mono.

iorrowed TrouDie UA

Boston Blackie's Chinese Venture. . Col.

Soy With Green Hair, The RKO

Bribe, The MGM

Bride Goes Wild, The MGM

broken Journey EL

brothers. The U-I

brothers in the Saddle RKO

Bungalow 13 20th-Fox

Rush Christmas U-I

c

iged Fury Para

Calamity Jane & Sam Bass U-I

;alendar, The EL

"all Northside 777 20th-Fox

Campus Honeymoon Rep.

Campus Sleuth . . Mono.

Canadian Pacific 20th-Fox

;anon City EL

Casbah U-I

Caught MGM

Challenge. The 2oth-Fo'»

Checkered Coat. The 20th-FoT

Chicken Every Sunday 20th-Fo»

Clay Pigeon RKO

Cleopatra Arms W»*

Code of Scotland Yard Rep.

Colorado Territory WB

Connecticut Yankee, A Para.

Corridor of Mirrors U-T

Coun terf eiters. The 20th-Fo»

Countess of Monte Criito U-I

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Production or
Block Number, (SP in this column indicates Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Office
Slant: o. Asterisk following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, *C: Cinecolor, *M: Magnacolor,

*U: Trucolor, *V: Vitacolor. Audience Classification is
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis in-
dicate type of story in accordance with following key:
(B) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wa) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS

Time Rel.

CURRENT Mins. Date Refer to

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 111... 9/6/48 D7/24/M

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/15/48 b5/l/48

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 b2/7/48

7 Panhandle (W)F R. Cameron-C. Downs 84... 2/22/48 b2/14/4»

6 Smart Woman (D) A B. Aherne-C. Bennett-B. Sullivan 93... 4/30/48 b3/13/48

COMING

Bad Boy Nolan-Wyatt-Murphy-Gleason

Last of the Badmen B. Sullivan-M. Reynolds-B. Crawford..

Stampede Rod Cameron-Gale Storm

Strike It Rich R. Cameron-B. Granville-D. Castle

When a Man's a Man G. Madison-R. Calhoun-G. Storm

.11/15 a8/21/4«

.a9/25/48

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling

Deadline Sunset Carson-Pat Starling 64..

Fighting Mustang Sunset Carson-Pat Starling 62..

Look-Out Sister Louis Jordan 67.

Six-Shooter Sunset Carson -Pat Starling

Sunset Carson Rides Again Sunset Carson-Pat Starling

Sunset Carson Strikes Back Sunset Carson-Pat Starling ....

.4/15/48

.3/1/48

.9/15/48

COLUMBIA CURRENT

Adventures in Silverado (W)F W. Bishop-G. Henry-E. Buchanan

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart

Best Man Wins (C)F E. Buchanan-A. Lee-R. Shayne

Black Arrow, The (D)F L. Hayward-J. Blair-G. Maeready

Black Eagle, Story of a Horse W. Bishop-V. Patton-G. Jones

Blondie's Reward (C)F Singleton-Lake-Simms-Kent

Coroner Creek *C (D) A R. Scott-M. Chapman-G. Maeready

Fuller Brush Man, The (C)F Red Skelton-Janet Blair

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker

I Surrender Dear (M)F Gloria Jean-David Street

Lady from Shanghai, The (My) A Rita Hayworth-Orson Welles

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randell

Lulu Belle (D) D. Lamour-G. Montgomery-A. Dekker.

Mating of Millie, The (OF G. Ford-E. Keyes-R. Randall.

73... 3/25/48 b5/8/«

63... 7/29/48

73... 5/6/48 .b5/22/48

76... Aug. '48 b7/3/48

76... 9/16/48 a7/3/48

68... 6/3/48 D8/21/4S

90... July '48 b6/5/48

93... June '48 b3/8/48

66... 9/9/48 .b8/14/46

67... 10/7/48 b9/4/48

87... May '48 ....b4/17/48

98... Oct. '48 b8/21/48

87. ..Aug. '48 b6/12/48

85... Apr. '48 ....b3/13/48

64... 4/8/48 D6/12/48

68... 4/15/48 b5/15/48

93... 2/20/48 bl/17/«

61... 3/18/48 b4/3/48

84. . .Mar. '48 ..... .b2/7/48

63... 9/23/48

67... 3/30/ 48 b4/10/4€

76 . . . Aug. '48 .... b4/24/4«

7/8/48 b7/10/4«

2/27/48 bl/24/48

5/13/48 b6/19/M

.9/30/48 D9/18/48

.Oct. '48 a6/5/48

.Sept. '48 ....b9/4/48

2/12/48 b3/6/«

2/5/48 D5/29/48

.b5/8/4»

My Dog Rusty (D)F T. Donaldson- J. Litel-J. Lloyd

Port Said (D) A Gloria Henry-William Bishop

Relentless *T (D)F r. Young-M. Chapman-W. Parker.

Return of the Whistler (My)F M. Duane-L. Aubet-R. Lane

Sign of the Ram, The (D) A s. Peters-A. Knox-P. Thaxter

Singin' Spurs Hoosier Hot Shots-Patricia White.

Song of Idaho (M-C)F Hoosier Hot Shots-Kirby Grant...

Strawberry Roan, The *C (W)F G. Autry-G. Henry-J. Holt

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76.

To the Ends of the Earth (D) A D. Powell-S. Hasso-Maylia 109.

Trapped By Boston Blackie (M) C. Morris-J. Vincent-R. Lane 78.

Triple Threat (D)F Top Pro Football Players 70.

Untamed Breed, The *C S. Tufts-B. Britton-G. "G." Hayes

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91.

Woman from Tangiers, The (D)A A. Jergens-S. Dunne-M. Duane 66..

Wreck of the Hesperus (D)F Willard Parker -Edgar Buchanan 68.

COMING

Affairs of a Rogue (D)A Jean-Pierre Aumont-Joan Hopkins 111.

Air Hostess G. Henry-W. Wright-R. Ford

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/47

Blondie's Big Deal P. Singleton-A. Lake-L. Simms

Blondie Hits the Jackpot Penny Singleton- Arthur Lake

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al/10/48

Blondie's Secret Singleton-Lake-Kent-Simms a7/3/48

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/4*

Crime Doctor's Diary Warner Baxter-Lois Maxwell

Dark Past, The William Holden-Lee J. Cobb a7/16/4J

Devil's Henchmen, The W. Baxter-M. B. Hughes-M. Mazurki

Gallant Blade, The *C (D)F L. Parks-M. Chapman-V. Jory 81... Nov. '48 . . .blO/16/48

Her Wonderful Lie Janis Carter-Marc Piatt

Jungle Jim Johnny Weissmuller- Virginia Grey a9/18/48

Knock On Any Door H. Bogart-J. Derek-S. Perry a9/18/«

Ladies of the Chorus A. Jergens-R. Brooks-M. Monroe a7/3/4t

Law of the Barbary Coast R. Shayne- A. Jergens-S. Dunne

Leather Gloves C. Mitchell- J. Nigh-B. Edwards 75. .. 11/11/48 ....a6/12/48

Loaded Pistols Gene Autry-Barbara Britton a7/3/4t

Lone Wolf and His Lady, The Ron Randell- June Vincent a9/ll/48

Lost One, The (O)A Nelly Corradi-Gino Mattera 84 b4/3/4t

Lost Tribe, The J. Weissmuller-E. Verdugo-M. Dell

Lovers, The Cornel Wilde-Patricia Knight a9/25/48

Make-Believe Ballroom Randell-Warwick-Welles-Courtland

Man from Colorado, The *T (D) Glenn Ford-Ellen Drew-Wm. Holden a5/24/47

Manhattan Angel G. Jean-R. Ford-A. Tyrrell a6/12/4f

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/48

Racing Luck Stanley Clements-Gloria Henry 11/18/48 a7/17/48

Return of October. The *T(C) Glenn Ford-Terry Moore 89. . .Nov. '48

Riders of the Whistling Pines Gene Autry- Jimmy Lloyd a7/31/48

Rough Sketch Jennifer Jones- John Garfield

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel 58. . .10/21/48 b7/31/4i

Rusty Saves a Life T. Donaldson-G. Henry-S. Dunne a7. 10/48

Slightly French Lamour-Carter-Parker-Ameche a5/8/48

Smoky Mountain Melody Roy Acuff-Smoky Mountain Boys

Sons of India Sabu-T. Bey-G. Russell a7/31/«

Undercover Man G. Ford-N. Foch a7/31/48

'Valkine Hills. The R. Rcptt-E. Raines-W. Bishop a7/3/48

Wild Bill Doolin R. Scott- J. Ireland -N. Beery, Jr

Westerns

Blazing Across the Pecos Charles Starrett-Smiley Burnette 55... 7/1/48

Challenge of the Range Charles Starrett-Smiley Burnette

Desert Vigilantes Charles Starrett-Smiley Burnette

El Dorado Pass Charles Starrett-Smiley Burnette 10/14/48

Laramie Charles Starrett-Smiley Burnette

Phantom Valley Charles Starrett-Smiley Burnette 52... 2/19/48

Quick On The Trigger Charles Starrett-Smiley Burnette

Trail to Laredo C. Starrett-S. Burnette-J. Bannon 54... 8/12/48

'Vest of Sonora Charles Starrett-Smiley Burnette 55 . . . 3/25/48

Whirlwind Raiders Charles Starrett-Smiley Burnette 54... 5/13/48

EAGLE LION CURRENT

812 Adventures of Casanova (D)F DeCordova-Bremer-Bey-Sutton 83..

905 Adventures of Gallant Bess *C (D)F C. Mitchell-A. Long-F. Knight 73..

821 Assigned to Danger (My) G. Raymond-N. Nash-R. Bice 66..

Broken Journey (D) A P- Calvert-M. Grahame-F. L. Sullivan.. 89..

826 Canon City (Doc) A 6. Brady-J. Corey-W. Bissell 82..

824 Cl£>se-Up (D)A A. Baxter-V. Gilmore-R. Kollmer 83..

820 Cobra Strikes, The (My)F S. Ryan-R. Fraser-L. Brooks 61..

817 Enchanted Valley, The *C (D)F A. Curtis-A. Gwynne-C. Grapewin 77..

904 Hollow Triumph (D)A Paul Henreid-Joan Bennett 83..

903 In This Corner (D)F S. Brady -A. Shaw- J. Millican 61 1/2

831 Lady at Midnight (My)F R. Denning-F. Rafferty-J. Searle 59..

815 Man from Texas (D)F J. Craig-J. Johnston-L. Bari 71..

325 Mickey *C (C)F L. Butler-B. Goodwin-I. Hervey 87..

819 Noose Hangs High (C)F Abbott-Costello-Downs-Calleia 77..

830 Northwest Stampede *C (C)F J. Leslie-J. Craig-J. Oakie 79..

818 October Man, The (D) A J. Mills-J. Greenwood-E. Chapman 85..

902 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136..

813 Open Secret (D) A J. Ireland-J. Randolph-R. Bohnen 70..

822 Raw Deal (D) A D. O'Keefe-C. Trevor-M. Hunt 79..

816 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn 102..

829 Shed No Tears (D) A W. Ford-J. Vincent-R. Scott 70..

827 Spiritualist, The (D) A T. Bey-L. Bari-C. O'Donnell 78..

823 Sword of the Avenger (D) A R. Del Gado-Sigrid Gurie 72..

814 Take My Life (D)F Greta Gynt-Hugh Williams 80..

.2/7/48 b2/28/48

.10/10/48 b7/31/48

.5/19/48 a4/17/48

.9/12/48 b4/24/48

.6/30/48 b6/26/48

.6/9/48 blO/9/48

.4/24/48 b5/22/48

.3/27/48 b4/3/48

.8/30/48 b8/14/48

.9/19/48 b9/4/48

.8/8/48 b7/31/48

.3/6/48 b4/3/48

.6/23/48 b6/19/48

.4/17/48 b4/10/48

.7/28/48 b7/3/48

.3/20/48 b9/6/47

.9/12/48 b9/18/48

.5/5/48 b7/17/48

.5/26/48 b5/22/48

.4/3/48 b4/3/48

.7/2/48 D7/24/48

.7/7/48 b8/7/48

.6/2/48 b5/15/48

.2/28/48 b5/17/47

COMING

An Old-Fashioned Girl G. Jean- J. Lydon-F. Rafferty

906 Behind Locked Doors (D)A L. Bremer-R. Carlson-D. Fowley 61. . .10/17/48 b9/ll/48

Big Cat, The *T L. McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury »T (D)A V. Hobson-S. Granger 95 b3/20/48

Calendar, The (OA Greta Gynt-John McCallum 79 D6/5/48

Esther Waters (D) A Kathleen Ryan-Dirk Bogarde 108 blO/2/48

He Walked by Night Scott Brady-Richard Basehart a7/10/48

It Always Rains on Sundays G. Withers-J. Warner 92 bll/29/47

Let's Live a Little Hedy Lamarr -Robert Cummings a6/5/48

Man Wanted Anabel Shaw-Robert Lowery

Million Dollar Weekend (D)F G. Raymond-S. Paull-F. Lederer 73 blO/16/48

Mr. Perrin and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt 92 D8/28/48

828 Oliver Twist (D)F R. Newton-A. Guinness-K. Walsh 116 b7/3/48

Parole Turhan Bey-Michael O'Shea a8/21/48

Philo Vance's Peril W. Wright-L. Belasco-R. Ames bl/25/47

Red Shoes, The *T (D)A A. Walbrook-M. Goring-M. Shearer 134 b7/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz

Reign of Terror R. Cummings-A. Dahl-R. Basehart ■.

Ride, Ryder, Ride Jim Bannon-Peggy Stewart

Saraband for Dead Lovers *T (D) A S. Granger-F. Rosay-J. Greenwood 94 blO/2/48

Strange Mrs. Crane, The Marjorie Lord-Robert Shayne alO/9/48

Tulsa *T S. Hayward-R. Preston-P. Armendariz alO/2/48

Westerns

Gun Fighter Lash LaRue-Fuzzy St. John-Mary Scott al2/18/47

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54... 4/10/48 b3/27/48

857 Prairie Outlaws F Dean-R. Ates-J. Holt 57... 5/12/48

858 Tioga Kid, The (W)F E. Dean-R. Ates-J. Holt 54... 6/17/48 b3/20/48

854 Tornado Range (W-S)F Eddie Dean-Roscoe Ates-J. Holt 56... 2/21/48 2/21/48

•55 Westward Trail, The (W)F E. Dean-R. Ates-P. Planchard 56... 3/13/48 b3/13/48

67 blO/16/48

73 . . . May '48 b5/22/ 48

FILM CLASSICS

Alaska Patrol Richard Travis-Helen Westcott

Appointment With Murder (My)F John Calvert-Catherine Craig..

Blonde ice (DiA Leslie Brooks-Koben. Paige....

Daughter of Ramona *C P. Reed-M. Vickers-D. Woods...

Devil's Cargo (M) A J. Calvert-R. Hudson-R. Karns 61... Apr. '48 b3/20/48

File 649, State Dept. *C Lundigan-Bruce-Loo-Ahn

Inner Sanctum (D) A Mary Beth Hughes-Charles Russell 62... Oct. '48 blO/2/48

Miraculous Journey *C (D)F R. Calhoun-A. Long-V. Grey 76. . .Sept. '48 ...b8/14/48

Money Madness H. Beaumont-F. Rafferty-H. Warde 73... Apr. '48 b4/3/48

Sofia *C Gene Raymond-Sigrid Gurie 82. . .Sept. '48 b8/28/48

The Argyle Secrets (My)F W. Gargan-M. Lord-R. Byrd 63... May '48 b4/24/48

Unknown Island *C V. Grey-B. MacLane-P. Reed 10/15/48

Will It Happen Again? (Doc) A Adolph Hitler-Eva Braun 62... May '48 D5/22/48

METRO-COLDWYN-MAYER CURRENT

818 Alias a Gentleman (C-D)A W. Beery-T. Drake-D. Patrick 76..

820 B. F.'s Daughter (D) A B. Stanwyck -Hefiin-C. Coburn 108..

827 Big City (D)M M. O'Brien-R. Preston-D. Thomas 103..

819 Bride Goes Wild, The (C)F V. Johnson-J. AUyson-B. Jenkins 97..

829 Easter Parade *T(M)F J. Garland-F. Astaire-P. Lawford 103..

831 Date With Judy, A *T (C)F W. Beery-J. Powell-E. Taylor 113..

815 High Wall (D) A r. Taylor-A. Totter-H. Marshall 99..

826 Homecoming (D) A Gable-Turner-Baxter-Hodiak 113..

903 Julia Misbehaves (C)F G. Garson-W. Pidgeon-P. Lawford 99..

901 Luxury Liner *T (M)F G. Brent-F. Gifford-J. Powell 99..

828 On An Island With You *T (M)F E. Williams-P. Lawford 107..

825 Pirate, The *T (M) A j. Garland-G. Kelly-W. Slezak 102..

830 Search, The (D)F Montgomery Clift-Aline MacMahon 105..

905 Secret Land, The (Doc)F U. S. Navy 70..

902 Southern Yankee, A (C)F R. Skelton-B. Donlevy-A. Dahl! .! 90..

824 State of the Union S. Tracy-K. Hepburn- V. Johnson 124..

821 Summer Holiday *T (C)A Rooney-De Haven-Huston-Morgan 92..

816 Tenth Avenue Angel (D)F M. O'Brien-A. Lansbury-G. Murphy, . 74..

•17 Three Daring Daughters *T (M)F J. MacDonald-J. Iturbi-J. Powell 115..

.Mar. '48 b2/7/48

.Apr. '48 ....b2/21/48

. June '48
.Mar. '48
.July '48
.July '48
.Feb. '48
.May '48

. .b3/27/48
. .b2/28/48
. .b5/29/48
. .b6/19/48
.bl2/20/47
..b4/10/48

.Oct. '48 b8/14/48

.Sept. '48 ...b8/21/48

.June "48 b5/l/48

.June '48 b4/3/48

.Aug. '48 ....b3/27/48

.Oct. '48 b8/28/48

.Sept. '48 b8/7/48

.Apr. '48 b3/27/48

.5/20/48 D3/13/48

.Feb. '48 bl/17/48

.Mar. '48 ....bS/14/48

SHOWMEN'S TRADE REVIEW

Title

Company

Coroner Creek CoL

Cover-Up UA

Creeper, The 20th-Foi

Crime Doctor's Diary Col.

Cnss-Cross , U-I

Cry of the City 20th-Foi

D

Dangerous Years 20th-Fo>

Daredevils of the Clouds Rep

Dark Past Col

Daughter of Darkness Para

Daughter of the Jungle ^SP-

Daughter of Ramona FC

Date With Judy, A MGM

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer U]

Decision of Christopher Blake WB

Deep Waters 20th-Foi

Design for Death RKQ

Devil's Cargo FC

Devil's Henchmen, The Col.

Disaster Para

Docks of New Orleans Mono

Double Life, A UI

Down to the Sea in Ships ...... 20th- F01

Dream Girl Para

Drums Along the Amazon Rep.

Dude Goes West, The Allied

Duel in the Sun Selznics

Dulcimer Street U-l

Dynamite Pars,

E

Easter Parade MGM

EI Paso Para.

Embraceable You WB

Emperor Waltz, The Para.

Enchanted Valley EL

Enchantment RKO

End of the River Ul

Escape 20th- F01

Esther Waters EL

Every Girl Should Be Married RKO

Eyes of Texas Rep

F

Fallen Idol, The 20th-Fox

False Paradise UA

Family Honeymoon U-l

Fan, The 20th- Fox

Far Frontier Rep.

Feathered Serpent, The Mono.

Feudin', Fussin' and A-Fightin'. . . . U-l

Fighter Squadron WB

Fighting Back 20th-Foi

Fighting Father Dunne RKO

Fighting Mad Mono.

File 649, State Dept. FC

Flamingo Road WB

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para.

For the Love of Mary U-l

Force of Evil MGM

Forever Amber 20th-Foi

Fort Apache RKO

Fountainhead, The WB

Four Faces West UA

French Leave Mono

Fuller Brush Man Col

Fury at Furnace Creek 20th-Foi

G

Gallant Blade Col

Gallant Hombre UA

Gallant Legion, The Rep

Gay Amigo UA

Gay Intruders 20th-Fo»

Gentleman From Nowhere CoL

Gentleman's Agreement 20th-Fox

Girl From Jones Beach WB

Girl From Manhattan, The UA

Give My Regards to Broadway . 20th-Fo»

Golden Eye, The Mono

Good News MGM

Good Sam RKO

Grand Canyon Trail Rep.

Great Gatsby, The Para

Great Sinner, The MGM

Green Grass of Wyoming 20th- F01

Green Promise Ind.

Guns of Hate RKO

H

Half-Past Midnight 20th-Fo»

Hamlet U-l

Happy Times WB

Harpoon SGP

Hatter's Castle Para

Hazard Pan

He Walked by Night EL

Heart of Virginia Rep.

Heiress, The Para

Henry the Fifth UA

Her Wonderful Lie Col.

Here Comes Trouble UA

High Fury UA

High Tension Mono.

High Wall MGM

Hills of Home MGM

Holiday Camp U-l

Hollow Triumph EL

Homecoming — ■ MGM

Homicide WB

Homicide for Three Rep.

House Across the Street WB

Hunted, The AlKee

IHOWMCN'* TRADE REVIEW

Title Company

i

[ Became a Criminal Wb

Idol of Paris Wb

Jane Doe Rep.

impact UA

m This Corner EL

Incident Mono.

[ndian Agent RKO

Indian Scout UA

Inner Sanctum FC

Inside Story. The Rep.

Interference RKO

[ Remember Mama RKO

[ron Curtain 20th-Fox

Iron Dukes Mono,

Isn't It Romantic? Para.

t Surrender Dear Col.

It Always Rains on Sunday EL

[ Was a Male War Bride 20th-Fox

( Wouldn't Be in Your Shoes .... Mono.

J

Jiggs and Maggie in Court Mono.

{inx Money Mono,
oan of Arc RKO

Joe Palooka in Winner Take All. .Mono.

John Loves Mary WB

johnny Belinda WB

fudge Steps Out, The RKO

Julia Misbehaves MGM

June Bride WB

Jungle Goddess SGP

Jungle Jim Col.

jungle Patrol 20th-Fox

K

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door Col.

L

Ladies of the Chorus Col.

Lady at Midnight EL

Laff-Time UA

Larceny U-I

Last of the B admen Allied

Last of the Wild Horses SGP

Law of the Barbary Coast CoL

Le Silence est D'Or RKO

Leather Gloves CoL

Let's Live a Little EL

Letter From an Unknown Woman . . U-l

Letter to Three Wives 20th-Fox

uet's Live Again 20th-Fox

Life of Riley U-I

Life With Father WB

Lightnin' in the Forest Rep.

Little Women MGM

Live Today for Tomorrow U-I

woaded Pistols CoL

Lone Wolf & His Lady CoL

Long Denial, The RKO

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Love Happy UA

Lovers, The Col.

Loves of Carmen Col.

Luck of the Irish, The 20th- Fox

Luckiest Girl in the World MOM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Macbeth Rep.

Madonna of the Desert Rep.

Mad Wednesday UA

Make-Believe Ballroom Col.

Man About the House 20th- Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The Col.

Man From Texas EL

Manhattan Angel Col.

Man on the Eiffel Tower. .. Independent

Man Wanted EL

Mark of the Lash SGP

Mask for Lucretia, A Para.

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-l

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th-Fox

Miracle of the Bells RKO

Miracle in Harlem SG

Miraculous Journey FC

Miss Mink of 1949 20th-Fox

Missourians, The Rep.

Miss Tatlock's Millions Para.

Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Reckless Para.

Mr. Soft Touch CoL

Money Madness FC

Montana WB

Montana Belle Rep.

Moonrise Rep.

Mother Is a Freshman 20th-Fox

Mourning Becomes Electra RKO

Mozart Story, The SGP

Music Man Mono.

My Brother Jonathan Mono

COMING

Act of Violence V. Heflin-R. Ryan-J. Leigh. a8/14/*

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant al0/2/48

Big Jack Wallace Beery -Marjorie Main

Bribe, The R. Taylor- A. Gardner-C. Laughton a8/14/«*

Caught J. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable -Pidgeon-Johnson-Donlevy aB/14/41

Force of Evil John Garfield -Thomas Gomez Jan. '49

Great Sinner G. Peck- A. Gardner-W. Huston

Hills of Home (D)F Lassie-E. Gwenn-D. Crisp 99... Dec. '48 ....blO/9/48

Kissing Bandit, The *T F. Sinatra -K. Grayson Dec. '48 a8/23/47

Little Women *T .Ally son-La wford-Taylor-O'Brien alO/9/48

904 No Minor Vices (C)A D. Andrews-L. Palmer-L. Jourdan 96... Nov. '48 blO/9/48

Piccadilly Incident (D)A Anna Neagle-Michael Wilding 88 D8/31/47

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall ..

Sun in the Morning *T J. MacDonald-C. Jarman, Jr. -Lassie a 8, 14/4*

Take Me Out to the Ball Game *T Sinatra-Williams-Kelly-Garrett al0/9/48

Three Godfathers J. Wayne-P. Armendariz-H. Carey, Jr Jan. '49 a8/14/48

Three Musketeers, The *T (D)F Turner-Kelly-Allyson-Hefhn 123. . .Nov. '48 ...bl0/16/48

Words and Music *T J. Garland-M. Rooney-G. Kelly Jan. '49 a8/14/48

MONOGRAM current

4708 Angels' Alley (D)F L. Gorcey-H. Hall-B. Benedict 67..

4713 Campus Sleuth (My)F. F. Stewart-J. Preisser-B. Sherwood 57..

4712 Docks of New Orleans (My)F Roland Winters- Victor Sen Young 64..

4709 Fighting Mad (D)F L. Errol-J. Kirkwood-E. Knox 75..

4714 French Leave (C-D)F Jackie Cooper-Jackie Coogan 64..

4720 Golden Eye, The R. Winters-M. Moreland 69..

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox 70..

4717 Jinx Money (My)F Gorcey-Hall-Caldwell-McKay 68..

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64.

.3/21/48 .
.4/18/48 .
.4/4/48 .,
.2/7/48 ..
.4/25/48 .
.8/29/48 .
.5/23/48
.6/27/48 .
.9/19/48 .
.8/8/48 ..
.9/5/48 ..
.Oct. '48 .
.2/14/48
.3/7/48 .
3/14/48
.7/11/48
.10/10/48
.7/25/48 .
.6/13/48

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts 79.

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey 66.

My Brother Jonathan (D) A M. Denison-D. Gray 105.

4707 Perilous Waters (D) A D. Castle-A. Long 64.

4705 Rocky (D)F Roddy McDowall-"Rags"-E. Barrier 76.

4710 Rose of the Rio Grande Movita-John Carroll 60..

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best 65.

4726 Smugglers' Cove L. Gorcey-H. Hall-G. Dell 66.

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler 82.

4715 Stage Struck (D)A Audrey Long-Kane Richmond 71.

COMING

Big Fight, The J. Kirkwood-L. Errol-D. Bruce

Bomba, the Jungle Boy Johnny Sheffield-Peggy Ann Garner

Feathered Serpent, The R. Winters-M. Moreland-K. Luke

4803 Incident W. Douglas- J. Frazee-J. Compton 10/31/48

Iron Dukes L. Gorcey-H. Hall-G. Dell

Jiggs and Maggie in Court Joe Yule-Renie Riano

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy. . 80... 12/1/48

Rainmaker, The R. Walburn-W. Catlett-W. Tracy

Temptation Harbour (D)A Robert Newton-Simone Simon 110. .. 11/14/48

Trouble Makers Gorcey-Hall-Dell-Parrish

. .b 1/31/4*
...b6/5/«
. ,b5/ 15/48
. .D2/21/4*
.. .b5/8/48
. . .a8/7/4i
...b5/8/4t
. .D5/22/48
..b8/28/48
..b6/19/48
..b7/24/48
. .b3/13/48
.al2/13/47
. . .D5/8/4*

.b9/25/48
. .a6/5/48
.b6/ 12/48
.b5/ 15/48

..a9/18/48
. .a8/21/48
.alO/16/48
. .b9/U/48

.b8/29/48
.a7/10/48

Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54.

Courtin' Trouble Jimmy Wakely-Cannonball Taylor

4762 Cowboy Cavalier J. Wakely-C. Taylor

4755 Crossed Trails Johnny Mack Brown-Raymond Hatton. 53.

4753 Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57.

4756 Frontier Agent Johnny Mack Brown-Raymond Hatton. 56.

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

4758 Gunning For Justice J.

Hidden banger J.

4761 Oklahoma Blues J.

4764 Outlaw Brand J.

4765 Partners in the Sunset J.

4766 Range Renegades J.

.7/18/48

.7/4/48
.4/11/48
.8/15/48
.5/16/48

.3/28/48
. 10/24/48
.5/6/48 .
.6/6/48 .
.9/26/48
.10/3/48
.8/22/48
.6/20/48 .

M. Brown-R. Hatton-E. Finley 55... 11/7/48

M. Brown-R. Hatton-M. Terhune

Wakely-C. Taylor-V. Belmont 56.

Wakely-C. Taylor 58.

Wakely-Cannonball Taylor 53.

Wakely-C. Taylor-C. Larson 54.

4767 Rangers Ride Wakely-Taylor-Belmont 56.

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55.

4763 Silver Trails Wakely-Taylor-Larson 53.

4752 Triggerman Johnny Mack Brown -Raymond Hatton. 56.

PARAMOUNT current

4709 Albuquerque *C (WD)F R. Scott-B. Britton-G. Hayes 89..

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready 82..

4713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan.. 95..

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61..

4711 Caged Fury (D)F Richard Denning-Sheila Ryan 61..

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85..

4720 Emperor Waltz, The *T (C)F Bing Crosby-Joan Fontaine 103..

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich-J. Lund 116..

4718 Hatter's Castle (D) A R. Newton-J. Mason-D. Kerr 105..

4716 Hazard (C)F P. Goddard-M. Carey-F. Clark 100..

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87..

4712 Mr. Reckless (D)F W. Eythe-B. Britton-W. Catlett 66..

4710 Saigon (D) A A. Ladd-V. Lake-D. Dick 94..

4714 Sainted Sisters, The (C-D)A V. Lake-J. Caulfield-B. Fitzgerald 89..

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71..

4723 So Evil My Love (D) A R. Milland-A. Todd-G. Fitzgerald 109..

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90..

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57..

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146..

4719 Waterfront at Midnight (D) A W. Gargan-M. B. Hughes-R. Travis 63..

.2/20/48 bl/24/4*

.9/3/48 b6/19/48

.4/9/48 b2/21/4*

.7/30/48

.3/5/48 b2/14/48

.7/23/48 b5/8/4«

.7/2/48 b5/8/48

.8/20/48 b6/19/48

.6/18/48 b4/17/48

.5/28/48 b3/20/48

.10/8/48 b8/21/48

.3/26/48 b2/28/48

.3/12/48 D2/7/48

.4/30/48 b3/13/4>

.6/11/48 b4/17/4«

.8/6/48 b3/13/48

.9/24/48 b7/31/48

.5/14/48 b3/13/4*

.4/2/48 b9/27/47

.6/25/48 b5/8/48

COMING

4808 Accused, The L. Young-R. Cummings-W. Corey 1/14/49 a6/19/48

Bitter Victory Cummings-Scott-Lynn-Arden

4814 Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix 4/15/49 al/31/48

Daughter of Darkness (D) A Anne Crawford-Maxwell Reed 91 b2/28/48

4806 Disaster R. Denning-T. Marshall-D. O'Flynn 60... 12/3/48 a6/19/48

4809 Dynamite W. Gargan-L. Brooks-O. Welles 1/28/49 a6/12/48

El Paso *C Payne-Russell-Hayes-Hayden

Great Gatsby, The A. Ladd-B. Field-B. Sullivan a6/12/4»

Heiress, The DeHavilland-Richardson-Hopkins-Clift a8/21/48

Mask for Lucretia, A P. Goddard-J. Lund-M. Carey a9/25/48

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101. . .11/19/48 D9/11/48

4810 My Own True Love (D) P. Calvert-M. Douglas-W. Hendrix 2/4/49 a8/16/47

4803 Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund 81 ... 10/22/48 D7/17/48

Now and Forever C. Rains-M. Carey-W. Hendrix a5/15/4l

One Woman A. Ladd-D. Reed-J. Havoc a9/25/48

4807 Paleface, The *T Bob Hope-Jane Russell 83 ... 12/24/48 a3/6/48

Samson and Delilah *T H. Lamarr-V. Mature-G. Sanders

4804 Sealed Verdict (D) A R. Milland-F. Marly-B. Crawford 83... 11/5/48 b9/ll/4*

sorrowful Jones Bob Hope-Lucille Ball a7/10/4*

Shown

..May '48 D4/3/48

.Dec. '47 ...bll/23/46

..June '48 . ...b4/ 10/48

..Sept. '48 b2/7/48

.June '48
. .Mar. '48
..Sept. '48
. . June '48
. .Mar. '48

..D5/15/48
. .03/13/48
..D7/31/48
. .b5/22/48
,.b3/13/48

..7/8/48 b5/22/48

..Mar. '48 b3/6/48

..9/3/48

..Sept. '48 ....b2/14/48

..July '48 b6/26/48

..July '48 b5/15/48

. .Oct. '48 b8/28/48

..May '48 b4/3/48

..Aug. '48 b7/24/48

Special Agent ■ W. Eythe-L. Elliott-C. Mathews a6/26/48

4812 Strange Temptation R. Milland-T. Mitchell-A. Totter 3/4/49 a7/10/48

4813 Streets of Lmredo *T...:: M. Carey-W. Holden-W. Bendix 3/25/49 a9/25/48

4811 Whispering Smith *T A. Ladd-R. Preston-B. Marshall 2/18/49 a6/14/47

Trade

RKO RADIO CURRENT

814 Arizona Ranger, The (D)F T. Holt-J. Holt-N. Leslie 63.

Ml Best Years of Our Lives F. March-M. Loy-D. Andrews 172.

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas 86.

907 Design for Death (Doc)F Japanese Cast 48.

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman 93.

870 Fort Apache (D) A J. Wayne-H. Fonda-S. Temple 127.

962 Good Sam (C)F Gary Cooper-Ann Sheridan 114.

819 Guns of Hate (W)F Tim Holt-Nan Leslie 61.

868 I Remember Mama (C-D)F I. Dunne-B. Bel Geddes-O. Homolka. . .134.

891 Melody Time *T (M)F R. Rogers-D. Day -Andrews Sisters 75.

869 Miracle of the Bells (D) F. MacMurray-VaUi-F. Sinatra 120.

804 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120.

903 Pearl, The (D) A P. Armendariz-M. E. Marques 78.

821 Race Street (D) A G. Raft-W. Bendix-M. Maxwell 79.

817 Return of the Badmen (W)A Randolph Scott-Anne Jeffreys 90.

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113.

813 Tarzan and the Mermaids (D)F Weissmuller-Joyce-Christian 67.

861 Velvet Touch, The (D)A Russell-Genn-Trevor-Greenstreet 97.

COMING

Baltimore Escapade R. Young-S. Temple- J. Agar a8/21/48

Blood on the Moon Mitchum-Bel Geddes-Preston-Brennan a6/12/48

805 Bodyguard (My) A L. Tierney-P. Lane-P. Reed 62 D9/4/48

Boy With Green Hair *T O'Brien-Ryan-Hale-Stockwell a6/12/48

Brothers in the Saddle T. Holt-R. Martin-R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

Enchantment David Niven-Teresa Wright Nov. '48 a7/3/48

Every Girl Should Be Married G. Grant-F. Tone-D. Lynn a9/ll/48

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin -Martha Hyer

Indian Agent T. Holt-R. Martin-N. Leslie a7/5/47

Interference Mature-Ball-Scott-Tufts a9/ll/48

ioan of Arc *T (D) I. Bergman-J. Ferrer-J. Emery al/3/48

Judge Steps Out, The (D)... A. Knox-A. Southern-G. Tobias a7/5/47

864 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien 89 blO/25/47

Long Denial, The M. O'Hara-M. Douglas-B. Williams a6/5/48

Mr. Joseph Young of Africa Johnson-Armstrong-Toomey-Moore

H22 Mystery in Mexico (My)F W. Lundigan-J. White-R. Cortez 65 b6/26/48

901 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mitchum 92... Nov. '48 b8/7/48

Roseanna McCoy F. Granger-J. Evans-R. Basehart

Roughshod (D) R. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt-Richard Martin

Set-Up, The Robert Ryan

Stagecoach Kid Tim Holt -Richard Martin-Jeff Donnell

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92. . .Nov. '48 b9/4/48

Tarzan's Fountain of Youth L. Barker-B. Joyce-E. Ankers a8/21/48

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95...Nov.'48 b6/26/48

902 Variety Time (Vaudeville)F Kennedy-Errol-Carle 59 b8/7/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window, The B. Hale-B. Driscoll-A. Kennedy a5yi5/48

Rel.

REPUBLIC CURRENT Date

719 Angel in Exile Carroll-Mara-Gomez-Bedoya 90... 9/3/48 a7/17/48

728 Bill and Coo *U (N)F George Burton's Birds 61... 3/28/48 bl2/27/47

703 Campus Honeymoon (MC)F Wilde Twins-R. Crane-A. Mara 61... 2/1/48 bl/31/48

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow 60 ... 10/24/48 b9/4/48

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke 60... 8/10/48 b7/31/48

732 Eyes of Texas *U (W)F R- Rogers-Trigger-L. Roberts 70... 7/15/48 b7/24/48

715 Gallant Legion, The (W)F W. Elliott-J. Schildkraut-A. Booth 88.. 7/25/48 D5/29/48

734 Grand Canyon Trail *U R- Rogers-A. Devine-J. Frazee 67. . .10/15/48

707 Heart of Virginia (D)F Janet Martin-Robert Lowery 60. ..4/25/48 b5/8/48

710 1, Jane Doe (D)F R. Hussey-J. Carroll-V. Ralston 85... 5/25/48 b5/15/48

705 Inside Story, The (C-D)F M. Hunt-W. Lundigan-C. Winninger. . . 87... 3/14/48 b3/27/48

709 King of the Gamblers (D A Janet Martin-William Wright.... 60... 5/10/48 b6/5/48

706 Lightin' in the Forest (D)F L. Roberts-D. Barry-W. Douglas 58... 3/25/48 b4/24/48

704 Madonna of the Desert (D)F L. Roberts-D. Castle-D. Barry 60... 2/23/48 b3/13/48

714 Moonrise (D) A D. Clark-G. Russell-E. Barrymore 90... 10/1/48 b9/ll/48

733 Nighttime in Nevada *U R. Rogers-A. Mara-A. Devine 67... 8/29/48 a7/10/48

708 Old Los Angeles (W) W. Elliott-J. Carroll-C. McLeod 88... 4/25/48 al/17/48

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61... 9/11/48 b9/4/48

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60... 5/31/48 b6/5/48

718 Sons of Adventure Russel Hayden-Lynne Roberts 60... 8/28/48

712 Train to Alcatraz (D) A D. Barry- J. Martin- W. Phipps 60... 6/28/48 D7/17/48

731 Under California Stars *U (W)F R. Rogers-J. Frazee-A. Devine 70... 5/1/48 D5/15/48

COMING

Daughter of the Jungle L. Hall-J. Cardwell-S. Leonard

Drums Along the Amazon Brent-Ralston-Aherne-Bennett 11/1/48 a8/28/48

Far Frontier, The *U R. Rogers-Trigger-G. Davis a9/25/48

Homicide for Three W. Douglas-A. Young-F. Withers a7/17/48

Sp. Macbeth (D) A O. Welles-J. Nolan-D. O'Herlihy 107 blO/16/48

Missourians, The *T W. Elliott-A. Booth- A. Devine ,

Montana Belle Jane Russell-George Brent

Plunderers, The *U R. Cameron -I. Massey a7/24/48

Red Pony, The *T (D) M. Loy-R. Mitchum -L. Calhern alO/25/47

Rose of the Yukon S. Brodie-M. Dell-W. Wright a9/25/48

Wake of the Red Witch Wayne-Russell-Young-Mara a9/25/48

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack 60.

654 California Firebrand *U (W)F Monte Hale-Adrian Booth 63.

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons 60.

758 Denver Kid, The A. Lane-E. Waller : 60.

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller 60.

756 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller 60.

Renegades of Sonora A. Lane-E. Waller-R. Barcroft

741 Son of God's Country (W)F Monte Hale-Pamela Blake 60.

Sundown in Santa Fe A. Lane-E. Waller

856 Timber Trail »U (W)F M. Hale-L. Roberts-J. Burke 67... 6/15/48 ....b7/10/48

652 Under Colorado Skies *U Monte Hale-Adrian Booth 65 ... 12/15/47 ...W2/27/47

SCREEN GUILD PRODUCTIONS

Dead Man's Gold L. LaRue-F. St. John-P. Stewart 60... 9/10/48

Frontier Revenge Lash LaRue-Fuzzy St. John

♦804 Harpoon J- Bromfield-A. Louis 81... 9/24/48

4802 Jungle Goddess G. Reeves-W. McKay-Armida 61... 8/13/48 a7/31/48

Last of the Wild Horses J- Ellison-M. B. Hughes- J. Frazee 10/15/48 ...al0/16/48

Mark of the Lasn L. LaRue-A. St. John-P. Stewart 10/29/48

X-8 Miracle In Harlem (D)A S. Guyse-S. Fetchlt-H. Offley ™ ..10/29/48 ....D8/21/48

..4/15/48 b5/8/48

..4/1/48 b5/8/48

..5/13/48 b5/29/48

. . 10/1/48

..9/15/48 b9/ll/48

..7/25/48

.9/15/48 b9/25/48

SHOWMEN'S TRADE REVIEW

Title

Company

My Dear Secretary UA

My Dream Is Yours WB

My Own True Love Para.

Mystery m Mexico ...RKO

My Girl Tisa WB

N

Naked City U-l

Nicholas Nickelby U-l

Night Beat WB

Night Has a Thousand Eyes Para

Night, Unto Night WB

Night Wind 20th- Foi

Nighttime in Nevada Rep.

No Minor Vices MGM

Noose Hangs High El

Northwest Stampede El

Now and Forever Para

October, Man, The EL

O'Flynn, The , U-l

Old Los Angeles n> Rep.

Oliver Twist < EL

Olympic Cavalcade UA

Olympic Games of 1948 EL

On an Island With You MGM

On Our Merry Way UA

One Last Fling WB

One Night With You Ul

One Sunday Afternoon WB

One Touch of Venus U-]

Open Secret EL

One Woman Para.

Out of the Storm Rep

Outpost in Morocco UA

Paleface Para.

Panhandle Allied

Parole E-L

Pearl, The RKO

Perilous Waters Mono.

Philo Vance's Peril EL

Piccadilly Incident MGM

Pirate. The MGM

Pitfall UA

Plunderers, The Rep.

Port Said Col

Portrait of Jennie SRO

Prairie, The SG

Prejudice Ind

Prince of Foxes 20th-Foi

R

Race Street RKO

Rachel and the Stranger RKO

Racing Luck CoL

Rainmaker, The Mono.

Raw Deal EL

Red Canyon U-l

Red Pony, The Rep

Red River UA

Red Shoes, The EL

Red Stallion in the Rockies EL

Reign of Terror EL

Relentless Col.

Return of the Badmen RKO

Return of October Col

Return of Wildfire SGP

Ride, Ryder, Ride EL

Riders of the Whistling Pines CoL

River Lady . U-l

Road House 20th-Foi

Rocky Mono

Rogues' Regiment U-l

Romance on the High Seas WB

Rope WB

Rose of the Rio Grande Mono

Rose of the Yukon ; Rep

Roseanna McCoy RKO

Rough Sketch Col

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col

Rusty Saves a Life Col

Ruthless El

Saigon Para

Sainted Sisters Para

Samson and Delilah Para.

Sand 20th-Foi

Saraband for Dead Lovers EL

Saxon Charm, The U-J

Scudda Hoo, Scudda Hay 20th-Fo»

Sealed Verdict Para

Search, The MGM

Secret Beyond the Door, The U-l

Secret Garden, The MGM

Secret Land, The.... MGM

Secret Service Investigator Rep.

Set-Up, The RKO

Shaggy -Para-
Shanghai Chest, The Mono

Shed No Tears EL

Shep Comes Home SGP

Silent Conflict UA

Silver River WB

Singin' Spurs Col

Sinister Journey UA

Sitting Pretty ..20th-Foi

Sixteen Fathoms Deep Mono

Slightly French Col

Smart Girls Don't Talk WB

Smart Woman Allied

Smugglers Cove Mone

Snake Pit, The 20th-Fo>

Snowbound U-l

So Evil My Love Para.

Sofia FT

SHOWMEN'S TRADE REVIEW

Title

Company

Somewhere in the City WB

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones : Para.

S. O. S. Submarine SGP

So This Is New York UA

South of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stagecoach Kid RKO

Stampede A A

State of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Strange Temptation Para.

Street With No Name 20th-Fox

Streets of Laredo Para.

Strike It Rich Allied

Summer Holiday MGM

Sword of the Avenger EL

T

Take Me Out to the Ball Game. . .MGM

Take My Life EL

Tap ■ Roots U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th- Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets FC

They Live By Night RKO

Thirteen Lead Soldiers 20th- Fox

This Was a Woman 20th- Fox

Three Daring Daughters, The MGM

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life UA

To the Ends of the Earth Col.

To the Victor WB

Too Late for Tears UA

Trail of the Mounties SG

Train to Akatraz Rep.

Triple Cross 20th-Fox

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th-Fox

Tucson 20th-Fox

Tulsa EL

Two Guys and a Gal WB

Two Guys from Texas WB

u

Unconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man Col.

Unfaithfully Yours 20th-Fox

Unknown Island FC

Untamed Breed, The Col.

Up in Central Park U-I

Orubu U«

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle, The UA

Voice of the Turtle WB

w

Wake of the Red Witch Rep.

Walking Hills CoL

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th- Fox

When My Baby Smiles at Me. 20th- Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc' Robbinf UA

Wild Bill Doolin Col.

Will It Happen Again? FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The 2§th-Fox

Winslow Boy, The 20th-Fox

Winter Meeting WB

Woman from Tangiers Col.

Woman in White WB

Woman's Vengeance UI

Words and Music MGM

Wreck of the Hesperus Col.

Y

YeUow Sky 20th-Fox

You Gotta Stay Happy U-I

You Were Meant for Me 20th-Fox

Younger Brothers, The WB

z

Zamba Ind.

Grant-M. Loy-M.
Jones-J. Cotten-E.

Douglas 94... 3/25/48 b3/17/48

Barrymore all/1/47

4805 Mozart Story, The H. Holt-W. Markus 99... 10/8/48 al0/9/48

Outlaw Country .....Lash LaRue-Fuzzy St. John-P. Stewart

4705 Prairie, The (D) L. Aubert-A. Baxter 76... 8/6/48 al2/27/47

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes.... 81... 8/13/48 D8/21/48

S.O.S. Submarine (D)F Italian Navy 71. . .10/17/48 ...bl0/16/48

Shep Comes Home Robert Lowery-Lanny Rees 62... 12/3/48

Son of a Gunman .....Lash LaRue-Fuzzy St. John

Son of Billy the Kid Lash LaRue-Fuzzy St. John

Thunder in the Pines George Reeves-Ralph Byrd 62... 11/5/48

4708 Trail of the Mounties R. Hayden-Jennifer Holt 42... 2/21/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F. C
Portrait of Jennie (D) J.

20TH-FOX CURRENT 1947-48

809 An Ideal Husband *T (C-D)A P. Goddard-M. WUding-D. Wyn

820 Anna Karenina (D) A V. Leigh-R. Richardson-K. Mooj

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn..

817 Arthur Takes Over (C)F Lois Collier-Richard Crane

805 Call Northside 777 (D) A J. Stewart-R. Conte-L. J. Cobb.

807 Challenge, The (D)F T. Conway-J. Vincent-R. Staple

825 Checkered Coat, The (D) A T. Conway -N. Nash-H. Hatfield

819 Counterfeiters, The (My) A John Sutton-Doris Merrick

839 Creeper, The (My) A E. Cianelli-O. Stevens- J. Vincem

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark...

804 Dangerous Years (D)F William Halop-Ann E. Todd

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romerc

822 Escape (D) A ...Rex Harrison -Peggy Cummins.

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray..

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde

815 Fury at Furnace Creek (W) V. Mature-C. Gray

840 Gay Intruders, The (C)A John Emery -Tamara Geva

806 Gentleman's Agreement (D)F G. Peck-D. McGuire-J. Garfield

818 Green Grass of Wyoming *T (D)F... P. Cummins-C. Coburn-R. Arthur.

808 Half Past Midnight (D)F K. Taylor -P. Knudsen-J. Sawyer..

816 Iron Curtain, The (D) A D. Andrews-G. Tierney-J. Havoc.

813 Let's Live Again (D)F J. Emery-J. Millican-T. Holmes...

812 Meet Me at Dawn (C)A W. Eythe-S. Holloway-B. Campbell...

824 Mine Own Executioner (D)A B. Meredith-K. Moore-D. Gray

843 Night Wind (D)F Flame-Charles Russell ,

823 Street With No Name, The (Doc)A M. Stevens-R. Widmark-L. Nolan

811 Scudda Hoo, Scudda Hay. *T (D)F J. Haver-L. McCallister-W. Brennan..

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb

836 That Lady in Ermine *T (M)A B. Grable-D. Fairbanks, Jr ,

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer

802 You Were Meant for Me (MC-D)F ....J. Crain-D. Dailey-O. Levant

829 Winner's Circle, The (Doc)F Johnny Longden-Morgan Farley.

COMING

Beautiful Blonde From Bashful Bend *T Grable-Romero-Vallee-San Juan

846 Belle Starr's Daughter G. Montgomery -R. Cameron-R. R(

. 96..

.Mar. '48 .

..bll/29/47

.110..

.May '48 .

.. .b2/28/48

. 99..

.Oct. '48 ,

b9/ll/48

. 63..

.May '48 .

...b4/ 10/48

111..

.Feb. '48 .

...bl/24/48

. 68..

.Mar. '48 .

...b2/28/48

, 62.

.July '48

...b8/14/48

74. .

.June '48 .

b6/5/48

68..

.Sept. "48

b9/4/48

95. .

.Oct. '48

b9/18/48

, 61..

.Feb. '48 .

..bl2/20/47

. 85..

.July '48

, , b7/3/48

. 78..

.Sept. '48 .

...b5/29/48

.Aug. '48

b8/7/48

.139. .

.Sept. '48 .

. .blO/16/47

. 88. .

.May '48 .

. . .b4/10/48

68..

.Sept. '48 .

...b6/19/48

118..

.Mar. '48 .

..bl 1/15/47

. 89..

.June '48 .

...b5/22/48

.June '48 .

. . .b4/24/48

69..

.Mar. '48

, , b3/6/48

. 87..

.May '48

...,b5/8/48

, 68..

.Apr. "48

b3/6/48

99.

.Sept. '48

....b9/4/48

. 89.

.Apr. '48

...b3/20/48

102..

.July '48

. ..M2/6/47

. 68.

.Oct. '48

b9/25/4«

91.

.July '48

...b6/26/48

. 95.

.Apr. '48

....D3/6/48

. 84.

.Apr. '48

...b2/28/48

89.

. .Aug. '48

...b7/17/48

66.

.Apr. '48

b6/5/48

91..

.Feb. '48

...bl/24/48

111.

.Aug. '48

....b7/10/48

. 75.

.Aug. '48

...b6/19/48

. .. .a8/28/48

65.

.Nov. '48

Canadian Pacific *C Randolph Scott-Jane Wyatt alO/16/48

Chicken Every Sunday D. Dailey-A. Young-C. Holm a7/17/48

Down to the Sea in Ships R. Widmark-C. Kellaway-D. Stockwell alO/9/48

Fallen Idol, The (D) A M. Morgan-R. Richardson-B. Henrey. . . 92 b8/28/48

Fan, The Crain-Sanders-Carroll-Greene a7/24/48

I Was a Male War Bride Cary Grant- Ann Sheridan

848 Jungle Patrol (D) A K. Miller-A. Franz-R. Ford 72... Nov. '48 b9/25/48

Letter to Three Wives Darnell-Crane-Lynn-Sothern a7/17/48

Man About the House, A M. Johnson-D. Gray-K. Moore 94 b6/28/47

Miss Mink of 1949 Jimmy Lydon-Lois Collier-Richard Lane ■

Mother Is a Freshman *T(C) L. Young-V. Johnson-R. Valleee a9/25/48

Prince of Foxes T. Power-O. Welles-W. Hendrix alO/2/48

844 Road House (D) A Lupino-Wilde-Holm-Widmark 95... Nov. '48 b9/25/48

Sand *T M. Stevens-C. Gray-C. Grapewin a7/17/48

Snake Pit, The (D) O. deHavilland-L. Genn-M. Stevens alO/11/47

That Wonderful Urge T. Power-G. Tierney-R. Gardiner a6/19/48

This Was a Woman (D) A Sonia Dresdel-Barbara White a 1/24/48

Triple Cross T. Conway-S. Brodie-B. Billingsley

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts 63 a6/19/48

Tucson J. Lydon-P. Edwards-C. Russell a7/17/48

850 Unfaithfully Yours (C)A Harrison-Darnell-Lawrence-Vallee 105 blO/2/48

845 When My Baby Smiles at Me *T Grable-Dailey-Oakie-Havoc Nov. '48 a5/29/48

While I Live (D) A T. Walls-C. Evans-C. Raye 85 bl0/18/47

Winslow. Boy, The (D)F R. Donat-Sir C. Hardwicke-B. Radford. 117 D9/11/48

849 Yellow Sky *T G. Peck-A. Baxter-R. Widmark a7/17/48

UNITED ARTISTS CURRENT

Arch of Triumph (D)A Sp I. Bergman-C. Boyer-C. Laughton 120... Mar. '48 b.2/21/48

Four Faces West (D)F J. McCrea-F. Dee-C. Bickford 90... 5/15/48 . D5/15/48

Henry the Fifth (D)F *T L. Olivier-R. Asherson 134 b4/27/46

Here Comes Trouble *C (C)F B. Tracey-J. Sawyer-E. Parnell 50... 4/9/48 b4/17/48

Laff-Time W. Tracy -P. Morgan-E. Janssen 110... 4/9/48

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65... Apr. '48 bl/24/48

Olympic Cavalcade Olympic Stars July '48

On Our Merry Way B. Meredith-P. Goddard-F. MacMurry.. 98... Feb. '48 b2/7/48

Pitfall (D) A D. Powell-L. Scott-J. Wyatt 80... 8/19/48 b8/7/48

Red River (D)F J. Wayne-M. Clift-W. Brennan 125.

Silent Conflict (W)F W. Boyd-A. Clyde-R. Brooks 61.

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80.

Texas, Brooklyn, and Heaven (C)A G. Madison-D. Lynn-J. Dunn 76.

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney 109.

Urubu (D)F Native Cast 66.

Vicious Circle (D) A Conrad Nagel 77.

Who Killed 'Doc' Robbin? *C (OF V. Grey-D. Castle-G. Zucco 51.

COMING

Angry God, The Alicia Parla-Casimiro Ortega

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers... 90 b9/4/«

Atlantis, The Lost Continent Maria Montez-Jean Pierre-Aumont

Borrowed Trouble William Boyd- Andy Clyde

Cover-Up W. Bendix-D. O'Keefe-B. Britton a8/21/48

Dead Don't Dream, The (W) W. Boyd-A. Clyde

False Paradise Wm. Boyd-Andy Clyde

Gallant Hombre Duncan Renaldo-Leo Carillo

Gay Amigo, The D. Renaldo-L. Carrillo-Armida a8/28/48

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Laughton 81 b9/18/4«

High Fury Madeleine Carroll-Ian Hunter 71. . .11/19/48

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew aS/21/48

Love Happy , Marx Bros.-Massey-Vera Ellen-Hutton

.8/26/48 b7/17/48

.Apr. '48 ....b4/17/«
.May '48 ....b5/15/48

.8/11/48 b7/17/48

.5/27/48 .....b5/29/«

.8/16/48 D8/21/48

.7/24/48 D5/29/48

.Apr. '48 b5/8/4l

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour alO/9/48

Mad Wednesday (D)F ti. Lloyd-R. Washburn-J. Conlin 89 . ..b2/Z2/4i

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95 b9/ll/48

Outpost In Morocco ueorge Kaft-Altim Tamirotf

Sinister Journey Wm. Boyd-Andy Clyde

Strange Gamble (W) W. Boyd-A. Clyde-R. Brooks al2/13/47

Too Late for Tears Scott-DeFore-Miller-Corey

Vendetta (D) Hillary Brooke-Faith Domergue a5/10/47

UNIVERSAL-INTERNATIONAL current

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83... July '48 b7/3/48

657 All My Sons (D) A Edward G. Robinson-Burt Lancaster... 94... May '48 b2/21/48

656 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.. 90... May '48 b3 13/48

663 Bad Sister M. Lockwood-I. Hunter 91...July*48 bl2/6/47

653 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn 8t...Apr. '48 bl/31/48

655 Casbah (D)A Y. DeCarlo-T. Martin-P. Lorre 94... Apr. '48 b3/6/48

Corridor of Mirrors (D)A E. Portman-E. Romney 105 D3/27/48

658 Dear Murderer (D) A E. Portman-G. Gynt-D. Price... 94... May '48 b6/7/48

650 Double Life, A (D) A R- Colman-S. Hasso-E. O'Brien 104. . .Mar. '48 bl/3/48

End of the River, The (D) A Sabu-Bibi Ferreira 80... June '48 ...bll/29/47

665 Feudin', Fussin' and A-FightuY D. O'Connor-M. Main-P. Kilbride 78... July '48

672 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90y2. . .Sept. '48 ..b8/28/48

979 Holiday Camp M- Lockwood-P. Roc-D. Price 96... Mar. '48 b8/23/47

669 Larceny (D)A J- Payne-J. Caulfield-D. Duryea 89... Aug. '48 b8/7/48

659 Letter from an Unknown Woman (D) A Joan Fontaine-Louis Jourdan 90... June '48 b4/10/48

666 Man-Eater of Kumaon (D)F Sabu-W. Corey-J. Page 80... July '48 . ...D6/19/48

667 Mr. Peabody and the Mermaid (C)A W. Powell-A. Blyth-I. Hervey 89... Aug. '48 b7/10/48

651 Naked City, The (D) A B. Fitzgerald-H. Duff-D. Hart 96... Mar. '48 bl/24/48

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105 b3/22/47

One Night With You (OF Nino Martini-Patricia Roc 92 b5/l/48

670 One Touch of Venus (C)A R. Walker-A. Gardner-D. Haymes 81... Aug. '48 b8/21/48

661 River Lady *T (D) A Y. DeCarlo-D. Duryea 78... June '48 b5/8/48

671 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88. . .Sept. '48 b9/4/48

627 Secret Beyond the Door (D) A J. Bennett-M. Redgrave-A. Revere 98" 2- Feb. '48 bl/10/48

Snowbound R. Newton-D. Price 86

668 Tap Roots »T (D)F V. Heflin-S. Hayward-B. Karloff 109. . .Aug. '48 b6/26/48

662 Up in Central Park (C)F D. Durbin-D. Haymes-V. Price 87... June '48 b5/29/48

634 Woman's Vengeance, A (D) A Charles Boyer-Ann Blyth 96... Feb. '48 ...bl2/20/47

COMING

Amboy Dukes, The P. Fernandez- Al Ramsen-B. Whiting

677 Brothers, The (D) A Patricia Roc- Will Fyffe 98 b5/24/47

•35 Bush Christmas (D)F C. Rafferty-J. Fernside 76... Dec. '48 ...bll/29/47

Calamity Jane & Sam Bass *T Yvonne DeCarlo-Howard Duff ,

Countess of Monte Cristo S. Henie-O. San Juan-F. Trenkler a6/19/48

Criss Cross B. Lancaster-Y. De Carlo-D. Duryea a9/18/48

Dulcimer Street (D)A R. Attenborough-A. Sim-F. Compton. . . 112 b8/7/48

Family Honeymoon C. Colbert-F. MacMurray a8/14/48

Sp. Hamlet (D)F Laurence Olivier-Jean Simmons 150 b5/15/48

Kiss the Blood Off My Hands (D) A J. Fontaine-B. Lancaster-R. Newton 79. . .Nov. "48 ...bl0/16/48

Life of Riley W. Bendix-R. DeCamp-J. Gleason

673 Live Today for Tomorrow (D)A F. March-E. O'Brien-F. Eldridge 91 b8/28/48

Mexican Hayride Abbott & Costello 7/17/47

O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Red Canyon A. Blyth-H. Duff-G. Brent a8/14/48

Rogue's Regiment (D) A D. Powell-M. Toren-V. Price 86... Nov. '48 bl0/2/48

You Gotta Stay Happy J. Fontaine-J. Stewart-E. Albert a8/7/48

WARNER BROS. current

719 April Showers (C)F J. Carson-A. Sothern-R. Alda 95... 3/27/48 b3/13/48

727 Big Punch, The (D) A W. Morris-L. Maxwell-G. MacRae 80... 6/26/48 b5/29/48

732 Embraceable You (D) A D. Clark-G. Brooks-S. Z. Sakall 88.. .8/21/48 b7/31/48

717 I Became a Criminal (D) A Sally Gray-Trevor Howard 78... 3/6/48 b7/12/47

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall 101 ... 7/31/48 b7/10/48

702 Life With Father (C)F W Powell-I Dunne-E Taylor 118. . .8/14/48 b8/16/47

715 My Girl Tisa (C-D)F L. Palmer-S. Wanamaker-A. Tamiron. . 95... 2/7/48 bl/24/48

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore 99... 7/3/48 b6/12/48

802 Rope *T (D) A J. Stewart-J. Dall-F. Granger 80... 9/25/48 c-8/28/48

725 Silver River (W)A Errol Flynn-Ann Sheridan 107. . .5/29/48 D5/8/48

803 Smart Girls Don't Talk (D) A V. Mayo-B. Benhett-R. Hutton 81... 10/9/48 b9/18/48

720 To the Victor (D) A D. Morgan-V. Lindfors-V. Francen 101. . .4/10/48 b4/3/4h

801 Two Guys From Texas *T (C)F J. Carson-D. Morgan-D. Malone 86... 9/4/48 b8/7/48

716 Voice of the Turtle (C)A R. Reagan-E. Parker-E. Arden 103. . .2/21/48 M2/27/47

726 Wallflower (C)F J. Reynolds-R. Hutton-J. Paige 77... 6/12/48 b5/22/48

721 Winter Meeting (D) A B.Davis-J.Davis-J.Paige 100. . .4/24/48 b4/10/48

724 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet 109. . .5/15/48 b4/24/48

COMING

Adventures of Don Juan *T (H-R) Errol Flynn-Viveca Lindfors a2/7/48

Cleopatra Arms David Niven-Jane Wyman . . . . !a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone

Decision of Christopher Blake, The (D) A. Smith-R. Douglas .alO/11/47

Fighter Squadron *T Edmond O'Brien-Robert Stack .... .tf/24/48

Flamingo Road J. Crawford-G. George-G. Michael

Flaxy Martin Z. Scott-V. Mayo-D. Kennedy .'.'.'.'.'.'a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey !a8/28/48

Girl from Jones Beach, The V. Mayo-R. Reagan-E. Bracken !!a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris-J. Paige-B. Bennett .". . .'.'alO/2/48

Idol of Paris (D) A Michael Rennie-Beryl Baxter 105 . . . . .b2/28/48

John Loves Mary Reagan-Carson-Neal-Morris . ...a5/l/48

804 Johnny Belinda (D) A J. Wyman-L. Ayres-C. Bickford 104... 10/23/48 b9/18/48

June Bride B. Davis-R. Montgomery-B. Lyon 97.. 11/13/48 a7/10/48

Kiss in the Dark Jane Wyman-David Niven

Look for the Silver Lining *T J. Haver-R. Bolger-G. MacRae '. . . . . a7 /3/48

Montana *T Errol Flynn- Alexis Smith !!!!!!!!!!!

My Dream Is Yours *T Carson-Day-Bowman-Arden . ' . a6/26/48

Night Beat W. Douglas-A. Hale-R. Alda '. '. \ '. !a8/28/48

Night Unto Night (D) Ronald Reagan- Viveca Lindfors ....!!!!.".! a5/10/47

One Last Fling A. Smith-Z. Scott-J. Backus .... a5/22/48

One Sunday Afternoon *T Dennis Morgan-Janis Paige !!!!!"!!! '. a5/22/48

Somewhere in the City V. Lindfors-E. O'Brien-V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott . . . . .a7/24/48

Two Guys and a Gal «T . .D Morgan-J. Carson-D. Day

Under Capricorn *T Ingrid Bergman-J. Cotten-M. Wilding..!............

Whiplash (D) D. Clarke-A. Smith-S. Z. Sakall aii/i/47

Younger Brothers, The *T W.Morris-J.Paige-B.Bennett a7/24/48

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign ana
U. S. origin not distributed by m*
jor outlets. Titles are followed, U.
parentheses, by name of country oi
origin and U. S. national distributor
names of stars, running time, ant-
date of issue in which review at
peared, in that order.

A FRIEND WILL COME TONIGHT
(Lopert) Michel Simon, Madeleln*
Sononge. 92. b7/17/48.

ALL'S WELL (U. S.-Independeni .

D. Lamour-C. Laughton

BLIND DESIRE (France-Discln*
Int'l) Jean-Louis Barbault-Edwi»
Feuillere. 88. b6/12/48.

BLIND GODDESS, THE (England)

E. Portman - H. Williams. 88.
b9/25/48

BRIGHTON ROCK (England). R.
Attenborough - H. Baddeley. 92.
bl/3/48

DAMNED, THE (France-Discina
H. Vidal-F. Marley. 165. b5/l/48

DAY OF WRATH (Denmark
Schaefer). L. Movin-T. Roose. 10C
b5/l/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mai-
carini. 95. c-5/29/48

FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81
b8/28/48

STRIC-FRAC (France-Oxford). Fer-
nandel-Arletty. 90. b6/5/48

GHOSTS OF BERKELEY SQUARE
(England). R. Morley-F. Aylmer.
90. bll/r/47

GREEN PROMISE (U. S.-Independ-
ent) . W. Brennan-M. Chapman.

HONORABLE CATHERINE, THE
(France - European Copyrights,
Inc.) E. Feuillere-A. Luguet. 85.
b9/25/48

ILLEGALS, THE (U. S.-Majti
Burstyn) T. Torres- Y. Mikalo-
witch. 75. b7/10/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond.
101. blO/2/48

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoli.
93. b9/25/48

LOVES OF JOANNA GODDEN,
THE (England) . G. Withers - J.
Macalium. 85. b6/21/47

LOUISIANA STORY (U. S.-Lopert
Films) J. Boudereaux-L. Le Blanc.
77. bl0/2/48

MAN ON THE EIFFEL TOWER
(U. S. -Independent) C. Laughton-

F. Tone.

MARK OF CAIN, THE (England).

E. Portman-S. Gray. 88. bl/17/48

MARIUS (France-Siritizky Int'l)
Raimu-P. Fresnay. 128. b5/15/48

MRS. FITZHERBERT (England). P.
Graves-J. Howard. 99. b2/14/48

MURDERERS AMONG US (Ger-
many-Artkino) H. Knef-E. Bor-
chert. 84. b8/28/48

NAIS (France-Siritizky-Int'l). Fer-
nandel-J. Pagnol. 105. b6/19/48

PAISAN (Italy -Mayer-Bur.) C
Sazio-R. Von Loon. 118. b2/28/48

PORTRAIT OF INNOCENCE
(France-Siritzky-Int'l) Louis Car-
letti-Gilbert Gil. 90. b6/12/48.

PREJUDICE (U. S.-Independent) D.
Bruce-B. Edwards. a9/25/48

PRIVATE LIFE OF AN ACTOR
(France - Siritzky) . S. Guitry - L.
Marconi. 102. b9/18/48

QUIET WEEKEND (England-Distin-
guished) D. Farr-F. Cellier. 83
b8/28/48

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich-J. Gabin. 90
b6/5/48

SHOWTIME (En gland -English
Films). A. Todd-R. Greene. 91
b6/5/48

SPIRIT AND THE FLESH, THE
(Italy-Variety) G. Cervi-D. Sassoli.
98. b8/28/48

STORY OF LIFE, THE (U. S.-Cru-

sades) J. Crehan-W. McKay. 67
b7/lu/48

STRANGE VICTORY (U. S.-Target)
V. Richardson-C. McGregor. 73
D7/24/48

SYMPHONIE PASTORALE (France-
Film Rights). M. Morgan-P. Blan-
char. 105. blO/9/48

THEY ARE NOT ANGELS (France-
Siritzky-Infl). P. Blanchard-R
Bussieres. 130. D5/29/48

WEAKER SEX, THE (England). U.
Jeans-C. Parker. 84. blO/2/48

WHERE WORDS FAIL (Argentina-
Lopert) E. Muino-I. Bertini. 9w
b8/28/48

ZAMBA (U. S.-Independent) . J
Hall-G. Cooper.

NEWSREEL SYNOPSES

(Released Wednesday, October 20)

MOVIETONE (Vol. 31, No. 83)— The
Dewey Story; President Eisenhower in-
stalled at Columbia U.

NEWS OF THE DAY (Vol. 20, No.
213) — Eisenhower installed as Columbia
president; Speedboat thrills on unique
"track"; California trims Wisconsin in
drive for the Rose Bowl; The Dewey
Story.

PARAMOUNT (No. 16)— World's first
ram-jet helicopter ; Weirdest water arena ;
The Dewey Story.

UNIVERSAL (Vol. 21, No. 187) —
Eisenhower takes office at Columbia ;
Ram-jet helicopter tested; The Dewey
Story.

WARNER PATHE (Vol. 20, No. 18)
— The Dewey Story; Columbia Univer-
sity installs Eisenhower; '49ers crush
Colts in pro thriller.

ALL AMERICAN (Vol. 7, No. 313)—
Church on wheels brings religion to peo-
ple; High school paper awarded inter-
national honors; 4H Club students at
livestock show; Wilberforce beats Tuske-
gee in football classic.

TELENEWS (Vol. 1, No. 42)— The
Marshall Plan today, its obstacles and
successes ; Snake cultists in weird ritual ;
Red indictments protested; Ickes takes
his stand; Jet power comes to the bi-
cycle ; Community dog trading revived ;
Henny Youngman at N. Y. antique
show ; People in the news : Stuart Per-
koff, Ingrid Bergman and Paavo Nurmi;
Sports: Texas T.C.U. beats Aggies 27-14
— Forty Niners down Yanks 21-7.

(Released Saturday, October 23)

MOVIETONE (Vol. 31, No. 84)— The
Truman story; Football: Pennsylvania
20, Columbia 14 — Michigan 28, North-
western 0.

NEWS OF THE DAY (Vol. 20, No.
214) — The Truman story; Sports: Michi-
gan trims Northwestern — Pennsylvania
vs. Columbia.

PARAMOUNT (No. 17)— Gridiron heat
wave: 86,000 see mighty Michigan
crush Wild Cats — Pennsylvania beats
Columbia in final seconds; The Truman
story.

UNIVERSAL (Vol. 21, No. 188)—
Football: Michigan 28, Northwestern 0 —
Pennsylvania 20, Columbia 14; The Tru-
man story.

WARNER PATHE (Vol. 20, No. 19)—
General Clay visits the Ruhr; The Tru-
man story ; Michigan swamps North-
western.

In the Motion Picture Field

Only One Trade Journal

SHOWMEN'S TRADE
REVIEW

Is a Member of

ASSOCIATED BUSINESS
PAPERS

ASTOR PICTURES

RE-ISSUES (Nationally Released)

Ttme Rel. ReU
Mins. Date Dot*

Frontiers of '49 "Wild Bill" Elliott 1/1/49 1939

In Early Arizona "Wild Bill" Elliott 3/1/49 1938

Law Comes to Texas, The "Wild Bill" Elliott 60... 10/ 1/48 1939

Lone Star Pioneers "Wild Bill" Elliott 12/1/48 1939

Man from Tumbleweeds "Wild Bill" Elliott 2/1/49 1940

Pioneers of the Frontier "Wild Bill" Elliott 5/1/49 1940

Return of Daniel Boone "Wild Bill" Elliott 62... 11/1/48 1941

Taming of the West "Wild Bill" Elliott 4/1/49 1939

Toll of the Desert F. Kohler, Jr.-B. Mack 55... 6/1/48 1931

Wagon Trail Harry Carey 58... 5/30/48 1935

FILM CLASSICS

Border Wolves Bob Baker 56... 8/ 15/48 1938

Challenge, The J. Gardner-M. Clare 78... 5/20/48 1939

Deep in the Heart of Texas J. M. Brown-Ritter 61... 7/15/48 1943

Drums *T Sabu-R. Massey 7/20/48 1938

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48 1943

Four Feathers 'T J. Duprez-R. Richardson 7/20/48 1939

Gun Justice Ken Maynard 61... 9/15/48 1934

Gung-Ho R. Scott-R. Mitchum 87... 6/11/48 1943

Last Stand ..Bob Baker 57... 9/ 15/48 1938

Man Who Reclaimed Head C. Rains-J. Bennett 7/1/48 1935

Pony Post Johnny M. Brown 60... 8/15/48 1940

Tower of London B. Karloff-B. Rathbone 7/1/48 1939

Wheels of Destiny Ken Maynard 65... 7/ 15/48 1934

MONOGRAM

4711 Sign of the Wolf M Whalen-G. Bradley 69... 5/2/48 1941

PARAMOUNT

R7-3508 Crusades, The L Young-H. Wilcoxon 126... June '48 1935

REALART PICTURES

1250 Corvette K-225 R. Scott-B. Fitzgerald 98... May '48 1948

871 Wings Over Honolulu R. MUland-W. Barrie 78... May '48 1937

RKO RADIO

892 Bambi *T Disney Feature Cartoon 70 1943

882 Border G-Man (W) G. O'Brien-L. Day 60 1938

818 Bring 'Em Back Alive Frank Buck 1933

881 Gun Law (W) G. O'Brien-R. Oehman 60 1933

884 Lawless Valley (W) G. O'Brien 1938

883 Painted Desert (W) G. O'Brien-L. Day 60 1938

886 Timber Stampede (W) G. O'Brien-M. Reynolds , 1939

885 Trouble in Sundown (W) G. O'Brien- W. Bond iggf

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L. Hayward-J. Fontaine 108.

S-5 Flirting With Fate J. E. Brown-B. Roberts 72.

HC23 Hidden Gold W. Boyd-R. Hayden 62..

S-4 King of the Turf A. Menjou-D. Costello 89..

HC20 Law of the Pampas W. Boyd-R. Hayden 79..

S-8 Miss Annie Rooney S. Temple-W. Gargan 88..

HC19 Range War W. Boyd-R. Hayden 69..

S-3 Runaway Daughter B. Stanwyck-R. Young , 71..

HC21 Santa Fe Marshal W. Boyd-R. Hayden 70..

HC22 Showdown, The .' W. Boyd-R. Hayden 66..

HC24 Stagecoach War W. Boyd-R. Hayden 64..

S-6 That's My Boy J. Durante-R. Tauber 81..

..10/1/48 1938

..9/3/48 1938

..8/27/48 1940

..8/20/48 1939

.6/3/48 1939

.10/1/48 1943

.5/7/48 1939

.8/20/48

.6/25/48 1940

.7/30/48 1940

.10/22/48 1940

.9/3/48

20TH CENTURY-FOX

830 Belle Starr R. Scott-G. Tierney 87.,

834 Blood and Sand T. Power-L .Darnell 125.

831 Frontier Marshal R. Scott-N. Kelly 71..

835 I Wake Up Screaming B. Grable-V. Mature 82.

832 Rose of Washington Square T. Power- A. Faye 86..

833 Slave Ship W. Baxter-W. Beery.

.June '48 1941

.Aug. '48 1941

.June "48 1939

.Aug. "48 1941

.July '48 1939

92... July '48

.1937

WARNER BROS.

730 Flowing Gold J. Garfield-P. O'Brien 82.

729 God's Country and the Woman G. Brent-B. Roberts 71.

723 The Fighting 69th J. Cagney-P. O'Brien 78.

72? Valley of the Giants W. Morris-C. Trevor 79.

.7/17/48 1940

..7/17/48 193ft

.5/8/48 19M

.5/8/48 I***

1947-48 SHORT SUBJECT BOOKING GUIDE

•tl. No. Title Rel. Date Data

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20

Boss Comes to Dinner (10) 4/1

Makers of Destiny #l(17!/2) 5/1 6/5

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)

9451 A Voice Is Born (20|/2).. 1/15

12/20
12/20
6/5
6/19

THREE STOOGES COMEDIES (8)

9401 Brideless Groom (16!/,)... 9/11 ■■

9402 Sing a Song of Six

Pants (17) 10/30

9403 All Gummed Up (18) 12/11

9404 Shivering Sherlocks (17) ... 1/8

9405 Pardon My Clutch (15)... 2/26

9406 Squareheads of the Round

Table (18) 3/4 6/5

9407 Fiddlers.. Three (17) 5/6 6/5

9408 The Hot Scots (17) 7/8 7/31

ASSORTED & ALL-STAR COMEDIES (17)

9431 Rolling Down to

Reno (16"/2) 9/4

9432 Hectic Honeymoon (17)... 9/18

9421 Wedding Belle (17) 10/9 1/17

9422 Should Husbands

Marry? (17) 11/13 12/20

9423 Silly Billy (IS) 1/29 6/19

9424 Two Nuts in a Rut (18) . . . 2/19 6/12

9425 Tall, Dark and

Gruesome (16) 4/15 6/5

9426 Crabbin' in the Cabin (18) . 5/13 6/19

9427 Pardon My Lamb Chop ( ) . 6/10 7/10

9433 Wife to Spare (16) 11/20 12/20

9434 Wedlock Deadlock (16) ... .12/18 2/14

9435 Radio Romeo (17^>) 12/25

9436 Man or Mouse (18) 1/15 6/19

9437 Eight Ball Andy (17/2)... 3/11 6/19

9438 Jitter Bughouse (17) 4/29 6/12

9439 The Sheepish Wolf (17!/2) . . 5/27 6/19

9440 Flat Feat (17!/2) 6/24 7/31

COLOR RHAPSODIES (3)

9501 Swiss Tease (6) 9/11

9502 Boston Beany (6) 12/4

9503 Flora (7) 3/18

12/20
6/19

COLOR PHANTASIES (3)

9701 Kitty Caddy (6) 11/6 12/20

9702 Topsy Turkey (6/2) 2/5

7703 Short Snorts on

Sports (6i/2) 6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (6!/2) ... .10/30

9602 Novelty Shop (6(/2) 11/20

9603 Dr. Bluebird (8) 12/18

9604 In My Gondola (7i/2).... 1/22

9605 Animal Cracker C reus (7) 2/19

9606 Bon Bon Parade (8'/2) . . . 4/8

9607 House That Jack Built (7). 5/6

9608 The Untrained Seal (7'/2) . 7/15

9951
9952

9953

9954

9955

9956

9957
9958

THRILLS OF MUSIC (8)

Boyd Raebum & Orch. (11) 9/18

Claude Thornhill &

Orch. (11) 10/30

Lecuona Cuban

Boys (W/z) 11/13 12/20

Skitch Henderson

Orch. (10) 12/11

Charlie Barnet &

Orch. (10J/2) 1/15

Ted Weems &

Orchestra (10'/2) 3/25

Gene Krupa Orch. (10) 6/10

Tony Pastor Orch. (10)... 7/22

2/14

6/5

6/5

7/10

8/28

3/18
4/1

SCREEN SNAPSHOTS (10)
J851 Hollywood Cowboys <9'/2) . 9/4

9852 Laguna, U. S. A. (9i/2)..10/9

9853 Out of This World

Series (9) 11/27

9854 Off the Air (10) 12/18

9855 Hawaii in Hollywood (10). 1/22

9856 Photoplay's Gold Medal

Awards (9J/2)

9857 Smiles and Styles (10)

9858 Hollywood Honors

Hersholt (8) 5/6

9859 Hollywood Party (9) 6/11

9860 Hollywood Friars Honor

George Jessel (9(/2).... 7/8 7/31

WORLD OF SPORTS (9)

9801 Cinderella Cagers (9"/2) . . 9/25

9802 Ski Demons (9) 10/23

9803 Bowling Kings (10) 11/13

9804 Navy Crew Champions (10). 12/25

9805 Rodeo Thrills and

Spills (9>/2) 1/29

9806 Net Marvels (9) 3/11

9807 Champions in the

Making (8'/2) 5/23

9808 No Holds Barred (9) 6/17

9809 Aqua Zanies (9) 7/15

FILM NOVELTIES (1)
9901 Aren't We All? (10i/2) .. .11/27

COMMUNITY SINGS (9)

9651 No. 1— Linda (10) 9/4

9652 No. 2— April Showers (9). 10/2
4653 No. 3— Peg 0' My

Heart (9) 11/6

9654 No. 4— When You Were

Sweet 16 (9!/2) 12/4

9655 Feudin' and

A-Fightin' (10!/2) .... 1/8
4656 Civilization ( ) 2/12

12/20

12/20
12/20
6/5

6/5

6/12
7/10

12/20
12/20
2/14

6/5
6/19

6/19
7/10
7/31

12/20
12/20

6/19
6/5

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are: distributor's release number;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title Rel. Date Data

9657 I'm Looking Over a

Four-Leaf Clover (9>/2).. 4/29 6/5

9658 Manana (9) 6/3 6/19

9659 California Here I Come (9) 8/12 8/28

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18 1/17

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-932 The Invisible Mouse (7) . . 9/27 11/22

W-933 King Size Sanary ( )....12/6 2/14

W-934 The Bear and the Bean (7) . 1/31 4/3

W-935 What Price Fleadom? (6). 3/20

W-936 Make Mine Freedom (10). 4/24 6/12

W-937 Kitty Foiled (8) 5/1 6/12

W-938 Little 'Tinker (8) 5/15 7/24

W-939 The Bear and the Hare (7) . 6/26 7/24

W-940 The Truce Hurts (7) 7/17 9/4

W-941 Half-Pint Pygmy (7) 8/7

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) . . . . 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)

K-971 Miracle in a Corn

Field (8) 12/20 3/6

K-972 It Can't Be Done (10)... 1/10 4/3

K-973 Goodbye Miss Turlock (10). 1/24 4/3

K-974 My Old Town (9) 2/7 4/3

K-975 Souvenirs of Death (10) . . 6/19 7/24

K-976 The Fabulous Fraud (11).. 8/28

GOLD MEDAL CARTOONS (Reissues) (6)

W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20 .....

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8). 6/12

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No. 10 (8).

S-952 Surfboard Rhythm (8)

S-953 What D'Ya Know? (9)

S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10)

S-956 I Love My Mother-in-Law

But (8)

S-957 Now You See It (Tech.) (9)

S-958 You Can't Win (9)

S-959 Just Suppose (9)

S-960 Football Thrills No. 11

(9)

9/6

10/18 11/22
11/18 11/22

1/10 4/3

2/7 5/1

3/30

5/29 6/12

7/17 9/4

8/21 8/21

MUSICAL MERRY-GO-ROUND (6)

M-981 Freddy Martin, Keenan

Wynn (10) 2/14 6/5

M-982 Tex Beneke (10) 2/13 6/5

M-983 Ray Noble, Buddy

Clark (11) 6/26 7/24

M-9S4 Les Brown-Virginia

O'Brien (10) 7/17 8/28

M-985 Frankie Carle & Orch. (10). 8/28 10/16
M-986 Art Lund-Les Brown-

Tex Beneke (10) 8/30

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24

10/16

6/12

PARAMOUNT

PACEMAKERS (6)
K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11)... 1/2 1/17

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17 11/22

J7-2 Desert Destroyers (11) 12/16. .12/20

J7-3 Streamlined Luxury (10)... 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 The Big Eye (10) 5/21 6/12

J7-6 Flying Wing (10) 8/6 9/11

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22

R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop, Look and Guess

'Em (10) 12/5 1A7

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10) 7/30 8/7

Rel. No. Title Rel. Date Data

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6/5

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-8 Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20

E7-2 Olive Oyl for President (7).. 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre-Hysterical Man (9).... 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home 9/3

SCREEN SONG (8)

X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-8 The Lone Star State (9) 8/20 9/11

MUSICAL PARADES (5)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16) . . 8/6 9/11

FF7-5 Big Sister Blues ( ) 10/1

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

84201 No. 1 (10) 10/24 12/20

84202 No. 2 (9) 12/5 1/17

84203 No. 3 (9) 1/16 4/3

84204 No. 4 (9) 2/27 6/5

84205 No. 5 (8) 4/9 6/5

84206 No. 6 (9) 5/21 6/26.

84207 No. 7 (9) 7/2 9/4

THIS IS AMERICA (13)

83101 Border Without

Bayonets (16) 11/14

83102 Switzerland Today (18)... 12/12

83103 Children's Village (19) 1/9

83104 Operation White

Tower (18) 2/6

83105 Photo Frenzy (16) 3/5

83106 Funny Business (18) 4/2

83107 Democracy's Diary (16).

83108 Crime Lab (17).

83109 Letter to a Rebel (16) . . .
53110 Sports Golden Age (17) . .

83111 Glamour Street (16)

83112 Friend of the Family (18). 9/17

83113 Who's Delinquent? (16)... 10/15

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19

84302 Golf Doctor (8) 10/17

84303 Quail Pointers (8) 11/14

84304 Pin Games (8) 12/12

84305 Racing Day (8) 1/9

84306 Sports Coverage (8) 2/6

84307 Teen Age Tars (9) 3/5

84308 Doggone Clever (8) 4/2

84309 Big Mouth Bass (8) 4/30

84310 Muscles and the Lady (9). 5/28

84311 Ladies in Wading (8) 6/25

84312 Athletic Varieties (8) 7/23

84313 Strikes to Spare (8) 8/20

MUSICAL JAMBOREES (Revivals) (7)

84401 Enric Madriguera &

Orch. (8) 9/5 ....

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31

84404 Duke Elligton (9) 11/28

84405 Jerry Wald &0rch. (9)... 12/26

84406 Ray McKinley & Orch. (8) . 1/23

84407 Dick Stabile & Orch. (8).. 2/20 ....

4/30
5/28
6/25
7/23
8/20

12/20
1/17
3/6

3/6
5/1
6/5
6/19
6/26
7/3
8/28
9/11
10/9

12/20
1/17
3/6
3/6
5/1
6/19
6/19
6/26
7/31
8/28

10/2

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/3

83702 Don't Fool Your Wife (18) . 3/5 6/5

S3703 Secretary Trouble (17) 4/9 6/5

83704 Bachelor Blues (17) 9/17 10/9

Rel. No. Title

Rel. Datt

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) 11/21 l/l

83402 Brother Knows Best (17).. 1/2 4/3

83403 No More Relatives (18)... 2/6 S/l

83404 How to Clean House (18).. 5/14 6/»

83405 Dig That Gold (17) 6/25 7/33

B3406 Home Canning (16) 8/6 8/H

RAY WHITLEY REVIVALS (4)

83501 Molly Cures a Cowboy (19). 9/5 ...

83502 Musical Bandit (16) 10/10 ...

83503 Corralling a School

Marm (14) 11/14 ...

83504 Prairie Spooners (13) 12/19 ...

SPECIAL (3)

83601 20 Years of Academy

Awards (19) 4/2 ftrt

83801 Basketball Headliners of

1948 (IS) 4/23 6/X

842 Louis-Walcott Fight

Picture (19) 6/26 ..

83901 Football Highlights of 1947

(20) 12/12 ..

MY PAL FEATURETTES

83201 My Pal (22) 11/31 ..

83202 Pal's Adventure (20) 9/24 . .

WALT DISNEY CARTOONS (8)
Reissues

84701 Hawaiian Holiday (8) 10/17 ..

84702 Clock Cleaners (8) ..12/12 Vl>

84703 Little Hiawatha (9) 2/20 ..

84704 Alpine Climbers (10) 4/2 ..

84705 Woodland Cafe (7) 5/14 6/1!

84706 Three Little Pigs (9) 9/17 . .

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24 ...

793 Dick Tracy Returns (15

Chapters) 7/17

CARTOONS (1)
Trucolor

761 It's A Grand Old Nag (8). 12/20 11/

20th CENTURY-FOX

MOVIETONE ADVENTURES

8201 Horizons of Tomorrow (8). 9/12 11/t

8202 The 3 R's Go Modern (9).. 11/7 ....

8203 Sky Thrills (9) 3/ S/l

8204 Majesty of Yellowstone (9) . 7/ 6r- •

8251 Holiday in South

Africa (8) 8/22 ...

8252 Home of the Danes (8) 10/17 ...

8253 Jungle Closeups (8) 12/12 S/l

8254 Copenhagen

Pageantry (T) (8) 1/ 5/1

8255 Scenic Sweden (T) (8) . . . 6/ 6/1'

8256 Riddle of Rhodesia (T) (8) 7/ 9/4

8257 Bermuda (T) (8) 8/ 9/4

8258 Desert Lights (T) (8) 8/ 8/21

8259 Portrait of the

West (T) (8) ....10/

8260 Way of the Padres (T) (8). 12/

SPORTS REVIEW

8301 Gridiron Greatness (9) 8/1

8302 Olympic Class (10) 2/ 3/1

8303 Everglades Adventure (9) 5/1

8304 Football Finesse (10) 9/ 8/2.

8305 Olympic Water Wizards (8). 11/

8306 Yankee Ski-Doodle (8) 12/

8351 Vacation Magic (8) 9/26 ...

8352 Aqua Capers (T) (8) 1/ 5/1

8353 Playtime in

Scandinavia (T) (8) 4 <■»

TERRYTOONS
Technicolor

8501 One Note Tony (7) 2/

8502 Talking Magpies in Flying

South (7) 8/15 ...

8503 Mighty Mouse in a Date

for Dinner (7) 8/29

8504 Talking Magpies in Fishing

by the Sea (7) 9/19 1/1'

8505 Mighty Mouse in the First

Snow (7) 10/10 1/1

8506 Talking Magpies in the

Super Salesman (7) 10/24 1/i

8507 Mighty Mouse in a Fight

to the Finish (7) 11/14 1/1

8508 The Wolf's Pardon (7) 12/5 1/1"

8509 Mighty Mouse in Swiss

Cheese Family

Robinson (7) ..12/19 5/i

8510 Talking Magpies in Hitch

Hikers (7) 12/12 6 »

8511 Mighty Mouse in Lazy

Little Beavers (7) 12/26 6/1

8512 Felix the Fox (7) 1/ 6W

8513 The Talking Magpies in

Taming the Cat (7) 1/ 6/1

8514 Mighty Mouse and the

Magician (7) 3/ 6/13

8515 Chipper Chipmunk, The (7) 3/ 8/2

8516 Hounding the Hares (7)... 4/ 6/P,

8517 Mighty Mouse in the

Feudin' Hillbillies (7).. 4/ «/!•

8518 Mystery in the

Moonlight (7) 5/ 6/lt

8519 Seeing Ghosts (7) 6/ 6/3

8520 A Sleepiest Night (7) 6' ■

(I. No.

.8521
8522
8523

8524
8525

8526

8527

S528

8529

8530

8531
8532

8801

8901
8902

8601
8602

Title Rtl. Date

The Witch's Cat (7) 7/

Magpie Madness (7) 7/

Mighty Mouse in Love's

Labor Won (7) 8/

The Hard Boiled Egg (7) . . 9/
Mighty Mouse in the

Mysterious Stranger (7). 10/
The Talking Magpies in

Free Enterprise (7) 10/

Mighty Mouse in Triple

Trouble (7) 11/

The Talking Magpies in Out

Again in Again (7) 11/

Mighty Mouse in the Magic

Slipper (7) 12/

The Talking Magpies in

Gooney Golfers (7) 12/

TERRYTOONS
Technicolor-Reissues
The Butcher of Seville (7) . . 5/
Mighty Mouse in the Green

Line (7) 5/

MOVIETONE SPECIALTY
Symphony of a City (11) . . 9/

DRIBBLE PUSS PARADE

Album of Animals (8) 11/21

Dying to Live (9) 5/

FEMININE WORLD
Something Old — Something

New (8) 2/

Fashioned for Action (8) . . 4/

MARCH OF TIME
Is Everybody

Listening? (19) 9/5

T-Men in Action (18) 10/3

End of an Empire (18) 10/31

Public Relations . . . This

Means You! 11/28

The Presidential Year ( ). 12/26

The Cold War ( ) 1/

Marriage and Divorce ( ) . 2/20

Crisis in Italy ( ) 3/

Life W th Junior ( ) 4/

Battle for Greece (17) 5/

The Fight Game (19) 5/

The Case of Mrs.

Conrad (18) 7/

White-Collar Girls (18)... 8/6
Life With Grandpa ( ) . . . 9/
Battle for Germany (18).. 10/
( )...10/
( )...ll/
( )...12/

Data

9/4
8/28

9/11

6/19

5/1

6/5

9/6
10/4
11/1

12/20
12/20

'i/6

6/26

'8/7'
i6/2'

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12/

The Mad Hatter (7) 2/

Pixie Picnic (7)

Banquet Busters (7)

Kiddie Koncert (7)

Wacky Bye Baby (7) 7/16

Wet Blanket Policy (7) 8/27

1/17
/6/19
6/5
6/19
6/5

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15). 10/22 2/14

p 3302 Drummer Man (15) 12/3 2/14

* 3303 Carlos Molina & His

Orch. (15, 12/13 2/14

f 3304 Tex Beneke & His

Orch. (15) 3/3 6/19

3305 Woody Herman & His

Orch. (15) 3/31

3306 Red Ingle & His National

Seven (15) 6/16 6/19

3307 Tex W lliams and His Orch.

in Western Whoonee (15) 6'23 7 '31

P 3308 Jimmy Dorsey & Orch. (15). 8/18 9/25

i 3309 Red Skin Rumba ( ) 9/15 9/25

TECHNICOLOR CARTUNES (5)

Reissues

13321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5/

' 3323 Wooriv Woodpecker (7) 7/

THE ANSWER MAN (8)

3391 Wind. Curves and Trap

Doors (10) 12/22 2/14

3392 Hall of Fame (10) 1/19

3393 Men. Women &

Motion (10) 3/15 6/19

3394 Flood Waters (10) 4/26 7/31

3395 Mighty Timber (10) 6/21 7/31

Rel. No. Title Rel. Date Date

3396 Rockets of the Future (10) . 7/5 9/25

3397 Water Battlers (7) 8/16 9/18

3398 Home of the Iceberg ( )... 8/23

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29 11/22

3342 Chimp Aviator (9) 11/17 11/22

3343 Brooklyn Makes

Capital (27) 2/9 6/19

3344 Whatta Built (10) 6/7 6/19

3345 Copa Carnival (9) 6/28 7/31

3346 Paris on the Plata (9) 7/12 9/25

3347 Gaucho Fiesta ( ) 8/16

3348 Call of the Canyon ( )... 10/18

SING AND BE HAPPY SERIES (8)

3381 Spotlight Serenade (10)... 3/29

3382 Singing the Blues (10)... 5/ 7/31

3383 River Melodies (8) 7/5 7/31

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27).. 2/5 6/19

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1 6/19

SPECIALS (2)

3201 Snow Capers (19) 2/18 6/19

WARNER BROS.
TECHNICOLOR SPECIALS (8)

4001 Celebration Days (20) 1/31 2/14

4002 Soap Box Derby (20) 10/18

4003 Teddy, the Roughrider (20). 2/21

4004 King of the Carnival (20). 4/3

4005 Calgary Stampede (20) 5/29

4006 A Day at the Fair (20) ... 7/3 7/24

4007 The Man From New

Orleans (19) 9/4

4008 My Own United States (20). 10/16 9/18
MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10).. 12/27

4203 A Song About the

Moonlight (10) 1/24 3/6

4204 Grandfather's Favorites . . . 3/13 6/5

4205 A Stephen Foster

Song (10) 5/8 6/19

4206 A Song From the

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Dangerous Dan McFoo (7). 12/20

4302 Hobo Gadget Band (7) 1/17

4303 Little Pancho Vanilla (7). 3/20

4304 Don't Look Now (7) 4/10

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Blabber Mouse (7) . . 6/12

4308 The Squawkin' Hawk (7) . . 7/10

4309 A Tale of Two Kitties (7) . 7/31

4310 Pigs in a Polka (7) 8/14

4311 Greetings Bait (7) 8/28

4312 Hiss and Make Up (7) 9/18

4313 Hollywood Steps Out (7).. 10/2

JOE McDOAKES COMEDIES (6)

4401 So You Want to Be a

Salesman (10) 9/13

4402 So You Want to Hold Your

Wife (10) 11/22 12/20

4403 So You Want An

Apartment (10) 1/3 3/6

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build a

House (10) 5/15

4406 So You Want to Be a

Detective (10) 6/26

SPORTS PARADE (13)
Technicolor

4501 Las Vegas Frontier

Town (10) 11/1

4502 Action in Sports (10) 12/13

4503 A Nat'on on Skis (10) . .

7/31

4504 Sun Valley Fun (10) 2/14

4505 Trip to Sportland (10) ... 3/6

4506 Ride, Ranchero. Ride (10). 3/20

4507 Holiday for Sports (10).. 4/17

4508 Built for Speed (10) 6/5

4509 Fighting Athletes (10) 5/1

4510 The Race Rider (10) 6/19

4511 Playtime in Rio (10) 8/14

4512 Sports Down Under (10) . . 9/18

4513 Gauchos of the

Pampas (10) 10/9

MELODY MASTERS BANDS

4601 Freddy Martin & His

Orch. (10) 9/13

4602 Swing Styles (10) 10/25

4603 Borrah Minevitch & Har.

Sch. (10) 12/6

6/5
6/5
6/19

'6/19
7/24
10/16

(8)

7/24

Rel. No. Title Rel. Date Date

4604 Rubinoff and His

Viol.n (10) 1/10

4605 Artie Shaw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch. (10) 5/15

4607 The Saturday Night Swing

Club (10) 6/19

4608 Joe Reichman & His

Orch. (10) 7/17

MERRIE MELODIES (18)
Cinecolor

4702 Bone Sweet Bone (7) 5 22

4704 Up-Standing Sitter (7).... 7/3

4707 Dough Ray Me-Ow (7) 8/14 10/16

4709 Odor of the Day (7) 10/ 2

4712 Daffy Dilly (7) 10/30

Technicolor
4701 Nothing But the Tooth (7) .5/1

4703 The Shell-Shocked Egg (7) . 7/10

4704 The Rattled Rooster (7) . . . 6/26 . . .
4706 You Were Never

Duckier (7) 8/7

4708 The Pest That Came to

Dinner (7) 9/11

4710 The Foghorn Leghorn (7). 10 *

4711 A Lad in His Lamp (7)... 10/23

L. T. Tech. Cartoon

4713 Kit for Cat (7) 11/6

4714 Stupor Salesman (7) 11/20

M.M. Bugs Bunny Special

4715 Riff Raffy Daffy (7) 11/27

4719 Hot Cross Bunny (7) 8/21

4720 Hare Splitter (7) 9/25

ADVENTURE SPECIALS (6)
Technicolor

4801 Land of Romance (10) 9/6

4802 Beautiful Bali (10) 11/15

4803 Dad Minds the Baby (10). 12/20

4804 What's Hatchin*? (10) 2/28

4805 Rhythm of a Big City (10). 3/27

4806 Living With Lions (10) ... 6/5

10/16

10/16

12/2C

6/5
7 '24

1948-49

COLUMBIA

THREE STOOGES COMEDIES (8)

1401 Heavenly Daze (16'/2) 9/2 9/25

1402 I'm a Monkey's Uncle (16). 10/7

1403 Mummy's Dummies (16)... 11/4

ASSORTED & ALL-STAR COMEDIES (12)

1421 Bill e Gets Her Man (17). 9/9 9 '25

1422 Go Chase Yourself (17) 10/14 10/9

1431 A Pinch in Time ( ) 11/11

CAN YOU TOP THIS?

1411 #1 (13) 11/18

COMEDY FAVORITES (6)'
Reissues

1441 Pest from the West (18 \'2) 9/30

1442 Ay Tank Ay Go (16) 10/21

ONE-REEL SPECIAL (1)

1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (&/?) 9'2 9/25

1502 Lo, the Poor Buffalo (6'/2) .11/4

COLOR FAVORITES (8)
Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swinq Monkey Swing (8).. 10/14

1603 The Little Match

Girl (8'/2) 11/25

VERA VAGUE LAFF TOURS (8)

1751 A Lass in Alaska (10'/2) . .10/28 10/9
WORLD OF SPORTS (12)

1801 Diving Champions (9'/2) . . . 9/23 10/2

1802 Acrobatic Babies ( ) 10 '14

1803 Wonder Woman ( ) 11/18

THRILLS OF MUSIC (12)

1951 Elliot Lawrence &

Orch. (10i/2) 9 '23 9/25

1952 Ray Eberle & Orch. ( )..ll/4

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9) 9/2 10/2

1852 A Day at CBS (9i/2) . . .10 '7

1853 Stars to Remember <9'/2) . .11/18

COMMUNITY SINGS (8)

1651 Baby Face (9) 9/16 10/2

1652 My Happiness ( ) 10/21 ...

SERIALS

1120 Congo Bill (15 Chapters) .. .10/28

Rel. Ne. Title

Rtl. Data

METRO-GOLDWYN-MAYER

MGM CARTOONS

W-31 Old Rockin' Chair Tom (7). 9/18 ....
PETE SMITH SPECIALTIES

S-51 Why Is It (8) 9/11 ...

S-52 Pigskin Skill *T (8) 9/18 ....

PARAMOUNT

PACEMAKERS

KS-1 Appointment With

Baby ( ) 10/8

K8-2 Mr. Groundling Takes the

Air ( ) 12/3 ...

NOVELTOON

P8-1 The Mite Makes Right ( ).. 10/15 ....

P8-2 Hector's Hectic Life ( )... 11/19

P8-3 Old Shell Game ( ) 12/17

SCREEN SONG

X8-1 Readin' 'Ritin' and

Rhythmetic ( ) 10/22

SPEAKING OF ANIMALS

Y8-1 The Gnu Look ( ) 10/29

G. RICE SPORTLIGHT

R8-1 Hot Rod Speedsters ( ) 11/5 ....

R8-2 Acrobatic lllini ( ) 12/10

POPEYE

E8-1 Robin Hood-Winked ( ) 11/12

E8-2 Symphony in Spinach ( )... 12/31

UNUSUAL OCCUPATIONS

L8-1 The Glass Orchestra ( ) 11/26

POPULAR SCIENCE

J8-1 Solar Secrets ( ) 12/24 ....

RKO RADIO

WALT DISNEY CARTOONS
Reissues — 10th Series

94101 Pluto's Purchase (7) 7/9

94102 The Trial of Donald

Duck (7) 7/30

94103 Catnap Pluto (6) 8/13

94104 Inferior Decorator ( ) 8/27

94105 Pluto's Fledgling ( ) 9/10

SPORTSCOPES

94301 Texas Redheads (8) 9/24

RAY WHITLEY REVIVALS

93501 Keep Shooting (17) 9/10

WALT DISNEY
Reissues Series — 2
94701 Goofy and Wilbur (8) 10/1

UNITED ARTISTS

LANTZ CARTUNES

Playful Pelican (7) 10/8

Dog Tax Dodgers (7) 11/19

Wild & Woody (7) 12/31

Scrappy Birthday (7) 2/11

Drooler's Delight (7) 3/25

WARNER BROS.

TECHNICOLOR SPECIALS

Reissues

5001 Sons of Liberty (20) 11/20

JOE McDOAKES COMEDIES

5401 So You Want to Be in

Politics (10) 10/23

5402 So You Want to Be on the

Radio (10 11/6

MERRY MELODIES
Hen House Henery (7) . . . 9/11
SPORTS PARADE
5501 Jungle Man Killers (10).. 11/6
ADVENTURE SPECIALS
5801 Mysterious Ceylon (10)... 9/25
FEATURETTES

5101 Football Magic (20) 9/11

5102 Grandfather's Follies (20). 11 '13

SPORTS NEWS REVIEWS

5601 Roaring Wheels (10) 10/2

BLUE RIBBON CARTOONS
Reissues

5301 An Itch in T me (7) 10/30

M.M. BUGS BUNNY SPECIAL
Rebel Rabbit (7)

9/18
9/11

9/18
9/18

9/18
9/18
9/18

9/18

9/1B
9/18

Moskov Plans Series
With Famed Artists

Four more features of the type of his "Con-
cert Magic," which features Violinist Yehudi
Menuhin and other artists, are planned by Pro-
ducer George Moskov, he told Showmen's
Trade Review in Hollywood last week.

Moskov, who feels that moviegoers would
rather see an artist perform without such dis-
tractions as plot, dialog, etc., revealed that popu-
lar entertainers might also be included in the
series, but that the plot-less formula would
still prevail. The producer believes he can book
such pictures into art houses first, then get
them into regular runs as second features.

VIEWS ON NEW SHORT SUBJECTS

I'M A MONKEY'S UNCLE (Col.— 1402) Three
Stooges Comedy. 16 mins. The days of the Neander-
thal man form the background for this comedy in which
the Stooges become targets for rocks, eggs and pies.
Release date, 10/7/48.

ACROBATIC BABIES (Col.— 1802) World of Sports.
914 mins. Ralph Smith sends several of his gymnastic
youngsters (some not older than seven months) through
their paces while Bill Stern explains the action. Re-
lease date, 10/14/48.

HALF-PINT PYGMY (MGM— W-941) Cartoon in
Technicolor. 7 mins. This is the animated cartoon
story of a pygmy with an inferiority complex. Release
date, 8/17/48.

PIGSKIN SKILL (MGM— S-52) Pete Smith Spe-
cialty in Technicolor. 8 mins. Members of the unique

football aggregation, the Los Angeles Rams, go
through their paces while the camera records the skill
and precision that made them great. Release date,
9/1S/4S.

THE FABULOUS FRAUD (MGM— K-976) John
Nesbitt Passing Parade. 11 mins. This is the story of
Anton Mesmer. father of mesmerism, who accidentally
stumbled on n great scientific truth which brought him
fame — and then obscurity. Release date, 8/28/48.
WHO'S DELINQUENT? (RKO— 83113) This Is
America. 16 mins. Using a typical American town as
a laboratory, the camera reveals the extent of 'teen-age
arrests and their misdemeanors. Editor of the local
paper puts all his reporters on the story. Blame is
placed, not only on the parents, but on the whole com-
munity. Film ends with the townspeople meeting in
an effort to solve the problem. Release date: 10/15/48.

"^PHU, M. DALY

HSS Tackles a Timely Job

--cles ,t can worlc tZl * * ** ^ °'fi"

suprising ,hat ,he company so abll ^ ' ' ' S° M 'is n°«

formulating its plans for the GeoWe D k T * HermQn R°bbins
dentally gets underway today) has f T"bUte d'ive' <whi<* mci-

-nship is just as £j£i*Z^h** PremiS6 "ha< Sh-
to BUILD show business. . Nor iV , " °S " Was 0ri^nally

approach. NS5 has instructed Hs s* r"^,^ " Wi'h ,ha*

confine their showmanship tails UP°n «»

• • • Increased newspaper space spot IT comPa"y's materials,
media will be propagated as well f "°Uncem-«- and other

_ ^ ▼ ▼

• • • THAT THE POLICY j

most sensible goes without sa^ ItVT*'

wider adoption of the same from , ,here couId be a

«he healthier for i,. su're °™ ° ,im6' ,he indus^ "o«Id be

always will be But bv '»>, * '* ° h'9hly comPe,5,ive business.

underlying "one-for-all-and-alMor one^Z^ T*'* ^ ° ^
a general industry as well as „ , ' ' ' Y g°°d pic makes

Every good campaign ditto A TT' C°mpany contribution. • • .

not only its own wares but "the'effe^e , " 9065 °U' *° "'a]k u>"
aaencies. it is doing a mag^c^iZyioB" t f *h~*
a doff and flourish of Phi, Ms chapeau to Br'r B 1 ' " ' ' F°' th"'
Pony's vice-president in charge of sale r * °nd <0 *he COm"

by the drive. 9 °f S°les' Georae F. Dembow. honored

m

mmmY.\iyeem service

\_) PMzr boby of mt inousmv

• • • IF TBENDS interest you bv tho

fought ,o this: . . . From lhe lf ^ "

Tribute, concentration is on aw™ f u h° CUrrent DemboW

six she.l. and lhree h Poslm, ol 24 shee,

«r «e„„on. * l^rT..!" «*•*.
away-from-theater items.

to

will
and

The Service Paper of The Motion Picture Industry

CHARLES E. 'CHICK' LEWIS Editor and Publisher

ICTURES REVIEWED:

Starr's Daughter
Live a Little
iftime in Nevada
Bias

tgler's Cove
Angry God
Golden Eye
Guinea Pig

Strange Mrs. Crane 13
Gotla Stay Happy

"OBER 30, 1948
49 No. 18

COURT FREES EXHIBITORS FROM
ASCAP FILM MUSIC LICENSE FEES

WHO SAYS SHOWMANSHIP IS DEAD?
BEGINNING A NEW STR SERIES

IMPS MEMBERS VOTE MAGAZINES
TOPS IN NATIONAL PRE-SELLING

REGULAR FEATURES

Advance Data
National Newsreel
Regional Newsreel
Hollywood Newsreel

Selling the Picture
Theatre Management
Shorts Boohing Guide
feature Booking Guide

Enured as second class matter February 20, 1940, at the Post Office at New York, N. Y., under the act of March 3, 1879
Published weekly by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y., U.S.A. 10 cents a copy, S2 a year

©C1B 162810

" flpMMni

September
celebrates
JOE DOAKES
DRIVE!

October
honors
ED WHOOSIS
DRIVE!

November
observes
LOU WHATSIS
DRIVE!

EVERY MONTH
IS M-G-M
MONTH !

JOHN GARFIELD in
The Roberts Production of
"FORCE OF EVIL"

with Thomas Gomez and Marie Windsor
And Introducing BEATRICE PEARSON

"HILLS OF HOME" (Technicolor)
Starring

EDMUND GWENN, DONALD CRISP
TOM DRAKE, JANET LEIGH
and LASSIE

"THE SECRET LAND" (Technicolor)
Starring

MEN AND SHIPS
Of The U. S. NAVY
Narration By

Comdr. ROBERT MONTGOMERY, U.S.N.R.
Lt. ROBERT TAYLOR, U.S.N.R.
Lt. VAN HEFLIN, A.A.F. (Ret.)

MG Ms ONLY

DRIVE!

And It's All Year Round!

n in ■iirawinii— nnri"**""

"THREE MUSKETEERS" WOW!
BREAKS EVERY RECORD AT
LOEWS STATE, N. Y. PREMIERE!

4t=

GREER GARSON, WALTER PIDGEON
in "JULIA MISBEHAVES"
PETER LAWFORD, ELIZABETH TAYLOR
CESAR ROMERO, Lucile Watson, Nigel
Bruce, Mary Boland, Reginald Owen

CLARK GABLE, WALTER PIDGEON
VAN JOHNSON, BRIAN DONLEVY
Charles Bickford, John Hodiak
Edward Arnold in
"COMMAND DECISION"
with Marshall Thompson, Richard Quine
Cameron Mitchell, Clinton Sundberg
Ray Collins

★ ★ ★

FRANK SINATRA

ESTHER WILLIAMS, GENE KELLY in

"TAKE ME OUT TO THE BALL GAME"

(Technicolor}

with Betty Garrett

Edward Arnold, Jules Munshin

ESTHER WILLIAMS, PETER LAWFORD
RICARDO MONTALBAN
JIMMY DURANTE, CYD CHARISSE
XAVIER CUGAT in "ON AN ISLAND
WITH YOU" (Technico/or)

* ★ *
SPENCER TRACY
KATHARINE HEPBURN
VAN JOHNSON
1 Angela Lansbury
Adolphe Menjou, Lewis Stone
in FRANK CAPRA's
'STATE OF THE UNION"

FRED ASTAIRE, GINGER ROGERS in
"THE BARKLEYS OF BROADWAY"

(Technicolor)

with Oscar Levant, Billie Burke
Gale Robbins, Jacques Francois

John Ford's

"3 GODFATHERS" (Technicolor)

Presented by John Ford & Merian C. Cooper

Starring

JOHN WAYNE, PEDRO ARMENDARIZ
And Introducing HARRY CAREY, Jr.
with Ward Bond, Mae Marsh
Jane Darwell, Ben Johnson

SPENCER TRACY
DEBORAH KERR
in "EDWARD, MY SON"
with Ian Hunter

"SUN IN THE MORNING"

(Technicolor) Starring

JEANETTE MacDONALD

LLOYD NOLAN, CLAUDE JARMAN, Jr.

and LASSIE

with Lewis Stone, Percy Kilbride

"A DATE WITH JUDY"
(Technicolor)

Starring WALLACE BERRY

JANE POWELL, ELIZABETH TAYLOR

CARMEN MIRANDA, XAVIER CUGAT

ROBERT STACK

ROBERT TAYLOR
AVA GARDNER
CHARLES LAUGHTON
VINCENT PRICE
JOHN HODIAK in
"THE BRIBE"

"ACT OF VIOLENCE"
Starring

VAN HEFLIN, ROBERT RYAN
with Janet Leigh, Mary Astor
Phyllis Thaxter

RED SKELTON, BRIAN DONLEVY
in "A SOUTHERN YANKEE"
Arlene Dahl, George Coulouris
Lloyd Gough, John Ireland
Minor Watson

MONTGOMERY CLIFT, ALINE MacMAHON
JARMILA NOVOTNA
in "THE SEARCH" with Wendell Corey
and Ivan Jandl

"WORDS AND MUSIC" (Technicolor)
Starring

JUNE ALLYSON, PERRY COMO

JUDY GARLAND, LENA HORNE

GENE KELLY, MICKEY ROONEY

ANN SOTHERN with Tom Drake

Cyd Charisse, Betty Garrett, Janet Leigh

Marshall Thompson, Mel Term©, Vera-Ellen

"LUXURY LINER"

(Technicolor) Starring

GEORGE BRENT, JANE POWELL

LAURITZ MELCHIOR, FRANCES GIFFORD

MARINA KOSHETZ, XAVIER CUGAT

FRANK SINATRA, KATHRYN GRAYSON
in "THE KISSING BANDIT" (Tecnroco/or)
J. Carrol Naish, Mildred Natwick
Mikhail Rasumny, Billy Gilbert
Sono Osato • With Dance Specialties By
Ricardo Montalban, Ann Miller, Cyd Charisse

CLARK GABLE, LANA TURNER
Anne Baxter, John Hodiak
in "HOMECOMING"
Ray Collins, Gladys Cooper
Cameron Mitchell

DANA ANDREWS, L1LLJ PALMER
and LOUIS JOURDAN in

"NO MINOR VICES"
with Jane Wyatt

"LITTLE WOMEN" (Technicolor)
Starring

JUNE AllYSON, PETER LAWFORD
MARGARET O'BRIEN, ELIZABETH TAYLOR
JANET LEIGH, ROSSANO BRAZZI
MARY ASTOR with Lucile Watson
C. Aubrey Smith, Harry Davenport

FROM COWMB/A-12 MONTHS OF PICTURE

RE1> JANET %

SKELTON * BLAIR

in

THE FULLER
BRUSH MAN

• t

RANDOLPH MARGUERITE

SCOTT -CHAPMAP
CORONER CREEK

in CINECOLOR

DOROTHY

GEORGE

LAMOUR' MONTGOMERY

in

LULU BELLE

LOUIS JANET

HAY WARD- BLAIR

in ROBERT LOUIS STEVENSON'S

THE BLACK ARROW

GLENN TERRY

FORI) * MOORE

in

THE RETURN OF OCTOBER

color by TECHNICOLOR
. LOUIS DENNIS

II AYWARI) • O'KEEI
WALK A
CROOKED MILE

RITA GLENN

HAY WORTH • FORI)

in

THE LOVES OF CARMEN

color by TECHNICOLOR

in

SONNY BARBARA

TUFTS • MUTTON

GEORGE "GABBY" HAYES

THE UNTAMED BREED

in CINECOLOR

^J±^> GAIL TURIIAN

SABIJ • RUSSELL - BEY

in

SONG OF
INDIA

LARRY MARGUERITE

PARKS • CHAPMAN

in

THE GALLANT BLADE

in CINECOLOR

GLENN WILLIAM

FORRIIOLOEN

in

THE MAN FROM COLORADO

color by TECHNICOLOR

... ~ ., ,

JOHNNY

WEISSMULLER
9 JUNGLE JIM

Pictures

Based on the famous King Features Syndicate Newspaper Feature

• and -the, bfa$&rf~Mws m? piefaHiA. . . cohtZu^

ii.

i

ELEASED...TO BE RELEASED... AND PRODUCED

HUMPHREY

VOGfi

in

KNOCK ON ANY DOOR

Based on the great best-selling novel

CORNEL PATRICIA

WILDE -KNIGHT

in

THE LOVERS

(tentative title)

WILLIAM NINA LEE J.

lOLBKN F01H COBB

in

THE DARK PAST

JENNIFER JOHN

JONES -GARFIELD
PEimo ARMENDARIZ
JGH SKETCH

GLENN EVELYN

FORD KE YES

MR. SOFT
TOUCH

RANDOLPH SCOTT

as

WILD BILL DOOLIN

The Oklahoma Outlaw

GLENN NINA

FORDFOCII
THE UNDERCOVER
MAN

RANDOLPH ELLA

SCOTT RAINES

in

THE WALKING HILLS

GEORGE RAFT

in

THE BIG JUMP

LUCILLE BALL

in

MISS GRANT

TAKES RICHMOND

And in addition . . .
THE SERIAL SENSATION — SUPERMAM
27 FEATURE ATTRACTIONS

2 GENE AUTRY PRODUCTIONS

8 DURANGO KID WESTERNS WITH
CHARLES STARRETT AND * 'SMILEY" BURNETTE

2 ROY ACUFF SPECIAL WESTERNS

4 GREAT SERIALS
60 SINGLE REELS
24 COLOR CARTOONS
28 TWO REEL COMEDIES

lARRY *PARKS ^ JO 15 OA/ S//VGS

color, bv T&CHN/COLOR.

The BEST
in SOUND

was none too good for

Recording Joan of Arc on Western Electric's new
. deluxe "400" type sound equipment was in
accordance with the producers' conviction that only the
best would do for Ingrid Bergman's newest starring film.

Because it gives unexcelled sound quality. . .because
it is extremely versatile and adaptable . . . and because
of its automatic operation . . * the Western Electric
"400" is now setting the pace in motion picture
sound recording.

Ingrid Bergman
as

Joan of Arc

Sierra Pictures Presents
JOAN OF ARC

Starring ingrid Bergman

h Victor Fleming Production
Producer Walter Wanger

Director Victor Fleming

Recorded by ...... Ha! Roach Studios

Recordist , , , , William Randall

Released by . RKO Radio Pictures
Sound by Western Electric

Electrical Research Proancts Division
Western Electric Company

233 BROADWAY, NEW YORK 7, N. Y.

Ho:llywo's>:d cJffifce— 6:601 Roxog.ijve St.

SHOWMEN'S TRADE REVIEW, October 30, 1948

I i?1 w

Tl lav J

The Family Trade

Discussion of the ratio of "family films" to total prod-
uct available from studios recently has come into the
realm of exhibitor and public discussion.

Some time ago this page addressed the studios on that
subject because there was growing evidence that theatre-
men were finding it difficult to meet the requirements of
two- and three-program change policies in serving movie
entertainment to the family trade which predominates
in the rural and neighborhood situations.

To arrive at figures showing percentage of family
films released in any given period is a pretty hit-and-
miss job at best. However, there recently appeared in
The Varents Magazine an editorial which pointed out
that while the ratio of family films released during the
first nine months of 1948 was 40 per cent (relatively
high in comparison to the figures for seasons immediately
prior to 1948), the quality of the family films was
below that of the adult subjects. The editorial concluded
by asking the film industry to remember that "the Amer-
ican family is still its largest and most faithful audience,
and to please not forget it when budgets, top notch
writers and directorial brains are being assigned!"

That is good advice, and producers can advance the
welfare of the industry by heeding it.

It is also good advice, we think, to key the production
schedule to a formula that calls for a percentage of 60
or even 70 in the family trade category. The latter per-
centage is that which many of STR's exhibitor readers
and subscribers recommend.

And it is not only a certain segment of the exhibitors
who continue to call for a higher percentage of family
films. This is proved by official cognizance of this matter
at a meeting of the Motion Picture Theatre Association
of Ontario this week, when Chairman H. C. D. Main
attacked "unsavory" films that are unsuited to rural and
neighborhood situations. He warned that "people will
seek entertainment elsewhere unless provided with the
type of films they want."

Art and Box-Office, Too

Color photography has established itself as a definite
box-office asset — a fact made plain to exhibitors by at-
tendance figures for pictures in color as compared with
black-and-white films of comparable quality as to star,
story and production values. The exhibitor opinion of
the box-office attractions of color is to be found in every
newspaper ad for a picture with color photography.

But it is also notable that color has been developed

as a definite artistic asset of the motion picture. This
is something that will impress itself on the picture-wise
when they see some of the latest examples of color films
— "Three Musketeers" and "Joan of Arc," to cite only
two of them.

Technicolor's contribution to the artistic and dramatic
qualities of "Joan of Arc" are plainly evident to the
careful observer. For it is apparent that Director Victor
Fleming has utilized Technicolor as a specific technical
asset in working up his dramatic accents, moods and
portrayal of character, just as for years the stage director
and later the film director has utilized the acting talents
and artistry of his cast, lighting and scenic investiture
to tell his story in terms of dramatic action and dialogue.

The color photography in "Joan of Arc" bears fruit
for the years of research and development by the Tech-
nicolor organization in its earnest and successful effort
to bring to motion picture production a technical asset
affording wider scope and greater eloquence in the crea-
tion of screen entertainment.

By this achievement, Technicolor produces proof that
color photography — not so many years ago a mere nov-
elty and later something of a luxury — now has reached
status as a basic requirement for important screen pro-
ductions.

Accentuating the Negative

Among exhibitor reactions to the remarks here last
week about the lack of distributor support for "mar-
ginal" pictures (those not having big name or other
draw features, but which are good entertainment and
satisfy audiences who are brought into the theatre to
see them) is an especially interesting opinion which
might serve as good advice to those companies who are
following a policy of splurging with advertising support
only for "smash" hits.

This exhibitor declares that there is evidence right be-
fore all the distributors and producers of the value of
doing a real job of informing exhibitors about product
that is good. This evidence, our correspondent points
out, is the fact that the present leaders in the field are
those who continue to do a job of selling. He goes fur-
ther, and adds that when a producer or distributor re-
mains quiet, rather than shouting his picture in the
trade, the result is advertising in reverse, "which notifies
the exhibitor that there's nothing to get excited about
coming along from that company."

—CHICK LEWIS

8

WHAT'S NEWS

In the Film Industry This Week

Litigation

Foley Square is a well-kept small park in
downtown New York that is very different

from Times Square and very far from it — -
especially when you're in a hurry. Wednes-
day reporters from the trade press were
breaking their necks to get there from the
Times Square area with a frantic eye on their
watches and a few unkind remarks about the
subwa^ system. Reason: Federal Judge
Vincent Leibell issued a second opinion in
the monopoly suit against the American
Society of Composers, Authors and Pub-
lishers and the fact became known just before
the court clerk's office was due to close.

When the scramble was over and the
judge's words had been read, it appeared:
That divestiture was out of the window, but
that Ascap was even more strongly confined
in that it cannot seek royalties on pictures
now current or reissues and it cannot move
against anyone as long as it is an illegal oper-
ation. (P. 9.) An appeal is certain as soon
as the court hands down the decree and in-
junction.

In Washington the U. S. Supreme Court
refused to review an appeal from pickets at

Columbia studios who had been arrested
under a state law. The high court als.o re-
fused to review the St. Louis Amusement
Company's appeal against the American Ar-
bitration Association in which St. Louis
Amusement lost out contending the AAA
tribunals were illegal.

Elsewhere the courts were busy: In St.
Louis a state court was to consider making
permanent a temporary injunction against
picketing the Crest by the IATSE. In New
York Cinema Circuit's Albermarle was suing
RKO and the Rugoff and Becker circuit over
clearance asking $1,200,000 triple damages
under the anti-trust laws. In New York also
the American Civil Liberties Union indicated
willingness to fight for Warners' "Rope"
which so far has managed to beat off injunc-
tive attempts to stop it, brought by the Lion's
Club in Seattle. And in Newark, N. J., the
Broad had a temporary injunction stopping
the police from interfering with the showing
of an "educational" picture or the lecture and
book-selling which accompanied it.

Exhibition

Years, years ago, there was a time when
United Theatres in New Orleans advertised

turkeys as giveaways over the names of the
motion picture stars. Those were the days
of the giveaways — ranging from dishes to
automobiles. These premiums, which went
out with the war, have been returning and
this week it became known that the auto was
back as a giveaway when Fox West Coast
will use them as a lure to beat the pre-Christ-
mas week slump.

In Los Angeles R. H. Poole quit as secre-
tary of the Pacific Coast Conference of Inde-
pendent Theatre Owners and Leroy C. Pat-
terson became president. In Memphis, W. F.

Ruffin, Jr., became president of the Motion
Picture Theatre Owners of Arkansas, Mis-
sissippi and Tennessee at their two-day meet
which listened to Eagle Lion's Max Young-
stein tell them they ought to tell Hollywood
what they wanted oftener and louder. In
Toronto, President H. C. D. Main of the
Motion Picture Theatres Association of
Toronto warned that if unsuited pictures kept
being fed audiences, people would quit going
to the movies.

Distribution

Monogram and Allied Artists added a trio
of high-powered sales chiefs this week as

L. E. Goldhammer became western sales
manager, Maxwell Gillis, eastern district
manager and Jim Pritchard, southern district
manager. Ted O'Shea, executive assistant to
Paramount General Sales Manager Charles
Reagan took on another job this week — the
mideastern division.

Columbia this week estimated that its 1948-
49 releases would total 47 including two Gene
Autry plus two Roy Acuff westerns, eight
Durango Kids and a shorts program of four
serials, 60 singles, 24 color cartoon and 28
two-reelers.

United Artists announced that it would
make new product — 15 to 30 minutes in
length — for television and reissue it sold fea-
tures to the new medium and that it would
keep video rights in all its contracts with pro-
ducers so as to have them available when the
picture was taken out of theatrical distribu-
tion. RKO announced a 1948-49 shorts pro-
gram of 85.

General

Lynn Farnol is a tall, quiet-talking publicist
who could pass for that character — the man

of distinction. This week Farnol quietly an-
swered some of the outspoken people who
say showmanship is dead. The answer was
not direct. Farnol pointed out how the
Samuel Goldwyn office sold a picture and
laid down his credo: Tailor the exploitation
job to fit the individual picture. (P. 10.)

The Screen Office and Professional Em-
ployes Guild along with the Screen Publicists
Guild have started to fight hard at the major
distributors — all of whom excepting Eagle
Lion have refused to negotiate new contracts
with them on the grounds that the two CIO
unions had not signed the non-Communist
affidavits of the Taft-Hartley Act. The
unions, which claim this is not mandatory,
started a campaign against the pictures of
the companies this week. The New York
Paramount is being picketed daily at noon
by pickets who tell the public the plot of the
picture and advise them to stay out.

Private mailing lists are receiving cards
which are to be mailed back to Loew's Nick
Schenck and 20th-Fox's Spyros Skouras ad-
vising them that the writer will not patronize
their pictures unless they negotiate. Mean-
while Eagle Lion, which has already signed
with the Screen Office Employes this week
closed for one year with some 26 publicists.

SHOWMEN'S TRADE REVIEW, October 30, 1948

Levinson Wins
SMPE Award

Col. Nathan Levinson, Warner Bros, technical
director and pioneer sound developer, was
awarded the Samuel L. Warner award at the
banquet which closed the Society of Motion
Picture Engineers meeting in Washington, D. C.
this week.

The annual progress award went to Peter
Mole of Mole-Richardson for his contributions
to theatre lighting during the past 20 years.
In addition three Eastman Kodak engineers —
S. Chandler, Donald F. Lyman and Laurence
F. Martin — were awarded the annual SMPE
Journal award for the best paper of the year.

Also formally announced at the banquet was
the election of Earl Spoonable to succeed Loren
Ryder as president with Mole as executive vice-
president, and Robert M. Corbin as secretary.
William C. Kunzmann and Robert M. Corbin
were re-elected vice-presidents.

Monogram Adds Trio
To Expanded Staff

Monogram and Allied Artists this week re-
vamped their sales department to provide for
the appointment of three new sales executives
in an expanded distribution set-up which Presi-
dent Steve Broidy said would add $100,000 a
year to sales operations.

The new appointees, working under Sales
Manager M. R. Goldstein, are :

L. E. Goldhammer, formerly Film Classics
general manager, as western sales manager over
Chicago, Milwaukee, Minneapolis, Indianapolis
and with supervision over Sol Francis' district
of Denver, Kansas City, Salt Lake City,
Omaha, Des Moines, St. Louis.

Maxwell Gills, formerly Republic district
manager, to eastern district manager over New
York, Albany, Buffalo, Washington and Phila-
delphia.

Jim Pritchard, formerly with Universal,
Dallas, as southern district manager over Okla-
homa City and Dallas and as collaborationist
with Arthur C. Bromberg over Atlanta,' Mem-
phis, New Orleans and Charlotte.

The west coast offices remain under Mel
Hunting and Allied Artists Vice-President
Harold Mirisch remains as studio liaison with
Broidy.

Daylight Saving Time to
Continue in California

Second try to eliminate California's daylight
saving plan was rebuffed at Sacramento by
Governor Earl Warren. Stating that a con-
tinued power shortage exists in the state, War-
ren said: "I would feel that under the circum-
stances it would be somewhat rash to discon-
tinue daylight saving time."

Theatre and restaurant interests lead the new
investigation. January 1 is now set as tentative
date for lifting the saving schedule.

INDEX TO DEPARTMENTS

Advance Data 26

Audience Classifications 12

Box-Office Slants 12

Feature Booking Guide 27

Feature Guide Title Index 27

Hollywood 24

Newsreel Synopses 33

Regional Newsreel \ . . . . 19

Selling the Picture \ . . 16

Shorts Booking Guide A. 34

Theatre Management \ 14

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
ewry Friday by Showmen's Trade Review, • Inc., 1501 Broadway, New York 18. N. Y. Telephone,
LOngacre 3 0121. Charles E. 'Chick' Lewis, Editor and publisher; Tom Kennedy, Executive Editot;
Ralph Cokain, Managing Editor; Harold Rendall, Equipment Advertising Manager; West Coast Office,
6777 Hollywood Boulevard, Hollywood 28, California; Telephone, HOIlywood 3055; Ann Lewis, manager!
London Representative, Jock MacGregor, 16 Leinster Mews, London W.2 ; Telephone, AMBassadori
3601 ; Member Audit Bureau of Circulations, Member Associated Business Papers. All contents copyright
1948 by Showmen's Trade Review, Inc. Address all correspondence to the New York office. Subscrip-
tion rates: $2.00 per year in the United States and Canada; Foreign, $5.00; Single copies, ten cents.

Columbia Schedules
47 tor Release

Columbia Wednesday announced an
estimated release of 47 features during
1948-49, including Gene Autrys, plus two
Roy Acuff special westerns, eight "Dur-
ango Kid" westerns, five serials and a
total of 102 shorts. The serials include
two "Jungle Jims" and the current
"Superman" and the shorts program
embraces 60 singles, 24 color cartoons
and 28 two-reel comedies.

SHOWMEN'S TRADE REVIEW, October 30, 1948

9

U. S. Court Frees Exhibitors
From Film Music Payments

Ascap Opinion Would
Protect Current Films
As Well as Reissues

Federal Judge Vincent Leibell of New York
Wednesday issued a supplemental opinion in the
anti-trust suit against the American Society of
Composers, Authors and Publishers which, in
addition to freeing exhibitors from paying pub-
lic performance fees for music synchronized in
their films, appears to protect them against ac-
tion for the music used in current pictures and
re-issues.

Judge Leibell's second opinion in the so-called
Alden-Rochelle exhibitor suit, wherein he had
already found Ascap to be a monopoly, differs .
from his first opinion. It drops the proposed
order requiring Ascap to divest itself of public
performance rights on all film-synchronized
music and to restore these rights to the copyright
owners. It apparently will seek to compel copy-
right owners to clear public performance rights
with the producers through the following provi-
sions :

1) "... restraining Ascap from attempting
directly or indirectly to enforce the motion pic-
ture performing rights of any musical composi-
tion against anyone as long as Ascap continues
as an illegal combination and monopoly. . . .

2) ". . . restraining Ascap's members, while
they continue as members of Ascap, from at-
tempting either directly or indirectly to enforce
against anyone the motion picture performing
rights of any musical composition of which they
have granted the motion picture' synchronization
rights to the motion picture producer."

Stops Action

The court also rendered an opinion that Ascap
or its members could not proceed against ex-
hibitors for the public performing rights of
film-synchronized music on current films and
re-issues. Taking cognizance of the petition

from RKO and the Society of Independent
Motion Picture Producers, who this week sought
to appear as friends of the court on this par-
ticular point — since they felt it would harm
their current product — the Judge pointed out
that he thought his opinion covered this, add-
ing:

"Since the splitting of the picture performing
rights from the picture synchronization rights
was an essential element of the conspiracy of
Ascap and its members to illegally restrain
interstate commerce in motion pictures, it is not
likely that any court would lend its process to
enable either Ascap or its members to profit
from what they have already done in further-
ance of their illegal conspiracy.

"The inherent evil of the scheme would con-
tinue as long as the producer held only the
synchronization rights of the musical composi-
tion. A member of Ascap, by resigning there-
from, would not become entitled to collect on
his past illegal conduct. . . ."•

In addition the court declared the plaintiffs
could always come back to it if their rights "re-
quire further protection."

Doubt

Lawyers late this week found that the second
opinion, which has yet to be formulated into a
decree and injunction, was even more drastic
than the original opinion. One lawyer declared
that from the language he could not decide
whether the judge, who had at first ordered
Ascap members to deal with producers to clear
public performance rights at the same time
that they cleared synchronization rights, was
not now preventing Ascap and its members from
enforcing the public performance rights against
producers.

The same lawyer remarked that it might
even be possible that the prohibitions on music
which had been used in films extended beyond
(Continued on Page 10)

Exhibitors See Higher Film Rent
Threat in New Flat Offers

Sound Off

Exhibitors should tell producers what
the public wants, Eagle Lion Ad and
Publicity Dir.ector Max E. Youngstein
told the Motion Picture Theatre Owners .
of Arkansas, Mississippi and Tennessee
at ,their closing session in Memphis,
Wednesday. _

"Don't waste your energies in criticism
after the pictures are completed," he said,
declaring that after a picture is finished
the industry has a "mutual job" — to sell
it. "Write to Hollywood and tell them
over and over and over again what you
are thinking." Youngstein also pleaded
for a good public relations job for public
relations.

Patteison PCCITO
Head, Poole Quits

Leroy C. Patterson was elected president of
the Pacific Coast Conference of Independent
Theatre Owners, it. was announced this week.
At the same time resignation of R. H. Poole
as executive secretary as well as executive
secretary of the Independent Theatre Owners
of Southern California, to take effect Dec. 1,
was announced.

Other officers elected by the board are : Vice-
President Charles Minor and George Diamos ;
C. T. Perrin, secretary-treasurer. Directors are :
Pawley, Perrin, Diamos, Minor, E. D. Patter-
son, J. Vanglise, W. L. Allen, Ray Pierson,
A. Anderson, Leo Fenton.

People Will Stay Away,
Exhibitor Chief Warns

Warning that people would seek entertain-
ment elsewhere unless they were provided with
the type of pictures they wanted was voiced by
H. C. D. Main, president of the Motion Picture
Theatres Association of Ontario, at that or-
ganization's meeting in Toronto Tuesday.

Main condemned some features which he
declared were unsavory and declared that many
films were unsuitable for rural and neighbor-
hood theatres.

Both Main, who is an independent, and R.
W. Bolstad of Famous Players referred to
television as a menace that would have to be
faced in Canada.

Coast Circuit in Free Car
Deal lor Christmas

For West Coast will return to auto giveaways
with merchant co-ops for the first time since
war during the week before the holidays,
General Manager George Bowser announced
this week.

Bowser declared that the reason for the
merchant-car giveaway tieups lay in the fact
that the holiday weeks were the last weeks of
the Skouras drive and the circuit wanted to
boost the ordinarily slack business.

Bowser also declared the circuit would not
play the Montgomery-Ward reel, "Rudolph, the
Red-Nosed Reindeer," distributed by Monogram.
He added that FWC will play commercials at
the rate of $10 a thousand admissions but not
for free.

Request Pictures

The Hy-land drive-in, Salt Lake City,
is placing emphasis on its "Request Pic-
ture Week," when a different picture
is shown each night.

Exhibitors in various sections of the country
were beginning to express fear this week that
they were in for threats of higher film rentals
in the very near future.

The exhibitor fear seems to come from the
fact that flat rentals, return of which was first
reported in Showmen's Trade Review for
June 28, 1947 (P. 7), have not only made their
appearances but are now taking such a form
that in many instances they amount to higher
terms than percentages.

Distributors reportedly have considered for a
long time that the figure at which sliding scales
start are too high considering present produc-
tion costs and other expenses affecting distribu-
tion. The flat rental has long been considered
by many distributor sources as a better way
of selling, especially in smaller localities since
it eliminates both the expense and necessity of
checking.

But as early as June, 1947 when Showmen's
Trade Review started to inquire into the flat
rental return, smaller exhibitors were complain-
ing that the flat rental as offered them in view
of decreasing grosses, actually meant higher
rentals.

During the past few weeks complaints to

this effect have come from several sections of
the country. To date most of these complaints
have been off record and private. Only ex-
hibitor organization to date to make a semi-
public complaint is Independent Exhibitors, Inc.,
of New England, affiliated with in Allied.

'Flattening Out'

This organization claims that the flat rental
system is being so worked by a "flattening out"
process that in its new form it turns out to
be actually more expensive for the exhibitor
than rentals were in the past ordinarily for
top-bracket pictures. Further charge is made
that seme distributors are pushing what the
exhibitors consider low-bracket pictures into
the top-bracket class, resulting in a rental in-
crease the whole way round.

Down

Federal admission taxes on general
admissions which in the main represent
theatres reported by the Internal Revenue
Department for September, 1948, are
$35,933,211.74 as compared to $37,068,-
543.76 for the same period in 1947.

10

SHOWMEN'S TRADE REVIEW, October 30, 1948

Who Says Showmanship Is Dead?

Tailor the Campaign to Suit
The Picture — Goldwyn Edict

By BILL SPECHT (News Editor)

- «1

Lynn Farnol

(Editor's Note — The lament over the illness of
showmanship or the dirge over its death has
swollen to symphonic proportions lately and
drowned out the trumpet blowing that showmen
have actually been doing in behalf of their pic-
tures. STR presents herewith the first of a
series on zvhat is actually being done in the field
of aggressive, intelligent showmanship)

Tailor the exploitation job to fit the indi-
vidual picture.

That's the policy of Samuel Goldwyn, Lynn
Farnol, his eastern ad-
vertising and publicity di-
rector, pointed out this
week. Farnol is a great
believer in all mediums of
advertising. He likes
newspapers and radios ;
he's even found that a
sign in a baseball park
can turn out a surprise as
pleasant to the buyer as
that received by the
slightly inebriated gentle-
man who brought home a
cat he found in the alley
to pacify his waiting wife and then had her dis-
cover in delight that it was a full-blooded
Persian.

Shifts Mediums

So Farnol has no objection to shifting about
the mediums he uses and he's doing that for
"A Song is Born" where the exploitation em-
phasis is being laid on radio. The picture, he
explains is a different type from the usual
Kaye picture. It has a good selling feature in
the music of bands like those of Benny Good-
man, Tommy Dorsey, Louis Armstrong, Lionel
Hampton and the Golden Gate Quartet.

Obviously the music could not be carried in
a newspaper. But it could sound through the
air. So Farnol and his staff came up with a
radio program that has the element of a new
pattern for motion picture advertising.

First there are three 15-minute electrical
transcriptions with Goodman, Dorsey and Bar-
net each acting as master of ceremonies on a
different show.

Then there is a five-minute show which can
be fitted into a radio station's schedule with
Goodman as emcee. Then again there are spots
ranging from 15 to 30 seconds and one minute.

Remembers the Jockey

And they haven't forgotten that rage of the
present — the disk jockey. The idea is to capital-
ize on the disk jockey's welcome to a new idea.
There is a disk jockey album which includes
the show's song and a script written to go
along with the show. There's data about the
cast from wihch the disk jockey can make up a
spiel. There are five "open end" interviews —
interviews in which the disk jockey asks ques-
tions from a script and the recorded voices of
Dorsey, Barnet, Armstrong and Hampton
answer.

Further the disk angle is pushed with at-

tempted tie-ins on record shops and with the
thought of selling radio stations on the idea of
using music from "A Song is Born" on any
Hollywood program they might have.

But the radio feature which looks like it might
have a sock angle is a song contest for women.
The plan calls for a few bars of popular music
to be played with the listeners allowed to guess
the title and, at the discretion of the announcer,
give the date when "the song was born." Prizes
consist of costume jewelry, lipstick sets and
the like, designed for the picture.

All Stops Out

While especial attention is given to radio,
the Goldwyn organization has not neglected the
other phases of exploitation and advertising.
Ads keynoting "A Song is Born" with "a new
note for your wardrobe" and with "a new note
in modern living" are designed to be offered to
department stores, men's stores, furniture stores,
and with a "new note for your home" for
household appliance shops.

Display window suggestions for record shops,
men's stores, drape shops, misses' dresses, are
alo offered. A special wallpaper has been made
up to help exploitation and as well as silks and
dresses and men's cravats bearing motif sug-
gestive of the picture.

Newspaper advertising is suggested in ads
which cover everything from 1 -column teasers
to five-column display mats with art, totaling
1050 lines.

And the Goldwyn field men are out in the
field to advise and help the key-run exhibitors
with their openings.

Farnol points out that these field men do not
take over in any locations.

To Show 'Em

"All we do," Farnol declares, "is to go in
theoretically to show them how to use "the ex-
ploitation kit which Goldwyn puts out with
each picture.

In Detroit a field man started on Oct. 26 to
assist the RKO staff there for the opening of
the picture in that city. As the picture spreads,
the field efforts to help will spread.

"We think our job is to give the exhibitor
the material with which to work," Farnol says.
The key campaign on "A Song is Born" is
estimated to run effectively into the first part
of November. From then word-of-mouth adver-
tising is expected to carry it through Novem-
ber. "After that," Farnol adds, "it's on its own."

Farnol himself isn't prejudiced in favor of
any medium. He points out that a sign in Ebbets
Field — the place where the Dodgers play in
Brooklyn — advertising "The Secret Life of
Walter Mitty" inadvertently garnered lots of
good free newspaper space when a batter pound-
ed a dual run over the sign to win a close game
in the world series. The sign showed in the press
pictures.

It has shown again and again — this time
over television — and this time advertising "A
Song is Born" as the video cameras turn to
first base to follow the crucial plays.

Pigtailed Free

The manager of the theatre in Britt,
Iowa, recently offered free admissions to
all patrons who came to the theatre wear-
• ing pigtails as part of his campaign for
MGM's "Summer Holiday." A total of
168 girls and women showed up with
their hair in pigtails.

Couit Frees Exhibitors
From Music Fees

(Continued from Page 9)
the grievances of exhibitors since the court
language prohibits Ascap from enforcing
"against anyone" the public performance rights
on film synchronized music.

Judge Leibell devoted part of his opinion to
explaining why he had dropped divestiture.
Divestiture, he remarked, "may be subject to
criticism, not that it goes beyond what may
eventually prove to be necessary to protect
plaintiffs but because it may be difficult to en-
force and may lead to some confusion and a
great deal of litigation. . . .

"Finally, there is some doubt that has been
cast upon the court's power in a private suit
under the anti-trust laws to direct divestiture
even though the purpose is to break up an
illegal combination and monopoly . . . such
as . . . Ascap."

Judge Leibell gave the plaintiffs five days to
prepare a form of decree.

Theatre Enjoins Police
Over 'Educational' Film

Rayhertz, subsidiary of Raybond Theatres
this week procured a temporary injunction in
the Essex County, N. J. Superior Court against
Public Safety Director John B.R. Keenan and
the Newark police force against stopping show-
ings of "Mom and Dad" along with the ac-
company lectures and book sales. The injunc-
tion was issued pending a full hearing on the
complaint by Judge Walter J. Freund when
police reportedly threatened action against Ray-
hertz's Broad Theatre in Newark.

High Court Refuses
Picket Review Plea

The U. S. Supreme Court Monday affirmed
in effect the decision of a California court which
found against 35 pickets arrested in connection
with past strike disturbances at Columbia's
studios in Hollywood.

The court's affirmation came as it refused to
review the case upon appeal of the pickets. The
California court had sentenced five of the
pickets to jail sentences of six months to one
year and had released the others on probation
with fines totaling $9,500.

Judge to Study

St. Louis Picket Order

Circuit Judge Amandus Brackman of St.
Louis was set to consider late this week whe-
ther or not he should make permanent a tem-
porary injunction granted the Crest Theatre of
St. Louis against Business Agent Elmer V.
Moran and Local No. 6 of the IATSE against
picketing the Crest. The Crest management had
charged the pickets were seeking to compel it
to employ a union stagehand.

Lithograph Plant Sold

National Screen Service will take over the
operation of Tooker Lithograph Company in
New York, it was announced.

Hi'.

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THE NAMES YOU SEE IN LIGHTS

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Although I have seen many back-stage stories on
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SHOWMEN'S TRADE REVIEW, NOVEMBER 13,

SHOWMEN'S TRADE REVIEW, October 30, 1948

11

Mew Product Too

United Artists plans to handle distribu-
tion of new non-theatrical product espe-
cially made for television as well as to
reissue its old features for video purposes,
it was learned in New York this week.
The new product will be confined to
shorts for television, it became known
as United Artists directors announced
that in all their future distribution con-
tracts with producers of theatrical films
they would retain the rights to sell these
pictures to video after their theatrical
runs had been completed.

Tii-State MPTO Widens
Membership, Directorate

The Motion Picture Theatre Owners of
Arkansas, Mississippi and Tennessee concluded
its two-day convention at the Hotel Chisca in
Memphis with a decision to admit members
from Alabama, Kentucky and southeast Mis-
souri and to increase its directorate to 21. The
exhibitors association also adopted the Smit'h-
berger plan for conciliation of differences with
20th Century-Fox.

Officers elected were: President W. F. Ruffin, Jr.,
Vice-Presidents C. C. Mundo, N. A. Rush, and M. A.
Lightman; Secretary-Treasurer Max Connett.

Directors consist of Chairman Orris Collins, Emma
Cox, Sidney Wharton, Dave Callahan, O. G. Aber-
nathy, Terry, Axley, Gordon Hutchins, Sam Resly,
representing Arkansas; R. X. Williams, Charles Eudy,
W. S. Taylor, Leon Roundtree, Dwight Blissard, T.
M. Jourdan, Grady Cook, for Mississippi; Chalmers
Cullins, M. A. Lightman, Tom Dallas, Steve Stein,
W. F. Ruffin, Sr., Louis Mook, J. A. West, for
Tennessee.

Legislative Committee — Eudy (Mississippi), Cullins
(Tennessee), Busby (Arkansas). Theatre Owners of
America directors — Mundo (Arkansas), Connett
(Mississippi), Ruffin, Sr. (Tennessee).

RK@ Shorts Program
To Consist of 85

RKO Short Subject Sales Manager Harry
J. Michalson this week announced a 1948-49
program of 85 short subjects. The program
comprises 13 This Is Americas, two untitled
specials, four "My Pals" featuring child actors
and wonder dog Flame, four Ray Whitley mu-
sical reissues, six Edgar Kennedys and six
Leon Errols — all in two reels — and the follow-
ing in one reel — 18 Walt Disney Technicolor
cartoons, six Walt Disney Technicolor reissues ;
13 Sportscopes and 13 Screenliners.

The Screenliners are new to the RKO pro-
gram and will embrace, among others, Jan
August in "Piano Magic" for release Oct. 29 ;
"Block Party," release Nov. 26; "It Pays to
be Ignorant," release Dec. 24.

O'Shea Adds to Duties
In Paramount Sales

E. K. (Ted) O'Shea, special assistant to
Paramount Distribution Vice-President Charles
M. Reagan this week assumed additional duties
as supervisor of the mid-eastern district, com-
prising Philadelphia, Washington, Pittsburgh,
Cleveland, Detroit and Cincinnati. The division
offices will be moved to New York from
Philadelphia.

'O'Shea replaces Earle W. Sweigert, division
manager for the past three years, who will
resume his post as district manager over Pitts-
burgh, Washington and Philadelphia offices with
headquarters in Philadelphia.

'Stallion Canyon' Heads
Astor Releases

"Stallion Canyon," western starring Thunder-
bred and filmed in Trucolor in Utah, will be
Astor's principal release of the year.

Youth Winner

Fifteen-year-old Catherine M. Rickert, a
hign-school student at Guys Mills, Pa., re-
ceived the Youth Month essay award last
Saturday in a studio of the National Broad-
casting Company on the Frank Merriwell
program.

Miss Rickert, who wrote what the judges
considered the best essay on "What Youth
Means to the Future of America" will receive
a scholarship to the University of Denver
plus a $500 maintenance fund. In event she is
too young to enter the University or has not
the needed requirements, the prizes will be
held for her until she qualifies.

The judges in the contest were Mayor
Quigg Newton of Denver, Continental Air
Lines Presiaent Robert F. Six and Public
Schools Superintendent Kenneth Oberholtzer.

Sales

Twentieth Century-Fox Assistant General
Sales Manager William C. Gehring will take
over personal supervision of the company's
reissue sales, General Sales Manager Andy
W. Smith announced today.

David O. Selznick and Sir Alexander
Korda were to meet in New York this week
to discuss forthcoming film productions.

Names

United Artists Eastern and Canadian
Sales Manager Edward M. Schnitzer is a
grandpappy tor the fourth time. It's a boy,
Robert Ian, born to his daughter, Mrs. Law-
rence Parsly. Twentieth Century-Fox Ad and
Publicity Director Charles Schlaifer is back
at his desk in New York after going to
Omaha for his mother's funeral. Eagle Lion
Ad and Publicity Director Max E. Young-
stein talked on "The Motion Picture Indus-
try You Do Not Know" at the Motion Pic-
ture Theatre Owners of Arkansas, Mississippi
and Tennessee. Monogram International
President Norton V. Ritchey is in Helsinki,
Finland. Universal - International Southern
and Canadian Sales Manager F. J. A. Mc-
Carthy left for Canada Wednesday and will
return at the weekend.

OK Kid's Library

The Massachusetts Parent Teachers' Asso-
ciation, which closed its three-day meeting
at Worcester, Mass., Wednesday had praise
for the Children's Film Library of the Motion
Picture Association of America. Declared
Mrs. William R. Blair, state president :

"The Children's Film Library is of inestim-

Calendar

NOVEMBER

1-2, convention, Allied Theatre Owners of Texas,
Dallas.

9, meeting, Independent Theatre Owners Ass'n of
Northern California, Hotel Whitcomb, San Francisco.

10, 11, convention, Allied Theatre Owners of Indiana,
Hotel Antlers, Indianapolis.

12, 13, convention, West Virginia Theatre Managers'
Association, Terrace-Plaza Hotel, Cincinnati.

27-28, fall board meeting of National Allied, New
Orleans.

29-Dec. 1, annual convention, National Allied, New
Orleans.

DECEMBER

6, 7, convention, Theatre Owners of Oklahoma, Skir-
vin Hotel, Oklahoma City.

FEBRUARY

21, 22, postponed convention, Allied Motion Picture
Theatre Owners of Western Pennsylvania, Hotel Wil-
liam Penn, Pittsburgh.

able value to parent-teacher groups every-
where who are working for special programs
for children. The excellent material available
should be in more hands and then actually
used."

Financial

Columbia showed a net profit of $565,000
for 52 weeks ending June 30, 1948, or 40 cents
a share of common compared to $3,707,000
for the same period in 1947, where the re-
turns were $5.19 a share of common.

Universal declared a dividend of $1.0625 a
share on the 4% per cent cumulative pre-
ferred to be paid Dec. 1.

IA Wins Altec, RCA
Rises, Video Rights

International Alliance of Theatrical Stage
Employes President Richard F. Walsh this
week announced that his union had won $10.40
weekly pay increase for its sound service mem-
bers employed by Altec and RCA along with
union shop clauses which recognize the IATSE
as the bargaining agent for sound men in
motion pictures, theatres and in both motion
picture and theatrical television.

The television clauses are considered the most
important since they apparently would do much
to getting for the I A the' "in" it is seeking in
that field. Other clauses in the contract, which
is retroactive for two years from Aug. 22, 1948,
include auto allowance rises ranging from 16
to 88 per cent.

Video Election
For N. Y. Paramount

New York's Paramount, in association with
The Daily News' Station WPIX, will broadcast
election returns Nov. 2, recording the returns
and picking up scenes in the Dewey headquar-
ters at the Hotel Roosevelt and the Truman
headquarters in the Biltmore, as well as the
Times Square crowds. The pickups, recorded on
film, will be shown at intervals cn the regular
program.

Ralph Cohn Forms
Second Video Company

Ralph Cohn, former producer for Columbia
and at present associated with Mary Pickford,
announced the formation of a second television
producing firm — Pioneer Telefilms — this week.
Pioneer will work principally on full-length,
live and film video programs while its com-
panion company, Telespots, will work in the field
of television commercials, Cohn explained.

Mali the Nation

Half of the United States' population
will be able to get television services by
the end of 1948, RCA Vice-President
Joseph B. Elliott claimed Wednesday in
an address before the Engineering So-
ciety of Detroit at Rockham Auditorium.

"A third of the nation's population
already lives within service range of tele-
vision," Elliott said. "By the end of the
year, about half the population should be
within reach of at least one television
station."

12

SHOWMEN'S TRADE REVIEW, October 30, 1948

The Box-Office Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

Nighttime in Nevada

(Trucolor)

Republic Musical Western 67 mins.

AUDIENCE SLANT: (Family) Another
Roy Rogers starrer to please the fans. Fast-
moving, tuneful, and with all the usual in-
gredients on hand.

BOX-OFFICE SLANT: You know what
Rogers can do when it comes to raking in
the shekels.

Cast: Roy Rogers, Trigger, Adele Mara, Andy De-
vine, Grant Withers, Marie Harmon, Joseph Crehan,
George Carleton, Holly Bane, and Bob Nolan and the
Sons of the Pioneers. Credits: Associate producer,
Edward J. White. Director, William Witney. Origi-
nal screenplay, Sloan Nibley. Photography, Jack
Marta.

Plot: Roy goes after a crooked ex-miner
who is trying to bilk a young girl out of her
rightful inheritance. With the help of Andy
Devine and the Sons of he Pioneers, Roy
manages to catch the villain in the act of
stealing cattle. In a final battle, he kills the
crook, and the girl gets her money.

Comment: Another Roy Rogers starrer to
please the fans. It is fast-moving, tuneful,
and contains all the usual ingredients: Andy
■Devine for laughs, Bob Nolan and the Sons
of the Pioneers for songs and assistance to
Roy, and the beautiful steed, Trigger. The
story is nicely tailored for the star's needs,
and veteran William Witney's direction is as
dependable as ever. As far as the box-office
is concerned, you know what Rogers can do
when it comes to raking in the shekels.

Let's Live a Little

Eagle Lion Comedy 85 mins.

AUDIENCE SLANT: (Adult) There are
lots of laughs in this comedy. Average audi-
ences will forget their troubles and have a
good time. Not a candidate for critics' hon-
ors but certain to win hilarious approval
from most moviegoers.

BOX-OFFICE SLANT: Should do well
in neighborhood and average community the-
atres, especially once word-of-mouth gets
around.

Cast: Hedy Lamarr, Robert Cummings, Anna Sten,
Richard Shayne,' Mary Treen, Harry Antrim. Credits:
Presented by United California Productions. Pro-
duced by Eugene Frenke and Robert Cummings. Asso-
ciate Producer, Joe Gottesman. Directed by Richard
Wallace. Screenplay by Albert J. Cohen and Jack
Harvey. Photography, Ernest Laszlo. Photographic
effects, George J. Teague. Art direction, Edward L.
Ilou. Music score. Werner Heyman. Musical direc-
tion, Irving Friedman.

Plot: This comedy concerns the romantic
affairs of an advertising agency executive
who, harried in his efforts to get a contract
signed by his ex-paramour, head of a large
cosmetics firm, decides, as a change, to take
over the campaign for a book published by
a feminine neuro-psychiatrist. Naturally, the
executive and the doctor fall in love, and
there are complications before everything is
worked out satisfactorily.

Comment: Average audiences will laugh
more than just a little when they see "Let's
Live a Little." In this first independent effort
of United California Productions, which is
headed by Eugene Frenke and Robert Cum-
mings, comedy situations occur so frequently
that the spectator hardly has time to recover

National Reviewing Committees'
Classifications

A SONG IS BORN (RKO)
FAMILY — National Board of Review.
CLASS B — National Legion of Decency.
(Objection: Suggestive dialogue, scenes and costum-
ing-)

ONE TOUCH OF VENUS (U-I)

FAMILY — National Board of Review.
CLASS B — National Legion of Decency.
(Objection: Suggestive sequences.)

LIVE TODAY FOR TOMORROW (U-I)

MATURE — 'National Board of Review.
CLASS B — National Legion of Decency.
(Objection: Although some indictment is made against
the evils portrayed in this film, nevertheless, the pic-
ture tends to justify suicide and mercy killing in some
instances.)

from one outburst when his risibilities are
again tickled. And then, too, the laughter
may drown out some of the lines for a few;
but that doesn't matter much, for once the
infectious laughter begins, it leaves scarcely
anyone immune, even if he does happen to
miss a line or two. Some of the comedy is
slapstick, some not so slapstick; but much
of it is cleverly contrived, and Actor-Producer
Cummings carries it off exceptionally well.
One might also say that he carries off the
picture — it is all his, with capable support
by Hedy Lamarr, Anna Sten, Richard Shayne
and others, all under the direction of Richard
Wallace. "Let's Live a Little" won't top any
ten-best lists, nor are key city movie critics
likely to describe it in glowing terms. But
average audiences who like to forget their
troubles and have a good time will eat it up.
If the shekels coming into the box-office are
anywhere near the number of laughs this
comedy will provoke, Frenke and Cummings
should find it a profitable venture. There ap-
pears to have been little or no skimping on
production values.

The Golden Eye

Monogram Mystery 68 mins.

AUDIENCE SLANT: (Family) Slow-
moving Charlie Chan entry that has little to
offer average audiences.

BOX-OFFICE SLANT: Despite its me-
diocrity, this release should get by because
of the standing the series has established.

Cast: Roland Winters, Mantan Moreland, Victor Sen
Young, Tim Ryan, Bruce Kellogg, Wanda McKay,
Ralph Dunn, Forrest Taylor, Evelyn Brent, Lois Aus-
tin, Lee "Lasses" White. Credits: Producer, James
S. Burkett. Director, William Beaudine. Original
screenplay, W. Scott Darling. Suggested by the Earl
Derr Biggers character. Photography, William Sickner.

Plot: Charlie is called to Arizona by a
wealthy mine owner because of threats and
attempts on the man's life. The mine owner
is killed, however, before Chan can uncover
the culprits. ,

Comment: This slow-moving Charlie Chan
mystery has little to offer average audiences.
At times it drags so perceptibly that one
wonders why the film editor wasn't a little
more active with his scissors. The situations
are too contrived, and once again Mantan
Moreland's humorous attempts are too forced.
Victor Sen Young plays the Number Two
son listlessly, although Roland Winters is
good as Chan. The musical background is
only fair, but other technical departments
are up to par for the most part.

The Angry God

(Color)

United Artists Dramatic Legend 57 mins.

AUDIENCE SLANT: An attempt to add
a story to a travelog about a Mexican vol-
cano will draw a perfect blank audience-wise.

BOX-OFFICE SLANT: Might possibly
fill in where there is a long feature on top.
The American Museum of Natural History
is about the only known name, so you figure
it out.

Cast: Alicia Parla, Casimiro Ortega, Mario Foras-
tieri. Credits: A Carlyle production. Direction, Van
Campen .Heilner. Production, Edward J. Peskay.
Screenplay, Harold McCracken, adapted from story by
Emma-Lindsay Squier. Photography, Luis Osorno
Barona. Volcano scenes photographed by Museum of
Natural History. Music score. Vernon Duke.

Plot: Colima, a Mexican god, desires the
girl Napoli, who is betrothed to Nezatl. She
will have none of him, so in revenge he
causes Nezatl to lose his memory and he
looses the force of the volcano on the town.
The higher god then condemns Colima to
become part of the volcano forever, and the
young couple are reunited.

Comment: In the, line of duty it is neces-
sary to report here that "The Angry God"
has little — and for most situations nothing —
to offer the waiting exhibitor. The camera
work presents at best a mild travelog, with
even the volcano scenes only so-so. The
legend has been fastened onto this frame-
work in such an amateurish manner, both in
respect to screenplay and acting, that the film
hardly belongs in the commercial market.
The high-falutin' language alone defeats this
effort, and that is only one of the difficulties.

The Guinea Pig

(Reviewed in London)
Pilgrim Drama 99 mins.

AUDIENCE SLANT: (Family) Skilfully
disguising a social problem as a success
story, this magnificent film of English school
life combines laughter and tears with sound
reasoning and is bound to be favorably com-
pared with "Goodbye Mr. Chips." Beauti-
fully acted and directed, this is, with the ex-
ception of the introduction of a word not
used in polite society, excellent entertainment
for the entire family.

BOX-OFFICE SLANT: Current inten-
tions are to roadshow it in the U. S. on a
specialized basis. For Britain, it is a pres-
tige picture which will draw the crowds.

Cast: Richard Attenborough, Sheila Sim, Bernard
Miles, Cecil Trouncer, Robert Flemyng, Edith Sharpe,
Joan Hickson and others. Credits: Screenplay by
Bernard Miles and Warren Chetham Strode in associa-
tion with Roy Boulting. Produced by John Boulting.
Directed by Roy Boulting. UK Distribution, Pathe.

Plot: Under the Fleming Report, working
class boys are being sent to exclusive tradi-
tion bound colleges free of charge. Richard
Attenborough is such a boy. He does not fit
in and Cecil Trouncer, his diehard house-
master, loathes the experiment. He runs
away but Robert Flemyng, his tutor who
has just returned from the Army, catches him
and reasons with him to see it through.
Slowly he appreciates the place and finds
that much he despised he now admires. He
wants to become a schoolmaster to help

SHOWMEN'S TRADE REVIEW, October 30, 1948

others, but realizes his parents cannot afford
the university. Trouncer remains antagonis-
tic and wants the school's war memorial to
be a hall and not bursaries for underprivi-
leged boys. He meets Attenborough's father
and learns of the good he has done the boy.
His views on the scheme change and he
supports the scholarship plan. Attenborough
goes to Cambridge.

Comment: Here a social problem is skil-
fully tackled with conviction and understand-
ing, yet never for a moment do the pro-
ducers forget that the cinema's function is
to entertain and not to preach. The question
of working class boys going to exclusive
public schools is presented as a success story
and makes for a magnificent film, sensitively
directed and finely acted. Gripping, utterly
sincere and decidedly provocative, it will
hold all members of the audience with its
comedy, romance and acute observation of
human nature. It will also have them gulp-
ing at its many emotional passages. Much of
its success is due to the characterization.
Everybody is entirely credible and, despite
their individual shortcomings, likable. Out-
standing is Richard Attenborough as the boy
who has to age from fourteen to eighteen
and after a bad start settles down to benefit
from the experiment. No less successful is
the work of Cecil Trouncer as the master
who is convinced that no good can come of
it. This is a remarkable portrait, for while
he is a bigoted, narrow-minded individual,
audiences will appreciate his sincerity and
applaud his reformation. A charming ro-
mance is introduced between Robert Flemy-
ing and Sheila Sim as the house master's
daughter. The only criticism is that the pro-
ducers thought fit to introduce to the screen's
already large vocabulary a word not used in
polite society. While it is understood "The
Guinea Pig" is to be given special exploita-
tion in the U. S., it would still be an advan-
tage for an introductory title explaining the
British School system and the Fleming Re-
port.

You Gotta Stay Happy

Univ.-Int'l Romantic Comedy 100 mins.

AUDIENCE SLANT: (Family) All types
of audiences, young and old, will find plenty
to entertain them in this breezy, laugh-laden
romantic comedy. Joan Fontaine and James
Stewart are ideal in the leading roles.

BOX-OFFICE SLANT: This is strong on
names, and smart showmen can do plenty
with that title when it comes to exploitation.
Looks like big business everywhere.

Cast: Joan Fontaine, James Stewart, Eddie Albert,
Roland Young, Willard Parker, Percy Kilbride, Porter
Hall, Marcy McGuire, Arthur Walsh, William Bake-
well, Pau Cavanagh, Halliwell Hobbes, Stanley Prager,
Mary Forbes, Edith Evanson, Peter Roman, Housely
Stevenson, Emory Parnell, Don Kohler, Bert Conway,
Hal K. Dawson, Vera Marshe, Jimmie Dodd, Robert
Rockwell and Joe, the chimpanzee. Credits: A Rampart
Production presented by William Dozier. Produced
and written for the screen by Karl Tunberg. From
the Saturday Evening Post serial by Robert Carson.
Directed by H. C. Potter. Photography, Russell Metty.
Special photography, David S. Horsley. Production
designed by Alexander Golitzen. Music, Daniele Amfi-
theatrof.

Plot: Rich heiress Joan Fontaine, finding
it impossible to stay with the man she has
just married, escapes from their apartment
and seeks sanctuary in another apartment
occupied by James Stewart, head of a small
airlines outfit. Stewart, thinking she is in
real danger, protects her, but when the next
day comes, Joan insists on accompanying him
and his business associate, Eddie Albert, on
their return trip to California. There are

complications during the trip that nearly
spoil everything, for by this time Stewart
and Joan have fallen in love, but matters are
solved in California, and Joan helps Stewart
revive his failing airline system.

Comment: Moviegoers who remember "It
Happened One Night" may be reminded of
that 1934 romantic comedy when they see this
1948 romantic comedy. The stories, be it
understood, are not the same; but there is
the same refreshing spontaneity in this new
offering that made "It Happened One Night"
so popular. iB'ut whether one has seen the
previous film or not makes little difference,
for all types of audiences, young and old, will
find plenty to entertain them in "You Gotta
Stay Happy." It is a delightful combination
of comedy and romance, with lovely Joan
Fontaine and the always likable James Stew-
art involved in an affair that takes them across
country in a cargo plane. For all its 100
minutes, there's nary a lull in Producer-
Writer Karl Tunberg's breezy, laugh-laden
adaptation of Robert Carson's Saturday Eve-
ning Post serial, thanks to H. C. Potter's
smart direction. Both Miss Fontaine and
Stewart are ideal in the leading roles, and
they have excellent support from Eddie Al-
bert, Roland Young, Percy Kilbride, Willard
Parker and others. "You Gotta Stay Happy"
is one of those pictures that make exhibitors
glad to stand at theatre exits and watch
happy, satisfied patrons emerge therefrom.
From a box-office standpoint, it is strong on
names, and smart showmen can do plenty
with that title when it comes to exploitation.
Looks like big business everywhere.

Ruy Bias

(French Dialog — English Titles)
Discina Int'l Drama 87 mins.

AUDIENCE SLANT: (Adult) Very good
picture for foreign-language audiences, but
the court intrigues provide action that may
be too confusing to average American audi-
ences to whom the English titles will not fur-
nish sufficient explanation.

BOX-OFFICE SLANT: Best for foreign-
language or "art" theatres, or where there are
French-speaking populations.

Cast: Danielle Darrieux, Jean Marais, Marcel Her-
rand, Gabrielle Dorziat, Alexandre Rignault, Giovanni
Grasso, Paul Amiot, lone Salinas, Gilles Queant, Jac-
ques Berlioz, Charles Lemontier, Pierre Magnier,
Lurville. Credits: Screen adaptation and production
supervision, Jean Cocteau. From Victor Hugo's play.
Directed by Pierre Villon. Produced by Andre Paulve
and Georges Legrand. Photography, Michel Kelber.
Music by Georges Auric.

Plot: Disgraced by the Queen of Spain,
Don Salluste, royal minister of police, plans
revenge. He succeeds in getting Ruy Bias,
who resembles his nephew, Don Cesar de
Bazan, to assist him in his plot. (Don Sal-
luste has learned, meanwhile, that Ruy Bias
secretly loves the Queen.) Ruy Bias becomes
the Queen's favorite and sets about to re-
vive disintegrating Spain. Don Salluste re-
turns and tricks the Queen into coming at
night to Ruy Bias' private residence. He
threatens to create a scandal and reveal to
her the true identity of the man she loves.
Ruy Bias kills Don Salluste and then, in
despair, poisons himself.

Comment: Filmed in 1948, this adaptation
of Victor Hugo's century-old play should
win favorable response from patrons of for-
eign-language or "art" theatres, or where
there are French-speaking populations. How-
ever, despite the splendid adaptation by
Jean Cocteau, the fact that the English titles
are not sufficient to explain the intrigues of

the Spanish Court of Charles II, make it
unlikely that this picture will have more than
a minimum of success as far as average
American audiences are concerned. To many
patrons, the action will be too confusing.
The performances are all excellent, the set-
tings apparently authentic, and there are
many superb photographic touches. All of
these things add up to very good entertain-
ment for habitues of foreign-language houses,
but not for the general run of theatres. There
may be some interest in the return of Dan-
ielle Darrieux, however, since she was fairly
popular in this country before World War
II, but that might be dampened by her al-
leged collaborationist activities during the
war, in spite of the fact that she was cleared.

The Strange Mrs. Crane

Eagle Lion , Drama 59 mins.

AUDIENCE SLANT: (Adult) Good pro-
gram offering, except for the implausible end-
ing. Nicely directed and performed.

BOX-OFFICE SLANT: Will be a winner
for the lower half of double bills. Short run-
ning time should be ideal to balance long
feature.

Cast: Marjorie Lord, Robert Shayne, Pierre Watkin,
James Seay, Ruthe Brady, Claire Whitney, Mary Gor-
don, Chester Clute, Dorothy Granger. Credits: John
Sutherland Production. Producer, John Sutherland.
Director, Sherman Scott. Screenplay, AJ Martin.
Original story, Frank Burt and Robert Libott. Pho-
tography, Jack Greenhalgh.

Plot: The young wife of a prominent man
running for governor is actually a former
crook who worked badger games with a male
partner. When she suddenly runs into the
ex-partner, he tries to blackmail her and she
kills him. Another girl is tried for the mur-
der, however, and is about to be convicted
when the real culprit shows up.

Comment: This is a good program offering,
except for an implausible ending. Just why
a smart girl like the murderess in the film
would not instantly destroy an incriminating
note sent her by a would-be blackmailer, or
at least destroy it at some later date, is diffi-
cult to understand. The story swims along
until that last plot twist when the bailiff
reads the note, inadvertently handed him by
the murderess. It is a bit too much to ask
an audience to take. However, aside from
that unfortunate drawback, Sherman Scott's
direction is excellent and Marjorie Lord, Bob
Shayne and Ruthe Brady turn in satisfactory
performances. Film will be a winner for
lower half of double bills. Its short running
time should be ideal to balance a long fea-
ture.

Belle Starr's Daughter

20th Century-Fox Western 87 mins.

AUDIENCE SLANT: (Family) Better-
than-average Western drama with enough
action to please the fans.

BOX-OFFICE SLANT: Will be okay for
double bills, and might well be the top film
in certain situations.

Cast: George Montgomery, Rod Cameron, Ruth
Roman, Wallace Ford, Charles Kemper, William
Phipps, Edith King, Jack Lambert, Fred Libby, Isa-
bel Jewell. Credits: Alson Productions, Inc. Producer,
Edward L. Alperson. Director, Lesley Selander. As-
sociate Producer, Jack Jungmeyer, Jr. Original
screenplay, W. R. Burnett. Photography, William A.
Sickner.

Plot: When Belle Starr, outlaw leader, and
her right-hand man are killed by one of their
own gang, Belle's daughter blames the
marshal of an adjoining community. She
(Continued on Page 15)

14

SHOWMEN'S TRADE REVIEW, October 30, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases of Theatre Operation

The Brass Tacks ©I Efficient
Picture Theatre Management*

LET'S COMBAT OUTSIDE COMPETITION

By Jack Jackson

"What's wrong with business?"

In my gossip and gander sessions which have brought me face to face with thousands of the-
atremen in hundreds of communities during the past year or more, that question eclipses all
others for top position in the exhibitor mind. When it is asked I usually do a Vishinsky and
make loud noises but say nothing until I have determined what my particular vis-a-vis of the
moment is doing to solve his own business puzzle. Before venturing my two cents of ex-
perience on the shifting sands of competition and circumstance that change unpredictably with
eacli theatre, I endeavor to fit his problem blocks into the nationally prevalent puzzle whose parts
lay loosely in practically every community. Invariably no more than a passing query is needed to
bring out the afct that practically every local community is affected by three outstanding nation-
wide circumstances that are each taking heavy toll of theatre attendance and slicing great hunks
from the diminishing amusement budget of the American family.

Ignoring the purely local profit hazards and the obvious economic squeeze that keeps our most
lucrative and susceptible prospects, the white collar workers — like our own cashiers, ushers,
treasurers and managers — so busy trying to stretch the weekly stipend across food, clothing and
shelter needs that indulgence in movies is almost prohibitive, let's detail the national menace.

In every situation I've encountered, the kiddie business is 'way off. Maybe this has nothing to
do with it, but when one considers that the former free premium of breakfast foods, etc., is now
being marketed at so many coupons plus 10 to 25 cents it is necessary to admit that much of
junior's spending money is being lured from the theatre box-office. A recent national press release
called attention to some interesting details of the premium business. According to the report more
than a billion dollars a year is finding its way to the cash tills of the premium venders. One
item alone hung up a score of 8 million distributed to the youngsters at 15 cents per copy.

Production Facilities Devoted to Adult Attractions

The report goes on to state that the marketers of the product with which the premiums are
given charge off all advertising expense to the merchandise and are content to break even on
the premium take. Today, junior and his little sister can get no end of new and novel playthings
— such as atom rings, stratosphere kites and other items geared to the fancy of children subjected
to family chatter about these new scientific discoveries and accomplishments — that hold far greater
lure than the passing thrill of movie attendance. In addition, there is the fact that for entirely
too long the production facilities of the industry have been devoted almost exclusively to the
making of adult attractions. The kids of today are looking at the same Westerns they saw one,
two and three years ago — and, in instances no more than six months ago — because product short-
age has made repeats necessary. I know because I've booked 'em, and I'm certain that most
theatremen reading this have been forced to resort to the same practice.

Somehow or other, we seem to have overlooked the fact that the ideas of the kids change more
rapidly than those of adults and that constant study is necessary to keep abreast of their mental
cavortings. The attendance everywhere on the Superman serial is the best evidence I can offer
that the kids will come back to the theatre if the lure is potent enough and in line with their
new trends of thought. However, more Supermen won't do it alone. Some of the old-time thought
and energy, to say nothing of money, that went into the planning of "Kiddie Club" organiza-
tions is badly needed. It should prove no great task for any theatre owner to solicit the premium
marts for a novelty that can be purchased in quantities at a price consistent with its being
given away as a reward for a specified number of weekly attendances at his place of business.
Barring this, why not get the kids together and arrange for a ticket-plus charge, as some theatres
are doing with dinnerware and other premiums.

After the initial get-together the same old policy of forming a kiddie club with a stipulated
percentage of receipts going into a fund for parties to be held three or four times yearly can be
pursued. Let the kids select or elect their own officials and give them the advantages of theatre
facilities for the presentation of entertainment from their own ranks as part of the weekly show.
Pattern your organization from plans available from schools, libraries, etc. on the Child Govern-
ment projects and you'll be surprised at how the kids will take hold. And,' I'll venture that you
and your box-office will be surprised at the increased attendance from parents anxious to recipro-

( Continued on Page 15)

Ed Harris Swears By
Safety Campaign Tieup

In the opinion of Ed Harris, El Rey Theatre,
Los Angeles, there is nothing quite as good as a
safety campaign, not only for the laudable pur-
pose of making living safer, but also for putting
your theatre before the public. Harris recently
got in on a community affair sponsored by the
Miracle Mile Merchants' Association that
brought him right out in the open.

Awards were given for slogans submitted by
boys in age ranges: 6 to 11 years and 12 to 15.
Naturally the awards were part of a special
show staged by Harris at the El Rey. All news-
paper publicity about the campaign mentioned
the El Rey as a partner with the Merchants'
Association, which as you can imagine, ain't a
bad tieup.

Incidentally, the kids thought up some mighty
good slogans. The winning one was : "Look
around today. Be around tomorrow."

Harris liked the safety campaign idea so much
he's going to run one every few months. From
what we've heard about Los Angeles traffic,
it'll be a good thing.

* This series copyrighted and must not be reproduced in part or whole without written permission
from Showmen's Trade Review, Inc.

BesiW Sitter Service
Exhibitor Promotion

A new wrinkle in exhibitor promotion was
recently demonstrated at the Reseda Theatre,
Los Angeles, when the progressive young own-
ers, Henry Kern and Bud Grensbach, inaugu-
rated Baby Sitter, Certainly. The service,
originated by A. R. Booker, a Los Angeles ad-
vertising man, registers all baby sitters in a
community through the theatre and a directory
containing their names is given free to all
parents. Baby Sitter, Certainly is reported to
have been received with a good deal of en-
thusiasm by parents who want to see a movie
and other exhibitors to have shown an interest
in taking on the service.

The plan is this : the baby sitter, male or
female, is given a coupon book which is then
registered at the box-office ; the parents wish-
ing a night out phone one of the baby sitters
who, on arrival, tears out a coupon and gives
it to the parents, who in turn, have it validated
at the box-office and then return it to the baby
sitter. The parents thereupon deduct from the
baby sitter's wage the amount they paid for
movie tickets. Baby Sitter, Certainly apparently
reimburses a certain percentage to the theatre,
though the announcement is not clear on his
point. Reduction to the parents for this baby
sitting service is said to be about 40 per cent.
In order not to impair the theatre's gross on
Saturdays, Sundays and holidays the coupons are
not validated on those days.

The Right Steer

The most valuable prizes yet given
away by a theatre (in the light of present
conditions) are being awarded lucky pa-
trons by the Fox Theatre, Laramie,
Wyo. every Wednesday. The prizes are
10 choice 1%-pound steaks and one 15-
pound standing rib roast. Tom Brennan
of Fox Intermountain arranged the stunt
with a Laramie market. — DEN.

SHOWMEN'S TRADE REVIEW, October 30, 1948

15

Jackson . . .

(Continued from Page 14)

cate for the work you do in the interest of their
child's advancement and entertainment. This
is a sure way to gain the accolade of "Good
Citizen" in your community and have the school
teachers and city officials out boosting your
theatre. And, don't forget, that kid of today
is your adult customer of tomorrow — or are
you going to be in this business during the
tomorrows ?

Before getting away from the kid slump and
how to combat it I'd like to suggest prime con-
sideration to the important matter of kiddie
admissions. To my way of thinking, 20 cents
is more than the average kid can pay, and wher-
ever possible theatres should drop to the 9-cent
charge for kiddie show admission. The other
penny of the dime could go into the party fund
to make the kids appreciate it more.

That's that for kid business. Now on to a
couple of the important factors that are keeping
the adults from attendance.

Prize Radio Contests

Probably the most important of "these is the
big prize radio contests. At this writing I know
of seven of these giveaways where people are
offered everything from an atom smasher to a
lifetime supply of X-Ray pictures for staying
at home to await phone calls. If you believe
for an instant that your community is immune
from the bite of everything-for-nothing radio
shows just pick up your phone and call 20
women at random. When it was tried for me
in a small Kansas community I was surprised
at the percentage of housewives admitting inter-
est in one or more of the air prize shows and
sticking close to the telephone in hopes of being
hit by the once-in-a-million lightning. ,

Back in the old Bank Night days there were
outfits that, for a small fee, insured registrants
against loss of the prize money due to non-
attendance at the theatre. Theatremen who have
considered similar tactics to build business on
the nights of the prize shows have quickly dis-
carded the idea as being too much of a gamble.
In addition there is the not so remote possi-
bility that Uncle Sam would hop On their necks
for being parties to a lottery. Why a "guess
who" game with cash and merchandise as awards
is approved for a channel of national communi-
cation and denied to local enterprise is some-
thing for sharper minds than mine to whittle
on. Maybe if enough industry power was
placed behind an intelligent protest to the Gov-
ernment— pointing out that 20 per cent of our
every admission dollar is theirs and that what
hurts our box-office likewise harms their tax
statements— there'd be some changes made.

We can thank ourselves and the fat that's
gotten between our hips and ears during the
flush war and boom years for another circum-
stance that is cutting our weekly gross by no
small amount. In most communities, even the
smaller ones, there has been a phenomenal
growth of dramatic clubs, little theatre groups,
etc. Where it was formerly difficult for one of
these to survive and profit in even the larger
cities, they can now be found in almost any size
town and are thriving in numbers in mid-sized
cities.

We go to sleep at the switch during the pe-
riod when these groups are forming. If we
were to welcome them to the theatre with open
arms and offer our premises for practice sessions
during, before and after our regular perform-
ances we'd have their whole gang rootin' for us
and flocking in whenever the group had a
show to present. As it is, they develop a clien-
tele that follows them loyally to whatever loca-

Habit Too Strong

Occupational habit proved strong for
"Mike," a member of the usher staff of
the Balboa Theatre in San Francisco,
during a busy peak hour. The telephone
rang in Manager Edwin Scheeline's office
but the manager was busy elsewhere so
"Mike" was forced to leave the floor and
rush to answer the call. Picking up the
phone "Mike's" first breathless words
into the receiver were: "How far down,
please?"

tion they are fortunate enough to secure as a
place to exhibit their talents. A few names en-
countered ' on a recent trip will give you an
idea. There is the Alley Theatre in a big city,
The Old Barn in a 40,000 town, The Tent in
a metropolis, The Shack in a little town of
10,000, and others of similar name and descrip-
tion. And, there are the 24-kt. little theatre
groups, with some boasting bank rolls run-
ninge well into the enviable six figure brackets.
These have recourse to the better up-to-date
plays, bring in real "names" and get top prices
for seats.

You may be able to shake off responsibility
for the existence of these groups but you can't
shake off the fact that, with the dollar margin
between indispensables and dispensables con-
tinually shrinking, your box-office misses every
dollar that goes into their cash tills.

Closely allied with the above is the immense
growth of the music-loving bodies in both small
towns and metropolitan centers. We of the mo-
tion picture theatre, with every facility to pre-
sent the finest and best of musical programs,
seem to persist in missing the boat entirely
when it comes to catering to these groups. There
is an array of operatic and classical musical
shorts available on film. The list of names of
folks in your community who pay their good

Belle Starr's Daughter

(Continued from Page 13)
remains with the murderer, not knowing that
he has slain her mother. She finds the truth
from a dying outlaw's lips. The marshal
finally slays the murderer in a relentless
chase, and Belle's daughter goes away with
him, having fallen in love.

Comment: This better-than-average West-
ern drama has enough action to please the
fans, although it has a tendency to bog down
in the middle, and more judicious cutting-
might have pepped up proceedings. George
Montgomery is okay as the upright marshal
and Rod Cameron adequate as the villain.
Ruth Roman shows promise as the feminine
lead, and Charles Kemper gets some laughs
as Montgomery's aide. Wallace Ford and
young William Phipps are both well cast for
their weakling roles. William Sickner's pho-
tography captures some very fine outdoor
scenes. The film will be okay for double
bills, and might well be the top film in cer-
tain situations.

Smuggler's Cove

Monogram Comedy 66 mins.

AUDIENCE SLANT: (Family) This
Bowery Boys comedy will have average pa-
trons laughing from beginning to end. Old-
fashioned hokum, but the fans will eat it up.

BOX-OFFICE SLANT: The Bowery

money for this kind of entertainment is avail-
able. Why not set up a mid-week or Sunday
short subject show that will give them what
they want and get their dollars?

Missing Profit Bet

Let me quote some figures from a national
periodical to convince you that you're missing
a big profit bet in failing to cater to this element
of amusement seekers. "29,466,000 admissions
were paid to musical presentations during 1947.
Almost 10,000,000 more than attended big league
baseball games. Between 1930 and 1947, the
sale of classical recordings jumped 3700 per cent.
In 1930 more than half the recordings of classi-
cal music were sold in New York, Philadelphia,
Boston and San Francisco ; today only one-fifth
of such sales are made in the big cities. The
Metropolitan Opera Building Fund was in-
creased more than a million dollars in dimes and
quarters from everywhere in response to a radio
plea for help. Oklahoma City raised $125,000
in two months from people in all walks of life
sending dimes, quarters and substantial checks.
Dallas, Texas boasts a concert hall seating
3,800. The Boston Symphony drew more than
100,000 attendance during an engagement in
the Berkshire Hills last year." Over 10,000
recitals were given by classical artists whose
attendance figures are not included in the above
quotations. Mr. Exhibitor, that's a heap of peo-
ple and a heap of money and some of it can be
channeled into your bank account if you put
your thinking cap on and go after it.

The amusement industry has taken immense
strides and there is plenty of business, but the
motion picture theatre, equipped through the
medium of its screen -to reproduce every possi-
ble kind of entertainment, is not taking full
advantage of the wide scope of its patron po-
tential and permitting less competent competitors
to garner the attendance that is theirs for the
asking — or, I should say, pursuing.

Boys are old stand-bys now, and generally
mean added returns. This release is right up
to par.

Cast: Leo Gorcey. Huntz Hall, Gabriel Dell, Billy
Benedict, David Gorcey, Benny Bartlett, Martin Kos-
leck, Paul Harvey, Amelita Ward, Jacqueline Dalya,
Eddie Gribbon, Gene Stutenroth. Credits: Producer,
Jan Grippo. Director, William Beaudine. Screenplay,
Edmond Seward and Tim Ryan. Original story, Tal-
bert Josselyn. Photography, Marcel LePicard.

Plot: Leo Gorcey inherits a beautiful estate
on Long Island, but actually the estate has
been inherited by another man. In this
comedy of errors, Gorcey and his gang are
nearly killed by a group of crooks who are
smuggling in aliens and diamonds. With the
help of a reporter friend, the Boys eventu-
ally capture the crooks and the real owner of
the estate turns it over to them.

Comment: This Bowery Boys comedy will
have average patrons laughing from begin-
ning to end. True, it's old-fashioned hokum,
but the fans will eat it up. When caught at
a top Hollywood theatre, the Saturday mati-
nee crowd roared as loudly at the malaprops
of Leo Gorcey and slapstick antics of the
Boys as any big league comedy. Gorcey is
a master at getting his words twisted; his
Brooklynese delivery is down to a "t." Huntz
Hall makes an excellent foil for Gorcey's
mannerisms. Martin Kosleck turns in a neat
job as the "menace" and Jacqueline Dalya
is mighty fetching in a brief spot. The Bow-
er}' Boys are old stand-bys now at many
theatres, and generally mean added returns.
This release is right up to par.

BOX-OFFICE SLANTS

16

SHOWMEN'S TRADE REVIEW, October 30, 1948

Selling1 the Picture

News and Ideas Concerning Profitable Advertising. Publicity and Exploitation

I.M.P.S. Clinic

National Advertising and Premieres

(The roundup of I.M.P.S. member opinion this circulation Life receiving the most attention,

week takes up the subject of distributor pre- and Look and movie fan magazines coming in

selling advertising — including national magazines, for occasional mention.

key city newspapers, national radio and world National radio coverage seems to be a grow-

prcmieres — zvherein members have their say on ing factor, although it must be suspected that

the media they consider the most effective in some of the answers really had to do with local

boosting their potential patronage on coming stations which used spot announcements from

attractions. The findings in this I.M.P.S. survey, press books. Nevertheless, whether the plugs

which unll appear in these columns during the sounded out from the networks or the locals, it

next few weeks, should prove valuable not only was radio just the same. The wise distributor

to exhibitors, but also to producing and dis- and exhibitor will file that 19 per cent some-

tributing company advertising executives in where in front of his mind.

improving the effectiveness of national pre- A case in point about radio is that of Joe

selling campaigns.) Brite, of the Rialto Theatre, Alamosa, Calif.

Brite voted radio advertising in third place, yet
One of the most argumentative, thought-pro- he wrote . «We use radio daily_ Eyery press

voking questions confronting the motion picture book should haye radio copy. some do not have

distributor and exhibitor through the years has tbjs feature regularly "

been the deceptively simple one : what medium Some exhibitors had special reasons for bal.
of national advertising is best in pre-selling an loting as they dM_ For instance; w c Powe]_
attraction, and what is next best? Sufficient son> Capitol Theatre, Steubenville, Ohio, fa-
material to fill several books have been written vored national magazine advertising and then
and spoken on the subject; advertising firms key dty newspaper advertising for a very good
have failed by guessing wrong, executives have rgason He ^id. ,.We pIay.right up on na-
nsen or fallen on their decisions. tional release and quite often haye a hard time

Nobody knows the answer for certain, be- obtaining material— stills, mats, etc.— in time."
cause the question is an intangible, governed w ByrQn jones> Jr of the Came0) Bristol,
by changing conditions not under the control Va_> who places radio ;n second place> has this
of the advertisers. Nevertheless, producing and to ^y about it . «xhis ;s the biggest help when
distributing executives have had to decide which an actQr Qr actress j.s gU£st starring; they have
advertising medium would do the most effective mQre time on the air and the pubHc eats this
pre-selling job. Now, through a survey con- stuff up_ AlsQ movie reviews over local sta.
ducted among members of the Institute of Mo- (Continued on Page 18)

tion Picture Showmanship (I.M.P.S.), the ex- =======^===========

hibitor himself — the one perhaps more qualified
to answer the question than anyone else, since
the effectiveness of national pre-selling is de-
termined by the box-office gross in his theatre-- MHllpiil^ t ^ HITS
voices his opinion on this important industry I B ^-qBE SHOWN HERESC
question.

The Clinic does not maintain that the opinions
expressed in this latest survey are the last word
on the subject, but it should be borne in mind
that they come from men who see the results at
first-hand, and therefore are to be reckoned
with.

I.M.P.S. members were asked to indicate
which advertising medium in their opinion
(general magazines — such as Life, Look, etc.,
national radio or key city newspapers) proved
the most effective in pre-selling potential patron-
age on a picture. The percentage of members
placing the medium they believed most effective
in first place is as follows :

National Magazines 48%

Key City Newspapers 33%

National Radio 19%

Although the bulk of these opinions came from
average cities, towns and neighborhoods, large-
city theatres were also satisfactorily represented.
Of course, some theatres were located too far
from a key city to gain full benefits from area

advertising; on the other hand, some localities HARVEST OF HITS. I.M.P.S. Member
were less national magazine-conscious because Ted C. Rodis, manager of Skouras' Pilgrim
of overwhelming local interest and coverage. Theatre, Bronx, N. Y., used the autumn
Overall, the scales balanced pretty well, so that leaves motif in his lobby display on coming
a fair enough picture of the actual sentiment may attractions Copy at top of displays: "Golden
b, said ,o have b««„ rea,i«d. ««-?« -

Some members took the trouble to choose members, so thanks to Ted for letting us all
their particular magazine preference, with large- know about it.

The Easy Way

If you need a blow-up for lobby display
or other uses but don't want to spend the
money for a photographic job, try cutting
heads or figures from posters. They have
color, too.

I.M.P.S. Member Report

Old Gags? Why Not, When
They Pay Off, Says Mike

MIKE PICIRILLO of the Center The-
atre, Hartford, Conn, once again proves that
good old showmanship pays off. It seems he
placed "Buck Privates" with a cartoon show
during the early summer and did only so-so
business. Recently he ran the feature again with
a set of cartoons, and this time he "did great
box-office." The difference, according to Pici-
rillo, was that he "worked a few gags." Here
they are :

1. Drove two cars around city with these
banners : "Drive carefully and you'll live to see
the giant comedy show at the Center etc." 2.
The old masks gag — one smiling and one frown-
ing. Under the latter "This is the way you'll
look if you miss our comedy show" and under
the smiling mask "This is the way you'll look
etc." 3. The "laughed my head off" gag, with
usher padded to hide face, carrying papier-
mache head — you know the rest. 4. The button
stunt. "Replacement buttons for those you'll
laugh off when you see — ."

The fine results Mike got from these venerable
gags just goes to show that the tried-and-true
material can • always be depended upon in a
pinch.

I.M.P.S. Member Report

Free Silver! It's a Gag

VINCENT MASTRACCO, Smalley's The-
atre, Camden, N. Y., had their eyes popping
when he hired four newsboys to distribute small
envelopes carrying this message : "Silver 1 What
men fought and died for in 'Albuquerque" at
Smalley's." Inside was a small piece of some-
thing that may or may not have been silver. We
hate to doubt Brother Mastracco, but it looked
like a sliver of stone covered with aluminum
paint. The stunt got a swell reaction.

Purdue College Musical
To Premiere in Kokomo

Made by Film Studios of Chicago, managed
by H. A. Spanuth, and directed by Allyn But-
terfield, "One Brick Higher," a college musical
featuring the 15,000 students, faculty and ad-
ministrative staff of Purdue University, will
have its world premiere Nov. 10-11 at the Sipe
Theatre, Kokomo, Ind. The university's glee
club is heard in several numbers in the film
which was made on the Purdue campus by Hol-
lywood crews.

Governor Ralph Gates, senators, representa-
tives, the local mayor, president of the Chamber
of Commerce and the superintendent of schools
have all been invited to attend the premiere. Film
Studios will distribute the picture.

SHOWMEN'S TRADE REVIEW, October 30, 1948

17

Movie Harvest Voting
Cued to Election

PASSING THE OLYMPIAD TORCH. With the fourteenth Olympiad Technicolor pic-
tures booked at the Palace, Southall, Middlesex, England, Manager E. Nathan invited the
directors and senior eleven of the Southall Football Club as theatre guests. As they entered
the foyer, an athlete presented the Olympic torch to Manager Nathan (r.) The theatre was
decorated with flags, bunting and Olympic emblems typifying "the glory of sport." Co-
operating with the city's educational heads, Nathan arranged for 2,300 school children,
accompanied by members of the education committee and teachers, to attend two special
weekday morning performances — the resulting spurt to business continuing for the rest of
the week.

British Exhibitors Employ Sports
Tieins to Boost ^Olympic Games of /48/

Taking a tip from the coming presidential
election, Manager Howard Burkhardt of Loew's
Midland, Kansas City, Mo., conducted an "elec-
tion" on "The people's choice — of pictures" in
connection with his promotion of "Loew's Movie
Harvest" — a scheme that paid off handsomely
in bringing to the attention of the public his
lineup of coming features.

In the lobby Burkhardt arranged a display
board on each of the theatre's coming five at-
tractions— "Luxury Liner," "Southern Yankee,"
"Walk a Crooked Mile," "Three Musketeers"
and "Julia Misbehaves." A caption urged the
patron to "vote for your favorite in 'Loew's
Movie Harvest'."* Ballots, pencils and a ballot
box stood nearby.

Heading on the ballot was : "Vote for the pic-
ture you most want to see," with a write-in
line for the picture's name and a box for the
patron's check mark. As a means of increasing
the theatre's mailing list a line for the "voter's"
name and address appeared on each ballot.

The fall political elections were merely a
stimulant to get the public to vote on the pic-
tures they wanted to see. Effectiveness of the
stunt was seen in an immediate influx of ballots
which continued to gain momentum till the end
of the balloting.— KCMO.

Commerce Aids Arrants
On 'Drunk Driving'

Manager T. P. Arrants of the Ritz, Eliza-
beth, N. J., was requested by the Daily Journal
and the Chamber of Commerce of that city to
book the MGM short, "Drunk Driving," as a
feature of their safety campaign and show it
at the Ritz, promising full cooperation. The
Journal, in addition to running many stories on
the campaign, with mention of the short, had
its advertising manager hold daily meetings with
Parent-Teachers Associations, high school
classes and various service organizations, ad-
vising them to see the picture and crediting the
Ritz and Warner Bros., who operate it, for their
cooperation.

_ The Ritz did extra business due to the pub-
licity given the short by the Journal and the
Chamber of Commerce, the box-office having
received many requests as to the time "Drunk
Driving" would be shown.

All They Could Eat

Thousands of Boston's youngsters had all the
popcorn they could eat when Manager Jack
Mercer of Loew's State and Manager James
Tibbetts of Loew's Orpheum in Beantown ar-
ranged with Boston's Park Department to give
the kiddies a popcorn feast. Tieup was in con-
nection with the opening of United Artists'
James Cagney picture, "The Time of Your
Life."

The natural employment of sports tieups for
exploiting "The Olympic Games of 1948," were
eagerly utilized by the first English exhibitors
showing the J. Arthur Rank exclusive film rec-
ord.

First campaign reported by Circuits Man-
agement Association (merged Rank Odeon
theatres with British Gaumont) was that put
on by Manager Frewin of the Majestic, Roches-
ter, in which the manager arranged for Seaman
Johnny Wright, amateur middleweight boxing
finalist, stationed in a nearby naval dockyard,
and Captain S. Fry of the Rochester Athletic
Club to carry the Olympic torch on the run
through the district from Dover to Wembly
to appear on the stage. The Rochester National
Savings Committee organized the presentation

Promotion for "You Gotta Stay Happy"
at Radio City Music Hall early in November
includes a tieup with Lane Bryant, department
store, for a fashion show at the Park Avenue
Theatre, Nov. 4, window displays and cooper-
ative ads ; an arrangement whereby U-I will aid
the U. S. Army's Recruiting Drive through
special posters and displays featuring the line,
"You Gotta Stay Happy If You Enlist in the
U. S. Army," with the Army conducting an
essay contest for servicemen ; a tieup with
Kirkeby Hotels, which owns the Hampshire
House in New York, inspiration for several sets
in the picture, whereby the firm is preparing a
special mailing piece which will go to its credit
customers ; window displays and advertisements
by Constance Spry, New York florist ; a photog-
raphy contest by the Willoughby Camera Stores

to publicize its savings drive.

At the Gaumont State in Kilburn, radio com-
mentator Harold N. Abrahams introduced a
galaxy of athletes to the audience. Manager
John Bee of the Gaumont, Worcester, induced
J. A. Clay, manager of the Olympic basketball
team, who lived close by, to speak from the stage
each evening for a week previous to playdate.

Manager Lewis of the Gaumont, Manchester,
scored something of a beat, for he posted in
the lobby up-to-the-minute pictures and results
while the Olympic games were in actual prog-
ress, and kept plugging the picture daily until
its opening, keeping public interest keenly alive.
A preview for members of the press and local
sports celebrities a week in advance garnered
220 inches of free space in the newspapers.

to find the best pictures denoting happiness ;
and the distribution of 100,000 pieces of gum,
with copy carrying picture credits, by Topps
Chewing Gum.

Universal-International was to open a series
of territorial premieres for "Kiss the Blood Off
My Hands," starting Oct. 30, to herald the 300
openings to take place during November in
70 eastern situations. For each of these terri-
torial premieres a full-page advertisement will
be taken in the Sunday papers of Philadelphia,
Cleveland,' Pittsburgh, Buffalo and other key
cities, with openings in surrounding situations
listed. Advance campaigns in these premieres
will lead up to 1,000-line ads in the dailies on
opening day, supplemented by radio announce-
ments and bill posting. Field exploitation men
have been assigned and the film's star, Burt
Lancaster, will make personal appearances in
the keys to aid in tieups and to meet news-
papermen. * * *

MGM will give its first Enterprise release,
"No Minor Vices," an advertising campaign
that will cover the nation with an estimated
combined readership of more than 142,000,000.
Ads will appear in national weekly, monthly
and fan magazines. Special copy for MGM's
Lion's Roar ad will appear in Ladies Home
Journal, Look, Parents, Redbook, Saturday
Evening Post and others. Ads for the Picture
of the Month column are set for American, Col-
liers, Cosmopolitan and other magazines.

Emergency Layout Scores

When Paramount's State Theatre in San Francisco quick-booked a double bill
reissue of "Blood and Sand" and "Manhunt," it was impossible to obtain a conventional
mat for the early edition of the Call-Bulletin. So the newspaper hurriedly composed
a bold-face type ad, with large black letters emblazoning the cast and titles. In later
editions, the regular prepared mat was used.

However, Jerry Zigmond, Paramount manager, liked the type ad so well that he
ordered it used in the next morning's papers. The ad was a refreshing change, and
exhibitors would do well to try this style of layout occasionally to lend new life to their
advertising. However, watch the typography— it must be easy to read— and be sure
there is sufficient white space to balance the blackness of the type.

GRIST FOR THE SHOWMANSHIP MILL

I.M.P.S. Clinic

National Advertising and Premieres

{Continued from Page 16)

tions are very effective."

On the other hand, Morri Littman, Sylvan
Theatre, Rutherfordton, N. C, remarks suc-
cinctly : "Not radio." ,

Fred Reeth, Capitol, Madison, Wise, likes
radio with this reservation : "If they don't tell
the story."

Concentrated Effort

Fred S. Curtis of the Fox in Greenville, S. C.
believes distributors should make a concen-
trated effort to sell key city newspapers on
the importance of motion picture copy. Says
Curtis: "Rather than expend all, or the major
portion, of the advance campaign budget on
key city publicity the film concerns should at
least encourage exhibitors whom they know will
use cooperative advertising. This would prove
to reach more theatre-going prospects. News-
paper advertising is still the top medium of
reaching people. Why can't the companies
place one or more people in each key city to
work with and encourage all the editors of the
newspapers in the section to devote at least a
part of each edition to film publicity? The
papers devote pages to sports, and you will
surely agree that there are more readers of
film news. It's just that the newspapers
throughout the country will have to be sold
on the idea."

Leonard V. Casey of Hunt's Theatres, Wild-
wood, N. J. feels the three forms should . be
combined, "one following the other and tying
together to make a pattern that will keep
needling the potential customer over a specified
period." He gives as an example of such a
campaign the premiere of "Tap Roots" in Phila-
delphia.

Premieres of Little Help

I.M.P.S. members take up another leading
question in this issue, the results of which may
surprise some folks and perhaps shock a few.
The question as submitted was : "In your opin-
ion does a gala world premiere reach local
newspapers with sufficient impact to help the
picture's draw when you play it?"

The answers to this question revealed that
only about 25 per cent of the members thought
these premieres were of any help in their own
situations.

Such a result may be something of a poser
to distributors and producers who have gone
to great lengths in setting up elaborate pre-
mieres with one eye on national publicity. Cer-
tainly such premieres are virtually a necessity
in the city chosen, but, according to member
replies, they do not apparently have as much
national effect as generally imagined in dis-
tribution circles.

The two gremlins in the promotional ma-
chinery seem to be geography and time. Gala
premieres were approved by members whose
theatres lay in the metropolitan areas of the
largest cities — New York, Chicago, Los An-
geles, Philadelphia and so on. But outside such
sections the reports were almost unanimously un-
favorable. This was especially true of the mid-
west, central south, and eastern New England.
Also it is true that, while a metropolitan area
around a city enjoying a big premiere receives
publicity benefits, a similar radius around an-
other big center may not be affected at all by
this particular premiere. The big Hollywood
and New York premieres, on which producers
especially have rested fond hopes for national
publicity, fall far short of the desired results,

according to a consensus of I.M.P.S. opinion.
To a few members Hollywood premieres are
anathema.

An exception is the area premiere, which
may cover two or three states. The large num-
ber of separate openings on the sanu picture
makes for a blanket publicity coverage that ap-
pears to seep back and forth from town to town
and aid all subsequent showings in that section.

The time gremlin is that for many — or even
most — situations the big doings of the premiere
are forgotten by the public before the picture
is played, so that newspapers are prone to scoff
at warmed-over stories about something that
happened weeks or months before. What any-
body can do about that we don't know.

Some of the comments by members follow :

"Yes — with the daily newspaper" — Charles M.
Edwards, Sharon Theatre, Sharon, Tenn.

"Our local newspapers do not carry same" —
J. J. Cahalan, Magnet Theatre, Claremont,
N. H.

"Not unless it is an area premiere in our
locality" — Boyd F. Scott, Chief and El Morro
theatres, Gallup, N. M.

"If the premiere is close enough" — W. C.
Boston, Midwest Theatre, Scottsbluff, Neb.

"No, too far apart" — W. Byron Jones, Jr.,
Cameo, Bristol, Va.

"If able to play the attraction within 30 days"
— Jack A. Farr, Skyway, Bryan, Tex.

"No — most of them are shown in the news-
reels of a distributor" — F. B. Allston, Center,
Hartsville, S. C.

"It all depends how far it is away. Holly-
wood? No." — Roy O. Prytz, Granada. Duluth,
Minn.

"A little too much ahead of time for this sec-
tion"— James H. Moore, Camden Theatre, Cam-
den, Maine.

"At times" — George R. Trimyer, Jr., River-
view, Norfolk, Va.

"It's wonderful for the theatre that premieres
it, but it does not mean too much for later runs."
— Ted Rodis, Pilgrim Theatre, Bronx, N. Y.

"Not much" — Harry A. Rose, Loew-Poli Ma-
jestic, Bridgeport, Conn.

"Draws enough attention to help everyone" —
Leonard C. Utecht, Lake Theatre, Oak Park,
111.

Among I.M.P.S. members answering these ques-
tions were: Joe Fink, Rhodes Theatre, Atlanta, Ga. ;
Gilbert S. Wolfe, Joy Theatre, Newmanstown, Pa. ;
Lee J. Hruby, Jr., 4 Star, Chicago; Roy E. Schmidt,
Jr., Tuckerton, N. J.; James G. Davis, Paramount,
Lynn, Mass. ; Fred Nelrich, No. Dakota, Wyndmere,
N. D. ; C. D. Weiser, Sky Theatre, Middleburg, Pa.;
L. J. Frownfelter, Bonnie, Bagley, la. ; Clayton L.
Harkey, Angier, N. C. ; Winston C. Willis, Palm,
Meigs, Fla. ; Bill Davis, Princess, Del Monte, Colo.;
Reg Streeter, Forum, Los Angeles; John J. Driscoll,
Avalon, Milwaukee.

Also Ira Sherk, Mt. Wolf, Mt. Wolf, Pa.; G. G.
Waller, Prairie, Sun Prairie, Wise. ; Ralph Hamilton,
Jewel, Denver; S. W. Goodman, Urban, Dallas; Rus-
sell W. Barrett, Capitol, Willimantic, Conn. ; M. Rosen-
thal, Loew-Poli, New Haven, Conn. ; Don Sharp,
Shawnee, Walnut Ridge, Ark. ; John G. Perry, Key-
stone, Towanda, Pa. ; Walter E. Woods, Embassy,
Chicago; B. W. Coleman, Senator, Washington, D. C. ;
Harold Smith, World, St. Louis, Mo.; Elstun Dodge,
Elstun Theatre, Cincinnati; Burton M. Bausell, Border,
Mission, Texas; R. E. Baldwin, State, Shafter, Calif.;
Paul F. Erickson, Alki, Wilbur, Wash.

Withdraws Ads

Alabama Theatres withdrew all adver-
tising for its five theatres in Montgomery,
Ala., from the Montgomery Advertiser-
Alabama Journal when the publisher of
that newspaper switched theatre and
radio advertising from the main section
to a tabloid insert.

SHOWMEN'S TRADE REVIEW, October 30, 1948

I.M.P.S. MEMBERS TELL:

Why I'm Glad I Started as:
a CIRCUS USHER

By GERRY GERMAIN

Manager, Palace Theatre, Pittsfield, Mass.

[This is the third of a series being published in
this department. The series is the result of
member reaction to a piece published some time
ago which referred to the percentage of owners,
managers and assistant managers zvho began
their theatre careers in other theatre jobs.]

Considering the thousand and one things he
has to learn to become a manager and not just
a keeper of the keys, I do not wonder at the
saying in this business that "you have to be a
little nuts to be a good manager."

I started as a circus usher and would not
want it otherwise, for I learned what hard
work means by "humping lots of lumber" and
also learned what a 14-hour day meant — part of
your contract. When I entered the motion pic-
ture business, I was given a chance to start as
a student manager because I already had a
background of several years in show business.
I learned as fast as anyone who loves the busi-
ness and wants to stay in it. However, the im-
portant part is that I am still learning, as each
day presents its new problems. To keep young
in this business you must never stop learning,
never stop trying . . . it's only the Brass who
acquire barnacles and cease to learn.

Speaking of barnacles — a lot of us managers
get them now and then. Call it spring fever or
whatever you like. With me, it's just plain lazi-
ness, and I know how to beat it. Here's how:
Take a picture, any picture, and go to work on
it. Sell it as if your job depended on it. Try
something new — but try, and see if you don't
get the greatest kick out of it and the sense of
having tried, . more than anything else can give
you. Don't let it bother you if the Boss says
nothing about a job well done — he should, but
don't let it bother you if he doesn't. Just take
pride in the fact that you tried, and that you
can hold your head up with any other manager
and say, "I, too, belong to the greatest bunch
in the world — showmen."

Rites Held for
David A. O'Malley

Funeral services were held last week in Nor-
wood, Mass., for David A. O'Malley, director of
advertising and publicity for Columbia Pictures
International Corp., who died in St. Clare's
Hospital, New York, after a brief illness.

A veteran of the motion picture industry,
Mr. O'Malley originally started with the C.B.C.
Film Sales Corp., and had been associated with
Columbia since 1934. He was a member of
AMPA, serving as treasurer in 1942 and vice-
president in 1945. He is survived by his wife,
Pauline Killen O'Malley, and a brother, Thomas.

'Red Shoes' Boston
Premiere Nov. 18

New England premiere of Eagle Lion's J.
Arthur Rank picture, "The Red Shoes," has
been set for Nov. 18 at the Majestic Theatre,
Boston.

A strong advertising, exploitation and pub-
licity campaign for the opening is now under
way. The event is expected to highlight the
Boston social and entertainment season.

SHOWMEN'S TRADE REVIEW, October 30, 1948 19

Regional Newsxeel

News of Events and Personalities Reported by Correspondents Throughout the Nation

CLEVELAND

Variety Club, which opened two weeks ago
after an inactive summer during which the
club house was remodeled and redecorated, un-
der Chief Barker Milton M coney and associ-
ates, has mapped out a full program of social
events. Every Friday is Keno Nite. Also ar-
rangements are being made for rhumba lessons.
And movie previews will also be on the agenda.
League of Showmen's Wives opened its fall sea-
son with a Queens luncheon at the Club on
Oct. 26. Mrs. Sanford Leavitt and Mrs. Irwin
Shenker were the "queens". It was announced
that the members will sell Christmas Cards,
with all proceeds going to the Variety Club's
heart fund.

Mrs. Julius Lamm and daughter, Judy, have
returned from a three-month stay in California.
Julius, manager of Warners' Uptown, has lo-
cated an apartment. E. J. Stutz, Realart fran-
chise owner, and Meyer Fine of Associated Cir-
cuit, were in New York on business. Nat L.
Lefton, retired distributor, has delayed his trip
to Florida where he has a winter home on ac-
count of the death of Mrs. Lefton's mother.

Ruth Gardinier, Co-op booker, is a grand-
mother, a daughter named Mary Megaera hav-
ing been born to her son and daughter-in-law,
Mr. and Mrs. Milton Ausman, Jr. Manager Bill
Harwell of the Palace, Lorain, has learned that
a song he and Frank Madden of New York
wrote 10 years ago, has been published. It's
called Was It You.

David Sandler, general manager of Theatre-
craft Mfg. Corp., is back from an air trip to
Atlanta, Jacksonville and Orlando, where he
supervised installations. Mrs. Rachael Cangney,
mother of J. Stuart Cangney, sales manager for
Theatrecraft Mfg. Corp. and of Mrs. Herbert
Ochs, is seriously ill at McGruder's Memorial
Hospital, Port Clinton, O.

Edward Bleier, who recently sold the Sun
to move to California, and Mrs. Bleier announce
the engagement of their daughter, Norma, to
Newton D. Neyer of Los Angeles.

Harry Greenberger's Esquire, remodeled at a
cost of $50,000 from the old Lake was set to
open Oct. 28.

Howard Spiess, booker for Co-op, is out of
the hospital after an operation. Victor Schram,
onetime local states rights distributor, died
recently in Los Angeles where he was in busi-
ness. His widow and a brother, Fred, a former
Cleveland film man, but now living in Fort
Lauderdale, Fla., survive.

DES MOINES

R. W. Brown, owner of the Phoenix, Neola,
la., started in the theatre business 39 years ago
and is holding open house at his theatre to
observe the event. Orville Scott, manager of
the Mayfair, Shenandoah, la., has resigned and
will move to the west coast. He has been asso-
ciated with the theatre owned by Mrs. C. V.
Stewart since 1938. Marie Frye, Tri-States mer-
chandising manager, and District Manager A. G.
Stolte visited Cedar Falls, Waterloo, Oskaloosa,
Newton and Ottumwa on a tour. Fred Arming-
ton, MGM office manager, has been released
from the hospital and has returned to his home
to recuperate from a recent operation.

REGIONAL NEWS INDEX

Atlanta 22

Baltimore 20

Boston 22

Chicago 26

Cleveland 19

Des Moines 19

Harrisburg 21

Hartford 20

Indianapolis 20

Kansas City 23

Los Angeles 19

Louisville 21

Minneapolis 26

Milwaukee 21

New Haven 21

New Orleans 21

New York 23

Oklahoma City 20

Omaha 19

Philadelphia 19

Phoenix 21

Pittsburgh 23

Portland 19

St. Louis 23

Salt Lake City 20

San Francisco 22

Toronto 21

Vancouver 22

Washington 20

A huge rejuvenation program has been com-
pleted at the four theatres at Ames, la., oper-
ated by the Ames Theatre Company and Central
States. The houses are the Collegian, Capitol,
New Ames and the Varsity. One of the innova-
tions, an idea of Joe Gerbrach, manager of the
theatres, consisted of a white strip painted down
each aisle, marking the exit paths.

Mr. and Mrs. Earl Stanton of Hayfield,
Minn., have purchased the Fox theatre at Nora
Springs, la., from O. A. Merkel of Mason
City. Remodeling of the Rialto, Fort Dodge,
has been completed.

PORTLAND

Santana Productions Vice-President Robert
Lord, Screen Writer Cyril Humes and Tech-
nical Advisor Jason Lindsey are visiting north-
west key cities on their way by air to Tokyo,
Japan, to shoot backgrounds for "Tokyo Joe."
Independent Theatres Executive Secretary James
Hone has returned to Seattle from his annual
hunting trip in the Okanogan district.

United Artists Western District Manager
W. E. Calloway and Portland Manager A. J.
Sullivan are visiting key points in Oregon. Also
covering the Oregon keys is Astor Franchise
Holder Hal Boehme.

The Capitol, Tacoma, has been taken over
from Helen Lawson by J. R. Kane. Loren Wahl
is back at his desk at the Bellingham Theatre
after an attack of the flu. The Sea-Vue at'
Blaine, Wash., has been opened by George
Borden, Jr.

Loses to Race Track

Amphitheatres, Inc., Portland, Ore.,
drive-in, lost out in its $5,000 suit against
Mayflower Race Track. The suit asked
for damages, claiming the lights at the
race track interfered with the showing of
pictures on the drive-in's screen at night.

PHILADELPHIA

Thieves broke into the Jerry Theatre last
week and robbed the safe of an alleged $200.
A fire, believed caused by defective electrical
wiring, damaged the marquee, boxoffice and
lobby of Fans Theatre. The theatre was unoc-
cupied and no performances were lost. It is re-
ported that Charley Goldfine has sold his Alden
Confectionery Company to Jack Bersin. A.
Cooper is now operating his 16-mm. film busi-
ness from his home instead of from his Frank-
lin Film Exchange.

Mary Snyder and Cecelia Hunter are new on
the staff at Capitol exchange. Leonard Casey,
for 16 years with Hunt Theatres, Wildwood,
N. J., and film buyer for the past five years,
joined RKO as salesman in the Wilkes-Barre-
Scranton territory. Jack Engel, Screen Guild
branch manager, attended a SG directors' meet-
ing at the Hotel Gotham, New York. Two re-
cent Stanley- Warner brides are back at their
desks again after honeymooning. The newly-
weds are Elizabeth Lamont Allen, 4th floor re-
ceptionist, and Freida Koren Anmuth, booking
department.

Joy Shapiro, secretary to Eagle Lion Manager
Harry Berman, has resigned due to ill health.
She is being replaced by Ethel Rudick, former
bookers' stenographer at 20th Century-Fox.
Richard Edge, manager of the Pike, has tem-
porarily shelved his California trip. Some man-
hole covers blew up on 13th Street last week
causing much excitement with the night shifts
of Universal, RKO, 20th Century-Fox and
Warners.

LOS ANGELES

Visitors from New York to the local MGM
branch were Ollie Broughton, auditor, and
Jack Kelly, reprint sales representative. They
leave this week for Salt Lake City before head-
ing back to the home office.

Russell Gaus, former MGM Arizona sales-
man, has been promoted to manager of the MGM
Oklahoma City branch, succeeding the former
manager now deceased. Gaus formerly worked
in the Oklahoma capital, and his wife hails
from there.

Fox West Coast has arranged to give elec-
tion returns on Nov. 2. Each FWC house will
handle it according to its facilities, with some
using slides and others utilizing loud speakers.
As returns come in, they will be posted on the
screen.

Carl Miller was pulled in from Universal-
International's Seattle office to replace Al Kent,
recently deceased, as local salesman. Miller
served his apprenticeship here as a booker.

OMAHA

"City of Little Men," short subject tribute to
the late Msgr. E. J. Flanagan, had its premiere
at the Paramount Oct. 28. Twice previously
Omaha has been the premiere site for Boy's
Town pictures, but they were full-length ones.

Paul Fine, Columbia salesman, and Leon
Mendelson, Warner Brothers salesman, repre-
sented the Omaha unit at the Chicago Colisseum
meeting. Mr. and Mrs. Harold Dunn, exhibitors
{Continued on Page 20)

2C

SHOWMEN'S TRADE REVIEW, October 30, 1948

REGIONAL NEWSREEL

(Continued from Page 19)
at Valentine, Neb. are back from a California
vacation. Nate Reese, exhibitor at Campbell,
Mo., was in Omaha visiting his father. G. M.
Ryle sold the Gem Theatre at Moville, la., to
Frank Scott.

Pinky Mcllvaine, RKO-Brandeis assistant,
visited Will Singer, who recently retired as
manager, at Chicago enroute to Boston on vaca-
tion. Bill Miskell, Tri-States Theatres district
manager, now has a son, William 2nd, to go
along with his two daughters. J. B. McGovern,
Paramount auditor, visited here from New
York"

Fire burned up the Portal Theatre, Thurman,
la. New owner of the Clarks Theatre, Clarks,
Neb., is Joe Miller. He bought out Virgil
Dodds. The community-operated theatre at Pil-
ger, Neb., has been purchased by W. A. Hill of
Omaha. New installations will be made. Omaha
film row is cooperating in a drive for funds
for the Will Rogers Memorial Tuberculosis
Stadium.

OKLAHOMA CITY

Fourteen thousand Oklahoma City school
students were deputized at the Criterion Theatre
on Oct. 23 by Police Chief Hilbert to act as
assistants during the Hallowe'en festivities.
Charles Freeman, manager of C. & R. Theatres,
who has cooperated for the past 1 1 years, showed
a short picture before the presentation of badges
and the regular feature after the presentation.

The Oklahoma State report for changes in
business for the months of July, August and
September shows that 15 new theatres were
opened, 14 quit and 7 changed ownership.

Theatre Enterprises, Inc., San Antonio, Texas,
has increased its authorized capital stock from
100,000 shares Common no par value to 100,000
Common no par value and 15,000 shares Pre-
ferred at $100.00 each.

WASHINGTON

A. Julian Brylawski, president of the Mo-
tion Picture Theatre Owners of the District
of Columbia, said that organization spearheaded
the observance of United Nations Day with a
pageant at Constitution Hall. National Screen
Service has moved into its new offices and Eagle
Lion now occupies the former NSS quarters.
George Washington University announced it
would have a speech department under Bess
Davis Schreiner, Washington representative for
the Theatre Guild.

The Sunday Star of Oct. 10 printed a story
on the glaucoma clinic at the Episcopal Eye,
Ear and Throat Hospital, giving credit to the
Variety Club of Washington, Tent No. 11 for
its aid in paying the salary of a medical social
worker who handles about 317 patients a month.
The local Tent will hold its Hallowe'en party
Saturday (30) in the club rooms. Tent members
on the sick list are Barkers Harry Coonin,
Morgan Baer and Gene Ford.

Chief Barker Frank Boucher has announced
the appointment of the dinner dance commit-
tee for the Variety annual dance at the Statler
Hotel on Nov. 20. General co-chairmen are
Carter T. Barron and Sam Galanty ; welfare
awards, Fred S. Kogod ; program advertising,
Archie D. Engel ; publicity and printing, Hardie
Meakin, Lou Janof, Bill Hoyle, Jack Foxe and
Sol Kullen; entertainment, Gene Ford, Arnold
Fine, Maxim Lowe and Wade Pearson; tickets,
Leon Makover, Dr. Sylvan Danzansky, Art

GOOD NEIGHBOR ORCHID is presented
to Albert Leonard (center) of the Waco,
Texas, Police Department, by Jack McElroy
at the Tom Brennaman Restaurant in Holly-
wood during a broadcast of "Breakfast in
Hollywood" over the ABC network. Look-
ing on at right is C. H. Stewart, Waco city
manager of Interstate Theatres. Leonard is
president of the Waco Police Association,
which has cooperated with Interstate in
sponsoring weekly children's matinees at
the Waco Theatre, thus bringing the police
and children closer together for better under-
standing of law enforcement and the impor-
tance of good citizenship.

Jacobson and Jerry Adams ; distinguished
guests, Sidney Lust and Robert Denton; per-
sonnel, Angie Ratto and Harry Bachman ; deco-
rations, Herbert Sauber and Barney Klateman;
menu, Dave Sadel and Sam Forst; music, Mor-
gan Baer; seating, Nathan D. Golden, Ben
Caplon and Paul Rich; souvenirs, Herman
Paris, Robert Mittman, Cabot Feldman and
Paul Rich; welfare gifts, I. S. Burka; and
budget and expenses, James Sandford and
Harry Coonin.

SALT LAKE CITY

Warner Star Dane Clark will be a featured
speaker at the local community chest meeting,
and will also visit the Veterans Hospital. Star
Ken Murray was here to judge the winner in
the University of Utah festivities during its
"Homecoming Days." Universal-International
Director George Sherman will start production
within a few days on "Calamity Jane and Sam
Bass" at Kanab, Utah. "The Loves of Carmen"
has been transferred from the Centre to the
Studio.

MGM Manager Carl Nedley is returning
shortly from a vacation trip to his home town,
Omaha. United Artists Manager Carroll Trow-
bridge is headed back from a selling trip into
Montana.

First showing of Richard V. Thiriot's "Apache
Land" highlighted a meeting of the Salt Lake
Advertising Club, and the Utah chapter of the
American Society of Heating and Ventilating
Engineers saw films of Utah's Monument Val-
ley and of a log debarking process.

BALTIMORE

Bill Proctor has been transferred from the
Rome circuit's Capitol to the Rialto with Cal-
vin Johlitz moving to the Capitol. RKO Ex-
ploiteer Bill Prager is in town working on "A
Song Is Born." Out of town members of Allied
attending the recent convention in Baltimore
included Sid Stern, Harry Unger, Harry Loew-
enstein, Edward Lachman, Irving Dollinger

and William Snaper from New Jersey ; Frank
Lydon, from Massachusetts ; Alex Bookspan,
Connecticut ; and Sydney Samuelson from Penn-
sylvania.

Edgar Growden, projectionist at Potomac
Drive-in, Cumberland, had his car stolen re-
cently. It was recovered the next night, minus
battery, spark plugs, distributor and carburetor.
Arlene Dahl, MGM star, and Claire Trevor,
RKO star, are in town for the Damon Runyon
Cancer Research Fund benefit polo game. Harry
Reiners, RKO assistant ad chief, came along as
guardian for Trevor, Big Boy Williams and
Gordon Oliver. Bill Saxton reports the benefit
midnight show held in Loew's Century for the
Runyon cancer fund was a huge success. John
Stokes, Parkway assistant, is back from vaca-
tion. Jack Sidney, Loew publicist, celebrated
his birthday recently.

INDIANAPOLIS

Film Classics Salesman Ray Thomas is con-
fined to his home by influenza. The drive-in
theatre, Evansville, Ind., according to Manager
Harry Coleman, will remain open until Jan. 1.
Leroy Furman, representing Ted Gamble, Fred
Dolle, of the Fourth Avenue Amusement Co.,
and Dee Long, his representative, made plans
for the coming season for the houses of the
Greater Indianapolis Amusement Co., in a three-
day meeting here, with Kenneth Collins, man-
ager of the local group of theatres.

The marquee at the Indiana Theatre is being
redecorated and repaired. Republic Salesman
Charles Acton is driving a new car. Sal Iozzo,
Eagle Lion booker, spent the week in Chicago,
visiting relatives. Rube Pearlman, representa-
tive for Edward Small Productions,' was a busi-
ness visitor at Eagle Lion exchange over the
weekend. The new Palm Theatre at Palmyra,
Ind., now under construction will be opened
Dec. 1, by Hugh B. Kiesler.

W. E. Horsefield, of the Horsefield Circuit,
Horsefield, Ky., made his first visit to Indian-
apolis film row during the week. He has been
an exhibitor for a number of years but had never
before visited the exchanges.

Chris Winkenhofer, operator of the Gem,
Huntingburg, Ind., went squirrel hunting re-
cently, but bagged two skunks instead.

HARTFORD

The Hartford Theatre Circuit has installed
push-back seats in the 'Central, West Hartford
— the first in this area to put them in — with the
trade watching to see what the reaction of the
public will be. The house also has installed new
carpets, aisle lights and redecorated the men's
and women's rest rooms. Hugh Campbell is
manager of the house.

Morty Katz, for the past 11 years MGM sales-
man in this area, has resigned to join B. and Q.
circuit, Boston, as booker for its Connecticut
houses — the State, Jewett City ; Strand, Thomp-
sonville ; Palace, New Britain ; and Eastwood,
East Hartford. Larry Gendron, student assistant
manager at Loew's Poli Palace, Hartford, has
resigned to go into business at Meriden, Conn.,
with his brother.

- Charles Gauvin has been named assistant man-
ager at the Colonial, Hartford. Pat Dodge, cash-
ier at the Webb, Wethersfield, married Harold
Beard of Hartford.

Mr. and Mrs. Joe Civitello of Hartford,
Conn., last week settled out of court for an un-
disclosed amount the $28,000 damage suit they

SHOWMEN'S TRADE REVIEW, October 30, 1948

21

REGIONAL NEWSREEL

had filed in Federal District Court against their
landlord, the Capitol Theatre, Inc., of Passaic,
N. J. The couple claimed Mrs. Civitello suffered
injuries when the bathroom ceiling in their
apartment fell on her and that the owner, the
Passaic Corp., was negligent in regard to the
plumbing in the room above.

PHOENIX

The Rowena Theatre, Chandler, reopened for
the season with all new equipment. Owner Joe
Woods held a special open house preview the
night before the official opening.

An unmasked gunman held up the Orpheum
and escaped with $295. The stickup marked the
second time within three months that the
Orpheum was a robbery victim. The gunman
who staged the first stickup was captured in
Los Angeles and turned over to authorities
$1,666 of his theatre loot.

Clifford A. Reid is the new manager of the
Alden Theatre in Globe, replacing George
Hollis who filled in temporarily. Hollis is now
back in his regular spot as manager of the
Vista. Before going to Globe, Reid was man-
ager of the Rose Mary in Santa Monica, Calif.

TORONTO

Odeon theatre executives attended the open-
ing of the new Odeon, London, Ont. The 3,343-
seat Imperial, Toronto, has a new front and
lobby and the interior is being completely over-
hauled ; a before-Christmas reopening is ex-
pected. Preparations are being made for tele-
vision programs at Famous Players' Shea,
Toronto. Famous Players Nortown was forced
to close for three days when the basement was
flooded due to a broken main.

Twentieth Century Theatres has bought the
old Odeon neighborhood operated for many
years by Joe Garbarino ; Odeon is reported to
have tried to gain possession of the house.
Famous Players closed for the season its re-
cently-acquired Skyway drive-in, London, Ont.
on Oct. 23. An employe of the National Film
Board has been permitted to resign because of
Communist activities. First performance of
"Hamlet" at the Glebe, Ottawa, was under the
auspices of the Save the Children Fund.

NEW ORLEANS

Sales representatives of the Selznick Releas-
ing Organization held a southern division meet-
ing here last week at the Jung Hotel. Milton
Kusell, sales manager, presided. Attending the
meeting were Henry G. Krumm, southern divi-
sion manager ; A. J. Delcambre, southwest dis-
trict manager ; W. C. Hames, Atlanta ; C. H.
Robuck, Atlanta ; S. Zimmerman, S. Wilbur
and W. Slaughter, Dallas; N. T. Towler, At-
lanta ; L. Pitts, Oklahoma City ; C. Rounsaville,
Memphis ; S. Hinson, Charlotte, N. C, and
William Shiell, Jr., New Orleans.

The Castle, Pachuta, Miss., is no longer be-
ing operated by Mitchell Sevel, Jr., of Sanders-
ville, Miss. The theatre has been taken over
by its original builder and operator, a Mr.
Castle. The Royal, Winona, Miss., was com-
pletely demolished by a fire last week. It was
operated by A. L. Royal. Owner E. S. Corban
said that he is making plans to rebuild.

J. E. Garrison, district manager of Universal
with offices in St. Louis, and E. T. Gomersall
visited the Universal branch in New Orleans
for several days last week. Effective Oct. 27,

Grandpa!

Grandpas have suddenly become the
fashion — well, rule of the day — in St.
Louis industry circles. Announcement
that Warner Manager Lester Bona was
a grandpa was immediately followed by
RKO Salesman Walter Hamburg's an-
nouncement that a son, named Walter
Eugene, had been born to him and his
wife, which qualifies Walter's father,
Sam Hamburg, to the title of grandpa.
Manager Maury Davis of the Will
Rogers Theatre also recently entered the
grandparent ranks. Not to be left out of
the ranks — and to crow a bit — Ruby
S'Renco, owner of the Art Theatre and
the S'Renco Screening Room, announced
that he was a grandfather for the second
time, his daughter Charlotte (Mrs. Joe
Katz) having given birth to a son.

the Main, St. Martinsville, La., owned by
George Houck, will discontinue operations.
Irvin Wormser, Columbia sales executive in
New York, was a visitor at the New Orleans
branch last week. Employes at the Warners
branch held their annual picnic at City Park.

LOUISVILLE

George Knopf, well known industryite here-
abouts, has joined the sales force of the Falls
City Theatre Equipment Company. The Louis-
ville Planning and Zoning Commission has re-
jected the American Drive-in Theatres' applica-
tion for a permit to build a drive-in on Crittenden
Drive in the city's suburbs. Guthrie F. Crowe,
who is Kentucky Commander of the American
Legion as well as president of the Kentucky
Ass'n of Theatre Owners, attended the Legion's
convention in Miami. Despite the freezing
weather that hit Louisville in recent weeks no
drive-ins have been reported closing.

The Crystal Theatre, a landmark in Bards-
town, Ky., has been closed and will be converted
to other uses. However, the new Melody, to be
opened around Nov. 1, will take care of movie
patrons along with the Arco. Roy Pitts has re-
signed as manager of Switow Amusement's In-
diana, Salem, Ind., and been replaced by Tris
Hopkins. Pitts plans an extensive Florida vaca-
tion. Gene Lutes, with offices in Frankfort, Ky.,
will supervise operation of the Traill and Mills,
recently acquired by Chakesres Theatres from
Warren R. Shafer.

The family of Morris Smith apparently is
going into the theatre business in a big way.
Morris himself is a co-owner of the recently-
opened Valley, Taylorsville, Ky. Still more re-
cently Morris' father and brother are reported
to have purchased the Bloom, Bloomfield, Ky.,
a comparatively new house from Roland Foster.

HARRISBURG

Colonial Manager Jack O'Rear is too busy to
remember his birthday. He was surprised on
coming home one night last week to find 12
members of the Central YMCA volleyball team
around the table waiting for him to appear for
a spaghetti dinner prepared by Mrs. O'Rear.
His friends presented him with a desk set. Co-
lonial Maintenance Man Ike Davis is also for-
getful. He bought a hunting license, got out
his gun and red cap and phoned to Zeke Beck
to substitute for him on Monday, the opening
day of the hunting season. Happening to glance
at the calendar, he found he was a week too

early, the Pennsylvania hunting season not
starting till Nov. 1.

Loew's Regent Projectionist Sam Rubin has
been named a member of the Rent Advisory
Board for the Dauphin-Lebanon area. Colonial
Cashier Rachel Luciano was the first to appear
in a fur coat this fall. Fabian Publicist Edgar
Goth and R. H. Maxwell, radio executive, have
been named to set the plans for Optimist Week
which is being conducted by the Optimist Club.
The first stunt they proposed was a "Smile"
campaign with silver dollars the prizes to win-
ners.

Nat Lapkin, Joseph D. Egan and Lou Gold-
ing of the Fabian New York offices called on
film row friends and other industryites. Fabian
City Manager Gerry Wollaston and Fred Oster-
stock, city manager in Easton, attended the
MPTOA meeting in Philadelphia.

NEW HAVEN

Local MGM exchange has promoted Office
Manager Phil Gravitz to salesman, succeeding
Morton Katz, resigned. Jack Brassil, with the
College Theatre for more than 10 years, is un-
dergoing observation at the Newington Veter-
ans Hospital. Universal-International Division
Manager Fred Meyers is here for conferences
with Manager Arthur Greenfield.

Tent No. 31, Variety Club of Connecticut,
will hold the formal opening of its completely
furnished club rooms about the middle of No-
vember. The Tent also plans a special dinner
meeting on Nov. 1, Chief Barker Barney Pitkin
stated.

Among those who attended the opening of Al
Pickus' theatre in Stratford, Conn., were MGM
District Manager Jack Byrne, Paramount Dis-
trict Manager Al Kane, MGM Branch Manager
Harry Rosenblatt, RKO Branch Manager Bar-
ney Pitkin and United Artists Branch Manager
Frank Meadow. A loge section is among the
improvements in the reconstructed Stratford
Theatre.

Manager Monk Maloney of the Poli, Wor-
cester, announces that he is a grandfather, his
daughter having given birth to a son. Manager
Bob Carney of the Poli, Waterbury, Conn., is
bolstering his screen program by adding Tiny
Tim and his Hammond organ on the stage.

MILWAUKEE

Thomas Finin, an industryite of 25 years
who has managed theatres in Springfield and
Decatur, 111., and one in Indiana, has been ap-
pointed manager of the Walworth, Walworth,
Wis., succeeding Louis Simonini. The contest
for a name for the new theatre at Florence,
Wis., drew replies from 201 persons who sub-
mitted 95 different names ; Towne was the
final choice.

Triple-R Amusement Company has been in-
corporated at Manitowoc, Wis., to operate drive-
in theatres, by Roger W. Reinert, Richard E.
Bosman and John C. Danielson. Grafton Thea-
tres, Inc., of Milwaukee has been icorporated
to operate the new theatre soon to be completed
at Grafton. Incorporators are G. L. Kuchler,
E. J. Heggestad and E. A. Rutkowski. The
name West has tentatively been selected for the
1,200-seat house Standard Theatres is building
at Madison.

Ben Poblocki, head of Poblocki and Sons,
makers of theatre equipment, will spend three
weeks at the Mayo Clinic, Rochester, Minn., to
{Continued on Page 22)

22

SHOWMEN'S TRADE REVIEW, October 30, 1948

REGIONAL NEWSREEL

{Continued from Page 21)
be "fixed up." Meanwhile, his sons operate the
concern. Bruce Waters opened the New Lake
at Turtle Lake, Wis., on Oct. 16 before construc-
tion had been completed ; formal opening will
take place later. Mrs. Henrietta Eckhardt has
appointed William Callen to manage the Palace
and Wisconsin at Wisconsin Rapids, succeeding
Herbert Graefe, resigned.

Film Service, Inc., of Milwaukee, the Wis-
consin representative of National Film Service,
took over physical handling of Selznick Releas-
ing Organization product in this area on Oct. 25.

VANCOUVER

Perhaps stimulated by the coming 1949 elec-
tions, British Columbia officials are considering
a reduction in nuisance taxes among which may
be the rescinding of the 20 per cent amusement
levy passed at the last session of the provincial
legislature. Exhibitors believe rescinding the tax
would be a big stimulant to the box-office and
say it would be passed on to patrons in lower
admission scales.

Vancouver and Calgary are getting ready for
the November visit from Famous Players Can-
adian executives for a regional meeting of
theatre staffs. Coming from the Toronto offices
will be President J. J. Fitzgibbons, Western
Division Manager Larry Bearg and others.
Vancouver regional is set for Nov. 16-17 which
will be attended by theatre personnel from Brit-
ish Columbia theatres. Frank Booth, who man-
aged the Odeon Theatre here, has been named
assistant manager of the new Odeon Carlton in
Toronto.

Selznick Releasing Organization Canadian
Sales Manager Joseph Marks and Eagle Lion
Dominion Head Frank Fisher, here visiting
the trade, report top business for their pictures
aross Canada. Rodney Pantages, son of Van-

Distinguished personages attended the gala
charity premiere of Eagle Lion's "The Red
Shoes" at the Bijou Theatre in New York
on Oct. 21. Premiere was sponsored by the
Soldiers'. Sailors' and Airmen's Club, with
nearly $10,000 going to that group. Photo
above (left) shows spotlighted scene of the
opening, while at top (right) Mr. and Mrs.
Robert R. Young are seen entering the the-
atre. Bottom photo shows girl dressed in
ballet costume giving out flowers to persons
attending the premiere. Opening was well
exploited, with window displays featured by
Saks Fifth Avenue, Macy's, Bonwit Teller
and other leading stores. The film began a
regular two-a-day run on Oct. 22.

Policy Reversed

The drama editors of the San Fran-
cisco News have reversed their decision
to shut-out from the main section pub-
licity releases on theatre programs at
neighborhood circuit houses and place it
in an insert section. After a two-week
boycott of copy from secondary circuits,
material is now being carried in the
paper's movie department.

couver Theatre Operator Lloyd Pantages and
on the Calgary Stampeders football team, has
received many tempting offers to join Los An-
geles football teams.

"Hamlet" and "Oliver Twist" are going
strong in their third weeks at the Park and
Vogue respectively, while "Apartment for
Peggy," in its second week at the Strand, and
"Sorry, Wrong Number" at the Orpheum are
drawing well.

SAN FRANCISCO ~

California's oldest active theatre, the Broad-
way in Nevada City, where miners once ap-
plauded dancer Lola Montez and actor Edwin
Booth, is now closed for reconstruction.

Charles "Chick" Lewis, International Variety
Club public relations head, met with S.F. Va-
riety members here to confer on plans for the
convention next May.

Pretty Phyllis Souder, 17, a cashier at the
Alexandria Theatre, took her theatrical co-
workers by surprise when she displayed a hid-
den talent recently. In a city-wide contest for
designing teen-age cloths, Phyllis topped more
than 150 competitors with her model. Dan Mc-
Lean, owner of the Embassy, vacationed in
Contra Costa country, duck hunting. Kay Naify,
manager of the California, Sacramento, visited
at home office of Golden State Circuit.

Freddie Dixon, assistant film buyer, Golden
State Circuit, and last year's winner of the an-
nual Variety Club golf tournament, repeated
his triumph in this year's recent contest. Dixon
and Nate Blumenfeld, Blumenfeld Circuit oper-
ator, were forced to play off three extra holes
to decide the match. Albert Levin, manager of
the Coliseum, and Gerald Karski, Motion Pic-
ture Service head, also won trophies.

Launching its fall-and-winter program, Inde-
pendent Theatre Owners Association of North-
ern California will nominate officers for 1949
at a Nov. 9 meeting to be held in San Fran-
cisco at the Hotel Whitcomb.

William Parker, former local Universal-In-
ternational manager, recently recovered from a
serious illness, is now an MGM salesman at Los
Angeles. Mrs. Juanita Flynn, secretary to Mel
Klein, Columbia, is out because of illness. Solly
Cohen, formerly manager of the Ellis here, is
now managing the Lyceum in the Mission dis-
trict. Eddie Mitchell, manager of El Capitan,
Fox West Coast house, is vacationing. Lawrence
Lash, after five years at the Alexandria, is
leaving show business to devote himself to
scholastic studies.

BOSTON

The Lockwood-Gordon Enterprises Corpora-
tion, theatrical agency, in the Metropolitan
Building was broken into earlier this week
when thieves forced open a safe and took $32
in addition to an envelope containing the com-
bination of other safes belonging to the com-
pany's offices throughout New England. En-
trance to the offices was gained by forcing a
transom.

Republic Executive Vice-President and Sales
Manager James R. Grainger and Division Man-
ager Walter L. Titus, Jr. were in Boston on a
business trip.

Also in town were Steve Edwards, Republic,
who was in on the "Macbeth" opening and
Mark Silver of United Artists. Norton Levine,
New Haven Continental Films, Inc. paid one
of his infrequent calls. Among exhibitors in
town were, Bill Canning, general manager
Yamins Circuit, Fall River, Mass. ; Walter
Young, Strand, Farmington, N. H. ; Neil Hub-
bard, Lakeside, Lakeport, Maine ; Joe Rapalus,
Majestic, East Hampton, N. H. ; Henry Ka-
mada, Grand, Indian Orchard, Mass.

Saul Levin, Eagle Lion salesman, and Jerry
Callahan, Monogram salesman, have left town
in order to represent the local lodge at the na-
tional convention of the Colosseum in Chicago.

Universal-International announced their office
personnel changes : Mike Klein, from traveling
auditor to head booker; Toby Tabachnick left
the booking department to take a position at
Affiliated Theatres. Clayton Eastman, formerly
New England district manager for United
Artists and Albany branch manager for Para-
mount has been appointed special sales repre-
sentative for the Selznick Releasing Organiza-
tion in the New England district with head-
quarters in Boston.

ATLANTA

Robert Harris announced that he has taken
over from E. Merson the White Pine, White
Pine, Tenn., and the Bull's Gap, Bull's Gap,
Tenn. E. H. Moon has sold the Valley, New
Hope, Ala., to L. M. Spea-ke. Mr. and Mrs. Lee
Pennington and Mr. and Mrs. G. Fred Everett
recently opened the first movie theatre in Irwin-
ton, Ga. W. H. Parrott, Jr., general manager of

'RED SHOES' BENEFIT NETS $10,000 FOR CLUB

SHOWMEN'S TRADE REVIEW, October 30, 1948

REGIONAL NEWSREEL

23

Parrott Theatres announced the closing of the
Leach, LaFollette, Tenn.

President Arthur C. Bromberg of Monogram
of Georgia, while in Florida recently, closed a
deal for "The Babe Ruth Story" in all Florida
State Theatres. Harold Spears, general man-
ager of Bailey's Theatre flew to Cleveland and
returned in his own plane ; Monogram Manager
Jimmy Hobbs accompanied him. Ike and Harry
Katz of Kay Exchanges are back from a trip
to company offices in Washington, Charlotte,
Memphis and New Orleans. Kay's Mra. Opal
Giles and daughter are back from the moun-
tains of North Carolina. Eagle Lion Southern
District Manager Grover Parsons and Colum-
bia Southeastern District Manager R. J. Im-
gram have returned from attending sales con-
ferences in New York. Back from Florida trips
are Screen Guild of Georgia President John W.
Mangham and Lex Benton of Benton's Film
Express.

Joe Hackel, owner of Ritz theatres in Georgia
and Florida, celebrated his 70th birthday. De-
parting from the city were 20th-Fox Publicity
Chief Spence Pierce to Charlotte ; Harry Bal-
lance to Memphis and Paul Wilson to Dallas.
Manager Fred LaVine of the Ponce de Leon
Theatre has been named booking manager for
the Bach Theatres. RKO Atlanta Manager Hu-
bert Lyons is receiving condolences on the death
of his wife.

PITTSBURGH

The marriage of Byron W. Moore, son of
"Dinty" Moore, district manager for Warner
Bros. Theatres, to Cynthia Scott, of Mt. Le-
banon, in Erie, Pa., on Aug. 28, has just been
announced. A son was born last week to Mr.
and Mrs. Russell Zebra, the father being the
well-known film row salesman. Anita Krumen-
acker, daughter of Paul Krumenacker, local
Warner manager and Capt. Gerry Algier, re-
cently returned from service abroad, were mar-
ried on Saturday, and are honeymooning in the
east.

The annual convention of the Allied Motion
Picture Theatre Owners of Western Pennsyl-
vania, which is usually held in October of each
year, has been postponed until Feb. 21-22, 1948,
when it will be held in the Hotel William Penn
here. James Alexander, Jr., whose father oper-
ates the Alexander Theatre Supply Company,
has resigned from the firm to join an electric
equipment manufacturing company.

Dominic Serrao, pioneer exhibitor, died at his
home in New Kensington, Pa., Sunday morn-
ing after an illness of several months. He was
the father of William, Rex and Fred Serrao,
who operate theatres in Arnold, New Kensing-
ton and Ford City, Pa.

NEW YORK

Bonded Film Storage of New York, part of
National Film Service, took over physical han-
dling of Eagle Lion product this week, which
may presage more changes to come elsewhere.

Supreme Court Justice Ferdinand Pecora will
conduct the induction ceremonies of new mem-
bers into Motion Picture Pioneers at its ninth
annual dinner in the Sert Room of the Waldorf-
Astoria Nov. 17, President Jack Cohn an-
nounces. Leon Leonidoff of Radio City Music
Hall will furnish the show. The 18 to be in-
ducted are : Louis Davidoff , Warner Bros.
Theatres, Phila., Pa. ; Max A. Goldbaum, ex-
hibitor, N. Y. C. ; Paul J. Greenhalgh, Ja-v

Fireman's Pass

Visits of a Kentucky deputy stage fire
marshal to a movie theatre should be
limited to times when he is on duty and
actually inspecting the theatre, in an
opinion rendered by Kentucky Assistant
Attorney General Squire N. Williams,
Jr. Complaint had been made by J. Ash-
lin Logan, attorney for a movie theatre
operator in Winchester, Ky., that a dep-
uty fire marshal was over zealous and
occupied a free seat too often. The dep-
uty claimed he had an eye on the alert
for possible fire hazards as well as look-
ing at the picture.

Emanuel Publications, Phila. , Pa. ; Monroe W.
Greenthal, Monroe Greenfhal Co., N. Y. C. ;
Milas L. Hurley, exhibitor, Tucumcari, New
Mexico ; David Kerman, Astor Film Exchange,
N. Y. ; Irving Mack, Filmack Corp., Chicago,
111. ; Irwin Margulies, attorney and exhibitor,
N. Y. ; Sidney Meyer, Wometco Theatres,
Miami, Fla. ; David E. Milgram, Affiliated The-
atres, Phila., Pa. ; Georgie Price, actor-stock
broker, N. Y. ; Ed Rosenbaum, promotion ex-
ploitation, Phila., Pa. ; Henry G. Segal, Eagle
Lion Films, Boston, Mass.; John M. (Sonny)
Shepherd, Miami Theatre, Miami, Fla. ; J. Ellis
Shipman, Warner Bros. Circuit, Phila., Pa. ;
David Snaper, exhibitor, N. Y. ; Terry Turner,
RKO Radio Pictures, N. Y. ; Lester PI. Wurtle,
Columbia Pictures, Phila., Pa.

RKO's metropolitan houses have booked
"Canon City" and "Raw Deal" as a dual start-
ing Dec. 1.

"Dealing in Futures," the B'nai B'rith voca-
tional guidance film, was shown by New York's
Cinema Lodge at the Hotel Astor Thursday
night as part of its youth program. S. Arthur
Glixon produced the film and Robert Staub
directed it.

New Theatres

Milwaukee — Jack Loeks of Loeks Enterprises, an
800-car drive-in five miles south of Oshkosh.

St. Louis — The Pimes Co., a 1,000-car drive-in on
U. S. Highway 40.

Chicago — Mrs. Helen M. Quimby of Quimby The-
atres, a 1,800-seater at Fort Wayne, Ind.

El Reno, Okla. — W. B. Shuttee, drive-in on High-
way 66, west of town.

Atlanta — Elias Attyah, 450-seater in Americus, Ga.

Dallas — Robb and Rowley Theatres, two modern
theatres, the Wynnewood and the Heights in Oak
Cliff.

San Antonio — Arthur Landsman and C. A. Richter,
two drive-ins, one on Rio City Road, the other in the
Highlands.

Houston — Bids have been opened for 1,500-seat
McCarthy Center theatre.

Indianapolis — Joe Million, 700-car drive-in outside of
Crawfordsville, Ind.

Omaha — Gaylord Hower, 350-car drive-in at Worth-
ington, Minn.

San Francisco — San Francisco Theatres has resumed
work on the Coronet after a year's delay due to making
a survey for television facilities. Walter Bell, a new
house in Humboldt County.

Portland, Ore. — Ted Gamble Enterprises, new house
at Lebanon, Ore.

Vancouver, B. C. — Lougheed Theatre Co., $100,000
drive-in near Vancouver.

Milwaukee — Marcus Theatre Management Co., a
$250,000, 1,000-car drive-in on Highway 55 in eastern
Wisconsin. Valley Outdoor Theatre Co., Minneapolis,
a 750-car outdoor theatre in Preble, near Green Bay,
Wis.

St. Louis — Sam E. Pirtle, a 680-seat movie theatre
at Jerseyville, 111.

Port Washington, L. I. — Albert J. Graesser, a 600-
seater here.

Des Moines — Central States Theatres, a drive-in at
Burlington, la.

Lincoln, Calif. — Sahati Bros. Enterprises and Salih
Bros., a 1,000-seater here.

KANSAS CITY

Films from the Museum of Modern Art are
being shown here regularly at the Nelson Art
Gallery under sponsorship of Elmer Rhoden and
Fox Midwest Amusement Corp. The series be-
gins with some of the oldest films of silent
days and progresses up the years. The opening
film was "Life of an American Fireman" made
in 1903, and "Male and Female" made by Cecil
B. DeMille in 1919 was the second. Pictures
are shown on Friday evenings and Sunday after-
noons and are open to the public without charge.

Bill Pinell, formerly assistant manager at
the Plaza, is the new manager of the Waldo,
south side subsequent, in the latest shift of
Fox Midwest men. He replaces Aaron Gardner
who resigned. Harold Guyett, formerly assistant
at the Isis, moves over to the Plaza in Pinell's
shoes. Jay Steussi moves from the Fairway to
assistant manager at the Isis. This leaves Bus
Carroll, manager of the Fairway, with one to
fill.

Paramount had four of its players here for a
one-day personal appearance in the Paramount
Theatre last Wednesday (27). The four were
William Holden, Mary Hatcher, Robert Stack
and William Demarest as m.c. They boosted
attendance considerably for "Miss Tatlock's
Millions."

The three drive-in theatres of the metro-
politan area still are going strong, as the weather
continues to be extremely mild for even October.
With a break in the weather, managers may be
able to continue operation until Thanksgiving
week or thereabouts.

Paramount employes have designated Nov. 28
to Dec. 4 as Jim States Week in honor of the
branch's booking manager who has been with
the exchange for the past 33 years. Exhibitors
whom he has supplied with films, sometimes
driving 250 miles to do so, will be asked to
participate. Manager Harry Hamburg has ap-
pointed Arthur Cole, States' associate for the
33 years, chairman of the event, with Walter
Clark, Albert Morris. Marguerite Levy and
Eddie Duderstadt of the booking department
on his committee.

ST. LOUIS

The St. Louis Variety Club and Chief Barker
Tommy James have launched an all-out drive
to put over the Horace Heidt-Philip Morris
"Parade of Stars" on Nov. 12 as a percentage
of the proceeds goes to the Club's heart fund.
At the luncheon meeting James also appealed to
all exhibitors who have shown "Tobacco Land"
to submit reports on attendance to National
Screen's Herb Washburn so that checks for the
heart fund can be issued without delay.

Henry Steffen has left MGM to become Film
Classics' head booker ; no successor at MGM
has yet been named. Screen Guild General Sales
Manager Francis A. Bateman spent three days
here last week on business. Publix Great States
Alton, 111., District Manager Izzy Wienshienk
became a Noble of the Mystic Shrine at Ainad
Temple, East St. Louis, Oct. 22.

Henry Holstlaw is converting his 16-mm.
Frolic Theatre at Middletown, 111., into a 35-
mm. house. Screen Guild Secretary Alyne
Schimmer was married Oct. 23 to Edward
Weber. Mrs. Molly Gentry succeeds her at SG.
Hickman High School of Columbia, Mo., is
one of 55 schools in the country selected for
(Continued on Page 26)

24

SHOWMEN'S TRADE REVIEW, October 30, 1948

Hollywood Newsreel

West Coast Offices — 6777 Hollywood Blvd., Hollywood 28. Calii. — Ann Lewis, Manager

PRODUCTION PARADE

Two finished scripts were turned in at MGM
this week. Zoe Akins completed "3 O'Clock
Dinner," which Arthur Ripley is scheduled to
produce and Margaret Fitts finished work on
"Stars in My Crown," on William H. Wright's
production schedule.

4* *S-

At RKO a deal was set for the two Irving
Cummingses, senior and junior, to handle "It's
Only Money," the Frank Sinatra-Jane Russell-
Groucho Marx picture. Irving Cummings, Sr.,
will direct the film while Junior produces. Lat-
ter part of November is the starting date.

* * *

Producer Wolfgang Reinhardt and Daniel E.
Field, a mid western exhibitor, have just joined
forces in the formation of a new producing
company. Their first picture will be the story
of Elaine Townsend, the only woman operator
of a gambling concession, who headquarters in
Havana, Cuba. This is one of the three proper-
ties this new independent production unit al-
ready has in work.

* * *

John Rawlins has been signed by Producers
Julian Lesser and Frank Melford to direct their
next Windsor production, "The Harvester,"
which will be released by Monogram. Produc-
tion is due to start the middle of November.

Donald O'Connor's next picture for. Universal-
International will be "And Baby Makes Three,"
which will be produced by Leonard Goldstein.
Charles Coburn will co-star, playing the part
of a college football coach. Story is a comedy
dealing with a veteran and his former Wac wife
both attending college and trying to care for
their baby at the same time. Oscar Brodney,
currently at work on the screenplay, was just
signed to a new seven-year writing contract at
the studio.

* * *

Following the pattern of previous pictures car-
rying the names of great American cities, War-
ners are planning a picture called "Dallas."
John Twist will write the screenplay and An-
thony Veiller will produce. Source material and
data is being made available to Warners by the
city fathers of "Dallas," so-named for Joseph
Dallas, a pioneer from Arkansas, who was one

of three settlers in 1842.

* * *

Starting his twentieth year in Hollywood,
Eddie Prinz was signed by Paramount as dance
director for "Top O' the Morning," starring
Bing Crosby. Prinz, an expert on Irish dances,
will have authentic Irish village dances. David
Miller directs the picture ; Robert Welch pro-
duces.

* * *

Marilyn Maxwell has been signed for the
feminine lead opposite Kirk Douglas in the
Screen Plays picture, "Champion," which starts
rolling the first week in November under Di-
rector Mark Robson.

* * *

"The Glittering Hill," Producer-Director
Lloyd Bacon's next independent production, will
be given a semi-documentary presentation with

By Ann Lewis

UllllllllllllUlilllllllllilllllllllllll

Bacon, personally, doing the off-camera narra-
tion track.

* * *

Walter Reisch has joined the Samuel Goldwyn
writing staff to complete the screenplay of
"Secrets," which is scheduled for production
early next year with Dana Andrews and Teresa
Wright co-starring.

* * *

The next Humphrey Bogart starrer to be
made by his own company, Santana Productions
for Columbia release, will be "Tokyo Joe."
Stuart Heisler has just been signed to direct
the film which is expected to go before the
cameras in January. At the present time Pro-
ducer Robert Lord and Writer Cyril Hume are
enroute to Tokyo for first-hand material. While
there, they will seek consent of the U. S. Army
authorities to film scenes in the Japanese capital.

* * *

Irving Rapper was assigned by Columbia to
direct "Anna Lucasta," the Paulette Goddard
starrer scheduled to start the first week in De-
cember. Philip Yordan, who wrote the play, is
finishing the final draft of the screenplay. No
leading man has been chosen.

U-I Buys Original

Universal-International has bought an origi-
nal musical comedy, "Sing Your Way Out,"
by Maxwell Shane, which is scheduled for early
production, to be followed by "The Salem
Frigate," which Shane's "independent company,
Geffen-Shane Productions, is to make for U-I

Nolan Rejoins Pioneers

Recovering from a sick spell which forced
his return to Hollywood from a successful per-
sonal appearance tour of the east, Bob Nolan
has rejoined the Sons of the Pioneers.

Studio Roundup

Republic, the home of Westerns, started an-
other Oct. 19 when "Sheriff of Wichita" got
under way, with Allan "Rocky" Lane in the
saddle, assisted by Lyn Wilde (of the Wilde
twins) and Roy Barcroft. Gordon Kay is as-
sociate producer.

Not to be outdone in this perennial field of
action, Eagle-Lion started its second Red Ryder
— formerly made by the Yates lot — on Oct. 26.
Jerry Thomas produces the series, with Jim
Bannon starring. This one, "Counsellor at Gun
Law," is in Cinecolor.

The great outdoors also provides fertile film
territory for Columbia, though on a much
larger scale. "Bonanza !," a true-to-life story in
which Glenn Ford and Ida Lupino are co-
starred, started this week. It concerns the cen-
tury-old hunt for the Lost Dutchman mine in
Arizona's Superstition Mountains, and is ad-
apted from Barry Storm's factual book, with
the author coming out to serve as technical ad-
visor. Sam Katzman put "The Mutineers" be-
fore the cameras Oct. 27, a picture with a sea
motif.

Stewart Ready for Role

After two weeks of workouts, James Stewart
last week stepped off the baseball diamond and
into the studio wardrobe department for his
role in MGM's "The Stratton Story." Actual
filming finally began Oct. 25, with June Allyson
and Frank Morgan joining Jimmy. The same
day saw Red Skelton checking in at MGM for
the first time in a half-year, to begin pre-re-
cording of musical numbers for "Neptune's
Daughter," a Technicolor film in which he co-
stars with Esther Williams, Ricardo Montalban
and Betty Garrett.

Back to Westerns, which predominate these
days. Andy Clyde, veteran comedian, was set to
team with Whip Wilson, Monogram's new
cowboy star, in "Crashing Through." Another
attraction of the West, again on a much larger
scale, is Allied Artists' "Stampede," which last

Green Sees Extra Patronage for Intelligent Musicals

Intelligently produced musicals, with big sets and meaningless ex-
travaganzas eliminated, can attract many potential older patrons and
still retain the patronage of the teen-agers, Composer Johnny Green
declared in an exclusive interview with SHOWMEN'S TRADE
REVIEW.

Green, whose Body and Soul is a lasting favorite, and who has com-
posed a half-dozen scores for Broadway and London stage hits, as well
as writing music for many successful films, points to his most recent
film, MGM's "Easter Parade," as an example of his argument.

"In that production," he said, "one of the funniest and most entertain-
ing numbers was done by Judy Garland and Fred Astaire in bums'
clothing against a mere backdrop. It was worth 20 routines of the type
in which a flock of girls parade around an enormous set."

For smart musical production ingenuity, Green cites his current as-
signment, Warners' "Happy Times," in which a new microphone is
being used to enable Danny Kaye's numbers to be recorded in his fresh
and impromptu manner. Kaye works to the offstage accompaniment of his wife, Sylvia
Fine, at the piano; it is recorded on the spot and Green orchestrates it later instead of
pre-r'ecording and making Kaye work to his own playback. "It makes things tougher for
a composer this way," Green smiled, "but the results are worth it. We must get away
from merely slapping a picture together; we must give the public the relaxation it is seek-
ing in well-made light fare."— JAY GOLDBERG.

Johnny Green

SHOWMEN'S TRADE REVIEW, October 30, 1948

25

PICTURES STARTED LAST WEEK

COLUMBIA. Bonanza! — Principals: Glenn Ford,
Ida Lupino, Edgar Buchanan. Director, George
Marshall.

The Mutineers — Principals: Jon Hall, Adele
Jergens. Director, Jean Yarbrough.
EAGLE-LION. Counselor at Gun-Law (Cine-
color) — Principals: Jim Bannon, Peggy Stewart,
Emmett Lynn. Director, Lou Collins.
MGM. The Stratton Story — Principals: James
Stewart, June Allyson, Frank Morgan. Director,
Sam Wood.

REPUBLIC. Sheriff of Wichita — Principals:
Allan "Rocky" Lane, Lyn Wilde, Roy Barcroft.
Director, R. G. Springsteen.

WARNER BROS. This Side of the Law — Princi-
pals: Viveca Lindfors, Kent Smith, Janis Paige,
Robert Douglas. Director, Richard Bare.
Task Force — Principals: Gary Cooper, Wayne
Morris, Walter Brennan, Julie London. Direc-
tor, Delmer Daves.

week beat the California "liquid sunshine" on
location by taking advantage of two small sound
stages in buildings on a Western street. Paul
Short returned from Dallas this week, where he
had flown with a portion of "Bad Boy" already
completed. He showed footage to Bob O'Don-
nell, Variety Clubs' national chief barker, and
Marshall Brown, director of the clubs' Boys'
Ranch.

Warner Bros., a mighty busy lot, started an-
other film, "This Side of the Law." The com-
pany's biggest extra call of 1948 was isued
Wednesday for Transatlantic Pictures' "Under
Capricorn," with 400 British types working at
the Warner ranch under Alfred Hitchcock's di-
rection on exteriors of Sydney, Australia, 1830.
"Montana" was slowed up last week when star
Errol Flynn had to drop out because of illness.
He's expected back shortly, however. Director
Henry Koster worked at breakneck speed to get
all Danny Kaye sequences shot before the co-
median leaves on his 12,000-mile round trip to
London for one command performance. The
middle of "Happy Times" was filmed ; when
Kaye returns, he'll shoot his first nurnber !

Illness also hit United Artists, with Harry
Popkin forced to close down "Impact" because
of Ella Raines' sickness. The star, suffering
glandular fever, will probably keep the cast and
crew idle for several weeks.

Charles Bickford and Raymond Massey be-
gan their stints as "Devil Anse" Hatfield and
"Old Randall" McCoy, historic blood enemies in
Samuel Goldwyn's "Roseanna McCoy."

'Lion Tamer's Husband'
Acquired by Selznick

"The Lion Tamer's Husband," an original
screenplay by Frank Gill, Jr. and Albert Jay
Cohen, has been acquired by the David O.
Selznick Enterprises for production next spring.
Although no definite casting has been made,
Joseph Cotten or Gregory Peck is expected to
co-star with one of Selznick's top women stars.
The select list includes Jennifer Jones, Dorothy
McGuire, Valli, Betsy Drake and possibly Hilde-
garde Neff, the producer's new European star
who has just come to Hollywood.

Another Stevenson Film
For Roddy McDowall

Following the favorable press reception given
"Kidnapped," Roddy McDowall's latest starrer,
Producer Lindsley Parsons announced last week
that he has scheduled another Robert Louis
Stevenson classic, "David Balfour," for Mc-
Dowall. Because his Monogram schedule will
be crowded the rest of this year with "Tuna
Clipper," rolling Nov. 4, followed by "American
Rhythm" on Nov. 29, Parsons plans to do the
new film early in 1949.

LONDON OBSERVATIONS

Quota Act Held Too Severe by Chairman Jones at CEA
Banquet; Trade Press Curious About Rank Cine-vision

Jock MacGregor

By JOCK MacGREGOR

Film personalities from all over Britain
converged on 'Birmingham in the industrial
midlands for the local CEA branch's banquet
and ball. Chairman Ken Jones, in his re-
sponse to the toast, put forward some logical
arguments against the
quota act.

Like the majority of
showmen he fully ap-
preciates the necessity
but not the severity of
the act. Many cannot
meet their percentages,
and he appealed for a
practical law making the
exhibitor a law-abiding
citizen. He is all for new
and worthwhile British
pictures, but resents
renters digging up old

relics (he quoted one made fifteen years ago)
and asking exorbitant terms merely because
its quota life had been renewed. He believes
that such offerings are bad for the whole
industry.

Such an act, he maintains, does not help
anyone and reminded his audience that the
public have the last say. He had advice to
give the producers on the types of films to
be made and box-office potentialities, and re-
gretted that there was not enough oppor-
tunity of meeting studio people for mutual
discussions.

Sir Michael Balcon was present, and I
hope that he will pass on Ken's remarks to
his colleagues, now that he is chairman of
the British Film Academy. In these difficult
times this group might well consider the com-
mercial instead of the artistic side. After all,
a flourishing box-office leads to a far more
healthy industry than government grants,
which can only be acepted as admission that
their offerings are unsuitable or they are per-
sonally incompetent.

The showmen generally are extremely wor-
ried over the 25 per cent quota on the sup-
porting program. They do not see how this
can be reached without sacrificing quality.
Audiences have tired of reissues and certain
second features have been booed off at sev-
eral cinemas. The very mention of docu-
mentaries makes them squirm. Quality is
hard in this field, because the potential yield
does not allow for it, under the uneconomic
conditions ruling today.

Producer Paul Soskin looked in late in the
evening as he was making a personal ap-
pearance the following morning in connec-
tion with the trade show of "The Weaker
Sex." He persuaded me to support him and
catch the afternoon train back to town. I
am glad I did, for this audience affirmed my
views on this delightful picture and there
were few dry eyes by the end. Proving once
again how wrong so many London lay press
critics are.

The trade show was at the Gaumont and
I was intrigued by the antiquated by-law
which insists on an illuminated panel to the
right of the proscenium reading "Fans Work-
ing." At the ensuing reception, I met Mr.
H. M. Lawrence, surveyor to the magis-
trates, who assures me that this is really

aimed at the old-fashioned halls. Incidentally,
he has over a hundred cinemas under his
jurisdiction in Birmingham.

The trade press boys, having heard so much
about large screen television in the U. S.,
are getting impatient to see what Rank's
Cine-vision has to offer. Currently the Brom-
ley experimental station is more closely
guarded than an atom research station. I
understand this is because they do not wish
to embarrass the government until agreement
is reached with the BBC. If the viewing of
the Bromley experiments would speed up
the installation of equipment in West End
cinemas, as forecast by Mr. Rank on his re-
turn from America last year, then we should
at least have rendered a service.

The lunch to launch the Gaumont Kalee
"20" projector was sufficiently intimate for
all to join in a most enjoyable technical
discussion with our host, H. R. A. de Jonge
and Major Charles GB ell. The projector,
which was described as a "four cylinder ver-
sion of the GK 21," is designed for halls up
to 1,400 and the full outfit is being installed
for approximately $5,600. GK projectors are
not sold to the U. S., as it has not been possi-
ble to set up a proper servicing section. Inci-
dentally, British showmen, conscious of the
importance of good projection, are rapidly
replacing war-tired equipment.

% * >N

David Rawnsley outlined his Independent

Frame scheme for cutting costs and speeding
film production. Ingenious and complicated,
it needs a book to describe it, but briefly his
aim is to use television cameras much in the
same manner as microphones today. The di-
rector from his control booth would see the
action from varying angles and would select
which one the film camera would pick up
from the cathode ray. Delivery of the equip-
ment is promised in nine months.

ARE SHOWMENS
CHOICE EVERYWHERE

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New Ideal Theatre Chairs
JOE HORNSTEIN has if.'

26

SHOWMEN'S TRADE REVIEW, October 30, 1948

Regional News

(Continued from Page 23)

audio-visual demonstrations and will receive a
special certificate and prizes amounting to $800
as a result.

Speakers at the Hannibal, Mo., regional meet-
ing of Mid-Central Allied included Trueman
Rembusch, Charles Niles and A. C. Myrick.
President Henry Halloway presided. Rembusch
and Niles talked up the Allied Caravan. Two
new members signed up — Earl W. East, Win-
field, Mo., and W. H. Hoffman, Arthur, 111.

An eastern theatrical firm of which Former
Postmaster General Robert E. Hannegan is
president, has purchased the 2,228-seat Oriental
and the 1,580-seat Tower, both second-runs, for
a reported $1,350,000.

New Missouri incorporations : General Shows
of St. Louis, to carry on a general amusement
business, by W. Zalken, S. I. Sievers and F. E.
Ragan ; Southeast Theatres, Springfield, Mo.,
to operate theatres, by W. and V. Frederick,
H. G. and L. F. Neale.

MINNEAPOLIS

Frank Eisenberg, United Artists salesman,
has purchased the Lake Theatre, Washburn,
Wis., and is now operating it. He also will
complete a new theatre begun there by the late
Howard G. Stubfors. Another UA salesman,
Joe Prill, has purchased the Ash, Ashley, N. D.

Exhibitors at a regional meeting of North
Central Allied at Sioux Falls, S. D., blasted
MGM's policy of taking "Easter Parade" and
"Date With Judy" out of the sliding scale
bracket and putting them into the 40 per cent
classification.

Two suburban theatres, the Hopkins and the
Richfield, have notified A'linneapolis film ex-
changes that they wish 28-day runs under cer-
tain conditions. Currently the Hopkins books
on a 49-day clearance and the Richfield on 42
days.

Northwest Variety Club is sponsoring Horace
Heidt and his revue at the Minneapolis Audi-
torium Oct. 31, with part of the profits going
to the club.

Jake Gillen, 29, operator of a theatre at
White River, S. D., was killed and five other
persons injured in a head-on automobile-truck
collision near White River.

CHICAGO

Marshall Grant Pictures will soon start pro-
duction on "The Loop," a film with entire back-
ground in Chicago. Grant will come here soon
to start scenes for a television film. IATSE
Business Agent Sam Lamansky states that film
row unions here will ask the companies for a
35-hour week, a 25 per cent wage increase and
pensions when negotiations open shortly.

Jack Kirsch heads the amusement division of
the community fund drive which has a Chicago
goal of $75,000. Northtown Assistant Manager
Rufus Ahern is back from a vacation in Louis-
ville. MGM City Salesman Mike Ford has re-
turned from a special five-week training course
at New York headquarters. Theatre distributors
will be included in the newly-formed National
Distributors Ass'n formed here by distributors
of vending and coin machines. It is reported

"Voice of Theatre Speakers"
JOE HORNSTEIN has it!

some theatre chains may take franchises in the
Dad Rootbeer Company which is going into na-
tional distribution with 36 plants in various
markets.

Paramount exclusive teletranscription service
w ill be used for once-a-month presentation by
B & K television station WBKB. DeVry Rio de
Janeiro Representative Jose Lefevre is visiting
the company's factory here. DeVry President
Will DeVry and, Chief Engineer Henry Fisher
will attend the SMPE meeting in Washington.

Aaron Bartelstein, son of Theatre Owner
M. Bartelstein, is in Oak Forest Hospital fol-
lowing serious injury in an automobile accident.

Eagle Lion Chicago Exploiteer Red Edinson
has resigned ; EL Salesman Joe Friedman is in
the Norwegian-American Hospital. E. Wagner
of Wagner Signs will fly in his plane next week
for a deer hunting trip in Wyoming ; Joe Timms
accompanies him. Three masked gunmen stole
$500 from the safe of the Essaness Sheridan
Theatre but failed to crack a large safe con-
taining $5,000. Director I. Titel of the World
Playhouse closed deals for several foreign films
while in New York.

The Liberty Theatre, Michigan City, film case
against Columbia, Universal and Dunelake The-
atres will be heard by Judge John Barnes Nov.

COMIC BOOKS

COMIC BOOKS available from world's largest and

oldest theatre distributor. Best titles and latest issues
in stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

THE GREAT OUTDOORS MEANS GREAT
PROFITS— Complete sound projection outfits $1995.00
up; New 500 Watt Western Electric Booster Amplifiers,
$650.00; New Dual in car speakers with junction box
and transformer, $19.95; new driveway entrance and
exit signs, illuminated, $18.75; Burial Cable, 7y2c ft.;
Special 4 conductor neoprene cable, 6c ft. ; Super
Snaplite f 1.9 lenses increase light 25%, from $150.00;
40" Weatherproof reflex horns complete, $39.75. S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New York 19,
N. Y.

NEW EQUIPMENT

REGISTER YOUR NAME FOR NEWEST S.O.S.
CATALOG, ready soon — Box Office Bowl Heaters,
$2.95; Voltage Step-up Transformers, $69.50; Mis-
print Tickets, dozen rolls, $2.28; RCA 868 replace-
ment Photocells, $1.95; Replacement parts for Simplex
40% off; Simplex BB Movements $61.20; Splicers
$4.25; Pump extinguishers, $6.95; Carbon savers, 77c;
Jensen 12" PM speakers, $18.95; 1000 W. T-20
Mogpref. C-13D lamps, $3.95; 1500 W. $5.95; Film
cabinets $3.95 section ; Soundfilm amplifiers including
record player $124.75. S.O.S. Cinema Supply Corp.,
602 W. 52nd St., New York 19, N. Y.

LOW OVERHEAD MEANS LOW PRICES!
Beaded soundscreens 49c foot; Superlite 44c; 14" wire
reels $1.75; Bell-Howell 35mm splicers $3.95; Exciter
lamps 39c; 15 ampere rectifier tubes $5.25. STAR
CINEMA SUPPLY COMPANY. 459 West 46th
Street, New York 19, N. Y.

STUDIO AND PRODUCTION EQUIPMENT

OUR FEATURE PRODUCTIONS THIS MONTH
— 1/12 H.P., 110 V. Synchronous Motors, new,
$57.50; Neumade Automatic Film Renovators, 35mm
$159.50; Combination 16/35mm, $194.50; 2000 W.
Fresnel Spotlights with yoke, $57.50; New Cine
Special Blimps, $295.00; B. Maurer Variable Density
Recording Outfit, $2275.00; Used Auricon Recording
outfit, $495.00; Neumade 35mm Filmracks, 76" high,
$39.50; Belhowell Automatic 16/35 hot splicer, $795.00;
Wall Single System Recording & Studio Camera,
magazines, lenses, amplifier, mike, power supply, etc.,
rebuilt, $3750.00; Western Electric Preview Magazines,
$395.00; Bodde Process Screens, $2.40 sq. ft.; 35mm
three-way Sound Moviola, rebuilt, $895.00. Send for
latest Catalog. S.O.S. Cinema Supply Corp., 602 W.
52nd St., New York 19, New York.

THEATRES FOR SALE

THROUGHOUT MIDWEST, SOUTHWEST
LARGEST ASSORTMENT. Leak, 3422 Kinmors
Dallas; 1109 Orchardlane, Des Moines, Iowa.

18. The 1,600-seat Empress, Chicago, was re-
opened on Oct. 29 after a $100,000 renovation
program. Film Financier Arthur Greene has
opened Hollywood offices. J. Harold Booth has
quit as Bell & Howell executive vice-president
and joined the Polaroid Corporation, Cam-
bridge, Mass.

ADVANCE DATA

On Forthcoming Product

Force of Evil (MGM) Principals: John Gar-
field, Beatrice Pearson, Thomas Gomez, Marie Wind-
sor. Director, Abraham Polonsky. A drama about a
New York lawyer mixed up with a gang controlling
the highly profitable numbers racket ; the lawyer
finally becomes disillusioned when his honest brother
dies, and turns in the racketeers to police.

Daughter of the Jungle (Republic) Principals: Lois
Hall. James Cardwell. Director. George Blair. A fe-
male Tarzan drama about a native girl who goes
through many trials before finaly getting free of her
tormentors.

The Missourians (Republic) Trucolor. Principals:
William Elliott, Adrian Booth, Andy Devine. Director,
Joseph Kane. A Western drama about a notorious
young bandit who leaves his outlaw past behind in
Missouri, comes to frontier Nevada, runs into unex-
pected trouble, but manages to overcome it.

THEATRE GAMES

DIE CUT BINGO CARDS— $3.00 per 1,000. 1-7S
1-100. Screen Dial $20.00. S. Klous, c/o Showmen't
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FOR YOUR BINGO GAMES. Controlled or un
controlled, die cut, play right, priced right. Samples or
request. Premium Products. 354 W. 44th St., N«»
York 18. N. Y.

THEATRE SEATING

VOTED VERY FINEST CHAIRS FOR THE
PRICE — Here's quality too — 288 Andrews fully up-
holstered back, box spring cushion, good as is $4.95;
350 American panel back, box spring cushion, rebuilt,
$5.25. Plenty others — get Chair Bulletin 15, S.O.S.
Cinema Supply Corp., 602 W. 52nd St., New York
19, N. Y.

USED EQUIPMENT

TWO MOTIOGRAPH HEADS single bearing front
shutter, $75.00 takes both. Earl Neff, 530 Summit
Ave., Oconomowa, Wise.

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Proj. from
$195.00 up. Eyemo 35mm Cameras $245.00 up.
Arriflexes $725.00 up. Mitchell Outfit Complete
$6000.00. Write for Lists. Camera Mart, Inc., 70 W.
45th St., New York, N. Y.

LOWER OVERHEAD MEANS LOWER PRICES I
Simplex rear shutter double bearing spiral gear me-
chanisms, rebuilt like new, $279.50; Powers $114.50;
RCA rotary stabilizer soundheads, rebuilt, $395.00
pair; DeVry XD projectors, rebuilt and complete,
pair, $745.00; Pair Strong 50 ampere lamphouses
and rectifiers, excellent, $425.00. STAR CINEMA
SUPPLY COMPANY, 459 West 46th Street, New
York 19, N. Y.

TAKE A TRIP TO S.O.S. — Save your expenses
and see New York — Dual Simplex Acme Arc Sound
Projector outfit, complete, $1495.00; Two unit Gold-
seal ticket machines, rebuilt, $139.50; Simplex Rear
Shutter Mechanisms, excellent, $195.00; other Simplexes
from $69.50; Dual DeVry ESF 2000' with amplifier,
speaker $595.00; Holmes $667.50; DeVry Theatre
Projection outfits with low intensity lamps, $1995.00;
with 1 KW arcs $2495.00; arclamps, rectifiers and
generators at a sacrifice. Tell us what you want
S.O.S. Cinema Supply Corp., 602 W. 52nd St.. New
York 19, N. Y.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertions
for the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwise
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S TRADE REVIEW

A

Title Company

Abbott & Costello Meet Frankenstein, U-I

Accused, The Para.

Act of Violence MGM

Adventures of Casanova EL

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Adventures of Silverado Col.

Affairs of a Roeue Col.

Affairs o£ Adelaide, The 20th- Fox

Air Hostess Col.

Alaska Patrol FC

Albuquerque Para.

Alias A Gentleman MGM

All My Sons U-I

All's Well Ind.

Amboy Dukes, The U-I

An Ideal Husband 20th-Fox

An Innocent Affair ,.UA

An Old- Fashioned Girl EL

Angel in Exile Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

April Showers WB

Arch of Triumph UA

Are You With It? U-I

Arizona Ranger RKO

Arkansas Swing, The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger EL

Atlantis. The Lost Continent U-A

B

Babe Ruth Story, The Allied

Bad Boy Allied

Bad Sister U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th- Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Beyond Glory Para.

B. F.'s Daughter MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bill and Coo Rep.

Bitter Victory Para.

Black Bart U-I

Black Eagle, Story of a Horse Col.

Blanche Fury EL

Blonde Ice FC

81ondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

''lood on the Moon RKO

Bodyguard RKO

Bomba, the Jungle Boy Mono.

Bonanza ! Col.

Borrowed Trouble UA

Boston Blackie's Chinese Venture. . Col.

Boy With Green Hair, The RKO

Bribe, The MGM

Bride Goes Wild, The MGM

Broken Journey EL

Brothers, The U-I

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bush Christmas U-I

c

Caged Fury Para.

Calamity Jane & Sam Bass U-I

Calendar, The EL

Call Northside 777 20th- Fox

Campus Honeymoon Rep.

Campus Sleuth . . Mono.

Canadian Pacific 20th-Fox

Canon City EL

Casbah U-I

Caught MGM

Challenge. The 20th-Fo»

Checkered Coat, The 20th-For

Chicken Every Sunday 20th-Fox

Clay Pigeon RKO

Cleopatra Arms W

Code of Scotland Yard Reo.

Colorado Territory WB

Connecticut Yankee, A Para.

Corridor of Mirrors. "
Counselor at Gun-Law E-L

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Production or
Block Number, (SP in this column indicates Special
release sold separately) , those at extreme right give
publication date of Advance Data: a; or Box-Ofjice
Slant: b. Asterisk following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, "C: Cinecolor, *M: Magnacolor,

*U: Trucolor, *V: Vitacolor. Audience Classification U
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis In-
dicate type of story in accordance with following key:
(B) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wa) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS

CURRENT

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason.

5 Hunted, The (D) A Preston Foster-Belita

7 Panhandle (W)F R. Cameron-C. Downs

6 Smart Woman (D)A B. Aherne-C. Bennett-B. Sullrt

Time

Rel.

Mins.

Date

Refer to

.111. .

9/6/48 ..

, . ,b7/24/4«

, 87..

8/15/48

....D5/1/48

. 85..

4/7/48

. . . .b2/7/«

. 84..

2/22/48

. , b2/14/4S

. 93..

4/30/48

...b3/13/48

COMING

Bad Boy Nolan -Wyatt-Murphy-Gleason '

Last of the Badmen B. Sullivan-M. Reynolds-B. Crawford Dec. '48 a8/21/48

Stampede Rod Cameron-Gale Storm

Strike It Rich R. Cameron-B. Granville-D. Castle a9/25/48

When a Man's a Man G. Madison-R. Calhoun-G. Storm

ASTOR PICTURES

Battling Marshal Sunset

Carson-Pat Starling

Deadline Sunset Carson-Pat Starling 64..

Fighting Mustang Sunset Carson-Pat Starling 62..

Look-Out Sister Louis Jordan 67..

Six-Shooter Sunset Carson-Pat Starling

Sunset Carson Rides Again Sunset Carson-Pat Starring ,

Sunset Carson Strikes Back Sunset Garson-Pat Starling

.4/15/48

.3/1/48

.9/15/48

COLUMBIA

CURRENT

Adventures in Silverado (W)F W. Bishop-G. Henry-E. Buchanan 73..

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart 63..

Best Man Wins (C)F E. Buchanan-A'. Lee-R. Shayne 73..

Black Arrow, The (D)F L. Hayward-J. Blair-G. Macready 76.

Black Eagle, Story of a Horse W. Bishop- V. Patton-G. Jones.

Blondie's Reward (C)F Singleton-Lake-Simms-Kent

Coroner Creek *C (D)A R. Scott-M. Chapman-G. Macready.

Fuller Brush Man, The (OF Red Skelton-Janet Blair

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker

I Surrender Dear (M)F Gloria Jean-David Street

Lady from Shanghai, The (My) A Rita Hayworth-Orson Welles

76.
68.
90.
93.
66.
67.
87.

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randell 98.

Lulu Belle (D) D. Lamour-G. Montgomery-A. Dekker. 87.

Mating of Millie, The (C)F G. Ford-E. Keyes-R. Randall 85.

My Dog Rusty (D)F T. Donaldson- J. Litel-J. Lloyd 64.

Port Said (D) A Gloria Henry -William Bishop 68.

Relentless *T (D)F R. Young-M. Chapman-W. Parker 93.

Return of the Whistler (My)F M. Duane-L. Aubet-R. Lane 61.

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel 58.

Sign of the Ram, The (D) A S. Peters-A. Knox-P. Thaxter 84.

Singin' Spurs Hoosier Hot Shots-Patricia White 62.

Song of Idaho (M-C)F Hoosier Hot Shots-Kirby Grant 67.

Strawberry Roan, The *C (W)F G. Autry-G. Henry- J. Holt 76.

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76.

To the Ends of the Earth (D) A D. Powell-S. Hasso-Maylia 109.

Trapped By Boston Blackie (M) C. Morris-J. Vincent-R. Lane 78.

Triple Threat (D)F Top Pro Football Players 70.

Untamed Breed, The *C S. Tufts-B. Britton-G. "G." Hayes

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. AUbritton.. 91.

Woman from Tangiers, The (D) A A. Jergens-S. Dunne-M. Duane 66.

Wreck of the Hesperus (D)F Willard Parker-Edgar Buchanan 68.

.3/25/48 .
.7/29/48 .
.5/6/48 ..
.Aug. '48
.9/16/48 .
.6/3/48 ..
.July '48
.June '48
.9/9/48 ..
.10/7/48 .
.May '48
.Oct. '48
.Aug. '48
.Apr. '48
.4/8/48 ..
.4/15/48 .
.2/20/48 .
.3/18/48 .
.10/21/48
.Mar. '48 .
.9/23/48 .
.3/30/48 .
.Aug. '48
.7/8/48 ..
.2/27/48 .
.5/13/48 .
.9/30/48 .
. Oct. '48 .
.Sept. '48
.2/12/48 .
.2/5/48 ..

.D5/8/4*

.b5/22/4»-
..b7/3/48
..a7/3/48
.b8/21/4*
..b6/5/48
..b3/8/48
.b8/14/48
. .b9/4/48
.b4/17/48
.b8/21/48
.b6/12/4«
.b3/13/4«
.b6/12/48
.b5/15/48
.bl/17/48
..b4/3/4*
,b7/31/48
..b2/7/48

.b4/10/48
.b4/24/4S
.b7/10/«
.bl/24/48
.b6/19/M
.b9/18/48
..a6/5/48
..b9/4/48
..b3/6/«
.b5/29/48

COMING

Affairs of a Rogue (D) A Jean-Pierre Aumont-Joan Hopkins 111 b5/8/4f

Air Hostess G. Henry-W. Wright-R. Ford

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/47

Blondie's Big Deal P. Singleton- A. Lake-L. Simms

Blondie Hits the Jackpot Penny Singleton- Arthur Lake

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al/10/4*

Blondie's Secret Sineleton-Lake-Kent-Simms a7/3/4t

Bonanza! G. Ford-I. Lupino-E. Buchanan

Boston Blackie's Chinese Venture C. Morris-R. J_,ane-G. E. Stone . ...a7/17/«

Crime Doctor's Diary Warner Baxter-Lois Maxwell

Dark Past, The William Holden-Lee J. Cobb a7/10/48

Devil's Henchmen, The W. Baxter-M. B. Hughes-M. Mazurki

Gallant Blade, The *C (D)F L. Parks-M. Chapman-V. Jory 81... Nov. '48 ...bl0/16/48

Her Wonderful Lie Janis Carter-Marc Piatt

Jungle Jim Johnny Weissmuller- Virginia Grey a9/18/4a

Knock On Any Door H. Bogart-J. Derek-S. Perry a9/18/M

Ladies of the Chorus A. Jergens-R. Brooks-M. Monroe a7/3/48

Law of the Barbary Coast R- Shayne- A. Jergens-S. Dunne

Leather Gloves C. Mitchell-J. Nigh-B. Edwards 75. .. 11/11/48 a6/12/48

Loaded Pistols Gene Autry-Barbara Britton a7/3/48

Lone Wolf and His Lady, The Ron Randell-June Vincent a9/ll/48

Lost One, The (O)A Nelly Corradi-Gino Mattera 84 b4/3/4*

Lost Tribe, The J- Weissmuller-E. Verdugo-M. Dell

Lovers, The Cornel Wilde -Patricia Knight a9/25/48

Make-Believe Ballroom Randell- Warwick -Welles-Courtland

Man from Colorado, The *T (D) Glenn Ford-Ellen Drew-Wm. Holden a5/24/47

Manhattan Angel G. Jean-R. Ford-A. Tyrrell a6/12/«

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/48

Mutineers, The Jon Hall-Adele Jergens

Racing Luck Stanley Clements-Gloria Henry .11/18/48 a7/17/48

Return of October, The *T (C)F G. Ford-T. Moore-A. Sharpe 86... Nov. '48 . . .blO/23/48

Riders of the Whistling Pines Gene Autry- Jimmy Lloyd a7/31/48

Rough Sketch Jennifer Jones- John Garfield

Rusty Saves a Life T. Donaldson-G. Henry-S. Dunne a7.10/4S

Slightly French Lamour-Carter-Parker-Ameche a5/8/48

Smoky Mountain Melody Roy Acuff-Smoky Mountain Boys

Song of India Sabu-T. Bey-G. Russell a7/31/«

Undercover Man G. Ford-N. Foch a7/31/48

Walkine Hills. The R. Seott-E. Raine<:-W. Bishop „ a7/3/48

Wild Bill Doolin R. Scott- J. Ireland-N. Beery, Jr :

Westerns

Blazing Across the Pecos Charles Starrett-Smiley Bumette 55... 7/ 1/48 .

Challenge of the Range Charles Starrett-Smiley Bumette

Desert Vigilantes Charles Starrett-Smiley Bumette

El Dorado Pass Charles Starrett-Smiley Bumette 10/14/48

Laramie Charles Starrett-Smiley Bumette

Phantom Valley Charles Starrett-Smiley Bumette 52... 2/19/48

Quick On The Trigger Charles Starrett-Smiley Bumette

Trail to Laredo C. Starrett-S. Burnette-J. Bannon 54... 8/12/48

West of Sonora Charles Starrett-Smiley Bumette 55... 3/25/48

Whirlwind Raiders Charles Starrett-Smiley Bumette 54... 5/13/48

EAGLE LION current

812 Adventures of Casanova (D)F DeCordova-Bremer-Bey-Sutton 83..

905 Adventures of Gallant Bess *C (D)F C. Mitchell-A. Long-F. Knight 73..

«1 Assigned to Danger (My) G. Raymond-N. Nash-R. Bice 66..

906 Behind Locked Doors (D) A L. Bremer-R. Carlson-D. Fowley 61..

Broken Journey (D)A P- Calvert-M. Grahame-F. L. Sullivan.. 89..

826 "Canon City (Doc) A 6. Brady-J. Corey-W. Bissell 82..

824 Close-Up (D)A A. Baxter-V. Gilmore-R. Kollmer 83..

820 Cobra Strikes, The (My)F S. Ryan-R. Fraser-L. Brooks 61..

817 Enchanted Valley, The *C (D)F A. Curtis-A. Gwynne-C. Grapewin 77..

904 Hollow Triumph (D)A Paul Henreid-Joan Bennett 83..

903 In This Corner (D)F S. Brady-A. Shaw-J. Millican 61'/2

831 Lady at Midnight (My)F R. Denning-F. Rafferty-J. Searle 59..

815 Man from Texas (D)F J. Craig-J. Johnston-L. Bari 71..

825 Mickey *C (C)F L. Butler-B. Goodwin-I. Hervey 87..

819 Noose Hangs High (C)F Abbott-Costello-Downs-Calleia 77..

830 Northwest Stampede *C (C)F J. Leslie-J. Craig-J. Oakie 79..

818 October Man, The (D) A J. Mills-J. Greenwood-E. Chapman 85..

902 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136..

813 Open Secret (D)A J. Ireland-J. Randolph-R. Bohnen 70..

822 Raw Deal (D) A D. O'Keefe-C. Trevor-M. Hunt 79..

816 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn 102..

829 Shed No Tears (D) A W. Ford- J. Vincent-R. Scott 70..

827 Spiritualist, The (D) A T. Bey-L. Bari-C. O'Donnell 78..

823 Sword of the Avenger (D)A R. Del Gado-Sigrid Gurie 72..

814 Take My Life (D)F Greta Gynt-Hugh Williams 80. .

.2/7/48 b2/28/48

.10/10/48 ....b7/31/48

.5/19'48 a4/17/48

.10/17/48 ....D9/11/48

.9/12/48 b4/24/48

.6/30/48 b6/26/48

.6/9/48 blO/9/48

.4/24/48 D5/22/48

.3/27/48 b4/3/48

.8/30/48 D8/14/48

.9/19/48 b9/4/48

.8/8/48 b7/31/48

.3/6/48 D4/3/48

.6/23/48 b6/19/48

.4/17/48 b4/10/48

.7/28/48 b7/3/48

.3/20/48 D9/6/47

.9/12/48 b9/18/48

.5/5/48 b7/17/48

.5/26/48 b5/22/48

.4/3/48 D4/3/48

.7/2/48 b7/24/48

.7/7/48 b8/7/48

.6/2/48 D5/15/48

.2/28/48 b5/17/47

COMING

An Old-Fashioned Girl G. Jean-J. Lydon-F. Rafferty

Big Cat, The *T L. McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D) A V. Hobson-S. Granger 95 D3/20/48

Calendar, The (OA Greta Gynt-John McCallum 79 b6/5/48

Counselor at Gun-Law *C J. Bannon-P. Stewart-E. Lynn

Esther Waters (D ) A Kathleen Ryan-Dirk Bogarde 108 blO/2/48

910 He Walked By Night Scott Brady-Richard Basehart a7/10/48

n Always Kains on Sundays G. Withers-J. Warner 92 bll-29/47

907 Let's Live a Little Hedy Lamarr-Robert Cummings a6/5/48

«1an Wanted Anaoel Shaw-Robert Lowerv

908 Million Dollar Weekend (D)F G. Raymond-S. Paull-F. Lederer 73 bl0/16/48

Mr. Perrin and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt 92 b8/28/48

828 Oliver Twist (D)F R. Newton-A. Guinness-K. Walsh 116 b7/3/48

Parole Turhan Bey-Michael O'Shea a8/21/48

Philo Vance's Peril W. Wrisht-L. BelascoR. Ames bl'25'47

Sp. Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer. ... 133 07/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz

Reign of Terror R. Cummings- A. Dahl-R. Basehart

Ride, Ryder, Ride Jim Bannon-Peggy Stewart

Saraband for Dead Lovers *T (D) A S. Granger-F. Rosay-J. Greenwood 94 bl0/2/48

Strange Mrs. Crane, The Marjorie Lord-Robert Shayne al0/9/48

Tulsa *T S. Hayward-R. Preston-P. Armendariz al0/2/48

Westerns

Gun Fighter Lash LaRue-Fuzzy St. John-M«ry Scott al2/18/47

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54... 4/10/48 b3/27/48

857 Prairie Outlaws F Dean-R. Ates-J. Holt 57. ..5/12/48

858 Tioga Kid, The (W)F L. Dean-R. Ates-J. Holt 54... 6/17/48 b3/20/48

8S4 Tornado Range (W-S)F Eddie Dean-Roscoe Ates-J. Holt 56... 2/21/48 2/21/48

355 Westward Trail, The (W)F E. Dean-R. Ates-P. Planchard 56... 3/13/48 . . . . .03/13/48

FILM CLASSICS

Alaska Patrol Richard Travis-Helen Westcott

Appointment With Murder (My)F John Calvert-Catherine Craig 67.

Blonde Ice (D) A Leslie Bi uoKs-UoDcri Paige ia.

Daughter of Ramona *C P. Reed-M. Vickers-D. Woods ,

Devil's Cargo (M) A J. Calvert-R. Hudson-R. Karns 61.

File 649, State Dept. *C Lundigan-Bruce-Loo-Ahn

Inner Sanctum (D) A Mary Beth Hughes-Charles Russell 62.

Miraculous Journey *C (D)F R. Calhoun-A. Long-V. Grey 76.

Money Madness H. Beaumont-F. Rafferty-H. Warde 73.

Sofia *C Gene Raymond-Sigrid Gurie 82.

The A/gyle Secrets (My)F w. Gargan-M. Lord-R. Byrd 63.

Unknown Island *C V. Grey-B. MacLane-P. Reed

Will It Happen Again? (Doc)A Adolph Hitler-Eva Braun 62.

METRO-COLDWYN-MAYER current

818 Alias a Gentleman (C-D)A w. Beery-T. Drake-D. Patrick

820 B. F.'s Daughter (D) A B. Stanwyck-Heflin-C. Coburn

827 Big City (D)M jyr. O'Brien-R. Preston-D. Thomas.

819 Bride Goes Wild, The (C)F v. Johnson-J. Allyson-B. Jenkins..

329 Easter Parade *T(M)F j. Garland-F. Astaire-P. Lawford. .

831 Date With Judy, A *T (C)F w. Beery-J. Powell-E. Taylor

815 High Wall (D) A R. Taylor-A. Totter-H. Marshall. .. .

^Homecoming (D)A Gable-Turner-Baxter-Hodiak

903 Julia Misbehaves (C)F G. Garson-W. Pidgeon-P. Lawford.

901 Luxury Liner »T (M)F G. Brent-F. Gifford-J. Powell

828 On An Island With You *T (M)F E. Williams-P. Lawford

825 Pirate, The *T (M) A j. Garland-G. Kelly-W. Slezak

.May '4is
.Apr. '48

.bl0/16/48

. . .b3/20/48

.Oct. '48 .
.Sept. '48
.Apr. '48
.Sept. '48
.May '48
.10/15/48
.May '48

..bl0/2/48
. .b8/14/48
. . .b4/3/4a
. .b8/28/48
. .b4/24/48

.7b5/22/48

905 Secret Land, The (Doc)F U S Navy

902 Southern Yankee, A (C)F R. Skelton-B. Donlevy-A.' Dahl !!!!!'

324 State of the Union S. Tracy-K. Hepburn-V. Johnson....

321 Summer Holiday *T (C)A Rooney-De Haven-Huston-Morgan ..

U6 Tenth Avenue Angel (D)F M. O'Brien-A. Lansbury-G. Murphy.

«17 7hree Daring Daughters *T (M)F J. MacDonald-J. Iturbi-J. Powell..

76.

.Mar. '48

, .D2/7/48

108.

.Apr. '48 .

...b2/21/48

103.

. June '48 .

...b3/27/48

97.

.Mar. '48 .

...b2/28/48

103.

.July '48 .

...D5/29/48

113.

.July '48

...b6/19/48

99.

.Feb. '48

..bl2/20/47

113.

.May '48

...b4/10/48

99.

.Oct. '48 .

b8/14/48

99.

..Sept. '48

...b8/21/48

107.

.June '48

b5/l/48

102.

. June '48 .

, ,b4/3/48

105.

.Aug. '48

...b3/27/48

70.

.Oct. '48 ..

b8/28/48

90..

.Sept. '48 .

. . ,b8/7/48

124.

.Apr. '48 .

. . .b3/27/48

92.

.5/20/48

D3/13/48

74.

.Feb. '48 .

...bl/17/48

115.

.Mar. '48

. . .b2/14/48

SHOWMEN'S TRADE REVIEW

Title

Company

Counterfeiters, The zoth-1* oi

~ountess of Monte Cnsto U-l

Coroner Creek CoL

Covei-Up UA

Creeper. The 20th-Fo>

Crime Doctor's Diary Col

Criss-Cross U-l

Cry of the City 20th-Fo>

D

Dangerous Years 20th-Fo>

Daredevils of the Clouds Ret

Dark Past Col

Daughter of Darkness Para

Daughter of the Jungle Rep

Daughter of Ramona FC

Date With Judy, A MGM

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer Ul

Decision of Christopher Blake WE

Deep Waters 20th-Fo»

Design for Death RKG

Devil's Cargo FC

Devil's Henchmen, The CoL

Disaster Para

Docks of New Orleans Mono

Double Life, A Ul

Down to the Sea in Ships 20th-Foi

Dream Girl .Para'

Drums Along the Amazon Rep

Dude Goes West, The Allief

Duel in the Sun Selznici

Dulcimer Street U-l

Dynamite Para

E

Easter Parade MGM

El Paso Para

Embraceable You WB

Emperor Waltz, The Para

Enchanted Valley EL

Enchantment RKO

End of the River Ul

Escape 20th-Fo>

Esther Waters EL

Every Girl Should Be Married RKO

Eyes of Texas Rep

F

Fallen Idol, The 20th-Fos

False Paradise UA

Family Honeymoon U-l

Fan, The 20th-Fo»

Far Frontier Rep

Feathered Serpent, The Mono.

Feudin', Fussin' and A-Fightin' . . . . U-l

Fighter Squadron WI

Fighting Back 20th-Fo>

Fighting Father Dunne RKC

Fighting Mad Mono

File 649, State Dept ...FC

Flamingo Road WB

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para.

For the Love of Mary U-l

Force of Evil MGM

Forever Amber 20th- Fo>

Fort Apache RKC

Fountainhead, The Wf

Four Faces West UA

French Leave Mono

Fuller Brush Man Col

Fury at Furnace Creek 20th-Foj

G

Gallant Blade Col

Gallant Hombre UA

Gallant Legion, The Rep

Gay Amigo UA

Gay Intruders 20th-Fo>

Gentleman From Nowhere Col

Gentleman's Agreement 20th- Fo»

Girl From Jones Beach WB

Girl From Manhattan, The UA

Give My Regards to Broadway . 20th-Foi

Golden Eye, The Mono

Good News MGM

Good Sam RKO

Grand Canyon Trail Rep.

Great Gatsby, The Para

Great Sinner, The MGM

Green Grass of Wyoming 20th-Fo>

Green Promise Ind

Guns of Hate RKC

H

Half-Past Midnight 20th-Fo>

Hamlet U-l

Happy Times WE

Harpoon SGF

Hatter's Castle Para

Hazard Para

He Walked by Night EL

Heart of Virginia Rep

Heiress, The Para

Henry the Fifth UA

Her Wonderful Lie Col.

Here Comes Trouble UA

High Fury UA

High Tension Mono

High Wall MGM

Hills of Home MGM

Holiday Camp U-l

Hollow Triumph EL

Homecoming MGM

Homicide WB

Homicide for Three Rep

House Across the Street WB

Hunted. The Allied

IHOWMEN'S TRADE REVIEW

Title Company
—

I Became a Criminal Wb

Idol of Paris Wb

1, Jane Doe Rep.

Impact UA

In This Corner EL

Incident Mono.

Indian Agent RKO

Indian Scout UA

Inner Sanctum FC

Inside Story, The Rep.

Interference RKO

I Remember Mama RKO

Iron Curtain 20th-Fox

Iron Dukes Mono.

Isn't It Romantic? Para.

I Surrender Dear Col.

It Always Rains on Sunday EL

I Was a Male War Bride 20th-Fox

I Wouldn't Be in Your Shoes Mono.

J

Jiggs and Maggie in Court Mono.

Jinx Money Mono.

Joan of Arc RKO

Joe Palooka in Winner Take All.. Mono.

John Loves Mary WB

Johnny Belinda WB

Judge Steps Out, The RKO

!ulia Misbehaves MGM
uns Bride WB
ungle Goddess SGP

Jungle Jim Col.

Jungle Patrol 20th-Fox

K

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door Col

L

Ladies of the Chorus Col.

Lady at Midnight EL

Laff-Time UA

Larceny U-I

Last of the Badmen Allied

Last of the Wild Horses SGP

Law of the Barbary Coast Col.

Le Silence est D'Or RKO

Leather Gloves Col.

Let's Live a Little EL

Letter From an Unknown Woman . . U-l

Letter to Three Wives 20th-Fox

Let's Live Again 20th-Fox

Life of Riley U-I

Life With Father WB

Lightnin' in the Forest Rep.

Little Women MGM

Live Today for Tomorrow U-I

Loaded Pistols Col.

Lone Wolf & His Lady Col.

Long Denial, The RKO

Look for the Silver Lining. ..... .WB

Look-Out Sister Astor

Lost Tribe, The Col.

Love Haopy UA

Lovers, The Col.

Loves of Carmen Col.

Luck of the Irish, The 20th-Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Macbeth Rep.

Madonna of the Desert Rep.

Mad Wednesday UA

Make-Believe Ballroom Col.

Man About the House 20th-Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The Col.

Man From Texas EL

Manhattan Angel Col.

Man on the Eiffel Tower. . .Independent

Man Wanted EL

Mark of the Lash SGP

Mask for Lucretia, A Para.

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-I

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th- Fox

Miracle of the Bells RKO

Miraculous Journey FC

Miss Mink of 1949 20th-Fox

Missourians, The Rep.

Miss Tatlock's Millions Para.

Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Reckless Para.

Mr. Soft Touch Col.

Money Madness FC

Montana WB

Montana Belle Rep.

Moonrise Rep.

Mother Is a Freshman 20th-Fox

Mourning Becomes Electra RKO

Mozart Story, The SGP

Music Man Motip

Mutineers, The Col.

Wy Brother Jonathan Mono

COMING

Act of Violence V. Heflin-R. Ryan-J. Leigh a8/14/«

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant alO/2/48

Big Jack Wallace Beery-Marjorie Main

Bribe, The R. Taylor- A. Gardner-C. Laughton a8/14/«

Caught J. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-Johnson-Donlevy a8/14/4»

Force of Evil John Garfield-Thomas Gomez Jan. '49

Great Sinner G. Peck-A. Gardner-W. Huston

Hills of Home (D)F Lassie-E. Gwenn-D. Crisp 91... Dec. '48 blO/9/48

Kissing Bandit, The *T F. Sinatra-K. Grayson Dec. '48 a8/23/47

Little Women *T Allyson-Lawford-Taylor-O'Brien alO/9/48

904 No Minor Vices (C)A D. Andrews-L. Palmer-L. Jourdan 96... Nov. '48 blO/9/48

Piccadilly Incident (D) A Anna Neagle-Michael Wilding 88 b8/31/47

Secret Garden, The M. O'Brien -D. Stockwell-H. Marshall

Stratton Story, The J. Stewart- J. Allyson-F. Morgan

Sun in the Morning *T J. MacDonald-C. Jarman, Jr. -Lassie a8/14/4t

Take Me Out to the Ball Game *T Sinatra- Williams-Kelly-Garrett alO/9/48

Three Godfathers J. Wayne-P. Armendariz-H. Carey, Jr Jan. '49 a8/14/48

Three Musketeers, The *T (D)F Turner-Kelly-Allyson-Heflin 123. . .Nov. '48 ...blO/16/48

Words and Music *T ..J. Garland-M. Rooney-G. Kelly Jan. '49 a8/14/48

MONOGRAM current

4708 Angels' Alley (D)F L. Gorcey-H. Hall-B. Benedict 67..

4713 Campus Sleuth (My)F F. Stewart- J. Preisser-B. Sherwood 57..

4712 Docks of New Orleans (My)F Roland Winters- Victor Sen Young 64..

4709 Fighting Mad (D)F L. Errol-J. Kirkwood-E. Knox 75..

4714 French Leave (C-D)F Jackie Cooper- Jackie Coogan 64..

4720 Golden Eye, The R. Winters-M. Moreland 69..

4803 Incident W. Douglas- J. Frazee-J. Compton

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox 70..

4717 Jinx Money (My)F Gorcey-Hall-Caldwell-McKay 68..

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64..

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts 79..

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey

My Brother Jonathan (D) A M. Denison-D. Gray

4707 Perilous Waters (D) A D. Castle-A. Long

4705 Rocky (D)F Roddy McDowall-"Rags"-E. Barrier.

4710 Rose of the Rio Grande Movita-John Carroll

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best

4726 Smugglers' Cove L. Gorcey-H. Hall-G. Dell

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler.

3/21/48 bl/31/48

.4/18/48 b8/5/4«

.4/4/48 b5/15/48

• 2/7/48 b2/21/4«

.4/25/48 b5/8/48

.8/29/48 a8/7/4l

.10/31/48 ....a9/18/48

.5/23/48 b5/8/48

.6/27/48 D5/22/48

.9/19/48 b8/28/48

.8/8/48 b6/19/48

.9/5/48 b7/24/48

b3/13/48

.2/14/48 ....al2/13/47

.3/7/48 D5/8/48

.3/14/48

..7/11/48 b9/25/48

..10/10/48 a6/5/48

..7/25/48 b6/ 12/41

..6/13/48 b5/ 15/48

66..
.105. .
. 64..
. 76..
. 60..
. 65.,
. 66..
. 82

4715 Stage Struck (D)A Audrey Long-Kane Richmond 71.

COMING

Big Fight, The J. Kirkwood-L. Errol-D. Bruce

Bomba, the Jungle Boy Johnny Sheffield-Peggy Ann Garner

Feathered Serpent, The R. Winters-M. Moreland-K. Luke

Iron Dukes L. Gorcey-H. Hall-G. Dell a8/21/4F

Jiggs and Maggie in Court Joe Yule-Renie Riano 12/12/48 ...alO/16/48

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy . . 80... 12/1/48 b9/ll/48

Rainmaker, The R. Walburn-W. Catlett-W. Tracy ,

Temptation Harbour (D)A Robert Newton-Simone Simon 110 b3/29/47

Trouble Makers Gorcey-Hall-Dell-Parrish a7/10/4«

Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54..

Courtin' Trouble Jimmy Wakely-Cannonball Taylor

4762 Cowboy Cavalier J. Wakely-C. Taylor

4755 Crossed Trails Johnny Mack Brown-Raymond Hatton. 53..

4753 Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57..

4756 Frontier Agent Johnny Mack Brown-Raymond Hatton. 56..

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

4758 Gunning For Justice J. M. Brown-R. Hatton-E. Finley. 55..

Hidden Danger J. M. Brown-R. Hatton-M. Terhune

4761 Oklahoma Blues J. Wakely-C. Taylor-V. Belmont 56..

4764 Outlaw Brand J. Wakely-C. Taylor 58..

4765 Partners in the Sunset J. Wakely-Cannonball Taylor 53..

4766 Range Renegades J. Wakely-C. Taylor-C. Larson 54..

4767 Rangers Ride Wakely-Taylor-Belmont 56..

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55..

4763 Silver Trails Wakely-Taylor-Larson 53 . .

4752 Triggerman Johnny Mack Brown-Raymond Hatton. 56. .

7/18/48

7/4/48
4/H/48
8/15/48
5/16/48

.11/7/48
. 12/5/48
.3/28/48
. 10/24/48
.5/6/48 .
.6/6/48 .
.9/26/48
.10/3/48
. 8/22/48
6/20/48

PARAMOUNT current

4709 Albuquerque »C (WD)F R. Scott-B. Britton-G. Hayes 89..

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready 82..

4713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan.. 95..

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61..

4711 Cased Fury (D)F Richard Denning-Sheila Ryan 61..

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85..

4720 Emperor Waltz, The *T (C)F Bing Crosby-Joan Fontaine 103..

4724 Foreign Affair, A (C)A 7 Arthur-M. Dietrich-J. Lund 116..

4718 Hatter's Castle (D) A R- Newton-J. Mason-D. Kerr 105..

4716 Hazard (C)F P. Goddard-M. Carey-F. Clark.... 100..

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87.

4712 Mr. Reckless <T»F W. Eythe-B. Britton-W. Catlett 66..

4803 Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund 81..

1710 Saigon (D) A A. Ladd-V. Lake-D. Dick 94..

4714 Sainted Sisters, The (C-D)A V. Lake-J. Caulfield-B. Fitzgerald 89..

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71..

4723 So Evil My Love (D) A R- Milland-A. Todd-G. Fitzgerald 109..

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90..

4715 Speed to Spare (D)F R- Arlen-J. Rogers-R. Travis 57..

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146..

4719 Waterfront at Midnight (D) A W. Gargan-M. B. Hughes-R. Travis.... 63..

COMING

4808 Accused, The L. Young-R. Cummings-W. Corey 1/14/49 a6/19/48

Bitter Victory Cummings-Scott-Lynn-Arden

4814 Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix 4/15/49 al/31/48

Daughter of Darkness (D) A -nne Crawford-Maxwell Reed 91 02/28/48

4806 Disaster (D)F R. Denning-T. Marshall-D. O'Flynn 60... 12/2/48 blO/23/48

4809 Dynamite ; W. Gargan-L. Brooks-O. Welles 1/28/49 a6/12/48

El Paso *C Payne-Russell-Hayes-Hayden

Great Gatsby, The A. Ladd-B. Field-B. Sullivan a6/12/48

Heiress, The DeHavilland-Richardson-Hopkins-Clift a8/21/48

Mask for Lucretia, A P. Goddard-J. Lund-M. Carey a9/25/48

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101. . .11/19/48 b9/ll/48

4810 My Own True Love (D) P. Calvert-M. Douglas-W. Hendrix 2/4/49 a8/16/47

Now and Forever C. Rains-M. Carey-W. Hendrix aS/15/41

One Woman A. Ladd-D. Reed-J. Havoc a9/25/48

4807 Paleface, The *T (C)F B. Hope-J. Russell-R. Armstrong 91 ... 12/24/48 ...blO/23/48

Samson and Delilah *T H. Lamarr-V. Mature-G. Sanders

.2/20/48 bl/24/4*

.9/3/48 b6/19/48

.4/9/48 b2/21/48

.7/30/48

.3/5/48 b2/14/4*

.7/23/48 D5/8/48

.7/2/48 b5/8/4*

.8/20/48 b6/19/48

.6/18/48 M/17/48

.5/28/48 b3/20/48

..10/8/48 b8/21/48

.3/26/48 D2/28/48

.10/22/48 ....b7/17/48

.3/12/48 D2/7/48

.4/30/48 D3/13/48

.6/11/48 D4/17/48

.8/6/48 b3/13/4«

.9/24/48 b7/31/48

.5/14/48 b3/13/4«

.4/2/48 b9/27/41

.6/25/48 D5/8/4?

4804 Sealed Verdict (D) A R. Milland-F. Marly-B. Crawford 83... 11/5/48 b9/ll/4k

aorrowful Jones Bob HoDe-Lucille Ball a7/lu-*'

Special Agent W. Eythe-L. Elliott-C. Mathews a6/26/48

4812 Strange Temptation R. Milland-T. Mitchell-A. Totter 3/4/49 a7/10/48

4813 Streets of Laredo *T M. Carey- W. Holden-W. Bendix 3/25/49 a9/25/48

4811 Whispering Smith *T A. Ladd-R. Preston-B. Marshall 2/18/49 a6/14/47

RKO RADIO CURRENT

814 Arizona Ranger, The (D)F T. Holt- J. Holt-N. Leslie 63..

951 Best Years of Our Lives F. March-M. Loy-D. Andrews 172..

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas 86..

405 Bodyguard (My) A L. Tierney-P. Lane-P. Reed 62..

907 Design for Death (Doc)F Japanese Cast 48..

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman 93..

870 Fort Apache (D) A J. Wayne-H. Fonda-S. Temple 127..

962 Good Sam (C)F Gary Cooper- Ann Sheridan 114..

819 Guns of Hate (W)F Tim Holt-Nan Leslie 61..

868 I Remember Mama (C-D)F I. Dunne-B. Bel Geddes-O. Homolka. . .134. .

«t>4 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien 89..

991 Melody Time *T (M)F R. Rogers-D. Day-Andrews Sisters 75..

869 Miracle of the Bells (D) F. MacMurray-Valli-F. Sinatra 120..

904 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120..

S22 Mystery in Mexico (My)F W. Lundigan-J. White-R. Cortez 65..

903 Pearl, The (D)A P. Armendariz-M. E. Marques 78..

821 Race Street (D) A G. Raft-W. Bendix-M. Maxwell 79..

817 Return of the Badmen (W)A Randolph Scott-Anne Jeffreys 90..

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113..

813 Tarzan and the Mermaids (D)F Weissmuller-Joyce-Christian 67..

902 Variety Time (Vaudeville) F Kennedy-Errol-Carle 59..

961 Velvet Touch, The (D) A Russell-Genn-Trevor-Greenstreet 97..

Trade

Shown

.May '48 b4/3/48

.Dec. '47 ...bll/23/46

.June '48 ....b4/ 10/48

.Sept. '48 b9/4/48

.Sept. '48 b2/7/48

.June '48 ....b5/15/48

.Mar. '48 ....b3/13/48

.Sept. '48 b7/31/48

.June '48 b5/22/48

.Mar. '48
.June '48

b3/13/48
. .blO/25/47

.7/8/48 b5/22/48

.Mar. '48 b3/6/48

.9/3/48

.June '48 b6/26/48

.Sept. '48 b2/14/48

.July '48 b6/26/48

.July '48 b5/15/48

.Oct. '48 b8/28/48

.May '48 b4/3/48

.Aug. '48 b8/7/48

.Aug. '48 ....b7/24/48

COMING

Baltimore Escapade r. Young-S. Temple-J. Agar a8/21/48

909 Blood on the Moon Mitchum-Bel Geddes-Preston-Brennan a6/12/48

Boy With Green Hair *T O'Brien-Ryan -Hale-Stockwell a6/12/48

Brothers in the Saddle T. Holt-R. Martin-R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

Enchantment David Niven-Teresa Wright Nov. '48 a7/3/48

908 Every Girl Should Be Married g. Grant -F. Tone-D. Lynn a9/ll/48

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin-Martha Hyer

910 Indian Agent T. Holt-R. Martin -N. Leslie a7/5/47

interference Mature-Ball-Scott-Tufts a9/ll/48

Joan of Arc *T (D)F I. Bergman-J. Ferrer-F. L. Sullivan. ... 145 blO/23/48

Judge Steps Out, The (D) a. Knox-A. Southern-G. Tobias a7/5/47

Long Denial, The M. O'Hara-M. Douglas-B. Williams a6/5/48

Mr. Joseph Young of Africa Johnson- Armstrong-Toomey-Moore

301 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mitchum 92... Nov. '48 b8/7/48

Roseanna McCoy F. Granger- J. Evans-R. Basehart

rtoughshod (D) r. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt-Richard Martin

Set-Up, The Robert Ryan

Stagecoach Kid Tim Holt-Richard Martin- Jeff Donnell

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92... Nov. '48 b9/4/48

Tarzan's Fountain of Youth L. Barker-B. Joyce-E. Ankers a8/21/48

420 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95... Nov. '48 b6/26/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window, The B. Hale-B. Driscoll-A. Kennedy a5/15/48

REPUBLIC CURRENT

19 Angel in Exile Carroll-Mara-Gomez-Bedoya 90..

^28 Bill and Coo *U (N)F George Burton's Birds 61..

(03 Campus Honeymoon (MC)F Wilde Twins-R. Crane-A. Mara 61..

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow 60..

716 Daredevils of the Clouds (D)F 4 Robert Livingston-Mae Clarke 60..

732 Eyes of Texas *U (W)F R. Rogers-Trigger-L. Roberts 70..

715 Gallant Legion, The (W)F W. Elliott-J. Schildkraut-A. Booth 88.

707 Heart of Virginia (D)F Janet Martin-Robert Lowery 60.

710 I, Jane Doe (D)F R. Hussey-J. Carroll- V. Ralston 85.

705 Inside Story, The (C-D)F M. Hunt-W. Lundigan-C. Winninger... 87.

709 King of the Gamblers (DA Janet Martin-William Wright 60.

706 Lightin' in the Forest (D)F L. Roberts-D. Barry-W. Douglas 58.

704 Madonna of the Desert (D)F L. Roberts-D. Castle-D. Barry 6o!

714 Moonrise (D) A D. Clark-G. Russell-E. Barrymore 9o!

733 Nighttime in Nevada *U R. Rogers-A. Mara-A. Devine 67.

708 Old Los Angeles (W) W. Elliott-J. Carroll-C. McLeod 88.

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61.

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60.

718 Sons of Adventure Russel Hayden-Lynne Roberts ' 60

712 Train to Alcatraz (D) A. D. Barry-J. Martin-W. Phipps..... . 60

731 Under California Stars *U (W)F R. Rogers-J. Frazee-A. Devine 70.

COMING

Daughter of the Jungle L. Hall- J. Cardwell-S. Leonard

720 Drums Along the Amazon Brent-Ralston-Aherne-Bennett 86

Far Frontier, The *U R Rogers-Trigger-G. Davis. .

734 Grand Canyon Trail *U R. Rogers-A. Devine- J. Frazee 67

Homicide for Three W. Douglas-A. Young-F. Withers ..

Sp. Macbeth (D) A O. Welles- J. Nolan-D. O'Herlihy 107

Missourians, The *T W. EUiott-A. Booth- A. Devine

Montana Belle Jane Russell-George Brent

Plunderers, The *U R. Cameron-L. Massey 87

Red Pony, The *T (D) M. Loy-R. Mitchum-L. Calhern. ...

Rose of the Yukon S. Brodie-M. Dell-W. Wright

Wake of the Red Witch Wayne-Russell-Young-Mara !!!!

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack 60

>54 California Firebrand *U (W)F Monte Hale-Adrian Booth. 63

55 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons 6o'

758 Denver Kid, The A. Lane-E. Waller 60

.57 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller..!....]. 60

756 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller....'.! 60.

Renegades of Sonora A. Lane-E. Waller-R. Barcroft. .

Sheriff of Wichita A. Lane-L. Wilde-R. Barcroft

741 Son of God's Country (W)F Monte Hale-Pamela Blake !.!!!!! 60

861 Sundown in Santa Fe A. Lane-E. Waller. 60*

od6 Timber Trail *U (W)F M. Hale-L. Roberts-J. Burke 67

652 Under Colorado Skies *U Monte Hale-Adrian Booth 65

SCREEN GUILD PRODUCTIONS

Dead Man's Gold L. LaRue-F. St. John-P. Stewart 58

Frontier Revenge Lash LaRue-Fuzzy St. John

4804 Harpoon J. Bromfield-A. Louis 85

Rel.

Date
.9/3/48 ..
.3/28/48 .
.2/1/48 ..
.10/24/48
.8/10/48 .
.7/15/48 .
7/25/48 ..
.4/25/48 .
.5/25/48 .
.3/14/48 .
.5/10/48 .
.3/25/48 .
.2/23/48 .
.10/1/48 .
.8/29/48 .
.4/25/48 .
.9/11/48 .
.5/31/48 .
.8/28/48
.6/28/48
.5/1/48 ..

. .a7/17/48
.bl2/27/4'i
. .bl/31/4b
...b9/4/48
. .b7/31/48
. .b7/24/48
..b5/29/48
. ..b5/8/48
. .b5/15/48
. .b3/27/48
. ..b6/5/48
. .b4/24/18
. .b3/13/48
. .b9/ll/48
. .a7/10/48
. .al/17/48
. . .b9/4/48
...b6/5/48

.b7/17/48
.b5/15/48

.11/1/48
. 12/29/48
.11/15/48
. 12/8/48 .

.a8/28/48
.a9/25/48

. .a7/17/48
.blO/16/48

. 12/1/48

. .a7/24/48
.alO/ 25/47
. .a9/25/48
. .a9/25/48

.4/15/48

.4/1/48 ..

.5/13/48 .

.10/1/48

.9/15/48

.7/25/48

.11/24/48

. .b5/8/48
. . b5/8/48
.b5/29/48

.b9/ll/48

.9/15/48
.11/5/48
.b/15/48
. 12/15/47

.9/10/48 .
.9/24/48 .

.b9/25/48

. .b7/ 10/48
. bl2/27/47

SHOWMEN'S TRADE REVIEV

Title

Company

My Dear Secretary UA

My Dream Is Yours WB

My Own True Love Para.

Mystery m Mexico RKO

My Girl Tisa WB

N

Naked City U-l

Nicholas Nickelby U-l

Night Beat WB

Night Has a Thousand Eyes Para

Night Unto Night WB

Night Wind 20th- Foi

Nighttime in Nevada Rep

No Minor Vices MGM

Noose Hangs High EL

Northwest Stampede EI

Now and Forever Para

0

October, Man, The EL

O'Flynn, The U-l

Old Los Angeles Rep

Oliver Twist ,. EL

Olympic Cavalcade UA

Olympic Games of 1948 EL

On an Island With You MGM

On Our Merry Way UA

One Last Fling WE

One Night With You UJ

One Sunday Afternoon WB

One Touch of Venus U-l

Open Secret EL

One Woman Para

Out of the Storm Rep

Outpost in Morocco UA

P

Paleface Par*

Panhandle Allied

Parole E-L

Pearl, The RKO

Perilous Waters Mono

Philo Vance's Peril EL

Piccadilly Incident MGM

Pirate, The MGM

Pitfall UA

Plunderers, The Rep

Port Said Coi

Portrait of Jennie SRO

Prairie, The SG

Prejudice Ind

Prince of Foxes 20th-Fo»

R

Race Street.. RKO

Rachel and the Stranger RKO

Racing Luck Coi

Rainmaker, The Mono

Raw Deal El

Red Canyon U-J

Red Pony, The Rep

Red River UA

Red Shoes, The EL

Red Stallion in the Rockies EL

Reign of Terror EL

Relentless Col

Return of the Badmen RKO

Return of October Col

Return of Wildfire SGP

Ride, Ryder, Ride EL

Riders of the Whistling Pines CoL

River Lady U-)

Road House 20th-Fo>

Rocky Mono

Rogues' Regiment U-l

Romance on the High Seas WB

Rope WB

Rose of the Rio Grande Mono

Rose of the Yukon. Rep

Roseanna McCoy RKO

Rough Sketch Col

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col

Rusty Saves a Life Col

Ruthless '....El

s

Saigon Para

Sainted Sisters Para

Samson and Delilah Para.

Sand 20th-Fo>

Saraband for Dead Lovers EL

Saxon Charm, The U-3

Scudda Hoo, Scudda Hay 20th-Fo>

Sealed Verdict Para

Search, The MGM

Secret Beyond the Door, The U-l

Secret Garden, The MGM

Secret Land, The MGM

Secret Service Investigator Rep

Set-Up, The RKO

Shaggy Para

Shanghai Chest, The Mono

Shed No Tears EL

Shep Comes Home SGP

Silent Conflict UA

Silver River WB

Singin' Spurs CoL

Sinister Journey UA

Sitting Pretty 20th-Fo>

Sixteen Fathoms Deep Mono

Slightly French Col

Smart Girls Don't Talk WB

Smart Woman Allied

Smueelers Cove Mont

Snake Pit, The 20th-Fo>

Snowbound U-l

So Evil My Love Para

Sofia FC

SHOWMEN'S TRADE REVIEW

Title Company

Somewhere in the City WB

Song Is Born, A.. RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones Para.

S. O. S. Submarine SGP

So This Is New York UA

South of St. Lours WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stagecoach Kid RKO

Stampede A A

State of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Strange Temptation Para.

Stratton Story, The EL

Street With No Name 20th-Fox

Streets of Laredo Para.

Strike It Rich Allied

Summer Holiday MGM

Sword of the Avenger EL

T

Take Me Out to the Ball Game. . .MGM

Take My Life EL

Tap Roots U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Task Force WB

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th-Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets FC

They Live By Night RKO

Thirteen Lead Soldiers 20th-Fox

This Side of the Law WB

This Was a Woman 20th-Fox

Three Daring Daughters, The MGM

Three Godfathers MGM

Three Musketeers M"M

Thunder in the Pines SGP

Time of Your Life UA

To the Ends of the Earth Col.

To the Victor WB

Too Late for Tears UA

Trail of the Mounties SG

Train to Akatraz Rep.

Triple Cross 20th-Fox

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th- Fox

Tucson 20th-Fox

Tulsa EL

Two Guys and a Gal WB

Two Guys from Texas WB

u

Onconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man Col.

Unfaithfully Yours 20th-Fox

Unknown Island FC

Untamed Breed, The Col.

Up in Central Park U-I

Urubu 0

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle, The UA

Voice of the Turtle WB

w

Wake of the Red Witch Rep.

Walking Hills Col.

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me. 20th- Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc* Robbin? UA

Wild Bill Doolin Col.

Will It Happen Again? FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The., 20th-Fox

Winslow Boy, The 20th-Fox

Winter Meeting WB

Woman from Tangiers Col.

Woman in White WB

Woman's Vengeance UI

Words and Music MGM

Wreck of the Hesperus Col.

Y

YeUow Sky 20th-Fox

Vou Gotta Stay Happy U-I

You Were Meant for Me 20th- Fox

Younger Brothers, The WB

z

Z»mb» Ind.

.Mar. '48 . . .bll/29/47

.May '48 b2/28/48

.Oct. '48 b9/ll/4»

.May '48 b4/10/48

..Feb. '48 ....bl/24/48

..Mar. '48 b2/28/48

.July '48 b8/14/4f

..June '48 b6/5/48

..Sept. '48 b9/4/48

. .Oct. '48 b9/18/48

..Feb. '48 ...bl2/26/47

..July '48 b7/3/48

. .Sept. '48 b5/29/48

.Aug. '48 b8/7/48

.Sept. '48 ...blO/16/47

.May '48 b4/10/48

.Sept. '48 ....b6/19/48
..Mar. '48 ...bll/15/47

.June '48 b5/22/48

. . June '48 b4/24/48

..Mar. '48 b3/6/48

..May '48 b5/8/48

..Apr. '48 b3/6/48

..Sept. '48 ....b9/4/48
.Apr. '48 ....b3/20/48
. . . .M2/6/47

'48 W25/48

'48 ....b6/26/48

'48 b3/6/48

'48 b2/28/48

.Aug. '48 ....b7/17/48
.Apr. '48 b6/5/48

. .July
..Oct.
. .July
. .Apr.
.Apr.

.Feb. '48
.Aug. '48
. Aug. '48

»802 Jungle Goddess G. Reeves- W. McKay- Armida 61... 8/13/48 a7/31/48

Last of the Wild Horses J. Ellison-M. B\ Hughes-J. Frazee 11/4/48 .. .alO/16/48

4807 Mark of the Lash L. LaRue-A. St. John 58. . .10/29/48

4805 Mozart Story, The a. riolt-W. Markus 94... 10/8/48 . . alO/9/48

Outlaw Country Lash LaRue-Fuzzy St. John-P. Stewart

4705 Prairie, The (D) L. Aubert-A. Baxter 68... 8/6/48 al2/27/47

4801 Return of Wildare. The (W)F R. Arlen-P. Morison-M. B. Hughes 81... 8/13/48 bb/2l/4.

4802 S.O.S. Submarine (D)F Italian Navy 71. . .10/17/48 ...bl0/16/48

Shep Comes Home Robert Lowery-Lanny Rees 62... 12/3/48

Son of a Gunman Lash LaRue-Fuzzy St. John

Son of Billy the Kid Lash LaRue-Fuzzy St. John

Thunder in the Pines George Reeves-Ralph Byrd 62. .. 11/25/48

4708 Trail of the Mounties R. Hayden-Jennifer Holt 42... 2/21/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F.C. Grant-M. Loy-M. Douglas 94. ..3/25/48 b3/17/48

Portrait of Jennie (D) J. Jones-J. Cotten-E. Barrymore all/1/47

20TH-FOX CURRENT 1947-48

809 An Ideal Husband *T (C-D)A P. Goddard-M. WilcMng-D. Wynyard... 96..

820 Anna Karenina (D) A V. Leigh-R. Richardson-K. Moore 110..

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn 99.,

817 Arthur Takes Over (C)F Lois Collier-Richard Crane 63..

805 Call Northside 777 (D) A J. Stewart-R. Conte-L. J. Cobb 111..

807 Challenge, The (D)F T. Conway-J. Vincent-R. Stapley 68.

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield 62..

819 Counterfeiters, The (My) A John Sutton-Doris Merrick 74..

839 Creeper, The (My) A E. Cianelli-O. Stevens-J. Vincent 68.

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark 95.

804 Dangerous Years (D)F William Halop-Ann E. Todd 61.

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero 85..

822 Escape (D) A Rex Harrison-Peggy Cummins 78..

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray 68

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde 139..

815 Fury at Furnace Creek (W) V. Mature-C. Gray 88..

840 Gay Intruders, The (C)A John Emery-Tamara Geva 68..

806 Gentleman's Agreement (D)F G. Peck-D. McGuire-J. Garfield 118..

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild 89.

818 Green Grass of Wyoming *T (D)F P. Cummins-C. Coburn-R. Arthur 89..

808 Half Past Midnight (D)F K. Taylor-P. Knudsen-J. Sawyer 69..

816 Iron Curtain, The (D) A D. Andrews-G. Tierney-J. Havoc 87.

813 Let's Live Again (D)F r. Emery- J. Millican-T. Holmes 68.

837 Luck of the Irish, The (C)F T. Power-A. Baxter-C. Kellaway 99.

812 Meet Me at Dawn (C)A W. Eythe-S. Holloway-B. Campbell 89.

824 Mine Own Executioner (D)A B. Meredith-K. Moore-D. Gray 102..

843 Night Wind (D)F Flame-Charles Russell 68.,

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan 91..

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan... 95..

810 Sitting Pretty (OA R. Young-M. O'Hara-C. Webb 84.

836 That Lady in Ermine *T (M) A B. Grable-D. Fairbanks, Jr 89.

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer 66..

802 You Were Meant for Me (MC-D)F J. Crain-D. Dailey-O. Levant 91..

826 Walls of Jericho, The (D) A Wilde-Darnell-Baxter-Douglas 111. .

829 Winner's Circle, The (Doc)F Johnny Longden-Morgan Farley 75.

COMING

Affairs of Adelaide, The Dana Andrews-Maureen O'Hara

Beautiful Blonde irom Bashful Bend *T Grable-Romero-Vallee-San Juan

846 Belle Starr's Daughter G. Montgomery-R. Cameron-R. Roman. 86... Nov. '48

847 Bungalow 13 Tom Conway-Margaret Hamilton 65... Nov. '48

Canadian Pacific *C Randolph Scott- Jane Wyatt alO/16/48

Chicken Every Sunday D. Dailey-A. Young-C. Holm a7/17/4f

Down to the Sea in Ships R. Widmark-C. Kellaway-D. Stockwell al0/9/48

Fallen Idol, The (D) A M. Morgan-R. Richardson-B. Henrey. . . 92 D8/28/48

Fan, The Crain-Sanders-Carroll-Greene 37/24/4*

I Was a Male War Bride Cary Grant- Ann Sheridan .-

848 Jungle Patrol (D) A K. Miller-A. Franz-R. Ford 72... Nov. '48 b9/25/48

Letter to Three Wives Darnell-Crane-Lynn-Sothern a7/17/48

Man About the House, A M. Johnson-D. Gray-K. Moore 94 b6/28/47

Miss Mink of 1949 Jimmy Lydon-Lois Collier-Richard Lane

Mother Is a Freshman *T(C) L. Young- V. Johnson-R. Valleee a9/25/4f

Prince of Foxes T. Power-O. Welles-W. Hendrix al0/2/48

844 Road House (D) A Lupino-Wilde-Holm-Widmark 95... Nov. '48 b9/25/48

Sand *T M. Stevens-C. Gray-C. Grapewin a7/17/4f

Snake Pit, The (D) O. DeHavilland-L. Genn-M. Stevens 108 al0/ll/47

That Wonderful Urge T. Power-G. Tierney-R. Gardiner a6/19/4l

This Was a Woman (D)A Sonia Dresdel-Barbara White al/24/4f

Triple Cross T. Conway-S. Brodie-B. Billingsley

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts 63 a6/19/4f

Tucson J. Lydon-P. Edwards-C. Russell a7/17/48

850 Unfaithfully Yours (C)A Harrison-Damell-Lawrence-Vallee 105 blO/2/48

845 When My Baby Smiles at Me *T Grable-Dailey-Oakie-Havoc Nov. '48 a5/29/48

While I Live (D) A T. Walls-C. Evans-C. Raye 85 blO/18/47

Winslow Boy, The (D)F R. Donat-Sir C. Hardwicke-B. Radford. 117 b9/U/4h

849 Yellow Sky *T G. Peck-A. Baxter-R. Widmark a7/17/4>

UNITED ARTISTS CURRENT

Angry God, The Alicia Parla-Casimiro Ortega 10/22/48

Arch of Triumph (D) A Sp 1. Bergman-c. tioyei-C. Laugnton 120. ..Mai. 4b b2/2i, 4i

Four Faces West (D)F J. McCrea-F. Dee-C. Bickford 90... 5/15/48 b5/15/4!

Henry the Fifth (D)F *T L. Olivier-R. Asherson 134 b4/27/4f

Here Comes Trouble *C (C)F B. Tracey-J. Sawyer-E. Parnell 50... 4/9/48 b4/17/4>

Laff-Time W. Tracy-P. Morgan-E. Janssen 110... 4/9/48

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65... Apr. '48 bl/24^

Olympic Cavalcade Olympic Stars July '48

On Our Merry Way B. Meredith -P. Goddard-F. MacMurry.. 98... Feb. '48 b2/7/48

Pitfall (D) A D. Powell-L. Scott-J. Wyatt 80... 8/19/48 b8/7/48

Red River (D)F J. Wayne-M. Clift-W. Brennan 125.

Silent Conflict (W)F W. Boyd-A. Clyde-R. Brooks 61.

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80.

Texas, Brooklyn, and Heaven (C)A G. Madison-D. Lynn- J. Dunn 76..

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney 109. . .5/27/48 b5/29/48

Urubu (D)F Native Cast 66... 8/16/48 b8/21/4P

Vicious Circle (D) A Conrad Nagel 77... 7/24/48 D5/29/48

WTio Killed 'Doc' Robbin? *C (OF V. Grey-D. Castle-G. Zucco 51... Apr. '48 b5/8'4»

COMING

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers... 90 b9/4/48

Atlantis, The Lost Continent Maria Montez-Jean Pierre- Aumont

Borrowed Trouble William Boyd-Andy Clyde

Cover-Up W. Bendix-D. O'Keefe-B. Britton a8/21/48

Dead Don't Dream, The (W) W. Boyd-A. Clyde

False Paradise Wm. Boyd-Andy Clyde

Gallant Hombre Duncan Renaldo-Leo Carillo

Gay Amigo, The D. Renaldo-L. Carrillo-Armida .a8/28/4*

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Laughton 81 b9/18/4S

. .bl/24/48
. .b7/10/4f
. .b6/19/45

.a8/28/48

.8/26/48 b7/17/48

.Apr. '48 b4/17/48

.May '48 ....b5/15/48
..8/11/48 D7/17/4P

High Fury Madeleine Carroll-Ian Hunter 71 ... 11/19/48

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew a8/2l/*>

Love Happy Marx Bros.-Massey-Vera Ellen-Hutton

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour alO/9/48

Mad Wednesday (D)F H. Lloyd-R. Wasnourn-J. Conlin 89 b2/2z t

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95 b9/ll/48

Outpost in Morocco George Rafi-AKim Tamiroti

Sinister Journey Wm. Boyd- Andy Clyde

Strange Gamble (W) W. Boyd-A. Clyde-R. Brooks al2/13/47

Too Late for Tears Scott-DeFore-Miller-Corey

Vendetta (D) Hillary Brooke-Faith Domergue aS/10/47

UNIVERSAL-INTERNATIONAL

CURRENT

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83..

657 All My Sons (D)A Edward G. Robinson-Burt Lancaster... 94..

656 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.. 90..

663 Bad Sister M. Lockwood-I. Hunter 91..

653 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn 8t. .

655 Casbah (D) A Y. DeCarlo-T. Martin-P. Lorre 94..

Corridor of Mirrors (D)A E. Portman-E. Romney 105..

658 Dear Murderer (D) A E. Portman-G. Gynt-D. Price 94..

650 Double Life, A (D) A R. Colman-S. Hasso-E. O'Brien 104..

End of the River, The (D) A Sabu-Bibi Ferreira 80..

S65 Feudin', Fussin' and A-Fightin' D. O'Connor-M. Main-P. Kilbride 78..

672 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90V2

679 Holiday Camp M. Lockwood-P. Roc-D. Price 96..

669 Larceny (D) A J. Payne-J. Caulfield-D. Duryea 89..

659 Letter from an Unknown Woman (D)A Joan Fontaine-Louis Jourdan 90..

666 Man -Eater of Kumaon (D)F Sabu-W. Corey- J. Page 80..

667 Mr. Peabody and the Mermaid (C)A W. Powell-A. Blyth-I. Hervey 89..

651 Naked City, The (D) A B. Fitzgerald-H. Duff-D. Hart 96..

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105..

One Night With You (OF Nino Martini-Patricia Roc 92..

670 One Touch of Venus (C)A R. Walker-A. Gardner-D. Haymes 81..

661 River Lady *T (D) A Y. DeCarlo-D. Duryea 78..

671 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88..

627 Secret Beyond the Door (D)A J. Bennett-M. Redgrave-A. Revere 98V2

Snowbound R. Newton-D. Price 86..

668 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109..

662 Up m Central Park (C)F D. Durbin-D. Haymes-V. Price.

July '48 b7/3/48

May '48 ....b2/21/48

May '48 b3/13/48

July '48 M2/6/47

Apr. '48 bl/31/48

Apr. '48 b3/6/48

b3/27/48

May '48 b6/7/48

Mar. '48 bl/3'4R

June '48 ...bll/29/47

July '48

..Sept. '48 ..b8/28/48

Mar. '48 b8/23/47

Aug. '48 b8/7/48

June '48
July '48
Aug. '48
Mar. '48

b4/10/48
.b6/19/4a
.b7/10/48
.bl/24/48

b3/22/4-;

b5/l/48

Aug. '48 b8/21/48

June '48 b5/8/48

Sept. '48 ....b9/4/48
Feb. '48 bl/10/48

Aug. '48 b6/26/48

June '48 ....b5/29/48
Feb. '48 ...bl2/20/47

... 87..

834 Woman's Vengeance, A (D)A Charles Boyer-Ann Blyth 96..

COMING

Amboy Dukes, The P. Fernandez-Al Ramsen-B. Whiting

677 Brothers, The (D) A Patricia Roc-Will Fyffe 98 b5/24/47

635 Bush Christmas (D)F C. Rafferty-J. Fernside 76... Dec. '48 ...bll/29/47

Calamity Jane & Sam Bass *T Yvonne DeCarlo-Howard Duff

Countess of Monte Cristo S. Henie-O. San Juan-F. Trenkler I a6/19/4R

Criss Cross B. Lancaster-Y. De Carlo-D. Duryea a9/18/48

Dulcimer Street (D) A R. Attenborough-A. Sim-F. Compton. . . 112 b8/7/48

Family Honeymoon C. Colbert-F. MacMurray a8/14/48

Sp. Hamlet (D)F Laurence Olivier-Jean Simmons 150 b5/15/48

Kiss the Blood Off My Hands (D) A J. Fontaine-B. Lancaster-R. Newton 79... Nov. '48 ...bl0/16/48

Life of Riley W. Bendix-R. DeCamp-J. Gleason

673 Live Today for Tomorrow (D) A F. March-E. O'Brien -F. Eldridge 91 b8/28/48

Mexican Hayride Abbott & Costello 7/17/47

O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Red Canyon A. Blyth-H. Duff-G. Brent .a8/14/48

Rogue's Regiment (D) A D. Powell-M. Toren-V. Price 86... Nov. '48 blO/2/48

You Gotta Stay Happy J. Fontaine-J. Stewart-E. Albert a8/7/48

WARNER BROS. current

719 April Showers (C)F > J. Carson-A. Sothern-R. Alda 95

727 Big Punch, The (D) A. W. Morris-L. Maxwell-G. MacRae 80

732 Embraceable You (D) A-' D. Clark-G. Brooks-S. Z. Sakall 88

717 I Became a Criminal (D) A Sally Gray-Trevor Howard 78

804 Johnny Belinda (D) A J. Wyman-L. Ayres-C. Bickford 104

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall 101

702 Life With Father (C)F W Powell-I Dunne-E Taylor 118

715 My Girl Tisa (C-D)F L. Palmer-S. Wanamaker-A. Tamiron.. 95

728 Romance on the High Seas *T (M)F J. Carson-J. Paise-D. DeFore 99

802 Rope *T (D) A J. Stewart-J. Dall-F. Granger 80

725 Silver River (W)A Errol Flynn-Ann Sheridan 107

803 Smart Girls Don't Talk (D) A V. Mayo-B. Bennett-R. Hutton 81

720 To the Victor (D) A D. Morgan-V. Lindfors-V. Francen 101

801 Two Guys From Texas »T (C)F J. Carson-D. Morgan-D. Malone 86

716 Voice of the Turtle (C)A R. Reagan-E. Parker-E. Arden 103

726 Wallflower (C)F j. Reynolds-R. Hutton-J. Paige 77

721 Winter Meeting (D) A H. Davis-J. Davis-J. Paige 100

724 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet 109

COMING

Adventures of Don Juan *T (H-R) Errol Flynn-Viveca Lindfors a2/7/48

Cleopatra Arms David Niven-Jane Wyman a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone ...

Decision of Christopher Blake, The (D) A. Smith-R. Douglas alO/11/47

Fighter Squadron *T Edmond O'Brien-Robert Stack a7/24/48

Flamingo Road J. Crawford-G. George-G. Michael

Flaxy Martin Z. Scott-V. Mayo-D. Kennedy a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey a8/28/48

Girl from Jones Beach, The V. Mayo-R. Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris-J. Paige-B. Bennett alO/2/48

Idol of Paris (D) A Michael Rennie-Beryl Baxter 105 b2/28/48

John Loves Mary Reaaan-Carson-Neal-Morris a5/l/48

June Bride (C)F B. Davis-R. Montgomery-F. Bainter 90. . .11/13/48 ...bl0/23/48

Kiss in tne DarK Jane Wyman-David Niven '.

Look for the Silver Lining *T J. Haver-R. Bolger-G. MacRae a7/3/48

Montana »T Errol Flynn -Alexis Smith

My Dream Is Yours *T Carson-Day-Bowman-Arden a6/26/48

Night Beat W. Douglas-A. Hale-R. Alda a8/28/48

Night Unto Night (D) Ronald Reagan-Viveca Lindfors a5/10/47

One Last Fling A. Smith-Z. Scott-J. Backus a5/22/48

One Sunday Afternoon *T Dennis Morgan-Janis Paige a5/22/48

Somewhere in the City V. Lindfors-E. O'Brien-V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott a7/24/48

Task Force Cooper-Morris-Brennan-London

This Side of the Law Lindfors-Smith-Paige-Douglas

Two Guys and a Gal »T D Morgan- J. Carson-D. Day

Under Capricorn »T Ingrid Bergman-J. Cotten-M. Wilding

Whiplash (D) D. Clarke-A. Smith-S. Z. Sakall all/1/47

Youneer Rrothers. The »T W. Morris-J. Paige-B. Bennett a7/24/48

3/27/48 b3/13/48

6/26/48 b5/29/48

8/21/48 b7/31/48

3/6/48 b7/12/47

10/23/48 ....b9/18/48

7/31/48 D7/10/48

8/14/48 b8/16/47

2/7/48 bl/24/48

7/3/48 b6/ 12/48

9/25/48 b8/28/48

5/29/48 b5/8/48

10/9/48 b9/18/48

4/10/48 b4/3/48

9/4/48 b8/7/48

2/21/48 bl2/27/47

6/12/48 b5/22/48

4/24/48 b4/ 10/48

5/15/48 b4/24/48

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign an«
U. S. origin not distributed by m»
jor outlets. Titles are followed, in
parentheses, by name of country oi
origin and U. S. national distributor
names of stars, running time, ane
date of issue in which review ap
peared, in that order.

A FRIEND WILL COME TONIGH1
(Lopert) Michel Simon, Madelein*
Sononge. 92. b7/17/48.

ALL'S WELL (U. S.-Independem

D. Lamour-C. Laughton

BLIND DESIRE (France-Discln*
Int'l) Jean-Louis Barbault-Edwlg*
Feuillere. 88. b6/12/48.

BLIND GODDESS, THE (England)

E. Portman-H. Williams. 88.

b9/25/48

BRIGHTON ROCK (England). R.
Attenborough - H. Baddeley. 92.
bl/3/48

CONCERT MAGIC (U. S.-Concert
Film Corp.) Y. Menuhin-E. Beal.
72. blO/23/48

DAMNED, THE (France-Dlscina ,
H. Vidal-F. Marley. 105. b5/l/48

DAY OF WRATH (Denmark
Schaefer). L. Movin-T. Roose. Ml
b5/l/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mal-
carini. 95. b5/29/48

FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81.
b8/28/48

FRIC-FRAC (France-Oxford). Fer-
nandel-Arletty. 90. b6/5/48

GHOSTS OF BERKELEY SQUARE
(England). R. Morley-F. Aylmer.
90. bll/1/47

GREEN PROMISE (U. S. -Independ-
ent). W. Brennan-M. Chapman.

HONORABLE CATHERINE, THE
(France - European Copyrights,
Inc.) E. Feuillere-A. Luguet. 85.

b9/25/48

ILLEGALS, THE (U. S.-Mayer-
Burstyn) T. Torres-Y. Mikalo-
witch. 75. b7/10/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond.
101. bl0/2/48

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoli.
93. b9/25/48

LOVES OF JOANNA GODDEN,
THE (England). G. Withers - J.
Macalium. 85. b6/21/47

LOUISIANA STORY (U. S.-Lopert
Films) J. Boudereaux-L. Le Blanc.
77. bl0/2/48

MAN ON THE EIFFEL TOWER
(U. S. -Independent) C. Laughton-

F. Tone.

MARK OF CAIN, THE (England).

E. Portman-S. Gray. 88. bl/17/48

MARIUS (France-Siritizky Int'l)
Raimu-P. Fresnay. 128. b5/15/48

MRS. FITZHERBERT (England). P.
Graves-J. Howard. 99. b2/14/48

MURDERERS AMONG US (Ger-
many-Artkino) H. Knef-E. Bor-
chert. 84. b8/28/48

NAIS (France-Siritizky-Infl). Fer-
nandel-J. Pagnol. 105. b6/19/48

PAISAN (Italy-Mayer-Bur.) C
Sazio-R. Von Loon. 118. b2/28/48

PORTRAIT OF INNOCENCE
(France-Siritzky-Infl) Louis Car-
letti-Gilbert Gil. 90. b6/12/48.

PREJUDICE (U. S.-Independent) D
Bruce-B. Edwards. a9/25/48

PRIVATE LIFE OF AN ACTOR
(France - Siritzky) . S. Guitry - L.
Marconi. 102. b9/18/48

QUIET WEEKEND (England-Distin-
guished) D. Farr-F. Cellier. 83.
b8/28/48

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich-J. Gabin. 90
b6/5/48

(England-English
Todd-R. Greene. 91

SHOWTIME
Films) . A.
b6/5/48

SPIRIT AND THE FLESH, THE
(Italy- Variety) G. Cervi-D. Sassoli
98. b8/28/48

STORY OF LIFE, THE (U. S.-Cru
sades) J. Crehan-W. McKay. 6'i
b7/ 10/48

STRANGE VICTORY (U. S.-Target)
V. Richardson-C. McGregor. 73
b7/24/48

SYMPHONIE PASTORALE (France-
Film Rights) . M. Morgan-P. Blan-
char. 105. blO/9/48

THEY ARE NOT ANGELS (France-
Siritzky-Int'l) . P. Blanchard-R
Bussieres. 130. b5/29/48

TRAGIC HUNT (Italy-Films Int'l).
V. Gioi-A. Checchi. 100. blO/23/48

WEAKER SEX, THE (England). U.
Jeans-C. Parker. 84. blO/2/48

WHERE WORDS FAIL (Argentina-

Lopert) E. Muino-1. Bertini. 9ti
b8/28/48

ZAMBA (U. S.-Independent) . J
Hall-G. Cooper.

NEWSREEL SYNOPSES

(Released Wednesday, October 27)

MOVIETONE (Vol. 31, No. 85)— Pres-
ident attends American Legion conven-
tion; Dewey says U. S. strength can
secure peace; World events in London,
Athens, Rome, Tokyo and Washington
(the latter except in Boston, Kansas
City and Los Angeles) ; "Seapower for
peace" is U. S. Navy slogan ; Gov. Brad-
ford urges support for Community Chest
(Boston only) ; 50th American Royal
Exposition (only Kansas City) ; The
Mirror building is dedicated (only Los
Angeles); Sports: West Point — New
York.

NEWS OF THE DAY (Vol. 20, No.
215) — Red revolt in Korea; Report from
Europe; Legionnaires of nation in gal-
lant parade; Para-nurses airborne angels
of mercy; College spirit; Dixie grid
thriller; Navy Day 1948.

PARAMOUNT (No. 18)— Stephenson
paces Army win over Harvard; North
Japan floods take a'"ful toll; Ge~pral
Clay reports on Berlin; General Mac-
Arthur host to President of Korea; Eric
Johnston gives views after trip to Rus-
sia: Governor Dewey calls for unity in
world affars; American Legion wins
Miami "beachhead."

UNIVERSAL (Vol. 21, No. 189) — A
salute to the Navy; Clay lauds Berlin
airlift: Dewey urges unity for peace;
Duck hunting at Tule Lake; Legion wel-
comes Truman ; Big toll in Jap floods ;
Warfare on the campus.

WARNER PATHE (Vol. 20, No. 20)—
Clay says America can keep Berlin sup-
plied ; Dewey warns against isolation
and appeasement; Marshall flies to
Athens; General Mac Arthur host to
Korea's president: American Legion
captures Miami: French country fash-
ions; Snorts: California whips Oregon
State — Gallic grunts and groans.

TELENEWS (Vol. 2, No. 43)— Battle
of the ballots; Operation Combine; Five-
motor plane unveiled: Kitty Hawk plane
returns to the U. S. ; Colorful night-
time parade; Two-day fisherman's para-
dise; German airlift plane crashes; First
D.P.'s leave for the U. S. : Memorial
for Admirals Jellicoe and Beattv ; Peo-
ple in the news; Dr. Josef Dadoo —
Princess Margaret Pose — Fre"ch Ambas-
sador; Football: Texas S.M.U. beats
Santa C'=ra 33-0 — Princeton upsets Co-
lumbia 16-14.

(Released Saturday, October 30)

MOVIETONE (Vol. 31, No. 86)—
Strike of French Communist coal miners;
Hindu festival; Wright plane returns to
U. S. ; Baruch says Russia forces us to
make atomic weapons: Princess Marga-
ret a bridesmaid: Wins Youth Month
essay contest; Football: Michigan 27,
Minnesota 14 — Armv 27, CorneH 6 (only
Charlotte) — Cn'umbia 13, South Caro-
lina 7 (only Charlotte).

NEWS OF THE DAY (Vol. 20, No.
216) — Presidential campaign roundup;
Re-Is foment French coal strike riots;
Grateful Berlin kids thank U. S. fliers;
Regal splendor in Hindu festival; Foot-
ball : Michigan wallops Minnesota —
Army topples Cornell.

PARAMOUNT (No. 19)— Paris Reds
veto bid to end Berlin crisis: Showdown
in French mine strike; First D.P.'s sail
under new U. S. law: Coast-to-coast
battle of the ballots; Foothill: Penn
State vs. Michigan State — Minnesota vs.
Michigan.

UNIVERSAL (Vol. 21, No. 190>—
Airlift increases as Russia vetoes parley ;
French strike: Plane crash in Scotland;
Footb-U : Army 27, Cornell 6 — Michigan
27, Minnesota 14.

WARNER PATHE CVol. 20, No. 21)—
Displaced persons; People in the news:
Truman — Perry Brown — Catherine Rick-
ert: French mine riot; Western fashions;
Swift pilot : Football : Army vs. Cornell
— Michigan vs. Minnesota.

RE-ISSUES (Nationally Released) om

* Time Rel. ReL

ASTOR PICTURES Mins- Date Data

Frontiers of '49 "Wild Bill" Elliott 1/1/49 1938

In Early Arizona "Wild Bill" Elliott 3/1/49 1938

Law Comes to Texas, The "Wild Bill" Elliott 60... 10/1/48 1939

Lone Star Pioneers "Wild Bill" Elliott 12/1/48 1939

Man from Tumbleweeds "Wild Bill" Elliott 2/1/49 1940

Pioneers of the Frontier "Wild Bill" Elliott 5/1/49 1940

Return of Daniel Boone "Wild Bill" Elliott 62... 11/1/48 1941

Taming of the West "Wild Bill" Elliott 4/1/49 1939

Toll of the Desert F. Kohler, Jr.-B. Mack 55... 6/1/48 1937

Wagon Trail Harry Carey 58... 5/30/48 1939

FILM CLASSICS

Border Wolves Bob Baker 56... 8/15/48 1938

Challenge, The J. Gardner-M. Clare 78... 5/20/48 1938

Deep in the Heart of Texas J. M. Brown-Ritter 61... 7/15/48 194S

Drums *T Sabu-R. Massey 7/20/48 193f

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48 1943

Four Feathers *T J. Duprez-R. Richardson 7/20/48 193*

Gun Justice Ken Maynard 61... 9/15/48 1934

Gung-Ho R. Scott-R. Mitchum 87... 6/11/48 1943

Last Stand Bob Baker 57... 9/15/48 1938

Man Who Reclaimed Head C. Rains-J. Bennett 7/1/48 193t

Pony Post Johnny M. Brown 60... 8/15/48 194f

Tower of London B. Karloff-B. Rathbone 7/1/48 193S

Wheels of Destiny Ken Maynard 65 . .7/15/48 193*

MONOGRAM

4711 Sign of the Wolf M Whalen-G Bradley 69... 5/2/48 194J

PARAMOUNT

R7-3508 Crusades. The L. Voung-H. Wilcoxon 126... June "48 1933

REALART PICTURES

1250 Corvette K-225 R. Scott-B. Fitzgerald 98... May '48 1943

871 Wings Over Honolulu R Milland-W. Barrie 78... May '48 1937

RKO RADIO

892 Bambi *T Disney Feature Cartoon 70 1943

882 Border G-Man (W) G. O'Brien-L. Day 60 1938

818 Bring 'Em Back Alive Frank Buck 1933

881 Gun Law (W) G. O'Brien-R. Oehman 60 1933

884 Lawless Valley (W) G. O'Brien 193$

883 Painted Desert (W).. G. O'Brien-L. Day 60 1938

886 Timber Stampede (W) G. O'Brien-M. Reynolds 1935

885 Trouble in Sundown (W) G. O'Brien-W. Bond ...1988

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L. Hayward-J. Fontaine 105.

S-5 Flirting With Fate J. E. Brown-B. Roberts 70.

HC23 Hidden Gold W. Boyd-R. Hayden 62.

S-4 King of the Turf ..A. Menjou-D. Costello 89.

HC20 Law of the Pampas W. Boyd-R. Hayden. 79.

S-8 Miss Annie Rooney S. Temple-W. Gargan 88.

HC19 Range War W. Boyd-R. Hayden 69.

S-3 Runaway Daughter B. Stanwyck-R. Young 71.

HC21 Santa Fe Marshal W. Boyd-R. Hayden 70.

HC22 Showdown, The W. Boyd-R. Hayden 66.

HC24 Stagecoach War W. Boyd-R. Hayden 64.

S-6 That's My Boy J. Durante-R. Tauber 81.

..10/1/48 1938

..9/3/48 1938

..8/27/48 1940

..8/20/48 1939

..6/3/48 1939

..10/1/48 1943

..5/7/48 1939

..8/20/48

..6/25/48 1940

..7/30/48 1940

..10/22/48 1940

..9/3/48

20TH CENTURY-FOX

830 Belle Starr R. Scott-G. Tierney 87..

834 Blood and Sand T. Power-L .Darnell 125.

831 Frontier Marshal R. Scott-N. Kelly 71..

835 I Wake Up Screaming B. Grable-V. Mature 82.

832 Rose of Washington Square T. Power-A. Faye 86..

833 Slave Ship W. Baxter- W. Beery 92..

.June '48 1941

.Aug. '48 1941

.June '48 1938

.Aug. '48 1941

.July '48 1939

July '48 1937

WARNER BROS.

730 Flowing Gold J. Garfield-P. O'Brien 82.,

729 God's Country and the Woman G. Brent-B. Roberts 71..

723 The Fighting 69th J. Cagney-P. O'Brien 78..

72? Valley of the Giants W. Morris-C. Trevor 79..

.7/17/48 1948

.7/17/48 19SS

.5/8/48 1988

.5/8/48 184*

1947-48 SHORT SUBJECT BOOKING GUIDE

•i «o. Title Rel. Date Data

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20

Boss Comes to Dinner (10) 4/1

Makers of Destiny #l(17!/2) 5/1 6/5

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)
1451 A Voice Is Born (20>/2) . . 1/15

THREE STOOGES COMEDIES (8)

94Q1 Brideless Groom (16i/2)... 9/11

9402 Sing a Song of Six

Pants (17) 10/30 12/20

9403 All Gummed Up (18) 12/11 12/20

9404 Shivering Sharlocks (17) . . . 1/8 6/5

9405 Pardon^My Clutch (15)... 2/26 6/19
4406 Squareheads of the Round

Table (18) 3/4 6/5

9407 Fiddlers Three (17) 5/6 6/5

9408 The Hot Scots (17) 7/8 7/31

ASSORTED & ALL-STAR COMEDIES (17)
)421 Wedding Belle (17) 10/9 1/17

9422 Should Husbands

Marry? (17) 11/13

9423 Silly Billy (18) 1/29

9424 Two Nuts in a Rut (18) . . . 2/19
1425 Tall, Dark and

Gruesome (16) 4/15

M26 Crabbin' in the Cabin (18) . 5/13
1427 Pardon My Lamb Chop ( ). 6/10

9431 Rolling Down to

Reno (16«/2) 9/4

9432 Hectic Honeymoon (17)... 9/18

9433 Wife to Spare (16) 11/20

9434 Wedlock Deadlock (16) 12/18

9435 Radio Romeo (17'/2) 12/25

3436 Man or Mouse (18) 1/15

9437 Eight Ball Andy (17'/2)... 3/11

9438 Jitter Bughouse (17) 4/29

9439 The Sheepish Wolf (17!/2) . . 5/27
1440 Flat Feat (17'/2) 6/24

12/20
6/19
6/12

6/5

6/19

7/10

12/20
2/14

'6/i9
6/19
6/12
6/19
7/31

COLOR RHAPSODIES (3)

... 9/11
...12/4
... 3/18

9501 Swiss Tease (6).

9502 Boston Beany (6)

9503 Flora (7)

12/20
6/19

12/20

COLOR PHANTASIES (3)

9701 Kitty Caddy (6) 11/6

9702 Topsy Turkey (614) 2/5

5703 Short Snorts on

Sports (61/2) 6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (6!/2) 10/30

9602 Novelty Shop (6>/2) 11/20

9603 Dr. Bluebird (8) 12/18

9604 In My Gondola (7J/2) 1/22

9605 Animal Cracker C reus (7) 2/19

9606 Bon Bon Parade (8'/2) . . . 4/8

9607 House That Jack Built (7) . 5/6

teas The Untrained Seal (7"/2). 7/15

THRILLS OF MUSIC (8)
4951 Boyd Raebum & Orch. (11) 9/18

9952 Claude Thornhill &

Orch. (11) 10/30

9953 Lecuona Cuban

Boys (10i/2) 11/13 12/20

9954 Skitch Henderson

Orch. (10) 12/11 2/14

"955 Charlie Barnet &

Orch. (10i/2) 1/15 6/5

9956 Ted Weems &

Orchestra (10«/2) 3/25 6/5

9957 Gene Krupa Orch. (10).... 6/10 7/10
»958 Tony Pastor Orch. (10) . . . 7/22 8/28

SCREEN SNAPSHOTS (10)

<851 Hollywood Cowboys (9'/2). 9/4

9852 Laguna, U. S. A. (9]/z) . .10/9 12/20

9853 Out of This World

Series (9) 11/27 12/20

9854 Off the Air (10) 12/18 12/20

9855 Hawaii in Hollywood (10). 1/22 6/5

9856 Photoplay's Gold Medal

Awards (9i/2) 3/18

4357 Smiles and Styles (10) .... 4/1 6/5
5858 Hollywood Honors

Hersholt (8) 5/6 6/12

9859 Hollywood Party (9) 6/10 7/10

9860 Hollywood Friars Honor

George Jessel (9i/2).... 7/8 7/31

WORLD OF SPORTS (9)

»801 Cinderella Cagers (9/2) . . 9/25

9802 Ski Demons (9) 10/23 12/20

1503 Bowling Kings (10) 11/13 12/20

'804 Navy Crew Champions (10). 12/25 2/14
>K05 Rodeo Thrills and

Spills (9'/2) 1/29 6/5

/806 Net Marvels (9) 3/11 6/19

9807 Champions in the

Making (8i/2) 5/23 6/19

9808 No Holds Barred (9) 6/17 7/10

9W19 Aqua Zanies (9) 7/15 7/31

FILM NOVELTIES (1)
.WOT Aren't We All? (10>/2) .. .11/27

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are: distributor's release number;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title Rel. Date Data

COMMUNITY SINGS (9)

MAI No. 1— Linda (10) 9/4

9652 No. 2— April Showers (9). 10/2

9653 No. 3— Peg 0' My

Heart (9) 11/6 12/20

•654 No. 4 — When You Were

Sweet 16 (9"/2) 12/4 12/20

*6S5 Feudin' and

A-Fightin' (10/2) .... 1/8 6/19

««6 Civilization f ) 2/12 6/5

9657 I'm Looking Over a

Four- Leaf Clover (9'/2).. 4/29 6/5

9658 Manana (9) 6/3 6/19

9659 California Here I Come (9) 8/12 8/28

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18 1/17

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-932 The Invisible Mouse (7) . . 9/27 11/22

W-933 King Size Sanary ( )....12/6 2/14

W-934 The Bear and the Bean (7) . 1/31 4/3

W-935 What Price Fleadom? (6). 3/20

W-936 Make Mine Freedom (10). 4/24 6/12

W-937 Kitty Foiled (8) 5/1 6/12

W-938 Little 'Tinker (S) 5/15 7/24

W-939 The Bear and the Hare (7) .

7/24
9/4

6/26

W-940 The Truce Hurts (7) 7/17

W-941 Half-Pint Pyumy (7) 8/17 10/23

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)

K-971 Miracle in a Corn

Field (8) 12/20 3/6

K-972 It Can't Be Done (10)... 1/10 4/3

K-973 Goodbye Miss Turlock (10). 1/24 4/3

K-974 My Old Town (9) 2/7 4/3

K-975 Souvenirs of Death (10).. 6/19 7/24

K-976 The Fabulous Fraud (11).. 8/28 10/23

GOLD MEDAL CARTOONS (Reissues) (6)
W-92I Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8) . 6/12

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No. 10 (8) . 9/6

S-952 Surfboard Rhythm (8) 10/18

S-953 What D'Ya Know? (9).... 11/18
S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10) 1/10

S-956 I Love My Mother- in- Law

But (8) 2/7

S-957 Now You See It (Tech.) (9) 3/30

S-958 You Can't Win (9) 5/29

S-959 Just Suppose (9) 7/17

S-960 Football Thrills No. 11

(9) 8/21

11/22
11/22

4/3

5/1

'6/12
9/4

8/21

MUSICAL MERRY-GO-ROUND (6)

M-981 Freddy Martin, Keenan

Wynn (10) 2/14

M-982 Tex Beneke (10) 2/13

M-983 Ray Noble, Buddy

Clark (11) 6/26

M-984 Les Brown-Virginia

O'Brien (10) 7/17

M-985 Frankie Carle & Orch. (10). 8/28
M-986 Art Lund- Les Brown-

Tex Beneke (10) 8/30

6/5
6/5

7/24

8/28
10/16

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24

PARAMOUNT

PACEMAKERS (6)
K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14

K7-3 Bundle From Brazil (11)... 1/2

K7-4 Musical M'racle (11) 3/12

K7-5 A Model Is Born (7) 5/28

K7-6 Neighbor to the North (13) . . 7/22

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17

J7-2 Desert Destroyers (11) 12/16.

J7-3 Streamlined Luxury (10)... 2/20

J7-4 Fog Fighters (10) 4/2

J7-5 The Big Eye (10) 5/21

J7-6 Flying Wing (10) 8/6

10/16

6/12

11/22
1/17

6/26
7/24

11/22
.12/20
3/6
6/5
6/12
9/11

Rel. No. Title Rel. Date Data

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22
R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop, Look and Guess

Em (10) 12/5 1/17

R7-5 All American Swing

Stars UOl 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-y Big League Glory (10) 6/11 7/10

B7-10 Her Favorite Pools (10) 7/30 8/7

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6/5

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-8 Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20
E7-2 Olive Oyl for Pres dent (7) . . 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre- Hysterical Man (9) 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home (7) . . 9/3

SCREEN SONG (8)

X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-S The Lone Star State (9) 8/20 9/11

MUSICAL PARADES (6)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16).. 8/6 9/11

FF7-5 Big Sister Blues (14) 10/1

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

84201 No. 1 (10) 10/24 12/20

84202 No. 2 (9) 12/5 1/17

84203 No. 3 (9) 1/16 4/3

84204 No. 4 (9) 2/27 6/5

84205 No. 5 (8) 4/9 6/5

84206 No. 6 (9) 5/21 6/26

84207 No. 7 (9) 7/2 9/4

THIS IS AMERICA (13)

83101 Border Without

Bayonets (16) 11/14 12/20

83102 Switzerland Today (18)... 12/12 1/17

83103 Children's Village (19).... 1/9 3/6

83104 Operation White

Tower (18) 2/6 3/6

83105 Photo Frenzy (16) 3/5 5/1

83106 Funny Business (18) 4/2 6/5

83107 Democracy's Diary (16).. 4/30 6/19

83108 Crme Lab (17) 5/28 6/26

83109 Letter to a Rebel (16) 6/25 7/3

53110 Sport* Golden Age (17) . . . 7/23 8/28

83111 Glamour Street (16) 8/20 9/11

83112 Friend of the Family (18). 9/17 10/9

83113 Who's Deliiuiuent? (16)... 10/15 10/23

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19

84302 Golf Doctor (8) 10/17

84303 Quail Pointers (8) 11/14 12/20

84304 Pin Games (8) 12/12 1/17

84305 Racing Day (8) 1/9 3/6

84306 Sports Coverage (8) 2/6 3/6

84307 Teen Age Tars (9) 3/5 5/1

84308 Doggone Clever (8) 4/2 6/19

84309 Big Mouth Bass (8) 4/30 6/19

S4310 Muscles and the Lady (9). 5/28 6/26

84311 Ladies in Wading (8) 6/25 7/31

84312 Athletic Varieties (8) 7/23 8/28

84313 Strikes to Spare (8) 8/20 10/2

Rel. No. Title

Rel. Dat* l>>

MUSICAL JAMBOREES (Revivals) (7!

84401 Enric Madriguera &

Orch. (8) 9/5 ....

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31

84404 Duke Elligton (9) 11/28 ....

84405 Jerry Wald &0rch. (9}... 12/26 ....

84406 Ray McKinley & Orch. (8) . 1/23

84407 Oick Stabile & Orch. (8) . . 2/20 ....

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/2

83702 Don't Fool Your Wife (18) . 3/5 6/9

83703 Secretary Trouble (17) 4/9 «/5

83704 Bachelor Blues (17) 9/17

10/f E

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) 11/21 1

83402 Brother Knows Best (17).. 1/2 4/*

83403 No More Relatives (18)... 2/6 5

83404 How to Clean House (18) . . 5/14 6/1

83405 Dig That Gold (17) 6/25 7/3

B3406 Home Canning (16) 8/6

RAY WHITLEY REVIVALS (4)

83501 Molly Cures a Cowboy (19). 9/5

83502 Musical Bandit (16) 10/10 .

83503 Corralling a School

Marm (14) 11/14 .

83504 Prairie Spooners (13) 12/19 .

SPECIAL (3)

83601 20 Years of Academy

Awards (19) 4/2 •/*

83801 Basketball Headliners of

1948 (18) 4/23 6

842 Louis-Walcott Fight

Picture (19) 6/26 ..

83901 Football Highlights of 1947

(20) 12/12 . .

MY PAL FEATURETTES (2)

83201 My Pal (22) 11/31 ..

83202 Pal's Adventure (20) 9/24 ..

WALT DISNEY CARTOONS (8)
Reissues

84701 Hawaiian Holiday (8) 10/17 .

84702 Clock Cleaners (8) 12/12 1/3

84703 Little Hiawatha (9) 2/20

84704 Alpine Climbers (10) 4/2

84705 Woodland Cafe (7) 5/14 6/1

84706 Three Little Pigs (9) 9/17

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24 ..

793 Dick Tracy Returns (15

Chapters) 7/17

CARTOONS (1)
Trucolor

761 It's A Grand Old Nag (8). 12/20 U

20th CENTURY-FOX

MOVIETONE ADVENTURES

8201 Horizons of Tomorrow (8). 9/12 It

8202 The 3 R's Go Modem (9).. 11/7

8203 Sky Thrills (9) 3/ »

8204 Majesty of Yellowstone (9) . 7/ f

8251 Holiday in South

Africa (8) 8/22

8252 Home of the Danes (8) 10/17

8253 Jungle Closeups (8) 12/12 ?

8254 Copenhagen

Pageantry (T) (8) 1/ i<

8255 Scenic Sweden (T) (8)... 6/ 6

8256 Riddle of Rhodesia (T) (8) 7/ 9/

8257 Bermuda (T) (8) 8/ 9/

8258 Desert Lights (T) (8) 8/ B

8259 Portrait of the

West (T) (8) 10/

8260 Way of the Padres (T) (8) .12/

SPORTS REVIEW

8301 Gridiron Greatness (9) 8/1

8302 Olympic Class (10) 2/ 5/

8303 Everglades Adventure (9) S/|

8304 Football Finesse (10) 9/ 8

8305 Olympic Water Wizards (8). 11/

8306 Yankee Ski-Doodle (8).... 12/

8351 Vacation Magic (8) 9/26

8352 Aqua Capers (T) (8) 1/ S'j

8353 Playtime in

Scandinavia (T) (8) 4

TERRYTOONS
Technicolor

8501 One Note Tony (7) 2/

8502 Talking Magpies in Flying

South (7) 8/1S

8503 Mighty Mouse in a Date

for Dinner (7) S/2»

8504 Talking Magpies in Fishing

by the Sea (7) 9/19

8505 Mighty Mouse in the First

Snow (7) 10/10

8506 Talking Magpies in the

Super Salesman (7) 16/24

8507 Mighty Mouse in a Fight

to the Finish (7) 11/H

8508 The Wolf's Pardon (7) 1275

Rel. No. Title Rel. Date Data

8509 Mighty Mouse in Swiss

Cheese Family

Robinson (7) 12/ 1* V-

8510 Talking Magpies in Hitcr,

Hikers (7)- 12/12 6/»

8511 Mighty Mouse in Lazy

Little Beavers (I) 12/26 6/:

8512 Felix tne Fox (7) i 6,:

8513 The Talking Magpies in

Taming the Cat (7) . . 1/ 6/'

8514 Mighty Mouse and the

Magician O) i 6/1

8515 Chipper Chipmunk, The (7; 3, 8/2.

8516 Hounding the Hares (7) . . . 4, 6/1-'

8517 Mighty Mouse in the

Feudin' Hillbillies (7) 4/ 6/1-

8518 Mystery in the

Moonlight (7) . . 3, 6/1:

8519 Seeing Ghosts (7) 6/ 6/1

8520 A Sleeoless Night «7i 6 «'»

8521 The Witch's Cat (7) 7/ 9/4

8522 Magpie Madness (7) 7/ 8/28

8523 Mighty Mouse in Love's
Labor Won (7) 8/ 9/11

, 8524 The Hard Boiled Egg (7).. 9/
8525 Mighty Mouse in the

Mysterious Stranger (7). 10/
J 8526 The Talking Magpies in

Free Enterprise (7) 10/

8527 Mighty Mouse in Triple

Trouble (7) 11/

8528 The Talking Magpies in Out

Again in Again (7) 11/

8529 Mighty Mouse '.n the Magic

Slipper (7) 12/

8530 The Talking Magpies in

Gooney Golfers (7) 12/

TERRYTOONS
Technicolor-Reissues

8531 The Butcher of ceville (7) . . 5/

8532 Mighty Mouse in the Green

Line (7) 5/

MOVIETONE SPECIALTY
8801 Symphony of a City (11) . . 9/

DRIBBLE PUSS PARADE

8901 Album of Animals (8) 11/21

8902 Dying to Live (9) 5/ 6/19

FEMININE WORLD

8601 Something Old — Something

New (8) 2/ 5/1

8602 Fashioned for Action (8).. 4/ 6/5

MARCH OF TIME

1 Is Everybody
Listening? (19) 9/5 9/6

2 T-Men in Action (18) 10/3 10/4

3 End of an Empire (18) ... .10/31 11/1

4 Public Relations . . . This
Means You! 11/28 12/20

5 The Presidential Year ( ). 12/26 12/20

6 The Cold War ( ) 1/

7 Marriage and Divorce ( ). 2/20 3 '6

8 Crisis in Italy ( ) 3/

9 Life W'th Junior ( > .... 4/

10 Battle for Greece (17) .... 5/

I 11 The Fight Game (19) 5/ 6/26

12 The Case of Mrs.
Conrad (18) 7'

13 White-Collar Girls (18) ...8 6 8/7

14 Life With Grand oa ( ) . . . 9/

15 Battle for Germany (18).. 10/ 10/2

16 ( )...10/

17 ( )...ll/

18 ( )...12/

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12' 1 17

The Mad Hatter (7) 2/ /6/19

t Pixie Picnic (7) 6/5

Banquet Busters (7) 6/19

Kiddie Koncert (7) 6/5

Wacky Bye Baby (7) 7/16

Wet Blanket Policy (7) 8/27

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301

Alvino Rey and Orch.

(15)

10/22

2/14

3302

Drummer Man (15) .

12/3

2/14

3303

Carlos Molina & His

Orch. (15>

12/13

2/14

3304

Tex Beneke & His

Orch. (15)

3/3

6/19

3305

Woody Herman & His

flrrh flSl

3/31

3306

Red Ingle & His National

Seven (15)

6/16

6/19

3307

Tex W'lliams and His

Orch.

in Western Whoopee

(15

6/23

7 '31

3308

Jimmy Dorsey & Orch.

(15)

8/18

9/25

5309

Red Skin Rumba (15)

9/15

9/25

3310

Buddy Rich & Orch. (

) .

10/13

1

TECHNICOLOR CARTUNES (5)

Reissues

3321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5 '

3323 Woody Woodpecker (7) 7/

Rel. No. Title Rel. Date Data

THE ANSWER MAN (8)

3391 Wind, Curves and Trap

Doors (10) 12/22 2/14

3392 Hall of Fame (10) 1/19

3393 Men, Women &

Motion (10) 3 15 6/1

3394 Flood Waters (10) 4/26 7, 3i

33y5 Mighty Timber (10) 6/21 7/31

3396 Rockets of the Future (10). 7/5 9 25

3397 Water Battlers (7) 8/16 9/18

3398 Home of the Iceberg () ... 8 23

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29 11/2/

3342 Chimp Aviator (9) 11/17 11/22

3343 Brooklyn Makes

Capital (27) 2/9 6 1-

3344 Whatta Built (10) 6/7 6'Y-

3345 Copa Carnival (9) 6'28 7/31

3346 Paris on the Plata (9) 7/12 9/25

3347 Gaucho Fiesta ( ) 8/16

3348 Call of the Canyon ( )... 10/18

SING AND BE HAPPY SERIES (8

3381 Spotlight Serenade (10)... 3/29

3382 Singing the Blues (10) ... 5/ 7/31

3383 River Melodies (8) 7'5 7/31

3384 Songs of the Season ( ).. 10/11

3385 Hits of the Nineties ( ).. 10/18

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27).. 2/5 6 1:

3352 Powder River Gunfire (24) . 2/26 . . .

3353 Echo Ranch (25) 4/1 6 If

SPECIALS (2)

3201 Snow Capers (19) 2/18 6 1!

WARNER BROS.

TECHNICOLOR SPECIALS (8)

4001 Celebration Days (20) 1/31 2/14

4002 Soap Box Derby (20) 10/18

4003 Teddy, the Roughrider (20). 2/21

4004 King of the Carnival (20). 4/3

4005 Calgary Stampede (20) 5/29

4006 A Day at the Fair (20) ... 7/3 7/24

4007 The Man From New

Orleans (19) 9/4

4008 My Own United States (20). 10/16 9/18

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10).. 12/27

4203 A Song About the

Moonlight (10) 1/24 3/6

4204 Grandfather's Favorites . . . 3/13 6/5

4205 A Stephen Foster

Song (10) 5 8 6/19

4206 A Song From the

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Dangerous Dan McFoo (7). 12/20

4302 Hobo Gadget Band (7).... 1/17

4303 Little Pancho Vanilla (7). 3/20

4304 Don't Look Now (7) 4/10

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Blabber Mouse (7).. 6/12

4308 The Squawkin' Hawk (7) . . 7/10

4309 A Tale of Two Kitties (7) . 7/31

4310 Pigs in a Polka (7) 8/14

4311 Greetings Bait (7) 8 28

4312 Hiss and Make Up (7).... 9/18

4313 Hollywood Steps Out (7).. 10 2

IOE McDOAKES COMEDIES (6)

4401 So You Want to Be a

Salesman (10) 9/13

4402 So You Want to Hold Your

Wife (10) 11 '22 12/20

4403 So You Want An

Apartment (10) 1/3 3/6

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build a

House (10) 5 '15

4406 So You Want to Be a

Detective (10) 6/26

SPORTS PARADE (13)
Technicolor

4501 Las Vegas Frontier

Town (10) 11/1

4502 Action in Sports (10) 12/13

4503 A Nat on on Skis (10) .... 7/31 ....

4504 Sun Valley Fun (10) 2/14 ...

4505 Trip to Sportland (10) ... 3/6 6/5

4506 Ride, Ranchero, Ride (10). 3/20 6/5

4507 Holiday for Sports (10).. 4/17 6/19

4508 Built for Speed (10) 6/5

4509 Fighting Athletes (10) 5/1 6/19

4510 The Race Rider (10) 6/19 7 '24

4511 Playtime in Rio (10) 8/14 10/16

4512 Sports Down Under (10).. 9 18

4513 Gauchos of the

Pampas (10) 10/9

MELODY MASTERS BANDS (8)

4601 Freddy Martin & His

Orch. (10) 9/13

4602 Swing Styles (10) 10/25

4603 Borrah Minevitch & Har.

Sch. (10) 12/6

Rel No. Title Rel. Date Data

Rel. No. Title Rel. Dot* DM

4604

Rubinoff and His

\7 in 1 n / 1 fl\

. 1/ iU

4605

Artie Shaw & His

Orch (10)

2 7

4606

Henry Busse & His

Orch. (10)

5/15

4607

The Saturday Night Swing

Club (10)

6/19

4608

Joe Reichman & His

Orch. (10)

7/17

MERRIE MELODIES (18)

Cinecolor

J702 Bone Sweet Bone (7) 5/22

5 1

7/10

6 26

8/7
9/11

J704 Up-Standing Sitter (7) 7/3

4707 Dough Ray Me-Ow (/) 8/14

4709 Odor ot tne Day (7) 1U t

4712 Daffy Dilly <7) in m

4715 Riff Raffy Daffy (7) 11/27

Technicolor
4701 Nothing But the Tooth (7)

4703 The Shell-Shocked Egg (7)

4704 The Rattled Rooster (7) . .
4706 You Were Never

Duckier (7)

4708 The Pest That Came to

Dinner (7)

4710 The Foghorn Leghorn (7j.l0 y

4711 A Lad in His Lamp (7).. 10/23

4716 Scaredy Cat ( ) 12/18

L. T. Tech. Cartoon

4713 Kit for Cat (7) 11 6

4714 Stupor Salesman (7) 11/20

M.M. BUGS BUNNY SPECIAL (8)

4719 Hot Cross Bunny (7) 8/21

4720 Hare Splitter (7) y 2b

4721 My Bunny Lies Over the

Sea ( ) 12/4

ADVENTURE SPECIALS

Technicolor

4801 Land of Romance (10) .... 9/6

4802 Beautiful Bali (10) 11/15

4803 Dad Minds the Baby (10). 12/20

4804 What's Hatchin'? (10) 2/28

4805 Rhythm of a Big City (10) . 3/27

4806 Living With Lions (10) . .

7/2-
10/16

10/16

(6)

10/16

12/21

6/5

6/:
7'21

1948-49

COLUMBIA

THREE STOOGES COMEDIES (8)

1401 Heavenly Daze (16i/2) 9/2 9/25

1402 I'm a Monkey's Uncle (18). 10 '7 10 23

1403 Mummy's Dummies (16)... 11/4

ASSORTED & ALL-STAR COMEDIES (12)

1421 Bill'e Gets Her Man (17). 9/9 9/25

1422 Go Chase Yourself (17) 10/14 10/9

1431 A Pinch in Time ( ) 11/11

CAN YOU TOP THIS?

1411 #1 (13) li/ig

COMEDY FAVORITES (6)
Reissues

1441 Pest from the West (18V2) 9'30

1442 Ay Tank Ay Go (16) 10/21

ONE-REEL SPECIAL (1)

1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (6'/2) 9/2 9/25

1502 Lo, the Poor Buffalo (6'/2).ll/4

COLOR FAVORITES (8)

Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swing Monkey Swing (8).. 10/14 . ..

1603 The Little Match

Girl (8!/2) 11/25

VERA VAGUE LAFF TOURS (8)

1751 A Lass in Alaska (10i/2) . .10/28 10/9
WORLD OF SPORTS (12)

1801 Diving Champions (9i/2)... 9/23 10/2

1802 Acrobatic Babies (9'/2) ... .10/14 10 23

1803 Wonder Woman ( ) 11/18

THRILLS OF MUSIC (12)

1951 Elliot Lawrence &

Orch. (10i/2) 9 '23 9/25

1952 Ray Eberle & Orch. ( )..ll/4

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9) 9/2 10/2

1852 A Day at C.B.S. (9i/2) . . .10/7

1853 Stars to Remember (9'/2) . .11/18

COMMUNITY SINGS (8)

1651 Baby Face (9) 9/16 10/2

1652 My Happiness ( ) 10/21 ...

SERIALS

1120 Congo Bill (15 Chapters) .. .10/28

METRO-GOLDWYN-MAYER

MGM CARTOONS (16)
W-31 Old Rockin' Chair Tom (7). °

W-32 Lucky Ducky (8) 10 9

W-33 Professor Tom ( )

PETE SMITH SPECIALTIES (10)

S-51 Why Is It (8) 9/11

S-52 Pigskin Skill (8) 9/18 10/23

PARAMOUNT

PACEMAKERS

K8-1 Appointment With

Baby ( )
K8-2 Mr. Groundling Takes the
Air ( )

.10/8 .

. 12/3 .
NOVELTOON

P8-1 The Mite Makes Right (8).. 10/15
P8-2 Hector's Hectic Life ( )... 11/19
P8-3 Old Shell Game ( ) 12/17 \ .

SCREEN SONG

XS-l Readin' 'Ritin' and

Rhythmetic (7) 10/22

SPEAKING OF ANIMALS

Y8-1 The Gnu Look (10) 10/29

G. RICE SPORTLIGHT

R8-1 Hot Rod Speedsters ( ) 11/5

R8-2 Acrobatic lllini ( ) 12/10

POPEYE

E8-1 Robin Hood-Winked ( ) 11/12

ES-2 Symphony in Spinach ( )... 12/31

UNUSUAL OCCUPATIONS

L8-1 The Glass Orchestra ( ) 11/26

POPULAR SCIENCE

J8-1 Solar Secrets ( ) 12/24

RKO RADIO

EDGAR KENNEDY (6)
10th Series

93401 Contest Crazy (17) 10/1

LEON ERROL (6)

93701 Uninvited Blonde (IS). 11/12

93702 Backstage Follies (17) 12/24 '.

MY PAL (4)
93201 Pal's Return (18) 11/26

SCREENLINERS (13)

94201 Jan August & His

Piano (8) 10/29

94202 Block Party (8) 11/26 '

94203 It Pays to Be lg:iorant (8). 12/24

WALT DISNEY CARTOONS (18)

94101 Pluto's Purchase (7) 7/9

94102 The Trial of Donald '

Duck (7) 7/30

94103 Catnap Pluto (6) S/13

94104 Inferior Decorator (7) 8/27

94105 Pluto's Fledgling (7) . . . 9/10

94106 Soup's On (8) 10/15

94107 Three for Breakfast (7) . 11/5

94108 Pueblo Pluto (6) 12/3

SPORTSCOPES (13)

94301 Texas Redhead (8) 9/24

9/18
9/11

RAY WHITLEY REVIVALS (4)

93501 Keep Shooting (17) . . . 9/10

93502 Range Rhythm (16)..... 10/15

93503 Cactus Capers (15) 11/19 .

WALT DISNEY (6)
Reissues Series — 2
94701 Goofy and Wilbur (8).... 10/1

UNITED ARTISTS

LANTZ CARTUNES

Playful Pelican (7) 10/8

Dog Tax Dodgers (7) 11/19

Wild & Woody (7) 12/31

Scrappy Birthday (7) 2/11

Drooler's Delight (7) 3/25 .....

WARNER BROS.

TECHNICOLOR SPECIALS (8)
Reissues

5001 Sons of Liberty (201 11/20 9 1*

5002 Drums of India (20) 12/25

IOE McDOAKES COMEDIES (6)

5401 So You Want to Be in

Politics (10) 10/23 9/18

5402 So You Want to Be on the

Radio (10 11/6

MERRY MELODIES (18)
Hen House Henery (7)... 9/11

SPORTS PARADE (13)

5501 Jungle Man Killers (10).. 11/6 9/18

5502 Sportsmen of the Far

East (10) 12/18

ADVENTURE SPECIALS (6)

5801 Mysterious Ceylon (10) . . . 9/25 9/18

5802 Bannister's Bantering

Babies (10) 12/11

FEATURETTES (6)

5101 Football Magic (20) 9/11 9/18

5102 Grandfather's Follies (20). 11/13

SPORTS NEWS REVIEWS (6)

5601 Roaring Wheels (10) 10/2 9/18

5602 Ski Devils (10) 12/4

BLUE RIBBON CARTOONS (13)
Reissues

5301 An Itch in Time (7) 10/30 9/18

5302 Fin'n Catty (7) 12/11

M.M. BUGS BUNNY SPECIAL (8)
Rebel Rabbit (7) s/\%

Coca-Cola in the American Theatre, Roanoke, Virginia

A COCA-COLA COOLER IN YOOR LOBBY
IS A NATURAL PROFIT MAKER

Everybody likes Coca-Cola. So when you put a
Coca-Cola cooler in your lobby, you're performing a
service for your customers that nine out
of ten will welcome and appreciate.

After that, profit is automatic. The
cooler does the work. The customers put
in the nickels and you collect them. It's.:'
a definite extra profit you can count on.

No matter what the siz#"iof your
theatre, Coca-Cola in the lobby— in a
coin-controlled cooler or behind the

Vendo V

candy counter— will yield you a corresponding profit.

That's the experience of thousands of exhibitors.

Let us give you ALL the facts about

this new source of profits. Write National

Sales Dept., The Coca-Cola Company,

515 Madison Avenue, New York 22,

New York, or get in touch with your

Coca-Cola bottler.

* * *

Coke = Coca-Cola

"Coca-Cola" and its abbreviation "Coke" are
the registered trade-marks which distinguish
the product of The Coca-Cola Company.

RKO ACCEPTS THEATRE

(See Page 5)

FOREIGN PRODUCT ROOMING GUIDE

(Begins on Page 28)

V

6^

27 YEAR RECORD!

New all-time high at Loew's State, Broadway's De Luxe Show Shop,
topping famed "Easter Parade," previous record-holder!

HAPPY THANKSGIVING!

Simultaneous bookings nationwide for the biggest holiday clean-up ever!

TRADE PRESS RIGHT!

"Heavy money picture." — M. P. Daily. "Smash hit, has everything." —
Boxojftce. "Everything a showman's heart could wish for." — M. P. Herald.
"Top grosser. Standout." — Exhibitor. "Smash business." — Showmen' s Trade
Review. "Socko boxoffice right down the line." — Variety.

N. Y. PRESS DITTO!

"Big wonderful picture." — Sun. "A heaping dish." — Times. "Superb exam-
ple of Hollywood production magnitude." — Herald Tribune. "Dumas tale
screened in rootin', tootin' style." — -Journal-American. "Unadulterated en-
tertainment for Broadway film shoppers." — News. "Will start the blood
racing." — Mirror. "Lana Turner lavishes her earthy charms more than
ever." — World-Telegram.

HI

✓ 5 - vy< ,v

^frS^

©CI 6 166481
SHOWMEN'S TRADE REVIEW, November 6, 1948

3

HOLLYWOOD OBSERVATIONS

Much maligned Hollywood seems to have discovered
that a serious situation confronts the industry. Of
course, we in the east have been well aware of this for
the past year and a half. But it seemed to take longer
for the coast to catch up with the eastern seaboard.

Last year when we were out there for our annual fall
visit, too many producers and executives were too much
concerned about the Academy Awards and brushed off
queries about the vital necessity for bringing production
costs down from the stratosphere.

Then, it was their contention that all they had to do
was make good pictures and let the sales departments
worry about getting enough money out of them to pay
off the negative costs with a profit to boot.

Twelve months later a great many, including a per-
centage of the same ones contacted last year, finally
realized that something drastic really had to be done and
seemed to be sincerely trying to do it. Picture budgets
are being planned on the basis of costs that stand a better
than even chance of recouping strictly on the domestic
market. Which, dear readers, you will admit, is a for-
ward step and indicative of the changing trends and
thinking in the movie-making capital.

There is tremendous respect being generated for those
producers who are turning out good box-office product
at well under a million dollars. One producer with sev-
eral multi-million-dollar epics to his credit, (his sales
department doesn't class them all that way), told this
writer that there is no reason why good, strong product
cannot be made for or around the million-dollar figure
and claimed that, including the print and advertising
costs, such product can pay off handsomely on a domestic
gross of about a million and a half.

We checked with our distribution experts on this and
find that our producer friend really knows his sales and
figures. Which leads to the observation that perhaps
more producers should learn more about how much a
picture has to gross domestically to show a final profit.

Hollywood finally realizes that the foreign market is
about gone insofar as important revenue is concerned.
Last year most of them were certain that a solution to
the British problem would be found and things would
again be okay there and in other foreign lands. It must
have been wonderful to be so optimistic when so many
others who knew better were expecting little or nothing
from any British settlement. But it is that different
viewpoint that makes Hollywood Hollywood.

That same optimism takes on many different slants.
We found that most studio executives on the bigger lots
were confident they could bring in good pictures at

figures far below the past few years but they were always
certain that none of the other studios could do likewise.
We hope they are all right in the first place and wrong
in the second.

The mere mention of a very high cost picture was
certain to bring forth the saddest and most dire predic-
tions about everybody concerned with its making or
financing. As one cheerful (?) exec put it: "That guy?
Hell, he'll be looking for a job over here by this time next
year." Could be! But, when we talked with the guy
who made the particular picture, his comment was dif-
ferent. In fact, he honestly felt that most of the pro-
duction execs would be running after him with lucra-
tive propositions to work on their lot. Could also be!

One of the amazing — or maybe not so amazing — situa-
tions is the fantastic demands being made by top-flight
stars and supporting lead players. The cost for this talent
alone would be quite enough to make many independ-
ent producers go broke. Maybe it's true that the laborer
is worthy of his hire — or words to that effect — but we're
darned if we can believe that any one star is worth
two hundred thousand dollars for any one picture. Tell
us, gentle reader, are we wrong? (Of course, "gentle
reader" is the guy who buys and plays the pictures and
in the final analysis is the last word on the matter.)

But all in all, the Hollywood picture is far brighter
even if too much of the eastern jitters has found its way
to the coast and on the journey has acquired some
special qualities made to order for the sun-soaked (are
you kiddin'?) residents out there.

Most of the studio personnel roundly condemned the
eastern executives who have been crying the blues.
Many of them pointed out that the industry had faced
tougher times and conditions back in the early thirties.
There were many economy waves then but they didn't
cripple the industry or stifle showmanship and enthusi-
asm for the pictures being turned out.

Summing it all up we would venture the opinion that
the whole industry is now firmly and solidly united.
Until we reached Hollywood we were afraid that only
the distribution and exhibition branches of the industry
— with particular emphasis on the home office executives
— were crying the blues. Now, after three weeks in the
movie capital we bring glad tidings to the other two
branches. Cheer up boys and girls, Hollywood has finally
joined up.

It is now unanimous — all three branches of the in-
dustry have the jitters.

—CHICK LEWIS

4

SHOWMEN'S TRADE REVIEW, November 6, 1948

WHAT'S NEWS

In the Film Industry This Week

Litigation

Two immediate questions will face three
judges who comprise the New York federal

statutory court Monday when they resume
hearings on that part of the Government
anti-trust suit which the U. S. Supreme
Court sent back to them for further study.

Foremost is the requested approval of the
first ^consent decree — that which RKO
agreed upon with the Justice Department
(P. 5) by which RKO has agreed to divorce
its activities in production and distribution
from those in exhibition, and to the divestiture
of its present circuit from some 271 houses to
a possible 110. By the terms of the decree
RKO would turn over the 80 houses it owns
outright together with a possible 30 which
it carl buy from partners to a new independ-
ently-operated theatre corporation to be
owned by all RKO stockholders with the
exception of Howard Hughes. It would
divest itself of interests in other houses to
its partners or non-defendants in the suit.

Second is the Paramount memorandum
attacking the Government demands for
divorce-divestiture, cross-licensing, etc.,
coupled with an effort to make the Govern-
ment go into each joint ownership that the
Justice Department alleges to be illegal.
(P. 5.) Also subject to study are possible
memorandums for the other defendants —
Columbia, Universal and United Artists pos-
sibly attacking a Government interpretation
on clearance; Warner Bros., Loew's (MGM)
possibly fighting for their theatres. Twentieth
Century-Fox may also seek a consent decree,
according to unconfirmed Washington re-
ports.

Industry was also in the court house at
Chicago where the Grove of Galesburg,

sought $441,000 triple damages in an anti-
trust suit against Paramount, Warner Bros.,
Universal, Balaban and Katz, Great States
over 60-day clearance. And again in Chicago
where the Ridge sought to get first zone runs
by bidding in a suit against B & K, Para-
mount, Warner Bros., Universal, Selznick,
Eagle Lion. And in Philadelphia where
Exhibitor William Goldman lost in his ef-
forts to force the distributor defendants to
divorce their theatre holdings.

But out in Buffalo Attorney Lou Frohlich
probably was chuckling over the fact that

he had gotten Columbia dismissed as a de-
fendant in a trust suit for the third time as
the company was let out of the Dipson suit.
Other Columbia wins: the Rivoli Theatre at
Buffalo, and the Fifth and Walnut suit in
New York.

Exhibition

M&P Theatres operating in New England
as a Paramount partner and one of the larg-
est circuits east of New York, reportedly
will split up after Jan. 1, with Paramount
retaining approximately on'e-half of the the-
atres under the captaincy of Martin J.

Mullins, and Sam Pinanski, the other part-
ner in M&P, taking over the rest as Netoco
Theatres. The move is significantly regarded
• in exhibitor circles.

In New York the executive committee of
the Theatre Owners of America decided to

give a 60-day trial to a plan to conciliate
differences between all exhibitors, regardless
of affiliations, and distributors. The plan will
probably get a three-exchange area test with
an exhibitor committee to be made up of
three independents — one TOA member, one
non-TOA member and an exhibitor who be-
longs to ho organization. TOA also voted to
expand its public relations program.

New York's Paramount stepped out with
another first on election day when it used

its television system to record election re-
turns visually as well as audibly. And in
Denver, sale of Radio Stations KLZ and
KVOR of Colorado Springs was reported to
a corporation including Exhibitors Harry
Huffman and Frank H. Ricketson, both of
Fox Intermountain. The corporation is after
television.

The House Committee on Small Business
will conduct a film hearing in New Orleans

concurrent with Allied's national convention
in order to make it convenient for independ-
ent exhibitors, it was announced this week,
and Gulf States Allied, which will host the
national convention, decided this week to
adopt the Smithberger plan of conciliating
differences with 20th-Fox.

In Covington, Tenn., Col. W. F. Ruffin
has formed Raco Outdoor Enterprises to

build drive-ins. In St. Louis "Test Tube
Babies" was again running at the World
after a court issued a temporary injunction
on the grounds that the police did not enjoy
censor powers. The city retorted by proceed-
ing against the house with "maintaining a
nuisance" and clerical leaders were said to be
considering a city censor law.

Out in Elizabethtown, Pa., the Moose
Theatre suffered $30,000 damage in a fire

which broke out 15-minutes after the last
show had been cleared, and farther out in
Spokane, Warner Bros. "Rope" was being
banned.

General

Howard Hughes and his associate, Noah
Dietrich, joined the RKO board of directors

as Atlas' Floyd B. Odium, Harry M. Durn-
ing and L. Boyd Hatch resigned. Eagle Lion
has signed a deal with Gamma Films of
Switzerland and Gestion et Participation
Trust de Vaduz, Lichtenstein, to distribute
EL's American product in Italy, France,
Switzerland, Germany, Austria and Spain.
And also on the European front reports, un-
confirmed in the United States, were to the
effect that Rumania's Government had seized
the Bucharest offices of the Motion Picture
Export Association.

INDEX TO DEPARTMENTS

Advance Data 25

Box-Office Slants 14

Feature Booking Guide 35

Feature Guide Title Index 35

Hotly wood 26

Newsreel Synopses 41

Regional Newsreel 19

Selling the Picture. 10

Theatre Management 16

The Motion Picture Theatre

Begins Opposite 34

Views on New Shorts \. . 25

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Telephone,
LOngacre 3-0121. Charles E. 'Chick' Lewis, Editor and publisher; Tom Kennedy, Executive Editor;
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Video By-Products
May Help Nets

Ryder Sees Commercial
Uses as Likely Solution

Possibility that the by-products of television
— such as lightning-fast transmission of mes-
sages and photographs — might come to the aid
of telecasters and exhibitors by making tele-
vision networks more economic was expressed
in New York Wednesday by Loren Ryder,
retiring president of the Society of Motion
Picture Engineers.

Ryder pointed to Ultrafax, new RCA trans-
mitting wonder, which he thought might tend
to spread networks for television between cities
as its commercial use developed. He also warned
exhibitors that they should devote more thought
to television declaring that "there are avenues
where it offers direct revenue."

Profit Avenues

Such "avenues" he said were regional foot-
ball games, where theatres might put on the
telecasts of the out-of-town games of important
home town teams.

Ryder also discussed the improvement of
16-mm. for televising, declaring that while it
would not supplant 35-mm. for large auditorium
use, it could serve the smaller house well both for
sight and sound. He claimed that magnetic
recording had improved so much in eight
months that "the quality is better than that
which we normally get on sound film."

CongressmanSees'Pattern'
In Film Quiz Testimony

That the House Committee on Small Busi-
ness will be concerned with the problems of
independent exhibitors for some time yet was
indicated in St. Louis this week by Congress-
man Walter C. Ploesner, chairman of the com-
mittee, who found there had been a "pattern"
in all testimony offered to date.

In announcing that the hearings would be
resumed at New Orleans concurrently with the
national Allied convention in that city from
Nov. 29-Dec. 1, Ploesner said:

"•The pattern of motion picture testimony to
date has been much the same. It indicates clear
attempts to rig the market for films by holding
them back. At the present time, however, the
committee has not arrived at any conclusions.
It is too early to discuss the question of
remedial legislation."

For Convenience

Ploesner said the hearings were to be held
in New Orleans to accommodate exhibitors who
would attend the Allied convention and that
while he would not be present, Congressmen
R. Walter Riehlman (Rep. N. Y.) and Wright
Patman (Dem., Texas) would conduct them.

Gulf Allied Adopts
Smithberger Plan

Directors of the Allied Theatre Owners of
the Gulf States this week approved the Smith-
berger plan providing for conciliation of griev-
ances with 20th Century-Fox and named the
following to the conciliation committee : Abe
Berenson, W. R. Prewitt, Jr., and Nick Laman-
tia. Alternates are F. G. Pratt, Jr., Doyle May-
nard, Lyall Sheill.

SHOWMEN'S TRADE REVIEW, November 6, 1948

5

RKO, Government Agree on Consent Decree
Calling for Theatre Divorce and Divestiture

Gov't Theatre Demands Go
Past Court View — Paramount

No Change Seen

Return of Harry S. Truman to the presidency of the United States was taken in
film circles to mean that there would be no change in the Government policy behind
the Government anti-trust suit against Paramount, 20th Century-Fox, Loew's (MGM),
Warner Bros., Columbia, Universal and United Artists and RKO.

RKO, which will drop out of the suit if the consent decree it has reached with the
Justice Department is approved, is the only defendant so far to make a compromise
agreement though all theatre-owning defendants — Paramount, 20th-Fox, Loew's,
Warner Bros. — are said to have talked over the matter and balked at the Government
demand that distribution and exhibition should be divorced.

The suit will be reopened in New York Monday when the three-judge statutory
court — Circuit Court of Appeals Judge Augustus N. Hand, Federal Judges Henry L.
Goddard and Alfred Coxe — start hearings on the portions of their decree which was
sent back to them for rehearing by the U. S. Supreme Court.

Industry circles were also wondering whether the industry would pay less attention
to the pundits who made polls of public opinion in view of their record in connection
with the election.

Plan to Be Submitted
To U. S. Court Monday;
Stockholder OK Needed

RKO officials this week were prepared to
accept both divorce of their production-distri-
bution activities from those in exhibition as well
as a program of divestiture which would reduce
the present RKO circuit from some 271 to a
possible 110 theatres.

The divorce-divestiture program was reached
in an agreement with the Justice Department
and will, if carried out, take place within one
year's time.

Goes to Court

The agreement will take the form of a con-
sent decree which will be submitted for the
approval of the three- judge federal statutory
court in New York Monday.

It is also subject to approval by the RKO
stockholders who must ratify within 90 days a
reorganization plan already approved by the
RKO board which would split the present RKO
properties into two independent companies — one
to be engaged in production and distribution
(referred to as the New Picture Company) and
a second in theatre operation (referred to as
the New Theatre Company).

Under the terms of the agreement all stock-
holders, with the exception of Howard Hughes,
may retain their interest in both proposed com-
panies but the companies themselves must oper-
ate independently of each other and may not
have the same officers.

The proposed decree notes that all other
stockholders own no more than one per cent
of the stock individually except Hughes, who is
said to own 24 per cent. He must dispose of
his interests in either one of the other of the
new companies within one year. In event he
does not, he must turn over his voting power in
one of the companies to a trustee appointed by
the court, who will then vote the stock until
such time as Hughes disposes of his interest.

The object of the provision, to which Hughes
has assented by making himself a party to the
proposed decree, is in line with Section iv of
the document which reads :

"Commencing one year after the entry of
this decree the New Theatre Company and the
New Picture Company shall be operated wholly
independently of one another and shall have no
common directors, officers, agents or employes.
Each of them shall thereafter be enjoined from
attempting to control or influence the business
or operating policies of the other by any means
whatsoever."

Subject to Decree

Both the new companies will be subject to
the provisions of the proposed decree. The New
Theatre Company, which will take over a part
of the RKO theatre empire, will have to dis-
(Continued on Page 7)

Hughes, Dietrich In

Appointment of Howard Hughes and
his associate, Noah Dietrich, to the
RKO board and resignation of Atlas'
Floyd B. Odium, Harry M. Durning and
L. Boyd Hatch was announced in Holly-
wood this week. A board* chairman is
still to be selected.

Paramount entered the arena to fight for its
theatre empire this week with a memorandum
to the federal statutory court in New York
attacking the Government's reasoning in its
demand for divorce, divestiture and a ban on
cross-licensings.

The Paramount memorandum claims that
the Government ignored the true nature of the
proceedings ordered by the U. S. Supreme
Court when it returned part of the case to the
statutory court for rehearing. The high court,
Paramount claims, ordered an inquiry "into
the circumstances surrounding acquisitions of
theatre interests and their effect upon the mar-
kets claimed to be monopolistic or unlawfully
restrained." Further, Paramount claims, the
high court agreed with the Paramount conten-
tion that not all joint ownerships are unlawful,
and the Government does not show which

joint ownerships are unlawful. Paramount seeks
to compel the Government to present evidence on
each theatre interest it wishes to divest or
divorce.

It also claims that ownership of the only
theatre in a town would not be unlawful in
itself since the courts allegedly have held that
power to exclude competition is not unlawful
unless accompanied by intent.

Paramount in addition asks for a decree based
in the "light of present day facts" pointing out
that the picture has changed through changed
methods of distribution and changes in theatre-
ownership, and claiming the Supreme Court has
ordered a "fresh start." It attacks the Govern-
ment-asked ban on cross-licensing and says the
High Court held the statutory court could
restore arbitration where the parties to the suit
consented to it.

Split Seen inM&F
May Form Second

New England theatre circles were buzzing
this week with the report that the giant M&P
circuit, Paramount partner in this area, would
be split up shortly after 1949.

According to usually well-informed sources,
Martin J. Mullin the "M" of the ten year-old
M&P partnership, will take over one group of
theatres which will revert to Paramount owner-
ship and Sam Pinanski, the "P" of the outfit,
will take over the others and operate them
under the title of Netoco Theatres — New Eng-
land Theatre Operating Company. The pro-
posed Mullin theatre chain will remain at 60
Scollay Square while Netoco will operate prob-
ably out of the Esquire, while the staffs of the
M&P Theatres are scheduled to be divided
about equally.

Founded

M&P Theatres was founded after the bank-
ruptcy of the Paramount Publix chain by Mul-
lin, a Paramount-Publix division manager, and
Pinanski, who had been with the old Netoco
circuit from which he retired in 1930. They
took over the major Paramount-Publix houses
in Massachusetts, Maine, New Hampshire with

1 Theatres; Pinanski
Group After Jan. 1

some operations also in Connecticut and Rhode
Island.

The split is said in Boston circles to -be the
result of a suggestion sent by Paramount Presi-
dent Barney Balaban which has urged decen-
tralization of the partnerships, especially where
they had closed town locations.

Form Raco Drive-ins

Formation of Raco Outdoor Enterprises, Inc.,
to build and operate drive-ins in the Tennessee
area, was announced this week by Col. W. F.
Rufnn at Covington, Tenn. First project will
be near Dyersburg, Tenn.

Tsk, Tsk

The election upset caught even the
Warner Bros. According to the New
York Times a line in the dialogue of the
current "June Bride" was made to read,
in anticipation of the election outcome,
"From McKinley to Dewey." It is now
being changed to read "From McKinley
to Truman."

Who Says Showmanship Is Dead?

Universal Steps Up Newspaper
Ads for Day-and-Date Runs

By BILL SPECHT (News Editor)

(Editor's Note — This is the second of a series
on what Shoivmen are doing to exploit pictures.)

A 7-cplumn page ad in newspapers of approxi-
mately 20 key cities to plug the day-and-date
openings of "Kiss the Blood Off My Hands"
heralded a change in ad-
vertising policies for Uni- .' ^^mu^ j

marily designed to give -i^&'J
closer help to the ex-
hibitor Maurice Bergman

But it doesn't mean that U-I Advertising and
Publicity Director Maurice F. Bergman has
altered his two cardinal principles. Bergman
still believes that you have to get news angles
into your advertising and exploitation and then
you have to get on the spot and do the job. He's
such a believer in the "on the spot" technique
that he developed his "flying squad" made up
of executives from his own staff in the home
office. Furthermore he doesn't hesitate to get
out of his own swivel chair, which backs up
against a window overlooking southeast New
York, and take to the field himself.

For Bergman doesn't believe showmanship is
dying.

"But," he adds, "the opportunity for show-

M PREMIERE!

PAGE PLAY FOR PLAY DATES. In a
move to get greater local penetration along
with mass regional premieres, Universal-
International adopts a seven-column page
ballyhoo policy for its present and coming
big product.

manship is decreasing because we have lost
news value."

In the earlier days, he explains, when every-
thing about movies was news, it was a com-
paratively easy matter to get news value. To-
day, he continues, "the big problem is to make
the advertising newsworthy/' ,

Much advertising in his opinion, is no good
because it hasn't news value. He believes that
the picture itself should have some news angle
in it if it is possible; then the advertising and
exploitation should be keyed to this angle.

Such an opportunity, he points out, was of-
fered in "You Gotta Stay Happy."

Flier Angle

The picture deals with ex-war fliers who own
their own freight airlines. Bergman noted that
the "Miss America" — Mrs. Raymond Strohimer
of Philadelphia — selected at Asbury Park, N. J.,
was a licensed aviator. So was her husband.
Consequently, he arranged for Mrs. America
and her husband to tour the country in an
Aeronica plane christened "You Gotta Stay
Happy" to talk at luncheon clubs, and the like
on how to stay happy. He figures this is a
natural for the news and for feature writers.

As to his second belief — to get on the spot and
do the job, Bergman is exemplifying this again
with Universal's precedent-breaking advertising
on "Kiss the Blood Off My Hands."

The move is significant because these full-
page, opening-day ads, which list all the the-
atres playing the picture in the circulation area
of the newspapers employed, are an entry into
new fields by U-I. It is significant because this
policy will be extended to all future strong
product from the company.

Obviously, the thought behind the entire
move is to get deeper penetration, for the large
newspapers used circulate far beyond the cities
in which they are published.

"When you buy, for example, in Cincinnati,"
Bergman says, "it circulates in about 30 or 40
other towns."

Through this one-page tie-up with all the the-
atres in the circulation area which play the pic-
ture day-and-date, Universal is able, despite the
heavier costs, to gain greater coverage at less
general overhead. Naturally this line of adver-
tising to blanket the territory is tied in with
the policy of quicker playoff at which U-I Vice-
President William Scully hinted at recent sales
conferences. It is also in line with the local
"on the spot" selling idea which Bergman
favors.

On the Spot

It was his "on the spot" policy which led
Bergman to form his "flying squad." Since
Universal has no field force, the "flying squad,"
consisting of home office executives in Berg-
man's department — Bergman himself, Charles
Simonelli, Al Horwits, Hank Linet — takes to
the field singly and in groups, to work openings
in key towns along with the exhibitor.

Bergman believes the flying squad idea is
good from the practical and psychological point

SHOWMEN'S TRADE REVIEW, November 6, 1948

Judge Halts Cops,
'Babies' Run Again

"Test Tube Babies" was running in
St. Louis again under protection of a
temporary injunction as reports in some
civic and church circles indicated that
they were considering some steps in the
direction of city censorship to give them
control over similar situations.

The picture which had been stopped
by police was allowed to resume when
Circuit Judge Harry F. Russell took the
position that the St. Louis police and
other local authorities were without
power to set themselves up as a board of
censors. Judge Russell held further hear-
ings late this week which will decide
whether his temporary order is to be
made permanent.

of view. First, it puts into the field home office
men who are thoroughly familiar with the pic-
ture and its campaign. It enables them to roll
back their sleeves and drive to put the picture
over. And it gives them the opportunity to
study the application of the campaign under the
practical conditions of practical field work.

Builds Enthusiasm

Second, it is not only bound to impress the
exhibitor that every effort is being made to co-
operate with him in selling the picture, but it
also tends to arouse his enthusiasm.

To Bergman that's important. Because en-
thusiasm is power that drives showmanship and
to him showmanship is not sick, dying or dead.
It's healthy, vibrant and vital. ,

Bettei Public Relations
Is Sullivan KATO Plea

A plea for better public relations and educa-
tion in the motion picture industry as well as
for the use of the medium to build international
goodwill was voiced last week in Louisville by
Theatre Owners of America Executive Direc-
tor Gael Sullivan in an address at the annual
convention of the Kentucky Association of
Theatre Owners, a TOA affiliate.

Ask Polio Aid

The exhibitor unit, which held business ses-
sions, entertainment functions and featured
an equipment exhibition, also was asked by Neil
Dalton of the National Foundation for Infantile
Paralysis to support the Foundation's forth-
coming drive.

In his plea for better public relations Sullivan
declared that the "the day of the buccaneer in
the motion picture industry is gone" and de-
clared motion pictures were at "the top of the
heap as the greatest educational medium known.
. . . In the job of cementing international good
will," he declared, "the motion picture is sec-
ond to none."

'Hamlet' to Move to New
Boston House Nov. 11

"Hamlet" will move from the Astor to the
new Beacon Hill Theatre in Boston when that
renovated house opens Nov. 11. The house,
which seats approximately 1,000, has been com-
pletely overhauled; it will be operated by Ben
Welansky and managed by James Mason.

SHOWMEN'S TRADE REVIEW, November 6, 1948

7

RKO Partnership Houses

Correction

Due to an editorial error Leroy C.
Patterson was listed here last week as
president of the Pacific Coast Confer-
ence of Independent Theatre Owners.
The item should have read that Leroy
A. Pawley had been elected president of
the Independent Theatre Owners of
Southern California and Arizona, which
is a unit of the PCCITO. The PCCITO
at present has no president, R. H. Poole,
retiring executive secretary having held
down the captaincy of the organization.

RKO Consents
To Divorce

(Continued from Page 5)
pose within one year of 241 of the 271 theatres
it owns in partnership, either by selling to the
partners or to a non-defendant or a party not
affiliated with a defendant in the suit.

However the New Theatre Company will
start out with a nucleus of approximately 80
houses which RKO now owns outright and will
be enabled to acquire, subject to certain limi-
tations, not more than 30 theatres from those
RKO owns in partnership.

110 Potential

Hence the new circuit has a potential of 110
houses plus such extra theatres as the court
may allow it to acquire in the future when it
can show that such acquisitions will not restrict
competition.

The limitations placed upon acquiring 30
houses from the RKO partners are that with
the exception of four theatres, none of these
acquisitions may be in the New York area.
The four exceptions are the Alden, Jamaica, the
Midway, Forest Hills, and two of the following
in the Bronx — Castle Hill, Marble Hill, and
the Pelham.

Furthermore if the new company shall ac-
quire from its partner Walter Reade, the own-
ership of the Trenton New Brunswick Theatres
Company, disposition will have to be made
of one first-run theatre in Trenton within a
year.

Also if the existing joint agreement is not
terminated in the RKO Proctor at Newark
within a year, either one of the partners will
have to take over management of the house
and the other ' shall have nothing to say about
its operation but shall receive rent, "which shall
not be determined by the net earnings of the
theatre."

In Cincinnati, RKO or the new company will
have to give up two first-run downtown houses.

Enjoined

RKO, its subsidiaries KAO, RKO Proctor
Corporation and RKO Midwest Corporation, as
well as the New Theatre Company would also
be enjoined from :

1) Becoming parties to pooling deals or
franchises.

2) Acquiring or continuing any interests in
theatres in association with another defendant
in the suit.

3) Acquiring additional theatres unless the
court approves on the ground that such acquisi-
tion would not restrict competition.

4) Making agreements to prevent others
from acquiring theatres, or from making or con-
tinuing leases of theatres with another defend-
ant or an independent in return for a share of
the profits.

5) From acquiring or continuing an interest

(Continued on Page 18)

The list of theatres which RKO holds in part-
nership and must dispose of all excepting 30
within one year, follows :

CALIFORNIA: Hillstreet, Los Angeles; Pantages,
Hollywood.

ILLINOIS: Grand, Chicago.

MICHIGAN: Bay, Bay City; Big Rapids, Big
Rapids; Bijou, Battle Creek; Caldwell, St. Joseph;
Capitol, Flint; Capitol, Jackson; Capitol, Kalamazoo;
Capitol, Lansing ; Capitol, Owosso ; Center, Bay City ;
Center, Cadillac ; Center, Grand Rapids ; Center, Hol-
land; Center, Ionia; Center, Ludington; Center,
Owosso; Center, Saginaw; Center, Willow Run;
Centre, South Haven; Colonial, Holland; Crosswell,
Adrian; Dawn, Hillsdale; Delia, Flint; Desmond, Port
Huron; Eagle, Pontiac; Eastown, Grand Rapids;
Family, Adrian; Family, Monroe; Family, Port Huron;
Four Star, Grand Rapids; Franklin, Saginaw; Fuller,
Kalamazoo ; Garden, Flint ; Gibson, Greenville ; Glad-
mer, Lansing; Grand, Grand Haven; Hill, Hillsdale;
Holland, Holland; Ionia, Ionia; Kent, Grand Rapids;
Lake, Benton Harbor; Lansing, Lansing; Liberty,
Benton Harbor; Lyric, Alpena; Lyric, Cadillac; Lyric,
Ludington; Lyric, Manistee; Lyric, Traverse City;
Majestic, Grand Rapids; Majestic, Jackson; Majestic,
Port Huron; Maltz, Alpena; Martha Washington,
Ypsilanti; Mecca, Saginaw; Michigan, Ann Arbor;
Michigan, Battle Creek; Michigan, Jackson; Michigan,
Kalamazoo; Michigan, Lansing; Michigan, Muskegon;
Michigan, Saginaw; Michigan, South Haven; Michi-
gan, Traverse; Model, South Haven; Monroe, Monroe;
Northtown, Lansing; Oakland, Pontiac; Orpheum,
Ann Arbor; Orpheum, Kalamazoo; Orpheum, Pon-
tiac; Our, Grand Rapids; Palace, Flint; Post, Battle
Creek; Ramsdell, Manistee; Ready, Niles; Regent,
Allegan; Regent, Battle Creek; Regent, Bay City;
Regent, Flint; Regent, Jackson; Regent, Muskegon;
Rex, Jackson; Rialto, Pontiac; Rialto, Three Rivers;
Riviera, Niles; Riviera, Three Rivers; Robinhood,
Grand Haven; Roxy, Flint; Roxy, Sturgis; Royal,
Grand Rapids; Silver, Greenville; Southtown, Lansing;
State, Ann Arbor; State, East Lansing; State, Flint;
State, Kalamazoo; State, Muskegon; State, Pontiac;
Strand, Battle Creek; Strand, Flint; Strand, Niles;
Strand, Owosso; Strand, Pontiac; Strand, Saginaw;
Strand, Sturgis; Temple, Saginaw; Trabay, Traverse;
Uptown, Kalamazoo; Vogue, Manistee; Wealthy,
Grand Rapids; Westown, Bay City; Whitney, Ann
Arbor; Wolverine, Saginaw; Wuerth, Ann Arbor;
Wuerth, Ypsilanti.

NEW JERSEY: Albany, New Brunswick; Apollo,
Jersey City; Broad, Trenton; Brook, Bound Brook;
Brunswick, Trenton; Capitol, Jersey City; Capitol,
Trenton; Dumont, Dumont; Englewood, Englewood;
Fulton, Jersey City; Hackensack, Hackensack; Hamil-
ton, Hamilton Township; Liberty, Elizabeth; Lincoln,
Trenton; Lincoln, Kearney; Majestic, Jersey City;
Monticello, Jersey City; Palace, Bergenfield; Palace,
Trenton ; Pascack, Westwood ; Plaza, Englewood ;
Reade, Highland Park; Reade's Trent, Trenton; Re-
gent, Kearny ; Rex, East Rutherford ; Rialto, Jersey
City ; Rivoli, New Brunswick ; Rivoli, Rutherford ;
RKO Proctor's, Newark; State, Jersey City; State,
New Brunswick; State, Trenton; Strand, Jersey City;
Teaneck, Teaneck ; Tivoli, Jersey City ; Westwood,
Westwood.

NEW YORK: Academy, New York; Ace, Ozone
Park; Alba, Brooklyn; Alden, Jamaica; Alhambra.
Brooklyn; Ambassador, Brooklyn; Astoria, Queens;
Bayside, Bayside; Benson, Brooklyn; Beverly, Brook-
lyn ; Biltmore, Brooklyn ; Boulevard, Jackson Heights ;
Broadway, Astoria, Queens; Broadway, Haverstraw;
Broadway, Nyack; Bronxville, Bronxville; Cameo,
Ossining; Capitol, Brooklyn; Capitol, Portchester;
Carroll, Brooklyn; Casino, Ozone Park; Castle Hill,
Bronx; Claridge, Brooklyn; Clinton, Brooklyn; Co-
lonial, Brooklyn ; Colony, Brooklyn ; Commodore,
Brooklyn; Congress, Brooklyn; Corona, Corona; Cove,
Glen Cove; Crescent, Astoria, Queens; Cross Bay,
Ozone Park; Crotona, Bronx; Culver, Brooklyn;
Duffield, Brooklyn ; Eastern Parkway, Brooklyn ; Elm,
Brooklyn; Embassy, Brooklyn; Embassy, Portchester;
Folly, Brooklyn; Forest Hills, Forest Hills; Garden,
Ozone Park; Gem, Brooklyn; Glen, Glen Cove; Glen-
wood, Brooklyn ; Granada, Corona ; Grand, Astoria,
Queens; Halsey Brooklyn; Hempstead, Hempstead;
Highway, Brooklyn; Interboro, Bronx; Jackson, Jack-
son Heights; Jamaica, Jamaica; Jerome, Ozone Park;
Kew Gardens, Kew Gardens ; Kinema, Brooklyn ;
Lafayette, Suffern; Lefferts, Richmond Hill; Lyn-
brook, Lynbrook; Manhasset, Manhasset; Marble Hill,
Bronx; Marboro, Brooklyn; Marcy, Brooklyn; Mas-
peth, Maspeth; Meserole, Brooklyn; Midway, Forest
Hills; Nemo, New York; Oasis. Ridgewood; Ogden,
Bronx; Parkhill New York; Park Plaza, Bronx;
Parthenon, Brooklyn; Pelham, Bronx; Pilgrim, Bronx;
Playhouse. Great Neck; Rainbow, Brooklyn: Repub-
lic, Brooklyn ; Ridgewood, Brooklyn ; Rivera, Brooklyn ;
Riverside, New York; Riviera, New York: Rivoli,
Hempstead; Rockland, Nyack; Roosevelt, Flushing:
Roosevelt, Woodhaven ; Savoy. Brooklvn; Scarsdale,
Scarsdale; Senate, Brooklyn; Square, Bronx; Squire,
Great Neck: Stadium, Brooklyn; Steinway, Astoria,
Queens; Stoddard, New York; Stone, Brooklyn: Strand,
Rockville Center; Sunnyside, Woodside; Supreme,
Brooklyn: Surf, Brooklyn; Triboro, Astoria, Queens;
Tuxedo, Bronx; Utica, Brooklyn; Valentine, Bronx;
Valley Stream, Valley Stream; Victoria, Ossining;
Victory, Bayside West; Waldorf, Brooklyn: Walker,
Brooklyn; Ward, Bronx; Wilson, Brooklyn; 43rd
Street, Long Island City; 77th Street, New York.

WEST VIRGINIA: Keith-Albee, Huntington; Or-
pheum, Huntington; State, Huntington; Tipton, Hunt-
ington.

OHIO: Majestic Columbus; Times, Cincinnati.

Among the important houses which RKO
owns outright and the proposed new theatre cir-
cuit will be allowed to take over and retain are :

The Palace, New York; Golden Gate, San Fran-
cisco; Keith's, Washington; Palace, Chicago; Orphe-
um and Liberty, New Orleans; RKO Boston, Keith's,
Memorial, Boston; Orpheum, Des Moines; Uptown,
Detroit; Orpheum Minneapolis; Orpheum, Kansas
City; Albee, Providence; Allen, Palace, 105th St.,
Cleveland.

TOA To Test
Conciliation

A 60-day trial of an industry conciliation
program which would be open to all distribu-
tors and to all exhibitors regardless of af-
filiations was recommended to the board of the
Theatre Owners of America by its executive
committee after a meeting in New York last
week end.

The plan would be put into effect immediate-
ly, according to Executive Director Gael Sulli-
van, who said it would probably get a trial in
two to three exchange centers.

Lockwood Appoints

The executive committee, which met with the
finance committee, also recommended to the
directors that they expand the present public
relations program though how this would be
done in view of the economy order which the
TOA handed down at its convention in Chi-
cago was not made public. Presumably neither
subject will be acted upon till after the direc-
tors meet at Washington during January.

President Arthur Lockwood also announced
the following:

(1) Appointment of a committee consisting
of Chairman William F. Ruffin, Sr., Edward
Zorn and Walter Reade, Jr., to conciliate griev-
ances and controversies with National Screen
Service. TOA said NSS had indicated a de-
sire to cooperate in this move.

(2) Appointment of David Wallerstein and
Walter Reade, Jr., as co-chairmen to serve with
Chairman Mitchell Wolfson on the television
committee. The committee will go into confer-
ence with Executive Director Gael Sullivan
shortly.

Local Level

The industry conciliation plan, which the
executive committee has referred to the direc-
tors, probably will not get under way until
January when the TOA board is to meet in
Washington. As envisioned by last weekend's
meeting, it will work on the local level as
much as possible and will invite all exhibitors
to participate regardless of' affiliation.

To these ends it is recommended that the
TOA regional and state units set up conciliation
committees of three consisting of one indepen-
dent TOA exhibitor, one independent exhibi-
tor who belongs to some non-TOA unit, and
one independent exhibitor who belongs to no
organization.

These committees would pass on local com-
plaints and upon finding them justified would
seek to get relief locally. If unable to do so,
then the committee would refer the complaint
to TOA headquarters where the national of-
ficers would take it up with the home offices
of the distributors.

Lockwood made it plain that TOA would
bear the burden of the administrative costs of
such a system, though whether it would be
done by the National treasury or by the state
and regional units he did not say.

GEORGE

ROD

MONTGOMERY CAMERON

WILLIAM PHIPPS • EDITH KING

Cris-Pin Martin

Associate Producer Original Screenplay by

JACK JUNGMEYER, Jr. • W. R. BURNETT

An Alson Production • Released by 20th Century-Fox

TENDER IN ONE
MAN'S ARMS
A TERROR OUT
OF THEM!

10

SHOWMEN'S TRADE REVIEW, November 6, 1948

Selling- the Picture

News and Ideas Concerning Profitable Advertising, Publicity and Exploitation

I.M.P.S. Clinic

Mr. Exhibitor and the Pressbook

(Last week I.M.P.S. members expressed their
preferences in distributor national pre-selling
media. I>i the current Clinic, they have their
say on a distributor-prepared implement essen-
tial to the proper local merchandising of pictures
— the pressbook. None of them feel they could
do without it, but some find they are compelled
to do so because of unavailability in advance of
playdate. Whatever their "brickbats" or "bou-
quets," the opinions of these representative the-
atremen can zvell form the basic provisions of
a distributor working plan to improve the press-
book to the point where it becomes the valuable
tool in selling the picture that has always been
intended.)

Unlike Mr. Peabody and the mermaid, Mr.
Exhibitor feels no particular love for the press-
book, but admits he would have a tough time
getting along without it. In all the world there
is probably no other retailer so dependent on
the producer and distributor as the theatreman.
A retailer of soap, for instance, is all set as
soon as he learns about the ingredients and
smell of his product, but the exhibitor has to
sell a different product with each change of
bill. The information he requires is contained
in the pressbook, therefore he needs the press-
book like Charlie McCarthy needs Bergen.
(Not, you understand, that we mean exhibitors
are blockheads.)

Pressbooks — or press sheets, as some folks
still prefer to call them — have been with us
through the years. This familiarity has bred
a certain amount of contempt from time to time,
but on the whole they have played an exceedingly
important role in film merchandising. The needs
of the exhibitors have dictated the policies of
distributors in preparing pressbooks and they
have maintained over and over that their only
idea is to serve the theatreman with the ma-
terial he needs most.

However, distributors are humans after all.
They must pepare material far ahead of a pic-
ture's release, and they must try to satisfy the
needs of theatres from city first runs to rural
cow barns. That's a big assignment in any
man's language and the results are not always
perfect.

Well, as Columbus said after he stood the
egg on end : "Nothing is ever perfect, but there's
no harm in trying to make it so." Both dis-
tributors and exhibitors are carrying out this
advice in their separate ways where pressbooks
are concerned. The former seek to make their
material more and more usable, and the latter
lend a hand through constructive criticism.

When it comes to distributor-exhibitor inter-
change of ideas the Institute of Motion Picture
Showmanship is, we hope, a worthwhile medium,
and so this week we ask our members a few
questions about how they use pressbook material
and how well satisfied they are with such ser-
vice.

In order to have answers that are representa-
tive of all kinds of theatres and all parts of the
country we have selected from the replies . a
group of 100 reports which we feel best cover
these requirements. With this "working hun-
dred" as a basis it may lie possible for both

distributor and exhibitor to gain a better under-
standing of pressbook functioning in this post-
war period.

Ad-publicity departments oft-times do not
know how their billboard paper is being used,
so I.M.P.S. members were asked to report on
that subject. Here is the result :

Of the "working hundred" group there were
13 who did not post outdoor paper ; that is, they
employed neither twenty-four-sheets, six-sheets,
threes, nor ones. Instead they concentrated on
40x60s, 11x14s, 8x10s, insert cards, standees,
banners in two sizes, window cards and trailers.

That leaves a majority of 87 who did use out-
door paper. These 87 exhibitors for each at-
traction, consumed 20 twenty-four-sheets, 43 six-
sheets, 65 three-sheets, and 81 one-sheets. This
breakdown shows a ratio of small paper to
large which appears normal in every way. The
only thing approaching a surprise is to find that
six managers, while posting larger stuff, failed
to employ the one-sheet.

If there is any lesson to be learned from this
bird's-eye view it may possibly be a thought that
pressbooks do not offer enough in the way of
ones and threes. Several companies prepare two
each in these sizes, but most distributors design
only one style apiece unless the production hap-
pens to be super. It seems likely that both
urban and rural houses which find the smaller
sizes the most useful would welcome more
variety.

A sidelight on the reports about paper is an
indication of an increased tendency on the part
of exploiteers to make cutouts from twenty-
four sheets and other sizes for lobby display.
A typical case is that of I.M.P.S. member Tru-
man Riley of the El Ray Theatre, McAllen,
Texas, who scissored two tiger-heads from the
"Man-Eater of Kumaon" twenty-four sheet and
displayed them as theatre-front side panels.

All of the "working hundred" apparently em-
ploy the various kinds of lobby accessories, win-
dow cards and trailers. The most popular of
these? The answer does not show up to an
exact degree, but the impression is that the
11x14s get the most mileage, especially in the
smaller situations, with window cards, inserts
and banners close up.

Pressbook ad mats next are up for considera-
tion. Here we find that 90 of the "working hun-
(Continued on Page 12)

I.M.P.S. MEMBERS TELL:

Why I'm Glad I Started as:
a MANAGER

By I. M. JEFFRIES

Manager, Webb Theatre, Webster, Wise.

[This is the fourth of a series being published in
this department. The series is the result of
member reaction to a piece published some time
ago which referred to the percentage of owners,
managers and assistant managers who began
their theatre careers in other theatre jobs.]

I'm glad I started as a manager because I
can put my own ideas about picture selection,
quality, etc., into effect. In other words, I can
put on the best of pictures.

As a moviegoer I made up my mind how I
would like to have a theatre run ; and that is
how I run mine : clean, orderly and respectable
— no smoking, no loud talking, no popping of
gum, no public nuisances are allowed!

In my plan, there is a maximum of enjoyment
for the person who really comes to the theatre
for enjoyment and relaxation. And I am pres-
ent to see that this is continuous.

I.M.P.S. Member Report

Reissue Program Scores

VINCENT BEFORCE, manager of the
RKO Palace Theatre, Trenton, N. J., is en-
thusiastic about the business done on a double-
bill reissue program at his theatre recently. The
two pictures were "Lost Horizon" and "Adam
Had Four Sons." Business was better than on
some of the first-run features that have played
the theatre, the I.M.P.S. member reports, and
the closing night was the best since "The Jolson
. Story" early in 1947.

1,000 Eyes — and Pies

With Murphy's store in Harrisburg, Pa.,
conducting a pie contest, Manager Jack O'Rear
of the Colonial effected a tieup for his Para-
mount feature, "Night Has a Thousand Eyes."
He arranged with Murphy's to banner its res-
taurant with this catchline : "Murphy's has a
thousand pies ; Colonial has a thousand eyes,"
followed by film's title and theatre playdate. —
HAR.

Barrow Has Something There

A method for the effective distribution of weekly programs is advanced by I.M.P.S.
Member Eugene Barrow, assistant manager of the Rodgers and Gem theatres,
Caruthersville, Mo. Here's how Brother Barrow puts it:

"If the exhibitor will carefully go over his mailing list of out-of-town patrons and
every so often choose a few names from the list, write a personal note to them and
include a couple of passes to one of his coming attractions, it will spread a lot of good
cheer. You will be surprised at the word-of-mouth comment created by this very little
item. Your patrons know you are taking a personal interest in them, that you are
glad to see them visit your theatre and appreciate their business. This little item takes
only a few minutes of your time, but the way it boosts box-office receipts is surprising.
After a short time, the patrons on your mailing list look forward to receiving their
programs."

Brother Barrow certainly has something there, and we'd like to hear the results
from other I.M.P.S. members who try it.

SHOWMEN'S TRADE REVIEW, November 6, 1948

11

Prison Angle Sells 3
Gang Films for Clough

With three old gangster films booked into
Golden State's Lorin, Berkeley, Calif., Man-
ager H. S. Clough decided the best way to
pique the interest of prospective patrons was
to play up the prison atmosphere. And he
gave it plenty of play.

He had bars painted on the box-office and
poster frames, with a five-foot plywood frame
under the marquee labeled "Main cell-block.
See 'Vanishing Gangsters,' 'Let 'Em Have It,'
and 'The Last Mile'." A large arrow on the
frame pointed into the theatre. He also used
a wooden jail door. The doorman was in striped
convict garb as was another man to open the
door.

For a ballyhoo, Clough sent two young men,
dressed in convict garb, about the streets of
Berkeley, Emeryville and North Oakland. Their
sandwich boards bore the word "See" with
titles of the triple bill below it. Further use
was made of these two convict-clad youths :
when the trailers were flashed on the screen an
amber light hit a cell door on either side of
the stage in which the "convicts" were im-
prisoned. Clough's campaign more than ful-
filled his expectations, for he received a raft
of comments on the stunts, and business held
up well for the old films.

Jam PE66Y TAYLOR

* I DESPERATELY NEED

A PLACE TO LIVE

• • * •

IF YOU HAVE AN
APARTMENT FOR
PEGGY. . . PLEASE

CALL RIVERSIDE 9368

SERVES DUAL PURPOSE. This 24-sheet display seeking an "Apartment for Peggy"
served not only to help six local Peggys find a place to live but also boosted the 20th-Fox
picture of the same title. Stunt (see story below) was used by Manager James O'Connell
of the Fox Theatre, Spokane, Wash.

Down-to-Earth Showmanship Sparks
'Peggy' Campaigns Across Nation

'June Bride' to Get
50-City Hoosier Premiere

A state-wide premiere encompassing 50 prin-
cipal cities in Indiana will launch Warners'
"June Bride." The premiere, scheduled for
mid-November, is expected to be the biggest
motion picture event ever held in Hoosierland.
Elaborate ceremonies and contests are being
planned in cooperation with civic and business
leaders and women's club officers. A letter of
greeting and welcome from Governor Ralph
F. Gates will herald the premiere.

Taking full advantage of the exploitation pos-
sibilities in "Apartment For Peggy," alert the-
atremen throughout the country have stimulated
their business with an impressive amount of
down-to-earth showmanship.

From Spokane to Miami, the imaginative cam-
paigns have covered all phases, including con-
tests for veterans and their wives, fashion shows,
college tie-ins, apartments for local "Peggys."
as well as furniture and department store tieups.
In addition, special cards, posters and displays
have been created for the picture.

In Miami, Fla., Sonny Shepherd, of the
Wometco Theatres, went all out with a con-
centrated campaign that, featured a special 12-
day letter contest which offered a rent-free
apartment for a veteran. Run in cooperation

GRIST FOR THE SHOWMANSHIP MILL

"Red Shoes," the J. Arthur Rank Eagle Lion
release at New York's Bijou Theatre, is of
such an unusual artistic nature that it won the
cooperation of the Museum of Modern Art in
attracting public attention to it. The theatre
arts consultant for the Museum, Dr. George
Amberg, personally selected from the priceless
masterpieces of painting in the Museum, the in-
dividual canvases which best typify the beauty,
artistry and color in the ballet sequences of
"Red Shoes." Among artists represented in the
exhibit on display for the picture's run at the
Bijou are Berman, Chagall, De Chirico, Gont-
charova, Masson and Vertes.

RKO is expanding its national advertising
campaign on "The Judge Steps Out," starring
Alexander Knox and Ann Sothern. The com-
pany's Pic-Tour ads have already appeared in
Life, Look and Colliers since last August, and
the campaign is to be expanded by full-page ads
in Life and Look and in the leading fan maga-
zines extending through the holidays. Circula-
tion of the magazines carrying the ads is given
as 39,000,000 copies.

A long-range merchandising campaign on Si-
erra Pictures' "Joan of Arc," is currently being

conducted by Rutgers Neilson, RKO Radio
publicity manager, with Lola Woursell as fash-
ion coordinator. Highlight of the textile pro-
motion is a tieup with Burlington Mills. The
company has already created and announced to
the garment trade a special line of authentic
"Joan of Arc" colors which serve as the basis
of numerous women's wear facets. Stimulated
by Burlington, manufacturers began designing
new models, not only in dresses, but also in
belts, hats, -.gloves, lounge wears, hosiery, scarfs,
costume jewelry coats and shoes. Some 165
manufacturers are offering models inspired by
the picture, in color or design, or both. Leading
department stores are staging fashion promotions
built around the official "Joan" fashion colors,
Coronation Green, Banner Red, Brocade Pink,
Court Beige, Dauphin Blue, Orleans Tan, Lor-
raine Green, Trumpet Gold, Majesty Red, Cas-
tle Grey, .Joan Blue and Archer Brown. Firms
creating new models include John Frederics
(hats) ; Juilliard (woolen house) ; Cadwallader
(scarfs) ; Phelps Associates (bags and belts) ;
Coro (costume jewelry) ; Vogue (belts) ; Dan-
iel Hays (gloves) ; Jerro (slippers) ; Seligman
Latz (hairdressing chain operating in leading
U. S. department stores) and others. The latter
firm has already started an ad program of 800
newspapers featuring the "Joan of Arc" coif-
fure.

with the Miami Daily News, the contest aroused
interest from its opening front page story. Five
more front page stories covered pictures of
contestants, shots of the lobby and mention of
additional prizes to be donated by participating
merchants.

In addition, Miami's other papers were thor-
oughly covered ; 20,000 special "Peggy" cards
were distributed via grocery and laundry bun-
dles and an additional 10,000 cards were handed
out by a man with a sandwich board. Thousands
of Miamians read a special teaser sign which
was painted on the side walls of the theatre.

24-Sheet Stunt

James O'Connell of the Fox Theatre in
Spokane, Wash., received widespread attention
with a spectacular 24-sheet stunt (see cut). The
billboard showed a local girl, Peggy Taylor,
saying : "I Am Peggy Taylor ... I desperately
need a place to live ... if you have an apart-
ment for Peggy, call Riverside 9368." The phone
number was that of the phone booth in the lobby.
Newspaper stories, pictures and interviews were
so productive that the theatre not only obtained
an apartment for their Peggy, but they had
five more to parcel out.

In cities where universities are located, man-
agers set extensive plans for special screenings
which involved GI students and their wives,
college newspaper staffs and the faculties. A
promotion involving GI students' wives named
Peggy showed nine actual "Peggys" in attend-
ance at Boston. This resulted in several human
interest stories as well as photographs.

Teen-Age Fashion Show

A Saturday morning teen-age fashion show,
prior to the opening of the picture, was sched-
uled at the Carolina Theatre in Charlotte, N. C,
with a participating department store sending ap-
proximately one thousand teen-age girls as their
guests at the show. A "leap year" stunt was
run for the night show on the same day, with
girls urged by ads and posters to bring their
dates.

John Howe, manager of the Colonial The-
atre in Portsmouth, N. H., made extensive use
of "Wanted : Apartment For Peggy" tack cards.
He invited all "Peggys" in town to be his guests
opening night and obtained their comments for
hold-over ads.

12

I.M.P.S. Clinic

Mr. Exhibitor]and the Pressbook

(Continued from Page 10)
dred" make use of the distributor-designed ads,
either whole or in part. Breaking down the
answers still further, we find 78 employing the
mats for newspaper ads and 34 for programs.
This means, as you can see, that 12 exhibitors
use them for both mediums. This is pretty solid
coverage and proves the worth of this branch of
pressbook service.

When .the various sizes are considered there
is no doubt that the smaller ads are predomi-
nantly in favor. Slugs and one and two-column
sizes get by far the most play — the theatre
budget boys don't want them too deep either.
This matter of small versus large ads brings
out some of the prize exhibitor gripes. Quite
a few members feel the ad departments go
along on a set plan — so many half-page ads, so
many quarter-page, and so on — without taking
into consideration the needs of the average sit-
uation. They think too much attention is paid
to the big stuff to the detriment of the smaller
ads.

One such complaint at this time will serve to
show what some of the exhibitors mean. H.
Newman of the Strand, Marshall, 111., com-
ments : "Please don't waste ad mat space with
salutes to every one, from story-teller to pro-
ducer. Mats should contain title, actors of mar-
quee worth, mention of color, title of book if
a best seller, a few catch lines, and a guaran-
teed still which might sell the picture, along
with some artful layout. Until the ad-art boys
understand that the cost of newspaper adver-
tising lies with newspaper ad rates we shall
probably continue to get long linage ads, with
little thought given cost of installation."

Mats of scene and star stills which have some-
times been considered of doubtful value except
to dress up the pages of the pressbook, are do-
ing all right, thank you, according to theatre-
men. Seventy per cent of the "working hun-
dred" use such stills in their dealings with local
papers. This does not mean that all of them
reach the pulp page, but since exhibitors have
to go to the trouble of ordering them, it fol-
lows they must get pretty good editorial re-
action.

To the question of whether they sent out
written publicity from the pressbook sixty-five
per cent answer "yes" and thirty-five say "no."

Apparently most of this material hits the news-
paper columns, for a large portion of the
"noes" are due to refusal of papers to cooperate.
Incidentally, it seems exhibitors in New Eng-
land have a harder time than anybody else to
get publicity matter accepted by papers. (May-
be it's true about New England being cold.)

The chief subject under discussion in the ex-
ploitation department has to do with national
merchandise tieups. The question asked in
this case was : "Do national tieups on mer-
chandise do a good job in helping you to ex-
ploit your local showing of a picture?"

The answers stack up as follows : fifty-three
per cent say "yes," thirty-four per cent write
"no," and seventeen per cent have reservations.

The two chief drawbacks turn out to be not
enough time for preparation and a lack of co-
operation on the part of the national or local
representative of the commercial company. From
those on the fence come comments such as :
"fair," "at times," and "very little." Joe Brite
of the Rialto, Alamosa, Colo., throws this barb:
"Practically every time we have asked for a
national tieup the material has not been avail-
able."

Thus far we have kindly refrained from bring-

ing up much in the way of criticism from the
theatremen. but now it might be useful to reveal
a few of the pet managerial gripes. By far the
largest number of complaints have to do with
failing to receive pressbooks on time to accom-
plish something before the local opening. This
is not news, either to other exhibitors or to
pressbook editors, but the sheer weight of opin-
ion may perhaps point up the need for further
effort in this respect by the distributors.

Here are just a few comments: "Nine times
out of ten, after planning a campaign, I find that
the supply -house cannot supply me with the
items I have selected from the pressbook issued
by them. Therefore, I must either revise my
plans or discard the idea entirely." ' "Never get
pressbooks without especially asking for them."
"Receive book only from few companies." "Poor
distribution of pressbooks ; not enough and not
on time." "Seventy-five per cent of the time
we do not receive pressbooks on time." "Some-
times we have to beg for them." "Service is
terrible in our area." "I do feel the companies
could get press material ready possibly a month
or two ahead of- sectional release, thereby re-
ducing the necessity of our getting special art
work made up in the absence of pressbooks."
"One of my biggest gripes today is the fact
that I am unable to get advertising from my
supply house. I pay them a regular service
charge and yet their service is nil. Either the
film companies are causing this or the supply
house is not on the ball. They should get, to-
gether and remedy this situation, since they
suffer as well as the exhibitor." That's enough
to give you an idea of the situation in respect
to delays — enough, indeed, to indicate it is a
problem about which something should be done
pronto. As a problem it is difficult, because
possibility of delay exists, not only in the sup-
ply house, but in the distributor's home office
and all the way back to the studio. The only
visible solution seems to be a general speeding
up all along the line.

Some of the I.M.P.S. members who reported on
today's questions were: W. Rosenthal, Loew-Poli,
New Haven, Conn. ; Burton M. Bausell, Border The-
atre, Mission, Texas; Allen Margelefsky, Colony,
Brooklyn, N. Y. ; Ken L. Christianson, Roxy, Wash-
burn, N. D. ; Fred S. Curdts, Fox, Greenville, S. C. ;

DUMMY STANDS OUT. I.M.P.S. member Lew Bray of
Interstate Circuit's district office, Harlingen, Texas,
sends the above photo of a different kind of lobby
display dreamed up by J. M. Richey, treasurer of the
Interstate houses in McAllen, for Allied Artists' "The
Babe Ruth Story." Richey constructed a three-panel
display board, with a line of stills on one flap and
cutouts on the other. In the center stood a store
window dummy dressed in a baseball suit and holding
a bat. Attention was drawn to the display because
it was three-dimensional — an effect not often realized
in lobby advertising.

SHOWMEN'S- TRADE REVIEW, November 6, 1948

Ralph G. Tiede, Granada, Naponee, Ont. ; G. S. Smith,
Olympic, Utica, N. Y.; W. Byron Jones, Jr., Cameo,
Bristol, Va. ; Boyd F. Scott, Chief and El Norro,
Gallup, N. M. ; Gilbert S. Wolfe, Joy, Newmanstown,
Pa.; Ralph Hamilton, Jewel, Denver; C. D. Weiser,
Sky, Middleburg, Pa.; J. J. Cahalan, Magnet, Clare-
mont, N. H.; W. C. Boston, Midwest, Scottsbluff,
Nebr. ; F. B. Allston, Center, Hartsville, S. C. ; Roy
O. Prytz, Granada, Duluth, Minn. ; Ted C. Rodis,
Pilgrim, Bronx, N. Y.; Harold Horn, Regal, Elvins,
Mo.

Also J. Winston Blackwell, Linco, Lincolnton, Ga. ;
Arthur J. Gross, Capitol, Woodbine, N. J.; C. H.
Lucas, Arcade, Kissimmee, Fla. ; A. S. Dart, Broad-
way, Los Angeles; W. E. Clenahan, Elmor, Elizabeth,
N. S. ; Paul F. Erickson, Alki Theatre, Wilbur, Wash. ;
R. E. Baldwin, State, Shafter, Calif.; Charles E.
Elbreder, Brentwood, Mo.; R. S. Hess, Groton, Groton,
Conn.

'Bad Boy' Cast Set
For O'Donnell Dinner

Principals of "Bad Boy," Paul Short's Allied
Artists production, have accepted an invitation
from the Dallas Tent of Variety Clubs Inter-
national to attend a dinner Dec. 4 honoring
R. J. (Bob) O'Donnell, chief barker of Variety
Clubs, at Dallas.

In addition to Short, those scheduled to make
the air jaunt will be Lloyd Nolan, Jane Wyatt,
Audie Murphy, James Gleason, Martha Vickers,
Stanley Clements, Dickie Moore, James Lydon
and Tommy Cook, as well as Director Kurt
Neumann and Associate Producer George Ber-
thalon.

Meanwhile, partially completed footage of
the picture has been seen by H. J. Griffith, the-
atre chain operator in five western states, and
Philip Isley, independent theatre operator of
Texas. Griffith will play "Bad Boy" in 450 the-
atres simultaneously in Texas, Oklahoma, Colo-
rado, California and New Mexico on Feb. 23,
the day after the picture receives its world pre-
miere by Variety Clubs International in 35 key
cities. Isley will give it the same treatment in
50 Texas houses he owns or controls. Griffith's
450 simultaneous openings is said to be the
largest in the history of the industry.

Millionth Kid Patron
Given Lifetime Pass

The 1,000,000th child to attend the weekly
Mickey Mouse Club shows at the Fox-Tucson,
Tucson, Ariz., received a lifetime pass, to all
shows given by the club which is now in its
nineteenth year. At the same show the king
and queen of the Dooley Bookman Hallowe'en
Mardi Gras, sponsored by the Junior Chamber
of Commerce, wer^ selected by audience ap-
plause.

The contests were handled by Charles Graves
and Jerry Parks, co-chairmen of the theatre's
Employes' Week, during which the operation
of the house is turned over to its employes. —
PHO.

Century Managers Meet
On Theatre Operation

Century Theatres department heads have been
meeting with district managers and managers
to gather information regarding the responsi-
bilities of theatre managers in the various phases
of theatre operation. Results will be incor-
porated in the Managers' Manual of Instruc-
tions, which is now supplied to each manager.

Department heads attending the meetings are :
Joseph Geoghan, real estate and insurance ; Rob-
ert Ulman, personnel; Irving Eisenstat, ac-
counting ; Leonard Satz, purchasing and main-
tenance ; Harold Newman, merchandising ; Ralph
Lager and Ben Gladstone, booking; and Myron
Siegel, advertising and publicity.

JANE WYMAN - LEW AIMS

"JOHNNY BELINDA

is

THIS YEARS

DRAMA

SENSATION

EVERY OPENING TREMENDOUS!

xiDonooiiDanaDDaimaaDnmQixiQDanmnoDDDnoDDDaDo

CHARLES BICKFORD

directed by
JEAN NEGULESCO

AGNES MOOREHEAD
STEPHEN McNALLY

produced by
JERRY WALD

Screen Play by IRMGARO VON CUBE and ALLEN VINCENT • From the Slage
Play by ELMER HARRIS . Produced by HARRY WAGSTAFF GRIBBLE
Music by MAX STEINER

ROBERT

DAVIS MONTGOMERY
"JUNE BRIDE"

THIS YEARS

COMEDY

SENSATION I//

THE NEW BETTE DAVIS IS MAKING NEW BETTE DAVIS HISTORY!

with FAY BA INTER

BETTY LYNN
TOM TULLY

directed by

BRETAIGNE WINDUST

produced by
HENRY BLANKE

Based on a Play by EILEEN TIGHE and GRAEME LORIMER
Screen Play by RANALD MACDOUGALL

14

SHOWMEN'S TRADE REVIEW, November 6, 1948

The Box-Off ice Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

The Plunderers

(Trucolor)

Republic Western 88 mins.

AUDIENCE SLANT: (Family) Plenty o'
hard ridin', two romances instead of one, and
a slew o' Injuns make this as sure a shot
as Willie Cody himself. Forrest Tucker, in
a fat part, runs away with the picture.

BOX-OFFICE SLANT: Fair marquee
strength, plus color, plus the promise of
action should bring them in right handily. It
is top western class for the average theatre.

Cast: Rod Cameron, Ilona Massey, Adrian Booth,
Forrest Tucker, George Cleveland, Grant Withers,
Taylor Holmes, Paul Fix, Francis Ford, James Flavin,
Russell Hicks, Maude Eburne, Mary Ruth Wade,
Louis R. Faust. Credits: Associate producer-director,
Joe Kane. Screenplay, Gerald Geraghty and Gerald
Adams. Original story, James Edward Grant. Pho-
tography, Jack Marta. Optical effects, Consolidated
Film Industries.

Plot: Through a set-up with Sheriff George
Cleveland, U. S. Cavalry Major Rod Cam-
eron— in mufti — apparently kills the Sheriff
and takes refuge with the outlaw he is seek-
ing, Forrest Tucker. While perfecting the
trap for Tucker, Rod and Forrest become
good friends, he helps Forrest get together
with his girl, Adrian Booth, and at the same
time falls in love with her friend, Ilona
Massey. Rod is saved the painful duty of
turning in Forrest when they are attacked
by Sioux. Forrest and Adrian are both killed,
but Ilona and Rod are saved at the last
minute by the U. S. Cavalry.

Comment: This is a good, old-fashioned
western that can be considered nearly, but
not quite, in the so-called super class. It is
action entertainment which is kept moving
at breakneck speed by director Joe Kane who
won't stand for too much talk or dialog plot
development. Any time a pause threatens Joe
gets out the horses and guns again and let's
'em go. Of real importance for future pic-
tures is the performance of Forrest Tucker
who, in the role of an outlaw of charming
personality, just about runs away with the
film. Tucker looks to be on the way to big
things. The Trucolor process is improving,
and in this case adds a good deal to the en--
tertainment. Altogether, "The Plunderers" is
good, solid merchandise successfully aimed
at the average situation.

The Snake Pit

20th Century-Fox Drama 108 mins.

AUDIENCE SLANT: (Adult) However
individual tastes may regard its amazingly
realistic approach to a grim subject, most
audiences, of whatever class, will be irre-
sistibly spellbound by this superbly acted
and directed motion picture. Olivia de Havil-
land's outstanding performance may well rank
among the screen's greatest.

BOX-OFFICE SLANT: Although essen-
tially a woman's picture, which factor alone
should enhance its box-office potentialities,
this picture is also certain to provoke much
discussion of consequential benefit to the
ticket window. Popularity of the Mary Jane
Ward novel should also account for added
public interest.

Cast: Olivia de Havilland. Mark Stevens, Leo Genn,

National Reviewing Committees'
Classifications

THE RETURN OF OCTOBER (Col,)

FAMILY — National Board of Review.

CLASS A — SEC. 2 — National Legion of Decency.

JOAN OF ARC (RKO Radio)

FAMILY — National Board of Review.

CLASS A — SEC. 1 — National Legion of Decency.

JUNGLE PATROL (20th-Fox)

FAMILY — National Board of Review.

CLASS A — SEC. 1 — National Legion of Decency.

Celeste Holm, Glenn Langan, Helen Craig, Leif Erick-
son, Beulah Bondi, Lee Patrick, Howard Freeman,
Natalie Schafer,' Ruth Donnelly, Katherine Locke,
Frank Conroy, Minna Gombell, June Storey, Lora Lee
Michel, Damian O'Flynn, Ann Doran, Esther Somers,
Jacqueline de Wit, Betsy Blair and others. Credits:
Produced by Anatole Litvak and Robert Bassler. Di-
rected by Anatole Litvak. Screenplay by Frank Partos
and Millen Brand, based on the Novel by Mary Jane
Ward. Photography, Leo Tover. Presented by Darryl
F. Zanuck. Musical direction, Alfred Newman.

Plot: This is the story of a woman's ex-
periences as an inmate in a mental hospital
and of the efforts of her husband and doctor
to cure her . . . which they eventually do.

Comment: "The Snake Pit" is realistic,
tense dramatic fare that graphically reveals
the mysterious, psychological workings of the
mind and its telling effect on a human being.
However individual tastes may regard its
amazingly realistic approach to a grim sub-
ject, most audiences, of whatever class, will
be irresistibly spellbound by this superbly
acted and directed motion picture. From the
first scene the tragic undertones are estab-
lished, and they continue throughout the 108
minutes' running time, interspersed with a few
light moments, but proceeding for the most
part in a strangely fascinating, oft-depressing,
yet always hopeful, fashion. Whether or not
the men look upon this drama with favor de-
pends on their individual masculine reactions,
for this is essentially a woman's picture, and
since women constitute the largest percentage
of movie audiences, "The Snake Pit" has ex-
cellent possibilities of becoming a strong
box-office picture in practically all situations.
Olivia de Havilland as the victim is superb.
The difficult role she handles could easily
have been distorted, but her conception is
an honest one and gives the impression of
deep sincerity. Her shadings of emotion,
from rational to irrational are the work of a
great artist and there is little doubt but that
she will be up for another Academy Award
for this performance. Leo Genn, as the doc-
tor, is also superb. He turns in such a sym-
pathetic, understanding portrayal that one
questions whether there is another actor
who could have handled the assignment with
such ability. Others in the cast are uni-
formly good, with Mark Stevens, Beulah
Bondi, Helen Craig and Jacqueline de Wit
standing out. The picture can be marked up
as another of Anatole Litvak's excellent di-
rectorial jobs, and much credit should be
given to Frank Partos and Millen Brand
for the screen adaptation of the novel, for
they have effectively brought to life the
Mary Jane Ward book with their simple,
understanding dialog and their well-contrived
situations. Excellence of the entire produc-
tion can be chalked up to the know-how of
Anatole Litvak, Robert Bassler and Darryl
F. Zanuck.

The Plot to Kill Roosevelt

United Artists Drama 83 mins.

AUDIENCE SLANT: (Family) A spy
story on ordinary lines that may disappoint
in view of the title.

BOX-OFFICE SLANT: If you want to
try cashing in on the title, this is for you.
Derek Farr, whose name is assuming impor-
tance, adds some marquee strength.

Cast: Derek Farr, Marta Labarr, Manning Whiley.
Credits: Presented by Selected Films. Directed by
William Freshman.

Plot: Derek Farr, newspaper man, meets
Marta Labarr, a ballerina, before the war.
They enjoy a love idyll and drift apart. Dur-
ing the war, Farr gets on the trail of Man-
ning Whiley, a Persian merchant tycoon who
is making a fortune by playing both ends
against the middle. He is Marta's "protec-
tor." Derek meets Marta again and spots
Whiley as the chief actor in a scheme to
keep the war from ending so as to receive
further huge profits. Whiley's id-ea of how
to achieve this is to assassinate Roosevelt
as he arrives for the Teheran conference.
When Marta learns of the plan she tells Farr
and the plot is frustrated.

Comment: The impression received on be-
holding the title is that this film is a docu-
mentary of a real plot to kill the American
President at the Teheran conference. Ac-
tually, the picture is a British spy story that
uses such an idea for its climax. That puts
it up to the exhibitor. No doubt there is a
chance for an exploitation picture here, based
purely on the draw of the title. The risk
in it for exhibitors (other than those cater-
ing to transients) is the danger of audience
disappointment and possible resentment that
the picture does not live up to the factual
implications of its title. The plot to kill
Roosevelt is not mentioned until near the
end, and F.D.R. himself is not seen at all.
The plot is an instrument of story plotting to
achieve a climax.

The Countess of Monte Cristo

Univ-Int'l Comedy with Music 77 mins.

AUDIENCE SLANT: (Family) Much
skating, lively music, beautiful costumes, and
a silly story combine to make a Sonja Henie
ice show on film that will please the same
kind of audience that flocks to her touring
extravaganzas in the flesh. It's just some-
thing to look at.

BOX-OFFICE SLANT: The Henie name
and the fame of her ice shows is your sole
selling material, but it is good material. The
skating star's "live" touring productions
enjoy nationwide publicity, and you may be
able to cash in on it. Not for the in-
telligentsia.

Cast: Sonja Henie, Olga San Juan, Dorothy Hart,
Michael Kirby, Arthur Treacher, Hugh French, Ran-
som Sherman, Freddie Trenkler, John James, Arthur
O'Connell, Joseph Crehan, Ray Teal. Credits: A
Westwood Corporation picture. Screenplay. William
Bowers. Story, Walter Reisch. Production, John
Beck. Direction, Frederick De Cordova. Photography,
Edward Cronjager. Music, Walter Scharf. Songs.
Jack Brooks and Saul Chaplin. Skating routines, Cath-
erine Littlefield.

Plot: Sonja and Olga, barmaids in Oslo,

SHOWMEN'S TRADE REVIEW, November 6, 1948

15

get a chance as film extras, do everything
wrong, and run off in the studio car. They
reach a large hotel and decide to have a few
days of high living before facing the music.
Hugh French, a smooth hotel thief, threatens
to disclose them and makes them promise to
join him in a robbery and a getaway (against
their will, of course). But Sonja has met
Michael Kirby, a lieutenant in the Swiss
Guards, and he eventually cleans everything
up, including French. You know the rest.

Comment: Crowds have been going to see
the Radio City ice shows for several years
now and crowds have also flocked to the
Sonja Henie touring shows throughout the
country, so there can be no doubt of an
audience for this sort of thing. "The Count-
ess of Monte Cristo" is, in effect, one of
these ice shows in celluloid with a feather-
weight story as an added starter. Forget
about the story and concentrate on Sonja
Henie's skating art. All the players but Olga
San Juan act like skaters anyway, so don't
promise anything but spectacle (there are
six production numbers on ice which are
beautiful to see). Freddie Trenkler, veteran
of the flesh ice shows, contributes a short
slapstick comedy routine which many people
will find amusing. The best plan is to cash
in on the star's national publicity and bill it
for what it is — an elaborate ice show. On
that basis is seems like a good box-office
proposition.

When My Baby Smiles At Me

(Color by Technicolor)
20th-Fox Comedy-Music 98 mins.

AUDIENCE SLANT: (Family) Betty
Grable and Dan Dailey, going through the
gamut of laughter, tears, dancing and song,
ably abetted by June Havoc and Jack Oakie,
fill the entertainment cauldron to overflow-
ing.

BOX-OFFICE SLANT: You know what
to do with this; be assured you'll clean up.

Cast: Betty Grable, Dan Dailey, Jack Oakie, June
Havoc, Richard Arlen, James Gleason, Vanita Wade,
Kenny Wiliams, Jean Wallace, Robert Emmet Keane,
Jerry Maren, Tom Stevenson, Sam Bernard. Credits:
Direction, Walter Lang. Production, George Jessel.
Screenplay, Lamar Trotti. Adapted by Elizabeth Rein-
hardt from a play by George Manker Watters and Ar-
thur Hopkins. New songs, Mack Gordon and Josef
Myrow. Musical direction, Alfred Newman. Pho-
tography, Harry Jackson. Technicolor Color Director,
Natalie Kalmus.

Plot: Betty and Dan, a stage couple ap-
pearing in burlesque, are much in love with
each other, but Dan is too happy-go-lucky
for his own good. Betty makes him take a
chance at a Broadway show. He clicks all
right, but later slips off the water wagon and
quits. Meanwhile Betty serves him with
divorce papers in an effort to shock him out
of it, promising to marry Richard Arlen,
a Nevada cattleman, who has followed Betty
for a long time. Dan thinks he has lost his
wife, and sinks lower. He gets a last chance
with his old show. Betty appears to take her
old place, and when she tells him she is not
leaving him, Dan gets through the routine,
although very sick. They resume their life
in burlesque.

Comment: This is a re-make of the former
hit, "Burlesque," only this time it is treated
as more of a musical. The title number, old-
time favorite, is heard as the theme song, as
are several other venerable song hits, includ-
ing Rosie O'Grady. Also heard are two new
numbers by Mack Gordon and Josef Myrow,
one of which, What Did I Do? makes a
stunning number for Miss Grable all by her-
self in yellow satin slit-skirt dress, blue

'High Fury'

"High Fury," a story of mother love
set in the actual Swiss Alps, was re-
viewed on March 29, 1947 from London
under the title, "White Cradle Inn."
This United Artists release stars Made-
leine Carroll, with a cast including Ian
Hunter, Michael Rennie, and Michael
McKeag. The London reviewer said the
film should have strong appeal for wo-
men. A local showing of the picture this
week led an STR observer to say: "Miss
Carroll, Ian Hunter and the Made-in-
Switzerland label are the selling points.
Thrilling mountain-climbing scenes in
the climax should also attract. Can hold
top spot, but needs some exploitation
work." Produced by Ivor McLaren.
Directed by Harold French. Photogra-
phy by Derek Williams. Running time
now 71 minutes.

feather boa wrap, and some other colors.
The song, however, is as blue as they come.
Both the stars work beautifully together and
Dailey has a big dramatic scene at a party
in ,'Betty's hotel rooms as Arlen arrives.
Oakie and Havoc, as another married couple,
are right in the picture, and the ensemble,
including Jack Gleason, form a glamorous
background. Production values are tops as
you may expect for a Grable starrer, and
while the story is overly-familiar by this
time, the entertainment value is high. Don't
waste this one; it is a chance for a box-office
clean-up.

Sleeping Car to Trieste

(Reviewed in London)
Eagle Lion Drama 95 mins.

AUDIENCE SLANT: (Adult) This some-
what conventional story of a motley group
of passengers aboard the Orient Express is
played for thrills and comedy and should
satisfy most audiences.

BOX-OFFICE SLANT: A good action
picture and should do excellent business
where British pictures are liked.

Cast: Jean Kent, Albert Lieven, Derrick De Marney,
Paul Dupuis, Bonar Colleano, David Tomlinson, Alan
Wheatley, Finlay Currie, Hugh Burden, Coco Asian,
Rona Anderson, David Hutcheson, Zena Marshall and
others. Credits : Adapted from Clifford Grey's story
by Allan Mackinnon. Produced by George H. Brown.
Directed by John Paddy Carstairs. A Two Cities Film
presented by J. Arthur Rank.

Plot: Albert Lieven and Jean Kent, inter-
national adventurers, believe that Alan
Wheatley is aboard the Orient Express with
an important diary. They track him down and
murder him, involving several passengers.
Derrick De Marney, a married man, is in-
criminated through trying not to involve his
girl friend in a scandal. Detective Paul Du-
pois has the case satisfactorily solved before
Trieste is reached.

Comment: The Orient Express carries as
weird and motley a trainload of passengers
as any script writer could desire and they pro-
vide the meat for a crisp comedy thriller
which moves at a good pace and packs quite
a hefty punch. In addition to the main char-
acters there are a couple of French girls with
a neat line in smuggling millinery, a boorish
Englishman, a GI Joe, an ornithologist, a
self-centered author-lecturer and his down-
trodden secretary and a gent who is study-
ing railroad catering facilities — and who, in-
cidentally, provides much of the humor. John
Paddy Carstairs has directed skilfully, main-
taining interest in the many minor charac-
ters without allowing them to detract from
the main plot. Albert Lieven is a convincing
villain while Paul Dupois makes the most of

his opportunities. The feminine portrayals
are a weakness. There is, however, a little
too much emphasis on sex and many will
frown on the hero being a married man go-
ing away with his girl friend. Of its type,
"Sleeping Car to Trieste" is slick entertain-
ment with sufficient action to satisfy most
audiences, especially where British films are
popular.

* * *
(More BOX-OFFICE SLANTS
Will Be Found on Page 28)

18 Films in Republic
Backlog; Half Top-Budget

A new three-year high of 18 pictures await-
ing release has been announced by Republic
Half of this number are in the top-budget clas-
sification, including two Roy Rogers starrers
in Trucolor.

Heading the list are two Charles K. Feld-
man Group productions, Orson Welles' "Mac-
beth," which is currently having its world pre-
miere engagement in Boston, and the Techni-
color "The Red Pony," slated to be Republic's
Christmas release. Other deluxers in the back-
log are "Drums Along the Amazon," "The
Plunderers" (which opened in New York last
week), "Angel in Exile," "The Last Bandit"
and "Wake of the Red Witch." The two com-
pleted Rogers films are "Grand Canyon Trail"
and "The Far Frontier."

Completing the backlog are "Sons of Ad-
venture," "Homicide for Three," "Rose of the
Yukon," 'Daughter of the Jungle"; three Fam-
otfs Westerns starring Allan "Rocky" Lane,
"Sundown in Santa Fe," "Renegades of So-
nora" and "Sheriff of Wichita" ; and two ser-
ials, "Federal Agents vs. Underworld, Inc." and
"King of the Jungleland."

Haiti Outdoor Locale for
Siegel's 'Lydia Bailey'

Through a deal concluded last week be-
tween Producer Sol C. Siegel and the gov-
ernment of Haiti, that Caribbean republic will
be a locale for Siegel's Technicolor production
of Kenneth Roberts' novel, "Lydia Bailey,"
which concerns the liberation of Haiti during
the Napoleonic era. All outside filming will be
done on historic spots there, while interiors
will be made in England.

A mixed cast of British and American ac-
tors will be used in the picture, plus Haitian
natives. The picture is a so-called "quota film"
for England, and 20th Century-Fox, Ltd., of
England, is handling all details for shooting
there.

Wyler Buys Rights to
Remake French Trilogy

American remake rights to Marcel Pagnol's
famous French trilogy, "Marius," "Fanny" and
"Cesar" have been acquired by William Wyler,
director of "The Best Years of Our Lives," it
was announced in New York this week by Sirit-
zky International, distributors of the French
version of the trilogy.

Each film is a complete and distinct narra-
tive. Collectively they form one big story.
"Cesar," starring Raimu, last and latest of the
trilogy is now showing in New York.

Columbia Signs Rapper

Irving Rapper, who will direct "Anna Lu-
casta" for Security Pictures for release through
Columbia, has been signed to a term contract
by Columbia.

16

SHOWMEN'S TRADE REVIEW, November 6, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases of Theatre Operation

The Brass Tacks of Efiicient
Picture Theatre Management*

THE PROS AND CONS OF ADV. FILMS

By Jack Jackson

A recent invitation from J. Don Alexander took me to Colorado Springs to peek at Pike's
Peak and pitch my peepers around the commercial screen trailer plant of the Alexander Film
Co. In case you don't happen to know, Pike's Peak is considerably higher than the current cost
of on-the-nose feature film product which is a lot. of altitude by any accepted rule of measurement.
However, it's not so high that you can't see the snow that crowns its apex and — they tell me —
the cold, thin air prevents the boiling of water necessary to the making of good coffee. Being
accustomed to the tepid clime of Texas and a frequent imbiber of the potent elixer of the
coffee pot, no great inner strife was necessary to stifle my natural urge for daring and adventure
and influence a decision to forego the Peak and put my time to peeping.

The presentation of screen advertising has always been — and, with many, still is — a muchly
mooted question on the to-do-or-not-to-do agenda of theatre policy-making authorities. Since the
Alexander outfit is among the leading — if not the leading — creators, sellers and distributors of
screen advertising film, an outline of the premises, policies and objectives of the company are
pertinent to the problem and should prove helpful to big and little theatre operators alike.

What follows is not intended to influence decisions for or against the use of theatre screens for
the showing of commercial advertising film. I intend only to spread the pages of my well filled
Look Book on the table and leave the pro and con of my findings entirely to your judgment.

Those who are running screen ads and not getting the utmost inside and box-office revenue
from them will find some helpful suggestions and those who are still debating the dos-and-don'ts
of the matter will find a complete and unbiased report of what goes and what's intended in the
triple relationship between local merchant, screen advertising company and the theatre.

Sold and Delivered Over $60 Million in Screen Service

With just about everybody in this and other forms of business watching the profit thermometer
take a nose dive, the following figures are of particular interest :

The Alexander company is a $3,300,000 outfit with $3,600,000 of unfilled advertising campaigns on
hand.

During the 30 years the company has been in business it has sold and delivered more than
$60,000,000 worth of screen service.

During 1948 the company will pay to theatre partners running their service close to, if not
exceeding, the startling sum of $3,000,000. ,

It's a 15-acre plant with tremendous stage, laboratory, art, shipping and office facilities.
More than 7,000 negatives of 40- to 60-feet lengths (covering 60 lines of local business con-
cerns and national product ads in series of 26 to 52 separate films for each business) are stored
in underground vaults.

One hundred and thirty-five employes work in the shipping room alone to book and mail over
140,000 feet of advertising film daily at a postage cost of over $6,000 per month.

While the principal motive of Alexander is profit— even as you and I— the company is also
constantly aiming at the service target and possesses a sizable pile of ideals, ethics and customer
good-will among its assets. Proof of this lies in the fact that 85 per cent of their customers, both
merchants and theatres, are in the renewal category, with some theatres holding place on the
service list for 25 and 28 years.

In a discussion with one of the executives : Don Jr.,, Mike Mclnany, Roy King, Ken Rice
or maybe J. Don himself, I found that the company has considerable money advanced to theatres
against fulfillment of screen ad campaigns yet to be solicited, sold and collected for. It appears
that back during the depression many theatres and chains of theatres found their contracts for
the exhibition of screen advertising to be negotiable at their local banks for necessary loans. Even
the recent era of flush money has not kept many exhibitors from applying for "cash advance"
accommodations to cover unexpected outlays.

As one of its services the company encloses with each shipment of ad film a list of all the adver-
tisers contracted for display on the screen of the theatre for the current and coming week. Smart
showmen like Rip Payne and Brownie Akers of the Griffith Circuit directed that theatre cashiers
make use of the list by calling each merchant and advising him of the showing of his ad. This
tends to make ticket sales because most merchants want their families and friends to see their ad.

* This series copyrighted and must not be reproduced in part or whole without written permission
from Showmen's Trade Review, Inc.

Mike Mclnany, the top sales executive, in-
sists that his 100 and more salesmen are really
representatives of the theatre and engaged in
the important job of soliciting merchant coop-
eration for the theatre operator. When one con-
siders, as Mike does, that the merchant, when
he contracts for screen advertising, is acknowl-
edging the value of theatre cooperation as a
preferred method of increasing the number of
dings on his cash register, it's kinda difficult to
dig up any convincing argument in rebuttal.

As I see it, the trouble is that theatremen
seldom follow up the film ad salesman's mer-
chant gains. It seems that with the ice broken
and the merchant actually laying cash on the
line as evidence of his conviction that the the-
atre is a swell place and an excellent medium
of introducing himself and his wares to the
folks of the community, the gates are wide open
for a live-wire manager to go on to the full
coverage goal. Display of window cards, dis-
tribution of handbills in outgoing packages,
giveaways, two-for-one or part-pay ticket dis-
tribution and no end of other co-op effort should
be as easy as shooting fish in a barrel.

Listening to the fellows who sell and direct
the selling of screen advertising, one gets some
pretty sound argument about its value to mer-
chant, theatre and theatre patron alike. In these
circles the conviction exists that screen ads are
of genuine news value in that they portray to
housewives and others in the audience the
things that are new and available in the local
economic sphere. For instance : a woman sees
a beauty shop ad that illustrates a new and more
attractive manner of fixing her hair, a washing
machine that makes her housework easier, a
new method of preparing some item in the
culinary department of her home or a cheaper
and better method of accomplishing any of the
many essential personal and household duties
and services. To emphasize the news value of
the screen ad, I was informed of an instance in
connection with the new 1949 Ford. The cars
were not available on the floors of dealers at
the time the national announcement was made
but the screen ads had been prepared well in
advance and broke with the news. Many deal-
ers were in the position where they had to send
the curious to the theatre to see what the
muchly-touted new car looked like.

There is candid admission of the fact that
some screen advertising meets with poor recep-
tion in some theatres but stress is laid on the
very obvious fact that no theatre feature pro-
gram was ever known to satisfy completely 100
per cent of the audience and that the numbers
who accept and appreciate the ad messages far
exceed the squawkers. The well trained film
ad salesman is carefully instructed to discuss
his prospects with the theatre manager and to
be guided by his "yes" and "no" in the ac-
ceptance and rejection of contracts. Maybe he
doesn't do it all the time and sometimes gets an
urge to fill his commission pocket so forcibly that
he sells the theatre manager a bill of goods,
but his training and instructions are all against
the practice.

Frequently the theatre man makes the mis-
take of approving ads for the wrong type of
business but, I am told that even in such in-
stances where the ads get "boos," the company
is able to change the type of screen approach
and make the trailer acceptable. The library of
(Continued on Page 18)

year record at Astor Theatre, Reading
Pa.,— tops at Hollywood, Atlantic City;
Senate, Harrisburg; Warner, Memphis;
Roxy, Oakland; United Artists, Chicago;
United Artists, San Francisco!

18

RKO Consents
To Divorce

(Continued from Page 7)
in any other theatre in association with another
defendant.

6) From booking or buying for any of its
theatres through a booking agency which also
buys for other parties.

The proposed decree also waives the need of
a three- judge court, in favor of a single federal
judge to pass upon acquisitions.

Distribution Rule

In distribution RKO and RKO-Radio, as
well as the New Picture Company would be
enjoined from :

1) Demanding that an exhibitor fix minimum
admissions.

2) Agreeing with other distributors or with
exhibitors to maintain clearances, granting clear-
ances to theatres not in competition, or granting
"unreasonable" clearances between competitive
theatres.

3) Franchising excepting for "the purpose
of enabling an independent exhibitor to oper-
ate a theatre in competition with a theatre affili-
ated with the defendant."

4) Making formula, blanket or master deals.

5) Conditioning the sale of one picture upon
the purchase of another or others. (Exhibitors
who buy without the advantage of a trade
screenings would have the right to cancel 20 per
cent of the features not trade-shown within
10 days after they had been given the oppor-
tunity to look at the feature.)

The proposed decree recognizes the new
company in the same category as the non-
theatre owning defendants — Columbia, Uni-
versal, United Artists — providing that the New
Picture Company may upon application re-
ceive the same "benefits" as the three others
may receive when the court settles their cases.
The proposed decree also states :

"The New Picture Company further agrees
that this decree may be amended at any time
after the entry of such other decree to include
such new provisions against film licensing dis-
criminations as may be included in such other
decree."

License Right

However RKO has the right during the
reorganization period to license its pictures
into its theatres on its own terms, a right which
will become void at the end of the year period
allowed for reorganization when the New
Picture Company will have to deal with ex-
hibitors in accordance with the terms of the
existing decree.

Industry observers were inclined to believe
that the proposed decree was a victory for the
Government in that it would win both divorce
in separating RKO distribution from exhibition

Another First

New York's Paramount scored another
first Tuesday night as it became the
first theatre to use large-screen televi-
sion to show election returns. Scenes in
the WPIX (Daily News) television
newsroom giving returns as they came
in with analysis, and scenes of the
apathetic Broadway crowd were shown
at various breaks between the theatre's
regular program. That there is an audi-
ence for this was shown by the cheering
of the Trumanites in the theatre. Pro-
duction was average, editing could have
been better.— W.S.

O'Donnell Scotches Rumor

Declaring that he is "very happy with
my association with Interstate Circuit
and would not leave Texas for all the
tea in China," R. J. O'Donnell in a state-
ment issued from his headquarters in
Dallas Wednesday scotched a rumor
that he would head a company report-
edly being formed to purchase RKO
theatres.

and divestiture by breaking down the RKO
chain.

But trade circles also considered that RKO
would stand to gain some important points in
that it would be enabled to carry out what
seems to be the idea of Principal Stockholder
Howard Hughes to get out of theatre busi-
ness. Also that under the terms of separating
the interests it was still left with a well-spotted
circuit of houses in favorable trade locations,
a circumstance which might be extremely ad-
vantageous when theatre television comes of
age.

Further, RKO President Ned Depinet in
announcing the proposed separation to em-
ployes, seemed optimistic, declaring that dis-
tribution and theatre operations had always
been kept separate and indicating that an actual
division of the interests could easily be accom-
plished with the film men staying in the dis-
tribution business and the theatre men becoming
part of the new circuit.

The prospect of consent decrees for the other
theatre owning defendants — Paramount, 20th
Century-Fox, Warner Bros. — continued to be a
subject of unconfirmed talk with the odds
slightly against such steps in the cases of these
larger theatre holding companies on the ground
that the Justice Department was demanding
too much divestiture.

Columbia Wins
Third Dismissal

Columbia won its third straight victory in
getting itself eliminated from anti-trust suits
this week as the federal court in Buffalo dis-
missed it as a defendant in the Dipson suit.
Prior to this Columbia Attorney Lou Frohlich
had succeeded in getting Columbia eliminated
as a defendant in the Rivoli Theatre suit in
Buffalo and in the Fifth and Walnut Corpora-
tion suit in New York.

Hogtie 'Rope'

Warner Bros. "Rope" was banned in Spo-
kane this week prior to its opening with City
Commissioner William P. Payne declaring that
the picture's standards of the city's censorship
ordinance.

Calendar

NOVEMBER

9, meeting, Independent Theatre Owners Ass'n of
Northern California, Hotel Whitcomb, San Francisco.

10, 11, convention, Allied Theatre Owners of Indiana,
Hotel Antlers, Indianapolis.

12, 13, convention, West Virginia Theatre Managers'
Association, Terrace-Plaza Hotel, Cincinnati.

14, dinner for J. H. .Harris, William Penn Hotel,
Pittsburgh.

27-28, fall board meeting of National Allied, Nam

Orleans.

29-Dec. 1, annual convention. National Allied, New
Orleans

DECEMBER

4, testimonial dinner for R. J. O'Donnell, Baker
Hotel, Dallas.

6, 7, convention, Theatre Owners of Oklahoma, Skir-
vin Hotel, Oklahoma City.

FEBRUARY

21, 22, postponed convention, Allied Motion Picture
Theatre Owners of Western Pennsylvania, Hotel Wil-
liam Penn, Pittsburgh.

SHOWMEN'S TRADE REVIEW, November 6, 1948

Jackson . . .

(Continued from Page 16)

negatives available on practically every one of
the 50 or more categories is almost inexhaustible
and in most instances the change can be made
without added laboratory work, but the latter
will be performed if necessary to satisfy the
customer or the exhibitor.

The most difficult problem facing the serving
company is the laxness of exhibitors in return-
ing used trailers. Despite the fact that return
postage and .label is included in each shipment,
there are instances where 20 and more are al-
lowed to accumulate and occasionally shipment
is made only when a visiting representative
digs them out of the booth personally. When
this happens it is necessary for the company to
make new lead or tail strips of the local ad-
vertiser's message for each new shipment.

The Alexander concern serves film to some
9,000 theatres, mostly in the smaller towns, and
the expense involved bites deep into the profit
sheet.

To me the most convincing argument ad-
vanced for the use of screen ads — particularly
in neighborhoods and smaller towns — falls into
the category of my frequent preachments about
"Service to the community." It is based on the
indisputable premise that no theatre can expect
the people of a community to manifest greater
interest in the attractions it offers than the the-
atre is willing to convincingly manifest in the
general welfare and progress of the community.
The argument for exhibition of screen ads goes
something like this :

The prosperity of the theatre is totally de-
pendent on the prosperity of other merchants in
the vicinity. If business is slow in the local
grocery-butcher-department store line it will be
reflected at the theatre box-office. This situation
makes it a civic duty for the theatre to exert
its every effort to help other merchants to more
and faster sales turnover and in doing so, help
ticket sales to higher brackets.

If the theatre can, through admitting the
merchant to screen use, increase the merchant's
business to the point where an additional em-
ploye is needed, the theatre benefits to the ex-
tent of another wage earner and his or her de-
pendents becoming prospective paying patrons
,at the box-office.

That kind of reasoning makes the soundest of
horse sense to me and seems to mightily out-
weigh all the comparably petty contrary argu-
ments. The theatre that fails to be a depend-
able servant to the community will soon cease
to exist in the community as a profitable enter-
prise.

However, it is necessary that discretion be
used. The contracting of your screen to any
and every chap with a few feet of negative and
a camera is to be avoided. Make your deal with
a reliable outfit — of which there are many — limit
the number of presentations on each program ;
get together with the solicitor to decide the best
and most desirable of the merchants to be con-
tacted and sold. When the solicitation is com-
plete, follow up with each merchant by a per-
sonal call to welcome him to your advertising
family. Let him know you are interested in
seeing that he gets the fullest theatre coopera-
tion and then solicit his ideas on ways and means
whereby you can be of still further service to
each other.

As I understand it, most screen ad contracts
are sold on an every-other-week basis, and if
you limit your screen to the presentation of
three or four trailers per week, you'll have six
or eight merchants ready to cooperate on other
theatre activities. That's a mighty nice backlog
of cooperative support for any theatre.

SHOWMEN'S TRADE REVIEW, November 6, 1948

19

Regional Newsreel

News of Events and Personalities Reported by Correspondents Throughout the Nation

SAN FRANCISCO

San Francisco appearance of the "Friars'
Frolic," the "million-dollar show" sponsored
here by the Variety Club, topped the following
night's Los Angeles exhibition at the box-office.
The local stand at the Opera House grossed
a reported $53,000. The split is a purported
80/20 basis with the Friars organization on the
heavy end. Los Angeles showing, with addi-
tional acts which did not come to San Fran-
cisco, accounted for $31,000 there with heavy
revenue accruing from the massive program.

With theatre managers' estimates of show
business fall-off during the recent Portola Festi-
val running as high as 66 per cent along down-
town Market Street and somewhat less in the
neighborhoods, plans are reported under con-
sideration for a new approach by the industry
in coming years. The demand for more theatre-
men on key committees ; restrictions on the ex-
tensive freedom of carnivals and street dancing,
and request that parades' length be minimized
are all on the projected program.

Construction has started on the Monterey
drive-in, Monterey, Calif., for United California
Theatres, Inc., with completion expected by
next April. Ben Johnston Hollywood stunt-
rider for Director John Ford, is competing in
the rodeo finals of the Grand National Live-
stock Show being held here through Nov. 7.
Trans-California Theatres Co. — newly formed
theatrical enterprise headed by Rex Stevenson
and David Bolton — moved into new offices in
the Graystone Building. Louie Beamis, former
relief manager between the El Presidio and
Marina theatres, Baron & Nathan houses, is
now managing the El Presidio. Screen at the
Embassy Theatre, Dan McLean's house, has
received complete renovation.

Presenting their first social function under
their new title, Variety Club "Roustabouts"
(formerly Junior Executives) the night of Nov.
6, will conduct a festive "Barn Dance" at Va-
riety Club Tent 32 for members and visitors.
Farm costume, hay-seed music and rural food-
and-drink are the atmospheric props. Blumen-
feld's Motor Movies Drive-In at El Cerrito in
the East Bay opened Oct. 29. Joseph Noittzk,
formerly of Blumenfeld's Vista, is the manager.

INDIANAPOLIS

Horace Schock, operator of the Wayne, Ft.
Wayne, Ind., is booking ahead for November,
providing the weather permits. Herman Mor-
gan, according to latest reports, heads the
Universal-International presidential drive. Ben-
nett Circuit, is opening a new colored theatre,
with 400 seats, at Owens'boro, Ky., according
to Bloomer Bennett, head of the circuit. The
Air-Way Theatre, Evansville, Ind., is planning
to hold Wednesday maatinees.

John Keller, booker at RKO-Radio exchange,
is confined at home by a severe cold. RCA Dis-
trict Service Manager H. H. Mayer was a
business visitor at Mid-West Theatre Supply
Co. Monday. Dudley Williston, head of the
Williston Circuit, operating in Indiana and
Kentucky, left for his annual winter vacation
in Florida.

Hazel Patrick, contract clerk at 20th-Fox,
has resigned and joined the staff at Y and W

REGIONAL NEWS INDEX

Atlanta 22

Baltimore 20

Boston 20

Charlotte 24

Chicago 22

Cincinnati 22

Cleveland 24

Columbus 20

Des Moines 19

Harrisburg 22

Hartford 24

Indianapolis 19

Kansas City 22

Los Angeles 20

Louisville 20

Minneapolis 19

Milwaukee 21

New Haven 23

New Orleans 21

New York 23

Oklahoma City 24

Omaha 19

Philadelphia 23

St. Louis 24

Salt Lake City 21

San Francisco 19

Toronto 23

Vancouver 25

Washington 19

Management Corp. Joan Jones, receptionist at
Universal-International, is confined at home by
a sprained ankle.

Universal-International District Manager
Peter Rosian was a business visitor during the
week. Herbert Peckman, New York, and Bernie
Serlin, Warner Bros, local publicity director,
will direct the ballyhoo in Indiana on "June
Bride."

MINNEAPOLIS

The new Cedar, in the Seven Corners dis-
trict of the city, opened recently. Owned by
Nate Shapiro and Ben Berger, the house seats
820 persons on its single floor. Sebco, Inc., was
the designer and builder.

Recent visitors on film row were Ben Hurney,
who has purchased the Roxy, Bird Island,
Minn., and N. Morris of Olivia, Minn. Kelly
Evidon, Independent Film Distributors, is con-
valescing after being confined to Asbury Hospi-
tal for two weeks for an operation. Leonard
Olson, projectionist at the Pix, is back from a
trip to Norway.

Mandamus action to force a showdown on
their application for a theatre license in the
Falcon Heights addition of Rose Township,
St. Paul, has been served on the village coun-
cil by Paul Mans and associates of Minneapolis.
Minnesota Amusement Co. also is seeking to
get a license in the suburb.

No Movie Plugs

A policy of no movie advertising has
been adopted by KEYD, the new radio
"family station" in Minneapolis. Man-
ager Lee Whiting says the station does
not think too much of the kind of movie
announcements which the film companies
prepare for use on the air. However, to
date, no theatre has wanted to use
KEYD to plug its film bookings.

OMAHA

More than 2,800 miles of educational pictures
from the University of Nebraska will be shown
in the state during the present school year,
James W. Taylor, director of the bureau of
audio-visual education, announced. This is a
25 per cent increase over 1947-48.

Tri-States Theatres District Manager William
Miskell was the cardinal in Omaha's gala social
event of the year and crowned the new king of
Ak-Sar-Ben. Jim Shubert has resigned as
assistant at the West Dodge drive-in here to
join the Marines. Jerry . Dryden, assistant at
the Omaha Theatre, succeeds him. MGM Den-
ver Branch Manager Carl Nedley and Mrs.
Nedley visited their son, William, new MGM
first booker, for a week.

Changes at Warner Bros, include : Carol Bis-
son to replace Adele Anderson as cashier;
Marie Brown moved up to ledger clerk from the
booking department ; Delores Lasin added in
the booking department.

MGM Auditor John Ash is in town. Dorothy
Weaver, 20th-Fox assistant cashier, is recover-
ing from an operation. The Universal-Interna-
tional exchange was visited by C. J. Feldman,
western division sales manager from New York,
and Foster Flakes, district manager from Los
Angeles.

James Pickett, Hastings manager, was in for
the week to head the Tri-States drive in this
district. MGM Office Manager Fred Fejfar is
shifted to salesman. Other changes : Evelyn
Cannon to office manager ; William Nedley to
first booker ; Ferdinand Reuter to booker.

WASHINGTON ~

Jack Foxe, public relations man for Loew's,
designated the opening day of "Red River" as
"Texas Day" with suitable ceremonies. Sam
Galanty, Columbia Mid-East Division manager,
visited the Cleveland office, conferring with
Branch Manager Oscar Ruby. Loew's Capitol,
Palace and Columbia Theatres held midnight
shows on Oct. 30, for Hallowe'en.

Every Monday night will be stag night at
the Variety Club, for the balance of 1948. No
ladies will be admitted after 6 p.m. Newest
member of the Tent is George Stath, owner of
the Lido Theatre. Fred Kogod, chairman of
the Variety Welfare Committee, held a meet-
ing of his committee on October 27.

Columbia Publicist Sid Zins went to Louis-
ville, Ky., to handle the world premiere of "The
Return of October." Terry Moore, of the film,
was scheduled for personal appearances. Co-
lumbia has promoted Jimmy Whiteside from
booker to salesman.

DES MOINES ~

Kay Neal, secretary to Myron Blank of
Central States, has resigned to move to Los
Angeles, and was honored at a luncheon by the
girls of Central States and Tri-States.

Tri-States Omaha District Manager Bill
Miskell took an early lead in the circuit's show-
manship drive. Art Stoltz, Des Moines district
manager, was m second place. Meantime, G.
(Continued on Page 20)

20

SHOWMEN'S TRADE REVIEW, Nwember 6, 1948

REGIONAL NEWSREEL

(Continued from Page 19)
Ralph Branton, general manager for Tri-States,
announced the big prize for the circuit's most
courteous employe contest would be an all-
expense paid vacation trip to Hollywood.

Harold Marks has sold his theatre at Cam-
bridge, la., to take over the managament of
the Waterloo, Waterloo, la.

Columbia Exchange Manager Clark Baker
has entered a Des Moines hospital for observa-
tion. Bill Johnson, Monogram salesman, broke
his fopt in an accident while trying to put up
the storm windows on his house.

MGM Office Manager Fred Armington has re-
turned to his desk after several weeks' illness.
S. D. Rolke of Ripley, la., has purchased the
Grand at Grand Junction, la., from Fred
Thacker. Frank Scott of Sioux City has pur-
chased the Gem at Moville, la.

BALTIMORE

Mr. and Mrs. Morton Rosen, Monroe
Theatre, have returned from a New York
weekend at Grossingers. Sterling Wilson, War-
ner salesman, has resigned and has been re-
placed by Jack Eskridge. Joe Katzoff, National
Screen Service, spent the weekend in Baltimore
while visiting the territory. Sam Wheeler,
former Film Classics sales manager, has re-
turned to Washington from California to take
over the Screen Guild franchise. Walter Get-
tinger, Highland Theatre, is back from a
short New York visit.

MGM Manager Jerry Adams is escorting
Maurice Wolf around Baltimore. Warner Dis-
trict Manager C. Grimes is in town. Lou Cohen's
Alert Theatre in Essex is open on Saturdays
and Sundays only. Mr. and Mrs. Leon Back,
Rome circuit, are back from a New York jaunt.
Dewey Hotchkiss, Victory assistant, has been
out ill. Mr. and Mrs. Phil Buck, Windsor
Theatre, are spending some time in Hagers-
town. Sid Marcus, Patapsco and Brooklyn The-
atres, is looking for golf partners.

Hal Levy, Film Classics salesman, screened
two features at the Mayfair last week. Izzy Rap-
paport's Little Theatre is having a successful
run with "Henry V" second time around.
Mother of Raymonde Dixon, wife of Jim
Dixon, Elkridge drive-in manager, has arrived
from Marseilles, France, to spend the winter
with her daughter and son-in-law.

Exhibitor guests attending the luncheon for

Candy Enticement

Youngsters of Los Angeles are being
enticed into the Hitching Post Theatre
through gifts of candy on Saturday after-
noons.

MGM's Maurice Wolf included : Leon Back,
Rome circuit ; Lauritz Garman, Garman cir-
cuit; Morris Oletsky, Windsor; Sid Marcus,
Patapsco. Charles McLeary, Owen Schnepf,
John Stokes and Jack Sidney of Loew's ; MGM
manager Jerry Adams and Loew's City Man-
ager William K. Saxton introduced Wolf.

COLUMBUS

While Samuel T. Wilson theatre editor of the
Columbus Dispatch, was in New York, Tod
Roper subbed for him. That newspaper will
advance its amusement advertising rate one
cent a line daily and two cents on Sundays start-
ing Jan. 1. Birdie Irene Schmidt, who uses the
name of Vicki Owen on the radio, will conduct
a weekly movie and theatre program over
WVKO-FM when that new station starts broad-
casting the week of Nov. 15. Miss Schmidt was
a member of the Columbia stock company at
the Hartman last spring and during the war
appeared in Europe in the Red Cross Show-
mobile Plays. Station WVKO's application for
an AM outlet also has been denied by the
Federal Communications Commission.

The marquee of the RKO Palace has been
given a thorough refinishing following installa-
tion of its new upright sign. P. J. Wood, sec-
retary of the Independent Theatre Owners of
Ohio, has warned Ohio exhibitors not to delay
in making hotel reservations for the national
Allied convention in New Orleans, Nov. 29-
Dec. 1.

BOSTON

Dave Skeversky, who spent a leave of absence
this summer in England, is how back. Prior to
the trip, he was a booker for 20th-Fox ex-
change. Now he is New Haven salesman for
the same company. Kathy Cuddeford, the Eng-
lish girl associated with EL who was sent over
here for a brief period, has now returned to
London where she will resume her duties with
the exchange there.

Plans for area cooperation with the Will

Rogers Memorial Hospital drive have prog-
ressed greatly. Recently there was a meeting for
which all the exchanges were closed and em-
ployes were requested to meet at the Hotel Stat-
ler. Ben Rosewald, MGM, was chairman of the
meeting, and John Dervin, branch manager of
UA, and Al Koster, Variety Club, were the
principal speakers. They stressed the importance
of the work done by the Variety Club in its
charitable movements and of the needs for the
Will Rogers Memorial. An announcement was
made that the fund drive would be incorporated
into the Variety Club's annual drive on a per-
centage basis. All employes were requested to
cooperate.

Affiliated Theatres has added another house
to the chain — the Rex, Cambridge, Mass., once
known as the Olympia. This is number 78 for
Affiliated.

Miss M. Cynthia Fryefield, assistant Eagle
Lion cashier, has resigned to accept a position
with Colten-Abelson.

Joe Kelley, Universal-International salesman
for Maine, is the owner of a brand new washing
machine. He was the top man in the second
lap of Universal's Presidential Sales Drive.

Helen Helvitz has joined Affiliated Theatres.
Naomi Kaplan, booker of shorts at Affiliated,
has resigned and Albert Forni has taken her
place.

LOS ANGELES ~

All members of the YMCA were guests on
"Y" Day at the Iris Theatre in Hollywood on
Oct. 23. A Schwinn bike was given away to
a lucky youngster in a drawing.

Republic Switchboard Operator Sue Coffman
has returned to her job following a siege at
Queen of Angels Hospital.

Republic has a new biller named Norma
Driscoll, who took Ann Meith's place. This is
Norma's first stint on the row.

Lee Grunden has departed from Cooperate
Theatres to handle a new post with Earl John-
son, also a Cooperative ex-employe, who is
establishing a booking-buying setup.

The local Republic office has advanced to
within one-half of one per cent of the leading
New Orleans branch in the current James R.
Grainger Drive. Every employe in the place
wrote a personal letter to some exhibitor, urging
him to help them capture the prize money.

The International Brotherhood of Electrical
Workers came into National Labor Relations
Board proceedings last week. IATSE Local 695
wants a union shop vote of employes at Altec-
Lansing.

The Rubideux drive-in at Riverside opened
Nov. 3.

AT THEATRE OWNER CONVENTIONS. William Ruffin, Sr., head of the Ruffin Amuse-
ment Co. (left, in photo at left) is shown with RKO Vice-President Robert Mochrie at
the recent meeting of the Motion Picture Theatre Owners of Arkansas, Tennessee and
Mississippi, in Memphis. Mochrie addressed one of the sessions, while Ruffin's^son, William
Ruffin, Jr., was elected president of the organization. Photo at right, taken at the Kentucky
Association of Theatre Owners meeting in Louisville, shows Katherine Overstreet, presi-
dent of the Louisville Amusement Co., and Leon J. Bamberger of RKO.

LOUISVILLE

Theatre business in various sections of Ken-
tucky is expected to have something of a boom
now that the iburley tobacco markets have
opened for the sale of the 1948 crop during
the month. Good tobacco crops are usually fol-
lowed by greater receipts at the theatre box-
office.

Walter L. Campbell's Bell Theatre, Ravenna,
Ky., but recently remodeled, was entirely de-
stroyed by fire. He has not stated whether or
not he will rebuild. Louisville Safety Director
McCandless stopped the showing of a short
subject on "The Art of Making Love" at the
Ohio Theatre, which Manager Ford Tracey
was showing with a double bill of "Marihuana"

SHOWMEN'S TRADE REVIEW, November 6, 1948

REGIONAL NEWSREEL

and "False Colors" as a special program at
tipped prices. Tracey was also ordered to stop
selling a book on sex in connection with the
banned short.

Actor Van Heflin stopped over here for
visits with old friends, National Theatre Man-
ager Vance Schwartz and Boyd Martin, drama
critic on the Courier Journal.

The meeting at the Seelbach Hotel of the
Kentucky Association of Theatre Owners was
a most successful one and was attended by a
large number of exhibitors, equipment manu-
facturers and industryites in general. W. E.
Carrell gave a cocktail party at the Falls City
Theatre Equipment offices which was high-
lighted by a television and live talent show.
Banquet, dancing and a floor show at the hotel
concluded the convention.

E. E. Maggard of Morehead, Ky., is dead
of a heart ailment after an illness of almost
three years. He was the inventor of the Cosmo-
graph, an early motion picture machine which
later became outdated.

NEW ORLEANS

Republic Branch Manager C. V. Seicshnaydre
entertained James R. Grainger, the company's
executive vice-president, last week. Grainger's
visit came at an appropriate time for the New
Orleans exchange, too — for it had been leading
for the first three weeks in the Grainger Tenth
Anniversary Drive.

Peggy Cotten and Doris Bayard have joined
the staff at Universal's New Orleans exchange
as general clerks. - Mrs. Doris Stevens, former
Warner Bros, booker, is now employed as
booker at United Artists. Mrs. Edna Foster,
ledger clerk at Universal, has quit to keep house.
Flora Mae Adams succeeds her. Harold Vuco-
vich's "Sky Chief," open-air theatre at Pensa-
cola, Fla., closed last week. Away from the job
for a week ill, was Jaekie Then, biller at Para-
mount's New Orleans exchange.

MGM Office Manager H. A. Arata is vaca-
tioning for two weeks. Ditto Gloria Gonzales,
biller at MGM. New Orleans was a stopover
from Los Angeles to New York and then Italy
for Montgomery Clift, new Hollywood dis-
covery. He said he was taking the trip before
going to work under a new Paramount con-
tract.

New Orleans gets television — mainly via films
— Dec. 15. Fred Weber, general manager of
WDSU-TV, said the station would be ready
to begin operations on that date, with ABC
network shows recorded on films in New York,
Hollywood and Chicago, flown to New Orleans
for local airing. Two other stations have tele-
vision construction permits.

Cecil Kelly of Plain Dealing, La., opened the
Oil Theatre, Stamps, Ark., last week. The Pat
Theatre Lafayette, La., was set to open Nov. 3.

Shoeshine Boy Wins

Ten-year-old Mike Ford, who does a
shoeshine and gardenia-vending business
in the section of San Francisco where
Danny Andersen's Harding theatre is lo-
cated, wanted to win the giveaway bi-
cycle which the theatre is presenting
every third Saturday at its kiddie mati-
nees. Mike picked up stray coupons,
traded for more and on the drawing
night was presented with 75 additional
tickets by Harding customers. Result:
Little Mike won the bike — and Manager
Andersen swears there was no "fix."

SALT LAKE CITY

The Hallowe'en costume festival of the local
Motion Picture Club last weeked was the big-
gest industry party of the year thus far, accord-
ing to Club President Warren Butler. Mrs.
Howard Cahoon, wife of the iSelznick Releasing
Organization manager, was chairman of the
event. The Saturday morning Mickey Mouse
comic show for youngsters was also a Hal-
lowe'en event that kids will1 long remember.
It took the form of a Hallowe'en costume pa-
rade, with a bicycle as first prize for the cos-
tume most closely resembling a Tribune or
Telegram comic strip character, with a table-
model radio for the runner-up.

Columbia Manager of Exchange Operations
Hank Kaufman is here from New York con-
ferring with Manager William Seib and his
personnel. Former Paramount Booker Chick
Loyd has been appointed manager of the Egyp-
tian at Park City ; he is replaced as Paramount
booker by Bob Steedman. Fox Intermountain
Theatres District Manager Hall Baetz, back
from an Idaho-Montana trip, reports the Rio,
Billings, Mont., has been closed for renovation
and minor repairs, with a Christmas reopening
expected. Drive-in theatres in that territory,
Baetz reports, are operating several weeks
longer than usual due to the favorable weather.

Film Star Ken Murray chose the portrait of
Virginia Ware of Salt Lake City to reign over
campus activities in the four-day celebration of
Homecoming Week. Boys and girls' clubs in
Salt Lake City have increased from one to five
in the past six years. Manager Charles Pincus
of the Utah Theatre is putting on a midnight
show with the magician Wilford and 40 acts,
charging $1 admission.

MILWAUKEE

In a radio talk Milwaukee Budget Super-
visor George C. Saffran included in proposals
to increase the city's finances, one to raise the
amusement tax to five per cent to bring in a
revenue from suburbanites who patronize the
Milwaukee theatres. Standard Theatres' Pix,
Waukesha, has been repainted, new carpeting
laid in the lobby and down the aisles, and a new
office installed for Manager Larson. Bud Camp-
bell, who has managed theatres at Menominee,
Marinette and Milwaukee, has been appointed
manager of the Delavan, Delavan, Wis., re-
placing Brick Mulholland. Al Kulik replaces
Jerry Boyce, who goes to Chicago, as manager
of the Eastwood, Madison.

New incorporations include Mid-City Outdoor
Theatre, Inc., Milwaukee, of which the incor-
porators are L. F. Gran, H. M. Rosenband and
A. C. Stulga ; Maine Racine Theatre, Inc., same
incorporators ; Janesville-Beloit Outdoor The-
atre, Inc., Milwaukee.

An order has been issued for the arrest of
Manager Duane Schuvert of the Atlas, Mil-
waukee, who is charged with showing an al-
leged obscene picture which dealt with the
selling of illegitimate babies. Complaints were
lodged with the police after the first day and
Milwaukee Motion Picture Commission Treas-
urer Robert Druecker and two policemen viewed
the film the second day, when a warrant was
issued. The manager promised to withdraw
it but did not say when he would do so. The
film was still being shown when the same per-
sons visited the theatre that night, stopped the
{Continued on Page 22)

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22

SHOWMEN'S TRADE REVIEW, November 6, 1948

REGIONAL NEWSREEL

(Continued from Page 21)
show and ordered admission money refunded to
the audience, 65 per cent of which is stated to
have been juveniles. Schuvert's bail was fixed
at $500, with the case continued to Nov. 12.
The judge asked for a private showing of the
film to help him form an opinion.

The Milwaukee public library loans out more
films for home use than any other library in
the country, City Librarian Richard Krug states,
basing his statement on the report of the Ameri-
can Library Association.

KANSAS CITY

The Dickinson circuit is making some major
changes of operation, effective this week, in its
St. Joe houses. The King Theatre which has
been running part time, goes to full seven-day
operation ; the manager is Dallas Craig. The
Jo and the Rialto Theatres have been tied up
in a day-and-date situation, both playing same
feature and running a full week. These houses
open with "Life With Father" and continue
with "Key Largo." Mark Leslie handles the Jo,
and Helen Serber is manager of the Rialto,
which formerly was a second-run house. Bill
Meyer, district manager, said remodelling is
still under way at the King and will not be
finished for a couple of weeks. Work on the
Rialto, giving it a new glass-block front, has
been completed.

Lawrence Lehman is popping his vest buttons
over his new grandson, his first. The boy,
Lawrence Phillip, was born to Mr. and Mrs.
Martin Lehman Tuesday, Oct. 26 in Kansas
City. The youngster makes a fourth generation
eligible for the theatre game, Martin Lehman,
the senior, having introduced the family to
theatre business at the Orpheum here decades
ago. Lawrence has continued as manager of the
Orpheum, and for a time was assisted by his
son, Martin, father of young Lawrence.

Michelino A. Lenge, dean of Kansas City
orchestra leaders, died here Oct. 28. He was
musical director of the Orpheum Theatre when
it opened and held the post more than 30 years.
He was an organizer of Kansas City's early
day Symphonic Orchestra. He is survived by
his widow, Mary Alice, three daughters and
a son. The Lenges had been married 60 years.

CHICAGO

About 300 members of the Chicago Variety
Club and guests were hosted by Tom Flannery
of Whiteway Electric Signs at the Variety club
rooms as a boost to its charity — La Rabida
Sanitorium. Urbana drive-in, Urbana, 111., is
spending $20,000 to install 130 more in-car
speakers and ramps to accommodate that many
more autos. The old Congregational church
in Mendelein, 111., will be turned into a theatre
for Mundelein College by Charles Bresley of
Diamond Lake.

The following appointments have been an-
nounced : Helen Lax, former film and radio
publicist in New York, as head of Filmack
Trailers' special copywriting department, head-
quartering in Chicago; Arthur Stanisch, Al-
liance Theatres district manager in Ottawa, 111.,
succeeding H. P. Croy, who resigned to manage
the Mosinee Theatre, Mosinee, Wis. ; Harold
Sorrells, manager, Majestic Jacksonville 111.;
Mike Immerman, manager, Drake, Chicago ;
George Bressler assistant manager Biltmore,
Chicago ; L. Udwin, assistant manager, Lake-
side, Chicago ; Hector Bishop, manager Cine,

ADOPT PLAN. The Smith-Berger Concili-
ation Plan was adopted by the Allied Theatre
owners of the Gulf States when that group
met recently in New Orleans with Andy
W. Smith, Jr., general sales manager of 20th
Century-Fox. With Smith above (center)
are Abe Berenson, secretary-treasurer of the
organization, and W. A. Prewitt, Jr., presi-
dent.

Chicago ; Robert Beaudin, assistant manager,
Century, Chicago; F. Baldasti, manager, Portage
Park, Chicago.

A baby girl was born to Bonnie Baker, and
her husband, Frank Taylor, theatre booker.
Arnett Snell of the Variety Club is the father of
a baby boy.

The Morton Grove (111.) drive-in may soon
have to collect a four per cent amusement tax
which the village board expects to yield $15,000
annually. Rockford, 111., expects to receive
$60,000 revenue from its recently-enacted amuse-
ment tax. Motiograph's Fred Mathews and
Van Nieman after attending the SMPE con-
vention in Washington, will cover the south-
eastern territory in behalf of its new hi-intensity
reflector type lamp.

Percy Gladden of' the Roxy, Bloomington,
Ind., is dead following a long illness.

HARRISBURG

Winter promotional activities were studied by
officials of the central Pennsylvania and Vir-
ginia district of Fabian Theatres at a district
meeting held in the Penn Harris Hotel last
week. Fabian City Manager E. Gerard Wollas-
ton, and the two city theatre managers, Jack D.
O'Rear, Colonial, and Francis D. DeVerter,
Rio, with Edgar Goth, publicity man for the
area, were hosts to Lou R. Golding, division
manager ; Earl Westbrook, Norfolk ; Paul Glase,
Reading ; Charles Bierbauer, Allentown ; Fred
Osterstock, Easton ; Ward Kreag, Altoona ;
Dennis Shepherd, Johnstown ; A. Frank O'Brien,
Richmond, all city managers ; Floyd Stawls,
publicity director, Richmond; and Herman
Nowitsky, maintenance man for the circuit.

Cartoon shows at the Senate every Saturday
have been temporarily discontinued, reported
Manager Robert Sidman, as the "Juniortown"
series, a pre-war Fabian feature, was revived
at the Rio. Miss Genevieve Funk, veteran sec-
retary at the Colonial, was hostess to her 17
nieces and nephews and about 20 of their friends
at the annual Hallowe'en party.

New at Loew's Regent are Joan Phillips and
Helen Schmeck. New at the Colonial is Wini-
fred Smith. In the fields for the first day of
the hunting season were Ike Davis and Hop
Miller, both of the Colonial staff. Senate Man-
ager Robert Sidman entertained at a luncheon
in the Harrisburger Hotel, when Mrs. Maria

Strohmeir of Philadelphia, "Mrs. America of
1948," visited here in connection with promotion
for "You Gotta Stay Happy" at the Senate.
Official hostess was Miss Ruth Douglas of
Harrisburg, "Miss Pennsylvania." Newspaper
people were guests of Sidman. Mrs. Midge
Funk Brennan, former Senate cashier for seven
years, is home after spending several weeks
with her husband, stationed temporarily at
Parris Island, S. C, with the Marines.

ATLANTA

The Hapeville Theatre, Hapeville, Ga., of
which G. E. Gore is the manager, has been
raided again for the showing of an alleged
obscene picture. Gore is under a $21,000 bond,
with a hearing set for Nov. 15.

Theatres in Auburn, Ala., have raised prices
from 32 to 35 cents to cover the city's new tax.
The Cameo, St. Petersburg, Fla., is closed for
extensive remodeling, with reopening expected
in two months. Martin Theatres has opened the
new Review drive-in, Columbus, Ga., which is
under lease to Georgia Theatres, with Frank
Bickerstaff, formerly with the Fox, Atlanta,
as manager. T. J. Brent hopes to open his New
Arcade in Sanderville, Ga., before the end of
the year. Muscle Shoals Amusement Company
has opened the new Shoals at Florence, Ala.
Earl Kretzschmar opened the new Hanceville
in Hanceville, Ala., on Nov. 1.

Sulligent, Ala., will have Sunday movies,
starting at once, while the Macon. Ga., city
attorney has declared them illegal there. Mrs.
Agnes Shearhouse is back on the job as man-
ager of the Auburndale, Auburndale, Fla., after
a vacation. The New Grand, Slocomb, Ala.,
which was wrecked by fire, has reopened after
repairs costing $75,000. B. W. Wright and
Rosalee H. Wright have filed a $100,000 suit
in Gadsden, Ala., against A. B. Reese, Iner
Reese and Dwight Lee over the operation of
the drive-in at East Gadsden. S. Goldfinger,
owner of the Midwest Newsreel Theatre, Chi-
cago, was here buying films for his Surf. West
Palm Beach, Fla. Recent visitors from Birming-
ham, Ala., were Acme Theatres General Man-
ager Frank Merritt and Community Theatres
General Manager Harry Curl. Charles Mizell
of the Wilby-Kincey auditing department, was
a business visitor in Birmingham, Ala.

H. M. Newman of the Pastime, Sanderville,
Ga., is recuperating from a recent illness. George
Vucovich, owner of a theatre in Pensacola, Fla.,
died of a heart attack.

CINCINNATI

Chris Velas, of Bellaire, Ohio, is now oper-
ating the Noble Theatre, Caldwell, Ohio, hav-
ing purchased the theatre from Owner C.
Huprich. Charles Rodman, head booker for
Paramount, and Mrs. Rodman, celebrated their
44th wedding anniversary, Oct. 26. This also
marks 31 years of service with Paramount for
Rodman.

H. G. Fetick is now doing the booking and
buying of pictures for the Mayflower and Jewel
Theatres, Troy, Ohio, owned by Christian
Pfister. These houses were prior to this time
part of the Theatre Owners circuit. When Al
Kolitz, former Cincinnati salesman for RKO-
Radio, and now with the company in Denver
as Rocky Mountain district manager stopped
through Cincinnati the past week, he of course
contacted some of his old friends on film row.
Kolitz' daughter recently became engaged to a

SHOWMEN'S TRADE REVIEW, November 6, 1948

REGIONAL NEWSREEL

young Denver businessman ; and his older son
is now enrolled in the University of Denver.
Dorman Law, of Roseville, Ohio, has moved
into his new home, which he had built. The
Universal-International office personnel received
quite a thrill by the visit of Burt Lancaster.

NEW HAVEN

"Harold Tabackman, who owns the Boast-
wick, Bridgeport, and his wife celebrated a
wedding anniversary recently. Anita Rose, wife
of Harry Rose, Majestic manager, Bridgeport,
and Manager Otto Esposito of the Astor,
Bridgeport, observed birthdays. Movie Actor
Don Randall and Elaine Diana Maltzman, legit
actress, were married at New Canaan.

RKO's Jules Levy, whose son is a Yale
student, was here for the Yale-Dartmouth
football game. Ditto Columbia's Lou Weinberg
who was a guest of Mr. and Mrs. Harry Shaw
of the Poli circuit, and MGM's Paul Richrath,
the guest of Mr. and Mrs. Harry Rosenblatt
of MGM. Filmites seen at the local gridiron
dinner included I. J. Hoffman, head of Warner
Bros. Theatres, B. E. Hoffman, head of the
Warner legal department, and Poli Circuit
Publicist Lou Bown.

New decorations and installation of new
seats, lounges, carpeting, etc., in Al Pickus'
Stratford, Stratford, cost $61,000. Warner Bros.
Theatres Division Manager John Hesse and
Manager Ed Lynch of the Roger Sherman The-
atre inspected the new box-office and front of the
Loew Poli College managed by Sidney Kleper.
Manager Bob Carney of the Poli, Waterbury,
is trying out stage shows for a two-day policy
with the Tony Pastor band, Singer Vic Damone.

NEW YORK

The amusement industry got in behind the
drive to raise $600,000 for the New York
Guild for the Jewish Blind, a non-sectarian
organization, this week with Emil Friedlander
of Dazian's the theatrical costuming outfit, as
chairman. The campaign is to be climaxed with
a Tahnksgiving Eve banquet at the Waldorf-
Astoria.

Exhibitors Ike Levy of the Trenton Green-
wood and Maurice Ellis of the Trenton Center
were on the row this week. United Artists Sales-
man Dick Perry was also in reporting heavy
snows in upstate New York outside of Water-
town.

Harold Wiesner who went from here to Buf-
falo as an Eagle Lion salesman is back. He
quit, he says, because he couldn't find a place
to quarter his family in the upstate town.

Hallowe'en Party

"Mickey Mousers" who attended the
big Hallowe'en Mickey Mouse Club
Cartoon Fest sponsored by the Utah
Theatre, Salt Lake City and the Salt
Lake Tribune-Telegram were required
to take a comic strip torn from either
the Tribune or Telegram as an admission
"ticket." Otherwise the party was free
to all club members. A prize of a bicycle
was awarded for the best home-made
costume that looked like a comic strip
costume. A spelling bee contest, held
on the stage, was broadcast by radio
station KALL. Screen program included
the feature, "Isn't It Romantic," the
"Superman" serial and 10 cartoons.

Filmrowite Hilda Breier said "I do" Sunday
to non-industryite Henry Gottfried and has re-
tired from the business. Her replacement on the
row is another Hilda — Hilda Zimmerman.

Audience Research Institute Director Dr.
George Gallup will be the principal speaker
at the annual dinner of the Motion Picture
Pioneers, Nov. 17, in the Sert room of the
Waldorf-Astoria.

The open meeting of Ampa on Friday this
week at the Hotel Piccadilly was by reserva-
tion only, but it drew a large turnout to hear
Walter Wanger, producer of "Joan of Arc,"
speak on "The Wider Aspects of Motion Pic-
ture Advertising and Publicity." Joan Bennett,
star of the recently-released "Hollow Triumph,"
was on the dais.

Ann Revel, well known in industry circles,
has taken over the Travel Agency business
established by her late husband, Billy Revel
who died recently, in association with Leonard
J. Bronner of British American Tours.

Dominick Wolfe, Sr., 65, treasurer of Na-
tional Screen Service, who died last week in
the Medical Center of Jersey City, where he
lived, after a long illness, was buried at Mt.
Olivet Cemetery, Red Bank, N. J. Two sons
and two daughters survive.

TORONTO

Television is receiving much attention in
Canadian industry circles. It was discussed at
the recent meeting of the Motion Picture The-
atres Association of Ontario where fear was
expressed that it might prove a big competi-
tion to films. If Famous Players receives a
TV operating license for its circuit it would
operate mobile units for the covering of news.
If permit is granted, FPC would erect a tele-
vision mast on its downtown headquarters in
Toronto.

Odeon Theatres of Canada opened new the-
atres last week in Port Arthur and Fort Wil-
liams, Ont, under the supervision of Steve
McManus, former manager at Kingston. The
J. Arthur Rank chain has shut down the small
Nola at Ottawa which has operated for years
in the West End.

The Canadian Screen Publicity Company of
Toronto and Winnipeg is booking advertising
trailers into many theatres in Ontario for which
the exhibitors receive payment.

PHILADELPHIA

Abraham Ellis, of the Ellis Theatre chain,
accepted the chairmanship of the 1949 Com-
munity Chest campaign for the independent
theatre division of the motion picture industry.
A luncheon was held at the Ritz Carlton to
tee off the drive. Harry Freeman, Fox Theatre
publicist, arranged a special screening of "Cry
of the City" for the Philadelphia detective
bureau. Ed Hamilton, assistant shipper at
Warners, has resigned and is replaced by
James Keith.

Ethel Rudick, 20th Century bookers' stenog-
rapher, exercised her woman's prerogative, and
changed her mind about switching to Eagle
Lion. She will remain at 20th-Fox. Jerry Levy,
Columbia contract clerk, is on a New York
vacation.

The Motion Picture Associates held its annual
meeting and election of officers along with a
dinner at the Broadwood Hotel last week. Saul
(Continued on Page 24)

Astor — Atlanta; Bay State — Boston; Pam-o — Buffalo; Arter—

Charlotte; Capital — Chicago; Screen Guild — Cincinnati; Imperial
— Cleveland; Astor — Dallas; Selected — Denver; Allied — Detroit;
Selected — Kansas City; Astor — Los Angeles; Astor — Milwaukee:
Independent — Minneapolis; Connecticut Films — New Haven;
Dixie Film — New Orleans; Bell Pictures — N. Y. C; Capital —
Philadelphia; Astor — San Francisco; Crown — Pittsburgh; Special
Attractions — Seattle; Screen Guild — St. Louis; Equity — Wash-
ington, D. C. ; Peerless Film Canada — Toronto — Winnipeg-
Montreal.

24

SHOWMEN'S TRADE REVIEW, November 6, 1948

REGIONAL NEWSREEL

(Continued from Page 23)

Krugman, Atlantic States district manager,
attended a recent eastern divisional sales meet-
ing of SRO at the William Penn Hotel, Pitts-
burgh. Florence Averell, secretary to Bob
Lynch, lost a costume jewelry bracelet 'between
the garage and her office.

There were over 835 contributions the first
week to the Variety Club Heart Fund drive for
a camp for underprivileged children in the
contest being held by WiCAU-TV and the Daily
News. RKO Branch Manager Charley Zagrans
announced that among other changes, J. J.
McFadden is now covering the Allentown ter-
ritory. Eli Ginsberg, Jack McFadden and Joe
Schaeffer are back from Chicago where they
attended the annual meeting of the Colosseum
of (Motion Picture Salesmen. Pete McCalley,
steward at the Variety Club, is in Boston.

William J. Clark, executive vice-president of
National Film Service, left Philadelphia Oct.
30 to make a tour of Chicago, Omaha, Denver,
Salt Lake City, Butte, Minneapolis and Mil-
waukee where it has centers for the physical
handling of films.

CHARLOTTE

Charlotte Variety Club at the annual meeting
Nov. 1, elected the following crew members
for 1949: T. A. Little, Scott Lett, A. B. Cra-
ver, Hy Holston, H. F. Kincey, John Vickers,
Joe Bishop, Earl Mulwee, Ralph Iannuzi, Paul
Hargett and Gene Dyer. These crew members
will meet soon to elect other officers. Delegates
elected to the national convention of Variety
Clubs were Worth Stewart and R. D. William-
son ; alternates Jas. Greenleaf and Robert
Saunders.

The second annual Carolina College All-
Star charity football game to be played in Char-
lotte Sunday afternoon Dec. 5 will again be
sponsored by Charlotte Variety Club, with
proceeds going to Tent No. 24's heart fund.

S. D. Mitchell and C. H. Morgan of Green-
ville, S. C, expect to close their theatre
in Greenville, early in 1949. Film Classics Man-
ager Barney Slaughter, announces that the
Charlotte branch won fifth place in the recent
contest conducted by that company, which means
$500 in awards to the local personnel. Warren
Irving, district manager of Wilby-Kincey the-
atres in Columbia, S. G, sponsored the filming
of the Carolina-Clemson football game in Co-
lumbia. The ifilm was released by Astor Pic-
tures and was well received in the Carolinas.

CLEVELAND

'Screen Guild Manager Edwin R. Bergman,
has resigned effective this weekend, to become
interested in a project soon to be announced.
Clara Gaier, Screen Guild manager, will be-
come Mrs. Jack Rosenfeld on Dec. 5, returning
to her duties after a honeymoon. "Mickey"
Hart, National Screen booking clerk, took time
out last Saturday to be married to Sam Sa-
ceanm, with Frances Graham, also of NSS,
as matron of honor. Other NSS news is an-
nouncement of the birth of a daughter named
Barbara to Irving Marcus, salesman, and Mrs.
Marcus.

Charles B. Fogle of the MGM exchange main-
tenance department is a local MGM exchange
visitor. John Mihaly has sold the People's The-
atre, Akron, to Robert E. Gale. Mihaly is a
candidate for the State Senate. Last week the
son of Ruth Gardiniere, Co-op booker, presented

Praise Poole

A resolution praising the work which
Robert H. Poole, retiring executive di-
rector of the Independent Theatre Own-
ers of Southern California and Arizona,
did on their behalf, was adopted by the
members this week. The resolution
reads :

"Whereas, during the years of his employment
Bob Poole has earned a most respected place
among the leaders of this industry nationally, and
in all his activities has been recognized as a con-
structive influence in all branches of the industry,
and Whereas, we recognize the sincere, energetic
and capable services rendered by Mr. Poole, in
which he has served so well and accomplished so
much in promoting and protecting our interests
and welfare in inter-industry associations, trade
practices, distributor relations, civic, state and
national welfare movements, cooperation with our
government in every possible way during time of
war. Now, Therefore, Be it resolved that we
accept his resignation, but that we enjoy with him
the fact that he has a golden opportunity to better
his own personal interests and position."

her with granddaughter. This week the daugh-
ter of Lilian Behm, Universal-International
switchboard operator, presented her with a
grandson.

Lorain Fulton and Jennings, deluxe neigh-
borhood housse owned by John Urbansky, have
been turned over to Ohio Theatres Service for
buying and booking. Ramona Welson, secre-
tary to NSS branch manager for the past
seven years, has resigned. Frank Musto, for-
mer UA head booker, is now in a similar post
at the U-I exchange succeeding Wilbur Grant
whose doctor suggests a warmer climate.

Warner Zone Manager Nat Wolf produced
the 7-minute Community Chest trailer shown
on every local screen in connection with the
$5,500,000 Community Drive, just realised.
Wolfe also announced a five-cent increase in
admission prices at Warner theatres in Lima,
Mansfield, Sidney and Portsmouth and at the
Cleveland Variety.

Mrs. Elma H. Albrecht, 48, who operated
the Albrecht Film Service covering the Ashta-
bula area since the death of her husband, Louis,
last March, died suddenly in her home. She is
survived by two sons, who will carry on the
business, and two daughters.

HARTFORD

Perakos circuit will open on Nov. 10 the
new 1100-seat Elm, West Hartford.

Two Hartford Theatre Circuit houses, Co-
lonial, Hartford, and the Central, West Hart-
ford, have installed new seats. Harry F. Shaw,
division manager of Loew's Poli-New Eng-
land Theatres, called on Lou Cohen of Loew's

New Theatres

Minneapolis — Ted Karatz and syndicate, a 750-car
drive-in, Green Bay, Wis. L. G. Roesner and Al Smith,
drive-in near Winona, Minn. Clarence Kaake and Roy
McMinn, 550-car drive-in, near Superior, Wis.

Chicago — R. Levine, builder, 1030-seat theatre at
95th and Chappell; also 700-seater at Lockwood and
Archer.

Atlanta — H. Stanley Lee and Cecil Cohen a $100,000
theatre at Lake Forest, Fla. H. S. Lee, a theatre in
Jacksonville, Fla., to cost $100,000.

Salt Lake City — Fox Intermountain, a new Fox
Theatre at Missoula, Mont.

Cleveland — Sam and Maurice Barack, a 1,000-seat
indoor theatre in the vicinity of Cleveland.

Vancouver, B. C. — A milling firm of Camrose, Al-
berta, is erecting a new theatre there.

Seattle — A new theatre costing around $120,000 will
be built for the University of Washington.

Stowe, Vt. — Stowe-Mansfield Association, a 300-seat
film theatre in the new Stowe Center.

Osceola, Ark. — Moses Sliman, a 640-seat film the-
atre here.

Poli, and Fred R. Greenway of Loew's Poli
Palace. Howard Padowitz, assistant manager
at the Palace, has resigned, with Bob Gentner
as replacement.

The Walter Lloyds of the M&P Allyn saw
their house guest, Mrs. Jesse Clark, off to
Florida, following a Connecticut visit of sev-
eral weeks. Mrs. Clark, sister of Mrs. Lloyd
is the wife of the Paramount Theatres Circuit
district manager in Jacksonville, Fla. Lillian
Anderson, cashier at Central, West Hartford,
resigned to marry Allan Nearing of Hartford.

Joe Faith, operator of theatres in Bristol,
Unionville, Terryville, and Collinsville, all in
Connecticut, has returned from a trip to Eu-
rope. Norman Villevenu has been named as-
sistant to Paul W. Amadeo, manager of the
E. M. Loew's Hartford drive-in. Edward Har-
rison, former division manager in the Hart-
ford, Conn., territory for E. M. Loew's The-
atres, has been named manager of the Bijou
Theatre, Springfield, Mass., a B and Q circuit
house.

OKLAHOMA CITY

Miss Donna Briggs, of Tulsa, Okla., will be
one of five girls featured in a forthcoming
20th Fox short. Other entrants who will ap-
pear are Miss America, Miss Wyoming, Miss
Alabama, and Miss Montana.

MGM Star Van Johnson appeared at the
Will Rogers veterans administration Hospital
Oct. 27. Movie Star Van Heflin, was in Okla-
homa City, Oct. 28 and 29. From here he went
to Ardmore, to visit his grandmother, Mrs.
Alexander Heflin, and other relatives.

Several theatres here booked horror films
for their Hallowe'en programs. The Uptown
had two spook films, "Scared to Death" and
"House of Frankenstein" ; The Will Rogers
and May theatres also had double horror bills,
"House of Dracula" and "Frankenstein" while
the Agnew showed "Game of Death" and "Fear
in the Night." The Capitol held a special mid-
night show and the Warner had "Fabulous
Follies of 1948" with Van Heflin in attendance.

ST. LOUIS

Bud Moran, a veteran film salesman, is the
new St. Louis manager for the Selznick Re-
leasing Organization, succeeding Jimmy Mc-
Cann. Moran has been with Warner Bros.,
United Artists, Eagle Lion and Republic as
salesman. F. J. Lee, who succeeded Joe Wood-
ward as St. Louis manager for Eagle Lion, is
making an excellent impression among indus-
tryites here. Lee came here from Des Moines.
Warner Bros. District Manager Hall Walsh
was in Springfield last week conferring with
Frisina officials, and currently is in Des Moines.

Tilden Dickson has returned to his home in
Crystal City, Mo., following 10 weeks spent
with his mother on the Pacific Coast and with
his wife who is in Phoenix, Ariz., for her
health. Bill Williams of Union, Mo., and Caesar
Berutt of Rolla, Mo., are in the Dakotas shoot-
ing pheasants. Russell Armentrout of Louisiana,
Mo., has returned from a Colorado vacation.
Monogram District Sales Manager Nicky Gold-
hammer was a local visitor.

The St. Louis police department with the
cooperation of the International Brotherhood
of Magicians, put on nine free shows for
youngsters in various parts of the city on
Hallowe'en. Morton S. Gottlieb of Mid-States
Theatre Supply, and his wife are back from

SHOWMEN'S TRADE REVIEW, November 6, 1948

25

Baltimore where they spent most of their
vacation. Russell Bovim, manager of Loew's
State and Orpheum, and his wife left for a
two^week vacation in New Orleans. Albert W.
Butler has sold the Clayton, Clay City, 111., to
Vern Elliott. Joe Goldfarb has completed a
$30,000 remodeling and redecorating job on the
Uptown, Alton, 111.

Funeral of Arthur O. Mistier, 56, veteran
entertainer who had appeared at many film-
vaudeville houses, was held here Oct. 30.

VANCOUVER

Douglas 'Calladine, Bob Foster, Lloyd Pan-
tages and Fred Wilson represented Local 348,
Vancouver projectionists, at the 40th anniver-
sary dinner of Local 154, at Seatlte, Wash.
Nov. 28 has been selected as the date for. the
third annual film industry ball sponsored by
the Famous Players Theatre Managers Asso-

ciation of British Columbia at the Commodore
Cabaret. It is an annual headlight event of the
Vancouver industry.

New at International Distributors office is
Leone Stephens. Mary Brunt is new head
usherette at the local Orpheum, and Ruth Holm
at the Odeon Plaza. Strand Cashier Irma Pahl
has resigned in favor of home duties. Ralph
Calladine, who operated theatres on Vancouver
Island and at one time was Odeon circuit su-
pervisor, has bought a hotel at Goldstream, near
Victoria, Vancouver Island. His most recent
theatre interest was the Victoria Plaza. Bob
Holm of the State Theatre went to Bralorne
to install projectors and a sound system in the
Community Theatre in that company mining
town.

R. J. Dawson, 59, an oldtime showman and
member of the Canadian Picture Pioneers, died
last week. He had been ill for the past three
years. At one time Dawson owned and oper-
ated the Plaza at Kitsilano, the Royal, Para-

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COMIC BOOKS

THEATRES FOR SALE

COMIC BOOKS available from world's largest and

oldest theatre distributor. Best titles and latest issues
in stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

SOS IS DRIVE IN HEADQUARTERS — 180 Ampere
Arclamps, $795.00 a pair; complete sound projection
outfits, $1,995.00 up; New 500 Watt Western Electric
Booster Amplifiers, $650.00; New Dual in car speakers
with junction box and transformer, $16.75; new drive-
way entrance and exit signs, illuminated, $22.50; Burial
Cable, 6c ft.; Super Snaplite f 1.9 lenses increase light
25%, from $150.00; 40" Weatherproof reflex horns com-
plete, $39.75. S.O.S. Cinema Supply Corp., 602 W.
52nd St., New York 19, N. Y.

THROUGHOUT MIDWEST, SOUTHWEST
LARGEST ASSORTMENT. Leak, 3422 Kinmore
Dallas; 1109 Orchardlane, Des Moines, Iowa.

THEATRE GAMES

DIE CUT BINGO CARDS — $3.00 per 1.000. 1-7;
1-100. Screen Dial $20.00. S. Klous. c/o Showmen'
Trade. Review, 1501 Broadway, New York 18, N. 1

FOR YOUR BINGO GAMES. Controlled or u.
controlled, die cut, play right, priced right. Samples c
request. Premium Products, 354 W. 44th St., Nro
York 18, N. Y.

NEW EQUIPMENT

FOR THE BEST GOOD SOUND, PROJECTION
EQUIPMENTS, and All Supplies for Modern Thea-
tres, Everywhere, at Big money savings. Satisfaction
Guaranteed! Write: American Theatre Supply Co.,
Inc., 1504 — 14th Ave. at E. Pike, Seattle 22, Wash.

THEATRE SEATING

ONE GOOD DEAL LEADS TO ANOTHER— Ex-
hibitors keep coming back here for more — Fifteen
Ampere Rectifier Bulbs, $4.95 ; Vinylite plastic flame-
proof sound screen, sq. ft. 39^c; Weber Syncro Dy-
namic dual sound projection outfit, coated lenses, 1KW
arcs, rectifiers, RCA amplifier and two way speakers,
Worth $3,000.00, $2,2295.00; Masonite marquee letters,
35c up; RCA 868 replacement Photocells, $1.95; Re-
placement parts for Simplex 40% off; Simplex BB
Movements $61.20; Splicers, $4.25; 1000W T-20 Mog-
pref. C-13D, $3.95; 1500W $5.95; Soundfilm amplifiers
including record player, $124.75. S.O.S. Cinema Supply
Corp., 602 W. 52nd St., New York 19, N. Y.

LOW OVERHEAD MEANS LOW PRICES!
Beaded soundscreens 49c foot ; Superlite 44c ; 14" wire
reels $1.75; Bell-Howell 35mm splicers $3.95; Exciter
lamps . 39c; 15 ampere rectifier tubes $5.25. STAR
CINEMA SUPPLY COMPANY. 459 West 46th
Street, New York 19, N. Y.

SITUATION WANTED

VETERAN, 21, LICENSED PROJECTIONIST.

Several months experience Assistant-Manager, Mainte-
nance. Seeks position as Assistant-Manager, mainte-
nance, relief-operator, with opportunity for advancement.
Willing to go anywhere. Compensation secondary. Can
furnish good references. James A. Moffitt, Duncannon,
Pa.

STUDIO AND PRODUCTION EQUIPMENT

HOLLYWOOD AND POINTS EAST BUY FROM

SOS — 2V plastic storage batteries, new, $1.95; Unit
Eye Shuttle for Belhowell, $650.00; Bardwell McAlister
5000W Skypans, $111.75; Dinkie Inkies, $11.95; Baby
Keglites, $54.75 Baby Boomlites, $114.50; 2000W
Junior Spots, $129.50; Double Broads, $114.65;
Houston K1A 16mm processors, $3,485.00; Belhowell
35 mm sound printer, $2,750.00; 1/12HP 110V Syn-
chronous Motors, new $57.50; B. Maurer Variable
Density Recording Outfit, $2,275.00; Wall Single Sys-
tem Recording & Studio Cameras, magazines, lenses,
amplifier, mike, power supply, etc., rebuilt, $3,750.00;
Simplex 4 Star Preview Magazines, $395.00; 35mm
Threeway Sound Moviola, rebuilt, $895.00. Send for
latest Catalog. S.O.S. Cinema Supply Corp., 602 W.
52nd St.. New York 19, N. Y.

THE SEATS OF THE MIGHTY— and a mighty
good deal SOS gives you — 422 Stafford fully uphol-
stered padded back boxspring seats, all red plush, ex-
cellent, $5.25; 350 American panelback boxspring seats,
newly reupholstered, $5.25; 239 Heywood panelback
boxspring seats, newly reupholstered, $5.95; 200 An-
drews fully padded backs, boxspring seats, newly
upholstered, $6.50. Plenty others — get Chair Bulletin
15. S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.

USED EQUIPMENT

DUAL DEVRY XD TRANSPORTABLE PROJEC-
TORS with 3000' magazines, lenses, 1000W lamps,
amplifier, speaker, Rebuilt, $595.00; Rebuilt Roth
50/100A Generator, $395.00; RCA low frequency folded
baffles, worth $300.00, $99.75; Dual Simplex Acme Arc
Sound Projector outfit, complete, $1,295.00; Simplex
Rear Shutter Mechanisms, excellent, $195.00; other
Simplexes from $69.50; Dual Holmes $667.50; DeVry
Late XDC Theatre Sound Projection outfits with low
intensity lamps, $1,995.00; with 1KW arcs $2,495.00.
Get our 1949 Catalog. S.O.S. Cinema Supply Corp.,
602 W. 52nd St., New York 19, N. Y.

SOS REMOVES THE GUESS FROM USED
EQUIPMENT — Nothing leaves here unless it's abso-
lutely right. 50,000 Customers the world over built SOS
and keep buying here since 1926 because they get fair
treatment and their money's worth. Send for 1949
Catalog. S.O.S. Cinema Supply Corp., 602 W. 52nd
St., New York 19, N. Y.

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Proj. from
$195.00 up. Eyemo 35mm Cameras $245.00 up.
Arriflexes $725.00 up. Mitchell Outfit Complete
$6000.00. Write for Lists. Camera Mart, Inc.. 70 W.
45th St., New York, N. Y.

LOWER OVERHEAD MEANS LOWER PRICES I
Simplex rear shutter double bearing spiral gear me-
chanisms, rebuilt like new, $279.50; Powers $114.50;
RCA rotary stabilizer soundheads, rebuilt, $395.00
pair; DeVry XD projectors, rebuilt and complete,
pair, $745.00; Pair Strong 50 ampere lamphouses
and rectifiers, excellent, $425.00. STAR CINEMA
SUPPLY COMPANY, 459 West 46th Street, New
York 19, N. Y.

dise, Lyric and Lonsdale in Vancouver, and the
Plaza and Rio in Victoria. At the time of his
death he still had an interest in the Plaaz, Van-
couver, and the Plaza, Victoria, both of which
are under lease to Odeon Theatres.

ADVANCE DATA

On Forthcoming Product

Make Believe Ballroom (Columbia) Principals: Al
Jarvis, Ruth Warrick, Jimmy Dorsey. Director, Jo-
seph Santley. A musical comedy involving a fast-
talking woman press agent who gets a hot idea to pro-
mote her disc jockey client from two youngsters. The
boy and girl separate but end up by winning the con-
test and forming a life partnership.

Reign of Terror (Eagle Lion) Principals: Robert Cum-
mings, Arlene Dahl, Richard Basehart. Director, An-
thony Mann. In France of 1794, a reign of terror is
under way with a madman demanding dictatorship;
however, a faithful aide of Lafayette saves his nation
by bringing the madman and his crew to the guillotine.

Red Stallion in the Rockies (Eagle Lion) Cinecolor.
Principals : Red Stallion, Arthur Franz, Jim Davis.
Director, Ralph Murphy. Two circus performers, out
of work, get temporary labor at a ranch. One of them
eventually marries the daughter of the ranch owner,
while the older chap saves the rancher's wife from
death.

Henry, the Rainmaker (Monogram) Principals: Ray-
mond Walburn, Walter Catlett, William Tracy. Direc-
tor, Jean Yarbrough. When the mayor of a small town
holds up the garbage-disposal contract to gain campaign
contributions, another man runs for mayor and bases
his campaign on the weather; he deluges the town
with rain for badly-needed crops and causes reform.

VIEWS ON NEW
SHORT SUBJECTS

AMERICA'S NEW AIR POWER (20th-Fox) March
of Time No. 16. 18 mins. This subject shows what
is being done about U. S. air power in view of the
present international situation. Planes that won World
War II become obsolete as the air authorities swing
to jet propulsion, and there are scenes of the new type
planes in action, as well as views of the training neces-
sary to pilot these planes. The subject is timely and
informative and shows that much is being done in view
of the atomic threat. Release date, 10/29/48.

FACT AND FANTASY (A.F. Films) 7 mins. Five
science sequences with a comic fantasy treatment.
"Glub-glub" bird explains perpetual motion — no two
snowflakes ever alike — radio telephones in motor cars
— pure wool verified by chemistry at home — tomorrow's
trip to Mars. Release date: Oct., 1948.

JOURNEY TO MECCA (A.F. Films) 15 mins. A

non-Moslem penetrates the sacred confines of Mecca
at risk of his life and photographs pilgrimages to the
Holy shrine of the Kaaba and actual rituals at the
Great Mosque. Release date: Oct., 1948.

KABYLIA (A.F. Films) 10 mins. A glimpse of the
country, people and customs of the Berbers, who live
in the area between the Sahara desert and the Medi-
terranean Sea. On one hand are the old-fashioned
tribes, with their women held in virtual slavery; on the
other, the new city influenced by progressive ideas.
Release date: Oct., 1948.

BIG SISTER BLUES (Para.— FF7-5) Musical Pa-
rade Featurette. 14 mins. This Technicolor musical
has a cast that includes John Ridgeley, Lee Patrick,
Virginia Maxey, Anna Mae Slaughter, and Kathryn
Card. Ridgeley and Lee Patrick, parents of two daugh-
ters, are estranged, but visit the girls at their school.
During an entertainment the girls do a number and
break into a be-bop session. The school principal orders
them out of school, the parents join in protesting, and
in so doing are reconciled. The whole thing was cooked
up by the principal. Release date: 10/1/48.

CIVES YOU THE """•"'"'-■31
BEST VALUE IN fTIM JF.f.1

SPECIAL
TRAILERS

I THREE COMPLETELY |
EQUIPPED PLANTS

IV,

26

SHOWMEN'S TRADE REVIEW, November 6, 1948

Hollywood Newsreel

West Coast Offices — 6777 Hollywood Blvd., Hollywood 28. Calif.— Ann Lewis. Manager

PRODUCTION PARADE

By Ann Lewis

www,

With the signing of a new contract for an-
other year at Republic, Associate Producer-
Director Joseph Kane was immediately given
"The Vanishing Westerner" as his next produc-
tion to star William Elliott. Picture, which is
slated to start early next year, marks the be-
ginning of Kane's fourteenth year with the
studio. During that time he has directed all of
Republic's top western stars, including John
Wayne, Roy Rogers, Gene Autry and Elliott.

ifc ^

"The Furies," Niven Busch's new novel, has
been purchased by Hal Wallis Productions as
a potential starring vehicle for Barbara Stan-
wyck. Role will give Miss Stanwyck an oppor-
tunity to enact the same type of emotional per-
formance she turned in in "Sorry, Wrong Num-
ber." Filming will be done in 1949.

* * #

Sometime this month 20th Century-Fox will
start "Hard Bargain" with Jack Oakie in one
of the top spots. To be directed by Jules Dassin
and produced by Robert Bassler, the picture has
a trucksters background, and most of the
shooting will be done in the San Francisco
locale.

* * *

William Powell goes into the starring role of
Universal-International's "Take One False
Step," a suspense melodrama to be produced by
Chester Erskine. Production is being made from
an original screenplay by Irwin Shaw, author of
the best-selling novel "The Young Lions."
January is the starting date.

* * *

Producer Sam Katzman has just signed a
new seven-year contract with Columbia to make
four features a year under the banner of Kay
Pictures, and four serials a year under Esskay
Pictures Corp. insignia. Last feature under the
old deal is "The Mutineers," which Director Jean
Yarbrough is shooting with Jon Hall and Adele
Jergens heading the cast. In addition to the
above, Katzman is making the "Jungle Jim"
series for the studio.

* * *

Word comes via George Thomas, Jr., in
Paris, that French Producer Andre Sarrut is
preparing a program of American features with
French locale, to be filmed in actual settings.
First of these is currently shooting in Marseille
with Maria Montez, Jean-Pierre Aumont and
Lilli Palmer starred. No release or title is given.

* * *

Robert Taylor and Elizabeth Taylor are
presently in London for their starring roles in
MGM's "Conspirator" which Producer Arthur
Hornblow, Jr., expects to film there. While on
the continent, Hornblow will plane to Italy to
scout locations for "Quo Vadis," which he will
also produce.

The next picture for Yvonne DeCarlo, Uni-
versal-International's "Color Queen," will be
"Bagdad," Technicolor musical. This will be
her eighth color assignment during her four
years at the studio. She is currently working
in "Calamity Jane and Sam Bass," the film in

which she co-stars with Howard Duff. Pro-
ducer Leonard Goldstein plans to start "Bag-
dad" early next year.

* * *

At RKO this week, Executive Producer Sid
Rogell okayed a plan to have western-star Tim
Holt called by his own name in all future
stories in which he stars for the studio. This
means that Holt's current picture "Stagecoach
Kid," is the last in which the star portrays, a
fictional character on the screen, under another
name.

* * *

Producer Tony Owen is presently in Green
Bay, Wisconsin, filming background scenes for
his forthcoming Allied Artists film "The Green
Bay Packers." Owen will also film the famous
football team when they play the Los Angeles
Rams here on November 28. All this footage
will be used in the picture, which starts around
the first of the year.

t- * *

James Mason will portray one of the leading
characters in MGM's "Madame Bovary." Brit-
ish actor, making his second Hollywood film
appearance, joins a cast including Jennifer
Jones, Louis Jourdan and Christian Kelleen.
Studio claims that Mason read the script and
asked for the part. Vincente Minnelli directs,
Pandro S. Berman produces.

* * *

Both Gladys Cooper and Gloria DeHaven
signed new term contracts at MGM this week.
Miss Cooper is at work in the currently shooting
"The Secret Garden" and the studio is planning
to star Miss DeHaven in a Joe Pasternak
musical, as yet untitled.

To Star in Life Film Story

Producer Barney Gerard has announced plans
to film the life story of cartoonist George Mc-
Manus, with the popular creator of Jiggs and
Maggie starring.

McManus recently completed a top role in
Gerard's Monogram production, "Jiggs and
Maggie in Court." New property will be
called "Bringing Up McManus."

Studio Roundup

For the first time in several months, the
Hollywood production situation appears normal.
Forty films were in the making this week, as
compared to 42 three years ago and 41 two
years back. Last year at this same time, 41
pictures were before the cameras. The return
to normalcy was occasioned by several studios
getting out of the doldrums. Metro-Goldwyn-
Mayer was one lot that helped, with the start
of "Neptune's Daughter" on Oct. 27, in Tech-
nicolor. Edward Buzzell is directing the story
sequences, while Jack Donohue stages song-and-
dance numbers. Keenan Wynn- was selected for
a comedy role as a bathing suit manufacturer
who is supposed to be in love with Esther
Williams.

Jimmy Dykes, ex-manager of the Chicago
White Sox, was cast as himself by MGM for
"The Stratton Story" ; and another baseball
celebrity, Bill Dickey, famed Yankees slugger,
arrived in town from Arkansas to portray
himself.

The 17 Warner Bros, actors working in
"Task Force" aboard a U. S. Navy carrier are
observing a request made last week by the
ship's command that they remove their uniform
caps when not performing. The request was
made to eliminate unnecessary saluting on the
part of ship personnel and embarrassment to
the non-Navy actors. "Happy Times" shut
down production until Danny Kaye's return
from London in mid-November. A score of In-
dians came on the "Colorado Territory" set
at Warners last week as atmosphere players,
in Navajo costumes — but not one could ex-
change offstage conversation with Grey Eyes,
whom director Raoul Walsh brought from the
Navajo reservation in New Mexico when the
troupe returned recently from location. The 22
Indians represented eight tribes, but not a
Navajo in the bunch! And Warners had more
trouble when its makeup department had an
unusual demand for 150 hair falls, complete in
several hairstyles and colorings, for "Under
Capricorn." Every 'hairdresser and makeup man
in the place worked frantically and finished
'em just five minutes before deadline.

Screen Plays started its latest picture,

End of Double Features Predicted by Pete Smith

"Double features will ultimately kill themselves off," declares Pete
Smith, who has won STR's Leaders of the Motion Picture Industry
poll for four consecutive years for producing and narrating the best
live-action shorts. "A bad second feature will do more to kill the
double-feature practice than anything else, and there continues to be
more and more bad second features."

In an exclusive interview, the MGM shorts producer expressed his
conviction that those series of shorts which have withstood the "dualler"
craze these many years will ultimately come into their own.

Exhibitors, Smith declared, can help put over shorts when they are
given something they can promote. He cited his November release,
"Ice Aces," which will be plugged via loudspeaker announcements at
every performance of "Ice Capades," which is now on tour, and by its
exhibit of display material on the short.

An important factor in he continued success of Pete Smith Specialties
is in the constant teamwork of his unit. Dave O'Brien acts, directs and
gag-writes; Phil Anderson is Pete's general assistant; Joe Ansen is story editor and writer;
Joe Dietrick, cutter, and Ted Hoffman, sound.— JAY GOLDBERG.

Pete Smith

SHOWMEN'S TRADE REVIEW, November 6, 1948

Tt,

PICTURES STARTED LAST WEEK

COLUMBIA. Jolson Sings Again (Technicolor)
— Principals: Larry Parks, Barbara Hale, Lud-
wig Donath, William Demarest. Director, Henry
Levin.

MGM. Neptune's Daughter (Technicolor) —
Principals: Red Skelton, Esther Williams, Ri-
cardo Montalban. Director, Edward Buzzell.

MONOGRAM. Crashing Through — Principals:
Whip Wilson, Christine Larson. Director, Ray
Taylor.

PARAMOUNT. Easy Does It — Principals: Bob
Hope, Rhonda Fleming, Roland Young. Direc-
tor, Alexander Hall.

Top O'the Morning — Principals: Bing Crosby,
Barry Fitzgerald, Eileen Crowe. Director, David
Miller.

SCREEN GUILD. Rolling Wheels — Principals:
Robert Lowery, Pamela Blake, Hillary Brooke.
Director, William Berke.

20th CENTURY-FOX. Mr. Belvedere Goes to
College — Principals: Clifton Webb, Shirley
Temple. Director, Elliott Nugent.

INDEPENDENT. She Wore a Yellow Ribbon —
Principals: John Wayne, Joanne Dru, John
Agar, Victor McLaglen. Director, John Ford.

TITLE CHANGES
"The Rainmaker" (Mono.) now
HENRY, THE RAINMAKER.
"Last of the Badmen" (AA) now
BAD MEN OF TOMBSTONE.
"The Missourians" (Rep.) now
THE LAST BANDIT.
"Two Guys and a Gal" (WB) now
IT'S A GREAT FEELING.

LONDON OBSERVATIONS

Home Product Currently Besting Hollywood Films at
First-Runs; U-I Adheres to AU-U. S. for Duals Code

"Champion," on Nov. 4, with Kirk Douglas,
Marilyn Maxwell and Luis Van Rooten. Lip-
pert Productions' "Rolling Wheels" got under
way Nov. 2 for Screen Guild. Based on a story
of the transcontinental trucking industry, the
film is a semi-documentary.

George Marshall left Columbia Thursday
following some hectic arguments, and producer
S. Sylvan Simon took over directorial chores
on "Bonanza !" The first shooting of Columbia's
"Jolson Sings Again" was done at a local
theatre in Hollywood on Nov. 2. Bill Goodwin
was cast as Tom Baron, the role he played in
"Jolson Story" ; and Barbara Hale was signed
to a term contract and handed the feminine
lead. Ludwig Donath is playing Jolson's father
again, and Bill Demarest 'has his original part.

Paramount helped accelerate production with
the kickoff of "Easy Does It," Bob Hope-
Rhonda Fleming co-starrer. The entire action
occurs on a trans-Atlantic luxury liner. Bing
Crosby's "Top 0' the Morning" started Nov.
4, with Eileen Crowe coming all the way from
Eire for a top role in the comedy-drama placed
in a small Irish village. The largest atmosphere
and extra player call in two years was issued
last week when 400 enacted the big fight scene
between Victor Mature as Samson and a
Philistine army in Cecil B. DeMille's Technicolor
Biblical drama, "Samson and Delilah." The
scenes were filmed in mountainous terrain near
Hollywood.

Universal-International's "Calamity Jane and
Sam Bass" troupe returned from three weeks
of location at Kanab, Uta'h. Director George
Sherman started filming interiors Oct. 29, at
the studio. Due to the outstanding performance
he has given so far in "The Amboy Dukes,"
U-I last week exercised its option on James
Curtis several months before it was due. Curtis,
playing a teen-age hoodlum, is one of a group
of new faces to be introduced in this picture.

Merian C. Cooper and John Ford put an-
other film to work in the latest of their very
busy independent schedule. "She Wore a Yel-
low Ribbon" began last week in Monument
Valley for Argosy, the Cooper-Ford company.
In Technicolor, no release has been announced.
Included in the cast are John Wayne, Joanne
Dru, John Agar, Ben Johnson, Victor McLaglen
and George O'Brien.

Jock MacGregor

By JOCK MacGREGOR

If Hollywood ever hopes the government

will let it have a bigger slice of the British
market again, it must look to its laurels. The
hard facts are that the public which welcomed
the lifting of the ad valorem duty have been
generally disappointed
and found recent pic-
tures made in their own
country more to their
liking.

With few exceptions,
notably the essentially
American "Life With
Father," which is run-
ning up an enormous
gross, the ..pictures tak-
ing the money are those
produced in Britain.
Herbert Wilcox's gay
"Spring in Park Lane"
has set up a new high on the ABC circuit
and, remember, these are days of an alleged
box-office slump.

"Red Shoes" has proved the trade's pro-
phets, including myself, wrong. Despite a
big production budget, this story of the
ballet was launched with the minimum of
ballyhoo. There was no lavish premiere and
the advertising was restricted, but the public
found it for themselves.

"Oliver Twist," running four times daily,
is garnering rich returns for Rank, and
Korda is seeing the money rolling back for
"Winslow Boy" and "Fallen Idol." Less
important pictures like "Noose" and "Mir-
anda" are doing away above average busi-
ness.

It is extremely hard to name Hollywood
offerings doing comparable business. Not
even those showmen who complain about
British pictures can quote other than local-
ized successes of important product. Ana-
lyzed, crux of the matter is that the home
offerings stand up to extended runs with
extra performances daily in the city centers
which obviously milk the neighborhoods.
This raises the maximum return for the
producer, but for the exhibitor the American
film which had the normal week in the pre-
miere house is the better proposition.

* * *

Hollywood and Britain have their ups and
downs. A few months ago, the latter had a
bad run and now Korda's "Bonnie Prince
Charlie" serves the industry with a jolt.
Nearly $4,000,000 went into its making, yet
most second features are more entertaining.
Poor construction, indifferent production
values and unimaginative direction make this
two-and- a-quarter-hour Technicolor rebel-
lion a sad dirge.

* * *

Biting the hand that feeds them is to be-
come less practical for the critics. JARO are
stopping receptions after press shows fol-
lowing evidence to the Press Commission
suggesting their intentions could be mis-
construed. During the war these were prac-
tical, for it was not always possible to get
meals between two previews. Recently they
have been used by some of the less informed
to formulate opinions on the picture's
demerits.

Opposition to many scribes is stiffening
and egoistical essays on films may make way
for opinion more in keeping with circulation.
A few are creating a bad name for the ma-
jority. Many are most level headed in their
judgment and old timers like Jympson Har-
man, Ewart Hodgson and Reg Whitley re-
gard the cinema as an entertainment as well
as a potential art. Incidentally, Reg's rea-
soned support for Stewart Granger in "The
Daily Mirror" after several writers had at-
tacked him, was much appreciated in the
trade.

* # %

Paramount's George Weltner and 20th-
Fox's Murray Silverstone have been here
officially on routine business. Sam Seidelman
was recently here on a similar jaunt, but
this week-end U-I product opened in four
of Rank's West End show houses. This
seems more than mere coincidence. Inci-
dentally "Secret Behind the Door" is
teamed with "River Lady" and "Up in Cen-
tral Park" with EL's "Canon City" suggest-
ing that U-I is standing by Johnston's "All
American Program" pact.

* * *

Proof that money is no longer around is
the failure of some charity premieres when
fancy prices of up to $100 are asked for a
seat. Selling has been a. tough proposition
and several companies refuse to have any-
thing more to 'do with them.

Rank's proposed rental terms have been
shelved and the matter referred to the BFPA.
Meanwhile some independent showmen are
allegedly not booking, pending a settlement.

.* * * i

Dave Griffiths is understood to be becom-
ing managing director of the old established
Butchers Film Service and Sir Sidney Clift,
who has a lien on the Film Classics' product,
is joining the directorial board. This is a
sound tieup, for Butchers is associated with
Kays Laboratories which could develop Cine-
color here.

* * *

Many houses in competitive areas are find-
ing the lesser known reissues, such as those
handled by Monarch Renown, Eros and
Grand National more profitable than taking
late runs on new offerings. These firms put
out revivals for Columbia, Universal, Mono-
gram and other major companies who do not
find it practical to handle this stuff them-
selves. Some may be ten years old, but they
are playing to good money.

* * *

For the record: Expect sensational changes
in a major company ... a relative will be
sacked. . . . New censor's secretary Arthur
Watkins appears on the certificate for ^Bon-
nie Prince Charlie" for the first time. . . .
Robert Taylor here to star in "The Conspira-
tor" found many of the same pressmen to
greet him as when he made "Yank at Oxford"
here. . . . Eagle Lion had Sidney Green-
street's relations to London for the preview
of "Ruthless." ... It s a long time since a
better job of establishing an actress has been
done than that of Reg Wolff and H. Beck
on Hy Hazall in "Paper Orchid." . . . Her
name and photo have been constantly in the
papers.

28

SHOWMEN'S TRADE REVIEW, November 6, 1948

FOREIGN PRODUCT. . . BOX-OFFICE SLANTS

(Continued from Page 15)

Foolish Husbands

(French Dialog — English Titles)
Siritzky Int'l Comedy 106 mins.

AUDIENCE SLANT: Strictly Gallic in
flavor, this part-farce, part-comedy offers
some good laughs for those who understand
the quick repartee and the ticklish situations.

BOX-OFFICE SLANT: Only for the art
and foreign-language houses.

Oast: Fernand Gravet, Micheline Presle, Marie
Dea, Pierre Renoir, Bernard Lancret, Gilbert Gil.
Credits: A Discina production. Screenplay by Armand
Salacrou from his own play. Directed by Marcel
L'Herbier. English titles by Salacrou.

Plot: Fernand Gravet doesn't realize his
dreamy and somewhat dumb wife, Micheline
Presle, thinks she is in love with Gilbert Gil
until she disappears from home. Meanwhile
his pal, Bernard Lancret, thinks he is in love
with Marie Dea, who is the wife of Pierre
Renoir, 20 years older than she. First Lan-
cret and Marie soothe Gravet until he gets
his wife back. Then Renoir shows up and
it is Lancret's turn to be distraught. The
latter realizes his has been only an infatua-
tion and Marie goes back to her husband.

Comment: Played lightly and deftly for
three-quarters of the film, the story takes a
more serious turn toward the end, and this
development places the picture in the com-
edy category, rather than that of farce. This
little quota of depth gives the production a
character it would not otherwise have had.
Gravet and the others of the amorous quar-
tet offer finished performances in the fast-
breaking French school of comedy that will
certainly prove entertaining to those who
know French or appreciate the Gallic school
of acting. For average American audiences
outside these special groups, however, the
picture may prove a complete blank. It is
destined for the art and foreign-language
theatres only.

Four Steps in the Clouds

(Italian Dialog — English Titles)
Distinguished Films Comedy 88 mins.

AUDIENCE SLANT: (Adult) Close to
tragedy at one moment and near farce the
next, the film offers Americans a chance to
absorb the Italian conception of comedy.
Italian-speaking audiences, of course, will
love it.

BOX-OFFICE SLANT: Entirely for the
foreign-language houses except for some
grinds that might want to make capital out
of a few risque situations. Actually, the pro-
duction is cleaner than a hound's tooth.

Cast: Gino Cervi, Adriana Benetti, Enrico Viarisio,
Carlo Romano, Giuditta Rissone, Lauro Gazzolo, Urn-
berto Sacripanti, Silvio Bagolini, Aldo Silvani, Giacinto
Molteni. Credits: A Cines Production. Directed by
Giuseppe Amato. Produced by Alessandro Blasetti.
Screenplay, C. Zavattini, P. Tellini, G. Amato. Pho-
tography, Waclow Vick. Music, Alessandro Cicognini.

Plot: Cervi, a henpecked husband, is thrown

FILM RIGHTS INTERNATIONAL, Ltd.

Headquarters for Superior Foreign-Language Films of
Proved Box-Office Value for American Exhibitors

1600 Broadway

New York, N. Y.

into contact with a saddened girl, Adriana
Benetti, during a bus ride. The bus breaks
down just at her destination. She asks him
to help her by posing as her husband before
her family. It seems she is to have a child
and is not married. She fears her overbearing
father will throw her out. Cervi does the
Galahad act, with a number of farcical re-
sults, including the favorite one of where he
is to sleep. The ruse come out finally, and
when Cervi gives the father a good tongue-
lashing the latter relents and the girl is
safe. Cervi returns to his slatternly wife.

Comment: For students of the so-called
cinema this is a honey, for it clearly shows
the difference between foreign and American
comedy. Despite the fact that many of the
scenes are the broadest kind of farce, the
underlying motivation is serious indeed; that
is, if having a child out of wedlock is con-
sidered serious any more. At any rate, Adri-
ana Benetti, a starry-eyed, innocent-appearing
girl, hardly cracks a smile the whole time,
even when her grandfather is wallowing in
near slapstick. She could hardly do other-
wise because of the story. Cervi, who carries
the brunt of the situations, is a workmanlike
actor, with an appearance and personality
not suitable for U. S. audiences. The others
overact in genial fashion. Outside of the
foreign-language theatres, the grinds might
play it up for risque scenes, although actu-
ally the film is as harmless as Aesop.

When Love (alls

(Italian Dialog — English Titles)
Superfilm Musical Comedy 105 mins.

AUDIENCE SLANT: A light, frothy
number with personable actors, and backed
by pleasant music, that offers real entertain-
ment to those who can overlook the Italian
language barrier.

BOX-OFFICE SLANT: It's a shame this
film is not in English, but as it stands it
cannot emerge from the language and art
theatres.

Cast: Gino Bechi, Silvana Pampanini, Aroldo Tieri,
Liliane Laie, Carlo Romano, Gino Saltamerenda. A
PEG production. Screenplay, Vittorio Novarese. Di-
rector, Camillo Mastrocinque. Photography, Artuo
Gallea. Music by Nino Rota. Orchestral direction,
Fernando Previtali. Soloist for Senora Pampanini,
Ebe Stignani.

Plot: Gino Bechi and his wife, Silvana

FILM RIGHTS INTERNATIONAL, Ltd.

Headquarters for Superior Foreign-Language Films of
Proved Box-Office Value for American Exhibitors

1600 Broadway

New York, 1\. Y.

Pampanini, are opera stars who love each
other but are insanely jealous. The ballerina,
Liliane Laime throws a hook after Gino, who
is very susceptible to women. An old gaffer
trails Silvana all the time. In this situation
they separate and Gino sets out to visit Lili-
ane. On the way he is stopped by bandits,
but when they learn who he is they all be-
come good friends. After a short reconcilia-
tion Gino and Silvana part again and Gino
asks the bandit leader to kill him. This his
friend promises to do and the rest of the
picture consists of Gino's attempts to avoid
being killed. After a good old-fashioned
chase everything turns out happily.

Comment: Here is a delightful foreign
musical comedy that must have laid 1 them
in the aisles in Italy; even to an American
there are some good laughs. Besides this,
there is plenty of music, most of it operatic,
with Mozart's Don Giovanni getting most of
the play. However, there is one original
song, When Love Calls, that has the real
popular flavor and could — if discovered — be
made a hit here. Gino Bechi has a superior
baritone voice and plenty of personality to
boot. The women are all attractive and can
act, too. The production is top stuff, with
none of that shoddiness associated with some
of the Italian product. As we say, it is for
the foreign-language and art theatres, but
for them it is a knockout.

Cesar

(French Dialog — English Titles)
Siritzky-Int'l Drama 120 mins.

AUDIENCE SLANT: (Adult) Fare that
is both solid and delightful for thinking audi-
ences.

BOX-OFFICE SLANT: This is the final
installment of the "Fanny" trilogy which stars
Raimu, greatest film star France ever had.
Played alone or as part of the threesome,
the picture stands to bring extra business to
the art theatres.

Cast: Raimu, Pierre Fresnay, Orane Demazis, Char-
pin, Andre Fouche, Alida Rouffe, Robert Vattier,
Maupi, Doumel. Credits: Written, directed and pro-
duced by Marcel Pagnol. Photography, Willy. Music,
Vincent Scotto. English titles, Charles Clement.

Plot: When her husband, Panisse, dies
Fanny (Orane Demazis) is forced to tell her
son, Cesariot, that his real father is Marius,
Cesar's (Raimu) son. Marius (Pierre Fres-
nay) had left Fanny for the sea 20 years be-
fore without knowing she was with child.
She had married Panisse for security. Cesariot
finds Marius and visits with him several days,
without revealing himself. Marius' friends
play a joke on Cesariot, telling him they are
thieves and smugglers. The boy returns to
his mother and denounces his real father. She
does not believe the story. Marius, stung
when he discovers Cesariot is his son, goes
(Continued on Page 34)

SHOWMEN'S TRADE REVIEW, November 6, 1948

29

See Need for Special Handling of Imports

High Rentals Ho.

Foreign language films stand their
best chance of extending their market
here by increase in the volume of
bookings, according to a group of ex-
hibitors and film salesmen queried on
the subject.

The extension, these observers say,
can come only with a reduction of
rental prices under which exhibitors
may find inducement to spot the pic-
tures into occasional programs where
they will "balance" with Hollywood
product to make a satisfactory unit of
entertainment for American patrons.
The "art theatres," these observers
claim, can never give sufficient pene-
tration of the mass of the picture-
going public to develop substantially
wide acceptance of the better films
from abroad. That can come only with
presentations at the regular theatres,
and as a beginning the foreign producer
must be prepared to patiently seek out
suitable situations.

The problem facing distributors of
foreign-language films is stated in con-
crete terms by figures on rentals by W.
Varick Nevins III, manager of the Al-
fred Campus Theatre, Alfred, N. Y.

Down Playdates

"Because of the college," says Mr.
Nevins, whose theatre operation is car-
ried on in the auditorium of Alfred Uni-
versity, "I could run some foreign films
each year and have attempted to book
them regularly for the past four years.
But at the rentals asked, this is impossi-
ble. The distributors of these films ask
for a rental that ranges from 200 to 250
per cent above what I normally pay for
Hollywood product on straight percent-
age or flat rentals.

"I could use, at reasonable rentals,
about a dozen such films a year. I know
that would not look like much to the dis-
tributor, but there may be many other
places like mine.

"If the rental terms I have seen are
in effect all over the country, this may
explain why foreign language films get
only limited play dates."

Mr. Nevins' operation is run on a co-
operative basis with the University. He
is manager, treasurer and projectionist.
The auditorium is equipped with top-
notch equipment — Simplex E-7 Heads,
Simplex High Lamps, Voice of the The-
atre speakers, etc., he says.

Lack of Local Selling
To Theatres and Fans
Stymie Foreign Films

By BILL SPECHT (News Editor)

Foreign-language pictures are impaled on the
horns of a dual dilemma — product and distribu-
tion.

Incoming product is short, or to quote an
importing distributor :

"There are not the great number of pictures
to be brought to the United States that there
were two years ago. The bottom of the barrel
has been scraped."

Additional complaint is that the European pro-
ducer, astounded by the success of "Open City,"
is now demanding unreasonable sales fees for
American rights and that, attracted by the po-
tentialities of the American market, the pro-
ducer abroad is trying to "out-Hollywood Hol-
lywood" ' and is turning away from the blunt
realism which made the earlier foreign-language
films a success.

Both these complaints would not be unsur-
mountable obstacles, however, if the problem of
distribution was not becoming increasingly dif-
ficult. Despite the success that foreign-language
films have enjoyed and positive proof of their
salability when they offer quality and are
well marketed, the business is still largely con-
centrated in New York as far as sales are
concerned.

The story is told of one importer who had a
good feature which did well in New York and
got splendid reviews. The only way the ex-
hibitors outside of Gotham learned of it was
through trade paper reviews and the news
weeklies. When they finally located the address
of the distirbutor and wrote him, he promptly
quoted the highest price he could think of with-
out first ascertaining the possibilities of the
theatre seeking his film. Result : His particular
feature is not getting play dates whereas, with
good salesmanship and exploitation it could.

Need Particular Bookings

The foreign film producer for the most part
is forced to rely upon states rights outfits when
he seeks distribution outside of the immediate
metropolitan areas. Whether rightly or wrongly
there seems to be the impression that the
average states righter is not equipped for the
special selling job that must be done. The com-
plaint is made in New York that a states right
salesman will go out with several action pictures
and the foreign picture and try to sell them to
a regular prospect as a package deal.

The trouble with the theory is that the sales-
man is probably picking his regular customer
for "shoot-em ups" — an action house which
could not get a draw on the foreign-language
picture. The result is that the foreign film, which
incidentally is not backed up by any exploita-
tion material of any use, does badly, and that

a house in the same town which might have
given the film careful merchandising, is passed
up.

Whether these charges are in the main true
is a moot question. But that the foreign-field
distributor is not satisfied with his distribution
as it now exists is undoubtedly true. Whether he
will do anything about it is another open ques-
tion. Three men have had an idea on the sub-
ject— Noel Meadow, an importer; Oliver Unger
of Distinguished Films, and Bernard Jacon, the
last an exploiteer with an importer-distributor.

All three base their ideas on pooling product
and manpower.

Jacon would try to bring the principal im-
porters together and set up a central distributing
machine with offices in approximately six Amer-
ican cities from which the various exchange
areas could be blanketed. The combine would
send its own salesmen out into the field. It
would pool the pictures of its members and set
up a release calendar so as to market the
films with a view to releasing them at the best
time for results and not haphazardly and in
floods. Under Jacon's plans the central office
would set up an advertising and exploitation
campaign on each picture and merchandise it
individually.

But the main problems are to get the im-
porter-distributors together and to get financing.

Club for Foreign-Film Fans

Membership in the Foreign Films Movie
Club has passed the 10,000 mark, according to
Arthur Davis, club president.

Meadow Completes Titles
For 3 New French Films

Noel Meadow has completed the original
dialogue titles for three recent French-lan-
guage film importations by Vog Film Co.
The productions, set for early premieres in
New York by the Vog Company are:

Jean Cocteau's "Eagle With Two Heads,"
starring Edwige Feuillere and Jean Marais
and based on the stage play of the same title.

"Dedee," with Simone Signoret, Bernard
Blier and Dalio the principals of a cast di-
rected by Yves Allegret. The picture played
six weeks' engagement at the Gaumont-
Palace and Rex theatres in Paris.

"The Eternal Husband," adapted from the
Dostoievsky story of the same name and
starring Raimu. This is the last picture
made by the French star. Aime Clariond
appears in the principal supporting role.

Vog Film soon will have the print of an-
other interesting importation — a "modern
dress" version of "Manon Lescaut." The
film, produced by Henri-Georges Clouzot,
stars the producer's 19-year-old discovery,
Cecile Aubry.

Paris Theatre Drawing
From City and Suburbs

New York City's newest, and swankiest "art
theatre," the Paris, located on Fifth Avenue
and 58th St., draws its patronage from all sec-
tions of Greater New York and the suburbs,
according to a tabulation of addresses turned
over the the management with requests for pro-
gram mailings.

The new theatre concluded the first five-weeks
of an indefinite engagement of "Symphonie
Pastorale" to a total attendance of 63,291, the
management announced.

The Paris Theatre is currently operating on
a continuous run policy of five shows daily,
with a midnight performance Saturdays. The
"Symphonie Pastorale" feature is offered on a
program which includes the documentary short,
"A Visit With Henri Matisse," in which the
famous artist is seen at home.

FILM RIGHTS INTERNATIONAL, Ltd.

Headquarters for Superior Foreign-Language Films of
Proved Box-Office Value for American Exhibitors

1600 Broadway New York, N. Y.

#i DISTRIBUTOR OF ITALIAN and FRENCH FILMS

THE

Complete with
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Releases for general audience appeal and entertainment. Displayed
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49 FEATURES

|GINO BECHI

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In a daring and passionately
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BEFORE HIM
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SHOWMEN'S TRADE REVIEW, November 6, 1948

31

FOREIGN PRODUCT BOOKING GUIDE

The current listing of foreign-language pictures is based on
information supplied by U. S. distributors handling such films.

A. F. , FILMS, INC.
French

The Toy That Grew Up. English Nar-
ration. 17 minutes. (Cartoon.)
The Biography of the Motion Picture
Camera. English Narration. 20 minutes.
Daredevils of the Alps. English Narra-
tion. 20 minutes.

Camps of the Dead. English Narration.
20 minutes.

Rouad — Island of the Crusaders. English.

Narration. 10 minutes.

Spelunking — A New Science. English

Narration. 20 minutes.

Liberation of Paris. English Narration.

30 minutes.

Crafts of the Fire. English Narration.
10 minutes.

The Sunken Fleet. English Narration.
10 minutes.

Aubusson Tapestries. English Narration.
15 minutes.

Hermits of the Sky. English Narration.
10 minutes.

Four Years — A Summing Up. English
Narration. 10 minutes.
The Wheels Turn Again. English Nar-
ration. 10 minutes.

The Passing Hours. English Narration.
10 minutes.

Art Survives the Times. English nar-
ration. 10 minutes.

Letter From Paris. English narration.
20 minutes.

Glass Bell. English Narration. 10 min-
utes.

France Regains Her Frontiers. English

Narration. 10 minutes.

Spanish Gypsies. (Songs in Spanish). 10

minutes.

African Big Game. English Narration.
20 minutes.

Rhythm of Africa. English Narration.
15 minutes.

People of the Chad. English narration.
10 minutes.

Fact and Fantasy. English Narration. 7
minutes.

The Children's Republic. English Nar-
ration. 23 minutes.

ARTHUR MAYER & JOSEPH
BURSTYN, INC.
French

Marie Louise. English Titles. - Josianne.
93 minutes.

Portrait of a Woman. English Titles.

Francoise Rosay. 83 minutes.

The Last Train. English Titles. Charles

Boyer.

A Day in the Country. English Titles.
Jean Renoir.

Italian

Open City. English Titles. Roberto
Rossellini.

Paisan. English Titles. Roberto Ros-
sellini.

AZTECA FILMS, INC.
Spanish

Rancho De Mis Recuerdos. Manuel
Medel, Nelly Montiel. 100 minutes.
Lo Que Va De Ayer A Hoy. Enrique
Herrera, Charrita Granados. 110 min-
utes.

La Mujer Legitima. Sara Guash, Al-
berto Galan. 80 minutes.
Por Un Amor. Ramon Armengod, Mano-
lita Saval. 85 minutes.
Caminos De Sangre. Miguel Inclan,
Amanda Del Llano. 80 minutes.
El Hijo De Nadie. Manuel Medel, Emma
Roldan. 115 minutes.
Rosa Del Caribe. Maria Elena Marques,
Victor Junco. 85 minutes.
Casa De La Zorra. Virginia Fabregas,
Alberto Galan. 89 minutes.
El Deseo. Emilio Tuero, Rosita Fornes.
95 minutes.

Selva De Fuego. Arturo De Cordova,

Dolores Del Rio. 97 minutes.

Rayando El Sol. Pedro Armendariz,

Maria Luisa Zea. 92 minutes.

Papa Lebonard. Carlos M. Baena, Ramon

Pereda, A. Lamar. 75 minutes.

Hay Muertos Que No Hacen Ruido.

Tin Tan, Marcelo. 102 minutes.

Toda Una Vida. Maria Antonieta Pons,

Alberto Galan. 89 minutes.

Mama Ines. Ferando Soler, Sara Garcia.

90 minutes.

Herencia De La Llorona. J. Martinez
Casado, Paquita De Ronda. 85 minutes.
Maria Magdalena. Luis Alcoriza, Medea
De Novara. 110 minutes.
Pervertida. Ramon Armengod, Emilia
Guiu. 85 minutes.

Memorias De Una Vampireza. Ramon
Pweda. Adrians Lamar 7fi minutes.

Ay Que Rechulo Es Puebla. Sara Garcia,
Antonio Badu. 91 minutes.
La Devoradora. Maria Feliz, Luis Aldas.
112 minutes.

Loco Y Vagabundo. Manuel Medel,
Mercedes Barba. 90 minutes.
No Basta ser Charro. Jorge Negrete,
Lilia Michel. 106 minutes.
Cinco Advertencias de Satanas. Fer-
nando Soler, Ma. Elena Marques. 100
minutes.

Humo en Los Ojos. David Silva, Mer-
cedes Barba. 75 minutes.
Ud. Tiene Ojos de Mujer Fatal. Ramon
Pereda, Adriana Lamar. 81 minutes.
Nuestros Maridos. Emilia Guiu, Rafael
Baledon. 95 minutes.

Malditos Hombres. Mapy Cortes, Jose
Cibrian. 85 minutes.

Tigre de Jalisco. El Chicote, Delia
Magana. 91 minutes.

Morena de mi Copla. Conchita Martinez,

Abel Salazar. 86 minutes.

Mujer Contra Mujer. Armando Tokatian,

Charito Granados. 84 minutes.

Albur de Amor. Pedro Armendariz, Ana

Bronte. 78 minutes.

Se Acabaron Las Mujeres. Domingo
Soler, Rosita Fornes. 85 minutes.
La Otra. Dolores Del Rio, Agustin
Irusta. 97 minutes.

Principe del Desierto. Abel Salazar,
Malu Gatica. 83 minutes.
Si me han de Matar Manana. Pedro
Infante, Sofia Alvarez. 105 minutes.
Enamorada. Maria Felix, Pedro Armen-
dariz. 97 minutes.

Amar es Vivir. Rafael Baledon, Emilia
Guiu. 75 minutes.

Con la Musica por Dentro. Tin Tan,
Marcelo. 94 minutes.

Cocinero de Mi Mujer. Angel Carasa,

Alicia Ravel. 75 minutes.

Juan Charrasqueado. Pedro Armendariz,

Miroslava. 95 minutes.

Pecadora. Ramon Armengod, Emilia

Guiu. 82 minutes.

Reina de Reinas. Luana Alcaniz, Luis
Alcoriza. 85 minutes.

Las Colegialas. Maria Elena Marquez,
Gustavo Rojo. 75 minutes.
Ella, La Inolvidable. Lina Montes, Luis
Aldas. 80 minutes.

Pasiones Tormentosas. Ma. Antonieta
Pons, Crox Alvarado. 75 minutes.
Los Anos Han Pasado. Gloria Aguiar,
Jose Baviera. 95 minutes.
En Tiempos de La Inquisicion. Jorge
Negrete, Gloria Marin. 116 minutes.
Otono Y Primavera. Lina Montes
Emilio Tuero.

Casate Y Veras. Luis Aldas, Charito
Granados. 100 minutes.
Los Maderos De San Juan. Fernando
Soler, Sofia Alvarez. 115 minutes.
Mujer. Esther Fernandez, Agustin
Irusta. 90 minutes.

El Conquistador. Enrique Herrera, Ma-

riquita Rivero. 75 minutes.

Ave De Paso. Emilio Tuero, Amanda

Ledesma.

Feria De Jalisco. Ramon Armengod,
Emilia Guiu.

Ocho Hombres Y Una Mujer. Domingo

Soler, Malu Gatica. 115 minutes.

Una Gitana En Mexico. Paquita De

Ronda, Angel Garasa.

Rebelion De Los Fantasmas. Amanda

Ledesma, Gilbert Roland. 86 minutes.

Senor Tentacion. David Silva, Susana

Guizar.

Su Ultima Aventura. Arturo De Cor-
dova, Esther Fernandez. 85 minutes.

CINEMA SERVICE CORP.
Yiddish

Love and Sacrifice. English Titles. Can-
tor Waldman, Lazar Freed. 75 minutes.
Motel the Operator. English Titles.
Chiam Tauber. 80 minutes.
The Jewish Melody. English Titles. Isi-
dor Cashier. 85 minutes.
The Great Advisor. English Titles.
Irving Jacobson, Yetta Zwerling. 75
minutes.

Eli-Eli. English Titles. Ester Field,

Lazar Freed. 80 minutes.

Kol Nidre. English Titles. Lili Lilliana,

Loon Leibgold. 80 minutes.

Her Second Mother. English Titles. Esta

Saltzman, Muni Sasebrov. 80 minutes.

Where Is My Child? English Titles.

Celia Adler. 85 minutes.

Green Fields. English Titles. Helen

Beverly, Isidor Cashier. 90 minutes.

Mazel Tov Yidden. English Titles. All
Star Cast. 75 minutes.
Without a Home. English Titles. War-
saw Art Players. 80 minutes.
I Have Sinned. English Titles. Warsaw
Art Players. 70 minutes.
Jolly Paupers. English Titles. Warsaw
Art Players. 70 minutes.
The Living Orphan. English Titles.
Gustav Berger, Fannia Rubina. 83 min-
utes.

I Want to Be a Mother. English Titles.
Hannah Hollander, Leo Fuchs. 80 min-
utes.

Mirele Efros. English Titles. Berta Gers-

ten, Michael Rosenberg. 84 minutes.

Tkies Khaf (The Vow). English Titles.

Warsaw Art Players. 84 minutes.

The Dybbuk. English Titles. Warsaw

Art Players. 83 minutes.

The Eternal Jew. Leibele Waldman. 75

minutes.

CINE CLASSICS, Inc.
French

Atalante. English Titles. Dita Parlo,
Jean Daste, Michel Simon. 84 minutes.
Zero de Conduite. English Titles. Jean
Daste, Robert Le Flon, Du Veron. 44
minutes.

Star Without Light. English Titles.
Edith Piaf, Yves Montand, Jules Berry.
84 minutes.

Raboliot. Blanchette Brunoy, Julien
Bertheau, Lise Delamare. 90 minutes.
African Frenzy. (One Reel.) Travelogue
of Central African tribal dances. English
narration.

Douce. English Titles. Odette Joyeux,
Marguerite Moreno, Madeline Robin-
son, Roger Pigault. 90 minutes.
Pyrenees' Legend. (One Reel). English
Narration. Re-enactment of Charlemagne
legend and folk dances.
The Forgotten Orient. (One Reel). Eng-
lish Narration. Travelogue of Arabic
countries.

COLUMBUS FILM
DISTRIBUTORS CO.

Italian

Mio Figlio Professore. English Titles.
Aldo Fabrizi. 105 minutes.
Don Cesari de Bazan. English Titles.
Gino Cervi, Annaliese Uhlig. 105 min-
utes.

Partenza Ore Sette. English Titles.
Carlo Campanini, Chiaretta Gelli. 105
minutes.

Eternal City. English Titles. 70 minutes.

CONTINENTAL MOTION
PICTURES CORP.
Italian

Pagliacci. English Titles. Beniamino
Gigli, Alida Valli. 89 minutes.
Mamma. English Titles. Beniamino Gigli.
85 minutes.

I Gemelli. English Titles. Beniamino
Gigle. 103 minutes.

Canto Ma Sottovoce. English Titles.

Francesco Albanese. 85 minutes.

Re Del Circo. Clara Calamai, Maurizio

D'Ancora. 88 minutes.

T'Amero Sempre. Alida Valli, Gin*

Cervi. 92 minutes.

Ritorno. English Titles. Beniamiao
Gigli.

La Canzone de Capri. English Title*.
Giacomo Rondinella.
Fatalita. English Titles. Amedeo Nax-
zari, Maria Michi.

Io T'Ho Incontrata a Nap li. Leo

Dale, Anna Nevo. 65 minutes.

Pia de' Tolomei. Germana Paolieri. 79

mimutes.

Non Mi Muovo. De Filippo Brother*.
Piccolo Alpino. Elio Sannangelo, Mario
Ferrari.

Le Vie Del Peccato. Jacqueline Laurent,
Leonard Cortesi.

Velo di Sposa. Alida Valli, Amadeo

Nazzari.

O Sole Mio. Tito Gobbi. 95 minutes.
Musica Proibita. Tito Gobbi. 93 min-
utes.

{Continued on Page 32)

Exclusive VOG Film presentations

zooming across the 1949 horizon. . . .

Jean COCTEAU'S

1. EAGLE WITH TWO HEADS

. . . Currently breaking attendance records in Paris.

2. DEDEE

One of the world's greatest love dramas.

3. Dostoievsky's THE ETERNAL HUSBAND

starring the beloved RAIMU and distinguished French cast.

4. JENNY LAMOUR, The rage of Two Continents! Star-
ring Louis JOUVET and Suzy DELAIR.

5. THE LOVES OF CASANOVA

6. LUCREZIA BORCIA

The All-Time French Favorite.

Prepare for MANON (early in '49)

Directed by H. G. CLOUZOT, the man who gave you JENNY
LAMOUR.

(Films mentioned above are in French, with English titles)

VOG FILM CO.

229 West 42nd Street, New York (18)
'Phone: LO 5-7763 and WI 7-1014
Cable: VOGLAZAR Paris Office: 72 Champs Elysees

32 SHOWMEN'S TRADE REVIEW, November 6, 1948

FOREIGN PRODUCT BOOKING GUIDE (Continued)

DANUBIA PICTURES, INC.
Hungarian
Egy Szoknya Egy Nadrag. Kalman Lata
bar, Ida Turay. 80 minutes.
Ordoglovas. Alice Fenyes, Gyula Benko
85 minutes.

Valamit Visz A Viz. Paul Javor, Kathar
me Karady. 85 minutes.
Egy Tal Lencse. Paul Javor, Katharine
Karady. 84 minutes.

Csaladi Boldogsag. Gizi Bajor, Arpad
Lehotay. 80 minutes.
Eletre Iteltek. Paul Javor, Gyorgy Zador
92 minutes.

Kulvarosi Orszoba. Steve Nagy, Kath
arine Karady. 85 minutes.
Nera^f Rozsa. Joseph Bihari, Elma
Bulla. 62 minutes.

Heten Mint A Gonoszok. John Sardy.
Manyi Kiss. 82 minutes.
Ejfelre Kiderul. Leslie Timar, Vali Kacz.
85 minutes.

Szovathy Eva. Paul Javor, Katharine

Karady. 80 minutes.

Hegyek Lanya. Steve Nagy, Alict

Fenyes. 85 minutes.

Szerelmi laz. Julius Csortos, Margaret

Dayka. 76 minutes.

5-ob szamu orhaz. Paul Javer, Elma
Bulla. 72 minutes.

Bunos Vagyok. Julius Kamaras, Maria
Mezey. 92 minutes.

Mindenki Mast Szeret. Tivadar Uray,

Esther Szabo. 90 minutes.

Agnes Asszony. Paul Javor, Maria

Tasnady. 105 minutes.

Noma Kolostor. Paul Javor, Klara

Tolnay. 90 minutes.

DISCINA INTERNATIONAL

French

The Eternal Return. English Titles.
Jean Marais, Madeline Sologne. 94 min-
utes.

Blind Desire. English Titles. Jean Louis
Barrault, Edwige Feuillere. 88 minutes.
Talleyrand, the Limping Devil. English
Titles. Sacha Guitry.

Holiday. (Color) English Titles. Jacques
Tati.

The Damned. English Titles. Dalio,
Paul Bernard, Henri Vidal. 106 minutes.
Ruy Bias. English Titles. Danielle Dar-
rieux, Jean Marais. 104 minutes.

DISTINGUISHED FILMS, INC.
French

Amok. English Titles. 77 minutes.
Les Miserables. (In two parts) English
Titles. Harry Baur. 200 minutes.
Her First Affair. English Titles. Danielle
Darrieux. 80 minutes.
Carnival of Sinners. English Titles
Pierre Fresnay. 88 minutes.
Dangerous. English Titles. Viviane Ro-
mance, Louis Jouvet, Pierre Blanchar.
Wrath of God. English Titles. Viviane
Romance.

Wicked Duchess. English Titles. Edwige
Feuillere.

Midnight in Paris. English Titles. Raimu
83 minutes.

Savage Brigade. English Titles. 82 mis
utes.

Passionnelle. English Titles. Odette
Joyeux.

Confessions of a Rogue. English Titles.
Louis Jouvet.

Savage Brigade. English Titles. Charles
Vanel.

Vautrin. English Titles. Michel Simon,
Madeleine Sologne, Georges Marchel.
An Only Love. English Titles. Pierre
Blanchard, Micheline Presle.

Hungarian
Passionate Spring. English Titles. Cath-
erine Denagy.

Italian

Revenge. English Titles. Anna Magnani
80 minutes.

Walk in the Clouds. English Titles.
Gino Cervi.

German

Lysistrata. English Titles. Judith Holz-
meister.

EUROPEAN COPYRIGHTS AND
DISTRIBUTION, INC.

French

Non Coupable. English Titles. Jany
Holt, Michel Simon. 100 minutes.
L' Honorable Catherine. English Titles.
Edwige Feuillere, Raymond Rouleau.
95 minutes.

Jericho. English Titles. Pierre Brasseui,
iirochard, Santa Relli. 99 minutes.
The idiot. iingnsn iitles. .edwige
Feuillere, Gerard Philippe. 100 minutes.
L' Homme Traque. English Titles. Jean
Tissier, Louise Carletti, Marcel Her-
rand, Berval.

Florence est Folle. English Titles. Annie
Ducaux, Andre Luguet. Charpini &
Branca to.

L,' inevitable Monsieur Dubois. English
Titles. Annie Ducaux. Andre Luguet.
Francoeur, Sinoel, Tramel.

FILMS INTERNATIONAL OF
AMERICA, INC.
French

La Symphonie Pastorale. English Titles.
Michele Morgan, Pierre Blanchar. 107
minutes.

Italian

Tragic Hunt. English Titles. Andrea
Checchi, Carla Bel Poggio. 90 minutes.

FILM RIGHTS INTERNATIONAL
French

Angel and Sinner. English Titles. Michel-
ine Presle, Louis Salou. 86 minutes.
Contre Enquete. English Titles. Lucien
Coedel, Eouis Salou, Ja.iy Holt. 1U5
minutes.

Children of Paradise. English Titles.
Arletty, Jean-Louis Barrault. 140 min-
utes.

J^e Ferme Du Pendu. English Titles.
Chas. Vanel.

Macadam. English Titles. Francoise
Rosay, Paul Meuresse. 95 minutes.
Panic. English Titles. Michel Simon,
v lviane Romance. 98 minutes.
Father Damien. English Titles.
Who Killed Santa Claus. English Titles,
narry Baur, Renee Faure. 100 minutes.
The Idiot. English Titles. Gerard
Philippe, Edwige Feuillere.

Swedish

Crime & Punishment. English Titles.
Hampe Faustman, Gunn Wallgren. 100
minutes.

When the Fields Are in Bloom. English
Titles. Sigurd Wallen, Doris Svedlund.

GRANDI FILMS DISTRIBUTING
Italian
(All With English Titles)
Primo Amore. 105 minutes.
Return, Most Beloved. 91 minutes.
Lucia Di Lammermoor. Nelly Corradi.
107 minutes.

Mozart In His Eternal Melodies. 94

minutes.

Amami Alfredo. Maria Cebotari. 90
minutes.

Oltre L' Amore. Alida Valli. 97 minutes.

HOFFBERG PRODUCTIONS, INC.
French

L'Esclave Blanc. English Titles. Viviane

Romance. 90 minutes.

Dram De Shanghai. English Titles. Louis

Jouvet. 90 minutes.

fourbillon de Paris. English Titles. Ray

Ventura, Jean Tissol. 88 minutes.

I Sing for You Alone. English Titles.

Tito Schipa. 71 minutes.

Barge Keeper's Daughter. English Titles.

Louis Jouvet. 65 minutes.

Crime and Punishment. English Titles.

Harry Baur. 78 minutes.

Three Hours. English Titles. Pierre

Aumont. 91 minutes.

Carnival in Flanders. English Titles. 87

minutes.

Hatred. English Titles. Harry Baur. 71
minutes.

Tender Enemy. English Titles. 65 min-
utes.

Betrayal of Catherine the Great. English

Titles. Annie Vernay. 82 minutes.
Escape from Yesterday. English Titles.
Jean Gabm, Annabella. 95 minutes.
They Were Five. English Titles. Jean
Gabin. 78 minutes.

Love Life of Beethoven. English Titles.
Harry Baur. 82 minutes.
Pearls of the Crown. English Titles.
94 minutes.

The Puritan. English Titles. 84 minutes.

L'Orage. English Titles. Charles Boyer,

Michele Morgan. 84 minutes.

Heart of Paris. English Titles. Michele

Morgan, Raimu. 84 minutes.

Nina Petrovna. English Titles. Fernand

Gravet, Isa Miranda.

Princess Tarn Tam. English Titles,
losephine Baker. 76 minutes.
Claudine. English Titles. 88 minutes.

Italian

Tu M'Ami Io T'Amo. (I Love You —
You Love Me). English Titles. Alida
Valli, Amedeo Nazari. 95 minutes.
La Mia Canzone Al Vento (My Song
To The Wind). Giuseppe Lugo. 80
minutes.

II Corsaro Nero (The Black Pirate).
Ciro Verratti. 96 minutes.
Dente Per Dente (Measure for Mea-
sure). English Titles. Nelly Corradi,
Carlo Tamberlani. 84 minutes.
l/Uomo Venuto Dal Mare (Man of the
Sea). English Titles. Maria Mercader,
Massimo Serato. 86 minutes.
Un Mari Di Guai (Sea of Trouble).
English Titles. Umberto Melnati. 80
minutes.

Cosi Si Fa L'Amore (The Way to
Make Love). English Titles. 79 minutes.
Du Cuori Sotte Sequestro (Two Hearts
Entwined). English Titles. Massimo
Serato, Maria Mercader, 91 minutes.
Belle O Brutte Si Sposan Tutte (Beau-
tiful or Ugly, They Marry). Umberto
Melnati, Maria Dennis. 75 minutes.
Yittorio De Sica. Maria Denis. 84 min-
utes.

Pazza Di Gioa (Two on A Vacation).
English Titles.

Swedish

Pensionat Paradiset (Hotel Paradise).
Thor Modeen. 85 minutes.

Polish

Zabawka. E. Gucke, S. Sielanske, E.
Bodo. 82 minutes.

Pan Redaktor Szaleje. S. Sielanske. 82
minutes.

Ada, To Nie Wypada. Loda Nievirzanka.

93 minutes.

Spanish

Cuatro Corazones. Alberto Vila, Gloria

Guzman. 80 minutes.

Las De Baranco. Olinda Bozan. 80

minutes.

Noches De Las Mayas. English Titles.
85 minutes.

Sed De Amor (Thirsty for Love). Gina
Cabrera, Rafael Bertrand. 82 minutes.
Un Hombre Del Mar (Man of the Sea).
88 minutes.

Linda O Feo Se Casan (Beautiful or
Ugly, They Marry). 75 minutes.
Aventura Hipica. 71 minutes.
Quien Mai Anda. 66 minutes.

Czechoslovakian
Thunder in the Hills. English Titles. 82
minutes.

INTERNATIONAL FILM
EXCHANGE
French

Monsieur La Souris (Midnight in Paris).
Raimu, Aime Clariond. 89 minutes.
Copie Conforme (Confessions of a
Rogue). Louis Jouvet, Suzi Delair. 87
minutes.

Pour Une Nuit D'Amour (Passionelle).

Odette Joyeux, Alerme. 84 minutes.

Colere Des Dieux (The Wrath of God).

Viviane Romance, Louis Salou.

On Ne Meurt Pas Comme Ca (You

Don't Die That Way). Eric Von Stro-

heim.

La Duchesse De Langeais (The Wicked
Duchess). Edwige Feuillere, Pierre
Richard Willm.

Vautrin. Michel Simon, Madeleine
Sologne.

Un Seul Amor (An Only Love). Pierre
Blanchard, Micheline Presle.
Amok. Jean Yonnel, Marcelle Chantal.
90 minutes.

Le Cocu Magnifique. Jean Louis Bar-
rault.

Les Miserables. Harry Baur, Charles
Vanel. 200 minutes.

Premier Rendezvous (Her First Affair).
Danielle Darrieux, Louis Jourdan. 91
minutes.

La Main Du Diable (Carnival of Sin-
ners). Pierre Fresnay, Josseline Gael.
90 minutes.

Un Uomo Ritorno (Revenge). Anna
Magnami, Gino Cervi. 64 minutes.
Le Voile Bleu (The Blue Veil). Gaby
Morlay.

JEWISH FILMS DISTRIBUTORS
Yiddish

We Live Again. Documentary. 50
minutes.

LEO COHEN DISTRIBUTOR
French

Sirocco. English Titles. Viviane Romance,

Louis Jouvet. 90 minutes.

Paris-Frills. English Titles. Micheline

Presle. 95 minutes.

Blue Veil. English Titles. Gaby Morlay,
Pierre Jourdan. 95 minutes.
Girls Club. English Titles. Danielle Dar-
rieux. 95 minutes.

Henri Matisse. English Narration. 20

minutes.

La Taverne Du Poisson Couronne. Eng-
lish Titles. Michel Simon, Blanchette
Brunoy. 95 minutes.
Tonight or Never. English Titles. Sacha
Guitry. 90 minutes.

The Devil Blow. English Titles. Jean
Chevrier, Helena Bossis. 95 minutes.

LOPERT FILMS. INC.
French

The Raven. English Titles. 88 minutes.
Lover's Return. English Titles. 95 min-
utes.

The Room Upstairs. English Titles. 90
minutes.

Beauty and the Beast. English Titles.
90 minutes.

Mr. Orchid. English Titles. 100 min-
utes.

A Friend Will Come Tonight. English

Titles. 100 minutes.

A Cage of Nightingales. English Titles.

85 minutes.

Extenuating Circumstances. English

Titles. 90 minutes.

The End of a Day. English Titles. 95
minutes.

Italian

Shoe-Shine. English Titles. 88 minutes.
Spanish

Man's Hope. English Titles. 73 min-
utes.

MAGE FILMS
Belgian

Killers of Buchenwald. English dubbed.
Rene Herde, Andrey Gevrey, Werner
Degan. 80 minutes.

French

Forbidden Love. English dubbed. Harry
Baur, Victor Francen, Annie Ducaux.
80 minutes.

Girls of Paris. English Titles. Michel
Simon, Albert Prejean, Blanchette
Brunoy.

The Murderer Lives at Number 21. Eng-
lish dubbed. Pierre Fresnay, Jean Tis-
sier, Pierre Lanquey, Suzy Delair. 75
minutes. (Available with English titles —
85 minutes.)

Witchcraft. English dubbed and also
French with English titles. Lucien
Coedel, Renee Faure, Fernand Ledoux.
99 minutes.

La Dame De Haut Le Bois. English
Titles. Francoise Rosay, Madeleine
Rousset, Rene Blanchard.

OXFORD FILMS
Swedish

Blood and Fire. English Titles. Sonia
Wigert, Anders Hendrikson.
Torment. English Titles. Alf Kjellin,
Mai Zetterling. 95 minutes.

French

Fric-Frac. English. Fernandel, Arletty.

Czechoslovakian
The Merry Wives. English Titles. Adina
Mandlova. 90 minutes.

Film Rights International, Ltd.

Headquarters for Superior Foreign-Lang-
uage Films of Proved Box-Office Value.
1600 Broadway New York, N. Y.

SHOWMEN'S TRADE REVIEW, November 6, 1948

33

SAGA FILMS, INC.
Swedish

Appassionata. English Titles. Viveca
Lindfors, Georg Rydeberg. 93 minutes.
Queen for A Night. English Titles.
Gosta Bjorling, Gurli Lemon, Bernhard.
89 minutes.

First Love. English Titles. Ingrid
Bergman, Lars Hanson, Victor Sjostrom.
76 minutes.

Once Upon a Time. Thor Moden. 82

minutes. (Children.)

City of Stockholm. 12 minutes.

Gripsholm. 11 minutes.

Vestergyllen. 18 minutes.

SCANDIA FILMS, INC.
Swedish

Sun Over Klara. English Titles. Edvard
Persson, Barbro Flodquist. 103 minutes.
We Home Toilers. English Titles. Dag-
mar Ebbesen, Karl-Arne Holmsten. 100
minutes.

The Heavenly Play. English Titles. Rune
Lindstrom, Gudrun Brost. 104 minutes.
The Woman Takes the Command. Eng-
lish Titles. Rut Holm, Willy Peters, 90
minutes.

A Handful of Rice. English Titles. Po
Chai, Me Ying. 75 minutes.
There Burns a Fire. English Titles. Vic-
tor Seastro, Inga Tidblad. 103 minutes.
Goeransson's Boy. English Titles. Wey-
land Hildebrand, Emy Hagman. 86 min-
utes.

Life in the Country. English Titles. Ed-
vard Persson, Birgitta Valberg. 104 min-
utes.

The Station Master. English Titles. Ed-
vard Persson, Barbro Mollberg. 100
minutes.

Here And There in Sweden. English

Foreword. 131 minutes.

Skipper Jansson. English Titles. Sigurd

Wallen, Dagmar Ebbesen. 89 minutes.

The Clock At Roenneberga. English

Titles. Lauritz Falk, Vibeke Falk. 10O

minutes.

Teacher on a Spree. English Titles.
Karin Ekelund, Allan Bohlin. 83 minutes.
Turn of the Century. English Titles.
Edvard Persson, Stina Hellberg. 112
minutes.

The Girl and the Devil. English Titles.
Stig Jarrel, Gunn Wallgren. 90 minutes.
The Bachelor Brothers. English Titles.
Adolf Jahr, Emy Hagman. 104 minutes.
Desire. English Titles. Edwin Adolph-
son, Gunn Wallgren. 127 minutes.
Jens Monson in America. English Titles.
Edvard Persson, Mim Perssonr 125 min-
utes.

Widower Jarl. English Titles. Sigurd
Wallen, Dagmar Ebbesen. 110 minutes.
The Song of the Old City. Cinecolor.
English Titles. Edvard Persson, Mim
Persson. 125 minutes.
The Girls in Smaland. English Titles.
Aka G'ronberg, Sickan Carlson. 100
minutes.

SIMPEX COMPANY, INC.
French

Barge Keeper's Daughter. English
Titles. Louis Jouvet. 85 minutes.

Italian

Miracle of Monte Cassino. English and

Spanish Titles Fosco Giachetti. 90 min-
utes.

Incontri Di Notte. Carla Del Paggio,
Leonardo Cortese. 100 minutes.
Bernini. 20 minutes.

Mexican

Christ. The King. English Narration.

Jose Cibrian. 105 minutes.

Rayando El Sol. Pedro Armendariz. 100

minutes.

Viennese

Vienna Melodies. English Titles. Elfie
Mayerhofer. 92 minutes.

Special

Jack, The Giant Killer. Full length fea-
ture cartoon in color. 75 minutes.

SIRITZKY INTERNATIONAL
PICTURES CORP.
French

The Baker's Wife. English Titles. Raimu.
95 minutes.

Harvest. English Titles. Fernandel. 80
minutes.

The Well-Digger's Daughter. English
Titles. Raimu, Fernandel. 120 minutes.
Nais. English Titles. Fernandel. 105

minutes.

Le Schpountz. English Titles. Fernandel.
Angele. English Titles. Fernandel. 105
minutes.

Marius. English Titles. Raimu, Charpin,

Fresnay. 120 minutes.

Fanny. English Titles. Raimu, Charpin,

Fresnay. 120 minutes.

Cesar. English Titles, Raimu, Charpin,

Fresnay. 120 minutes.

Joffroi. English Titles. Delmont.

Merlusse. English Titles. Poupon.

The Queen's Necklace. English Titles.

Viviane Romance. 100 minutes.

Colonel Chabert. English Titles. Raimu.

105 minutes.

Volpone. English Titles. Harry Baur,
Louis Jouvet. 100 minutes.
Red-Head. English Titles. Harry Baur.
105 minutes.

Farrebique. (Prize winner 1947.) 80
minutes.

Antoine and Antoinette. (Prize winner
at Cannes Festival.) 100 minutes.

SUPERFILM DISTRIBUTING
CORP.

Italian (All With English Tides)

(1946-1947)

Little Martyr. Luciano D'Ambrosis. 103
minutes.

Before Him All Rome Trembled. Anna
Magnani, Tito Gobbi. 104 minutes.
Maria Malibran. Rossano Brazzi, Maria
Cebotari. 91 minutes.
Carmen. Viviane Romance. 97 minutes.
I Live as I Please. Ferruccio Tagliavini.
80 minutes.

Heyday for Marriage. Amedeo Nazzan,

Lilia Silvi. 89 minutes.

Lively Teresa. Lilia Silvi, Carlo Ninchi.

89 minutes.

Comedy of Happiness. Ramon Navarro,

Michel Simon. 116 minutes.

My Wife's Fiance. Leonardo Cortese,

Vera Carmi. 87 minutes.

The Bridge of Sighs. Paola Barbara,

Mariella Lotti. 91 minutes.

Life Begins Anew. Valli. 93 minutes.

Captain Tempest. Carla Candiani. 84

minutes.

Lion of Damascus. Doris Duranti. 79
minutes.

Blood Red Rose. Viviane Romance. 95
minutes.

Lady of the West. Michel Simon, Isa
Pola. 96 minutes.

(1947-1948)

The Story of Tosca. Michel Simon,

Rossano Brazzi. 105 minutes.

The Merry Chase. Rossano Brazzi, Clara

Calamai.

Rigoletto. Tito Gobbi, Mario Filip-
peschi, Lina Pagliuchi. 100 minutes.
The Great Dawn. Pierino Gamba, Renee
Faure, Rossano Brazzi. 85 minutes.
Anything for a Song. Ferruccio Taglia-
vini. 76 minutes.

The Lady Is Fickle. Ferruccio Taglia-
vini, Fioretta Dolfi. 82 minutes.
The Professor Takes a Wife. Lilia
Silvi, Leonardo Cortese. 90 minutes.
Too Many Women. Giuseppe Lugo,
Umberto Melnati, Carlo Campanini, Sil-
vana Jachino. 82 minutes.
Scarlet Rose. Renee Saint-Cyr, Vit-
torio De Sico. ,
The Iron Crown. Massimo Girotti, Gino
Gervi, Osvaldo Valenti, Rina Morelli.
121 minutes.

Henry IV. Clara Calamai, Osvaldo
Valenti, Rubi D'Alma. 92 minutes.
The King's Jester. Michel Simon, Ros-
sano Brazzi, Maria Mercader. 95 min-
utes.

Absence Without Leave. Amedeo Naz-
zari, Valli.

The Way Down. Adriano Rimoldi,
Dina Sassoli, Marisa Vernati.
So Little a Woman. Clara Calamai,
Fosco Giachetti, Assia Noris, Renato
Cialente. . , , . „ ,.

This Wine of Love. Tito Gobbi, Nelly
Corradi, Italo Hajo, Gino Sinimberghi.

90 minutes.

Titi Surrenders. Rassano Brazzi, Clara
Calamai.

La Vita De Boheme. Louis Jourdan,
Maria Denis. 93 minutes.
Cavalleria Rusticana. Leonardo Cortese,
Isa Pola, Carlo Ninchi. 82 minutes.
1948-49

When Love Calls. Gino Bechi, Silvana
Pampanini, Liliana Laine. 105 minutes.
Two Dozen Red Roses. Renee Saint-
Cyr, Vittorio De Sica.
Camp 119. Aldo Fabrizi, Vittorio De
Sica, Massimo Girotti, Olga Villy.
The Merry Chase. Rossano Brazzi, Clara
Calamai.

The Loves of Don Juan. Adriano
Rimoldi, Dina Sassoli, Paolo Stoppa.
So Little a Woman. Clara Calamai,
Fosco Gischetti, Assia Noris, Renato
Cialent.

The Way Down. Adiano Rimoldi, Dma
Sassoli, Marisa Vernati.

Assunta Spina. Anna Magnani, Eduardo
De Filippo.

The Loves of an Artist. Rossano Brazzi,
Germana Paolieri, Mariella Lotti.
Love in the Clouds. Rossano Brazzi, Isa
Pola.

Montecassino. Nbaldo Lay, Zora Piazza,
Pietro Bigerna, Rodolfo Neuhaus.
French (With English Titles)
(1946-1947)
Carmen. Viviane Romance. 97 minutes.
Comedy of Happiness. Ramon Navarro,
Michel Simon.

(1947-1948)
Angel. Viviane Romance, Georges
Famant. 95 minutes.

La Chartreuse De Parme. Gerard Philip,
Renee Faure, Maria Casares.
La Vie de Boheme. Louis Jourdan,
Maria Denis. 93 minutes.

English

Starless Journey. Cast of Navy crew
and technical staff.

TIMES FILM CORP.
Italian

To Live in Peace. English Titles. Aldo
Fabrizi. 82 minutes.

The Bandit. English Titles. Anna Mag-
nani. 102 minutes.

TRANS-INTERNATIONAL
PICTURES CORP.
French

Widow Misbehaves. English Titles.
Raimu. 81 minutes.

Open Road. English Titles. Victor
Francen. 80 minutes.
Gibraltar. English Titles. Viviane Ro-
mance. 81 minutes.

Katia. English Titles. Danielle Darrieux.
88 minutes.

ARTHUR MAYER & JOSEPH
BURSTYN, INC.
English

Forgotten Village. John Steinbeck-
Burgess Meredith.

The Illegals. Tereska Torres, Yankel
Mikalowitch.

Poison Pen. Ann Todd, Flora Robson.
Riders to the Sea. Sara Algood ana
Irish Abbey Players.

My Father's House. Ronnie Cohen,
Irene Broza.

DISTINGUISHED FILMS, INC.
Quiet Weekend. Derek Farr, Frank Cel-
lier, Marjorie Fielding.
Torrent. Rene Faure, Helen Vita, George
Marshal.

ENGLISH FILMS. INC.

Diary for Timothy. Narrated by Michael
Redgrave, Dame Myra Hess and John
Gielgud. 40 minutes.
Children on Trial. Personnel of British
Fuvenile Courts and Schools. 61 min-
utes.

School for Danger. Personnel of British
Secret Service. 68 minutes.
Burma Victory. Filmed in Action by
British Combat Camera Teams. 60 mins.
Macbeth. Wilfred Lawson, Felix Aylmer.
20 minutes.

Julius Caesar. Felix Aylmer, Leo Genn.
20 minutes.

Instruments of Orchestra. Sir Malcolm
Sargent, London Symphony. 20 minutes.
Myra Hess. 10 minutes.
Scenes from Cyrano De Bergerac. Wal-
ter Hampden. 10 minutes.
Mishel Piastro and His Orchestra. 3
Shorts. 10 minutes each.
Dear Octopus. Margaret Lockwood,
Michael Wilding. 78 minutes.
On Approval. Beatrice Lillie, Clive
Brook. 79 minutes.

Secret Mission. James Mason, Hugh
Williams, Carla Lehmann. 82 minutes.
Jeannie. Michael Redgrave, Barbara
Mullen. 86 minutes.

Symphonie D'Amour. English Titles.
Fernand Gravet. 91 minutes.
Have You Nothing To Declare? English
Titles. Raimu. 78 minutes.
Careless Days. English Titles. Jean
Pierre Aumont, Simone Simone. 88 min-
utes.

VOG FILM COMPANY

French

French (All With English Titles)
Jenny Lamour. (Quai des Orfevres)
Louis Jouvet, Suzy Delair, Bernard
Blier, Simone Renant. 105 minutes.
Eagle With Two Heads (L'Aigle a
Deux Tetes). Edwige Feuillere, Jean
Marair. 100 minutes.

Manon. Cecile Aubry, Michel Auclair.
100 minutes.

Dedee D'Anvers. Simone Signoret, Ber-
nard Blier. 100 minutes.
The Eternal Husband. (L'Homme Au
Chapeau Rond). Raimu, Aime Clariond.
85 minutes.

The Adventures of Casanova. Georges
Guetary, Aime Clariond, Noelle Norman,
Georges Toureil, Gisele Casadessus. 93
minutes.

Lucrezia Borgia. Edwige Feuillere.
Roger Karl, Gabriel Gabrio. 80 minutes.
The Postmaster's Daughter. Harry Baur,
Jeanine Crispin, Georges Rigaud. 83
minutes.

Resistance. Pierre Renoir, Lucien

Coedel, Yvonne Gaudea. 74 minutes.

Francis the First. Fernandel, Mihalesco,

Mona G'oya. 91 minutes.

The Woman I Loved Most. Arletty,

Noel-Noel. 95 minutes.

Road to the Galleys. (La Route Du

Bagne). Viviane Romance, Lucien

Coedel, Jean Meyer. 95 minutes.

Les Roquevillard. Charles Vanel, Aime

Clariond, Charpin. 102 minutes.

One of a Legion. Fernandel. 85 minutes.

Our Mr. Shakespeare. John Gielgud, Leo
Genn and Players of Old Vic Company.
32 minutes.

FILMS INTERNATIONAL OF
AMERICA, INC.
Dreams that Money Can Buy. 99 min-
utes.

FOUR CONTINENTS FILMS, INC.
Love on the Dole. Deborah Kerr. 89

minutes.

The Gay Intruders. Godfrey Tearle. 84

minutes.

Waltz Time. Carol Rave and Peter

Graves. 92 minutes.

Frenzy. Derrick de Marney. 75 min-
utes.

Murder in Reverse. William Hartnell

and Chili Bouchier. 80 minutes.

The Agitator. William Hartnell. 90

minutes.

Springtime. Carol Raye and Peter
Graves. 80 minutes.

HOFFBERG PRODUCTIONS, INC.

First Film Concert. Brailowsky, Piati-
gorsky and Mme Schuman. 60 minutes.
Monastery. Narrated by Rev. Ah erne.

64 minutes.

Shark Woman. 63 minutes.
Ski Chase. Hannes Schneider. 73 min-
utes.

Slalom. 67 minutes.

Abraham Lincoln. Walter Huston. 75

minutes.

School for Husbands. Rex Harrison. 70

minutes.

De Barry. 65 minutes.

Hands of Clay. Irish Abbey Players. 72

minutes.

Charie Chaplin Laff Show. 58 minutes.
Life and Laughter. Will Fyfe. 83 min-
utes.

Secret of Stamboul. James Mason. 74

minutes.

PALESTINE FILMS, INC.

House in the Desert. 27 minutes.

Film Rights International, Ltd.

Headquarters for Superior Foreign-Lang-
uage Films of Proved Box-Office Value.
1600 Broadway New York, N. Y.

English-Dialog Films

34

SHOWMEN'S TRADE REVIEW, November 6, 1948

FILM RIGHTS INTERNATIONAL, Ltd.

Headquarters for Superior Foreign-Language Films of
Proved Box-Office Value for American Exhibitors

1600 Broadway

New York, IV. Y.

to the family and clears himself. Eventually
Cesar manages to bring Fanny and Marius
together for their belated marriage.

Comment: Taken by itself, "Cesar" is ex-
cellent entertainment for anybody with an
adulfmind, with its interplay of drama and
comedy, the Marseilles atmosphere, and the
outstanding performances of both principals
and minor characters. But now that the
trilogy has finally been all gathered in this
country for distribution, the art theatre ex-
hibitor had better consider the three pictures
as a whole, for the story that runs through
the trilogy is continuous. There is no doubt
the series is something of a motion picture
masterpiece and no self-respecting art or
foreign-language house should miss playing
the three productions in correct sequence, as
follows: "Marius," "Fanny" and "Cesar." Al-
though Raimu died during the war in a prison
camp, he is likely to live long on the screen,
and still is the most famous French star to
American audiences. Of course, non-French
speaking audiences miss a good deal of the
dialog give-and-take.

The Life and Loves of Tchaikovsky

UFA Biographical Musical 85 mins.

AUDIENCE SLANT: (Family) Very
poorly done. Badly acted, poor makeup, in-
adequate sound, blurry photography.

BOX-OFFICE SLANT: Strictly for the
"art" houses, but doubtful that it will do very
well after word-of-mouth circulates.

Cast : Hans Stuewe, Zarah Leander, Albert Waescher,
Maria Roekk Leo Slezak. Credits: UFA Production
released by Classic Pictures Inc. German picture with
English titles. Producer, Carol Froelich. Adapted for
screen by George Wittuhn and Jean Victor.

Plot: Tchaikovsky, in Moscow of 1865,
loves a beautiful woman, who is married to
a very rich man. Secretly she supports him
so he can write great music. He marries an-
other girl, but is unhappy. Finally, the rich
woman leaves her husband Tchaikovsky
leaves his wife; the two are re-united as the
composer becomes famous. He dies in a
cholera epidemic just as they are so happy.

Comment: Very poorly done and badly
acted, with few exceptions; Hans Stuewe as
Tchaikovsky really "hams" it up. The make-
up is so poor that often the players re-
semble some of the characters in early Amer-
ican films of the Mack Sennett era. The
sound is inadequate and photography is
blurry. The "feel" of the picture never even
approximates the Russian locale where it
is supposed to occur. Tchaikovsky's music
has universal appeal, but the audience gets
little chance to enjoy it here. The picture is

strictly for "art" houses, but it is doubtful
that it will do very well after word-of-mouth
circulates.

Monfe Cassino

(Italian Dialog — English Narration and
Titles)

Superfilm Semi-documentary 93 mins.

AUDIENCE SLANT: (Family) What
took place behind the walls of Cassino Mon-
astery during the American advance provides
engrossing film fare for all classes of patrons.
Honesty in handling factual material adds
greatly to total effect.

BOX-OFFICE SLANT: This Italian-
made picture can be an asset to any type
theatre, for the language barriers do not
intrude to the usual extent. Handled as a
documentary, it can turn in fine grosses.

Cast: Alberto C. Lolli, G'ilberto Severi, Ubaldo Lay,
Zora Piazza, Pietro Bigerna, Silverio Blasi, Vira
Silenti, Rodolpho Neuhaus, Livio Bussa, Giuseppe
Forli, and a group of original survivors of Monte-
Cassino. Credits: A Pastor production. Written and
directed by Arturo Gemmiti. Co-writers, Virgilio Sabel,
Giovanni Paolucci. Photography, Pietro Portalupi,
Vittorio Delia Valle, Angelo Jannarelli. Music, Adri-
ano Lualdi. English narration and tites, Charles
Clement.

Plot: The story of the Cassino Benedictine
Monastery and the people of the town who
went there for protection during the siege of
Cassino by the Anglo-American army.

Comment: When American fliers dropped
leaflets over Cassino warning the townspeo-
ple gathered there for protection that the
abbey would be bombed, the Germans be-
lieved it was propaganda and would not al-
low the crowd to leave for 18 hours. Then
came the bombing. Only 100 were left to
go through the lines to safety. This is his-
tory. The makers of the film have adhered
closely to actual fact, although they have
compressed two actual bombing raids into
one for dramatic unity. This honesty of treat-
ment (they depict the Germans as soldiers,
not flame-spouting demons) adds great
strength to the film and makes it one of
the most effective semi-documentaries about
the war yet to be seen. Almost any theatre
can play this picture despite its Italian origin.
Quite a good deal of the action itself is
without dialog and a narrative in English
keeps the developments in full focus. The
English dialog titles therefore are not obtru-
sive enough to be distracting. There should
be a good audience for this number if han-
dled as a documentary and given a campaign
with sufficient steam. Just three sources of
patronage are the American Legion, Catholic
organizations and the schools — and there are
many more. It's well worth a try.

FILM RIGHTS INTERNATIONAL, Ltd.

Headquarters for Superior Foreign-Language Films of
Proved Box-Office Value for American Exhibitors
1600 Broadway Now York, V Y.

Cuts Run, Asks Fans
'Where Were You?

Bill Scott, manager of the Kimo Theatre,
chided Kansas City theatregoers for letting
other matters interfere with their attendance
during his showing of "Marius."

Scott nudged all those who are on the list
for his direct-mail advertising in an announce-
ment of the starting date of the sequel to
"Marius."

Said Bill in a post-card message to them :
"Crim'nently Dear Patron, where were you dur-
ing our run of 'Marius'? We planned holding
it a week, but your absence dictates a change
of program. Starting Wednesday the Kimo will
offer the lovable Raimu in Marcel Pagnol's
heart-warming sequel to 'Marius,' entitled
'Fanny.'

INTERNATIONAL FILM EXCHANGE

1914 So. Vermont Ave.
Los Angeles 7, Calif.
REpublic 2-6487

EMILE ZOLA'S

"PASSIONNELLE"

(POUR UNE NUIT D'AMOUR)
with Odette JOYEUX— Alerme — Roger Blin

LOUIS JOUVET
"CONFESSIONS OF A ROGUE"

(Mr. ALIBI)
with Suzy DELAIR

ANNA MAG NAN I

'REVENGE" (Un Uomo Ritorno)
with GINO CERVI
RAIMU

"MIDNIGHT IN PARIS"

(Mr. LAS0URIS)
with AIMOS
AIME CLARIOND — MICH ELI NE FRANCEY
The most talked of Picture in Europe since
ECSTACY

"PASSIONATE SPRING"

(Hungarian Film)
with Catherine de NAGY

PIERRE FRESNAY and JOSSELINE GAEL

"CARNIVAL OF SINNERS"

(La Main du Diable)
BALZAC'S
"An Only Love" (Un seul Amour)
with PIERRE BLANCHARD and MICHELINE PRESLE
DANIELLE DARRIEUX and

LOUIS JOURDAN
"HER FIRST AFFAIR"

(Son Premier Rendez vous)

HARRY BAUR and CHARLES DULLIN

"LES MISERABLES"

The immortal story by VICTOR HUGO
EDWIGE FEUILLERE and
PIERRE RICHARD WILLM

"THE WICKED DUCHESS"

(La Duchesse de Longeais
Famous Novel by BALZAC

"TORRENT" (Torrents)
with Georges MARCHAL and RENEE FAURE

"AMOK" (STEPHEN ZWEIG'S STORY)
with Marcelle CHANTAL and Jean Y0NNEL
VIVIANE ROMANCE
"THE WRATH OF GOD"

(LA COLERE PES DIEUX)

HONORE DE BALZAC'S
"VAUTRIN"

with MICHEL SIMON— MADELEINE S0L0GNE
GEORGE MARCHAL

A French Counterpart to "Goodbye Mr. Chips"

GABY MORLAY
"THE BLUE VEIL"

Has the Same Class as "The Search"

A Special Section Published E very Fourth Week by Showmen's Trade Review

The Progressive
Encyclopedia of
Theatre Operation

Revised to Date

The Service Paper of the Motion Picture Industr

SHOWMEN'S TRADE REVIEW, November 6, 1948

THE ANSWERS TO THIS

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n the answers to these questions, you have the main
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Let us help you. Full engineering cooperation will be
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SHOWMEN'S TRADE REVIEW, November 6, 1948

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Projectionists ;

□ NOV. 8. — Re-examine all teeth of all
sprockets in projectors and soundheads for
wear or undercutting; order replacements
well in advance of need.

□ NOV. 9. — Examine asbestos - covered
leads to all projection, effect and spot lamp-
houses; if worn, order new ones well in ad-
vance of actual need.

□ NOV. 10. — Is the sound track alignment
in both soundheads the best possible for
avoiding sprocket hole and framing line
noise? If not, re-adjust it.

□ NOV. 11. — Re-inspect all gears in pro-
jectors and soundheads for signs of serious
wear; order any indicated replacements well
in advance of actual need.

□ NOV. 12. — Using portable meter, check
performance of all tubes that cannot be read
with built-in meters. Replace any that are
weak or doubtful.

□ NOV. 13. — Check all fire extinguishers
in the projection room for refill dates and to
make sure all are fully charged for instant
use.

□ NOV. 14. — Have equipment or wiring
alterations overloaded any power lines to or
in the projection room? Report such condi-
tion; ask for re-wiring.

□ NOV. 15. — Is projection room lighting
sufficiently subdued to enable you to see your
screen image clearly? If not, have lighting
arrangements changed.

□ NOV. 16. — Do you project through effi-
cient, modern coated lenses that reduce waste
of light? If not, have you asked to have such
lenses supplied?

□ NOV. 17. — Do you inspect all prints
when you return them as well as when you
receive them to make sure YOUR equipment
is not damaging film?

□ NOV. 18. — If your theatre has a spare
projector head are you CERTAIN it is clean,
oiled, and ready for instant use whenever it
may be needed?

□ NOV. 19. — Do you keep your stock of
spare tubes up to requirements, to make sure
you will never have to rely on used ones in
emergency?

□ NOV. 20. — Do you go through your
spare parts cabinet from time to time to clean
out junk, rearrange its contents and check
against inventory?

□ NOV. 21. — Have you set up a regular
schedule for periodic inspection of change-
over mechanisms, motor-driven rewinders,
and other accessories?

□ NOV. 22. — Does your motor-generator
noise or vibration annoy the patrons? If so,
have it repaired, or mounted on noise-reduc-
ing foundation.

□ NOV. 23. — Does any of your equipment
drip or leak oil? If so, do you mop it up
instantly, and have you taken steps to have
the cause remedied?

□ NOV. 24. — Are all your projection reels
unbent and in good condition? If not, have
you put in an order for as many new ones as
you will need?

□ NOV. 25.— If your theatre has a P.A.
system, re-check distribution of sound in
auditorium to make sure its speakers have
not shifted position.

□ NOV. 26. — Read the power line voltage
at 2, 4, 5, 7, 9 and 11 P.M. Report to the
manager any variation from rated voltage
greater than 3 per cent.

□ NOV. 27. — If maintenance of the cur-
tain machine is among your responsibilities
have you set up a regular schedule for look-
ing after it systematically?

□ NOV. 28. — Time to re-inspect all fuses
to see if any of them run warm in operation?
If such condition exists, find and remedy the
cause without delay.

□ NOV. 29. — Take no risk of breakdown
during the coming holidays; make sure you
will have enough carbons, tubes, fuses, spare
parts.

□ NOV. 30.— Will slide and effect projec-
tion equipment be used for ornamental holi-
day programs? If so, inspect and adjust it
carefully now.

□ DEC. 1. — Time for extra-special double-
check on all fire precautions and safety de-
vices in preparation for the holiday season
crowds.

□ DEC. 2. — Is your equipment such that
lamphouse and projector optical centers can
get out of alignment? If so, when did you
last check their alignment?

□ DEC. 3. — Re-examine all blades and con-
tact prongs of power switches. Burnish,
sandpaper or repair them as needed; or re-
place switches if necessary.

□ DEC. 4. — If projection ports have glass
soundproofing, have you a regular schedule
for cleaning glass surfaces outside as well as
inside?

□ DEC. 5.— Do you PERSONALLY make
certain the projection room door is UN-
locked during all working hours — that you
can't be locked in with a fire?

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THE TREND

is to the Quonset" 40 for small-community theatres

... AT LOWEST COST

Theatre owners throughout the country are eagerly
turning to the Quonset 40 for adaptations to movie
houses that are completely different from anything
seen before.

An important motive actuating this trend— besides
the incentive of lower cost— is the adaptability of
the Quonset 40. It represents a new standard of en-
tertainment luxury that box office receipts indicate
is appreciated by the public. Customers are held
by the Quonset theatre's optimum acoustics, attrac-
tive appearance inside and out, as well as comfort-
able air conditions the year-round.

The Quonset 40— which is 40 feet wide in any
length desired— offers theatre architects unlimited
possibilities in design. Exterior facades can be as

modern as tomorrow, interiors as artistic as the
imagination of the architect can create and the
owner can afford.

A basic building— iramed with steel and sheathed
with steel— the Quonset 40 offers inherent advan-
tages of fire resistance, long life and inexpensive
maintenance. It is engineered to be permanently
safe. Fast erection is assured because of the all-
steel Stran-Steel frame— whose arch-rib members
have the patented nailing groove which permits
other building materials to be nailed directly to
the frame.

Investigate the Quonset 40 for any theatre you plan
to build. Your investment will be better protected
and you will have use of your building earlier.

*RE6. (J. S. PAT. OFFl

GREAT LAKES STEEL CORPORATION

Stran-Steel Division • Penobscot Building, Detroit 26, Michigan
UNIT OF NATIONAL STEEL CORPORATION

E-6

SHOWMEN'S TRADE REVIEW, November 6, 1948

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1

MAINTENANCE

Checking- Guide

□ NOV. 8. — Check all sign flasher contact
points and brushes for cleanliness, freedom
from corrosion, state of wear and good,
reliable operation.

□ NOV. 9. — Time now to begin preparing
Thanksgiving Day decorations. If materials
that can burn will be used, make certain
they have been flame-proofed.

□ NOV. 10. — Have you set up a regular
schedule for cleaning and inspection of the
lighting switchboard, dimmer banks, dim-
mers, bus boards and fuse boards?

□ NOV. 11. — Winter winds are coming —
have all marquee and outdoor sign bolts
thoroughly tested, and inspected for tight-
ness and freedom from corrosion.

□ NOV. 12. — To conserve fuel this winter
have the weather stripping on all windows,
doors and vent covers thoroughly inspected
and repaired as necessary.

□ NOV. 13. — Do you have a regular
schedule for inspecting all motors as to
lubrication, condition of belts, brushes, com-
mutators and bearings?

□ NOV. 14. — Arrange frequent inspection of
sidewalks all around theatre for bad breaks
caused by frost — take no chances on liability
for any accident.

□ NOV. 15. — Is your janitorial staff alert
to keep rest rooms always tidy by cleaning
them frequently, and especially after each
break in the show?

r~i NOV. 16. — Time for one last check of
/"jof, gutters and drains for any late falling
leaves that may have accumulated since pre-
vious inspection.

□ NOV. 17. — Do you personally and often
examine the work of cleaners on out-of-sight
areas, such as tops of mouldings? Neglected
dirt breeds odors and vermin.

□ NOV. 18. — Have you ordered an ample
supply of admission tickets for the coming
holiday seasons? If not, place order now to
assure delivery in time.

□ NOV. 19. — Have you supplied appropri-
ate employes with a routine schedule for
systematic checking of fire extinguishers and
extinguisher refill dates?

□ NOV. 20. — Time to re-examine condi-
tion of marquee changeable letters? Do em-
ployes handle them with the care they de-
serve? Are all fonts still complete?

□ NOV. 21. — Storms and bad weather will
become more frequent. Have you enough
mats, properly placed, to keep grime from
being tracked into your carpets?

□ NOV. 22.— Time for another check of
all plaster ceilings for dangerous areas, and
for water leaks or seepage that could loosen
plaster?

□ NOV. 23. — How frequently do you in-
spect staff uniforms for condition and main-
tenance needs? Insist that employes present
neat appearance at all times.

□ NOV. 24. — Have you a regular schedule
for inspection of lamps in shadow boxes and
enclosed fixtures, for cleaning and re-lamp-
ing as needed?

□ NOV. 25. — Have you set up a reliable
daily program for systematic inspection of
all exit doors before opening and again when
closing for the night?

□ NOV. 25. — Check carpets at tops of
aisles for loose sag which starts costly wear
and promotes accidents. Never delay remedy-
ing any such condition if found.

□ NOV. 27. — Re-inspect all automatic door
checks for need of fluid replacement, tight-
ness of anchorage, lubrication, and good and
silent operation.

□ NOV. 28. — Time to begin preparing
Christmas and New Year's decorations. If
materials that can burn will be used, make
certain all are flame-treated.

□ NOV. 29. — Do exposed doors, poster
frames, box office trim, etc., need re-varnish-
ing? Protect them against further damage
by winter weather.

□ NOV. 30. — Are employes invariably care-
ful to keep soap dispensing units filled?
Empty ones annoy patrons and create im-
pression of lax management.

□ DEC. 1. — Sticky candy tramped into car-
pet invites invasion by rodents. Do you per-
sonally inspect from time to time to make
sure cleaning is thorough?

□ DEC. 2. — Days are growing very short
now. Time to revise your outdoor lighting
schedule again for the early darkness of this
season of the year?

□ DEC. 3. — Check throughout auditorium,
foyer and all lounges for winter drafts that
may be annoying to patrons or actually dan-
gerous to their health.

□ DEC. 4. — Spend a little time now check-
ing up on the sound checker. Make sure he
raises volume when theatre fills. Winter
clothing absorbs a great deal of sound.

□ DEC. 5. — Has every individual employe
been both trained and drilled in EXACTLY
what he or she is to do in case of fire or any
other emergency?

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So make sure of all three when you re-seat or plan a new theatre. Our illustrated folder
shows all current models in full color — and our own representative or the nearest H-W
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SHOWMEN'S TRADE REVIEW, November 6, 1948

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SHOWMEN'S TRADE REVIEW, November 6, 1948

E-9

The Progressive Encyclopedia
of Theatre Operation

A Compendium of Conclusions on All Phases of Theatre Design, Construction,
Maintenance and Operation, Developed at Monthly Discussions by Members of
Showmen's Trade Review's Theatre, Architects and Projection Councils

The largest, most successful and wealthiest theatre circuits pay
the cash cost of the expert advice and guidance of one, or at very
most two or three, topnotch theatre technicians or architects.

Through the generosity of those circuits, and through the unselfish
zeal of these technical men for the welfare of this industry of which
they are so vital a part:

You have in these pages what money could not buy — the massed
advice of 57 of those leaders in theatre technology.

These gentlemen have given of their time in order unselfishly to
place before you here the judgment and information they have gar-
nered through so many hard years of training and practice.

Nowhere on earth is there guidance to the successful technical
operation of a motion picture theatre that can begin to compare
with this living, growing Encyclopedia in authoritative finality.
The word of these gentlemen is the final word — they are the top
authorities — there is no higher court of appeal.

What would an expert say? . . .

Should your new theatre have a reverse-
slope floor? How often should the projec-
tors be overhauled? Is a combination
heating-air conditioning system prefer-
able to two separate systems?

A theatreman has many and varied
technical problems. Wouldn't you some-
times welcome the advice of a top expert?

Here you have it — the guidance of 57
first-rank technical leaders of the indus-
try. The top men — the men who make the

decisions for such circuits as Loew's,
Paramount, RKO, Warners — and the
country's leading theatre architects.

Month by month they have given you
their detailed opinions in this magazine.
Here you have, compactly and conveni-
ently organized, the gist of all their opin-
ions and advice.

File this copy of SHOWMEN'S TRADE
REVIEW — keep it handy. And when you
have a technical problem, turn to these
pages and see what the experts say!

Building Cost Breakdown

Percentages of Total Construction Cost.

What percentage of the total cost of build-
ing a theatre should be represented by the
cost of the foundation? Of the walls? Of
the roof?

The following tabulation of average
costs can be presented, if the reader will
keep in mind that the Architect members
emphasized and re-emphasized that these
figures, in spite of their high level of
agreement, are only averages, and always
subject to great variation in individual

instances:

Foundation 7-10%

Steel frame 6-20%

Outer walls 10-20%

Roof and roofing 5-6%

Interior finishing 20-25%

Air conditioning 12-15%

Heating (alone) 4-7%

Plumbing 3-5%

Electrical wiring, etc 4-10%

The above percentages represent either
majority opinion, or estimates on which
there is good agreement although falling
short of an absolute majority of all the
estimates offered. They omit extreme
highs or lows obviously based on geogra-
phy or other special conditions — except in
the case of the steel frame where they
represent the full range of relative costs
over the whole United States.

Role of the Architect. The membership
of the Theatre Advisory Council, consist-
ing of men who are themselves technical
experts in matters of theatre construction
and maintenance, emphasize that no the-
atre should be built or remodeled except
under the supervision of an experienced
theatre architect. They assert that a
trained and licensed architect who has
had experience in theatre work, can effect
economies equal to many times his fee.

Prefabricated and Quonset Theatres.
The Architects take a somewhat more lib-
eral view toward Quonset and prefabri-
cated theatres than the Theatremen do.
The latter favor such theatres only for
some locations and as a very minor factor
in the general picture. The Architects feel
that Quonset and prefabricated houses
may have an interesting and important
future; and some favor their use today in
the case of builders with exceptionally
{Continued on Following Page)

COUNCILS' MEMBERSHIP

architects council

ROGER ALLEN, Grand Rapids National Bank

Bldg., Grand Rapids, Mich.
LEONARD ASHEIM, 5 Sheldon Terrace, New

Haven, Conn.

MYLES E. BELONG1A, 611 N. Broadway, Mil-
waukee 2, Wise.

ARMAND CARROLL, Armand Carroll & Wm.
J. Stephenson, 262 S. 15th St., Philadelphia,
Pa.

HORACE G. COOK, RD No. 2, Dallas, Pa.
GEORGE L. DAHL, 1920y2 Main St., Dallas,
Tex.

COLLINS C. DIBOLL, Diboll-Kessels & Associ-
ates, Baronne Bldg., New Orleans 12, La.

DREW EBERSON, John & Drew Eberson, 2 W.
47th St., New York 19, N. Y.

LEON M. EINHORN, Einhom & Toole, 93 State
St., Albany 7, N. Y.

HUGH GIBBS, 441 E. 1st St., Long Beach 2,
Calif.

HUGO K. GRAF, 2825 Olive St., St. Louis, Mo.
ROLAND TIP HARRISON, Wetherell & Har-
rison, Shops Bldg., Des Moines, la.
WALTER HESSE, Bloch & Hesse, 18 E. 41st St.,

New York, N. Y.
TALMADG? C. HUGHES, 120 Madison Ave.,

Detroit 26, Mich.
KARL KAMRATH, Mackie & Kamrath, 2713

Ferndale PI., Houston 6, Tex.
W. H. LEE, 732 Commercial Trust Bldg., 16 S.

Broad St., Philadelphia, Pa.
FRED J. MACKIE, JR., Mackie & Kamrath

2713 Ferndale PI., Houston 6, Tex.
MERLE ROBERT MAFFIT, F. & Y. Building

Service, 328 E. Town St., Columbus 15, O.
R.W. NAEF, 536 Eastview St., Jackson 26

Miss.

URBAN F. PEACOCK, 1012 N. 3rd St., Mil-
waukee 3, Wise.

CARL V/. SCHUBERT, Boyum, Schubert &
Sorensen, Hoeschler Bldg., La Cross, Wise.

RAYMOND B. SPENCER, First National Bank
Bldg., Memphis, Tenn.

BERNARD B. SPIGEL, Dickson Bldg., Norfolk
Va.

HAROLD SPITZNAGEL, Sioux Fails, S. Dak.
ROBERT LAW WEED, 1527 DuPont Bldg.,
Miami 32, Fla.

projection council

ROBERT P. BURNS, Balaban & Katz Corp.

COL. FRANK CAHILL, Warner Bros. Circuit.

G. CUTHBERT, Famous Players Canadian Corp.

C. A. DENTLEBECK, Famous Players Canadian
Corp.

HARRY J. GLENN, Wm. K. Jenkins Theatres.

IRL GORDON, Skirball Bros. Theatres.

C. HORSTMANN, RKO Theatres.

A. C. INCE, Griffith Theatres.

LESTER ISAAC, Loew's Inc.

I. F. JACOBSEN, Balaban & Katz Corp.

NATHANIEL LAPKIN, Fabian Theatres.

L. E. POPE, Fox-Midwest Amusement.

HARRY RUBIN, Paramount Pictures.

LEONARD SATZ, Century Circuit.

J. C. SKINNER, Interstate Circuit.

BILL TONEY, Tri-States Theatre Corp.

THEATRE COUNCIL

C. B. AKERS, Griffith Theatres.
K. F. ANDERSON, W. S. Butterfield Theatres.
J. H. ELDER, Interstate Circuit.
MARVIN FOX, Evergreen Theatres.
EMANUEL FRISCH, Randforce Amusement
Corp.

MELVIN C. GLATZ, Fox Inter-Mountain
Theatres.

HARRY J. GLENN, Wm. K. Jenkins Theatres.
HERMAN R. MAI ER, Warner Brothers Circuit.
R. H. MeCULLOUGH, National Theatres.
HARRY MOSCOWITZ, Loew's Inc.
SAMUEL ROSEN, Fabian Theatres.
FRANK D. RUBEL, Wometco Theatres.
LEONARD SATZ, Century Circuit.
RALPH C. STEVENS, Western Mass. Theatres
BILL TONEY, Tri-States Theatre Corp.
EDWARD TOPHAM, JR., T. & D. Jr. Enterprises,
Inc.

CLAYTON TUNSTILL, Malco Theatres.
R. VAN GETSON, Balaban & Katz Corp.
JULES S. WOLFE, Famous Players Canadian.

E-10 SHOWMEN'S TRADE REVIEW, November 6, 1948

The Progressive Encyclopedia of Theatre Operation

limited budgets, and in any case where a
long lease cannot be obtained.

Drive-In Theatres

Permanence. The Theatre Advisory
Council finds that drive-ins have become
a permanent part of the exhibition indus-
try and can no longer be regarded as a
possibly passing fad; that difficulties and
costs of construction make building a
drive-in preferable to building an ordi-
nary theatre. The Architects Council
agrees.

Location. The Theatremen strongly pre-
fer a location on a main highway in spite
of traffic problems and higher land costs;
and prefer so to design the theatre that
cars facing the screen also face the road.

Admissions. The Council is not agreed
as to pricing policies, but the plurality
opinion holds that going to the drive-in
should cost a patron either the same as,
or more than, attending any other theatre.

Refreshment Sales in Drive-Ins. As to
the best method of vending refreshments,
Council opinion is split very exactly three
ways: an even third of the members par-
ticipating in the discussion favor each of:
car-to-car peddling; central refreshment
stand; combination of both.

Construction. There is no agreement as
to the best material for surfacing drive-
ins, or the best level of illumination to use
while the picture is running. On the latter
point the plurality view favors aisle-
marker lights only.

There is a large majority in favor of
deep wells for water supply and septic
tanks for sewage disposal.

Projection and Sound. The Theatre Ad-
visory Council is unanimous in favor of
the individual, in-car speaker as against
more powerful loudspeakers placed at the
screen location; the majority of the Pro-
jection Advisory Council concur in this
opinion.

The Projection Advisory Council sug-
gests 40 to 50 feet as the optimum width
for the drive-in screen, and 120-220 feet
as acceptable projection distances.

On one other point relating to drive-
ins, the Projection Advisory Council is
unanimous: namely, that despite occasional
road noises and the greater distance be-
tween audience and screen, projection and
sound quality should be fully as high in a
drive-in as in any other theatre.

Safety. Outdoor location does not imply
any relaxation with respect to safety the
Projection Council insists. Every precau-
tion used in any theatre projection room
applies to drive-in projection also; in fact,
a number of the members point out that
panic among an automobile audience
could be even more disastrous than panic
in a theatre.

Exterior Design

Design for Exploitation. More than two-
thirds of the Councilors participating in a
joint meeting of the Theatremen and
Architects advise that the box-office be
placed on the sidewalk line. There is no
agreement as to whether it should be
placed in the center of the entrance-way
or to one side; both courses were advo-
cated, while a substantial vote held that:
"It all depends." Most of those who favor

{Continued from Preceding Page)

putting the box office at one side of the
entrance did not specify which side; but
those who did, without exception, said the
right side.

The exterior design should exploit re-
freshment sales as well as ticket sales in
the opinion of the majority of the Theatre-
men, who favor a refreshment counter
opening on to the street; and consider
that it will bring the theatre greater reve-
nue than would a poster case occupying
the same location. Among the Architects,
only a plurality hold this opinion. Some
members of both Councils hold the con-
trary view, asserting that a poster case
facing the sidewalk will bring in more
revenue than a refreshment counter util-
izing the same wall space. A third group
feels: "It all depends."

Design for Appearance. The Architects
Council overwhelmingly favors a func-
tional facade with little or no ornamen-
tation. This view is qualified by comment
that the design and style of the facade
should be in keeping with the surround-
ings— "if we are designing for a Colonial

neighborhood, our plan will be purely
Colonial" — and that the theatre front
should be both eye-catching and attrac-
tive. But' ornate, elaborate design has no
friends among the Architects.

The Theatre Council advises using light
to stress architectural lines and beauty,
and tying in facade lighting with the mar-
quee lighting in one general decorative
scheme. The Theatremen also favor large
attraction boards, and changeable letters
of more than one size and more than one
color.

Exterior Construction

Cellars and Excavations. The majority
of the Architects disapprove going to the
expense of excavation in order to provide
a cellar. They recommend putting the
furnace room, service meters and other
facilities on the street floor, or even on an
upper level. In this matter, however, there
is a vigorous dissent from a fairly strong
minority, who contend that ground space
may be too valuable to use for furnaces
and the like; also that a cellar is particu-

CONTENTS

In this Encyclopedia, the three
Councils offer you their expert advice
and opinions on the following technical
aspects of theatre operation:

BUILDING COST BREAKDOWN
Percentages of Construction Cost
Role of the Architect
Prefabricated and Quonset Theatres

DRIVE-IN THEATRES

Permanence

Location

Admissions

Refreshment Sales

Construction

Projection and Sound

Safety

EXTERIOR DESIGN
Design for Exploitation
Design for Appearance

EXTERIOR CONSTRUCTION
Cellars and Excavations
Exterior Materials
Roofs and Roofing
Canopies or Marquees

INTERIOR DESIGN
Floor Slope
Prosceniums
Balconies
Hanging Ceilings
Cry Room Location
Exits

Projection Room Design

INTERIOR CONSTRUCTION
Interior Structural Materials
Flooring
Doors

Projection Room Construction

INTERIOR FINISHING

Plumbing and Electrical Materials
Painting

Acoustic Treatment
Indoor Lighting
Lighting Economy
Floor Coverings

AIR CONDITIONING
AND HEATING

Refrigeration Requirements
Circulation Requirements
Insulation
Air Fresheners
Maintenance
Heating Equipment
Economy

EQUIPMENT AND
FURNISHINGS
Seating
Draperies

Equipment for Exploitation

Hearing Aids

Screens
REFRESHMENT SALES
PROJECTION AND SOUND

Projection Room Fittings

Life of Projection Equipment

Projection Accessories

Projection and Sound Standards

Loudspeakers

Screen Brightness

Poor Prints

Supervision of Projection
Inspecting Projection Equipment
SAFETY
Tripping Hazard
Fire Precautions
Auditorium Illumination
Chair Hazard
Liability Insurance
Emergency Lighting Facilities
First Aid

P.A. for Emergencies
Projection Safety
TECHNICAL MANAGEMENT
Buying Equipment and Supplies
Housekeeping
Live Entertainment
Projection Economies
Manager's Role in Projection
Supervision of Screen Quality
Supervision of Sound Quality

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-11

larly desirable for storing popcorn, candy
and other refreshment items.

A number of Architects who disapprove
excavating or grading for the sake of hav-
ing a cellar do favor going to that expense
if the object is to keep steps or ramps out
of the path of patron traffic. The plurality
vote endorses grading or excavating for
this reason; but a considerable feeling
exists that the ultimate decision should
depend on how much grading has to be
done — how expensive it will be — and there
is a district minority view that does not
find ramps or steps objectionable at all.

The Theatre Council, whose members
are in intimate contact with the daily
operation of theatres, takes a very much
stronger stand against either steps or
ramps. They disapprove of them by an
overwhelming majority; and a strong mi-
nority insists on eliminating them even
in cases where the necessary grading
would be "very expensive."

Exterior Materials. The Architects' dis-
cussion on exterior materials revealed
that the building industry now produces
substances that are entirely satisfactory
for roofs, fronts, and exterior walls in
great variety; and that the theatreman is
thus free to consult his own taste and bud-
get to a very considerable extent.

The extent of choice open to the theatre-
man in the matter of materials for the
facade, and for side and rear outer walls,
is extremely wide.

For the facade, the Architects mention
as suitable: brick; brick-masonry-and-
metal; brick-with-stone trim; brick-with-
tile-trim; terra cotta-and-stone; porcelain
enamel; architectural concrete; structural
glass; stucco-painted masonry; stainless
steel; enameled iron; granite; marble;
stainless steel-and-porcelain.

Mentioned as suitable for side and rear
walls were: brick; brick-backed-by-con-
crete block; brick-backed-by-hollow tile;
brick-backed-by-poured concrete; stone;
cinder block; composition blocks; poured
concrete.

Roofs and Roofing. The flat, slightly
sloping "lean-to" roof is favored by the
overwhelming majority of the Architects
Council. Among the minority on this
point, some note that if the theatre is not
surrounded by other buildings the choice
of a type of roof must be governed by the
general design. There is also a very small
minority choice among the Architects for
gable and dome roofs.

In the matter of roofing materials, a
small majority vote for tar-and-gravel.
Minority votes were cast for felt cap sheet,
tar and gravel on concrete slabs, built-up
asphalt, sheet copper and built-up asbes-

tos. It was noted also that climate and the
degree of slope may have some bearing
on the selection.

A number of the Architects urge strong-
ly that the theatre insist on guarantees
when contracting for roofing.

Canopies or Marquees. Neither the
canopy or marquee, nor the name sign for
that matter, should be added to the the-
atre after construction is complete, in the
opinion of a large majority of the Archi-
tects. These units should be integral with
the general structure — particularly in
steel-frame construction where both
canopy and name-sign supporting frame
should be merely protruding members of
the general steel framework. If the facade
is to be of masonry, these units should
be strongly embedded in it at the time of
construction, the Architects say.

A small minority disagrees, contending
that the integral name-sign and canopy
are more expensive than those attached
after construction is completed, and less
flexible from the point of view of design.

As already noted under "Exterior De-
sign," larger attraction boards on the
canopy, and more variation in the size and
color of the changeable letters, are favored
by the Theatre Council. More than two-
thirds of the Council members declare
they will use larger attraction boards
when planning new theatres, and substi-
tute larger boards when remodeling old
ones. A similarly large majority favors use
of changeable letters of different sizes and
colors for more effective advertising.

Interior Design

Floor Slope. The reverse floor slope is
endorsed by the Theatre Advisory Council
by a large majority. The Architects also
are generally in favor of the reverse slope;
but not as strongly as the Theatremen;
a plurality vote considers this slope desir-
able only in some houses, such as long
and narrow ones, or in theatres with
balconies, or where adoption of this type
of floor will effect an economy by elimi-
nating or reducing the amount of grading
necessary. A small minority of the Archi-
tects participating in the discussion ex-
pressed themselves as opposed to reverse
slope floors under any circumstances.

Prosceniums". The Architects Council is
nearly unanimous in holding that in a
theatre intended only for motion pictures
a proscenium is not structurally neces-
sary, and the cost of creating it is there-
fore unjustified. A small minority think
the proscenium is psychologically neces-
sary, and advocate simulating one with
lath-and-plaster, or paint, or draperies.
Two-thirds of the Architects participat-

ing, however, consider that a proscenium
is not even psychologically desirable.

Balconies. The Architects Advisory
Council strongly favors incorporating a
balcony in the theatre design if live en-
tertainment is to be shown in addition to
motion pictures. There is only scattered
opposition to this view. Where the policy
is to be pictures only, the Architects have
no majority preference. Single-floor seat-
ing is favored in such cases by the plural-
ity vote of the members participating in
this discussion; other opinions are divided
between balconies as against stadium de-
sign.

Hanging Ceilings. Hanging ceilings are
favored by the majority of the Architects
Council on grounds of economy, and be-
cause this form of construction provides a
convenient and accessible location for
ventilating ducts, electric wiring and so
on. However, hanging ceilings are not in-
dispensable for those purposes; a number
of members prefer not to use them, or to
use them only occasionally.

Cry Room Location. Little agreement on
this point exists among the Architects. A
number prefer to put it on an upper floor
— to get it as far as possible from the view
of the average patron. Other members of
the Architects Council note that the cry
room should, on the contrary, be located on
the main floor for easier access to emer-
gency exits, for ease in policing, and be-
cause it is undesirable to put any room
intended for public use on the same level
with the projection room. One Architect
notes, however, that in his experience
theatre owners prefer to have the cry
room upstairs; and one feels that the loca-
tion of this unit of the theatre is unimpor-
tant compared with considerations of
economy in the price of ground, and con-
struction costs.

Exits. The Architects Council is unable
to agree on the matter of providing side
exits for the purpose of keeping outgoing
traffic away from the lobby. Half of the
members participating point to the strong
desirability of avoiding traffic confusion in
the lobby, particularly during breaks.
Their colleagues in opposition point to
the problem of policing side exits, and
note that such exits may let in non-paying
customers, drafts and light.

With respect to exits for safety, the
Architects are unanimous in advising that
every theatre over 400 seats have an exit
or exits near the screen in addition to
means of egress through the lobby at the
rear; and a majority would put front
exits in every theatre of every size.

Otherwise there is little agreement in
{Continued on Following Page)

C. B. Akers Roger Allen Myles E. Belongia Frank Cahill George Cuthberr

Theatre Executive Theatre Architect Theatre Architect Theatre Executive Theatre Executive

Griffith Theatres Grand Rapids, Mich. Milwaukee, Wis. Warner Brothers Famous-Players

Canadian

E-12

SHOWMEN'S TRADE REVIEW, November 6, 1948

the Council as to where exits should be
located. Some Architects calculate exit
locations according to the number of seats,
others according to the distance a patron
will have to traverse to reach one. But on
the question of having one or more exits
near the screen opinion is, as noted, unan-
imous with respect to larger theatres, and
nearly so even in the case of small ones.

A plurality of the Council favors pro-
vision of one exit for each 250 seats (in
addition to means of egress through the
lobby). There is no majority opinion on
this point, other views being scattered.
Similarly, there is no majority opinion as
to the total width of exit space needed,
but the general trend of Council opinion,
so far as there is a trend, favors a width
of 20-22 inches total exit width for each
100 seats. Many members differ sharply
from this view, however, and some Archi-
tects ask for 44 inches per 100 persons.

Projection Room Design. In general lay-
out of projection quarters, the recommen-
dations and blue prints of the Society of
Motion Picture Engineers should be fol-
lowed as closely as possible; they have
proven successful and practical in actual
use. This is the unanimous opinion of the
Projection Advisory Council.

Additionally, the projection room should
be planned with ample floor space to
allow for future technical developments.
Floor space should be left (and projection
and viewing ports provided) for installa-
tion of a third projector, if only two
mechanisms are installed originally, in
the view of the Council majority. Space
should also be left for future installation
of public address equipment and for un-
predictable contingencies. With respect to
space for a future emergency amplifying
channel, opinion is evenly divided.

The Councilors are unanimous in favor
of running oversize power mains from the
meter to the projection room to take care
of possible future needs. The majority
prefer, further to put in oversize conduit,
so that additional wires can be added in
the future without the expense of putting
in new conduit also. Similarly, the ma-
jority put in oversize switch and fuse
boards. A minority go beyond this and
install extra, unused and unneeded con-
duit and wire, for possible future require-
ments; since it is beyond all comparison
cheaper to do these things while the pro-
jection room is being built.

Interior Construction

Interior Structural Materials. As in the

case of exterior structural and surfacing

materials, the Architects Advisory Coun-
cil considers a very wide variety of ma-
terials suitable for building and surfacing
interior walls, again leaving the theatre
owner free to consult his own taste and
budget rather than technical imperatives.

For the structure of interior walls, hol-
low tile has a plurality vote. Other mate-
rials mentioned for this purpose are gyp-
sum blocks, brick, cement block, cinder
block. It is noted that choice will depend
in part on whether or not the wall will
be required to bear any weight except its
own, and whether or not it will have to
carry plumbing or electrical lines.

For surfacing lobby walls, plaster has a
plurality. Other materials: stone, wood,
brick, glass, marble, mosaic, granite.

For foyer walls plaster again has a plu-
rality. Other materials: wood, plywood,
flexwood, flexglass, mirrors, marble.

For auditorium walls acoustical plaster
has a plurality. Other materials: padded
fabric, fabric alternating with plaster —
both above a wainscot high enough to
keep them out of reach of the audience.

For lounges: plaster has a plurality.
Other materials: plywood, wood, fabric
and mirrors.

For toilet rooms: tile has a plurality.
Other materials: glass, plaster, plywood,
marble.

(For projection rooms': refer to "Pro-
jection Room Construction.")

Flooring. A majority of more than three-
quarters of the Architects considering the
question feels that, where the floor rests
directly on the ground with no cellar be-
neath (and it will be remembered that the
majority disapprove of cellars), the best
material to use for it is concrete. The
membrane method of waterproofing such
floors (that is, sandwiching layers of wa-
terproof material such as tarred felt or
tarred paper between layers of concrete)
is also preferred by a majority, but not a
three-quarters majority. Other methods,
such as integral waterproofing of the con-
crete, also have their advocates.

A number of the Architects point to the
importance of having drainage under the
concrete floor. A layer of gravel under the
floor, or a layer of gravel plus drainage
tile, are among the Council's recommenda-
tions.

Doors. All-glass doors are favored for
the lobby by a majority of the Architects.
It is noted, however, that in some theatres
these might admit light to the auditorium;
in such cases a second set of doors that are
practically solid is recommended. It is
noted also that in some cases the budget

will make all-glass doors impossible; for
lower-cost alternatives some of the Archi-
tects favor metal doors, or "wood covered
with stainless steel." However, the alterna-
tive choices are scattered — all glass doors
are favored for the entrance by a definite
majority. None of the members partici-
pating voiced even a second or third pref-
erence for plastic door material.

Projection Room Construction. Accord-
ing to the opinions of the members of the
Projection Advisory Council a wide va-
riety of materials may be used for pro-
jection room construction. Almost every
Councilor , has his own preference. It is
noted, however, that local building codes
may limit the range of choice.

Materials cited by the members as sat-
isfactory include: brick, tile, plaster, tran-
site boards, concrete, hollow tile-and-plas-
ter, terra cotta-and-plaster, lath-and-
plaster, metal lath-and-plaster. In their
choice of structural materials, the Coun-
cilors draw no distinction between the
outer walls of the projection suite and its
interior partitions.

The Projection Executives agree, almost
to unanimity, that it is better to bury
electrical conduit in the wall rather than
mount it along the wall's surface; also that
the earlier practice of building amplifiers
or other apparatus into a partition wall as
part of it (in order to be able to get at
the back of the equipment from the ad--
joining room) is now no longer desirable.

Interior Finishing

Plumbing and Electrical Materials. Cop-
per tubing is heavily favored by the
Architects as against either brass or iron
plumbing. For carrying electrical wires,
the Architects give rigid conduit more
than a two-thirds majority over metal
channel.

Painting. The majority of the Theatre
Council believe in alloting any painting
job to a reliable contractor, and then let
him buy the paint, hire the labor, and
provide the tools.

With respect to specifying the type of
paint, there is no one kind that has ma-
jority approval for all applications; but
conventional oil paints are overwhelmingly
favored for most theatre surfaces, and
have a plurality for their use everywhere.
However, a small majority of the Council-
ors prefer to use special paints for certain
special purposes; for example, casein
paints for boiler rooms; and, of course,
casein or water colors for acoustical sur-
faces.

(Continued on Page E-15)

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-13

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E-14

SHOWMEN'S TRADE REVIEW, November 6, 1948

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SHOWMEN'S TRADE REVIEW, November 6, 1948

E-1S

The Progressive Encyclopedia of Theatre Operation

(Continued from Page E-12)

Some members of the Theatre Council
say theatres can test paint by apply-
ing standard tests, but almost as many
members oppose this practice and advocate
relying entirely on specifying high quality
products from the best and most reputable
manufacturers. It is pointed out that the
cost of even the best paint is usually very
small compared with the cost of the labor
of applying it; and that buying on a price
basis is therefore uneconomical.

The Councilors are agreed that paint
should never be applied to an unsuitable
surface without first preparing that sur-
face, as by washing it, wire-brushing it,
scraping it, or doing whatever else is re-
quired to prepare it properly. And half
of the members believe that no surface
whatever should be painted without prep-
aration, even if the preparation needed
amounts only to dusting.

Opinion also is very evenly divided on
the question of whether it is necessary or
desirable to close down the theatre in
order to paint it. Some members among
those who oppose closing point out that
in small communities especially the pa-
trons are interested in the progress of the
work, and that this interest often has
actual box-office value.

Views of the Councilors with respect to
how often different parts of the theatre
should be painted naturally vary to some
extent with the climate, cleanliness of
atmosphere and type of patronage of their
own houses. Following is a summation of
the Council opinion, presenting both the
average of all members' views, and the
extremes mentioned by any members:

Auditorium floor: average 2V4 years,
extremes Vz year, 5 years; Auditorium
walls and ceiling: average 9 years, ex-
tremes 3 years, 15 years; Facade: average
2Vz years, extremes yearly, never; Foyer:
average 4V4 years, extremes 1 year, 10
years; Inner doors: average IV2 years, ex-
tremes 1 year, 5 years; Lobby: average
3V4 years, extremes 1 year, 10 years;
Lounges and Rest Rooms: average 2 years,
extremes Vz year, 5 years; Marquee: aver-
age 2 years, extremes 1 year, 10 years;
Offices: average 3 Vz years, extremes 1
year, 10 years; Outer doors: average 1%
years, extremes 1 year, 5 years; Projection
room: average 3 years, extremes 1 year,
10 years.

Acoustic Treatment. The Theatre Coun-
cil and the Architects Council agree in
favoring acoustic control by means of
permanently attached materials that ab-

sorb sound. The alternative methods of
using draperies, or of constructing and
shaping the auditorium walls and ceiling
to break up sound waves by reflection,
have only minority support.

The importance or otherwise of acous-
tical treatment has not to date been con-
sidered by the Architects, but the Theatre-
men assert by a large majority that acous-
tic treatment, if needed at all, is a "must"
— that in this matter costs just do not
count. Further, Theatremen warn against
trying to cut costs by amateur efforts,
pointing out that the science of acoustics
is highly complex. Competent advice
should be sought, they say, from qualified
acoustical consultants of known reputa-
tion, from engineers employed by reput-
aole and trustworthy manufacturers of
acoustical materials, or from sound ser-
vice men — but never from amateurs.

For cleaning acoustical surfaces the
theatremen recommend dusting or vacu-
uming; water-color paints only if painting
becomes indispensable. Oil paints, they
note, are harmful to the sound-absorbing
properties of such materials.

Acoustic treatment of projection room
walls is overwhelmingly favored by the
members of the Projection Council.

Indoor Lighting. There is good agree-
ment among the Councilors that indoor
lighting should taper down progressively
from the entrance to the front of the
auditorium, but no agreement at all how
bright any one part of the theatre should
be. Figures suggested by different mem-
bers range as follows: under the marquee,
100 to 20 footcandles; outer lobby, 30 to
10 footcandles; inner lobby or foyer, 10
to 0.2 footcandles; lounges, 10 to 5 foot-
candles; stairSj 3 to 1 footcandles; rear of
auditorium, 5 to 0.1 footcandle; front of
auditorium, 2 to 0.1 footcandle.

The Architects Council favors indoor
lighting colors that are harmonious with
the colors of the decorations. Preferences
of the Theatremen on this point are
scattered.

The majority of all three Councils favor
indirect lighting for the auditorium. The
majority of both the Architects and The-
atre Council favor using ceiling troughs
(among other methods) for obtaining this
indirect lighting. Also, a majority of both
these Councils oppose the use of lighting
fixtures of any kind in the auditorium.
The Projection Council advises blue or
green for auditorium running lights.

A majority of the Architects favor use

of "black light" murals either generally
or in some cases; among the Theatremen
exactly half agree with the Architects.
However, these Theatremen do not favor
putting fluorescent murals where they can
distract attention from the screen; they
feel such murals have value in lobbies and
foyers.

Among the Projection Chiefs, a majori-
ty considers the proposed semi-illumi-
nated screen border (in place of the con-
ventional black border) to be an inter-
esting possibility worthy of further ex-
periment, but do not as yet endorse it. A
majority of the Architects feel that the
semi-illuminated screen border has or
may have possibilities, and a minority of
them definitely advocate it as being easier
on the eyes. The Theatre Council is
strongly in favor of retaining the present
black border.

Lighting Economy. The Theatre Council
offers the following guidance toward
economy in lighting:

Reduce outdoor and lobby lighting as
much as 80 per cent after the box office
closes for the evening.

Set up a careful schedule for turning
off all lighting wherever and whenever it
is not needed.

Vary outdoor lighting carefully accord-
ing to season.

Install neon lighting wherever practic-
able; it is the most economical.

Check different makes and types of
lamps, buy only those that give best re-
sults in terms of overall cost of lighting.

Protect lamps against vibration, it
shortens their lives.

Use incandescents with slightly higher
voltage rating than the line voltage; this
prolongs their lives.

Where less light is desired use smaller
lamps, not dimmers or resistance controls.

Replace blackened lamps, they are
inefficient.

Keep fixtures, lamps and reflectors

clean.

Control inventory to prevent pilfering
by employes.

Check with the power company to de-
termine the best possible rates and meter
connections.

Floor Coverings. Both the Architects and
the Theatremen prefer to use different
kinds of floor coverings — or uncovered
surfaces — in different parts of the theatre.

For the entrance lobby, both Councils
prefer tile or terrazzo.

The Theatremen are unanimously in
(Continued on Following Page)

E-16

SHOWMEN'S TRADE REVIEW, November 6, 1948

favor of using rubber mats or runners to
get dirt and water off the shoes of patrons
before the patrons reach carpeted areas.

The Theatre Council is unanimously in
favor of carpet for the auditorium aisles,
and almost unanimous in behalf of carpet
for the foyer. The majority of the Archi-
tects concur.

The Theatre Council also votes, almost
unanimously, that the best quality carpet
is the most economical for theatre use.
Second quality, they say, will cost more
because of the need of more frequent re-
placement. Velvet is their favorite weave;
Wilton their second choice. They recom-
mend janderpadding the carpet.

The Architects Council strongly recom-
mends recessing the floor to receive carpet
in all locations where carpet is to be used.
The Theatre Advisory Council also recom-
mends this.

Wooden strips, preferably but not nec-
essarily embedded in the concrete, are
favored by the Theatremen for fastening
down carpet, which is tacked to such
strips. Where none were installed at the
time the concrete was poured, they can
be fastened on top of the floor, with ozite
of the same height between them; or the
floor can be drilled and wooden dowels or
plugs inserted to receive the carpet tacks.

With respect to carpeting stairs, the
majority of the Theatremen prefer wood-
en nailing strips embedded in the concrete
where the riser meets the step below.

For cleaning the carpet in place the
Theatremen approve only of vacuuming;
shampooing or scrubbing, when needed,
should not be done while the carpet is on
the floor, they say.

For removing spots, stains and other
local soil, recommended treatments in-
clude: for chewing gum, carbon tetrachlo-
ride; for popcorn oil, carbon tetrachloride,,
gasoline or other mineral spirits; for
trampled candy, soap and water; for cig-
arette burns, no real remedy except flame-
proofing the carpet.

Air Conditioning and Heating

Air Conditioning and Heating. Under no
circumstances should any theatre be built
without some form of air conditioning,
according to 60 per cent of the Architects
Council. The cost will be recovered with
profit at the box office, these Councilors
assert. They also point out that air con-
ditioning need not always include com-
plete refrigeration, but that (depending
on climatic conditions) simpler and less
expensive methods, such as water-evapo-
rative cooling, or even the mere moving
of large volumes of air, may suffice.

Lester Isaac Karl Kamrath

Theatre Executive Theatre Architect

Loew's Inc. Houston, Texas

Refrigeration Requirements. Architects
and Theatremen are in close agreement
on how much refrigeration is needed by
the average theatre — one ton for each
12-20 patrons, depending on climate.

Circulation Requirements. Advice with
respect to changing and circulating air
varies, but taking the figures of those
Architects who are in reasonably close
agreement with each other, it appears
that in small theatres 66-70 per cent of the
air can be recirculated; in medium-size
theatres, 60 per cent; in large houses, 50-
60 per cent. With respect to complete
changes of air, the Theatre Council in
general recommends from five to twenty
such changes per hour, according to cir-
cumstances and climate.

Insulation. The majority of the Theatre
Council advise insulating the theatre, or
at least its roof, to reduce cooling and
heating costs. Where insulation is used,
the majority of the Architects favor the
absorptive type, such as rock wool or
expanded mica, rather than the reflective
type as represented by polished metal foil.

Air Fresheners. Practically all members
of the Theatre Council use some form of
air freshener, deodorizer or sterilizer in
their own houses. There is no particular
agreement on any one type. Preferences
are divided among chemicals, germicidal
lamps, electrical dust-and-germ precipi-
tators, and activated carbon.

Maintenance. The unanimous advice of
the Theatre Council is that air condition-
ing equipment in the theatre should be
serviced periodically by outside experts,
and not left to the relative inexperience
of the theatre's own personnel.

Heating Equipment. The majority of the
Architects prefer warm air heating for all
theatres, regardless of size and regardless
of whether or not air conditioning is also
installed. A minority recommend steam
heat for large theatres only.

Economy. According to figures offered
by the members of the Architects Advis-
ory Council, approximately 4 per cent of
the total cost of a new theatre can be
saved by combining the heating and cool-
ing equipment into one system. These fig-
ures developed when that Council discussed
relative costs of different parts of the
theatre structure and its basic equipment.
Disregarding extreme figures for air con-
ditioning costs, which obviously represent
special cases, and taking the average of
the median figures, it appears from the
estimates of the Council members that air
conditioning equipment without provision
for heating costs some 13.5 per cent of the
total expense of building the theatre; and

a separate heating system 4.7 per cent or
18.2 for both. But according to the same
figures, a combination heating and air
conditioning installation should run to
only 14.3 of the total investment in con-
struction and basic equipment.

Equipment and Furnishings

Seating. Patron comfort is the para-
mount and practically exclusive consider-
ation in theatre seating, the Theatre Coun-
cil insists.

They recommend chairs of comfortable
width (20-21 inches) and comfortably
spaced (with the maximum in loges, of
course). For the theatre in general, while
there is no absolute majority for any one
distance between rows, 34 inches had the
plurality vote.

Even more noteworthy, perhaps, is the
fact that while a considerable number of
the Councilors use sliding-seat chairs in
their own theatres, they do this out of
consideration for the comfort of the pa-
tron, not to increase the theatre's capacity.
They space sliding-seat chairs just as
widely as rows of any other seating.

The Theatre Council is consistently
in favor of medium-heavy chair uphol-
stery, with, however, a growing trend to-
ward foam rubber above springs, rather
than either foam rubber alone or con-
ventional upholstery alone. The majority
recommended seats covered in leatherette
and backs in fabric. They do not approve
use of slip covers. Upholstery that is either
flameproof or has been flame-treated is pre-
ferred. Expansion bolts are the favored
device for anchoring chairs to the floor.
A recommended method for assuring
prompt repair of chair faults is to keep a
few extra ones on hand. This has the
further advantage that faulty chairs need
not be sent out for overhauling one at a
time, but can be accumulated until the
number needing attention is large enough
to justify a contract on economical terms.
Further, the Theatremen take a very dras-
tic view of the importance of chair in-
spection. Council opinion in favor of daily
inspection is very nearly unanimous.

Draperies. A majority of the Theatre
Advisory Council use draperies in their
own theatres. A large majority of the
Architects Council incorporate draperies
in the ornamentation of theatres they de-
sign. The Architects favor, by vote of
more than three to one, the use of draper-
ies about the screen area, and in lounges.

There is less agreement about their use
elsewhere in the theatre. For example,
some Councilors prefer to use them at the
(Continued on Page E-18)

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-17

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E-18

SHOWMEN'S TRADE REVIEW, November 6, 1948

The Progressive Encyclopedia of Theatre Operation

heads of aisles, others strongly oppose
this practice. In matters involving artistic
taste and judgment, disagreement among
experts is natural, and would seem to
suggest that in this respect the theatre-
man might just as well consult his own
taste or that of his architect or decorator.
A minority opinion in both Councils, how-
ever, feels that the fewer draperies in the
theatre the better.

More than two-thirds of the members
of the. Architects Council recommend use
of fabrics for covering theatre walls.
Again, there is difference of opinion mi
details — little agreement as to which
walls should be thus covered, and to what
extent.

Exploitation Equipment. Views of the
Theatre Council on the use of marquee at-
traction boards and changeable letters have
already been noted in this Encyclopedia
under the heading of "Canopies," where
it was seen that the members overwhelm-
ingly favor larger attraction boards, and
changeable letters of different colors and
different sizes.

Additionally, motor-driven animated
displays are almost unanimously favored.

Use of sound trucks is favored by the
majority, and the attitude of the minority
indicates that only legal restrictions
against their use in many communities
interfered with a much stronger vote in
their favor. The same applies to lobby
tripods. Legal restrictions appear to be
the reason why use of public address un-
der the marquee to attract trade fails to
win more than a strong minority of the
Council vote. Any Showman located where
such restrictions do not apply (and where
lobby tripods can be used with entire
safety) may justly conclude, therefore,
that the overwhelming majority of the
Council members would recommend use
of these means of attracting patronage if
they could be consulted on such individ-
ual situations.

However, with respect to sound trucks
and animated displays, both of which are
favored by majority vote and the latter
overwhelmingly so, the Councilors note
that they do not mean that these devices
should be used for every new program,
but only occasionally as warranted.

Hearing Aids. All members of the The-
atre Advisory Council use hearing aids in
at least 10 per cent of the theatres under
their supervision; some provide this ser-
vice to patrons in 20 per cent, 30 per cent
and up to 60 per cent of their theatres.
The number of hearing aids units used per

(Continued from Page E-16)

theatre is quite small; always less than
2 per cent of the total number of seats.

The permanently wired system, con-
nected to the sound amplifier, is endorsed
by the majority; there is a small minority
in favor of the inductive type, or mag-
netic loop systems that do not require
wired seats but open the entire theatre to
hard-of-hearing patrons.

Whether seats are wired or not, the
actual unit is seldom fastened in place,
but handed to the patron as he enters and
recovered from him when he leaves.
There is general agreement that the em-
ploye who passes out hearing aids should
also be responsible for their return. This
detail is variously entrusted to ushers,
head ushers, chief of staff, doormen or the
Lost and Found Department. Servicing the
hearing aids is variously allotted to the
sound service engineer, the circuit sound
department, or the theatre's projectionists.

The majority of the Council believe that
both lorgnette type and headset type hear-
ing aid units should be available, since
some patrons prefer one and some the
other.

Screens. Regardless of cost, the screen
and picture must be large enough for
comfortable viewing, says the Theatre
Advisory Council. And they add unani-
mously that if this means additional ex-
pense in the way of larger arc lamps
drawing more current, then that is a nec-
essary expense — the viewing comfort of
the patron must not be compromised with
economy.

The Theatremen do not favor re-paint-
ing old screens. There is some minority
approval for re-surfacing screens, but
only on the condition that it be done by
experts. The preferred method of clean-
ing screens is careful brushing. The Coun-
cil adds that screen life will be prolonged
if curtains are kept closed at all times
except when a picture is actually run-
ning.

Refreshment Sales

Refreshment Sales. Selling refreshments
is immensely important to the theatre be-
cause of the very large additional revenue
thus derived. This revenue abundantly
justifies the extra expenses involved. So
says the Theatre Advisory Council.

Moreover the Council finds that refresh-
ment business is still growing, and in the
opinion of the overwhelming majority of
the Theatremen has not nearly reached
its peak.

The Council is almost unanimously in
favor of the theatre handling its own re-
freshment business, in preference to sell-
ing or leasing a concession to it. Direct
operation, the Councilors say, is more
profitable, more efficient, and leaves the
manager in full control of what goes on
in his theatre. The single dissenter from
this position points to the problem of
servicing vending machines and notes that
under a leasing arrangement this is taken
care of by the concessionaire.

The Councilors use both coin-slot ma-
chines and attended counters for dispens-
ing refreshments but they favor the coun-
ter because experience has convinced them
that sales are greater over a counter than
through a machine. And they find that
the difference in sales justifies the extra
cost of an attendant in the case of the
primary sales outlet. However, for secon-
dary outlets, as in mezzanines or balco-
nies, they use automatic vending ma-
chines. Among machines favored are corn
poppers, soft drink dispensers and candy
machines. Hot coffee and hot frankfurter
devices do not have majority support at
present. The vote on cigarette machines
is evenly divided; it is pointed out that
one objection to them is that minors can
use them.

With respect to popcorn, the Theatre
Council prefers to pop it in the sight of
the patron in small and medium-size thea-
tres; in large houses the preference is for
pre-popped corn sold via re-heaters. The
Council stresses that correct storage of
popcorn, keeping it at the proper tempera-
ture and humidity, has an important bear-
ing on the profit that can be derived from
popcorn sales.

Where machines of any kind are used,
the Council recognizes that servicing them
constitutes an important problem; and
recommends that the theatre entrust this
problem to outside experts, not try to
handle it through the theatre staff.

The location of the concession stand, the
Theatremen find, should meet three re-
quirements. 1. It should be interposed in
the path of traffic at a point where the
patron will encounter it before he or she
has had time to put away change received
at the box office. 2. It should be accessible
from within the theatre, for re-sales to
patrons during the show. 3. It should be
accessible from the street, for sales to
passersby.

The Architects Council is in general
agreement with the Theatre Council in

Fred J. MacKie, Jr.

Theatre Architect
Houston, Texas

R. H. McCullough

Theatre Executive
National Theatres

R. W. Naef

Theatre Architect
Jackson, Miss.

Urban F. Peacock

Theatre Architect
Milwaukee, Wis.

L. E. Pope

Theatre Executive
Fox Midwest

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-19

this matter of the location of the refresh-
ment stand; but the majority of the Archi-
tects believe that accessibility from with-
in the theatre, for re-sales during the
show, should be via the lobby not via the
foyer, in order to make sure that the
noise generally associated with a snack
bar cannot penetrate into the auditorium.
The Architects join the Theatremen in
favoring a location that will permit street
sales; and one adds that this affords an
additional advantage in that persons who
approach the street counter are auto-
matically brought within reading distance
of the poster advertising, and may in the
end buy a ticket also.

With respect to the purchase of candy,
popcorn and so on, the Theatre Council
strongly recommends that in the case of
a circuit this should be centralized. This
opinion is unanimous. The members point
out that in the refreshment field very im-
portant discounts can be obtained through
bulk buying.

(For precautions against the possible
fire hazard of popcorn oil and popcorn
and candy wrappings, refer to "Fire Pre-
cautions" under the heading: "Safety.")

Projection and Sound

Projection Room Fittings. Safety in the
projection room requires installation of
automatic provisions for exhausting smoke
and fumes, in the opinion of the majority
of the Projection Advisory Council. Some
kind of emergency lighting for the projec-
tion room in case power fails is also essen-
tial, the Council holds. Use of shipping
reels instead of projection reels for run-
ning the show was voted unsafe almost
unanimously.

The Council believes that projection
room safety shutter controls and power
switches should be located near the exit,
to assure that the projectionist can reach
them without needless danger to himself
if fire forces him to leave the projection
room instantly. Opinion is divided on the
desirability of duplicating these controls
outside the projection room.

Action of the port shutter safety re-
lease should be tested weekly to make
certain it is always in perfect working
order.

The Projection Council overwhelmingly
favors battleship linoleum for the projec-
tion room floor; while noting that some
local regulations unfortunately forbid its
use; asphalt tile and painted concrete have
minority support. Since the eyes of the
projectionist should always be in the best
possible condition for accurate observation
of the screen image, the Council recom-
mends green as the best color for the pro-

jection room walls, and insists on either
indirect lighting or drop lighting.

A majority of almost three to one of
the Projection Executives consider that
it is essential to provide the projection
room with toilet facilities; an almost
equally large majority hold that clothing
lockers in the projection room are essen-
tial. And the dissenting minority agree
that provision of these facilities is at least
"highly desirable."

Life of Projection Equipment. The Pro-
jection Advisory Council has also set forth
the experience of the members themselves
as to what length of useful life can be
expected of modern projection and sound
apparatus of good quality, provided it is
properly cared for. Their experience is:

Arc Lamps: 10-15 years.

Arc Motor-generators: 15 years to in-
definitely, if overhauled at 5 -year inter-
vals.

Arc Rectifiers, tube type: 10 years to
indefinitely.

Arc Rectifiers, stack type: 5 years to in-
definitely.

Motor-driven Rewinds: 5 years to in-
definitely.

Projector Mechanisms: 10 years to
indefinitely if overhauled every 18 months
to 5 years depending on severity of service.

Sound Systems: 10-15 years.

Projection Accessories. The Projection
Advisory Council is unanimously agreed
that: shipping reels should never be used
for projection; hand-splicing of film is not
permissible practice; all projection rooms
should be supplied with spare parts, fuse
and tool cabinets; all projection rooms
should have and use mechanical change-
overs for the picture; telephone connection
between manager and projection room is
indispensable.

The majority prefers manual change-
over of sound as against automatic sound
changeovers; holds that all projection
rooms should be equipped with both
motor-and hand-driven rewinds; that all
projection rooms should be supplied with
mechanical cue markers, and that neces-
sary tools should be supplied by the
theatre.

Projection and Sound Standards. The

Projection Experts vote unanimously that:

Prints should never be run until after
they have been rewound, inspected and
repaired as necessary.

All projection room equipment should
be inspected before each day's show starts.

There should be no delay in repairing
any fault that can harm the quality of
either picture or sound.

Projection room equipment should be
serviced by outside experts. (The Theatre
Advisory Council unanimously concurs.)

Even small theatres with limited budg-
ets can afford to give their patrons sound
of the best quality, and should. Either
effective modernization or complete re-
placement of unsatisfactory sound equip-
ment will be found within the reach of
any budget.

In all of these opinions, the Projection
Council is unanimously agreed. The ma-
jority also feel that:

Rewinding film should be done by hand,
except in one-man projection rooms where
this is not practicable, or where local regu-
lations compel use of enclosed, motor-
driven rewinds.

SMPE standard screen brightness should
be maintained in all theatres. (This stand-
ard calls for 9-14 foot-lambers at the cen-
ter of the screen when the projector is
running without film.)

The SMPE power line recommendation
should be followed in all theatres. This
recommendation advocates installation of
voltage regulators wherever line voltage
varies more than plus or minus 3 per cent,
and the power company cannot correct
the fault.

Academy sound power standards are
obsolete and should be exceeded. The
original standards were:

Up to 400 seats, 10 watts; 400-600 seats,
13 watts; 601-750 seats, 15 watts; 751-1000
seats, 20 watts; 1001-1250 seats, 26 watts;
1251-1500 seats, 32 watts; 1501-1750 seats,
37 watts; 1751-2000 seats, 43 watts; 2001-
2250 seats, 48 watts; 2251-2500 seats, 53
watts; 2501-2750 seats, 59 watts; 2751-3000
seats, 65 watts; and so on by corresponding
increments to 132 watts, for theatres of
6000 seats.

Recently, the Motion Picture Research
Council, successor to the Academy Re-
search Council, re-issued the above stand-
ards with some minor changes. Despite
those changes the Projection Supervisors
still consider the recommendations seri-
ously inadequate.

With respect to flutter distortion intro-
duced by the soundhead, the proposed
standard of 0.15 per cent has the endorse-
ment of the majority of the Projection
Advisory Council.

Also, present standard lengths of head
and tail leaders are acceptable to the ma-
jority, and evoke no outright objection
from any Councilor.

SMPE standards on projection angle
(not more than 12°); on a distance of 48
inches from the center of the projection
lens to the floor; a distance of 48 inches
from the bottom of the viewing port to the
floor, and on viewing port dimensions of
12"xl4", are all found satisfactory in ac-
(Continued on Following Page)

Samuel Rosen

Theatre Executive
Fabian Theatres

Harry Rubin

Theatre Executive
Paramount Pictures

Leonard Satz

Theatre Executive
Century Circuit

Corl W. Schubert

Theatre Architect
La Crosse, Wise.

Raymond B. Spencer

Theatre Architect
Memphis, Tenn.

E-20

SHOWMEN'S TRADE REVIEW, November 6, 1948

The Progressive Encyclopedia of Theatre Operation

(Continued from Preceding Page)

tual daily practice by the majority of the
Projection Supervisors.

Loudspeakers. No member of the Pro-
jection Advisory Council participating in
the meeting on loudspeakers had old-
fashioned, one-way speakers in more than
10 per cent of the theatres under his own
supervision. However, the majority of the
Council do not believe in replacing the
small percentage of old-fashioned speakers
they still have in use without also replac-
ing the whole of the old-fashioned sound
systems of which those speakers are a part.
This is because they consider that no mat-
ter what might be done about the speakers
alone, the old amplifiers and so on would
still constitute a bottle-neck with respect
to sound quality.

Where speakers alone are to be im-
proved, the majority do not favor putting
new and better units on the existing baffle;
they prefer a wholly new speaker system.

However, some members who still have
old-fashioned electro-magnetic speakers
in from 40 per cent to 65 per cent of their
theatres are replacing these separately
with modern permanent magnet speakers,
not from the point of view of improving
sound quality but merely for economy.

A majority of the Projection Advisory
Council no longer stock spare speaker
units in the theatres under their super-
vision, but rely on servicing organizations
to supply replacements promptly when
needed.

Screen Brightness. As already reported
under "Projection and Sound Standards,"
the Projection Advisory Council favors a
level of screen brightness conforming to
the standard recommendation of the So-
ciety of Motion Picture Engineers — 9-14
foot-lamberts at the center of the screen
when the projector is running without
film.

The same Council considers continued
use of the old-fashioned low intensity arc
lamps to be unjustified, on the ground that
they cost just as much to operate as mod-
ern high intensity lamps but give in-
ferior light. The members have very few
low intensity lamps left in their own thea-
tres, and are replacing those.

All arc lamps must under all circum-
stances be connected with ventilating
ducts that will carry the harmful fumes
of the burning arc outdoors, in the unani-
mous opinion of the Projection Council.
Every arc lamp in every theatre super-
vised by any of the Councilors is so
vented.

Carbon savers are used in all theatres

at all times by a minority of the mem-
bers; others use them also on occasion but
do not find they are desirable under all
circumstances.

Optical alignment of the lamphouse
should be checked frequently where older
types of apparatus are used, but needs
very little attention with more modern
equipment, the Council finds.

Poor Prints. The theatre should guard
itself against both a poor show and unjust
blame by complaining to the exchange
instantly when a print is received in im-
perfect condition. So says the Projection
Advisory Council. If this is done, the mem-
bers point out, the exchange cannot charge
the theatre with having damaged the
print. They add that sufficiently vigorous
complaint will often bring the theatre
another print, in better condition, and thus
protect the quality of the show.

The Council holds that such complaints
to the exchange should never be made by
a projectionist, but by whoever does the
booking — the theatre manager or circuit
executive as the case may be. Moreover,
if satisfaction is not received, the facts
should be passed up to higher executives
of the circuit for action by them.

The Council recognizes that because of
shortage of prints and other troubles the
exchanges sometimes cannot send out
their film in perfect condition; neverthe-
less exhibitor pressure will help to assure
that the exchanges at least do the very
best they can.

Supervision of Projection. All larger
theatre circuits, and medium-size circuits
down to from 10 to 25 theatres (according
to local circumstances) will benefit eco-
nomically and in efficiency through the
services of a competent Supervisor of Pro-
jection, according to the members of the
Projection Advisory Council who are
themselves Supervisors of Projection for
their respective circuits.

Individual theatres, and circuits of only
a few houses cannot afford this advan-
tage; but the Councilors have advice for
such operations also. It will be found in
this Encyclopedia under the heading
"Management" — subheading "Projection
Economies."

In the medium and larger circuits the
Projection Supervisor contributes the
practical benefits of expert, centralized
buying. He exercises either direct or in-
direct (opinion on this point is evenly
divided) supervision over projection room
inventories. Condition in which prints are
received in each theatre also comes to his

attention. He visits all theatres periodi-
cally (in person or through a member of
his department) for direct observation to
check up on written reports reaching his
office. The majority of the Council believe
that the Supervisor of Projection will do
better to contract for projection room serv-
ice with one of the regular servicing or-
ganizations rather than hire technicians
and set up his own service staff, but on this
point there is some minority opinion. Fi-
nally his expert judgment, in cooperation
with the more detailed information of the
theatre manager, and perhaps in coopera-
tion with local union officials, is of value
in determining the competence and dili-
gence of individual projectionists.

The advantages of these services are suf-
ficiently evidenced by the existence of the
Projection Advisory Council, whose mem-
bership consists of the Supervisors of Pro-
jection of the largest and most successful
theatre circuits in the United States and
Canada.

Inspecting Projection Equipment. The

Projection Advisory Council suggests the
following intervals for inspecting different
items of projection and sound apparatus:

Inspect Daily: Exciter lamps, lamphouse
reflectors, power line voltage (this de-
pends on location; where voltage is well
regulated inspections as infrequent as
once a month may be adequate), projector
fire shutters, projector lenses, smoothness
of take-up action, tube readings (with
built-in meters), and volume and quality
of each loudspeaker unit.

Inspect Weekly: fuses, motor-generator
brushes and commutators, non-synch con-
dition and turntable speed (or leave this
to the service inspector), port safety shut-
ter action, projector and soundhead gears,
rectifier tube filaments, reserve of carbons,
sound track alignment, spare parts sup-
ply, tube readings requiring portable test
meter (or leave this to the service inspec-
tor).

Inspect Monthly: backstage speaker
connections, condition of power switch
blades, condition of screen, flutter or wows
in sound, lamphouse asbestos leads, pro-
jector and soundhead sprocket teeth,
soundhead frequency response, amplifier
frequency response, and sound system
ground connections.

Safety

All three Councils contribute important
advice with respect to safety. The Archi-
tects and Theatremen are concerned with
safe structural design; Theatremen and
(Continued on Page E-22)

Bernard B. Spigel

Theatre Architect
Norfolk, Va.

Harold Spitznagel

Theatre Architect
Sioux Falls, S. Dak.

Edward Topham, Jr.

Theatre Executive
T. & D. Jr. Enterprises,
Inc.

Robert Law Weed

Theatre Architect
Miami, Fla.

. Jules S.Wolfe .

Theatre Executive
Famous-Players
Canadian

SHOWMEN'S TRADE REVIEW, November 6, 1948

Bring Your Patrons an "Open-Air" Theater Indoors

TYPHOON

Over 35 years of theater
cooling experience have gone
into the designing of these units.
Flexible and easy to operate,
they offer definite economy ad-
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• Zone Control— Each unit has
its own individual thermostat.

• No Duct Work Required— No
loss of cooling due to long ducts.

• Easy to Install— Units can be
placed directly in theater, no
extensive alterations. Complete
installations have been made
in one week.

• Quiet Operation— no interfer-
ing noises.

• Uninterrupted Service — Your
theater always has air condi-
tioning: if one unit is being ser-
viced, other units are not af-
fected.

• Dehumidification— High latent
heat capacity insures more ef-
fective removal of moisture.

AIR
CONDITIONING
UNITS

All the advantages of large-theater air
conditioning— economical enough for small
theaters— are yours in Typhoon Packaged
Units. They cool, filter, de-humidify and
circulate the air in summer . . . heat effi-
ciently in winter. Typhoon Units are rug-
ged, built to withstand hard usage with
minimum service. The over-sized parts, the
extra large 7-row coils, the all-copper, sil-
ver soldered condensers insure full rated
capacity under difficult operating condi-
tions.

Suggested arrange-
ments of Typhoon
Units in typical
small stadium type
and balcony type
theater to provide
satistactory air con-
ditioning

If you own, operate or intend to build
a theater with a seating capacity of less
than 1600, consult Typhoon regarding
your air conditioning problems.

TYPHOON AIR CONDITIONING CO., INC.

794 Union Street • Brooklyn 15. N. Y.

E-22

SHOWMEN'S TRADE REVIEW, Nwember 6, 1948

The Progressive Encyclopedia of Theatre Operation

(Continued from Page E-20)

Projection Chiefs with fire prevention; and
the Theatremen with prevention of panic
and accidents, and insurance coverage.

Tripping Hazard. Views of the Archi-
tects with reference to accident hazard
arising out of the presence of steps or
ramps have already been reviewed under
the heading: "Exterior Construction — Cel-
lars and Excavations." It was noted there
that while a majority feel that the expense
of digging a cellar for the sake of a cellar
is unjustified, a considerable number of
architects who take this position never-
theless endorse that expense if the object
is to keep stairs or ramps out of the path
of patron traffic. The Theatremen go fur-
ther— their Council overwhelmingly dis-
approves use of stairs or ramps if excava-
tion or grading can eliminate them; and a
very substantial minority insists on exca-
vation or grading for this purpose even
where the cost will be exceptionally high.

Fire Precautions. In the matter of fire
prevention, the Theatre Council advocates
first of all that managers seek the advice
of their local fire authorities, and follow it.
This not only will be directly helpful; it
will also reduce the chance that the man-
ager can ever be accused of negligence if
a fire does start.

For their own advice to managers; the
Theatre Council recommends application
of flame-retarding treatment to curtains
and draperies, extreme vigilance against
the cigarette hazard wherever smoking is
allowed, and thorough and frequent fire
drills.

The Council is almost unanimously in
favor of flame-treating curtains and drap-
eries; and a minority of the members go
further and treat every fabric in the thea-
tre. The majority find that flame-treat-
ment must be repeated every year.

With respect to the smoking hazard,
recommendations offered by Council mem-
bers include: training personnel to watch
for lit stubs; provision of enough ash trays,
with mats under them; providing plenty
of sand urns; extra inspection for smoul-
dering stubs before closing the theatre
(one member notes he has had chair fires
resulting from a careless practice of stuff-
ing lit cigarettes into crevices of uphol-
stered chairs, apparently to extinguish
them) ; removal or flame-proofing of all
inflammable materials in the smoking sec-
tion; provision of sufficient extinguishers.

Council opinion is substantially unani-
mous on the importance of regular panic-
and-fire drills. Every circuit represented
at the discussion, with only one exception,
holds such drills for the continued train-
ing of its employes; and in the single ex-
ception employes are also trained and
drilled, but their drills are discontinued
after it is felt the employe has learned
his lesson.

Some suggestions for dealing with the
possible hazard of popcorn oil and pop-
corn and candy wrappings (opinion being
evenly divided as to whether these are
or are not a hazard) include:

Storing only the minimum of those ar-
ticles in the theatre, and the rest outside,
or in a fireproof room; off -theatre pop-
ping; careful training of the operator of
the popping machine; training the staff to
pick up wrappings and cartons as fast as

they are dropped; providing plenty of
waste cans for them.

Auditorium Illumination. In the matter
of auditorium illumination the Theatre-
men say the very first requirement is
lighting bright enough to meet the needs
of safety. In this view the Projection
Council concurs, noting that if the picture
then seems less brilliant than it should be,
the correct procedure is putting in larger
projection lamps, not dimming the audi-
torium.

Chair Hazard. The Theatre Council em-
phatically calls for thorough inspection for,
and prompt remedy of, any faults in
chairs.

Liability Insurance. And the Theatre
Council holds — by a very large majority —
that all theatres should carry the fullest
and broadest possible insurance against
public liability. Only an extremely small
minority considers that "moderate" cover-
age is adequate.

Emergency Lighting Facilities. Both
emergency lighting controls and an emer-
gency source of lighting power are recom-
mended by the majority of the Theatre-
men, but the substitute power source need
not be large enough to light the theatre to
full brilliance. Enough light to enable the
audience to move out safely is the essen-
tial requirement. There is no majority
agreement on any one type of emergency
lighting power. Different Councilors rec-
ommend: a second utility line, storage
batteries, wet cells, dry cells or gasoline-
driven generator.

The majority also insist on a duplicate
set of lighting controls for emergency use.
Opinion is nearly unanimous that of the
two sets of controls one should be located
in the projection room. As to where the
other shall be placed, approximately half
the Councilors discussing the matter sug-
gest the manager's office; the other half
name varied locations about the theatre.

First Aid. Every theatre should be pro-
vided with first aid supplies: on this, the
opinion of the Theatre Advisory Council
is unanimous. As to the best location for
the first aid medicine chest, a plurality
favor the manager's office, while other
Councilors suggest varied locations about
the theatre. Opinion is divided as to just
which employes should be trained in ad-
ministering first aid. A substantial minor-
ity say: "All employes" while remaining
opinion is scattered.

P.A. for Emergencies. The Theatre Coun-
cil discussed the advisability of going to
the expense of putting in a public address
system for the sole purpose of enabling
a manager to address his audience in emer-
gency, entirely regardless of any of the
other uses of such equipment; and ap-
proximately one-half of the Councilors
held that the cost of P.A. is justified by its
emergency value alone. In view of this
opinion; and in view of the other uses for
P.A. in any theatre, it would seem that, in
general, theatres would do well to install
this facility.

Projection Safety. Ultimate responsibil-
ity for projection room safety lies with the
theatre manager, not the projectionists, the
Projection Advisory Council maintains.

The Projection Chiefs find themselves
wholly in accord with the safety recom-

mendations of the Underwriters, which
they say have proved in practice to be
neither excessive nor inadequate. And the
Council is unanimous in urging that all
prescribed safety measures should be fol-
lowed scrupulously regardless of what the
competition may or may not do; that these
measures are not so expensive as to make
it necessary to worry about competition
where human life may be at stake.

The Projection Council, further, con-
tributes its own recommendations for
safety.

Its members believe the projection staff
should participate in all fire drills. They
believe that no one under 21 years of age
should be employed as a projectionist.
They insist unanimously that any projec-
tionist who violates any safety rule be
severely disciplined or discharged. And
they state, again unanimously, that no
union anywhere will object. (Many of the
Councilors are themselves IA members.)

A very strong minority thinks that
safety requires the presence of two pro-
jectionists on duty at all times; a close
majority holds that this is not absolutely
necessary.

The projection room should have more
than one exit, and should be reached by
stairs, not ladders, the Council believes.
However, the Council does not agree com-
pletely with that Underwriters' recom-
mendation which holds that in all cases of
film fire projectionists should promptly
work the safety devices, pull the switches,
and get out of the projection room. They
recognize the extreme deadliness of film
fire fumes, but nonetheless hold that cir-
cumstances vary, and the projectionist
should use his judgment.

With respect to what type of fire ex-
tinguishers should be provided, and
whether they should be placed in the pro-
jection room or only, as the Underwriters
recommend, outside its door, Council opin-
ion is divided.

The majority of the Councilors further
recommend:

That automatic provision should be in-
stalled for exhausting smoke and fumes
from the projection room to out-of-doors
in case of fire;

That emergency lighting be provided for
the projection room; although this need
not be any elaborate arrangement. Vari-
ous simple contrivances are suggested by
different members; one even holds that a
few flashlights would meet all essential
requirements;

That projection room safety shutter and
power switch controls be located near the
door the projectionist will leave by if fire
should force him out, but that house light-
ing controls need not be so located pro-
vided there is a second set elsewhere in
the theatre;

That the action of port safety shutters
should be re-tested weekly for reliability;
and

That every theatre be provided with
separate projection reels to eliminate the
dangerous practice of using shipping reels
in the projectors.

With respect to safety in drive-in thea-
tres, as already noted under that heading,
the Projection Council maintains that no
precautions can be relaxed — that a panic

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-23

among an automobile audience could be
even more dangerous than indoors.

Technical Management

Buying Equipment and Supplies. By

careful buying, and by following correct
policies, the small independent theatre can
get its supplies and equipment as cheaply
as the circuit that has the advantage of
placing bulk orders. So say the members
of the Theatre Advisory Council, who
themselves do the buying for the large
circuits. They note that equipment bought
in large lots is not always ideally suited to
each individual theatre of the circuit;
while the individual theatre can, by care-
ful buying, meet its own needs very ex-
actly. (But this does not apply to candy,
popcorn, etc. — see "Refreshment Sales.")

The Council recommends that the indi-
vidual theatre operator keep constant
watch on the supply market by reading
the trade papers; that any supplies to be
bought in fairly large quantities be put
through careful technical tests, if possible,
before a decision is made; that where such
tests are not possible the theatre should
avoid buying on a price basis and patron-
ize only manufacturers and suppliers of
unquestioned reputation; and that the
theatre ask for competitive bids from such
manufacturers in the case of any article
costing more than $15.00.

Housekeeping. The majority of the The-
atre Council prefer vacuuming for clean-
ing carpets, draperies and chair uphol-
stery. In the case of carpets and draperies,
this preference is unanimous.

In cleaning compounds, the Theatremen
prefer soap last, tri-sodium phosphate
next, and various trade name cleaning
compounds first of all. There is no agree-
ment, however, on any particular trade
name cleanser; almost every member of
the Council appears to have his own
favorite.

Deodorizing chemicals are not a substi-
tute for good cleaning and adequate ven-
tilation, but only a last desperate resort
when every other effort to eliminate odors
has been exhausted — on this the Theatre
Council members are unanimous. They add
that when and if use of deodorizing
chemicals becomes unavoidable, the chem-
icals used at least should have no odor of
their own.

Live Entertainment. Thirty-eight per
cent of all theatres under the supervision
of members of the Theatre Council are
equipped in some way for live entertain-
ment. The equipment varies from com-
plete stage facilities down to a public
address system and simple title curtains.
The favored method of getting screen and
loudspeakers off the stage is to fly them.
For stage lighting, incandescents and re-
sistance-type dimmers are preferred.
Ultra-violet light, in association with flu-
orescent fabrics, dyes and paints, is strong-
ly favored for stage scenery and costumes.

Projection Economies. As noted under
the heading "Projection and Sound," sub-
head "Supervision of Projection," the
Projection Advisory Council is convinced
that any circuit having more than from 10
to 25 theatres (depending on circum-
stances) can profit by utilizing the serv-
ices of a Supervisor of Projection; but the
Council also offers definite suggestions and
advice for smaller circuits and individuals
that cannot afford expert help.

Four general rules for economy in pro-
jection are offered:

Keep effective records.

Get competitive bids.

Insist on guarantees.

Order replacements in advance of need.

All of these rules are endorsed by not
less than 66 per cent of the Council mem-
bers participating in the discussion.

In addition, the Councilors individually
offer suggestions for economy in deciding
among the products of different manufac-
turers; in general buying of projection
supplies and equipment, and in projection
maintenance.

With respect to selection of items of
equipment the theatreman is advised to:
take into account the reliability of the
supplier, consult the advice of a trust-
worthy supply dealer, seek information
from the larger circuits, consult his own
past records, consult his projectionists,
consult other theatremen.

As to buying economically, it is sug-
gested that small purchasers: form buying
pools with other theatres or circuits, con-
tact larger circuits for information on cur-
rent prices, buy on a cash basis, pay bills
promptly, and keep in touch with the
opinions offered by the Projection Ad-
visory Council in Showmen's Trade Re-
view.

For efficient maintenance: overhaul
equipment at regular intervals without
waiting for actual trouble to appear, re-
pair small defects promptly without wait-
ing for them to grow larger, keep careful
records of every maintenance detail.

Manager's Role in Projection. The tech-
nical experts who comprise the member-
ship of the Projection Council say that
nothing is more important in getting good
sound and projection than the role played
by the manager. He must exercise the
most exacting supervision, and at the same
time maintain the highest morale among
his projection staff. For the sake of morale
he should, so far as practicable, allow the
projectionists themselves, or their union
local, to arrange such matters as working
shifts, days off, and reliefs; and his check-
up on when each man reports for duty and
goes off duty should be accurate but in-
formal and inconspicuous — time-clocks
and the like should be avoided.

At the same time, however, the man-
ager should keep a most careful and de-'
tailed check on the work of the projection-
ists. Let him appear in the projection room
unexpectedly, say the Council members,
and personally inspect equipment and its
operation. He should know or learn
enough to make his inspection thorough
and truly informative. The Council also
recommends that the manager obtain
written reports from the projectionists on
the condition of all equipment and all
prints, and study these personally. The
manager, not the projectionists, should
keep track of the costs of repairs and of
spare parts; and no overtime work should
be allowed without the manager's specific
authorization in each instance.

Supervision of Screen Quality. The man-
ager's own eyes will tell him whether he
himself finds his picture pleasant and at-
tractive to look it, and this simple method
of supervision is endorsed by an over-
whelming majority of the Projection Ad-
visory Council. However, the Council is

unanimous in holding that this alone is not
enough. Additional procedures are recom-
mended. It is suggested that the manager
also watch the reaction of the audience to
make sure that they don't find the picture
tiring to look at; that he obtain the pa-
trons' comment as to how they like his
screen image compared with those offered
by competitors; that he himself compare
his own picture with those shown in com-
petitive theatres; and that he ask his pro-
jectionists what they think of the quality
of the screen image. Further, that an
SMPE test reel be run from time to time,
to check on possible existence of faults
which may irritate the eye without being
visible to it.

Among visible faults, the following
should be checked constantly — that is,
every time the manager enters the audi-
torium: discolored screen light, flicker,
fluctuating screen light, insufficient screen
light, jump in the picture, poorly dis-
tributed screen light, side-to-side weave
in the picture, travel ghost. If the man-
ager himself is not in the auditorium often
enough to keep constant watch on these
details, then he should delegate a sub-
ordinate to do so.

The following faults should be checked
at least daily, and some Councilors say
several times a day: accuracy of focus,
accuracy of framing, accuracy of masking,
alteration in light at changeover, cleanli-
ness of aperture, precision of changeover.

Supervision of Sound Quality. The Pro-
jection Council suggests five methods for
the manager to use in checking on his
sound quality. The members are unani-
mous in recommending that the manager
consult his own ears as to whether he
himself finds his sound attractive and
pleasant to listen to. It is also suggested
that he watch his audience and judge by
their reaction whether they find the sound
pleasant, and whether they can hear it
easily and plainly; that he visit competing
theatres occasionally to protect himself
against becoming accustomed to any
sound faults he may have in his own
theatre; that he ask the opinion of the
sound service man; and that he authorize
technical tests at suitable intervals.

Following are some of the specific sound
faults to be listened for by the manager
op his designated sound checker: improper
volume, alteration in volume, alteration
in quality, poor sound changeover, abnor-
mal weakness of either low-frequency or
high-frequency tones, noise, flutter and
wows. The Council believes all of these
possible faults should be listened for at
least once a day, and many members feel
that once a day is not nearly often enough.

Two further points are made: first, that
persons may have defective hearing and
not know it; if the manager checks sound
faults personally he might do well to have
his own hearing tested once a year, and
the same applies to any employe who may
be designated as sound checker.

Secondly, that no amount of listening,
even by the best ears, is adequate in itself;
listening tests should be supplemented
by very thorough technical tests.

IMPORTANT NOTE:

The foregoing text of The Progressive Encyclo-
pedia is fully covered by copyright. Reproduction
in any form, in zvhole or in part, is forbidden
■without zvritten permission of Showmen's
Trade Review.

E-24

SHOWMEN'S TRADE REVIEW, November 6, 1948

A 1948 Ouonset at $120 Per Seat

Designed by Peacock & Belongia, Albert Johnson's Park Theatre, Rockford, Illinois,
Seats 664, Cost $80,000 to Build and $25,000 to Furnish and Equip

A Quonset-type theatre costing $120.00
a seat to build — $158.00 a seat complete
with furnishings and equipment — has been
erected at Loves Park, near Rockford,
Illinois, according to a design by Myles
E. Belongia and Urban F. Peacock, Mil-
waukee architects and members of STR's
Architects Advisory Council.

Core of the 664-seat structure is a Stran-
Steel Quonset, completely insulated with
rockwool bats and Sisalcraft insulating
paper.

Despite its relatively low cost, the the-
atre is air conditioned, it has a cry room
and a party room, and its equipment and
furnishings are all of high quality.

The facade above the marquee is lime-
stone, and below the marquee porcelain-
enameled steel panels. Front lighting is
by clear incandescents, with blue and rose
neon trim. Marquee letters are Wagner's;
poster cases Universal alumilited alumi-
num. The glass-panel entrance doors are
framed in wood.

Rubber tile, tan in color, constitutes the
flooring of the lobby; its lower walls are
finished in natural birch, and its upper
walls in tan, figured washable wall paper.

It is illuminated with recessed, colored
fluorescent tubing. The foyer is similarly
decorated, but lighted by recessed neons
in selectively switched colors.

Auditorium color scheme features sev-
eral shades of rose, including the uphol-
stery of the Kroehler push-back chairs,
and the rose-and-tan figured Thomas
Leydham carpet. The entire surface above
the plaster line, which begins five feet
from the floor, is covered with 16"x32"
Celotex blocks. An air duct runs down the
center of the auditorium, with a false
ceiling below it that extends 18" beyond
each side of the duct. The two lighting
troughs thus created are lamped in rose
and blue neon.

The ventilating system provides either
cold or warm air, according to whether
the water coils carry well water, or boiler
water from an oil-burning furnace. This
equipment is located in a basement under
the stage.

Projectors are Simplex E-7's; sound
Simplex dual channel 4-Star; generators
Hertner; screen Walker Plastic Moulded
Washable; lamps Peerless Magnarc:
speakers Altec Voice of the Theatre.

Construction was carried out by Ben
B. Poblocki and Sons under the guidance
of Walter G. Tolan as Supervising Archi-
tect. Equipment and furnishings were in-
stalled by the Chicago branch of National
Theatre Supply.

AGREEMENT

KIDS KOMEDY SHOW 930 AM SATs

mini

FACADE of the Park Theatre is limestone
above and porcelain-enameled steel below the
marquee, with aluminum poster frames, in-
candescent soffit lighting and rose and blue
neon trim. Entrance doors are wood with
large glass panels. Small changeable letter
attraction boards and Wagner letters are
used below the marquee (just above the en-
trance doors) in addition to the larger ones
associated with the name sign. AUDITORI-
UM is decorated in several shades of rose.
It is isolated from the foyer by doors at
the head of each aisle. The cry room is at
the rear of the central bank of chairs, be-
tween the aisle doors; the party room is
above, adjacent to the projection suite. Cry
room accommodates 16 patrons; party room
12; each is air conditioned and each has a
12" Jensen speaker with its own volume con-
trol. Trane climate changer for winter and
summer air conditioning is located under
the stage; a small, separate steam heating
system is installed in a front basement to
heat the lobby, foyer, office, projection room
and wash rooms. PROJECTION ROOM
was equipped by National Theatre Supply.

II

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-25

Provide 100% more passing space

Eliminate necessity of standing to
permit passing

• Six inches of smooth, effortless retrac-
tion with no humps, jarring or dis-
turbance to those behind

• Deep spring cushioned comfort
No sharp edges to bump shins

• No pinching hazards. Full length back panel entirely
covers seat cushions

The ONLY chair affording 100% safety in emergencies. Unoccupied
seats automatically, silently slide back, rise and lock into position;
automatically disengaging when lowered for occupancy.
No understructure to hamper cleaning.

Adjustable to all conditions and inclines. Conventional type seating for
balconies with high risers can be supplied on same order.
A choice of models, end standards and upholstering.

Sold by Independent Theatre Supply Dealers

IDEAL SEATING COMPANY OF GRAND RAPIDS

SEATING IN THE MODERN MANNER

E-26

SHOWMEN'S TRADE REVIEW, November 6, 1948

Theatre Equipment Showcase

Devices for Efficient Vending of Beverages, for Eye Appeal in Displaying Them and for
Checking Number of Drinks Dispensed, Among Outstanding Recent Products

For Exploitation

Novel Christmas tree effect and many
other exploitation devices can be created
with Paisley Products' new plastic adhesive
for fixing cotton, wool, etc., to irregular
surfaces. Adhesive is applied by spraying;
and cotton, etc., dusted or blown on.

For Safety

Safety ladder by Craft-Bilt Products Com-
pany has swivel platforms in place of
upper steps; platforms not needed swing
out of the way so that user stands within
and not upon the ladder.

For Beverages

Installation of two of the latest model
Drincolator dispensers in the Riverside
Drive-In, North Kansas City, Mo. Dis-
tribution of Drincolator dispensers is now
handled by National Theatre Supply.

For Television

RCA's Barton Kreuzer (center) and John
F. O'Brien (right) at the projection room
control panel of their company's 20-foot-
screen television projector. (STR for Oct.
9, Page E-18). With them is David Pas-
ternak of station KSD-TV, St. Louis.

For Eye-Appeal

One rectangular and two curved-corner
refreshment cases by Columbus Show
Case Company combine with Manley pop-
corn machine to display food products
in a sanitary and appealing manner.

For Efficiency

Patrons desiring to buy refreshments from
coin-operated machines use this Vendo
Changemaker. Sales are not lost because
no employe is handy to dispense nickels.
Machine holds 400 nickels; accepts dimes
and quarters.

For Checking Sales

Cooler-dispenser with mechanical counter
for registering sales is a product of
Bastian-Blessing Company. Management
can readily check on number of drinks
dispensed.

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-27

Modern Refreshment Stands

A Above, Manager Herbert J. Roy-
ster is seen behind his plushy, ef-
ficient new refreshment stand at
the Mayfair Theatre in Portland, Ore-
gon, owned jointly by J. J. Parker
Theatres and Evergreen Theatre Cor-
poration. The counter offers so wide
a variety of merchandise as to have
something for every taste — and all of
it within easy reach.

▼ Below, the custom-built candy bar
at Hodag Amusement Company's
State Theatre, Rhineland, Wiscon-
sin. It is made of imported Philippine
Prima Vera wood, clear birch and
sandalwood trim. Asbestos partitions
hold heat in the popcorn and prevent
it from reaching the candy. Display
popcorn inside the "V" is kept in con-
stant agitation by a blower.

Stevenson, Retiring From Bell
System, Has Three Successors

Three men have been named to the
posts to be vacated by T. Kennedy Steven-
son, who resigns from Bell System No-
vember 30th under the organization's age
retirement rule.

F. R. Lack succeeds to the Presidency
of Westrex Corporation. Eugene S. Gregg
replaces Mr. Stevenson as President of
twelve American subsidiaries of Westrex
which operate in foreign countries. George
L. Best, Western Electric Company's Vice
President in Charge of Patent Licensing,
will take over Mr. Stevenson's office as
W.E. Vice President in Charge of Finance
and his chair as a Director of Westrex.

A Princeton graduate, Mr. Stevenson
joined the Bell System in New York in
1914. He has been Assistant Comptroller,
Personnel Director, and Comptroller of
Manufacture for Western Electric Com-
pany, and President of Erpi.

Henry L. Logan has been elected Direc-
tor of Holophane Company, Inc., lighting
consultants, replacing Thomas W. Rolph.

I. A. Notes

News of the Locals and Men Who
Put Shows on the Screen

Death of William H. Miller, member of
Local No. 112, Oklahoma City, who suc-
cumbed to a heart attack Sept. 27 while
on duty as a stage hand, recalls a most
colorful career. As a detective on the
Oklahoma City police force, Miller worked
on a number of highly sensational murder
cases. Among others, he took part in the
rounding up of the Al Spencer train-
robber gang — in which Spencer was shot
to death. He was a Colonel in the Honor
Guard of Oklahoma's Governor Walton.
During one period of his public service,
Miller was paired with Jerry Jeter, then
a Police Sergeant, now of Local 380, Okla-
homa City. Miller was born in West Vir-
ginia in 1888. He was a veteran of the
first World War, and member of American
Legion Post No. 35.

Unusual publicity for the new Dipson
Theatre, Batavia, New York, was built
around its projectionists, Gerald R. Hen-
derson, Business Agent of Local No. 581,
and Herman D. Gabriel, Secretary of the
Local. The Batavia Daily News reviewed
the work of the two men at various local
theatres over the past 25 years, and added
editorially that they "have probably done
more for entertainment in Batavia than
anyone else."

National Carbon Company's new Tech-
nicolor reel explaining the technology and
performance of the high intensity arc was
planned in part in the hope that it would
tie in with union local educational pro-
grams, according to E. R. Geib, Manager
of the Arc Department. The reel, which
runs about 15 minutes, can be obtained
without charge in either 16- or 35-mm.
width from Mr. Geib, P. O. Box 6087,
Cleveland, Ohio.

Keeping the picture on the screen for
five minutes after the ceiling had fallen
in helped avert a panic at the Senate The-
atre, St. Louis. Nine persons were in-
jured. The projectionists whose presence
of mind averted a greater tragedy were
Harry Jackson and Clarence Klamm, of
Local No. 143.

Seventy-year-old Royal R. Dempsey,
one of the four remaining charter mem-
bers of Local No. 373, Terre Haute, Ind.,
was honored with a gold life-time mem-
bership card on his recent retirement
from active projection work. The Local
was chartered in 1915.

Local No. 57, Fall River, Mass., char-
tered in 1898, celebrated its 50th anniver-
sary with two of the original charter
members, Local Secretary Thomas H.
Kelly, and James W. Sutcliffe, who are
still active, participating in the celebra-
tion.

The North Carolina State Federation of
Labor elected M. F. Ramsey, President of
LA. Local No. 178, Salisbury, N. C, to be
its Secretary-Treasurer.

For Extra Revenue

Silhouette clocks carrying advertising,
such as the one shown here, have been
put into 3,000 theatres in the last two
years by Barnett Film Service. The
advertiser pays the Barnett organiza-
tion, which in turn deals with the the-
atre. Theatre-owners have the option
of accepting or rejecting the advertis-
ing. Clocks 18" in diameter are avail-
able for installation near the screen;
and others 12" in diameter for use over
the candy counter, in lounges, etc.

Great National Conditioning
Corp. Acquired by U. S. Air

United States Air
Conditioning Corpora-
tion of Minneapolis
has acquired full con-
trol of Great National
Air Conditioning Cor-
poration of Dallas, A.
A. Feinberg, President
of U. S. Air, an-
nounces. The result
from the point of view
of the customer will

be a wider range of
products available L. P. Hanson
from the joint organi-
zations, the announcement explains.

As a U. S. Air subsidiary, Great Nation-
al will offer a completely new evaporative
cooling program for 1949, while the parent
corporation will continue to concentrate
on the manufacture of Refrigerated Kool-
er-Aire package units and a complete line
of heating, cooling and ventilating
apparatus.

L. P. Hanson continues as U. S. Air's
Vice President in Charge of Sales; while
Don Groth will serve as General Sales
Manager for Great National, with head-
quarters in Oklahoma City.

S.O.S. Adds Arthur Mokin to Its Staff

S.O.S. Cinema Supply Corporation has
named Arthur Mokin to be its Director
of Advertising and Publicity. Mr. Mokin
was formerly an account executive with
Bergman-Jarrett Company. He has now
been retained by S.O.S. in line with that
organization's current policy of expansion.

Obstinate stains on porcelain plumbing
can often be removed by rubbing with a
mixture of scratchless scouring powder
and kerosene.

Agitair Air Diffusers with Diffusion Pattern
Control permit 100% control of air distribution
with no drafts, no blank corners, no hot spots,
no cold spots. Available in attractive, highly
efficient styles, both rectangular and circular,
to fit any installation.

Id

AIR DEVICES, Inc. • ij east 42nd st. . new york 17, n. y.

A Dependable Source of Supply for Air Filters and Air Exhausters.

featuring

A Classified Listing of Equipment Manu-
facturers;

A Listing of Manufacturers of Confec-
tions and Vending Equipment;

A Directory of Equipment Dealers Classi-
fied by Exchange Centers;

The Theatre Equipment Trade Name
Directory.

PUBLISHED TWICE A YEAR

-INDEX

To Classified Listing of Theatre Equipment Manufacturers

Article • Page

1. PROJECTION E-30

Arc Lamps E-30

Effect Projectors E-30

Generators E-30

Lenses E-30

Projectors E-30

Rectifiers E-30

Reflectors E-30

Screens E-31

Screen Towers (For Drive-Ins) E-31

la. PROJECTION ACCESSORIES E-31

A.C. Voltage Regulators E-31

Ballast Rheostats E-31

Carbons E-31

Carbon Cabinets E-31

Carbon Savers E-31

Changeovers E-32

Condensers — Arc Lamp E-32

Cueing Devices E-32

Film Cabinets E-32

Film Cement E-32

Film Cleaning Fluid E-32

Film Splicers E-32

Fire Shutters & Safety Devices E-32

Incandescent Lamps (for Projection) E-32

Projector Parts (Including Magazines and

Pedestals) E-32

Rectifier Tubes E-33

Reels E-3J

Reel Bands (Permanent) E-33

Reel End Alarms E-33

Rewinders, Film 'E-33

Stereopticons E-33

Test Reels (Projection) E-33

lb. 16-MM. PROJECTION EQUIPMENT... E-33

16-mm. Arc Lamps E-33

16-mm. Projectors (Sound) E-33

16-mm. Screens E-34

16-mm. Splicers E-34

lc. TELEVISION EQUIPMENT, LARGE

SCREEN E-34

Id. PROJECTION ROOM SERVICE E-34

2. SOUND E-34

Amplifiers E-34

Drive-In Speakers E-34

Exciter Lamps E-34

Hearing Aids (Group) E-35

Intercommunication Systems E-35

Lens Assemblies E-35

Photoelectric Cells E-35

Soundheads E-35

Sound Systems E-35

Speakers E-35

Test Reels (Sound) E-36

Tubes (Amplifier) E-36

Article Page

3. STAGE EQUIPMENT E-36

Curtains and Decorative Fabrics E-36

Curtain Controls, Machines & Tracks E-36

Decorations, Stage E-36

Dimmers E-36

Footlights & Border Lights E-37

Public Address Equipment E-37

Stage Rigging and Hardware E-37

Switchboards E-37

4. FURNISHINGS E-37

Artificial Flowers E-37

Carpets (see Floor Coverings) E-38

Carpet Linings E-37

Chairs (Auditorium) E-37

Chair Anchors E-38

Chair Repair Patches & Cement E-38

Crowd Control Ropes & Posts E-38

Decorations, Interior E-38

Directional Signs E-38

Draperies E-38

Drinking Fountains E-38

Floor Coverings E-38

Floor Enamel (Quick Drying) E-38

Floor Mats, Stair Treads, Flooring E-39

Furniture E-39

Mirrors E-39

Sand Urns E-39

Upholstery Materials E-39

5. ADVERTISING E-39

Animation Turntables E-39

Artists' Brushes E-39

Artists' Colors E-39

Artists' Paper, Boards & Supplies E-39

Attraction Boards -. E-39

Banners, Marquee E-39

Cardboard Signs E-40

Changeable .Letters E-40

Decorations, Paper E-40

Display Frames & Cases E-40

Duplicators (Hand Stamp Printers) E-40

Lithographers (Theatre Display Advertising) E-40

Trailers E-40

6. LIGHTING E-40

Decorative & Advertising E-40

Dimmers E-40

Germicidal Lamps .b-40

Lamps (incandescent & Fluorescent) E-41

Spots and Flood Lamps E-41

Ultra-Violet ("Black Light") Equipment... E-41

7. VENTILATING E-41

Air Conditioning Equipment E-41

Air Diff users E-41

Air Fresheners, Filters, & Odor Removal

Equipment E-41

Blowers & Fans E-41

Components (Air Washers, Humidifiers,

Filters, Towers, Etc.) E-42

Article

Motors, Ventilating E-42

Unit Coolers E-42

Unit Heaters E-42

8. VENDING E-42

Accounting Systems E-42

Adding & Calculating Machines E-42

Box-Offices E-42

Changemakers E-42

Drive-In Admission Controls E-42

Price Signs E-42

Record Handling Equipment E-42

Safes, Fire and Burglar Proof E-42

Ticket Boxes E-42

Ticket Machines E-42

Ticketing Systems E-42

Tickets, Admission E-42

Turnstiles E-42

Vending Equipment for Refreshments E-52

9. MAINTENANCE '. E-42

Chewing Gum Remover E-42

Cleaners, Vacuum E-42

Cleaning & Housekeeping Appliances E-42

Cleaning, Disinfecting & Polishing Com-
pounds E-43

Cup (Paper) Lispenseis E-43

Cups, Paper E-43

Lamp Changers E-43

Plumbing Fixtures E-43

Rest Room Deodorants E-43

Soap Dispensers E-43

Soap, Liquid E-43

Soap, Powder E-43

Towel Dispensers E-43

Towels, Paper E-43

Uniforms E-44

Waste Receptacles (Self-Closing) E-44

10. PREFABRICATED THEATRES E-44

11. FINISHING MATERIALS E-44

Doors (All Glass) E-44

Fronts E-44

Interior Wall E-44

Marquees & Signs E-44

Metal Mouldings E-44

Sound Absorbing E-44

12. SAFETY EQUIPMENT E-44

Doors, Fireproof E-44

Doors, Panic Bolts E-44

Emergency Lighting Batteries E-44

Emergency Lighting Generators E-44

Emergency Lighting Units (Portable) E-44

Exit Signs E-44

Fire Extinguishes E-44

Fire Hose E-44

First Aid Kits E-44

Flame-Treating Co.-.ipoun.s E-44

Ladders, Safety E-44 -

mm

m

mjijjr

v5 9™MmiM

Listing Supply Sources for Materials, Furnishings,
Specialized Equipment and Services for Construction,
Maintenance and Operation of Motion Picture Theatres

1 PROJECTION

Arc Lamps

C. S. Ashcraft Mfg. Co., 47-31 35th St., Long

Island City, N. Y.
Ballantyne Co., 1707 Davenport St., Omaha

2, Nebr.

Brenkert Light Projection Co., 6545 St. An-

toine Ave., Detroit, Mich.
*Forest Mfg. Corp., 34 Park PI., Newark 2,

N. J.

Kliegl Bros., 321 W. 50th St., New York,
N. Y.

Hopkins & Woods, 446 N. Illinois St., In-
dianapolis, Ind.

J. E. McAuley Mfg. Co., 552 W. Adams St.,
Chicago, 111.

Morelite Co., Inc., 600 W. 57th St., New
York, N. Y.

Motiograph, Inc., 4431 W. Lake St., Chi-
cago, 111.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
♦Radio Corp. of America, Camden, N. J.
J. E. Robin, Inc., 330 West 42nd St., New

York, N. Y.
*S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.
♦Strong Electric Corp., 87 City Park Ave.,

Toledo, O.

Effect Projectors

Best Devices Co., Inc., 10516 Western Ave.,
Cleveland, O.

Brenkert Light Projection Co., 6545 St. An-
toine Ave., Detroit, Mich.

GoldE Mfg. Co., 1214 W. Madison St., Chi-
cago, 111.

Kliegl Bros.,. 321 W. 50th St., New York,
N. Y.

Generators

♦Automatic Devices Co., 1035 Linden St.,

Allentown, Pa.
Century Elec. Co., 1806 Pine St., St. Louis 3,

Mo.

Electric Specialty Co., Stamford, Conn.
General Elec. Co., 1 River Rd., Schenectady,
N. Y.

Graybar Electric Co. Inc., 1547 Graybar

Bldg., New York 17, N. Y.
Hertner Elec. Co., 12690 Elmwood Ave.,

N. W., Cleveland 11, O.

Motiograph, Inc., 4431 W. Lake St., Chicago,
111.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
D. W. Onan & Sons, 1435 Royalston Ave.,

Minneapolis, Minn.
♦Radio Corp. of Amer., Front and Cooper

Sts., Camden, N. J.
J. E. Robin, Inc., 330 W. 42nd St., New

York 18, N. Y.

A comprehensive listing under
classification headings of manu-
facturers' names and addresses.
The listing covers the complete
range of products for theatre
building, equipment, furnishing,
maintenance and operation.

Westinghouse Elec. Corp., East Pittsburgh,
Pa.

Lenses

Bache, Semond Co., 640 Greenwich St., New
York, N. Y.

Bausch & Lomb Optical Co., 739 St. Paul St.,
Rochester, N. Y.

Black Light Products, 67 E. Lake St., Chi-
cago 1, 111.

Century Lighting, Inc., 419 W. 55th St., New

York, N. Y.
DeVry Corp., 1111 Armitage Ave., Chicago,

111.

Gundlach Manufacturing Corp., Fairport,
N. Y.

General Scientific Corp., 4829 S. Kedzle Ave.,
Chicago, 111.

Ilex Optical Co., 726 Portland Ave., Roches-
ter, N. Y.

♦Kollmorgen Optical Co., 2 Franklin Ave.,
Brooklyn 11, N. Y.

Natco, Inc., 505 N. Sacramento Blvd., Chi-
cago 12, 111.

♦National Theatre Supply, 92 Gold St., New
York, N. Y.

Projection Optics Co., Inc., 330 Lyell Ave.,
Rochester, N. Y.

J. E. Robin, Inc., 330 W. 42nd St., New
York 18, N. Y.

Ed. H. Wolk, 1241 S. Wabash Ave., Chi-
cago, 111.

Wollensak Optical Co., 850 Hudson Ave.,
Rochester, N. Y.

Projectors

Ballantyne Co., 1707 Davenport St., Omaha 2,
Neb.

Blue Seal Cine Devices, Inc., 5-45 49th Ave.,

Long Island City 1, New York.
Brenkert Light Projection Co., 6545 St. An-

toine Ave., Detroit, Mich.
♦Century Projector Corp. 729 7th Ave., New

York, N. Y.
DeVry Corp., 1111 Armitage. Ave., Chicago,

111.

L. J. Gardiner Co., 935 W. Goodale Blvd.,

Columbus, O.
♦International Projector Corp., 55 LaFrance

Ave., Bloomfield, N. J.

* See Advertisement elsewhere in this issue. Also,
consult "Equipment Data" column for brief catalog
description of products — Page E-60.

Motiograph, Inc., 4431 W. Lake St., Chi-
cago, 111.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Society for Visual Education, Inc., 100 East

Ohio St., Chicago 11, 111. (Film Strip and

Slide)

J. E. Robin, Inc., 330 W. 42nd St., New York
18, N. Y.

Weber Machine Corp., 59 Rutter St., Roches-
ter, N. Y.

♦Wenzel Projector Co., 2505 S. Staite St.,
Chicago 16, 111.

Rectifiers

Baldor Elec. Co., 4353 Duncan Ave., St.
Louis, Mo.

Benwood-Linze Co., 1815 Locust St., St.
Louis, Mo.

♦Forest Mfg. Corp., 34 Park PL, Newark 2,
N. J.

Garver Elec. Co., Union City, Ind.

General Eleotric Co., 1 River Road, Schenec-
tady, N. Y.

Good-All Elec. Mfg. Co., Ogallala, Nebr.

Graybar Electric Co., Inc., 1547 Graybar
Bldg., New York 17, N. Y.

Kneisley Elec. Co., 500 S. St. Clair St.,
Toledo, O.

McColpin-Christie Corp., 4922 S. Figueroa
St., Los Angeles, Calif.

Motiograph, Inc., 4431 W. Lake St., Chi-
cago, III.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
J. E. Robin, Inc., 330 W. 42nd St., New York

18, N. Y.

♦S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.

Radiant Lamp Corp., 300 Jelliff Ave., New-
ark 8, N. J.

♦Radio Corp. of America, Front and Cooper
Sts., Camden, N. J.

J. E. Robin, Inc., 330 W. 42nd St., New York
18, N. Y.

♦S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.
♦Strong Elec. Corp., 87 City Park Ave.,

Toledo, O.

Reflectors

C. S. Ashcraft Mfg. Co., 47-31 35th St., Long

Island City, N. Y.
Ballantyne Co., 1707 Davenport St., Omaha 2,

Nebr.

Bausch & Lomb Optical Co., 739 St. Paul
St., Rochester, N. Y.

Belson Mfg. Co., 1444 W. Van Buren St.,
Chicago 7, 111.

Brenkert Light Projection Co., 6545 St.
Amtoine Ave., Detroit, Mich.

Compco Corp., 2251 W. St. Paul Ave., Chi-
cago 47, 111.

Glass Laboratories, 309 Johnson St., Brook-
lyn, N. Y.

Heyer-Shultz, Inc., 39 Orange Rd., Mont-
clair, N. J.

Hub Electric Co., 2219 W. Grand Ave.,
Chicago, 111.

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-31

Kliegl Bros., 321 W. 50th St., New York,
N. Y.

Kneisley Elec. Corp., 500 S. St. Clair St.,
Toledo, O.

Mirror-Guard Co., 837 11th Ave., New York,

N. Y. (Also mirror guards.)
Morelite Co., Inc., 600 W. 57th St., New

York, N. Y.
Motiograph, Inc., 4431 W. Lake St., Chicago,

111.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Racon Electric Co., Inc., 52 E. 19th St.,

New York 3, N. Y.
*S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.
*Strong Elec. Corp., 87 City Park Ave.,

Toledo, O.

Ed. H. Wolk, 1241 S. Wabash Ave., Chicago,
111.

Screens

J. R. Clancy, Inc., Syracuse, N. Y.

Da-Lite Screen Co., Inc., 2723 N. Pulaski

Rd., Chicago 39, 111. (16 mm.)
♦Forest Mfg. Corp. 34 Park PI., Newark 2,

N. J.

Natco, Inc., 515 N. Sacramento Blvd., Chi-
cago 12, 111.

♦National Theatre Supply, 92 Gold St., New
York, N. Y.

Nu-Screen Corp., 1501 Broadway, New York,
N. Y.

Radiant Mfg. Corp., 2627 W. Roosevelt Rd.,

Chicago 8, 111.
♦Radio Corp. of America. Theatre Equipment

Section, Camden, N. J.
Raven Screen Corp., 314 E. 35th St., New

York, N. Y.
Raytone Screen Co., 165 Clermont Ave.,

Brooklyn 5, N. Y.
♦S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.
Society for Visual Education, Inc., 100 E.

Ohio St., Chicago 11, 111. '
Vocalite Screen Corp., 19 Debevoise Ave.,

Roosevelt, N. Y.
Walker American Corp., 800 Beaumont St.,

St. Louis 6, Mo.

Screen Towers (for Drive-Ins)

Elizabeth Iron Works, Elizabeth, N. J.

la PROJECTION ACCESSORIES

A.C. Voltage Regulators

Allis Chalmers Mfg. Co., Milwaukee 1, Wise.

Cutler-Hammer, Inc., 315 N. 12th St., Mil-
waukee, Wise.

General Elec. Co., Schenectady, N. Y.

General Radio Co., 275 Massachusetts Ave.,
Cambridge, Mass.

Graybar Electric Co., Inc., 1547 Graybar
Bldg., New York 17 N. Y.

Raytheon Mfg. Co., Foundry Ave., Waltham,
Mass.

Sola Elec. Co., 2525 Claybourne Ave., Chi-
cago 14, 111.

Sorenson & Co., Inc., 375 Fairfield Ave.,
Stamford, Conn.

♦S.O.S. Cinema Supply Corp., 602 W. 52nd
St., New York 19, N. Y.

Superior Elec. Co., 83 Laurel St., Bristol,
Conn.

United Transformer Co., 150 Varick St., New

York, N. Y.
Ward Leonard Elec. Co., 31 South St.,

Mount Vernon, N. Y.
Westinghouse Elec. Corp., East Pittsburgh,

Pa.

Ballast Rheostats

♦Automatic Devices Co., 1035 Linden St.,

Allentown, Pa.
General Elec. Co., Schenectady, N. Y.
Hertner Elec. Co., 12690 Elmwood Ave.,

N. W., Cleveland 11. Ohio

J. E. Robin, Inc., 330 W. 42nd St., New York
18, N. Y.

Ward Leonard Elec. Co., 31 South St., Mt.
Vernon, N. Y.

♦Wenzel Projector Co., 2505 S, State St.,
Chicago, 111.

Edw. H. Wolk, 1241 S. Wabash Ave., Chi-
cago, 111.

Carbons

♦Carbons, Inc., Boonton, N. J.

Droll Theatre Supply Co., 925 W. Jackson

Blvd., Chicago 7, 111.
♦National Carbon Co., Inc., 30 E. 42nd St.,

New York 17, N. Y.
♦Sun Carbon Co., 630 9th Ave., New York,

N. Y.

Carbon Cabinets

Diebold, Inc., Canton 2, O.
GoldE Mfg. Co., 1214 W. Madison St., Chi-
cago, 111.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Neumade Products Corp., 427 W. 42nd St.,

New York, N. Y.

Carbon Savers

Best Devices Co., Inc., 10516 Western Ave.,

Cleveland, O.
Droll Theatre Supply Co., 925 W. Jackson

Blvd., Chicago 7, 111.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Phillips Electro Extensions, P. O. Box 788,

Charleston 23, W. Va.
Raytone Screen Co., 165 Clermont Ave.,

Brooklyn 5, N. Y.
♦S.O.S. Cinema Supply Corp., 602 W. 52nd

St.,New York 19, N. Y.
♦Wenzel Projector Corp., 2509 S. State St.,

Chicago, 111.

(Continued on Next Page)

Eas«y on- economy SS^S^SsS^r

combine with ^J"1" creote a sales- mp bus cases

rescent illumination to election of Coiu yQO

wish to use and re
mendations

THE

SHOW

CASE CO.

COIUMBUS 12. °H1°

870

w. HFTH AVE.

-32

SHOWMEN'S TRADE REVIEW, November 6, 1948

INTRODUCING A
WORLD-ESTABLISHED
CARBON

TO
AMERICA

KEEPING PACE WITH
MOTION PICTURE
PROJECTION
SINCE 1877

STAR CORE — Exclusive feature with
Lorraine Carbons achieving a
steadier, consistent, more brilliant
white light.

DIFFERENT LIGHT— Lorraine Carbons
produce a blue white brilliancy that
sparkles resulting in more depth,
better contrast and a 3rd dimen-
sional effect in black and white or
color pictures.

COST — Lorraine Carbon advantages
are attainable at standard carbon
costs.

ECONOMY — Amperage tests in thea-
tres conclusively proved that Lor-
raine Carbons produce more, better,
whiter light — More Economically.

The largest theatres in the U.S. and
throughout the world are now using
Lorraine Carbons.

Write for distribution data

CARBONS, INC.

BOONTON, N.J.

NEW YORK: 234 WEST 44th STREET

Classified Listing of Equipment Manufacturers

(Continued from Preceding Page)

Changeovers

Ace Elec. Mfg. Co., 1458 Shakespeare Ave.,
New York 52, N. Y.

Blue Seal Cine Devices, 5-45 49th Ave., Long
Island City, N. Y.

Brenkert Light Projection Co., 6545 St.
Antoine Ave., Detroit, Mich.

Control Engineering Corp., 1069 Market St.,
San Francisco 3, Calif. (Synchronized Pro-
jection and Sound Changeovers.)

Essanay Elec. Mfg. Co., 1438 N. Clark St.,
Chicago 10, 111.

Fontaine Mfg. Co., 92-03 173rd St., Jamaica,
N. Y.

Motiograph, Inc., 4431 W. Lake St., Chi-
cago, 111.

*Nadonal Theatre Supply, 92 Gold St., New

York, N. Y.
*S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y. (Projection and

Sound Changeovers.)
Weaver Mfg. Co., 1353 E. Firestone Blvd.,

Los Angeles 1, Calif.
*Wenzel Projector Corp., 2509 S. State St.,

Chicago, 111.

Condensers-Arc Lamp

Bausch & Lomb Optical Co., 739 St. Paul St.,

Rochester, N. Y.
Brenkert Light Projection Co., 6545 St.

Antoine Ave., Detroit, Mich.
Ed H. Wolk, 1241 S. Wabash Ave., Chicago,

111.

Cueing Devices

Ace Elec. Mfg. Co., 1458 Shakespeare Ave.,

New York 52, N. Y.
Fontaine Mfg. Co., 92-03 173rd St., Jamaica,

N. Y.

Neumade Products Corp. 427 W. 42nd St.,
New York 18, N. Y.

Film Cabinets

Belson Manuf. Co., 1444 W. Van Buren St.,
Chicago, 111.

Diebold, Inc., Canton 2, O.

Goldberg Bros., Box 448, Denver 1, Colo.

^National Theatre Supply, 92 Gold St., New
New York, N. Y.

Neumade Products Corp., 420 W. 42nd St.,
New York, N. Y.

*Wenzel Projector Co., 2509 S. State St.,
Chicago, 111.

Edw. H. Wolk, 1241 S. Wabash Ave., Chi-
cago, 111.

Film Cement (Universal type, for both
nitrate and acetate fTms)

Bell & Howell Co., 7100 McCormick Road,

Chicago 45, 111.
Eastman Kodak Co., Rochester, N. Y.
Essanay Electric Mfg. Co., 1438 N. Clark

St., Chicago 10, 111.
^National Theatre Supply, 92 Gold St., New

York, N. Y.
Neumade Products Corp., 427 W. 42nd St.,

New York, N. Y.
Rosco Laboratories, Inc., 367 Hudson Ave.,

Brooklyn 1, N. Y.
Ed. H. Wolk, 1241 S. Wabash Ave., Chicago,

111.

Film Cleaning Fluid

Afta Solvents Corp., 470 W. 128th St., New
York, N. Y.

B'arco Chemical Products Co., 701 S. LaSalle
St., Chicago, 111.

Bell & Howell Co., 7100 McCormick Road,
Chicago 45, 111.

^National Theatre Supply, 92 Gold St., New
York, N. Y.

Neumade Products Corp., 427 W. 42nd St.,
New York 18, N. Y.

Rosco Laboratories, 367 Hudson Ave., Brook-
lyn 1, N. Y.

Film Splicers

Ace Elec. Mfg. Co., 1458 Shakespeare Ave.,

New York 52, N. Y.
Bell & Howell Co., 7100 McCormick Rd.,

Chicago 45, 111. (35 and 16 mm.)
Fontaine Mfg. Co., 92-03 173rd St., Jamaica,

N. Y.

Griswold Machine Works, Port Jefferson,
N. Y.

*National Theatre Supply, 92 Gold St., New

York, N. Y.
Neumade Products Corp., 427 W. 42nd St.,

New York 18, N. Y. (35 and 16 mm.)

Fire Shutters and Safety Devices

Ace Elec. Mfg. Co., 1458 Shakespeare Ave.,

New York 52, N. Y.
Belson Mfg. Co., 1444 W. Van Buren St.,

Chicago 7, 111.
Best Devices Co., Inc., 10516 Western Ave.,

Cleveland, O.
Goldberg Bros., Box 448, Denver 1, Colo.
*Forest Mtg. Corp., 34 Park PI., Newark 2,

N. J.

*S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.

Incandescent Lamps (For Projection)

' Champion Lamp Works, 600 Broad St., Lynn,
Mass.

DeVry Corp., 1111 Armitage Ave., Chicago,
111.

General Elec. Co., 1 River Rd., Schenectady,
N. Y.

General Elec. Co., Nela Park, Cleveland, O.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
Radiant Lamp Corp., 300 Jelliff Ave., Newark

8, N. J.

Westinghouse Elec. Corp., Lamp Division,
Bloomfield, N. J.

Projector Parts (Including Magazines
and Pedestals)

Ace Elec. Mfg.- Co., 1458 Shakespeare Ave.,

New York 52, N. Y.
Ballantyne Co., 1707 Davenport St., Omaha

2, Nebr.

Blue beal JCine Devices, Inc., 5-45 49th Ave.,
Long Island City 1, N. Y.

Brenkert Light Projection Co., 6545 St. An-
toine Ave., Detroit, Mich.

*Century Projector Corp., 729 7th Ave., New
York, N. Y.

Control Engineering Corp., 1069 Market St.,
San Francisco, Calif. (Fire Prevention
Sprocket for Projector)

DeVry Corp., 1111 Armitage Ave., Chicago,
111.

L. J. Gardiner Co., 935 W. Goodale Blvd.,
Columbus, O.

Gilham Products Co., 1021 E. 22nd St., Min-
neapolis 4, Minn.

Holmes Projector Co., 1815 Orchard St.,
Chicago, 111.

international Projector Corp., 55 LaFrance
Ave., Bloomfield, N. J.

*La Vezzi Machine Works, 4635 W. Lake St.,
Chicago 44, 111.

Motiograph, Inc., 4431 W. Lake St., Chi-
cago 24, 111.

Motion Picture Machine Co., 116 E. Walnut
St., Milwaukee, Wis.

Natco, Inc., 505 N. Sacramento Blvd., Chi-
cago 12, 111.

^National Theatre Supply, 92 Gold St., New
York, N. Y.

J. E. Robin, 330 W. 42nd St., New York 18,
N. Y.

Projection Products Co., 2027 N. Major Ave.,
Chicago 30, 111.

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-33

*S.O.S. Cinema Supply Corp., 602 W. 52nd

Sc., JNiew York 19, N. Y.
Weber Machine Corp., 59 Rutter St., Roches-
ter 6, JSI.

♦Wenzel Projector Co., 2505 S. State St.,
Chicago 16, 111.

Ed. H. Wolk, 1241 S. Wabash Ave., Chi-
cago, 111.

Rectifier Tubes

Ballantyne Co., 1707 Davenport St., Omaha
2, Neb.

♦Century Projector Corp., 729 7th Ave., New

York, JSJ. Y.
DeVry eorp., 1111 Armitage Ave., Chicago,

111.

*Forest Mfg. Corp., 34 Park PL, Newark 2,
N. J.

General Electric Co., 1 River Road, Schenec-
tady, N. Y.

Graybar Elec. Co., Inc., 1547 Graybar Bldg.,
New York 17, N. Y.

Motiograpn, inc., 4431 W. Lake St., Chicago,
111.

Radiant Lamp Corp., 300 Jelliff Ave., Newark
8, N. J.

J. E. Robin, Inc., 330 W. 42nd St., New York
18, N. Y.

Tele-Radio Corp., 86 Shipman St., Newark,
N. J.

Westinghouse Elec. Corp., Lamp Division,
Bloomheld. N. J.

Reels

Compco Corp., 225 W. St. Paul Ave., Chi-
cago 47, 111.

Detail Production Co., 1480 E. Nine Mile
Rd., Detroit 20, Mich.

DeVry Corp., 1111 Armitage Ave., Chicago,
111.

Goldberg Bros., Box 448, Denver 1, Colo.
Natco, Inc., 505 N. Sacramento Blvd., Chi-

' cago 12, 111.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Neumade Products Corp.,- 427 W. 42nd St.,

New York 18, N. Y.
Weaver Mfg. Co., 1353 E. Firestone Blvd.,

Los Angeles, Calif.
*Wenzel Projection Co., 2505 S. State St.,

Chicago 16, 111.

Reel Bands (Permanent)

Pro-Tex Reel Band Co., 9005 Marshall Ave.,
Cleveland 4. O.

Reel End Alarms

Ace Elec. Mfg. Co., 1458 Shakespeare Ave.,

New York 52, N. Y.
Essanay Elec. Mfg. Co., 1438 N. Clark St.,

Chicago 10, 111.
E. W. Hulett Mfg. Co., 4602 Finley Ave.,

Los Angeles, Calif.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.

Rewinders, Film

♦Century Projector Corp., 729 Seventh Ave.,

New York N. Y.
DeVry Corp., 1111 Armitage Ave., Chicago,

111.

Essanay Elec. Mfg. Co., 1438 N. Clark St.,
Chicago 10, 111. (Rewind "mules")

Goldberg Bros., Box 448, Denver 1, Colo.

GoldE Mfg. Co., 1214 W. Madison St., Chi-
cago, 111.

♦International Projector Corp., 55 LaFrance

Ave., Bloomfield, N. J.
Lakewood Automatic Switch Co., 1298 Hath-
away Ave., Lakewood, O.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Neumade Products Corp., 427 W. 42nd St.,

New York 18, N. Y.
♦S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.
♦Wenzel Projector Co., 2505 S. State St.,

Chicago, 111.
Ed. H. Wolk, 1241 S. Wabash Ave., Chicago,

111.

Stereopticons

Bausch & Lomb Optical Co., 739 St. Paul

St., Rochester, N. Y.
Charles Besler Co., 133 E. 23rd St., New

York, N. Y.
Best Devices Co., Inc., 10516 Western Ave.,

Cleveland, O.
DeVry Corp., 1111 Armitage Ave., Chicago,

111.

GoldE Mfg. Co., 1214 W. Madison St., Chi-
cago, 111.

Kliegl Bros., 321 W. 50th St., New York,
N. Y.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
♦S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.

Society of Motion Picture Engineers, 342

Madison Ave., New York 17, N. Y.
♦S.O.S. Cinema Supply Corp., 602 W. 52nd

St.. New York 19, N. Y.

lb 16mm PROJECTION
EQUIPMENT

16mm Arc Lamps

Bell & Howell Co., 7100 McCormick Road,
Chicago 45, 111.

Hopkins & Woods, 446 N. Illinois St., In-
dianapolis, Ind.

♦Strong Elec. Corp., 87 City Park Ave.,
Toledo, O.

Test Reels (Projection)

Motion Picture Research Council, Inc., 1421
No. Western Ave., Hollywood 27, Calif.

16mm Projectors (sound)

Ampro Corp., 2835 N. Western Ave., Chicago
18, 111.

(Continued on Following Page)

GREATER SPEED
SHARPER PICTURES
MORE UNIFORM ILLUMINATION

w,h siiri:ir
sxapmti:

"You Get the Most
Uniform Light with
Super-Snaplite"

If you're up against a really-
tough projection problem-
put in Super-Snaplites.
When the picture has to be
really big . . . really sharp
. . . really brilliant— Super-
Snaplites have proven the
answer the world over.

Complete information is available
through your theatre equipment
dealer. Ask for Bulletin 206.

1/1.9 The fastest lens commercially avail-
able for 35-rnm projectors.

Scoops in the most light— projects
it where you want it: on the screen.

Gives more uniform illumination,
even when the lamp is slower than
f/1.9.

HARD
COATINGS

HERMETICALLY
SEALED ......

Transmit about 30 % more light than a
similar uncoated lens.

Improve contrast, add zip and
sparkle, especially on long throws.

Never needs to be taken apart for
cleaning.

Lasting top performance is yours—
no oil or dust can enter the lens.

2 Franklin Avenue
Brooklyn 11, New York

®

OKPORATION

E-34

SHOWMEN'S TRADE REVIEW, November 6, 1948

Classified Listing of Equipment Manufacturers

(Continued from Preceding Page)

with

STUB ROD

CONTROL BOX

Records what happens between
box office and door — every minute,
every hour, every day!

Pays for itself in very short order!
AUTOMATICKET^&^SYSTEMS

Covered by U. S. Pali, and Pals. Pend.
For complete information write to:

GENERAL REGISTER CORPORATION

36-20 Thirty-third Street, Long Island City I, N Y.

OH THE AUTHORIZED SUPPIV DEALER IN YOUR AREA..

LUKE STEIN — Owner, Stein
Theatres, Jacksonville, Florida —
declares:

"We have had RCA Service
for the past ten years and find
it indispensable to the success-
ful operation of our theatres."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.

MORE PROFITS

FOR YOU/

Bell & Howell Co., 7100 McCormick Road,

Chicago 45, 111.
DeVry Corp., 1111 Armitage Ave., Chicago

14, 111.

Eastman Kodak Co., Rochester 4, N. Y.
Empire Projector Corp., 60 McLean Ave.;

Yonkers, New York
Forway Corp., 245 W. 55th St., New York,

N. Y.

Holmes Projector Co., 1813 Orchard St., Chi-
cago 14, 111.

Natco, Inc., 505 N. Sacramento Blvd., Chi-
cago 12, 111.

*Radio Corp. of Amer., Front & Cooper
Streets, Camden, N. J.

Victor Animatograph Corp., Davenport, la.

Universal Camera Corp., 28 W. 23rd St.,
New York, N. Y.

16mm Screens

Da-Lite Screen Co., Inc., 2723 N. Pulaski,
Chicago 39, 111.

Natco, Inc., 505 N. Sacramento Blvd., Chi-
cago, 111.

Radiant Mfg. Co., 2627 W. Roosevelt Road,

Chicago 8, 111.
*Radio Corp. of America, Front & Cooper

Sts, Camden, N. J.
Raven Screen, 314 E. 35th St., New York,

N. Y.

Vocalite Screen Corp., 19 Debevoise Ave.,
Roosevelt, N. Y.

16mm Splicers

Ace Elec. Mfg. Co., 1458 Shakespeare Ave.,

New York 52, N. Y.
Bell & Howell Co., 7100 McCormick Road,

Chicago 45, 111.

lc TELEVISION EQUIPMENT,
LARGE-SCREEN

Colonial Television Corp., 780-800 East 137th

St., New York 54, N. Y.
General Elec. Co., 1 River Road, Schenec-
tady, N. Y.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
Mitus, Inc., 624 Dickens St., P. O. Box 503,

Westbury, Long Island, New York
*Radio Corp. of Amer., Front and Cooper

Streets, Camden, N. J.
Radio Wire Television, 100 6th Ave., New

York, N. Y.
*S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.
Tradio, Inc., Asbury Park, N. J.

Id PROJECTION ROOM
SERVICE

*Altec Service Corp., 161 Avenue of the

Americas, New York, N. Y.
*RCA Service Corp., Inc., Front and Cooper

Streets, Camden, N. J.

2 SOUND

Amplifiers

Allied Radio Corp, 833 W. Jackson Blvd.,

Chicago 7, 111.
Altec Lansing Corp, 1161 N. Vine St,

Hollywood, Calif.
*Ballantyne Co, 1707 Davenport St, Omaha

2, Nebr.

Bell Sound Systems, Inc., 555 Marion Ave,

Columbus 7, O.
*Blue Seal Cine Devices, Inc., 5-45 49th Ave,

Long Island City 1, N. Y.
*Century Projector Corp, 729 7th Ave, New

York, N. Y.

Concord Radio Co, 901 Jackson Blvd., Chi-
cago, 111.

DeVry Corp, 1111 Armitage Ave, Chicago,
111.

Graybar Electric Co, Inc., 1547 Graybar

Bldg, New York 17, N. Y.
international Projector Corp, 55 LaFrance

Ave, Bloomfield, N. J.
Harvey Radio Co, 103 W. 43rd St, New

York, N. Y.
Motiograph, Inc., 4431 W. Lake St, Chi-
cago 24, 111.
*National Theatre Supply, 92 Gold St, New

York, N. Y.
Operadio Mfg. Co, St. Charles, 111.
*Radio Corp. of America, Camden, N. J.
Radio Wire Television, Inc., 100 Sixth Ave,

New York 13, N. Y.
Rauland Corp, 4245 N. Knox Ave, Chicago

41, 111.

J. E. Robin, Inc., 330 W. 42nd St, New York
18, N. Y.

Mark Simpson Mfg. Co, 32-28 49th St, Long

Island City 3, N. Y.
*S.O.S. Cinema Supply Corp, 602 W. 52nd

St, New York 19, N. Y.
Stromberg Carlson Co, 208 Mill Street.

Rochester 3, N. Y.
Weber Machine Corp, Rochester 6, N. Y.

Drive-in Speakers

Altec Lansing Corp, 1161 N. Vine St, Hol-
lywood, Calif.

Autocrat, Inc., Dayton View Station, P. O.
Box 37, Dayton 6, O.

Ballantyne Co, 1707 Davenport St, Omaha
2, Neb.

*Century Projector Corp, 729 7th Ave, New

York, N. Y.
*Dawo Co, 145 N. Erie St, Toledo 2, O.
DeVry Corp, 1111 Armitage Ave, Chicago,

III.

Drive-in Theatre Equipment Co, Inc., 2110

Superior Ave, Cleveland 14, Ohio.
Drive-In Theatre Mfg. Co, Inc., 2017 Grand

Ave, Kansas City 8, Mo.
Graybar Electric Co, Inc., 1547 Graybar

Bldg, New York 17, N. Y.
Motiograph, Inc., 4431 W. Lake St, Chicago,

111.

*National Theatre Supply, 92 Gold St, New
York, N. Y.

Oxford Elec. Corp, 3911 S. Michigan, Chi-
cago, 111.

*Radio Corp. of Amer, Front & Cooper Sts,

Camden, N. J.
Stevens Mfg. Corp, 8538 Warner Dr., Culver

City, Calif.

Stromberg Carlson Co, 208 Mill St, Roches-
ter 3, N. Y.

Telesonic Theatrephone Corp, Times Bldg,
Times Sq, New York, N. Y.

Theatrecraft Mfg. Corp, 1878 E. 18th St,
Cleveland, O.

Exciter Lamps

Ballantyne Co, 1707 Davenport St, Omaha
2, Nebr.

*Century Projector Corp, 729 Seventh Ave,

New York, N. Y.
DeVry Corp, 1111 Armitage Ave, Chicago,
111.

General Electric Co, Nela Park, Cleveland,
O.

Motiograph, Inc., 4431 W. Lake St, Chi-
cago, 111.

Natco, Inc., 505 N. Sacramento Blvd., Chi-
cago 12, 111.

*National Theatre Supply, 92 Gold St, New
York, N. Y.

Radiant Lamp Corp, 300 Jelliff Ave, Newark
8, N. J.

*Radio Corp. of America, Theatre Equipment

Section, Camden, N. J.
Sylvania Elec. Products, Inc., 500 5th Ave.,

New York 18, N. Y.

^iLM corn

AMERICAN POP CORN CO.,
SIOUX CITY, IOWA

SHOWMEN'S TRADE REVIEW, November 6, 1948

♦Wenzel Projector Co., 2505 S. State St.,

Chicago, 111.
Westinghouse Elec. Corp., Lamp Division,

Bloomfield, N. J.

Hearing Aids (Group)

♦Century Projector Corp., 729 7th Ave., New

York, N. Y.
Dictograph Sales Corp., 580 Fifth Ave., New

York, N. Y.
Globe Phone Mfg. Corp., Reading, Mass.
Graybar Elec. Co., Inc., 1547 Graybar Bldg.,

New York, N. Y.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
Sonotone Corp., Box 200, Elmsford, N. Y.
Telesonic Theatrephone Corp. Times Bldg.,

Times Sq., New York, N. Y.
Trimm, Inc., 400 W. Lake St., Libertyville,

111.

Trutonophone, Inc., 241 E. 59th St., New

York, N. Y.
Western Electric Co., 195 Broadway, New

York, N. Y.
Zenith Radio Corp., 680 N. Michigan Ave.,

Chicago, 111.

Intercommunication Systems

Bell Sound Systems, Inc., 555 Marion Ave.,
Columbus 7, Ohio

Dictograph Sales Corp., 580 Fifth Ave., New
York, N. Y.

General Elec. Co., 1 River Road, Schenec-
tady, N. Y.

Graybar Elec. Co., Inc., 1547 Graybar Bldg.,

New York 17, N. Y.
Kellogg Switchboard & Supply Co., 6650 S.

Cicero Ave., Chicago, 111.
Operadio Mfg. Co., St. Charles, 111.
*Radio Corp. of Amer., Camden, N. J.
Radio-Wire-Television, 100 Sixth Ave.,

New York 13, N. Y.
Rauland Corp., 4245 N. Knox Ave., Chicago,

111.

Stromberg Carlson Co., 288 Carlson Rd.,

Rochester, N. Y.
Sun Radio & Electronics Co., 122-124 Duane

St., New York 7, N. Y.
Talk-A-Phone Mfg. Co., 1514 S. Pulaski Rd.,

Chicago 23, 111.
Webster Elec. Co., Racine, Wise.
Wheeler Insulated Wire Co., Inc., 150 E.

Aurora St., Waterbury 91, Conn.

Lens Assemblies

Bausch & Lomb Optical Co., 739 St. Paul St.,

Rochester, N. Y.
♦Century Projector Corp., 729 Seventh Ave.,

New York, N. Y.

DeVry Corp., 1111 Armitage Ave., Chicago,
111.

♦Kollmorgen Optical Corp., 2 Franklin Ave.,
Brooklyn, N. Y.

Motiograph Inc., 4431 W. Lake St., Chicago,
111.

^National Theatre Supply, 92 Gold St., New

York, N. Y.
♦S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.

Photoelectric Cells

♦Century Projector Corp., 729 Seventh Ave.,

New York, N. Y.
DeVry Corp., 1111 Armitage Ave., Chicago,

111.

General Elec. Co., Schenectady, N. Y.
Motiograph, Inc., 4431 W. Lake St., Chi-
cago, 111.

*Radio Corp. of America, Camden, N. J.
Rauland Corp., 4245 N. Knox Ave., Chicago
41, 111.

Sylvania Elec. Products, Inc., 500 5th Ave.,

New York 18, N. Y.
Westinghouse Elec. Corp., Lamp Division,

Bloomfield, N. J.

Soundheads

Ballantyne Co., 1707 Davenport St., Omaha
2, Nebr.

Blue Seal Cine Devices, Inc., 5-45 49th Ave.,

Long Island City 1, N. Y.
*Century Projector Corp., 720 7th Ave., New

York, N. Y.
DeVry Corp., 1111 Armitage Ave., Chicago,

111.

international Projector Corp., 55 LaFrance

Ave., Bloomfield, N. J.
Motiograph, Inc., 4431 W. Lake St., Chicago

24, 111.

*National Theatre Supply, 92 Gold St., New

York, N. Y.
*Radio Corp. of America, Theatre Equipment

Section, Camden, N. J.
Reeves Instrument Corp., 215 E. 91st St.,

New York, N. Y.
J. E. Robin, Inc., 330 W. 42nd St., New York,

N. Y.

*S.O.S. Cinema Supply Corp., 602 W. 52nd
St., New York 19, N. Y.

Weber Machine Corp., 59 Rutter St., Roches-
ter, N. Y.

*Wenzel Projector Co., 2505 S. State St.,
Chicago, 111.

Sound Systems

Altec Lansing Corp., 1161 N. Vine St., Hol-
lywood, Calif.

Ballantyne Co., 1707 Davenport St., Omaha
2, Nebr.

Bell Sound Systems, Inc., 555 Marion Road,

Columbus 7, Ohio.
Blue Seal Cine Devices, Inc., 5-45 49th Ave.,

Long Island City 1, N. Y.
*Century Projector Corp., 729 7th Ave., New

York, N. Y.
DeVry Corp., 1111 Armitage Ave., Chicago,

111.

Dictograph Sales Corp., 580 Fifth Ave., New

York, N. Y.
Graybar Elec. Co., Inc., 1547 Graybar Bldg.,

New York, N. Y.
^International Projector Corp., 55 LaFrance

Ave., Bloomfield, N. J.

E-35

Motiograph, Inc., 4431 W. Lake St., Chicago
24, 111.

^National Theatre Supply, 92 Gold St., New

York, N. Y.
Operadio Mfg. Co., St. Charles, 111.
Racon Electric Co., Inc., 52 E. 19th St., New

York 3, N. Y.
*Radio Corp. of America, Theatre Equipment

Section, Camden, N. J.
Radio Wire Television, 100 6th Ave., New

York, N. Y.
Rauland Corp., 4245 N. Knox Ave., Chicago

41, 111.

J. E. Robin, ,Inc, 330 W. 42nd St., New York
18, N. Y.

*S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.
Stevens Mfg. Corp., 8538 Warner Dr., Culver
City, Calif.

Mark Simpson Mfg. Co., 32-28 49th St., Long
Island City 3, N. Y.

Stromberg Carlson Co., 208 Mill St., Roches-
ter 3, N. Y.

Sun Radio & Electronics Co., 122-124 Duane
St., New York, N. Y.

Weber Machine Corp., 59 Rutter St., Roches-
ter, N. Y.

Speakers

Altec Lansing Corp., 1161 N. Vine St., Hol-
lywood, Calif.
Autocrat, Inc., P. O. Box 37, Dayton, Ohio
Ballantvne Co., 1707 Davenport St., Omaha
2, Nebr.

Bell & Howell Co., 7100 McCormiek Road,

Chicago, 111. (16-mm)
Bell Sound Systems Inc., 555 Marion Ave.,

Columbus 7, Ohio
*Century Projector Corp., 729 7th Ave., New

York, N. Y.
DeVry Corp., 1111 Armitage Ave., Chicago,

111.

(Continued on Following Page)

POSTER CRISES

Bight out of Hollywood... smartly
designed Poster Cases of enduring
aluminum.

Heavy extruded aluminum
construction
•

Striking new beauty

o

Rust proof — long lasting
•

Engineered illumination

Lighted and Unlighted
All types and sizes
available

E-36

SHOWMEN'S TRADE REVIEW, November 6, 1948

New . . . Your LIGHTED
Christmas Tree in MOTION!

KASSON
ELECTRIC
CHRISTMAS TREE
TURNER

Revolves
3 Times
a Minute

Adjustable

to Most
Tree Sizes!

Ideal for your Christmas displays . . . Sturdy,
dependable self-starting A.C. motor. Write
/of complete ROTO-PRODUCTS catalog and
price list.

Model "712" INTRODUCING
MOVEMENT
with LIGHTS!

"712" turns 3 RPM,
permits self-con-
tained lighting ef-
fects and operation
of electric appli-
ances by means of
sliding contacts.
Cap. 200 lbs., 18"
dia. table.

GENERAL DIE AND STAMPING COMPANY

Dept. 72, 266 Mott St., New York 12, N. Y.

Classified Listing of Equipment Manufacturers

(Continued from Preceding Page)

Drive-in Theatre Mfg. Co., Inc., 2017 Grand

Ave., Kansas City 8, Mo.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
international Projector Corp., 55 LaFrance

Ave., Bloomfield, N. J.
Motiograph, Inc., 4431 W. Lake St., Chicago

24, 111.

*National Theatre Supply, 92 Gold St., New
York, N. Y.

Operadio Mfg. Co., St. Charles, 111.

Oxford Elec. Corp., 3911 S. Michigan Ave.,
Chicago, 111.

Racon Electric Co., Inc., 52 E. 19th St., New
York, N. Y.

*Radio Corp. of America, Theatre Equipment
Section, Camden, N. J.

Radio Wire Television, 100 6th Ave., New
York, N. Y.

J. E. Robin, Inc., 330 W. 42nd St., New
York 18, N. Y.

*S.O.S. Cinema Supply Corp., 602 W. 52nd
St., New York 19, N. Y.

Stephens Mfg. Corporation, 8538 Warner Dr.,
Culver City, Calif.

Stromberg Carlson Co., 208 Mill St., Ro-
chester 3, N. Y.

U. S. Theatre Equipment Co., 4427 Terrace
Ave., Merchantville, N. J.

Weber Machine Corp., 59 Rutter St., Roches-
ter, N. Y.

Metropolitan Scenic Studios, Inc., 1611

Davenport St., Omaha 2, Neb.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
*Novelty Scenic Studios, Inc., 32-34 W. 60th

St., New York, N. Y.
Premiere Studios, 414 W. 45th St., New York,

N. Y.

Textileather Corp., 607 Madison Ave., Toledo,
Ohio.

Thortel Fireproof Fabrics, 101 Park Ave.,
New York, N. Y.

U. S. Rubber Co., 1230 Avenue of the Amer-
icas, New York 20, N. Y.

I. Weiss & Sons, 445 W. 45th St., New York,
N. Y.

Curtain Controls, Machines and Tracks

*Automatic Devices Co., 1035 Linden St.,

Allentown, Pa.
J. R. Clancy, Inc., Syracuse, N. Y.
Metropolitan Scenic Studios, Inc., 1611

Davenport St., Omaha 2, Neb.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
*Novelty Scenic Studios, Inc., 32-34 W. 60th

St., New York, N. Y.
*V alien Inc., Akron, O.
I. Weiss & Sons, 445 W. 45th St., New

York, N. Y.

Speakers, Drive-In (listed in this
section under Drive-In Speakers)

MAX BLOOMBERG — Partner,
Rivoli Theatre, Beaverdale, Pa. and
the Rex Theatre, Portage, Pa. — says:
"I am very happy to recom-
mend RCA Service to all
theatre operators. In my
estimation RCA Service is
tops and unbeatable."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.

COMPLETE STAGE LIGHTING
EQUIPMENT

CAPITOL STAGE LIGHTING CO.

527-529 WEST 45th STREET
NEW YORK 19, N. Y.

Now Specializing*
in Refreshment
Service for

DRIVE-IN THEATRES)

SPORTSERVICE, Inc. Jacobs bros.
[HURST BLDG. BUFFALO, N. Y.;

Test Reels (Sound)

Motion Picture Research Council, Inc., 1421
N. Western Ave., Hollywood 27, Calif.

Society of Motion Picture Engineers, 342
Madison Ave., New York, N. Y.

*S.O.S. Cinema Supply Corp., 602 W. 52nd
St., New York 19. N. Y.

Guliston Wilton Theatre Carpet
JOE HORNSTEIN has it!

Tubes (Amplifier)

*Century Projector Corp., 729 Seventh Ave.,

New York, N. Y.
DeVry Corp., 1111 Armitage Ave., Chicago,

111.

General Elec. Co., 1 River Rd., Schenectady,
N. Y.

Motiograph, Inc., 4431 W. Lake St., Chicago,
111.

*National Theatre Supply, 92 Gold St., New

York, N. Y.
National Union Radio Corp., 350 Scotland

Rd., Orange, N. J.
RCA Radiotron Corp., Harrison, N. J.
Radio Wire Television, 100 6th Ave., New

York, N. Y.
Rauland Corp., 4245 N. Knox Ave., Chicago

41, 111.

Raytheon Mfg. Co., Walt-ham 54, Mass.
Sylvania Elec. Products, Inc., 500 5th Ave.,
New York 18, N. Y.

3 STAGE EQUIPMENT

Curtains and Decorative Fabrics

Black Light Products, 67 E. Lake St., Chi-
cago, 111.

Chicopee Mfg. Corp. of Georgia, 47 Worth

St., New York, N. Y. -
J. R. Clancy, Inc., Syracuse, N. Y.
Dazians, Inc., 142 W. 44th St., New York,

•N. Y.

Hamilton Fabrics, Inc., 1451 Broadway, New

York, N. Y.
Knoxville Scenic Studios, P. O. Box 412,

Knoxville, Tenn.
Maharam Fabric Corp., 130 W. 46th St.,

New York, N. Y.

Decorations, Stage

Black Light Products, 67 E. Lake St., Chi-
cago 1, 111.

Chicopee Mfg. Corp. of Georgia, 47 Worth

St., New York, N. Y.
Clancy, J. R, Inc., 1010 W. Belden Ave.,

Syracuse 4, N. Y.
Display Production Centre, Inc., 51 W. 35th

St., New York 1, N. Y.
Dazians, Inc., 142 W. 44th St., New York 18,

N. Y.

*Goodall Fabrics, Inc., 525 Madison Ave.,

New York, N. Y.
Knoxville Scenic Studios, P. O. Box 412,

Knoxville, Tenn.
Maharam Fabric Corp., 130 W. 46th St., New

York, N. Y.
Metropolitan Scenic Studios, Inc., 1611 Da-
venport St., Omaha 2, Neb.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
*Novelty Scenic Studios, Inc., 32-34 W. 60th

St., New York 19; N. Y.
Owens - Corning Fiberglas Corp., Nicholas

Bldg., Toledo 1, O.
Plymouth Fabrics, Fall River, Mass.
Thortel Fireproof Fabrics, Inc., 101 Park

Ave., New York, N. Y.
Vio-Glo Plastics Corp., 479 Sixth Ave., New

York 11, N. Y.
I. Weiss & Sons, 445 W. 45th St., New York

19, N. Y.

Dimmers

Frank Adams Electric Co., 3650 Windsor PI.,
St. Louis 1, Mo.

*Capitol Stage Lighting Co., 527 W. 45th St.,
New York 19, N. Y.

Century Lighting, Inc., 419 W. 55th St., New
York, N. Y.

Cutler-Hammer, Inc., 315 N. 12th St., Mil-
waukee, Wis.

General Elec. Co., 1 River Rd., Schenectady,
N. Y.

Hub Elec. Co., 2219 W. Grand Ave., Chicago
12, 111.

Kliegl Bros., 321 W. 50th St., New York 19,
N. Y.

Metropolitan Electrical Supply, 2250 Stein-
way St., Long Island City, N. Y.

*National Theatre Supply, 92 Gold St., New
York, N. Y.

Superior Elec. Co., 83 Laurel St., Bristol,
Conn.

Ward Leonard Co., 37 South St., Mt. Vernon.
N. Y.

SHOWMEN'S TRADE REVIEW, November 6, 1948

Westinghouse Elec. Corp., East Pittsburgh,
Pa.

Footlights and Border Lights

Belson Mfg. Co., 1442 W. Van Buren St.,

Chicago 7, 111.
*Capitol Stage Lighting Co., 527 W. 45th St.,

New York, N. Y.
Century Lighting, Inc., 419 W. 55th St., New

York, N. Y.
J. R. Clancy, Inc., Syracuse, N. Y.
General Elec. Co., Nela Park, Cleveland,

Ohio.

Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
Hub Elec. Co., 2219 W. Grand Ave., Chicago

12, 111.

Kliegl Brothers, 321 W. 50th St., New York
19, N. Y.

Knoxville Scenic Studios, P. O. Box 412,

Knoxville, Tenn.
Metropolitan Scenic Studios, Inc., 1611

Davenport St., Omaha 2, Nebr.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Charles Ross, Inc., 333 W. 52nd St., New

York, N. Y.
Westinghouse Elec. Corp., Lamp Div.,

Bloomfield, N. J.

Public Address Equipment

Allied Radio Corp., 833 W. Jackson Blvd.,
Chicago 7, 111.

Altec-Lansing Corp., 1161 N. Vine St., Hol-
lywood, Calif.

Bell & Howell Co., 7100 McCormick Rd.,
Columbus, O.

Bell Sound Systems, Inc., 555 Marion Rd.,
Columbus 6, O.

Concord Radio Co., 901 W. Jackson Blvd.,
Chicago, 111.

DeVry Corp., 1111 Armitage Ave., Chicago,
111.

General Electric Co., 1 Riv.er Road, Schen-
ectady, N. Y.

Graybar Electric Co., Inc., 1547 Graybar
Bldg., New York 17, N. Y.

Harvey Radio Co., 103 W. 43rd St., New
York, N. Y.

Kliegl Bros., 321 W. 50th St., New York,
N. Y.

Metropolitan Scenic Studios, Inc., 1611

Davenport St., Omaha 2, Neb.
Motiograph, Inc., 4431 W. Lake St., Chicago,

111.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Operadio Mfg. Co., 100 N. 11th St., St.

Charles, 111.
Oxford Elec. Corp., 3911 S. Michigan Ave.,

Chicago, 111.
Racon Electric Co., Inc., 52 E. 19th St.,

New York 3, N. Y.
•Radio Corp. of America, Camden, N. J.
Radio Wire Television, 100 6th Ave., New

York, N. Y.
Rauland Corp., 4245 N. Knox Ave., Chicago

41, 111.

Mark Simpson Mfg. Co., 32-28 49th St.,
Long Island City, N. Y.

•iS.O.S. Cinema Supply Corp., 602 W. 52nd
St., New York 19, N. Y.

Stevens Mfg. Co., 8538 Windsor Drive, Cul-
ver City, Calif.

Stromberg-Carlson Co., 288 Carlson Rd.,
Rochester, N. Y.

Sun Radio Electronics Co., 210 Fulton St.,
New York 7, N. Y.

Stage Rigging and Hardware

♦Automatic Devices, 1035 Linden St., Allen-
town, Pa.

♦Capitol Stage Lighting Co., 527 W. 45th St.,

New York, N. Y.
J. R. Clancy, Inc., Syracuse, N. Y.
Dazians, Inc., 142 W. 44th St., New York,

N. Y.

Kleigl Bros., 321 W. 50th St., New York,
N. Y.

Mendell Elec. Mfg. Co., 63 S. Water St..
New Bedford. Mas?

Metropolitan Scenic Studios, Inc., 1611 Da-
venport St., Omaha 2, Neb.

*National Theatre Supply, 92 Gold St., New
York, N. Y.

Switchboards

Frank Adam Elec. Co., 3652 Windsor PL, St.

Louis 13, Mo.
Allis-Chalmers Mfg. Co., Milwaukee, Wise.
Century Lighting, Inc., 412 W. 55th St.,

New York, N. Y.
Dazians, Inc., 142 W. 44th St., New York,

N. Y.

General Elec. Co., Schenectady, N. Y.
Graybar Elec. Co., Inc., 1547 Graybar Bldg.,

New York 17, N. Y.
Hub Elec. Co., 2219 W. Grand Ave., Chicago

12, 111.

Kellogg Switchboard and Supply Co., 6650

Cicero Ave., Chicago, 111.
Kleigl Bros., 321 W. 50th St., New York,

N. Y.

Mendell Elec. Mfg. Co., 63 S. Water St.,
New Bedford, Mass.

Stromberg Carlson Co., 208 Mill St., Roches-
ter 3, N. Y.

4 FURNISHINGS

Artificial Flowers

Display Manufacturers Mart, Inc., 34 W.
35th St., New York, N. Y.

E-37

Display Production Center, Inc., 35 W. 36th

St., New York, N. Y.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.

Carpets (Listed in this Section under
"Floor Coverings")

Carpet Linings

Amer. Hair & Felt Co., Floor Covering Divi-
sion, Merchandise Mart, Chicago, 111.

B. F. Goodrich Co., 500 S. Main St., Akron,
O.

Goodyear Tire & Rubber Co., 1144 E. Mar-
ket St., Akron, O.

*National Theatre Supply, 92 Gold St., New
York, N. Y.

Ozite Carpet Cushion Co., 295 5th Ave.,
New York, N. Y.

U. S. Rubber Co., 1230 6th Ave., New York
20, N. Y.

Chairs (Auditorium)

Air-Loc Seat Industries, Inc., 33 Holden St.,

Minneapolis, Minn.
American Desk Co., P. O. Box 426, Temple,

Texas.

♦American Seating Co., Grand Rapids 2,

Mich.

Arlington Seating Co., Arlington, 111.
(Continued on Following Page)

,^~YO U R ASSU RAN CE OF THE BEST! ^

WENZEL

"Smooth-Running"

PROJECTOR

You are assured of "Smooth-Running" perform-
ance with the Wenzel time-proven projector,
Use Wenzel's precision replacement parts . . .
and your present equipment will do a smoother
running job.

Write for Folder No. WC-19 on PRO-4 Projector Mechanism

W E N ZE L PRO Je cWr CO M P A M Y ~

Chicago 16, III.

2509-19 S. State Street

Footprints In Your Lobby?

Bad weather brings mud and dirt daily tracked into your theatre. It hurts
the appearance of your house, endangers costly furnishings and equip-
ment. If not removed, it is stirred up by shuffling feet to settle on
everything, including patrons.

A Specialized Heavy Duty Super Theatre Cleaner does your
cleaning job so easily and quickly that you can clean as often
as necessary. Special tools clean everything and every-
where. The Hi-up Tube reaches 15 feet plus the reach
of the operator enabling him to clean screen, cornices,
draperies and ornamentation.

The Blower Attachment boosts debris and^^^^gggSjjjfc^^ The Super Spotlight attached
popcorn boxes from under seats and down jSp^ t0 tne hant"e shows up dirt in

front for easy disposal, saving time and labor. dark places, saves house lights.

The Super Screen Brush keeps the screen bright and sound holes clean.

Floor Tools are constructed to go right up to wall leaving no strip of carpet for moth infestation.

Ask your dealer about our 5-day free trial offer. Prove to yourself how easily your cleaning
problems can be solved with a Super.

National Super Service Company, Inc. National Super Service Co. of Canada

1951 N. 13th St., Toledo 2, Ohio Toronto, Ont. Vancouver, B. C.

E-38

Classified Listing of Equipment Manufacturers

(Continued from Preceding Page)

Fensin Seating Co., 62 E. 13th St., Chicago,
111.

General Chair Co., 1308 Elston St., Chicago,
111.

*Heywood- Wakefield Co., Gardner, Mass.
•Ideal Seating Co., Grand Rapids, Mich.
International Seat Corp., Union City, Ind.
Irwin Seating Co., 1480 Buchanan Ave.,

Grand Rapids 7, Mich.
Kroehler Mfg. Co., Naperville, 111.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Peabedy Seating Co., North Manchester, Ind.
♦Radio Corporation of America, Front &

Cooper Sts., Camden, N. J.
J. E Robin, Inc., 330 W. 42nd St., New York

18, N. Y.

Southern Desk Co., Hickory, N. Car.

Chair Anchors

Chicago Expansion Bolt Co., 1338 W. Con-
cord Place, Chicago, 111.

♦Griggs Equipment Co., Belton, Tex.

♦Ideal Seating Co., Grand Rapids, Mich.

♦National Theatre Supply, 92 Gold St., New
York, N. Y.

Chair Repair Patches and Cement

General Chair Co., 1308 Elston St., Chicago,
111.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Rosco Laboratories, Inc., 367 Hudson Ave.,

IB'rooklyn, N. Y.

Crowd Control Ropes and Posts
♦Automatic Devices Co., 1035 Linden St.,

Allentown, Pa.
Hupp Metal Works Co., 1123 Broadway,

New York 18, N. Y.

Decorations, Interior

Black Light Products, 67 E. Lake St., Chi-
cago, 111.

Chicopee Mfg. Corp. of Georgia, 47 Worth
St., New York, N. Y.

Clancy, J. R., Inc., 1010 W. Belden Ave.,

Syracuse 4, N. Y.
Dazians, Inc., 142 W. 44th St., New York 18,

N. Y.

Display Production Centre, Inc., 51 W. 35th

St., New York 1, N. Y.
*Goodall Fabrics, Inc., 525 Madison Ave.,

New York, N. Y.
Knoxville Scenic Studios, P. O. Box 412,

Knoxville, Tenn.
Maharam Fabric Corp., 130 W. 46th St., New

York, N. Y.
Metropolitan Scenic Studios, Inc., 1611

Davenport St., Omaha 2, Neb.
*Novelty Scenic Studios, Inc., 32-34 W. 60th

St., New York, N. Y.
Premier Studios, 414 W. 45th St., New

York, N. Y.
Hanns R. Teichert Studios, 1311 North Wells

St., Chicago 10, 111.
The Textileather Corp., 607 Madison Ave.,

Toledo, Ohio.
Vio-Glo Products Corp., 479 6th Ave., New

York 11, N. Y.

Directional Signs

Belson Mfg. Co., 1444 W. Van Buren St.,

Chicago 7, 111.
*Capitol Stage Lighting Co., 527 W. 45th St.,

New York 19, N. Y.
Drive-In Theatre Mfg. Co., Inc., 2017 Grand

Ave., Kansas City, Mo.
Falk Glass Products Co., 5 Union Sq., New

York 3, N. Y.
Graybar Elec. Co., Inc., 1547 Graybar Bldg.,

New York, N. Y.
Hub Elec. Co., 2219 W. Grand Ave., Chicago

12, 111.

Hupp Metal Works Co., 1123 Broadway,

New York, N. Y.
Kleigl Bros., 321 W. 50th St., New York,

N. Y.

Knoxville Scenic Studios, P. O. Box 412,
Knoxville, Tenn.

McFadden Lighting Co., Inc., 2311 S. 7th
Blvd., St. Louis, Mo.

*National Theatre Supply, 92 Gold St., New
Ys>rk, N. Y.

Vio-Glo Products Corp., 479 6th Ave., New
York 11, N. Y.

Voight Company, 1649 N. Broad St., Phila-
delphia, Pa.

SHOWMEN'S TRADE REVIEW, November 6, 1948
Draperies

J. R. Clancy, Inc., Syracuse, N. Y.
Clopay Corp., Clopay Square, Cincinnati, O.
Collins & Aikman Corp., 200 Madison Ave.,

New York, N. Y.
Dazians, Inc., 142 W. 44th St., New York,

N. Y.

*Goodall Fabrics, Inc., 525 Madison Ave.,

New York, N. Y.
Knoxville Scenic Studios, P. O. Box 412,

Knoxville, Tenn.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
*Novelty Scenic Studios, Inc., 32-34 W. 60th

St., New York, N. Y.
Owen-Corning Fiberglas Corp., Nicholas

Bldg., Toledo 1, Ohio, (noncombustible.)
Premiere Studios, 414 W. 45th St., New

York, N. Y.
Thortel Fireproof Fabrics, 101 Park Ave.,

New York, N. Y. (non-combustible.)
I. Weiss and Sons, 445 W. 45th St., New

York, N. Y.

Drinking Fountains

* Automatic Devices Co., 1035 Linden St.,

Allentown, Pa.
Coolstream Corp., 240 Butler St., Brooklyn

17, N. Y.

Ebco Mfg. Co., 401 W. Town St., Columbus

8, O. (water coolers)
Fedders-Quigan Corp., Buffalo 7, N. Y.

(water coolers)
Frigidaire Division, General Motors Corp.,

300 Taylor St., Dayton, O.
General Elec Co., 5 Lawrence St., Bloomfield,

N. j.

♦Griggs Equipment Co., Belton, Tex.

*National Theatre Supply, 92 Gold St., New
York, N. Y.

Newman Bros., Inc., 660 W. 4th St., Cin-
cinnati O.

Puro Filter Corp. of Amer., 440 Lafayette St,

New York 3, N. Y.
Sun Roc, Glen Riddle, Pa.
Sunroc Refrigeration Co., Warren, O. (Water

Coolers.)

Voigt Co., 1649 N. Btroad St., Philadelphia,

Pa.

Floor Coverings

American Hair & Felt Co., Floor Covering
Division, Merchandise Mart, Chicago 54,
111.

Armstrong Cork Co., P. O. B>ox 540, Lan-
caster, Pa.

Bigelow-Sanford Carpet Co., 140 Madison
Ave., New York, N. Y.

Congoleum Nairn, Inc., Kearny, New Jer-
sey.

Firth' Carpet Co., 295 5th Ave., New York,
N. Y.

Fremont Rubber Co., Fremont, O.
♦Goodall Fabrics, Inc., 525 Madison Ave.,

New York, N. Y.
Hardwick & Magee Co., Lehigh Ave. & 7th

St., Philadelphia, Pa.
Johns-Manville, 22 E. 40th St., New York 16,

N. Y.

A. & M. Karagheusian, Inc., 295 5th Ave.,

New York, N. Y.
Thomas L. Leedom Co., Bristol, Pa.
James Lees & Sons Company, Bridgeport,

Montgomery County, Pa.
C. H. Masland & Sons, Carlisle, Pa.
Mohawk Carpet Mills, Inc., Lyon St., Am-
sterdam, N. Y.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Ozite Carpet Cushion Co., 295 Fifth Ave.,

New York, N. Y.
Alexander Smith & Sons Carpet Co., 295

5th Ave., New York 16, N. Y.
U. S. Rubber Co., 407 N. Main St., Misha-

waka, Ind.

Floor Enamel (Quick Drying)

Vorlac Co., Rutherford, N. T.

RUIHRD uiinnER

CENTURY'S Flutter Suppressor
Wins ACADEMY AWARD!

The Academy of Motion Picture Arts & Sciences recog-
nized the value of this development in making its 1947
award to C. C. Davis of the Western Electric Co.

Only CENTURY can give you this outstanding improve-
ment in sound reproduction.

Improve the perform-
ance quality in your theatre — see
your dealer or write for information.

CENTURY PROJECTOR CORP

New York, N. Y.

The Award-
winning Hydro
Flutter Suppressor
as used in the
new Century
sound reproducer.

Century Sound Reproducer

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-39

O. C. LAM — President, Lam Amuse-
ment Company, Rome, Georgia,
operators of 15 theatres in central
Georgia — says:

"We constantly strive to
offer the finest in motion pic-
ture entertainment. RCA
Service is essential to reach
and hold that goal."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of Amenca.
Camden, New Jersey.

HARVEY LEVENSON— Owner,
Cozy Theatre, Los Angeles, Cali-
fornia— says:

"I have used RCA Service for
years. It fulfills all my require-
ments. It benefits both myself
and my patrons."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.

The Sensation at the TESMA Show
The Revolving Electric
Christmas Tree Holder

Ideal for lobby or store display. Will easily
turn a 15 footer. Carries up to 300 lbs. Imme-
diate delivery. Write detailed price information.

AUTOMATIC DEVICES CO.

1035 Linden St.

Allentown, Pa.

AND TRACKS

f Silent * Smooth * Automatic
~ FREE CATALOG

VALLEN, INC. AKRON, OHIO

New Ideal Theatre Chairs
JOE HORNSTEIN has it!

Floor Mats, Stair Treads, Flooring

American Mat Corp., 2018 Adams St., Toledo
2, O.

American Tile & Rubber Co., Perrine Ave.,
Trenton 2, N. J.

Armstrong Cork Co., P. O. Box 540, Lan-
caster, Pa.

Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10, Neb.
B. F. Goodrich Co., 500 S. Main St., Akron, O.
Goodyear Tire & Rubber Co., 1144 E. Market

St., Akron, O.
Graybar Elec. Co., Inc., 1547 Graybar Bldg.,

New York 17, N. Y.
*Heywood- Wakefield Co., Gardner, Mass.
*Lorraine Rubber Engineering Co., 286 5 th

Ave., New York, N. Y.
Melflex Prods. Co., Inc., 410 S. B'way, Akron

8, O.

*National Theatre Supply, 92 Gold St., New

York, N. Y.
Perfo Rubber Mat Co., Inc., 320 W. 56th St.,

New York 19, N. Y.
Puritan Mfg. Co., Trenton, N. J.
United States Rubber Co., 1230 Avenue of

the Americas, New York 20, N. Y.

Furniture

Dependable Mfg. Co., 1908 California St.,

Omaha 2, Nebr.
*Heywood-Wakefield Co., Gardner, Mass.
Kroehler Mfg. Co., Naperville, 111.
*National Theatre Supply, 92 Gold St., New

York, N. Y.

Mirrors

Bache, Semon & Co., 640 Greenwich St., New

York, N. Y.
W. P. Fuller & Co., Mission & Beale Sts,

San Francisco, Calif.
*Griggs Equipment Co., Belton, Texas.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
Ed. H. Wolk, 1241 S. Wabash, Chicago, 111.

Sand Urns

Atlas Products Co., 9239 S. Houston Ave.,

Chicago, 111.
C.M.P.S. Corp., 346 W. 44th St., New York

18, N. Y.

Compco Corp., 2251 W. St. Paul Ave., Chi-
cago 47, 111.

Ex-cell Products Corp., 1243 So. Wabash
Ave., Chicago, 111.

Goldberg Bros., Box 448, Denver 1, Colo.

Great Northern Prods. Co., 1565 Merchandise
Mart, Chicago, 111.

Hupp Metal Works Co., 1123 Broadway, New
York, N. Y.

F. H. Lawson Co., Cincinnati, O.

*National Theatre Supply, 92 Gold St., New
York, N. Y.

Upholstery Materials

Atlas Powder Co., Zapon-Keratol Division,

Stamford, Conn.
Bolta Product Sales, Inc., 151 Canal St.,

Lawrence, Mass.
Chicopee Mfg. Corp. of Georgia, 47 Worth

St., New York, N. Y.
Collins & Aikman Corp., 200 Madison Ave.,

New York, N. Y.
Columbus Coated Fabrics Corp., 1280 N.

Grant Ave., Columbus 16, O.
Dunlop Tire & Rubber Co., Station "B,"

Buffalo, N. Y.
Firestone Industrial Products Co., Velon Di-
vision, Akron, O.
*Goodall Fabrics, Inc., 525 Madison Ave.,

New York, N. Y.
B. F. Goodrich Co., 500 S. Main, Akron, O.
Goodyear Tire & Rubber Co., 1144 E. Market

St., Akron, O.
*Griggs Equipment Co., Box 630, Belton,

Texas.

Hamilton Fabrics, Inc., 1451 Broadway,

New York, N. Y.
Hewitt Rubber Division, Hewitt Robbins,

Inc., Buffalo 5, N. Y.
*Ideal Seating Co., Grand Rapids, Mich.
International Seat Corp., Union City, Ind.

Irwin Seating Co., 1480 Buchanan Ave.,

Grand Rapids 7, Mich.
Kroehler Mfg. Co., 666 Lake Shore Dr., Chi-
cago 11, 111.
Maharam Fabric Corp., 130 W. 45th St., New

York, N. Y.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
*Novelty Scenic Studios, Inc., 32-34 W. 60th

St., New York, N. Y.
Raytone Screen Co., 165 Clermont Ave.,

Brooklyn 5, N. Y.
The Textileather Corp., 607 Madison Ave.,

Toledo, O.

United States Rubber Co., 1230 Ave. of the

Americas, New York 20, N. Y.
1. Weiss & Sons, 445 W. 45th St., New

York, N. Y.

5 ADVERTISING

Animation Turntables

* Automatic Devices, Inc., 1035 Linden St.,

Allentown, Pa.
Gale Dorothea, 37-61 85th Street, Jackson

Heights, Long Island, N. Y.
^General Die & Stamping Co., 266 Mott St.,

New York 12, N. Y.

Artists' Brushes

Chemical Prods. Co., 3014-16 N. 24th St.,
Omaha 10, Neb.

Devoe & Raynolds Co., Inc., 789 1st Ave.,
New York, N. Y.

Osborne Mfg. Co., Inc., Hamilton & Mar-
quette Sts., Cleveland, O.

Pittsburgh Plate Glass Co., Brush Division,
Carroll Station P. O., Baltimore, Md.

Artists' Colors

Black Light Products, 67 E. Lake St., Chi-
cago 1, 111.

Devoe & Raynolds Co., Inc., 789 1st Ave.,

New York, N. Y.
M. Grumbacher, 466 W. 34th St., New York,

N. Y.

*National Theatre Supply, 92 Gold St., New
York, N. Y.

Ed. H. Wolk, 1241 S. Wabash Ave., Chi-
cago, 111.

Artists' Paper, Board & Supplies

Devoe & Raynolds Co., Inc., 789 1st Ave.,

New York, N. Y.
M. Grumbacher, 466 W. 34th St., New

York, N. Y.
National Card, Mat & Board Co., 4336 Carroll

Ave., Chicago, 111.

Attraction Boards

*Adler Silhouette Letter Co., 3021 W. 36th

St., Chicago 32, 111.
Ames Metal Moulding Co, 225 E. 144th St.,

New York 51, N. Y.
Colonial Sales Corp., 928 Broadway, New
■ York, N. Y.

Falk Glass Products Co, 5 Union Sq., New

York 3, N. Y.
Flexlume Sign Corp, 1464 Main St, Buffalo

9, N. Y.

*National Theatre Supply, 92 Gold St, New

York, N. Y.
Ben B. Poblocki & Sons, Inc., 2159 S. Kin-

nickinnic Ave, Milwaukee, Wise.
Theatre Specialties, Inc., 1615 Cordova St,

Los Angeles 7, Calif.
Vio Glo Plastics Corp, 479 6th Ave, New

York 11, N. Y.
*Wagner Sign Service, 216 S. Hoyne Ave,

Chicago 12, 111.
Young Elec. Sign Co, 155 Motor Ave, Salt

Lake City, Utah.

Banners, Marquee

Gemsco, Inc., 395 4th Ave, New York, N. Y.
Nat'l Flag Co, 43 W. 21st St, New York
10, N. Y.

*National Theatre Supply, 92 Gold St, New
York, N. Y.

(Continued on Following Page)

E-40

Classified Listing of Equipment Manufacturers

(Continued from Preceding Page)

Cardboard Signs

Arvey Corp., 3458 N. Kimball Ave., Chicago,
111.

Colson A. U. Co., Paris, 111.

Changeable Letters

*Adler Silhouette Letter Co., 3021 W. 36th

St., Chicago 32, 111.
C. Bendsen Co., 312 N. Water St., Decatur,

111.

Falk Glass Products Co., 5 Union Square,

New York 3, N. Y.
Flexfume Sign Corp., 1464 Main St., Buffalo

9, N. Y.
Long Sign Co., Detroit, Mich.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
Plastics Fabrication Co., 711 First Ave., W.,

Seattle, Wash.
Theatre Specialties, Inc., 1615 Cordova St.,

Los Angeles 7, Calif.
♦Wagner Sign Service, Inc., 218 S. Hoyne

Ave., Chicago 12, 111.
Young Elec. Co., 155 Motor Ave., Salt Lake

City, Utah.

Decorations, Paper

*Automatic Devices Co., 1035 Linden St.,
Allentown, Pa.

Clopay Corp., Clopay Sq., Cincinnati, O.

Display Production Centre, Inc., 51 W. 35th
St., New York 1, N. Y.

UobecKmun Co., Manley & Monroe Sts.,
Cleveland, O.

Charles F. Hubbs & Co., 383 Lafayette St.,
New York, N. Y.

Sherman Paper Products Corp., 1941 Sher-
man St., Newton Upper Falls, Mass.

Vio-Glo Plastics Corp., 479 6th Ave., New
York 11, N. Y.

Display Frames and Cases

Ames Metal Moulding Co., Inc., 225 E. 144th

St., New York, N. Y.
Champion Moulding Mfg. Co., 234 E. 151st

St., New York 51, N. Y.
Colonial Sales Corp., 928 Broadway, New

York, N. Y.
Falk Glass Products Co., 5 Union Sq., New

York 3, N. Y.
W. P. Fuller & Co., Mission & Beale Sts.,

San Francisco, Calif.
Kawneer Co., 732 N. Front St., Niles, Mich.
Lobby Display Frame Corp., 549 W. 52nd

St., New York, N. Y.
^National Theatre Supply, 92 Gold St., New

York, N. Y.
Ben. B. Poblocki & Sons Co., 2159 S. Kin-

nickinnic Ave., Milwaukee 7, Wis.
Theatre Specialties, Inc., 1615 Cordova St.,

Los Angeles, Calif.
Universal Corp., 610 Denton Dr., Dallas,

Texas.

*Wagner Sign Service, 216 S. Hoyne Ave.,
Chicago 12, 111.

Duplicators (Hand-Stamp Printers)

Bond Equipment Co., 513 Olive Street, St.

Louis 1, Mo.
Cardmaster Co., 4546 Ravenswood Ave.,

Chicago 40, 111.
Multistamp Co., Norfolk, Va.

Lithographers (Theatre Display Adver-
tising)

Kaumagraph Co., 1333 Poplar St„ Wilming-
ton, Del.

Trailers

Action Film Co., 2901 S. Prairie Ave., Chi-
cago, 111.

Filmack, 1327 S. Wabash St., Chicago 5, 111.
National Screen Service Corp., 630 9th Ave.,
New York, N. Y.

*National Theatre Supply, 92 Gold St., New

York, N. Y.
Welgot Trailer Service, 630 9th Ave., New

York, N. Y.

6. LIGHTING

Decorative and Advertising

Belson Mfg. Co., 1442 W. Van Buren St.,

Chicago 7, 111.
C. Bendsen Co., 312 N. Water St., Decatur,

111.

Best Devices Co., 10516 Western Ave.,
Cleveland, O.

Black Light Products, 67 E. Lake St., Chi-
cago 1, 111.

Compco Corp., 2251 W. St. Paul Ave., Chi-
cago 47, 111.

General Elec. Co., Nela Park, Cleveland, O.

Gen'l Lighting, Inc., 32 Union Square, New
York, N. Y.

Graybar Electric Co., Inc., 1547 Graybar
Bldg., New York 17, N. Y.

Hub Elec. Co., 2219 W. Grand Ave., Chicago
12, 111.

Jenkins Co., 1408 Mahoning Ave., Youngs-
town, O.

Kliegl Bros, 321 W. 50th St, New York,
N. Y.

Knoxville Scenic Studios, P. O. Box 412,

Knoxville, Tenn.
Ben B. Poblocki & Sons Co, 2159 S. Kin-

nickinnic Ave, Milwaukee 7, Wise.

Stroblite Co, 35 W. 52nd St, New York 19,
N. Y.

Superior Elec. Co, 83 Laurel St, Bristol,
Conn.

Vio-Glo Plastics Corp, 479 6th Ave, New
York 11, N. Y.

SHOWMEN'S TRADE REVIEW, November 6, 1948

Voigt Company, 1649 N. Broad St, Philadel-
phia, Pa.

Westinghouse Elec. Corp, Lamp Division,

Bloomfield, N. J.
Young Elec. Sign Co, 155 Motor Ave, Salt

Lake City, Utah.

Dimmers

Frank Adams Elec. Co, 3650 Windsor PI,
St. Louis, Mo.

*Automatic Devices Co, 1035 Linden St,
Allentown Pa.

*Capitol Stage Lighting Co, 527 W. 45th
St, New York 19, N. Y.

Century Lighting Inc., 419 W. 55th St, New
York, N. Y.

Cutler-Hammer, Inc., 315 N. 12th St, Mil-
waukee, Wis.

General Elec. Co, 1 River Rd, Schenectady,
N. Y.

Kliegl Bros, 321 W. 50th St, New York 19,
N. Y.

Metropolitan Elec. Supply, 22-50 Steinway

St, Long Island City, N. Y.
*National Theatre Supply, 92 Gold St, New

York, N. Y.
Superior Elec. Co, 83 Laurel St, Blristol,

Conn.

Ward Leonard Co, 37 South St, Mt. Ver-
non, N. Y.

Westinghouse Elec. Corp, E. Pittsburgh, Pa.

Germicidal Lamps

Century Lighting, Inc., 419 W. 55th St, New
York, N. Y.

Compco Corp, 2251 W. St. Paul Ave, Chi-
cago 17, 111.

*Forest Mfg. Co, 60 Park PI, Newark 2,
N. J.

General Electric Corp, Nela Park, Cleveland
12, O.

Graybar Electric Co, Inc., 1547 Graybar

Bldg, New York 17, N. Y.
*National Theatre Supply, 92 Gold St, New

York, N. Y.

Griggs
Seating
Is

Better!

Illustrated is Model 16MBW —
newest member of the Griggs
line of comfortable theatre

seats. This chair may be had in any one of
several color schemes and with a choice of end
designs.

There's a dealer near you. Write today for full details.

GRIGGS

EQUIPMENT COMPANY, Box 630, Belton, Texas
Manufacturers of Comfortable Seating for All Occasions

SHOWMEN'S TRADE REVIEW, November 6, 1948

Ruesch Elec. Co., 1011 S. Adams St., Peoria
2, 111.

Westinghouse Elec. Corp., Bloomfield, N. 1.

Lamps (Incandescent and Fluorescent)

Century Lighting, Inc., 419 W. 55th St., New

York, N. Y.
Champion Lamp Works, 600 Broad St., Lynn,

Mass.

Compco Corp., 2251 W. St. Paul Ave., Chi-
cago 17, 111.

DeVry Corp., 1111 Armitage Ave., Chicago,
111.

Federal Elec. Co., 8700 S. State St., Chicago,
111.

General Elec. Co., Nela Park, Cleveland 12,
O.

Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
Chas. F. Hubbs & Co., 383 Lafayette St.,

New York, N. Y.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
*Radio Corp. of America, Front & Cooper

Sts., Camden, N. J.
Sylvania Products Inc., 500 5th Ave., New

York, N. Y.
Westinghouse Elec. Corp., Lamp Div.,

Bloomfield, N. J.

Spots and Flood Lamps

Best Devices Co., Inc., 10516 Western Ave.,
Cleveland, O.

*Capitol Stage Lighting Co., 527 W. 45th St.,
New York, N. Y.

Century Lighting, Inc., 419 W. 55th St., New
York, N. Y.

Compco Corp., 2251 W. St. Paul Ave., Chi-
cago 47, 111.

General Elec. Co., Nela Park, Cleveland 12,
Ohio.

GoldE Mfg. Co., 1214 W. Madison St., Chi-
cago, 111.

Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N.'Y.
Kliegl Bros., 321 W. 50th St., New York 19,

N. Y.

Metropolitan Scenic Studios, Inc., 1611

Davenport St., Omaha 2, Nebr.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Radiant Lamp Corp., 300 Jelliff Ave., Newark

8, N. J.

Radiant Mfg. Corp., 2627 W. Roosevelt Rd.,

Chicago, 111.
Sheldon Elec. Co., 76 Colt St., Irvington,

N. J.

*S.O.S. Cinema Supply Corp., 449 W. 42nd

St., New York 18, N. Y.
♦Strong Electric Corp., 87 City Park Ave.,

Toledo, Ohio.
Westinghouse Elec. Corp., Lamp Div.,

Bloomfield, N. J.

Young Elec. Sign Co., 155 Motor Ave.,
Salt Lake City, Utah.

7 VENTILATING

Air Conditioning Equipment

Air & Refrigeration Corp., 475 Fifth Ave.,

New York, N. Y.
Airtemp Division of Chrysler Corp., 1119 Leo

St., Dayton, O.
American Blower Co., Detroit, Mich.
Baker Ice Machine Co., South Wurham,

Maine.

Carrier Corp., South Geddes St., Syracuse.
N. Y.

Fedders-Quigan Corp., Buffalo 7, N. Y.

Frigidaire Division, Gen'l Motors Corp., 300
Taylor St., Dayton, O.

General Elec. Co., Air Conditioning Dept.,
5 Lawrence St., Bloomfield, N. J.

Governair Corp., Oklahoma City, Okla.

McQuay, Inc., 1600 Broadway N.E., Min-
neapolis 13, Minn.

♦National Theatre Supply, 92 Gold St., New
York, N. Y.

Trane Co., LaCrosse, Wise.

♦Typhoon Air Conditioning Corp., 794 Union
St., Brooklyn, N. Y.

*U. S. Air Conditioning Corp., Como Ave.,
S.E. & 33rd St., Minneapolis 14, Minn.

U. S. Register Co., Battle Creek, Mich.

Westinghouse Elec. Corp., B. F. Sturtevant
Co., Division, 420 Lexington Ave., New
York, N. Y.

Worthington Pump & Machinery Corp., Har-
rison, N. J.

York Corp., York, Pa.

E-41

*U. S. Air Conditioning Corp., Como Ave.,

S.E. & 33rd St., Minneapolis 14, Minn.
U. S. Register Corp., Battle Creek, Mich.
York Corp., York, Pa.

Air Fresheners, Filters and Odor
Removal Equipment

*Air Devices, Inc., 17 E. 42nd St., New York,
17, N. Y.

Air Kem, Inc., 7 E. 47th St., New York 17,

N. Y.

American Chemical Co., 207 N. Peters St.,

New Orleans, La.
W. B. Connor Engineering Co., 114 E. 32nd

St., New York, N. Y.
Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10, Neb.
Electro-Aire Corp., 41-38 37th St., Long

Island City, N. Y.
♦Forest Mfg. Co., 34 Park PL, Newark 2,

N. J.

Chas. F. Hubbs & Co., 383 Lafayette St.,

New York, N. Y.
Theo. Ross Associates, 837 W. Olympic

Blvd., Los Angeles 15; Calif.
♦Typhoon Air Conditioning Corp., 794 Union

St., Brooklyn, N. Y.
U. S. Register Co., Battle Creek, Mich.
Young Elec. Co., 155 Motor Ave., Salt Lake

City, Utah.

Air Diffusers

♦Air Devices, Inc., 17 E. 42nd St., New York
17, N. Y.

Anemostat Corp. of Amer., 10 E. 39th St.,

New York 16, N. Y.
Carrier Corp., S. Geddes St., Syracuse, N. Y.
W. B. Connor Engineering Corp., 114 E. 32nd

St., New York, N. Y.
Chas. Demuth & Sons, 245 Elm PL, Mineola,

N. Y.

Knowles Mushroom Ventilator Co., 583

Upper Mountain Ave., Montclair, N. J.
Trane Co., LaCrosse, Wise.
♦Typhoon Air Conditioning Corp., 794 Union

St., Brooklyn, N. Y.

Blowers and Fans

Carrier Corp., South Geddes St., Syracuse,
N. Y.

Eastern Air Devices, Inc., 585 Dean St.,

Brooklyn 17, N. Y.
Fedders-Quigan Corp., Buffalo, N. Y.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
♦S.O.S. Cinema Supply Corp., 602 W. 52nd

St., New York 19, N. Y.
Trane Co., LaCrosse, Wise.
♦Typhoon Air Conditioning Corp., 794 Union

St.. Brooklyn, N. Y.
♦U. S. Air Conditioning Corp., Como Ave.,

S.E. & 33rd St., Minneapolis 14, Minn.
Westinghouse Elec. Corp., 420 Lexington

Ave., New York, N. Y.

(Continued on Following Page)

Ultra- Violet ("Black Light")
Lamps, Equipment, Murals, Signs
•Black Light Products, 67 E. Lake St., Chi-
cago, 111.

Century Lighting, Inc., 419 W. 55th St., New
York, N. Y.

Compco Corp., 2251 W. St. Paul Ave., Chi-
cago 47, 111.

Dazian's Inc., 142 W. 4th St., New York,
N. Y.

General Elec. Co., 1 River Road, Schenectady,
N. Y.

Kliegl Bros., 321 W. 50th St., New York,
N. Y.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Ruesch Elec. Co., 1011 S. Adams St., Peoria

2, 111.

Stroblite Co., 35 W. 52nd St., New York 19,
N. Y.

Switzer Bros., 1220 Huron Rd., Cleveland 15,
O.

Vio-Glo Plastics Corp., 259 ©roadway, New

York 7, N. Y.
Westinghouse Elec. Corp., Lamp Division,

Bloomfield, N. J.

ADMISSION *

NECESSARY COMPANION EQUIPMENT for EVERY BOXOFFICE

CHANGEABLE CHROME METAL
COVERED ADMISSION SIGNS

Complete with 5 opaque plastic inserts. Ad-
ditional cards for any change of price, 800
each. A light behind the sign gives appear-
ance that it is illuminated. j 95

IDEAL, QUICK CHANGE MAKER
Practical . . . Speedy . . . Efficient

Rubber-cushioned bottom keeps Coin Rack
steady. Holds coins securely yet makes
change-making easy. Dark Red Mahogany
finish. Strong and durable. 6 '/2 " high by
8'/4" wide. $2.95
SEE YOUR DEALER

ASSOCIATED TICKET REGISTER CO., INC., 346 W. 44th St., N. Y. 18, N. Y.

RUBBER MATS

FOR THEATRES

Matting, Link Mats & Mechanical Rubber Goedt

LORRAINE RUBBER ENGINEERING CO.

286 FIFTH AVENUE, NEW YORK CITY

. .... ..... . ■ • :..-jt^

[jorW'siincst
1 theatre chairs

1*

p^. AMERICAN

I Dodiform

I Restful 1 Chairs
I iiiiiillllllil

* 4

CATALOG-UE

American Seating Company • Grand Rapids 2, Michigan

National Studios

I45W.45ST..N.Y.I9.N.Y.

E-42

SHOWMEN'S TRADE REVIEW, November 6, 1948

Classified Listing of Equipment Manufacturers

(Continued jrom Preceding Page)

Components (Air Washers,
Humidifiers, Filters, Towers, etc.)

Air & Refrigeration Corp., 475 5th Ave., New

York, N. Y.
American Blower Co., Detroit, Mich.
Buensod-Stacey, Inc., 60 E. 42nd St., New

York 17, N. Y.
Carrier Corp., South Geddes St., Syracuse,

N. Y.

McQuay, Inc., 1600 Broadway, N.E. Min-
neapolis 13, Minn.

*National Theatre Supply, 92 Gold St., New
Yorit, N. Y.

Raytheon Manufacturing Co., Foundry Ave.,
Waltham, Mass.

Research Products Corp., 1015 E. Wash-
ington Ave., Madison 3, Wise.

*S.O.S. Cinema Supply Corp., 602 W. 52nd
St., New York 18, N. Y.

Trane Co., LaCrosse, Wise.

*Typhoon Air Conditioning Corp., 794 Union
St., Brooklyn, N. Y.

*U. S. Air Conditioning Corp., Como Ave.,
S.E. & 33rd St., Minneapolis 14, Mina.

York Corp., York, Pa.

Westinghouse Elec. Corp., 420 Lexington
Ave., New York, N. Y.

Motors, Ventilating

Allis-Chalmers Mfg. Co., Milwaukee 1, Wise.
Baldor Elec. Co., 4350 Duncan Ave., St.

Louis 10, Mo.
Century Elec. Co., 1806 Pine St., St. Louis,

Mo.

Electric Specialty Co., Stamford, Conn.
General Elec. Co., Motor Division, Schenec-
tady, N. Y.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
Hertner Elec. Co., 12690 Elmwood Ave.,

N.W., Cleveland 11, O.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Ohio Elec. Mfg. Co., 5902 Maurice Ave.,

Cleveland, O.
Robbins & Meyers, Inc., 1934 Clark Blvd.,

Springfield, O.
Westinghouse Elec. Corp., 420 Lexington

Ave., New York, N. Y.

*U. S. Air Conditioning Corp., Como Ave.,
S.E. & 33rd St., Minneapolis 14, Minn.

Westinghouse Elec. Corp., 420 . Lexington
Ave., New York, N. Y.

8 VENDING

Accounting Systems

Diebold Inc., Canton 2, Ohio.

Parker Theatre Forms, P. O. Box 2266, Kan-
sas City 13, Mo.

Remington Rand, Inc., 1943 Washington St.,
Buffalo, N. Y.

Underwood Corp., 1 Park Ave., New York,
N. Y.

Adding and Calculating Machines

Friden Calculating Machine Co., Inc., 2350
Washington St., San Leandro, Calif.

Monroe Calculating Machine Co., Inc.,
Orange, N. J.

Underwood Corp., 1 Park Ave., New York,
N. Y.

Victor Adding Machine Co., 3900 N. Rock-
well St., Chicago, 111.

Box Offices

Bendsen Co., Decatur, 111.

Diebold Inc., Canton 2, Ohio

Lobby Display Frame Corp., 549 W. 52nd

St., New York 19, N. Y.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
Poblocki & Sons, Ben B., 2159 S. Kinnickin-

ni.e Ave., Milwaukee 7, Wise.
Universal Corp., 6710 Denton Dr., Dallas,

Tex.

Unit Coolers

Airtemp Division of Chrysler Corp., 1119

Leo St., Dayton, O.
Carrier Corp., S. Geddes St., Syracuse, N. Y.
Comfort Prods. Corp., Dallas, Tex.
Fedders-Quigan Corp., Buffalo 7, N. Y.
General Elec. Co., Air Conditioning Dept.,

5 Lawrence St., Bloomfield, N. J.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
Frigidaire Division General Motors Corp.,

300 Taylor St., Dayton, O.
Trane Co., La Crosse, Wis.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
♦Typhoon Air Conditioning Corp., 794 Union

St., Brooklyn, N. Y.
*U. S. Air Conditioning Corp., Como Ave.,

S.E. & 33rd St., Minneapolis 14, Minn.
Westinghouse Elec. Co., 420 Lexington Ave.,

New York, N. Y.
York Corp., York, Pa.

Changemakers

♦Automatic Devices Co., 1035 Linden St.,

Allentown, Pa.
Brandt Automatic Cashier Co., Watertown,

Wise.

Johnson Fare Box Co., 4619 Ravenswood

Ave., Chicago 40, 111.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Ticket Register Industries, 30 E. Adams St.,

Chicago, 111.
Vendo Co., 7400 E. 12th St., Kansas City, Mo.

GoldE Mfg. Co., 1214 W. Madison St., Chi-
cago, 111.

Lobby Display Frame Corp., 549 W. 52nd

St., New York, N. Y.
Newman Brothers, Inc., 660 W. 4th St.,

Cincinnati 3, O.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Perey Mfg. Co., Inc., 101 Park Ave., New

York 17, N. Y.

Ticket Machines

♦General Register Corp., 36-20 33rd St., Long

Island City 1, N. Y.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Ticket Register Industries, 30 E. Adams St.,

Chicago, 111.

Ticketing Systems

♦General Register Corp., 36-20 33rd St., Long

Island City 1, N. Y.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Ticket Register Industries, 30 E. Adams St.,

Chicago, 111.

Tickets, Admission

American Ticket Corp., 3159 W. 36th St.,

Chicago 32, 111.
Joe Cifre, Inc., 44 Winchester St., Boston,

Mass.

Globe Ticket Co., 112 N. 12th St., Philadel-
phia 7, Pa.

International Ticket Co., Grafton Ave. &

Oraton St., Newark, N. J.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Rand McNally Co., 532 S. Clark, Chicago, 111.
Ticket Register Industries, 30 E. Adams St.,

Chicago, 111.
Toledo Ticket Co., Toledo, O.

Turnstiles

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Perey Mfg. Co., Inc., 101 Park Ave., New

York 17, N. Y.
Ticket Register Industries, 30 E. Adams St.,

Chicago, 111.

Vending Equipment: Display Cases,
Peanut Roasters, Popcorn Roasters,
Popcorn Warmers, Vending Ma-
chines (See Page E-52)

Drive-In Admission Controls

Electronic Signal Co., 483 Willis Ave., Willis-
ton Park, N. Y.

♦General Register Corp., 36-20 33rd St., Long
Island City, N. Y.

Miller Mfg. Co., 16 Wallingford Rd., Bright-
on 35, Mass.

♦National Theatre Supply, 92 Gold St., New
York, N. Y.

Ticket Register Industries, 30 E. Adams St.,
Chicago, 111.

Price Signs

♦Associated Ticket & Register Co., 346 W.

44th St., New York 18, N. Y.
L. Bahn Co., 123 Canton St., Boston 18,
Mass.

Falk Glass Products Co., 5 Union Square,

New York 3, N. Y.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Vio-Glo Plastics Corp., 479 6th Ave., New

York 11, N. Y.

Unit Heaters

American Blower Co., Detroit, Mich.
Carrier Corp., S. Geddes St., Syracuse, N. Y.
Fedders-Quigan Corp., Buffalo 7, N. Y.
General Elec. Co., 1 River Rd., Schenectady,
N. Y.

Graybar Elec. Co., Inc., 1547 Graybar Bldg.,
New York, N. Y.

Herman Nelson Corp., Moline, 111.

McQuay, Inc., 1600 Broadway, N.E., Min-
neapolis, Minn.

Trane Co., La Crosse, Wise.

♦Typhoon Air Conditioning Corp., 794 Union
St., Brooklyn, N. Y.

Record Handling Equipment

Diebold, Inc., Canton 2, O.

Safes, Fire and Burglar Proof

Diebold, Inc., Canton 2, O.
Herring-Hall-Marvin Safe Co., Hamilton, O.
Mosler Safe Co., Hamilton, O.
♦National Theatre Supply, 92 Gold St.. New
York, N. Y.

Ticket Boxes

♦General Register Corp., 36-20 33rd St., Long
Island City 1, N. Y.

9 MAINTENANCE

Chewing Gum Remover

Afta Solvents Corp., 470 W. 128th St., New

York, N. Y.
Barco Chemical Products Co., 701 S. La Salle

St., Chicago, 111.
Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10, Neb.
Alex C. Fergusson Co., 466 Chestnut St.,

Philadelphia, Pa.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Rosco Laboratories, 367 Hudson Ave.,

Brooklyn, N. Y.

Cleaners, Vacuum

Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10, Neb.
General Electric Co., Bridgeport 2, Conn.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
Holt Mfg. Co., 651 20th St., Oakland 12, Calif.
Ideal Industries, Inc., Sycamore, 111.
♦National Super Service Co., 1941 N. 12th St.,

Toledo 3, Ohio.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Spencer Turbine Co., Hartford 6, Conn.

Cleaning and Housekeeping Appliances

Belson Mfg. Co., 1442 W. Van Buren St.,

Chicago, 111.
G. R. Chadsey Corporation, P. O. Box 1858,

Hartford, Conn.
Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10, Neb.

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-43

Let Us Help You Keep Your Theatre Modem and

Architects and theatre owners will find us fully
cooperative and thoroughly familiar with all
phases of modern decoration; an organization on
whom you can rely to obtain the maximum results
from any theatre modernization plan.

INTERIOR DECORATION

STAGE CURTAINS

DRAPERIES
WALL COVERINGS
MURALS
ACOUSTIC WALL TREATMENTS
CURTAIN TRACKS AND CURTAIN
CONTROL MOTORS

Get our Ideas — Ask For Our Representative
Send Measurements and Details

NOVELTY SCENIC

DECORATORS and ARTISTS . . . CREATORS OF SMART INTERIORS

32-34 W. 60th St. (ci 6-8656) New York City
30th YEAR!

Hild Floor Machine Co., Inc., 1313 W. Ran-
dolph St., Chicago, 111.

Cleaning, Disinfecting and
Polishing Compounds

Barco Chemical Products Co., 701 S. LaSalle
St., Chicago, 111.

Chemical Prods. Co., 3014-16 N. 24th St.,
Omaha 10, Neb.

Croton Chemical Corp., 114 Liberty St., New
York 6, N. Y.

Alex Fergusson Co., 460 Chestnut St., Phila-
delphia, Pa.

Fort-A-Cide Corp., 160 E. Illinois St., Chi-
cago, 111.

Goldberg Bros., Box 448, Denver 1, Colo.
Chas. F. Hubbs & Co., 383 Lafayette St.,

New York, N. Y.
Marsh Wall Products Co., Dover, O.
*National Theatre Supply, 92 Gold St., New

York, N. Y.
Rosco Laboratories, 367 Hudson Ave.,

Brooklyn 1, N. Y.
Theo. Ross & Associates, 835 W. Olympic

Blvd., Los Angeles 15, Calif.
Sanascent Company, Courtney & Nutt Sts.,

Newburgh, N. Y.
West Disinfecting Co., 42-16 West St., Long

Island City, N. Y.

Cup (Paper) Dispensers

Lily-Tulip Cup Corp., 122 E, 42nd St., New

York, N. Y.
Milwaukee Lace Paper Co., 1306 E. Mei-

necke Ave., Milwaukee, Wis.

Cups, Paper

American Paper Goods Co., 499 Main St.,

Kensington, Conn.
Dixie Cup Co., Easton, Pa.
Milwaukee Lace Paper Co., 1306 E. Meinecke

Ave.. Milwaukee. Wis.

Lamp Changers

Chadsey Corp., P. O. Box 1858, Hartford 1,
Conn.

Expanso Tools & Devices, Inc., 365 W. 52nd
St., New York, N. Y.

Plumbing Fixtures

Crane Co., 836 So. Michigan Ave., Chicago,
111.

Rest Room Deodorants

American Desk Co., P. O. Btox 426, Temple,

Chemical Prods. Co., 3014-16 N. 24th St.,
Omaha 10, Neb.

Fort-A-Cide Corp., 160 E. Illinois St., Chi-
cago, 111.

Chas. F. Hubbs & Co., 383 Lafayette St.,
New York, N. Y.

*National Theatre Supply, 92 Gold St., New
York, N. Y.

Sanascent Co., Courtney & Nutt Sts., New-
burgh, N. Y.

West Disinfecting Co., 42-16 West St., Long
Island City, N. Y.

Soap Dispensers

Bobrick Mfg. Corp., 2619 Santa Fe Ave.,

Los Angeles, Calif.
Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10. Neb.
Chas. F. Hubbs & Co., 383 Lafayette St.,

New York, N. Y.
*National Theatre Supply, 92 Gold St., New

York, N. Y.

Soap, Liquid

Armour Soap Works, Div. of Armour & Co.,

1353 W. 31st St., Chicago, 111.
Barco Chemical Prod. Co., 701 S. La Salle

St., Chicago, 111.
Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10, Neb.
Alex C. Fergusson Co., 460 Chestnut St.,

Philadelphia, Pa.

R. M. Hollingshead Corp., 844 Cooper St.,
Camden, N. J.

Chas. F. Hubbs & Co., 383 Lafayette St.,
New York, N. Y.

*National Theatre Supply, 92 Gold St., New
York, N. Y.

Standard Oil Co. of Ohio, Ontario & Pros-
pect Aves., Cleveland, O.

West Disinfecting Co., 42-16 West St., Long
Island City, N. Y.

Soap, Powder

Armour Soap Works Div. of Armour & Co.,

1353 W. 31st St., Chicago, 111.
Barco Chemical Prod. Co., 701 S. LaSalle St.,

Chicago, 111.
Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10, Neb.
Croton Chemical Corp., 114 Liberty St.,

New York 6, N. Y.
Alex C. Fergusson Co., 460 Chestnut St.,

Philadelphia, Pa.
R. M. Hollingshead Corp., 844 Cooper St.,

Camden, N. J.
Chas. F. Hubbs & Co., 383 Lafayette St.,

New York, N. Y.

Towel Dispensers

American Desk Company, P. O. Box 426,

Temple, Tex.
Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10, Neb.
Chas. F. Hubbs & Co., 383 Lafayette St.,

New York, N. Y.
West Disinfecting Co., 42-16 West St., Long

Island City, N. Y.

Towels, Paper

Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10, Neb.
Fort Howard Paper Co., Green Bay, Wise.
Chas. F. Hubbs & Co., 383 Lafayette St.,

New York, N. Y.
Mazer Paper Mills, Lansdowne, Pa.

(Continued on Following Page)

E-44

SHOWMEN'S TRADE REVIEW, November 6, 1948

Classified Listing of Equipment Manufacturers

(Continued from Preceding Page)

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
West Disinfecting Co., 42-16 West St., Long

Island City 1, N. Y.

Uniforms

Angelica Jacket Co., 1419 Olive St., St. Louis
3, Mo.

♦National Theatre Supply, 92 Gold St., New
York, N. Y

Waste Receptacles (Self-Closing)

Bennett Mfg. Co., 41 Mechanic St., Alden,
N. Y.

Erde Art Metal Co., 100 Schaal Ave., Eire,
Pa.

F. H. Lawson Co., Cincinnati, O.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Steelware Mfg. Corp., Hawthorne, Calif.
Tarrant Mfg. Co., Jumel Blvd., Saratoga

Springs, N. Y. _
United Metal Box Co., Inc., 168 7th St.,

Brooklyn, N. Y.
U. S. Sanitary Specialties Corp., 437 So.

Webster Ave., Chicago, 111.

10 PREFABRICATED THEATRES

♦Great Lakes Steel Corp., Stransteel, Division,
Penobscot Bldg., Detroit, Mich.

Ben B. Poblocki & Sons Co., 2159 S. Kin-
nickinnic Ave., Milwaukee 7, Wise.

Timber Structures, Inc., 120 S. La Salle St.,
Chicago, 111.

11 FINISHING MATERIALS
Doors (All Glass)

Corning Glass Works, 1946 Crystal St.,

Corning, N. Y.
Libby-Ducas-Ford Glass Co., Nicholas Bldg.,

Toledo, O.

Pittsburgh Plate Glass Co., 2222 Grant Bldg.,

Pittsburgh, Pa.
Schacht Associates, Inc., 415 E. 55th St.,

New York, N. Y.

Fronts

*Adler Shilhouette Letter Co., 3021 W. 36th
St., Chicago 32, 111.

C. Bendsen Co., Decatur, 111.

Edwards Mfg. Co., 549 Eggleston Ave., Cin-
cinnati, Ohio.

Formica Insulation Co., 4616 Spring Grove
Ave., Cincinnati 32, O.

Kawneer Co., 732 N. Front St., Niles, Mich.

Libbey-Owens-Ford Glass Co., Toledo 3, O.

Lobby Display Frame Corp., 549 W. 52nd
St., New York 19, N. Y.

Long Sign Co., Detroit, Mich.

Pittsburgh Plate Glass Co., 632 Duquesne
Way, Pittsburgh 22, Pa.

Ben. B. Poblocki & Sons Co., 2159 S. Kin-
nickinnic Ave., Milwaukee 7, Wise.

Interior Wall

Armstrong Cork Co., P. O. Box 540, Lan-
caster, Pa.

Chicopee Mfg. Corp., of Georgia, 47 Worth

St., New York, N. Y.
Celotex Corp., 120 S. LaSalle St., Chicago 3,

111.

Columbus Coated Fabrics Corp., 7th & Grant
Aves., Columbus 16, O.

Congoleum-Nairn, Inc., Kearney, N. J.

Formica Insulation Co., 41616 Spring Grove
Ave., Cincinnati 32, O.

Hamilton Fabrics Inc., 1451 Broadway, New
York, N. Y.

Insulite, 500 Baker Arcade Bldg., Minneapo-
lis 2, Minn.

Johns-Manville, 22 E. 40th St., New York 16,
N. Y.

Kawneer Co., 732 N. Front St., Niles, Mich.
Knoxville Scenic Studios, P. O. Box 412,
Knoxville, Term.

Marsh Wall Products, Inc., Dover, O.
♦Novelty Scenic Studios, 32-34 W. 60th St.,

New York 23, N. Y.
Textileather Corp., 607 Madison Ave., Toledo

3, O.

U. S. Gypsum Co., 300 W. Adams St., Chi-
cago, 111.

Western Mineral Products Co., 1720 Madi-
son St., N.E. Minneapolis 13, Minn.

Marquees and Signs

♦Adler Silhouette Letter Co., 3021 W. 36th
St., Chicago, 111.

C. Bendson Co., Decatur, 111.

Claude Neon of Connecticut, 30 Holland
Ave., Bridgeport, Conn.

Edwards Mfg. Co., 549 Eggleston Ave., Cin-
cinnati, Ohio.

FlexLume Sign Corp., 1464 Main St., Buffalo
9, N. Y.

Jenkins Co., 1400 Miloning Ave., Youngs-
town, O.

♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Long Sign Company, Detroit, Mich.
Ben B. Poblocki & Sons Co., 2159 S. Kin-

nickinnic Ave., Milwaukee 7, Wise.
Southern Neon Displays, 215 Courtland St.,

N.E., Atlanta, Ga.
Universal Corp., 6710 Denton Dr., Dallas,

Tex.

♦Wagner Sign Service, 216 S. Hoyne Ave.,

Chicago 12, 111.
Young Electric Sign Co., 155 Motor Ave.,

Salt Lake City, Utah.

Metal Mouldings

Ames Metal Moulding Co., Inc., 225 E. 144th

St., New York 51, N. Y.
Kawneer Co., 732 N. Front St., Niles, Mich.

Sound Absorbing

Armstrong Cork Co., Lancaster, Pa.
Celotex Corp., 120 LaSalle St., Chicago, 111.
Insulite, 500 Baker Arcade Bldg., Minneapolis

2, Minn.

Johns-Manville, 22 E. 40th St., New York 16,
N. Y.

Keasbey & Mattison Co., Ambler, Pa.
♦Novelty Scenic Studios, 32-34 W. 60th St.,

New York 23, N. Y.
Owens-Corning Fiberglas Corp., Toledo, O.
Textileather Corp., 607 Madison Ave., Toledo

3, O.

U. S. Gypsum Co., 300 W. Adams St., Chi-
cago 6, 111.

12 SAFETY EQUIPMENT

Doors, Fireproof

J. R. Clancy, Inc., Syracuse, N. Y.

Dahlstrom Metallic Door Co., E. 2nd St.,
Jamestown, N. Y.

Edwards Mfg. Co., 549 Eggleston Ave., Cin-
cinnati, O.

Doors, Panic Bolts

P. & F. Corbin, New Britain, Conn.
Russell & Erwin Mfg. Co., New Britain,
Conn.

Sargent & Co., New Haven, Conn.

Emergency Lighting Batteries

Electric Storage Battery Co., 1900 Allegheny

Ave., Philadelphia, Pa.
Graybar Elec. Co., 1547 Graybar Bldg., New

York 17, N. Y.
Philco Corp., Storage Battery Div., Trenton,

N. J.

Emergency Lighting Generators

Electric Specialty Co., Stamford, Conn.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
D. W. Onan & Sons, 1435 Royalston Ave.,

Minneapolis, Minn.

Universal Motor Co., Oshkosh, Wise.

Emergency Lighting Units (Portable)

Electric Cord Co., 30 Church St., New York
7, N. Y.

Electric Storage Battery Co., 1900 Allegheny

Ave., Philadelphia, Pa.
Surrette Storage Battery Co., Salem, Mass.
U-C Lite Mfg. Co., 1040 W. Hubbard St.,

Chicago 22, 111.

Exit Signs

Bache, Semon & Co., 640 Greenwich St., New 1
York, N. Y.

Balson Mfg. Co., 1444 W. Van Buren, Chi-
cago 7, 111.

♦Capitol Stage Lighting Co., 527 W. 45th St.,

New York 19, N. Y.
Drive-In Theatre Mfg. Co., Inc., 22017

Grand Ave., Kansas City 8, Mo.
Falk Glass Products Co., 5 Union Sq., New

York 3, N. Y.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
Hub Elec. Co., 2219 W. Grand Ave., Chicago

12, 111.

Kliegl Bros., 321 W. 50th St., New York,
N. Y.

Knoxville Scenic Studios, P. O. Box 412,

Knoxville, Tenn.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Vi-Glo Plastics Corp., 259 Broadway, New

York 7, N. Y.
Voigt Co., 1649 N. Broad, Philadelphia, Pa.

Fire Extinguishers

American-LaFrance-Foamite Corp., 903 Erie

St., Elmira, N. Y.
Fyr-Fyter Co., Dayton 1, O.
General Detroit Co., 2270 E. Jefferson Ave.,

Detroit, Mich.
Graybar Electric Co., Inc., 1547 Graybar

Bldg., New York 17, N. Y.
Walter Kidde & Co., Inc., 675 Main St.,

Belleville 9. N. J.
Liquid Carbonic Corp., 3100 S. Kedzie Ave.,

Chicago 23, 111.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Neumade Products Corp., 427 W. 42nd St.,

New York, N. Y.
U. S. Rubber Co., 1230 Avenue of the Amer-
icas, New York 20, N. Y.

Fire Hose

American-LaFrance-Foamite Corp., 903 Eric
St., Elmira, N. Y.

General Detroit Corp., 2270 E. Jefferson Ave.,
Detroit, Mich.

Hewitt Rubber Division, Hewitt Robbins,
Inc., Buffalo 5, N. Y.

U. S. Rubber Co., 1230 Avenue of the Amer-
icas, New York, N. Y.

First Aid Kits

Bauer & Black, 2500 S. Dearborn St., Chi-
cago, 111.,

Johnson & Johnson, New Brunswick, N. J.
United Surgical Supplies Co., 158 E. 56th St.,
New York, N. Y.

Flame-Treating Compounds

Albi Chemical Corp., 15 Park PL, New York,
N. Y.

Chemical Prods. Co., 3014-16 N. 24th St.,

Omaha 10, Neb.
Croton Chemical Corp., 114 Liberty St., New

York 6, N. Y.
E. I. du Pont de Nemours & Co., Inc., Gras-

selli Chemicals Dept., Wilmington, Del.
♦National Theatre Supply, 92 Gold St., New

York, N. Y.
Roscoe Laboratories, 367 Hudson Ave.,

Brooklyn 1, N. Y.
Victor Chemical Works, Board of Trade

Bldg., Chicago, 111.
Vita-Var Corp., 48 Albert Ave., Newark, N. J.

Ladders, Safety

Graybar Electric Co., Inc., 1547 Graybar
Bldg., New York 17, N. Y.

Inhere to ^uy theatre Equipment Directory

EQUIPMENT AND ACCESSORY DEALERS

Local Sources of Supply Listed by Exchange Territories

ALBANY, N. Y.

SUPPLY DEALERS
Albany J & L Paper Products Co., Inc., 74

Hamilton St., Albany, N. Y.
Albany Theatre Supply Co., 1046 Broadway,

Albany, N. Y. Tel.: Albany 5-5055
Auburn Theatre Equipment Co., 5 Court St.,

P.O. Box 112, Auburn, N. Y. Tel.: 695
Empire Theatre Supply Co., 1003 Broadway,

Albany, N. Y. Tel.: 5-9507
National Theatre, 962 Broadway, Albany 4,

N. Y. Tel.: 5-1479

TRAILERS
National Screen Service, 1044 Broadway, Al-
bany, N. Y.
POSTER & ACCESSORIES EXCHANGE
National Screen Service, 1044 Broadway, Al-
bany, N. Y.
THEATRE PROGRAMS & HANDBILLS
Albany Publicity Service, 40 Howard St.,

Albany, N. Y.
Peter's Print, 146 Sheridan Ave., Albany,
N. Y.

POSTER AND WINDOW CARD
PRINTERS
Albany Publicity Service, 40 Howard St.,

Albany, N. Y.
C. P. Brate, 65 Hudson St., Albany, N. Y.
Peter's Print, 146 Sheridan Ave., Albany,
N. Y.

Fred W. Schwenn, 190 Colonie St., Albany,
N. Y.

CANDY & POPCORN DISTRIBUTORS
Tri-State Automatic Candy Corp., 53 Arch
St., Albany, N. Y.

JANITORS' SUPPLIES

Albany J. & L. Paper Products Co., Inc.,
74 Hamilton St., Albany, N. Y.

John Ferris, Jr., 400 Broadway, Albany, N. Y.

Harbec Products Co., Inc., 80 Third Ave.,
Albany, N. Y.

National Theatre Supply, 962 Broadway, Al-
bany 4, N. Y. Tel. 5-1479.

Stephens Paper Products Co., 94 Morris St.,
Albany, N. Y.

ATLANTA, GA.

SUPPLY DEALERS
Capital City Supply Co., Inc., 161 Walton

St., N.W., Atlanta, Ga. Tel.: Walnut 1244
Concord Camera, Division of Concord Radio
Corp., 265 Peachtree St., N.E., Atlanta 3,
Ga. Tel.: Walnut 5140
Dixie Theatre Service & Supply Co., 1014
Slappey Dr., Albany, Ga., Tel.: 3431; Resi-
dence 2015.

Joe Hornstein Inc., 714 N.E. 1st Ave., Miami,

Fla. Tel.: Miami 2-7596
National Theatre Supply, 187 Walton St.,

N.W., Atlanta 3, Ga. Tel.: Lamar 8486
The Queen Feature Service, Inc., 1912

Morris Ave., Birmingham Ala., Tel.: 3-8665
Southeastern Theatre Equip. Co., 210-3

Luckie St., N.W. Atlanta, Ga. Tel.: Cypress

0461

Southeastern Theatre Equip. Co., 625 W. Bay
St., Jacksonville 4, Fla. Tel.: 4-3443

United Theatre Supply Corp., 110 Franklin
St., Tampa, Fla. Tel.: M-3045

Wil-Kin Theatre Supply Inc., 154 Walton St.,
N.W., Atlanta 3, Ga. Tel.: Wa 4613

JANITOR'S SUPPLIES
National Theatre Supply, 187 Walton St.,

N. W., Atlanta 3, Ga. 1 el. : Lamar 8486
Southeastern Theatre Equipment Co., 625

W. Bay St., Jacksonville 4, Fla. Tel.: 4-3443
Wil-Kin Theatre Supply, Inc., 154 Walton

St., N. W., Atlanta 3, Ga. Tel.: 4613

BOSTON, MASS.

SUPPLY DEALERS
Capitol Theatre Supply Co., 28 Piedmont St.,

Boston 16, Mass. Tel.: Liberty 6797
Joe Cifre Inc., 44 Winchester St., Boston 16,

Mass. Tel.: Li-2-0445
Massachusetts Theatre Equipment Co., 20

Piedmont Sit., Boston 16, Mass. Tel.:

Liberty 2-9814
National Theatre Supply, 37 Winchester St.,

Boston 16, Mass. Tel.: Liberty 2-3294
Theatre Service and Supply Co., Inc., 18

Piedmont St., Boston 16, Mass. Tel.:

Liberty 2-0356

TRAILERS
Master Motion Pictures, Piedmont St., Bos-
ton, Mass.

National Screen Service, 96 Broadway, Bos-
ton, Mass. Tel.: Liberty 2-4476

POSTER & ACCESSORIES
EXCHANGES
Film Poster Service, 12 Winchester St., Bos-
ton, Mass.

National Screen Service, 96 Broadway, Bos-
ton, Mass. Tel.: No. Liberty 2-4476
THEATRE PROGRAMS & HANDBILLS
Four Star Printing Co., Winchester St., Bos-
ton, Mass.

POSTER & WINDOW CARD
PRINTERS
Four Star Printing Co., Winchester St., Bos-
ton, Mass.

THEATRE PREMIUMS
Metro Premium, 47 Church St., Boston 16,
Mass. Tel.: Liberty 2-4088

BUFFALO, N. Y.

SUPPLY DEALERS

Becker Theatre Supply Co., 492 Pearl St.,
Buffalo, N. Y. Tel.: Cleveland 7276

Bickford Bros. Co., 1209 Broadway, Buffalo
12, N. Y. Tel.: Fillmore 1209

National Theatre Supply, 500 Pearl Street,
Buffalo 2, N. Y. Tel.: Wash. 1736
TRAILERS

National Screen Service, 505 Pearl St., Buf-
falo, N. Y.

POSTER & ACCESSORIES
EXCHANGES
National Screen Service, 505 Pearl St., Buf-
falo, N. Y.

THEATRE PROGRAMS & HANDBILLS
Keller Bros. & Miller, 401 Franklin St., Buf-
falo, N. Y.

Pollack Poster Print, 869 Main St., Buffalo,
N. Y.

Rauch & Stoeckl Printing Co., Inc., 124 N.

Elmwood Ave., Buffalo 1, N. Y. Tel.: Gar-
field 6700-1-2

POSTER & WINDOW CARD
PRINTERS
Keller Bros. & Miller, 401 Franklin St., Buf-
falo, N. Y. Tel.: Wa 2374

Pollack Poster Print, 869 Main St., Buffalo,
N. Y.

Rauch & Stoeckl Printing Co., Inc., 124 N.

Elmwood Ave, Buffalo 1, N. Y. Tel.: Gar-
field 6700-1-2

UNIFORMS & COSTUMES

Brownie's Uniforms Inc., 10-16 W. Eagle
St., Buffalo, N. Y.

Weber's Uniforms, Inc., 163 Seneca St., Buf-
falo. N. Y.

CANDY & POPCORN DISTRIBUTORS
Bickford Bros. Co., 1209 Broadway, Buffalo

12, N. Y. Tel.: Fillmore 1209
Theatre Sales Corp., 466 N. Division St., Buf-
falo, N. Y.

Tri-State Automatic Candy Corp., 254 Frank-
lin St., Buffalo 2, N. Y. Local offices in
N. Y., Penna., W. Va, Ohio, Va, Ky.
JANITOR'S SUPPLIES

Buffalo Janitor Supply Co., 540 Genesee St.,
Buffalo, N. Y.

Central Supply Co., 1230 Genesee St, Buffalo.

Garrison Janitor Supplies, 1325 Michigan St.,
Buffalo, N. Y.

CHARLOTTE, N. C.

SUPPLY DEALERS
Bryant Theatre Supply Co., 227 S. Church

St, P.O. Box 931, Charlotte, N. C. Tel.:
2-4242

Dixie Theatre Supply Co., 324 S. Church St.,

Charlotte, N. C. Tel.: Day 2-4343
National Theatre Supply, 304 S. Church St.,

Charlotte, N. C. Tel.: 7753
Southeastern Theatre Equipment Co., 209 S.

Poplar St, Charlotte, N. C. Tel.: 4-3093
Standard Theatre Supply Co., 222 S. Church

St, Charlotte, N. C. Tel.: 3-4525
Standard Theatre Supply Co, 215 E. Wash-
ington St, Greensboro, N. C. Tel.: 6165
Theatre Equipment Co, 220 S. Poplar St,

Charlotte 2, N. C. Tel.: 2-2722
Wil-Kin Theatre Supply Inc., 229 S. Church

St, Charlotte 2, N. C. Tel.: 8620
TRAILERS
Charlotte Poster Exchange, Charlotte, N. C.
National Screen Service, 300 W. 3rd St,

Charlotte, N. C. Tel.: 3-6628

POSTER & ACCESSORIES
EXCHANGES
Charlotte Poster Exchange, Charlotte, N. C.
National Screen Service, 300 W. 3rd St,

Charlotte, N. C. Tel.: 3-6628
THEATRE PROGRAMS & HANDBILLS
Charlotte Theatrical Printing Co., 223 W.

Second St, Charlotte, N. C.

POSTER & WINDOW CARD
PRINTERS
Benton Card Company, Benson, N. C.
Charlotte Theatrical Printing Co, 223 W.

Second St, Charlotte, N. C.

THEATRE PREMIUMS
Exhibitor's Service, Theatrical Agency, 116

Latta Ave, Charlotte, N. C.
CANDY & POPCORN DISTRIBUTORS
Independent Theatre Supply Co., 218 W. 4th

St, Charlotte 1, N. C.
Southeastern Theatre Equipment Co, 209 S.

Poplar St, Charlotte, N. C. Tel.: 4-3093
Thomas & Howard Company, 411 S. Court

Street, Charlotte, N. C.

(Continued on Following Page)

E-46

SHOWMEN'S TRADE REVIEW, November 6, 1948

EQUIPMENT AND ACCESSORY DEALERS

(Continued from Preceding Page)

Wilkin Candy Company, 129 W. 1st Street,
Charlotte, N. C.

JANITOR'S SUPPLIES

Independent Theatre Supply Co., 218 West

4th St., Charlotte 1, N. C.
Janitor Supply Co., 508 E. Thyon Street,

Charlotte, N. C. _ J

King Chemical Company, 924 W. Trade

Street, Charlotte, N. C.
Southeastern Theatre Equipment Co., 209 S.

Poplar St., Charlotte, N. C. Tel.: 4-3093
Wil-Kin Theatre Supply, Inc., 229 S. Church

St.r Charlotte 2, N. C. Tel.: 8620

CHICAGO, ILL.

SUPPLY DEALERS
ABC Popcorn, 3441 W. North Ave., Chicago,

Abbott Theatre Equipment Co., 1311 S. Wa-
bash Ave., Chicago, 111. _ ...

Academy Theatre Supply Co., 1312 S. Michi-
gan Ave., Chicago, 111. Tel.: Webster 7268

Concord Radio Corporation, 901 W. Jackson
Blvd., Chicago, 111.

National Theatre Supply, 1325 S. Wabash
Ave., Chicago, 111. Tel.: Wabash 2-8266

TRAILERS
Filmack Trailer Corporation, 1327 S. Wabash

Ave., Chicago, 111. . .

Mindlin Film Trailer Co., 2901 Prairie Ave.,

Chicago, 111. Tel.: Danube 6-2743
National Screen Service, 1307 So. Wabash
Ave., Chicago 5, 111. Tel.: Ha 7-8211

POSTER & ACCESSORIES
EXCHANGES

Midwest Poster Co., 1220 S. Michigan Ave.,
Chicago, 111. „„ _ ... , ,

National Screen Service, 1307 S. Wabash
Ave., Chicago, 111. Tel.: Ha 7-8211

THEATRE PROGRAMS & HANDBILLS

ABC Printers, 1225 S. Wabash Ave., Chicago,

Chicago Stagebill, 540 N. LaSalle St., Chi-
cago, 111. ,

Program Printing Co., 429 S. Ashland Ave.,
Chicago, 111.

POSTER & WINDOW CARD
PRINTERS

Chicago Show Printing Co., 2635 N. Kildare,

Chicago, 111.
Marquette Offset Corp., 730 N. Franklin St.,

Chicago, 111.
Midwest Poster Co., 1246 S. Michigan Ave.,

Chicago, 111.

UNIFORMS & COSTUMES

Chicago Uniform & Cap Co., 162 N. Frank-
lin St., Chicago 6, 111. Tel.: Franklin 2-0188

Edwardel Company, 17 N. Wabash Ave.,
Chicago, 111.

A. G. Meier & Company, 205 W. Monroe
St., Chicago, 111.

THEATRE PREMIUMS

Adler Manufacturing Company, 7 S. Dear-
born St., Chicago, 111.

Plasticraft Specialties, 3222 W. Cermak Road,
Chicago, 111.

Reed & Associates Incorporated, 118 S. Clin-
ton, Chicago, 111.

N. Shure Company, 200 W. Adams St., Chi-
cago, 111.

CANDY & POPCORN DISTRIBUTORS
ABC Popcorn, 3441 W. North Ave., Chicago,
111.

Associated Foods, 907 S. Kedzie, Chicago,
111.

Brachs & Sons, 4656 W. Kinzie St., Chicago,
111.

Bunte Brothers, 3301 W. Franklin St., Chi-
cago, 111.

Mars Inc., 2019 North Oak Park. Chicago,
111.

JANITOR'S SUPPLIES

Cooper, D. C. & Co., 1467 S. Michigan Ave.,
Chicago, 111.

Don Edward & Co., 2201 S. LaSalle St., Chi-
cago, 111.

Magic Sanitary Products, 1139 S. Wabash

Ave., Chicago, 111.
National Theatre Supply, 1325 S. Wabash

Ave., Chicago, 111. Tel.: Wabash 2-8266

CINCINNATI, O.

SUPPLY DEALERS

Charleston Theatre Supply Co., 506 Lee St.,

Charleston, W. Va. Capitol 34-413
The Dayton Film Inc., 2227 Hepburn Ave.,

Dayton 6, O. Tel.: Randolph 2191
The Dayton Theatre Supply Co., Ill Volken-

and St., Dayton, O. Tel. Kenmore 5821
Midwest Theatre Supply Co., 1638 Central

Parkway, Cincinnati, Ohio
National Theatre Supply, 1637 Central

Pkway, Cincinnati 14, O. Tel. Main 6581

TRAILERS

National Screen Service, 1635 Central Pkway,
Cincinnati, O.

POSTER & ACCESSORIES
EXCHANGES

National Screen Service, 1635 Central Pkway,
Cincinnati, O.

THEATRE PROGRAMS & HANDBILLS
The Enquirer Printing Company, 412 E. 6th

St., Cincinnati, O. Tel.: Cherry 1956
Heskamp Printing Company, 324 E. 3rd St.,

Cincinnati, O.

POSTER & WINDOW CARD
PRINTERS
The Enquirer Printing Co., 412 E. 6th St.,
Cincinnati, O. Tel.: Cherry 1956

UNIFORMS & COSTUMES
Fechheimer Brothers Co., Pugh Bldg., 400

Pike St., Cincinnati, O. Tel.: Ch 5400
Pettibone Bros. Mfg. Co., 628 Sycamore,

Cincinnati, O.

CANDY & POPCORN DISTRIBUTORS

A. & A. Amusement Co., 2347 Fairview, Cin-
cinnati, O.

Berlo Vending, 2820 May St., Cincinnati, O.

Consumers Popcorn Company, 1714 Logan
St., Cincinnati, O.

Gold Medal Products Co., 318 E. 3rd, Cin-
cinnati, O.

CLEVELAND, O.

SUPPLY DEALERS

Akron Theatre Supply Co., 1025 N. Main,
Akron, O. Tel. Walbridge 1818— Night
Wal. 2480

American Theatre Supply Company, 439

Dorr St,. Toledo 2, O. Tel. Main 1830
National Theatre Supply, 2128 Payne Ave.,

Cleveland, O. Tel. Prospect 4613
Ohio Theatre Supply Co., 2108 Payne Ave.,

Cleveland 14, O. Tel. Prospect 4743
Oliver Theatre Supply Co., 1701 E. 23 Street,

Cleveland 14, O. Prospect 6934-35
Theatre Equipment Company, 109 Michigan

St., Toledo 2, O. Tel.: Ad 8107

TRAILERS

National Screen Service, 2336 Payne Ave.,
Cleveland, O.

POSTER & ACCESSORIES
EXCHANGES

Callo Display, 1012 Sumner Ave., Cleveland,
O.

Luthi Sign & Display Co., Film Bldg., Cleve-
land, O.

Luthi Sign Company, 304 Superior Ave.

N.W., Cleveland, O.
Rappaport Studios, Inc., 1618 Walnut Ave.,

Cleveland, O.

THEATRE PROGRAMS & HANDBILLS

Fine Printing Co., Film Bldg., 2108 Payne

Ave., Cleveland, O.
Smith & Setron Printing Co., 2000 Superior

Ave,. Cleveland, O.

POSTER & WINDOW CARD
PRINTERS
Fine Printing Company, Film Bldg., 2108

Payne Ave., Cleveland, O.
Gallo Studios, 1012 Sumner Ave., Cleveland,
O.

Luthi Sign & Display Co., Film Building,

Cleveland, Q.
Luthi Sign Company, 304 Superior Ave.

N.W, Cleveland, O.
Silk Screen Process Co., 2124 St. Clair Ave.,

Cleveland, O.
Smith & Setron Printing Co., 2000 Superior

Ave., Cleveland 4, O. Tel.: Tower 1-5818

UNIFORMS & COSTUMES
Slavin Uniform Company, 1968 East 6th St..

Cleveland, O.
Blum Uniform Company, 220 St. Clair Ave.,

Cleveland, O.
Richman Bros., (factory) 1600 E. 55th St,.

Cleveland, O.

THEATRE PREMIUMS
Metro Premium, Film Building, Cleveland, O
Theatre Films, 406 Film Building, Cleve-
land, O.

CANDY & POPCORN DISTRIBUTORS
Berlo Vending Co J 658 St. Clair Ave.,

Cleveland, O. Tel.: Cherry 5479
Candy Sales, Inc., 1400 E. 105th St., Cleve-
land, O.

JANITOR'S SUPPLIES
Aetna Window Cleaning Co., 1430 E. 27th

St., Cleveland, O.
Lindsey Sanitation Co., 393 E. 131st St.,

Cleveland, O.
National Theatre Supply, 2128 Payne Ave.,

Cleveland, O. Tel.: Prospect 4613
Universal Chemical Co., 1630 East 25th St.,

Cleveland, O.
West Disinfecting Co., 1530 St. Clair St.,

Cleveland, O.

DALLAS, TEX.

SUPPLY DEALERS
Auto-Vend, Inc., 3612 Cedar Springs, Dallas

4, Tex. Tel.: Lakeside 4147
Hardin Theatre Supply Co., 714 S. Hampton

Road, Dallas, Tex. Tel. Madison 2235.
Herber Brothers, 408 South Harwood St.,

Dallas, Tex. Tel. Riverside 3553
H. B. Meyer & Son, 1306 Canton St., Dallas

Texas. Tel.: Riverside 6488
Modern Theatre Equipment Co., 214 S. St.

Paul St., Dallas, Tex. Tel.: Riverside 5009;

Night, Madison 2547
National Theatre Supply, 300 S. Harwood

St., Dallas, Tex. Tel. Riverside 2135
Southwestern Theatre Equipment Co. 2019

Jackson St., Dallas, Tex., Tel. Central 8579

TRAILERS
Jamieson Film Company, 3825 Bryan, Dallas,

Tex. Tel.: Tenison 3-8158
National Screen Service, 2012 Jackson St.,

Dallas, Tex.

POSTER & ACCESSORIES
EXCHANGES
Modern Theatre Equipment Co., 214 S. St.
Paul St., Dallas, Tex. Tel.: Riverside 5009;
Night, Madison 2547
National Screen Service, 2012 Jackson St.,

Dallas, Tex.
Southern Poster Service, 2029^4 Jackson St.,
Dallas, Tex.

THEATRE PROGRAMS & HANDBILLS
American Poster & Printing Co., 1600 S.

A.k3.rd X)3.1l3.s Tcx.
Evans Printing Co., 2308 Live Oak St., Dal-
las, Tex.

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-47

POSTER & WINDOW CARD
PRINTERS
American Poster & Printing Co., 1600 S.

Akard, Dallas, Tex.
Evans Printing & Poster Co., 2308 Live Oak,
Dallas, Tex. Tel.: Riverside 4933

THEATRE PREMIUMS
Modern Theatre Equipment Co., 214 S. St.

Paul St., Dallas, Tex. Tel.: Riverside 5009;
Night, Madison 2547

UNIFORMS & COSTUMES
Sam Dysterbach Company, 2108 Elm St.,

Dallas, Tex.
Modern Theatre Equipment Co., 214 S. St.

Paul St., Dallas, Tex. Tel.: Riverside 5009;
Night, Madison 2547

CANDY & POPCORN DISTRIBUTORS
Associated Popcorn Company, 2021 Jackson

St., Dallas, Tex.
Chas. E. Darden & Company, 308 So. Har-

wood, Dallas, Tex.
Joe Franklin Meyers, 6120 Lemmon, Dallas,

Tex.

National Theatre Supply, 300 S. Harwood
St., Dallas, Tex. Tel.: Riverside 2135

Ryan Industries, Inc., 2401 So. Ervay St.,
Dallas, Tex. Tel. Harwood 7319

JANITOR'S SUPPLIES
Dixie Disf. Co., 923 So. Harwood St., Dallas,
Tex.

Herber Brothers, 408 South Harwood St.,

Dallas, Tex. Tel.: Riverside 3553
H. B. Meyer & Son, 1306 Canton St., Dallas,

Tex. Tel.: Riverside 6488
Modern Theatre Equipment Co., 214 S. St.

Paul St., Dallas, Tex. Tel.: Riverside 5009;

Night, Madison 2547
National Theatre Supply, 300 S. Harwood St.,

Dallas, Tex. Tel.: Riverside 2135

DENVER, COLO.

SUPPLY DEALERS

Graham Brothers, 546 Linden St., Denver 9,
Colo. Tel. Tabor 5467

Miller Press, 1931 Araphoe St., Denver, Colo.
Tel.: Keystone 5868

National Theatre Supply, 2111 Champa St.,
Denver 2, Colo. Tel. Tabor 0201

Service Theatre Supply Co., 2054 Broadway,
Denver, Colo. Tel. Alpine 1597

Western Service & Supply, Inc., 2120 Broad-
way, Denver 2, Colo. Tel. Ke 8041 & 5729

TRAILERS
McCall, Floyd, 141 Marion St., Denver, Colo.
Mendenhall Films, 1010 Seventeenth St., Den-
ver, Colo.

National Screen Service, 2136 Champa St.,
Denver, Colo.

POSTER & ACCESSORIES
EXCHANGES
National Screen Service, 2136 Champa St.,

Denver, Colo.
THEATRE PROGRAMS & HANDBILLS
Miller Press, 1931 Arapahoe St., Denver,

Colo. Tel.: Keystone 5868
Pearl-Friedland Co., 1809 Welton St., Den-
ver, Colo.

POSTER & WINDOW CARD
PRINTERS
Denver Advertising Co., 1456 Welton St.,
Denver, Colo.

THEATRE PREMIUMS
Miller Press, 1931 Araphoe St., Denver, Colo.
Tel.: Keystone 5868

UNIFORMS & COSTUMES
Colorado Costume Co., 1751 Champa St.,

Denver, Colo.
West Court Tailors & Cleaners, 419 Four-
teenth St., Denver, Colo. Tel.: Keystone
1584

CANDY & POPCORN DISTRIBUTORS

National Theatre Supply, 2111 Champa St.,
Denver 2, Colo. Tel.: Tabor 0201

Popcorn Enterprises, 1713 Market St., Den-
ver, Colo. Tel.: Ke 4621

Poppers Supply Co., 2147 Broadway, Denver,
Colo.

Harry Youngman Brokerage Co., 2134 Law-
rence St., Denver, Colo.

JANITOR'S SUPPLIES

American Sanitary Products Co., 1514 Ara-
pahoe St., Denver, Colo.

National Theatre Supply, 2111 Champa St.,
Denver 2, Colo. Tel.: Tabor 0201

Sanitary Specialties, 1441 Market St., Den-
ver, Colo.

West Disinfecting Co., 3563 Walnut St., Den-
ver, Colo.

PES MOINES, IA.

SUPPLY DEALERS

Des Moines Theatre Supply Co., 1121 High
St., Des Moines 9, la. Tel. 3-6520

National Theatre Supply, 1102 High St., Des
Moines 9, la. Tel. 4-2322

TRAILERS
National Screen Service, 1003 High St., Des
Moines, la.

Parrot Films Studio, 1700 Keosauqua Way,
Des Moines, la.

POSTER & ACCESSORIES
EXCHANGES
National Screen Service, 1003 High St., Des
Moines, la.

CANDY & POPCORN DISTRIBUTORS
Des Moines Theatre Supply, 1121 High St.,

Des Moines, la.
National Theatre Supply, 1102 High St., Des

Moines, la.

Superior Popcorn Company, 2015 Ingersoll

Ave., Des Moines, la. Tel.: 3-8506; 2-1118

JANITOR'S SUPPLIES

Capital Sanitary Supply Co., Ill Eleventh

St., Des Moines, la.
Cotton Products Company, 515 Fifth St.,

Des Moines, la.
Iowa Supply Company, 519 Bast 6th St.,

Des Moines, la.

DETROIT, MICH.

SUPPLY DEALERS
Amusement Supply Co., 208 W. Montcalm

St., Detroit, Mich. Tel. Cadillac 3440
Ernie Forbes Theatre Supply, Inc., 212 W.
Montcalm St., Detroit 1, Mich. Tel. Cadil-
lac 1122-23

Ringold Theatre Equipment Co., 106 Michi-
gan St. N. W., Grand Rapids 2, Mich., Tel.:
GL 4-8852

United Theatre Camera and Supply Company,

2501 Cass Ave., Detroit. Tel.: Wo 2-6053.

INDIANAPOLIS, IND.

SUPPLY DEALERS
Evansville Theatre Supply Co., 1738 E. Dela-
ware St., Evansville, Ind. Tel.: 3-7534
Falls City Theatre Equipment Co., 427-429

S. 3rd St., Louisville, Kv. Tel.: Jackson
7559.

Ger-Bar Inc., 442 N. Illinois St., Indianapolis,
Ind. Tel.: Lincoln 1727

Hadden Equipment Co., 209 S. 3rd St., Louis-
ville, 2, Ky. Tel.: Jackson 0477

National Theatre Supply, 436 N. Illinois St.,
Indianapolis 4, Ind. Tel.: Lincoln 4517

TRAILERS
National Screen Service, 328 N. Illinois St.,
Indianapolis, Ind. Tel.: Lincoln 1573

POSTER & ACCESSORIES
EXCHANGES
Meloy Bros., Shelbyville, Ind.
National Screen Service, 328 N. Illinois St.,
Indianapolis, Ind. Tel.: Lincoln 1573

THEATRE PROGRAMS & HANDBILLS
Bramwood Press, 121 W. North St., Indian-
apolis, Ind.

Thornton Levey Company, 628 N. Illinois St.,
Indianapolis, Ind.

POSTER & WINDOW CARD
PRINTERS
George Brown, Stewart Bldg., Ohio & Illi-
nois St., Indianapolis, Ind.

Thornton Levey Company, 628 N. Illinois St.,
Indianapolis, Ind.

UNIFORMS & COSTUMES
Indianapolis Costume Co., 216 N. Meridian

St., Indianapolis, Ind.
Harry K. Landers, 837 N. Illinois St., Indian-
apolis, Ind.

THEATRE PREMIUMS
Advertising Specialties Company, 741 W.

Washington St., Indianapolis, Ind.
Kipp Brothers, 117 South Meridian St., In-
dianapolis, Ind.

CANDY & POPCORN DISTRIBUTORS
Theatre Candy Company of Indiana, 1218

South Reisnor St., Indianapolis, Ind.
JANITOR'S SUPPLIES
Indianapolis Janitor Supply Company, 3921

East 10th St., Indianapolis, Ind.

KANSAS CITY, MO.

SUPPLY DEALERS
Missouri Theatre Supply Co., 115 W. 18th

St., Kansas City 8, Mo. Tel.: Gr. 2864
National Theatre Supply, 223 W. 18th St.,

Kansas City 8, Mo. Tel.: Harrison 3256
Shreve Theatre Supply Co., 217 W. 18th

St., Kansas City 8, Mo. Tel.: Harrison

7849, 4206

Southwest Theatre Equipment Co., 118J4-

120H West Douglas Ave., Wichita 1, Kans
Tel.: 2-2153
Stebbins Theatre Equipment Co., 1804 Wyan-
dotte St., Kansas City 8, Mo. Tel.: Grand
0134; Night: Drexel 2791

TRAILERS
National Screen Service, 1800 Baltimore,

Kansas City, Mo.
Hal Parker Studios, Rm. 208, 1719 Wyan-
dotte St., Kansas City, Mo. Tel.: Grand
5365

United Film Service, Inc., 2449 Charlotte St.,
Kansas City, Mo. Tel.: Ha. 5840

POSTER & ACCESSORIES
EXCHANGES

National Screen Service, 1800 Baltimore, Kan-
sas City, Mo.

National Theatre Supply, 223 W. 18th St.,
Kansas City 8, Mo. Tel.: Harrison 3256

Pennington Poster Service, 130 W. 18th St.,
Kansas City, Mo. Tel.: Gr. 8626

THEATRE PROGRAMS & HANDBILLS

Capps & Clark Printing & Stationery Co.,
2500 E. 31st St., Kansas City, Mo. Tel.:
Li. 1200

Keystone Press Corp., 1432 Wyandotte St.,
Kansas City 6, Mo. Tel.: Ha. 1131

Vile-Goner Printing Co., 502 Delaware, Kan-
sas City, Mo. Tel.: Ha. 1847

POSTER & WINDOW CARD
PRINTERS

Photocraft Display Co., 3545 Broadway, Kan-
sas City, Mo. Tel.: Valentine 0529
UNIFORMS & COSTUMES

Craddock Company, 1209 Grand Avenue,
Kansas City, Mo. Tel.: Vi. 2726

Gelhoar Uniform Co., 1230 Grand Ave.,
Kansas City, Mo. Tel.: Ha. 5550

THEATRE PREMIUMS

Midwest Merchandise Co., 1008 Broadway,
Kansas City, Mo. Tel.: Victor 9464

CANDY & POPCORN DISTRIBUTORS
FOR THEATRE SUPPLY

Acme Concession Co., 705 Walnut St., Kansas
City, Mo. Tel.: Grand 1311

Burch Manufacturing Co., 1920 Wyandotte
St., Kansas City, Mo. Tel.: Harrison 6155

E. J. Popcorn Products, 4948 Prospect Ave.,
Kansas City, Mo. Tel.: Linwood 4185

L. & L. Popcorn Co,. Blue Springs, Mo.

Manley, Inc., 920 Wyandotte St., Kansas
City, Mo. Tel.: Harrison 6155

National Theatre Supply, 223 W. 18th St.,
Kansas City 8, Mo. Tel.: Harrison 3256

Peppard Seed Company, 1101 West 8th St.,
Kansas City, Mo. Tel.: Victor 3571

Poppers Supply Company, 114 W. 18th St.,
Kansas City, Mo. Tel.: Harrison 6856
(Continued on Following Page)

E-48

SHOWMEN'S TRADE REVIEW, November 6, 1948

EQUIPMENT AND ACCESSORY DEALERS

JANITOR'S SUPPLIES'

Gateway Chemical Co., 1412 Walnut St.,
Kansas City, Mo. Tel.: Ha. 1844

H. D. Lee Co., Ind. 20th & Wyandotte, Kan-
sas City, Mo. Tel.: Ha. 4658

National Theatre Supply, 223 W. 18th St.,
Kansas City 8, Mo. Tel.: Harrison 3256

Ople Brush Co., 1422 McGee St., Kansas City,
Mo. Tel.: Victor 1142

Gus Plant Supply Co., 3916 Mannheim Road,
Kansas City, Mo. Tel.: We. 6363

LOS ANGELES, CALIF.

SUPPLY DEALERS
John P. Filbert Co., 2007 S. Vermont Ave.,

Los Angeles 7, Calif. Tel.: Parkway 1196
National Theatre Supply, 1961 S. Vermont

Ave., Los Angeles, Calif. Tel.: Republic
4193

Projection Equipment & Maintenance Co.,

1975 S. Vermont Ave., Los Angeles, Calif.
Tel.: Republic 0711 or Rochester 0711
B. F. Shearer Company, 1964 S. Vermont
Avenue, Los Angeles 7, Calif. Tel.: Roches-
ter 1145

CANDY & POPCORN DISTRIBUTORS
National Theatre Supply, 1961 S. Vermont

Ave., Los Angeles, Calif. Tel.: Republic

4193

JANITOR'S SUPPLIES
National Theatre Supply, 1961 S. Vermont
Ave., Los Angeles, Calif. Tel.: Republic
4193

MEMPHIS, TENN.

SUPPLY DEALERS

Monarch Theatre Supply Inc., 492 S. Second
St., Memphis, Tenn. Tel.: 37-4584

National Theatre Supply, 412-414 S. 2nd St.,
Memphis, Tenn. Tel.: 5-6616

Theatre Supply Company, 1021 Grand St.,
Fort Smith, Ark.

Tri-State Theatre Service, 318 2nd St., Mem-
phis, Tenn. Tel.: 5-8240

MILWAUKEE, WIS.

SUPPLY DEALERS

Gallaghar Films, 113 South Washington St.,
Green Bay, Wis. Tel.: Adams 2554

Gallagher Films, 639 North Seventh St.,
Milwaukee 3, Wis. Tel.: Ma. 8-2354

Vic Manhardt Company, Inc., Theatre Sup-
ply Division, 1705 West Clybourn St., Mil-
waukee, Wis. Tel.: Div. 2-8344; Div. 2-8345

National Theatre Supply, 1027 N. 8th St.,
Milwaukee 3, Wis. Tel.: Marquette 7333

The Ray Smith Company, 710 W. State St.,
Milwaukee 3, Wis. Tel.: Marquette 8-2100
Night: West 3-2267

Theatre Equipment & Supply, 641 North 7th
St., Milwaukee 3, Wis. Tel.: Daly 8-0123

TRAILERS
Film Arts Corp., 725 W. Wells St., Milwau-
kee, Wis.

National Screen Service, 812 N. 11th St., Mil-
waukee, Wis.

POSTER & ACCESSORIES
EXCHANGES
National Screen Service, 812 N. 11th St., Mil-
waukee, Wis.

UNIFORMS & COSTUMES
Brill Uniforms, 712 N. 5th St., Milwaukee,
Wis.

Dave Miller Costume Shop, 919 N. Jackson
St., Milwaukee, Wis.

THEATRE PREMIUMS
Quality Premium Distributors, 639 N. 7th St.,
Milwaukee 3, Wis.

CANDY & POPCORN DISTRIBUTORS
A.B.C. Popcorn Co., 630 W. Bruce, Milwau-
kee, Wis.

Atlas Beverage & Candy Co., 169 S. 2nd,

Milwaukee, Wis.
Del's Popcorn, 720 N. 23rd, Milwaukee. Wis.

(Continued from Preceding Page)

Merchandising Corp., 236 N. Water St., Mil-
waukee, Wis.

Theatres Candy Co., 1920 Kenilworth Ave.,
Milwaukee, Wis.

Universal Popcorn Co., 1037 S. Layton Blvd.,
Milwaukee, Wis.

JANITOR'S SUPPLIES
Bay Co., 1200 W. National Ave., Milwaukee,
Wis.

Blind Products Distributors, 3603 W. Vliet,
Milwaukee, Wis.

Chemical Specialties Co., 1900 W. Vliet, Mil-
waukee, Wis.

Jan-Tor Co., 1408 N. 50th, Milwaukee, Wis.

Kleen-All Products Co., 1141 N. 3rd, Milwau-
kee, Wis.

Kranz Co., 239 E. Erie, Milwaukee, Wis.

Vic Manhardt Company, Inc., Theatre Sup-
ply Division, 1705 West Clybourn St., Mil-
waukee, Wis., Tel.: Div. 2-8344-5

MINNEAPOLIS, MINN.

SUPPLY DEALERS
American Theatre Supply, 316 S. Main St.,

Sioux Falls, S. D. Tel.: 1346
M. C. Conradsen, 39 Glenwood Ave., Minne-
apolis, Minn. Tel.: Bridgeport 1722
Frosch Theatre Supply, 1111 Currie Ave.,

Minneapolis 3, Minn. Tel.: Bridgeport 1166
McGarthy Theatre Supply Co., 67 Fourth St.

N., Fargo, N. D. Tel.: 7801
Minneapolis Theatre Supply, 78 S. 12th St.,

Minneapolis, Minn. Tel.: Bridgeport 3306
National Theatre Supply, 56 Glenwood Ave.,

Minneapolis 3, Minn. Tel.: Main 8273
Star Theatre Supply, Osceola, Wis.
Western Theatre Equipment Exchange, 45

Glenwood Ave., Minneapolis, Minn. Tel.:

GE. 2066

TRAILERS
Independent Poster Exchange, 111 N. 11th

St., Minneapolis, Minn.
National Screen Service, 1105 Currie Ave.,
Minneapolis, Minn.

POSTER & ACCESSORIES
EXCHANGES
Independent Poster Exchange, 111 N. 11th

St., Minneapolis, Minn.
National Screen Service, 1105 Currie Ave.,
Minneapolis, Minn.

THEATRE PROGRAMS & HANDBILLS
Ad Art Advertising Co., 121 N. 7th St.,

Minneapolis, Minn. Tel.: Lincoln 5681
Independent Poster Exchange, 111 N. 11th St.,
Minneapolis, Minn.

POSTER & WINDOW CARD
PRINTERS
Independent Poster Exchange, 111 N. 11th St.,

Minneapolis, Minn.
Process Displays, 700 S. 4th St., Minneapolis,
Minn.

Silk Screen Studios, Inc., 305 S. 5th Street,
Minneapolis, Minn.

UNIFORMS & COSTUMES
Northwestern Costume House, Inc., 328

Nicollet Ave., Minneapolis, Minn.
Minnesota Costume Co., 1108 Nicollet Ave.,

Minneapolis, Minn. Tel.: Main 8880

THEATRE PREMIUMS
Gellman Bros., Inc., 119 N. 4th Street, Min-
neapolis, Minn.

CANDY POPCORN DISTRIBUTORS
FOR THEATRE SUPPLY
Poppers Supply Co., 31 Glenwood Ave., Min-
neapolis, Minn.
Theatre Candy Service, 118 S.E. 4th St.,

Minneapolis, Minn.
Theatre Confections, Inc., 72 Glenwood Ave.,
Minneapolis, Minn.

JANITOR'S SUPPLIES
W. A. Gerhard Co., 2508 10th Ave. S., Min-
neapolis, Minn.
Minn. Paper & Cardage Co., 730 Washington
Ave. N., Minneapolis, Minn.

NEW HAVEN, CONN.

SUPPLY DEALERS
National Theatre Supply, 122 Meadow Street,
New Haven, Conn. Tel.: New Haven
7-5829

Lou Phillips Theatre Supplies, Inc., 130

Meadow St., New Haven, Conn. Tel.:
7-4579

CANDY & POPCORN DISTRIBUTORS
National Theatre Supply, 122 Meadow St.,

New Haven, Conn. Tel.: New Haven

7-5829

JANITOR'S SUPPLIES
National Theatre Supply, 122 Meadow St.,
New Haven, Conn., Tel.: New Haven
7-5829

NEW ORLEANS, LA.

SUPPLY DEALERS
Delta Theatre Supply, 214 S. Liberty Street,

New Orleans, La. Tel.: Raymond 5772
Hodges Theatre Supply Co., Inc., 1309 Cleve-
land Ave., New Orleans, La. Tel.: Canal
5293

National Theatre Supply, 220 S. Liberty St.,
New Orleans, La. Tel.: Raymond 4455

TRAILERS
National Screen Service, 1431 Cleveland Ave.,
New Orleans, La.

POSTER & ACCESSORIES
EXCHANGES
Exhibitor's Poster Exchange, Inc., 221 So.

Liberty St., New Orleans, La. Tel.: Ra 3663
National Screen Service, 1431 Cleveland Ave.,
New Orleans, La.

THEATRE PROGRAMS & HANDBILLS
Nifty Printing Co., 3923 Tulane Ave., New

Orleans, La.
Port Printing Co., 222 LaSalle St., New Or-
leans, La. Tel.: Ra 6987
POSTER & WINDOW CARD PRINTERS
Port Printing Co., 222 La Salle St., New
Orleans, La. Tel.: Ra 6987; Ra 3563

UNIFORMS & COSTUMES
Sam Bonart, 500 So. Rampart St., New Or-
leans, La.

Brown's Industrial Uniforms, 607 Common

St., New Orleans, La.
Terry & Judin Ltd., 135 Carondelet St., New
Orleans, La.

THEATRE PREMIUMS
Jack Auslet, 3137 Elysian Fields, New Or-
leans, La. Tel. : Crescent 4021
F. F. Goodrow, 218 So. Liberty St., 3rd Fl.,
New Orleans, La.

CANDY & POPCORN DISTRIBUTORS
FOR THEATRE SUPPLY

Blevins Popcorn Co., 1053 Common St., New
Orleans, La.

Chas. E. Darden, 218 So. Liberty St., New
Orleans, La.

Hodges Theatre Supply Co., Inc., 1309 Cleve-
land Ave., New Orleans, La. Tel.: Canal
5293

Manly, Inc., 1414 Cleveland Ave., New Or-
leans, La.

National Theatre Supply, 220 So. Liberty
St., New Orleans, La. Tel.: Raymond 4455

Schaeffer & Kemp Dist., 210 So. Liberty St.,
New Orleans, La.

Wood's Popcorn Supplies, 910 N- Broad St.,
New Orleans, La.

JANITOR'S SUPPLIES
American Chemical Co., 207 N. Peters St.,

New Orleans, La.
Dixie Chemical Company, 224 Decatur St.,

New Orleans, La.
Monarch Chemical Company, 1101 Chartres

St., New Orleans, La.
Rudolph Ramelli, Inc., 1700 Poydras St., New

Orleans, La.

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-49

NEW YORK, N. Y.

SUPPLY DEALERS

Capitol Motion Pictures Supply Corp., 630

Ninth Ave., New York, N. \ . I el.: Plaza
7-4510

Cinematograph International, Inc., 630 Ninth

Ave., New York, N. Y. Tel.: Circle 6-628o
Clark Thea.re Supply, P. O. Box 835, Asbury

Park, N. J. Tel.: Asbury Park Ao. 2-1645K
Crown Motion Pictures Supply Corp., 346

West 44th St., New York, N. Y. Circle 5-

4780-1

DeVry Corporation, 52 Vanderbilt Avenue,

New York 17, N. Y. Mu. 6-3397
Frazar & Hansen, Ltd., 120 Broadwav, New

York 5, N. Y. Tel.: Worth 4-3454
Harvey Radio Company, 103 West 43rd St.,

New York, N. Y. Tel.: Long-acre 3-1600
Joe Hornstein Inc., 630 Ninth Avenue, New

York, N. Y. Tel.: Circle 6-6285
National Theatre Supply, 356 West 44th St.,

New York 18, N. Y. Circle 5-6900
Radio Wire Television Inc., 100 Sixth Ave.,

New York, N. Y. Tel.: Walker 5-8883
Star Cinema Supply Company, 459 West 46th

St., New York, N. Y. Tel.: Circle 6-3678
K. Streuber & La Chicotte, 1819 Broadwav,

New York 23, N. Y. Tel.: Columbus 5-8591
Westrex Corporation, 111 8th Ave., New

York, N. Y. Tel., Chelsea 3-2300

TRAILERS

National Screen Service, 630 Ninth Ave.,

New York, N. Y.
Welgot Trailer Service, 630 Ninth Ave., New

York, N. Y.

POSTER & ACCESSORIES
EXCHANGES

Allied Center Poster Exchange, 352 Wesi

44th St., New York, N. Y.
Consolidated Poster Service, 341 W. 44th

St., New York, N. Y.
State Poster Company, 630 Ninth Ave., New
York, N. Y.

THEATRE PROGRAMS & HANDBILLS

Filmland Press Theatre Printers Inc., 358

West 44th St., New York, N. Y.

POSTER & WINDOW CARD
PRINTERS

Morgan Lithograph Corp., 1501 Broadway,

New York, N. Y.
National Screen Service, 630 Ninth Ave., New

York, N. Y.

UNIFORMS & COSTUMES

All Bilt Uniforms, Inc., 147 Fulton St., New

York, N. Y.
Brooks Uniform Company, 1140 Sixth Ave.,

New York, N. Y.
Cleary Uniform Company, 144 Myrtle Ave.,

Brooklyn, N. Y. Tel.: TR 5-0392
Dazian's Inc., 142 W. 44th St., New York,

N. Y.

Frederick A. Wettsetin Co., 440 W. 42nd St.,
New York, N. Y.

THEATRE PREMIUMS

DeLuxe Theatre Premiums, Inc., 346 W. 44th

St., New York, N. Y.
Ben S. Loeb, Inc., 1107 Broadwav, New York,

N. Y.

Metro Premium Company, 334 West 44th St..

New York, N. Y.
Price Theatre Premiums Corp., 352 W. 44th

St., New York, N. Y.
Quality Premium Distributors, 324 W. 44th

St., New York, N. Y. Tel.: CO 5-057C

CANDY & POPCORN DISTRIBUTORS
FOR THEATRE SUPPLY

ABC Candy Corporation, 45 West 36th St.,

New York, N. Y.

Interstate Popcorn Co., 334 West 44th St.,

New York, N. Y.

Manley, Inc., 270 West 43rd St., New York,

N. Y. Tel.: Br 9-5555; Wi 7-3499

Premium Products Co., 354 West 44th St.,

New York, N. Y.

JANITOR'S SUPPLIES
Crown Motion Pictures Supply Corp., 346

West 44th St., New \ ork, N. Y. Tel.:
Circle 5-4780-1
National Theatre Supply, 356 West 44th St.,
New York 18, N. Y.

OKLAHOMA CITY, OKLA.

SUPPLY DEALERS

W. R. Howell, 12 S. Walker Street, Okla-
homa City 4, Okla. Tel.: 3-1961

National Theatre Supply, 700 W. Grand Ave-
nue, Oklahoma City 2, Okla. Tel.: 2-0203

Oklahoma Seating Company, 19 W. Main
Street, Oklahoma City 2, Okla. Tel.: 7-4602

Oklahoma Theatre Supply Co., 628 W. Grand
Avenue, Oklahoma City 2, Okla. Tel.: 7-
8691

CANDY & POPCORN DISTRIBUTORS
National Theatre Supply, 700 West Grand

Ave.. Oklahoma City 2, Okla. 'lei: 2-0203
JANITOR'S SUPPLIES
National Theatre Supply, 700 West Grand

Ave., Oklahoma City 2, Okla. Tel.: 2-0203
Oklahoma Theatre Supply Co., 628 West

Grand Ave., Oklahoma City 2, Okla.

OMAHA, NEBR.

SUPPLY DEALERS
Quality Theatre Supply Corp., 1515 Daven-
port St., Omaha, Neb. Tel.: Atlantic 7^53
TRAILERS
National Screen Service, 1508 Davenport

St., Omaha, Neb.
Western Theatre Supply Co., 214 North 15th
St., Omaha 2, Nebr. Tel.: AT 9046

POSTER & ACCESSORIES
EXCHANGES
Fepco Theatre Advertising, 223 North Six-
teenth St., Omaha, Neb.
National Screen Service, 1508 Davenport St.,
St., Omaha, Neb.

THEATRE PROGRAMS & HANDBILLS

Exhibitor's Printing Service, 1515 Chicago
St., Omaha, Neb. Tel.: Jackson 3950

Fepco Theatre Advertising, 223 North Six-
teenth St., Omaha, Neb.

Standard Printing Company, 1008 N. Six-
teenth Street, Omaha, Neb.

POSTER & WINDOW CARD PRINTERS
Exhibitor's Printing Service, 1515 Chicago
it., Omaha, Neb. Tel. : Jackson 3950

UNIFORMS & COSTUMES
Theo. Lieben & Son, 1514 Howard St.,
Omaha Neb.

THEATRE PREMIUMS
Central Carnival & Novelty Co., 1413 Harney

St., Omaha, Neb.
Good Specialties Company, 1620 Capitol Ave.,

Omaha, Neb.

CANDY & POPCORN DISTRIBUTORS
FOR THEATRE SUPPLY

H. Z. Vending & Sales Company, 1205 Doug-
las St., Omaha, Neb.

Midwest Popcorn Company, 114 Howard St.,
Omaha, Neb.

Nebraska Candy Concessions, Inc., 938 North
24th St., Omaha, Neb.

Poppers Supply Company, 1520 Davenport,
Omaha, Neb.

JANITOR'S SUPPLIES
Chemical Products Company, 3014 N. 24th

St., Omaha, Neb. Tel.: Pleasant 3133
Levenson Chemical Company, 1407 Harney

St.. Omaha, Neb.
Valco Products Company, 15th-Dodge

Sts., Omaha, Neb.

PHILADELPHIA. PA.

SUPPLY DEALERS
Beacon Brush & Supply Company, 1320 Race

St., Philadelphia, Pa.
Blumberg Brothers, Inc., 1305-07 Vine St.,

Philadelphia, Pa. Tel.: Lombard 3-7240
National Theatre Supply, 1225 Vine St.,

Philadelphia, Pa. Tel.: Spruce 4-6156

Vincent M. Tate Theatre Equipment, 1618-20
Wyoming Ave., Forty Fort, Wilkes-Barre,
Pa. Tel.: Wilkes-Barre 7-2096

TRAILERS

National Screen Service, 1201 Vine St., Phila-
delphia, Pa.

Newsreel Laboratories, 1733 Sanson St., Phil-
adelphia, Pa.

POSTER & ACCESSORIES
EXCHANGES
Independent Poster Exchange, 1323 Vine

St., Philadelphia, Pa. Tel.: walnut A-ilii
National Screen Service, 1201 Vine St., Phila-
delphia, Pa.

THEATRE PROGRAMS & HANDBILLS

lJeiropolitan Printing, 1326 \ ine St., Phila-
delphia, Pa.

National Penn Printing, 1233 Vine St., Phila-
delphia, Pa. Tel.: So 7-0538

Quality Print, 241 N. 12th St., Philadelphia,
Pa. Tel.: Market 7-5087

POSTER & WINDOW CARD
PRINTERS

Metropolitan Printing, 1320 \ ine St., Phila-
delphia, Pa.

National *-enn Printing, 1233 Vine St., Phila-
delphia 7, Pa. Tel.: So 7-0538

National Screen Service, 1201 Vine St., Phila-
delphia, Pa.

Posters, Inc., 835 Cherry St., Philadelphia 7.
Pa. Tel.: Lombard 3-2000

Quality Print, 241 N. 12th St., Philadelphia,
Pa. Tel.: Market 7-5087

UNIFORMS & COSTUMES
Adelphia Uniform Company, 1122 Walnut St.,

Philadelphia, Pa.
Horstmann Uniform Company, 526 Cherry

St., Philadelphia, Pa.
Weintraub Bros., 1321 Noble St., Philadel-
phia, Pa.

THEATRE PREMIUMS
Quality Premium Distributors, 1309-11 Vine
St., Ph.ladelphia 7, Pa.

CANDY & POPCORN DISTRIBUTORS
FOR THEATRE SUPPLY

Alden Confectionery Co., 1208 Vine St., Phila-
delphia, Pa.

Popers Supply Company, 1315 Vine St., Phila-
delphia, Pa. Tel.: Lombard 3-9020

Y. & Y. Popcorn Supply Company, 1220 Vine
St., Philadelphia, Pa.

JANITOR'S SUPPLIES
Acme Sanitary Company, 1005 Race St.,

Philadelphia, Pa.
Beacon Brush & Supply Company, 1320

Race St., Philadelphia, Pa.
N. Brittingham & Sons, 1315 Ridge Ave.,

Philadelphia, Pa.

PITTSBURGH, PA.

SUPPLY DEALERS
Alexander Theatre Supply Co., 1705 Blvd. of
the Allies, Pittsburgh 19, Pa., Tel.: Express
0777

Atlas Theatre Supply Co., 425 Van Braam
St., Pittsburgh 19, Pa., Tel.: Grant 4281

Esser Costume Co., 322 Liberty Ave., Pitts-
burgh, Pa. Tel.: Atlantic 3277

J. R. Lloyd Co., 45 South 20th St., Pittsburgh
3, Pa. Tel.: Hu 0600

Lovett and Co., 333 West Pike St., P. O. Box
1127, Clarksburg. W. Va., Tel.: 6360

National Theatre Supply, 1721 Blvd. of the
Allies, Pittsburgh 19, Pa. Tel.: Grant 4630

Superior Motion Picture Supply Co., 84 Van
Braam St., Pittsburgh, Pa., Tel.: Grant
0724

TRAILERS
National Screen Service, 1627 Blvd. of the
Allies, Pittsburgh, Pa.

POSTER & ACCESSORIES
EXCHANGE
National Screen Service, 1627 Blvd. of the
Allies, Pittsburgh, Pa.

(Continued on Following Page)

E-50

SHOWMEN'S TRADE REVIEW, November 6, 1948

EQUIPMENT AND ACCESSORY DEALERS

THEATRE PROGRAMS & HANDBILLS
Berger Printing Co., 112 Fullerton St., Pitts-
burgh, Pa.

Le Viant Printing Co., 70 Van Braam St.,
Pittsburgh, Pa. Tel.: Grant 5786

R. T. Lewis Co., Hostetter Bldg., Pittsburgh,
Pa.

Liberty Printing & Lithographing Co., 5001
Centre Ave., Pittsburgh, Pa.

POSTER & WINDOW CARD
PRINTERS

American Poster Supply Co., 425 Van Braam

St.? Pittsburgh, Pa.
Le Viant Printing Co., 70 Van Braam St.,

Pittsburgh, Pa. Tel.: Grant 5786
R. T. Lewis Co., Hostetter Bldg., Pittsburgh,

Pa.

Liberty Printing & Lithographing Co., 5001
Centre Ave., Pittsburgh, Pa.

Reliable Screen Process Co., 115 Seventh
St., Pittsburgh, Pa.

Triangle Poster Co., 2 Penn Ave., Pitts-
burgh, Pa.

UNIFORMS & COSTUMES

Emrick Manufacturing Co., 110 Federal St.,
Pittsburgh, Pa.

Service Uniforms Inc., 924 Penn Ave., Pitts-
burgh, Pa.

THEATRE PREMIUMS

Atlas Theatre Supply Co., 425 Van Braam
St., Pittsburgh, Pa.

M. S. England, 85 Van Braam St., Pitts-
burgh, Pa.

Minsky Bros. & Co., 109 Third Ave., Pitts-
burgh, Pa.

Arthur Von Senden Co., 321 Blvd. of the
Allies, Pittsburgh, Pa.

Jos. Woodwell Co., 201 Wood St., Pitts-
burgh 22, Pa. Tel.: Court 1060

CANDY & POPCORN DISTRIBUTORS

FOR THEATRE SUPPLY
Alexander Theatre Supply Co., 1705 Blvd.

of the Allies, Pittsburgh, Pa.
Cinema Distributing Co., 1003 Forbes St.,

Pittsburgh, Pa.
Glenn Gillette, 614 Rebecca Ave., Wilkins-

burg, Pa.

J. R. Lloyd Co., 45 South 20th St., Pittsburgh

3, Pa. Tel.: Hu 0600
National Theatre Supply, 1721 Blvd. of the

Allies, Pittsburgh 19, Pa. Tel.: Grant 4630
Tri-State Automatic Candy Corp., 11 Ferry

St., Pittsburgh Pa.

JANITOR'S SUPPLIES

Allied Associates, Inc., 4909 Penn Ave., Pitts-
burgh, Pa. Tel.: Hiland 4142

Apex Soap & Sanitary Corp., 1128 Island
Ave., McKees Rocks, Pa.

Caldwell's, 1471 High St., Pittsburgh, Pa.

National Theatre Supply, 1721 Blvd. of the
Allies, Pittsburgh 19, Pa. Tel.: Grant 4630

Joseph Woodwell Company, 201 Wood St.,
Pittsburgh 22, Pa. Tel.: Court 1060

PORTLAND, ORE.

SUPPLY DEALERS
Portland Moving Picture Machine Co., 916

N.W. 19th Ave., Portland 9, Ore. Tel.:
Beacon 8710

B. F. Shearer Co., 1947 N. W. Kearney.
Portland, Ore., Tel.: Atwater 7543

Theatre Utilities Service Co., 1987 N. W.
Kearney St., Portland 9, Ore., Tel.: Bea-
con 4488

Western Theatre Equipment Co., 1923 N. W.
Kearney St., Portland 9, Ore., Tel.: Bea-
con 2195

TRAILERS

National Screen Service, 909 N. W. 19th St.,
Portland, Ore. Tel.: Beacon 3741

POSTER & ACCESSORIES
EXCHANGES
National Screen Service, 909 N. W. 19th St.,
Portland, Ore. Tel.: Bearnn ^741

(Continued jrom Preceding Page)

Pacific Poster Co., 1931 N. W. Kearney St.,
Portland, Ore. Tel.: Beacon 6492

POSTER & WINDOW CARD PRINTERS
National Screen Service, 909 N.W. 19th St.,
Portland, Ore. Tel.: Beacon 3741

CANDY & POPCORN DISTRIBUTORS

FOR THEATRE SUPPLY
Northwest Automatic Candy Corp., 815 N.W.
16th St., Portland 9, Ore.

ST. LOUIS, MO.

SUPPLY DEALERS
Cine Theatre Supply Co., 3310 Olive St., St.

Louis 3, Mo. Tel.: Jefferson 7974
Exhibitors Supply Co., 3227 Olive St., St.

Louis 3, Mo. Tel.: Jefferson 5913
Mid-States Theatre Supply, Inc., 3142 Olive

St., St. Louis, Mo.
National Theatre Supply, 3212 Olive St., St.

Louis 3, Mo. Tel.: Newstead 6350-1

JANITOR'S SUPPLIES
Mid-States Theatre Supply, Inc., 3146 Olive
St., St. Louis, Mo.

SALT LAKE CITY, UTAH

SUPPLY DEALERS

Inter-Mountain Theatre Supply Co., 142 E.

First South, Salt Lake City, Utah, Tel.:
4-7821

Service Theater Supply Co., Inc., 256 E. First
South, Salt Lake City, Utah, Tel.: 5-1223
Western Sound & Equipment Co., 144 E.

First South, Salt Lake City, Utah, Tel.: 3-
9974

TRAILERS
National Screen Service, 212 E. First South,
Salt Lake City, Utah. Tel.: 5-7482-3
POSTER & ACCESSORIES
EXCHANGE
Louis Locher Jr., 606 Utah Sav. & Tr. Bldg.,

Salt Lake City, Utah
National Screen Service, 212 E. First South,
Salt Lake City, Utah. Tel.: 5-7482-3

THEATRE PROGRAMS & HANDBILLS

A. B. C. Printers, 609 South 2nd East, Salt
Lake City, Utah. Tel.: 3-2651

David W. Evans, Advertising Agency, Mc-
Intyre Bldg., Salt Lake City, Utah

Samuelson Company, (Artists Headquar-
ters), 52 W. Second South, Salt Lake City,
Utah

Theatre Display Co., 52 W. 2nd South Street,
Salt Lake City, Utah

POSTER & WINDOW CARD
PRINTERS
Cooper and Grow Advertising Agency, 72

W. 2nd South, Salt Lake City, Utah
Jex Advertising Agency, Rear 244 E. 1st

South St., Salt Lake City, Utah
Louis Locher, Jr., 606 Ut. Sav. & Tr. Bldg.,

Salt Lake City, Utah

UNIFORMS & COSTUMES
Salt Lake Costume Co., Inc., 248 S. Main
St., Salt Lake City, Utah

THEATRE PREMIUMS
Intermountain Theatre Supply Co., 142 E.

1st So., Salt Lake City, -Utah
Service Theatre Supply Co., 256 E. 1st S.,

Salt Lake City, Utah. Tel.: 5-1223

CANDY & POPCORN DISTRIBUTORS

FOR THEATRE SUPPLY
Joe Jardin's Poppers Supply Co., 72 P. O.

Place, Salt Lake City, Utah
Lyric Theatrical Agency, 132 South State

St., Salt Lake City. Utah
Theatre Candy Distributing Co., 251 E. 2nd

S.j Salt Lake City, Utah

JANITOR'S SUPPLIES
Cudahy-Gibson Janitorial Supplies, (Winters
Distributing Co.), 57 W. 2nd S., Salt Lake
City, Utah

Flinco Inc., Chemical & Janitorial Supplies,
328 W. 2nd S., Salt Lake City, Utah

Mountain Laboratory Supply Mfrs., 764 Gar-
field Ave., Salt Lake City, Utah

SAN FRANCISCO, CALIF.

SUPPLY DEALERS
Frazar & Hansen, Ltd., 301 Clay St., San

Francisco, Calif. Tel.: Exbrook 2-5112
Paul Koss Supply Co., 900 Folsom St., San

Francisco 7, Calif. Tel.: Yukon 6-2323
National Theatre Supply, 255 Golden Gate

Ave., San Francisco, Calif.
Walter G. Preddey Theatre Equipment, 187

Golden Gate Ave., San Francisco 2, Calif.

Tel.: Un 7571

B. F. Shearer Co. of California, 243 Golden
Gate Ave., San Francisco 2, Calif. Tel.:
Underhill 1-1816

C. R. Skinner Mfg. Co., 292-294 Turk St.,
San Francisco, Calif.

Western Theatrical Equipment Co., 337
Golden Gate Ave., San Francisco 2, Calif.
Tel.: Hemlock 1-8302

TRAILERS
Motion Picture Service, 125 Hyde St., San

Francisco 2, Calif. Tel.: Ordway 3-9162
National Screen Service, 140 Leavenworth

St., San Francisco, Calif.
C. R. Skinner Mfg. Co,. 292-204 Turk St.,

San Francisco, Calif.

POSTER & ACCESSORIES
EXCHANGES
National Screen Service, 140 Leavenworth

St., San Francisco, Calif.
Pischoff Co., 177 Golden Gate Ave., San

Francisco, Calif.
Wobber Bros., 444 Jessie St., San Francisco,
Calif. Tel.: Douglas 2-0850

THEATRE PROGRAMS & HANDBILLS
Wobber Bros., 444 Jessie St., San Francisco,
Calif. Tel.: Douglas 2-0850

POSTER & WINDOW CARD
PRINTERS
National Screen Service, 140 Leavenworth

St., San Francisco, Calif.
Pischoff Co., 177 Golden Gate Ave., San

Francisco, Calif.
Wobber Bros., 444 Jessie St., San Francisco,
Calif. Tel.: Douglas 2-0850

UNIFORMS & COSTUMES
Hollywood Advertising Co., 540 Turk St.,
San Francisco, Calif.

CANDY & POPCORN DISTRIBUTORS

FOR THEATRE SUPPLY
Metro Distributing Co., 977 Howard St., San

Francisco, Calif.
Pac. Automatic Candy Corp., 360 6th St.,

San Francisco 3, Calif.
B. F. Shearer Co. of California, 243 Golden

Gate Ave., San Francisco 2, Calif. Tel.:

Underhill 1-1816
United Candy Co., 168 Golden Gate Ave..

San Francisco, Calif.

JANITOR'S SUPPLIES

Acme Paper Co., 1060 Howard St., San Fran-
cisco 7, Calif.

Easterday Supply Co., 16th and Vermont,
San Francisco 3, Calif.

Hockwald Chemical Co., 135 Mississippi St.,
San Francisco, Calif.

Paul Koss Supply Co., 900 Folsom St., San
Francisco 7, Calif. Tel.: Yukon 6-2323

Walter G. Preddey Theatre Equipment, 187
Golden Gate Ave., San Francisco 2, Calif.
Tel.: Un 7571

SEATTLE, WASH.

SUPPLY DEALERS

American Theatre Supply Co., Inc., 1504—
14th Ave. at E. Pike, Seattle 22, Wash.
Tel.: East 7199; Night: Cap 2023

SHOWMEN'S TRADE REVIEW, November 6, 1948

Modern Theatre Supply Inc., 2400 Third
Ave., Seattle, Wash. Tel.: Seneca 4273

National Theatre Supply, 2319 Second Ave.,
Seattle 1, Wash. Tel.: Main 3421

B. F. Shearer Co., 2318 Second Ave., Seattle
1, Wash., Tel.: Elliott 8247

Western Theatre Equipment Co., 2224 Sec-
ond Ave., Seattle 1, Wash. Tel.: Elliot
3806

Western Theatre Equipment Co., 528 West
1st Ave., Spokane, Wash., Box 113, Tel.:
Riverside 9706

CANDY & POPCORN DISTRIBUTORS

American Theatre Supply Co., Inc., 1504-14
14th Ave. at E. Pike, Seattle 22, Wash.
Tel.: East 7199; Night: Cap 2023

UNIFORMS & COSTUMES

Nifty Costume Co., 800 Mercer St., Seattle
9, Wash. Tel.: Main 7746

JANITOR'S SUPPLIES
American Theatre Supply Co., Inc., 1504

14th Ave. at E. Pike, Seattle 22, Wash.

Tel.: East 7199; Night: Cap 2023
B. F. Shearer Co., 2318 Second Ave., Seattle

1, Wash. Tel.: Elliott 8247
Modern Theatre Supply, Inc., 2400 Third

Ave., Seattle, Wash.

WASHINGTON, D. C.

SUPPLY DEALERS

Elmer H. Brient & Sons Inc., 12 H St., N.E.,
Washington, D. C, Tel.: District 5905

J. F. Dusman Co. 2021 N. Charles St., Balti-
more 18, Md, Tel.: Belmont 2747

Perdue Cinema Service, 36 Kirk S.W.,
Roanoke 11, Va. Tel.: 2-8817
TRAILERS

National Screen Service, 924 New Jerse>
Ave., Washington, D. C.

Warner Bros. Pictures, 901 New Jersey Ave.
N.W., Washington, D. C.

POSTER & ACCESSORIES
EXCHANGES
National Screen Service, 1201 Vine St., Phila-
delphia, Pa.

Theatre Advertising Co., 704 New Jersey
Ave. N.W., Washington, D. C.

UNIFORMS & COSTUMES
Mullane Theatrical & Costuming Agency,

714 11th St. N.W., Washington, D. C.

CANDY & POPCORN DISTRIBUTORS
FOR THEATRE SUPPLY

Berlo Vending Co., 51 K St. S.E., Washing-
ton, D. C.

JANITOR'S SUPPLIES

Daycon Products Co., 1009 9th St., N.W.,
Washington, D. C.

J. F. Dusman Co., 2021 N. Charles St., Balti-
more 18, Md. Tel.: Belmont 2747

Rayco Products Co., 3535 14th St. N.W.,
Washington, D. C.

United Sanitary Chemicals Co., Bend Bldg.,
Washington, D. C.

CANADA

CALGARY, ALTA.

SUPPLY DEALERS
Dominion Sound Equipment Ltd., 712 Eighth

Ave., W., Calgary, Alta., Tel.: M-9947
Dominion Sound Equipment Ltd., 2300

Dewdney Ave., Regina, Sask.

MONTREAL, QUE.

SUPPLY DEALERS
Dominion Sound Equipments Ltd., 1620

Notre Dame St., Montreal, Que.
General Theatre Supply Co., Ltd., 288 St.

Catherine St. West, Montreal, Que. Tel.:
Plateau 3438-39

ST. JOHN, N. B.

SUPPLY DEALERS

Dominion Sound Equipment Ltd., 76 Hollis
Street, P. P. Box 940, Halifax, Nova Sco-
tia, Canada, Tel.: 3-8211

Dominion Sound Equipments, Ltd., 10 Ger-
main St., St. John, New Brunswick, Can.
Tel.: 3-3031

E 51

TORONTO, ONT.

SUPPLY DEALERS
Dominion Sound Equipments Ltd., 114 Bond

St., Toronto, Ont. Tel.: Wa. 6131
General Theatre Supply Co. Ltd., 104 Bond

St., Toronto, Ont. Tel.: El. 9307
Perkins Electric Co., Ltd., 277 Victoria St..

Toronto, Ont. Tel.: Elgin 6209

VANCOUVER, B. C.

SUPPLY DEALERS

Dominion Sound Equipments Ltd., 820 Cam-
bie St., Vancouver, B. C. Tel.: Marine 2181
Dominion Theatre Equipment Co. Ltd., 847

Davie St., Vancouver, B. C. Tel.: Marine
6634

Empire Agencies Ltd. 573 Hornby Street.
Vancouver, B. C. Tel.: Marine 6638

General Theatre Supply Co., Ltd., 963 Gran-
ville St., Vancouver, B. C. Tel.: Marine
7933

La Salle Recreations Ltd., (Theatre Chair &
Carpet Division), 945 Granville Street,
Vancouver, B. C. Tel.: Marine 5034

Theatre Equipment Supply Co., 906 Davie
St., Vancouver, B. C. Tel.: Marine 7033

WINNIPEG, MAN.

SUPPLY DEALERS

Dominion Sound Equipment Ltd., 65 Roric
St., Winnipeg, Man. Tel.: 9-2323

General Theatre Supply Co., 185 Portage
Ave. E., Winnipeg, Man. Tel. 9-5795

J. M. Rice & Co., 202a Canada Bldg.. Winni-
peg, Man. Tel.: 2-5371

TRAILERS

Dominion Sound Equipment, Ltd., 65 Rorie

St., Winnipeg, Man. Tel.: 9-2323
General Theatre Supply Company, Ltd., 185

Portage Ave., E., Winnipeg, Man. Tel.:
9-5795

JANITOR'S SUPPLIES
General Theatre Supply Company, Ltd., 185

Portage Ave., E., Winnipeg, Man. Tel.:
9-5795

Improving the Theatre with New Seating

At left are shown some of the 1209 Ideal
Slide-Back chairs recently installed in the
Delman Theatre at Tulsa, Okla. Backs are
covered in green-striped automotive mohair,
while seats have this material on their sides
but green cohyde tops. Metal parts are fin-
ished in beige tan with green decorations.
At right, auditorium of the Lane Theatre,
Williamsburg, Ky., where Falls City Theatre
Equipment Company of Louisville furnished
620 Chief Line Ideal chairs with backs of
patterned striped Spanish orange fabric,
cohyde leatherette seats, and metal parts
finished in orange trimmed with ivory.

SHOWMEN'S TRADE REVIEW, November 6, 1948

'Where to '{Buy

REFRESHMENTS

and

Refreshment Vending Equipment

Vending Equipment: Display Cases,
Peanut Roasters, Popcorn Roasters,
Popcorn Re-Warmers and Vending
Machines, Etc,

Adleta-Showcase & Fixture Mfg. Co., 190 J
Cedar Springs, Dallas 1, Tex.

Auto-Vend, Inc., 3612 Cedar Springs, Dallas,
Texas. Tel.: Lakeside 4147 (Automatic
Popcorn Vending Machines, Popcorn
Warmers).

C-8 Laboratories, Newark, N. J.

Calumet Coach Co., 11575 S. Wabash Ave.,
Chicago, 111. (Drive-in Concession Stands
on Wheels; Ice Cream Vending Machines;
Manual Popcorn Vending Machines).

*Columbus Showcase Co., 850 W. 5th Ave.,
Columbus, O. (Display Cases).

Crescent Tool Co., York and Western Ave.,
Cincinnati 14, O. (Popcorn Machines).

C. Cretors & Co., 630 Cermack Rd., Chicago,
111. (Popcorn Machines).

Chas. E. Darden & Co., 308 S. Harwood
St.. Dallas, Tex. (Manual Popcorn Vend-
ing Machines, Popcorn Warmers, Snow
Cone Machines).

Drincolator Corp., 342 Madison Ave., New
York 17, N. V. (Beverage Machine, Ice
Cream Vending Machines).

Dunbar & Co., 2652 W. Lake St., Chicago
12, 111. (Manual Popcorn Vending Ma-
chines).

Ideal Mfg. Co., 507 S. McCuln St., Bloom-
ington, 111.

Krispy Kist Korn Machine Co., 120 S. Hal-
stead St., Chicago 6, 111.

Lobbv Display Frame Corp., 549 West 52nd
St.," New York 19, N. Y. (Show Cases).

Manley, Inc., 1920 Wyandotte St., Kansas
City 8. Mo. (Popcorn Machines).

National Vendors, Inc., 5055 Natural Bridge
Ave., St. Louis, Mo.

Page Engineering Co., 603 South Sycamore
St., Los Angeles 46, Calif. (Popcorn Ma-
chines).

Poppers Supply Co., Inc., 114 West 18th St.,
Kansas City, Mo.

Pronto Popcorn Sales, 702 Beacon St., Bos-
ton 15, Mass. (Popcorn Warmers, Manual
Popcorn Vending Machines).

Rowe Mfg. Co., Inc., Main and Mill Sts.,
Belleville, N. J. (Cigarette Vending Ma-
chines).

Snead & Co., 96 Pine St., Jersey City, N. J.
(Beverage Machine).

Spacarb. Inc., 317 E. 23rd St., New York 10,
N. Y. (Automatic and Manual Beverage
Machines).

Star Mfg. Co., 6300 St. Louis Ave., St. Louis
20, Mo. (Manual Popcorn Vending Ma-
chines; Food Service Equipment for Drive-
in Concessions).

Stoner Mfg. Co., 328 Gale St., Aurora, 111.
(Automatic Candv Vending Machines).

Superdisplay, Inc., 236 N. Water St., Mil-
waukee, Wis. (Display Cases and Dis-
plays, Drive-in Concession Stands on
Wheels, Manual Beverage Vending Ma-
chines, Popcorn Warmers, Candy Counters
— Background and Canopy Sections).

Vendex, Inc., 701 S. 2nd St., Milwaukee,
Wise.

Viking Popcorn Machine, Inc., 1481 West
Washington Blvd., Los Angeles 7, Calif.
(Popcorn Machines).

Viking Tool & Machine Co., 2 Main St.,
Belleville, N. J. (Popcorn Machines).

The Waddell Co., Inc., Greenfield, O. (D:>-
pla\r Cases).

Manufacturers Who Sell Popcorn
and Popcorn Accessories Direct to
Theatres for Retail Resale.

American Popcorn Co., Box 1017, Sioux
City, la. Minimum Quantity: 100 lbs. pop-
corn (shelled) full case; cartons, sacks,
salt, seasoning, etc. Terms of Sale: Cash
with order or C.O.D.

Auto-Vend, Inc., 3612 Cedar Springs,
Dallas 4, Texas. Minimum Quantity: Any
number or amount. Terms of Sale: Cash.

Blevins Popcorn Company, Popcorn Vil-
lage, Nashville, Tenn. Terms of Sale: Net
10 days.

The Cracker Jack Company, 4800 W. 66th
St., Chicago 38, 111. Minimum Quantity:
Cracker Jack lOcs, 100's. Chums 20cs, 36
40 oz. cellophane bags. Terms of Sale:
Credit Requirements.

Charles E. Darden & Company, 308 S.
Harwood St., Dallas, Texas. Terms of Sale:
Cash, or credit granted on open account
to theatres with approved credit.

F. M. Hoyt & Company, Inc., 11 Oakland
St., Mass. (Popcorn.) Minimum Quantity:
100 lbs. Terms of Sale: 2/10.

Northwest Automatic Candy Corp., 815
N.W. 16th Ave., Portland, Ore. Furnishes:
complete service including candy, pre-
popped corn and equipment on a loan
basis. Designs and installs refreshment
counters to include popcorn, soft drinks,
candy and ice cream. Terms of Sale: Quot-
ed for each job.

Poppers Supply Company, Inc., 114 W.
18th St., Kansas City 8, Mo. Terms of Sale:
Cash or terms.

Pronto Popcorn Sales Corp., 702 Beacon
St., Boston, Mass. (Popcorn warmers and

accessories.) Minimum Quantity: One.
Terms of Sales: Net 10 days.

Manufacturers Who Sell Chocolate
Covered Nuts Direct to Theatres for
Retail Resale.

Community Industries, 811 S. Hamilton
St., Sullivan, 111. (Lucy Ellen Choc. Al-
mond 5c bar.) Minimum Quantity: 1,000.
bars. Terms of Sale: 2% 10 days, 30 days
net.

Ferrara Candy Co., 2200-10 W. Taylor St.,
Chicago 12, 111. (5c carton Boston baked
beans — packed 24/5c to a display box or
packed 60 /5c to a case.) Minimum Quan-
tity: Three cases, or sixteen cases, depend-
ing on item. Terms of Sale: 2% 10 days,
30 days net, subject to approval of credit
department.

Planters Nut and Chocolate Company,
Wilkes Barre, Penna. (5c peanut blocks,
salted peanuts and choc. -covered pea-
nuts.) Minimum Quantity: Shipments
must total 200 lbs. gross shipping weight
for full freight allowance. Terms of Sale:
Credit references.

Virginia Peanut Products Co., Inc., 464
Carlton Ave., Brooklyn, N. Y. Minimum
Quantity: 50 box lots. Terms of Sale:
Satisfactory Credit.

Manufacturers Who Sell Popcorn
and Popcorn Accessories to Theatres
Only Through Local Distributors.

*C. F. Simonin's & Sons, Incorporated,

Tioga and Belgrade Sts., Philadelphia, 34,
Penna. (Popcorn seasoning.)

Firms Furnishing Complete Refresh-
ment Service to Theatres.

Northwest Automatic Candy Corp., 815
NW 16th Ave., Portland, Ore. Branches
at 2404 1st Ave., Seattle; and East 41 Gray
Avenue, Spokane. Services include north-
ern Idaho and western Montana. Fur-
nishes: complete service including candy,
pre-popped corn, equipment on a loan
basis. Design and install reflreshmtent
counters to include popcorn, soft drinks,
candy and ice cream. Terms of Sale: To be
quoted for each job.

Pacific Candy Service Corp., 3723 Wilshire
Blvd., Los Angeles 5, Calif. Furnishes:
Complete installation to sell candy, pop-
corn, ice cream and beverage; necessary
inventories and merchandising aids and
service, including trailer and point-of-sale
display material. Terms: Percentage of
gross.

(Continued on Following Page)

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-53

Manufacturers Who Sell Mints, etc.,
Direct to Theatres for Retail Resale.

Elmcrest Candies Incorporated, 910 W.
North Ave., Chicago 22, 111. (Mints, choc,
chips, pecan butter cream balls, ass't. cho-
colates, pecan "frogs," etc) . Minimum
Quantity: 100 lbs., F.O.B. factory. Terms
of Sale: 1% 10 days, 11 days net.

Hollywood-Stars, Inc., 7020 Romaine St.,
Los Angeles 38, Calif. Minimum Quan-
tity: three cases. Terms of Sale: 2% 10
days, 30 days net.

Imported Delicacies Candy Company, 150
Spring St., New York, N. Y. Minimum
Quantity: 24 boxes of 24-count 5c pepper-
mints. Terms of Sale: Credit references;
1% 10 days, freight allowed to destination.

Life Savers Corporation, Port Chester,
N. Y. Direct shipments to theatre cir-
cuits having warehouse facilities; others
supplied through local wholesalers.

Regal Candy Co., 1400 W. 37th St., Chi-
cago 9, 111. Minimum Quantity: 100 lbs.
total shipment. Terms of Sale: 2/10 n-30.

Manufacturers Who Sell Jellies Di-
rect to Theatres for Retail Resale.

Fred W. Amend Company, 8 S. Michigan
Ave., Chicago, 111. Minimum Quantity:
1,500 bars. Minimum shipment made up of
any assortment of the three items, al-
though each case has only one item packed
therein. Terms of Sale: 2% 15 days, 16
days net.

Manufacturers Who Sell Gum Direct
to Theatres for Retail Resale.

American Chewing Products Corp., 138 Mt.
Pleasant Ave., Newark 4, N. J. Minimum

Quantity: One case. Terms of Sale: De-
pend on credit references.

Fan Tan Gum Corp., 32 Bates St., Dayton
2, Ohio. Minimum Quantity: 24 boxes of
20 — 5c packages each. Terms of Sale: 2/10
n-30 F.O.B. destination.

Kayline Co., 1112 S. Michigan Ave., Chi-
cago, 111.

Topps Chewing Gum, 237 37th St., Brook-
lyn 32, N. Y. Minimum Quantity: 2 cases.
Terms of Sale: 2% 15 days, 30 days net.

Manufacturers Who Sell Chocolate
Bars Direct to Theatres for Retail
Resale.

Walter Baker Chocolate & Cocoa Division
of General Foods Corporation, Pierce
Square, Dorchester 24, Mass. Terms of
Sale: 2% 10 days, 30 days net.

Chase Candy Co., 4230 Gravois Ave., St.
Louis 16, Mo.

Gold Medal Candy Company, 2857 W. 8th
St., Brooklyn 24, N. Y. Minimum Quantity:
Three cases consisting of thirty-six boxes.
Terms of Sale: 2/10 n-30.

Hackett Candy Company, 1015 W. Polk St.,
Chicago 7, 111. (5c and 10c choc, bars, in-
cluding fudge, pecan, cream and caramel
combinations.) Terms of Sale: Vary ac-
cording to item.

Hershey Chocolate Corporation, Hershey,
Penna. (Hershey at present sells direct
to major theatre chains, but to smaller
groups and independent theatres only
through local jobbers).

Lamont, Corliss & Company, 60 Hudson
St., New York 13, N. Y. (Nestle's Choc.
Bars.) Minimum Quantity: Pre-paid
amounts. 6 cases 200 count merchandise,
2 cases 24 count merchandise.

Regal Candy Co., Inc., 1400 W. 37th St.,
Chicago 9, 111., and 317 N. High St, Balti-
more 2, Md. (Choc, and uncoated bars.)

Minimum Quantity: 100 lbs. total ship-
ment. Terms of Sale: 2% 10 days, net 30
days.

Theatre Confections, Ltd, 284 King St,
E, Toronto, Ontario, Canada.

Wilbur-Suchard Chocolate Company, Inc.,
48 N. Broad St, Lititz, Penna. Terms of
Sale: 2% 10 days, 30 days net, with credit
established. Freight prepaid on shipments
of 150 lbs. or more gross weight. F.O.B.
Lititz, Penna. Minimum Order: 13 cartons,
200 count, 5c bars.

Manufacturers of Automatic Change-
making Machines

Aero Metal Products Corp, 4704 West Arth-

ington, Chicago, 111.
Brandt Automatic Cashier Co, Watertown,

Wis.

Coinometer Corporation, The, 30 E. Adams
St, Chicago 3, 111. (Turnstiles, ticket sell-
ing registers.)

GoldE Manufacturing Co, 1214-22 W. Madi-
son St, Chicago, 111.

Johnson Fare Box Company, 4619 Ravens-
wood Ave, Chicago 40, 111.

McGill Metal Products Co, 110 Prairie St,
Marengo, 111.

A. G. Sebring Corp-, 2300 W. Armitage, Chi-
cago 47, 111.

Vendo Co, 7400 E. 12th St, Kansas City,
Mo. (Beverage Vending Machines.)

Manufacturers of Theatre-Size Soda
Fountains.

Anderson & Wagner, Inc., 8701 S. Mettler
St, Los Angeles, Calif. (Manual Beverage
Vending Machines.)

Dunhill Soda Fountain Corp, 79 Walworth
St., Brooklyn 5, N. Y.

Mayer Mfg. Co, 20 W. Jackson Blvd., Chi-
cago 4, 111.

S. & R. Soda Fountain Mfg. Co, 1314 South-
ern Blvd., New York 59, N. Y. (All stain-
less steel items needed to make up custom
built soda fountains and luncheonettes.)

Seco Co, Inc., 5206 S. 38th St, St. Louis
16, Mo.

Helping Showmen Exploit Comfort

Heywood-Wakefield Company Reinforces Lobby Displays
Of Luxurious Seating With Mats for Newspaper Ads

Following through on the idea that com-
fort as well as entertainment helps at-
tract people to the theatre Heywood-
Wakefield Company has prepared a se-
ries of advertising mats to help purchasers
of their chairs exploit the idea of com-
fort in newspaper advertisements. The
mats are free.

for Your Added Comfort
We are Installing the New

HEYWOOD-
WAKEFIELD

These mats, one of which is reproduced
here, represent a continuation of the
company's established policy of aiding the-
atremen to sell the idea of comfort. They
can be used in connection with a display
easel (announced in STR for February
28, 1948, Page E-12) for lobby or outside
use which pictures a modern theatre chair

One of the six varied
mats issued free with
Heywood - Wakefield
chairs to help ex-
ploit the idea of
comfort. Mats are
designed to be in-
serted in newspaper
advertising and vary
in size, wording and
appearance. They re-
inforce the message
of comfort conveyed
by free, full-size lob-
by displays which
the company also
furnishes to its the-
atre customers.

in full size and full color, a full-size uni-
formed usherette in the gesture of offer-
ing the seat, and the slogan: "For your
added comfort we are installing the new
Heywood-Wakefield theatre chairs."

Carl B. Lugbauer, H-W Advertising
Manager, explains: "There is more to sell
than just the features which are playing
from time to time. The emphasis on seat-
ing, air conditioning, cleanliness, et cetera,
makes it most evident that the theatre
owner and operator has something to talk
about besides the change of billing. Not
every feature booked by the theatres is
a smash hit but even the most tiresome
pictures can be made better when the
surroundings are satisfactory."

The series of newspaper mats stressing
seating comfort are designed primarily
to be run above or below or in a corner of
the theatre's regular newspaper advertis-
ing. Proofs provided with the mats can
be pasted directly into the ad layout. All
mats are approximately two inches wide
except the one reproduced here, which is
four inches; and they run from one inch
to three and a quarter inches deep. There
are six of them altogether, differing
enough in wording and general appear-
ance to provide adequate variety of ap-
peal.

E-54

SHOWMEN'S TRADE REVIEW, November 6, 1948

Completely Revised tyifth Sdition

TRADE NAME DIRECTORY

Listing Brand and Model Names Used by Manufacturers to Identify Products

Aconsticon — (group hearing aid). Dictograph Sales
Corporation, 580 Fifth Avenue, New York, N. Y.

Afco — (chewing gum remover, cleaning compounds,
disinfectants, polishing compounds, soap liquid and
soap powder). Alex C. Fergusson Company, 466 Chest-
nut St., Philadelphia, Pa.

Agitair — (air diffusers, air filters, air exhausters).
Air Devices, Inc., 17 E. 42 St., New York 17, N. Y.

Ajax — (fire hose). Hewitt Rubber Division, Hewitt
Robins, Inc., Buffalo 5, N. Y.

Aluminex — (display frames — hardware). Theatre Spe-
cialties, Inc., 1615 Cordova St., Los Angeles 7, Calif.

Aquamisers — (evaporative condensers). Westinghouse
Electric Corporation, B. F. Sturtevant Co. Division,
420 Lexington Ave., New York, N. Y.

Arcmaster and Lightmaster — (arc lamps and recti-
fiers). Ballantyne Co., 1707 Davenport St., Omaha 2,
Nebr.

Arrestone — (acoustical tile products). Armstrong
Cork Company, P. O. Box 540, Lancaster, Pa.

Autodrape — (curtain machine). Automatic Devices
Company, 1035 Linden St., Allentown, Pa.

Auto-Voice Speakers — (in-car speakers). The Drive-
in Theatre Equipment Co., Inc., 2110-2150 Superior
Ave., Cleveland 14, Ohio.

B

Baby Boom Utility Light — (portable light stands).
Radiant Mfg. Corporation, 2627 W. Roosevelt Road,
Chicago 8, Illinois.

Bantam — (lightweight 16 mm. sound projector).
DeVry Corporation, 1111 Armitage Avenue, Chicago,
Illinois.

Bazooka— (bubble gum). Topps Chewing Gum, 237
37 St., Brooklyn 32, N. Y.

Bee Hive Hybrid — (popcorn). Blevins Popcorn Com-
pany, 3098 Charlotte Ave., Nashville, Tenn.

Belfone — (intercommunications systems). Bell Sound
Systems, Inc., 555 Marion Ave., Columbus 7, Ohio.

Besteel — (curtain track). Automatic Devices Com-
pany, 1035 Linden St., Allentown, Pa.

Bestereopticon — (500 watt stereopticon) . Best De-
vices, Co., Inc., 10516 Western Avenue, Cleveland,
Ohio.

Bevelite — (background & marquee letters). Theatre
Specialties, Inc., 1615 Cordova St., Los Angeles 7,
California.

Big Top — (arc spotlight). Strong Electric Corp., 87
City Park Avenue, Toledo, Ohio.

Brillante — (35 mm. projection lenses). DeVry Corpo-
ration, 1111 Armitage Avenue, Chicago, Illinois.

Buffalo Brand — (peanut bar). F. M. Hoyt & Com-
pany, Inc., Amesbury, Mass.

C. & C. Six Phase — (arc lamp rectifiers). McColpin-
Chnstie Corporation, 4922 S. Figueroa St., Los An-
geles, Calif.

Cardineer — (rotary record handling equipment). Die-
bold, Inc., Canton 2, Ohio.

Castle — (rug and carpet lining). Ozite Carpet Cush-
ion Company, 295 Fifth Avenue, New York, N. Y.

Chesapeake— (mints). Regal Candy Co., Inc., 1400
W. 37 St., Chicago 9, 111.

Chuckles— (jelly candy package). Fred W. Amend
Company, 8 S. Michigan Ave., Chicago, 111.

Clean-Scent — (cleaner, disinfectant & deodorant for
toilets and open drains). Sanascent Company, Courtney
& Nutt Sts., Newburgh, New York.

Climate Changers — (unit type air conditioners). Trane
Company, LaCrosse, Wisconsin.

Congowall — (enamel surface wall covering). Congo-
leum-Nairn Corporation, Kearny, N. J.

Console — (self-contained air conditioners). Typhoon
Air Conditioning Corporation, 794 Union St., Brooklyn,
N. Y.

Corkoustic — (acoustical tile products). Armstrong
Cork Company, P. O. Box 540, Lancaster, Pa.

Cushiontone — (acoustical tile products). Armstrong
Cork Company, P. O. Box 540, Lancaster, Pa.

Delaware — (rectifiers). Strong Electric Corporation,
87 City Park Avenue, Toledo, Ohio.

Dictograph Intercom — (intercommunication systems).
Dictograph Sales Corporation, 580 Fifth Avenue, New
York, N. Y.

D'splay King — (sign flashers). Gale Dorothea, 37-61
'85 St., Jackson Heights, Long Island, N. Y.

Dorex — (activated carbon air purification). W. B.
Connor Engineering Corporation, 114 E. 32 St., New
York, N. Y.

Entertainer 300 — (300 watt projector for 2" x 2"
slides, with automatic slide changing). Society for
Visual Education, Inc., 100 East Ohio St., Chicago 11,
Illinois.

Entertainment for Sale — (booking book). Parker
Theatre Forms, P. O. Box 2266, Kansas City 13, Mo.

Evabrite — (front surface mirrors). Bache, Semon &
Company, 640 Greenwich St., New York, N. Y.

Evalast — (electrolytically copper-plated mirrors).
Bache, Semon & Company, 640 Greenwich St., New
York, N. Y.

Exhibitor's Grief Book — (bookkeeping book). Parker
Theatre Forms, P. O. Box 2266, Kansas City 13, Mo.

Exide — (emg. light, batteries, portable emergency
lighting units). Electric Storage Battery Company,
ly00 Allegheny Avenue, Philadelphia 32, Pa.

Ezy-Rug — (rubber link matting). American Mat
Corporation, 2018 Adams St., Toledo 2, Ohio.

Flex-Site Binders — (visible record handling equip-
ment). Diebold, Inc., Canton 2, Ohio.

Fold-Pak — (portable theatre projection screens).
Radiant Mfg. Corporation, 2627 W. Roosevelt Road,
Chicago 8, Illinois.

Garver Kurrent Changer — (projection rectifiers).
Garver Electric Company, Union City, Indiana.

Gem — (floor coverings). Thomas L. Leedom Com-
pany, Bristol, Pa.

Glass-Glo — (cleaner for windows). Sanascent Com-
pany, Courtney & Nutt Sts., Newburgh, New York.

Glo-Craft — (black light equipment, paints, satins,
murals). Switzer Bros., 1220 Huron Road, Cleveland
15, Ohio.

Gulistan — (carpets). A. & M. Karagheusian, Inc.,
295 Fifth Avenue, New York, N. Y.

H

H-S Precision — (metal projector reflectors). Heyer-
Schultz, Inc., 39 Orange Road, Montclair, N. J.

Harwol — (broadfelt carpeting). Ozite Carpet Cushion
Company, 295 Fifth Avenue, New York, N. Y.

Herculite — (tempered glass doors). W. P. Fuller &
Co., Mission & Beale Sts., San Francisco, Calif.

Hi-Art — (artist, drawing & illustration boards). Na-
tional Card, Mat & Board Company, 4336 Caroll
Avenue, Chicago, Illinois.

Holt Whirlwind — (floor polishers, heavy duty vacu-
ums, rug shampoo machines). Holt Mfg. Company,
651 20th St., Oakland 12, Calif.

Hopi-Point — (floor coverings). Thomas L. Leedom
Company, Bristol, Pa.

Instant — (1J4 and 2yZ gallon extinguishers). Fyr-
Fyter Company, Dayton 1, Ohio.

J

Jolly Time — (shelled popcorn and popping supplies).
American Popcorn Co., Box 1017, Sioux City, Iowa.

Junior-High — (projection arc lamps). Strong Elec-
tric Corp., 87 City Park Avenue, Toledo, Ohio.

Junior High — (rectifiers). Strong Electric Corp., 87
City Park Avenue, Toledo, Ohio.

K

Kiss-A-Bell — (bubble gum). American Chewing Prod-
ucts Corp., 138 Mt. Pleasant Ave., Newark 4, N. J.

Kleenmaster — (air fresheners, artists brushes, chairs,
chewing gum remover, cleaning and housekeeping ap-
pliances, cleaning compounds, flame treating compounds,
floor enamels, mats,' polishing compounds, deodorants,
soap dispensers, liquid, powder, towel dispenser, paper,
vacuum cleaners). Chemical Products Co., 3014-16 N.
24, Omaha 10, Nebr.

Klieglight— (spotlight). Kliegl Bros., 321 West 50
St., New York, N. Y.

Knight — (amplifiers). Allied Radio Corporation, 833
W. Jackson Blvd., Chicago 7, Illinois.

Kno-Draft — (adjustable air diffusers). W. B. Connor
Engineering Corporation, 114 E. 32 St., New York,
N. Y.

Kompak — (space saving turnstiles). Perey Mfg. Co.,
Inc., 101 Park Avenue, New York 17, N. Y.

Lafayette — (amplifiers, P. A., sound systems). Radio
Wire Television, 100 Sixth Avenue, New York, N. Y.

Latonia — (floor coverings). Thomas L. Leedom Com-
pany, Bristol, Pa.

Laverock — (floor coverings). Thomas L. Leedom
Company, Bristol, Pa.

Lenesteel — (curtain track). Automatic Devices Com-
pany, 1035 Linden St., Allentown, Pa.

Lifeline — (motors). Westinghouse Electric Corpora-
tion, B. F. Sturtevant Co. Division, 420 Lexington
Ave., New York, N. Y.

Lightmaster and Arcmaster — (arc lamps and recti-
fiers). Ballantyne Company, 1707 Davenport St., Omaha
2, Nebr.

Linotile^(resilient floor covering). Armstrong Cork
Company, P. O. Box 540, Lancaster, Pa.

Linowall — (wall covering. Armstrong Cork Com-
pany, P. O. Box 540, Lancaster, Pa.

Lorraine Carbon — (arc-light carbons). Carbons, Inc.,
Boonton, N. J.

Lucy Ellen — (chocolate almond candy bar). Com-
munity Industries, 811 S. Hamilton St., Sullivan, 111.

Lux — (lire extinguishers). Walter Kidde & Co.,
Inc., 675 Main St., Belleville 9, New Jersey.

M

Marlite-Delux, Velvet, Wood and Marble Patterns,
Polish — (prefinished wall panels). Marsh Wall Products,
Inc., Dover, Ohio.

Marvol — (disinfectant & deodorizing spray, also de-
stroys insects). Sanascent Company, Courtney & Nutt
Sts., Newburgh, "New York.

Masco — (amplifiers, public address equipment, sound
systems). Mark Simpson Mfg. Company, 32-28 49 St.,
Long Island City 3, N. Y.

Milapaco — (paper drinking cups and cup dispensers,
paper dispensers). Milwaukee Lace Paper Company,
1306 E. Meinecke Avenue, Milwaukee, Wisconsin.

Mir-O-Guard — (reflector guards). Morelite Company,
Inc., 600 West 57 St., New York, N. Y.

Mobiltone — (in-car speaker). Theatrecraft Mfg. Corp.,
1878 E. 18 St., Cleveland, Ohio.

Mobiltone DeLuxe — (in-car speaker with heater and
light). Theatrecraft Mfg. Corp., 1878 E. 18 St., Cleve-
land, Ohio.

Model H, Model P, Torridors — (unit heaters). Trane

Company, LaCrosse, Wisconsin.

Mogul — (projector arc lamps). Strong Electric Corp.,
87 City Park Avenue, Toledo, Ohio.

Monarch — (fire hose). Hewitt Rubber Division,
Hewitt Robins, Inc., Buffalo 5, New York.

N

Nat-Mat — (showcard boards). National Card, Mat &
Board Company, 4336 Caroll Avenue, Chicago, Illinois.

Nobatron — (DC power supply). Sorensen & Co., Inc.,
375 Fairfield Avenue, Stamford, Conn.

Nu-Notch — (mushroom ventilators or air diffusers).
Knowles Mushroom Ventilator Company, 583 Upper
Mountain Avenue, Montclair, New Jersey.

Oasis — (electric drinking water coolers). Ebco Mfg.
Company, 401 W. Town St., Columbus 8, Ohio.

Orotip — (projector carbons). National Carbon Co.,
Inc., 30 E. 42 St., New York 17, N. Y.

Pachin — (peppermints). Imported Delicacies Candy
Company, 150 Spring St., New York, N. Y.

Pearlex — (projector carbons). National Carbon Co.,
Inc., 30 East 42 St., New York 17, N. Y.

Pee Wee — (spotlight). Best Devices Co., Inc., 10516
Western Avenue, Cleveland, Ohio.

Peerless Hy-Candescent — (projector arc lamp). J.. E.
McAuley Mfg. Company, 552 W. Adams St., Chicago,
Illinois.

Peerless Magnarc — (projector arc lamp). J. E. Mc-
Auley Mfg. Company, 552 W. Adams St., Chicago,
Illinois.

Pennspoint — (floor coverings). Thomas L. Leedom
Company, Bristol, Pa.

Per-Fold — (theatre projection screens). Radiant Mfg.
Corporation, 2627 W. Roosevelt Road, Chicago 8,
Illinois.

'Pop'Corn Sez — (popcorn vendors, pre-popped pop-
corn). Auto Vending, Inc., 3612 Cedar Springs, Dallas
4, Texas.

Popsrite — (cocoanut oil). Blevins Popcorn Company,
3098 Charlotte Ave., Nashville, Tenn.

Portable — (projector arc lamps). Strong Electric
Corp., 87 City Park Avenue, Toledo, Ohio.

Powerstat Dimmers — (lighting dimmers). Superior
Electric Company, 83 Laurel St., Bristol, Conn.

Powerstat — (dimmers). Superior Electric Company,
83 Laurel St., Bristol, Conn.

Precipitron — (electrostatic air cleaners). Westing-
house Electric Corporation, B. F. Sturtevant Co., Divi-
sion, 420 Lexington Avenue, New York, N. Y.

Premiere — (bags and boxes). Blevins Popcorn Com-
pany, 3098 Charlotte Ave., 'Nashville, Tenn.

Pure Plus — (liquid popping oil). Bevins Popcorn
Company, 3098 Charlotte Ave., Nashville, Tenn.

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-55

R

Radcliffe — (floor coverings). Thomas L. Leedom
Company, Bristol, Pa.

Reflecto — (reflector mirrors). Morelite Company, Inc.,
600 West 57 St.. New York, N. Y.

Refrigerated Kooler-Aire — (packaged refrigeration
unit). U. S. Air Conditioning Corporation, Como Ave-
nue S. E. & 33rd, Minneapolis 14, Minn.

Remova-Panel — (supporting frames for letters). Ad-
ler Silhouette Letter Company, 3021 W. 36 St., Chi-
cago 32, Illinois.

Restfoam — (latex foam seat cushioning). Hewitt
Rubber Division, Hewitt Robins, Inc., Buffalo 5, N. Y.

Reveldex — (rotary record handling equipment). Die-
bold. Inc., Canton 2, Ohio.

Roto-Display King — (turntables). Gale Dorothea,
37-61 85 St., Jackson Heights, Long Island, N. Y.

Royal Soundmaster — (sound systems, speakers, sound-
heads). Ballantyne Company, 1707 Davenport St.,
Omaha 2, Nebraska.

S

Safe-T-Stak — (steel storage files). Diebold, Inc..
Canton 2, Ohio.

Sealuxe — (display systems, door hardware, lobby
post and rope erds, sand urns, speaker tubes, box
offices). Universal Corporation, 610 Denton Drive,
Dallas, Texas.

Silent Steel — (curtain track). Automatic Devices
Company, 1035 Linden St., Allentown, Pa.

Silver Service — (curtain machine). Automatic De-
vices Company, 1035 Linden St., Allentown, Pa.

Snaplite — (projection lenses;. Kolmorgen Optical
Company, 2, Franklin Ave., Brooklyn 11, N. Y.

Snow Man — (snow cone cups). Blevins Popcorn
Company, 3098 Charlotte Ave., Nashville, Term.

Solite — (advertising letters, glass and plastic). Falk
Glass Products Company, 5 Union Square, New York
3, N. Y.

Sonomaster — (dual-speed record player). Victor
Animatograph Corp., Davenport, Iowa.

Stabilarc — (motor generators). Automatic Devices
Company, 1035 Linden St., Allentown, Pa.

Stabiline — (automatic voltage regulators). Superior
Electric Company, 83 Laurel St., Bristol, Conn.

Stabiline Voltage Regulators — (automatic voltage
regulators). Superior Electric Company, 83 Laurel
St., Bristol, Conn.

Standard — (3-5-7 & 10 ton self-contained air condi-
tioners). Typhoon Air Conditioning Corporation, 794
Union St., Brooklyn, New York.

Super-Snaplite — (projection lenses). Kollmorgen Op-
tical Company, 2 Franklin Avenue, Brooklyn 11, N. Y.

Sup-R-Arc — (projection arc lamp). Hopkins and
Woods, 446 N. Illinois St., Indianapolis, Indiana.

Suprex — (projector carbons). National Carbon Co.,
Tnc, 30 E. 42 St., New York 17, N. Y.

Syncro-Dynamic — (35mm theatre sound projector).
Weber Machine Corporation, 59 Rutter St., Rochester,
N. Y.

Syncrofilm — (projection and sound equipment). Weber
Machine Corporation, 59 Rutter St., Rochester, New
York.

T

Thanks Bar — (chocolate covered short nougat bar).
Gold Medal Candy Company, 2857 W. 8 St., Brook-
lyn 24, N. Y.

Third Dimension — (changeable letters). Adler Silhou-
ette Letter Company. 3021 W. 36 St., Chicago 32,
Illinois.

Tolex — (vinyl resin plastic upholstery material). Tex-
tileleather Corporation, 607 Madison Avenue, Toledo,
Ohio.

Tolon — (vinyl resin plastic upholstery material). Tex-
tileather Corporation, 607 Madison Avenue, Toledo,
Ohio.

Tradex — (vertical-visible record handling equipment).
Diebold, Inc., Canton 2, Ohio.

Travertone — (acoustical tile products). Armstrong
Cork Company, P. O. Box 540, Lancaster, Pa.

Tri-Purpose Projector — (150 and 300 watt models ac-
cepting 2" x 2" slides and single and double frame
filmstrips). Society for Visual Education, Inc., 100 E.
Ohio St., Chicago 11, 111.

Trouper — (arc spotlights). Strong Electric Corp., 87
City Park Avenue, Toledo, Ohio.

Trusonic — (drive-in speakers, public address equip-
ment, sound systems, speakers). Stephens Mfg. Corp.,
8538 Warner Dr., Culver City, Calif.

U

Unitaires — (unit coolers). Westinghouse Electric
Corp., B. F. Sturtevant Co. Division, 420 Lexington
Ave., New York, N. Y.

US AIRCO — (air conditioning equipment). U. S.
Air Conditioning Corporation, Como Avenue S. E. &
33rd, Minneapolis 14, Minnesota.

Utility — (projector arc lamps). Strong Electric
Corp., 87 City Park Avenue, Toledo, Ohio.

Utility — (rectifiers). Strong Electric Corp., 87 City
Park Avenue, Toledo, Ohio.

V

V-Line Trays — (vertical record handling equipment).
Diebold, Inc., Canton 2, Ohio.

Velon-Flex — (plastic upholstery materials). Firestone
Industrial Products Company, Velon Division, Akron,
Ohio.

Venturafin — (unit heater). American Blower Com-
pany, Detroit, Michigan.

Vion — (directional signs and data strips). Vio-Glo
Plastics Corporation, 479 Sixth Avenue, New York
11, N. Y.

Vio-Ray — (blacklight lamps and fluorescent colors).
Vio-Glo Plastics Corporation, 479 Sixth Avenue New
York 11, N. Y.

W

Waterwite — (flat glass for all purposes). Bache,
Semon and Company, 640 Greenwich St., New York,

Y

Yorkaire — (conditioners). York Corporation, York,

Five Hundred Watt Motiograph Sound System for Drive-Ins

Left Rack: Top
Panel: SE- 7 5 55
switching panel. Ro-
tary switch controls
built-in monitor
speaker. Upper
switches control
ramp sound circuits;
lower row, ramp
lighting. Jewels be-
tween switch rows
indicate lamp opera-
tion. Middle Panel :
SE-7520 Power Unit,
supplying exciter
lamp d.c. Below: SE-
7558 ramp switching
panels, dividing in-
car speakers into 20
circuits.

Middle Rack: Two
MA - 7505A driving
amplifiers ; switching
panel permitting use
of either ; automatic
record player for
standard and new
long-playing records.

Right Rack: Two
250-watt amplifiers,
switching facilities
permitting either to
be used alone or both
in parallel; AM-FM
radio receiver.

!E::::H:iS!22
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« • • • •

Foresees New Method
Of Film Distribution

"A new system of motion picture dis-
tribution" was foreseen as a possibility by
General David Sarnoff, President of RCA,
in his company's new Ultrafax transmis-
sion system, which was unveiled at the
Library of Congress October 21st.

The new distribution method, according
to General Sarnoff, would consist of "a
combined service of Ultrafax and tele-
vision capable of transmitting a full-
length motion picture from a single nega-
tive in the production studio simultane-
ously to the screens of thousands of mo-
tion picture theatres throughout the
country."

Ultrafax, developed in cooperation be-
tween Eastman Kodak and RCA, consists
essentially of a television system and a
high speed camera with automatic devel-
oping features. Images appearing on the
television tube are photographed in l/30th
second and developed, fixed and dried
within 45 seconds. Anything from a mo-
tion picture to a newspaper can thus be
duplicated. At the initial demonstration
in the Library of Congress the entire
1047-page text of "Gone With the "Wind"
was transmitted, photographed, developed
and dried in two minutes.

Sinnet and Perdun
Named by Viking

Carl D. Sinnet has been named Direc-
tor of Sales for Viking Popcorn Machines,
Inc., and I. T. Perdun Service Manager,
according to an announcement by company
President R. A. Johnson.

The appointments are part of a recent
reorganization in the company's sales and
service divisions directed toward effect-
ing still further improvement in distribu-
tor and customer policies in 1949.

F/1.4 Attained by Kodak's
Latest 16-mm. Camera Lenses

A complete new line of professional
type 16-mm. motion picture camera lenses
has been announced by Eastman Kodak.
Speeds range from f/4.0 to f/1.4. They will
fit all recent Cine-Kodak 16-mm. cameras
with removable lenses, as well as most
16-mm. cameras of other manufacture and
many 8-mm. cameras. A new high quality,
rare-element optical glass, developed by
Kodak, is used for these lenses.

Theatre Circuits Join
Popcorn Association

Colonial Theatres of Valdese, N. C,
Martin Theatres of Columbus, Ga., and
State Theatres of Spring Valley Minn.,
are among organizations that have recent-
ly joined the National Popcorn Associa-
tion. Other new members include Conces-
sions Supply Company of Toledo, O.,
Miller Mercer Company of Springfield,
111., R. M. Tuttle Popcorn Company of
Spencer. Ia.

E-56

SHOWMEN'S TRADE REVIEW, November 6, 1948

Reserve Your Copy Two Up -To -Date Drive -In Displays

WRITE FOR FREE
1949 CATALOG
LISTING OVER A
THOUSAND ITEMS
AT THE LOWEST
MARKET PRICES.

Here are just a few items

SAVING YOU
25% to 40% AND MORE

DeVry XD Projectors, 3000' magazines, lenses,
1000W lamps, amplifier, speaker.

Completely rebuilt — per dual outfit $595.00

With low intensity arcs and 30 amp.

rectifiers $895.00

With high intensity arcs and rectifiers. .$1195.00
Exhaust fans: 10" $10.78

12" $13.75; 16" $18.15

Safety fire shutters, excellent condition:

8"x8" $7.95; 12"xl4" $10.95

Genuine RCA 868 photocells $2.95

Rebuilt Strong 1KW arclamps and 40 ampere

rectifiers, per pair $575.00

15 amp. Cetron rectifier tubes, guaranteed 1200

hours $4.95

Rebuilt Roth 50/100 amp. generator with panel

and rheostat, rebuilt $395.00

Automatic curtain control machine with

special Vt HP motor $129.50

Vinyl Plastic soundscreens Type X Spec"al Value —
quantity limited — worth twice our price.

Sq. ft 39V2C

Black Flameproofed Duvetyne Screen

masking cloth, 36" wide, per yard 69c

MAKE

DRIVE - IN EXHIBITORS
S.O.S. YOUR HEADQUARTERS

New Western Electric 500-watt booster amplifier,
enough power for 1000 cars and more. . . .$650.00
Rebuilt Hall & Connolly HC-11 Super high in-
tensity lamphouses. Per pair $795.00

Also full line in-car speakers, all types pro-
jection and sound equipments, floodlights, etc.

THOUSANDS OF BEAUTIFUL
USED AND REBUILT CHAIRS

350 American Seating in-
serted panel back, box
spring cushion chairs, all

rebuilt $5.25

422 Stafford fully uphol-
stered back, box spring
cushion chairs, all covered in
red plush. Good as is. .$4.95
750 Ideal Seating mohair
covered fully upholstered
metal lined back, spring
cushion seat. Completely re-
built and reupholstered $7.95

Get S. O. S. CHAIR
BULLETIN No. 15 for
other swell buys.

At S.O.S. you are always assured of Top
Quality and Lowest Prices — a combination
that cannot he beat. Twenty-two years of
strict adherence to square dealing.

The Motion Picture Industry's Department Store

S. 0. S. CINEMA SUPPLY CORP.

Dept. B, 602 W. 52nd Street, New York City 19, N. Y.

"64 Drive-In" at Muskogee, Oklahoma, uti-
lizes attraction board twenty-seven feet long
and more than three and a half feet high
with seventeen- and ten-inch changeable let-
ters. "Drive-In" (Daytona Beach, Florida)

uses name sign with 1170 incandescents and
976 feet of neon tubing, and red and blue
translucent plastic changeable letters. Both
of the attraction boards, and their change-
able letters, are by Wagner.

Air Conditioning for Drive-In Patrons

Summer air conditioner (above) and winter
heater (right) invented by Lloyd H. Overly
of Maryville, Tenn., and protected under pat-
ent pending.

Effective Marquee Compels Attention

BISCAYNE

: "The It

jar

NOES~: Years :

park mm '-

: 1UTOZ::
WEST OF
THEATRE

The Tmms TYaar-17

Full - width modern
attraction boards and
two fonts of change-
able letters on the
facade of Wometco's
Biscayne Plaza Thea-
tre, Miami Beach,
Florida, compel pas-
sersby to take notice
of what is play-
ing. Large letters are
16" cast aluminum,
smaller ones 10" third
dimension translu-
cent plastic, both by
Adler, on Adler "Re-
mova-Panel" frames.

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-57

Theatre Can Meet Video Threat,
Donald Hyndman Teils SMPE

Sees Enough "Alertness and Ingenuity" in Industry But
Warns That Action Next Year Will Be Too Late

Donald Hyndman, of Eastman Kodak
Company and Past President of the Society
of Motion Picture Engineers, told the as-
sembled SMPE at their 64th Semi-Annual
Convention in Washington that it is not
necessarily true that television will darken
every theatre in the United States by
1955, as predicted in some broadcasting
circles. The Convention was held at the
Hotel Statler, October 25th to 29th.

Mr. Hyndman declared that the motion
picture industry has enough "alertness
and ingenuity" to meet the challenge of
the new form of mass entertainment, but
added that time is short. He urged the-
atres to project television on their own
screens. He warned, however:

"The motion picture industry must act
now if it ever hopes to use television. A
year from now will be too late. Producers,
distributors and exhibitors alike must
unite and approach the FCC with evidence
that they intend immediate experimental
operation."

As the assembled engineers knew very
well, their Society has been trying for
years to hold on to certain television fre-
quencies for ultimate use by the theatre
industry, and has been finding it more
and more difficult to placate the FCC as
the theatre industry did nothing with
those frequencies while other industries
have been clamoring to get them.

The prediction that every theatre in the
country will be closed by television by
1955 is attributed to Mark Woods, Presi-
dent of the American Broadcasting Com-
pany. While denying the validity of the
prediction, Mr. Hyndman told reporters
that television was responsible for a 38
per cent decline in New York City the-
atre attendance on the night of the Louis-
Walcott fight.

Strong interest was shown at the con-
vention in the intermediate-film system
of theatre television, currently used by
the New York Paramount and under in-
tensive development by RCA. Richard
Hodgson of Paramount Pictures reviewed
the development and performance of this
system, in which the video image is not
projected to the screen but photographed
on motion picture film in the theatre. The
ribbon of film runs continuously through
the camera; through the automatic devel-
oping, printing and drying machine; and
through the projector; permitting projec-
tion of the image by ordinary means with-
in a minute or so after it is received.
Several samples of film, taken from the
air in New York, were shown. Advan-
tages of the arrangement are that the
video program need not be projected im-
mediately but can be fitted into the the-
atre's schedule; screen brightness and size
remain the same as for any projected mo-
tion picture; all equipment remains in
the projection room; definition is said to
be improved, and the program can be re-
peated like a newsreel if desired.

High speed motion picture photography

(up to 15,000,000 frames per second) and
the late developments in magnetic record-
ing were among other featured topics of
the convention.

A new method of controlling air-borne
infection in theatres, by using micro-
scopically-thin films of oil on horizontal
surfaces placed in the path of the air
stream was described by L. S. Green of

L. S. Green Associates. The oil-films act
in the manner of fly-paper to catch air-
borne germs and dust.

Altogether, sixty papers on technical
aspects of the industry were presented to
the engineers, and discussed by them, in
the course of the week-long session.

Earl Sponable was elected President
of the Society to succeed Loren Ryder;
Peter Mole was named Executive Vice-
President; William C. Kunzmann was re-
elected Vice-President and Robert M. Cor-
bin named Vice-President and Secretary.

Col. Nathan Levinson of Warner
Brothers was voted the Samue L. Warner
award; Peter Mole won the SMPE Prog-
ress Medal; Lawrence R. Martin, Donald
F. Lyman and Dr. Jasper S. Chandler, all
of Eastman Kodak, received the SMPE
Journal award for the best paper pub-
lished in the Journal during the past year.

The dawo No. 7600 In-Car Speaker

Functionally designed with full consideration given to
QUALITY, COST, APPEARANCE and SERVICING.

SPECBFfCATSONS FOR THE BEST BY TEST!

1. ACOUSTICS — Speaker case
lined with fibre-glass for de-
sired tonal rendition. Speaker
set back for bass response.

2. SERVICING — Top of junction
box removable. Individual
speakers removable from ter-
minal strip.

3. SPEAKER CASES— Size: 25/s"
x43/8"x6!/2 ". Material: Cast
Aluminum 20,000 Ibs./in. ten-
sile strength.

4. JUNCTION BOX— Size: 41/2"
X6V2". Material: Cast Alum-
inum 20,000 lbs. sq. in ten-
sile strength.

5. SPEAKERS — Size: 4" sq.
Waterproof.

DEPENDABILITY

$

16

.75

6. VOLUME CONTROLS —
Type: Wire Wound 340° Ro-
tation.

7. CORD — 6 ft. Weatherproof.
Koiled Kords optional $1.25
per set add.

8. KNOBS — Type: Brass
Bushed Plastic. Color: Red.

9. TRANSFORMER — Located
in Junction Box. 1000 Ohms
Impedance (adjusted to your
requirements upon request).

10. MOUNTING — Cast flange
to fit std. 2" pipe (23/s'' O.D.)
reducers to fit smaller pipes
at slight add. charge.

PER SET

As Illustrated

F.O.B. TOLEDO, OHIO

QUALITY

DAWO CO.

145 N. ERIE STREET

TOLEDO 2, OHIO

E-58

SHOWMEN'S TRADE REVIEW, November 6, 1948

Request for Literature

Showmen's Trade Review 11/6/48
1501 Broadway, New York 18, N. Y.

Please send, free and without obligation, the
literature checked below.

J □

4 □

7 □

10 □

13 □

2 □

5 □

8 □

11 □

14 □

3 □

6 □

9 □

12 □

IS □

I would also like to have free literature on
the items of equipment checked below.

-STRUCTURAL
MATERIALS

□ Theatre Front
□Exterior Wall

□ Interior Wall

□ Sound Absorbing

□ Roofing

□ Insulating

FURNISHING
MATERIALS

□ Floor Covering

□ Rubber Mats

□ Runners

□ Stair Treads

□ Flooring

□ Draperies

□ Upholstery

□ Carpet

□ Crowd Controls

□ Chairs

□ Sand Urns

□ Lounge Furniture

LIGHTING
EQUIPMENT

□ Fluorescent Lamps
|~| Germicidal Lamps

□ Ultra- Violet Lamps

□ Spot & Flood Lights

□ Decorative Fixtures

SOUND
EQUIPMENT

□ Soundheads

□ Amplifiers

□ Loudspeakers

□ Sound System

□ Public Address

□ Hearing Aids
□Tubes
□Test Reels

STAGE
EQUIPMENT

□ Curtains

□ Curtain Controls

□ Decorative Fabrics
□Dimmers

□ Footlights

□ Border Lights

□ Spot & Flood Lamps

□ Switchboards

□ Stage Rigging

□ Stage Hardware

MAINTENANCE
MATERIALS

□ Vacuum Cleaners

□ Deodorants

□ Disinfectants
["[Uniforms

HEATING AND
VENTILATING
□Air Conditioning

□ Air Diff users

□ Odor Removal

□ Blowers and Fans

□ Unit Coolers

□ Unit Heaters

ADVERTISING.
EQUIPMENT

□ Marquee

□ Changeable Letters

□ Name Sign
□Attraction Boards

□ Display Frames

□ Display Cases

BOX-OFFICE
EQUIPMENT

□ Ticket Registers

□ Change Machines
□Ticket Boxes

□ Price Signs

□ Box-Office Safes

VENDING
EQUIPMENT

□ Popcorn Machines

□ Popcorn Warmers

□ Peanut Roasters

□ Sales Aids

□ Candy Display Cases

□ Beverage Machines

□ Popcorn

□ Peanuts

□ Beverages

□ Theatre Candy

PROJECTION
EQUIPMENT

□ Arc Lamps

□ Generators

□ Rectifiers

□ Projectors

□ Reflectors

□ Screens
[~| Carbons

□ Carbon Savers

□ Cueing Devices

□ Film Splicers

□ Fire Shutters

□ Safety Devices

□ Incandescent Lamps

□ Projector Parts

□ Magazines

□ Pedestals
□Reels

□ Reel End Alarms

□ Rewinds

EQUIPMENT LITERATURE

November 6, 1948

OJ

Name

Theatre

Address

City and State.

We make every effort to obtain for you any useful information you desire — without cost or
obligation. Merely clip the adjoining column and return it to us with your name, name of
theatre and address printed plainly and legibly at the bottom. Check the appropriate numbers
for desired items of literature described below; for information on other technical subjects
listed, check the appropriate adjoining squares.

AIR CONDITIONING AND HEATING. A com-
plete line of air conditioning, refrigeration and heating
equipment is presented in a two-color, twelve page
booklet by Airtemp Division of Chrysler Corporation.
Equipment listed (and fully described) includes not
only "unit" air conditioners, but also gas, oil and coal
fired winter conditioners, all-year conditioning com-
binations, boilers, water-heaters, automatic stokers and
refrigeration units. The pamphlet will serve as a very
handy reference to some of the most basic essentials of
such apparatus, and a useful addition to the theatre-
man's technical bookshelf. (#1)

AIR DIFFUSER. A six-page, two-color folder de-
scribes in full detail the new Agitair model "RTC"
diffusing device. This diffuser, designed to assure ef-
fective distribution of conditioned air regardless of the
shape of the area to be conditioned, "blows" in one,
two, three or four directions as required, and can also
distribute more air in some directions and less in
others, as required. It offers the architect and engineer,
the bulletin says, "a product which will fit into their
design, instead of making their design conform to the
diffuser." It can be obtained in sizes to fit standard
tile dimensions, eliminating any need for on-the-job tile
cutting. The bulletin gives a great deal of information
as to the variety of types in which this diffuser is
available, methods of installation, and how the device
operates. The same manufacturer's wind-actuated air
exhausters, and high efficiency filters, are also illus-
trated and described. (#2)

CURTAIN CONTROLS AND TRACKS. Curtain
control motors, drives, carriers and tracks for all thea-
tres, large or small ; and for all applications including
round-the-corner curtain action and rear-fold curtain
action, are pictured, diagrammed and described in a
three-color, twelve-page folder issued by Vallen, Inc.
The several models of controls listed provide curtain
action ranging from 40 to 225 feet per minute, ac-
cording to the size of the opening and the requirements
of showmanlike operation. Floor sheaves, batten clamps
and other devices associated with control of the curtains
are also pictured in self-explanatory drawings. Theatre-
men who are planning a new theatre, who are not
wholly satisfied with the curtain action in their present
houses, or who contemplate adding live entertainment to
their present programs, should find this booklet one of
absorbing interest. (#3)

DRIVE-IN SPEAKER-MICROPHONE. By .the
touch of a button the patron converts his drive-in
speaker into an inter-com microphone for ordering re-
freshments. Order confirmed, he releases the button,
and the speaker returns to its entertainment function.
This speaker, and other drive-in equipment including
junction boxes, ramp control panels and ramp entrance
indicator, are described in literature of the Drive-In
Theatre Equipment Company, which will be mailed to
you promptly on request. (#4)

EMERGENCY POWER. STR's Theatre Advisory
Council advises every theatre to install a separate,
emergency source of lighting power, the type to depend
on the theatre's size and location. (STR for Oct. 9,
1948, Page E-9.) A 20-page, 2-color catalog by D. W.
Onan & Sons lists a wide variety of gasoline-driven
and diesel-electric generators in types suited to supply-
ing either full voltage and current directly to the
theatre's mains, or to charging emergency storage bat-
teries. Full details of electrical output, type of start-
ing, type of fuel, dimensions and weight are given for
each model. (#5)

GLASS PROJECTION PORT. Larger theatres
have long closed in their projection ports with high
quality glass to keep noise out of the auditorium and
dust off the projection lens. Such equipment has been
individually tailored to the theatre, and proportionately
expensive. Lower-cost, factory-made glass projection
ports are now within reach of every budget. They are
described in a bulletin, issued by Murch Electric Cor-
poration, which is well worth a few minutes of, any
theatreman's time. (#6)

LENS CHART. As easy to use as a multiplication
table, a new lens chart just issued by Kollmorgen
Optical Corporation tells at a glance what focal length
lens to use for any projection throw and screen width ;
what the picture width will be at a given projection
distance with a lens of given focal length; or what
the projection distance must be for a given lens and
screen width. The chart is varnished for durability;
and for pocket convenience has been produced in the
size 354x654 inches. These are the charts distributed
at the Kollmorgen booth at the Tesma-Tedpa show held
in St Louis September 28th to 30th. Those who did not

attend the Tesma gathering, but would like one of the

charts, can obtain it by checking Square #7 in the
adjoining coupon. (#7)

METAL MOULDINGS. The Eighth Edition of
Ames Metal Moulding Company's catalog pictures
quite literally hundreds of mouldings; some metal-
covered wood, some extruded aluminum or stainless
steel. They present every type of flat, round, grooved,
ribbed, fluted, stepped, angular and curved surface and
combination of surfaces imaginable, fitting them to every
decorative scheme and every style of architecture. Snap-
on devices for easier installation are pictured and de-
scribed, as are caps, channels, angles and miscellaneous
shapes. Accessories such as poster frames, kick-plates,
push-plates, door saddles, prefinished metal in coils,
and nickeled nails and brads are listed, and some of
them illustrated. (#8)

PROJECTION ACCESSORIES. Slide projectors,
carbon savers, fire shutters, spotlights, color wheels,
rewind pulleys, and port-hole fire shutters are illus-
trated and described in ample detail in a nine-page
catalog issued by Best Devices Co. A price list is
included. Managers and projectionists will wish to
send for this catalog even if not immediately in the
market for the material it lists, in order to know what
is available. It is yours for the asking. (#9)

PROJECTION LAMP. Details of the construction
and operation of the new Forest Electronic arc lamp,
and of the advantages claimed for it, are set forth in
an eight-page, two-color brochure. Five photographs
show internal construction and functioning ; two others
and a series of drawings picture the high intensity
type of tail flame and gas-ball formed in operation.
All internal parts are fully identified by lettered ar-
rows, while the accompanying text explains what each
part does and how it does it. (#10)

PROJECTION LENSES. The Kollmorgen Super-
Snaplite and Snaplite ' lenses (f/1.9 and f/2.0 respec-
tively) are described in detail in a two-color, six-page
brochure issued by Kollmorgen Optical Corporation.
These lenses are coated for greater efficiency and her-
metically sealed in one-piece mounts. Also illustrated
and described is the Kollmorgen Series 1 Snaplite, de-
signed for good projection at low cost. Included in
the brochure is a list of fittings, by means of which any
Kollmorgen lens can be used with any of twenty-three
models of American-made projector mechanisms. (#11)

QUONSET CONSTRUCTION. A 20-page, two-
color, illustrated brochure issued by Stran-Steel Divi-
sion of Great Lakes Steel Company presents an inter-
esting account of the origin, history and development
of nailable steel frame construction and its evolution
into Quonset design. Anyone concerned with modern
methods of reducing building costs will find valuable
background information in this clearly- written, easily-
understood booklet, which tells a fascinating story.
(#12)

RUNNER ENDS. Metal runner ends for the pro-
tection of every type of rubber, .carpet or fabric run-
ner have been brought out in new form by Lorraine
Manufacturing Corp. They are rust-proof, and attach
to the runner very simply, without riveting or sewing,
no mechanical skill at all being needed. An illustrated
bulletin describes these handy runner ends. (#13)

SAFETY STEP LADDER. Safety ladders ranging
in height from three to sixteen feet and suited to a
very wide variety of theatre uses are illustrated and
described in detail in a two-color pamphlet by Dayton
Safety Ladder Co. They have shoes with replaceable
vacuum-cup treads to prevent slipping; guard rails
around the working platform as a guard against step-
ping off; steel-truss-braced construction to insure
rigidity, and trussed steps. Wooden parts are built of
airplane spruce. Eight models of different height are
listed; and prices, weights and structural details for
each model are fully set forth. (#14)

VACUUM CLEANING. Effective cleaning of thea-
tre screens, drapes, ornamental surfaces, upholstery,
and stairways; and in-place shampooing of theatre car-
pets, are illustrated and explained in a four-page folder
issued by National Super Service, Inc. The bulletin
describes the best methods of using the Super vacuum
cleaner, and the technical details of the cleaner itself.
The information it contains will prove definitey helpful
to anyone concerned with the practical problems of
theatre houeskeeping. (#15)

i

SHOWMEN'S TRADE REVIEW, November 6, 1948

E-59

HELPFUL BOOKS

Everything that anybody will ever want
to know about pipe, whether used for
plumbing, for heating or for air condi-
tioning, can be found in the latest edition
of Crocker's "Piping Handbook," pub-
lished by the McGraw-Hill Book Com-
pany.

The material included, in fact, covers
more than any theatreman will ever want
to know about pipe; but everything he
will need to know about it is there too,
and it is all well-indexed and easy to
find.

The author, Sabine Crocker, is mechan-
ical engineering consultant for.the Detroit
Edison Company. He is assisted by a dis-
tinguished list of collaborators.

Separate chapters deal with pipe valves
and fittings, heat insulation, hangers and
supports, heating systems, plumbing sys-
tems, water-supply piping, fire-protection
piping, and refrigeration piping; as well as
with formulas, properties of fluids and
metallurgy of piping materials.

The "Piping Handbook" is attractively
bound in red leatherette and" contains
1376 pages, 25 of which are devoted to the
index. The price is $7.50.

Nat'l Carbon Company's New
Plastic Drapes Resist Flame

National Carbon Company has devel-
oped ornamental draperies of a new plas-
tic fabric. These come in. effects resem-
bling linen, chintz or taffeta, and in many
patterns. Washable with warm soap suds
and requiring no ironing, they are flame-
resistant. At present the draperies are
sold through leading department stores
only, but National Carbon expects to make
them available for theatre and other in-
dustrial uses through standard supply
channels in the course of the next few
months. In addition to furnishing fin-
ished draperies, the material will be avail-
able by the yard for those who prefer to
make up their own ornamental hangings.

Tesch Merchandise Manager
Of RCA Film Recording Group

Walter L. Tesch, who began his business
career with RCA in 1922 as a dynamo-
tender at a wireless station on Long
Island, has been appointed Merchandise
Manager of the Film Recording Group,
according to an announcement by Barton
Kreuzer, manager of RCA's theatre and
film recording activities.

Industrial 16-mm. Booms

DeVry Corporation reports booming
activity in industrial use of 16-mm. with
more than 2,000 orders for narrow-gauge
projectors in the past few months. In-
cluded among the purchasers were The
Coca-Cola Company, Western Electric
Company, Bell Telephone and Zenith
Radio.

"Voice of Theatre Speakers"
JOE HORNSTEIN has it!

40 to 75 amperes

FOREST

6-tnbe RECTIFIERS

MODEL 7S-V-6 . . . The result of highly technical
knowledge gained from building rectifiers for radar
and other intrinsic scientific devices — achieving a
new high for rectification efficiency at the lowest
possible cost of power. Designed for all theatres
using Suprex or Simplified High Intensity Projec-
tion. Built-in remote control relays with provisions
for operating spotlights. Full 3-phase rectification.
No moving parts. Power with flexibility — constant
and uniformly smooth current — no flicker. Quiet
and ease of operation. Sturdily constructed all
steel case.

Insist on the Best — Forest Products:

75-V-6 and 45-V-6 Rectifi

ers, Super MCS,

LD-60 and LD-30 Bulb

Type Rectifiers,

Rectifying Tubes and

Sound Screens.

FOREST Mfg. Corp.,

9-11 W. Park St.
Newark, N. J.

more than 5,000 major
theatres in the world use

"Voice of the Theatre"

SPEAKER SYSTEMS

To make the most of the product you play —
make the most of the sound on the sound track.
"Voice of the Theatre" is a ten year investment
in "boxoffice", enables you to get the benefits of
future sound track improvements, as well as the
utmost quality from today's sound tracks.

ilr -tr & & -ir -k

There is a "Voice of the Theatre" speaker system
for every size theatre. Ask your supply dealer for
information about modernizing your present sys-
tem with "Voice of the Theatre". "Voice of the
Theatre" speaker systems are supplied as stand-
ard equipment by most leading theatre sound
system manufacturers.

161 Sixth Ave.,
New York 13, N. Y.

1161 N. Vine St.,
Hollywood 38, Calif.

E-60

Manufacturers'' Descriptions of Modern Theatre Equipment

(Also See Advertisements, Listed in Adjoining Column)

Adler Silhouette Letter Company

Modern marquee program display is
given new high attraction value through
the use of Adler "Third Dimension" Plas-
tic Letters, which come in various colors
and may be used interchangeably with
Adler Cast Aluminum Letters in various
sizes, on the same supporting frames.
These 2 -tone Plastic Letters embody the
original Adler "Third Dimension" design,
and are tough and strong, with solid tri-
angular bevels and integrally molded sup-
porting means, practically unbreakable.
New 17" size is now available.

Air Devices, Incorporated

Agitair Air Filters — "FM" high velocity
permanent, cleanable.

Agitair Air Diffusers — Square or rect-
angular in design. Tailor-made to suit
conditions of each application. Assembled
in a variety of vane arrangements to pro-
vide "blows" in one — two — three or four
directions.

Agitair Air Diffusers — Circular. Fabri-
cated of spun aluminum, pleasing appear-
ance, quiet and efficient in performance.

Agitair Air Exhausters — Wind-actuated
for general ventilating and exhausting
service. Constructed of heavy gauge steel,
corrosion-resistant finish. No moving parts,
nothing to go wrong.

Century Projector Corporation

Continued Century engineering devel-
opment has resulted in a 1949 model of
the well-known Model C, single shutter,
and Model CC, double shutter, mechan-
isms. Standardization and accessories make
mechanisms adaptable and interchange-
able to all conditions.

All four Century soundheads, designed
in cooperation with Western Electric Com-
pany, equipped with Academy of Mo-
tion Picture Arts and Sciences Award-
winning film stabilization, have nutter
content less than half of any other equip-
ment.

Century offers sound systems to meet
all requirements from smallest regular
theatre to largest drive-in with central
or in-car loudspeakers.

Great Lakes Steel Corporation

Quonset all-steel arch-rib buildings,
framed with nailable Stran-Steel framing.
Available in six basic sizes: Quonset 20,
2A4, 32, 36, 40 and Multiple, adaptable to
a wide variety of uses. Available through
a nation-wide dealer and distributor or-
ganization.

Griggs Equipment Company

Griggs chairs feature solid steel stand-
ards with tubular front and back edges.
End standards can be single or double
tube type as desired. Hinges are all ball
bearing equipped. Covering materials
highest grade, vinyl resin coated. Reason-
able price and high quality are standard
with Griggs.

Heywood Wakefield Company

Heywood-Wakefield has available a
complete line of theatre chairs in smart

fabrics and colorful enamel finishes on the
steel parts. Models include the famous
"Encore" chair with coil spring cushion
and padded back; the two "Airflo" models
(high back and low back) equipped with
the spring base "rocking chair" mechan-
ism and with full coil spring units in the
seat and the back; and the "Medalist"
which has a coil spring seat and a veneer
back. Also available are cocoa mats and
matting for theatre use plus a wide as-
sortment of chromium tubular furniture.

Kollmorgen Optical Corporation

Super-Snaplite f/1.9 projection lenses,
in focal lengths from 2" to 5". Six ele-
ments, anastigmat, hermetically sealed
one piece mount, coated optics through-
out. Series II Snaplite f/2.0 projection
lenses, 3%" to 7" focal length. Hermetical-
ly sealed, four elements, coated lenses
throughout. Series I Snaplite, 2" to 7"
focal length, coated lenses optional. Sound
optical systems.

LaVezzi Machine Works

LaVezzi Machine Works manufacture
replacement parts for motion picture pro-
jectors under the trade name of LaVezzi
Super-Service. A complete service de-
partment is maintained for the factory re-
building of all makes of theatre projec-
tors and intermittent movements. Parts
and service are sold only through theatre
equipment supply dealers.

National Super Service Company

A powerful highly specialized heavy
duty suction cleaner equipped with tools
especially designed for theatre cleaning is
the product of National- Super Service
Company, Inc. The Super cleaner can be
instantly converted into a blower for
boosting popcorn boxes and debris out
from under seats. A screen cleaning brush,
upholstery brush, carpet tool, bare floor
tool and a spot light mounted on the han-
dle are among the specialized Super tools.

Wagner Sign Service, Incorporated

Marquee sign display equipment. Main-
tenance-free translucent plastic letters
4", 8", 10", 17" sizes in gorgeous, deep,
jewel-like colors. Red, green, blue, amber
and black. Shock-proof. 60% stronger.
Practical, patented slotted method of
mounting. Stainless steel window-type
frames for openings of any dimensions in
one panel, making it unnecessary to join
together a series of small signs. Slotted
aluminum letters in many styles and col-
ors in 4", 6", 10", 12", 16", 24", 30" sizes.

Wenzel Projector Company

The new magazine recently engineered
by the Wenzel Projector Co. and displayed
at the TESMA-TEDA show at St. Louis,
will be in production in November.

The repair hammer, which has been so
favorably received with its replaceable
fibre head, can now be obtained with a
replaceable aluminum tip. Those owning
hammers can purchase these tips.

SHOWMEN'S TRADE REVIEW, November 6, 1948

ADVERTISERS' INDEX

Equipment & Maintenance Sec.

Adler Silhouette Letter Co... . E-17
3021 W. 36th St., Chicago 32, 111.

Air Devices, Inc E-28

17 East 42nd St., New York 17, N. Y.

Altec Service Corp E-S9

250 W. 57th St., New York, N. Y.

American Popcorn Co E-34

Box 12, Sioux City 6, Iowa.

American Seating Co E-41

9th and Broadway, Grand Rapids 2,
Mich.

Associated Ticket & Register Co., Inc. . . E-41

346 West 44th St., New York 18, N. Y.

Automatic Devices Co E-39

1035 Linden St., Allentown, Pa. Ex-
port Office: 220 W. 42nd St., New
York, jj. Y.

Capitol Stage Lighting Co E-36

527-529 West 45th St., New York 19,

N, Y.

Carbons, Inc E-32

Boonton, N. J.

Century Projector Corp E-38

729 7th Ave., New York 19, N. Y.

Columbus Show Case Co E-31

870 W. Fifth Ave., Columbus 12, Ohio

Dawo Co E-57

145 N. Erie St., Toledo 2, Ohio

F & Y Building Service E-6

328 E. Town St., Columbus 15, O.

Forest Mfg. Corp E-59

9-11 W. Park St., Newark, N. J.

General Die & Stamping Co E-36

266 Mott St., N. Y. 12, N. Y.

General Register Corp E-34

36-20 33rd St., Long Island City 1,
N. Y. '

Goodall Fabrics, Inc E-14

525 Madison Ave., New York 22. N. Y.

Great Lakes Steel Corp E-5

Stran-Steel Division, Penobscot Bldg.,

Detroit 26, Michigan
Griggs Equipment Co E-40

Belton, Tex.
Heywood Wakefield Co E-7

Gardner, Mass.
Hornstein, Joe, Inc E-6, E-36, E-39 E-59

630 9th Ave., New York, N. Y.
Ideal Seating Co E-25

521 Ann St., Grand Rapids, Mich.
International Projector Corp Back Cover

92 Gold St., New York, N. Y.
Kollmorgen Optical Corp E-33

2 Franklin Ave., Brooklyn 11, N. Y.
LaVezzi Machine Works E-6

4635 W. Lake St., Chicago 44, 111.
Lorraine Rubber Engineering Co. . E-41

286 Fifth Ave., JM ew York, N . Y .
National Carbon Co E-8

30 E. 42nd St., New York 17 , N. Y.
National Studios E-41

145 W. 45th St., New York 19, N. Y.
National Super Service Co., Inc... E-37

1951 N. 13th St., Toledo 2, O.
National Theatre Supply E-35

92 Gold St., New York, N. Y.
Novelty Scenic Studios, Inc E-43

32-34 W. 60th St., New York 23, N. Y. .,
RCA Service Corp E-34, E-36, E-39

Front and Cooper Sts., Camden, N. J.
C. F. Simonin's & Sons, Inc E-4

Tioga & Belgrade bts., .riiiladelphia

34, Pa'.

S.O.S. Cinema Supply Corp E-56

602 W. 52nd St., New York 19, N. Y.
Sportservice, Inc E-36

Hurst Bldg., Buffalo, N. 1 .
Strong Elec. Corp E-3

87 City Park Ave., Toledo 2, O.

Typhoon Air Conditioning Co., Inc E-21

794 Union St., Brooklyn 15, N. Y.
United States Air Conditioning Corp. . . E-2

Como Ave., S.E. at 33rd, Minneapolis

14, Minn.

Vallen, Inc E-39

Akron, O.

Wagner Sign Service, Inc E-13

216-218 S. Hoyne Ave., Chicago 12,
III.

Wenzel Projector Co E-37

2505-19 S. State St., Chicago 16, 111.

While every precaution is taken to insure ac-
curacy, we cannot guarantee against the possi-
bility of an occasional change or omission in
this index.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S TRADE REVIEW

A

Title Company

Abbott & Costello Meet Frankenstein.U-I

Accused, The Pars.

Act of Violence MGM

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Adventures of Silverado Col.

Affairs of a Rogue ... Col.

Affairs of Adelaide, The 20th-Fox

Air Hostess Col.

Alaska Patrol FC

Alias A Gentleman MGM

Alias Nicky Beal Para.

\ll My Sons U-I

ill's Well Ind.

Amboy Dukes, The U-I

An Ideal Husband 20th-Fox

An Innocent Affair UA

An Old-Fashioned Girl EL

Angel in Exile Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

April Showers WB

Arch of Triumph UA

Are You With It? U-I

Arizona Ranger RKO

Arkansas Swing, The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger EL

Atlantis. The Lost Continent U-A

B

Babe Ruth Story, The Allied

Bad Boy Allied

Bad Men of Tombstone.., AA

Bad Sister U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th- Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Beyond Glory Para.

8. F.'s Daughter MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bill and Coo Rep.

Bitter Victory Para.

Black Bart U-I

Black Eagle, Story of a Horse Col.

Blanche Fury EL

Blonde Ice FC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

■>nod on the Moon RKO

Bodyguard RKO

Bomba, the Jungle Boy Mono.

Bonanza ! Col.

Borrowed Trouble UA

Boston Blackie's Chinese Venture. . Col.

8oy With Green Hair, The RKO

Bribe, The MGM

Bride Goes Wild, The MGM

Broken Journey EL

Brothers, The U-I

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bush Christmas U-I

c

Caged Fury Para.

Calamity Jane & Sam Bass U-I

Calendar, The EL

Campus Sleuth . , Mono.

Canadian Pacific 20th-Fox

Canon City EL

Casbah U-I

Caught MGM

Challenge, The 20th-Fo*

Checkered Coat, The 20th-Fo-»

Chicken Every Sunday 20th-Fox

Clay Pigeon RKO

Cleopatra Arms WP

Code of Scotland Yard Rer>.

Colorado Territory WB

Connecticut Yankee, A Para.

Corridor of Mirrors T7

Counselor at Gun-Law E-L

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Production or
Block Number, (SP in this column indicates Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Office
Slant: b. Asterisk: following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, *C: Cinecolor, *M: Magnacolor,

*U: Trucolor, *V: Vitacolor. Audience Classification it
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis in-
dicate type of story in accordance with following key
(B) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wo) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS

CURRENT

Time Rel.
Mins. Date

Refer to

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 111... 9/6/48 b7/24/48

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/15/48 b5/l/48

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 b2/7/48

6 Smart Woman (D) A B. Aherne-C. Bennett-B. Sullivan 93... 4/30/48 D3/13/48

COMING

Bad Boy Nolan-Wyatt-Murphy-Gleason

Bad Men of Tombstone B. Sullivan-M. Reynolds-B. Crawford Dec. '48 a8/21/48

Stampede Rod Cameron-Gale Storm

Strike It Rich R. Cameron-B. Granville-D. Castle a9/25/48

When a Man's a Man G. Madison-R. Calhoun-G. Storm

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling

Deadline Sunset Carson-Pat Starling

Fighting Mustang Sunset Carson-Pat Starling

Look-Out Sister Louis Jordan

Six-Shooter Sunset Carson-Pat Starling

Sunset Carson Rides Again Sunset Carson-Pat Starling

Sunset Carson Strikes Back Sunset Carson-Pat Starling

64... 4/15/48
62... 3/1/48
67... 9/15/48

COLUMBIA

CURRENT

.3/25/48 b5/8/48

.7/29/48

.5/6/48 b5/22/48

. .Aug. '48 b7/3/48

..9/16/48 a7/3/48

..6/3/48 b8/21/48

..July '48 b6/5/48

..June '48 b3/8/48

..Nov. '48 ...blO/16/48

..9/9/48 b8/14/48

..10/7/48 b9/4/48

..May '48 ....b4/17/48

..Oct. '48 b8/21/48

..Aug. '48 ....b6/12/48
..Apr. '48 ....D3/13/48

..4/8/48 b6/12/48

..4/15/48 b5/15/48

..Nov. '48 ...bl0/23/48

..3/18/48 b4/3/4*

..10/21/48 ....b7/31/48

..Mar. '48 b2/7/48

..9/23/48

..3/30/48 b4/10/48

..Aug. '48 ....b4/24/48

..7/8/48 b7/10/48

..5/13/48 b6/19/48

..9/30/48 b9/18/48

..Oct. '48 a6/5/48

..Sept. '48 ....b9/4/48

Adventures in Silverado (W)F W. Bishop-G. Henry-E. Buchanan.

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart

Best Man Wins (C)F E. Buchanan-A. Lee-R. Shayne

Black Arrow, The (D)F L. Hayward-J. Blair-G. Maeready.

Black Eagle, Story of a Horse W. Bishop- V. Patton-G. Jones

Blondie's Reward (C)F Singleton-Lake-Simms-Kent

Coroner Creek *C (D) A R. Scott-M. Chapman-G. Maeready.

Fuller Brush Man, The (OF Red Skelton-Janet Blair

Gallant Blade, The *C (D)F L. Parks-M. Chapman-V. Jory

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker

I Surrender Dear (M)F Gloria Jean-David Street

Lady from Shanghai, The (My)A Rita Hayworth-Orson Welles

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randell 98.

Lulu Belle (D) D. Lamour-G. Montgomery-A. Dekker. 87.

Mating of Millie, The (C)F G. Ford-E. Keyes-R. Randall 85.

My Dog Rusty (D)F T. Donaldson-J. Latel-J. Lloyd 64.

Port Said (D) A Gloria Henry- William Bishop 68.

Return of October, The *T (C)F G. Ford-T. Moore-A. Sharpe 86.

Return of the Whistler (My)*' M. Duane-L. Aubet-R. Lane 61.

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel 58.

Sign of the Ram, The (D) A S. Peters-A. Knox-P. Thaxter 84.

Singin' Spurs Hoosier Hot Shots-Patricia White 62.

Song of Idaho (M-C)F Hoosier Hot Shots-Kirby Grant 67.

Strawberry Roan, The *C (W)F G. Autry-G. Henry-J. Holt 76.

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76.

Trapped By Boston Blackie (M) C. Morris-J. Vincent-R. Lane 78.

Triple Threat (D)F Top Pro Football Players 70.

Untamed Breed, The *C S. Tufts-B. Britton-G. "G." Hayes

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91

COMING

Affairs of a Rogue (D)A Jean-Pierre Aumont-Joan Hopkins 111 b5/8/4a

Air Hostess G. Henry- W. Wright-R. Ford

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/47

Blondie's Big Deal P. Singleton-A. Lake-L. Simms

Blondie Hits the Jackpot Penny Singleton- Arthur Lake

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al/10/48

Blondie's Secret Singleton-Lake-Kent-Simms a7/3/48

Bonanza! G. Ford-I. Lupino-E. Buchanan

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/4»

Crime Doctor's Diary Warner Baxter-Lois Maxwell

Dark Past, The William Holden-Lee J. Cobb a7/10/4»

Devil's Henchmen, The W. Baxter-M. B. Hughes-M. Mazurki

Her Wonderful Lie Janis Carter-Marc Piatt

Jolson Sings Again *T Parks-Hale-Donath-Demarest

Jungle Jim Johnny Weissmuller- Virginia Grey a9/18/48

Knock On Any Door H. Bogart-J. Derek-S. Perry a9/18/48

Ladies of the Chorus A. Jergens-R. Brooks-M. Monroe a7/3/48

Law of the Barbary Coast R. Shayne-A. Jergens-S. Dunne

Leather Gloves C. Mitchell- J. Nigh-B. Edwards 75. .. 11/11/48 a6/12/48

Loaded Pistols Gene Autry-Barbara Britton a7/3/48

Lone Wolf and His Lady, The Ron Randell- June Vincent a9/ll/48

Lost One, The (O)A Nelly Corradi-Gino Mattera 84 b4/3/48

Lost Tribe, The J. Weissmuller-E. Verdugo-M. Dell

Lovers, The Cornel Wilde -Patricia Knight a9/25/48

Make-Believe Ballroom Randell-Warwick-Welles-Courtland

Man from Colorado, The *T (D) Glenn Ford-Ellen Drew-Wm. Holden a5/24/47

Manhattan Angel G. Jean-R. Ford- A. Tyrrell a6/12/48

Mr. Soft Touch Glenn Ford -Evelyn Keyes a9/18/48

Mutineers, The Jon Hall-Adele Jergens

Racing Luck Stanley Clements-Gloria Henry 11/18/48 a7/17/48

Riders of the Whistling Pines Gene Autry- Jimmy Lloyd a7/31/48

Rough Sketch Jennifer Jones- John Garfield

Rusty Saves a Life T. Donaldson-G. Henry-S. Dunne a7. 10/48

Slightly French Lamour-Carter-Parker-Ameche a5/8/48

Smoky Mountain Melody Roy Acuff-Smoky Mountain Boys

Song of India Sabu-T. Bey-G. Russell a7/31/«

Undercover Man G. Ford-N. Foch a7/31/48

Walking Hills. The R. Scott-E. Raines-W. Bishop a7/3/48

Wild Bill Doolin R. Scott- J. Ireland-N. Beery, Jr

Westerns

55... 7/1/48

Blazing Across the Pecos Charles Starrett-Smiley Burnette.

Challenge of the Range Charles Starrett-Smiley Burnette

Desert Vigilantes Charles Starrett-Smiley Burnette

El Dorado Pass Charles Starrett-Smiley Burnette 10/14/48

Laramie Charles Starrett-Smiley Burnette

Phantom Vailey ..Charles Starrett-Smiley Burnette 52... 2/19/48

Quick On The Trigger Charles Starrett-Smiley Burnette

Trail to Laredo C. Starrett-S. Burnette-J. Bannon 54... 8/12/48

West of Sonora .... Charles Starrett-Smiley Burnette 55... 3/25/48

Whirlwind Raiders Charles Starrett-Smiley Burnette 54... 5/13/48

EAGLE LION current

805 Adventures of Gallant Bess *C (D)F 0. Mitchell-A. Long-F. Knight 73..

821 Assigned to Danger (My) G. Raymond-N. Nash-R. Bice 66..

906 Behind Locked Doors (D) A L. Bremer-R Carlson-D Fowley ...... 61..

.Broken Journey (D) A P- Calvert-M. Grahame-F. L. Sullivan. . 89

826 Canon City (Doc) A 6. Brady-J. Corey-W. Bissell 82..

824 Close-Up (D)A A- Baxter-V. Gilmore-R. Kollmer 83..

820 Cobra Strikes, The (My) F S. Ryan-R. Fraser-L. Brooks 61..

817 Enchanted Valley, The *C (D)F A. Curtis-A. Gwynne-C. Grapewin 77..

904 Hollow Triumph (D)A Paul Henreid-Joan Bennett 83..

903 In This Corner (D)F S. Brady-A. Shaw-J. Millican 61%

831 Lady at Midnight (My)F R- Denning-F. Rafferty-J. Searle 59..

815 Man from Texas (D)F J. Craig-J. Johnston-L. Bari 71..

825 Mickey *C (C)F L. Butler-B. Goodwin-I. Hervey 87..

819 Noose Hangs High (C)F Abbott-Costello-Downs-Calleia 77..

830 Northwest Stampede *C {C)F J. Leslie-J. Craig-J. Oakie 79..

818 October Man, The (D) A J. Mills-J. Greenwood-E. Chapman 85..

902 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136..

813 Open Secret (D)A J. Ireland- J. Randolph-R. Bohnen 70..

822 Raw Deal (D)A D. O'Keefe-C. Trevor-M. Hunt 79..

816 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn 102..

829 Shed No Tears (D)A W. Ford- J. Vincenf-R. Scott 70..

827 Spiritualist, The (D) A T. Bey-L. Bari-C. O'DonneU 78..

823 Sword of the Avenger (D)A R. Del Gado-Sigrid Gurie 72..

COMING

An Old -Fashioned Girl G. Jean- J. Lydon-F. Rafferty

Big Cat, The *T L. McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D)A V. Hobson-S. Granger 95 b3/20/48

Calendar, The (C)A Greta Gynt-John McCallum 79 b6/5/48

Counselor at Gun-Law *C J. Bannon-P. Stewart-E. Lynn

Esther Waters (D) A Kathleen Ryan-Dirk Bogarde 108 bl0/2/48

910 He Walked By Night Scott Brady-Richard Basehart 80 a7/10/48

It Always Rains on Sundays G. Withers- J. Warner 92 bll/29/47

907 Let's Live a Little (C)A H. Lamarr-R. Cummings-A. Sten 85 blO/30/48

Man Wanted Anabel Shaw -Robert Lowery

908 Million Dollar Weekend (D)F G. Raymond-S. Paull-F. Lederer 73 blO/16/48

Mr. Perrin and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt 92 b8/28/48

828 Oliver Twist (D)F R. Newton-A. Guinness-K. Walsh 116 b7/3/48

Parole Turhan Bey-Michael O'Shea a8/21/48

Philo Vance's Peril W. Wright-L. Belasco-R. Ames bl/25/47

Sp. Red Shoes, The »T (D) A A. Walbrook-M. Goring-M. Shearer 133 b7/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz ••

Reign of Terror R. Cummings-A. Dahl-R. Basehart

Ride, Ryder, Ride Jim Bannon -Peggy Stewart

Saraband for Dead Lovers *T (D) A S. Granger-F. Rosay-J. Greenwood 94 blO/2/48

Strange Mrs. Crane, The (D) A M. Lord-R. Shayne-P. Watkin 59. '. blO/30/48

Tulsa *T S. Hayward-R. Preston-P. Armendariz alO/2/48

.10/10/48 b7/31/48

.5/19/48 a4/17/48

.10/17/48 ....b9/ll/48

.9/12/48 b4/24/48

.6/30/48 b6/26/48

.6/9/48 blO/9/48

.4/24/48 b5/22/48

.3/27/48 b4/3/48

.8/30/48 b8/14/48

.9/19/48 b9/4/48

.8/8/48 b7/31/48

.3/6/48 b4/3/48

.6/23/48 b6/19/48

.4/17/48 b4/10/48

.7/28/48 b7/3/48

.3/20/48 b9/6/47

.9/12/48 b9/18/48

.5/5/48 b7/17/48

.5/26/48 b5/22/48

.4/3/48 b4/3/48

.7/2/48 b7/24/48

.7/7/48 b8/7/48

.6/2/48 b5/15/48

Westerns

Gun Fighter Lash LaRue -Fuzzy St. John-M»ry Scott

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54.

857 Prairie Outlaws E Dean-R. Ates-J. Holt 57.

858 Tioga Kid, The (W)F E. Dean-R. Ates-J. Holt 54.

855 Westward Trail, The (W)F E. Dean-R. Ates-P. Planchard 56.

FILM CLASSICS

Alaska Patrol Richard Travis-Helen Westcott

Appointment With Murder (My)F John Calvert-Catherine Craig

Blonde Ice (D)A Leslie Brooks-Robert Paige

Daughter of Ramona *C P. Reed-M. Vickers-D. Woods

Devil's Cargo (M) A J. Calvert-R. Hudson-R. Karns

File 649, State Dept. *C Lundigan-Bruce-Loo-Ahn

Inner Sanctum (D) A Mary Beth Hughes-Charles Russell.

Miraculous Journey *C (D)F R. Calhoun-A. Long-V. Grey

Money Madness H. Beaumont -F. Rafferty-H. Warde.

Sofia *C Gene Raymond-Sigrid Gurie

The Argyle Secrets (My)F W. Gargan-M. Lord-R. Byrd

Unknown Island »C V. Grey-B. MacLane-P. Reed

Will It Happen Again? (Doc) A Adolph Hitler-Eva Braun

.4/10/48
.5/12/48
.6/17/48
.3/13/48

.al2/18/47
..D3/27/48

.b3/20/48
.b3/13/48

67.
73.

61.

.May '48
.Apr. '48

.blO/16/48
. .b5/22/48

.b3/20/48

62.
76.
73..
82..
63..
76.
62..

.Oct. '48 .
.Sept. '48
.Apr. '48
.Sept. '48
.May '48
.10/15/48
.May '48

..bl0/2/48
..b8/14/48
...b4/3/48
. .b8/28/48
,.b4/24/48

.b5/22/48

METRO-COLDWYN- MAYER

CURRENT

818 Alias a Gentleman (C-D)A W. Beery-T. Drake-D. Patrick 76.

820 B. F.'s Daughter (D)A B. Stanwyck-Heflin-C. Coburn ....108.

827 Big City (D)M M. O'Brien-R. Preston-D. Thomas 103.

819 Bride Goes Wild, The (C)F v. Johnson-J. Allyson-B. Jenkins 97.

829 Easter Parade *T(M)F J. Garland-F. Astaire-P. Lawford 103.

831 Date With Judy, A *T (C)F W. Beery-J. Powell-E. Taylor 113.

826 Homecoming (D) A Gable-Turner-Baxter-Hodiak 113.

903 Julia Misbehaves (C)F G. Garson-W. Pidgeon-P. Lawford 99.

901 Luxury Liner «T (M)F G. Brent-F. Gifford-J. Powell.... 99.

904 No Minor Vices (C)A D. Andrews-L. Palmer-L. Jourdan 96

828 On An Island With You *T (M)F E. Williams-P. Lawford 107

825 Pirate, The *T (M)A J. Garland-G. Kelly-W. Slezak.. 102.'

830 Search, The (D)F Montgomery Clift- Aline MacMahon....l05.

905 Secret Land, The (Doc)F U. S. Navy 70

902 Southern Yankee, A (C)F R. Skelton-B. Donlevy-A. Dahi! . . . . . . . '. 90.

824 State of the Union S. Tracy-K. Hepburn-V. Johnson 124.

821 Summer Holiday »T (C)A Rooney-De Haven-Huston-Morgan 92.

817 Three Daring Daughters *T (M)F J. MacDonald-J. Iturbi-J. Powell 115.

Three Musketeers, The *T (D)F Turner-Kelly-Allyson-Heflin 123.

.Mar. '48 b2/7/48

.Apr. '48 ....b2/21/48

. June '48
.Mar. '48
.July '48
.July '48
.May '48

. . .b3/27/48
...b2/28/48
...b5/29/48
...b6/19/48
.b4/10/48

.Oct. '48 b8/14/48

..Sept. '48 ...b8/21/48

..Nov. '48 bl0/9/48

..June '48 b5/l/48

..June '48 b4/3/48

..Aug. '48 ,...b3/27/48

..Oct. "48 b8/28/48

..Sept. '48 b8/7/48

..Apr. '48 b3/27/48

..5/20/48 b3/13/48

..Mar. '48 bz/14/48

..Nov. '48 ...blO/16/48

SHOWMEN'S TRADE REVIEW

Title

Company

Counterfeiters, The 20th-Foi

Jountess ot Monte Cristo U-l

Coroner Creek CoL

Cover-Up UA

Creeper, The 20th-Foi

Crime Doctor's Diary CoL

Criss-Cross U-I

Cry of the City 20th-Foi

D

Daredevils of the Clouds Rep

Dark Past ; ... Col

Daughter of Darkness Para.

Daughter of the Jungle Rep.

Daughter of Ramona FC

Date With Judy, A MGN

Date With Murder, A FC

Dead Don't Dream, The .UA

Dear Murderer UI

Decision of Christopher Blake WB

Deep Waters 20th- Fox

Design for Death RKG

Devil's Cargo FC

Devil's Henchmen, The Cot

Disaster .Para.

Docks of New Orleans Mono

Double Life, A UI

Down to the Sea in Ships 20th-Fo«

Dream Girl Para

Drums Along the Amazon Rep.

Dude Goes West, The Allie<3

Duel in the Sun Selznick

Dulcimer Street U-l

Dynamite Para

E

Easter Parade . , MGM

Easy Does It Para.

El Paso Para.

Embraceable You WB

Emperor Waltz, The Para.

Enchanted Valley EL

Enchantment RKO

End of the River UI

Escape 20th- Fo»

Esther Waters EL

Every Girl Should Be Married RKO

Eyes of Texas Rep

F

Fallen Idol, The 20th-Fos

False Paradise UA

Family Honeymoon U-l

Fan, The 20th-Fo»

Far Frontier Rep.

Feathered Serpent, The Mono.

Feudin', Fussin' and A-Fightin' U-I

Fighter Squadron WB

Fighting Back 20th-Fo»

Fighting Father Dunne RKO

File 649, State Dept FC

Flamingo Road WB

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para

For the Love of Mary U-I

Force of Evil MGM

Forever Amber 20th- Fo«

Fort Apache RKO

Fountainhead, The WB

Four Faces West UA

French Leave Mono

Fuller Brush Man Col

Fury at Furnace Creek 20th-Foi

G

Gallant Blade Col

Gallant Hombre UA

Gallant Legion, The Rep.

Gay Amigo UA

Gay Intruders 20th-Foi

Gentleman From Nowhere Col.

Gentleman's Agreement 20th-Foi

Girl From Jones Beach WB

Girl From Manhattan, The UA

Give My Regards to Broadway . 20th-Foa

Golden Eye, The Mono.

Good News MGM

Good Sam RKO

Grand Canyon Trail Rep.

Great Gatsby, The Para.

Great Sinner, The MGM

Green Grass of Wyoming 20th- Fox

Green Promise Ind.

Guns of Hate RKO

H

Half- Past Midnight 20th-Foi

Hamlet U-I

Happy Times WB

Harpoon SGP

Hatter's Castle Para

Hazard Para.

He Walked by Night EL

Heart of Virginia ....Rep

Heiress, The ...Para.

Henry the Fifth UA

Henry, the Rainmaker Mono.

Her Wonderful Lie ..Col

Here Comes Trouble UA

High Fury UA

High Tension Mono.

Hills of Home ..MGM

Holiday Camp U-I

Hollow Triumph EL

Homecoming MGM

Homicide WB

Homicide for Three Rep.

House Across the Street WB

Hunted. The Allied

JHOWMtN > TRADE REVIEW

Title Company

i

I Became a Criminal WB

Idol of Paris Wb

L, Jane Doe Rep.

Impact UA

(n This Corner EL

Incident .' Mono.

Indian Agent RKO

Indian Scout UA

Inner Sanctum FC

Inside Story, The Rep.

Interference RKO

I Remember Mama RKO

Iron Curtain 20th-Fox

Iron Dukes Mono.

Isn't It Romantic ? Para.

I Surrender Dear Col.

<t Always Rains on Sunday EL

It's a Great Feeling WB

i Was a Male War Bride 20th-Fox

I Wouldn't Be in Your Shoes Mono.

J

Jiggs and Maggie in Court Mono.

Jinx Money Mono,
oan of Arc RKO

Joe Palooka in Winner Take All. .Mono.

John Loves Mary WB

Tohnny Belinda WB

Jolson Sings Again Col.

judge Steps Out, The RKO

iulia Misbehaves MGM
une Bride WB
ungle Goddess SGP

Jungle Jim Col.

Jungle Patrol 20th-Fox

K

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt, 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door CoL

L

Ladies of the Chorus Col.

Lady at Midnight EL

Laff-Time UA

larceny U-I

Last Bandit, The Rep.

i*st of the Wild Horses SGP

Law of the Barbary Coast CoL

Le Silence est D'Or RKO

Leather Gloves -CoL

Let's Live a Little EL

Letter From an Unknown Woman . . U-l

Letter to Three Wives 20th- Fox

Let's Live Again 20th-Fox

Life of Riley U-I

Life With Father WB

Lightnin' in the Forest Rep.

Little Women MGM

Live Today for Tomorrow U-I

Loaded Pistols CoL

Lone Wolf & His Lady CoL

Long Denial, The RKO

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Love Happy UA

Lovers, The Col.

Loves of Carmen Col.

Luck of the Irish, The 20th-Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Macbeth Rep.

Madonna of the Desert Rep.

Mad Wednesday UA

Make-Believe Ballroom CoL

Man About the House 20th- Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The CoL

Man From Texas EL

Manhattan Angel Col.

Man on the Eiffel Tower. . .Independent

Man Wanted EL

Mark of the Lash SGP

Mask for Lucretia, A Para.

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-I

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend E_L

Mine Own Executioner 20th- Fox

Miracle of the Bells RKO

Miraculous Journey FC

Miss Mink of 1949. 20th-Fox

Miss Tatlock s Millions Para.

Mr. Belvedere Goes to College. 20th-Fox
Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa. . ... .RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Reckless Para.

Mr. Soft Touch CoL

Money Madness FC

Montana WB

Montana Belle Rep.

Moonrise Rep.

Mother Is a Freshman 20th-Fox

Mourning Becomes Electra RKO

Mozart Story, The SGP

Music Man Mono.

Mutineers, The Col.

My Brother Jonathan Mono.

COMING

Act of Violence V. Heflin-R. Ryan-J. Leigh a8/14/4*

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant alO/2/48

Big Jack Wallace Beery -Mar jorie Main

Bribe, The R. Taylor-A. Gardner-C. Laughton a8/14/48

Caught J. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-Johnson-Donlevy a8/14/4»>

Force of Evil Garfield-Pearson-Gomez-Windsor Jan. '49 . . . .alO/30/48

Great Sinner G. Peck-A. Gardner-W. Huston

Hills of Home (D)F Lassie-E. Gwenn-D. Crisp 91... Dec. '48 blO/9/48

Kissing Bandit, The *T F. Sinatra-K. Grayson Jan. '48 a8/23/47

Little Women *T Allyson-Lawford-Taylor-O'Brien alO/9/48

Neptune's Daughter *T R. Skelton-E. Williams-R. Montalban

Piccadilly Incident (D)A Anna Neagle-Michael Wilding 88 D8/31/47

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall

Stratton Story, The J. Stewart-J. Allyson-F. Morgan

Sun in the Morning *T J. MacDonald-C. Jarman, Jr.-Lassie a8/14/4»

Take Me Out to the Ball Game *T Sinatra- Williams-Kelly-Garrett .'alO/9/48

Three Godfathers J. Wayne-P. Armendariz-H. Carey, Jr Jan. '49 a8/14/48

Words and Music *T J. Garland-M. Rooney-G. Kelly Dec. '48 . a8/14/48

MONOGRAM current

4708 Angels' Alley (D)F L. Gorcey-H. Hall-B. Benedict 67..

4713 Campus Sleuth (My)F F. Stewart-J. Preisser-B. Sherwood 57..

4712 Docks of New Orleans (My)F Roland Winters-Victor Sen Young 64..

4714 French Leave (C-D)F Jackie Cooper-Jackie Coogan 64..

4720 Golden Eye, The (My)F R. Winters-M. Moreland-V. Sen Young. 68.'.

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Eiyse Knox 70. .

4717 Jinx Money (My)F Gorcey-Hall-Caldwell-McKay 68..

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64..

.... 79..

.3/21/48
,4/18/48
.4/4/48
.4/25/48
.8/29/48
.5/23/48
,6/27/48
.9/19/48
.8/8/48 .
.9/5/48 .

.3/7/48 .,
.3/14/48
.7/11/48 .
. 10/10/48
.7/25/48 .
.6/13/48 .

. 12/19/48
.1/9/49 .

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey 66.

My Brother Jonathan (D)A M. Denison-D. Gray 105.

4705 Rocky (D)F Roddy McDowall-"Rags"-E. Barrier 76.

4710 Rose of the Rio Grande Movita-John Carroll 60.

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best 65.

4726 Smuggler's Cove (C)F L. Gorcey-H. Hall-G. Dell 66.

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler 82.

4715 Stage Struck (D)A Audrey Long-Kane Richmond 71.

COMING

Big Fight, The J. Kirkwood-L. Errol-D. Bruce.

Bomba, the Jungle Boy Johnny Sheffield-Peggy Ann Garner

4806 Feathered Serpent, The R. Winters-K. Luke-M. Moreland

Henry, the Rainmaker R. Walburn-W. Catlett-W. Tracy

4803 Incident W. Douglas-J. Frazee-J. Compton 66.

Iron Dukes L. Gorcey-H. Hall-G. Dell

4805 Jiggs & Maggie in Court Joe Yule-Renie Riano-Wanda McKay 12/12/48

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy. . 81. .. 11/28/48

Temptation Harbour (D)A Robert Newton-Simone Simon 110

4727 Trouble Makers Gorcey-Hall-Dell-Parrish 69... 1/2/49 .

_ Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54... 7/18/48

4768 Courtin' Trouble Jimmy Wakely-Cannonball Taylor 56. .. 11/21/48

4762 Cowboy Cavalier T. Wakely-C. Taylor 7/4/48 ,

Crashing Through Whip Wilson-Christine Larson

4755 Crossed Trails Johnny Mack Brown-Raymond Hatton. 53... 4/11/48

4753 Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57... 8/15/48

4756 Frontier Agent Johnny Mack Brown-Raymond Hatton. 56... 5/16/48

Gallant Texan Jimmy Wakely-"CannonbaU" Taylor

4758 Gunning For Justice J. M. Brown-R. Hatton-E. Finley 55... 11/7/48

Hidden Danger J. M. Brown-R. Hatton -M. Terhune 12/5/48

4761 Oklahoma Blues J. Wakely-C. Taylor-V. Belmont 56... 3/28/48

4764 Outlaw Brand J. Wakely-C. Taylor 58 ... 10/24/48

4765 Partners in the Sunset J. Wakely-Cannonball Taylor 53... 5/6/48 .,

Passage West Jimmy Wakely-Dub Taylor 12/26/48

4766 Range Renegades J. Wakely-C. Taylor-C. Larson 54... 6/6/48 .

4767 Rangers Ride Wakely-Taylor-Belmont 56... 9/26/48

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55... 10/3/48 ,

4763 Silver Trails Wakely-Taylor-Larson 53... 8/22/48 .

4752 Triggerman Johnny Mack Brown -Raymond Hatton. 56... 6/20/48 .

PARAMOUNT current

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready 82... 9/3/48 ..

4713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan.. 95... 4/9/48 ..

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61... 7/30/48

4711 Caged Fury (D)F Richard Denning-Sheila Ryan 61... 3/5/48 ..

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85... 7/23/48 .

4720 Emperor Waltz, The *T (C)F Bing Crosby-Joan Fontaine 103... 7/2/48 ..

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich-J. Lund 116. . .8/20/48 .

4718 Hatter's Castle (D) A R.Newton-J.Mason-D.Kerr.... 105. . .6/18/48 .

4716 Hazard (C)F P. Goddard-M. Carey-F. Clark 100. . .5/28/48 .

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87... 10/8/48 .

4712 Mr. Reckless (D)F W. Eythe-B. Britton-W. Catlett 66... 3/26/48 .

4803 Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund 81 ... 10/22/48

4710 Saigon (D) A A. Ladd-V. Lake-D. Dick 94... 3/12/48 .

4714 Sainted Sisters, The (C-D)A V. Lake-J. Caulfield-B. Fitzgerald 89... 4/30/48 .

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71... 6/11/48 .

4723 So Evil My Love (D)A R. Milland-A. Todd-G. Fitzgerald., 109. ..8/6/48 ..

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90... 9/24/48 .

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57... 5/14/48 .

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146... 4/2/48 ..

4719 Waterfront at Midnight (D) A W. Gargan-M. B. Hughes-R. Travis 63... 6/25/48 .

.1/14/49 .
.3/4/49 ..

..bl/31/48
. ..06/5/48
..D5/15/48
...D5/8/48
.blO/30/48
...05/8/48
. .b5/22/48
..b8/28/48
..b6/19/48
..D7/24/48
. .b3/13/48
...b5/8/4i

. .b9/25/48
.blO/30/48
. .b6/12/48
..b5/ 15/48

.a9/ 18/48
.a8/21/48

.D9/11/48
.b3/29/47
.a7/10/48

.b6/19/48
bi/21/48

.'ba/i«/4f
..bs/Q/a

..bS/8/48
.b6/19/«
.b4/I7/«
,03/20/48
.b8/21/48
, b2/28/48
.b7/17/48
..b2/7/48
.b3/ 13/48
.b4/17/48
.b3/13/48
.b7/31/48
.b3/13/48
.b9/27/47
..b5/8/48

COMING

4808 Accused, The L. Young-R. Cummings-W. Corey 101.

4812 Alias Nicky Beal R. Milland-T. Mitchell-A. Totter 93.

Bitter Victory Cummings-Scott-Lynn-Arden

4814 Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix 107. . .4/15/49 .

Daughter of Darkness (D)A Anne Crawford-Maxwell Reed 91

4806 Disaster (D)F R- Denning-T. Marshall-D. O'Flynn 60... 12/2/48 .

4809 Dynamite W. Gargan-L. Brooks-O. Welles 68... 1/28/49 .

Easy Does It B. Hope-R. Fleming-R. Young

El Paso *C Payne-Russell-Hayes-Hayden

Great Gatsby, The A. Ladd-B. Field-B. Sullivan

Heiress, The DeHavilland-Richardson-Hopkins-Clift

Mask for Lucretia, A P. Goddard- J. Lund-M. Carey

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101. . .11/19/48

4810 My Own True Love (D) P. Calvert-M. Douglas-W. Hendrix 84. . .2/4/49 ..

Now and Forever C. Rains-M. Carey-W. Hendrix

One Woman A. Ladd-D. Reed-J. Havoc

4807 Paleface, The *T (C)F B. Hope-J. Russell-R. Armstrong 91. . .12/24/48

Samson and Delilah *T H. Lamarr-V. Mature-G. Sanders

.a6/19/48
. a9/25/48

. .al/31/48
..b2/28/48
.bl0/23/48

. .a6/12/48

. .36/12/48
. .a8/21/46
..a9/25/48
. .D9/11/48
. .a8/16/47
. .a5/lt/41
. .a9/25/48
.bl0/23/48

4804 Sealed Verdict (D) A R. Milland-F. Marly-B. Crawford 83.

Sorrowful Jones Bob HoDe -Lucille Ball

Special Agent W. Eythe-L. Elliott-C. Mathews

4813 Streets of Laredo *T M. Carey-W. Holden-W. Bendix

Top O'the Morning B. Crcsby-B. Fitzgerald-E. Crowe

4811 Whispering Smith *T A. Ladd-R. Preston-B. Marshall 88.

RKO RADIO

.11/5/48 b9/ll/4S

a7/10/4»

86/26/48

.3/25/49 a9/25/48

. 63.
.172.

CURRENT

814 Arizona Ranger, The (D)F T. Holt-J. Holt-N. Leslie

951 Best Years of Our Lives F. March-M. Loy-D. Andrews...

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas 86.

905 Bodyguard (My) A L. Tierney-P. Lane-P. Reed 62.

907 Design for Death (Doc)F Japanese Cast 48.

Enchantment David Niven-Teresa Wright

816 Fighting Father Dunne (D)F ....Pat O'Brien-Darryl Hickman 93.

870 Fort Apache (D) A J. Wayne-H. Fonda-S. Temple.. 127.

962 Good Sam (C)F Gary Cooper-Ann Sheridan 114,

819 Guns of Hate (W)F Tim Holt -Nan Leslie 61

868 I Remember Mama (C-D)F I. Dunne-B. Bel Geddes-O. Homolka. . .134

864 Le Silence est D'Or (C)A Maurice Chevalier-M. Dernen 89

991 Melody Time *T (M)F R. Rogers-D. Day-Andrews Sisters 75

869 Miracle of the BeUs (D) F. MacMurray-Valli-F. Sinatra 120

904 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120

622 Mystery in Mexico (My)F W. Lundigan-J. White-R. Cortez 65

903 Pearl, The (D) A P. Armendariz-M. E. Marques 78

R21 Race Street (D) A G. Raft-W. Bendix-M. MaxweU 79

901 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mitchum 92

817 Return of the Badmen (W)A Randolph Scott-Anne Jeffreys 90

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92

413 Tarzan and the Mermaids (D)F Weissmuller-Joyce-Christian 67

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95

902 Variety Time (Vaudeville)F Kennedy-Errol-Carle 59

961 Velvet Touch, The (D)A Russell-Genn-Trevor-Greenstreet 97

.2/18/49 a6/14/47

Trade

Shown

.May '48 b4/3/48

.Dec. '47 ...bll/23/46

.June '48 b4/10/48

.Sept. '48 b9/4/48

.Sept. '48 b2/7/48

.Nov. '48 a7/3/48

.June '48 D5/15/48

.Mar. '48
.Sept. '48
.June '48
.Mar. '48
.June '48

. ..b3/13/48
. ..b7/31/48
. ..b5/22/48
...b3/13/48
. .blO/25/47

.7/8/48 b5/22/48

.Mar. '48 b3/6/48

.9/3/48

.June '48 b6/26/48

.Sept. '48 b2/14/48

.July '48 D6/26/48

.Nov. '48 b8/7/48

.July '48 b5/15/48

.Oct. '48 b8/28/48

.Nov. '48 b9/4/48

.May '48 b4/3/48

.Nov. '48 b6/26/48

.Aug. '48 b8/7/48

.Aug. '48 ....D7/24/48

COMING

Baltimore Escapade R. Young-S. Temple- J. Agar a8/21/48

909 Blood on the Moon Mitchum-Bel Geddes-Preston-Brennan a6/12/48

Boy With Green Hair *T O'Brien-Ryan-Hale-Stockwell a6/12/48

Brothers in the Saddle T. Holt-R. Martin -R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

908 Every Girl Should Be Married G. Grant-F. Tone-D. Lynn a9/ll/48

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin-Martha Hyer

910 Indian Agent T. Holt-R. Martin -N. Leslie a7/5/47

Interference Mature-Ball-Scott-Tufts a9/ll/48

Joan of Arc *T (D)F I. Bergman-J. Ferrer-F. L. Sullivan 145 bl0/23/48

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias a7/5/47

Long Denial, The M. O'Hara-M. Douglas-B. Williams a6/5/48

Mr. Joseph Young of Africa Johnson- Armstrong-Toomey-Moore

Roseanna McCoy F. Granger- J. Evans-R. Basehart

Roughshod (D) R. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt -Richard Martin

Set-Up, The Robert Ryan

Stagecoach Kid Tim Holt-Richard Martin- Jeff Donnell

Tarzan's Fountain of Youth L. Barker-B. Joyce-E. Ankers a8/21/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window, The B. Hale-B. Driscoll-A. Kennedy a5/15/48

SHOWMEN'S TRADE REVIEW

Title

Company

REPUBLIC

CURRENT

719 Angel in Exile Carroll-Mara-Gomez-Bedoya . . .

728 Bill and Coo *U (N)F George Burton's Birds

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow.

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke..

720 Drums Along the Amazon Brent-Ralston-Aherne-Bennett .

732 Eyes of Texas *U (W)F R. Rogers-Trigger-L. Roberts...

90.

61.
60.
60.
86.
70.

715 Gallant Legion, The (W)F W. EUiott-J. Schildkraut-A. Booth 88.

60.
85.
87.
60.
58.

707 Heart of Virginia (D)F Janet Martin-Robert Lowery

710 I, Jane Doe (D)F R. Hussey-J. Carroll- V. Ralston

705 Inside Story, The (C-D)F M. Hunt-W. Lundigan-C. Winninger

709 King of the Gamblers (DA Janet Martin-William Wright

706 Lightin' in the Forest (D)F L. Roberts-D. Barry-W. Douglas

Sp. Macbeth (D) A O. Welles-J. Nolan-D. O'Herlihy 107.

704 Madonna of the Desert (D)F L. Roberts-D. Castle-D. Barry 60.

T14 Moonrise (D) A D. Clark-G Russell-E. Barrymore 90.

733 Nighttime in Nevada (W)F R. Rogers-Trigger-A. Mara 67.

708 Old Los Angeles (W) W. EUiott-J. Carroll-C. McLeod 88.

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61.

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60.

718 Sons of Adventure Russel Hayden-Lynne Roberts 60.

712 Train to Alcatraz (D) A D. Barry- J. Martin- W. Phipps 60.

731 Under California Stars *U (W)F R. Rogers- J. Frazee-A. Devine 70.

COMING

Daughter of the Jungle L. Hall- J. Cardwell-S. Leonard

Far Frontier, The *U R. Rogers-Trigger-G. Davis

734 Grand Canyon Trail *U R. Rogers-A. Devine- J. Frazee 67..

Homicide for Three W. Douglas-A. Young-F. Withers

Last Bandit, The *T W. Elliott-A. Booth-A. Devine

Montana Belle Jane Russell-George Brent

Plunderers, The *U R. Cameron-L. Massey 87..

Ked Pony, The *T (D) M. Loy-R. Mitchum-L. Calhern

Rose of the Yukon S. Brodie-M. Dell-W. Wright

Wake of the Red Witch Wayne-Russell-Young-Mara

Rel.
Date

.9/3/48 a7/17/48

..3/28/48 bl2/27/47

..10/24/48 b9/4/48

.8/10/48 b7/31/48

..11/1/48 a8/28/48

..7/15/48 b7/24/48

.7/25/48 b5/29/48

..4/25/48 b5/8/48

..5/25/48 b5/ 15/48

..3/14/48 b3/27/48

..5/10/48 b6/5/48

..3/25/48 b4/24/48

..10/1/48 . . . .blO/16/48

..2/23/48 b3/13/48

..10/1/48 b9/ll/48

..8/29/48 bl0/30/48

..4/25/48 al/17/48

..9/11/48 b9/4/48

..5/31/48 b6/5/48

..8/28/48

..6/28/48 b7/17/48

..5/1/48 b5/15/48

..2/8/49 al0/30/48

. . 12/29/48 .... a9/25/48

. . 11/15/48

..12/8/48 a7/17/48

. . 2/15/49 alO/30/48

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack

654 California Firebrand *U (W)F Monte Hale-Adrian Booth

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons

758 Denver Kid, The A. Lane-E. Waller

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller

756 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller.

Renegades of Sonora A. Lane-E. Waller-R. Barcroft

Sheriff of Wichita A. Lane-L. Wilde-R. Barcroft

741 Son of God's Country (W)F Monte Hale-Pamela Blake

861 Sundown in Santa Fe A. Lane-E. Waller

66b Timber Trail *U (W)F M. Hale-L. Roberts- J. Burke

652 Under Colorado Skies *U Monte Hale-Adrian Booth

60..
63..
60. .
60.
60.
60. .

60.
60.
67.
65.

.12/1/48 a7/24/48

alO/25/47

. 1/5/49 a9/25/48

.1/1/49 a9/25/48

.4/15/48 b5/8/48

.4/1/48 b5/8/48

.5/13/48 b5/29/48

.10/1/48

.9/15/48 b9/ll/48

. 7/25/48

.11/24/48

.1/22/49

.9/15/48 b9/25/48

.11/5/48

.6/15/48 ....b7/10/48
.12/15/47 ...bl2/27/47

SCREEN GUILD PRODUCTIONS

Dead Man's Gold L- LaRue-F. St. John-P. Stewart 58... 9/10/48

Frontier Revenge Lash LaRue-Fuzzy St. John

4804 Harpoon J- Bromfield-A. Louis 85... 9/24/48

My Dear Secretary UA

My Dream Is Yours WB

My Own True Love Para.

Mystery in Mexico ....RKO

N

Naked City U->

Neptune's Daughter MGM

Nicholas Nickelby U.-i

Night Beat WB

Night Has a Thousand Eyes Para.

Night Unto Night WB

Night Wind 20th-Foa

Nighttime in Nevada Rep.

No Minor Vices MGM

Noose Hangs High EL

Northwest Stampede EL

Now and Forever Para

0

October, Man, The EL

O'Flynn, The U-l

Old Los Angeles Rep

Oliver Twist EL

Olympic Cavalcade UA

Olympic Games of 1948 EL

On an Island With You MGM

One Last Fling WB

One Night With You Ul

One Sunday Afternoon WB

One Touch of Venus U-l

Open Secret EL

One Woman Para.

Out of the Storm Rep

Outpost in Morocco UA

P

Paleface Para

Parole E-L

Pearl, The RKO

Philo Vance's Peril EL

Piccadilly Incident MGM

Pirate, The MGM

Pitfall UA

Plunderers, The Rep

Port Said Col

Portrait of Jennie SRO

Prairie, The SG

Prejudice Ind

Prince of Foxes 20th- Foi

R

Race Street RKO

Rachel and the Stranger RKO

Racing Luck Col

Raw Deal EL

Red Canyon U-I

Red Pony, The Rep

Red River UA

Red Shoes, The EL

Red Stallion in the Rockies EL

Reign of Terror EI

Return of the Badmen RKO

Return of October Col

Return of Wildfire SGP

Ride, Ryder, Ride EL

Riders of the Whistling Pines Col.

River Lady > .U-l

Road House 20th- Fo»

Rocky Mono

Rogues' Regiment U-7

Rolling Wheels SGP

Romance on the High Seas Wfc

Rope WB

Rose of the Rio Grande Mono

Rose of the Yukon Rep.

Roseanna McCoy RKO

Rough Sketch Col

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col.

Rusty Saves a Life Col

Ruthless EL

s

Saigon Para

Sainted Sisters Para

Samson and Delilah Para.

Sand 20th-Foi

Saraband for Dead Lovers EL

Saxon Charm, The U-l

Scudda Hoo, Scudda Hay 20th-Fo»

Sealed Verdict Para

Search, The MGM

Secret Garden, The MGM

Secret Land, The MGM

Secret Service Investigator Rep

Set-Up, The RKO

Shaggy i.Fara

Shanghai Chest. The Mono

She Wore a Yellow Ribbon . Independent

Shed No Tears .E.L

Shep Comes Home SGP

Silent Conflict UA

Silver River WB

Singin' Spurs CoL

Sinister Journey UA

Sitting Pretty 20th-Foj

Sixteen Fathoms Deep Mono.

Slightly French Col

Smart Girls Don't Talk WB

Smart Woman Allied

Smugglers Cove Mono

Snake Pit, The 20th-Foi

Snowbound U-I

So Evil My Love Para

Sofia *r

SHOWMEN'S TRADE REVIEW

Title

Company

Somewhere in the City WB

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones Para.

S. O. S. Submarine SGP

So This Is New York UA

South of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stagecoach Kid ■ RKO

Stampede A A

State of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Stratton Story, The EL

Street With No Name 20th-Fox

Streets of Laredo Para.

Strike It Rich Allied

Summer Holiday MGM

Sword of the Avenger EL

T

Take Me Out to the Ball Game. . .MGM

Tap Roots U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Task Force WB

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th-Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets FC

They Live By Night RKO

Thirteen Lead Soldiers 20th-Fox

This Side of the Law WB

This Was a Woman 20th-Fox

Three Daring Daughters, The MGM

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life .UA

To the Victor WB

Too Late for Tears UA

Top O'the Morning Para.

Trail of the Mounties SG

Train to Akatraz R*P-

Triple Cross 20th-Fox

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th-Fox

Tucson 20th-Fox

Tulsa EL

Two Guys from Texas WB

u

Onconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man Col.

Unfaithfully Yours 20th-Fox

Unknown Island FC

Untamed Breed, The Col.

Up in Central Park U-I

Urubu lJ ■

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle, The UA

w

Wake of the Red Witch Rep.

Walking Hills Col.

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me.20th-Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc' Robbin? UA

Wild Bill Doolin Col.

Will It Happen Again? FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The 26th-Fox

Winslow Boy, The 20th-Fox

Winter Meeting WB

Woman in White WB

Words and Music MGM

Y

Yellow Sky 20th-Fox

You Gotta Stay Happy U-I

Younger Brothers, The WB

z

Zamba Ind.

♦802 Jungle Goddess G. Reeves-W. McKay- Armida 61... 8/13/48 a7/31/48

Last of the Wild Horses J. Ellison-M. B. Hughes-J. Frazee 11/4/48 alO/16/48

4807 Mark of the Lash L. LaRue-A. St. John 58. .. 10/29/48

4805 Mozart Story, The H. Holt-W. Markus 94... 10/8/48 alO/9/48

Outlaw Country Lash LaRue-Fuzzy St. John-P. Stewart

4705 Prairie, The (D) L. Aubert-A. Baxter 68... 8/6/48 al2/27/47

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes 81... 8/13/48 b8/21/4b

Rolling Wheels R. Lowery-P. Blake-H. Brooke

4802 S.O.S. Submarine (D)F Italian Navy 71. . .10/17/48 ...blO/16/48

Shep Comes Home Robert Lowery-Lanny Rees 62... 12/3/48

Son of a Gunman Lash LaRue-Fuzzy St. John

Son of Billy the Kid Lash LaRue-Fuzzy St. John

Thunder in the Pines George Reeves-Ralph Byrd 62. .. 11/25/48

4708 Trail of the Mounties R. Hayden-Jennifer Holt 42... 2/21/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F. C.
Portrait of Jennie (D) J.

Grant-M. Loy-M. Douglas 94. ..3/25/48 D3/17/48

Jones- J. Cotten-E. Barrymore all/1/47

20TH-FOX

CURRENT 1947-'48

809 An Ideal Husband *T (C-D)A P. Goddard-M. WiRHng-D. Wynyard... 96..

820 Anna Karenina (D)A V. Leigh-R. Richardson-K. Moore 110..

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn 99.,

817 Arthur Takes Over (C)F Lois Collier-Richard Crane 63..

846 Belle Starr's Daughter (W)F G. Montgomery-R. Cameron-R. Roman. 87..

847 Bungalow 13 Tom Conway-Margaret Hamilton 65.

807 Challenge, The (D)F T. Conway-J. Vincent-R. Stapley 68..

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield 62.

819 Counterfeiters, The (My) A John Sutton-Doris Merrick 74..

839 Creeper, The (My) A E. Cianelli-O. Stevens-J. Vincent 68..

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark 95.,

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero 85..

822 Escape (D)A Rex Harrison-Peggy Cummins 78..

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray 68.

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde 139..

815 Fury at Furnace Creek (W) V. Mature-C. Gray 88..

840 Gay Intruders, The (C)A John Emery-Tamara Geva 68..

806 Gentleman's Agreement (D)F G. Peck-D. McGuire-J. Garfield 118..

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild 89..

818 Green Grass of Wyoming *T (D)F P. Cummins-C. Coburn-R. Arthur 89..

808 Half Past Midnight (D)F K. Taylor-P. Knudsen-J. Sawyer 69..

816 Iron Curtain, The (D) A D. Andrews-G. Tierney-J. Havoc 87..

848 Jungle Patrol (D) A K. Miller-A. Franz-R. Ford 72.

813 Let's Live Again (D)F J. Emery-J. Millican-T. Holmes 68.,

837 Luck of the Irish, The (C)F T. Power-A. Baxter-C. Kellaway 99..

.Mar. '48 ...bll/29/47
.May '48 ....b2/28/48

.Oct. '48 b9/ll/48

.May '48 b4/10/48

.Nov. '48 ...blO/30/48

.Nov. '48

.Mar. '48
.July '48

....b2/28/48
....b8/14/48

.June '48 b6/5/48

.Sept. '48 ....D9/4/48

.Oct. '48 b9/18/48

.July '48 b7/3/48

.Sept. '48 D5/29/48

.Aug. '48 D8/7/48

.Sept. '48 ...bl0/16/47

.May '48
.Sept. '48
.Mar. '48
.June '48
.June '48
.Mar,
.May

.b4/10/48
..b6/19/48
.foll/15/47
..b5/22/48
..b4/24/48

48 b3/6/48

48 b5/8/48

.Nov. '48 b9/25/48

.Apr. '48 b3/6/48

.Sept. '48 ....b9/4/48

.Apr. '48 b3/20/48

.July '48 . ...M2/6/47

.Oct. '48 b9/25/48

.Nov. '48 D9/25/48

.July '48 b6/26/48

.Apr. '48 b3/6/48

.Apr. '48 D2/28/48

.Aug. '48 ....b7/17/48

.Apr. '48 b6/5/48

.Aug. '48 ....b7/10/48
. . .a5/29/48
...b6/19/48

812 Meet Me at Dawn (C)A W, Eythe-S. Holloway-B. Campbell 89.

824 Mine Own Executioner (D) A B. Meredith-K. Moore-D. Gray 102.

843 Night Wind (D)F Flame-Charles Russell 68.

844 Road House (D) A Lupino-Wilde-Holm-Widmark 95.

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan 91..

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan. . . 95.

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb 84.

836 That Lady in Ermine *T (M) A B. Grable-D. Fairbanks, Jr 89.

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer 66..

826 Walls of Jericho, The (D)A Wilde-Darnell-Baxter-Douglas 111.

845 When My Baby Smiles At Me *T Grable-Dailey-Oakie-Havoc Nov. '48

829 Winner's Circle, The (Doc)F Johnny Longden-Morgan Farley 75. ..Aug. '48

COMING

Affairs of Adelaide, The Dana Andrews-Maureen O'Hara

Beautiful Blonde From Bashful Bend *T Grable-Romero-Vallee-San Juan

Canadian Pacific *C Randolph Scott- Jane Wyatt alO/16/48

Chicken Every Sunday D. Dailey-A. Young-C. Holm a7/17/48

Down to the Sea in Ships R. Widmark-C. Kellaway-D. Stockwell alO/9/48

Fallen Idol, The (D) A M. Morgan-R. Richardson-B. Henrey. . . 92 b8/28/48

Fan, The Crain-Sanders-Carroll-Greene a7/24/48

I Was a Male War Bride Cary Grant- Ann Sheridan

Letter to Three Wives Darnell-Crane-Lynn-Sothern a7/17/48

Man About the House, A M. Johnson-D. Gray-K. Moore 94 b6/28/47

Miss Mink of 1949 Jimmy Lydon-Lois Collier-Richard Lane

Mother Is a Freshman *T(C) L. Young-V. Johnson-R. Valleee a9/25/48

Mr. Belvedere Goes to College Clifton Webb-Shirley Temple

Prince of Foxes T. Power-O. Welles-W. Hendrix alO/2/48

Sand *T M. Stevens-C. Gray-C. Grapewin a7/17/48

Snake Pit, The (D) O. DeHavilland-L. Genn-M. Stevens 108 alO/11/47

That Wonderful Urge T. Power-G. Tierney-R. Gardiner a6/19/48

This Was a Woman (D) A Sonia Dresdel-Barbara White al/24/48

Triple Cross T. Conway-S. Brodie-B. Billingsley

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts 63 a6/19/48

Tucson J. Lydon-P. Edwards-C. Russell a7/17/48

850 Unfaithfully Yours (C)A Harrison-Darnell-Lawrence-Vallee 105 blO/2/48

While I Live (D) A T. Walls-C. Evans-C. Raye 85 blO/18/47

Winslow Boy, The (D)F R. Donat-Sir C. Hardwicke-B. Radford. 117 b9/ll/48

849 Yellow Sky *T G. Peck-A. Baxter-R. Widmark a7/17/48

UNITED ARTISTS

CURRENT

Angry God, The (D)F A. Parla-C. Ortega-M. Forastieri 57

Arch of Triumph (D) A Sp 1. Bergman-C. Boyer-C. Laughton 120

Four Faces West (D)F J. McCrea-F. Dee-C. Bickford 90

Henry the Fifth (D)F *T L. Olivier-R. Asherson 134

Here Comes Trouble *C (C)F B. Tracey-J. Sawyer-E. Parnell 50

Laff-Time W. Tracy-P. Morgan-E. Janssen 110

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65

Olympic Cavalcade Olympic Stars

Pitfall (D) A D. Powell-L. Scott- J. Wyatt 80

Red River (D)F J. Wayne-M. Clift-W. Brennan 125

Silent Conflict (W)F W. Boyd-A. Clyde-R. Brooks 61

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80

Texas, Brooklyn, and Heaven (C)A G. Madison-D. Lynn- J. Dunn 76

Time of Your Life (D)A J. Cagney-Wm. Bendix-J. Cagney 109,

Urubu (D)F Native Cast 66

Vicious Circle (D) A Conrad Nagel 77

Who Killed 'Doc' Robbin? *C (OF V. Grey-D. Castle-G. Zucco 51

..10/22/48 ...blO/30/48

. .Mar. '48 D2/21/48

..5/15/48 b5/15/48

b4/27/4«

..4/9/48 b4/17/48

..4/9/48

..Apr. '48 ....bl/24/48

.July '48

..8/19/48 b8/7/48

..8/26/48 b7/17/48

..Apr. '48 ....b4/17/48
..May '48 ....b5/15/48

..8/11/48 b7/17/48

..5/27/48 b5/29/48

..8/16/48 b8/21/48

..7/24/48 b5/29/48

..Apr. '48 b5/8/48

COMING

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers... 90 bfl/4/48

Atlantis, The Lost Continent Maria Montez-Jean Pierre-Aumont

Borrowed Trouble William Boyd- Andy Clyde

Cover-Up W. Bendix-D. O'Keefe-B. Britton a8/21/48

Dead Don't Dream, The (W) W. Boyd-A. Clyde

False Paradise Wm. Boyd-Andy Clyde

Gallant Hombre Duncan Renaldo-Leo Carillo

Gay Amigo, The D. Renaldo-L. Carrillo-Armida a8/28/48

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Laughton 81 b9/18/48

High Fury (D)F Madeleine Carroll-Ian Hunter 71. . .11/19/48 D3/29/47

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew a8/21/4t

Love Happy Marx Bros.-Massey-Vera Ellen-Hutton

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour alO/9/48

Mad Wednesday (D)F tl. Lloyd-R. Washburn-J. Conlin 89 b2/22,»,

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95 b9/ll/48

Outpost in Morocco George Raft-Akim Tamiroff

Sinister Journey Wm. Boyd-Andy Clyde

Strange Gamble (W) ..W. Boyd-A. Clyde-R. Brooks al2/13/47

Too Late for Tears Scott-DeFore-Miller-Corey

Vendetta (D) Hillary Brooke-Faith Domergue a5/10/47

UNIVERSAL-INTERNATIONAL

CURRENT

94..

90. .

91.

8C.

98.

76.

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83..

657 All My Sons (D) A Edward G. Robinson-Burt Lancaster..

656 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.

663 Bad Sister M. Lockwood-I. Hunter

653 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn

377 Brothers, The (D) A Patricia Roc-Will Fyffe

«35 Bush Christmas (D)F C. Rafferty-J. Fernstde.

655 Casbah (D) A Y. DeCarlo-T. Martin-P. Lorre 94..

Corridor of Mirrors (D) A E. Portman-E. Romney 105

658 Dear Murderer (D) A E. Portman-G. Gynt-D. Price

950 Double Life, A (D) A R- Colman-S. Hasso-E. O'Brien...

End of the River, The (D) A Sabu-Bibi Ferreira

S65 Feudin', Fussin' and A-Fightin' D- O'Connor-M. Mam-P. Kilbride 78

672 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90i/2

679 Holiday Camp M. Lockwood-P. Roc-D. Price 96..

Kiss the Blood Off My Hands (D) A J- Fontaine-B. Lancaster-R. Newton.... 79..

669 Larceny (D) A J- Payne-J. Caulfield-D. Duryea 89..

659 Letter from an Unknown Woman (D) A Joan Fontaine-Louis Jourdan 90..

80. .

94.
.104.

.July '48 b7/3/48

May '48 b2/21/43

.May '48 b3/13/48

.July '48 bl2/6/4j

Apr. '48 ....bl/31/48

b5/24/47

bll/29/47

Apr. '48 b3/6/48

b3/27/48

.May '48 b6/7/48

.Mar. '48 bl/3/48

June '48 ...bll/29/47

.July '48

..Sept. '48 ..b8/28/48

.Mar. '48 b8/23/47

.Nov. '48 ...blO/16/48

.Aug. '48 b8/7/48

.June '48 ....b4/10/48
.July '48 ....b6/19/48
.Aug. '48 ....b7/10/48
.Mar. '48 ....bl/24/48

b3/22/47

b5/l/48

.Aug. '48 ....b8/21/48

.June '48 b5/8/48

.Nov. '48 ....blO/2/48
.Sept. '48 b9/4/48

666 Man-Eater of Kumaon (D)F Sabu-W. Corey- J. Page

667 Mr. Peabody and the Mermaid (C)A W. Powell-A. Blyth-I. Hervey 89..

651 Naked City, The (D) A. B. Fitzgerald-H. Duff-D. Hart 96..

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105..

One Night With You (C)F Nino Martini-Patricia Roc 92..

570 One Touch of Venus (C)A R. Walker-A. Gardner-D. Haymes 81..

661 River Lady *T (D) A Y. DeCarlo-D. Duryea 78..

Rogue's Regiment (D) A D. Powell-M. Toren-V. Price 86..

671 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88..

Snowbound R. Newton-D. Price 86

668 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109. . .Aug. '48 b6/26/48

662 Up in Central Park (C)F .D. Durbin-D. Haymes-V. Price 87... June '48 D5/29/48

COMING

Amboy Dukes, The P. Fernandez- Al Ramsen-B. Whiting

Calamity Jane & Sam Bass *T Yvonne DeCarlo-Howard Duff

Countess of Monte Cristo S. Henie-O. San Juan-F. Trenkler a6/19/48

Criss Cross B. Lancaster-Y. De Carlo-D. Duryea a9/18/48

Dulcimer Street (D) A R. Attenborough-A. Sim-F. Compton. . . 112 b8/7/48

Family Honeymoon C. Colbert -F. MacMurray a8/14/48

Sp. Hamlet (D)F Laurence Olivier-Jean Simmons 150 b5/15/48

Life of Riley W. Bendix-R. DeCamp-J. Gleason

673 Live Today for Tomorrow (D) A F. March-E. O'Brien-F. Eldridge 91 b8/28/48

Mexican Hayride Abbott & Costello 7/17/47

O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Red Canyon A. Blyth-H. Duff-G. Brent a8/14/48

You Gotta Stay Happy (C)F J. Fontaine- J. Stewart -E. Albert 100 bl0/30/48

WARNER BROS.

CURRENT

719 April Showers (C)F J. Carson-A. Sothern-R. Alda

727 Big Punch, The (D) A W. Morris-L. Maxwell-G. MacRae.

732 Embraceable You (D) A D. Clark-G. Brooks-S. Z. Sakall...

717 I Became a Criminal (D)A Sally Gray-Trevor Howard

804 Johnny Belinda (D)A J. Wyman-L. Ayres-C. Bickford.

. 95.
. 80.
. 88.
. 78.
.104.

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall 101.

702 Life With Father (C)F W Powell-I Dunne-E Taylor 118.

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore 99.

802 Rope *T (D) A J. Stewart-J. Dall-F. Granger 80

725 Silver River (W)A Errol Flynn-Ann Sheridan 107,

803 Smart Girls Don't Talk (D) A V. Mayo-B. Bennett-R. Hutton 81

720 To the Victor (D) A D. Morgan- V. Lindfors-V. Francen 101

801 Two Guys From Texas *T (C)F J. Carson-D. Morgan-D. Malone 86.

726 Wallflower (C)F j. Reynolds-R. Hutton-J. Paige 77

721 Winter Meeting (D) A B. Davis-J. Davis-J. Paige 100

724 Woman in White, The (My) A a. Smith-E. Parker-S. Greenstreet 109

COMING

..3/27/48 b3/13/48

..6/26/48 b5/29/48

..8/21/48 b7/31/48

..3/6/48 b7/12/47

..10/23/48 b9/18/48

..7/31/48 b7/10/48

..8/14/48 b8/16/47

..7/3/48 b6/12/48

..9/25/48 b8/28/48

..5/29/48 b5/8/48

..10/9/48 b9/18/48

..4/10/48 b4/3/48

..9/4/48 b8/7/48

..6/12/48 b5/22/48

..4/24/48 b4/ 10/48

..5/15/48 b4/24/48

Adventures of Don Juan *T (H-R) Errol Flynn-Viveca Lindfors a2/7/48

Cleopatra Arms .- David Niven-Jane Wyman '. a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone

Decision of Christopher Blake, The (D) A. Smith-R. Douglas al0/ll/47

Fighter Squadron *T Edmond O'Brien-Robert Stack a7/24/48

Flamingo Road J. Crawford-G. George-G. Michael

Flaxy Martin Z. Scott-V. Mayo-D. Kennedy a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey a8/28/48

Girl from Jones Beach, The V. Mayo-R. Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris- J. Paige-B. Bennett al0/2/48

It's a Great Feeling *T D. Morgan-J. Carson-D. Day

idol of Paris (D) A Michael Rennie-Beryl Baxter 105 b2/28/48

John Loves Mary Reagan-Carson-Neal-Morris a5/l/48

June Bride (C)F B. Davis-R. Montgomery-F. Bainter 90. . .11/13/48 . . .bl0/23/48

Kiss in the Dark Jane Wyman-David Niven

Look for the Silver Lining *T J. Haver-R. Bolger-G. MacRae a7/3/48

Montana *T Errol Flynn- Alexis Smith

My Dream Is Yours *T Carson-Day-Bowman-Arden a6/26/48

Night Beat W. Douglas-A. Hale-R. Alda a8/28/48

Night Unto Night (D) Ronald Reagan-Viveca Lindfors a5/10/47

One Last Fling A. Smith-Z. Scott- J. Backus a5/22/48

One Sunday Afternoon *T Dennis Morgan-Janis Paige a5/22/48

Somewhere in the City V. Lindfors-E. O'Brien-V. Mayo

South of St. Louis *T ; J. McCrea-A. Smith-Z. Scott . .'. .'.a7/24/48

Task Force Cooper-Morris-Brennan-London

This Side of the Law Lindfors-Smith-Paige-Douglas

Under Capricorn »T Ingrid Bergman-J. Cotten-M. Wilding

Whiplash (D) D. Clarke- A. Smith-S. Z. Sakall all/1/47

Younser Brothers. The *T W. Morris-J. Paige-B. Bennett a7/24/48

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign ana
U. S. origin not distributed by ma-
jor outlets. Titles are followed, in
parentheses, by name of country oi
origin and U. S. national distributor;
names of stars, running time, anti
date of issue in which review ap-
peared, in that order.

A FRIEND WILL COME TONIGHT
(Lopert) Michel Simon, Madeleina
Sononge. 92. b7/17/48.

ALL'S WELL (U. S. -Independent,

D. Lamour-C. Laughton

BLIND DESIRE (France-Dischu
Int'l) Jean-Louis Barbault-Edwigt

Feuillere. 88. b6/12/48.

BLIND GODDESS, THE (England)

E. Portman - H. Williams. 88.

b9/25/48

BRIGHTON ROCK (England). R.
Attenborough - H. Baddeley. 92.
bl/3/48

CONCERT MAGIC (U. S.-Concert
Film Corp.) Y. Menuhin-E. Beal.
72. bl0/23/48

DAMNED, THE (France-Discina)
H. Vidal-F. Marley. 165. b5/l/48

DAY OF WRATH (Denmark
Schaefer). L. Movin-T. Roose. MC
b5/l/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mal-
carini. 95. b5/29/48

FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81
b8/28/48

FRIC-FRAC (France-Oxford). Fer-
nandel-Arletty. 90. b6/5/48

GHOSTS OF BERKELEY SQUARE
(England) . R. Morley-F. Aylmer.
90. bll/1/47

GREEN PROMISE (U. S. -Independ-
ent). W. Brennan-M. Chapman.

GUINEA PIG, THE (England). R.
Attenborough-S. Sim. 99. bl0/30/48

HONORABLE CATHERINE, THE
(France - European Copyrights,
Inc.) E. Feuillere-A. Luguet. 85.
b9/25/48

ILLEGALS, THE (U. S.-Mayer-
Burstyn) T. Torres- Y. Mikalo-
witch. 75. b7/10/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond.
101. blO/2/48

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoli.
93. b9/25/48

LOVES OF JOANNA GODDEN,
THE (England) . G. Withers - J.
Macalium. 85. b6/21/47

LOUISIANA STORY (U. S.-Lopert
Films) J. Boudereaux-L. Le Blanc.
77. blO/2/48

MAN ON THE EIFFEL TOWER
(U. S. -Independent) C. Laughton-

F. Tone.

MARK OF CAIN, THE (England).

E. Portman-S. Gray. 88. bl/17/48

MARIUS (France-Siritizky Int'l)
Raimu-P. Fresnay. 128. b5/15/48

MRS. FITZHERBERT (England). P.
Graves-J. Howard. 99. b2/14/48

MURDERERS AMONG US (Ger-
many-Artkino) H. Knef-E. Bor-
chert. 84. b8/28/48

NAIS (France-Siritizky-Int'l). Fer-
nandel-J. Pagnol. 105. b6/19/48

PAIS AN (Italy-Mayer-Bur.) C
Sazio-R. Von Loon. 118. b2/28/48

PORTRAIT OF INNOCENCE
(France-Siritzky-Int'l) Louis Car-
letti-Gilbert Gil. 90. b6/12/48.

PREJUDICE (U. S.-Independent) D
Bruce-B. Edwards. a9/25/48

PRIVATE LIFE OF AN ACTOR
(France - Siritzky) . S. Guitry - L
Marconi. 102. b9/18/48

QUIET WEEKEND (England-Distin-
guished) D. Farr-F. Cellier. 83
b8/28/48

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich-J. Gabin. 90
b6/5/48

RUY BLAS (France-Discina Int'l).
D. Darrieux-J. Marais. 87. blO/30/48

SHE WORE A YELLOW RIBBON
(U. S. -Independent ) . J. Wayne-J.
Dru.

SHOWTIME (England-English
Films). A. Todd-K. Greene. 91
be/5/48

SPIRIT AND THE FLESH, THE
(Italy-Variety) G. Cervi-D. Sassoli.

98. D8/28/48
STORY OF LIFE, THE (U. S.-Cru-

sades) J. Crehan-W. McKay. 67
O7/10/4B

STRANGE VICTORY (U. S. -Target)
V. Richardson-C. McGregor. 75.
D7/24/48

SYMPHONIE PASTORALE (France-
Film Rights). M. Morgan-P. Blan-
char. 105. blO/9/48

THEY ARE NOT ANGELS (France-
Siritzky-Int'l) . P. Blanchard-R.
Bussleres. 130. b5/29/48

WEAKER SEX, THE (England). U.
Jeans-C. Parker. 84. blO/2/48

WHERE WORDS FAIL (Argentina-

Lopert) E. Muino-I. Bertini. 99.
b8/28/48

WOMAN HUNT (Italy-Films Int'l) .

V. Gioi-A. Checchi. 100. blO/23/48
ZAMBA (U. S. -Independent). J

Hall-G. Cooper.

NEWSREEL SYNOPSES

(Released Wednesday, Nov. 3)

MOVIETONE (Vol. 31, No. 87) —
Pomp as English Parliament opens;
French miners riot against troops; Four
services in joint maneuvers in Florida ;
New machine speeds coal mining (ex-
cept Atlanta) ; Free apartment won by
veteran (Atlanta only) ; Sweepstakes
winners; Sweater fashions ; Sports: Penn
defeats Navy 20-14 — North Carolina de-
feats L.S.U. 34-7 — Chicago skating derby.
NEWS OF THE DAY (Vol. 20, No.
217) — Unified forces in spectacular ma-
neuvers; French troops seize mines as
riots spread; Britons cheer King open-
ing Parliament; Strange case of Use
Koch; New wave length for the waves;
Sky mystery solved; Battleship Missouri
in the Hudson ; Sweepstakes winners.
PARAMOUNT (No. 20)— French min-
ing crisis ; China celebrates independence
day; Navy goes overboard for the "new
look"; The story behind the Berlin air-
lift; Skate derby highlights "fall" sports.
UNIVERSAL (Vol. 21, No. 191) —
France acts to break coal strike; Flying
lab takes off ; Machine speeds coal min-
ing; The trial of Use Koch; Dean of
baseball honored; Mrs. America on air
tour; Football: California 21, Washing-
ton 0 — Ole Miss. 32, Boston College 13.
WARNER PATHE (Vol. 20, No. 22) —
French troops, miners in pitched battle;
Operation Combine ; People in the news :
Mrs. Roosevelt — King and Queen of
Denmark — King and Queen of England
— Paul Hoffman; The Navy's new look;
Assembly line grocery store ; Sports :
Philadelphia Eagles 12, Chicago Bears 7
— Roller Derby in Chicago.
TELENEWS (Vol. 2, No. 44)— Elec-
tion results ; Mysterious smog kills 20 ;
First D.P.s arrive; U. S. news briefs;
All quiet in the French mines; Unrest
near -the Panama Canal; New recruits
for R.A.F. ; Overseas briefs; Mechanical
lumberjack; Football: Cornell 20, Co-
lumbia 13— SMU 21,. Texas 6.

(Released Saturday, November 10)

MOVIETONE (Vol. 31, No. 88) —
First D.P.s arrive; Smog brings death
to Donora, Pa.; Russia vetoes U.N.
plan to lift Berlin blockade; Morgen-
thau returns from tour of Israel;, Tight-
rope walkers in the Alps; Barber disre-
gards inflation (only Cincinnati, Cleve-
land); Citation wins the Pimlico; Foot-
ball: Notre Dame defeats Navy — Cali-
fornia 13, Southern California 7 — SMU
21. Texas 6.

NEWS OF THE DAY (Vol. 20, No.
218)— U. S. welcomes first D.P.s; Mor-
genthau reports on Palestine trip ; Cham-
pion daredevils perform over Alps :
Football: Notre Dame and Navy — Cali-
fornia and U.S.C. (except Chicago,
Cleveland, Atlanta, Charlotte, New Or-
leans and Memphis) — Northwestern and
Ohio State (Chicago, Cleveland and
Cincinnati only) — Georgia Tech and
Duke (Atlanta, Charlotte and Memphis).
PARAMOUNT (No. 21)— Nation hails
Marine Corps on anniversary ; First
D.P.s arrive; Morgenthau reports on
Palestine trip; Football: California 13,
U.S.C. 7— Georgia Tech 17, Duke 7 —
Notre Dame 41, Navy 7.
UNIVERSAL (Vol. 21, No. 192) —
First D.P.s arrive; Marine Corps cele-
brates 173rd anniversary; Stratosphere
wire - walkers ; Football : Northwestern
and Ohio State — U of Texas an-1 Duke —
Notre Dame and Navy — S.M.U. vs.
Texas.

WARNER PATHE (Vol. 20 No. 231—
Mysterious smog kills 20; Morgenthau
in Palestine; First D.P.s arrive: Ex-
clusive from German Ruhr; Charm
School Ph.D.s; New harvest bv heli-
copter: Walks on rope half-mile up;
Football: California and U.S.C. — Ohio
and Northwestern ; SMPE Washington
meeting (California only).

RE-ISSUES (Nationally Released)

ASTOR PICTURES

Time Rel.
Mins. Date

one

Rel.
Dot*

Frontiers of '49 "Wild Bill" Elliott 1/1/49 1939

In Early Arizona...'. "Wild Bill" Elliott 3/1/49 1938

Law Comes to Texas, The "Wild Bill" Elliott 60... 10/1/48 1939

Lone Star Pioneers "Wild Bill" Elliott 12/1/48 1939

Man from Tumbleweeds "Wild Bill" Elliott 2/1/49 1940

Pioneers of the Frontier "Wild Bill" Elliott 5/1/49 1940

Return of Daniel Boone "Wild Bill" Elliott 62... 11/1/48 1941

Taming of the West "Wild Bill" Elliott 4/1/49 1939

Toll of the Desert F. Kohler, Jr.-B. Mack 55... 6/1/48 1837

Wagon Trail Harry Carey >. 58... 5/30/48 1935

FILM CLASSICS

Border Wolves Bob Baker 56... 8/15/48 1931

Challenge, The J. Gardner-M. Clare , 78... 5/20/48 1939

Deep in the Heart of Texas J. M. Brown-Ritter 61... 7/15/48 .1943

Drums *T Sabu-R. Massey 7/20/48 1938

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48 1943

Four Feathers *T J. Duprez-R. Richardson 7/20/48 1938

Gun Justice Ken Maynard 61... 9/15/48 1934

Gung-Ho R. Scott-R. Mitchum 87... 6/11/48 1943

Last Stand Bob Baker 57... 9/15/48 1938

Man Who Reclaimed Head C. Rains-J. Bennett 7/1/48 1935

Pony Post Johnny M. Brown 60... 8/15/48 1940

Tower of London B. Karloff-B. Rathbone 7/1/48 1939

Wheels of Destiny Ken Maynard 65... 7/15/48 1934

M ETRO-GOLDWYN - MAYER

A Night at the Opera Marx Bros.-K. Carlisle 1935

San Francisco C. Gable-S. Tracy 1936

MONOGRAM

4711 Sign of the Wolf.

M. Whalen-G. Bradley 69... 5/2/48 1941

.L. Young-H. Wilcoxon 126... June '48

PARAMOUNT

R7-3508 Crusades, The

REALART PICTURES

1250 Corvette K-225 R. Scott-B. Fitzgerald 98... May '48

871 Wings Over Honolulu R. Milland-W. Barrie 78... May '48

.1935

.1943
.1937

RKO RADIO

892 Bambi *T Disney Feature Cartoon 70 1943

882 Border G-Man (W) G. O'Brien-L. Day 60 1938

818 Bring 'Em Back Alive Frank Buck 1933

881 Gun Law (W) G. O'Brien-R. Oehman 60 1933

884 Lawless Valley (W) G. O'Brien 1938

883 Painted Desert (W) G. O'Brien-L. Day 60 1938

886 Timber Stampede (W) G. O'Brien-M. Reynolds 1939

885 Trouble in Sundown (W) G. O'Brien-W. Bond 1939

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L.

S-5 Flirting With Fate J.

HC23 Hidden Gold W.

S-4 King of the Turf A.

HC20 Law of the Pampas W.

S-8 Miss Annie Rooney S.

HC19 Range War W.

S-3 Runaway Daughter B.

HC21 Santa Fe Marshal W.

HC22 Showdown, The W.

HC24 Stagecoach War W.

S-6 That's My Boy J.

20TH CENTURY-FOX

Hayward-J.
E. Brown-B.

Fontaine 105.

Roberts 70.

Boyd-R. Hayden 62.

Menjou-D. Costello 89.

Boyd-R. Hayden 79.

Temple-W. Gargan 88.

Boyd-R. Hayden 69..

Stanwyck -R. Young , 71..

Boyd-R. Hayden 70..

Boyd-R. Hayden 66.

Boyd-R. Hayden 64.

Durante-R. Tauber 81.

..10/1/48 1938

. . 9/3/48 1938

..8/27/48 .1940

..8/20/48 1939

..6/3/48 1938

..10/1/48 1943

5/7/48 1939

..8/20/48

..6/25/48 1940

..7/30/48 1940

..10/22/48 1940

..9/3/48

830 Belle Starr R. Scott-G. Tierney 87..

834 Blood and Sand T. Power-L .Darnell 125.

831 Frontier Marshal R. Scott -N. Kelly 71.,

835 I Wake Up Screaming B. Grable-V. Mature 82.

832 Rose of Washington Square T. Power- A. Faye 86..

833 Slave Ship W. Baxter- W. Beery 92..

WARNER BROS.

730 Flowing Gold J. Garfield-P. O'Brien 82..

729 God's Country and the Woman G. Brent-B. Roberts 71..

723 The Fighting 69th J. Cagney-P. O'Brien 78..

722 Valley of the Giants W. Morris-C. Trevor 79..

.June '48 1941

.Aug. '48 1941

.June '48 1939

.Aug. '48 1941

.July '48 1939

.July "48 1937

.7/17/48 1940

.7/17/48 1935

.5/8/48 193?

.5/8/48 IMf

1947-48 SHORT SUBJECT BOOKING GUIDE

Rel. No. Title Rel. Date DaU

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20

Boss Comes to Dinner (10) 4/1

Makers of Destiny #1(17^2) 5/1 6/5

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)
9451 A Voice Is Born (20!/2) • • 1/15

THREE STOOGES COMEDIES (8)

9401 Brideless Groom (16</2)... 9/11 ..

9402 Sing a Song of Six

Pants (17) 10/30

9403 All Gummed Up (IS) 12/11

9404 Shivering Sherlocks (17) ... 1/8

9405 Pardon My Clutch (15)... 2/26

9406 Squareheads of the Round

Table (18) 3/4 6/5

9407 Fiddlers Three (17) 5/6 6/5

9408 The Hot Scots (17) 7/8 7/31

ASSORTED & ALL-STAR COMEDIES (17)

12/20
12/20
6/5
6/19

9421 Wedding Belle (17) 10/9

9422 Should Husbands

Marry? (17) 11/13

9423 Silly Billy (18) 1/29

9424 Two Nuts in a Rut (IS) . . . 2/19

9425 Tall, Dark and

Gruesome (16) 4/15

9426 Crabbin' in the Cabin (IS). 5/13

9427 Pardon My Lamb Chop ( ) . 6/10

9431 Rolling Down to

Reno a&/2) 9/4

9432 Hectic Honeymoon (17)... 9/18

9433 Wife to Spare (16) 11/20

9434 Wedlock Deadlock (16) ... .12/18

9435 Radio Romeo (17!/2) 12/25

9436 Man or Mouse (18) 1/15

9437 Eight Ball Andy (17</2)... 3/11

9438 Jitter Bughouse (17) 4/29

9439 The Sheepish Wolf (17>/2) . . 5/27

9440 Flat Feat (17i/2) 6/24

COLOR RHAPSODIES (3)

9501 Swiss Tease (6) 9/11

9502 Boston Beany (6) 12/4

9603 Flora (7) 3/18

COLOR PHANTASIES (3)
9701 Kitty Caddy (6) . 11/6

9702 Topsy Turkey (6[/2) .

9703 Short Snorts on

Sports (6"/2) ....

2/5

1/17

12/20
6/19
6/12

6/5

6/19

7/10

12/20
2/14

-6/i9
6/19
6/12
6/19
7/31

12/20
6/19

12/20

6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (6!/2) ... .10/30 ....

9602 Novelty Shop (6'/2) 11/20 ....

9603 Dr. Bluebird (8) 12/18 ....

9604 In My Gondola (7"/2).... 1/22 ....

9605 Animal Cracker Circus (7) 2/19

9606 Bon Bon Parade (S'/2) . . . 4/8

9607 House That Jack Built (7) .5/6

9608 The Untrained Seal (7i/2). 7/15 ....

THRILLS OF MUSIC (8)

9951 Boyd Raebum & Orch. (11) 9/18

9952 Claude Thornhill &

Orch. (11) 10/30

9953 Lecuona Cuban

Boys (10'/2) 11/13

9954 Skitch Henderson

Orch. (10) 12/11

9955 Charlie Bamet &

Orch. (10!/2) 1/15

9956 Ted Weems &

Orchestra (10^2) 3/25

9957 Gene Krupa Orch. (10) 6/10

9958 Tony Pastor Orch. (10) . . . 7/22

SCREEN SNAPSHOTS (10)

9851 Hollywood Cowboys (9[/2). 9/4

9852 Laguna, U. S. A. (9|/2)..10/9

9853 Out of This World

Series (9) 11/27

9854 Off the Air (10) 12/18

9855 Hawaii in Hollywood (10). 1/22

9856 Photoplay's Gold Medal

Awards (9'/2) 3/18

9857 Smiles and Styles (10) .... 4/1

9858 Hollywood Honors

Hersholt (8) 5/6

9859 Hollywood Party (9)..... 6/10

9860 Hollywood Friars Honor

George Jessel (9i/2) 7/8

WORLD OF SPORTS (9)

9801 Cinderella Cagers (9i/2).. 9/25

9802 Ski Demons (9) 10/23

9803 Bowling Kings (10) 11/13

9804 Navy Crew Champions (10). 12/25

9805 Rodeo Thrills and

Spills (9t/2) 1/29

9806 Net Marvels (9) 3/11

9807 Champions in the

Making (8l/2) 5/23

9808 No Holds Barred (9) 6/17

9809 Aqua Zanies (9) 7/15

FILM NOVELTIES (1)
9901 Aren't We All? (10y2) .. .11/27

12/20

2/14

6/5

6/5

7/10

8/28

12/20

12/20
12/20
6/5

6/5

6/12
7/10

7/31

12/20
12/20
2/14

6/5
6/19

6/19
7/10
7/31

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are : distributor's release number ;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title Rel. Date Data

COMMUNITY SINGS (9)

2651 No. 1— Linda (10) 9/4

9652 No. 2— April Showers (9). 10/2

^653 No. 3— Peg 0' My

Heart (9) 11/6 12/20

9654 No. 4— When You Were

Sweet 16 (9|/2) 12/4 12/20

9655 Feudin' and

A-Fightin' (10J/2) .... 1/8 6/19

<W556 Civilization f ) 2/12 6/5

9657 I'm Looking Over a

Four-Leaf Clover (9/2).. 4/29 6/5

9658 Manana (9) 6/3 6/19

9659 California Here I Come (9) 8/12 8/28

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18 1/17

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-932 The Invisible Mouse (7).. 9/27 11/22

W-933 King Size Sanary ( )....12/6 2/14

W-934 The Bear and the Bean (7) . 1/31 4/3

W-935 What Price Fleadom? (6). 3/20

W-936 Make Mine Freedom (10). 4/24 6/12

W-937 Kitty Foiled (8) 5/1 6/12

W-938 Little 'Tinker (8) 5/15 7/24

W-939 The Bear and the Hare (7) . 6/26 7/24

W-940 The Truce Hurts (7) 7/17 9/4

W-941 Half-Pint Pygmy (7) 8/17 10/23

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)

K-971 Miracle in a Corn

Field (8) 12/20 3/6

K-972 It Can't Be Done (10)... 1/10 4/3

K-973 Goodbye Miss Turlock (10). 1/24 4/3

K-974 My Old Town (9) 2/7 4/3

K-975 Souvenirs of Death (10) . . 6/19 7/24

K-976 The Fabulous Fraud (11) . . 8/28 10/23

GOLD MEDAL CARTOONS (Reissues) (6)
W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8). 6/12

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No. 10 (8). 9/6

S-952 Surfboard Rhythm (8) 10/18 11/22

S-953 What D'Ya Know? (9) 11/18 11/22

S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10) 1/10 4/3

S-956 I Love My Mother-in- Law

But (8) 2/7 5/1

S-957 Now You See It (Tech.) (9) 3/30

S-95S You Can't Win (9) 5/29 6/12

S-959 Just Suppose (9) 7/17 9/4

S-960 Football Thrills No. 11

(9) 8/21 8/21

MUSICAL MERRY-GO-ROUND (6)

M-981 Freddy Martin, Keenan

Wynn (10) 2/14 6/5

M-982 Tex Beneke (10) 2/13 6/5

M-9S3 Ray Noble, Buddy

Clark (11) 6/26 7/24

M-984 Les Brown-Virginia

O'Brien (10) 7/17 8/28

M-985 Frankie Carle & Orch. (10). 8/28 10/16
M-986 Art Lund-Les Brown-

Tex Beneke (10) S/30 10/16

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24 6/12

PARAMOUNT

PACEMAKERS (6)
K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11)... 1/2 1/17

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17 11/22

J7-2 Desert Destroyers (11) 12/16. .12/20

J7-3 Streamlined Luxury (10)... 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 The Big Eye (10) 5/21 6/12

J7-6 Flying Wing (10) 8/6 9/11

Rel. No. Title Rel. Date Data

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22

R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop, Look and Guess

'Em (10) 12/5 1A7

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10) 7/30 8/7

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modem Pioneers (11) 2/13 6/5

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-8 Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20

E7-2 Olive Oyl for President (7) . . 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre- Hysterical Man (9) 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home (7) . . 9/3

SCREEN SONG (8)

X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) , , 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-8 The Lone Star State (9) 8/20 9/11

MUSICAL PARADES (6)

FF7-1 Samba-Mania (IS) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16) . . 8/6 9/11

FF7-5 Big Sister Blues (14) 10/1

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

84201 No. 1 (10) 10/24 12/20

84202 No. 2 (9) 12/5 1/17

84203 No. 3 (9) 1/16 4/3

84204 No. 4 (9) 2/27 6/5

84205 No. 5 (8) 4/9 6/5

84206 No. 6 (9) 5/21 6/26

84207 No. 7 (9) 7/2 9/4

THIS IS AMERICA (13)

83101 Border Without

Bayonets (16) 11/14 12/20

83102 Switzerland Today (18)... 12/12 1/17

83103 Children's Village (19) 1/9 3/6

83104 Operation White

Tower (18) 2/6 3/6

83105 Photo Frenzy (16) 3/5 5/1

83106 Funny Business (18) 4/2 6/5

83107 Democracy's Diary (16).. 4/30 6/19

83108 Crime Lab (17). 5/28 6/26

83109 Letter to a Rebel (16) 6/25 7/3

B3110 Sports Golden Age (17)... 7/23 8/28

83111 Glamour Street (16) 8/20 9/11

83112 Friend of the Family (18) . 9/17 10/9

83113 Who's Delinquent? (16)... 10/15 10/23

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19

84302 Golf Doctor (8) 10/17

84303 Quail Pointers (8) 11/14 12/20

84304 Pin Games (8) 12/12 1/17

84305 Racing Day (8) 1/9 3/6

84306 Sports Coverage (8) 2/6 3/6

84307 Teen Age Tars (9) 3/5 5/1

84308 Doggone Clever (8) 4/2 6/19

84309 Big Mouth Bass (8) 4/30 6/19

S4310 Muscles and the Lady (9). 5/28 6/26

84311 Ladies in Wading (8) 6/25 7/31

84312 Athletic Varieties (8) 7/23 8/28

84313 Strikes to Spare (8) 8/20 10/2

Rel. No. Title Rel. Date Dix

MUSICAL JAMBOREES (Revivals) (7)

84401 Enric Madriguera &

Orch. (8) 9/5

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31

84404 Duke Elligton (9) 11/28

84405 Jerry Wald &0rch. (9)... 12/26

84406 Ray McKinley & Orch. (8) . 1/23

84407 Dick Stabile & Orch. (8).. 2/20

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/3

83702 Don't Fool Your Wife (18) . 3/5 6/5

S3703 Secretary Trouble (17) 4/9 6/5

83704 Bachelor Blues (17) 9/17 10/9

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) 11/21 1/1

83402 Brother Knows Best (17).. 1/2 4/J

83403 No More Relatives (IS)... 2/6 S/l

83404 How to Clean House (18) . . 5/14 tVA

83405 Dig That Gold (17) 6/25 7/M

83406 Home Canning (16) 8/6 l/B

RAY WHITLEY REVIVALS (4)

83501 Molly Cures a Cowboy (19) .9/5

83502 Musical Bandit (16) 10/10 ...

83503 Corralling a School

Marm (14) 11/14

83504 Prairie Spooners (13) 12/19

SPECIAL (3)

83601 20 Years of Academy

Awards (19) 4/2 6/9

83801 Basketball Headliners of

1948 (18) 4/23 6/1)

842 Louis-Walcott Fight

Picture (19) 6/26 ...

83901 Football Highlights of 1947

(20) 12/12 . . .

MY PAL FEATURETTES (2)

83201 My Pal (22) 11/31

83202 Pal's Adventure (20) 9/24

WALT DISNEY CARTOONS (S)
Reissues

84701 Hawaiian Holiday (8) 10/17 ...

84702 Clock Cleaners (8) 12/12 t/li

84703 Little Hiawatha (9) 2/20 ....

84704 Alpine Climbers (10) 4/2 ....

84705 Woodland Cafe (7) 5/14 6/15

84706 Three Little Pigs (9) 9/17

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31 ...

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24 ....

793 Dick Tracy Returns (15

Chanters) 7/17 ..

794 Adventures of Frank and

Jesse James (13
Chapters) 10/30

CARTOONS (1)

Trucolor

761 It's A Grand Old Nag (8). 12/20 12/

20th CENTURY-FOX

MOVIETONE ADVENTURES

8201 Horizons of Tomorrow (8). 9/12 11/1

8202 The 3 R's Go Modem (9).. 11/7

8203 Sky Thrills (9) 3/ %fi

8204 Majesty of Yellowstone (9) . 7/ 6/3

8251 Holiday in South

Africa (8) 8/22

8252 Home of the Danes (8) 10/17 ,

8253 Jungle Closeups (8) 12/12 S/l

8254 Copenhagen

Pageantry (T) (8) 1/ 5/1

8255 Scenic Sweden (T) (8) ... 6/ 6/1

8256 Riddle of Rhodesia (T) (8) 7/ 9/4

8257 Bermuda (T) (8) 8/ 9/4

8258 Desert Lights (T) (8) 8/ ■/«

8259 Portrait of the

West (T) (8) 10/

8260 Way of the Padres (T) (8). 12/

SPORTS REVIEW

8301 Gridiron Greatness (9) 8/1

8302 Olympic Class (10) 2/ B/l

8303 Everglades Adventure (9) 5/1

8304 Football Finesse (10) 9/ 8/2

8305 Olympic Water Wizards (8) .11/

8306 Yankee Ski-Doodle (8) 12/

8351 Vacation Magic (8) 9/26 .

8352 Aqua Capers (T) (8) 1/ 5/J

8353 Playtime in

Scandinavia (T) (8).... 4/

TERRYTOONS
Technicolor

S501 One Note Tony (7) 2/

8502 Talking Magpies in Flying

South (7) 8/15 .

8503 Mighty Mouse in a Date

for Dinner (7) 8/29 .

8504 Talking Magpies in Fishing

by the Sea (7) 9/19 1/1

8505 Mighty Mouse in the First

Snow (7) 10/10 1/1

8506 Talking Magpies in the

Super Salesman (7).... 10/24 1A

8507 Mighty Mouse in a Fight

to the Finish (7) 11/14 1/1

8508 The Wolf's Pardon (7) 12/5 1/1

Id. N«. Title

Rel. Data Data

8509

8510

8511

8512
8513

8514

8515

8516
8517

] 8518

' 8519
! 8520
8521
8522

I 8523
I 8524
K 8525

8526

8527

8528

8529

8530

Mighty Mouse in Swim

Cheese Family

Robinson (7)

Talking Magpies in Hitch

Hikers (7)

Mighty Mouse in Lazy

Little Beavers (7)

Felix the Fox (7)

The Talking Magpies in

Taming the Cat (7)

Mighty Mouse and the

Magician (7)

Chipper Chipmunk, The (7)
Hounding the Hares (7) . . .
Mighty Mouse in the

Feudin' Hillbillies (7)..
Mystery in the

Moonlight (7)

Seeing Ghosts O)

A Sleepless Nioht ft

The Witch's Cat (7)

Magpie Madness (7)

Mighty Mouse in Love's

Labor Won (7)

The Hard Boiled Egg (7) . .
Mighty Mouse in the

Mysterious Stranger (7) .
The Talking Magpies in

Free Enterprise (7)

Mighty Mouse in Triple

Trouble (7)

The Talking Magpies in Out

Again in Again (7)

Mighty Mouse in the Magic

Slipper (7)

The Talking Magpies in

Gooney Golfers (7)

12/19

j/.

12/12

6/1

12/26

6/t

1/

6/9

1/

6/1

3/

6/1

3/

8/2,

4/

6/X>

4/

6/1-

5/

6/1:

6/

em

6

*'T

7/

9/4

7/

8/28

8/

9/11

9/
10/
10'
11/
11/
12/
12/

TERRYTOONS
Technicolor-Reissues

8531 The Butcher of .Seville (7) . . 5/

8532 Mighty Mouse in the Green

Line (7) 5/

MOVIETONE SPECIALTY

8801 Symphony of a City (11) . . 9/

DRIBBLE PUSS PARADE
II 6901 Album of Animals (8).... 11/21
8902 Dying to Live (9) 5/

FEMININE WORLD

. 8601 Something Old — Something

New (8) 2/

8602 Fashioned for Action (S) . . 4/

MARCH OF TIME

1 Is Everybody

Listening? (19) 9/5

2 T-Men in Action (18) 10/3

3 End of an Empire (18) 10/31

4 Public Relations . . . This

Means You! 11/28

5 The Presidential Year ( ). 12/26

6 The Cold War ( ) 1/

7 Marriage and Divorce ( ). 2/20

8 Crisis in Italy ( ) 3/

9 Life W'th Junior ( ) .... 4/

10 Battle for Greece (17).... 5/

11 The Fight Game (19) 5/

12 The Case of Mrs.

Conrad (18) 7/

13 White-Collar Girls (18)... 8/6

14 Life With Grandpa ( ) . . . 9/

15 Battle for Germany (18).. 10/

16 ( )...10/

17 ( )...ll/

18 ( )...12/

6/19

5/1

6/5

9/6
10/4
11/1

12/20
12/20

'3'6'

6/26

Rel. No. Title

Rel. Date Date

THE ANSWER MAN (8)

8/7
i6/2'

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12/ 1/17

The Mad Hatter (7) 2/ /6/19

Pixie Picnic (7) 6/5

Banquet Busters (7) 6/19

Kiddie Koncert (7) 6/5

Wacky Bye Baby (7) 7/16

Wet Blanket Policy (7) . . . . 8/27

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15). 10/22 2/14

3302 Drummer Man (15) 12/3 2/14

3303 Carlos Molina & His

Orch. (15, 12/13 2/14

3304 Tex Beneke & His

Orch. (15) 3/3 6/19

3305 Woody Herman & His

Orch. (15) 3/31

3306 Red Ingle & His National

Seven (15) 6/16 6 19

3387 Tex W lliams and His Orch.

in Western Whoopee (15) 6/23 7 '31

3308 Jimmy Dorsey & Orch. (15). 8/18 9/25

3309 Red Skin Rumba (15) 9/15 9/25

3310 Buddy Rich & Orch. (15).. 10/13

TECHNICOLOR CARTUNES (5)
Reissues

3321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5'

3323 Woody Woodpecker (7).... 7/

3391

Wind, Curves and Trap

12/22

2/14

3392

Hall of Fame (10)

1/19

3393

Men, Women &

Motion (10)

3/15

6/19

3394

Flood Waters (10)

4/26

7/31

3395

Mighty Timber (10)

6/21

7/31

3396

Rockets of the Future (10)

7/5

9/25

3397

Water Battlers (7)

8/16

9/18

3398

Home of the Iceberg ( ) . .

8/23

11/22
11/22

6/19
6/19
7/31

9/25

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29

3342 Chimp Aviator (9) 11/17

3343 Brooklyn Makes

Capital (27) 2/9

3344 Whatta Built (10) 6/7

3345 Copa Carnival (9) 6/28

3346 Paris on the Plata (9) 7/12

3347 Gaucho Fiesta ( ) 8/16 ...

3348 Call of the Canyon ( )... 10/18 ...

SING AND BE HAPPY SERIES (8)

3381 Spotlight Serenade (10) . . . 3/29 . . .

3382 Singing the Blues (10)... 5/

3383 River Melodies (8) 7/5

3384 Songs of the Season ( ).. 10/11

3385 Hits of the Nineties ( ).. 10/18

7/31
7/31

MUSICAL WESTERNS (3)

6/19

3351 Hidden Valley Days (27). 2/5

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1 6/19

SPECIALS (2)

3201 Snow Capers (19) 2/18 6/19

WARNER BROS.

TECHNICOLOR SPECIALS (8)

4001 Celebration Days (20) 1/31 2/14

4002 Soap Box Derby (20) 10/18

4003 Teddy, the Roughrider (20) . 2/21

4004 King of the Carnival (20). 4/3

4005 Calgary Stampede (20) 5/29

4006 A Day at the Fair (20) ... 7/3 7/24

4007 The Man From New

Orleans (19) 9/4

4008 My Own United States (20). 10/16 9/18

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10).. 12/27

4203 A Song About the

Moonlight (10) 1/24 3/6

4204 Grandfather's Favorites . . . 3/13 6/5

4205 A Stephen Foster

Song (10) 5/8 6/19

4206 A Song From the

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Dangerous Dan McFoo (7). 12/20

4302 Hobo Gadget Band (7) . . . . 1/17

4303 Little Pancho Vanilla (7). 3/20

4304 Don't Look Now (7) 4/10

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Blabber Mouse (7).. 6/12

4308 The Squawkin' Hawk (7) . . 7/10

4309 A Tale of Two Kitties (7) . 7/31

4310 Pigs in a Polka (7) 8/14

4311 Greetings Bait (7) 8/28

4312 Hiss and Make Up (7).... 9/18

4313 Hollywood Steps Out (7).. 10/2

JOE McDOAKES COMEDIES (6)

4401 So You Want to Be a

Salesman (10) 9/13

4402 So You Want to Hold Your

Wife (10) 11/22

4403 So You Want An

Apartment (10) 1/3

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build a

House (10) 5/15

4406 So You Want to Be a

Detective (10) 6/26

Rel. No. Title

Rtl. Dits Date

12/20

3/6

4501

4502
4503
4504
4505
4506
4507
4508
4509
4510
4511
4512
4513

SPORTS PARADE (13)
Technicolor
Las Vegas Frontier

Town (10) 11/1

Action in Sports (10) 12/13

A Nation on Skis (10). . . . 7/31

Sun Valley Fun (10) 2/14

Trip to Sportland (10)... 3/6
Ride, Ranchero, Ride (10)
Holiday for Sports (10)

3/20
4 17

Built for Speed (10) 6/5

Fighting Athletes (10) 5/1

The Race Rider (10) 6/19

Playtime in Rio (10) 8/14

Sports Down Under (10).. 9/18
Gauchos of the

Pampas (10) 10/9

6/5
6/5
6/19

'6/i9
7/24
10/16

MELODY MASTERS BANDS (8)

4601 Freddy Martin & His

Orch. (10) 9/13 ..

4602 Swing Styles (10) 10/25 ..

4603 Borrah Minevitch & Har.

Sch. (10) 12/6

4604 Rubinoff and His

Violin (10) 1/10 . .

4605 Artie Shaw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch. (10) 5/15 . .

7/24
10/16

5/1

7/10

6/26

4607 The Saturday Night Swing
Club (10) 6/19

4608 Joe Reichman & His

Orch. (10) 7/17

MERRIE MELODIES (18)
Cinecolor

4702 Bone Sweet Bone (7) 5/22

4704 Up-Standing Sitter (7) 7/3

4707 Dough Ray Me-Ow (/) 8/14

4709 Odor of the Day (7) 10/2

4712 Daffy Dilly (7) 10/30

4715 Riff Raffy Daffy (7) 11/27

Technicolor
4701 Nothing But the Tooth (7).

4703 The Shell-Shocked Egg (7).

4704 The Rattled Rooster (7) . . .
4706 You Were Never

Duckier (7) 8/7

4708 The Pest That Came to

Dinner (7) 9/11

4710 The Foghorn Leghorn (7). 10/9

4711 A Lad in His Lamp (7)... 10/23

4716 Scaredy Cat ( ) 12/18

L. T. Tech. Cartoon

4713 Kit for Cat (7) 11/6

4714 Stupor Salesman (7) 1120

M.M. BUGS BUNNY SPECIAL (8)

4719 Hot Cross Bunny (7) 8/21 10/16

4720 Hare Splitter (7) 9 25 ....

4721 My Bunny Lies Over the

Sea ( ) 12/4

ADVENTURE SPECIALS (6)

Technicolor

4801 Land of Romance (10) 9/6

4802 Beautiful Bali (10) 11/15

4803 Dad Minds the Baby (10) 12/20

4804 What's Hatchin'? (10) .... 2 28

4805 Rhythm of a Big City (10) . 3/27

4806 Living With Lions (10) ... 6/5

10/16

Rel. Ms. Title

■t4. Date

12/20

6/5
7 '24

9/25

1948-49

COLUMBIA

THREE STOOGES COMEDIES (8)

1401 Heavenly Daze (16'/2) 9/2 9/25

1402 I'm a Monkey's Uncle (18). 10/7 10/23

1403 Mummy's Dummies (16)... 11/4

ASSORTED & ALL-STAR COMEDIES (12)

1421 Billie Gets Her Man (17). 9/9 9/25

1422 Go Chase Yourself (17) 10/14 10/9

1431 A Pinch in Time ( ) 11/11

CAN YOU TOP THIS?

1411 #1 (13) 11/18

COMEDY FAVORITES (6)

Reissues

1441 Pest from the West (I8V2) 9/30

1442 Ay Tank Ay Go (16) 10/21

ONE-REEL SPECIAL (1)

1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (6'/2) 9 2

1502 Lo, the Poor Buffalo (6>/2).ll/4

COLOR FAVORITES (8)

Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swing Monkey Swing (8).. 10/14

1603 The Little Match

Girl (8'/2) 11/25 ..

VERA VAGUE LAFF TOURS (8)

1751 A Lass in Alaska (10!/2) . .10/28

WORLD OF SPORTS (12)

1801 Diving Champions (9!/2) . . . 9/23

1802 Acrobatic Babies (9'/2) 10/14

1803 Wonder Woman ( ) 11/18

THRILLS OF MUSIC (12)

1951 Elliot Lawrence &

Orch. (10i/2) 9/23

1952 Ray Eberle & Orch. ( )..ll/4

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9).... 9/2

1852 A Day at C.B.S. (9'/2) . . .10/7

1853 Stars to Remember (9p2) . .11/18

COMMUNITY SINGS (8)

1651 Baby Face (9) 9/16

1652 My Happiness ( ) 10/21

SERIALS
1120 Congo Bill (15 Chapters) .. .10/28

10/9

10/2

10/23

9/25

10/2

10/2

METRO-GOLDWYN-MAYER

MGM CARTOONS (16)
W-31 Old Rockin' Chair Tom (7). 9/1*

W-32 Lucky Ducky (8) 10/9

W-33 Professor Tom ( )

PETE SMITH SPECIALTIES (10)

S-51 Why Is It (8) 9 11

S-52 Pigskin Skill (8) 9/18 10/23

GOLD MEDAL CARTOONS (Reissues) (4)

W-21 The Little Goldfish ( )

W-22 Fine Feathered Friends ( )

W-23 The Blue Danube ( )

W-24 Sufferin' Cats ( )

FITZPATRICK TRAVELTALKS (8)
T-ll Wandering Through Wales (9). 10/16

PARAMOUNT

PACEMAKERS

K8-1 Appointment With

Baby ( ) 10/8

K8-2 Mr. Groundling Takes the

Air ( ) 12/3

NOVELTOON

P8-1 The Mite Makes Right (8).. 10/15 ..

P8-2 Hector's Hectic Life ( )...ll 19 .

P8-3 Old Shell Game ( ) 12 17 ...

SCREEN SONG

X8-1 Readin' 'Ritin' and

Rhythmetic (7) 10/22 ..

SPEAKING OF ANIMALS

Y8-1 The Gnu Look (10) 10/29 ..

G. RICE SPORTLIGHT

R8-1 Hot Rod Speedsters ( ) 11/5

R8-2 Acrobatic lllini ( ) 12/10 . .

POPEYE

ES-1 Robin Hood-Winked ( ) 11/12

E8-2 Symphony in Spinach ( )... 12/31

UNUSUAL OCCUPATIONS

L8-1 The Glass Orchestra ( ) 11/26 ..

POPULAR SCIENCE

J8-1 Solar Secrets ( ) 12/24 . .

REO RADIO

EDGAR KENNEDY (6)
10th Series

93401 Contest Crazy (17) 10/1

LEON ERROL (6)

93701 Uninvited Blonde (18) ... .11/12 ..

93702 Backstage Follies (17) 12/24 ..

MY PAL (4)

93201 Pal's Return (18) 11/26

SCREENLINERS (13)

94201 Jan August & His

Piano (8) 10/29 ..

94202 Block Party (8) 11/26 ..

94203 It Pays to Be Ignorant (8). 12/24 ..

WALT DISNEY CARTOONS (18)

94101 Pluto's Purchase (7) 7,9

94102 The Trial of Donald

Duck (7) 7/30

94103 Catnap Pluto (6) 8/13

94104 Inferior Decorator (7) 8/27

94105 Pluto's Fledgling (7) 9/10

94106 Soup's On (8) 10/15

94107 Three for Breakfast (7)... 11/5

94108 Pueblo Pluto (6) 12/3

SPORTSCOPES (13)

94301 Texas Redhead (8) 9/24

RAY WHITLEY REVIVALS (4)

93501 Keep Shooting (17) 9/10

93502 Range Rhythm (16) 10/15

93503 Cactus Capers (15) 11/19

WALT DISNEY (6)
Reissues Series — 2
947(1 Goofy and Wilbur (8) 10/1

UNITED ARTISTS

LANTZ CARTUNES

Playful Pelican (7) 10/8

Doo Tax Dodgers (7) 11/19

Wild & Woody (7) 12/31

Scrappy Birthday (7) 2/11

Drooler's Delight (7) 3/25

9/18
9/11

WARNER BROS.

TECHNICOLOR SPECIALS (8)
Reissues

5001 Sons of Liberty (20) 11/20 9/18

5002 Drums of India (20) 12/25

JOE McDOAKES COMEDIES (6)

5401 So You Want to Be in

Politics (10) 10/23 9/18

5402 So You Want to Be on the

Radio (10 11/6

MERRY MELODIES (18)

Hen House Henery (7)... 9/11

SPORTS PARADE (13)

5501 Jungle Man Killers (10).. 11/6 9/18

5502 Sportsmen of the Far

East (10) 12/18

ADVENTURE SPECIALS (6)

5801 Mysterious Ceylon (10) . . . 9/25 9/18

5802 Bannister's Bantering

Babies (10) 12/11

FEATURETTES (6)

5101 Football Magic (20) 9/11 9/18

5102 Grandfather's Follies (20). 11 '13

SPORTS NEWS REVIEWS (6)

5601 Roaring Wheels (10) 10/2 9/18

5602 Ski Devils (10) 12/4

BLUE RIBBON CARTOONS (13)
Reissues

5301 An Itch in Time (7) 10/30 9/18

5302 Fin'n Catty (7) 12/11

M.M. BUGS BUNNY SPECIAL (8)

Rebel Rabbit (7) 9/18

AN UNBEATABLE COMBINATION

FOR DRIVE-IN THEATRES

PROJECTION AND SOUND SYSTEMS

MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION • BLOOMFIELD, NEW JERSEY

V

NOV 18 1948

i

The Service Paper of The Motion Picture Industry

r

Ev

8 REVIEWED:

Black Eagle
Blood on the Moon
nnie Prince Charlie

very Girl Should
Be Married

He Walked By Night
Indian Agent
Jungle Goddess
Racing Luck
Woman Hater

'EMBER 13, 1948

No. 20

CHARLES E, 'CHICK' LEWIS. Editor and Publisher

COURT RECESSES GOVERNMENT SUIT
AS LAWYERS STUDY SPEED-UP PLAN

BIG 5 NOW BIG 4; RKO DROPS OUT
WITH SIGNING OF CONSENT DECREE

VIDEO HELD MEANS OF CARRYING
FILM EXPLOITATION INTO HOMES

REGULAR FEATURES:

National Newsreol
Regional Newsreel
Hollywood Newsreel
Views on New Shorts

Selling the Picture
Theatre Management
Shorts Booking Guide
feature Booking Guide

Entered as second class mattt-r February .'0, 1940. at the
Published weekly by Showmen's Trade Review, Inc., 150:

FILL 'EM UP!

II

EilEERS

% Fill "em, up at

THANKSGIVING/"

(The State, N. Y. record-breaker, a
simultaneous Thanksgiving sensation1.)

M-G-M presents Alexandre Dumas' "THE THREE
MUSKETEERS" . Starring LANA TURNER, GENE
KELLY, JUNE ALLYSON, VAN HEFLIN, ANGELA
LANSBURY, FRANK MORGAN, VINCENT PRICE
KEENAN WYNN, JOHN SUTTON, GIG YOUNG
Color by TECHNICOLOR • Screen Play by Robert
Ardrey • Directed by GEORGE SIDNEY . Produced
by PANDRO S. BERMAN . An M-G-M Picture

©C1B 163681

WO

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[jui i^tj 0 ^^^0

Fill 'em, up at
CHRISTMAS/"

(Nexf erf Rac/io City Music Hall and
America's perfect Xmas show!)

M-G-M presents "HILLS OF HOME" • Starring-
EDMUND GWENN, DONALD CRISP, TOM DRAKE
JANET LEIGH, and LASSIE . Color by TECHNI-
COLOR • Original Screen Play by William Ludwig
Suggested by The Ian Maclaren Sketches "Doctor of
the Old School" . Directed by FRED M. WILCOX
Produced Iby ROBERT SISK . An M-G-M Picture

IjlJ LjlJlI^ ^&s^ ^shs^

Fill 'em up at
NEW Y6ARS /

(Happy New Year at Radio City Music
Hall and across the nation!)

M-G-M presents "WORDS AND MUSIC" • Starring
JUNE ALLYSON, PERRY COMO, JUDY GARLAND
LENA HORNE, GENE KELLY, MICKEY ROONEY
ANN SOTHERN with Tom Drake, Cyd Charisse, Betty
Garrett, Janet Leigh, Marshall Thompson, Mel Torme
Vera-Ellen . Color by TECHNICOLOR . Based on
the Lives and Music of Richard Rodgers and Lorenz
Hart • Screen Play by Fred Finklehoffe • Story by Guy
Bolton and Jean Holloway • Adaptation by Ben Feiner,
Jr. • Musical Numbers Directed by Robert Alton
Directed by NORMAN TAUROG . Produced by
ARTHUR FREED . A Metro-Goldwyn-Mayer Picture

Fill 'em up
all year VoMitcT

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SPYROS N
P. SKOURAS

Anniversary
Celebration
SEPT. 26— DEC. 25
Inclusive !

» COAST-TO-COAST IT'SdiO

CENTURY FOX WEEK NOVEMBER 21-27!

One ol a series of messages to held you increase your understanding of business paper advertising, and its effect on your job.

No matter what you make
-you're not making it
at a profit !

You may have the finest product
of its kind. Your production set-
up may be a miracle of efficiency.
Perhaps you've even discovered how
to cut your cost-per-unit below that
of your closest competition. The
fact remains —

You're still not making anything
at a profit. Because actually, of
course, there is no such thing.

Goods can only be sold at a profit.
And selling them profitably requires

the same kind of mechanization that
keeps your production costs down.

In the manufacture of a sale, for
example, there are five basic opera-
tions —

1. Seeking out prospects

2. Arousing their interest

3. Creating a preference for

your product

4. Making a specific proposal

5. Closing the order

Any good salesman can handle all
five. But no salesman should have to

— not when the first three can be
mechanized so economically through
the use of advertising.

For good advertising, like the ma-
chine on your production line, is a
multiplier of individual effort, en-
abling all of us to produce (and earn)
far more than we could alone.

And when it goes to work in busi-
ness papers — with their tremendous
concentration of hand-picked pros-
pects — advertising becomes the
most efficient machine available for
manufacturing sales at a profit!

SHOWMEN'S TRADE REVIEW

is a member of The Associated Business Papers, who have published
an interesting folder entitled, "10 ways to measure advertising
effectiveness." We'll be glad to send you a copy. And if you'd like
reprints of this advertisement (or the entire series) to pass along to
others in your organization, just say the word.

SHOWMEN'S TRADE REVIEW, November 13, 1948

7

Divorcement

If one is to draw any conclusions from the remarks
from the bench during the recent hearing before the
three-judge statutory court, complete divorcement seems
mighty remote.

Should this court again bring in a decision short of
complete divestiture, it is doubtful, according to high
legal lights, that the higher court would reverse them.

There still exists among many independent exhibitors
the opinion that if the big chains were broken up into
small units, it would be best for the whole industry.

We take no issue with this opinion. In fact, we
heartily agree. BUT, and it is a big BUT, should divorce-
ment, or partial divorcement come to pass, most of you
are going to find that the big circuits will be taken over
by big circuits and all you'd have left would be a new
big outfit to replace the present big outfits.

In that case, where would the little independent be?
Well, he may or may not, be better off.

Viewing the situation just from your own locality —
especially if you now have big circuit operation in your
territory, competitive or otherwise — how do you think
it would affect you?

The floor is open for discussion.

Watch Screen Guild

Again harping on the "young blood" slant. Let us
pay a compliment to Bob Lippert, head of Screen Guild.

Here is a guy with his feet solidly on the ground and
his eye focused sharply on the vital necessity of furnish-
ing low budget pictures.

One of the peculiar things about the production
branch of our industry is that everybody, or most every-
body, wants to make "A" product. You might liken this
to the automobile industry and wonder what would hap-
pen if all the companies built only Cadillacs.

The picture business requires various types of pictures.
There is a demand for the higher priced product but
definitely, too, there is a demand for the medium and
lower priced pictures too.

To meet the latter demand Lippert, through the
Screen Guild, has formulated a proeram that should fill
a good part of that need. Better still, he is smoothing
off the rough edges and putting his company on an effi-
cient basis both in production and in distribution.

At the rate many of the former low-budget producers
are trying to climb to great heights, it may not be long
before Lippert and Screen Guild find themselves and
their product in terrific demand.

Notable Achievement

No discussion about this great industry could get very
far without realizing how much real young blood can
contribute not alone to the success of a particular com-
pany but to the industry as a whole.

We believe that few executives in the past year have
done as much or more than did Arthur Krim in directing
the destinies and progress of Eagle Lion. In so doing
the whole business benefited.

First; he is possessed of a great faith in our business.
Second; he has inspired associates in his company to
acquire and preach the same faith. Third; he has over-
come obstacles and handicaps that would have stumped
many an older and more seasoned executive.

We could easily enumerate many other characteristics,
all a distinct credit to Arthur and the things he has done
for Eagle Lion. We doubt if it is necessary. Those
within his own organization know all about it. Those
around the country, especially in the all-important ex-
hibition branch of the business, are seeing signs of it all
the time — in continuing better product and expanding
goodwill in their relations with this company.

It is on such a foundation that successful and lasting
businesses are built.

Observations

DIG FOR IT. According to all statistics the Amer-
ican people are still spending as much, if not more, for
amusement. But the amusement dollar is being cut in
many ways under present-day competition. If this in-
dustry wants a larger share of the amusements money,
it will have to dig for it — with showmanship.

DOING SOMETHING. "Conciliation" has been a
trade topic comparable to the weather in general con-
versation. But nobody can say that 2 Oth -Fox's Andy
Smith is not doing anything about it. Andy has been
riding the circuit to give the subject of conciliation
some life via a realistic approach. He rates, and hereby
receives, an "A" for effort that is commendable and
we hope will bear fruit in an industry-wide application
of some system whereby the frictions and strains of
exhibitor-distributor relations can be relieved.

FAMILY SHOWS. In many spots around the coun-
try, smart showmen are proving they're smart bv put-
ting on shows that are suitable to children at matinees —
particularly Saturday matinees. Those youngsters are
still the Movies' best bets as present-day salesmen and
future ticket-buyers at adult rates.

—CHICK LEWIS

8

SHOWMEN'S TRADE REVIEW, November 13, 1948

WHAT'S NEWS

In the Film Industry This Week

General

Florid-faced, paunchy J. Parnell Thomas
(Rep., N. J.) is, at this writing, chairman of

the House Committee on Un-American Ac-
tivities which investigated the alleged exis-
tence of Communism in the motion picture
industry.

At the time of the movie hearing Thomas
and his colleagues ran into 10 tough wit-
nesses who refused to answer questions on
their political affiliations. The witnesses re-
fused on constitutional grounds. But the
committee procured their conviction of con-
tempt of Congress.

Some time back when Attorney General
Tom Clark invited Thomas to appear before
the grand jury which was considering accu-
sations against the congressman, Thomas
refused to do so — on constitutional grounds.
But a federal grand jury in Washington,
D. C., returned an indictment against Thomas
charging that he had received kickbacks
amounting to $817.60 for salaries paid a rela-
tive of his and a Negress in his employ. It
also charged that he had fraudulently charged
the Government $880.70 for the services of a
clerk-typist on his committee when said ser-
vices were never rendered.

Thomas is innocent under the law until a
petit jury determines the case, since all the
grand jury determines is whether there is
enough evidence to warrant prosecution.
Guilty or innocent, in view of the Republican
trouncing on Nov. 2, Thomas is not likely to
retain his committee chairmanship. Most log-
ical successor seems to be tall, barrel-voiced
Communist-denouncing F. Edward Hebert
(Dem., La.), former New Orleans news-
paperman, whose bailiwick includes part of
the rich commercial area of that city and the
muskrat-producing section of an adjoining
parish (county). Hebert is reported on record
as favoring a continuation of the film probe.
However, there is a Democratic move afoot
'to abolish the entire committee.

Meanwhile the Supreme Court refused to
skip the Circuit Court of Appeals and review
immediately the committee's contempt con-
viction against John Howard Lawson, one of
the witnesses who claimed constitutional
grounds for not answering.

Distribution

Brisk, bespectacled Charles Schlaifer has
been part of 20th Century-Fox since 1942.

This week he settled rumors with an an-
nouncement that he was resigning to go
into business for himself. But he didn't set-
tle rumors and 20th-Fox didn't say a thing,
about Charlie Einf eld's coming in to replace
him.

Over at Selznick, 37-year old Sidney G.
Deneau, a veteran of the army, of exhibition

and distribution, moved into the post of
general domestic sales manager replacing
Vice-President Milton Kusell who is out.

National Theatres and United Artists have
closed a deal for "Red River," and Paramount

is reportedly telling exhibitors that it will
sell Hat if that's the way they want to buy.

In Hollywood Monogram stockholders re-
elected the following directors: W. Ray

Johnston, bteve Broidy, George D. Burrows,
Edward Morey, Herman Rifkin, Howard
Stubbins, Charles Trampe, William Hurlbut,
Arthur C. Bromberg, Norton V. Ritchey.

Litigation

At least one of the three judges and most
of those in the court seemed weary. So when

a Paramount lawyer at the end of the second
day's testimony said that if a three-week
recess were granted, he thought it would be
possible to arrange the case so that it would
move more rapidly when the trial was re-
sumed, almost everyone seemed happy.
(P. 9.) The court concurred and recessed tne
Government anti-trust suit till Nov. 29.

But the two days and a half during which
the statutory court sat, RKO had stepped
out of the case by way of a. consent decree,
and the line of action to be followed by the
seven remaining defendants began to take
shape. The remaining four theatre-owning
defendants were set to figiit for their theatres
by reiterating that the Supreme Court did
not order divorce (Judge Hand thinks it did,
but only partial divorce, not the whole hog),
and by proclaiming the "reforms" that had
taken place within the industry since the
decree was first issued Dec. 31, 1946. The
Little 3 defendants are seeking to escape
from injunctions against trade practices.

And while Columbia's Attorney told the
court that the mounting triple damage suits

by exhibitors could break the defendants, the
Sosna Theatre of Mexico, Mo., was suing
the Frisina circuit, Paramount, 20th Century-
Fox, Loew's (MGM), Columbia, Universal,
United Artists, RKO, in federal court at St.
Louis for $450,000 triple damages claiming
loss because of clearances.

Exhibition

Question of any cooperation between na-
tional Allied and Theatre Owners of America

over the latter's plan for regional boards to
conciliate exhibitor - distributor grievances
would have to be passed upon by Allied's
board, General Counsel Abram F. Myers
declared this week.

Meanwhile in New York this week, visit-
ing Esther Tow, publicist for the American

Society of Cinematographers, was sounding-
exhibitor sentiment over a suggestion that
neighborhood houses cooperate with the
amateur cinema clubs which she says blanket
the country. She thinks it would be a good
public relations gesture.

On the west coast Fred A. Weller was
appointed executive secretary of the Inde-
pendent Theatre Owners of Southern Cali-
fornia and Arizona, and Fox West Coast
was playing "The Biggest Inch," ad film for a
gas company.

INDEX TO DEPARTMENTS

Advance Data 30

Audience Classifications 12

Box-Office Slants 12

Feature Booking Guide 31

Feature Guide Title Index 31

ollywood 28

Newsreel Synopses 37

Regional Newsreel 22

Selling the Picture 16

Shorts Booking Guide 38

Theatre Management 19

Views on New Shorts 30

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, "N. Y. Telephone,
LOngacre 3-0121. Charles E. 'Chick' Lewis. Editor and publisher; Tom Kennedy, Executive Kditor;

Elias E. Sugarman, General Business Manager; Ralph Cokain, Managing Editor; Harold Rendall,
Equipment Advertising Manager; West Coast Office, 6777 Hollywood Boulevard, Hollywood 28,
California; Telephone, HOllywood 2055; Ann Lewis, manager. London Representative, Jock MacGregor,
16 Leinster Mews, London W.2; Telephone, AMBassador 3601; Member Audit Bureau of Circulations,
Member Associated Business Papers. All contents copyright 1948 by Showmen's Trade Review, Inc.
Address all correspondence to the New York office. Subscription fates: $2.00 per year in the United
States and Canada; Foreign, $5.00; Single copies, ten cents.

Chas. Schlaifer
Quits 20th-Fox

Twentieth Century-Fox Advertising, Publicity
and Exploitation Director Charles Schlaifer
Wednesday resigned his position with that com-
pany to enter business for
himself, it was announced
by President Spyros P.
Skouras. His resignation
takes effect Feb. 1.

Commenting upon the
resignation, Skouras said :
"I have known for a
long time about Mr.
Schlaifer's personal ambi-
tions to engage in business
for himself and he has
persuaded me that he is
determined upon this cul-
mination of his plan. It
is a cause for real regret to me and to this com-
pany that he has made up his mind finally to
take this step and all I can do is to wish him the
utmost success and happiness in his endeavor."

Schlaifer, in confirming the announcement
declared :

"I must regretfully sever a long and most
pleasant association with Mr. Skouras and a
great film corporation. I am very happy that
I shall have future associations with him and
this company. My plans will be disclosed at a
very early date."

Charles Schlaifer

Deneau Heads SR0
Sales; Kusell Out

Thirty-seven-year-old Sidney G. Deneau this
week moved into the newly-created post of gen-
eral manager of domestic distribution at Selz-
nick Releasing Organization, taking over pre-
sumably the department formerly headed by
Sales Vice-President Milton Kusell, who is re-
tiring.

Kusell's retirement follows a shift in SRO
policies which places the domestic sales under
a triumvirate consisting of Deneau, Public Re-
lations Vice-President Paul McNamara and
Treasurer Leonard Case.

Deneau is a veteran in both exhibition and
distribution, having served with Fox in the
latter and with Fabian in the former. After an
army career in which he rose from private to
major, he joined the Schine Circuit, leaving it
in 1947 to join SRO as assistant general sales
manager.

Weller Named Secretary
So. Calif. -Arizona ITO

Fred A. Weller was appointed executive sec-
retary for the Independent Theatre Owners of
Southern California and Arizona, replacing Rob-
ert Poole, Hollywood reported this week. Weller,
who is also the general counsel for the ITO,
declared his policy would be based on the prem-
ise that a square deal between exhibitors and
distributors should always be possible.

Jack Goetz joins
Republic as Consultant

Jack Goetz, formerly with Consolidated In-
dustries and operating his own organization
since 1930, Tuesday joined Republic and Con-
solidated Film Industries as laboratory and stu-
dio consultant, President Herbert J. Yates an-
nounced.

SHOWMEN'S TRADE REVIEW, November 13, 1948

9

Recess Gov't Suit to Nov. 29

Move Intended to Save
Time; Columbia Opposes
Arbitration Suggestion

Unalterable opposition to arbitration was
voiced by one defendant — Columbia — in the Gov- •
ernment anti-trust suit Wednesday as the federal
statutory court recessed its hearings until Nov.
29 in order to permit the defendants and the
Justice Department to take action intended to
accelerate the hearing.

The three-judge court, consisting of U. S.
Circuit Court of Appeals Judge Augustus N.
Hand and Federal Judges Henry L. Goddard
and Alfred Coxe, began rehearing the theatre
owning and acquisition aspects of the suit Mon-
day on the order of the U. S. Supreme Court,
which sent part of the lower court's original
decree back to it for rehearing.

Not in Accord

The Government is emphatically contending
that the high court ordered divorce of exhibition
and distribution interests as well as divestiture
of theatres, while the theatre owning defendants
— reduced from the Big 5 to the Big 4 by the
consent decree which RKO signed to get out of
the case — are contending with equal emphasis
that it does not.

These defendants — Paramount, 20th Century-
Fox, Warner Bros., and Loew's (MGM) — in
addition to fighting to retain their theatres are
advancing provisions for arbitration, which the
U. S. Supreme Court decreed could be estab-
lished on a voluntary basis.

The opposition to arbitration was formally
expressed Wednesday shortly before adjourn-
ment after Warner Bros.' Attorney Joseph Pros-
kauer had assured the court that when it re-
convened he hoped to have an arbitration sys-
tem "with teeth in it," ready for their study.
His remark, which found approval on the part
of Paramount, 20th-Fox and Loew's brought
Columbia's Lou Frohlich to his feet.

Against Arbitration

"Frankly." Frohlich told the court, "I don't
like arbitration. ... I will not consent to an
arbitration system. . . . For us they're no good.
These treble damage suits keep piling up ; we're
being sued by the people that arbitrate."

"I have never understood why you people
are so opposed to arbitration," Judge Hand
told him, pointing out that it was supported by
the Supreme Court. ,

The remaining two of the Little 3 — Universal
and United Artists — told the court they would
study the subject.

"Universal, Your Honor, is giving it con-
sideration," Attorney Cyril Landau told the
court, stating that what the system would cost
"will play an important part" in Universal's
position.

United Artists Attorney George Raftery de-

What, Ho Orphans?

That figure of fact and fiction — the
widow — finally got into the act of the
government anti-trust suit Monday. She
entered when 20th-Fox Attorney John
F. Caskey, in making the point that not
all joint owners in 20th-Fox's National
Theatres were potential theatre owners
declared that in one instance their partner

RKO Consent Decree Signed

RKO stepped out of the 10-year-old Government anti-trust suit this week as the
federal statutory court in New York approved the consent decree the film company
had previously reached with the Justice Department.

The decree which will divorce RKO production-distribution activities from those in
exhibition and will cut the RKO circuit from 271 theatres to a possible 110 (for details
see STR Nov. 6, 1948, p. 5) was formally approved by the three judges — U. S. Circuit
Court of Appeals Judge Augustus N. Hand, Federal Judges Henry L. Goddard and
Alfred Coxe — at 11:38 A.M. Monday when Judge Hand announced:

"The consent decree has been read, perhaps partially understood, and signed."

Only objections voiced were those of United Artists Attorney Ed Raftery, who
challenged the procedure by which the decree was sought and Columbia Attorney Lou
Frohlich who told the court:

"I don't see how the court may enter eight different decrees in one action. It is
my understanding there is only one final judgment."

Both were overruled.

The importance of the RKO consent decree was highlighted in court when RKO
Attorney Ralston Irvine asked that it be signed before any evidence be taken in the
case which is now proceeding against Paramount, 20th Century-Fox, Warner Bros.,
Loew's (MGM), Columbia, Universal and United Artists. By this action neither the
consent decree, nor any future decrees issued in the suit against the others or the
evidence introduced in the suit continuing against the others, may be used against
RKO by exhibitors filing triple damage anti-trust suits.

was a widow.

clared his company had no commitment and
wanted to study the plan.

The court allowed a three weeks' recess Wed-
nesday after attorneys for the Big 4 had indi-
cated that they might speed up the trial by
interim action.

To Save Time

This action contemplates using a statement
stipulating what witnesses would testify to in-
stead of compelling them to come into court
from various sections of the country. It also
contemplates discussing with the Government
questions of joint ownership in which the de-
fendants own or operate theatres jointly with
partners.

The Government has contended that joint own-
ership operations must be broken up by the
defendants' sale of their interests to the partners
or to non-defendants in the suit. The Big 4
claims that in many instances their partners
are merely investors, not potential exhibitors,
and that they would not wish to become ex-
hibitors. An effort is to be made through con-
ferences with the Justice Department to see on
what partnerships the defendants and the Gov-
ernment can agree and on what partnerships they
cannot. Indications are that the Government
will not attempt to force partnership dissolutions
where the non-defendant partner is an actual
investor, not potential exhibitors.

The suggestions for adjournment to permit
such interim action was made to the court by
Paramount Attorney Whitney North Seymour.
The other three concurred and the Little 3
entered no objection.

Eliminates Witnesses

While both steps are intended to save time
and while both the Court, the Government and
the defendants seem eager to hasten the trial,
the betting is that the word speed as applied to
law will have a different meaning than it has
in aviation and that the general result will be
that while the tortoise may proceed at a faster
pace it still will not violate zoological laws and
out-run the antelope.

However, at that, the first few days of the
present hearing covered more ground than was
anticipated and indicated that the court thought .

it had a mandate from the Supreme Court to
order partial, though not total, divorce.

The theatre-owning defendants are fighting to
hold their theatres. The Little 3, who have no
theatres, are fighting against some provisions
of the decree. In the case of Columbia, that
company wants to be relieved of all trade prac-
tice injunctions and asks for a dismissal of the
suit. United Artists is asking for a rehearing
in the light of new conditions and seeks to get
out from the decree provisions. Universal is
attacking a new section embodied in the Govern-
ment proposals which outlaws moveovers, and
other trade practices. It is also attacking a
Government interpretation on clearance which U
claims would outlaw clearance excepting in in-
stances where there was a shortage of prints.

Wright Opens

Robert L. Wright, special assistant to the
Attorney General, opened the hearing Monday
with a brief statement on the case declaring :

"We are therefore here to persuade the court
(Continued on Page 10)

Indict Parnell Thomas

Rep. J. Parnell Thomas (Rep.. N. J.),
chairman of the House Committee on
Un-American Activities, which conducted
the Red inquiry into the motion picture
industry, was indicted by a federal grand
jury in Washington, D. C, Monday on
charges of conspiracy to defraud the
Government and of filing false claims
against it.

The indictment charges that Thomas
and a former secretary placed the names
of Myra Midkiff, a niece of Thomas, and
Arnette Minor, a Negro maid employed
by the Thomas household, on the payroll
as employes for the Congressman for
services they did not perform. The
amount paid them, which the indictment
charges was turned back to Thomas,
totaled $817.60. The indictment also
charges that Thomas presented fraudu-
lent payroll claims amounting to $880.77
for Jacqueline Hill as a clerk-typist for
the Un-American Activities Committee,
covering services she never performed.
, Thomas had refused to appear before
the grand jury on constitutional grounds.
Date for his trial has not been set.

Suit to Nov. 29

10

Recess Gov't

(Continued from Page 9)
to adopt divorce ... as a substitute for com-
petitive bidding with a cross-licensing provision."

The cross-licensing ban he declared to be
necessary to keep the majors from supplying
each other with film in certain locations. He
also took up the subject of joint ownership.

John W. Davis, opening for Loew's, struck
at the Government for confusing the issue,
moved for dismissal and challenged the Govern-
ment's monopoly charges. He declared his client
was ready to challenge the Government position
on the illegality of joint ownerships innocently
acquired.

Bought for Outlets

Warners' Proskauer defended his company's
theatre acquisitions on the ground that they
had been made to provide an outlet at the time
talking pictures were young and were acquired
in competition to, and not in collusion with, the
other defendants. (Later he claimed Warners
was in a less advantageous theatre position than
it had been years ago, having today only 467
houses at an investment of $85,000,000 compared
to 580 in 1931.)

He accused the Government of trying to prove
"monopoly by addition" — that is throwing all
the complaints of the companies together and
using the total against each individual defendant.

It was during this period that Judge Hand
made his first comment which might be indica-
tive of the way the court thinks. As Proskauer
was attacking divorce, the senior judge asked:

'What remedy do you think we ought to
give? . . . Their opinion (that of the Supreme
Court) certainly indicates to my mind — I don't
say wholesale divorcement — but suggests divorce
as a remedy."

Proskauer maintained that the only conspiracy
the high court had upheld applied to trade prac-
tices and termed divorce-divestiture "a slow
death" for his clients.

"The Government is here again arguing on
the same old contention that producers should
not own theatres/' Paramount's Seymour de-
clared to the court. "It's the same old argu-
ment." It was during Seymour's attack on
divorce that Judge Hand made a comment
which may be indicative :

"I should think, Mr. Seymour," he said, "that
Mr. Wright was going too far. ... I do believe
that the decree of the Supreme Court spells
divorcement, but I don't see any reason to spell
total divorcement."

Will Fight

Twentieth Century-Fox's John Caskey de-
clared. "We'll fight for partial interests inno-
cently acquired," and brought up the question of
joint ownerships with investors.

Ed Raftery, who with his brother George
defended United Artists, took the floor at this
point to attack the trade provisions of the decree.

"Mr. Wright," he declared, "practically con-
cedes and argues that an injunction against trade
practices means nothing when he gets divorce-
ment or a division of product. ... I say an

Rap Indecent Films

A thousand delegates attending the
convention of the Columbus (Ohio)
Diocesan Council of Catholic Women
took a pot-shot at indecent films by
recommending that parish councils make
a list of approved films to he sent, to their
members and also send messages of
praise to theatre managers who show
the films thus approved.

injunction against trade practices mean nothing,
period."

All the Big 4 attorneys attacked the lists of
theatre holdings which Wright introduced to
show the status of their operations as incorrect.
They were admitted to the record subject to
correction. Considerable discussion also cen-
tered over the advisability of permitting affi-
davits by Republic, Monogram and PRC officers
stating their companies' earnings, assumably to
make a point of comparison with the earnings
of the majors, and the amount of film revenue
they received from defendant-controlled the-
atres. Two of the affidavits were finally ad-
mitted after the signers from Republic and PRC
appeared and testified from the witness stand.

On Tuesday the Big 4 joined to ask that the
Government's testimony introduced on Monday
be thrown out. Loew's Vice-President William
F. Rodgers took the stand to describe the steps
his company had taken to comply with the trade
practices of the decree to date. He told the
court that MGM had dropped conditioning,
fixing admissions, franchises and the like, and
had experimented with competitive bidding in
many spots.

MGM Invites Bids

Those who had requested for bids were in-
vited to bid, he said, and in addition exhibitors
with theatres in competition to those who wanted
to bid, were also invited in many instances
even though they had not requested bidding
privileges. Rodgers testified that the time be-
tween the issuance of the invitation and the
bidding ranged from seven days to two weeks
depending upon the territory.

MGM further had drawn up a manual to guide
salesmen in selling under the decree, he testified,
and was conducting an exhaustive study of clear-
ance and run, the reports of which on Omaha
and Buffalo had been completed and were put
into the record. The other reports will be of-
fered as soon as they are cempleted Rodgers
declared.

Judge Hand seemed interested in Rodgers'
statement on competitive bidding which showed
that as a result there had been a marked increase
of independents buying MGM product away from
defendant-operated houses in several sections of
the country.

To Drop Houses

The court was told that Loew's was planning
to dispose of its joint holdings in Buffalo, where
Loew's now operates 13 houses with Paramount
and Vincent McFaull. Loew's would operate
several houses, Paramount the others.

Also to be disposed, Rodgers said, were
Loew's interests in the Lee at Richmond, the
Criterion, which it owns with the Moss inter-
ests in New York, and the Parkway, Brooklyn,
which is jointly owned with the Langold Realty
Corporation.

Proskauer, speaking again for Warners, took
the court on a tour of the country to show
that Warners' theatre position had "deteriorated"
in comparison with past years, pausing for occa-
sional stopovers as Wright challenged some of
his figures.

It was at this point that he introduced testi-
mony to the number of Warner houses and
declared that the cost of the average Warner
feature today was $2,005 000, compared to
$1,382,000 in 1945.

Earlier in the hearing Columbia's Frohlich
had told the court that "there should be an elimi-
nation of any injunction against trade practices"
and struck at the rash of anti-trust suits facing
the industry.

SHOWMEN'S TRADE REVIEW, November 13, 1948

Noise Come-back?

Are sound-truck loudspeakers coming
back in Columbus, Ohio, as an exploita-
tion adjunct? It looks a possibility as
Municipal Judge Charles R. Petree has
ruled the first section of the city's anti-
noise ordinance unconstitutional, while
earlier Judge Wayne B. Fogle held the
second section illegal. The latest ruling,
frees Cleveland Progressive Leader
Hugh DeLacy from a charge of having
violated the first section while address-
ing crowds here through a loudspeaker
on Oct. 21. City officials, however, assert
they will prepare an anti-noise ordinance
that will be constitutional.

"There have been a great many lawsuits filed
for millions of dollars against the defendants
all over the country," he declared. ". . . The
industry is facing disaster. ... It doesn't need
more than half a dozen lawsuits to break every
defendant in this case"

Earlier also, almost at the outset of the hear-
ing, Judge Hand asked the attorneys for their
views on sending the case to a master in chan-
cery, who by hearing the testimony and making
a recommendation in the suit, probably could
have freed the three-judge court of much labor
in the case.

Wright objected that such an action would
be equivalent to dismissing the case. Judge
Hand let the subject rest.

Denied Injunction

Wright lost in his efforts to have an interim
injunction restrain the Big 4 from acquiring
theatres while the trial was recessed. The Big 4
attorneys voluntarily gave assurance there would
be no expansion between the time court ad-
journed and resumed its hearings. Wright also
lost in an effort to have the court fix dates on
which the various attorneys were to furnish
him with stipulations and other data. Judge
Hand did not grant this.

"I wish you'd just arrange this thing in some
practical way," the Judge said, "and not just
stand up and talk. Nobody's getting anywhere.
They're just showing they're frustrated."

RKO Decree
Delights Depinet

Expressing gratification over the consent
decree which his company signed with the
Government Monday in the anti-trust suit, RKO
President Ned E. Depinet issued the following
formal statement :

"In my view, the most significant provision
of the consent decree is RKO's representation
to the court that, subject to stockholders' ap-
proval, it proposes voluntarily to divorce its ex-
hibition business from its production and dis-
tribution business. This will have far-reaching
and, I believe, very beneficial effects on our
future.

Starts Soon

"In a s'hort time our Theatre Company will
commence operations as an independent circuit.
I believe the consent decree is the only way
RKO can be assured of retaining substantially
all its so-called wholly-owned theatres. It also
has the right under the decree to acquire with-
out further court approval certain additional
theatres in which RKO and other exhibitors
presently have an interest. Our interest in the
theatres which we must sell is in most cases
that of a minority stockholder and those the-
(Continued on Page 19)

WORLD PREMIERE

THURSDAY, NOVEMBER 11, 1948

VICTORIA thEATEE

Broadway at 46tk St.f New York, N. Y.

oan of Arc

starring INGRID

ERGMAN

a VICTOR FLEMING PRODUCTION

Frew iy WALTER WANGER

Directed by VICTOR FLEMING

Based on tne Stage Play "JOAN of LORRAINE" ty MAXWELL ANDERSON

color By TECHNICOLOR

• A CAST OF THOUSANDS
witk JOSE FERRER
PT?AXmTC T CTTT T T\r AXT . T n A 13 POT MATCH . WAPFI RHWn

FRANCIS L. SULLIVAN • J. CARROL NAISH • WARD BOND
SHEPPERD STRUDWICK • HURD HATFIELD • GENE LOCKHART
JOHN EMERY • GEORGE COULOURIS • JOHN IRELAND and CECIL KELLAWAY

Screenplay Ly MAXWELL ANDERSON and ANDREW SOLT • Art Direction Ly RICHARD DAY
Director of PLotograpLy JOSEPH VALENTINE, A.S.C.
Presented Ly SIERRA PICTURES, INC. • Released Ly RKO RADIO PICTURES

SHOWMEN'S TRADE REVIEW, November 13, 1948

II

$450,000 Asked
In Frisina Suit

Sosna Charges Circuit,
8 Majors With Trust Rets

Suit for $450,000 triple damages under the
anti-trust laws was filed in the St. Louis federal
court this week by Louis M. Sosna of Moberly,
Mo., former owner and operator of the Sosna
Theatre at Mexico, Mo., against the Frisina
theatre interests and the following eight majors
— Paramount, Loew's (MGM), Warner Bros.,
20th Century-Fox, RKO, Columbia, Universal
and United Artists.

The distributor defendants are charged in
addition to allegedly violating the Sherman-
Clayton Acts with ignoring the provisions of
the New York statutory court decree by im-
posing unreasonable clearances, terms, restric-
tions and conditions on the Sosna Theatre,
thereby avoiding the awards in favor of the
house made by the American Arbitration Asso-
ciation tribunal. As a result of this Sosna
claims a loss of $150,000 which tripled under
the punitive damage provisions of the anti-trust
laws totals $450,000. A jury trial is asked.

Says 'Home Movies'-Urge
Cuts U. S. Film Markets

Paraphrasing him in terms of Jimmy Durante,
most of the countries in Europe "want to get
into the act" and are developing film industries
to supply their own theatres — as well as such
other markets as they can sell, Bernard B.
Kreisler last week told trade press representa-
tives.

Kreisler, former Universal sales executive,
outlined some of the observations he made dur-
ing a year-long tour covering 16 countries in
Europe to prepare a film market survey for
submission to the Harvard Graduate School of
Business Aministration.

Market Shrinks

Kreisler indicated that American films face
a shrinking market abroad unless some way
can be found to break through the complex
economic and governmental barriers which dol-
lar shortages and nationalist consciousness of
the trade, political and cultural potency of
motion pictures have erected.

Hollywood product, he says, continues to
enjoy prime popular appeal in all the countries
he visited but, due to their government's action,
in many of these countries the number of
American films being shown does not match
appetites of moviegoers for them.

North Central Allied
Seeks Check Rule

North Central Allied is seeking a ruling as
to whether checkers will not be required to
comply with Minnesota's, state private detective
law which requires registry and posting of bond.
A similar move in Wisconsin procured such a
ruling but was later reversed.

Edgar Kennedy Dead

Edgar Kennedy, 58, who quit the prize ring
to become a Mack Sennett Keystone cop, died
at the Motion Picture Hospital in Hollywood
Tuesday after a long illness. Kennedy's films
included comedy shorts and such features as
"The Average Man," "San Francisco," "A Star
Is Born," "Hollywood Hotel."

Key, Lease Theme

Joe Redmond, manager of the Esquire
Theatre, Kansas City, got pretty sharp
in writing up his ad for "Apartment for
Peggy" when it moved over to his house
from the Tower-Uptown-Fairway. The
ad was headed with the caption, "Peggy
Has Moved." The copy went on to read,
"The Esquire is the key to the situation;
come, get a new lease on life, see 'Apart-
ment for Peggy'." Redmond carried out
his "key" and "lease" themes in his ads
through the week.

It's Up to Allied Board,
Says Myers of T0A Plan

Question' of any possible future cooperation
between national Allied and the Theatre Owners
of America in setting up a system to conciliate
exhibitor-distributor differences, would have to
be taken up at the Allied directors' meeting in
New Orleans, General Counsel and Board
Chairman Abram F. Myers declared in Wash-
ington this week.

The Allied board will meet Nov. 27-28 and
the organization's convention will be held Nov.
29-Dec. 1.

(Myers pointed out that preparations for the
convention had kept him so occupied that he had
not had time to study the details of the pro-
posed TOA conciliation plan for regional griev-
ance committees, including independent ex-
hibitors not affiliated with TOA.

He pointed out that Allied functions entirely
through its board and that he could not predict
their views in advance. However, he said, if
the matter of participation comes up, he feels
certain it will be thoroughly examined.

TOA Directors Meet
In Washington Jan. 28

Next meeting of the Theatre Owners of
America officers and directors will be at the
Hotel Mayflower, Washington. D. C, Jan. 28-
29, 1948, President Arthur Lock wood announced
Wednesday.

MGM May Terminate
deRochemont Pact

MGM is reportedly negotiating the termina-
tion of a contract it has with Producer Louis
deRochemont, Hollywood reported this week.

Calendar

NOVEMBER

14, dinner for J. H. Harris, William Penn Hotel,
Pittsburgh.

27-28, fall board meeting of National Allitd, New

Orleans.

29-Dec. 1, annual convention, National Allied, New

Orleans.

DECEMBER

4, testimonial dinner for R. J. O'Donnell, Baker
Hotel, Dallas.

6, 7, convention, Theatre Owners of Oklahoma, Skir-
vin Hotel, Oklahoma City.

JANUARY

28, 29, meeting, directors and officers, Theatre
Owners of America, Mayflower Hotel, Washington,
D. C.

FEBRUARY

21, 22, postponed convention, Allied Motion Picture
Theatre Owners of Western Pennsylvania, Hotel Wil-
liam Penn, Pittsburgh.

Wanger Wants
Showmanship

Films No Longer Volume
Business, He Avers

A call for the return of showmanship, coupled
with emphasis on the importance of the ex-
ploiteer and an understanding that times are
changing, was voiced by Producer Walter Wan-
ger last Friday at the monthly luncheon of the
Associated Motion Picture Advertisers.

Wanger, who was critical of those whom he
said lived "in a wishful world of the silent
film," claimed that the motion picture business
was no longer a volume business and that the
majors must accept this or face disaster. He
criticized the lack of showmanship in "manage-
ment" and said it needed exploiteers "as it never
did before."

'Disgraceful'

"It's utterly disgraceful," he declared, "not
to put a team of advance men on an expensive
picture. . . .

"I think," he continued, "we are going in the
wrong direction. I think we must realize our
business is to get our pictures back to the peo-
ple," he added, reminding his audience that
every successful picture "has not been one that
depended upon popcorn."

Wanger praised RKO President Ned E.

Depinet as one "who has been steeped in all

phases of show business from pink lemonade up,"

and whose talents would be put to use under the

new management, and declared that he believed

"optimistically" that the industry was "going

to go forward each year."

Wanger was introduced by Ampa President Max E.
Youngstein. Seated on the dais were Loew's Interna-
tional David Blum, RKO's Depinet, Joan Bennett,
Youngstein, Wanger, Eagle Lion's William Heine-
man, Republic's Evelyn Koleman, Columbia's Harry
McWilliams.

Variety to Give Statue
Of Priest to Boys Town

Plans were shaping up this week for the
presentation of a life-sized statue of the late
Rt. Rev. Msgr. Edward J. Flanagan, late di-
rector of the famous Boys Town, to that com-
munity on Nov. 28 at 3 P.M. by the Variety
Clubs International.

Conferences on the subject were held last
week between Msgr. Nicholas H. Wegner, pres-
ent director of Boys Town, and Edward Shafton
of the Omaha Variety Club in connection with
the award which was announced last Saturday
by International Chief Barker R. J. O'Donnell
and John Harris, founder of the Variety Clubs.

Special Plane Hired
For O'Donnell Dinner

A contingent of New York theatre men will
fly by specially chartered American Airlines
DC 6 for the Variety Club R. J. O'Donnell
testimonial dinner at Dallas, Dec. 4, Chick
Lewis, international officer of the clubs and in
charge of reservations, announced Wednesday.
The plane will leave New York Dec. 3 at 3 P.M.
EST, arriving at Dallas, non-stop at 8 P.M.
CST. It will return from Dallas Dec. 5 at
2 P.M. CST, arriving, non-stop, in New York
at 7 :55 P.M. EST.

Who Says Showmanship Is Dead?

Please turn to Page 19

12

i

SHOWMEN'S TRADE REVIEW, November 13, 1948

The Box-Oiiice Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

Racing Luck

Columbia Drama 65 mins.

AUDIENCE SLANT: (Family) Mediocre
race-horse offering lacks sustained audience
interest.

BOX-OFFICE SLANT: Will fill in for
lower half of double bills.

Cast: Gloria Henry, Stanlej' Clements, David Bruce,
Paula Raymond, Harry Chesire, Dooley Wilson. Jack
Ingram, Nelson Leigh. Credits: Producer, Sam Katz-
man. Director, William Berke. Original screenplay,
Joseph Carole, Al Martin, Harvey Gates. Photography,
Ira H. Morgan.

Plot: A girl and her brother have two race
horses, one of which is a champ, but needs
to be paced by the other to win. There is a
scheme to gum up the works, but all ends
well in the final footage.

Comment: This mediocre race-horse offer-
ing lacks sustained audience interest. There
was too much put into the story, without any
particular reason. The sole redeeming aspect
of the film is Dooley Wilson, who deserves
better material. Paula Raymond is good to
gaze upon, but has little acting ability. Tech-
nical departments are okay, with some rou-
tine racing shots that arouse what little ex-
citement there is in the weak story. "Racing
Luck" will fill in for lower half of double
bills.

Blood on the Moon

RKO Radio Western 87 mins.

AUDIENCE SLANT: (Family) Although
somewhat confusing, this odd sort of western
has enough action to be a winner.

BOX-OFFICE SLANT: Robert Mitch-
um's current popularity plus the action angle,
should insure extra grosses in average situa-
tions.

Cast: Robert Mitchum, Barbara Bel G'eddes, Robert
Preston, Walter Brennan, Phyllis Thaxter, Frank Fay-
len, Tom Tully, Charles McGraw, Clifton Young, Tom
Tyler. Credits: Executive producer, Sid Rogell. Pro-
ducer, Theron Warth. Director, Robert Wise. Screen-
play, Lillie Hayward. Adaptation, Harold Shumate and
Luke Short. From the novel by Luke Short. Pho-
tography, Nicholas Musuraca.

Plot: A ne'er-do-well westerner gets into
trouble by hiring out to a former friend as
a virtual gunman to make a local rancher sub-
mit to a bad deal. The ne'er-do-well, how-
ever, gets hold of himself with the aid of
one of -the daughters of the rancher, and
breaks up the villain's gang. He also exposes
the local Indian agent who was in con-
nivance with the villain.

Comment: Although somewhat confusing,
this odd sort of western has enough action
to be a winner. For a good part of the first
quarter of the story, the audience is in the
dark as to what it is all about. The picture
is done much more artistically than the usual
western drama — with subdued conversation,
shadowy camera angles, and the like. In this
connection Photographer Nick Musuraca's
camera work deserves special mention. Rob-
ert Mitchum is Robert Mitchum in the role
of the ne'er-do-well turned hero, which should
please his legion of fans; and Robert Pres-
ton is very good as the villain. Technical
departments are handled with thorough care.
Mitchum's current popularity, plus the action
angle, should insure extra grosses in average
situations

National Reviewing Committees'
Classifications

KEY LARGO (WB)

MATURE — National Board of Review.

CLASS A— SEC. 2 — National Legion of Decency.

ROMANCE ON THE HIGH SEAS (WB)

FAMILY — National Board of Review.

CLASS A — SEC. 2— National Legion of Decency.

ROPE (WB)

MATURE — National Board of Review.

CLASS A— SEC. 2— National Legion of Decency.

EMBRACEABLE YOU (WB)

FAMILY — National Board of Review.

CLASS A — SEC. 2 — National Legion of Decency.

TWO GUYS FROM TEXAS (WB)

FAMILY — National Board of Review.

CLASS A — SEC. 2 — National Legion of Decency.

ROGUES' REGIMENT (U-I)

FAMILY — National Board of Review.

CLASS A— SEC. 2— National Legion of Decency.

KISS THE BLOOD OFF MY HANDS (U-I)

MATURE^National Board of Review.

CLASS A — SEC. 2 — National Legion of Decency.

Every Girl Should Be Married

RKO Radio Comedy 84 mins.

AUDIENCE SLANT: (Family) Another
of those light comedies that audiences are
taking to their hearts these days. This has
all the usual attributes and also introduces
a new star, Betsy Drake.

BOX-OFFICE SLANT: Just look at the
marquee names: Cary Grant, Franchot Tone,
Diana Lynn, Betsy Drake. That's all you
have to know.

Cast: Cary Grant, Franchot Tone, Diana Lynn,
Betsy Drake, Elisabeth Risdon, Richard Gaines, Harry
Hayden, Chick Chandler, Leon Belasco, Fred Essler,
Anna Q. Nilsson. Credits: Dore Schary presentation.
Produced directed and co-written by Don Hartman.
Screenplay collaborator, Stephen Morehouse Avery.
Based on story by Eleanor Harris. Photography,
George E. Diskant.

Plot: Betsy Drake believes women have
just as much right to court men as vice versa
and proceeds to set her cap for Cary Grant,
a baby doctor — and also a hidebound bache-
lor. She involves her wolfish employer, Fran-
chot Tone, who is only too willing to be
involved. Cary realizes what Betsy is doing,
but when her pal, Diana Lynn, fixes up a
situation in which a supposed home-town
boy comes to get Betsy, he finally capitu-
lates.

Comment: This is Leap Year, isn't it?
RKO seems to know it — hence this light
comedy of how one girl wins her man by
sheer striving. It's the kind of stuff to delight
average audiences, especially the feminine
portion, and takes its place in the growing
list of escapist films now so popular around
the country. As a box-office proposition the
picture rates tops, for the marquee will carry
an almost irresistible line-up. Actually, the
film is a starring vehicle for a newcomer,
Betsy Drake, who carries the brunt of the
acting chores along with Grant. She gives a
competent performance, appearing perfectly
at ease with her extra strong supporting
players, and displays a personality that dif-
fers from the familiar Hollywood glamor
type. She looks somewhat like a 'teen-age
Ingrid Bergman. While the picture may not
prove to be a memorable experience artisti-
cally, it sure should make the coin boxes
tinkle.

Indian Agent

RKO Radio Western 64 mins.

AUDIENCE SLANT: (Family) Another
Tim Holt western that will please the fam-
ily. Good outdoor action fare.

BOX-OFFICE SLANT: This should do
well wherever this series, or similar action
films, are liked.

Cast: Tim Holt, Noah Beery, Jr., Richard Martin,
Nan Leslie, Harry Woods, Richard Powers, Claudia
Drake Robert Bray, Lee White, Bud Osbsrne, Iron
Eyes Cody. Credits: Directed by Lesley Selander.
Original screenplay by Norman Houston. Photogra-
phy, J. Roy Hunt. Produced by Herman Schlom.

Plot: Tim Holt and his pal, Richard Mar-
tin, uncover a plot to cheat the Indians of
their food supply. This is being done through
the agent running the Indian Reservation.
There are several murders and a threat of an
Indian uprising before the matter is straight-
ened out.

Comment: These Tim Holt westerns are
consistently good. They have the quality and
the ingredients that make them popular with
the average outdoor action fan, and this
latest one is as good as all the rest. Their
consistent top quality of story, production and
performances seems to be bringing them up
to the class once occupied by that favorite
Hopalong Cassidy. Tim Holt, who in future
westerns uses his own name in all the char-
acters he portrays, is capable and an efficient
actor, and Richard Martin, his buddy, helps
liven things up and just as capably adds a
great deal to the quality of the picture. In
the cast are such fine performers as Noah
Beery, Jr., and character-badman Harry
Woods. Direction by Lesley Selander gives
the film plenty of action and excitement.
Herman Schlom produced.

He Walked by Night

Eagle Lion Semi-documentary 79 mins.

AUDIENCE SLANT: (Adult) Told in the
same matter-of-fact documentary fashion as
"Canon City," this case history of a Los
Angeles killer-bandit holds an audience from
beginning to end, and also does its bit for
the anti-juvenile delinquency campaign. Rec-
ommended for the 'teen-age trade.

BOX-OFFICE SLANT: Scott Brady's
second picture bids fair to pick up some nice
coin if properly exploited. Be sure to refer
to "Canon City," Brady's first.

Cast: Richard Basehart, Scott Brady, Roy Roberts,
Whit Bissell, James Card well, Jack Webb. Credits:
A Bryan Foy production. Screenplay, John C. Higgins
and Crane Wilbur, based on Wilbur's story of an ac-
tual Los Angeles police case. Additional dialog, Harry
Essex. Production, Robert T. Kane. Direction, Alfred
Werker. Photography, John Alton.

Plot: Richard Basehart, as a killer-bandit,
shoots an officer to death. The police have
absolutely nothing to work on — the man is
unknown, even in the underworld. Scott
Brady, Jim Cardwell, and Roy Roberts as
the police sergeant, gradually unfold the case,
allowing the audience to follow each step
until the criminal is finally run down in the
Los Angeles system of storm drains.

Comment: Using the same factual method
so successful in "Canon City," Eagle Lion
again has a winner in "He Walked By Night."

SHOWMEN'S TRADE REVIEW, November 13, 1948

13

Although the case of the Los Angeles killer
does not provide the wild melodrama of the
prison break, it offers the audience some-
thing else — a cold, clinical report of how the
police solve a crime with no clues at the start.
The progress of the case is absorbing to fol-
low, and when the killer is trapped in the
Los Angeles storm drain system there is
plenty of tough action to send away the
spectator with a tingle in his spine. What
makes the picture so effective is the utter
indifference to standard film practice. The
officers are certainly heroic enough, but the
unit staff does not throw this up to the audi-
ence by ham acting; it looks mighty authen-
tic, and thus packs a real punch. The film is
hereby recommended for the 'teen age trade,
for the dogged and ruthless work of the
police in solving the case adds up to an assist
to the juvenile delinquency campaign. Eagle
Lion is doing quite a job in this respect. It
looks like a profitable engagement if you
let them know what it's about and recall that
Scott Brady made a big hit in "Canon City."

Bonnie Prince Charlie

(Color by Technicolor)
(Reviewed in London)
20th-Fox Historical Drama 136 mins.

AUDIENCE SLANT: (Family) This pon-
derous historical drama lacks sufficient enter-
tainment qualities to justify its immense
length and needs drastic cutting.

BOX-OFFICE SLANT: A stirring title, a
brilliant cast headed by David Niven, and
Technicolor.

Cast: David Niven, Margaret Leighton, Judy Camp-
bell, Jack Hawkins, John Laurie, Morland Graham,
Finlay Currie, Hector Ross, Hugh Kelly, Elwyn
Brook-Jones, Charles Goldner, Ronald Adam and
others. Credits: Screenplay by Clemence Dane. Pro-
ducer, Edward Black. Directed by Anthony Kimmins.
A London Film released in the UK by British Lion.
Color by Technicolor.

Plot: In 1745 Prince Charles (David Niven)
lands in Scotland to claim the British throne
from George II and raises his standard. The
Highlanders in the main flock to it and a
triumph march on London begins. One hun-
dred and twenty-seven miles from their goal,
the chieftains lose heart in being so far from
home and Charles alone wants to continue.
They withdraw and are pursued by the Duke
of Cumberland's (Elwyn Brook-Jones) army
to Culloden in the North of Scotland, where
they are massacred. Charles escapes and is
hunted in the wild mountains, protected by
his people who will not betray him despite
the enormous reward. He is aided by Flora
MacDonald (Margaret Leighton) and, dis-
guised as her maid servant, escapes to exile,
but she will not go with him.

Comment: A fine title, a stirring chapter
of history and a brilliant cast, headed by
David Niven, are lost in a dreary, lifeless
film which creaks in its pedestrian develop-
ment. The main faults are the humorless,
almost Germanic, script and stilted direction.
Spectacular scenes like the raising of Prince
Charlie's standard, the gathering of the clans
and the battles should have been inspiring,
but they lack fire. There is little effort at
suspense, and romance is an afterthought.
Shocking plaster mountain settings do not
help matters and suggest the stage rather
than the modern film studio. These are punc-
tuated with interminable musical travelogs of
the highlands. The cast, in general, struggle
manfully against the odds and it is to the
credit of Margaret Leighton that she makes
Flora MacDonald a vital character and thus
proves herself an important new screen per-

' Dulcimer Street'

This Individual Picture, which is being
released here through Universal-Inter-
national, was first reviewed in STR on
August 7, 1948 from London. The verdict
from the audience standpoint was:
"First-class human drama punctuated
with thrills, suspense and comedy de-
signed to satisfy general audiences. . . ."
Prominent in a long cast are Richard At-
tenborough, Alastair Sim, Stephen Mur-
ray, Fay Compton, Wylie Watson, Susan
Shaw, Ivy St. Helier, Joyce Carey, An-
drew Crawford, Eleanor Summerfield
and Gladys Henson. Our New York ob-
server finds the picture a curious mixture
of drama and satire, with comedy details
intervening in serious dramatic situa-
tions, as if the director could never quite
make up his mind what to do. The film
is all right as a supporting feature in all
but lowest-browed situations. Running
time, 112 minutes.

sonality. David Niven is far from bonnie in
the leading role, while Charles Goldner intro-
duces a strangely incongruous note as a
Scotsman with a continental accent. Sir Alex-
ander Korda has apparently spent a fortune
on the production which should be cut dras-
ically. This would not make it a great
picture, but it would make it somewhat more
entertaining.

Jungle Goddess

Screen Guild Drama 62 mins.

AUDIENCE SLANT: (Family) Adults
may laugh at the incongruity of this inept
jungle film, and so might the kids; but all
will have some fun out of it.

BOX-OFFICE SLANT: Putting up a dis-
tinctive front and giving this one some bally-
hoo might mean money in the till.

Cast: George Reeves, Wanda McKay, Armida, Ralph
Byrd, Smoki Whitfield, Dolores Castle, Rudy Robles,
Linda Johnson, Helena Grant, Fred Coby. Credits:
Lippert Production. Producer, William Stephens. Di-
rector, Lewis D. Collins. Screenplay, Jo Pagano.
Based on an idea by Stephens. Photography, Carl
Berger.

Plot: Two American flyers in Africa go
after a missing heiress, whom they find has
established herself as a goddess of the na-
tives in a remote village. She had crashed in
an airplane catastrophe, and the natives had
assumed she was divine when they found
her. One of the flyers is eventually killed
when he goes berserk, but the other aviator
and the erstwhile goddess get away to free-
dom.

Comment: Adults may laugh at the incon-
gruity of this inept jungle film, and so might
the kids; but all will have some fun out of it.
The stock shots of animals are inadequately
integrated into the story, and the action bogs
down occasionally. Performances are below
average and production values are conspicu-
ous by their absence. However, despite these
shortcomings, putting up a distinctive front
and giving this jungle film some ballyhbo
might mean money in the till.

Woman Haler

(Reviewed in London)
U-I Comedy 105 mins.

AUDIENCE SLANT: (Adult) Despite an
excellent idea this comedy rambles from
sophistication to slapstick without much
rhyme or reason and will appeal mainly to
indulgent patrons.

BOX-OFFICE SLANT: A good general

booking for the British masses but overlong
for American programs.

Cast: Stewart Granger, Edwige Feuillere, Ronald
Squire, Jeanne de Casalis, Mary Jerrold, and others.
Credits: Screenplay by Robert Westerby and Nicholas
Phipps. Produced by William Sistrom. Directed by
Terence Young. A Two Cities Film presented by J.
Arthur Rank. UK Distribution, GFD. Canada, Eagle
Lion.

Plot: Woman-hating Stewart Granger be-
lieves that visiting film star Edwige Feuillere
poses as a man hater for publicity purposes.
He writes to her, offering his manor, while
he is away, for a sanctuary. She accepts and
he, posing as his agent, unsuccessfully at-
tempts to woo her. Discovering his identity
and plan, she decides to reverse the tables,
make him fall in love, then let him down, ©ut
they learn they are meant for each other.

Comment: A few good lines make neither
an etched study of still life nor a comedy.
Here they are augmented with a dash of
slapstick and a lavatory joke and stretched
to the near-breaking point, or, to be precise,
105 minutes. .Had the film been better con-
structed, it might have been excellent fun,
for there is a grand idea and the acting is
faultless. Stewart Granger reveals a flare for
comedy, and while Edwige Feuillere is an
interesting personality her French accent does
not suggest that she is an established Hol-
lywood film star. Despite first class produc-
tion values, many of the situations are too
obviously contrived and consequently forced,
with the result that only the less critical will
be satisfied.

Black Eagle

Columbia Western 76 mins.

AUDIENCE SLANT: (Family) A nicely
paced outdoor film that, in addition to a swell
performance by William Bishop, features
some excellent horse stuff. Better-than-
average western appeal and production value.

BOX-OFFICE SLANT: This should be
the McCoy at the box-office wherever action
films have a strong following.

Cast: William Bishop, Virginia Patton, Gordon

Jones, James Bell, Trevor Bardette, Will Wright,

Edmund MacDonald, Paul Burns, Ted Mapes. Credits:

Producer, Robert Cohn. Director, Robert Gordon.
Screenplay, Edward Huebsch, Hal Smith. Adaptation,

Edward Huebsch. From story by O. Henry. Photog-
raphy, Henry Fruelich.

Plot: A tramp gets involved in a ranchers'
argument and inadvertently traps the com-
mission man who has been deceiving the local
gentry.

Comment: William Bishop, who has played
in so many moderate-budget productions he
should be known as the "King Bee," shows
in this western that he has what it takes for
stardom. He is handsome and rugged, and
he delivers his lines with aploirib. Here is
a nicely paced outdoor film that, in addition
to Bishop's swell performance, features some
excellent horse stuff. The remainder of the
cast is satisfactory and the photography and
direction, are very good.

Flynn, G arson Team
In 'Forsyte Saga'

Errol Flynn has been signed by MGM to star
opposite Greer Garson in the forthcoming Tech-
nicolor production, "The Forsyte Saga," based
upon John Galsworthy's classic. The teaming
resulted when Flynn asked for the role after
Producer Leon Gordon had sent him the script.

MGM has held a one-picture commitment on
Flynn's services since Warners borrowed
William Powell from MGM for "Life With
Father."

IP" tl4 pHOOUCTlO^j

A Showman's Special . . . Geared for
Big -Time Box-Office Returns!

00^

f**w Actually Filmed

Actually
in the Arctic Wilds!

with the
new sensational
star discovery

JOHN
BROMFIELD

and
Alyce Louis

A Dandies Bros.
Production
Produced and Directed
by Ewing Scott

The Big Box- Office and Entertainment Sensation!

Mozart

"lie

TOW

The exciting life . . . loves
and music of the World's
Greatest Composer, told
with GREAT SPECTACLE
...GREAT MUSIC!

Patrician Pictures
Presentation

Biggesf Navy Picture in Years!

An Exploitation Natural

Suspenseful drama of 13
doomed men in a sunken
sub . . . and their women
who waited!

AlAStflARVE

fvw Sr. John

LASH LA RUE SPECIAL No. 1

* SON OF BILLY THE KID"

LASH LA RUE SPECIAL No. 2

'SON OF A GUNMAN"
"DEADMAN'S GOLD" • "MARK OF THE LASH"
"FRONTIER REVENGE" • "OUTLAW COUNTRY"

Western Adventure Production! • Produced by Ron Ormond • Directed by Roy Tdylot

3 BELL RINGERS AT THE BOX-OFFICE!

James Fenimore Cooper's
3reat American Classic!

LENORE AUBERT
ALAN BAXTER

The true story of Stanley Thurston
. . . master criminal . . . jail breaker!

1>M

20,000 men in blue ... in a
high tension drama pulsing
with suspense and intrigue.

LIPPERT PRODUCTIONS present 16 NEW ACTION ADVENTURES!

A BIG ACTION-PACKED
OUTDOOR SPECTACLE!

with a BIG cast including
James Ellison • Jane Frazee • Mary Beth Hughes

Produced by Carl K. Hittlvman • Dirsdid by Robert L. lippvrt

An Exploitation Natural with the Magic

Boxoffice Name of

Jesse James!

story read by millions
in American Weekly

WtWJIWzMLDMtf

Richard Arlen
Patricia Morison
Mary Beth Hughes

J§||^ JUNGLE COPPESS

George Reeves
Ralph Byrd
Wanda McKay
Armida

December Release

George Reeves

THUNDER toe PINES

£~,S£PtA-TONe Greg McC,ure

Lyle Talbot

November Release

shep comes Home

Robert Lowery
Billy Kimbley
"Flame the Dog"
Marga Dean

"GRINGO"

The bandit cry that
started a wave of
thrills and action!

0*

THEBLACKMAJ1ER5

A fast-paced
headline story
timely... terrific!

Grand Carrot*

<*i/ S£PtA-TON£

' Exciting action
set in one of

the seven wonders
of the world !

SKY UN£R:

Mystery... murder
suspense...
above the clouds !

Based on the thrilling South Sea
story by Herman Melville,
author of "Moby Dick"!

EMERGENCY WARD

Men and women
in white...
Exciting, Tense
Melodrama!

RIMFIRE

in SePIA-TONC

Filmed
to the roar
of six-guns!

POLICE WOMAN

A one-woman
police force
challenges the
underworld!

JAMES OLIVER CUfcW£>0S>'5

TRAIJ.S ENfe*

The Northwest
Mounties gun
SfPfA'TOHt for new thrills!

6 PROVEN PICTURES for re-release!

SHIRLEY TEMPLE • "MISS ANNIE MONEY
loan Fontaine -Louis Hayward . "The DUKE OF WEST POINT"

STANWYCK Men YOUNG • "RUNAWAY DAUGHTER"
Adolphe Menjou- Dolores Costello* "KING OF THE TURF"
JIMMY DURANTE • "THAT'S MY ROY"
JOE E. DROWN • "FLIRTING WITH FATE"

HOME OFFICE: SCREEN GUILD PRODUCTIONS, INC. 346 SO. LA BREA AVE., HOLLYWOOD 36, CALIF. • FOREIGN DEPT: 723 7th AVE., NEW YORK 19, NEW YORK

16

SHOWMEN'S TRADE REVIEW, November 13, 1948

Selling the Picture

News and Ideas Concerning Profitable Advertising, Publicity and Exploitation

l.M.P.S. Clinic

Trailers Top Local Promotion Items

(During the past tzvo zveeks in this department
l.M.P.S. members have indicated the national
distributor pre-selling media they consider most
effective, and have voiced their opinions about
the pressbook. Now, in this current Clinic, they
"come home," so to speak, by reporting their
favorite forms of local promotion — trailers,
heralds, newspaper ads, fronts, stunts, mailing
lists, ballyhoo, etc. Industry observers might
have predicted, before the following information
was gleaned, which items would receive the
most votes; but like the "experts" in the recent
Presidential election, they may now be due for
some surprises. Knozvlcdge of the exhibitors'
best local promotion items, as reported below,
.should prove valuable to distributors in the
preparation of such material for theatremen's
.selling campaigns.)

Americans are primarily home-town people.
They stick together in villages, neighborhoods
and other groups. In large cities there is the
.class residential section, the Italian, the Jewish,
the Ukrainian, the across-the-track area and
what-all. One of our favorite American jokes is
to jibe at nearby communities. Almost any day
on the radio somebody makes a crack about
Brooklyn, Hoboken, Oakland, Elgin, Camden,
IN. J. or Kansas City, Kansas. Spoofing our
neighbors is a national sport and provides us
with a lot of fun, but underneath the joking
lies a fundamental, rock-ribbed human reaction
— love of community.

Since the exhibitor, in his business, deals
directly with the community — despite the fact
that his merchandise necessarily must cater to
national appeal in product and promotion — the
importance of the local angle is obvious.

In preceding issues we have reported l.M.P.S.
members' opinions concerning the use of na-
tional advertising and promotion in pre-selling
campaigns, in which magazine advertising was
elected president — pardon — the winner. (Can't
get that election out of mind.)

Pre-selling is pre-selling; no exhibitor could
get anywhere without it. When, however, the
theatreman books a picture, his personal job has
begun. He must shape distributor material to
his own ends, he must appeal to his particular
customers, he's got to get that old brain work-
ing to realize the most gratifying results at the
box-office from his peculiar situation. How can
this best be done?

In attempting to throw some light on what
forms of local promotion are most favored by
exhibitors STR asked members of the Institute
of Motion Picture Showmanship this question,
in effect : "What show-selling items do you
employ in your local situation and in what
-order of importance do you place them ?" The
^results were as follows :

1. Screen trailers I ,r. . ,
XT , ( Virtually tied

2. Newspaper ads )

3. Front displays

4. Theatre programs

5. Stunt exploitation

6. Heralds

7. Mailing lists

8. Street ballyhoo

9. Window cards

Extra : A number of members mention
radio, but there was no unanimity on
this subject.

For this survey, a working group of 100 an-
swers was chosen in order to assure even cover-
age in respect to large and small situations and
geographical position. The results are com-
pounded from this panel.

Although screen trailers can be said to be the
most favored type of local promotion, the use
of local newspaper ads stacks up so closely as
to make the two nearly even. The figures show
that 99 of the 100 "working group" run trailers,
while 95 utilize the ads. The fact is : the -two
chief budget-breakers go together like Siamese
Twins — one can't get away from the other.
Understandable, then, is the almost universal
use of these two types.

This two-ply advertising method is explained
in a comment by M. E. Cammack of the
Menominee 1 heatre, Menominee, Mich. Brother
Cammack finds that the two intermingle, but
yet are separate parts. He maintains he is trying
to reach two segments of possible patrons — the
regulars and the "non-theatregoers." Concern-
ing the regulars he says : "It's true most of your
newspaper ads will reach this party, but the
best way to bring him back is the trailer showing
him actual shots of a coming film. But this is
only for those who already attend.

"Now, the persons who seldom or rarely
attend my theatre will have to be reached in
another way — certainly not by trailers in my
theatre. It is indeed a problem to reach all of
this kind, and to do it in a manner forceful
enough to coax them to my theatre — even once
to give it a try. I still think you have to divide
your advertising into two such parts."

Not all will agree with Cammack that there
are only two parts, but generally speaking, the
regulars and the once-in-a-whiles do comprise
the most important source of patronage.

Leonard Frick, Cayce Theatre, Cayce, S. C,
is thoroughly sold on the trailer. Says he: "In
actual tests here at the Cayce Theatre I have
found that screen trailers are so far ahead
of other advertising in drawing power that I
wish it were possible (or financially feasible)
to screen them for two weeks before playdate."

Brother Frick, of course, is in a situation
where he has a large proportion of regular pa-
trons who see the trailers from week toweek.
(Continued on Page 18)

l.M.P.S. MEMBERS TELL:

Why I'm Glad I Started as:
an USHER

By WILLIAM A. (BILL) LEVEE

Manager, Liberty Theatre, Freehold, N. J.

[ This is the fifth of a series being published in
this department. The series is the result of
member reaction to a piece published some lime
ago which referred to the percentage of owners,
managers and assistant managers who began
their theatre careers in other theatre jobs.]

I have been a theatre manager for many years,
starting as an usher in the old Academy of
Music when William Fox presented Theda
Bara in "The Vampire." And believe you me,
I did come up the hard way.

If ever I own my own theatre, I for one will
most certainly insist that the man I engage as
manager must have practical experience in every
department of the theatre, from the ground up.
In any reputable business, the man at the top
is very likely to be a man who came up the hard
way, unless he's related to the boss, or has some
special drag with the boss. I say that pull may
get a man a top job, but in the long run it's
experience that will keep him in that job.

There is no substitute for experience, just as
there is no substitute for quality. To take a man
from any other business and place him in a
responsible position, such as theatre manager,
is like taking a theatre manager and putting him
in charge of a hospital as a consulting physician.
Neither man is qualified for the other job.

Screen Guild Issues
Monthly Newspaper

First issue of Screen Guild News, a new
8-page, tabloid-bized monthly published by
Robert L. Lippert, president of Screen Guild
Productions, was sent last week to the com-
pany's exchanges in the United States and
Canada. Ten thousand copies go to the U. S.,
while 2,000 go to Canada. The exchanges, in
turn, distribute the paper to their customers.
Jack Leewood, head of the SG publicity depart-
ment, is editor, while James Lowery serves as
assistant editor.

Reason for the publication, according to
Lippert, in his initial message, is that "the
theatre owner has paid too little attention to
what is going on in Hollywood, which is, after
all, the only source of supply the theatres have."

'Joan' Benefit Premiere Sellout

Marking the debut of the newly, rebuilt and refurbished Victoria Theatre, the benefit
world premiere-preview of Sierra Pictures' "Joan of Arc" was held Wednesday evening
in New York before an audience made up of stage and screen personalities, leaders of
society, French government representatives, municipal chiefs and civic groups. The
performance, which was completely sold out, benefited the United Hospital Fund.

Stage, screen and opera were represented by Ingrid Bergman, star of the Technicolor
film; Walter Wanger, Joan Bennett, Victor Fleming, Eric Johnston, Ned E. Depinet,
Anna Neagle, Herbert Wilcox, Guy Kibbee, George Coulouris, Barbara Bel Geddes,
Madame Lucretia Bori and Fletcher Markel. Mrs. Vincent Astor was chairman of the
Benefit Committee which was organized to give the proceeds of the premiere to the
United Hospital Fund to aid in its current campaign to raise $3,000,000 for the 86 non-
profit hospitals in the city.

17

HOW TO GET PUBLICITY FOR "RED RIVER." For the engagement of the United
Artists release at the Stanley, Philadelphia, the Red River caravan stopped traffic in down-
town streets when the cowboys did their rope tricks and awarded Red River steaks to pass-
ersby. Above, a newsreel photographer from WFIL Television (ABC network) is shown
taking pictures of a pedestrian receiving a steak. Special announcements were made 00
each block about the steaks and the Stanley attraction.

Star-Producer Takes to the Road to
Help Promote 'Kiss Blood Off Hands'

SHOWMEN'S TRADE REVIEW, November 13, 1948

GRIST foi the
SHOWMANSHIP MILL

Launched to coincide with the British release
of MGM's "Homecoming," a nationwide contest
arranged with Vactric Vacuum Cleaners, MGM
and Associated British cinemas, is to be pro-
moted in 100 selected ABC theatres with the
slogan "A Vactric makes for. a happy 'Home-
coming'." Each theatre will award one of
Vactric's most expensive cleaners with additional
consolation prizes of £1 each. The entry form
features hands and heads of fourteen MGM
stars and patrons are asked to pair the hands
with the stars. The contest will be publicized
by 500 window displays featuring special bills,
stills and cleaners, slides for showing prior to
play date and mention of the contest in all
participating cinemas' "Homecoming" ads. 200,-
000 entry forms will be distributed.

* * *

Warner Bros, has arranged with the Ameri-
can Photograph Corp., operators of photo
studios in hundreds of key situations, to sponsor
a "June Bride" beauty contest to be run by
first-run theatres in 250 cities. Contest runs
prior to and during showings of Warners' "June
Bride," with contestants who were June brides
at any time in the last 50 years submitting bridal
photos to the theatre, where they will be dis-
played. The most personable June bride will be
chosen from the photos, and American Photo-
graph will give a free photo to every contestant
and will also present framed enlargements to
winners of each local contest.

* * * •

An agreement has been concluded between
Harry Thomas and Jack Schwarz, of Equity
Pictures, and Steve Slesinger, owner of "Red
Ryder," whereby the two inside covers of the
"'Red Ryder" comic book will be used to plug
Equity's forthcoming "Red Ryder" Cinecolor
series which Eagle Lion will release. The comic
books have a monthly circulation of 1,500,000
copies with an estimated readership of 7,500,000.
The new format, destined to provide maximum
aid in marketing the film series, will get under
•way with the January issue, the month in which
the initial film, "Ride, Ryder, Ride," will be
released.

Wright Field Chiefs to
See 'Squadron' Premiere

Leading aeronautical scientists and top-rank-
ing air force commanders from nearby Wright
Field, headquarters of the Air Material Com-
mand and proving ground for military aviation
of tomorrow, will attend the world premiere of
Warners' Technicolor film, "Fighter Squad-
ron," at the appropriately named Victory The-
atre in Dayton, Ohio, on Nov. 18.

The world premiere coincides with the open-
ing there of the convention o>f the Institute of
Aeronautical Sciences, which will be attended
by important aviation figures and distinguished
representatives of the aviation press, including
correspondents for leading newspapers through-
out the country. Wright Field itself will be
represented at the premiere by some 15 general
officers headed by four-star General Joseph
McNarney, chief of the Air Material Com-
mand.

Mort Blumenstock, Warners' vice-president in
charge of advertising and publicity, is arrang-
ing a series of events in connection with the
opening. Cooperating are Bill Keyes, owner of
the Victory, and Elmer Redell, manager.

Many a star-producer feels that his job is
done when production is completed and the
film is "in the can." After that, it's up to the
distributor and exhibitor advertising men. Maybe
he's right. And then again, maybe he isn't.

But whether right or wrong, it remained for
one of these Hollywood personalities, Burt
Lancaster, to forsake the film capital and go
"on the road" in behalf of "Kiss the Blood Off
My Hands." Besides co-starring with Joan
Fontaine in the picture, he is also part owner of
the Harold Hecht-Norma Productions. Now
Lancaster has been busy playing in several pic-
tures recently, but being a business man as
well as an actor in this instance, he believed
it important to get out and help sell his at-
traction.

So he cooperated with Universal-Interna-
tional by making himself available for a promo-
tion plan , which took 'him to New York, Balti-
more, Philadelphia, Pittsburgh, Cleveland,
Rochester and Cincinnati. Unlike the general
type of personal appearance tour which calls
for a star to appear at theatres, Lancaster's
trip was designed to provide promotion to
originate from key cities in support of the
territorial premieres in these cities and sur-
rounding areas. His tour began 10 days in
advance of the scheduled 70 dates which took
place Oct. 30 as part of the some 300 openings
planned for November.

In each city Lancaster visited, the picture
was screened for members of the press and
radio representatives. At a luncheon he talked
with exhibitors and was interviewed by the

Prize Sfeer Prize

Some experts may be eating crow as
a result of the recent Presidential elec-
tion, but out in St. Louis some lucky
person and his (or her) family are prob-
ably eating steak as the result of a con-
test conducted in connection with the
showing of United Artists' "Red River"
at Loew's State. The theatre and the
Will Docter Meat Co. offered a prize
steer to the person who guessed nearest
the correct weight of the steer and who
wrote the best statement outlining rea-
sons for liking the film.

press. (This activity resulted in newspaper
coverage, some of it front page and also won
exhibitor goodwill.) He also appeared on local
radio programs.

Besides Lancaster's visits, full-page ads ap-
peared in key city newspapers prominently men-
tioning all local openings in the area.

Was Lancaster right or wrong? Well, the
returns aren't in yet, but it's a pretty safe bet
that the star-producer's personal promotional
effort affected grosses on these territorial pre-
miere engagements.

Showmen Win Awards
In 'Red River' Contest

Cash awards for the most outstanding ex-
ploitation campaign on Howark Hawks' epic
western, "Red River" in the four-state, 400
theatre Southwest opening were announced last
week by Howard LeSieur, United Artists ad-
vertising and publicity director.

First prize of $250 was awarded to Mrs.
Eunice McDaniel, publicity director of the Ritz
Theatre in Tulsa, Oklahoma. Outstanding fea-
ture of her all-'round best exploitation campaign
was the "Red River Pony Express" stunt which,
in addition to being covered by AP and UP,
also received innumerable front page breaks
with picture credit and was broadcast over a
nationwide hook-up.

Edward Kidwell, manager of the Plains The-
atre in Roswell, New Mexico, received the
second prize of $150 for his outstanding cam-
paign which incorporated twenty-four distinct
and separate exploitation ideas ranging from
tieups with almost every local dealer to the use
of airplanes to advertise the opening of the
film at his theatre.

Outstanding feature of E. V. Buffington, who
took third money of $100, for his Palace The-
atre in Weatherford, Texas, was his unique
lobby display which drew hundreds of additional
patrons to the theatre. In addition, Buffington's
co-op newspaper advertising campaign proved
exceptionally strong.

Mori Krushen, UA exploitation director, and
LeSieur judged the contest entries.

18

SHOWMEN'S TRADE REVIEW, November 13, 1948

I.M.P.S. Clinic

Trailers Top Local Promotion Items

(Continued from Page 16)
All members are not so placed, as witness the
sage remark of Dudley Dumond, who manages
the State Theatre in Toronto : "Though screen
trailers are the 'best' form of advertising, news-
paper ads are the 'most necessary'."

It is, as you can see, a case of each man for
himself. The Dumond epigram just about covers
the whole subject.

A surprise in the members' listing of promo-
tion aids is to find front displays in third place.
A great deal of personal opinion arises on this
question among exhibitors, with those being for
and against very decided on their separate
stands. About 70 per cent of the "working 100"
use some kind of front decoration other than
that put there by the architect, but the inter-
esting part is that, of these managers, a third of
them consider fronts either of first importance
or equal to ads and trailers.

The first reaction you get from this informa-
tion is to figure that exhibitors who put fronts
in first place must have downtown city situa-
tions which depend almost entirely on transients.
A close look at the replies shows this is indeed
so, but it also reveals that plenty of other front
enthusiasts come from smaller towns that prob-
ably depend chiefly on their regulars. With the
latter members it appears to be simply a matter
of personal opinion.

When this personal opinon is on the negative
side it can be most decidedly negative. Hear
what W. Byron Jones, Cameo, Bristol, Va., has
to say : "I know no more effective way to
cheapen a beautiful theatre front than to use
front displays. Ths type of advertising was done
in the early '20s, but now I hope we have got
used to modern methods of getting the patron.
Too much advertising in or outside your theatre
will kill the appearance of the theatre and our
selling point of pictures." Think that one over.

While on the subject of fronts it may be in-
teresting to scan the report of N. J. Wilks of
the Harris Theatre, New York City. The
Harris is on 42nd Street, one of a number of
grind houses competing closely with each other.
Wilks places front displays in first place and
trailers second. If you happen to see 42nd
Street you will understand why. Blood and
thunder is the rule here, and the more lurid
the front, the better. This particular block is
rife with fronts featuring gorillas carrying
scantily-clad girls, bad men shooting all over
the place, and various kinds of Frankensteins
leering out from nauseous shades of green. This
is what Wilks' patrons want. The fronts get the
transients and the trailers suggest that they
come back again. That's all the exploitation
Wilks needs, outside of an occasional street
ballyhoo.

Up high on exhibitors preferences is the cate-
gory : stunt exploitation. This does not include
street ballyhoos, but contests, amateur shows
and various tieups with local organizations.
Theatres going in for stunts seem to be scat-
tered without any particular attention to
whether they are in cities or small towns. Both
appear to utilize the idea.

There are, of course, individual reasons why
some theatremen go in for stunts, and in this
connection a report from Larry Kent of the
Plaza in Houston, Texas is just about a perfect
example. Kent's theatre is a small neighborhood
house facing heavy competition from a large
chain. Here is what he is doing to hold up his
end :

Tuesday is Family Night. Whole family ad-
mitted for price of one, with largest family

taken to a sponsoring restaurant for dinner.
Wednesday is the Movie Quiz Show. Five con-
testants from audience answer questions taken
from pictures played at the theatre. Starting
$25 jackpot is increased each week until won.
Friday is Amateur Night. This is self-explana-
tory, and Kent says it has increased his business
threefold. Besides these features, he runs a
Birthday Club which calls for mailing two
passes to persons on file. He has recently made
a tieup with a new "Call Polly Club," in which
filmgoers phone to ask what's playing at the
Plaza. The caller is given a sponsor's name. If
he is called back later and can remember the
sponsor's name he receives passes. Such a stunt
setup is about as complete as they come.

The use of heralds seems to be falling off.
Once one of the favorite advertising methods,
exhibitors now count them of little use, mostly
because boy distributors do not do their jobs.
There are many complaints on this score, which
can be summed up in the words of Gordon
Spradley, Capitol Theatre, Miami, Fla. Sprad-
ley remarks : "In the matter of heralds, I think
they are effective only if given proper distri-
bution ; too often they go down the gutter or in
a trash can. The only way I have ever been
assured of good distribution is to grab a few
kids, take my car and personally haul them
around. This is impracticable because a man-

Ben Coleman Active

In Washington, D. C, Ben W. Cole-
man of KB Theatres' Senator promoted
a thoroughbred collie dog as a door prize
in connection with the showing of Para-
mount's "Shaggy." The pet emporium
from whence came the canine devoted
a full window display to the picture.
Coleman also promoted a Back to School
Party for the kids, with the sponsor
(Edwards' Shoe Store) giving each
youngster a composition tablet and pen-
cil. Four pairs of shoes were also given
away as door prizes. "We really packed
them in on this," declares Coleman.

ager is mostly too busy to find time to do this."

Among others represented in this week's reports are
G. S. Smith, Olympic, Utica, N. Y.; M. E. Hensler
and Mrs. Agnes C. Shearouse, Park Theatre, Auburn-
dale, Fla.; Vincent Beforce, RKO Palace, Trenton,
N. J.; T. W. Stallings, Clinton, Blanchester, Ohio;
T. Murray Lynch, Capitol, Halifax, N. S. ; Bill Blank
Majestic, Seymour, Ind. ; Bert Greene, Interboro,
Bronx, N. Y.; Kenneth W. Kornahrens, Dillon, Dillon,
S. C. ; Percy Bond, Larex, Laraine, Texas. M. J.
Carroll, American, Bridgeport, Conn. ; Al Perkins,
Roxy, Chesley, Ont.

Also M. W. Lathrop, Orland, Orland, Calif.; F. G.
Doney, Royal, Guelph, Ont. ; Arthur J. Stein, Uptown,
Lynn, Mass.; W. L. Crouse, Regent, Eveleth, Minn.;
Harold M. Horn, Regal, Elvins, Mo.; Milan G.
Steele, Ritz, Pawnee, Okla. ; H. Jensen Mark, Casino,
Penndel, Pa. ; Fred Sorrells, Vogue, Indianapolis ; W.
E. Hebert, Langston University Theatre, Langston,
Okla.; A. Goldson, Gold Coast, Chicago; Dick Peffley,
Paramount, Fremont, Ohio; A. I. Brandenburg, Ab-
bott, Huntington, W. Va. ; Rayond Leskanic, Ritz,
Garfield, N. J.; James H. Allbee, Central, East Boston,
Mass.; W. T. Cason, El Raton, Raton, N. M. ; T. D.
Davies, Roxy, Owen Sound, Ont.

I.M.P.S. Member Report

North Carolina Theatre Competitors
Join for Yearly Movie Season Splash

They're doing some mighty good teamwork
this year in North Carolina, part of it well
known, part of it not. For instance, the whole

• are fom fines*
of relaxation otrf «j»st
economical entertainment !

MOVIE SECTION. Here's the front page
of the Movie Section promoted by six the-
atres in Burlington and Graham, N. C, her-
alding the new fall movie hits (see story).
Participating in the promotion was I.M.P.S.
Member E. C. Quails, Jr. who, with J. F.
Quails, owns the independent State in Bur-
lington. The special section ran in the Bur-
lington Daily News.

country has been hep to the fact that the Tar-
heels of North Carolina have had a fine foot-
ball team, but not many, even in picture business,
realize that the city of Burlington each year
sees one of the slickest cooperative promotions
ever dreamed up.

This, Brother I.M.P.S., is a big one; nothing
less than a special eight-page full-size news-
paper section in the Daily-Times-News de-
voted to nothing but the local theatres, their
product and the product of the tie-in advertis-
ers. How can such a thing be done? The an-
swer is teamwork. There are six theatres in
Burlington, three belonging to North Carolina
Theatres, Inc. Once a year this sextet get
together, plan the special section, devise a
slogan for it, get up their ads, and gather local
and outside copy for the text.

One of the principal participants is I.M.P.S.
member E. C. Quails, Jr., who, with J. F.
Quails, owns the independent State . Theatre.
Quails, along with A. A. Alston, N. C. The-
atres city manager, designed the front page of
the newspaper section (see cut). The big
slogan is : "It's Back to Happiness in Burling-
ton and Graham with These Grand Fall Movie
Hits !"

The interior of the special section is simply
jammed with scene stills, star photos, and ads,
ads, ads. Also — and this is important — the local
angle is not forgotten. Group photos of the
theatre staffs and singles of the managers, plus
local stories, are scattered through the pages to
make the job complete.

Quails says, in commenting on the job: "I
do think it is a great boost for business, as it
gets all the theatregoers in the movie habit,
and movie minded."

SHOWMEN'S TRADE REVIEW, November 13, 1948

19

Praise Cancellation

The cancellation of "Duel in the Sun"
and substitution of Screen Guild's
" 'Neath Canadian Skies" at Saturday
matinees in all San Francisco Theatres'
houses won speedy commendation from
Mrs. T. A. Huggins, San Francisco sec-
retary of the California Congress of
Parents and Teachers. She wrote to the
circuit's divisional manager, Irving M.
Levin: "We appreciate your evident de-
sire to show suitable pictures to young
audiences, and thank you for this fine
cooperation."

RKO Decree
Delights Depinet

(Continued from Page 10)
atres are operated by others. In my judgment
there will be no finer group of theatres any-
where in the United States than the RKO cir-
cuit. Traditionally, our theatres have been suc-
cessful and their individual locations and the
character of their operation assure that they
will continue to be strong competitors in every
market in which they are located.

"Our Picture Company has at all times suc-
cessfully maintained its competitive position
throughout areas in which it has no affiliated
theatres. Historically, it has always held a place
of eminence in the industry and its reputation
has been established by consistent delivery of
top quality pictures. I have not the slightest
doubt that, operating separately, it will continue
as one of the industry's most reliable sources
of high-grade picture product.

"Fortunately RKO has since its organization
operated its theatres independently of its pro-
duction and distribution business. We have had
a Picture Company and a Theatre Company and
from an administrative standpoint each has had
its own management and staff. For that reason
the separation to be undertaken will for RKO
be a relatively simple one. With each unit
specializing in its own field, I am confident
that RKO Pictures and RKO Theatres will
each be leaders in the advancement and growth
of motion picture entertainment."

lack Schlaifer Takes Over
New Eagle Lion Post

L. J. "Jack" Schlaifer, who joined Eagle Lion
eight months ago as assistant to Wiliam J.
Heineman, vice-president in charge of distribu-
tion, was this week appointed to the post of
general sales manager. The position is a new
one in the organization and was created, ac-
cording to Heineman, because of the company's
"increased volume of sales."

Schlaifer, a veteran of 36 years experience
in the film industry, entered the business in
1912 as a salesman at the Warner Features
Minneapolis exchange. In 1915 he became Seat-
tle manager for Universal Pictures, and later
resigned to open his own states rights exchange
in Chicago.

In the thirties Schlaifer shuttled back and
forth between the United Artists and Universal
organizations in various top sales spots. After
serving for three years as vice-president of
Edward Small Productions, in 1943 he became
central sales manager for 20th Century-Fox,
and for the two years prior to his present con-
nection he was director of sales for Allied
Artists-Monogram.

Who Says Showmanship Is Dead?

Living Room Sales for Movies
Seen in Television by LeSieur

By BILL SPECHT (News Editor)

Howard LeSieur

(Editor's Note: This is the third in a series
on aggressive showmanship ideas.)

Television trailers to go into the home and
sell motion pictures to the family in its own
living room — that's one of the new exploitation
mediums envisaged by
Howard LeSieur, direc-
tor of advertising and pub-
licity for United Artists.

And LeSieur doesn't
merely envisage it. He's
doing something about it.
UA already has experi-
mented with 16-mm. ver-
sions of its regular trail-
ers ever video. The musi-
cal parts are blacked out
so as to conform with the
industry's contractual
agreement with the Amer-
ican Federation of Musicians that no music re-
corded for film use shall be televised. But the
dialogue and sound effects are retained and
LeSieur supplies the stations with records whose
music can be used before and after the trailers
and for buildups.

Reasonable Difference

But that apparent makeshift isn't what Le-
Sieur wants. He believes there is a difference
between the trailer shown in the theatre to
the person who already goes to the movies and
is therefore receptive, and the trailer shown in
the home where, as he says, an effort is made to
reach an entirely new and untapped audience —
"to reach the people who don't go to theatres."

LeSieur thinks the television trailer ought to
be made with this difference in mind. He be-
lieves it should run five minutes instead of the
two-to-three minutes of the theatre trailer be-
cause it will be necessary to show more of a
picture over video to whet an appetite on the
part of Pop and Junior, who are concerned with
sports, and Mother and Daughter, who possibly
are waiting for a fashion show or a quiz pro-
gram.

What's more, the trailer will have to sell these
audiences on the idea of leaving their living
room and the video set and going to the theatre.
So it has to be a special job to get the best
results, he says.

Looks to Future

LeSieur acknowledges that at present televi-
sion can be used only in the areas where sta-
tions and sets are available. But he is looking
to the future and its spread. As to the present,
he says :

"It is such a reasonable buy you can't afford
to overlook it."

The UA ad head considered television because
he is seeking additional advertising mediums.
Newspapers are still the number one medium to
exploit a picture, he believes, with radio a close
second.

"I think," he says, "there will have to be
more exploitation in pictures." For this "more
exploitation" there should be, he believes, new
mediums.

Television occurred to him as one such me-
dium. United Artists has used it in the New

York area for "My Dear Secretary" and "The
Lucky Stiff." One of the advantages of the
television trailer, he anticipates, will be, that as
the video spreads across the country, the trailer
could be used to take in the lag which sometimes
develops on a picture between its key-run and its
later runs. The trailer, after it had been used
for the early runs, could be furnished exhibitors
who have later runs for use on special television
time intended to revive interest in the film.

These repeat trailer runs could be used for
localized exploitation in a big way, he believes.

The importance of this localized exploitation
has always been emphasized .by LeSieur. Even
with his national magazine advertising he tries
to keep its schedule tied in as closely as possible
with opening dates in the keys.

United Artists field men are instructed to lo-
calize their work as much as possible. LeSieur
does not attempt to evade the fact that industry
economies have forced a cut in his field staff.
But he does claim that every effort has been
made to compensate for this. While some field
men may work 30 instead of 52 weeks out of a
year, the policy is still to get a man in two
weeks before the picture to start the prelimi-
naries going and set up the campaign. On spe-
cial pictures the field man returns two to three
days before the opening to see whether his
plans have been carried out and to make any
last minute changes that may become necessary
due to some unexpected twist.

Wants Specials

At the moment United Artists is said to be
mulling a few changes to get greater exploita-
tion value out of its field work. One thing
LeSieur wants is to see that special tie-ins, such
as that with "Red River red" used to exploit
"Red River" in drug stores, cosmetic shops,
department stores, etc., or the alarm clock tieup
with "Pitfall" be more thoroughly integrated
with the local scene.

He visualizes the possibility of a tie-in with
every jewelry store in the locations where "Pit-
fall" plays. He doesn't want only a window
card or a small amount of window space for
"Red River." He wants two or three windows
and a display within the store plus cooperative
advertising.

Basically his whole principle is to get into
the town and then get into the home. That's
why newspapers top the list of mediums he pre-
fers with radio second. That's why he's thinking
in terms of television advertising.

Cuts Ad Space

Effective immediately the Bridgeport,
Conn.. Post Telegram announced a cut
in local and national amusement adver-
tising Space to 10 inches daily and 20
inches on Sunday. For a year and a half
the paper's allowance for both national
and local amusements was 20 inches
daily. Cut in space is said due to a water
shortage in Maine which has reduced the
amount of paper manufactured there. No
other Connecticut newspaper has any
restriction on ad space.

20

SHOWMEN'S TRADE REVIEW, November 13, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases oi Theatre Operation

The Brass Tacks of Efficient
Picture Theatre Management*

CONCESSION SALES AND SHOWMANSHIP

By Jack Jackson

Maybe you're one of the mighty few lucky ones with a healthy stream of customers still
flowing to your box-office and no threat on the immediate horizon to portend any sizable slow-
down. However, if the stream has diminished to a mere trickle — as it has in many of the situations
I've visited — you may be interested in scanning some details of the plain and fancy financial
footwork being practiced to fend off the fangs of the mortgage wolves.

Here are a few of the orthodox and unorthodox maneuvers encountered on a recent peregrina-
tion among the picture folks of the midwest :

The expansion of the concession department is something to make the eyes bulge. From a
casual sideline this branch of theatre operation has grown to proportions that threaten the
utter extinction of the comforts and conveniences that were only a short time ago considered essen-
tial to proper patron reception in the average theatre lobby. Gone are the overstuffed divans,
upholstered benches and massive chairs that once invited the customer to sit-a-bit and get ac-
quainted with the beauties of the establishment. Practically every nook and cranny is occupied by
a counter or machine calculated to lure whatever small change remains in the customer's pocket.

The once hardly obstruent candy vender has given way to immense counters and bars aglitter with
ornamentation and bedizened with decoration that would shame the scintillation of the steal-
wheels on the County Fair midway. Some of these are well over 20 feet in length with a
variety of wares surpassing any of the better operated confectionery stores. Many go in for
novelties and some even carry packaged cakes. Soft drinks are vended in various methods with
a new device employing the use of paper cups — maintained at the expense of the machine owner
with the theatre receiving a percentage of the slot take — requiring some IS square feet of space
and so is quite an obstacle in a small lobby.

One large circuit has given the kind of ad space once doled only for a dependent relation
to an ice cream package. If the venders of the other confections sold once get smart and start
demanding similar display there won't be room for coming attraction signs. As it is the ice cream
ad vies only with a non-paid one-sheet garage ad — (with no compensating display in the garage
favored) — for top attention of incoming and outgoing patrons.

Let me get it down right here that I'm not saying or implying that this or the other activities
mentioned in this discourse are wrong. Times have changed and, while these don't seem to fit
the format of correct operational procedure as it formerly was known, they point an avenue of
extra revenue (except the garage signs) that others may wish to follow despite the fact that
they may establish precedent that could react to the disadvantage of the theatre.

15 Vending Machines, Skill Games on Mezzanine

I was somewhat amazed when I found the mezzanine floor of a first-run circuit theatre giving
space to IS vending machines and skill games. I could get a shoeshine, have my love tested, get
an astrology chart or play any game from baseball and football to tennis and auto racing for prices
ranging from one to twenty-five cents. Inquiry with the circuit head developed that 40 per cent
of all receipts went to the theatre and that a local operator assumed all responsibility for mainte-
nance. The totals accruing to the theatre were sufficient to warrant extension of the practice to
all downtown theatres and some neighborhood houses of the circuit.

In one situation I found advertising clocks — not one but three — over the candy counters. That's a
swell spot for coming attraction signs and I wonder if the revenue from the advertisers is
sufficient to compensate for the potential loss in admissions.

Regardless of the continued practice by some of the larger circuits in the giving of long and
tiresome trailer display and important lobby space to the publicizing and sale of a national magazine,
I doubt seriously if enough revenue has ever been taken from this source to warrant the time
consumed in placing the books on the counter. How the large circuits which proclaim their virtue
of keeping their screens free of local commercial advertising — of the kind that pays revenue — can
justify their generosity of free screen and lobby ads to others than localites constitutes a routine of
mental-process acrobatics too difficult for discussion.

Another thing that confuses me is the willingness of operators of big theatres to give space to
television units and ask their customers to drop in and look at advertising a competitive enterprise
got paid for running. Of course, television is new and there is a lot of interest in the new gimmicks.

But, the barrooms have 'em first and the free
peeks available in the display windows of dis-
tributors and dealers sorta refute the idea that
the lobby display will increase box-office ac-
tivity.

The Drive-In operators have been experiment-
ing with ideas for the profitable daytime use
of their facilities. The payoff notion comes
from Florida and is spreading like wildfire. The
holding of auto auctions once each week with
the used-car dealers for miles around advertis-
ing the event and bringing in their jalopies for
sale under the swinging hammer of the licensed
auctioneer has proved profitable to both parties.
The Drive-In operator sets a fee for the dis-
play of the car, whether it is sold or not, and
usually doubles the tariff if a sale results.

I happened in on Jack Farr of the Skyway,
Bryan, Texas, just as the crowd was leaving
the lot. He told me that 30 cars had found
new owners that day. At Farr's price that means
his bank account is bettered by some 300 of
Uncle Sam's shin plasters. I didn't get the
figures for the cars that were displayed and not
sold but it is reasonable to tab at least another
"C" note from that source.

Displaying Green Groceries

These Drive-Ins are also adding to their bank
score from the advertising field. Many of the
barricades near the box-offices are plastered
with billboard-size messages of local and na-
tional nature that all pay off on a monthly basis.
In a few instances enterprising local merchants
have leased space at the entrance and are dis-
playing green groceries and staple items such
as are usually categoried under the heading of
late lunch and breakfast needs. How big this
factor may grow is a matter of conjecture, but
it seems that smart Drive-In operators are mak-
ing hay while the sun shines on the premise
that if they don't lease the space the venders
will go across the street or on an adjoining lot

♦This series copyrighted and must not be reproduced in part or whole without written permission
from Showmen's Trade Review, Inc.

FOOD IN THE FOYER. You all know
that STR has frequently stressed the im-
portance of managers being active in civic
affairs. Well, here's one who is: Al Fourmet,
Tulare Theatre, Tulare, Calif. Fourmet
threw open his house to more than 70 mem-
bers of local Rotary Club for its weekly
luncheon (see above) and screened short sub-
jects of local interest. "It definitely stimu-
lated new interest in our theatre," he re-
ports.—SF.

SHOWMEN'S TRADE REVIEW, November 13, 1948

2)

and still get the business of the Drive-in's cus-
tomers.

So far, I've been talking about the activities
that are, to say the least, a little unusual and
off the beaten path of generally accepted theatre
procedure. Now let's get at some of the usual
and often used activities that are being given
a new dress and proving to measure beyond their
former peaks as business getters.

In Rick Ricketson's Fox Intermountain Divi-
sion a tieup with the NBC radio outlet is prov-
ing an excellent customer magnet. The station
is given space on the theatre screen to display
pictures of their prize talent together with the
hours of their air appearance. No mention of
sponsors or merchandise is permitted and the
trailer blends well into the overall scheme of
screen entertainment. In return, the station gives
several spot announcements daily to such attrac-
tions and theatres as the Ricketson office de-
termines and allots a 15-minute nightly period
to theatre events and news as scripted by the
employes of Fox-Intermountain.

I encountered this one in Canon City, Colo.,
another of Rick's operations, but assume it is
going circuit-wide. Pop Gollogher and his
assistant, Karol Smith, are giving a new and
highly profitable twist to the old Country Store.
They've tied up merchants and a radio station
to a merchandise giveaway that takes place
every Wednesday night, is recorded and broad-
cast over the local radio station at 1 :30 P.M.
Thursday. Radio expense, all merchandise, half
of handbill cost comes from cooperators. The
theatre gives screen and lobby time.

In this same location I obtained details of a
swell idea for the handling of students and
curbing of vandalism. The theatres — the Skyway
and Rex — offer for sale, through the schools,
a student courtesy card. The card, entitling the

2 in SO Million

The heavy Sunday competition to the
movie theatre in radio's ''Stop the Music"
program, that has agitated exhibitor
minds ever since its inception, may be
solved, to a degree at least; by a sug-
gestion put forward by M. B. Horwitz,
general manager of the Washington The-
atre Circuit of Cleveland, Ohio. Horwitz
proposes that a trailer be shown on all
screens impressing the public with the
fact that a person has only one chance in
50 million of hitting the jackpot.

holder to special reduced box-office rates, is
sold for 50 cents, with 25 cents going to the the-
atre and 25 cents to any school fund designated
by the educational authorities. In order to ob-
tain the card, the student is required to sign a
pledge agreeing to observe all theatre rules and
cooperate with the management in every way
in return for the price concession granted. The
cards are good at all Fox-Intermountain The-
atres and, in the event the holder is found guilty
of vandalism or other acts of impropriety while
a theatre guest, is taken up by the manager and
sent to the school authorities. This imposes a
double penalty and has gone far toward reduc-
ing nuisance and costly repairs.

In this same situation they are making a
strong bid for visitor business by furnishing the
operators of hotels and tourist courts with spe-
cial "Howdy Stranger" coupons. These coupons
invite the holder to the theatres on a two-for-one
basis plus federal tax. The coupon provides a
place for signature and address and the records
indicate that each coupon brings not one but
two paid admissions as company.

Canon City is the closest town to the Royal
Gorge and the site of the Colorado State Peni-

tentiary and gets considerable tourist traffic,
with citizens from 38 states now shown on the
theatre record. Pop is now working on the
Chamber of Commerce to finance the cost of
printing and mailing Christmas Cards to the
whole gang containing an invitation to again
visit the city. That's getting the last possible
drop out of the tieup.

From I. E. Hoig, city manager in Colorado
Springs for Pat McGee's Cooper Foundation
operations, I got a swellegant idea for increas-
ing business at late shows in towns where night
football games are held. Hoig has made ar-
rangements with Colorado University and High
School executives to sell him announcement
time on the loudspeakers operated in connection
with home games. On such nights he schedules
a late show and includes sport shorts — the Louis-
Walcott fight was on during my visit — and con-
centrates his appeal to the sport fans filling the
stadium seats. At the close of the game there
are many unwilling to seek a snooze pile and
these canter down to the theatre where they
part with half a smack for a couple of hours of
screen thrills.

City Departments Aid
Hopper's Safety Show

Cooperating with the local police and fire
departments, Owner-Manager Oscar Hopper of
the Arista Theatre, Lebanon, Ky., staged a
safety show for children recently. Besides films
showing phases of the work done by the police
and firemen, the program also included talks by
Hopper and the chiefs of the two city depart-
ments, and several cartoons and short subjects.

While an admission was charged for the
performance, it was so low as to cover only the
expenses of the venture. — LO.

COLUMBIA'S SMASH SERIAL
FOLLOW -OP TO SUPERMAN/

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ACTION COMICS Magazine readers!

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22

SHOWMEN'S TRADE REVIEW, November 13, 1948

Regional Newsreel

News of Events and Personalities Reported by Correspondents Throughout the Nation

CLEVELAND

"Hamlet," presented as a roadshow at $2.40
top continues to draw heavy advance sales in
its third week at Loew's 1200-seat Ohio Theatre.
Large groups of students from surrounding
towns attend performances.

RKO Palace Manager Max Mink has three
stage shows in a row — first break in the sum-
mer's straight picture policy. This week Horace
Heidt and his audition winners ; next week
Rose Marie and a 5-act vaudeville bill and on
Nov. 18 Dick Haymes. The theatre is installing
new chairs at night without interfering with the
schedules.

Wade M. Carr, district manager for Manley,
Inc., was host during the week to the company's
division manager, N. L. Lyons. Two future film
men are now attending Miami University at
Oxford, Ohio. They are Larry Stotter, son of
Oscar Stotter of the Ritz Theatre ; and Dick
Krath, son of Alex Krath of the Market Square
Theatre.

Justin Spiegle has been appointed Screen
Guild manager to succeed Edwin R. Bergman.
Spiegle, who recently resigned from the Eagle
Lion sales force to take over for Screen Guild,
has been in the picture business for 22 years.

Mrs. Nazera Zegiob, owner of theatres in
Lorain, is planning an extensive remodeling
job for her Liberty, Vermilion. Rose Weitz is
back with United Artists here after spending
three years in the New York office. Now she
is in the booking department. Dick Dowdell is
back in UA's booking department. Warner
District Manager Charle Rich was in confer-
ence last week in Pittsburgh with Manager
Paul Krumenacker and in Indianapolis with
Manager C. W. McKean. Paramount Division
Manager Ted O'Shea stopped off for a brief
visit with District Manager Harry Goldstein
and Branch Manager Saul Frifield. Eagle Lion
Manager Robert Richardson is introducing two
new salesmen to the trade — Gordon Craddock,
Jr. and Al Glaubinger, who comes from Pitts-
burgh where he was with RKO

Terry de Long of Republic and Bernard
Stern of New York will be married on Dec.
26. Republic biller Margaret Waski is moving
to Florida the first of the year. Associated's
1800-seat deluxe theatre in Euclid, O. will be
named the Lake. Roger Scherer of Defiance,
former manager of the Mailers Circuit, has
purchased the Family Theatre, Fort Wayne,
Ind. Nate Schultz, Monogram franchise owner,
left Friday by plane for Los Angeles to attend
an important company business meeting.

BOSTON

The Rex, Central Square, Cambridge, held
its opening on Nov. 4. The theatre will special-
ize in only tried and true pictures. A new feature
is its mammoth marquee which stretches around
three sides of the building.

"The Red Shoes" will have its New Eng-
land premiere at the Majestic on Nov. 18. Eagle
Lion Exploitation Manager Leon Brandt was
in to confer with Joe Mansfield and Charles
Barron, company field exploiters, on the cam-
paign. Accompanying Brandt were Jerry Dale,
T. Arthur Rank Organization, and Charles

REGIONAL NEWS INDEX

Atlanta 27

Boston 22

Chicago 26

Cincinnati 23

Cleveland 22

Columbus 24

Denver 24

Des Moines 30

Harrisburg 23

Hartford 30

Indianapolis 24

Kansas City 24

Los Angeles 26

Louisville 24

Minneapolis 25

Milwaukee 23

New Haven 26

New Orleans 24

New York 22

Oklahoma City 25

O.naha 26

Philadelphia 22

Pittsburgh 27

Portland 25

St. Louis 27

Salt Lake City 27

San Francisco 25

Toronto 25

Vancouver 23

Washington 26

Amory, Monroe Greenthal Agency vice-presi-
dent.

Mark Silver, United Artists' assistant eastern
sales manager, was here to discuss coming re-
leases with Manager John Dervin. Fred Stein,
special representative in charge of special fea-
tures for Eagle Lion, came in from New York
for a conference with District Manager Tom
Donaldson and Branch Manager Harry Segal.
Lester Hughes, Nordica, Freeport, Maine,
called at all of the exchanges. Bill Savitts,
Arcadia, Portsmouth, N. H., was glimpsed
chatting with Charley Morse, Morse Circuit.

Elanor R. Silverman, formerly of Monogram,
has now assumed her Eagle Lion post as
assistant cashier. EL also welcomed its new
office manager Ben Wolf, who was formerly
with Interstate Candy Company, and once was
office manager at MGM. RKO Ralph Bang-
hart's secretary has been off from work with a
slight operation to be recuperated from. She is
doing well and will soon be back on the job.
Bill Madden, MGM salesman, came back from
vacation with a brand new Ford. Loew's Divi-
sion Manager Charles E. Kurtzman took news-
reels and a master motion picture of the entire
Catholic Youth Organization's recent mammoth
parade.

The Nudes Must Go!

Ten 20 by 10-foot murals of undraped
womanhood which have adorned the
walls of the Liberty, in San Francisco's
North Beach, are up on the auction block.
With acquisition of the former burlesque
house by the Golden State Circuit, to be-
come an "art" foreign-film theatre, the
management decided the pictures of
nudes on the walls would have to go.

NEW YORK

Clarence Eiseman

Clarence Eiseman, for five years New York
branch manager for Warner Bros., has been
promoted to Metropolitan district manager with
headquarters in New
York, Vice-President and
General Sales Manager
Ben Kalmenson anounced
this week. Eiseman steps
into the shoes of Sam
Lefkowitz, who has been
granted a leave of ab-
sence due to ill health.

Ben Abner will fill the
place vacated by Eiseman.
Abner has been New Jer-
sey branch manager for
MGM for the past 10
years. The new appoint-
ments take effect Nov. 15.

Prior to Eiseman's connection with Warners
as New York branch manager, he served as
branch manager for United Artists in Atlanta,
Pittsburgh and New York. Lefkowitz is slated
for a new executive appointment when he re-
turns to active duty at Warners.

Lou Allerhand, with MGM for more than
22 years as poster clerk, booker, and salesman,
in New York and New Jersey, has been ap-
pointed New Jersey branch manager.

Fam Lee Theatres, Inc. of Newark, N. J.,
has acquired the 975-seat Astor in North Bergen,
N. J. and will close it Dec. 1, for alterations.
Ben Griefer is president of the new Fam Lee
Theatres; Elaine C. Griefer, vice-president;
Thomas A. Adams, secretary, and Peter A.
Adams, treasurer.

Rockefeller Center Executive Manager and
Radio City Music Hall President Gus Eyssell
will be honored as the "Picture Pioneer of the
Year" at the ninth annual dinner of the Motion
Picture Pioneers on Nov. 17 at the Waldorf-
Astoria.

A daughter named Sarah Jane Fuller and
weighing six pounds, 11 ounces, was born Nov.
6 to Mr. and Mrs. Harry K. McWilliams at the
White Plains Hospital. McWilliams is Colum-
bia's exploitation manager. The couple has an-
other daughter, Rosanne, 7, and a son, Harry, 5.
A sou named Robert, their first child, weight
eight pounds, two ounces, was born Nov. 7
to Mr. and Mrs. Milton Goodman at the Flush-
ing Hospital. Goodman is assistant to Colum-
bia's short subjects sales manager.

PHILADELPHIA

The Stanley-Warner Sedgwick was held up
last week with the thugs escaping with an
alleged $500. John Golder, special representative
for Jam Handy Films, is back from a business
trip to Atlanta.

Esther Bass is the new bookers' stenographer
and Jean Coyle a new secretary at Eagle Lion.
Milt Young, Columbia publicist, was home for
the holidays with his family and then was off
again for a month or more in the Rochester
territory. Mrs. Ethel Poole, Universal-Inter-
national contract clerk has been on the sick list.

Two teen-age boys were arrested in the
Stanley-Warner Kent by police who found them

SHOWMEN'S TRADE REVIEW, November 13, 1948

23

REGIONAL NEWSREEL

hiding in the manager's office. The burglar
alarm attracted the attention of the officers.
The boys were sent to the House of Detention.
Sam Friedman has replaced Mike Weiss as the
local 20th Century-Pox exploiteer. Dick Marvin,
U-I office manager, became a grandfather again
when his son became the daddy of a daughter.

A public hearing will be held this month on
a proposed 10 per cent amusement tax for the
township of Lower Merion.

Joseph T. Stiles, who had been associated
with the motion picture industry for 45 years,
died last week in the Cooper Hospital, Camden.
He formerly had been a salesman for several
motion picture companies here, and managed
several theatres in the Philadelphia area.

HARRISBURG

New employes at the Senate, announced by
Assistant Manager Betty Stepp, are : Mary
Pakucin and Jean Kreiser, cashiers ; Pauline
Jones, Betty Brady, Ann Kauffman, Bertha
Sherrick and Dolores Sturgeon, usherettes.

The appearances of Maria Strobmier, "Mrs.
America," on behalf of Universal's "You Gotta
Stay Happy," were curtailed last weekend be-
cause bad flying weather delayed their arrival.
The Strohmeier party, including "Mrs. Ameri-
ca's" husband, and Charlie Simonelli, Universal
publicists, made three broadcasts, and Maria
did a guest appearance in a downtown depart-
ment store. A press luncheon had to be can-
celled. Manager Bob Sidman of the Senate,
arranged for the Harrisburg visit.

Irene Ralph, candy counter girl at the
Colonial, resigned to work for the Pennsylvania
Power and Light Company. Ed Rosenbaum of
Columbia was here to plan a campaign with
Colonial Manager Jack O'Rear for "Gallant
Blade." Jack Trumbo, assistant manager of the
Colonial, was the successful one out of 250
applicants to rent a new nine-room house. He
will move this week.

MILWAUKEE

Theatre business in some downtown locations
was near capacity during the three days last
week when the convention of the Wisconsin
State Teachers Association was attended by so
many teachers that all schools were closed.
Jim Gallagher of Gallagher Film Service talked
to the teachers on visual aid for education
purposes. Fox- Wisconsin's downtown Strand is
closed for remodeling, including a new lobby
and marquee. Art Sontag, formerly with Film
Classics here, is reported to have joined an
implement company in Clintonville, Wis.

Al Peretz, former aide to the president of the
Alexander Film Company and recently con-
nected with theatre prize contests, has joined
Film Classics as Wisconsin salesman. Warners
downtown Alhambra has had its marquee
cleaned up and new bulbs put in. Fred Stein,

Third Down

The residents of Cambridge, Ohio, ac-
cording to a statement emanating from
Columbus, have defeated for the third
time a proposal to permit Sunday film
shows in that community. The latest
vote was 3,099 against to 2,846 in favor.
City is reported to be the only one of its
size in Ohio to keep this old blue law
on the books.

formerly with the Fox circuit here and operator
of a local states right exchange, is reported to
have been named a special representative for
Eagle Lion. Harlan Croy, once with Film Arts
here and later manager of theatres in Ottawa,
111., has bought the interest of one of the part-
ners in the Mosinee, Mosinee, Wis.

Opening of the new 803-seat theatre in
Menominie, Wis., is set for New Year's Eve.
John P. Adler has been elected for a third term
as president of the Wisconsin Theatres Associ-
ation (independent). He is one of the state's
best-known showmen, having three theatres in
Marshfield, two in Waupaca and one each in
Monroe and Neilsville.

VANCOUVER ~

The 324-seat Moody, first movie theatre in
Port Moody, B. C, will be opened by two
Vancouver boys, Corkum and Sterling, in De-
cember on a four-days-a-week policy. Hilker
Enterprises and Hilker Attractions of Van-
couver were fined $50 in police court for fail-
ure to pay government taxes. Tax arrears have
been paid.

An 'explosion, followed by fire, on three
barges on Great Slave Lake, destroyed 40 fea-
tures and 57 shorts which were being shipped to
the Rex and Capitol theatres at Yellowknife,
Yukon Territory, in an attempt to beat the
freeze-up in that far northern section. Destroyed
films were the property of four distributors in
the Calgary, Alberta, territory.

A. H. Newman, who is the film liaison repre-
sentative of Trade and Industry in the Cana-
dian government, was here for several days on
his way to Hollywood where he will hold dis-
cussions on motion picture production in Canada.
While here he conferred with Trans-Canada
Films.

United Artists Vancouver Booker Eddie
Weisberg will leave soon for UA's Montreal
office. He will be replaced here by Jack Brave-
man, a newcomer in local industry circles.
Steffens-Colmer Studios Head Don Colman
and Gaumont-Kalee British Equipment Man-
ager Marvin Thoreau left for Toronto on
business.

CINCINNATI

Gordon M. Eastwood, general manager of the
Wood Theatre, Dunbar, W. Va., announces the
theatre will open around the middle of Decem-
ber. The Imperial, Cincinnati, a Wes Huss
circuit house, which was closed for several
months, has been completely remodeled, inside
and out, and is now operating again.

RKO Biller Thelma Osborne has resigned in
order to regain her health. Joseph A. McKnight,
Kentucky salesman for RKO, is a grandfather,
a son having been born to his son and
wife, Lt. and Mrs. Joseph Charles McKnight,
in Yokohama. Lt. McKnight is stationed in
Tokyo. Another new arrival is a daughter,
Diane, born to United Artists' Manager Jack
Fineberg and wife, Oct. 31, their first.

At a recent election of the Colosseum of Film
Salesmen, Cincinnati, the following new officers
were chosen for 1949 : president, Ross Williams ;
first vice-president, Manuel J. Trautenberg;
second vice-president, Robert F. Morrell ; sec-
retary, Frank Schreiber ; treasurer, Emanuel
Naegle ; board members, Eugene Tunick, R. J.
Burns, S. P. Eifert, and Milton N. Gurian.

The next Variety Club party will be held
(Continued on Page 24)

are..

KUSH TO

*

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GefTA

24

SHOWMEN'S TRADE REVIEW, November 13, 1948

REGIONAL NEWSREEL

(Continued from Page 23)
Nov. 20. A rhumba orchestra will play dance
music, and there will be other entertainment.
Jules Sien, of the Sien dancing school, is
chairman of the committee. Co-operative The-
atre Service has added four theatres to its
circuit — the Alban, St. Albans, W. Va. ; Gauley,
Gauley Bridge, W. Va. ; Lorado, Lorado, W.
Va. ; and Powellton, Powellton, W. Va.

LOUISVILLE

C. R. Powers of Bryantsville, Kentucky area,
representative for the Alexander Film Com-
pany, and Mrs. Powers are the parents of a
baby boy.

Switow Amusement Chief Engineer Willis
Hopewell is spending a three-week vacation
on the Florida coast. Falls City Theatre Equip-
ment Sound Engineer Frank Riffle has re-
turned from a trip through the northeastern
section of the state. Seen on film row for the
first time in many months was R. G. Webb,
manager of the Gym, Livingston, Ky.

The Scoop Theatre is advertising new re-
duced prices — 24 cents at matinees, 45 cents
evenings with children admitted at all times
for 20 cents. It is reported that A. Edward
Campbell has quit operating the Lyric here,
having turned the house over to the Williston
Enterprises of Indianapolis which is to assume
active management at once. Campbell is ex-
pected to devote his time to the new Lyric
nearing completion in Lexington, Ky., and to
his many drive-in theatres.

The Louisville Police School, Director of
Safety David McCandless and Chief Carl
Heustis attended a guess-the-spy preview show-
ing of Columbia's "Walk a Crooked Mile."

DENVER

Frank Culp, in the theatre business in Denver
for 31 years, has resigned as manager of the
Tabor, and will go to Florida to live. Culp has
been with Fox Intermountain Theatres for 21
years. Mr. and Mrs. Culp were given a farewell
party at the Rocky Mountain Screen Club and
received going away gifts. Jack Copeland has
been moved from the Rialto to the Tabor ;
Robert Lotito, manager of the Webber, moves
to the Rialto, and Fred Hufsmith, assistant at
the Tabor, is now the Webber manager.

Jack Weiss, Sr. and Jr., have remodeled the
Mission, Messila Park, N. M., spending $25,000
on a new front, more lobby space, new drapes
and curtains, and a Baldwin organ.

United Artists Branch Manager Kenneth
MacKaig flew to Albuquerque, N. M., on a
sales trip.

Sam Appelman, RKO salesman, escaped death
when his car skidded on loose gravel near New-
castle, Wyo., with the car being demolished.
He sustained head lacerations and body bruises,
and spent five days in the hospital.

Louise, daughter of RKO District Manager
Al Kolitz, and Jerry Appell, meat packing firm

Bag the Bandits

Fred Wehrenberg has given $100 to
the Salvation Army-sponsored Boy Scout
Troop 291 as a reward for the work of
eight members, their Scout Master
Charles Lambert and Salvation Army
Major Henry Strissel for their work in
bringing about the arrest of two men who
had made off with the Ronnie drive-in's
1,000-pound safe containing between $800
and $900 within several hours after the
theft.

executive, will be married at Green Gables
Country Club Nov. 20. Charlotte Sutton, RKO
exchange manager's secretary, and Jack Under-
bill, will be married Nov. 20. Eagle Lion Office
Manager A. G. Edwards and Lela Baker, MGM
inspectress, were married.

Ross Campbell, formerly with Fox Inter-
mountain Theatres, has been made manager of
the Elk, Rapid City, S. D. succeeding Roy
Andersen, resigned. H. E. Wilson sold the
Chief, La Veta, Colo., to Chick Kelloff.

NEW ORLEANS ~~

The New Orleans Strand closed Nov. 2 to
give workmen an opportunity to complete reno-
vations. The face-lifting, under way in 'the
arcade for a couple of weeks, will cost $150,000,
W. A. Hodges, general manager of Joy The-
atres, Inc., said. Renovations in the Strand
include new chairs, carpeting, marquee, indirect
lighting, a cry room, rest rooms and an inclined
flogr.

Hodges but recently took over as general
manager (a newly created position) for the
Joy Houck houses. He has operated the Hodges
Film Supply service in New Orleans for some
time.

The Joy Theatres has completed a face-
lifting, including new marquee, at the Rio,
downtown double- feature house.

A 16-mm. reel telling the story of "New
Orleans — the International City," was pre-
viewed last week for press and radio represen-
tatives. Film was produced by Francois Audi-
bert, of National Film Service, and sponsored
by the New Orleans Association of Commerce,
the Board of Port Commissioners, and the city
of New Orleans. Sponsors hope to put it pos-
sibly into theatres, but initially it will go to
schools, churches, civic groups in 16-mm. form.

COLUMBUS

John Winget has been appointed new assistant
manager of the University Theatre. Mrs. Lelia
Steam and Bernard Ginley of the Southern in
Columbus are members of the recently-organized
Main Street Merchants' Association. The Scar-
let Mask theatrical organization of Ohio State
University is being revived after a long dor-
mancy with a minstrel show. The Hartman
Theatre housed the Scarlet Mask's former
annual musical shows.

A policy of split-week stage and screen pro-

grams has been revived at the RKO Palace,
with the Harmonicats heading the first stage
show. Carmen Cavallaro and the King Cole
Trio are future bookings. The Miles circuit
bowling team leads the theatre league by three
games, though it was recently defeated by the
Neth bowlers.

The local American Theatre Equipment Com-
pany has sold two Standard projectors to the
Queen of Greece.

INDIANAPOLIS ~~

The Chateau, Greencastle, Ind., operated by
Harold G. Reckley, is closed for remodeling.
There will be new booth equipment, chairs, and
an entire new modern front and lobby. James
Parsons, former local manager of Ross Federal,
has joined the Screen Guild sales staff, cover-
ing southern Indiana and parts of Kentucky.

Eagle Lion Chicago District Sales Manager
Edward Huber spent Monday here conducting
a sales conference with branch salesmen. Max
Meadows, southern sales representative, Evans-
ville, Ind., flew here for the meeting.

National Screen Service Chicago District
Manager William Bein was a business visitor at
the local branch. Margie Hoyt, NSS typist and
Jack Feldman will be married Nov. 11; and
Esther Aldrich, of the same company, and
James Thompson, will be married Nov. 18.
Warner Office Manager Jules Goldman has
been promoted to city salesman. Ned Tilman,
first booker, succeeds Goldman as office man-
ager, and John Forsha, assistant shipper, has
been promoted to second booker. Melvin Miller
is the new assistant shipper. Irvin Levinson
has been promoted to first booker.

Joseph Rosen, 20th-Fox Cincinnati, manager
and drive-leader for the 35th Anniversary Drive
for Spyros Skouras, spent Friday here in the
interests of the. drive. Indianapolis at present
occupies first place among U. S. branches.
Ralph Fischer has installed a new screen in the
Maumee, Ft. Wayne, Ind.

KANSAS CITY ~

Sam Abend and Earl Jameson reopened the
Jayhawk, Kansas side neighborhood house,
Nov. 5. The theatre, closed for more than a
month, was remodeled and redecorated inside
and out, new restrooms installed, the foyer,
lobby and concession stand enlarged,the front
redone with metal display frames and tile
facing. The theatre continues under manage-
ment of Abbott Sher.

The Folly, burlesque and film house, is trying
out radio plugs with an announcement schedule
on KCKN. The house is now open seven days
per week.

After a long stretch of Saturday openings,
the Midland last week cut its program to five
days and resumed its Thursday opening day.

The weather finally is getting to the drive-in
business, as this week saw the final shows of
the season at the Crest and Missouri Drive-In
Theatres.

'DREAMS is Surrealist, Freudian
and Disturbing!'

Seymour Peck, PM

THAT MONEY CAN BUY

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SHOWMEN'S TRADE REVIEW, November 13, 1948

25

REGIONAL NEWSREEL

PORTLAND

Ideal fall weather, plus high-type features
continued extra good business for both Port-
land's first-runs and suburbans. N. P. ("Red")
Jacobs, of San Francisco, has purchased the
interest of Harry Price in Favorite Films of
California, Inc. Price has retired.

Burch Shelton, manager of the Portland Film
Club, and his wife weekended on Puget Sound.
Roy Wolford of Portland has been given the
title of film row photographer.

L. L. Barnett, announced that the new Gray-
land, (Wash.) Theatre would be opened on
Nov. 12. Glen Haviland, Eastern Washington
salesman for Warner's in Inland Empire ter-
ritory is back in Seattle for conference. Clar-
ence Haviland, Glenn's brother from Michigan,
will join the staff of National Screen Service
in Seattle.

The Jimmy O'Connells are parents of a baby
son. O'Connell is city manager for Evergreen
Theatres in Spokane. Favorite Films moved into
new quarters at 2323 Second Avenue, Seattle.
Film and theatre rows in both Portland and
Spokane were saddened at news of the death of
Mrs. Kenneth Ames at Dishman, Wash.

A question that is receiving much attention
from various exhibitors and censors in the area
is the banning of Warner Bros.' "Rope" in
Tacoma, Seattle, Spokane and Bellingham,
Wash., but which is open to both adults and
children at the Parker's Broadway in Portland.
Will it be banned elsewhere in Washington and
Oregon?

The annual Portland Shrine. "Show of
Shows," for which plans were made by Oregon
exhibitors and distributors, was held at Port-
land's Mayfair Theatre. John Carroll and Vince
Barnett and Portland exhibitors Ray Grom-
bacher and Claude Jensen assisted in the show.

SAN FRANCISCO

The San Francisco Board of Supervisors'
proposal that Congress repeal the 20 per cent
amusement tax is finding enthusiastic support
by local managers who state, that while the
85-cent admission is high, 17 cents of that
amount goes to the government as tax. With
Frank Albert, new quarterback for San Fran-
cisco's unbeaten professional football team, the
leading player in "Spirit of Stanford," foot-
ball picture released in 1942, local managers are
booking the oldie for kiddie matinees.

Golden State District Manager William
Coovert has named Worthington C. McGrath
manager of the suburban Daly City Theatre,
replacing Les Immerman, who quit to launch
a theatrical enterprise in a new Peninsular de-
velopment. Local film row's basketball team,
sponsored by Paramount, was undefeated in the
city's Industrial League tournament. Stanley
Lefcourt scored honors in each game. Alice
Eglestone has quit as secretary in Fox West
Coast's purchasing department to become secre-

tary to Screen Guild President Robert Lippert.
The Blumenfeld Eneean, Pittsburgh, Calif.,
closes this month for extensive remodeling.

Mr. and Mrs. George Stamm open the new
1,000-seat Stamm, Antioch, Calif., Nov. 17.
Emilia Bertini, secretary in the Blumenfeld
buying department, was married here recently.
University of California's 95-voice Glee Club
presented a collegiate concert at the Orpheum,
managed by Al Dunn, just before the tradi-
tional big football game. Organist Don Ander-
son participated in the program.

OKLAHOMA CITY

The Criterion, Tower, and Capitol theatres,
Oklahoma City, featured the Presidential elec-
tion returns by special wire. The IGA food
stores of Oklahoma are sponsoring half-hour
radio shows on the stage of the Criterion, Okla-
homa City, featuring cowboy music. Every
Wednesday "Lady IGA" is picked from the
audience and is awarded a round trip to New
York City or Hollywood, a diamond ring, a
bouquet of orchids, and many other prizes.

Joanna Barton, daughter of Lewis R. Barton,
owner of the Lewis R. Barton Theatre chain in
Oklahoma, is in Las Vegas, Nevada, making a
film to be shown on the television screen.
Barton presented his daughter with a 1949
Mercury on his trip to the west coast to see
her recently.

The Strand, Camden, Ark., has been issued a
permit to remodel.

TORONTO

Evening blackouts of 45 minutes' duration
went into effect on Toronto on Nov. 8 at
7 P.M., and Mayor H. E. McCallum increased
the gloom by stating that the blackouts may be
extended to three hours if the Ontario power
crisis grows worse. Only exceptions to the
blackouts are hospitals and other institutions
and the street car system. There's a possibility
that enforcement may continue throughout the
winter. Daytime switchoffs to conserve electrici-
ty are still in effect. President H, C. D. Main
of the Motion Picture Theatres Association of
Ontario, on behalf of exhibitors, has protested,
asserting the new power cut-off would probably
put a number of the 60-odd local neighborhood
houses out of business as many of them operate
only in the evenings and would be able to give
but a single show. Large Toronto theatres are
installing auxiliary lighting plants which are
far too expensive for the smaller theatres.

The Canadian Broadcasting Corporation has
refused the application of Famous Players
Canadian for television rights under government
license, the plan apparently being to make tele-
vision a public monopoly. Famous Players was
preparing to inaugurate television programs in
several Toronto theatres.

The first restaurant in a Canadian theatre,
the cafe in the new Odeon showcase in Toronto,
was opened Nov. 7, when invited guests wit-
(Continued on Page 26)

* * ★ released by FILM RIGHTS INTERNATIONAL LTD. • 1600 BROADWAY, NEW YORK 19, N. Y. * ★ *

Astor — Atlanta; Bay State — Boston; Pam-o — Buffalo; Astar—
Charlotte; Capital — Chicago; Screen Guild — Cincinnati; Imperial
— Cleveland; Astor — Dallas; Selected — Denver; Allied — Detroit;
Selected — Kansas City; Astor — Los Angeles; Astor — Mll«uk«s;
Independent — Minneapolis; Connecticut Films — New Haven;
Dixie Film — New Orleans; Bell Pictures — N. Y. C; Capital —
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Montreal.

26

SHOWMEN'S TRADE REVIEW, November 13, 194!

Regional News

(Continued from Page 25)
nessed a screening of "Red Shoes" and then
were entertained at supper in the cafe. The 65
managers of 20th Century Theatres attending
the annual meeting here devoted special atten-
tion to power interruptions in addition to normal
theatre problems.

Famous Players Canadian is providing an
annual scholarship in the course of journalism
at the University of Western Ontario at Lon-
don, Ont. The two drive-ins near Toronto have
introduced a new giveaway, for men patrons
only, the gift of a tube of shaving cream.

LOS ANGELES

Drive-in Theatres of America, the Pacific
Coast distributor for the Josserand patent, has
offered protection to any person who gets a
franchise to build an automobile theatre under
that patent. They are fighting the Hollingshead
patent people. Donald Guttman has started a
drive-in circuit, with an 850-car job in San
Pedro, his first. His next project, 900-car
capacity, will be at Central Avenue, outside the
city limits.

Sid Pink has begun an "art" policy at the
Vista, which he took over last week.

The local V ariety tent will hold its next
election on Nov. 29 at the Ambassador Hotel.
Sherrill Corwin is in charge of the dinner and
entertainment.

F. A. Bateman, general sales chief of Screen
Guild, and wife Ina Marie, celebrated their 25th
wedding anniversary Nov. 3 with a trip to Palm
Springs.

Mr. and Mrs. Charles P. Skouras of Beverly
Hills announced the engagement of their niece,
Miss Constantina Skouras of Athens, Greece,
to William Oldknow, son of Mr. and Mrs.
Oscar Oldknow of Bel Air.

OMAHA ~

'Ralph Goldberg, owner of the Goldberg cir-
cuit, is in Chicago. E. G. Gannon has closed the
Avalon at Schuyler and opened his new 300-
seat Sky Theatre. MGM's Helen Kennison is
vacationing at home. Illness kept Bill Barker,
Columbia salesman, home for a few days.
■ Gene Rich, head of Exhibitor's Service, will
handle publicity for the tuberculosis drive in
Nebraska. Tri-States General Manager G.
Ralph Branton, from Des Moines, was in the
city. Adele Goldstein joins MGM as a booker's
stenographer Nov. 15. Hy Chapman, former
Columbia branch manager, is improving after
a serious illness in a Minneapolis hospital.

Jimmy Redmond, Falls City manager, is
'heading the Tri-States drive in this territory
for the week. Joyce Anderson, secretary to
United Artists' Manager Don V. McLucas for
a number of years, is returning to her old
position at UA. R. W. Brown, owner of the

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Phoenix, Neola, la., is holding open house in
celebration of 39 years in the business.

Tri-States District Manager Bill Miskell has
been approved by the City Council as one of
three members of the Police Civil Service Com-
mission. He has been a police buff for years
and is chairman of the Law Enforcement and
Traffic Committee of the Safety Council.

WASHINGTON

Marlene Dietrich will appear as a salesgirl —
not in pictures but at the annual bazaar of the
French Embassy on Nov. 17.

Local visitors included Stage Star Maurice
Evans who attended the meeting of the Women's
National Press Club, and Film Star Ron
Randall who was interviewed by local movie
critics, gaining much publicity for "The Loves
of Carmen" in which he plays the male lead.

Morris Cafritz, a Washington realtor, will
enter the ranks of exhibitors, according to the
Washington Post, with the erection of a theatre
at 14th Street above K Street.

New board of governors of the Variety Club
of Washington, D. C, last week elected the
following officers for 1949 : Jake Flax, chief
barker ; Wade Pearson, first assistant ; Morton
Gerber, second assistant ; Sam Galanty, trea-
surer ; Jerry Adams, property master. Elected
to the new board were Flax, Galanty, Adams,
Gerber, George Crouch, Sidney Lust, Fred
Klein, Carter T. Barron, Leon Makover and
Glenn Norris.

NEW HAVEN

New attraction at Bob Carney's Loew's Poli
theatre in Waterbury is Tiny Day and his organ
playing at all performances. Bill Scanlon of the
IATSE is huddling with Loew Poli Division
Manager Harry F. Shaw, along with Jim Finne-
gan, president of the Waterbury stage union,
and Frank Corrigan, business agent of the union
on Waterbury set up.

With promotion of Phil Gravitz as salesman
for MGM, Leon Jacobson has been promoted
to head booker and office manager. Sol Schiffran
moves to the booking department and Vincent
Flanga becomes assistant to head booker
Michael Langello.

New B and Q Elm Theatre in Elmwood,
Conn., was opened Nov. 10. Ella Fleischer,
cashier at the Black Rock Theatre, Bridgeport,
has resigned to be married. Branch managers of
various exchanges, along with personnel, hosted
Morton Katz at a luncheon prior to his leaving
MGM as salesman to become booker for B and
Q theatres in Connecticut. He was presented

3

rr

with pen and pencil set.

Mrs. Barney Pitkin, wife of RKO's branch
manager, is in Atlantic City representing local
Hadassah at its convention. William Finn,
manager of the Rialto, Bridgeport, is vacation-
ing. UA Branch Manager Frank Meadow is in
New York attending a home office meeting.
Leo Ricci, operator of the Capitol, Meriden,
will be married Nov. 15 to Edna Ellen Candelent.

MINNEAPOLIS

The Kenosha Standard Theatre Co., Lake
Geneva, Wis., has brought suit against the city
of Lake Geneva, charging a high license fee for
the firm's Geneva Theatre has been used as a
source of revenue, rather than as a levy to
cover cost of filing and policing the property.
The company asks a judgment of $1,057.50,
claiming that that amount was paid the city i:
1947 and 1948 for license fees. Action ata
alleges the city exceeded its authority in levying
the high fee.

Conrad Kriedberg, former SRO manager
here, and recently transferred to the St. Louis
sales staff, has resigned and is looking for a
Minneapolis position.

Pearl Moey, National Screen .shipping clerk,
vacationed in South Dakota. Warner Cashier
Gene Meredith is back from the American
Legion convention at Miami and a southern
vacation. Columbia Manager Hy Chapman is
recovering at home following hospitalization.
Frank Lane, LTniversal auditor, and Arnold
Kahn, 20th-Fox auditor, have been at com-
pany exchanges here.

Donald Guttman of Los Angeles, a partner
with Ted Mann in a local theatre circuit, re-
turns to film business with the construction in
San Pedro, Calif., of a 900-car drive-in to cost
about $250,000, 1,000-seat drive-in in southwest
Los Angeles and a third outdoor stand at an
undisclosed site. Mann is associated with Gutt-
man in the theatres.

North Central Allied directors have in-
structed Stanley Kane, executive director, to
"take such action as may be necessary" to make
it unlawful for "blind" checkers to operate in
Minnesota without being licensed and bonded.
The Minnesota attorney general will be asked
for an opinion.

CHICAGO

★ ★ ★ released by FILM RIGHTS INTERNATIONAL LTD. • 1600 BROADWAY, NEW YORK 19, N Y. ★ ★ *

Hearing in the Deluxe Theatre anti-trust suit
against the film companies and Balaban and
Katz has been postponed to Dec. 27. Judge
Phillip Sullivan sustained technical objection of
Eastman Kodak counsel in the Revere Camera
Company's $3,000,000 anti-trust suit. Judge
Donald McKinley appointed Master in Chancery
L. A. Westcott to hear Balaban and Katz's claim
against the Essaness circuit for alleged over-
charges in joint operations.

J. L. Etheridge will rename the modernized
Majestic, Jo'liet, the Collins. Whiteway Signs'
Maurice Weil is out of the hospital.

Jerry Allen is the new manager of the Stark,
Toulon, 111. Other area appointments include :
Herman Jensen, manager, Davis, Chicago;
Harry Goldman, Eagle Lion's Chicago manager ;

SHOWMEN'S TRADE REVIEW, November 13, 1948

27

Regional News

Lucy Elrod, Monogram booker here; Lipton
Astrachan, salesman, Eagle Lion; Gene White,
assistant manager, Southern, Oak Park Hills ;
E. E. Loucks, manager, export division of
Zenith Corporation ; Lee Hruby, assistant man-
ager, Cozy, South Bend, Ind. R. Emilio has
resigned as manager of the Belpark, Chicago.
The Liberty, Michigan City, Ind., has been given
competitive bidding for Universal and Colum-
bia films. Bell and Howell declared a 50-cent
extra dividend on the common. S. L. Lindfors
succeeds Harold Booth as B&H vice-president,
and E. L. Schimmel heads its export division.
Motiograph's Jack Behlke is touring west coast
cities demonstrating its new hi -intensity arc
lamp.

George Weinberg is back in the Warner sales
department after his hospital stay. Chicago
censor pinked Warners' "Kiss of Death," 20th-
Fox's "Snake Pit" and the Mexican film, "Mis-
tress Temptation," and banned Jewel's "He"
and the Italian "Merry Chase." City's October
amusement tax totalled $287,841.35 of which
$118,741.61 came from bowling alleys.

Hamilton Moses, 74, veteran film attornety,
is dead. Joseph H. Friedman, 55, Eagle Lion
salesman, died recently. For many years he was
a film distributor with MGM, EL and Para-
mount.

ATLANTA

Lee Goldsmith, recently transferred here as
office manager by Universal from Cleveland,
is leaving for Detroit as office manager there.
A. M. Foxworthy has been appointed manager
of Stein and Floyd's Royal, Tarpon Springs,
Fla., replacing Harold Hayes who moves to
the Florida Theatre, Haines City. Wil-Kin
Theatre Supply Sales Manager Charlie Fortson
has named Harold L. Williams, Paul K. Dawes
and James W. Daly as salesmen. Fred LeVine,
manager of Ponce De-Leon for Bach Theatres
will do the booking for the circuit, replacing
Charlie King who has joined Exhibitors
Service.

Theatres recently opened include : O. W.
Philpott's Gulf-Winds drive-in at St. Peters-
burg, Fla. ; J. H. Partlow and L. H. Andrews'
700-car drive-in near Sanford, Fla. ; Anderson
and Hudson's colored 400-seat Carver Theatre,
Lake City, Fla. Martin Theatres expects an
early January opening for its drive-in near
Marietta, Ga. Crescent Amusement has broken
ground for a $200,000 850-seat modern movie
house at Russellville, Ala.

Selznick Southern District Manager Henry
Krumm celebrated a birthday. C. P. Cohen has
sold the Lincoln, Key West, Fla., to A. W.
Castre. Kay Exchanges' Ike and Harry Katz
are on a trip to exchanges at Charlotte, New
Orleans, Memphis and Washington. Back from
Florida trips are Eagle Lion Manager Bob
Tarwater, EL Southern District Manager
Grover Parsons and Ed Stevens, head oT
Stevens Pictures. Republic's Tampa Manager
Harold Laird was an Atlanta visitor. Southern
Automatic Candy's Charlie Durmeyer was in

Tennessee on business, and Monogram South-
ern's Arthur C. Bromberg paid a visit to its
Memphis branch. Wometco Theatres has added
the Normandy, Miami Beach, to its chain'.

J. E. Livingston, manager of the Rex, Tampa,
Fla., is dead of a heart attack.

ST. LOUIS

Circuit Judge Henry F. Russel on Nov. 8
had a special audience of 25 men and women to
help him determine whether the police-seized
"Test Tube Babies" was "immoral" as charged
upon its opening at the World Theatre.

Variety Club International Executive Director
William McCraw was the guest of St. Louis
Tent No. 4 last Tuesday. Tent 4 will elect
officers on Dec. 14. Albert Dezel was here last
week en route to Kansas City conferring on local
Dezel Production deals with Manager Johnny
Walsh. President Tom Edwards of the Motion
Picture Theatre Owners of St. Louis, Eastern
Missouri and Southern Illinois presided at
Thursday's luncheon meeting of the organiza-
tion's directors and officers when plans for the
coming year were worked out.

A third daughter was born in Des Moines
to 20th-Fox Manager Gordon F. Halloran and
his wife. H. M. Burnett, manager of Fox
Midwest's Strand and State, West Frankfort,
111., for 11 years, has taken over his duties
as resident manager of the circuit's Granada,
Fiaza and stadium in Mount Vernon, 111., suc-
ceeding Homer Marvel, ■ on leave due to ill
health. Frank L. Plumlee, former district man-
ager of Theatre Enterprises in the Kansas City
area, has assumed his new duties as associate
of Tom Edwards in the ownership and oper-
ation of a circuit of 10 theatres in Missouri.

New Theatres

Duarte, Calif. — Raymond A. Dorn Company of Pasa-
dena, a $350,000 drive-in on Huntington Drive here.

Chicago — Skydrome Theatre Company, a 700-car
drive-in, near Newcastle, Ind.

Traverse City, Mich. — Butterfield Michigan The-
atres, a 1,000-seater, the State, on the site of the old
Lyric.

Windham. N. Y. — Thornton Theatres, a 400-seater
here.

San Jose, Calif. — Paul R. Catalana and Arthur
Yarimie, a 936-seater here to cost $225,000.

Watsonville, Calif. — H. F. Boyer, a $100,000 drive-
in east of the Pajaro River to be operated by Ide and
Sons.

Laguna Beach, Calif. — A community theatre for the
Newport Harbor area, to serve a number of communi-
ties.

Washington, D. C. — Realtor Maurice Cafritz, a movie
theatre at 14 and K Streets.

Los Angeles — Donald Guttman, a 850-car drive-in,
San Pedro, first of a proposed circuit.

Indianapolis — Gilbert May. a 500-seater at Corydon.
Ind.

Marion, Ind. — Balaban and Katz, a 1,200-seat house
here to cost $500,000.

Kings Mountain, N. C. — Charles and David Cash, a
$100,000 film theatre here.

He bought the interest of Harold Harris who
went to Dallas, Tex., as assistant to President
H. J. Griffith of Theatre Enterprises.

Will Rogers Theatre Manager Maury Davis
became a grandfather for the third time when
a son Robert Alan Harris, was born to his
daughter, Mrs. Marvin Harris and her husband.

Fathers of two Eagle Lion employes died
recently : Richard Henry Richson, father of
Assistant Cashier Ruth Spillenkothen, and
Andrew Lonigro, father of Inspectress Lena
Caruso. Mrs. Bessie Smalley of Van Buren,
Mo. whose husband died last month, has ar-
ranged with Walter Vollinger to take over the
management of the Ritz in that town.

PITTSBURGH

At a meeting held Monday, Nov. 1, by Tent
No. 1, Variety Club of Pittsburgh, the follow-
ing officers were elected : chief barker, George
Eby, of the Harris Amusement Co., first assis-
tant, Ben Steerman ; second assistant, Pete
Dana ; secretary, Al Weiblinger, and treasurer,
Norman Mervis. Named delegates to the na-
tional convention in San Francisco next April
were Mike Shapiro and William Zeilor, with
Pete Dana and Norman Mervis as alternates.
The annual convention of the local club will be
held in the William Penn on Sunday, Nov. 14,
when the new officers will be installed. Hun-
dreds of showmen, as well as professional and
political men from all over the country, have
made reservations.

Warner Bros.' Hollywood, South Hills, Pitts-
burgh, renovated and remodeled throughout,
had its gala reopening on Nov. 5. Harry Koch
has been transferred from the Warner in down-
town 'Pittsburgh to the Hollywood ; succeeding
him at the Warner is Al Singer, transferred
from the Plaza, East End; George Josiak
goes from the Rowland, Wilkinsburg, Pa., to
the Plaza; Al Katz from the Squirrel Hill to
the Rowland; Al Skiegen from the Camera-
phone, East Liberty, to the Squirrel Hill ; Regis
McCall from the Regal to the Cameraphone,
and Reuben Harris, assistant at the Regal, has
been promoted to its manager.

This week's host of the Variety Club's Friday
Family Night is Walter D. Stucky. The parents
of Alice Jahns, of the local Metro-Goldwyn-
Mayer exchange, celebrated their 50th wedding
anniversary this week.

SALT LAKE CITY

Manager Warren Butler of the Lyric, who is
also president of the local Motion Picture
Operators Club, has completely reseated and
remodeled the theatre and will change policy
from reissues and double bills to first-runs on
Nov. 19, with the prevailing first-run admission
prices, 50 and 75 cents. Hallowe'en's midnight
spook shows here drew capacity audiences, and
the morning Comic Clubber meetings at the
Utah and Capitol, with costume parades, prizes
and broadcast spelling bee were top-notch at-
tendance drawers.

The Capitol will present a two-hour stage
(Continued on Page 30)

28

SHOWMEN'S TRADE REVIEW, November 13, 1948

Hollywood Newsreel

West Coast Offices — 6777 Hollywood Blvd., Hollywood 28, Calif. — Ann Lewis, Manager

PRODUCTION PARADE

By Ann Lewis

iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^

The top feminine lead opposite William
Powell in Universal-International's "Take One
False Step" has been assigned Shelley Winters.
Producer-Director Chester Erskine set her for
the role as the result of the reception accorded
her in "Larceny" and "A Double Life."

* * *

Joe Newman, currently under contract to
Edward Small where he is preparing an un-
titled western to star George Montgomery, was
signed to direct "Dan Patch," the W. R. Frank
Production for United Artists. Gail Russell,
Dennis O'Keefe and Ruth Warwick star in the
film which is slated to go into production shortly.

* * *

The Rosalind Russell comedy for Columbia,
"What My Next Husband Will Be," set to go
before the cameras in January, has just been
assigned to Buddy Adler to produce. Nat Perrin
is currently writing the screenplay.

* * *

Don DeFore has signed a new seven-year
contract with Hal Wallis Productions and at the
same time was assigned a major role in the
Barbara Stanwyck starrer "The Furies." De-
Fore's original pact had more than two years
to run, but was superseded by the new agree-
ment which permits him outside commitments.

* * *

Producer Jack Wrather, who recently com-
pleted "Strike It Rich" for Allied Artists, has
just purchased "Wildcatters," an original story
by Arthur Hamm, and has scheduled it for pro-
duction next spring. No release for the picture
has been set.

* * *

Milton Sperling, whose United States Pic-
tures productions are released through Warners,
has purchased two original stories, "The Hood-
lums," based on factual records of the New
York Police Force, and "The Linville Nar-
cotics Case," also based on factual records.
Harold Medford will script the first while
Henry Jordan, who wrote the story, will adapt
the latter.

Ish Kabibble, who became known through
the Kay Kyser radio show, has just been set to
appear in "Goin' Hollywood," Jerry Fairbanks
next "Speaking of Animals" short for Para-
mount. The subject will satirize animal- life in
Hollywood and will feature screen players and
their pets.

Gar Wood, Oklahoma-born actor who had to
go to Italy to get a screen break, was signed to
a long-term contract by William Goetz, U-I
production head. He will make his American
debut in studio's film "Illegal Entry."

* * *

King Bros, obtained the rights to "The Giant
Killer" based on the story of the late Lt. Joseph
Petrosino of the New York Police Force, who

For New- Faces

In a campaign to sign new faces,
Universal-International is arranging with
colleges and universities throughout the
country to get a glimpse of their home-
coming queens as possible new movie
talent. The institutions are being asked
to submit photos to the studio, after
which screen tests will be made of those
queens whose photos suggest outstanding
movie possibilities. Negotiations for a
test have already been completed with
the University of Southern California.

lost his life in the performance of duty. The
film will be made in New York and Italy for
Allied Artists.

* * *
Negotiations have been completed with Ewing

Scott to make "Arctic Manhunt" for U-I. All
exteriors for the picture have already been
filmed around Pt. Barrow and Pt. Hope on the
northern coast of Alaska. Shooting of the in-
terior scenes will start at the studio early next
month with Scott directing, actor Mikel Conrad
playing the leading role and Leonard Goldstein
producing.

* * *

Warner Bros, acquired a property called "The
Travelers," a western action drama depicting
the struggles of a U. S. marshal to restore law
and order in the cattlemen's wars of the '80s.
Story is an original by Walter Doniger and has
been assigned to Anthony Veiller to produce.

Virginia Mayo Named
'March of Dimes Girl'

Virginia Mayo, blonde Warner Bros, star,
has been named "March of Dimes Girl" for the
1948 campaign of the National Foundation for
Infantile Paralysis. Miss Mayo will aid in the
exploitation and publicity for the Jan. 14-30
fund-raising drive to combat polio.

Studio Roundup

The first jet-assisted airplane takeoff ever
photographed for a feature production was
filmed off the Southern California coast Mon-
day for Monogram's "Tuna Clipper," which
stars Roddy McDowall, through arrangement
with the Coast Guard by Producer Lindsley
Parsons. In the scene, the Coast Guard sea-
plane simulated removal of an injured crewman
from a tuna boat, then took off via jet, the
modern method.

Western heroines are usually among the
"also rans," but Christine Larson amended that
practice last week by singing Poor Tarnished
Butterfly, her own composition, in "Crashing
Through," Monogram's initial Whip Wilson
outdoor film.

Tamara Shayne, who played Al Jolson's
mother in "Jolson Story," went before the
cameras Friday to repeat the characterization in
"Jolson Sings Again." Also re-signed from the
original cast was Bill Goodwin.

During scheduled gunnery exercises aboard
the U.S.S. Antietam last week, Gary Cooper
narrowly escaped death or injury when a flam-
ing target plane was directly hit by the expert
marksmanship of the ship's gunnery crews and
burst into flames as it was headed out of con-
trol directly for the aircraft carrier. Cooper
made it to cover fast ; he was on board for his
role in Warner Bros.' "Task Force." Perc
Westmore, head of Warners' makeup, was
along for the excitement; he has to get Cooper,
Wayne Morris, Walter Brennan and other
cast members to age during the 25 years en-
compassed by the film. Meanwhile, Joan Craw-
ford went to jail — but only for a location at
Los Angeles County Jail for scenes in "Flamingo
Road." David Brian and Fred Clark were
other principals in the cast who accompanied
her on the prison trek for the Michael Curtiz
Production for Warner release.

Ann Blyth was named to co-star with Bing
Crosby in Paramount's "Top O' the Morning,"
and will sing a duet with Der Bingle. Barry
Fitzgerald and Hume Cronyn also are starred.

"Voice of Theatre Speakers"
JOE HORNSTEIN has it!

Good-Story Pictures Always Succeed, Says Heisler

Veteran Director Stuart Heisler agrees with many exhibitors that not
a few movie-makers have ignored the basic essentials of good story-
telling. With 35 years of film making behind him, Heisler can speak
with authority.

"The public has always demanded good pictures," he told SHOW-
MEN'S TRADE REVIEW in an exclusive interview. "A falling box-
office is a danger signal Hollywood must heed. No exhibitor in the
world can make a success out of a bad story. Some showmen, by out-
standing exploitation and advertising ability, can better a normal gross,
but the sharpest campaign can't cover up bad story-telling."

For most of his career, Heisler has been one of the industry's top
film editors. Time and again he has been faced with the problem of
recutting a film to bring the story's peak into sharper focus. Exhibitors,
he points out, can play an important part in keeping Hollywood on its
story toes: "When the theatreman books a picture with a good story,
he should go out and get it every penny it deserves."
Heisler, who has completed Walter Wanger's Technicolor drama, "Tulsa," for Eagle Lion
release, declared that the public likes virtually any kind of story if it's interestingly told.
Said he: "When it becomes clear that good pictures are still returning 'pre-panic' grosses
and that only bad stories are flopping, all efforts to improve business will be concentrated
on improving the production. This will be the healthiest solution for all concerned." —
JAY GOLDBERG.

Stuart Heisler

SHOWMEN'S TRADE REVIEW, November 13, 1948

29

PICTURES STARTED LAST WEEK

MONOGRAM. Tuna Clipper — Principals: Roddy
McDowall, Elena Verdugo. Director, William
Beaudine.

UNITED ARTISTS. Africa Screams — Principals:
Bud Abbott, Lou Costello, Hillary Brooke. Di-
rector, Charles Barton.

INDEPENDENT. Champion — Principals: Kirk
Douglas, Marilyn Maxwell, Ruth Roman. Di-
rector, Mark Robson.

TITLE CHANGES
(Para.) now

"Strange Temptation
ALIAS NICKY BEAL.

"Atlantis, the Lost Continent"
SIREN OF ATLANTIS.

(UA) now

Richard Lyon, 14-year-old son of former head-
liners Ben Lyon and Bebe Daniels, went to work
in "Easy Does It." He's already had eight years
of screen credits !

George Cukor returned to Hollywood last
week following a six-months' absence ; he
directed MGM's "Edward, My Son" in Eng-
land. The film has now been completed in all
phases. Mel Blanc, who does the voices for
such cartoon characters as "Bugs Bunny" and
"Tweedy Pie," has never been seen in pictures ;
he won his first role last week as a South
American gaucho in Metro's "Neptune's Daugh-
ter" and uses 'his natural speaking voice for a
change.

Robert Stillman is doubling in brass for the
Stanley Kramer production, "Champion." Still-
man is associate producer and assistant director
on the Ring Lardner story.

Republic started "The Duke of Chicago,"
another prize-fight yarn, Nov. 12. George Blair
is directing for Associate Producer Stephen
Auer.

Producer Jack Gross starts- the much-dis-
cussed "I Married a Communist" for RKO
Radio on Nov." 13. John Cromwell directs.

Abbott and Costello began their independent
comedy, "Africa Screams," Nov. 9 at the
Nassour lot. Edward Nassour, who owns the
studio, is producing the picture for United
Artists release. Hillary Brooke gets feminine
starring honors.

Tackling writer-producer-director chores — no
small feat — for the first time, Irving Brecher
and Maxwell Shane both cut days off the sched-
ules of their respective Universal-International
pictures. Shane wound up "The Amboy Dukes"
three days ahead of time, while Brecher fin-
ished "The Life of Riley" Nov. 8, four days
earlier than its scheduled closing date.

Hartman to Handle
Awards Presentation

Jean Hersholt, president of the Academy of
Motion Picture Arts and Sciences, has named
Don Hartman to handle the presentation of the
1948 Academy Awards. Assisting Hartman, a
member of the Writers Branch of the Academy,
will be an Academy Awards committee includ-
ing Charles Brackett, chairman, Jack Warner,
Robert Haas, G. Carleton Hunt, Emmett
Lavery, Perry Lieber, Gabe York and Delmer
Daves. Daves supervised the 1947 Academy
Awards presentation.

Eagle Lion Shutdown

Eagle Lion studios appeared at a virtual shut-
down this week, with the studio's large backlog
reported as the cause.

LONDON OBSERVATIONS

Strike at Studios Brings Up 'Red Influence' Charge;
Korda Re-Editing 'Prince Charlie' But Flays Critics

Jock MacGregor

New Mirrophonic Sound
JOE HORNSTEIN has iff

By JOCK MacGREGOR

When Hollywood attempted to clear itself
of communists, many in this country sneered
at the "witch hunt." Almost alone, Tom
O'Brien, M.P., secretary of the National
Association of Theatre and Kine Employes,
has been campaigning
against this sect in the
British studios. At the
Birmingham CEA meet-
ing last year he gave
the trade press a back-
ground talk.

Now his fears have
become fact. Rank's
Denham studios have
been paralyzed by an
unofficial strike, against
union ruling, over the
sacking of 92 techni-
cians on the grounds of
redundancy. For the first time, publicists were
among those who struck.

It is alleged that communists were behind
the stoppage. Many want joint production
committees to be more active and demand
that production costs, particularly head office
overheads, be analyzed. The producers have
stood their ground. They are preparing for
discussions on revisions in the existing em-
ployes' agreements.

* * *

The strike, incidentally, coincided with the
critical flaying of Sir Alexander Korda's
"Bonnie Prince Charlie" which cost over $2
million. Now the picture is back at the studio
for some highland flings and several reels to
be cut. More than . twenty minutes are to
go and the workers cite this as an example
of wasteful planning.

Korda has no enviable postwar record. His
productions have cost much and, despite long
schedules, there is almost always a rush to
make the premiere date. "Man About the
House," shown at the CEA's 1947 summer
convention, was re-edited before release.
"Night Beat" and "Anna Karenina" went
back for cuts after the premiere. Sequences
in "Mine Own Executioner" were changed
between press and public screening. "Fallen
Idol" had sound track revisions after the
trade show.

Staggered by the press, JCorda is making-
personal announcements both in newspaper
ads and posters. In one he growls: "The
Scottish critics, who should know, praise
'Bonnie Prince Charlie' as a fine and exciting
film. Some of the London film critics have
written about it not with a pen but with a
hatchet. They say the film cost over a mil-
lion pounds. Actually it cost about half as
much as they say, and is many times as good.
Go and judge it for yourself." He then lists
his successes of the past twenty years, in-
cluding one made in Hollywood, and ends
cryptically, "Ungenerous critics may forget
them. I am sure the British public do not."

I do not follow his argument. The fact
that he has made great pictures does not
stop this one being an exception. As a Scot-
tish critic with a London practice, I stand
by my original assessment and will defend
my judgment with a hatchet, provided Sir
Alexander borrows the blunt claymore so
obviously used in cutting the picture.

I am the first to defend entertaining films,
such as "Weaker Sex" or "Sleeping" Car to
Trieste," against highbrow critical attack.
There is no excuse for a picture which has
star value, the advantage of key technicians
working in a first-class studio with Techni-
color, a great theme and an unlimited budget.

The critics generally are unpopular and
their privilege of press shows is likely to be
withdrawn. They are to see pictures in the
ordinary program. Pictures are often slipped
into the previous bill instead of the support-
ing films in the morning or afternoon when,
usually, there is only a handful of customers
in the house. Incidentally, many believe that
the need to boost matinee business in the
West End is at the bottom of the eagerness
to install television as soon as the govern-
ment gives the okay.

* * *

Visiting John Paddy Carstairs on the
"Fools Rush In" stage at Pinewood, I was
amused to see that STR was among the peri-
odicals lying on the library table in the film
setting. With an eight-week schedule, John
Paddy is set to bring this one in on a modest
budget and is all out to make it a more eco-
nomic proposition than "Warning to Wan-
tons" which is being filmed behind locked
doors with the aid of the new "Independent
Frame" system.

* * *

Certain producers who have never been
able to benefit by it, are out to kill the star
system. They believe that with a guaranteed
circuit release they do not have to bother who
is featured. Maybe it is all right for the home
market but it looks like false economy.

* * #

George Minter's latest production, "Things
Happen At Night," is no Academy Award
contender, but it is an honest-to-goodness
entry for the box-office stakes. Boasting one
of the best British comedy casts in a long
while, it had the trade show audience laugh-
ing throughout the proceedings.

Fiknack

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Gulistan Wilton Theatre Carpet
JOE HORNSTEIN has it!

30

SHOWMEN'S TRADE REVIEW, November 13, 1948

Regional Newsreel

{Continued from Page 27)

show and a half-hour broadcast, Nov. 29
through Dec. 3, as a benefit for the Salt Lake
Elks Club's Christmas charity fund. Radio's
Art Linkletter will be the emcee. Herbert
Knapp, who for five years has covered the Andes
for film companies and working with the U. S.
Coordinator of Inter-American Affairs, the
Disney studios and seven Latin-American coun-
tries, will give a lecture and color films on
"Travel Trails of the Andes" in the University
of Utah's Master Minds series.

Hobart Brownell, representing a Hollywood
film studio, has just made color movies of the
scenic beauties in Provo, Utah, to be included
in a forthcoming picture, "Utah, the Rainbow
Land." During the summer he traveled through
the state photographing many other points of
interest. About 100 copies of the print will be
made and shown throughout the United States.

Columbia Director of Exchange Operations
H. C. Kaufman has returned to New York
after conferences on new product with local
Manager Bill Seib. Friends here of Hollywood
Film Writer Harvey H. Gates, a native of Salt
Lake City, were saddened by news of his death
in his Los Angeles home from a heart, attack.

HARTFORD

Jack A. Sanson, manager, Warner State,
Manchester, Conn., is Manchester United Na-
tions Week campaign committee chief. Yvonne
Aubin of the Warner Regal, Hartford, married
U. S. Navy Man Eustice Anderson, of New
London, Conn. Jack Terry of the Bus'hnell,
Hartford, got out of Hartford Hospital, after
many weeks' stay. Bill Daugherty, assistant
manager of the Webb Playhouse, Wethersfield,
Conn., is back on the job after recovering from
auto accident injuries.

Trade was extending regards to Monk
Maloney, manager, Loew-Poli Theatre, Wor-
cester, Mass., on the birth of a grandson.

This city's originator of neighborhood the-
atres, Joe Glassman, 66, died at his home last
week. Glassman, who retired from business
about three years ago, had_ operated a drug
store in Hartford's south end, and, in addition
to organizing other neighborhood theatres in the
city, he founded and built the Rialto Theatre.

DES MOINES

Howard Brookings, Oakland, la., theatre
operator and former president of the Allied-
Independent Theatre Owners of Iowa and
Nebraska, was elected a state representative to
the Iowa legislature in the recent general elec-
tion. Running on the Republican ticket, Brook-
ings survived the Democratic trend to win out.

Francis Gillon, manager of the Paramount,
Cedar Rapids, la., is planning an extensive
birthday celebration of the house's 20th anni-
versary during November. Dick Gray, National
Screen Service shipper, was married recently
to LaVonne Luther of Des Moines. Clark Baker
has returned to his duties as Columbia manager
after spending a week in the hospital.

Tri-States General Manager G. Ralph Bran-
ton made business trips last week to Davenport,

New Ideal Theatre Chairs
JOE HORN STEIN has it!

Ia., Omaha, Grand Island and Hastings, Neb.
Universal District Manager Foster Blake, from
Los Angeles, and Selznick Central Division
Manager Sam Horowitz, from Chicago, were
visitors at the Tri-States home office here.

Oscar Spencer, father of Robert H. Spencer,
manager of the Uptown and Strand theatres at
Creston, la., died recently at Columbia, Mo.

ADVANCE DATA

On Forthcoming Product

Grand Canyon Trail I Republic') Trucolor. Principals:
Roy Rogers, Trigger, Jane Frazee, Andy Devine. Di-
rector, William Witney. Roy saves Andy Devine and
his pals from being bilked in a fake deal by locating
a rich silver lode just in time, also saving Roy from
a frame-up in which he was to be unjustly hanged for
a murder.

Air Hostess (Columbia) Principals: Gloria Henry,
William Wright, Ross Ford. Director, Lew Landers.
A story about an air hostess who gets trained, only to
decide she doesn't want to fly. She eventually conquers
her fear.

The Lost Tribe (Columbia) Principals: Johnny Weiss-
muller, Elena Verdugo. Director, William Berke. A
drama involving a fabulous African Shangri-La, where
an ancient temple is supposedly encrusted with dia-
monds. When evil white men learn of this, they at-
tempt to pillage the village, but are thwarted.

BUSINESS BOOSTER

MEN ! — MEET BUBBLES! Sensational new novelty.
2 samples $1.00 postpaid. Jack Tupler, 209 Jackson
Blvd., Chicago, Illinois.

COMIC BOOKS

COMIC BOOKS available from world's largest and

oldest theatre distributor. Best titles and latest issues
in stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

SOS IS DRIVE IN HEADQUARTERS— 180 Ampere
Arclamps, $795.00 a pair; complete sound projection
outfits, $1,995.00 up; New 500 Watt Western Electric
Booster Amplifiers, $650.00; New Dual in car speakers
with junction box and transformer, $16.75; new drive-
way entrance and exit signs, illuminated, $22.50; Burial
Cable, 6c ft.; Super Snaplite fl.9 lenses increase light
25%, from $150.00; 40" Weatherproof reflex horns com-
plete, $39.75. S.O.S. Cinema Supply Corp., 602 W.
52nd St., New York 19, N. Y.

NEW EQUIPMENT

LOW OVERHEAD MEANS LOW PRICES!
Beaded soundscreens 49c foot; Superlite 44c; 14" wire
reels $1.75; Bell-Howell 35mm splicers $3.95; Exciter
lamps 39c; 15 ampere rectifier tubes $5.25. STAR
CINEMA SUPPLY COMPANY. 459 West 46th
Street, New York 19, N. Y.

SITUATION WANTED

THEATRE MANAGER. Fifteen years' experience,
advertising & promotion. Write, wire manager, Box
88, Cape May, N. J.

LOS ANGELES AND LONG BEACH LICENSED
PROJECTIONIST AVAILABLE for NEW theatre
or Drive-In. Experienced, competent, conscientious
technician. BOX 630WLA, MARVISTA, CALI-
FORNIA.

STUDIO AND PRODUCTION EQUIPMENT

HOLLYWOOD AND POINTS EAST BUY FROM

SOS — 2V plastic storage batteries, new, $1.95; Unit
Eye Shuttle for Belhowell, $650.00; Bardwell McAlister
5000W Skypans, $111.75; Dinkie Inkies, $11.95; Baby
Keglites, $54.75 Baby Boomlites, $114.50; 2000W
Junior Spots, $129.50; Double Broads, $114.65;
Houston K1A 16mm processors, $3,485.00; Belhowell
35 mm sound printer, $2,750.00; 1/12HP 110V Syn-
chronous Motors, new $57.50; B. Maurer Variable
Density Recording Outfit, $2,275.00; Wall Single Sys-
tem Recording & Studio Cameras, magazines, lenses,
amplifier, mike, power supply, etc., rebuilt, $3,750.00;
Simplex 4 Star Preview Magazines, $395.00; 35mm
Threeway Sound Moviola, rebuilt, $895.00. Send for
latest Catalog. S.O.S. Cinema Supply Corp., 602 W.
52nd St.. New York 19, N. Y.

VIEWS ON NEW
SHORT SUBJECTS

CHRISTMAS DREAM (Univ.-Int'l — 4203) Special.

10 mins. Here is a handy little number for the holi-
days. _ Produced by the Czechoslovakia Film Corpora-
tion, it tells a story about a little girl who discarded
her old doll for her new Christmas toys. In her dreams
the doll and the others come to life, with the doll
doing all manner of stunts and running the new toys
ragged. She regains her affection for the od favorite.
The animation of the dolls is a remarkable job. Spe-
cial music by J. Sust. Release date: Nov. 1948.

HOME OF THE ICEBERG (U-I— 3396) Answer

Man Series. 7 mins. Where do icebergs come from?
How does a fly always keep its equilibrium? What are
the percentage chances of making a perfect bowling
score? Which would win — a mountain lion or a bear?
The answer man gives the answers as the screen illus-
trates. Release date: S/23/48.

WHY IS IT? (MGM— S-51) Pete Smith Specialty. 7

mins. Pete Smith takes up the old question of why it
is that everything happens to us but not to the other
guy. Release date, 9/11/48.

YOU WERE NEVER DUCKIER (WB — 4706)
Technicolor Cartoon. 7 mins. Daffy Duck knows how
to go after the first big money in a Chicken Show at
the County Fair. Release date, 8/7/48.

SPORTS DOWN UNDER (WB— 4512) Technicolor
Sports Parade. 10 mins. Huge crowds turn out for
cricket in Australia, because it is the national game.
Other sports featured in the film include bowls, golf,
Davis Cup tennis competitions and horse racing at
Flemington. Subject is climaxed by the Sydney Surf
Carnival. Release date, 9/18/48.

THEATRES FOR SALE

THROUGHOUT MIDWEST, SOUTHWEST.
LARGEST ASSORTMENT. Leak, 3422 Kinmorc
Dallas: 1109 Orchardlane, Des Moines, Iowa.

THEATRE GAMES

DIE CUT BINGO CARDS— $3.00 per 1,000. 1-74
1-100. Screen Dial $20.00. S. Klous, c/o Showmen'"
Trade Review, 1501 Broadway, New York 18, N T

FOR YOUR BINGO GAMES. Controlled oi ui
controlled, die cut, play right, priced right. Samples o»
request. Premium Products. 354 W. 44th St.. N»»
York 18, N. Y.

THEATRE SEATING

THE SEATS OF THE MIGHTY— and a mighty
good deal SOS gives you — 422 Stafford fully uphol-
stered padded back boxspring seats, all red plush, ex-
cellent, $5.25; 350 American panelback boxspring seats,
newly reupholstered, $5.25; 239 Heywood panelback
boxspring seats, newly reupholstered, $5.95 ; 200 An-
drews fully padded backs, boxspring seats, newly
upholstered, $6.50. Plenty others — get Chair Bulletin
15. S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.

USED EQUIPMENT

PAIR HOLMES EDUCATOR 35-MM. PROJEC-
TORS. Factory rebuilt complete with baby strong
lamps, rectifiers, bases, amplifier, speaker, guaranteed
$995.00. Simplex rear shutter mechanisms rebuilt
$187.50 each. RCA PG134 sound system with Lansing
speakers factory rebuilt like new $795.00. Columbia
Sound Service, Box 27, Charleston, W. Va.

DUAL DEVRY XD TRANSPORTABLE PROJEC-
TORS with 3000' magazines, lenses, 1000W lamps,
amplifier, speaker, Rebuilt, $595.00; Rebuilt Roth
50/100A Generator, $395.00; RCA low frequency folded
baffles, worth $300.00, $99.75; Dual Simplex Acme Arc
Sound Projector outfit, complete, $1,295.00; Simplex
Rear Shutter Mechanisms, excellent, $195.00; other
Simplexes from $69.50; Dual Holmes $667.50; DeVry
Late XDC Theatre Sound Projection outfits with low
intensity lamps, $1,995.00; with 1KW arcs $2,495.00.
Get our 1949 Catalog. S.O.S. Cinema Supply Corp.,
602 W. 52nd St., New York 19, N. Y.

SOS REMOVES THE GUESS FROM USED
EQUIPMENT — Nothing leaves here unless it's abso-
lutely right. 50,000 Customers the world over built SOS
and keep buying here since 1926 because they get fair
treatment and their money's worth. Send for 1949
Catalog. S.O.S. Cinema Supply Corp., 602 W. 52nd
St., New York 19, N. Y.

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Proj. from
$195.00 up. Eyemo 35mm Cameras $245.00 up.
Arriflexes $725.00 up. Mitchell Outfit Complete
$6000.00. Write for Lists. Camera Mart, Inc., 70 W-
45th St., New York, N. Y.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertions
for the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwise
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S TRADE REVIEW
A

Title Company

Abbott & Costello Meet Frankenstein. U-I

Accused, The Para.

Act of Violence MGM

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Adventures of Silverado Col.

Affairs of a Rogue Col.

Affairs of Adelaide, The 20th-Fox

Africa Screams UA

Air Hostess Col.

Alaska Patrol FC

Alias A Gentleman MGM

Alias Nicky Beal Para.

All My Sons U-I

All's WeU Ind.

Amboy Dukes, The U-I

An Ideal Husband 20th-Fox

An Innocent Affair UA

An Old- Fashioned Girl EL

Angel in Exile Rep.

Angel on the Amazon Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

April Showers WB

Arch of Triumph UA

Are You With It? U-I

Arizona Ranger RKO

Arkansas Swing, The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger EL

B

Babe Ruth Story, The Allied

Bad Boy Allied

Bad Men of Tombstone AA

Bad Sister U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th-Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives.... RKO

Beyond Glory Para.

B. F.'s Daughter MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack MGM

' Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bill and Coo Rep.

Bitter Victory Para.

Black Bart U-I

Black Eagle, Story of a Horse CoL

Blanche Fury EL

Blonde Ice FC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

Blood on the Moon RKO

Bodyguard RKO

Bomba, the Jungle Boy Mono.

Bonanza ! .' Col.

Borrowed Trouble UA

Boston Blackie's Chinese Venture. . Col.

Soy With Green Hair, The RKO

Bribe, The MGM

Bride Goes Wild, The MGM

Broken Journey EL

Brothers, The U-I

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bush Christmas U-I

c

Caged Fury Para.

Calamity Jane & Sam Bass U-I

Calendar, The EL

Campus Sleuth .. Mono.

Canadian Pacific 20th-Fox

Canon City EL

Casbah U-I

Caught MGM

Challenge, The 20th-Fo»

Champion Independent

Checkered Coat, The 20th-Por

Chicken Every Sunday 20th-Foi

Clay Pigeon RKO

Cleopatra Arms WB

Code of Scotland Yard Rep.

Colorado Territory WB

Connecticut Yankee. A Para.

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Pboduction or
Block Numbeb, (SP in this column indicates Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Office
Slant: b. Asterisk following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, *C: Cinecolor, *M: Magnacolor,

*U: Trucolor, *V: Vitacolor. Audience Classification it
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis in-
dicate type of story in accordance with following key.

(B) Biographical
(D) Drama

(G) Gangster

(H) Horror
(My) Mystery

(C) Comedy
(Doc) Documentary
(M) Musical
(W) Western
(Wa) War

(See final page of Guide for Re-Issues)

.Dec. '48 a8/21/48

ALLIED ARTISTS CURRENT mSs. Date Referto

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 111... 9/6/48 b7/24/4«

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/15/48 b5/l/48

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 b2/7/48

6 Smart Woman (D) A B. Aherne-C. Bennett -B. Sullivan 93... 4/30/48 b3/13/48

COMING

Bad Boy Nolan-Wyatt-Murphy-Gleason

Bad Men of Tombstone B. Sullivan-M. Reynolds-B. Crawford..

Stampede Rod Cameron-Gale Storm ,

Strike It Rich R. Cameron-B. Granville-D. Castle a9/25/48

When a Man's a Man G. Madison -R. Calhoun-G. Storm

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling

Deadline Sunset Carson-Pat Starling

Fighting Mustang Sunset Carson-Pat Starling

Look-Out Sister Louis Jordan

Rio Grande Sunset Carson-Evohn Keyes

Stallion Canyon *U K. Curtis-C. Cotton-S. Fisher

Sunset Carson Rides Again Sunset Carson-Pat Starling

Sunset Carson Strikes Back Sunset Carson-Evohn Keyes

64..
62..
67.

.4/15/48

.3/1/48

.9/15/48

. 1/15/49
. 10/1/48

COLUMBIA

CURRENT

Adventures in Silverado (W)F W. Bishop-G. Henry-E. Buchanan 73..

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart 63..

Best Man Wins (C)F E. Buchanan-A. Lee-R. Shayne 73..

Black Arrow, The (D)F L. Hayward-J. Blair-G. Maeready.

Black Eagle, Story of a Horse W. Bishop- V. Patton-G. Jones

Blondie's Reward (C)F Singleton-Lake-Sirnrns-Kent

Coroner Creek *C (D) A R. Scott-M. Chapman-G. Maeready

Fuller Brush Man, The (C)K Red Skelton-Janet Blair

Gallant Blade, The *C (D)F L. Parks-M. Chapman-V. Jory

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker

I Surrender Dear (M)F Gloria Jean-David Street

Lady from Shanghai, The (My) A Rita Hayworth-Orson Welles

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randell

Lulu Belle (D) D. Lamour-G. Montgomery-A. Dekker.

Mating of Millie, The (C)F G. Ford-E. Keyes-R. Randall

My Dog Rusty (D)F T. Donaldson-J. Litel-J. Lloyd

76.
76.
68.
90.
93.
81.
66.
67.
87.
98.
87.
85.
64.
68.
86.
61.
58.
84.
62.
67.
76.

.3/25/48 b5/8/«

.7/29/48

.5/6/48 D5/22/48

.Aug. '48 b7/3/48

.9/16/48 a7/3/48

.6/3/48 b8/21/48

.July '48 b6/5/48

.June '48 b3/8/48

.Nov. '48 ...blO/16/48

.9/9/48 b8/14/4S

.10/7/48 b9/4/4S

.May '48 ....b4/17/48

.Oct. '48 b8/21/48

.Aug. '48 D6/12/48

.Apr. '48 ....D3/13/48

.4/8/48 b6/12/4«

.4/15/48 b5/15/4»

.Nov. '48 ...bl0/23/48

.3/18/48 b4/3/48

.10/21/48 ....b7/31/48

.Mar. '48 b2/7/48

.9/23/48

.3/30/48 b4/10/48

.Aug. '48 ....b4/24/48

.7/8/48 b7/10/48

.5/13/48 b6/19/«

.9/30/48 b9/18/48

.Oct. '48 a6/5/4l

.Sept. '48 ....b9/4/48

Port Said (D) A Gloria Henry-William Bishop

Return of October, The *T (C)F G. Ford-T. Moore-A. Sharpe

Return of the Whistler (My)F M. Duane-L. Aubet-R. Lane

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel. .

Sign of the Ram, The (D) A S. Peters-A. Knox-P. Thaxter

Singin' Spurs Hoosier Hot Shots-Patricia White

Song of Idaho (M-C)F Hoosier Hot Shots-Kirby Grant..

Strawberry Roan, The *C (W)F G. Autry-G. Henry-J. Holt

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76.

Trapped By Boston Blackie (M) C. Morris- J. Vincent-R. Lane 78

Triple Threat (D)F Top Pro Football Players 70

Untamed Breed, The *C S. Tufts-B. Britton-G. "G." Hayes

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91

COMING

Affairs of a Rogue (D)A Jean-Pierre Aumont-Joan Hopkins 111 b5/8/48

Air Hostess G. Henry- W. Wright-R. Ford

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/47

Blondie's Big Deal P. Singleton-A. Lake-L. Simms

Blondie Hits the Jackpot Penny Singleton- Arthur Lake

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al/10/4S

Blondie's Secret Singleton-Lake-Kent-Simms a7/3/48

Bonanza! G. Ford-I. Lupino-E. Buchanan

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/4l

Crime Doctor's Diary Warner Baxter-Lois Maxwell

Dark Past, The William Holden-Lee J. Cobb a7/10/4»

Devil's Henchmen, The W. Baxter-M. B. Hughes-M. Mazurki

Her Wonderful Lie Janis Carter-Marc Piatt

Jolson Sings Again *T Parks-Hale-Donath-Demarest

Jungle Jim Johnny Weissmuller- Virginia Grey a9/18/48

Knock On Any Door H. Bogart-J. Derek-S. Perry a9/18/48

Ladies of the Chorus A. Jergens-R. Brooks-M. Monroe a7/3/48

Law of the Barbary Coast R. Shayne-A. Jergens-S. Dunne :

Leather Gloves C. Mitchell-J. Nigh-B. Edwards 75. . .11/11/48 ....a6/12/48

Loaded Pistols Gene Autry -Barbara Britton a7/3/48

Lone Wolf and His Lady, The Ron Randell-June Vincent a9/ll/48

Lost One, The (O)A Nelly Corradi-Gino Mattera 84 b4/3/48

Lost Tribe, The J. Weissmuller-E. Verdugo-M. Dell

Lovers, The Cornel Wilde-Patricia Knight a9/25/48

Make Believe Ballroom A. Jarvis-R. Warrick- J. Dorsey all/6/48

Man from Colorado, The *T (D) Glenn Ford-Ellen Drew-Wm. Holden .' a5/24/47

Manhattan Angel G. Jean-R. Ford- A. Tyrrell a6/12/48

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/48

Mutineers, The Jon Hall-Adele Jergens

Racing Luck Stanley Clements-Gloria Henry 11/18/48 a7/17/48

Riders of the Whistling Pines Gene Autry- Jimmy Lloyd a7/31/48

Rough Sketch Jennifer Jones- John Garfield

Rusty Saves a Life T. Donaldson-G. Henry-S. Dunne a7. 10/48

Slightly French Lamour-Carter-Parker-Ameche a5/8/48

Smoky Mountain Melody Roy Acuff-Smoky Mountain Boys

Song of India Sabu-T. Bev-G. Russell a7/31/4a

Undercover Man G. Ford-N. Foch a7^!5

Walking Hills. The R. Rcott-E. Raines-W. Bishop a7/3/48

Wild Bill Doolin R. Scott- J. Ireland-N. Beery, Jr

Westerns

55... 7/1/48

Blazing Across the Pecos Charles Starrett-Smiley Burnette.

ChaUenge of the Range Charles Starrett-Smiley Burnette

Desert Vigilantes Charles Starrett-Smiley Burnette

El Dorado Pass Charles Starrett-Smiley Burnette 10/14/48

Laramie ' Charles Starrett-Smiley Burnette

Phantom Vailey '"!!!!!!! Charles Starrett-Smiley Burnette 52... 2/19/48

Quick On The Trigger Charles Starrett-Smiley Burnette

Trail to Laredo C. Starrett-S. Burnette-J. Bannon. 54... 8/12/48

West of Sonora !!!!! Charles Starrett-Smiley Burnette 55... 3/25/48

Whirlwind Raiders'!!!! Charles Starrett-Smiley Burnette 54... 5/13/48

.10/10/48 D7/31/48

.5/19/48 84/17/48

.10/17/48 ....D9/11/48

.9/12/48 D4/24/48

.6/30/48 D6/26/48

.6/9/48 blO/9/48

.4/24/48 D5/22/48

.3/27/48 D4/3/48

.8/30/48 D8/14/48

.9/19/48 D9/4/48

.8/8/48 D7/31/48

.3/6/48 D4/3/48

.6/23/48 D6/19/48

.4/17/48 D4/10/48

.7/28/48 D7/3/48

.3/20/48 D9/6/47

.9/12/48 D9/18/48

.5/5/48 D7/17/48

.5/26/48 D5/22/48

.4/3/48 D4/3/48

.7/2/48 D7/24/48

.7/7/48 D8/7/48

.6/2/48 b5/15/48

EAGLE LION current

905 Adventures of Gallant Bess »C (D)F C. Mitchell-A Long-F - Knight 73..

821 Assigned to Danger (My) G. Raymond- N- Nash-R. Bice 66..

on« RpViinrt T orked Doors (D) A L- Bremer-R. Carlson-D. Fowley 61..

906 Broken Journey (D) A.. 7?. „ ! ! ! ! P- Calvert-M. Grahame-F. L. Sullivan. . 89

826 Canon City (Doc) A B. Brady-J Corey-W. Bissell 82..

824 Close Up (D) A A- Baxter-V. Gilmore-R. Kollmer 83..

820 Cobra Strikes, The'(My)F! S. Ryan-R. Fraser-L. Brooks 61..

817 Enchanted Valley, The »C (D)F A. Curtis-A. Gwynne-C. Grapewin 77..

804 Hollow Triumph (D)A Paul Henreid-Joan Bennett 83 .

903 In This Corner (D)F S. Brady-A Shaw-J MUhcan 61 &

831 Lady at Midnight (My)F R- Denrung-F. Rafferty-J. Searle 59..

815 Man from Texas (D)F J. Craig-J. Johnston-L. Ban 71..

825 Mickey *C (C)F L. Butler-B. Goodwin-I. Hervey 87..

819 Noose Hangs High (C)F Abbott-Costello-Downs-Calleia 77..

830 Northwest Stampede *C (C)F J. Leslie-J. Craig-J. Oakie 79..

818 October Man, The (D) A J. Mills-J. Greenwood-E. Chapman 85..

902 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136..

813 Open Secret (D) A J- Ireland-J. Randolph-R. Bohnen 70..

822 Raw Deal (D) A D. O'Keefe-C. Trevor-M. Hunt 79..

816 Ruthless (D) A Z- Scott-L. Hayward-D. Lynn 102..

829 Shed No Tears (D) A W. Ford-J. Vincent-R. Scott 70..

827 Spiritualist, The (D) A T. Bey-L. Bari-C. O'Donnell 78..

823 Sword of the Avenger (D) A R. Del Gado-Sigrid Gurie 72..

COMING

An Old-Fashioned Girl G. Jean-J. Lydon-F. Rafferty

Big Cat, The *T L. McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D) A V. Hobson-S. Granger 95 b3/20/48

Calendar, The (C)A Greta Gynt-John McCallum 79 b6/5/48

Counselor at Gun-Law *C J. Bannon-P. Stewart-E. Lynn

Esther Waters (D) A Kathleen Ryan-Dirk Bogarde 108 blO/2/48

910 He Walked By Night Scott Brady-Richard Basehart 80 a7/10/48

It Always Rains on Sundays G. Withers-J. Warner 92 bll/29/47

907 Let's Live a Little (C)A H. Lamarr-R. Cummings-A. Sten 85 blO/30/48

Man Wanted Anabel Shaw -Robert Lowery

908 Million Dollar Weekend (D)F G. Raymond-S. Paull-F. Lederer 73 blO/16/48

Mr. Perrin and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt 92 « b8/28/48

828 OUver Twist (D)F R. Newton-A. Guinness-K. Walsh 116 b7/3/48

Parole Turhan Bey-Michael O'Shea a8/21/48

Philo Vance's Peril W. Wright-L. Belasco-R. Ames bl/25/47

Sp. Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer 133 b7/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz all/6/48

Reign of Terror R. Cummings-A. Dahl-R. Basehart all/6/48

Ride, Ryder, Ride Jim Bannon-Peggy Stewart

Saraband for Dead Lovers *T (D) A S. Granger-F. Rosay-J. Greenwood 94 blO/2/48

Sleeping Car to Trieste (D) A Jean Kent-Albert Lieven 95 bll/6/48

Strange Mrs. Crane, The (D) A M. Lord-R. Shayne-P. Watkin 59 .blO/30/48

Tulsa *T S. Hayward-R. Preston-P. Armendariz alO/2/48

Westerns

Gun Fighter Lash LaRue-Fuzzy St. John-Mary Scott al2/18/47

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54... 4/10/48 b3/27/48

857 Prairie Outlaws E Dean-R. Ates-J. Holt 57... 5/12/48

858 Tioga Kid, The (W)F fc. Dean-R. Ates-J. Holt 54...S/17/48 b3/20/48

855 Westward Trail, The (W)F E. Dean-R. Ates-P. Planchard 56... 3/13/48 D3/13/48

FILM CLASSICS

Alaska Patrol Richard Travis-Helen Westcott

Appointment With Murder (My)F John Calvert-Catherine Craig

Blonde Ice (D)A Leslie Brooks-Robert Paige

Daughter of Ramona *C P. Reed-M. Vickers-D. Woods

Devil's Cargo (M) A J. Calvert-R. Hudson-R. Karns

File 649, State Dept. *C Lundigan-Bruce-Loo-Ahn

Inner Sanctum (D) A Mary Beth Hughes-Charles Russell.

Miraculous Journey *C (D)F R. Calhoun-A. Long-V. Grey

Money Madness H. Beaumont-F. Rafferty-H. Warde.

Sofia *C Gene Raymond-Sigrid Gurie

The Argyle Secrets (My)F W. Gargan-M. Lord-R. Byrd

Unknown Island *C V. Grey-B. MacLane-P. Reed

Will It Happen Again? (Doc) A Adolph Hitler-Eva Braun

SHOWMEN'S TRADE REVIEW

Title

Company

67.
73.

61.

.May '48
.Apr. '48

.blO/16/48
..b5/22/48

...D3/20/48

62.
76.
73.
82.
63.
76.
62.

.Oct. "48 .
.Sept. *48
. Apr. '48
.Sept. '48
.May '48
.10/15/48
.May '48

..blO/2/48
..b8/14/48
...b4/3/48
. .b8/28/48
..D4/24/48

,.b5/22/48

METRO-COLDWYN-MAYER current

818 Alias a Gentleman (C-D)A W. Beery-T. Drake-D. Patrick 76.

820 B. F.'s Daughter (D) A B. Stanwyck-Heflin-C. Coburn 108.

827 Big City (D)M M. O'Brien-R. Preston-D. Thomas 103.

819 Bride Goes Wild, The (C)F v. Johnson-J. Allyson-B. Jenkins 97.

829 Easter Parade »T(M)F J. Garland-F. Astaire-P. Lawford 103.

831 Date With Judy, A »T (C)F W. Beery-J. Powell-E. Taylor 113.

826 Homecoming (D) A Gable-Turner-Baxter-Hodiak 113.

903 Julia Misbehaves (C)F G. Garson-W. Pidgeon-P. Lawford 99.

901 Luxury Liner *T (M)F G. Brent-F. Gifford-J. Powell 99.

904 No Minor Vices (C)A D. Andrews-L. Palmer-L. Jourdan 96.

828 On An Island With You *T (M)F E. Williams-P. Lawford 107.

825 Pirate, The *T (M) A J. Garland-G. Kelly-W. Slezak 102.

830 Search, The (D)F Montgomery Clift-Aline MacMahon 105.

905 Secret Land, The (Doc)F U. S. Navy 70.

902 Southern Yankee, A (C)F R. Skelton-B. Donlevy-A. Dahl 90.

824 State of the Union S. Tracy-K. Hepburn-V. Johnson 124.

821 Summer Holiday *T (C)A Rooney-De Haven-Huston-Morgan 92.

817 Three Daring Daughters *T (M)F J. MacDonald-J. Iturbi-J. Powell 115.

Three Musketeers, The *T (D)F Turner-Kelly-Allyson-Heflin 123.

..Mar. '48 D2/7/48

..Apr. '48 ....b2/21/48

..June '48 b3/27/48

..Mar. '48 ....b2/28/48
..July '48 ....b5/29/48

..July '48 b6/19/48

..May '48 b4/10/48

. .Oct. '48 b8/14/48

..Sept. '48 ...b8/21/48

. .Nov. '48 bl0/9/48

..June '48 b5/l/48

..June '48 b4/3/48

..Aug. '48 ....b3/27/48

..Oct. '48 b8/28/48

..Sept. '48 b8/7/48

..Apr. '48 D3/27/48

..5/20/48 D3/13/48

..Mar. '48 bz/14/48

. .Nov. MR ...blO/16/48

Corridor of Mirrors U-T

Counselor at Gun-Law E-L

Counterfeiters, The zutn-Koi

Countess of Monte C rig to U-l

Coroner Creek CoL

Cover-Up UA

Creeper, The 20th- Foi

Crime Doctor's Diary Col.

Criss-Cross U-I

Crv of the City 20th-Fos

D

Daredevils of the Clouds Rep

Dark Past Col

Daughter of Darkness Para

Daughter of the Jungle Rep.

Daughter of Ramona FC

Date With Judy, A MGM

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer UI

Decision of Christopher Blake WB

Deep Waters 20th-Foi

Design for Death RKG

Devil's Cargo FC

Devil's Henchmen, The CoL

Disaster Para.

Docks of New Orleans Mono.

Double Life, A Ul

Down to the Sea in Ships 20th-Fox

Dream Girl Para

Dude Goes West, The Allied

Duel in the Sun Selznick

Dulcimer Street U-l

Dynamite Para

E

Easter Parade '. MGM

Easy Does It Para.

El Paso Para.

Embraceable You WB

Emperor Waltz, The Para

Enchanted Valley EL

Enchantment RKO

End of the River Ul

Escape 20th-Foi

Esther Waters EL

Every Girl Should Be Married RKO

Eyes of Texas Rep

F

Fallen Idol, The 20th-Fo«

False Paradise UA

Family Honeymoon U-l

Fan, The 20th-Fox

Far Frontier Rep.

Feathered Serpent, The Mono.

Feudin', Fussin' and A-Fightin' .U-l

Fighter Squadron WB

Fighting Back 20th-Fox

Fighting Father Dunne RKO

File 649, State Dept FC

Flamingo Road WB

Flaxy Martin WB

Follow Me Quietly. RKO

Foreign Affair, A Para.

For the Love of Mary U-l

Force of Evil MGM

Forever Amber 20th-Foi

Fort Apache RKO

Fountainhead, The WB

Four Faces West UA

French Leave Mono

Fuller Brush Man Col

Fury at Furnace Creek 20th-Foi

G

Gallant Blade Col

Gallant Hombre UA

Gallant Legion, The Rep

Gay Amigo UA

Gay Intruders 20th-Foi

Gentleman From Nowhere CoL

Gentleman's Agreement 20th- Foi

Girl From Jones Beach WB

Girl From Manhattan, The UA

Give My Regards to Broadway . 20th-Foa

Golden Eye, The Mono.

Good News MGM

Good Sam RKO

Grand Canyon Trail Rep.

Great Gatsby, The Para.

Great Sinner, The MGM

Green Grass of Wyoming 20th-Fox

Green Promise Ind.

Guns of Hate RKO

H

Half-Past Midnight 20th-Fo»

Hamlet f U-l

Happy Times WB

Harpoon SGP

Hatter's Castle Para.

Hazard Para

He Walked by Night EL

Heart of Virginia Rep.

Heiress, The Para.

Henry the Fifth UA

Henry, the Rainmaker... Mono.

Her Wonderful Lie CoL

Here Comes Trouble UA

High Fury UA

High Tension Mono.

HiRs of Home MGM

Holiday Camp U-I

Hollow Triumph EL

Homecoming MGM

Homicide WB

Homicide for Three Rep.

House Across the Street WB

Hunted, The Allied

(NOWMEN'S TRADE REVIEW

Title

Company

I

I Became a Criminal WB

Idol of Paris WB

I, Jane Doe Rep.

Impact UA

In This Corner ...EL

Incident Mono.

Indian Agent KKO

Indian Scout UA

Inner Sanctum FC

Inside Story, The Rep.

Interference RKO

I Remember Mama RKO

Iron Curtain 20th-Fox

Iron Dukes Mono.

Isn't It Romantic? Para.

I Surrender Dear Col.

It Always Rains on Sunday EL

It's a Great Feeling WB

I Was a Male War Bride 20th-Fox

I Wouldn't Be in Your Shoes. . . .Mono.

iggs and Maggie in Court Mono.

inx Money Mono.

oan of Arc RKO

oe Palooka in Winner Take All. .Mono.

ohn Loves Mary WB

Johnny Belinda WB

jolson Sings Again Col.

judge Steps Out, The RKO

!ulia Misbehaves MGM
une Bride WB
ungle Goddess SGP
ungle Jim Col.
ungle Patrol 20th-Fox

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door Col.

Ladies of the Chorus Col.

Lady at Midnight EL

Laff-Time UA

Larceny U-I

Last Bandit, The Rep.

Last of the Wild Horses SGP

Law of the Barbary Coast Col.

Le Silence est D'Or RKO

Leather Gloves CoL

Let's Live a Little EL

Letter From an Unknown Woman . . U-l

Letter to Three Wives 20th- Fox

Let's Live Again 20th-Fox

Life of Riley U-I

Life With Father WB

Lightnin' in the Forest Rep.

Little Women MGM

Live Today for Tomorrow U-I

Loaded Pistols CoL

Lone Wolf & His Lady Col.

Long Denial, The RKO

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Love Happy UA

Lovers, The Col.

Loves of Carmen Col.

Luck of the Irish, The 20th- Fox

Luckiest Girl in the World MOM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Macbeth Rep.

Madonna of the Desert Rep.

Mad Wednesday -. UA

Make-Believe Ballroom CoL

Man About the House 20th-Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The CoL

Man From Texas EL

Manhattan Angel Col.

Man on the Eiffel Tower. . .Independent

Man Wanted EL

Mark of the Lash SGP

Mask for Lucretia, A Para.

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-I

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend E_L

Mine Own Executioner 20th-Fox

Miracle of the Bells RKO

Miraculous Journey FC

Miss Mink of 1949 20th-Fox

Miss Tatlock's Millions Para.

Mr. Belvedere Goes to College. 20th-Fox
Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Reckless Para.

Mr. Soft Touch CoL

Money Madness FC

Montana WB

Montana Belle ReP-

Moon rise Rep.

Mother Is a Freshman 20th- Fox

Mourning Becomes Electra RKO

Mozart Story, The SGP

Music Man Mono.

Mutineers, The Col.

My Brother Jonathan Mono.

COMING

Act of Violence V. Heflin-R. Ryan-J. Leigh a8/14/4»

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant alO/2/48

Big Jack Wallace Beery-Mar jorie Main

Bribe, The R. Taylor-A. Gardner-C. Laughton a8/14/4t

Caught J. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-Johnson-Donlevy a8/14/48

Force of Evil Garfield-Pearson-Gomez-Windsor Jan. '49 al0/30/48

Great Sinner G. Peck- A. Gardner-W. Huston

Hills of Home (D)F Lassie-E. Gwenn-D. Crisp 91... Dec. '48 blO/9/48

Kissing Bandit, The *T F. Sinatra -K. Grayson . . . .100. . . Jan. '48 a8/23/47

Little Women *T Allyson-Lawford-Taylor-O'Brien alO/9/48

Neptune's Daughter *T R. Skelton-E. Williams-R. Montalban

Piccadilly Incident (D)A Anna Neagle^Michael Wilding 88 b8/31/47

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall

Stratton Story, The J. Stewart-J. Allyson-F. Morgan ,

Sun in the Morning *T J. MacDonald-C. Jarman, Jr.-Lassie .a8/i4/48

Take Me Out to the Ball Game *T Sinatra-Williams-Kelly-Garrett ....alO/9/48

Three Godfathers J. Wayne-P. Armendariz-H. Carey, Jr.. 106. . .Jan. '49 . . . . \ a8/14/48

Words and Music *T J. Garland-M. Rooney-G. Kelly Dec. '48 a8/14/48

MONOGRAM current

4708 Angels' Alley (D)F L. Gorcey-H. Hall-B. Benedict 67..

.3/21/48 bl/31/48

..4/18/48 b6/5/48

.4/4/48 b5/15/48

.4/25/48 D5/8/48

.8/29/48 . . . .blO/30/48

.5/23/48 b5/8/48

.6/27/48 b5/22/4B

.9/19/48 b8/28/48

4713 Campus Sleuth (My)F F. Stewart-J. Preisser-B. Sherwood 66.

4712 Docks of New Orleans (My)F Roland Winters-Victor Sen Young 70.

4714 French Leave (C-D)F Jackie Cooper-Jackie Coogan 64.

4720 Golden Eye, The (My)F R. Winters-M. Moreland-V. Sen Young. 68.

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox 70.

4717 Jinx. Money (My)F Gorcey-Hall-Caldwell-McKay 68.

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64..

4719 Michael. O'Halloran (D)F Scotty Beckett-Allene Roberts 79... 8/8/48 b6/19/48

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey 66... 9/5/48 b7/24/48

My Brother Jonathan (D) A M. Denison-D. Gray 105 b3/13/48

4705 Rocky (D)F Roddy McDowall-"Rags"-E. Barrier 76. ..3/7/48 b5/a/4l

4710 Rose of the Rio Grande Movita-John Carroll 60... 3/14/48

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best 65... 7/11/48 b9/25/48

4726 Smuggler's Cove (C)F L. Gorcey-H. Hall-G. Dell 66. .. 10/10/48 ...blO/30/48

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler 82... 7/25/48 b6/12/48

4715 Stage Struck (D) A Audrey Long-Kane Richmond 71... 6/13/48 bS/15/41

COMING

Big Fight, The J. Kirkwood-L. Errol-D. Bruce

Bomba, the Jungle Boy Johnny Sheffield-Peggy Ann Garner

4806 Feathered Serpent, The R. Winters-K. Luke-M. Moreland 12/19/48

Henry, the Rainmaker R. Walburn-W. Catlett-W. Tracy all/6/48

4803 Incident W. Douglas-J. Frazee-J. Compton 66... 1/9/49 a9/18/48

Iron Dukes L. Gorcey-H. Hall-G. Dell a8/21/48

4805 Jiggs & Maggie in Court ' Joe Yule-Renie Riano-Wanda McKay 12/12/48

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy. . 81. . .11/28/48 b9/ll/48

Temptation Harbour (D) A. Robert Newton-Simone Simon 110 b3/29/47

4727 Trouble Makers Gorcey-Hall-Dell-Parrish 69... 1/2/49 a7/10/48

Tuna Clipper R. McDowall-E. Verdugo

Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54.

4768 Courtin' Trouble Jimmy Wakely-Cannonball Taylor 56.

4762 Cowboy Cavalier J. Wakely-C. Taylor

Crashing Through Whip Wilson-Christine Larson

4755 Crossed Trails Johnny Mack Brown-Raymond Hatton. 53.

4753 Fighting Ranger . : Johnny Mack Brown-Raymond Hatton. 57.

4756 Frontier Agent Johnny Mack Brown-Raymond Hatton. 56.

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

4758 Gunning For Justice J. M. Brown-R. Hatton-E. Finley 55.

Hidden Danger J. M. Brown-R. Hatton-M. Terhune

4764 Outlaw Brand J. Wakely-C. Taylor 58.

4765 Partners in the Sunset J. Wakely-Cannonball Taylor 53.

Passage West Jimmy Wakely-Dub Taylor

4766 Range Renegades J. Wakely-C. Taylor-C. Larson 54.

4767 Rangers Ride Wakely-Taylor-Belmont 56.

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55.

4763 Silver Trails Wakely-Taylor-Larson 53.

4752 Triggerman Johnny Mack Brown -Raymond Hatton. 56.

.7/18/48

.11/21/48

.7/4/48 .

.1/16/49 .

.4/ll/4b

.8/15/48

.5/16/48

.11/7/48

.12/5/48

.10/24/48

.5/6/48

. 12/26/48

.6/6/48 .

.9/26/48

.10/3/48

.8/22/48

.6/20/48 .

PARAMOUNT

CURRENT

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready 82... 9/3/48 ..

4713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan. . 95... 4/9/48 ..,

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61... 7/30/48

4711 Caged Fury (D)F Richard Denning-Sheila Ryan 61... 3/5/48 .,

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85... 7/23/48

4720 Emperor Waltz, The *T (C)F Bing Crosby- Joan Fontaine 103... 7/2/48 ..

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich-J. Lund 116. . .8/20/48 .

4718 Hatter's Castle (D) A R. Newton-J. Mason-D. Kerr 105. . .6/18/48 .

4716 Hazard (C)F P. Goddard-M. Carey-F. Clark 100. . .5/28/48 .

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87... 10/8/48 .

4712 Mr. Reckless (D)F W. Eythe-B. Britton-W. Catlett 66... 3/26/48 .

4803 Night Has a Thousand Eyes, The (D) A Robinson -Russell-Lund 81 ... 10/22/48

4710 Saigon (D) A A. Ladd-V. Lake-D. Dick 94... 3/12/48 .

4714 Sainted Sisters, The (C-D)A V. Lake-J. Caulfield-B. Fitzgerald 89... 4/30/48 .

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71... 6/11/48 .

4723 So Evil My Love (D) A R. Milland-A. Todd-G. Fitzgerald 109... 8/6/48 ..

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90... 9/24/48 .

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57... 5/14/48 .

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146... 4/2/48 ..

4719 Waterfront at Midnight (D) A VV. Gargan-M. B. Hughes-R. Travis 63... 6/25/48 .

COMING

4808 Accused, The L. Young-R. Cummings-W. Corey 101 ... 1/14/49 .

4812 Alias Nicky Beal R. Milland-T. Mitchell-A. Totter 93... 3/4/49 ..

Bitter Victory Cummings-Scott-Lynn-Arden

4814 Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix 107. . .4/15/49 .

Daughter of Darkness (D)A Anne Crawford-Maxwell Reed 91

4806 Disaster (D)F R. Denning-T. Marshall-D. O'Flynn 60... 12/2/48 .

4809 Dynamite W. Gargan-L. Brooks-O. Welles 68... 1/28/49 .

Easy Does It B. Hope-R. Fleming-R. Young

El Paso *C Payne-Russell-Hayes-Hayden

Great Gatsby, The A. Ladd-B. Field-B. Sullivan

Heiress, The DeHavilland-Richardson-Hopkins-Clift

Mask for Lucretia, A P. Goddard- J. Lund-M. Carey

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101. . .11/19/48

4810 My Own True Love (D) P. Calvert-M. Douglas-W. Hendrix 84. . .2/4/49 ..

Now and Forever C. Rains-M. Carey-W. Hendrix

One Woman A. Ladd-D. Reed-J. Havoc

4807 Paleface, The *T (C)F B. Hope-J. Russell-R. Armstrong 91 ... 12/24/48

Samsnn and Delilah *T H. Lamarr-V. Mature-G. Sanders

.b6/19/4»
.b2/21/«

.'b2/M/4i
. .D6/8/41

..D5/8/41
.b6/19/4S
.b4/17/4t
.b3/20/4f
.b8/21/48
.b2/28/48
.b7/17/4«
..b2/7/«
.b3/13/48
.b4/17/«
.b3/13/48
.b7/31/48
.b3/13/4«
.b9/27/47
..b5/8/4l

.a6/19/48
.a9/25/48

. .al/31/48
. .b2/28/48

.bl0/23/48

. .a6/12/48

. .a6/12/4»

. .a8/21/48
..a9/25/48
. .b9/ll/48
..a8/16/47
. .aS/U/41
..a9/25/48
.blO/23/48

4804 Sealed Verdict (D) A R. Milland-F. Marly-B. Crawford.

sorrowful Jones Bob Hope-Lucille Ball

Special Agent W. Eythe-L. Elliott-C. Mathews...

4813 Streets of Laredo *T M. Carey-W. Holden-W. Bendix...

Top O'the Morning B. Crosby-B. Fitzgerald-E. Crowe.

4811 Whispering Smith *T A. Ladd-R. Preston-B. Marshall...

83.

.11/5/48 b9/ll/4t

a7/10'4»

S6/26/48

.3/25/49 a9/25/48

RKO RADIO CURRENT

814 Arizona Ranger, The (D)F T. Holt- J. Holt-N. Leslie 63.

851 Best Years of Our Lives F. March-M. Loy-D. Andrews 172.

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas 86.

905 Bodyguard (My) A L. Tierney-P. Lane-P. Reed 62.

807 Design for Death (Doc)F Japanese Cast 48.

Enchantment David Niven-Teresa Wright

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman 93.

870 Fort Apache (D) A J. Wayne-H. Fonda-S. Temple 127.

962 Good Sam (C)F Gary Cooper-Ann Sheridan 114.

819 Guns of Hate (W)F Tim Holt-Nan Leslie 61.

868 I Remember Mama (C-D)F I. Dunne-B. Bel Geddes-O. Homolka. . .134.

864 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien 89.

891 Melody Time *T (M)F R. Rogers-D. Day-Andrews Sisters 75.

869 Miracle of the Bells (D) F. MacMurray-Valli-F. Sinatra 120.

904 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120.

822 Mystery in Mexico (My)F W. Lundigan-J. White-R. Cortez 65.

803 Pearl, The (D) A P. Armendariz-M. E. Marques 78.

821 Race Street (D) A G. Raft-W. Bendix-M. Maxwell 79.

901 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mitchum 92.

817 Return of the Badmen (W)A Randolph Scott-Anne Jeffreys 90.

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113.

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92.

813 Tarzan and the Mermaids (D)F Weissmuiler-Joyce-Christian 67.

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95.

902 Variety Time (Vaudeville)F Kennedy-Errol-Carle 59.

961 Velvet Touch, The (D) A Russell-Genn-Trevor-Greenstreet 97.

COMING

Baltimore Escapade r. Young-S. Temple- J. Agar

909 Blood on the Moon Mitchum-Bel Geddes-Preston-Brennan

Boy With Green Hair »T O'Brien-Ryan -Hale-Stockwell

Brothers in the Saddle T. Holt-R. Martin -R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

908 Every Girl Should Be Married G. Grant-F. Tone-D. Lynn

Follow Me Quietly William Lundigan

Gun Runners Tim Holt -Richard Martin-Martha Hyer

910 Indian Agent T. Holt-R. Martin -N. Leslie

Interference Mature-Ball-Scott-Tufts

Joan of Arc *T (D)F I. Bergman-J. Ferrer-F. L. Sullivan 145.

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias

...2/18/49 a6/14/47

Trade
Shown

...May '48 b4/3/48

..Dec. '47 ...bll/23/46

..June '48 b4/10/48

. .Sept. '48 b9/4/48

. .Sept. '48 b2/7/48

..Nov. '48 a7/3/48

..June '48 . ...b5/ 15/48

..Mar. '48 b3/13/48

.Sept. *48
. June '48
.Mar. '48
.June '48

.. .b7/31/48
. . . b5/22/48
. ..b3/13/48
..bl0/25/47

.7/8/48 D5/22/48

.Mar. '48 b3/6/48

.9/3/48

.June '48 b6/26/48

.Sept. '48 ....b2/14/48

.July '48 D6/26/48

.Nov. '48 b8/7/48

.July '48 b5/15/48

.Oct. '48 b8/28/48

.Nov. "48 D9/4/48

.May '48 1 b4/3/48

.Nov. '48 . ...D6/26/48

.Aug. '48 b8/7/48

.Aug. '48 b7/24/48

.a8/21/48
.a6/12/48
.a6/12/48

.a9/ll/48

. .a7/5/47
.a9/ll/48
blO/23/48
a7/5/47

Long Denial, The M. O'Hara-M. Douglas-B. Williams a6/5/48

Mr. Joseph Young of Africa Johnson- Armstrong-Toomey-Moore

Roseanna McCoy F. Granger- J. Evans-R. Basehart

Roughshod (D) r. sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt -Richard Martin

Set-Up, The Robert Ryan

She Wore a Yellow Ribbon John Wayne- Joanne Dru

Stagecoach Kid Tim Holt-Richard Martin- Jeff Donnell

Tarzan's Fountain of Youth L. Barker-B. Joyce-E. Ankers a8/21/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window, The B. Hale-B. Driscoll-A. Kennedy a5/15/48

REPUBLIC CURRENT

719 Angel in Exile Carroll-Mara-Gomez-Bedoya 90.

720 Angel on the Amazon Brent-Ralston-Aherne-Bennett 86.

728 Bill and Coo *U (N)F George Burton's Birds 61.

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow 60.

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke , 60.

732 Eyes of Texas *U (W)F R. Rogers-Trigger-L. Roberts 70.

715 Gallant Legion, The (W)F W. Elliott-J. Schildkraut-A. Booth 88.

707 Heart of Virginia (D)F Janet Martin-Robert Lowery 60.

710 I, Jane Doe (D)F R. Hussey-J. Carroll-V. Ralston 85.

705 Inside Story, The (C-D)F M. Hunt-W. Lundigan-C. Winnlnger... 87.

709 King of the Gamblers (DA Janet Martin-William Wright 60.

706 Lightin' in the Forest (D)F L. Roberts-D. Barry-W. Douglas 58

Sp. Macbeth (D) A O. Welles-J. Nolan-D. O'Herlihy 107

704 Madonna of the Desert (D)F L. Roberts-D. Castle-D. Barry 60

714 Moonrise (D) A D. Clark-G. Russell-E. Barrymore . . . ! . ! 90.

733 Nighttime in Nevada (W)F R. Rogers-Trigger-A. Mara 67.

708 Old Los Angeles (W) W. Elliott-J. Carroll-C. McLeod 88.

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61.

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60.

718 Sons of Adventure Russel Hayden-Lynne Roberts 60.

712 Train to Alcatraz (D) A D. Barry-J. Martin-W. Phipps 60.

731 Under California Stars *U (W)F R. Rogers- J. Frazee-A. Devine 70.

COMING

Daughter of the Jungle L. Hall- J. Cardwell-S. Leonard

Far Frontier, The *U R. Rogers-Trigger-G. Davis

734 Grand Canyon Trail *U R. Rogers-A. Devine-J. Frazee...

Homicide for Three W. Douglas- A. Young-F. Withers..

Lsst Bsndit, The *T W. Elliott-A. Booth-A. Devine

Montana Belle Jane Russell-George Brent

Plunderers, The *U (W)F R. Cameron-I. Massey

Red Pony, The *T (D) M. Loy-R. Mitchum-L. Calhern..!

Rose of the Yukon S. Brodie-M. Dell-W. Wright

Wake of the Red Witch Wayne-Russell-Young-Mara !!.!.!

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack

654 California Firebrand *U (W)F Monte Hale-Adrian Booth!!!!!.'!!!

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons

758 Denver Kid, The A. Lane-E. Waller

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller

756 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller.

Renegades of Sonora A. Lane-E. Waller-R. Barcroft

Sheriff of Wichita A. Lane-L. Wilde-R. Barcroft

741 Son of God's Country (W)F Monte Hale-Pamela Blake 60.

861 Sundown in Santa Fe A. Lane-E. Waller 60.

656 Timber Trail *U (W)F M. Hale-L. Roberts-J. Burke....!!..!. 67.

652 Under Colorado Skies *U Monte Hale- Adrian Booth 65.

Rel.
Date

.9/3/48 .,
. .11/1/48
..3/28/48 .
. . 10/24/48

.8/10/48 .
..7/15/48 .
,7/25/48 .
..4/25/48 .
..5/25/48 .
..3/14/48 .
..5/10/48 .
..3/25/48 .
..10/1/48
..2/23/48 .
..10/1/48
. .8/29/48
. .4/25/48
..9/11/48 .
..5/31/48 .
. .8/28/48
..6/28/48
..5/1/48 ..

. .a7/17/48
. . a8/28/48
.M2/27/47
...b9/4/48
..b7/31/48
. .b7/24/48
..D5/29/48
. ..D5/8/48
..b5/ 15/48
..b3/27/48
...D6/5/48
..D4/24/48
.bl0/16/48
..D3/13/48
. .b9/ll/48
.blO/30/48
. .al/17/48
. . .b9/4/48
. . .b6/5/48

.b7/17/48
.b5/15/48

67.

.2/8/49 .
. 12/29/48
.11/15/48
.12/8/48 .
. 2/15/49

. al0/30/48
. .a9/25/48

, .a7/17/48
.alO/30/48

. .12/1/48

60.
63.
60.
60.
60.
60.

SCREEN GUILD PRODUCTIONS

Dead Man's Gold L. LaRue-F. St. John-P. Stewart.

Frontier Revenge Lash LaRue-Fuzzy St. John

4804 Harpoon J. Bromfield-A. Louis

58..

85.

.1/5/49 .
.1/1/49 .

.4/15/48 .

.4/1/48 ..

.5/13/48 .

.10/1/48

.9/15/48

.7/25/48

.11/24/48

.1/22/49

.9/15/48

.11/5/48

.6/15/48

.12/15/47

.9/10/48
.9/24/48

. .bll/6/48
. al0/25/47

. . a9/25/48
. . a9/25/48

. .b5/8/48
. .b5/8/48
.b5/29/48

.b9/ll/48

.b9/25/48

. .b7/10/48
.bl2/27/47

SHOWMEN'S TRADE REVIEW

Title

Company

My Dear Secretary UA

My Dream Is Yours WB

My Own True Love Para.

Mystery m Mexico RKO

N

Naked City U-l

Neptune's Daughter MGM

Nicholas Nickelby U-l

Night Beat WB

Night Has a Thousand Eyes Para

Night Unto Night WB

Night Wind 20th- Foj

Nighttime in Nevada Rep.

No Minor Vices MGM

Noose Hangs High EL

Northwest Stampede EL

Now and Forever Part

October, Man, The EL

O'Flynn, The U-I

Old Los Angeles Rep

Oliver Twist EL

Olympic Cavalcade UA

Olympic Games of 1948 EL

On an Tsland With You MGM

One Last Fling WB

One Night With You Ul

One Sunday Afternoon WB

One Touch of Venus U-I

Open Secret EL

One Woman Par*

Out of the Storm Rep

Outpost in Morocco UA

Paleface Par*

Parole E-L

Pearl, The RKO

Philo Vance's Peril EL

Piccadilly Incident MGM

Pirate. The MGM

Pitfall UA

Plot to Kill Roosevelt, The UA

Plunderers, The Rep

Port Said Col

Portrait of Jennie SRO

Prairie, The SG

Prejudice Ind.

Prince of Foxes 20th-Foj

Race Street RKO

Rachel and the Stranger RKO

Racing Luck Col

Raw Deal EL

Red Canyon U-I

Red Pony, The Rep

Red River UA

Red Shoes, The EL

Red Stallion in the Rockies EL

Reign of Terror EL

Return of the Badmen RKO

Return of October Col

Return of Wildfire SGP

Ride, Ryder, Ride EL

Riders of the Whistling Pines CoL

River Lady ,. . U-l

Road House 20th-Foi

Rocky Mono.

Rogues' Regiment U-I

Rolling Wheels SGP

Komance on the High Seas WB

Rope WB

Rose of the Rio Grande Mono

Rose of the Yukon Rep.

Roseanna McCoy RKO

Rough Sketch Col

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col

Rusty Saves a Life Col

Ruthless EL

Saigon Par*

Sainted Sisters Para

Samson and Delilah Para.

Sand 20th-Foi

Saraband for Dead Lovers EL

Saxon Charm, The U-I

Scudda Hoo, Scudda Hay 20th-Foi

Sealed Verdict Para

Search, The MGM

Secret Garden, The MGM

Secret Land, The MGM

Secret Service Investigator Rep

Set-Up, The RKO

Shaggy Par*

Shanghai Chest. The Mom-
She Wore a Yellow Ribbon RKO

Shed No Tears EL

Shep Comes Home SGP

Silent Conflict UA

Silver River WB

Singin' Spurs Col.

Sinister Journev UA

Siren of Atlantis UA

Sitting Pretty 20th- Foi

Sixteen Fathoms Deep Mono

Sleeping Car to Trieste EL

Slightly French CoL

Smart Girls Don't Talk WB

Smart Woman Allied

Smugglers Cove Mono.

Snake Pit, The 20th-Fox

Snowbound U-I

So Evil My Love Par*.

Sofia Fr

SHOWMEN'S TRADE REVIEW

Title Company

Somewhere in the City WB

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones Para.

S. O. S. Submarine SGP

So This Is New York UA

South of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stagecoach Kid RKO

Stallion Canyon Astor

Stampede A A

State of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Stratton Story, The EL

Street With No Name 20th-Fox

Streets of Laredo Para.

Strike It Rich Allied

Summer Holiday MGM

Sword of the Avenger EL

T

Take Me Out to the Ball Game. . .MGM

Tap Roots U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Task Force WB

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th-Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets FC

They Live By Night RKO

Thirteen Lead Soldiers 20th-Fox

This Side of the Law WB

This Was a Woman 20th- Fox

Three Daring Daughters, The MGM

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life UA

To the Victor WB

Too Late for Tears UA

Top O'the Morning Para.

Trail of the Mounties SG

Train to Alcatraz Rep-
Triple Cross 20th-Fox

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th-Fox

Tucson 20th-Fox

Tulsa EL

Tuna Clipper Mono.

Two Guys from Texas WB

u

Onconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man CoL

Unfaithfully Yours 20th-Fox

Unknown Island PC

Untamed Breed, The Col.

Up in Central Park U-I

Urubu U

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle, The UA

w

Wake of the Red Witch Rep.

Walking Hills CoL

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me.20th-Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc* RobbinP UA

Wild Bill Doolin Col.

Will It Happen Again? FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The 2oth-Fox

Winslow Boy, The 29th-Fox

Winter Meeting WB

Woman in White WB

Words and Music MGM

Y

Yellow Sky 20th-Fox

You Gotta Stay Happy U-I

Younger Brothers, The WB

z

Zamba Ind.

*802 Jungle Goddess G. Reeves-W. McKay- Armida 61... 8/13/48 a7/31/48

Last of the Wild Horses J. Ellison-M. B. Hughes- J. Frazee 11/4/48 alO/16/48

4807 Mark of the Lash L. LaRue-A. St. John 58 ... 10/29/48

4805 Mozart Story, The H. Holt-W. Markus 94... 10/8/48 alO/9/48

Outlaw Country Lash LaRue-Fuzzy St. John -P. Stewart

4705 Prairie, The (D) L. Aubert-A. Baxter 68... 8/6/48 al2/27/47

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes 81... 8/13/48 b8/21/48

Rolling Wheels R. Lowery-P. Blake-H. Brooke

4802 S.O.S. Submarine (D)F Italian Navy 71. . .10/17/48 ...blO/16/48

Shep Comes Home Robert Lowery-Lanny Rees 62... 12/3/48

Son of a Gunman Lash LaRue-Fuzzy St. John

Son of Billy the Kid Lash LaRue-Fuzzy St. John

Thunder in the Pines George Reeves-Ralph Byrd 62. .. 11/25/48

4708 Trail of the Mounties R. Hayden-Jennifer Holt 42... 2/21/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C) F. C. Grant-M. Loy-M.
Portrait of Jennie (D) J, Jones-J. Cotten-E.

Douglas 94... 3/25/48 b3/17/48

Barrymore all/1/47

20TH-FOX CURRENT 1947'48

809 An Ideal Husband »T (C-D)A P. Goddard-M. Wilding-D. Wynyard.

820 Anna Karenina (D)A V. Leigh-R. Richardson-K. Moore

817 Arthur Takes Over (C)F Lois Collier-Richard Crane

846 Belle Starr's Daughter (W)F G. Montgomery-R. Cameron-R. Roman

807 Challenge, The (D)F T. Conway-J. Vincent-R. Stapley.

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield...

819 Counterfeiters, The (My) A John Sutton-Doris Merrick

839 Creeper, The (My) A E. Cianelli-O. Stevens-J. Vincent..

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero..

822 Escape (D) A Rex Harrison-Peggy Cummins

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde

815 Fury at Furnace Creek (W) V. Mature-C. Gray...'

840 Gay Intruders, The (C)A John Emery-Tamara Geva

806 Gentleman's Agreement (D)F G. Peck-D. McGuire-J. Garfield...

(D)F P. Cummins-C. Coburn-R. Arthur.

K. Taylor-P. Knudsen-J. Sawyer..

818 Green Grass of Wyoming
808 Half Past Midnight (D)F
816 Iron Curtain, The (D) A D. Andrews-G. Tierney-J. Have

848 Jungle Patrol (D) A K. Miller- A. Franz-R. Ford

813 Let's Live Again (D)F J. Emery-J. Millican-T. Holmes

812 Meet Me at Dawn (C)A W. Eythe-S. Holloway-B. Campbell...

824 Mine Own Executioner (D)A B. Meredith-K. Moore-D. Gray

843 Night Wind (D)F Flame-Charles Russell

844 Road House (D)A Lupino-Wilde-Holm-Widmark

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan..

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb

836 That Lady in Ermine *T (M)A B. Grable-D. Fairbanks, Jr

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer

826 Walls of Jericho, The (D) A .'.Wilde-Darnell-Baxter-Douglas

845 When My Baby Smiles at Me *T (C)F B. Grable-D. Dailey-J. Oakie

96.

.Mar. '48 .

..bll/29/47

110.

.May '48 .

.. .D2/28/48

99.

. .Oct. '48

. , b9/ll/4S

63.

.May '48 .

...b4/10/48

87.

.Nov. '48 .

. .blO/30/48

65.

. .Nov. '48

68.

.Mar. '48 .

...b2/28/48

62.

..July '48 .

...b8/14/48

74.

.June '48

. .. .b6/5/48

68.

.Sept. '48

b9/4/48

95.

. Oct. '48

. . . b9/18/48

85.

.July '48

. .. .b7/3/48

78.

.Sept. '48 .

. . . b5/29/48

68.

. .Aug. '48

. . . .b8/7/48

139.

. Sept. '48 .

. .blO/16/47

88.

.May '48 .

...b4/10/48

68.

.Sept. '48 .

...b6/19/48

118.

.Mar. '48 .

..bll/15/47

89.

.June '48 .

. . . b5/22/48

89.

.June '48 .

. ..b4/24/48

69.

.Mar. '48

. . . b3/6/48

87.

.May '48

... .b5/8/48

72.

.Nov. '48 .

...b9/25/48

68.

.Apr. '48 .

. ...b3/6/48

99.

.Sept. '48

....b9/4/48

89.

.Apr. '48 .

...b3/20/48

102.

.July '48 .

. ..bl2/6/47

68.

. Oct. '48

, . ,b9/25/48

95.

.Nov. '48 .

. . .b9/25/48

91.

.July '48 .

...b6/26/48

95.

.Apr. '48 .

. . , .b3/6/48

84.

.Apr. '48 .

...b2/28/48

89.

..Aug. '48 .

...b7/17/48

66.

.Apr. '48 .

b6/5/48

111.

..Aug. '48 .

...b7/10/48

98.

.Nov. '48 .

. . .bll/6/48

75.

.Aug. '48 .

...b6/19/4«

COMING

Affairs of Adelaide, The Dana Andrews-Maureen O'Hara

Beautiful Blonde From Bashful Bend *T Grable-Romero-Vallee-San Juan

Canadian Pacific *C Randolph Scott- Jane Wyatt alO/16/48

Chicken Every Sunday D. Dailey-A. Young-C. Holm a7/17/48

Down to the Sea in Ships R. Widmark-C. Kellaway-D. Stockwell alO/9/48

Fallen Idol, The (D) A M. Morgan-R. Richardson-B. Henrey. . . 92 b8/28/48

Fan, The Crain-Sanders-Carroll-Greene a7/24/48

I Was a Male War Bride Cary Grant- Ann Sheridan

Letter to Three Wives Darnell-Crane-Lynn-Sothern 103 a7/17/48

Man About the House, A M. Johnson-D. Gray-K. Moore 94 b6/28/47

Miss Mink of 1949 Jimmy Lydon-Lois Collier-Richard Lane

Mother Is a Freshman *T(C) L. Young-V. Johnson-R. Valleee a9/25/48

Mr. Belvedere Goes to College Clifton Webb-Shirley Temple

Prince of Foxes T. Power-O. Welles-W. Hendrix al0/2/48

Sand *T M. Stevens-C. Gray-C. Grapewin a7/17/48

Snake Pit, The (D) A '. O. de Havilland-M. Stevens-L. Genn...l08 bll/6/48

That Wonderful Urge T. Power-G. Tierney-R. Gardiner 82 a6/19/48

This Was a Woman (D) A Sonia Dresdel-Barbara White a6/19/48

Triple Cross T. Conway-S. Brodie-B. Billingsley

851 Trouble Preferred C. Russell -P. Knudsen-L. Roberts 63 a6/19/48

Tucson J. Lydon-P. Edwards-C. Russell a7/ 17/48

850 Unfaithfully Yours (C)A Harrison-Darnell-Lawrence-Vallee 105 blO/2/48

While I Live (D)A T. Walls-C. Evans-C. Raye 85 blO/18/47

Winslow Boy, The (D)F R. Donat-Sir C. Hardwicke-B. Radford. 117 b9/ll/48

849 Yellow Sky *T G. Peck-A. Baxter-R. Widmark 98 a7/17/48

UNITED ARTISTS

CURRENT

Angry God, The (D)F A. Parla-C. Ortega-M. Forastieri ... 57.

Arch of Triumph (D)A Sp I. Bergman-C. Boyer-C. Laughton 120.

Four Faces West (D)F J. McCrea-F. Dee-C. Bickford 90.

Henry the Fifth (D)F *T L. Olivier-R. Asherson 134.

Here Comes Trouble *C (C)F B. Tracey-J. Sawyer-E. Parnell 50.

Laff-Time W. Tracy-P. Morgan-E. Janssen 110.

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65.

Olympic Cavalcade Olympic Stars

Pitfall (D) A D. Powell-L. Scott-J. Wyatt 80.

Plot to Kill Roosevelt, The (D)F Derek Farr-Marta Labarr 83.

Red River (D)F J. Wayne-M. Clift-W. Brennan 125.

Silent Conflict (W)F W. Boyd-A. Clyde-R. Brooks 61.

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80.

Texas, Brooklyn, and Heaven (C)A G. Madison-D. Lynn-J. Dunn 76.

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney 109.

Urubu (D)F Native Cast 66.

Vicious Circle (D)A Conrad Nagel 77.

Who Killed 'Doc' Robbin? *C (OF V. Grey-D. Castle-G. Zucco 51.

COMING

Africa Screams B. Abbott-L. Costello-H. Brooks

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers.

Borrowed Trouble William Boyd- Andy Clyde

Cover-Up W. Bendix-D. O'Keefe-B. Britton a8/21/4»

Dead Don't Dream, The (W) W. Boyd-A. Clyde

False Paradise Wm. Boyd-Andy Clyde

Gallant Hombre Duncan Renaldo-Leo Carlllo

Gay Amigo, The D. Renaldo-L. Carrillo -Armida a8/2>/49

..10/22/48 ...blO/30/48
..Mar. '48 ....b2/21/48

..5/15/48 b5/15/48

b4/27/«

..4/9/48 b4/17/4i

..4/9/48

..Apr. '48 ....bl/24/41

.July '48

..8/19/48 b8/7/48

..10/22/48 ....bll/6/48

..8/26/48 b7/17/48

..Apr. '48 ....b4/17/4i
..May '48 ....b5/15/48

..8/11/48 b7/17/48

..5/27/48 b5/29/48

..8/16/48 b8/21/48

..7/24/48 b5/29/48

..Apr. '48 bS/8/4«

90 b9/*/4»

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Laughton 81 D9/18/4I

High Fury (D)F Madeleine Carroll-Ian Hunter 71. . .11/19/48 D3/29/47

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew a8/21/4t

Love Happy Marx Bros.-Massey-Vera Ellen-Hutton

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour alO/9/48

Mad Wednesday (D)F H. Lloyd-R. Washburn-J. Conlin 89 b2/22/4'i

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95 b9/ll/48

Outpost in Morocco George Raft-Akim Tamiroff

Sinister Journey Wm. Boyd- Andy Clyde

Siren of Atlantis Maria Montez-Jean Pierre-Aumont

Strange Gamble (W) W. Boyd- A. Clyde-R. Brooks al2/13/47

Too Late for Tears Scott-DeFore-Miller-Corey

Vendetta (D) Hillary Brooke-Faith Domergue a5/10/47

98.
76..
94..
105..

UNIVERSAL- INTERNATIONAL current

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83..

657 All My Sons (D) A Edward G. Robinson-Burt Lancaster... 94..

656 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.. 90..

663 Bad Sister M. Lockwood-I. Hunter 91..

653 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn 8(..

677 Brothers, The (D) A Patricia Roc-Will Fyffe

835 Bush Christmas (D)F C. Rafferty-J. Fernside

655 Casbah (D) A Y. DeCarlo-T. Martin-P. Lorre....

Corridor of Mirrors (D) A E. Portman-E. Romney

658 Dear Murderer (D) A E. Portman-G. Gynt-D. Price 94..

650 Double Life, A (D) A R- Colman-S. Hasso-E. O'Brien 104..

Dulcimer Street (D) A R- Attenborough-A. Sim-F. Compton. . .112. .

End of the River, The (D) A Sabu-Bibi Ferreira 80..

665 Feudin', Fussin' and A-Fi^htin' D. O'Connor-M. Main-P. Kilbride 78..

672 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90y2

•79 HoUday Camp M. Lockwood-P. Roc-D. Price 96..

Kiss the Blood Off My Hands (D) A J. Fontaine-B. Lancaster-R. Newton.... 79..

669 Larceny (D) A J- Payne-J. Caulfield-D. Duryea 89..

659 Letter from an Unknown Woman (D) A Joan Fontaine-Louis Jourdan 90..

666 Man-Eater of Kumaon (D)F Sabu-W. Corey-J. Page 80..

667 Mr. Peabody and the Mermaid (C)A W. Powell-A. Blyth-I. Hervey 89..

651 Naked City, The (D) A B. Fitzgerald-H. Duff-D. Hart 96..

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105..

One Night With You (C)F Nino Martini-Patricia Roc 92..

670 One Touch of Venus (C)A R. Walker-A. Gardner-D. Haymes 81..

661 River Lady *T (D) A Y- DeCarlo-D. Duryea 78..

Rogue's Regiment (D) A D. Powell-M. Toren-V. Price 86..

671 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88..

Snowbound R. Newton-D. Price 86..

668 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109..

662 Up in Central Park (C)F D. Durbin-D. Haymes-V. Price 87..

.July '48 b7/3/48

May '48 ....b2/21/48

May '48 b3/13/48

July '48 bl2/6/47

Apr. '48 bl/31/48

b5/24/47

bll/29/47

Apr. '48 b3/6/48

b3/27/48

May '48 b6/7/48

Mar. '48 bl/3/48

Nov. '48 b8/7/48

June '48 ...bll/29/47

.July '48

..Sept. '48 ..b8/28/48
Mar. '48 ....b8/23/47
.Nov. '48 ...blO/16/48

Aug. '48 b8/7/48

June '48 ....b4/ 10/48
.July '48 ....b6/19/48
Aug. '48 ....b7/10/48
.Mar. '48 ....bl/24/48

b3/22/47

b5/l/48

.Aug. '48 ....b8/21/48

June '48 b5/8/48

.Nov. '48 blO/2/48

Sept. '48 ....D9/4/48

Aug. '48
June '48

.b6/26/48
.b5/29/48

COMING

Amboy Dukes, The P. Fernandez- Al Ramsen-B. Whiting

Calamity Jane & Sam Bass *T Yvonne DeCarlo-Howard Duff

Countess of Monte Cristo (C)F S. Henie-O. San Juan-D. Hart bll/6/48

Criss Cross B. Lancaster-Y. De Carlo-D. Duryea ' a9/18/48

Family Honeymoon C. Colbert-F. MacMurray a8/14/48

Sp. Hamlet (D)F Laurence Olivier* Jean Simmons 150 b5/15/48

Life of Riley W. Bendix-R. DeCamp-J. Gleason

673 Live Today for Tomorrow (D)A F. March-E. O'Brien-F. Eldridge 91 b8/28/48

Mexican Hayride Abbott & Costello 7/17/47

O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Red Canyon A. Blyth-H. Duff-G. Brent a8/14/48

You Gotta Stay Happy (C)F J. Fontaine-J. Stewart-E. Albert 100 blO/30/48

WARNER BROS.

CURRENT

719 April Showers (C)F J. Carson-A. Sothern-R. Alda 95..

727 Big Punch, The (D) A W. Morris-L. Maxwell-G. MacRae 80.,

732 Embraceable You (D) A D. Clark-G. Brooks-S. Z. Sakall 88..

717 I Became a Criminal (D)A Sally Gray-Trevor Howard 78.

804 Johnny Belinda (D) A J. Wyman-L. Ayres-C. Bickford 104.

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall. . . .101. .

702 Life With Father (C)F ...W Powell-I Dunne-E Taylor 118.

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore 99.

802 Rope *T (D) A J. Stewart-J. Dall-F. Granger 80.

725 Silver River (W)A Errol Flynn-Ann Sherjdan 107.

803 Smart Girls Don't Talk (D) A V. Mayo-B. Bennett-R. Hutton 81.

720 To the Victor (D) A D. Morgan-V. Lindfors-V. Francen 101.

801 Two Guys From Texas »T (C)F J. Carson-D. Morgan-D. Malone 86.,

726 Wallflower (C)F J. Reynolds-R. Hutton- J. Paige 77.

721 Winter Meeting (D) A B. Davis-J. Davis-J. Paige 100.

724 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet 109.

.3/27/48 b3/13/48

.6/26/48 b5/29/48

.8/21/48 b7/31/48

.3/6/48 b7/12/47

.10/23/48 ....b9/18/48

.7/31/48 D7/10/48

.8/14/48 b8/16/47

.7/3/48 b6/12/48

.9/25/48 b8/28/48

.5/29/48 b5/8/48

.10/9/48 b9/18/48

.4/10/48 b4/3/48

.9/4/48 b8/7/48

.6/12/48 b5/22/48

.4/24/48 b4/10/48

.5/15/48 b4/24/48

COMING

Adventures of Don Juan *T (H-R) Errol Flynn-Viveca Lindfors a2/7/48

Cleopatra Arms David Niven-Jane Wyman a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone

Decision of Christopher Blake, The (D) A. Smith -R. Douglas alO/11/47

Fighter Squadron *T Edmond O'Brien-Robert Stack a7/24/48

Flamingo Road J. Crawford-G. George-G. Michael

Flaxy Martin Z. Scott- V. Mayo-D. Kennedy a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey a8/28/48

Girl from Jones Beach, The V. Mayo-R. Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris-J. Paige-B. Bennett alO/2/48

It's a Great Feeling *T D. Morgan- J. Carson-D. Day ,

Idol of Paris (D) A Michael Rennie-Beryl Baxter 105 b2/28/48

John Loves Mary Reagan-Carson-Neal-Morris a5/l/48

June Bride (C)F B. Davis-R. Montgomery-F. Bainter 90. . .11/13/48 ...blO/23/48

Kiss in the Dark Jane Wyman-David Niven

Look for the Silver Lining *T J. Haver-R. Bolger-G. MacRae a7/3/48

Montana *T Errol Flynn- Alexis Smith

My Dream Is Yours *T Carson-Day-Bowman-Arden a6 '26/48

Night Beat ' W. Douglas-A. Hale-R. Alda a8/28/48

Night Unto Night (D) Ronald Reagan- Viveca Lindfors.. a5/10/47

One Last Fling A. Smith-Z. Scott-J. Backus a5/22/48

One Sunday Afternoon *T Dennis Morgan-Janis Paige a5/22/48

Somewhere in the City V. Lindfors-E. O'Brien-V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott a7/24/48

Task Force Cooper-Morris-Brennan-London

This Side of the Law Lindfors-Smith-Paige-Douglas

Under Capricorn *T Ingrid Bergman-J. Cotten-M. Wilding

Whiplash (D) D. Clarke-A. Smith-S. Z. Sakall all/1/47

Youneer Brothers. The *T W. Morris-J. Paige-B. Bennett a7/24/48

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign ana
U. S. origin not distributed by ma-
jor outlets. Titles are followed, In
parentheses, by name of country o»
origin and U. S. national distributor,
names of stars, running time, an*
date of issue in which review ap-
peared, in that order.

A FRIEND WILL COME TONIGHT
(Lopert) Michel Simon, Madeleine
Sononge. 92. b7/17/48.

ALL'S WELL (U. S.-Independent.

D. Lamour-C. Laughton

BLIND DESIRE (France-Discin*
Int'l) Jean-Louis Barbault-Edwig*
Feuillere. 88. b6/12/48.

BLIND GODDESS, THE (England)

E. Portman - H. Williams. 88.

b9/25/48

BRIGHTON ROCK (England). R.
Attenborough - H. Baddeley. 92.
bl/3/48

CESAR (France - Siritzky Int'l).
Raimu-P. Fresnay. 120. bll/6/48

CHAMPION (U. S. - Independent) .
K. Douglas-M. Maxwell.

CONCERT MAGIC (U. S.-Concert
Film Corp.) Y. Menuhin-E. Beal.
72. blO/23/48

DAMNED, THE (France-Discina)
H. Vidal-F. Marley. 165. D5/1/48

DAY OF WRATH (Denmark-
Schaefer). L. Movin-T. Roose. 100
b5/l/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mai-
carini. 95. b5/29/48

FOOLISH HUSBANDS (France -
Siritzky Int'l) . F. Gravet-M. Presle.
106. bll/6/48

FOUR STEPS IN THE CLOUDS
(Italy - Distinguished Films). G.
Cervi-A. Benetti. 88. bll/6/48

FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81
b8/28/48

FRIC-FRAC (France-Oxford). Fer-
nandel-Arletty. 90. b6/5/48

GHOSTS OF BERKELEY SQUARE
(England). R. Morley-F. Aylmer.
90. bll/r/47

GREEN PROMISE (U. S.-Independ-
ent) . W. Brennan-M. Chapman.

GUINEA PIG, THE (England). R.
Attenborough-S. Sim. 99. blO/30/48

HONORABLE CATHERINE, THE
(France - European Copyrights,
Inc.) E. Feuillere-A. Luguet. 85.
b9/25/48

ILLEGALS, THE (U. S.-Mayer-
Burstyn) T. Torres- Y. Mikalo-
witch. 75. b7/10/48

JENNY LAMOUR (France - Vog
Films) L. Jourdan-S. Renant. 102.
b2/14/48

LIFE AND LOVES OF TCHAIKOV-
SKY (Germany-UFA). H. Stuewe-
Z. Leander. 85. bll/6/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond.
101. bl0/2/48

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoli.
93. b9/25/48

LOVES OF JOANNA GODDEN,
THE (England). G. Withers - J.
Macalium. 85. b6/21/47

LOUISIANA STORY (U. S.-Loperl
Films) J. Boudereaux-L. Le Blanc.
77. blO/2/48

MAN ON THE EIFFEL TOWEB
(U. S.-Independent) C. Laughton-

F. Tone.

MARK OF CAIN, THE (England).

E. Portman-S. Gray. 88. bl/17/48

MARIUS (France-Siritizky Int'l)
Raimu-P. Fresnay. 128. b5/15/48

MONTECASSINO (Italy-Superfilm) .
A. Lolli-G. Severi. 93. bll/6/48

MRS. FITZHERBERT (England). P.
Graves-J. Howard. 99. b2/14/48

NAIS (France-Siritizky-Int'l). Fer-
nandel-J. Pagnol. 105. b6/19/48

PAIS AN (Italy-Mayer-Bur.) C
Sazio-R. Von Loon. 118! b2/28/48

PORTRAIT OF INNOCENCB
(France-Siritzky-Int'l) Louis Car-
letti-Gilbert Gil. 90. b6/12/48.

PREJUDICE (U. S.-Independent) D.
Bruce-B. Edwards. a9/25/48

PRIVATE LIFE OF AN ACTOR
(France - Siritzky) . S. Guitry - L.
Marconi. 102. b9/18/48

QUIET WEEKEND (England-Distin-
guished) D. Farr-F. Cellier. 83
D8/28/48

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich-J. Gabin. 90
b6/5/48

RUY BLAS (France-Discina Int'l).

D. Darrieux-J. Marais. 87. blO/30/48
SHOWTIME (En gland -English

Films). A. Todd-R. Greene. 91

b6/5/48

SPIRIT AND THE FLESH, THE
(Italy-Variety) G. Cervi-D. Sassoli

98. b8/28/48
STORY OF LIFE, THE (U. S.-Cru-

sades) J. Crehan-W. McKay. 61
07/ 10/48

STRANGE VICTORY (U. S.-Target)
V. Richardson-C. McGregor. 73
b7/24/48

SYMPHONIE PASTORALE (France-
Film Rights) . M. Morgan-P. Blan-
char. 105. blO/9/48

THEY ARE NOT ANGELS (France-
Siritzky-Int'l) . P. Blanchard-R
Bussieres. 130. b5/29/48

WEAKER SEX, THE (England). U.
Jeans-C. Parker. 84. blO/2/48

WHEN LOVE CALLS (Italy-Super-
film) . G. Bechi-S. Pampanini.
105. bll/6/48

WHERE WORDS FAIL (Argentina-

Lopert) E. Muino-I. Bertini. 9ft
b8/28/48

WOMAN HUNT (Italy-Films Int'l).

V. Gioi-A. Checchi. 100. blO/23/48
ZAMBA (U. S.-Independent). J.

Hall-G. Cooper.

NEWSREEL SYNOPSES

{Released Wednesday, Nov. 10)

MOVIETONE (Vol. 31, No. 89) —
President Truman's dramatic triumph;
Israeli forces battle Arabs; Sports: Bike
race in Chicago — Gorgeous George wres-
tles in Canada.

NEWS OF THE DAY (Vol. 20, No.
219) — Dramatic story of President Tru-
man's triumph. ■

PARAMOUNT (No. 22)— Israeli vic-
tory in Negeb; President Truman defeats
Governor Dewey in stunning election
victory.

UNIVERSAL (Vol. 21, No. 193)—
Truman wins; Fighting in Palestine;
Greece hails war heroes; Coal miner-
ettes "shine"; "Queen Mary" over-
hauled ; Football : Michigan State vs.
Oregon State.

WARNER PATHE (Vol. 20, No. 24)—
Truman wins in election upset.

ALL AMERICAN (Vol. 7, No. 316)—
Bill Robinson greets friends after long
illness; Veterans learn valuable skills;
Contractor builds community of homes;
Dewey defeated in close race; President
Truman wins re-election.

TELENEWS (Vol. 2, No. 45)— Thomas
indicted; Truman returns to capital;
First draftees report ; Films show atomic
sun blasts; Football winners clean out
tailor; Inflation spurs Chinese crisis;
Overseas bulletins; Hair styles get "new
look" ; Football : Army vs. Stanford —
Penn State vs. Pennsylvania; Action in
the Mexican bullring.

{Released Saturday, November 13)

MOVIETONE (Vol. 31, No. 90)—
Truman returns to Washington in tri-
umph; DeGaulle scores in election;
Archbishop Athenagoras heads Greek
Church; Men enter army in nation's
first peacetime draft ; Arctic expedition ;
Theatre of atoms; Football: Army vs.
Stanford — Penn State vs. Penn.

NEWS OF DAY (Vol. 20, No. 220)—
Truman hailed as conquering hero;
Mounties star in national horse show;
Berlin kids "run" the Red blockade;
Football : Army vs. Stanford — Pennsyl-
vania vs. Penn State — Tennessee vs.
Georgia Tech.

PARAMOUNT (No. 23)— Capital wel-
comes Truman; Football: Army vs. Stan-
ford— Penn State vs. Penn — Tennessee
vs. Georgia Tech (Charlotte, Memphis
and Atlanta only) — Texas vs. Baylor
(Dallas only).

UNIVERSAL (Vol. 21, No. 194)—
President Truman in Washington and
Florida; California canyon fire; First
inductees; Football: S.M.U. vs. Texas
A & M — Penn State vs. Penn — Army
vs. Stanford.

WARNER PATHE (Vol. 21, No. 25)
— Truman and Barkley; New inductees;
Berlin kids ; Colorado vacation ; Horse
show; Football: Penn vs. Penn State —
Army vs. Stanford.

RE-ISSUES (Nationally Released)

ASTOR PICTURES

Frontiers of '49 "Wild Bill"

In Early Arizona "Wild Bill"

Law Comes to Texas, The "Wild Bill"

Lone Star Pioneers "Wild Bill"

Time
Mins.

Rel.
Date

Oris

Rel.
Dot*

Elliott 1/1/49 1939

Elliott 3/1/49 193t

Elliott 60... 10/1/48 1939

Elliott 12/1/48 1938

Man from Tumbleweeds "Wild Bill" Elliott 2/1/49 1940

Elliott 5/1/49 1940

Elliott 62... 11/1/48 1941

Pioneers of the Frontier "Wild Bill

Return of Daniel Boone "Wild Bill

Taming of the West "Wild Bill" Elliott 4/1/49 1939

Toll of the Desert F. Kohler, Jr.-B. Mack 55... 6/1/48 1937

Wagon Trail Harry Carey 58... 5/30/48 1931

FILM CLASSICS

Border Wolves Bob Baker 56... 8/15/48 1931

Challenge, The J. Gardner-M. Clare 78... 5/20/48 1939

Deep in the Heart of Texas J. M. Brown-Ritter 61... 7/15/48 1943

Drums *T Sabu-R. Massey 7/20/48 1933

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48 1943

Four Feathers *T J. Duprez-R. Richardson 7/20/48 1939

Gun Justice Ken Maynard 61... 9/15/48 1934

Gung-Ho R. Scott-R. Mitchum 87... 6/11/48 1943

Last Stand Bob Baker 57... 9/15/48 1933

Man Who Reclaimed Head C. Rains-J. Bennett 7/1/48 1933

Pony Post •. Johnny M. Brown 60... 8/15/48 1940

Tower of London B. Karloff-B. Rathbone 7/1/48 1939

Wheels of Destiny Ken Maynard 65... 7/15/48 1934

METRO-GOLDWYN- MAYER

A Night at the Opera Marx Bros.-K. Carlisle 1935

San Francisco C. Gable-S. Tracy 1936

MONOGRAM

4711 Sign of the Wolf M. Whalen-G. Bradley 69... 5/2/48 1941

PARAMOUNT

R7-3508 Crusades, The

L. Young-H. Wilcoxon 126... June '48

.1939

REALART PICTURES

1250 Corvette K-225 R. Scott-B. Fitzgerald 98... May '48 1943

871 Wings Over Honolulu R. Milland-W. Barrie . 78... May '48 1937

RKO RADIO

892 Bambi *T Disney Feature Cartoon.

882 Border G-Man (W) G. O'Brien-L. Day

818 Bring 'Em Back Alive Frank Buck

881 Gun Law (W) G. O'Brien-R. Oehman...

884 Lawless Valley (W) G. O'Brien

883 Painted Desert (W) G. O'Brien-L. Day

886 Timber Stampede (W) G. O'Brien-M. Reynolds. .

885 Trouble in Sundown (W) G O'Brien-W. Bond

70.
60.

60.

60.

.1943
.1938
.1933
.1933
.1938
.1938
.1939
.1939

REPUBLIC

873 Frontier Pony Express Roy Rogers 10/31/48 1939

872 In Old Caliente Roy Rogers 10/31/48 1939

874 Saga of Death Valley Roy Rogers 10/31/48 1939

8601 Scatterbrain J. Canova-A. Mowbray 11/30/48 1940

871 Shine On Harvest Moon Roy Rogers 10/31/48 1944

8602 Yokel Boy A. Dekker-J. Davis 11/30/48 1942

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L. Hayward-J. Fontaine 105.

S-5 Flirting With Fate J. E. Brown-B. Roberts 70.

HC23 Hidden Gold W. Boyd-R. Hayden 62.

S-4 King of the Turf A. Menjou-D. Costello 89.

HC20 Law of the Pampas W. Boyd-R. Hayden 79.

S-8 Miss Annie Rooney S. Temple-W. Gargan 88.

HC19 Range War W. Boyd-R. Hayden 69.

S-3 Runaway Daughter B. Stanwyck -R. Young 71.

HC21 Santa Fe Marshal W. Boyd-R. Hayden 70.

HC22 Showdown, The W. Boyd-R. Hayden 66.

HC24 Stagecoach War W. Boyd-R. Hayden , 64.

S-6 That's My Boy J. Durante-R. Tauber 81.

20TH CENTURY-FOX

830 Belle Starr R. Scott-G. Tierney.

834 Blood and Sand T.

831 Frontier Marshal R.

835 I Wake Up Screaming B.

832 Rose of Washington Square T.

833 Slave Ship W.

87.

Power-L .Darnell 125 .

Scott-N. Kelly 71.

Grable-V. Mature 82.

Power- A. Faye 86.

Baxter- W. Beery 92.

WARNER BROS.

730 Flowing Gold J. Garfield-P. O'Brien 82.,

729 God's Country and the Woman G. Brent-B. Roberts 71.

723 The Fighting 69th J. Cagney-P. O'Brien 78.,

72? Valley of the Giants W. Morris-C. Trevor 79.,

..10/1/48 1938

..9/3/48 1938

..8/27/48 1940

..8/20/48 1939

..6/3/48 1939

..10/1/48 1943

..5/7/48 1939

..8/20/48

..6/25/48 1940

..7/30/48 1940

..10/22/48 1940

..9/3/48

.June '48 1941

.Aug. '48 1941

.June '48 1939

..Aug. '48 1941

.July '48 1939

.July '48 1937

.7/17/48 1940

.7/17/48 1933

.5/8/48 1988

.5/8/48 IMC

1947-48 SHORT SUBJECT BOOKING GUIDE

Rel. No. Title Rel. Date Data

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20

Boss Comes to Dinner (10) 4/1

Makers of Destiny #l(17!/2) 5/1 6/5

COLUMBIA

•FECIAL MUSICAL FEATURETTE (1)
9451 A Voice Is Born (20yz) . . 1/15

THREE STOOGES COMEDIES (8)

9401 Brideless Groom (16/2)... 9/11

9402 Sing a Song of Six

Pants (17) 10/30 12/20

9403 All Gummed Up (IS) 12/11 12/20

9404 Shivering Sherlocks (17) ... 1/8 6/5

9405 Pardon My Clutch (15)... 2/26 6/19

9406 Squareheads of the Round

Table (18) 3/4 6/5

9407 Fiddlers Three (17) 5/6 6/5

9408 The Hot Scots (17) 7/8 7/31

ASSORTED & ALL-STAR COMEDIES (17)

1/17

9421 Wedding Belle (17) 10/9

9422 Should Husbands

Marry? (17) 11/13

9423 Silly Billy (18) 1/29

9424 Two Nuts in a Rut (18) . . . 2/19

9425 Tall, Dark and

Gruesome (16) 4/15

9426 Crabbin' in the Cabin (18) . 5/13

9427 Pardon My Lamb Chop ( ) . 6/10

9431 Rolling Down to

Reno (16)/2) 9/4

9432 Hectic Honeymoon (17)... 9/18

9433 Wife to Spare (16) 11/20

9434 Wedlock Deadlock (16) 12/18

9435 Radio Romeo (17i/2) 12/25

9436 Man or Mouse (18) 1/15

9437 Eight Ball Andy (17y2)... 3/11

9438 Jitter Bughouse (17) 4/29

9439 The Sheepish Wolf (17i/2) . . 5/27

9440 Flat Feat (17i/2) 6/24

COLOR RHAPSODIES (3)

9501 Swiss Tease (6)..

9502 Boston Beany (6) .

9503 Flora (7)

. 9/11
.12/4
. 3/18

COLOR PHANTASIES (3)

9701 Kitty Caddy (6)....

9702 Topsy Turkey (6!/2) .

9703 Short Snorts on

Sports (6/2) ....

12/20
6/19
6/12

6/5

6/19

7/10

12/20
2/14

'6/i9
6/19
6/12
6/19
7/31

12/20
6/19

12/20

.11/6

.2/5

. 6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (6"/2) ... .10/30 ....

9602 Novelty Shop (6'/2) 11/20 ....

9603 Dr. Bluebird (8) 12/18 ....

9604 In My Gondola (7$/2).... 1/22 ....

9605 Animal Cracker Circus (7) 2/19

9606 Bon Bon Parade (8/2)... 4/8

9607 House That Jack Built (7) .5/6

9608 The Untrained Seal (7i/2) . 7/15

THRILLS OF MUSIC (8)

9951 Boyd Raebum & Orch. (11) 9/18

9952 Claude Thornhill &

Orch. (11) 10/30

9953 Lecuona Cuban

Boys (10'/2) 11/13 12/20

9954 Stetch Henderson

Orth. (10) 12/11 2/14

9955 Charlie Bamet &

Orch. (10"/2) 1/15 6/5

9956 Ted Weems &

Orchestra (10y2) 3/25 6/5

9957 Gene Krupa Orch. (10) .... 6/10 7/10

9958 Tony Pastor Orch. (10) . . . 7/22 8/28

SCREEN SNAPSHOTS (10)

9851 Hollywood Cowboys (9"/2). 9/4

9852 Laguna, U. S. A. (9V45 . .10/9 12/20

9853 Out of This World

Series (9) 11/27 12/20

9854 Off the Air (10) 12A8 12/20

9855 Hawaii in Hollywood (10). 1/22 6/5

9856 Photoplay's Gold Medal

Awards (9J/2) 3/18

9857 Smiles and Styles (10) .... 4/1 6/5
9658 Hollywood Honors

Hersholt (S) 5/6 6/12

9859 Hollywood Party (9) 6/10 7/10

9860 Hollywood Friars Honor

George Jessel (9/2) . . . . 7/8 7/31

WORLD OF SPORTS (9)

9801 Cinderella Cagers (9/2) . . 9/25

9802 Ski Demons (9) 10/23 12/20

9803 Bowling Kings (10) 11/13 12/20

9804 Navy Crew Champions (10) .12/25 2/14

9805 Rodeo Thrills and

Spills (9>/2) 1/29 6/5

9806 Net Marvels (9) 3/11 6/19

9807 Champions in the

Making (8"/2) 5/23 6/19

9808 No Holds Barred (9) 6/17 7/10

9809 Aqua Zanies (9) 7/15 7/31

FILM NOVELTIES (1)
mm. Aren't Wt All? (10»/2) . . .11/27

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are: distributor's release number;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title Rel. Date Data

COMMUNITY SINGS (9)

*551 No. 1— Linda (10) 9/4

J652 No. 2— April Showers (9). 10/2

5653 No. 3— Peg 0' My

Heart (9) 11/6 12/20

3654 No. 4— When You Were

Sweet 16 (9^2> 12/4 12/20

9655 Feudin' and

A-Fightin' (10'/2) .... 1/8 6/19

»<556 Civilization ( ) 2/12 6/5

9657 I'm Looking Over a

Four- Leaf Clover (9>/2).. 4/29 6/5

9658 Manana (9) 6/3 6/19

9659 California Here I Come (9) 8/12 8/28

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18 1/17

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-932 The Invisible Mouse (7) . . 9/27 11/22

W-933 King Size 6anary ( )....12/6 2/14

W-934 The Bear and the Bean (7) . 1/31 4/3

W-935 What Price Fleadom? (6). 3/20

W-936 Make Mine Freedom (10). 4/24 6/12

W-937 Kitty Foiled (8) 5/1 6/12

W-938 Little 'Tinker (8) 5/15 7/24

W-939 The Bear and the Hare (7) . 6/26 7/24

W-940 The Truce Hurts (7) 7/17 9/4

W-941 Half-Pint Pygmy (7) 8/17 10/23

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9).... 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)

K-971 Miracle in a Corn

Field (8) 12/20 3/6

K-972 It Can't Be Done (10)... 1/10 4/3

K-973 Goodbye Miss Turlock (10). 1/24 4/3

K-974 My Old Town (9) 2/7 4/3

K-975 Souvenirs of Death (10) . . 6/19 7/24

K-976 The Fabulous Fraud (11) . . 8/28 10/23

GOLD MEDAL CARTOONS (Reissues) (6)

W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8). 6/12

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No, 10 (8) . 9/6

S-952 Surfboard Rhythm (8) 10/18 11/22

S-953 What D'Ya Know? (9) 11/18 11/22

S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10) 1/10 4/3

S-956 I Love My Mother-in- Law

But (8) 2/7 5/1

S-957 Now You See It (Tech.) (9) 3/30

S-958 You Can't Win (9) 5/29 6/12

S-959 Just Suppose (9) 7/17 9/4

$-960 Football Thrills No. 11

(9) S/21 8/21

MUSICAL MERRY-GO-ROUND (6)

M-981 Freddy Martin, Keenan

Wynn (10)

2/14

6/5

M-982 Tex Beneke (10)

2/13

6/5

M-983 Ray Noble, Buddy

Clark (11)

6/26

7/24

M-984 Les Brown-Virginia

O'Brien (10)

7/17

8/28

M-985 Frankie Carle & Orch. (10).

8/28

10/16

M-986 Art Lund-Les Brown-

Tex Beneke (10)

8/30

10/16

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24

6/12

PARAMOUNT

PACEMAKERS (6)
K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11)... 1/2 1/17

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17 11/22

J7-2 Desert Destroyers (11) 12/16. .12/20

J7-3 Streamlined Luxury (10) . . . 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 The Big Eye (10) 5/21 6/12

J7-6 Frying Wing (10) 8/6 9/11

Rel. No. Title Rel. Date Data

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22

R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop, Look and Guess

•Em (10) 12/5 1/17

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-S Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10).... 7/30 8/7

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6/5

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10).... 2/6 3/6
Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (S) . . . . 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) ' 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-S Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20

E7-2 Olive Oyl for President (7) . . 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre-Hysterical Man (9).... 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8) . 8/27 9/11

E7-8 Snow Place Like Home (7) . . 9/3

SCREEN SONG (8)

X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-S The Lone Star State (9) 8/20 9/11

MUSICAL PARADES (6)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16) . . 8/6 9/11

FF7-5 Big Sister Blues (14) 10/1 11/6

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

84201 No. 1 (10) 10/24 12/20

S4202 No. 2 (9) 12/5 1/17

84203 No. 3 (9) 1/16 4/3

84204 No. 4 (9) 2/27 6/5

84205 No. 5 (8) 4/9 6/5

84206 No. 6 (9) 5/21 6/26

84207 No. 7 (9) 7/2 9/4

THIS IS AMERICA (13)

83101 Border Without

Bayonets (16) 11/14 12/20

83102 Switzerland Today (IS)... 12/12 1/17

83103 Children's Village (19).... 1/9 3/6
S3104 Operation White

Tower (IS) 2/6 3/6

83105 Photo Frenzy (16) 3/5 5/1

83106 Funny Business (18) 4/2 6/5

83107 Democracy's Diary (16).. 4/30 6/19

83108 Crime Lab (17) 5/28 6/26

83109 Letter to a Rebel (16) 6/25 7/3

B3110 Sports Golden Age (17)... 7/23 8/28

83111 Glamour Street (16) 8/20 9/11

83112 Friend of the Family (18). 9/17 10/9

83113 Who's Delinquent? (16)... 10/15 10/23

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19

84302 Golf Doctor (8) 10/17

84303 Quail Pointers (8) 11/14 12/20

84304 Pin Games (8) 12/12 1/17

84305 Racing Day (8) 1/9 3/6

84306 Sports Coverage (8) 2/6 3/6

84307 Teen Age Tars (9) 3/5 5/1

84308 Doggone Clever (8) 4/2 6/19

84309 Big Mouth Bass (8) 4/30 6/19

84310 Muscles and the Lady (9). 5/28 6/26

84311 Ladies in Wading (8) 6/25 7/31

84312 Athletic Varieties (8) 7/23 8/2S

84313 Strikes to Spare (8) .. 8/20 10/2

Rel. No. Title Rel. Date DM
MUSICAL JAMBOREES (Revivals) (7)

84401 Enric Madriguera &

Orch. (8) 9/5 ....

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31

84404 Duke Elligton (9) 11/28 ....

84405 Jerry Wald &0rch. (9)... 12/26 ....

84406 Ray McKinley & Orch. (8). 1/23

84407 Dick Stabile & Orch. (8) . . 2/20

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/3

83702 Don't Fool Your Wife (IS) . 3/5 6/5

S3703 Secretary Trouble (17) 4/9 6/5

83704 Bachelor Blues (17) 9/17 10/9

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) ... .11/21 1/1

83402 Brother Knows Best (17).. 1/2 4/3

83403 No More Relatives (18)... 2/6 1/1

83404 How to Clean House (18) . . 5/14 6/b

83405 Dig That Gold (17) 6/25 7/»

S3406 Home Canning (16) 8/6 l/lf

RAY WHITLEY REVIVALS (4.)

S3501 Molly Cures a Cowboy (19). 9/5 ...

83502 Musical Bandit (16) .10/10 ....

S3503 Corralling a School

Marm (14) 11/14 ....

83504 Prairie Spooners (13) ... .12/19 ....

SPECIAL (3)

83601 20 Years of Academy

Awards (19) 4/2 6/i

83801 Basketball Headliners of

1948 (18) 4/23 6/1

842 Louis-Waicott Fight

Picture (19) 6/26

83901 Football Highlights of 1947

(20) 12/12 ....

MY PAL FEATURETTES (2)

83201 My Pal (22) 11/31 ....

83202 Pal's Adventure (20) 9/24

WALT DISNEY CARTOONS (I)
Reissues

84701 Hawaiian Holiday (8) 10/17 ...

84702 Clock Cleaners (8) 12/12 tfl

84703 Little Hiawatha (9) 2/20 ....

84704 Alpine Climbers (10) 4/2 ....

84705 Woodland Cafe (7) 5/14 6/1S

84706 Three Little Pigs (9) 9/17 ....

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31 ....

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24 .

793 Dick Tracy Returns (15

Chanters) 7/17 .

794 Adventures of Frank and

Jesse James (13

Chapters) 10/30 .

CARTOONS (1)
Trucolor

761 It's A Grand Old Nag (8). 12/20 U/t

20th CENTURY-FOX

MOVIETONE ADVENTURES

8201 Horizons of Tomorrow (8). 9/12 11/1

8202 The 3 R's Go Modern (9).. 11/7 .

8203 Sky Thrills (9) 3/ 1/1

8204 Majesty of Yellowstone (9). 7/ C/3

8251 Holiday in South

Africa (S) 8/22 .

8252 Home of the Danes (8) . . . .10/17 .

8253 Jungle Closeups (8) 12/12 SV1

8254 Copenhagen

Pageantry (T) (8) 1/ 1/1

8255 Scenic Sweden (T) (8)... 6/ 6/1

8256 Riddle of Rhodesia (T) (8) 7/ 9/4

8257 Bermuda (T) (S) 8/ 9/4

8258 Desert Lights (T) (8) 8/ ■/■

8259 Portrait of the

West (T) (S) 10/

8260 Way of the Padres (T) (8). 12/

SPORTS REVIEW

8301 Gridiron Greatness (9) 8/1

8302 Olympic Class (10) 2/ 1/1

8303 Everglades Adventure (9) §A

8304 Football Finesse (10) 9/ 8/3

8305 Olympic Water Wizards (8). 11/

8306 Yankee Ski-Doodle (8) 12/

8351 Vacation Magic (8) 9/26 .

8352 Aqua Capers (T) (8) 1/ 1/1

8353 Playtime in

Scandinavia (T) (8).... 4/ >

TERRYTOONS
Technicolor

8501 One Note Tony (7).. 2/

8502 Talking Magpies in Flying

South C7) 8/15 .

8503 Mighty Mouse in a Date

for Dinner (7) 8/29 .

8504 Talking Magpies in Fishing

by the Sea (7) 9/19 W

8505 Mighty Mouse in the First

Snow (7) 10/10 1/1

8506 Talking Magpies in the

Super Salesman (7) 10/24 Vt

8507 Mighty Mouse in a Fight

to the Finish (7) 11/14 1A

8508 The Wolfs Pardon (7) 12/5 X/t

Ret. No. Title

Rel. Datt Data

]

8509 Mighty Mouse in Swiss
Cheese Family

Rooinson (7) 12/19 5/j

8510 Talking Magpies in hum
Hikers (7) 12/12 6/1

S511 Mighty Mouse ill Lazy

Little Beavers (7; 12/26 6/5

8512 Felix the Fox (7) 1, 6/1

8513 The Talking Magpies m
Taming the Cat (7) 1/ 6/1

S514 Mighty Mouse and the

Magician (7) 3 6/l>

8515 Chipper Chipmunk, The (7) 3/ 8/21

8516 Hounding the Hares (7) . . . 4/ 6/1$

8517 Mighty Mouse in tht
Feudin' Hillbillies (7) . . 4/ 6/l«

8518 Mystery in the
Moonlight (7) 5/ 6/li

8519 Seeing Ghosts (7) 6/ 6/li

8520 A Sleepless Night <7> 6 «'?

8521 The Witch's Cat (7) 7/ 9/4

8522 Magpie Madness (7) 7/ 8/28

8523 Mighty Mouse in Love's
Labor Won (7) 8/ 9/11

8524 The Hard Boiled Egg (7) . . 9/

8525 Mighty Mouse in the
Mysterious Stranger (7). 10/

8526 The Talking Magpies in
Free Enterprise (7) 10'

6527 Mighty Mouse in Triple

Trouble (7) 11/

8528 The Talking Magpies in Out
Again in Again (7) 11

8529 Mighty Mouse n the Magic
Slipper (7) 12,

8530 The Talking Magpies in
Gooney Golfers (7) 12' ....

TERRYTOONS
Technicolor-Reissues

8531 The Butcher of Seville (7) . . 5/

8532 Mighty Mouse in the Green
Line (7) 5/

MOVIETONE SPECIALTY

8801 Symphony of a City (11) . . 9/

DRIBBLE PUSS PARADE

8901 Album of Animals (8) 11/21

M 8902 Dying to Live (9) 5/ 6/19

i-

FEMININE WORLD

8601 Something Old — Something

New (8) 2/ 5/1

8602 Fashioned for Action (8).. 4/ 6/5

MARCH OF TIME

1 Is Everybody

Listening? (19) 9/5 9/6

2 T-Men in Action (18).... 10/3 10/4

3 End of an Empire (18) 10/31 11/1

4 Public Relations . . . This

Means You! 11/28 12/20

5 The Presidential Year ( ). 12/26 12/20

6 The Cold War ( ) 1/

7 Marriage and Divorce ( ). 2/20 3/6

8 Crisis in Italy ( ) 3/

9 Life W'th Junior ( ) 4/

10 Battle for Greece (17) 5/

11 The Fight Game (19) 5/ 6/26

12 The Case of Mrs.

Conrad (18) 7/

13 White-Collar Girls (18)... 8/6 8/7

14 Life With Grandpa ( ) . . . 9/

15 Battle for Germany (18).. 10/ 10/2

16 America's New Air

Power (17) 10/29 11/6

17 ( )...ll/

18 ( )...12/

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12/ 1/17

The Mad Hatter (7) 2/ /6/19

Pixie Picnic (7) 6/5

Banquet Busters (7) 6/1S

Kiddie Koncert (7) 6/5

Wacky Bye Baby (7) 7/16

Wet Blanket Policy (7) 8/27

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15). 10/22 2/14

3302 Drummer Man (15) 12/3 2/14

3303 Carlos Molina & His

Orch. (15, 12/13 2/14

3304 Tex Beneke & His

Orch. (15) 3/3 6/19

3305 Woody Herman & His

Orch. (15) 3/31

3306 Red Ingle & His National

Seven (15) 6/16 6/19

3387 Tex Wlliams and His Orch.

in Western Whoopee (15) 6/23 7'31

3308 Jimmy Dorsey & Orch. (15). 8/18 9/25

3309 Red Skin Rumba (15) 9/15 9/25

3310 Buddy Rich & Orch. (15).. 10/13

TECHNICOLOR CARTUNES (5)
Reissues

3321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5

3323 Woody Woodpecker (7) . . . . 7

Rel. No. Title

Rel. Datt Data

THE ANSWER MAN (8)

3391 Wind, Curves and Trap

Doors (10)

12/22

2/14

3392

Hall of Fame (10)

1/19

3393

Men, Women &

Motion (10)

3/15

6/19

3394

Flood Waters (10)

4/26

7/31

3395

Mighty Timber (10)

6/21

7/31

3396

Rockets of the Future (10)

7/5

9/25

3397

Water Battlers (7)

8/16

9/18

3398

Home of the Iceberg ( ) . .

8/23

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29

3342 Chimp Aviator (9) 11 17

3343 Brooklyn Makes

Capital (27) 2/9

3344 Whatta Built (10) 6/7

3345 Copa Carnival (9) 6/28

3346 Paris on the Plata (9) . . . . 7/12

3347 Gaucho Fiesta ( ) 8/16

3348 Call of the Canyon ( )... 10/18

SING AND BE HAPPY SERIES (8)

3381 Spotlight Serenade (10) . . . 3/29

11/22
11/22

6 19
6/19
7/31
9/25

3382 Singing the Blues (10)... 5/ 7/31

3383 River Melodies (8) 7/5 7/31

3384 Songs of the Season ( ).. 10/11

3385 Hits of the Nineties ( ).. 10/18

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27). 2/5 6/19

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1 6 '19

SPECIALS (2)

3201 Snow Capers (19) 2/18 6'19

WARNER BROS.

TECHNICOLOR SPECIALS (8)

4001 Celebration Days (20) 1/31 2/14

40U2 Soap Box Derby (20) 10/18

4003 Teddy, the Roughrider (20) 2 21

4004 King of the Carnival (20) 4/3

4U05 Calgary Stampede (20) . 5/29

4006 A Day at the Fair (20) ... 7/3 7/24

4007 The Man From New

Orleans (19) 9 4

4008 My Own United States (20). 10 16 9/18

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10).. 12/27

4203 A Song About the

Moonlight (10) 1/24

4204 Grandfather's Favorites . . . 3/13

4205 A Stephen Foster

Song (10) 5/8

4206 A Song From the

Movies (10) 7/17

3/6
6/5

6/19

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Dangerous Dan McFoo (7). 12 '20

4302 Hobo Gadget Band (7) 1/17 . .

4303 Little Pancho Vanilla (7). 3,20 ..

4304 Don't Look Now (7) 4/10 . .

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22 . .

4307 Little Blabber Mouse (7) . . 6/12 . .

4308 The Squawkin' Hawk (7) . . 7/10 . .

4309 A Tale of Two Kitties (7) . 7/31 . .

4310 Pigs in a Polka (7) 8/14 . .

4311 Greetings Bait (7) 8/28 . .

4312 Hiss and Make Up (7) 9/18 ..

4313 Hollywood Steps Out (7).. 10/2

JOE McDOAKES COMEDIES (6)

4401

So You Want to Be a

Salesman (10)

9/13

4402

So You Want to Hold Your

Wife (10)

11/22

4403

So You Want An

Apartment (10)

. 1/3

4404

So You Want to Be a

Gambler (10)

. 2/4

4405

So You Want to Build a

House (10) J . .

5/15

4406

So You Want to Be a

Detective (10)

. 6/26

12/20

3/6

4501

4502
4503
4504
4505
4506
4507
4508
4509
4510
4511
4512
4513

SPORTS PARADE (13)
Technicolor
Las Vegas Frontier '

Town (10) 11/1

Action in Sports (10) 12/13

A Nation on Skis (10) 7/31

Sun Valley Fun (10) 2/14

Trip to Sportland (10) ... 3/6
Ride, Ranchero, Ride (10). 3/20
Holiday for Sports (10) . . 4/17

Built for Speed (10) 6 '5

Fighting Athletes (10) 5/1

The Race Rider (10) 6/19

Playtime in Rio (10) 8/14

Sports Down Under (10) . . 9/18
Gauchos of the

Pampas (10) 10/9

6/5
6/5
6/19

'6/i9
7 '24
10/16

MELODY MASTERS BANDS (8)

4601 Freddy Martin & His

Orch. (10) 9/13 . .

4602 Swing Styles (10) 10/25 ..

4603 Borrah Minevitch & Har

Sch. (10) 12/6

4604 Rubinoff and His

Violin (10) 1/10 . .

4605 Artie Shaw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch. (10) 5/15 . .

Rel. No. Title

Rel. Data Data

7/24
10/16

4607 The Saturday Night Swing
Club (10) 6/19

4608 Joe Reichman & His

Orch. (10) 7/17

MERRIE MELODIES (18)
Cinecolor

4702 Bone Sweet Bone (7) 5/22

4704 Up-Standing Sitter (7) 7/3

4707 Dough Ray Me-Ow (/) 8/14

4709 Odor of the Day (7) 10/2

4712 Daffy Dilly 17) 10/30

4715 Riff Raffy Daffy (7) 11/27

Technicolor
4701 Nothing But the Tooth (7) . 5/1

4703 The Shell-Shocked Egg (7). 7/10

4704 The Rattled Rooster (7)... 6/26
4706 You Were Never

Dutkier (7) 8/7

4708 The Pest That Came to

Dinner (7) 9/11

4710 The Foghorn Leghorn (7). 10/9

4711 A Lad in His Lamp (7)... 10/23

4716 Scaredy Cat ( ) 12/18

L. T. Tech. Cartoon

4713 Kit for Cat (7) 11/6

4714 Stupor Salesman (7) 11/20

M.M. BUGS BUNNY SPECIAL (8)

4719 Hot Cross Bunny (7) 8/21 10/16

4720 Hare Splitter (7) 9 '25 ...

4721 My Bunny Lies Over the

Sea ( ) 12/4

10/16

9/25

ADVENTURE SPECIALS (6)

Technicolor

4801 Land of Romance (10) 9/6

4802 Beautiful Bali (10) 11/15 12/20

4803 Dad Minds the Baby (10). 12/20 ....

4804 What's Hatchin'? (10) 2/28 ....

4805 Rhythm of a Big City (10) . 3/27 6/5

4806 Living With Lions (10)... 6/5 7/24

1948-49

COLUMBIA

THREE STOOGES COMEDIES (8)

1401 Heavenly Daze (1614) .... 9/2 9/25

1402 I'm a Monkey's Uncle (18). 10/7 10/23

1403 Mummy's Dummies (16)... 11/4

ASSORTED & ALL-STAR COMEDIES (12)

1421 Bill e Gets Her Man (17). 9/9 9/25

1422 Go Chase Yourself (17) . . . .10/14 10/9
1431 A Pinch in Time ( ).... 11/11

CAN YOU TOP THIS?

1411 #1 (13) 11/18

COMEDY FAVORITES (6)
Reissues

1441 Pest from the West (I8V2) 9/30

1442 Ay Tank Ay Go (16) 10/21

ONE-REEL SPECIAL (1)

1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (6>/z) 9/2

1502 Lo. the Poor Buffalo (6'/2).ll/4

COLOR FAVORITES (8)

Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swing Monkey Swing (8).. 10/14 ..

1603 The Little Match

Girl (8!/2) 11/25 ..

VERA VAGUE LAFF TOURS (8)

1751 A Lass in Alaska (10i/2) . .10/28

WORLD OF SPORTS (12)

1801 Diving Champions (9'/2)... 9/23

1802 Acrobatic Babies (9i/2) 10/14

1803 Wonder Woman ( ) 11/18

THRILLS OF MUSIC (12)

1951 Elliot Lawrence &

Orch. (10i/2) 9/23

1952 Ray Eberle & Orch. ( )..ll/4

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9) 9/2

1852 A Day at C.B.S. (9l/2) . . . 10/7

1853 Stars to Remember (9!/2) . .11/18

COMMUNITY SINGS (8)

1651 Baby Face (9) 9/16

1652 My Happiness ( ).. 10/21 ...

SERIALS

1120 Congo Bill (15 Chapters) .. .10/28 ...

METRO-GOLD WYN-MAYER

MGM CARTOONS (16)

W-31 Old Rockin' Chair Tom (7). 9'18

W-32 Lucky Ducky (8) 10/9

W-33 Professor Tom ( )

PETE SMITH SPECIALTIES (10)

.... 9 '11
.... 9/18

10/9

10/2
10/23

9/25

10/2

10/2

S-51 Why Is It (8) . .
S-52 Pigskin Skill (8).

10/23

GOLD MEDAL CARTOONS (Reissues) (4)

W-21 The Little Goldfish ( )

W-22 Fine Feathered Friends ( )

W-23 The Blue Danube ( )

W-24 Sufferin' Cats ( )

FITZPATRICK TRAVELTALKS (8)
T-ll Wandering Through Wales (9) .10/16

Rel. No. Title

Ml. Data Data

PARAMOUNT

PACEMAKERS

K8-1 Appointment With

Baby ( ) 10/8 ..

K8-2 Mr. Groundling Takes the

Air ( ) 12/3

NOVELTOON

P8-1 The Mite Makes Right (8).. 10/15 ..

P8-2 Hector's Hectic Life ( )... 11/19 ..

P8-3 Old Shell Game ( ) 12/17 ..

SCREEN SONG

X8-1 Readin' 'Ritin' and

Rhythmetic (7) 10/22 ..

SPEAKING OF ANIMALS

Y8-1 The Gnu Look (10) 10/29 ..

G. RICE SPORTLIGHT

R8-1 Hot Rod Speedsters ( ) 11/5 ..

R8-2 Acrobatic lllini ( ) 12/10 ..

POPEYE

E8-1 Robin Hood-Winked ( ) 11/12 ..

E8-2 Symphony in Spinach ( )... 12/31 ..

UNUSUAL OCCUPATIONS

L8-1 The Glass Orchestra ( ).... 11/26 ..
POPULAR SCIENCE

J8-1 Solar Secrets ( ) 12/24 ..

REO RADIO

EDGAR KENNEDY (6)
10th Series

93401 Contest Crazy (17) 10/1

LEON ERROL (6)

93701 Uninvited Blonde (18) 11/12 ..

93702 Backstage Follies (17) 12/24 ..

MY PAL (4)

93201 Pal's Return (18) 11/26 ..

SCREENLINERS (13)

94201 Jan August & His

Piano (8) 10/29 ..

94202 Block Party (8) 11/26 ..

94203 It Pays to Be Ignorant (8). 12/24 ..

WALT DISNEY CARTOONS (18)

94101 Pluto's Purchase (7) 7/9 ..

94102 The Trial of Donald

Duck (7) 7/30

94103 Catnap Pluto (6) 8/13

94104 Inferior Decorator (7) 8/27 .

94105 Pluto's Fledgling (7) 9/10 .

94106 Soup's On (8) 10/15 .

94107 Three for Breakfast (7)... 11/5

94108 Pueblo Pluto (6) 12/3

SPORTSCOPES (13)

94301 Texas Redhead (8) 9/24 .

RAY WHITLEY REVIVALS (4)

93501 Keep Shooting (17) 9/10 ,

93502 Range Rhythm (16) 10/15 ,

93503 Cactus Capers (15) 11/19 .

WALT DISNEY (6)
Reissues Series — 2
94701 Goofy and Wilbur (8) 10/1

UNITED ARTISTS

LANTZ CARTUNES

Playful Pelican (7) 10/8

Dog Tax Dodgers (7) 11/19 .

Wild & Woody (7) 12/31 .

Scrappy Birthday (7) 2/11 .

Drooler's Delight (7) 3/25 .

9/J8
9/11

WARNER BROS.

TECHNICOLOR SPECIALS (*)
Reissues

5001 Sons of Liberty (20) 11/20 9/18

5002 Drums of India (20).

.12/25

JOE McDOAKES COMEDIES (6)

5401 So You Want to Be in

Politics (10) 10/23

5402 So You Want to Be on the

Radio (10 11/6

9/18

MERRY MELODIES (18)
Hen House Henery (7)... 9/11

SPORTS PARADE (13)

5501 Jungle Man Killers (10).. 11/6 9/11

5502 Sportsmen of the Far

East (10) 12/18

ADVENTURE SPECIALS (6)

5801 Mysterious Ceylon (10)... 9/25 9/18

5802 Bannister's Bantering

Babies (10) 12/11

FEATURETTES (6)

5101 Football Magic (20) 9/11 9/18

5102 Grandfather's Follies (20). 11/13

SPORTS NEWS REVIEWS (6)

5601 Roaring Wheels (10) 10/2 9/18

5602 Ski Devils (10) 12/4

BLUE RIBBON CARTOONS (13)
Reissues

5301 An Itch in Time (7) 10/30 9/18

5302 Fin'n Catty (7) 12/11

M.M. BUGS BUNNY SPECIAL (8)

Rebel Rabbit (7) 9/18

Coca-Cola in the Liberty Theatre, Elizabeth, New Jersey

IN EVERY TYPE OF THEATRE
LOBBY SPACE + COCA-COLA = PROFIT

^Exhibitors say Rule One in show business
is: Give the customers what they want.

Everybody wants Coca-Cola. That's
why Coca-Cola in the lobby delivers prof-
itable revenue.

In the smaller theatres, a coin cooler
or two may be most profitable. In the
larger theatres, it's a question of the proper
installation behind the counter. In all
types of theatres, an appropriate Coca-Cola

Vendorlator 242
Coin Cooler

installation goes to work the day it is put
in, turning space into money.

Let us give you ALL the facts about

this new source of profits. Write National

Sales Dept., The Coca-Cola Company,

515 Madison Avenue, New York 22,

New York, or get in touch with your

Coca-Cola bottler.

Coke = Coca-Cola
"Coca-Co/a" and its abbreviation "'Coke" are
the registered trade-marks which distinguish
the product of The Coca-Cola Company.

The Service Paper of The Motion Picture Industry

CHARLES E. 'CHICK' LEWIS. Editor and Publisher

ASCAP LOSES FIRST ROUND TO STAY
JUDGMENT IN EXHIBITOR TRUST SUIT

ALLIED CHIEF URGES SPECIAL COURT
TO HEAR CASES AGAINST MONOPOLY

EXHIBITOR DREAM CAMPAIGN BASED
ON REPORTS OF I.M.P.S. MEMBERS

REGULAR FEATURES:
National Newsreel Selling the Picture

Regional Newsreel Theatre Management

Hollywood Newsreel Shorts Booking Guide

Feature Title Index Feature Booking Guide

Entered as second class matter February 20, 1940, at the Post Office at New York, X. Y., under the act of March 3, 1879.
Published weekly by Showmen's Trade Review, Inc., 1S01 Jiroadway, New York 18, N. Y., U.S.A. 10 cents a copy, $2 a year.

SERVE

YEARS !

/

M-G-M presents THE BIGGEST MUSICAL

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with

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color by TECHNICOLOR » Based on the Lives and Music of RICHARD RODGERS and LORENZ HART

Screen Play by Fred Finklehoffe • Story by Guy Bolton and Jean Holloway • Adaptation by Ben Feiner, Jr.
Musical Numbers Directed by ROBERT ALTON • Directed by NORMAN TAUROG • Produced by ARTHUR FREED

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TECHNICOLOR

anther ft &°f

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CENTURY-FOX

SHOWMEN'S TRADE REVIEW, November 20, 1948

1 m

" \|R

M

oraie

There's a great word; much abused, over-used, and all
too often misunderstood.

We would define morale as something any progressive
organization requires to achieve success and inspire loy-
alty within.

There is an independently owned theatre circuit in this
country that has inspired great loyalty among its many
employes and in which we have observed — through per-
sonal investigation and an intimate knowledge of its
management and personnel — the highest ideals and a
degree of "family spirit" rarely found. We do not imply
that it doesn't exist elsewhere; we merely claim that here
is one place where we know it exists in spirit and practice.

The outfit we speak of is the Wometco Circuit of
south Florida. The two gentlemen — and we use the
word advisedly — who own and operate it are Mitchell
Wolfson and Sidney Meyer. You can put either name
first. They rank equally from every angle you view it.

We've seen the majority of their top executives — the
owners, too, for that matter — growing up. We've
watched the progress of some former Wometco employes
as they developed and functioned efficiently in posts of
increasing responsibility.

These things didn't happen by accident. It was all
part of a well thought-out and extremely well-developed
plan of building, not alone a great business and a great
circuit, but — of equal or greater importance — a great
organization.

Rarely have we encountered so friendly a group and
particularly the two "bosses" (they'll not like our calling
them that) . Any employe in their widespread and ra-
pidly expanding organization can walk up to either of
them and feel perfectly comfortable and happy to pass
the time of the day or talk business minus the formalities
that all too many circuit executives expect or demand.

We even know some circuit tops who don't agree with
the Wolfson-Meyer methods, but you can't argue against
success and these two men have proved beyond any pos-
sible argument that their interest and investment in
human beings is just as important as their investment in
real estate and theatres.

We do not know if we have a right to do this but we'll
risk it anyway. Drop a line to Mitch or Sid at 306 N.
Miami Ave., Miami, Florida, and ask them for a copy of
their revolutionary booklet entitled, "Welcome to Wo-
metco." This suggestion is particularly directed to any
man operating small or large circuits, because it will give
them a slight insight to the thoughts, ideals and methods
of a highly successful theatre enterprise. Not just in
making money out of theatres, but in making friends
and building morale among their own people.

. We salute Mitchell Wolfson and Sidney Meyer. And
along with them we also pay a tribute to their "old
guard" and all of the others in their organization.

Hollywood & Television

Not having enough jitters of its own, Hollywood also
is going through a new and different kind of an upheaval,
called Television.

Everyone in the studio capital is sure that television
is going to do something to the movie industry even if
they can't figure out just what. One pretty smart guy
out there became so enthusiastic about its potentialities
that he told us every studio should convert one sound
stage to television. Exactly what that means even he
was unable to say. But believe it or not, he said it.

As was to be expected, a whole flock of companies and
promoters sprang up almost overnight to make television
pictures. And as was, likewise, to be expected, a large
number of them have fallen by the wayside. One or
two of the better-planned outfits survive and are trying
to build up a business along those lines.

The little we have seen of pictures made, so-called,
exclusively for television fall, in our opinion — and we
certainly do not claim to know it all — far short of any-
thing the movie theatre need worry about other than
sheer novelty. It would take much better stuff to keep
the customers away from the box-office.

While there is no doubt that better results will be
achieved as time goes on and experience is gained, we
simply say that, as of this writing, there is still much,
very much to be desired for this form of amusement.

The Right Attitude

Speaking of television brings to mind some remarks
made by Bob O'Donnell, whose reputation as a theatre op-
erator is pretty darned good. In a speech at the John H.
Harris dinner in Pittsburgh last Saturday night, O'Don-
nell had this to say:

"I have no fear about television. As a matter of fact
our organization has been watching television very close-
ly and we intend to tie right in with it rather than fight
it or sit back and worry about it. We feel that in tele-
vision the theatre business gets its first terrific chance to
bring trailers and attractions right into the homes of
every television set owner. Boiled down it means that
we of Texas Interstate intend to make television a great
selling medium for our motion pictures."

—CHICK LEWIS

8

WHAT'S NEWS

In the Film Industry This Week

General

Dr. George Gallup is a large, smiling,
pleasant-speaking man with a manner so af-
fable that you'd hardly guess he was "sci-
entific." Wednesday night the doctor stood
looking into a mass of faces gathered behind
tables upon which burned tall pink candles.
Dr. Gallup was suave. He was explaining ex-
pertly to the Motion Picture Pioneers, in
annual dinner assembled, why his poll had
failed in the presidential election. It was,
he said, due to a "margin of error." At the
conclusion of his speech Toastmaster Hal
Home remarked: "I think that explains it."

Over in several different chambers this
week, quite another type of gathering was
going on as directors of the Motion Picture
Association of America were holding closed
conclaves to consider industry problems. Main
point seemed to be how to cut costs.

The British Film Academy this week es-
tablished a United Nations Award for the
best film yearly exemplifying UN ideals. The
first meeting of the Anglo-American Joint
Advisory Film Committee will be in New
York March 23-25, J. Arthur Rank and Eric
Johnston announced.

Litigation

Exhibitors all over the nation knew one
thing this week — that unless higher courts

reverse Federal Judge Leibell's judgment in
the monopoly suit against the American So-
ciety of Composers, Authors and Publishers,
they won't have to pay a cent of royalty to
Ascap for music that comes off their sound
tracks. Judge Leibell issued his judgment
last Friday; Ascap sought to get a stay first
from Leibell, who denied it, then from Circuit
Court of Appeals Judge Augustus N. Hand,
who also denied it. However, Ascap still has
another crack at a stay on Nov. 29 when the
Appeals court will sit with all three judges.
(P. 9.) Ascap also lost in its effort to have
several points set aside in the second suit it
lost — the Berger suit in Minneapolis.

In Washington meanwhile reports that the
Technicolor-Eastman Kodak suit, wherein
the Government charges a conspiracy to
monopolize in the field of motion picture
color film, looked like it might be ended by
a consent decree, and in the Government
monopoly suit against the seven majors, con-
sent decree talk was rampant, but action in
that direction apparently dormant.

Exhibition

Years ago hotels found that they could
build up trade by issuing credit cards which

allow you to charge the bill after you have
been duly investigated and proved to be a
man who will not try to sneak his suitcase
out in the middle of a busy afternoon with-
out first picking up the bill. Months ago
Harrison E. Bailey of Gary, Ind.', thought
that might be a swell idea for movies, too,

and broached the plan to the Theatre Own-
ers of America, who gave it a quick thumbs
down. Reason: TO A President Arthur Lock-
wood had actually tried it and found it want-
ing since it added to operating costs and the
question of a credit check was too tough.

In St. Louis the Motion Picture Theatre
Owners there were ready to put into effect
the TOA conciliation plan with a proposed
board that would include an Allied member.
Whether Allied would serve or not is an
open question since the matter may have to
be decided at national Allied's New Orleans
convention next week. Also scheduled for
discussion at this convention is a plan for
disciplining errant film stars, film company
sales policies, legislation to strengthen court
decisions, and the advisability of getting the
Robinson-Patman Act revised to include film
rentals.

Meanwhile Allied of Iowa and Nebraska
decided that as long as 20th-Fox demanded

percentages and used checkers it would not
be interested in 20th-Fox's Smithberger con-
ciliation plan, but in Minneapolis, Ben Berger,
the progenitor of the Smithberger plan, says
it works and frankly acknowledges that, his
policy of washing industry dirty linen in pub-
lic was wrong. The Associated Theatre Own-
ers of Indiana reelected Trueman Rembusch
president.

In Hollywood Spyros Skouras foresaw a
merger of films and video by 1955 and thought

large-screen television would not be in the
bulk of larger theatres till 1952. In New
York all theatre interests were allying to
fight a two per cent tax on theatre equip-
ment leased with the theatre; in Illinois
Bloomington, Moline, Rock Island and
Springfield have voted admission taxes.

Labor

The Screen Office and Professional Em-
ployes Guild (CIO) which recently reversed

itself and decided to have its officials file
non-Communist affidavits under the Taft-
Hartley act, and the Screen Publicists Guild
(CIO) is asking the New York state labor
mediator to intervene in the home office
disputes.

Meanwhile a possible labor jurisdictional
fight in television was settled when seven dif-
ferent units, including the electrical workers
and the IATSE signed a "consent election"
which presumably settles their jurisdictions.
The unions reached this agreement among
themselves.

The Screen Extras Guild in Hollywood
turned down a new contract which they claim
would have cut their pay but continued to
negotiate with producers. And the Screen
Actors Guild reelected President Ronald
Reagan and decided to oppose "unrestricted
re-use of films especially made for television"
as a hardship on the actor.

SHOWMEN'S TRADE REVIEW, November 20, 1948

St. Louis MPTO
Sets Up TOA Plan

The Motion Picture Theatre Owners of St.
Louis, Eastern Missouri and Southern Illinois,
regional unit affiliated with the Theatre Owners
of America, moved this week to put into effect
the TOA plan to conciliate exhibitor-distributor
grievances.

The grievance committee proposed at a re-
cent .MPTO meeting in St. Louis would consist
of MPTO President Tom Edwards as TOA
representative; Central Allied President Henry
Halloway as the exhibitor representative of a
non-TOA unit, and Fanchon and Marco's James
H. Arthur as the exhibitor member belonging
to no exhibitor organization. Whether Halloway
will serve in view of the fact that national Al-
lied has not decided its position with regard
to the TOA plan is unknown. The personnel set
up follows the suggestions laid out by TOA
President Arthur Lockwood.

Nonethless St. Louis is the first TOA unit
reported to have prepared to set up the plan.
This week TOA President Lockwood wrote
all TOA units from New York suggesting that
when matters were referred to the TOA home
offices for adjustment, representatives of any
national association other than TOA, would
"upon request of the complaining exhibitor, be
invited to participate."

The conciliation committees are only barred
from considering questions of film rentals. Other
subjects such as conditions, print shortages,
tie-ins, etc., are open to study.

Percentages? Checkers?
No Smithberger for Them

Members of the Allied Independent Theatre
Owners of Iowa and Nebraska, meeting in
Omaha, decided they were not interested in the
Smithberger plan for conciliating differences
with 20th Century-Fox as long as that company
insists on percentage pictures and checkers.

The group, which consists of more than
100, will seek to place the spring shortage ques-
tion on the schedule for the national Allied con-
vention at New Orleans Nov. 29-Dec. 1. It
also decided to ask film companies to make two
different types of trailers for pictures which
have both a class and action-house appeal, and
asked members to take better care of film as
well as to return ad material promptly.

President A. G. Myric said the Iowa-
Nebraska group had been particularly active,
having held 14 meetings to date in 1948 and
settled many problems with exhibitors.

Smithberger Plan Works,
Ben Berger Finds

Frankly acknowledging that his action last
year in taking industry problems to the public
was a "mistake," North Central Allied Presi-
dent Ben Berger this week declared he favored
settling grievances within the industry and
pointed to the success of the Smithberger plan
in his territory.

"We must settle these internal disputes among
ourselves, around the conciliation table," the
fiery Berger said, "because our trade problems
are too complex for outsiders to understand."

Berger, who once wanted to advertise for a
congressional investigation, declared that exhibi-
tors and distributors had adjusted grievances
over the telephone since the Smithberger plan
went into effect and predicted such a system on
a nationwide basis.

INDEX TO DEPARTMENTS

Audience Classifications 18 Newsreel Synopses 41

Box-Office Slants 18 Regional Newsreel 22

Feature Booking Guide 35 Selling the Picture 14

Feature Guide Title Index / 35 Shorts Booking Guide 42

Hollywood ./ 32 Theatre Management 20

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Telephone,
LOngacre 3-0121. Charles E. 'Chick' Lewis, Editor and publisher ; Tom Kennedy, Executive Editor;
Elias E. Sugarman, General Business Manager; Ralph ^okain. Managing Editor; Harold Rendall,
Equipment Advertising Manager. West Coast Office, yo777 Hollywood Boulevard, Hollywood 28,
California; Telephone, Hollywood 2055; Ann Lewis, maffager. London Representative, Jock MacGregor,
16 Leinster Mews, London W.2 ; Telephone, AMBdssjRlor 3601. Member Audit Bureau of Circulations,
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SHOWMEN'S TRADE REVIEW, November 20, 1948

9

Top Secret

Directors of the Motion Picture Association of America were meeting in top secret
meetings this week presumably to unite the major part of the motion picture industry
in a move to effect further economies in production and distribution and to consider
other industry problems.

The various meetings, attended by the presidents of the companies who comprise
the MPAA, were presided over by Eric Johnston and presumably were to concern
themselves with reports of economists and efficiency engineers.

Ascap Loses First Round
In Effort to Stay Judgment

MGM to Make
28, Says Schary

MiGM's production this year will jump ahead
of last year's with a total of possibly 28 features
and all indications point to even greater pro-
duction for next year, Dore Schary said in
New York Wednesday.

Schary indicated that this increase was due
to a policy of quicker playoffs on pictures that
were produced with economy in mind. He de-
nied that quicker playoffs would mean less rev-
enue, stating that while this might be true on
an individual picture it would be made up on
in the aggregate.

"You face a much smaller risk with two one
million dollar negatives than with one two mil-
lion dollar negative," he declared.

Schary said that insofar as he knew MGM
had no plans for remakes, intimating that it
was his opinion that the remake of a success
might not be so successful on the second go
round.

It's Backlog

To questions as to why some studios could
increase production while others had to de-
crease, he replied that the answer might lie in
backlogs, adding that he believed a backlog de-
sirable to meet emergencies. The ideal backlog
for MGM, he said, would be around 18. The
company at present is under that figure now,
but can make it up easily, he added. (Present
MGM inventory is 11 completed and unreleased,
with five more in production and several set
lor release as late as January.)

MGM features will cost $1,700,000 on the
average, he said. Schary added that he favored
making five or six pictures at a cheaper sched-
ule to be used to experiment with talent and
ideas. He also favored a greater use of original
>tories and said that MGM would, not seek
releasing deals with independent producers.

Essaness Exhibitor
Enters Production

Exhibitor Eddie Silverman of the Essaness
circuit in Chicago joined forces this week with
Producer Frank Seltzer to make a series of
pictures under the title of Essaness Pictures.

First will be "Blood Money," a documentary-
type budgeted at $500,000 to be directed by
Joe Newman with camera work to start in
March. Distribution deals have not yet been
completed.

Ho Credit — Period

Suggestion that theatres build up good-
will and possibly more moviegoers by
giving credit at the box-office, presum-
ably on a credit card system such as
issued by hotels, has been thrown into
the waste baskets insofar as members of
the Theatre Owners of America are con-
cerned, Executive Director Gael Sulli-
van revealed this week.

Sullivan told Showmen's Trade Re-
view that the plan had been studied when
Harrison E. Bailey of the American
Movie Goers, an association in Gary,
Indiana, had proposed it to the exhibi-
tor's organization. Thumbs down fol-
lowed consultation with President Arthur
Lockwood, who had tried the plan be-
fore. The chief difficulties seem to be
the extra expense required of theatres in
adding help to keep books on the system,
the inability of theatres to go into a
thorough credit check. Also, what point
was there in changing a cash business to
one of credit?

U. S. Circuit Court of Appeals Judge
Augustus N. Hand Tuesday denied the Ameri-
can Society of Composers, Authors and Pub-
lishers an immediate stay of the injunction which
New York Federal Judge Vincent Leibell for-
mally issued against it last Friday in the so-
called Alden Rochelle anti-trust suit.

Judge Hand's denial to Ascap of the stay,
was based on the opinion that such a stay
would cause "chaos" in the industry. It does
not prevent Ascap from again asking for a
stay on Nov. 29 when all three judges of the
U. S. Circuit Court of Appeals sit. Judge Hand
also specifically noted that his refusal of a stay
was not to be considered as prejudicing Ascap's
right to appeal in the second monopoly suit it
had lost — the suit against Ben Berger and others
in Minneapolis where Ascap was refused the
right to collect royalties from Berger on the
ground that it was a monopoly.

Ascap lawyers had declared- that because of
Judge Leibell's injunction which prevents Ascap

The urgent need for a special Federal anti-
trust court and broad reforms in the present
anti-trust law structure was emphasized this
week in Washington, in testimony before a
House Small Business subcommittee by Na-
tional Allied General Counsel Abram F. Myers.

Myers appeared at the final hearing of the
committee's investigation of monopolistic and
unfair trade practices. Allied and the Society
of Independent Motion Picture Producers have
been cooperating with the committee, and repre-
sentatives of the associations have outlined their
complaints of monopolistic practices directed

from seeking to enforce such royalties, the
Society might not be able to go into the Min-
neapolis federal court for an appeal in the
Berger case.

With Judge Hand's refusal of a stay, how-
ever, Judge Leibell's injunction against Ascap
is effective. The injunction follows closely
Judge Leibell's original opinion but in addition
defines the term "motion picture performance
right" as meaning "the right of public per-
formance for profit of a musical composition
synchronized with motion picture film through
the exhibition of the film in which the composi-
tion is synchronized ."

The italicized clause may be very important
since some legal circles take this to mean that
if a theatre orchestra or acts use music, that is,
in a motion, picture, then the theatre will have
to take out a public performing rights license.
The original wording, until clarified, might
have cleared theatres from the necessity of
taking out such licenses for live performances
{Continued on Page 12)

against independent producers and exhibitors
during the hearings conducted last summer in a
dozen midwestern cities.

Check Tax Evasions

Ticket department of the Bureau of
Internal Revenue is making a checkup
in Chicago on evasion of taxes by theatre
owners and by employes selling tickets
to brokers and others above the printed
prices.

Allied Meet Will Study Consequences
Of Anti-Trust Suits on Industry

Possible consequences to exhibitors of the
prospective Federal Court rulings in the three
major motion picture industry anti-trust suits
will be thoroughly canvassed by the board of
the national Allied Board in New Orleans next
week, Washington reports.

The pre-convention board meeting Nov. 27-28,
just prior to the association's three-day 20th
anniversary conclave, at the Roosevelt Hotel,
will hear a report on the progress of the Para-
mount, Schine and Griffith cases from Abram
F. Myers, chairman of the board and general
counsel.

Myers said this week that the question of new
legislation which might be needed to supplement
and strengthen the court decisions would also
receive close scrutiny by the board, as well as
the advisability of establishing a special Federal
anti-trust court to expedite settlement of such
cases. He cited the 10 years of litigation in the

present Government anti-trust case as an ex-
ample of the glaring deficiencies now existent in
the court structure.

Possible need for revisions in the Robinson-
Patman Act to include film rentals is on the
board agenda. Myers explained that there have
been numerous complaints from independent
exhibitors charging that theatre circuits are
often given lower rentals than independent
operators.

Other topics to be considered by the board
are :

1. The Finneran plan for disciplining screen
stars whose conduct has created scandal.

2. Sales policies of film companies, supplies
and advertising media.

Myers also pointed out that any subject not
tin the regular agenda may be brought up either
in the board meeting or on the floor of the con-
(Contiintcd on Page 11)

Need Special Court For Trust Suits, Says Myers

10

SHOWMEN'S TRADE REVIEW, November 20, 1948

Who Says Showmanship Is Dead?

Pre-Selling from Camera Day
to Release Is McCormick Way

By BILL SPECHT (News Editor)

Barret McCormick

(Editor's Note : This is the fourth of a series)
Pre-selling — from the moment the picture
goes before the cameras to the day it starts its
main release runs ! That's the keystone which
sustains the arch of RKO
advertising policy.

"If you get them
launched you usually
don't have to worry," is
the way S. Barret Mc-
Cormick, national direc-
tor of advertising for the
company, expresses it.

Launching them is a
job of pre-selling, he be-
lieves. And it is in line
with this expressed be-
lief that McCormick is
reputed to have made
RKO the first of the "modern" film companies
to go into national magazine advertising in
such a big way that RKO has for the past
several years appeared in the surveys made by
Advertising Age as among the top magazine
space buyers in the United States, along with
such giants of industry as Lever Brothers, Gen-
eral Motors, General Mills, etc.

Not the First

McCormick is careful to point out that he
was not the first film man to buy magazine
space. In the good old days of silent films, he
reminds you, Paramount was already buying
such space. But he is the first to buy it in such
consistently large and planned amounts. He is
also reputed to be the first to go into the news-
paper Sunday supplements, both those pub-
lished by syndicates such as The American
Weekly, and the independents, such as those of
The New York Times and The Denver Post.

And, remembering that everybody reads the
comics, McCormick also reputedly was the

rkosPIC-TOUR

first to go in for syndicated comic supplements
such as Puck and the Metropolitan group.

For this rather individualistic policy, as far
as film companies are concerned, this quiet-
speaking, detail-minded executive points out that
it is not just a question of selling a picture
when it is ready to be taken out of the can and
run through the theatre projector. It is a mat-
ter of building up public interest in the picture
even before it is anywhere near ready to be
put into the can — from the moment it goes into
production.

And he finds that magazines and newspaper
supplements give him this type of build-up.
That is what is behind the RKO Pic-tour ads
which run in Collier's and Life. That is why
Look, Cosmopolitan^ Saturday Evening Post,
Redbook, Parade, The American Weekly, Puck,
have all been on the RKO schedule.

Part of Plan

Though they are a varied group, the maga-
zines used fit into an integrated plan. The early
selling is done by the monthlies. The selling
nearer release date moves into the weeklies,
and then into the newspaper Sunday supple-
ments and the comics, thereby achieving a chain
of advertising.

As an example, the usual way McCormick
plans the coverage for a picture to be released
in December would be a schedule with space
say, in September's Cosmopolitan, followed by
Redbook in October, Saturday Evening Post
and Collier's for November, Life in December,
with the newspaper space coming right atop
release date.

The monthly magazine, McCormick points
out, "usually has a longer life in the home than
the weekly before it passes on." The weekly ad
"is more perishable but is nearer the point of
sale." The Sunday newspapers bring the pic-
(Contiuued on Page 12)

rkosPIC-TOUR

m nr.-».iuii.>i

It's a Lot of Hay

Film rentals on the New York May-
fair run of "Gentleman's Agreement"
were in the neighborhood of $500,000 on
which the city of New York collected
$10,000 in film print sales taxes, Exhibi-
tor William Brandt declared at a meeting
held Tuesday to consider a new use tax
threat against New York theatres. The
city made the sales tax apply to film
rentals despite court fights.

N. Y. Showmen Unite
To Fight Use Tax

A united front of New York showmen to fight
the city's latest theatre tax threat was achieved
Tuesday after a meeting at the Hotel Astor
presided over by William Brandt.

The meeting, which heard Brandt tell that
the city sought to collect a two per cent tax
on the equipment of his theatre for an eight-year
period, selected the following committee to study
fight strategy : Leo Brecher, president of the
Metropolitan Motion Picture Theatre Owners
Association ; Harry Brandt, president of the In-
dependent Theatre Owners Association, a re-
gional unit; Gael Sullivan, executive director
of the Theatre Owners of America; Jim Reilly,
of the League of New York Theatres, repre-
senting legitimate theatres.

Attempts to collect the new tax, it was ex-
plained during the meeting, were evidently be-
ing made under the use tax provisions of the
city of New York's sales tax and would, if
carried out, place a two per cent sales levy
yearly on the estimated value of equipment
leased with theatres — chairs, projectors sound,
candy counters, etc. The argument the city takes
seems to be that these items are not part of
real property and are actually sales under he
statutory definition of a sale which includes
leasing. The city hitherto had not attempted to
collect the tax generally but is now claiming it
for an eight-year period — from the time the
sales tax law was passed.

5 Illinois Cities Impose
Tax; One Revokes It

Amusement admission taxes have been put
into effect in five more Illinois cities, it was
reported this week in Chicago by Robert L.
Funk of the Municipal Officers Association.
At the same time the town of Decatur revoked
its amusement tax temporarily, while waiting
for a test case to be made.

Alton imposed a four per cent levy on gross
admission receipts ; Bloomington and Moline
each a four per cent tax ; Rock Island's tax is
but half that of the former towns, two per cent;
Springfield voted a tax but enforcement is await-
ing a referendum.

Other cities reported considering an amuse-
ment tax are DeKalb, Waukegan, and Wood
River. Chicago's four per cent levy, in effect
since the first of the year, is expected to pro-
duce more than $2,000,000 revenue by the end
of 1948.

PRE-SELLING BY PIC-TOUR. One of the ways RKO follows to build up interest in its
pictures from C-Day — Camera day — to R-Day — Release Day — is a series of Pictour ads
which run for as long as a year in Collier's and Life. Note that while the Collier's ad
(left) and the Life ad, which appear one week apart, both plug the same features, photo-
graphs and copy are different.

5 % Amusement Tax Before
Milwaukee City Council

The city council of Milwaukee has up for
consideration an ordinance which would impose
a five per cent amusement tax on all theatre ad-
missions. It will come up for vote shortly.

SHOWMEN'S TRADE REVIEW, November 20, 1948

11

'Margin of Error* to Blame,
Dr. Gallup Tells Pioneers

Gus Eyssell Honored:
New Members Inducted
At Annual Dinner

The "margin of error" threw the Gallup poll
for a total loss in the recent presidential election
when it had Dewey going into the White House,
Dr. George Gallup told the annual dinner of
the Motion Picture Pioneers at the Hotel
Waldorf-Astoria, in New York, Wednesday
night.

The Pioneers, an organization comprised of
men with 25 years or more association in the
motion picture industry, inducted new members
and cited Radio City Music Hall's Gus Eyssell
as pioneer of the year.

Dr. Gallup, the principal speaker of the eve-
ning, not only conducted what one publicist
declared to be a masterly alibi for a front-page
blunder, but stressed the importance of publicity
in motion pictures and claimed that a new un-
tapped audience of those between the ages of 30
and 50 could be drawn upon for an added box-
office take of half a billion dollars annually.

Doc Explains

On the question of his poll's blunder he de-
clared that the pollsters would have needed in-
struments "of accuracy of those used in the
physical sciences" to have been exactly right
and that the polls were stymied by the fact that
only half the people voted. Further, he said :

"We cannot measure the efficiency of politi-
cal machines" in getting out the vote. However,
he said his organization should have taken a
last minute poll to check up on previous polls.

"I have to confess," he said pleasantly, "That
this is not the first mistake we made."

In the field of motion pictures, he continued,
his poll had picked "Kitty Foyle" as an aver-
age picture when it had turned out to be a
strong grosser. One lesson learned from that,
he addedi is "that publicity is really an im-
portant factor at the box-office."

On "Sister Kenny" the poll had again erred.
Many people, Gallup claimed, had told the quiz-
zers that they would be interested in seeing
such a picture but "somehow they never put
their money down at the box-office."

"You've got to tell people about the picture,"
he said, continuing on the subject of publicity,
"through national publicity and at the local
levels."

Gallup said that his poll on duals showed
"that most people want to get away from home"
and that if theatres' atmosphere were friendly,
they would attract audiences.

When he concluded, Toastmaster Hal Horne
remarked : "I think that explains it."

Honor Eyssell

Eyssell, in thanking President Jack Cohn
who presented him with the pioneer of the year
scroll, declared that one of the things he had
learned was that cooperation is essential to the
motion picture industry. To those who feared
television inroads he bade them remember
radio.

"It didn't keep the people at home," he re-
minded, recalling that the motion pictures had
fought back and "radio instead of killing the
industry has made it bigger and better."

Seated at the dais were : Walter Wanger, Albert
Warner, Nate Blumberg, Si Fabian, Gallup, Winthrop
Rockefeller, Jack Cohn, Hal Horne, Eric Johnston,
Barney Balaban, Adolph Zukor, Y. Frank Freeman,
Rev. Dr. Christian Westphalen who delivered the in-
vocation, William Brandt, Spyros Skouras. Judge
Ferdinand Pecora inducted the new members.

The new members, inducted at the dinner are :

Ray Allison, William H. Applegate, Jr., Bernard P.
Arons, Philip F. Barbanell, Louis Davidoff, Thomas
W. Gerety, Max A. Goldbaum, Paul J. Greenhalgh,
Monroe W. Greenthal, Jacques Grinieff, Milas L.
Hurley, Henry W. Kahn, David Kerman, Harry E.
Long, Irving Mack, Irwin Margulies, Sidney Meyer,
David E. Milgram, Lee W. Newbury, Georgie Price,
Jack Rieger, Ed Rosenbaum, Julius Sanders, Henry
G. Segal, Joseph M. Shear, John Martin Shepherd,
Al Sherman, J. Ellis Shipman, David Snaper, Stanley
S. Sobelson,. Joseph R. Springer, Bert M. Stearn,
Leo Tolin, Terry Turner, Lester H. Wurtele, Edward
Gabriel, Nelson L. Gross, A. A. Schubart, Harry J.
Schad, William J. Miller, Samuel Cohen, Albert O.
Bondy, Emmett E. Weakley, Walter Wanger, Carl P.
York of Sweden, Charles Schwartz, Samuel Spring,
Albert M. Cohen, Phil H. Chakeres, Emil Friedlander,
Saul Trauner, Steven Pallos of London.

D osier Here

To Help Ad Men

Rampart's William Dozier came to New
York this week to carry out his favorite theory
— that the producer should pitch in and help
the distributor with advertising ideas to market
their merchandise.

Dozier, who believes that "the old methods
have to go . . . everything must be tried today,
not only in making pictures but in selling them"
is a disciple of the thought that the man who
makes a picture will have given it considerable
thought and may have an idea or so to help
the advertising departments. He reasons that a
producer makes two pictures a year, which
gives him six months to think on each picture
while the distributor's advertising department
has to prepare campaigns on 24 to 25 pictures
a year — which gives it about two weeks to think
about a picture.

His view, he assures, isn't critical of adver-
tising department and he's very certain a pro-
ducer shouldn't try to write advertising copy —
unless he's had experience in it — a thought
which will probably find a fervent Amen ema-
nating from the advertising corner of the con-
gregation.

Dozier is also against the cycle system and
remakes, the tendency to which he attributes to
a "lack of courage" and "playing it safe." Today
he says there is a trend to comedy, and "every-
body will make comedies and there will be a
lot of bad comedies" with the result that the
public will get disgusted — with bad comedies.

Dozier's next will be "A Very Remarkable
Fellow" which will conclude his present con-
tract to deliver three to Universal-International.
He could not say whether a new distribution
contract would be drawn but he did say that
the present was a "rosy" time for the' inde-
pendent who was willing to work and make
pictures.

Indiana Allied
Reelects Rembusch

Trueman Rembusch was reelected president
of the Associated Theatre Owners of Indiana
at their convention in Indianapolis last week-
end after the organization had listened to a plan
whereby it might set up its own giveaway pro-
gram to compete with radio, excepting that
the program would not be aired but would be
sent directly to the participating theatres by
telephone wires.

Reelected with Rembusch were : Vice-Presi-
dent Sam Neall, Treasurer Marc J. Wolf, Ex-
ecutive Secretary William Carroll.

TV tor Tele news

Television in theatres is expected in
San Francisco's Bay Area Dec. 1. Tele-
news houses in San Francisco and Oak-
land have RCA-equipment ordered, ac-
cording to Charles Shutt, manager of the
local news house. The new video equip-
ment, with 15 x 20 inch screens, will be
placed in the lounges of the two houses.
With KPIX, the telecasting station in
the Hotel Mark Hopkins, slated to start
regular operation next month, telecasting
will be available to local sets.

Spyros Skouras Sees
Film-Video Merger

By JAY GOLDBERG

Merger of film and video industries by 1955
was envisioned last week in Hollywood by 20th
Century-Fox President Spyros Skouras. Skou-
ras, however, did not believe that large screen
television would be in the majority of the na-
tion's larger theatres earlier than 1952.

"When large screen television becomes an ac-
cepted part of screen fare," the 20th Century-
Fox president declared, "our industry will re-
ceive its greatest impetus since the advent of
sound. It will be possible to form a large cir-
cuit of theatres situated throughout the country."

Skouras explained that these theatres will be
able to put on a type of entertainment that no
single theatre could possibly afford. Feature
pictures, he claimed, will always be the basic
attraction and television programs will be built
around them.

"For example, a theatre chain will be able
to present symphony orchestras, concert artists
and popular entertainers, all on the same pro-
gram," he pointed out. "They will also present
adaptations of musical comedies, successful plays
and famous operas. Theatre patronage will in-
crease tremendously because of the wide variety
of people to whom such programs will appeal."

Allied Convention to; Study
Film Industry Problems

(Continued from Page 9)

vention by any member. This leaves the way
open for a discussion of the Theatre Owners
of America proposals for regional grievance
committees to arbitrate exhibitor-distributor dis-
putes, and possible Allied participation in the
conciliation program.

Concerning the convention itself, Myers said
that almost 600 requests for reservations have
been received, and that he expected the attend-
ance to reach that figure.

In response to many requests, Myers said, a
complete history of the association and its prin-
cipal leaders is being published and will be pre-
sented to the delegates as a special 20th anni-
versary souvenir.

Another highlight of the convention will be
the banquet, which will be given in honor of
the past presidents and Honorary Life Council-
lor Herman A. Blum of Baltimore. Engrossed
testimonials signed by the members of the board
will be presented to the guests of honor, Myers
stated.

Hold Niblo Services

Funeral services for Fred Niblo, 74-year-old
veteran pioneer director, were held in Holly-
wood Monday afternoon. Niblo died in a New
Orleans hospital last week.

12

SHOWMEN'S TRADE REVIEW, November 20, 1948

Presetting Vital — McCormick

(Continued from Page 10)

ture up to its actual release. The entire sched-
ule therefore complements itself.

That the system has merit is attested to by-
exhibitors themselves. In a recent opinion con-
sensus of the Imps, that aggressive group of
showmen who comprise the Institute of Motion
Picture Showmanship which discusses its prob-
lems and achievements in Showmen's Trade
Review, national magazines were declared the
best medium of pre-selling.

McCormick himself selects the magazines he
will «use with a view to the type of audience
the picture will appeal to. First selections are the
magazines whose circulations are vast and whose
appeal is to both men and women. In this
category are Life, Look, Saturday Evening
Post, Collier's, Cosmopolitan, The American
Magazine , etc.

Outer Slice

"That's the outer slice," McCormick says.

From there he works to selected markets.
If it's a great love picture or one with a pro-
nounced woman appeal, ads go into the Ladies'
Home Journal, Good Housekeeping, etc. The
campaign may go even a step further — into
magazines which are sold exclusively in certain
locations such as Everywoman, Family Circle
Women's Day. The last is distributed only
through the A&P stores. In this field, where
he can reach the housewife who is buying a
can of apricots for dinner dessert and a pack-
age of biscuits for Fido, (the only non-theatre-
goer in the family), McCormick estimates he
can reach another 7,000,000 potential ticket
buyers.

However, if the picture has punch, smash
and action, with the logical assumption that it
is going to take its half dollars and dollars
out of masculine pantaloons instead of feminine
pocketbooks, McCormick unblushingly goes to
the pulps. He eschews single magazines buy-
ing package deals in Thrilling 'Fiction, Popular
Fiction (which has the respected Adventure
among its titles) and the western groups. And
he insists that all deals offer maximum circu-
lation.

To meet one phase of the continuous selling
program for a picture from the time it goes be-
fore the cameras till its release, McCormick
and his staff have developed "Pic-tour."

Pic-tour

Pic-tour is a series of ads plugging four
RKO pictures. These advertisements run in
Collier's and Life. Using photos and photo cap-
tions, they follow the course of the picture from
the day it goes before the cameras, frequently
using informal shots of production instead of
scenes from the pictures. The ads which appear
in Collier's not only are different from those
which appear in Life but appear during different
weeks, so that they can tell a progressive and
continuous story of the pictures' development
and the news that might interest theatre-goers
about the films they are going to see. The ads
start anywhere from a year to a year and a
half ahead of release.

Other Mediums

While RKO puts the bulk of its efforts and
its budget into magazine pre-selling, it has not
ignored other mediums, McCormick claims. It
has used every form of advertising, he says,
based on the particular need of the picture. It
pioneered in radio and uses it today, though

mostly in the form of cooperative campaigns
with exhibitors.

It developed, McCormick claims, "the radio
aerial premiere" in connection with "Hitler's
Children." This was born out of the germ of
an idea when it was suggested to enlist the
services of WLW at Cincinnati because the
writer of the script was an Ohioan. The ques-
tion then arose : Why waste the tremendous
coverage WLW has in the area? The answer
came in a series of multiple premieres through-
out the station's area, built around a Holly-
wood-style opening.

Radio Preview

So a glamor preview was put on in Cincinnati
and the picture released for simultaneous pre-
mieres in 30 to 40 houses all within the orbit of
the radio station.

"This," McCormick explains, "enabled us to
spend more money because there was no lost
circulation and we had 30 box-offices instead of
just one."

The same idea was repeated on "Behind the
Rising Sun" where the number of premieres
was shoved up to 100.

Today, RKO continues to place emphasis on
a large number of simultaneous first-runs in all
sections of the country. Today, McCormick's
national advertising program is aimed at blast-
ing a market for these multiple runs over a wide
territory. Or as he explains it :

"Our whole pattern is a job of pre-selling
the picture and creating the market for it before
we get to the towns and follow things to the
end after we get the pictures open.

"For the purpose of what we try to do we
think the magazines, the comics and the sup-
plements give us remarkable pre-marked cover-
age."

700 Gather to Honor
John Harris at Dinner

Approximately 700 motion picture industry-
ites from Pittsburgh, New York and other cities
of the United States gathered in the William
Penn Hotel at Pittsburgh
last Sunday night to pay
tribute to John Harris on
the 21st anniversary of
the founding of the Va-
riety Clubs International.

At least 20 executives
from the New York home
offices made the journey
to the Pennsylvania city
to participate in this trib-
ute and the speaking pro-
gram was sparked by two
toastmasters, the place be-
ing shared by former
Governor Harold Hoffman of New Jersey, and
Colonel William McCraw, former attorney gen-
eral of Texas and present executive secretary
of the Variety Clubs International.

Norman Frescott introduced the toastmasters
and addresses were made by Pittsburgh's Mayor
David Lawrence, Variety Humanitarian Award
Committee Chairman Rosey Rowswell, Warner
Bros. Moe Silver and International Chief
Barker R. J. O'Donnell, who presented Harris
with a wrist watch as a gift from the Clubs.

Among those who made the trip from New York
were George Dembow, Rube Jackter, Buster Crabbe,
Eddie Fontaine, Sam Galanty, Ned Irish, Fred Kogod,
Abe Lichtman, Fred Michaels, Harry Michelson, Sam
Shain, Mark Silver, John F. Royal, Earle Sweigert,
Sam Wheeler.

John Harris

No More Red Quiz

Prospects of further investigations of
alleged Communist activity in the motion
picture industry, Washington believes,
are becoming increasingly dim, and future
hearings, either in Washington or Holly-
wood, seem unlikely.

In a statement issued from his home in
Canton, Ga., Rep. John S. Wood (D),
said he favors dropping the probe. He
said:

"I am under the impression that Holly-
wood has been investigated about enough
unless there is some new information on
the movie industry that I haven't seen."

Ascap Loses
In Trust Fight

(Continued from Page 9)

as long as the music synchronization rights of
the music had been sold to a producer.

Legal circles, however, were also pondering
whether Judge Hand's injunction had not frozen
the motion picture performance rights to the
synchronization rights by the terms of his
injunction which directs Ascap members to sell
the motion picture performance rights to pro-
ducers only.

Must Return Fees

The judge also ordered Ascap within 10
days from the service of his judgment to return
to the exhibitor plaintiffs in the suit all monies
Ascap has collected for motion picture per-
formance rights since March 15, 1948, date of
the original trial. The refund is not expected to
exceed $12,000 since the majority of exhibitors
had ceased paying Ascap fees when the decisio
first became known.

Judge Leibell's judgment further orders:

1) (a) Ascap not to enforce motion picture
performance rights on any film-synchronized
music against any exhibitor, producer or dis
tributor "as long as Ascap continues as an
illegal combination and monopoly" ; (b) Not to
seek to obtain motion picture performance rights
on any musical composition in the future.

2) (a) Ascap's members, as long as they re-
main members of Ascap, from attempting to
collect from any exhibitor, producer or dis-
tributor for the motion picture performance
rights on any music to which they have sold the
film synchronization rights; (b) From refusing
to grant these rights to motion picture pro-
ducers along with the authority to producers to
grant the rights in turn to exhibitors, (c) from
licensing anyone other than producers with the
motion picture performance rights on film syn-
chronized music.

3 ) Ascap and all members of Ascap from
requiring producers, as a condition to getting
film synchronization rights, to agree that their
films will not be exhibited in theatres which
have not taken out Ascap licenses, or from
conspiring with producers to force exhibitors to
take out Ascap licenses.

o
•s

e
d

Denies Damage

Judge Leibell denied the 164 exhibitor plain-
tiffs,— all members of the Independent Theatre
Owners of New York — who brought the suit —
their request for $1,200,000 triple damages. He
also denied Exhibitor Attorney Milton Weisman
$50,000 attorney fees. Both these denials will
serve as a basis for an exhibitor appeal, Weis-
man had previously said. Ascap has already
declared its intention to appeal.

^ Plenty of humor throughout. Name draw boxoffice
appeal. Wynn takes honors in laugh division."

THE EXHIBITOR

p? Quality production has right materials. Fashioned for

laughs.

FILM DAILY

^ One of the zaniest bounciest laugh-evokers of year. An
almost unbelievably fast pace to finish in romp."

INDEPENDENT

^ Should do business everywhere. 95 minutes of enter-
tainment." SHOWMEN'S

f? Full of lively laughs. Handsomely staged. A sure-fire
J_. attraction for 'A' playing time." boxoffice

Should pay off well at the boxoffice. Audience continu-
ally delighted. Told at a furious speed, performed
smartly." mp herald

^ Should keep coin rolling into UA tills. Wonderful cast.
Rare comedy." daily variety

^ A wacky, zany film
the house."

. whose sequences bring down

HOLLYWOOD REPORTER

High-speed comedy full of mirthful complications. Pre-
view audience rollicked with continuous laughter."

MP DAILY

Welcome batch of slapstick should score nicely. A load
of laughs. "

VARIETY

WAINE DAY - kirTL,

>articularly

vonderful for
he type who
joes for the
ype who cannot
ype!

^'OOuced by / pn n r>

'rected >y Charles Ma* £ P°Pkin ' *

Grady Sutt

e" and

"V M. PbpWn Produ

Released thru

14

SHOWMEN'S TRADE REVIEW, November 20, 1948

Selling- the Picture

News and Ideas Concerning Profitable Advertising. Publicity and Exploitation

I.M.P.S. Clinic

Exhibitor Smith's Dream Campaign

(The preferences and opinions of I.M.P.S. mem-
bers in connection with distributor national pre-
setting media, pressbooks and favorite forms of
local"" promotion have been previously indicated
in these Clinic columns. With the results of this
survey as a working model, the editors of
Showman's Trade Review have fashioned an
imaginary exhibitor, "G. W. Smith" (the com-
posite of those theatrcmcn participating in the
Clinic) and have laid put the selling campaign
which, according to the final tally, would nej> ■
est approach Utopia as far as "Mr. Smith" is
concerned. In the following report there is food
not only for thought but also for home office
conference table discussion and exhibitor con-
sideration with a view toward working for the
type of selling campaign that vuill benefit both
distributor and exhibitor where results count
most — at the box-office.)

Exhibitors, whether in large or small situa-
tions, are brothers under the skin and — strange
to say — they are also humans. Being humans,
they are always looking for Utopia; and utopia
to an exhibitor is the perfect promotion cam-
paign. Having examined the answers sent in by
I.M.P.S. members in both the national and local
aspects of launching a picture, let us try to
construct a campaign along the lines preferred
by exhibitors from all parts of the U. S. and
Canada. Such a campaign will necessarily in-
clude some features deemed impossible by pro-
ducers and distributors, the chief reason being
that well-known stumbling block : costs.

In considering the gripes and constructive
suggestions of I.M.P.S. members, two salient
wishful-thinking facts stand out. The theatre-
men would like to receive distributor material
in what they consider ample time for their own
playdates, and they would like more attention
paid to the needs of the small-situation theatres.
This appears simple enough in cold type, but
actually many difficulties interpose. Nevertheless,
for the purposes of the record, it may be inter-
esting to see what such a campaign might be
like.

Our exhibitor for this dream campaign is
G. W. Smith, who owns and operates the Ritz
Theatre, a 600-seater in Blankville, Ohio. (The
G. W., of course, stands for George Washing-
ton). George is up-and-coming; he follows the
STR Feature Guide religiously and knows what
the producers are doing. He looks ahead and
sees that Colossal Pictures is shooting a film
called "Annie in Love," a comedy with music
starring Tess Stankey, with the handsome
crooner, Rodney Clair, opposite her. Now, he
knows that Tess is cute, dances beautifully, can
sing after a fashion, knows how to handle her-
self before the camera, and, above all, has a
tremendous public following. It is sure-fire stuff
for his theatre, and he wants to make a killing.
What does he think the perfect campaign should
be?

George privately believes Colossal Pictures
could do a much better job for him than they
actually do, right from the start of things.
Under this kind of reasoning Colossal should
begin the publicity output as soon as Tess has
had her most recent babv and the studio kickoff

is scheduled. A number of interviews with Tess
concerning motherhood hits the national wo-
men's magazines and these stories somehow
discover Tess is still interested in pictures and
that she has just started making "Annie in
Love."

As shooting continues, human interest stories
from the set hit the papers and George may
pick up a few of these for his program — if he
runs news items — or he may palm them off on
his local paper.

When the shooting schedule has almost been
completed Colossal will come out with a na-
tional magazine advertising campaign that
reaches 100,000,000 readers, with space in pub-
lications all the way from Life to Kiddie
Komics. Colossal then sets a release date.

George knows he is going to book the picture
for second-run. This is the time he wants a
pressbook ; he would prefer it before the na-
tional release date, but in any event, he wants
it a month before his own opening date. He
wants the pressbook without having to plead
for it at the supply house ; in fact, he believes
it should be sent directly from the distributor's
exchange as soon as the booking contract has
been signed.

About this time he expects to see Colossal
put on a key city newspaper campaign that will
seep into his own town, preferably two weeks
before his opening. There is a reason for this,
of course. George has by this time received the
ad, scene and other mats, his paper, and lobby
accessories which he ordered the day after he
got the pressbook. (Pleasant thought, that.)

He has been delighted to find the pressbook
(Continued on Page 16)

I.M.P.S. MEMBERS TELL:

Why I'm Glad I Started as:
an OWNER-MANAGER

By L. J. FROWNFELTER

Manager, Bonnie Theatre, Bagley, Iowa

[This is the sixth of a series being published in
this department. The. series is the result of
member reaction to a piece published some time
ago which referred to the percentage of owners,
managers and assistant managers who began
their theati e careers in other theatre jobs.]

I started in show business as owner and
manager.

I knew show business from nothing. I bought
an old building, tore it all out inside until all I
had left was a roof and two walls 70 feet long.
This was extended and arranged until a theatre
appeared.

I have been in operation now over a year,
having started Sept. 7, 1947. I have done what
one would expect in a small town of 500 people,
and I've learned it all since I bought those two
walls and a roof.

I have learned it with mistakes and hard
knocks. But I think I've learned enough to make
the year 1949 start paying dividends.

Poultry Giveaways for
Thanksgiving on Rise

Requests by exhibitors throughout the country
for special trailers heralding free Thanksgiving
turkeys and other poultry are being received by
Filmack Trailer Co. in Chicago at such a rate
that President Irving Mack states that turkey
giveaways may be doubled this year.

In most instances the exhibitors promote the
poultry from dealers in return for screen credit.

Makes Hit Here

Capacity Crowd Sees
'Sheok Preview' of New
Film at Don Theatre

BY FRANK GRO&JEAN,
Journal Staff Member.
The Don theatre's "sneak pre-!
vjrw'' Tuesday evening' of • "A-i
Date With Judy," Metro-fie-ldwyti-j
Mayer technicolor musical was al
happy occasion for the capacity \
crowd, which included a large"
number of invited Sfueats. Beauti-
fully dre^yed usherettes gave the
theatre, a big-time preview atmos-
pftere. '

The picture was one of those
features which kept, the '^audience
laughing throughout. The cast,
^ne of. the finest ever gathered for
$ film production, included Wal-
lace Beery (imagine htm i,n a
feusieal), lyric .lane peweij, who
made a hit in "Three Daring
Daughters"; the teenager's de-
light. Elisabeth Taylor: Latin
hornbshell Carmen Miranda, band-
iurne Robert Stack and Xavier
C'ogat's popular dance band, con-

"USHERETTES DRESS UP— To acid color to ihe <»y film"" A Date With Judy," 'which was

DRESS-UP OCCASION. Manager M. V. McAfee of the Don Theatre, Shreveport, La.,
came up with the special stunt — headlined by the Shreveport Journal, as shown above —
of a full dress preview for an invited audience when he opened his engagement of MGM's
"A Date With Judy." It scored so nicely that the idea will be repeated when the picture
right for it comes along. McAfee is one of the boys in the crew of live-wire showmen
working in the Don George circuit's houses under Doyle Maynard's jurisdiction.

SHOWMEN'S TRADE REVIEW, November 20, 1948

15

GRIST foi the
SHOWMANSHIP MILL

Following a showing for its executives by
RKO of "Who's Delinquent ?", a This Is Amer-
ica short, the National Conference on Preven-
tion and Control of Juvenile Delinquency mailed
6,000 laudatory letters to mayors of cities of
over 10,000 population, to heads of Rotary and
Kiwanis clubs, chambers of commerce, na-
tional social and welfare organizations, prisons
and other institutions. RKO in turn is mailing
to district and branch managers, bookers and
salesmen copies of the letter that they may be
in position to take advantage of this nationwide
publicity.

* * *

Southern California's tuna fishing industry is
appropriating $250,000 for an advertising cam-
paign which gets behind Lindsley Parsons' lat-
est Monogram production, "Tuna Clipper." The
campaign will build up to a climax simultane-
ously with the release of the picture. Headed by
L. R. Puccinelli, vice-president and general man-
ager of Pan-Pacific Fisheries, the tuna men
plan to use newspaper, magazine, radio, tele-
vision and billboard advertising.

Richard Haydn, who directed Paramount's
comedy "Miss Tatlock's Millions" and appeared
in it, now is helping to sell it. Billed as "Pro-
fessor Richard Haydn," he stars in the trailer
for the picture. His role is that of "barker" or
announcer, introducing the film's stars, John
Lund, Wanda Hendrix, Barry Fitzgerald and
Monty Woolley.

* * *

Allied Artists has completed a tieup with
Cigar Institute of America for a special poster
on "Bad Boy," aimed to reach 30 million con-
sumers. This is the third AA-Institute tieup ef-
fected, the previous two having been on "It
Happened on 5th Avenue" and "The Babe Ruth
Story."

Santa Claus Parade

State Street theatres, Chicago, cooperated
with State Street merchants to put over a real
Santa Claus parade with huge balloons, bands,
clowns, queens and everything, just like Macy's
parade in New York. — CH.

Lamm Fashion Show

To spark his showing of 20th-Fox's
"That Lady in Ermine," Manager Julius
Lamm of the Uptown Theatre, Cleve-
land, Ohio, held a fashion show spon-
sored by a fur shop and dress shop. Live
models displayed styles to the music of a
4-piece orchestra. Special ads were used
and thousands of announcements were
mailed out. As a result, 1,800 women
packed the theatre for the occasion — and
they brought their husbands and sweet-
hearts with 'em.

'Squadron' Premiere
Held in Dayton

More than 250 guests; including aviation pio-
neers and scientists who have been in Dayton in
connection with the annual conference and dinner
of the Institute of Aeronautical Scientists, were
guests at the world premiere showing of War-
ner Bros.' "Fighter Squadron" at the Victory
Theatre last Thursday night. Nearby Wright-
Patterson Field was represented by some 15
top-ranking Air Force personnel headed by
four-star General Joseph McNarney, chief of
the Air Materiel Command.

Mort Blumenstock, Warners' vice-president
in charge of advertising and publicity, with the
cooperation of Bill Keyes, owner of the Vic-
tory, and Elmer Redell, manager, arranged a
series of events in connection with the premiere.

Dayton played a major part in the filming
of the picture through the facilities of the Air
Materiel Command at Wright-Patterson Field
where General McNarney made available thou-
sands of feet of authentic combat footage, much
of which appears in the picture. An important
portion of the flying sequences was made in the
sky above Dayton.

RKO 'Stunt of Month'
October Winners Named

RKO Showmanship awards of $25 in cash
and an honorary RKO Showmanship certificate
for October were won by Clayton Pruitt, man-
ager of the RKO Capitol Theatre, Union City,
and by Miss Florence Kipp of the Paramount
Theatre, Cincinnati. Pruitt won his Octo-
ber "Stunt of the Month" award for his cam-
paign on a special horror show, while Miss
Kipp carried off top honors for the out-of-town
theatres with an outstanding Flower Show tieup.

SHOWMANSHIP SLANTS

Current Theatre Exploitation
Brieted Down to Basic Ideas

Howard Burkhardt, manager, Loew's
Midland, Kansas City, Mo., found the rhumba-
lesson sequences in "A Date With Judy" a
natural for a tieup with Arthur Murray dance
studio manager Larry Hanlon, who took a
quarter-page ad, with a still from the picture
showing Wallace Beery learning to dance the
rhumba the hard way in the Kansas City Star
six days preceding the opening - with good
plugs for the film's opening date. Dance studio's
plug for itself was that if Beery had put him-
self in the hands of a Murray expert teacher
he would have found himself mastering the
rhumba easily.

E. D. Harris, manager, El Rey, Los An-
geles, brought the city's teen-age girls flocking
to the theatre while "Mickey" was showing
through a "Miss Miracle Mile 'Mickey' " photo
contest, in which the miss who possessed the
typical American girl qualities of Lois Butler
would be awarded a luncheon engagement with
"America's new teen-age sweetheart," Lois But-
ler. Further to coax them into the theatre, Har-
ris announced that all contestants would receive
courtesy passes to the El Rey's next attraction.
The "take" was further increased by urging
contestants to see the picture before sending in
their photographs.

Tom Wolf, manager, Roxy, Kansas City,
Mo., had his usherettes dressed in blue jeans
and baseball cape similar to those worn by Lois
Butler in "Mickey" to exploit the film. All
theatre employes wore ribbon announcements
on their coat lapels ; a cutout standee of Miss
Butler adorned the lobby ; the Katz Drug stores
offered "Mickey" sundaes, using some 25,000
film-advertising place mats in luncheonette sec-
tions, with 60 window cards back of the soda
bars ; Wolf offered theatre passes to the drug
employes selling the most of the sundaes. — KC.

Cliff Buechel, manager of the Mary Ander-
son Theatre, Louisville, created a lot of com-
ment among passersby in front of his theatre
by setting up one of the city's new parking
meters and announcing two Louisville premieres,
one the new aforementioned parking meters and
the other Warners' "Two Guys from Texas."
—LOU

FUND RAISING. Dallas Variety Club Tent No. 17 annually raises
fabulous sums of money for its many charity activities. One of the
most important fund-raising events is the annual Home Show, held
on the State Fair Ground, Dallas. This fall the show netted over
$60,000 for the Club's great Boy's Ranch project. In photo above,
left to right: Hal Hopkins, president of Southwestern Homes, Inc.,
company which donated the home that was given away; Home Show
Committee General Chairman J. C. (Skipper) Cherry; C. A. (Pappy)
Dolsen, stage show producer; Ray Beall, ad and publicity director of
the Show and public relations director of Manley, Inc.; Jack Bryant,
Club manager and director of fiscal operations. Right, one of the
outdoor stages on which continuous shows were presented. More
than 22,000 persons witnessed the presentation of the home.

16

SHOWMEN'S TRADE REVIEW, November 20, 1948

I.M.P.S. Clinic

Exhibitor Smith's Dream Campaign

(Continued from Page 14)
uttering two styles in one- and three-sheets and
a good selection of ad mats in the smaller sizes
(not too deep). The publicity stories he clips
from the pressbook are mercifully temperate in
the use of adjectives and they also lay off too
many credits. The ads also contain the mini-
mum credits. It is not a case of "Howard Jones
presents a Howard Jones production directed by
Howard Jones."

So far as the key city newspaper campaign is
concerned, George is also receiving the benefit
of a three-state multiple premiere of "Annie
in Love," with publicity on this event hitting his
community just as he gets out his personal ad
and publicity barrage.

George's idea of the perfect local campaign
is the same as the consensus of I.M.P.S. mem-
bers. His personal favorite is the trailer, but he
knows his local newspaper ads are just as im-
portant. Therefore, these two items form the
backbone of the local setup. If he can afford it,
he'd like to run the trailer for two weeks ahead
of opening, but he's counting pennies and settles
for a week.

George has found that methods have been
changing. Years ago he used window cards ex-
tensively ; now he limits them to a few locations
— if any. Heralds he distrusts because he be-
lieves the boys he hires to distribute them are
likely to throw them in an ashcan ; besides, he
has made a distribution observation test on one
block which shows that only one recipient in
ten holds onto a herald to look at it.

The lobby and front get particular attention
and his posting outdoors is about average. For
his situation in a medium-sized town or small
city George favors certain accessories for the
front and lobby. He leans heavily on 11x14s be-
cause he has the frames for them, uses one-
sheets at times for the entrance boards, and oc-
casionally makes cutouts from the twenty-four
sheet. He is sold on banners, usually ordering
them in two sizes, one for under marquee and
one for over the ticket-taker. In the course of
a year he employs most kinds of accessories.

Delighted to Cooperate

Tess Stankey is a woman's woman (we don't
have to add that she's also a man's woman), so
Colossal has arranged a few national exploita-
tion tieups. One of these is a new beauty prepa-
ration which is being featured by the local beauty
shop. The shop is delighted to cooperate with
the theatre and Tess to the extent of laying out
the dough for a big ad in the local paper which
does more for the theatre than for the beauty
shop. This all ties in with the national ads run
by the beauty preparation company in maga-
zines with another 100,000,000 circulation.

George is always willing to get up special
blunts and street ballyhoos wherever advisable,
but for this picture they are not needed. This
may give him time to look at radio. He has
noted that Tess Stankey and Rodney Clair
have appeared on several network programs
recently, getting in a plug for "Annie in Love."
So, a week before opening, he begs for or pays
for a number of one-minute plugs on the local
radio station. These plugs are simply lifted,
as is, from the pressbook. All pressbooks in
G. W. Smith's dream world will contain radio
copy.

For pictures of a more austere nature George
would contact the Mayor, the Elks, the Parent-
Teachers board, or the Woman's Club to get
word around that something worthy of their
attention was coming, but for "Annie in Love"

Mort Blumenstock

he feels he'll get their attention anyway. So
now he is all ready for the opening. He would,
as a final gesture, like to have searchlights, a
band, and Tess in person to attend the opening,
but he will settle for the sound of coins tinkling
at the box-office window.

This is the way it should be, according to
our own G. W. Smiths, and sometimes the
reality almost reaches this goal. However, so
many factors enter into a campaign that Utopia
cannot be attained. The matter of getting the
pressbooks a month ahead of time, for instance,
is a poser all the way through.

Theoretically it might be possible, according
to Mort Blumenstock,
Warner ad-publicity head,
to get out a pressbook be-
fore the picture has com-
pleted half its shooting
schedule. He points out,
however, that no one
would want such a press-
book.

And who would? The
ads would have to be
made up from special
stills shot before velvet
(sets of course, not being
ready), the scenes se-
lected from the script by the assistant director
or somebody. This work could be done just be-
fore shooting began. What would happen? Some
of the scenes used for ads would have been cut
out of the final picture because of script or di-
rectorial changes. Some running scene stills
would turn out better than the early ones. Well,
why go on? The publicity stories would all
have to be hokumed without any news value.
And the paper — how could that be handled so
early? Yes, you'd have a pressbook, but what
a pressbook !

Speed the Only Hope

That leaves only the alternative of handling
pressbooks and accessories faster on the ship-
ping end. This seems to be the only hope. Ac-
cording to I.M.P.S. members, pressbooks should
come directly from distributor exchanges, which
means the exchanges would have to receive them
still earlier from the printer. Then, members
want better service from supply houses. This
means such concerns would have to tighten and
speed up their operations considerably, involv-
ing additional help and higher costs, and it
would also mean more accessories on hand and
a faster way to get replenishments.

Perhaps this could be done ; perhaps mem-
bers have got something there. It is all a ques-
tion of how much time could be gained at what
operational cost. This is omitting such common
hazards as a change in release date or a new

Pertect Timing

Sneak preview of RKO Radio's "The
Boy With Green Hair" was held on
Nov. 11 at the Pantages Theatre in
Hollywood. The anti-war and strong
peace theme of the film struck home
forcibly with the large audience, inas-
much as the day happened to be Armis-
tice Day. Perry Lieber and his publicity
staff are being praised for their perfect
timing.

title, which may advance another release on
which the promotional work is still in the
early stages. There are other such gremlins to
interfere with the promotional set-up, so we
must come to the conclusion that G. W. Smith's
Utopian campaign remains out of reach for the
present.

Wishes, though, are not to be despised.
Enough wishes, coupled with enough construc-
tive criticism from exhibitors, may yet bring
about the perfect campaign.

Winners in Century's
Youth Month Contest

The Century Circuit of New York announced
that winners of first prize in its Youth Month
Contest were Manager Richard Trefler of the
Huntington (L. I.) Theatre and Manager Dan
Martin of the Huntington Station Theatre, same
town.

Winners of the second prize were Alan Grant
of the Patio and Saul Renick of the Farragut,
both in Brooklyn. Third prize was shared by
William May of the Grove and Kenny Williams
of the Freeport, both in Freeport, L. I.

Extra days off were awarded the winners as
prizes.

'Red Shoes' Premiere
In Boston Sold Out

Sponsored by the Vincent Club and the
Junior League, Eagle Lion's New England pre-
miere for "The Red Shoes" was held Thursday
night, with the house completely sold out in
advance. Proceeds from the performance went
to the Greater Boston Community Fund.

The opening was attended by top state and
city officials, ranking military officers and lead-
ing socialites. Both the Boston Globe and the
Boston Herald each gave a full half-page in
their respective Sunday edition society sections
to the event.

'October' Premiere

Because a number of the scenes were made
at Churchill Downs, Columbia's "The Return of
October" was premiered this week in Louisville
at Loew's Theatre, with Terry Moore, feminine
star of the picture, appearing in person on
opening day. — LOU.

'Goodwill Is Our Stock in Trade1

Declaring that "goodwill is our stock in trade," Walter Reade, Jr., issued a call to
all personnel of the Walter Reade circuit to participate in civic and welfare activities
of their local communities.

He suggested that all managers re-examine their records of community cooperation.
"Every town has a responsible, progressive organization in which you could do a good
job of building up goodwill and respect for yourselves and your theatres," said Mr.
Reade. He cited several instances of outstanding community work by members of the
organization, among them the service of a manager as a town councilman, and another
as county chairman for several welfare campaigns.

The statements were made by the Reade circuit head in an address at the monthly
meeting of city and district managers in New York last week. Referring to new product
available for the next few months, Reade said that it was of top quality and "a good
answer to critics of the industry."

JOHNNY'

RO^iJUNE iBRIDE

TRANSATLANTIC PICTURE m f:

THE

DECISION
OF

XHRISTOPHEfo BLAKE

ON SUNDAY AFTERNOON

Warners smash-after-smash climax to 4s

THIS WILL BE CONTINUED AS

Warners
put ij on the line

IN 1949

THE NEW YEAR STARTS WITH

ADVENTURES OF

IN COLOR BY

TECHNICOLOR

18

SHOWMEN'S TRADE REVIEW, November 20, 1948

The Box-Office Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

Homicide for Three

Republic Drama 60 mins.

AUDIENCE SLANT: (Adult) Fair-to-
middling melodrama that will be acceptable
to average audience.

BOX-OFFICE SLANT: Will get by on
lower half of a double bill.

Cast: Audrey Long, Warren Douglas, Grant With-
ers, Lloyd Corrigan, Stephanie Bachelor, George Lynn,
Tala Birell, Benny Baker, Joseph Crehan, Sid Tomack.
Credits: Associate producer Stephen Auer. Director,
George Blair. Screenplay, Bradbury Foote, Based on
novel by Patrick Quentin. Added dialog, Albert De-
Mond. Photography, John MacBurnie.

Plot: On a 36-hour leave, a naval officer
and his wife become involved in several mur-
ders. They finally manage to extricate them-
selves from their predicament; they also save
the life of a woman.

Comment: Fair-to-middling melodrama
that will be acceptable to the average audi-
ence. The story is weak and implausible, but
Director George Blair has given it a light
treatment that helps. Audrey Long is very
good as the pretty bride, and the rest of cast
is okay. There are some pert lines, but the
whole thing is so obvious from the start that
it tends to dull the proceedings. Technical
departments are up to snuff. Picture will get
by on the lower half of a double bill.

The Kissing Bandit

(Color by Technicolor)
MGM Musical 142 mins.

AUDIENCE SLANT: (Family) A splen-
did entertaining Technicolor musical that
will win the complete approval of most audi-
ences. The Sinatra fans, especially, will enjoy
seeing their favorite as a "Kissing Bandit,"
and hear him sing several good song numbers
in his own inimitable style.

BOX-OFFICE SLANT: Has all the qual-
ifications for box-office success. Name draw
is strong and picture entertaining enough to
bring about the kind of word-of-mouth that
means business.

Cast: Frank Sinatra, Kathryn Grayson, J. Carrol
Naish, Mildred Natwick, Mikhail Rasumny, Billy Gil-
bert, Sono Osato, Clinton Sundberg, Carleton G.
Young, Edna Skinner, Vicente Gomez. Credits: Di-
rected by Laslo Benedek. Photography, Robert Surtees.
Technicolor Color Direction, Natalie Kalraus. Music
Direction by Georgie Stoll. Music by Nacio Herb
Brown. Produced by Joe Pasternak.

Plot: The son of a bandit, known in his
time as "The Kissing Bandit," joins the men
who used to work with his deceased father.
But instead of being a tough highwayman,
he's a shy, timid guy who only came back to
reopen his dad's roadhouse. His meeting with
the governor's daughter leads to many com-
plications, but eventually all ends to the
liking of himself and his chief.

Comment: This is another of MGM's cos-
tume musicals with color, music and perfor-
mances all of top quality. It has the name
draw of Frank Sinatra and Kathryn Grayson,
with comic antics by J. Carrol Naish, plus
a dance sequence by Ricardo Montalban, Ann
Miller and Cyd Charisse to help win the
complete approval of most audiences. Story
is a minor vehicle upon which to hang the
colorful proceedings, with several song num-
bers being Hit Parade possibilities. One in

National Reviewing Committees'

Classifications

JOHNNY BELINDA (WB)

MATURE — National Board of Review.

CLASS A — SEC. 2 — National Legion of Decency.

VOLPONE (Siritzky Int'l)

MATURE— National Board of Review.

CLASS C — National Legion of Decency. - •

(Objection: Despite pretense of moral purposes, this

film portrays vice attractively and ridicules virtue. It

contains blasphemous references to religious practices

and indecent and suggestive scenes.)

SYMPHONIE PASTORALE (Films Int'l)

MATURE— National Board of Review.
CLASS B — National Legion of Decency.
(Objection: The morally compensating -values necessary
in a story of this kind are weak and insufficient; suicide
in plot solution.)

particularly, Siesta, is bound to catch on, and
it is sung by Sinatra in his own inimitable
style. Miss Grayson capably presents several
numbers and, in addition, there is an out-
standing whip-dance number by Sono Osato,
a new recruit from Broadway. Among the
supporting players is Mikhail Rasumny, Mil-
dred Natwick and slow-sneeze Billy Gilbert.
But tops among all is J. Carrol's Naish's
comic interpretation of a bulbous-nosed
bandit. Technicolor photography adds much
to the eye-appeal. Picture was directed by
Laslo Benedek; produced by Joe Pasternak.

The Untamed Breed

(Cinecolor)

Columbia Western 74 mins.

AUDIENCE SLANT: (Family) Good fare
for those who like glorified westerns. Cine-
color photography beautiful.

BOX-OFFICE SLANT: Should do well
because of draw of Sonny Tufts and Gabby
Hayes, plus current preference for western
stories. Cinecolor will help, too.

Cast: Sonny Tufts, Barbara Britton, George "Gabby"
Hayes, Edgar Buchanan, William Bishop, George E.
Stone, Joe Sawyer, Gordon Jones, James Kirkwood.
Credits: Producer Harry Joe Brown. Director, Charles
Lamont. Screenplay, Tom Reed. Original story, Eli
Colter. Photography, Charles Lawton, Jr.

Plot: When a Texas wrangler comes to an
Oklahoma town, he is met with suspicion,
which is heightened to a dangerous point
when he is framed by one of the local cow-
boys. To save himself and the faith of his
father, the Texan has to capture and tame a
wild horse, so as to bring back a wild
brahma bull that had been let loose to prey
on the countryside.

Comment: Here is good fare for those who
like glorified westerns. Cinecolor photogra-
phy provides some outstanding shots of the
great outdoors. Sonny Tufts is adequate in
a change-of-pace role as the Texas wrangler,
while Barbara Btitton registers solidly as
the beautiful local girl who comes to Sonny's
aid. Gabby Hayes is Gabby Hayes, always
good for laughs; and George E. Stone as
the little Mexican right hand of Hayes lends
outstanding support. Rest of the cast is
equally good, and technical departments are
up to snuff; the fights are staged differently,
with more of an eye toward laughs. The
picture should do well because of the draws
of Sonny Tufts and Gabby Hayes, plus the
current preference for western stories. Cine-
color will help, too.

Dynamite

Paramount Drama 68 mins.

AUDIENCE SLANT: (Family) This is
for the folks who like their action speedy and
the story not too demanding on their men-
tality; for such patrons "Dynamite" offers a
right smart package of entertainment

BOX-OFFICE SLANT: This offering is
up to the usual Pine-Thomas standard of
action-drama. By now your patrons should
know they all get action and thrills from this
brand, and Pine-Thomas may draw on their
name alone. William Gargan is a help on the
marquee too. If your situation is right, the
film can play the top half.

Cast: William Gargan, Virginia Welles, Richard
Crane, Irving Bacon, Frank Ferguson, Mary Newton,
Douglas Dumbrille. Credits: A Pine-Thomas produc-
tion. Direction, William H. Pine. Original screenplay,
Milton Raison. Photography, Ellis W. Carter.

Plot: William Gargan, a veteran dynamite
man bumps squarely into Richard Crane,
fresh out of college. They become rivals, not
only in Irving Blacon's company, but also for
the hand of Virginia Welles. Crane's new
ideas finally pay off, although he almost loses
his life in a cave-in. Bill's old-time know-how
gets him out of the jam.

Comment: Having played around with such
action-filled details as avalanches, forest fires,
cloudbursts, and other calamities, the Pine-
Thomas unit this time discovers that dyna-
mite can make a big noise. The result is
gratifyingly loud, with nobody in the cast
ever quite safe from an unexpected eruption.
This is good movie stuff, and it is put over
in a straightforward manner that makes its
points without undue quibbling. You know
they're all nice guys and plenty tough to
boot. Richard Crane, carrying the burden of
the hero role, does well alongside such an
accomplished trouper as Gargan and also
displays some muscles that may win admira-
tion from the girls. The picture is up to the
best Pine-Thomas standard, which means
you can play it for the top spot if your audi-
ence is action-minded.

The Boy With Green Hair

(Color by Technicolor)
RKO Radio Drama 82 mins.

AUDIENCE SLANT: (Family) One of
the most outstanding films ever made, this
powerful denunciation of war has been done
with amazing skill. Dean Stockwell is mem-
orable as "The Boy."

BOX-OFFICE SLANT: Should make
money because of its unique theme plus ex-
cellent word-of-mouth, strong cast, and ap-
peal of Technicolor.

Cast: Pat O'Brien, Robert Ryan, Barbara Hale,
Dean Stockwell, Richard Lyon, Walter Catlett, Samuel
S. Hinds, Regis Toomey, Charles Meredith, David
Clarke, Billy Sheffield. Credits: A Dore Schary Presen-
tation. Producer, Stephen Ames. Director, Joseph
Losey. Screenplay, Ben Barzman and Alfred Lewis
Levitt. Story, Betsy Eeaton. Photography, George
Barnes.

Plot: A boy's hair suddenly turns green,
and he becomes the object of scorn and
ridicule in his home town. He is unhappy
about it, until the war orphans of the world
tell him that his hair turned green so every-
(Continued on Page 31)

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20

SHOWMEN'S TRADE REVIEW, November 20, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases of Theatre Operation

The Brass Tacks of Efficient
Picture Theatre Management*

XMAS WEEK BUSINESS BUILDERS

By Jack Jackson

Just to keep you from hollering "That guy always gets his pitches so close a guy can't get a
healthy swing at 'em," let me give notice that the ringing in your ears is the distant jingle
of reindeer harness being polished by Santa Claus. To help you get the very utmost out of
what's-to-be-had during the period preceding Santa's annual sky safari, I'm going to toss a whole
sackful of show-selling sentences right in your lap.

Some of these are threadworn and bewhiskered, others only slightly used, and a couple are
spanking brand new. What you do with them is your business, but if I were you I'd start right
now to make sure that the ticket machine doesn't come to a full stop during the rugged com-
petition of December.

Among what's new on the horizon is a swell short subject that can be procured absolutely
free in towns or cities where Montgomery Ward has a store or an order-taking establishment.
The mail order company has contracted with Jam Handy of Detroit for the distribution of
a Fleischer cartoon entitled "Rudolph the Reindeer." The reel is in color and runs nine minutes.
It's Jam Handy-produced and that means that the advertising is subordinated to entertainment.
Handy's representative, John George, told me all about it and take my word for it that it's very
good plus. In addition is the fact that the big company stands ready to cooperate with theatres
showing the subject by lending every possible support. Quarter, half and full-page newspaper
ads, radio time, window cards, store displays, etc., are all available to the on-the-toes manager
who gets busy and arranges his bookings NOW. Write Jam Handy, Detroit, about dates for
your town.

Another new one is the neat and attractive star photo book being prepared like one of those
accordion-pleated scenic view booklets on sale at the counters of 10-cent stores. The book
has an insert space for placing gift tickets in any amount you may decide upon. It contains
some 20 pictures of stars with a montage of western celebrities covering two additional pages.
The booklet is made up for mailing and the descriptive verbiage is so phrased as to permit
it being sent as a present to youngsters as a fitting gift with or without theatre script. The
booklet is made to sell for 15 cents and to this sum is added the cost of whatever amount
of script is included. It can be dispensed with script from box-offices or without script from
the concession counter. Jack Chalman of the Majestic Theatre, San Antonio, Texas, is the
father of this brainchild.

Christmas Week Appearance of Prize Pupils

In the only slightly-used department is an idea from Eddie May of the Lincoln Theatre
down on Miami Beach, where Santa trades his bef jrred red Benny for a pair of crimson
shorts. Teachers of music, voice, dance, elocution and dramatics are being contacted with a view
of arranging Christmas week appearances — a different one each night — of prize pupils. A break-
down in age groups is suggested to make things fair for all concerned. All too frequently
some cute tike gets into these things and steals the sympathy of the audience despite the
fact that a far better but older performer is entitled to the prize. You can bet your boots
that Ed has promoted whatever prizes are to be given from the local shopkeepers.

This one involves a lot of work but it also guarantees a lot of revenue. Get out among the
merchants as quickly as possible and sell them on the idea of holding company Christmas
parties for employes at your theatre. At this particular period practically every employer is
racking his brain to determine some kind of present that can be given to all his employes
without leaving the impression that one is getting a better favor than another. Your theatre
is the answer. And, if you promise to announce from the stage that you are playing host to
the employes of his company who are being entertained by their boss, he'll puff up like a
pouter pigeon and lay it on the line for whatever tickets are required to take care of his group.
The idea can be followed through to cover labor unions, lodges, manufacturing plant depart-
ments, etc., and you'll find yourself with a houseful every night of Christmas week, regard-
less of the program being presented. You'll have to keep tabs of the number sold for each
night and spread your total over the week to keep from jamming the house to overflowing
at any one performance.

Here's one that will bring both cash and goodwill. Try to get all the merchants of your

vicinity to share the cost of a big Christmas
Eve matinee where the merchant pays a cut
price for tickets to be distributed to all his
customers. Make the copy read that the invita-
tion is a joint offering of the theatre and the
merchant to make sure that you get your share
of the credit. It's going to be pretty dull around
your theatre on Christmas Eve, regardless of
what you do or what you play, so whatever
revenue you get off this activity is pure velvet.

Try to get in with a Civic Club or merchant
right away to arrange for the appearance of a
Santa Claus in your lobby a week or more
before Christmas. Extend the privilege of soli-
citation for discarded toys, etc., for the poor, if
your tieup is with a Civic Club, and for a dis-
play of toys if a merchant cooperates.

Of course I don't need to remind you that
the time is short to dig out the ornaments from
the store room and test to make sure all the
lights are working. The tree should be ordered
well in advance and, should it be that the lobby
ornamentation is too faded or otherwise dam-
aged, get your order in quick for necessary
replacements. You can break the pages of the
papers by calling in the fire department authori-
ties to check the preventive measures you are
taking to safeguard your customers during the
period of display and lobby activity.

Get the art department — and if you don't have
an art department hire a local sign man — to
make a couple of stencils for use on rest room
mirrors, concession back bars, cashier windows,
etc. Using natural decorations of holly or sprays
in these places is a waste of money since those
that escape the ravages of vandals get badly
mussed in the normal handling of other business.
Wreaths and streamers stenciled to allow for
(Continued on Page 34)

* This series copyrighted and must not be reproduced in part or whole without written permission
from Showmen's Trade Review, Inc.

Sees Hoodlumism at P.A.s
New Problem for Managers

Director Jack Conway says that the individual
theatre manager — "the guy who usually catcher
it in the neck" — is going
to have to face what he
says appears to be a
growing evil : hoodlumism
which takes the form of
yells and insults to per-
formers, especially fe-
males, during personal ap-
pearances and stage
shows.

The MGM director,
whose latest picture is
"Julia Misbehaves," as
quoted in a recent wire
service interview, states
that he knows at least three prominent actresses,
each of whom would draw good money in any
theatre in the country, who have refused per-
sonal appearance dates solely on the grounds
of their personal experiences with audience
hecklers, especially those yells and insults which
Conway refers to as "balcony hoodlumism."

"Correction of this evil," the director said,
"does not lie within the province of the enter-
tainers themselves. ... It is a. problem for the
individual theatres and the local police. The
problem is a growing one and the exhibitor
might have to take drastic action and unde-
sirable steps to correct it."

Jack Conway

Architect for castles — and cottages . . .

FROM blueprint to model to full-size
structure — so grew this "dream castle" —
product of the set designer's skill.

As architect for filmdom's castles and
cottages, he heightens dramatic effect by
his creative work with materials and
textures. His sets help establish and
maintain story mood . . . give camera and
actors the freedom needed to do full
justice to the scene.

For this he must be more than master
architect: he must have real understand-
ing of the photographic element in
which his sets will "live."

And from his close association with
the camera art, he knows how much crea-
tive latitude depends on the proper films.
Films with the versatility for which the
Eastman motion picture family has long
been famous.

EASTMAN KODAK COMPANY

ROCHESTER 4, N. Y.

J. E. BRULATOUR, INC., DISTRIBUTORS
FORT LEE • CHICAGO • HOLLYWOOD

22

SHOWMEN'S TRADE REVIEW, November 20, 1948

Regional Newsreel

News of Events and Personalities Reported by Correspondents Throughout the Nation

BALTIMORE

Tenth annual banquet of Variety Club, Tent
No. 19, Baltimore, was held at the Sheraton
Belvedere Hotel. Attending were Senator Her-
bert O'Connor, and Col. MoCraw of the In-
ternational. These officers were elected on Nov.
5 : Joseph C. Grant, chief barker ; H. Ted
Routson, first assistant ; Fred Schmuff , second
assistant ; W. G. Myers, treasurer, and Chaun-
cey Wolf, secretary. The following were elected
to the board: Al Vogelstein, Barry Goldman,
Fred Sapperstein, Jake Embry, , Sam Tabor,
and Mike Rendleman.

Mr. and Mrs. Burt Trattner, Elkridge Drive-
in, are motoring back to Cleveland after clos-
ing the theatre. Jim Dixon, manager of the
Elkridge, is entering the hospital for a minor
operation on a service-incurred disability. Ber-
nie Gonder, Maryland, Oakland, will open his
new theatre at Deer Lake Park about Dec. 1.

The new Hilltop has been leased to a New
York concern which has signed with IATSE
Operators Local No. 181 for the booth. Ben
Oletsky, Victory manager, has been out ill.
Hobart Rosen, son of Morton Rosen, Windsor,
will be married on Dec. 19 at the Hampshire
House in New York. The Sterling Wilsons,
back from a New England trip, have left for a
motor trip to Florida.

Rodney Collier, Stanley Theatre manager,
was in an auto accident recently, although un-
injured; his mother was slightly shaken up.
Izzy Rappaport, Hippodrome Theatre, is hand-
ling the theatre committee for the Community
Fund. Meyer Leventhal, manager Lord Balti-
more Theatre, is going to New Orleans for the
Allied convention. Vince Daugherty, Universal
salesman in Baltimore, is being transferred to
Washington and the Eastern Shore territory ;
H. Schniederman will replace him here. Walter
Davis resigned as salesman for Universal to
take over as manager for Film Classics in
Washington. Wilbur Brizendine has started to
book for the new Schwaber circuit theatre,
the Colgate, due to open in about three weeks.

Lauritz Garman and his daughter are flying to
the Allied convention in New Orleans on the
26th ; also going along are Herman Blum and
John Allen, Towson and Belair Theatres. Joe
Walderman, Park, has purchased a television
set for home use. Times Theatre has remodeled
its front with new aluminum display frames.
Gordon Contee, 20th-Fox, is driving around in
a new Pontiac.

Bill Evans, San-Toy, Lonaconing, Md., has
returned home from the hospital and is con-
valescing. Jimmy Welch, Welch Theatre, West-
emport, Md., is making a New York trip.
Jeannette Magruder, Garden, Cumberland, has
renovated her office. Jim Dixon, manager of
Elkridge Drive-in, closed for the winter, is
entertaining his mother-in-law, Mrs. Marguerite
Rouquette, of Marseilles, France, who has ar-
rived to spend the winter.

INDIANAPOLIS

The west side's newest motion picture the-
atre, the Bell, opened Wednesday. The new
house is located on the site of the old Arcade
which has been dark for about 15 years. Earl
Bell, in local theatre circles for many years,

REGIONAL NEWS INDEX

Atlanta 26

Baltimore 22

Boston 26

Chicago 29

Cincinnati 22

Cleveland 26

Columbus 26

Dallas 29

Denver 28

Des Moines 28

Harrisburg 25

Hartford 24

Indianapolis 22

Kansas City 28

Los Angeles 22

Louisville 25

Minneapolis 24

Milwaukee 26

New Haven 29

New York 27

Oklahoma City 24

Omaha 24

Philadelphia 24

Pittsburgh 29

Portland 28

Sr. Louis 27

San Francisco 28

Toronto 25

Vancouver 27

Washington 24

is manager and owner.

James Weddle, operator of the Walnut, Law-
renceburg, Ind., has recovered from an attack
of influenza. Walter L. Titus, Republic division
sales manager, was a visitor, and before leav-
ing went to Louisville, Ky. to visit exhibitors
there, accompanied by Manager Edwin Brauer.
Jack Anderson has joined Eagle Lion as first
booker and office manager. Sal lozzo, former
first booker, has been promoted to student
salesman, replacing Jerry Weiss, who was trans-
ferred to the sales organization in Chicago'.

Roger Scherer, buyer and booker, Mailers
Circuit, Ft. Wayne, Ind., has returned after
an extended vacation. Walter Easley, operator
of the Tree and K. of P. Theatres in Greens-
burg, Ind., is a patient at St. Vincent's Hos-
pital here. Meta Abramson, head inspectress at
20th-Fox, is confined to the Methodist Hospital
after a major operation. Pauline Nesse, sec-
retary at Selznick Releasing Organization, has
returned from the west coast, after visiting her
son who is in the submarine service of the Navy.
Terry Turner, RKO director of exploitation,
held a special screening on Monday night for
the faculty at Purdue University, Lafayette,
Ind., of "So Dear To My Heart." He was ac-
companied by Hugh MoKinzey, local RKO ex-
ploited-.

New Atom Showmen

A. B. Hyman and Associates of Hunt-
ing, West Va., have leased the four
theatres operated in the Atomic Energy
Commission's establishment at Oak
Ridge and will take over about Nov. 15,
it was announced this week by G. B.
Odium, who had been managing the
houses. Odium will retire to enter inde-
pendent operation sometime in December.

CINCINNATI

MGM Salesman Tom Smiley has resigned and
departed for Denver, where he will manage the
Independent Film Exchange for Harris Wolf-
berg, which handles Realart, Screen Guild, and
Film Classics productions. Walter T. Campbell,
exhibitor at Ravenna, Ky., had the misfortune of
a fire in his Bell Theatre, which completely de-
stroyed the house. .

Ed Salzberg, district manager for Screen
Guild Productions in Cincinnati, Cleveland, and
Indianapolis, recently installed Jud Speigle as
branch manager in Cleveland. Ed Bergman,
former manager, resigned. Isaac Skidmor is
president of the Harrison Theatre Corporation,
which will open the Home Theatre around the
end of November. This is the old State Theatre,
renovated and redecorated. Tim Dooley, Ken-
tucky salesman for Film Classics, will take the
marriage vows on Thanksgiving, which is also
Dooley's birthday, to Miss Peggy Putman.

The Weddington Theatre, Pikeville, Ky., was
opened on Nov. 4, by Darnell Theatres Corpora-
tion. This house was destroyed by fire several
years - ago ; and it -was* rebuilt- and equipped by
National Theatre Supply Company. The Para-
mount Club had a Hallowe'en party in the base-
ment of their building, with everyone coming
in costume and having a highly entertaining
evening. Sam Fox, music man, won the prize for
the most original costume.

Tom McMahon, 29, booker for MGM, died
Monday night, Nov. 8, from a heart attack.

At the West Virginia Theatre Managers con-
vention held in Cincinnati at the Netherland
Plaza Hotel, Nov. 12 and 13, the following new
officers were elected :

President, Lloyd Rogers, of Welch, W. Va. ; vice-
president, Fred Helwig, Charleston, W. Va. ; secretary-
treasurer, Rube Shor, Cincinnati ; chairman of board,
Wendell Holt, of Richwood', W. Va. ; convention
chairman, Max Matz, Bluefield ; counsellor, Ernest K.
James ; board of directors, Frank Mandros, Charleston ;
E. R. Custer, Charleston; Rose Filson, Pt. Pleasant;
E. L. Keesling, Bramwell; John Goodno, Huntington,
W. Va. ; Louis Shor, Williamson ; Dave Schultz, Fair-
mount ; and Mrs. P. M. Thomas, Parkersburg.

LOS ANGELES

The Film Classics office is being painted and
remodelled. B. R. Wolf, western division chief
for National Screen Service, went to San Fran-
cisco for the burial of his mother, Dora, who
died recently. Ed Levin, formerly with NSS in
Pittsburgh, has moved here and was a visitor
ot the row. Herb Jack, local manager for Kroeh-
ler Pushback Seats, has returned from Seattle,
where he supervised installation of seats in the
Sterling Circuit's Magnolia Theatre.

Cullen Espy's wife Eva is recovering from
illness at the Santa Monica Hospital. He is a
Fox West Coast film buyer. Lou Astor was in
town to talk product with National Theatres.
He left last week for New York. Astor is head
of circuit sales for Columbia. "What's the Name
of That Song?" has been evicted from the RKO
Hillstreet Theatre after two years. The program
used to be aired from the theatre for radio
consumption.

The 1500-seat Pickwood opens this week at
Pico near Westwood Boulevard. Phil Isley,
Jennifer Jones' father, is the owner; and the
(Continued on Page 24)

'300" System mounted on jeep
on location for
"Green Grass of Wyoming"

w

GREEN GRASS OF WYOMING
a 20th Century Fox Production

Produced by Robert Bossier

Directed by Louis King

Sound Engineer ..... Bernard Freericks
Sound by Western Electric

"1

How Western Electric's "300" system handled a tough location job

Location shots for "Green Grass of Wyom-
ing" in the Cedar Breaks National Monu-
ment were recorded with ease by this jeep-
mounted Western Electric "300" System.

The jeep sped over rugged mountain
roads at elevations up to 11,000 feet, made
its way into seemingly inaccessible spots,
was always on hand when the going was

the toughest. Yet the "300" equipment
operated dependably throughout the entire
nine weeks it was on location.

Successful performances under difficult
conditions are earning a fine reputation
for the "300" ... a worthy companion for
the Western Electric "200" Newsreel and
Deluxe "400" Studio Systems.

Electrical Research Products Division

OF

Western Electric Company

INCORPORATED # *

233 BROADWAY, NEW YORK 7, N. Y.

Hollywood office — 6601 Romoine S>\.

24

SHOWMEN'S TRADE REVIEW, November 20, 1948

REGIONAL NEWSREEL

(Continued from Page 22)
house is euqipped with large-screen television.
Television also gets a play at the Pantages,
where two large 8x10 foot screens on either
isde of the center regular screen are being
put up.

Bert Nye, of Filmack Trailers, ran into his
former Venice High School buddy, John Brom-
field, who is now being groomed for stardom by
Paramount. Bert and Bromfield played football
there in 1939.

The $175,000 Mesa Theatre in Costa Mesa,
to be operated by Mason E. Siler and managed
by Robert Shirley, was opened Nov. 4. Carl
Malone and Paul Tuggy opened their new
V alencia at Valencia the same day.

MINNEAPOLIS

Officials of Minneapolis Central Labor Union
(A!FL) have backed the application of Mrs.
Betty W. Secrest for a theatre license at 3231
W. Lake Street. Four members of the City
Council previously voted against the license on
the grounds it would create traffic hazards.
However, Mrs. Secrest, the wife of the late
owner of the Princess, has agreed to pay for
any traffic signals that might be necessary.

Theatre supply dealers in the area reportedly
are concerned over the slowdown on conven-
tional theatre construction, which during the
past year has given way almost entirely to
drive-in activities. Few year-around theatres
have been cancelled, the equipment dealers
pointed out, but many have been delayed pos-
sibly beoause of a "watchful waiting" policy.

Ted Karatz of this city heads a syndicate
that will build drive-in theatres in Wisconsin,
and presumably in Minnesota, first two being set
for Stevens Point and Marinette, Wis.

PHILADELPHIA

Joe Farrow, formerly with MGM, is the new
office manager at RKO succeeding Addie Gott-
schalk, who has been promoted to city salesman.
Jack Forscher, booker at 20th Century-Fox,
has returned from his Florida vacation. Branch
Manager George Schwartz was enthusiastic
over the Universal-International "Unity Drive"
which opened last week.

Mr. and Mrs. Harry Biben became grand-
parents when the wife of their son, Joe, gave
birth to a seven-pound boy at Women's Hospital.
Max Bronow, Eagle Lion booker, had a visit
from his parents from Atlantic City. Sam Katz,
Y. and Y. accountant, and wife are still waiting
the arrival of Mr. Stork, due last week. Ben

Election Bet Payoii

Manager Stewart Gavette of the Pub-
lix Great States drive-in, East St. Louis,
Mo., bet Projectionist Pat Marmion that
Dewey would be elected and agreed to
push Marmion in a wheelbarrow to the
French Village Hotel, a mile east of the
drive-in, and then to pay for a steak
dinner. Hundreds of spectators, many
carrying railroad fuses to light the way,
lined St. Clair Avenue to warn approach-
ing motorists of the wheelbarrow parade.
The paying off of the bet made the local
papers, giving the drive-in much good
publicity, which at least afforded Gavette
some consolation.

(American) Harris has announced the arrival
of several re-issues. Bob Lynch, MGM, re-
turned from the New York office where he at-
tended home office conferences.

With over three years' supply of re-issues
on hand, Morry Schwarz has opened his own
film business, the Variety Film Exchange. Jack
Kraker, head of Jack Kraker Associates, is in
Doctor's Hospital with a back injury. Sid
Mesibov, Paramount exploitation head, visited
the S. & W. Advertising office sporting an alarm
wrist watch. Lewen Pizor was taken to Temple
Hospital for an emergency appendectomy. The
Republic exchange has been prettied up with a
new paint job and new lighting fixtures.

iBernice Bitterfield, biller at 20th Century-
Fox, has announced her engagement by flashing
around a 24-karat ring. Bob Anderson, new
manager at the Stanley-Warner Grange, did a
bang-up campaign for "My Father's House"
which paid off with the highest mid-week gross
in years.

HARTFORD

Members of Connecticut Allied scheduled to
attend the Allied convention in New Orleans
on Nov. 29-Dec. 1, are Maxwell Alderman, its
executive secretary ; Zelig Fishman, Al Book-
span of Fishman Theatres, and Mrs. Bookspan.
Herman M. Levy, executive seretary of the
MPTO of Connecticut, and counsel for the
Theatre Owners of America, is scheduled to
attend the Southern California Theatre Owners
meeting in Los Angeles. Also Arthur Lockwood
of the Lockwood-Gordon Theatres, and presi-
dent of TOA.

Hartford county's first post-war theatre, the
Elm, West Hartford, was opened Nov. 10, with
various executives of the Perakos Theatre Cir-
cuit, industry people, and friends attending. Vin-

cent Capuano, formerly manager of the Warner
circuit Capitol, Danbury, Conn., is managing
the house.

Lou Cohen, Loew-iPoli manager, has a new
student assistant, Lee Fiegen, formerly of
Miami, Fla., who replaces Bob Gentner pro-
moted to assistant manager at the Loew-Poli
Palace, succeeding Howie Padowitz, resigned.
George E. Landers, the Hartford division man-
ager of E. M. Loew's Theatre circuit, is mak-
ing plans to be in Detroit, Mich., around Christ-
mas time, when his daughter, Marilyn, star of
"Oklahoma !" will be in that city.

OMAHA

Paramount Manager M. E. Anderson left for
a sales meeting in San Francisco. B. C. Marcus,
Columbia district manager from Kansas City,
was in town. So was W. T. Keith, United
Artists district manager from Kansas City,
making his maiden trip to Omaha.

Dorothy Weaver, assistant 20th-Fox cashier,
is back at work after an operation. George Mon-
roe, owner of the Fort Theatre at Kearney,
Neb., has been confined to his home due to ill-
ness. Lois Brown, Paramount picture report
girl, is vacationing.

Bill Toni, head of maintenance for Tri-States,
was here from Des Moines. He and District
Manager William Miskell went on to Grand
Island. Faustine Boyer is new as an inspectress
at MGM.

Charles Lorenz, MGM head shipper who has
been ill several months, has returned to work.
A. F. Cumings, head of MGM exchange opera-
tions, was in the city. So was Norman Pyle, ex-
ploiteer from Chicago. Jake Gillen, youthful
owner of the White River Theatre, White
River, S. D., was killed in an auto accident.

OKLAHOMA CITY

R. Lewis Barton, owner of the R. Lewis
Barton circuit in Oklahoma, has been appointed
Oklahoma County chairman of the 1949 March
of Dimes. County chairmen will map organiza-
tion plans and name Oklahoma City campaign
heads in the near future.

Charles W. Hudgens has been appointed Okla-
homa City manager for Universal-International,
replacing Henry M. Martin, who was promoted
to Dallas manager. Hudgens joined U-I as
assistant booker in 1942 and was named sales-
man the following year.

The story of Oklahoma's Belle Star is show-
ing at the Warner Theatre, Oklahoma City in
the film "Belle Starr's Daughter."

The Home Theatre, Oklahoma City, is fea-
turing a new children's admission price of 20c
any time. The theatre has also opened a new
parking lot in conjunction with an Oklahoma
City automobile dealer for theatre patrons.

WASHINGTON

New members of the Variety Club of Wash-
ington are : William H. Benedict, motion pic-
ture producer ; Paul Linson, manager of the
Greenbelt Theatre ; and Frederick G. Rippin-
gale, salesman at Loew's, Inc. Walter Earl
Davis, salesman at Universal, has accepted a
position as branch manager at Film Classics.

Out-of-town visitors who attended the Va-
riety Club dinner dance at the Statler on Nov.
20, were Mr. and Mrs. Sidney Bowden, Miss
Becky Bowden and Mrs. William S. Wilder,
of Norfolk, Va. ; Mr. and Mrs. T. I. Martin,
of Culpepper, A^a. ; Cyril Mee of Winchester,

WORLD PREMIERE. Rain did not deter interested crowds from gathering outside the
Victoria Theatre, New York, for the premiere of "Joan of Arc." Above, left, the brightly
illuminated frontal display, and, right, Star Ingrid Bergman and Director Victor Fleming.

SHOWMEN'S TRADE REVIEW, November 20, 1948

25

REGIONAL NEWSREEL

Va. ; D. A. Peterson, of Philadelphia; and Mr.
and Mrs. Bud Rose of Baltimore.

Film Classics Manager Max Cohen is being
transferred to the New York office. Loew's
Eastern Division Manager Carter T. Barron is
back at work looking hale and hearty after his
vacation.

Local F 13, IATSE, held nominations for
officers on Nov. 1 with elections to be held
Dec. 6. Nominated, and unopposed were : Agnes
Turner, president ; Sara Young, business agent ;
Anne Griffin, financial secretary. Jack Kohler,
20th Century-Fox booker, spent a weekend in
New Jersey, visiting his family. Twentieth Cen-
tury-Fox will have a Christmas Party on Dec.
18 in the Fox offices on New Jersey Ave.

Another famous gin rummy tournament and
dinner will be held for members only in the
Variety Club rooms on Nov. 29. Sam Forst and
Morris Kraft will supply the dinner. Dave
Legum will be King for the Night. Prizes will
include two television sets and two portable
radios.

TORONTO

Blackouts three times daily, Monday to Fri-
day inclusive, and one at night, totaling two
hours and 45 minutes have aroused consternation
among managers of neighborhood and suburban
theatres who fear the Hydro-Electric Commis-
sion will be forced, because of power shortage,
to extend the blackouts until spring. Both
Famous Players and Odeon of Canada have dis-
continued afternoon performances until they
can install their own power units. Night shows,
however, are started at 7:45.- Theatre business
has been badly hit throughout Ontario Province,
except for theatres having their own generating
plants.

Vic Nowe is the manager of Odeon's new
Hyland which opens with "Hamlet" on Nov. 22.
He had managed the Danforth, Toronto, and the
Kent, Montreal. Famous Players opened on
Nov. 11 the Centre in Windsor, Ont. Openings
of new Odeon theatres at Port Arthur and Fort
William were attended by Odeon Vice-President
George H. Peters, Eastern General Manager
C. J. Appel and Public Relations Director A. J.
Laurie. Steve McManus, formerly of the Odeon,
Kingston, is district manager and manager of
the Fort William theatre, and Leonard McGuire,
formerly of the Somerset, Ottawa, is managing
the Port Arthur house.

0. R. Hanson, general manager, and Isabel!
Oulahan of the religious films division of the
J. Arthur Rank 16-mm. Films of Canada, Ltd.,
are on a business trip to England. William C.
Watt, former manager of the Strand, Simcoe,
Ont., is the new manager of the dual Holly-
wood, Toronto, key house of Allen's Premier
Theatres. Jack Silverthorne has been transferred
from the Strand, Tillsonburgj to the Simcoe
Strand.

LOUISVILLE

Oscar Fine of Premier Theatres, Evansville,
Ind., was a film row caller on his way to the
Indiana Theatre Owners meeting in Indian-
apolis. The Louisville Strand will get a new
marquee, letters, structural glass front and
poster cases. Manager George Jaeggers of the
Elks Theatre, New Albany, Ind., attended the
Indiana-Notre Dame football game. Jimmy Dor-
>ey and orchestra gave a concert Friday.

The Columbia Auditorium, now undergoing

Live Ones?

They're starting to give away turkeys
at the Los Angeles theatres, with cus-
tomers getting tickets from their local
merchants.

complete remodeling, will again be used for
films, stag shows, concerts, etc., as it was before
the war. It will seat 1,065. J. T. Kennedy, Jr.,
has bought projection equipment for his re-
cently-acqiured Stanton, Stanton, Ky., through
the Falls City Equipment Company which has
lately installed new seats in the Veterans The-
atre, Tompkinsville, Ky., the Rialto, Marengo,
Ind., the Melody, Bardstown, Ky., and the bal-
cony of the Grand, Evansville.

Seen on the row in one of his infrequent
visits was F. X. Merkley, of the Rialto, Colum-
bia, Ky. Other visitors included : Edwin St.
Clair, Homer Wirth, Guy Roehm, G. M. May,
J. T. Kennedy, Jr., Oscar Hopper, Robert
Enoch, W. Tyler Smith, A. H. Arbenbright,
R. W. McClanahan and J. V. Snook.

HARRISBURG

The Rio Theatre has revived the Junior Town
shows after several years' lapse, and Manager
Francis DeVerter, satisfied with their success
on two Saturday mornings, will continue them.
Ed Smith is again emceeing the shows, half of
each program being broadcast over WOMB.
{Continued on Page 26)

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SHOWMEN'S TRADE REVIEW, November 20, 1948

REGIONAL NEWSREEL

- (Continued from Page 25)
Shows get 10 daily WCMiB spots, and trailer,
valances and lobby display at the Rio. Manager
Mitchell Garfinkle said the Moose, Elizabeth-
town, which suffered $30,000 damage in a fire,
will be reopened following repairs. The Himmler
in Dallas will have new projection system and
high intensity lamps.

Rachel Woll is the new candy girl at the
Colonial, succeeding her sister, Irene Ralph.
Fabian's Lou Golding and Herman Nowitsky
were in town. Columbia Exploiteer Ed Rosen-
baum was here on "Gallant Blade" campaign.
Fabian Publicist Edgar Goth was one of the
chiarmen of the Optimists Club "Smile Day"
program which selected Businesswoman Jean-
nette Howell as "Optimist of the Week." Betty
Lou Steinmueller, former secretary to State
Theatre Manager E. G. Wollaston, had her
photo on the front page of the Evening News
on account of her being a "Smile Day" leader.

ATLANTA

The Atlanta Variety Club will install new
officers at a dinner at the Brookhaven Country
Club on Dec. 13. Kay Exchanges Special Rep-
resentative John Jarvis is visiting the Kay
office in New Orleans. Lam Amusement Com-
pany President O. C. Lam says the company
will open its new Negro theatre in the spring ;
also its new house at LaGrange, Ga.

Betty Watson, assistant to Harvey Smith at
the Tower, is now a singer for radio station
WBGE. Lee Goldsmith, transferred here from
Cleveland by Universal-International, has left
for his new U-I post in Detroit. Monogram
Southern Exchanges President A. C Bromberg
is back from a Hollywood, Calif., visit. Martha
Gunnell, ill for several months, has resumed her
job at Kay exchange and Joan Howard is leav-
ing for housekeeping duties. Quiz Night General
Manager Charlie Clark has returned from Jack-
sonville. Columbia Florida Representative Al
Rook was an Atlanta visitor.

Paramount Branch Manager of Operations
Al Schwalberg and Southern Publicity Chief
Leonard Allen visited the local Paramount
office. Johnnie Sruggs, former MGM head ship-
per here, but now in Florida, was another film
row visitor. Grady Farmer, new owner of the
New Theatre, Slocomb, Ala., hopes to open the

BROTHERHOOD CHAIRMAN. RKO

President Ned E. Depinet (left) accepting
the chairmanship of the National Conference
of Christians and Jews motion picture com-
mittee from General Chairman Nelson A.
Rockefeller. The observance of Brotherhood
Week will be Feb. 20-27 with a "kick-off"
luncheon Nov. 23 at the Waldorf-Astoria,
New York. Newsreels will carry the Brother-
hood message and lobby displays will be
available for theatres, Depinet said.

house the latter part of the month. Astor Pic-
tures "Snake" Richardson is all pepped up at
the three-page spread accorded his new color
picture "Jivin' in Be-Bop." Astor Pictures
President R. M. Savini, while here recently,
was given a big write-up on his film career in
the Atlanta Journal.

J. D. Guerry, Community Theatres' mainte-
nance man, died recently after a brief illness.

BOSTON

Joan Mansfield, pretty and popular assistant
to Warner Bros. Publicist Art Moder, is sport-
ing a platinum and diamond engagement ring.
The lucky man is Walter J. Brannigan of the
FBI on the west coast.

Warner Bros. District Manager Forrest D.
Moore has resigned to enter business for him-
self in his home town of Pittsburgh.

The New England premiere of "The Red
Shoes" took place on Thursday, Nov. 18, at the
newly-decorated Majestic Theatre. All proceeds
from the opening night go for the benefit of
the Community Fund Drive. Many stars of
stage, screen and radio were scheduled to at-
tend, in order to make it a real Hollywood
opening.

Madison Pictures . President Lew Breyer, in
announcing opening of new quarters in Boston,
stated that Springfield, Providence, Worcester,
Portland, New Haven and other key cities would
see its "packaged show" of "Prisoner of Japan"
and "Bombs Over Burma" which has just com-
pleted a first-run Boston engagement.

Paramount has promoted its Boston Sales
Manager Edward Maloney to manager of its
branch at Albany, N. Y., succeeding Ed Ruff,
resigned. New Haven Salesman Jack Brown
succeeds Maloney as sales manager in Boston;
local Booker Wendell Clement is moved up to
booking manager.

MILWAUKEE

The Pix Theatre, Whitehall, Wis., is reported
sold by Erskine Theatres of Milwaukee to Har-
old Saxlund of West Salem, Wis., who will
manage it, replacing Colonel Larson. The vil-
lage board of Wonewoc, Wis., will vote on the
issuance of $29,800 in bonds, its legal bond limit,
to finance a theatre. A private group of men
bought a lot for a theatre some years ago, but
the village has now taken the matter in hand.

Peerless Theatre Corporation has been formed
by John A. Decker, Doris Nieman and Cath-
erine Oberle to buy, sell and lease theatre. Mary
Mucci, 20th-Fox cashier, is back from vaca-
tion ; while in St. Louis she visited Mrs. Helen
Bliss Brook, former MGM head inspectress
here.

The small residential Atlas, Milwaukee, was
stench-bombed by someone in the audience,
Sunday, Nov. 7, and patrons had to file out.
Performance was resumed after the fire de-
partment had ventilated the theatre.

Manager William Lalor of the four theatres
in Janesville, Wis., states that, due to increased
operating costs, admissions would be raised
this month at the Myers and Jeffries to 60 and
80 cents on Sundays and 76 cents for the rest
of the week, while at the Apollo and Beverly,
early bird admissions will be 55 cents, 50 cents
for other performances except on Sundays when
the scale will be 65 cents. Student prices will
be 30 cents plus tax. Lalor said the Beloit the-
atres were considering similar increases.

Horace Fasig opened his Gilman, Gilman,

ACCEPTS WITH THANKS. Jack Schlai-
fer, recently named general sales manager of
the company, is to be honored by Eagle Lion
in "The Jack Schlaifer Testimonial Drive"
and is shown above receiving best wishes
from William J. Heineman, Eagle Lion's
vice-president in charge of distribution.

Wis., on Nov. 1. F. J. Bickler succeeds Myrick
A. Neumann as manager of the Fox, Stevens
Point, Wis. Neumann remains as manager of
the Lyric. Bickler was former manager of the
Odeon, Beaver Dam, and acting supervisor for
Fox-JWiisconsin in the southern district of the
state.

COLUMBUS

Assistant City Attorney Robert E. Leach has
prepared a new ordinance by which sound equip-
ment for commercial purposes in Columbus
would be outlawed. City judges have declared
two-thirds of the present anti-noise ordinance
to be unconstitutional.

Vincent Moran is the new assistant manager
of the Grand. Columbia's Milt Young was here
arranging for a two-day p. a. by Starlet Terry
Moore in "The Return of October," which is
due here at Loew's Broad on Thanksgiving.
First free admission film at the Columbus Gal-
lery of Fine Arts was the French "Pearls of
the Crown." Harold Faught, who quit as man-
ager of the Colony and Forum, Hillsboro, O.,
is managing a jewelry store in Jackson, O.

New rural zoning law in Franklin County,
not applicable to Columbus and other cities with
their own zoning laws, was approved by voters
in 16 of the 18 townships at the recent election.
Prospective builders of drive-in and indoor
theatres in rural areas must now obtain zoning
certificates from the County Planning Com-
mission.

CLEVELAND

The Will Rogers Memorial Hospital Drive
is off to a good start in this territory. Last
week the drive committee, I. J. Schmertz, chair-
man, Harry Goldstein and Meyer S. Fine, held
exhibitor meetings in Toledo, Akron, Youngs-
town, Steubenville, and Marion, where leading
exhibitors pledged support by buying blocks of
donation books and by theatre collections. A
meeting of Cleveland exhibitors is planned for
the coming week.

Lou Averbach has been apopinted assistant
to Paramount District Manager Harry H.
Goldstein. He was formerly assistant to Para-
mount Division Manager Earl Sweigert.

William Levy who recently took over as
United Artists manager, is returning to the

SHOWMEN'S TRADE REVIEW, November 20, 1948

27

REGIONAL NEWSREEL

foreign field in which he has spent most of
the past 18 years. His successor here is Sidney
Cooper, promoted from the Detroit sales force.

P. E. Essick and sons, Ray and Jack, with
their wives will join the Cleveland contingent
attending the national Allied convention in
New Orleans. Others in the party from here
will be Mr. and Mrs. Ernest Schwartz, Mr.
and Mrs. Max Lefkowich, Bertram Lefkowich,
Mr. and Mrs. Henry Greenberger, Mr. and
Mrs. Leo Greenberger, Mr. and Mrs. Jack Shul-
man, Mr. and Mrs. M. B. Horwitz, Mr. and
Mrs. Meyer Fine, Mr. and Mrs. Sam Stecker,
Mr. and Mrs. Abe Kramer.

Andrew Zill, projectionist at the Mayland
Theatre and Ann Gunsch, cashier at the Ezella
Theatre where Zill was formerly stationed, are
being married this week.

Arthur Ayres, 50, veteran projectionist, who
has manned the Embassy Theatre booth ever
since it was built, died suddenly this week of a
heart attack. He is survived by his widow and
three daughters.

ST. LOUIS

The Film Council of Metropolitan St. Louis
has been formed here, with Willis R. Reals,
dean of the university college of Washington
University, as president, to assist in the use of
16-mm. educational pictures by institutions, in-
dividuals and organizations. The Council will
preview educational films, give instructions in
their use, aid in planning programs and engage
in research on sources of materials for visual
education. Other officers of the Council are :
Louis M. Nourse, assistant librarian in the St.
Louis public library, vice president; LeRoy
Congdon, downtown Y.M.C.A. program direc-
tor, secretary; Virgil Borders, executive secre-
tary of the National Conference of Christians
and Jews, treasurer. Program chairman is Neil
Lee Jenkinson, assistant director of audio-
visual education in the public schools.

Local Monogram Film Salesman Sol Hankins
has been promoted to manager of the company's
Omaha exchange. Hankins has had long experi-
ence as film salesman, branch manager and
operator of his own states' rights exchange.
Bill Emas is now head booker here for Mono-
gram, succeeding Johnny Morphet. Adolph Rose-
can, owner-manager of the Princess, reports
thieves broke into his home and stole jewelry
valued at $335. Mike J. Conner is Eagle Lion's
new Missouri salesman.

The following permanent committees were ap-

>K CENTRAL. ^

pointed at the recent meeting here of the Mo-
tion Picture Theatre Owners of St. Louis,
Eastern Missouri and Southern Illinois :

Legislation — Fred Wehrenberg, St. Louis, chairman;
Dean Davis, West Plains; Bob Marchbanks, Columbia;
Tommy James, St. Louis ; Charley Weeks, Dexter,
all in Missouri;, George Kerasotes, Springfield; Isadore
Weinschienk, Alton; Edward Fellis, Hillsboro; Bill
Griffin, Cairo, and Tom Bloomer, Belleville, all* in
Illinois.

Executive and Membership (outstate) — L. J. Wil-
liams Union, Mo., chairman; John Minardi, St. Louis;
Harry E. Miller, Festus, Mo. ; Russell Armentrout,
Louisiana, Mo. ; Sam Pirtle, Jerseyville, 111. ; Johnny
Gianchetto, Springfield, 111. ; Carson Rodgers, Cairo
111. ; Caesar Berutt, Rolla, Mo., and G. Carey, Pop-
lar Bluff, Mo.

Executives and Membership (St. Louis area) — Louis
Ansell, chairman ; Clarence Kaimann, Fred Wehren-
berg, Tommy James, Frank Speros, Ben Lueken,
Russell Bovim, Sam Levin and Mrs. Bess Shulter,
all of St. Louis.

Bulletin — Maury Davis, chairman ; Dean Davis,
West Plains, Mo., Tom Edwards, Farmington, Mo. ;
L. J. Williams, Union, Mo. ; Fred Wehrenberg, St.
Louis and Tom Bloomer, Belleville, 111.

VANCOUVER

Famous Players' Orpheum lost $55 and the
Capitol $80 last week when a thug pushed a
note through the ticket-office window : "Hand
over the money or I'll shoot." Police think it
was the work of the same man. Frances Lang-
ford, who entertained servicemen during the
war, headed a Remembrance Day entertainment
troupe at the local Military Hospital. She was
accompanied by her actor-husband, Jon Hall.
Herb Call, formerly Columbia manager in
Calgary, is back in Vancouver in the real estate
field. Christmas party of the Vancouver Film
Exchange Employes will be held on Dec. 3 at
the Pacific Club, when a turnout of 150 is
expected.

Lilian Davis of the Kitsilano staff became a
bride on Nov. 6 and will make her home in
Saskatoon. Shirley Beaton of the Kerridale
Theatre was married the same day, but is stay-
ing in show business.

Manager Ivan Ackery of the Orpheum has
again won an award for an exploitation cam-
paign in a "T-Man" contest. Presentation of a
$250 check was made at the local Famous
Players meeting at the Vancouver Hotel by
President J. J. Fitzgibbons.

Business at the local first-runs has been of
the run-of-the-mill nature, with a few excep-
tions. Extra holiday business on Thursday of
last week helped some but was not too impres-
sive. Leaders in receipts were "Luxury Liner,"
"Tap Roots," "A Southern Yankee," and "Mr.
Blandings Builds His Dream House."

NEW YORK

GREETER AND GREETED. MGM Pro-
duction Head Dore Schary is welcomed to
New York for a series of home office con-
ferences by MGM Publicity Manager Her-
bert Crooker.

A 1948-49 crew was elected last week by
Variety Club of Albany, Tent No. 9. The fol-
lowing barkers were elected members of the
crew : Jack Bullwinkel, Nate Winig, Joseph
Saperstein, Edward Ruff, Nate Dickman, Ray
Smith, Leo Rosen, Edward Wall, Sylvan Leff,
Fred Sliter and Gerry Atkin. Charles A. Smak-
witz and Joseph Saperstein were named conven-
tion delegates, and alternates were Neil Hell-
man and Dr. Sam Kalison.

RKO Theatres President Malcolm Kingsberg
has been named chairman of the special gifts
committee for the Federation of Jewish Philan-
thropies. Quota for the amusement division is
$400,000. Among leading film executives to
serve on Kingsberg's committee are Leonard
H. Goldenson, Sam Rinzler, Murray Silver-
{Continued on Page 28)

*

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28

SHOWMEN'S TRADE REVIEW, November 20, 1948

REGIONAL NEWSREEL

FUNDS FOR MEMORIAL HOSPITAL. A check for $7,000 is handed by Harry Brandt,
center, to Chairman Clarence Eisemann of the New York Will Rogers Memorial Hospital
drive, as a down payment on the $10,000 Brandt promised he and his associates would
raise by selling tickets for a special event. Witnesses to the check-handing above are:
Jack Ellis, Leonard Gruenberg, Jack Bowen, Nat Furst and David Levy.

(Continued from Page 27)
stone, Nathan D. Spingold, Sol Strausberg, Joe
Vogel and George Skouras.

Walter Reade's first drive-in theatre at
Woodbridge, N. J., accommodating 950 cars,
was closed for the season Nov. 14 and will re-
open early in the spring. It is the first of 27
outdoor theatres planned by the Reade circuit
and was opened on Labor Day.

Paramount has promoted Buffalo Salesman
Maurice Simon to be manager of that office
in place of Mannie A. Brown, resigned. Buffalo
Bpoker John McMahon steps up to a salesman's
job, and Anthony Hassmer, apprentice booker
in Jacksonville, becomes booker in Buffalo.

A daughter named Louise, weighing six
pounds, was born Nov. 13 to Peter Levathes,
20th- Fox short subjects sales manager, and
Mrs. Levathes.

PORTLAND

With the long-continued strike, amusement
dollars are being hoarded in key cities of the
Pacific Northwest instead of being paid for
advanced admission features Via the box offices.

L. O. Lukan who has been manager of the
Green Lake Theatre, Seattle, has been named
supervisor of theatres for the B. F. Shearer
Company. William J. Van Alstine succeeds
Lukan at Green Lake. Harry Moore, former
assistant manager of the Roxy, Everett, Wash.,
has been transferred to the Tower in Bremer-
ton, where he succeeds Ted Heyder, who was
transferred recently to the Capitol Theatre in
Juneau, Alaska.

William Graeper of Graeper's Egyptian of
Portland and director of the Independent or-
ganization has called a meeting for Seattle,
with James Hone, director and Les Humph-
reys, attorney. Ralph Swan, architect attached to
the B. F. Shearer Equipment Company's staff,
has resigned and moved to California. Prior to
his departure he was honored with a dinner
and hosted by Tom Shearer.

Don Condon, motion picture booker for the
Navy, is covering Portland and Oregon key
cities. Hap Frederick, Eastern Washington
salesman for Universal-International, is back
to Seattle for conference with Manager George
deWaide.

SAN FRANCISCO

With Abe Blumenfeld, present chief barker of
the Northern California Variety Club, declin-
ing a new term; on doctor's orders, show busi-
ness members will elect a new leader Dec. 14.

New officers for the "Roustabout" organiza-
tion within the Variety Club are : Morris Rosen-
berg, president ; Phillip Harris, vice-president,
and Gene Newman, secretary-treasurer.

In staff changes in the newly-purchased Sol
Lesser-Sherrill Corwin houses here, Bob Broad-
bent, former Orpheum treasurer, has been pro-
moted to assistant manager at the Esquire;
Jack Barrett from the United Artists, replaces
Broadbent at the Orpheum. Glenn Coffee comes
to the United Artists as an assistant.

Lon Magoon, owner of two plantation the-
atres on the island of Oahu, was here shopping
for seats to re-equip his smaller house, a 350-
seat operation. Barnie Warrick, recently assist-
ant at the Fox West Coast United Nations, has
been named manager of the Broadway, Bur-
lingame. Pat Patterson, Astor Exchange head,
is recuperating at Palm Springs from a recent
illness. The new 450-seat Boyes, Boyes Springs,
Calif., has been opened by G. MacPhearson.

Dorothy Babcock, secretary at 20th-Fox ex-
change, was married here recently. Ann Riesen-
berg, assistant office manager at Film Classics,
was out for several days ill, Harold Hall,
owner and manager of the Grand, Pollock Pines,
Calif., was here buying and booking. In the
first match of the golf play-off between Freddie
Dixon, of Golden State Circuit, and Nate
Blumenfeld, circuit owner, Dixon was bested
in 14 out of 18 holes.

DES MOINES

The Des Moines Variety club, Tent No. 15,
will hold a gala double-feature event on Friday,
Nov. 26, it was announced by Chief Barker
Nate Sandler. There will be a noon business
meeting for the men and an evening dinner party
with the wives at the Standard Club with the
featured speaker to be Col. William McCraw
of Dallas, Texas, national executive director of
the Variety Clubs International.

A. H. Blank, Myron Blank and G. Ralph
Branton, head officers of Tri-States and Central
States Theatre Corporations, have left for a
business trip to New York. A. H. Blank and
Mrs. Blank were recently honored by receiving
an honorary Doctor of Children's degree from
the Raymond Blank Memorial Hospital at Des
Moines.

R. H. Dunbar, formerly of Detroit, has taken
over as Des Moines, manager for Warner Bros.
Leonard Smith, an air corps veteran who re-
cently returned from Japan, is one of Iowa's
newest exhibitors, having taken over the Fort
Des Moines Theatre. Orville Scott, manager ot
the Mayfair, Shenandoah, Ia.; has resigned.
W. R. Arndt has opened his new Palo Alto at
Ruthven, la.

DENVER

The directors of Gibraltar Enterprise theatres
will bold their quarterly meeting in the Denver
headquarters Dec. 5-8. The board includes Ed
Schulte, Casper, Wyo. ; Win. Ostenberg III,
Scottsbluff, Neb.; Ed Ward, Silver City, N. M.;
Tom Murphy, Raton, N. M. ; E. John Greer,
Santa Fe, N. M., and Cbas. R. Gilmour, Den-
ver, who is also general manager and president.

Charles Ring and Harry Barnes will open
on Nov. 25 the Pine a 275-seat quonset-type
theatre at Crook, Colo., which will open the
town to movies. Merle Gwinn, RKO salesman,
has resigned and on Dec. 1 will complete the
purchase of the Zorn, Benkelman, Neb. Mrs.

Ken MacKaig, wife of the United Artists
manager, was operated on at St. Anthony's
hospital.

Included in the list of delegates from Denver
who will attend the Allied convention in New
Orleans are Mr. and Mrs. Harris Wolfberg;
Mr. and Mrs. John Wolfberg; Mr. and Mrs.
Joe Ashby ; Walter I bold and Robert Patrick.
Enroute the Ashbys will visit their daughter in
Miami, Okla.

Tom Knight, owner of the Acme, Riverton,
Wyo., and Mrs. Knight, went to Dallas, Texas,
to visit their son who is in college there. Max
Campbell has sold the Trenton Trenton, Neb.,
to Lloyd Taylor.

Richard Dirkes, Universal auditor, is looking
accounts over at the local exchange. Dick Staf-
ford, Universal head booker and office man-
ager, has been moved to Kansas City as U-I
head booker there. He will vacation in New
York state. Richard Fulham has resigned as Re-
public salesman and has gone to Dallas, Texas,
as an Eagle Lion salesman. Thomas C. Smiley,
former MGM salesman in Cincinnati, has taken
over the Selected Pictures exchange and will be
general manager.

KANSAS CITY

Senn Lawler, Fox Midwest chief of publicity
and advertising, is on a trip through the south-
east.

M. G. Shackleford is a new Warner Bros,
salesman.

Warners Western Sales Manager R. H.
Haines was out from New York last week
looking over the territory. He trained into
town with Hall Walsh, St. Louis, district
manager, and both took off with Russell Bprg,
K. C. branch manager, for Des Moines.

Jim Foster, manager of Durwood's Electric
Theatre in St. Joseph, Mo., is back on the job
after a vacation. He has Gene Blanchard as a
new assistant. Stanley Durwood, general man-
ager of the Durwood circuit, last week an-
nounced plans for the company's first drive-in
theatre in St. Joseph, Mo. Work will begin
around Dec. 1 on the 1,000-car theatre which
will cost $175,000.

John Lynn, assistant manager of the State,
Jefferson City, Mo., a Durwood house, was
married to Ida Brendel last month.

Roy Rogers and Dale Evans were due in
here Thursday (18) to head up "Cowtown,
U. S. A.," at the convention of the Future
Farmers of America. Attendance at the show
was limited to members of the farm youth or-

SHOWMEN'S TRADE REVIEW, November 20, 1948

29

REGIONAL NEWSREEL

ganization and their guests. The Chamber of
Commerce, the American Royal Association
and the Saddle and Sirloin Club sponsored the
show.

DALLAS

Chairman of the committee of Texas show-
men who will arrange for the testimonial
banquet for R. J. O'Donnell, national chief
barker of Variety Clubs International, on the
occasion marking his 25 years in Texas show
business, is Raymond Willie. Other members are
Julius Schepps, William O'Donnell, James O.
Cherry, Ray Beall, Torrance Hudgins and
Francis Barr. Texas Variety Clubs are giving
the banquet in the Crystal Ballroom of the
Baker Hotel here on Dec. 4.

Universal-International's former Oklahoma
City Branch Manager Henry M. Martin has
been promoted to manager of its Dallas branch.
He joined the company as an accessory clerk
in 1935 in Oklahoma City and was successively
booker, salesman and manager.

NEW HAVEN

Dan Finn, general manager of the B. and Q.
theatres in Boston, went to New Haven to
check opening of new B. and Q. Elm Theatre in
Elmwood, Conn. Joel Levy, Loew's New York
booking office, was in for a weekend visit with
Harry Shaw and to set some deals.

Mollie Rosenthal, wife of Loew Poli man-
ager Morris Rosenthal, suffered a broken wrist
as the result of tripping in basement of her
apartment. Pneumonia has bedded Frances
Grand, cashier of Astor Theatre, Bridgeport.

PITTSBURGH

Approximately 800 persons, including dele-
gates from 31 Variety Club Tents all over the
United States and many prominent showmen
attended the 21st annual banquet of the local
Variety Club, the mother tent, on Sunday, Nov.
14. As is the annual custom, a new baby —
George V. Barker IV, was adopted by the local
club. The presentation was made by Sam Fine-
berg, retiring chief barker, and acceptance by
George Eby, newly elected chief barker. Instal-
lation of new officers followed the- dinner, which
was served in a circus background. Among the
speakers were : Mayor David L. Lawrence,
County Commissioner John J. Kane, John Royal
of the National Broadcasting Company, Robert
O'Donnell, head of Variety Clubs International.
Co-toastmasters were Norman Frescott, ex-Gov.
Harold Hoffman of New Jersey and Col. Wil-
liam McCraw of Dallas, Tex,, vice-president of
Variety Clubs International.

A daughter was born to Mr. and Mrs. Jack
Bellman this week ; Bellman is sales representa-
tive for the Screen Guild.

The beautiful new Manos Theatre in Mones-
sen, Pa., had its gala opening Nov. 17. United
Artists Salesman Jack Meadows has resigned
because of ill health. Kenneth Hahn, relief man-
ager for the Harris theatres, has been made as-
sistant to J. T. McGreevey, circuit buyer and
booker. Succeeding him as relief manager is
Joseph Migliozzi, assistant at the J. P. Harris
Theatre ; Frank Kunkle from the Senator re-
places Migliozzi.

It is reported here that F. D. "Dinty" Moore,
district sales manager for Warner Bros. The-
atres in Boston and New England, has resigned
to return to Pittsburgh and become a partner
with Sam Fineberg in a theatre supply house

Sues for Permit

The American Drive-In Theatre and
owner of property at Crittenden Drive
and Southern Railways, Louisville, have
filed suit to compel the planning and
zoning commission to allow the building
of a drive-in at that location. Permission
was refused some time ago to reserve the
land for a possible state fairground site.
Property owner holds the commission
had no right to do that.

with James H. Alexander who recently sold his
interest in the company to Moore and is re-
tiring.

His many friends in the industry were sad-
dened to learn of the death last week of
Charles Truran, who for many years operated
the Academy Theatre in Meadville, Pa. Miss
Mayme Forestell, switchboard operator for the
Harris Amusement Company for more than 30
years, died on Monday of last week from a
lingering illness. Funeral services were attended
by the entireo Harris organization.

CHICAGO

Attorney Thomas McConnell argued on Tues-
day of this week in the seventh court of appeals
before Judges Fred Sparks, Sherman Mir.ton
and Luther Sweigert that the RKO corporate
structure showed that the Palace, Chicago, was
in fact under RKO management. Myles Seeley
for the defendant, argued that the RKO cor-
porate setup did not show ownership of the
theatre. The judges took the case under advise-

ment. Judge Michael Igoe has postponed to a
date to be selected later, hearing in the Jackson
Park case for $100,000 additional damages.

Various Chicago theatres will return this year
to the old Thanksgiving custom of giving away
turkeys. Bartelstein's Ridge arranged with
nearby merchants to donate 150 pounds of
turkey for its giveaway show on Nov. 22.
Recent pay rise for Chicago theatre janitors
give them the highest rate of pay in the country
— $1.32V2 an hour. President E. Wagner of
Wagner Sign.; and his wife have gone to their
farm, Bonner, Ark., for a visit. Oscar Holmes,
head of the Holmes Projector Company and
veteran theatre projector manufacturer, has
organized the Holmes Television Projector
Company.

The Chicago law firm of Mayer, Meyer,
Austrian and Piatt has been retained by War-
ner Bros., Loew's (MGM), RKO, United
Artists, Columbia and Universal in the Tiffin
Theatre case. Paramount and Balaban and Katz
will be represented by Edward Johnston. An-
swers are due before Judge Walter LaBuy Dec.
20.

Variety Club directors on Nov. 23 will select
delegates to the convention ; new officers will
be nominated at the meeting. Mrs. Eva Wilson
has installed new booth equipment in the Brown,
Alt. Sterling, 111. Leo Huffer has reopened
the Wayne, Waynesboro, 111., after being closed
some months for improvements.

Balaban and Katz Legal Head Morris Leon-
ard is back from a hospital checkup. B&K tele-
vision station WBKB will spend $100,000 on
improvements and reconstruction. Chicago Film
Service is now handling distribution of films
for H. N. Spanuth's Film Studios of Chicago.

BOOK TODAY FOR TOP GROSSES— A NATURAL FOR
YOUR BOX-OFFICE— IT'S CRAZY, ZANY & TIMELY!

^vaS it *?oday!

RELEASED THRU ASTOR PICTURES CORP.

ASTOR EXCHANGES: Astor — Atlanta; Bay State — Boston; Pam-o — Buffalo; Astor — Charlotte; Capital-
Chicago; Screen Guild — Cincinnati; Imperial — Cleveland; Astor — Dallas; Selected — Denver; Allied — De-
troit; Selected — Kansas City; Astor — Los Angeles; Astor — Milwaukee; Independent — Minneapolis; Connecticut
Films — New Haven; Dixie Film — New Orleans; Bell Pictures — N. Y. C ; Capital — Philadelphia; Astor —
San Francisco; Crown — Pittsburgh; Special Attractions — Seattle; Screen Guild — St. Louis; Equity —
Washington, D. C ; Peerless Film Canada — Toronto — Winnipeg — Montreal.

You can reach
the Moon

IN THE

fi CRESCENT CITY

29-30

* A *

The ' -k

ALLIED STATES ASSOCIATION

OF

MOTION PICTURE EXHIBITORS

WELCOMES ALL THE INDEPENDENT EXHIBITORS TO THE

1948 NATIONAL CONVENTION

A PROGRAM OF CONVENTIONAL ENTERTAINMENT

MON., NOV. 29

*******

RESERVATIONS

ALLIED THEATRE
OWNERS OF GULF

STATES INC.
223 SO. LIBERTY ST
NEW ORLEANS, LA.
Sponsors

THIS is an Independent Exhibitors Meeting

BRING Your Problems With You

SHOWMEN'S TRADE REVIEW, November 20, 1948

31

Box-Office Slants

The Boy With Green Hair

(Continued from Page 18)
one would know he is a symbol of the horror
of war. However, he eventually succumbs to
the clamor and has his hair shaven com-
pletely. But at the end, the people realize
their mistake, and we know his hair will
grow back — green.

Comment: One of the most outstanding
films ever made, this powerful denunciation
of war has been done with amazing skill.
Dean Stockwell is memorable as "The Boy"
and it is difficult to see how the award-givers
can miss him this year, if only to create a
special division for his magnificent perfor-
mance. Pat O'Brien does the finest acting
of his career as the great-hearted old Irish-
man who befriends the lad. The numerous
children who fill the story, especially 'those
in the war orphan-come-to-life sequence, are
perfectly cast. Dore Schary deserves the
highest praise for his courage and ability
in bringing forth this picture, ironically one
of the last he made for RKO. Director Joseph
Losey shows rare understanding in his ma-
neuvering of the wonderful but difficult ma-
terials handed him. Special credit must go to
Betsy Beaton, whose fertile brain originated
the highly provocative and unique story. The
picture is a standout in all technical depart-
ments, too, particularly Leigh Harline's mu-
sical adaptation of the popular and very
appropriate song, Nature Boy. "The Boy
With Green Hair" should make money be-
cause of its unique theme, plus excellent
word-of-mouth, the name draws and the ap-
peal of Technicolor.

The Man from Colorado

(Color by Technicolor)
Columbia Period Western 99 mins.

AUDIENCE SLANT: (Adult) A better-
than-average period western which, because
of its psychological theme, is best suited to
audiences a few notches above the Saturday
matinee crowd. However, there's plenty of
shooting, riding, action and one or two hang-
ings, all in Technicolor.

BOX-OFFICE SLANT: Preferred play-
ing time and a strong exploitation campaign
should make this click at the box-office.
Should top the other feature in double-bill
situations.

Cast: Glenn Ford, William Holden, Ellen Drew,
Ray Collins, Edgar Buchanan, Jerome Courtland,
James Millican, Jim Bannon, Wm. "Bill" Phillips,
Denver Pyle, James Bush, Mikel Conrad, David Clarke,
Ian MacDonald, Clarence Chase, Stanley Andrews,
Myron Healey, Craig Reynolds, David York. Credits:
Produced by Jules Schermer. Directed by Henry Levin.
Screenplay by Robert D. Andrews, Ben Maddow.
Original story by Borden Chase. Photography, William
Snyder. Technicolor color director, Natalie Kalmus ;
Associate, Francis Cugat. Art direction, Stephen
Goosson, A. Leslie Thomas. Musical score, George
Duning. Musical direction, Ben Stoloff.

Plot: During the Civil War, men were
fighting in the west to maintain or cut off
the flow of gold to the Union. This is the
story of a troop of Union cavalrymen who
corner a band of Confederates, and of the
Union colonel, who has become an uncon-
trollable killer. When the war is over, his
best friend, a captain, tries to restrain him.
His acts of violence turn his wife against him
and she flees to the captain, who has loved
her for years. They are trapped by the
colonel, who sets fire to the town and their

Arthritis Trailer

Screen star Ida Lupino appears in a
one-minute trailer appeal for the current
Arthritis and Rheumatism Foundation
drive, which began Nov. 15 and is aimed
at providing $2 million for a national re-
search program and for the dissemination
of information on the crippling diseases.
Floyd B. Odium is chairman of the
Foundation board of directors, while Dr.
W. Paul Holbrook is president and Em-
erson Foote is chairman of the executive
committee. National release of the trailer,
included in all newsreels, was to begin
Nov. 19.

hideout. They escape, and in a final reckon-
ing, the colonel is killed.

Comment: Psychology has invaded the
west. In this better ^than-average period wes-
tern, Glenn Ford is truly a psychological
case: a man whom the Civil War has made
an uncontrollable killer. As a Federal judge
in a small frontier town, he is merciless in his
administration of justice, often carries out
the death sentence without benefit of proper
trial. Glenn Ford plays this pathological killer
convincingly — occasionally a little too much
so, thus permitting the characterization to
get out of hand and provoke titters of amuse-
ment from the audience. But aside from that
minor fault, he contributes liberal histrionics
to an outdoor film that has plenty of shoot-
ing, riding, action and one or two hangings.
However, the picture's subject matter is prin-
cipally for audiences a few notches above the
Saturday matinee action crowd, and in view
of the spectacle and the Technicolor, exhibi-
tors would do well to give this offering pre-
ferred playing time and a strong exploitation
campaign. Ford has splendid support in
William Holden, Ellen Drew, Ray Collins,
Edgar Buchanan and others, and the direc-
tion (originally credited to Charles Vidor but
now credited to Henry Levin), while permit-
ting an occasional lag in pace, is on the
whole very good, as are Jules Schermer's
production values.

The Accused

Paramount Drama 101 mins.

AUDIENCE SLANT: (Adult) This melo-
drama with psychological overtones is a
woman's picture that should entertain nearly
all types of audiences. Loretta Young stands
out in the principal role of the psychology
professor, while Wendell Corey scores as
the detective.

BOX-OFFICE SLANT: There is box-
office lure in the excellent cast names,
and the woman's picture angle should also
insure good returns.

Cast: Loretta Young. Robert Cummings, Wendell
Corey, Sam Jaffe, Douglas Dick, Suzanna Dalbert,
Sara Allgood, Mickey Knox. Credits: Production, Hal
Wallis. Direction, William Dieterle. Screenplay, Ketti
Frings, based on the novel by June Truesdell. Photog-
raphy, Milton Krasner.

Plot: Loretta Young, a doctor of psycholo-
gy, kills one of her students while fighting off
his advances. Terrified, she attempts to keep
herself out of the case completely. Robert
Cummings, the dead man's relative, innocent-
ly makes things difficult for her when he and
Wendell Corey, representing the police, grad-
ually wear her down because of her guilt
complex. B'oth the men fall in love with her,
and in the final trial of the case the audience
is assured she will be cleared.

Comment: This melodrama with psycho-
logical overtones should entertain nearly all
types of audiences. With the exception of a

few prolonged moments, the picture suc-
ceeds in maintaining suspense right up to the
courtroom climax. In the principal role of a
psychology professor who unintentionally
kills one of her students while fighting off
his advances, Loretta Young comes up with
a performance which she delineates compe-
tently and clearly. Although she is capably
supported by Robert Cummings and Wendell
Corey, it is Miss Young's role that is the
focal point of interest in spite of the fine work
turned in by Corey as the detective. This
factor, therefore, places "The Accused" in
the "woman's picture" category, and that
should redound to its benefit at the box-
office. For added measure, there is the ex-
cellent "name" cast that should arrest atten-
tion, plus an intriguing title that can play its
part in smart advance advertising and exploi-
tation. In his direction, William Dieterle
maintain the proper suspense mood, and Hal
Wallis has given the picture his customary
first-class production values.

Fighter Squadron

(Color by Technicolor)
Warner Bros. Spectacle 96 mins.

AUDIENCE SLANT: (Family) If they're
air-minded — and who isn't these days — they'll
find this picture full of thrills and action, with
the days of the Normandie Beach recalled in
vivid fashion.

BOX-OFFICE SLANT: It has to be sold
as an action film, and it will hold up its end
on this basis.

Cast: Edmond O'Brien, Robert Stack, John Rodney,
Tom D'Andrea, Henry Hull, James Holden, Walter
Reed, Shepperd Strudwick, Arthur Space, Jack Larson,
William McLean, Mickey McCardle. Credits: Written
and produced by Seton I. Miller. Directed by Raoul
Walsh. Additional dialog, Martin Rackin. Photography,
Sid Hickox and Wilfred M. Cline. Technicolor direc-
tor, Natalie Kalmus. Music, Max Steiner.

Plot: The old story of the Army brass
versus the young pilots, with the pilots out-
guessing the desk men, has been told before.
This is the same story, but carries consider-
able punch when it gets down to the invasion
of Normandy. In the accomplishment of their
duty the 17th Fighter Squadron of the 3rd
Fighter Group loses quite a few of its men.
At the end a mission has been completed, but
Major Hardin (Edmond O'Brien) has not
returned. The men set out on another mission
over Normandy, feeling that Hardin will get
out somehow.

Comment: This picture, which is somewhat
similar to "Air Force," has plenty of action
to appeal to the male sector of the audience.
Stock shots culled from the Air Corps li-
brary are intermingled cleverly with the act-
ing scenes to give the film a force based on
the rough-and-toug^ life led by the boys of
the 17th. These stock shots, which appear
to be new, so far as actual exhibition is con-
cerned, are the strength of the picture, and
give the audience a real run for its money.
Frankly, the story hardly holds up — for quite
a few customers there may be a little too
much corn. However, those who seek action
for its own sake will get their fill to over-
flowing. That is the entire selling point, and
on that point this won't disappoint.

SERVICE CORPORATION

32

SHOWMEN'S TRADE REVIEW, November 20, 1948

Hollywood Newsreel

West Coast Offices — 6777 Hollywood Blvd., Hollywood 28. Calif. — Ann Lewis, Manager

PRODUCTION PARADE

By Ann Lewis

Studio Roundup

Broderick Crawford gets the leading- role in
Columbia's "All the King's Men." Producer-
Director Robert Rossen, who has been searching
for some time for the "right" actor to play the
role of the dynamic governor who held an en-
tire state and its people in the hollow of his
hand, finally settled on Crawford as the "type."
Also cast in roles in the picture were John
Ireland and John Derek. Camera work will
start immediately after Thanksgiving.

* * *

The first picture in two years for Peggy
Ryan, who took time off for motherhood and an
engagement at the London Casino, will be Vin-
son-Equity Pictures forthcoming musical "En-
chanted Dream." Film gets under way the first
of December with Arthur Dreifuss directing for
Producer Joseph Levinson. Ray McDonald has
been set for the male lead.

* * *

After attending Harvard's famous crime clinic,
Sam Marx and Leonard Spigelgass returned to
MGM with material for "Murder at Harvard,"
mystery based on the clinic's scientific solution
of "the perfect crime." Spigelgass had enrolled
at the University in order to write the script
assigned to him by Producer Marx.

* * *

Victor Mature, when he finishes his current
stint at Paramount, in "Samson and Delilah,"
will remain at the studio for a second picture.
In this latter film, now called "Restless Angel,"
formerly known as "The Broadway Story,"
Mature will co-star with Betty Hutton. Film
will be directed by John Farrow with Robert
Fellows as producer.

* * *

The first starring role for Howard Duff, the
young six-footer who has made such rapid
strides in pictures within the last few years,
will be in Universal-International's "Illegal En-
try." Co-starred with him will be Marta Toren
and George Brent. Frederick de Cordova was
assigned to direct the picture by Producer Jules
Schermer.

* * *

Producer Nat Holt, who just finished shoot-
ing "Canadian Pacific" in Canada for 20th Cen-
tury-Fox release, announces that his next will
be "The Caribou Trail." To be made in color,
the picture will be filmed in its entirety in a re-
mote valley of British Columbia never before
used for a motion picture. John R. Sturdy, who
wrote the original story, is now at work on the
screenplay, with filming scheduled to start in
July.

* * *

John Taintor Foote will make his debut as
a producer on the W. R. Frank Production,
"Dan Patch," which Frank is making for United
Artists release. Foote wrote the original screen-
play, a story concerning the world-famous race
horse, Dan Patch. No starting date has been
set.

* * *

A new novel by William Irish, the author of
"Night Has a Thousand Eyes," has just been
purchased by Paramount. Story is a mystery-
drama called "I Married A Dead Man," and is

the adventures of a girl who, for protection, as-
sumes the identity of another, who with her
husband, has just been killed in a train wreck.
No casting for the picture has been announced.

21 Major Productions
Scheduled by MGM

Twenty-one new major productions to be
filmed in the coming months were announced
by MGM this week following conferences be-
tween Nicholas M. Schenck, president, Louis
B. Mayer, executive head of the studio, and
Dore Schary, in charge of production. Twelve
are to be in Technicolor. Eleven will be from
best-selling novels or world-famous classics,
seven are musicals and three are original stories.

The twenty-one pictures include "Forsyte
Saga," "Madame Bovary," "Storm Over Vien-
na," "Intruder in the Dust," "Greyfriar's Bob-
by," "Robinson Crusoe," "East Side, West
Side," "The Chosen," "Young Bess," "Any
Number Can Play," "Viva Zapata," "Quo
Vadis" (to be made in Italy), "Annie Get Your
Gun," "Good Old Summertime," "Three Little
Words," "Midnight Kiss," "It's a Date,"
"Duchess of Idaho," "Battleground," "Black
Hand" and "Scene of the Crime."

WB Studio Shutdown;
25-Film Backlog Cited

With the completion of "Task Force" last
week, Warner Bros. Studios in Burbank closed
the door on production until some time in Janu-
ary. The backlog situation, with some 25 films
waiting for release, was cited by the studio as
the reason for the blackout of activities.

The shutdown swelled the ranks of unem-
ployed among Hollywood workers. Only a small
personnel setup will be maintained until produc-
tion is resumed. Everyone from directors to set
workers is involved.

Warner Bros, washed up everything last week
except "Task Force," which is "on location."
Helicopter service between the U.S.S. Antietam
at sea and San Diego is bringing "rushes" to
the studio in a day's time. After the Navy heli-
copter lands the film at the Naval Air Station
in San Diego, it is air-expfessed immediately
to the Burbank lot. The film company will be
at sea another three weeks.

A bright note was injected into Hollywood's
somber scene when "I Shot Jesse James," a
Lippert Production for Screen Guild release,
went before the cameras Nov. 12 at Republic.
A budget of half-million dollars has been set,
the highest in Lippert's program of 16 pictures.
Carl K. Hittleman is producing and Samuel
Fuller, who wrote the screenplay, also directs.

On Monday, producer Leonard Goldstein
rolled "Ma and Pa Kettle" at Universal-Inter-
national with that funny team, Marjorie Main
and Percy Kilbride. Meg Randall plays the
romantic lead opposite Richard Long. Aaron
Rosenberg is set as associate producer.

Anne Baxter took over Jeanne Crain's role
in "You're My Everything" when Jeanne
dropped out to have a baby. This is the fourth
time that 20th Century-Fox has called Anne
from the bench at the last minute to go to bat
for them. Home will look awfully good to the
three 20th-Fox companies shooting in Europe,
especially home cooking. The "I Was A Male
War Bride" troupe in Heidelberg is on GI
rations ; the "Prince of Foxes" company in
Italy is eating a lot of spaghetti, and the "Af-
fairs of .Adelaide" troupe in London is on the
English austerity diet.

RKO Radio once again pushed back the
much-delayed "I Married A Communist" to
Nov. 22. However, they moved ''Sam Wynne"
into the breach; it started Nov. 16, with Martha
Scott and Jeffrey Lynn.

MGM Producer Arthur Hornblow, Jr.
launched filming in London on "Conspirator."

Lesser, Melford Him: Pictures That Appeal to All

With the accent on sentiment and humor, Julian
Lesser and Frank Melford, one of the newest pro-
duction teams in Hollywood, "aim to make pictures
that will appeal to all. Our idea is that if a picture
we make appears on a double bill, the audience will
be pleasantly surprised; and if it carries a single
bill, the family trade will attend in large numbers."

That's Lesser talking, the son of veteran producer
Scl Lesser. With Melford, who has been in the
game many years, he is determined to make pic-
tures that will be acceptable to the average exhibi-
tor. The team welcomes comments from exhibitors
and hopes to arrange close contact with them.

Lesser and Melford have purchased the rights to
four of the five top-selling books written by the
late Gene Strattcn-Porter, and have produced one,
'Michael O'Halloran." Within the next year they plan to make "The Harvester," "Laddie
and "Freckles." At present they are completing "When a Man's a Man," the Harold Bell
Wright story, for Allied Artists release, and they plan to let patrons and managers of
small and large houses in the Los Angeles area pick their favorite ending in "sneak" previews.

A continuity of working crews has been established, so that the same electricians, sound
men and others handle all of the pictures made by Windsor Productions, their company.
Results are better this way, because every person in the crew works harder and has a
greater interest than usual. — JAY GOLDBERG.

Julian Lesser

Frank Melford

SHOWMEN'S TRADE REVIEW, November 20, 1948

33

PICTURES STARTED LAST WEEK

COLUMBIA. Home in San Antone — Principals:
Ray Acuff, Jacqueline Thomas, Smoky Mt.
Boys. Director, Ray Nazarro.
MGM. Conspirator (shooting in England) —
Principals: Robert Taylor, Elizabeth Taylor.
Director, Victor Saville.

MONOGRAM. Gun Runner — Principals: Jimmy
Wakely, "Cannonball" Taylor, Noel Neill. Di-
rector, Lambert Hillyer.

PARAMOUNT. Betrayal — Principals: Dorothy
Lamour, Sterling Hayden, Dan Duryea. Direc-
tor, Lewis Foster.

REPUBLIC. Duke of Chicago — Principals: Tom
Brown, Audrey Long, Paul Harvey. Director,
George Blair.

SCREEN GUILD. I Shot Jesse James — Princi-
pals: Preston Foster, Barbara Britton, John
Ireland. Director, Samuel Fuller.
20th CENTURY-FOX. You're My Everything
(Technicolor) — Principals: Dan Dailey, Anne
Baxter, Anne Revere. Director, Walter Lang.
UNIVERSAL. Ma and Pa Kettle — Principals:
Marjorie Miin, Percy Kilbride, Richard Long.
Director, Charles Lamont.

RKO. Sam Wynne — Principals: Martha Scott,
Jeffrey Lynn. Director, Will Price.

TITLE CHANGES
"Now & Forever" Para,) now
SIN OF ABBY HUNT.
"Sun of a Gun Man" (SG) now
SON OF A BAD MAN
"Rollina Wheels" (SG) now
HIGHWAY 13.
"The Lovers" (Col.) now
SHOCKPROOF.

with the two Taylors, Robert and Elizabeth
as American stars, supported by top players
from the British stage and screen.

Pine-Thomas gave the green light this week
to their second high-budget offering under their
recently innovated policy. "Manhandled" in- .
eludes names such as Dorothy Lamour, Sterling
Hayden and Dan Duryea. Paramount releases.

The impact of illness again hit jinx-ridden
"Impact" when Brian Donlevy was sent to the
hospital suffering from an acute respiratory in-
fection. The Harry Popkin company was once
more forced to shut down until Donlevy's re-
covery.

Veteran screen actress Mae Clark won an
important role in "Gun Runner," which started
Nov. 15 at Monogram, with Jimmy Wakely
starred. The cowboy crooner sings two songs
in this one. A boys' choir of 80 voices was se-
lected to record Gene Austin's "Dream On,
Little Plough-boy," theme song for Paul Short's
"Pad Boy" for Allied Artists. Choir backs up
soloist Stanley Clements.

Politics ended for Roy Acuff last week when
lie came out to Hollywood from Tennessee,
where he was defeated for governor in the
Nov. 2 election. Acuff ran on the Republican
ticket. He started "Home in San Antone," sec-
ond of his current series for Columbia, with
Jacqueline Thomas in the romantic feminine
lead. This is an action musical featuring Roy
and his Smoky Mountain boys.

5 Paramount Films to
Start in 1949 1st Quarter

Five Paramount productions will go before
the cameras during the lirst 90 days of 1949,
according to Henry Ginsberg, studio head. In-
cluded in the quintet are Frank Capra's "Broad-
way Bill" ; "After Midnight," starring Alan
Ladd; "Restless Angel," starring Betty Hutton
and Victor Mature ; Charles Brackett and Billy
Wilder's "Sunset Boulevard"; and "Dear Wife,"
which continues the adventures of the characters
in "Dear Ruth."

LONDON OBSERVATIONS

Independents Seeing Silver Lining in Quota Cloud;
U. S. Market Factor in Govt. Financing for Pictures

Jock MacGregor

New Mirrophonic Sound
JOE HORNSTEIN has iff

By JOCK MacGREGOR

The silver lining of the quota act is show-
ing itself to the independents. With relief down
to 10 per cent in competitive areas, such situa-
tions are not compelled to play as many British
films as in the past. Indeed, many are better off,
for they can get Holly-
wood product which has
been squeezed off the cir-
cuits first run.

Delegates to the CEA's
November meeting were
full of anomalies arising
from the act. Many find
they have fared differ-
ently from their immedi-
ate opposition. Others aie
silently content. Behind
the grousing it appears
British films will have the
benefit of the circuits and
many independents will be able to play up to
90 per cent American.

The South Wales contingent cited an instance
in Cardiff. There, the "Big Three" have first
runs in the city centre in which certain British
offerings have allegedly not done so well, while
the independent Park Hall, which settled its
quota with two weeks of "No Orchids" and a
revival, has been packing them in with pictures
the' circuits could not accommodate.

Many exhibitors will exceed their quota. One
who has been given relief well below the 26
per cent he played last year is A. S. Hyde of
Shipley, Yorkshire. He plans to book that many
this season. His patrons like British films and
he makes money.

One thing is certain. The quota is to stay and
it is up to exhibitors and renters to adapt them-
selves to it. The former must make the best of
it with smart showmanship and the latter realize
they should get their pictures on release instead
of holding them pending a possible circuit deal.

Showmen are raising eyebrows at some of
the American programs on Rank's CMA group,
for there is apparently a tendency to keep back
the bigger stars. I heard it suggested as an ef-
fort to kill the star system and cut production
costs. This seems hardly possible because ABC
and the independents will play up stars and the
public will go where they please.

A renter's quibble is that under the CMA
merging of Odeon and GB ; they have only Rich
ard Hamer to call on whereas formerly, if he
rejected a subject, they could approach GB's
Arthur Brown.

Still no developments in the proposed
Butchers Film Service deal. But if it goes
through, I believe its importance cannot be
over-emphasized. Sir Alexander King will also
be on the board and with Sir Sidney Cliffs
contribution brings the cinemas up to 120. This
could be a bargaining lever to get circuit time
for the product. Since these cine-knights are
highly respected in the CEA, other independents
may well join them, thus creating a powerful
new group. Early Film Classics offerings, how-
ever, will go out through another channel.

The independent producer who hopes to
get all the money he wants from the Film
Finance Company is set for a shock when he
meets J. H. Lawrie and secretary D. S. Kings-

ley. They have obviously no intention of fur-
thering the artistic side, but are out to keep the
studios and cinemas open. They will ask many
questions and will make advances only to
distributors with sound commercial programs.

Loans will depend on circumstances and some
will be made in anticipation of an American re-
lease. First dig into the coffers is to provide
British Lion with over $5,000,000 to help 18
projects on their way. In view of Korda's
"Bonnie Prince Charlie," pressmen energetically
quizzed Mr. Lawrie on the deal and got very
straight answers. The trade will find him charm-
ing and helpful, but I fear he will have many
arguments and quite a few headaches ere long.

There is much excitement over the pro-
posed big screen television installations in West
End cinemas by Rank and ABC. What will be
televised is the question. Presumably there are
plans for elaborate developments and econo-
mies, for a lot of money is being invested.

Meanwhile American interests are buying all
the junk they can. Many will do neither Britain
nor television any good and I am sorry to think
my favorite actress will make her Broadway
debut in such a medium. The dollars earned are
not sufficient to justify the deals and I am sur-
prised the BFPA has not taken a firm hand.

"Picture Parade" re-appeared on the BBC

last week and its allegedly funny satire on the
movie world hit a new low in infantile humor.
To think it was conceived by Noel Langley,
one of the top paid screenwriters, is shocking.
It is beyond me why the industry supports pro-
ducer Peter Eton to ridicule it.

Star in 'Adventure'

Ben Johnson and Harry Carey, Jr., will be
starred in "The Great Adventure," Merian
Cooper's next production for Argosy. The pic-
ture will be filmed next spring in British East
Africa, with Cooper and Ernest Schoedsack
directing.

ARE SHOWMENS
CHOICE EVERYWHERE

FINEST QUALITY*PDQ SERVICE

NEW YORK

245 WEST 55 STREET

LOS ANGELES

1574 W WASHINGTON

Now Specializing*
in Refreshment
Service for
DRIVE-IN THEATRES/

SPORTSERVICE, Inc. Jacobs bros.
j HURST BtDG. BUFFALO, N. Yv*

Gulistcm Wilton Theatre Carpet
JOE HORNSTEIN has it!

34

Jackson ...

(Continued from Page 20)

a quick red and green paint spray will enable
you to make a complete change of design as
frequently as necessary and keep the display
always fresh and inviting.

Be sure to instruct the entire staff to start
the Merry Christmas greetings early.

Try to tie-in with the newspaper for one or
more parties for news carriers during the
month. It'll get reams of publicity.

Contact the radio stations and offer gratis
tickets for correct answers to a sustaining pro-
gram "What Do You Know About Christmas?"
Of" better still, get the station manager to set
his sales staff loose on a special merchant
period with theatre tickets going to listeners
able to tell what's-in-whose window, etc. Be
sure you get mention of the attraction playing
at your theatre on every announcement about
the stunt.

Get the radio and newspapers to act as your
partners in inviting the inmates of orphanages,
old folks homes, etc., to a Christmas party.

An excellent newspaper stunt certain to grab
no end of publicity is to issue authority to the
paper to grant free admission to your theatre
to all indigents sending their names to the
editor. Contact the clergy and offer the use of
your premises for religious services throughout
Christmas week.

If one of the bigger stores in your com-
munity is hiring a professional Santa to work
in the toy department and interview youngsters,
try to tie in your theatre. Give the store a
specified number of passes good only for kiddie
admissions and have Santa pass them out to the
visiting kids. Make them good for Christmas
week only, when you can be pretty sure of
plenty of room. Previous experience has proved
this a real business-getter, as the kids receiving
the passes are all little fellers making it prac-
tically necessary for adult companionship.

In larger cities the fire department can usually
be persuaded to put in the idle time of the men
at repairing used toys for distribution to the
poor kids. If you can get your theatre set as a
receiving station for the discarded playthings
you'll stimulate lobby traffic — and that means
customers — and garner some exceptionally fine
publicity.

Price Reduction Trials

Christmas week is ideal for two-for-one,
family nite and other similar price reduction
trials. The period is excellent to test the reac-
tion, and recipients will view your action as a
seasonal gift rather than a trial at price-
cutting which leaves you open to discontinue the
practice if it fails to bring the added attendance.

It is possible to make a tieup with some store
having a particularly difficult marketing prob-
lem or instituting a new line of service whereby
coupons good for a discount, sample or other
concession is made to your patrons. If you go
for this be sure to insist on proper newspaper
advertising and the inclusion of your theatre
name on the giveaway or concession coupon.

Be sure to relamp the entire house and
marquee with red and green bulbs. Go into the
country and get the genuine greenery to give
that snappy outdoor smell to the lobby and
front. But, make sure you treat all the branches
with flame proofing.

Get an immense Santa — the bigger the better

New Ideal Theatre Chairs
JOE HORNSTEIN has it!

— for use atop the marquee and put it up well
in advance. There's no ad better than the ex-
clamations of the kiddies whose eyes will be
searching everywhere for evidences of the com-
ing of their favorite St. Nick.

Get a trailer on your screen at once adver-
tising the sale of special gift tickets. If you
don't happen to have books, get a few thou-
sand coupons printed in dime and nickel values.
With these on hand you are in position to serve
those in search of a last-minute gift as well as
those educated to the fact that no gift is better
than movie entertainment. The dime and nickel
coupons enable you to serve all classes of pur-
chasers from the kids who want to "buy one for
Mom" to the elders who buy in quantities. Be
sure you account to Uncle Sam for the tax on
these.

These nickel and dime coupons offer an ex-
cellent chance for tieups with gas stations and
other purveyors of low-price merchandise. Make
some price concession if they will purchase
quantities for giveaway with purchases of their
wares. The coupons will, of course, have to be

COMIC BOOKS

COMIC BOOKS available from world's largest and

oldest theatre distributor. Best titles and latest issues
in stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

SOS IS DRIVE IN HEADQUARTERS— 180 Ampere
Arclamps, $795.00 a pair; complete sound projection
outfits, $1,995.00 up; New 500 Watt Western Electric
Booster Amplifiers, $650.00; New Dual in car speakers
with junction box and transformer, $16.75; new drive-
way entrance and exit signs, illuminated, $22.50; Burial
Cable, 6c ft.; Super Snaplite fl.9 lenses increase light
25%, from $150.00; 40" Weatherproof reflex horns com-
plete, $39.75. S.O.S. Cinema Supply Corp., 602 W.
52nd St., New York 19, N. Y.

HELP WANTED

MANAGERS FOR SMALL-TOWN THEATRE
OPERATION. Good salary and bonus. Anderson
Theatre Corporation, Morris, Illinois.

NEW EQUIPMENT

ONE GOOD DEAL LEADS TO ANOTHER— Ex-
hibitors keep coming back here for more — Fifteen
Ampere Rectifier Bulbs, $4.95 ; Vinylite plastic flame-
proof sound screen, sq. ft., 39}^c; Weber Syncro
Dynamic dual sound projection outfit, coated lenses,
1 KW arcs, rectifiers, RCA amplifier and two way
speakers, worth $3,000.00, $2,295.00; Masonite marquee
letters, 35c up; RCA 868 replacement Photocells,
$1.95; Replacement parts for Simplex, 40 per cent off;
Simplex BB Movements, $61.20; Splicers, $4.25;
1000 W T-20 Mogpref. C-13D, $3.95; 1500 W, $5.95;
Soundfilm amplifiers, including record player, $124.75.
S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.

SITUATION WANTED

LOS ANGELES AND LONG BEACH LICENSED
PROJECTIONIST AVAILABLE for NEW theatre
or Drive-In. Experienced, competent, conscientious
technician. BOX 630WLA, MARVISTA, CALI-
FORNIA.

STUDIO AND PRODUCTION EQUIPMENT

HOLLYWOOD AND POINTS EAST BUY FROM
SOS — 2V plastic storage batteries, new, $1.95; Unit
Eye Shuttle for Belhowell, $650.00; Bardwell McAlister
5000W Skypans, $111.75; Dinkie Inkies, $11.95; Baby
Keglites, $54.75 Baby Boomlites, $114.50; 2000W
Junior Spots, $129.50; Double Broads, $114.65;
Houston K1A 16mm processors, $3,485.00; Belhowell
35 mm sound printer, $2,750.00; 1/12HP 110V Syn-
chronous Motors, new $57.50; B. Maurer Variable
Density Recording Outfit, $2,275.00; Wall Single Sys-
tem Recording & Studio Cameras, magazines, lenses,
amplifier, mike, power supply, etc., rebuilt, $3,750.00;
Simplex 4 Star Preview Magazines, $395.00; 35mm
Threeway Sound Moviola, rebuilt, $895.00. Send for
latest Catalog. S.O.S. Cinema Supply Corp., 602 W.
52nd St.. New York 19, N. Y.

THEATRES FOR SALE

THROUGHOUT MIDWEST, SOUTHWES1
LARGEST ASSORTMENT. Leak, 3422 Kinmoro
Dallas; 1109 Orchardlane, Des Moines, Iowa.

SHOWMEN'S TRADE REVIEW, November 20, 1948

accepted by you as cash whenever presented,
but it's a swell way to get some new faces up
to the ticket window.

Here's a brand new one that you may be
able to get ready for Thanksgiving as well as
put to use for Christmas and New Year's. Con-
tact a poultry dresser for a supply of turkey,
duck or goose feathers. Determine in advance
how many of the birds you can afford to give
away during the week preceding the holiday.
Dye a similar number of feathers in some dis-
tinctive color such as gold and, after mixing
well with the other feathers place in a sack and
conduct a grab bag each night.

With Christmas still some five weeks away
there's plenty of time to get one or several of
these activities under way at your theatre.
It's going to be tough beating the December
slump this year. It's going to take a lot of work
to keep the weekly statements from being dyed
with the color of Santa's coat, so you'd better
start planning early. At least you gotta admit
that I mailed my Christmas bundle in plenty
of time this year.

THEATRE GAMES

DIE CUT BINGO CARDS— $3.00 per 1,000. 1-7S
1-100. Screen Dial $20.00. S. Klotis. c/o Showmen
Trade Review, 1501 Broadway, New York 18, N. T

FOR YOUR BINGO GAMES. Controlled or m
controlled, die cut, play right, priced right. Samples ct,
request. Premium Products, 354 W. «4th St..
York 18, N. Y.

THEATRE SEATING

THE SEATS OF THE MIGHTY— and a mighty
good deal SOS gives you — 422 Stafford fully uphol-
stered padded back boxspring seats, all red plush, ex-
cellent, $5.25; 350 American Danelback boxspring seats,
newly reupholstered, $5.25; "239 Heywood panelback
boxspring seats, newly reupholstered, $5.95; 200 An-
drews fully padded backs, boxspring seats, newly
upholstered, $6.50. Plenty others — get Chair Bulletin
15. S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.

USED EQUIPMENT

SMALL TOWN EXHIBITORS! WE GIVE YOU
MORE FOR LESS! Complete booth equipment Sim-
plex rear shutter projectors, Peerless lamphouses, rec-
tifiers, RCA sound system, excellent, a steal at $975.00;
DeVry XD projectors at lowest price in the industry —
write us; Powers mechanisms, rebuilt, $114.50; Series
II lenses, pair, $35.00; RCA rotary stabilizer sound-
heads, rebuilt, pair, $395.00; What do you need?
STAR CINEMA SUPPLY COMPANY, 459 West
46th Street, New York 19, N. Y.

PAIR HOLMES EDUCATOR 35-MM. PROJEC-
TORS. Factory rebuilt complete with baby strong
lamps, rectifiers, bases, amplifier, speaker, guaranteed
$995.00. Simplex rear shutter mechanisms rebuilt
$187.50 each. RCA PG134 sound system with Lansing
speakers factory rebuilt like new $795.00. Columbia
Sound Service, Box 27, Charleston, W. Va.

DUAL DEVRY XD TRANSPORTABLE PROJEC-
TORS with 3000' magazines, lenses, 1000W lamps,
amplifier, speaker, Rebuilt, $595.00; Rebuilt Roth
50/100A Generator, $395.00; RCA low frequency folded
baffles, worth $300.00, $99.75; Dual Simplex Acme Arc
Sound Projector outfit, complete, $1,295.00; Simplex
Rear Shutter Mechanisms, excellent, $195.00; other
Simplexes from $69.50; Dual Holmes $667.50; DeVry
Late XDC Theatre Sound Projection outfits with low
intensity lamps, $1,995.00; with 1KW arcs $2,495.00.
Get our 1949 Catalog. S.O.S. Cinema Supply Corp.,
602 W. 52nd St., New York 19, N. Y.

SOS REMOVES THE GUESS FROM USED
EQUIPMENT — Nothing leaves here unless it's abso-
lutely right. 50,000 Customers the world over built SOS
and keep buying here since 1926 because they get fair
treatment and their money's worth. Send for 1949
Catalog. S.O.S. Cinema Supply Corp., 602 W. S2nf>
St., New York 19, N. Y.

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Pro), from
$195.00 up. Eyemo 35mm Cameras $245.00 up.
Arriflexes $725.00 up. Mitchell Outfit Complete
$6000.00. Write for Lists. Camera Mart, Inc., 70 W
45th St., New York, N. Y.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertions
for the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwise
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S TRADE REVIEW
A

Title Company

Abbott & Costello Meet Frankenstein. U-I

Accused, The Para.

Act of Violence MGM

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Adventures of Silverado Col.

Affairs of a Rogue Col.

Affairs of Adelaide, The 20th- Fox

Africa Screams U A

Air Hostess CoL

Alaska Patrol • ■ FC

Alias A Gentleman MGM

Alias Nicky Beal Para.

All My Sons U-I

All's Well Ind-

Amboy Dukes, The U-I

An Ideal Husband 20th-Fox

An Innocent Affair UA

An Old-Fashioned Girl EL

Angel in Exile ReP-

Angel on the Amazon Rep.

Angels' Alley Mono.

Angry God, The • UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

April Showers WB

Arch of Triumph UA

Are You With It? ..U-I

Arizona Ranger If 7

Arkansas Swing, The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger EL

B

Babe Ruth Story, The Allied

Bad Boy Allied

Bad Men of Tombstone AA

Bad Sister ■ -U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th-Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Betrayal Para.

Beyond Glory Para.

B. F.'s Daughter MGM

Big Cat, The -.EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono

Big Jack MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bill and Coo Rep.

Bitter Victory Para.

Black Bart U-I

Black Eagle, Story of a Horse Col.

Blanche Fury EL

Blonde Ice PC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

Blood on the Moon RKO

Bodyguard RKO

Bomba, the Jungle Boy Mono.

Bonanza ! Col.

Bonnie Prince Charlie 20th-Fox

Borrowed Trouble UA

Boston Blackie's Chinese Venture . . Col.

Boy With Green Hair, The RKO

Bribe, The MGM

Bride Goes Wild, The MGM

Broken Journey EL

Brothers, The U"1

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bush Christmas U-I

c

Caged Fury Para.

Calamity Jane & Sam Bass U-I

Calendar, The EL

Campus Sleuth .. Mono.

Canadian Pacific 20th-Fox

Canon City EL

Casbah U-I

Caught MGM

Challenge, The 20th- Fo>

Champion Independent

Checkered Coat, The 20th-Ko>

Chicken Every Sunday 20th-Foi

Clay Pigeon RKO

Cleopatra Arms WB

Code of Scotland Yard Rep.

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Production or
Block Number, (SP in this column indicates Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Ofjice
Slant: b. Asterisk following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, *C: Cinecolor, *M: Magnacolor,

*U: Trucolor, *V: Vitacolor. Audience Classification u
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis in-
dicate type of story in accordance with following key
(B) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wo) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS CURRENT Mtas. Date Refer to

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 111... 9/6/48 b7/24/4*

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/15/48 D5/1/48

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 b2/7/48

6 Smart Woman (D) A B. Aherne-C. Bennett-B. Sullivan 93... 4/30/48 b3/13/4»

COMING

Bad Boy Nolan-Wyatt-Murphy-Gleason

Bad Men of Tombstone B. Sullivan-M. Reynolds-B. Crawford.

Stampede Rod Cameron-Gale Storm

Strike It Rich R. Cameron-B. Granville-D. Castle

When a Man's a Man G. Madison-R. Calhoun-G. Storm

74. . .12/15/48

. .a8/21/48

81. . .11/26/48

.a9/25/48

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling...

Deadline , Sunset Carson-Pat Starling. ..

Fighting Mustang Sunset Carson-Pat Starling

Look-Out Sister Louis Jordan

Rio Grande Sunset Carson-Evohn Keyes. . .

Stallion Canyon *U K. Curtis-C. Cotton-S. Fisher.

Sunset Carson Rides Again Sunset Carson-Pat Starling...

Sunset Carson Strikes Back Sunset Carson-Evohn Keyes...

64..
62..
67..

.4/15/48

.3/1/48

.9/15/48

.1/15/49
. 10/1/48

COLUMBIA

CURRENT

Adventures in Silverado (W)F W. Bishop-G. Henry-E. Buchanan.

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart

Best Man Wins (C)F E. Buchanan-A. Lee-R. Shayne

Black Arrow, The (D)F L. Hayward-J. Blair-G. Maeready.

Black Eagle (W)F W. Bishop-V. Patton-G. Jones

Blondie's Reward (C)F Singleton-Lake-Simrns-Kent

Coroner Creek *C (D) A R. Scott-M. Chapman-G. Maeready.

Fuller Brush Man, The (C)l' Red Skelton-Janet Blair

Gallant Blade, The *C (D)F L. Parks-M. Chapman-V. Jory

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker

I Surrender Dear (M)F Gloria Jean-David Street

Lady from Shanghai, The (My)A Rita Hayworth-Orson Welles

Leather Gloves C. Mitchell-J. Nigh-B. Edwards

. 3/25/48 .
.7/29/48 .
.5/6/48 ..
. Aug. '48
.9/16/48 .
.6/3/48 ..
.July '48
.June '48
.Nov. '48
.9/9/48 ..
.10/7/48 .
.May '48
.11/11/48
. Oct. '48
. Aug. '48
.Apr. '48
.4/8/48 ..
.4/15/48 .
.Nov. '48
.Nov. '48
.3/18/48 .
.10/21/48
.Mar. '48 .
.9/23/48 .
.3/30/48 .
. Aug. '48
.7/8/48 ..
.5/13/48 .
.9/30/48 .
.Oct. '48 .
.Sept. '48

.b5/8/4

..D5/22/48
. . .b7/3/4»

.bll/13/48
. .b8/21/48
...b6/5/«
...b3/8/40
.blO/16/48
..b8/14/4«
...b9/4/48
..b4/17/«
. .a6/12/48
..b8/21/48
..b6/12/48
. .b3/13/48
. .b6/12/48
..b5/15/«
.bll/13/48
.blO/23/48
...b4/3/«
..b7/31/4f
...b2/7/4l

.b4/10/4»

.b4/24/48
,.b7/10/4*
..b6/19/«
..b9/18/48
...a6/5/4l
. . .b9/4/48

Mating of Millie, The (C)F G. Ford-E. Keyes-R. Randall 87.

My Dog Rusty (D)F T. Donaldson-J. Litel-J. Lloyd 67.

Port Said (D)A .Gloria Henry-William Bishop 68.

Racing Luck (D)F G. Henry-S. Clements-D. Bruce 68.

Return of October, The *T (C)F G. Ford-T. Moore-A. Sharpe 89.

Return of the Whistler (My)F M. Duane-L. Aubet-R. Lane 61.

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel 58.

Sign of the Ram, The (D) A S. Peters-A. Knox-P. Thaxter 84.

Singin' Spurs Hoosier Hot Shots-Patricia White 62.

Song of Idaho (M-C)F Hoosier Hot Shots-Kirby Grant 67.

Strawberry Roan, The *C (W)F G. Autry-G. Henry-J. Holt 79.

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76.

Trapped By Boston Blackie (M) C. Morris-J. Vincent-R. Lane 78.

Triple Threat (D)F Top Pro Football Players 70.

Untamed Breed, The *C S. Tufts-B. Britton-G. "G." Hayes

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91.

COMING

Affairs of a Rogue (D) A Jean-Pierre Aumont-Joan Hopkins 111 b5/8'4»

Air Hostess G. Henry-W. Wright-R. Ford all/13/48

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/47

Blondie's Big Deal P. Singleton- A. Lake-L. Simms

Blondie Hits the Jackpot Penny Singleton- Arthur Lake

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al/10/4*

Blondie's Secret Singleton-Lake-Kent-Simms a7/3/48

Bonanza! G. Ford-I. Lupino-E. Buchanan

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/4»

Crime Doctor's Diary Warner Baxter-Lois Maxwell

Dark Past, The William Holden-Lee J. Cobb a7/10/4l

Devil's Henchmen, The W. Baxter-M. B. Hughes-M. Mazurki

Her Wonderful Lie Janis Carter-Marc Piatt

Home in San Ar.tone R. Acuff-J. Thomas-Smoky St. Boys ,.

Jolson Sings Again *T Parks-Hale-Donath-Demarest

Jungle Jim Johnny Weissmuller- Virginia Grey a9/18/48

Knock On Any Door H. Bogart-J. Derek-S. Perry a9/18/48

Ladies of the Chorus A. Jergens-R. Brooks-M. Monroe a7/3/4«

Law of the Barbary Coast R- Shayne-A. Jergens-S. Dunne

Loaded Pistols Gene Autry-Barbara Britton a7/3/4>

Lone Wolf and His Lady, The Ron Randell-June Vincent a9/ll/48

Lost One, The (O)A Nelly Corradi-Gino Mattera 84 b4/3/4i

Lost Tribe, The Johnny Weissmuller-Elena Verdugo all/13/48

Make Believe Ballroom A. Jarvis-R. Warrick -J. Dorsey all/6/48

Man from Colorado, The *T (D) Glenn Ford-Ellen Drew-Wm. Holden a5/24/47

Manhattan Angel G. Jean-R. Ford- A. Tyrrell a6/12/48

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/48

Mutineers, The Jon Hall-Adele Jergens

Riders of the Whistling Pines Gene Autry- Jimmy Lloyd a7/31/48

Rough Sketch Jennifer Jones- John Garfield

Rusty Saves a Life T. Donaldson-G. Henry-S. Dunne a7.10/4*

Shockproof Cornel Wilde-Patricia Knight a9/25/48

Slightly French Lamour-Carter-Parker- Amecne a5/8/44

Smoky Mountain Melody Roy Acuff -Smoky Mountain Boys

Song of India Sabu-T. Bey-G. Russell »7/31/4»

Undercover Man G. Ford-N. Foch a7/31/48

Walking Hills. The R. Seott-E. Raines-W. Bishop a7/3/48

Wild Bill Doolin R. Scott- J. Ireland-N. Beery, Jr

Westerns

Blazing Across the Pecos Charles Starrett-Smiley Bumette 55... 7/1/48

Challenge of the Range Charles Starrett-Smiley Bumette

Desert Vigilantes Charles Starrett-Smiley Bumette

El Dorado Pass Charles Starrett-Smiley Bumette 10/14/48

Laramie Charles Starrett-Smiley Bumette

Phantom Valley Charles Starrett-Smiley Bumette 52... 2/19/48

Quick On The Trigger Charles Starrett-Smiley Bumette

Trail to Laredo C. Starrett-S. Burnette-J. Bannon 54... 8/12/48

West of Sonora Charles Starrett-Smiley Bumette 55... 3/25/48

Whirlwind Raiders Charles Starrett-Smiley Bumette 54... 5/13/48

EAGLE LION current

805 Adventures of Gallant Bess *C (D)F C. MitcheU-A. Long-F. Knight 73. . .10/10/48 ....D7/31/48

821 Assigned to Danger (My) G. Raymond-N. Nash-R. Bice 66... 5/19/48 a4/17/48

906 Behind Locked Doors (D) A L. Bremer-R. Carlson-D. Fowley 61. . .10/17/48 ....D9/11/48

Broken Journey (D) A P- Calvert -M. Grahame-F. L. Sullivan.. 89... 9/12/48 D4/24/48

826 Canon City (Doc) A 6. Brady- J. Corey-W. Bissell 82... 6/30/48 D6/26/48

824 Close-Up (D) A A. Baxter- V. Gilmore-R. Kollmer 83... 6/9/48 blO/9/48

820 Cobra Strikes, The (My) F S. Ryan-R. Fraser-L. Brooks 61... 4/24/48 D5/22/48

817 Enchanted Valley, The »C (D)F A. Curtis-A. Gwynne-C. Grapewin 77... 3/27/48 D4/3/48

910 He Walked By Night (Semi-Doc) A R. Basehart-S. Brady-R. Roberts 80... Nov. '48 ...bll/13/48

904 Hollow Triumph (D) A Paul Henreid-Joan Bennett 83... 8/30/48 b8/14/48

903 In This Corner (D)F S. Brady-A. Shaw-J. Millican 6iy2. 9/19/48 b9/4/48

831 Lady at Midnight (My)F R. Denning-F. Rafferty-J. Searle 61... 8/8/48 b7/31/48

907 Let's Live a Little (C)A H. Lamarr-R. Cummings-A. Sten 85... Nov. '48 ...blO/30/48

815 Man from Texas (D)F J. Craig-J. Johnston-L. Bari 71... 3/6/48 b4/S/4o

825 Mickey *C (C)F L. Butler-B. Goodwin-I. Hervey 87... 6/23/48 b6/19/48

908 Million Dollar Weekend (D)F G. Raymond-S. Paull-F. Lederer 73... Nov. '48 ...blO/16/48

819 Noose Hangs High (OF.. Abbott-Costello-Downs-Calleia 77. ..4/17/48 b4/10/4a

901 Northwest Stampede *C (C)F J. Leslie- J. Craig-J. Oakie 76... 7/28/48 D7/3/48

818 October Man, The (D) A J. Mills-J. Greenwood-E. Chapman 85... 3/20/48 D9/6/47

902 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136 ... 9/12/48 b9/18/48

813 Open Secret (D) A J. Ireland-J. Randolph-R. Bohnen 70. . .5/5/48 b7/17/48

822 Raw Deal (D) A O. O'Keefe-C. Trevor-M. Hunt 79. . .5/26/48 b5/22/48

816 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn 102... 4/3/48 b4/3/48

829 Shed No Tears (D) A W. Ford-J. Vincent -R. Scott 70... 7/2/48 b7/24/48

827 Spiritualist, The (D) A T. Bey-L. Bari-C. O'Donnell 79... Aug. '48 b8/7/48

823 Sword of the Avenger (D)A R. Del Gado-Sigrid Gurie 72... 6/2/48 b5/15/48

COMING

An Old-Fashioned Girl G. Jean-J. Lydon-F. Rarferty

Big Cat, The *T L. McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D) A V. Hobson-S. Granger 95 b3/20/48

Calendar, The (C)A Greta Gynt-John McCallum 79 b6/5/48

Counselor at Gun-Law *C J. Bannon-P. Stewart-E. Lynn

Esther Waters (D) A Kathleen Ryan-Dirk Bogarde 108 blO/2/48

It Always Rains on Sundays G. Withers-J. Warner 92 ...bll/29/47

Man Wanted Anabel Shaw-Robert Lowery ,.

Mr. Perrin and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt 92 b8/28/48

828 Oliver Twist (D)F R. Newton-A. Guinness-K. Walsh 116 b7/3/48

Parole Turhan Bey-Michael O'Shea a8/21/48

Sp. Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer 133 b7/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz all/6/48

Reign of Terror R. Cummings-A. Dahl-R. Basehart all/6/48

Ride, Ryder, Ride Jim Bannon-Peggy Stewart

Saraband for Dead Lovers *T (D) A S. Granger-F. Rosay-J. Greenwood 94 blO/2/48

Sleeping Car to Trieste (D) A Jean Kent-Albert Lieven 95 bll/6/48

Strange Mrs. Crane, The (D) A M. Lord-R. Shayne-P. Watkin 59 blO/30/48

Tulsa *T S. Hayward-R. Preston-P. Armendariz alO/2/48

Westerns

Gun Fighter Lash LaRue-Fuzzy St. John-Mary Scott al2/18/47

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54... 4/10/48 b3/27/48

857 Prairie Outlaws E Dean-R. Ates-J. Holt 57... 5/12/48

858 Tioga Kid, The (W)F E. Dean-R. Ates-J. Holt 54...S/17/48 . . . . .b3/20/48

855 Westward Trail, The (W)F E. Dean-R. Ates-P. Planchprd 56... 3/13/48 D3/13/48

FILM CLASSICS

Alaska Patrol Richard Travis-Helen Westcott

Appointment With Murder (My)F John Calvert-Catherine Craig 67.

Blonde Ice (D)A Leslie Brooks-Robert Paige 73.

Daughter of Ramona *C P. Reed-M. Vickers-D. Woods

Devil's Cargo (M) A J Calvert-R. Hudson-R. Karns 61.

File 649, State Dept. *C Lundigan-Bruce-Loo-Ahn

.May '48

...blO/16/48

b5/22/48

.Apr. '48

. .b3/20/48

Inner Sanctum (D) A Mary Beth Hughes-Charles Russell.

Miraculous Journey *C (D)F R. Calhoun-A. Long-V. Grey

Money Madness H. Beaumont-F. Rafferty-H. Warde.

Sofia *C Gene Raymond-Sigrid Gurie

The Argyle Secrets (My)F W. Gargan-M. Lord-R. Byrd

Unknown Island *C V. Grey-B. MacLane-P. Reed

Will It Happen Again? (Doc) A Adolph Hitler-Eva Braun

62.
76.
73.
82.
63.
76.
62.

.Oct. '48 .
.Sept. '48
.Apr. '48
.Sept. '48
. May '48
.10/15/48
.May '48

...blO/2/48
...b8/14/48

b4/3/48

...b8/28/48
...b4/24/48

. . . 05/22/48

METRO-COLDWYN-MAYER

CURRENT

818 Alias a Gentleman (C-D)A W. Beery-T. Drake-D. Patrick 76.

820 B. F.'s Daughter (D) A B. Stanwyck-Heflin-C. Cobum 108.

827 Big City (D)M M. O'Brien-R. Preston-D. Thomas 103.

819 Bride Goes Wild, The (C)F V. Johnson-J. Allyson-B. Jenkins 97.

829 Easter Parade »T(M)F J. Garland-F. Astaire-P. Lawford 103.

631 Date With Judy, A *T (C)F W. Beery-J. Powell-E. Taylor 113.

826 Homecoming (D) A Gable-Turner-Baxter-Hodiak 113.

903 Julia Misbehaves (C)F G. Garson-W. Pidgeon-P. Lawford 99.

901 Luxury Liner »T (M)F G. Brent-F. Gifford-J. Powell 99.

904 No Minor Vices (C)A D. Andrews-L. Palmer-L. Jourdan 96.

828 On An Island With You *T (M)F E. Williams-P. Lawford 107

825 Pirate, The *T (M) A J. Garland-G. Kelly-W. Slezak 102.

830 Search, The (D)F Montgomery Clift-Aline MacMahon 105.

905 Secret Land, The (Doc)F U. S. Navy 70.

902 Southern Yankee, A (C)F R. Skelton-B. Donlevy-A. Dahl 90.

824 State of the Union S. Tracy-K. Hepburn-V. Johnson 124.

821 Summer Holiday *T (C)A Rooney-De Haven-Huston-Morgan 92.

m Three Daring Daughters *T (M)F J. MacDonald-J. Iturbi-J. Powell 115.

906 Three Musketeers, The *T (D)F Turner-Kelly-Allyson-Heflin 123.

..Mai. '48 D2/7/48

..Apr. '48 D2/21/48

..June '48 ....b3/27/48

..Mar. '48 b2/28/48

..July '48 ....b5/29/48

..July '48 b6/19/48

..May '48 b4/10/48

. .Oct. '48 b8/14/48

..Sept. '48 ...b8/21/48

..Nov. '48 bl0/9/48

..June '48 .....b5/l/48

..June '48 b4/3/48

..Aug. '48 ....b3/27/48

. .Oct. '48 b8/28/48

..Sept. '48 b8/7/48

..Apr. '48 b3/27/48

..5/20/48 b3/13/48

..Mar. '48 ... b2/14/48
. .Nov MR . . .hlO/16/48

SHOWMEN'S TRADE REVIEW

Title Company

Colorado Territory WB

Connecticut Yankee. A Para.

Conspirator MGM

corridor of Mirrors U - ■

Counselor at Gun-Law E-L

Counterfeiters, The zutn- foi

Countess of Monte Cnsto U-l

Coroner Creek CoL

Cover-Up UA

Creeper, The 20th-Fo>

Crime Doctor's Diary Col.

Criss-Cross U-l

Cnr of the City 20th-Foi

D

Daredevils of the Clouds Rep

Dark Past Col

Daughter of Darkness Par»

Daughter of the Jungle Rep

Daughter of Ramona FC

Date With Judy, A MGM

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer Ul

Decision of Christopher Blake WB

Deep Waters 20th-Fo>

Design for Death RKG

Devil's Cargo FC

Devil's Henchmen, The CoL

Disaster Para.

Docks of New Orleans Mono

Double Life, A Ul

Down to the Sea in Ships 20th-Foi

Dream Girl Para

Dude Goes West, The Allied

Duel in the Sun Selznicl

Dulcimer Street U-3

Duke of Chicago Rep.

Dynamite . . Pa. .

E

Easter Parade MGV

Easy Does It Para.

El Paso Para

Embraceable You WB

Emperor Waltz, The Para

Enchanted Valley EL

Enchantment RKO

End of the River Ul

Escape 20th-Foj

Esther Waters EL

Every Girl Should Be Married RKO

Eyes of Texas Rep

F

Fallen Idol, The 20th-Foi

False Paradise UA

Family Honeymoon U-l

Fan, The 20th- Foi

Far Frontier Rep.

Feathered Serpent, The Mono.

Feudin', Fussin' and A-Fightin' U-I

Fighter Squadron WB

Fighting Back 20th-Fo»

Fighting Father Dunne RKO

File 649, State Dept FC

Flamingo Road WB

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para

For the Love of Mary U-l

Force of Evil MGM

Forever Amber 20th-FoJ

Fort Apache RKO

Fountainhead, The WB

Four Faces West UA

French Leave Mono

Fuller Brush Man Col

Fury at Furnace Creek 20th-FoJ

G

Gallant Blade Col.

Gallant Hombre UA

Gallant Legion, The Rep

Gay Amigo UA

Gay Intruders 20th-Foa

Gentleman From Nowhere Col

Gentleman's Agreement 20th-Fo>

Girl From Jones Beach WB

Girl From Manhattan, The U>

Give My Regards to Broadway . 20th-Fo»

Golden Eye, The Mono

Good News MGM

Good Sam RKO

Grand Canyon Trail Rep.

Great Gatsby, The Para

Great Sinner, The MGM

Green Grass of Wyoming 20th- Foj

Green Promise Ind

Guns of Hate RKO

H

Half-Past Midnight . . .

Hamlet

Happy Times

Harpoon

Hatter's Castle

Hazard

He Walked by Night..

Heart of Virginia

Heiress, The

Henry the Fifth

Henry, the Rainmaker.
Her Wonderful Lie ....
Here Comes Trouble. . ,

High Fury

High Tension

Highway 13

Hills of Home

Holiday Camp

Hollow Triumph

Homecoming

Home in San Antone. .

Homicide

Homicide for Three .

House Across the Street
Hunted. The

. 20th- Fo>

U-l

WB

SGP

Para

Para

EL

Rep

Para

UA

. . . Mono.

Col

UA

UA

. . . Mon"

SGP

...MGM

U-I

EL

. . .MGM

Col.

WB

Rep

WB

AUiec

INOWMEN'S TRADE REVIEW

Title

Company

I

I Became a Criminal WB

Idol of Paris WB

I, Jane Doe Rep.

Impact UA

tn This Comer EL

Incident Mono.

Indian Agent RKO

Indian Scout UA

Inner Sanctum FC

Inside Story, The Rep.

Interference RKO

I Remember Mama RKO

Iron Curtain 20th-Fox

Tron Dukes Mono.

I Shot Jesse James SGP

isn't It KomontiK Para.

I Surrender Dear Col.

It Always Rains on Sunday EL

It's a Great Feeling WB

I Was a Male War Bride 20th-Fox

I Wouldn't Be in Your Shoes Mono.

Jiggs and Maggie in Court Mono.

Jinx Money Mono.

Joan of Arc RKO

foe Palooka in Winner Take All. .Mono,
ohn Loves Mary WB
ohnny, Belinda WB

Jolson Sings Again Col.

judge Steps Out, The RKO

fulia Misbehaves MGM

une Bride WB

ungle Goddess SGP

ungle Jim Col.

ungle Patrol 20th-Fox

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door Col.

Ladies of the Chorus Col.

Lady at Midnight EL

Laff-Time UA

Larceny U-I

Last Bandit, The Rep.

Last of the WUd Horses SGP

Law of the Barbary Coast Col.

Le Silence est D'Or RKO

Leather Gloves CoL

Let's Live a Little EL

Letter From an Unknown Woman . . U-l

Letter to Three Wives 20th-Fox

Let's Live Again 20th-Fox

Life of Riley U-I

Life With Father WB

Lightnin' in the Forest Rep.

Little Women MGM

Live Today for Tomorrow U-I

Loaded Pistols CoL

Lone Wolf & His Lady Col.

Long Denial, The RKO

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Love Happy U A

Loves of Carmen Col

Luck of the Irish, The 20th-Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col

Luxury Liner MGM

M

Ma and Pa Kettle U-I

.lacoetn ...

Madonna of the Desert Rep.

Wad Wednesday UA

Make-Believe Ballroom Col.

Man About the House 20th-Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The Col.

Man From Texas EL

Manhattan Angel Col.

Man on the Eiffel Tower. .. Independent

Man Wanted EL

Mark of the Lash SGP

Mask for Lucretia, A Para.

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-l

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th- Fox

Miracle of the Bells RKO

Miraculous Journey FC

Miss Mink of 1949 20th-Fox

Miss Tatlock's Millions Para.

Mr. Belvedere Goes to College. 20th-Fox
Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Reckless Para.

Mr. Soft Touch Col.

Money Madness FC

Montana WB

Montana Belle ReP-

Moonrise Rep.

Mother Is a Freshman 20th- Fox

Mourning Becomes Electra RKO

Mozart Story, The SGP

Music Man Mono

Mutineers, The Col.

My Brother Jonathan Mono

COMING

Act of Violence V. Heflin-R. Ryan- J. Leigh a8/14/4§

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant alO/2/4*

Big Jack Wallace Beery-Marjorie Main

Bribe, The R. Taylor- A. Gardner-C. Laughton a8/14/4*

Caught J. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-Johnson-Donlevy a8/14/48

Conspirator Robert Taylor-Elizabeth Taylor

Force of Evil Garfield-Pearson-Gomez-Windsor Jan. '49 . . . . alO/30/48

Great Sinner G. Peck-A. Gardner-W. Huston

Hills of Home (D)F Lassie-E. Gwenn-D. Crisp 91... Dec. '48 blO/9/48

Kissing Bandit, The *T F. Sinatra-K. Grayson 100. . .Jan. '48 a8/23/47

Little Women *T Allyson-Lawford-Taylor-O'Brien alO/9/48

Neptune's Daughter *T R. Skelton-E. Williams-R. Montalban

Piccadilly Incident (D)A Anna Neagle-Michael Wilding 88 D8/31/47

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall

Stratton Story, The J. Stewart- J. Allyson-F. Morgan

Sun in the Morning *T J. MacDonald-C. Jarman, Jr. -Lassie a8/14/48

Take Me Out to the Ball Game *T Sinatra- Williams-Kelly-Garrett "alO/9/4H

Three Godfathers J. Wayne-P. Armendariz-H. Carey, Jr.. 106. . .Jan. '49 a8/14/48

Words and Music *T J. Garland-M. Rooney-G. Kelly Dec. '48 a8/14/48

MONOGRAM current

4708 Angels' Alley (D)F L. Gorcey-H. Hall-B. Benedict

4713 Campus Sleuth (My)F F. Stewart- J. Preisser-B. Sherwood

4712 Docks of New Orleans (My)F Roland Winters- Victor Sen Young

4714 French Leave (C-D)F Jackie Cooper- Jackie Coogan

4720 Golden Eye, The (My)F R. Winters-M. Moreland-V. Sen Young.

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox

4717 Jinx Money (My)F Gorcey-Hall-Caldwell-McKay 68... 6/27/48 D5/22/4S

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64... 9/19/48 D8/28/48

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts 79... 8/8/48 D6/19/48

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey 66... 9/5/48 b7/24/«

My Brother Jonathan (D) A M. Denison-D. Gray 105 D3/13/48

4705 Rocky (D)F Roddy McDowall-"Rags"-E. Barrier 76. ..3/7/48 b5/8/«

4710 Rose of the Rio Grande Movita-John Carroll 60... 3/14/48

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best 65... 7/11/48 b9/25/48

4726 Smuggler's Cove (C)F L. Gorcey-H. Hall-G. Dell 66. . .10/10/48 ...blO/30/48

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler 82... 7/25/48 b6/12/4f

4715 Stage Struck (D) A Audrey Long-Kane Richmond 71... 6/13/48 b6/15/4l

COMING

Big Fight, The J. Kirkwood-L. Errol-D. Bruce 66

Bomba, the Jungle Boy Johnny Sheffield-Peggy Ann Garner 1/23/49

4806 Feathered Serpent, The R. Winters-K. Luke-M. Moreland 12/19/48

Henry, the Rainmaker R. Walburn-W. Catlett-W. Tracy

4803 Incident W. Douglas- J. Frazee-J. Compton 66... 1/9/49 .

Iron Dukes L. Gorcey-H. Hall-G. Dell

4805 Jiggs & Maggie in Court Joe Yule-Renie Riano-Wanda McKay 12/12/48

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy.. 81. . .11/28/48

Temptation Harbour (D)A Robert Newton-Simone Simon 110

4727 Trouble Makers Gorcey-Hall-Dell-Parrish 69... 1/2/49 .

Tuna Clipper R. McDowall-E. Verdugo

67... 3/21/48 bl/31/4*

66... 4/18/48 b6/5/48

70... 4/4/48 b5/15/48

64... 4/25/48 b5/8/4*

68 . . . 8/29/48 .... blO/30/48
70... 5/23/48 b5/8/4l

.all/6/48
.a9/18/48
.38/21/4!

.b9/ll/48
.b3/29/47
.a7/10/48

.b6/19/48
.b2/21/4i

Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54... 7/18/48

4768 Courtin' Trouble Jimmy Wakely-Cannonball Taylor 56. . .11/21/48

4762 Cowboy Cavalier J. Wakely-C. Taylor 7/4/48 .

Crashing Through Whip Wilson-Christine Larson 1/16/49 .

4755 Crossed Trails johnny Mack Brown-Raymond Hatton. 53... 4/11/ 4b

4753 Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57... 8/15/48

4756 Frontier Agent Johnny Mack Brown-Raymond Hatton. 56... 5/16/48

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

Gun Runner : J. Wakely-C. Taylor-N. Neill

4758 Gunning For Justice J. M. Brown-R. Hatton-E. Finley 55... 11/7/48

4851 Hidden Danger J. M. Brown-R. Hatton-M. Terhune 55... 12/5/48

4764 Outlaw Brand J. Wakely-C. Taylor 58. . .10/24/48

4765 Partners in the Sunset J Wakely-Cannonball Taylor 53. . .5/6/48

Passage West Jimmy Wakely-Dub Taylor ..12/26/48

4766 Range Renegades J. Wakely-C. Taylor-C. Larson 54... 6/6/48 .

4767 Rangers Ride Wakely-Taylor-Belmont 56. . .9/26/48

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55... 10/3/48

4763 Silver Trails Wakely-Taylor-Larson 53... 8/22/48

4752 Triggerman Johnny Mack Brown-Raymond Hatton. 56... 6/20/48

PARAMOUNT CURRENT

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready 82... 9/3/48 ..

4713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan. . 95... 4/9/48 ..

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61... 7/30/48

4711 Caged Fury (D)F Kichard Denning-Sheila Ryan 61... 3/5/48 ..

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85... 7/23/48 ,

4720 Emperor Waltz, The *T (C)F Bing Crosby-Joan Fontaine 103... 7/2/48 ..

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich-J. Lund 116. . .8/20/48 .

4718 Hatter's Castle (D) A R. Newton-J. Mason-D. Kerr 105. . .6/18/48 .

4716 Hazard (C)F P. Goddard-M. Carey-F. Clark 100. . .5/28/48 .

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87... 10/8/48 ,

4712 Mr. Reckless (D)F W. Eythe-B. Britton-W. Catlett 66... 3/26/48 .

4803 Night Has a Thousand Eyes, The (D) A Kobinson-Russell-Lund 81. . .10/22/48

4710 Saigon (D) A i.. Ladd-V. Lake-D. Dick 94... 3/12/48 .

4714 Sainted Sisters, The (C-D)A V. Lake-J. Caulfield-B. Fitzgerald 89... 4/30/48 .

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71... 6/11/48 .

4723 So Evil My Love (D) A K. Milland-A. Todd-G. Fitzgerald 109... 8/6/48 .

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90. . .9/24/48 .

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57... 5/14/48 .

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146... 4/2/48 ..

4719 Waterfront at Midnight (D) A W. Gargan-M. B. Hughes-R. Travis 63... 6/25/48 .

COMING

4808 Accused, The L. Young-R. Cummings-W. Corey 101.

4812 Alias Nicky Beal R. Milland-T. Mitchell-A. Totter 93.

Betrayal '..D. Lamour-S. Hayden-D. Duryea

Bitter Victory Cummings-Scott-Lynn-Arden

4814 Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix 107. . .4/15/49 al/31/48

Daughter of Darkness (D) A Anne Crawford-Maxwell Reed 91 b2/28/48

4806 Disaster (D)F R. Denning-T. Marshall-D. O'Flynn.... 60... 12/2/48 . . . . blO/23/48

4809 Dynamite W. Gargan-L. Brooks-O. Welles 68... 1/28/49 a6/12/48

Easy Does It B. Hope-R. Fleming-R. Young

El Paso *C Payne-Russell-Hayes-Hayden

Great Gatsby, The A. I,add-B. Field-B. Sullivan a6/12/48

Heiress, The DeHavilland-Richardson-Hopkins-Clift a8/21/48

Mask for Lucretia, A P. Goddard-J. Lund-M. Carey a9/25/48

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101. . .11/19/48 ....b9/ll/48

4810 My Own True Love (D) P. Calvert-M. Douglas-W. Hendrix 84. . .2/4/49 a8/16/47

One Woman A. Ladd-D. Reed-J. Havoc a9/25/48

4807 Paleface, The *T (C)F B. Hope-J. Russell-R. Armstrong 91. . .12/24/48 . . .bl0/23/48

Samson and Delilah *T H Lamarr-V. Mature-G. Sanders

.b2/14/4t
. .b5/8/4»

. .b5/8/«
.b6/19/4«
.b4/17/48
.b3/20/4r
.b8/21/48
.b2/28/48
.b7/17/4«
. .b2/7/4i<
.b3/13/48
.b4/17/4J
.b3/13/4f
.b7/31/48
.b3/13/4»
.b9/27/47
. .b5/8/41

..1/14/49 a6/19/48

..3/4/49 a9/25/48

4804 Sealed Verdict (D) A R. Milland-F. Marly-B. Crawford 83.

Sin of Abby Hunt C. Rains-M. Carey-W. Hendrix

Sorrowful Jones .... Bob HoDe-Lucille Ball

Special Agent W. Eythe-L. Elliott-C. Mathews

4813 Streets of Laredo *T M. Carey-W. Holden-W. Bendix

Top O'the Morning B. Crosby-B. Fitzgerald-E. Crowe

4811 Whispering Smith *T A. Ladd-R. Preston-B. Marshall 88.

RKO RADIO CURRENT

814 Arizona Ranger, The (D)F T. Holt- J. Holt-N. Leslie 63.

951 Best Years of Our Lives F. March-M. Loy-D. Andrews 172.

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas 86.

905 Bodyguard (My) A L. Tierney-P. Lane-P. Reed 62.

907 Design for Death (Doc)F Japanese Cast 48.

Enchantment David Niven-Teresa Wright

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman 93.

870 Fort Apache (D) A J. Wayne-H. Fonda-S. Temple 127.

962 Good Sam (C)F Gary Cooper-Ann Sheridan 114.

819 Guns of Hate (W)F Tim Holt-Nan Leslie 61.

868 I Remember Mama (C-D)F I. Dunne-B. Bel Geddes-O. Homolka. . .134.

«64 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien 89.

991 Melody Time *T (M)F R. Rogers-D. Day-Andrews Sisters 75.

869 Miracle of the Bells (D) F. MacMurray-Valli-F. Sinatra 120.

904 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120.

822 Mystery in Mexico (My)F W. Lundigan-J. White-R. Cortez 65.

903 Pearl, The (D)A P., Armendariz-M. E. Marques 78.

821 Race Street (D) A G. Raft-W. Bendix-M. Maxwell 79.

901 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mitchum 92.

817 Return of the Badmen (W)A Randolph Scott-Anne Jeffreys 90.

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113.

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92.

813 Tarzan and the Mermaids (D)F Weissmuller-Joyce-Christian 67.

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95.

902 Variety Time ( Vaudeville )F Kennedy-Errol-Carle 59.

961 Velvet Touch, The (D) A Russell-Genn-Trevor-Greenstreet 97.

.11/5/48 b9/ll/48

a5/15/48

a7./10/4*

E6/26/48

.3/25/49 a9/25/48

.2/18/49 a6/14/47

Trade

Shown

.May '48 D4/3/48

.Dec. '47 ...bll/23/46
.June '48 ....b4/10/48

.Sept. '48 D9/4/48

.Sept. '48 b2/7/48

.Nov. '48 a7/3/48

.June '48 D5/15/48

.Mar. '48 b3/13/48

.Sept. '48 ....b7/31/48

.June '48 b5/22/<>8

.Mar. '48 ....b3/13/48
.June '48 . . .bl0/25/47

.7/8/48 b5/22/48

.Mar. '48 b3/6/48

.9/3/48

.June '48 b6/26/48

.Sept. '48 . .. .b2/14/48

.July '48 D6/26/48

.Nov. '48 b8/7/48

.July '48 b5/15/48

.Oct. '48 b8/28/48

.Nov. '48 b9/4/48

.May '48 b4/3/48

.Nov. '48 b6/26/48

.Aug. '48 b8/7/48

.Aug. '48 b7/24/48

COMING

Baltimore Escapade R. Young-S. Temple-J. Agar a8/21/48

909 Blood on the Moon (W)F r. Mitchum-B. Bel Geddes-R. Preston. 87 bll/13/48

Boy With Green Hair *T O'Brien-Ryan -Hale-Stockwell a6/12/48

Brothers in the Saddle T. Holt-R. Martin-R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

908 Every Girl Should Be Married (C)F c. Grant-F. Tone-D. Lynn 84 bll/13/48

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin-Martha Hyer

910 Indian Agent (W)F T. Holt-N. Beery, Jr.-R. Martin 64 bll/13/48

Interference Mature-Ball-Scott-Tufts a9/ll/48

Joan of Arc *T (D)F I. Bergman-J. Ferrer-F. L. Sullivan 145 blO/23/48

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias a7/5/47

Long Denial, The M. O'Hara-M. Douglas-B. Williams a6/5/43

Mr. Joseph Young of Africa Johnson-Armstrong-Toomey-Moore

Rosean.na McCoy F. Granger- J. Evans-R. Basehart

Roughshod (D) r. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt-Richard Martin

Sam Wynne Martha Scott- Jeffrey Lynn

Set-Up, The Robert Ryan

She Wore a Yellow Ribbon John Wayne- Joanne Dru

992 So Dear to My Heart *T B. Driscoll-L. Patten

Stagecoach Kid Tim Holt-Richard Martin- Jeff Donnell

Tarzan's Fountain of Youth L. Barker-B. Joyce-E. Ankers a8/21/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window, The B. Hale-B. Driscoll-A. Kennedy a3/15/48

90.
86
61.
60
60.
70.
88.
67.
60
85.
87.

REPUBLIC CURRENT

719 Angel in Exile Carroll -Mara-Gomez-Bedoy a

720 Angel on the Amazon Brent-Ralston-Aherne-Bennett

728 Bill and Coo *U (N)F George Burton's Birds

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke

732 Eyes of Texas *U (W)F R. Rogers-Trigger-L. Roberts

715 Gallant Legion, The (W)F W. Elliott-J. Schildkraut-A. Booth..

734 Grand Canyon Trail *U R. Rogers- A. Devine-J. Frazee

707 Heart of Virginia (D)F Janet Martin-Robert Lowery

710 I, Jane Doe (D)F R. Hussey-J. Carroll-V. Ralston

705 Inside Story, The (C-D)F M. Hunt-W. Lundigan-C. Winninger

709 King of the Gamblers (DA Janet Martin -William Wright 60.

706 Lightin' in the Forest (D)F L. Roberts-D. Barry-W. Douglas 58

Sp. Macbeth (D) A O. Welles- J. Nolan-D. O'Herlihy. ..... . .107

704 Madonna of the Desert (D)F L. Roberts-D. Castle-D. Barry 60.

714 Moonrise (D) A D. Clark-G. Russell-E. Barrymore . . . !! '. ! . 90.

733 Nighttime in Nevada (W)F R. Rogers-Trigger-A. Mara 67

708 Old Los Angeles (W) W. Elliott-J. Carroll-C. McLeod 88

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61.

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60.

718 Sons of Adventure Russel Hayden-Lynne Roberts..!!...!! 60.

712 Train to Alcatraz (D) A D. Barry- J. Martin- W. Phipps 60.

731 Under California Stars *U (W)F R. Rogers- J. Frazee-A. Devine 70

COMING

Daughter of the Jungle L. Hall-J. Cardwell-S. Leonard

Duke of Chicago T. Brown-A. Long-P. Harvey

Far Frontier, The *U R. Rogers-Trigger-G. Davis !.!!!!!!!!

Homicide for Three W. Douglas- A. Young-F. Withers

Last Bandit, The *T W. Elliott-A. Booth-A. Devine..'.'.!!.!!...'.

Montana Belle Jane Russell-George Brent

721 Plunderers, The *U (W)F .....R. Cameron-I. Massey

Red Pony, The *T (D) M. Loy-R. Mitchum-L. Calhern.!!

Rose of the Yukon S. Brodie-M. Dell-W. Wright

Wake of the Red Witch Wayne-Russell-Young-Mara !!!'.!!

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack

854 California Firebrand *U (W)F Monte Hale-Adrian Booth!!!!!!!!!

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons

758 Denver Kid, The A. Lane-E. Waller

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller . .!!

'S6 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller!

862 Renegades of Sonora A. Lane-E. Waller-R. Barcroft !

Sheriff of Wichita A. Lane-L. Wilde-R. Barcroft

741 Son of God's Country (W)F Monte Hale-Pamela Blake...

861 Sundown in Santa Fe A. Lane-E. Waller

866 Timber Trail *U (W)F M. Hale-L. Roberts-J. Burke!!!!!

052 Under Colorado Skies *U Monte Hale-Adrian Booth

Rel.

Date
..9/3/48 .
. . 11/1/48
.3/28/48
. . 10/24/48
..8/10/48 .
..7/15/48 .
.7/25/48 .
..11/15/48
..4/25/48 .
..5/25/48 .
..3/14/48 .
..5/10/48 .
..3/25/48
. .10/1/48
..2/23/48 .
..10/1/48 .
. .8/29/48
. .4/25/48
..9/11/48 .
..5/31/48 .
. .8/28/48
..6/28/48
..5/1/48 ..

. .a7/17/48
. .a8/28/48
. bl2/27/47
...b9/4/48
. .b7/31/48
. .b7/24/48
. .b5/29/48
.all/13/48
. . .b5/8/48
. .b5/15/48
. .D3/27/48
. . .D6/5/48
. b4/24/18
.blO/16/48
. . b3/13/48
. .b9/ll/48
.blO/30/48
. .al/17/48
. . .b9/4/48
. . .b6/5/48

.b7/17/48
.b5/15/48

. 2/8/49 alO/30/48

. 12/29/48
. 12/8/48
.2/15/49

. .a9/25/48
. .a7/17/48
.alO/30/48

. . .12/1/48

60.
63.
60.
60.
60.
60.
60.

60.
60.
67.

65.

.1/5/49 .
.1/1/49 .

.4/15/48 .

.4/1/48 ..

.5/13/48 .

.10/1/48

.9/15/48

.7/25/48

.11/24/48

.1/22/49

.9/15/48

.11/5/48

.6/15/48

.12/15/47

. .bll/6/48
. alO/25/47
. . a9/25/48
. . a9/25/48

..b5/8/48
. .b5/8/48
. b5/29/48

.b9/ll/48

.b9/25/48

..b7/10/48
.M2/27/47

SHOWMEN'S TRADE REVIEW

Title

Company

My Dear Secretary UA

My Dream Is Yours WB

My Own True Love Para.

Mystery m Mexico RKO

N

Naked City U-1

Neptune's Daughter !MGM

Nicholas Nickeiby U-1

Night Beat WB

Night Has a Thousand Eyes Para

Night Unto Night WB

Night Wind 20th- Fox

Nighttime in Nevada Rep

No Minor Vices MGM

Noose Hangs High El

Northwest Stampede EL

0

October, Man, The JJL

O'Flynn, The U-J

Old Los Angeles '.Rep

Oliver Twist El

Olympic Cavalcade .7.7. .UA

Olympic Games of 1948 EL

On an Island With You MGM

One Last Fling WB

One Night With You 7.'.U1

One Sunday Afternoon WB

One Touch of Venus.... U-J

Open Secret .. .EI

One Woman '.'.Para.

Out of the Storm .'.Rep

Outpost in Morocco UA

P

Paleface Par«

Parole E-L

Pearl, The rkq

Piccadilly Incident MGM

Pirate. The MGM

Pitfall

Plot to Kill Roosevelt, The. 777! UA

Plunderers, The Ren

Port Said '.'.'.Col

Portrait of Jennie SRO

Prairie, The jjG

Prejudice 7. 7.

Prince of Foxes 20th-Fo>

R

Race Street RKO

Rachel and the Stranger 7 RKC

Racing Luck Col

Raw Deal EL

Red Canyon " U-1

Red Pony, The Rep

Red River UA

Red Shoes, The 7. EL

Red Stallion in the Rockies EL

Reign of Terror El

Return of the Badmen RKO

Return of October Col

Return of Wildfire SGP

Ride, Ryder, Ride EL

Riders of the Whistling Pines Col

River Lady w . U-I

Road House 20th-Foi

Rocky Mono

Rogues' Regiment U-1

Romance on the High Seas WB

Rope WB

Rose of the Rio Grande Mono

Rose of the Yukon Rep.

Roseanna McCoy RKO

Rough Sketch Col

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col

Rusty Saves a Life Col

Ruthless EL

s

Saigon para

Sainted Sisters Par*

Sam Wynne RKO

Samson and Delilah Para.

Sand 20th-Foi

Saraband for Dead Lovers EL

Saxon Charm, The U-I

Scudda Hoo, Scudda Hay 20th-Fo>

Sealed Verdict Para

Search, The MGM

Secret Garden, The MGM

Secret Land, The MGM

Secret Service Investigator Rep

Set-Up, The RKO

Shaggy Para

Shan (Thai Chest. The Mono

She Wore a Yellow Ribbon RKO

Shed No Tears EL

Shep Comes Home SGP

Shockproof Col.

Silent Conflict UA

Silver River . WB

Sin of Abby Hunt Para.

Singin' Spurs Col

Sinister Journey UA

Siren of Atlantis UA

Sitting Pretty 20th-Fo>

Sixteen Fathoms Deep Mono

Sleeping Car to Trieste EL

Slightly French Col

Smart Girls Don't Talk WB

Smart Woman Allied

Smugglers Cove Mono

Snake Pit, The 20th- Fo»

Snowbound U-1

So Evil My Love Para

Sofia FC

SHOWMEN'S TRADE REVIEW

Title Company

Somewhere in the City WB

Song Is Bom, A RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones Para.

S. O. S. Submarine SGP

So This Is New York UA

South of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stagecoach Kid RKO

Stallion Canyon Astor

Stampede A A

State of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Stratton Story, The EL

Street With No Name 20th-Fox

Streets of Laredo Para.

Strike It Rich Allied

Summer Holiday MGM

Sword of the Avenger EL

T

Take Me Out to the Ball Game. . .MGM

Tap Roots U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Task Force WB

Temptation Harbour Mono.

Tenth Avenue Angel M9,M

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th-Fox

That Wonderful Urge 20th-^°5

The Argyle Secrets FC

They Live By Night RKO

Thirteen Lead Soldiers 20th-Fox

This Side of the Law WB

This Was a Woman 20th-Fox

Three Daring Daughters, The MGM

Three Godfathers MGM

Three Musketeers mP^k

Thunder in the Pines SGP

Time of Your Life -UA

To the Victor WB

Too Late for Tears ,;UA

Top O'the Morning Para.

Trail of the Mounties SG

Train to Alcatrax Rep.

Triple Cross 20th-Fox

Triple Threat Col.

Trouble Makers Mono.

Trouble Preferred 20th-Fox

Tucson 20th-Fox

Tulsa EL

Tuna Clipper M?„™-

Two Guys from Texas WB

u

Onconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man Col.

Unfaithfully Yours 20th-Fox

Unknown Island FC

Untamed Breed, The CoL

Up in Central Park U-I

Urubu UA

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle, The UA

w

Wake of the Red Witch Rep.

Walking Hills CoL

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me.20th-Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc' Robbin? UA

Wild Bill Doolin Col.

Will It Happen Again? FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The 20th-Fox

Winslow Boy, The 20th-Fox

Winter Meeting WB

Woman Hater U-I

Woman in White WB

Words and Music MGM

Y

YeUow Sky 20th-Fox

You Gotta Stay Happy U-I

Younger Brothers. The WB

You're My Everything 20th-Fox

z

Zamba I«*>

58... 9/ 10/48

.May '48 b2/28/48

..Oct. '48 b9/ll/48

..May '48
. .Nov. '48
. .Nov. '48
, . Mar. '48
.July '48

.D4/10/4S

. ..blO/30/48

...b2/28/48
...b8/14/4?

.June '48 b6/5/48

.Sept. '48 b9/4/48

• Oct. '48 D9/18/48

.July '48 b7/3/48

.Sept. '48 b5/29/48

.Aug. '48 b8/7/48

.Sept. '48 ...blO/16/47
....b4/10/48
....b6/19/48
...bll/15/47

b5/22/48

....b4/24/48

48 b3/6/48

48 b5/8/48

..May '48
. .Sept. '48
. .Mar. '48
. . June '48
..June '48
. .Mar.
. .May

SCREEN GUILD PRODUCTIONS

Dead Man's Gold L. LaRue-F. St. John-P. Stewart..

Frontier Revenge Lash LaRue-Fuzzy St. John

4804 Harpoon J. Bromfield-A. Louis 85... 9/24/48

Highway 13 R. Lowery-P. Blake-H. Brooke

I Shot Jesse James P. Foster-B. Britton-J. Ireland •

802 Jungle Goddess (D)F G. Reeves-W. McKay-Armida 62. ..8/13/48 bll/13/48

Last of the Wild Horses J. Ellison-M. B. Hughes-J. Frazee 11/4/48 .. alO/16/48

4807 Mark of the Lash L. LaRue-A. St. John 58. . .10/29/48 ..

4805 Mozart Story, The H. Holt-W. Markus 94... 10/8/48 alO/9/48

Outlaw Country Lash LaRue-Fuzzy St. John-P. Stewart

4705 Prairie, The (D) L. Aubert-A. Baxter 68... 8/6/48 ai2/27/47

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes 81... 8/13/48 b8/21/48

4802 S.O.S. Submarine (D)F Italian Navy 71. . .10/17/48 ...blO/16/48

4810 Shep Comes Home Robert Lowery-Lanny Rees 62... 12/3/48

Son of a Bad Man Lash LaRue-Fuzzy St. John

Son of Billy the Kid Lash LaRue-Fuzzy St. John

4809 Thunder in the Pines George Reeves-Ralph Byrd 62. . .11/25/48

4/oa Trail of the Mounties R. Hayden- Jennifer Holt 42... 2/21/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F.C. Grant-M. Loy-M. Douglas 94... 3/25/48 D3/17/48

Portrait of Jennie (D) J. Jones-J. Cotten-E. Barrymore ..... [all/1/47

20TH-FOX CURRENT 1947-'48

809 An Ideal Husband *T (C-D)A P. Goddard-M. Wilding-D. Wynyard. . . 96... Mar. '48 ...bll/29/47

820 Anna Karenina (D)A V. Leigh-R. Richardson-K. Moore 110.

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn 99.

817 Arthur Takes Over (C)F Lois Collier-Richard Crane 63.

846 Belle Starr's Daughter (W)F G. Montgomery-R. Cameron-R. Roman. 87.

847 Bungalow 13 Tom Conway -Margaret Hamilton 65.

807 Challenge, The (D)F T. Conway-J. Vincent-R. Stapley 68.

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield 62.

819 Counterfeiters, The (My)A John Sutton-Doris Merrick 74.

839 Creeper, The (My) A . .E. Cianelli-O. Stevens-J. Vincent 68.

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark 95.

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero 85.

822 Escape (D)A Rex Harrison-Peggy Cummins 78.

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray 68.

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde 139.

815 Fury at Furnace Creek (W) , V. Mature-C. Gray 88.

840 Gay Intruders, The (C)A John Emery-Tamara Geva 68.

806 Gentleman's Agreement (D)F G. Peck-D. McGuire-J. Garfield 118.

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild 89.

818 Green Grass of Wyoming *T (D)F P. Cummins-C. Coburn-R. Arthur 89.

808 Half Past Midnight (D)F K. Taylor-P. Knudsen-J. Sawyer 69.

816 Iron Curtain, The (D)A D. Andrews-G. Tierney-J. Havoc 87.

848 Jungle Patrol (D) A K. Miller-A. Franz-R. Ford 72.

813 Let's Live Again (D)F J. Emery- J. Millican-T. Holmes 68.

837 Luck of the Irish, The (C)F T. Power-A. Baxter-C. Kellaway 99.

812 Meet Me at Dawn (C)A W, Eythe-S. Holloway-B. Campbell 89.

824 Mine Own Executioner (D)A B. Meredith-K. Moore-D. Gray 102.

843 Night Wind (D)F Flame-Charles Russell 68.

844 Road House (D)A '. Lupino-Wilde-Holm-Widmark 95.

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan 91.

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan... 95.

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb 84.

836 That Lady in Ermine *T (M) A B. Grable-D. Fairbanks, Jr 89.

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer 66.

826 Walls of Jericho, The (D)A Wilde-Darnell-Baxter-Douglas 111.

845 When My Baby Smiles at Me *T (C)F B. Grable-D. Dailey-J. Oakie 98.

829 Winner's Circle, The (Doc)F Johnny Longden-Morgan Farley 75.

COMING

Affairs of Adelaide, The Dana Andrews-Maureen O'Hara

Beautiful Blonde From Bashful Bend *T Grable-Romero-Vallee-San Juan

Bonnie Prince Charlie *T (D)F D. Niven-M. Leighton-J. Campbell 136 bll/13/48

Canadian Pacific *C Randolph Scott- Jane Wyatt alO/16/48

Chicken Every Sunday D. Dailey-A. Young-C. Holm a7/17/4»

Down to the Sea in Ships R. Widmark-C. Kellaway-D. Stockwell al0/9/48

Fallen Idol, The (D)A M. Morgan-R. Richardson-B. Henrey. . . 92 b8/28/48

Fan, The Crain-Sanders-Carroll-Greene a7/24/48

I Was a Male War Bride Cary Grant- Ann Sheridan

Letter to Three Wives Darnell-Crane-Lynn-Sothern 103 a7/17/48

Man About the House, A M. Johnson-D. Gray-K. Moore 94 b6/28/47

Miss Mink of 1949 Jimmy Lydon-Lois Collier-Richard Lane

Mother Is a Freshman *T(C) L. Young- V. Johnson-R. Valleee a9/25/48

Mr. Belvedere Goes to College Clifton Webb-Shirley Temple

Prince of Foxes T. Power-O. Welles-W. Hendrix alO/2/46

Sand *T M. Stevens-C. Gray-C. Grapewin a7/17/48

Snake Pit, The (D) A O. de Havilland-M. Stevens-L. Genn...l08 bll/6/48

That Wonderful Urge T. Power-G. Tierney-R. Gardiner 82 a6/19/48

This Was a Woman (D)A Sonia Dresdel-Barbara White a6/19/48

Triple Cross T. Conway-S. Brodie-B. Billingsley

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts 63 a6/19/48

Tucson J. Lydon-P. Edwards-C. Russell a7/17/48

850 Unfaithfully Yours (C)A Harrison-Darnell-Lawrence-Vallee 105 blO/2/48

While I Live (D) A T. Walls-C. Evans-C. Raye 85 blO/18/47

Winslow Boy, The (D)F R. Donat-Sir C. Hardwicke-B. Radford. 117 b9/ll/48

849 Yellow Sky G. Peck- A. Baxter-R. Widmark 98 a7/17/48

You're My Everything *T D. Dailey-A. Baxter- A. Revere

UNITED ARTISTS current

Angry God, The (D)F A. Parla-C. Ortega-M. Forastieri 57. . .10/22/48 ...blO/30/48

Arch of Triumph (D) A Sp I. Bergman-C. Boyer-C. Laughton 120... Mar. '48 b2/21/4ft

Four Faces West (D)F J. McCrea-F. Dee-C. Bickford 90... 5/15/48 D5/15/48

Henry the Fifth (D)F *T L. Olivier-R. Asherson 134 b4/27/48

Here Comes Trouble *C (C)F B. Tracey-J. Sawyer-E. Parnell 50... 4/9/48 D4/17/48

Laff-Time W. Tracy-P. Morgan-E. Janssen 110... 4/9/48

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65... Apr. '48 bl/24/48

' Olympic Cavalcade Olympic Stars July '48

Pitfall (D) A D. PoweU-L. Scott-J. Wyatt 80... 8/19/48 b8/7/48

Plot to Kill Roosevelt, The (D)F Derek Farr-Marta Labarr 83 ... 10/22/48 ....bll/6/48

Red River (D)F J- Wayne-M. Clift-W. Brennan 125

Silent Conflict (W)F W. Boyd-A. Clyde-R. Brooks 61

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80

Texas, Brooklyn, and Heaven (C)A G. Madison-D. Lynn-J. Dunn 76

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney 109

Urubu (D)F Native Cast 66

Vicious Circle (D) A Conrad Nagel 77

Who Killed 'Doc' Robbin? *C (OF V. Grey-D. Castle-G. Zucco 51

COMING

Africa Screams B. Abbott-L. Costello-H. Brooks

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers... 90 b9/f/48

Borrowed Trouble William Boyd- Andy Clyde

.Nov. '48 b9/25/48

.Apr. '48 b3/6/48

.Sept. '48 D9/4/48

.Apr. '48 b3/20/48

.July '48 ....bl2/6/47

.Oct. '48 b9/25/48

.Nov. '48 b9/25/48

.July '48 ....b6/26/48

.Apr. '48 b3/6/48

.Apr. '48 b2/28/48

.Aug. '48 ....D7/17/48

.Apr. '48 b6/5/48

.Aug. '48 b7/10/48

.Nov. '48 bll/6/48

.Aug. '48 ....b6/19/4fi

.8/26/48 D7/17/48

.Apr. '48 ....D4/17/48
.May '48 ....b5/15/48

.8/11/48 D7/17/48

.5/27/48 D5/29/48

.8/16/48 b8/21/48

.7/24/48 b3/29/48

.Apr. "48 b5/8/4l

Cover-Up W. Bendix-D. O'Keefe-B. Britton a8/2l/4t

Dead Don't Dream, The (W) W. Boyd-A. Clyde

False Paradise Wm. Boyd-Andy Clyde

Gallant Hombre Duncan Renaldo-Leo Carillo

Gay Amigo, The D. Renaldo-L. Carrillo-Armida a8/28/4f

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Lauehton 81 b9/18/4t

High Fury (D)F Madeleine Carroll-Ian Hunter 71. . .11/19/48 b3/29/47

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew a8/21/4t

Love Happy Marx Bros.-Massey-Vera Ellen-Hutton

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour alO/9/48

Mad Wednesday (D)F H. Lloyd-R. Washburn-J. Conlin 89 b2/22/4i

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95 b9/ll/48

Outpost in Morocco George Raft-Akim Tamiroff

Sinister Journey Wm. Boyd-Andy Clyde

Siren of Atlantis Maria Montez-Jean Pierre- Aumont

Strange Gamble (W) W. Boyd-A. Clyde-R. Brooks al2/13/47

Too Late for Tears Scott-DeFore-Miller-Corey

Vendetta (D) Hillary Brooke-Faith Domergue a5/10/47

UNIVERSAL-INTERNATIONAL current

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83.

657 All My Sons (D)A Edward G. Robinson-Burt Lancaster... 94.

656 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.. 90.

66* Bad Sister M. Lockwood-I. Hunter 91.

653 Black Bart *T (W-D)A . .Y. DeCarlo-D. Duryea-J. Lynn 8C.

877 Brothers, The (D) A Patricia Roc-Will Fyffe 98.

635 Bush Christmas (D)F C. Rafferty-J. Fernside 76 bll/29/47

655 Casbah (D)A Y. DeCarlo-T. Martin-P. Lorre 94... Apr. '48 b3/6/48

Corridor of Mirrors (D) A E. Portman-E. Romney

658 Dear Murderer (D) A E. Portman-G. Gynt-D. Price

850 Double Life, A (D) A R- Colman-S. Hasso-E. O'Brien

Dulcimer Street (D)A R- Attenborough-A. Sim-F. Compton.

End of the River, The (D) A Sabu-Bibi Ferreira

665 Feudin', Fussin' and A-Fightin' D- O'Connor-M. Main-P. KUbride 78.

672 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90i/2

..July '48 b7/3/48

..May '48 b2/21/48

..May '48 ....b3/ 13/48

..July '48 bl2/6/4<

.Apr. *48 ....bl/31/48
b5/24/47

.105 b3/27/48

. 94.
.104. .
.112.
. 80..

.May '48 b6/7/48

.Mar. '48 bl/3/48

.Nov. '48 b8/7/48

.June '48 ...bll/29/47

.July '48

Sept. '48 ..b8/28/48

879 Holiday Camp M. Lockwood-P. Roc-D. Price 96... Mar. '48 b8/23/47

Kiss the Blood Off My Hands (D)A J. Fontaine-B. Lancaster-R. Newton 79. . .Nov. '48 ...bl0/16/48

669 Larceny (D)A J- Payne-J. Caulfield-D. Duryea 89... Aug. '48 D8/7/48

659 Letter from an Unknown Woman (D) A Joan Fontaine-Louis Jourdan 90... June '48 b4/10/48

666 Man-Eater of Kumaon (D)F Sabu-W. Corey- J. Page 80... July '48 b6/19/48

667 Mr. Peabody and the Mermaid (C)A W. PoweU-A. Blyth-I. Hervey 89... Aug. '48 b7/10/48

651 Naked City, The (D) A B. Fitzgerald-H. Duff-D. Hart 96... Mar. '48 bl/24/48

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105 b3/22/47

92 b5/l/48

81... Aug. '48 ....b8/21/48

.June '48 b5/8/48

.Nov. '48 bl0/2/48

.Sept. '48 ....b9/4/48

78. .

88.
86.

One Night With You (C)F Nino Martini-Patricia Roc

670 One Touch of Venus (C)A R- Walker-A. Gardner-D. Haymes...

661 River Lady *T (D) A Y. DeCarlo-D. Duryea

Rogue's Regiment (D) A D. Powell-M. Toren-V. Price

671 Saxon Charm, The (D)A R. Montgomery-S. Hayward-J. Payne

Snowbound R. Newton-D. Price

668 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109. . .Aug. '48 b6/26/48

662 Up in Central Park (C)F D. Durbin-D. Haymes-V. Price 87... June '48 b5/29/48

COMING

Amboy Dukes, The P. Fernandez- Al Ramsen-B. Whiting

Calamity Jane & Sam Bass *T Yvonne DeCarlo-Howard Duff

Countess of Monte Cristo (C)F S. Henie-O. San Juan-D. Hart Dec. '48 bll/6/48

Criss Cross B. Lancaster-Y. De Carlo-D. Duryea a9/18/48

Family Honeymoon C. Colbert-F. MacMurray a8/14/48

Sp. Hamlet (D)F Laurence Olivier-Jean Simmons 150 b5/15/48

Life of Riley W. Bendix-R. DeCamp-J. Gleason

673 Live Today for Tomorrow (D) A F. March-E. O'Brien-F. Eldridge 91... Jan. '49 b8/28/48

Ma and Pa Kettle M. Main-P. Kilbride-R. Long

Mexican Hayride Abbott & Costello Dec. '48 7/17/47

O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Red Canyon A. Blyth-H. Duff-G. Brent a8/14/48

You Gotta Stay Happy (C)F J. Fontaine-J. Stewart-E. Albert 100. . .Jan. '49 ...blO/30/48

Woman Hater (C)A S. Granger-E. Feuillere-R. Squire 105 bll/13/48

WARNER BROS. current

T19 April Showers (C)F J. Carson-A. Sothern-R. Alda 95... 3/27/48 b3/13/48

727 Big Punch, The (D) A W. Morris-L. Maxwell-G. MacRae 80... 6/26/48 b5/29/48

732 Embraceable You (D) A D. Clark-G. Brooks-S. Z. Sakall 88... 8/21/48 b7/31/48

717 I Became a Criminal (D) A Sally Gray-Trevor Howard 78... 3/6/48 07/12/47

804 Johnny Belinda (D)A J. Wyman-L. Ayres-C. Bickford 104.

June Bride (C)F B. Davis-R. Montgomery-F. Bainter 90.

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall 101.

702 Life With Father (C)F W Powell-I Dunne-E Taylor 118.

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore 99.

802 Rope *T (D) A J. Stewart-J. Dall-F. Granger 80.

725 Silver River (W)A Errol Flynn-Ann Sheridan 107.

803 Smart Girls Don't Talk (D) A V. Mayo-B. Bennett-R. Hutton 81.

720 To the Victor (D) A D. Morgan-V. Lindfors-V. Francen 101.

801 Two Guys From Texas *T (C)F J. Carson-D. Morgan-D. Malone 86.

726 Wallflower (C)F J. Reynolds-R. Hutton- J. Paige. . . 77

721 Winter Meeting (D) A B. Davis-J. Davis-J. Paige 100

724 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet. . . ! ' 109'

COMING

Adventures of Don Juan *T (H-R) Errol Flynn-Viveca Lindfors

Cleopatra Arms David Niven-Jane Wyman a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone

Decision of Christopher Blake, The (D) A. Smith-R. Douglas alO/il/47

Fighter Squadron *T Edmond O'Brien-Robert Stack..!'.'.!'.! a7/24/48

Flamingo Road J. Crawford-G. George-G. Michael

Flaxy Martin Z. Scott-V. Mayo-D. Kennedy a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey " "a8/28/48

Girl from Jones Beach, The v. Mayo-R. Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris-J. Paige-B. Bennett ai6/2/48

It's a Great Feeling *T D. Morgan-J. Carson-D. Day '.'...

Idol of Paris (D) A Michael Rennie-Beryl Baxter 105... b2/28/48

John Loves Mary Reagan-Carson-Neal-Morris a5/l/48

Kiss in the Dark Jane Wyman-David Niven

Look for the Silver Lining *T J. Haver-R. Bolger-G. MacRae .'.' a7/3/48

Montana *T Errol Flynn -Alexis Smith !!!!!

My Dream Is Yours *T Carson-Day-Bowman-Arden ! a6/26/48

Night Beat W. Douglas-A. Hale-R. Alda \'m\\ 'a8/28/48

Night Unto Night (D) Ronald Reagan-Viveca Lindfors a5/10/47

One Last Fling A. Smith-Z. Scott-J. Backus a5/22/48

One Sunday Afternoon *T Dennis Morgan-Janis Paige a5/22/48

Somewhere in the City V. Lindfors-E. O'Brien-V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott a7/24/48

Task Force Cooper-Morris-Brennan-London ....!! !

This Side of the Law Lindfors-Smith-Paige-Douglas !!!.!! !!!!!!!!!!!!!

.10/23/48 b9/18/48

.11/13/48 ...blO/23/48

.7/31/48 b7/10/48

.8/14/48 b8/16/47

.7/3/48 b6/12/48

.9/25/48 b8/28/48

.5/29/48 b5/8/48

.10/9/48 b9/18/48

.4/10/48 b4/3/48

.9/4/48 b8/7/48

.6/12/48 b5/22/48

.4/24/48 b4/ 10/48

.5/15/48 b4/24/48

.a2/7/48

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign an'
U. S. origin not distributed by ma
jor outlets. Titles are followed, U
parentheses, by name of country Oj
origin and U. S. national distributor,
names of stars, running time, anf
date of issue in which review ap-
peared, in that order.

A FRIEND WILL COME TONIGHT
(Lopert) Michel Simon, Madeleine
Sononge. 92. b7/17/48.

ALL'S WELL (U. S.-Independent:

D. Lamour-C. Laughton

BLIND DESIRE (France-Discln*
Int'l) Jean-Louis Barbault-Edwigt

Feuillere. 88. b6/12/48.

BLIND GODDESS, THE (England)

E. Portman-H. Williams. 88.

b9/25/48

BRIGHTON ROCK (England). R.
Attenborough - H. Baddeley. 92.
bl/3/48

CESAR (France - Siritzky Int'l).
Raimu-P. Fresnay. 120. bll/6/48

CHAMPION (U. S. - Independent) .
K. Douglas-M. Maxwell.

CONCERT MAGIC (U. S.-Concert
Film Corp.) Y. Menuhin-E. Beal.
72. blO/23/48

DAMNED, THE (France-Disclna)
H. Vidal-F. Marley. 165. b5/l/48

DAY OF WRATH (Denmark
Schaefer). L. Movin-T. Roose. MC
b5/l/48

EASY MONEY (England) . G. Gynt-

D. Price. 94. b3/6/48

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mal-
carini. 95. b5/29/48

FOOLISH HUSBANDS (France -
Siritzky Int'l) . F. Gravet-M. Presle.
106. bll/6/48

FOUR STEPS IN THE CLOUDS
(Italy - Distinguished Films). G.
Cervi-A. Benetti. 88. bll/6/48

FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81
b8/28/48

FRIC-FRAC (France-Oxford). Fer-
nandel-Arletty. 90. b6/5/48

GHOSTS OF BERKELEY SQUARE
(England). R. Morley-F. Aylmer.
90. bll/r/47

GREEN PROMISE (U. S.-Independ-
ent). W. Brennan-M. Chapman.

GUINEA PIG, THE (England). R.
Attenborough-S. Sim. 99. blO/30/48

HONORABLE CATHERINE, THE
(France - European Copyrights,
Inc.) E. Feuillere-A. Luguet. 85
b9/25/48

ILLEGALS, THE (U. S.-Mayer-
Burstyn) T. Torres-Y. Mikalo-
witch. 75. b7/10/48

JENNY LAMOUR (France - Vog
Films) L. Jourdan-S. Renant. 102.
b2/14/48

LIFE AND LOVES OF TCHAIKOV-
SKY (Germany-UFA). H. Stuewe-
Z. Leander. 85. bll/6/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond.
101. blO/2/48

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoli

93. b9/25/48

LOVES OF JOANNA GODDEN,
THE (England). G. Withers - J.
Macalium. 85. b6/21/47

LOUISIANA STORY (U. S.-Lopert
Films) J. Boudereaux-L. Le Blanc
77. blO/2/48

MAN ON THE EIFFEL TOWEH
(U. S.-Independent) C. Laughton-

F. Tone.

MARK OF CAIN, THE (England).

E. Portman-S. Gray. 88. bl/17/4G

MARIUS (France-Siritizky Infl; .
Raimu-P. Fresnay. 128. b5/15/48

MONTECASSINO (Italy-Superfilm) .
A. Lolli-G. Severi. 93. bll/6/48

MRS. FITZHERBERT (England). P.
Graves-J. Howard. 99. b2/14/48

NAIS (France-Siritizky-Int'l). Fer-
nandel-J. Pagnol. 105. b6/19/48

PAISAN (Italy-Mayer-Bur.) C
Sazio-R. Von Loon. 118. b2/28/48

PORTRAIT OF INNOCENCI
(France-Slritzky-Int'l) Louis Car-
letti-Gilbert Gil. 90. b6/12/48.

PREJUDICE (U. S.-Independent) D.
Bruce-B. Edwards. a9/25/48

PRIVATE LIFE OF AN ACTOR
(France - Siritzky) . S. Guitry - L.
Marconi. 102. b9/18/48

QUIET WEEKEND (England-Distin-
guished) D. Farr-F. Cellier. 83.
D8/28/48

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich-J. Gabin. 90
b6/5/48

RUY BLAS (France-Discina Int'l).

D. Darrieux-J. Marais. 87. blO/30/48
SHOWTIME (England-English

Films). A. Todd-R. Greene. 91

b6/5/48

BPIRIT AND THE FLESH, THE
(Italy-Variety) G. Cervi-D. Sassoli.

98. b8/28/48
STORY OF LIFE, THE (U. S.-Cru-

sades) J. Crehan-W. McKay. 67

b7/10/48

STRANGE VICTORY (U. S.-Target)
V. Richardson-C. McGregor. 73
b7/24/48

SYMPHONIE PASTORALE (France-
Film Rights) . M. Morgan-P. Blan-
char. 105. blO/9/48

THEY ARE NOT ANGELS (France-
Siritzky-Int'l) . P. Blanchard-R
Bussleres. 130. b5/29/48

WEAKER SEX, THE (England). U.
Jeans-C. Parker. 84. blO/2/48

WHEN LOVE CALLS (Italy-Super-
film). G. Bechi-S. Pampanini.
105. bll/6/48

WHERE WORDS FAIL (Argentina-

Lopert) E. Muino-I. Bertini. 90
b8/28/48

WOMAN HUNT (Italy-Films Int'l).

V. Gioi-A. Checchi. 100. blO/23/48
ZAMBA (U. S.-Independent). J

Hall-G. Cooper.

NEWSREEL SYNOPSES

(Released Wednesday, Nov. 17)

MOVIETONE (Vol. 31, No. 91)—
Thunderbolt hunters; Flood-ruined Van-
port salvaged ; Long Island potatoes ;
Fashions in furs; Football: Michigan
vs. Navy; Australian racing classic;
French stag hunt; Pups herd sheep.
NEWS OF THE DAY (Vol. 20, No.
221) — Will DeGaulle stop the Reds?;
More power for the Berlin airlift; New
wonder of science; St. Hubert stag hunt.
PARAMOUNT (No. 24)— Snowbirds
rush season for ski doings ; French
troops restore order in mine crisis;
Tanks come out of mothballs ; Paris
fashions; Football: Missouri vs. Okla.
UNIVERSAL (Vol. 21, No. 195)—
French miners returning to work; Army
tests new M-46 tank; Texas tests jet
jalopy; Dutch smoking contest; Little
poppy queen chosen; Sports: Northwest
hails ski season — Michigan vs. Navy.
WARNER PATHE (Vol. 20, No. 26)
— West opens new airlift base; Danny
Kaye — Dr. Paul Muller— Mrs. F. D.
Roosevelt; The General Patton tank;
Giant magnet ; Sports : Maulers vs. Ter-
rors— Ski season starts — Dog racing.
ALL AMERICAN (Vol. 7, No. 317) —
Nursery tots enjoy outing ; School
R.O.T.C. unit review; Congressman
Dawson discusses election; Harlem
Globetrotters open season.
TELENEWS (Vol. 2, No. 46)— Brit-
ish prince born; Head hunters in jungle
war; London's Lord Mayor's show;
Czechoslovakia's 30th anniversary; Ven-
ezuela's Raza Festival; Dutch smoking
contest; Dock strike hits east; "Red"
Dean visits U. S. ; Turkey and toy sea-
son nears; Trumans move into Blair
House; 1948 Lasker awards; Ingrid
Bergman at "Joan" N. Y. premiere;
Housewives' $2,000,000 annual waste;
Atomic antics; Sports: Texas vs. T.C.U.
— Army vs. Penn.

(Released Saturday, November 20)

MOVIETONE (Vol. 31, No. 92 — Bri-
tain hails birth of Prince; Tojo sen-
tenced to die ; Truman on vacation ;
Dock strike: Florida girls glorify citrus
crop ; Mrs. Patton christens tank ; Mac-
Kenzie King resigns; Football: Army
vs Penn — Notre Dame-Northwestern.
NEWS OF THE DAY (Vol. 20, No.
222) — Dock strike; Death for Tojo;
Beauty and the grapefruit; Truman on
vacation; MacKenzie King steps down;
Sports: Army vs. Penn — Notre Dame
vs. Northwestern (Chicago only) — Cali-
fornia vs. Washington State.
PARAMOUNT (No. 25)— Riots in
Paris; Tojo and company sentenced;
Son born to Princess Elizabeth; Mrs.
Patton christens tank; "Red" Dean
visits U. S. ; Football: Notre Dame vs.
Northwestern — Army vs. Penn.
UNIVERSAL (Vol. 21, No. 196) —
Tojo sentenced to hang; Truman vaca-
tions; MacKenzie King retiring; Ship
strike; Football: Notre Dame vs. North-
western— Army vs. Penn.
WARNER PATHE (Vol. 21, No. 25)
— Reds in Berlin anniversary; Tojo sen-
tenced; Florida "peaches" and grape-
fruit ; Italian smoke-eaters drill : A
prince is born; Football: Notre Dame
vs. Northwestern — S. M. U. vs. Ark.

Under Capricorn *T Ingrid Bergman-J. Cotten-M. Wilding

Whiplash (D) D. Clarke-A. Smith-S. Z. Sakall all/1/47

Youneer Rrothers. The *T W.Morris-J.Paige-B.Bennett a7/24/48

RE-ISSUES (Nationally Released)

ASTOR PICTURES

Frontiers of '49 "Wild Bill"

In Early Arizona "Wild Bill"

Law Comes to Texas, The "Wild Bill'

Lone Star Pioneers "Wild Bill"

Man from Tumbleweeds "Wild Bill"

Pioneers of the Frontier "Wild Bill"

Return of Daniel Boone "Wild Bill'

Taming of the West "Wild Bill"

Toll of the Desert F. Kohler, Jr

Wagon Trail Harry Carey

Time
Mins.

Rel.
Date

Oris
Rel.
Dot*

Elliott

Elliott

Elliott 60.

Elliott

Elliott

Elliott

Elliott 62.

Elliott

B. Mack 55.

.1/1/49 1938

.3/1/49 1938

.10/1/48 193S

.12/1/48 1938

.2/1/49 1940

,.5/1/49 1940

.11/1/48 1941

..4/1/49 1938

.6/1/48 1937

58... 5/30/48 193*

FILM CLASSICS

Border Wolves Bob Baker

Challenge, The J. Gardner-M. Clare

Deep in the Heart of Texas J. M. Brown-Ritter

Drums *T Sabu-R. Massey

Eagle Squadron R. Stack-D. Barrymore...

Four Feathers *T J. Duprez-R. Richardson.

Gun Justice Ken Maynard

Gung-Ho R. Scott-R. Mitchum

Last Stand Bob Baker

Man Who Reclaimed Head C. Rains- J. Bennett

Pony Post Johnny M. Brown

Tower of London B. Karloff-B. Rathbone...

Wheels of Destiny Ken Maynard

. 56... 8/15/48 193«

. 78... 5/20/48 ....193t

. 61... 7/15/48 194J

7/20/48 1938

.109... 6/11/48 194J

7/20/48 1938

. 61... 9/15/48 1934

. 87... 6/11/48 1943

. 57... 9/15/48 1938

7/1/48 193S

. 60... 8/15/48 1940

7/1/48 1938

. 65... 7/15/48 1934

METRO-GOLDWYN-MAYER

A Night at the Opera Marx Bros.-K. Carlisle.

San Francisco C. Gable-S. Tracy

.Dec. '48
.Dec. '48

.1935
.1936

MONOGRAM

4711 Sign of the Wolf M. Whalen-G. Bradley.

PARAMOUNT

R7-3508 Crusades, The L. Young-H. Wilcoxon.

69... 5/2/48 1941

.126... June '48 193S

REALART PICTURES

1250 Corvette K-225 R.

871 Wings Over Honolulu R.

Scott-B. Fitzgerald.
Milland-W. Barrie..

98. .

78. .

May
May

RKO RADIO

892 Bambi *T Disney Feature Cartoon 70.

882 Border G-Man (W)... G. O'Brien-L. Day 60.

818 Bring 'Em Back Alive Frank Buck

881 Gun Law (W) G. O'Brien-R. Oehman 60.

884 Lawless Valley (W)

883 Painted Desert (W)

886 Timber Stampede (W) G. O'Brien-M. Reynolds

885 Trouble in Sundown (W) G. O'Brien-W. Bond...

.1943
.1937

.1943
.1938
.1933
.1933

G. O'Brien ig38

G. O'Brien-L. Day 60 1938

1938

1939

REPUBLIC

873 Frontier Pony Express Roy Rogers

872 In Old Caliente Roy Rogers 10/31/48

874 Saga of Death Valley Roy Rogers 10/31/48

8601 Scatterbrain J. Canova-A. Mowbray 11/30/48

871 Shine On Harvest Moon Roy Rogers 10/31/48 . 1944

8602 Yokel Boy A. Dekker-J. Davis 11/30/48 . ..1942

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L. Hayward-J. Fontaine 105.

S-5 Flirting With Fate J. E. Brown-B. Roberts 70.

HC23 Hidden Gold W. Boyd-R. Hayden 62.

S-4 King of the Turf A. Menjou-D. Costello 89.

HC20 Law of the Pampas W. Boyd-R. Hayden 79.

S-8 Miss Annie Rooney S. Temple-W. Gargan 88.

HC19 Range War W. Boyd-R. Hayden 69.

S-3 Runaway Daughter B. Stanwyck -R. Young 71.

HC21 Santa Fe Marshal W. Boyd-R. Hayden 70.

HC22 Showdown, The W. Boyd-R. Hayden 66.

HC24 Stagecoach War W. Boyd-R. Hayden 64.

S-6 That's My Boy J. Durante-R. Tauber 81.

20TH CENTURY- FOX

830 Belle Starr R. Scott-G. Tierney 87.

834 Blood and Sand T. Power-L .Darnell 125.

831 Frontier Marshal R. Scott-N. Kelly 71.

835 I Wake Up Screaming B. Grable-V. Mature 82.

832 Rose of Washington Square T. Power- A. Faye 86.

833 Slave Ship W. Baxter- W. Beery 92.

WARNER BROS.

730 Flowing Gold J. Garfield-P. O'Brien 82.

729 God's Country and the Woman G. Brent-B. Roberts 71.

723 The Fighting 69th J. Cagney-P. O'Brien 78.

722 Valley of the Girnts W. Morris-C. Trevor 79.

10/31/48 1939

1939

1939

.... 1940

.10/1/48 1938

.9/3/48 1938

.8/27/48 1940

.8/20/48 1939

.6/3/48 1938

.10/1/48 1943

.5/7/48 1939

.8/20/48

.6/25/48 1940

.7/30/48 1940

.10/22/48 1940

.9/3/48

.June '48 1941

.Aug. '48 1941

.June '48 1939

.Aug. '48 1941

.July '48 1938

.July '48 1937

7/17/48 1940

7/17/48 1938

5/8/48 1938

5/8/48 194«

1947-48 SHORT SUBJECT BOOKING GUIDE

Rel. No. Title Rel. Date DaU

ASTOR PICTURES

Jimroy Fidler's Personality

Parade (20) 12/20

Boss Comes to Dinner (10) 4/1

Makers of Destiny #l(17!/2) 5/1 6/5

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)
J451 A Voice Is Born (20(/2).. 1/15

12/20
12/20
6/5
6/19

THREE STOOGES COMEDIES (8)

3401 Brideless Groom (16!/2) . . . 9/11 ..
4402 Sing a Song of Six

Pants (17) 10/30

9403 All Gummed Up (IS) 12/11

3404 Shivering Sharlocks (17) ... 1/8

3405 Pardon My Clutch (15)... 2/26
'466 Squafehaads of the Round

Table (18) 3/4 6/5

9407 Fiddlers Three (17) 5/6 6/5

3408 The Hot Scots (17) 7/8 7/31

ASSORTED & ALL-STAR COMEDIES (17)

3421 Wedding Belle (17) 10/9 1/17

3422 Should Husbands

Marry? (17) 11/13 12/20

9423 Silly Billy (18) 1/29 6/19

3424 Two Nuts in a Rut (18) . . . 2/19 6/12
9425 Tall, Dark and

Gruesome (16) 4/15 6/5

3426 Crabbin' in the Cabin (18) . 5/13 6/19

3427 Pardon My Lamb Chop ( ) . 6/10 7/10
9431 Rolling Down to

Reno (16^2) 9/4

M32 Hectic Honeymoon (17)... 9/18

9433 Wife to Spare (16) 11/20 12/20

9434 Wedlock Deadlock (16) ... .12/18 2/14

9435 Radio Romeo (17i/2) 12/25

9436 Man or Mouse (18) 1/15 6/19

9437 Eigtit Ball Aady (17/2)... 3/11 6/19

3438 Jitter Bughouse (17) 4/29 6/12

9439 The Sheepish Wolf (17i/2) . . 5/27 6/19

844C Flat Feat (17i/2) 6/24 7/31

COLOR RHAPSODIES (3)

S501 Swiss Tease (6) 9/11

9502 Boston Beany (6) 12/4 12/20

«03 Flora (7) 3/18 6/19

COLOR PHANTASIES (3)

9701 Kitty Caddy (6) 11/6 12/20

9702 Topsy Turkey (6!/2) 2/5

9703 Short Snorts on

Sports (6J/2) 6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (6i/2) 10/30

9602 Novelty Shop (6^2) 11/20

9603 Dr. Bluebird (8) 12/18

9604 In My Gondola (7J/2) .... 1/22

9605 Animal Cracker Circus (7) 2/19

9606 Bon Bon Parade (S'/fe) . . . 4/8

3607 House That Jack Built (7) . 5/6

J608 The Untrained Seal (7[/2). 7/15

THRILLS OF MUSIC (8)

35)51 Boyd Raebum & Orch. (11) 9/18

3952 Claude Thornhill &

Orch. (11) 10/30

3S53 Lecuona Cuban

Boys (10!/2) 11/13 12/20

'354 S»!tch Henderson

Orch. (10) 12/11 2/14

3955 Charlie Barnet &

Orch. (10i/2) 1/15 6/5

0956 Ted Weems &

Orchestra (10!/2) 3/25 6/5

9957 Gene Krupa Orch. (10) .... 6/10 7/10

3958 Tony Pastor Orch. (10) . . . 7/22 8/28

SCREEN SNAPSHOTS (10)

*S51 Hollywood Cowboys (9'/2) . 9/4

3S52 Laguna, U. S. A. (9'/2)..10/9 12/20
3853 Out of This World

Series (9) 11/27 12/20

9854 Off the Air (10) 12/18 12/20

3855 Hawaii in Hollywood (10). 1/22 6/5

3856 Photoplay's Gold Medal

Awards (9'/2) 3/18

3857 Smiles and Styles (10) .... 4/1 6/5

3858 Hollywood Honors

Hersholt (8) 5/6 6/12

9859 Hollywood Party (9) 6/10 7/10

3S60 Hollywood Friars Honor

George Jessel (9/2) . . . . 7/8 7/31

WORLD OF SPORTS (9)

9801 Cinderella Cagers (9'/2) . . 9/25

9802 Ski Demons (9) 10/23 12/20

9803 Bowling Kings (10) 11/13 12/20

9804 Navy Crew Champions (10). 12/25 2/14

9805 Rodeo Thrills and

Spills (9/2) 1/29 6/5

3806 Net Marvels (9) 3/11 6/19

9807 Champions in the

Making (8"/2) 5/23 6/19

3808 No Holds Barred (9) 6/17 7/10

9809 Aqua Zanies (9) 7/15 7/31

FILM NOVELTIES (1)
WOl Aren't We All? (10'/2) .. .11/27

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are: distributor's release number;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title

Rel. Date Data Rel. No. Title

COMMUNITY SINGS (9)

3651 No. 1— Linda (10) 9/4

3652 No. 2— April Showers (9). 10/2

3653 No. 3— Peg 0' My

Heart (9) 11/6 12/20

3654 No. 4— When You Were

Sweet 16 (9i/2) 12/4 12/20

9655 Feudin' and

A-Fightin' (10!/2) .... 1/8 6/19

J656 Civilization ( ) 2/12 6/5

9657 I'm Looking Over a

Four-Leaf Clover (9/2).. 4/29 6/5

9658 Manana (9) 6/3 6/19

9659 California Here I Come (9) 8/12 8/28

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18 1/17

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-932 The Invisible Mouse (7) . . 9/27 11/22

W-933 King Size Sanary ( )....12/6 2/14

W-934 The Bear and the Bean (7) . 1/31 4/3

W-935 What Price Fleadom? (6). 3/20

W-936 Make Mine Freedom (10). 4/24 6/12

W-937 Kitty Foiled (8) 5/1 6/12

W-93S Little 'Tinker (8) 5/15 7/24

W-939 The Bear and the Hare (7) . 6/26 7/24

W-940 The Truce Hurts (7) 7/17 9/4

W-941 Half- Pint Pygmy (7) 8/17 10/23

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)

K-971 Miracle in a Corn

Field (8) 12/20 3/6

K-972 It Can't Be Done (10)... 1/10 4/3

K-973 Goodbye Miss Turlock (10). 1/24 4/3

K-974 My Old Town (9) 2/7 4/3

K-975 Souvenirs of Death (10) . . 6/19 7/24

K-976 The Fabulous Fraud (11).. 8/28 10/23

GOLD MEDAL CARTOONS (Reissues) (6)
W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8) . 6/12

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No. 10 (8) . 9/6

S-952 Surfboard Rhythm (8) 10/18

S-953 What D'Ya Know? (9) 11/18

S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10) 1/10

S-956 I Love My Mother-in-Law

But (8) 2/7

S-957 Now You See It (Tech.) (9) 3/30

S-958 You Can't Win (9) 5/29

S-959 Just Suppose (9) 7/17

3-960 Football Thrills No. 11

(9) 8/21 8/21

11/22
11/22

4/3

5/1

6/12
9/4

MUSICAL MERRY-GO-ROUND (6)
M-981 Freddy Martin, Keenan

Wynn (10) 2/14 6/5

M -982 Tex Beneke (10) 2/13 6/5

M-983 Ray Noble, Buddy

Clark (11) 6/26 7/24

M-984 Les Brown-Virginia

O'Brien (10) 7/17 8/28

M-985 Frankie Carle & Orch. (10). 8/28 10/16
M-986 Art Lund-Les Brown-

Tex Beneke (10) 8/30

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24

10/16

6/12

PARAMOUNT

PACEMAKERS (6)

K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14

K7-3 Bundle From Brazil (11)... 1/2

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28

K7-6 Neighbor to the North (13) . . 7/22

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17

J7-2 Desert Destroyers (11) 12/16.

J7-3 Streamlined Luxury (10) . . . 2/20

J7-4 Fog Fighters (10) 4/2

J7-5 The Big Eye (10) 5/21

J7-6 Flying Wing (10) 8/6

11/22
1/17

'6/26
7/24

11/22
.12/20
3/6
6/5
6/12
9/11

Rel. Date Data

SPORT/LIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22

R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop, Look and Guess

'Em (10) 12/5 1/17

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10) . 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10) 7/30 8/7

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6/5

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) . . . . 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-8 Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20

E7-2 Olive Oyl for President (7) . . 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre- Hysterical Man (9) 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home (7) . . 9/3

SCREEN SONG (8)
X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-8 The Lone Star State (9) 8/20 9/11

MUSICAL PARADES (6)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16) . . 8/6 9/11

FF7-5 Big Sister Blues (14) 10/1 11/6

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

No..l (10) 10/24

No. 2 (9) 12/5

No. 3 (9) 1/16

84201
84202
84203
84204
84205
84206
84207

(9)
(8)

6 (9)

7 (9)

2/27
4/9
5/21
7/2

THIS IS AMERICA (13)

83101 Border Without

Bayonets (16) 11/14

Switzerland Today (IS)... 12/12

1/9

4/30
5/28
6/25
7/23
8/20

83102

83103 Children's Village' (19)

83104 Operation White

Tower (18) 2/6

83105 Photo Frenzy (16) 3/5

83106 Funny Business (18) 4/2

83107 Democracy's Diary (16).

83108 Crime Lab (17)

83109 Letter to a Rebel (16) . . .
B3110 Sports Golden Age (17) . .

83111 Glamour Street (16)

83112 Friend of the Family (18). 9/17

83113 Who's Delinquent? (16)... 10/15

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19

84302 Golf Dottor (8) 10/17

84303 Quail Pointers (8) 11/14

84304 Pin Games (8) 12/12

84305 Racing Day (8) 1/9

84306 Sports Coverage (8) 2/6

84307 Teen Age Tars (9) 3/5

84308 Doggone Clever (8) 4/2

84309 Big Mouth Bass (8) 4/30

84310 Muscles and the Lady (9). 5/28

84311 Ladies in Wading (8) 6/25

84312 Athletic Varieties (8) 7/23

84313 Strikes to Spare (8) 8/20

12/20
1/17
4/3
6/5
6/5
6/26
9/4

12/20
1/17
3/6

3/6
5/1
6/5
6/19
6/26
7/3
8/28
9/11
10/9
10/23

12/20
1/17
3/6
3/6
5/1
6/19
6/19
6/26
7/31
8/28

10/2

Rel. No. Title

Rel. Date

I!

MUSICAL JAMBOREES (Revivals)

84401 Enric Madriguera &

Orch. (8) 9/5

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31

84404 Duke Elligton (9) 11/28

84405 Jerry Wald &0rch. (9)... 12/26

84406 Ray McKinley & Orch. (8). 1/23

84407 Dick Stabile & Orch. (8).. 2/20

LEON ERROL (4)

83701 Bet Your Life (14) 1/16

83702 Don't Fool Your Wife (18) . 3/5

S3703 Secretary Trouble (17) 4/9

83704 Bachelor Blues (17) 9/17

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) 11/21

83402 Brother Knows Best (17).. 1/2

83403 No More Relatives (18)... 2/6

83404 How to Clean House (18) . . 5/14

83405 Dig That Gold (17) 6/25

53406 Home Canning (16) 8/6

RAY WHITLEY REVIVALS (4)

83501 Molly Cures a Cowboy (19). 9/5

83502 Musical Bandit (16) 10/10

83503 Corralling a School

Marm (14) 11/14

83504 Prairie Spooners (13) 12/19

SPECIAL (4)
83601 20 Years of Academy

Awards (19) 4/2

83801 Basketball Headliners of

1948 (18) 4/23 C

842 Louis-Walcott Fight

Picture (19) 6/26

83901 Football Highlights of 1947

(20) 12/12

MY PAL FEATURETTES (2)

83201 My Pal (22) 11/31 ..

83202 Pal's Adventure (20) 9/24 ..

WALT DISNEY CARTOONS (6)
Reissues

84701 Hawaiian Holiday (8) 10/17 ..

84702 Clock Cleaners (8) 12/12 J?.

84703 Little Hiawatha (9) 2/20 .

84704 Alpine Climbers (10) 4/2

84705 Woodland Cafe (7) 5/14 6.

84706 Three Little Pigs (9) 9/17 ..

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24

793 Dick Tracy Returns (15

Chanters) 7/17

794 Adventures of Frank and

Jesse James (13

Chapters) 10/30 ..

CARTOONS (1)
Trucolor

761 It's A Grand Old Nag (8). 12/20 U

20th CENTURY-FOX (1948)

MOVIETONE ADVENTURES (9)

8254 Copenhagen Pageantry (8). 1/48 5/

8255 Scenic Sweden (8) 6/48 6/

8256 Riddle of Rhodesia (8) 7/48 9/

8257 Bermuda (8) 8/48 9/

8258 Desert Lights (8) 8/48 8/

8259 Portrait of the West (8).. 10/48 ...

8260 Way of the Padres (8) . . . . 1/48 . .

Black and White

8203 Sky Thrills (9).... 3/48 5/

8204 Majesty of Yellowstone (9) . 7/48 6/

SPORTS REVIEW (7)

8302 Olympic Class (10) 2/ S,

8303 Everglades Adventure (9) 1/

8304 Football Finesse (10) 9/ 8/

8305 Olympic Water Wizards (8). 11/

8306 Yankee Ski-Doodle (8) 12/

8352 Aqua Capers (T) (8) 1/ 1/

8353 Playtime In

Scandinavia (T) (8) 4 6,

TERRYTOONS
Technicolor

8512 Felix the Fox (7) 1/ 6j

8513 The Talking Magpies in

Taming the Cat (7) 1/ 6/

8514 Mighty Mouse and the

Magician (7) 3/ 6/

8515 Chipper Chipmunk, The (7) 3/ 8/

8516 Hounding the Hares (7)... 4/ 6/

8517 Mighty Mouse in the

Feudin' Hillbillies (7).. 4/ 6/

8518 Mystery in the

Moonlight (7) 5/ 6/

8519 Seeing Ghosts (7) 6/ 6/

W2n A Signless Nitrht '7* . « «'

8521 The Witch's Cat (7) 7/ 9/

8522 Magpie Madness (7) 7/ 8/

8523 Mighty Mouse in Love's

Labor Won (7) 8/ 9/

8524 The Hard Boiled Egg (7) . . 9/

8525 Mighty Mouse in the

Mysterious Stranger (7). 10/

8526 The Talking Magpies in

Free Enterprise (7) 10/

I No. Title

Rel. Date Date

iS27 Mighty Mouse in Triple

Trouble (7) 11/

9528 The Talking Magpies in Out

Again in Again (7) 11/

«529 Mighty Mouse in the Magic

Slipper (7) 12/

0 The Talking Magpies in

Gooney Golfers (7) 12/

TERRYTOONS
Technicolor-Reissues
mi The Butcher of fertile (7) . . 5/
532 Mighty Mouse in the Green

Line (7) 5/

MOVIETONE SPECIALTY

01 Symphony of a City (11).. 9/

DRIBBLE PUSS PARADE
1902 Dying to Live (9) 5/ 6 IS

FEMININE WORLD

5601 Something Old — Something

New (8) 2/

860? Fashioned for Action (8).. 4/

MARCH OF TIME

The Cold War ( ) 1

Marriage and Divorce ( ) . 2/20

Crisis in Italy ( ) 3/

Life W th Junior ( ) 4/

Battle for Greece (17) 5/

The Fight Game (19) 5/

The Case ot Mrs.

Conrad (18) 7

White-Collar Girls (18)... 8 6
Life With Grandpa ( )... 9'
Battle for Germany (18).. 10/
America's New Air

Power (17) 10/29

( )...ll
( >...12/

5/1

6/5

3/6

6/26

8 7

io/2

11/6

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12/ 1/17

The Mad Hatter (7) 2/ /6/19

Pixie Picnic (7) 6/5

Banquet Busters (7) 6/19

Kiddie Koncert (7) 6/5

Wacky Bye Baby (7) 7/16

Wet Blanket Policy (7) 8/27

TECHNICOLOR CARTUNES (5)

Reissues

I 3321 Knock Knock (7) 3/

Mil 3322 Syncopated Sioux (7) 5/

3323 Wnody Woodpecker (7) .... 1>

UNIVERSAL-INTERNATIONAL

| NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15). 10/22 2/14

3362 Drummer Man (15) 12/3 2/14

3303 Carlos Molina & His

Orch. (15, 12/13 2/1 J

3304 Tex Beneke & His

Orch. (15) 3/3 6/19

3305 Woody Herman & His

Orch. (15) 3/31

3306 Red Ingle & His National

Seven (15) 6/16 6/19

3307 Tex W'lliams and His Orch.

in Western Whoopee (15) 6/23 7 31

3308 Jimmy Dorsey & Orch. (15) . 8/18 9/25

3309 Red Skin Rumba (15) 9/15 9/25

3310 Buddy Rich & Orch. (15).. 10/13

THE ANSWER MAN (8)

3391 Wind. Curves and Trap

Doors (10) 12/22

3392 Hall of Fame (10) 1/19

3393 Men. Women &

Motion (10) 3 '15

3394 Flood Waters (10) 4/26

3395 Miahty Timber (10) 6/21

3396 Rockets of the Future (10) . 7/5

3397 Water Battlers f7) 816

3398 Home of the Iceberg (7).. 8/23

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29

3342 Chimp Aviator (9) 11/17

3343 Brooklyn Makes

Capital (27) 2/9

3344 Whatta Built (10) 6/7

3345 Copa Carnival (9) 6/28

3346 Paris on the Plata (9) 7/12

3347 Gaucho Fiesta ( ) 8/16

3348 Call of the Canyon ( )... 10/18

SING AND BE HAPPY SERIES

3381 Spotlight Serenade (10)... 3/29

3382 Singing the Blues (10)... 5/

3383 River Melodies (8) 7/5

3384 Songs of the Season ( ).. 10/11

3385 Hits of the Nineties ( ).. 10/18

2/14

6/19
7/31
7/31
9/25
9/18
11/13

11/22
11/22

6/19
6/19
7/31

9/25

(8)

'7/31
7/31

Rel. No. Title

Rel. Date Oat*

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27). 2/5 6/19

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1 6/19

SPECIALS (2)

3201 Snow Capers (19) 2/18 6/19

WARNER BROS.

TECHNICOLOR SPECIALS (8)

2/14

5/29

7/3

7/24

9/18

4001 Celebration Days (20) 1/31

4002 Soap Box Derby (20) 10/18

4003 Teddy, the Roughrider (20). 2/21

4004 King of the Carnival (20). 4/3
4U05 Calgary Stampede (20) . .

4006 A Day at the Fair (20).

4007 The Man From New

Orleans (19) 9/4

4008 My Own United States (20). 10/16

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10).. 12/27

4203 A Song About the

Moonlight (10) 1/24 3/6

4204 Grandfather's Favortes . . . 3/13 6/5

4205 A Stephen Foster

Song (10) 5/8 6/19

4206 A Song From tht

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Dangerous Dan McFoo (7). 12/20 ...

4302 Hobo Gadget Band (7) 1/17

4303 Little Pancho Vanilla (7). 3/20

4304 Don't Look Now (7) 4/10

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22 ....

4307 Little Blabber Mouse (T> . . 6/12

4308 The Squawkin' Hawk (7).. 7/10

4309 A Tale of Two Kitties i7). 7/31 ....

4310 Pigs in a Polka (7) 8/14 ....

4311 Greetings Bait (7) 8/28

4312 Hiss and Make Up (7) 9/18

4313 Hollywood Steps Out (7).. 10/2

JOE McDOAKES COMEDIES (S)

4401 So You Want to Be a

Salesman (10) 9/13

4402 So You Want to' Hold Your

Wife (10) 11/22 12/20

4403 So You Want An

Apartment (10) 1/3 3/6

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build a

House (10) 5/15

4406 So You Want to Be a

Detective (10) 6/26

SPORTS PARADE (13)
Technicolor

4501 Las Vegas Frontier

Town (10) 11/1

4502 Action in Sports (10) 12/13

4503 A Nat on on Skis (10).... 7/31

4504 Sun Valley Fun (10) 2/14

4505 Trip to Sportland (10) ... 3/6 6/5

4506 Ride. Ranchero. Ride (10). 3/20 6/5

4507 Holiday for Sports (10).. 4/17 6/19

4508 Built for Speed (10) 6/5

4509 Fightinq Athletes (10) 5/1 6/19

4510 The Race Rider (10) 6/19 7/24

4511 Playtime in Rio flO) 8/14 10/16

4512 Sports Down Under (10) . . 9/18 11/13

4513 Gauchos of the

Pampas (10) 10/9

MELODY MASTERS BANDS (8)

4601 Freddy Martin & His

Orch. (10) 9/13 ..

4602 Swing Styles (10) 10/25 ..

4603 Borrah Minevitch & Har.

Sch. (10) 12/6

4604 Rubinoff and His

Violn (10) 1/10 . .

4605 Artie Shaw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch. (10) 5/15 . .

4607 The Saturday Night Swing
Club (10) 6/19

4608 Joe Reichman & His

Orch. (10) 7/17

MERRIE MELODIES (18)
Cinecoloi

4702 Bone Sweet Bone (7) 5/22

4704 Up-Standing Sitter (7) 7/3

4707 Dough Ray Me-Ow (/) 8/14

4709 Odor of the Day (7) 10/2 . .

4712 Daffy Dillv (7) 10 M

4715 Riff Raffy Daffy (7) 11/27 ...

Technicolor

4701 Nothing But the Tooth (7) . 5/1

4703 The Shell-Shocked Egg (7). 7/10

4704 The RattIM Rniwtw m «'«

4706 You Were Never Duckier (7) 9/18 11/13

4708 The Pest That Came to

Dinner (7) 9/11 10 a6

4710 The Foghorn Leghorn (7). 10/°

4711 A Lad in His Lamn (7)... 10/?*

4716 Scaredy Cat ( ) 12/18

L. T. Tech. Cartoon

4713 Kit for Cat (7) 11/6

4714 Stupor Salesman (7) 11/20

7/24

io/itj

Rel. No. Title

*el OaU Oat*

M.M. BUGS BUNNY SPECIAL (8)

4719 Hot Cross Bunny (7) 8/21 10/16

4720 Hare Splitter (7) 9/25

4721 My Bunny Lies Over the

Sea ( ) 12/4

ADVENTURE SPECIALS (6)

Technicolor

4801 Land of Romance (10) 9/6

4802 Beautiful Bali (10) 11/15 12/20

4803 Dad Minds the Baby (10). 12/20

4804 What's Hatchin'? (10) .... 2/28

4805 Rhythm of a Bis City (10). 3/27 6/5

4806 Living With Lions (10)... 6/5 7/24

1948-49

COLUMBIA

THREE STOOGES COMEDIES (8)

1401 Heavenly Daze (16i/2) 9/2 9/25

1402 I'm a Monkey's Uncle (1SK10/7 10/23

1403 Mummy's Dummi»s (16)... 11/4

1404 Crime on Their Hands

(17 1/2) 12/9

ASSORTED & ALL-STAR COMEDIES (12)

1421 Bill e Gets Her Man (17) . 9/9 9/25

1422 Go Chase Yourself (17) 10/14 10/9

1423 Parlor, Bedroom and

Wrath (16) 12/16

1431 A Pinch in Time ( ) 11/11

CAN YOU TOP THIS?

1411 #1 (13) 11/18

COMEDY FAVORITES (6)

Reissues

1441 Pest from the West (1SV2) 9/30

14/12 flv Tank Av G" t\a\ ...10/21

1443 Static in the Attic (19).. 12/23

FOX AND CROW
Technicolor

1731 Robin Hoodlum ( ) 12/23

ONE-REEL SPECIAL (1)

1351 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (6(/2) 9/2 9 25

1502 Lo, the Poor Buffalo (6/2).ll/4

COLOR FAVORITES (8)
Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swing Monkey Swing (S) . . 10/14

1603 The Little Match

Girl (Si/a) 11/25

1604 Glee Worms (7y2) 12/16

FILM NOVELTIES

1901 Symphony on Ice (9) 12/23

VERA VAGUE LAFF TOURS (8)
1751 A Lass in Alaska (10i/2) . .10/28 10/9

WORLD OF SPORTS (12)

1801 Diving Champions (9'/2)... 9/23

1802 Acrobatic Babies (9[/2) 10/14

1R03 Wonder Wnman ( ) 11/18

1804 Goin' Fishin' ( ) 12/23

THRILLS OF MUSIC (12)
1951 Elliot Lawrence &

Orch. (10'/2) 9/23

1«52 Rav Ehorh. & n«-h. ( )..ll/4
1953 Buddy Rich & Orch. ( )... 12/16

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9) 9/2

1852 A Day at C.B.S. (9i/2) . . .10/7
1R53 Stars to Remember (Qi/?) . .11/18
1854 A Rainy Day in Hollywood

( ) .12/23

COMMUNITY SJNGS (8)

1651 Baby Face (9) 9/16

1652 Mv Haooiness ( ) 10/21

1653 It's Magic ( ) 12/9

5657 Christmas Carols ( ) 12/9

SERIALS
1120 Congo Bill (15 Chapters) .. .10/28

10/2
10/23

9/25

10/2

10/2

METRO-GOLDWYN-MAYER

MGM CARTOONS (16)

W-31 Old Rockin' Chair Tom (7). 9/18

W-32 Lucky Ducky (8) 10/9

W-33 Professor Tom ( )

PETE SMITH SPECIALTIES (10)

S-51 Why Is It? (7) 9/11 11/13

S-52 Pigskin Skill (8) 9/18 10/23

GOLD MEDAL CARTOONS (Reissues) (4)

W-21 The Little Goldfish ( )

W-22 Fine Feathered Friends ( )

W-23 The Blue Danube ( )

W-24 Sufferin' Cats ( )

FITZPATRICK TRAVELTALKS (8)
T-ll Wandering Through Wales (9). 10/16

PARAMOUNT

PACEMAKERS
K8-1 Appointment With

Baby ( ) 10/B

K8-2 Mr. Groundling Takes the

Air ( ) 12/3

Kel. No Tith M. DM* I

NOVELTOOM

P8-1 The Mite Makes Right (8).. 10/15 ..

P8-2 Hector's Hectic Life ( )... 11/19 ••

P8-3 Old Shell Game ( ) 12/17 - -

SCREEN SONG

X8-1 Readin' 'Ritin' and

Rhythmetic (7) 10/22

SPEAKING OF ANIMAL!

Y8-1 The Gnu Look (10) 10/29 ..

G. RICE SPORTUGHT

R8-1 Hot Rod Speedsters ( ) 11/5

R8 2 Acrobatic lllini () 12/10

POPEYE

E8-1 Robin Hood-Winked ( ) 11/12 ...

E8-2 Symphony in Spinach ( ) . . .12/31

UNUSUAL OCCUPATION!

L8-1 The Glass Orchestra ( ) 11/26 '..

POPULAR SCIENCE
J8-1 Solar Secrets ( ) 12/14

RKO RADIO

EDGAR KENNEDY (6)
10th Series
93401 Contest Crazy (17) 10/1

LEON ERROL (6)

93701 Uninvited Blonde (18) 11/12 ..

93702 Backstage Follies (17) 12/24 ..

MY PAL (4)
93201 Pal's Return (18) 11/26 ..

SCREENLINERS (13)

94201 Jan August & His

Piano (8) 10/29 ..

94202 Block Party (8) 11/26 ..

94203 It Pays to Be Ignorant (8). 12/24 ..

WALT DISNEY CARTOONS (18)

94101 Pluto's Purchase (7) 7/9 .,

94102 The Trial of Donald

Duck (7) 7/30

94103 Catnap Pluto (6) 8/|3

94104 Inferior Decorator (7) B/27

94105 Pluto's Fledgling (7) 9/10

94106 Soup's On (8) 10/15

94107 Three for Breakfast (7)... 11/5

94108 Pueblo Pluto (6) 12/J

9/U
5/11

SPORTSCOPES (13)

94W1 Texas Redhead (8)

94302 Frozen Fun (8) 10/22

RAY WHITLEY REVIVALS (4)

93501 Keep Shooting (17) 9/10

93502 Ranije Rhythm (16) 10/15

93503 Cactus Capers (15) 11/19

WALT DISNEY (6)
Reissues Series — 2
94701 Goofy and Wilbur (8) 10/1

UNITED ARTISTS

LANTZ CARTUMB

Playful Pelican (7) 10/8

Dog Tax Dodgers (7) 11/19

Wild & Woody (7) 12/31

Scrappy Birthday (7) t/U

Drooler's Delight (7) 3/25

UNIVERSAL-INTERNATIONAL
1948-49

SPECIAL
Dream (10) .

11/13

4203 Christinas Dream (10) 11/

WARNER BROS.

TECHNICOLOR SPECIALS (I)
Reissues

5001 Sons of Liberty (20) U/tO »/U

5002 Drums of India (20) 12/25

JOE McDOAKES COMEDIES (•)

5401 So You Want to Be in

Politics (10) 10/23

5402 So You Want to Be on th*

Radio (10 11/6

9/U

MERRY MELODIES (18)
Hen House Henery (7)... 9/11

SPORTS PARADE (13)

5501 Jungle Man Killers (10).. 11/6 9/10

5502 Sportsmen of the Far

East (10) 12/18

ADVENTURE SPECIALS (6)

5801 Mysterious Ceylon (10)... 9/25 9/U

5802 Bannister's Bantering

Babies (10) 12/11

FEATURETTES (6)

5101 Football Magic (20) 9/11 9/U

5102 Grandfather's Follies (20). 11/13

SPORTS NEWS REVIEWS (6)

5601 Roaring Wheels (10) 10/2 9/U

5602 Ski Devils (10) 12/4

BLUE RIBBON CARTOONS (13)
Reissues

5301 An Itch in Time (7) 10/30 9/U

5302 Fin'n Catty (7) 12/11

M.M. BUGS BUNNY SPECIAL (8)

Rebel Rabbit (7) 9/U

The Service Paper of the Motion Picture Industry

CHARLES E. 'CHICK' LEWIS, Editor and Publisher

ERNST TELLS CONGRESS IT MAY
HAVE TO PASS DIVESTITURE LAW

KODAK-U. S. CONSENT DECREE UP
AS KELLER-DORIAN FILES SUIT

ALLIED CONVENTION OBSERVERS
HAVE OWN IDEAS ON PROBLEMS

REGULAR FEATURES:
National Newsreel Selling the Pic* m : v

Regional Newsreel Theatre Managem-sit

Hollywood Newsreel Shorts Booking O ie

Showmen's Silhouette Feature Booking »de

onlV^AU "e£?nduCl^t ma,teJ ^Sbr?ar*,29> 194,°- at ,he p°»t Office at New York, N. Y., ann-r the act of March 3, 1879.

IF YQJJ RAN
RADIO CITY
MUSIC HALL!

You'd be mighty careful what pictures you selected
for your precious Thanksgiving, Christmas and New
Years time, the richest prizes of the year!

You'd look over all the available product and get
the best entertainments on the market.

That's what the Music Hall did!

They booked M-G-M's "HILLS OF HOME" for
a Technicolor Thanksgiving to be followed by

(continued)

(continued)

M-G-M's Technicolor "WORDS AND MUSIC" for
Christmas and New Years.

Here's more proof that the Music Hall picks them
wisely. The national theatre gross of its recent
attraction "JULIA MISBEHAVES" has now topped
Technicolor "DATE WITH JUDY" another M-G-M
Music Hall record-breaker!

From Coast-to-Coast they're saying: "M-G-Merry Christmas!
M-G-Moneyful New Year!"

COMING M-G-M TRADE SHOWS

Starring

Frank Sinatra
Kathryn Grayson

WORDS

AND

MUSIC

Technicolor

Starring (alphabetically)

June Allyson
Perry Como
Judy Garland

i Lena Home

' Gene Kelly

I Mickey Rooney
Ann Sothern

PICCADILLY
INCIDENT

Starring

Anna Neagle
Michael Wilding

CITY

PLACE

ADDRESS

PICADIILY
INCIDENT

WORDS AND
MUSIC

THE KISSING
BANDIT

ALBANY

20th-Fox Screen Room

1052 Broadway

12/8

8 P.M.

12/13

8

P.M.

12/14

8

P.M.

ATLANTA

20th-Fox Screen Room

197 Walton St., N.W.

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

BOSTON

M-G-M Screen Room

46 Church Street

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

BUFFALO

20th-Fox Screen Room

290 Franklin Street

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

CHARLOTTE

20th-Fox Screen Room

308 S. Church Street

12/8

1:30 P.M.

12/13

1:30

P.M.

12/14

1:30 P.M.

CHICAGO

H. C. Iget's Screen Room

1301 S.Wabash Ave.

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

CINCINNATI

RKO Screen Room

16 East Sixth Street

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

CLEVELAND

20th-Fox Screen Room

2219 Payne Ave.

12/8

1 P.M.

12/13

1

P.M.

12/14

1

P.M.

DALLAS

20th-Fox Screen Room

1 803 Wood Street

12/8

2:30 P.M.

12/13

2:30

P.M.

12/14

2:30 P.M.

DENVER

Paramount Screen Room

2100 Stout Street

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

DES MOINES

20ih-Fox Screen Room

1300 High Street

12/8

1 P.M.

12/13

1

P.M.

12/14

1

P.M.

DETROIT

Max Blumenthal's Sc. Rm.

2310 Cass Avenue

12/8

1:30 P.M.

12/13

1:30

P.M.

12/14

1:30

P.M.

INDIANAPOLIS

20th-Fox Screen Room

326 No. Illinois St.

12/8

1 P.M.

12/13

1

P.M.

12/14

1

P.M.

KANSAS CITY

20th-Fox Screen Room

1720 Wyandotte St.

12/8

1:30 P.M-

12/13

1:30

P.M.

12/14

1:30

P.M.

LOS ANGELES

20th-Fox Screen Room

201 9 S. Vermont Ave.

Previously Tradeshown

12/6 10:30 A.M.

12/14

2

P.M.

MEMPHIS

20th-Fox Screen Room

151 Vance Avenue

12/8

10 A.M.

12/13

10

A.M.

12/14

10

A.M.

MILWAUKEE

Warner Screen Room

21 2 W. Wisconsin A v.

12/8

1:30 P.M.

12/13

1:30

P.M.

12/14

1:30

P.M.

MINNEAPOLIS

20th-Fox Screen Room

1015 Currie Avenue

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

NEW HAVEN

20th-Fox Screen Room

40 Whiting Street

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

NEW ORLEANS

20th-Fox Screen Room

200 S. Liberty St.

12/8

1:30 P.M.

12/13

1:30

P.M.

12/14

1:30

P.M.

NEW YORK-N. J.

M-G-M Screen Room

630 Ninth Avenue

Previously Tradeshown

12/6

10:30

A.M.

Previously Tradeshown

OKLAHOMA CITY

20th-Fox Screen Room

10 North Lee Street

12/8

1 P.M.

12/13

1

P.M.

12/14

1

P.M.

OMAHA

20fh-Fox Screen Room

1502 Davenport St.

12/8

1 P.M.

12/13

1

P.M.

12/14

1

P.M.

PHILADELPHIA

M-G-M Screen Room

1233 Summer Street

12/8

11 A.M.

12/13

11

A.M.

12/14

11

A.M.

PITTSBURGH

M-G-M Screen Room

1623 Blvd. of Allies

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

PORTLAND

• B. F. Shearer Screen Rm.

1947N.W.KearneySt.

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

ST. LOUIS

S'Renco Art Theatre

3143 Olive Street

12/8

1 P.M.

12/13

1

P.M.

12/14

1

P.M.

SALT LAKE CITY

20th-Fox Screen Room

216 E. First St., So.

12/8

1 P.M.

12/13

1

P.M.

12/14

1

P.M.

SAN FRANCISCO

20th-Fox Screen Room

245 Hyde Street

12/8

1:30 P.M.

12/13

1:30

P.M.

12/14

1:30

P.M.

SEATTLE

Jewel Box Preview Thea.

2318 Second Ave.

12/8

1. P.M.

12/13

1

P.M.

12/14

1

P.M.

WASHINGTON

20th-Fox Screen Room

932 New Jersey.N.W.

12/8

2 P.M.

12/13

2

P.M.

12/14

2

P.M.

Rivoli, N. Y., and i
the Garrick, Chic
has definitely esta
attraction of bo

u

ss

office picture of 19

GENTLEMAN'S AGREEMENT" as announced in Boxoffia

"Just remember. . .

A WOMAN'S BULLETS KILL
L AS QUICK AS A MAN'S !

11

Blood and thunder saga of
the West's most savage days!
. . . Sweeping this lone wolf
into the gun-sights— and the
arms of a blonde spitfire— and
right into the turbulent heart
of the bloodiest range war
ever to explode on the screen!

is

Straight
from the
rip-roaring
pages of
the famous
Saturday
Evening Post t
serial story!

Broadway Engagement at Brandt's Globe Theatre

SHOWMEN'S TRADE REVIEW, November 27, 1948

7

* 0 M 'A . 1

Happy Landing, Dick

Nearly twenty years ago when this writer was on the
staff of the old Motion Picture News, a theatre manager
from New Jersey dropped into our office to get ac-
quainted and to show us a cartoon which he had drawn
of a character that later on was given the name of
"Glutz." Glutz was the composite of all theatre managers.

Thus began a friendship which continued uninter-
rupted for all of those twenty years during which he
contributed a cartoon we have published almost every
week of that long period and several more of which
will appear, although their originator, Dick Kirschbaum,
passed away just a few days ago.

Dick, at the time we first met him, was a student of
theatre management the hard way. He worked at it
and never lost his sense of humor or the lighter side of
a job that intrigued him. He originated the descriptive
title for circuit managers as "keepers of the keys to the
cup machines." The reaction to that title was terrific.

From theatre management Dick moved into news-
paper work and started the first aviation column in any
American newspaper, for The Newark News. In addi-
tion to his column he continued with cartoon work and
for the past few years his latest series in STR has been
"Showmen's Silhouettes." Because Dick kept well ahead
of his assignments several are still to be published.

Although well past the age that Uncle Sam set for
his armed forces, Dick battled until he was finally ac-
cepted as public relations officer for the air force unit
operating between China and India over the hump.

But the months he toiled and sweated in China took
their toll and though he returned to his post with
The Newark News, he never did completely regain his
health and about a month ago suffered a heart attack.

All of us who knew Dick Kirschbaum are saddened by
his passing and we will never look at one of his cartoons
without feeling a lump in our throat and a poignant
memory of the many years he was with us helping to
inject a humorous note into the daily grind of the thou-
sands of men and women who operate theatres.

To Dick's family we extend our heartfelt condolences
and with them we utter a silent prayer and a last mes-
sage to him:

"Happy Landing, Dick."

Coming Events

We've given the title, "Hectic Ten Days" to the pe-
riod between Nov. 28th and Dec. 6th.

On Sunday, Nov. 28 th, John H. Harris and Bob
O'Donnell, on behalf of the Variety Clubs International,

will dedicate a magnificent statue and plaque to the
memory of the first recipient of the Clubs' Humanitarian
Award, the late Father Flanagan. The ceremonies will
take place at Boys Town, Neb., under the able guidance
of Eddie Shafton, of the Omaha Variety Club.

From November 29 to Dec. 1, national Allied's con-
vention will be in progress in New Orleans. All sections
of the country will be represented by delegates to the
meet, as is usual at Allied conventions, and the industry
can look to this gathering for many important develop-
ments and decisions.

Exhibitor conventions are good for the industry as a
whole and we sincerely wish Allied the greatest of suc-
cess in bringing forth a platform that will prove con-
structive for the rank and file members who are such
staunch supporters of the organization. (Should you be
unable to attend, try to borrow a copy of "20 Glorious
Years . . . ," a handsome brochure to be distributed at
the meet. It is a history of Allied States Association.)

If you are in New Orleans for this important con-
vention, we'll be hoping to see you.

Third on the agenda of the Hectic Ten Days is the
testimonial dinner being tendered to Bob O'Donnell by
the Texas Variety Club, an event that is already a com-
plete sellout. This will be held in the Crystal Ballroom
of the Baker Hotel in Dallas, on December 4th.

To handle the New York and eastern contingent,
intent on making the long journey to help pay this
worthy tribute to one of the industry's most outstanding
and lovable guys, a special chartered DC6 will fly from
New York to Texas. Another group is coming from
the west coast, while individuals will converge from
just about every key center in the country and from
Canada and Mexico.

Final event of the Hectic Ten Days will be the annual
convention of the Oklahoma Exhibitors organization
under Morris Lowenstein in Oklahoma City on Decem-
ber 6th and 7th.

It has been many years since we last were privileged
to attend this organization's convention and we look for-
ward to renewing friendships with many old friends.

If we can still stand on our feet after these Hectic Ten
Days we'll try and give you a report of our reactions to
the various events.

—CHICK LEWIS

8

WHAT'S NEWS

In the Film Industry This Week

Exhibition

Delegate observers to national Allied's 15th
annual convention, which is also the occasion

of that organization's 20th anniversary, were
gathering in New Orleans this weekend for
the meeting which has a three-day run start-
ing Monday. What will come out of the con-
clave is not known at the moment, though
an action to boycott movie folk who give the
movies a bad name looks certain. However,
a polT conducted by Showmen's Trade Review
(P. 11) shows that the observers have some
very decided and different views about in-
dustry problems.

The Allied group is meeting in the same
city — New Orleans — where an interesting dis-
agreement is going on right now — between
Paramount and its partner, Paramount-
Richards. Paramount's Charles Reagan wants
terms on some pictures which Paramount-
Richards' E. V. Richards won't accept so
Paramount is selling away from the Richards
chain, and presumably its affiliates. But the
sell-away is arousing little enthusiasm on
the part of Gulf States Allied which claims
the Paramount terms are out of line. So
what has happened often before will happen
again — the distributor will find himself out
of the Richards houses altogether and what
he realizes from the independents will be less
on the whole than what he would realize by
selling Richards and then selling the inde-
pendents later runs.

In East St. Louis, 111., the town council re-
jected a three per cent tax as being "one-
sided," but Alamosa, Cal., gave a successful
first reading to a dime tax on admissions
over 30 cents in that it struck amusements
only. In San Francisco Fox West Coast said
it was not ready to sell its Warfield to Loew's
as an MGM showcase, but in Denver, Pathe
Industries sold its State to Norman Prob-
stein of St. Louis for $200,000, or so they say.

Litigation

To most folks $300 million is a lot of
money. To Eastman Kodak President

Thomas Hargraves this amount, claimed
in damages against Kodak and Technicolor
by Keller- Doriari Color Film on the basis of
alleged monopoly and breach of contract, is
"absurd." The Keller-D'orian suit was filed
last weekend in court, with an announcement
to the effect that action was being taken be-
cause a proposed consent decree in another
suit — that of the Government against Kodak
and Technicolor on anti-trust grounds — prob-
ably would prejudice the Keller-Dorian
claims. (P. 9)

Meanwhile out in Los Angeles the Govern-
ment and Kodak had reached a consent de-
cree in this suit, but Technicolor would have
no part of it and elected to continue the fight.
And Federal Judge William Mathes held up
signing the decree presented him by the
Justice Department and Kodak declaring: "I
do not intend to sign until it is clear that

film is available to all users on a non-dis-
criminatory basis and where the supply is
limited it will be allocated to all users on
the same basis." However, the Government
thought this assurance could be given and
the prospect of a consent decree insofar as
Kodak is concerned, appeared more than
likely.

In Baltimore the Windsor Theatre filed
suit against the Walbrook Amusement Com-
pany, an outgrowth of an anti-trust suit
previously filed in Washington against dis-
tributors, from which Walbrook escaped on
jurisdictional grounds. In Chicago the U. S.
Circuit Court of Appeals denied RKO's peti-
tion to be removed from the Jackson Park
injunction. In New York the Govern-
ment anti-trust suit against the seven majors
was postponed from Nov. 29 first to Dec. 13
and then to Dec. 20.

General

Congress may have to enact legislation or-
dering divestiture in cases of monopoly, At-
torney Morris Ernst told the House Small
Business Committee.

Directors of the Motion Picture Associa-
tion concluded their industry problem meet-
ings in New York and will reconvene on the
west coast Dec. 15-16-17 to hear what the
studio end has to say. Paramount's estimated
earnings for the quarter ending Oct. 2, 1948
were $6,445,000 or 94 cents a share on the
common as compared to $8,105,000 or $1.15
a share for the same period in 1947. Directors
declared a 50-cent dividend payable Dec. 24.
Twentieth-Fox reported a consolidated net
for the 39 weeks ending Sept. 24, 1948 of
$9,119,613 or $3.12 a share on the common
compared to 1947's $10,608,098 or $3.65 a
share. Dividends of $1.12 on prior preferred,
37 cents on its convertible preferred and 50
cents on its common, were declared.

Hollywood reported that the Screen Writ-
ers Guild had elected George Seaton presi-
dent, that the Society of Independent Motion
Picture Producers was being coy over con-
versations with Georgia's liberal ex-Governor
Ellis Arnall about probably taking over the
job Donald Nelson held, and that the Oscars
would be awarded March 24. And 20th-Fox
was reported dickering to buy part of the
ABC network.

Distribution

The David O. Selznick-United Artists dis-
tribution deal is off, presumably because Selz-

nick wanted to maintain a "separate identity"
along with several other reasons. Larry Ayres
has been appointed assistant to William O.
Gehring in the 20th-Fox reissue department.
Sam Lake has been appointed assistant to
Edward Small Sales Manager Harry Kosiner
and Eric R. Pleskow has been named as-
sistant general manager of the Motion Pic-
ture Export Association in Germany.

SHOWMEN'S TRADE REVIEW, November 27, 1948

Production Jump
In Foreign Lands

Extent to which production of motion pictures
has taken hold of foreign countries was gathered
in New York last weekend as executives of
Westrex's foreign department revealed their
findings.

In China motion picture activities have ex-
panded with the major production centered in
the Yung Wha Studios in Hong Kong and
in the Rural Educational Films in Nanking and
the Chinese Film Corporation in Shanghai.
The Wen Wwa Studios in Shanghai are ex-
panding.

Ceylon, Too

Ceylon has new studios under construction
while in India the Central Studios in Bombay,
the Vauhini Studios in Madras and the Raj
Kamal Kalamandir Studios in Bombay are
doing their best to keep India as the biggest
producer of motion pictures in the world.

In Malaya while there is little production,
three or four pictures are made a year based on
legends and Malayan stories and documentary
production is in evidence. In Siam there are
several features produced yearly despite the
fact that the total number of theatres offers lit-
tle encouragement.

Australia has several studios in operation with
Fox Movietone and Commonwealth Films be-
ing the most important. However the Australian
potential for production from the viewpoint of
equipment and studio space is reportedly high,
with excellent equipment and competent techni-
cians.

New Studios

Brazil is indulging in a slight amount of
Portuguese feature production with a studio
being built across the bay from Rio de Janeiro
which intends to embark upon a more extensive
schedule.

Argentina produces about 50 features annually
in some eight studios along with a program of
newsreels and shorts. Production standards are
high and competent technicians are on the look-
out for improvements. Equipment is extensive
and adequate.

Holland is trying to increase its feature pro-
duction at the new, recently-opened Cinetone
studios. Advertising films and shorts are made
at the Profilti studios and the Polygoon studios
make newsreels.

Denmark is limited to 12 features or so annu-
ally in addition to shorts and newsreels, all of
which are produced in four studios.

Makes 2 Points

Other than confirmation of the report that
nationalism is causing nations abroad to boost
their motion picture production with the result
that there will be less of an outlet for Holly-
wood product, the Westrex managers' reports
make two important points :

1) That technicians in several of these na-
tions are competent and seeking ways to improve
productions.

2) That equipment in studios which have re-
cently been built or rebuilt is in many instances
equal or superior to those of the United States.
The English report, as an illustration, concludes
with the remark :

"Much of the studio equipment in England
is more modern than in American studios, since
many studios have been equipped completely
since the end of the war. This particularly
applies to recording equipment."

INDEX TO DEPARTMENTS

Audience Classifications 18 Newsreel Synopses 37

Box-Office Slants 18 Regional Newsreel 22

Feature Booking Guide 31 Selling the Picture 13

Feature Guide Title Index 31 Shorts Booking Guide 38

Hollywood ./ 28 Theatre Management 20

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Telephone,
LOngacre 3-0121. Charles E. 'Chick' Lewis, Editor and publisher; Tom Kennedy, Executive Editor;
Elias E. Sugarman, General Business Manager; Ralph Cokain, Managing Editor; Harold Rendall,
Equipment Advertising Manager. West Coast Office, filH Hollywood Boulevard, Hollywood 28,
California; Telephone, HOllywood 2055; Ann Lewis, manager. London Representative, Jock MacGregor,
16 Leinster Mews, London W.2 ; Telephone, AMBaVsaaor 3601. Member Audit Bureau of Circulations,
Member Associated Business Papers. All contents V>py right 1948 by Showmen's Trade Review, Inc.
Address all correspondence to the New York office. Subscription rates: $2.00 per year in the United
States and Canada; Foreign, $5.00; Single copies, ten cents.

9

Congress May Have to Pass
Divorce Law, Ernst Suggests

SHOWMEN'S TRADE REVIEW, November 27, 1948

Going Home

American's only Chinese motion pic-
ture producing company — the Grand
View Film Company of San Francisco —
has closed its doors and is moving to
Hong Kong, President-producer-director
Joseph Sunn Chew announced this week.
Chew, who produced 25 feature-length
pictures in San Francisco during the past
six years, flew to Hong Kong to reopen
the studio he closed when the Japs in-
vaded that city.

Censors Are No. 1
1949 Problem

Censorship looms as the number one problem
exhibitors will have to face during 1949, a
survey made by the Showmen's Trade Review
revealed this week. Already three states of the
40 whose legislatures are to meet in the coming
year — New York, New Jersey and Kentucky —
have had strong indications that they will either
get censor laws or more severe censor laws and
the pot has been boiling in the extreme east
and the west lately over several films.

The angle that makes the entire situation
queer is that while the New Jersey problem and
some problems in the midwest appear to arise
from pictures which claim to be scientific but
seem to run afoul the communities' sex taboos,
in other sections it has arisen on anything from
murder (such as "Rope") to racial questions
(such as Memphis and "Curley").

States now having state censorship laws are
Kansas, Maryland, Massachuetts, New York,
Ohio, Pennsylvania, Virginia. Among the cities
having some type of local censorship are At-
lanta, Birmingham, Tampa, Boston, Providence,
R. I., Worcester, Mass., Chicago, San Antonio,
Detroit, Kansas City, Mo., Springfield, Mo.,
Los Angeles, Memphis, Milwaukee, New Haven,
Seattle.

Reagan Bucks Richards;
Allied Unenthusiastic

Paramount this week appeared in for a hard
fight in its efforts to sell away from its south-
ern partner — E. V. Richards of Paramount-
Richards — in the Gulf States area.

The Paramount split came as Richards re-
fused to book some pictures on percentage which
Paramount General Sales Manager Charles M.
Reagan insisted must be booked that way.
Result : Richards didn't book.

But Paramount's efforts to sell the independ-
ents seems to be meeting exhibitor resistance on
the part of Gulf States Allied. In its current
bulletin, General Manager Maurice Artigues
remarks :

'As you have been previously advised, Para-
mount for the first time, has broken away from
the large circuit. The following pictures are
being quoted as follows : 'Beyond Glory' 40 per
cent, 'Foreign Affair' 40 per cent, 'The Cru-
saders' 30 per cent, 'Sorry, Wrong Number' 40
per cent, 'Isn't it Romantic?' 30 per cent, 'Night
Has a Thousand Eyes' 35 per cent, 'Sealed
Verdict' 35 per cent, 'Miss Tatlock's Millions'
40 per cent, 'Disaster' flat, 'Pale Face' 40 per
cent to split."

Artigues in effect urges Allied not to buy.

Ayres to Reissues

Larry Ayres, former 20th Century-Fox sales-
man, has been transferred to the re-issue de-
partment as an assistant to Assistant General
Sales Manager William C. Gehring, who heads
that branch of the business.

That Congress might have to enact legislation
on divorce and divestiture to get any results in
breaking up monopoly was indicated in Wash-
ington, D. C, as Morris Ernst, attorney for the
Society of Independent Motion Picture Pro-
ducers testified before the House Small Business
Committee. The committee also heard a plea to
increase the anti-trust division's budget from
$3,400,000 to $15,000,000.

Ernst, who blasted "bigness" and "power" in
business, particularly in motion pictures, news-
papers, radio and television, paid especial at-
tention to films.

"Take a look at the movies," he told the
committee. "Five companies own 65 per cent of
the important theatres in America. After 10
years, the Supreme Court has said, 'Those are
evil people ; they have restrained the market
place of thought through the screen', and an-
other 10 years will go by before we break it up.

"You can hold hearings. You have held hear-
ings. Who is to have the burden and the duty
of coming to Congress in behalf of the independ-
ent producer of pictures and the little theatre in
your home town, who are not part of the big
giant network? . . .

"It seems to me Congress might well come
along and say, 'What is the use of leaving to a
judicial body this question of divorce and dives-
titure?'

"You know what is going to happen ultimately
unless you people legislate? One of these five

Eastman Kodak and the Justice Department
Monday presented a consent decree to the Los
Angeles federal court which, if approved by
Federal Judge William C. Mathes, will terminate
the Government anti-trust action against Kodak
which charges monopoly in the field of motion
picture color film.

(Earlier the Keller-Dorian Color Film Cor-
poration had filed a $300 million monopoly ac-
tion against Kodak and the two Technicolor
companies, claiming that it took action at this
time because the proposed decree might preju-
dice the Keller-Dorian claim against those
companies.)

No Technicolor

The proposed consent decree was not sub-
scribed to by Technicolor, which had been
named as a defendant in the original suit and
which indicated that it would fight the Govern-
ment charges. Technicolor, which claims it has
violated no anti-trust laws, is opposed to the
contemplated settlement. The pre-trial hearing
for Technicolor will be held Jan. 7.

The original suit had been filed by the Justice
Department against Kodak and Technicolor
with the charges that both were engaged in "a
conspiracy which has enabled Technicolor to
monopolize the manufacture of three-color re-
lease prints of feature motion pictures."

The consent decree would apparently require
Kodak to license its current patents in color
film free of charge to applicants and to license
all patents it may acquire within the next five
years at a reasonable royalty to applicants. It
would also require Kodak to furnish technical
information to all licensees and to sell profes-
sional motion picture color film to all applicants
without discrimination, as well as without, in the

giants is going to sell its 500 or 1,000 key thea-
tres to an uncle or a cousin, or just divide up
the stock as RKO is also doing. And you
haven't broken it up. And you haven't helped
the little fellow with a theatre in your home
town. And you know what that means? The
screen diet of the nation is determined by too
few people.

"What I think we have to get is the judgment
of the little fellow who owns the theatre. He
must ultimately he given some capacity or
power to select his pictures and not be told,
'You have got to take this picture, or you are
out of our circle.' "

Wants More Money

The committee also heard Wendel Berge,
former head of the anti-trust division of the
Justice Department, declare that the appropria-
tion has to be raised from some $3,400,000 to
$10,000,000 and $15,000,000. Berge termed the
present sum inadequate and said the increase
could be used for a two-fold purpose — 1) "to
attack by divestiture or dissolution actions those
corporate structures which in and of themselves
have attained the power to exclude competitors
from the market:" and 2) to "provide a broader
enforcement against conspiracies . . . among
nominal competitors to fix prices, limit produc-
tion and otherwise refuse to the public the bene-
fits of real competition.

words of Assistant Attorney General Herbert
Bergson, the "imposition of burdensome condi-
tions."

Keller-Dorian Sues
Foi $300 Million

Declaring that it was moving to anticipate a
consent decree in the Government anti-trust suit
against Eastman Kodak and Technicolor which
might prejudice its claims, the Keller-Dorian
Film Company filed two suits for damages total-
ing $300 million in New York federal court last
weekend.

One suit is directed against Eastman Kodak,
Technicolor, Inc., and Technicolor Motion Pic-
ture Corporation ; the other is directed only
against Kodak. The suits arise mainly out of a
licensing agreement between Kodak and Keller-
Dorian whereby Kodak was to produce raw
( Continued on Page 10)

To Meet Again

Directors of the Motion Picture Asso-
ciation of America, who met in New
York last week on several important in-
dustry matters ranging from economy to
public relations, adjourned to reconvene
in Hollywood Dec. 15-16-17 where it will
hear the problems of producers and seek
to arrive at solutions. Paramount Vice-
President Y. Frank Freeman was selected
as chairman of the Industry Film Project
Committee to succeed N. Peter Rathvon,
resigned.

Kodak Consent Decree Presented
To Court; Keller-Dorian Files Suit

10

SHOWMEN'S TRADE REVIEW, November 27, 194«

TOA May Avoid
'49 Assessment

The Theatre Owners of America will prob-
ably be able to maintain its public relations
program and all other phases of its activities
without going to its exhibitor members for
funds during 1949, it was learned from re-
liable sources in New York this week.

The sources declared that while TOA's oper-
ating nut had been considerably higher than that
of other exhibitor associations and while it had
met extraordinary expenses in inaugurating its
"local level" public relations program for ex-
hibitors, the financing had been so budgeted that
operations could be carried out with present
funds plus what is still due from exhibitor
members on a previous assessment.

TOA Executive Director Gael Sullivan this
week announced that the public relations pro-
gram would be continued. Sullivan, who has
had the program made up into a brochure to be
sent to all interested parties said that the point
would be pressed that every exhibitor, whether
or not a TOA member, has a stake in the in-
dustry's public relations. The program has been
broken down into the following seven points :

1. "Maintain the exhibitor as industry spokesman in
his community.

2. "Mobilize resources for the reduction of dis-
criminatory taxes.

3. "Organize a united front against adverse legisla-
tion.

4. "Build public confidence in screen quality.

5. "Use all media to highlight industry's achieve-
ments.

6. "Guard against unfair competition.

7. "Increase movie-going habits."

Keller-Dorian Sues
For $300 Million

(Continued from Page 9)
stock and equipment for the Keller-Dorian color
process which is on a different principle from
that of Technicolor.

Keller-Dorian alleges that Kodak and Techni-
color conspired to divide the color field between
them with Kodak keeping the non-theatrical and
still camera field and Technicolor getting the
sales and processing for the theatrical field, such
as motion picture production. Accompanying
this is the assertion that Kodak had actually
held the Keller-Dorian process back while
profiting by some of its developments and over-
priced it for prospective users to keep it at a price
level comparable to Kodak-favored processes.

The first suit charges that Kodak and Techni-
color conspired to monopolize the motion picture
color field. It claims $50 million damages
which, tripled under the punitive provisions of
the anti-trust laws, amounts to $150 million. It
additionally asks : a) $50 million more damages
from all three defendants on the basis of "tort"
— injury to the plaintiff; b) $50 million general
damages from Kodak alone.

The second suit is directed against Kodak
only for alleged breach of contract and royalties
said to amount to $50 million more on all color
film sold by Kodak since 1927, the date upon
which one of the contracts between Keller-
Dorian and Kodak was entered into. It also
asks the court to direct Kodak to carry out its
contract and to rule that Keller-Dorian is the
owner of certain patents now in Kodak's pos-
session.

The court ordered the defendants to appear
for examination on Dec. 15-16.'

Kodak President Thomas J. Hargrave termed
the suits "without justification" and the damages
"absurd." Technicolor's President Herbert T.
Kalmus called the suit "preposterous" and said
his company had never violated anti-trust laws.

Title Trouble

Manager Bob Sidman of the Senate,
Harrisburg, Pa., ran into a lot of trouble
because he wanted to change the title of
"One Touch of Venus" to "Venus Jones."
He got permission from Universal to
make the change and the ads were
set and the newspaper columnists ready
to make the announcement, when orders
came through to return the title to its
original. There was a good deal of con-
sternation in movie and newspaper circles
and Sidman and his staff had much scur-
rying around to do to get matters
straightened out.

Windsor Sues Again,
This Time for $600,000

Suit for $600,000 triple damages under the
anti-trust laws was filed in the Baltimore fed-
eral court last week end by the Windsor The-
atre against the Walbrook Amusement Com-
pany and the Hilton Theatre Company together
with their president Thomas D. Goldberg.

The suit complements an earlier suit filed in
the Washington, D. C, federal court against
the same exhibitor companies and MGM, United
Artists, Universal, Warner Bros., Paramount
and 20th Century-Fox. The theatre companies
won a dismissal from the Washington suit on
jurisdictional grounds, hence the Windsor filed
against them only in the Baltimore court in
whose jurisdiction the theatre defendants are
located. Paramount and 20th-Fox meanwhile
won dismissal in the Washington suit by an
out-of-court settlement on product and runs
with the Windsor. Columbia and RKO had
avoided the suit altogether by a settlement be-
fore filing.

Kirschbaum, Cartoonist,
Succumbs to Heart Attack

Richard Warren (Dick) Kirschbaum, 54,
aviation authority, newspaper columnist and
cartoonist whose "Glutz" cartoons and Show-
men's Silhouettes have been a feature of Show-
men's Trade Review since its inception, died at
Doctor's Hospital, Newark, N. J., November
20, where he was under treatment following
a heart attack.

Kirschbaum, who at one time was a theatre
manager and later won prominence as a news-
paperman and cartoonist, had served in both
World Wars, emerging from World War II,
in which he served as public relations officer for
General Claire (Flying Tigers) Chennault, and
as assistant public relations officer in the China-
Burma-India Theatre, as a lieutenant colonel,
reserve.

He is survived by his widow, Aria, three sons
— Robert C, Raymond, Richard, Jr. ; and two
sisters — Mrs. Marguerite Piken and Mrs. Ruth
Einhorn.

Corwin in Warner Talk
Based on Divorce

Sherrill Corwin, independent Los Angeles
exhibitor this week admitted to Showmen's
Trade Review that "there have been discus-
sions" about his purchase of several Warner
Bros, theatres in this area, but that the final
decision rests on the possibility of the court's
ordering divorcement or partial divorcement in
the Government anti-trust suit. Corwin felt that
the three Warner houses in Santa Barbara and
the Forum in Los Angeles might be sold.

Newsreels to Cover
Variety Events

All major newsreels will turn out Nov. 28
to shoot scenes at the unveiling of the Father
Flanagan statue and plaque which the Variety
Clubs International are presenting to Boys
Town on that date.

The event, which is looming up as one of
the bigger Variety events, is expected to bring,
in addition to local crowds, barkers from every
section of the country. Dallas Tent No. 17 will
send 20 barkers by chartered plane not only to
attend the unveiling, but to study the Boys Town
project with a view of modeling their own
Boys Ranch along similar lines. Chief Barker
Julius Schepps will head the delegation. Among
others scheduled to attend will be Tri-States
A. H. Blank with his General Manager Ralph
Branton ; Elmer Rhoden of Kansas City and
Pat McGee of the Cooper Foundation. 'The In-
ternational Tent will be represented by Big
Boss John H. Harris ; International Chief
Barker R. J. O'Donnell; Executive Director
Bill McCraw and Charles E. (Chick) Lewis,
publicity and convention director.

Host

The Omaha Club, under Chairman Edward
S'hafton, is preparing the ceremonial program
and will serve as a host on Nov. 27 at an in-
formal dinner for the out-of-towners at the
Fontenelle Hotel.

Yippee Yi Ye Welcome
For O'Donnell Diners

A bang-up yippee yi ye Texas welcome will
greet Variety Club International visitors flying
into Dallas for the Bob O'Donnell testimonial
dinner, Dec. 4 at the Baker Hotel.

Reservations for the dinner have been snow-
balling at a terrific pace, Texas sources said.
Among those attending, some of whom will fly
by special chartered American Airlines planes
leaving New York Dec. 3 are :

Norman Ayres, James Balmer, Chas. Berns, Rudy
Berger, Maurice Bergman, Chas. Boasberg, Wm. Bren-
ner, Steve Broidy, Cubby Brocoli, Norman L. Carter,
Tom Connors, Max Cohen, George Dembow, Sam
Dembow, Ned Depinet, Pat Di Cicco, Jim Donahue,
Gaston Dureau, Scotty Dunlap, D. D. Feldman, Nathan
Golden, Julius Gordon, Jimmy Grainger, Morey Gold-
stein, John Harris, William Heineman, Tom Janes,
Ben Kalmenson, William Key, Bernard Kranze, Arthur
Lockwood, Morris Loewenstein, Sam Maceo, Irving
Mack, Harold Mirisch, Abe Montague, John He-
Greevey, Pat McGee, B. J." McKenna, Kurt Neumann,
E. K. O'Shea, William Pine, William Thomas, Chas.
Reagan, Herman Robbins, Pete Rosian, E. C. Rhoden,
Oscar Oldknow, Nathan Sandler, Joe Schenck, George
Schaefer, A. W. Schwalberg, Sol A. Schwartz, William
Scully, A. W. Smith, Jr., E. J. Sparks, Sam Skitow,
Ralph Talbot, Harry Thomas, Maurice J. Tobin, Harry
Voiler, Colonel Paul Wakefield, Murray Weiss, Seymour
Weiss. Herbert Yates, Joe Cifre, Paul Lazarus, Jr.,
Jack Schlaifer, Bill White, Bob Mochrie, Jim Zimmer-
man, Jules Levey, Bob Christenberry, Leonard Golden-
son.

MGM Steps Up
Release Schedule

MGM will step up its releasing schedule
slightly for the six-month period starting with
December, a statement by Vice-President and
General Sales Manager William F. Rodgers in-
dicated this week.

Seventeen pictures, among which are two
reissues, will be released during this period as
compared to 16, three of which were reissues,
released in the same period last year.

The company will release four in December,
four in January, two in February, two in March,
three in April and two in May.

BOB'S BIGGEST PRODUCTION of all time.
—And it's his first picture in Techni-
color for Paramount

IT'S GOT EVERYTHING— com- (

edy; color, spectacle,
Indian fights, covered
wagons, breathless chases
and saloon brawls.

THE YANKS ARE COM-
ING—with Bob turn-
ing on the giggle
gas as a correspond-
ence school dentist.

Paramount s Th©

3-WAY DRAW. Ima-
gine Bob Hope and
Jane Russell in a big-
scale western, and
you've got 3 of the
biggest boxoffice
elements any picture
could have today.

THE LAUGHS are headed
this-a-way from The Dirty
Shame Saloon, as Bob
sings the country's best-
selling smash hit song,
"BUTTONS AND BOWS."

A

NO DOPE, THAT HOPE — he's off
on the "Road" to Ruin with
Russell, the most famous out-
law in the whole U. S. A.

Color hy Technicolor

> The (Critics «

with both bat^fe

'MORE SATISFYING THAN
'ROAD' SERIES. Looks like big
money in the tills. Hope triumphant
. . . with a real story. The gags are all
fresh . . the western backgrounds
lavish." — Showmen s Trade Review

"RUSSELL AN EYEFUL IN
TECHNICOLOR. Strong box-office
contender . . . for the delight of any
audience out for an evening of laughs.
Hope takes it away for sock results."

— Daily Variety

"SHOULD PLAY TO CAPACITY
AUDIENCES wherever customers
seek escape through unadulterated
merriment. Hope was never funnier.
Technicolor and lush mountings
complete the happy combination."

— Boxofflce

Pa

"HITS TOP OF THE LAUGH-
METER. A very hearty boxoffice
effect should be assured. Merriment
kept on broad, earthy level punc-
tuated by running drumfire of quips
and gags." — Motion Picture Daily

"PEAK LAUGH SHOW FOR
HOLIDAY TRADE. Click Hopean
display for the delight of the cus-
tomers. Peak click on the meter that
registers laugh decibels. "-Film Daily

"HOPE WHAMS HIS WAY THRU
WITH SOCK RESULTS. A natural
for fun. Russell a sharp eyeful in
Technicolor. 'Buttons and Bows,'
now familiar to radio and record lis-

teners, is top of the score's three pop
numbers." — Variety

"HOPE AT HIS BEST. The Pale-
face' is cleverly set up. The results
are pat." — Motion Picture Herald

"JUST THE PACKAGE TO MAKE
EXHIBITORS HAPPY and please
customers. DeMillesque production.
Hope's harum scarum adventures
with Calamity Jane outdo all that
was ever done for the west."

— The Independent

"HOPE & RUSSELL SALEABLE
MARQUEE COMBINATION.
Hope runs the entire gamut of gags
in giddy comedy geared for boxoffice
pay-off." — Hollywood Reporter

MjccdbyKUbcKT

Original Screenplay by Edmund Hartmann and Frank Tashlin
Additional Dialogue by Jack Rose

IN

o.s.*.

SHOWMEN'S TRADE REVIEW, November 27, 1948

i'i

Allied Observers Mobilizing

New Orleans Is Scene
Of Record Attendance
For 1 5th Annual Meet

Delegate observers to national Allied's 15th
annual convention were beginning to gather in
New Orleans this weekend for that organiza-
tion's meeting which was to open Monday for
a three-day run.

Though there was a tone of levity and fun
noticed in the lobby of The Roosevelt, the
convention hotel, right in line with the enter-
tainment program set up by the hosts (Allied
Theatre Owners of the Gulf States, headed by
Convention Chairman W. A. Prewitt and Gen-
eral Chairman Abe Berenson) a spot check of
the country made by Showmen's Trade Review
indicates some very serious thinking on the part
of the delegates concerning industry problems.
Everything points to the possibility that the talk
during the next few days won't be over the
question of whether the Sazarac is just an
ascetic version of the old-fashioned without a
forest of fruit in it, but will center on a multi-
ranged program of exhibitor problems.

While the views expressed by many of these
observers were personal, and while references
to them on the convention floor are important
only insofar as they are given life by Allied's
board — which must approve all convention ac-
tion— the fact is that their opinions indicate a
wide-awake independent exhibitor interest in
industry affairs that does not stop at their own
box-offices.

Conciliate?

Foremost in this trend of thinking seems to
be to talk things over before hand to avoid
the possibility of a fight. This trend did not
indicate that Allied was backing down on any-
thing. What it did indicate was that Allied
members might try to conciliate where they
could conciliate, but that they would not give up
any right to follow their traditional policy of
legislation and litigation.

Next there was a noticeable trend in exhibi-
tor thinking that they were moving out from
behind the eight-ball and that this was possible
because of the action taken by the Federal Gov-
ernment. There is a strong majority that favors
taking "your troubles to Uncle Wkiskers," a
thought which has always gone hand in glove
with Allied policy.

Public relations seem to interest more Allied
observers this year than in the past, possibly
in view of the fact that the entire industry has
become conscious on this subject about which
Showmen's Trade Review has been preaching
for years. The general opinion seemed to be
that the exhibitor could do a job in this line
on the local level, provided Hollywood furnished
product that was up to standard and Hollywood
personalities kept their noses clean.

Hit Scandal

This latter problem is expected to result in
concrete Allied action taking the form of a
resolution which would unite Allied exhibitors
and those who wished to cooperate with them
against pictures presenting actors, actresses or
other perscnnel who have besmirched the indus-
try through misconduct. It would also unite
Allied against producers who might hire such
parties for their dubious publicity value.

As a group the Allied observers seem to feel
that distributors were giving them less attention
than they had been getting and that they defi-

nitely were not being called upon as regularly
by salesmen. A conciliatory attitude was noted
here with most of the observers queried declar-
ing that the subject should be taken up with
the branch and then the sales managers. Some
said that their complaints to sales managers
had resulted in a remedy of conditions.

Checkers continued to be a cinder in the
exhibitor eye, though there seemed to be a
split on the question. Almost 60 per cent of
those queried thought there was no improve-
ment in the checking situation, but 12 per cent
were definitely sure there was, while the re-
mainder had no opinion.

Throw 'Em Out

On this subject Gulf States Allied President
W. A. Prewitt remarked :

"We have the habit of throwing them out."

This thought is echoed by Leo F. Wolcott of
the Associated Independent Theatre Owners of
Iowa and Nebraska who said :

"Throw the checker out." Wolcott also high-
lighted what seems to be the cause of complaints
— exhibitor objection to percentage pictures.

"Refuse to buy percentage pictures," he urges,
a thought which is echoed by North Central
Allied President Ben Berger and some 38 per
cent of the observers queried.

The question of forcing also was fore-
most in the observers' mind. Approximately 63
per cent of those queried believed that either
features or shorts were being forced upon them,
but evidence to support such thoughts was not
usually offered.

John F. Wolfberg of the Rocky Mountain
States Allied, claims knowledge of tactics which
he says are akin to forcing. Wolfberg claims
that the distributors, unnamed, will charge
higher prices for a single picture than they
would for a group. W. L. Bendslev of Welles-
ley Hills, Mass., claims to have evidence of
forcing shorts.

P. J. Wood, secretary of the Independent
Theatre Owners of Ohio, believes forcing exists,
but declares exhibitors should get "proper proof

and present it to the Government authorities."

However, some 37 per cent of those queried
said they had not come up against forcing.
All, however, were of one mind : that when the
situation exists it should be taken directly to
the Justice Department and apparently not of-
fered for conciliation.

Wolfberg also believed that the affiliated
circuit "monopoly," as he terms it, is "today's
major industry problem." He advocates action
on this by exhibitor organizations until such
circuits are dissolved and says, "Keep after
them until divorcement is granted."

However, only \2l/2 per cent of the exhibitors
queried voluntarily advanced the opinion that
(Continued on Page 12)

Allied Program

MON., NOV. 29—10 A.M. Registra-
tion, Mezzanine Floor, The Roosevelt;
1-5 P.M. — Business Session, Grand Ball-
room; 7:30 P.M. Old Man River Party
aboard the Steamer President, sailing
from the foot of Canal Street.

TUES., NOV. 30—10 A.M. Registra-
tion; 11 A.M.-l P.M. Business Session,
Grand Ballroom; 1-2 P.M. Luncheon
recess; 2-4 P.M. Business Session, Grand
Ballroom; 6:30-8 P.M. Cocktail Party
Grand Ballroom, St. Charles Hotel; 8
P.M. "A Night in Old New Orleans."

WED., DEC. 1—10 A.M. Registra-
tion; 11 A.M.-l P.M. Business Session,
Grand Ballroom; 1-2 P.M. Luncheon
Recess; 2-4 P.M. Business Session,
Grand Ballroom; 8 P.M. Banquet, in-
formal.

Special Ladies Program

MON., NOV. 29—1 P.M. Tour of
Vieux Carre, starting from The Roose-
velt.

TUES., NOV. 30—12:15 P.M. Lunch-
eon and Style Show, Blue Room, The
Roosevelt.

(Also all other entertainment features
listed in the Allied program.)

William Ainsworth (left), president of National Allied, who with General Counsel
Abram F. Myers (right) will lead the activities at the association's 15th annual con-
vention at the Hotel Roosevelt, New Orleans, Monday.

SHOWMEN'S SILHOUETTES by Dick Kirschbaum

—

Sow SEATS
IN T£XAS-BE£N
SOLING THEM EVER.
SINCE:

. US CIRCUIT NOW NUMBERS
SIX TOP TftEA TR.ES -IT MS
ONC€ FOURTEEN —TWO
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r. z A. ~rfi~

OLD T/44r

f

Olffl/SA RANCH
~ HIS NOOOy IS HUNTING

'£'S A COLONEL INW£\
'RESERV£-N£4t>Sl4-
CIVIL AIR. PATROL AND
HOLDS ALL FLYING
TICKETS WW

12

Allied Gathers
For Convention

(Continued from Page 11)

divorce was necessary. It is possible that this
small percentage behind divorce may be due to
the fact that the question did not suggest itself
to those queried, for Allied's policy has con-
sistently supported divorce and the Government
position in its anti-trust suit against the seven
defendant distributors.

Exhibitors also appeared to be giving thought
to television despite the repeated accusation
that they are just sitting and doing nothing.
Of those queried, approximately 50 per cent
had fio experience with television. Forty-nine
per cent expressed some experience. Of these,
12 per cent reported video had affected their
theatre business adversely, while 37 per cent
reported it definitely had not. Of those who had
used television as a business builder via lobby
shows, etc. (approximately 25 per cent of those
located in television areas) only 13 per cent
found it had proved a business stimulator. The
danger at arriving at conclusions here must be
considered since the type of entertainment pres-
ently offered by video must be considered.

Video

To the question, "What do you think exhibi-
tors as an organization ought to do about tele-
vision?", 12 per cent replied: "Nothing." The
remainder expressed the opinion that it should
be studied and followed closely, or that it should
be capitalized where it could be used to help
the theatre.

"I do not believe it will be a serious threat to
our business," W. L. Bendslev of Wellesley
Hills, Mass., declared. "I hope it will eventu-
ally be utilized for our news presentation."

"Study it, watch it, and try to work with it,"
declared an Ohio exhibitor who wishes to re-
main anonymous.

"Keep up with developments, have as much
as possible to say about television," is the view
of Willis Vance of Cincinnati, Ohio.

"Take it in stride," declares Ohio's Wood.

The question of newsreels did not seem to
excite those queried very much. Approximately
37 per cent thought newsreels had not lost their
news value ; 24 per cent thought they have ;
the remainder were silent.

One exhibitor thought film companies should
resist pressure on interviews excepting those
that had national interest. Another complained
of a lack of "good news shots." A third wanted
the companies to stop pooling and standardiza-
tion. On the whole it appeared that exhibitors
were not giving their newsreels too much
thought and were accepting them as something
they had to have to round out a program by
tradition more than necessity.

Divers Answers

Industry grievances found the answers almost
as diversified as the exhibitors questioned. Pub-
lic relations seemed to be the only question upon
which they were agreed as a major industry
problem and as to how that should be carried
out there was marked disagreement.

One exhibitor termed alleged price discrimi-
nation and availabilities in favor of affiliates the
major industry problem and suggested talks
with distributors to correct this. If such talks
proved unsuccessful, then he favored asking the
Justice Department to step in. He also advised
exhibitors to pick and choose product carefully.

Another declared that "poor pictures and the
pessimistic attitude that is the result of poor
product" is today's major industry problem,

and suggests that exhibitor organizations can
counteract this by "urging producers to turn
out better pictures."

Still another thinks that Hollywood's con-
duct and the picture that appears of it in the
press is the industry's biggest problem.

Minnesota's Ben Berger, who would throw out
percentage pictures, considers the "compulsory
percentage policy" the industry's prime griev-
ance and hits at "the poor relationship within
the industry which allows outside forces to hurt
the industry."

Blames Product

To Willis Vance, the "decline in business due
mainly to inferior product" is the industry's top
problem. "The decline in business generally
should not reflect in theatres to the extent it
has. With better product we should still enjoy
good business."

The major industry grievance, Vance con-
siders "a shortage of product." He would have
small accounts sold flat.

SHOWMEN'S TRADE REVIEW, November 27, 1948

Calendar

NOVEMBER

28, Variety Clubs International presentation of statue
of Father Flanagan to Boys Town, Neb.

29-Dec. 1. annual convention, National Allied, New

Orleans.

DECEMBER

4, testimonial dinner for R. J. O'Donnell, Baker
Hotel, Dallas.

6, 7, convention, Theatre Owners of Oklahoma. Skir-
vin Hotel, Oklahoma City.

15-17, meeting of executive committee, Motion Pic-
ture Association of America, Hollywood.

JANUARY

28, 29, meeting, directors and officers, Theatre
Owners of America, Mayflower Hotel, Washington,
D. C.

FEBRUARY

21, 22, postponed convention, Allied Motion Picture
Theatre Owners of Western Pennsylvania, Hotel Wil-
liam Penn, Pittsburgh.

MARCH

24, Motion Picture Academy of Arts and Sciences
annual awards, at a site to be selected in Los Angeles.

23-25, first meeting of the Anglo-American Joint Film
Advisory Committee, New York.

SHOWMEN'S TRADE REVIEW, November 27, 1948

13

Selling- the Picture

News and Ideas Concerning Profitable Advertising. Publicity and Exploitation

Roy O. Prytz

Silver Anniversary Showmen
Roy O. Prytz
I.M.P.S. Member

Roy O. Prytz wasn't the least bit sure he
wanted to be a theatreman for the rest of his
life when he took a job in the Capitol The-
atre, Duluth, twenty-five
years ago. "I wasn't con-
scious of being at it so
long until you reminded
me just now," said the
man who had been
prominent in print for
his many showmanship
ideas when STR asked
him about it.

Roy still feels that the
most memorable — now,
at least — amusing epi-
sodes in his career were
the occasions when the
receipts were collected
in installments and rushed to the exchange
to pick up the COD on a needed short sub-
ject to fill out the bill. This was illustrated
in STR by a Dick Kirschbaum cartoon pub-
lished years ago and reproduced nearby on
this page.

'Keep Selling 'Em'

Like so many other prominent showmen,
Prytz reflects his early training and experi-
ence in the theatre. He began under one of
those aggressive, "keep selling 'em" show-
men. Therefore exploitation and publicity
stunts are his forte today. The first job Roy
held was under S. J. Blackmore, one of the
most active exploiteers and showmen in the
Northwest. Blackmore ran the Capitol and
the Diamond theatres in Duluth. He put
Prytz to work at odd jobs around the Capitol
and under the old showman's tutelage Prytz
learned the ropes, finally attaining the status
of manager of the Granada, his present post.

The Granada, Prytz always adds in any
mention of his house, "is the finest in our
city." He not only believes that, but directs
all his selling to drive home that idea to
the public in his city.

While his beginning in the theatre may
have been without any great conviction that
he would like the business well enough to
stay in it for any great length of time, his
present attitude is entirely on the determined
side. "I am married and have two daughters
and have my own home and am thoroughly
content to stay in the theatre business for the
rest of my life," he says.

I.M.P.S. Member Report

'Walked by Night' in
Los Angeles Premiere

World premiere of Eagle Lion's "He Walked
by Night," was held simultaneously on Thanks-
giving Day at the Orpheum, El Rey, Vogue,
Belmont and Culver theatres in Los Angeles,
actual locale of the semi-documentary film.

The five-theatre opening in Fox West Coast's
Orpheum Circuit houses was expected to out-
Hollywood the usual Hollywood opening. Last
week Max E. Youngstein, EL's vice-president
in charge of advertising, publicity and exploita-
tion, flew to the coast to confer with Sam
Israel, studio publicity director, on final ar-
rangements for the premiere promotion cam-
paign.

Showmen Put More Emphasis
On Community Goodwill Effort

Theatremen are turning the emphasis on
goodwill effort as a tried-and-true instrument
for the upbuilding of theatre patronage. From
all sections of the country come indications that
there is a re-awakened consciousness of the com-
munity values of the local theatre and also the
glamor aspects of movies to fortify the theatre-
man with a potent element for putting his busi-
ness, and himself, in the limelight of community
affairs.

The response to Chick Lewis' recent editori-
als concerning the importance of community
activities showed that both the circuit executives
in charge of large groups of theatres and indi-
vidual independent theatre owners are alert
to a situation which calls for vigorous applica-
tion of fundamentals in building up moviegoing
by the mass of the public.

Walter Reade, Jr., head of the Reade circuit,
has made the subject of community activity a
major target for the company's managers in
furthering the interests of theatres under their
charge. At a recent meeting of his district
managers Reade pointed out that every com-
munity in the country possesses some group —
civic, commercial, religious, cultural, etc. — which
offers the theatreman opportunity to make him-
self important and his theatre prominent as a
leading influence in the locality.

Within recent weeks this publication has re-
ceived an accelerated number of requests from
theatremen for specific data on some phase of
the industry to be worked into addresses or
speeches they were preparing for presentation
at such gatherings as Rotary, business men's
associations, etc.

The opportunities for making the theatre a
vital factor contributing to the welfare of local
activities in which leading citizens are vitally
interested are as varied as the social and cul-
tural aspects of the community itself. The
public library is once more engaging the atten-
tion of theatremen, and with good reason. For
past experience has shown that many of the

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towns where movies have commanded the
greatest respect were those in which some
enterprising and far-sighted theatreman had
worked with the officials of the library in
furthering its prominence and encouraging more
use of its books and facilities by the young and
the old of the town. A recent instamce worth
noting is supplied by Assistant General Manager
James J. Gregory of the Alliance Theatre Corp.,
who received the letter partially quoted below
from Mary A. Holmes, librarian of the Logans-
port, Ind., Library :

"Again it is my happy privilege to say 'Thank
you' for the free show given for the Logans-
port Library Reading Club at the State Theatre
on Saturday morning, November 6, 1948. We
are enclosing one of the tickets the library had
printed and each boy or girl eligible to attend
the show was given a ticket in advance. Only
those who had completed reading ten books dur-
ing the summer were permitted to do so.

"Each year the boys and girls look forward
to the show given in their honor in the Fall.
In fact the 'Free Show" is a big factor in en-
couraging reading. We feel that the State-
Theatre makes a real contribution to our com-
munity and know it helps the Logansport Pub-
lic Library with its reading program. . . . We
count it a privilege to live in a community where
such splendid cooperation exists."

More eloquently than anything a recognized
leader in showmanship can say is the expression
(Continued on Page 14)

What Goes in America
Also Goes in England

American press book suggestions go just as
well in England, according to the experience of
James Roberts, general manager of the Granada
in Tooting. Roberts picked up the shoe selec-
tion contest from the "Unfinished Dance" press
book and had great success with it.

He made a tieup with Sherry's, the leading
local shoe store, and then arranged a compe-
tition in the local paper, the Tooting and
Balham Gazette, to decide which of ten illus-
trated models of Sherry's shoes was the most
attractive. A half page of illustrations was
provided and prizes offered of 5, 3, and 2
pounds, with consolation prizes of one pound
each. Ten thor/iand entry forms were distrib-
uted. Roberts reports a fine week's business
which he attributes in great part to the contest.

FILMS ON THE C.O.D. PLAN
(See First Column)

'Fighting Squadron' in
Northwestern Premiere

Northwest premiere of Warners' "Fighting
Squadron" was held Tuesday night at the
Orpheum Theatre, Seattle. Manager Vic Gaunt-
lett, in cooperation with Warners' field force,
arranged a series of events for the opening,
highlighted by the presence of top army and
local dignitaries to welcome the new Col.
Crozier to the command of the 25th Air Defense
Division.

14

SHOWMEN'S TRADE REVIEW, November 27, 1948

Spoils Stunts Naturals
For 'Triple Threat1

That a modest picture may develop into an
exploitation natural and give a big boost to
the box-office gross has been proved again.
This time it's Columbia's "Triple Threat" which
stars 11 of the top professional football players
and, has proven its attractive power for the pub-
lic when wide-awake managers seized upon its
natural exploitation possibilities — tieups with
sports and sporting events.

Manager Harold Mortin of the State, Syra-
cuse, N. Y., set a radio contest over station
WJ^D'R on guessing the scores of: the succeeding
Sunday's professional football games. Auto-
graphed footballs were given to those whose
guesses proved correct. The radio station gave
good advance publicity and the newspapers ran
stories on the stunt.

Manager John Scharnberg of the Parkway,
Madison, Wis., induced the newspapers to spon-
sor a score-guessing contest. .This was easy to
do for Madison, seat of the State University,
is very football-conscious. Station WTB'A
joined in, making the contest a three-way affair.
Autographed footballs were the prizes. All
local sports stores and the University itself gave
the contest an unusual amount of publicity.

In Louisville George Hunt promoted a con-
test on a morning breakfast show, with football
prizes for contest winners and also for the win-
ner of the high school football game. Johnny
Samartano in Providence duplicated Mortin's
radio contest and promoted a number of attrac-
tive window displays with stills of the pjayers
in the film and the autographed football prizes.

15 Wallets 'Lost' as
Plug for 'Larceny'

A result-getting stunt pulled by Manager
Horace Spencer of the Illini Theatre, Moline,
111., for Universal-International's "Larceny,"
was the "losing" in various parts of the city of
15 wallets bearing only the identification of
"Miss Larceny" and the theatre's address. The
wallets were "lost" two days before the film
opened, and Manager Spencer ran an ad in the
lost and found section of the newspapers offer-
ing a reward for the return of a wallet lost by
"Miss Larceny." The reward was a pass to see
the picture. Twelve of the 15 wallets were re-
turned to the theatre, giving the average of
honest finders at about 80 per cent.

Special 'Award' Copy
For 'Belinda' Campaign

"A Prediction of Things to Come! With No
Apologies to Drew Pearson . . . or Anyone
Else! I predict that Jane Wyman will be top
contender for 1948 Academy Award for her
magnificent performance in 'Johnny Belinda'."

The above copy, signed by the local theatre
manager, is being used for advance newspaper
ads in all of District Manager Max Melincoff s
Warner Theatres in the Boston area. Similar
copy is also being used on special 40x60s and
special trailers. In each medium, there is the
personal signature of the manager.

Passes for Rachels

"Rachel and the Stranger" received a good
plug at the Strand, Cumberland, Md., when
Manager Reynold Wallach queried the public :
"Is there a Rachel in your house?" and of-
fered free admission to the first 25 women at
the theater whose first name was Rachel.

TIGER ON THE BOX-OFFICE got
plenty of attention for U-I's "Man-Eater of
Kumaon" at the Esquire Theatre, Toledo,
Ohio. Manager Frank Manente cut out a
seven-foot tiger head which all but covered
the ticket window when placed atop the box-
office. It's flashing eyes and tiger roars were
all the theatre needed, aside from the film's
title, to draw the public, especially the
younger element, right up to the ticket win-
dow. It's a stunt that can be duplicated and
one that pays off handsomely.

I.M.P.S. MEMBERS TELL:

Why I'm Glad I Started as:
a SPARE USHER

By T. MURRAY LYNCH

Manager, Capitol Theatre, Halifax, Nova Scotia

[This is the seventh of a series being published
in this department. The scries is the result of
member reaction to a piece published some time
ago which referred to the percentage of owners,
managers and assistant managers zvho began
their theatre careers in other theatre jobs.]

I started in as a spare usher and from there
worked into every job the theatre could offer —
usher, head usher, doorman, cashier, janitor and
any other odd job that may have happened
along. During my tour in the service I took up
projection and; following my examinations, re-
ceived a license. After my discharge I went
into a theatre as assistant manager for two
years, then into a house of my own — managing,
that is.

I feel that any man who started in as a man-
ager would be glad because he missed all those
long nights of handling people and changing
marquees and shoveling snow and cleaning glass
and taking tickets, for a few bucks - a week —
why shouldn't he be glad?

However, I don't feel as though you can tell
a person how to do a cleaning job or an usher-
ing job with faith unless you have done it your-
self. All those who work on the cleaning and
ushering staffs are not college graduates and a
majority of them have to be shown how to do
a thing before they can grasp it. Also, any com-
pany attempting to sell a product will not sell
you on any short cuts to economy — those you
find out for yourself by doing the job.

To sum it all up, I am not the least bit sorry
I started at the very bottom and touched every
rung of the ladder on the way up — since I am
far-sighted I still cannot see the top of the
ladder, but I am headed in the right direction.

It seems to me that the majority of top-
notch executives have started in the basement
of their business and therefore know what their
staffs have to contend with and for this reason
relations are on a much smoother scale.

However, I am a human being and, like any
other human being, I could be wrong.

SHOWMANSHIP SLANTS

Current Theatre Exploitation
Brieted Down to Basic Ideas

Frank Boyle, publicist, RKO Keith, Lowell,
Mass., planted a "Good Sam" contest for the
picture of that title with the Lowell Sunday
Telegram which gave it a two-column cut and
story in advance and followed up with two-
column cut and story on the winner, Fireman
Sam Wood, day before the opening, plus a two-
column head story on the film. Boyle furthered
the contest through distribution of the herald
on "How to make your husband a 'Good Sam' "
with a blank on the reserve side for a diploma
to the effect that the husband is a "Good Sam."
Boyle also used a teaser herald, "Your fortune,"
for "Rachel and the Stranger" and a "Paradine
Case" herald with six scene stills reproduced
on the inside pages.

John T. Ruddy, manager, Rodgers Theatre,
Caruthersville, Mo., realized full-page news-
paper ad space two days running, with no ex-
pense to the theatre for this big selling job to
promote the engagement of "Mr. Blandings
Builds His Dream House." The advertisements
were 100 per cent cooperative with local mer-
chants buying display space to tie up with the
title. In each of the pages, appearing on suc-
cessive days in the Caruthersville Republican.
the picture with theatre name and play dates,
got top center position, in 2-column over 39
lines space. Eleven advertisers were represented
in each of the two displays. They included a
power company, a Ford dealer, a plumbing con-
cern, a grocery, a lumber company, a jeweler
and an electrician. As a lobby display, Ruddy
featured a model, small scale, home. This was
built by the lumber company at no cost to the
theatre.

Bill Thomas, manager, Perkins, Harrison-
ville, Mo., got some unusual attention in that
small town for his showing of "Melody Time"
through a two-way tieup with the Hallmark
Doll Albums and its local outlet, the Glenn drug
store. Thomas put in a lobby display based on
Luana Patten and the Hallmark Doll Albums
for which she is cover girl, and the Hallmark
dealer based a window display around a "Melody
Time" advertising card and the Luana Patten
figure. Hook-up was in effect a week in advance,
with gratifying results. — KAN

I.M.P.S. Member Report

More Emphasis Now on
Community Goodwill Effort

(Continued from Page 13)
of appreciation and regard for the contribution
of the theatre which annually cooperates with
the Logansport Library's reading club, and the
value to the theatre of such cooperation.

As a contrast to the library cooperation cited,
take the work done by Wm. A. (Bill) Levee,
Liberty Theatre, Freehold, N. J. The Mon-
mouth Memorial Hospital, located in Freehold,
is supported by some of the most prominent
citizens of the community. Levee was one of
the several leaders in various phases of the
town's civic, business and professional life to be
invited to sit in on a conference to plan a
campaign to raise funds. "The purpose of the
meeting," stated the letter of invitation to Levee
from Bernard H. Weiser, counsellor at law, "is
to lay before you the serious condition of the
Hospital and to enlist your help and advice in
solving some of these problems."

Levee assisted the good work by offering the
facilities of the Liberty Theatre for screen
advertising, lobby posters and collections taken
by a nurse in the lobby on two nights during the
drive.

SHOWMEN'S TRADE REVIEW, November 27, 1948

15

GRIST for the
SHOWMANSHIP MILL

With the opening of "Hills of Home" at the
Music Hall, New York, this week. MGM is
launching far-reaching merchandising promo-
tion. Tieup is with John Morrell and Company,
manufacturers of Red Heart Dog Food, in
which Lassie, the canine star of the film, is
given conspicuous attention. Displays are in
place in more than 700 windows in the metro-
politan area ; more than 300 mounted one-sheets
are posted; 1,000 stills, 500 11x14 window cards
and another 500 special cards on Lassie carry
the message of the film and the dog food to the
residents through department' stores and food
shops. Lassie is featured on NBC network's
Red Heart broadcast, and hundreds of dis-
plays, theatre contests in which live puppies are
the prizes, lobby displays of the dog food, many
store interior and window displays and coopera-
tive ads are being run throughout the country.

* # #

Al Zimbalist, advertising and publicity head
for Film Classics, was in New Orleans this week
to set up campaigns for premiere engagements
of "Unknown Island" in the southwest terri-
tory. . . . Steve Edwards, Republic's director of
advertising and publicity, was in Minneapolis
over the weekend to make arrangements for
the opening of "Macbeth" at the Lyceum on
Dec. 26.

* * *

Warner Bros, has set a unique promotion for
a two-reel comedy, Mack Sennett's "Pie in the
Eye," with the American Weekly magazine
which has a circulation of 10 million. That
weekly is publishing a six-installment story by
Adela Rogers St. Johns on "Mack Sennett
Glamor Girls." To help its exchange staffs cash
in on the publicity, Warner Bros, has distributed
10,000 reprints of the Sennett story to its ex-
changes, bookers and theatres throughout the
country, advising that theatres create lobby dis-
plays showing the reprints and get newspapers
to banner their delivery trucks.

* * *

Figuring they might as well kill two birds
with one stone, Paramount producers William
Pine and William Thomas will combine plea-
sure with business when they go to Texas
within the next few days. As part of the
Hollywood contingent, they'll attend the testi-
monial dinner for Bob O'Donnell, vice-president
and general manager of Interstate circuit and
International Chief Barker of the Variety Clubs,
at the Baker Hotel in Dallas on Dec. 4. And
then they'll confer with O'Donnell about the
world premiere of "El Paso," color film which
they recently completed.

To indicate the manner in which "Bad Boy,"
Paul Short production filmed with the coopera-
tion of Variety Clubs International, deals with
the question of youth problems, Allied Artists
President Steve Broidy has sent letters to 900
editors of the nation's clerical press, accom-
panied by explanatory stories.

First to Buy FM Time

The Cincinnati transit system has a loud-
speaker in every street car and every bus with
the speakers tuned to an FM station. The RKO
Albee in Cincinnati was the first to buy time
on the station to plug its showing of Columbia's
"The Loves of Carmen," thereby adding a new
medium for the exploitation of motion pictures.

Money Dates for December

The two weeks preceding Christmas, as nearly every exhibitor well knows, can be the
gloomiest of the year, from a box-office standpoint. However, many wise showmen
have found through the years, thanks to experience and experimentation, that this
slump can be offset materially by utilizing a number of activities that tie-in with the
Christmas season and make the theatre a part of the community's Christmas celebration.
There are many ideas along this line below.

Dec. 7— PEARL HARBOR ATTACKED, 1941.
Contact any service men's and defense organizations,
suggesting an observance of the occasion ; collabo-
rate with them.

Dec. 10— PHILIPPINES CEDED TO U. S.,
1898. Try for school essay contest (with news-
paper sponsorship if possible) on development of
the Philippines while under U. S. control; on
Funston's war against the Igorrotes; a map-drawing
contest of the islands; on the rarity of a country
giving its libery to a possssion once under its con-
trol.

Dec. 12-19 — INTERNATIONAL GOLDEN
RULE WEEK. Churches may observe the occa-
sion ; offer use of theatre, advertise it on screen and
in herald — it will promote good will. Seek police
safety department tiein on "Drive as you would
have others drive." Essay on similarity of Chris-
tians' golden rule to teachings of other religions.
For newspaper or radio tieup : promote prizes for
best examples submitted of instances illustrating the
golden rule which the writers have observed.

Dec. 12— MARCONI'S FIRST SIGNAL across
the Atlantic in 1901. Display in lobby early model
of radio sending apparatus and a present one; or
display of home-made radio sets. School essays :
Great inventors and discoverers in radio, up to
radar; on Marconi and his inventions. Small radios
might be suitable prizes.

Dec. 15. BILL OF RIGHTS DAY (enforced in
1791). Have large copy of it printed and displayed
in lobby. Ask libraries and book stores to display
it. Get a prominent citizen to give a brief talk on
it; press would mention it. For schools: essay on
the history of the bill of rights, Jefferson's fight for
it; what it means to citizens. Seek cooperation of
radio station, American Legion, Veterans of
Foreign Wars, school heads, Parent-Teachers and
women's clubs.

Dec. 16— BOSTON TEA PARTY, 1773. Give a
tea party at the theatre (promoted from tea dealer
or restaurant for credits). Offer prizes for patrons
in best Indian costumes. As a variant hold a kid
Indian costume contest. Might get school history
class to enter essay contest on causes leading up' to
the Boston tea party.

Dec. 17— WILBUR WRIGHT'S FIRST FLIGHT,
1903 (Pan-American Aviation Day). Press-school
essay contest on 45 years' development in flying;
or, the story of Wilbur and Orville Wright. Try for
drawing contest on Wright's Kitty Hawk plane or
of a modern giant plane. Sponsor a toy plane-
making contest and display entries in lobby. Pro-
moted tools might be the prizes. Contact airplane
training station, airport and travel bureau for some
observance of the day. If there's an airport nearby,
arrange for plane to drop heralds, some containing
theatre passes.

Dec. 21 — FOREFATHERS' DAY, celebrating land-
ing of the Pilgrims in 1620. New England states
observe it. No reason why other states shouldn't.
Have a colonial dress parade on stage for kids and
adults with suitable prizes for best costumes. Get
a prominent citizen to talk briefly on the strides
for freedom made since 1620. Have a "sing" of
such songs as America, Columbia, the Gem of the
Ocean, etc.

Dec. 25 — CHRISTMAS DAY. Hold various events
on Christmas Eve and Day and throughout the
preceding week when children will be home for the
holidays.

DECORATIONS: Give marquee, lobby, interior
and light fixtures a festive appearance with festoons,
holly wreaths, pines. If a large bell is obtainable,
place it in lobby, have it rung, not tolled, at inter-
vals. Erect an imitation fireplace in lobby with
cutout Santa Claus stuffing stockings with gifts
(or a live "Santa," if preferred). Another attention-
getter from kids: a miniature house with Santa
climbing down the chimney — or with Santa and his
reindeers on the roof. Place lighted and decorated
Christmas tree in lobby, with theatre's card of
greeting to patrons. '

MUSIC. Music furnishes a large part of the
seasonal jollity. Hold a Christmas carol party with
singers from choral societies, schools, churches;
promote prizes. Get loan of a phonograph from
dealer and records from dealer of radio station and
give morning concerts in lobby, using carols and
Christmas songs and music. Might call them morn-
ing musicales. If there's any sort of community
service offer use of theatre in mornings, with Christ-
mas and religious songs.

SPECIAL SHOWS: Give them during the week
before Christmas. A free show for kids with Santa

Claus distributing promoted gifts will earn theatre
goodwill and probably new patrons. Offer special
rates for theatre parties from commercial and other
establishments; many business, fraternal and civic
concerns sponsor such parties as Christmas gifts
to their employes. If there are a number of such
parties stagger them on different days. For a mid-
week children's matinee hold a Santa Claus contest
and promote prizes for the youngsters having the
best costumes.

CHARITY : Pass on some of the seasonal good
feeling to inmates of orphanages, homes for the
aged and for shut-ins by giving one or more free
shows for them, promoting transportation in return
for credits. Press and radio will publicize it. Set
aside one performance when all those bringing
gifts for charity are admittd free (limit it to kids,
if desired) ; get mothers clubs, fraternal or religious
organizations to cooperate with you and designate
the charities to benefit. Garments might be sent to
schools to be given to needy pupils. Volunteer to
help in any charity drive, especially in the collec-
tions of baskets of food and clothing for the under-
privileged.

MERCHANTS: Merchants are desirous of push-
ing their holiday sales. Tie up with them by giving
them tickets to be given to their customers who buy
goods to a specified amount, with the merchants
advertising the theatre's features and holiday activU
ties. Make use of the promoted lobby Christmas
tree by promoting gifts from the merchants to be
hung on the tree and given to children. Give a
midnight show for last-minute Christmas shoppers
provided enough merchants will cooperate. A Santa
Claus workshop in the lobby has been found valuable
by various theatres; get merchants to underwrite
such a shop and give the services of an employe to
impersonate Santa Calus making or mending toys.
Have peep holes through which children can watqh,
or give an air of mystery by covering the peep-
holes with special reducing lenses. Promote from
dealer or restaurateur a perfect dinner table, with
phony but realistic food, to be set up in the lobby;
place cards might bear the names of the players in
the current feature film. Hold giveaway night of
live poultry for Christmas dinner, with dealers do-
nating the fowls. Promote a bang-up restaurant
dinner for the winner of some contest — the fattest
man, the man with most children or anything else
that occurs to the mind.

SERVICE: As a community service and good-
will builder offer the public free checking service
for their holiday purchases. Advertise it with cards
and in newspaper ads: "Check your Christmas

purchases at the Theatre, relax and

rest in comfort while watching our feature

" Arrange to sell postage stampe

in lobby — the post offices always being jammed just
before Christmas. Advertise the Christmas pro-
grams of churches, fraternal and other organizations
(with theatre's program included in any calendar
of events) ; organizations should help defray the
cost. Giving away Christmas wreaths in lobby has
been found a swell way to make friends. Use Christ-
mas seals; sell them in lobby. Insist on courtesy
and kindness on the part of all theatre personnl.

HELP SANTA: Post a Santa Claus in the lobby
to listen to the kids' requests for specific gifts, and
then phone the requests to the parents; or, have
kids phone from a booth in the lobby with a staff
member as Santa Claus at the other end of the
wire who later gets in touch with parents. Be sure
to get names and addresses. Try the letter-to-Santa
Claus stunt in cooperation with a newspaper.

MISCELLANEOUS: Invite nersons born on
Dec. 25 as theatre's guests. A toy electric train in
lobby will draw in the kids. Use advance trailer
urging patrons to shop and mail early. Tie up with
Western Union, in return for theatre credits on
telegram blanks, urging the public to wire their
Christmas greetings. Hold fashion shows, auction
nights for charity; sell blocks of tickets at special
rates for Christmas gifts.

Dec. 31— NEW YEAR'S EVE. People are out for
a good time and business should be of a nature to
warrant a midnight show, picking a broad comedy
as the feature. At close of show have patrons sing
Auld Lang Syne. Have an old man with long white
beard and an appropriately garbed child to represent
the old and the new year, with the child reciting
some new year resolutions— one of them being to see
the good pictures booked for the theatre. The man-
ager, in person or off stage as a voice, should pro-
nounce theatre's resolution to book the best pictures
obtainable. Print a card of new year's resolutions,
including that of theatre manager to book the' best
pictures he can get, for general distribution, with
present and coming attractions listed.

'There's a Body . . .'

For the run of Warners' "Rope" at the State
Theatre, Harrisburg, Pa., Manager Gerry Wol-

laston posted in front a 40x60 display with this
copy : "Try to see it from its starting point.
But if you miss the beginning of 'Rope,' remem-
ber— there's a body in the box."

18

SHOWMEN'S TRADE REVIEW, November 27, 1948

The Box-Office Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

Unknown Island

(Cinecolor)

Film Classics Drama 75 mins.

AUDIENCE SLANT: (Adult) Good ad-
venture film done in regulation hokum style.
Too frightening for children, however.

BOX-OFFICE SLANT: Exploitation-
minded exhibitors might get results by spe-
cial fronts and distinctive ads.

Cast: Virginia Grey, Philip Reed, Richard Denning,
Barton MacLane, Richard Wessel, Daniel White,
Philip Nazir. Credits: Albert Jay Cohen Productions.
Producer, Albert J. Cohen. Director, Jack Bernhard.
Original story, Robert T. Shannon. Screenplay, Robert
T. Shannon and Jack Harvey. Photography, Fred
Jackman, Jr.

Plot: A navy flier goes to an island to get
wild animals and sets out to hunt prehistoric
monsters. A derelict who goes along is
regenerated and finally gets the beautiful
girl financing the trip, who realizes that the
ex-flier is not really the man she loves.

Comment: Good adventure film done in
regulation hokum style. Too frightening for
children, however. The main gimmick is the
prehistoric monsters, and this can be effec-
tively exploited. Cinecolor also helps in pull-
ing the picture above ordinary secondary
attractions, and can be used to help pull in
patrons. Past experience has shown that a
mediocre picture of this type can still make
money where properly handled. Exploitation-
minded exhibitors might get results by put-
ting up special fronts, with the monster's
prominently displayed, and advertising dis-
tinctively. Perhaps the idea of "daring" peo-
ple to see the picture — or a gag like that —
will aid.

Yellow Sky

20th-Fox Western Drama 99 mins.

AUDIENCE SLANT: (Adult) Good,
tough western stuff loaded with all the popu-
lar ingredients, plus a plentiful supply of
sex. Performances are excellent, especially
by Gregory Peck, Anne Baxter and Richard
Widmark.

BOX-OFFICE SLANT: Should be a
standout attraction, in view of its material
and the marquee draw of the Gregory Peck,
Anne Baxter and Richard Widmark names.

Cast: Gregory Peck, Anne Baxter, Richard Wid-
mark, Robert Arthur, John Russell, Henry Morgan,
James Barton, Charles Kemper, Robert Adler, Harry
Carter, Victor Kilian, Paul Hurst, Hank Worden,
Jay Silverheels, William Gould, Norman Leavitt, Chief
Yowlachie. Credits: Directed by William A. Wellman.
Screenplay by Lamar Trotti. Based on a story by W.
R. Burnett. Photography, Joe MacDonald. Produced
by Lamar Trotti.

Plot: A gang of escaping bank thieves ar-
rive at a ghost town where they find an old
man and his granddaughter living. They dis-'
cover that the old man has found gold and
so they force him to turn over half of his
findings. However, most of the gang want
it all, so there is a break between the leader
and the others. In the end, the leader turns
good, returns the stolen money and remains
at the ghost town.

Comment: Good, tough western stuff
loaded with strong, dramatic appeal and a
plentiful supply of sex. All indications point
to a standout attraction, for besides having
fuspense, excitement and the above men-

National Reviewing Committees'
Classifications

THE UNTAMED BREED (Col.)

FAMILY — National Board of Review.

CLASS A — SEC. 2— National Legion of Decency.

HE WALKED BY NIGHT (EL)

FAMILY — National Board of Review.

CLASS A — SEC. 2— National Legion of Decency.

DULCIMER STREET (UI)

MATURE — National Board of Review.

CLASS A — SEC. 2 — National Legion of Decency.

JUNE BRIDE (WB)

FAMILY — National Board of Review.

CLASS B — National Legion of Decency.

(Objection: Suggestive Dialogue.)

tioned sex-appeal, it has the name draw of
Gregory Peck, Anne Baxter and the latest
star-villain, Richard Widmark. Excellent per-
formances are turned in by every member of
the cast, each exceptionally well chosen for
his characterization, including James Barton
as an old prospector, Charles Kemper, Rob-
ert Arthur, John Russell and Henry Morgan
as members of Peck's outlaw gang . . . and
of course, Peck's swell job as the leader. And
then there is the true-to-life portrayal Anne
Baxter turns in in her role of the prospector's
grandchild. Screenplay and production cred-
its go to Lamar Trotti, another fine job to
be added to his already long list of successes,
and William A. Wellman deserves praise for
his masterful direction.

Grand Canyon Trail

(Trucolor)

Republic Western With Music 67 mins.

AUDIENCE SLANT: (Family) The addi-
tion of slaptick comedy provides added ap-
peal for the juvenile trade. In every other
respect, this is just as good as all the Rogers
films and should satisfy his host of fans and
the western addicts.

BOX-OFFICE SLANT: Should do the
usual good business chalked up by this series.

Cast: Roy Rogers, Trigger, Jane Frazee, Andy De-
vine, Robert Livingston, Roy Barcroft, Charles Cole-
man, Emmett Lynn, Ken Terrell, James Finlayson,
Tommy Coats, Foy Willing and the Riders of the
Purple Sage. Credits: Directed by William Witney.
Original screenplay by Gerald Geraghty. Photography,
Reggie Lanning. Associate Producer, Edward J. White.

Plot: Mining engineers, who have come to
a ghost town to uncover some new veins of
silver for an Eastern investor, find them-
selves in trouble when they try to cheat and
rob the man. Investor's secretary and Roy
Rogers and his gang discover the plot and
set out to prove the engineers' guilt. There's
an attempt to implicate Rogers in a murder
before the culprits are brought to justice.

Comment: The addition of slapstick com-
edy, along with the usual amount of action,
fights and gun-play, provides this Roy
Rogers musical western with added appeal
for the juvenile trade. Trucolor photography
brings out the beautiful scenic backgrounds
and there are three song numbers by Rogers
and his new group. As always, Rogers is
fine, and Andy Devine provides the comedy.
Jane Frazee turns in a satisfactory por-
trayal in a rather unusual role and the vil-
lainous deeds are capably carried out by
Robert Livingston and Roy Barcroft. Direc-
tion was by William Witney; production by
Edward J. White.

Thai Wonderful Urge

20th-Fox Comedy 82 mins.

AUDIENCE SLANT: (Family) While
this lacks the necessary lustre to result in a
sparkling comedy, it is nonetheless a mod-
erately entertaining film that should please
audiences generally.

BOX-OFFICE SLANT: Will probably do
better-than-average business because of the
Power-Tierney names.

Cast: Tyrone Power, Gene Tierney, Reginald Gardi-
ner, Arleen Whelan, Lucile Watson, Gene Lockhart,
Lloyd Gough, Porter Hall, Richard Gaines, Taylor
Holmes, Chill Wills. Credits: Producer, Fred Kohl-
mar. Director, Robert B. Sinclair. Screenplay, Jay
Dratler. From story by William R. Lipman and
Frederick Stephani. Photography, Charles G. Clarke.

Plot: A newspaper reporter does a series
of stories on a very wealthy grocery heiress,
which she resents. Under an assumed name he
gets into her good graces; when she discov-
ers the trick, she tells the press she is mar-
ried to him and has given him a million dol-
lars. His life becomes miserable because of
ensuing complications, until finally they really
fall in love and become man and wife.

Comment: Although "That Wonderful
Urge" lacks the necessary lustre to result in
a sparkling comedy, it is nonetheless a mod-
erately entertaining film that should please
audiences generally. If not particularly origi-
nal, the basic story premise of the rich girl
and average guy was promising enough;
but along about half-way the proceedings
begin to sag a bit. Where the audience is
primed to roar with laughter there is just
enough material to cause occasional chuckles.
In the leading roles, Tyrone Power and Gene
Tierney overshadow the rest of the cast, and
their performances are satisfactory. Produc-
tion values are lavish and Director Robert
B. Sinclair strives valiantly to spread the
story idea over 82 minutes of running time.
Despite the film's moderate entertainment
values, there should be few complaints from
moviegoers, and the Power-Tierney names
should bring in better than average business.

Harpoon

Screen Guild Drama 81 mins.

AUDIENCE SLANT: (Family) An ex-
cellent whaling drama featured by good pho-
tography. Essentially a man's attraction, but
women will go for newcomer John Brom-
field's rugged appeal.

BOX-OFFICE SLANT: Can be counted
on for high grosses where properly handled.
It's something different, and must be ex-
ploited accordingly.

Cast: John Bromfield, Alyce Louis, James Cardwell,
Patricia Garrison, Jack George, Edgar Hinton, Frank
Hagney, Hollis Bane, Ruth Castle, Grant Means, Sally
Davis. Credits: Danches Brothers Picture. Producer-
director Ewing Scott. Associate producer, George
Danches. Screenplay, Paul Girard Smith and Ewing
Scott. Ballad, This Is Real, by Doc Mason and Dok
Stanford. Technical adviser, Capt. Jack Benson,
USNR. Photography, Frederick Gately.

Plot: In Alaska in the old days, a man is
badly treated by a brutal whaling captain.
He raises a son with .the sole purpose of
vengeance on the son of his former enemy.
The son of the badly treated man is inher-
ently good-hearted, but his father forces him
to be brusque and tough. Eventually, the

SHOWMEN'S TRADE REVIEW, November 27, 1948

19

son of the evil skipper accidentally hangs
himself, and the other chap saves a starving
Eskimo village and gets married.

Comment: "Harpoon" is an excellent whal-
ing drama, featured by good photography by
Frederick Gately. Essentially it's a man's at-
traction, but women will go for newcomer
John Bromfield's rugged appeal. It is easy
to see why Hal Wallis signed the lad after
viewing this debut performance. The picture,
filmed entirely in Alaska, holds interest
throughout most of the running time, espe-
cially in the well-done outdoor sequences.
The cast is adequate, and technical depart-
ments are up to par for the greatest part;
this is notable considering the fact that the
film was made at such a difficult location.
The Danches brothers deserve applause for
this offering as their first production, and
Ewing Scott rates praise for his triple-threat
chore of producing, directing and writing.
"Harpoon" can be counted on for high grosses
where properly handled. It's something dif-
ferent, and must be exploited accordingly.

Strike It Rich

Allied Artists ■ Drama 81 mins.

AUDIENCE SLANT: (Family) Based on
actual incidents in the life of Producer Jack
Wrather's father, a pioneer oil figure, this
story of the oil fields of Texas provides ample
excitement and thrills to satisfy the average
patron.

BOX-OFFICE SLANT: Will do best as
part of an action bill.

Cast: Rod Cameron, Bonita Granville, Don Castle,
Stuart Erwin, Lloyd Corrigan, Ellen Corby, Emory
Parnell, Harry Tyler, Virginia Dale, William Haade,
Edward Gargan, Robert Dudley. Credits: Directed by
Lesley Selander. Photography, Henry Sharp. Original
screenplay by Francis Rosenwald. Produced by Jack
Wrather.

Plot: This is the story of oil in East Texas,
with two rivals for a girl's hand ft 'tally be-
coming friends with the bringing of a gusher.

Comment: This is a good program olTer-
ing for the average situation, for mo*: pa-
trons, unless they are hard to please, will
find it satisfactory entertainment as part of
an action bill. The picture was filmed in its
entirety in and around Tyler, Texas, wi i^ii
Producer Jack Wrather chose because of its
historical significance to the story, based in
part, on the experience of Wrather's father,
a pioneer oil figure of East Texas. Bonita
Granville, Wrather's wife, capably handles
the leading feminine role and co-starred with
her are Rod Cameron and Don Castle. For
those who seek action, there are excitement
and thrills in the bringing-in of an oil gusher
and a fight that develops between Cameron
and Castle, rivals, who slug it out in an oil
sump, with both men completely covered
with the hot, black muck. Director Lesley
Selander gave the picture added local color
by using the entire population of the small
town of Lindale as his extras.

Bungalow 13

20th-Fox Mystery 65 mins.

AUDIENCE SLANT: (Adult) Fair-to-
middling murder-mystery that lacks sustained
interest.

BOX-OFFICE SLANT: Will get by as
the lower half of a double bill.

Cast: Tom Conway, Margaret Hamilton, Richard
Cromwell, James Flavin, Frank Cady, Marjorie
Hoshelle, Eddie Acuff, Mildred Coles, Lyle Latell.
Credits: Belsam Production. Producer Sam Baerwitz.
Director, Edward Cahn. Screenplay, Richard Hubler.
Photography, Jackson Rose.

Plot: A private detective is suspected by

police of the slaying of a beautiful girl in a
motel murder case. Actually, the detective
is innocent and eventually proves the guilt of
a bartender in the motel restaurant. The bar-
tender is killed in a fight to the finish and
his murder motive is established.

Comment: This fair-to-middling murder-
mystery lacks sustained interest and suffers
from a poor screenplay. Tom Conway is
satisfactory as the private detective and Mar-
jorie Hoshelle is decorative as the flirtatious
crook. Too much emphasis on Marjorie
Hamilton's attempted comedy antics detracts
from the dramatic suspense and helps put the
film out of joint. Technical departments are
adequate. "Bungalow 13" should get by as
the lower half of a double bill.

The Small Voice

(Reviewed in London)
British Lion Drama 83 mins.

AUDIENCE SLANT: (Adult) This com-
petent gangster melodrama telling of the
effects of three escaping convicts on an
estranged couple will provide entertainment
for most moviegoers.

BOX-OFFICE SLANT: Strong psycho-
logical slant and fine acting make this a good
programmer, especially for better-class audi-
ences.

Cast: Valerie Hobson, James Donald, Harold Keel.
David Greene, Michael Balfour, Joan Young and
others. Credits: Adapted from Robert Westerby's novel
by Darek Xeame and Julian Orde. Directed by Fergus
McDonell. Produced by Anthony Havelock-Allan.

Plot: Valerie Hobson, a successful actress,
is drifting from her moody playwright hus-
band, James Donald. Three escaping convicts

Index fax Cctokei, 1948

Brass Tacks of Efficient Picture Theatre
Management

Comments About People and Things. . .Oct. 2, p. IS
Let's Combat Outside Competition .... Oct. 30, p. 14
More on the Foreign Film Problem. . . .Oct. 16, p. 20
On New Blood and Old Fire Horses. . .Oct. 23, p. 14
Theatre Management Not for Women.. Oct. 9, p. 20

Editor's Mailbag Oct. 23, p. 16

Equipment and Maintenance Oct. 9, pp. E1-E27

Exploitation Campaigns — By Pictures

Date With Judy, A Oct. 2, p. 13

Pitfall Oct. 23, p. 1 1

Raw Deal Oct. 23, p. 11

Rope Oct. 23, p. 8

Time of Your Life Oct. 2, p. 17

Olympic Games of 1948 Oct. 30, p. 17

Exploitation Campaigns — By Stunts

All They Could Eat Oct. 30, p. 17

Ants in His Lobby Oct. 23, p. 11

Rank Account for Baby Oct. 23, p. 11

Fashion Show for 'Judy' Oct. 23, p. 11

Fuller Brush Girls Oct. 23, p. 11

He Died Laughing Oct. 9, p. 14

Last Chance to See Film Oct. 16, p. 13

Love Pays Off Oct. 23, p. 9

Most 'Gallant Blade' in History Oct. 23, p. 9

Movie Harvest \ oting Cued to Election . Oct. 30, p. 17
Tampa Manager Proves Value of Special

Shows I Oct. 23, p. 10

Words From Film Title Oct. 2, p. 16

Grist for the Showmanship Mill Oct. 2, p! 16;

Oct. 9. p. 16; Oct. 16, p. 14; Oct. 23,
p. 9; Oct. 30, p. 17.

I.M.P.S. Clinic Oct. 2, p. 14;

Oct. 9. p. 13; Oct. 16, p. 12; Oct. 23.
p. 8; Oct. 30, p. 16.

Index for September, 1948 Oct. 16, p. 13

Money Dates for November Oct. 9, p. 18

Selling Slants Oct. 9, p. 18; Oct. 23, p. 10

Showmanalysis

Loves of Carmen. The Oct. 16, p. 13

Showmanship Slants Oct. 9, p. 16; Oct. 23. p. 9

Theatre Management — Special Articles
Baby Sitter Service Exhibitor Promo-

-— ... u'.t su r 14

Lift Polio Ban, Theatre Holds Show for

Kids Oct. 16, p. 20

Love Stories Omitted Oct. p. 20

Manager Must Go After Business Oct. 2. p. iS

Skouras Theatre Aids Drive in Jersev

City '. . Oct. 9, p. 20

Swears By Safety Campaign Tieup . . . . Oct. 30. p. 14

Theatre as Banquet Hall Oct. 9. p. 20

Travel Bureau Sponsors Popular Girl

Contest Oct. 23. p. 14

Tri-States Men Get Complimentary

Shock ". .Oct. 16. p. 20

Tri-States Showmanship Drive Gets

LTnder Way Oct. 9. p. 20

take refuge in their lonely country house
with two kids who have been in a car crash.
They dominate the owners and stop all at-
tempts to get help. A child becomes seriously
ill and his screams finally unnerve the gun-
men. Donald shoots Keel, the leader, as he
is about to kill the kid. This makes a new
man of him and he is reconciled with Valerie.

Comment: Played with a little too much
restraint, this psychological thriller has a
good idea behind it. Development tends to
be leisurely, but the interest is held through-
out. Fergus McDonell's direction is inclined
to be pretentious and he makes too much use
of arty angles. Characterization is good.
Valerie Hobson turns in an excellent per-
formance and Harold Keel, an American
who came to England with the "Oklahoma"
company, makes a fine screen debut as the
gang leader. James Donald also reveals a
pleasing personality. Inclined to be sombre.
"The Small Voice" is a sound programmar,
especially for more thoughtful audiences.

(Dubbed-in English dialog)
Screen Guild Drama with Music 91 mins.

AUDIENCE SLANT: (Family) A care-
fully Anglicized version, with added se-
quences made in Hollywood, provides polite
entertainment for polite audiences who also
have a love for music.

BOX-OFFICE SLANT: This importation,
because of the dubbed-in dialog, should have
a far wider appeal than the average foreign
film and for that reason should not be limited
to art theatres. There is a large potential
audience among those who like classical
music, which is more people than you might
at first suppose. The thing to do is to contact
them.

Cast: Hans Holt, Winnie Alarkus, Irene von
Meyendorff, Rene Deltgen, Edward Vedder, Wilton
Graff, Carol Forman, Anthony Barr, Walther Janssen,
Rosa Albach-Retty, Anita Rosar, Thea Weiss, Curd
Juergens, Paul Hoerbiger, John Siebrt, Richard Eybner.
Credits: Presented by Patrician Pictures. 'Produced in
Vienna. Direction, Carl Hartl. Screenplay, Richard
Billinger. Additional original dialog and new sequences
produced by Abrasha Haimson and directed by Frank
Wisber. Music by the Vienna Philharmonic Orchestra
and the Vienna State Opera.

Plot: A romantic-dramatic version of Mo-
zart's life, highlighting his love for one sister
and marriage to another; his failures due to
the enmity of Salieri, the state musical direc-
tor; and finally' his death after writing his
own Requiem Mass.

Comment: Screen Guild has added se-
quences detailing Salieri's villainy and has
dubbed in English dialog to make the pic-
ture acceptable to American audiences. It
may be said right here they have been
unusually successful in this effort. The dub-
bing job is remarkably natural, one reason
being that the lip formations to utter the
original German are so much like English
the characters actually seem to be speaking-
English. The Hollywood sequences add
strength, and when these actors appear in
scenes with the original players, the cut-ins
are so well done it is virtually impossible to
tell the difference. Mozartian music excerpts
are heard from "Don Giovanni," "The Magic-
Flute," "Abduction from the Seraglio," "The
Marriage of Figaro," and the Requiem,
played by the Vienna Philharmonic Orches-
tra and sung by the Vienna Opera forces.
This is all attractive bait to those who go for
good music and can be heard without shud-
ders even by the jive fans. This is one im-
ported film that can be played in almost any
theatre except the out-and-out action spo-ts.

20

SHOWMEN'S TRADE REVIEW, November 27, 194S

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases of Theatre Operation

The Brass Tacks of Efficient
Picture Theatre Management*

LEARNING THINGS FROM RICK'S BOYS

By Jack Jackson

To one who has been clamoring for a return to aggressive showmanship, a visit with Rick
Ricketson and his Fox Inter-Mountain Theatres gang is dream fulfillment at its fantastic
finest. Thanks to Rick, Bob Selig, Bernie Hynes, Frank Culp, Fred Reed and the maze of con-
tributors— (managers, maintenance men, concession workers, etc.). who give out with ideas and
accomplishments to Fred's "Spotlight," official house organ of the circuit, I'm going to be
able to pass out heaping platters of helpful patter about increasing income and reducing outgo.

Maybe the invigorating ozone coupled with the close proximity of pinnacle-pointing moun-
tains acts on the subconscious to create a pull-and-push attitude that keeps everybody consis-
tently striving for higher goals. Whatever the cause, there is no question about this gang
being on the "mush" more constantly than fatigue-proof, hard-driven Alaskan huskies.

Drives for better business follow each other with the regularity of plaster ducks in a shooting
gallery. The end of one successful campaign for added grosses is nothing more than the signal
to take a deep breath, grab a cup of coffee, tighten the traces and start out for a still higher
goal. When I was there "Your Drive" — a manager-sponsored 8-week "push" — had just finished
and the 13th National Drive, scheduled to stretch to the year's end, was starting. And — shades
of Tony Sudekum — the managers participate to a percentage of the added cash their ingenuity
and extra work entices into the box-office. Each drive contains a montage of circuit-wide activi-
ties— talent searches, pop contests, etc. — to implement and augment local activities conceived
and executed by individual managers and staffs. The drive plans I examined call for everybody
in the theatre to take part and offer cash to everybody from janitor to manager for money-
saving or money-making ideas.

A circuit-wide idea exchange is conducted through the pages of Reed's "Spotlight" with a
capital prize going to the contributor of the best ticket-selling or expense-reducing suggestion.
To make sure that every manager keeps his thinking cap handy it is requisite that he return
the idea page to the home office each week. If he happens to be without any worthwhile
suggestion, he signs and returns a blank sheet. Some managers check in with two or three
each issue, while others drop into the now-and-then category. But the "nows" are never more
than three weeks from the "thens." It's a swell notion. Keeps everybody on their toes and
thinking theatre. The better suggestions are reproduced in "Spotlight" to benefit other houses.

Polished to Command Attention, Thoroughly Executed

It's quite a task to stir up a spanking brand new seat-selling dish, so don't expect 'em in
the paragraphs that follow. What impresses me about the suggestions and accomplishments is
the way they've been polished to command public attention and the thoroughness of their execu-
tion. Following are the details of one of the winning entries; this from John Denman of
Pocatello, Idaho :

For the opening of the "Superman" serial Denman sold the business manager of his local
newspaper, the Pocatello Post, on an idea to canvas local merchants to participate in a double
truck of advertising each week for 13 weeks. To the cost of the space sold to merchants was
added a sum sufficient to pay for 13 bicycles and 6,500 kid admission tickets. One bicycle is
given away each week at the theatre and the merchants pass out their portion of the 500
tickets (purchased each week by the newspaper and distributed by them to cooperating mer-
chants) to the kids according to their own designs and desires. With the newspaper backing
the stunt, considerable publicity, in addition to prom'nence of the theatre and its current at-
traction in the weekly double spreads, attract the attention of casual readers. With 500 seats
pre-sold, the box-office success of every episode of "Superman" is assured and a commendable
increase in the take at the concession counter is to be expected.

There is no situation large or small where this stunt, or a smaller or larger ramification of
it, can't be worked successfully, since it offers advertising revenue for the newspaper and valuable
cooperative effort of the kind that stimulates sales for the merchant. Why not give it a whiz?
Another winner was Ted Kirkmeyer of Ogden. Utah. Ted put a pitch to the committee in charge
of the local Firemen's Ball and sold them the value of his theatre as the scene of a stunt
certain to build high interest in their annual event. Here's how it works :

The Fire Department gets cooperation of newspaper and radio stations in a search for a

(Continued on Page 30)

* This series copyrighted and must not be reproduced in part or whole without written permission
from Showmen's Trade Review, Inc.

Piccirillo Sparkplugs
Business Men's Ass'n

Mike Piccirillo, now managing the Center,
Hartford, Conn., is a firm believer in partici-
pating actively in a town's civic and business
affairs. Since going to Hartford from New York
City a few months ago, he has sparkplugged the
formation of a non-profit business men's group
in his adopted state's capital. Name of the
group, which he heads, is the North Main Street
Business Men's Association, and its purpose is
to discuss ways and means of bringing new trade
to the merchants and professional men in the
North Main Street area, in which the Center is
located.

Nationally-known promotion men will be en-
gaged to speak at future meetings of the organi-
zation. A long-range program of cooperative
newspaper advertising is among plans to be put
into operation, and which was discussed at the
recent session of the association at which perma-
nent officers were elected. — HFD.

Remodeled Kentucky,
Somerset, Reopens

Following extensive remodeling, including in-
terior renovation and the installation of two
18-ton refrigeration units, the Kentucky The-
atre at Somerset, Ky., reopened recently. Op-
erated by Anna Bell Ward, the Kentucky is
said to be one of the best equipped and most
modern small-town theaters in the state. An-
other Ward house, the Virginia, was also re-
modeled, and a 32-ton refrigeration system is
to be installed this winter.

Miss Ward recently requested a permit for
a 500-car Drive-ln Theater in Pulaski County,
on Highwav 27 south of Somerset.

CUTTING THE CAKE. Mildred A. Fitz-
gibbons, manager of the Skouras Roosevelt
Theatre, Flushing, N. Y., cuts the huge cake
marking the 22nd anniversary of the theatre.
And what a gala night that was! There were
representatives from all the patriotic organi-
zations in the neighborhood, and there was a
Display of Colors with almost 100 flags. Ed-
die Dowling was on hand, as well as other
celebrities. "It was an occasion," declares
Mildred, "and we would like everyone to
know about it." We're happy to spread the
good news, and we hope other theatremen get
an idea or two from this woman's energetic
showmanship.

BOB'S GOT
THAT GLEAM!

WHEN THEY GET TOGETHER
OH WHAY A TEAM!

IAMARR

"Smartly produced comedy that
has the stuff to make audiences

laugh." —Film Daily

A merry romp . . . what the ticket-
buying public wants."

— Motion Picture Daily

Madcap comedy romance."

— Variety

"Enough action, laughs and eye-
filling interiors to please all aud-

iences.

— Motion Picture Herald

Certain to win hilarious approval"

— Showmen's Trade Review

Lamarr is a knockout!'

— Daily Variety

An

Eagle Lion Films
Release

I

with ANNA STEN Robert Shayne • Mary Treen • Harry Antrim • Norma Varden
Produced by EUGENE FRENKE and ROBERT CUMMINGS • Directed by RICHARD WALLACE • Associate Producer Joe Gottesman
Screenplay by Howard Irving Young, Edmund Hartmann, Albert J. Cohen and Jack Harvey • Original Story .by Albert J. Cohen and Jack Harvey

A United California Productions, Inc Picture

22

SHOWMEN S TRADE REVIEW, November 27, 1948

Regional Newsreel

News of Events and Personalities Reported by Correspondents Throughout the Nation

ST. LOUIS

Marvin Rosecan, son of Princess Theatre
Owner Adolph Rosecan, who graduates from
medical school next June has received appoint-
ment as interne at the Barnes Hospital, St.
Louis. His father, whose residence was recently
burglarized of a large quanity of jewelry, later
had his parked auto smashed into and damaged
to the extent of $150 by a hit-and-run driver.

Eddie Rosecan, owner of the Rialto, Hannibal,
Mo., and his brother Adolph, owner of the Prin-
cess, St. Louis, are taking turns visiting their
mother in Los Angeles, giving her, as a Christ-
mas present, a combined visit extending over six
or seven weeks. It is an annual custom of the
two sons.

Jeff Jefferis ha? installed a new oil heating
system in the Jefferis at Piedmont, Mo., and has
let a contract for a new modern front.

Joe Hornstein of Joe Hornstein, Inc., of New
York and Miami has brought the Mid-States
Tbeatre Supply of St. Louis and will change the
name to Joe Hornstein, Inc., operating as one of
his firm's branches. Morton S. Gottleib, one of
the owners of Mid- States Supply, will be asso-
ciated with Hornstein in the renamed firm,
Harold Block, the other partner, will not be
connected with it. Hornstein has been in the
theatre supply business for the past 45 years.

Charles Niles of Anamosa, la., secretary of
national Allied and a director of Allied Inde-
pendent Theatre Owners of Iowa and Nebraska,
was the principal speaker at the regular meeting
of Mid-Central Allied at the Emerson Hotel
here Nov. 19. President Henry Halloway pre-
sided. Aims and purposes of the organization
were outlined by Vice-President Jeff Jefferis
and Secretary Hugh Graham. Two new mem-
bers signed up, Frank J. Glenn of Tamaroa, 111.,
and B. Eel of Centralia, 111.

Republic Assistant General Sales Manager
Edward L. Walton was a St. Louis visitor. Film
Classics Auditor Jerry Lubin left on the 20th
for other assignments. Monogram Salesman Sol
Hankins left Nov. 20 for Omaha to assume his
new post of Monogram-Allied Artists manager
there. MGM's Alan Cummings, in charge of
branch operations, and Columbia Division Man-
ager Carl Shalit were among last week's visit-
ors. Film Classics Manager Bud Edele bagged
a brace of ducks for his Thanksgiving dinner. '
Margaret Duggan left Monogram for Republic's
office staff. Joe M. Saxon has sold the Port,
Brookport, 111. to Fred Whitten

Funeral services were held last week for
Charles J. Brady, for 15 years interior decorator
for Loew's State Theatre. He died the day fol-
lowing admission to a local hospital after a sud-
den illness. His widow, a brother and three
sisters survive.

LOS ANGELES ~

F. A. Bateman, general sales manager of
Screen Guild, planed out Nov. 17 for Seattle,
where he presided at a sales meeting and con-
ferred with circuit executives and buyers. Be-
fore returning to Hollywood on Thanksgiving
Day, Bateman held meetings in SG branches in
Portland, Salt Lake City and Denver.

Now it's triple bills. Last week, the Five

REGIONAL NEWS INDEX

Atlanta
mid II Id

25

Rncfr n n

26

int. 1 II 11 J 1 1

24

1 lava] "inn

26

Columbus

25

DaHac

L/dlldb

27

Ilcnuar
L/cllvcl ....

25

W%S3 IVIUIIIC3

27

Harrisburg

22

Hartford

24

Indianapolis .

24

Kansas City .

22

Los Angeles

22

Louisville . .

27

Minneapolis

23

Milwaukee .

27

New Haven

24

New Orleans

23

Omaha

23

Philadelphia

23

Portland

26

St. Louis

22

Salt Lake City

24

San Francisco

26

Toronto

27

Vancouver

26

Washington

25

KANSAS CITY

Academies of Proven Hits started "Vanishing
Gangsters," "The Last Mile" and "Let 'Em
Have It."

A gunman, one night last week, commanded
Mary Crist, cashier of the Palms, West Los
Angeles, to give him all the money she had.
According to police, the thief ran away with
$150 in theatre receipts.

A presentation will be made to Chief Barker
Charles Skouras of a book containing mementos
of the recent banquet honoring the Fox West
Coast executive. Presentation will occur Nov.
29 at the local tent's election banquet at the
Ambassador.

Paul Williams, general counsel for the South-
ern California Theatre Owners Association, is
making plans for the arrival next month of
TOA prexy Arthur Lockwood, and Herman
Levy, TOA general counsel. Lockwood and
Levy will address the SCTOA membership.

Universal-International has transferred Sales-
man Carl Miller from Seattle to Los Angeles.

At the first charter membership meeting of the
Cinema Lodge B'nai B'rith in Hollywood last
week the following appointments were made :
President Pro-tem Albert S. Rogell ; head of
the public relations committee and treasurer
pro-tem Carl Post ; head of the radio committee.
Gene Gach. Meeting it was reported may set the
pattern for fraternal, political and social organi-
zations to further inter-racial amitv.

Grosses Up

Grosses at the box-offices of many the-
atres and Minneapolis and St. Paul have
taken a spurt now that the elections are
over. Recent "takes" at a number of
stands were reported the highest in sev-
eral months. Business at the neighbor-
hood and outstate houses also has been
reported improved, which does not fol-
low the pattern set in other parts of the
country where grosses have slumped.

Hollywood players Judy Canova and Roy
Rogers, among many other entertainers found
it a little rough here last week when caught in
the union squabble between the American Guild
of Variety Artists and the American Federation
of Musicians. Unable to settle a question of
jurisdiction over local performers, the two
unions are at odds and the AFM has barred
members from playing for AGVA members.
So when appearing on the Firestone show me-
fore the Future Farmers of America convention
on Monday night, Miss Canova had only the
music of her sister playing a piano accompani-.
ment. And Rogers had to pick up his old guitar
and strum his own accompaniment at the Thurs-
day night show. Dale Evans and two of the
Rogers children also made the trip in from
Hollywood. The Canova and Rogers situations
were duplicates of those affecting many other
performers in the area. The unions say the mat-
ter is one to be settled at the national level and
are sitting tight.

Charles "Dad" Kauffman, 73, was honored by
the Durwood circuit for his 26 years of service
as porter at the Capitol Theatre, Jefferson City,
Mo. "Dad's" virtues were extolled by Arnold
Gould, manager of the Capitol in an article in
Circuit Chatter, the first issue of the employes'
publication for the company. Doug Burrill, edi-
tor of the new Durwood employe paper, has
announced a contest to name the new DurwooH
Club for employes. To the winner goes a $25
bond, and the contest closes Dec. 1, 1948.

HARRISBURG

Betty Grouse, veteran State cashier, has be-
come engaged to Robert Holler, son of the
Camp Hill Burgess. Betty is also proudly dis-
playing a new car. Another new car owner is
Spasia "Spike" Todcrov, assistant manager of
the State, who bought a convertible. Mrs. R. A.
Bair is new candy attendant at the State. The
"Ink Spots" will come to the State Dec. 3 for
a one-day stand, the first stage attraction
since 1942 in a downtown movie house. Vaughn
Monroe and his Orchestra is booked also, as
one of the first attractions in what Fabian
City Manager Gerry Wollaston hopes will
become a winter policy. George Trilling, Fabian
head, was in town last week. He spent consid-
erable time at the home of Publicity and Ex-
ploitation Director Ed Goth and his wife.

Ted Gilbert, Evening News reporter, sub-
stituted for movie editor Dick Wolff on the
latter's vacation. New at Loew's Regent are
Jean Phillips, usherette, and Helen Schmeck,
relief • cashier. Bill Blankenship, assistant man-
ager at Loew's is back on the job after being
hospitalized for several days for the removal
of most of his teeth.

Carter Barron, Loew's Regional manager,
who paid a flying visit in this city, had to call
upon Loew's Manager Sam Gilman to drive him
back to Washington after all planes were
grounded.

Walter Yost, owner of the Valle, Mechanics-
burg, said the apartment in the new theatre
building is now occupied, as is the first floor
storeroom.

SHOWMEN'S TRADE REVIEW, November 27, 1948

REGIONAL NEWSREEL

PHILADELPHIA

MGM Publicist Jimmy Ashcraft, squired
Janet Leigh during her visit here. RKO Sales-
man Sam Lefko has left for a stay at the Will
Rogers Memorial Hospital at Saranac Lake.
United Artists' Division Manager Mark Silver
was a visitor at the local exchange last week.

Quality Premium Distributors announced the
opening of a new office in Cleveland with Max
Jacobs as manager. The Fox Theatre celebrated
its 25th anniversary by having a 200-pound
cake baked for distribution to patrons as they
left the theatre. Bill Huffman, manager of the
Stanley-Warner Keystone, has bought a S-acre
farm in Dowingtown, named 'Amy's Acres,"
after his wife. After being assistant at the S-W
Yorktown for 12 years, Jack McCcnomy has
moved in as new manager of the Hiway.

Lewen Pizor, UMPTO leader, has been dis-
charged from the hospital after an appendectomy
and is recuperating at home.

A son, Charles Warren, was born to the
Sid Stanleys. He is well known as the former
dynamic manager of Fay's Theatre.

Earle Sweigert, chairman of the Will Rogers
Memorial drive, urges all industryites to get
their returns in to Treasurer Charles Zagrans,
as the drive will soon be concluded. All checks
should be made payable to Zagrans and marked
"For Will Rogers Memorial Hospital Mainte-
nance Fund."

OMAHA

Allan Cummings, in charge of branch opera-
tions for MGM, spent a weekend here from
New York City. Jerry Brown, Neola (la.)
exhibitor is a member of the town's City
Council. Two persons well known to the in-
dustry entered the hospital during the week :
F. A. Van Husen, head of Western Theatre
Supply Company and chief barker of the Omaha
Variety Club ; and Byron Hopkins, Sidney
(la.) exhibitor. The Portel Theatre is open

Show Business?

All the executives of a San Francisco
downtown theatre — division manager,
manager, assistant manager, treasurer,
candy bar workers — were found by a
seeker of information recently gathered
behind the candy bar in the lobby. One
official was trying to interest patrons in
ice-cream sandwiches while another ex-
ecutive hawked popcorn. Candy-girls had
difficulty moving behind the bar to avoid
bumping into a tuxedoed showmen dis-
pensing soda pop.

"How's your show going?" the Seeker
of Information asked. "How should I
know?" the manager answered, "but, I
can tell you that even though our pop-
corn sales are now up 66 2/3 per cent,
we're still not getting our dollar quota
per person from the concessions. Heads
will roll."

The seeker of information persisted:
"But, your show . . . what's on your
screen — it's supposed to be a fine dra-
matic bill — " "Is it?" queried the man-
ager, "what are we playing? I forget.
POP CORN! HOT POP CORN
HERE!" "The critics said — " "But, don't
you worry about us," the manager said
between popcorn pitches, "we'll be get-
ting our quota up. A new automatic hot
dog dispenser and automatic shoe-shiner
come in next week!"

— And, they call it show business!

again. Everett Surface's theatre recently had
a booth fire and had to be closed for repairs.

George Monroe, Kearney, and Carl Johnson,
Red Oak, la., both recently confined to their
homes by illness, reappeared along the row.
The Coed and Day Theatres, owned by Phil
March, are being remodeled at Wayne, Neb.
Remodeling is not closing the houses. William
Laird, World War II veteran who began not
too long ago as a poster boy at Universal, has
been promoted from assistant booker to sales-
man in the North Platte territory.

The will of Sam Epstein, Omaha theatre
owner, admitted for probate, gives his share
in the Epstein Theatres Corporation, which
operates six houses, to a son) Jack G. Epstein.
His widow, Rose, is willed the bulk of the
estate. Gaylord Hower has decided to boost his
new drive-in at Worthington, Minn., from a
350 to 500-auto capacity.

Mrs. C. Gehlsen, owner with her husband of
the Burke (S. D.) Theatre, died after an ex-
tended illness following a stroke.

NEW ORLEANS

The Drive-In theatre at Monroe, La., can-
celled its scheduled opening (Nov. 15) until
next spring, as it was flooded by the heavy
rains which fell in the area. Iris Adams, assis-
tant cashier at Columbia, and Margaret Mc-
Waters, also in Columbia's cashier department,
announced their engagements last week.

Earnest Angus MacKenna, partner and man-
ager of the Canal Street Joy Theatre in New
Orleans, passed out cigars this week. Mrs.
MacKenna presented him with an eight pound,
nine ounce daughter, who has been called Dixie
Jean.

The Poche family is keeping up with the
changing times in the world of entertainment.
Irwin Poche, Jr., is a television cameraman
with WDSU-TV, scheduled to go airward Dec.
18. Papa Poche, Sr., is a long-time figure in
New Orleans entertainment circles, and cur-
rently is promoting the renovated Poche The-
atre, specializing in legitimate productions and
foreign films.

One newpaper reader, who is also a sports
fan and moviegoer, came up with an idea which
might pay off to theatre owners if all the tech-
nicalities could be cleared up. The Orleanian
wrote to Hap Glaudi, sports editor of the New
Orleans Item wanting to know "why doesn't
some theatre show these football pictures so
that people who were unable to attend the game
be given a chance to see how the game was
played and film the show between halves?"

Note to enterprising theatre managers : most
Universities make full pictures of their games
anyway, for scouting purposes.

MINNEAPOLIS ~

Stan Kane, executive director of North Cen-
tral Allied, was hunting deer with friends in
northern Minnesota. Ben Friedman, independ-
ent exhibitor, is back from his annual visit to
New York.

North Central Allied and theatre owners will
probably oppose the new proposed Minneapolis
city charter, which will be voted on Dec. 6.
Chief reason for the opposition is that the new
charter contains licensing and taxing provisions
which theatre owners consider dangerous to
their welfare.

Ground work has been started on a 500-car
drive-in at Mitchell, S. D. — the first outdoor
(Continued on Page 24)

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24

SHOWMEN'S TRADE REVIEW, November 27, 1948

REGIONAL NEWSREEL

GALA PREMIERE IN CANADA. Seated in the foyer lounge at the official opening of
the new Odeon Theatre, Port Arthur, Canada, are: George W. Peters, Odeon vice-president;
Mayor Charles W. Cox of Port Arthur; Clare J. Appel, Odeon's Eastern general manager.

(Conti)iucd from Page 23)
stand in that area. Guy Hower, who has started
grading a 400-car outdoor stand near Worth-
ington, Minn., is conducting a contest for a
name for it.

Stanley Kane, NCA executive director, has
warned "city fathers," eager to get more money
in their treasuries, that it is illegal to set theatre
license fees on any basis other than to cover
the cost of filing and policing. This approach
has killed a high theatre tax bill at Chisholm,
Minn., and saved the theatres thousands of
dollars in taxes.

INDIANAPOLIS

The new Alamo, formerly the Cozy, opened
Wednesday (17) with a policy of western and
action films. The house has been completely
remodeled, including new seating facilities,
screen, sound equipment and projection and
acoustical treatment to the walls.

Henry Wachendorf, has been appointed new
assistant manager at the Lyric. George Hacoby,
RKO home office representative, is auditing the
local exchange. Joe Sugar, head of the contract
department, was a business visitor at Eagle
Lion exchange, and T. Guinan and E. L. Cronin,
home office representatives, were business visi-
tors on Thursday. Janet Pruit, operator of the
Pruit, Plainfield, Ind., who has been seriously
ill, is on the mend.

William Horn is the new student booker at
U-Int. exchange. Mrs. Laura Davidson has
replaced Helen Holthaus in the accounting
department at U-Int. Marjorie Johnson suc-
ceeds Kitty Kihn as Columbia biller. Norma
Slagel of the inspection department at Columbia,
and Jack Baldwin, were married Nov. 13.
F. J. A. McCarthy, division manager, New-
York City, and Peter Rosian, district manager,
U-Int., visited the branch Monday, on business.

Ballard Long, operator of the Hippodrome,
Sheridan, Ind., died Nov. 13 after suffering a
heart attack, while hunting. Abe Gelman, sales-
man at Columbia, was saddened by the death
of his mother, Nov. 14.

SALT LAKE CITY

Eagle Lion Manager Art Jolley, heading for
home from the Montana area, reports heavy
snows there in advance of the usual storm
season. Most of the Intermountain region and
the western state experienced similar unseason-
able snows. Paramount Manager F. H. Smith
has returned from a business trip to San Fran-
cisco where he also attended company's recent
regional meeting.

The new Lyric opened its first-run policy last
week with MGM's "The Three Musketeers."
House has new seats, furnishings, decorations
and lighting. United Artists' "Red River" is in
its fourth week here having played two Joseph
Lawrence theatres, the Uptown and Rialto.

The Utah Theatre's new policy of permitting
children to buy seats in advance for the Mickey
Mouse Comic Club performance is clicking with
the youngsters as it does away with standing
in line during bad weather. The Club now has
a new serial, "Federal Agents vs. Underworld,
Inc." in addition to its regular feature and 10
or 12 color cartoons.

The University of Utah's annual rally pre-
ceding the Thanksgiving Day football game
between the Utes and Aggies was held at the
Centre Theatre. A sports film, "The Winter
Olympics," in the winter sports carnival, spon-

sored by the Salt Lake City Chamber of Com-
merce, was shown at the theatre, followed by
a style show. Film Star Betty Hutton enter-
tained patients at the Veterans Hospital last
weekend.

HARTFORD

The next new theatre opening hereabouts will
probably be Morris Keppner's 800-seat Burn-
side Avenue, East Hartford, project. Founda-
tion was poured last week. Keppner operates the
Glastonbury, Glastonbury, Conn.

The Warner circuit plans to renovate the
Art Theatre, Springfield, Mass., with new
front and the lobby to be extensively redeco-
rated, according to Henry L. Needles, Hart-
ford division manager. Joe Jette's application
before the Board of Selectmen in Williamstown,
Mass., to build an outdoor film theatre has been
turned down. Harold Freed of the United
Artists New Haven exchange has been re-
elected president of Local B-41 of Film Ex-
change Employes Union in that city. The other
officers include Saul Shiffrin, vice-president ;
Sol Vitali, Monogram, secretary and treasurer ;
Robert Hoffman, business agent ; the officers
and Belle Shiffrin and Edward Canelli form
the executive board.

Russell Guillam has been named chief of
service staff, E. M. Loew's Plymouth, Worces-
ter, Mass. Hawley Fairchild was promoted from
assistant manager to manager of the Warners'
Capitol, Danbury, Conn. Stanley Redmond,
manager of the Strand. Southbridge, Mass., was
a Hartford visitor.

Sperie Perakos general manager of the
Perakos Theatres, had charge of a recent ban-
quet-dance held by Ahepa, Greek social organi-
zation, in New Britain, Conn., honoring past
district governors.

David Sidman, recently-retired manager of

Jail the Parents?

San Francisco theatre operators are
giving more serious attention to the ex-
pected enforcement of the city's curfew
law prohibiting children under 18 from
being on the street unaccompanied after
11 P.M., since Supervisor Patrick Mc-
Murry has suggested that new teeth be
put into enforcement of the ordinance
by imposing on parents the jail sentences
of minors found unattended on the streets
after that hour.

E. M. Loew circuit's Mohawk, North Adams,
Mass., died in that city. At one time, he man-
aged theatres for the RKO and Randforce
circuits.

NEW HAVEN

Columbia District Manager Tiny Rogovern
was here from Boston for conferences with
Manager Walter Silverman. MGM Boston
Manager Harry Rosenblatt attended the Yale-
Harvard game here, while Mrs. Rosenblatt
went to New York to visit a cousin just in
from Hollywood. I. J. Hoffman, general man-
ager of Warner Bros, theatres in New England,
made a one-day business trip to Springfield.
Hollis Sweeney, assistant manager of Loew's
Foli, Springfield, has resigned to enter business
with his brother. Warner Bros. Manager Carl
Goe and Mrs. Goe are off to Cleveland for a
week's vacation.

Joel Levy of Loew's Theatres booking de-
partment is spending several days in New
Haven making deals with various independent
film exchanges. Harry Fischer, former legitimate
theatre and stock company comedian, has been
made manager of the Strand, West Field, Mass.,
a Western Massachusetts Theatres unit.

Monogram District Manager Ben Abrams
was in town for meetings with John Pavone,
branch manager. Jon DeBenedetto, assistant
manager of the Poli, Bridgeport, spent his day
off visiting the home office in New York.

CINCINNATI

Marvin White, son of circuit exhibitor
Maurice White, was married on Sunday, Nov.
7, at the Cincinnati Club, to Miss Gloria Renz,
of New York. Roy Haines and Mrs. Haines,
of New York — old friends and business associ-
ates of Maurice White — attended the wedding.
Charles Midelburg, Jr., son of Charles Midel-
burg, of the Capitol, Charleston, W. Va. suf-
fered from an attack of polio in Miami Fla.,
where he is connected in business. The father
rushed to Miami on receipt of word of his
son's illness. Hoy O. Simons, exhibitor operat-
ing the Fayette, Washington C. H„ Ohio, is in
Mayo Clinic, Rochester, undergoing a complete
physical examination.

Newly-elected chief barker for 1949 of the
Cincinnati Variety Club is Allan Moritz, Co-
lumbia manager. Moritz served as chief barker
several years ago. With him, the following
will serve : Arthur Manheimer, first assistant

SHOWMEN'S TRADE REVIEW, November 27, 1948

REGIONAL

chief barker ; Jack Frisch, second assistant ;
Manuel J. Trautenberg> dough guy ; Saul Green-
berg, property master ; crewmen — James Abrose,
Nat Kaplan, Wm. Onie, Noah Shechter, Jules
Sien, William Ramsey.

Jack Needham, Columbus, Ohio, has taken
over the booking and buying of pictures for the
Goodale Theatre, in that city. He also does
this work for the theatres in Nelsonville, Ohio.
Ben Goldman, brother of Jack Goldman, ex-
hibitor operating the Roosevelt, Lincoln, and
Regal Theatres, Cincinnati, died Monday, Nov.
15 of a heart attack. Goldman was an attorney
and also connected with his brother Jack in
operation of the theatres.

Theatre Owners Corporation Manager Rex
A. Carr states that his company is now ser-
vicing the Harrod, Harrodsburg. Ky., which is
operated by Willard Gabhart.

DENVER

Frank H. Ricketson, Jr., Fox Intermountain
Theatres president, has been reelected president
of the Central City Opera House Association,
and his assistant, Robert Selig, has again been
placed on the board. The association sponsors
the annual play festivals at the 70-year-old
Central City, Colo., opera house.

Ross Bluck, off film row for a few years, is
back as a Universal booker. Robert Riddle,
United Artists New Mexico salesman, has
resigned.

Don Beers, auto merchant, will open his new
877-seat Santa Fe, Santa Fe, N. M., Dec. 1.
Bill Williams, resigned Film Classics salesman,
will be manager. Lon T. Fidler, Monogram
franchise owner, returned from the Los Angeles
franchise owners meeting, stopping over at his
Salt Lake City exchange.

WASHINGTON

Loew's Capitol had a world premiere of
"Three Godfathers" on Thanksgiving Day.
Marlene Dietrich, salesgirl at the French Em-
bassy, for their charity bazaar, drew throngs
of people, and was instrumental in making the
bazaar a success. Pat O'Brien, was in Wash-
ington for the Constitution Hall charity show
benefit for the City of Hope, an organization
which raises funds to fight tuberculosis.

Carter Barron, Loew's eastern division man-
ager, has been appointed chairman of the com-
mittee on special events for President Truman's
inauguration on Jan. 20. Ben Strouse, vice-
president and general manager of station
WWDC is chairman in charge of store exhibits.

More than 500 Variety Club members, their

Poll Critic Barrett

St. Louis' veteran newspaper cor-
respondent David F. Barrett gets public
recognition in the two weekly editions
of the National Underwriter of Chicago,
under dates of Nov. 11 and 12, for an ad-
vance criticism as to how far the election
polls, at the date of his letter on Oct. 13,
might be from giving a true picture of
the vote for president. His estimate of
the Wallace vote was close to the actual
result, and, while giving Dewey an
"edge," held that the pollsters were over-
looking how the labor vote might change
the scales in favor of Truman. "This
may be the year to end all polls," wrote
Barrett, "which in itself would be truly
wonderful."

NEWSREEL

families and friends, attended the thirteenth
annual dinner-dance of the Club at the Statler
Hotel Saturday (20) to climax a year of
charitable endeavor on the part of Tent No. 11.
Among the Tent's activities during the past
year were : a contribution to the Emergency
Hospital dental clinic ; resuscitators for Garfield
Memorial Hospital ; equipment for the Crip-
pled Children's Service of Arlington County;
maintenance of the glaucoma clinic at the Epis-
copal Eye, Ear and Throat Hospital ; screen-
ings for shut-ins at 15 local hospitals, orphan-
ages and institutions ; equipment for shut-in in-
stitutions including a new projector for St.
Vincent's Home, repairs and equipment for
Glenn Dale Sanitorium, and many other local
gifts. Attending from Variety Clubs Interna-
tional were Carter T. Barron, Nathan D. Golden
and Mrs. Golden, Jack Beresin and Mrs. Bere-
sin, and all officers of the local Tent.

Universal-International has transferred Mil-
ton Schneiderman, former assistant to Fred
Meyers, eastern sales manager at the home
office, to Washington to take over the Baltimore
city territory previously held by Vincent Dough-
erty who has been transferred to the city of
Washington zone territory.

COLUMBUS

The old Biemiller Opera house, Sandusky, O.,
which has shown films on Saturdays and Sun-
days only, was recently damaged by fire and a
dust explosion. John A. Himmelein, lessee of
the house, said he could not estimate the amount
of damage, but that he planned to rebuild the
section of brick wall blown into the street.

Columbus Detective Chief Leo Phillips was
called in by officials of Pomeroy, O., to help in
the investigation into the theft of $1,000 in
theatre receipts from Mrs. Helen Lyons, owner
of three theatres. Three masked men awaited
her at her home, bound and gagged her, her
sister, Mrs. Henrietta Lyons, and the manager
of one of the theatres and escaped with the
money.

The Motion Picture Council of Columbus and
Franklin County has voted to apply for affilia-
tion with the Columbus Federation of Women's
Clubs which has 60 members representing 30
clubs.

ATLANTA

New directors of the Atlanta Variety Club
are : Emory Austin, Guy Brown, Fred Colman,
Boyd Fry, R. J. Ingram, Bob Langer, Nat
Williams and John Fulton. The Club recently
installed a television receiver which is proving
quite an attraction for members.

The Hugh Theatre Belle Glades, Fla., is hav-
ing family night twice a week and admitting
children under 12 years free. In Canal Point,
Fla., family night has replaced the quiz night
program. Federal Judge Elmer D. Davies in
Nashville, Tenn., has denied Crescent Amuse-
ment's request to build a drive-in near Hop-
kinsville, Ky. ; previously he had given the
circuit permission to build a regular theatre in
Morristown, Tenn.

Mrs. Sara Van Hook has resigned from
Eagle Lion's booking department, and George
M. Jones has quit as EL special representative.
EL Southern District Manager Grover Par-
sons is back in Atlanta after a visit to the New
Orleans branch. Monogram's Charlotte Man-
ager J. E. McElory has returned there after a
(Continued on Page 26)

25

Astor — Atlanta; Bay State — Boston; Patn-o — Buffalo; Astor —
Charlotte; Capital — Chicago; Screen Guild — Cincinnati; Imperial
— Cleveland; Astor — Dallas; Selected — Denver; Allied — Detroit;
Selected — Kansas City; Astor — Los Angeles; Astor — Milwaukee;
Independent — Minneapolis; Connecticut Films — New Haven;
Dixie Film — New Orleans; Bell Pictures — N. Y. C. ; Capital —
Philadelphia: Astor — San Francisco; Crown — Pittsburgh; Special
Attractions — Seattle; Screen Guild — St. Louis; Equity — Wash-
ington, D. C; Peerless Film Canada — Toronto — Winnipeg-
Montreal.

26

SHOWMEN'S TRADE REVIEW, November 27, 1948

REGIONAL NEWSREEL

(Continued from Page 25)
visit in Atlanta with his family.

James C. Lowery, former manager of the
Martin Theatre, Manchester, Ga., has trans-
ferred to the Ritz, Defuniak Springs Fla. Astor
Pictures President Bob Savini, while in Atlanta,
told the press that television would not injure
movie theatres until television could present
pictures just as good as those shown in the
theatres.

CLEVELAND

Stuart Cangney, sales and publicity manager
for Theatrecraft, makers of Mobiltone in-car
speakers, and Jack Gertz, head of Theatrical
Enterprises, exhibited a gross total of one goose,
two ducks, one pheasant and one rabbit as the
result of their prowess on the opening day of
the hunting season in these parts.

William J. Banks, manager of the Detroit
Theatre for many years, moves to the Lincoln
the first of the year when the Detroit is taken
over by S. P. Gorrel. Associated circuit is really
dressing up its offices with light grey walls and
rose carpets. A- C. Cowan of Toronto has taken
an option from Herbert Ochs, J. S. Jossey and
associates, to purchase their chain of five Cana-
dian drive-in theatres. If the option is taken up,
the change of ownership will become effective
Jan. 1.

Cleveland will hold a giant benefit vaudeville
and screen show in the 3,000-seat Music Hall
on Dec. 2 for the Will Rogers Hospital Me-
morial Fund. Nat Wolf, Warner Ohio zone
manager is general chairman. His committee
represents every field of the entertainment world
and all local newspapers.

Variety Club will hold its election of officers
this Saturday (27) and the following Sunday,
a large delegation of film folks and their wives
leave to attend the Allied convention in New
Orleans. Robert Holzworth, son of Hilliard
Square Theatre manager Fred Holzworth, who
completed his medical course this June, has
been appointed to an interneship at St. Luke's
Hospital, Cleveland.

SAN FRANCISCO

Scheduled for late December, a stag "testi-
monial dinner" for Abe Blumenfeld, retiring
chief barker of the Northern California Variety
Club, is being prepared by members of Variety.

The Telenews Theatre, managed by Charles
Shutt, expects a coordinated campaign of tele-
vision and motion picture screening with the
tip-off of video here. Showing the documentary
"Television Today" on his screen while display-
ing actual video in the lounge, Shutt plans to
cop first interest in the new medium.

William Coovert, district manager, Golden
State Circuit, was forced from his desk because
of illness.

Randall Goldson, owner of the Greenville in
the northern California town, visited the Bay
area to attend football games. Mario J. Men-
coni, manager of the Rialto, Willows, Calif.,
visited here at the Golden State Theatres offices
to discuss plans for a new show house in
Willows. Howard Naify has been named assis-
tant manager of Golden State's Del Mar here.

Mew Mirrophonic Sound
JOE HORNSTEIN has iff

POLL THAT PAID OFF. It was cash for
a good cause, not credit, that Ben Cohen,
manager of Telenews Theatre, Cleveland,
was looking for when he staged a "presiden-
tial poll" in the lobby of the theatre. "Voters"
dropped pennies in containers under photos
of their favorite candidate. The money ag-
gregate was $210, which Cohen is shown
above presenting to Chief Barker Milt
Mooney of Cleveland Variety Club Tent's
Heart Fund to aid underprivileged children.

Danny Andersen, manager of the Harding, is
preparing a Christmas show for the youngsters
of his neighborhood in conjunction with the
district merchants' association. Gilbert Small,
formerly assistant manager at the Irving, has
been transferred to the Verdi, North Beach
house. Ivan Kuhns takes the assistant post at
the Irving.

VANCOUVER

The Orpheum, Vancouver, was robbed for the
second time within 10 days when Cashier Mary
Brunt was held up by a thug who escaped with
$47. Same method was used as in three recent
holdups in the same block, and Famous Players
is beginning to think it would be cheaper to put
the bandit on the payroll.

Mrs. Earl Dalgleish, wife of the Warner
British Columbia manager, has been elected
president of the Vancouver Council of the
British Columbia Parent-Teacher Federation.
Nick Talanerck has opened the 300-seat Capitol,

New Theatres

Dayton, O. — Nich Shafer, Maurice White and Robert
J. Libson, 1,200-seat Oakmont Theatre at Patterson
Road and Shroyer Avenue.

Nickerson, Kan. — W. A. Bollinger (superintendent
of schools at Claflin), a 250-seater here, remodeled from
a store building.

Maxwell Air Base, Ala. — A $450,000 theatre seating
1,000 will be erected here for the Army Motion Picture
Service.

Arvin, Calif. — James Banducci, an 800-seater here
to cost $150,000.

Los Angeles — Paul Glick and Pacific Drive-In The-
atres, a drive-in at Reseda, Calif.

Minneapolis — L. J. Ludwig, a 450-car drive-in to
cost around $55,000, at Jamestown, N. D. L. A.
Briggs and C. J. Burns Company, a 400-car drive-in
to cost about $45,000 at the municipal airport, Bemidji,
Minn. Ted Karatz and syndicate, two drive-ins at
Stevens Point and Marinette, Wis.

Cleveland — Essick and Reif, a $225,000 deluxe the-
atre after three years' delay due to shortages.

Milwaukee — Beloit Theatre Company, a new house
at Beloit, Wis. Three Lakes Theatres, a $60,000 the-
atre in that comm.inity.

Baltimore — Elwood Lane, the Ferry Theatre, at
Harper's Ferry, W. Va. Danny Weinberg, drive-in
near Hagerstown, Md.

Elizabeth, N. J. — Cocalis Amusement Corporation,
a 1,600-seater to cost $250,000.

Greensboro, N. C. — North Carolina Theatres, 900-
seater to cost $150,000.

St. Louis — Commonwealth Theatres, a 544-car drive-
in, Columbia, Mo.

Kansas City — Durwood Circuit, a 1,000-car drive-in,
its first, St. Joseph, Mo., to cost around $175,000.

Smoky Lake, Alberta. The new Community
Theatre, St. Paul, Alberta, is expected to open
by Jan. 1. Capitol Theatre Projectionist Edward
Marshall was hospitalized after receiving serious
injury in an auto smash-up; he is reported
coming along nicely. Judy Wallace is back at
the Plaza box-office after a major operation.

All of its British Columbia managers and
office personnel attended the two-day Famous
Players regional meeting at the Hotel Van-
couver, Nov. 16 and 17. President J. J. Fitz-
gibbons and Vice-President B. Bolstad came on
from Toronto.

PORTLAND

Mose M. Mesher, Hamrick-Evergreen The-
atres manager, and Manager Frank Pratt of
the Paramount Theatre are making plans for
the 17th Yule party for under-privileged chil-
dren. Dick Sager resigned as RKO salesman
to take the position of buyer for Eskin circuit,
Milwaukee, Wis. Frank Barovic, pioneer theatre
manager, Puyallup, is in Virginia Mason Hos-
pital for a major operation.

Joe Lewis, Bellevue, has purchased the Brook
Theatre, Snoqualmie, from Mr. and Mrs. W. A.
Cochrane. Theatre has operated for the past
25 years. Bob Cleveland, eastern Washington
salesman for Eagle Lion, has rejoined sales
staff of RKO.

Oregon Film Service is now supplying popcorn
and candies to 75 Oregon theatres. Jimmy Beale,
Columbia manager in Oregon, is back from
conference with Seattle Manager Neal Walton.
James Brunner named manager of The Island
and Empire Theatres at Anacortes.

Frank Newman, Sr., general manager Ever-
green Theatres, northwest, went to Portland
for conference. Chilton Robinett, 20th-Fox man-
ager, is covering Inland Empire key cities.
Max Hadfield, SRO branch manager is in-
creasing his office staff. Hap Frederick, eastern
Washington salesman for Universal-Internation-
al, went to Seattle for conference. U-I has
transferred Salesman Carl Miller from Seattle
to Los Angeles.

Work has started on the 1,200-seat Fox to
cost $250,000 at Missoula. Ginger Rogers, Ann
Sothern, Teresa Wright, Dennis Morgan, Dick
Powell, Dinah Shore are among those who
have bought acreage in the Table Rock Estates
along Rogue River.

BOSTON

The Richmond and Stern Enterprises, recent-
ly formed by Lou Richmond and Louis Stern,
who first of all took over the Kenmore Theatre
at Kenmore Square in Boston, announce that
six theatres are now being owned, controlled
and operated by their organization. Houses ac-
quired since the Kenmore, where first-run road-
show pictures are the rule, include the Uptown,
Lynn; two theatres in Mattapan, one in Somer-
ville and one in Everett, all Boston suburban
areas.

Tell If With a Tie

A hand-painted tie extolling Variety
virtues will be handed out to each dele-
gate of the International Variety Clubs
Convention in San Francisco next May
if plans by the Roustabouts, junior ex-
ecutive branch of the San Francisco
club, are sanctioned.

SHOWMEN'S TRADE REVIEW, November 27, 1948

27

REGIONAL NEWSREEL

The RKO Boston, which gave up stage shows
last April, will return to them : together with
feature first-runs, on Christmas Eve and con-
tinue that policy thereafter.

The Children's Hospital will be the benefi-
ciary of the "Christmas Carnival and Ice Show"
at Mechanics Building Dec. 10, 11 and 12, under
sponsorship of the Kiwanis Clubs of New Eng-
land. Several members of the Variety Club are
on the program committee. Arthur Moger is
also aiding in the arrangements. Sheldon H.
Fairbanks, veteran showman, is directing.

Fay's Theatre, Providence, R. I., opened last
Friday (19) a week's celebration of its 32nd
anniversary. House, a member of the C&F The-
atre Company, has been continuously under the
management of Edward M. Fay since its open-
ing in 1916. Films were added to its vaudeville
program of six acts in 1917 and that successful
policy has been continued by Fay. Its "live"
entertainers have included most of the famous
artists of the past three decades.

DES MOINES

Art Farrell, manager of the Atlantic and
Grand, Atlantic, la., won first place in a con-
test conducted by the Pioneer Theatre Company
of Minneapolis. The theatres showed a gain of
65 per-cent in attendance over a year ago. Each
employe in the two houses received an extra
week's pay. The Pioneer company has filed
articles of incorporation in Iowa for outdoor
theatres in six Iowa cities.

Jim Bey has been named as assistant man-
ager for the Storm Lake theatres and will serve
under manager W. L. Hill. Bey formerly was
in the theatre business at Washington, la. Paul
Webster has been named a new Des Moines
salesman by Universal-International.

Roberta Chapman, former Eagle Lion secre-
tary, is now a booking clerk for Warner Bros.

DALLAS

Lin Harrington has been named a new Dallas
salesman for Universal-International. Para-
mount Publicist Rufus Blair is in Dallas on
his annual goodwill tour. Joseph M. Schenck
was in town this week attending the annual
meeting of the Robb and Rowley circuit in
which he is a partner. Invitations have been
mailed out for the testimonial dinner on Dec.
4 at the Hotel Baker in honor of Robert J.
O'Donnell.

The Dallas Gay Theatre has been leased for
a five-<year period by Alfred N. Sack, local
distributor and producer, who will convert it
into an art film house. Sack, who has an option
to lease the house for an additional five years,
expects to open the Gay during the Christmas
holidays with an Italian film probably the first

Admission Too

An admission charge of five cents is
made by the Z.C.M.I. department store,
Salt Lake Gity, for its "Midget Movies"
program in the toy department this week
for children. The store is also advertis-
ing throughout the Salt Lake City area
the "biggest Christmas show in town"
and has decorated its front like a circus
with a big red tent. Its Christmas parade
is set for this Saturday (27) and will fea-
ture such story book characters as Snow
White, Pinnochio, Mickey Mouse, Don-
ald Duck and others.

THANKS FROM THE NAVY. Frank M.
Boucher, Tent No. 11 Variety Club of Wash-
ington, D. C, accepts a Certificate of
Achievement in recognition of cooperation
rendered to the Medical Dept. of the U. S.
Navy during World War II, presented in
behalf of the Navy by Lt. J. P. Soltysiak.
Barker James Sandford of Tent No. 11 looks
on.

foreign feature. There are three films available,
he stated — "Paisan," "To Live in Peace" and
"The Barber of Seville."

Interstate has started the advance subscrip-
tion sale of tickets for the series of plays which
the New York Theatre Guild will put on here.
Evening scale for the series is from $10.55 to
$15.25, and for matinees ^8.20 to $12.90.

Universal-International has promoted former
Oklahoma City Booker George Byrd to sales-
man there in place of Charles W. Hudgens who
was made branch manager. W. E. Maddox was
also named a new salesman in that city.

LOUISVILLE

Chakeres Kentucky Theatres District Man-
ager Gene Lutes announced the following
changes in personnel : James Atterbury, has
been transferred from assistant manager at the
Capital, Frankfort, to manager of the newly-
acquired Trail, Moorhead, Ky ; Ben Hathaway,
former assistant at the Fairbourn, Fairfield, O,
has been made assistant of the Capital, Frank-
fort. Lutes and Maintenance Engineer George
Bauers were in Louisville for several days.

Back from Florida vacations are J. E. Elliott,
Jr., of the Lincoln, Hodgenville, Ky., who
visited in Louisville, and also Sanders Theatres
President Paul Sanders who expects to leave
soon for Washington, D. C. General Manager
Louis Pumphrey will sub for Sanders.

W. T. Stout planned to open his new Plaza
theatre for the colored trade at Owensboro, Ky.,
on Nov. 18, Melvin Honaker of the Hill Top
Theatre personnel is in town following a two-
month stay on the west coast. After attending
the TOA meeting in Chicago, Mrs. Gratia
Locke, co-owner of the Savoy, Louisville, went
to Oklahoma for the funeral of her uncle, Ernest
Blake, a brother of Col. C. B. Blake, well-
known industry figure.

TORONTO

With dark and rainy weather the power
shortage in Ontario Province is becoming more
acute and lengthened blackouts are in prospect.
Half-hour evening power shut-offs in Ottawa
have been increased to 45 minutes, with a 75-min-
ute cut-off earlier in the day. In Brockville the
blackouts on weekday nights total three hours.

H. C. D. Main was reelected president of the
Motion Picture Theatre Association of Ontario
at a meeting of the new board. Others elected
were : Vice-President Roy Miller ; Honorary
Secretary George H. Peters ; Treasurer Will-
iam Summerville. Arch H. Jolley was renamed
executive secretary-manager.

Bloom and Fine Theatres, a Famous Players
subsidiary, opened the Dcnlands Theatre on
O'Connor Drive Nov. 20. A preview party set
for the previous night was postponed to Sunday
due to the blackout. The Dominion government
has transferred the National Film Board from
the National Revenue Department to that of
Resources and Supply, directed by the newly-
appointed cabinet minister, R. H. Winters.

MILWAUKEE

The proposed ordinance for a five per cent
tax on theatre admissions in Milwaukee, details
of which are now being worked out, would bring
into the city's treasury about $900,000, accord-
ing to an estimate of one of the city officials.
Carl Lunenschloss is reported to have sold the
Muscoda, Muscoda, to Ervin Morris of Gotham,
Wis., whose wife would manage the house
instead of Mrs. Geraldine Burton, its former
manager. Marvin Sabel has taken possession
of the Ozaukee and Grand theatres, Port Wash-
ington, Wis., from Jim Langenfeld who had
gone there from the Uptown, Racine, Wis.

The new Abbey, Abbotsford, Wis., has been
opened. Gregory Wojcieszyk has opened the
remodeled 220-seat theatre in Neshkoro, Wis.
Ray Lenz is reported to have sold the Pastime,
Horicon, Wis., to Irving Marcus of Abbots-
ford. Manager G. G. Waller has installed new
projection equipment in the Prairie at Sun
Prairie. The Legion, Independence, Wis., closed
since last spring, will be reopened shortly by
Colonel Larson, manager, after redecorating is
finished. Manager R. S. Guiterman has installed
the latest sound in the 1,300-seat Capitol at
Madison.

The new Towne in Florence, Wis., is having
412 seats installed by Haywood- Wakefield, and
is nearing completion.

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JOE HORN ST EIN has it!

28

SHOWMEN'S TRADE REVIEW, November 27, 1948

Hollywood Ne w steel

West Coast Offices— 6777 Hollywood Blvd., Hollywood 28, Calif. — Ann Lewis, Manager

PRODUCTION PARADE

By Ann Lewis

■lllllllllllllllllllllllllllllllllll Illlll I Ililllllllllllllll I IIIIIIIIIIIIIIIIIIIIIII Illlllllllllllllllllllllll IIIIIIIIIIIIIIIII Illlllllllllllllllllllllllllllllllllliillllll

Dimitri Tiomkin, famed composer-conductor,
contracted for several assignments this week.
Anncmncements have come through; simultane-
ously, that he will conduct and record his own
original score for "Canadian Pacific," Nat
Holt's production for 20th-Fox release, which
Ed Marin directed. And that he will compose
and conduct the score of Stanley Kramer's in-
dependent production "Champion." Tiomkin re-
cently completed the recording of his own score
for David O. Selznick's "Portrait of Jennie."

* * *

The sixth film in succession, in Technicolor,
for Lassie will be MGM's "Greyfriar's Bobby,"
based on the real-life story of a stray mutt cap-
tured in Edinburgh, Scotland. The picture will
mark the reunion of Lassie with Edmund
Gwenn and Director Richard Thorpe.

* * *

Mercedes McCambridge, New York stage
actress and radio performer, will make her film
debut in Columbia's "All the King's Men." She
will join a cast which includes Broderick Craw-
ford, John Derek and John Ireland. Robert
Rossen will produce and direct.

Monogram and Allied Artists really believe
in going into the field . . . witness : Whip Wil-
son, studio's new western star will leave in
early December for a tour of all company ex-
changes in the U. S., in conjunction with the
release of his first film, "Crashing Thru."
Johnny Mack Brown leaves for Montgomery.
Ala., to be a guest star at a benefit football game
for Handicapped Children's Foundation, and
Paul Short will discuss his picture "Bad Boy"
with three groups of theatre owners next
month : Oklahoma, Texas and New Orleans.

* * *

Ted Tetzlaff has been signed by Columbia to
direct the George Raft starring vehicle "The Big-
Jump," which Producer Irving Starr will put
before the cameras early in December. George
Macready is already set to play the principal
villain.

* * %

John Garfield is trying to arrange his sched-
ule so that he can work, simultaneously, in a
film to be made in the East, while starring in
a Broadway play. Film will be based on the
Marc Lawrence and Ted Thomas screenplay,
"Fugitive Citizen," and is the story of an exiled
gangster who, through a series of circum-
stances, makes a bid for citizenship. Picture
should start sometime in January.

* * *

Angna Enters, celebrated writer and stage
personality, has just completed an original story
for Gigi Perreau, 7-year-old actress recently
featured in Samuel Goldwyn's "Enchantment"
and now under long-term contract to the pro-
ducer. Tentatively titled "You Belong to Me,"
production is scheduled for sometime in 1949.

There have been switches in leading men on
two Universal-International pictures. Tony
Martin, originally scheduled to be teamed with
Yvonne De Carlo in "Bagdad," now gets the

Mostalgia Note

Walter Lang, who in 1922 directed a
test ot ^.lara ±>ow, wno became the ' It'
girl of the riapper age, last week made
up Anne Baxter to looK liice the redhead
in her heyctay tor Anne's Clara Bow-type
of character in tne 20th-Fox i echnicolor
musical, "'You're My Everything."

starring, role in Maxwell Shane's "Sing Your
Way Out," and Paui Christian replaces him.
Christian, Swiss actor who has been starring
on both stage and screen in Vienna, was re-
cently signed to a term contract at the studio
and "Bagdad" will mark his American debut.

* * *

John English, who has directed all but one of
Gene Autry's five Columbia pictures, has been
signed by Armand Schaefe^ president of Gene
Autry Productions, to direct "Rim of the
Canyon," which will be the first under the new
seven-year Autry contract which calls for six

westerns a year for the studio.

* * *

Robert Nathan is doing the scripting job on
MGM's "Pagan Love Song," which Arthur
Freed will produce, and Allen Rivkin has been
assigned to script "Tension," which Robert Sisk
will produce for MGM.

Arthur Gets 'Bagdad'

Robert Arthur has been named to replace
Leonard Goldstein as producer of Universal-
International's Technicolor musical, "Bagdad."
Reason : Goldstein's already overloaded sched-
ule, which includes two films now shooting and
two to start within the next few weeks.

Claghorn in Cartoon

Impossible Pictures, Inc., has signed Kenny
Delmar, the Senator Claghorn of radio fame,
to appear as the central character and narrate
"Beyond Civilization and Texas," one of the
company's "Jerky Journey" Trucolor cartoons.

Studio Roundup

A musical comedy, "The Good Old Summer-
time," went before MGM cameras in Techni-
color last Monday, including in its cast Buster
Keaton, who gets a featured role in the Judy
Garland- Van Johnson co-starrer. And baseball
fans will get a laugh out of Jimmy Dykes' film
debut in "The Stratton Story" : four umpires,
including three who exchanged hot words with
him in the majors, were signed to portray
themselves.

Republic started a prize-fight drama, "Duke
of Chicago," Nov. 12, with Skeets Gallagher
returning to films. He's been away from Holly-
wood in a stage success for four years. The
Yates lot also has a crime melodrama, "Hide-
out," ready to roll Nov. 27, with Sidney Picker
producing.

Set Up Locations

Producer-director Robert Rossen and staff
left Nov. 22 for northern California to set up
locations for the picturization of the Pulitzer
prize-winning novel, "All the King's Men," for
Columbia. Leading players Broderick Craw-
ford, John Ireland, John Derek and Mercedes
McCambridge came up later in the week to
start shooting. On the home lot, meanwhile, a
record number of 624 extras filled the huge
theatre set to watch Larry Parks do his im-
personation of Al Jolson singing Is It True
What They Say About Dixie? for "Jolson
Sings Again." On cue, the extras applauded
until Director Henry Levin cried "cut." For an
instant the extras stopped clapping, then they
all burst into a spontaneous thunder of un-
scheduled applause for Larry's portrayal.

Producer Michael Kraike sent a second unit
to Las Vegas last Monday for five days of
background shooting on "Gambling Lady,"
which got under way this week at Universal-
International. Among the scenes obtained were
a 700-foot traveling shot up the face of Hoover
Dam, and the famed casinos of the Nevada
town.

It was a good, week for returning veterans,
indeed ; Charlotte Greenwood came back to
films after being away nearly five years, for her

Hal Wallis Sees Trend Away from Trends in 1949

"I think the public's varied tastes in pictures will be catered to as
never before, in 1949," Hal Wallis, whose independent producing com-
pany releases through Paramount, told STR in an exclusive interview.
"The trend will be away from trends. So-called 'cycles' have engendered
an indifference among potential moviegoers. To revive the popularity
films enjoyed during peak years, Hollywood must search far afield for
the different and the unique in story material."

Diversification of theme, as well as variety of character and person-
ality, are necessary for motion picture entertainment and will go a long
way toward dispelling box-office blues, Wallis declared.

He added that producers must also seek freshness in performers who
are to bring the stories to life.

Wallis' own program bears out his prediction of cinematic things to
come. His current offering is "The Accused," a suspense drama. Soon
to be released is "Bitter Victory," based on a true incident as adapted
from a Readers' Digest short story. Slated for early production is a
comedy, "My Friend Irma," which will introduce a new team, Dean Martin and Jerry
Lewis. To vary the menu, Wallis also has on tap "September," a highly romantic tale with
an Italian locale; "The Furies," from the novel by Niven Busch, and "Rope of Sand," an
African diamond mine story. — JAY GOLDBERG.

Hal B. Wallis

SHOWMEN'S TRADE REVIEW, November 27, 1948

29

PICTURES STARTED THIS WEEK

MGM, In the Good Old Summertime (Techni-
color)— Principals: Judy Garland, Van Johnson,
S. Z. Sokall. Director, Robert Z. Leonard.

RKQ. It's Only Money — Principals: Frank
Sinatra, Jane Russell, Groucho Marx. Director,
Irving Cummings, Sr.

20th CENTURY-FOX. Hard Bargain — Princi-
pals: Richard Conte, Jack Oakie, Valentino
Cortese. Director, Jules Dassin.

UNITED ARTISTS. Dan Patch — Principals:
Dennis O'Keefe, Gail Russell, Charlotte Green-
wood. Director, Joe Newman.

TITLE CHANGES
"Betrayal" (Para.) now MANHANDLED

LONDON OBSERVATIONS

comedy characterizations in W. R. Frank's
"Dan Patch," which United Artists will release.
Frank returned from the East just before the
cameras began grinding Tuesday, with 4,000
feet of racetrack footage for backgrounds. Story
concerns a famed pacer.

Frank Sinatra, Jane Russell and Groucho
Marx — watta combination ! — checked onto the
RKO lot Nov. 19 to record a trio of tunes for
"It's Only Money," which started Nov. 22.
Here's a switch : son Irving Cummings, Jr. is
producing the comedy and father Irving Cum-
mings, Sr. directs ! Comedian Don McGuire is
featured.

Miniature Breaks Down

A 30- foot miniature that took one half-year
to build and cost $50,000, broke down on the
"Samson and Delilah" set at Paramount last
week. It will probably cost another $30,000 to
get it going again. It was a huge temple that
Victor Mature was supposed to ruin in the
finale, but the machinery went haywire when a
rock fell the wrong way.

Monogram went Columbia one better this
week. The Harry Cohn lot has Roy Acuff, who
was an unsuccessful candidate for governor (in
Tennessee), but Steve Broidy's studio has
Jimmie Davis, who actually served as head man
in Louisiana. Jimmie started his newest action
musical, "American Rhythm," this week, with
Lindsley Parsons producing. Joel Marston,
Broadway actor recently signed to a term con-
tract at Monogram, was handed an important
role in the picture.

10 Features, 7 Shorts
Being Cut at Warners

Ten features and seven shorts are in the
editing stages at Warner Bros. Studios. Fea-
tures being sheared include "Montana," "Colo-
rado Territory," "This Side of the Law,"
"Somewhere in the City," "The Fountainhead,"
"South of St. Louis," "Happy Times," "It's a
Great Feeling," "Look for the Silver Lining"
and "Task Force."

Gordon Hollingshead, short subjects depart-
ment head, is supervising the editing of seven
shorts, final grouping on the 1948 schedule.

Gets Feminine Lead

Patricia Neal gets the feminine lead opposite
Tex Williams in two of Universal-Interna-
tional's three-reel musicals, "West of Laramie"
and "Prairie Pirates." Will Cowan will pro-
duce and direct from his own scripts.

'Copper Canyon' Set

Paramount has placed "Copper Canyon," a
large-scale western adventure romance, on Mel
Epstein's production schedule. Richard English
wrote the original story.

Strong Production Position Aim of Government;
Maneuvers for More U. S. Playing Time Continue

Jock MacGregor

By JOCK MacGREGOR

One thing certain in these days of uncer-
tainty is that the government is determined
to establish a flourishing film production in-
dustry. A ding-dong battle between Britain
and America now rages, with neither side
gaining, and it is up to
the respective chiefs to
get together before all
are hurt or nationaliza-
tion becomes a reality.

The home team gained
points for the ad val-
orem duty and the 45
per cent quota, but few
players took advantage
of them. Hollywood
equalized with the lift-
ing of the duty, the "all-
Am eri can" programs
(not a great success, so
far) and partial cessation of American pro-
duction in Britain. This last move is prob-
ably due to the uncertainty of getting circuit
bookings.

Playing time is, indeed, the key to the situa-
tion. The British viewpoint is that Holly-
wood has had the cream of this market for
years and that now their own bigger pictures,
at least, should have a look-in on U. S.
screens. There are people who reason that
since they do big business both here and in
Canada, they should, given the bookings, do
quite well in America.

I believe this will be a major question on
the agenda when the Anglo-American Coun-
cil meet next March.- Already one can de-
tect signs in the trend of bookings in this
country that it is having effect. The pro-
ducers without American theatre interests
seem to be getting a fatter share of the play-
ing time.

# * *

Under Sir Philip Warter's chairmanship

and Managing Director C. J. Latta, Associ-
ated British is a company about which much
will be heard. With their strong Warner
affiliations, they are now embarking on an
ambitious Anglo-American production pro-
gram at Elstree studios. Hollywood stars
and directors will work there, and the first
joint offering, "The Hasty Heart" is under,
way with Vincent Sherman directing and
Ronald Reagan and Patricia Neal in the lead-
ing roles.

The group has long been reputed for sound
dealings. For many years they have con-
centrated on practical commercial successes
for the home market. Now they have a plan
which is obviously most cleverly conceived.
It should do much to break down prejudice
to British product in the U. S., for these of-
ferings will be handled by Warner Bros.

While they do not talk a lot about their
activities, they do much through their cin-
emas to help British films generally. For
instance, they advanced -£100,000 to British
Lion against the showing of "The Winslow
Boy," one of Korda's most successful pic-
tures.

* * *

The Gater Report on whether the govern-
ment should requisition or acquire a studio
for independent use will not please these
gentlemen. The investigators realize that

stages are empty because there are not the
people with the money and guaranteed re-
leases to fill them.

A government committee sits investigating
exhibition and distribution, but much of
the trouble lies with the independent pro-
ducers. They cannot help rising labor costs,
but the selection of stories is under their sole
control. Too many forget the public does
not share their enthusiasm for things "dif-
ferent." The brutal truth is that with a few
notable exceptions they are independent be-
cause the major groups won't entrust them
with production.

Several West End art houses are disap-
pointed not to get total quota exemption.
They do not see how they can fit subseqr°nt-
run British offerings in with the continew I
policy expected by their patrons.

Betty Box continues her success story as
a producer with "Here Come the Huggetts,"
the first of a new family series. Its general
approach makes it a doubtful starter for the
U. S. market, but it will nevertheless garner
at home far more than many pretentious of-
ferings with its warm humor and pleasant
sentiment.

* * *

To avoid further confusion, Rank's Inde-
pendent Producers is to be re-named Pine-
wood Films, which will be both a servicing
and producing company and will have associ-
ated with it Cineguild, Wessex^ Aquila and
Ronald Neame Productions. The directors
are Mr. Rank, John Davis and George Ar-
child. Tom White will be general manager.

* * *

The week's studio visit was to Gainsbor-
ough at Shepherds Bush where Tony Darn-
borough is producing "Helter Skelter" with
Ralph Thomas directing. For this comedy,
as nice a custard-pie-throwing contest as one
could wish was being staged, with pretty little
Carol Marsh thoroughly enjoying the pro-
ceedings.

* * *

For the record: The Empire celebrated its
twentieth birthday with "Cass Timberlane"
and a party at which Bessie Love cut the
cake. . . . GB-Kalee's export report for the
month reads like a UNO roll call of nations.
. . . The Paignton studios hope to get crack-
ing in January. . . . Percy Sutton, news editor
of the central press room, drew one of the big
prizes in a recent football pool. . . . Nigel
Marsh is the latest exhibitor to contemplate
production.

4 MGM Shorts Set
For December Release

Four short subjects have been scheduled by
MGM for December release. They include
"Mouse Cleaning," a Tom & Jerry cartoon;
"Scholastic England," FitzPatrick Traveltalk ;
"Let's Cogitate," Pete Smith Specialty, and
"Annie Was a Wonder," John Nesbitt Passing-
Parade.

Gulistan Wilton Theatre Carpet
JOE HORN STEIN has it!

30

Jackson ...

(Continued from Page 20)
"Lucky bride and groom" who will receive an
array of prizes donated by local merchants
(al«C> solicited by the fire laddies). In Odeon
the prizes were valued in excess of $1,000.
Couples participating are required to fill out a
questionnaire and write a paragraph on "Why
we would like to be selected as the lucky bride
and groom." Each couple is required to provide
a spokesman (however a quick-witted MC will
serve better) to appear on stage and tell the
audience why the couple he represents should
be chosen. A time limit of two minutes is
placed"' on each spokesman. The number of stage
appearances is dependent on the number of
entries, and should there be a flock of prize-
seekers, the theatre can spread the choosing
over two or more nights by conducting elimi-
nations. Audience applause determines ( the
winners. Needless to say, the newspaper and
radio publicity plus the interest of the friends
of the contestants pack the theatre. The firemen,
in return for their sponsorship and promotional
efforts, hold the wedding as a feature of their
annual ball.

This promotion lends itself to all kinds of
sponsorship and all varieties of tieups. The
theatre commits itself only to screen trailer and
lobby mention. It may even be possible to tie
your theatre in as the scene of the finale. It's
just the old stage wedding gag dressed up with
a New Look, but the way Kirkmeyer wrapped
it up, it's a swell box-office package.

This one from Ralph Batschelet of the Para-
mount, Denver, didn't get in the winner brackets
but with public interest centered so strongly
on the butcher's counter it should do right well
at the box-office and garner great reams of
editorial space.

Meat Demonstration

Ralph suggests that a local meat packing
firm or butcher be promoted to bring his cleaver
and chop block to the theatre and demonstrate
to the audience what cuts, slabs and slices are
high and low in cost. The bone blasting and
blood letting would be performed on a front
quarter of beef and so timed as to synchronize
with the explanatory remarks. These could be
delivered either by the cleaver wielder or an
assistant thoroughly conversant with the sub-
ject. When the meat has been cut it should be
wrapped up and given to patrons as prizes.
Ralph contends there should be 35 or 40
packages.

There are probably no end of butchers
anxious to explain their position in the cur-
rently topical meat squeeze — and for which they
are getting the bulk of blame — to the folks of
the community. (Reader's Digest recently pub-
lished one butcher's explanation of his problems.)
He may be willing to furnish the meat wthout
cost but would certainly give the theatre benefit
of low cost. It should be bang up box-office and
could be repeated two or three succeeding
weeks, using a pig, lamb, etc.

Mike Zalesny of Las Vegas, New Mexico is
credited with the suggestion that managers in
towns where the J. C. Penny Company have
stores immediately solicit the company for a
Fashion Show tieup. Seems -like Mike put one
over in his town with the Penny Company fur-
nishing models, etc., as well as a complete fall
outfit as a prize. Mike says the stunt produced
Sunday business on a normally low mid-week

New Ideal Theatre Chairs
JOE HORNSTEIN has it!

engagement and that the cooperator was tickled
pink with the results and expressed willingness
to recommend similar activity to any of the
Penny managers in the nation. Get after your
Penny store manager today and get him to drop
an inquiry to the manager of their Las Vegas,
New Mexico store. You'll never find a better
time than that just preceding Christmas for an
activity of this kind. And you sure need it
this year if you're going to dodge the Decem-
ber reds.

Vern Fletcher of Idaho Falls is giving his
sneak previews a hypo in a rather smart and
novel manner. Vern publishes a list of five or
six of the big coming attractions on a one-sheet
in the lobby and solicits the walkby traffic to
fill a blank listing their selection as to which
picture is to be previewed.

This notion has some tremendous possibilities
for radio and newspaper hookup. You may have
to increase the number of passes but just think
of the publicity you'll get for coming pictures.

Tom Brennan of Laramie, Wyo. suggests

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

SOS IS DRIVE IN HEADQUARTERS— 180 Ampere
Arclamps, $795.00 a pair; complete sound projection
outfits, $1,995.00 up; New 500 Watt Western Electric
Booster Amplifiers, $650.00; New Dual in car speakers
with junction box and transformer, $16.75; new drive-
way entrance and exit signs, illuminated, $22.50; Burial
Cable, 6c ft.; Super Snaplite f 1.9 lenses increase light
25%, from $150.00; 40" Weatherproof reflex horns com-
plete, $39.75. S.O.S. Cinema Supply Corp., 602 W.
52nd St., New York 19, N. Y.

FOR SALE

978 BRAND NEW INTERNATIONAL CHAIRS.

Fabrics backs and leatherette cushioned bottoms. Real
Bargain. A. L. Matreci, Uptown Theatre, 4938 Delmar
Blvd., St. Louis 8, Mo.

NEW EQUIPMENT

PAIR SIMPLEX ACME SOUND PROJECTORS,
arc with 5 Point Bases, new condition, $765.00. Pair
Simplex. Double Bearing, Rear Shutter, 3 Point Bases,
R.C.A. Sound Heads, Reasonable. P. Sabo, 916 N. W.
19th Ave., Portland, Ore.

ONE GOOD DEAL LEADS TO ANOTHER— Ex-
hibitors keep coming back here for more — Fifteen
Ampere Rectifier Bulbs, $4.95; Vinylite plastic flame-
proof sound screen, sq. ft., 39^c; Weber Syncro
Dynamic dual sound projection outfit, coated lenses,
1 KW arcs, rectifiers, RCA amplifier and two way
speakers, worth $3,000.00, $2,295.00; Masonite marquee
letters, 35c up; RCA 868 replacement Photocells,
$1.95; Replacement parts for Simplex, 40 per cent off;
Simplex BB Movements, $61.20; Splicers, $4.25;
1000 W T-20 Mogpref. C-13D, $3.95; 1500 W, $5.95;
Soundfilm amplifiers, including record player, $124.75.
S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.

SITUATION WANTED

LOS ANGELES AND LONG BEACH LICENSED
PROJECTIONIST AVAILABLE for NEW theatre
or Drive-In. Experienced, competent, conscientious
technician. BOX 630WLA, MARVISTA, CALI-
FORNIA.

STUDIO AND PRODUCTION EQUIPMENT

HOLLYWOOD AND POINTS EAST BUY FROM

SOS — 2V plastic storage batteries, new, $1.95; Unit
Eye Shuttle for Belhowell, $650.00; Bardwell McAlister
5000W Skypans, $111.75; Dinkie Inkies, $11.95; Baby
Keglites, $54.75 Baby Boomlites, $114.50; 2000W
Junior Spots, $129.50; Double Broads, $114.65;
Houston K1A 16mm processors, $3,485.00; Belhowell
35 mm sound printer, $2,750.00; 1/12HP 110V Syn-
chronous Motors, new $57.50; B. Maurer Variable
Density Recording Outfit, $2,275.00; Wall Single Sys-
tem Recording & Studio Cameras, magazines, lenses,
amplifier, mike, power supply, etc., rebuilt, $3,750.00;
Simplex 4 Star Preview Magazines, $395.00; 35mm
Threeway Sound Moviola, rebuilt, $895.00. Send for
latest Catalog. S.O.S. Cinema Supply Corp., 602 W.
52nd St.. New York 19, N. Y.

THEATRES FOR SALE

THROUGHOUT MIDWEST, SOUTHWEST
LARGEST ASSORTMENT. Leak, 3422 Kinmore
Dallas; 1109 Orchardlane, Des Moines, Iowa.

SHOWMEN'S TRADE REVIEW, November 27, 1948

that a careful check be kept on new business
enterprises opening in the town and that the
owners be solicited and sold on the idea of
giving theatre tickets to opening day visitors
instead of roses and other favors. No matter
how you figure, there's something about a
theatre ticket that gives it significance far in
excess of its actual value. Sell this fact to the
new store owners and you'll be doing them a
favor as well as helping your theatre.

I could go on and on, but it's almost time
for me to put this week's idea catch in the
deep freeze. I'll follow this up soon withh
another batch of what's happening on the
liveliest circuit I've encountered in many moons.

Earlier in this discourse I mentioned the
fact that the entire staff took part in Fox Inter-
Mountain drives. I've gathered a fund of main-
tenance, concession and service staff sugges-
tions that I'll try to maneuver into reading
shape so you can pass 'em along to the girls and
boys who are helping you to keep the seats
from getting too dusty.

THEATRE GAMES

DIE CUT BINGO CARDS — $3.00 per 1,000. l-7i
1-100. Screen Dial $20.00. S. Klous, c/o Showmcn'i
Trade Review, 1501 Broadway, New York 18, N. T

FOR YOUR BINGO GAMES. Controlled or on-
controlled, die cut, play right, priced right. Samples o»
request. Premium Products, 354 W. 44th St.. Ne»
York 18, N. Y.

THEATRE SEATING

THE SEATS OF THE MIGHTY— and a mighty
good deal SOS gives you — 422 Stafford fully uphol-
stered padded back boxspring seats, all red plush, ex-
cellent, $5.25; 350 American oanelback boxspring seats,
newly reupholstered, $5.25 ; " 239 Heywood panelback
boxspring seats, newly reupholstered, $5.95; 200 An-
drews fully padded backs, boxspring seats, newly
upholstered, $6.50. Plenty others — get Chair Bulletin
15. S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.

USED EQUIPMENT

SMALL TOWN EXHIBITORS! WE GIVE YOU
MORE FOR LESS! Complete booth equipment Sim-
plex rear shutter projectors, Peerless lamphouses, rec-
tifiers, RCA sound system, excellent, a steal at $975.00;
DeVry XD projectors at lowest price in the industry —
write us; Powers mechanisms, rebuilt, $114.50; Series
II lenses, pair, $35.00; RCA rotary stabilizer sound-
heads, rebuilt, pair, $395.00; What do you need?
STAR CINEMA SUPPLY COMPANY, 459 West
46th Street, New York 19, N. Y.

PAIR HOLMES EDUCATOR 35-MM. PROJEC-
TORS. Factory rebuilt complete with baby strong
lamps, rectifiers, bases, amplifier, speaker, guaranteed
$995.00. Simplex rear shutter mechanisms rebuilt
$187.50 each. RCA PG134 sound system with Lansing
speakers factory rebuilt like new $795.00. Columbia
Sound Service, Box 27, Charleston, W. Va.

DUAL DEVRY XD TRANSPORTABLE PROJEC-
TORS with 3000' magazines, lenses, 1000W lamps,
amplifier, speaker, Rebuilt, $595.00; Rebuilt Roth
50/100A Generator, $395.00; RCA low frequency folded
baffles, worth $300.00, $99.75; Dual Simplex Acme Arc
Sound Projector outfit, complete, $1,295.00; Simplex
Rear Shutter Mechanisms, excellent, $195.00; other
Simplexes from $69.50; Dual Holmes $667.50; DeVry
Late XDC Theatre Sound Projection outfits with low
intensity lamps, $1,995.00; with 1KW arcs $2,495.00.
Get our 1949 Catalog. S.O.S. Cinema Supply Corp.,
602 W. 52nd St., New York 19, N. Y.

SOS REMOVES THE GUESS FROM USED
EQUIPMENT — Nothing leaves here unless it's abso-
lutely right. 50,000 Customers the world over built SOS
and keep buying here since 1926 because they get fair
treatment and their money's worth. Send for 1949
Catalog. S.O.S. Cinema Supply Corp., 602 W. 52n<>
St., New York 19, N. Y.

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Proj. from
$195.00 up. Eyemo 35mm Cameras $245.00 up.
Arriflexes $725.00 up. Mitchell Outfit Complete
$6000.00. Write for Lists. Camera Mart, Inc., 70 W.
45th St., New York, N. Y.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertions
for the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwise
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S TRADE REVIEW
A

Title Company

Abbott & Costello Meet Frankenstein. U-I

Accused, The Para.

Act of Violence MGM

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Adventures of Silverado Col.

Affairs of a Rogue Col.

Affairs of Adelaide, The 20th-Fox

Africa Screams UA

Air Hostess Col.

Alaska Patrol FC

Alias A Gentleman MGM

Alias Nick Beal Para.

All My Sons U-I

All's Well Ind.

Amboy Dukes, The U-I

An Ideal Husband 20th-Fox

An Innocent Affair UA

An Old-Fashioned Girl EL

Angel in Exile Rep.

Angel on the Amazon Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

April Showers W B

Arch of Triumph UA

Are You With It? U-I

Arizona Ranger RKO

Arkansas Swing. The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger EL

B

Babe Ruth Story, The Allied

Bad Boy Allied

Bad Men of Tombstone AA

Bad Sister U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th- Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Beyond Glory Para.

B. F.'s Daughter MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bill and Coo Rep.

Bitter Victory Para.

Black Bart U-I

Black Eagle, Story of a Horse Col.

Blanche Fury EL

Blonde Ice FC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

Blood on the Moon RKO

Bodyguard RKO

Bomba, the Jungle Boy Mono.

Bonanza ! Col.

Bonnie Prince Charlie 20th-Fox

Borrowed Trouble UA

Boston Blackie's Chinese Venture. . Col.

Boy With Green Hair, The RKO

Bribe, The MGM

Bride Goes Wild, The MGM

Broken Journey EL

Brothers, The U-I

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bush Christmas U-I

c

Caged Fury Para.

Calamity Jane & Sam Bass U-I

Calendar, The EL

Campus Sleuth .. Mono.

Canadian Pacific 20th-Fox

Canon City EL

Casbah U-I

Caught MGM

Challenge, The 20th-Fo>

Champion Independent

Checkered Coat, The 20th-Fo*

Chicken Every Sunday 20th- Fox

Clay Pigeon RKO

Cleopatra Arms WB

Code of Scotland Yard Rep.

Colorado Territory WB

Connecticut Yankee. A Para.

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Production or
Block Number, (SP in this column indicates Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Office
Slant: b. Asterisk following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, *C: Cinecolor, *M: Magnacolor,

*U: Trucolor, *V: Vitacolor. Audience Classification ia
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis in-
dicate type of story in accordance with following key
(B) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wa) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS

Time Rel.

CURRENT Mins. Date Refer to

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 111... 9/6/48 b7/24/48

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/15/48 b5/l/48

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 b2/7/48

6 Smart Woman (D)A B. Aherne-C. Bennett-B. Sullivan 93... 4/30/48 b3/13/4t

Strike It Rich R. Cameron-B. Granville-D. Castle 81 ... 11/26/48 ....a9/25/48

COMING

Bad Boy Nolan-Wyatt-Murphy-Gleason

Bad Men of Tombstone B. Sullivan-M. Reynolds-B. Crawford.. 74. .. 12/15/48 a8/21/48

Stampede Rod Cameron-Gale Storm

When a Man's a Man G. Madison-R. Calhoun-G. Storm

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling

Deadline Sunset Carson-Pat Starling

Fighting Mustang Sunset Carson-Pat Starling

Look-Out Sister Louis Jordan

Rio Grande Sunset Carson-Evohn Keyes

Stallion Canyon *U K. Curtis-C. Cotton-S. Fisher

Sunset Carson Rides Again Sunset Carson-Pat Starling

Sunset Carson Strikes Back Sunset Carson-Evohn Keyes

64.
62.
67.

.4/15/48

.3/1/48

.9/15/48

.1/15/49
.10/1/48

COLUMBIA CURRENT

Adventures in Silverado (W)F W. Bishop-G. Henry-E. Buchanan 75.

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart 63.

Best Man Wins (C)F E. Buchanan -A. Lee-R. Shayne 75.

Black Arrow, The (D)F L. Hayward-J. Blair-G. Maeready 76.

Black Eagle (W)F W. Bishop-V. Patton-G. Jones 76.

Blondie's Reward (C)F Singleton-Lake-Simms-Kent 67.

Coroner Creek *C (D) A R. Scott-M. Chapman-G. Maeready 90.

Fuller Brush Man, The (OF Red Skelton-Janet Blair 93.

Gallant Blade, The *C (D)F L. Parks-M. Chapman-V. Jory 81.

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker 66.

I Surrender Dear (M)F Gloria Jean-David Street 67.

Lady from Shanghai, The (My) A Rita Hayworth-Orson Welles 87.

Leather Gloves C. Mitchell- J. Nigh-B. Edwards 75.

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randell 98.

Lulu Belle (D) D. Lamour-G. Montgomery-A. Dekker. 87.

Mating of Millie, The (C)F G. Ford-E. Keyes-R. Randall 87.

.3/25/48 b5/8/48

.7/29/48

.5/6/48 b5/22/48

.Aug. '48 ol/6/i*

.9/16/48 bll/13/48

.6/3/48 bb/21/48

.July '48 D6/5/48

.June '48 b3/8/4l

.Nov. '48 ...blO/16/48

.9/9/48 b8/14/4«

.10/7/48 D9/4/48

.May '48 ....b4/17/4l

My Dog Rusty (D)F T. Donaldson- J. Litel-J. Lloyd

Port Said (D) A Gloria Henry- William Bishop

Racing Luck (D)F G. Henry-S. Clements-D. Bruce...

Return of October, The *T (C)F G. Ford-T. Moore-A. Sharpe

Return of the Whistler (My)F M. Duane-L. Aubet-R. Lane

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel...

Sign of the Ram, The (D) A s. Peters-A. Knox-P. Thaxter

Singin' Spurs Hoosier Hot Shots-Patricia White.

Song of Idaho (M-C)F Hoosier Hot Shots-Kirby Grant...

Strawberry Roan, The *C (W)F G. Autry-G. Henry-J. Holt

67.
69.
66.
89.
61.
58.
84.
62.
67.
79.

Thunderhoof (D)F P. Foster-M. Stuart -W. Bishop 76.

Trapped By Boston Blackie (M) C. Morris- J. Vincent-R. Lane 78.

Triple Threat (D)F Top Pro Football Players 70.

Untamed Breed, The *C (W)F S. Tufts-B. Britton-G. Hayes 74.

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91.

.11/11/48
.Oct. '48
.Aug. '48
.Apr. '48

. ..a6/12/48
...b8/21/48
,..b6/12/48

.b3/13/48

.4/8/48 b6/12/48

.4/15/48 b5/15/48

.Nov. '48 ...bll/13/48
.Nov. '48 ...blO/23/48

.3/18/48 b4/3/48

.10/21/48 ....b7/31/48

.Mar. '48 b2/7/4»

.9/23/48

.3/30/48 b4/10/4«

.Aug. '48 ....b4/24/48

.7/8/48 bT/10/48

.5/13/48 b6/19/4»

.9/30/48 b9/18/48

.Oct. '48 . .. .bll/20/48
.Sept. '48 ....b9/4/4«

COMING

Affairs of a Rogue (D)A Jean-Pierre Aumont-Joan Hopkins 111 b5/8/4l

Air Hostess G. Henry-W. Wright-R. Ford all/13/48

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/4?

Blondie's Big Deal P. Singleton-A. Lake-L. Simms

Blondie Hits the Jackpot Penny Singleton-Arthur Lake

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al/10/48

Blondie's Secret Singleton-Lake-Kent-Simms a7/3/48

Bonanza! G. Ford-I. Lupino-E. Buchanan

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/4»

Crime Doctor's Diary Warner Baxter-Lois Maxwell

Dark Past, The William Holden-Lee J. Cobb a7/10/4»

Devil's Henchmen, The W. Baxter-M. B. Hughes-M. Mazurki

Her Wonderful Lie Janis Carter-Marc Piatt

Home in San Ar.tone R. Acuff-J. Thomas-Smoky St. Boys

Jolson Sings Again *T Parks-Hale-Donath-Demarest

Jungle Jim Johnny Weissmuller- Virginia Grey a9/18/48

Knock On Any Door H. Bogart-J. Derek-S. Perry a9/18/48

Ladies of the Chorus A. Jergens-R. Brooks-M. Monroe a7/3/48

Law of the Barbary Coast R- Shayne-A. Jergens-S. Dunne

Loaded Pistols Gene Autry-Barbara Britton a7/3/4i

Lone Wolf and His Lady, The Ron Randell- June Vincent a9/ll/48

Lost One, The (O)A Nelly Corradi-Gino Mattera 84 b4/3/4f

Lost Tribe, The j Johnny Weissmuller-Elena Verdugo all/13/48

Make Believe Ballroom A. Jarvis-R. Warrick-J. Dorsey all/6/48

Man From Colorado, The *T (W)A G. Ford-W. Holden-E. Drew 90 bll/20/48

Manhattan Angel G. Jean-R. Ford-A. Tyrrell ..a6/12/4»

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/48

Mutineers, The Jon Hall-Adele Jergens (

Riders of the Whistling Pines Gene Autry- Jimmy Lloyd a7/31/48

Rough Sketch Jennifer Jones- John Garfield

Rusty Saves a Life ...T. Donaldson-G. Henry-S. Dunne a7.10/4fl

Shockproof Cornel Wilde-Patricia Knight a9/25/48

Slightly French Lamour-Carter-Parker-Ameche a5/8/4*

Smoky Mountain Melody Roy Acuff -Smoky Mountain Boys

Song of India Sabu-T. Bey-G. Russell a7/31 '49

Undercover Man G. Ford-N. Foch a7/31/48

Walking Hills. The R. Scott-E. Raines-W. Bishop a7/3/48

Wild Bill Doolin R. Scott- J. Ireland-N. Beery, Jr

Westerns

Starrett-Smiley Bumette 55... 7/1/48 .

Starrett-Smiley Burnette ,

Starrett-Smiley Burnette

Starrett-Smiley Burnette 10/14/48

Blazing Across the Pecos Charles

Challenge of the Range Charles

Desert Vigilantes Charles

El Dorado Pass Charles

Laramie Charles Starrett-Smiley Burnette

Phantom Valley Charles Starrett-Smiley Burnette

Quick On The Trigger ..Charles Starrett-Smiley Burnette

Trail to Laredo C. Starrett-S. Burnette-J. Bannon 54... 8/12/48

West of Sonora Charles Starrett-Smiley Burnette 55... 3/25/48

Whirlwind Raiders Charles Starrett-Smiley Burnette 54... 5/13/48

52. . .2/19/48

EAGLE LION

CURRENT

905 Adventures of Gallant Bess *C (D)F C. Mitchell-A. Long-F. Knight 73..

821 Assigned to Danger (My) G. Raymond-N. Nash-R. Bice 66..

906 Behind Locked Doors (D)A L. Bremer-R. Carlson-D. Fowley 61..

Broken Journey (D)A P. Calvert-M. Grahame-F. L. Sullivan.. 89..

826 Canon City (Doc) A S. Brady-J. Corey-W. Bissell 82..

824 Close-Up (D) A A. Baxter-V. Gilmore-R. Kollmer 83..

,"20 Cobra Strikes, The (My)F S. Ryan-R. Fraser-L. Brooks 61..

617 Enchanted Valley, The *C (D)F A. Curtis-A. Gwynne-C. Grapewin 77..

910 He Walked By Night (Semi-Doc) A R. Basehart-S. Brady-R. Roberts 80..

804 Hollow Triumph (D) A Paul Henreid-Joan Bennett 83..

903 In This Corner (D)F S. Brady-A. Shaw-J. Millican 61>/z

831 Lady at Midnight (My)F R. Denning-F. Rafferty-J. Searle 61..

907 Let's Live a Little (C)A H. Lamarr-R. Cummings-A. Sten 85..

615 Man from Texas (D)F J. Craig-J. Johnston-L. Bari 71..

825 Mickey *C (C)F L. Butler-B. Goodwin-I. Hervey 87..

808 Million Dollar Weekend (D)F G. Raymond-S. Paull-F. Lederer 73..

819 Noose Hangs High (C)F Abbott-Costello-Downs-Calleia 77..

901 Northwest Stampede *C (C)F J. Leslie- J. Craig-J. Oakie 76..

•18 October Man, The (D) A J. Mills-J. Greenwood-E. Chapman 85..

•02 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136..

813 Open Secret (D) A J. Ireland-J. Randolph-R. Bohnen 70..

822 Raw Deal (D) A D. O'Keefe-C. Trevor-M. Hunt 79..

•16 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn 102..

829 Shed No Tears (D) A W. Ford- J. Vincent-R. Scott 70..

827 Spiritualist, The (D) A T. Bey-L. Bari-C. O'Donnell 79..

OS Sword of the Avenger (D) A R. Del Gado-Sigrid Gurie 72..

COMING

An Old-Fashioned Girl G. Jean-J. Lydon-F. Rafferty

Big Cat, The *T [*, McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D)A V. Hobson-S. Granger 95 D3/20/48

Calendar, The (C)A Greta Gynt-John McCallum 79 b6/5/48

Counselor at Gun-Law *C j. Bannon-P. Stewart-E. Lynn

Esther Waters (D) A Kathleen Ryan-Dirk Bogarde 108 blO/2/48

It Always Rains on Sundays G. Withers-J. Warner 92 bll/29/47

Man Wanted Anabel Shaw-Robert Lowery

Mr. Pernn and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt 92 D8/28/48

•28 Oliver Twist (D)F r. Newton-A. Guinness-K. Walsh 116 b7/3/48

Parole Turhan Bey-Michael O'Shea a8/21/48

Sp. Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer. ... 133 b7/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz all/6/48

Reign of Terror r. Cummings-A. Dahl-R. Basehart all/6/48

Ride, Ryder, Ride Jim Bannon-Peggy Stewart

Saraband for Dead Lovers *T (D) A S. Granger-F. Rosay-J. Greenwood 94 blO/2/48

Sleeping Car to Trieste (D) A Jean Kent-Albert Lieven 95 bll/6/48

Strange Mrs. Crane, The (D) A. M. Lord-R. Shayne-P. Watkin 59 blO/30/48

Tulsa *T S. Hayward-R. Preston-P. Armendariz alO/2/48

.10/10/48 ....b7/31/48

.5/19/48 a4/17/48

.10/17/48 b9/ll/48

.9/12/48 D4/24/48

.6/30/48 b6/26/48

.6/9/48 blO/9/48

.4/24/48 b5/22/48

.3/27/48 b4/3/48

• Nov. '48 ...bll/13/48

.8/30/48 b8/14/48

.9/19/48 b9/4/48

.8/8/48 D7/31/48

.Nov. '48 ...blO/30/48

.3/6/48 b4/3/48

.6/23/48 b6/19/48

.Nov. '48 ...blO/16/48

.4/17/48 b4/10/48

.7/28/48 b7/3/48

.3/20/48 b9/6/47

.9/12/48 b9/18/48

.5/5/48 ...... b7/17/48

.5/26/48 b5/22/48

.4/3/48 b4/3/48

.7/2/48 D7/24/48

.Aug. '48 b8/7/48

.6/2/48 b5/15/48

Westerns

Gun Fighter Lash LaRue-Fuzzy St. John-Mary Scott

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54.

857 Prairie Outlaws E Dean-R. Ates-J. Holt 57.

858 Tioga Kid, The (W)F t. Dean-R. Ates-J. Holt 54.

855 Westward Trail, The (W)F E. Dean-R. Ates-P. Planchard 56.

FILM CLASSICS

Alaska Patrol Richard Travis-Helen Westcott

Appointment With Murder (My)F .John Calvert-Catherine Craig

Blonde Ice (D)A Leslie Brooks-Robert Paige

Daughter of Ramona *C p. Reed-M. Vickers-D. Woods

^V1l!„Cargo (M)A J- Calvert-R. Hudson-R. Karns

File 649, State Dept. *C Lundigan-Bruce-Loo-Ahn .

Inner Sanctum (D)A Mary Beth Hughes-Charles Russell.

Miraculous Journey *C (D)F R. Calhoun-A. Long-V Grey

Money Madness H. Beaumont-F. Rafferty-H. Warde.

» V"Vi Gene Raymond-Sigrid Gurie

The Argyle Secrets (My)F W. Gargan-M. Lord-R. Byrd

Unknown Island *C V. Grey-B. MacLane-P. Reed

Will It Happen Again? (Doc) A Adolph Hitler-Eva Braun

.4/10/48
.5/12/48
.S/17/48
.3/13/48

.al2/18/47
..b3/27/48

.b3/20/48
.D3/13/48

67.
73.

61.

. May '48
.Apr. '48

.blO/16/48
. . b5/22/48

. ..b3/20/48

62.
76.
73.
82.
63.
76.
62.

. Oct. '48 .
.Sept. '48
.Apr. '48
. Sept. '48
.May '48
.10/15/48
. May '48

, ...blO/2/48
. . .b8/14/48
....b4/3/48
...b8/28/48
...b4/24/48

. ..D5/22/48

CURRENT

Patrick .

METRO-COLDWYN-MAYER

618 Alias a Gentleman (C-D)A W Beery-T Drake-D

2? ?LF£*Da!Sr£i? (D)A B- Stanwyck-Heflin-c'. ^,„m„...
^^Cl^y (D)M M- O'Brien-R. Preston-D. Thomas....

*™ 2 . GSes WUd' The (C)F V. Johnson-J. Allyson-B. Jenkins

E? nftlewf^aTdeH TUT™ J- Garland-F. Astaire-P. Lawford

631 Date With Judy, A *T (C)F W. Beery-J. Powell-E. Taylor

» HTeTTl <D) A/A^ Gable-Turner-Baxter:Hodia^

903 Julia Misbehaves (C F G. Garson-W. Pidgeon-P. Lawford....

™i ^TUXi1I7 Llner T (M)F G. Brent-F. Gifford-J. Powell ...

904 No Minor Vices (C)A D. Andrews-L. Palmer-L Jourdan

m 2n ^ With YoU *T (M)F E- Williams-P. Lawford

™ ™* £1M)A J- Garland-G. KeUy-W Slezak........

Qn2 t^S™* ^ VtVY^ Montgomery Clift-Aline MacMahon...

905 Secret Land, The (Doc)F TJ S Navy

802 Southern Yankee, A (C) F .' r.' Skelton-B.' DonlevylAV bahL '. '. '. '. '. '. '.

824 State of the Union S. Tracy-K. Hepburn-V. Johnson

l?l Summer Holiday »T (C)A Rooney-De Haven-Huston-Morgan ...

«17 Three Darin? Daughters »T <M)F J. MacDonald-J. Iturbi-J Powell

906 Three Musketeers, The *T (D)F Turner-Kelly- Allyson-Heflin

76.

.Mar. '48

. b2/7/48

108.

.Apr. '48 .

...b2/21/48

103.

.June '48 .

...b3/27/48

97.

.Mar. '48 .

...b2/28/48

103.

.July '48 .

...b5/29/48

113.

.July '48 .

...b6/19/48

113.

.May '48 .

. . .b4/10/48

99.

.Oct. '48

b8/14/48

99.

.Sept. '48

. . .b8/21/48

96.

.Nov. '48 .

. . .blO/9/48

107.

. June '48

,...b5/l/48

102.

.June '48 .

. . . .D4/3/48

105.

. Aug. '48 .

...b3/27/48

70.

. Oct. '48

. b8/28/48

90..

.Sept. '48

. . . .b8/7/48

124. .

.Apr. '48 .

...b3/27/48

92..

.5/20/48

. ,.b3/13/48

115..

. Mar. '48 .

...D2/14/48

123.

.Nov. '48 .

. .blO/16/48

SHOWMEN'S TRADE REVIEW

Title

Company

Conspirator MGM

jorndor of Mirrors TJ-J

Counselor at Gun-Law E-L

wounterterters, The t tutSl-Pui

Countess of Monte Cristo tl-l

Coroner Creek Col

Cover- Up ..UA

Creeper, The 70th-Fo>

Crime Doctor's Diary Col

Criss-Cross U-l

Cry of the City 20th-Fo>

Dan Patch UA

Daredevils of the Clouds Rep.

Dark Past . . . . . . c

Daughter of Darkness Par*

Daughter of the Jungle Rep

Daughter of Ramona FC

Date With Judy, A MGM

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer Ul

Decision of Christopher Blake WB

Deep Waters 20th-Foi

Design for Death RKG

Devil's Cargo FC

Devil's Henchmen, The Col

Disaster Para

Docks of New Orleans Mono

Double Life, A Ul

Down to the Sea in Ships 20th-Foi

Dream Girl Para

Dude Goes West, The Allied

Duel in the Sun Selznick

Dulcimer Street U-l

Duke of Chicago Rep.

Dynamite Pars

E

Easter Parade MGU

Easy Does It Para

El Paso Par*

Embraceable You WB

Emperor Waltz, The Pars

Enchanted Valley EL

Enchantment RKO

End of the River Ul

Escape 20th-Foj

Esther Waters EL

Every Girl Should Be Married RKO

Eyes of Texas Sep

F

Fallen Idol, The 20th-Fox

False Paradise UA

Family Honeymoon U-l

Fan, The 20th- Foa

Far Frontier Rep.

Feathered Serpent, The Mono.

Feudin', Fussin' and A-Fightin' . . . . U-J

Fighter Squadron WB

Fighting Back 20th-Foi

Fighting Father Dunne Plf1

Fighting Fools Mono.

File 649, State Dept FL

Flamingo Road WB

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para

For the Love of Mary U-l

Force of Evil MGM

Forever Amber 20th-Foi

Fort Apache RKO

Fountainhead, The WB

Four Faces West UA

French Leave Mono

Fuller Brush Man Col

Fury at Furnace Creek 20th-Fo>

G

Gallant Blade CoL

Gallant Hombre UA

Gallant Legion, The Rep.

Gay Amigo UA

Gay Intruders 20th-Foi

Gentleman From Nowhere Col.

Gentleman's Agreement 20th-Foi

Girl From Jones Beach WB

Girl From Manhattan, The UA

Give My Regards to Broadway . 20th-F ox

Golden Eye, The Mono

Good News MGM

Good Sam RKO

Grand Canyon Trail Rep.

Great Gatsby, The Para.

Great Sinner, The MGM

Green Grass of Wyoming 20th- Fox

Green Promise Ind.

H

Half-Past Midnight 20th-Fox

Hamlet U-l

Happy Times WE

Hard Bargain 20th-Fox

Harpoon SGJ-

Hatter's Castle Para

Hazard Para

He Walked by Night EL

Heart of Virginia Rep

Heiress, The Para

Henry the Fifth UA

Henry, the Rainmaker Mono.

Her Wonderful Lie Col

Here Comes Trouble UA

High Fury UA

High Tension Mono

Highway 13 SGP

Hills of Home MGM

Holiday Camp U-l

Hollow Triumph EL

Homecoming MGM

Home in San Antone Col.

Homicide WB

Homicide for Three Rep

House Across the Street WB

Hunted. The Alli«<-

• HOWMIN'S TRADE REVIEW

Titit

Company

I

I Became a Criminal WB

Idol of Paris WB

I, Jane Doe Rep.

Impact UA

In This Corner EL

Incident Mono.

Indian Agent RKO

Indian Scout UA

Inner Sanctum FC

'nside Stor" Th* Rep.

In the Good Old Summertime MGM

interference RKO

r Remember Mama RKO

Iron Curtain 20th-Fox

t Shot Jesse James SGP

Isn't It .Romantic? Para.

I Surrender Dear Col.

It Always Rains on Sunday EL

It's a Great Feeling WB

It's Only Money RKO

I Was a Male War Bride 20th-Fox

1 Wouldn't Be in Your Shoes. . . .Mono.

)iggs and Maggie in Court Mono,
inx Money Mono,
oan of Arc RKO

foe Palooka in Winner Take All. .Mono.

John Loves Mary WB

Johnny Belinda WB

jolson Sings Again Col.

Judge Steps Out, The RKO

"ulia Misbehaves MGM

une Bride WB

*ungle Goddess SGP

tingle Jim Col.

angle Patrol 20th-Fox

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door Col.

Ladies of the Chorus Col.

Lady at Midnight EL

Laff-Time UA

Larceny U-I

Last Bandit, The Rep.

Last of the Wild Horses SGP

Law of the Barbary Coast Col.

Le Silence est D'Or RKO

Leather Gloves Col.

Let's Live a Little EL

Letter From an Unknown Woman . . U-I

Letter to Three Wives 20th- Fox

Let's Live Again 20th- Fox

Life of Riley U-I

Life With Father WB

Lightnin' in the Forest Rep.

Little Women MGM

Live Today for Tomorrow U-I

Loaded Pistols Col.

Lone Wolf & His Lady Col.

Long Denial, The RKO

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Love Happy UA

Loves of Carmen Col.

Luck of the Irish, The 20th-Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Ma and Pa Kettle U-I

Macbeth Kep.

Madonna of the Desert Rep.

Mad Wednesday UA

Make- Believe Ballroom Col.

Man About the House 20th-Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The Col.

Man From Texas EL

Manhandled Para.

Manhattan Angel Col.

Man on the Eiffel Tower. .. Independent

Man Wanted EL

Hark of the Lash SGP

Mask for Lucretia, A Para.

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-I

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th- Fox

Miracle of the Bells RKO

Miraculous Journey FC

Miss Mink of 1949 20th-Fox

Miss Tatlock's Millions Para.

Mr. Belvedere Goes to College. 20th-Fox
Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Reckless Para.

Mr. Soft Touch Col.

Money Madness FC

Montana WB

Montana Belle Rep.

Moonrise Rep.

Mother Is a Freshman 20th- Fox

Mourning Becomes Electra RKO

Mozart Story, The SGP

.105 b3/13/48

COMING

Act of Violence V. Heflin-R. Ryan-J. Leigh a8/14/4»

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant alO/2/48

Big Jack Wallace Beery-Marjorie Main , ...

Bribe, The R. Taylor-A. Gardner-C. Laughton a8/14/4»

Caught J. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-Johnson-Donlevy a8/14/4«

Conspirator Robert Taylor-Elizabeth Taylor

Force of Evil Garfield-Pearson-Gomez-Windsor Jan. '49 al0/30/48

Great Sinner G. Peck-A. Gardner-W. Huston

909 Hills of Home (D)F Lassie-E. Gwenn-D. Crisp 91... Dec. '48 bl0/9/48

In the Good Old Summertime *T J. Garland-V. Johnson-S. Z. Sakall

Kissing Bandit, The *T (M)F F. Sinatra-K. Grayson-J. C. Naish 142. . .Jan. '49 bll/20/48

Little Women *T Allyson-Lawford-Taylor-O'Brien al0/9/48

Neptune's Daughter *T R. Skelton-E. Williams-R. Montalban

Piccadilly Incident (D) A Anna Neagle-Michael Wilding 88... Jan. '49 08/31/47

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall

Stratton Story, The J. Stewart- J. Allyson-F. Morgan °.

Sun Comes Up, The *T J. MacDonald-C. Jarman, Jr. -Lassie a8/14/48

Take Me Out to the Ball Game *T Sinatra-Williams-Kelly-Garrett ... . . . . .alO/9/Ati

3 Godfathers J. Wayne-P. Armendariz-H. Carey, Jr.. 106. . .Jan. '49 . . . . \ a8/14/48

910 Words and Music *T J. Garland-M. Rooney-G. Kelly Dec. '48 a8/14/48

MONOGRAM current

4708 Angels' Alley (D)F L. Gorcey-H. Hall-B. Benedict 67... 3/21/48 bl/31/48

4713 Campus Sleuth (My)F F. Stewart-J. Preisser-B. Sherwood 66. ..4/18/48 .b6/5/48

4712 Docks of New Orleans (My)F Roland Winters-Victor Sen Young 70... 4/4/48 b5/15/48

4714 French Leave (C-D)F Jackie Cooper-Jackie Coogan 64... 4/25/48 b5/8/48

4720 Golden Eye, The (My)F R. Winters-M. Moreland-V. Sen Young. 68... 8/29/48 '. '. '. !blO/30/48

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox 70... 5/23/48 b5/8/4i

4717 Jinx Money (My) F Gorcey-Hall-Caldwell-McKay 68... 6/27/48 b5/22/4»

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64... 9/19/48 b8/28/48

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts 79... 8/8/48 b6/19/48

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey 66... 9/5/48 b7/24/48

My Brother Jonathan (D)A M. Denison-D. Gray

4705 Rocky (D)F Roddy McDowall-"Rags"-E. Barrier.

4710 Rose of the Rio Grande Movita-John Carroll

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best 65..

4726 Smuggler's Cove (C)F L. Gorcey-H. Hall-G. Dell 66..

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler.. 82..

4715 Stage Struck (D) A Audrey Long-Kane Richmond 71... 6/13/48 . . . . .b5/15/4»

COMING

4809 Big Fight, The J. Kirkwood-L. Errol-D. Bruce 66... 2/20/49

4807 Bomba, the Jungle Boy Johnny Sheffield-Peggy Ann Garner 3/6/49

48iiti Feathered Serpent, The R. Winters-K. Luke-M. Moreland 12/19/48

4810 Fighting Fools L. Gorcey-H. Hall-G. Dell 69... 3/27/49 a8/21/48

4811 Henry, the Rainmaker R. Walburn-W. Catlett-W. Tracy 2/13/49 all/6/48

48uj Incident W. Douglas-J. Frazee-J. Compton 66... 1/23/49 a9/18/48

4805 Jiggs & Maggie in Court Joe Yule-Renie Riano-Wanda McKay 12/12/48

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy . . 81. . .11/28/48 b9/ll/48

4804 Temptation Harbour (D) A Robert Newton-Simone Simon 110... 1/9/49 b3/29/47

4727 Trouble Makers Gorcey-Hall-Dell-Parrish 69... 1/2/ 49 a7/10/48

4808 Tuna Clipper R. McDowall-E. Verdugo 3/13/49

Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54... 7/18/48

4768 Courtin' Trouble Jimmy Wakely-Cannonball Taylor 56. . .11/21/48

4762 Cowboy Cavalier J. Wakely-C. Taylor 7/4/48

Crashing Through Whip Wilson-Christine Larson 12/26/48

4755 Crossed Trails Johnny Mack Brown-Raymond Hatton. 53. . .4/il/4b

4753 Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57... 8/15/48

4756 Frontier Agent Johnny Mack Brown-Raymond Hatton. 56... 5/16/48

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

4861 Gun Runner J. Wakely-C. Taylor-N. Neill 1/16/49

4758 Gunning For Justice J. M. Brown-R. Hatton-E. Finley 55... 11/7/48

4851 Hidden Danger J. M. Brown-R. Hatton-M. Terhune 55... 12/5/48

4764 Outlaw Brand J. Wakely-C. Taylor 58. . .10/24/48

4765 Partners in the Sunset J. Wakely-Cannonball Taylor 53... 5/6/48

Passage West Jimmy Wakely-Dub Taylor 12/26/48

4766 Range Renegades J. Wakely-C. Taylor-C. Larson 54... 6/6/48

4767 Rangers Ride Wakely-Taylor-Belmont 56..

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55..

4763 Silver Trails Wakely-Taylor-Larson 53..

4752 Triggerman Johnny Mack Brown-Raymond Hatton. 56.

76. .
60..

.3/7/48 b5/8/48

.3/14/48

.7/11/48 b9/25/48

.10/10/48 ...blO/30/48
.7/25/48 b6/12/48

. .9/26/48
..10/3/48
. .8/22/48
..6/20/48

82. .
95..
61..
61..

PARAMOUNT CURRENT

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready

4713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan.

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke

4711 Caged Fury (D)F Richard Denning-Sheila Ryan

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85..

4720 Emperor Waltz, The *T (C)F Bing Crosby-Joan Fontaine 103..

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich-J. Lund 116..

4718 Hatter's Castle (D) A R. Newton-J. Mason-D. Kerr 105..

4716 Hazard (C)F P. Goddard-M. Carey-F. Clark 100..

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87..

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101..

4712 Mr. Reckless (D)F W. Eythe-B. Britton-W. Catlett 66..

4803 Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund 81..

4710 Saigon (D) A A. Ladd-V. Lake-D. Dick 94..

4714 Sainted Sisters, The (C-D)A V. Lake-J. Caulfield-B. Fitzgerald 89..

♦804 Sealed Verdict (D) A R. Milland-F. Marly-B. Crawford 83..

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne..- 71..

4723 So Evil My Love (D) A R. Milland-A. Todd-G. Fitzgerald 109..

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90..

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57..

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146..

4719 Waterfront at Midnight (D) A VV. Gargan-M. B. Hughes-R. Travis 63..

COMING

4808 Accused, The (D) A L. Young-R. Cummings-W. Corey

4812 Alias Nick Beal R. Milland-T. Mitchell-A. Totter 93..

Bitter Victory Cummings-Scott-Lynn-Arden

4814 Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix 107..

Daughter of Darkness (D)A Anne Crawford-Maxwell Reed 91..,

4806 Disaster (D)F R. Denning-T. Marshall-D. O'Flynn 60..

4809 Dynamite (D)F W. Gargan-V. Welles-R. Crane 68..

Easy Does It B. Hope-R. Fleming-R. Young

El Paso *C Payne-Russell-Hayes-Hayden

Great Gatsby, The A. I.add-B. Field-B. Sullivan

Heiress, The DeHavilland-Richardson-Hopkins-Clift

Manhandled D. Lamour-S. Hayden-D. Duryea

Mask for Lucretia, A P. Goddard-J. Lund-M. Carey

4810 My Own True Love (D) P. Calvert-M. Douglas-W. Hendrix 84..

One Woman A. Ladd-D. Reed- J. Havoc

9/3/48 ..
.4/9/48 ..
.7/30/48
3/5/48 . .
.7/23/48 .
7/2/48 ..
8/20/48 .
6/18/48 .
5/28/48 .
.10/8/48 .
.11/19/48
3/26/48 .
.10/22/48
3/12/48 .
4/30/48 .
.11/5/48 .
6/11/48 .
.8/6/48 ..
9/24/48 .
5/14/48 .
4/2/48 ..
6/25/48 .

1/14/49 .
3/4/49 ..

.b6/19/48
.b2/21/«a

.b2/14/48
..b5/8/4l
..b5/8/48
.b6/19/48
.b4/17/48
.b3/20/48
.b8/21/48
.b9/ll/48
.b2/28/48
.b7/17/48
..b2/7/«
.b3/ 13/48
.b9/ll/48
.b4/17/48
.b3/13/48
.b7/31/48
.b3/13/48
.b9/27/47
. .b5/8/«

.bll/20/48
. .a9/25/48

4/15/49

12/2/48

1/28/49

. .al/31/48
. .b2/28/48
.bl0/23/48

.bll/20/48

.a6/12/48
.38/21/48

2/4/49

.a9/25/48
.38/16/47
.39/25/48

4807 Paleface The *T (C)F B.Hope-J.Russell-R.Armstrong 91 ... 12/24/48 ...bl0/23/48

Samson and Delilah »T H. Lamarr-V. Mature-G. Sanders i'AilH

Sin of Abby Hunt C. Rains-M. Carey-W. Hendrix

Sorrowful Jones Bob HoDe-Lucille Ball.....

Special Agent W. Eythe-L. Elliott-C. Mathews a6/26/48

4813 Streets of Laredo *T M. Carey-W. Holden-W, Bendix 3/25/49 a9/25/48

Top O'the Morning B. Crosby-B. Fitzgerald-E. Crowe

4811 Whispering Smith *T A. Ladd-R. Preston-B. MarshaU 88.

63.

62.
48.

.2/18/49 a6/14/47

Trade
Shown

.May '48 D4/3/48

.Dec. '47 ...bll/23/46

.June '48 ....b4/ 10/48

.Sept. '48 D9/4/48

Sept. '48 D2/7/48

.Nov. '48 a7/3/48

.June '48
.Mar. '48
.Sept. '48
. June '48
.Mar. '48
.June '48

.D5/15/48
.D3/13/48
.b7/31/48
.b5/22/48
.b3/13/48
blO/25/47

7/8/48 b5/22/48

Mar. '48 b3/6/48

9/3/48

June '48 b6/26/48

Sept. '48 ....b2/14/48

July '48 b6/26/48

Nov. '48 b8/7/48

July '48 b5/15/48

Oct. '48 b8/28/48

Nov. '48 b9/4/48

May '48 b4/3/48

Nov. '48 b6/26/48

Aug. '48 b8/7/48

Aug. '48 ....b7/24/48

RKO RADIO CURRENT

814 Arizona Ranger, The (D)f! T. Holt-J. Holt-N. Leslie

851 Best Years of Our Lives F. March -M. Loy-D. Andrews 172

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas 86

805 Bodyguard (My) A L- Tierney-P. Lane-P. Reed

807 Design for Death (Doc)F Japanese Cast

Enchantment David Niven-Teresa Wright

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman 93

870 Fort Apache (D) A J. Wayne-H. Fonda-S. Temple 127

862 Good Sam (C)F Gary Cooper-Ann Sheridan 114

819 Guns of Hate (W)F Tim Holt-Nan Leslie.............. 61

868 I Remember Mama (C-D)F I. Dunne-B. Bel Geddes-O. Homolka. . .134

864 Le Silence est D'Or (C)A Maurice Chevalier-M Dernen. 89

891 Melody Time -*T (M)F R- Rogers-D. Day-Andrews Sisters 75

869 Miracle of the Bells (D) F. MacMurray-Valli-F. Smatra 120

804 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120

822 Mystery in Mexico (My)F W. Lundigan-J. White-R. Cortez 65

803 Pearl, The (D) A P. Armendariz-M. E. Marques 78

821 Race Street (D) A G. Raft-W. Bendix-M. Maxwell 79

901 Rachel and the Stranger (D)F .' L. Young-W. Holden-R. Mitchum 92

817 Return of the Badmen (W)A Randolph Scott- Anne Jeffreys 90

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92

813 Tarzan and the Mermaids (D)F Weissmuller- Joyce-Christian 67

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95

902 Variety Time (Vaudeville) F Kennedy-Errol-Carle 59

961 Velvet Touch, The (D)A Russell-Germ-Trevor-Greenstreet 97.

COMING

Baltimore Escapade R. Young-S. Temple-J. Agar a8/21/48

909 Blood on the Moon (W)F R. Mitchum-B. Bel Geddes-R. Preston. 87 bll/13/48

Boy With Green Hair, The (D)F P. O'Brien-R. Ryan-B. Hale 82 bll/20/48

Brothers in the Saddle T. Holt-R. Martin-R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

908 Every Girl Should Be Married (C)F C. Grant-F. Tone-D. Lynn 84 bll/13/48

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin-Martha Hyer

910 Indian Agent (W)F T. Holt-N. Beery, Jr.-R. Martin 64 bll/13/48

Interference Mature-Ball-Scott-Tufts a9/ll/48

It's Only Money F. Sinatra- J. Russell-G. Marx

Joan of Arc *T (D)F I. Bergman-J. Ferrer-F. L. Sullivan 145 blO/23/48

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias a7/5/47

Long Denial, The M. O'Hara-M. Douglas-B. Williams a6/5/48

Mr. Joseph Young of Africa Johnson- Armstrong-Toomey-Moore

Roseanna McCoy F. Granger- J. Evans-R. Basehart

Roughshod (D) R. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt-Richard Martin

Sam Wynne Martha Scott- Jeffrey Lynn

Set-Up, The Robert Ryan-Audrey Totter

She Wore a Yellow Ribbon John Wayne- Joanne Dru

992 So Dear to My Heart *T B. Driscoll-L. Patten

Stagecoach Kid Tim Holt-Richard Martin- Jeff Donnell

Tarzan's Fountain of Youth L. Barker-B. Joyce-E. Ankers a8/21/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window. The B. Hale-B. Driscoll-A. Kennedy a3/15/48

Rel

REPUBLIC CURRENT Date

719 Angel In Exile Carroll -Mara-Gomez-Bedoya 90... 9/3/48 a7/17/48

720 Angel on the Amazon Brent-Ralston-Aherne-Bennett 86... 11/1/48 a8/28/48

728 Bill and Coo *U (N)F George Burton's Birds 61... 3/28/48 M2/27/47

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow 60. . .10/24/48 b9/4/48

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke , 60.

732 Eyes of Texas *U (W)F R. Rogers-Trigger-L. Roberts 70.

715 Gallant Legion, The (W)F W. Elliott-J. Schildkraut-A. Booth. 88.

734 Grand Canyon Trail *U R. Rogers-A. Devine-J. Frazee 67.

707 Heart of Virginia (D)F Janet Martin-Robert Lowery 60.

710 I, Jane Doe (D)F R. Hussey-J. Carroll-V. Ralston 85.

705 Inside Story, The (C-D)F M. Hunt-W. Lundigan-C. Winnlnger... 87... 3/14/48 D3/27/48

709 King of the Gamblers (D A Janet Martin -William Wright 60... 5/10/48 b6/5/48

706 Lightin' in the Forest (D)F L. Roberts-D. Barry-W. Douglas 58

Sp. Macbeth (D) A O. Welles- J. Nolan-D. O'Herlihy 107

.8/10/48 b7/31/48

.7/15/48 b7/24/48

7/25/48 b5/29/48

.11/15/48 ...all/13/48

.4/25/48 b5/8/48

.5/25/48 b5/ 15/48

704 Madonna of the Desert (D)F L. Roberts-D. Castle-D. Barry.

714 Moonrise (D) A D. Clark-G. Russell-E. Barrymore.

733 Nighttime in Nevada (W)F R. Rogers-Trigger-A. Mara

708 Old Los Angeles (W) W. ElUott-J. Carroll-C. McLeod.

.3/25/48 D4/24/48

.10/1/48 . . . .blO/16/48

.2/23/48 b3/13/48

.10/1/48 b9/ll/48

.8/29/48 blO/30/48

.4/25/48 al/17/48

.9/11/48 b9/4/48

.5/31/48 b6/5/48

.8/28/48

6/28/48 b7/17/48

60.
90.

67.
88.

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61.

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60.

718 Sons of Adventure Russel Hayden-Lynne Roberts 60.

712 Train to Alcatraz (D) A D. Barry-J. Martin-W. Phipps 60.

731 Under California Stars *U (W)F R. Rogers-J. Frazee-A. Devine 70... 5/1/48 b5/15/48

COMING

Daughter of the Jungle L. Hall- J. Cardwell-S. Leonard 2/8/49 al0/30/48

Duke of Chicago T. Brown-A. Long-P. Harvey 3/5/49

Far Frontier, The *U R. Rogers-Trigger-G. Davis 12/29/48 a9/25/48

Homicide for Three (D) A A. Long-W. Douglas-G. Withers 60... 12/8/48 bll/20/48

Last Bandit, The *T W. Elliott-A. Booth-A. Devine 3/28/49 alO/30/48

Montana Belle Jane Russell-George Brent

721 Plunderers, The *U (W)F R. Cameron-I. Massey 88. ..12/1/48 bll/6/48

Red Pony, The *T (D) M. Loy-R. Mitchum-L. Calhern alO/25/47

Rose of the Yukon S. Brodie-M. Dell-W. Wright 1/5/49 a9/25/48

Wake of the Red Witch Wayne-Russell- Young-Mara 1/1/49 a9/25/48

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack 60..

654 California Firebrand "U (W)F Monte Hale-Adrian Booth 63.,

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons 60..

758 Denver Kid, The A. Lane-E. Waller 60.

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller 60.

7B6 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller 60..

862 Renegades of Sonora A. Lane-E. Waller-R. Barcroft 60..

Sheriff of Wichita A. Lane-L. Wilde-R. Barcroft 1/22/49

741 Son of God's Country (W)F Monte Hale-Pamela Blake 60... 9/15/48 b9/25/48

861 Sundown in Santa Fe A. Lane-E. Waller 60... 11/5/48

fir><3 Timber Trail *U (W)F M. Hale-L. Roberts-J. Burke 67... 6/15/48 b7/10/48

V ■ Under Colorado Skies *U Monte Hale-Adrian Booth 65. .. 12/15/47 ...M2/27/47

.4/15/48 b5/8/48

.4/1/48 b5/8/48

.5/13/48 b5/29/48

.10/1/48

.9/15/48 b9/ll/48

.7/25/48

.11/24/48

SHOWMEN'S TRADE REVIEW

Title

Company

Music Man Mono.

Mutineers, The Col.

«ly Brother Jonathan Mono.

My Dear Secretary UA

My Dream Is Yours Wl

My Own True Love Para.

Mystery m Mexico RKO

N

Naked City U-l

Neptune's Daughter MGM

Nicholas Nickelby U.-l

Night Beat WB

Night Has a Thousand Eyes Para.

Night Unto Night WB

Night Wind 20th-Fox

Nighttime in Nevada Rep.

No Minor Vices MGM

Noose Hangs High EL

Northwest Stampede EL

October, Man, The EL

O'Flynn, The U-I

Old Los Angeles Rep.

Oliver Twist ^ EL

Olympic Cavalcade UA

Olympic Games of 1948 EL

On an Island With You MGM

One Last Fling WB

One Night With You UI

One Sunday Afternoon WB

One Touch of Venus U-l

Open Secret EL

One Woman Para,

Out of the Storm Rep.

Outpost in Morocco UA

Paleface Para.

Parole E-L

Pearl, The RKO

Piccadilly Incident MGM

Pirate, The MGM

Pitfall UA

Plot to Kill Roosevelt, The UA

Plunderers, The Rep.

Port Said Coi

Portrait of Jennie SKO

Prairie, The SG

Prejudice Ind,

Prince of Foxes 20th- Fox

Race Street RKO

Rachel and the Stranger RKO

Racing Luck Cot

Raw Deal EL

Red Canyon U-I

Red Pony, The Rep.

Red River UA

Red Shoes, The EL

Red Stallion in the Rockies EL

Reign of Terror EL

Return of the Badmen RKO

Return of October CoL

Return of Wildfire SGP

Ride, Ryder, Ride EL

Riders of the Whistling Pines CoL

River Lady v. U-I

Road House 20th-Fo»

Rocky Mono.

Rogues' Regiment U-I

Romance on the High Seas WB

Rope WB

Rose of the Rio Grande Mono.

Rose of the Yukon Rep.

Roseanna McCoy RKO

Rough Sketch Cot

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col

Rusty Saves a Life CoL

Ruthless EL

Saigon Para

Sainted Sisters Par>

Sam Wynne RKO

Samson and Delilah Para.

Sand 20th-Fox

Saraband for Dead Lovers EL

Saxon Charm, The U-I

Scudda Hoo, Scudda Hay 20th-Fox

Sealed Verdict Para.

Search, The MGM

Secret Garden, The MGM

Secret Land, The MGM

Secret Service Investigator Rep.

Set-Up, The RKO

Shaggy Para.

Shanghai Chest. The Mono

She Wore a Yellow Ribbon RKO

Shed No Tears EL

Shep Comes Home SGP

Shockproof Col.

Silent Conflict UA

Silver River WB

Sin o( Abby Hunt Para.

Singin' Spurs CoL

Sinister Journey UA

Siren of Atlantis UA

Sitting Pretty 20th-Fo»

Sixteen Fathom" Deep Mono

Sleeping Car to Trieste EL

Slightly French Col

Smart Girls Don't Talk WB

Smart Woman Allied

Smueelers Cove Mono

Snake Pit, The 20th- Fox

Snowbound U-I

So Evil My Love Par*

Sofa T

SHOWMEN'S TRADE REVIEW

Title Company

Somewhere in the City WB

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones Para.

S. O. S. Submarine SGP

So This Is New York UA

South of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stagecoach Kid RKO

Stallion Canyon Astor

Stampede AA

State of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Stratton Story, The EL

Street With No Name 20th-Fox

Streets of Laredo Para.

Strike It Rich Allied

Summer Hol'-^y MGM

Sun Comes Up, The MGM

Sword 01 the Avenger EL

T

Take Me Out to the Ball Game. . .MGM

Tap Roots U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Task Force iiWB

Temptation Harbour Mono.

Tenth Avenue Angel M9rM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th-Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets • FC

They Live By Night RKO

Thirteen Lead Soldiers 20th-Fox

This Side of the Law ..WB

This Was a Woman 20th-Fox

Three Daring Daughters, The MGM

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life .UA

To the Victor WB

Too Late for Tears ■ • UA

Top O'the Morning ori

Trail of the Mounties SG

Train to Alcatrax Rep.

Triple Cross 20th-Fox

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th- Fox

Tucson 20th-Fox

Tulsa EL

Tuna Clipper Mo™"

Two Guys from Texas WB

u

Unconquered Pan.

Under California Stars Rep.

Under Capricorn WB

Undercover Man CoL

Unfaithfully Yours 20th-Fox

Unknown Island FC

Untamed Breed, The CoL

Up in Central Park U-I

Urubu UA

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle, The UA

w

Wake of the Red Witch Rep.

Walking Hills CoL

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile CoL

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me.20th-Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc' Robbin? UA

Wild Bill Doolin Col.

Will It Happen Again 7 FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The 20th-Fox

Winslow Boy, The..., 20th-Fox

Winter Meeting WB

Woman Hater U-I

Woman in White WB

Words and Music MGM

Y

YeUow Sky 20th-Fox

You Gotta Stay Happy U-I

Younger Brothers. The WB

You're My Everything 20th-Fox

z

Zamba Ind.

.10/17/48
.12/3/48

..blO/16/48

..Mar. '48 ...bll/29/47

.May '48 b2/28/4i

.Oct. '48 b9/ll/48

.May '48
.Nov. '48

, .Nov. '48
.Mar. '48

..July '48

.b4/10/48

...blO/30/48

.b2/28/48

..b8/14/48

.June '48 b6/5/«

..Sept. '48 b9/4/4«

..Oct. '48 b9/18/48

..July '48 b7/3/4>

..Sept. '48 b5/29/48

.Aug. '48 b8/7/4l

.Sept. '48 ...bl0/16/47
.May '48 b4/10/4»

.Sept. '48
.Mar. '48
.June '48
.June '48
.Mar.
.May

.b6/19/48
bl 1/15/47
.D5/22/48
.b4/24/48

48 b3/6/48

48 b5/8/48

SCREEN GUILD PRODUCTIONS

4808 Dead Man's Gold L. LaRue-F. St. John-P. Stewart 58... 9/10/48

Frontier Revenge Lash LaRue-Fuzzy St. John

4804 Harpoon J. Bromfield-A. Louis 85... 9/24/48

Highway 13 R. Lowery-P. Blake-H. Brooke

I Shot Jesse James P. Foster-B. Britton-J. Ireland

4802 Jungle Goddess (D)F G. Reeves-W. McKay-Armida 62. ..8/13/48 bll/13/48

Last of the Wild Horses J. Ellison-M. B. Hughes-J. Frazee 11/4/48 al0/16/48

4807 Mark of the Lash L. LaRue-A. St. John 58. . .10/29/48

4805 Mozart Story, The H. Holt-W. Markus 94... 10/8/48 alO/9/48

Outlaw Country Lash LaRue-Fuzzy St. John-P. Stewart

4705 Prairie, The (D) L. Aubert-A. Baxter 68... 8/6/48 al2/27/47

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes 81... 8/13/48 b8/21/48

4802 S.O.S. Submarine (D)F Italian Navy 71.

4810 Shep Comes Home Robert Lowery-Lanny Rees 62.

Son of a Bad Man Lash LaRue-Fuzzy St. John

Son of Billy the Kid Lash LaRue-Fuzzy St. John

4809 Thunder in the Pines George Reeves-Ralph Byrd 62. . .11/25/48

iwa Trail of the Mounties R. Hayden-Jennifer Holt 42... 2/21/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F. C. Grant-M. Loy-M. Douglas 94... 3/25/48 b3/17/4»

Portrait of Jennie (D) J. Jones-J. Cotten-E. Barrymore all/1/47

20TH-FOX CURRENT 1947-'48

809 An Ideal Husband *T (C-D)A P. Goddard-M. Wild.ing-D. Wynyard... 96..

820 Anna Karenina (D)A V. Leigh-R. Richardson-K. Moore 110..

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn 99..

817 Arthur Takes Over (C)F Lois Collier-Richard Crane 63..

846 Belle Starr's Daughter (W)F G. Montgomery-R. Cameron-R. Roman. 87..

847 Bungalow 13 ....Tom Conway-Margaret Hamilton 65..

807 Challenge, The (D)F T. Conway-J. Vincent-R. Stapley 68..

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield 62.

819 Counterfeiters, The (My) A John Sutton-Doris Merrick 74..

839 Creeper, The (My) A E. Cianelli-O. Stevens-J. Vincent 68.

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark 95..

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero 85.

822 Escape (D) A Rex Harrison-Peggy Cummins 78..

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray 68..

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde 139..

815 Fury at Furnace Creek (W) V. Mature-C. Gray 88..

840 Gay Intruders, The (C)A John Emery-Tamara Geva 68..

806 Gentleman's Agreement (D)F G. Peck-D. McGuire-J. Garfield 118..

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild 89..

818 Green Grass of Wyoming *T (D)F P. Cummins-C. Coburn-R. Arthur 89..

808 Half Past Midnight (D)F K. Taylor-P. Knudsen-J. Sawyer 69..

816 Iron Curtain, The (D)A D. Andrews-G. Tierney-J. Havoc 87..

848 Jungle Patrol (D) A K. Miller-A. Franz-R. Ford 72..

813 Let's Live Again (D)F J. Emery-J. Millican-T. Holmes 68..

837 Luck of the Irish, The (C)F T. Power-A. Baxter-C. Kellaway 99..

812 Meet Me at Dawn (C)A W. Eythe-S. Holloway-B. Campbell 89..

824 Mine Own Executioner (D)A B. Meredith-K. Moore-D. Gray 102..

843 Night Wind (D)F Flame-Charles Russell 68..

844 Road House (D)A Lupino-Wilde-Holm-Widmark 95.

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan 91.

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan... 95.

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb 84..

836 That Lady in Ermine »T (M) A B. Grable-D. Fairbanks, Jr 89. .

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer 66.

826 Walls of Jericho, The (D) A Wilde-Darnell-Baxter-Douglas 111.

845 When My Baby Smiles at Me *T (C)F B. Grable-D. Dailey-J. Oakie 98..

829 Winner's Circle, The (Doc)F Johnny Longden-Morgan Farley 75..

COMING

Affairs of Adelaide, The Dana Andrews-Maureen O'Hara

Beautiful Blonde From Bashful Bend *T Grable-Romero-Vallee-San Juan

Bonnie Prince Charlie *T (D)F D. Niven-M. Leighton-J. Campbell 136 bll/13/48

Canadian Pacific *C Randolph Scott-Jane Wyatt al0/16/48

Chicken Every Sunday D. Dailey-A. Young-C. Holm a7/17/4t

Down to the Sea in Ships R. Widmark-C. KeUaway-D. Stockwell alO/9/48

Fallen Idol, The (D) A M. Morgan-R. Richardson-B. Henrey... 92 b8/28/48

Fan, The Crain-Sanders-Carroll-Greene a7/24/48

Hard Bargain R. Conte-Ji Oakie-V. Cortese

I Was a Male War Bride Cary Grant- Ann Sheridan

Letter to Three Wives Darnell-Crane-Lynn-Sothern 103 a7/17/48

Man About the House, A M. Johnson-D. Gray-K. Moore 94 b6/28/47

Miss Mink of 1949 Jimmy Lydon-Lois Collier-Richard Lane

Mother Is a Freshman *T(C) L. Young- V. Johnson-R. Valleee a9/25/48

Mr. Belvedere Goes to College Clifton Webb-Shirley Temple

Prince of Foxes T. Power-O. Welles- W. Hendrix alO/2/48

Sand *T M. Stevens-C. Gray-C. Grapewin a7/17/48

Snake Pit, The (D) A O. de Havilland-M. Stevens-L. Genn...l08 bll/6/48

That Wonderful Urge T. Power-G. Tierney-R. Gardiner 82 a6/19/48

This Was a Woman (D)A Sonia Dresdel-Barbara White a6/19/48

Triple Cross T. Conway-S. Brodie-B. Billingsley

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts 63... Dec. '48 ....a6/19/48

Tucson J. Lydon-P. Edwards-C. Russell a7/17/48

850 Unfaithfully Yours (C)A Harrison-Darnell-Lawrence-Vallee 105. . .Dec. '48 blO/2/48

While I Live (D) A T. Walls-C. Evans-C. Raye 85 blO/18/47

Winslow Boy. The (D)F R. Donat-Sir C. Hardwicke-B. Radford. 117 b9/ll/48

849 Yellow Sky G. Peck-A. Baxter-R. Widmark 98... Dec. '48 a7/17/48

You're My Everything *T D. Dailey-A. Baxter-A. Revere

UNITED ARTISTS CURRENT

Angry God, The (D)F A. Parla-C. Ortega-M. Forastierl 57. . .10/22/48 ...blO/30/48

Arch of Triumph (D) A Sp I. Bergman-C. Boyer-C. Laughton 120... Mar. '48 b2/21/48

Four Faces West (D)F J. McCrea-F. Dee-C. Bickford 90... 5/15/48 D5/15/48

Henry the Fifth (D)F *T L. Olivier-R. Asherson ..134 b4/27/48

Here Comes Trouble »C (C)F B. Tracey-J. Sawyer-E. Parnell 50... 4/9/48 M/17/4i

High Fury (D)F Madeleine Carroll-Ian Hunter 71. . .11/19/48 D3/29/47

Laff-Time W. Tracy-P. Morgan-E. Janssen 110... 4/9/48

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65... Apr. '48 ....bl/24/«

Olympic Cavalcade Olympic Stars July '48

Pitfall (D) A D. PoweU-L. Scott- J. Wyatt 80... 8/19/48 b8/7/48

Plot to Kill Roosevelt, The (D)F Derek Farr-Marta Labarr... , 83.

Red River (D)F J. Wayne-M. Clift-W. Brennan 125.

Silent Conflict (W)F W. Boyd-A. Clyde-R. Brooks 61.

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80.

Texas, Brooklyn, and Heaven (C)A G. Madison-D. Lynn-J. Dunn 76.

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney 109.

Urubu (D)F Native Cast 66.

Vicious Circle (D) A Conrad Nagel 77.

Who Killed 'Doc' Robbin? »C (C)F V. Grey-D. Castle-G. Zucco 51.

COMING

Africa Screams B. Abbott-L. Costello-H. Brooks

.Nov. '48 b9/25/48

.Apr. *48 b3/6/48

.Sept. '48 b9/4/4l

.Apr. '48 ....b3/20/48
.July '48 M2/6/47

..Oct. '48 b9/25/48

.Nov. '48 b9/25/48

.July '48 b6/26/48

..Apr. '48 b3/6/48

.Apr. '48 b2/28/4i

..Aug. '48 ....b7/17/4«

..Apr. '48 b6/5/48

. .Aug. '48
. .Nov. '48
. .Aug. '48

..b7/10/48
. .bll/6/48
..b6/19/4l

.10/22/48 ....bll/6/48

.8/26/48 b7/17/48

.Apr. '48 ....b4/17/4i
.May '48 ....b5/15/4t

.8/11/48 b7/17/48

.5/27/48 D5/29/48

.8/16/48 b8/21/«

.7/24/48 D5/29/48

.Apr. '48 b5/8/4t

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers... 90 b9/*/4»

Borrowed Trouble William Boyd-Andy Clyde

Cover-Up W. Bendix-D. O'Keefe-B. Brltton a8/21/4*

Dan Patch D. O'Keefe-G. Russell-C. Greenwood

Dead Don t Dream, The (W) W. Boyd-A. Clyde

False Paradise Wm. Boyd-Andy Clyde

Gallant Hombre Duncan Renaldo-Leo Carillo

Gay Amigo, The D. Renaldo-L Carrillo-Armida a8/28/4f

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Lauehton 81 D9/18/48

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew a8/21/«

Love Happy Marx Bros.-Massey-Vera Ellen-Hutton

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour alO/9/48

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95 b9/ll/48

Outpost in Morocco George Raft-Akim Tamiroff

Sinister Journey Wm. Boyd-Andy Clyde

Siren of Atlantis Maria Montez-Jean Pierre-Aumont •

Strange Gamble (W) W. Boyd-A. Clyde-R. Brooks al2/13/47

Too Late for Tears Scott-DeFore-Miller-Corey

UNIVERSAL-INTERNATIONAL current

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83..

657 All My Sons (D) A Edward G. Robinson-Burt Lancaster... 94..

656 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.. 90..

663 Bad Sister M. Lockwood-I. Hunter 91..

653 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn 8t...

677 Brothers, The (D) A Patricia Roc-Will Fyffe 98..

•35 Bush Christmas (D)F C. Rafferty-J. Fernside 76..

655 Casbah (D) A Y. DeCarlo-T. Martin-P. Loire 94...

Corridor of Mirrors (D) A E. Portman-E. Romney 105...

658 Dear Murderer (D) A E. Portman-G. Gynt-D. Price 94..

650 Double Life, A (D) A R Colman-S. Hasso-E. O'Brien 104..

Dulcimer Street (D)A R- Attenborough-A. Sim-F. Compton. . .112. .

End of the River, The (D)A. Sabu-Bibi Ferreira 86...

665 Feudin', Fussin' and A-Fightin" °- O'Connor-M. Main-P. Kilbride 78..

672 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90i,2.

•79 Holiday Camp M. Lockwood-P. Roc-D. Price 96..

Kiss the Blood Off My Hands (D) A J. Fontaine-B. Lancaster-R. Newton 79..

669 Larceny (D) A J. Payne-J. Caulfield-D. Duryea 89..

659 Letter from an Unknown Woman (D) A Joan Fontaine-Louis Jourdan 90...

666 Man-Eater of Kumaon (D)F Sabu-W. Corey- J. Page 80..

667 Mr. Peabody and the Mermaid (C)A W. Powell-A. Blyth-I. Hervey

651 Naked City, The (D) A B. Fitzgerald-H. Duff-D. Hart

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes

One Night With You (C)F Nino Martini-Patricia Roc

670 One Touch of Venus (C)A... R- Walker-A. Gardner-D. Haymes.

89.
. 96..
.105..
. 92..
. 81..

July '48 b7/3/48

May '48 ....b2/21/48
May '48 ....b3/13/48

July '48 M2/6/47

Apr. '48 ....bl/31/48

b5/24/47

bll/29/47

Apr. '48 b3/6/48

b3/27/48

May '48 b6/7/48

Mar. '48 bl/3/48

Nov. '48 b8/7/48

June '48 ...bll/29/47

July '48

..Sept. '48 ..b8/28/48
Mar. '48 ....b8/23/47
Nov. '48 ...bl0/16/48

Aug. '48 b8/7/48

June '48 ....b4/ 10/48
July '48 ....b6/19/48

Aug. '48
Mar. '48

661 River Lady *T (D) A Y. DeCarlo-D. Duryea 78..

Rogue's Regiment (D) A D. Powell-M. Toren-V. Price 86..

671 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88..

Snowbound R. Newton-D. Price 86..

668 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109..

662 Up in Central Park (C)F D. Durbin-D. Haymes- V. Price 87..

.b7/10/48
.bl/24/48

b3/22/47

b5/l/48

Aug. '48 ....b8/21/48

June '48 b5/8/48

Nov. '48 blO/2/48

Sept. '48 ... .b9/4/48

Aug. '48
June '48

. .b6/26/48
..b5/29/48

COMING

Amboy Dukes, The P. Fernandez-Al Ramsen-B. Whiting

Calamity Jane & Sam Bass *T Yvonne DeCarlo-Howard Duff

Countess of Monte Cristo (C)F S. Henie-O. San Juan-D. Hart Dec. '48 bll/6/48

Criss Cross B. Lancaster-Y. De Carlo-D. Duryea a9/18/48

Family Honeymoon C. Colbert-F. MacMurray a8/14/48

Sp. Hamlet (D)F Laurence Olivier- Jean Simmons 150 b5/15/48

Life of Riley.... W. Bendix-R. DeCamp-J. Gleason

673 Live Today for Tomorrow (D) A F. March-E. O'Brien-F. Eldridge 91... Jan. '49 b8/28/48

Ma and Pa Kettle M. Main-P. Kilbride-R. Long

Mexican Hayride Abbott & Costello Dec. '48 7/17/47

O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Red Canyon A. Blyth-H. Duff-G. Brent a8/14/48

You Gotta Stay Happy (C)F J. Fontaine-J. Stewart-E. Albert 100. . .Jan. '49 ...blO/30/48

Woman Hater (C)A S. Granger-E. Feuillere-R. Squire 105 bll/13/48

WARNER BROS. CURRENT

719 April Showers (C)F J. Ca'rson-A. Sothern-R. Alda.. 95... 3/27/48 b3/13/48

727 Big Punch, The (D) A W. Morris-L. Maxwell-G. MacRae 80... 6/26/48 b5/29/48

732 Embraceable You (D) A D. Clark-G. Brooks-S. Z. Sakall 88... 8/21/48 b7/31/48

806 Fighter Squadron *T (Spectacle)F E. O'Brien-R. Stack-T. D'Andrea 96.

717 I Became a Criminal (D)A Sally Gray-Trevor Howard 78.

«04 Johnny Belinda (D) A J. Wyman-L. Ayres-C. Bickford 104.

805 June Bride (C)F B. Davis-R. Montgomery-F. Bainter 90.

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall 101.

702 Life With Father (C)F W Powell-I Dunne-E Taylor 118.

99.
80.

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore.

802 Rope *T (D) A J. Stewart- J. Dall-F. Granger.

725 Silver River (W)A Errol Flynn-Ann Sheridan 107.

803 Smart Girls Don't Talk (D) A V. Mayo-B. Bennett-R. Hutton 81.

720 To the Victor (D) A D. Morgan-V. Lindfors-V. Francen 101.

801 Two Guys From Texas *T (C)F J. Carson-D. Morgan-D. Malone 86.

726 Wallflower (C)F j. Reynolds-R. Hutton-J. Paige 77.

721 Winter Meeting (D) A B. Davis-J. Davis-J. Paige 100.

724 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet 109.

.11/27/48 ...bll/20/48

.3/6/48 b7/12/47

.10/23/48 ....b9/18/48
.11/13/48 ...blO/23/48

.7/31/48 b7/10/48

.8/14/48 b8/16/47

.7/3/48 b6/12/48

.9/25/48 b8/28/48

.5/29/48 b5/8/48

.10/9/48 b9/18/48

.4/10/48 b4/3/48

.9/4/48 b8/7/48

.6/12/48 b5/22/48

.4/24/48 b4/ 10/48

.5/15/48 b4/24/48

COMING

Adventures of Don Juan *T (H-R) Errol Flynn-Viveca Lindfors a2/7/48

Cleopatra Arms David Niven-Jane Wyman a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone

809 Decision of Christopher Blake, The (D) A. Smith-R. Douglas 75. .. 12/23/48 ...al0/ll/47

Flamingo Road , J. Crawford-G. George-G. Michael

Flaxy Martin Z. Scott-V. Mayo-D. Kennedy a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey a8/28/48

Girl from Jones Beach, The V. Mayo-R. Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris-J. Paige-B. Bennett alO/2/48

It's a Great Feeling *T D. Morgan-J. Carson-D. Day

Idol of Paris (D) A Michael Rennie-Beryl Baxter 105 b2/28/48

John Loves Mary Reagan-Carson-Neal-Morris a5/l/48

Kiss In the Dark Jane Wyman-David Niven

Look for the Silver Lining *T J. Haver-R. Bolger-G. MacRae ... . . . . . \ a7/3/48

Montana *T Errol Flynn- Alexis Smith

My Dream Is Yours *T Carson-Day-Bowman-Arden . . . . .a6/26/48

Night Beat W. Douglas-A. Hale-R. Alda a8/28/48

Night Untn Night (D) Ronald Reagan-Viveca Lindfors a5/10/47

One Last Fling A. Smith-Z. Scott-J. Backus 90... 1/1/49 a5/22/48

810 One Sunday Afternoon *T Dennis Morean-Janis Paige a5/22/48

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign an*
U. S. origin not distributed by ma-
jor outlets. Titles are followed, in
parentheses, by name of country of
origin and U. S. national distributor;
names of stars, running time, an*
date of issue in which review ap-
peared, in that order.

A FRIEND WILL COME TONIGHT
(Lopert) Michel Simon, Madeleine
Sononge. 92. b7/17/48.

ALL'S WELL (U. S. -Independent)

D. Lamour-C. Laughton

BLIND DESIRE (France-Dlsclna
Int'l) Jean-Louis Barbault-Edwig*

Feuillere. 88. b6/12/48.

BLIND GODDESS, THE (England)

E. Portman - H. Williams. 88.
b9/25/48

BRIGHTON ROCK (England). R.
Attenborough - H. Baddeley. 92.
bl/3/48

CESAR (France - Siritzky Int'l).
Raimu-P. Fresnay. 120. bll/6/48

CHAMPION (U. S. - Independent) .
K. Douglas-M. Maxwell.

CONCERT MAGIC (U. S.-Concert
Film Corp.) Y. Menuhin-E. Beal.
72. blO/23/48

DAMNED. THE (France-Dlsclna)
H. Vidal-F. Marley. 105. b5/l/48

DAY OF WRATH (Denmark-
Schaefer). L. Movin-T. Roose. 100.
b5/l/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mal-
carini. 95. b5/29/48

FOOLISH HUSBANDS (France -
Siritzky Int'l) . F. Gravet-M. Presle.
106. bll/6/48

FOUR STEPS IN THE CLOUDS
(Italy - Distinguished Films). G.
Cervi-A. Benetti. 88. bll/6/48

FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81.
b8/28/48

FRIC-FRAC (France-Oxford). Fer-
nandel-Arletty. 90. b6/5/48

GHOSTS OF BERKELEY SQUARE
(England). R. Morley-F. Aylmer.
90. bll/r/47

GREEN PROMISE (U. S.-Independ-
ent). W. Brennan-M. Chapman.

GUINEA PIG, THE (England). R.
Attenborough-S. Sim. 99. blO/30/48

HONORABLE CATHERINE, THE
(France - European Copyrights,
Inc.) E. Feuillere-A. Luguet. 85.
b9/25/48

ILLEGALS, THE (U. S.-Mayer-
Burstyn) T. Torres-Y. Mikalo-
witch. 75. b7/10/48

JENNY LAMOUR (France - Vog
Films) L. Jourdan-S. Renant. 102.
b2/14/48

LIFE AND LOVES OF TCHAIKOV-
SKY (Germany -UFA). H. Stuewe-
Z. Leander. 85. bll/6/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond.
101. blO/2/48

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoll.

93. b9/25/48

LOVES OF JOANNA GODDEN,
THE (England). G. Withers - J.
Macalium. 85. b6/21/47

LOUISIANA STORY (U. S.-Lopert
Films) J. Boudereaux-L. Le Blanc.
77. blO/2/48

MAN ON THE EIFFEL TOWER
(U. S. -Independent) C. Laughton-

F. Tone.

MARK OF CAIN, THE (England).

E. Portman-S. Gray. 88. bl/17/48

MARIUS (France-Siritizky Int'l>.
Raimu-P. Fresnay. 128. b5/15/48

MONTECASSINO (Italy-Supernlm) .
A. Lolli-G. Severi. 93. bll/6/48

MRS. FITZHERBERT (England). P.
Graves-J. Howard. 99. b2/14/48

NAIS (France-Siritizky-Int'l) . Fer-
nandel-J. Pagnol. 105. b6/19/48

PAISAN (Italy-Mayer-Bur.) C.
Sazio-R. Von Loon. 118. b2/28/48

PORTRAIT OF INHOCENCI
(France-Slritzky-Int'l) Louis Car-
letti-Gilbert Gil. 90. b6/12/48.

PREJUDICE (U. S.-Independent) D.
Bruce-B. Edwards. a9/25/48

PRIVATE LIFE OF AN ACTOR
(France - Siritzky) . S. Guitry - L.
Marconi. 102. b9/18/48

QUIET WEEKEND (England-Distin-
guished) D. Farr-F. Cellier. B3
D8/28/48

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich-J. Gabin. 90
b6/5/48

RUY BLAS (France-Discina Int'l).

D. Darrieux-J. Marais. 87. blO/30/48
SHOWTIME (England-English

Films). A. Todd-R. Greene. 91

D6/5/48

SPIRIT AND THE FLESH, THE
(Italy-Variety) G. Cervi-D. Sassoli

98. b8/28/48
STORY OF LIFE, THE (U. S.-Cru-

sades) J. Crehan-W. McKay. 6't

b7/ 10/48

STRANGE VICTORY (U. S.-Target;
V. Richardson-C. McGregor. 73
b7/24/48

SYMPHONIE PASTORALE (France-
Film Rights). M. Morgan-P. Blan-
char. 105. blO/9/48

THEY ARE NOT ANGELS (France-
Siritzky-Int'l) . P. Blanchard-R
Bussieres. 130. b5/29/48

WEAKER SEX, THE (England). U.
Jeans-C. Parker. 84. blO/2/48

WHEN LOVE CALLS (Italy-Super-
film) . G. Bechi-S. Pampanini.
105. bll/6/48

WHERE WORDS FAIL (Argentina-

Lopert) E. Muino-I. Bertini. 90
ba/2R/48

WOMAN HUNT (Italy-Films Int'l).

V. Gioi-A. Checchi. 100. blO/23/48
ZAMBA (U. S.-Independent). J

Hall-G. Cooper.

NEWSREEL SYNOPSES

(Released Wednesday Nov. 24)

MOVIETONE (Vol. 31, No. 93)—
Bikini A-bomb ship sunk by Navy;
Truman on vacation; England honors
Mrs. Roosevelt with degree; 100th anni-
versary of Ft. Bliss ; Display of Aus-
tralian armor; Embroidery fashions;
Sports: Ice skating in heart of N. Y. —
Australian ace girl tumblers — Women
grunt-and-groaners (except Minneapolis)
— Minneapolis Lakers vs. N. Y. Knicker-
bockers (Minneapolis only).

NEWS OF DAY (Vol. 20, No. 223)—
British rejoice over birth of a royal
prince; Navy sinks Bikini A-bomb ship;
New prime minister for Canada; Women
wrestlers ; Football : Cornell vs. Dart-
mouth.

PARAMOUNT (No. 26) — Navy sinks
A-bomb ship ; Trumans in Florida on
vacation ; Canada welcomes new prime
minister; Georgia has nation's youngest
governor; Hats to match gown fashions;
Football: Cleveland Browns vs. San
Francisco 49ers.

UNIVERSAL (Vol. 21, No. 197) —
Navy sinks A-bomb ship; British hail
new prince; Truman meets the press;
Mrs. FDR gets Oxford degree; Can-
ada's new prime minister; Baby contest;
Football: Ala. vs. Ga. Tech.

WARNER PATHE (Vol. 20, No. 28)
— Trumans in Florida; Canada's new
prime minister; Forrestal visits Berlin;
Browns beat Forty-Niners ; Disaster
rides miniature rails; Paris fashions in
gloves ; Variety Club cheers polio vic-
tims; Thanksgiving — under water.

TELENEWS (Vol. 2, No. 47)— Ex-
plosive France; British aroused; New
English liner; Montgomery in Holland;
Rats for bounty; War on V.D.; Kitty
Hawk returns home; Truman greets
Marshall; Mrs. Kosenkina leaves hospi-
tal; Standardize screw threads; Batista
ends exile; Uruguayan president in Bra-
zil; Auto race; Football: S.M.U. -Baylor;
Cleveland-New York.

( Released Saturday, November 27)

MOVIETONE (Vol. 31, No. 94) —
Truman returns; Kansas blizzard: Mrs.
Kosenkina leaves hospital; Aviation:
Giant Constitution — Navy fighter; Foot-
ball — Harvard- Yale: Michigan-Ohio
State; South Carolina-U.C.L.A.

NEWS OF THE DAY (Vol. 20, No.
224) — Kosenkina drama ; Truman re-
turns; Chimps day; Football: Michigan-
Ohio: North Carolina-Duke; Northwest-
ern-Ill.

PARAMOUNT (No. 27)— Navy fight-
er; Film stars to London; Truman
busy; Football: North Carolina-Duke;
Michigan-Ohio; Harvard-Yale.

UNIVERSAL (Vol. 21, No. 198) —
Blizzard hits west; Truman, Marshall
confer; Navy fighter; Football: S. M.U.-
Baylor; Michigan-Ohio; North Carolina-
Duke; Harvard-Yale.

WARNER PATHE (Vol. 21, No. 27) —
Truman; Mrs. Kosenkina; Salvador
Dali; GIs study Russian; Kids' fashions;
Aviation; Baby chimp; Football: Duke-
North Carolina; Michigan-Ohio State.

Somewhere in the City V. Lindfors-E. O'Brien- V. Mayo

aoutn of St. Louis *T J. McCrea-A. Smith-Z. Scott a7/24/48

Task Force Cooper-Morris-Brennan-London

This Side of the Law Lindfors-Smith-Paige-Douglas

Under Capricorn »T ingrid Bergman- J. couen-ivi. Wilding

Whiplash (D) D. ClarKe-A. Smith-S. Z. Sax all all/1/47

Younger Brothers. The *T W.Morris-J.Paige-B.Bennett a7/24/48

RE-ISSUES (Nationally Released) Qrt>-

' Time Rel. Ret.

ASTOR PICTURES Mins. Date Dot.

Frontiers of '49 "Wild Bill" Elliott 1/1/49 193s,

In Early Arizona "Wild Bill" Elliott 3/1/49 193k

Law Comes to Texas, The "Wild Bill" Elliott 60... 10/1/48 193!

Lone Star Pioneers "Wild Bill" Elliott 57... 12/1/48 1939

Man from Tumbleweeds "Wild Bill" Elliott 2/1/49 is*..

Pioneers of the Frontier "Wild Bill" Elliott 5/1/49 I94u

Return of Daniel Boone "Wild Bill" Elliott 62... 11/1/48 1941

Taming of the West "Wild Bill" Elliott 4/1/49 1938

Toll of the Desert F. Kohler, Jr.-B. Mack 55... 6/1/48 183',

Wagon Trail Harry Carey 58... 5/30/48 193*

EAGLE LION

738 Count of Monte Crlsto R. Donat-E. Landi 119. . .Oct. '48 1934

850 Hired Wife R. Russell-B. Aherne 96... Aug. '48 Id40

847 Hold That Ghost Abbott-Costello 86... Aug. '48 1941

734 International Lady G. Brent-I. Massey 102. .. Sept. '48 1941

737 My Son, My Son B. Aherne-M. Carroll 117. . .Sept. '48 1940

739 Son of Monte Cristo, The L. Hayward-J. Bennett 102. . .Oct. '48 1940

FILM CLASSICS

Border Wolves Bob Baker 56... 8/15/48 193)

Challenge, The J. Gardner-M. Clare 78... 5/20/48 193S

Deep in the Heart of Texas J. M. Brown-Ritter 61... 7/15/48 1943

Drums *T Sabu-R. Massey 7/20/48 193«

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48 1943

Four Feathers *T J. Duprez-R. Richardson 7/20/48 1931

Gun Justice Ken Maynard 61... 9/15/48 193*

Gung-Ho R. Scott-R. Mitchum 87... 6/11/48 194S

India Speaks R. Halliburton 1933

Last Stand Bob Baker 57... 9/15/48 193»

Man Who Reclaimed Head C. Rains-J. Bennett 7/1/48 1938

Pony Post Johnny M. Brown 60... 8/15/48 1940

Tower of London B. Karloff-B. Rathbone 7/1/48 1938

Wheels of Destiny Ken Maynard 65... 7/15/48 1934

METRO-GOLDWYN-MAYER

A Night at the Opera Marx Bros.-K. Carlisle Dec. '48 1935

San Francisco C. Gable-S. Tracy Dec. '48 1936

MONOGRAM

And So They Were Married. R. Mitchum-S. Simon 1944

4711 Sign of tne Won M. Wnalen-G. Bradley 69... 5/2/48 lirti

PARAMOUNT

R7-3508 Crusades. The L. Young-H. Wilcoxon 126... June '48 1939

REALART PICTURES

1250 Corvette K-225 R. Scott-B. Fitzgerald 98... May '48 1943

871 Wings Over Honolulu R. Milland-W. Barrie 78... May '48 1937

RKO RADIO

892 Bambi *T Disney Feature Cartoon 70 194J

882 Border G-Man (W) G. O'Brien-L. Day 60 1938

818 Bring 'Em Back Alive Frank Buck 1933

881 Gun Law (W) G. O'Brien-R. Oehman 60 1933

884 Lawless Valley (W) G. O'Brien 1938

883 Painted Desert (W) G. O'Brien-L. Day 60 1938

886 Timber Stampede (W) G. O'Brien-M. Reynolds 1939

885 Trouble in Sundown (W) G. O'Brien-W. Bond 1939

REPUBLIC

873 Frontier Pony Express Roy Rogers 1/29/49 1939

872 In Old Caliente Roy Rogers 12/15/49 1939

874 Saga of Death Valley Roy Rogers 2/22/49 1939

San Antonio Kid William Elliott 2/7/49 1944

8601 Scatterbrain J. Canova-A. Mowbray 11/30/48 1940

871 Shine On Harvest Moon Roy Rogers 10/31/48 1944

8602 Yokel Boy A. Dekker-J. Davis 11/30/48 !!.!l942

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L. Hayward-J. Fontaine 105. .. 10/1/48 1938

S-5 Flirting With Fate J. E. Brown-B. Roberts 70... 9/3/48 1938

HC23 Hidden Gold W. Boyd-R. Hayden 62... 8/27/48 1940

S-4 King of the Turf A. Menjou-D. Costello 89... 8/20/48 1939

HC20 Law of the Pampas W. Boyd-R. Hayden 79... 6/3/48 1938

S-8 Miss Annie Rooney S. Temple-W. Gargan 88... 10/1/48 1943

HC19 Range War W. Boyd-R. Hayden 69... 5/7/48 1939

S-3 Runaway Daughter B. Stanwyck-R. Young 71... 8/20/48

HC21 Santa Fe Marshal W. Boyd-R. Hayden 70... 6/25/48 1940

HC22 Showdown, The W. Boyd-R. Hayden 66... 7/30/48 1940

HC24 Stagecoach War W. Boyd-R. Hayden 64. .. 10/22/48 1940

S-6 That's My Boy J. Durante-R. Tauber 81... 9/3/48

20TH CENTURY-FOX

830 Belle Starr R. Scott-G. Tierney 87... June '48 1941

834 Blood and Sand T. Power-L .Darnell 125 . . . Aug. '48 1943

831 Frontier Marshal R. Scott-N. Kelly 71... June '48 1939

835 I Wake Up Screaming B. Grable-V. Mature 82... Aug. '48 1941

832 Rose of Washington Square T. Power- A. Faye 86... July '48 193J

833 Slave Ship W. Baxter-W. Beery 92... July '48 1937

WARNER BROS.

807 Angels With Dirty Faces J. Cagney-P. O'Brien 12/11/48 1938

730 Flowing Gold J. Garfield-P. O'Brien 82... 7/17/48 19*

729 God's Country and the Woman G. Brent-B. Roberts 71... 7/17/48 19!"

723 The Fiehting 69th T Caenev-P. O'Brien 78... 5/8/48 1W

808 They Drive By Night H. Bogart-A. Sheridan 12/11/48 1940

723 Valley of the Gi»ms W. Morris-C. Trevor 70... 5/8/48 i°<"

1947-48 SHORT SUBJECT BOOKING GUIDE

Rel. Nc. Title Rel. Date Data

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20

Boss Conies to Dinner (10) 4/1

Makers of Destiny #l(17!/2) 5/1 6/5

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)
•451 A Voice Is Born (20!/2) . . 1/15

THREE STOOGES COMEDIES

?401 Brideless Groom (16!/2)... 9/11

9402 Sing a Song of Six

Pants (17) 10/30

9403 All Gummed Up (18) 12/11

9404 Shivering Sherlocks (17) ... 1/8

9405 Pardons My Clutch (15)... 2/26

9406 Squareheads of the Round

Table (18) 3/4

9407 Fiddlers Three (17) 5/6

9408 The Hot Scots (17) 7/8

(8)

12/20
12/20
6/5
6/19

6/5
6/5
7/31

ASSORTED & ALL-STAR COMEDIES (17)

9421 Wedding Belle (17) 10/9

9422 Should Husbands

Marry? (17) 11/13

9423 Silly Billy (18) 1/29

9424 Two Nuts in a Rut (18) . . . 2/19

9425 Tall, Dark and

Gruesome (16) 4/15

9426 Crabbin' in the Cabin (18) . 5/13

9427 Pardon My Lamb Chop ( ) . 6/10

9431 Rolling Down to

Reno (16i/2) 9/4

9432 Hectic Honeymoon (17)... 9/18

9433 Wife to Spare (16) 11/20

9434 Wedlock Deadlock (16) 12/18

9435 Radio Romeo (17!/2) 12/25

9436 Man or Mouse (18) 1/15

9437 Eight Ball Andy (17i/2)... 3/11

9438 Jitter Bughouse (17) 4/29

9439 The Sheepish Wolf (17!/2) . . 5/27
•440 Flat Feat HWz) 6/24

COLOR RHAPSODIES (3)

9501 Swiss Tease (6) 9/11

9502 Boston Beany (6) 12/4

9503 Flora (7) 3/18

COLOR PHANTASIES (3)

9701 Kitty Caddy (6) 11/6

9702 Topsy Turkey (6>/2) 2/5

9703 Short Snorts on

Sports (6!/2) 6/3

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (6V2) W30

9602 Novelty Shop (6^2) 11/20 ....

9603 Dr. Bluebird (8) 12/18 ....

9604 In My Gondola (7J/2).... 1/22

9605 Animal Cracker Circus (7) 2/19 ....

9606 Bon Bon Parade (8</2)... 4/8

9607 House That Jack Built (7). 5/6 ....

9608 The Untrained Seal (7'/2) . 7/15

1/17

12/20
6/19
6/12

6/5

6/19

7/10

12/20
2/14

'6/ii
6/19
6/12
6/19
7/31

12/20
6/19

12/20

7/10

THRILLS OF MUSIC (8)

9951 Boyd Raeburn & Orch. (11) 9/18

9952 Claude Thornhill &

Orch. (11) 10/30

9953 Lecuona Cuban

Boys (10!/2) 11/13 12/20

9954 Srtch Henderson

Oreh. (10) 12/11 2/14

9955 Charlie Barnet &

Orch. (IW2) 1/15 6/5

9956 Ted Weems &

Orchestra (10"/2) 3/25 6/5

9957 Gene Krupa Orch. (10) 6/10 7/10

9958 Tony Pastor Orch. (10) . . . 7/22 8/28

SCREEN SNAPSHOTS (10)

9851 Hollywood Cowboys (9</2). 9/4

9852 Laguna, U. S. A. (9(/2)..10/9 12/20

9853 Out of This World

Series (9) 11/27 12/20

9854 Off the Air (10) 12/18 12/20

9855 Hawaii in Hollywood (10). 1/22 6/5

9856 Photoplay's Gold Medal

Awards (9V2) 3/18

9857 Smiles and Styles (10) .... 4/1 6/5

9858 Hollywood Honors

Hersholt (8) 5/6 6/12

9859 Hollywood Party (9) 6/10 7/10

9860 Hollywood Friars Honor

George Jessel (W2).... 7/8 7/31

WORLD OF SPORTS (9)

9801 Cinderella Cagers (9/2).. 9/25

9802 Ski Demons (9) 10/23 12/20

9803 Bowling Kings (10) 11/13 12/20

9804 Navy Crew Champions (10). 12/25 2/14

9805 Rodeo Thrills and

Spills (9"/2) 1/29 6/5

9806 Net Marvels (9) 3/11 6/19

9807 Champions in the

Making (8'/2) 5/23 6/19

9808 No Holds Barred (9) 6/17 7/10

9809 Aqua Zanies (9) 7/15 7/31

FILM NOVELTIES (1)

9901 Aren't We All? (10i/2). ..11/27

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are: distributor's release number;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title Rel. Date Data

COMMUNITY SINGS (9)

9651 No. 1— Linda (10) 9/4

9652 No. 2— April Showers (9). 10/2

<J653 No. 3— Peg 0' My

Heart (9) 11/6 12/20

9654 No. 4— When You Were

Sweet 16 (9[/2) 12/4 12/20

9655 Feudin' and

A-Fightin' (10!/2) 1/8 6/19

9656 Civilization ( ) 2/12 6/5

9657 I'm Looking Over a

Four-Leaf Clover (9>/2).. 4/29 6/5

9658 Manana (9) 6/3 6/19

9659 California Here I Come (9) 8/12 8/28

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18 1/17

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-932 The Invisible Mouse (7).. 9/27
W-933 King Size Banary ( )....12/6
W-934 The Bear and the Bean (7) . 1/31
W-935 What Price Fleadom? (6). 3/20
W-936 Make Mine Freedom (10). 4/24

W-937 Kitty Foiled (8) 5/1

W-938 Little 'Tinker (8) 5/15

W-939 The Bear and the Hare (7) . 6/26

W-940 The Truce Hurts (7) 7/17

W-941 Half-Pint Pygmy (7) 8/17

11/22
2/14
4/3

'6/12
6/12
7/24
7/24
9/4
10/23

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)

K-971 Miracle in a Corn

Field (8) 12/20 3/6

K-972 It Can't Be Done (10)... 1/10 4/3

K-973 Goodbye Miss Turlock (10). 1/24 4/3

K-974 My Old Town (9) 2/7 4/3

K-975 Souvenirs of Death (10).. 6/19 7/24

K-976 The Fabulous Fraud (11) . . 8/28 10/23

GOLD MEDAL CARTOONS (Reissues) (6)
W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W 926 The Bowling Alley Cat (8) . 6/12

PETE SMITH SPECIALTIES (10)
S-951 Football Thrills No. 10 (8) . 9/6

S-952 Surfboard Rhythm (8) 10/18 11/22

S-953 What D'Ya Know? (9) 11/18 11/22

S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10) 1/10 4/3

S-956 I Love My Mother-in-Law

But (8) 2/7 5/1

S-957 Now You See It (Tech.) (9) 3/30

S-958 You Can't Win (9) 5/29

S-959 Just Suppose (9) 7/17

S-960 Football Thrills No. 11

(9) 8/21

6/12
9/4

8/21

MUSICAL MERRY-GO-ROUND (6)

M-981 Freddy Martin, Keenan

2/14

6/5

M-982 Tex Beneke (10)

2/13

6/5

M-983 Ray Noble, Buddy

Clark (11)

6/26

7/24

M-9S4 Les Brown-Virginia

O'Brien (10)

7/17

8/28

M-985 Frankie Carle & Orch. (10).

8/28

10/16

M-986 Art Lund-Les Brown-

Tex Beneke (10)

8/30

10/16

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24

6/12

PARAMOUNT

PACEMAKERS (6)
K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11)... 1/2 1/17

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17 11/22

J7-2 Desert Destroyers (11) 12/16.. 12/20

J7-3 Streamlined Luxury (10)... 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 The Big Eye (10) 5/21 6/12

J7-6 Flying Wing (10) 8/6 9/11

Rel. No. Title Rel. Date Data

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22

R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop, Look and Guess

'Em (10) 12/5 1/17

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10) 7/30 8/7

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6/5

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-8 Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20
E7-2 Olive Oyl for President (7) . . 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre-Hysterical Man (9) 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home (7) . . 9/3

SCREEN SONG (8)
X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-8 The Lone Star State (9) . . . . 8/20 9/11

MUSICAL PARADES (6)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16) . . 8/6 9/11

FF7-5 Big Sister Blues (14) 10/1 11/6

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

84201 No. 1 (10) 10/24 12/20

84202 No. 2 (9) 12/5 1/17

84203 No. 3 (9) 1/16 4/3

84204 No. 4 (9) 2/27 6/5

84205 No. 5 (8) 4/9 6/5

84206 No. 6 (9) 5/21 6/26

84207 No. 7 (9) 7/2 9/4

THIS IS AMERICA (13)

83101 Border Without

Bayonets (16) 11/14 12/20

83102 Switzerland Today (18)... 12/12 1/17

83103 Children's Village (19) .... 1/9 3/6

83104 Operation White

Tower (18) 2/6 3/6

83105 Photo Frenzy (16) 3/5 5/1

83106 Funny Business (18) 4/2 6/5

83107 Democracy's Diary (16).. 4/30 6/19

83108 Crime Lab (17) 5/28 6/26

83109 Letter to a Rebel (16) 6/25 7/3

S3110 Sports Golden Age (17) . . . 7/23 8/28

83111 Glamour Street (16) 8/20 9/11

83112 Friend of the Family (18). 9/17 10/9

83113 Who's Delinquent? (16)... 10/15 10/23

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19

84302 Golf Doctor (8) 10/17

84303 Quail Pointers (8) 11/14 12/20

84304 Pin Games (8) 12/12 1/17

84305 Racing Day (8) 1/9 3/6

84306 Sports Coverage (8) 2/6 3/6

84307 Teen Age Tars (9) 3/5 5/1

84308 Doggone Clever (8) 4/2 6/19

84309 Big Mouth Bass (8) 4/30 6/19

84310 Muscles and the Lady (9). 5/28 6/26
B4311 Ladies in Wading (8) 6/25 7/31

84312 Athletic Varieties (8) 7/23 8/28

84313 Strikes to Spare (8) 8/20 10/2

Rel. No. Title Rel. Data D11
MUSICAL JAMBOREES (Revivals) fi

84401 Enric Madriguera &

Orch. (8) 9/5

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31

84404 Duke Elligton (9) 11/28

84405 Jerry Wald &0rch. (9)... 12/26

84406 Ray McKinley & Orch. (8). 1/23

84407 Dick Stabile & Orch. (8).. 2/20

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/

83702 Don't Fool Your Wife (18). 3/5 6/

S3703 Secretary Trouble (17) 4/9 6/

83704 Bachelor Blues (17) 9/17 10/

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) 11/21 1/1

83402 Brother Knows Best (17).. 1/2 4/.I

83403 No More Relatives (18)... 2/6 l/.l

83404 How to Clean House (18) . . 5/14 6/11

83405 Dig That Gold (17).. 6/25 7/!l

83406 Home Canning (16) 8/6 l/l|

RAY WHITLEY REVIVALS (4)

83501 Molly Cures a Cowboy (19). 9/5 .

83502 Musical Bandit (16) 10/10 .

83503 Corralling a School

Marm (14) 11/14 .

83504 Prairie Spooners (13) 12/19 .

SPECIAL (4)
83601 20 Years of Academy

Awards (19) 4/1 f/l

83801 Basketball Headliners of

1948 (18) 4/23 i/I

842 Louis-Walcott Fight

Picture (19) 6/26

83901 Football Highlights of 1947

(20) 12/12 ....

MY PAL FEATURETTES (2)

83201 My Pal (22) 11/31

83202 Pal's Adventure (20) 9/24

WALT DISNEY CARTOONS (I)
Reissues

84701 Hawaiian Holiday (8) 10/17

84702 Clock Cleaners (8) 12/12 1/1

84703 Little Hiawatha (9) 2/20

84704 Alpine Climbers (10) 4/2 ....

84705 Woodland Cafe (7) 5/14 6/1!

84706 Three Little Pigs (9) 9/17

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31 ....

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24

793 Dick Tracy Returns (15

Chapters) 7/17 ...

794 Adventures of Frank and

Jesse James (13

Chapters) 10/30 ....

CARTOONS (1)
Trucolor

761 It's A Grand Old Nag (8). 12/20 ll/«

20th CENTURY-FOX (1948)

MOVIETONE ADVENTURES (9)

8254 Copenhagen Pageantry (8). 1/48 5/1

8255 Scenic Sweden (8) 6/48 6/5

8256 Riddle of Rhodesia (8) 7/48 9/4

8257 Bermuda (8) 8/48 9/4

8258 Desert Lights (8) 8/48 8/2!

8259 Portrait of the West (8).. 10/48

8260 Way of the Padres (8) 1/48 ....

Black and White

8203 Sky Thrills (9) 3/48 5/1

8204 Majesty of Yellowstone (9). 7/48 6/1!

SPORTS REVIEW (7)

8302 Olympic Class (10) 2/ i/1

8303 Everglades Adventure (9) f/l

8304 Football Finesse (10) 9/ S/I

8305 Olympic Water Wizards (8). 11/ ....

8306 Yankee Ski-Doodle (8) 12/ ....

8352 Aqua Capers (T) (8) 1/ ■/!

8353 Playtime in

Scandinavia (T) (8) 4/ 6/»

TERRYTOONS
Technicolor

8512 Felix the Fox (7) 1/ 6/1

8513 The Talking Magpies in

Taming the Cat (7).... 1/ 6/1

8514 Mighty Mouse and the

Magician (7) 3/ 6/1

8515 Chipper Chipmunk, The (7) 3/ MJt.

8516 Hounding the Hares (7)... 4/ 6/1

8517 Mighty Mouse in the

Feudin' Hillbillies (7).. 4/ 6/1

8518 Mystery in the _

Moonlight (7) 5/ 6/1

8519 Seeing Ghosts (7) 6/ 6/1

8520 A Sleepless Niqht '7) 6/ 8/»

8521 The Witch's Cat (7) 7/ 9/4

8522 Magpie Madness (7) 7/ 8/21

8523 Mighty Mouse in Love's ; J

Labor Won (7) 8/ 9/1

8524 The Hard Boiled Egg (7).. 9/

8525 Mighty Mouse in the

Mysterious Stranger (7). 10/ ....

8526 The Talking Magpies in

Free Enterprise (7) 10/ ....

Rel. No. Title

\liBB27 IBiphiv Souse In Triple

Trouble (7) 11/

5528 The Talking Magpies in Out

Again in Again (7) 11/

5529 Mighty Mouse In the Magic
Slipper (7) 12/

8530 The Talking Magpies in

Gooney Golfers (7) 12/

TERRYTOONS
Technicolor-Reissues
I 8531 The Butcher of Seville (7) . . 5/
' 8532 Mighty Mouse in the Green

Line (7) 5/

MOVIETONE SPECIALTY
6801 Symphony of a City (11) . . 9/

Rel. Date Date

DRIBBLE PUSS PARADE
8902 Dying to Live (9) 5/

FEMININE WORLD

8601 Something Old — Something

New (8) 2/

S602 Fashioned for Action (8).. 4/

MARCH OF TIME

6 The Cold War ( ).

7 Marriage and Divorce (

1/

2/20

8 Crisis in Italy ( ) 3/

9 Life W'th Junior ( )..

10 Battle for Greece (17) . .

11 The Fight Game (19) 5/

12 The Case of Mrs.

Conrad (18)

13 White-Collar Girls (18)...

14 Life With Grandpa ( ) . . .

15 Battle for Germany (18).. 10/

16 America's New Air

Power (17) 10/29

17 ( )...ll/

18 l I...12'

4/

5/

7

8 6

9/

6/1?

5/1
6/5

3/6

'6/26
'8/7'

io/2

11 '6

Rel. No. Title

Rel. Date Data 4ei. No Title

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12/ 1/17

The Mad Hatter (7) 2/ /6/19

Pixie Picnic (7) 6/5

Banquet Busters (7) 6/19

Kiddie Koncert (7) 6/5

Wacky Bye Baby (7) 7/16

Wet Blanket Policy (7) 8/27

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15).10'22

3302 Drummer Man (15) 12,3

3303 Carlos Molina & Hi;

Orch. (15, 12/13

3304 Tex Beneke & His

Orch. (15) 3/3

3305 Woody Herman & His

Orch. (15) 3/31

3306 Red Ingle & His National

Seven (15) 6/16

3397 Tex W'lliams and His Orch.

in Western Whoopee (15) 6 23

3308 Jimmy Dorsey & Orch. (15) . 8/18

3309 Red Skin Rumba (15) 9/15

3310 Buddy Rich & Orch. (15).. 10/13

2/14
2/14

2/14

6/19

6/19

7 '31
9/25
9/25

TECHNICOLOR CARTUNES (5)

Reissues

3321

. 3/

5/

3323

Woody Woodpecker (7)...

. 7/

THE ANSWER MAN (8)

3391

Wind. Curves and Trap

Doors (10)

12/22

2/14

3392

Hall of Fame (10)

1/19

3393

Men. Women &

Motion (10)

3 15

6/19

3394

Flood Waters (10)

4/26

7/31

3395

Minhty Timber (10)..

6 '21

7 '31

3396

Rockets of the Future (10)

7 '5

9 '25

3397

Water Battlers (7)

8 '16

9'18

3398

Home of the Iceberg (7).

8/23

11/13

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29

3342 Chimp Aviator (9) 11 17

3343 Brooklyn Makes

Capital (27) 2/9

3344 Whatta Built (10) 6/7

3345 Copa Carnival (9) 6/28

3346 Paris on the Plata (9) 7 '12

3347 Gaucho Fiesta ( ) 8/16

3348 Call of the Canyon ( )... 10/18

11/22
11/2^

6/19
6/19
7 '31
9/25

SING AND BE HAPPY SERIES (3)

3381 Spotlight Serenade (10) . . 3/29

3382 Singina the Blues (10)... 5' 7/31

3383 Rivpr Melodies (8) 7 '5 7/31

3384 Songs of the Season ( ).. 10/11

3385 Hits of the Nineties ( ).. 10/18

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27).. 2/5 6 19

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1 6/19

SPECIALS (2)

3201 Snow Capers (19) 2/18 6/15

WARNER BROS.

TECHNICOLOR SPECIALS (8)

4001 Celebration Days (20) 1/31 2/14

40U2 Soap Box Derby (20) 10/18

4003 Teddy, the Roughrider (20). 2/21

4004 King of the Carnival (20). 4/3

4U05 Calgary Stampede (20) 5/29

4006 A Day at the Fair (20) ... 7/3 7 24

4007 The Man From New

Orleans (19) 9/4

4008 My Own United States (20). 10/16 9/18

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10).. 9/27

4202 An Old Time Song (10).. 12/27

4203 A Song About the

Moonlight (10) 1/24 3/6

4204 Grandfather's Favorites ... 3/13 6/5

4205 A Stephen Foster

Song (10) 5/8 6/19

4206 A Song From the

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Dangerous Dan McFoo (7). 12/20

4302 Hobo Gadget Band (7) 1/17

4303 Little Pancho Vanilla (7) 3 '20

4304 Don't Look Now (7) .... J/10

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Blabber Mouse (7) 6/12

4308 The Squawkin" Hawk (7) . . 7/10

4309 A Tale of Two Kitties (7) 7 31

4310 Pigs in a Polka (7) S/14

4311 Greetings Bait (7) 8 28

4312 Hiss and Make Up (7).... 9/18

4313 Hollywood Steps Out (7) . 10 '2

JOE McDOAKES COMEDIES (6)

4401 So You Want to Be a

Salesman (10) 9 '13

4402 So You Want to Hold Your

Wife (10) 11,22

4403 So You Want An

Apartment (10) 1/3

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build a

House (10) 5'15

4406 So You Want to Be a

Detective (10) 6/26

12/20
3/6

SPORTS PARADE (13)
Technicolor

4501

4502
4503
4504
4505
4506
4507
4508
4509
4510
4511
4512
4513

Las Vegas Frontier

Town (10)

Action in Sports (10) .
A Nat on on Skis (10) .

..11/1
, .12/13
7/31

Sun Valley Fun (10) 2'14

Trip to Soortland (10)... 3/6

Ride. Ranchero. Ride (10). 3/20

Holiday for Sports (10).. 4 '17

Built for Speed (10) 6 '5

Fighting Athletes (10) 5/1

The Race Rider (10) 6/19

Playtime in Rio (10) 8 14

Sports Down Under (10).. 9/18
Gauchos of the

Pampas (10) 10 9

6/5
6/5
6/19

'6/19
7/24
10 16
11/13

MELODY MASTERS BANDS (8)

4601 Freddy Martin & His

Orch. (10) 9/13 ..

4602 Swing Styles (10) 10/25 ..

4603 Borrah Minevitch & Har.

Sch. (10) 12/6

4604 Rubinoff and His

Viol n (10) 1/10 . .

4605 Artie Shiw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch. (10) 5/15 .

4607 The Saturday Night Swing

Club tlO) 6/19 . .

4608 Joe Reichm?n & His

Orch. (10) 7/17 . .

MERRIE MELODIES (18)
Cinecolor

4702 Bone Sweet Bnne (7) 5 '22

4704 Uo-Standinn Sitter (7) 7'3

4707 Dough Ray Me-Ow (/) 8 '14

4709 Odor of the Day (7) 10 2

4712 Daffv nillv (1) 10 '30

4715 Riff Raffy Daffy (7) 11/27

Technicolor
4701 Nothing But th« TnMh (7). 5'1

4703 The Shell-Shnrtsd F?o (7). 7/10

4T14 Thp BsHloH IJn<i-«-.r '71 fi '«

4706 You Were Never Duckier (7) 9/18

4708 The Pest Tnat Came to

Dinner (7) 9/11

471.0 The Foghorn Leghorn (7). 10/9
4-11 A Lad in His Lamp (7)... 10 '23

4716 Scaredy Cat ( ) 12/18

L. T. Tech. Cartoon

4713 Kit for Cat (7) 11/6

4714 Stupor Salesman (7) 11/20

10 '16

11/13
10/16

Rel. Dltt 0«<»

M.M. BUGS BUNNY SPECIAL (8)

4719 Hot Cross Bunny (7) 8/21 10/16

4720 Hare Splitter (7) 9/25

4721 My Bunny Lies Over the

Sea ( ) 12/4

ADVENTURE SPECIALS (6)

Technicolor

4801 Land ot Romance (10) 9/6

4802 Beautiful Bali (10) 11/15 12/2.

4803 Dad Minds the Baby (10). 12/20

4804 What's Hatchin'? (10) 2/28

4805 Rhythm of a 3ig City UO). 3 '27 6/'

4806 Living With Lions (10)... 6/5 7/24

1948-49
COLUMBIA

THREE STOOGES COMEDIES
1401 Heavenly Daze (16'/2) 9/2

(8)

9/25
10/23

1402 I'm a Monkey's Uncle (IS). 10/7

1403 Mummy's Dummi"S (16)... 11/4

1404 Crime on Their Hands

(17V2) 12/9

ASSORTED & ALL-STAR COMEDIES (12)

1421 Bill e Gets Her Man (17) . 9/9 9/25

1422 Go Chasf Yourself (17) 10/14 10, 9

1423 Parlor, Bedroom and

Wrath (16) 12/16

1431 A Pinch in Time ( ) 11/11

CAN YOU TOP THIS?

1411 #1 (13) 11/18

COMEDY FAVORITES (6)
Reissues

1441 Pest from the West (181,2) 9/30 ....

1442 Av Tank Av G" <16> ..10/21 ....

1443 Static in the Attic (19).. 12/23

FOX AND CROW
Technicolor

1701 Robin Hoodlum ( ) 12/23

ONE-REEL SPECIAL (1)

1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (6(/2) 9/2 9/25

1502 Lo. the Poor Buffalo (6'/2).ll/4

COLOR FAVORITES (8)
Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swing Monkey Swing (8).. 10/14

1603 The Little Match

Girl (8"z) 11/25

1604 Glee Worms OVz) 12/16

FILM NOVELTIES

1901 Symphony on Ice (9) 12/23

VERA VAGUE LAFF TOURS (8)
1751 A Lass in Alaska (10!/2) . .10/28

WORLD OF SPORTS (12)

1801 Diving Champions (9'/2)... 9 23

1802 Acrobatic Babies (9(/2) 10-14

1R03 Wonder Woman ( ) 11/18

1804 Goin' Fishin' ( ) 12/23

THRILLS OF MUSIC (12)
1951 Elliot Lawrence &

Orch (10i/2) 9/23

1°S2 Rav Eh"li> * Orch. ( )..ll/4
1953 Buddy Rich & Orch. ( )... 12/16

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9) 9/2

1852 A Day at C.B.S <9</2) . . .10/7
1S53 Stars to R»member <0i<2) . .11/18
1854 A Rainy Day in Hollywood

( ) 12/23

COMMUNITY SINGS (8)

1651 Baby Face (9) 9/16

1*52 »• HaDoiness ( ) 10/21

1653 It's Magic ( ) 12/9

5657 Christmas Carols ( ) 12/9

SERIALS
1120 Congo Bill (15 Chapters) .. .10/28

10/9

10/2

10/23

9/25

10/2

10/2

METRO-GOLDWYN-MAYEB

MGM CARTOONS (16)

W-31 Old Rockin' Chair Tom (7). 9/18

W-32 Lucky Ducky (8) 10/9

W-33 Professor Tom ( )

PETE SMITH SPECIALTIES (10)

S-51 Why Is It? (7) 9/11 11/13

S-52 Pigskin Skill (8) 9/18 10/23

GOLD MEDAL CARTOONS (Reissues) (4)

W-21 The Little Goldfish ( )

W-22 Fine Feathered Friends ( )

W-23 The Blue Danube ( )

W-24 Sufferin' Cats ( )

FITZPATRICK TRAVELTALKS (8)
T-ll Wandering Through Wales (9). 10/16

PARAMOUNT

PACEMAKERS
K8-1 Appointment With

Baby ( ) 10/8

K8-2 Mr. Groundling Takes the

Air ( ) 12/3

rtel. Ne. Title Oku

NOVELTOO!*

P8-1 The Mite Makes Right (8).. 10/15
PS-2 Hector's Hectic Life ( >...!! A9

P8-3 Old Shell Game ( ) 12/17

SCREEN SONG
XS-l Readin' ' Ritin' and

Rhythmetic (7) 10/21

SPEAKING OF ANIMALS

Y8-1 The Gnu Look (10) 10/29

G. RICE SPORTUC'HT

R8-1 Hot Rod Speedsters ( ) 11/S

R8-2 Acrobatic lllini ( ) 12/18

POPEYE

E8-1 Robin Hood-Winked ( ) . . tl/lt
E8-2 Symphony in Spinach ( ) . . . O./SI

UNUSUAL OCCUPA'.'iOHl
L8-1 The Glass Orchestra ( )....U/36

POPULAR SCTENCI
J8-1 Solar Secrets ( ) 1* «4

REO RADIO

EDGAR KENNEDY 18)
10th Series
93401 Contest Crazy (17) 10/1

LEON ERROL (6)

93701 Uninvited Blonde (18)..

93702 Backstage Follies (17)...

MY PAL (4)
93201 Pal's Return (IS)

1 i.2
, Jl.

.\S 16

SCREENLINERS (13>

94201 Jan August & His

Piano (8) 10/29 ..

94202 Block Party (8) II '26

94203 It Pays to Be Ignorant (8). 12/24 .,

WALT DISNEY CARTOONS (II)

54101 Pluto's Purchase (7) 7/St .,

94102 The Trial of Donald

Duck (7) 7/58

94103 Catnap Pluto (6) 8/1?

94104 Inferior Decorator (7) 8/17

94105 Pluto's Fledgling (7) 9/10

94106 Soup's On (8) 10/15

94107 Three for Breakfast (7)... 11/5

94108 Pueblo Pluto (6) 12/3

9/18

SOI

SPORTSCOFES (13)

94301 Texas Redhead (8) 3/24

94302 Frozen Fun (8) 10/22

RAY WHITLEY REVIVALS (4)

93501 Keep Shooting (17) 9/10

93502 Range Rhythm (16) 10/15

93503 Cactus Capers (15) 11/19

WALT DISNEY (6)
Reissues Series — 2
94701 Goofy and Wilbur (8) 10/1

UNITED ARTISTS

LANTZ CARTUNES

Playful Pelican (7) 10/8

Dog Tax Dodgers (7) 11,19

Wild & Woody (7) 12, 91

Scrappy Birthday (7) 3/11

Drooler's Delight (7) 3/iS .

UNIVERSAL-INTERNATIONAL
1948-49

SPECIAL

4203 Christmas Dream (10) 11/ 11/13

WARNER BROS.

TECHNICOLOR SPECIALS (•)
Reissues

5001 Sons of Liberty (20) 11/89 9/iS

5002 Drums of India (20).

.12/25

JOE McDOAKES COMEDIES (•)

5401 So You Want to Be in

Politics (10) 10/23

5402 So You Want to Be on t'fi*

Radio (10 11 '6

9/11

MERRY MELODIES (18)
Hen House Henery (7)... 9/11

SPORTS PARADE (13)

5501 Jungle Man Killers (10).. 11/6 3 /IB

5502 Sportsmen of the Far

East (10) 12/18

ADVENTURE SPECIALS (6)

5801 Mysterious Ceylon (10)... 9/25 9/18

5802 Bannister's Bantering

Babies (10) 12/11

FEATURETTES (6)

5101 Football Magic (20) 9A1 9/1*

5102 Grandfather's Follies (20). 11/13

SPORTS NEV/S REVIEWS (6)

5601 Roaring Wheels (19) 10/1 9/18

5602 Ski Devils (10) 12/4

BLUE RIBBON CARTOONS (13)

Reissue*

5301 An Itch in T'me (7) 10/30 9/18

5302 Fin'n Catty (7) 12/11

M.M. BUGS BUNNY SPECIAL (8)
Rebel Rabbit (7) 9 11

Coca-Cola in the California Theatre, San Diego, California

PUT IDLE LOBBY SPACE TO WORK
WITH A COCA-COLA COOLER

Every type of theatre in the United
States has made extra profit from selling
Coca-Cola in the lobby.

It makes no difference how big the
theatre and the installation, or how small.
Sales and profit are directly proportionate
to the number of seats in the house.

The reason is simple: wherever you
go, from New Orleans to New Castle,
from Seattle to Secaucus — everybody

Vendo V-83

likes Coca-Cola, everybody welcomes
Coca-Cola.

Let us give you ALL the facts about
this new source of profits. Write National
Sales Dept., The Coca-Cola Company,
515 Madison Avenue, New York 22,
New York, or get in touch with your

Coca-Cola bottler.

Coke = Coca-Cola
"Coca-Cola" and its abbreviation "Coke" are
the registered trade-marks which distinguish
the product of The Coca-Cola Company.

The Service Paper of The Motion Picture Industry

CHARLES E. 'CHICK' LEWIS, Editor and Publisher

PICTURES REVIEWED

better to
Three Wives

/199s and Maggie
in Court

Leather Cloves

Long Is the Road

Malaearne

Mexican Hay ride

Parole, Inc.

Quartette

Scorned Flesh

The Decision of
Christopher Blake

The Eternal Husband

3 Godfathers

ALLIED CALLS ON FILM MAKERS
TO DISCIPLINE 'BAD' ACTORS

97% OF I.M.P.S. MEMBERS SELL
REFRESHMENTS, SURVEY SHOWS

THE MOTION PICTURE THEATRE
EQUIPMENT AND MAINTENANCE

REGULAR FEATURES:

National Newsreel
Regional Newsreel
Hollywood Newsreel
Views on New Shorts

Selling the Picture
Theatre Management
Shorts Boohing Quids
Feature Boohing Guide

Entered as second class matter February 20, 1940, at the Post Office at New York, X. Y., tinder the act of March 3, 1879.
Published weekly by Showmen's Trade Review, Inc., 1501 Broadwav, New York 18, X Y.. U.S.A. 10 cents a copv, $2 a year.

WHEREVER YOU LOOK
IT'S THE PRODUCT
THEY BOOK!

M-G-MAIN STREET
(formerly BROADWAY)

N

mm- mm

WORDS
AND MUSIC

O 9

i :

:

;

c

TECHNICOLOR

• •eooeoo©

Following "Hills Of Home" (which set new M-G-M
opening record) comes the Big Christmas and New
Year Joy!

i^jCL^j^J'j1 01

KISSING
BANDIT

TECHNICOLOR

Bigger than Broadway's $6.60 musicals are the
happy, song-filled M-G-M Technicolor Musicals.
Here's another Big One.

s

THREE
MUSKETEERS

TECHNICOLOR

Nationwide sensation! Continues Big in 3rd Month
on Broadway. Sets New Opening Day M-G-M house
record in Canton, Buffalo. Sets New All-Time house
record in Salt Lake City.

'It's the same
on every

M-G-Main Street"

SOUTHERN
YANKEE0

The fans are flocking to Skelton's new laugh riot,
another howling hit following "Fuller Brush Man."

SAN

FRANCISCO
•

"CAPTAINS
COURAGEOUS

M-G-M Reprints are money-getters because now
and always the Big Ones are M-G-M attractions.

SHOWMEN'S TRADE REVIEW, December 4, 1948

Sounds Encouraging, Anyway

When film men get together these days the theme
song for the act very appropriately might be: "is you is,
or is you ain't my pal?" For no matter where or when
the gathering, the topic seems to center around the pic-
tures that fly through the air (currently into taverns
and gin-mills mainly) .

The general conclusion emerging from official debate
of television at the Allied convention in New Orleans
this week was to the effect that as of now, and the very
near future, video shows are not the box-office com-
petitors many fear them to be.

Well, the conclusions could prove to be very close to
what will eventuate as television develops during the
next year or so. But we wouldn't say that picture theatre
business can afford to rest on its oars. Whether it's tele-
vision or high costs of living or a slackening of interest
in movies, there are unmistakable signs that the public
is shopping more energetically for movie fare now than
in a long while. Such being the case, the only thing for
picture business to do — from studios to theatres — is to
brighten up the shows and merchandise them with more
vim and vigor, all along the line.

Included among the other topics evoking considerable
discussion at the Allied meet is the misbehavior of screen
players and how and what to do about it. The details of
a proposed program will be found elsewhere in this issue
in a news coverage of the meet's progress up to press time.

Speaking of Showmanship

We've been talking to a certain top-notch executive
who is a movie fan. He knows the industry — particu-
larly the theatre end — very well, since he has been asso-
ciated with the industry for years, but not in film pro-
duction, distribution or exhibition. Were he not such a
shy fellow about such things, we'd mention his name.
But take it from us he weighs his words and he has the
background to comment intelligently on this business
and its policies.

That's a long wind-up to something worth mentioning
in connection with movie business and showmanship
policy. Anyway, after he inquired: "What is the film
industry doing — letting television push it into the back-
ground?", we asked him to amplify.

"Well," he said, "the movies offer the biggest dollar's
worth of entertainment the public has ever been able
to buy for a dollar. It's still the best amusement buy in
the world — provided the producers make pictures that

entertain and exhibitors show them under pleasant and
attractive conditions. The film industry has nothing to
fear from television if picture men tend to their knit-
ting and see to it that the movie stars are not put on
television to compete with themselves and the theatres
where films are presented.

"Why doesn't the film industry shout more about how
good movies are and not let television steal its thunder?"

Since we've been asking the same question in various
forms, we find ourselves in hearty agreement with him.
But aside from our own point of view, we leave it to
you to decide whether or not our friend has something
there.

The 'Small' Theatres

One of the war-boom conditions which seems to hang
on a little too tenaciously, we think, is the emphasis that
was placed upon the key-run theatre and the big metro-
politan center as a standard for gauging the type of
material bought and used for films and the kind of
dramatic treatment they receive at the studios.

Naturally, with all that money rolling in from extended
runs and move-overs in the key spots, it was understand-
able that producers would set their sights on the city
trade and — worse and more of it — the tastes and enthusi-
asms of "cinema critics" on the big metropolitan dailies.

But it is time to get back to first principles and realize
that over the long range the really great money pictures
Hollywood has turned out were those which scored in
the "small" theatres as well as at the big downtown
houses. So, it wouldn't be a bad idea if the producers
readjusted their sights to shoot at the mass-appeal with
those down-to-earth stories which arouse the emotions
and afford entertainment, rather than aiming at the "in-
tellectuals" who write with enthusiasm, and very enter-
tainingly most times, about pictures that the "small
theatre" patrons stay away from in droves. They also
have what amounts to a habit of slapping the hell out
of pictures which often end up with the big grosses.

If the mass of the people didn't like 'em, the pictures
wouldn't be rolling up big national grosses. That being
the case, we think every producer, writer, director and
star might better plump for cash at the box-office and let
the credit in the critics' columns go to those arty im-
portations that get long runs in the itsy-bitsy art houses
but act like box-office poison at the "small," as well as
the large, theatres catering to the masses.

—CHICK LEWIS

SHOWMEN'S TRADE REVIEW, December 4, 1948

WHAT'S NEWS

In the Film Industry This Week

Exhibition

New Orleans is a sprawling city nestling
in a curve of the Mississippi where squat,

solid old-world buildings look up with com-
placent tolerance at skyscrapers, where gaiety
contends with sober business, and politics is
as lively as an exhibitor meeting.

This week the city also had an exhibitor
meeting and a lively one as national Allied
held "its ISth annual convention there. The
convention closed with a call to producers
to amend the Production Code so that scan-
dal-stirring stars could be punished, a call
which Motion Picture Association of America
President Eric Johnston refused to comment
upon. It also discussed television, denounced
forced percentage pictures, and decided
against adopting a national conciliation policy
but left the door open for its regional units
to take up such policies if they desired. (P. 5)

Elsewhere the exhibitor front was also
active. L. E. Gordon announced he would re-
tire about Feb. 1 from management- of the
Butterfield circuit (a Paramount partner) to
be replaced by M. F. Gowthorpe, hitherto a
Paramount theatre operations executive in
New York. The split up of the M. & P. cir-
cuit in New England seemed assured with
Netoco, one side of the split, taking 43 houses
and a Paramount company taking 60. Canada
was off the blackout until Dec. 24, thus al-
lowing exhibitors to put their houses back on
regular schedule.

In Cincinnati the Greater Cincinnati Inde-
pendent Exhibitors were protesting over the
condition in which they received film. In
Washington the MPAA announced release
of its first industry documentary for March 1
and a general policy of playing day-and-date
whenever possible. In Birmingham exhibitors
saw the handwriting of censorship on the
wall as the public safety commissioner ap-
pointed a voluntary ladies' advisory com-
mittee.

Distribution

Eagle Lion has signed a three-year deal
with National Film Service to handle its phys-
ical distribution in all exchanges. Film Clas-
sics has promoted Washington Branch Man-
ager Max Cohen to the post of eastern sales
manager, and Saul J. Kruman has been ap-
pointed as Eagle Lion assistant eastern sales
manager.

Litigation

Federal Judge William Campbell had hand-
ed Warner Bros, and 20th Century-Fox a

very hot potato in Philadelphia this week as
he ruled that he had ordered competitive bid-
ding for everyone of the defendants in the
celebrated and costly William Goldman case.
This means, unless reversed by a higher
court, that both these distributors cannot play

their pictures in their theatres unless they first
offer them to all exhibitors for bidding.

The Government anti-trust suit against the
Griffith chain, returned to the lower court

for rehearing, got under way for what looked
like a long run with the Government demand-
ing divestiture and Griffith saying the Sup-
reme Court had not meant that when it sent
the case back to the lower court. Griffith won
in the lower court; the Government had ap-
pealed and won in the highest court.

The American Society of Composers, Au-
thors and Publishers won both a stay and an
appeal in the U. S. Circuit Court against
Federal Judge Leibell's judgment against
them. The stay is more a formality than any-
thing else, since Ascap agreed it would not
try to collect from the plaintiff exhibitors
during the appeal period and informed sources
say it will not attempt to collect from any
exhibitor during the appeal. Ascap also ap-
pealed in the Minneapolis Ben Buerger case
where the court, holding Ascap a monopoly,
had refused it the right to collect royalties.

Television

For the first time in television history a
grand opera — "Othello" — was broadcast in

its entirety from the stage of the Metro-
politan. ABC used infra-red rays to pick up
the scenes so as not to disturb the usual
stage lighting and placed four cameras in
various parts of the house. The results got
a good hand from the press.

Meanwhile the 20th Century-Fox deal to
buy ABC as part of the film company's tele-
vision program, fell through when ABC
didn't think the figure was enough. NBC has
started a Sunday night hour of "Hopalong
Cassidy" films, and in Hollywood the talk
there is that Fox West Coast may have large-
screen television in three of its houses by
the end of next week.

General

President Truman told another president
— Eric Johnston of the MPAA — that Amer-
ican films were valuable good will ambassa-
dors abroad. Johnston declined to say whe-
ther the president had offered, or whether
he had asked, help to solve the problems
American films are now having abroad.

The screen is a powerful propaganda med-
ium and any encroachment by the Govern-
ment should be resisted, Georgia Theatres'
Willis J. Davis told the Georgia Citizens'
Council in Atlanta.

National Allied, Theatre Owners of Amer-
ica, and the Pacific Coast Conference of In-
dependent Theatre Owners will attend the
MPAA's industry conferences in Hollywood,
which now have been moved from Dec. IS
to Jan. 26.

INDEX TO DEPARTMENTS

Advance Data 32

Audience Classifications 11

Box-Off ice Slants t. 11

Feature Booking Guide 33

Feature Guide Title Index 33

Hollywood 30

National Newsreel 4

Newsreel Synopses 39

Regional Newsreel 24

Selling the Picture 18

Shorts Booking Guide 40

Theatre Management 9

Theatre Equipment and Maintenance

Begins Opposite Page 26

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Telephone,
LOngacre 3-0121. Charles E. 'Chick' Lewis, Editor and publisher; Tom Kennedy, Executive Editor;
Elias E. Sugarman, General Business Manager; Ralph Cokain, Managing Editor; Harold Rendall,
Equipment Advertising Manager. West Coast Office, 6777 Hollywood Boulevard, Hollywood 28,
California; Telephone, HOllywood 2055; Ann Lewis, manager. London Representative, Jock MacGregor,
16 Leinster Mews, London W.2; Telephone, AMBassador 3601. Member Audit Bureau of Circulations,
Member Associated Business Papers. All contents copyright 1948 by Showmen's Trade Review, Inc.
Address all correspondence to the New York office. Subscription rates: $2.00 per year in the United
States and Canada; Foreign, $5.00; Single copies, ten cents.

Gowthorpe to Head
Butterfield Chain

Butterfield Theatres President L. E. Gordon
Wednesday announced he would retire from
active management of that
circuit and would be re-
placed by M. F. Gow-
thorpe of New York, un-
til now a Paramount op-
erations executive. The
change is to take effect
on or about Feb. 1, 1949.

Gowthorpe has been a
director of the Butter-
field operating companies,
which are partners of
Paramount, for the past
15 years. No other change,
Gordon said, is contem-
plated in operating personnel.

Gordon, a trustee of the Butterfield estate,
pointed Out that his retirement is in accordance
with the agreement he made when he assumed
presidency of the circuit in January, 1947, after
the death of E. C. Beatty. At the time Gordon
had declared he would hold the presidency only
until a qualified theatreman could be procured
as manager.

M. F. Gowthorpe

John McCarthy Heads
MPAA Foreign Office

John G. McCarthy this week became man-
aging director of the Motion Picture Associa-
tion of America's Inter-
national Division, replac-
ing Gerald L. Mayer, who
left this week to become
continental manager for
the MPAA with head-
quarters in Paris.

The shift, announced by
MPAA President Eric
Johnston is part of a plan
to expand European
headquarters for the
MPAA, as part of a pro-
gram to collect unfreez-
ing dollar remittances.
Mayer replaces another McCarthy — Frank — who
is resigning as continental manager Dec. 31.

John McCarthy

Claims Defective Prints
Are Being Shipped

Charges that prints shipped for booking in
the Cincinnati area were "uninspected, badly in-
spected" and "improperly rewound for use in
the booths," were made in a letter this week to
exchanges by F. W. Huss, Jr., president of the
Greater Cincinnati Independent Exhibitors, Inc.

Huss wrote the exchanges after his organiza-
tion had surveyed this situation about which
there had been many complaints, and makes the
point that especially on Saturdays and Sundays
prints that were apparently uninspected are de-
livered to theatres with the inspection seals de-
noting that they had been inspected on them.

Bars Best Customer

Most of Pennsylvania's 2,632 television
sets are operated in licensed bars and ho-
tels in the Philadelphia area, a record of
the State Liquor Control Board in Har-
risburg states.

SHOWMEN'S TRADE REVIEW, December 4, 1948

5

Allied Acts on xBad' Actors

Asks Producers to Punish
Misconduct, Denounces
'Notoriety' Film Reissues

(New Orleans Correspondence)

National Allied closed its three-day convention
in New Orleans Wednesday committed to a pro-
gram which calls upon producers to punish
actors guilty of misconduct and denounces dis-
tributors who reissue films to profit by the
"notoriety" of such players.

The convention — Allied's 15th annual meet —
coincided with that organization's 20th anni-
versary and was held in The Roosevelt. Other
actions taken follows :

Convention Acts

1) Decided upon direction of Allied's board,
which met before the convention, not to take
national action of any conciliation plans but to
leave them to regional and local units.

2) Condemned forced percentage pictures and
called upon Pres. William Ainsworth to appoint
a special committee to discuss percentage poli-
cies with distributor heads.

3) Agreed in the main that television was
no immediate threat but that it should be
watched and that its greatest competitive poten-
tial would be from bars. Video occupied much
of the convention discussion.

4) Discussed advertising appearing in films
and instructed Trueman Rembusch to take up
the matter with Motion Picture Association of
America Pres. Eric Johnston, when the MPAA
holds meetings on the west coast starting Jan.
26.

5) Discussed National Screen Service poli-
cies, during which Sidney Samuelson of Phil-
adelphia declared there was discriminatory pric-
ing of paper and trailers and said "the situation
could be cured if competition came into the
field ; if producers released their own trailers.

NSS's George Denbow replied from the floor
suggesting that Allied name a committee to co-
ordinate complaints and bring them to his com-
pany. Allied accepted Johnston's invitation to
send representatives to the meetings.

The Allied resolution calling upon producers
to punish actors for misconduct would have the
MiPAA change its Production Code so that
actors might be barred from playing and dis-
ciplined.

Would Suspend

It suggests that no actor formally charged
of a crime, be permitted to appear in a film
until cleared by a court In cases where the
misconduct is not criminal or there is no formal
criminal charge, the actor shall not be permitted
to work until "exonerated by an appropriate
industry agency or committee."

In cases of minor offenses "not involving
moral turpitude or violation of the law and
where there is no public scandal." it would leave
the matter of discipline to "an appropriate in-
dustry agency or committee."

Chief objection voiced in some quarters to
the Allied resolution when its contents became
known was that it would set up courts within
the industry and act against a person accused —
not wait until he had been found guilty.

In discussing the resolution which the Allied
Board sent to the convention, General Counsel
Abram F. Myers commented upon the fact that
a star in scandal could cause criticism of the
entire industry. He said Allied would probably
(Continued on Page 7)

Johnston Declines

Motion Picture Association of America President Eric Johnston Wednesday refused
to comment upon national Allied's resolution calling upon his association to amend its
Production Code so that it would be able to punish actors whose conduct brought the
industry into disrepute.

Johnston declined to comment even though Allied General Counsel Abram F. Myers
had passed the ball to him with the remark: "This action by the theatre owners puts
the problem squarely up to Eric Johnston and his associates in the Motion Picture
Association of America."

Efforts had been made to find out what Johnston thought about the punitive sugges-
tions in the Allied resolution. These provided that a player formally charged with a
crime should not be permitted to make movies until cleared by a court, or if not
formally charged with a crime, until he had been exonerated by an "industry" agency
or committee. They further provided that in minor offenses "an appropriate industry
agency" would have the power to suspend or fine.

These clauses had caused some comment in legal circles on two points: 1) That they
were akin to condemning a man before he had his day in court; 2) That they might be
legally difficult to enforce and might result in law suits.

Truman Calls Films Goodwill
Envoy, Declares Johnston

easing or removing such obstacles or whether
the president had offered such help.

Johnston said he would leave for the west
coast next week to testify in behalf of the stu-
dios in the breach of contract suits filed by
writers who had been suspended or discharged
because of their refusal to answer questions on
their political affiliations posed to them last
year by the House Un-American Activities Com-
mittee. Suit of Writer Lester Cole against
MGM for $70,200 back salary and damages
opened in federal court at Los Angeles Wednes-
day. Cole had been suspended by MGM in
accordance with the agreement the members of
the MPAA reached with those of the Society
of Independent Motion Picture Producers in
New York last year.

President Truman told Motion Picture Asso-
ciation of America President Eric Johnston that
he considers the exhibition of American films
abroad very important and that they serve as
ambassadors of goodwill, Johnston disclosed in
Washington, D. C, Wednesday. ,

White House Visitor

Johnston said the presidential statement had
been made at a White House conference during
which the problems confronting the United
States motion picture industry through increased
quotas and other restrictions were discussed.

The MPAA president, however, ducked ques-
tions as to whether he had asked the president
for any form of government assistance toward

Warners, Fox Must Offer Product
At Bid in Philadelphia, Court Rules

Federal Judge William Campbell in Phila-
delphia Tuesday dealt Warner Bros, and 20th
Century-Fox theatre operations a severe blow
when he ruled that his judgment in the cele-
brated and expensive William Goldman case
meant that these companies could not play
their pictures in their own theatres unless they
first offered them to the trade by competitive
bidding.

This ruling came as the court clarified its
original judgment at the request of 20th-Fox
and Warner Bros. Neither company this week
was prepared to say whether it would appeal.
Nor would they say how they would operate
their houses under this ruling since obviously
if their product should be bought over their

Federal Figures

October collections for federal taxes
on amusement admissions, representing
September box-office receipts, were $32,-
136,111 as compared with $37,743,023 for
the same period of 1947. The October
figures also dropped below those of Sep-
tember, 1948, where the total was $35,-
933,211. Total collections for 1948 to date
are $310,921,093 as against $320,589,937
for an equivalent period in 1947.

heads they would have to turn and seek product
elsewhere.

The decision would seem to run against ju-
dicial opinion elsewhere, especially since the
U. S. Supreme Court has ruled against com-
pulsory competitive bidding. On the other hand
the Philadelphia court, some legal circles said,
might have the right to impose such terms as
a punitive measure in an anti-trust suit.

Kodak Consent
Decree Signed

Settlement of its anti-trust suit against East-
man Kodak for alleged monopolistic practices
in the field of motion picture color film was
formally announced by the Justice Department
in Washington, D. C. this week.

The settlement was reached in a consent de-
cree by Federal Judge William C. Mathes and
provides that Kodak will have to license all its
current patents in the field royalty free to all
applicants and to license any patents it acquires
within the next five years at a reasonable royalty
to all applicants. It also provides that Kodak
(Continued on Page 8)

6

SHOWMEN'S TRADE REVIEW, December 4, 1948

Who Says Showmanship is Dead?

Sell Them Where the Tickets
Are Bought, Says Youngstein

Max Youngstein

(Editor's Note: This is the fifth of a series.)

"No matter how much pre-selling you do,
you still have to sell the picture in the location
where the tickets are bought."

That's the belief of
Max E. Youngstein,
Eagle Lion's director of
advertising, publicity and
exploitation, who, in a
mental sense, is nimble-
footed enough to switch
his style of selling from
the eye - blinding, ear -
splitting technique used
on "Canon City" and
"Raw Deal" to the white
tie, tails and kid glove
handling of "The Red
Shoes."

It's a belief that causes Youngstein to spend
up to 90 per cent of his budget on cooperative
advertising with exhibitors. It's the belief that
causes him to whip his field men into such con-
tinuous action that one of them has been re-
ported to remark that between the corns his
feet developed from walking between theatres
and the callouses he gets somewhere else riding
automobiles between towns, it is a cruel, cruel
world.

Sticks to Guns

It's a belief that Youngstein sticks to, confi-
dent in its truth, even though it must have been
shot at. The Eagle Lion ballyhoo chief will
look at you dead pan when you ask if an ex-
hibitor has never "taken advantage of him" in a
cooperative campaign, (the term "taken advan-
tage of" being a nicety for a word that might
be libelous). He's very certain about the cor-
rectness of his co-op campaigns, saying :

"I think it's the only way, particularly for a
new company, to spend its money with the
exhibitor."

At a time when other companies are cutting
their field staffs, Youngstein is wishing he could
add more and probably fighting to keep what
he has. His field men handle three exchanges
apiece ; he'd like to have a man in each exchange
center.

"The strongest thing to help business get back
on its feet again is if the companies would go
back to a field man in each exchange."

"You can't/' he continues, "sell the picture
from your desk in New York. You have to
have men in the field. . . . After all you make
up a campaign in advance. The field man sees
the public reaction and the exhibitor reaction."

Under the Eagle Lion system, field men have
the authority to make changes in the campaign
if they see fit to do so without home office
consent. Also they have to send in a listing of
exhibitor reactions on the first 25 engagements
of the picture. From these reactions, called-for
changes in the campaign are made that are
deemed necessary for future action.

Practical Grounds

Youngstein attempts to keep the campaigns on
a hard-sense, practical ground and to escape
theorizing. While he believes there is a lot of
hard sense and excellent selling in the home
offices, he also takes into consideration the fact

By BILL SPECHT (News Editor)

that it is often possible to develop a blind side
to a picture through too close an association
with it. And he's dead against the theoretical
exploitation idea which sounds good when it is
discussed but which may crumble under the
impact of reality in the field.

"If it doesn't sell tickets at the box-office,"
he says; "we don't want it."

Youngstein wants to keep Eagle Lion ex-
ploitation on such a close-help basis to the
exhibitor that he actually tries to spread the
budget on each picture so that he can work
with all exhibitors through all runs on the
picture.

"It might," he explains, "come down to put-
ting up only $12 if the exhibitor will put up
$12 so he can buy one sheets. We might give
him one-sheets and 24-sheets if he'll pay for
the posting." The thought is not to slow up on
pushing the picture and not to slow down on
helping the exhibitor, Youngstein explains.

Newspapers First

Newspapers carry the bulk of the Eagle Lion
cooperative advertising, Youngstein declaring
them to be the top medium. Second best, he
believes, are street-ballyhoos and tie-ins, since
they carry attention-getting power.

Though the Eagle Lion policy is concen-
trated in the field, it has to be supported by
pre-selling, Youngstein points out. Excepting
that in the Eagle Lion case such magazine pre-
selling is done with a view to definitive selec-
tion of the medium. When "Mickey" and "Red
Stallion" were up for an advance sale study, the
company selected Parents Magazine after con-
siderable study and held most of its pre-selling
space to that publication.

Eagle Lion also has a definite policy of pre-
selling through tie-ins which are paid for by

Which is really Hedy Lamarr? /

? Spark plugs also look alike, but

P AUTO-UTC^SHWUC PLUGS

give you al! these advantages

+ 1!

k mum n

4

TIE-INS SAVE DOLLARS. Thought be-
hind Eagle Lion tie-in advertising for na-
tional space is that it saves money which can
be spent with exhibitors on cooperative cam-
paigns on almost all runs.

More Censorship?

Citizens of Birmingham were wonder-
ing this week whether the city was
leaning to actual censorship in view of a
recently appointed unofficial censor board
selected by Public Safety Commissioner
Eugene Conner from the women's clubs
of the city.

The group functions as a reviewing
and classifying unit which makes recom-
mendations on the suitability of films for
various age groups to Police Chief Floyd
Eddins.

the party with whom the tie is made. Young-
stein explains that this is a move to save funds,
so that greater money can be spent in the field
with the exhibitor. If he can get the advertiser
of a nationally known product to plug an Eagle
Lion film in magazines, billboards and through
window space, while at the same time plugging
his own product, that's all to the good, he points
out. As a result Eagle Lion pictures have had
advertising paid for by razors manufactured
by Remington and pianos manufactured by
Uhickering.

Emerson Radio bought space in Life and
Look, for "Let's Live a Little." Remington
Razors also got behind the same picture. Emer-
son backed "Mickey" which turned out to be a
sleeper that proved program pictures, properly
backed, can be strong box-office.

Special Jobs

The pre-selling job is also carried in fan
magazines for some special jobs.

That the co-op idea pays off might be gath-
ered from the fact that Youngstein finds in
many instances it brings out the best showman-
ship in the exhibitor.

In this respect he takes his hat off to Roy
Smart of the Georgia Theatres circuit. Smart,
he say, sold "Bedelia" just as if it were an
American film and got behind it for all it was
worth, with astonishing results.

Seymour Morris of the Schine circuit is
another whom Youngstein finds helps a picture
to the utmost, a quality also evinced by Bill
Hollander of Balaban and Katz.

And Youngstein doesn't ignore Frank Starz
of Interstate who did a job on "Red Stallion"
over the Interstate circuit which Youngstein
terms "sensational."

The work of this quartet, he said, in getting
behind a company which gets behind the ex-
hibitor is reflected in the work of many others.
That's one of the reasons why Youngstein is so
sold on the value of co-op campaigns and field
men. For, he says, they sell the picture where the
tickets are to be sold.

RKO Names Captains

RKO's 11 district managers will be the cap-
tains for the 12th annual Ned Depinet Drive
from Dec. 17 to May 5, General Sales Manager
Robert Mochrie announced Wednesday. The
district managers are: Len S. Gruenberg, Gus
Shaefer, R. J. Folliard, M. E. Lefko, H. H.
Greenblatt, R. V. Nolan. A. L. Kolitz, J. H.
Maclntyre, Dave Prince, Ben Y. Cammack, L.
M. Devaney.

Saul J. Krugman Joins
Eagle Lion Sales Staff

Saul J. Krugman has been appointed Eagle
Lion assistant eastern sales manager, Distribu-
tion Vice-President William J. Heineman an-
nounced Monday. Krugman was formerly with
Selznick and Sam Goldwyn.

SHOWMEN'S TRADE REVIEW, December 4, 1948

7

Allied Acts on 'Bad' Actors

(Continued from Page 5)
"go along" with the MPAA's public relations
program but that Allied was convinced "that
public attention cannot be diverted from indus-
try faults merely by advertising and exploitation
campaigns."

"It too often happens that when the miscon-
duct of a star is revealed and it becomes a
nation-wide scandal, his employer has on hand
one or more films featuring that star and there-
fore feels it is necessary to defend such conduct
instead of penalizing it.

"Thus the country looks in vain for stern
action by Eric Johnston, the industry's reputed
Tsar. Instead it heard only a frantic call for
Jerry Geisler (well-known Hollywood attor-
ney) ,

"This action taken by the theatre owners
puts the problem squarely up to Eric Johnston
and his associates. . . ."

A separate resolution covers the distribution
of reissues with "scandal" stars.

Passes Conciliation

Regarding the Board of Directors' session,
(closed to the press), Abram F. Myers, board
chairman, said the group decided to forego con-
ciliation plans that were under consideration.

"Until the final decree is entered in the gov-
ernment anti-trust suit against the major film
distributing companies," Myers said, "we will
not know exactly what issue can be lawfully ad-
justed by agreement between the two branches
of the industry.

"Theatre owners do not want themselves to
risk violating the law by entering into combina-
tions with the distributors."

Washington, D. C.-, was selected for the Allied
board meeting in January.

After long discussion, led off at Monday's
meeting by Benny Berger, president of North
Central Allied, who termed forced percentages
a "disease we are afflicted with," the convention
adopted a resolution presented by Col. H. A.
Cole, Dallas, Tex., condemning forced percent-
ages "upon pictures which are desirable and
often necessary to successful theatre operations."

The exhibitors objected to a condition which,
they said, allows distributors to "participate in
the box-office," and "forces (exhibitors) into
an unwelcome partnership with the distributors."

Percentages were termed not only "contrary to
the spirit and intent of the recent court decisions,
but enabled them (the distributors) to drain off
most and sometimes all of the profits," working
"severe hardships on the independent theatres,
especially the small and low-gross theatres."

The resolution authorized Allied's president
to appoint a special committee to visit the ex-
ecutive heads of the distributing companies, to
ask them for an explanation of their program
on percentage booking, and report to the annual
meeting in Washington in January.

Popcorn to Rescue

Berger, in starting the discussion the previous
day, had said that "if it were not for popcorn and
other lobby concessions, some theatres would not
be able to continue to operate" because of the
percentage system. Other exhibitors declared
from the floor they knew of instances where
distributors had demanded as much as 60 and

120 Closed By Snow

The recent heavy snow storm in Ne-
braska forced 120 theatres to close for
varying periods of time and cost seven
lives. Only now is the theatre industry
in the state getting back to normal.

70 per cent. One delegate reported a case where
a distributor had leased a film for a flat $15,
plus 50 per cent of all box-office above $60.

Television received lengthy discussion, fol-
lowing a report of Trueman Rembusch, of
Franklin, Indiana, who concluded that "televi-
sion has nothing to offer the industry, but on
the other hand the motion picture has everything
that television wants if it is to take its place in
our economy."

Video No Threat

He said that television programs to date
posed no serious threat to theatre box-office,
and claimed television stations needed "10 times"
the film that exhibitors needed. Exhibitors,
he declared, need not fear being thrown into
competitive bidding with television stations for
films.

Irving Dollinger, chairman of New Jersey
Allied, said exhibitors should consider three
main questions on the subject of television:

1 ) What use can be made of television, and
when ?

1) WThat will television do to theatres as
competition?

3 ) What part will motion pictures play in
television?

As to use of television within the theatres,
Dollinger said that it "will never be of any
great use to us. except for a few exceptions,
like major sports events." He foresaw the pos-
sibility of small "art-type theatres" which might
be started to open television to the general pub-
lic for such special events.

"They (television stations) are not going to
put anybody out of business." Dollinger said.
He said he believed that after the "novelty"
wore off, television would "fall into its natural
slot, which will probably give it a little heavier
stay-at-home audience than had radio.

Dollinger added that he, like most exhibitors,
had given television's advent "a great deal of
worry" at first, but he believed that with "a
little straight thinking . . . you'll put it out of
your mind."

Charles Snyder, of Detroit, said exhibitors
need not worry about their business because of
television. In fact, he said "television poses a
great challenge to us."

Delegates seemed agreed that the chief worry .
would be, not television in the homes immedi-
ately, but television in bars and other such estab-
lishments.

The Bars Like It

New Jersey Allied President Edward Lach-
man said one survey had shown 80 pubs within
a one-and-a-half mile radius of one theatre were
equipped with video sets. He recommended that
exhibitors seek out legislation which might be
applied to those establishments. He pointed oui
that in Philadelphia, bars with television must
be licensed to display them, in the same manner
as motion picture houses.

Harold Pearson, of Milwaukee, recalled that
in some situations, establishments exhibiting
16-mm. film had been made to collect and pay
over the regular amusement tax. He suggested
this as one avenue for consideration in other
local situations.

Snyder took the floor again to report that
exhibitors were asking Detroit city officials
to apply the same regulations (nailing down the
tables, providing necessary fire exits, stop over-
crowding) to which theatres are subjected.

He pointed out that the danger in overcrowd-
ing in theatres was not from persons being

You Can't Relax,
Myers Warns Allied

Declaring "there is a lot of life and a
lot of fight left in that old monopoly
bird," Allied General Counsel Abram F.
Myers warned that organization's conven-
tion that "independent theatre owners
cannot safely relax their vigilance now or
in the near future" insofar as industry
problems were concerned.

"Make no mistake about it," he de-
clared, "the film companies are moving
heaven and earth to get out of this scrape
with their monopoly privileges intact."
He recommended that Allied members
"collect and carefully sift complaints"
that might be violative of the present
court orders and transmit them to "proper
authorities through a single .channel."

burned in fire, but from panic which might be
started, and he added, "Certainly the chances of
panic, by some guy half full of booze seeing a
little smoke from defective wiring of one of
these television sets maybe, is far greater in a
bar than it is in a theatre where drinking is
not part of the trade."

Hit Ads in Films

Advertising in motion pictures came in for
heated discussion, with the uppermost question
being whether or not producers were being paid
for advertising specific products.

J. R. Smith, of Steamboat Springs, Colo., of
Rocky Mountain Allied, brought the subject to
the floor. He said he had noted while attending
the New Orleans convention, that "White Rock
Soda Water" had been prominently displayed in
"When My Baby Smiles At Me." He claimed
Chesterfield cigarettes was asked for repeatedly
in the dialogue of "Berlin Express."

Rube Shor of West Virginia unit, read to
the convention a series of letters from the Balti-
more headquarters of the National Brewing
Company, in which a number of motion pictures
were listed in which National Premium Beer
appeared on the screen. The letters, he said,
were written to National Premium dealers.

The letter concluded :

"This is a very important part of our national
advertising campaign." ,

Julian Rifkin disagreed, claiming the letters
were "no proof that producers are being paid
for advertising in films."

"This looks like tieup material," he said,
"This is showmanship, and we should take ad-
vantage of it before we condemn it."

The exhibitors instructed Rembusch, who will
attend a meeting called by Motion Picture Asso-
ciation of America President Eric Johnston in
Hollywood Jan. 26, 1949 to discuss industry
problems to take the question of advertising
up at that meeting, and inform producers again,
as past conventions of exhibitors have, that
exhibitors disapprove the practice.

Introduce New Unit

President Ainsworth introduced during Tues-
day's session the newly-inducted Allied unit
heads of Mid-Central Allied which includes
South Illinois and East Missouri, with head-
quarters centered at St. Louis. They were :

Henry Holloway, president ; Jeff Jefferson,
vice-president ; Hugh Graham secretary-treas-
urer ; Avery Deats, Bill Hoffman and Charley
Niles, other organizers. , , ,

Allied voted to give its support to Brother-
hood Week and named this committee to work
with the industry in its participation : Maxwell
Adelman, Edward Lachman, Nathan Yamins.
The convention closed with a banquet.

8

Ascap Wins Stay
In Leibell Rule

The American 'Society of 'Composers, Authors
and Publishers Monday won both a stay and an
appeal in the adverse decision issued against it
by Federal Judge Vincent LeibeM in the so-
called Alden-Rochelle exhibitor suit.

The stay, granted by the U. S. Circuit Court
of Appeals in New York, apparently will not
affect exhibitors to any extent because Ascap
agreed as a condition that it would not proceed
against any exhibitor plaintiff or producers for
public performance fees on film-synchronized
music during the period of its appeal.

WeH-informed sources also stated that Ascap
would not proceed against any exhibitor, whether
party to the suit or not, during this appeal
period, though officially an Ascap spokesman
said:

"We haven't reached any decision as to what
policy we will follow on that."

The practical result of the stay seems to be
that Ascap can now negotiate with exhibitors
who wish to pay and place the funds in escrow
until the case is finally determined. Ascap had
told the Appeals Court that it could not enter
such negotiation under Judge Leibell's judgment
without appearing in contempt.

Appeals

The appeal is filed against the entire judg-
ment. The exhibitor plaintiffs are also appeal-
ing Judge Leibell's decision which, while it is
in their favor in that it found Ascap a monopoly
and ordered the organization not to seek to col-
lect music royalties for film-synchronized music
from exhibitor plaintiffs, denied them damages.
It is for their requested $900,000 damages and
$50,000 attorneys' fees that the exhibitors are
appealing through their Attorney Milton Weis-
man. The appeals will probably be heard in
January, 1949.

Ascap is also appealing the adverse decision
in the iBen Berger Minneapolis case where the
court, again finding Ascap a monopoly, refused
to compel Berger to pay royalties on film-
synchronized music. Berger is asking for $15,000
attorney's fee, a point which is to be argued
Dec. 13.

Kodak Signs Consent
Decree in Trust Suit

(Continued from Page 5)
must furnish the technical information for the
use of such color film "to all applicants without
discrimination and without the imposition of
burdensome conditions."

Kodak President Thomas J. Hargrave de-
clared in Rochester, N. Y., that Kodak was al-
ready complying with the licensing conditions
insofar as Kodak patents are concerned and was
preparing a manual on how to use the processes.

"The judgment should also be helpful in re-
storing competition to this business, over 90 per
cent of which had been controlled by Techni-
color, aided by its agreement with Eastman,"
declared Assistant Attorney General Herbert
A. Bergson.

Technicolor, also a party to the suit, is not a
party to the consent decree and has elected to
fight it in court.

Loew's Hits Back

Loew's State staged a counter attack to mem-
bers of the CIO Screen Office and Professional
Employes Guild and the Screen Publicists Guild
Tuesday night who were picketing the house.
Loew's hung out signs stating the issue was not
wages or hours but Communism.

Double Run

"Joan of Arc" will go into a second
Broadway run — this time on a two-a-
day, reserved seat basis — in addition to
its grind policy at the Victoria — when it
opens Dec. 14 at the neighboring Fulton
Theatre.

The second opening under a road-
show policy was necessitated by the de-
mands for seats for the picture which
has played seven shows daily at the Vic-
toria since its opening Nov. 11.

Griffith Suit
Reopened

Gov't /Isles Break-Up
Of 14? ''House Circuit

The Griffith anti-trust suit, remanded to the
Oklahoma federal court which had originally
found no monopoly, by the U. S. Supreme Court
for rehearing, reopened in Oklahoma City Tues-
day with the Government stating it was out to
dissolve the giant circuit of 147 theatres.

Over objections on the part of Griffith Attor-
ney C. B. Cochran, who claimed that the Gov-
ernment was attempting to retry the case, the
court permitted the Justice Department to place
several of 43 witnesses on the stand. The testi-
mony of the witnesses was intended to show
that Griffith as a monopoly dominated the field
and either allegedly compelled them to sell their
houses, enter into Griffith deals or take a sec-
ondary position in the theatre field.

In his plea for injunctive relief, U. S. Attor-
ney George W. Wise declared : "Further di-
vestiture relief is necessary in order to dissipate
this monopoly power and provide effective re-
lief."

Committee Nay Suggest
Theatre Divorce

The House Small Business Committee, now
preparing a report in Washington to Congress
on its recently completed investigation of
monopolistic and unfair trade practices, may
recommend divorcement of production from
the other functions of the motion picture in-
dustry, the formation of a special Federal anti-
trust court, larger appropriations for the Gov-
ernment's anti-trust activities, and some form
of consolidation of the related functions of the
Federal Trade Commission and the anti-trust
division of the Justice Department. The re-
port is tentatively scheduled to be ready for
submission to Congress as soon as it convenes
in January, it was learned this week.

The committee may also urge Congress to
take the leadership in seeing that full and ac-
curate information be given to the public on the
profits of the various branches of American
industry which serve the consuming public, said
a committee spokesman, so that if there is an
inordinate profit by any of the branches at
the expense of all the others, particularly the
small retailers, that situation may be promptly
remedied.

Tries Kid Shows

Saturday matinees primarily for chil-
dren at a 12c admission are planned for
Mosinee, Wis., by Harlan Croy, manager
of the Mosinee Theatre.

SHOWMEN'S TRADE REVIEW, December 4, 1948

Indecent Films
Increase — Legion

A "marked increase" of "morally offensive
films" in 1948 was reported last week in Wash-
ington by the Catholic Legion of Decency.
However, said the Legion, this increase is most
apparent in the foreign films imported into this
country.

The Legion report, which was made to the
general assembly of the bishops, meeting at
Catholic University in Washington, covered the
12-month period from November, 1947, to No-
vember, 1948, during which 451 feature films
were reviewed, as compared with 440 the
previous year.

One hundred seventy-four films, 35.58 per cent
of those reviewed during the past year, were
classified as Al, "morally unobjectionable for
general patronage" ; and 188, or 41.69 per cent,
as A2, okay for adults, as compared with 195
Al and 172 A2 films in 1946-47.

Many B's

The report stated that the percentage of B
pictures, "morally objectionable in part for all,"
was the highest in Legion history, totaling 82,
or 18.18 per cent, as compared with 70, or 15.91
per cent, last year. Thirty of these were foreign
films, the report stated.

Only seven films, or 1.55 per cent, were given
the C, or "condemned" classification. Last year,
three were condemned.

The Legion reported that "suggestiveness in
scenes, dialogue, or costuming" occurring in
57 films, was found to be the most frequent of-
fender in domestic films.

"Improper attitude toward marriage, either
treating matrimony irreverently or portraying
divorce as the acceptable solution to marital
problems" was found in 28 pictures, the report
stated.

Boston Olympia to
Be Netoco Flagship

Boston's Washington Street Olympia Theatre
is scheduled to become the flagship of the new
Netoco circuit which will spring up Jan. 1 from
the split of the M&P theatres.

Under the split, exclusively reported by
Showmen's Trade Review, M&P, a Para-
mount partnership, will be broken down into
two circuits, one of approximately 43 houses
reverting to Sam Pinanski, the "P" of the
M&P circuit, who will operate as Netoco, and
a second circuit of approximately 60 houses
which will be operated for Paramount by Marty
Mullins the "M" of the M&P circuit.

The Olympia, now a second-run house will
switch to first-run under the Netoco banner and
will house the headquarters of that circuit. The
Fenway, in Boston's Back Bay section, will also
go to Netoco, breaking up the present Fenway-
Paramount alliance where the houses played
product day-and-date.

Agnew, Cosonave Form
Sales Representative Firm

Neil F. Agnew, former president of Selznick
Releasing Organization, and Charles L. Casa-
nave this week formed Motion Picture Sales
Corporation, an organization designed to "rep-
resent producers, directors, artists, banks and
others having financial interests in motion pic-
tures released through national distributing
companies."

SHOWMEN'S TRADE REVIEW, December 4, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases of Theatre Operation

Neustein Proves Value
Of Catering to Localites

The value of catering to your neighborhood
and your type of patron was vividly illustrated
recently by Manager Buddy Neustein and As-
sistant Hank Fuchs of Loew's Brevoort The-
atre, Brooklyn, N. Y. The Brevoort handles
the Negro trade in its section of Brooklyn and
this fact made it possible for the boys to put
on a very unusual contest that gave everybody
a swell time.

The stunt was what Neustein called "the first
Bop Fashion Show and Alley Cat contest for
men ever staged in any theatre." The tieup
was with Alley's Pants Shop on Fulton Street
— hence the Alley Cat angle. As the audience
applauded wildly the zootiest zoot suiters in
Brooklyn showed off their remarkably designed
clothes and the winner received the resounding
title: "Alley Cat of 1948." He also was pre-
sented with, clothes, other gifts, and an evening
on the town, courtesy of the Brevoort.

All-American newsreel and Negro papers
covered the event, the coverage even extending
to the Pittsburgh Courier. Of interest to man-
agers generally was the fact that Neustein
plugged the contest for 48 consecutive nights
on the sponsor's radio program. That, friends,
is being thorough.

Theatres Revamp Radio
Quiz Shows for Own Use

Although realizing they can't possibly com-
pete with radio shows on an equal prize value,
exhibitors in many sections of the country are
nevertheless stimulating business with quiz
nights centered around local personalities and
following formats that have proved successful
for national radio programs, it is declared by
Harold Perlman, advertising director of Filmack
Trailer Co., Chicago.

Inasmuch as these quiz games, which include
"Man in the Dark," "Mr. Shush," "Who's Talk-
ing" and "Movie Quiz," are all based on knowl-
edge and ability, the originators expect to gain
entry into many situations where money give-
away games are outlawed because of the lottery
angle.

Good for Theatres Near
Military Reservations

Stunt pulled by Fred Wehrenberg's Southway
in St. Louis, outside of Jefferson Barracks for
last Christmas may be an idea for the managers
who have theatres located near military reser-
vations.

Wehrenberg tied the Southway in with Jeffer-
son Barracks and the Lions Club to provide
a special Christmas party for all children. The
Lions provided 20 special prizes, 10 for boys and
10 for girls, and also presented each child at the
end of the show with a bag containing candy,
nuts and fruit.

Saves the Voice

The State Theatre, Oklahoma City,
has installed a neon "Thank You" sign
in the box-office. Everytime the ticket
machine is punched, the sign lights up.

The Brass Tacks of Efficient
Picture Theatre Management*

IDEAS FOR ADDED THEATRE REVENUE

By Jack Jackson

For the past few weeks I've been sprinkling this word pasture pretty thoroughly with reports
about what's being done to swell theatre bank accounts with revenue above and beyond the coin
garnered from ticket sales and the usual line of concessions. I thought I had covered just about
everything, but checking through notes of what I observed while skittering hither and yon
along the national theatre front, it seems I barely scratched the surface. While some of these
activities indicate that the glib tongue of some sharpie promoter has dulled the wits of certain
theatremen, others smack of right smart quarterbacking toward the dollar goal posts. You takes
your choice of what's good or bad — if either — for the show shop you rule.

In several territories independent distributors — some with offices and others just fly-by-nights
— are soliciting small town theatres for contracts calling for the exhibition of short subjects at
periodical intervals on a "for free" rental basis. The argument used to sell the deal is that the
price of a short is saved, that only a one-frame credit will be added and that no particular
obligation as to playing time — other than that it be on a preferred time basis within a three or
four-week span — is required. The subjects offered are seldom of quality to match available reels
from reliable distributors, for which the exhibitor would be required to pay anywhere from $2 to $5.
On the face of it, the proposition looms as a saving of film costs 'and, with just about every
theatre owner looking for -ways and means to slice the film rental item, little difficulty is en-
countered in getting theatres signed on the dotted line. In fact, one of the promoters told me that
he has more orders — for one a month on a four-month deal — than he can cover with available
prints of the subjects he has under lease.

Now here's what happens after the signing :

The promoter solicits merchants of the community for paid sponsors for the exhibition of the
film. The selling argument is that the merchants paying for straight screen advertising are not
making the impression on spectators that accrues to a livewire who gave them ten minutes of '
entertainment as his guest and contented himself with the simple one-frame announcement that
the subject is presented as a friendly gesture of goodwill from his company. Now here's the
payoff — and if it doesn't rattle the casters under your swivel chair something's wrong with your
brain bearings : The promoters are getting anywhere from $20 to $35 per reel with enough if
not a redundance of merchants all contracted for four or more reels.

Far Better That You Arrange to Purchase the Subject

As I see it, it's not good because it totes up like this:

The theatre saves two to five dollars but the merchant to whom he looks for goodwill and
expects to sell tickets is mulcted for revenue far in excess of the value offered. The films are
leased to the promoter at trifling cost and the healthy take of $80 to $140 is pocketed by an
outsider with no interest, other than personal financial gain, in either the merchant or the theatre.
If your merchants happen to be in the market for this type of screen cooperation it is far better
that you arrange to purchase the subject, eliminate the middle man and give the cooperator the
benefit of lower price.

The Jam Handy outfit are again soliciting theatres. This time it's a door-bell ringing job
for the Handy representative who is intent on signing up a considerable number of preferred
theatres in locations sufficiently varied to provide a broad selective pattern for their customers.
Some of the film being offered is described as being of high entertainment content — and the
past reputation of the company is such as to give credence to the claim — with advertising subordi-
nated to the inoffensive and almost indiscernible status. These are 8- to 10-minute reels shipped
on a regular scheduled exhibition 'basis from a nearby exchange or servicing company with rental,
shipping costs, etc., absorbed by the Handy company.

In addition to the single "gratis" reels the company is offering a series of 3-minute adver-
tising entertainment reels for which they pay the theatres on a basis of 3 cents per seat per
week. Note carefully that the payment is not based on attendance but on seating capacity. The
films are set to run one a month for a 16-month period, making revenue of $480 available for a
theatre of 1,000 seats. I understand that the contracts offered make no mention of the prod-
uct or firm to be advertised. In the past Handy has had some excellent accounts such as General
Motors, Ford, etc. The company also has contracts with one or more cigaret makers and it is

(Continued on Page 10)

* This series copyrighted and must not be reproduced in part or whole without written permission
from Showmen's Trade Review, Inc.

10

SHOWMEN'S TRADE REVIEW, December 4, 1948

Passes for City's New Residents

All new residents of Plainfield, N. J., receive a letter welcoming them to the city
and containing a pass for two to one of the Walter Reade theatres from Hal Martz,
Reade city manager there. Martz is a firm believer in creating goodwill for the theatre
through the personal touch as well as through civic activities, so he arranged with
Plainfield realtors to keep him supplied with the names and addresses of purchasers
of new homes and lessees of homes and apartments. As soon thereafter as possible he
sends them his welcoming letter with enclosed theatre pass, stressing the fact that the
three Reade theatres strive to present the finest in family film entertainment, and
inviting them to call at his office after the show to say "Hello."

Jackson . » .

{Continued from Page 9)
to be concluded that the current subject being
offered — Chevrolet — will be followed by one of
the rolled weed variety. If you happen to go for
this it would be best — even considering Handy's
impeccable reputation — that you include a clause
denying your screen for advertising of subjects
or merchandise not considered as serving the
best interests of your customers. From what I
understand, the Jam Handy man is getting an
encouraging welcome from some of the bigger
chain operators but is interested in getting
worthwhile show spots of non-chain towns and
cities on the dotted line.

This 3 cents per seat deal seems more lucra-
tive for the theatre than the 1 cent per patron
paid by Chesterfield to exhibitors playing the
9-minute subject distributed through Tom Con-
nors. However, if your interest is purely com-
mercial, it would be well to balance each of
these against the regular weekly revenue being
offered by Alexander Film and other reliable
companies for the exhibition of 40-second screen
ads for the local merchants who are your box-
office patrons.

No Copyright

In a small town in Kansas I was greeted with
open arms by an exhibitor who had profited
from my swings at the itinerant entertainers
being sent through the country by International
Harvester, Rexall and other national manufac-
turer-distributors. This chap sold the local mer-
chant of the manufacturer on the value of hold-
ing the entertainment in his theatre as a pre-
caution against foul weather and collected $20
per night for the insurance. It added to busi-
ness, too. There's no copyright on the procedure.
You can do the same if you get after the local
representative when the first news of the coming
of the itinerant troupe breaks.

The old annunciator signs — those illuminated
frames that used to be set at either side of
the stage to hold sign cards announcing the
■next act back when vaudeville was in vogue —
are being given a modern blood transfusion in
hopes of garnering added dollars for theatre
owners. Today's frames arc of the automatic
change variety with shields set to prevent leak-
age to the screen. I was told that each frame
had a capacity of six ads that netted $2.50 per
week each or a total , of $30 to the theatre. In
all instances the frames were owned by some

A two-phased goodwill campaign which Man-
ager Hugh S. Borland of the Louis Theatre,
Chicago, has recently staged has brought his
theatre more than a million dollars' worth of
publicity, Borland estimates. The 500-seat Louis
is in the city's colored section at 35th and Michi-
gan and has directed its goodwill campaigns
mainly to the youths in four public schools in
the theatre's patronage area.

First phase of the campaign was the awarding
by Borland of 28 civilian defense helmets of
white metal to the Patrol Boys of the Raymond
school. The All American newsreel photo-
graphed the presentation of the helmets and later
the reel was shown at the Louis for two days.
Borland played up the showing of the newsreel
through the distribution of 8,000 heralds, the
first page of which was devoted to the newsreel
program and through a special trailer and 40x60
display boards, one outside the theatre, the
other in the lobby. The principal of the Raymond

local livewire who undertook the solicitation
of ads and the making and changing of cards
as well as complete responsibility for mechanical
operation. This kinda looks like the type of
innocuous theatre advertising which exhibitors
who frown on screen ads have been looking for.
The danger is in the lack of control over the
local company or solicitor who may get the
wrong sort of concerns or merchandise as ad-
vertisers and the possibility of kicks by dis-
satisfied advertisers who will blame the theatre
if things go wrong mechanically.

In this same category is a new-fangled lobby
display of the changing-card variety. This is,
in appearance, a cousin of television, since it
resembles the air-picture cabinets with the same
kind of viewing screen. I am told that the
cabinet contains a small projector that handles
16-mm. film on an endless belt. The belt con-
tains 20 screen frames to accommodate a similar
number of advertisers. The ads are in color —
prepared by a Hollywood company — and the
reel repeats every minute or so. This gives each
advertiser approximately 3 seconds of every
minute to catch the eye of incoming or out-
going patrons. 'The device is placed to best ad-
vantage in the lobby and properly masked and
decorated to conform to or vary from sur-
rounding theatre decoration or ornamentation.
From what I gather, this is getting some strong
consideration from circuits because it takes
the advertising away from the screen and still
enables the chain to bank considerable yearly
revenue. I am also told that candy companies
and soft drink venders are really grabbing for
space since it becomes a point-of-sale advertis-
ing media in theatres with concession stands,
which means just about all of them.

The variety of wares available from conces-
sion stands continues to mount. With ice cream
bars hitting a high score during the summer
months it was quite natural that package cakes,
animal crackers for the kiddies, etc., -should

school attended the presentation of the safety
award merits to the Patrol Boys who assist in
regulating traffic in the area, particularly in
the crossing of streets by the school pupils.

Second phase of Borland's goodwill campaign
was directed to the four schools in the area
through the giving of Award of Merit cards to
pupils of the fourth to the eighth grades who
had won above-average school report cards. The
merit cards entitled the winners to see four shows
free at the Louis during the month of issue. For
each show they attended, a hole was punched
in one corner of the winners' cards which were
deposited in the box-office to be collected on the
pupils' way out. This gave Borland a chance
to talk with the winners and encourage them to
strive for better grades. Aside from broaching
the Award of Merit cards by letter to the princi-
pals of the four schools, Borland contacted them
personally and received their endorsement of the
idea and their active support in publicizing it.

follow. One company, headed by a former the-
atre operator, is now canvassing" for the privi-
lege of placing coffee venders — similar to the
Coco-Cola vending machines — in theatre lobbies.
I was told of another concern who seeks to
install a small perfume bar where it can be
serviced by the candy stand attendants. It just
hasta stop someplace.

Jimmy Partlow, former Universal branch
manager in Atlanta, who- recently opened a
Drive-in near Orlando, Florida, advises that he
intends putting a restaurant at the back end of
his property. He also plans to take full advan-
tage of a sizable lake bordering the rear of his
lot for the rental of row boats.

Still other Drive-Ins have plans for com-
mercial stands along the fence line of their en-
trances. These will be given over to- local town
merchants anxious to cash in by supplying the
needs of the late crowd at the theatre who find
themselves wanting fruit, food, etc., for the
breakfast table.

Several years ago this writer had charge of
a theatre with a block-long arcade leading to
a theatre entrance in the center. The job of
creating displays became arduous as well as
expensive and a string of ornamental display
stands with three sides of glass was installed.
Some 20 of these brought -close to $1,000 extra
revenue every month.

Taxicab Service

In a mid-sized Colorado town I happened
upon an exhibitor who had found one of those
highly desirable commercial hookups that en-
ables him to pack bis pocket while at the same
time performing a valuable service for his pa-
trons. He keeps an attendant at a phone in the
lobby whose duty it is to call a local taxicab
company for those desiring such service. A
screen trailer and a sign at the phone stand
call attention to the service. The theatreman
gets a share of the taxi fare for his ad and ser-
vice. When I asked how he kept track of his
account he told me that the patrons give their
destination to the boy at the phone who writes
the data on a prepared form which is submitted
to the taxi company for approval each morn-
ing. He collects better than $10 per week for
being a nice -guy to his patrons.

A few theatres are going in for record and
sheet music sales ; not over the elaborately deco-
rated counters prevalent in the early '30s, but
modest little sound-proof booths for record sam-
pling and neat displays on small racks for the
sheet music. In one instance the theatre owns
and operates the concession but all others are
farming it out to local music dealers on a stipu-
lated lobby space rental or percentage of sales
basis.

One more and I'll let you go on to more im-
portant things. A theatre using one of those
glass popcorn containers where all the attendant
does is pull a handle to fill a sack has doubled
his popcorn receipts by the simple expedient
of scattering a quantity of those small plastic
toys that sell for about 50 cents a gross in each
filling of the container — which he says holds
$12 worth of popcorn — and letting the winners
fall at random as the sacks are filled.

Borland 2-Point Goodwill Campaign
Brings Theatre 'Million' in Publicity

SHOWMEN'S TRADE REVIEW, December 4, 1948 It

The Box-Office Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

Parole, Inc.

Eagle Lion Gangster Drama 71 mins.

AUDIENCE SLANT: (Adult A satisfac-
tory melodrama with a slightly new angle.

BOX-OFFICE SLANT: Will balance an
"A" comedy or light fare on double bills.

Cast: Michael O'Shea, Turhan Bey, Evelyn Ankers,
Virginia Lee, Charles Bradstreet, Lyle Talbot, Michael
Whalen, Charles Williams, James Cardwell, Credits:
Orbit Production by Equity. Producer, Constantin J.
David. Associate producer, Anthony Z. Landi. Direc-
tor, Alfred Zeisler. Screenplay, Sherman Lowe. Origi-
nal story, Sherman Lowe and Royal Kole. Photogra-
phy, Gilbert Warrenton.

Plot: An FBI man comes to a town to
help local authorities find the crooks in a
racket that furnishes paroles for convicts at
a price. The FBI agent masquerades as a
petty racketeer and finally captures the cul-
prits, after nearly getting himself murdered.
The tieup is found between two members of
the parole board and a shady lawyer and his
moll.

Comment: A satisfactory melodrama with
a slightly new angle. The parole racket is
given a rather interesting foreword and de-
lineation. Michael O'Shea is adequate as the
FBI man, and Evelyn Ankers is an attractive
villainess. However, Turhan Bey as the chief
villain overacts and therefore detracts from
the film's pace. The rest of cast is up to par.
"Parole, Inc.," will balance an "A" comedy
or light fare on double bills.

The Eternal Husband

(French dialog — English titles)
Vog Film Co. Drama 91 mins.

AUDIENCE SLANT: (Adult) A remark-
able dramatic tapestry of grief, hatred and
revenge that will have thoughtful filmgoers
hanging onto their seats as they watch
Raimu develop step by step a hopelessly
twisted character.

BOX-OFFICE SLANT: For the arts it
belongs at the top, and for those theatres the
selling points are, of course, Raimu in his last
picture, the Dostoievsky story, and a strong
cast.

Cast: Raimu, Aime Clariond, Gisele Casadesus, Louis
Seigner, Jane Marken, Micheline Boudet, Lucy Valnor,
Helena Manson, Arlette Mery. Credits: Adapted from
"L'Eternal Mari" by Dostoievsky. Screenplay by
Charles Spaak, Pierre Brive and Pierre Billon. Direc-
tion, Pierre Billon. English titles, Noel Meadow.

Plot: After many years Raimu returns to
haunt sickly Aime Clariond, who learns
Raimu has a child and that his wife is dead.
Clariond wants to see the child, thereby tip-
ping the audience that he is the father. Raimu
has a letter his wife wrote to Clariond telling
him the little girl is his. Raimu starts a cam-
paign of revenge which results in the death
of the child, the early death of another suitor,
and finally reaches the point where Raimu
attempts to murder Clariond with a razor.
The latter manages to ward off Raimu, who
recovers his senses enough to finally give
Clariond the letter and go away from him
forever, not without, however, saying: "I see
it now. I am the eternal husband and you
are the eternal seducer."

Comment: The last film Raimu made be-
fore death overtook him in a prison camp is
an acting tour-de-force in which he slowlv

National Reviewing Committees'
Classifications

PALEFACE, THE (Para.)

FAMILY — National Board of Review.

CLASS B — National Legion of Decency.

(Objection: Light treatment of marriage; suggestive

sequences.)

WHEN MY BABY SMILES AT ME (20th-Fox)

MATURE— National Board of Review.
CLASS B — National Legion of Decency.
(Objection: Reflects the acceptability of divorce.)

YOU GOTTA STAY HAPPY (U-I)

FAMILY — National Board of Review.

CLASS B — National Legion of Decency.

(Objection : Light treatment of marriage ; suggestive

sequences.)

SNAKE PIT, THE (20th-Fox)

MATURE— National Board of Review.

CLASS A — SEC. 2— National Legion of Decency.

develops the character of a cuckolded hus-
band, who, when he learns at his wife's death
that her child is Clariond's, changes from a
kind, respectable judge to a revengeful,
drunken monster. The force of the portrayal
is astounding. The audience knows early
what the situation is, yet the suspense is on
the rise all through to an ending which is
worse than death in that it leaves the other
man to face his conscience until his own
release through death. Raimu has wonderful
help from a distinguished cast (three of the
players from the Comedie Francaise), which
centers especially on Aime Clariond and an
astonishing child actress, Lucy Valnor. No
self-respecting art theatre can pass this by.

Scorned Flesh

Foreign Screen Corp. Drama 145 mins.

AUDIENCE SLANT: (Adult) Italians
and other Latin-speaking moviegoers who
like deep, dark, tragic stories should be pleased
with this one. Not for average audiences.

BOX-OFFICE SLANT: Best suited for
Latin-speaking foreign-language houses.

Cast: Laura Solari, Fosco Gianchetti, Camillo
Pilotto, Lauro Gazzolo, Dhia Cristiani, Guido Celano,
Olga Solbelli, Checco Rossone. Credits: Kino Film
production. Direction, Camillo Mastrocinque. Produc-
tion, Icillo Sterbini. Based on story by Giorgio Pas-
tina. Photography, Aldo Tonti. English titles,
Rosemarie Oippolo and Max de Alban.

Plot: With his bride, Luisa (Laura Solari)
killed on their wedding day, Paolo (Fosco
Giachetti) becomes a living statue, which is
a literal translation of the film's original title,
"Statua Vivente." Much drunk, he meets
Rita (also Laura Solari) in a bordello and is
transfixed because she is the double of his
beloved Luisa. She falls in love with him,
but he wants her only to look at. When she
finds the little house prepared for Luisa
and displays herself in Luisa's kimono, Paolo
kills her.

Comment: Deep, dark, dreary and draggy
is this Italian tragedy. Therefore, it is not
for average American audiences and is lim-
ited strictly to theatres catering to patrons
who are both Latin-speaking and Latin-
minded. For such houses the film should do
right well, provided the management has a
regular clientele it can depend upon. Even
for such patrons it does seem the picture
could be shortened to some extent. Ex-
traneous details move by with molasses-like
speed, so that further cutting early in the
story might easily point up the climax with
greater strength than at present.

The Decision of
Christopher Blake

Warner Bros. Drama 75 mins.

AUDIENCE SLANT: (Family) This
imaginative tale of the psychological reaction
on an adolescent of a threat to his home via
the divorce courts should please generally,
with added appeal for women. Ted Donald-
son does a fine job in the leading role.

BOX-OFFICE SLANT: Should do aver-
age business in most situations.

Cast: Alexis Smith, Robert Douglas, Cecil Kellaway,
Ted Donaldson, John Hoyt, Harry Davenport, Mary
Wickes, Art Baker, Lois Maxwell, Douglas Kennedy,
Bert Hanlon. Credits: Directed by Peter Godfrey.
Produced and written for the screen by Ranald Mac-
Dougall. Based on the play by Moss Hart, as produced
on the stage by Jos. M. Human and Bernard Hart.
Photography, Karl Freund.

Plot: A story of the bitterness that crops
up in a child when a divorce is imminent.

Comment: The plight of children of di-
vorced parents has been told before on the
screen but rarely as imaginatively as in "The
Decision of Christoper Blake." Here, instead
of just telling a tale of marital discord, the
story attempts to delve into the mind of a
young adolescent to show his psychological
reactions when his home and happiness are
threatened. Several dream sequences are ef-
fectively interpolated into the dramatic epi-
sodes and these are done in an unusually
imaginative manner. Ranald MacDougall,
who wrote the screenplay, makes his debut
in the producer's berth. Another debut is
made by Robert Douglas, the English actor
who capably portrays Christoper's father.
And Christopher is exceptionally well-acted
by young Ted Donaldson. Alexis Smith com-
pletes the family circle, as Mrs. Blake. En-
tire supporting cast turn in smooth, con-
vicing delineations under Peter Godfrey's
direction. This picture should do average
business in most situations, for it is an imagi-
native tale well done, with special appeal for
feminine moviegoers.

3 Godfathers

(Color by Technicolor)
MGM Western Drama 106 mins.

AUDIENCE SLANT: (Adult) Average
audiences will find this too drawn out, in-
credibly naive in plot, relieved only by ex-
ceptionally fine scenic panoramas.

BOX-OFFICE SLANT: Even with top-
category exploitation efforts and good cast
names, this seems destined to play lower
halves where double bills are the rule. Needs
strong selling where booked as a single.

Cast: John Wayne. Pedro Armendariz, Harry Carey,
Jr., Ward Bond, Mae Marsh, Mildred Natwick, Jane
Darwell, Guy Kibbee, Dorothy Ford, Ben Johnson.
Charles Halton. Hank Worden, Jack Pennick, Fred
Libby, Michael Dugan, Don Summers. Credits: Di-
rected by John Ford. Produced by Argosy Pictures
Corporation. Musical score, Richard Hageman. Screen-
play by Lawrence Stallings and Frank S. Nugent,
from the story by Peter B. Kyne. Photography, Win-
ton Hoch. Technicolor color director, Natalie Kalmus.
Associate, Morgan Padelford. Special effects, Patrick
Kelley.

Plot: Three fugitive bandits, escaping pur-
suit on the Arizona desert, arrive at a water
(Continued on Page 14)

5 times in LIFE alone, 3 times in LOOK ... and again and again in THE SATURDAY EV
RICAN, WOMAN'S HOME COMPANION, LADIES HOME JOURNAL, DELL SCREEN UNIT, F

OST, COLLIER'S, McCALL'S,
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WYN HANDS YOU ANOTHER
[IT PRE SOLD FOR YOUR BOXOFFICE
PRECEDENTED AD CAMPAIGN!

14

SHOWMEN'S TRADE REVIEW, December 4, 1948

Box-Office Slants

3 Godfathers

[Continued from Page 11)
hole j n 1 in time to officiate at the birth of
a boy to a dying mother, left alone by a dead
husband. They adopt the boy and one brings
him back to civilization, following the death
of two of the bandits. His heroism in bring-
ing the child safely through incredible hard-
ship earns him a short prison term with a
promise of a happy life upon his return.

Comment: The plot is tenuous and the
motivations of three hard-bitten bank bandits
in giving up their safety and their very lives
to bring a new born youngster to civilization
have not been credibly established. The act-
ing is as fair as could be expected with the
lines given to the players, but there is con-
stant evidence of over-reaching for effect and
a loose hand in direction of the actors which,
added up, give an uneasy feeling of ama-
teurish approach to a serious theme. The
Christmas theme of the Babe and the 3 Wise
Men, culled from the bible by Harry Carey,
Jr., one of the 3 Godfathers of the story,
and related to John Wayne, leader of the
bandit trio, and to Pedro Armendariz, third
of the group, is so well known as to not re-
quire explanation but it is kicked around in
an entirely unconvincing manner. Everyone
concerned apparently strives mightily, but
unfortunately they didn't quite make the
grade. The photography is exceptionally
fine, but even beautiful photography and su-
perb Technicolor scenic panoramas are not
enough to make this long, drawn-out story
acceptable as good entertainment. Even with
top category exploitation efforts and good
cast names this seems destined to play lower
halves where double bills are the rule. Needs
extra strong selling where booked as a
single.

Long Is the Road

(Mixed dialog — English titles)
Astoria Films Semi-documentary 77 mins.

AUDIENCE SLANT: (Adult) A serious,
but hopeful, film about displaced persons that
offers high dramatic interest to those of a
thoughtful nature.

BOX-OFFICE SLANT: Can be handled
best by tieups with educational, welfare and
Jewish organizations. Might pick up some
downtown transient trade.

Cast: Israel Becker, Bettina Moissi, Berta Litwina,
Jakob Fischer, Otto Wernicke, Paul Dahlke, Alex-
ander Bardini, David Hart, Mischa Nathan, H. L.
Fischer. Credits : Produced by International Film
Organization. Screenplay, Karl Georg Kulb and Israel
Becker, from story by Becker. Producer, Abraham
Weinstein. Direction, Herbert Fredersdorf and Marek
Goldstein. Photography, Franz Koch. Music, Lothar
Bruhne.

Plot: Becker and his mother and father,
following the fall of Poland, are placed on a
train for a prison camp. Unbeknown to his
parents, Becker escapes. He befriends a girl
forced from her German home. The father is
killed at the camp. When the war ends, the
mother and son seek each other. Eventually,
the girl and Becker get married and live in
a DP camp. The mother, in a hospital, be-
comes mentally deranged, but recovers when
her son finally finds her. The three a year
later — with the addition of a baby — look for-
ward to a free life in Palestine.

Comment: Done in a semi-documentary
technique and carried along by a simple story,

"Long Is the Road" paints an affecting can-
vas of the miseries and hopes of the Jewish
race during the war days. Many library shots
are used in telling the story, and in this pic-
ture they become very effective, since the
acted scenes were filmed virtually on the
same ground as the real ones. The film is
said to be the first made in the American
zone of Germany. Israel Becker, besides
contracting the story and co-writing the
screenplay, plays the leading role of the son,
aided by Bettina Moissi as the girl. Exhibi-
tors catering to Jewish patrons may want
to know that Miss Moissi is the daughter of
the celebrated actor, Alexander Moissi. The
method of merchandising this picture would
seem to be almost entirely a matter of get-
ting the cooperation of various educational,
welfare and Jewish organizations, although
there seems to be a chance for transient draw
in cities with large Jewish populations. The
picture is not only worthy from a humanistic
viewpoint, but it carries a real dramatic
punch.

Leather Gloves

Columbia Drama 75 mins.

AUDIENCE SLANT: (Family) Topnotch
prize-fight picture that is tightly woven, sen-
sitively portrayed, and nicely scripted.

BOX-OFFICE SLANT: This one will be
a definite asset to any program, whether it
tops or supports another feature.

Cast: Cameron Mitchell, Virginia Grey, Jane Nigh,
Sam Levene, Henry O'Neill, Blake Edwards, Bob
Castro, Sally Corner, Eddie Acuff. Credits : Producer
and director, Richard Quine and William Asher.
Screenplay, Brown Holmes. Original story, Richard
English. Photography, Henry Freulich. Technical
advisor, Mushy Callahan.

Plot: A former boxing champ, now on the
bum, wanders into a small town where, to
make easy money, he arranges to throw a
fight to the local boy. In the final rounds,
however, he manages to knock out the young-
ster because the local boy's fiancee doesn't
want to marry a fighter.

Comment: This is a topnotch prize-fight
picture that is tightly woven, sensitively por-
trayed and nicely scripted. New Producers
Quine and Asher do a good job of keeping
the action moving and providing smart direc-
tion. Cameron Mitchell does a really fine
portrayal of the once-great fighter who de-
velops a tender spot; and the rest of the cast
perform equally well. Credit should go to
Dick English for an original story that is
truly original, and Brown Holmes for his
scenario. It is comparatively rare in a mod-
est-budget film like this that the result is so
close to an "A" production. This one will
be a definite asset to any program, whether
it tops or supports another feature.

Quartette

(Reviewed in London)
Rank Omnibus Drama 120 mins.

AUDIENCE SLANT: (Adult) Four ex-
cellent short stories are linked by a narrative
from W. Somerset Maugham and provide
sufficient incident and variety to entertain
most audiences.

BOX-OFFICE SLANT: While the omni-
bus movie has not been too popular, each
plot is first class in itself and excellently
acted making this a film which will be much
appreciated and widely discussed. The title
may need some explaining; otherwise, some
patrons may think this is a musical film.

Cast: Hermione Baddeley, Dirk Bogarde, Mervyn
John, Cecil Parker, Basil Radford, Francoise Rosay,

Susan Shaw, Linden Travers, Naunton Wayne, Mai
Zetterling and others. Credits: Based on four short
stories by W. Somerset Maugham. Screenplay by
R. C. Sherriff. Produced by Antony Darnborough.
Episodes directed by Ken Annakin, Arthur Crabtree,
Harold French and Ralph Smart. A Sydney Box pro-
duction for Gainsborough presented by J. Arthur Rank.
UK Distribution, GFD ; Canada, Eagle Lion.

Plot: There are four complete, self-con-
tained short stories. "The Facts of Life" tells
of a young man's adventures in Monte Carlo.
"Alien Corn" concerns a youth who aspires
to be a famous pianist but fails. "The Kite"
is about a mother-in-law's attempt to end
her son's marriage. "The Colonel's Wife"
is the story of a pompous soldier who wakes
to find his neglected wife has written a sexy
best-seller about his shortcomings.

Comment: This can be likened to a good
magazine, for there are four separate Somer-
set Maugham short stories, introduced by
the author himself. By this means, first-class
artists and directors are available and slender
plots with novel twists can be filmed. The
episodes have been chosen for variety and,
as a result, there is plenty for all types of
audiences. "The Facts of Life" provides a
cynical commentary on father's advice not
always being best; "The Kite" is played for
laughter in a slightly satirical vein while
"The Colonel's Wife" is a deliciously witty
story of a neglected wife. Less successful is
"Alien Corn" which is mis-cast and lacks
conviction. This is a quality offering and it
is to producer Anthony Darnborough's credit
that the excessive running time is not notice-
able. If, for convenience, a shorter picture is
needed one of the stories can be dropped.
Mai Zetterling turns in a particularly slick
piece of characterization as a glamorous
temptress. Jack Watling reveals a pleasing-
personality as the boy who proves that father
is not always right while Nora Swinburne
and Cecil Parker must be singled out for
their delightful performances as the colonel
and his lady.

Malacarne

(Italian Dialog — English Titles)
Vesuvio Film Co. Tragedy 103 mins.

AUDIENCE SLANT: Authentic Sicilian
backgrounds, good acting, fine photography
make this excellent entertainment for those
who take film art seriously.

BOX-OFFICE SLANT: Because of its
nature there is no place for this picture ex-
cept the foreign language houses and some
art theatres.

Cast: Mariella Lotti, Otello Tosi, Amedeo Nazzari,
Giovanni Grasso, Umberto Spadaro, Margherita Ni-
cosia, Carletto, S. Chimenti, Rosetta Romano, Piera
Paci, Giovanni Baiardi, Natale Cirino. Credits: Pre-
sented by Sicilian Films Organization. General direc-
tion, Girolamo e Francesco Gorgone. Direction, Eddy
Affronti. Photography, Giuseppe La Torre. Singing
by Manfredi Pons De Leon and Pippo Gorgone.

Plot: This is a story that takes place in a
typical Sicilian fishing village which has
come upon evil days because a monster shark
kills all the tuna. Turi, a swashbuckling-
hellion, who swims and makes love with
equal ease, ruins the nun-like Mariastella and
accidentally kills her uncle and protector.
In prison he feels great love for her and
when pardoned seeks her again. He finds her
in a bordello and entreats her to marry him,
if only for the sake of their child. She re-
fuses. Turi then goes after the shark, will-
ing to give his life. Meanwhile she changes
her mind and searches for. him. She finds
him at last, dead on the beach alongside the
shark. The tuna run again and the village
is once more prosperous.

Comment: There are two things in this

SHOWMEN'S TRADE REVIEW, December 4, 1948

15

picture that will interest almost anybody —
the scenic background of Sicily and the pho-
tography. For average American audiences
the rest is almost a complete blank. Sicilian
tempers and humor flame high in this one,
the mood is dark, the acting tempestuous at
times. All that sort of thing is out of the
ken of Uncle Charlie and his farm hands in
Iowa, so don't think of it unless you are sure
of an audience that goes in seriously for art
in motion pictures. The photography is su-
perb and the scenes that cover the return
of the tuna, with the haul being made, offer
fine action stuff. It is a really fine picture
that is limited here to foreign language and
art theatres.

A Letter to Three Wives

20th-Fox Drama 103 mins.

AUDIENCE SLANT: (Adult) This drama
of marriage is excellent entertainment for
thinking audiences in metropolitan, neigh-
borhood and average community centers,
rather than in small towns and rural areas.
It has strong feminine appeal, but most men
also should enjoy it.

BOX-OFFICE SLANT: The appeal to
women, plus the star names, should insure
very good box-office returns in most situa-
tions.

Cast: Jeanne Cram, Linda Darnell, Ann Sothern,
Kirk Douglas, Paul Douglas, Barbara Lawrence, Jef-
frey Lynn, Connie Gilchrist, Florence Bates, Hobart
Cavanaugh, Patti Brady, Ruth Vivian, Thelma Ritter,
Stuart Holmes, George Offerman, Jr., Ralph Brooks,
James Adamson, Joe Bautista, John Davidson, Carl
Switzer. Credits: Produced by Sol C. Siegel. Screen-
play and directed by Joseph L. Mankiewicz. Adapted
by Vera Caspary from a Cosmopolitan magazine novel
by John Klempner. Photography, Arthur Miller. Art
direction, Lyle Wheeler, J. Russell Spencer. Music.
Alfred Newman.

Plot: Three wives become insecure when
they receive a letter from a mutual rival
stating that one of their husbands has run
away with her. Each wife searches her mind
for reasons that might have caused her hus-
band to leave her. Each of them is sure it's
her own husband who has gone; all of them
hope they're wrong. That night, at a country
club dance, they get their answer.

Comment: "A Letter to Three Wives" is
excellent entertainment for thinking adults,
especially the women, for this is a provocative
drama of marriage, of three wives, each fear-
ing she has lost her husband to a mutual
rival, each hoping she is wrong. As each
probes her mind for the reason, the flash-
back technique is utilized to depict a dra-
matic situation in her married life that might
easily have caused her husband to go to the
arms of another woman. From then on, it's
anyone's guess as to who might be the err-
ing husband until his identity is finally re-
vealed and the situation resolved. Joseph L.
Mankiewicz has capably and understanding^'
directed this unusual story from his own
screenplay as adapted by Vera Caspary from
a Cosmopolitan magazine novel by John
Klempner. And the three . wives and their
husbands, in that order, are well portrayed
by Jeanne Crain, Ann Sothern, Linda Darnell,
Jeffrey Lynn, Kirk Douglas and Paul Doug-
las. Despite its dramatic content, the picture
is not without its moments of humor, most of
which are furnished by Paul Douglas as a
wealthy chain-store operator who, having re-
sisted marriage with one of his employes,
finally gives in, with both husband and wife
flinging sarcastic barbs at each other because
of their lack of faith in each other's love.
While "A Letter to Three Wives" is a
woman's picture, its subject matter is likelv

to appeal more strongly to thinking adult au-
diences in metropolitan, neighborhood and
average community centers than in small-
town and rural areas. But the fact that it has
particular feminine appeal, plus the star
names, should insure very good box-office
grosses in most situations.

Mexican Hayride

Univ.-Int'l Comedy With Music 77 mins.

AUDIENCE SLANT: (Family) Abbott
and Costello — mostly Costello — provide an
evening of hilarious laughter for average audi-
ences. This comedy is not for the intellectu-
als but for those who delight in rib-tickling
fun.

BOX-OFFICE SLANT: If yours is any-
thing but a theatre catering to upper-class
patronage, you can go on this ''Mexican Hay-
ride" fully confident that you'll have lots of
happy patrons on the journey, plus well-
filled moneybags from your busy box-office.

Cast: Bud Abbott, Lou Costello, Virginia Grey,
Luba Malina, John Hubbard, Pedro de Cordoba, Fritz
Feld, Tom Powers, Pat Costello, Frank Fenton, Chris-
Pin Martin, Sidney Fields, Flores Brothers Trio.
Credits: Produced by Robert Arthur. Directed by
Charles T. Barton. Screenplay by Oscar Brodney and
John Cant. Based on the musical play by Herbert and
Dorothy Fields and Cole Porter. Photography, Charles
Van Knger. Special photography, David S. Horsley.
Music arranged and conducted by Walter Scharf. Song,
Is It Yes Or Is It No?, by Jack Brooks and Walter
Scharf.

Plot: Costello, a good Iowa citizen, gets
into trouble through the shady dealings of
Abbott, Luba Malina and others who are try-
ing to unload fake silver mine stock on Ameri-
can tourists. Finally, he gets out of the
trouble, along with Abbott, who has made
restitution.

Comment: There may be little resemblance
between this picture and the stage play from
which it was adapted; but even so, that would
make little difference, for "Mexican Hayride"
has Abbott & Costello, and that's enough
to guarantee an evening of hilarious laughter
for average audiences. Not for the intellectu-
als but for those who delight in rib-tickling
fun, this comedy seldom lets up in its laugh-
provoking pace, thanks to Lou Costello,
whose antics fill most of the film's footage.
It would seem that Costello works too fever-
ishly to amuse his audience; that more re-

Index for November, 1948

Brass Tacks of Efficient Picture Theatre
Management

Concession Sales and Showmanship. . .Nov. 13, p. 20
Learning Things From Rick's Boys ... Nov. 27, p. 20

The Pros and Cons of Adv. Films Nov. 6, p. 16

Xmas Week Business Builders Nov. 20, p. 20

Exploitation Campaigns — By Pictures

Larceny Nov. 27, p. 14

Rachel and the Stranger Nov. 27, p. 14

Red River Nov. 13, p. 17

Triple Threat ■. .Nov. 27, p. 14

Exploitation Campaigns — By Stunts

Millionth Kid Patron Given Lifetime

Pass Nov. 6, p. 12

Foreign Product Booking Guide Nov. 6, pp. 31-33

Grist for the Showmanship Mill Nov. 6, p. 11 ;

Nov. 13, p. 17; Nov. 20, p. 15; Nov. 27, p. 15

I.M.P.S. Clinic Nov. 6, p. 10;

Nov. 13, p. 16; Nov. 20, p. 14

I.M.P.S. Member Report Nov. 27, p. 13

Index for October, 1948 Nov. 27, p. 19

Money Dates for December Nov. 27, p. 15

Showmanship Slants Nov. 20, p. 15; Nov. 27, p. 14

Silver Anniversary Showmen Nov. 27, p. 13

Theatre Management — Special Articles
City Departments Aid Hopper's Safety

Show Nov. 13, p. 21

Piccirillo Sparkplugs Business Men's

Ass'n Nov. 27, p. 20

Sees Hoodlumism as P. A.'s New Prob-
lem for Managers Nov. 20, p. 20

Where to Buy Theatre Equipment Direc-
tory Nov. 6, pp. E1-E60

Who Says Showmanship Is Dead?

Maurice Bergman Nov. 6, p. 6

Howard LeSieur Nov. 13, p. 19

Barret McCormick Nov. 20, p. 10

straint and a little less effort would produce
the same results. Bte that as it may, whether
he is alone or involved with Abbott' or an-
other member of the cast in sequences that
shape up as a series of comedy routines hold-
ing together the slim plot, the rotund come-
dian is certain to garner a theatreful of
laughs. Costello is the whole show, aided
and abetted by Bud Abbott, Virginia Grey,
Luba Malina, John Hubbard, Pedro de Cor-
doba and others. The Mexican background
provides the color and rhythmic Latin music
of the land of tortillas and encheladas. And
speaking of music, wait till your patrons see
Costello doing the samba. Still funnier: his
accidental encounter with a bull at a bull-
fight. If yours is anything but a theatre cater-
ing to upper-class patronage, you can go on
this "Mexican Hayride," fully confident that
you'll have lots of happy patrons on the jour-
ney, plus well-filled moneybags from your
busy box-office.

Jiggs and Maggie in Court

Monogram Comedy 66 mins.

AUDIENCE SLANT: (Family) A good,
old-fashioned corny comedy that has plenty
of laughs for everyone, especially the "Bring-
ing Up Father" cartoon addicts.

BOX-OFFICE SLANT: Should do excep-
tionally well as a supporting feature in most
situations.

Cast: Joe Yule, Renie Riano, George McManus, June
Harrison, Riley Hill, Tim Ryan, Robert Lowell, Pat
Goldin, Danny Beck, Dick Ryan, Cliff Clark, Jimmy
Aubrey, Jean Fenwick, Frank Austin, Russell Hicks,
Chester Clute, Grady Sutton, Sidney Marion and
others. Credits: Produced by Barney Gerard. Story
and screenplay by Barney Gerard and Eddie Cline.
Photography, L. W. O'Connell. Directed by William
Beaudine.

Plot: Maggie gets mad at George Mc-
Manus for caricaturing her in his cartoon
strip and decides to sue him. She claims her
privacy has been invaded. McManus proves
in court just how he conceived the idea of
Jiggs and Maggie, so the case is dismissed.

Comment: The combination of well-spot-
ted gags, slapstick comedy and other types
of old-time routines, gives this latest "Jiggs
and Maggie" film all the entertainment quali-
ties the "Bringing Up Father" addicts will
enjoy. Others too, will find many laughs
among the many Keystone Komedy routines
employed. The novel idea of "Maggie" suing
George McManus for using her face in his
cartoons to her discredit is the premise upon
which these gags are put together, and this
gives an additional exploitable quality to the
picture. Renie Riano and Joe Yule are ex-
cellent in the leading roles; George McManus
plays it natural in portraying himself and
the other numerous and sundry characters
are all fine. Direction by William Beaudine
takes full advantage of all the "laugh-mate-
rial" incorporated into the screenplay by
Producer Barney Gerard and Eddie Cline.

Minneapolis House
Demands Product

Minneapolis's suburban Richfield Theatre this
week was threatening to go to court under the
anti-trust laws unless exchanges in that city
backed down on their refusal to sell it pictures.

Demands that they comply with the Govern-
ment anti-trust suit decree and offer product to
the Richfield were served on Paramount, War-
ner Bros., Columbia, Eagle Lion and Selznick.

Columbia, the Richfield said, reinstated "Loves
of Carmen," and MGM was reported negotiating
for "Julia Misbehaves."

TOP GROSS P

ACTION

THRILLS

COLOR

starring in

TRUCOLOR

ROD CAMERON • ILONA MASSEY

and ADRIAN BOOTH with FORREST TUCKER

GEORGE CLEVELAND • GRANT WITHERS • TAYLOR HOLMES • PAUL FIX

Screen Play by Gerald Geraghty and Gerald Adams
Based on an Original Story by James Edward Grant

Associate Producer and Director— JOSEPH KANE

STEINBECK':

CHARLES K. FELDMAN presents

I

color by TECHNICOLOR

A Lewis Milestone Production
h LOUIS CALHERN and shepperd struowick

and introducing

PETER MILES as Tom and... MARGARET HAMILTON

Screen Play by JOHN STEINBECK... Music— AARON COPLAND
Produced and Directed by |_£^|S MILESTONE

ROM REPUBLIC!!

SOLD A

MILLION

C0Pl*s

A BOOK

JOHN WAYNE
GAIL RUSSELL .fiffVWS

with

GIG YOUNG • ADELE MARA • LUTHER ADLER

and

EDUARD FRANZ • GRANT WITHERS ■ HENRY DANIELL

PAUL FIX • JEFF COREY Screen Play by Harry Brown and Kenneth Garnet
Based on the Novel by Garland Roark

Directed by Edward Ludwig

Associate Producer— Edmund Grainger

CURSED

WITH

ETERNAL

ON
THE

starring

GEORGE BRENT • VERA RALSTON
BRIAN AHERNE • CONSTANCE BENNETT

»«» FORTUNIO BONANOVA

ALFONSO BEDOYA • GUS SCHILLING • RICHARD

Screen Play by Lawrence Kimble
Original Story by Earl Felton
Associate Producer-Director

JOHN H. AUER

18

SHOWMEN'S TRADE REVIEW, December 4, 1948

Selling- the Picture

News and Ideas Concerning Profitable Advertising, Publicity and Exploitation

I.M.P.S. Clinic

Theatres and the Sale of Refreshments

[For the past several weeks this Clinic has con-
cerned itself with show-selling preferences and
activities among I.M.P.S. members. Now, in
this current forum, members report on the pres-
ence in their theatres of refreshment stands or
coin vending machines; which items sell the
most, which the least. The growth of this addi-
tional phase of theatre operation in contrast to,
in many instances, the decline in box-office
revenues, has brought under the critical light of
scrutiny an unpleasant though important factor
that might call for a little soul-searching within
the industry.]

As far as is known at the present time, there
are no drug stores showing motion pictures as
a side line ; neither do refreshment stands, candy
stores or restaurants offer screen entertainment
as an added means of revenue. But what a
surprise it would be to learn, through a checkup,
that the majority of these concerns also oper-
ated motion picture theatres in connection with
their refreshment enterprises !

Yes, that would be surprising. But few indus-
try figures or moviegoers will be surprised to
learn that the majority of theatres sell re-
freshments. In this week's I.M.P.S. Clinic mem-
bers were asked whether or not they sold re-
freshments. Of those participating in the poll,
97 per cent replied in the affirmative.

Difficult to Determine

Just how many years ago that remaining
three per cent would have comprised the only
theatres selling refreshments, as opposed to
those not selling them, it would be difficult to
determine. For some kind of refreshment— espe-
cially popcorn — has been offered by at least a
few theatres for nearly a quarter of a century.
If no popcorn stand was located in the lobby,
then there was one around the corner or else-
where in the vicinity of the theatre. Or perhaps
little shops selling candy, popcorn, peanuts, etc.,
were located nearby. In any case, patrons have
found it possible to bring into the theatre what
they desired in the way of refreshments while
being entertained.

How did the theatre refreshment business be-
come the important operation it is today? There
may be several answers to that question. Per-
haps one manager, noting the bags of candy,
popcorn or other refreshments being brought
into his theatre, reasoned that he might as well
profit from this appetitive desire of his patrons
as the merchant next door or down the street.
He might have set up a popcorn stand in the
lobby, found it a profitable enterprise. It
wouldn't take long for word to get around.

And then again, perhaps some manager (you,
yourself might have had the experience) found
it annoying to have to issue "rain checks" to
youngsters and adults who wanted to go out to
buy a candy bar or a bag of popcorn. To stop
this practice, he might have set up his own
refreshment stand. It wouldn't take long for
word to get around.

And still again, when circuits began forming
and new theatres were being built, store rooms
were often provided on either side of the lobby
for the location of small business concerns.

While deriving extra revenue from the rental
of these rooms, many of which became sandwich
shops, snack bars, etc., theatremen might also
have cast a jaundiced eye at the profits these
merchants were realizing because of their close
proximity to the theatre. ("They profit from my
theatre.") Right then and there, in probably
thousands of cases, arrangements were made to
channel this profit in the theatre's direction.

Regardless of how it began, the simple fact
today is that the theatre not operating a re-
freshment business of some kind within its four
walls, or not permitting such a business to oper-
ate as a concession, is in the extreme minority.
Some people must eat while they're watching
the show, and operators have long since decided
to capitalize on that fact. And if the majority
of patrons did take their entertainment without
benefit of refreshment, theatremen influenced
them in the eat-while-watching-the-show direc-
tion by placing the sweets, drinks and popcorn
practically under their noses. It didn't take long
to get into the habit.

Apparently Profitable

Do theatres operate their own refreshment
stands, or are these stands operated by a con-
cession firm? Well, according to those polled
in this I.M.P.S. Clinic, the former condition
obtained in 65 per cent of the situations, while
the balance operated on a concession basis. It
would be interesting to observe this ratio in
coming years to discover in which category the
percentage would increase. It is sufficient right
now to observe that the business is apparently
profitable enough to make its operation by the
theatre feasible. It should also be pointed out
that some circuits have formed refreshment sub-
sidiaries to take care of this operation.

So much for that. And now — what is the
best-selling refreshment? Anyone who can't an-
swer that question correctly should go back and
start all over again. Popcorn — what else? Pop-
corn had a comfortable lead over the next best-
selling refreshment — candy. These two lead the
parade, according to the final checkup. Far
(Continued on Page 20)

I.M.P.S. MEMBERS TELL:

Why I'm Glad I Started at:
THE BOTTOM

By D. W. GOODWIN

Manager, Urban Theatre, Dallas, Texas

[This is the eighth of a series.]

I started at the bottom rung of the ladder and
have worked in nearly every position up to
manager — usher, doorman, popcorn and candy
attendant, projectionist, and the like. I have
even had an 18-month stint as staff artist for
four theatres and a great deal of experience
along the line of theatre maintenance.

All of this work, in my opinion, is invaluable
to a person whose hopes are to own a house of
his own someday.

Even though a manager may hire or contract
for someone to repair seats, air conditioning and
electrical parts of his theatre, a basic knowledge
of just how this equipment works will be of
great benefit to him. The same goes for the
various other jobs and duties around the theatre.
If he has done those jobs, he will know how to
get things done the way he wants them done.

Starting at the bottom is a hard grind, but
I believe it shows up as profitable in later years.

Westernizes Campaign
On 'Coroner Creek'

Manager Bill Brereton of Basil Bros.' Lafay-
ette, Buffalo, N. Y., went western for his
exploitation campaign on Columbia's "Coroner
Creek." He gave the lobby somewhat the ap-
pearance of western corral, with a stuffed horse,
saddled and bridled, in the center where it would
catch the eyes of even the most inattentive
passerby. From each chandelier hung 10-gallon
hats. The "west of the Rockies" atmosphere
was further carried out in the ballyhoo — a old-
time stagecoach, drawn by horses driven by a
cowboy in full regalia, with flash banners on the
engagement on each side of the coach. As well
as giving a promise of festivity in the picture,
the promotional stunts aroused much public
interest.

VANCOUVER EXHIBITOR CONTEST WINNER. Ivan Ackery (second from left),
manager of Famous Players' Orpheum Theatre, Vancouver, B. C, Canada, receives from
J. J. Fitzgibbons, FP president, a check for $250 as dominion winner in Eagle Lion's
exploitation contest on "T-Men." Looking on are Maynard Joiner, FP Vancouver super-
visor; Larry Bearg, western district manager, and Frank Gow, FP British Columbia district
manager. Award was made during Famous Players convention in Vancouver. — VA.

SHOWMEN'S TRADE REVIEW, December 4, 1948

19

STUNTS THAT DREW 2,100 KIDS. The attention-winning lobby display in the above
cut was but one of Manager Julius Lamm's stunts wh;ch drew 2,100 youngsters into the
Uptown Theatre, Cleveland, O., at his Kiddie Circus Day matinee on a recent Saturday.
Special tickets at 10 cents, including tax, were sold two weeks in advance; a trailer
with circus music, ushers dressed like clowns selling tickets in the lobby, circus heralds
distributed in schools, a Woolworth window tieup on circus toys, 10 gross of balloons as
free gifts for children attending, bearing imprint of the merchant donating them, were other
plugs for a circus feature, "Under the Big Top," and short subjects.

Something Unique in Holdover Ads

A most unusual style of hold-over ad was
used in Philadelphia recently by the Fox The-
atre. It was a complete departure from the
conventional and caused a great deal of comment
from the public and the trade when it ran in
the Enquirer.

Nearly every theatre has "inter-office commu-
nication" blanks. Well, in the case of the Fox,
one of these was prepared for reproduction,
with the following copy from Managing Direc-
tor to Advertising Department :

"Stop all work on ad layout for holdover of
'Roadhouse.' There is nothing we can say about
this picture or Richard Widmark that the thou-
sands of patrons who broke three attendance
records so far, aren't saying for us. Everyone
will know 'Roadhouse' stays a second week.

"Concentrate, instead, on layouts for the
Betty Grable, Dan Dailey hit, 'When My Baby
Smiles at Me.' Try to bring out all the points
that sent last Thursday night's sneak preview
audience out raving.

"Watch your budget. No use going overboard

when you're selling the best merchandise in
town."

Then, this "inter-office communication" was
ran as the Fox's holdover ad. And it stood out
head and shoulders above the other ads on the
amusement page. By rearranging copy to suit
local needs, and by having a plate made (the
message blank with its copy was slanted slightly
and surrounded with white space), other theatre-
men could score an advertising "first" in their
communities.

Fabian House Stages
Babe Ruth Tribute

Staten Island's tribute to Babe Ruth was an
exploitation campaign stunt arranged by Man-
ager George Kemp of Fabian circuit's Para-
mount Theatre, on the island, for Allied Artists
"Babe Ruth Story." While Kemp was vaca-
tioning, Relief Manager Bill Stillman and
Publicist Elias Schleiiger executed the cam-
paign.

Night before the film's opening, in conjunc-
tion with the Paramount's weekly vaudeville
show, Karl Drews, a Staten Island boy and
pitcher for the St. Lous Browns, told the audi-
ence of his personal acquaintance with Babe
Ruth, introduced the winners of the Staten
Island semi-pro football championship team and
presented each member with a Babe Ruth me-
morial trophy. The stunt was plugged for two
weeks in advance in the gossip and sports col-
umns of the local newspaper whi,ch ran a two-
column picture of the presentation.

The first 1,000 men attending opening day
evening showing and the first 1,000 boys at the
Saturday matinee were given Babe Ruth memo-
rial medallions plus a photo of the famous base-
ball star.

WELL, NO WOMAN-EATER! The usher
dressed in tiger costume to exploit Universal-
International's "Man-Eater of Kumaon" at
Walter Reade's Jersey Theatre, Morristown,
N-. J., evidently aroused pleased smiles from
spectators, especially on the part of. the
. women — which was a good inducement to
get them into the theatre. Credit Manager
Jack Raymore with the idea and the very
effective ad on the "tiger's" back.

'Watch Your Step'

Gene Plank of the Colonial Theatre, Harris-
burg, Pa., called attention to Columbia's "Walk
a Crooked Mile" by bannering the risers of the
outdoor steps and the staircases to the balcony
with this advice to patrons : "Watch Your Step ;
Walk a Crooked Mile."— HGH.

Boxoma

BELL RINGERS!

JAMES MILUCAN
REED HADLEY
CHRIS-PIN MARTIN

20

SHOWMEN'S TRADE REVIEW, December 4, 1948

I.M.P.S. Clinic

Theatres and the Sale of Refreshments

(Continued from Page 18)
below them come, in the order named, bottled
drinks, sandwiches and ice cream. And ice cream
is definitely at the bottom, too, for only one
lone I.M.P.S. member listed it as being for sale
in his theatre.

A little over half of those quizzed reported
the use of coin candy vending machines and coin
drink dispensers. In other words, though their
majority may be only slight (as revealed in
this particular poll), the coin vending machines
hav^e solved the how-to-sell-refreshments prob-
lem for most exhibitors.

But there is still one problem which plagues
at least one I.M.P.S. member — Leonard Frick,
manager of the Cayce Theatre, Cayce, S. C.
Says Frick : "Candy provides an important reve-
nue to our theatre, and my only wish on this
is that concession firms would develop a small
refrigerator unit for keeping candy (chocolate)
hard during the summer months."

With so many improvements in refrigeration,
it would appear that Brother Frick would not
have to wait too long for his small refrigerator
unit. As far as our limited knowledge on this
subject goes, we seem to remember having seen
such units in mercantile establishments.

So far, among the whys and wherefores, re-
freshment stands have been considered merely
an added service for the patron and an operation
that provides a "little" added revenue. Yet
there is another factor which, unpleasant though
it may be, must be brought under the light of
critical scrutiny.

Would Be Jeopardized

What could be the awful truth — not admitted
'by those participating in this poll but advanced
by various exhibitors during periods of "shop
talk" over the past few years — is that without
refreshment sales, the continued operation of
many theatres would be jeopardized. In a num-
ber of instances, it has been admitted, these sales
offset a loss in box-office revenues.

Observers have pointed out that this is not a
healthy condition ; that it proves one or two
things : either film entertainment is not of a
consistent standard to attract continuous patron-
age, or theatremen are by-passing necessary
show-selling measures to concentrate on the
sale of refreshments.

Above All Else

One lone I.M.P.S. member — W. V. Nevins.
Ill, of the Campus Theatre, Alfred, N. Y.—
holds fast to his conviction that the theatre is,
above all else, a place for the presentation of
screen entertainment, and that the sale of other
merchandise within its four walls will, in the
long run, reflect itself in decreased patronage.
Here's what he says :

"No one is allowed to bring popcorn or pea-
nuts into our theatre, even if they buy them

elsewhere. They are both too noisy. When are
managers going to realize that things like that
. . . are one of the reasons for decreased at-
tendance in spite of the revenue the theatre
gets from them? I know plenty of folks around
here who go shopping for theatres where these
nuisances do not exist.

"By the way, there is nothing the matter with
our business these days. It is tops, with many
compliments and patrons from towns with
theatres that are larger with prettier and more
comfortable seats, etc. They come from as far
away as 50 miles, passing through two four-
theatre towns to get here ! !"

In view of the majority practice, Nevins'
minority experience may be termed "freakish"
or minus the problems faced by other exhibitors.
Nevertheless, this small voice in the wilderness
should not be ignored, for it has been proved in
the recent past that a majority opinion can be
w rong.

If there is nothing wrong with Nevins' busi-
ness— without refreshments, while reasons are
sought for box-office declines in many other
theatres — even with refreshments, then the mat-
ter is one for some soul-searching among those
within the industry.

National British Backing
For 'Twist1 Candy Stick

A stick of candy known as "rock" in British
seaside resorts, lettered with the name of the
town, furnished excellent aid to Manager John
V. Sanders' camnaign in behalf of J. Arthur
Rank's "Oliver Twist" at the Odeon, More-
combe, England. Sanders induced the More-
combe Candy Comnany to manufacture a special
"Oliver Twist" rock, consisting of a quarter-
pound stick of the "rock" with the picture's
title inserted with each stick so that it was
legible through the cellophane wrapper. On the
wrapper was a 3rA x 2 inch label which read:
"Special 'Oliver Twist' rock. Like Oliver you
will ask for more," followed by theatre and
playdate credit.

Nearly 4,000 sticks of the "rock" were sold
at the theatre and various shops in the town.
At one shop the candy stick was made in full
view of passersby who saw just how the "twist-
ed" effect was obtained. The Morecomb Candy
Company was so delighted with the sales that
it wrote to Manager Sanders to thank him for
the publicity their product had obtained and
volunteering to help in future campaigns on
"Oliver Twist." Sanders and W. Henderson,
his assistant, obtained six window tieups ; dis-
tributed 5,000 throwaways, and played up the
fact that Anthony Newly, playing the Artful
Dodger In the film, had been evacuated to
Morecombe from London during the blitz,
garnering good newspaper coverage.

Giit Tickets Now Also
Good for Candy, Popcorn

A new wrinkle in the promotions of
circuit and independent exhibitors to spur
the sale of Christmas Gift Ticket Books
was brought to light this week when
Filmack Trailer Co. of Chicago an-
nounced that it had received orders for
trailers plugging the Gift Tickets as not
only good for theatre admissions but also
for the purchase of candy and popcorn
at the lobby confection counter. The new
plan is expected to boost vending receipts
and also speed up usage of the Gift Ticket
Books which, in the past, were honored
only as theatre admissions.

I.M.P.S. Member Report

Publicity Begins at Home,
Cries Dallas Theatreman

"Publicize the film industry first" is the cry
of D. W. Goodwin, Urban Theatre, Dallas in a
complaint to the Institute of Motion Picture
Showmanship. Goodwin ran a short about disc
jockeys, which was all very nice, but, he wants
to know, why not expend this production energy
on subjects having to do with our own industry,
rather than hand out free promotion to radio?
Goodwin's letter, in part, follows :

"Why — with all the brains and talent Holly-
wood seems to have at times — cannot a series of
shorts be made showing the public some phases
of the motion picture industry; its production
center, its distribution and, finally, its exhibi-
tion? For an industry so exposed to unfavorable
criticism as ours, it might help if we put some
of the energy we have exnended so freely for
selling bonds, 'March of Dime' campaigns and
many other national and local causes to work
in building a good foundation of better public
relations for our grand industry.

"Court fights, labor strife and various other
sore snots have brought nothing but adverse
publicity to our business. Now is the time for
exhibitors to put their screens to work to build
a better reputation than the one we are slid:ng
into. I'm sure exhibitor cooperation could be
darned near 100 per cent with a little produc-
tion help from Hollywood. That's my main
gripe for now, so bat it around a bit."

Not a 'Brush' Off

With 100 brushes furnished bv the Fuller
Brush Companv, Manager Bill FitzSimons of
the Strand, Hud=on Falls, N. Y., offered ticket
prizes to tho=e guessing the number of brushes
thrown helter-skelter in a box in the lobby.
The affair was no brush-off, as FitzSimons ad-
vertised that the brushes would be given away
at the next day's matinee to the first 100 women
attending.

Dummies Over Marquee

For "The Noose Hangs High" Manager
George Sullivan of the Wicomico, Salisbury,
Md., stuffed two dummies with cotton scraps
left over from old seats and hung one dummy
over each corner of the marquee, with film's
title between them.

The Dead Had to Laugh

Recorded laughter coming from a rough box
supposedly containing a coffin was a trick stunt
by Manager Lyle Prue to attract attention to
his engagement of "Abbott and Costello Meet
Frankenstein" at the Milford. Milford, Pel,

Circuit Exploits Xmas Giit Book

A full-scale exploitation campaign is being put behind the sale of gift books of tickets
as Christmas presents by San Francisco Theatres, a neisrhbc-^ood circuit of six houses
in the Golden Gate city, under the supervision of Division Director Irving M. Levin.
Long unused script was taken and tilled "Christmas G;ft Book," with a tag-line,
"Perfect for Christmas," and stressing the fact that recipients of such a present would
get enjoyment from it over an extended p°r;od. The boo^s are priced at $5 and $l."iO
and are reported selling at a rapid rate. The extensive exnloitatirm preoared for the
ticket gift books by the circuit includes more than 100 outdoor billboards, lobby dis-
plays, show case, box-offiee cards and trailers in new Ansco color in each theatre.

. . . FOR THAT PERFECT jfe TREAT!

SAT

yeuow

. . . FOR THAT EXTRA XMAS SURGE!

SHOWMEN'S TRADEs REVIEW, December 4, 1948

I.M.P.S. Member Report;

Foreign-Film Stunt, Marriage Angle
Congratulatory Board Used by

This little problem of what to do about
foreign pictures is getting quite a bit of atten-
tion these days. Some exhibitors just won't
play them at all, others are experimenting. We
are bringing up a case in point here because the
manager involved was interested fundamentally
in the exploitation phases, but to us it looks
like a possible trend toward showing foreign
pictures without considering such an action as
a wild idea.

The manager is Ted C. Rodis, of Skouras
Theatres, whose house is the Pilgrim Theatre
in the Bronx section of New York City. This
neighborhood has a combination of almost every
nationality you could think of. It does have
definite continental overtones, but nevertheless
the theatre's regular film fare is normally
Hollywood, and thoroughly American. In other
words, his is not an art theatre.

Mr. Rodis is taking no more chances than any
of the rest of us, but he has found it to be
good business to play a foreign picture once
every month. To be sure, this is hardly excessive
booking of foreign stuff, but two or three
days of box-office losses still show in the
ledger, and if the foreign programs once a
month did not go over, you may be sure Rodis
would not maintain the plan as a regular feature.

The manager's handling of the situation is
right clever. Not being too sure of the draw on
straight advertising, he has gone in for the
local — or neighborhood — angle. As shown in the
cuts above, Rodis ran "The Story of Tosca"
along with a second film that had no advertising
appeal whatever in this country. There was
definite drawing power in the Tosca picture
because the composer, Puccini, is generally
known, even to those not familiar with music
and composers. Also Ferruccio Tagliavini, the
tenor, made quite a stir at the Metropolitan
Opera House this past season and has a certain
amount of box-office draw in film houses as a
result.

But this was not enough for Rodis. He
brought in the local angle stuff by putting up a
40x60 in his lobby offering congratulations to a
number of couples in the neighborhood who

were about to get married. How he did it was
this way : he contacted his two local Catholic
Churches and got the names of the couples.
The result can best be told in his own words :

"This idea is going over very big with my
patrons. They stop and say, there's so-and-so
getting married; I know her or him. I have
never received so many thanks and congratula-
tions before. They really eat this up."

This is showmanship plus — the added some-
thing that will put over a program that ordi-
narily poses a few more problems than Lana
Turner or Abbott & Costello would. It makes
you think that perhaps, with this extra exploita-
tion effort, there is a larger audiaice for for-
eign pictures than is generally believed. It
might be worth a try in almost any situation.

Reviewers' Criticisms
Cause 'Search' Switch

When MGM's film, "The Search," opened
last month at San Francisco's Golden Gate as
second billing with a Margaret O'Brien picture,
local reviewers decried handling "The Search"
as the second part of a dual bill, and it was
switched to San Francisco Theatres' Metro on
a single-feature basis. Its business gathered
such momentum that it was held beyond the
theatre's regular run, and Metro Manager
Russell Wheeler stated that it had received the
greatest word-of-mouth build-up in his experi-
ence.

GRIST foi the
SHOWMANSHIP MILL

Theatres throughout New England will profit
from the campaign that RKO put behind its
showing of Samuel Goldwyn's "A Song Is
Born," in a number of key situations in that
area. Teaser cards were used in Boston and
other keys, building up to display copy; ad-
vance Sunday features included a four-color
story in New Haven, in the Boston Globe,
Worcester Telegram, a full-pager in the Boston
Advertiser, a Sigmund Spaeth story and art in
the Boston Post and Providence Journal. Stories
and stills appeared in advance in area news-
papers. The Lowell Telegram ran a contest for
two Sundays, with two-column, illustrated
articles.

* * *

A new station wagon is among 50 prizes
awaiting top showmen in the Film Classics-
Inner Sanctum national exploitation contest
on the company's film "Inner Sanctum." In
addition, every exhibitor in America who com-
petes will receive a leather Inner Sanctum wal-
let from Aristocrat Leather Products, accord-
ing to Film Classics Sales Chief B. G. Kranze.

* * *

Inauguration of flying car cards cn the
nation's airways is being utilized by Warner
Bros, to augment exploitation on "Fighting
Squadron," currently in release. The cards have
been placed in the 20 planes of the Viking Air-
lines system with full permission of the Civil
Aeronautics Authority.

West coast premiere of Eagle Lion's J.
Arthur Rank film, "The Red Shoes," is set for
Dec. 28 at the Regina Theatre in Beverly Hills,
Calif., after which it will play on a two-a-day

basis.

Doorman Sells a Benefit

Manager Irv Neuwirth of the Olympic, Wa-
tertown, N. Y., credits his doorman, Art Wil-
lett, with selling a benefit show of "The Fugi-
tive" to the Columbian Squires, several
churches, the Catholic Youth Organization and
parochial schools. Ticket booths were set up
in various parts of town — a school allowing
one in a classroom — and the number of tickets
sold was twice that for any other benefit.

Boy Scouts in Parade

By tieing up with the Boy Scouts in Hart-
ford, Conn., Manager Lou Cohen of Loew's
Poli got a neat bit of publicity for MGM's "The
Secret Land." Tieup resulted in 2,000 of the
Scouts parading to the theatre on opening day,
with banners and other publicity material on
the film and the theatre.— HFD.

98% of Them Taken Home

Revamping an old exploitation gag can make it as good as new — and sometimes
better. Manager Fred Reeth of Warners' Capitol, Madison, Wis., found new proof
of this by rejuvenating the stunt of having the ushers promote the pictures. He worked
it a little differently; he had cards printed under the heading: "Your Capitol Theatre
Usher Is Not an Eavesdropper." Underneath was the information, coming from the
usher, and signed by him, that he could not help overhearing patrons' comments on
the pictures and learning the sort of screen fare they liked. That was "why he was
excited" about the coming laugh hit, "June Bride" which he knows will please them
so much that they will thank the usher for telling them about it. Reeth says 98 per cent
of the cards are taken home where other members of the family read them.

COME 10 WARNERS' MUSICAL TRADE SHOW DEC. 6 /

mises « x

•

24 SHOWMEN'S TRADE REVIEW, December 4, 1948

Regional Newsreel

News of Events and Personalities Reported by Correspondents Throughout the Nation

CLEVELAND

Variety Club has elected Nat Barach. Jack
Essick, Milton Grant, Sanford Leavitt, Irwin
Pollard, Lou Ratener, I. J. Schmertz, Ray
Schmertz, Irwin Shenker, E. J. Stutz and
Jerry Wechsler crew members for 1949. Ratener
and T. J. Schmertz are national delegates with
Shenker and Jerry Friedlander as alternates.
The crew will name club officers soon. Out-
going Chief Barker Milton A. Mooney will be
tendered a testimonial affair arranged by Nate
Schultz and Nat Wolf. Cooperative Theatres
Head Mooney is on a vacation cruise with his
wife.

Shirley Fishman has resigned as RKO Palace
publicity and exploitation head. Paramount
Branch Manager Saul Frifield and his wife are
vacationing in Florida. His duties are being
handled by Lou Averbach recently appointed
assistant to district manager Harry Goldstein.
Goldstein's secretary, Esther Bender, is also
in Florida. Independent theatre owner Roy Gross
is back from a coast trip.

Peter Wellman hoped to open his 1000-seat
Belmont in Youngstown Dec. 3. Jack O'Connell
plans a holiday opening for his Paulding.

Columbia Booker Gerald Kerner married
Frances Cozman on Thanksgiving Day. Col-
umbia Branch Manager Oscar Ruby and his
wife attended their son's wedding in Milwaukee.

Former Loew's local publicity director, Ed
Fisher, has joined the Prin-Cor-United Co. op-
erating theatres in Los Angeles, Beverly Hills,
Hollywood and San Francisco, says MGM's
Charles Deardourff. Fisher went west for his
health and is feeling fine.

HARTFORD

Howard K. Richardson, who has been in the
motion picture industry for the past 15 years,
has retired, and will announce new plans shortly.
For the past two and one-half years, Richardson
had been associated with Otto Tefts in the oper-
ation of the State Theatre, New Britain, Conn.
Tefts has now taken over full control of the
theatre. Connecticut and Rhode Island will play
host to Columbia Actress Terry Moore during
December, in connection with personal appear-
ances at the opening of "Return of October" at
E. M. Loew's, Hartford, Dec. 3, and at the
Strand, Providence, Dec. 9. Harry Bernstein,
Columbia exploiteer, has been working on a
campaign.

A veteran Middletown, Conn., exhibitor,
Salvatore Adorna, Sr., owner of the Palace in
that city, will mark his 33rd year in show busi-
ness soon. Adorna started in the trade as opera-
tor of the old Nickel Theatre, Middletown. He's
well known throughout Connecticut.

Manager Robert Schaefer of the Hartford
Theatre circuit's Rialto, was in Holyoke, Mass.,
on his day off to see is father, Louis, who man-
ages Western Massachusetts Theatre circuit's
Victory in that city.

LOS ANGELES

Sam Sunness has bought the interests of Al
Olander and Jack Chazan in the Melvan Thea-
tre.

REGIONAL NEWS INDEX

Atlanta 28

Baltimore 26A

Boston 25

Chicago 26

Cincinnati 29

Cleveland 24

Columbus 27

Dallas 32

Denver 24

Des Moines 26A

Harrisburg 28

Hartford 24

Indianapolis 25

Kansas City 27

Los Angeles 24

Louisville 25

Minneapolis 26

Milwaukee 26 A

New Haven 26A

New York 29

Oklahoma City 26

Omaha 26

Philadelphia 24

Phoenix 27

Pittsburgh 29

Portland 26

St. Louis 26A

Salt Lake City 29

San Francisco 25

Toronto 25

Vancouver 28

Clark Beaumont, manager of the Signal gas
station across the street from Filmack Trailers
on the row, piloted one of the "Nazi" planes
seen in Warners' "Fighter Squadron." Clark
says he was a member of the state National
Air Guard at the time. He flew a P-51 Mus-
tang painted to resemble a German plane.
Beaumont was an 8th Air Force pilot during
the war, with a number of Kraut "kills" to his
credit.

National Theatres' Thornton Sargent and
Fox West Coaster Dick Dickson will be right
on the ball at a Presidential tribute dinner Dec.
6 in the Cocoanut Grove. Dickson is chairman
and Sargent his assistant. Dick plans to have
motion picture and radio stars perform as a
tribute to President Truman and Vice-Presi-
dent-elect Alben Barkley.

Sherrill Corwin purchased the Forum Thea-
tre from Warners, and is supposed to take over
the middle of January. Henry Herbel, West
Coast district manager for Warners, left for
New York to attend a district managers meet-
ing at the home office, Dec. 1-2. Frank Fouce
took over the Mayan Theatre and will reopen
it as another in his chain of Spanish-language
first-runs. Stiles Clements is remodeling the
house for Fouce.

Had to 'Borrow' Film

One of the many stories coming out
of Nebraska's tremendous snow and ice
storm involved Walter Bradley, exhibitor
at Neligh, a town that was almost lit-
erally buried in snow. Bradley vowed to
keep running, but needed a new picture
for the weekend. This he "borrowed"
from a film truck stranded in his town.
His telegram sent Thursday asking per-
mission for- the loan did not reach Omaha
until Sunday — and then via ham radio.
By that time the picture had finished its
run.

PHILADELPHIA

Charley Goldfine has sold his Alden Confec-
tionery Company to Jack Beresin of the Berlo
Vending Company. Mrs. Ted Schlanger, trea-
surer of the .Philadelphia Diabetic Society, pre-
sented a check for $1,000 to the Diabetic Clinic
of St. Agnes Hospital on behalf of the society.
The last two weeks in December will be known
as "Sam Diamond Weeks" at the local 20th
Century-Fox exchange.

Max Miller, exploiteer for Eagle Lion, re-
ceived a note from Paul Henreid thanking him
for his expression of sympathy upon the occasion
of Henreid's daughter's recent illness. Lewen
Pizor, head of United Motion Picture Theatre
Owners is back at his desk after his recent
appendectomy. The Varbalow circuit has taken
over the operation of the Collingswood from
Stanley- Warner. The circuit also expects to re-
open the Westmont in the near future.

Milt Cohen, Eagle Lion sales manager for
the eastern division, visited the local exchange.
Mildred Davis, Warner clerk, is honeymooning
in upstate New York.

Edward Emanuel, local exhibitor, was elected
chief barker of the Variety Club, Tent 13. Other
officers elected at the same meeting were :
Harold Cohen, first assistant chief barker ;
Meyer Adelman, second assistant; Harry
Penneys, property master, and Ben Biben, dough

guy.

Bob DeFino, manager of the Stanley- Warner
Plaza, and Maurice Goldberg, Model, have be-
come proud papas of new daughters. Helen
Strolle, Warner biller, as been on the sick list.
Larry Goldmeier, Poppers Supply Company, is
on a Florida vacation.

DENVER

The Rocky Mountain Screen Club will dedi-
cate its new screening room with a party and
dinner and other activities Dec. 13. This is
thought to be the only screen or similar club in
the country with a screening room. The club
will also sponsor a regional premiere of "You
Gotta Stay Happy" at the Orpheum Dec. 6.
This will be in conjunction with a stage show.

Charles Wallace, manager of the Paramount,
Cheyenne, Wyo., has been promoted to city
manager at Rawlins, Wyo., for Fox lntermoun-
tain Theatres. He succeeds Marvin Skinner, who
because of his health, asked to be transferred
to North Platte, Neb., where he will be man-
ager of the Fox.

Douglas Matthews, treasurer of Motiograph,
Inc., was in Denver for conferences with Ted
Knox, company representative. Jack McLaren,
Fox Intermountain Theatres installation expert,
went to New York to oversee the installation
of a popcorn factory for the Skouras theatres.
George ("Scotty") Allan has been made Na-
tional Screen Service salesman, succeeding Sebe
Goodlett, who died recently.

Paramount Western Division Manager George
Smith and District Manager Hugh Braly were
in Denver this week for conferences with C. J.
Duer, branch manager. C. U. Yaeger has sold
the Alameda Theatre building and parking lot
for a reported $30,000 to R. W. Wooldridge,
who has been operating the theatre for the past
10 years. Frank Sheffield, Eagle Lion salesman,
was snowbound in Lander, Wyo., for two days.

SHOWMEN'S TRADE REVIEW, December 4, 1948

25

REGIONAL NEWSREEL

TORONTO

Steady rain has raised the level of rivers
enough to enable generating plants to step up
electric power, resulting in the elimination in
Toronto of the 45-minute evening blackout and
abandoning of the one-hour cut of power at
11 A.M. The one-hour switchoff for 4 P.M.,
however, is still in force for the entire city,
interrupting matinee performances except in
theatres having their own generating plants.
With the lifting of the evening ban on power,
Famous Players Canadian resumed regular
timetables for evening shows and several neigh-
borhood houses adopted a continuous policy
from 5 P.M. The Motion Picture Theatre
Association of Ontario stated that some Toronto
suburban houses had had a SO per cent drop in
business for four weeks, being unable to give
more than one double-bill show in the evening
from Monday to Friday inclusive. In some other
Ontario situations blackouts have been deleted
with a revival of box-office business.

Crowds of juveniles packed Toronto theatres
on Nov. 26, proclaimed a school holiday in
honor of the birth of a son to Princess Elizabeth
and the Duke of Edinburgh. Boxing Day, also a
holiday, which falls on the day after Christmas,
a Saturday, will be observed this year on Mon-
day, Dec. 27.

LOUISVILLE

Vance Schwartz has sold his interest in the
National and its general managership has been
turned over to Jimmie Robertson, formerly his
assistant. Remodeling plans include a new box-
office, revamped marquee and completely re-
done front. Operating policy changes involve
kiddie Saturday morning shows, variety pro-
grams including one act of vaudeville. Kiddies
will pay 25 cents and adults 40 cents for these
shows.

The Airway planned a special program for
children including "The Dog of Flanders" and
one hour of animated cartoons. All profits were
to go to the sponsors, the P-TA of the I. N.
Bloom School.

Phil Harnden, IATSE newsreel cameraman,
and Miss Freeda Thomas of Louisville were
married and are honeymooning at Biloxi, Miss.

HONORED. Civic leaders and prominent
motion picture industry figures paid tribute
to Charles A. Smakwitz, Albany, N. Y., zone
manager of Warner Bros, theatres, in recog-
nition of his long and effective participation
in local civic endeavors at a dinner spon-
sored by the Variety Club of Albany. In the
photo above, Smakwitz, right, receives con-
gratulations from John Hayes, postmaster of
Albany, and Harry Kalmine, vice-president
of Warner Bros.

They plan to make their home in Louisville.

Regular television broadcasting made its de-
but in Louisville over WAVE-TV. WHAS and
WKLO have TV license applications before
the FCC but do not expect to be in operation
for some time. There are over 2,000 receivers
in the area.

The Ideal and the Towers, Amusement En-
terprises house supervised by Bill and Joe Reiss,
have purchased new plastic Vinyl Folding
Screens. ,

SAN FRANCISCO

Film Row's championship basketball team, re-
cent winners of the City Industrial League
tournament, were feted this week with a ban-
quet at the Palace Hotel. A trophy was pre-
sented the team with each member receiving
a gold medal. Sponsored by Paramount ex-
change, the row quintet swept through the en-
tire league with only five members on its squad.
They were led by Stanley Lefcourt, an ex-
change office manager.

Ben Randall, owner and manager of the
Orinda Theatre in the East Bay section, held
his annual banquet for all the personnel of a
film exchange. The Universal staff members
were the guests this year at a steak dinner.

Gerald Karski, head of Motion Picture Ser-
vice, returned from a buying tour of Los An-
geles. Karski has just completed the installation
of new sound equipment for his studio which
films local events. George McCall, publicist and
showman and now film producer of "Street
Corner," visited here after setting dates for
his picture in the east.

First Film Classics release to receive top-bill-
ing at a large downtown house will be "Un-
known Island."

BOSTON

Variety Club members are helping promote
the "Christmas Carnival and Ice Show" of the
Kiwanis Clubs of New England to be held Dec.
10-12 at the Mechanics Building as net pro-
ceeds of the show will go to the Children's
Hospital which the Variety Club has aided so
greatly in the past.

Warner Boston Manager George W. Horan
has been promoted by Distribution Chief Ben
Kalmenson to the post of New England district
manager, with headquarters in Boston. He suc-
ceeds F. D. ('Dinty') Moore who recently re-
signed. Horan joined Warner Bros, as a sales-
man here 19 years ago. Al Daytz of Affiliated
Theatres in Boston succeeds Horan as Warner
branch manager.

INDIANAPOLIS ~

The following officers were elected at the
annual election of officers of the Indianapolis
Variety Club, No. 10, Nov. 22. Russell L. Brent-
linger was re-elected chief barker; Tommie
McCleaster first assistant chief barker, and Earl
Herndon, second asst. chief barker ; Al. Blocher,
dough guy, and William Carroll, property mas-
ter. Directors elected were : Trueman Rem-
busch, Burdette Peterson, Abe Gelman, Carl
Harthill, Irving Fendrich, Oscar Kuschner and
Ted Mendelssohn.

Mabel Hanchey is the new secretary assisting
Carl Butler at the Liberty Theatre, Muncie,
Ind. Helen Morrison, contract clerk, 20th-Fox,
and Foster Gauker, Jr., were married Nov. 23.
Roger Scherer former buyer and booker for the
(Continued on Page 26)

Worth
waiting

for...
SEE it
the ftVst
time

out!

*

W

26

SHOWMEN'S TRADE REVIEW, December 4, 1948

REGIONAL NEWSREEL

(Continued from Page 25)
Mailers Circuit, Ft. Wayne, Ind., has acquired
the Family Theatre, Ft. Wayne, and changed
its name to the Rodeo. Dallas Cannon, opera-
tor of the Kent, Kentland, Ind., is recovering
from a recent heart attack.

Harry Marcum, operator of the Belmont, has
entered the Methodist Hospital for a general
check-up. Mary Long, United Artists cashier,
is recuperating at St. Vincent's Hospital after
a major operation. George Reif, former man-
ager of the Ritz, Tipton, Ind., is the new buyer
and booker for the Mailers Circuit, Ft. Wayne.
Ind."

Hollis Bass, operator of the Ritz, Owens-
ville, Ind., was recently elected surveyor of
Gibson County, Ind.

MINNEAPOLIS

Dr. J. L. Morrill, president of the University
of Minnesota, dug the first shovelful of earth at
the ground-breaking ceremonies for the new
Variety Club Heart hospital to be erected on
the University campus. A drive to raise an
additional $100,000 for the hospital was begun
in northwest theatres on Thanksgiving Day. The
three-story, 80-bed institution will be the first
exclusive heart hospital in the country. Variety
Club raised over $309,000 for the project and
about $243,000 will be contributed by the U. S.
Government under the Hill-Burton hospital con-
struction act.

W. R. Frank has appointed George Jermain
as his New York representative.

Recent out-of-town exhibitors on film row
were Elmer Nelson, Osceola, Wis. ; Lou Hum-
mel, Pine Island, Minn.; Dave Hulbert, Au-
gusta, Wis.; Sid Heath, Wells, Minn.; and
Lawrence Frederick, Waverly, Minn.

New at MGM is Henrietta Plau, bookers'
clerk. Richard Cannon has been promoted from
student booker to booker at MGM. New booker
at Universal is Dick Kolling.

The drive-in which Clem Jaunich of Delano,
Minn., planned to build in the $750,000 shop-
ping center at Crystal Village, Minneapolis,
suburb will be moved to another location to
make way for a 1,200-seat theatre. Jaunich,
Donald O'Reilly and Paul Mans are the backers
of the shopping center.

OKLAHOMA CITY

Theatre Owners of America president Arthur
Lockwood of Boston, will attend the Theatre
Owners of Oklahoma convention at the Skirvin
Hotel, December 6-7. Mbrris Loewenstein,
TOO president and TOA secretary, is being
aided in the preparation by TOA vice-president
Harry Lowenstein.

Brunson Theatres Corp., Baytown, Texas,
has been incorporated with $6,500 capital stock
by H. Brunson, Mrs. Laura A. Brunson and
Mrs. Ouida Brunson.

Oklahoma state sales tax reports for the
month of September 1948 show 320 returns
totaling $31,610.72 as compared to 326 returns
totaling $31,853.35 for the same month last
year. This indicates a decrease of .76 per cent
for theatres. The Winn Theatre, Quapaw, Okla.,
was totally destroyed by fire last week. The fire
swept the entire business block. John J. Howley
has been appointed the new resident manager
of the Delman, Tulsa, Okla., by Harry Sachs,
general manager of the I. B. Adelman Theatres.
He succeeds L. O. Daniel, Jr., temporary man-
ager who has returned to Dallas headquarters

DEPINET ACCEPTS. Chairmanship of the
Motion Picture Committee for the 1949
"Brotherhood Week" campaign, sponsored
by the National Conference of Christians and
Jews, was urged upon and accepted by RKO
Radio President Ned E. Depinet. Above,
Depinet accepts the post in an address to a
gathering in New York last week to set up
the campaign.

to take over public relations for the Adelman
Theatres as well as the Dallas Delman.

OMAHA

J. J. Schinbach, RKO division manager
from Chicago, arrived in town to inspect the
RKO-Brandeis with the idea of scheduling an
occassional stage show. Eddie Bracken stopped
in town to see Fred Waring while the orchestra
leader was appearing at the Orpheum. Hymie
Novitsky, 20th- Fox salesman, is at Rochester,
Minn., for a physical examination. Joe Sugar,
Eagle Lion contract department chief, arrived
here.

Fred Fejfar is subbing as MGM branch man-

New Theatres

Atlanta — North Carolina Theatres, a large drive-in
near Raleigh, N. C., and another near Rockingham,
N. C.

Philadelphia — Park-in-Theatres and Sablosky inter-
ests, a drive-in on Delsea Drive, southern New Jersey.

Minneapolis — Henry Noletmier, Steven Moro and
William Clark, a 500-car drive-in, Mitchell, S. D.

Hartford, Conn. — Philip Copetto, a drive-in at Chesire,
Conn.

Milwaukee^Harry Melcher and Jake Eslkin, a the-
atre in Shullsburg, Wis. Frank Eisenberg, a new
house at Washburn, Wis. Miner Theatres, an 800-
seater at Menomonie, Wis. Ernest Bouzske of Stod-
dard, a 325-seater at Cassville, Wis.

Vancouver, B. C. — Business interests of New Man-
ning Township, Alberta, a new theatre.

St. Louis — H. Paul Stroud, Dr. Eugene E. Brazany
and Dr. Ralph L. Rutledge of St. Louis, a drive-in near
Quincy, 111.

Des Moines — Pioneer Theatre Co. of Minneapolis, six
drive-ins in Iowa, at Carroll, Storm Lake, Spencer,
Perry, Cherokee and Atlantic. State Theatre Company
of Holstein, la., a new theatre at Mapleton, la.

Oklahoma City — Fox Midwest Theatre, a ne^ the-
atre in Joplin, Mo., on the site of the Orpheum build-
ing.

Sacramento, Calif. — J. A. Harvey and Sons, a 1,000-
seater at the Town and Country Village.

Morgantown, N. C. — Owners of the Mimosa and
Alva theatres, 1,000-seater at Morganton, N. C.

New Orleans — Vernon Dupepe, 1,000-seat theatre on
Metairie Road.

Union, N. J. — Stuyvesant Realty Co., a theatre at
Stuyvesant and Rosemont avenues here.

Atlanta — Harold M. Boardman, Sr., a 1,000-seater at
Augusta, Ga. ; Paramount Theatres, a new theatre at
Miami Springs, Fla.

Chicago — Pirtle Circuit, a 690-seater at Abingdon,
111. and a 680-seater at Jerseyville, 111. ; Alliance Circuit,
a 650-car drive-in on Rural Route 28 out of Frankfort,
Ind.

Minneapolis — A 1,200-seat theatre will be built in the
$750,000 shopping center at Crystal Village, Minne-
apolis suburb.

Vancouver, B. C. — Famous Players, a 1,000-seat the-
atre to cost $300,000 at Nanaimo, Vancouver Island.

Milwaukee — Lyle Turner; a new theatre at Lodi,
Wis., designed by Architect Myles Belongia.

ager while Bill Gaddoni vacations in the East.
Mary Pahls, Eagle Lien, spent Thanksgiving at
Tipton, Kans. Mona and Carolyn Joyce, Uni-
versal, were at Ames, Neb., and Red Oak, la.,
respectively. Universal branch manager Harold
Johnson, who missed some work due to bron-
chitis, is showing rapid improvement.

Frank Scott will remodel the Gem at Moville,
la., which he recently bought. He is now chang-
ing pictures three times weekly instead of
twice and showing six days a week.

MGM Denver Manager Henry Friedl stop-
ped here enroute home from Des Moines where
he helped his parents celebrate a 50th wedding
anniversary. Paramount Office Manager Bill
Haarmann, attended a company meeting in
Kansas City. Max McCoy resigned as Para-
mount salesman to be succeeded by Jack An-
drews, former Paramount salesman who re-
signed from Selznick.

CHICAGO

RKO Theatres Chicago Area Division Man-
ager Frank Smith has been appointed to the
newly-created post of Chicago labor relations
representative for the RKO circuit. Assistant
Division Manager Jerry Shinbach succeeds
Smith as division manager in this area which
contains the Palace and Grand, Chicago; Orph-
eum Kansas City; Virginia and Orpheum
Champaign, 111. ; Orpheum and Liberty, New
Orleans ; Keith's and Regent, Grand Rapids,
Mich. ; Uptown, Detroit.

A daughter named Laura Ellen was born to
Mr. and Mrs. Bernard Mack. He is the son
of Filmack's president and is head of the trailer
production department. Alliance Theatres
Booking Director John Doerr and Promotion
Manager Pete Panegos are in Seattle surveying
the circuit's Midstates division in that territory.

Alex Manta of the Manta-Rose circuit was
elected a director of the Allied Theatre Owners
of Indiana at its annual meeting. S. J. Gregory
of the Alliance circuit was also elected a director
for District No. 3. Secret Service officers here
have warned theatre cashiers and others that
counterfeit $10 and $20 bills are being circulated
in the area. So far most of the bogus bills,
totalling around $3,000, have been passed at
night clubs and theatres.

Bertram Willoughby, head of Ideal Film
Service, died at the Glendale (Calif.) Sanitar-
ium. He was a pioneer in education and busi-
ness film industry. He is survived by his bro-
ther, Elmer Willoughby, manager of the firm's
Chicago office.

PORTLAND

Joe McElhinney has joined Eagle Lion as
eastern Washington salesman. He is a brother
of Paul McElhinney, Seattle branch manager
for Republic. Mrs. Harry Newman, Lynden,
Wash., exhibitor, is in Providence Hospital
after an operation. District Sales Manager
Robert L. Schultz of RCA's theatre equipment
division conferred here with Modern Theatre
Supply Manager Selon Burns.

RCA General Sales Manager J. F. O'Brien
is making his first trip to the Pacific North-
west. Ted and Mrs. Gamble entertained Mr, and
Mrs. Pete Higgin from Seattle. Seattle ex-
hibitors were guests of 20th Century-Fox at /a
trade screening of "Yellow Sky."

Warner Theatres general manager for Aber-
(Continued on Page 26A)

lifciliBiiiiiiBi

lf|J|i*l|Jpj||

Title Registered with U. S. Patent CMBce

featuring:

icember 4,
1948

Section Published
Every Fourth Week by
Showmen's Trade Review

Regular Features

Architects Council Projection Council

Theatre Council
Maintenance Memos Projection Check-Up

AARON NADELL
Technical Editor

E-2

SHOWMEN'S TRADE REVIEW, December 4, 1948

In the beautiful Crest Theatre, Long Beach, California
. . . Bodiform Chairs are serving with distinction.

Top choice of the nation's top theatres

PLEASE PATRONS! Comfortable as the
"easiest" of easy chairs. Bodiforms are luxuri-
ously roomy . . . restfully relaxing ... let
patrons really enjoy the show. Distinctively
beautiful, too . . . enhance the impressive-
ness of any theatre. They're a real attraction!

PLEASE YOU ! Bodiforms save you plenty on
maintenance costs. Serve years longer with
remarkably little attention. Unoccupied seats
automatically fold up out of the way . . . make
housecleaning easier, faster, far more eco-
nomical. They're profit-builders in every way.

American Bodiform Chairs mean

increased house-appeal and bigger profits

WRITE NOW FOR THE FULL STORY!

c^/meucan Seating Company

GRAND RAPIDS 2, MICHIGAN
Branch Offices and Distributors in Principal Cities
WORLD'S LEADER IN PUBLIC SEATING

Manufacturer of Theatre, Auditorium, Transportation, School, Church,
Stadium Seating, and Folding Chairs

■i Ki ' 1 1 A HX ) %

SHOWMEN'S TRADE REVIEW, December 4, 1948

HERE, for the asking, is the
latest word on projector car-
bons. This handbook is easy to
read and packed with useful in-
formation—charts, tables, photo-
graphs and drawings — everything
you need to know to get top effi-
ciency in projector carbon opera-
tion.

The handbook contains chap-
ters on such subjects as the physics

and measurement of light. . .prog-
ress in projection lighting . . . the
various types of High Intensity
and Low Intensity Arcs . . . carbon
arc projection for 16mm film . . .

In addition, the handbook pro-
vides tips on adjustment and
alignment of projector carbons . . .
on the amperage and voltage re-
quirements of each type ... on op-
erating precautions and the proper

The term "National" is a registered trade-mark of

NATIONAL CARBON COMPANY, INC.

Unit of Union Carbide and Carbon Corporation

30 East 42nd Street, New York 17, N. Y.
Division Sales Offices: Atlanta, Chicago, Dallas,
Kansas City, New York, Pittsburgh, San Francisco

*

care of electrical equipment and
optical systems.

The handbook will be distrib-
uted through the Cleveland office
of National Carbon Company,
Inc., Post Office Box 6087, Cleve-
land, Ohio.

E-4

SHOWMEN'S TRADE REVIEW, December 4, 1948

QUICK FACTS - STRONG
PROJECTION ARC LAMPS

ONLY LAMPS
PRODUCED
COMPLETE WITHIN
ONE FACTORY

DELIVER MOST LIGHT

DRIVE-IN MODELS

MADE BY WORLD'S
LARGEST PROJECTION
LAMP MANUFACTURER

MOST COMPLETE
LINE

CUT OPERATING
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/ LOW
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SIMPLE v \

/ OPERATION

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FEWER PARTS

ASSOCIATED
RECTIFIERS
AVAILABLE

WHEN THE LAMPS ARE STRONG THE PICTURE IS BRIGHT!

SHOWMEN'S TRADE REVIEW, December 4, 1948

E-5

Theatremen Tell Why It Pays
To Install New Projectors

Cite 'Improved Morale of Staff' and 'Reduced Operating Costs' as Added
Factors to Advantages in Attracting and Holding Patronage

Showmen who are on the job in daily
contact with patrons as well as with the
technical staffs at theatres in which new
projection equipment recently has been
installed gave a Showmen's Trade Review
reporter varying reasons as to why they
know the investment is paying off.

Sifted down to final facts, however, the
variation proves to be a matter of detail,
with the ultimate conclusion the same:
"it pays to put the projection in tip-top
mechanical order."

Among the beneficial results of new pro-
jector installations cited by the exhibitors
questioned were: Improved box-office re-
turns, improved morale on the part of the
staff, reduced operating costs. The factors
which decided them to buy new projectors
were: Need to hold present patronage,
existing equipment had outlived its useful-
ness.

Some managers questioned found their
patrons keenly alert to the change in
screen quality, noticing it before they were
told any change had been made, and com-
ing up to the manager to inquire about it.
In other theatres, the audience offered no
comment, even when the fact of the im-
provement had been carefully advertised
to them.

Employe reaction appears to be much
more consistently favorable than patron
reaction. All the theatremen queried
found that installation of new equipment
improved the morale of the staff and in-
creased their desire to try to do good
work. Most of the theatremen who had
had their new mechanisms long enough
to be able to estimate their effect on op-
erating costs report a reduction.

It is perhaps noteworthy that among
those showmen who put in new projectors
because the old ones were badly worn,
none had had the old ones in use for less
than ten years suggesting that modern
projectors are built with remarkable
sturdiness and endurance. It may be sig-
nificant also that those managers who
commented at all on their new projector
mechanisms did so in terms of high
praise.

Neighborhood Theatres

Mr. Herman Fader, Manager of the
Devon Theatre, a neighborhood house at
241 East Tremont Road, The Bronx, New
York, found his patrons very conscious
of the improvement in the screen image
when he installed new Brenkert BX-62
mechanisms. (These are the same as the
Brenkert BX-60 but with double shutters.)
Mr. Fader had advertised the fact that
he was improving his equipment, calling
the attention of his customers to what the
theatre was doing to serve them. Their
comment, after the installation was made,
was very favorable.

"Naturally the improvement paid off in

increased patronage. Every improvement
does."

As to whether or not the new equip-
ment will reduce operating costs, Mr.
Fader does not yet know — "but it does
improve everything all around. It im-
proves the morale of the staff; makes the
help feel better. All improvements in
equipment do."

Thomas Arrants, Manager of the Lin-
coln Theatre in Arlington, New Jersey,
found that his patrons were immediately
conscious of the improvement in the pic-
ture when new Brenkert BX-62 mecha-
nisms were installed. At first, Mr. Ar-
rants did not advertise the change. Mem-
bers of the audience came up to him, and
asked him what he had done — had he
changed the lenses or what? Only after
a week of favorable unsolicited comment
did Mr. Arrants include in his program a
mention of the new projectors.

Mr. Arrants does not believe that the
new mechanisms will increase his theatre's
patronage, but, he says, "they will help
hold it."

The installation did increase the morale

Helps You Sell Comfort

"Selling seating comfort is a job we
share with the theatre management," says
Keith Dickinson, head of American Seat-
ing Company's theatre chair division. Ac-
cordingly, his company has prepared an
advertising and publicity "package" of
which the near life-size, 14-color lobby
display here pictured is one item. Others
include news releases, ads of various sizes,
and illustrations, available in mat or plate
form. Users of Bodiform chairs can have
any of this promotional material on request.

and desire to do good work of the projec-
tion staff — "increased it 100 per cent."

The effect on overall operating cost, if
any, will only be apparent after a period
of time, he believes.

Fred Tins, Manager of the Kent The-
atre at 1170 Coney Island Avenue, Brook-
lyn, N. Y., does not find that his audience
noticed any difference when he installed
the latest Motiograph mechanisms. "Do
they ever notice?" he wonders.

Neither did Mr. Tins advertise the im-
provement to his patrons. "We just give
them a good picture," he says.

The new installation did improve the
morale of the projectionists, and their de-
sire to do good work, Mr. Tins finds.

As for his choice in mechanisms: "We
had Motiographs before. They gave us
damn good service. Ran ten years without
our spending any money on them. Finally
they needed overhauling, so we just bought
new Motiographs."

Midtown or Suburbs

William Grew, Manager of The Laff-
movie, 240 West 42nd Street, New York
City, finds that his new Century projectors
have somewhat reduced his operating
costs, and improved the morale and de-
sire to do good work of his projection room
personnel. But as for the patrons:

"No, they don't notice good projection.
They expect it. When it's good they say
nothing about it. When it isn't good 'they
either complain or stay away. Perfect pro-
jection is something we must give them."

Mr. Grew did not advertise his new
mechanisms or call public attention to
them in any way, since in his theatre pol-
icy calls for nothing on the screen but
entertainment; no trailers; no distraction
of any kind from entertainment.

The Laffmovie operates 19 hours every
day. Its manager expresses himself en-
thusiastically when he talks of his new
mechanisms:

"That Century is a wonderful head. It's
foolproof. We have a heavy turnover of
projectionists here on 42nd Street. We
need a projector that's simple and fool-
proof and can run 19-hour shows. We're
very pleased with these heads."

A. J. Rettig, manager of the Ormont
Theatre in East Orange, New Jersey, put in
a pair of new Simplex mechanisms because
his former projectors had been in use 15
years, needed overhauling — "and we felt
we were entitled to new ones." He looks
forward to a reduction in operating costs
as a result.

But Mr. Rettig did not receive any com-
ment from his patrons, one way or another,
although he advertised the improvement
to them. He did find a distinct improve-
ment in the morale of the projection staff,
and a greater desire on their part to try
(Continued on Page E-19)

E-6

SHOWMEN'S TRADE REVIEW, December 4, 1948

Outdoor Theatres Now Offer Extra
Services to Expand Patron Appeal

Barbecue Stoves and Picnic Tables for Adults, Playground Open to Children All
Day as Community Center, Among Additional Attractions in Latest Drive-Ins

Expansion of drive-in service to patrons
beyond presenting them with outdoor mo-
tion pictures has been a distinctly notice-
able trend in outdoor enterprises built
during 1948. Two examples of recently-
opened theatres that provide first-class
projection and sound, but also offer addi-
tional forms of entertainment to adults
or children or both, are pictured here.

Nicholas George's

Michigan

Drive-In

Playground equipment is under the screen.

Projection room with new type pedestals.

The area immediately under the giant
screen, too close to it for viewing pur-
poses, provides an ideal location for a
children's playground, and is increasingly
used in that way. It is also sometimes used
for dancing or as a "picnic" ground.

Nicholas George, owner of the Michigan
Drive-In at Wyandotte, Michigan, paid
$210,000 for construction of his new 1,025-
car, ten-ramp theatre, and $35,000 for
equipping it. A parking bay accommo-
dates 200 additional automobiles.

In addition to a 40 by 60 foot screen
image, the Michigan offers patrons a chil-
dren's playground, complete with pony
rides; and picnic grounds for adults with
tables and barbecue stoves.

Projectors, pedestals, 250-watt sound
system and in-car speakers are Simplex;
lenses Kollmorgen; arc lamps Peerless
Magnarc (170 amperes); generator Hert-
ner. Equipment and neon sign were fur-
nished by National Theatre Supply. At-
traction board was erected by Long Sign
Company of Detroit and utilizes Wagner
17" and 10" colored plastic letters. Archi-
tect was George M. Peterson of Cleve-
land.

First of a circuit of 27 drive-ins planned
by Walter Reade Theatres, the Wood-
bridge, here pictured, occupies 20 acres
and accommodates 950 cars. It is located
near the New Jersey town of that name,
at the junction of U. S. Routes 1 and 4. A
70-foot pylon, visible for hundreds of
yards along highways, dominates the en-
trance. Pylon and its name sign are en-
tirely separate from the pre-fabricated
screen structure, which is a product of
Elizabeth Iron Works. Separate exit, to
a side road, minimizes traffic complica-
tions.

Architect of the Woodbridge was Leon
M. Einhorn of Albany, New York, a mem-
ber of STR's Architects Advisory Council.

Policy of the new theatre centers on

attracting family trade, particularly those
who otherwise could not leave home with-
out baby sitters, those who don't wish
to dress up to go out, and elderly or in-
firm persons who cannot contend with
crowds. A well-equipped children's play-
(Continued on Page E-19)

Walter Reade's
Woodbridge

Drive-In

'jj — =--^--JJ'™,,,1,;& — m m

Playground, under screen, is open all day.

Ground plan minimizes traffic complications.

Facade at dusk. Neon medallion advertises Simplex equipment.

Entrance, dominated by 70' pylon, and flanked by attraction boards.

Joint Council Report:

How to Design the Auditorium
For Best Projection Results

Councilors Advise on Projection and Viewing Angles, Picture Width, Distance
To Front Row of Seats., and Tilting the Screen to Correct for Keystone

The STR Architects, Theatre and Pro-
jection Councils this month collaborated
in discussing the auditorium design, sight
lines, viewing angles, projection angles
and so forth that are most desirable for
good screen presentation. Although each
of the groups approached the same ques-
tions from a different viewpoint, a re-
markable degree of agreement was shown
among the different Councils, as well as
within each Council.

Questions considered by the joint meet-
ing included:

Maximum desirable vertical projection
angle; maximum permissible horizontal
projection angle, vertical and horizontal
viewing angles, desirable screen width, de-
sirable distance from screen to first row
of seats, and possible desirability of tilt-
ing the screen to reduce keystone.

Also the Projection Advisory Council,
but not the others, gave some attention
to the increased intensity of projection
light needed to compensate for smoke in
auditoriums where smoking is permitted,
and found that no significant increase in
light is necessary.

Some of these matters have already
been considered by the Society of Motion
Picture Engineers, and recommendations
have been offered to the industry by that
body. The practical theatre executives
and theatre architects who comprise the

membership of the STR Councils reviewed
the SMPE recommended standards in
these matters in the course of the present
meeting, and usually agreed with them
but not always. For example, the stand-
ard recommendation that the distance be-
tween the screen and the first row of
seats should be 0.87' for each foot of
screen width won only 50 per cent support
from the Council members participating in
the combined meeting. And although other
SMPE standards did gain majority en-
dorsement, substantial dissenting minori-
ties appeared on some details.

Projection and Viewing Angles

In the matter of maximum vertical pro-
jection angle, or "downward throw," the
SMPE recommends that this be limited to
not more than 12 degrees, and a majority
of the joint Councils concur. However, a
number of members point to the well-
known fact that this recommendation can-
not be applied in all theatres, particu-
larly in some older ones, and that it should
therefore be regarded as a desirable ideal,
not; as a necessity.

"The less the angle the better the pro-
jection, but many theatres are compelled
to use more than 12 degrees."

"Twelve degrees is fine, but if the bal-
cony is large it is impossible. Degree of
angle depends on theatre layout."

"It is an ideal standard. However, in

many cases of 'a short theatre with a bal-
cony the angle may be increased sub-
stantially. We have worked with angles
up to 18 degrees with success."

"Yes, the maximum could be extended
to 18 degrees."

"Distance from projector to screen must
also be considered in this connection."

"The nearer the horizontal the less dis-
tortion, but even angles up to 30 degrees
are possible."

Where the projection room is not in the
center of the theatre and cannot be put
there, what would be the maximum per-
missible side angle for good projection?

The three Councils say from 3 to 18 de-
grees: the Architects, from 5 to 18 de-
grees, the Projection Chiefs from 3 to 15
degrees and the Theatremen from 5 to 10
degrees.

All concur in holding that any side
angle of projection that can possibly be
avoided is a very bad thing, permissible
at all only in extremity.

"Group the projectors at the end of the
projection room nearest the center of the
house — never mind standard practice."

"Use no side angle — use even mirrors
if necessary to avoid it."

The joint meeting next took up the
question of permissible viewing angles,
both vertical and horizontal.

On one point considerable general agree-
(Continued on Page E-23)

COUNCILS' MEMBERSHIP

ARCHITECTS COUNCIL

ROGER ALLEN, Grand Rapids National Bank
Bldg., Grand Rapids, Mich.

LEONARD ASHEIM, 5 Sheldon Terrace, New
Haven, Conn.

MYLES E. BELONGIA, 611 N. Broadway, Mil-
waukee 2, Wise.

ARMAND CARROLL, Armand Carroll and Wm.
J. Stephenson, 262 S. 15th St., Philadelphia,
Pa.

HORACE G. COOK, RD No. 2, Dallas, Pa.
GEORGE L. DAHL, 1920l/2 Main St., Dallas,
Tex.

COLLINS C. DIBOLL, Diboll-Kessels & Associ-
ates, Baronne Bldg., New Orleans 12, La.

DREW EBERSON, John & Drew Eberson, 2 W.
47th St., New York 19, N. Y.

LEON M. EINHORN, Einhorn & Toole, 93 State
St., Albany 7, N. Y.

HUGH GIBBS, 441 E. 1st St., Long Beach, Calif.

HUGO K. GRAF, 2825 Olive St., St. Louis, Mo.

ROLAND TIP HARRISON, Wetherell & Harri-
son. Shoos Blda., Des Moines, la.

WALTER HESSE, Block & Hesse, 18 E. 41st St.,
New York, N. Y.

TALMA DGE C. HUGHES, 120 Madison Ave.,
Detroit 26, Mich.

KARL KAMRATH, MacKie & Kamrath, 2713
Ferndale PI., Houston 6, Tex.

W. H. LEE, 732 Commercial Trust Bldg., 16 S.
Broad St., Philadelphia, Pa.

FRED J. MACKIE, Jr., MacKie & Kamrath,
2713 Ferndale PI., Houston 6, Tex.

MERLE ROBERT MAFFIT, F. & Y. Building Ser-
vice, 328 E. Town St., Columbus 15, O.

R. W. NAEF, 536 Eastview St., Jackson 26,
Miss.

URBAN F. PEACOCK, 1012 N. 3rd St., Mil-
waukee 3, Wise.

CARL W. SCHUBERT, Boyum, Schubert &
Sorenson, Hoeschler Bldg., La Crosse, Wise.

RAYMOND B. SPENCER, First Nat'l Bank Bldg.,
Memphis, Tenn.

BERNARD B. SPIGEL, Dickson Bldg., Norfolk,
Va.

HAROLD SPITZNAGEL, Sioux Falls, S. Dak.
ROBERT LAW WEED, 1527 Du Pont Bldg.,
Miami 32, Fla.

PROJECTION COUNCIL

ROBERT P. BURNS, Balaban and Katz Corp.
COL. FRANK CAHILL, Warner Brothers Circuit.
G. CUTHBERT, Famous Players Canadian.
C. A. DENTELBECK, Famous Players Canadian
Corp.

HARRY J. GLENN, Wm. K. Jenkins Theatres.

IRL GORDON, Skirball Brothers Theatres.

C. HORSTMANN, RKO Theatres.

A. C. INCE, Griffith Theatres.

LESTER ISAAC, Loew's Incorporated.

I. F. JACOBSEN, Balaban and Katz Corp.

NATHANIEL LAPKIN, Fabian Theatres.

L. E. POPE, Fox Midwest Amusement.
HARRY RUBIN, Paramount Pictures.
LEONARD SATZ, Century Circuit.
J. C. SKINNER, Interstate Circuit.
BILL TONEY, Tri-States Theatre Corp.

THEATRE COUNCIL

C. B. AKERS, Griffith Theatres.
K. F. ANDERSON, W. S. Butterfield Theatres
J. H. ELDER, Interstate Circuit.
MARVIN FOX, Evergreen Theatres.
EMANUEL FRISCH, Randforce Amusement
Corp.

MELVIN C. GLATZ, Fox Inter-Mountain The-
atres.

HARRY J. GLENN, Wm. K. Jenkins Theatres.
HERMAN R. MAIER, Warner Brothers Circuit.
R. H. McCULLOUGH, National Theatres.
HARRY MOSCOWITZ, Loew s Inc.
SAMUEL ROSEN, Fabian Theatres.
FRANK D. RUBEL, Wometco Theatres.
LEONARD SATZ, Century Circuit.
RALPH C. STEVENS, Western Mass. Theatres.
BILL TONEY, Tri-States Theatre Corp.
EDWARD TOPHAM, JR., T. & D. Jr. Enterprises,
Inc.

CLAYTON TUNSTILL, Malco Theatres.
R. VAN GETSON, Balaban & Katz Corp.
JULES S. WOLFE. Famous Players Canadian.

E-8

SHOWMEN'S TRADE REVIEW, December 4, 1948

Rejuvenating a 41-Year-Old House

Shea's Old Grand in Bradford, Pennsylvania, Built in 1907, Is Now the McKean,
Insulated, Air Conditioned, Acoustically Treated and With Modern Seating

Photographic Reporting
Reveals Transformation
of the Old to the Neiv

E. C. Grainger, President and General
Manager of Erie Amusement Company, and
Gerald Shea, Secretary and Director of
Maintenance, supervised this conversion of
1907-model Grand Theatre into 1948-model
McKean. Facade was rebuilt with mirrors,
structural glass, stainless steel and neon.

Lobby ceiling was treated with acousti-tile
to cut down traffic noises; radiators and
poster cases were recessed, imitation marble
pilasters, valances, drapes and traffic control
stanchions were removed, and downlighting
substituted for ceiling fixtures. Candy case
was shifted to more central location.

Three-aisle auditorium seating was replaced
with off-center two-aisle arrangement accom-
modating 800 chairs with better sight lines.
Acoustical treatment was provided by cor-
rugated transite finish. Exposed lighting
fixtures were eliminated, and exit doors
framed with valances and drapes.

SHOWMEN'S TRADE REVIEW, December 4, 1948

E-9

How to Sell More Popcorn

Proper seasoning increases the sale
of popcorn two to one, according to a
survey conducted in theatres by How-
ard C. Smith, President of American
Pop Corn Company. The difference,
Mr. Smith explains in reporting the
results of his survey, is the difference
between trying to sell corn, salt and
oil, and trying to sell smell and taste.

As a result of investigation, directed
toward determining the amount of sea-
soning that produces the maximum
sales, Mr. Smith recommends that in
wet popping approximately 45 pounds
of seasoning be used for each 100
pounds of unpopped corn.

RCA Uses Television to
Measure Optical Lenses

Television, in cooperation with a micro-
scope and a test pattern, is used by RCA
to determine the contrast characteristics
of optical lenses, and yields results not
obtainable by practicable methods previ-
ously available, according to Otto H. Shade
of the RCA Tube Department.

An image of the test pattern is formed
by the lens to be investigated; this image
is enlarged by a microscope and then
picked up by a television camera. The
enlarged television image is easily studied.
A second image, also drawn from the tele-
vision camera, is formed by an oscillo-
scope. Curves plotted on a chart in accord-
ance with these images show the contrast
or detail response of a given lens at any
degree of resolution.

Electrical "lenses" used in television
can be rated by the same processes.

Fewer Insects Attracted By
New Yellow G. E. Lamp Bulbs

Theatremen troubled by insects cluster-
ing around the outdoor lighting may find
a remedy in substituting G.E.'s new 60-
watt and 100-watt yellow-enameled in-
candescents for white ones. The lamps
were added to the G.E. line because re-
searchers found that night-flying insects
are more strongly attracted to white or
blue light than to yellow or red. The
new lamps are priced at 16c and 26c,
respectively.

The .company also ■ suggests that when
these. yellow lamps are used in locations
where insects are objectionable, a further
precaution can be , taken by putting a
white light at a distance to serve as a
lure of superior attraction.

W.E.'s Postwar Recorders
Used in 1 1 Foreign Countries

Western Electric recording equipment
of postwar design is now in use in studios
in eleven nations abroad, according to E.
S. Gregg, Vice President of Westrex Cor-
poration. Countries using the new equip-
ment, Mr. Gregg reveals, are Argentina,
Australia, China, Egypt, England, France,
India, Mexico, Morocco, The Netherlands
and Switzerland.

Revolutionary 16-MM

British System Uses Center Sprocket Holes, Non-Reduced
3 5 -mm. Tracks, Picture Sequences in Alternate Frames

Ampro Corporation has developed a
new 16-mm. film splicer that combines
single shearing action, rapid, repeated
splicing operations, and narrow, pressure-
welded splice.

By JOCK MacGREGOR
London Representative

A 16-mm. film with a 35-mm. sound
track is the remarkable achievement of
the Harper Sound Film System, success-
fully demonstrated in London, that may
revolutionize sub - standard presentation.
With its full range of frequencies, the re-
production proved to be comparable in
tone and volume with the regular 35-mm.
equipment in the preview theatre.

The system relies on both a special film
and a projector, but the latter has been,
constructed to run the ordinary 16-mm.
prints also.

Using central traction, both edges of the
film are free to take direct printing of a

R e v olutionary
16-mm. film with
sprocket holes in
center be twe e n
frames, standard,
non-reduced 35-mm.
tracks along each
edge and two pic-
ture sequences occu-
pying alternate
frames. When the
end of the film is
reached it is turned
around, re-threaded
and run back, project-
ing the other set of
frames and taking
sound from the other
track ; rewinding is
not needed. Sound
retains its 35-mm.
quality and volume.

35-mm. sound track without any reduction,
optical or otherwise, thereby retaining the
frequencies and clarity of the original.

When the track has been printed, the
film is replaced in the printer for another
track to be run down the other edge. Then
the picture is reduced in the normal way
and processed in alternate frames. When
this has been completed the reel is again
reversed for the pictures matching the
second track to be printed in the blank
frames. In this manner, two separate films
of comparable length are in each reel.

Perforations are the same dimensions
and pitch as for standard film and are so
positioned that the first two are side by
side with their outer edges touching; the
sound tracks,' and 8-mm. down is a single
central perforation. The pattern is re-
peated throughout the film and appears as
a "five" domino.

The 8-mm. by 10-mm. spaces between
perforations receive the action or picture
part of the negative.

The paired perforations are always at
the bottom of the pictures, which in the
finished print are upside down to each
other. This prevents overprinting, or
threading the film out of frame.

The projector, which looks much the
same as any other 16-mm. machine, does
not have a claw and cam movement, but

the Maltese cross mechanism of the stand-
ard theatre equipment. The film is sprocket
driven throughout.

Special dual sprockets are included so
that the standard 16-mm. film can also be
projected when desired.

The projector has been designed for the
hard grind demanded by the mobile show-
man and the prototype used at the demon-
stration had had a terrific belting. For
one month, it had been run continuously;
for the next two months, sixteen hours a
day. It stood the test well-xThe picture
on the screen was dead steady? ,

Printing costs are considerably reduced
as the system does not call for a special
re-recording of the sound track. The initial
outlay for the laboratory is not excessive.

The sprocket drive ' greatly ■ increases
the life of prints and eliminates the neces-
sity for a specially coated base film. The
demonstration reel,-; for instance, had been
run over two thousand times but showed
little sign of wear. .In the ordinary 16-mm.
projector, a single claw engages only one
perforation, on the edge, 24 times a second
against the resistance of the pressure! in
the gate. The Harper System spreads the
stress evenly over the whole film. This
is taken first by one edge of the. sprocket,
and then the other when the :..reel is re-
versed. Elimination of rewinding also
gives added protection against film dam-
age, while their central position protects
the perforations.

A further economy is afforded in the
sound reproducer, since the 35-mm. track
renders a more powerful signal to the
amplifier, allowing for a greater output
volume without distortion.

The Harper System, which uses safety

British-built Harper sound projector has dual
sprockets, can run either special 16-mm.
film with 35-mm. sound tracks, or standadrd
16-mm. film.

film, may be installed in many estab-
lished cinemas without extensive altera-
tions. It will be on the market in the New
Year with either arcs or "cold light," and
several British renters have signified their
intention of making their films available
, in this system.

E-IO

SHOWMEN'S TRADE REVIEW, December 4, 1948

How to Design Efficient
Admission Controls

'Musts' Are: Favorable Impression on Patrons; Safeguards for Cash and Tickets

_ "Two please."

^flflfefek "Thank you,"

^fl^P^NK — whirr, tinkle,

tinkle.

In a split sec-
ond two admis-
sions have been
sold. Two pa-
trons are on their
way for an eve-
ning's entertain-
ment. The box-
office is open.
W. C. Stober To the casual

observer, all that
has happened is that somebody has pur-
chased a ticket to the show. The patron
takes for granted and casually accepts all
of the finery of the operation.

To the exhibitor, however, it's another
story. He has spent thousands of dollars
for a beautiful box-office, lighting effects,
draperies and front decorations. He has
selected a personable cashier and pleasant
doorman. He has installed a ticket issuing
machine, a coin changer, a safe, a ticket
chopper. He has uniformed the doorman
and supervised the dress of the cashier
with much thought and planning in order
to accomplish what is most necessary in
the operation of his business.

Basically, there are two specific require-
ments in any well-designed admission
system:

1. Customer Service

2. Accounting Control

Customer Service is listed first because
all thought and planning around a the-
atre must center on the requirements of
satisfying the customer, to make pleasant
and desirable for him to attend the the-
atre. The success or failure of any motion
picture theatre depends solely on one
thing — satisfied customers who become re-
peat patrons.

Accounting Control, of course, is a func-
tion that is relegated to the box-office
alone. The system in use must assure the
owner that he is protected against care-
lessness and dishonesty, both on the part
of his employee and the patron. It must
be a system that enables the function to
be accomplished in the simplest manner,
without insinuation or offense.

Customer Service

Let's look again at Customer Service.
When a patron approaches the box-office,
he is making contact with the theatre for
the first time that evening. First impres-
sions are lasting. The impression that he
receives as he steps up to the window 4s
one that he may carry with him through-
out the entire performance. It may well
be the deciding factor between a satisfied
or a dissatisfied customer.

For this reason the box-office must be

By W. C. STOBER
General Register Corporation

constructed so that it is pleasant in ap-
pearance as well as efficient. It must pre-
sent a pleasing, tidy appearance and not
be littered with scattered report forms,
loose money or strings of tickets which
would date it as an "old fashioned" or
"cheap" operation.

The box-office must be efficient in that
it is so constructed and equipped that the
patron can be served with a total mini-
mum amount of time, and in such a way
that most of the time spent in serving him
will be devoted to courteous treatment of
him. This means that the box-office must
be equipped with such modern aids as
ticket issuing machines and coin changers.
Using this type of equipment, the cashier
need spend only a fraction of a second in
handling the tickets and money involved
in each transaction.

The cashier must be efficient. She must
have the intelligence and personality to
be able to answer customers' questions,
and treat all patrons courteously. She has
a delicate job. Primarily it is not to issue
tickets and make change. That is done by
machinery. Pressing one button issues the
tickets, another gives the change. Primar-
ily the cashier is there to "love the cus-
tomer."

Box Office Technique

The need for proper box-office tech-
nique is doubled in theatre operation
because at the same time that the theatre
is making its first impression upon the
customer, it is also taking his money. If
there is any time when a purchaser feels
important, no matter what he is buying, it
is when he is "laying it on the line." In
the purchase of most commodities, the
payment is made after the customer has
received his first impression. In the theatre
business, however, the payment is made
at the same time that the customer is
making his first approach to the theatre.
He is buying "sight unseen."

But showmanship, even in perfection,
falls short of its mark if all the money
paid for tickets does not reach the bank.
A proper accounting system is a MUST.
To be sure, the most convenient thing
for the patron would be just to open the
door and let him walk in without even
bothering to stop him at the box-office.
On the other hand, the safest method
would be for the owners to stand per-
sonally in the lobby and collect the exact
admission price from each and every pa-
tron. Somewhere between the two, a
happy and secure medium must be struck.

Equipment that is used in the box-office
to accomplish showmanship has also been

designed to effect a proper system of
accounting control. The ticket issuing ma-
chine is so designed that all tickets are
kept under lock and key until they are
issued. When they are sold, the machine
makes an automatic recording of each sale.
The ticket machine is also so designed
that the patron has the ticket dispensed
directly to him. This is both good show-
manship, and at the same time a deterrent
to temptations and an insurance against
error, since the cashier does not handle
the ticket. Similarly, the coin changer
speeds up the whole transaction, and re-
lieves the cashier from mental computa-
tion, which certainly fits into the require-
ment of elimination of errors.

Accounting Control

When theatre currency, that is, the tick
ets, has been traded for United States
currency, the money must be protected in
some manner. A box-office safe may be
provided into which the cashier may de-
posit money, but from which she cannot
withdraw. This discourages hold-ups as
well as reduces temptation to anyone who
has access to the money. That is a requi-
site of any accounting system.

If no box-office safe is desired, then the
routine should be such that surplus
amounts of money on hand will be peri-
odically collected from the box-office, re-
ceipted for and deposited in the theatre
safe or some other secure place.

Simple accounting records in the form
of box-office reports, several standard
make-ups of which are available at the-
atre supply companies, can provide the
necessary information as to ticket serial
numbers, register numbers, money on
hand, etc., in order to balance the ac-
counting for the day's operation. Once the
ticket is in possession of the patron, the
most important remaining concern of the-
atre management is to see that this ticket
is collected from the customer and can-
celled in some manner so that it will not
be resold through unauthorized or illegal
channels. In the past this has been by far
(Continued on Page E-25)

Automatic ticket and
change machines
leave the cashier free
to concentrate on the
all-important cour-
tesy to patrons.

Modern ticket taking
equipment provides
infallible, tamper-
proof control and rec-
ord of ticket sales
and admissions.

SHOWMEN'S TRADE REVIEW, December 4, 1948

E-11

to make a change

LETTERS
AND FRAMES

Shows still have to be sold. Give your pictures a chance to make
money for you. You'll be amazed at the way you can step up your
business with the modern attention-commanding changeable-copy
displays by Wagner.

The gorgeous, deep, jewel-like colors . . . red, green, blue, amber
and black ... of Wagner translucent plastic letters go all the way
through. No maintenance is required. Only Wagner plastic letters
are adjustable as to friction. They can be made to slide on the bars
with ease or so snug that they will not blow off in the strongest
wind. The wide range of sizes, 4", 8", 10" and 17", permits

doubling the effectiveness of a display. (Note the two illustra-
tions above and at the right.) They are shock-proof, 60% stronger,
and the exclusive patented slotted method of mounting prevents
freezing to the sign, assures complete safety. Only Wagner plastic
letters can be stacked without warping

Wagner Window-Type Frames permit openings of any dimensions
in ONE panel, make it unnecessary to join together a series of small
signs. The opening of the McVickers board, shown above, is one
of the highest in the country. Most economical maintenance. Lamps,
neon and glass replaced in any section without disturbing other
portions and without removing frames.

Wagner Slotted Aluminum Letters come in more sizes than offered
by any other line, 4", 6", 8", 10", 12", 16", 24", 30". Many styles
and colors.

IMMEDIATE DELIVERY

Write tor big free catalog on effective show-selling equipment
today.

218 S. Hoyne Avenue
CHICAGO 12, ILL.

E- 12

SHOWMEN'S TRADE REVIEW, December 4, 1948

Impressively beautiful ornamentation can be achieved with fluorescent murals and invisible ultra-violet (black-light) illumination having a
wavelength of approximately 3650 Angstrom units. This eye-catching panel was designed by Victor Kosa for Switzer Brothers, Inc.

A Resume of Fluorescent Lighting

How It Works, How to Select the Right Type for Every Purpose, How to Maintain It

These articles discuss:
How hot-cathode lamps work.
What starters and ballasts do.
Why two-lamp circuits help.
How "instant-start" lamps work.
How cold-cathode lamps work.
TjVhich type lamp to use where.
Economical lamp maintenance.
Designing theatre lighting.
Uses of ultra-violet light.

In' 1938 fluorescent lighting was first in-
troduced to the American public at the
New York World's Fair. In ten years time,
and in spite of war-created shortages, it
has been adopted for a myriad of uses and
is now a major tool in the hands of the
lighting engineer, providing ample oppor-
tunity for the creation of new lighting de-
signs_jand techniques.

Obviously, this wide acceptance and
tremendous progress would^ not have been
possible if the fluorescent lamp did' not
have many advantages .over other sources
of illumination. Probably .the most im-
portant of these is that it -is a cool dight
source which operates at high efficiency,
giving better light at lower cost.

The purpose of this resume is threefold:
(1) to acquaint the reader with the basic
principles of operation of the fluorescent
lamp and its auxiliaries;. (2) to review
maintenance requirements which lead '.to
its most efficient and economical utiliza-
tion; and (3) to consider some of its more,
important applications in connection with,
the theatre.

Basic Construction

Essentially, the modern fluorescent lamp
consists of a tubular airtight glass bulb,
the inside of which has been coated with
a special white phosphor. All air has been
removed from the tube and in its place
small amounts of argon gas and metallic
mercury have been admitted. At each

First of Two Articles
On T his Important Tool
Of Modern Showmanship

By Richard S. Sheetz
and

Allen J. Dusault
% Westinghouse Electric Corporation

end of the tube is located a wire electrode
so designed that it will produce a supply
of free electrons within the lamp during
operation, and connected to base pins lo-
cated on the outside of the bulb at either
end..

During operation ultraviolet light is
produced as a result of collisions which
take place between the electrons coming
from' the electrodes and the molecules of
argon and mercury,. This ultraviolet light
strikes the phosphor coating, which trans-
forms it into visible light. The color of the
light produced is dependent upon the type
of phosphor used.

- For a more detailed understanding of
' the operation of a fluorescent lamp refer
to Figure - 1", which shows the essential
structure" and operation of the device. The.

Figure 2 — Wiring arrangement of fluorescent
lamp, ballast, glow-switch starter, and con-
denser for suppressing radio interference.

drawing is not to scale and the electrode
depicted is of the "hot cathode" type.

It will be seen that an electron travel-
ing down the tube strikes one of the elec-
trons surrounding either a mercury or
argon atom, thus knocking it out of place.
Due to the attractive forces which exist
between the displaced electron and the
remaining part of the molecule, the elec-
tron is drawn back to its original orbit
position surrounding the molecule. As a
result, ultraviolet radiations which are
invisible to the human eye are emitted.
These radiations strike the phosphor crys-
tals coating the bulb, where their energy
is transformed into visible light. The
above process takes place in all fluores-
cent lamps regardless of type.

Hot Cathode Lamps

Two distinct types of fluorescent lamps,
known as hot cathode and cold cathode,
have been developed — their difference be-
ing based primarily on the method by
• which they produce free electrons within
the lamp. Since the cold cathode lamp is
best suited for only a minority of ap-
plications and since the hot cathode lamp
is the type most generally encountered,
we shall review the operation of the hot
cathode lamp and its auxiliaries before
going on to consider the cold-cathode ver-
sion.

At the top of Figure 2 is shown the en-
tire fluorescent lamp with a filament or
electrode at each end. These electrodes
are similar to the filaments used in ordi-
nary incandescent lamps in that they are
made of coiled tungsten wire, but here
the resemblance ends. Whereas the pur-
pose of ordinary incandescent lamp fila-
ments is to produce light by heating the
tungsten to incandescence, fluorescent
lamp electrodes are designed to produce
a supply of free electrons within the lamp.

SHOWMEN'S TRADE REVIEW, December 4, 1943

E-13

To accomplish this, the filaments are
coated with a special emission mixture
which makes electrons readily available
under operating conditions. On starting,
the filaments glow with a dull light but
once started, very little light is emitted
by them.

All hot cathode fluorescent lamps ex-
cept the "instant start" type require a
starting device. Below the lamp in Figure
2 is shown a glow switch starter. Its pur-
pose is to act as an automatic switch when
the lamp is turned on — it closes for a few
seconds to permit preheat current to flow
through the lamp electrodes and bring
them up to operating temperature, and
then re-opens. Thus the cold electrodes
are brought to a temperature that permits
the evaporation of electrons from the sur-
face of the emission mixture covering
them. Generally, a small filter condenser
is connected across the terminals of the
glow switch, its purpose being to suppress
radio interference caused by the fluores-
cent lamp. Condenser and glow switch are
enclosed together in a small cylindrical
metal container.

The Starter

Figure 3 shows an enlarged view of the
glow switch part of the starter alone. The
switch consists of two electrodes inside a
small, sealed glass bulb containing an
inert gas such as neon or argon. Normally,
the electrodes are separated by a small
gap but when closed they form a series
circuit through the lamp electrodes and
ballast.

One electrode is made from a bi-metal
strip and is movable, whereas the other is
stationary. When the external line switch
is closed, a voltage appears across these
electrodes which is sufficient to permit a
glow discharge to take place between them.
The heat produced by this discharge
causes the bi-metal to bend and touch the
stationary electrode, thus short circuiting
the switch and allowing a substantial flow
of current to preheat the lamp electrodes.

As soon as the electrodes touch, the

Figure 3 — When current is switched on, glow
discharge occurs, heating bi-metal strip and
causing it to bend and close contact. Current
then flows through lamp electrodes, heating
them, and causing them to emit electrons.
When bi-metal strip cools, it opens contact.
Interruption of current through the ballast
creates a voltage surge that starts the "arc"
through the interior of the lamp.

glow discharge is quenched and the elec-
trodes begin to cool. Within a few seconds
the bi-metal strip becomes sufficiently
cooled so that it suddenly springs back to
its normal open position, thus breaking
the series circuit through the lamp fila-
ments and ballast. The sudden change in

SUGGESTED LIGHT LEVELS

The authors of these articles recom-
mend the following levels of illumina-
tion for different parts of the theatre:

Entrance lobby: 20 footcandles.

Candy stand and poster cases: 60 to
80 footcandles.

Inner lobbies and foyer: 3 to 10 foot-
candles; preferably 3 to 5.

Auditorium (picture running) not
more than 0.2 footcandles toward the
rear; not more than 0.1 footcandles to-
ward the front.

current through the ballast causes a mo-
mentary high voltage surge to appear
across the lamp, which puts it into normal
operation. If the lamp arc fails to strike,
the cycle is repeated.

Once the lamp is operating, no glow
discharge appears across the electrodes
of the glow switch and they remain in the
open position. This results from the fact
that with the lamp in operation the volt-
age across them is not high enough to
sustain a glow discharge.

The Ballast

It is characteristic of all arc lamps that
some ballast or other device must be pro-
vided for limiting the current drawn by
the discharge. Without a limiting device,
the current would rise to a value which
would destroy the lamp. For A-C circuits,
this requirement can best be met by an
inductive ballast.

This is shown below the starter in Fig-
ure 2. It consists merely of a reactor which
is made of wire coiled on a laminated
iron core. However, in two-lamp circuits,
such as that shown in Figure 4, ballasts
commonly contain a stepup transformer, a
capacitor, and a starting compensator to-
gether with two reactors, all of which
are enclosed in a single metal case.

The ballast shown in Figure 2 serves

three purposes: (1) it permits the proper
preheat current to flow through the lamp
electrodes; (2) it provides a high voltage
surge to start the arc between electrodes
when the glow switch starter opens; and
(3), it acts as a current limiting device
for operating the lamp at its specified
wattage.

To trace the exact sequence of events
which takes place when the line switch is
thrown: A voltage appears across the
electrodes of the glow switch starter, re-
sulting in a glow discharge which- causes
the contacts to close. Following the cur-
rent path from the input line and starting
with the upper wire, we find that current
will flow up and through the left hand
filament, down and right into the starter,
through the starter to the right, up and
through the right hand filament, down and
left "through the ballast and back to the
line. Heating of the lamp filaments takes
plaice and electrons are given off by them.

Meanwhile, the glow switch has cooled
and the contacts now open suddenly. This
(Continued on Page E-17)

ps— lag
IB —SI

Figure 4 — Anti-flicker arrangement of lamps,
auxiliaries and wiring. With 60-cycle supply
each lamp goes dark 120 times per second
but this arrangement assures that when one
lamp is dark its partner will be lit, maintain-
ing steadier light.

E-14

SHOWMEN'S TRADE REVIEW, December 4, 1948

Theatre Equipment Showcase

Fungicide for Carpet Shampoo, New Line of Spotlamps, New Drive-In Amplifiers,
Air Conditioning Unit and Lobby Television Set Now Available to Theatremen

Anti-fungus chemical increases practicability
of shampooing theatre carpet in place. Added
to shampoo after carpet at left had been
scrubbed, chemical protected sample at right
against fungi that produce odors and shorten
carpet life.

# One of the prime headaches of the-
atre maintenance is that of keeping the
carpet really clean — especially in these
days when increased sales of refreshments
in the theatre leads to candy, popcorn oil
and so on being trampled into it. Vacuum-
ing is not enough. Sending the carpet out
to be shampooed is usually impractical.
Shampooing in place is sometimes resorted
to, but since the carpet cannot be com-
pletely dried the part next to the floor
may remain moist long enough to permit
growth of dry rot fungi that give
rise to a musty odor and attack the jute
and cotton backing. A new attack on this
problem has been made by Nuodex Prod-
ucts Corporation in the form of a chemical
compound that can be mixed with the
shampooing solution and is said to pre-
vent growth of any undesirable micro-
organisms. The compound has been given

the trade name Duodex; its active in-
gredient is the sodium salt of mercapto-
benzothiazole.

0 The efficiency of the reflector type
projection arc has been adapted to spot-
light use by Strong Electric Corporation.
The model here represented is only one of
this new and varied line of spotlamps,
which ranges from a small, portable model
known as the "Trouper" to a large, versa-
tile lamp designated the "Big Top."

£ The newest RCA drive-in amplifiers,
of which only the 1,000-watt model is pic-
tured here, add eleven new sound systems
to that company's drive-in equipment line-
up. These include systems designed to
meet the most modest drive-in budget. A
special feature of the line is a provision
whereby, if the theatre is enlarged, greater

Seven-ton Typhoon Air Conditioning Com-
pany unit, installed this Fall in the Rivoli
Theatre, Philadelphia. The management pre-
pared the easel advertising to remind patrons
that the theatre goes to much expense to
assure their comfort.

in the post-war period. The model shown
on this page has just been put in pro-
duction; it incorporates the latest post-war
improvements. The screen measures 30 by
22 v£ inches, or 675 square inches; a slightly
smaller model with a screen of 475 square
inches is also available, and sells for $1,595.
Both models use Bausch & Lomb projection
lenses.

RCA's new "super-power" amplifying racks
for drive-ins have 70 to 1,000 watts output.
Exhibitors can start with small power and
add amplifiers later if the drive-in is enlarged.
This is the 1,000-watt model.

Lobby television on a screen 30 inches wide
is afforded by this new unit, specifically de-
signed for use in public places by United
States Television Manufacturing Corp. It
tunes to 13 channels and is priced at $1,795.

power output can be obtained by merely
adding additional amplifiers.

# The seven-ton Typhoon conditioning
unit shown is only one of a series offered
by that manufacturer, ranging in size
from 3 to 10 tons, and designed to pro-
vide air conditioning to theatres up to a
capacity of 1,600 seats. Although the 10-
ton unit is a recent addition, the series
itself is not new, but has long been in
effective use in motion picture theatres.

% Large-screen lobby television helps
the theatreman meet a new form of com-
petition, one that can be disastrous on
certain special occasions. U. S. Television
produced video sets before the war and
was among the first to resume production

One of the Strong Electric Corporation's new
spotlights, which utilize the efficient projec-
tion-type mirror arc, is here shown partly
disassembled to illustrate their internal con-
struction. They are available in a wide va-
riety of sizes.

SHOWMEN'S TRADE REVIEW, December 4, 1948

E-15

I. A. Notes

News of the Locals and Men Who
Put Shows on the Screen

Members of a num-
ber of locals in and
about New York City
are planning a testi-
monial dinner, early
next year, for P. A.
McGuire of Interna-
tional Projector Cor-
poration. "Mac" has
spent many years edu-
cating the exhibition
industry to understand
both the necessity for top-notch projection
and the vital importance of the projec-
tionist. He has a host of friends in the
film industry, the I.A. and in all parts of
the United States.

P. A. McGuire

The Hon. Roy M. Wier, member of
Local No. 3, Minneapolis, since 1914, will
take his seat in the Congress of the United
States on January 3rd. Running on the
Farmer-Labor ticket he defeated the in-
cumbent Republican Congressman Mac-
Kinnon in the recent election. Mr. Wier
will represent Minnesota's Third Congres-
sional District. He has been Secretary of
the Minneapolis Central Labor Union
since 1923; is a member of the Minneapolis
Board of Education, and at one time served
in the Minnesota State Legislature.

Jack T. Peyton, one of the oldest pro-
jectionists in point of service in the South-
western States, died November 22nd in
the Will Rogers Veterans Administration
Hospital after an illness of a week. Pey-
ton's projection career started in 1908, in
Elk City, Oklahoma. He was a charter
member of Local No. 380, Oklahoma City;
and for the past ten years a machinist for
Oklahoma Theatre Supply. Surviving are
his wife, Mrs. Ethlyn M. Peyton; two sons,
Robert G-. and Joseph T., and three
daughters, Marolyn Sue, Carolyn Sue and
Myrna Lee.

Miss Edith Hulett visited Chicago this
October to renew old friendships with
members of Local No. 110, of which her
late father, Ed Hulett, was a charter mem-
ber. Edith and her mother still carry on
the business of the E. W. Hulett Manu-
facturing Company, makers of reel end
alarms and of rouge for cleaning projec-
tion lenses. They are believed to be the
only women proprietors of a firm produc-
ing equipment for use in motion picture
theatres.

Wilfred C. Varn, member of Local No.
716, Panama City, Florida, has opened of-
fices in the Gay Building of that city for
the general practice of law. He has been
an I.A. member since 1941. During the
war he served overseas with the Signal
Corps. A graduate of the University of
Florida's College of Law at Gainesville, he
was recently admitted to practice before
the U. S. District and Tax courts.

Paul E. Heiser of Local No. 150, Los An-
geles, has been named to take charge of
the local's commercial 16-mm. activities.

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WENZEL
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PROJECTOR

Write for our NEW complete catalog, WC 25. We will sell
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V

You are assured of "Smooth-Running" per-
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LEADERS of the MOTION PICTURE INDUSTRY

A section of Showmen's Trade Review record'
ing the results of an annual survey of exhibitors

E- 16

SHOWMEN'S TRADE REVIEW, December 4, 1948

designed

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MAINTENANCE

Checking- Guide

□ DEC. 6. — Take no chance of breakdown
in projection or sound during holiday season;
have everything double-checked now and put
in perfect condition.

□ DEC. 7. — As further precaution against
any possible holiday breakdown make sure
projectionists have plenty of carbons, fuses,
tubes, spare parts.

□ DEC. 8. — Check the theatre's reserve
supply of lamp bulbs and tubes, fuses, tickets
and confections, to make sure they are ample
for the holidays.

□ DEC. 9. — Are your Christmas tree and
other holiday lighting and wiring arrange-
ments perfectly safe electrically? Can pa-
trons trip on any wires? ,;

□ DEC. 10. — Have the plugs of all exten-
sion cords inspected for broken casings, poor
connection, frayed insulation that exposes
wires, etc.

□ DEC. 11. — Make certain no seasonal dec-
orations are located where they will hide any
exit sign, or even slightly impede the use of
any exit passage. (

□ DEC. 12. — If any item among your holi-
day decorations contains any. material that
can burn, do not fail to give it effective flame-
proofing treatment.

□ DEC. 13. — Have you supplied your box-
office with holiday-rate price signs? Have
casniers been instructed as to what days and
hours they are to be used?*

□ DEC. 14. — Time now for re-inspection
of all crowd control tapes, ropes and
stanchions; and for repairs or replacement
to remedy any defects found.

□ DEC. 15.— Check again through audi-
torium, foyer and lounges for any winter
drafts that may annoy patrons or actually
endanger their health.

□ DEC. 16. — Have you thoroughly gone
over your 1948 records and report forms
looking for ways to improve operation, main-
tenance and efficiency in 1949?

□ DEC. 17. — Do you plan to introduce any
new bookkeeping, record or report forms for
use during 1949? If so, have them printed
right now.

Q DEC. 18. — Have you checked on your
1949 insurance arrangements to make certain
coverage will be complete, and in ample
amounts, for all contingencies?

□ DEC. 19. — Why not go back through
1948 telephone bills and long distance charges
to see if there is any opportunity there to
reduce needless expense?

□ DEC. 20. — Remind employes again that
they are to report immediately any safety
hazard that may develop, such as loose wires
burnt-out lamps, etc.

□ DEC. 21. — Take time out now for a
thorough last-minute re-check of all your
precautions for safe handling of crowds
throughout the coming holidays.

□ DEC. 22. — Do not take the effectiveness
of the heating system for granted; visit every
part of the theatre both when it is empty and
when it is crowded.

□ DEC. 23. — Check fuel consumption tq
date, anticipated consumption and supply on
hand. Order any additional fuel needed well
in advance of need.

□ DEC. 24. — Go over boiler, piping and ra-
diator connections throughout the theatre for
steam leaks that may have developed under
full winter load.

□ DEC. 25.— If the theatre is not effectively
ventilated during winter use make certain it
is aired for a short time each day — keep it
inviting.

□ DEC. 26. — Have you installed an abso-
lutely foolproof routine to make certain ice
and snow can never obstruct opening of any
of your exit doors?

□ DEC. 27. — Have you installed a positive
routine to make certain ashes will be spread
whenever sidewalks or exit alleys are covered
with snow or ice?

□ DEC. 28. — Have you made absolutely
certain that your exit alleys, fire escapes and
so on will never be made unusable by deep
snow or ice hazard?

□ DEC. 29. — Are your check room facilities
ample for caring for patrons' coats, umbrel-
las, rubbers, overshoes — or do they need some
improvement?

□ DEC. 30. — Are your rubber mat arrange-
ments entirely effective in keeping dirt from
being tracked into your carpets, or do you
need more or better mats?

□ DEC. 31.— Is the janitorial staff keeping
rest rooms tidy at all times in spite of heavy
holiday patronage, and particularly just after
breaks?

□ JAN. 1. — Have holiday crowds depleted
your reserve supply of popcorn, candy or
other refreshments? Take no chance of run-
ning short, order more now.

□ JAN. 2. — Inspect roof from interior dur-
ing any thaw following heavy snow to make
sure it is standing up perfectly under the
strain of winter weather.

Cxcludive

Service feature

SHOWMEN'S TRADE REVIEW, December 4, 1948

E-17

A Resume of Fluorescent Lighting

(Continued from Page E-13)

sudden change of current passing through
the ballast produces a high voltage dif-
ference between the lamp electrodes which
forces the electrons to flow between them
and start the lamp.

Tracing the same circuit in a similar
manner now that the lamp is operating
reveals that current flows from the upper
wire of the line into the left hand fila-
ment, through the lamp to the right fila-
ment, out the right filament down and left
into the ballast and thence back to the
line. During operation, the lamp elec-
trodes are heated only in one small spot
by the passage of current through them.
This "hot spot" is continually changing in
position along the electrode and is the
point at which the arc stream is termi-
nated.

Inasmuch as fluorescent lamps produce
light as a result of the passage of elec-
trons down the tube, the moment these
electrons cease to move no light will be
given off. When using 60 cycle A-C, mo-
tion of the electrons stops 120 times per
second and, therefore, the fluorescent lamp
will become dark 120 times each second.
Although the eye cannot distinguish
clearly between the flashes, some flicker is
noticeable and often objectionable.

Flicker-Reducing Circuits

In order to reduce this effect, a two-
lamp circuit such as that shown in Figure
4 is generally used. This circuit arranges
the pulses of current through the lamps
in such a way that when one lamp is dark
the other is bright.

Staggering of the current pulses is ac-
complished by inserting a condenser in
series with one lamp, known as the lead
lamp. Due to the electrical characteristics
of the capacitor, the current through the
two lamps is caused to be out of phase by
about 120° and, therefore, light is emitted
by one lamp or another at all times.

With such a lead-gag circuit a starting
compensator is required in series with the
filaments of the lead lamp. It is connected
in the starter circuit and insures the proper
amount of pre-heat current for the lead
lamp during starting. It operates only
during starting and is automatically cut
out of the circuit by the starter after the
lamp is in operation. Should the starting
compensator be omitted, the lead lamp
electrodes would be insufficiently heated
for starting, thus delaying starting and
reducing lamp life.

Having a capacitor connected in the
circuit also automatically improves the
over all factor and reduces power losses.
It keeps current and voltage more nearly
in phase, thus permitting more power to
be delivered to the load with lower losses
in the transmission lines and auxiliary
equipment. This of course means lower
operating costs, and less chance of being
penalized by the power company for low
power factor.

The delay required to preheat the
cathode is sometimes undesirable. For
that reason, an "Instant Start" type of
lamp and ballast have been developed
which cause light to be emitted immedi-
ately upon closing the line switch. This

instant start principle is incorporated in
all slimline lamps and in a special 40
watt lamp.

The instant start lamp is a hot cathode
lamp — that is, once it has started, elec-
trons are emitted by thermal emission in
the same manner as in the standard pre-
heat lamp. During operation the lamp
functions in the same manner as the pre-
heat type of lamp, the only difference be-
ing the manner of starting.

Instant Start and Cold Cathode

The instant start lamp requires no start-
ers or starting circuit. No electrode pre-
heat is necessary. Starting is accomplished
by "high field emission." High field emis-
sion is a process in which electrons are
pulled directly from the cathode by means
of a very strong voltage difference be-
tween the two electrodes. This high volt-
age is supplied by an auto transformer
located within the ballast. When the line
switch is closed, the high voltage causes
electrons to be pulled from the lamp
cathode which is momentarily negative.
These electrons travel along the tube to-
wards the positive electrode and produce
light in the same manner as previously
described.

Once current has started to flow through
the lamp, the cathodes become heated due
to the current flowing through them, and
thermionic electron emission results. Also,
once current flow has started, the voltage

across the lamp drops considerably due
to the special design of the transformer.
(This is necessary in order to obtain the
same long life obtained by regular fluores-
cent lamps.) Because of this special trans-
former design, instant start ballasts are
larger and the ballast losses are somewhat
greater than for starter operation.

It should be noted that no hot cathode
lamp is desirable in flashing applications.
For best life performance, all hot cathode
fluorescent lamps should be turned on
and off as infrequently as possible. This is
because each time a lamp is turned on,
the impact of the electron stream wears
away the electrodes and, therefore, a mini-
mum of switching favors long life.

For flashing applications and for places
where lamp replacement is difficult, the
cold cathode lamp should be used. How-
ever, for a given level of illumination a
cold cathode lighting system is more ex-
pensive than a hot cathode system and,
therefore, cold cathode lamps should be
used only where absolutely necessary.

The cold cathode lamp operates on the
principle of producing electrons by high
field emission. The construction of the
lamp is such that it does not permit op-
eration at currents much in excess of 120
milliamperes. Therefore, (as compared
with hot cathode lamps, which give a
higher light output) more lamps are re-
quired to produce a given level of illumi-
nation, and thus the cost of a cold cathode
system is relatively high.

Theatre applications and maintenance require-
ments of fluorescent lighting will be discussed
in the concluding article on this highly dra-
matic phase of theatre technology. Don't
miss that discussion, in STR for January 8th,
1949.

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E-18

SHOWMEN'S TRADE REVIEW, December 4, 1948

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{Efficiency Check List lor \

! Projectionists ;

□ DEC. 6.— Have you checked over your
1948 records and report forms looking for
ways to improve operation, maintenance and
efficiency during 1949?

□ DEC. 7.— Do you want to introduce any
new record or report forms for 1949? If so,
have them sent to the printer now so they
will be ready in time.

□ DEC, 8. — Do you want to suggest to
your manager any new, improved, operating
practices to be followed in 1949? Do it now;
he is making his own plans now.

□ DEC. 9. — Do not allow dust to accumu-
late inside amplifiers, rectifiers, motor gen-
erators or other apparatus. Blow it out with
bellows periodically.

□ DEC. 10. — If the sound system has a
water-pipe ground connection, check it to
make sure it is still tight and free from ac-
cumulated dirt or corrosion.

□ DEC. 11. — Pin white paper or piece of
original material to the screen; project white
light to make comparison test for yellowing
and dirt.

□ DEC. 12. — Re-inventory the projection
room tool supply to make certain that any
tool that may ever be needed in an emer-
gency will be available.

□ DEC. 13. — Time to re -inspect ALL
soldered connections in sound equipment and
its projection room wiring for tightness and
freedom from corrosion.

□ DEC. 14. — Re - check all back - screen
speaker connections for tight, uncorroded
contact; and back-screen speaker fuses (if
any) for overheating.

□ DEC. 15. — Any trace of line frequency
hum in the sound? Tighten holding bolts of
all transformers in sound amplifiers, particu-
larly in power amplifiers.

□ DEC. 16. — Try out announcing micro-
phone for quality and to prove its circuit;
check non-synch turntable speed and lubri-
cate turntable motor.

□ DEC. 17. — Is the projection room bul-
letin board crowded with obsolete notices
that hide the important ones? Clear it off;
keep it up to date.

□ DEC. 18. — Is your stock of fuses com-
plete? Are all fuse boards properly marked
with the sizes needed, to avoid any chance
of accidental over-fusing?

□ DEC. 19.— -Have you formed the habit of
never in any circumstances allowing tools or
anything else to lie on the sills of the port
safety shutters?

□ DEC. 20. — Have you so drilled yourself
in handling fire or other emergency that if
the occasion should arise you would do the
right thing automatically?

□ DEC. 21. — Are complete fire and other
emergency rules for your theatre posted on
the projection room bulletin board to guide
relief projectionists?

UEjKs. £.£.. — J_»o ail your axe lamp veins
function perfectly to keep poisonous fumes
out of the projection room? You can't buy
a new pair of lungs.

□ DEC. 23. — Is any projection room equip-
ment operating hotter than its allowable
rated temperature rise? Correct cause; or
add ventilation as needed.

□ DEC. 24. — With no audience present, op-
erate all volume controls over their full range.
Lubricate, adjust or replace any that are not
completely noiseless.

□ DEC. 25. — Temporarily put all pre-
focussed exciter lamps into regular operating
position; make sure all are perfectly focussed
for instant use when needed.

□ DEC. 26. — Time to re-check all oil cups,
oil reservoirs, grease cups and other lubricat-
ing points throughout the whole projection
room equipment?

□ DEC. 27. — Do you make it a point to
step out into the auditorium from time to
time, listen to sound critically, promptly cor-
rect any faults you hear?

□ DEC. 28. — If you have two amplifying
channels, do you use them alternately to make
certain each will always be ready in case the
other should fail?

□ DEC. 29. — Do you ever have to mutilate
a print to make sure you won't miss a change-
over? Simple and effective cue markers are
available at low prices.

□ DEC. 30. — Are emergency controls lo-
cated where you can operate them on your
way out in case of serious fire? If not, ask
to have them re-located.

□ DEC. 31. — Do you ever rob a fire ex-
tinguisher of carbon tetrachloride for clean-
ing purposes? Don't; order carbon tet; keep
extinguishers fully charged.

□ JAN. 1. — Check to make sure sound vol-
ume is still evenly distributed throughout
auditorium. If it is not, look for weak or
inoperative speaker units.

□ JAN. 2. — Have you provided yourself
with the universal type of patching cement
made for repairing both standard nitrate
prints and the new acetates?

P

Cx cludive

e rv ice

feature #

SHOWMEN'S TRADE REVIEW, December 4, 1948

E-19

Why New Projectors Pay

(Continued from Page E-5)
to do good work, when they were given
better machines to work with.

As for attendance, the manager of the
Ormont feels it is too soon to say whether
the new projectors will have much effect
on the box-office; but primarily, he feels,
his people come to the theatre because
of the quality of the product rather than
of its presentation.

Charles Brown, Manager of the Strand
Theatre at Lakewood, New Jersey, had no
comment from his audience when he put
in new Simplex projectors, did not expect
any and did not advertise the change to
them.

"Ours is a first-class theatre. We feel
our audience is entitled to first class pro-
jection and first class service in every
phase of theatre operation. It never oc-
curs to us to call attention to any one fea-
ture. For instance, we have television in
our lounge, but we don't specially call at-
tention to it. Our policy is to give our
customers the best and not necessarily
say anything about it. It is what they ex-
pect of us."

Mr. Brown has not yet had his new pro-
jectors long enough to make any estimate
of possible reduction in operating costs
resulting from their installation. He does
find a definite improvement in the morale
of his projection staff:

"They get a feeling of satisfaction out
of working with new tools. They like to
work with them and to keep them in
shape."

OUTDOOR THEATRES

(Continued front Page E-6)
ground, at the foot of the giant screen,
will be open to the public all day as a
free Community Recreation Center, with
theatre employes in attendance.

Among other features of the Wood-
bridge are the use of General Electric
insect-repellent lamps throughout; and
Motiograph speakers equipped with speak-
er post lights for summoning refreshment
vendors. The refreshment room, located
in the projection room building, sells
frankfurters, hamburgers, hot coffee and
cake, in addition to popcorn, candy, soft
drinks and ice cream.

Electronic Signal Company's toll road
equipment controls admissions. Projec-
tion fittings include Motiograph AA mech-
anisms, RCA soundheads, Peerless Mag-
narc lamps burning 70 amperes, Robin
Imperial Stedypower generator and Motio-
graph amplifiers with 250 watts output.
Capitol Motion Picture Supply Corpora-
tion, Joe Hornstein, Inc., and National
Theatre Supply cooperated in outfitting
the theatre.

Joe Hornstein Buys Into
Mid-States Theatre Supply

Joe Hornstein, Inc. has bought a part-
nership in Mid-States Theatre Supply,
Inc., of 3142 Olive Street, St. Louis. Nicky
Hornstein will operate the organization
as part of the Hornstein supply dealer
circuit, in cooperation with Morton Gott-
lieb, one of the previous owners. The firm
name, Mid-States Theatre Supply, will be
retained for the present; it may possibly
be changed in the future.

Mr. David Weinstock,

President,

Raybond Theatres Corp.,
and Chairman of the Board,
Independent Theatre Owners
Assn. of N. Y ., says:

"WE'RE GLAD
TO BE BACK WITH
ALTEC AGAIN"

??It's a matter of confidence and
peace of mind to me to know that
our sound equipments are being
taken care of by an organization that,
in case of trouble, gives me prompt
service. Since taking over the servic-
ing of my theatres Altec has made
important recommendations to fur-
ther improve sound quality and per-
formance. We are happy they are
working for us. We're glad to be back
with Altec again."

jUJEC

161 Sixth Avenue
New York 13, N. Y.

THE SERVICE ORGANIZATION OF
THE MOTION PICTURE INDUSTRY

E-20

SHOWMEN'S TRADE REVIEW, December 4, 1948

And Now . . . Introducing
Movement with LIGHTS!

wS07 Model "712"

DotoSho

I ELECTRIC TURNTABLES

Attract Immediate Attention
to your Displays . . .

MODEL "712" ROTO-SHO's two-way, built-in
electric outlet permits novel, self-contained light-
ing effects while the turntable revolves three times
a minute. Lights turn with the table! Eye-
catching because action plus good lighting is the
key to successful displays. Sturdy, guaranteed,
carries up to 200 lbs. Table 18" diameter.
Write us for complete catalog!

Revolves
Three Times
a Minute!

GENERAL DIE AND STAMPING CO.

Dept. 72, 266 Mott St., New York 12, N. Y.

1 1

I

RALPH SOBELSON — Owner,
Strand Theatres, Bangor, Pa. —
writes:

"The regular check-ups by RCA
Service technicians keep equip-
ment in my theatres at top
standards of performance."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, N. J.

NAVY SURPLUS DEVRYXD

Transportable 35mm Projectors

away below original government cost

with 3000' magazines, lenses, 1000 W £COC
lamps, amplifier, speaker (dual unit). . <fe)tfj

S.O.S. CINEMA SUPPLY CORP.

Dept. B, 602 WEST 52nd ST., NEW YORK 19, N. Y.

1 CURTAIN CONTRO

Veil

LS AND TRACKS

^ . Silent • Smooth 'Automatic?

FREE CATAIOG

VALLEN, INC. AKRON, OHIO

Gulistan Wilton Theatre Carpet
JOE HORN STEIN has it!

Richly Adorned Theatre Surrounds
Patrons with Arabian Nights Scenes

Pawley'-s New Aladdin, Indio, California, Stresses
Elaborate Oriental Atmosphere, Not the Picture

Conceivably fore-
casting a trend back
toward the ornate "at-
mospheric" theatres
that were so popular
in the last days of si-
lent pictures, Judge
Leroy A. Pawley's new
Aladdin, in Southern
California, is designed
to attract patrons by
an "Arabian Nights"
appeal based on archi-
tecture and decoration,
and pretty young usherettes dressed in
gauze pantaloons and vari-colored bras.
Numerous "divans" — luxuriously furnished
recesses where smoking is permitted — line
the foyer en route to the auditorium.
These are ornamented with murals of Ori-
ental design and with live tropical plants.

Judge Leroy A.
Pawley

The Aladdin seeks to attract patronage
from as far away as Hollywood and Los
Angeles. A 500-car parking lot adjoins
this theatre of 844 seats. Judge Pawley,
the owner, who designed the house him-
self, attracted considerable publicity be-
fore the opening by announcing that the
theatre and not the picture would always
be the main attraction, and that there
would be no crackling popcorn, no crying
babies and no children running up and
down the aisles. The Aladdin sells no
popcorn; admits no children without
parents.

Facade of the Aladdin is red brick and
redstone slabs; outdoor lighting is ultra-
modern; entrance doors are copper. Pro-
jection equipment includes Motiograph
mechanisms, Brenkert lamps and RCA
sound. The screen is 24 feet wide. Washed
air cooling enhances patron comfort.

ABOVE, auditorium
of stadium design
- furnished with drap-
eries of cream, green
and gold; Heywood-
Wakefield chairs up-
holstered in green
and gold ; and green
and cream Arabesque
carpeting. Ceiling
and walls are canary
yellow, with pale red
indirect lighting.
Both are acoustically
treated. BELOW,
Mrs. Leroy Pawley
poses in an Oriental
costume beside one
of the many murals
I of the tile - floored
foyer.

SHOWMEN'S TRADE REVIEW, December 4, 1948

E-21

Business Good in Combined Theatre,
Ice Cream Parlor and Restaurant

Refreshments Sell Even When Theatre Is Closed; Staff
Selling Them Had to Be Tripled in First Week

Franklin and Herschorn's new theatre-
restaurant-ice cream parlor combination,
here pictured, proved so successful that
within a week of its opening the refresh-
ment staff had to be increased from 5
persons to 16, according to Victor Service,
the manager. About 75 per cent of the
restaurant and ice cream store patronage
is drawn from the street, not the theatre,
although the stores are open to both; and
a substantial proportion of the outside
food-and-beverage customers come from
the adjoining Casino Theatre, Mr. Service
adds.

Cost of the Vogue and its two refresh-
ment stores was $400,000; another $160,000
was spent on furnishings and equipment.
Restaurant and soda fountain are open
from 9 in the morning until 11:30 at night,
including Sundays when the theatre is
closed. They accommodate about 30 per-
sons, and serve lunch and dinner as well
as ice cream and beverages. The long
hours of operation, extending far beyond

theatre time, are in part responsible both
for the size of staff needed by these re-
freshment enterprises, and for their fi-
nancial success.

The Vogue is built of concrete, brick
and steel. It has a monolithic concrete
floor that was completed in a single pour-
ing. Its upper facade presents a striking
contrast in materials and appearance, one-
half being finished in buff brick and the
other in black structural glass. The por-
tion at and below the marquee is lime-
stone, trimmed with aluminum and pre-
senting anodized aluminum poster frames.

The soda store is on the rght as one
enters and the restaurant on the left.
Both are accessible from the street
through conventional doors and are also
open to the theatre lobby.

The lobby has outer and inner doors of
Herculite plate glass. Its floor, terrazzo
over concrete, extends unbroken into the
soda store area. Lobby walls and ceiling
are finished in pale blue.

The auditorium is of stadium design,
seating 950. Its general color scheme is
yellow, rose and blue, with a red Axmin-
ister carpet and chairs upholstered in red.
Chair cushions are foam rubber. Screen
curtains are woven glass.

Recessed areas of the auditorium walls
and ceiling are acoustically treated. Light-
ing is indirect. Heat is provided by low
pressure steam and ventilating ducts. Six
chairs are wired for hard of hearing pa-
trons.

The general color scheme of the foyer,
like that of the auditorium, is yellow,
rose and blue. Lounges are finished in
light blue and yellow.

The projection suite has an "explosion
smoke tower," an escape hatch, and its
own toilet facilities. It is equipped with
Simplex projectors, Peerless lamps, Im-
perial generator and Dominion sound
equipment.

Architects of the Vogue were Little,
Luke and Mace of Montreal.

ABOVE: Facade,
with ice cream parlor
at right, restaurant at
left, both opening to
the street as well as
to the lobby. They
accommodate about
30 persons and are
open for business
from 9 in the morn-
ing until 11:30 at
night; also open Sun-
days, when the the-
atre is closed. They
serve lunch and din-
ner, as well as ice
cream and beverages.

BELOW: The ice
cream store, practi-
cally an extension of
the theatre lobby. Its
lighting is of the re-
cessed, theatre type,
as are its ceiling air
diff users.

RUBBER MATS
FOR THEATRES

Corrugated Rubber Matting

Rubber Entrance Mats With
Lettering

Link Mats — in Leather,
Wood or Rubber

Stair Treads in Plain Colors
Curved Nosing Stair Treads
Safety Stair Nosing
Fountain Mats
Sand Urn Mats
Rubber Cleaner
Cements

Send for Booklet

LORRAINE RUBBER ENGINEERING CO.

286 Fifth Ave., New York 1, N. Y.

HEROD JIMERSON — Owner-
Manager, Liberty Theatre, North
Little Rock, Arkansas — writes:
"RCA Service is a business
insurance that solves any
projection room problems we
might have."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.

Replacement parts for CENTURY
Model K and Simplex type
mechanisms — sold to all serv-
ice and supply stores.

Used by better re-
pair shops in all
countries of the
world.

CENTURY PROJECTOR CORP.

NEW YORK, N.Y.

RECTIFIE R S

for Every Size Theatre

"Voice of Theatre Speakers"
JOE HORNSTEIN has it!

E-22

SHOWMEN'S TRADE REVIEW, December 4, 1948

I

Request for Literature

Showmen's Trade Review 12/4/48
1501 Broadway, New York 18, N. Y.

Please send, free and without obligation, the
literature checked below.

i a

4 □

7 □

10 □

13 □

2 □

s □

8 □

14 □

3 □

6 □

9 □

12 □

15 □

I would also like to have free literature on
the items of equipment checked below.

STRUCTURAL
"MATERIALS

QTheatre Front

□Exterior Wall

[^Interior Wall

QSound Absorbing

□ Roofing

□ Insulating

FURNISHING
MATERIALS

□ Floor Covering

□ Rubber Mats

□ Runners

□ Stair Treads

□ Flooring

□ Draperies

□ Upholstery

□ Carpet

□ Crowd Controls

□ Chairs

□ Sand Urns

□ Lounge Furniture

LIGHTING
EQUIPMENT

□ Fluorescent Lamps

□ Germicidal Lamps

□ Ultra- Violet Lamps

□ Spot & Flood Lights

□ Decorative Fixtures

SOUND
EQUIPMENT
□Soundheads
□Amplifiers

□ Loudspeakers

□ Sound Systems

□ Public Address

□ Hearing Aids
□Tubes
□Test Reels

STAGE
EQUIPMENT

□ Curtains

□ Curtain Controls

□ Decorative Fabrics

□ Dimmers

□ Footlights

□ Border Lights

□ Spot & Flood Lamps

□ Switchboards

□ Stage Rigging

□ Stage Hardware

MAINTENANCE
MATERIALS

□ Vacuum Cleaners

□ Deodorants

□ Disinfectants

□ Uniforms

HEATING AND
VENTILATING

□ Air Conditioning

□ Air Diffusers

□ Odor Removal

□ Blowers and Fans

□ Unit Coolers

□ Unit Heaters

ADVERTISING
EQUIPMENT

□ Marquee

□ Changeable Letters

□ Name Sign
□Attraction Boards

□ Display Frames

□ Display Cases

BOX-OFFICE
EQUIPMENT

□ Ticket Registers
□Change Machines
□Ticket Boxes

□ Price Signs

□ Box-Office Safes

VENDING
EQUIPMENT

□ Popcorn Machines

□ Popcorn Warmers

□ Peanut Roasters

□ Sales Aids

□ Candy Display Cases

□ Beverage Machines

□ Popcorn

□ Peanuts
□Beverages

□ Theatre Candy

PROJECTION
EQUIPMENT

□ Arc Lamps

□ Generators

□ Rectifiers

□ Projectors

□ Reflectors

□ Screens

□ Carbons

□ Carbon Savers

□ Cueing Devices

□ Film Splicers

□ Fire Shutters

□ Safety Devices

□ Incandescent Lamps

□ Projector Parts

□ Magazines

□ Pedestals

□ Reels

□ Reel End Alarms

□ Rewinds

Name.

Theatre

! Address .

City and State.

I

EQUIPMENT LITERATURE

December 4, 1948

One of our services to our readers is to assure them free literature on any theatre topic. Some
booklets, etc., are described below; for these, check the appropriate number on the coupon.
For literature on other matters listed in that coupon check the appropriate squares. Return
the coupon to us with your name, name of theatre and address printed legibly and clearly.
Your request will receive very prompt attention.

AIR CONDITIONING AND HEATING. A com-
plete line of air conditioning, refrigeration and heating
equipment is presented in a two-color, twelve page
booklet by Airtemp Division of Chrysler Corporation.
Equipment listed (and fully described) includes not
only "unit" air conditioners, but also gas, oil and coal
fired winter conditioners, all-year conditioning com-
binations, boilers, water-heaters, automatic stokers and
refrigeration units. The pamphlet will serve as a very
handy reference to some of the most basic essentials of
such apparatus, and a useful addition to the theatre-
man's technical bookshelf. (#1)

AIR DIFFUSER. A six-page, two-color folder de-
scribes in full detail the new Agitair model "RTC"
diffusing device. This diffuser, designed to assure ef-
fective distribution of conditioned air regardless of the
shape of the area to be conditioned, "blows" in one,
two, three or four directions as required, and can also
distribute more air in some directions and less in
others, as required. It offers the architect and engineer,
the bulletin says, "a product which will fit into their
design, instead of making their design conform to the
diffuser." It can be obtained in sizes to fit standard
tile dimensions, eliminating any need for on-the-job tile
cutting. The bulletin gives a great deal of information
as to the variety of types in which this diffuser is
available, methods of installation, and how the device
operates. The same manufacturer's wind-actuated air
exhausters, and high efficiency filters, are also illus-
trated and described. (#2)

DRIVE-IN SPEAKER. Comprehensive specifica-
tions on Dawo Company's #7600 in-car speaker assem-
blies, including price, will be found in a three-page
bulletin issued by the manufacturer. The bulletin sets
forth the dimensions of junction boxes and speaker
cases, structural materials used, input impedances,
mounting and servicing requirements and other details
necessary to an intelligent choice of this type of equip-
ment. It is printed in large type, and can be read care-
fully in a few moments. (#3)

GLASS PROJECTION PORT. Larger theatres
have long closed in their projection ports with high
quality glass to keep noise out of the auditorium and
dust off the projection lens. Such equipment has been
individually tailored to the theatre, and proportionately
expensive. Lower-cost, factory-made glass projection
ports are now within reach of every budget. They are
described in a bulletin, issued by Murch Electric Cor-
poration, which is well worth a few minutes of any
theatreman's time. (#4)

LENS CHART. As easy to use as a multiplication
table, a new lens chart recently issued by Kollmorgen
Optical Corporation tells at a glance what focal length
lens to use for any projection throw and screen width ;
what the picture width will be at a given projection
distance with a lens of given focal length ; or what
the projection distance must be for a given lens and
screen width. The chart is varnished for durability;
and for pocket convenience has been produced in the
size 3'/ix6]4 inches. These are the charts distributed
at the Kollmorgen booth at the Tesma-Tedpa show held
in St. Louis September 28th to 30th. Those who did not
attend the Tesma gathering, but would like one of the
charts, can obtain it by checking Square #5 in the
adjoining coupon. (#5)

LOUDSPEAKERS. An eight-page, two-color illus-
trated booklet issued by Altec Lansing Corporation
gives very detailed specifications on "Voice of the The-
atre" loudspeakers suited to theatre requirements from
20 to 200 watts. Speaker units, network and horns
are pictured separately to clarify the construction of
the assembled units, five models of which are also illus-
trated. Specifications given for each assembly include
the number of units of which it is composed, required
output impedance, power handling capacity, vertical
and horizontal angles of distribution, dimensions and
shipping weight. All of this information is very clearly
and simply set forth, and extremely easy to read. (#6)

PROJECTION ACCESSORIES. Slide projectors,
carbon savers, fire shutters, spotlights, color wheels,
rewind pulleys, and port-hole fire shutters are illus-
trated and described in ample detail in a nine-page
catalog issued by Best Devices Co. A price list is
included. Managers and projectionists will wish to
send for this catalog even if not immediately in the
market for the material it lists, in order to know what
is available. It is yours for the asking. (#7)

PROJECTION LAMP. Details of the construction
and operation of the new Forest Electronic arc lamp,
and of the advantages claimed for it, are set forth in

an eight-page, two-color brochure. Five photographs
show internal construction and functioning; two others
and a series of drawings picture the high intensity
type of tail flame and gas-ball formed in operation.
All internal parts are fully identified by lettered ar-
rows, while the accompanying text explains what each
part does and how it does it. (#8)

PROJECTION LENSES. The Kollmorgen Super-
Snaplite and Snaplite lenses (f/1.9 and f/2.0 respec-
tively) are described in detail in a two-color, six-page
brochure issued by Kollmorgen Optical Corporation.
These lenses are coated for greater efficiency and her-
metically sealed in one-piece mounts. Also illustrated
and described is the Kollmorgen Series 1 Snaplite, de-
signed for good projection at low cost. Included in
the brochure is a list of fittings, by means of which any
Kollmorgen lens can be used with any of twenty-three
models of American-made projector mechanisms. (#9)

QUONSET CONSTRUCTION. A 20-page, two-
color, illustrated brochure issued by Stran-Steel Divi-
sion of Great Lakes Steel Company presents an inter-
esting account of the origin, history and development
of nailable steel frame construction and its evolution
into Quonset design. Anyone concerned with modern
methods of reducing building costs will find valuable
background information in this clearly-written, easily-
understood booklet, which tells a fascinating story.
(#10)

RECTIFIERS for supplying the projection arc are
listed, illustrated and described in detail in a four-
page, two-color bulletin by McColpin-Christie Corpora-
tion, manufacturers of six-phase rectifiers. Why the
output d.c. from a six-phase unit is smoother and has
less ripple than the current drawn from a single-phase
or three-phase rectifier is clearly diagrammed in the
bulletin. McColpin-Christie rectifiers operate from
standard 3-phase a.c. lines, converting the power to
6-phase in their transformers before rectifying it to
d.c. Models suited to arc lamps of different sizes are
illustrated, as are accessories for them. Detailed speci-
fications and an installation wiring diagram are also
included in this bulletin. (#11)

RUNNER ENDS. Metal runner ends for the pro-
tection of every type of rubber, carpet or fabric run-
ner have been brought out in new form by Lorraine
Manufacturing Corp. They are rust-proof, and attach
to the runner very simply, without riveting or sewing,
no mechanical skill at all being needed. An illustrated
bulletin describes these handy runner ends. (#12)

SAFETY STEP LADDER. Safety ladders ranging
in height from three to sixteen feet and suited to a
very wide variety of theatre uses are illustrated and
described in detail in a two-color pamphlet by Dayton
Safety Ladder Co. They have shoes with replaceable
vacuum-cup treads to prevent slipping; guard rails
around the working platform as a guard against step-
ping off ; steel-truss-braced construction to insure
rigidity, and trussed steps. Wooden parts are built of
airplane spruce. Eight models of different height are
listed ; and prices, weights and structural details for
each model are fully set forth. (#13)

UPHOLSTERY MATERIALS. Not only a descrip-
tion, but actual samples of Bolta Products Sales' plas-
tic upholstery materials are given in three interesting
bulletins published by that company. Fifty-two sam-
ples encompassing two grades and a vast variety of
colors are stapled into these folders. A theatreman
needs only a match to test for himself the manufac-
turer's claim that the material will not support com-
bustion. "Feel" and durability can readily be judged,
and the color selected that will blend best with other
decorations of the auditorium. The accompanying book-
let describes Boltaflex materials, as they are called,
as being essentially vinyl resins ; notes that they are
guaranteed against cracking, chipping or peeling; and
asserts that they are color fast, dimensionally stable,
waterproof and resistant to grease. These three book-
lets should prove very interesting to anyone concerned
with theatre chair upholstery materials. (#14)

VACUUM CLEANING. Effective cleaning of thea-
tre screens, drapes, ornamental surfaces, upholstery,
and stairways ; and in-place shampooing of theatre car-
pets, are illustrated and explained in a four-page folder
issued by National Super Service, Inc. The bulletin
describes the best methods of using the Super vacuum
cleaner, and the technical details of the cleaner itself.
The information it contains will prove definitely helpful
to anyone concerned with the practical problems of
theatre housekeeping. (#15)

SHOWMEN'S TRADE REVIEW, December 4, 1948

E-23

COUNCIL REPORT

(Continued from Page E-7)

ment appeared; namely, that a downward
viewing angle can be steeper than the
maximum permissible upward viewing
angle, as much as one-third steeper.
Otherwise there was no very clear agree-
ment. Permissible viewing angles, up or
down, cited by different members partici-
pating, ranged from 8 per cent to as much
45 per cent. However, a 15 per cent view-
ing angle would appear to be about the
median permissible, taking the views of
the Councilors as a whole.

Even greater variation appeared in the
opinions of the members with respect to
the maximum tolerable side viewing an-
gle. The extreme figure mentioned was
60 degrees. Others, however, felt that 15
degrees represents as much of a side
angle as the patron should be asked to
tolerate. The average was 34 degrees.

Screen Problems

In regard to the questions of screen
width, and of maximum distance from
screen to front seats, the members again
took into account the Society of Motion
Picture Engineers' recommendations. A
majority of the joint Councils endorsed
the standard calling for a screen approxi-
mately l/6th as wide as the' distance to
the farthest row of seats. Minority dissent,
was based on the shape of the auditorium.

"If the house is 40 feet wide, 110 feet
to the furthest row of seats, the standard
is okay. But if it is the same depth and
60 feet wide, the screen width should be
one-fifth, not one-sixth, of 110."

"It cannot be generalized. The recom-
mendation is good for 50 rows of seats,
but not for 25 rows."

"The matter is also complicated by a
very long and narrow house."

In short, the recommendation seems to
be good; the majority agree with it, but a
minority points out that there are ex-
ceptions to be considered.

As to the distance between the screen

and the front row of seats, only an even
half of the members participating approve
the recommendation of 0.87 feet for each
foot of screen width. Some of the others
comment:

"One to 5 feet per foot of screen width
would be more desirable if income were
not to be considered."

"Owners are inclined to put seats even
nearer. The distance on plans always
looks wasted to them. They feel that the
front seats are the last to be filled, so
why not have them. Actually, the front
row is always a virtual loss."

"It depends somewhat on the shape of
the theatre; the distance should be greater
in a wide auditorium; and might be made
slightly less for a narrow one."

"In any case, no seat should be closer
than 25 feet from the screen."

Is it desirable to tilt the screen of an
indoor theatre to avoid keystone, as is
done in some drive-ins? Is it desirable to
tilt the screen in a drive-in for this pur-
pose?

The majority of the joint meeting think
tilting the screen of a drive-in to avoid
keystone is desirable — but as for an in-
door theatre, the majority says "Yes or
maybe."

"The problems are very different in an
indoor theatre in a drive-in."

"Owing to the distance and size of the
screen, the practice is desirable in a drive-
in, but indoors only in a theatre with a
very large, steep balcony."

A minority do not favor the practice
of tilting the screen at all, and especially
not for indoor theatres:

"It corrects the picture for some seats
only, and harms it for others."

Finally, as to smoking in the theatre,
which was considered by the Projection
Advisory Council only, the decision of
the majority of the members participating
was that no increase in projection light
intensity is desirable or necessary to over-
come a smoky atmosphere. It was felt,
however, that some increase in ventila-
tion is the proper remedy where any is
needed.

CHAS. GREIME — General Man-
ager of six Greime and Fasken
Theatres in Wenatchee, Omak and
Holden, Washington — says:

"We have used RCA Service
in our various theatres for
the past 18 years and con-
sider this service one of our
greatest assets."

To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.

The F & Y Building Serv-
ice is the outstanding
agency in Theatre De-
sign and Construction
in Ohio and surround-
ing territory.

THE F & Y
BUILDING SERVICE

328 East Town St., Columbus 15, Ohio

"The Building, We Build Build Our BaiW

L "Bwft fo fxwJ -

Suburban New York Drive-in

IDEAL SEATING COMPANY »f GRAND RAPIDS

Located in Croton-on-Hudson, a suburb of New York City, J. Britchey's new drive-in,
here shown, accommodates 750 cars and presents a picture fifty feet wide. Equipment
includes two Forest Electronic lamps operating at 70 amperes, two Forest six-tube, 75-
ampere rectifiers, and Brenkert projector mechanisms.

If you think your theatre
has the LAST WORD
in modern equipment — you are
RIGHT if it is equipped with a

STABI LARC

Motor Generator

AUTOMATIC DEVICES COMPANY

1035 Linden St. Allentown, Pa.

ini rn "THIRD DIMENSION"

AULlK silhouette letters

— PLASTIC AND CAST ALUMINUM —
"REMOVA-PANEL" Glass-in-Frame Units

ADLER SILHOUETTE LETTER CO.

3021 W. 36th St., Chicago ■ 1451 B'way. N.Y.C.

COMPLETE STAGE LIGHTING
EQUIPMENT

CAPITOL STAGE LIGHTING CO.

527-529 WEST 45th STREET
NEW YORK 19, N. Y.

E-24

SHOWMEN'S TRADE REVIEW, December 4, 1948

ADVERTISERS' INDEX

Equipment & Maintenance Sec.

Adler Silhouette Letter Co E-23

3021 VV. 36th St., Chicago 32,
111.

Altec Service Corp E-19

250 W. 57th St., New York,
N. Y.

American Popcorn Co E-18

Box 12, Sioux City 6, Iowa.
American Seating Co E-2

9th and Broadway, Grand
„ Rapids 2, Mich.
Automatic Devices Co E-23

1035 Linden St., Allentown,

Pa.

Capitol Stage Lighting Co E-23

527-529 West 45th St., New
York 19, N. Y.
Century Projector Corp E-21

729 7th Ave., New York 19,
N. Y.

F & Y Building Service E-23

328 E. Town St., Columbus
15, O.

Forest Mfg. Corp E-21

9-11 W. Park St., Newark,
N. J.

General Die & Stamping Co E-20

266 Mott St., N. Y. 12, N. Y.
General Register Corp E-18

36-20 33rd St., Long Island

City 1, N. Y.
Hornstein, Joe, Inc.. . .E-15, E-20, E-21

630 9th Ave., New York, N. Y.
Ideal Seating Co E-23

521 Ann St., Grand Rapids,

Mich.

International Projector

Corp Back Cover

92 Gold St., New York, N. Y.
Lorraine Rubber Engineering

Co E-21

286 Fifth Ave., New York,
N. Y.

National Carbon Co E-3

30 E. 42nd St., New York 17,
N. Y.

National Theatre Supply E-17, E-19

92 Gold St., New York, N. Y.

Novelty Scenic Studios, Inc E-15

32-34 W. 60th St., New York
23, N. Y.

RCA Service

Corp E-18, E-2'0, E-21, E-23

Front and Cooper Sts., Cam-
den, N. J.

C. F. Simonin's & Sons, Inc E-16

Tioga & ' Belgrade Sts., Phila-
delphia 34, Pa.
S.O.S. Cinema Supply Corp E-20

602 W. 52nd St., New York
19, N. Y.

Sportservice, Inc . E-15

Hurst Bldg., Buffalo, N. Y.
Strong Elec. Corp E-4

87 City Park Ave'.; Toledo
2, O.

Theatrecraft Mfg. Corp E-15

1878 E. 18th St., Cleveland 14,
Ohio.

Vallen, Inc E-20

Akron, O.
The Vorac Company E-17

Rutherford, New Jersey.

Wagner Sign Service, Inc E-ll

216-218 S. Hoyne Ave., Chi-
cago 12, 111.

Wenzel Projector Co. . . . E-15

2505-19 S. State St., Chicago,
16, 111.

While every precaution is taken to in- .
sure accuracy, we cannot guarantee- <
against the possibility of an occasional'; j
change or omission in this index. ' j

Modern Planning Looks Ahead

Mancuso Theatre Is an Up-to-the-Minute Movie
Playhouse with Facilities for Stage Shows

Situated in the main business section of
Batavia, New York, a city of 18,000 popu-
lation, Charles Mancuso and Sons' new
Mancuso Theatre is fitted not only with
the latest equipment for showing motion
pictures but with complete stage facilities,
including a 20-foot mechanical turntable
for spectacular presentations, and a Ham-
mond organ. Policy includes first-run pic-
tures, vaudeville and name bands.

The structure in which the theatre is
housed occupies a lot 120 by 250 feet and
contains also four stores (two of which
have been combined for a single tenant),
and nine rental offices on the second level.
The upper floor also houses the manager's
office, a projection suite with its own toilet
facilities, a generator room, a "private
theatre" or party room seating thirty and
fitted with a huge plate-glass window, and
men's and women's rooms in addition to
the lounges on the orchestra level.

Facade of the building is finished in
terra cotta in a color scheme of granite,
gray, rose and maroon, contrasting with
the stainless steel of the marquee and the
extensive surfaces of glass provided by
the store windows and entrance doors.
Doors separating the street from the the-
atre lobby are Herculite plate glass. Lobby
and foyer are separated by doors of solid,
fireproof Formica in neo-modern design.
The marquee, built by Kolite Corporation
of Schenectady, is of modified triangular
design, and utilizes Wagner changeable
letters.

Lobby illumination is provided by an
unusual pattern of Circline fluorescents.
Lobby flooring is terrazzo.

Carpeting begins in the foyer, which has
been given a meandering effect between
curving walls of flexwood, and ornament-
ed with heroic-size statues in simulated
gold leaf. Its lighting is indirect, from
behind an egg-crate ceiling pattern. The
foyer terminates at a standee rail deco-
rated with' tufted leatherette and topped
by a leather-covered arm rest with mar-
ble border. The large confectionery coun-
ter is located in the standee area.
■ The", auditorium,' fully air-conditioned,,
indirectly Uluminated, and decorated with'
sculptured, plaste'f ornaments in (Graeco-
Roman style, is fitted with 1650 American

Auditorium (top) has four aisles, seats
1,650 on single floor. Lobby is lighted with
Circline fluorescents. Foyer (bottom) has
recessed indirect lighting.

Seating Company Bodiform chairs ar-
ranged in a four-aisle pattern. An addi-
tional 30 chairs are located in the party
room behind the large, soundproof glass
window. '

Acoustical material is by U. S. Gypsum,
air conditioning by Worthington Pump
Company, carpet by Bigelow Sanf&rd,
curtain control and tracks by Vallen, qtage
switchboard by Frank Adam' Electric
Company.

Projection and sound equipment w.ere
installed by National Theatre Supply, and
include Simplex E-7 mechanisms, Simplex
soundheads and amplifiers, and Altec
Voice of the Theatre speakers. ||

Novelty Scenic Studios provided the
draperies and stage curtains and did all
t-he interior decorating. Architect of the
Mancuso is - Michael, J. DeAngelis- of
Rochester.

SHOWMEN'S TRADE REVIEW, December 4, 1948

E-25

Tele Net Opens Jan. 12

.Growth of local television networks
into a vast national network will reach
and pass an important milestone on
January 12th, when A. T. & T.'s Boston-
New York - Philadelphia - Washington
coaxial cable will be joined to the St.
Louis - Chicago - Cleveland coaxial net.
NBC will telecast the Presidential in-
auguration of January 20th over the
combined facilities, through stations lo-
cated in Baltimore, Boston, Buffalo,
Chicago, Cleveland, Detroit, Milwau-
kee, New York, Philadelphia, Rich-
mond, St. Louis, Schenectady, Toledo
and Washington.

Admission Controls

{Continued from Page E-10)
the weakest link of the chain. Theatre
management depending upon destruction
of the ticket by the doorman, either by
manual tearing or mechanical means, as
insurance against the re-use of the ticket,
has for years suffered a vital disappoint-
ment, and permitted the continuance of
the annual $16,000,000.00 box-office leak.

Within the past year, this weak link
has been replaced by a thoroughly engi-
neered system of doorman collection. This
system furnishes protection against the
resale of tickets and simultaneously pro-
vides the theatre manager with automatic
records. These records give a complete
picture of each day's ticket collections.
Palming is eliminated. Resale of tickets
is prevented. The system is embodied in
two types of ticket collection boxes. The
Stub Rod Control Box is the one in which
the ticket is manually filed. The Auto-
maticket Chopper electrically cancels and
files the ticket for information analysis.
Either of these machines furnishes the
mechanism necessary for a complete con-
trol. It places the ultimate guard on duty
to protect management by a system which
controls theatre tickets from the time they
arrive from the printer until they are col-
lected, cancelled and reported.

The theatre manager who constructs,
equips, decorates and mans his box-office
and his entrance door according to the
basic requirements of showmanship will
be amply rewarded by satisfied patronage
and by the realization that his money is
systematically guarded and controlled.
The manager who consructs and operates
a box-office and admission door in a hap-
hazard manner, without knowing how nor
why, may well wonder at the discontent
of patrons, and its consequential result on
his balance sheet, as well as his own in-
ability to enjoy a night away from the
theatre or normally undisturbed sleep.

W.E.'s New 16-mm. Sound
Rivals 3 5 -mm. in Quality

A new method of recording 16-mm.
sound tracks which produces quality
called comparable to that of the best the-
atre sound has been announced by West-
ern Electric Company. Standard light
valves are used. The only change is sub-
stitution of a 24 kilocycle a.c. valve bias
in place of the usual d.c. noise reduction
bias. The result is a "toe" recording —
one of unusually light exposure — which
is said to show distinct improvement in
recording costs, output level, distortion
content and frequency response.

Bringing an Old Theatre Up to Date

Shown is one corner
of the foyer of the
recently modernized
Skouras State The-
atre, Jersey City,
New Jersey. New
and modern-style
doors are surrounded
by a wall of mirror
panels. Large, eye-
catching mural, new
carpeting, impressive
ceiling ornament and
sophisticated lighting
fixture all contribute
to making a brand-
new theatre out of an
old one. Novelty
Scenic Studios of
New York planned
and carried out the
entire renovation
which involved
among other features
re-draping the audi-
torium with 10,000
yards of glass cloth.

Westrex Foreign Managers Tell of World Conditions

Apartments in Shanghai, China, are so
scarce it is necessary to pay bonuses as
high as $10,000 American money to rent
one, according to William E. Kollmyer,
manager of the Shanghai office of Western
Electric Company of Asia, who is cur-
rently in New York to attend the con-
ference of foreign managers of Westrex
Corporation.

Conditions throughout the world, with
particular reference to theatre and motion
picture studio equipment, were revealed
by the assembled foreign managers as
follows:

ARGENTINA absolutely prohibits importation
of theatre equipment. There is some local manu-
facture of it, and some production of Argentine
films. Sixteen-mm. is used for education only,
not by theatres.

AUSTRALIA restricts both construction of
theatres and importation of equipment. Some is
manufactured locally.

BELGIUM permits importation of equipment
and is in a good dollar exchange situation. There
is particularly active demand for high intensity
arc lamps, to replace the l.i. lamps still used in
50 per cent of the country's theatres.

BRAZIL. Dollars are short; equipment cannot
be imported without license, but some licenses
are granted. Sixteen-mm. is extensively used for
entertainment purposes.

BRITAIN. The austerity program largely pro-
hibits importation of theatre (but not studio)
equipment. New theatres cannot be built nor old
ones modernized. A few attempts have been
made to introduce 16-mm. in small-town theatres.

BRITISH WEST INDIES, as Crown Colonies,
follow the home country's austerity program, but
there is some importation of American equip-
ment; and considerable interest in use of 16-mm.
on outlying islands. No local manufacture of
equipment.

CHINA. Has only 250 theatres for 450,000,000
people. Importing restrictions are prohibitive.
There is some local manufacture of equipment.

CUBA. Comparatively rich in American dol-
lars. No import restrictions, but tariffs ranging
from 26 to 32 per cent. No local manufacture;
almost no use of 16-mm.

DENMARK has few dollars, restrictions against
importing American equipment, and considerable
manufacturing. About 50 per cent of the coun-
try's theatres use Danish-made apparatus. Vir-
tually no theatre activity in 16-mm.

EIRE. No new construction, but considerable
modernization, particularly with imported Ameri-
can apparatus. No local manufacture. Very con-
siderable use of 16-mm.

HOLLAND has more sterling than dollars and
heavy restrictions on importation.

INDIA. Licenses to import equipment are read-
ily granted. New theatre construction is dras-
tically restricted.

INDONESIA, MALAYA and SI AM have severe
restrictions on imports and construction, and
high acceptance of 16-mm. entertainment.

PHILIPPINE ISLANDS. No restrictions on im-
portations, but a 30 per cent tariff has been pro-
posed. There is a little use of 16-mm. entertain-
ment.

PUERTO RICO. No import restrictions. Little
demand for 16-mm. except by the government,
which uses it in outlying areas.

VENEZUELA, an exporter of oil, has dollars in
plenty and no import restrictions. New theatres
can be built, but only where the government
feels more seating capacity is needed. Only
minor use of 16-mm. for entertainment.

Movie Technique Used
To Improve Television

The Hollywood technique of providing
moving backgrounds in the studio by
means of rear projection has been adapted
to use in television studios.

A motion picture projector working at 30
frames per second (instead of the usual
24 fps) and synchronized with the televi-
sion camera, projects the background
scene to the rear side of a special trans-
lucent screen. The throw is short; wide
angle optics are used. The video actors
work in front of the screen, and there-
fore in front of the moving background.

S.O.S. Cinema Supply Corporation de-
veloped the system.

Celebrates 33 Years With
Preddy Theatre Supply

R. O. Bemis, Mana-
ger of Walter G. Pred-
dy Theatre Supply,
San Francisco, cele-
brated the 33rd anni-
versary of his connec-
tion with that com-
pany on October 16th.
Bemis has been with
Preddy since 1915. The
Preddy organization,
established in 1906, is
one of the oldest the-
atre supply companies
in the United States.
Preddy carries a very complete line of
theatre equipment, featuring Century pro-
jectors and sound, Strong rectifiers and
lamps, Altec speakers, Ideal chairs and
Adler marquee letters.

R. O. Bemis

26A

SHOWMEN'S TRADE REVIEW, December 4, 1948

REGIONAL NEWSREEL

TWO-DAY SALES HUDDLE. RKO Radio's sales executives met in New York this
week with Robert Mochrie, vice-president and general sales manager, presiding at the two-
day gathering. Eleven district managers and the home-office sales toppers discussed policy
and new product. Shown in photo above are, seated: Eastern Division Manager Nat
Levy; Mr. Mochrie; Western Division Manager Walter E. Branson; Short Subject Sales
Manager Harry Michalson. Standing: North-South Division Manager AL Boasberg;
Frank Drumm; Harry Gittleson, Sid Kramer and Carl Peppercorn, assistants to Messrs.
Levy, Branson, Michalson and Boasberg.

(Continued from Page 26)
deen and Hoquiam, Lou Pressler, is booking oi
Seattle's row. Warner coast representative In
Epstein visited the Portland and Seattl
exchanges.

The Nu-Rex, Spokane, has been sold to E. G.
and Kenneth Wynne for $30,000. An Evergreen
conference was attended by Washington District
Manager Carl Mahne; Murt Makins, Bremer-
ton; John Bretz, Aberdeen; Bill Cooley, Ever-
ett; LeRoy Kastner, Bellingham; James O'Con-
nell, Spokane; and Harold Murphy of the
Egyptian.

NEW HAVEN

MGM branch personnel feted Jack Rider
before he left New Haven to assume his new-
post of booker in the company's Cincinnati
exchange. Jack Brown of the Paramount office
goes to Boston to become sales manager for the
company there. John Kane, brother of Para-
mount's Al Kane, has been named booker in the
New Haven exchange.

A son was born to Harry Kaplan, projection-
ist at the Fairfield, Conn., Community, and Mrs.
Kaplan. Loew Poli Circuit Chief Engineer Lee
Rosenberg is confined to his home by a neck
ailment. Joe Erdang of Boston, operator of the
Aetna Theatre Cleaning Company in the New
England states, was here visiting the local
theatres.

National Screen Service District Manager
Leo Abrams and Loew Poli New England
Advertising Chief Lou Brown have returned
from checking lobbies in the circuit houses.
Bridgeport Local 277, Motion Picture Machine
Operators, attended in a body a mass for de-
ceased members of the Local at St. Charles
Church.

When Manager Joe Boyle of the Broadway,
Norwich, Conn., and Mrs. Boyle were called to
Syracuse, N. Y., by the death of Mrs. Boyle's
mother, Ruth Bolton, assistant manager of the
local Bijou, took over Boyle's duties at the
Broadway.

DES MOINES

The Windsor at Hampton, la., is celebrating
its 31st anniversary this month under the man-
agement of Charles and Walter C. Peterson.
The Eddy at Eddyville, la., three-time victim
of the flood waters in 1946, has been remodeled
and redecorated by F. C. Reed who recently
purchased and opened the house. A new canopy
has been constructed.

Robert Hunerberg, owner of the State at
Hedrick, la., has sold the house to E. G. Greene
of Loup City, Neb. Paul Webster, formerly
branch manager for Warner Bros, at Des
Moines, has taken a position as salesman for
United Artists at Des Moines, replacing Mort
Eichenberger who resigned to become salesman
for King Enterprises. A. R. Van Dorn has pur-
chased the Mystic at Mystic, la., from Mrs.
A. Caldwell.

The Croft, Bancroft, la., owned by G. E.
Hendrickson, has been completely redecorated.
The Portel at Thurman, la., has been reopened
after repairs following a booth fire. Extensive
remodeling is being done at the Roxy at St.
Ansgar, la.

Jerry Brown, owner of the Phoenix at Neola,
la., has been elected as a member of the Neola
city council.

Harry Warren, formerly general manager of
Central States Theatre Corp. and now living

at Phoenix, Ariz., has been visiting friends in
Des Moines.

Marie Slatkowske, office manager for King
Enterprises, is on crutches following an acci-
dent in which she suffered a sprained ankle. Bill
Johnson, Monogram salesman, is also on crutch-
es after receiving a broken bone while putting
up the storm windows at his home.

ST. LOUIS

The new film service department of the Pub-
lic Library opened this week. For the present
the 16-mm. films will be lent only to organized
adult groups within the city. There is no rental
fee and admission to showings may not be
charged. Free noonday programs are being
staged in the Central Library on Fridays.

Fanchon and Marco's Edward B. Arthur
has been elected a director of the Better Busi-
ness Bureau and will represent amusements.

Funeral services were held recently for Mrs.
Pauline Martha Hill, wife of Phil Hill, man-
ager of the Fox Midwest Lincoln in Belleville,
111. Mr. and Mrs. Hill went to Belleville in
1940 when he received his appointment as man-
ager of the Lincoln.

Eddie Ditzenberg has joined Columbia's local
booking staff. Operator of the St. Clair in East
St. Louis until its destruction by fire in 1947, he
is now replacing Bill Emas, who has become
head booker for Monogram.

Rani Padrucci, feature booker for Frisina

Rising B.-O. Bulge

San Francisco theatres, circuits and
independents, and exchange centers are
reporting a rising bulge at the box-
office. Film salesmen back from the road
state that out-of-town situations are also
issuing gladder tidings with the termina-
tion of election and are expecting a strong
holiday upswing.

While a sudden availability of better
pictures is cited as cause there is also the
feeling that the movie-going public is
responding to a greater sense of security
and optimism currently being felt. A rush
of theatre building, particularly in the
smaller country towns, reflects the gen-
eral confidence.

Amusement Co. of Springfield. 111., and Lee
Norton of Sullivan, 111., were film row visitors
this week.

Fox St. Louis Properties has declared a

dividend of $1 a share on its preferred stock,

making the total for the year the same as for
1947, $1.50.

MILWAUKEE

The Towne, a pre-fab job in Florence, opened
this week. At Beaver Dam the Wisconsin, mod-
ernized Davidson of the legit days, opened Nov.
1 with city officials and leading business men,
including officials of the Fox Wisconsin Amuse-
ment Co., attending. The opening of the Abbey
at Colby has been delayed because of a strike
in the plant which is to supply the seats. Own-
ers Floyd and Harold Hodd expect to open it
early in December. Ben Marcus of the S & M
Theatres Co. reports he has obtained a new
lease on the Ripon Auditorium.

M. T. Helg-erson is the new manager of the
Adler Theatres in Waupaca, replacing E. W.
Rogers who expects to locate in Appleton. Dur-
ing Al Sickels' leave oi absence from his duties
at Film Service his work is being handled by
Leon Hubart.

John De Lorenzo was elected manager of the
Milwaukee Charter of the Coast Guard League
and Chet Millis commander of the George Pat-
ton, Jr., Post of the Amvets. Both are members
of the projectionists' union. Walter Blanef, local
RKO office manager, is competing in the Shoe-
makers' three cushion billiard tournament.

BALTIMORE

A son was born to Danny Weinberg of Buena
Vista and Bedford, Va., at Frederick Memorial
Hospital, Frederick, Md. Daughter of Jack
Whittle of the Avenue Theatre was married
last week. Bill Buck Jr., Sun Theatre, Rising
Sun, Md., is in New Hampshire on a hunting
trip. H. Marion Rosin, Rio Theatre, Chesapeake
City, is back from an Ohio trip. Mr. and Mrs.
Clark Connellee, New Theatre, Aberdeen, Md.,
were in Baltimore Christmas shopping.

Arthur Goodman of the Edgewood, Edge-
wood, Md.. is convalescing from the grippe.

SHOWMEN'S TRADE REVIEW, December 4, 1948

27

REGIONAL NEWSREEL

J. P. Stradley, Cecil, Cecilton, Md., was in
Wilmington for a visit. Mr. and Mrs. Barry
Goldman were in Washington attending the D. C.
Variety Club annual banquet. MGM Branch
Manager Jerry Adams is making the Balti-
more rounds. Sol Goodman, son of Julius, has
been a frequent visitor to the Variety Club
since becoming the manager of the Ideal. Berlo
Vending Company is in its new quarters. Joe
Walderman has taken over the Edgemere
Theatre.

The distorting mirrors, long a feature of the
Baltimore Laffmovie, have been removed to
make room for larger lobby displays on first-
run product, Manager Irving Meggins reports.
Louis Boyer has joined the staff as publicist
and assistant manager.

Loew City Manager Bill Saxton is busy
getting his 18th annual Christmas kiddie party
working. Close cooperation from the Baltimore
Neivspost and the Advertising Club of Balti-
more help make it an annual success. A $1,800
mink cape was auctioned off at the Century
with proceeds going to the Damon Runyon
Cancer Fund.

HONOR BOYS TOWN FOUNDER. A
concrete group statue and plaque in honor
of Father Flanagan, famed founder of Boys
Town was presented last Sunday by the
Variety Clubs International at Boys Town.
The ceremonies were presided over by Variety
Executive Director Bill McCraw; presenta-
tion was made by International Chief Barker
R. J. O'Donnell and acceptance by Monsignor
Nicholas H. Wegner, Boys Town Director.
A dinner followed the ceremonies.

KANSAS CITY

Fox Midwest managers have just wound up
one drive and are knuckling down for the an-
nual Charles Skouras week, Dec. 9-17. Special
shows, special bookings and some special hard
work are in order for this week.

Betty Ann Lynn, once of Kansas City, but
now of Hodywood, drew a feature write-up
from Doc Hartley in his Kansas City Star
column. Doc cited Betty Ann for her work in
"June Bride," currently at the Orpheum.

Maude Pearl Gandy, 78, a long-time familiar
figure in film circles died in Kansas City, Kan.,
Nov. 20. She came to Kansas City 32 years ago
when the former Censorship Board, now the
Board of Motion Picture Keview, was moved
from '1 opeka, the state capital, where she had
earlier been an exhibitor. For a time in the
transition period from silents to talkies. Mrs.
Gandy operated her own exchange in Topeka,
handling silent films for small town houses
which had not yet converted to sound. After
sound became universally used, she continued
to handle the silents for private parties, enter-
tainments, and others. During all of her resi-
dence in Kansas City she worked with the
Board of Motion Picture Review. She was the
widow of Frand Gandy, who was killed in a
motor car accident in Topeka 15 years ago.
She is survived by a son, three grandchildren,
five great-grandchildren and three sisters.

PHOENIX

Ida Lupino, Glenn Ford, and cast of about
75 were in town for shooting local sequences of
Columbia's "Greed" at Wild Horse Ranch near
the Superstition Mountains. Producer-director
S. Sylvan Simon threw a cocktail party for the
cast and localites at the Arizona Biltmore, and
the film stars, including Gig Young, made a
personal appearance at the New Mesa Iheatre.
Also on hand were feature players Edgar
Buchanan, William Prince, and VVill Geer. The
stage show was emceed by Dick Gilbert and
was broadcast by station KTYL.

Gene Bandelier, manager of the Azteca,
Spanish-language theatre, is working out a new
policy under which the house will play other
toreign films on a bi-weekly basis.

film Row visitors of the week were Cliff
Harris of Republic ; Al Blumberg National
Screen ; Max Factor, RKO ; Ben Taylor, Film
Classics. David Lipton, of Universal-Interna-
tional, is here to arrange for the special showing
of "Live Today for tomorrow," world premiere
of which will be at the Palms Theatre on Dec.
9. Prices for the '1 imej-sponsored showing will
be upped and ail proceeds will go to the local
Community Chest.

A group of Arizonans in Phoenix is working
with RKO to see if an Arizona motion picture
industry can be organized. It is understood that
the money is available if satisfactory Holly-
wood connections can be made.

COLUMBUS

William Dean Linn is new assistant manager
at Loew's Broad. Former Variety Club associ-
ate members Ralph Shiflet, Sandy Hallock and
L. S. McClelland are now resident members of
Tent No. 2. World Theatre Manager Charles
Sugarman will marry Harriet Fishman of
Huntington, W. Va., on Feb. 8. Mrs. Joan
{Continued on Page 28)

ASTOR
PICTURES
CORP

30 W. 46 St.
N.Y. 19, N. Y.

Astor — Atlanta; Bay State — Boston; Pam-o— Buffalo; Artor —
Charlotte ; Capital — Chicago; Screen Guild — Cincinnati; Imperial
— Cleveland; Astor — Dallas; Selected — Denver; Allied — Detroit;
Selected — Kansas City; Astor — Los Angeles; Astor — MllwaukM;
Independent — Minneapolis; Connecticut Films — New Haven:
Dixie Film — New Orleans; Bell Pictures — N. Y. C; Capital —
Philadelphia; Astor — San Francisco; Crown — Pittsburgh; Spatial
Attractions — Seattle; Screen Guild — St. Louis: Equity — Wash-
ington. D. C. i Peerless Film Canada — Toronto — Winnipeg-
Montreal,

2S

SHOWMEN'S TRADE REVIEW, December 4, 1978

REGIONAL NEWSREEL

(Continued from Page 27)
Wycuffj former, cashier-switchboard operator
at Loew's Ohio, will marry Arthur Ford Dec. 5.

A new anti-noise ordinance expected to over-
come objections in the former one will become
effective Dec. 22. Commericial use of sound
trucks is specifically forbidden.

Movie starlet Penny Edwards was named an
honorary member of the Apollo Players, Mar-
ion amateur theatrical group, after appearing
personally at the Palace. The organization will
present "Magnificent Obsession" at the Palace
Feb. 10 with all proceeds going to the National
Foundation for Infantile Paralysis.

Extra competition came from open house at
the Lustron demonstration home in Eastmoor
and the local appearance of General Motors'
Train of Tomorrow. Lustron charged 25 cents
admission which went to the American Legion's
welfare fund.

VANCOUVER

The new $100,000 Rex at Flin Flon in North-
ern Manitoba will open this month. It replaces
the old Rex destroyed by fire last February
and will be part of the Phillett Brothers' Wes-
tern Canadian circuit. The Port at Port Coquit-
lam, B. C, opened this week. This 350-seater
is one of the finest of its type in the Fraser
Valley section.

The Orpheum has installed a new neon sign
which is a standout along theatre row. The
B. C. Censor Board recently put "Adult Enter-
tainment Only" limits on "Rope," "Cry of the
City," "Lulu Belle," "Mourning Becomes
Electra," and "Secret Service Investigator."
Theatres now have to check their twin bills

federation

OF JEWISH PHILANTHROPIES

OF NEW "YORK
71 West 47th Street . New York 19, N. Y.

Tuesday, Dec. 14 • Hotel Astor
FJP TESTIMONIAL LUNCHEON
Mayor William O'Dwyer

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Tickets now on sale!
Room 168 • Hotel Astor ■ Circle 6-6460

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WINNINGS TO CHARITY. Above you get a view of an annual gin-rummy contest
that assumes the stature of a classic of the cards. Astor Pictures' Head Man, Bob
Savini. and Interstate's Louis Charninsky, manager of the Rialto and Capital theatres
in Dallas, have been meeting this way annually with results which Savini claims are all in
his favor. The loser pays in full to the Dallas Variety Club Tent's charity fund. Witnesses
and judges of the contest are John Jenkins and O. K. Bourgeois.

closely for the kid trade.

West Vancouver theatre operator Howard
Fletcher, a member of his town council, is run-
ning for the position of reeve in the December
election. Harry Howard, owner of Theatre
Equipment Supply Company of V ancouver, and
his wife have their first child, a girl. Projec-
tionist George Thrift of the Kerrisdale had a
hectic 36 hours when his 20-foot inboard boat
was lodged on a jagged breakwater at the
mouth of the Fraser River. When he was found
he was rescued by fishermen.

Two projectionists who have worked to-
gether at the Strand for the past seven years,
have been in the business for over 40 years.
They are George Gerrard and Wally Woolridge,
who have come from the days of hand-cranked
silents and song slides to official posts in unions
and on labor boards in British Columbia and
Vancouver. They are members of IATSE local
348.

HARRISBURG

George Freedley, theatrical critic of The
Morning Telegraph, was a speaker at the Har-
risburg Civic Club meeting last week. Down-
town and neighborhoods ran trailers featuring
Helen Hayes in a presentation of the opportu-
nities in nursing, as well as the Ingrid Bergman
short for Christmas Seals. Lykens Borough
Council plans to adopt an ordinance at the Dec.
13 meeting to tax amusements at the rate of one
cent for every 10 cents of admissions charged.

All local IA members and theatre managers
were invited to the special show and buffet
luncheon sponsored by Local 488 at the State.
About 50 men were present. The National Car-
bun Company's Technicolor reel, "Carbon Arc
Projection," was screened, followed by a forum.
Lawrence J. Katz, president, introduced a 16-mm
reel, "The History of IA." Representatives of
Altec, RCA service, and 10 members of
IATSE Local 554, Lebanon, attended.

A prediction that a legislative fight on the
local tax law approved by the 1947 Legislature
may become a controversial issue for the Jan-
uary meeting of the legislators is made by
Capitol Hill newsmen. Assemblymen from
rural areas are expected to seek outright re-
peal, while the State Chamber of Commerce,
Pennsylvania manufacturers and other business
leaders contend the repeal would, remove fear
of unforeseen taxes facing industry.

Stage setting was provided by Sam Gilman of
Loew's Regent, who also was master of cere-
monies, for the Kiwanis Club's recent ladies'
night party. Philip Frantz,"of Wade, is the new
manager of the Hollywood, St. Clair, succeed-
ing A. J. Ragsdale of Pottsville.

ATLANTA

A $30,000 damage suit against Central Florida
Theatres has been filed in Sarasota, Fla., by
J. T. McCrumm Whitfield who claims that his
wife was injured in the Florida theatre. Miss
Katie Evans has been appointed as cashier at
the Screen Guild exchange. Warner Bros.'
"Rope" has been banned from showing in At-
lanta by Movie Censor Christine Smith. It has
also been banned in most of the towns around
Atlanta.

Eagle Lion Manager Bob Tarwater has
named Bob Turner as sales representative, re-
placing George M. Jones who resigned to be-
come Atlanta office manager for Universal-
International. Monogram's Jack Barrett has
returned to his Florida post following a Mono-
gram sales meeting here. Mack Jackson of
Alexander City called on his many friends here
on the row.

Back in Atlanta from out of town trips are :
Altec District Manager D. L. Turner from a
New York visit ; Eagle Lion District Manager
Grover Parsons and Publicity Chief Eddie
Addison, from New York ; Kay Exchanges
John Jarvis, from New Orleans ; Monogram's
head accountant, Florence Chamble, from Flor-
ida, and Miss Jackie Stapler also of Monogram ;
Astor's "Snake" Richardson, from New York.

In Atlanta on business and pleasure were
N. H. Waters and son Richard from Birming-
ham, Ala. ; O. C. Lam and Howard Schussler
of Rome, Ga. ; P. L. Taylor and H. Bishop

No Prison-Garb Emily

Ontario's Chief Inspector of Theatres
O. J. Silverthorne ordered the ushers of
the new Downtown Theatre, Toronto,
Canada, back into their theatre uniforms
when he found them dressed in prison
garb, a promotion stunt by Manager Mar-
tin Simpson for the engagement of
"Canon City."

SHOWMEN'S TRADE REVIEW, December 4, 1948

29

REGIONAL NEWSREEL

from Columbus, Ga. ; J. H. Thompson and Roy
Martin also from Columbus.

Construction has started on Martin Theatres
new house at Bainbridge, Ga., on Crescent
Amusement's 500-car drive-in at Decatur, Ala.,
and on Martin Theatres 400-car open-airer at
Marietta, Ga. The Paramount in Miami has
opened for the season.

Joseph Cevario. who has owned and operated
the Valley, Brackenridge, Pa., for the past seven
years, has sold the house to a newcomer in the
industry. Cevario will assume other business
interests.

Fred Wallace, house manager of Shea's Ful-
ton Theatre, in downtown Pittsburgh, is seri-
ously ill at the Shadyside Hospital here. He
was stricken while on duty and has been in a
coma for the past several days. Before joining
the Fulton Theatre, Wallace, who has been in
show business for almost SO years, was advance
publicity man for many famous stars of the
stage and opera. His many friends are praying
for his early recovery.

Universal-International held a luncheon for
the press this week to introduce their stars,
Marta Toren and Stephen McNalley, who were
in Pittsburgh prior to the opening of their latest
picture, "Rogue's Regiment."

Local theatres did a very brisk business
Thanksgiving Day and during the weekend, re-
ceipts being higher than at any time during the
past six months or more.

Film salesmen in the Pittsburgh area have
joined a union, an affiliation of the AFL ; mini-
mum salary increases granted were $10 per
week, with increases also in traveling allowance
and mileage.

Peter C. Quiter, former Universal office man-
ager but who recently has been selling, has been
officially assigned as salesman in the Pittsburgh
city area.

CINCINNATI

Variety Club officers will be installed at a
dinner in the clubrooms Dec. 6. Jack Frisch is
arranging the affair. A dance for the new officers
is planned for a later date.

The former RKO Family reopened on Thanks-
giving Day as the Western. Altec Service Cor-
poration has moved downtown to the Keith
Building. Theatre Owners Corporation is now
booking and buying for Willard Gabhart's the-
atres in Harrodsburg, Ky.

Keith's manager Ed Riesenbeck and his wife
are back from a short business-pleasure trip to
New York, where they attended the premiere of
"Joan of Arc." Miss Vinette Lucas, formerly of
the RKO theatre department, married Post
sports writer Tom S wope recently. RKO-Radio
secretary Ruth Becker has just attended a
cousin's wedding in Miami. Mr. and Mrs. Jerry
Jackson of Williamsburg have left for an auto
trip to Miami Beach.

Insult to Injury

Thieves who broke open the safe of the
Crest Theatre at Philadelphia added in-
sult to injury this week when they car-
ried the $1,000 loot they found away in
a metal basket they found in the man-
ager's office.

NEW YORK

A testimonial luncheon to honor Mayor Wil-
liam O'Dwyer will be held at the Hotel Astor
Dec. 14 by the executives of the amusement
division of the Federation of Jewish Philan-
thropies.

Neil HeMman, general manager of the Fabian-
Hellman Drive-in Theatres, has purchased
Fabian's interest in the Tri-City Drive-in,
Binghamton, N. Y., and will spend $25,000
modernizing it for Easter Saturday opening,
April 16. He hopes to arrange for an early run
on product without having to wait for last-run
in Binghamton. Arrangement does not affect
the three other drive-ins jointly owned by Hell-
man and Fabian.

MGM has promoted its New York Chief
Booker Edward Richter to New Jersey sales-
man, succeeding Lou Allerhand recently named
manager for New Jersey. Harold Margolis,
staff booker, was named to Richter's former
chief booker spot.

Invitations are out for the wedding of Jessika
Kolken, daughter of Mr. and Mrs. Kolken, to
Henry R. Chuck at the Spanish and Portuguese
synagogue on Sunday, Dec. 19. Herman Starr,
vice-president of Warner IBros., and Mrs. Stan-
announced the engagement of their daughter,
Carol Natalie, to Robert L. Walden, son of
Mrs. Carolyn Walden and the late Sylvan Wolf-
sheim. Walden is a senior at Lehigh University.

Radio City Music Hall Managing Director
Gus Eyssell has been named chairman for the
motion picture theatres on the local New York
committee for Brotherhood Week which will be
observed Feb. 20-27 under auspices of the Na-
tional Conference of Christians and Jews.

Bonded Film Storage,' New York representa-
tive of National Film Service, will handle
physical distribution for Republic pictures start-
ing Dec. 4.

Manager Edward Schwartz of Loew's Palace,
Brooklyn, has been transferred to Loew's Bre-
voort in that borough, succeeding Larry Stark
who will be assigned to a different theatre upon
his return from vacation. Manager Robert
Rosen of the 157th Street, Ne\v York, has re-
covered from an illness and will act as relief
manager. Janet Essex, secretary to Charles F.
O'Brien, Loew's director of industrial relations
is engaged to Arthur Prier.

SALT LAKE CITY

J. Arthur Bailey of Salt Lake City, newly-
elected Democratic Senator, was formerly a
projectionist at the Bijou Theatre here and is
a member of the operators' union. He is report-
ed to have helped pay his way through the
University of Utah law school by working as
a projectionist. Bitty Hutton, who entertained
hospitalized veterans in this area, left to work
on her new picture, but will later resume ap-
pearances at veterans' hospitals.

The Capitol Theatre was the locale of the
General Electric House Party stage show,
emceed by Art Linkletter, Nov. 29-Dec. 3, in a
tieup with radio station KSL. GE radio and other
appliances were the prizes. Coming theatre
competition will be Philco's sponsoring of a
marionette show of "Alice in Wonderland" at
the South East Furniture store ; and the Uni-
versity of Utah's stage presentation of "Dark
of the Moon."

(Continued on Page 32)

HE-MAN of the HILLS!

LAUGH with Li'l Abner

Your favorite cartoon charac-

Right out of your
favorite cartoon
strip he steps to
start you laughing.

Rutd on United Feature Conic

A S T O 5?

-, Pi

. .-. a RMFR (GRANVILLE OWEN)
DA\SY MAE .MARTHA O'DR-SCOLU
?£Z Keaton. « Kay Sutton. A.
<-t John: (Vic Potei» 'Edgar Ken-

lCkv Dan.els) « Bud Jam.son)
(Chester Conkhn)

nedy* lMlc

(Maude Eburne*

Astor — Atlanta: Bay State — Boston; Pam-o — Buffalo;
Astor — Charlotte; Capital — Chicago; Screen Guild — Cin-
cinnati; Imperial — Cleveland; Astor — Dallas; Selected —
Denver; Allied — Detroit; Selected — Kansas City; Astor —
Los Angeles; Astor — Milwaukee; Independent — Minnneapo-
lis; Connecticut Films — New Haven; Dixie Film — New
Orleans; Bell Pictures — N. Y. C. ; Capital — Philadelphia;
Astor — San Francisco; Crown — Pittsburgh; Special At-
tractions— Seattle; Screen Guild — St. Louis; Equity —
Washington, D. C; Peerless Film Canada — Toronto —
Winnipeg — Montreal.

30

SHOWMEN'S TRADE REVIEW, December 4, 1948

Hollywood Newsreel

West Coast Offices — 6777 Hollywood Blvd., Hollywood 28. Calif. — Ann Lewis, Manager

PRODUCTION PARADE

By Ann Lewis

■milium

Yvonne DeCarlo was given the lead in Uni-
versal-International's "The Western Story."
Scheduled to start in January, it will precede
production of "Bagdad" for which Miss DeCarlo
had previously been announced as star. "West-
ern Story" will be made in Technicolor, pro-
duced by Robert Arthur and directed by Fred-
erick deCordova.

* * *

Paramount has placed "I Married a Dead
Man," newly purchased top story property, on
the slate for production start in April and as-
si?ned John Farrow as the director and Richard
Maibaum as producer. A top cast is planned for
this suspense melodrama by William Irish,
which goes into production early next year.

Producer-Novelist Niven Busch will produce
his recently completed screen story property,
"Daybreak," under his own Hemisphere Films
Banner. Picture is to be made in Mexico, with
San Luis Potosi, picturesque Mexican interior
city, as the main location site. Busch's recently
published novel "The Furies" was sold to Hal
Wallis, who is presently readying it for the
screen.

* * *

Mary Hatcher, the young lady who made her
film debut in Paramount's "Variety Girl," has
been borrowed from that studio by Columbia
for the feminine lead opposite Desi Arnaz in
"Night in Havana" which Ted Richmond will
produce.

* * *

Lindsley Parsons, Monogram producer, pres-
ently at work on the next Roddy McDowall
starring vehicle "Typee," is leaving for British
Samoa to scout locations for the film. All ex-
teriors are to be shot in Samoa, to give the pic-
ture authentic backgrounds.

Enid Markey, one of the old-timers in films,
has been signed by Universal-International to
play one of the key roles in Producer Chester
Erskine's "Take One False Step." Also signed
was Marsha Hunt, who returns to the screen
after an absence of a year on Broadway. Miss
Markey will play the part of a confused old .
lady who is the only person able to identify
William Powell, while Miss Hunt will portray
Star Shelley Winters' girl friend. Picture is
scheduled to roll in January.

* t- *

A first novel by Millard Lampell titled "The
Hero," has been purchased by Columbia for its
newest young star, John Derek. Buddy Adler
has been assigned to produce. Derek just finished
a leading role in the Humphrey Bogart picture
"Knock On Any Door," which Columbia plans
to release shortly.

^ * *
Frances and Albert Hackett have been as-
signed to script the MGM film "Father of the
Bride," from the novel by Edward Streeter.

* * *

Lloyd Bacon has signed a new long-term con-
tract with 20th-Fox and his first assignment

will be the directorial reins on "It Happens
Every Spring," the William Perlberg produc-
tion. Ray Milland and Jean Peters are to be
starred in the picture, with cameras scheduled to
grind about the middle of December.

Gottlieb Leaves WB
To Join Columbia

Producer Alex Gottlieb last week settled his
differences with Warner Bros., where his con-
tract had two years to go, and joined Columbia
Pictures on a straight year's contract, with no
options.

Gottlieb, who was associated with Warners
for nearly six years, went to Palm Springs to
confer with Harry Cohn, Columbia's chief,
after which he started on his new job.

Kaufman to Florida for
'Ruth Story' Certificate

Associate Producer Joe Kaufman will attend
the Baseball Awards Banquet in Sebring, Fla.,
on Dec. IS when, on behalf of Roy Del Ruth
Productions, he will receive from the Christian
Athletes' Foundation a Certificate of Commen-
dation for "The Babe Ruth Story," which Del
Ruth made for Allied Artists release. At the
same time, Babe Ruth will also be posthumously
awarded an honor.

Katharine Warren Added

Katharine Warren, recently signed by Colum-
bia as studio drama coach, has been cast for the
important role of Mrs. Burden in the Robert
Rossen production of "All the King's Men."

RKO Buys Novelette

RKO has purchased John Weaver's novelette,
"The Man Who Played Santa Glaus" as a ve-
hicle for Cary Grant, Betsy Drake. New title
will be "Christmas Gift."

Studio Roundup

From harness racing to romance was the
quick change for W. R. Frank's "Dan Patch"
last week when high winds blew the troupe of
80 principals and featured players back into
General Service Studios from Devonshire
Downs racetrack. John Hoyt, heretofore seen
in sophisticated characterizations, was cast as
an Indiana horsetrainer in the film because of
his unusual ability to mimic a true Hoosier
accent.

Warner Bros, over the weekend placed Jane
Wyatt in the leading feminine role opposite
Gary Cooper in their sole entry at this time,
"Task Force." The picture is back at the studio
after a month's location.

June Fulton, 18-year-old South Africa beauty
contest winner, arrived in Hollywood Nov. 29
to begin her term contract with Universal-
International. She makes her screen debut in
Donald O'Connor's "And Baby Makes Three,"
which rolls Dec. 6. Elizabeth Dennison, Uni-
versity of California's 1948 homecoming queen,
comes to Hollywood shortly to work in the same
picture. This is in keeping with U-I's recently
announced policy of screening college queens
for possible new talent. Still another "crowned
head" arrived last week, the first Eskimo girl
ever brought to town for a movie. She is
Quianna, recently chosen "Miss Alaska" in an
Eskimo beauty contest, and plays a featured role
in U-I's "Arctic Manhunt," which Director
Ewing Scott put before the cameras Monday.

Gov. Daniel Garvey of Arizona doubled as a
director for the first time this week when the
location unit of Columbia's out-door documen-
tary, "Greed," started camera activity in the
Superstition Mountains near Mesa, Ariz.,
actual locale of the story. (The picture was
formerly called "Bonanza!") Producer-director
S. Sylvan Simon turned over the megaphone to
the Governor for the initial sequence to cele-
brate the return of Hollywood troupes to Ari-
zona locations, following repeal of a law that
had kept them away.

A Mohawk Indian last week was assigned the
role of the Irish caretaker of Erin's famed

Living-Person Stories Good for Films—- Del Ruth

Life stories of living persons are fast becoming one of the most im-
portant sources of motion picture material, according to Roy Del Ruth,
producer-director of Allied Artists' "The Babe Ruth Story."

A few years ago autobiographies were viewed cautiously when con-
sidered for the screen, he said, but times have changed.

"Studios used to shy away from making autobiographies of living
personalities," Del Ruth explained in an exclusive SHOWMEN'S
TRADE REVIEW interview. "They figured that too many problems,
such as obtaining releases and the possibilities of law suits, were in-
volved. Then too, producers reasoned that it was easier to make a film
about a figure long deceased than to take chances on a living person."

Today, however,, the box-office "take" has shown how profitable it can
be to produce stories based on the lives of prominent persons, Del Ruth
maintains. At the present time the producer-director is negotiating for
rights to "The Life of Vincent Youmans," composer of many song hits.
He added that other film makers are preparing screen stories on the
careers of New York's Mayor William O'Dwyer and two ex-Gotham mayors. Del Ruth's
next production for Allied Artists will be "Red Light." If a suitable subject can be found, he
confided to SHOWMEN'S, he plans to do another screen autobiography similar to "The
Babe Ruth Story," but about a person in another field. — JAY GOLDBERG.

Roy Del Ruth

SHOWMEN'S TRADE REVIEW, December 4, 1948

31

LONDON OBSERVATIONS

"Eoy&l Command Stars' Fine Goodwill Ambassadors;
Korda Product Still Without U. S. Distribution Deal

PICTURES STARTED LAST WEEK

COLUMBIA. All the King's Men — Principals:
Brodetick Crawford, Joanne Dru, John Ireland.
Director, Robert Rossen.

MONOGRAM. Riverboat Rhythm — Principals:
Jimmie Davis, Joel Marston, Veda Ann Borg.
Director, Derwin Abrahams.

REPUBLIC. Hideout — Principals: Lloyd Bridges,
Adrian Booth, Alan Carney. Director, Phil
Ford.

SELZNICK REL. ORG. The Third Man (shooting
in Vienna) — Principals: Joseph Cotten, Valli,
Orson Welles. Director, Carol Reed.
20th CENTURY-FOX. Slattery's Hurricane —
Principals: Linda Darnell, Veronici Lake, Rich-
ard Widmark. Director, Andre DeToth.
UNIVERSAL-INTERNATIONAL. Gambling Lady
— Principals: Barbara Stanwyck, Robert Pres-
ton, Stephen McNally. Director, Michael Gor-
don.

Arctic Manhunt — Princip-ls: Mikel Conrad,
Carol Thurston. Director, Ewing Scott.

TITLE CHANGES

"Bonanza!" (Col.) now GREED; "One Woman"
(Para.) now CHICAGO DEADLINE; "Dan Patch"
(UA) now THE GREAT DAN PATCH; "The Long
Denial" (RKO) now A WOMAN'S SECRET.

Blarney Castle in Paramount's currently shoot-
ing Bing Crosby starrer, "Top O' the Morn-
ing." He is Gus Taillon, who has been Barry
Fitzgerald's standin for a decade. Another un-
usual casting at that lot came when "Wee"
Willie Davis, professional wrestler, went before
the lenses as the king's wrestler in "Samson
and Delilah." He is seven feet tall and weighs
350 pounds. However, RKO claimed the "sea-
son's most remarkable assignment" when Lou
Nova, ex-heavyweight contender (boxing, that
is), played a Southern California Santa Claus,
wilting under the heat of the holiday sun, for
"It's Only Money."

Producer William Perlberg sent 20th Century
Fox's "Slattery's Hurricane" troupe to Florida
this week to start shooting. Further away,
David O. Selznick and Sir Alexander Korda
started the first of four Selznick-Korda pro-
ductions to be made in Europe ; this one, "The
Third Man," is at work in Vienna. Josph Cot-
ten and Valli are there, with Orson Welles
having come over from Italy. Carol Reed is
producing and directing the picture, which has
been given full approval by the four Allied
Powers in the Austrian capital.

Enterprise put "Force of Evil" back before
the lensmen at California Studios for several
days of added scenes, although the picture has
already had three sneak previews. John Garfield
headed the contingent on the Bob Roberts Pro-
duction for MGM release ; it started last July.

Metro, itself, is using two first units simul-
taneously on "Neptune's Daughter." While
Eddie Buzzell directs story sequences, Jack
Donohue stages musical numbers on an adjoin-
ing sound stage. The stars gravitate back and
forth between the two units as needed, with the
system resulting in the film being three days
ahead of schedule at this early juncture.

'Red River' Voted
Best-Directed Film

Howard Hawks' "Red River," released
through United Artists, has been voted as the
best directorial achievement for the three-month
period ended Oct. 31, by the Screen Directors
Guild.

Piazza Resigns

Ben Piazza, casting director at RKO Radio
for the past eight years, will resign this month,
the studio has announced. The studio has also
relieved John Cromwell of the director's assign-
ment for "I Married a Communist" and is ne-
gotiating a settlement of his contract. The much-
po>tponed picture is scheduled to start next year.

By JOCK MacGREGOR

Whoever selected the American stars for

the Royal Command Film Performance has
done a fine public relations job. Charming, in-
telligent and diplomatic, they are admirable
ambassadors for the film city and should do
much to restore the good-

will which has been wan-
ing of late. •

No less successful was
the reception for their ar-
rival. Every precaution
was taken against gate-
crashers, with the result
that one could move
around comfortably re-
newing old acquaintances
and making new friends.
Success of the evening-

was unquestionably Billy

De Wolf who got a great Jock MacGregor

hand. Hard on his heels for popularity were
Alan Ladd, Joan Caulfield and Virginia Mayo
who received my personal bouquet for recog-
nizing me from my STR photo. Myrna Loy,
Cary Grant, Ann Sheridan and Robert Taylor
were among those who could not attend the
party.

Patricia Neal draws a special paragraph. She
was the center of much critical interest, for she
has yet to be seen on the British screen and is
to make "The Hasty Heart" at Elstree. She
passed with honors and that is important, for
there is a growing caginess over visiting artists
filming here.

British stars were well represented. Always
at her best at these often rather strained affairs
is Anna Neagle who puts the pressman really at
his ease. Valerie Hobson, Margaret Lockwood
and Jean Simmons were others to add charm
and color to the proceedings while Robert Donat,
making one of his rare appearances at such a
function, was amused to learn that Alan Ladd
had once turned down a bit part in his "Count
of Monte Cristo." At least one bumptuous young
lady got a very cold welcome.

There was a great turnout of trade personali-
ties to be welcomed by R. C. Brombead, David
Griffiths and Sir Alexander Korda on behalf of
the Cinema Trade Benevolent Fund, which is
the benefiting charity. C. J. Latta and Jack
Goodlatte headed the Associated British con-
tingent, while Teddy Hinge, Southan Morris,
Sol Sheckman and Mick Shipman were con-
spicuous among the showmen. John Woolf, Dave
Coplan, George Minter, Robert Wolff and
William Gell- were among those representing
Wardour Street renters.

The atmosphere of friendship so permeated
the proceedings that rival cine union bosses
Tcm O'Brien and George Elvin were even chat-
ting without raised voices. It was after nine
b fore the party broke up and it was notable
that the American stars were among the last to
leave.

* * *

Whenever a story breaks there are film
boys who will peer between the lines and often
find implications where none exist. They delight
in imagining a political slant.

They have been trying to make something out
of J. Arthur Rank's decision to close the Isling-
ton Studios where Betty Box has made some
of the most successful and economic produc-
tions. JARO states it is possible in future for

more pictures to be made in fewer studios. You
will recollect that a couple of years ago, when
people were screaming for new stages to be
built, STR was of the opinion that if the pro-
ducers kept to schedule there would be plenty
of room for all. Now output is up and many
lots are without tenants or plans.

Sydney Box, incidentally, was an admirable
host at the Gainsborough Studio staff party at
the Hammersmith Town Hall and there is no
doubt of the regard in which his employes hold
him. There was an excellent turnout of stars
and executives. Box has appointed Geoffrey
Foster, f ormer manager of the Regent Brighton,
to the Shepherd's Bush publicity desk, to the
annoyance of quite a few publicists — not his
colleagues, but those working in other firms.
It would not be a bad idea for some cinemana-

gers to be appointed associated producers.

* * *

The "boys who look between the lines,"

incidentally, are delighted to find that Olga
Edwards, wife of Nicholas Davenport of the
Film Finance Company's committee, is on
Korda's artist roster. Though the contract was
signed some time back, she has not starred in
a film.

Korda must be worried these days, for he
has no set U. S. release for his output. While
there was trumpet blowing when he made the
20th-Fox deal, there was comparative silence
when it ended. "Fallen Idol" (re-titled "The
Eyewitness") goes to SRO, but "Winslow Boy"
and "Bonnie Prince Charlie" have no American
home. He has reciprocal arrangements with
Selznick and Goldwyn for some offerings. To
confuse issues, Myrna Loy's picture is titled
"That Dangerous Age" here and "Case of Lady
Camber" in the U. S.

Bowing to the hatchet men of the critics'
circle, he has sliced a hunk out of "B. P.
Charlie," but after the trade show of the new
version I heard a showman remark "It shouldn't
be too bad when they cut it." The only amend-
ment I have to my original review (STR, Nov.
13, p. 13) is: the running time is now 124 mins.

* * *

There are few more versatile film men

than John Paddy Carstairs, director, author and
adventurer. Currently he has an exhibition of
his painting in a London sakn. To the movie
critic they may lack action but they do reveal
his artistic flair.

* *

Owing to "unforeseen circumstances," the

allegedly comic interlude in the latest issue of
the BBC's "Picture Parade" was not broadcast.
I have an idea as to whose foot was put down.

Roach, Jr., Signs Erwins
For Television Series

Hal Roach, Jr. has signed Stuart Erwin and
June Collyer (Mrs. Erwin) to star in a series
of comedy television features to be made at the
Culver City studios. The half-hour subjects will
concern the exploits of the Erwin family, with
a teen-age son and daughter to be added to the
cast from motion picture ranks.

The Roach-Erwins deal is believed to mark
the first entrance of major screen personalities
into regularly scheduled television production.
Roach, Jr., is completing preparation of five
separate video series which will incorporate top-
ranking stars and major story properties.

32

SHOWMEN'S TRADE REVIEW, December 4, 1948

Regional Newsreel

(Continued from Page 29)
I he Star, Gem and Lyric theatres have
changed from subsequent-runs to first-runs.
Universal - International Division Manager
Foster Blake spent several days here, then re-
turned to the west coast. Twentieth- Fox Man-
ager Charles Walker has been selling in Idaho
and northern Utah.

Navajo Indians quit their railroad jobs in the
Monument Valley area to appear as extras in
Argosys "She Wore a Yellow Ribbon." Dressed
in feathers, skins and moccasions, they evoked
roars of laughter from the fellow Navajos.
Here for the filming, now completed on loca-
tion, were Star John Wayne and Writers
James Warner Ballah, Laurence Stallings and
Frank Nugent. The latter did the screenplay
for "Fort Apache."

DALLAS

The Gay Theatre here has been renamed the
Coronet by Alfred N. Sack, who lias leased the
house for a five-year period and will institute
an art film policy with the Italian "Paisan."

With Bonita Granville. Rod Cameron, and
Don Castle, its stars, appearing in person, Jack
Wrather's "Strike It Rich" had its Dallas pre-
miere at the Majestic Dec. 3. The world pre-
miere was Nov. 26 in Tyler, Tex.

ADVANCE DATA

On Forthcoming Product

The Law of the Barbary Coast (Columbia) Principals:
Robert Shayne, Adele Jergens, Stephen Dunne. Di-
rector, Lew Landers. A drama of the 1880s in San
Francisco involving a young man who is murdered by
a gang; his death is avenged by his sister, who dis-
guises herself as a dance-hall girl and uncovers evi-
dence needed to convict the vice king.

Miss Mink of 1949 (20th-Fox) Principals: Jimmy
Lydon, Lois Collier. Director, Glenn Tryon. When a
girl wins a mink coat in a radio contest, her troubles
start ; finally, all disputes are settled, after the coat is
torn to shreds, and the girl's husband promises to buy
her another one.

The Green Promise (Glenn McCarthy) Principals :
Walter Brennan, Marguerite Chapman, Robert Paige.
Director, William D. Russell. A story of the 4-H
Clubs, with an opinionated farmer saved by members
who arrive just in time to reclaim his farm from an
earth slide.

The Crime Doctor's Diary ( Columbia) Principals :
Warner Baxter, Stephen Dunne, Lois Maxwell, Adele
Jergens. Director, Seymour Friedman. After the Crime
Doctor gains a parole for a man who was framed, he
has to again save the innocent man from another
frame-up caused by the man's supposed girl friend out
of jealousy.

Blondie's Big Deal (Columbia) Principals: Penny
Singleton, Arthur Lake, Larry Simms. Director, Ed-
ward Bernds. When Dagwood invents a fireproof
paint, he is sure it will win the contract for the new
school building; but fly-by-night contractors switch
the paint. Eventually, the crooks are caught.

VIEWS ON NEW
SHORT SUBJECTS

SYMPHONY OF A CITY (20th-Fox— 8801 ) Movie-
tone Specialties. 11 mins. This Rudolph Carlson pro-
duction depicts the actions and behavior of the people
in a typical European city as they go about their daily
tasks. There is no narration, the film being carried
by pantomime and sound. Release date : September.

OLYMPIC WATER WIZARDS (20th-Fox— 8305)
Movietone Sports Review. 9 mins. Members of the
Olympic swimming team that won first place perform
some of their stunts at famous Silver Springs, Fla.
Among those appearing are Brenda Helser, Billie
Atherton, Suzanne Zimmerman, Katherine Rawls, Zoe
Anne Olsen, Patricia Eisner, Marilyn Sahner and Ann
Curtis. Mel Allen narrates. Release date: Oct. '48.

FREE ENTERPRISE (20th-Fox— 8526) Terrytoon
in Technicolor. 7 mins. Heckle and Jeckle, the talking

magpies, try to sell electric drills to prison inmates.

Thev themselves land in jail for their fat-headed scheme.

After much ado they escape, only to be captured again

when fate turns against them. Release date : Oct. '48.

THE MYSTERIOUS STRANGER (20th-Fox— 8525)
Terrytoon in Technicolor. 7 mins. This .Mighty Mouse
creation has to do with a circus, a trapeze artist, a
mustachioed villain and a stranger who saves the gal
and brings the house down. You guess who he is.
Release date : Oct. '48.

THE HARD BOILED EGG (20th-Fox— 8524) Terry-
toon in Technicolor. 7 mins. The Coo Coo bird is the

COMIC BOOKS

COMIC BOOKS available from world's largest and
eldest theatre distributor. Best title and latest issues in
stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

SOS IS DRIVE IN HEADQUARTERS— 180 Ampere
Arclamps, $795.00 a pair; complete sound projection
outfits, $1,995.00 up; New 500 Watt Western Electric
Booster Amplifiers, $650.00; New Dual in car speakers
with junction box and transformer, $16.75; new drive-
way entrance and exit signs, illuminated, $22.50; Burial
Cable, 6c ft.; Super Snaplite fl.9 lenses increase light
25%, from $150.00; 40" Weatherproof reflex horns com-
plete, $39.75. S.O.S. Cinema Supply Corp., 602 W.
52nd St., New York 19, N. Y.

FOR SALE

978 BRAND NEW INTERNATIONAL CHAIRS.

Fabrics backs and leatherette cushioned bottoms. Real
Bargain. A. L. Matreci, Uptown Theatre, 4938 Delmar
Blvd., St. Louis 8, Mo.

NEW EQUIPMENT

FOR THE BEST GOOD SOUND, PROJECTION
EQUIPMENTS, and All Supplies for Modern The-
atres, Everywhere, at Big money savings. Satisfaction
Guaranteed! Write: American Theatre Supply Co.,
Inc., 1504— 14th Ave. at E. Pike, Seattle 22, Wash.

PAIR SIMPLEX ACME SOUND PROJECTORS,
arc with 5 Point Bases, new condition, $765.00. Pair
Simplex. Double Bearing, Rear Shutter, 3 Point Bases,
R.C.A. Sound Heads, Reasonable. P. Sabo, 916 N. W.
19th Ave., Portland, Ore.

ONE GOOD DEAL LEADS TO ANOTHER— Ex-
hibitors keep coming back here for more — Fifteen
Ampere Rectifier Bulbs, $4.95 ; Vinylite plastic flame-
proof sound screen, sq. ft., 3954c; Weber Syncro
Dynamic dual sound projection outfit, coated lenses,
1 KW arcs, rectifiers, RCA amplifier and two way
speakers, worth $3,000.00, $2,295.00; Masonite marquee
letters, 3 5c up; RCA 868 replacement Photocells,
$1.95; Replacement parts for Simplex, 40 per cent off;
Simplex BB Movements, $61.20; Splicers, $4.25;
1000 W T-20 Mogpref. C-13D, $3.95; 1500 W, $5.95;
Soundfilm amplifiers, including record player, $124.75.
S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.

SITUATION WANTED

LOS ANGELES AND LONG BEACH LICENSED
PROJECTIONIST AVAILABLE for NEW theatre
or Drive-in. Experienced, competent, conscientious
technician. BOX 630WLA, MARVISTA, CALI-
FORNIA.

STUDIO AND PRODUCTION EQUIPMENT

HOLLYWOOD AND POINTS EAST BUY FROM
SOS — 2V plastic storage batteries, new, $1.95; Unit
Eye Shuttle for Belhowell, $650.00; Bardwell McAlister
5000W Skypans, $111.75; Dinkie Inkies, $11.95; Baby
Keglites, $54.75 Baby Boomlites, $114.50; 2000W
Junior Spots, $129.50; Double Broads, $114.65;
Houston K1A 16mm processors, $3,485.00; Belhowell
35 mm sound printer, $2,750.00; 1/12HP 110V Syn-
chronous Motors, new $57.50; B. Maurer Variable
Density Recording Outfit, $2,275.00; Wall Single Sys-
tem Recording & Studio Cameras, magazines, lenses,
amplifier, mike, power supply, etc., rebuilt, $3,750.00;
Simplex 4 Star Preview Magazines, $395.00; 35mm
Threeway Sound Moviola, rebuilt, $895.00. Send for
latest Catalog. S.O.S. Cinema Supply Corp., 602 W.
52nd St.. New York 19, N. Y.

THEATRE FOR LEASE

LARGE 900 SEAT DOWNTOWN GRIND HOUSE
located on busy street in Denver, Colorado. $20,000
buys 14-year lease. Cinema Amusements, Inc., 1756
Broadway, Denver, Colorado.

THEATRES FOR SALE

THROUGHOUT MIDWEST, SOUTHWEST
LARGEST ASSORTMENT. Leak, 3422 Kinmor.
Dallas; 1109 Orchardlane, Des Moines, Iowa.

newest Terrytoon invention — a pest who makes life
miserable for the Fox. The latter mistakes the Coo
Coo for a possible omelette and soon regrets his error
during a wild tussle in which he is worsted. Release
date: Oct. '48.

GAUCHO FIESTA (U-I— 3347) Variety View. 9

mins. Shots of the beautiful city of Montevideo, Uru-
guay shows the main streets and plazas at the time of
the annual fiesta staged by the gauchos (cowboys to
you). Ot interest is a game of pato, which combines
polo with basketball and calls for remarkable horse-
manship. Are you listening, Madison Square Garden?
Release date: 8/16/48.

THEATRE GAMES

PUT A ZIP IN YOUR BANK NIGHT OR GIVE-
AWAY. Give away Consultation Prizes by QUIZ.
Order this special written "MOVIE STAR QUIZ
BOOK." Enough material for a full year. Descrip-
tions of famous people and answers. Complete — Only
$5.00 post-paid. SOLD EXCLUSIVELY TO THE-
ATRES. Movie Quiz Co., Box 201, Coshocton, Ohio.

DIE CUT BINGO CARDS— $3.00 per 1,000. 1-75,
1-100. Screen Dial $20.00. S. Klous, c o Showmen's
Trade Review, 1501 Broadway, New York 18. N. Y.

FOR YOUR BINGO GAMES. Controlled or un-
controlled, die cut, play right, oriced right. Samples on
request. Premium Products, 354 W. 44th St., New
York 18, N. Y.

THEATRE PREMIUMS

GIVE-AWAYS FOR KIDDIE SHOWS. Magnifying
Glasses $20.00, Metal Junior Police and Sheriff Badges
$28.00, Comic Books $25.00, Cut-Out Funny Faces
$10.00. Prices quoted per thousand pieces. F.O.B. New
York. Enclose check with order. Sample assortment
$1.00. Fleischmann & Haskell, 2020 Broadway, New
York 23, N. Y.

THEATRE SEATING

THE SEATS OF THE MIGHTY— and a mighty
good deal SOS gives you — 422 Stafford fully uphol-
stered padded back boxspring seats, all red plush, ex-
cellent, $5.25; 350 American panelback boxspring seats,
newly reupholstered, $5.25; "239 Heywood panelback
boxspring seats, newly reupholstered, $5.95; 200 An-
drews fully padded backs, boxspring seats, newly
upholstered, $6.50. Plenty others — get Chair Bulletin
15. S.O.S. Cinema Supply Corp., 602 W. 52nd St.,
New York 19, N. Y.

USED EQUIPMENT

SMALL TOWN EXHIBITORS! WE GIVE YOU
MORE FOR LESS! Complete booth equipment Sim-
plex rear shutter projectors, Peerless lamphouses, rec-
tifiers, RCA sound system, excellent, a steal at $975.00;
DeVry XD projectors at lowest price in the industry —
write us; Powers mechanisms, rebuilt, $114.50; Series
II lenses, pair, $35.00; RCA rotary stabilizer sound-
heads, rebuilt, pair, $395.00; What do you need?
STAR CINEMA SUPPLY COMPANY, 459 West
46th Street, New York 19, N. Y.

PAIR HOLMES EDUCATOR 35-MM. PROJEC-
TORS. Factory rebuilt complete with baby strong
lamps, rectifiers, bases, amplifier, speaker, guaranteed
$995.00. Simplex rear shutter mechanisms rebuilt
$187.50 each. RCA PG134 sound system with Lansing
speakers factory rebuilt like new $795.00. Columbia
Sound Service, Box 27, Charleston, W. Va.

DUAL DEVRY XD TRANSPORTABLE PROJEC-
TORS with 3000' magazines, lenses, 1000W lamps,
amplifier, speaker, Rebuilt, $595.00; Rebuilt Roth
50/100A Generator, $395.00; RCA low frequency folded
baffles, worth $300.00, $99.75; Dual Simplex Acme Arc
Sound Projector outfit, complete, $1,295.00; Simplex
Rear Shutter Mechanisms, excellent, $195.00; other
Simplexes from $69.50; Dual Holmes $667.50; DeVry
Late XDC Theatre Sound Projection outfits with low
intensity lamps, $1,995.00; with 1KW arcs $2,495.00.
Get our 1949 Catalog. S.O.S. Cinema Supply Corp.,
602 W. 52nd St., New York 19, N. Y.

SOS REMOVES THE GUESS FROM USED
EQUIPMENT — Nothing leaves here unless it's abso-
lutely right. 50,000 Customers the world over built SOS
and keep buying here since 1926 because they get fair
treatment and their money's worth. Send for 1949
Catalog. S.O.S. Cinema Supply Corp., 602 W. 52nH
St., New York 19, N. Y.

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Proj. from
$195.00 up. Eyemo 35mm Cameras $245.00 up
Arriflexes $725.00 up. Mitchell Outfit Complet*
$6000.00. Write for Lists. Camera Mart, Inc., 70 W
45th St., New York, N. Y.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertions
tor the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwise
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues )
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S TRADE REVIEW

Title

Company

Abbott & Costello Meet Frankenstein.U-I

Accused, The Para.

Act of Violence MGM

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Affairs of a Rogue Col.

Affairs of Adelaide, The 20th-Fox

Africa Screams UA

Air Hostess Col.

Alaska Patrol FC

Alias Nick Beal Para.

All My Sons U-I

All's Well Ind.

All the King's Men Col.

Amboy Dunes, The U-I

An Innocent Affair UA

An Old-Fashioned Girl EL

Angel in Exile Rep.

Angel on the Amazon Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

Arctic Manhunt U-I

Are You With It? U-i

Arizona Ranger RKO

Arkansas Swing, The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger EL

B

Babe Ruth Story, The Allied

Bad Boy Allied

Bad Men of Tombstone.., A A

Bad Sister U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th-Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Beyond Glory Para.

B. F.'s Daughter MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bitter Victory Para.

Black Bart U-I

Black Eagle, Story of a Horse Col.

Blanche Fury EL

Blonde Ice FC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

Blood on the Moon RKO

Bodyguard RKO

Bomba, the Jungle Boy Mono.

Borrowed Trouble UA

Boston Blackie's Chinese Venture. . Col.

Boy With Green Hair, The RKO

Bribe, The MGM

Bride of Vengeance Para.

cSroken Journey EL

Brothers, The U-I

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bush Christmas U-I

Calamity Jane & Sam Bass U-I

Calendar, The EL

Campus Sleuth .. Mono.

Canadian Pacific 20th-Fox

Canon City EL

Casbah U-I

Caught MGM

Champion Independent

Checkered Coat, The 20th-Fox

Chicago Deadline Para.

Chicken Every Sunday 20th-Fox

Clay Pigeon RKO

Cleopatra Arms WB

Code of Scotland Yard Rep.

Colorado Territory WB

Connecticut Yankee. A Para

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Tiilx Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Production or
Block Number, (SP in this column indicates Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Office
Slant: b. Asterisk follovjing title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor. *C: Cinecolor, *M: Magnacolor,

•U: Trucolor, *V: Vitacolor. Audience Classification U
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis In-
dicate type of story in accordance with following key

(B) Biographical
(D) Drama

(G) Gangster

(H) Horror
(My) Mystery

(C) Comedy
(Doc) Documentary
(M) Musical
(W) Western
(Wo) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS

Time Rel.

CURRENT Mins. Date Refer to

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 111... 9/6/48 b7/24/48

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/15/48 b5/l/48

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 b2/7/4l

6 Smart Woman (D> A B. Aherne-C. Bennett-B. Sullivan 93... 4/30/48 b3/13/4»

Strike It Rich (D)F R. Cameron-B. Granville-D. Castle 81 ... 11/26/48 ...bll/27/48

COMING

Bad Boy Nolan-Wyatt-Murphy-Gleason

Bad Men of Tombstone B. Sullivan-M. Reynolds-B. Crawford..

Stampede Rod Cameron-Gale Storm

When a Man's a Man G. Madison-R. Calhoun-G. Storm

74. . .12/15/48 ....a8/21/48

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling

Deadline Sunset Carson-Pat Starling 64... 4/15/48

Look-Out Sister Louis Jordan 67... 9/15/48

Rio Grande Sunset Carson-Evohn Keyes

Stallion Canyon *U K. Curtis-C. Cotton-S. Fisher 1/15/49

Sunset Carson Rides Again Sunset Carson-Pat Starling 10/1/48

Sunset Carson Strikes Back Sunset Carson-Evohn Keyes

COLUMBIA

CURRENT

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart

Best Man Wins (C)F E. Buchanan-A. Lee-R. Shayne

Black Arrow, The (D)F L. Hayward-J. Blair-G. Macready.

Black Eagle (W)F W. Bishop-V. Patton-G. Jones

Blondie's Reward (C)F Singleton-Lake-Simms-Kent

Coroner Creek *C (D)A R. Scott-M. Chapman-G. Macready.

Fuller Brush Man, The (C)F Red Skelton-Janet Blair

Gallant Blade, The *C (D)F L. Parks-M. Chapman-V. Jory

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker

I Surrender Dear (M)F Gloria Jean-David Street

Lady from Shanghai, The (My)A Rita Hayworth-Orson Welles

Leather Gloves C.

Loves of Carmen, The *T (D) A R

Lulu Belle (D) D

Mating of Millie, The (C)F G

My Dog Rusty (D)F T.

Port Said (D)A Gloria Henry-William Bishop

Racing Luck (D)F G. Henry-S. Clements-D. Bruce

63.
75.
76.
76.
67.
90.
93.
81.
66.
67.
87.

Mitchell-J. Nigh-B. Edwards 75.

Hayworth-G. Ford-R. Randell 98.

Lamour-G. Montgomery- A. Dekker. 87.

Ford-E. Keyes-R. Randall 87.

Donaldson- J. Litel-J. Lloyd 67.

69.
66.

. . 7/29/48

..5/6/48 D5/22/48

..Aug. '48 b7/3/4»

..9/16/48 ....bll/13/48

..6/3/48 b8/21/48

..July '48 b6/5/«

..June '48 b3/8/«

..Nov. '48 ...blO/16/48

..9/9/48 b8/14/4l

..10/7/48 b9/4/48

..May '48 ....D4/17/4I
-.11/11/48 ....a6/12/48
..Oct. '48 b8/21/48

.Aug. '48

.Apr. '48

.b6/12/48

.b3/13/48

Return of October, The *T (C)F G. Ford-T. Moore-A. Sharpe 89.

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel 58.

Singin' Spurs Hoosier Hot Shots-Patricia White 62.

Strawberry Roan, The *C (W)F G. Autry-G. Henry-J. Holt 79.

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76.

Trapped By Boston Blackie (M) C. Morris- J. Vincent-R. Lane 67.

Triple Threat (D)F Top Pro Football Players 70.

Untamed Breed, The *C (W)F S. Tufts-B. Britton-G. Hayes 79.

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91.

COMING

.4/8/48 b6/12/48

..4/15/48 b5/15/48

..Nov. '48 ...bll/13/48

.Nov. '48 ...blO/23/48
..10/21/48 . ...b7/31/4as

.9/23/48

.Aug. '48 b4/24/48

.7/8/48 b7/10/48

..5/13/48 b6/19/48

..9/30/48 b9/18'4r

..Oct. '48 bll/20/48

.Sept. '48 b9/4/48

Affairs of a Rogue (D)A Jean-Pierre Aumont-Joan Hopkins 111 D5/8/4I

Air Hostess G. Henry- W. Wright-R. Ford all/13/48

All the King's Men B. Crawford-J. Dru-J. Ireland

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/41

Blondie's Big Deal P. Singleton- A. Lake-L. Simms

Blondie Hits the Jackpot Penny Singleton- Arthur Lake

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al/10/41

Blondie's Secret Singleton-Lake-Kent-Simms a7'3'4P

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/4l

Crime Doctor's Diary Warner Baxter-Lois Maxwell

Dark Past, The William Holden-Lee J. Cobb a7/10/48

Devil's Henchmen, The W. Baxter-M. B. Hughes-M. Mazurki

Greed G. Ford-I. Lupino-E. Buchanan

Her Wonderful Lie Janis Carter-Marc Piatt

Home in San Antone R- Acuff-J. Thomas-Smoky St. Boys

Jolson Sings Again *T Parks-Hale-Donath-Demarest

Jungle Jim Johnny Weissmuller- Virginia Grey a9/18/48

Knock On Any Door H. Bogart-J. Derek-S. Perry a9/18/48

Ladies of the Chorus A. Jergens-R. Brooks-M. Monroe a7/3/*J

Law of the Barbary Coast R- Shayne-A. Jergens-S. Dunne

Loaded Pistols Gene Autry-Barbara Britton a7/3/4J

Lone Wolf and His Lady, The Ron Randell- June Vincent a9/ll/48

Lost One, The (O)A Nelly Corradi-Gino Mattera 84 h4'3'4»

Lost Tribe, The Johnny Weissmuller-Elena Verdugo all/13/48

Make Believe Ballroom A. Jarvis-R. Warrick-J. Dorsey all/6/48

Man From Colorado, The *T (W)A G. Ford-W. Holden-E. Drew 99 bll/20/48

Manhattan Angel G. Jean-R. Ford-A. Tyrrell ..a6/12/4t

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/48

Mutineers, The Jon Hall-Adele Jergens

Riders of the Whistling Pines Gene Autry-Jimmy Lloyd a7/31/4f

Rough Sketch Jennifer Jones- John Garfield

Rusty Saves a Life T. Donaldson-G. Henry-S. Dunne a7.10/4*

Shockproof Cornel Wilde-Patricia Knight a9/25/48

Slightly French Lamour-Carter-Parker-Ameche a5/8/4>

Smoky Mountain Melody Roy Acuff-Smoky Mountain Boys

Song of India Sabu-T. Bey-G. Russell »7/3l /«»

Undercover Man G. Ford-N. Foch a7/31/48

Walking Hills. The R. Seott-E. Raines-W. Bishop a7/3/48

Wild Bill Doolin R. Scott- J. Ireland-N. Beery, Jr

Westerns

Blazing Across the Pecos Charles Starrett-Smiley Burnette 55... 7/1/48

Challenge of the Range Charles Starrett-Smiley Burnette

Desert Vigilantes Charles Starrett-Smiley Burnette

El Dorado Pass Charles Starrett-Smiley Burnette 10/14/48

Laramie Charles Starrett-Smiley Burnette

Phantom Valley Charles Starrett-Smiley Burnette 52. . .2/19/48

Quick On The Trigger Charles Starrett-Smiley Burnette

Crail to Laredo C. Starrett-S. Burnette- J. Bannon 54... 8/12/48

Vest of Sonora Charles Starrett-Smiley Burnette 55. . .3/25/48

Whirlwind Raiders Charles Starrett-Smiley Burnette 54. . .5/1.3/48

EAGLE LION

CURRENT

.10/10/48 D7/31/48

.5/19/48 &4/17/48

.10/17/48 ....D9/11/48

.9/12/48 D4/24/48

.6/30/48 D6/26/48

.6/9/48 blO/9/48

.4/24/48 D5/22/48

.Nov. '48 ...bll/13/48

.8/30/48 D8/14/48

.9/19/48 D9/4/48

.8/8/48 D7/31/48

.Nov. '48 ...blO/30/48

.6/23/48 D6/19/48

.Nov. '48 ...bl0/16/48

.4/17/48 b4/10/48

.7/28/48 b7/3/48

.9/12/48 b9/18/48

.5/5/48 b7/17/48

.5/26/48 b5/22/48

.4/3/48 b4/3/48

.7/2/48 b7/24/48

.Aug. '48 b8/7/48

.6/2/48 b5/15/48

»05 Adventures of Gallant Bess *C (D)F C. Mitchell-A. Long-F. Knight 73..

m Assigned to Danger (My) G. Raymond-N. Nash-R. Bice 66..

906 Behind Locked Doors (D) A L. Bremer-R. Carlson-D. Fowley 61..

Broken Journey (D)A P- Calvert-M. Grahame-F. L. Sullivan.. 89..

826 Canon City (Doc) A 6. Brady-J. Corey-W. Bissell 82..

824 Close-Up (D) A A. Baxter-V. Gilmore-R. Kollmer 83..

720 Cobra Strikes, The (My)F S. Ryan-R. Fraser-L. Brooks 61..

910 He Walked By Night (Semi-Doc) A R. Basehart-S. Brady-R. Roberts 80..

904 Hollow Triumph (D)A Paul Henreid-Joan Bennett 83..

903 In This Corner (D)F S. Brady-A. Shaw-J. Millican 6iy2

831 Lady at Midnight (My)F R. Denning-F. Rafferty-J. Searle 61..

907 Let's Live a Little (C)A H. Lamarr-R. Cummings-A. Sten 85..

d25 Mickey *C (C)F L. Butler-B. Goodwin-I. Hervey 87..

908 Million Dollar Weekend (D)F G. Raymond-S. Paull-F. Lederer 73..

919 Noose Hangs High (C)F Abbott-Costello-Downs-Calleia 77..

901 Northwest Stampede *C (C)F J. Leslie-J. Craig-J. Oakie 76..

902 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136..

813 Open Secret (D) A J. Ireland-J. Randolph-R. Bohnen 70..

822 Raw Deal (D) A D. O'Keefe-C. Trevor-M. Hunt 79..

816 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn 102..

829 Shed No Tears (D) A W. Ford-J. Vincent-R. Scott. . 70..

827 Spiritualist, The (D) A T. Bey-L. Bari-C. O'Donnell 79..

823 Sword of the Avenger (D) A R. Del Gado-Sigrid Gurie 72..

COMING

An Old-Fashioned Girl G. Jean- J. Lydon-F. Rafferty

Big Cat, The «T L. McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D) A V. Hobson-S. Granger 95 b3/20/48

Calendar, The (C)A Greta Gynt-John McCallum 79 b6/5/48

Counselor at Gun-Law *C J. Bannon-P. Stewart-E. Lynn

Esther Waters (D) A Kathleen Ryan-Dirk Bogarde 108 blO/2/48

It Always Rains on Sundays G. Withers-J. Warner 92 bll/29/47

Man Wanted Anabel Shaw-Robert Lowery

Mr. Pemn and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt 92 b8/28/48

*28 Oliver Twist (D)F R. Newton-A. Guinness-K. Walsh 116 b7/3/48

Parole Turhan Bey-Michael O'Shea a8/21/48

Sp. Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer 133 b7/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz all/6/48

Reign of Terror r. Cummings-A. Dahl-R. Basehart all/6/48

Ride, Ryder, Ride Jim Bannon-Peggy Stewart

Saraband for Dead Lovers *T (D) A S. Granger-F. Rosay-J. Greenwood 94 blO/2/48

Sleeping Car to Trieste (D) A Jean Kent- Albert Lieven 95 bll/6/48

Strange Mrs. Crane, The (D) A M. Lord-R. Shayne-P. Watkin 59 blO/30/48

Tulsa T S. Hayward-R. Preston-P. Armendariz alO/2/48

Westerns

SUn,Flg,n^r Lash LaRue-Fuzzy St. John-Mary Scott al2/18/47

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54... 4/10/48 b3/27/48

857 Prairie Outlaws E Dean-R. Ates-J. Holt 57... 5/12/48

858 Tioga Kid, The (W)F h. Dean-R. Ates-J. Holt 54...S/17/48 b3/20/48

855 Westward Trail. The (W)F E. Dean-R. Ates-P. Planchard afi 3'13/48 . b3/13/48

FILM CLASSICS

Alaska Patrol Richard Travis-Helen Westcott

Appointment With Murder (My)F John Calvert-Catherine Craig

tflonde Ice (D)A Leslie Brooks-Robert Paige.

Daughter of Ramona *C P. Reed-M. Vickers-D. Woods .'

Devils Cargo (M) A j. Caivert-R. Hudson-R. Karns.. ..

Inner Sanctum (D)A Mary Beth Hughes-Charles Russell..

Miraculous Journey *C (D)F R. Calhoun-A. Long-V Grey

Money Madness H. Beaumont-F. Rafferty-H. Warded:

e? f Jr "\ Gene Raymond-Sigrid Gurie

State Department (File 649) *C Lundigan-Bruce-Loo-Ahn

rhe Argyle Secrets (My)F W. Gargan-M. Lord-R. Byrd

^"t!^ ISland.*C .(D)A V- Grey-P. Reed-R. Denning...::::'
Will It Happen Again? (Doc) A Adolph Hitler-Eva Braun

76.
67.
73.

.May '48

.blO/16/48
. . D5/22/48

62.
76.

73.
82.

. Apr. '48
.Oct. '48 .
.Sept. '48
.Apr. '48
.Sept. '48

63.
75.
62.

.May '4f?
.10/15/48
. May '48

,b3/20/48
.b 10/2/48
.b8/14/48
. .b4/3/48
.b8/28/48

. b4/24/48
.bll/27/48
. .b5/22/48

METRO-COLDWYN- MAYER

CURRENT

820 B. F.'s Daughter (D) A B. Stanwyck-Heflin-C. Coburn.. ..

827 Eig City (D)M M. O'Brien-R. Preston-D. Thomas

829 Easter Parade *T(M)F j. Garland-F Astaire-P Lawford

909 Hills of Home (C F Lassie-E. Gwenn-D. Crisp

J" ?TeC^!?t <D)^^^ Gable-Turner-Baxter-Hodiak

903 Julia Misbehaves (C F G. Garson-W. Pidgeon-P. Lawford...

Z ^UX^ Lm,rr T ,^iF G- Brent-F. Gifford-J. Powell

904 No Minor Vices <^> A. ......... . D. Andrews-L. Palmer-L. Jourdan...

■523 On An Island With You «T (M)F e. Williams-P. Lawford

«n f1™*^ ^ *^lM)A T- Garland-G. Kelly-W. s'lezak .'

222 |!nr^'T^hH S2*7*;" V. Montgomery Clift-Aline MacMahon..,

905 Secret Land, The (Doc)F U S Navy

«02 Southern Yankee, A (C)F r. Skelton-B.' Donleyy^.' Dahi: .

324 State of the Union s. TraCy-K. Hepburn-V. Johnson...

<21 Summer Holiday *T (C)A Rooney-De Haven-Huston-Morgan

906 Three Musketeers, The *T (D)F Turner-Kelly- Allyson-Heflin

910 Words and Music *T j. Garland-M. Rooney-G Kelly

108.

.Apr. '48 .

. . .b2/21/48

103.

. June '48 .

. . .b3/27/48

103.

.July '48 .

. . .b5/29/48

113.

..July '48 .

. . .b6/19/48

91.

. .Dec. '48

blO/9/43

113.

..May '48

. . .b4/10/4b

99.

. - Oct. '48

b8/14/48

99.

. .Sept. '48

. . .b8/21/48

96.

..Nov. '48 '.

. . .blO/9/48

107.

. .June '48

. . . ,b5/l/48

102.

.June '48

. . . .b4/3/48

105.

..Aug. '48 .

...b3/27/48

70.

. Oct. '48

. . .b8/28/48

90.

. Sept. '48

. . . ,b8/7/48

124.

.Apr. '48 .

. . . b3/27/48

92.

.5/20/48

. . . b3/13/48

123.

.NOV '4R .

. .blO/16/48

. . . a8/14/48

SHOWMEN'S TRADE REVIEW

Title

Company

Conspirator MGM

Corridor of Mirrors U-l

Counselor at Gun-Law E-L

Counterfeiters, Tha ZOUi-Foj

Countess ot Monte Criato fJ-1

Coroner Creek Col

Cover-Up . .' UA

Creeper, The 20th-Fos

Crime Doctor's Diary Col

Criss-Cross U-l

Cry of the City 20th- Fo»

Daredevils of the Clouds Rep.

Dark Past .... Co.

Daughter of Darkness Para

Daughter of the Jungle Rep

Daughter of Ramona FC

Date With Judy, A MGH

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer Ul

Decision of Christopher Blake WB

Deep Waters 20th-Foj

Design for Death RK6

Devil's Cargo FC

Devil's Henchmen, The Col.

Disaster Para

Docks of New Orleans Mono

Down to the Sea in Ships 20th- Fox

Dream Girl Para

Dude Goes West, The Alliec

Duel in the Sun Selznic*

Dulcimer Street U-l

Duke of Chicago Rep.

Dynamite Par*

Easter Parade MGM

Easy Does It Para.

El Paso Para.

Embraceable You WB

Emperor Waltz, The Para

Enchantment RKO

End of the River TJJ

Escape 20th-Fo»

Esther Waters EL

Every Girl Should Be Married .... RKO
Eyes of Texas Rep

Fallen Idol, The 20th-Foj

False Paradise UA

Family Honeymoon U-l

Fan, The 20th-Foi

Far Frontier Rep

Feathered Serpent, The Mono

Feudin', Fussin' and A-Fightin'. . . .U-l

Fighter Squadron WB

Fighting Back 20th-Fo>

Fighting Father Dunne RKO

Fighting Fools Mono.

Flamingo Road Wis

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para

For the Love of Mary U-)

Force of Evil MGM

Forever Amber 20th-Fos

Fountainhead, The Wl

Four Faces West UA

French Leave Mono

Fuller Brush Man Col

Fury at Furnace Creek ........ 20th-Foi

Gallant Blade Col

Gallant Hombre UA

Gallant Legion. The. ...Rep

Gambling Lady U-I

Gay Amigo UA

Gay Intruders 20th-Fo»

Gentleman From Nowhere Col

Girl From Jones Beach WB

Girl From Manhattan. The. . Vt

Give My Regards to Broadway . 20th-Foj

Golden Eye, The Mono

Good News MGM

Good Sam RKO

Grand Canvon Trail.. . Rep

Great Dan Patch, The UA

Great Gatsby, The. . Para

Great Sinner, The ..MGM

Greed Col.

Green Grass of Wyoming <i0th-Fo»

Green Promise Ind.

H

Hamlet U-J

Happy Times WB

Hard Bargain 20th-Fox

Harpoon SG>

Hatter's Castle Para

Hazard Para

He Walked by Night EL

Heart of Virginia Rep

Heiress, The Para

Henry the Fifth UA

Henry, the Rainmaker Mono.

Her Wonderful Lie Col

Here Comes Troub'» UA

Hideout Rep.

High Fury UA

High Tension Mono

Highway 13 SGP

Hills of Home MGM

Hollow Triumph EL

Homecoming MGM

Home in San Antone Col.

Homicide WB

Homicide for Three Rep

House Across the Street WB)

Hunted. The Allied

JHQWMEN'S TRADE REVIEW

Title

Company

I

Idol of Paris WB

I, Jane Doe Rep.

Impact UA

tn This Corner EL

Incident Mono.

Indian Agent RKO

Indian Scout UA

'nner Sanctum FC

In the Good Old Summertime MGM

oterterence KK.O

Iron Curtain 20th-Fox

I Shot Jesse James SGP

Isn't It Romantic? Para.

I Surrender Dear Col.

It Always Rains on Sunday EL

It's a Great Feeling WB

It's Only Money RKO

I Was a Male War Bride 20th-Fox

I Wouldn't Be in Your Shoes. . . . Mono.

lggs and Maggie in Court Mono.

inx Money Mono.

ban of Arc RKO

be Palooka in Winner Take All. .Mono.

[ohn Loves Mary WB

bhnny Belinda WB

bison Sings Again Col.

lUdge Steps Out, The RKO

ulia Misbehaves MGM

une Bride WB

ungle Goddess SGP

ungle Jim Col.

ungle Patrol 20th-Fox

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door Col.

Ladies of the Chorus Col.

Lady at Midnight EL

Laff-Time UA

Larceny U-I

Last Bandit, The Rep.

Last of the Wild Horses SGP

Law of the Barbary Coast Col.

Le Silence est D'Or RKO

Leather Gloves Col.

Let's Live a Little EL

Letter From an Unknown Woman . . U-l

Letter to Three Wives 20th-Fox

Let's Live Again 20th-Fox

Life of Riley U-I

Life With Father WB

Little Women MGM

Live Today for Tomorrow U-I

Loaded Pistols CoL

Lone Wolf ft His Lady Col.

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Cove Happy UA

Loves of Carmen Col.

Luck of the Irish; The 20th- Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Ma and Pa Kettle U-I

Macbeth Xe^

Mad Wednesday UA

Make-Believe Ballroom Col.

Man About the House 20th-Fox

Man-Eaters of Kumaon U-I

Wan From Colorado, The Col.

Manhandled Para.

Manna ttan Angel Coi.

Man on the Eiffel Tower. . .Independent

Man Wanted EL

Mark of the Lash SGP

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-I

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th-Fox

Miraculous Journey FC

Miss Mink of 1949 20th-Fox

Miss Tatlock's Millions Para.

Mr. Belvedere Goes to College. 20th-Fox
Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Soft Touch Col.

Money Madness FC

Montana WB

Montana Belle Rep.

Moonrise Rep.

Mother Is a Freshman 20th-Fox

Mourning Becomes Electra RKO

Mozart Story, The SGP

49 a8/14/48

a8/14/4t

19 . . . .alO/30/48

COMING

Act of Violence V. Heflin-R. Ryan-J.Leigh Feb. '49 a8/14/48

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant Apr. '49 alO/2/48

Big Jack Wallace Beery-Mar jorie Main

Bribe, The R. Taylor- A. Gardner-C Laughton Mar.

Caught I Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-Johnson-Donlevy

Conspirator Robert Taylor-Elizabeth Taylor

Force of Evil Garfield-Pearson-Gomez-Windsor Jan.

Great Sinner G. Peck-A. Gardner-W. Huston Apr.

In the Good Old Summertime *T J. Garland-V. Johnson-S. Z. Sakall *

Kissing Bandit, The *T (M)F F. Sinatra-K. Grayson-J. C. Naish 142. . .Jan. '49 bll/20/48

Little Women *T Allyson-Lawford-Taylor-O'Brien Apr. '49 ....alO/9/48

Neptune's Daughter *T R. Skelton-E. Williams-R. Montalban

Piccadilly Incident (D)A Anna Neagle-Michael Wilding 88... Jan. '49 b8/31/47

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall May '49

Stratton Story, The J. Stewart- J. Allyson-F. Morgan May '49

Sun Comes Up, The *T J. MacDonald-C. Jarman, Jr. -Lassie Feb. '49 ....a8/14/48

Take Me Out to the Ball Game *T Sinatra-Williams-Kelly-Garrett Mar. '49 ....alO/9/48

3 Godfathers J. Wayne-P. Armendariz-H. Carey, Jr.. 106. . .Jan. '49 a8/14/48

MONOGRAM current

4713 Campus Sleuth (My)F F. Stewart- J. Preisser-B. Sherwood 66.

4712 Docks of New Orleans (My)F Roland Winters-Victor Sen Young 70.

4714 French Leave (C-D)F Jackie Cooper- Jackie Coogan 64.

4720 Golden Eye, The (My)F R. Winters-M. Moreland-V. Sen Young. 68.

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Eiyse Knox 70.

4717 Jinx Money (My)F Gorcey-Hall-Caldwell-McKay 68.

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64.

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy.. 81.

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts 79.

4721 Music Man (M)F P. Brito-F. Stewart -J. Dorsey 66.

My Brother Jonathan (D)A M. Denison-D. Gray 105.

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best 65.

4726 Smuggler's Cove (OF L. Gorcey-H. Hall-G. Dell 66.

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler 82.

4715 Stage Struck (D)A Audrey Long-Kane Richmond 71.

COMING

4809
4807
48UH
4810
4811
4803
4805

4804
4727
4808

4757

4768
4762

4755
4753
4756

4861
4758
4851
4764
4765

4766

4767
4754
4763
4752

66.

69.

Big Fight, The J. Kirkwood-L. Errol-D. Bruce

Bomba, the Jungle Boy Johnny Sheffield-Peggy Ann Garner

Feathered Serpent, The R. Winters-K. Luke-M. Moreland..

Fighting Fools L. Gorcey-H. Hall-G. Dell

Henry, the Rainmaker R. Walburn-W. Catlett-W. Tracy

Incident W. Douglas- J. Frazee-J. Compton 66

Jiggs & Maggie in Court Joe Yule-Renie Riano-Wanda McKay

Riverboat Rhythm J. Davis-J. Marston-V. A. Borg

Temptation Harbour (D)A Robert Newton-Simone Simon 110

Trouble Makers Gorcey-Hall-Dell-Parrish 69

Tuna Clipper R. McDowall-E. Verdugo

.4/18/48 b6/5/48

• 4/4/48 D5/15/48

.4/25/48 b5/8/48

.8/29/48 blO/30/48

.5/23/48 b5/8/4«

.6/27/48 D5/22/4I

.9/19/48 b8/28/48

.11/28/48 ....b9/ll/48

.8/8/48 b6/19/48

.9/5/48 b7/24/48

D3/13/48

.7/11/48 D9/25/48

.10/10/48 ...blO/30/48

.7/25/48 b6/12/48

.6/13/48 b5/ 15/41

.2/20/49

.3/6/49

.12/19/48

.3/27/49 a8/21/48

.2/13/49 all/6/48

.1/23/49 a9/18/48

.12/12/48

.1/9/49 b3/29/47

.1/2/49 a7/10/48

.3/13/49

Westerns

Back Trail Johnny Mack Brown-Raymond Hatton. 54.

Courtin' Trouble Jimmy Wakely-Cannonball Taylor 56.

Cowboy Cavalier J. Wakely-C. Taylor

Crashing Through Whip Wilson-Christine Larson

Crossed Trails Johnny Mack Brown-Raymond Hatton. 53.

Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57.

Frontier Agent Johnny Mack Brown-Raymond Hatton. 56.

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

Gun Runner J. Wakely-C. Taylor-N. Neill

Gunning For Justice J. M. Brown-R. Hatton-E. Finley 55.

Hidden Danger J. M. Brown-R. Hatton-M. Terhune 55.

Outlaw Brand J. Wakely-C. Taylor 58.

Partners in the Sunset J. Wakely-Cannonball Taylor 53.

Passage West Jimmy Wakely-Dub Taylor

Range Renegades J. Wakely-C. Taylor-C. Larson 54.

Rangers Ride Wakely-Taylor-Belmont 56.

Sheriff From Medicine Bow J. M. Brown-R. Hatton 55.

Silver Trails Wakely-Taylor-Larson 53.

Triggerman Johnny Mack Brown-Raymond Hatton. 56.

.7/18/48

.11/21/48

.7/4/48 .

.12/26/48

.4/11/48

.8/15/48

.5/16/48

PARAMOUNT

CURRENT

82.

95.

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready

4713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan..

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61.

4806 Disaster (D)F R. Denning-T. Marshall-D. O'Flynn 60.

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85.

4720 Emperor Waltz, The *T (C)F Bing Crosby-Joan Fontaine 103.

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich-J. Lund 116.

4718 Hatter's Castle (D) A R. Newton- J. Mason-D. Kerr 105.

4716 Hazard (C)F P. Goddard-M. Carey-F. Clark 100.

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87.

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101.

4803 Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund 81.

4714 Sainted Sisters, The (C-D)A V. Lake-J. Caulfield^B. Fitzgerald 89.

+H04 Sealed Verdict (D) A R. Milland-F. Marly-B. Crawford 83.

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71.

4723 So Evil My Love (D) A R. Milland-A. Todd-G. Fitzgerald 109.

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90.

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57.

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146.

4719 Waterfront at Midnight (D) A W. Gargan-M. B. Hughes-R. Travis 63.

COMING

4808 Accused, The (D) A L. Young-R. Cummings-W. Corey.

4812 Alias Nick Beal R. Milland-T. Mitchell- A. Totter..

Bitter Victory Cummings-Scott-Lynn-Arden

Bride of Vengeance P. Goddard- J. Lund-M. Carey

Chicago Deadline A. Ladd-D. Reed-J. Havoc

4814 Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix.

Daughter of Darkness (D)A Anne Crawford-Maxwell Reed

4809 Dynamite (D)F W. Gargan-V. Welles-R. Crane

Easy Does It B. Hope-R. Fleming-R. Young

El Paso *C Payne-Russell-Hayes-Hayden

Great Gatsby, The A. I.add-B. Field-B. Sullivan

Heiress, The DeHavilland-Richardson-Hopkins-Clift

Manhandled D. Lamour-S. Hayden-D. Duryea

4810 Mv Own True Love (D) P. Calvert-M. Douglas-W. Hendrix 84

.1/16/49

.11/7/48

.12/5/48

.10/24/48

.5/6/48 .

.12/26/48

.6/6/48 .

.9/26/48

. 10/3/48

.8/22/48

.6/20/48

.9/3/48 ..
.4/9/48 ..
.7/30/48
.12/2/48 .
.7/23/48 .
.7/2/48 ..
.8/20/48 .
.6/18/48 .
.5/28/48 .
.10/8/48 .
.11/19/48
.10/22/48
.4/30/48 .
.11/5/48 .
.6/11/48 .
.8/6/48 ..
.9/24/48 .
.5/14/48 .
. 4/2/48 . .
.6/25/48 .

.b6/19/4»
.D2/21/4S

.bl0/23/48
...b5/8/«
...b5/8/4»
. .b6/19/4J
. .b4/17/4»
. .b3/20/4l
. .b8/21/48
. .b9/ll/48
. .b7/17/4B
. .b3/13/4l
. .b9/ll/48
. .b4/17/4l
..b3/13/4l
. .b7/31/48
..b3/13/4l
. .b9/27/47
. . .D5/8/4J

93.

.1/14/49
.3/4/49

.bll/20/48
. .a9/25/48

107.
91.
68.

.4/15/49
. 1/28/49

. .a9/25/48
. .a9/25/48
..al/31/48
. .b2/28/48
.bll/20/48

.a6/12/4»
. a8/21/48

2/4/49 a8/16/47

4807 Paleface, The *T (C)F B. Hope-J. Russell-R. Armstrong..

Samson and Delilah *T H. Lamarr-V. Mature-G. Sanders.

Sin of Abby Hunt C. Rains-M. Carey-W. Hendrix.

Sorrowful Jones Bob Hope-Lucille

Special Agent W. Eythe-L.

4813 Streets of Laredo *T M. Carey-W. Holden-W. Bendix. . .

Top O'the Morning B. Crosby-B. Fitzgerald-E. Crowe.

4811 Whispering Smith *T A. *

91 . . . 12/24/48 . . . blO/23/48

Ball.

Elliott-C. Mathews.

a5/15/48

aV/10*.

a6/26/48

.3/25/49 a9/25/48

Ladd-R. Preston-B. Marshall.

RKO RADIO

CURRENT

.2/18/49 a6/14/47

Trade
Shown

Holt-N. Leslie.

814 Arizona Ranger, The (D)F T. Holt-J.

951 Best Years of Our Lives F- March-ivi. uoy-u. au^ws

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas

805 Bodyguard (My) A L. Tierney-P Lane-P. Reed

807 Design for Death (Doc)F Japanese Cast

Enchantment David Niven-Teresa Wright

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman

862 Good Sam (C)F Gary Cooper-Ann Sheridan

819 Guns of Hate (W)F Tim Holt-Nan Leslie

*!)4 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien . . . .

891 Melody Time *T (M)F R- Rogers-D. Day-Andrews Sisters.

804 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou

*22 Mystery in Mexico (My)F W. Lundigan-J. White-R. Cortez. . .

821 Race Street (D) A G. Raft-W. Bendix-M. Maxwe

901 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mitch

317 Return of the Badmen (W)A Randolph Scott-Anne Jeffreys.

906 Station West (D) A D. Powell-A. Moorehead-J. Greer.

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva..

902 Variety Time (Vaudeville)F Kennedy-Errol-Carle

981 Velvet Touch, The (D)A Russell-Genn-Trevor-Greenstreet

63. .

May '48

b4/3/48

172. .

.Dec. '47 .

. .bll/23/46

86. .

.June '48 .

. . .D4/10/48

62. .

Sept '48

b9/4/48

48.

Sept '48

b2/7/48

Dec '48

a7/3/48

93.

.June '48

.b5/15/48

114. .

.Sept. '48 .

. . .b7/31/48

61. .

.June '48 .

. ..b5/22/4R

89..

.June '48 .

. .blO/25/47

75..

.7/8/48 ...

b5/22/48

120. .

65..

.June '48 .

...b6/26/48

78..

.Sept. '48 .

. ..b2/14/48

79..

.July '48 ..

b6/26/48

92. .

.Nov. '48 .

b8/7/48

90.

.July '48 ..

b5/15/48

113.

.Oct. '48 ..

b8/28/48

92. .

.Nov. '48 .

b9/4/48

67.

. May '48 .

b4/3/48

95..

.Nov. '48 .

...b6/26/48

59.

.Aug. '48 .

b8/7/48

97..

.Aug. '48 .

...b7/24/48

SHOWMEN'S TRADE REVIEW

COMING

Baltimore Escapade R. Young-S. Temple-J. Agar ...a8/21/48

909 Blood on the Moon (W)F R. Mitchum-B. Bel Geddes-R. Preston. 87 bll/13/48

Boy With Green Hair, The (D)F P. O'Brien-R. Ryan-B. Hale 82 bll/20/48

Brothers in the Saddle T. Holt-R. Martin-R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

908 Every Girl Should Be Married (C)F C. Grant-F. Tone-D. Lynn 84 bll/13/48

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin-Martha Hyer

910 Indian Agent (W)F T. Holt-N. Beery, Jr.-R. Martin 64 bll/13/48

Interference Mature-Ball-Scott-Tufts a9/ll/48

It's Only Money F. Sinatra- J. Russell-G. Marx

Joan of Arc *T (D)F I, Bergman-J. Ferrer-F. L. Sullivan 145 blO/23/48

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias a7/5/47

Mr. Joseph Young of Africa Johnson- Armstrong-Toomey-Moore

Roseanna McCoy F. Granger-J. Evans-R. Basehart

Roughshod (D) R. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt -Richard Martin

Sam Wynne Martha Scott- Jeffrey Lynn

Set-Up, The Robert Ryan- Audrey Totter

She Wore a Yellow Ribbon John Wayne-Joanne Dru

992 So Dear to My Heart *T B. Driscoll-L. Patten

Stagecoach Kid Tim Holt-Richard Martin-Jeff Donnell

Tarzan's Fountain of Youth L. Barker-B. Joyce-E. Ankers a8/21/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

window Thp R Hale-B. Driscoll-A. Kennedy a5V15/48

Woman's Secret, A ..M. O'Hara-M. Douglas-B. Williams a6/5/48

90.
86.
60.
60.
70.

REPUBLIC CURRENT

719 Angel in Exile Carroll -Mara-Gomez-Bedoya

720 Angel on the Amazon Brent-Ralston-Aherne-Bennett ...

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow...

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke

732 Eyes of Texas *U (W)F R. Rogers-Trigger-L. Roberts

715 Gallant Legion, The (D)F W. Elliott-J. Schildkraut-A. Booth 88.

734 Grand Canyon Trail *U(W)F R. Rogers-Trigger-J. Frazee 67.

707 Heart of Virginia (D)F Janet Martin-Robert Lowery 60.

710 I, Jane Doe (D)F R. Hussey-J. Carroll- V. Ralston 85.

T09 King of the Gamblers (DA Janet Martin-William Wright 60.

Sp. Macbeth (D) A O. Welles-J. Nolan-D. O'Herlihy 107.

714 Moonrise (D) A D. Clark-G. Russell-E. Barrymore 90.

733 Nighttime in Nevada *U (W)F R. Rogers-Trigger-A. Mara 67.

708 Old Los Angeles (D) W. Elliott-J. Carroll-C. McLeod 88.

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61.

721 Plunderers, The *U (D)F R. Cameron-I. Massey 88.

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60.

718 Sons of Adventure Russel Hayden-Lynne Roberts 60.

712 Train to Alcatraz (D) A D. Barry-J. Martin-W. Phipps 60.

731 Under California Stars *U (W)F R. Rogers- J. Frazee-A. Devine 70.

Rel.
Date

.9/3/48 a7/17/48

..11/1/48 a8/28/48

..10/24/48 b9/4/48

.8/10/48 b7/31/48

..7/15/48 b7/24/48

7/25/48 b5/29/48

..11/15/48 ...bll/27/48

..4/25/48 b5/8/48

..5/25/48 b5/15/48

..5/10/48 b6/5/48

..10/1/48 ....blO/16/48

..10/1/48 b9/ll/48

..8/29/48 . . . .blO/30/48

..4/25/48 al/17/48

..9/11/48 b9/4/48

..12/1/48 bll/6/48

..5/31/48 b6/5/48

..8/28/48

..6/28/48 b7/17/48

..5/1/48 D5/15/48

COMING

Daughter of the Jungle L.

Duke of Chicago T.

Far Frontier, The *U R.

Hideout L.

801 Homicide for Three (D) A A.

Last Bandit, The *T W

Hall- J. Cardwell-S. Leonard 2/8/49 alO/30/48

Brown-A. Long-P. Harvey 3/5/49

Rogers-Trigger-G. Davis 12/29/48 .... a9/25/48

Bridges-A. Booth-A. Carney

Long-W. Douglas-G. Withers 60... 12/8/48 bll/20/48

Elliott-A. Booth-A. Devine 3/28/49 alO/30/48

Montana Belle Jane Russell-George Brent

Red Pony, The *T (D) M. Loy-R. Mitchum-L. Calhern alO/25/47

Rose of the Yukon S. Brodie-M. Dell-W. Wright 1/5/49 a9/25/48

Wake of the Red Witch Wayne-Russell-Young-Mara 1/1/49 a9/25/48

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack 60..

654 California Firebrand *U (W)F Monte Hale-Adrian Booth 63..

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons 60..

758 Denver Kid, The A. Lane-E. Waller 60. .

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller 60..

'56 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller 60..

862 Renegades of Sonora A. Lane-E. Waller-R. Barcroft 60..

Sheriff of Wichita A. Lane-L. Wilde-R. Barcroft

741 Son of God's Country (W)F Monte Hale-Pamela Blake 6o! '.

861 Sundown in Santa Fe A. Lane-E. Waller 60

656 Timber Trail *U (W)F M. Hale-L. Roberts- J. Burke 67. .

U^i'l Under Colorado Skies *U Monte Hale- Adrian Booth 65..

.4/15/48 b5/8/48

.4/1/48 b5/8/48

.5/13/48 b5/29/48

. 10/1/48

.9/15/48 b9/ll/48

.7/25/48

.11/24/48

.1/22/49

.9/15/48 b&/25/48

.11/5/48

.6/15/48 ....b7/10/48
.12/15/47 ...bl2/27/47

Title

Company

Music Man Mono.

Mutineers, The Col.

«4y Brother Jonathan Mono.

My Dear Secretary UA

My Dream Is Yours Wl

My Own True Love Para.

Mystery in Mexico RKO

N

Neptune's Daughter MGM

Nicholas Nickelby Url

Night Beat WB

Night Has a Thousand Eyes. Para

Night Unto Night WB

Night Wind 20th-Foi

Nighttime in Nevada Rep.

No Minor Vices MGM

Noose Hangs High EL

Northwest Stampede EL

O'Flynn, The U-l

Old Los Angeles Rep

Oliver Twist , EL

Olympic Cavalcade UA

Olympic Games of 1948 EL

On an Tsland With You MGM

One Last Fling WB

One Night With You UI

One Sunday Afternoon Wl

One Touch of Venus U-l

Open Secret EL

Out of the Storm Rep

Outpost in Morocco.. U*

Paleface Par*

Parole E-L

Pearl, The RKG

Piccadilly Incident MGM

Pirate. The MGM

Pitfall UA

Plot to Kill Roosevelt, The UA

Plunderers, The Rep

Port Said Col

Portrait of Jennie SRC

Prairie, The SO

Prejudice Ind

Prince of Foxes 20th-Foi

Race Street RKO

Rachel and the Stranger RKO

Racing Luck Col

Raw Deal EL

Red Canyon U-I

Red Pony, The Rep

Red River U/

Red Shoes, The EL

Red Stallion in the Rockies El

Reign of Terror EL

Return of the Badmen RKO

Return of October Col

Return of Wildfire SGP

Ride, Ryder, Ride EL

Riders of the Whistling Pines Col

River Ladv U-l

Riverboat Rhythm Mono.

Road House ZOtn-Foi

Rogues' Regiment U-l

Romance on the High Seas WE

Rope WE

Rose of the Yukon Rep

Roseanna McCoy RKO

Rough Sketch Col

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col

Rusty Saves a Life Col

Ruthless El

Sainted Sisters Par?

Sam Wynne RKO

Samson and Delilah Para

Sand 20th-Foj

Saraband for Dead Lovers EL

Saxon Charm, The U-l

Scudda Hoo, Scudda Hay 20th-Fo»

Sealed Verdict Para

Search. The MGM

Secret Garden, The MGM

Secret Land, The MGM

Secret Service Investigator Rep

Set-Up, The RKO

Shaggy -Pan

Shanghai Chest. The Mono

She Wore a Yellow Ribbon RKO

Shed No Tears EL

Shep Comes Home SGI

Shockproof Col.

Silent Conflict UA

Silver River WB

Sin o{ Abby Hunt Para.

Singin' Spurs Col

Sinister Journev VA

Siren of Atlantis UA

Sitting Pretty 20th-Fo>

Sixteen Fathoms Deep Mono

Slattery's Hurricane 20th-Fox

Sleeping Car to Trieste EL

Slightly French Col

Smart Girls Don't Talk WB

Smart Woman Allied

Smueelers Cove Mono

Snake Pit, The 20th-Foi

Snowbound U-J

So Evil My Love Par*

Sofia Vt

triOWMEN'S TRADE REVIEW

Title Company

Somewhere in the City WB

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones Para.

S. O. S. Submarine SGP

So This Is New York UA

South of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stagecoach Kid RKO

Stallion Canyon Astor

Stampede A A

State Department (File 649) FC

state of tne Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Stratton Story, The EL

Street With No Name 20th-Fox

Streets of Laredo Para.

Strike It Rich Allied

Summer Holiday MGM

Sun Comes Up, The MGM

Sword of the Avenger EL

r

Take Me Out to the BaU Game. . .MGM

Tap Roots U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Task Force WB

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th- Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets FC

They Live Bv Night RKO

Third Man, The SRO

Thirteen Lead Soldiers 20th-Fox

This Side of the Law WB

This Was a Woman 20th- Fox

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life UA

To the Victor WB

Too Late for Tears UA

Top O'the Morning Para.

Train to Alcatrax Rep.

Triple Cross 20th-Fox

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th-Fox

Tucson 20th-Fox

Tulsa EL

Tuna Clipper Mono.

Two Guys from Texas WB

u

□ nconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man CoL

Unfaithfully Yours 20th- Fox

Unknown Island PC

Untamed Breed, The CoL

Up in Central Park U-I

(Jrubu 1

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle. The UA

W

Wake of the Red Witch Rep.

Walking Hills CoL

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me.20th-Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc' Robbin? UA

Wild Bill Doolin Col.

Will It Happen Again? FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The 20th- Pox

Winter Meeting WB

Woman Hater U-I

Woman in White WB

Woman's Secret, A RKO

Words and Music MGM

Y

YeUow Sky 20th-Fox

You Gotta Stay Happy U-I

Younger Brothers. The WB

You're My Everything 20th-Fox

z

Zamba Ind-

SCREEN GUILD PRODUCTIONS

4808 Dead Man's Gold L. LaRue-F. St. John-P. Stewart 58... 9/10/48

Frontier Revenge Lash LaRue -Fuzzy St. John

4804 Harpoon (D)F J. BromBeld-A. Louis-J. Cardwell 81... 9/24/48 bll/27/48

Highway 13 R. Lowery-P. Blake-H. Brooke

I Shot Jesse James P. Foster-B. Britton-J. Ireland

4802 Jungle Goddess (D)F G. Reeves-W. McKay-Armida 62... 8/13/48 bll/13/48

Last of the Wild Horses J. Ellison-M. B. Hughes-J. Frazee 11/4/48 al0/16/48

4807 Mark of the Lash L. LaRue- A. St. John 58. .. 10/29/48

4805 Mozart Story, The (D)F H. Holt-W. Markus-I. von Meyendorff.. 91... 10/8/48 bll/27/48

Outlaw Country L,ash LaRue-Fuzzy St. John-P. Stewart

4705 Prairie, The (D) L. Aubert-A. Baxter 68... 8/6/48 al2/27/47

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes 81... 8/13/48 b8/21/4&

4802 S.O.S. Submarine (D)F Italian Navy 71. . .10/17/48 ...blO/16/48

4810 Shep Comes Home Robert Lowery-Lanny Rees 62. ..12/3/48

Son of a Bad Man Lash LaRue-Fuzzy St. John

Son of Billy the Kid Lash LaRue-Fuzzy St. John WW.'.

4809 Thunder in the Pines George Reeves-Ralph Byrd 62. .. 11/25/48 '. 'WWW. . .'. .

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F.C. Grant-M. Loy-M. Douglas 94.

Portrait of J»nnie <T» J. Jones-J. Cntten-F Barrymore. ....

Third Man, The J. Cotten-Valli-O. Welles

• 3/25/48 b3/17/4»

all/1/4*

20TH-FOX CURRENT 1947-'48

820 Anna Karenina (D) A V. Leigh-R. Richardson-K. Moore 110..

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn 99..

817 Arthur Takes Over (C)F Lois Collier-Richard Crane 63..

846 Belle Starr's Daughter (W)F G. Montgomery-R. Cameron-R. Roman. 87..

847 Bungalow 13 (My) A T. Conway-M. Hamilton-R. Cromwell.. 65..

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield 62.,

819 Counterfeiters, The (My) A John Sutton-Doris Merrick 74..

839 Creeper, The (My) A E. Cianelli-O. Stevens-J. Vincent 68..

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark 95..

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero 85..

822 Escape (D)A Rex Harrison-Peggy Cummins 78..

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray 68..

838 Forever Amber *T (D)A Linda Darnell-Cornel Wilde 139..

815 Fury at Furnace Creek (W) V. Mature-C. Gray 88..

840 Gay Intruders, The (C)A John Emery-Tamara Geva 68..

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild 89..

818 Green Grass of Wyoming *T (D)F P.

816 Iron Curtain, The (D) A D

848 Jungle Patrol (D) A K

813 Let's Live Again (D)F J.

837 Luck of the Irish, The (C)F T. Power-A. Baxter-C. Kellaway 99.

812 Meet Me at Dawn (C)A W. Eythe-S. Holloway-B. Campbell 89..

824 Mine Own Executioner (D) A B. Meredith-K. Moore-D. Gray 102..

843 Night Wind (D)F Flame-Charles Russell 68..

844 Road House (D)A Lupino-Wilde-Holm-Widmark 95..

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan 91..

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan... 95..

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb 84..

836 That Lady in Ermine *T (M) A B. Grable-D. Fairbanks, Jr 89..

814 Thirteen Lead Soldiers (My)F Tom Corway-Maria Palmer 66..

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts 63..

850 Unfaithfully Yours (C)A Harrison-Darnell-Lawrence-Vallee 105..

826 Walls of Jericho, The (D) A Wilde-Darnell-Baxter-Douglas HI. .

845 When My Baby Smiles at Me *T (C)F B. Grable-D. Dailey-J. Oakie 98..

«29 Winner's Circle. The (Doc)F Johnny Longden-Morgan Farley 75..

849 Yellow Sky (W-D)A G. Peck-A. Baxter-R. Widmark 99..

Cummins-C. Coburn-R. Arthur 89..

Anarews-G. Tierney-J. Havoc 87..

Miller-A. Franz-R. Ford 72..

Emery-J. Millican-T. Holmes 68..

.May
.Oct.
.May
.Nov.
.Nov.
.July

June

Sept.
.Oct.

July

Sept.
• Aug.

Sept.

May
, Sept.

June

June
.May
.Nov.
.Apr.
.Sept.

Apr.

July
.Oct. '

Nov.

July

Apr.

Apr.
.Aug.

Apr.

Dec.

Dec.

Aug.
Nov.

Aug.

Dec

'48 b2/28/4l

48 b9/ll/48

•48 . ...b4/ 10/48
'48 ...blO/30/48
'48 ... .bll/27/48

'48 b8/14/4t

'48 b6/5/48

'48 b9/4/4S

'48 b9/18/48

'48 b7/3/4l

'48 b5/29/48

'48 b8/7/4l

'48 ...blO/16/47
'48 ....b4/10/48

'48 b6/19/4»

'48 . ...b5/22/48

'48 b4/24/48

'48 D5/8/4J

'48 b9/25/48

'48 b3/6/48

'48 ....b9/4/48

'48 b3/20/48

'48 ....D12/6/47

48 b9/25/48

'48 ....b9/25/48

'48 D6/26/4I

'48 b3/6/48

'48 . ...b2/28/48
'48 ....b7/17/4l

'48 b6/5/4*

'48 a6/19/48

'48 blO/2/48

'48 b7/10/4e

•48 bll/6/48

'48 b6/lP/4»

•48 a7/17/48

COMING

Affairs of Adelaide, The Dana Andrews-Maureen O'Hara

Beautiful Blonde From Bashful Bend *T Grable-Romero-Vallee-San Juan

Canadian Pacific *C Randolph Scott- Jane Wyatt alO/16/48

Chicken Every Sunday D. Dailey-A. Young-C. Holm a7/17/4»

Down to the Sea in Ships R. Widmark-C. KeUaway-D. Stockwell alO/9/48

Fallen Idol, The (D) A M. Morgan-R. Richardson-B. Henrey... 92 b8/28/48

Fan, The Crain-Sanders-Carroll-Greene a7/24/48

Hard Bargain R. Conte-J. Oakie-V. Cortese

I Was a Male War Bride Cary Grant- Ann Sheridan

Letter to Three Wives Darnell-Crane-Lynn-Sothern 103 a7/17/48

Man About the House, A M. Johnson-D. Gray-K. Moore 94 b6/28/47

Miss Mink of 1949 Jimmy Lydon-Lois Collier-Richard Lane

Mother Is a Freshman *T(C) L. Young-V. Johnson-R. Valleee a9/25/48

Mr. Belvedere Goes to College Clifton Webb-Shirley Temple ikm'/M,

Prince of Foxes T. Power-O. Welles-W. Hendrix alO/2/48

Sand *T M. Stevens-C. Gray-C. Grapewin a7/17/48

Slattery's Hurricane L. Darnell-V. Lake-R. Widmark 'Cii',~',Ao

Snake Pit, The (D)A O. de Havilland-M. Stevens-L. Genn...l08 bll/6/48

That Wonderful Urge (C)F T. Power-G. Tierney-R. Gardiner 82 bll/27/48

This Was a Woman (D) A Sonia Dresdel-Barbara White a6/19/48

Triple Cross T. Conway-S. Brodie-B. Billingsley

Tucson J. Lydon-P. Edwards-C. Russell a7/17/48

While I Live (D) A T. Walls-C. Evans-C. Raye 85 blO/18/47

You're My Everything *T D. Dailey-A. Baxter-A. Revere

UNITED ARTISTS current

Angry God, The (D)F A. Parla-C. Ortega-M. Forastieri 57.

Four Faces West (D)F J. McCrea-F. Dee-C. Bickford 90.

Henry the Fifth (D)F »T L. Olivier-R. Asherson t34.

Here Comes Trouble »C (C)F B. Tracey-J. Sawyer-E. Parnell 50.

High Fury (D)F Madeleine Carroll-Ian Hunter 71.

Laff-Time W. Tracy-P. Morgan-E. Janssen 110.

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65.

Olympic Cavalcade Olympic Stars

Pitfall (D) A D. Powell-L. Scott- J. Wyatt 80.

Plot to Kill Roosevelt, The (D)F Derek Farr-Marta Labarr 83.

Red River (D)F J- Wayne-M. Clift-W. Brennan 125.

Silent Conflict (W)F W. Boyd-A. Clyde-R. Brooks 61.

Siren of Atlantis M. Montez-J. P. Aumont-D. O'Keefe... 83.

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80.

Texas, Brooklyn, and Heaven (OA G. Madison -D. Lynn- J. Dunn 76.

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney 109.

Urubu (D)F Native Cast 66.

Vicious Circle (D) A Conrad Nagel 77.

Who Killed 'Doc' Robbin? *C (OF V. Grey-D. Castle-G. Zucco 51.

..10/22/48 ...blO/30/48

..5/15/48 b5/15/48

D4/27/48

..4/9/48 D4/17/4*

..11/19/48 b3/29/47

..4/9/48

..Apr. '48 ....bl/24/48

.July '48

..8/19/48 b8/7/48

..10/22/48 ....bll/6/48

..8/26/48 b7/17/48

..Apr. '48 ....b4/ 17/48

. .Dec. '48

..May '48 ....b5/15/4»

..8/11/48 b7/17/48

..5/27/48 b5/29/48

..8/16/48 D8/21/48

..7/24/48 D5/29/48

..Apr. '48 D5/8/48

Africa Screams

COMING

.B. Abbott-L.

Costello-H. Brooks.

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers... 90 b9/*/4l

Borrowed Trouble William Boyd- Andy Clyde

Cover-Up W. Bendlx-D. O Keefe-B. Britton a8/21/«

Dead Don't Dream, The (W) W. Boyd- A. Clyde

False Paradise Wm. Boyd-Andy Clyde

Gallant Hombre Duncan Renaldo-Leo Carillo

Gay Amigo, The D. Renaldo-L Carrillo-Armida a8/28/4i

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Lauehton 81 b9/18/48

Great Dan Patch, The D. O'Keefe-G. Russell-C. Greenwood

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew .a8/21/48

Love Happy Marx Bros. -Massey- Vera Ellen-Hutton

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour alO/9/48

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95 b9/ll/48

Outpost in Morocco ueorge Raft-Akim Tamiroff

Sinister Journey Wm. Boyd-Andy Clyde

Strange Gamble (W) W. Boyd-A. Clyde-R. Brooks al2/13/47

Too Late for Tears Scott-DeFore-Miller-Corey

Valiant Hombre Duncan Renaldo-Leo Carrillo 60... Jan. '49

UNIVERSAL- INTERNATIONAL

CURRENT

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosl 83..

697 All My Sons (D) A Edward G. Robinson-Burt Lancaster... 94..

656 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.. 90..

663 Bad Sister M. Lockwood-I. Hunter 91..

653 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn 8C

677 Brothers, The (D) A Patricia Roc-Will Fyffe 98..

•35 Bush Christmas (D)F C. Rafferty-J. Fernside 76..

655 Casbah (D)A Y. DeCarlo-T. Martin-P. Lorre 94..

Corridor of Mirrors (D) A E. Portman-E. Romney 105..

Countess of Monte Cristo (C)F S. Henie-O. San Juan-D. Hart 77..

658 Dear Murderer (D) A E. Portman-G. Gynt-D. Price 94..

Dulcimer Street (D) A R- Attenborough-A. Sim-F. Compton. . .112. .

8e..

78. .

End of the River, The (D) A Sabu-Bibi Ferreira

665 Feudin', Fussin' and A-Fightin' D. O'Connor-M. Main-P. Kilbride.

672 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90

79...
89...
90...
80...

Kiss the Blood Off My Hands (D) A J- Fontaine-B. Lancaster-R. Newton

669 Larceny (D)A J. Payne-J. Caulfield-D. Duryea

659 Letter from an Unknown Woman (D) A Joan Fontaine-Louis Jourdan

666 Man-Eater of Kumaon (D)F Sabu-W. Corey-J. Page

Mexican Hayride Abbott & Costello

667 Mr. Peabody and the Mermaid (OA W. Powell- A. Blyth-I. Hervey 89..

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105..

One Night With You (C)F Nino Martini-Patricia Roc 92..

670 One Touch of Venus (C)A R. Walker-A. Gardner-D. Haymes..... 81..

661 River Lady *T (D) A Y. DeCarlo-D. Duryea 78..

Rogue's Regiment (D) A D. Powell -M. Toren-V. Price 86..

671 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88..

Snowbound R. Newton-D. Price 86..

868 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109..

662 Up In Central Park (C)F D. Durbin-D. Haymes-V. Price 87..

July "48 b7/3/48

May '48 ....b2/21/48
May '48 . ...b3/ 13/48

July '48 bl2/6/47

Apr. '48 ....bl/31/48

b5/24/47

bll/29/47

Apr. '48 b3/6/48

b3/27/48

Dec. '48 bll/6/48

May '48 b6/7/48

Nov. '48 b8/7/48

June '48 ...bll/29/47

July '48

..Sept. '48 ..b8/28/48
Nov. '48 ...bl0/16/48

Aug. '48 b8/7/48

June '48 ....b4/ 10/48

July '48 b6/19/48

Dec. '48 7/17/48

Aug. '48 ....b7/10/48

b3/22/47

b5/l/48

Aug. "48 ....b8/21/48

June '48 b5/8/48

Nov. '48 bl0/2/48

Sept. '48 ... .b9/4/48

Aug. '48
June '48

, .b6/26/48
,.b5/29/48

COMING

Amboy Dukes, The P. Fernandez- Al Ramsen-B. Whiting

Arctic Manhunt Mikel Conrad-Carol Thurston

Calamity Jane & Sam Bass *T Yvonne DeCarlo-Howard Duff

Criss Cross B. Lancaster-Y. De Carlo-D. Duryea a9/18/48

Family Honeymoon C. Colbert-F. MacMurray a8/14/48

Gambling Lady , b. Stanwyck-R. Preston-S. McNally

Sp. Hamlet (D)F Laurence Olivier-Jean Simmons 150 b5/15/48

Life of Riley W. Bendix-R. DeCamp-J. Gleason

673 Live Today for Tomorrow (D) A F. March-E. O'Brien-F. Eldridge 91... Jan '49 b8/28/48

Ma and Pa Kettle M. Main-P. Kilbride-R. Long

O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene .. .a8/21/48

Red Canyon A. Blyth-H. Duff-G. Brent. a8/14/48

You Gotta Stay Happy (C)F J. Fontaine-J. Stewart-E. Albert 100. . .Jan. '49 ...blO/30/48

Woman Hater (C)A S. Granger-E. Feuillere-R. Squire 105 bll/13/48

CURRENT

WARNER BROS.

Ill ^igwPunC^I The (D)A w- Morris-L. Maxwell-G. MacRae 80.

Ifa Embraceable You (D) A D. Clark-G. Brooks-S. Z. Sakall 88.

806 Fighter Squadron *T ( Spectacle )F E. O'Brien-R. Stack-T. D'Andrea 96.

™t t?STZ -w ?AVD)A J' Wyman-L. Ayres-C. Bickford 104.

73? Kev T aipo mi a B" Davis"R- Montgomery-F. Bainter. . . . 90.
709 T i7 m)A-;A;U H- Bogart-E. G. Robinson-L. Bacall. . . .101.

79«^ th Faihel 'JC)F W Powell-I Dunne-E Taylor 118.

802 RonT.T miA* * ^ *T <M)F J' Carson-J. Paige-D. DeFore 99.

sir River ™i'A X Stewart-J- DaH-F. Granger 80.

Rnt l™£ nZl ^}t'\rV^V,: Erro1 Flynn-Ann Sheridan 107.

720 f^the <D)A ' V" Bennett-R. Hutton 81.

80? ^o Guv ftorl Tpy«'»T inW? D' Morgan-V. Lindfors-V. Francen 101.

m ?C°)F ^ <C)F I' Carson-D Morgan-D. Malone 86.

721 Winter Meeting (D A " £ ^ ft' HutTto£-J- Paige 77 '
724 Woman in White. The (My) a! ............. ! a. ^E^I^ee^-^

COMING

^n*+"reSA°iP°n JUan *T (H-R) ?"ol Flynn-Viveca Lindfors

.6/26/48 b5/29/48

.8/21/48 b7/31/48

.11/27/48 ...bll/20/48

.10/23/48 b9/18/48

.11/13/48 ...blO/23/48

.7/31/48 b7/10/48

.8/14/48 b8/16/47

.7/3/48 b6/12/48

.9/25/48 b8/28/48

.5/29/48 b5/8/48

.10/9/48 b9/18/48

.4/10/48 b4/3/48

.9/4/48 b8/7/48

• 6/12/48 b5/22/48

.4/24/48 b4/10/48

5/15/48 b4/24/48

Cleopatra Arms '. . DartY nu™ i£UUIors a2/7/48

Colorado Territory ........... 36/26/48

809 F^ng^Rc^ The (D) tvSmit^R- Dou^ 75... 12/23/48

J- Crawford-G. George-G. Michael

..al0/ll/47

Sa,^'::::::::;:::;:: ^S«/Kredy--'::::;::-:::::::::;::

.a7/24/48

Fountainhead, The ........... ,G. Cooper-P.

Girl from Jones Beach, The v Mayo R

Rn^IimeS *T Kaye-Bates-Slezak-Cobb

Ho^Acrossihe-sireei:::::::::::::::;::---^^ :::::::::::::

John Loves Mary Michael Rennie-Beryl Baxter ! " il^ I" ! .•.•.•.Vb^S

Kiss hT the D^rky: ! \ \ [ \ \ [ \ \ \ [ \ \ \ \ Sw^manD^H1^0"18 ^«

E£LT ihTe suver Linlng ^•••^•■■•■■■■'•■•:::| ^^Efe::::::::::::::::::::: ^

Montana »T Errol Fiynn.Aiexis Smith.... a//d/48

K ~ 15 YOUrS T Carson-Day-Bowman-Arden M'mm

SfiKC.? ::::::: A01s^rdti^^gscott*\ecR ^^ic^°rs

0 One Sunday Afternoon *T ...!!!'.'.!!!!!! i 1 ', *. i^nrtte MorMS^anls^F^^ei !!!!!!!!!!!.??.'.'.' ff . WW^'St

Viveca Lindfors '.a5/10/47

SHOWMEN'S TRADE REVIEV

MISCELLANEOUS
FEATURES

Listing of features of foreign max
U. S. origin not distributed by ma
jor outlets. Titles are followed, fi
parentheses, by name of country o»
origin and U. S. national distributor
names of stars, running time, an«
date of issue in which review ap
peared, in that order.

A FRIEND WILL COME TONIGH1
(Lopert) Michel Simon, Madelein*
Sononge. 92. b7/17/48.

ALL'S WELL (U. S.-Independent

D. Lamour-C. Laughton

BLIND DESIRE (France-Discln»
Int'l) Jean-Louis Barbault-Edwlgi

FeuiUere. 88. b6/12/48.

BLIND GODDESS, THE (England)

E. Portman-H. Williams. 88.

b9/25/48

BONNIE PRINCE CHARLIE (Eng-
land). D. Niven-M. Leighton. 126.
bll/13/48

BRIGHTON ROCK (England). R.
Attenborough - H. Baddeley. 92

bl/3/48

CESAR (France - Siritzky Int'l).
Raimu-P. Fresnay. 120. bll/6/48

CHAMPION (U. S.-Independent).
K. Douglas-M. Maxwell.

CONCERT MAGIC (U. S.-Concert
Film Corp.) Y. Menuhin-E. Beal.
72. bl0/23/48

DAMNED, THE ( France -Discina;
H. Vidal-F. Marley. 165. b5/l/48

DAY OF WRATH (Denmark
Schaefer). L. Movin-T. Roose. 10*
b5/l/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mal-
carini. 95. b5/29/48

FOOLISH HUSBANDS (France -
Siritzky Int'l) . F. Gravet-M. Presle.
106. bll/6/48

FOUR STEPS IN THE CLOUDS
(Italy - Distinguished Films). G.
Cervi-A. Benetti. 88. bll/6/48

FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81
b8/28/48

FRIC-FRAC (France-Oxford). Fer
nandel-Arletty. 90. b6/5/48

GHOSTS OF BERKELEY SQUARE
(England). R. Morley-F. Aylmer
90. bll/r/47

GREEN PROMISE (U. S.-Independ-
ent) . W. Brennan-M. Chapman.

GUINEA PIG, THE (England). R.
Attenborough-S. Sim. 99. blO/30/48

HONORABLE CATHERINE, THE
(France - European Copyrights.
Inc.) E. Feuillere-A. Luguet. 85

b9/25/48

ILLEGALS, THE (U. S.-Mayer
Burstyn) T. Torres-Y. Mikalo-
witch. 75. b7/10/48

JENNY LAMOUR (France - Vog
Films) L. Jourdan-S. Renant. 102.
b2/14/48

LIFE AND LOVES OF TCHAIKOV-
SKY (Germany-UFA). H. Stuewe-
Z. Leander. 85. bll/6/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond
101. bl0/2/48

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoli

93. b9/25/48

LOVES OF JOANNA GODDEN,
THE (England) . G. Withers - J
Macalium. 85. b6/21/47

LOUISIANA STORY (U. S.-Loperl
Films) J. Boudereaux-L. Le Blanc
77. blO/2/48

MAN ON THE EIFFEL TOWEB
(U. S.-Independent) C. Laughton-

F. Tone.

MARK OF CAIN, THE (England)

E. Portman-S. Gray. 88. bl/17/48

MARIUS (France-Siritizky Int'lj
Raimu-P. Fresnay. 128. b5/15/48

MONTECASSINO (Italy-Supernlm) .
A. Lolli-G. Severi. 93. bll/6/48

MRS. FITZHERBERT (England). P.
Graves-J. Howard. 99. b2/14/48

NAIS (France-Siritizky-Int'l). Fer
nandel-J. Pagnol. 105. b6/19/48

PAISAN (Italy-Mayer-Bur.) C
Sazio-R. Von Loon. 118. b2/28/4«

PORTRAIT OF INNOCENC1
(France-Siritzky-Int'l) Louis Cai
letti-Gilbert Gil. 90. b6/12/48.

PREJUDICE (U. S.-lndependent) Lt

Bruce-B. Edwards. a9/25/48
PRIVATE LIFE OF AN ACTOR

(France - Siritzky) . S. Guitry - Li

Marconi. 102. b9/18/48
QUIET WEEKEND (England-Distln-

guisned) D. Farr-F. Cellier. 8b

bfcs/28/48

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich- J. Gabin. 9l>
bb/ o/*a

RUY BLAS (France-Discina Int'l).

D. Darrieux-J. Marais. 87. blO/30/48
SHOWTIME (ling land -English

Films). A. Todd-R. Greene a.

D6/5/48

SMALL VOICE, THE (England).

V. Hobson-J. Donald. 83. bll/27/48
SPIRIT AND TtUl FLuiSin, Ttlx
(Italy-Variety) G. Cervi-D. Sassoli

98. b8/28/48
STORY OF LIFE, THE (U. S.-Cru-

sades) J. Crehan-W. McKay. 6.

b7/10/48

STRANGE VICTORY (U. S.-Target,
V. Richardson-C. McGregor. 73
b7/24/48

SYMPHONIE PASTORALE (France-
Film Rights) . M. Morgan-P. Blan-
char. 105. blO/9/48

THEY ARE NOT ANGELS (France-
Siritzky-Int'l). P. Blanchard-B
Bussleres. 130. b5/29/48

WEAKER SEX, THE (England). U.
Jeans-C. Parker. 84. blO/2/48

WHEN LOVE CALLS (Italy-Super-
film). G. Bechi-S. Pampanini.
105. bll/6/48

WHERE WORDS FAIL (Argentina-

Lopert) E. Muino-I. Bertini. 90
b8/28/48

WINSLOW BOY, THE (England).
R. Donat-Sir C. Hardwicke. 117.
b9/ll/48.

WOMAN HUNT (Italy-Films Int'l).

V. Gioi-A. Checchi. 100. blO/23/48
ZAMBA (U. S.-Independent) . J

Hall-G. Cooper.

NEWSREEL SYNOPSES

(Released Wednesday, Dec. 1)

MOVIETONE (Vol. 31, No. 95)—
U.N. votes down Red armaments pro-
posal; 802 European D.P.s land; One-
minute camera; Smallest plane; Milk-
man inherits fortune; 1948 football high-
lights.

UNIVERSAL (Vol. 21, No. 199)— Sea
salt harvest; Smallest plane; Wrist cam-
era; South African beauty here for movie
career; Sonja Henie ice revue; French
wrestlers.

WARNER PATHE (Vol. 20, No. 30) —
U.N. A-bomb session; Escaped Red
flyers interviewed ; Yale football captain ;
Santa Claus in Canada; Smallest cam-
era ; One-minute camera ; Smallest plane ;
Sea salt harvest; Football: Pitt-Penn
State; Great Events: Washington Be-
comes Capital, 1800.

ALL AMERICAN (Vol. 7, No. 319) —
Nursery school; Kansas City YWCA;
Fads and Fashions Show; Modern out-
door theatre; Athlete Rusty Payne inter-
viewed; American dancer London teacher.
NEWS OF THE DAY (Vol. 20, No.
225) — Berlin airlift speeded; Palestine
underground head in U. S. ; Smallest
plane; Salt sea harvest; All-American
football team of 1948.
PARAMOUNT (No. 28) — Aviation's
mighty might; Wee-Bee plane; Sea salt
harvest: 1948 football review.
TELENEWS (Vol. 2, No. 48) — Dr.
Koo's aid appeal; Truman addresses
FAO; Macy parade; Midget couple;
Ozark coon dog trials; Unpredictable
Latin America ; Russia's optical indus-
try; Wrist camera; Garry Davis ousted
from U.N. session; French dockers
strike; The Queen Elizabeth held up;
Red Army deserters; Football: Army-
Navy; Cleveland-San Francisco; T.C.U.-
S.M.U.

(Released Saturday Dec. 4)

MOVIETONE (Vol. 31, No. 96)— Dock
strike ends; Santa in New York (except
Buffalo, Philadelphia, Atlanta) ; Church-
ill gets degree; Buganda king married;
Variety Clubs monument to Father Flan-
agan; Football: Penn-Cornell (Buffalo
and Philadelphia only) — Georgia-Georgia
Tech (Atlanta only) — Army-Navy.
NEWS OF THE DAY (Vol. 20, No.
226) — Boys Town gets Father Flanagan
monument (except Philadelphia, Albany,
Buffalo and Atlanta) ; Yule displays in
California (except Philadelphia) ; Church-
ill gets degree; Football: Army-Navy —
Georgia-Georgia Tech (Atlanta only) —
Penn-Cornell (Philadelphia, Albany and
Buffalo).

PARAMOUNT (No. 29) — Football:
Army-Navy.

UNIVERSAL (Vol. 21, No. 200) —
Santa heralded in Philadelphia and Hol-
lywood; Boys Town gets Father Flana-
gan memorial; Football: Army-Navy.
WARNER PATHE (Vol. 21, No. 31) —
Christmas season arrives in New York,
Hollywood and Philadelphia; Boys Town
gets Father Flanagan memorial; Foot-
ball : Army-Navy — Penn-Cornell — All-
American stars.

Somewhere in the City V. Lindiors-E. O'Brien- V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott a7/24/48

Task Force Cooper-Morris-Brennan-London

This Side of the Law Lindfors-Smith-Paige-Douglas

Under Capricorn »T Ingnd Bergman- J. Cotten-M. Wilding

Whiplash (D) D. Clarke-A. Smith-S. Z. Sakall all/1/47

Youneer Rrothers. The *T W. Morris- J. Paige-B. Bennett a7/24/48

RE-ISSUES (Nationally Released)

ASTOR PICTURES

Time Rel.
Mins. Date

Orxo

Rel.

Dot*

Frontiers of '49 "Wild Bill" Elliott 1/1/49 193»

In Early Arizona "Wild Bill" Elliott 3/1/49 1931

Law Comes to Texas, The "Wild Bill" Elliott 60... 10/1/48 1939

Lone Star Pioneers "Wild Bill" Elliott 58... 12/1/48 1939

Man from Tumbleweeds "Wild Bill" Elliott 2/1/49 1940

Pioneers of the Frontier "Wild Bill" Elliott 5/1/49 1940

Return of Daniel Boone "Wild Bill" Elliott 62... 11/1/48 1941

Taming of the West "Wild Bill" Elliott 4/1/49 1938

Toll of the Desert.
Wagon Trail

.F. Kohler, Jr.-B.
. Harry Carey

Mack 55 . .

58.,

.6/1/48 1837

.5/30/48 1931

EAGLE LION

738 Count of Monte Cristo R. Donat-E. Landi 119..

850 Hired Wife R. Russell-B. Aherne 96.

847 Hold That Ghost Abbott-Costello 86.

734 International Lady G. Brent-I. Massey 102..

737 My Son, My Son B. Aherne-M. Carroll 117..

739 Son of Monte Cristo. The L. Hayward-J. Bennett 102.

FILM CLASSICS

Border Wolves Bob Baker 56..

Deep in the Heart of Texas J. M. Brown-Ritter 61..

Drums *T Sabu-R. Massey 7/20/48 193t

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48 1943

Four Feathers *T J. Duprez-R. Richardson 7/20/48 1931

Gun Justice Ken Maynard 61... 9/15/48 193*

Gung-Ho R. Scott-R. Mitchum 87... 6/11/48 1»4*

India Speaks R. Halliburton 1933

Last Stand Bob Baker 57... 9/15/48 193>

Man Who Reclaimed Head C. Rains- J. Bennett 7/1/48 193B

Pony Post Johnny M. Brown 60... 8/15/48 1940

Tower of London B. Karloff-B. Rathbone 7/1/48 1938

Wheels of Destiny Ken Maynard 65... 7/15/48 1834

.Oct. '48 1934

.Aug. '48 1940

.Aug. '48 1941

.Sept. '48 1941

.Sept. '48 1940

.Oct. '48 1940

.8/15/48 1931

.7/15/48 1943

METRO-GOLD WYN-MAYER

A Night at the Opera Marx Bros.-K. Carlisle Dec. '48

San Francisco C. Gable-S. Tracy Dec. '48

.1935
.1936

MONOGRAM

And So They Were Married R. Mitchum-S. Simon 1944

4711 Sign of the Woli M Wnaien-G. braaiey 69... 5/2/48 1JHJ

PARAMOUNT

R7-3508 Crusades, The

. L Young-H. Wilcoxon 126... June '48

.1931

RKO RADIO

892 Bambi *T Disney Feature Cartoon.

882 Border G-Man (W) G. O'Brien-L. Day

818 Bring 'Em Back Alive Prank Buck

881 Gun Law (W) G. O'Brien-R. Oehman...

884 Lawless Valley (W) G. O'Brien

883 Painted Desert (W) G. O'Brien-L. Day

886 Timber Stampede (W) G. O'Brien-M. Reynolds. .

885 Trouble in Sundown (W) O O'Brien-W Bond

70.
60.

60.

60.

.1943
.1934
.1933
.1933
.1938
.1938
.1939
.193*

REPUBLIC

873 Frontier Pony Express Roy Rogers

872 In Old Caliente Roy Rogers

874 Saga of Death Valley Roy Rogers

San Antonio Kid William Elliott

8601 Scatterbrain J- Canova-A. Mowbray.

871 Shine On Harvest Moon Roy Rogers

8602 Yokel Boy A. Dekker-J. Davis

.1/29/49 1939

.12/15/49 1939

.2/22/49 1939

.2/7/49 1944

.11/30/48 1940

.10/31/48 1944

.11/30/48 1942

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L. Hayward-J. Fontaine 105.

S-5 Flirting With Fate J- E. Brown-B. Roberts 70.

HC23 Hidden Gold W. Boyd-R. Hayden 62.

S-4 King of the Turf A. Menjou-D. Costello..

HC20 Law of the Pampas W. Boyd-R. Hayden

S-8 Miss Annie Rooney S. Temple-W. Gargan..

S-3 Runaway Daughter B. Stanwyck-R. Young.

HC21 Santa Fe Marshal W. Boyd-R. Hayden

HC22 Showdown, The W. Boyd-R. Hayden

HC24 Stagecoach War W. Boyd-R. Hayden.

89.

79.

88.

71.

70.

66.

64.

S-6 That's My Boy J- Durante-R. Tauber 81.

20TH CENTURY-FOX

830 Belle Starr R- Scott-G. Tierney 87.

834 Blood and Sand T. Power-L .Darnell 125.

831 Frontier Marshal R- Scott-N. Kelly 71.

835 I Wake Up Screaming B. Grable-V. Mature 82.

832 Rose of Washington Square T. Power- A. Faye 86.

833 Slave Ship W. Baxter-W. Beery 92.

.10/1/48 1938

.9/3/48 1938

.8/27/48 1940

.8/20/48 1939

.6/3/48 1939

.10/1/48 1943

.8/20/48

.6/25/48 1940

.7/30/48 1940

.10/22/48 1940

.9/3/48

.June '48 1941

.Aug. '48 1941

.June *48 1939

.Aug. '48 1941

.July '48 1938

.July '48 1937

UNITED ARTISTS

Guest in the House A. Baxter-R. Bellamy 121.

Lady of Burlesque Barbara Stanwyck 91.

.Jan. '49 1944

. Jan. '49 1943

WARNER BROS.

807 Angels With Dirty Faces J- Cagney-P. O'Brien..

730 Flowing Gold ' Garfield-P. O'Brien.

729 God's Country and the Woman G. Brent-B. Roberts...

808 They Drive By Night H. Bogart-A. Sheridan.

97. . .12/11/48 1938

«2... 7/17/48 1840

71... 7/1 7/48 1838

95... 12/11/48 1946

1947-48 SHORT SUBJECT BOOKING GUIDE

Rel. No. Title Rel. Date Data

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20

Boss Comes to Dinner (10) 4/1

Makers of Destiny #l(17!/2) 5/1 6/5

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)

M51 A Voice Is Born (20!/2) . . 1/15

THREE STOOGES COMEDIES (8)

»401 Brideless Groom (16'/2> • ■ • 9/11 ■■

9402 Sing a Song of Six

Pants (17) 10/30

9403 All Gummed Up (IS) 12/11

9404 Shivering Sherlocks (17) ... 1/8

9405 Pardon My Clutch (15)... 2/26
9466 Squareheads of the Round

Table (18) 3/4

9407 Fiddlers Three (17) 5/6

9408 The Hot Scots (17) 7/8

12/20
12/20
6/5
6/19

6/5
6/5
7/31

ASSORTED & ALL-STAR COMEDIES (17)

9421 Wedding Belle (17) 10/9 1/17

9422 Should Husbands

Marry? (17) 11/13 12/20

9423 Silly Billy (18) 1/29 6/19

9424 Two Nuts in a Rut (18) . . . 2/19 6/12

9425 Tall, Dark and

Gruesome (16) 4/15 6/5

9426 Crabbin' in the Cabin (18) . 5/13 6/19

9427 Pardon My Lamb Chop ( ) . 6/10 7/10

9431 Rolling Down to

Reno (16'/2) 9/4

9432 Hectic Honeymoon (17)... 9/18

9433 Wife to Spare (16) 11/20 12/20

9434 Wedlock Deadlock (16) ... .12/18 2/14

9435 Radio Romeo (17i/2) 12/25

9436 Man or Mouse (18) 1/15 6/19

9437 Eight Ball Andy (17«/2)... 3/11 6/19

9438 Jitter Bughouse (17) 4/29 6/12

9439 The Sheepish Wolf (17l/2) . . 5/27 6/19
1440 Flat Feat (17i/2) 6/24 7/31

COLOR RHAPSODIES (3)

9501 Swiss Tease (6) 9/11

9502 Boston Beany (6) 12/4 12/20

9503 Flora (7) 3/18 6/19

COLOR PHANTASIES (3)

9701 Kitty Caddy (6) 11/6 12/20

9702 Topsy Turkey (6'/2) 2/5

9703 Short Snorts on

Sports (6/2) 6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (&/2) 10/30

9602 Novelty Shop (6!/2) 11/20

9603 Dr. Bluebird (8) 12/18

9604 In My Gondola (7J/2).... 1/22

9605 Animal Cracker Circus (7) 2/19

9606 Bon Bon Parade (8(/2)... 4/8

9607 House That Jack Built (7). 5/6

9608 The Untrained Seal (7(/2) . 7/15

THRILLS OF MUSIC (8)

9951 Boyd Raebum & Orch. (11) 9/18

9952 Claude Thornhill &

Orch. (11) 10/30

9953 Lecuona Cuban

Boys (10!/2) 11/13

9954 S»'tch Henderson

Orch. (10) 12/11

9955 Charlie Barnet &

Orch. (10!/2) 1/15

9956 Ted Weems &

Orchestra (10"/2) 3/25

9957 Gene Krupa Orch. (10) .... 6/10

9958 Tony Pastor Orch. (10) . . . 7/22

12/20

2/14

6/5

6/5

7/10

8/28

SCREEN SNAPSHOTS (10)

9851 Hollywood Cowboys (9</2). 9/4

9852 Laguna, U. S. A. (9>/2)..10/9 12/20

9853 Gut of This World

Series (9) 11/27

9854 Off the Air (10) 12/18

9855 Hawaii in Hollywood (10). 1/22

9856 Photoplay's Gold Medal

Awards (9"/2) 3/18

9857 Smiles and Styles (10) .... 4/1

9858 Hollywood Honors

Hersholt (8) 5/6

9859 Hollywood Party (9) 6/10

9860 Hollywood Friars Honor

George Jessel (9i/2) .... 7/8

12/20
12/20
6/5

6/5

6/12
7/10

7/31

WORLD OF SPORTS (9)

9801 Cinderella Cagers (9'/2) . . 9/25

9802 Ski Demons (9) 10/23 12/20

9803 Bowling Kings (10) 11/13 12/20

9804 Navy Crew Champions (10). 12/25 2/14

9805 Rodeo Thrills and

Spills (9J/2) 1/29 6/5

9806 Net Marvels (9) 3/11 6/19

9807 Champions in the

Making (8i/2) 5/23 6/19

9808 No Holds Barred (9) 6/17 7/10

9809 Aqua Zanies (9) 7/15 7/31

FILM NOVELTIES (1)

0901 Aren't We All? (10i/2) ... 11/27

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are: distributor's release number;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title

Rel. Date Data

COMMUNITY SINGS (9)

i651 No. 1— Linda (10) 9/4

9652 No. 2— April Showers (9). 10/2
1653 No. 3— Peg 0' My

Heart (9) 11/6

9654 No. 4— When You Were

Sweet 16 (9>/2) 12/4

9655 Feudin' and

A-Fightin' (10!/2) .... 1/8
*W6 Civilization ( \ 2/12

9657 I'm Looking Over a

Four-Leaf Clover (9'/2).. 4/29

9658 Manana (9) 6/3

9659 California Here I Come (9) 8/12

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

12/20

12/20

6/19
6/5

6/5

6/19

8/28

1/17

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-932 The Invisible Mouse (7).. 9/27 11/22

W-933 King Size 6anary ( )....12/6 2/14

W-934 The Bear and the Bean (7) . 1/31 4/3

W-935 What Price Fleadom? (6). 3/20

W-936 Make Mine Freedom (10). 4/24 6/12

W-937 Kitty Foiled (8) 5/1 6/12

W-938 Little 'Tinker (8) 5/15 7/24

W-939 The Bear and the Hare (7) . 6/26 7/24

W-940 The Truce Hurts (7) 7/17 9/4

W-941 Half-Pint Pygmy (7) 8/17 10/23

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) . . . . 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)
K-971 Miracle in a Corn

Field (8) 12/20 3/6

K-972 It Can't Be Done (10)... 1/10 4/3

K-973 Goodbye Miss Turlock (10). 1/24 4/3

K-974 My Old Town (9) 2/7 4/3

K-975 Souvenirs of Death (10) . . 6/19 7/24

K-976 The Fabulous Fraud (11) . . 8/28 10/23

GOLD MEDAL CARTOONS (Reissues) (6)
W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8). 6/12

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No. 10 (8) . 9/6

S-952 Surfboard Rhythm (8).... 10/18 11/22

S-953 What D'Ya Know? (9).... 11/18 11/22
S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10) 1/10 4/3

S-956 I Love My Mother- in- Law

But (8) 2/7 5/1

S-957 Now You See It (Tech.) (9) 3/30

S-958 You Can't Win (9) 5/29 6/12

S-959 Just Suppose (9) 7/17 9/4

S-960 Football Thrills No. 11

(9) 8/21 8/21

MUSICAL MERRY-GO-ROUND (6)

M-981 Freddy Martin, Keenan

Wynn (10)

2/14

6/5

M-982 Tex Beneke (10)

2/13

6/5

M-983 Ray Noble, Buddy

Clark (11)

6/26

7/24

M-984 Les Brown-Virginia

O'Brien (10)

7/17

8/28

M-985 Frankie Carle & Orch. (10).

8/28

10/16

M-986 Art Lund-Les Brown-

Tex Beneke (10)

8/30

10/16

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21)

3/27

4-902 Going to Blazes (21)

4/24

6/12

PARAMOUNT

PACEMAKERS (6)
K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11) ... 1/2 1/17

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17 11/22

J7-2 Desert Destroyers (11) 12/16. .12/20

J7-3 Streamlined Luxury (10)... 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 The Big Eye (10) 5/21 6/12

J7-6 Frying Wing (10) 8/6 9/11

Rel. No. Title Rel. Date Data

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22

R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop, Look and Guess

'Em (10) 12/5 1/17

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10) 7/30 8/7

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6/5

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) . . . . 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-S Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20

E7-2 Olive Oyl for President (7) . . 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre- Hysterical Man (9) 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home (7).. 9/3

SCREEN SONG (8)

X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-8 The Lone Star State (9) . . . . 8/20 9/11

MUSICAL PARADES (6)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16).. 8/6 9/11

FF7-5 Big Sister Blues (14) 10/1 11/6

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

84201 No. 1 (10) 10/24 12/20

84202 No. 2 (9) 12/5 1/17

84203 No. 3 (9) 1/16 4/3

84204 No. 4 (9) 2/27 6/5

84205 No. 5 (8) 4/9 6/5

84206 No. 6 (9) 5/21 6/26

84207 No. 7 (9) 7/2 9/4

THIS IS AMERICA (13)

83101 Border Without

Bayonets (16) 11/14 12/20

83102 Switzerland Today (18)... 12/12 1/17

83103 Children's Village (19).... 1/9 3/6

83104 Operation White

Tower (18) 2/6 3/6

83105 Photo Frenzy (16) 3/5 5/1

S3106 Funny Business (18) 4/2 6/5

83107 Democracy's Diary (16).. 4/30 6/19

83108 Crime Lab (17) 5/28 6/26

83109 Letter to a Rebel (16) 6/25 7/3

33110 Sports Golden Age (17) . . . 7/23 8/28

83111 Glamour Street (16) 8/20 9/11

83112 Friend of the Family (18). 9/17 10/9

83113 Who's Delinquent? (16)... 10/15 10/23

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19

84302 Golf Doctor (8) 10/17

84303 Quail Pointers (8) 11/14 12/20

S4304 Pin Games (8) 12/12 1/17

84305 Racing Day (8) 1/9 3/6

84306 Sports Coverage (8) 2/6 3/6

84307 Teen Age Tars (9) 3/5 5/1

84308 Doggone Clever (8) 4/2 6/19

84309 Big Mouth Bass (8) 4/30 6/19

84310 Muscles and the Lady (9). 5/28 6/26

84311 Ladies in Wading (8) 6/25 7/31

84312 Athletic Varieties (8) 7/23 8/28

84313 Strikes to Spare (8) 8/20 10/2

Rel. No. Title Rel. Data Data
MUSICAL JAMBOREES (Revivals) (7)

84401 Enric Madriguera &

Orch. (8) 9/5

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31

84404 Duke Elligton (9) 11/28

84405 Jerry Wald &0rch. (9)... 12/26

84406 Ray McKinley & Orch. (8). 1/23

84407 Dick Stabile & Orch. (8).. 2/20

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/3

83702 Don't Fool Your Wife (18) . 3/5 6/5

83703 Secretary Trouble (17) 4/9 6/5

83704 Bachelor Blues (17) 9/17 10/9

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) 11/21 1/W

83402 Brother Knows Best (17).. 1/2 4/J

83403 No More Relatives (18)... 2/6 f/1

83404 How to Clean House (18) . . 5/14 6/B*

83405 Dig That Gold (17) 6/25 7/H

33406 Home Canning (16) 8/6 1/tt

RAY WHITLEY REVIVALS (4)

83501 Molly Cures a Cowboy (19) .9/5

83502 Musical Bandit (16) 10/10

83503 Corralling a School

Marm (14) 11/14 ....

83504 Prairie Spooners (13) 12/19

SPECIAL (4)

83601 20 Years of Academy

Awards (19) 4/2 »/l

83801 Basketball Headliners of

1948 (IS) 4/23

842 Louis-Walcott Fight

Picture (19) 6/26 . . .

83901 Football Highlights of 1947

(20) 12/12 ...

MY PAL FEATURETTES (2)

83201 My Pal (22) 11/31 .....

83202 Pal's Adventure (20) 9/24

WALT DISNEY CARTOONS (•)
Reissues

84701 Hawaiian Holiday (8) 10/17 ...

84702 Clock Cleaners (8) 12/12 1/1*

84703 Little Hiawatha (9) 2/20

84704 Alpine Climbers (10) 4/2 ....

B4705 Woodland Cafe (7) 5/14 6/1S

84706 Three Little Pigs (9) 9/17

REPUBLIC

SERIALS (4)

791 6- Men Never Forget

(12 Chapters) 1/31

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24

793 Dick Tracy Returns (15

Chapters) 7/17

794 Adventures of Frank and

Jesse James (13

Chapters) 10/30

CARTOONS (1)
Trucolor

761 It's A Grand Old Nag (8). 12/20 ll/i»

20th CENTURY-FOX (1948)

MOVIETONE ADVENTURES (9)

8254 Copenhagen Pageantry (8) . 1/48

8255 Scenic Sweden (8) 6/48

8256 Riddle of Rhodesia (8).... 7/48

8257 Bermuda (8) 8/48

8258 Desert Lights (8) 8/48

8259 Portrait of the West (8).. 10/48

8260 Way of the Padres (8) . . . . 1/48

Black and White

8203 Sky Thrills (9) 3/48

8204 Majesty of Yellowstone (9) . 7/48

SPORTS REVIEW (7)

8302 Olympic Class (10) 2/ 1/1

8303 Everglades Adventure (9) 1/1

8304 Football Finesse (10) 9/ 8/Ii

8305 Olympic Water Wizards (8) .11/

8306 Yankee Ski-Doodle (8).... 12/

8352 Aqua Capers (T) (8) 1/ I/I

8353 Playtime in

Scandinavia (T) (8) 4/ «/•

TERRYTOONS (20)
Technicolor

8512 Felix the Fox (7) 1/ 6/1

8513 The Talking Magpies in

Taming the Cat (7).... 1/ 6/1

8514 Mighty Mouse and the

Magician (7) 3/ 6/15

8515 Chipper Chipmunk, The (7) 3/ i/21

8516 Hounding the Hares (7)... 4/ 6/1S

8517 Mighty Mouse in the

Feudin' Hillbillies (7).. 4/ 6/l»

8518 Mystery in the

Moonlight (7) 5/ 6/1S

8519 Seeing Ghosts (7) 6/ 6/B

8520 A Sleepless Night '7) . 6 1/11

8521 The Witch's Cat (7) 7/ 9/4

8522 Magpie Madness (7) 7/ 8/28

8523 Mighty Mouse in Love's

Labor Won (7) 8/ 9/11

8524 The Hard Boiled Egg (7).. 9/

8525 Mighty Mouse in the

Mysterious Stranger (7). 10/

8526 The Talking Magpies in

Free Enterprise (7) 10/

5/1
6/5
9/4
9/4
8/21

5/1
6/19

Rel. No. Title Rel. Date Date

I 8527 Mighty Mouse in Triple

Trouble (7) 11/

I 8528 The Talking Magpies in Out

Again in Again (7) 11/ ....

8529 Mighty Mouse in the Magic

Slipper (7) 12/

I S530 The Talking Magpies in

Gooney Golfers (7) 12

TERRYTOONS (2)
Technicolor-Reissues
8531 The Butcher of Seville *(7) . . 5/
1532 Mighty Mouse in the Green

Line (7) 5'

MOVIETONE SPECIALTY (3)
8801 Symphony of a City (11) . . 9

DRIBBLE PUSS PARADE (2)

8902 Dying to Live (9) 5/ 6/1?

FEMININE WORLD (2)

8601 Something Old — Something

New (8) 2/ 5/1

8602 Fashioned for Action (8).. 4/ 6/5

MARCH OF TIME

6 The Cold War ( ) 1 '

7 Marriage and Divorce ( ). 2/20 3/6

8 Crisis in Italy ( ) 3/

9 Life Wth Junior ( > 4/

10 Battle for Greece (17) §/

11 The Fight Game (19 1 .... 5/ 6/26

12 The Case of Mrs.

Conrad (18) 7'

13 White-Collar Girls (18) ... 8/6 8/7

14 Life With Grandpa ( ) . . . 9/

15 Battle for Germany (IS).. 10/ 10/2

16 America's New Air

Power (1/) 10 29 116

17 ( )...ll

18 i ) ... 12

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12/ 1/17

The Mad Hatter (7) 2/ /6/19

Pixie Picnic (7) 6/5

Banquet Busters (7) 6/19

Kiddie Koncert (71 6/5

Wacky Bye Baby (7) 7 16 ....

Wet Blanket Policv (7) .... 8 27

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15). 10/22 2/14

J302 Drummer Man (15) 12/3 2/14

3303 Carlos Molina & His

Orch. (15» 12/13 2/14

3304 Tex Beneke & His

Orch. (15) 3/3 6/19

3305 Woody Herman & His

Orch. (15) 3/31

3306 Red Ingle & His National

Seven (15) 6/16 6/19

3387 Tex Wlliams and His Orch.

in Western Whoopee (15) 6 23 7/3)

3308 Jimmy Dorsey & Orch. (15) . 8 18 9/25

3309 Red Skin Rumba (15) 9 15 9/25

3310 Buddy Rich & Orch. (15).. 10, 13

TECHNICOLOR CARTUNES (5)

Reissues
J321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5

3323 Woody Woodpecker (7) 7

THE ANSWER MAN (8)

3391 Wind. Curves and Trap

Doors (10) 12/22 2/14

3392 Hall of Fame (10) 1/19 . . .

3393 Men. Women &

Motion (10) 3 15 6/1c

3394 Flood Waters (10) 4/26 7/31

3395 Mighty Timber (10).. .. 6/21 7/31

3396 Rockets of the Future (10). 7/5 9/25

3397 Water Battlers (7) 8/16 9/18

3398 Home of the Iceberg (7) . . 8/23 11/13

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29 11/22

3342 Chimp Aviator (9) 11/17 11/22

3343 Brooklyn Makes

Capital (27) 2/9 6/19

3344 Whatta B<"» '101 . 6/7 « "1°

3345 Copa Carnival (9) .... 6/28 7 31

3346 Paris on thp Plata (9) ... 7/12 ° 2?

3347 Gaucho Fiesta ( ) 8/16

3348 Call of the Canyon ( )... 10/18

SING AND BE HAPPY SERIES (8l

3^1 Spotlight Sfenart» '10)... 3 '2°

3382 Singing the Blues (10)... 5/ 7/31

3383 River Melodies (8) 7/5 7/31

3384 Songs of the Season ( ).. 10/11

3385 Hits of the Nineties ( ).. 10/18

Rel. No. Title

Rel. Date Oita

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27). 2/5 6 15

3352 Powder River Gunfire (24) . 2/26

3353 Echo Ranch (25) 11 6 1'

SPECIALS (2)

3201 Snow Capers (19) 2/18 6 1?

WARNER BROS.

TECHNICOLOR SPECIALS (8)

4001 Celebration Days (20) 1/31 2/14

40U2 Soap Box Derby (20) . 10/18

4003 Teddy, the Roughrider (20) 2 '21

4004 King of the Carnival (20) 4/3

4U05 Calgary Stampede (20) . . . 5/29

4006 A Oay at the Fair (20) .-. 7/3 7/21

4007 The Man From New

Orleans (19) 9/4

4008 My Own United States (20). 10/16 9/18

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10). 12 '27

4203 A Song About the

Moonlight (10) 1/24 3/6

4204 Grandfather's Favorites ... 3/13 6/5

4205 A Stephen Foster

Song (10) 5/8 6/19

4206 A Song From the

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Dangerous Dan McFoo (7). 12/20

4302 Hobo Gadget Band (7).... 1/17 ....

4303 Little Pancho Vanilla (7) . 3/20 ....

4304 Don't Look Now (7) 4/10

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Blabber Mouse (7).. 6/12

4308 The Squawkin' Hawk (7).. 7/10

4309 A Tale of Two Kitties (7) . 7/31

4310 Pigs in a Polka (7) 8/14

4311 Greetings Bait (7) 8/28

4312 Hiss and Make Up (7) 9/18

4313 Hollywood Steps Out (7).. 10/2

IOE McDOAKES COMEDIES (6)

4401 So You Want to Be a

Salesman (10) 9/13

4402 So You Want to Hold Your

Wife (10) 11 '22 12/20

4403 So You Want An

Apartment (10) . . 1/3 3/6

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build a

House (10) 5 '15

J406 So You Want to Be 3

Detective (10) 5/26

SPORTS PARADE (13)
Technicolor

4501 Las Vegas Frontier

Town (10) 11/1

4502 Action in Sports (10) 12/13

4503 A Nat:on on Skis (10) 7/31 ....

4504 Sun Valley Fun (10) 2/14

4505 Trip to Sportland (10)... 3/6 6/5

4506 Ride, Ranchero, Ride (10). 3/20 6/5

4507 Holiday for Sports (10).. 4/17 6/19

4508 Built for Speed (10) 6/5

4509 Fighting Athletes (10)."... 5/1 6/19

4510 The Race Rider (10) 6/19 7/24

4511 Playtime in Rio (10) 8/14 10/16

4512 Sports Down Under (10) . . 9/18 11/13

4513 Gauchos of the

Pampas (10) 10/9

MELODY MASTERS BANDS (8)

4601 Freddy Martin & His

Orch. (10) 9/13

4602 Swing Styles (10) 10/25

4603 Borrah Minevitch & Har.

Sch. (10) 12/6

4604 Rubinoff and His

Violin (10) 1/10

4605 Artie Shsw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch. (10) 5/15

4607 The Saturday Night Swing
Ciub (10) 6/19

4608 Joe Reichman & His

Orch. (10) 7/17

MERRIE MELODIES (18)
Cinecolor

4702 Bone Sweet Bone (7) 5/22 7/24

4704 Up-Standing Sitter (7) 7/3

4707 Dough Ray Me-Ow (/) 8/14 10/16

4709 Odor of the Day (7) 10/2

4712 Daffv Dillv <7) 10/30 ...

4715 Riff Raffy Daffy (7) 11/27

Technicolor

4701 Nothing But the Tooth (7) . 5/1

4703 The Shell-Shocked Egp (7). 7/10

4704 The Rattled Roo«ter (7) 6/?£

4706 You Were Never Duckier (7) 9/18 11/13

4708 The Pest That Came to

Dinner (7) 9/11 10/16

4710 The Foghorn Leghorn (7). 10/9

4711 A Lad in His Lamp (7)... 10/23

4716 Scaredy Cat ( ) 12/18

L. T. Tech. Cartoon

4713 Kit for Cat (7) 11 6

4714 Stupor Salesman (7) 11 20

Rel. No Title

Rel. Oatt Own

M.M. BUGS BUNNY SPECIAL (8)

4719 Hot Cross Bunny (7) 8/21 10 16

1720 Hare Spl.ttei 17) 9/25

1721 My Bunny Lies Over the

Sea ( ) 12/4

ADVENTURE SPECIALS (6)

Technicolor

4801 Land of Romance (10/ .... 9/6

4802 Beautiful Bali (10) 11/15 12/21

4803 Dad Minds the Baby (10). 12/20

4804 What's Hatchin'? (10) .... 2/28

4805 Rhythm of a Big City (10). 3 '27 6/5

4806 Living With Lions (10)... 6/5 7/24

1948-49

COLUMBIA

THREE STOOGES COMEDIES (8)

1401 Heavenly Daze ( \&/z> ■ ■ ■ ■ 9/2 9/25

1402 I'm a Monkey's Uncle (IS). 10/7 10 23

1403 Mummy's Dummies (16)... 11/4

1404 Crime on Their Hands

(17 y2) 12/9

ASSORTED & ALL-STAR COMEDIES (121

1421 Bill'e Gets Her Man (17). 9/9 9<2r

1422 Go Chase Yourself (17) 10/14 10/9

1423 Parlor, Bedroom and

Wrath (16) 12/16

1431 A Pinch in Time (16) 11/11

CAN YOU TOP THIS? (2)
1411 #1 (13) 11/18 ....

COMEDY FAVORITES (6)

Reissues

1441 Pest from the West (1SV2) 9/30 ....

1442 Ay Tank Av Rn (16) 10/21

1443 Static in the Attic (19).. 12/23

FOX AND CROW (8)
Technicolor

1701 Robin Hoodlum ( ) 12 23

ONE-REEL SPECIAL (1)

1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (6\/,) 9/2 9/25

1502 Lo, the Poor Buffal (6V2).ll/4

COLOR FAVORITES (8)

Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swing Monkey Swing (8).. 10/14

1603 The Little Match

Girl <8(/2) 11/25

1604 Glee Worms (7V2) 12/16

FILM NOVELTIES (8)

1901 Symphony on Ice (9) 12/23

VERA VAGUE LAFF TOURS (8)
1751 A Lass in Alaska (10i/2) . .10/28 10/9

WORLD OF SPORTS (12)

1801 Diving Champions (9[/2)... 9 23 10/2

1S02 Acrobatic Babies <<" ,) . . . 10 14 10,23

1803 Babe Didrickson, Queen

of Sports (10) 11/25

1804 Goin' Fishin' ( ) 12/23

THRILLS OF MUSIC (12)

1951 Elliot Lawrence &

Orch. (10'/,) ... 9/23 9/25

1952 Ray Eberle & Orch. (10).. 11/4

1953 Buddy Rich & Orch. ( )... 12/16

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9).... 9/2 10,2

1852 A Day at C.B.S. (9!/2) . . .10/7

1R53 Stars to Remember (9i/2) . .11/18

1854 A Rainy Day in Hollywood

( ) 12/23

COMMUNITY SINGS (8)

1651 Baby Face (9) 9/16 10/2

1652 My Happiness (10) 10/21

1653 It's Magic ( ) 12/9

5657 Christmas Carols () 12/9

SERIALS

1120 Congo Bill (15 Chapters) .10/28

METRO-GOLDWYN-MAYER

CARTOONS (16)

Chair Tom (7) .

MGM

W-31 Old Rockin' Chair Tom (7). 9 18

W-32 Lucky Ducky (8) 10/9

W-33 Professor Tom ( )

PETE SMITH SPECIALTIES (10)

S-51 Why Is It? (7) 9/11 11/13

S-52 Pigskin Skill (8) 9/18 10/23

GOLD MEDAL CARTOONS fBeissues) (41

W-21 The Little Goldfish ( )

W-22 Fine Feathered Friends ( )

W-23 The Blue Danube ( )

W-24 Sufferin' Cats ( )

FITZPATRICK TRAVELTALKS (8)

T-U Wandering Through Wales (9). 10/16

PARAMOUNT

PACEMAKERS

K8-1 Appointment With

Baby ( ) 10/8

K8-2 Mr. Groundling Takes the

Air ( ) 12'3

•tel. Ne. Title M Mi I

NOVELTOOM

P8-1 The Mite Makes Right (8)..10/1S ..

P8-2 Hector's Hectic Life ( )...U/1S ...

PS-3 Old Shell Game ( ) 12/17 ...

SCREEN SONG
X8-1 Readin' 'Ritin' and

Rhythmetic (7) 10/11 ..

SPEAKING OF ANMA1S

Y8-1 The Gnu Look (10) 10/19 ..

G. RICE SPORTLIGRf

R8-1 Hot Rod Speedsters ( ) 11/1 ...

RS-2 Acrobatic lllini ( ) 11,1* ...

POPEYE

E8-1 Robin Hood-Winked ( ) 11/U. ...

E8-2 Symphony in Spinach ( )... 11/31 ...

UNUSUAL OCCUPATION

L8-1 The Glass Orchestra ( ) 11/M ...

POPULAR SCIENCE

18-1 Solar Secrets ( ) 11/14 ...

RKO RADIO

EDGAR KENNEDY (I)
10th Series

93401 Contest Crazy (17) 10/1

LEON ERROL (I)

93701 Uninvited Blonde (IS) 11/11 ..

93702 Backstage Follies (17) 12/24 ..

MY PAL (4)
33201 Pal's Return (18) 11/2S ..

SCREENLINERS (IS)

94201 Jan August & His

Piano (8) 10/29 ..

94202 Block Party (8) 11/26 ..

94203 It Pays to Be Ignorant (8). 12/24 ..

WALT DISNEY CARTOONS (18)

94101 Pluto's Purchase (7) 7/» ..

94102 The Trial of Donald

Duck (7) V

94103 Catnap Pluto (6)

34104 Inferior Decorator (7).

94105 Pluto's Fledqling (7) 9/16

34106 Soup's On (8) 10/1S ,

94107 Three for Breakfast (7)...11/S
34108 Pueblo Pluto (6) 11/9

SPORTSCOPES (13)

94301 Texas Redhead (8) 9/14 ,

94302 Frozen Fun (8) 10/21

RAY WHITLEY REVIVALS (4)

93501 Keep Shooting (17) 9/10

33502 Range Rhythm (16) 10/15

93503 Cactus Capers (15) 11/19

WALT DISNEY (I)
Reissues Series — 1
94701 Goofy and Wilbur (8).... 10/1

UNITED ARTISTS

LANTZ CARTUNB

Playful Pelican (7) 10/1

Oog Tax Dodgers (7) 11/19

Wild & Woody (7) 11/31

Scrappy Birthday (7) 1/11

Drooler's Delight (7) 3/B

UNIVERSAL-INTERNATIONAL
1948-49

SPECIAL

4203 Christmas Dream (10) 11/ 11/13

WARNER BROS.

TECHNICOLOR SPECIALS (S)
Reissues

5001 Sons of Liberty (20) 11/M f/If

5002 Drums of India (20) 12/B

IOE McDOAKES COMEDIES (t)

5401 So You Want to Be in

Polities (10) 1*V» 3/1S

5402 So You Want to Be on tk*

Radio (10 ll/«

MERRY MELODIES (18)
Hen House Henery (7)... 9/11

SPORTS PARADE (IS)

5501 Jungle Man Killers (10).. 11/6 9/11

5502 Sportsmen of the Far

East (10) 12/18

ADVENTURE SPECIALS (S)

5801 Mysterious Ceylon (10)... 9/» !1I

5802 Bannister's Bantering

Babies (10) 12 /ll

FEATURETTES (6)

5101 Football Magic (20) 9/11 9/11

5102 Grandfather's Follies (20). 11 13

SPORTS NEWS REVIEWS (t)

5601 Roaring Wheels (10) 10/1 9/11

5602 Ski Devils (10) 12/4

BLUE RIBBON CARTOONS (IS)
Reissue*

5301 An Itch in Time (7) 10/30 9/11

5302 Fin'n Catty (7) 12/11

M.M. BUGS BUNNY SPECIAL IS)
Rebel Rabbit (7) » i»

PROJECTION AND SOUND SYSTEMS

MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION • BLOOMFIELD, NEW JERSEY

The Service Paper of The Motion Picture Industry

CHARLES E. CHICK' LEWIS, Editor and Publithor

r

L

PICTURES REVIEWED:
ickcn Every Sunday 10

Enchantment
ramily Honeymoon
Ladies ol the Chorus
My Own True Love
One Sunday Afternoon
So Dear to My Heart
Whispering Smith
Words and Music

DECEMBER 11, 1948

Vol. 49 No. 24

LITTLE 3 WANT OWN DECREE;
SEEK REVISED SALES CLAUSES

NEWARK PUBLIC SAFETY CHIEF
PLANS FIGHT FOR CENSORSHIP

CANADIAN MOVIE EXAMINER
WARNS AGAINST BRUTALITY

REGULAR FEATURES:
Advance Data Selling the Picture

National Newsreel Theatre Management

Regional Newsreel Shorts Rooking Guide

Hollywood Newsreel Feature Booking Guide

Entered as second class matter February 20, 1940, at the Post Office at New York, N. Y.
Published weekly by Showmen's Trade Review, Inc., 1501 Hroadway, New York 18, N. Y..

>! March 3, 1879.
a copy, $2 a year.

©C1B 169160

W^^- pictures no* ^ mins,.pr<

i A NOW dude: rtT_ ct0rV, 3aC^ Starring

A 4 No^
16 Co^dnTn To Be
ShooW0'^ color

. . -Nfaver bas .wine the

Dean ^

Set for KeleaS€(

b ■ . set f°

THIS
REPORT

PROMINENTLY

IN EVERY
TRADE PAPER
NATIONWIDE!

MO* T° " , as schemed 21

The new P*° deCision by 1 , ex-

ScheOC wad of tbe studio, ^ p-lCtures

ecntWe head <* ctU)n. Of » ^ tl}an
in charge of pro total o ^ o{ the
to be shot ajeco ^ ^ 1 ^
50 per cent * booUng also
20 completefm°rs ior product °n ^

planned * .neup :

'novel.

r£S& B0BBY' Sur^ Edmund Owe
G^sk producer- * rf Defoe

producer. r N pL*Y, i^rui

G°°lr V Pasternak P Judy j£ or

color. J , director.. ^ - a\ in iec»

4^#„S^'nSrtS ----

ducer. r,raVson, Jose . a Pas.

DUCHf rnak producer- bta

mcras at ^l in"

Pictures no* before the
d*. n0N Sxokv starnng Ja<n

direcl Ricardo , v0-

SkeVton. ^ Uemhard - V ng

Wynn- , ciNuek. «ot, director. =xal
T^^rloSt Siodn.aU ^

Gregory Peck a^%artly ^f^o,
tS Wb^SS P^S-ret O'Brien and
Clarence »xring Mat"d
SreS°Stoc^eU.

in

the connng

SCE^'E OF 1 ^ .

iCt rt" ior release -

Erector. Starnng^ lleflin. Wlcotor.

^^rfi^f ^-e/Sne
^eCt°Nufy ^"land- j j SotherU'

ReinhSmring Clark 2 %„\evy- „ U,
Tan Jonnson a.rd Big^ erO ly.
\- WoMEf , ,\n Starring J u0,Bnen,

nicoior. ctor. ^tari fo , Tj^vin

Starring * in lecm ctor. =lrri^,

lector. Starring • i ,n

Peery anu

r OUR SELF A SLICE OF

As usual, the Leader sets the pace with optimism and daring.
Millions for production and prosperity, but not one cent
for gloom! M-G-M's product announcement has electrified
the industry. Your future's sound when your theatre rests
on the solid foundation of M-G-M!

YOU CAN'T BEAT A}J^[U2P£ I

it'sjljonths in a row for ^QCentury-Fox
■/"\^ on notion Picture Herald's

2q

Century-Fox

ROAOl list °' Boxoffice champions!

CHOUSE! FLASH!

IT'S a pARIETY SCOREBOARD HIT, TOO!

«£S5& Screen May V.V t o„d Oscar Sou

e Snake Pit

WhenMyBaby
SmilesAtMe

TECHNICOLOR

..and

NATURALLY

move champions oozmncf up !

Darryl F. Zanuck presents OLIVIA de HAVILLAN
SNAKE PIT" also Starring MARK STEVENS and LEO GENN with
Celeste Holm, Glenn Langan • Directed by ANATOLE LITVAK
Produced by ANATOLE LITVAK and ROBERT BASSLER • Screen
Play by Frank Partos and Millen Brand • Based on the Nov
by Mary Jane Ward

BETTY GRABLE • DAN DAILEY in "WHEN MY BABY SMILES
AT ME" • Color by TECHNICOLOR • With JACK OAKIE, JUNE
HAVOC, RICHARD ARLEN, JAMES GLEASON • Directed by
WALTER LANG • Produced by GEORGE JESSEL • Screen Play
by LAMAR TROTTI • Adaptation by Elizabeth Reinhardt • From
a Play by George Manker Watters and Arthur Hopkins

YBUOfr
SKY

GREGORY PECK • ANNE BAXTER • RICHARD WIDMARK in
"YELLOW SKY" with Robert Arthur, John Russell, Henry Morgan
James Barton, Charles Kemper • Directed by WILLIAM A.
WELLMAN • Produced by LAMAR TROTTI • Screenplay
Lamar Trotti • Based on a story by W. R. Burnett

l/fcn

NE POWER • GENE TIERNEY in "THA
URGE" with REGINALD GARDINER, ARLEEN WHELAN, Lucile
Watson, Gene Lockhart, Lloyd Gough, Porter Hall, Richard
Gaines, Taylor Holmes, Chill Wills • Directed by ROBERT B.
SINCLAIR • Produced by FRED KOHLMAR • Screen Play by
Jay Dratler • From a Story by William R. Lipman and
Frederick SteDham

SHOWMEN'S TRADE REVIEW, December 11, 1948

5

A Tribute to Remember

On Saturday night, December 4th, the film industry
paid tribute to a great man of Showbusiness — Bob
O'Donnell, vice-president and general manager of Inter-
state Theatres and International Chief Barker of the
Variety Clubs International.

The occasion, a testimonial banquet in the Ballroom
of the Baker Hotel, Dallas, was sponsored by the
Dallas Variety Club. It was an event that will live long
in the memories of the recipient of the honors as well as
those who gathered to fete him with a typically Ameri-
can expression of admiration and affection for a man
who, in his climb up the ladder to a place of outstanding
business success, has never lost "the common touch."

The Crystal Ballroom of the hotel proved of insuf-
ficient capacity to accommodate the large outpouring
for this notable occasion, with the result that many of the
Dallas Variety Club barkers graciously forfeited their
places so that visitors from near and far might be ac-
commodated.

Interstate's founder and head man, Karl Hoblitzelle,
rewarded the assemblage with a speech which in itself
was full justification for a long journey to hear. But
added to this were the delights of the side-splitting talk
by Charlie Freeman; the speech from the heart by
Johnny Harris; the unexpected but great interlude by
Bill O'Donnell; Colonel Bill McCraw's serious but elo-
quently grand tribute to his chief; the good-natured
ribbing that Secretary of Labor Maurice Tobin and At-
torney General Tom Clark took, and parried, in stride.

Hi Ho Silver, Robert J. (Bob) O'Donnell, celebrating
his twenty-fifth year in Texas showbusiness, richly de-
serves the extraordinary honors paid him on this dis-
tinguished occasion. Long may he live to look back upon
an even that few men are privileged to receive within
their lifetime.

AAA

Postscript on Trove

The testimonial banquet referred to above was but one
of the stops of an itinerary on which we started from
New York on November 27th, with Omaha as the first
stop for attendance at the presentation to Boys Town
of a memorial statue of Father Flanagan, its founder.

The local committee under Eddie Shafton deserves a
round of applause for the manner in which the two-day
ceremonies connected with this event were carried out.
The climax was an informal dinner at which Archbishop
Bergan and Msgr. Wegner, Father Flanagan's successor
as director of Boys Town, praised the Variety Clubs for
their great charity work.

Next Stop, N'Orleans

From Omaha we flew back to Dallas on the plane car-
rying the Texas contingent home from the Boys Town
ceremonies, and then carried on for New Orleans where
the Allied States Association convention was in session.

It had been many years since we last attended an Al-
lied Convention and it afforded us a long delayed op-
portunity to catch up with so many of our exhibitor
friends who are members of that organization.

This convention hewed to the traditional Allied line
as definitively developed at the organization's annual
gatherings over the years. When one considers the great
constructive opportunities Allied possesses by reason of
the firm foundation of a rank and file membership which
includes some of the most solid citizenship of the exhibi-
tion field, one has cause to wish that National Allied's
convention policy and performance were infused with
less emotionalism and with far more forethought for
overall reactions on the realistic trade and public rela-
tions of the industry.

A Bow to George Murphy

During our travels we caught up with screen star
George Murphy twice and on both occasions we again
were impressed with the fact that in him this industry
has the most potent one-man public relatipns organiza-
tion in the whole business.

George takes on much extra-curricular activity as em-
cee of important dinners and each and every time he
proves a definite and distinct credit to Hollywood and
the entire industry.

If any exhibitor group can induce Murphy to come to
their city to officiate at one of their dinners, they will
thank their lucky stars, because his visit will have long-
lasting benefits in the number of new friends and in-
creased respect of local people for movies and the home
town theatres.

How Trouble Brews

We want to call your particular attention to a story
in this issue concerning the genesis of a movement for
censorship over in Newark, N. J. It is well worth the
reading by all motion picture men — producers, distribu-
tors and exhibitors — for it's prototype has appeared, and
may recur, in other sections of the country.

—CHICK LEWIS

6

WHAT'S NEWS

In the Film Industry This Week

Litigation

Sixty-three-year-old Louis B. Mayer had to
interrupt his honeymoon to go back to Los

Angeles and testify on behalf of MGM in the
suit filed against it by Screenwriter Lester'
Cole for reinstatement to his $1500-weekly
job. Cole had been bounced for refusing to
answer the House Un-American Activities
Committee's question as to whether he was
a Communist.

Mayer, testifying on the need to suspend
Cole, claimed that pressure had been brought
upon him by members of the Committee to
"clean house" of alleged Communists at
MGM even before the celebrated Washing-
ton hearing at which Cole was cited for con-
tempt, but that he had refused to fire men on
hearsay and told the pressure men that it
was up to Congress to do something about
it.

In New York the Little 3 — Columbia, Uni-
versal, United Artists — in the Government

anti-trust suit, broke away from the Big 4 —
Paramount, Warner Bros., Loew's (MGM),
20th-Fox — with a request for a separate de-
cree which would allow admission _ fixing,
franchises, roadshows, etc. — all subject to
the provision that they were not monopolistic
(P. 7).

In New Haven the Elmwood Theatre Cor-
poration sued the eight majors, Warner the-
atres and the Marcus Loew Booking Agency,
claiming that the Hi-Way, to be opened
Christmas, could not get films until 30 days
after Bridgeport when it wanted them 14 days
after. In Waycross, Ga. Monogram Southern
was dismissed as a defendant in the Alma
Theatre suit.

Exhibition

Boston's police clamped down on all types
of lotteries this week which will hamstring

the Variety Club's raffle for the Children's
Hospital. Warning that pictures which show
unjustifiable brutality would be banned was
issued in Toronto by Censor O. J. Silver-
thorne who noted an increase in this type
of film.

In Newark, an irate public safety director,
his hands tied by an injunction against censor-
ing films, was out to get the state legislature
to give him that power and to get a federal
law governing interstate shipment of films
emphasizing sex or dealing with medical sub-
jects. (P. 7).

Over in Buffalo the Motion Picture The-
atre Owners of New York decided to try the
Theatre Owners of America conciliation plan.
In Kansas, C. M. Parkhurst was named gen-
eral manager of the Allied Theatre Owners
of Kansas and Missouri. In Detroit Joseph
P. Uvick was elected president of Michigan
Allied to succeed Ray Branch. Other officers:
Vice-president Joseph Denniston, Secretary-
Treasurer Irving Belinski. And out in Okla-
homa City Morris Loewenstein was reelected

president of the Theatre Owners of Okla-
noma with Vice-Presidents Max Brock, C. B.
Ake< s and Secretary-Treasurer Ralph Talbot.
Suggestion to back the industry public rela-
tions snort, made by Elmo C. Rankin, and to
send 16-mm. versions, if possible, through the
schools, was accepted.

In New Orleans Gulf States Allied was out
to get a reduction in clearances. In New
\ ork the state lower court handed down a
ruling that picketing against theatres con-
ducted by the Screen Office and Professional
Employes Guild and the Screen Publicists
Guild because of their fight with distributor
home offices, was out of bounds since no
dispute existed between the theatre and the
unions and enjoined the unions from picket-
ing the Victoria Theatre.

Television inroads on newsreels plus the
decrease in public interest in news events,

noted since the conclusion of the war, has
caused Trans-Lux to drop its newsreel policy
in two more theatres. Houses in Washington,
D. C, and Philadelphia go into feature-run
policies Christmas Day.

Distribution

Screen Guild will start going after percent-
ages on its pictures with the release of "I

Snot Jesse James." Monogram has a backlog
of 25 pictures in the can and is on its way to
meeting next year's schedule of 62, President
Steve. Broidy said upon his arrival in New
t'ork Wednesday. , ■

General

The Motion Picture Association of Amer-
ica would like to see the U. S. take off its

tariffs on foreign film imports provided othc-
countries did likewise, it declared this week.
The MPAA also appointed a committee to
work on the publicity for the industry docu-
mentary shorts, first of which — "Let's Go to
the Movies" — is set for March release.

Irving Allen and Franchot Tone's feature,
'The Man on Eiffel Tower," will be in

Ansco color. Dave Bader's 16-Millimeter Re-
porter has merged with the Film World. The
CIO Screen Office and Professional Em-
ployes Guild won the right to bargain for
RKO home office employes and the Phila-
delphia Theatre Employes Union Local B-100
'.-as auit the AFL IATSE to join the AFL
Local 252 Building Service Employes Union.

RKO Directors Monday declared a 15-
cents-a-share common dividend payable Jan.
3, and the securities Exchange Commission
reported the following purchases : Albert War-
ner, 15,000 shares of Warner Bros, common
(total holdings 444,200 personal, 21,000 in
trust); Dave Warfield 3,510 shares of Loew's
common (total holdings 24,510) ; Exhibitor
Harry Brandt, 2,000 shares of Trans-Lux
(total 90, 665, in his name, 1,000 in Broadyork,
1.400 in Harday, 14,700 in his wife's name).

INDEX TO DEPARTMENTS

Advance Data 37 National Newsreel 6

Audience Classifications 10 Newsreel Synopses 11

Box-Office Slants 10 Regional Newsreei 21

Feature Booking Guide 31 Selling the Picture 11

Feature Guide Title Index 31 Shorts Booking Guide 38

Hollywood 28 Theatre Management 19

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Telephone,
LOngacre 3-0121. Charles E. 'Chick' Lewis, Editor and publisher; Tom Kennedy, Executive Editor;
Elias E. Sugarman, General Business Manager; Ralph Cokain, Managing Editor; Harold Rendall,
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16 Leinster Mews, London W.2 ; Telephone, AMBassador 3601. Member Audit Bureau of Circulations,
Member Associated Business Papers. All contents copyright 1948 by Showmen's Trade Review, Inc.
Address all correspondence to the New York office. Subscription rates: $2.00 per year in the United
States and Canada; Foreign, $5.00; Single copies, ten cents.

SHOWMEN'S TRADE REVIEW, December 11, 1948

Film Men Form
Lion Television

Mammons Heads Firm

To Produce and Distribute

Formation of the Lien Television Corpora-
lion to produce and distribute films for video
and possibly for theatres was announced in New
York this week by its President E. W. Ham-
mons.

The fact that the new company brings to-
gether several prominent personalities in film
production and sales gave rise to the rumor
that it had Wall Street money behind it and
would result in the merger of several other
television production firms, a report which
was denied by one of the organizers of the new
company.

Start Production

Production has already started with the
length of product being made in New York
running 26-27 minutes and with additional pro-
duction planned for Hollywood and probably
some foreign locations, another executive said.
In addition the company has a library of film,
much of which presumably was acquired from
the library owned by E. W. Hammons, founder
of Educational Pictures, who is president of
the new Lion Company.

Distribution will be handled for the client
stations out of New York for the first year
and possibly a network of exchanges will be
built up later, it was said. Reports that the
exchanges of Astor Pictures, whose President
R. M. Savini is a Lion vice-president and assis-
tant treasurer, would be used, at once were
denied by Savini.

Other officers of Lion are : Executive Vice-
President — United Artists Producer Jules
Levey ; A^ice-President and Treasurer — Charles
L. Casanave, Vice-President of Motion Picture
Sales ; Vice-Presidents — Neil Agnew, former
SRO president and now president of Motion
Picture Sales, and Paul White of Paul White
(television) Productions; Secretary — Newman
Lawler, partner in O'Brien, Driscoll, Raftery
and Lawler, attorneys.

Industry Is Busy
On Truman Inaugural

Jam;s Sauter of New York, well known for
his work with the War Activities Committee of
the motion picture industry, has been named in
Washington as chairman of the talent committee
for the inaugural Jan. 20, Melvin D. Hildreth.
chairman of the 1949 inaugural committee, an-
nounced this week, as the film industry got busy
on inaugural entertainment.

Carter P>arron, Loew's eastern division man-
age." and chairman of the parade and special
events committee, said that the talent committee
will make arrangements for appearances of
stars of stage, radio, concert and opera at the
inaugural gala and other events of inaugural
week.

Appearances of motion picture stars at these
events will be handled by Actor Melvyn
Douglas, chairman of the motion picture com-
mittee.

Union Quits

The Philadelphia Theatre Employes Union
Local B-100 this week withdrew from the Inter-
national Alliance of Theatrical Stage Employes
and joined the Local 252 Building Service Em-
ployes Union, an AFL organization.

SHOWMEN'S TRADE REVIEW, December 11, 1948

7

Little 3 Want Own Decree

Asks Franchise, Price,
Roadshow Change; Wants
Separate Rule From Big 4

The Little 3 openly broke with the Big 4 this
week as Columbia, Universal and United Artists
asked the federal statutory court in New York
to grant it a separate decree from that which
would be issued for Paramount, Warner Bros.,
Loew's (MGM) and 20th Century-Fox in the
Government's anti-trust suit.

The move, an outgrowth of fear on the part
of the Little 3 that it might have to bear the
brunt of whatever happened to the theatre-own-
ing defendants, also asks the three-judge court:

1 ) To allow admission prices to be written
into the exhibitor's contract provided they are
not so written as to condition clearance and run
and not intended to' deprive the exhibitor of the
right to raise or lower his admissions.

2) To authorize clearances when arrived at
independently by a distributor with an exhibitor
and not to consider the uniformity of such clear-
ance, if arrived at independently, as evidence of
conspiracy.

3) To permit franchises when they do not
restrict competition or constitute a monopoly.

4) To allow roadshows when the distributor
negotiates each roadshow deal independently.

5) To throw out the Government's proposed
''Paragraph 10." This paragraph would out-
law suspension of a contract with an exhibitor
if his theatre is closed for eight weeks ; grant-
ing of too great a film selectivity to an affiliate;
deductions in rentals when double bills are
played ; road-show privileges ; move-overs and
extended runs.

"A move-over is not a privilege given to an
exhibitor," the Little 3 memorandum tells the
court. "On the contrary, it is a single right by
which the distributor is able to earn more first-
run film rental."

'Ruinous' Litigation

The memorandum touches upon the "ruinous
litigation by way of treble damages" which the
Little 3 faces and declares :

"The Government is going out of its way
to fashion a decree which will go so far in
favor of independent exhibitors that the rights
of these defendants (the Little 3) will be
jeopardized and possibly destroyed." ,

The Little 3 move in seeking a separate de-
(Contimied on Page 9)

No See

Though he expressed a desire several
weeks ago to see the plans which the
Big 4 — Paramount, Loew's (MGM),
20th Century-Fox, Warner Bros. — will
propose to the federal statutory court to
make voluntary arbitration part of the
decree in the Government suit, he has
not yet seen them, United Artists Attor-
ney George Raftery declared Tuesday.

Raftery had asked to see the plans
when Warner Bros. Attorney Joseph
Proskauer had told the court that when
it reconvened he hoped to have a work-
able arbitration system "with teeth in it."
Raftery said he could not say what UA's
position would be until he saw the plan.
Columbia's Lou Frohlich turned it down
sight unseen.

Pressured, Testifies Mayer

Pressure was brought to bear upon him by the House Un-American Activities Com-
mittee to "clean house" of alleged Communists even before the committee's Washington
inquiry into the film industry last November, MGM Studio Chief Louis B. Mayer
testified in federal court at Los Angeles Wednesday.

Mayer, who was appearing as a witness for MGM in the suit filed by Screenwriter
Lester Cole to compel the studio to reinstate him to his $1,500 a week job and to pay
him salary for the period during which he was suspended, declares he told two com-
mittee investigators:

"I wouldn't fire anyone because someone said someone was a Communist as long as
there was no Communism in our pictures. . . ." He further testified that he had said
it "was up to Congress to tell us how to handle it."

Cole was "suspended" after the Motion Picture Association of America's Association
of Motion Picture Producers and the Society of Independent Motion Picture Producers
had agreed to discharge anyone who refused to answer questions put to them by a
congressional committee and further agreed not to hire Communists. The writer was
one of the "hostile 10" who on constitutional grounds had refused to answer the House
committee's question as to whether they were Communist party members.

His suit is a test of this action and the so-called "morals clause" which covers any-
thing which may make a studio employe ridiculous, prejudice the motion picture
industry in general and the like.

During the trial MGM Producer Jack Cummins testified that Cole's work was
satisfactory and that he had never found any "improper or un-American material" in
Cole's writings.

By Way of Explanation

Newark Public Safety Chief
Plans Fight For Censorship

By BILL SPECHT (News Editor)

Lawful exhibitions of "Mom and Dad" and
"Passionelle" have started a move in Newark
leading to legislation which would enable New
Jersey's two first class cities to censor films and
to a suggested federal law governing the inter-
state shipment of pictures which emphasize sex
or deal with medical topics.

This was revealed in Newark Wednesday by
the office of Public Safety Director John D.
Keenan. Keenan is a cigar-smoking Irishman
who seldom goes to a movie, is no bluenose and
is reportedly angry over the loss of face he suf-
fered when one exhibitor tied his censorial
hands with an injunction — that with an election
coming up in May, too.

Sorry

Also he's sorry over the rupture in exhibitor-
police relations which he thinks has existed in
the censor field for many years and he is genu-
inely worried that now, because of this injunc-
tion, the bars have been let down for anything
to happen in Newark without his being able to
do much about it — ahead of time.

On this last point he would seem to have some
justification since three theatres are now playing

pictures which would not meet the approval of
the safety director.

So, Keenan has ordered his assistants to study
the New York censor law, the laws of Penn-
sylvania and to draft him "the toughest" censor
law they can. When it is drafted he will ask
the New Jersey Legislature to pass legislation
which would enable the state's first class cities
to establish their own censorship.

In theory this would mean Newark and Jersey
City since they are the only first class munici-
palities of the state. Actually, there is the dan-
ger that smaller communities may want to get
into the act, too.

Keenan's office declared that if he wins cen-
sorship, it will probably operate with a censor
board similar to the voluntary censorship which
is tied up by injunction — a board consisting of
cue police officer, one matron, and two repre-
sentatives of each prominent women's club in
Newark and vicinity.

But in addition there would be a censor fee
of "less than $40 a reel," the fee to apply only
to the censored print and not to duplicate prints,
(Continued on Page 8)

Canadian Censor Warns Against Brutality in Films

Warning that pictures which showed brutality
or unjustifiable violence would receive a cold
official shoulder was uttered in Toronto this
week by O. J. Silverthorne, chairman on the
Ontario Board of Moving Picture Censors.

Silverthorne's warning followed banning of
"Rope" by the board, even though it had been
allowed to play first-runs in Toronto, Hamilton
and several other cities. Silverthorne declared
there was an increasing trend toward depiction

of human cruelty and that 53 eliminations had
been ordered in the past six weeks because of
these reasons, adding :

"Under present production ethics, the dis-
tributor can expect more and more elimina-
tions." . ,

His action on "Rope" allegedly followed pro-
tests by women's organizations. The Provincial
Council of Women is also protesting showing
of sex-hygiene films.

8

SHOWMEN'S TRADE REVIEW, December 11, 1948

Fight for Censorship Looms

(Continued from Page 7)
which would get by free, excepting for a possi-
ble seal fee.

In addition, Newark has elected two Demo-
crats to the U. S. House of Representatives —
Hugh J. Addonizio and Peter J. Rodino.

Keenan's office declared that Rodino was ready
to ask Congress to pass a federal law which
would prohibit interstate shipment of pictures
"emphasizing sex or dealing with medical sub-
jects" unless these films were to be shown by
private organizations such as Y.M.C.A.'s or
medical associations.

But before delving into the possibilities of such
legislation a review of the causes which brought
it about is in order.

Case History

Up until recently Newark had voluntary
cerisorship. The censor committee consisted of
the police officer, the police woman and the
women reviewers, the last of whom were se-
lected in the main from the Contemporary of
Newark, a social organization embracing all
creeds ; the Daughters of the American Revo-
lution, predominantly Protestant, and the
a-Kempis (Catholic) society. It reviewed films
either in the theatres or the Warner Bros,
screening room in Newark.

The objections of these censors, who split up
into committees to view the various pictures,
had been heeded by the exhibitors and a spirit
of cordialty reportedly prevailed.

Then David Weinstock, whose Rayhertz runs
the Broad in Newark, wanted to bring "Pas-
sionelle" into the city. The censors objected
mainly on the scene where "a guy knocks a girl
down and puts his hand up her dress," as the
Keenan office expressed it.

Weinstock agreed not to run the film and his
stand was publicly commented upon by Keenan.
Weinstock next showed "Mom and Dad."

Keenan's offices declare that the picture was
objected to on several grounds — the main one
being that its exhibition along with a lecture
and a book salesman, gave ;t an appearance
which the censors didn't like. In addition it was
pointed out that while there was never any
doubt that Weinstock would keep his agree-
ment to segregate audiences, once the picture
was censor-approved, they had lost all control
over it, and other theatres could then book the
picture as they pleased. Weinstock was asked
not to run it.

Fights for Belief

But Weinstock is a citizen with opinions of his
own. He did not believe the picture was against
the public good. He is opposed to censorship, a
view held by many a good American citizen
from the time of Thomas Jefferson to the pres-
ent.

Weinstock played the picture and when Keenan
tried to stop him, Weinstock backed up his
opinion with action. He went to court. After
a two-day hearing, the court granted him an
injunction preventing Keenan from interfering
with the picture.

The court ruled in effect that even if the pic-
ture was not fit for public showings, Keenan

Griiiith Suit Recessed

Federal Judge Edgar S. Vaught of
Oklahoma City this week recessed the
Griffith anti-trust suit till Jan. 24, 1949.

could do nothing to prevent its showing since
there was no law authorizing censorship in New
Jersey. The decision further intimated that
should the city council of Newark pass a local
censor law it would be illegal.

Keenan apparently burned up. Apparently he
still had the authority to raid the theatre, arrest
the exhibitor and hold a jury trial, but this form
of action is troublesome and expensive. What's
more, worse, from the viewpoint of those who
study public relations, was to follow.

Sid Frankljn, who operates the Little Theatre,
near the Broad, according to Keenan's press
secretary, booked "Passionelle" to compete with
the Broad. Franklin's film was an expurgated
version but the advertising did not indicate this
and Newarkites as well as those outside the
city came in to see the picture that Keenan had
banned.

But the public safety director must have
gnashed his cigar — he smokes 22 a day on an
average — when a third theatre started to play
w hat Keenan's office terms "phoney" sex pictures
with lurid advertising build-ups.

No Screenings

Warner Bros., whose screening room was be-
ing used by the censor committees, told the la-
dies there would no longer be any showings, but
if they wanted to look at the pictures in the the-
atre they would be given passes. Warner, ac-
cording to Keenan's press secretary, allegedly
ignored suggestions to omit a childbirth scene
in "Johnny Belinda."

All these people of course were within their
legal rights. But it is to be gathered that Keenan
was none too happy about the incidents which
piled up and made the newspapers. He honestly
believes his aides say, that there is nothing he
can do should unscrupulous exhibitors decide to
use Newark as a place to show films banned in
New York City and advertise the fact in New
York newspapers to the New York trade which
is only a short train ride away.

All of this has resulted in the present plan to
get local censorship and possible federal action
on film shipments.

What Keenan's chances are is anybody's
guess.. One official of an exhibitor's association
thought they were excellent. On the whole the
possibility of a federal film shipping law doesn't
appear good. And even in New Jersey, Keenan
could be beaten on censorship for he's a Demo-
crat from the Democratic stronghold of Newark
who will have to face a Republican-dominated
state legislature.

But, as political observers point out, there is
also the possibility that the Republicans might
think it is a good idea and while denying Keenan
his measure, sponsor one of their own, either
establishing state censorship or local censorship.
After all political administrations may not be
adverse to creating jobs for their faithful and
the fees from censoring elsewhere have provided
lucrative revenue.

Others May Try

In addition, there is the threat that New Jer-
sey's second class communities — not included in
Keenan's plans — might think local censorship a
good idea for them also and ask to be included.

No matter how it is viewed, the situation
seems to spell trouble. It spells trouble at a
time when censorship is brewing again in states
where legislators are to meet and who might
be influenced somewhat by the Newark action.

London Buzzes

London buzzed this week with reports
that the Cooperative Wholesale Society,
which is closely allied to the Labor Party
and the trade unions, sought to buy a
substantial holding in J. Arthur Rank's
film empire. Reliable sources claim feel-
ers have gone out and are speculating
whether this is a move to get a fourth
circuit going under Cooperative manage-
ment. It already has mobile units, and
propaganda and documentary production
units.

Pauley Tries to Stop
Warner Station Buy

Efforts of Edwin Pauley's Southern Cali-
fornia Television Company to stymie the pur-
chase by Warner Bros, of KLAC-TV, Los
Angeles, from New York Post publisher Mrs.
Dorothy Thackrey were revived this week when
Southern California tendered for filing with the
Federal Communications Commission in Wash-
ington an application for puchase of the station.
The Commission thus far has not accepted the
application.

Warners had agreed to buy KLAC-TV and
two California AM radio stations from Mrs.
Thackrey as a package for $1,045,000. South-
ern California petitioned the Commission to
order Mrs. Thackrey to list sales prices for each
station, but the FCC denied the petition, holding
that she had the right to sell her broadcasting-
properties on an "all or none" basis. Southern
California now has pending with the FCC a
petition for a rehearing on this decision.

The Southern California bid this week was
for KLAC-TV alone.

Foreign Film Rents
Drop Almost 10%

Motion picture company royalties from for-
eign exhibition in 1947 declined almost 10 per
cent below the $138 million received in 1946,
totalling $124 million, the Department of Com-
merce reported from Washington, D. C. this
week.

The decline was due almost entirely to the
third and fourth quarter slumps brought on by
the embargo of film shipments to Great Britain
following the imposition of the ad valorem tax
in August, 1947, the report stated.

Drop

According to British figures, said the Com-
merce survey, total payments to the United
States in 1947 amounted to $56 million as com-
pared with $70 million the previous year.

This year's remittances will take an even
sharper drop, the Commerce Department pre-
dicted, probably totalling about $100 million
from all foreign sources. Despite the resump-
tion of film shipments to Great Britain last
March, royalties received from that country
this year will probably amount to only about
$35 million, the report concluded.

N. Y. Exhibitors Take
To TOA Plan

President Merritt A. Kyser of the Motion
Picture Theatre Owners of New York State
Wednesday announced that his organization had
embraced the Theatre Owners of America con-
ciliation plan. The committee consists of Rob-
ert Hyman, Henry Dillemuth and Lloyd Mills,
with Jack Read. George Cammel, Menne Dyk-
stra and Charles Loree..

SHOWMEN'S TRADE REVIEW, December 11, 1948

9

Wants 14-Day
Clearance; Sues

Charges of violating the anti-trust laws
through an alleged effort to monopolize first-
runs were filed in the New Haven federal court
this week by the Elmwood Theatre Corporation
of New Britain and the Susan Frouge Proper-
ties, Inc., of Bridgeport against the eight major
distributors and two theatre operating com-
panies.

The complaint charges that Elmwood plans to
open the Hy-Way Theatre in Stratford — a
property said to be worth $300,000 owned by
the Frouge interests — on Christmas Day and
that the New Haven exchanges of the defend-
ant distributors had refused it product 14 days
after Bridgeport, regardless of rental terms
offered. It further asserts that it would "seri-
ously jeopardize" the new enterprise to have to
wait 30 days after Bridgeport in accordance
with the terms it alleges the defendant distribu-
tors demand. Injunctive relief through a pre-
liminary then a permanent injunction, plus court
costs and counsel fees, are asked.

Named in the complaint are Paramount,
Loew's (MGM), 20th Century-Fox, Warner
Bros., RKO, Columbia, Universal, United
Artists, Warner Bros. Circuit Management Cor-
poration and the Marcus Loew Booking Agency.

hJH

Little 3 Asks Court
For Separate Decree

(Continued from Page 7)
cree is not unexpected. Reports have persisted
that the Little 3 did not like the road the Big 4
was taking and that their interests were at
variance since the Little 3 was vitally interested
in sales practices and the Big 4 was concentrat-
ing on ways to hold their theatres.

In addition the Big 4 members have been
tending to see if they cannot find some way out
of their difficulties through a consent decree
and have inaugurated such conversations with
the Government though little progress has been
made.

Coupled with this is the fact that the Little 3
sees RKO out of the suit and in a position where
no suing exhibitor can use the consent decree
against it as evidence in a triple damage suit.

Loew's Appeal Expected
In Walcher Award

That Loew's would appeal the $290,000 dam-
ages which an all-male jury in the St. Louis
federal court awarded Mrs. Beulah Greenwalt
Walcher of Denver, was thought certain in
film circles, this week.

Mrs. Walcher, the "Peggy" in the war book,
"They Were Expendable," sued Loew's charg-
ing that the character of "Sandy" in the motion
picture version caused her public notoriety and
suffering. In the picture Sandy is depicted as
having a romance with a naval officer, a fact
which was pointed up in the advertising.

The jury awarded Mrs. Walcher the dam-
ages after viewing the picture.

Court Denies Motion
To Dismiss Isley Suit

Distributor defendants and Fox West Coast
in the anti-trust suit filed by Phil Isley on
charges that he cannot get day-and-date book-
ings for a new Pickwood theatre he is about
to open, were denied their motion to dismiss the
case in Los Angeles federal court this week.
The court allowed Isley to amend his suit that
the co-owners of the Pickwood become plaintiffs
in the suit.

Sales

Film Classics Vice-President and General
Sales Manager G. B. Kranze has called a
division managers' meeting in the home office
for Dec. 18.

Merger

Dave Bader has merged his 16-Millimeter
Reporter, founded in 1946, with the Film World,
published in Hollywood, it was announced this
week.

Names

Murray Silverstone, president of 20th Cen-
tury-Fox-International, is back in New York
after a month of Europe. Realart General
Manager Carroll Puciato is vacationing in the
balmy climate of Bermuda. MGM Ad Chief
Si Seadler hopped out to the coast to look at
product and hopped back again this Monday
to his desk in New York.

Talent, He Wants

A French movie-maker who has come to
America for the talent and technicians it has to
offer and not necessarily for its financial possi-
bilities in connection with his next production,
revealed himself to the trade press in New York
last Friday.

He is P. (for P'ierre) Albert, of the RealLa
tions d'Art Cinematographique, maker of the
past success, "Grand Illusion," who is here with
his associate Paul Perregaux of Realisations
Bidees Cinematographique, a Swiss organiza-
tion, in connection with the opening of their
latest film — "Man to Man" which deals with
the life of Henri Dumant of the Red Cross.

At the same time they will investigate the
possibilities of joining hands with American
talent and technicians to produce a film on "an
international scale ' about the Panama Canal for
an approximate $1,250,000. Whether the picture
will be made in Hollywood or elsewhere, Albert,
who is going to the coast shortly could not say,
but he indicated that it would be made in color
and was very positive it would not be Roux
color.

"I have," he declared in French, "known Roux
(color) for 12 years and it is still as bad after
12 years." He added that Roux color had been
embraced by a writer, intimating that the writer
did not have the knowledge a producer would
have, though aforesaid writer has been making
pictures for years.

Albert said French production was at pre-
war level. He deplored the fact that French
pictures did net get more extended American

Calendar

DECEMBER

15, meeting, Independent Theatre Owners of Oregon,
New Washington Hotel, Portland, Ore.

15-17, meeting of executive committee, Motion Pic-
ture Association of America, Hollywood.

JANUARY

28-29, meeting, directors and officers, Theatre
Owners of America, Mayflower Hotel, Washington,
D. C.

FEBRUARY

21-22, postponed convention, Allied Motion Picture
Theauc Owners 01 Western I'eniis} ivaina, Hotel V\
liam Penti, Pittsburgh.

MARCH

24, Motion Picture Academy of Arts and Sciences
annual awards, at a site to be selected in Los Angeles

23-25, first meeting of the Anglo-American Joint Film
Advisory Committee, New York.

bookings. When asked, through an interpreter,
whether this was not due to the fact that films
such as "Volpone" and "The Well-Digger's
Daughter," were not family fare in the Ameri-
can sense of the word, and that in these parts
films had to appeal to the family trade, he
replied that in France families also went to the
movies. Asked if exhibitor complaints that
French pictures did not have the needed acces-
sories to exploit them might not have some-
thing to do with this deplorable lack of ex-
hibitor appreciation for things Gallic, he an-
swered that this might be so but the French
lacked the finances with which to do such
exploiting.

Perregaux declared that production in Switz-
erland was more expensive than in France due
to rates of exchange and the fact that Swiss
actors were in the main German-speaking.
Since production of German films at the mo-
ment was not universally popular, he added, this
made it necessary to import French casts.

Exhibitors Wondering Will
St. Louis Repeal 5% Tax

St. Louis exhibitors were wondering this
week whether there was. any hope of getting rid
of their city's five per cent tax on amusement
admissions through repeal.

The tax, which is under fire now in the
local court, had been passed approximately one
year ago with the promise that it would be re-
pealed if St. Louis passed a city earnings tax,
which is now being imposed. However, Mayor
Aloys P. Kaufmann is expected to veto any bill
to repeal admission or to reduce cigarette taxes.

Chairman Herman Novak of the city's legis-
lative committee, added another headache to the
exhibitor problem when he declared that should
the amusement tax be repealed, theatres would
be asked to pass this savings on to their patrons.

Appoint Industry Film
Publicists Committee

The Motion Picture Association of America's
advertising and publicity directors committee
this week appointed the following" public rela-
tions group to work on its industry documen-
taries, the first of which — "Let's Go to the
Movies" — is set for March release :

Chairman Stanley Shuford. Paramount, and Maurice
Bergman, Universal, representing the ad and publicity
directors committee; Warners' Harry Goldberg, Loew's
Ernest Emerling, representing affiliated theatre cir-
cuits; RKO's Harry Michalson, 20th-Fox's Peter
Levathes with Paramount's Oscar Morgan as alternates,
representing distributors; Kenneth Clark and Thomas
Waller, representing the MPAA.

Gulf Allied to Fight
New Orleans Clearance

Gulf States Allied this week reportedly was
mulling plans to compel a reduction of clearance
in the New Orleans territory.

The move, which might secretly have the
support of the distributors, who have never
been too happy over New Orleans terms which
at one time provided for 60 days' clearance on
downtown run, and another 60 days clearance
on first neighborhood-run, will probably involve
a protracted fight with the affiliated circuit
interests in that city.

10

SHOWMEN'S TRADE REVIEW, December 11, 1948

The Box-Office Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

One Sunday Afternoon

(Color by Technicolor)
Warner Bros. Musical 94 mins.

AUDIENCE SLANT: (Family) A nostal-
gic, colorful musical that's bound to have
widespread appeal, for it has all the entertain-
ment elements that appeal to average movie
patrons. For those who remember Para-
mount's 1933 version, starring Gary Cooper,
and Warners' 1941 screen adaptation ("The
Strawberry Blonde"), starring James Cagney,
this is the same story enhanced by music
and beautiful Technicolor photography.

BOX-OFFICE SLANT: This has all the
qualifications for a successful box-office pic-
ture, and should do well wherever played.

Cast: Dennis Morgan, Janis Paige, Don DeFore,
Dorothy Malone, Ben Blue, Oscar O'Shea, Alan Hale,
Jr., George Neise. Credits: Directed by Raoul Walsh.
Screenplay by Robert L. Richards. From the play by
Jame? Hagan. Technicolor Color Director, Natalie
Kalmus. Associate, William Fritzsche. Original Music
and Lyrics, Ralph Blane. Photography, Sid Hickox
and Wilfred M. Cline. Musical Numbers staged by
LeRoy Prinz. Produced by Jerry Wald.

Plot: This is the story of a correspondence
school dentist who falls in love with the
wrong girl; who goes to prison because of
the crookedness of his best friend, but who
eventually realizes that the girl he married
is the right one for him, and that the friend
isn't worth killing for the deal he pulled.

Comment: Back in 1933 Paramount made
an all-talking version of James Hagan's play,
starring Gary Cooper and Fay Wray. Then,
in 1941, Warners teamed James Cagney and
Olivia de Havilland in a screen version titled
"Strawberry Blonde." Now, seven years later,
Warners again presents the same story under
its original title, only this time it comes in a
new form: a musical that weaves story and
music together in a logical pattern. And,
this time, it's enhanced by Technicolor. Den-
nis Morgan has the lead portrayed by Cooper
and Cagney in the earlier versions, and with
him in the principal roles are Dorothy Ma-
lone, Janis Paige and Don DeFore, all of
whom suit their characters well and handle
their individual assignments with exceptional
merit . . . and in good voice. Set in the nos-
talgic early 1900s, the story is leisurely-paced
with plenty of music and comedy, the latter
handled by Ben Blue. The Mcore includes new
Ralph iBlane stylized versions. of such old
favorites as In My Merry Oldsmobile, On a
Bicycle Built for Two, and two other num-
bers, with five new tunes added, outstanding
of which is the title song. Moviegoers are
bound to take notice of Dorothy Malone, a
new and beautiful face for them to root for.
She appears to have the fundamental pre-
requisites for star rating: charm and ability.
The entire picture is bound to have wide-
spread appeal, for it has all the entertain-
ment elements that appeal to average movie
patrons. Veteran Director Raoul Walsh ex-
pertly guided the proceedings, and Jerry
Wald handled the production reins.

Chicken Every Sunday

20th-Fox Comedy-Drama 94 mins.

AUDIENCE SLANT: (Family) A picture
for everyone from six to sixty. A warm,

National Reviewing Committees'
Classifications

PAROLE, INC. (EL)

FAMILY — National Board of Review.

CLASS A — SEC. 2 — National Legion of Decency.

LOUISIANA STORY (Lopert)

FAMILY — National Board of Review.

CLASS A — SEC. 1 — National Legion of Decency.

VALIANT HOMBRE (UA)

FAMILY- National Board of Review.

CLASS A— SEC. 1— National Legion of Decency.

down-to-earth comedy drama that provides
swell entertainment for the entire family.
Exhibitors should welcome this fine motion
picture.

BOX-OFFICE SLANT: Because of its

My Own True Love

Paramount Drama 84 mins.

AUDIENCE SLANT: (Adult) Despite a
relatively weak plot, Director Compton Ben-
nett manages to hold audience interest to an
adequate degree by his professional maneuv-
ering of the material at hand. However, little
enthusiasm will be generated by the familiar
plot.

BOX-OFFICE SLANT: Not likely to roll
up strong grosses, for Phyllis Calvert is not
too well known in many situations. There
may be some draw in the Melvyn Douglas
and Wanda Hendrix names, but not enough
to offset the lukewarm word-of-mouth.

widespread appeal, this film should score
solidly at the box-office. And exhibitors
should get behind it to make sure that it
does. It will benefit from enthusiastic word-
of-mouth comment.

Cast: Dan Dailey, Celeste Holm, Colleen Townsend.
Alan Young, Natalie Wood, William Frawley, Connie
Gilchrist, William Callahan, Veda Ann Borg, Porter
Hall, Whitney Bissell, Katherine Emery, Roy Roberts,
Hal K. Dawson, Percy Helton, Mary Field, Anthony
Sydes, H. T. Tsiang, Loren Raker, Junius Matthews,
Dick Ryan, Ruth Rickaby. Edward Keane, Jack Kirk-
wood, Francis Pierlot, Wilson Wood, Eddie Laughton,
Frank Meredith, Jack Daley. Credits: Produced by
William Perlberg. Directed by George Seaton. Screen-
play by George Seaton and Valentine Davies from the
stage play by Julius J. and Philip G. Epstein, and the
book by Rosemary Taylor. Photography, Harry Jack-
son. Art dirction, Lyle Wheeler and Richard Irvine.
Musical direction, Alfred Newman.

Plot: A comedy-drama in the early 1900s
in Tucson, Arizona, about a ne'er-do-well
husband who always makes rash investments,
and his persevering wife who runs a board-
ing house to defray expenses.

Comment: Too often a picture is for this
or that type of moviegoer. Not so with
"Chicken Every Sunday." Here's a picture
for everyone from six to sixty. It's a warm,
down-to-earth comedy-drama about real peo-
ple who lived in a period (the early 1900s)
when such things as the atomic bomb, and
the fear of war were unknown. The prob-
lems that beset the Heffernan household when
Husband Jim makes one rash investment
after another while Mother Emily takes in
one boarder after another to defray expenses,
arouse a great deal of sympathy: but at the
same time, they also provoke laughter. Di-
rector George Seaton, who also wrote the
screenplay in collaboration with Valentine
Davies, adds another triumph to his previous
successful "Miracle on 34th Street" and
"Apartment for Peggy." Seaton not only
captures the atmosphere of the period, but
he also succeeds in making his characters
real human beings. Dan Dailey is lovable,
yet exasperating, as the ne'er-do-well hus-
band, and Celeste Holm is warmly sympa-
thetic and human as the financially harassed
wife and mother. It's a role that demands
much, and Miss Holm delivers admirably.
Colleen Townsend, Alan Young, Natalie
Wood, William Frawley, Veda Ann Borg,
Porter Hall and William Callahan are princi-
pals in the lengthy cast who lend strong
support. Exhibitors should welcome this
fine motion picture and should get behind
it as swell entertainment for the entire fam-
ily. "Chicken Every Sunday" will benefit
from enthusiastic word-of-mouth comment.

Cast: Phyllis Calvert, Melvyn Douglas, Wanda Hen-
drix, Philip Friend, Binnie Barnes, Alan Napier, Ar-
thur Shields, Phyllis Morris, Richard Webb. Credits:
Directed by Compton Bennett. Produced by Val Lew-
ton. Screenplay by Theodore Strauss and Josef Mischel,
from the Arthur Kober adaptation of a novel by Yo-
landa Foldes. Photography, Charles B. Lang, Jr.
Musical score by Robert Emmett Dolan.

Plot: In England, Melvyn Douglas falls in
love with Phyllis Calvert, a very young friend
of his daughter. When his son, Philip Friend,
returns from the recent war, Philip also falls
for the girl. Conflict ensues and Friend is
about to kill himself, but Douglas' announce-
ment that he is going to South America causes
his son to repent, and Douglas leaves on his
journey, accompanied by Miss Calvert.

Comment: The story in this slow-moving
film has been done many times. However,
despite the relatively weak plot, Director
Compton Bennett manages to hold audience
interest to an adequate degree by his pro-
fessional maneuvering of the material at
hand. It's one of those stories where the
audience knows what's going to happen and
wishes it would hurry up and happen. Phyllis
Calvert is a British beauty who performs
well, while Philip Friend is outstanding as
the veteran from whom the war took a leg,
a wife and child, self-respect and interest in
the world. The picture is not likely to roll
up strong grosses, for Miss Calvert is not too
well known in many situations. There may
be some draw in the Melvyn Douglas and
Wanda Hendrix names, but not enough to
overcome the lukewarm word-of-mouth that
may be occasioned by the familiar story, the
London locale or the triumph of a December-
Mav romance.

Enchantment

RKO Radio Romantic Drama 102 mins.

AUDIENCE SLANT: (Family) Endowed
with top-quality Samuel Goldwyn production
values, this romantic, nostalgic drama should
be widely acclaimed by general audiences be-
cause of its irresistible appeal to every mem-
ber of the family, with the possible exception
of the youngsters, to whom its love story
will have little meaning. Women will love
this picture, and its moments of tenderness
aiid pathos will in all likelihood bring tears
to many eyes.

BOX-OFFICE SLANT: Because of its
strong general appeal, with the women upper-
most, as well as the attention-getting values
of its stars, title and producer, this picture

SHOWMEN'S TRADE REVIEW, December 11, 1948

11

should prove a valuable box-office property
in most situations. The current advance
national magazine campaign will create mil-
lions of potential patrons.

Cast: David Niven, Teresa Wright, Evelyn Keyes,
Farley Granger, Jayne Meadows, Leo G. Carroll, Philip
Friend, Shepperd Strudwick, Henry Stephenson, Gigi
Perreau, Colin Keith-Johnston, Peter Miles, Sherlee
Collier, Warwick Gregson, Marjorie Rhodes, Edmond
Breon, Gerald Oliver Smith, Melville Cooper, Dennis
McCarthy, Gaylord Pendleton, Matthew Boulton, Robin
Hughes. William Johnstone. Credits: Produced by
Samuel Goldwyn. Directed by Irving Reis. Screenplay
by John Patrick. From a novel by Rumer Godden.
Photography, Gregg Toland. Art direction, Gordon
Jenkins. Music, Hugo Friedhofer. Musical direction,
Emil Newman. Song, Enchantment, by Don Raye
and Gene De Paul. Carilonic bells by G. J. Schulmerich
Electronics, Inc.

Plot: An American girl ambulance driver
who comes to the London home of her great-
uncle to live, falls in love with an RAF of-
ficer. Fearing the war may keep them apart
and that she will be hurt, she lets him go
away. But her great-uncle, who years before
had fallen in love with an orphan girl adopted
by his family, only to lose her through the
machinations of his selfish sister, urges his
grandniece to go after the officer. The girl
catches up with him while the Germans are
bombing London. One of the bombs strikes
the grand-uncle's house, and he is killed.

Comment: Endowed with the top-quality
production values that distinguish the pic-
tures which come from Producer Samuel
Goldwyn, "Enchantment" is a romantic, nos-
talgic drama that should be widely ac-
claimed by general audiences because of its
irresistible appeal to every member of the
family, with the possible exception of the
youngsters to whom its love story will have
little meaning. This is a drama of the alter-
nate eras of love and'" laughter, on the one
hand, and quiet memories on the other in
a house in London. In the telling of its
story, the scene is frequently shifted from
present to past and back again to point up
a parallel of a love affair between a girl
ambulance driver and an RAF officer (pres-
ent) and that of a young officer and the
adopted orphan girl in his household (past).
The idea is that, whether past, present or
future, there is the same story in that house,
a story that will never end. Although the
parallel between the past and present love
affair is clearly drawn, what emerges more
conspicuously is the contrast between the
warm romanticism of the previous era and the
skeptical realism of the present, occasioned
by the shifting back and forth in the telling
of the story. The sequences of the past are
more romantic and nostalgic and therefore,
more entertaining, than the story of today;
and it is these sequences audiences will re-
member the longest. Women will love "En-
chantment," and its moments of tenderness
and pathos will in all likelihood bring tears
to many eyes. Teresa Wright is lovely and
appealing in the yesterday" sequences, while
David Niven is properly dashing and romantic
as a young man; bitter and disillusioned as
an old retired general. Among the others in
the cast, Jayne Meadows deserves special
mention for her outstanding portrayal of the
selfish and embittered sister who breaks up
the love affair of the two principals. Evelyn
Keyes, Farley Granger, Leo G. Carroll, Philip
Friend, Shepperd Strudwick and little Gigi
Perreau (this talented young Goldwyn dis-
covery is sure to win every heart in the
house) are all sincere and convincing in their
performances. The direction of Irving Reis
is largely instrumental in making "Enchant-
ment" a love story that holds the interest
throughout 102 minutes.

Words and Music

(Color by Technicolor)
MGM Musical 122 mins.

AUDIENCE SLANT: (Family) One of
the finest musicals to come out of Hollywood.
Star - studded and melody - packed with
Rodgers and Hart tunes, this has all the
entertainment ANYONE could want, and
then some.

BOX-OFFICE SLANT: With a list of
marquee names that reads like a "who's who"
of Hollywood, plus the Technicolor, songs
and revue numbers, this picture should do
standout business in all situations.

Cast: June Allyson, Perry Como, Judy Garland,
Lena Home, Gene Kelly, Mickey Rooney, Ann Sothern,
Tom Drake, Cyd Charisse, Janet Leigh, Mel Torme,
Betty Garrett, Marshall Thompson, Vera-Ellen, Jean-
ette Nolan, Richard Quine, Clinton Sundberg, Harry
Antrim, Ilka Gruning, Emory Parnell, Helen Spring,
Edward Earle. Credits: Directed by Norman Taurog.
Based on the lives and music of Richard Rodgers and
Lorenz Hart. Screenplay by Fred Finklehoffe. Story
by Guy Bolton and Jean Holloway. Adaptation by Ben
Feiner, Jr. Photography, Charles Rosher, Harry Strad-
ling. Musical numbers directed by Robert Alton. Pro-
duced by Arthur Freed. Technicolor color director,
Natalie Kalmus ; associate. James Gooch. Musical
director, Lennie Hayton.

Plot: A musical based on the music and
incidents in the lives of Richard Rodgers and
Lorenz Hart.

Comment: This is a star-studded entertain-
ment treat of major proportions. It is the

NEWSREEL SYNOPSES

(Released Saturday, December 11)

MOVIETONE (Vol. 31, No. 98)— Truman salutes
"Big Mo"; London in record fog; French gratitude
train ; President and Margaret at father-daughter din-
ner; Chambers and Hiss; WAC director in regular
army; 4-H Club winners; Barbara Ann Scott; Wres-
tling (except Philadelphia and Charlotte); Football:
Notre Dame-Southern Califcrnia, Frankford-South
Catholic (Philadelphia only), High School stars of the
Carolinas (Charlotte only).

UNIVERSAL (Vol. 21, No. 202)— Chambers and
Hiss; WAC director in regular army; Hoffman to
China; New Orleans trade mart; St. Nick in Holland;
Wrestling; Football: Notre Dame-Southern California.

WARNER PATHE (Vol. 21, No. 33)— President and
Margaret at father-daughter dinner ; Chambers and
Hiss; WAC director in regular army; French gratitude
train; London in record fog; Livestock show; Foot-
ball : Collier's Ail-Americans.

PARAMOUNT (No. 31)— Chambers and Hiss; Royal
Command film performance; Truman salutes "Big Mo";
Toys for Christmas; Football: Notre Dame-Southern
California.

NEWS OF THE DAY (Vol. 20, No. 228)— Chambers
and Hiss; Truman salutes "Big Mo"; Christmas pre-
view; Wrestling; Football: Notre Dame-Southern
California.

(Released Wednesday, December 8)

MOVIETONE (Vol. 31, No. 97)— Suchow battle;
Mme. Chiang in Washington; Truman in ECA dis-
cussion; Royal Command film performance; Wright
plane returns from England; Air brake propeller;
American music in Japan; Salmon fishing; Water
skiing.

PARAMOUNT (No. 30)— Air brake propeller; Ameri-
can music in Japan; Floating baby; Stocking fashions;
Suchow battle.

UNIVERSAL (Vol. 21, No. 201)— Suchow battle;
Mme. Chiang in U. S. ; Royal Command film perform-
ance; Beauty contest; Eskimo beauty; Air brake pro-
peller; New Jeep use; Water-skiing; Football: Penn
State-Washington State.

WARNER PATHE (Vol. 20, No. 32)— Suchow battle;
Berlin elections; Mme. Chiang in U. S. ; Queen Wil-
helmina; Truman in ECA discussion; Wright plane
back; Air brake propeller; Water-skiing; Football:
Cleveland Browns-San Francisco 49ers; Great Events:
Boston Tea Party, Dec. 16, 1773.

TELENEWS (Vol. 2, No. 49)— Whittaker Chambers
again; N. Y. divorce mill; Mme. Chiang with
Marshall; Defense pact binds Americas; Merchant sea-
man training; Models in bathing suits; Report on
Berlin; Venezuelan revolt; Mexican fire; Jerusalem
truce; "World Citizen" Davis campaigns; Rotterdam
thanks U. S. ; Duck-hunting; Roller derby; Football:
Baltimore Colts-Buffalo Bills.

ALL-AMERICAN (Vol. 7, No. 320)— Liberian official
here; Youngest college president; Texas teacher con-
vention; Woman 108 years old: College aviation.

story of two of the nation's outstanding mu-
sical geniuses, Rodgers and Hart. The cast
credits as listed above reads like a "who's
who" of Hollywood stars, and each individual
in his or her own way, contributes a tre-
mendous amount of real entertainment to
what is probably one of the finest musicals
ever to come out of Hollywood. Color by
Technicolor, direction by Norman Taurog
and production by Arthur Freed are all ex-
cellent. To list any individual star for his or
her performance would be a difficult task, for
they are all so very good. There are over a
dozen Rodgers and Hart numbers, each done
in revue style, with the star backgrounded by
lavish production sets, costumes and chorus.
Mickey Rooney plays Lorenz Hart and Tom
Drake plays Richard Rodgers. Perry Como
sings several of their tunes, among them
With a Song in My Heart and Blue Room,
and Lena Home is superb in her renditions
of Where or When and The Lady Is a
Tramp. The dance done by Gene Kelly and
Vera-Ellen to the tune of Slaughter on 10th
Avenue is something to be long remembered.
Judy Garland and Rooney do a number to-
gether and there's one song by Mel Torme,
one by Ann Sothern and one by Betty Gar-
rett. One of the cutest sequences is June
Allyson singing Thou Swell with the as-
sistance of an excellent pair of male dancers.
One could go on enumerating many more
highlights, for the picture is crammed full
of them. Suffice it to say that "Words and
Music" has all the entertainment ANYONE
could want. With its marquee names, Techni-
color, songs and revue numbers, this picture
should do outstanding business in all situa-
tions. It is the perfect remedy for that box-
office ailment, falling grosses.

Family Honeymoon

Univ.-Int'l Comedy 90 mins.

AUDIENCE SLANT: (Family) Audi-
ences can anticipate just what's going to
happen, and they won't be disappointed, for
a funnier honeymoon hasn't been seen on the
screen in years. Here is excellent entertain-
ment for the entire family.

BOX-OFFICE SLANT: With names for
the marquee and the kind of entertainment
to start people talking, there's no reason why
this picture shouldn't chalk up comfortable
grosses at the box-office.

Cast: Claudette Colbert, Fred MacMurray, Rita
Johnson, William Daniels, Gigi Perreau, Jimmy Hunt,
Peter Miles, Lillian Bronson, Hattie McDaniel, Chill
Wills, Catherine Doucet, Paul Harvey, Irving Bacon,
Chick Chandler, Frank Jenks, Wally Brown. Credits:
Produced by John Beck and Z. Wayne Griffin. Di-
rected by Claude Binyon. Screenplay by Dane Lussier.
Based on the novel by Homer Croy. Photography,
William Daniels. Special photography, David S. Hors-
ley. Art direction, Bernard Herzbrun and Richard
H. Riedel. Music, Frank Skinner. Music supervision,
Milton Schwarzwald.

Plot: IBachelor Fred MacMurray weds
Widow Claudette Colbert, mother of three
youngsters — two boys and a girl. Their plans
for a honeymoon are upset when Lillian
Bronson, who was to have taken care of the
children, falls down the stairway and breaks
her leg. This leaves only one alternative:
take the children with them on their trip to
the Grand Canyon. The kids cause a peck
of trouble and temporarily separate their
mother and new father, but Claudette and
MacMurray are reunited.

Comment: When Aunt Jo (Lillian Bron-
son), who was to have taken care of the
children while mother and their new daddy
went honeymooning, falls down a stairway
(Continued on Page 27)

Thg amazing story of .......

IT'S A WOMAN'S PICTURE!

Illl

AMAZON

Starring

GEORGE BRENT VERA RALSTON
BRIAN AHERNE CONSTANCE BENNETT

with FORTUNIO BONANOVA • alfonso bedoya . gus schilling . richard crane

Screen Play by LAWRENCE KIMBLE • Original Story by EARL FELTON

Associate Producer-Director JOHN H. AUER

A REPUBLIC PICTURE

IT'S A MONEY PICTURE!

14 SHOWMEN'S TRADE REVIEW, December II, 1948

Selling- the Picture

News and Ideas Concerning Profitable Advertising, Publicity and Exploitation

THESE STUNTS PAID OFF for I.M.P.S. Member A. M. Sullivan, Jr., of the Lucas
Theatre, Savannah, Ga., in his campaign on Columbia's "The Fuller Brush Man." Left:
a Fuller Brush man demonstrates the company's brushes in a show window while crowds
look on. Right: an usher is used as a street ballyhoo.

I.M.P.S. Member Report

Brush Up on Your Showmanship; Swell
Ideas in Sullivan/s /Brush/ Campaign

I.M.P.S. MEMBERS TELL:

Why I'm Glad I Started as:
a SPARE USHER

By JOE ZAHER

Ass't Mgr., Imperial, Jacksonville, Fla.

[This is the ninth of a series.]

I am 20 years old, and I have been an assistant
manager here since December, 1947. Prior to
this I was an usher at the Florida Theatre for
five years.

As an usher, I dealt with the theatre's biggest
asset — the patron. I saw to their comfort, safety
and enjoyment, for I was their host and they
looked to me for these essential qualities. In
this way, I gained a better understanding of
our patrons.

I now realize, as an assistant, how essential
my ushering experiences were, for I learned
something of uniform wear, discipline, service,
courtesy, etc. This vogue in practice was essen-
tial to me in character as well as business. As an
usher, I was in close contact with other theatre
personnel ; our opinions and problems were ex-
pressed freely, therefore gaining for myself
some knowledge of their workmanship.

I will always be grateful for my ushering
experience ; nothing else could have been so
advantageous to me. My employes can never
say, "Oh, he doesn't know what it's like." I
can proudly say to them and myself that I was
once one of them, and that I do understand them
and their problems.

Measurements of Venus
Catch Asbury Park's Eye

A six-foot cutout of Ava Gardner with neck,
bust, waist, hip, thigh and calf measurements
indicated was employed by Guy Hevia city
manager for Walter Reade Theatres in Asbury
Park, in his exploitation for "One Touch of
Venus." The cutout, mounted on a setpiece in
the lobby of the Lyric, was headed "Do you
measure up to the modern Venus?" and carried
the catchline "You'll find the perfect measure-
ment for top-hit entertainment in 'One Touch
of Venus'."

Dummy and Noose
'Sealed Verdict' Display

An arm holding a hangman's noose and a
manikin were used in the lobby of the Strand
in Long Branch by Manager Tom Phelan in his
"Sealed Verdict" exploitation. "This murderess
will be hanged for fraternizing with our over-
seas G.I.s," said a sign. "Learn the details in
'Sealed Verdict'." Scene blowups were also used.

Rivoli's Xmas Display

Annual Christmas display on the mezzanine
of New York's Rivoli will be opened on Dec.
15, a week earlier than last year, it is announced
by Managing Director Montague Salmon. This
season's holiday novelty was designed by the
internationally-known artist, Ernest Eckstein.

I.M.P.S. Member A. M. Sullivan, Jr., of the
Lucas Theatre, Savannah, Ga., is mighty proud
of his campaign on Columbia's Red Skelton
feature, "The Puller Brush Man." And well may
Brother Sullivan take pride in his promotional
accomplishment, for it brought in "almost every-
one in Savannah." The old box-office record
sheet showed that the "Fuller Brush Man" en-
gagement outgrossed some mighty important
pictures that had previously tenanted the Lucas.
How was this done? Well, let's delve into the
campaign details what made the picture click.

Sullivan started plugging away a month in
advance, and he didn't let up until playdate.
First, he arranged a window display using the
three-sheet Red Skelton cutouts, a National
Screen 40x60, and one or more of every item

SWELL IDEA. Utilizing a store dummy and
film containers, Manager Jack Randall of the
Strand Theatre, Vancouver, B. C, Canada,
arranged this outstanding lobby display on
coming attractions. His patrons talked about
it, and the coming programs benefited. Take
over this swell idea for your own use. — VA.

sold by the Fuller Brush Company. This started
a month in advance, mind you.

Now, with the cooperation of the local Fuller
manager, Sullivan was ready to get his campaign
rolling. Five thousand match booklets (the
Raleigh cigaret tieup) were distributed by
Savannah's seven Fuller Brush men, who also
distributed 3,000 comedy booklets featuring Red
Skelton, also a Raleigh tieup. So far, so good ;
but this gains momentum as we go along.

The Fuller sample brushes were wrapped as
gifts and sent to local newspaper reporters and
disc jockeys. Copy with each brush : "Keep your
typewriter dust-free with this Fuller Brush — ■
Compliments of Red Skelton." This was fol-
lowed by credits and playdate data. Sullivan
didn't succeed in doing the impossible — getting
free publicity in the Savannah papers, but he did
manage to get a few free radio spots from the
disc jockeys. And that's mighty important, too,
for lots of folks listen to the radio.

Well, with all this promotion and the mention
of the picture by the Fuller Brush men in
every home they visited, word-of-mouth was
certainly getting around. Forgot to mention
that the representatives' autos were sniped with
copy advertising the picture.

By this time, the date of the showing was
only two weeks away. Then Sullivan got to
thinking about that window : people were look-
ing at it, but not enough to suit him. So he
hit on the idea of ideas : "Why not let the
(Continued on Page 16)

Christmas Premieres
Set on 'Enchantment'

"Enchantment," Samuel Goldwyn's new screen
drama adapted from the Rumer Godden novel,
"Take Three Tenses," will have three eastern
premieres on Christmas Day. In New York and
Boston it wil bow at the Astor Theatres. With
the Washington premiere the Trans-Lux news-
reel theatre will change its policy to that of
showing feature pictures permanently. These
openings follow the Los Angeles premiere at the
Hillstreet and Pantages on Dec. 23.

SHOWMEN'S TRADE REVIEW, December 11, 1948

15

GRIST foi the
SHOWMANSHIP MILL

Special publicity on nine radio shows has
been lined up by Tom Rogers, in charge of
radio publicity in the east under Howard Dietz,
MGM vice-president in charge of advertising
publicity and exploitation, for the company's
Technicolor musical, "Words and Afusic,"
which had its world premiere this week at Radio
City Music Hall in New York. Beginning on
opening day, when the film was publicized on
Mary Margaret McBride's nationwide NBC
broadcast, programs heralding the picture were
to include NBC's "Sing It Again" (Dec. 11);
NBC's lex and Jinx show featuring interviews
with Composer Richard Rodgers and his wife
and Mickey Rooney, who enacts Lorenz Hart
in the picture (Dec. 12); ABC's "Stop the
Music" and the "Piano Playhouse," the latter
with Rodgers again interviewed (both on Dec.
12); CBS's "Broadway and Vine" show star-
ring Radie Harris (Dec. 13; NBC's Perry
Como show, during which Como, who appears
in the film, will sing a number of its melodies
(also Dec. 13) ; NBC's Jack Berch show (Dec.
14) and another Perry Como NBC radio show
(Dec. 15).

As part of its advance campaign on Walt
Disney's Technicolor production, "So Dear to
My Heart," RKO has mailed to exhibitors a
reprint of the Reader's Digest condensed ver-

.- ion of the Sterling North novel, which appears
in the December issue. The reprint is bound
with the magazine's December cover, and is
accompanied by a note signed by RKO Presi-
dent Ned Depinet.

* * #

The story of "The Red Shoes," Eagle Lion's
Technicolor version of the Hans Christian
Anderson classic now in its 7th week at the
Bijou Theatre in New York, will be recorded
in an album for children, it was learned this
week. Composer Brian Easdale's original score,
as played in the film by the Royal Philharmonic
Orchestra under Sir Thomas Beecham, is be-
ing re-orchestrated in a simplified children's
symphonic version by Mark White for use as
background to narration by Moira Shearer, star
of the picture. ... ... *

For the British release of "The State of the
Union," re-titled "The World and His Wife,"
MGM have arranged a series of national tieups.
The National Savings Committee have avail-
able, without cost, a colored display with fold-
ing wings for lobby or shop window. This fea-
tures by name and still each of the stars and a
space for theatre name and playdate. The
slogan is "All the World , and His Wife buy
National Savings." Sampson, Low & Marston,
British publishers of Adolphe Menjou's book,
"It Took Nine Tailors," carries a plug for the
picture on the cover. Angela Lansbury is fea-
tured in showcards by all branches of J. Mark-
smith which stock the "Hollywood" and "Vogue"
hats. Max Factor and Lux showcards featuring
Angela Lansbury and Katharine Hepburn, re-
spectively, are also available.

SHOWMANSHIP SLANTS

Current Theatre Exploitation
Briefed Down to Basic Ideas

Newspaper Publicity Avalanche Tops
Promotion for Premiere of 'Harpoon'

Strongly reminiscent of that night in Sep-
tember. 1922, when "Down to the Sea in
Ships" had its first worldwide showing, the
world premiere of Screen Guild'.-. "Harpoon"
was held recently at the Olympia Theatre in
New Bedford, Mass.

John Bromfield, star of the whaling motion
picture, was on hand for the occasion.

I he premiere was preceded by a stage show
featuring Capt. Charles A. Glace and Capt.
Hendrick W. Morse. They were introduced by
Earle D. Wilson of the Standard-Times who
told how Capt. Glace, as a stripling of 19, har-
pooned his first whale and how he had run
away to sea at the tender age of seven. Capt.
Glace and Star Kromfield demonstrated how a
harpoon should be held for throwing.

A large crowd gathered outside the theatre
to listen to a concert by the Standard-Times
Newsboys' Band and to watch the big search-
lights sweep the skies and neighboring buildings.
Long before the premiere hour of 7 P.M., thou-
sands had gathered in front of the theatre,
making it necessary for Manager Morris Simms
to open the doors IS minutes ahead of schedule.

The premiere, which was sponsored by the
Standard-Times for the benefit of the Old
Dartmouth Historical Society and the New
Bedford Port Society, received an avalanche of
newspaper publicity several weeks in advance.
Manager Simms assisted in planning the special
activities, which included radio interviews for
Bromfield and his luncheon and dinner appear-
ances at civic and women's clubs.

FILM EXECUTIVES AT 'HARPOON' PREMIERE. Film executives attending the world
premiere of Screen Guild's "Harpoon" are shown in front of the Olympic Theatre, New
Bedford, Mass. Manager Morris Simms of the Olympia, and John Bromfield, star of the
picture, are in the center of the group above (without topcoats). Others are (1-r) Charles
Reed Jones, Albert Swerdlove, Larry Lasky, Israel Levine, Max Finn, Arthur Greenblatt,
Jerry Gorvan, Thomas Fernoyle, Lewis M. Gordon, Screen Guild President Robert Lip-
p^rt, Chester Stoddard, Arthur Lockwood, Benjamin Rosenberg and Murray Lerner.

Sol L. Sorkin, RKO Keith's, Flushing,
L. I., adept at obtaining merchant cooperation,
promoted $300 worth of prizes from Green-
wood's jewelry and General Electric appliance
store in exploiting "Mr. Blandings Builds His
Dream House." Mounted on a table in the
lobby was a miniature "dream house," with a
40-60 card informing the public that keys to
unlock the door of the house were obtainable
at the theatre and at Greenwood's and that
first keys that unlocked the door would draw
the most valuable prizes. Greenwood gave a
window display, with miniature model house,
and a similar placard. Sorkin's promotion for a
midnight stage show of Dr. Silkini's "Asylum of
Horrors," with a horror film, drew a block-
long, double-lineup of patrons waiting for the
crowds to leave the regular show. He pro-
moted the horrors with a mechanical man, a
lobby setpiece with stills and poster cut-outs
announcing the affair, the appearance, in person,
of Frankenstein and a warning for those with
weak hearts to stay away. Special sales booth
was constructed with ticket seller in black, with
black mask, his ribs, backbone and arm bones
drawn in white on his black robe.

Robert R. Portle, manager, Loew Poli
Elm Street, Worcester, Mass., got excellent
cooperation from travel agencies, book stores
and restaurants for his campaign on the dualler,
"Deep Waters" and "Fury at Furnace Creek."
Travel bureaus gave both window and counter
displays, while two of the city's popular res-
taurants carried advertising for both films on
their menus. The public library and its four
branches and four book stores gave display
space with playdate credit. Window displays
with stills, usually on both pictures, were ob-
tained in three sports goods shops, in jewelry,
shoe, hat, tobacco, ladies' shoes and dress shops.
Woolworth's toy gun and cowboy equipment
section used stills of Victor Mature in "Furnace
Creek." That ace attention-getter, a covered
wagon with large side banners, was effective
as ever for a ballyhoo. A banner at Greendale,
near a Boy Scout camp, theatre cross-plug and
radio announcements completed the promotion.

Hal Martz, Reade city manager, Plainfield,.
N. J., had an imitation Xavier Cugat trudging
the streets for the Strand Theatre's engagement
of "On an Island With You." He borrowed a
rubber face mask of Cugat from a haberdashery
handling Cugat shorts, and had a man wearing
the mask and carrying a puppy, promoted from
a pet shop, parade downtown Plainfield. A sign
on "Cugat's" back announced the coming of the.
film to the Strand.

Musketeers Parade Town
To Plug Dumas Picture

Three amateur actors from San Francisco's
Theatre Arts Colony played to the entire down-
town section during the Loew's Warfield en-
gagement of "The Three Musketeers" as they
paraded the streets in costume carrying the
banner of the show for Manager Lewis Singer
of the Fox West Coast house.

Stopping traffic wherever they appeared, the
"Musketeers" brought considerable attention to
the Warfield as evinced by its extensive busi-
ness with the Dumas classic. Only one casualty
occurred during the stunt — blisters ! One man
had to drop out temporarily because his boots,
were too big. — SF.

16

SHOWMEN'S TRADE REVIEW, December 11, 1948

I.M.P.S. Member Report

Swell Ideas in Sullivan
'Fuller Brush' Campaign

(Continued from Page 14)
Fuller Brush man take a bath in this window
and demonstrate each of the brushes ?"

The theatreman took his idea to the Fuller
manager, who thought it was terrific. There were
difficulties — getting a willing subject, the prob-
lem of running water, etc. — but these were
solved, as are all problems where smart show-
manship is concerned. A Fuller salesman con-
sented to take the bath, and water was obtained
by rigging up an old-style country shower,
using a lard can for the purpose. 1 he bather
was furnished with an old-style bathtub and the
brush Skelton used in the picture. Into the
window went this sign : "Local Fuller Brush
Alan Takes a Bath in This Window Tonight
at 8 :30." This same copy was also used in
local newspapers. For nine nights the man dem-
onstrated the various brushes (see cut) while
crowds cheered him on. ft was a stunt that
really paid off.

Still plugging away, Sullivan started a street
ballyhoo one we'ek before playdate. He sent out
a masked usher dressed in tuxedo and baggy
trousers (see cut). The usher's pockets were
stuffed with all kinds of brushes; he carried
mops and brooms, as well as a case on which
was inscribed copy pertaining to the picture
and playdate.

And right up to the opening day, Sullivan
never let up. On that day he offered free brushes
to the women who attended the seven o'clock
performance.

After a month of all-out promotion, it is
little wonder that "The Fuller Brush Man" did
such swell business for Sullivan. We're happy
to pass along his ideas to other I.M.P.S. mem-
bers who are welcome to use them.

'Bride' Photo Contest

The Orpheum in Kansas City, Mo., ran a
photo contest in connection with its showing
of, Warners' "June Bride." Lawrence Lehman
and Ted Wynn awarded prizes.

When a theatre chain or an individual house
runs a special drive for patrons it often happens
that some exploitation idea develops into a
permanent policy after the drive itself is over.
This has been the case at the LeClaire Theatre,
Moline, 111., which, as a Tri-States house, re-

Patrons got so used to glancing at this com-
ing-attractions set piece over the auditorium
doors that Manager Roy Hill of the LeClaire
Theatre found he will have to continue the
display indefinitely.

WANT THE TIME? SEE THE AD. The

above-pictured use of an old-fashioned jew-
eler's clock on the sidewalk in Saratoga
Springs, N. Y., gave Manager Jerry Ssgsl
of Reade's Congress Theatre the idea for
one of the neatest street publicity stunts of
the season. The opportunity was right there
waiting for Segal and when he got his book-
ing for Paramount's "Big Clock" he was
right on the job. The four 22x28 blowups,
with decorative date and title snipes, formed
four sides of the sign around the clock
standard. At any time of the day and eve-
ning pedestrians stopped to look at one side
of the display and then circled it for a gander
■at the other three.

New Color, Bantam Book
Signs Exploit 'Red River'

The new shade of red, "Red River Red,"
formed the basis for one of the most distinctive
window displays of the year in a window of a
prominent main street store in Ottawa, Canada,
for United Artists' "Red River." The manager
of the Elgin Theatre arranged with the store
to place a manikin, costumed in Red River red
in the window before a fireplace with a lighted
lamp on the mantel. On the mantel also was
a large folded sheet of paper with the following
announcement : "Caplan's presents Red River
Red accessories. A bold and daring color cap-
tured from the magnificent adventure production
'Red River'." Then there were two small lines
about the showing of the color. Nothing else
was in the window.

cently put on such a campaign.

What happened was this : Manager Roy Hill
wanted to point up more than one coming
attraction at a time, so he had a display piece
constructed that left space for three 22x28s,
which could be used for three different pictures.
This setpiece, about four by six feet, was erected
above the entrance doors to the auditorium.
(see cut)

The background of the piece was in pastel
shades to harmonize with the prevailing colors
of the theatre. Standing out boldly, the copy
went as follows : "We Bring You . . . Comedy,
Big Pictures, Fun and Frolic, Drama, Great
Stars) Action. . . . Everything in Top Enter-
tainment!" The middle section was encased in
stars, and under these came the three 22x28s
naming the pictures.

Since a courtesy drive was also a current
project, Hill attached three separate cards
above the piece plugging courtesy.

Hill found that patrons soon got into the
habit of glancing up at the setpiece to see the
coming lineup of product, with the result that
he now has continued placing new 22x28s on
the piece as they arrive. In other words, a
special campaign idea has become a fixture.

Campaign Material for
WARMER BROTHERS'
"Johnny Belinda"

GENERAL APPROACH. Powerful, tensely
dramatic and compelling story of a ravished
and terrified deaf and dumb girl (and her
child), brought back to a sane, wholesome
and happy life by the help of a kind and
understanding doctor. High among the year's
outstanding films, superbly acted by Jane
Wyman and Lew Ayres, with strong support
from Charles Bickford and Agnes Moore-
head — marquee names with high pulling
power — the picture is adult entertainment
with many a tug at the heartstrings.

NATIONAL AD CAMPAIGN. A vast audi-
ence interest has been built up through a na-
tional advertising campaign in 32 magazines
of big circulation with an estimated reader-
ship of more than 125,000,000. Included in
the list are the Saturday Evening Post, Life,
Look, Woman's Home Companion, the
Ladies' Home Journal and a dozen or more
other magazines appealing particularly to
women, and the various motion picture fan
publications. Pictorial highlight of most of
the ads is the sinister approach of the antago-
nist on the deaf and dumb girl, repeated in
posters and newspaper ads.

NEWSPAPER ADS. The 19 newspaper ad
mats, with the exception of four smaller ads,
are devoted pictorially to the antagonist and
the girl, with an insert still of the sympa-
thetic doctor and the young mother, with
punchy interest-arousing catchlines. While
most of the ads are filled with the black-
background picture, with limited use of white
space about title and cast names, they exert
a pulling power which is not due entirely to
the repetition of the attack scene. Ads vary
from 17 to 632 lines and most are about
equally effective.

POSTERS. The "something new" claimed
for the 24-sheet is that it is divided into
three panels, the center showing the attack
scene, the left with a hefty punchline, the
right section title, star names and other cred-
its and the inset still of the doctor and the
girl. The six-, three- and one-sheets repeat
the attack scene, with a large head of Jane
Wyman in the one- and three-sheets. The
lobby displays are similar to the posters and
the ads. Variety, which is often an excellent
attention-getter, has been sacrificed to the
hammering appeal of the always-repeated at-
tack scene. Cutouts, can be made from any
poster. Drama is stressed in the eight 11x14
stills.

EXPLOITATION. The four-page ("Here's
How YOU Say It") exploitation section is
crowded with examples, ideas and sugges-
tions. Big national tieups made by Warner
Bros, include Chesterfield cigarettes; Lux
soap, with many newspaper and magazine
ads plugging the film; 1881 Rogers silver-
plate; Mengel furniture; RCA Victor phono-
graphs and radios, and Lipton's tea. Among
stunts suggested are: newspaper contests,
women's club mailing list; lovely legs con-
test, comparing local "lovelies" with those of
Jane Wyman; handwriting analysis stunt;
beauty promotion, tied up to Miss Wyman's
hairdo; a fall mood fashion mat; 40x60 lobby
"see" boards, with stills; radio spots and
five-minute star interviews; a set of seven
tieup stills- Grab almost any of the ideas and
it will fit in with local situations.

Tries Setpiece; It's Mow Permanent

Paramount

presents

Loretta Young • Robert Cummings

HALWALUS'

production

THE ACCUSED

with

WENDELL COREY

Sam Jaffe • Douglas Dick * Directed by William Dieterle

Screenplay by Ketti Frings • Based upon a novel by June Truesdell

Sen$0f

^949

18

SHOWMEN'S TRADE REVIEW, December 11, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases of Theatre Operation

The Brass Tacks of Efficient

Picture Theatre Management*

CCC WILL KEEP YOUR THEATRE HEALTHY

By Jack Jackson

Back in the days of World War I there was a widely-used remedy known as CC pills. I — and
unquestionably I speak for thousands of others — had my every attempt to find gold-bricking space
between the white sheets of a hospital bed frustrated by a khaki clad wearer of the medics in-
signia armed with a bottle of CC pills. Whether the complaint b^ one of constipation or dysentery,
simple headache or severe concussion, plain BO or acute halitosis, a few doses of CC pellets was
considered necessary by the busy staff of hypo needlemen. So prevalent became the use of CC
pills that the impression grew to conviction that all the pugnacious bacilli to which man was vic-
tim— before 1918 — could be knocked into perdition by sufficient dosage of the compound cathartic
pellets.

I know that just about now you're asking: "Where does all that palaver fit into the theatre
business puzzle?" Well it just serves to lead up to an almost forgotten — or at least, long ne-
glected— formula that has been proved to perform great wonders in nursing patron-sick theatres
back to health. I make no claims to match those of the Army medics about the cure-all
properties of the formula, but I know — as does every theatreman who reads this — that without
the full and complete application of the comprising ingredients no attraction you play will ever
attain its complete patron potential at your theatre.

If you happen to be one of the many exhibitors who have been raucously contending that great
business comes only when you play great pictures, let me suggest that you revive the practice of
administering liberal doses of the old reliable and never failing 3 Cs to every patron at every show.
Permeate your establishment from cellar to ceiling with the famous 3-C formula and you'll find
the cash register ringing merrily for average film fare again.

Remember, CCs won't do it. You have to add to the C (for comfort) and the C (for con-
venience) still another and more important C (for courtesy). The first two may cost you a little
but the last is positively free, gratis and for nothing and will go a long way toward covering
up whatever corners you have to cut in paring expense on the other two.

During the war boom years the shortage of materials and help caused us to allow the 3 Cs to
slip off our administration policy charts. When the customers continued to line up, too many of
us evidently concluded that they were no longer necessary to financial success. And, for the time
being, they weren't. But during the past several months materials have been plentiful and help
not too difficult to obtain. And during these same several months we've found more and more of
our business going to the skating rinks, bowling alleys, etc. Why? Well, maybe not all of it but
a good portion of our loss has been due to lack of the better application of the 3 Cs by these modern
structures.

Visited Theatres Unannounced and Unexpected

I've been getting around considerably during the past year, dropping in on theatres unannounced
and unexpected. My observations are that where a few years ago I'd be able to chalk the instances
of inattention on the digits of my two hands and the instances of downright impoliteness on
my thumbs I now find that the occasions of polite courtesy stand out like bandaged thumbs
on Nubian infants. Let me tell you a few experiences :

In Denver I visited the branch office of a major distributor. Approaching a prominently
placed desk I asked the young lady where I'd find the manager. Without looking up she re-
plied: "Ask that guy up front." Thinking that I'd call attention to her laxness, I waited until she
peeked up from her work and asked: "Is that how I should address him — just 'guy'?" The
answer was: "Uh-huh." When I went to the desk of the "guy" I remarked that the girl had
told me to "see the guy up front," and he came back with "Whadda yu want?" I gave up and
left for another office where I met with an entirely different reception from M. R. "Bud" Austin
of Eagle Lion. Let me quickly absolve the staff of Charlie Duer of Paramount from any blame
in connection with the above. C.J. and his personnel were right helpful and gave me every pos-
sible assistance.

Getting back to a few theatre instances :

In Mobile, Ala., I visited a theatre where the manager's office had formerly been located under
the stairway to the balcony. The door girl, when asked about his present location, replied :
"Up front" and then added, "But he ain't here."

( Continued on Page 20)

Skouras Academy Holds
War Wounded Benefit

Marking the two-fold purpose of launching
the New York Journal- American — Skouras
Theatres War Wounded Christmas Fund Drive
and observing Pearl Harbor Day, the Stars and
Heroes gala stage and screen show was held
Tuesday night at the Skouras Academy of
Music in New York.

Several well-known stage, screen and radio
personalities appeared on the stage, and the
program included a preview of a new unre-
leased 20th Century-Fox production, "Yellow
Sky." The show was preceded by an Army
Parade which started a't Union Square and
finished in front of the theatre. The parade in-
cluded a marching detachment from the U. S.
Army Band, some 15 large busses of War
Wounded Veterans and several motorized war
equipment vehicles.

Over 1,000 War Wounded Veterans attended
the performance, with the proceeds from ticket
sales and audience collections going to the
Journal-American War Wounded Christmas
Fund, whose goal is $50,000.

Meanwhile, at 63 other Skouras theatres in
the metropolitan area, as well as at the Academy
of Music, special Pearl Harbor Day memorial
celebrations were held under the direction of
Nick John Matsoukas, Skouras Theatres' direc-
tor of advertising and head of the Community
Service^ Department.

Christmas Carol Festivals
For Kiddie Clubs

In conjuction with The Star, the Odeon and
GB Children's cinema clubs in London and the
home counties are holding a Christmas Carol
Festival. Two hundred clubs will send choirs of
not more than 30 members to eight local Music
Festivals. The winners will go through to the
Grand Final to be held at the Gaumont State,
Kilburn, on January 4. Three carols have been
selected and prominent musicians will act as
judges.

Prizes at the grand finals include a challenge
gold trophy cup and a silver replica with silver
and bronze stars for the winners and runners-
up. Every finalist will receive a special certifi-
cate and all choirs which participate at the
Kilburn final will be given lunch and tea and
taken to the circus.

Toy for Every Child

. Theatres in Wilmington, Del., and the News
Journal papers are cooperating for the 25th year
on the "Toy for Every Child at Christmas"
campaign. On the committee arranging the cam-
paign are representatives from the theatres and
the daily newspapers. Mayor Joseph S. Wilson
is honorary chairman of the committee. — WTN.

* This series copyrighted and must not be reproduced in part or whole without writteii permission
from Showmen's Trade Review, inc.

Two Bargain Nights

The Lake Theatre in Washburn, Wis., will
offer two bargain nights a week instead of one.
Prices on Tuesdays and Wednesdays will be
9c and 20c. Regular prices have also been re-
vised, Sundays to 9c, 25c and 40c and other
days to 25c an 35c. — MIL.

_

MONOGRAM

proudly presents

J

GET
WHIP * f'l,l

Rip-roaring rodeo champ!

Daredevil whip wizard1.
Steel-nerved bronc-buster!
Lightning-fast trigger man!

wi

th

ANDY CLYDE

7

COMING SOON FROM

MONOGRAM

20

SHOWMEN'S TRADE REVIEW, December 11, 1948

r

Twice,
as good

as

*

Gotta

Jackson . . .

(Continued from Page 18)

In Oklahoma City a lady assistant manager
gave me a blank stare and couldn't tell me
where the manager was, when he'd be back or
any idea of where he could be located. Per-
sistent questioning developed the fact that the
city offices were located upstairs. Upstairs I
met with an entirely different reception -from
the male personnel.

I could go on to tell of the cashier who took
the gum out of her mouth so she could laugh
louder when she told me, in reply to a query as to
the manager, "He hardly ever comes around
days." And of standing alongside the door at-
tendant at a major circuit operation for a full
15 minutes waiting to hear a pleasant "Thank
you" given an incoming patron ; of standing at
a cashier's cage waiting for a three-cornered
conversation between her, the door girl and
the candy stand attendant to end so I could find
out who was in charge of the operation.

Glaring Examples

These are but a few of the more glaring ex-
amples of how completely we've gotten away
from the CCCs that did such' a trojan job of
building the picture exhibition business ,td the
enviable place it once held. Just how much of
our business fall-off can be attributed to the fact
that we don't treat our customers as courteously
as we did when we were going up the ladder and
the fact that competitive enterprises are doing
a better job of making folks "feel wanted," is
highly debatable. That the total is considerable
and would go a long way toward curing our
current poor business headaches is not debat-
able. The speed we show in getting back to
pre-war standards of courtesy and service is the
infallible meter to gauge the much-sought-after
upturn in business. The theatre boasting the
biggest quotient of CCC will find itself enter-
taining the biggest crowds and favored with
an even flow of patronage even when screen
attractions are not outstanding.

I've talked with supervisors who blame man-
agers. I've talked with managers who blame
the supervisors, and I've talked with the help
who blame both. I've asked many service staff
members how long it had been since they were
schooled in fire drills and most of them never
heard of such things. I've asked others about
what rules they are required to observe in han-
dling customers and found that no instructions
had ever been given. I've entered imposing
theatres and found every aisle manned with
an attendant but not one of them offered to
indicate the position of available seats. They
stood like wooden soldiers barring your way to
aisles where empty seats were plentiful without
exactly disputing your right to enter but still
not offering assistance or advice of any kind.
Such conduct only serves to confuse the in-
coming patron and cause the kind of resentment
that will bring future attendance only when
irresistible attractions are being shown.

Sheer Waste

If there is some advantage to having a fully
manned staff that performs no service and
without a floor manager or receptionist to indi-
cate seating accommodations, I wish someone
would tell me just what it is. Looks to me
like a sheer waste of usher . salary.

These conditions are not the fault of em-
ployes. They are the fault of owners, super-
visors and managers. No owner is too busy
to ask his supervisors for a service and cour-
tesy report or to admonish of the imperative
necessity for constant attention to this all-

important factor in the financial success of
every theatre. No supervisor is too busy — unless
a gin rummy tournament is running — to study
the instruction sheets regulating the work of
service staffs and to see that it completely
covers the demands and requirements of the
customer pattern. No manager is too busy —
or has a more important duty to perform — to
make certain that every floor and service post
is filled by a competent employe. The job of
training employes for the important job of
giving service to theatre patrons must, of course,
be left in the hands of a subordinate. But the
subordinate must be constantly checked to make
sure his work is letter perfect. The manager
can do this — after he has personally studied his
house and determined the desires and demands
of his patrons and prepared rules in accordance
with his findings — by supervising "practice ser-
vice sessions" on a weekly or bi-weekly basis.

If we want to keep from sinking still lower
in the poor business mire it is essential that
we get rid of wooden-face and wooden-posture
service and institute a friendly let-me-help-you
attitude among our reception and assisting per-
sonnel.

The most casual observer has — or should
have — found out three salient facts about the
likes and dislikes of the new and different folks
that have emerged f rom the war years. The ex-
GI and his Jenny — and they go to make up no
small ! portion of theatre patronage — become
bored and, on many occasions are openly resent-
ful of anything resembling stiff, semi-military
formality in the dress or deportment of service
personnel. The long-cherished right of the
American people to openly practice "personal
liberties" has taken on far wider scope than
ever before and it behooves theatres to loose
as many restrictive measures as are consistent
with sane and safe house operation and program
presentation. All classes and ages of patrons
become vexed and irritated when subjected to
the we-know-what-you-want-without-asking and
you'll-take-what-we-give-you attitudes so prev-
alent with theatre staffs during the flush busi-
ness period.

Can't Happen Too Soon

The return to the polite and friendly customer-
is-always-right policy can't happen too soon if
we want to hold and improve present attendance.
The right of the service staff members to pro-
pound questions and answers to customers should
not be proscribed as to wordage or form of
utterance. Every latitude should be given to
voice interrogations and answers in whatever
wordage the occasion requires. Guidance as to
what to say and how to say it should be an
important part of the training program, but
limiting answers or queries to definitely set
phrases and gestures puts the service on a
parrot-like basis that seems to border on in-
civility and impudence. It's going to require
patience and persistence to wash the war scars
from the manners of our service staffs, but the
reward is improved and more satisfied patron-
age. The sooner we get on the job and the
more diligently we apply ourselves to attaining
the perfection goal we once occupied, the better.

'Way back there someplace I could have added
a ifourth C (for cleanliness) but I didn't want
you to be seeing too many Cs at one sitting.

Select Kid Programs

Children's movie programs selected by a
committee of Roman Catholic women and PTA
members were resumed in some ten Milwaukee
theatres in October. A typical program offered
by the Oriental included "The Music Man" and
five cartoons. — MIL.

SHOWMEN'S TRADE REVIEW, December 11, 1948

21

Regional Newsreel

News of Events and Personalities Reported by Correspondents Throughout the Nation

BOSTON

E. H. Stoneman

Variety Club of New England, Tent No. 23,
elected E. Harold Stoneman, president and
treasurer of Interstate
Theatres, its new chief
barker, succeeding Joe
Ciffre who was named to
the board of trustees.
Others elected were:
Louis M. Gordon of the
Lockwood-Gordon circuit,
first assistant chief bark-
er; Sam Pinanski, M&P
Theatres, second assis-
tant; John J. Dervin,
United Artists, property
master ; Louis Richmond,
new Richmond circuit,
dough guy ; trustees, Walter Brown, Max Levin-
son, Philip Smith, Murray Weiss, Ben Williams,
Martin J. Mullen, Albert M. Kane, Theodore
Fleischer, Arnold Van Leer. William Koster
was reelected executive secretary.

Philip Engle has taken leave of absence from
his post as United Artists' publicity director in
Boston and is in New York on business and
visiting friends. The new Beacon Hill Theatre
entertained members of the press and radio at
a dinner and pre-showing just before its formal
opening. Jeff Sibley of Worcester is a new
member of Floyd L. Bell Associates as
publicist.

Philip Perkins has joined the Campbell-Fair-
banks Expositions, Inc., in Boston and New
York as show manager. Eagle Lion Manager
Tom Donaldson has resigned. James Winn of
Buffalo but formerly United Artists district
manager here, visited local friends following
recovery from a long illness. The Hanock Vil-
lage Cinema, now under construction, will seat
1,400 to serve a community of 6,000.

Members of the Variety Club will as usual
visit the Children's Hospital and distribute gifts.
Also during the holiday week D. B. Stanbro
of Hotel Statler, in which the Variety Club is
located, will distribute some 600 gifts to the
little patients at the hospital. The Club will
hold its annual Christmas party at its rooms
in the Statler.

Members of the Harvard University football
team were guests of honor of the Harvard
Square Theatre this week, a reward for their
winning season and their victory over Yale
University. All of the motion picture companies
in the film district are planning organization
Christmas parties for their department heads
and employes.

CLEVELAND

The Variety Club's new chief barker, succeed-
ing Milton A. Mooney, is 20th Century-Fox
Branch Manager I. J. Schmertz. Others elected
were : First Assistant, Irwin Shenker of Berlo
Vending Co. ; Second Assistant, Warner Branch
Manager Jerry Wechsler ; Secretary, Realart
Franchise Owner E. J. Stutz ; Treasurer, Lou
Ratener of Ohio Theatre Service Corp.

Peter Wellman was host to his industry
friends at the opening of his 1500-seat half-
million dollar Belmont in Youngstown. After

REGIONAL NEWS INDEX

Atlanta 26

Boston 21

Chicago 30

Cincinnati 22

Cleveland 21

Columbus 22

Denver 25

Des Moines 24

Harrisburg 23

Hartford 23

Indianapolis 21

Kansas City 25

Los Angeles 22

Louisville 23

Minneapolis 25

Milwaukee 22

New Haven 24

New Orleans 22

New York 26

Oklahoma City 21

Omaha 23

Philadelphia 24

Phoenix 24

Pittsburgh 30

Portland 24

St. Louis 26

Salt Lake City 26

San Francisco 25

Toronto 21

Vancouver 23

Washington 21

INDIANAPOLIS

the opening the party moved over to the Mahon-
ing Country Club.

RKO Palace Manager Max Mink says he
will take on the work of resigned publicity direc-
tor Shirley Fishman. Jack . Lawrence is back
from a year in California and will return to the
United Artists sales force after New Year's.
Leo and Mrs. Greenberger and Bert Lefkowich
of Community Circuit cancelled their reserva-
tions for the Allied convention and will take
their midseason vacations later. The Henry
Greenbergers, Meyer Fines, M. B. Horwitzes
and others went on to Hot Springs after the
New Orleans business. Toledo owner Bert
Schoonmaker was around film row on a book-
ing tour.

Meyer Lefton, oldest of four brothers promi-
nent in the film business, died recently. He had
retired from the business last year. He was a
brother of Nat, Lou and the late Jack, and
father of Albert, Nate and Jack.

WASHINGTON

MPAA President Eric Johnston spoke at the
Washington Post book and author luncheon at
the Statler Dec. 9.

Pneumonia downed Gordon Contee, Baltimore
representative for 20th Century-Fox, and
Variety Club Steward Bob Pruett.

Helen Rosenthal is leaving 20th Century-
Fox's billing department to be married.

ITOA Portland Meet

Oregon independent theatre operators
are planning to join exhibitors in Wash-
ington, northern Idaho and Alaska for a
special meeting of the Independent The-
atre Owners' of Oregon Dec. 15 at the
New Washington Hotel in Portland, it
was reported this week.

Warner Bros, branch is being redecorated and
thoroughly renovated, including both floors of
the exchange and the shipping and inspection
departments. Harry Kornblum, operator of the
Rosedale, Evansville, Ind., and his son James,
attended the Allied convention in New Orleans.
Gene Corin, Jr., of Eagle Lion's home office now
in the city on business, flew to his home in New
York, for Thanksgiving Day celebration.

Max Page, recently with the Weil, Greenfield,
Ind., has gone to the west coast and did not
divulge his plans. Angeline Gelof, booker's
stenographer at Eagle Lion, has been promoted
to assistant booker. Frances Dolk succeeds
Mildred Sanders, resigned, in the Republic in-
spection department. Virgil Jones, shipper at
Eagle Lion, was rushed to St. Francis Hospital
here for an emergency appendectomy. Marjorie
Nagel, succeeds Mickey Barry, resigned, at
Warners as booker's clerk. Audrey Edwards,
booker's stenographer at Columbia, and Richard
Stonehouse were married Nov. 27.

The Melody Theatre, just completed, opened
Dec. 3. It is owned and operated by C. D.
Arnold, who is associated with the Affiliated
Circuit with home offices in Indianapolis. The
Neighborhood Theatre Owners of Indianapolis
discussed industry problems at a recent luncheon
meeting at the Warren Hotel. To purchase a
motion picture projector for the New Rich-
mond High School, the women's clubs of the
city joined in pooling their funds for the
purpose.

OKLAHOMA CITY ~

A new theatre was opened in downtown
Jasper, Ark., by J. C. Gilbert last week in an
entirely remodeled building. A theatre is also
planned for the site there of the Tibbs, which
burned last December. The remodeled Star re-
opened last week at Herford, Tex. The Skyline
drive-in at Tulsa has closed for the season.
Members of the Hollywood cast filming "The
Lawton Story" arrived in Lawton last week.
The story concerns the Holy City Easter sunrise
service.

TORONTO

Toronto Variety Club has elected the follow-
ing officers for 1949 : Chief Barker J. J. Fitz-
gibbons ; Assistant Chief Barker Morris Stein,
and Herb Allen, Hye Bossin, Jack Chisholm,
Ben Freedman, Ben Geldsaler, Dave Griesdorf,
Ernie Rawley, Connie Smythe and William
Summerville. The Variety Club-sponsored voca-
tional training center, Variety Village, will
have the cornerstone of its building laid with
appropriate ceremonies on Dec. 21, with a
gala program being arranged. As a preliminary
the Tent will hold open house in its rooms at
the Prince George Hotel on Dec. 14 for mem-
bers, wives and friends.

Producer Alfred Hitchcock has been in eas-
tern Canada making arrangements for a picture
to be filmed in the Dominion under the Canadian
Co-operative Project of the Motion Picture
Association of America to boost the country's
foreign exchange economy program. At Hamil-
(Continued on Page 22)

22

SHOWMEN'S TRADE REVIEW, December 11, 1948

REGIONAL NEWSREEL

{Continued from Page 21)
ton National Film Board Commissioner Ross
McLean gave a talk on the progress of the
project.

Henry Fleisher of New York was in Toronto
and Ottawa making arrangements for the pres-
entation of the reorganized Tournament of
Champions' artists, music units and sports per-
sonalities. The project will eventually include
television in Canada, the Columbia Broadcasting
System, the Music Corporation of America and
Allied Associates being hooked up with it.

The government's National Film Board
short, "Drug Addict," has been withdrawn from
circulation on the ground it is too revealing in
some of its phases. Marcus Loew Theatres of
Toronto declared its customary $1 dividend.

LOS ANGELES

Investigators obtained a confession ifrom a
19-year-old Balboa Theatre employe, that his
story of being slugged and robbed of $2100 was
a hoax. The missing loot was recovered from a
hiding place in the organ loft of the house.
Officers later arrested a theatre doorman, when
he reported for work.

The Vogue, Hollywood, has started a policy
of barring minors under 18 after 7 P.M. unless
accompanied by their parents. The idea is to
reduce hoodlumism.

Charles Skouras was reelected chief barker of
Tent 25 at the Variety Club's recent election.
Other top officers include Dave Bershon, Sher-
rill Corwin, Howard Stubbins, George Topper,
Bud Lollier, Willard Keith, Oscar Oldknow,
Earl Collins and Bernie Wolfson. Alternates are
Ezra Stern Hugh Bruen, William Srere, "Mac"
McCarthy and Al Galston.

J. C. Osserman has been appointed RKO
branch sales manager here under H. C. Cohen.

NEW ORLEANS

A special citation by the United States Army
for cooperation in the current nationwide re-
cruiting drive has been awarded the RKO
Orpheum Theatre. The gold-embossed certifi-
cate was presented to Manager John V. Dostal.

Warner Bros, has begun the construction of

Help Trouble

The help situation has reached a near
crisis in the Harrisburg area. Loew's
Regent Manager Sam Gilman is troubled
by the illness, boy friends and babies of
the women on his staff. Senate Manager
Bob Sidman is having too much turnover,
while the Colonial's Jack O'Rear is ad-
vertising in vain for a candy counter
clerk.

a new building at the corner of Liberty and
Cleveland Streets. Details of the new structure
were not disclosed, but it is expected to be com-
pleted in about six months.

Miss Rita Madera, assistant biller at Colum-
bia, celebrated her birthday Dec. 1. Pat Murry,
Columbia booker, was ill at her home two days
this week.

United Artists' Office Manager Joe More-
land made a two-day business trip to Memphis
early this week. C. H. Crossley and Harry
Rosenthal, UA salesmen, represented their com-
pany at the Allied convention here this week.
Representing MGM at the convention were
Henderson M. Richey of New York and
Rudolph Berger, Washington. Universal's repre-
sentatives included General Sales Manager W.
A. Scully, New York; Southern Divisional
Sales Manager F. J. A. McCarthy, A. J.
O'Keefe, assistant to Scully, and Southern Dis-
trict Manager J. E. Garrison.

CINCINNATI

H. G. "Pop" Wessel, and Nat Kaplan, are
co-chairmen of the annual Christmas party for
the orphan children of Cincinnati, which will be
held on Saturday afternoon at the Orpheum
Theatre. A crowd of approximately 1500 is
expected to attend. Foster Lane, who operates
the Lane and Dixie, Williamsburg, Ky., made
his annual pilgrimage to the city to set bookings
and visit with acquaintances. Lane's last visit
here was in November of '47.

Al "Red" Shane, who has a stage show called
"Crazy Auctions," is now playing regularly
Monday through Thursday nights in the fol-
lowing theatres, consecutively : Evanston, Cin-

cinnati ; Rialto, Cincinnati ; Dodge, New Rich-
mon ; and Elmwood Place, Ohio. United Ar-
tists' District Manager Moe Dudelson was in
the city for several days conferring with Branch
Manager Jack Finberg.

Many out-of-town exhibitors visited film row:
Lou Holleb, Imperial, Zanesville, Ohio; Ray
Law, Lebanon, Ohio; the Warner Cleveland
crowd — Ted Minsky, Bud Gilliam, and Mike
Chakeres of Springfield ; Cullen Harvey, Pan,
New Boston, O. ; Jim Richardson, Stanley,
Sciotoville ; Mrs. Charles Bowles Ritz, Beatty-
ville, Ky. ; Larry Kaho, Orient, W. Jefferson,
Ohio.

COLUMBUS

Former RKO City Manager Jerry Shinbach
has been appointed RKO Theatres midwest
division manager with offices in Chicago, suc-
ceeding Frank Smith, who has retired to an
"inactive" capacity to handle labor relations.
Shinbach was with RKO in Columbus, Cincin-
nati and Cleveland for nearly seven years.

KS&D Theatres has been incorporated with
500 shares of no par common stock by Harry
J. Knight, Julius B. Knight, H. L. Solomon.

John Wylie Powers, past member of pit
orchestras at the Hartman, Southern and old
B. F. Keith houses, was found dead in the
Twin Rivers Golf Course clubhouse, where he
lived and was course caretaker.

MILWAUKEE

The remodeled Grand opened at Port Wash-
ington on Nov. 27 under the management of
Marvin Zabell, also manager of the Ozaukee
there. The redecorated Legion, with new seats
and aisle carpeting, opened at Independence on
Dec. 3 with a radio amateur show added to the
regular program. Colonel Larson, formerly with
the Pix at Whitehall, is manager. Fox Wiscon-
sin Amusement Corporation President Harold
J. Fitzgerald was present for the opening here
Thanksgiving week of the Wisconsin, said to
have cost $75,000 to rebuild from the legitimate
Davidson. The New Lake Theatre at Turtle
Lake has been entirely insulated with Johns-
Manville rockwool to make it as fireproof as

SET SALES PLANS FOR NEW MGM PRODUCT. MGM field
forces, their territorial and home office assistants and home office
sales executives under the generalship of Vice-president and General
Sales Manager William F. Rodgers, gathered in New York this week
to coordinate plans and policies for the handling of new product set
for release during the next several months. Among those in the photo
above are: Mr. Rodgers, Edward M. Saunders, H. M. Richey, Mike
Simons, Richard Harper, Pincus Sober, Joel Bezahler and Jay Eisen-

berg of the home office; Southern Sales Manager Rudy Berger and
John S. Allen, his field assistant; Eastern Sales Manager John P.
Byrne and Herman Ripps, field assistant; Central Sales Manager
John J. Maloney and Frank C. Hensler, field assistant; Western Sales
Manager George A. Hickey; Central Sales Manager Burtus Bishop,
Jr., and Ralph W. Maw, field assistant; Leonard Hirsch, Paul J.
Richrath, Charles F. Deesen, Irving Helfont, home office assistants
to Berger, Byrne, Maloney and Bishop.

SHOWMEN'S TRADE REVIEW, December 11, 1948

23

REGIONAL NEWSREEL

possible, according to Manager Waters.

The plan to construct a $250,000 theatre on
West Capitol Drive outside Milwaukee is
meeting with opposition from Brookfield resi-
dents. The theatre would be located on a site
that Brookfield has zoned for agricultural use.
Would-be builder Edward J. Lipson claims to
have filed with the town clerk a petition signed
by 1,600 residents of the area, but there is an
opposing petition with 1,000 names and the town
chairman says 95 per cent of the property own-
ers are against the project.

HARRISBURG

Colonial Doorman Gene Plank now authors a
film fare column in the weekly Home News.

For the first and only scheduled engagement
of "Henry V" in the Camp Hill, Manager
Morton Brodsky materially increased his ad-
vertising space and gleaned considerable free
space in the news columns of the city's theatre
pages. The picture was slated for Dec. 6-7.

Three downtown houses held special pro-
grams on a recent Saturday to evoke the special
interest of children in the annual high school
band marching contest. Rio Manager Francis
DeVerter increased the cartoons in his regular
Saturday morning "Juniortown" stage and
screen show. Gerry Wollaston continued his
custom of entertaining all the marchers at the
State, showing them his regular feature. Bob
Sidman set up a special showing of Roy Rogers'
"Home in Oklahoma" and an hour of Disney
cartoons at the Senate.

HARTFORD

Hollis W. Sweeney, assistant manager, Loew's
Poli, Springfield, Mass., has resigned. He was
formerly with that circuit in Connecticut. The
Broadbrook, Broadbrook, Conn., operated for
the past eight months by Andy Murphy, has
been sold to a former Ludlow, Mass., insurance
man, Joseph Kras. Announcement was made
that Bill Morton, for many years publicist for
the RKO-Albee, Providence, has resigned to
become director of publicity and advertising for
the Sheraton-Biltmore Hotel in the Rhode
Island city.

Mike Piccirillo, manager, Center, Hartford,
and Anita Soloshun of Hartford will be married
in January. The pedestrian protection program
of the Connecticut state police has been getting
an extra boost via special radio programs by
police officials and screen trailers carrying safe-
ty messages through drive-in theatres. Safety
films are slated to be shown in all Hartford
county theatres, according to State Police Com-
missioner Edward J. Hickey.

Robert Center of the Poli Theatre married
Arlyne Wolford. A bachelor party was held at
the Bond Hotel. Norman Levinson was chief
host. Theatremen gathered at the Bond to sav

To Check Movies

Movies, radio programs and comic
books in Ohio will be investigated by a
committee of five as part of a nationwide
drive by the National Congress of
Parents and Teachers to "clean up"
children's entertainment, according' to a
Columbus announcement. The commit-
tee, appointed by the Ohio Congress of
Parents and Teachers Ass'n, will first
meet in Akron Jan. 7 under R. Y. Davis
of Mansfield, the organization's regular
radio chairman.

hello to Terry Moore, star of "Return of
October," in town for personal appearances at
E. M. Loew's. Local 84, IATSE, and Local
486, Motion Picture Projectionists, held a
buffet lunch and screening of the history of
IATSE at Labor Hall.

LOUISVILLE

Business has been going on as usual during
the remodeling of the front of the Strand, the
old marquee and theatre front having been
removed.

W. H. Hahn and J. F. Burnette's Gypsy
drive-in in Bardstown has closed after a short-
run season during most of which the theatre
was under construction. The Skyway drive-in
here closed Nov. 29 but was reopened the Dec.
3-5 weekend.

Deviating from its more recent policy of films
only, Manager Jimmie Robertson's National
used John Lair's original "Renfro Valley Folks"
on stage for five days, matinee and night, with
the film "Hollywood Barn Dance."

A motion picture film library is being planned
for teaching purposes bv the Jefferson County
school board. A substantial budget has been
provided for films and equipment to be main-
tained at a central location and made available
to teachers upon request.

The Melody opened in Bardstown Dec. 3.
C. D. Arnold and Pope Sisco's new theatre
seats 500.

VANCOUVER

Per capita expenditure for movie entertain-
ment was $8.29 in British Columbia in 1947,
topping all Canadian Provinces, a government
report shows. Vancouver exhibitors are eyeing
the "Toronto system" of multiple first-runs as a
way of boosting grosses by broadening the base
of theatres charging top admissions. The
Toronto success counters a failure here two
years ago.

Famous Players will soon move to its new
quarters in the Strand Theatre building, owned
by the circuit. The 900-seat Rex is reported to
have been taken over by a Vancouver syndicate.
One of the city's oldest theatres, it has been
under lease to W. P. Dewees for the past 30
years. The Famous Players B. C. managers'
annual film ball held at the Commodore Supper
Club was as usual the highlight of the year.
Norman Duncan of the Cinema was production
manager and emcee.

Dave Brickman died suddenly at 45. He was
Paramount Winnipeg exchange manager for 25
years. At the time of his death he was a Van-
couver hotel proprietor.

Former Famous Players Theatre Manager
Larry New is now Fraser Valley zone managsr
for West Coast Insulation, Ltd., with head-
quarters in Abbotsford. Sovereign Films has
added Irene Mcintosh, stenographer, to its
staff. Manager Fred Stone is back after 10 days
of bronchial trouble.

OMAHA

Meyer Stern, Hollywood Pictures Corpora-
tion, will take over Jan. 1 as Variety Club chief
barker at Omaha, replacing F. A. Van Husan,
Western Theatre Supply Company president.
Others selected include : M. G. Rogers, first
assistant barker ; Walter Creal, second assistant ;
Isadore Sokoloff, dough guy; Eddie Shafton,
property master; A. A. Renfro, Joseph Scott,
Hymie Novitsky, Fred Fejfar, Ed Cohen,
(Continued on Page 24)

Astor — Atlanta; Bay State — Boston: Pam-o — Buffalo; Artor—
Charlotte; Capital — Chicago; Screen Guild — Cincinnati; Imperial
— Cleveland; Astor — Dallas; Selected — Denver; Allied — Detroit;
Selected — Kansas City; Astor — Los Angeles; Astor — Milwaukee:
Independent — Minneapolis; Connecticut Films — New Haven:
Dixie Film — New Orleans; Bell Pictures — N. Y. C : Capital —
Philadelphia; Astor — San Francisco; Crown — Pittsburgh; Special
Attractions — Seattle: Screen Guild — St. Louis: Equity — Wash-
ington, D. G.i Peerless Film Canada — Toronto — Winnipeg —
Montreal.

24

SHOWMEN'S TRADE REVIEW, December 11, 1948

REGIONAL NEWSREEL

(Continued from Parte 23)

Isadore Weiner and Van Husan, canvassmen.

Omaha City Council is again considering an
occupation tax as the only solution to its finan-
cial problem.

Managerial changes announced last week :
Stanley Blackburn, Omaha manager, takes over
at the Orpheum, succeeding Rollin K. Stone-
brook who resigned. Bernard Dudeon, manager
of the West Dodge Drive-In, moves to the
Omaha. Dwight Seymour is new at the Military,
Donald Cook at the Avenue and Dick Gardiner
at the Fortieth Street.

RKO exchange was visited by Western Divi-
sion Manager Walter Branson, -New York, Dis-
trict Manager Ray Nolan, St. Louis, and Milton
Yoeman, home office representative. Byron
Hopkins, Sidney (la.) exhibitor, underwent
surgery. C. J. Anderson, Exeter, Neb., sold the
Pix at Fairmont, Neb., to F. J. Weatherly.

Harold Beecroft, Chicago, assistant to the
20th-Fox division manager, arrived here and
went on to Lincoln. F. A. Van Husan, Variety
Club chief barker, is back on the job at Wes-
tern Theatre Supply. Eugene Smith, Eagle Lion
branch manager from Kansas City, was here
over the weekend. Phil March has reopened
the Coed, Wayne, Neb., after repairs following
a fire. W. C. May has installed new sound and
projection at the Elm, Elm Creek, Neb.

NEW HAVEN

Hard tickets are being sold in advance for
New Year's Eve midnight show at Loew's Poli
in Bridgeport, New Haven, Waterbury, Hart-
ford, Springfield and Worcester, and for the
Majestic in Bridgeport, the Broadway in Nor-
wich, the Palace in Meriden and the Bijou in
New Haven. The feature will be MGM's
"Words and Music."

Springfield Poli Manager George Freeman
made the front pages with his story of Lassie,
star of "Hills of Home," offering $25 for ap-

No Chance Taking

Boston's police this week had clamped
down drastically on any type of lottery,
raffle or game of chance, whether con-
ducted by theatres, churches or charities.

The move hits the local Variety Club's
raffle for the Children's Hospital in Bos-
ton, a yearly affair by which the club
raises money for this organization. It also
affects scores of church raffles in the
greater Boston area. The police depart-
ment has said there will be no exceptions
to the order and that any one selling
tickets to raffles or raffling off prizes,
' will be arrested.

prehension of persons shooting dogs in the city.

Exploiteer Al Fowler from 20th-century Fox
in Boston visited Freeman and the Worcester
Poli Manager Monk Maloney. Universal-Inter-
national District Manager Dave Miller con-
ferred with Branch Manager Arthur Greenfield.
RKO District Manager Gus Schaefer huddled
with Branch Manager Barney Pitkin on the
forthcoming Ned Depinet drive. Independent
Exhibitor Mike Tomasino is back from a New
York vacation. Charles Fogel of the MGM
maintenance department visited Manager Harry
Rosenblatt.

DES MOINES

James Greene has been appointed as manager
of the Wieting Theatre at Toledo, la.

Thelma Crittenden, former secretary to
Myron Blank at Tri-States, is filling in for Joy
Canaday, Dale McFarland's secretary while
Joy is on vacation.

George P. Hundling, 67, theatre exhibitor at
Newton, la. for the past 26 years, died of uremic
poisoning at Skiff Hospital at Newton. He had
been in ill health for several months. Surviving
are his widow a son Dorman D. who was asso-
ciated with him in the theatre and two daughters.

Celebrities Attend Gala
Testimonial to O'Donnell

A brilliant gathering of celebrities of the film
industry and leaders in official life assembled
in the flower-bedecked ballroom of the Baker
Hotel, Dallas, Texas, last Saturday night
(Dec. 4) to honor R. J. (Bob) O'Donnell,
general manager of Interstate Theatres,
Texas, and International Chief Barker of the
Variety Clubs International, at a testimonial
dinner sponsored by Tent No. 17, Variety
Club of Dallas. In photo at top, Attorney
General Tom Clark, Mr. O'Donnell. Audie
Murphy and George Murphy are seen at the
dais. In photo at right, Karl Hoblitzelle,
founder and head of Interstate Circuit, and
O'Donnell.

PHILADELPHIA

Former Pearl Theatre Manager Shep Allen
is on the Truman inaugural committee. Mrs.
Dorothy Samuelson has been named administra-
tive assistant to her husband Sid, President of
Allied Independent Theatre Owners of Eastern
Pennsylvania.

Alvin Goodwin has made arrangements to
open four new southern branches for Quality
Premium Distributors. Alden Novelty's Charlie
Goldfine made a business trip to Florida.

A. M. Ellis was tendered a testimonial dinner
by his Ellis Theatre Chain managers and
friends on his 15th anniversary in show busi-
ness. Condolences are extended to Stanley-
Warner Assistant Film Buyer Lou Davidoff on
the death of his mother. Delaware Exhibitor
Tom Ayres is seriously ill. Eagle Lion Office
Manager Mary Meadowbrook will marry and
move to California early in 1949. Twentieth-
Fox's Claire Steinhouse received a dashound
as a birthday present.

Terrytoon Producer Paul Terry visited the
20th-Fox exchange during his recent tour.

PHOENIX

M. C. ('Moz') Buries has joined the Harry
L. Nace. Theatres chain as district manager for
the northern district. Buries was associated with
Paramount and Selznick's sales department for
more than 20 years.

Universal is testing audience reaction to film
titles by using two different tags for the same
picture in local day-and-date situations. At the
Catalina Theatre in Tucson the Fredric March-
Florence Eldridge starrer is going by the name
of "An Act of Murder," and at the Palms,
Phoenix, the title is "Live Today for Tomor-
row." The film, incidentally, had its world pre-
miere at the latter house.

PORTLAND

M. M. Mattacheck, pioneer exhibitor and
owner of McMinville's three theatres, has an-
nounced complete remodeling of the Lark. The
front will be retiled and a $10,000 marquee
added. The house will be entirely reseated, re-
painted and redecorated. A cry room will be
built, the foyer enlarged and a modern conces-
sion counter added.

The Clallam Bay Theatre is being rebuilt by
Al Fernandez, a Washington small chain opera-
tor, and should reopen within five months. It
burned several weeks ago.

Marc Bowman, early Oregon theatre manager
associated for some years with the Broadway,
has been appointed regional civilian manager of
the American Red Cross blood center here. He
was qverseas for two years during the war as
director of public relations for the Red Cross.
Recently he has been promotion manager of
radio station KOIN.

Manager C. Frank Harris of the Garland in
Spokane has resigned to join the Wagner Sign
Company. After six months visiting connections
in some 40 key cities he will be established in
its Chicago headquarters. Harris was former-
ly in the theatre equipment business with the
B. F. Shearer Company in California.

Many Washington exhibitors attended an
Eagle Lion luncheon to meet Vice-President in
Charge of Distribution W. J. Heineman and
Eastern Sales Manager Milton Cohen. Will R.
Tomlinson is leaving Seattle for Guam where

SHOWMEN'S TRADE REVIEW, December 11, 1948

25

REGIONAL NEWSREEL

he will be Assistant Manager of the Army
Motion Picture Service. Bob Cleveland has
joined the RKO sales staff in Seattle.

SAN FRANCISCO ~

With the opening this week in Stockton of
Westland's East Theatre, the West Coast re-
ceives its first theatre of unique cathedral-effect
construction. The East is termed a "budget
theatre," because of its low cost of $100 a seat.
The House, a 825-seater with main-floor only,
will be managed by Myron Dwier. A special
preview was arranged for guests Dec. 9 with a
"after the preview" party at the Hotel Stockton.

Invitations have been mailed to Variety Club
members for the informal stag dinner honoring
Abe Blumenfeld, the retiring chief barker, on
Dec. 20. Jimmy O'Neill is chairman and his
committee includes Walter Chenoweth, Guy
Cherney, W. B. David, George Heinz, Nate
Krevitz, B. G. Mannheimer, Sam Sobel, Morris
Rosenberg and Ralph Ryan.

First use of the Variety Club entertainment
and dining facilities by major theatre circuits
for their annual theatre managers' Christmas
parties will be undertaken this year. Golden
State and San Francisco Theatres' managers
will be feted on Dec. 21 and the Fox West Coast
group on Dec. 23.

Joe Flanigan, assistant booking supervisor,
United California Theatres, traveled to the south
to witness the USC-Notre Dame football game.
Golden State circuit titled its new foreign film
house in San Francisco's North Beach, The
World. House, a former burlesque show place,
is being remodeled.

Rise of a cent for five-cent candy bars in
numerous San Francisco neighborhood, theatres
prompted nearby candy stores to plug their
nickle-bars. Theatres are reported receiving
protests for their six-cent charge. San Francisco
is used by more movie companies for "big city"
location shooting than any other metropolitan
center in the country, according to the local
Chamber of Commerce.

Free Admission Cure

A "sure-proof" cure for theatre neigh-
bors walking-in on the show was dis-
played in San Francisco recently by the
manager of a popular neighborhood
house. Piqued by an adjoining restaurant
proprietor's ever -increasing habit of
strolling into his theatre without a ticket,
the manager worked a nimble switch in
revenge. He ordered a meal in the res-
taurant and started to walk out paying
no heed to the check. . . . The restaurant
man now pays at the box-office!

was severely shaken up when his car overturned
when it hit some loose gravel, lost all his teeth
as a result of the accident. Two teeth were
knocked out and the rest loosened. Delpha More-
land has sold the Kiowa, Kiowa, Colo., to
Raleigh Messerschmidt. W. D. Haun, new to
the industry, has been made office manager at
the Service Theatre Supply Co.

MINNEAPOLIS

United Artists and Paramount will test the
feasibility of furnishing automobiles to salesmen
under certain conditions in place of per-mile
payment, according to information received by
local branches from their home offices. The test
reportedly will be on a voluntary basis to start
soon after Jan. 1.

Blizzard conditions throughout the area have
dealt a severe blow to box-offices in the outstate
situations. Cold weather and poor road condi-
tions also have contributed to disastrous theatre
income for the region.

Jerry Gruenberg, salesman at Eagle Lion,

DENVER

The Rocky Mountain Screen Club threw its
club rooms and its new screening room open to
the public, along with an advance showing of
"You Gotta Stay Happy" at the Orpheum, all
for $1. The place was packed. The screening
room will be used Tuesday and Thursday nights
for regular and at other times for special
screenings.

Robert Riddle, who recently resigned as
United Artists salesman in New Mexico, will
continue to make the same territory for Uni-
versal. Screen Guild Productions of Colorado
has established an exchange here with H. V.
George as manager.

An explosion when he opened the door in the
coal bin in the Skyline, Canon City, Colo., re-
sulted in serious burns to Charles Matheson,
maintenance man. He rushed up stairs, told of
the fire, and the audience filed out. The show
was resumed 20 minutes later. Matheson was
hospitalized, but attaches said he would recover.
RKO Booker Dan Wagner has been promoted
to salesman, succeeding Merle Gwinn, who re-
signed when he bought the Zorn, Benkelman,
Neb. Wagner will cover New Mexico, succeed-
ing Marvin Goldfarb, who is being moved to
cover Colorado. George Mayo, recently with
MGM, is the new RKO booker.

Sam Appleman, RKO salesman, who recently

will be married on Dec. 19 to Joyce Orenstein.
Friends will give a stag for him Dec. 17.

The Bloomington Drive-in theatre in subur-
ban Bloomington, chalked up a net of $35,000 in
its operation from spring till autumn closing.
Project is operated by Minnesota Entertain-
ment Enterprises composed of local independ-
ent theatremen.

L. T. Molitor has purchased the Superior,
Superior, Wis., from the Bergert circuit.
Molitor formerly operated the Norwood, Nor-
wood, Minn.

Columbia Stenographer Marilyn Harrington
is engaged to Jim Mengelkoth. MGM Contract
Clerk Jane Gauger was married recently to
Stanley Haugesag.

KANSAS CITY

Clarence Schultz is resting at home and bat-
ling the illness which caused him to resign as
president of Commonwealth Theatres circuit.
Schultz stepped out about two weeks ago, taking
leave for one year because of his health. Howard
Jameyson replaces him. Jameyson recently re-
tired as Wichita district manager for Fox Mid-
west Theatres after many years with that cir-
cuit, and now comes back into harness for an-
other year.

Loew's Western Division Chief Mike Cullen
was in last week from St. Louis making a swing
around his territory. He spent several days talk-
ing over business With Manager Howard
Burkhardt and Martin Maher, his assistant, at
Loew's Midland Theatre.

Eill Meyer, city manager for Dickinson the-
(Continued on Page 26)

Charles W. Perrine

Minnesota Amusement Co.
Minneapolis, Minn.,
says :

"ALTEC HAS NEVER
LET US DOWN"

?? Through many years of dealing
with the representatives of Altec,
I have found them most con-
siderate and very fair in their
dealings. Bob Schmid, our main-
tenance-sound-and-construction
superintendent, has stated many
times that the Altec Service men
are most capable and cooperative.
It is my opinion that the Altec
organization at all times en-
deavors to protect the exhibitor's
interests. Altec has never let us
down."

JU.TEC

161 Sixth Avenue
New York 13, N. Y.

THE SERVICE ORGANIZATION OF THE MOTION PICTURE INDUSTRY

26

SHOWMEN'S TRADE REVIEW, December 11, 1948

REGIONAL NEWSREEL

{Continued from Page 25)
atres, goes right ahead with his redecorating.
Now he's doing the Dickinson in Mission, Kans.,
with the help of Manager Charles Meeker. Next
on the schedule is the Overland at Overland
Park, Kans., where Lloyd Guenette is manager.
Then it will be the turn of the Tampico, west
side house showing Mexican films, with Joe
Lopez in charge.

Larry Klein, Universal office manager, is
back from a vacation trip to the southeast. Larry
and his wife put in a lot of time on golf
courses, especially at Savannah, Ga.

NEW YORK

Film row was getting ready for Christmas
with a series of exchange parties planned but
the Walter Reade circuit beat them all to the
finish line with its annual party Tuesday at the
Willowbrook Inn, Fairhaven, N. J.

The Motion Picture Bookers club reelected
Alex Arnswalder, 20th-Fox, president with the
following officers : Vice-Presidents Dan Ponti-
celle, Brandt, and Harry Margolis, MGM ;
Recording Secretary Louise Kress of J&J ;
Financial Secretary Jean Slade, RKO ; Trea-
surer Myron Starr, United Artists ; Trustees
Ted Krasner, Eskin circuit, and Etta Segal,
Monogram ; Directors Oscar Lager, Chas.
Moses circuit; Lou Wolff, Brandt; Harold
Klein, JJ Theatres ; George Trilling, Fabian ;
Larry Morris, B. S. Moss ; Archie Berrish,
Walter Reade.

Pete Saglembini, who became Warners' head
booker when Archie Berrish went to the Brandt
circuit, is back after an illness and will return to
the city booking desk. Al Blumberg, former
Long Island booker, will take over on the main
desk.

Quite a party Brandt Buyer Joe Ongber
threw Monday for film row in honor of the
birth of his son — Michael Allen. Chinese Nancy
Nee quit United Artists to go 'back to her father
in Shanghai. Filmrowite Dave Burkan is cele-
brating another birthday.

Film row visitors : Clarence Dop of the
Strand, Johnstons and the Hollywood, Frank-
fort ; Schine Circuit Albany Booker Chris Pople
and RKO Salesman Howard Golstein.

Andrew M. Roy, a showman for 25 years
and for the past 14 years with Warner Bros.,
has been named Warner city manager for Utica,
N. Y., by Zone Manager Charles A. Smakwitz.
Roy will direct operation of the Avon and Utica
theatres managed respectively by George Laurey
and John J. Breslin.

The Film Board of Trade, meeting on Dec. 1, elected
the following officers: President, Jack Ellis of United
Artists; First vice-president, Nat Furst of Monogram;
Second vice-president, William Murphy of Republic ;
Treasurer, Saul Trauner of Columbia ; Secretary, Rob-
ert J. Fannon of Republic ; Sergeant-at-arms, Clarence
Eiseman of Warner Bros. The former officers were:
President, Clarence Eiseman ; Vice-presidents, Saul
Trauner and William Murphy; Treasurer, Nat Furst;
Secretary, Robert J. Fannon ; Sergeant-at-arms, Sey-
mour Florrin.

Exhibitor Abraham Leff of the Bronx was
tendered a testimonial dinner on Dec. 4 at the
Hotel Sheraton by the Atlantic and Long Beach
Jewish Center for his accomplishments in im-
proving his community. Over 300 persons at-
tended. Leff was presented with a loving cup
and a gavel.

SALT LAKE CITY

The Park in Butte, the Rio in Billings, both
closed, and the Rainbow in Great Falls, all in
Montana, are undergoing remodeling and re-
decoration, Fox Intermountain District Manasrer

Showmanship, Eh?

New Jersey Middlesex county bars
have hit on a novel stunt to keep business
on an even keel. It's shuffle board teams
which comprise a league and play a cer-
tain number of games a week — one at the
team's neighborhood bar, the next at
rival team's home bar.

Hall Baetz reported on his return from the
Montana territory. The Rainbow is undergoing
complete renovation from the projection booth
and sound system to the front, "from top to
bottom."

All United Artists salesmen are out in their
territories, Booker Joe Madsen reports, while
all RKO salesmen were here for a weekend
sales conference with Home Office Representa-
tive Harry Gettleson. Columbia Traveling Audi-
tor Jules Needleman is here conferring with
Manager William Seib.

Phil Gus, manager of the Theatre Supply
Company in Salt Lake City, is having a new
building to house his offices and 100-seat projec-
tion room erected next to the Paramount ex-
change. Both Paramount and 20th-Fox have
projection rooms in their exchanges, each seat-
ing about 40 persons. Selznick Manager
Howard Cahoon is covering the Idaho terri-
tory; ditto Fox Intermountain District Man-
ager Hall Baetz.

Alf Engen, local international ski champion
and teacher of the skiing art, is shown in a
"Sportscope" at Harry Ashton's Uptown.
MGM's "Three Musketeers" is in a third week
at the newly-opened first-run Lyric. Para-
mount's "Miss Tatlock's Millions" moved from
the Utah to the Studio for a second week. Script
Books as Christmas gifts are meeting with
good sales at the Fox Intermountain theatres.

Art Linkletter, nationally-known radio emcee,
was here last week giving a series of audience-
participation broadcasts for the benefit of Salt
Lake City's 2,000 needy children, proceeds go-
ing to the Christmas fund of Lodge 85, Benevo-
lent and Protective Order of Elks. The series
was under the sponsorship of the General Elec-
tric .Company. Part of the proceeds will be
used in the presentation of a special Christmas
party for crippled children at the Salt Lake
General Hospital on Dec. 21.

New Theatres

Phoenix — Fred Crockett, a $100,000 drive-in here on
Seventh St. and Missouri Ave.

Knoxville, Term. — George L. Denton, a new theatre.

Newport, Calif. — A theatre financed by communities
in the area.

Atlanta — Cullen B. Goss and others, a $75,000 drive-
in at Albertsville, Ala. W. T. Yarbrough, a 550-seater
in Hartwell, Ga., named the Judy.

Chicago — Wesley Benac and H. Toten, a 328-seater
at Hillman, Mich.

Los, Angeles — Pacific Drive-In Theatres and Frank
and Fritz Fishman, a 1,000-car drive-in to cost $300,000
on Whittier Boulevard. Drive-in Theatres of America,
an 800-car drive-in just outside Santa Ana, and another
in Burbank.

Oklahoma City — A new theatre for Jasper, Ark., on
the site of the Tibb's which was burned last December.

Marion, Ind. — Balaban & Katz, a 1,200-seater here
to cost $500,000.

Milwaukee — Roy Myers Realty Company, a 1,000-
car outdoor theatre near Madison, Wis. Sheldon Griggs
Associates, a 500-car drive-in at Plover, near Eau
Claire, Wis.

Des'f Moines — Ames Theatre Company, a drive-in on
HigWtvay 30.

M'e'mphis — E. R. Gillett, a 1,200-seater at suburban
Highland Heights.

Philadelphia — Fox circuit, a 1,000-seater in the
$2,00$;000 shopping center on West Chester Pike at
Manc%', Pa.

St. Louis — Mr. and Mrs. Thomas A. Baker, a 500-
seater at Bunker Hill, 111,

ST. LOUIS

Physical distribution of Albert Dezel Produc-
tions was taken over Dec. 1 by the Harry Kahan
Film Delivery Service which also handles the
Selznick and Jack Goldberg's Herald Pictures
product in the area. Kahan started distributing
film in a wagon in the early 1900's.

Rud Lohrenz was here from Kewanee, 111.,
conferring with Ben Adams of Eldorado, Kan.,
his brother-in-law and business partner, and
with his other partner, Tilden Dickson of Crys-
tal City, Mo. Irv Waterstreet, former area
MGM publicist, has joined the Puffy Pete Pop-
corn firm which he will represent in this terri-
tory. National Screen Division Manager Wil-
liam Beim, accompanied by St. Louis Manager
Herb Washburn, conferred with Frisina Amuse-
ment officials in Springfield, 111. Warner Bros.
Manager Lester Bona was in Rolla, Mo., for
business conferences with Caesar Berutt and
Wandell Theatres executives. Warner Prairie
District Manager Hall Walsh returned Monday
from New York where he attended the meeting
of Warner district managers. Warner General
Sales Manager Ben Kalmenson stopped here
en route to Dallas to attend the Bob O'Donnell
dinner.

Film Classics District Manager Max Roth
spent several days here last week and left for
Chicago. Dezel Productions Manager Johnny
Walsh was in Springfield, 111. Offices of Joe
Hornstein, Inc., recently opened here, are spick
and span with new wallpaper, painting, floor
covering, etc. Morton S. Gottlieb and Milton
Hornstein are on hand to greet visiting exhibi-
tors.

Paul J. Johanningmeier, J. A. Hill and S.
Kulifay have incorporated the new Palladium
Recreation Center here to furnish all sorts of
amusement and recreation for the public. Charles
Kauffman, 73-year-old porter of the Durwood
State, Jefferson City, Mo., who has been a
theatre porter for 26 years, received a write-up
on his experiences in that position in a recent
Sunday issue of the Jefferson City Nczvs and
Tribune.

ATLANTA

Everett Enterprises in Charlotte has pur-
chased the Red Spring Theatre in Red Spring,
N. C, the State in Inman, S. C, and the Greer
in Greer, S. C, and disposed of its interest
in the Strand in Whitmire, S. C.

M. E. Hensler's Auburn in Auburndale, Fla.,
opened on Nov. 30. Charles C. Smith's 400-seat
New Grand has opened in Slocomb, Ala. The
drive-ins in Kingsport and Cooksville, Tenn.,
have closed for the season.

The Variety Club's new chief barker here is
East Point Amusement Company's Fred Cole-
man. Guy Brown was elected first assistant
barker ; Emory Austin second assistant, R. B.
Wilby dough guy and John Fulton property
master.

Manager Francis Falkenburg was so plagued
by censorship cuts in "Rope" that he withdrew
it from his Alabama Theatre in Birmingham.

George M. Jones, formerly with Arthur C.
Bromberg, Republic and Eagle Lion, has been
appointed Universal-International office man-
ager. Former MGM head shipper Johnnie
Scruggs has become head booker at Film
Classics. A. B. Padgett has been appointed
MGM branch manager.

RKO public relations man, Keith Bain, visited
(Continued on Page 30)

SHOWMEN'S TRADE REVIEW, December 11, 1948

27

Box-Office Slants

Family Honeymoon

(Continued from Page 11)
and breaks her leg, audiences can anticipate
just what's going to happen: the newlyweds
will have to take the youngsters along, and
that means lots of laughs. Well, the folks
won't be disappointed, for a funnier honey-
moon hasn't been seen on the screen in years.
They'll get their full quota of laughs — and
"they" means the whole family, too. From
the time the journey begins until all ends
happily, there is scarcely a sober moment.
The ludicrous situations in which New Daddy
Fred MacMurray finds himself will keep any
audience thoroughly amused, and MacMur-
ray is excellent as the harassed new parent of
three wild youngsters. Excellent, too, is
Claudette Colbert as the wife-mother who
has her troubles with her new husband and
her children, not to mention an old rival who
pops up at the oddest moments. The kids,
by the way (Gigi Perreau, Peter Miles and
Jimmy Hunt), are adorable, but they prove
that little boys and girls can be very ex-
asperating at times. Claude Binyon's direc-
tion doesn't miss an opportunity to provoke
laughter, and in this connection Dane Lussier
deserves a nod for his well-contrived screen
adaptation of Homer Croy's novel. Producers
John Beck and Z. Wayne Griffin didn't stint
on production values, either; the "family
honeymoon" takes place at Grand Canyon,
and these scenes were actually filmed there.
With names for the marquee and the kind of
entertainment to start people talking, there's
no reason why this picture shouldn't chalk up
comfortable grosses at the box-office.

Whispering Smith

(Color by Technicolor)
Paramount Drama 88 mins.

AUDIENCE SLANT: (Family) Enter-
taining western-type drama that boasts un-
usual array of talent for such a mild story,
plus fine editing and beautiful Technicolor.

BOX-OFFICE SLANT: Should mean ex-
tra money at ticket windows everywhere be-
cause of Alan Ladd, one of the big draws
today, plus his first western, Technicolor,
and other good names.

Cast: Alan Ladd, Robert Preston, Donald Crisp,
Brenda Marshall, William Demarest, Fay Holden,
Murvyn Vye, Frank Faylen, John Eldredge. Credits:
Associate producer, Mel Epstein. Director, Leslie Fen-
ton. Screenplay, Frank Butler and Karl Kamb. Based
on the novel by Frank H. Spearman. Photography,
Ray Rennahan.

Plot: Whispering Smith, a railroad detec-
tive, has become a legend by virtue of his
daring in apprehending crooks. His long-time
friend is fired from the railroad and teams
up with desperadoes who wreck the lines to
get loot. Reluctantly, Smith has to erase the
gang, and with it his one-time buddy.

Comment: This is an entertaining western-
type drama that boasts an unusual array of
talent for such a mild story. Alan Ladd is
excellent as the soft-talking railroad detec-
tive, and with the exception of Brenda
Marshall, whose role might have been better
cast, the rest of the players are equally effec-
tive. Donald Crisp and Frank Faylen are

CIRCUIT HONORS DIRECTOR. J. Myer
Schine (left), president of Schine Theatres,
one of the nation's largest independent cir-
cuits, presents a scroll to Director Mervyn
LeRoy for his "directorial efforts in consist-
ently turning out the highest-grossing motion
pictures" to play the Schine circuit in the
past 20 years. Presentation was made at a
ceremony in the Ambassador Hotel in Los
Angeles. LeRoy is under contract to MGM
as a producer-director.

two particularly sharp villains, and Robert
Preston does a hangup job as the one-time
goodie turned no-good. Archie Marshek de-
serves a special hand for the fine editing, and
Gordon Jenning's special photographic effects
get across in beautiful Technicolor. Mel Ep-
stein has given the light plot handsome pro-
duction values. The film should mean extra
money at ticket windows everywhere. Ladd
is one of the big draws today, and this is his
first western.

New Mirrophonic Sound
JOE HORN STEIN has it!

So Dear to My Heart

(Color by Technicolor)
RKO Radio Drama 83 mins.

AUDIENCE SLANT: (Family) Walt
Disney scores again with a beautifully pro-
duced feature 85 per cent live action and the
rest in animation. The whole family will
enjoy this to the fullest extent.

BOX-OFFICE SLANT: Can't miss at any
run, small or large, big city or small town.
Disney's reputation, plus splendid word-of-
mouth and Technicolor appeal, are bound to
make it a big grosser.

Cast: Burl Ives, Bobby Driscoll, Beulah Bondi,
Luana Patten, Harry Carey, Raymond Bond, Walter
Soderling, Matt Willis, Spelman B. Collins. Credits:
Walt Disney Presentation. Voices, John Beal, Ken
Carson, Bob Stanton, The Rhythmaires. Screenplay,
John Tucker Battle. Adaptation, Maurice Rapf, Ted
Sears. From the story by Sterling North. Photogra-
phy, Winton C. Hoch. Associate producer, Perce
Pearce. Cartoon director, Hamilton Luske. Photoplay
director, Harold Schuster.

Plot: In 1903, a small boy lives on an In-
diana farm with his grandma. He finds a
black ram and makes a pet of it. His big
hope is to get to the state fair, but his granny
is against it. After overcoming numerous
obstacles, he gets to the fair and wins a spe-
cial award for his pet.

Comment: Walt Disney scores again with
a beautifully produced feature 85 per cent live
action and the rest in animation. The whole
family will enjoy this to the fullest extent.
Bobby Driscoll is perfectly cast as the little
boy on the farm, and Beulah Bondi is ex-
cellent as his grandma. Burl Ives is out-
standing both as a genial actor and superb
singer of folk tunes. Little Luana Patten is
a beautiful child and handles her role with
aplomb. Everyone connected with the pro-
duction deserves applause, from Disney and
his associates to the men who created cartoon

layouts and supplied effects. Six new tunes
are extremely catchy, and two old standbys
are effectively presented. Photography is eye-
catching, and the entire film is produced with
feeling, homespun humor and sensitivity.
None but the most callous will fail to relish
every minute of it. "So Dear to My Heart"
can't miss at any run, small or large, big city
or little town. Disney's reputation, plus
splendid word-of-mouth and the appeal of
Technicolor, are bound to make it a big
grosser.

Ladies of the Chorus

Columbia Musical 60 mins.

AUDIENCE SLANT: (Family) Enter-
taining musical numbers compensate for poor
performances and a trite story.

BOX-OFFICE SLANT: Should do nicely
as the lower half of a double bill.

Cast: Adele Jergens, Marilyn Monroe, Rand Brooks,
Nana Bryant, Eddie Garr, Steven Geray, Bill Edwards,
Marjorie Hoshelle, Frank Scannell. Credits: Producer,
Harry Romm. Director, Phil Karlson. Screenplay,
Harry Sauber and Joseph Carole. Original story, Harry
Sauber. Photography, Frank Redman.

Plot: A mother and her daughter are in
the chorus line of a burlesque show. The
daughter becomes a star overnight and is
sought by a rich young man, who fails to
win the mother's approval because she is
afraid her child will be unhappy like she was
in her own marriage to a society boy. The
rich man's mother, though, saves the day
by pretending to have been a performer.

Comment: Entertaining musical numbers
compensate for poor performances and a
trite story. Director Phil Karlson also makes
the film move by keeping the action as speedy
as possible. Marilyn Monroe shows promise
of bigger things in her rendition of vocal
numbers, but her acting will have to improve.
Nana Bryant does a good job as the rich
boy's mother. The music is sprightly and the
chorus numbers well staged.

New Comedy Stars

Wally Brown and Jack Kirkwood are fea-
tured in "Heart Troubles," second of the RKO
comedy shorts replacing the Average Man
series starring the late Edgar Kennedy.

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"Voice of Theatre Speakers"
JOE HORN STEIN has it!

28

SHOWMEN'S TRADE REVIEW, December 11, 1948

Hollywood Newsreel

West Coast Offices — 6777 Hollywood Blvd., Hollywood 28, Calif. — Ann Lewis, Manager

PRODUCTION PARADE

imiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiuiim

One of the most famous cases of this cen-
tury will serve as the background for an un-
titled documentary to be made by Universal-
International, with Jerry Bresler producing
from Doane Hoag's script. It is the story of
Charles Stielow, convicted of murder, who re-
ceived his pardon within 10 minutes of execu-
tion. Charles Whitman, governor of New York
at that time, was so certain of the man's in-
nocence that he helped get a full confession
from the actual murderer.

* * *

With the signing of his new Paramount con-
tract, Bing Crosby chalks up quite a record
number of years with the studio. It is now
seventeen years since he first joined the com-
pany and the new contract assures his remain-
ing there exclusively for a long period of time,
during which he will star in 18 pictures, part
of them participating arrangement deals. Pres-
ently at work in "Top O' the Morning," his next
will be "Broadway Bill," which Frank Capra

will produce and direct.

* * *

Philip N. Krasne, producer of the Cisco Kid
pictures for United Artists release, has just
signed Kippee Valez, Philadelphia cover girl
and model, for her first stellar role as the
leading lady in "The Darling Caballero," next
in the series starring Duncan Renaldo and Leo
Carrillo. Wallace Fox will direct.

^ * ^

The two producers of "The Great Dan Patch,"
W. R. Frank and John Taintor Foote, have just
set up a new partnership deal under which they
will jointly produce three more features. Foote
will function as producer on the films, and the
scripts to be filmed will be written by him and
based upon his published stories and novels.
Frank's function will be to arrange the financing
and make the releasing arrangements.

* * *

Howard Duff and Stephen McNally were set
by Producer Robert Arthur to co-star with
Yvonne DeCarlo in Universal-International's
"The Western Story." Actors will play cousins
whose hatred splits a town in the Technicolor
production, scheduled to start next month with
Frederick de Cordova directing.

* * *

Fred M. Packard has joined Columbia as
producer. Packard's deal is in addition to the
commitment he already has between his own
company, Fred M. Packard Productions, and
20th Century-Fox, which calls for 20th-Fox to
release his first independent production "Quick-
sand," scheduled to roll after the first of the
year. No announcement has been made as to
his plans regarding Columbia.

* * *

The first assignment for Jay Dratler in his
new capacity as producer-writer at Warner
Bros., will be the studio's lately acquired "The
Miami Story." Dratler lists among his writing
credits "Laura" and "Northside 777."

* * #

Producers Arthur Dreifuss and Joseph Levin-
son have signed Patsy Bolton, 16-year-old radio

By Ann Lewis

iiiiiiiiiiiiiiiiiii

iiiiiiiiiiiiiiiiiiiiiiii

singer, for a top featured feminine role in the
Equity-Vinson, Peggy Ryan starrer "Shamrock
Hill." Ray McDonald has the male lead in the
musical, which Dreifuss will direct. "Hill" is
an Eagle Lion release.

* * *
Ann Blyth's next assignment at Universal-
International will be the starring role in "Going,
Going, Gone," adapted from James R. Webb's
forthcoming Saturday Evening Post serial.
Webb is scheduled to write the screenplay, with
Michel Kraike handling the production reins.

Hal Wctllis Signs
New Paramount Pact

A new contract calling for the production of
12 pictures to be released through Paramount
has been concluded by Hal Wallis, independent
producer, and the distribution company. The
studio will participate financially in the produc-
tion of the firm which will cost about $18 mil-
lion. The contract has no time limit, according
to Wallis.

Confers in Capital

Roy Huggins, scenarist, was in Washington
this week to confer with U. S. Army authori-
ties on a picture to be made by Universal-
International based on the activities in Germany
of the Criminal Investigation Division of the
Provost Marshal's Office.

3 Cartoons Finished

A trio of Tom and Jerry cartoons — "Hatch
Up Your Troubles," "The Little Orphan" and
"Heavenly Puss" — have come off the drawing
boards at MGM. William Hanna and Joseph
Barbera co-directed, with Fred Quimby pro-
ducing.

Studio Roundup

Gene Autry rode again Dec. 6 at Columbia
with the starting of "Rim of the Canyon," in
which Alan Hale, Jr., son of the noted charac-
ter actor, play his friend and romantic rival.
Nan Leslie, who recently completed a contract
at RKO where she appeared opposite Tim Holt,
is Autry's leading lady. This is the first of
Gene's six pictures under his new pact. Colum-
bia also started "Night in Havana," a comedy
with music, the same day. Billy Daniels was
borrowed from Paramount to direct the dance
sequences. On Dec. 8, the Harry Cohn lot — one
of Hollywood's busiest these days — was sched-
uled to roll a George Raft starrer. "The Big
Jump," with Ted Tetzlaff doing his initial direc-
torial chore for Columbia. The same day,
"Secret of St. Ives," a period action-drama of
18th century Scotland, rolled. "Lona Hanson"
was also set to go, but- Rita Hay worth (at press
time) had been suspended for refusing to come
around, and the film was postponed.

Launches Film Career

Metro-Goldwyn-Mayer filmed added scenes
for "Edward, My Son," produced earlier in
England. Shooting occurred this week in New
York. The studio's new candidate for stardom,
Marcia Van Dyke, launched her film career
last week in "Good Old Summertime." She will
perform several violin solos in addition to act-
ing. Another debut occurred when Gene
Bearden, World Series hero and baseball's
"Rookie of the Year," went before the cameras
for "The Stratton Story." (Jimmy Stewart was
on the mound "opposing" the great pitcher.)

Energetic Bob Lippert gave the green light
to "Omoo," a South Sea adventure story, Dec.
10, for Screen Guild release. George Green is
producing. Monday, Screen Guild starts another,
"Rimfire," a Ron Ormond Production.

Screen Plays finished "Champion" last week
for United Artists release. The picture was
made in 24 days at a cost of $595,200, thus beat-

Scenarist Sheldon Has Suggestion for Exhibitors

Exhibitors, especially in small towns, should give comments on the
films they play, declares 31 -year-old Sidney Sheldon who last year won
an Academy Award for the best original screenplay, "The Bachelor and
the Bobby Soxer," and who is now under contract to MGM.

"In their ads, for example," the young scenarist told STR, "they
could announce that a certain picture is just average but that Susie
Starr gives an outstanding performance. If the theatre praises every
film extravagantly, then when something really good comes along, the
patrons will cry wolf. By following my suggestion, the exhibitor could
take his customers into his confidence, and I believe he'd do much better
in the long run."

Sheldon started his movie career as an usher at the RKO Jefferson
Theatre in New York. One day, while replacing a sick barker-doorman,
he became so excited that instead of shouting "immediate seating" he
began to yell out to passing crowds the virtues of the film then playing.
This proved so successful that all RKO barkers attended a sidewalk Sidney Sheldon
class while Sheldon made his pitch. The manager who adopted the Sheldon method was
Leon Goldberg, now RKO studio head. Their first reunion since the old RKO Jefferson days
occurred the night Sheldon won his "Oscar."

Rated one of Hollywood's outstanding scenarists, this six-footer who looks like a football
player believes that the men who make pictures should get around the country and learn first-
hand what the people are thinking. Says Sheldon: "Too often we tend to write down
to our audiences; I believe we've underestimated Americans." — JAY GOLDBERG.

SHOWMEN'S TRADE REVIEW, December 11, 1948

29

LONDON OBSERVATIONS

Smooth Royal Command Show Tribute to Efficiency of
Planning; Teddington Studio to Reopen Early in 1949

PICTURES STARTED LAST WEEK

COLUMBIA. Rim on the Canyon — Principals:
Gene Autry, Nan Leslie, Alan Hale, Jr. Direc-
tor, John English.

Night in Havana — Principals: Desi Arnaz, Mary

Hatcher. Director, Jean Yarbrough.

The Big Jump — Principals: George Raft, George

Macready. Director, Ted Tetzlaff.

Secret of Saint Ives — Principals: Richard Ney.

Director, Phil Rosen.

MGM. Forsyte Saga (Technicolor) — Principals:
Greer Garson, Errol Flynn. Director, Compton
Bennett.

MONOGRAM. Gun Law Justice — Principals:
Jimmy Wakely, "Cannonball" Taylor. Director,
Lambert Hillyer.

REPUBLIC. Hellfire — Principals: William El-
liott, Marie Windsor. Director, R. G. Spring-
steen.

SCREEN GUILD. Omoo — Principals: Pedro de
Cordova, Ralph Graves, Lisa Kincaid. Director,
Leon Leonard.

UNITED ARTISTS. The Crooked Way — Princi-
pals: John Payne, Ellen Drew, Sonny Tufts.
Director, Robert Florey.

UNIVERSAL-INTERNATIONAL. Illegal Entry —
Principals: Howard Duff, Marta Toren, George
Brent. Director, Frederick de Cordova.

TITLE CHANGES
"Wild Bill Doolin" (Col.) now $5,000 REWARD.
"Gambling Lady" (U-l) now THE LADY GAM-
BLES.

ing an original budget of $750,000 and 36 shoot-
ing days. The secret, according to Producer
Stanley Kramer, was "complete preparation
and adherence to plans," plus the utmost co-
operation of top star Kirk Douglas.

To take advantage of clear weather while it
lasted, W. R. Frank signed John Waters as
second unit director to get outdoor material for
"The Great Dan Patch."

Rehearsals commenced at Warner Bros, for
Danny Kaye's final comedy sequence in "Happy
Times," marking the return of the comedian
to the Burbank lot. Kaye left last month to
star in Britain's Royal Command Variety Per-
formance.

Spurt of Activity

Universal-International, now in its greatest
spurt of activity in recent months, put "Illegal
Entry" before the lenses Dec. 10, with Howard
Duff, Marta Toren and George Brent.

Monogram's singing cowboy star, Jimmy
Wakely, started his latest, "Gun Law Justice,"
on location Monday. Jimmy not only writes
many of the songs he sings, but helps pick the
musicians and stories, and makes p.a. tours.

Eagle Lion studio is closed down tighter than
the proverbial drum, but Harry Thomas' Equity
unit managed to keep the ball rolling by starting
a new film last week. Vinson Productions, part
of the Equity setup, began "Shamrock Hill" at
Motion Picture Center. Arthur Dreifuss is
co-producing and directing ; Joseph Levinson is
the other producer.

Benedict Bogeaus started a picture for the
first time in quite a while when "The Crooked
Way" rolled at General Service lot for United
Artists release.

Two brothers, Dorrell and Stuart McGowan,
are serving as executive producers of the newly-
started William Elliott starrer at Republic,
"Hellfire." William J. O'Sullivan is the asso-
ciate producer.

3 Start This Month

"Gun Law Justice," "Murder in the Air" and
"Gun Hawk" will go before the cameras at
Monogram this month.

New Ideal Theatre Chairs
JOE HORNSTEIN has it!

By JOCK MacGREGOR

The trade can well be proud of the third
Royal Command Film Performance, held this
year at MGM's Empire. Organization was
superb. I understand that the smooth running
on the night was due to Manager Charles Penley
planning it in conjunction

with the police as though
it were a military opera-
tion. The proceedings
went ofT without a hitch
and, as she left, I heard
Her Majesty say how im-
pressed she was with the
cinema.

The selection of the
film, "Scott of the Ant-
artic," was not so good.
While this is a fine pro-

duction and worthy of a

royal premiere, a more Jock MacGregor

lighthearted offering would seem better suited to
the occasion. After all, the majority who paid
from five to a hundred dollars to the CTBF for
a seat were really more interested in seeing the
Royal Family and the stars. Ironically, the
Royal Command performance i? a film show,
but it is the stage presentation that counts.

"Scott" is a magnificent, painstaking recon-
struction of the ill-fated expedition, but it left
the audience numb. Not until Billy De Wolfe
appeared did the stage show really break the
ice and the patrons warmed up. The setting for
this part of the evening was a reconstruction of
the Empire foyer and the British and American
stars did their stuff on their supposed arrival
for the Performance.

A nice gag was that worked by Kathleen
Harrison and Jack Warner who thought they
had arrived at the Dominion for the premiere of
their own picture "Here Come the Huggetts."
Incidentally, this was a neat plug for the latter
offering. It was also good to see Chief Usher
Bert Saunders make his stage debut along with
several other members of the staff.

I feel that in the future the program should
open with a cartoon because a number of people,
including those who are presented before the
show, cannot get to their seats by the time the
picture starts and their movements are discon-
certing. The Newsreel Association provided a
fine end to the performance by screening the
film record of the Royal Party and the stars
arriving at the Empire. It was smart work.

At the conclusion, the stars were presented
to the Royal party in the spacious lounge and
Her Majesty's interest can best be gauged by
the fact she spoke with them for the better part
of an hour and it was past one A.M. by the
time the auditorium was cleared.

* * *

The value of a good title is still not fully
appreciated here. Recently there have been sev-
eral slip-ups through this. "The Weaker Sex"
was confused by many with the re-issue of "The
Gentle Sex" and, in consequence, built up stead-
ily throughout the week. Subsequent-runs are
benefiting and it will still be a top grosser.

"Quartet," Sydney Box's experiment of putting
four Somerset Maugham short stories into a
picture, opened quietly on London general re-
lease to build daily despite the worst fog in a
long while. Many managers I spoke to said

their patrons believed it was another high class
musical. This does not say much for the power
of lay press criticism, as it was fully reviewed
only a few weeks previously.

MGM should think twice about "Conspirator,"
for it is not so long since Warners put out "The
Conspirators." Incidentally, work on this picture
with Robert Taylor and Elizabeth Taylor is
proceeding well under Victor Saville's direction
and Arthur Hornblow's production at their
Elstree lot.

Also working at these fine studios is Herbert
Wilcox who knows a good title. He started on
"Maytime in Mayfair" within a few hours of
docking from New York. Once again he is
featuring Anna Neagle and Michael Wilding in
a gay comedy and will be using Technicolor.

* * *

Spurred on by the success accorded his
first independent offering, Anthony Havelock
Allan announces plans for the early production
of "The Cord," Paul Vincent Carroll's "The
Old Foolishness" and "Heroes Don't Care."

The current traffic jam in Wardour Street
is mainly due to George Minter's new car. Not
unnaturally, this king of reissues has chosen a
second-hand American roadster originally owned
by an exiled king. Incidentally, George is plan-
ning his first trip to the U. S. next February.

* * *

The Korda nominees on the board of British
Lion, Hugh Quennell, Sir David Cunynghame
and David Boxall, have resigned to avoid em-
barrassment to the Film Finance Company. It
is understood that had they remained certain
parties would have suggested that loans made
might be prejudiced towards London Films.

* * *

Arthur Abeles announces that the Warner
Teddington lot will reopen in the New Year
with a series of pictures to be made by Anatole
De Grunwald, who must be one of Britain's
most elusive producers. His secretary seems to
have as much trouble contacting him as press-
men do.

'Rapture' Available for
Distribution in 1949

Glenn Langan, Elsy Albiin, Lorraine Miller,
Eduardo Ciannelli and Douglas Dumbrille re-
cently completed a three-month shooting sched-
ule at the Scalera Studios in Rome, Italy, where
they appeared in "Rapture," a Goldridge presen-
tation, which will be available for distribution
here early in 1949.

Goffredo Alessandrini, who directed the film
for Producer David M. Pelham, is scheduled
to direct Deanna Durbin in a musical to be
made at the Scalera Studios next year for
Universal-International release.

Back in Pictures

John McGuire, leading man at RKO and
Columbia before his five years' war service in
the navy, has been added to Warners' "Task
Force," which Delmer Daves is directing for
Producer Jerry Wald.

Gulistan Wilton Theatre Carpet
JOE HORNSTEIN has it!

30

SHOWMEN'S TRADE REVIEW, December 11, 1948

Regional Newsreel

(Continued from Page 26)

Miami to work with George Leonard of the
Claughton. Kay Exchanges' Harry Katz is back
from a few days in Charlotte and their John
Jarvis is back from New Orleans. N. H.
Waters, Sr., and son Richard have returned to
Birmingham from Atlanta. Ben L. Strozier,
Stevenson Theatre, Rock Hill, S. C, is back
at his desk following an operation.

Eagle Lion special representative Tom Guian,
visited the local branch from New York. Con-
hrdential Reports' Harold Groves was also in
from New York. Booking on theatre row were
P. t. Taylor and H. Bishop, Bishop, Columbus ;
Gualt Brown, Hollywood, Madisonville, Tenn. ;
Mack Johnson, Jackson, Alexander City, Ala. ;
George H. Weeks Crown, Camp Hill, Ala.;
H. G. Moore, Fox, Brighton, Ala. ; John F.
Moffett, Carver, and Forman Rogers, Rogers,
Montgomery, Ala.

PITTSBURGH

John H. Harris, J. T. McGreevey and Harry
Harris, of the Harris Amusement Companies
here, flew to Dallas, Texas for the testimonial
dinner given in honor of Robert O'Donnell,
chief barker of International Variety Clubs and
prominent showman of that city.

Lt. Gordon Kearsey, former assistant to John
D. Walsh, of the Fulton Theatre, Pittsburgh,
who was lost shuttling a bomber from Seattle
to Alaska is still reported missing.

The local Variety Club will hold its annual
Christmas party for kiddies on Dec. 19.

Services for Fred G. Wallace, publicity direc-
tor and assistant manager of Shea's Fulton
Theatre in downtown Pittsburgh, were held
Wednesday in the A. W. McDonald Funeral
Home, Avalon, Pa., with burial in Allegheny
Memorial Cemetery. Wallace who died in
Presbyterian Hospital Sunday after a brief ill-
ness is survived by his widow, two brothers and
a sister. He was known nationally as a press
agent for many of the greatest films made in
Hollywood, including "Birth cf a Xatiori,"
"Mickey" and "The Big Parade."

CHICAGO

Executives of theatre construction companies
in Chicago are paying strict attention to hear-
ings being held by the city council, committee on
the proposed new building code which will bring
many changes in materials and methods of
erecting new structures in the city if it is
adopted. It has been under discussion for sev-
eral months and faces opposition from a number
of building trade unions. Judge John Barnes
is expected to set a date for the Town Theatre
anti-trust suit on Dec. IS.

The Englewood Theatre Company has been
organized by Robert B. Moore and James J.
Cullen to operate the Englewood at Englewood,
and the Linden Theatre Company to operate the
Linden in Chicago. Louie Basil, former director
of the orchestra at Loew's State, has been ap-
pointed musical director of the Chicago, suc-
ceeding Jack Fulton, who will devote his time
to plugging his own songs.

C. A. Stallings was named branch manager
of Blevins Popcorn Company. Mr. and Mrs.
Earl H. Evans have bought the Strand, Mus-
kegon Heights, Mich., from Collier Enterprises.
Gene Autry and Judy Canova were here for
the International stock show and the latter ad-
dressed the Four-H Club meeting.

Theatre decorating firm of Hans Teichert, Inc.,

Chicago, has recently completed jobs on the
Van Nomikos Empress, Chicago; the Balaban
& Katz LaGrange, LaGrange, 111. ; the Para-
mount, Des Moines, in connection with a com-
plete remodeling job; and the Orpheum, St.
Paul.

Mrs. Alma L. Scranton, mother of Ampro
Advertising Manager Will Scranton, died re-

COMIC BOOKS

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DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

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FOR SALE

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PAIR SIMPLEX ACME SOUND PROJECTORS,
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SITUATION WANTED

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STUDIO AND PRODUCTION EQUIPMENT

THE ONE STOP STORE FOR PRODUCTION
EQUIPMENT — Unit Eye Shuttle for Belhowell,
$650.00; Bardwell McAlister 5000W Skypans, $111.75;
Dinkie Inkies, $11.95; Baby Keglites, $54.75; Baby
Boomlites, $114.50; 2000W Junior Spots, $129.50;
Double Broads, $114.65; Houston KIA 16mm proc-
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$895.00. Send for Production Catalog. Dept. b — SOS
Cinema Supply Corp., 602 West 52nd Street, New York
19.

THEATRE FOR LEASE

LARGE 900 SEAT DOWNTOWN GRIND HOUSE
located on busy street in Denver, Colorado. $20,000
buys 14-year lease. Cinema Amusements, Inc., 1756
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THEATRES FOR SALE

THROUGHOUT MIDWEST, SOUTHWEST
LARGEST ASSORTMENT. Leak, 3422 Kinmor*
Dallas; 1109 Orchardlane, Des Moines, Iowa.

cently at the home of her daughter, Mrs. R. B.
Whitman, in Roanoke, Va.

'Force of Evil' Set Back

Enterprise's "Force of Evil," scheduled for
January release has been reallocated to March
by MGM Vice-President William F. Rodgers.

THEATRE GAMES

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York. Enclose check with order. Sarhple assortment
$1.00. Fleischmann & Haskell, 2020 Broadway, New
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THEATRE SEATING

THEY'LL BE SITTING PRETTY IN THESE—
425 Stafford fully upholstered padded back boxspring
seats, all red plush, excellent, $4.95; 350 American
panelback boxspring seats, newly reupholstered, $5.25;
239 Heywood panelback boxspring seats, newly re-
upholstered, $5.95; 200 Andrews fully padded backs,
boxspring seats, newly reupholstered, $6.50. Plenty
others — get Chair Bulletin 15. Dept. b — S.O.S. Cinema
Supply Corp., 602 W. 52nd Street, New York 19.

USED EQUIPMENT

POWERS OWNERS — WANTA MODERNIZE?
Replace with SOS Dual DeVry XD Transportable
projectors including 3000' magazines, lenses, 1000W
lamps, amplifier, speaker, rebuilt, $595.00; RCA low
frequency folded baffles, worth $300.00, $99.75; Dual
Simplex Acme Arc Sound Projector outfit, complete,
$1295.00; Simplex Rear Shutter Mechanisms, excellent,
$195.00; other Simplexes from $69.50; Dual Holmes,
$667.50; DeVry Late XDC Theatre Sound Projection
outfits with low intensity lamps, $1795.00; with 1KW
arcs $1995.00. Get our 1949 Catalog. Dept. b — S.O.S.
Cinema Supply Corp., 602 W. 52nd Street, New York
19.

SOS USED ME RIGHT ON USED EQUIPMENT
— Hundreds of letters to prove it — Nothing leaves here
unless it's absolutely right. 50,000 Customers the world
over built SOS and keep buying here since 1926 because
they are used right. Send for 1949 Catalog. Dept. b —
S.O.S. Cinema Supply Corp., 602 W. 52nd Street, New
York 19.

SMALL TOWN EXHIBITORS! WE GIVE YOU
MORE FOR LESS! Complete booth equipment Sim-
plex rear shutter projectors, Peerless lamphouses, rec-
tifiers, RCA sound system, excellent, a steal at $975.00;
DeVry XD projectors at lowest price in the industry —
write us; Powers mechanisms, rebuilt, $114.50; Series
II lenses, pair, $35.00; RCA rotary stabilizer sound-
heads, rebuilt, pair, $395.00; What do you need?
STAR CINEMA SUPPLY COMPANY, 4.59 West
46th Street, New York 19, N. Y.

PAIR HOLMES EDUCATOR 35-MM. PROJEC-
TORS. Factory rebuilt complete with baby strong
lamps, rectifiers, bases, amplifier, speaker, guaranteed
$995.00. Simplex rear shutter mechanisms rebuilt
$187.50 each. RCA PG134 sound system with Lansing
speakers factory rebuilt like new $795.00. Columbia
Sound Service, Box 27, Charleston, W. Va.

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Proj. fron
$195.00 up. Eyemo 35mm Cameras $245.00 ujj
Arriflexes $725.00 up. Mitchell Outfit Compleu
$6000.00. Write for Lists. Camera Mart. Inc.. 70 W
45th St., New York, N. Y.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertions
lor the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwise
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S

TRADE

REVIEW

A

Titlt

Company

Abbott 4 Costello Meet Frankenstein. U-I

Accused, The Para.

Act of Violence MGM

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Affairs of a Rogue Col.

Affairs of Adelaide, The 20th-Fox

Africa Screams UA

Air Hostess Col.

Alaska Patrol FC

Alias Nick Beal Para.

AH My Sons U-I

All's WeU Ind.

All the King's Men Col.

Amboy Dukes, The U-I

An Innocent Affair UA

An Old- Fashioned Girl EL

Angel in Exile Rep.

Angel on the Amazon Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

Arctic Manhunt U-I

\re You With It? U-I

Arizona Ranger RKO

\rkansas Swing, The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger EL

B

Babe Ruth Story, The Allied

Bad Boy Allied

Bad Men of Tombstone A A

Bad Sister U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th-Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Beyond Glory Para.

8. F.'s Daughter MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack MGM

Big Jump, The Col.

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bitter Victory Para.

Black Bart U-I

Black Eagle, Story of a Horse Col.

Blanche Fury EL

Blonde Ice FC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

Blood on the M'ion.. . .RKO

Bodyguard RKO

Bomba, the Jungle Boy Mono.

Borrowed Trouble UA

Boston Blackie's Chinese Venture. . Col.

•ioy With Greer, Hair, The RKO

^ribe, Thp MGM

Bride of Vengeance Para.

droken Journej .... EL

Brothers, The U-I

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bosh Christmas U-I

Calamity Jane & Sam Bass U-I

Calendar, The EL

Campus Sleuth ., Mono.

Canadian Pacific 20th-Fox

Canon City EL

Casbah ■ • U-J

Caught MGM

Champion Independent

Checkered Coat. The. ^uth-K<,

Chicago Deadline Para.

_mcuen livery Sunday. . 20th-Foi

Clay Pigeon RKO

Cleopatra Arms WB

Code of Scotland Yard Rep.

Colorado Territory . . -WB

Connecticut Yanke*. A Par»

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Tttli Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Pboduction or
Block Number, (SP in this column indicates Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Office
Slant: b. Asterisk, following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, *C: Cinecolor, *M: Magnacolor,

*U: Trucolor, *V: Vitacolor. Audience Classification is
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis In-
dicate type of story in accordance with following key/:
18) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wa) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS

Time Rel.

CURRENT Mins. Date Refer to

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 111... 9/6/48 b7/24/«»

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/30/48 b5/l/48

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 b2/i/«.

6 Smart Woman (D)A B. Aherne-C. Bennett-B Sullivan 93... 4/30/48 b3/13'4»

Strike It Rich (D)F R. Cameron-B. Granville-D. Castle 81 ... 11/26/48 ...bll/27/48

COMING

Bad Boy Nolan-Wyatt-Murphy-Gleason

Bad Men of Tombstone B. Sullivan -M. Reynolds-B. Crawford.. 74. .. 12/15/48 a8/21/48

Stampede Rod Cameron-Gale Storm

When a Man's a Man G. Madison -R. Calhoun-G. Storm

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling

Deadline Sunset Carson-Pat Starling 64... 4/15/48

Look-Out Sister Louis Jordan 67... 9/15/48

Rio Grande Sunset Carson-Evohn Keyes 2/15/49 . .

Stallion Canyon *U K. Curtis-C. Cotton-S. Fisher 1/15/49 .............

Sunset Carson Rides Again Sunset Carson-Pat Starling 10/1/48

Sunset Carson Strikes Back Sunset Carson-Evohn Keyes

COLUMBIA

CURRENT

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart

Best Man Wins (C)F E. Buchanan-A. Lee-R. Shayne

Black Arrow, The (D)F L. Hayward-J. Blair-G. Maeready.

Black Eagle (W)F W. Bishop-V. Patton-G. Jones

Blondie's Reward (C)F Singleton-Lake-Simms-Kent

Coroner Creek *C (D)A R. Scott-M. Chapman-G. Maeready.

Fuller Brush Man, The (C)F... Red Skelton-Janet Blair

Gallant Blade, The *C (D)F L. Parks-M. Chapman-V. Jory

Gentleman From Nowhere (My)F ...Warner Baxter-Fay Baker

I Surrender Dear (M)F Gloria Jean-David Street

Lady from Shanghai. The (My) A Rita Hayworth-Orson Welles

Leather Gloves (D)F C. Mitchell-V. Grey-J. Nigh

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randell. .

63.
75.
76.
76.
67.
90.
93.
81.
66.
67.
87.
75.
98.

Lulu Belle (D) D. Lamour-G. Montgomery- A. Dekker. 87.

Mating of Millie, The (C)F G. Ford-E. Keyes-R. Randall 87.

My Dog Rusty (D)F T. Donaldson-J. Litel-J. Lloyd 67.

Port Said (D) A Gloria Henry- William Bishop 69.

Racing Luck (D)F. G. Henry-S. Clements-D. Bruce 66.

Return of October, The *T (C)F G. Ford-T. Moore-A. Sharpe 89.

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel 58.

Singin' Spurs Hoosier Hot Shots-Patricia White 62.

Strawberry Roan, The *C (W)F G. Autry-G. Henry-J. Holt 79.

tfiunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76.

Trapped By Boston Blackie (M) C. Morris- J. Vincent-R. Lane 67.

Triple Threat (D)F Top Pro Football Players 70.

Untamed Breed, The *C (W)F S. Tufts-B. Britton-G. Hayes 79.

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91.

COMING

..7/29/48

..5/6/48 b5/22/48

. . Aug. '48 b7/3/4»

..9/16/48 ....bll/13/48

..6/3/48 b8/21/48

..July '48 b6/5/4»

..June '48 b3/8/4«

..Nov. '48 ...blO/16/48

..9/9/48 b8/14/4«

..10/7/48 b9/4/48

..May '48 b4/17/4f

. .11/11/48
. . Oct. "48
. . Aug. '48
Apr. '48

. . bl2/4/48
. .b8/21/4<
. .b6/12/4.
. . .b3/13/48

..4/8/48 b6/12/48

..4/15/48 b5/15/48

..Nov. '48 ...bll/13/48
. .blO/23/48
...b7/31/*»

. .Nov. '48
. . 10/21/48
. .9/23/48

..Aug. '48 b4/24/48

.7/8/48 b7/10/4<

..5/13/48 b6/19/48

..9/30/48 b9/18/i

..Oct. '48 ....bll/20/48
..Sept. '48 b9/4/4«

Affairs of a Rogue (D) A Jean-Pierre Aumont-Joan Hopkins. ... 1 1 1 b5/8/*<

Air Hostess G. Henry-W. Wright-R. Ford all/13/48

All the King's Men B. Crawford-J. Dru-J. Ireland

Big Jump, The George Raft-George Maeready

Big Sombrero. The •(_' Gene Autry-Elena Verdugo a»/20/«

Blondie's Big Deal P. Singleton-A. Lake-L. Simms al2/4/48

Blondie Hits the Jackpot Penny Singleton-Arthur Lake

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al'in *

Blondie's Secret Singleton-Lake-Kent-Simms 68 a7/3/48

Boston Blarki<=>'= Chinee Venture C. Morris-R. Lane-G. E. Stone a7/17/*

Crime Doctor's Diary, The Warner Baxter-Stephen Dunne al2/4/48

Dark Past, i'ne .William Holden-Lee J. Cobb 75 a7/10/48

Devil's Henchmen, The W. Baxter-M. B. Hughes-M. Mazurki

$5,000 Reward R. Scott- J. Ireland-N. Beery, Jr

Greed G. Ford-I. Lupino-E. Buchanan

Her Wonderful Lie Janis Carter-Marc Piatt

Home in San Ar.tone R. Acuff-J. Thomas-Smoky St. Boys

Jolson Sings Again *T Parks-Hale-Donath-Demarest

Jungle Jim Johnny Weissmuller- Virginia Grey a9/18/48

Knock On Any Door H. Bogart-J. Derek-S. Perry a9/18/48

Ladies of the Chorus. A. Jergens-R. Brooks-M. Monroe »?'«»/«•

Law of the Barbary Coast, The R. Shayne- A. Jergens-S. Dunne al2/4/48

Loaded Pistols Gene Autry -Barbara Britton 79 a7/3/48

Lone Wolf and His Lady, The Ron Randell-June Vincent a9/ll/4j

Lost One, The (O)A Nelly Corradi-Gino Mattera 84 b4/3/4i>

Lost Tribe, The Johnny Weissmuller-Elena Verdugo all/13/48

Make Believe Ballroom A. Jarvis-R. Warrick-J. Dorsey all/6/48

Man From Colorado, The *T (W)A G. Ford-W. Holden-E. Drew 99 bll/20/48

Manhattan Angel . G. Jean-R. Ford-A. Tyrrell ..a6/12/v

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/4«

Mutineers, The Jon Hall-Adele Jergens

Night in Havana Desi Arnaz-Mary Hatcher

Riders of the Whistling Pinea Gene Autry-Jimmy Lloyd a7/31/4t

Rough Sketch Jennifer Jones- John Garfield

Rusty Saves a Life T. Donaldson-G. Henry-S. Dunne a7.10'4f

Secret of Saint Ives Richard Ney

Shockproof Cornel Wilde -Patricia Knight 79 a9/25/48

Slightly French Lamour-Carter-Parker-Ameche ao/8/*.

Smoky Mountain Melody Roy Acuff-Smoky Mountain Boys

Song of India Sabu-T. Bey-G. Russell a7/3l/*

Undercover Man G. Ford-N. Foch a7/31/48

Walking Hills. The R. Seott-E. Raines-W. Bishop a7/3/48

Westerns

Blazing Across the Pecos Charles Starrett-Smiley Burnette 55... 7/1/48

Challenge of the Range Charles Starrett-Smiley Burnette

Desert Vigilantes Charles Starrett-Smiley Burnette

El Dorado Pass Charles Starrett-Smiley Burnette 10/14/48

Laramie Charles Starrett-Smiley Burnette

Pr.antom Valley Charles Starrett-Smiley Burnette 52... 2/19/48

Oulck On TV>e Trigger Charles Starrett-Smiley Burnette

Rim on the Canyon G. Autry-N. Leslie-A. Hale, Jr

Trail to Laredo C. Starrett-S. Burnette-J. Bannon 54... 8/12/48

West of Sonora Charles Starrett-Smiley Burnette 55... 3/25/48

Whirlwind Raiders Charles Starrett-Smiley Burnette 54... 5/13/48

EAGLE LION

CURRENT

005 Adventures of Gallant Bess *C (D)F C. Mitchell-A. Long-F. Knight 73..

■s21 Assigned to Danger (My) G. Raymond-N. Nash-R. Bice 66..

906VBehind Locked Doors (D) A L. Bremer-R. Carlson-D. Fowley 61..

Broken Journey (D)A P- Calvert-M. Grahame-F. L. Sullivan.. 89..

826 Canon City (Doc) A S. Brady-J. Corey-W. Bissell 82..

824 Close-Up (D) A A. Baxter- V. Gilmore-R. Kollmer 83..

f-20 Cobra Strikes, The (My)F S. Ryan-R. Fraser-L. Brooks 61..

910 He Walked By Night (Semi-Doc) A R. Basehart-S. Brady-R. Roberts 80..

J04 Hollow Triumph (D)A Paul Henreid-Joan Bennett 83..

903 In This Corner (D)F S. Brady-A. Shaw-J. Millican 6V/2

»31 Lady at Midnight (My>F R- Denning-F. Rafferty-J. Searle 61..

907 Let's Live a Little (C)A H. Lamarr-R. Cummings-A. Sten 85..

125 Mickey *C (C)F L. Butler-B. Goodwin-I. Hervey 87. .

908 Million Dollar Weekend (D)F G. Raymond-S. Paull-F. Lederer 73..

819 Noose Hangs High (C)F Abbott -Costello-Downs-Calleia 77..

901 Northwest Stampede *C (C)F J. Leslie-J. Craig-J. Oakie 76..

«02 Olympic Games of 1948 (Doc)F Athletes of 58 Nations 136..

813 Open Secret (D) A J. Ireland-J. Randolph-R. Bohnen 70..

822 Raw Deal (D) A D. O'Keefe-C. Trevor-M. Hunt 79..

«16 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn 102..

829 Shed No Tears (D) A W. Ford-J. Vincent-R. Scott 70..

827 Spiritualist, The (D)A T. Bey-L. Bari-C. O'Donnell 79..

823 Sword of the Avenger (D) A R. Del Gado-Sigrid Gurie 72. .

.10/10/48 b7/31/48

.5/19/48 a4/17/4«

.10/17/48 ....b9/ll/48

.9/12/48 D4/24/48

.6/30/48 b6/26/48

.6/9/48 blO/9/48

.4/24/48 b5/22/48

.Nov. '48 ...bll/13/48

.8/30/48 D8/14/48

.9/19/48 b9/4/48

.8/8/48 D7/31/48

.Nov. '48 ...blO/30/48

.6/23/48 b6/19/4b

.Nov. '48 ...bl0/16/48

.4/17/48 b4/10/48

.7/28/48 b7/3/48

.9/12/48 D9/18/ 48

.5/5/48 b7/17/48

.5/26/48 D5/22/48

.4/3/48 b4/3/48

.7/2/48 b7/24/48

.Aug. '48 D8/7/48

.6/2/48 D5/15/48

SHOWMEN'S TRADE REVIEW

COMING

An Old-Fashioned Girl G. Jean -J. Lydon-F. Rafferty

Big Cat, The *T U McCaUister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D) A V. Hobson-S. Granger 95 D3/20/48

Calendar, The (C)A Greta Gynt-John McCallum 79 b6/5/48

Counselor at Gun-Law *C J. Bannon-P. Stewart-E. Lynn

Esther Waters (D) A Kathleen Ryan-Dirk Bogarde 108 blO/2/48

It Always Rams on Sundays G. Withers-J. Warner 92 bll/29/47

Man Wanted Anabel Shaw-Robert Lowery

Mr. Pernn and Mr. Traill (D) A d. Farrar-M. Goring-G. Gynt 92 D8/28/48

828 Oliver Twist (D)F Ft. Newton-A. Guinness-K Walsh 116 D7/3/48

Parole, Inc. (D) A M. O'Shea-T. Bey-E. Ankers 71 M2/4/48

Sp. Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer 133 b7/31/4b

Red Stallion in the Rockies *C Red Stallion-Arthur Franz all/6/48

Reign of Terror r. Cummings-A. Dahl-R. Basehart all/6/48

Ride, Ryder, Ride jim Bannon-Peggy Stewart

Saraband for Dead Lovers *T (D) A S. Granger-F. Rosay-J. Greenwood 94 blO/2/48

Sleeping Car to Trieste (D) A Jean Kent-Albert Lieven 95 bll/6/48

Strange Mrs. Crane, The (D) A M. Lord-R. Shayne-P. Watkin 59 blO/30/48

Tulsa *T s Hayward-R. Preston-P. Armendariz alO/2/48

Westerns

Gun Fighter . Lash LaRue-Fuzzy St. John-Mary Scott

156 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54

257 Prairie Outlaws E Dean-R. Ates-J. Holt 57.

158 Tioga Kid, The (W)F K Dean-R. Ates-J. Holt 54

855 Westward Trail. The (W)F E. Dean-R. Ates-P. Planchsrd SB,

FILM CLASSICS

Alaska Patrol Richard Travis-Helen Westcott 76.

Appointment With Murder (My)F John Calvert-Catherine Craig 67.

Blonde Ice (D)A Leslie Brooks-Robert Paige is

Daughter of Ramona »C p. Reed-M. Vickers-D. Woods

Devil's Cargo (M) A I. Calvert-R. Hudson-R. Karns 61.

Inner Sanctum (D)A Mary Beth Hughes-Charles Russell 62.

Judge, The Katherine DeMille ....

Miraculous Journey *C (D)F R. Calhoun-A. Long-V. Grey . 76

Money Madness d. Beaumont-F. Rafferty-H. Warde 73.

Sofia C Gene Raymond-Sigrid Gurie 82.

State Department (File 649) *C Lundigan-Bruce-Loo-Ahn

The Argyle Secrets ( My ) F w. Gargan-M. Lord-R. Byrd " 63

Unknown Island *C (D) A V. Grey-P. Reed-R. Denning " 75'

Will It Happen Again? (Doc 1 a Adolph Hitler-Eva Braun . . 62

.4/10/48
.5/12/48
S/17/48
3'13/48

a!2, 18/47
. .b3/27/48

.b3/20/48
. b3/13/48

.May '48

.blO/16/48
. .b5/22/4b

.Apr. '48
.Oct. '48

. .D3/20/48
. .blO/2/48

.Sept. '48
Apr. '48
.Sept. '48

.08/14, 4d
. .D4/3/48
.b8/28/48

.May '48
.10/15/48
May '48

. D4/24/4"
.bll/27/48
. . 65 22/48

METRO-COLDWYN-MAYER

CURRENT

»20 B. F.'s Daughter (D) A B. Stanwyck-Heflin-C. Coburn.

327 Big City (D)M M. O'Brien-R. Preston-D Thomas

!?? ^asttermfttraTde^ *TiM.'^ ;^ J- Garland-F. Astaire-P. Lawford

831 Date With Judy, A »T (C)F w. Beery-J. Powell-E Taylor

.229T?ills of Home (C)F Lassie-E. Gwenn-D. Crisp.

826 Homecoming (D) A Gable-Turner-Baxter-Hodiak

«03 Julia Misbehaves (C)F G. Garson-W. Pidgeon-P. Lawford""

901 Luxury Liner »T (M)F G. Brent-F. Gifford-J. Powell

904 No Minor Vices (C)A D. Andrews-L. Palmer-L. Jourdan . '. '. '.

828 On An Island With You «T (M)F E. Williams-P. Lawford

825 Pirate, The *T (M) A j. Garland-G. Kelly-W. Slezak .".".'.'

930 Search The (D)F Montgomery Clift-Aline MacMahon...

905 Secret Land, The (Doc)F U S Navy

902 Southern Yankee, A (C)F r. Skelton-B."Donlevy-A.' Dahi

124 State of the Union S. Tracy-K. Hepburn-V. Johnson"".'

<21 Summer Holiday *T (OA Rooney-De Haven-Huston-Morgan .

906 Three Musketeers, The »T (D)F Turner-Kelly-Allyson-Heflin

910 Words and Music *T j. Garland-M. Roonev-G. Kellv

108.

. Apr. '48 .

. . .b2/21/48

103.

. June '48 .

. . .b3/27/48

103.

. July '48 .

. . .b5/29/48

113.

. July '48 .

. . .b6/19/48

91.

.Dec. '48 ,

bl0/9/48

113.

. May '48

. . .b4/10/48

99.

. Oct. '48

b8/14/48

99.

.Sept. '48

...b8/21/48

96.

.Nov. '48 .

...blO/9/48

107.

.June '48

b5/l/48

102.

.June '48

. ,b4/3/4a

105.

.Aug. '48 .

...b3/27/48

70.

.Oct. '48

, , b8/28/48

90.

.Sept. '48

. ...b8/7/48

124.

.Apr. '48 .

. ..b3/27/48

92.

.5/20/48

. , b3/13/48

123.

.Nov '4R .

. .blO/lfi/4R

119.

.Dec. '48 .

. . .a8/14/48

Title

Company

Conspirator MGM

Jorridor of Mirrors U-I

Counselor at Gun-Law E-L

.imnterteuers, The 20th-FO3

ountess of Monte Cristo U-I

Coroner Creek Col

Cover-Up U>

Creeper, The 20th-Fo;

Crime Doctor's Diary Co!

'"■riss-Cross . . . .. . T*

Crooked Way, The UA

Crv ot the Cits . . iQth-Fo,

Daredevils of the Clouds Rep.

Dark Past ... <.

Daughter of Darkness Pari

Daughter of the Jungle Rep

Daughter of Ramona .F(

Date With Judy, A MGK

Date With Murder, A K(

Dead Don't Dream, The U/

Dear Murderer Ui

Decision of Christopher Blake WT

Deep Waters 20th-Fo

Design for Death RKt

Devil's Cargo pi

Devil's Henchmen, The Col

Disaster Pan

Docks of New Orleans Mont

Down to the Sea in Ships 20th-Fo»

Dream Girl Par«

Dude Goes West, The Allie.

Duel in the Sun Selznkk

Dulcimer Street U-

Duke of Chicago Rep

Dynamite Par.

Easter Parade MGk

Easy Does It Para

El Paso Pari

Embraceable You Wf

Emperor Waltz, The Par«

Enchantment RKO

End of the River TJJ

Escape 20th-Fo>

Esther Waters EL

Every Girl Should Be Married. . . RKr
Syes of Texas Ret.

Fallen Idol, The 20th-Foa

False Paradise UA

Family Honeymoon U-l

Fan, The 20th-Fo«

Far Frontier Rep.

Feathered Serpent, The Mono

Feudin', Fussin' and A-Fightin' ... U-l

Fighter Squadron WB

Fighting Back 20th-Fo>

Fighting Father Dunne RKO

Fighting Fools Mono.

$5,000 Reward Col.

Flamingo Road Wfc

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para

For the Love of Mary U-J

Force of Evil MGM

Forever Amber 20th-Fo'

Forsyte Saga MGM

Fountainhead, The w .

Four Faces West lit

French Leave Mont

Fuller Brush Man Coi

Fury at Furnace Creek 20th-Fo>

Gallant Blade Col

Gallant Hombre UA

Gallant Legion, The Rep

Gay Intruders 20th-Foj

Gentleman From Nowhere Col

Girl From Jones Beach WB

Girl From Manhattan, The U/

Give My Regards to Broadway . 20th-Fo»

Golden Eye, The Mono

Good News MGM

Good Sam RKC

Grand Canyon Trail Rer

Great Dan Patch, The UA

Great Gatsby, The Pan

Great Sinner, The MGM

Greed Col.

Green Grass of Wyoming 20th-Fo>

Green Promise Ind

H

Hamlet U-l

Happy Times WF

Hard Bargain 20th-Fox

Harpoon SGi

Hatter's Castle Pan

Hazard Par»

He Walked by. Night El

Heart of Virginia Rpt

Heiress, The ...Pm

Hellfire Rep.

Henry the Fifth. . U ,

Henry, the Rainmaker Mono

Her Wonderful Lie.. Col

Here Comes Troublr U'

Hideout Rep.

High Fury U>

High Tension Mont

Highway 13 SGP

Hills of Home MGN

Hollow Triumph El

Homecoming . . MGV

Home in San Antone Col.

Homicide W»

Homicide for Three Ret

House Across the Street WB

'T„„*„rf The Allwd

IHOWMEN'S TRADE REVIEW

Title

Compan\

I

Idol of Paris WB

Jane Doe Rep.

Illegal Entry U-I

impact UA

(n This Coiner EL

Incident Mono.

Indian Agent RKu

Indian Scout UA

:nner Sanctum FC

In the Good Old Summertime MGM

nterterenre RKO

Iron Curtain 20th-Fox

I Shot Jesse James SGP

Isn't It Romantic? Para.

t Surrender Dear Col.

It Always Rains on Sunday EL

It's a Great Feeling WB

It's Only Money RKO

I Was a Male War Bride 20th-Fox

! Wouldn't Be in Your Shoes .... Mono.

liggs and Maggie in Court Mono.

inx Money Mono.

:oan of Arc RKO

oe Palooka in Winner Take All. .Mono.

ohn Loves Mary WE

'ohnny Belinda WB

Tolson Sings Again i . Col.

Judge, The FC

,udge Steps Out, The RKO

fulia Misbehaves MGM

June Bride WB

fungle Goddess SGP

fungle Jim Col.

Patrw' 20th-Fox

Just William's Luck UA

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

hissing Bandit MGM

(nock on Any Door Col.

Ladies of the Cn«tui> Col.

r.ady at MMnis*t EI

Lady Gambles, The U-I

naff-Time Un

Larceny U-l

Last Bandit, The Rep.

Last of the Wild Horses SGP

Law of the Barbary Coast Col.

Le Silence est D'Or RKO

Leather Gloves Col.

Let's Live a Little EL

Letter From an Unknown Woman . . U-l

Letter to Three Wives 20th-Fox

Let's Live Again 20th-Fox

Life of Riley U-I

Life With Father WB

Little Women MGM

Live Today for Tomorrow U-I

Loaded Pistols Col.

Lone Wolf & His Lady Col.

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Love Happy UA

Loves of Carmen Col.

Luck of the Irish, The 20th-Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Ma and Pa Kettle , U-I

Macbeth Rep.

Mad Wednesday UA

Hake-Believe Ballroom Col,

■flan About the House 20th-Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The Col.

Manhandled Para.

Manhattan Angel Col.

Man on the Eiffel Tower. . .Independent

Man Wanted EL

Mark of the Lash SGP

Mating of Millie Col.

fleet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-l

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th-Fox

Miraculous Journey FC

Miss Mink of 1949 20th-Fox

Miss Tatlock's Millions Para.

Mr. Belvedere Goes to College. 20th-Fox
Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Soft Touch Col.

Money Madness FC

Montana WB

Montana Belle Rep.

Moonrise Rep.

Mother Is a Freshman 20th-Fox

Mourning Becomes Electra RKO

Mozart Story. The SGI-

COMING

Act of Violence V. Heflin-R. Ryan- J. Leigh Feb. '49 a8/14/48

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant Apr. '49 alO/2/48

Big Jack Wallace Beery-Marjorie Main ...

Bribe, The R. Taylor-A. Gardner-C Laughton Mar. '49 a8/14/48

Caught J. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-Johnson-Donlevy a8/14 *>

Conspirator Robert Taylor-Elizabeth Taylor

Force of Evil Garfield-Pearson-Gomez-Windsor Mar. '49 alO/30/48

Forsyte Saga *T Greer Garson-Errol Flynn

Great Sinner G. Peck-A. Gardner-W. Huston Apr. '49

In the Good Old Summertime *T J. Garland- V. Johnson-S. Z. Sakall

Kissing Bandit, The *T (M)F F. Sinatra-K. Grayson-J. C. Naish 142. . .Jan. '49 bll/20/48

Little Women *T Allyson-Lawford-Taylor-O'Brien Apr. '49 ....alO/9/48

Neptune's Daughter *T R. Skelton-E. Williams-R. Montalban

Piccadilly Incident (D)A Anna Neagle-Michael Wilding 88... Jan. '49 b8/31/47

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall May '49

Stratton Story, The J. Stewart- J. Allyson-F. Morgan May '49 ....

Sun Comes Up, The *T J. MacDonald-C. Jarman, Jr.-Lassie Feb. '49 . ...a8/14/48

Take Me Out to the Ball Game *T Sinatra-Williams-Kelly-Garrett Mar. '49 ....alO/9/48

3 Godfathers *T (D) A J. Wayne-P. Armendariz-H. Carey 106. . .Jan. '49 . . . '. 'bl2/4/48

MONOGRAM current

4713 Campus Sleuth (My)F F. Stewart-J. Preisser-B. Sherwood 66.

1712 Docks of New Orleans (My)F Roland Winters-Victor Sen Young 70.

4714 French Leave (C-D)F Jackie Cooper- Jackie Coogan 64.

4720 Golden Eye, The (My) F R. Winters-M. Moreland-V. Sen Young. 68..

1716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox 70..

1717 Jinx Money (My)F Gorcey-Hall-Caldwell-McKay 68..

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64..

4725 Kidnapped (D)F R. McDowall-S. England-D. O'HerHhy.. 81..

1719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts 79..

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey 66..

My Brother Jonathan (D) A M. Denison-D. Gray 105..

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best 65..

4726 Smuggler's Cove (C)F L. Gorcey-H. Hall-G. Dell 66..

«f0l 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler 82..

4715 Stage Struck (D)A Audrey Long-Kane Richmond 71..

..4/18/48 b6,5/48

..4/4/48 D5/15/48

..4/25/48 D5/8/M

.8/29/48 bl0/30/48

• 5/23/48 b5/8/4»

.6/27/48 D5/22/4J

.9/19/48 b8/28, */■

.11/28/48 ....b9/ll/48

.8/8/48 bo, is , ».

.9/5/48 b7/24/4t

b3/13/48

.7/11/48 oy/Zo/i*

. 10/10/48 . . . blO/30/48

.7/25/48 be/12,*.

.6/13/48 b5 '15 »»

COMING

4809 Big Fight, The J. Kirkwood-L. Errol-D. Bruce 66... 2/20/ 49

4807 Bomba, the Jungle Boy Johnny Sheffield-Peggy Ann Garner 3/6/49

4806 Feathered Serpent, The R. Winters-K. Luke-M. Moreland 12/19/48

4810 Fighting Fools L. Gorcey-H. Hall-G. Dell 69... 3/27/49 a8/21/48

4811 Henry, the Rainmaker R. Walburn-W. Catlett-W. Tracy 2/13/49 all/6/48

4803 Incident W. Douglas-J. Frazee-J. Compton 66... 1/23/49 a9/18/48

4805 Jiggs and Maggie in Court (C)F J. Yule-R. Riano-G. McManus 66. .. 12/12/48 bl2/4/48

Riverboat Rhythm J. Davis- J. Marston-V. A. Borg

4804 Temptation Harbour (D) A Robert Newton-Simone Simon 110... 1/9/49 b3/29/47

4727 Trouble Makers Gorcey-Hall-Dell-Parrish 69... 1/2/49 a7/10/4e

4808 Tuna Clipper R. McDowall-E. Verdugo 3/13/49 ;..

Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54... 7/18/48

4768 Courtin' Trouble Jimmy Wakely-Cannonball Taylor 56. . .11/21/48

4762 Cowboy Cavalier J. Wakely-C. Taylor 7/4/48

Crashing Through Whip Wilson-Christine Larson 12/26/48

4755 Crossed Trails Johnny Mack Brown-Raymond Hatton. 53... 4/11/ 4b

4753 Fighting Ranger : Johnny Mack Brown-Raymond Hatton. 57... 8/15/48

4756 Frontier Agent Johnny Mack Brown-Raymond Hatton. 56. . .5/16/4r>

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

Wakely-C. Taylor.

Wakely-C. Taylor-N. Neill

M. Brown-R. Hatton-E. Finley 55.

M. Brown-R. Hatton-M. Terhune 55.

Wakely-C. Taylor 58.

Wakely-Cannonball Taylor 53.

Gun Law Justice J

4861 Gun Runner J

4758 Gunning For Justice J

4851 Hidden Danger J,

4764 Outlaw Brand J

4765 Partners in the Sunset J.

Passage West Jimmy Wakely-Dub Taylor

4766 Range Renegades J. Wakely-C. Taylor-C. Larson 54.

4767 Rangers Ride Wakely-Taylor-Belmont 56.

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55.

4763 Silver Trails Wakely-Taylor-Larson 53.

4752 Triggerman Johnny Mack Brown-Raymond Hatton. 56.

PARAMOUNT current

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready 82.

1713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan.. 95.

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61.

4806 Disaster (D)F R. Denning-T. Marshall-D. O'Flynn 60.

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85.

4720 Emperor Waltz, The *T (C)F •. Bing Crosby-Joan Fontaine 103.

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich-J. Lund 116.

4718 Hatter's Castle (D) A R. Newton-J. Mason-D. Kerr 105.

4716 Hazard (C)F P. Goddard-M. Carey-F. Clark 100.

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87.

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101.

4803 Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund ol.

4714 Sainted Sisters, The (C-D)A V. Lake-J. Caulfield-B. Fitzgerald 89.

*R04 Sealed Verdict (D)A R. Milland-F. Marly-B. Crawford 83.

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71.

4723 So Evil My Love (D) A R. Milland-A. Todd-G. Fitzgerald 109.

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards. 90.

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57.

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146.

4719 Waterfront at Midnight (D) A „. W. Gargan-M. B. Hughes-R. Travis 63.

COMING

4808 Accused, The (D) A L. Young-R. Cummings-W. Corey

4812 Alias Nick Beal R. Milland-T. Mitchell-A. Totter.

Bitter Victory Cummings-Scott-Lynn-Arden

Bride of Vengeance P. Goddard- J. Lund-M. Carey

Chicago Deadline A. Ladd-D. Reed- J. Havoc

4814 Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix 107

Daughter of Darkness (D)A Anne Crawford-Maxwell Reed 91.

4809 Dynamite (D)F W. Gargan-V. Welles-R. Crane 68

Easy Does It B. Hope-R. Fleming-R. Young

El Paso *C Payne-Russell-Hayes-Hayden

Great Gatsby, The A. I,add-B. Field-B. Sullivan

Heiress, The DeHavilland-Richardson-Hopkins-Clift

Manhandled D. Lamour-S. Hayden-D. Duryea

4810 Mv Own True Love (D) P. Calvert -M. Douglas-W. Hendrix 84

.1/16/49

.11/7/48

. 12/5/48

. 10/24/48

.5/6/48

. 12/26/48

.6/6/48

.9/26/48

. 10/3/48

.8/22/48

.6/20/48

.9/3/48
.4/9/48 ..
.7/30/48
.12/2/48 .
.7/23/48 .
.7/2/48 ..
.8/20/48 .
.6/18/48 .
.5/28/48 .
.10/8/48
.11/19/48
. 10/22/40
.4/30/48
.11/5/48 .
.6/11/48 .
.8/6/48 ..
.9/24/48 .
.5/14/48 .
.4/2/48
.6/25/48 .

.D6/19, *'
.b2/21/«-

.blO/23/48
. . .b5/*/tt
. . .b5/8/4J
. .b6/19/44
. .b4/17/4»
. .b3/20/4l
. . ba/21/4*
. .b9/ll/4l
. . D</17/-*t
. D3/13/4I
. . b9/ll/4»
. .b4/17/4l
. .b3/13/M
. .b7/31/48
. .b3/13/4»
. .b9/27/«7
. . . b5/8/*»

101.
93.

.1/14/49
.3/4/49

.bll/20/48
. .a9/25/48

.4/15/49
.1/28/49

. .a9/25/48
. . a9/25/48
. .al/31/48
. .D2/28/48
.bll/20/48

.a6/12/4»

.38/21/48

.2/4/49 38/16/47

4807 ^aieiace, The *T (C)F B. Hope-J. Russell-R. Armstrong..

Samson and Delilah *T H. Lamarr-V. Mature-G. Sanders.

Sin of Abby Hunt C. Rains-M. Carey- W. Hendrix

Sorrowful Jones Bob HoDe-Lucille Ball

Special Agent W. Eythe-L. Elliott-C. Mathews...

4813 Streets of Laredo *T M. Carey-W. Holden-W. Bendix...

Top O'the Morning B. Crosby-B. Fitzgerald-E. Crowe.

4811 Whispering Smith *T A. Ladd-R. Preston-B. Marshall...

91 . . . 12/24/48 . . . blO/23/48

a5/15/48

a7/10 «.

a6/26/48

.3/25/49 a9/25/48

.. .2/18/49 a6/14/47

KKO RADIO

CURRENT

914 Arizona Ranger, The (D)F T. Holt-J. Holt-N. Leslie 63.

951 Best Years of Our Lives F. March-M. Loy-D. Andrews 172.

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas 86.

905 Bodyguard (My) A L. Tierney-P. Lane-P. Reed 62.

907 Design for Death (Doc)F Japanese Cast 48.

Enchantment David Niven-Teresa Wright

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman 93.

962 Good Sam (C)F Gary Cooper-Ann Sheridan 114.

819 Guns of Hate (W)F Tim Holt-Nan Leslie.... 61.

'64 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien 89.

991 Melody Time *T (M)F R. Rogers-D. Day-Andrews Sisters 75.

iOi Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120.

i22 Mystery in Mexico (My) F W. Lundigan-J. White-R. Cortez 65.

903- Pearl, The (D) A P. Armendariz-M. E. Marques 78.

*21 Race Street (D) A G. Raft-W. Bendix-M. Maxwell 79.

901 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mitchum 92.

117 Return of the Badmen (W)A Randolph Scott-Anne Jeffreys 90.

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113.

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92.

<U3 Tarzan and the Mermaids (D)F Weissmuller-Joyce-Christian 67.

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95.

902 Variety Time (Vaudeville)F Kennedy-Errol-Carle

981 Velvet Touch. The (D) A Russell-Genn-Trevor-Greenstreet

59.
97.

Trade

Shown

.May '48 b4/3/48

.Dec. '47 ...bll/23/46

.June '48 b4/10/48

.Sept. '48 b9/4/48

.Sept. '48 b2/7/48

.Dec. '48 a7/3/48

.June '48 ....D5/15/48
.Sept. '48 ....D7/31/48
.June '48 ....b5/22/48
.June '48 ...blO/25/47

.7/8/48 b5/22/48

.9/3/48

.June '48 b6/26/48

.Sept. '48 ....b2/14/48

.July '48 D6/26/48

.Nov. '48 b8/7/48

.July '48 b5/15/48

.Oct. '48 b8/28/48

.Nov. '48 b9/4/48

.May '48 b4/3/48

.Nov. '48 ....b6/26/48

.Aug. '48 D8/7/48

.Aug. '48 b7/24/48

COMING

Baltimore Escapade r. young-S. Temple-J. Agar a8/21/48

909 Blood on the Moon (W)F R. Mitchum-B. Bel Geddes-R. Preston. 87 .' .'.'.' .'bll/^/48

Boy With Green Hair The (D)F P. O'Brien-R. Ryan-B. Hale 82 Dll/20/48

Brothers in the Saddle T. Holt-R. Martin-R. Powers Dll/zo/48

Qm> S y ]Se°ni.Ihe,\- ■■ Bill Williams-Barbara Hale .'

908 Every Girl Should Be Married (C)F c. Grant-F. Tone-D. Lynn 84 bii/13/48

Follow Me Quietly William Lundigan

cm A"?61? Tim Holt-Richard Martin-Martha Hyer .'

910 Indian Agent (W)F T. Holt-N. Beery, Jr.-R. Martin.... ... 64 bii/13/48

Interference Mature-Ball-Scott-Tufts a9/li/48

Its Only Money. F. Sinatra-J. Russell-G. Marx as/11/48

Joan of Arc »T (D)F I. Bergman-J. Ferrer-F. L. Sullivan. ... 145 bio/2V48

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias "S

VIr. Joseph Young of Africa Johnson-Armstrong-Toomey-Moore

S,«tw? (D) R. Sterling-C. Jarman-G. Grahame "a9/6/47

Tim Holt-Richard Martin '

Sam Wynne Martha Scott- Jeffrey Lynn

«?' ^ " ' " Robert Ryan-Audrey Totter

She Wore a Yellow Ribbon John Wayne- Joanne Dru

992 So Dear to My Heart *T B. Driscoll-L. Patten

Stagecoach Kid Tim Holt-Richard Martin-Jeff' Donn'eU.

Tarzan s Fountain of Youth L. Barker-B. Joyce-E. Ankers Lkm'/'iS

%??L«°%?r Cotten-Vam-Paar-Byington """"""i ""^SlyS

■■; B. Hale-B. Dnscoll-A. Kennedy a9/15/48

M. O'Hara-M. Douglas-B. Williams '. '. '. .a6/5/48

SHOWMEN'S TRADE REVIEW

Window. The

Woman's Secret, A.

70

REPUBLIC CURRENT

719 Angel in Exile Carroll-Mara-Gomez-Bedoya 90

720 Angel on the Amazon Brent-Ralston-Aherne-Bennett 86

713 Code of Scotland Yard (D)F o. Homolka-D. Farr-M Pavlow ho

716 Daredevils of the Clouds (D)F Robert Livingston-Mae ClarkT 60

« °f TTexas *U (W)F R. Rogers-Trigger-i! Robert : .' .' .' ." '

715 Gallant Legion, The (D)F W. Elliott-J. Schildkraut-A Booth

734 Grand Canyon Trail *U(W)F R. Rogers-Trigger-J Frazee

707 Heart of Virginia (D)F Janet Martin-fobert Lowery %

801 Homicide for Three (D)A A. Long-W. Douglas-G. Withers 60

710 I, Jane Doe (D)F r. Hussey-J. Carroll-V RalstJn !°

I09 fTmi0ith^pAamblerS (DA Janet Martin-William Wright..*.'.'.'."" 60

Sp Macbeth (D) A O. Welles-J. Nolan-D. O'Herlihy 107

'14 Moonrise (D)A D. Clark-G. Russell-E Barrvmore on

733 Nighttime in Nevada *U (W)F r. Rogers-Trigger-A Mara r?

708 Old Los Angeles (D) W. Elllott-J. CarroU-C McLeod 88

717 Out of the Storm (D)F jimmy Lydon-Lois Collier m

721 Plunderers, The *U (D)F r. Cameron-" Massey »l

711 Secret Service Investigator (D)F ...Lynn Roberts-Lloyd Bridges fin

718 Sons of Adventure , Russel Hayden-Lynne Roberts «n

712 Train to Alcatraz (D) A D Barrv 7 v=rfin w Roberts fin

731 Under California Stars -U (W)F Ss-L Fr^ee"-! Si.' .' .' ." .' .' " 70

Rel.
Date
..9/3/48 .
..11/1/48
. . 10/24/48
..8/10/48 .
..7/15/48 .
.7/25/48 ..
. .11/15/48
..4/25/48 .
..12/8/48 .
.5/25/48 .
..5/10/48 .
..10/1/48 .
..10/1/48 .
..8/29/48 ,
..4/25/48 .
..9/11/48 .
..12/1/48 .
..5/31/48 .
..8/28/48 .
..6/28/48 .
..5/1/48 ..

. . a7/17/48
. .a8/28/48
. . . b9/4/48
. .b7/31/48
. .b7/24/48
..b5/29/48
.bll/27/48
. .b5/8/48
.bll/20/48
. . b5/ 15/48
. .b6/5/48
.blO/16/48
. .b9/ll/48
.blO/30/48
. .al/17/48
. . .b9/4/48
. .bll/6/48
. . .b6/5/48

.b7/17/48
. b5/15/48

COMING

Daughter of the Jungle L. Hall- J. Cardwell-S. Leonard

Duke of Chicago T. Brown-A. Long-P Harvev

Far Frontier, The *U r. Rogers-Trigger-G DavTs 7

m^ft William Elliott-Marie Windsor..'.'.'.'.

Hideout L. Bridges-A. Booth-A Carnpv

Last Bandit, The *T W. Elliott-A. Booth-A.' Dev

Montana Belle Jane Russell-George Brent

Red Pony, The -T (D) M. Loy-R. Mitchum-L T Calhern " "

Rose of the Yukon S. Brodie-M. Dell-W Wrieht

Wake of the Red Witch Wayne-Russe^Young-Maw ^ V. \

.2/8/49 .
.3/5/49 . .
. 12/29/48

. alO/30/48
. .a9/25/48

.3/28/49

. 1/5/49
.1/1/49

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack Bn

854 California Firebrand »U (W)F Monte HalP a-LT «

755 Carson City Raiders <W)f/ A.Tane^W^Sr^B^ons $

758 Denver Kid, The A. Lane-E. Waller fn

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E" Waller »„

758 Marshall of Amarillo Allan "Rocky" Lane-Eddy WaRer 60

862 Renegades of Sonora A. Lane-E. Waller-R Barcroft «n

Sheriff of Wichita A. Lane-L. Wilde-R BarcSt

741 Son of God's Country (W)F Monte Hale-Pamela Blake «n'

861 Sundown in Santa Fe A. Lane-E Waller

666 Timber Trail *U (W)F M. Hale-L. Roberts-'j "Burke fi

Mil Under Colorado Skies «U Monte Hale-Adrian Booth 65

.alO/30/48

. alO/25/47
. .a9/25/48
. . a9/25/48

.4/15/48

.4/1/48 .

.5/13/48

.10/1/48

. 9/15/48

.7/25/48

.11/24/48

.1/22/49

.9/15/48

.11/5/48

.6/15/48

. 12/15/47

. . b5/8/48
. . b5/8/48
. D5/29/48

.b9/ll/48

,b9/25/48

. .b7/10/48
. M2/27/47

Title

Compan

Music Man Mono

Mutineers, The Col

<4y Brenner jonatnau .Mono

My Dear Secretary TJA

My Dream Is Yours Wl

My Own True Love Par«

Mystery in Mexico ..RKO

N

Neptune's Daughter MGM

Nicholas Nickelby U-J

Night Beat WB

Night Has a Thousand Ev*« Par-
Night in Havana Col

Night Unto Nignt Wi

Night Wind 20th-Fos

Nighttime in Nevada Rep

No Minor Vices MGM

Noose Hangs High EL

Northwest Stampede EL

0

O'Flynn, The U-

Old Los Angeles Rep

Oliver Twist , El

Olympic Cavalcade UA

Olympic Games of 1948 El

Omoo SGP

On an island With You MGk

One Last Fling Wi

One Night With You Ul

One Sunday Afternoon WJ

One Touch of Venus U-l

Open Secret EL

Out of the Storm Rep

Outpost in Morocco Ut

P

Paleface Par*

Parole E-L

Pearl, The RKO

Piccadilly Incident MGM

Pirate, The MGM

PitfaU TJA

Plot to Kill Roosevelt, The UA

Plunderers, The Rep

Port Said Col

Portrait of Jennie SE.0

Prairie, The SG

Prejudice Ind

Prince of Foxes 20th- F01

R

Race Street RKt

Rachel and the Stranger RKC

Racing Luck Col

Raw Deal El

Red Canyon U-l

Red Pony, The Rep

Red River U/

Red Shoes, The EI

Red Stallion in the Rockies El

Reign of Terror .El

Return of the Badmen RKC

Return of October Col

Return of Wildfire SGI

Ride, Ryder, Ride El

Riders of the Whistling Pines Co1

Rim Fire SGP

River Ladv . . u

Riverboat Rhythm Mono

Road House 20th-Fo;

Rogues' Regiment U-]

Romance on the High Seas WT

Roosevelt Story, The UA

Rope Wi

Rose of the Yukon Rep

Roseanna McCoy RKO

Rough Sketch Col

Roughshod RKC

Rustlers RKO

Rusty Leads the Way Col

Rusty Saves a Life Co]

Ruthless El

s

SainteH Sisters Pan

Sam Wynne RKO

Samson and Delilah Para

Sand 20th-Foj

Saraband for Dead Lovers EL

Saxon Charm, The U-l

Scudda Hoo, Scudda Hay 20th-FoJ

Sealed Verdict Para

Search, The MGW

Secret Garden. The MGV

Secret of Saint Ives Col.

Secret Land, The MGl

Secret Service Investigator Rej

Set-Up, The RKC

Shaggy Pan

'Hanohai Chest. The Mono

She Wore a Yellow Ribbon RKO

Shed No Tears El

Shep Comes Home RG1

Shockproof Col.

Silent Conflict U/

Silver River . WI

Sin o{ Abby Hunt Para.

Singin' Spurs Co.

Sinister Journev \J t

Siren of Atlantis UA

Sitting Pretty 20th-Foi

Sixteen Fathoms Deep Mono

Slattery's Hurricane 20th-Fox

Sleeping Car to Trieste EL

Slightly French Col

Smart Girls Don't Talk WB

Smart Woman Allie<

Smueelers Cove Monr

Snake Pit. The 20th-Foj

Snowbound U-i

So Evil My Love Pan

Sofia Vi_

SHOWMEN'S TRADE REVIEW

Company

Somewhere in the City W3

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep.

Sorry, Wrong Number Para.

Sorrowful Jones Para.

O. S. Submarine SUfr

3o This Is New York UA

South of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stagecoach Kid RKO

Stallion Canyon Astor

Stampede AA

State Department (File 649) FC

,tate of tne Umoi. . . . MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Stratton Story, The MGM

street With Wo Name ZOtii-tfox

Streets of Laredo Para.

Strike It Rich Allied

■iummer Holiday MGM

Sun Comes Up, The MGM

Sword of the Avenger EL

Take Me Out to the BaU Game. .MGM

Tap Roots U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Task Force WB

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th- Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets FC

They Live By Night RKO

Third Man, The SRO

Thirteen Lead Soldiers ^Oth-Fox

This Side of the Law WB

This Was a Woman 20th-Fox

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life UA

To the Victor WB

Too Late for Tears UA

Top O'the Morning Para.

Train to Alcatraz Rep.

Triple Cross 20th- Fox

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th- Fox

Tucson 20th-Fox

"nlsa EL

Tuna Clipper Mono.

Two Guys from Texas WB

u

Onconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man CoL

Unfaithfully Yours 20th-Fox

Unknown Island FC

Untamed Breed, The CoL

Up in Central Park U-I

Urubu Ii

/anety Time RKO

/elvet Touch, The RKO

/endetta UA

Vicious Circle. The UA

w

Wake of the Red Witch Rep.

Walking Hills Col.

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me.20th-Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc* Robbin? UA

Will It Happen Again? FC

Window, The RKO

Wings Westward .". Col.

Winner's Circle, The 20th- Fox

Winter Meeting ...WB

Woman Hater U-I

Woman in White . . WB

Woman's Secret, A RKO

Words and Music MGM

Yellow Sky 20th-Fox

lfou Gotta Stay Happy U-I

Vr>unger Brothers. The WB

You're My Everything 20th- Fox

lamb*

8/13/48 . . . .bll/13/48
11/4/48 . . . .alO/16/48

10/29/48

10/8/48 bll/27/48

iCREEN GUILD PRODUCTIONS

4808 Dead Man's Gold l. LaRue-F. St. John-P. Stewart 58... 9/10/48

Frontier Revenge Lash LaRue-Fuzzy St. John

4804 Harpoon (D)F J. Bromfield-A. Louis-J. Cardwell 81... 9/24/48 bll/27/48

Highway 13 R. Lowery-P. Blake

I Shot Jesse James P. Foster-B. Britton-J. Ireland

4802 Jungle Goddess (D)F G. Reeves-W. McKay-Armida 62.

Last of the Wild Horses J. Ellison-M. B. Hughes- J. Frazee

4807 Mark of the Lash L. LaRue-A. St. John 58.

4805 Mozart Story, The (D)F H. Holt-W. Markus-I. von Meyendorff . . 91.

Outlaw Country . (.ash LaRue-Fuzzy St. Jonn-P. Stewart

Omoo P. de Cordova-R. Graves-L. Kincaid

4705 Prairie, The (D) L. Aubert-A. Baxter 68... 8/6/48 al2/27/47

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes 81... 8/13/48 b8/21/4»

Rim Fire J. Minican-M. B. Hughes-R. Hadley

4802 S.O.S. Submarine (D)F Italian Navy 71. . .10/17/48 ...blO/lb/48

4810 Shep Comes Home Robert Lowery-Lanny Rees 62... 12/3/48

Son of a Bad Man Lash LaRue-Fuzzy St. John

Son of Billy the Kiii Lash LaRue-Fuzzy St. John

4809 Thunder in the Pines George Reeves-Ralph Byrd 62. .. 12/10/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F. C. Grant-M. Loy-M. Douglas

Portrait of J»nnie (D) r. Jones- J. Cotten-F Barrymore

Third Man. The J. Cotten-Valli-O. Welles

94.

-.3/25/48 b3/17/M

all/1/41

20TH-FOX

CURRENT 1947-'48

820 Anna Karenina (D) A V. Leigh-R. Richardson-K. Moore 110... May

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn 99... Oct.

817 Arthur Takes Over (C)F Lois Collier-Richard Crane 63... May

846 Belle Starr's Daughter (W)F G. Montgomery-R. Cameron-R. Roman. 87... Nov.

847 Bungalow 13 (My) A T. Conway-M. Hamilton-R. Cromwell.. 65... Nov.

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield 62... July

819 Counterfeiters, The (My) A John Sutton-Doris Merrick 74... June

839 Creeper, The (My) A E. Cianelli-O. Stevens-J. Vincent 68... Sept.

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark 95... Oct. '

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero 85... July

822 Escape (D)A Rex Harrison-Peggy Cummins 78... Sept.

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray 68... Aug.

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde 139... Sept.

815 Fury at Furnace Creek (W) V. Mature-C. Gray 88... May

840 Gay Intruders, The (C)A John Emery-Tamara Geva 68... Sept.

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild 89... June

818 Green Grass of Wyoming *T (D)F P. Cummins-C. Coburn-R. Artnui 89... June

816 Iron Curtain, The (D)A D. Andrews-G. Tierney-J. Havoc 87... May

848 Jungle Patrol (D) A K. Miller-A. Franz-R. Ford 72... Nov.

813 Let's Live Again (D)F J. Emery-J. Millican-T. Holmes 68... Apr.

837 Luck of the Irish, The (C)F T. Power-A. Baxter-C. Kellaway 99... Sept.

812 Meet Me at Dawn (C)A W. Eythe-S. Holloway-B. Campbell 89... Apr.

824 Mine Own Executioner (D) A B. Meredith-K. Moore-D. Gray 102... July

843 Night Wind (D)F Flame-Charles Russell 68... Oct. '

844 Road House (D) A Lupino-Wilde-Holm- Widmark 95... Nov.

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan 91... July

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan... 95... Apr.

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb 84... Apr.

836 That Lady in Ermine »T (M) A B. Grable-D. Fairbanks, Jr 89... Aug.

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer. 66... Apr.

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts 63... Dec.

850 Unfaithfully Yours (C)A Harrison-Darnell-Lawrence-Vallee 105... Dec.

826 Walls of Jericho, The (D) A Wiide-Darnell-Baxier-Douglaa 111... Aug.

845 When My Baby Smiles at Me *T (C)F B. Grable-D. Dailey-J. Oakie 98... Nov.

829 Winner's Circle. The (Doc)F Johnny Longden-Morgan Farley 75... Aug.

849 Yellow Sky (W-D)A G. Peck-A. Baxter-R. Widmark 99... Dec.

'48
'48
'48
'48

'48 .... b2/28/4J

'48 b9/ll/48

'48 b4/ 10/48

'48 ...blO/30/48

'48 bll/27/48

'48 b8/14/4fc

'48 b6/5/48

'48 b9/4/48

48 b9/18/4H

"48 b7/3/4S

'48 D5/29/48

'48 b8/7/4»

'48 .. bl0/16/47
.b4/10/4»
. b6/19/48
.b5/22/48
. b4/24/48

'48 b5/8/48

'48 b9/25/48

'48 b3/6/4l

'48 ....b9/4/4l
'48 ....b3/20/4»
■48 ....bl2/6/47

48 b9/25/48

"48 ....b9/25/48
'48 ....b6/26/4l

'48 b3/6/48

'48 ....b2/28/4»
'48 ....b7/17/4l

'48 b6/5/4i

'48 a6/19/48

'48 . ...blO/2/48

'48 b7/10/4t

'48 ....bll/6/48
'48 hfi/1u/4»
'48 a7/ 17/48

COMING

Affairs of Adelaide, The Dana Andrews-Maureen O'Hara

Beautiful Blonde From Bashful Bend *T Grable-Romero-Vallee-San Juan

Canadian Pacific *C Randolph Scott- Jane Wyatt alO/16/48

Chicken Every Sunday D. Daaley-A. Young-C. Holm a7/17/4l

Down to the Sea in Ships R. Widmark-C. Kellaway-D. Stockwell. al0/9/48

Fallen Idol, The (D) A M. Morgan-R. Richardson-B. Henrey... 92 b8/28/48

Fan, The Crain-Sanders-Carroll-Greene a7/24/48

Hard Bargain R. Conte-J. Oakie- V. Cortese

I Was a Male War Bride Cary Grant- Ann Sheridan.

Letter to Three Wives, A (D) A Crain-Darnell-Sothern-Douglas 103 M2/4/48

Man About the House, A t. Johnson-D. Gray-K Muo.. 94 ...b6/2>- «

Miss Mink of 1949 J. Lydon-L. Collier-R. Lane al2/4/48

Mother Is a Freshman »T(C) L. Young-V. Johnson-R. Valleee a9/25/4o

Mr. Belvedere Goes to College Clifton Webb-Shirley Temple

Prince of Foxes T Power-O. Welles-W. Hendrix al0/2/48

>and *T M. Stevens-C. Gray-C. Grapewin a7/17/48

Slattery's Hurricane .- L. Darnell-V. Lake-R. Widmark

Snake Pit, The (D) A O. de Havilland-M. Stevens-L. Genu ...108 bll/6/48

That Wonderful Urge (C)F T. Power-G. Tierney-R. Gardiner 82 bll/27/48

This Was a Woman iLi)A .^onia Dresdel-Barbara White... a6/19/48

Triple Cross T. Conway-S. Brodie-B. Billingsley

Tucson J Lydon-P. Edwards-C. Russell a7/17/48

While I Live (D) A Walls-C. Evans-C. Raye 85 blO/18/47

You're My Everything *T D Dailey-A. Baxter-A. Revere

UNITED ARTISTS

CURRENT

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers 90.

Angry God, The (D)F -V. Parla-C. Ortega-M. Forastieri. .. 57.

Borrowed Trouble William Boyd-Andy Clyde 59.

Dead Don't Dream, The (W) W. Boyd-A. Clyde 62.

False Paradise Wm. Boyd-Andy Clyde 61.

Pour Faces West (D)F McCrea-F. Dee-C. Bickfom

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Laughton 81.

rlenry the Fifth (D)F ■ < Olivier-R. Asherson .134.

Here Comes Trouble *C >r>F 'V Tracey-J. Sawyer-E Parneli 50.

High Fury (D)F '"Tadeleine Carroll-Ian Hunter. 71.

Just William's Luck William Graham- Jane Welsh 88.

Kings of the Olympics (fx. 1) (Doc.) F ^ul Slater— Narrator

r.aff-Time .... W Tracv-P. Morgan-F Tansser 110.

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95.

Olympic Cavalcade Olympic Stars

Pitfall (D) A D. Powell-L. Scott- J. Wyatt 80.

Plot to Kill Roosevelt, The (D)F Derek Farr-Marta Labarr 83.

Red. River (D)F. ... T Wayne-M Clift-W. Brennan 125.

Roosevelt Story, The (Doc)F FDR-Famous Personages 76.

Silent Conflict 'W)F v Boyd-A. Clyde-R. Brooks

Sinister Journey Wm. Boyd-A. Clyde 59.

..10/15/48 D9/4/48

. 1(1 22/4b . blU/3U/4t>

. . 7/23/48

..4/30/48

..9/10/48

.>' 15/48 . . b5/l» *>

..10/1/48 b9/18/48

b4/27/4»
OV17/4I
b3/29/47

. .4/9/48
. .11/19/48

..12/10/48

. Apr. 4B Dl/24/4«

..4/9/48

..11/5/48 D9/11/48

. J uly '48

..8/19/48 b8/7/4*

..10/22/48 ....bll/6/48

..8/26/48 b7/17/4P

..11/21/48 b7/5/47

..Apr '48 P4/17/48
..6/11/48

Siren of Atlantis

So This Is New York (C)F.

Strange Gamble (W)

83.

80.

.May "48 .

. . . D5/15/4.

62.

. 10/8/48 . .

. .al2/13/47

76.

109. .

H /OT /AO

66.

.8/16/48 ..

, , ,b8/21/4i

77.

.7/24/48 ..

, ,b5/29/4t

51.

.Apr. '48 .

....b5/8/4»

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney.

Urubu (D)F Native Cast

Vicious Circle (D) A Conrad Nagel

Who Killed 'Doc' Robbln? »C (OF V. Grey-D. Castle-G. Zucco

COMING

Africa Screams B. Abbott -L. Costello-H. Brooks

Cover-Up W. Bendix-D. O'Keefe-B. Britton Feb. '49 a8/21/48

Crooked Way, The J- Payne-E. Drew-S. Tufts

Gallant HomDre Duncan Renaldo-Leo CariUo

Gay Amigo, The D. Renaldo-L Carrillo-Armida a8/28/*

Great Dan Patch, The D. O'Keefe-G. Russell-C. Greenwood

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew a8/21/4i

Love Happy Marx Bros.-Massey-Vera Ellen-Hutton

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour alO/9/48

Outpost in Morocco -ieorge Raft-Akim Tamiroff

Too Late for Tears Scott-DeFore-Miller-Corey

Valiant Hombre Duncan Renaldo-Leo Carrillo 60... Jan. '49

UWVERSAL- INTERNATIONAL

CURRENT

864 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83..

657 All My Sons (D) A Edward G. Robinson-Burt Lancaster... 94..

656 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.. 90..

663 Bad Sister M. Lockwood-I. Hunter 91

«53 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn Rf

877 Brothers, The (D) A Patricia Roc-Will Fyffe 98..

135 Bush Christmas (D)F C. Rafferty-J. Fernside... 76..

855 Casbah (D) A Y. DeCarlo-T. Martin-P. Lorre 9*

Corridor of Mirrors (D) A E. Portman-E. Romney 105..

Countess of Monte Cristo (C)F S. Henie-O. San Juan-D. Hart 77..

858 Dear Murderer (D) A E. Portman-G. Gynt-D. Price.. 94..

Dulcimer Street (D) A R- Attenborough-A. Sim-F. Compton. . .112. .

End of the River, The (D) A Babu-Bibi Ferreira 86..

865 Feudin', Fussin' and A-Fightin' D. O'Connor-M. Main-P. Kilbride 78.

872 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn

681 Kiss the Blood Off My Hands (D) A J. Fontaine-B. Lancaster-R. Newton.

j<>9 Larceny (D) A J. Payne-J. Caulfield-D. Duryea.

659 Letter from an Unknown Woman (D) A Joan Fontaine -Louis

90 Vz
79..
89..

Jourdan 90..

866 Man-Eater of Kumaon (D)F Sabu-W. Corey-J. Page. . 80..

684 Mexican Hayride (C)F Abbott-Costello-V. Grey-L. Malina 77..

867 Mr. Peabody and the Mermaid (OA W. Powell-A. Blyth-I. Hervey 89..

Nicholas Nickelby (D)F Cedric Hardwicke-Saliy Howes 105..

One Night With You (C)F Nino Martini-Patricia Roc 92..

870 One Touch of Venus (C)A R. Walker-A. Gardner-D. Haymes 81..

8fll River Lady *T (D) A Y. DeCarlo-D. Duryea 78..

682 Rogue's Regiment (D) A D. Powell-M. Toren-V. Price 86..

S71 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88..

Snowbound R. Newton-D. Price 86

668 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109. . .Aug. '48

SP2 Up In Central Park (C)F D. Durbin-D. Haymes-V. Price 87... June '48

July '48 b7/3/48

May '48 ....b2/21/48
May '48 ...b3/13/48

Julv 48 bl2/6/47

Apr. 48 ....bl/31/48

b5/24/47

bll/29/47

Apr. '48 b3/6/48

b3/27/4R

Dec. '48 bll/6/48

May '48 b6/7/4f

Nov. '48 b8/7/48

June '48 ...bll/29/47

July '48

Sept. '48 . .b8/28/48
Nov. '48 ...blO/16/48

Aug. '48 b8/7/48

June '48 ....b4/ 10/48

July '48 b6/19/48

Dec. '48 bl2/4/48

Aug. '48 b7/10'4n

b3/22/47

b5/l/48

Aug. '48 ....b8/21/48

June '48 D5/8/48

Nov. '48 blO/2/48

Sept. '48 b9/4/48

. ...b6/26/4R
. . D5/29/48

COMING

Amboy Dukes, The p s>rr>3ndez-Al Ramsen-B. Whiting

Arctic Manhunt Mikel Conrad-Carol Thurston

Calamity Jane & Sam Bass *T. ...Yvonne DeCarlo-Howard Duff

688 Criss Cross B. Lancaster-Y. De Carlo-D. Duryea a9/18/48

689 Family Honeymoon C. Colbert-F. MacMurray a8/14/48

Gambling Lady B. Stanwyck -R. Preston-S. McNally

Sp. Hamlet (D)F Laurence Olivier- Jean Simmons.. LnU . .b5/15/48

Illegal Entry H. Duff-M. Toren-G. Brent

Lady Gambles, The B. Stanwyck -R. Preston-S. McNally

Life of Riley W. Bendix-R. DeCamp-J. Gleason

686 Live Today for Tomorrow (D) A F. March-E. O'Brien-F. Eldridge 91... Jan. '49 b8/28/48

Ma and Pa Kettle M. Main-P. Kilbride-R. Long

687 O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Ked Canyon A. Blyth-H. Duff-G. Brent a8/14/48

685 You Gotta Stay Happy (C)F J. Fontaine- J. Stewart-E. Albert 100. . .Jan. '49 ...blO/30/48

Woman Hater (C)A S. Granger-E. Feuillere-R. Squire 105 bll/13/48

WARNER BROS. current

727 Big Punch, The (D) A W. Morris-L. Maxwell-G. MacRae 80.

732 Embraceable You (D) A D. Clark-G. Brooks-S. Z. Sakall 88.

806 Fighter Squadron *T (Spectacle)F E. O'Brien-R. Stack-T. D'Andrea 96.

604 Johnny Belinda (D) A J. Wyman-L. Ayres-C. Bicfcford 102.

805 June Bride (C)F B. Davis-R. Montgomery-F. Bainter.... 97.

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall 101.

702 Life With Father (C)F W Powell-I Dunne-E Taylor 118.

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore 99.

802 Rope *T (D) A j. Stewart-J. Dall-F. Granger 80.

T25 Silver River (W)A Errol Flynn-Ann Sheridan 107.

803 Smart Girls Don't Talk (D) A v. Mayo-B. Bennett-R. Hutton 81.

720 To the Victor (D) A n. Morgan-V. Lindfors-V. Francen 101.

801 Two Guys From Texas *T (C)F j. Carson-D. Morgan-D. Malone 86.

726 Wallflower (C)F j. Reynolds-R. Hutton-J. Paige 77.

T21 Winter Meeting (D) A B. Davis-J. Davis-J. Paige 100.

"24 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet 109.

COMING

Adventures of Don Juan "T (H-R) Errol Flynn-Viveca Lindfors a2/7'4R

Cleopatra Arms David Niven-Jane Wyman a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone

809 Decision of Christoper Blake, The (D)F A. Smith-R. Douglas-C. Kellaway 75. . .12/25/48 ....M2/4/48

Flamingo Road J. Crawford-G. George-G. Michael

Flaxy Martin Z. Scott-V. Mayo-D. Kennedy a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey a8/28/48

Girl from Jones Beach, The V. Mayo-R. Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris- J. Paige-B. Bennett alO/2/48

It's a Great Feeling *T D. Morgan-J. Carson-D. Day

Idol of Paris (D) A Michael Rennie-Beryl Baxter 105 b2/28/48

John Loves Mary Reagan-Carson-Neal-Morris a5/l/48

Kiss in the Dark Jane Wyman-David Niven

Look for the Silver Lining »T J. Haver-R. Bolger-G. MacRae a7/3/48

Montana «T Errol Flynn- Alexis Smith

My Dream Is Yours *T Carson-Day-Bowman- Arden a6/26/48

Night Beat W. Douglas-A. Hale-R. Alda a8/28/48

Night Unto Night (D) Ronald Reaean-Viveca Lindfors a5/10/47

. 6/26/48 b5/29/48

. R/21/4R b7/31/48

..11/27/48 ...bll/20/48
..10/23/48 ....b9/18/48
..11/13/48 ...bl0/23/48

..7/31/48 b7/10/48

..8/14/48 b8/16/47

..7/3/48 b6/12/48

..9/25/48 b8/28/48

..5/29/48 b5/8/4b

..10/9/48 b9/18/48

..4/10/48 b4/3/48

..9/4/48 b8/7/48

..6/12/48 b5/22/48

..4/24/48 b4/ 10/48

.5/15/48 b4/24/48

SHOWMEN'S TRADE REVIE*

MISCELLANEOUS
FEATURES

Listing of features of foreign &u<
(J. S. origin not distributed by r/u
ior outlets. Titles are followed, I
oarentheses, by name of country c
origin and U. S. national distributor
names of stars, running time, tn-
3 ate of issue in which review at
peared, in that order.

A FRIEND WILL COME TONIGHT
(Lopert) Michel Simon, Madeleine
Sononge. 92. b7/17/48.

ALL'S WELL (U. S.-Independem

D. Lamour-C. Laughton

BLIND DESIRE (France-Dlsclni
Int'l) Jean-Louis Barbault-Edwlgt
Feuillere. 88. b6/12/48.

BLIND GODDESS, THE (England)

E. Portman - H. Williams. 88

b9/25/48

BONNIE PRINCE CHARLIE (Eng-
land). D. Niven-M. Leighton. 126.

bll/13/48

BRIGHTON ROCK (England). R
Attenborough - H. Baddeley. 92

bl/3/48

CESAR (France - Siritzky Int'l).
Raimu-P. Fresnay. 120. bll/6/48

CHAMPION (U. S. - Independent)
K. Douglas-M. Maxwell.

CONCERT MAGIC (U. S.-Concen
Film Corp.) Y. Menuhin-E. Beal
72. blO/23/48

DAMNED, THE (France-Discln*
H. Vidal-F. Marley. 105. b5/l/48

DAY OF WRATH (Denmark
Schaefer). L. Movin-T. Roose. M»
b5/l/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

ETERNAL HUSBAND, THE (France-
Vog Film Co.). Raimu-A. Clariond.
91. M2/4/48.

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mal-
carini. 95. b5/29/48

FOOLISH HUSBANDS (France -
Siritzky Int'l). F. Gravet-M. Presle
106. bll/6/48

FOUR STEPS IN THE CLOUDS
(Italy - Distinguished Films). G.
Cervi-A. Benetti. 88. bll/6/48

FRANCOIS VILLON (Franoe-Cre«
tive) S. Reggiani-R. Faure. 81
b8/28/48

FRIC-FRAC (France-Oxford). Fer-
nandel-Arletty. 90. b6/5/48

GHOSTS OF BERKELEY SQUARE
(England). R. Morley-F. Aylmer.
90. bll/1747

GREEN PROMISE, THE (U. S.-
Independent) . W. Brennan - M.
Chapman. al2/4/48

GUINEA PIG, THE (England). R.
Attenborough-S. Sim. 99. blO/30/48

HONORABLE CATHERINE, THE
(France - European Copyrights,
Inc.) E. Feuillere-A. Luguet. 85

b9/25/48

ILLEGALS, THE (U. S.-Mayer-
Burstyn) T. Torres-Y. Mikalo-
witch. 75. b7/10/48

JENNY LAMOUR (France - Vog
Films) L. Jourdan-S. Renant. 102.
b2/14/48

LIFE AND LOVES OF TCHAIKOV-
SKY (Germany-UFA). H. Stuewe-
Z. Leander. 85. bll/6/48

LONG IS THE ROAD (Mixed Dia-
log-Astoria Films) . I. Becker-B.
Moissi. 77. bl2/4/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond
101. blO/2/48

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoll
93. b9/25/48

LOVES OF JOANNA GODDEN,
THE (England). G. Withers - J.
Macalium. 85. b6/21/47

LOUISIANA STORY (U. S.-Lopert
Films) J. Boudereaux-L. Le Blanc
77. blO/2/48

MALACARNE ( Italy- Vesuvio Film
Co.). M. Lotti-O. Tosi. 103. bl2/4/48

MAN ON THE EIFFEL TOWEh
(U. S. -Independent) C. Laughton-

F. Tone.

MARK OF CAIN, THE (England)

E. Portman-S. Gray. 88. bl/17/4f

MARIUS (France-Siritlzky Int'l >
Raimu-P. Fresnay. 128. b5/15/48

MONTECASSINO (Italy-Superfilm)
A. Lolli-G. Severi. 93. bll/6/48

MRS. FITZHERBERT (England). P
Graves-J. Howard. 99. b2/14/48

NAIS (France-Siritizky-Int'l). Fer
nandel-J. Pagnol. 105. b6/19/48

PAISAN (Italy-Mayer-Bur.) C
Sazlo-R. Von Loon. 118. b2/28/48

PORTRAIT OF INNOCENC1
(France-Slrltzky-Int'l) Louis Car
letti-Gilbert Gil. 90. M/12/48

PREJUDICE (U. S.-Independent) D
Bruce-B. Edwards. a9/25, 48

PRIVATE LIFE OF AN ACTOR
(France - Siritzky) . S. Guitry - L
Marconi. 102. b9/18/48

QUARTETTE (England). H. Bad-
deley-D. Bogarde. 120. bl2/4/48

QUIET WEEKEND (England-Distin-
guished) D. Farr-F. Celller. 83
b8/28/48

ROOM UPSTAIRS, THE (France?
Lopert). M. Dietrich-J. Gabin. 90
b6/5/48

RUY BLAS (France-Discina Int'l).
D. Darrieux-J. Marais. 87. blO/30/48

SCORNED FLESH (Italy - Foreign
Screen Corp.). L. Solari-F. Gian-
chetti. 145. bl2/4/48

SHOWTIME (England-Englisb
Films). A. Todd-R. Greene. 91
D6/5/48

SMALL VOICE, THE (England).
V. Hobson-J. Donald. 83. bll/27/48

SPIRIT AND THE FLESH, THI
(Italy-Variety) G. Cervi-D. Sassoli
98. b8/28/48

STORY OF LIFE, THE (U. S.-Cru
sades) J. Crehan-W. McKay. 6'i
b7/10/48

STRANGE VICTORY (U. S.-Target)
V. Richardson-C. McGregor. 73
b7/24/48

SYMPHONIE PASTORALE (France-
Film Rights) . M. Morgan-P. Blan-
char. 105. blO/9/48

THEY ARE NOT ANGELS ( France -
Siritzky-Infl) . P. Blanchard-R
Bussieres. 130. b5/29/48

WEAKER SEX, THE (England). U.
Jeans-C. Parker. 84. blO/2/48

WHEN LOVE CALLS (Italy-Super-
film). G. Bechi-S. Pampanini.
105. bll/6/48

WHERE WORDS FAIL (Argentina-
Lopert) E. Muino-I. Bertini. 98
b8/28/48

WINSLOW BOY, THE (England).
R. Donat-Sir C. Hardwicke. 117.
D9/11/48.

WOMAN HUNT (Italy-Films Int'l).
V. Gioi-A. Checchi. 100. bl0/23/48

ZAMBA (U. S.-Independent). J
Hall-G. Cooper.

ADVANCE DATA

On Forthcoming Product

Stampede (Allied Artists) Principals:
Rod Cameron, Gale Storm, Don Castle,
Johnny Mack Brown. Director, Lesley
Selander. Two brothers who own a large
ranch in Arizona use surrounding land
for cattle grazing. When a villain sells
the land to settlers, one of the brothers
has to kill him before the cattle are stam-
peded.

Bomba, the Jungle Boy (Monogram)
Principals : Johnny Sheffield, Peggy Ann
Garner. Director, Ford Beebe. Bomba, a
teen-age white boy raised in the jungle,
helps a photographer and his expedition
from being killed.

Rough Sketch (Columbia) Principals:
John Garfield, Jennifer Jones. Director,
John Huston. A drama about Cuba in
the early '30s, and the successful at-
tempts of a man and girl to rid the coun-
try of its tyrant, only for the man to die.

Blondie Hits the Jackpot (Columbia)
Principals : Penny Singleton, Arthur
Lake, Larry Simms. Director, Edward
Bcr'i-'s. Dagwood once again gets into
trouble, this time by hitting a big cus-
tomer. Dagwood is fired and goes to
work as a common laborer for the cus-
tomer, but learns of an unsavory plot,
thereby saving the day and regaining his
job.

The Amboy Dukes (U-I) Principals:
Stephen McNally, Barbara Whiting, Sue
England, Peter Fernandez. Director,
Maxwell Shane. A story of how a com-
munity center director helps influence
a gang of kids in a Brookyn slum dis-
trict. Despite his efforts, however, trag-
edy strikes.

One Last Fling a. Smith-Z. Scott- J. Backus 90... 1/1/49 a5/22/48

810 One Sunday Afternoon *T Dennis Morean-Janis Paige 90 a5/22/48

Somewhere in the City V. Lindfors-E. O'Brien- V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott a7/H/4«

Task Force Cooper-Morris-Brennan-London

This Side of the Law Lindfors-Smith-Paige-Douglas

Under Capricorn *T in grid Barcman-J. Cotten-M. Wilding

Whiplash (D) d. Clarke- A Smith-S. Z. Sakall all/1/ 47

Younser Brothers. The *T W. Morris -J. Palge-B. Bennett a7/34/4B

RE-ISSUES (Nationally Released)

ASTOR PICTURES

Frontiers of '48 "Wild Bill"

In Early Arizona "Wild Bill"

Law Comes to Texas, The "Wild Bill"

Lone Star Pioneers "Wild

Time
Mins.

Rel.
Date

Elliott 1/1/49

Elliott 3/1/49

Elliott 60... 10/ 1/48

one

Dot*

..IBM
..1*31

..1838

58... 12/1/48 1938

Bill" Elliott

Man from Tumbleweeds "Wild Bill" Elliott 2/1/49 1910

Pioneers of the Frontier "Wild Bill" Elliott 5/1/49 1940

Return of Daniel Boone "Wild Bill" Elliott 62... 11/1/48 1941

Taming of the West "Wild Bill" Elliott 4/1/49 1938

Toll of the Desert F. Kohler, Jr.-B. Mack 55... 6/1/48 1997

Wagon Trail Harry Carey 58... 5/30/48 1938

EAGLE LION

738 Count of Monte Cristo R. Donat-E. Landi. . .

850 Hired Wife R. Russell-B. Aheme.

847 Hold That Ghost Abbott-Costello

734 International Lady G. Brent-I. Massey.

119. ,

96.

86.

102.,

737 My Son, My Son B. Aherne-M. Carroll 117.,

739 Son of Monte Cristo. The L. Hayward-J. Bennett 102.

FILM CLASSICS

.Oct. '48 1934

.Aug. '48 1940

.Aug. '48 1941

.Sept. '48 1941

.Sept. '48 1940

.Oct. '48 1940

Border Wolves ... Bob Baker 56... 8/15/48 183»

Deep in the Heart of Texas J. M. Brown-Ritter 61... 7/15/48 1941

Drums *T Sabu-R. Massey 7/20/48 193»

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48 1943

Four Feathers *T J. Duprez-R. Richardson 7/20/48 1931

Gun Justice Ken Maynard 61... 9/15/48 193*

Gung-Ho .R. Scott-R. Mitchum 87... 6/11/48 194*

India Speaks R. Halliburton 1933

Last Stand Bob Baker 57... 9/15/48 193»

Man Who Reclaimed Head C. Rains-J. Bennett 7/1/48 193f

Pony Post Johnny M. Brown 60... 8/15/48 1940

Tower of London B. Karloff-B. Rathbone 7/1/48 1938

Wheels of Destiny Ken Maynard 65... 7/15/48 18*«

METRO-GOLDWYN-MAYER

A Night at the Opera Marx Bros.-K. Carlisle Dec. '48

San Francisco C. Gable-S. Tracy Dec. '48

MONOGRAM

And So They Were Married R.

4711 Sign of tne Won M

.1935
.1936

Mitchum-S. Simon 1944

wnalen-G. Bradley 69... 5/2/48 1941

PARAMOUNT

R7-3508 Crusades. The

RKO RADIO

892 Bambi *T Disney Feature Cartoon.

882 Border G-Man (W) G. O'Brien-L. Day

818 Bring 'Em Back Alive Frank Buck

881 Gun Law (W) G. O'Brien-R. Oehman..

884 Lawless Valley (W) G. O'Brien . .

883 Painted Desert (W) G. O'Brien-L Day

886 Timber Stampede fWl G. O'Brien-M Reynolds .

.L. Young-H. Wileoxon 126. . . June '48

70.
60.

60.

60.

.1943
.1931
.1933
.1933
.1931
.1931
.1938

R85 Trouble in Sundown (W) G. O'Brien-W Bond 1939

REPUBLIC

873 Frontier Pony Express Roy Rogers 1/29/49 1989

872 In Old Caliente Roy Rogers 12/15/49 1939

874 Saga of Death Valley Roy Rogers 2/22/49 1939

San Antonio Kid William Elliott 2/7/49 1944

8601 Scatterbrain J. Canova-A. Mowbray 11/30/48 1940

871 Shine On Harvest Moon Roy Rogers 10/31/48 1944

8602 Yokel Boy A. Dekker-J. Davis 11/30/48 1942

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L.

S-5 Flirting With Fate J.

HC23 Hidden Gold W.

S-4 King of the Turf A.

HC20 Law of the Pampas. W.

S-8 Miss Annie Rooney S.

S-3 Runaway Daughter B.

HC21 Santa Fe Marshal W.

HC22 Showdown, The W.

HC24 Stagecoach War W.

S-6 That's My Boy J.

20TH CENTURY-FOX

830 Belle Starr R

834 Blood and Sand T

831 Frontier Marshal R

835 I Wake Up Screaming B.

Hayward-J. Fontaine 105.

E. Brown-B. Roberts 70.

Boyd-R. Hayden 62.

Menjou-D. Costello 89.

Boyd-R. Hayden 79.

Temple-W. Gargan. .
Stanwyck-R. Young.

Boyd-R. Hayden

Boyd-R. Hayden

Boyd-R. Hayden.

88.

71.

70.

R6,

64.

Durante-R. Tauber 81.

Scott-G. Tierney «7.

Power-L .Darnell 125.

Scott-N. Kelly 71.

Grable-V. Mature 82.

..10/1/48 1938

..9/3/48 1938

..8/27/48 194C

..8/20/48 193S

.6/3/48 193S

..10/1/48 194J

..8/20/48

..6/25/48 1940

..7/30/48 194f

..10/22/48 1940

.9/3/48

832 Rose of Washington Square T. Power-A. Faye

833 Slave Ship W. Baxter-W. Beery.

June '48 1941

.Aug. '48 194'

. June '48 193P

.Aug. '48 1941

.July '48 1938

92... July '48

1931

UNITED ARTISTS

Guest in the House A. Baxter-R. Bellamy.

Lady of Burlesque Barbara Stanwyck

.121. .
. 91..

WARNER BROS

807 Angels With Dirty Faces J. Cagney-P. O'Brien 97.

730 Flowing Gold J. Garfield-P. O'Brien 82. .

729 God's Country and the Woman G. Brent-B. Roberts 71..

808 They Drive By Night H. Bogart-A. Sheridan 95.

Jan. '49 1944

. Jan. '49 1943

.12/11/48 1938

.7/17/48 . I94-
.7/17/48 ., 193"
.12/11/48 1940

1947-48 SHORT SUBJECT BOOKING GUIDE

Bel. No. Title Rel. Data Data

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20

Boss Comes to Dinner (10) 4/1

Makers of Destiny #l(17/2) 5/1 6/5

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)
1451 A Voice Is Born (2C'/2) . . 1/15

THREE STOOGES COMEDIES (8)
3401 Brideless Groom (16!/2) . . . 9/11

9402 Sing a Song of Six

Pants (17) 10/30 12/20

9403 All Gummed Up (IS) 12/11 12/20

9404 Shivering Sherlock? (17) ... 1/8 6/5

9405 Pardon My Clutch (15) . . . 2/26 6/19

9406 Squareheads of the Round

Table (18) 3/4 6/5

9407 Fiddlers Jhree (17) 5/6 6/5

■408 The Hot Scots (17) 7/8 7/31

ASSORTED & ALL-STAR COMEDIES (17)

12/20
6/19
6/12

6/5

6/19
7/10

12/20
2/14

'6/19
6/19
6/li
6/19
7/31

12/20
6/19

12/20

7/10

9421 Wedding Belle (17) 10/9 1/17

9422 Should Husbands

Marry? (17) 11/13

9423 Silly Billy (18) 1/29

9424 Two Nuts in a Rut (18) . . . 2/19

9425 Tall, Dark and

Gruesome (16) 4/15

9426 Crabbin' in the Cabin (18) . 5/13

9427 Pardon My Lamb Chop ( ). 6/10

9431 Rolling Down to

Reno (16i/2) 9/4

9432 Hectic Honeymoon (17)... 9/18

9433 Wife to Spare (16) 11/20

9434 Wedlock Deadlock (16) ... .12/18

9435 Radio Romeo (17i/2) 12/25

9436 Man or Mouse (18) 1/15

9437 Eight Ball Andy (17J/a)... 3/11

9438 Jitter Bughouse (17) 4/29

9439 The Sheepish Wolf (17i/2) . . 5/27
M40 Flat Feat (17!/2) 6/24

COLOR RHAPSODIES (3)

9501 Swiss Tease (6) 9/11

9502 Boston Beany (6) 12/4

9503 Flora (7) 3/18

COLOR PHANTASIES (3)

9701 Kitty Caddy (6) 11/6

9702 Topsy Turkey (6>/2) 2/5

•703 Short Snorts on

Sports (6!/2) . . 6/3

COLOR FAVORITES (Re -Issues) (8)

9601 Dreams on Ice (6/2) ... .10/30 ...

9602 Novelty Shop (6'/2) 11/20

9603 Dr. Bluebird (8) 12/18

9604 In My Gondola (7'/2) .... 1/22

9605 Animal Cracker Circus (7) 2/19 . . .

9606 Bon Bon Parade (S>/2) ... 4/8

9607 House That Jack Built (7) .5/6
«608 The Untrained Seal <7i/2) . 7/15

THRILLS OF MUSIC (8)

9951 Boyd Raeburn & Orch. (11) 9/18

9952 Claude Thornhill &

Orch. (11) 10/30 ...

9953 Lecuona Cuban

Boys (10(/2) 11/13

9954 Srtch Henderson

Orch. (10) 12/11

9955 Charlie Barnet &

Orch. (10^2) 1/15

9956 Ted Weems &

Orchestra (10!/2) 3/25

9957 Gene Krupa Orch. (10) ... 6/1C

9958 Tony Pastor Orch. (10) . . . 7/22

SCREEN SNAPSHOTS (10)
4851 Hollywood Cowboys (9</2). 9/4

9852 Laguna. U. S. A. (9!/2) . .10/9

9853 Out of This World

Series (9) 11/27

9854 Of? the Air (10) 12/18

9855 Hawaii in Hollywood (10) 1/22

9856 Photoplay's Gold Medal

Awards (9/2)

9857 Smiles and Styles (10)

9858 Hollywood Honors

Hersholt (8)

9859 Hollywood Party (9)..
4860 Hollywood Friars Honor

George Jessel (9'/2) .

WORLD OF SPORTS (9)
*801 Cinderella Cagers (9i/2) . . 9/25

9802 Ski Demons (9) 10/23

9803 Bowling Kings (10) 11/13

9804 Navy Crew Champions (10). 12/25

9805 Rodeo Thrills and

Spills (9>/2)

9806 Net Marvels (9)

9807 Champions in the

Making (8!/2) ...

9808 No Holds Barred (9)

9809 Aqua Zanies (9) ...

FILM NOVELTIES (1)
0901 aren't We All? <10V9) .11/27

COMMUNITY SINGS (9)

9651 No. 1— Linda (10) 9/4

9652 No. 2— April Showers (9). 10/2

9653 No. 3— Peg 0' My

Heart f9) 11/6

9654 No. 4— When You Were

Sweet 16 (9'/2) 12/4

9655 Feudin' and

A-Fightin' (10'/2) .... 1/8

o«56 Civilization < ) 2/12

9657 I'm Looking Over a

Four-Leaf Clover (9!/2) . . 4/29 6/5

3/18
4/1

5/6
6/10

7/8

1/29
3/11

5/23
6/17
7/15

12/2(1
2/14
6/5

6/5

;'i<

8/28

12/20

12/20
12/20

6/5

6/5

6/12
7/10

7 '31

12/21'
12/2C
2/14

6/5
6/19

6/19
7/10
7/31

12/20

12/20

6/19
6/5

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are: distributor's release number;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title del. Date

9658 Manana (9) 6/3

9659 California Here I Come (9) 8/12

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

Data

6/19
8/28

1/17

3/6
4/3
4/3
4/3
7/24
10/23

METRO-GOLD V/YN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-932 The Invisible Mouse (7).. 9/27 11/22

W-933 King Size 6anary ( )... .12/6 2/14

W-934 The Bear and the Bean (7) . 1/31 4/3

W-935 What Price Fleadom? (6) . 3/20

W-936 Make Mine Freedom (10). 4/24 6/12

W-937 Kitty Foiled (8) 5/1 6/12

W-93S Little 'Tinker (8) 5/15 7/24

W-939 The Bear and the Hare (7) . 6/26 7/24

W-940 The Truce Hurts (7) 7/17 9/4

vV-941 Half-Pint Pygmy (7) 8/17 10/23

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) . . . . 5/8 7/24

T-914 Chicago, the Beautiful (10). 7/31 8 '21

THE PASSING PARADE (6)

K-971 Miracle in a Corn

Field (8) 12/20

K-972 It Can't Be Done (10)... 1/10
K-973 Goodbye Miss Turlock (10). 1/24

K-974 My Old Town (9) 2/7

K-975 Souvenirs of Death (10) . . 6/19
K-976 The Fabulous Fraud (11) . . 8/28

GOLD MEDAL CARTOONS (Reissues) (6)

W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (S) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8) . 6/12

PETE SMITH SPECIALTIES (10)
S-951 Football Thrills No. 10 (8) . 9/6
S-952 Surfboard Rhythm (8).... 10/18
S-953 What D'Ya Know? (9).... 11/18
S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10) 1/10

S-956 I Love My Mother-in-Law

But (8) 2/7

S-957 Now You See It (Tech.) (9) 3/30

S-958 You Can't Win (9) 5/29

S-959 Just Suppose (9) 7/17

3-960 Football Thrills No. 11

(9) 8/21

MUSICAL MERRY-GO-ROUND (6)
M-981 Freddy Martin, Keenan

Wynn (10) 2/14

M-982 Tex Beneke (10) 2/13

M-983 Ray Noble, Buddy

Clark (11) 6/26

M-984 Les Brown-Virginia

O'Brien (10) 7/17

M-985 Frankie Carle & Orch. (10). 8/28
M-986 Art Lund-Les Brown-

Tex Beneke (10) 8/30

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24

11/22
11/22

4/3

5/1

"6/12
9/4

8/21

6/5
6/5

7,24

8/28
10/16

10/16

6/12

PARAMOUNT

PACEMAKERS (6)
K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11) ... 1/2 1/17

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17 11/22

!7-2 Desert Destroyers (11) 12/16. .12/20

J7-3 Streamlined Luxury (10) . . . 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 "Hie Big Eye (10) 5/21 6/12

J7-6 Flying Wing (10) 8/6 9 '11

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11) . . .10 '31 11/22

R7-3 Five Fathoms of Fun (10) . 11 '28 1/17
R7-4 Stop. Look and Guess

'Em (10) 12/5 1/17

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10) 7/30 8/7

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6/5

Rel. No. Title Rel. Date Data

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10).... 2/6 3/6
Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)

Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) . . . . 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-8 Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20

E7-2 Olive Oyl for President (7) . . 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre-Hysterical Man (9).... 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home (7) . . 9/3

SCREEN SONG (8)

X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-8 The Lone Star State (9) . . . . 8/20 9/11

MUSICAL PARADES (6)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19).... 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16) . . 8/6 9/11

FF7-5 Big Sister Blues (14) 10/1 11/6

FF7-6 Catalina Interludes ( )... 11/19

RKO RADIO

FLICKER FLASHBACKS (7)

84201 No. 1 (10) 10/24 12/20

84202 No. 2 (9) 12/5 1/17

54203 No. 3 (9) 1/16 4/3

54204 No. 4 (9) 2/27 6/5

34205 No. 5 (8) 4/9 6/5

84206 No. 6 (9) 5/21 6/2t

84207 No. 7 (9) 7/2 9/4

THIS IS AMERICA (13)
83101 Border Without

Bayonets (16) 11/14 12/21

S3102 Switzerland Today (IS)... 12/12 1/1"

83103 Children's Village (19) .... 1/9 3/6

83104 Operation White

Tower (18) 2/6 3/6

83105 Photo Frenzy (16) 3/5 5/1

83106 Funny Business (18) 4/2 6/5

83107 Democracy's Diary (16).. 4/30 6/1S

83108 Crime Lab (17) 5/28 6/26

83109 Letter to a Rebel (16) 6/25 7/3

53110 Sports Golden Age (17) . . . 7/23 8/28

53111 Glamour Street (16) 8/20 9/11

83112 Friend of the Family (18). 9/17 10/9

83113 Who's Delinquent? (16)... 10/15 10/23

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19 ....

84302 Golf Doctor (8) 10/17

84303 Quail Pointers (8) 11/14 12/20

84304 Pin Games (8) 12/12 1/17

84305 Racing Day (8) 1/9 3/6

84306 Sports Coverage (8) 2/6 3/6

84307 Teen Age Tars (9) 3/5 5/1

84308 Doggone Clever (8) 4/2 6/19

84309 Big Mouth Bass (8) 4/30 6/19

84310 Muscles and the Lady (9). 5/28 6/26

84311 Ladies in Wading (8) 6/25 7/31

84312 Athletic Varieties (8) 7/23 8/28

84313 Strikes to Snare (8) 8/20 10/2

MUSICAL JAMBOREES (Revival*) i7

84401 Enric Madriguera &

Orch. (8) 9/5

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31 ..

84404 Duke Elligton (9) 11 '28 ...

84405 Jerry Wald &0rch. (9)... 12/26 ...

84406 Ray McKinley & Orch. (8) . 1/23 . . .

84407 Dick Stabile & Orch. (8) . . 2/20 . . .

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 «/>

83702 Don't Fool Your Wife (18) . 3/5 6/f

83703 Secretary Trouble (17) 4/9 «/5

83704 Bachelor Blues (17) 9/17 10 '5

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17) 11/21 1

83402 Brother Knows Best (17).. 1/2 • '*

83403 No More Relatives (18)... 2/6 «"

83404 How to Clean House (18).. 5/14 6't

Rel. No. Title Rel. Data Daft

83405 Dig That Gold (17) 6/25 7/S

534 06 Home Canning (16) 8/6 ■/■§

RAY WHITLEY REVIVALS (4j

83501 Molly Cures a Cowboy (19) . 9/5

83502 Musical Bandit (16) 10/10

83503 Corralling a School

Marm (14) 11/14 ...

83504 Prairie Spooners (13) 12/19

SPECIAL (4)
83601 20 Years of Academy

Awards (19) 4/1 a a

83801 Basketball Headliners of

1948 (IS) 4/23 •/!»

842 Louis-Walcott Fight

Picture (19) 6/26

83901 Football Highlights of 1947

(20) 12/U

MY PAL FEATURETTES (2)

83201 My Pal (22) 11/31 . .

83202 Pal's Adventure (20) 9/24 . .

WALT DISNEY CARTOONS (».
Reissues

84701 Hawaiian Holiday (8) 10/17

84702 Clock Cleaners (8) 12/12 M/U

84703 Little Hiawatha (9) 2/20 ..

84704 Alpine Climbers (10) 4/2

S4705 Woodland Cafe (7) 5/14 6/19

84706 Three Little Pigs (9) 9/17 ..

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24

793 Dick Tracy Returns (15

Chapters) 7/17

794 Adventures of Frank and

Jesse James (13

Chapters) 10/30

CARTOONS (1)
Trucolor
761 It's A Grand Old Nag (8). 12/20

11 t

20th CENTURY-FOX (1948)

MOVIETONE ADVENTURES (9)

8254 Copenhagen Pageantry (8) . 1/48

8255 Scenic Sweden (8) 6/48

8256 Riddle of Rhodesia (8) 7/48

8257 Bermuda (8) 8/48

8258 Desert Lights (8) 8/48

8259 Portrait of the West (8).. 10/48

8260 Way of the Padres (8) 1/48

Black and White

8203 Sky Thrills (9) 3/48

8204 Majesty of Yellowstone (9). 7/48

SPORTS REVIEW (7)

8302 Olympic Class (10) 2/

8303 Everglades Adventure (9)

8304 Football Finesse (10) 9/

8305 Olympic Water

Hazards (9) 10/

8306 Yankee Ski-Doodle (8) 12/

8352 Aqua Capers (T) (8) 1/

S353 Playtime in

Scandinavia (T) (8) . . 4

5/1
6/5
9/4
9/4
8/21

5/1
6, 19

1/1
W
a II

12/4

i/i

TERRYTOONS (20)

Technicolor

RSI 2 Felix the Fox (7) ...

1 '

8513 Taming the Cat (7)

1/

6/8

8514 The Magician (7)

3/

6/19

8515 Chipper Chipmunk, Trie kh

3/

•/*.

RSI* Hounding the Hares HI..

a >

e "

8517 Feudin' Hillbillies (7)...

4/

6/19

salts Mystery in tne

Moonlight (7)

5/

6/li

8519 Seeing Ghosts (7)

61

6/1)

8520 A Sleepless Night (7)

6'

aj'r

8521 The Witch's Cat (7)

7/

9/4

Magpie Madness (7)

7/

8/2*

8523 Love's Labor Won (7)

8/

9/11

8524 The Hard Boiled Egg (7)

10/

12/4

8525 The Mysterious

Stranger (7)

10/

12/4

8526 Free Enterprise (7)

10/

12/4

8527 Triple Trouble (7)

11/

8528 Out Again in Again (7) . .

11/

8529 The Magic Slipper (7)...

12/

8530 Gooney Golfers (7)

12/

TERRYTOONS (2)
Technicolor-Reissuea
«M The Butcher of PevMIe (7) . . 5'
8532 The Green Line (7) 5/

MOVIETONE SPECIALTY (3)

8801 Symphony of a City (11). 9/

DRIBBLE PUSS PARADE (2)

"002 Ovino to Live (9) 5<

FEMININE WORLD (2)
8601 Something Old — Someth ng

New (8) 2/

1602 Fashioned for Action (8) . 4/
MARCH OF TIME

6 The Cold War ( ) 1/

7 Marriage and Divorce ( ) . 2/20

8 Crisis in Italy ( ) 3/

9 Life W th Junior ( ) 4/

10 Battle for Greece (17) 5/

11 The Fight Game (19) 5/

12 The Case of Mrs.

Conrad (IS) 7/

12/4
6/19

5/1

6/5

3/6

6/26

a

tel. No. Title Rel. Date Date

13 White-Collar Girls (18) ... 8/6 8/7

14 Lire With Grandpa ( > . . . 9/

15 Battle for Germany (18) . . 10/ 10/2

16 America's New Air

Power (1/) 10/29 11/6

17 Answer to Stalin ( ) 11/

18 ( )...12/

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12/ 1/17

The Mad Hatter (7) 2/ /6/19

Pixie Picnic (7) 6/5

Banquet Busters (7) 6/19

Kiddie Koncert (7) 6/5

Wacky Bye Baby (7) 7/16

Wet Blanket Policy (7) 8/27

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

J901 Alvino Rey and Orch. (15). 10/22 2/14

5?02 Drummer Man (15) 12/3 2/14

3303 Carlos Molina & His

Orch. (15 > 12/13 2/14

14 Tex Beneke & His

Orch. (15) 3/3 6 '19

>05 Woody Herman & His

Orch. (15) 3/31

'■ b06 Red Ingle & His National

Seven (15) 6/16 6/19

)397 Tex Williams and His Orch.

in Western Whoopee (15) 6/23 7/31

J308 Jimmy Dorsey & Orch. (15) . 8/18 9/25

5309 Red Skin Rumba (15) 9/15 9/25

3310 Buddy Rich & Orch. (15).. 10/13

TECHNICOLOR CARTUNES (5)
Reissues

3321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5/ ....

3323 Woody Woodpecker (7) .... 7/

THE ANSWER MAN (8)

Wind. Curves and Trap

Doors (10) 12/22 2/14

Hall of Fame (10) 1/19

Men, Women &

Motion (10) 3/15 6/19

Flood Waters (10) 4/26 7/31

Mighty Timber (10) 6/21 7/31

Rockets of the Future (10) . 7/5 9/25

Water Battlers (7) 8/16 9/18

Home of the Iceberg (7).. 8/23 11/13

VARIETY VIEWS (8)

Tropical Harmony (9) 9/29 11/22

Chimp Aviator (9) 11/17 11/22

3343 Brooklyn Makes

Capital (27) 2/9 6/19

Whatta Built (10) 6/7 6/19

Copa Carnival (9) 6/28 7/31

Paris on the Plata (9) 7/12 9/25

Gaucho Fiesta (9) 8/16 12/4

Call of the Canyon (10)... 10/18

Rel. No. Title

Rel. Date Oiti

3391

3392
3393

'3394
3395
3396
3397
3398

3341
3342

I

3344
3345
3346
3347
! 3348

SING AND BE HAPPY SERIES

3381 Spotlight Serenade (10)... 3/29

3382 Singing the Blues (10)... 5/

i 3383 River Melodies (8) 7/5

3384 Songs of the Season (8)... 10/11

3385 Hits of the Nineties (9)... 10/18

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27).. 2/5

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1

(81

7/31
7'31

6/19
6/19

SPECIALS (2)

3201 Snow Capers (19) 2/18 6/19

WARNER BROS.

TECHNICOLOR SPECIALS (8)

4001 Celebration Days (20) 1/31 2/14

4002 Soap Box Derby (20) 10/18

4003 Teddy, the Rouqhrider (20). 2/21

4004 King of the Carnival (20). 4/3

4U05 Calgary Stampede (20) 5/29

4006 A Day at the Fair (20) ... 7/3 7/24

4007 The Man From New

Orleans (19) 9/4

4008 My Own United States (20). 10/16 9/18

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10).. 12/27

4203 A Song About the

Moonlight (10) 1/24 3/6

4204 Grandfather's Favorites ... 3/13 6/5

4205 A Stephen Foster

Song (10) 5/8 6/19

4206 A Song From the

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Dangerous Dan McFoo (7). 12/20

4302 Hobo Gadget Band (7) . . . . 1/17 ....

4303 Little Pancho Vanilla (7) . 3/20 ....

4304 Don't Look Now (7) 4/1.0

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Blabber Mouse (7).. 6/12

4308 The Squawkin* Hawk (7) . . 7/10

4309 A Tale of Two Kitties (7). 7/31

4310 Pigs in a Polka (7) 8/14

4311 Greetings Bait (7) 8/28

4312 Hiss and Make Up (7) 9/18

4313 Hollywood Steps Out (7).. 10/2

TOE McDOAKES COMEDIES (6)

4401 So You Want to Be a

Salesman (10) 9/13

4402 So You Want to Hold Your

Wife (10) 11/22 12/20

6/5
6/5
6/19

4403 So You Want An

Apartment (10) 1/3 3/6

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build a

House (10) 5/15

4406 So You Want to Be a

Detective (10) 6/26

SPORTS PARADE (13)

Technicolor

4501 Las Vagas Frontier

Town (10) 11/1

4502 Action in Sports (10) 12/13

4503 A Nat on on Skis (10) 7/31

4504 Sun Valley Fun (10) 2/14

4505 Trip to Sportland (10)... 3/6

4506 Ride, Ranch' o Ride (10). 3/20

4507 Holiday for Sports (10).. 4/17

4508 Built for Speed (10) 6/5

4509 Fighting Atbletas (10) 5/1 6/1S

4510 The Race Rider (10) 6/19 7/24

4511 Playtime in Rio (10) 8/14 10/16

4512 Sports Down Under (10).. 9/18 11/13

4513 Gauchos of the

Pampas (10) 10 9

MELODY MASTERS BANDS (8)

4601 Freddy Martin & His

Orch. (10) 9/13

4602 Swing Styles (10) 10/25

4603 Borrah Minevitch & Har.

Sch. (10) 12/6

4604 Rubinoff and His

Violin (10) 1/10

4605 Artie Shaw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch. (10) 5/15

4607 The Saturday Night Swing

Club (10) 6/19 ....

4608 Joe Reichman & Hit

Orch. (10) 7/17 ..

MERRIE MELODIES (18)
Cinecolor

4702 Bone Sweet Bone (7) 5/22 7/24

4704 Up-Standing Sitter (?).... 7/3

4707 Dough Ray Me-Ow (/) 8/14 10/16

4709 Odor of the Day (7) 10/2

4712 Daffy Dilly (7) 10/30

4715 Riff Raffv Daffv CIS .. .11/77

4718 Holiday for Drumsticks (7) . 1/22

Technicolor

4701 Nothing But the Tooth (7). 5/1

4703 The Shell-Shoclfd En« (7). 7/10

4704 The Rattled Rrr-stp* (7) 6'?fi

4706 You Were Never Duckier (7) 9/18 11/13

4708 The Pest That Came to

Dinner (7) 9/11 10/16

4710 The Foghorn Leghorn (7). 10, 9

4711 A Lad in His Lamp (7)... 10/21

4716 Scaredy Cat ( ) 12/18

L. T. Tech. Cartoon

4713 Kit for Cat (7) 11/6

4714 Stunor Salesman '7) ..ll/?0 ...

4717 Wise Quackers (7) 1/1

M.M. BUGS BUNNY SPECIAL (8)

4719 Hot Cross Bunny (7) 8/21 10/16

4720 Hare Splitter (7) 9/25

4721 My Bunny Lies Over the

Sea ( ^

4722 Hare-Do (7) 1/15

ADVENTURE SPECIALS (6)

Technicolor

4801 Land of Romance (10) 9/6

4802 Beautiful Bali (10) 11/15 12/20

4803 Dad Minds the Baby (10). 12/20

4804 What's Hatchin'? (10) 2/2B .. ..

4805 Rhythm of a Big City (10) . 3/27 6/5

4806 Living With Lions (10) ... 6/5 7/84

1943-49

COLUMBIA

THREE STOOGES COMEDIES (8)

1401 Heavenlv Dazs (1&/S) 9/2 9/25

1402 I'm a Monkey's Uncle (IS). 10/7 10/23

1403 Mummy's Dummies (16)... 11/4

1404 Crime on Their Hands

(17V2) 12/9

ASSORTED & ALL-STAR COMEDIES (12)

1421 Bill e Gets Her Man (17). 9/9 9/25

1422 Go Chase Yourself (17) 10/14 10/9

1423 Parlor, Bedroom and

Wrath (16) 12/16

1431 A Pinch in Time (16) 11/11

1432 He's In Again ( ) 1/20

1433 Miss In A Mess ( ) 1/13

CAN YOU TOP THIS? (2)
1411 #1 (13) n/18 ....

COMEDY FAVORITES (6)
Reissues

1441 Pest from the West (18y2) 9/30 . . .

1442 Ay Tank Ay Gn (16) 10/21

1443 Static in the Attic (19).. 12/23

FOX AND CROW (8)
Technicolor

1701 Robin Hoodlum (7) 12/23

ONE-REEL SPECIAL (1)
1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (6'/>) . .. 9/2 9 '25

1502 Lo, the Poor Buffal (6V2).ll/4

COLOR FAVORITES (8)
Reissues

1601 The Stork Takes a

Holiday (8) 9/9

Rel. No. Title

■•I. Data Data

1602 Swing Monkey Swing (8).. 10/14

1603 The Little Match

Girl (Si/2) 11/25

1604 Glee Worms (7y2) 12/16

1605 A Boy and His Dog (7) . . . 1/6

FILM NOVELTIES (8)
1901 Rhapsody on Ice (9) 12/23

VERA VAGUE LAFF TOURS (8)

1751 A Lass in Alaska (10^2) • .10/2* 10/9

1752 Sitka Sue (10!/2) 1/20

WORLD OF SPORTS (12)

1801 Diving Champions (y'/2) . . . 9/23 10/2

1802 Acrobatic Baoits (9y2> 10/14 1U/23

1803 Babe Didrickson, Queen

of Sports (10) 11/25

1804 Flashing Fins ( ) 12/23

1805 Mrs. Golf ( ) 1/27

THRILLS OF MUSIC (12)

1951 Elliot Lawrence &

Orch. UU>/2) 9/23 »/25

1952 Ray Eberle & Orch. (10).. 11/4

1953 Louis Prima & Orch. ( ). 12/16

1954 Buddy Rich & Orch. ( ). 1/20

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9) 9/2 10/2

1852 A pay at C.B.S. (yy2)...10/7

1853 Stars to Remeiiiiier vs>2j..li/18

1854 Hollywood Santa Claus

Lane ( ) 12/23

1855 A Rainy Day in

Hollywood ( ) 1/27

COMMUNITY SINGS (8)

1651 Baby Face (yj 9/16 10/2

1652 My Happiness (10) 10/21

1653 It's Magic ( ) 12/23

5657 Christmas Carols (10i/2) . . .12/9

SERIALS

1120 Congo Bill (15 Chapters) .. .10/28

METRO-GOLDWYN-MAYER

MGM CARTOONS (16)

W-31 Old Rocmn' Cnair lorn (7). j, id

W-32 Lucky Ducky y<S) i.u/9

W-33 Professor Tom (8) 10/30

W-34 The Cat That Hated

People (7) 11/20

PETE SMITH SPECIALTIES (10)

S-51 Why Is It? (7) 9/ 11 11/13

S-52 Pigskin Skill (8) y/18 10/23

S-53 Ice Aces (8) 11/6

GOLD MEDAL CARTOONS (Reissues) (4)

W-21 The Little Goldfish (8) 11/20

W-^z Hue l-eainereu menas i )

W-23 The Blue Danube ( )

W-24 Sutferin' Cats ( )

FITZPATRICK TRAVELTALKS (8)

T-ll Wandering Through Wales (9). 10/ 16

T-12 Night Life in Chicago (9).. 11/27

THE PASSING PARADE (6)
K-71 The City of Little Men (10). 11/20

MGM SPECIALS (2 Reel) (4)

A-l Mighty Manhattan ( )

PARAMOUNT

PACEMAKERS
K8-1 Appointment Witn

Bahy ( ) 10/i

K8-2 Mr. broundhiig Takes the

Air ( ) 12/3 ....

NOVELTOOM

P8-1 The Mite Makes Right (8).. 13/18 ..

P8-2 Hectors Hectic Life ( )...ii/i» ...

P8-3 Old Shell Game ( ) .it/:/ ...

SCREEN SONG
X8-1 Readin' 'Ritin' and

Knythmetic (7) 13/2J ...

SPEAKING OF ANIMAL*}

Y8-1 The Gnu Look (10) 10/S9 ..

G. RICE SPORTUGMT

R8-1 Hot Rod Speedsters ( ) 11/ B

RS-2 Acrobatic lllini ( ) It/It ...

POPEYE

E8-1 Robin Hood-Winked ( )....U/1A ..
E8-2 Symphony in spinach ( )...!£/

UNUSUAL OCCUPATIONS

L8-1 The Glass Orchestra ( )....U/aW ...

POPULAR SCIENCE
J8-1 Solar Secrets ( ) 11/14 ...

RKO RADIO

EDGAR KENNEDY '»>
THIS IS AMERICA (13)

93101 County Fair (18) 11/12

93102 Girls in White (17) 12/10

SPECIAL (2)

Football Headliners of
1948 ( ) 12/10

10th Seriaa

93401 Contest Crazy (17) lli/l

LEON ERROL (I)

93701 Uninvited Blonde (18) 11/12 ...

93702 Backstage Follies (17) 12/14 . .

MY PAL (4)

93201 Pal's Return (IS) 11/26 ...

jCREENLINERS (11)

94201 Jan August & His

Piano (8) 10/89 ..

94202 Block Party (8) 11/16 . .

94203 It Pays to Be Ignorant (8). 12/14 ...

Rel. He Title

WALT DISNEY CARTOONS (18)

94101 Pluto's Purchase (/) <<>

94102 The Trial of Donald

Duck (7) 7/59 * i«

94103 Catnap Pluto (6) P13 i ■

94104 Inferior Decorator (7) »/»

94105 Pluto's Fledgling (7) 9/10 ....

94106 Soup's On (8) 10/ i»

94107 Three for Breakfast (7)...11/J;

94108 Pueblo Pluto (6) 11/3

SPORTSCOPES (18)

94301 Texas Redhead (8) 9/M

94302 Frozen Fun (8) 10/21

RAY WHITLEY REVIVALS (4)

93501 Keep Shooting (17) 9/18 . . .

93502 Range Rhythm (16) 10/15

93503 Cactus Capers (15) 11/19 ....

WALT DISNEY (S)
Reissues Series — 1
947m Goofy and Wilbur (8) 18/1

UNITED ARTISTS

LANTZ CARTUNB

Playful Pelican (7) tt/l ....

Dog Tax Dodgers (7) 11-/19

Wild & Woody (7) 11/91

Scrappy Birthday (7) 1/11 ....

Drooler's Delight (7) 9/XS

UNIVERSAL-INTERNATIONAL
1948-49

TECHNICOLOR CARTUNES (13)
Reissues

4321 Pantry Panic (7) 11/22

4322 Hollywood Matador (7) 12/13

4323 Mouse Trappers (7) 1/24

4324 Hams That Couldn't Be

Cured (7) 2/21

4325 The Screw Driver (7) 3/14

4326 Ace in the Hole (7) 4/4

4327 Goodbye, Mr. Moth (7) ... 5/2

4328 Jukebox Jamboree (7) 5/30

4329 The Loan Stranger (7) 6/27

4330 Dizzy Acrobat (7) 7/25

4331 Dizzy Kitty (7) 8/22

4332 Cow Cow Boogie (7) 9/19

4333 The Screwball (7) 10/17

SING AND BE HAPPY SERIES (8)

4381 Choo Choo Swing (10) 11/1

4382 The Year Around (10).... 12/6

VARIETY VIEWS (8)

4341 Canada Calls (9) 10/1

NAME BAND MUSICALS (13)

4301 Rhythm Masters (15).... 12/8

4302 Lawrence Welk &

Orch. (15)

4303 Ted Weems & Orch. (15)

TECHNICOLOR SPORT REELS (8)

4361 Flight of the

Snowbirds ( )

4362 Thrills on Wheels ( )

4363 Sea Killers ( )

4364 Wanted— Joe Trout ( )

4365 Riding the Rogue ( )

TWO REEL SPECIALS (2)

4201 Cheating in Gambling ( )

ONE REEL SPECIAL
4203 Christmas Dream (11) 11/22 11/16

MUSICAL WESTERNS (8)

4351 Sun in the Sky ( )

4352 Cheyenne Cowboy ( )

WARNER BROS.

TECHNICOLOR SPECIALS (S)

Reissue!

5001 Sons of Liberty (20) 11/H 9/11

5002 Drums of India (2<" ...1* '««

5005 Sunday Roundup (20) 1/29

JOE McDOAKES COMEDIES («)

5401 So You Want to Be in

Politics (10) 10/13 9/M

5402 So Yoj Want to Be on tit*

Radio '10 11/6

5403 So You Want to Be a

Baby Sitter (10) 1/8

MERRY MELODIES (IS)
Hen House Henery (7)... 9/11

SPORTS PARADE (13)

5501 Jungle Man Killers (10).. 11/5 9/ IS

5502 Sportsmen of the Far

East (10) 12/18

ADVENTURE SPECIALS (I)

5801 Mysterious Ceylon (10)... 9/25 9/11

5802 Bannister's Bantering

Babies (10) I*""

5803 Circus Town (10) 1/15

FEATURETTES (S)

5101 Football Magic (20) 9/11 9/M

510? Grandfather's FoHS" (201 . "

5103 Pie in the Eye (20) 1/8

SPORTS NEWS REVIEWS (t)
5601 Roaring Wheels (10) 10/1 9/11

■5602 Ski Devils (10) 7""

5603 Swings and Serves (10) . . . 1/22

BLUE RIBBON CARTOONS (13)
Reissues

5301 An Itch in Time (7) 10/50 9/H

5102 Fin'n Catty f7) J911

5303 Bedtime for Sniffles (7) 1/1

M. M. TECH. CARTOON

5701 Awful Orphan (7) 1/29

M.M. BUGS BUNNY SPECIAL (8)
Rebel Rabbit (7) 9 if

Coca-Cola in the Mayivood Theatre, Mayivood, California

A COOLER IN THE LOBBY
IS A PROFIT MACHINE

Exhibitors all over the country, in
every type of theatre, have the same
story to tell.

Coca-Cola in the lobby brings in a
sure and certain extra profit — directly
proportional to the number of seats
in the house.

The reason is simple. Everybody
likes Coca-Cola; a percentage of your
patrons will always "stop for a Coke."

Vendorlator 242
Coin Cooler

Let us give you ALL the facts about
this new source of profits. Write
National Sales Department, The
Coca-Cola Company, 515 Madison
Avenue, New York 22, New York, or
get in touch with your Coca-Cola
bottler.

Coke = Coca-Cola
"Coca-Cola" and its abbreviation "Coke" are
the registered trade-marks which distinguish
the product of The Coca-Cola Company.

The Service Paper of The Motion Picture Industry

CHARLES E. CHICK' LEWIS, Editor and Publisher

PICTURES REVIEWED:

Old-Fashioned Girl 13

Men of Tombstone 13

[Eagle With Two Heads 16

bust Williams' Luck 13
Manhattan Angel

[Marriage in the
Shadows

Scott of the Antarctic

[Siren of Atlantis

[Street Corner

ke Valiant ffomhre

13

16
13
16
17
16

DECEMBER 18, 1948
Vol. 49 No. 25

ELLIS ARNALL HEADS SIMPP;
PLEDGES FIGHT ON MONOPOLY

JACKSON FINDS GOOD, BAD ON
THEATRE XNAS DREAM JOURNEY

REGULAR FEATURES;

National Newsreel
Regional Newsreel
Hollywood Newsreel
Showmen's Silhouette

Selling the Picture
Theatre Management
Shorts Booking Guide
Feature Booking Guide

Next Week

LEADERS OF THE MOTION PICTURE INDUSTRY

Reporting Exhibitors' Selections of Leading Productions and Stars
for the 1947-1948 Season Will Be Published as Part Two of
SHOWMEN'S TRADE REVIEW

Entered as second claas nutter February 20, 1940, at the Post Office at New York, N. Y.. under the act of March 3. 1879.
Published weekly by Showmen's Trade Review. Inc., 1501 Broadway, New York 18, N. Y.. U.S.A. 10 cents a copy, $2 a year

I HAVE JUST COME
FROM HOLLYWOOD!

A/

(You'// profit by reading this eye -witness report!)

On the West Coast, those who have surveyed the potentialities of all companies are predicting: "M-G-M is 'way out front for '49."
There's good reason for the prediction. The most exciting news out there is the M-G-M Studio.

Nowhere else is production at such a pace. I saw the enthusiasm, the team-work, the burning conviction of leadership.

I attended the Press Preview of M-G-M's Technicolor "Words and Music" at the Academy Theatre. A packed house of hard-
boiled newspaper people rocked the theatre with applause. The trade press reviews are ecstatic. This great musical of the
life and songs of Rodgers and Hart with 15 stars and 22 song hits is off to a flying start at Radio City Music Hall for Xmas
and New Years. Soon for simultaneous New Years release across the nation!

I saw "Barkleys of Broadway" which already is forecast by the Hollywood grapevine as a bigger hit than "Easter Parade."
Fred Astaire reunited with Ginger Rogers in a Big-Star-Cast Technicolor musical with sensational numbers and hot music is
destined to be the top musical of next year.

I saw "Act of Violence" previewed to terrific acclaim, a thriller starring Van Heflin and Robert Ryan in the story of a man-
hunt no woman could stop.

I saw the happy, brimful-of-love production of "Little Women" with the year's gayest cast of youthful stars, a big Technicolor
attraction that will spellbind America with its magic appeal.

I saw Broadway's No. 1 stage hit come to life on the screen in M-G-M's mighty production of "Edward, My Son" already
forecast by coast observers as one of 1949's Ten Best!

I saw the completed prints in projection rooms of coming Big Ones, "The Bribe" and "Force of Evil" and "The Sun Comej
Up" (Technicolor).

I saw with thrilled delight the first screenings of pictures which are yet in work, "The Stratton Story," "The Secret Garden,'
"The Great Sinner" and the Technicolor musical "Neptune's Daughter." You hear it from the studio technicians, the props,
the workers, that these are entertainments to await with joyous expectancy. They know it from the inside!

It is not often that an unqualified promise is made about a picture, but unanimously among film folk in Hollywood it is stated
that "Take Me Out To The Ball Game" a Technicolor Musical will without question be one of the top grossing films of next
season.

Preview after preview tells the Hollywood story. It's a thrilling story that you should listen to carefully in the New
Year coming It says: ^ J|_|£ DOLLAR SIGN IS M-G-M!"

SHOWMEN'S TRADE REVIEW, December 18, 1948

i

T%Y-

Chemicals That Don't Mix

Back in the early days of the depression the interests
with large investments in picture company financing
sought to protect their money by sending so-called
efficiency experts to the studios to show Hollywood
producers how they could save money.

Those who recall those days will have to chuckle a
few times when they remember what jackasses the "ex-
perts" made of themselves and how futile were their
efforts to run a business they knew nothing about. It was
so funny that a couple of guys with a keen sense of
humor wrote screen plays about them and, to prove
how good the humor was, most of those pictures were
box-office hits.

Now, the industry is again going through a few up-
heavals and causing the money-men a great deal of con-
cern. For that, we can't blame them. They have a
perfect right to try to protect their investments and,
undoubtedly, have implicit faith in the new crop of ex-
perts who have been assigned the task of reducing
expenditures.

The life blood of a business consists of two elements.
One: operating costs, and two: revenue. Unless both
elements are reconciled and in complete balance with
each other the two chemicals just can't and won't mix.
The net result is that a bad situation worsens.

There is absolutely no trick to reducing expenses and
costs. Just strike a line through the proposed expenditure
and, bang! you've spent that much less money. But
what about the effect of that so-called saving? Will it
increase or reduce revenue? That's the gimmick. And
unless the guy or guys who blue-pencil the budgets
understand the ultimate effect, they end up by spending
a few bucks less, but in so doing, and over a period of
time, they deprive the company of revenue.

Back in the depression years it didn't seem to take the
financial wizards too long to arrive at the very sensible
conclusion that they were getting up to their necks in
something that was as uncomfortable as it was con-
fusing. This time, unfortunately, they don't seem to be
getting wise to themselves and so the merry-go-round of
cutting costs continues, mostly unabated — and along
with them a below-the-belt blow to revenue.

Regardless of what anyone tells you, motion pictures
are merchandise. And all merchandise needs strong sell-
ing or showmanship. Call it what you will. Eliminate
the strong selling effort and the investment it requires
and the revenue, as well as the company's prestige gradu-
ally goes out the window and is lost — or so greatly di-
minished as to make the savings actually a loss.

Several sales managers have told us on more than one
occasion that they are definitely opposed to many phases

of their companies' economy programs but just can't
do anything about it.

A more realistic example might be drawn from the
fact that as revenue falls off in some companies, it has
increased in others. Perhaps that is the best answer to
reckless slashing of the merchandising dollar.

We congratulate those companies whose business acu-
men has kept their selling costs on a par with their
product. They continue to be the leaders of the industry.
AAA

Too Much Gloom

There are entirely too many gloom-spreaders floating
around this industry and it's high time they stopped
dispensing pessimism and started talking on a more
cheerful note.

It will gain our industry absolutely nothing but
trouble and jitters if these keynoters continue crying
the blues when the same amount of breath and effort
can awaken the industry and its theatremen to the im-
portance of more and better showmanship.

No one will deny that many factors contribute to the
current economic condition of the industry. But we
can't cry wolf and run to cover and that is exactly what
the gloom army is creating and causing.

At one recent exhibitor convention in the west we
sensed a most optimistic feeling among the theatremen
present until they sat in session and heard the most dire
predictions of terrible things to come.

Perhaps some or all of those dire things will come to
pass. But in the meantime it is our very definite im-
pression that what this industry needs most right now
is plenty of encouragement and stimulation.

We hope there will be a complete reversal of some
top-industry thinking and talking.

AAA

Brotherhood Week

The week of February 20-27 has been designated as
Brotherhood Week for the National Conference of
Christians and Jews. We can think of no cause more
worthy of this industry's support and cooperation.

There are many ways through which the exhibition
branch of the industry can lend active and important
aid to this drive and the national committee will in due
time convey to each and every theatre a manual and kit
to help in the execution of an outstanding campaign in
its community.

No drive can be successfully planned on short notice.
Therefore this advance reminder to give some thought to
the forthcoming Brotherhood Week campaign.

—CHICK LEWIS

4

WHAT'S NEWS

In the Film Industry This Week

Taxation

Rep. John D. Dingell (D., Mich) is a
congressman who believes "movies are the

poor man's entertainment" and that the in-
dustry needs a helping hand. Therefore he
will attempt to repeal or reduce the federal
admission tax, a move which will find favor
in the breasts of all exhibitors, but which
isn't being considered too hopefully by prac-
tical politicians, who predict that there won't
be much tax-cutting come the next Congress.

DingelFs view about cutting federal admis-
sion taxes also found another assenting voice

in Washington as the American Municipal
Association, representing over 9,000 American
cities, went on record for the tax repeal — but
asked that the states enable the cities to es-
tablish admission taxes of their own to help
meet city bills I

In St. Louis, meanwhile, some positive ac-
tion was taken in tax matters as the city

fathers sent a measure to the mayor for re-
peal of the city's five per cent admission tax
and the prospects were that the mayor would
approve it. And in Chicago the city collected
$242,724 in admission taxes, bringing the 11
month total up to $1,964,280.

Litigation

The legal front continued active this week
with lawyers from the industry plowing

through mountains of words charging con-
spiracy under the anti-trust laws. In Char-
lotte, N. C, the Center Theatre brought a
Paramount partner into the scene with a suit
against companies said to be connected with
Wilby-Kincey. Charge: That the Kincey
houses were getting product ahead of the
Center and were advertising it even before
the pictures were tradeshown for the Center.

In Chicago, Outdoor Theatres, Inc., sued
Paramount, Warner Bros., Universal and
Balaban and Katz for second-runs, claiming
that because of an alleged conspiracy the
Outdoor Harlem and Avenue, both drive-ins,
had to wait for third- and fourth-runs.

In Mesa, Arizona, another Paramount part-
ner— -Harry Nace Theatres, and Paramount,
Warner Bros., RKO, 20th Century-Fox,
Loew's (MGM), Columbia, Universal, United
Artists, Eagle Lion, Republic — are being sued
by Wayne Phelps who claims his Times The-
atres can't get "first-run movies" and who
asks total damages of $144,000.

Outside of the anti-trust groups things were
active too. The Society of Independent Mo-
tion Picture Producers was let out of the
suit which writer Lester Cole has against
MGM for reinstatement to his job. Cole had
been bounced as the result of an agreement
reached by the Motion Picture Association
of America not to employ anyone who re-
fused to answer questions put to him by a
congressional committee. SIMPP, which had

originally been made a plaintiff on the
grounds that it had entered into this agree-
ment with the MPAA, denied any part in
such an agreement and publicly stated "indi-
vidual members of the Society" could em-
ploy whom they pleased.

Industry observers were wondering why
SIMPP waited so long to disassociate itself
with the MPAA ouster move, especially since
the MPAA had publicly stated in November,
1947, that the agreement to discharge those
who did not answer congressional questions
and not to hire Communists was made with
the concurrence of the SIMPP president at
the time.

Exhibition

The Screen Actors Guild, not the Produc-
tion Code, is the proper place to discipline

actors for misconduct, Theatre Owners of
America President Arthur Lockwood believes.
Lockwood points out that if Sag takes up a
member's card, he can't work, while if a
company releases a "bad" actor, another com-
pany can grab him and profit on his notoriety.

Warner Bros, is ready to cut out all co-op
ads. In California exhibitors were happy that

daylight saving time has finally gone to bed
and that department stores were planning to
cut down on their night-time operations.
Both hurt business, exhibitors say.

In Kentucky bars showing television and
charging minimums or admission will have

to pay the amusement tax. In Washington,
exhibitors are complaining again that army
and navy posts are admitting civilians and
Theatre Owners of America Legislative Com-
mittee Chairman A. Julian Brylawski is
promising to present complaints to the au-
thorities— if backed by facts.

General

Liberal, dynamic ex-Governor Ellis Arnall
of Georgia abolished chain gangs in his state,

got eighteen-year-olds the right to vote since
as he said, they had earned the right to fight
for their country, beat the railroads on a
discriminatory freight rate and generally
raised a rumpus with the ultra-conservative
elements of his state. Most observers agreed
Arnall not only had brains but guts.

This week he had a job which will require
both. He's the new $50,000-a-year president
of the Society of Independent Motion Picture
Producers (P. 5).

In Hollywood the International Alliance of
Theatrical Stage Employes was discussing a

pension plan for its members with the studios,
and MGM was the first studio to do its own
color processing. It recently built an Ansco
lab on the lot.

In New York RKO's financial statements
showed a consolidated net loss for the first

nine months of 1948 of $356,024.

SHOWMEN'S TRADE REVIEW, December 18, 1948

Dingell to Seek
Tax Repeal

Chances Regarded Slim,
However, by Washington

(See also Page 9)

Declaring that "the movies are the poor man's
entertainment," Rep. John D. Dingell (D.,
Mich.) announced in Washington that he would
seek repeal or reduction of the federal taxes
on amusement admissions.

Though Dingell is a high-ranking member
of the House Ways and Means Committee,
which must approve all tax legislation, little
hope was felt in official Washington circles that
his plan to reduce or abolish amusement taxes
would succeed. Hard-thinking politicians and
exhibitors are privately of the opinion that the
theatre tax is a natural and that it is so much
a part of the current revenue-raising scheme
that even a hope to reduce it slightly is prema-
ture.

Entitled to Cut

Dingell believes that motion picture, tele-
graph and telephone industries, railroads, cos-
metics and luggage are entitled to a reduction.
The motion picture industry needs assistance, he
says, and the present 20 per cent tax should
be removed or reduced as rapidly as possible
even if Congress has to find other ways to off-
set loss of revenue. He recommends renewing
of the excess profits tax as an alternate.

"The (moving picture) industry- is fast mov-
ing into a position where it will need a shot in
the arm, and the Government ought to do some-
thing about it," he said.

$230,000 to Defreeze
Marks Granted MPEA

That part of the American motion picture
industry represented by the Motion Picture Ex-
port Association will be allowed to recover
$230,000 in dollars from frozen marks to cover
expenses involved in the distribution of films
in Germany, the MPEA announced this week.

The recovery is through an agreement with
the Economic Cooperation Administration and
is retroactive from Aug. 1, 1948 extending to
Jan. 1, 1950. It will allow this sum to be de-
frozen, from the marks earned by MPEA-dis-
tributed pictures in Germany, but it does not
apply to what the MPEA terms "millions of
frozen marks which accrued to the credit of
MPEA prior to that date." The agreement was
reached under that section of the Economic
Cooperation Act which authorizes expenditure
of $10 million for "informational media."

Complain Civilians
Attending Post Theatres

A. Julian Brylawski, chairman of the The-
atre Owners of America's legislative committee,
said in Washington this week that he had re-
ceived additional complaints from exhibitors
that unauthorized civilians were being ad-
mitted to army and navy post theatres. Brylaw-
ski said the matter would be studied by the TOA
directors at their meeting next month.

He said that he agreed to bring all such pro-
tests to the attention of military authorities, but
that they must contain "specific" records of
violation. Brylawski added that army and navy
chiefs had promised cooperation.

INDEX TO DEPARTMENTS

Advance Data 41 National Newsreel 4

Audience Classifications 13 Newsreel Synopses 30

Box-Office Slants 13 Regional Newsreel 24

Feature Booking Guide 35 Selling the Picture 18

Feature Guide Title Index 35 Shorts Booking Guide 42

Hollywood 32 Theatre Management 10

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Telephone
LOngacre 3-0121. Charles E. 'Chick' Lewis, Editor and publisher; Tom Kennedy, Executive Editor;
Elias E. Sugarman, General Business Manager; Ralph Cokain, Managing Editor; Harold Rendall'
Equipment Advertising Manager. West Coast Office, 6777 Hollywood Boulevard, Hollywood 28,'
California; Telephone, HOllywood 2055; Ann Lewis, manager}, London Representative, Jock MacGregor',
16 Leinster Mews, London W.2 ; Telephone, AMBassador 3601. Member Audit Bureau of Circulations'
Member Associated Business Papers. All contents copyright 1948 by Showmen's Trade Review, Inc.
Address all correspondence to the New York office. Subscription rates: $2.00 per year in the United
State* and Canada; Foreign, $5.00; Single copies, ten eent».

SHOWMEN'S TRADE REVIEW, December 18, 1948

Rank to Release
'Oliver Twist'

Awaits 'Suitable Date/
Davis Tells Union

The J. Arthur Rank Organization has not
abandoned plans to release "Oliver Twist" in
the United States, the American Civil Liberties
Union Tuesday quoted Rank Managing Director
John Davis as stating.

The Union, which has taken up the cudgels
on behalf of "Oliver Twist," release of which
by Eagle Lion has been held up in the United
States as a result of protest by the New York
Board of Rabbis that the character Fagin would
promote anti-Semitism, wrote to London to
inquire.

Union Anti-censorship Chairman Elmer Rice
declared Tuesday that he had received a reply
from Davis stating that while a release date
had not been set for the picture, "we do not
intend to abandon our plans to exhibit the picture
in America, and we are carefully watching the
position so that the picture may be played at
the earliest suitable date."

A spokesman for Eagle Lion, scheduled to
distribute the picture in the United States for
Rank, declared he knew nothing about release
plans. "As far as we are concerned," he said,
"we haven't got the picture penciled in for re-
lease and we don't know if we ever will."

Actors' Union Proper
Policeman — Lockwood

Proper place to police "bad" actors who bring
discredit to the motion picture industry is not
in the Production Code but in the Screen Actors'
Guild, Arthur Lockwood, president of the
Theatre Owners of America believes.

Lockwood, in commenting on the Allied plan
which calls upon the industry to amend the
Production Code to bar actors who bring dis-
credit on the industry until they are cleared,
bases his contention on the belief apparently
that if an actor is thrown off a lot for mis-
conduct, a producer who doesn't use the Pro-
duction Code could pick him up and make pic-
tures. However, if his union card is canceled,
he would be unable to work.

Video Package Deal
Wins FCC Approval

The Federal Communications Commission this
week denied the petition of Southern California
Television Co. for a rehearing of its arguments
against the package sale of KLAC-TV, Los
Angeles, and two other California radio sta-
tions by Mrs. Dorothy Thackrey to Warner
Bros.

The Commission ruled that the New York
Post publisher could sell her three stations on
an "all or none" basis. Warners had agreed to
a purchase price of $1,045,000.

B&K, 4 Distributors
In Outdoor Suit

Outdoor Theatres, Inc., of Chicago, which
operates the Harlem and Avenue Drive-Ins, has
filed suit under the anti-trust laws against Para-
mount, Warner Bros., Columbia, Universal and
Balaban and Katz Theatres, asking for second-
run films in its area. The charge is made that
B&K's playing position forces them into third
and fourth runs.

Didn't Hurt— Much

Movie-goers of the nation apparently have not been influenced to any great extent
by the House Un-American Activities Committee inquiry into the industry or by the
economy stories which indicated cheaper production, the Leaders issue of Showmen's
Trade Review will say next week.

This conclusion, based on a poll of the nation's exhibitors conducted annually by
STR, shows that only approximately nine per cent of the exhibitors polled believed
that the Red quiz or economy stories had a "harmful reaction on the attitude of their
public with regard to the industry or movies as entertainment."

Among other conclusions reached by the 10-year-old exhibitor poll are:

Ninety-six per cent do not play British film and of these 96 per cent, three per cent
would play them provided they were granted exceptionally reasonable rentals.

Thirty-nine per cent prefer musicals for box-office; 29 per cent straight comedy; 23
per cent outdoor drama; seven per cent serious drama; two per cent mysteries, and
almost all don't want psychological stories.

Fifty-four per cent found the quality of product for 1947-48 releases had fallen off
compared to previous years; 74 per cent reported business off.

Arnall Is New SIMPP Chief;
Pledges Fight on Monoply

Ellis Arnall

Georgia's ex-Governor Ellis Arnall became
president of the Society of Independent Motion
Picture Producers last Sunday night committed
to a fight against monop-
oly and a program of car-
rying his Society's prob-
lems in this direction to
the public.

Arnall, who came east
Thursday after his induc-
tion in Hollywood, made
it plain that an all-out at-
tack on monopoly would
be one of his major ob-
jectives. Others he men-
tioned were :

1) Efforts to have
quotas abroad lifted and
to get more playing time in foreign markets for
his members through action by the State De-
partment.

2) Better playing time at home for his mem-
bers.

3) An educational program to enable the
public to understand the industry problems,
with special attention apparently to monopoly
angles.

4) Cooperation with television and coopera-
tion, where possible, with the rival Motion Pic-
ture Association of America.

Arnall said he would open offices in New
York and would spend most of his time in this
city, though he would devote some time to the
coast.

He explained that the major problems of his
Society was getting playing time for members'
pictures and that this would be one of his jobs.
Production, he said, was a subject he knew little
about and his members knew very well. Hence
there would not be too great a need for him in
Hollywood.

Will Visit Capital

"I'm not going to have offices in Washing-
ton," he added, "but I will be in Washington,
not to lobby, but visiting with the Justice De-
partment and the State Department in the in-
terests of my group."

Arnall declared early in his press conference
that he would seek to battle monopoly. This is
in line with the Society's view that its pro-
ducers could get better booking deals if it
were not for circuits owned by rival major
producer-distributors.

"I am particularly interested in the fight on

monopoly," he remarked, indicating later that
part of his fight would be one in public rela-
tions with the remark :

"I intend to talk ... I intend to speak and
call names and discuss practices."

The Society he said "wants not only that there
be divorcement, but there be divestiture."

Arnall frankly said he did not know how
such a program of divorce-divestiture would be
carried out since he had only just entered the
industry. Given an explanation of the RKO con-
sent decree, he asked if the separate theatre
company and the separate producing-distributing
company would have the same directors.

When told they had with the exception of
Howard Hughes, he said :

No Good

"I don't think that's good. I don't think it
goes far enough. I think there should be com-
plete and absolute separation.

"Actually," he continued, "I don't know at
the moment how far it should go."

SIMPP has already taken action against al-
leged exhibition monopolies with an $8,750,000
triple damage suit against United Detroit The-
atres and Cooperative Theatres of Michigan, a
buying outfit in Detroit. At the time the suit
was filed a SIMPP spokesman said it presaged
other similar suits which the producers' or-
ganization would file in time.

At this point Arnall told the press that an
uncle of his in Georgia several years ago had
built a theatre but soon found he could not get
pictures and had to sell to Oscar Lamm's cir-
cuit, which apparently had no trouble in buying
film.

Arnall declared that he did not think the
public understood the problems posed by monop-
oly in the industry and that he was suggesting
a program to make it acquainted through the
press, magazines, radio and the like and claimed
that alleged monopoly prevented better pictures,
{Continued on Page 9)

Suspends Teresa

Producer Sam Goldwyn this week
suspended Teresa Wright for allegedly
being "uncooperative" by refusing to ap-
pear at the New York premiere of
"Enchantment." Goldwyn declared pro-
ducers should exercise more control and
discipline over stars.

Who Says Showmanship is Dead?

Personal Appearances Payoff
on Westerns, Republic Finds

By BILL SPECHT (News Editor)

To Republic's Advertising and Publicity
Director Steve Edwards, personal appearances
are the sure-fire way to build up a western star.

Edward's theory at first

glance may seem a bit
unusual, just as his theory
that the lag between a
key first-run and some of
a picture's later neighbor-
hood runs is not as im-
portant a factor as many
think it is. But anyway,
the personal appearance
theory has some pretty
solid backing in fact.
For Republic has built

itself quite a stable of rid-
ing and roping stars, and steve Edwards

even when they have one or more lured away
by another studio, they have been able to take
and build up a replacement pretty firmly in the
public heart.

Sense

First of all, the theory probably works be-
cause Republic shores it with sense. The com-
pany realizes that all the ballyhoo in the world
won't help make a star who isn't a star and all
the work in the world won't keep a ' star in
front if the picture isn't the type that western
fans — that procession of the faithful who un-
failingly turn out for their favorites — like and
applaud.

Making allowance for these axioms, which
ought to be as obvious as that one in geometry
about the straight line and the shortest distance,
Edwards leans heavily on the personal appear-
ance angle.

Breaking In

First Republic starts breaking in the star
with one-night-stand theatres of the smaller
localities. Then it branches out into the bigger
cities and couples the theatre appearance with
appearances in exchange centers where the star,
in addition to having his public see him and
meet him theatrewise, meets the press, the ex-
hibitors, and the men who sell his pictures to
the exhibitors.

One thing Edwards has found — the average
western star can meet the average public and
the press with little difficulty.

No Sophistication

"There's less sophistication in these western
players," Edwards says, "than you'll find in
stars of other types of pictures and you usually
can count on them to handle themselves well
in public appearances."

But the majority of publicists usually don't
put all their eggs in one basket and neither
does Edwards.

The "personal appearance" angle can be car-
ried further. Edwards turns to the radio. Re-
public stars appear on the air with regular
radio programs as guest stars and do their stint
of entertainment to reach an audience which
they may not have reached before.

And since advertising for westerns can't be
budgeted with the prodigality that might be
going into the super-super, with its super-super

expense in production, other ways have to be
found to call the star and his picture to the
attention of the nation.

One way used at Republic is publicity from
the time the picture goes into production in an
effort to saturate the fan magazines and the
s>ndicated columns. Another is advertising-
tie-ins.

The publicity route, according to Edwards, is
excellent since moviegoers seem to be avid
readers of the syndicated columnists, and fan
magazines are finding that western stars and
their horses are not only photogenic, but have
reader interest. Through these two routes, pre-
selling of the picture can be carried out.

1 he advertising tie-in follows through. Here
Republic is as careful as a mother with marriage-
able daughters. None of their straight-shooting,
straight-living western stars who prove in the
closing reels that virtue is triumphant and vice
a bullet-perforated figure in the desert sand
or the saw-dusted floor, can be tied-in with
what many folk consider the baleful practice of
cigaret-smoking. Neither can they be men of
distinction with a glass in hand, nor can they
proclaim to the bus-riding straphanger, that
they prefer a certain type of beer which, through
no fault of its brewmaster, may have given a
few of the straphangers a case of diarrhea.

Oats

But they can tell the world what their favor-
ite breakfast food is and one of the largest
cereal manufacturers, with heavy budgets in
car cards, billboards, magazine and newspaper
advertising, is not loath to have the smiling,
sombreroed countenance of Roy Rogers and
other Republic stars indicate that they, like
their ever-faithful horses, eat oats and like 'em.

However, Republic has other pictures than
westerns to market. It is in this field that
Edwards believes a certain amount of coopera-
tive advertising does the job. Radio is moving
up in the cooperative field lately, Edwards notes,
through the use of spots, and paper on the
walls and on the billboards is also a decided
asset.

"We furnish the paper if the exhibitor will
pay the cost of posting," Edwards says. All
types of advertising have their uses, he believes,
though the newspaper is still king.

What's more, Edwards is not sure that a time
lag between first key-runs and later neighbor-
hood dates hurts. First he is convinced that a
subsequent-run theatre of any standing has a
fairly regular audience potential which the
theatre has built up and which looks to the
theatre for a high-type of entertainment.

House Rep Counts

"In subsequent-runs you have the reputation
of the house plus the character of the enter-
tainment" to attract the audiences, he reasons.
"I don't think you have to worry too much
about lags . . . some people go to the neighbor-
hood theatre because they can't afford the
higher prices."

He believes further that the send-off the
picture got on its kev-run builds uo public

SHOWMEN'S TRADE REVIEW, December 18, 1948

Petrillo Doesn't Know

James Caesar Petrillo, president of the
American Federation of Musicians, de-
clared Tuesday he did not know wnether
his union would attempt to extend its
royalty collections for a free concert
fund to the movie industry under the
terms of forthcoming contract.

The musicians' chief made this statement
at a press conference in New York called
to announce the formal signing of an
agreement with the recording companies
whereby a percentage of all record sales
is paid into a union fund which then
employs musicians to give concerts for
hospitals, educational purposes, etc. The
contract signing had been delayed until
the Justice Department ruled on its le-
gality. The transcription companies are
expected to sign, according to Petrillo,
"shortly."

The union fund for these free concerts
had at one time reached $4 million and
Petrillo estimated that there was still
$1,250,000 remaining.

interest and that with this as a starter, the neigh-
borhood house can whet the interest of its audi-
ences again when the picture is ready for show-
ing there.

Edwards is also hopeful of the future.

Theatremen around the country are starting
to apply more pressure to the selling of pic-
tures than they have in the past few years," he
declares. "I think they realize they have to do
it and I think they're doing a wonderful job."

This job, he says, consists of tapping new
sources of cooperation such as film clubs and
Parent-Teacher Associations.

* * *

(Editor's Note -.—This is the sixth of a series.
Another article will appear in an early issue.)

Warner Bros. Drop
Co-op Advertising

Warner Bros, this week was reliably reported
to have decided to drop all co-operative adver-
tising in which it shared with exhibitors a por-
tion of newspaper advertising on its pictures.

The move, intended to save from $500,000 to
$600,000 a year, was described as "generally"
true. There may be exceptions on some of the
larger pictures, it was indicated from semi-
official sources, but on the whole, even Warner
circuit houses will pay the full freight on future
advertising.

Eagle Lion Sets

16 for Release by April

Eagle Lion will release 16 features plus two
Walter Wanger productions by the end of
April, Distribution Vice-President William J.
Heineman announced this week. Included in
the releases are "He Walked by Night" and
"Red Stallion in the Rockies" for January;
"Alice in Wonderland" and "Reign of Terror"
for February; "Tulsa" for March, and "The
Big Cat," "Scott of the Antarctic" for April.

MGM Sales Force
To Look at New Films

MGM will summon its entire field sales force
down to branch managers in Hollywood Feb.
6-12 to look over forthcoming product in ad-
vance of general release, Vice-President and
General Sales Manager William F. Rodgers
announced this week. Approximately 15 pic-
tures are to be screened.

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NEW BOX OFFICE
HISTORY WRITTEN as
public demand for re-
served seats makes
necessary engagement
of the second Times
Square Theatre, where
"Joan" will run on
two-a-day basis at
TOP ROAD SHOW
SCALE!

This IN ADDITION to

the continuing fabu-
lous World Premiere
engagement at the
Victoria, where
7-shows-daily,
continuous-per-
formance grosses
are piling up that
look almost im-
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SHOWMEN'S TRADE REVIEW, December 18, 1948

Puppets Will Sing Wagner
If Lou Bunin Gets His Way

To Lou Bunin, puppets are movie actors who
can do things real-life actors can't — if the cam-
era helps them. In fact, Bunin, a former sculp-
tor, believes this so strongly that he plans in
the future to bring Wagner's "Ring" operas to
the screen in a three-hour shortened version
where puppet dragons will blow flame while in-
visible human bassos bellow and dainty puppet
Rhine maidens will swim naturally instead of
beings suspended on piano wire as are their
human counterparts in the Met productions
of the 'opera.

And that, Bunin, whose "Alice in Wonder-
land" Eagle Lion will release in February, says
is only part of the plans he had in mind when
he first started to think of puppets as screen
actors. He's fascinated with the techniques he
developed for "Alice" and while he bluntly
states that technique without a story will pro-
duce a flop, he still thinks he has a new way
of telling stories, and that he will with time
find newer ones.

Common Sense

For to Bunin the old story about Mohammed
going to the mountain if the mountain won't
come to Mohammed is just common sense. When
he planned to make "Alice," he found he could
get no color film commitments in the United
States. So he went to Paris with a crew of
73 where he utilized an Ansco processing lab-
oratory which the Germans left behind when
they got out fast-like toward the end of the
war.

When he started to make Alice he found he
would have to get perfect registry of the puppet
characters, — some six to eight inches high —
with the life-size "Alice" of Carol Marsh. So
he persuaded DeVry to adapt one of its cameras.

The adaptation provides a bi-pack setup
whereby the Alice sequences are photographed
separately. Then they are run through the
DeVry camera along with a roll of raw stock.
The adaptation permits the Alice sequences,
developed, to be viewed through a prism and
compared to the puppets about to be photo-
graphed. In that way proper proportion and
proper registry are possible.

The doing it though was something else.
Bunin's puppets are pliable, plastic characters
representing some 128 roles. They are not
controlled by wires, like the more conventional
puppet. But each movement — whether it be
the lift of a foot or the lift of an eyebrow, has
to be set by the hand of a technician. The cam-
era shoots one movement, stops, then the tech-
nician, arranges another position, and the camera
shoots again.

Shoot Three Times

This stop-camera technique also introduces
another problem since it is practically still pho-
tography. While the live scenes of "Alice" are
shot on monopack Ansco which is coated with
several layers of varying emulsion which are
sensitive to different colors, the puppet scenes
have to be shot three times — once for each of
the primary colors.

When the final print is developed, the puppet
scenes and the Alice scenes are matched up
frame for frame.

Bunin went to France to get color film. But
it's not likely he'll produce abroad again. First,
he had to use facilities in England and in Paris

as well as on the Riviera. As to the Riviera,
on this subject Bunin has some decided opinions.
He was told there were only nine sunless days
in that paradise. But when the Alice company
showed up, they found they had only nine good
days.

The Paris end of the production was slowed
down by the varying value of the franc, which
kept the hired help in a dither, the lack of elec-
tricity, and the fact that the company had ac-
tually to indulge in barter because the canny
Frenchmen were not so anxious to get francs.
On one occasion Bunin, who had taken along
20 tons of equipment, including library pastes,
had to send trucks out into the country to
round up a load of potatoes which was ex-
changed for a load of cement.

In England where the scoring was done, the
Royal Philharmonic orchestra had to be paid
after each day's work, which is a union rule and
not an indication of what English musicians
think of the American film industry's stability.

Here Bunin was buying sterling with francs
advanced him by the semi-government Union
General Cinematographique, which has an in-
terest in "Alice" by way of loans. But one day
the Bank of England told him : "As an Ameri-
can you must buy sterling with dollars ; you
can't buy it with French francs." So it took a
little diplomatic action to get that done and
Bunin brought in a French and an English
version of "Alice" for about $1,500,000.

Plan 4 Unions
Merger for Video

Merger of Actors Equity, the American Fed-
eration of Radio Artists, the American Guild
of Musical Artists and Chorus Equity into one
union which would form a partnership with the
Screen Actors Guild to cover the television field,
will be submitted to the governing boards of
participating unions shortly, it was revealed in
Hollywood this week.

The proposed merger of the unions in the
east would also require approval of the Ameri-
can Federation of Labor and the Associated
Actors and Artistes of America.

According to the plan Equity, Afra, Agma
and Chorus Equity would put $100,000 into the
partnership if the merger goes through and
Sag would put up another $100,000 for im-
mediate use in the organization and administra-
tion of the video field. The American Guild of
Variety Artists would also be invited to par-
ticipate and the partnership would pass on
collective bargaining contracts in television.

Walsh on Coast
For Pension Talks

Richard Walsh, president of the International
Alliance of Theatrical Stage Employes, arrived
in Hollywood this week to discuss a pension
plan with studios for members of his union.
Wages are also to be discussed.

Ellis Quits UA

United Artists New York District Manager
Jack Ellis will resign effective Jan. 1, at which
time he will announce his future plans, he said
this week.

St. Louis Drops Tax

St. Louis' Board of Aldermen this week
unanimously voted to repeal the city's
five per cent tax on amusement admis-
sions and sent a bill revoking the tax to
Mayor Aloys P. Kaufmann for signature.
Mayor Kaufmann, who had originally
been opposed to repeal, indicated he
would approve the tax revocation.

Carolina Theatre
Sues Kincey

Suit charging monopoly under the anti-trust
laws which deprived the Center Theatre, Char-
lotte, N. C, of "suitable and attractive product"
was filed by that theatre in federal court at
Shelby, N. C, last week against the Charlotte
Amusement Company, the Strand Theatre Com-
pany and H. F. Kincey, operators of the Broad-
way, Imperial and Carolina Theatres.

Preliminary hearings were set for Dec. 20.
The suit charges that the defendants, as mem-
ber of the Paramount-affiliated Wilby-Kincey
chain, had buying power exceeding that of the
Center and that other distributors went along
with Paramount in discriminating against the
Center in licensing product.

The complaint, charged that the Kincey the-
atres frequently advertised films before they
were trade-shown for the Center, and that the
Imperial and Broadway, though older theatres
than the Center, got the cream of available
product.

The suit estimates damages at $250,000. but
asks no specific amount because further dam-
ages are expected to accrue before settlement.
It requests that Kincey be ordered to divorce
his Paramount affiliation within three months
of the final decree and asks for an interim in-
junction to prevent the defendants from de-
priving the Center of product.

Mesa Theatre Sues
Nace, 10 Distributors

Wayne Phelps, owner of the Times Theatre
at Mesa, Ariz., has filed suit against the Harry
L. Nace Theatres and 10 distributors under the
anti-trust laws, charging conspiracy to prevent
him "from showing first-run movies" and asking
triple damages amounting to $144,000.

Other defendants are Paramount, Warner
Bros., RKO, 20th Century-Fox, Loew's
(MGM), Columbia, Universal, United Artists,
Eagle Lion and Republic.

Freeman Heads
Advisory Committee

Paramount's Y. Frank Freeman has been
named chairman of the Production Advisory
Committee for the Academy of Motion Picture
Arts and Sciences, it was announced this week.
Five new members appointed to the committee
are George Murphy of the Screen Actors Guild ;
Valentine Davies and Richard Murphy of the
Screen Writers Guild; Jack Hively of the
Screen Directors Guild and Gunther Lessing
of the Society of Independent Motion Picture
Producers. The committee will meet Dec. 22.

RKO Loss Reported
At $356,024

RKO' s consolidated net loss for the first nine
months of 1948 was $356,024 after taxes. This
compares with a net profit for the first nine
months of 1947 which amounted to $6,896,631.

With Your Copy of
Next Week's Issue

Leaders of the Motion Picture Industry

SHOWMENS TRADE REVIEW, December 18, 1948

9

Seven States Pay Exhibitors
To Collect Admission Taxes

Seven of the 18 states which have taxes on
motion picture theatre admissions allow the ex-
hibitor to retain a percentage of the tax to re-
imburse him for the cost of handling the levy,
but even this concession doesn't make the ex-
hibitor happy, a survey conducted by Show-
men's Trade Review reveals.

Different Ideas

These seven states have different ideas as to
what amount the exhibitor should keep for his
trouble, their tax officials reveal, and they range
from Alabama, Missouri and Oklahoma, which
permit the exhibitor to retain three per cent of
the total of his state box-office takes, to Arkan-
sas, which allows two per cent, Utah, which
allows five per cent but ties it in with a rider
that the maximum keep for the exhibitor shall
be $100 a year, and Mississippi.

The snag is in all instances that the exhibitor
would rather be free of the tax, because it is a
10-to-one shot he could get the full amount of
the tax anyway in admissions. As a matter of
fact though the tax is theoretically passed on
to the customer where it is so required by the
law and even where it is not, the tax actually
serves as a ceiling on admissions and requires
readjustment of the scale. Furthermore, the
amount which these states allow the exhibitor
to keep is often felt insufficient for the amount
of time spent in handling the tax monies and
filling out records.

At present Alabama, Arizona, Arkansas,
Iowa, Kentucky, Louisiana, Maryland, Missis-
sippi, Missouri, Montana, North Dakota, Okla-
v homa, South Dakota, Tennessee, Texas, Utah,
West Virginia and Wyoming, all have state
box-office taxes. Ohio had such a tax but
repealed it in 1947 to give certain chartered
communities within its boundaries the right to
levy a tax if they wished, a move which was
promptly accepted by many a city government.

Alabama, Arizona, Iowa, Oklahoma, North
Dakota and South Dakota, Utah, all have taxes
of two per cent on their admissions. Texas
takes one per cent on each dime of admission
over 51 cents. Mississippi has a tax of one
cent on each dime over 26 cents and half a cent
on each dime under 26 cents. Tennessee has
a three per cent tax. Louisiana has a sliding
scale ranging from one per cent on admissions
of 25 cents to 20 cents on admissions over $9.67.
Montana has a flat gross receipts tax of
cents on grosses exceeding $1,000 a year.

On the Chin

While exhibitors in the main have taken it on
the chin in their fight against state taxes they
have met with some success apparently in the
majority of instances by having the law written
so that the tax is passed on to the ticket pur-
chasers.

In Alabama, Arkansas, Louisiana, Mississippi,
Missouri, North Dakota, Oklahoma, Texas and
Wyoming it is against the law for the exhibitor
to assume the tax. In Arizona, Montana and
South Dakota, it is up to the exhibitor to de-
cide whether he will pass on the tax or not.
Montana, of course, has the flat gross receipts
tax of \y& cents on grosses over $3,000 a year.
Iowa allows the exhibitor to charge flat rate
including federal and state taxes.

Exemptions

Eleven of the 18 taxing states have exemp-
tions for charitable institutions, church, school

events, etc. In Arkansas certain charitable
events only are exempted. In Arizona, Iowa,
Maryland, Mississippi, Missouri, Montana,
Texas and Utah, churches and charitable events
are exempted. Kentucky exempts churches, ath-
letic contests and any event "in which 75 per
cent of the receipts go to a religious, charitable
or educational purpose." North Dakota in
events except state and county fairs.

Alabama, Louisiana, Oklahoma, South Da-
kota, Tennessee and Wyoming have no ex-
emptions.

The following states have laws enabling com-
munities within their boundaries to collect a
separate tax on admissions, within certain limita-
tions :

No Tax

Alabama, California (charter cities have free-
dom to enact such taxes), Colorado ("Various
Cities are empowered by their charter to levy
taxes but none have set one up so far"), Louisi-
ana (city of New Orleans only), Maryland,
New Jersey (for fourth class cities), New
York (counties and cities in some instances),
Washington (with one cent for each 20 cents
admission), West Virginia.

A poll of state officials indicates that the box-
office tax is a popular tax as far as they are
concerned. They all made the point in reply
to queries that the tax could be collected with
the tax machinery that existed before the box-
office levies were passed or with very little addi-
tional help or expense.

( Continued from Page 5 )
which he declared to be necessary. He predicted
continued action against monopolistic set-ups,
stating that insofar as he was concerned :

"I don't want any advantage left at all. I
want equal opportunity."

Asked if the Society considered that the Mo-
tion Picture Export Association was not work-
ing in the best interests of all the field, he
parried the question and replied that he judged
from what he had heard that SIMPP members
thought governments abroad believed the MPEA
represented the entire industry and not just an
important portion of it.

His policy in the foreign situation, he said,
would be to go to the Government.

"It does seem to me," he remarked, "that we
would be in a stronger position if we would go
through the state department and get the mat-
ter on a Governmental level."

"I think," he continued, "our Government has
a direct interest in representing our business
people."

American pictures playing abroad, he said,
were the best way of selling the United States
and its life.

The new SIMPP chief believes in cooperat-
ing with television but has no fear of it.

"If television," he said, "does a better job
than the movies, then maybe the people will
see television, but I think the movies on the long
pull can do a better job.

"I am one also who believes there is a great
future for this business."

Arnall in New York expressed a desire to

To Conciliate

The Theatre Owners of America
Thursday extended its regional concilia-
tion plan to the Boston territory, TOA
President Arthur Lockwood announced.

TOA Member Harold E. Stoneman is
chairman of the board which consists of
Allied's Stanley Sumners and Louis
Richmond, who is unaffiliated.

Alternates are Max L. Levenson,
Daniel Finn, Theodore Fleischer, Larry
Herman, Louis M. Gordon, Nathan Eis-
ner, Lawrence G. Laskey.

MGM First Studio
To Process Color Film

What promises to be the first project by which
a studio will develop its own color prints was
under way this week at MGM as a result of an
agreement between that company and Ansco
color.

MGM, which plans to be in a position to
develop at least 20 of its pictures in this par-
ticular color process by the end of next year,
reportedly has purchased a large amount of
equipment for that purpose and has established
its own color processing and printing labora-
tories.

This step is an innovation in production, for
up to now all processing on color film has been
done by the laboratories of the processes used.

Chalif Joins UA

Selmer Chalif, former general manager of
Mary Pickford's film interests and production
manager for Comet, joined United Artists this
week as an executive whose job it will be pri-
marily to get new product.

cooperate with the Motion Picture Association
of America, and praised its President Eric
Johnston. However, his announced program is
bound to run counter to the interests of the
MPAA's major members and it is doubtful if
Johnston will accept Arnall's invitation to de-
fend, if he wants to . . . monopolistic practices.

The new SIMPP president avoided several
trade questions on the ground that he was not
familiar enough with the subjects at the moment.

One of these was why the Society had waited
till Wednesday to deny that it was a party to
the MPAA's Association of Motion Picture
Producers' agreement reached last November.
At the time the MPAA had decided that it
would hire no Communists and it would dis-
charge anyone who refused to answer a question
put to him by a congressional committee.

The MPAA in releasing the decision on the
agreement declared it had been concurred in by
Donald Nelson, then SIMPP President. SIMPP
made no comment and the impression that it
supported the move persisted.

Recently Gunther Lessing, SIMPP chairman,
denied the Society was any party to the agree-
ment as a result of a suit arising out of this
policy in which the plaintiff named SIMPP as
a defendant. Arnall fills the post left vacant by
Nelson's resignation. The new SIMPP chief
made headlines in the past when he partially
broke freight rate discrimination against the
south in a suit against the railroads. He also
changed Georgia's suffrage age to 18 so that
those "who fight can vote" and abolished his
state's chain gangs.

Arnall Is Named SIMPP President;
Pledges Fight Against Monopoly

10

SHOWMEN'S TRADE REVIEW, December 18, 1948

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases of Theatre Operation

The Brass Tacks of Efficient
Picture Theatre Management*

DID SANTA CALL AT YOUR THEATRE?

By Jack Jackson

With Christmas just around the corner and Santa Claus so close that I'll not get another
opportunity to swing my greeting mallet at the Yuletide gong before his arrival, I'm grabbing
this chance to beller MERRY CHRISTMAS to all ye faithful who have been sampling my sen-
tence stews these many weeks.

For a time I considered sending each of you a nice new television set but discarded the idea
when judgment dictated that these would only serve to foster dismal forebodings of added com-
petition which would be in direct conflict with my wishes of goodwill and cheer. All attempts to
inveigle an army of December Profit Gremlins to visit your box-offices proved futile. Seems
that they are dissatisfied with the reception most of you gave them during their long boom
days stay and that they don't like the way the favors they bestowed were dissipated by exhibitors
in general.

Sustained and strenuous consideration — influenced by financial circumstance wearing that time-
torn but ever convenient verbal mask, "The heart, not the hand, is the source of life's most
valued givings," brought forth this, my Christmas gift to STR's vast army of showmen readers :

A Long Search of Santa's Gift Shop

For Some Token to Send You,
Something 'Fine and Useful

Every day, the Whole Year Through;
Brought to Being a Heart-Bom Treasure

Valued Far 'hove Worldly Wares.
It's a Wish That Your Christmas Be Merry

And Your New Year Free From Cares.

That's from me to you Mr. Showman. And I DO mean you.

After writing those lines I feel like saddling up "Imagine," my swift-limbed dream steed, and
pay an hallucinatory visit to all of you. As Fred Allen said to Portland, "Shall we go?"

Remember, "Imagine" is all powerful. He's a blood relative of Pegasus of Greek Myth who
brought into being the Fount of the Muses. There's no hill too steep and no road too rutted
for him to negotiate. He can take you everywhere and show you everything if you just loose
the reins and give him his head. He's a combination of mental wizard and physical marvel capable
of erasing all past mistakes, foretelling the hazards that are impending and opening new wide
vistas of business procedures that lead to profit goals. You won't need spurs, since this is
purely a pleasure trip. Just sit comfortable and let's go.

Big Santa Claus on Marquee Getting Lots of Attention

Gee, don't you think that Mr. Do-It-Right has a swell looking front on his theatre? That spac-
ing of red and green globes among the whites on the marquee and soffit is just enough to lend
appropriate Christmas atmosphere without detracting from the visibility of the displays. That
big Santa on top of the marquee is sure getting a lot of attention from passersby. Notice how
even the truck drivers slow down and give it the double O. Let's go in and look over the lobby.

This is about as complete lobby coverage for Christmas as one could find anywhere. That
tree is just the right size for the space allotted and the color wheel makes those inexpensive
decorations fairly scintillate. I kinda like that idea of making the base look like a chimney. Makes
it look as though the tree were growing right out of a house top, and that brick-design tissue
paper is no more expensive than other colors. Just a matter of careful and thorough planning.
The festooning of the sidewalls, auditorium area ways, etc., has just the right color-mixing,
and the tinsel is all strung high enough to keep it out of reach of the mischieveous youngsters.
The placing of live greenery in the corners and niches is smart. Makes the place smell a little
woodsy, and anybody can tell from the fresh look that it's changed right frequently — doesn't
cost anything but a trip to the town outskirts to do that.

See that board advertising the week's events at the theatre? That's as fine a goodwill builder
as you'll see anyplace. Looks as though every clergymen in the community had been contacted to
hold daily morning services every day of the week preceding Christmas. And those kiddie
matinees Thursday, Friday and Saturday ; what a boon they'll be to the parents who are busy
with shopping chores of the kind they don't want the little folk to know anything about. The idea

of showing the complete list of activities on a
prominently displayed one-sheet makes every
patron conscious of the immense service the
theatre renders the community.

That stack of toys under the tree was col-
lected at Toy Matinees last week when kids
were admitted free if they brought one of their
discarded playthings. They'll all be turned over
to a local charity organization the day before
Christmas for distribution to the orphaned and
needy.

The show's just starting, let's take a look.
Holy Whiz, there can't be many merchants
around here missing from the list on that
Christmas Greeting trailer. Musta added a tidy
sum to receipts and will more than likely be
the difference in profit and loss during this week
of slow business. He sure uses a color wheel
to advantage to dress up the trailers and titles.
And the proscenium decorations are blended per-
fectly into that tissue paper lettered "Merry
Christmas" centered in the arch. Of course,
they've been flame-treated ! Any theatreman who
plans as carefully as Mr. Do-It-Right is sure
to see to details like that.

Well, one thing is certain : this theatre may
not chalk up a big profit but it's sure taking
advantage of the goodwill season to build plenty
of goodwill for itself. I'll bet it gets its full
share of whatever money is spent for amusement
in this vicinity during this week when Santa is
making such heavy drains on everybody's
pocketbook. Let's go look at Mr. Partway's
show shop.

Not bad, huh? Yet it's not anywhere near
what could have been done if more time had
been spent in planning and more care in execut-
ing. That Santa and sled on the marquee must
have cost a pretty penny, yet it's effect is only
so-so. A little cotton used for a base and a
sprinkling of metallics would have made it
impressive. They could have braced it better to
keep it from slanting so badly that it seems
about to topple. And a blue spot placed in each
of the four corners could have given an effect
that would have stopped the proverbial absent-
minded professor. A little framing would have
helped those expensive wreaths in the box-office
and glass door panels, too. As it is, they're not
centered, and the griminess of the glass de-
tracts seriously from the effect.

That immense tree in the lobby must have
been put up in a frightful hurry. The stand isn't
strong enough to keep it from slanting pre-
cariously; that loosely spread cotton around the
base doesn't cover the wood of the stand, and
those expensive electric light ornaments lose all
their effectiveness in this brightly lighted lobby.
If he'd carry out the effect by putting red and
{Continued on Page 12)

Team Attends En Masse

The attendance en masse of a football team
was of publicity value to Loew's State in Boston.
The Boston University players relaxed at the
movies the night before their game with Iowa
and posed for a photograph on the staircase
with petite Assistant Manager Olga Ann Bruno.

* This series copyrighted and must not be reproduced in part or whole without written permission
from Showmpn's Trade Review. Tnc.

Auction Aids P.A.L.

Manager Bernie Seiden of Century's Sunny-
side Theatre, Woodside, N. Y., held a public
auction on the theatre stage recently, netting
$250 for the Police Athletic League.

WL WE/0'-

a Dore Schary presentation

DON HARTMAN'S production

3

CO-STARRING

R K O
RADIO

FRANCHOT TONE • DIANA LYNN
BETSY DRAKE

and
introducing

with ALAN MOWBRAY • Produced, Directed and Co-written by DON HARTMAN

Screenplay Collaboration by Stephen Morehouse Avery

ttot^CAMtVve

.*udVe<*

° "

as

. v,t cot1"

feeVdj

12

SHOWMEN'S TRADE REVIEW, December 18, 1948

Jackson . . .

(Continued from Page 10)
green bulbs in the coves and put gelatin over
those spots that hit the display boards, this
place would have looked like a Santa Claus
dream. He sure wasn't pinching pennies when
he bought those decorations but, golly ! They
must have been put up by a nitwit. Too much
in one place, not enough in others ; no symmetry
of design. And most of those costly cardboard
color impress figures have been placed so low
they're already smeared, torn and defaced. I
like that electric lighted "Merry Christmas"
strung inside the candy case, but he sure missed
the boat when he forgot to put supplemental
decorations on the shelves and in the bottom.

Now when you get inside the auditorium you
can easily see where they could have put that
surfeit of lobby decorations to excellent use.
Notice there's not a sign of display material
affixed to the wall brackets, and that expensive
shadow box "Merry Christmas," centered on
the proscenium arch, looks mighty lonesome
without accompanying sidewall ornamentation.
A couple of those large Santa figures that are
all smeared up out there in the lobby would
sure help here.

Only Tenants Mentioned

Something must have interfered with Mr.
Partway's solicitation of neighbor merchants to
join in extending seasonal greetings, as only
the tenants of the building are mentioned. Maybe
that will make some of the others feel a little less
kindly toward cooperating on other theatre
activities but I suppose Mr. Partway can explain
it all right.

Most certainly he failed to talk with his
operator about the possibility of making use of
effect machines, spots, color wheels, etc., to
emphasize the Yuletide season. There's a heap
of costly special equipment in a swell theatre like
this that certainly could be used to advantage.

C'mon. Let's get over to Y. Bother's place.

Well, if Santa finds this place he'll have to
use a flashlight. There isn't a sign of Christmas
activity. That soffit hasn't been cleaned in
months and there are more dead than live bulbs.
Look at that attraction board. Every other
word has a missing letter and a lot of incorrect
spelling. Almost overlooked those dingy wreaths
in the box-office and on the doors and there is a
"Merry Christmas" streamer stretched across
the lobby. In fact you almost have to duck your
head to get under it. Did you ever see a more
carelessly kept lobby? All cluttered with pop-
corn boxes, candy wrappers and cigaret stubs.
Those urns are so full they're spilling over on
the carpet. And that candy stand and popcorn
machine ! It's a wonder the health inspector
doesn't get after him.

Here's Mr. Bother himself, let's see what's
wrong.

I'm Jack Jackson, Mr. Bother. I'm making
a mythical Christmas tour of theatres and, since
your operation exudes less seasonal cheer than
any yet visited, I wondered if you'd tell me the
reason.

"Sure! Sure — just a sekkunt till I slap that
brat crawling all over the water cooler. Y'see,
Mr. Jackson, I gotta lot to do around here and
the joint don't get the kind of customers that
appreciate Christmas fixins, so I figured 'why
bother?' I dug some stuff out of the store room
that we used a coupla years ago and decided to
make it do. Why bother with buying a lot of
new stuff and goin' to a lot of trouble for folks
that don't appreciate things? I did start to fix
up the lobby. Gotta mess of tinfoil and them
red and green streamer things that the porter'll
put up in the morning. Yeh, I tried to fix up a
Christmas Greeting trailer, but when I got to
thinking of the kind of fellers that run the dumps
around here 1 got to thinking 'why bother?'

Considerate

The ultimate in consideration by a the-
atre janitor is reported by the manager
of a San Francisco neighborhood the-
atre. As an exploitation stunt he had
placed a litter of white mice on display.
The mice quickly outgrew their useful-
ness and were creating an odor far from
pleasing. The manager ordered his as-
sistant to release the mice, but every
morning he kept finding them back in
their pen. Stormy sessions with his as-
sistant followed, but finally the manager
learned the cause : his conscientious mop-
and-broom man explained: "Sir, it nearly
took me three hours every morning to
find and catch your pets for you."

Uh-huh, I'm getting a Christmas tree. Not a
big one, just a little one that fits on a box behind
the candy stand. Why bother with one that'll
keep everybody busy fixin' light and trimmings?
The kids we get in here are all too smart. They
don't believe in Santy Claus ennyway, so, why
bother? Yu gotta go? Sure I unnerstan. Well,
s'long. Drop 'round agin sometime."

It's sure a relief to get away from a fellow
who has so little faith in his theatre, his cus-
tomers, his surroundings, his neighbors and him-
self as Y. Bother. Let's pay a visit to Miss
deBoat's establishment.

Good evening Miss deBoat, I'm — .

"Yes, yes, I know. You're that know-it-all
writer who spends his time telling everybody
how to run their theatres."

But Miss — .

"Don't vou start telling me. Let me tell you

that if you'd just spend one day in this mad-
house you'd be a lot more indulgent of the few
mistakes and now-and-then shortcomings of
theatre managers."

Yes, Miss deBoat but — .

."You don't need to say it. I look just awful.
I just haven't had time to powder my nose all
day, much less comb my hair. You just don't
know what I put up with trying to take care of
things around here. The kids drive me crazy.
If I ever had any idea about marriage this
theatre manager's job has knocked it completely
out of my head. And there are other things too.
Why last night a drunken bum got me in a
corner and if I hadn't screamed so loud every-
body in the theatre came a running there's no
telling what he'd have done to me. Of course
I'm going to decorate for Christmas. I've got
stuff in those packages behind the candy stand.
And there are some other things in the office,
to say nothing of a batch of things the home
office sent a month or more ago that is still back
stage unopened. Oh, my heavens, maybe you're
right. Perhaps there is a Christmas trailer in one
of those packages. I received two letters last
week asking about it. I'll go right back after
you leave and open the whole shebang. Then
tomorrow ; I'm taking a sedative tonight to quiet
my nerves — I've been shaking like an aspen
leaf ever since that drunk grabbed me — and to
cure a headache that's been with me for three
days. My back's been aching too — "

Sorry, Miss deBoat, that type rule waving
in our faces is signalling that it's time to quit,
so I'll have to be getting along.

Seriously, Mr. Showman, have I been in or
near your theatre on this mythical jaunt?

Merry Christmas, Everybody !

Basil Theatres at 25th Milestone as
Circuit Continues Expansion Program

CONSTANTINE BASIL

President

BASIL J. BASIL

Vice-President, General Manager

THEOPHILOS J. BASIL

Secretary -Treasurer

A typical American success story involving
four brothers reaches an eventful milestone this
month as Basil Enterprises, Inc., one of the most
important theatre chains in western New York
State, celebrates its Silver Anniversary.

Comprised of the Lafayette, recently re-
modeled Buffalo downtown theatre, as well as
the Genesee, Victoria, Jefferson, Broadway,
Roxy, Varsity and Apollo (all in Buffalo) ; the
Colvin in Kenmore and the LaSalle, State,
Rainbo and Capitol in Niagara Falls, the cir-
cuit was formed 25 years ago with the acquisi-
tion of the Clinton- Strand on Buffalo's east
side. The late Nicholas J. Basil headed the
circuit at that time. Constantine J. Basil is
president today, while Basil J. Basil serves as
vice-president and general manager, and The-
ophilos J. Basil is secretary-treasurer.

The Basils own all the buildings in which
their theatres are located. Largest is the 10-

story Lafayette Building, with offices above the
theatre. Newest are the Apollo in Buffalo and
the Colvin in Kenmore, identical in design and
construction except for the Colvin's cry-room,
parking lot and apartment occupied by Presi-
dent Basil. From the living room of his apart-
ment, the theatre executive has a clear view of
the Colvin screen.

At other times the Basils have had whole or
partial interests in the Linden, Central Park,
Hollywood, Century and Bailey theatres in
Buffalo ; the Ridge, Hollywood and Franklin
in Lackawanna, and the Riviera in North Tona-
wanda.

Special events celebrating the Silver Anni-
versary have been planned by each theatre man-
ager under the general direction of George H.
Mackehna, managing director ; Gerald M.
Westergren, assistant general manager, and V.
Spencer Balser, film purchasing- agent.

SHOWMEN'S TRADE REVIEW, December 18, 1948 13

The Box-Oitice Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

Manhattan Angel

Columbia Musical 66 mins.

AUDIENCE SLANT: (Family) Average
audiences should enjoy this pleasant little mu-
sical that features Gloria Jean and introduces
little Toni Harper, who scores with her sing-
ing.

BOX-OFFICE SLANT: Satisfactory as a
supporting feature on a double bill.

Cast: Gloria Jean, Ross Ford, Patricia White, Thur-
ston Hall, Alice Tyrrell, Benny Baker, Russell Hicks,
Fay Baker, Jimmy Lloyd, Toni Harper, Leonard Sues.
Credits: Producer, Sam Katzman. Director, Arthur
Dreifuss. Screenplay, Albert Derr. Original story,
George Plympton, Albert Derr. Photography, Ira H.
Morgan.

Plot: Gloria Jean and her fiance manage to
get an embittered old man of great wealth
to reconsider his decision to sell the place
where their youth center meets. Gloria Jean
does the principal conniving, ending with a
good job for herself and friend.

Comment: This is a pleasant little musical
that should please average audiences. Pro-
ducer Sam Katzman comes up with a new
discovery of note in little Toni Harper; this
nine-year-old entertainer delivers songs in
distinctive style and looks as cute as a but-
ton. The rest of the cast is adequate, includ-
ing Gloria Jean. The music is okay, especially
the already well-known numbers delivered
by little Miss Harper. "Manhattan Angel"
should prove satisfactory as a supporting
feature on a double bill.

An Old-Fashioned Girl

Eagle Lion Comedy-Drama-Music 82 mins.

AUDIENCE SLANT: (Family) Slow-
paced comedy-drama with music, in need of
cutting, this film holds interest mainly for
juveniles and those not too critical of their
screen fare.

BOX-OFFICE SLANT: Best adapted for
small towns and some suburban situations
where it will serve as the other half of a
dual bill. With careful exploitation and stress
on the name of Gloria Jean in a near-adult
role and on that of the original author, Louisa
M. Alcott, whose books are classics, the film
should have moderate success.

Cast: Gloria Jean, Jimmy Lydon, Frances Rafferty,
John Hubbard, Mary Eleanor Donahue, Irene Ryan,
Douglas Wood, Barbara Brier, Claire Whitney, Rose-
mary LaPlanche, Quenna Norla, Shirley Mills, Saundra
Berkova, Milton Kibbee. Credits: A Vinson Production
presented by Equity Pictures. Producer-director, Ar-
thur Dreifuss. Adapted from a novel by Louisa M.
Alcott by Dreifuss and McElbert Moore. Original
songs by Charles Previn and McElbert Moore; and by
Bobby Worth. Al Sendry and McElbert Moore. Pho-
tography, Philip Tannura.

Plot: A young girl from the country, earn-
ing her living in the Boston of 1870, is
snubbed by society, only to end happily with
the boy she loves.

Comment: Pretty slow-paced even for the
juveniles and less critical audiences to whom
it appears to be primarily directed, this pic-
ture is in need of the unsparing application
of the cutter's shears. Story is wholesomely
mid-Victorian and is jazzed up with original
songs and some classical selections to make
it a suitable addition to the regular feature in
Mnall towns and some suburban situations.
Gloria Jean, in a near-adult role, carries the

National Reviewing Committees'
Classifications

THE ACCUSED (Para.)

MATURE— National Board of Review.

CLASS A— SEC. 2— National Legion of Decency.

BLOOD ON THE MOON (RKO)

FAMILY — National Board of Review.

CLASS A— SEC. 2 — National Legion of Decency.

EVERY GIRL SHOULD BE MARRIED (RKO)

FAMILY — National Board of Review.

CLASS A — SEC. 2 — National Legion of Decency.

THE PLUNDERERS (Rep.

FAMILY — National Board of Review.

CLASS A — SEC. 2 — National Legion oi Decency.

ONE NIGHT WITH YOU (U-I)

FAMILY — National Board of Review.

CLASS A — SEC. 1 — National Legion of Decency.

story's burden on her young shoulders, and
gives the film most of its interest. She sings
with aplomb and skill. Jimmy Lydon is un-
happily cast as the boy, engaged to another,
with whom the country girl is in love. Fran-
ces Rafferty is attractive and makes her role
credible. Players giving adequate support are
John Hubbard, Mary Eleanor Donahue,
Douglas Wood, Claire Whitney and Milton
Kibbee. Direction lacks pace and sharpness.
The photography is adequate. Music, while
holding interest, seems dragged in to make
the film live up to its musical comedy classi-
fication.

Bad Men of Tombstone

Allied Artists Western Drama 75 mins.

AUDIENCE SLANT: (Family) This
western drama is jam-packed with action and
suspense to please not only the action fans
but others as well.

BOX-OFFICE SLANT: Should make
money. Certain to get very good word-of-
mouth.

Cast: Barry Sullivan, Marjorie Reynolds, Broderick
Crawford, Fortunio Bonanova, Guinn "Big Boy" Wil-
liams, John Kellogg, Mary Newton, Dennis Hoey,
Morris Ankrum, Robert H. Barrat, Louis Jean Heydt.
Credits: A King Bros. Production. Producers, Maurice
and Frank King. Director, Kurt Neumann. Assistant
to the producers, Arthur Gardner. Technical adviser,
Hyman King. Screenplay, Philip Yordan and Arthur
Strawn. Based on "Last of the Badmen" by Jay
Monaghan. Photography, Russell Harlan.

Plot: An itinerant cowpoke gets in with
a gang of desperadoes. One by one the gang
is eliminated, after pulling numerous raids.
Finally, our protagonist shoots the leader of
the gang when he tries to escape with the
hero's cut of the swag. However, our boy is
killed by townspeople because they think he
is a common horsethief.

Comment: This is a well-produced West-
ern drama that is jam-packed with action
and suspense. The King Brothers were wise
in limiting the running time to little more
than an hour, because they manage to get
the utmost out of the script. There just isn't
a dull moment, and even those who are not
particularly action fans will enjoy the film.
The cast has been wisely chosen, with Barry
Sullivan turning in a bang-up performance
as the hero. Broderick Crawford makes a
fine villain, and Fortunio Bonanova con-
tributes a sizable share as Crawford's aide.
Technical departments are above par, with
Roy Webb's musical score maintaining ex-
cellent background atmosphere throughout
the story. "Bad Men of Tombstone" should
make money.

Just William's Luck

United Artists Comedy 88 mins.

AUDIENCE SLANT: (Family This is an
English version of a juvenile "gang" or any
group of small-town youngsters. Not much
here for adults, but kids may be entertained
by the comedy twists.

BOX-OFFICE SLANT: May do all right
at kiddie matinees. Will need the support of
a strong American feature.

Cast: William Graham, Garry Marsh, Jane Welsh,
Hugh Cross, Kathleen Stuart, Leslie Bradley, A. E.
Matthews, Muriel Aked, Brian Roper, James Crabbe,
Brian Weske, Audrey Manning, Hy Hazell, and others.
Credits : An Alliance Film presented by A. R. Ship-
man and David Coplan. Produced by James A. Carter.
Directed by Val Guest. Screenplay by Val Guest,
based on characters created by Richmal Crompton.
Photography by Leslie Rowson.

Plot: Young William Graham, home from
school for the holidays, manages to upset his
entire family and cause a great deal of
trouble with his mischieveous deeds. While
carrying out one plan, that of haunting a
house, he and his gang manage to help the
police capture a band of fur thieves.

Comment: This film of an English juvenile
"gang" offers several amusing incidents and
complications which will appeal to kid pat-
trons at Saturday morning matinees, but is so
long and so detailed that it becomes tiring
to adults. The juvenile players have been
well trained and their acting often seems
spontaneous. William Graham, being
groomed for stardom, is not a youthful Fred-
die Bartholomew or Roddy McDowall, but he
does attain a naturalness that should get a
friendly reception from young America. The
clipped English speech is sometimes hard to
understand. To adults such things as plenty
of junior-size coats of armor in the manor
house to outfit the four juvenile haunters
appear ridiculous. Photography is good in
the main but not up to the American stand-
ard. Kiddie shows and second half of a dual
bill in small towns will be the exhibitors'
best bets on this picture.

Scott of the Antarctic

(Color by Technicolor)
(Reviewed at Royal Command Film
Performance, London)
Eagle Lion Drama 111 mins.

AUDIENCE SLANT: Magnificent, pains-
taking semi-documentary of Scott's ill-fated
expedition adheres religiously to fact, making
for sombre entertainment. Will appeal espe-
cially to better-class audiences.

BOX-OFFICE SLANT: Breathtakingly
beautiful Technicolor photography, natural
acting and a powerful story of man's battle
with the elements.

Cast: John Mills, Derek Bond, Harold Warrender,
James Robertson Justice, Reginald Beckwith and
others. Credits : Screenplay by Walter Meade and Ivor
Montagu. Associate producer, Sidney Cole. Directed
by Charles Frend. A Michael Balcon production pre-
sented by J. Arthur Rank. UK Distribution, GFD.

Plot: This is the story of Captain Scott's
ill-fated expedition to the South Pole, which
he reached with four companions, only to
find the Norwegian Amundsen had beaten
him to it. On the homeward trek, the weather
was unexpectedly severe. First to die was
(Continued on Page 16)

A Good Film. The
bored, but will go
In Trucolor and s
sagebrushers.
Old West Roars in
and exciting. True
succeeds in making
A Western With
shootin' action.
A wealth of glowin
wild west. Solid box

will yell. Grown-ups will try to look
it. DAILY MIRROR

ral notches above the general of
DAILY NEWS

\\er than Usual Western. Diverting
has a soft, natural quality which
jjple look human, world TELEGRAM
js. Plenty of ridin', fightin' and
JOURNAL AMERICAN
>r sparks this novel story of the
returns.

INDEPENDENT FILM JOURNAL
;rb horsemanship, outlaws, cow-
Sioux Indians on the warpath,
ier in the early days of the
story twists and a good cast.

DAILY VARIETY
||n. Belongs in the better western
THE EXHIBITOR

BIG ACTION-JAMMED WESTERN IN

Should draw well above average. film BULLETIN

Good Western melodrama, abounds in exciting action,
suspense, and thrills. HARRISON S REPORTS

A WESTERN THE AUDIENCE SHOULD GO FOR COM-
PLETELY: ONE FOR THE MONEY. film daily
Should bring them in right handily. Good, solid mer-
chandise. SHOWMEN'S TRADE REVIEW
Everything the sagebrush fan could possibly yearn for.
Amply qualified to carry the top side of almost any bill.

BOXOFFfCE

A lively Western, accentuating Trucolor.

MOTION PICTURE DAILY
Smash Oater. Epic-Type Western Act Entertainment.

HOLIVWOOD REPORTER
A Western formula on a large scale. Boxofflce attention
should be satisfactory. weekly variety

Lively pace necessary for a good Western.

MOTION PICTURE HERALD

iu"

THREE WEEKS AT BROADWAY'S
GOTHAM, NEW YORK

Th* ?

ROD CAMERON • ILONA MASSEY

and ADRIAN BOOTH • FORREST TUCKER

GEORGE CLEVELAND • GRANT WITHERS • TAYLOR HOLMES • PAUL

Screen Ploy by Ceroid Geraghly ond Gerald Adami • Based on on Origino' Sfory by Joftiei EoVard Gronl

Associate Producer and Director — JOSEPH KANE

16

SHOWMEN'S TRADE REVIEW, December 18, 1948

BOX-OFFICE SLANTS

Scolf of the Antarctic

(Continued from Page 13)
Petty Officer Evans to be followed soon by
Oates who walked out into the blizzard know-
ing his crippled condition made him a handi-
cap to his already tired companions. The
three survivors struggled on only to perish
a few miles from safety.

Comment: Sir Michael Balcon has pro-
duced as good a film as possible of this fa-
mous expedition, but the tragedies and dis-
appointments make for sombre entertain-
ment. He has striven painstakingly for au-
thenticity, and has presented a restrained,
straight-forward account rather than bow to
cinema conventions and dramatize. Director
Charles Frend tends to play down the inci-
dents and, consequently, the emotions are
not unduly stirred. Great care has been taken
in casting artists to look like the characters
they portray, and the performances are so
natural that the patron gets the impression he
is watching a documentary of the actual
event rather than a reconstruction. John
Mills is outstanding in the leading role. The
photography of Jack Cardiff, Osmond Bor-
radaile and Geoffrey Unsworth has a lyrical
beauty about it, and the many shots of the
ice fields, glaciers and Antarctic scenery will
be long remembered. This is Technicolor at
its best. "Scott of the Antarctic" is a re-
markably fine film which will appeal espe-
cially to better-class audiences.

Eagle With Two Heads

(French dialog-English titles)
Vog Film Co. Drama 91 mins.

AUDIENCE SLANT: (Adult) The typi-
cally Gallic plot, while not entirely plausible,
is so expertly fashioned and so capitally acted
that it will hold audience attention. Primary
appeal is to women but men will also be en-
tertained. Well-chosen English titles makes
the story entirely intelligible.

BOX-OFFICE SLANT: First-rate fare
for the "art" and foreign-language theatres,
the film is worthy of dualling with a Holly-
wood picture in first- and subsequent-runs in
the larger cities. Not likely to draw in small-
town and rural areas.

Cast: Edwige Feuillere, Sylvia Monfort, Jean Marais,
Jean Dubucourt, Jacques Varennes, Abdallah, Gilles
Queant, Maurice Nasil, Edward Stirling and others.
Credits: Produced by Georges Danciger and Alexandre
Mnouchkine. Scenario, adaptation and direction by Jean
Cocteau. Incidental music by Georges Auriac. Photog-
raphy by Christian Matras.

Plot: A queen, mourning for 10 years the
assassination of her husband on her wedding
night, gives a ball on the anniversary of his
death. Instead of attending it herself, she
dines in her room with the phantom of the
dead king. An anarchist, closely resembling
the king, who has villified the queen in poems,
comes to the castle to assassinate her.
Wounded, he breaks into her room and faints.
She nurses him and they fall in love. To
avoid scandal and injury to her and to escape
the police, he takes poison, and the Queen
tricks and goads him into stabbing her to
death.

Comment: This is one of the best recent
French-language importations. While the
story is essentially artificial, it is so carefully
constructed and so superbly acted by Edwige
Feuillere and a competent cast that it holds
the interest and emotions of audiences in a

high state of tensity throughout. Miss
Feuillere is a beautiful and accomplished
actress, mistress of the moods and nuances
of the acting art, who makes her points so
deftly and naturally that a knowledge of
French is not necessary in order to follow
the story. Noel Meadow has provided clear
and concise English titles. Jean Marais as the
anarchist, hounded (unknown to him) by the
head of police to murder the Queen, well
trained and with masculine appeal, plays the
assassin-turned-lover in a manner to delight
the feminine sex. It comes well within mea-
suring distance of the performance of Miss
Feuillere. Jacques Varennes makes the police
chief human as well as poisonous. Commend-
able performances are given by Sylvia Mon-
fort as the police spy in the castle, and by
Jean Dubucourt and Edward Stirling.
Cocteau, who directed his adaptation of his
own play, shows a keen flair for timing and
pace that never lets the interest flag. The
oldtime costumes and settings are pictur-
esque. Properly exploited, with emphasis on
Miss Feuillere's standing as one of the best
of Continental actresses, on Cocteau's direc-
tion and on the emotional drama, the picture
is worthy of dualling with a Hollywood fea-
ture in first- and subsequent-runs in the
larger cities. Foreign-language houses should
"eat it up."

Marriage in the Shadows

(German Dialog — English Titles)
Gramercy Films Drama 89 mins.

AUDIENCE SLANT: (Adult) A poig-
nant, emotionally-stirring drama of the love
of a German actor and his Jewish actress-
wife under ever-increasing Nazi persecution.
Audiences cannot fail to be moved by the
drama and the excellence of the acting. A
knowledge of German is not necessary to fol-
low the story, as the English titles are
abundant and sufficiently explanatory.

BOX-OFFICE SLANT: A "must" for
most foreign-language houses and strong
enough to serve as the second feature with
a Hollywood production. Use Steppat's act-
ing will impress all who see the film and
marks her as a European star of the first
importance.

Cast: Use Steppat, Alfred Balthoff, Wili Prager,
Paul Klinger, Claus Holm, L. Firmans and others.
Credits: Production by DEFA. Directed by Kurt
Maetzig. Story by Hans Schweikart. Screenplay by
Maetzig. Photography by Friedl Behn-Grund and
Eugen Klargmann.

Plot: The story of two Berlin stage players
under the Nazis, married as the shadows be-
gan to lower over all Germany, and finally
ending in the death of both at the hands of
the Aryan husband when both face arrest and
deportation, if not worse.

Comment: Made by DEFA this year in
Berlin, this is a poignant and dramatic story
of mixed marriage under Nazi persecution.
Both players are favorites with the theatre-
going public, but the Jewish wife is forbid-
den to act any longer, the husband forced
into the army. The wife, left alone, is a vic-
tim of restrictions of all kinds, but after her
husband returns, he persuades her to attend
the opening night of his new film where she
is denounced as a Jewess to the Minister of
Propaganda. A friend in the Ministry, who
has tried to defend them, at last is forced to
ask the Aryan to divorce his Jewish wife to
save his own life and the friend's job. In-
stead, the husband returns home and places

poison in the coffee which both drink, the
husband first, and then the wife who has seen
him pour the poison into the pot. "Marriage
in the Shadows" is one of the best of German
films and is strong enough to be screened by
any foreign-language theatre and to serve as
part of a dual bill in English-speaking the-
atres. Use Steppat, as the Jewish wife, gives
an outstanding dramatic performance and
Paul Klinger, as the Aryan husband, is al-
ways forceful and convincing. Execellent
performances are given by others named in
the cast. Direction is competent, the pho-
tography good but not up to the American
standard of clarity and sharpness.

The Valiant Homhre

United Artists Western 60 mins.

AUDIENCE SLANT: (Family) Will
hold the delighted attention of youngsters
with its abundance of hard riding, fast shoot-
ing and its many rough-and-tumble fist
fights, and has much to recommend it to
adult western addicts.

BOX-OFFICE SLANT: A sure bet for
houses catering to the western trade and
will answer as the lower half of a double bill
in more pretentious theatres.

Cast: Duncan Renaldo. Leo Carrillo, John Litel,
Stanley Andrews, John James, Barbara Billingsley,
"Lasses" White and others. Credits: Executive Pro-
ducer, Philip N. Krasne. Associate Producer, Duncan
Renaldo. Directed by Wallace Fox. Original screen-
play by Adele Buffington based on the Cisco Kid
character created by O. Henry. Photography, Ernest
Miller.

Plot: The Cisco Kid and Pancho go to the
rescue of a young man who vanished just
after discovering a rich gold mine, and un-
veil the villain who holds him prisoner to
force him to disclose the location of the mine.
The villain is unmasked, defeated and the
young miner reunited with his sister. The
Cisco Kid and Pancho ride away.

Comment: Story averages up well with
the western-formula action drama and will
hold the delighted attention of the young-
sters, with much to commend it to the adult
western fans. There is hard riding, fast
shooting and rough-and-tumble fighting
enough to please the addicts. Outdoor Texas
scenes are picturesque. Duncan Renaldo as
the chivalrous Cisco Kid gives a smooth and
pleasing performance and Leo Carrillo enacts
Pancho with the dumbness and unconscious
humor the fans expect. John Litel a properly
kid-gloved villain, and Barbara Billingsley is
sufficiently waspish in voice and acting for
the 'Boston schoolmarm-sister. Direction is
fast-paced and the photography good. A sure
bet for houses catering to the western trade
and will answer as the lower half of a double
bill in more pretentious theatres.

Siren of Atlantis

United Artists Drama 75 mins.

AUDIENCE SLANT: (Family) Treated
as real adventure and romance rather than
the fantasy it is, this should appeal to movie-
goers whose credibilities are not taxed by
such treatment. It should attract the action
fans and those who can fancy believable that
which is not.

BOX-OFFICE SLANT: Correctly ex-
ploited in those situations where it is likely
to be most favorably received, it should bring
in good returns.

Cast: Maria Montez, Jean Pierre Aumont, Dennis
O'Keefe, Morris Carnovsky, Henry Daniell, Alexis
Minotis, John Sheldon, Russ Conklin, Alan Nixon,
Herman Boden, Margaret Martin, Milada Mladova.

SHOWMEN'S TRADE REVIEW, December 18, 1948

17

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Credits: Screenplay by Rowland Leigh and Robert
Lax. Additional dialog, Thomas Job. Based on the
novel. "L'Atlantida." by Pierre Benoit. Directed by
Gregg Tallas. Photography, Karl Struss. Original
Musical Score, Michel Michelet. Associate Producer.
Roman I. Pines.

Plot: Archaeologists unearth a lost conti-
nent ruled over by a beautiful queen who
makes these men fall in love with her while
holding them captive. When she tires of
them, she tosses them away to be encased
in solid gold and propped up as statues in
the palace corridor. Explorer Jean Pierre
Aumont tries to escape her spell, but instead
he kills his best friend for love of her.

Comment: "Siren of Atlantis" should ap-
peal to moviegoers whose credibilities are
not taxed by an imaginative tale treated as
real adventure and romance rather than the
fantasy it is. This story of a lost continent,
because of its treatment, should attract the
action fans and those who can fancy as be-
lievable that which is not. The screenplay is
reminiscent of the "Urubu" type of tale with
its barbaric characters, only in this case there
is a queenly siren ruling over the tribe. Jean
Pierre Aumont is the explorer who tries to
escape the wiles of the queen, Maria Montez,
but kills his best friend, Dennis O'Keefe, for
love of her. Most capable in supporting roles
are Henry Daniell, Morris Carnovsky and
John Sheldon. Producer Seymour Nebenzal
has given the picture all the exciting elements
necessary to sell it to followers of this type
of fare. For average audiences in average
situations "Siren of Atlantis" should prove
satisfactory; first-run audiences in metro-
politan centers may not take to it too readily.
Correctly exploited in those situations where
it is likely to be most favorably received, it
should bring in good returns.

Street Corner

Viro Pictures Drama 70 mins.

AUDIENCE SLANT: (Adult) A story of
the emotional perplexity of a 17-year-old girl
who faces motherhood because of her ig-
norance in sex matters. Told with forceful
and compelling earnestness by a physician,
it is an important lesson for parents who
have not instructed their children in sex, and
for teen-agers who have not received such
guidance.

BOX-OFFICE SLANT: Without blatant
appeal to sex curiosity, the picture should,
if advertised for what it is, attract sober-
mhided adults and teen-agers. Educational,
religious and medical leaders should be con-
tacted for cooperation.

Cast: Joseph Crehan, Marcia Mae Jones, John Truel,
Billie Jean Eberhart, John Duncan, Jean Fenwick, Don
Brodie, Gretl DuPont, Jan Sutton, Milton Ross, Jean
Andren, Stuart Holmes, Sam Ash, Eddie Gribbon,
Luella Bickmore, Dale Van Sickle. Credits: Directed
by Albert Kelley. Screenplay by Jack Jungmeyer,
based on an original story by Albert Kelley. Adapta-
tion by Edwin Roth. Produced by George McCall.
Photography by Virgil Miller.

Plot: A 17-year-old high school girl and
the college youth she loves fall victim to
their sex emotions, and soon after the youth
leaves for college the girl discovers she is
pregnant. She approaches her mother with
her problem but the parent ignores her. The
youth, hurrying home to marry her, is killed
in an accident. The girl goes to an abortion-
ist, and is saved from death by the family
physician-friend who chastises the parents
unmercifully for not having frankly discussed
sex matters with the child.

Comment: This is practically a sermon,
told principally from the point of view of
the family physician. It is an earnest and

serious warning against the dangers risked by
youths ignorant in matters of sex, a plea for
the enlightenment of adolescents and a call
for social and legal punishment of abortion-
ists. There is not a thing in the picture that
young people of sixteen and over should not
know, and if brought to their attention with-
out a smirk or innuendo it should prove
wholesome and educational. Photography
is competent if not always as clear as it
might be. "Street Corner" should be sold,
not as a sensational sex, sin and crime expose,
but as a clinical report on the dangers faced
by teen-agers deprived of sex knowledge. Ed-
ucational, religious and medical leaders
should be contacted for cooperation.

'Story' to Gottlieb

Alex Gottlieb has taken over production of
"The Washington Story" at Columbia, replac-
ing James Geller, who has left the studio. The
picture concerns the career of radio commentator
and newspaper columnist Drew Pearson. Gottlieb
was formerly a Warner Bros, producer.

M'Rae, Malone Get Top
Roles in WB Musical

Gordon MacRae and Dorothy Malone have
been set by Warner Bros, to play the top roles
in "Rise Above It," which has been scheduled
for spring production. The screenplay, a musical
version of "Brother Rat," was written by I. A.
L. Diamond from the play by Fred Finklehoffe
and John Monks, which Warners first filmed in
1938 with Eddie Albert in the leading role.

The picture will be produced by Jerry Wald,
and negotiations are under way to have Jule
Styne and Sammy Cahn write the musical score.

Joan Crawford to Make
Own Film for Columbia

Joan Crawford will make her first independent
production, "Miss O'Brien," for Columbia, with
Curtis Bernhardt directing. The picture is sched-
uled to start late in February or March. Miss
Crawford bought the factual story of a school
teacher from Warners. Her contract with that
studio permits her to make the outside film.

18

SHOWMEN'S TRADE REVIEW, December 18, 1948

Selling- the Picture

News and Ideas Concerning Profitable Advertising, Publicity and Exploitation

I.M.P.S. Clinic

Television and Advertising Films

[Members of I.M.P.S. through this latest poll,
report on telezision as it affects them in their
particular situations. While this new entertain-
ment source has not yet gained the upperhand in
popularity, results show that it is rapidly gain-
ing. Therefore, the final tabulation of answers
supplied to the STR questionnaire are worthy
of serious consideration by everyone in the
industry. On the question of ivhcther or not they
show advertising films, and if so, how many
per week, the members' replies show a definite
'trend tozvard this means of earning added reve-
nue for the theatre.]

Everybody has been talking about television.
The strides this new home entertainment device
has taken during the past few years has been
the cause for wide discussion in practically every
walk of life. Whereas one industry leader has
predicted a dire future for motion pictures if this
thing is not crushed as soon as possible, another
has urged the industry to welcome it with open
arms and put it to work for the good of motion
pictures. Still other opinions have been forth-
coming from various and sundry personalities
within and outside the industry.

But while all this talk has been going on,
exhibitors, for the most part, have remained
silent. Busy with the operation of their theatres
and not sufficiently in the overall national lime-
light to have their opinions, if, any, widely pub-
licized, they have gone on about their business
of providing entertainment for their patrons
and tackling this television problem as best they
could.

Few Headaches

Well, just how is video affecting the average
exhibitor? How has it hurt his attendance?
How many television sets are operating in his
community? For answers to these and other
questions, Showmen's Trade Review polled the
members of the Institute of Motion Picture
Showmanship (I.M.P.S.), and the replies of
those responding to the questionnaire indicate
that, as of the moment, few headaches have been
occasioned by the new device.

The poll reveals, however, that the use of
television is spreading throughout the country,
although it is also a fact that theatres most
affected are located in areas close to metropoli-
tan centers. Up to this time, 55 per cent of the
I.M.P.S. members polled report that television
is not operating in their communities. That's not
a very impressive advantage over the remaining
45 per cent. In fact, the result is so close that
one is forced to conclude that if the video pace
keeps up, it will be only a matter of months
before the affirmative 45 per cent will overtake
the negative 55 and widen the gap.

Bear in mind, too, that many of the members
reporting are from average communities — not
large cities where television networks are pretty
well established. There is, it is true, also metro-
politan area representation, but for an overall
analysis of the results, all areas must be con-
sidered, and the small situations are in the lineup
in estimable force. In this connection, one would
have thought, up to now, that while the cities
were television-conscious, the smaller situations
had yet to feel the effect of this new medium

because of 'the limit of its televising area. That
thought must be dispelled, for video is already
invading the so-called smaller areas and, with
the proposed extension of coaxial cables in the
near future, it seems likely to cover the entire
country within a relatively short time.

Those I.M.P.S. members who reported tele-
vision broadcasting (the minority 45 per cent)
were also asked how many stations reached their
communities. In most cases the number ranged
from one to seven, while one exhibitor put the
number at 13. Where the number was small, the
theatre was situated a considerable distance from
the nearest key city. The larger estimates came
from theatres either operating in key cities or
nearby.

To the question, "About how many television
sets are operating in your community" the high-
est estimate was 5,000 or more, which came from
Leonard Utecht of the Lake Theatre, Oak Park,
111. (near Chicago) and Paul W. Moore, of the
Paramount, Baltimore, Md. Showmen located
near New York, gave such answers as "plenty"
(Tony Lehmann, Paramount, Middletown) and
"impossible to figure" (Stanley Bernstein, Em-
bassy, Brooklyn). In practically all other situa-
tions reporting, there were guesses of from any-
where between two to 500. One member —
L. Anthony Churnetski, Woods Theatre, Chi-
cago— took occasion to point out that there were
sets in "almost every tavern." Where only a few
sets were reported, it was safe to assume that
these were operating in public establishments,
such as restaurants, night clubs, taverns, etc.,
although Bill Blank of the Majestic in Seymour,
Ind., definitely placed his two local sets in the
Elks Club and the Country Club.

Now comes the $64 question : "If television
is received in your community, is it hurting your
attendance?" Whether those who replied "no"
were reluctant to admit, even to themselves,
that their business had been affected, cannot be
ascertained by their reports. But, in the light
of the, answers given, television has not affected
theatre attendance in most situations. Seventy-
five per cent replied negatively to support that
conclusion.

Of the remaining 25 per cent who answered
{Continued on Page 20)

It's Featured

Most theatres advertise the name of
the picture and the stars on the mar-
quee, but not the Grant at Eveleth, Minn.
Its marquee reads: "Hot, Seasoned Pop
Corn on Sale Here."

Promotion Plans Set on
Five Coming U-I Films

Promotion plans on five of its forthcoming
releases were set by Universal-International last
week at a series of meetings held in New York.
Here from the coast conferring with President
Nate J. Blumberg, Vice-President and General
Sales Manager William A. Scully and Eastern
Director of Advertising and Publicity Maurice
A. Bergman, were National Advertising and
Publicity Director John Joseph and Coordinator
David Lipton. Advertising and promotion bud-
gets were set on the five films, which are sched-
uled to be released between now and next spring.

"Family Honeymoon," to premiere in January
at Radio City Music Hall, will be given a big
kick-off with a Family Honeymoon Week to
be tied-in with several national radio programs
in which contest winners will be awarded
"family honeymoon" trips to certain points.

Douglas Fairbanks, Jr., star of his own film,
"The O'Flynn," will attend the debut in Wash-
ington before an audience of government offi-
cials and navy "brass hats." He will also tour
10 cities in advance of the opening, meet the
press and radio commentators, make some per-
(Continued on Page 20)

'Command Decision' to
Premiere Xmas on Coast

MGM's "Command Decision," starring Clark
Gable, will have a simultaneous world premiere
at three west coast theatres starting Christmas
Day, it was announced in New York this week.
The three houses comprise the MGM unit of
the Fox West Coast circuit — the Egyptian, Los
Angeles and Wilshire in Los Angeles.

Showing of the film, based on the play by
William Wister Haines, makes "Command
Decision" eligible for the forthcoming Academy
awards.

THE SUBJECT IS SHOWMANSHIP. John Joseph (third from left), Universal-Inter-
national national advertising and publicity director, and Maurice Bergman, eastern adver-
tising and publicity director, sit at the head of the table as discussion of promotion plans
for forthcoming U-I releases carries through the luncheon hour. Participating in the New
York conferences were Eastern Publicity Manager Al Horwits and Studio Coordinator
of Advertising and Promotion David A. Lipton (at Joseph's right), Eastern Advertising
Manager Henry A. 'Hank' Linet, and Eastern Exploitation Manager Charles Simonelli.

bey that
That Wonderfu
in Seattle • Port
Louisville • Philade
Salt Lake City . .

ulse . . . that has showmen dating
Jrige" for their Biggest Holiday Time
arid • Akron • Wichita • Baltimore
ia • Milwaukee • Buffalo • Springfield
for that wonderful boxoffice surge

20

SHOWMEN'S TRADE REVIEW, December 18, 1948

WELL NOW, ISN'T THIS SOMETHING? Apparently this picture is supposed to tell its
own story, for details are lacking. But we'd guess that the high school band, with the cute
drum majorettes shown above, paraded to the Florida Theatre, Tallahassee, Fla. Prominent
in the parade was a large sign calling attention to Samuel Goldwyn's RKO Radio release, "A
Song Is Born," which stars Danny Kaye. The boys and girls in their uniforms make a
mighty attractive appearance, and Manager Bolicar Hyde deserves special credit for this
demonstration of showmanship.

I.M.P.S. Clinic

Television and Advertising Films

(Continued from Page 18)
"yes," all but one hewed to the negative line in
answering the next question, "Is this video com-
petition as strong when you show 'big' pictures
as when they are average?" Judging from the
overwhelming majority in this instance, it is
encouraging to learn that as long as Hollywood
produces quality product, the public will con-
tinue to go to the movies, television or no tele-
vision. To maintain this status, producers will
have to reckon with the improvement of tele-
vision programs — and they are improving.

What's The Verdict?

Now that the returns are all in, what is the
verdict? Well, for one thing, this poll has
proved that while television has not yet gained
the upperhand in public preference, this is by
no means a permanent situation. The very fact
that programs reach the cities, average com-
munities and small towns of 45 per cent of the
exhibitors questioned is ample proof, if any
were needed, that this thing is no flash in the
pan. Because it is on the way up, its backers
and proponents will exercise all the ingenuity at
their command in an offensive designed to attain
the highest popularity goal.

With the motion picture industry thus placed
on the defensive, it would appear from the final
tabulations that, while still on top, the industry
can maintain its position by continually striving

Reds Autograph Ball

"The Babe Ruth Story" was promoted
through a clever and "natural" stunt by
Manager Bud Sommers of the Madison,
Richmond, Ky. Sommers bought a base-
ball and sent it to the manager of the
Cincinnati Reds asking that it be auto-
graphed by all the Reds. It came back,
with the signatures, within 24 hours and
was placed in a glass jar in the lobby,
with details on how the ball would be
awarded to a boy or girl at a Saturday
matinee. A local Ford dealer bought
tickets for every member of the local
American Legion football squad, and the
sponsor of a soft ball league purchased
tickets for all teams in the league.

to improve the quality of its product and by
merchandising that product with vigorous show-
manship.

And, lest it be forgotten, the theatre itself as
an institution must be so attractive and inviting,
the hospitality of its staff so considerate of the
patron's comfort and well-being, and the general
atmosphere so conducive to complete relaxation
and enjoyment of the entertainment at hand,
that the natural impulse of the individual will be
to attend the movies as frequently as possible.

I.M.P.S. members were also polled on the
exhibition of advertising films, exclusive, of
course, of their own attraction trailers. The re-
sults reveal that the use of these films is on the
increase. Of those answering the question, "Do
you show paid advertising films?" only 57 per
cent replied in the negative. A decade or more
ago a similar poll in all likelihood would have
shown a much higher percentage of the nega-
tive majority.

Business Relationship

This difference of only seven per cent between
those who do and those who don't is so close as
to warrant the conjecture that, aside from being
the means of added revenue, these advertising
films have been perfected to the point where,
insteadof annoying the patron (as they were apt
to do in the early years of their exhibition), they
now serve to apprise him of products he may
well desire or need, and acquaint him with the
local merchants who offer those products for
sale. Then, too, there is a business relationship
established between the exhibitor and the mer-
chant that proves equally beneficial to both.

All of this, as stated before, is pure con-
jecture, based on the results of the poll. There
are different factors in different communities,
and only the exhibitor himself, through his
knowledge of his own situation, can determine
whether to utilize alvertising films or reject
them.

Most of those I.M.P.S. members who show
these films hold down the number to two each
week, while three per week and four per week
rank second and third, in that order. A few
exhibit five or six, and one disclosed that his
schedule called for nine films per week. Still
another shows only two per month.

I.M.RS. MEMBER TELLS:

Why I'm Glad I Got Lots of:
EXPERIENCE

By WALLACE R. COWEN

Warner Bros. Theatres, Salem, Ore.

[This is the tenth of a scries.}
It seems to me that the one job a fellow starts
with in show business is not so important to his
career as the experience in the several different
jobs he holds during his training period.

In training my own assistant managers I
believe that the young man should be acquainted
with, and proficient at, all the various jobs in
the theatre, insofar as this is possible.

In my own case I have ushered, taken tickets,
and changed marquees and fronts as well as
distributed posters as a member of the service
staff. As an assistant I was assigned actual
janitorial duties at several times in order to
become acquainted with good housekeeping
methods. Later I was put in a projection booth
and taught operating. I worked on the stage
crew, helped my manager write ads, laid out
front and lobby displays, did the weekly reports
and theatre accounting, and worked with mer-
chants on tieups. I even found myself doing some
booking.

By having my own assistants follow this same
procedure now, I have found that it is best not
only for the theatre but for the man as well. He
understands all departments but does not have
the point of view of only one department. He
understands from his experience that a success-
ful operation depends upon coordination and
cooperation of all departments, and because of
this training in all departments, he is better
able to accomplish this.

Promotion Plans Set On
Five Coming U-I Films

(Continued from Page 18)
sonal appearances and talk to civic club lun-
cheons on CARE and the United Nations, in
which he is active.

"The Life of Riley" will have a gala territorial
debut in the Cincinnati area, and arrangements
are being made with Proctor & Gamble, spon-
sors of the radio program on which the picture
is based, to have the premiere broadcast.

"City Across the River," formerly "Amboy
Dukes," will have simultaneous premieres in
New York, Washington, Detroit, Chicago arid
San Francisco, with Star Stephen McNally
making personal appearances.

A Texas territorial premiere, with gala star
trimmings, will usher in the Technicolor "Red
Canyon." Two of its three stars, Ann Blyth
and Howard Duff, as well as the horse, Black
Velvet, will tour the state, meet the press, ap-
pear on the radio and join such festivities as
are to be staged.

Sign 'Oscar' Petition

Patrons of the New York Rivoli who
think Olivia De Havilland's performance
in "The Snake Pit" should be awarded
an "Oscar" are being given a chance by
Managing Director Montague Salmon
to sign a petition to that effect. Thou-
sands are signing daily, Salmon states.
At the end of the film's run the giant
petition will be forwarded to the M. P.
Academy which makes the "Oscar"
awards.

Meanwhile, a cover story of Miss De
Havilland and "The Snake Pit" appeared
this week in Time magazine.

SHOWMEN'S TRADE REVIEW, December 18, 1948

21

GRIST foi the
SHOWMANSHIP MILL

Eagle Lion has allotted $600,000 as the initial
advertising and promotion appropriation for
four of its recently completed releases, Max E.
Youngstein, vice-president in charge of adver-
tising, publicity and exploitation, reported last
week on his return from the coast following
Hollywood conferences with EL President
Arthur B. Krim, Walter Wanger, Bryan Foy
and other producers. Pictures to benefit from
the promotion campaigns are : "He Walked by
Night," "Reign of Terror," "Tulsa" and "Red
Stallion in the Rockies."

* * *

Widespread distribution will be given by
Warner Bros, to a special four-page brochure
on its Technicolor aviation picture, "Fighter
Squadron," prepared by Newsweek Magazine.
In addition to an introduction by General Carl
Spaatz, now a Newsweek contributing editor,
the brochure carries a number of production
stills from the film, tieing in the story of the
fighter plane with the motion picture. Distribu-
tion of the brochure will include direct mailing
to Newsweek Club and Educational Bureau
lists, and thousands of schools, colleges and
libraries throughout the country.

* * *

MGM's London office has arranged a number
of national tieups for the British release of "This
Time for Keeps." Smith's Electric Clocks has
made a window card on the theme "An Unfor-
gettable gift — This TIME for Keeps," carrying
an illustration of Esther Williams and Johnnie
Johnston, available to all Smith's dealers. Ascot
Water Heaters provided all local showrooms
with 20x15 showcards reading "Hot Water for
Health and Beauty — This Time for Keeps."
Music stores have been provided by MGM with
20x5 window streamers for tieups on the re-
cordings from the picture.

World premiere of Pine-Thomas' Paramount
release, "El Paso" will be held at the Plaza
and Ellenay theatres in El Paso, Texas, on a
date to be announced. Several stars scheduled
to be present for the opening, including John
Payne, Gail Russell, Stirling Hayden, George
"Gabby" Hayes, Dick Foran and others, will
also make appearances at openings to follow in
San Antonio, Houston, Dallas, Fort Worth,
Oklahoma City and Tulsa.

* * *

A gala premiere in New York is planned for
James A. FitzPatrick's Traveltalk, "Mighty
Manhattan," which will be released next spring
as a two-reel subject. It's FitzPatrick's first
film made in New York.

* * *

In an exclusive film-radio tie-up Paramount
pictures will be publicized each week on the
new "Your Lucky Strike" program, broadcast
daily Monday through Friday over the CBS
network. The first picture to be exploited will be
"Miss Tatlock's Millions."

Poli Uses 20,000 Photos in
"Musketeers" Campaign

Twenty-thousand photos of the stars of
MGM's "The Three Musketeers" were given
away by Loew's Poli in Waterbury, Conn., with
guest tickets going to those fans who collected a
full set of five. Manager Robert Carney and
Assistant Manager Albert R. Lessow arranged
with a local department store to give away one
photo with each purchase. — HFD.

LET PUBLIC PARTICIPATE. That, be-
lieves Manager Reg Streeter of Warners'
Forum Theatre, Los Angeles, Calif., is one
of the best methods of advertising. Accord-
ingly, he set up a baseball diamond in the
lobby for Allied Artists' "The Babe Ruth
Story." There were spots marked single,
double, triple and home run. Patrons threw
darts. A hit in any one entitled the partici-
pant to either one, two or three passes, or
four, when the home run was scored.

'Pretty' Starts English
Baby-Minding Service

Baby sitting has been introduced in England
through 20th Century-Fox's "Sitting Pretty,"
though in Middleborough, where Manager John
Longbottom used it as a means of exploiting
that motion picture at the Odeon Theater, it is
called a "baby-minding" service. Longbottom ob-
tained baby watcher recruits through the co-
operation of the Women's Voluntary Service
followed up by an ad in the local newspaper.
Thirty women volunteered to sit with the babies
of families who wished to see the film at the
Odeon. A tieup was then effected with a taxi
company which gave free transportation to the
baby sitters to their charges and also to the
parents both to the theater and back home.

Offers Apt. Exchange
As Stunt for 'Peggy'

Some families who lived in small apartments
are probably now living in larger ones. And
some folk who could shoot deer without hitting
any one or any thing within the confines of their
large quarters may now be comfortably en-
sconced in a cozy little nest.

If this really happened, then the stunt put
on by Manager Howard Cohen of Century's
Midwood Theatre, Brooklyn, N. Y., proved
fruitful.

You see, Howard was soon to play 20th-Fox's
"Apartment for Peggy." Properly inspired, he
made this offer through the medium of a 40x60
display in his lobby :

"Century's Midwood is looking for an 'Apart-
ment for Peggy' and at the same time wishes
to serve the entire community. If you have a
small apartment and need a larger one, or if
you have a large apartment and need a smaller
one, and wish to make an exchange — write to
the manager of the Midwood. All letters re-
ceived will be turned over to the various parties
interested in making the changes."

All of this, of course, had to be done with
the landlord's permission in each case.

Thanksgiving Spooks
Given Special Slant

Manager Frank Love, Jr., of the Tallchief
Theatre in Fairfax, Okla., made the most of
Thanksgiving without a strictly topical film
offering. For a Wednesday midnight showing
only he brought in the horror-comedy picture,
"Abbott and Costello Meet Frankenstein." He
announced on an eight-foot sign in front of the
theatre and in illustrated newspaper ads that
"We had a few spooks left over from Hallowe'en
so we've coralled 'em all for our big Thanks-
giving eve midnight show."

NSS HOLIDAY SEASON DISPLAYS. National Screen Service is marketing for the holi-
day season appropriate displays designed for theatre lobby and foyer use. The Christmas
and New Year 40x60 cards, reproduced above, are colorful examples of this series, which also
includes 30x40s. The display pieces are prepared from the color-art process, some in silk
screen, and are claimed to be more colorful than for previous years.

22

SHOWMEN'S TRADE REVIEW, December 18, 1948

Money Dates for January

With less cash after holiday spending, moviegoers will be extra careful how they spend
their amusement dollars, and the exhibitor, in addition to booking the best films he can
get, will have to call upon his showmanship experience, aided by his imagination, in
using promotional ideas that will give many extra jingles to the cash register. Many
persons still have money to spend; it's the exhibitor's job to coax them into spending
it at the box-office.

SHOWMANSHIP SLANTS

Current Theatre Exploitation
Brieied Down to Basic Ideas

NEW YEAR'S DAY AND EVE. The kids are
home on holiday, wanting entertainment. Give them
a special kiddie morning matinee with an action
feature, comedy shorts and cartoons. With special
rates and promoted gifts, it should be easy to get
them to parade to the theatre. Adults, too, will be
out for a good time — high jinks at night clubs,
hotels and restaurants. Get them to top off the day
at a midnight show with a comedy full of "belly-
laughs," short comedies and "live" acts. Do not
sell tickets beyond theatre's capacity — that's a sure
way to generate illwill. Advertise the show as a
fun fest, but avoid anything that would offend pa-
trons on penalty of an unwanted kickback. Before
closing of public schools, a contest on when the
new year begins in various nations and the name
by which it is called, would yield publicity, with
suitable prizes. Ticket prizes should be honored
only before or after New Year's Day. Western
Union, always anxious for a share of holiday greet-
ings by telegraph, will generally be glad to tie up
with the exhibitor. By giving it trailer and lobby
publicity, W.U. should cooperate by printing the
title of the coming film, playdate and theatre on
telegram blanks, carry window displays of the same
information and banner it on messengers' bikes.
Provided it snows, a good ballyhoo is a snow man
in various sections of the city with sign carrying
theatre and film credits. Kids will be glad to build
the snow men, or the theatre staff may be put on
the job. A horse-drawn sleigh, with jingling bells,
properly bannered, always gets attention.

JAN. 1: Emancipation Proclamation, 1863. Having
it read from stage by an elocution pupil from a
public school, selected through a contest, is a stunt
that will get publicity. Promote a chief prize, with
others being tickets good later in the week. Post
a copy of the proclamation in the lobby. Brief ad-
dress on progress made by Negroes since their free-
ing is worth considering. Jan. 1 is also Good Neigh-
bor Day which might be combined with a plea for
tolerance.

JAN. 3 : Postal Savings Banks' 36th anniversary.
Most post offices have branches of the bank; if local
branch has quite a number of employes offer a spe-
cial rate for a postal party in return for bulletin
board credit at the post office. Newspapers would
run an item. Try to get an editor to conduct a
school essay contest on the various kinds of banks
in the country, from small town banks to the Fed-
eral Reserve System.

JAN. 7: First National Election in America, 1789.
Should be good for a school-newspaper tieup on
the origin and spread of free elections, the secret
ballot, voting machines, early restrictions on the
right of franchise and how they were lifted, ending
with the granting of the franchise to women.
Women's clubs and civic organizations should be
interested in this and perhaps sponsor it.

JAN. 9: First photographs (Daguerreotypes), 1839.
Arrange with photographers for a lobby display of
daguerreotypes, tintypes, and other photographs up
to and including color portraits (or reproductions
of color photos). Give those displaying such photos
proper credit; in return they should carry card on
theatre attraction. Try a press-school tieup on the
advancement of the art of photography (color por-
trait of the winner would be a suitable prize, free
tickets to others). Might arrange with a photogra-
pher to take pictures in the lobby.

JAN. 13: First Sunday School in America started
by Quakers in Philadelphia, 1791. Try Sunday
School superintendent and minister for a contest
among Sunday School pupils on the origin and
spread of Sunday Schools, with a fine Bible or
biblical concordance as prizes, plus tickets. It
should earn theatre more goodwill among the clergy-
men.

JAN. 13: Printers' Ink First Used in Philadelphia,
1804, by Jacob Johnston. The press should give
this a play as a ballyhoo for its own business and
supply copies of old issues, containing stories of
historical and spectacular interest, for a lobby dis-
play. If a contest is desirable, base it oh the
names of the first newspapers published in America
and of ranking newspapers of half a century ago
and today. Get a newspaper to sponsor it.

JAN. 15: First Locomotive Built in America, 1831.
If yours is a railroad town or a locomotive building
or assembly center, offer special rates for employes'
party. Employers might buy the tickets themselves
if approached from the angle of their known interest
in the welfare and recreation of their employes.
Worthwhile prizes should get school drawing teach-
er's consent for pupils to enter a contest for draw-
ings of an early or a modern locomotive.

JAN. 19: Gen. Robert E. Lee, born 1807. The
south observes his birthday as a holiday. Southern
theatres should display his portrait in lobby and
any documents concerning him that are obtainable.

JAN. 24: Gold Discovered in California, 1848. Ex-
hibitors that have luck with school essay contests
should try for one on famous gold rushes, famous

lodes, such as the Comstock Lode in California,
or the amount of gold in dollars produced by Cali-
fornia, Alaska or other countries. If gold nuggets
are obtainable display them in lobby. Banks in
mining towns might cooperate.

JAN. 24: Samuel F. B. Morse First Exhibited the
Telegraph in 1838. Try Western Union for a lobbfcr
display of transmission instruments, old and new,
with theatre and film mention on telegram blanks,
on cards in W.U. windows, and signs on messen-
gers' bikes.

JAN. 25 : Opening of Transcontinental Telephone
Service, 1915. Local telephone company should
sponsor a school essay contest on telephonic de-
velopment up to most modern methods — ship to
ship, land to ship, station to train, etc. Long-dis-
tance call might be first prize. Try it for a lobby
display. Offer rates for telephone employe parties.

JAN. 27: Thomas A. Edison patented the incandes-
cent lamp, 1880, which gives the exhibitor an "in"
to the local light and power company for a lobby
display and a contest on Edson's life, on the de-
velopment of lighting from a blazing bit of wood
to the wick in a saucer, kerosene lamps, gas lamps,
electric lamps, infra-red and ultra-violet lamps. Lamp
dealers and manufacturers of lighting equipment
should be approached for cooperation in displays
and contests. Theatre and feature should get mention
on light company's bills.

Special Observance Weeks

JAN. 14-31: March of Dimes. This is a great hu-
manitarian activity in which the industry has been
interested for many years as it provides help for
children stricken by poliomyelitis. Advertise it on
screen, in lobby, heralds, etc., whether or not you
take up collections, as most exhibitors will. Have
pretty girls attractively costumed to make the col-
lections. Plans should be laid well in advance.

JAN. 16-22. Printing Education Week. Here's one
of the best chances of the year to get extensive
newspaper cooperation by friendly and wide-awake
editors. Newspapers, commercial printers, printing
trade unions and dealers in types, inks, presses and
paper will all be benefited by cooperation in ob-
servance of the week and should observe it in some
manner. Contact them with suggestions on how the
exhibitor can help carry their message to the public
in return for their getting publicity for the theatre.
Printer doing most of the theatres printing jobs
certainly will be eager for a tieup. A lobby display
of printing accessories, with someone from a shop
to explain them, would interest many citizens.

JAN. 17-23. National Thrift Week. Merchant co-
operation is the thing to go after during this period;
to plan for well in advance and to work for hard
and intensively. Contact the biggest merchants for
tieups on their "early bird" reduced price sales
through co-op ads, window and interior displays,
Which should carry theatre, film and playdate credits
in return for theatre's trailer and lobby promotion
of their "specials." Offer them blocks of tickets at
reduced price which they give to customers spend-
ing a specified amount and more at their stores.
Banks should cooperate on the "start-a-savings-
account" angle, perhaps buying theatre tickets at
a reduced rate to give new depositors starting an
account with a specified minimum amount.

JAN. 30-FEB. 6, Youth Week. While only one
day of this period falls in January, the 30th being
a Sunday, groundwork for it should be laid well in
advance, and the promotion continued through the
February days. Women's clubs, civic organizations,
Parent-Teacher Associations, veterans' organizations,
police departments, political clubs, are all interested
in the education of youth, preparing them for the
duties that will face them in adulthood, lessening
juvenile delinquency, supplying them with clean
and wholesome entertainment and recreation. Stage
a special Saturday matinee — morning or afternoon
or both — sprinkling educational shorts among the
cartoons and short comedies in addition to an action
feature. Arrange for a prominent individual or two
to give brief talks on obeying the laws, respecting
property rights, etc. A stage show in which local
children participate will bring out their families,
relatives and friends. A midweek performance in
which Boy and Girl Scouts, school dramatic clubs
participate with drills, songs, dances and instru-
mental music will bring in extra cash. American
Legion might put on a drill. Army and Navy and
Air Force recruiting stations will cooperate on boys
past 17 joining up, getting a chance to see the world
and learn a trade.

Sectional Observances

Jan. 2: Georgia admitted to the union, 1788.

Jan. 4: Utah becomes a state, 1896.

Jan. 6: New Mexico wins statehood, 1912.

Jan. 9: Connecticut admitted to the Union, 1788.

Jan. 26: Michigan becomes a state, 1837.

Jan. 29: Kansas admitted as a state, 1861.

Ray Light, manager, Maryland Theatre,
Cumberland, Md., assisted by Harry D. Stearn,
held an advance screening of MGM's "The
Secret Land" for local Navy personnel, news-
papers, school officials and history pupils, vari-
ous groups and radio executives in advance who"
were asked to write their opinions of the Ant-
arctic saga for use in the theatre's ads. Opinion
cards were displayed in the lobby. Capt. Robert
Quackenbush, chief of staff with Admiral Byrd's
1947 expedition, aided the campaign through
a reception by the mayor, appearance at a
Kiwanis luncheon and at local high schools
with newspapers using photographs and stories.
Two of Byrd's dog teams were used to carry
Navy blowups and blowups from the film to
city hall square where they remained on exhibi-
tion, with theatre personnel distributing 4,000
heralds to the spectators. On Navy Day a down-
town parade was organized with two high school
bands, Navy personnel, Navy Mothers League,
American Legion and others participating.

Everett Callow, Warner publicity head in
Philadelphia, and Columbia Exploiteer Milt
Young induced the Traffic Board in that city to
relax its rule about not permitting signs to be
posted on electric light standards for the show-
ing of 'Walk a Crooked Mile" because of the
safety angle involved in the tie-in. A hundred
double-faced signs were posted throughout down-
town Philadelphia, proclaiming: "Stop! Look!
and Live !" followed by the film's title.

Frank Boyle, publicist, RKO Keith The-
atre, Lowell, Mass., got a new angle for a
newspaper-sponsored contest in his campaign
on "The Velvet Touch" through offering, in
the Sunday Telegram, four pairs of gloves to
the first four entrants whose hand tracings most
closely resembled the hands of Star Rosalind
Russell. The Telegram carried special art and
stories on the contest. Brockelman Bros, super-
market distributed 5,000 paper bags imprinted
with picture and theatre credits along with its
own advertising. Boyle also placed a photo-
graphic continuity of the film's story in an
entire window.

Dinner Table Display
Likened to Film Fare

An all-Italian film program was likened
graphically to a soup-to-nuts dinner by the
Center Theatre in Hartford, Conn. Manager
Michael E. Piccirillo set a table in front of
the theatre with "the works." Then with in-
dividual cards he likened the function of various
table items to points in his film program. A
larger sign above the table said, "All the neces-
sary ingredients have been poured into the
making of two of the best Italian pictures of
our time," and followed with some of the details.

Piccirillo distributed 2,000 heralds by mail,
by canvassers in Italian residential areas, via
Italian restaurants and in the theatre lobby. A
hundred postcards were sent to Italian families
outside of Hartford. Window cards were used
on the theatre's front doors. — HFD.

Bird Cage and Kitten

A novel ballyhoo for "Bring 'Em Back Alive"
was arranged by Manager Harvey Marmor of
the State, Cambridge, Md. He sent a boy
carrying a bird cage with a kitten through the
downtown streets at busy hours.

««<*•. The Top-Snw .. 'I

stiffing

TOM D'ANOREA
HENRY HULL

WITH THE FURY!
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THRILL-DEEP WITH TH

ADVENTURES OF THOSE

YANKEE-DOODLE

DAREDEVILS
WHO PAINT,
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directed by produced by

RAOUL WALSH • SEIDN 1.MIUER

8AIABAN K. KATZ

STATE LAKE

THIS IS THE
ADVERTISING
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24 SHOWMEN'S TRADE REVIEW, December 18, 1948

Regional Newsreel

News of Events and Personalities Reported by Correspondents Throughout the Nation

CHICAGO

The Variety Club of Illinois has elected the
following officers for 1949: Henri Elman, chief
barker ; Irving Mandel, first assistant chief
barker ; Nat Nathanson, second assistant ; John
Balaban, dough guy; Jim Booth, property mas-
ter ; Van Nomikos, sergeant-at-arms ; Canvass-
men, Harold Stevens, Manny Smerling, Ralph
Smitha, Van Nomikos, Harry Lustgarten, Tom
Gilliom ; national canvassmen, Walter Immer-
man, delegates, Irving Mandel and Henri Elman,
and alternates, Larry Berndael and Nat Nathan-
son.

Motion Picture Laboratory Technicians has
withdrawn from supervision of the Chicago Op-
erators Union and formed its own IATSE
Union 780, with Arthur Beeman, president and
business agent, and W. H. Strafford of the
Cameramen's Union as vice-president. Strafford
was given a gold life membership card.

Twentieth-Fox personnel was first to hold its
Christmas party at the Edgewater Beach Hotel.
Balaban and Katz Employes Ass'n elected Bill
Holden of the insurance department, president,
and Ted Regelin, Ralph McFarland and Lou
Udwin, vice-presidents. A daughter, their second
child, was born to William Picha, B&K poster
department, and his wife. A daughter, their first
child, was born to B&K Booker Sol Horwitz
and his wife. Their fourth child, Carole Anne,
was born to Marbro's Eugene DeGrazio and
wife. Rita Reed, daughter of Mrs. Mervyn
LeRoy, was married to Tommy Lynch. B&K
Secretary Esther Becker was married to Marvin
Stein. Chicago Theatre Cashier Portia Rabel
and Gateway Manager Carl Russell will say
"I do," Feb. 19.

Arthur Gould has resigned as an assistant to
Illinois Allied President Jack Kirsch to devote
his attention to his own circuit. Frank Flaherty
resigned as Columbia manager to operate the-
atres with Charles Lindau. Harry Stern has
sold the Karlo Theatre to Lindell Flaherty
Theatres. Cameramen's Union 666, IATSE,
received a 10 per cent wage increase from Sept.
1 to run for two years with a five per cent
additional increase for the second year.

Appointments : Paul Hudek, manager, Ter-
minal Theatre ; Clarence Hargis, assistant at
the LaGrange; Robert Jogbst, assistant at the
Belpark; Lou Santucci, assistant at the Central
Park; DeVry Eastern Salesmanager Henry
Fisher to Devry sales manager, succeeding Bob
Engel who joins Golde Mfg. Co., while T.
Tennat succeeds to Fisher's Post ; Jerry Wein-
berg, Paradise Manager, takes on B&K booking
duties.

Among recent area deaths were the following :
Carl Johnson, 55, Chicago Film Studio, of a
brain hemorrhage, survived by his widow. Louis
Brown, for 20 years with the B&K Terminal
Theatre. Leonard Davis, veteran B&K cashier
who died while in Detroit. Joseph Campbell, 54,
operator of the B&K Lakeside. Clyde H. Burlin,
59, former theatre owner, died at Fort Lauder-
dale, Fla.

KANSAS CITY

Something new in the way of Saturday shows
for youngsters was a morning sneak preview
at the Granada Theatre on the Kansas side last
week. Manager Charles Barnes made it a full-

REGIONAL NEWS INDEX

Atlanta 26

Baltimore 31

Boston 27

Chicago 24

Cincinnati 28

Cleveland 24

Columbus 31

Dallas 26

Denver 30

Des Moines 27

Harrisburg 27

Hartford 30

Indianapolis 27

Kansas City 24

Los Angeles '. 27

Louisville 28

Minneapolis 31

Milwaukee 27

New Haven 28

New Orleans 26

New York 34

Oklahoma City 30

Omaha 29

Philadelphia 28

Phoenix 26

St. Louis 24

Salt Lake City 28

San Francisco 3]

Toronto 26

Vancouver 29

Washington 29

fledged sneak, with plenty of plugging in the
Kansas City Kansan and the theatre lobby. The
sneak turned out to be "Night Wind," and the
kids saw a full show including cartoons aplenty.
The turn-out was moderately good, not bad for
the pre-Christmas season. The event was one
of Barnes' entries in the special promotions for
the Charles Skouras week campaign which was
current among Fox Midwest houses.

Underprivileged kids of Kansas City, Kansas,
were treated to a free movie with all the trim-
mings last Saturday through the cooperation of
Paul Milberger, owner of the Gauntier Theatre,
and the Kiwanis Club. Milberger furnished a
complete two-hour program and turned over his
theatre to the Kiwanians. The club provided
transportation, presented popcorn as the kiddies
entered the theatre, and sent them away with
an ice-cream bar each. Boys and girls were
brought in member cars and taken home after
the show. The six groups of kiddies being
treated included boys and girls from the St.
John's Orphanage, Eighth Street Children's
Home, the Children's Home and Day Nursery,
Mexican Mission and the Sky Line Community
Center. The Kiwanis expects to make this new
free show project an annual affair.

The Stanley Durwoods have taken on a new
home in the Johnson County district bordering
southwest Kansas City. It's a seven-room affair
of Colonial design. He's the general manager
of the Durwood circuit.

Policy Change

Chicago forwards a report from Peoria,
111., that the Great States circuit is now
featuring reissues in its Class C houses,
twin first-run bills in B houses and first-
run single bills in its A theatres. The
circuit is giving more attention to the
boosting of reissue programs in the
downstate territory.

CLEVELAND

Variety Club's annual Needy Children's
Christmas Party will be held in the clubrooms
on Monday, Dec. 20. General Chairman Robert
Snyder has obtained the endorsement of The
Press, which will select the children from the
neediest families in the city. In addition to a
full turkey dinner, each child will receive a
toy, an article of woolen clothing and a basket
of food to take home. Wives of members will
serve as waitresses and members will provide
transportation.

Tom Whyte, general manager of a drive-in
chain owned by Alex Wintner and Associates,
left over the week-end to spend several vacation
months in Sarasota, Fla. E. J. Stutz, Realart
franchise owner in Ohio in partnership with
Bob Snyder, and Mrs. Stutz, a Chicago visitor.

Dorsey Brown, who joined the local MGM
exchange 19 years ago as a shipper, has been
promoted to a sales position from that of office
manager. George Bailey, a 15-year veteran, has
been promoted from head booker to the office
manager post. Abe Kraemer of Associated
circuit is back from California where he and
his wife visited their daughter, Hope, known
on the screen as Hope Adams. Imperial Pic-
tures, independent distributors headed by Bernie
Rubin, has acquired three Charles Laughton pic-
tures, "Beachcomber," "Jamaica Inn" and "Side-
walks of London" for northern Ohio distribu-
tion. Otto Price of Price Theatre Premiums,
N. Y., was in town this week and completed
arrangements with Charles Winet to represent
the company in the Cleveland area.

Pre-Christmas business at local first-run
houses is about on a par with last year, al-
though neighborhood theatres report a drop
from the 1947 December takes. Movie palaces
have keen competition with big names topping
night club floor shows.

Mrs. Nathan Bigelson, since 1917 a practic-
ing attorney, and onetime assistant county prose-
cutor, died early in the week. She was the wife
of Nathan Bigelson, manager of the Union
Theatre. A son also survives.

Mrs. Fanny Jossey, 82, mother of J. S. Jossey,
independent theatre circuit owner, died Thurs-
day (9) in her home, Forsyth, Georgia. She
had been in poor health for some time.

ST. LOUIS

Remodeling of the New Dallas, 300-seater in
Dallas City, 111., owned by Justin Garard, is
near completion. New carpeting has been laid
and a new floor given the front of the lobby.
Frank Glenn's Melody Drive-In in DuQuoin,
111., has closed for the season. A new electric
sign approximately seven stories high will be
placed in front of the Fanchon and Marco Am-
bassador here.

The Better Films Council of Greater St.
Louis, in cooperation with Fanchon and Marco
and the St. Louis Amusement Company, staged
its annual Christmas party for aged men and
women from various institutions at the Missouri
Dec. 17. Fanchon and Marco, St. Louis Amuse-
ment Company motion picture houses, the St.
Louis Symphony Orchestra and the American
Theatre are among the business enterprises
which have cooperated in furnishing Christmas
(Continued on Page 26)

How she fares depends on him . . .

WHAT the laboratory superintendent
does is highly important to star . . . di-
rector . . . and movie-goer.

For his is the responsibility of provid-
ing release prints that meet the produc-
er's specifications . . . and satisfy, at the
same time, the requirements of the
exhibitors.

Through his picture sense... his
broad knowledge of photochemistry and
the mechanics of processing, his precise

control of printing density and contrast
. . . he can bring out the best in every
film, make the star's voice and presence
more effective, help protect her popu-
larity with her audience.

Critical work — this; but done all the
more easily and efficiently by the labora-
tory superintendent and his staff, because
of the quality and reliability they find in
the famous family of Eastman motion
picture films.

EASTMAN KODAK COMPANY

ROCHESTER 4, N. Y.

J. E. BRULATOUR, INC., DISTRIBUTORS
FORT LEE • CHICAGO • HOLLYWOOD

26

SHOWMEN'S TRADE REVIEW, December 18, 1948

REGIONAL NEWSREEL

{Continued from Page 24)
gifts for the 4500 employes of the Department
of the Army's Finance Center. They provided
a number of theatre tickets.

The Public Safety Committee of the Board
of Aldermen has reported favorably a bill to
extend again for one year the deadline for com-
pliance by the owners of various theatres with
certain new fire safety regulations as provided
in the new city code.

DALLAS

The Lucas Theatre here has been purchased
by L. A. Couch and A. M. Witcher, both of
whom are associated with Columbia Pictures.
Couch will take over as manager Jan. 1.

Harold Lloyd, film comedian, appeared at
Interstate's Majestic here Friday night in con-
nection with the sneak preview of his "Movie
Crazy," a re-edited and reissued film. The In-
terstate officials are considering a deal whereby
there would be a circuit-wide showing of several
of Lloyd's pictures.

R. J. O'Donnell flew to New York Sunday
for a week's stay.

Linda Darnell, Veronica Lake, and Richard
Widmark are due in Dallas Sunday evening
enroute to Hollywood from Miami, Fla., where
they have been on location. Miss Darnell, a
Dallas girl, is expected to stop over for a few
days.

ATLANTA

The annual Martin and Thompson Theatres
Christmas party was held Dec. 16, with all
houses closing early to permit the employes to
get to the Hotel Dempsy in Macon. Georgia
Theatres will hold its party, hosted by Head
Booker Dusty Rhodes, at the home office Dec.
23. Others with cause to celebrate are Film
Classics Manager Dick Regan, whose wife pre-
sented him with a son who will be named for
Dad, and Owner Jethro Almond of Society Hill,
S. C, who has reached his 80th birthday.

E. R. Arron has taken over the drive-in at
Anniston, Ala., and Manager Walt Meier finds
business so good at his Piedmont drive-in that

Variety Signs Colts

Baltimore's Variety Club Tent No. 19
has signed the professional Ail-American
Conference Baltimore Colts to appear in
the Babe Ruth Stadium for its annual
boys' club benefit. The game probably
will be played in late August 1949 with a
"suitable" team to be selected by the
Variety Club and the Bolt's management.
The new deal terminates the six-year
pact between the club and the Redskins
for these benefits.

he will stay open for the winter season for the
first time.

New owner of the Gem in Baldwin, Fla., is
R. E. Totman. Bill Haines is now United Artists
branch manager in New- Orleans. Sales Repre-
sentative Johnnie Dumpheny has gone to Kay
Exchanges from Universal-International, and
Lynda Burnett has left Film Classics' booking
department to return to Eagle Lion. Screen
Guild is losing Georgia Sales Representative
A. B. Corley.

Visitors : Hal Jordan, of Monogram in Char-
lotte, with friends in Atlanta ; Astor Pictures
Vice-President Jacques Kopfstein, to Florida
from N. Y. ; Monogram Southern Exchanges'
Jimmy Hobbs, to Nashville on business ; Eagle
Lion Representative Tom Guian, home in Dallas
after a week's illness here.

PHOENIX

Paramount Nace Theatres General Manager
Harry L. Nace, Jr., has been appointed theatre
division head for the state March of Dimes
campaign. Assuming the position held for many
years by his father, pioneer in Arizona's amuse-
ment industry, he will coordinate the fund-
raising activities of theatre groups throughout
the state.

The Alden in Globe has reopened after a
two-week shut-down for extensive remodeling
and redecorating. The Globe Theatre is now
undergoing the same treatment and is scheduled
to reopen Christmas day. Clifford H. Reid is

Celebrate Anniversary

The festive gathering pictorially reported here marked the
celebration of the 15th anniversary of A. M. Ellis Theatres
Company, operating a circuit of movie houses in the Quaker
City and the Philadelphia area. The luncheon was tendered
to A. M. Ellis by the managers and department heads of the
23-theatre circuit and took place in the Broadwood Hotel,
Philadelphia, last week. Above, Mr. Ellis stands at the table
at which are seated Mrs. Ellis, Dr. Arthur First, General
Manager Martin Ellis and Booker Sidney Ellis. Standing are
the managers and department heads. At right, close-up of
the cake-cutting by Mr. Ellis with an assist by his wife.

manager of both theatres. The Star in Nogales
has closed until it can effect heating improve-
ments.

One of the biggest neon signs in the South-
west will be installed on the 60-foot screen
tower of the new Mesa Drive-In in Yuma. It
will be done in multiple colors and will feature
a western scene.

The Grand Amusement Company, capitalized
at $150,000, has filed articles of incorporation
in Douglas and will locate there.

Three men bound and gagged the night man-
ager at the Aero and covered him with a gun
while they tried futilely for 35 minutes to open
the safe. They fled empty-handed.

Hollywood vacationists here included Bruce
Cabot and Clark Gable. Ida Lupino. Glenn Ford
and a most of other sereenites checked out
following completion of local sequences for
"Greed."

TORONTO

Showings of' "Rope" have been held up in
Windsor by the Ontario Board of Moving
Picture Censors following a protest by the
Local Council of Women there. The board has
also banned further bookings of the feature in
the Toronto district because of complaints.

An order of the Toronto Board of Police
Commissioners listed Christmas Eve as one of
the holiday dates throughout the year on which
local exhibitors could conduct midnight shows.
Arch H. Jolley, executive secretary of the
Motion Picture Theatres Association of Ontario,
has obtained permission to shift the midnight
show to Boxing Day, which this year falls on
Dec. 27. Toronto theatres avoid midnight per-
formances on Christmas, Eve because of the
services in many local churches.

In the eight-year-old action by Famous Play-
ers Canadian Corp. against N. L. Nathanson,
Paul L. Nathanson, Odeon Theatres of Canada
and others, the defendants have been granted
an order of consent to dismiss the suit without
costs to either side. The action developed over
the ownership of several theatres following
the resignation of N. L. Nathanson from the
presidency of Famous Players to organize the
Canadian Odeon circuit.

Toronto Variety Tent No. 28 has invited
Col. George A. Drew, national leader of the
Progressive Conservative Party, to lay the
cornerstone Dec. 21 for the Ontario Crippled
Children's Vocational School in suburban To-
ronto. The stone will hold the membership list
of the Club and copies of the program for the
benefit events through which the Tent raised
over $130,000 for the project.

NEW ORLEANS

Personnel of the 20th Century-Fox exchange
held a Christmas party on Friday of this week,
with Paramount employes holding theirs the
following day (18). Universal-International em-
ployes have set their holiday party for Wednes-
day evening, Dec. 22.

Betty Jane Atkins of New Orleans is a new
contract clerk at Universal International. Twen-
tieth Century-Fox Division Manager H. G.
Ballance, Exhibitor and Public Relations Di-
rector Sam Shain and Assistant Division Man-
ager P. S. Wilson were recent visitors at the
local offices.

A small fire slightly damaged the Ace Theatre
in Hammond, La., on Dec. 7. The blaze which
started in the projection room, did some damage
there. Manager Dallas Wood said the house
would be closed but a week or two for necessary
repairs.

SHOWMEN'S TRADE REVIEW, December 18, 1948

27

REGIONAL NEWSREEL

LOS ANGELES

Belco Properties, Inc., has been formed by
Sidney Pink, Paul Schreibman and Monroe
Goldstein, to represent the new owners of the
Belasco Theatre. They bought the Belasco
from the Doheny estate to house Pink's foreign
film-stage show policy currently at the Mayan.
They'll open Christmas day with a new Wally
Vernon review.

The first booking combining Mickey Rooney
and his father, Joe Yule, as stars of respective
features on the bill, has been set for Christmas
week at the Orpheum, San Diego. Rooney is
co-star of MGM's "Words and Music" and
Yule is co-starred in the companion feature,
Monogram's "Jiggs and Maggie in Court."

The Hollywood Hitching Post managed to
stay open during repairs, and celebrated the
finish of the remodeling job Thursday night
with a big show headed by Monogram western
star Jimmy Wakely.

Jack Mandell's International Films Exchange
broke into th Regina Theatre with a foreign
film, "The Blue Veil," last week. Another of
Jack's French pictures, "Midnight in Paris,"
was booked later in the week as a companion
feature. Proceeds of the opening night perfor-
mance went to charity. When "Red Shoes"
opens in this house right after Christmas, the
name of the theatre will be changed to Fine
Arts.

Bill Parker is the new branch manager for
Film Classics. He succeeds Bob Ableson, who is
now district manager.

The new 1,500-seat, $500,000 La Tijera The-
atre in Westchester, opens Dec. 23. Griffith-
Coleman built the house, with William Kupper,
Jr. as general manager.

MILWAUKEE

The Legion opened in Independence Dec. 2
after remodeling. Nick Johnson of the Strand
in Manitowoc was here recently and reports
that the new theatre is progressing nicely. The
fight over the proposed drive-in on Capitol
Drive just outside this city goes on. An attorney
for the opponents, filing a petition with 900
signatures, claimed that a petition in favor of
the theatre was padded with improper names.

Richard Saeger, formerly with Warner Bros,
here and recently an RKO Seattle salesman, is
back as a buyer for the Erskine Circuit. Clar-
ence Olson, formerly with First National Ex-
change here, is now San Francisco manager for
United Office Exchange. Sol Hankins, former
Milwaukee exchange manager and recently
Monogram salesman in St. Louis, is now Mono-
gram office manager in Omaha.

DES MOINES

Police in several midwestern cities are search-
ing for two short-change artists who tricked
several theatre cashiers at Iowa City, Council
Bluffs and Omaha, Neb. The pair confused an
Iowa City theatre cashier by shuffling a pile
of currency and some fast talking. After they
had left she discovered they had tricked her out
of $10. A check of other Iowa City theatres
revealed they had worked the same trick on
all but one of the city's five houses.

Nathan Sandler of Des Moines has purchased
the Northwood, la., theatre building which he
has leased for the past 10 years. L. E. Whitcome,
associated with Sandler in the operation of the
theatre, will continue as manager.

The Town, Central City, la., has been sold

SIGNED AND SEALED. The new contract
under which the next 12 Hal Wallis pictures
will be distributed by Paramount reaches its
conclusion with the signature of Paramount's
Y. Frank Freeman while the producer, left,
and his fellow-chief of Hal Wallis Produc-
tions, Joseph Hazen, look on.

to John and Leo B. Heaton. As a result the
Memorial Theatre Corporation which built the
theatre will be dissolved. The house opened its
doors in April, 1947. Two Iowa theatres have
recently completed remodeling jobs. They are
located at McGregory and Keosauqua.

The body of Lieut. Norman W. Sandler, son
of Nathan Sandler, who operates a group of
theatres in Iowa, and Mrs. Sandler, brought
back from the Pacific where he served as a
naval fighter pilot, was interred at Glendale
Cemetery, Des Moines. Besides his parents, he
is survived by his widow Geraldine and a
daughter Karen of Pittsburgh, Pa., and three
brothers, Robert, Gary and Coleman, of Des
Moines. Sandler had served in an Atlantic and
two Pacific campaigns and had received nearly
every Navy decoration, including the Distin-
guished Flying Cross.

BOSTON

The Richmond-Stern circuit has purchased
the Uptown in Lynn from the E. M. Loew
circuit and is thoroughly modernizing it. Boston
Attorney Reuben Landau is to operate the State
in Pittsfield ; that's the rebuilt Kameo.

New general division manager for the E. M.
Loew circuit is Ray Canavan, who started as
an usher at the age of 15. Harold Hall is the
new manager of the Uptown in Boston, to
which he comes from the Orpheum and Uptown
in Gardner. He will continue in a supervisory
capacity for those Giles Circuit houses. Manager
now at the Orpheum is Poivo Vita, while Ray-
mond A. Bourgeois is in charge of the Uptown.
Both were formerly aides at their theatres.

Fred Spooner of New York succeeds Ned

Reduces License

The city council in Boone, la., has
voted a reduction in the city's theatre
license fee of $50 on houses seating 750
or more and a $100 reduction on smaller
theatres, it was reported from Des
Moines. The fee for larger theatres will
be $150 and $100 on those seating under
750. A year ago the council had raised
the fee from $50 to $200 annually.

Armstrong, resigned as publicity director of
the Copley Theatre.

The Motion Picture Salesmen's Club has
relected three officers, Nate Lervin as vice-presi-
dent, Louis Josephs as secretary and Joseph
Worf as sergeant-at-arms. The new board of
directors includes Harry Goldstein, Saul Simon,
Carl Divisia, Saul Levin, William Kumins
and Irving Farber. Simon was appointed chair-
man of the arrangements committee for 'the
annual Christmas party for children and grand-
children at the Variety Club.

A WBZ-TV survey estimates that there are
37,000 television sets in operation in Greater
Boston.

It is stated here that Mickey Redstone, owner
of three drive-ins in the Boston area and also
owner of one of Boston's night clubs, will invade
the New York City area within six months to
build a drive-in in the Bronx.

HARRISBURG

Loew's Regent Assistant Manager Bill Blank-
inship, who had a number of teeth extracted
some time ago, will have more pulled before
Christmas. Roy Nassau, well-known in the
movie industry hereabouts, has returned from
Bloomsburg where he was program director on
a radio station for a year, to join the staff of
the local Evening News.

Gerry Wollaston, State and Fabian city man-
ager, has booked in Vaughn Monroe and his
orchestra for Jan. 13. Stagehands and projec-
tionists of the local movie houses helped out
at the Hershey Arena during the 13-perform-
ance run of "Ice Follies of 1949." Manager
Harry C. Chubb of the Hershey Community
Theatre also helped out, particularly with the
publicity.

Many Harrisburgers, in addition to high
school classes in Shakespeare and in literature,
travelled the two miles to the Chertoff Theatre
in suburban Camp Hill to catch the only area
showing of "Henry V." Advanced admission
seemed not to keep anyone away.

INDIANAPOLIS

James Haney operator of the Milan Theatre,
Milan, Ind., is confined at home by influenza.
Peter Mailers, head of the Mailers Circuit, Ft.
Wayne, Ind., spent several days in Chicago on
business. Mrs. R. Marshall wife of the operator
of the Columbian, Columbia, Ky., is at the bed-
side of her daughter who is very ill in a Louis-
ville Ky., hospital. Mildred Ellis, mat clerk at
National Screen Service, is visiting her sister
in Birmingham, Ala. Allied Theatre Owners
of Illinois President Trueman Rembusch has
purchased the property housing the State The-
atre in Indianapolis. The board of directors of
the ATOI, Inc. will hold its monthly meeting in
the Antlers Hotel, Indianapolis.

Warner Bros. Manager Claude McKean at-
tended the branch managers' meeting held in
Cleveland. John Gashorn, home office repre-
sentative, National Screen Service Corp., was a
business visitor at the branch on Monday. Gov-
ernor-elect Henry Schricker has named Alex
Houghland, veteran Evansville, Ind., fire chief,
state fire marshal.

Owen McConnac has re-opened the old
Mecca Theatre renamed the Star. Shuttered
since August, when the lease held by the
S and S Theatres expired, the house has been
redecorated and re-equipped throughout includ-
(Continued on Page 28)

28

SHOWMEN'S TRADE REVIEW, December 18, 1948

REGIONAL NEWSREEL

(Continued from Page 27)
ing new chairs, projection equipment, carpet and
other accessories. Richard Wehrstein is acting-
shipper at Eagle Lion during the absence of
Virgil Jones, who is confined at St. Francis
Hospital by an appendectomy. Lucille Chesher
is the new EL contract clerk. Exchanges on
film row are preparing to celebrate the Yule-
tide with parties at practically all branches.

NEW HAVEN

MGM's office crew will stage a Christmas
party Dec. 23. RKO had one Dec. 17. Tent No.
31, Variety Club of Connecticut, held open
house at its new club rooms. Poli Assistant
Tony Massella sold out the theatre to a local
department store for a special children's show
during the holidays. Film actress Doris Caron
visited her sister in Prospect, near Bridgeport.

LOUISVILLE

Last drive-in to close for the season was
Louis Arru's Skyway near Buechel on Dec. 12.
A week earlier Floyd Morrow's Dixie here and
the Theatair of R. L. Harned and Reach Mc-
Alister, outside Jeffersonville, closed with re-
openings announced for April.

New General Manager Jimmie Robertson of
the National set out to avoid the pre-Christmas
slump by booking the Renfro Valley Folks on
stage with the film, "Hollywood Barn Dance,"
and boosted his advertising. As a result receipts
far exceeded anything for a similar run that
he can remember.

A. Edward Campbell's new Lyric, for colored
patronage, was scheduled to open Dec. 14 in
Lexington. The Lyric is equipped with a cry
room with its own speaker.

Kentucky Federation of Labor President Harry
F. Petty died here recently at 52. He had been
projectionist at Loew's since it opened about 20
years ago.

Film Actress Nancy Kelly visited patients at
Nichols Hospital on her tour with Veterans
Hospital Camp Shows. Oscar Hopper of the
Arista in Lebanon visited the row and took in
the Kentucky-DePaul basketball game. Theatre
Enterprises President N. B. Kaplan, in film
business here years ago, renewed old ac-

PREP ARE FOR BROTHERHOOD
WEEK. Ned E. Depinet displays the art-
ist's sketch of a poster for the Brotherhood
Week campaign (Feb. 20-27) to STR Pub-
lisher and Editor Chick Lewis. The RKO
Radio president is chairman of the amuse-
ment division of the campaign sponsored by
the National Conference of Christians and
Jews. Materials for the use of theatres in
supporting the campaign were outlined by
Depinet and his aides to representatives of
the trade press at a meeting in New York
last week.

quaintances recently. Guthrie F. Crowe dedi-
cated the new Iroquois Post of the American
Legion here recently ; the President of the Ken-
tucky Association of Theatre Owners acted in
his capacity as State Commander of the Legion.

PHILADELPHIA

The Trans-Lux switch from news to features,
from turnstiles to tickets, will enable Manager
Tom Speck to swing some business to his old
Bucknell friend, Bill Kelchner of the Globe
Ticket Company. Saul Krugman, recently ap-
pointed assistant to Eagle Lion Eastern Sales
Manager Milt Cohen, will make his office here.
Krugman's territory will include, besides Phila-
delphia, the New York, Boston, New Haven,
Albany, Buffalo, Washington, Cleveland, Pitts-
burgh and Cincinnati exchanges.

The wife of National Screen Service's Lou
Blaustein was a patient in the Women's Hos-

Federation Raises $140,000 tor Fund

The Amusement and Allied Industries Di-
vision of New York's Federation of Jewish
Philanthropies Tuesday raised $140,000 of
its $400,000 goal for charitable and social
purposes at a luncheon in the Astor Hotel
honoring Mayor William O'Dwyer.

The amount raised covered individual gifts
only and excluded corporate divisions. The
total goal of all divisions of the Federation,
which is used entirely for philanthropic pur-
poses, is $16,500,000 for 1949.

Mayor O'Dwyer, the guest of honor, was
presented with a humidor "with affection and
deep appreciation from the amusement and
allied entertainment industries" by Actress
Helen Hayes. In his thanks he pointed out
the important part played by the private
hospitals and other services supported by
the Federation's funds, in supplementing the
city's overtaxed facilities.

The invocation was delivered by Rabbi
Bernard Birstin; Century's Fred J. Schwartz
was master of ceremonies. Campaign Chair-
man Benjamin Lazarus spoke on the need

for funds, declaring that if an emergency
were to arise, the Federation could not "sup-
port its institutions for six months." He
declared the Federation activities no longer
put charity on a "personal basis" but made
it a "community welfare ... a voluntary tax
levied on ability to give and willingness to
help." After his talk the lunchers were called
upon for donations.

Listed as seated on the dais were:

Jack Cohn, Abe Schneider, Leopold Friedman,
Charles C. Moskowitz, Ben Fielding, Barney Balaban,
Leonard H. GoHenson, Malcolm Kingsberg, Ned
Depinet, Robert Mochrie, Andy W. Smith, Jr., Her-
man Robbins, William Heineman, Joseph Bernhard,
George J. Schaefer;

Gael Sullivan, Emil Friedlander, Edward N. Rugoff,
Si Fabian, Samuel Rosen, Harry Brandt, Samuel
Rinzler, Walter Reade, Jr.. Sol Strausberg, Leo
Brecher, Fred J. Schwartz, Abel Green, Martin Quig-
ley Marcus Heiman, Irving Caesar, and Herman
Gelber ;

Paul Schoenstein, Francis Harmon, Rabbi Bernard
Birstein, Jack W. Alicoate, William Klein, Walter
Vincent, William J. German, James Mulvey, James
Sauter, Louis Nizer, Joseph Vogel, William White,
Thomas Murtha, Arthur Sachson, David Weinstock,
Julius Joelson, Milton Weisman, Jules E. Simon.

pital. RKO Exploitation Chief Terry Turner
was here in behalf of "Joan of Arc."

The Warner in Atlantic City has closed as a
picture house and is being offered by Stanley-
Warner on a rental basis for concerts, stage
shows and other activities. The Stanley- Warner
Cadet here closed recently with no reopening
date yet set.

Norm Morse of the Exhibitor was married
recently. Eureka and New Broadway Owner
Henry Rosinsky and his wife will take a
month's vacation in Miami Beach. Jam Handy
Representative John Golder is back from Pitts-
burgh. The new voice on the Stanley-Warner
switchboard belong to Katharine Arnold, mar- ■
ried, it is said, to a descendant of General
Benedict Arnold.

CINCINNATI ~

Mrs. R. W. Sacker, Lawrenceburg, Ind., wife
of the exhibitor of the Liberty Theatre, under-
went a major operation at the Good Samaritan
Hospital here recently. Her condition is im-
proving. F. T. Throckmorton has taken over
the Gem Theatre St. Paris, Ohio, from Bob
Anthony.

Theodore Crist has acquired the Elder, Jack-
son Center, Ohio, from C. E. Duff. Former op-
erator in Spencerville, Ohio., Crist has been out
of the theatre business since he disposed of that
house. The Village at Charles W. Va., is being
taken over by John Tabit from Paul D. Hollen,
Jr.

Saul Bragin, of Warners, Pittsburgh, who
formerly booked for the theatres in Charleston,
W. Va. is now handling the Pittsburgh terri-
tory; and Sam Speranza, of Pittsburgh terri-
tory, is now handling Charleston. Speranza re-
cently accompanied Harry Feinstein and Sid
Jacobs to Cincinnati to become acquainted with
the local film personnel.

Frank Sheppard, of the Sheppard Film Ser-
vice Company, died recently, at age of 79. He
had been in ill health for some time. His son,
Gil, is a Columbia salesman. The mother of
Chris Davie, exhibitor, Corning and New Lex-
ington, Ohio, died Monday night Dec. 6, at her
home in New Lexington.

SALT LAKE CITY

Remodeling of the Rainbow in Great Falls,
Mont., is progressing rapidly and a practically
new theatre should be ready to open by Jan. 1.
The 600-seat, $100,000 Crest, now under con-
struction in Alameda, Idaho, will be ready
early next year. It will offer patrons a nursery
room, a lounge-type "society room" for private
parties, a refreshment bar and free parking
space.

Admission to the Mickey Mouse and Comic
Club at the Utah now goes with subscriptions
to the Tribune-Telegram. That paper, radio
station KALL and Manager Charles Pincus are
packing them in Saturday mornings.

Christmas shopping night hours have started
early in local department stores and may add to
attendance at theatres during a usually slow
season. Legal operation of slot machines in
Twin Falls, Idaho, will stop New Year's Eve.

"Winter Olympics of 1948" was^ shown to
the Sports Carnival gathering of over 2,000 at
Kingsbury Hall here recently. American Legion
Posts 28 and 46 of Springville, Utah, met to
see a collection of war films at Memorial Hall
there recently, with Commander Bird Brown of
Post 28 in charge.

Practically all exchanges plan Christmas
parties. Columbia's was all set for Dec. 17 at

SHOWMEN'S TRADE REVIEW, December 18, 1948

29

REGIONAL NEWSREEL

the Motion Picture Club, and MGM will cele-
brate soon at the New-House Hotel.

RKO Branch Manager Giff Davison after a
conference with Home Office Representative
Harry Gettleson, left for the. Southern Utah
territory. Don MacMurdie assists Booker Berry-
man at Universal-International here, replacing
Dick Colbert, transferred to Los Angeles some
time ago.

The Lyric held "The Three Musketeers,"
with which it opened a first-run policy, for a
fourth and final week. Three other pictures
have been held over.

VANCOUVER

Hold-ups were staged at the Edison in
Westminster and the Capitol in Vancouver (its
second dose) last week. Five theatres have
been victims in the past three weeks. No arrests
have been made.

New President of the Architectural Institute
of British Columbia is- H. H. Simmons, de-
signer of many theatres in this province. He is
now busy on the Studio in downtown Van-
couver, being built for Toronto men.

Projectionists Union IATSE 348 has elected
the following officers for 1949 : Doug Calladine,
president; Martin Goble, vice-president; Robert
J. Foster, business agent ; Lloyd Pantages,
treasurer ; Hank Leslie, secretary ; and Ted
Foley, recorder.

Theatremen Howard Fletcher, West Vancou-
ver, and Edward Bickle, Cumberland-Courtney,
are running for civic offices this month.

RKO Manager Jimmy Davis and Western
Exploiteer Lloyd Muir have left for a regional
sales meeting in Winnipeg to inaugurate the
12th Depinet drive. Odeon-Plaza's Birdie Allan
married Ray Kelly last week. Christmas gift
ticket sales are light so far in Vancouver.

WASHINGTON

Ross Wheeler, co-owner with his father,
Samuel, of Screen Guild Productions, has a
new 6-pound, 13-ounce son, Ross, Jr., his first
:hild, and first grandchild for the Sam
Wheelers.

Results of the Variety Club gin rummy
tournament : first prize, David H. Legum,
Motorola television set; second prize, Wade
Pearson, a Motorola television set; third prize,
Harry Merkin, portable radio ; fourth prize,
Harry Racoosin, portable radio. The prizes
were arranged through the courtesy of Barker
James Simon.

In recognition of their work in behalf of the
Boys Club of Washington, Police Superintend-
ent Barrett, Eddie Gallaher, WTOP radio en-
tertainer, and Hirsh de La Viez, president of
the Hirsh Coin Machine Co., each received a
gold award at the first annual dinner of the
Washington Music Guild. Variety Club Chief
Barker Frank Boucher made the award to
Gallaher ; George Crouch, general zone man-
ager of Warner Bros., made the award to Supt.
Barret; and M. Belmont ver Standig made the
award to Hirsh de La Viez. Loew's Eastern
Division Manager Carter Barron and chairman
of the Christmas seal campaign, was presented
with two $100 checks on behalf of the Guild.

The Variety Club annual Christmas party for
the children of Variety, will be on Tuesday,
Dec. 28, at the Willard Hotel. The committee
in charge : Joseph Kronman, Charles Demma,
George Nathan and John O'Leary.

Eugene Francis Ford, S3, managing director

Tax Take

Chicago's city comptroller this week
reported that the amusement taxes for
November totaled $242,724, making the
11 -month total reach $1,964,280. This
does not include the bowling alley tax
which is held in escrow while a suit on
the matter is being decided. The city
expects to collect $2 million from its four
per cent tax on amusement admissions.

of Loew's Capitol here, and known as producer,
composer and manager, died at Doctors' Hos-
pital here Dec. 12, from a heart ailment. From
1930 to 1934 he was associated with producing
stage shows at the New York Music Hall. In

the latter year he came to Washington and was
here until his death except for a year. He is
survived by his widow, Katharine., two children,
Eugene Francis and Patricia, and two brothers.

OMAHA

Meyer Stern, new Variety Club chief barker,
attended the O'Donnell dinner in Dallas. Orville
Eby is new head shipper at Paramount, suc-
ceeding veteran Ras Anderson, resigned.
Richard Alter is new assistant. Foster Blake,
U-I district manager from Los Angeles, was
in town.

Earl Lundgren, Omaha, has bought the Pilger
( Continued on Page 30)

ALEXANDER'S NEW $250,000 STAGE

smnRT SHOiiimEn choose Alexander filids

Yes, thousands of smart showman are screening Alexander short length advertising films because
they are:

GOOD merchandising

BETTER color

BEST productions

One of the finest commercial motion
picture stages in the world was com-
pleted and equipped on the Alexan-
der lot this year. Better facilities for
production of the best merchandising
films, to serve the local merchant and
the national advertiser ... for both
theatre and television display.

Alexanders — for 29 years leaders in
the field of production and distribu-

tion of short length advertising films
— assure you TOP QUALITY PRO-
DUCTIONS.

Alexander films are the choice of
smart showmen all over the country.

Colorado Springs, Colo.

JO

SHOWMEN'S TRADE REVIEW, December 18, 1948

REGIONAL NEWSREEL

(Continued from Page 29)
(Neb.) Theatre from J. R. Hill, remodeled and
reopened it. J. L. Harmon has installed new
sound in his Rex, Orchard, Neb. E. H. Kassel-
baum is new owner of the Majestic, Hebron,
Neb. Larry Caplane, RKO-Brandeis manager,
has a new daughter, Ronnie Gail, weight 7
pounds, 8 ounces.

F. J. Weatherly, Tekameh, who recently pur-
chased theatres at Snyder and Fairmount, has
moved to Snyder, Neb. Sioux City theatres took
it on the chin again over the weekend when ice
and snow cancelling all bus and tram service.
Walt Green, Fepco head, is vacationing on the
west coast.

Frank Scott, owner of the Gem, Moville, la.,
has installed new sound and projection. G. O.
Dunkerson is remodeling a building for a new
theatre at Bridgewater, la. William Wenz,
Tri-States manager at Falls City, heads the
circuits drive in the Omaha district this week.
U-I Salesman I. M. Weiner is vacationing in
Colorado.

Since the death of Sam Epstein, his brother,
Louis, his son, Jack, and nephew, Sidney, are
directing circuit business. Jack and Sidney
handle booking and buying. Western Theatre
Supply of Omaha will have a branch in Des
Moines, Owner F. A. Van Husan announced.
Herbert Loeffler, formerly with National The-
atre Supply in Des Moines, will be the manager.

HARTFORD

The Crown Management Corporation, which
operates the downtown Crown Theatre, has ap-
pointed Joe Giobbia, in the film business for the
past 25 years, as manager, replacing Joseph B.
La Vista, who has resigned to get into the
vending industry. Frank Danziot, assistant man-
ager at that theatre, resigned to enlist in the
Army, and is now stationed at Fort Dix, N. J.
The father of Louis Tomasino, projectionist at
the Crown, is dead.

Stanley Cuddy, formerly projectionist at the
Newington Theatre, Newington, Conn., is now
reported stationed in Japan as an Army pro-
jectionist. He re-enlisted sometime ago. His
replacement is Howard Oakley, formerly pro-
jectionist at the Stuart Theatres, Lakeville.

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Shows Old Silents

Oldtime silent films will be included
in a seven-week lecture and movie series
to be launched in Cleveland, starting
about Feb. 1, by Robert Wade Chatter-
ton on a subscription basis. In the mean-
time, Chatterton, who has been active in
little theatre work here and in Holly-
wood and who operated the Oldtime
Movie Theatre in Los Angeles, is show-
ing three double-feature, silent programs,
with old-fashioned piano accompaniment,
in the CIO Auditorium. His first pro-
gram is "Kings of Kings" and "Babes in
Toyland," to be followed by "Covered
Wagon" and "The Lost World," and
"Beau Brummel" and "Husbands or
Lovers."

Effective Jan. 1 and Feb. 1, two newspapers
in this area plans to increase amousement dis-
play advertising rates, with the Hartford Times
setting a new rate of $3.22 per inch, effective
Jan. 1, and the New Britain -Herald announcing,
effective Feb. 1, the rate of $1.40.

Mrs. Paul Purdy, wife of the Newington
Theatre, Newington, Conn., manager, designed
the uniforms being worn by that theatre's ush-
erettes. The Purdy's three sons are now fully
recovered from pneumonia. Patricia Stevens is
the new candy girl and Sara Nelson is the new
cashier at the Crown, Hartford. Completion of
a new 1,000-seat house, to be known as the
Hy-Way Theatre, at Stratford, Conn., was due
by Christmas. The Perakos circuit of New
Britain, Conn., will operate. Peter and Sperie
Perakos, circuit executives, were in Stratford

NEWSREEL SYNOPSES

(Released Wednesday, December IS)

MOVIETONE (Vol. 31, No. 99)— Berlin vote; Ma-
rines in China; Spy inquiry (except Los Angeles) ;
Barkley hailed (Los Angeles only); Heisman football
trophy to Walker; Skating Vanities.

UNIVERSAL (Vol. 21, No. 203)— Marines in China;
Spy inquiry ; Dutch try Nazi hangmen ; Cuba President
here ; Fashions ; Cat Show.

WARNER PATHE (Vol. 20, No. 34)— Berlin vote;
Marines in China; Cuba President here; Barkley
hailed ; Heisman football trophy to Walker ; Unusual
autos ; Near-perfect counterfeits ; Wild geese ; Great
Americans: Clara Barton.

ALL AMERICAN (Vol. 7, No. 321)— Atom experi-
ments; Joe Louis Trade School; First Negro prose-
cutor; Jackie Robinson and Larry Doby; Largest
bomber.

TELENEWS (Vol. 2, No. 50) — Costa Rican violence;
Mexican anniversary; Argentine Foreign Minister;
Berlin vote; French West Point; Cake for new prince;
Puppet show; Spy inquiry; KKK.

PARAMOUNT (No. 32) — Biggest bomber; Spy in-
quiry; Counterfeit bills; Marines in China.

NEWS OF THE DAY (Vol. 20, No. 229)— Berlin
vote; Personalities in the news; Candy for Europe's
kids ; Marines in China ; Powder Bowl game.

Gulistcm Wilton Theatre Carpet
JOE HORNSTEIN has it!

(Released Saturday, December 18)

MOVIETONE (Vol. 31, No. 100)— Turkeys for Tru-
man ; Mrs. Roosevelt back ; Cuba President here ; Es-
caped Russian fliers; New helicopter; Water sports;
Citation wins; Christmas scenes.

UNIVERSAL (Vol. 21, No. 204)— Weizman in Jerus-
alem; Arabs get aid; New Helicopter; Aluminum
shoes; Perry Brown homecoming; Santa Heim; Buf-
falo Bills-Baltimore Colts football playoff.

WARNER PATHE (Vol. 20, No. 35)— Citation wins;
Buffalo Bills-Baltimore Colts football playoff ; Christ-
mas spirit round the world.

PARAMOUNT (No. 33) — New helicopter; Flight to-
morrow; WAACs and WAVEs; Canadian Prime Min-
ister; Newfoundland joins Canada; Truman before
holidays; Desert paradise.

NEWS OF THE DAY (Vol. 20, No. 230)— New
helicopter; Weizman in Jerusalem; Turkeys to Tru-
man; WAACs and WAVEs; Poodles; Buffalo Bills-
Baltimore Colts football playoff; Citation wins; Desert
paradise.

last week checking over construction, The
Perakos family expected Commander and Mrs.
Herman Miller from the Naval Air Base, Key
West, Fla., for the Christmas holidays. Mrs.
Miller is the former Artemis Perakos.

Arthur West, former projectionist at the
Eastwood, East Hartford, has shifted to the
booth of the Elm, West Hartford.

DENVER

With Vernon S. Waters, film star and en-
tertainer, as president, and William H. Schrader,
Denver, as business manager, a new company
will start producing westerns in Cheyenne, Wyo.,
after the first of the year. Jacques Jaccard,
Hollywood producer-writer-director, who has
moved to Cheyenne, will be in the company.
Waters will act under the name of Kinego
Rand. If the company fails to rent suitable
quarters, Schrader said they would build their
own. Capitalization will be $300,000.

At the annual directors' meeting Charles R.
Gilmour, Denver, was reelected president and
general manager of Gibraltar Enterprises; Ed
Schulte, Casper, Wyo., and Ed Ward, Silver
City, N. M., vice-presidents; Tom Murphy,
Raton, N. M., chairman of the board; E. John
Greer, Santa Fe, N. M., treasurer, and William
Ostenberg, Jr., Scottsbluff, Neb., secretary.
Gibraltar has just opened two theatres in Santa
Fe, the El Paseo, 672 seats, costing $100,000,
and the Arco, 689 seats, costing $90,000. The
Silco at Silver City, N. M., will be remodeled
and 350 seats will be added. $185,000 was spent
on remodeling the Rialto, Loveland, Colo. ; $18,-
000 will remodel the Valley, Fowler, Colo.,
just purchased; $85,000 will be spent remodel-
ing the Teton, Powell, Wyo., to double the
capacity to 732 seats, and $50,000 is being spent
in Gering in remodel jobs on the Valley and
the Grove. The company operates only in the
Denver film area, where it controls more than
40 theatres. Gibraltar's new projects are listed
under New Theatres.

Ray Katzenbach has sold the Emerson, Brush,
Colo., to John Roberts, and has moved to Provo,
Utah, where he will enter other business. Fred
Lind, owner of theatres at Rifle, Colo., was
brought home in a wheel chair via Pullmans
from New Orleans, where he suffered a heart
attack during the Allied convention. Thieves
broke into the car of Jerry Banta, MGM sales-
man, and stole considerable clothing, etc.

OKLAHOMA CITY ~~

Ten persons attending the annual convention
of Oklahoma exhibitors were elected honorary
colonels on the Governor's staff. They are W. C.
McCraw, Arthur Lockwood, George Murphy,
Morris Loewenstein, Don Castle, Bonita Gran-
ville, Max Terhune, Jack Wrather, James
Schiller and R. J. O'Donnell.

Lockwood told the convention that he ex-
pected to see an increase in the number of drive-
ins — more than 1500 by the end of 1949. Drive-
ins have not hurt the business of theatre owners
in the cities, he said, because they are attracting
a new audience.

A new slate of officers has been elected by the
local Variety Club. Horace Falls was re-elected
as chief barker. C. A. Gibbs is first assistant,
Dan James, second assistant, Grover Livingston,

New Ideal Theatre Chairs
JOE HORNSTEIN has it!

SHOWMEN'S TRADE REVIEW, December 18, 1948

31

REGIONAL NEWSREEL

dough guy, and Jess Bollman, property master.
Directors are : J. C. Hunter, Brownie Akers,
Charles B. Hudgens, C. W. Weaver, Harry
McKena and Bill Slepka.

New manager at the Center is Alvin Hen-
dricks, who is replaced as manager at the State
by Dean "Doc" Davis. Admission was a can
or jar of food at a show which the Redskin
held to aid the American Legion Christmas dis-
tribution activity. The Home presented the
Theatre Guild production of "Carousel" for
three days recently. Joan Barton, daughter of
R. Lewis Barton, Oklahoma theatre owner,
visited her parents here this week. She has been
making television films.

At the annual meeting of projectionist union's
Local 380, Jerry B. Jeter was elected business
agent. He's also on the publicity committee and
chairman of the political education committee.
New contract signed with Oklahoma Theatre
Supply calls for a five-day, 40-hour week at
$2.25 per hour and a two-week paid vacation.

MINNEAPOLIS

Drive-in theatres will not be permitted to
operate in St. Louis Park, Minneapoflis suburb,
the village council has decided, thus styming
Minnesota Entertainment Enteprises' plan to
erect an outdoor stand there. Residents claimed
the drive-in would constitute a nuisance.

The roads and bridges committee of the
Minneapolis city council has recommended the
issuance of a license to Mrs. Betty Secrest for
a theatre to be built at 3231 W. Lake Street,
subject to conditions that the house be built so
as not to create a traffic hazard and that a per-
formance bond be filed to guarantee that safety
conditions would be maintained. Fire damaged
the entrance and lobby of the only theatre at
Clara City, Minn. Loss was estimated at $5,000.

New officers of Variety Club of the North-
west are Ted Bolnick, chief barker ; Joe
Loeffler, first assistant chief barker ; Bill Volk,
second assistant ; Pat Halloran, secretary ; and
John Branton, treasurer. Bill Elson, retiring
chief barker, was named national canvassman.

Ralph Green and associates were high bidders
on an option for the neighborhood East Lake
with a bid of $75,000. Green plans to spend
$25,000 on improvements on the house as soon
as the deal is terminated.

Columbia Manager H. J. Chapman who re-
cently suffered a nervous breakdown, has left
for Tucson, Ariz., where he will recuperate
for a month. It is reported that the Minneapolis
projectionists' union has turned down wage
proposals of the independent theatre owners
without a record vote.

SAN FRANCISCO

Graham T. Kislingbury, former area Uni-
versal representative, will assume the duties of
publicist for the new North Coast Theatre cir-
cuit replacing Nate Krevitz, who is returning to
his former Blumenfeld circuit post in charge
of theatres in the Pittsburgh, Calif., area.

A contribution of $5,000 was received by the
Northern California Variety Club for its heart
fund from the alcoholic beverage industry.
The Club sponsors a nursery home for blind
babies. The beverage industry also maintains a
charity for the blind.

"Voice of Theatre Speakers"
JOE HORNSTEIN has it!

So You Have Video?
Pay Tax Then

Establishments in Kentucky providing
television for the entertainment of their
patrons and charging admission or mini-
mum charges for it were placed this
week under the state's tax on amusement
admissions, in accordance with a ruling
approved by the state's attorney general.

The move, which will not penalize
places already charging admission taxes,
will cause taverns and other places to
post $1,000 performance bonds and in ad-
dition requires the following tax on ad-
missions: 1 cent on 11 to 18 cents; 2 cents
from 29 to 38 cents; 3 cents plus one cent
for each dime on admission above 39
cents; 10 cents on each $1 plus one cent
on each 25 cents above $1. In the case
of minimum charges, the tax is based on
25 per cent of the minimum charge or
the total bill, whichever is greater.

William McCraw, executive director of
Variety Clubs International, will arrive here
Dec. 20 to attend the testimonial stag dinner for
Abe Blumenfeld, retiring chief barker. McCraw
is on an extensive tour of the nation's Variety
Clubs on behalf of the clubs' benefit showings of
"Boys Ranch," which is sponsored by Variety.

Dan McLean, owner of the Embassy, is pre-
paring his annual newsboy special free Christ-
mas party in conjunction with the San Francisco
News. All boy carriers will be feted by both
the theatre and the paper. Tommy Haris, famed
master of ceremonies, will officiate.

Edward Kuster, manager of the Golden Bough
at Carmel, Calif., visited the Film Classics ex-
change in connection with his special one-a-day
showing of the company's reissue series. Film
Classics Salesman Chan Carpenter won the
complete 16-mm. projection outfit in a contest
conducted by the Film Salesman Colisseum.

With its expected opening slated for Feb-
ruary, the Golden State circuit art and foreign
film house, The World, will have as its man-
ager, John Fusco, former assistant at the Pal-
ace. Fusco, brought up in the North Beach
locale of the house, has worked up from a
marquee man. The theatre is now receiving

New Theatres

Dayton, O. — Sunset Cruise-In Theatres, 500-car
drive-in on Germantown Pike.

Kansas City, Mo. — Durwood Theatres, 500-car drive-
in on Highway 50, Jefferson City, Mo., and another
500-carrer near Leavenworth, Kan.

Atlanta — Georgia Theatres, drive-in near Athens, Ga.

Hartford, Conn. — Morris Keppner, $200,000 800-
seater on Burnside, East Hartford. Nick Kounaris,
Paul Tolis, George Ulyssis, 1,000-seater in the Meriden,
Conn., area, with parking space for 600 cars.

Morgantown, N. C. — F. W. Davis and others, 600-
seater on South Green Street.

Vicksburg, Mass. — Contract let for a 1,250-seat Joy
Grand.

Elyria, O. — R. I. Ulmer of Shelby, O., 1,000-seater
on Cleveland Street.

San Jose, Calif. — Paul R. Catalana and Arthur Yari-
mie, 936-seater at 25th and East Santa Clara Streets.

Denver — Gibraltar Enterprises, 500-car drive-in at
Casper, Wyo., two 350-car open-airers, one at Santa
Fe, N. M., and one at Scottsbluff, Neb.; an 890-seater
to cost $140,000 at Silver City, N. M. : an 800-seater
to cost $125,000 at Raton, N. M.; $150,000 on the
new Craig, Craig, Neb. fa replacement) ; a 689-seater
to cost $90,000 at Socorro, N. M.

Milwaukee — Roger Reinert (new Triple-R Amuse-
ment Co.), 576-car drive-in near Manitowoc, Wis.

Vancouver — New downtown Studio Theatre for To-
ronto men.

St. Louis — Sheldon Lending, new $480,000 Lions
Theatre at Troy, 111. National Outdoor Theatres Syndi-
cate, 600-car drive-in, to be named the Alton Outdoor
Theatre, at East Alton, 111.

Rocky Mount, N. C. — North Carolina Theatres, 500-
car drive-in on Tarboro Highway near this city.

extensive remodeling.

The San Francisco Amusement Guide — a
giveaway pamphlet of theatrical information —
owned by Showman Paul Spear, has increased
its weekly rates from $10 for each display to
$12.50. Factors cited are rise of printing costs,
a new contract, and added distribution. All
first-run houses appear in the Guide.

COLUMBUS

The Columbus Variety Club, Tent No. 2,
elected the following officers for the coming
year : John L. Barcroft, publicity manager of
the RKO Palace and Grand, chief barker ; Ralph
I. Shiflet, first assistant ; Ben Cowell, second
assistant ; Arthur Robinson, secretary ; Milton
Staub, treasurer. On the board of directors are
Virgil Jackson, Leo Yassenoff, William Pullin,
Jr., Leo Kessel and U. G. Hazelton.

A lone armed bandit held Manager Yoder and
Cashier Vera Masdea at bay while he scooped
up $413 of admission receipts and made good
his escape.

The Lane, 10th in the Academy circuit of
neighborhood houses, opened Dec. 16. It is a
colonial model in Upper Arlington, wealthy
suburban area of Columbus. The Old Trail is
serving as a flier's guide, with a huge arrow
reading "Port Columbus, 11 miles," painted on
its roof.

Variety Club and the Dispatch are cooperat-
ing on a four-day Kiddies Christmas Karnival,
Dec. 21-24. Free carnival rides, candy, popcorn
and gifts will be given kids at the City Hall.
Cecil Sansbury of Tent No. 2 and Dispatch
Promotion Manager Ramon Cramm are co-
chairman, with Leo Yassenoff as chairman of
the executive committee. Loew's Ohio Manager
Walter Kessler arranged with local Chrysler-
Plymouth dealers to sponsor a pre-Christmas
children's theatre party. The new Lassie fea-
ture will be shown Saturday morning, Dec. 18.
This is one of several cities in which the title
"Danger in the Hills" is being tested in place
of "Hills of Home."

Schine's Bucyrus Assistant Manager Nick C.
Tornichio was married Nov. 30 to Carol A.
Barber of Bucyrus. Rialto friends of Jack Good
held several welcome home parties for the stage
and screen dancer comedian, a native of Colum-
bus, when he was in town as a featured player-
in the road company of "The Desert Song" at
the Hartman.

BALTIMORE

Isaac Moody has been named assistant man-
ager at the Regent replacing Clarence Burley
who is now- managing the Fulton. Nick Weems,
chief barker of Variety Club Tent No. 19, pre-
sented a check for $1,700 to Police Commis-
sioner H. R. Atkinson for the Boys Club in the
city. Chauncey Wolf, Uptown, is on a motor
trip through the South visiting all the Variety
Clubs. Sam Mellits of the Mellits circuit is
enjoying a Florida vacation.

Len Smelte-, former Hippodrome manager,
has just been .ppointed manager of the Inde-
pendent Life Insurance Co. The Layton Ayres,
Ayres circuit, are awaiting the new arrival.
{Continued on Page 34)

New Mirrophonic Sound
JOE HORNSTEIN has HI

32

SHOWMEN'S TRADE REVIEW, December 18, 1948

Bollywood Newsreel

West Coast Offices — 6777 Hollywood Blvd., Hollywood 28, Calif. — Ann Lewis. Manager

PRODUCTION PARADE

By Ann Lewis

niiiiiiiiiiiiiiiiiiiiiiiiiii

Studio Roundup

Col. Philip G. Cochran, who achieved fame
as tfie C. O. of the Air Commandos in Burma
during World War II, has been signed by Sid
Rogell to be technical advisor with Beirne Lay,
Jr., in preparing the screenplay for "Jet Pilot"
at RKO. Cochran and his amazing experiences
inspired comic artist Milton Caniff's thinly-
disguised character of "Flip Corkin" in "Terry
and the Pirates." Picture is on RKO's early
1949 schedule.

* # *

As the next production to follow "The Great
Dan Patch," W. R. Frank and John Taintor
Foote will make "Opus 43," an original work
by Foote about a brilliant Hungarian pianist
in the U. S. on a concert tour.

sle s)c :js

Producer Al Rogell bought "Crosscut," an
original screen story about the lumber industry
by Actor Bruce Bennett. It will be made late
in the spring with the author in the starring
role. The yarn is partially biographical, with
its main character based around Bennett's father,
an outstanding lumberman.

* * *

Columbia acquired the rights to "A Woman
of Distinction" from Paramount and assigned
the property to Alex Gottlieb as his initial pro-
duction under his new contract.

* * *

Ricardo Montalban won a top role in MGM's
"Border Incident," a story of agricultural
workers who gain illegal entry into the U. S.
across the Rio Grande. This closely follows on
the heels of a similar plot, "Illegal Entry," now
being made at Universal-International.

* * *

Abbott & Costello will join the Foreign
Legion in their new film for Universal-Inter-
national. D. D. Beauchamp is now hard at work
on an original script. The Legion offering will
follow the comedians' "Abbott & Costello Meet
the Killers" and "Abbott & Costello and the
Invisible Man."

* * *

Since New York has been the setting for more
pictures than any other city in the world, U-I
announces a series of films on the city itself.
If "City Across the River" — formerly called
"The Amboy Dukes" — is a success, other stories
will be written to deal with life in other New
York boroughs, Queens, the Bronx and Staten
Island.

*■ * H=

Ida Lupino will be a published authoress this
spring. The young actress is working on the
last third of her book of family memoirs, "The
Elusive Lupinos," between scenes of Columbia's
"Greed." Tome deals with the acting Lupinos,
who have been donning greasepaint since the
early 17th century.

* -J? *

A busy gentleman is Lindsley Parsons : in
addition to scouting locations in Samoa for his
next Roddy McDowall starrer, "Typee," he
will canvass the Hawaiian Islands for possible
shooting of the picture there. The producer
favors the latter site because cast and crew can
be transported in one day. It's Parsons' next
for Monogram.

PREMIERE JUNKET. Stars of Allied Art-
ists' "Strike It Rich," including Rod Cam-
eron, Bonita Granville, Don Castle, Stuart
Erwin and Max Terhune, made an 11 -city
premiere junket of Texas, accompanied by
Producer Jack Wrather. Above: J. E. Flem-
ing, mayor of Lindale, Producer Wrather
and Bonita Granville (Mrs. Wrather).

Sees Industry Headed
For 'Boom' in 1949

The motion picture industry is headed for
"a boom," according to Frank King, one of the
King Bros, producing for Allied Artists release.
King, as much as any other producer and more
than many, keeps his eye on the box-office.

"Right after the first of the year," King
declares, "I expect to see things improve tre-
mendously in our industry. I think the film
business is headed for — yes, a boom."

'Bad Girl' Remake

Twentieth Century-Fox will remake Vina
Delmar's "Bad Girl" as a vehicle for Jeanne
Crain. A. I. Bezzerides has been assigned to
write the screenplay.

Paramount studio is apparently leading the
way for the industry in the use of the new slow-
burning safety film as a further move in reduc-
ing fire hazards. Use of the film for editing was
inaugurated with "Bitter Victory," Hal Wallis
production, and will continue on all subsequent
pictures. This safety film has been confined up
to now, for the most part, to 16-mm. home
movies.

The largest number of electricians ever as-
sembled for a film at Paramount last week went
to work on "Samson and Delilah." Nearly 200
men manned 350 arcs and other devices for the
film's spectacular climax.

Southern California's cold snap, which caused
citrus growers to smudge to save their crops,
is saving Producer W. R. Frank at least $65,000
on his budget for "The Great Dan Patch." Until
the growers' smudging obliterated the San
Bernardino Mountains, Frank was to send cast
and crew to Indiana (where there are no moun-
tains) for special racing sequences. Now he can
"pan" in any direction and record scenery that
simulates Indiana. The producer this week
realized a childhood ambition by casting him-
self as announcer of the race in which the famed
pacer established the record ; Frank viewed that
race in Minnesota in 1905 !

Nassour's "Africa Screams" closed Tuesday
morning while everyone attended the funeral
of Irving Gregg, Lou Costello's stunt double
and stand-in. He recently died after a brief
illness.

Donald Crisp drew the role of "unknown,"
who was buried in Scotland's historic Grey-
friars Churchyard, in MGM's "Greyfriars
Bobby." This marked a reunion for Crisp with
Edmund Gwenn and Lassie (Bobby), with
whom he recently completed "Hills of Home."
They're now on location in northern California,
to shoot Scottish Highland scenes. MGM also
started "Madame Bovary," with James Mason
as Gustave Flaubert.

George Raft's "The Big Jump" is now titled
"Hounded" at Columbia. Raft acquired Nina
Foch as his feminine lead. Ingenue Rhoda
Williams was cast as the girl who is killed in
the tragic automobile crash with John Derek in

Films With Animals Always Win, Declares Wilcox

One picture-maker who believes in the irresistibility of animals is
MGM Director Fred Wilcox.
"Newspaper editors may differ on many things," he told Showmen's
Trade Review in an exclusive interview, "but they all agree with the
smartest film executives that animals appeal to most people. Any pic-
ture that features a dog or horse is going to swing a lot of weight with
the public."

Wilcox recently completed direction of a story he feels will again
prove his belief, "The Secret Garden," which has an animal cast, in
addition to such humans as Margaret O'Brien and Dean Stockwell,
that includes everything from an educated raven on up.

"Twenty-five centuries before the movies," he told this reporter,
"animals had already proved popular figures in story-telling. Down
through the ages, in all lands, they have been popular as characters in
stories. The screen is the perfect medium for animal presentation, since
it is both visual and audible."

Wilcox admitted that handling the creatures for the camera is difficult and at some times
"downright discouraging," but he says it pays off handsomely at the box-office. He has di-
rected some of the "Lassie" pictures, always money-makers. — JAY GOLDBERG.

Fred Wilcox

SHOWMEN'S TRADE REVIEW, December 18, 1948

33

PICTURES STARTED LAST WEEK

FILM CLASSICS. Amazon Quest — Principals:
Tom Neal, Carol Matthews, Carol Donne. Di-
rector, S. K. Seeley.

MGM. Greyfriars Bobby — Principals: Edmund
Gwenn. Donald Crisp. Lassie. Director, Richard
Thorpe.

Madame Bovary — Principals: Jennifer Jones,
James Mason, Louis Jourdan. Director, Vin-
cente Minnelli.

MONOGRAM. Murder in the Air— Principals:
Roland Winters, Emmett Vogan, Edna Holland.
Director, Lesley Selander.

EAGLE LION. Shamrock Hill — Principals:
Peggy Ryan, Ray McDonald, Trudy Marshall.
Director, Arthur Dreifuss.

SCREEN GUILD. Rimfire — Principals: James
Millican, Reed Hadley, Mary Beth Hughes,
Henry Hull. Director, B. Reeves Eason.
20th CENTURY-FOX. Come To The Stable —
Principals: Loretta Young, Celeste Holm, Elsa
Lanchester. Director, Henry Koster.

TITLE CHANGES

"The Biq Jump" (Col.) now HOUNDED; "The
Amboy Dukes" (U-l) now CITY ACROSS THE
RIVER.

"All the King's Men," and flown immediately
to the northern California location.

Agay Productions started "Amazon Quest"
for Film Classics release ; Max Alexander is
president of the newly organized company.
Iren Agay, Hungarian stage and screen star, is
associate producer, marking her debut in this
field. Max's brother, Arthur, is production man-
ager. Picture is shooting at the Chaplin lot.

Two to six Technicolor cameras are rolling
simultaneously at all times during Danny Kaye
specialty numbers for Warners' "Happy Times."
This serves to prevent duplication of certain
Kaye routines which involve considerable bodily
risk to the comedian, and he can also "ad lib"
action or dialogue without the handicap of
matching the film to other shots.

Director Ewing Scott last week completed
filming of interiors for Universal-International's
"Arctic Manhunt." Scott and featured player
Mikel Conrad spent four months in the Arctic
last winter shooting all exteriors for the film.

Lesley Selander is directing Monogram's new
Charlie Chan effort, "Murder in the Air," re-
placing William Beaudine who was tied up on
Hygienic's newest production, now being made
at Hal Roach studio.

Marie Windsor won the feminine lead opposite
William Elliott in Republic's "Hellfire," as the
Trucolor picture started last week. It's the first
independent production by the recently formed
company headed by Elliott and writers Dorrell
and Stuart McGowan, who also wrote the script.

RKO to Shut Down
Dec. 22 for Month

With "It's Only Money" due to be com-
pleted around Dec. 22, RKO Radio will shut
down its production activities for a period that
may last a month, it was learned this week.

"The Big Steal," starring George Raft, is
scheduled for production late in January. How-
ever, should the screenplay for "I Married a
Communist" be completed and players engaged
in time, this picture would precede "The Big
Steal" on the production schedule.

RKO is the third studio to shut down over
the holidays. The other two were Warner Bros,
and Eagle Lion.

LONDON OBSERVATIONS

No Peace in Industry Cold War Until British Screen
Time in U. S. Issue Solved; CEA Holds Annual Dinner

Richard Thorpe Signs
New Contract at MGM

Richard Thorpe celebrated his 25 years as
Hollywood film director recently by signing a
new long-term contract with MGM. With ISO
films behind him, Thorpe is now preparing the
Technicolor "Greyfriars Bobby."

Jock MacGregor

apparent they are

By JOCK MacGREGOR
Until the question of American screen time

for British films is settled, there will be no
peace in the industry's cold war. There are
factions with strange notions, but since they do
not know their own showmen, it is not surpris-
in they are ignorant of
exhibition matters else-
where. Their claim : that
Hollywood is scared of
their product and stop it
being booked lest the pub-
lic likes it; that it is only
shown in small cinemas
or on bad programs ; that
it is not properly ex-
ploited. Needless to add,
politics play no small part
in these theories.

Hollywood should coun-
teract these allegations
once and for all, as it is
accepted by President of the Board of Trade
Harold Wilson and others in government circles.
The MPA might do this by approaching the
British Film Producers Association and placing
at their disposal for a few weeks some of their
affiliates' cinemas in the U. S. The British
would arrange their own programs and exploita-
tion. The box-office would then prove whether
it is the management or the patron who does
not support their offerings.

This is not so fanciful as it may seem. All
money made by British films in the U. S. is
added to the amount which Hollywood may
draw from this country, and to break the book- i
ing deadlock facing the American renters here
should be ample compensation.

Mr. Rank, I understand, feels that adequate
U. S. distribution of eight pictures annually
would be a suitable peace offering. If Hollywood
wants to regain this market, some such scheme
must be tried. To let big pictures remain on
the shelf or enjoy only a second rate release is
poor economics.

A practical observation on this problem
was voiced by J. W. Davies, chairman of the
London and Home Counties branch of the CEA,
in his speech at the annual dinner. He cited the
Anglo-American cooperation for the Royal Com-
mand Film Performance and felt that if they
can work together for their charity, they should
be able to do likewise to solve their industry's
crisis.

Dr. J. W. C. Wand, Bishop of London, pro-
posed the toast of the industry and revealed a
real affection for the popular cinema. While he
thanked exhibitors for showing gratis a film
appeal for funds to rebuild London's blitz'd
churches, he likes propaganda in entertainment
films to be unobtrusive. He is convinced that
the cinema can do much good and singled out
"Mrs. Miniver" for accurately reflecting the
spiritual side of English life:

Over 400 attended the function at which most
renters had their tables. Mr. Rank brought his
wife, but no associates, and was most approach-
able. Late into the night he was still enjoying
discission with big and small independents alike.
Sir Philip Warter was much in evidence with
C. J. Latta and Jack Goodlatte. Alan Ladd was
the only star of note present and the studios
were represented by Robert Clark, AB's execu-
tive producer, and E. W. Wingrove, BFPA's
general secretary.

The "boys who look between the lines" have
been intrigued by the statement in the House of
Commons by Associated British director Eric
Fletcher. In a recent debate he gave the figures
for "Brother Jonathan," a top money-maker.
It grossed over $4 million, having cost $792,000
to make. Approximately $1,664,000 went in
entertainment tax. The producers' actual re-
turn was $768,000 which entailed a loss of
$24,000. They argue the figures suggest Asso-
ciated British distribution and cinema companies
gained at the expense of production. Overseas
sales are not included. Whatever the meaning,
this reveals the enormous demands of enter-
tainment tax.

* * *

At Renown's biggest convention yet,

George Minter announced a $3 million lineup
for the season. This progressive firm is now
moving to spacious new offices at 54-58 Wardour
Street.

* * *

British Film Academy want an "Adults
Only" censors' certificate to give the producer
greater scope. Exhibitors with first-hand knowl-
edge of patrons' requirements, however, want
more family entertainments.

Having missed the preview, I looked into
the Edgware Road Odeon, admirably managed
by Colin Price, to catch Rank's second feature,
"Fly Away Peter." While production and act-
ing values are not high, the audience, one of
the toughest in London, lapped up the warmth
and genuine sentiment of this pleasing story of
suburban family life. We can use more like it.

"It is CONFIDENTLY expected that
shooting will end before the Christmas break."
The capitals are mine, but this sentence from a
Norda press release on "That Dangerous Age"
reveals the uncertainty of keeping to schedule,
the bugbear which costs so much to British
production.

* * *
Jack Dawe has resigned from JARO to
become publicity director for Grand National.
Jack Latrielle, who recently left AKC, has
joined JARO's exploitation team.

'Goldwyn Girls' Set as
'49 Technicolor Musical

"The Goldwyn Girls," a Technicolor musical
following the history of the glamor institution
that began 18 years in "Whoopee." has been
set for 1949 production by Samuel Goldwyn,
the producer announced this week.

The Goldwyn Girls have appeared in every
musical produced by Goldwyn, including Eddie
Cantor and Danny Kaye vehicles. In personal
appearance tours of the past few years they
have crossed the United States three times, and
covered Europe, Central and South America.
Some of the Girls' star alumnae : Betty Grable,
Lucille Ball, Paulette Goddard, Virginia Bruce,
Laraine Day, Jinx Falkenburg and Virginia
Mayo.

Gangster Satire

"X Marks the Spot," a satire on Chicago
gangsters, is being prepared for production at
20th Century-Fox by Fred Kohlmar, with
Richard Widmark and possibly George Raft.

34

SHOWMEN'S TRADE REVIEW, December 18, 1948

Regional Newsreel

(Continued from Page 31)
Newell Howard and Ray Todd are recuperating
from leveling off their beachfront. Fred Perry,
has resigned as manager of the Liberty in Cum-
berland. Joe Wallach has resigned as city man-
ager for the Schine theatres in Cumberland.
Sam Tabor, Republic representative, is making
the western Maryland territory.

New officers of Local No. 181 IATSE-AFL
Projectionists Union were elected last week:
Sam- Isaacson, president ; William Lang, first
vice-president; George Matthews, second vice-
president ; Otto J. Niquet, third vice-president ;
Wilbur George, recording secretary; Thomas
P. Finn, Sr., financial secretary ; Carroll Bayne,
business agent; Louis Sieber, Charles Grauling
and Walter Fringer, trustees. Finn and Isaacson
were elected without opposition.

Agreement for a 10 per cent increase for all
projectionist members of the Motion Picture
Projectionists Union was reached when its com-
mitttee met recently with the Motion Picture
Theatre Owners of Maryland.

Theatremen on hand included President
Lauritz Garman, Lou Gaertner, Walter Pacy,
Leon Back and Luke Green. The committee for
the union included President John Codd, Chair-
man Harry Cluster, Harry Bauer, Earl Jack-
son, Sr., and Thurman Durst.

President Lauritz Garman of the Motion Pic-
ture Theatre Owners of Maryland headed a
delegation of exhibitors who protested Balti-
more County's new admission tax of four and
one-half per cent slated to become effective
Feb. . 1. President Christian H. Kahl of board
of county commissioners, declared that legal
questions would be involved in any revision of
the tax since the expected revenue of $125,000
was included in the 1949 budget.

NEW YORK

Officers of the Motion Picture Associates,
elected Wednesday, are : President Max A.
Cohen ; Vice-Presidents Morris Sanders and
Robert Fannon ; Secretary Jules Reiff ; Treas-
urer Saul Trauner ; Sergeant-at-Arms Louis
Kutinsky.

Sales managers of the various distributing
companies Thursday received letters of thanks
for "co-operation" from President C. Penser
of Loge 29 of the Colosseum of Motion Picture
Salesmen of America. The letters, approved
by the Loge, were prompted by the prompt
agreement on contracts on the part of the com-
panies, Penser said.

Lovely filmrowite Claire Leighton is garner-
ing a little extra change and lots of experience
singing her evenings away as an entertainer
at the Holiday Inn, Hoboken. United Artists'
Sonia Schwartz is all set to toss a big New
Year's Eve Party. Nadine Ronnie Starr, daugh-
ter of filmrowite Myron Starr, celebrated her
second birthday by opening all packages which
came to the house stating positively : "Birthday
presents." Payoff is one of them was her
medicine.

Christmas parties schedule : Motion Picture
Bookers Club, Dec. 17 at the Harme ; United
Artists exchange, Dec. 24; Paramount, Dec.
24, recreation room ; RKO Exchange, Dec. 23
at the office; Eagle Lion, Dec. 24 at the Hotel
Warwick.

The marriage of Miss Lois Elaine Liff,
daughter of Dr. and Mrs. Albert A. Liff, to
Lawrence Herbert Lapidus, son of Mr. and Mrs.
Jules Lapidus will take place next Sunday,

Dec. 19. Jules Lapidus is eastern and Canadian
sales manager for Warner Bros.

Lawrence Stark, upon his return from vaca-
tion, was transferred to Loew's Palace in
Brooklyn. His previous assignment was at
Loew's Brevoort.

VIEWS ON NEW
SHORT SUBJECTS

PLUTO'S FLEDGLING (RKO— 94,105) Disney Car-
toon. 7 mins. Baby bird Little Orville fails in his
attempts to fly, so Pluto decides to help him. In his
effort Pluto accidentally launches into the air himself
with Orville hanging onto his tail. It is in the air

that Pluto meets with all manner of difficulties and
a good banging-up. However, when he lands once
again in the dog house he is happy to tell Orville that
he can now fly. Release date: 9/10/48.

CONTEST CRAZY (RKO— 93,401) Edgar Kennedy
No. 1. 17 mins. Edgar's employer takes over a radio
program just as Mrs. Kennedy is on the verge of win-
ning a contest. Since employes are not allowed to
compete, the family try to make Edgar lose his job.
Brother-in-law finally impersonates the head of a rival
concern and offers him a job at a higher salary, so
he quits the old one. The real boss shows up, but
Edgar, thinking he is dealing with brother, treats him
roughly. Result : Edgar has no job and Florence wins
only a case of dog biscuits. Release date : 10/1/48.

HOT ROD SPEEDSTERS (Para.— R 8-1) Grant-
land Rice Sportlight. 10 mins. Speed is the theme
here, with three kinds of auto races shown, the re-
constructed jalopy, the peanut racer and the midget
racer. Thrills and spills. Release date : 11/5/48.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertions
for the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwist
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

COMIC BOOKS

COMIC BOOKS available from world's largest and
oldest theatre distributor. Best title and latest issues in
stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

YOU'LL SAVE THOUSANDS HERE— SEE FOR
YOURSELF — Complete sound projection outfits,
$1995.00 and up; New 500 Watt Western Electric
Booster Amplifiers, $650.00; New Dual incar speakers
with junction box and transformer, $16.75; new drive-
way entrance and exit signs, illuminated, $22.50; Burial
Cable, 6c ft. ; Super Snaplite fl. 9 lenses increase light
25% from $150.00; 42" Weatherproof reflex horns com-
plete $39.75. Dept. b — S.O.S. Cinema Supply Corpora-
tion, 602 W. 52nd Street, New York 19.

FOR SALE

978 BRAND NEW INTERNATIONAL CHAIRS.
Fabrics backs and leatherette cushioned bottoms. Real
Bargain. A. L. Matreci, Uptown Theatre, 4938 Delmar
Blvd., St. Louis 8, Mo.

NEW EQUIPMENT

ALL NEW— AND NEW LOW PRICES, TOO!
Fifteen Ampere Rectifier Bulbs, $4.95; Vinylite plastic
flameproof sound screen, sq. ft. 39!^c; Weber Syncro
Dynamic dual sound projection outfit, coated lenses,
1KW arcs, rectifiers, RCA amplifier and two way
speakers, worth $4000.00, $2295.00; Masonite marquee
letters, 35c up; RCA 868 Photocells, $2.95; Simplex
BB Movements, $61.20; Splicers, $4.25; 1000W T-20
Mogpref. C-13D lamps, $3.95; 1500W $5.95; Sound-
film amplifiers including record player, $124.75. Dept.
b — S.O.S. Cinema Supply Corporation, 602 W. 52nd
Street, New York 19, N. Y.

PAIR SIMPLEX ACME SOUND PROJECTORS,
arc with 5 Point Bases, new condition, $765.00. Pair
Simplex. Double Bearing, Rear Shutter, 3 Point Bases,
R.C.A. Sound Heads, Reasonable. P. Sabo, 916 N. W.
19th Ave., Portland, Ore.

SITUATION WANTED

PROJECTIONIST DESIRES POSITION. 3^
years experience, sober and reliable. Can furnish best
of references. Billy Lovorn, Georgetown, S. C.

PROJECTIONIST-ELECTRICIAN. Seventeen years
experience. Capable, reliable, sober. Will furnish
references. Junius J. Gilmore, 30514 N. Robinson,
Oklahoma City, Okla.

STUDIO AND PRODUCTION EQUIPMENT

THE ONE STOP STORE FOR PRODUCTION
EQUIPMENT — Unit Eye Shuttle for Belhowell,
$650.00; Bardwell McAlister 5000W Skypans, $111.75;
Dinkie Inkies, $11.95; Baby Keglites, $54.75; Baby
Boomlites, $114.50; 2000W Junior Spots, $129.50;
Double Broads, $114.65; Houston KIA 16mm proc-
essors, $3485.00; Belhowell 35mm sound printer,
$2750; 1/12HP 110V Synchronous Motors, new,
$57.50; Wall Single System Recording & Studio Cam-
era, magazines, lenses, amplifier, mike, power supply,
etc., rebuilt, $3750.00; Simplex 4 Star Preview Maga-
zines, $395.00; 35mm threeway Sound Moviola, rebuilt,
$895.00. Send for Production Catalog. Dept. b — SOS
Cinema Supply Corp., 602 West 52nd Street, New York
19.

THEATRE FOR LEASE

LARGE 900 SEAT DOWNTOWN GRIND HOUSE
located on busy street in Denver, Colorado. $20,000
buys 14-year lease. Cinema Amusements, Inc., 1756
Broadway, Denver, Colorado.

THEATRES FOR SALE

THEATRES FOR SALE. WRITE FOR LIST.
Theatre Exchange, Fine Arts Bldg., Portland, Oregon.

THEATRE GAMES

PUT A ZIP IN YOUR BANK NIGHT OR GIVE-
AWAY. Give away Consultation Prizes by QUIZ.
Order this special written "MOVIE STAR QUIZ
BOOK." Enough material for a full year. Descrip-
tions of famous people and answers. Complete — Only
$5.00 post-paid. SOLD EXCLUSIVELY TO THE-
ATRES. Movie Quiz Co., Box 201, Coshocton, Ohio.

DIE CUT BINGO CARDS — $3.00 per 1,000. 1-75,
1-100. Screen Dial $20.00. S. Klous, c o Showmen's
Trade Review, 1501 Broadway, New York 18. N. Y.

FOR YOUR BINGO GAMES. Controlled or un-
controlled, die cut, play right, oriced right. Samples on
request. Premium Products, 354 W. 44th St., New
York 18, N. Y.

THEATRE PREMIUMS

GIVE-AWAYS FOR KIDDIE SHOWS. Magnifying
Glasses $20.00, Metal Junior Police and Sheriff Badges
$28.00, Comic Books $25.00. Cut-Out Funny Faces
$10.00. Prices quoted per thousand pieces. F.O.B. New
York. Enclose check with order. Sample assortment
$1.00. Fleischmann & Haskell, 2020 Broadway, New
York 23, N. Y.

THEATRE SEATING

THEY'LL BE SITTING PRETTY IN THESE—
425 Stafford fully upholstered padded back boxspring
seats, all red plush, excellent, $4.95; 350 American
panelback boxspring seats, newly reupholstered, $5.25;
239 Heywood panelback boxspring seats, newly re-
upholstered, $5.95 ; 200 Andrews fully padded backs,
boxspring seats, newly reupholstered, $6.50. Plenty
others — get Chair Bulletin 15. Dept. b — S.O.S. Cinema
Supply Corp., 602 W. 52nd Street, New York 19.

USED EQUIPMENT

POWERS OWNERS — WANTA MODERNIZE?
Replace with SOS Dual DeVry XD Transportable
projectors including 3000' magazines, lenses, 1000W
lamps, amplifier, speaker, rebuilt, $595.00; RCA low
frequency folded baffles, worth $300.00, $99.75; Dual
Simplex Acme Arc Sound Projector outfit, complete,
$1295.00; Simplex Rear Shutter Mechanisms, excellent,
$195.00; other Simplexes from $69.50; Dual Holmes,
$667.50; DeVry Late XDC Theatre Sound Projection
outfits with low intensity lamps, $1795.00; with 1KW
arcs $1995.00. Get our 1949 Catalog. Dept. b — S.O.S.
Cinema Supply Corp., 602 W. 52nd Street, New York
19.

SOS USED ME RIGHT ON USED EQUIPMENT
— Hundreds of letters to prove it — Nothing leaves here
unless it's absolutely right. 50,000 Customers the world
over built SOS and keep buying here since 1926 because
they are used right. Send for 1949 Catalog. Dept. b—
S.O.S. Cinema Supply Corp., 602 W. 52nd Street, New
York 19.

SMALL TOWN EXHIBITORS! WE GIVE YOU
MORE FOR LESS! Complete booth equipment Sim-
plex rear shutter projectors, Peerless lamphouses, rec-
tifiers, RCA sound system, excellent, a steal at $975.00;
DeVry XD projectors at lowest price in the industry —
write us; Powers mechanisms, rebuilt, $114.50; Series
II lenses, pair, $35.00; RCA rotary stabilizer sound-
heads, rebuilt, pair, $395.00; What do you need?
STAR CINEMA SUPPLY COMPANY, 4.59 West
46th Street, New York 19, N. Y.

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Proj. from
$195.00 up. Eyemo 35mm Cameras $245.00 up
Arriflexes $725.00 up. Mitchell Outfit Complett
$6000.00. Write for Lists. Camera Mart, Inc., 70 W
45th St., New York, N. Y.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S

TRADE

REVIEW

A

Title

Company

Abbott & Costello Meet Frankenstein.U-I

Accused, The Para.

Act of Violence MGM

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Affairs of a Rogue Col.

Affairs of Adelaide, The 20th-Fox

Africa Screams UA

Air Hostess Col.

Alaska Patrol FC

Alias Nick Beal Para.

All My Sons U-I

All's WeU Ind.

All the King's Men Col.

Amazon Quest FC

An Innocent Affair U A

An Old-Fashioned Girl EL

Angel in Exile Rep.

Angel on the Amazon Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

Arctic Manhunt U-I

Are You With It? U-I

Arizona Ranger RKO

Arkansas Swing, The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger EL

B

Babe Ruth Story, The Allied

Bad Boy Allied

Bad Men of Tombstone.., AA

Bad Sister U-l

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th- Fox

Behind Locked Doors EL

Belle Starr's Daughter 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free MGM

Best Years of Our Lives RKO

Beyond Glory Para.

B. F.'s Daughter MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bitter Victory Para.

Black Bart U-l

Black Eagle, Story of a Horse Col.

Blanche Fury EL

Blonde Ice FC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward Col.

Blondie's Secret Col.

Blood on the Moon RKO

Bodyguard RKO

Bomba, the Jungle Boy Mono.

Borrowed Trouble UA

Boston Blackie's Chinese Venture. . Col.

Boy With Green Hair, The RKO

Bribe, The MGM

Bride of Vengeance Para.

Broken Journey EL

Brothers, The U-I

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bush Christmas U-I

c

Calamity Jane & Sam Bass U-I

Calendar, The EL

Campus Sleuth .. Mono.

Canadian Pacific 20th-Fox

J anon City EL

Casbah U-I

Caught MGM

Champion Independent

Checkered Coat, The /oth-fu-

Chicago Deadline Para.

Chicken Every Sunday 20th-Fox

City Across the River U-I

Clay Pigeon RKO

Cleopatra Arms W?

Code of Scotland Yard Rep.

Colorado Territory WH

Come To The Stable 20th-Fox

Connecticut Yankee A Para

Features and western series pictures are listed alpha-
betically by title under name of distributor. {Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Pboduction or
Block Number, (SP in this column indicates Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Office
Slant: b. Asterisk following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T; Technicolor, *C: Cinecolor, *M: Magnacolor.

*U: Trucolor, *V: Vitacolor. Audience Classification U
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis in-
dicate type of story in accordance with following key
(B) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wa) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS current

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford ...

Bad Men of Tombstone B. Sullivan-M. Reynolds-B. Crawford

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason

Time Rel
Mins. Date
.111... 9/6/48
. 74. . .12/15/48
. 87... 8/30/48 .

5 Hunted, The (D) A Preston Foster-Belita 85... 4/7/48 .

6 Smart Woman (D)A B. Aherne-C Bennett-B Sullivan 93... 4/30/48

Strike It Rich (D)F R. Cameron-B. Granville-D. Castle 81 ... 11/26/48

I

COMING

Bad Boy Nolan-Wyatt-Murphy-Gleason

Stampede Rod Cameron-Gale Storm

When a Man's a Man G. Madison-R. Calhoun-G. Storm

Refer to
. . b7/24/4»
. ,a8/21/48
. . .b5/l/48
. . .b2/7/4»
. D3/13/41
.bl 1/27/48

.al2/ll/48

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling

Deadline ..Sunset Carson-Pat Starling 64... 4/15/48

Look-Out Sister Louis Jordan 67... 9/15/48

Rio Grande Sunset Carson-Evohn Keyes 2/15/49

Stallion Canyon *U K. Curtis-C. Cotton-S. Fisher 1/15/49

Sunset Carson Rides Again Sunset Carson-Pat Starling 10/1/48

Sunset Carson Strikes Back Sunset Carson-Evohn Keyes

COLUMBIA

CURRENT

Arkansas Swing, The H. Hot Shots-G. Henry-S. Hart 63.

Best Man Wins (C)F E. Buchanan-A. Lee-R. Shayne 75.

Black Arrow, The (D)F L. Hayward-J. Blair-G. Maeready 76.

Black Eagle (W)F W. Bishop-V. Patton-G. Jones 76.

Blondie's Reward (C)F Singleton-Lake-Simms-Kent 67.

Coroner Creek *C (D) A R. Scott-M. Chapman-G. Maeready 90.

Fuller Brush Man, The (OF Red Skelton-Janet Blair 93.

Gallant Blade, The *C (D)F L. Parks-M. Chapman-V. Jory 81.

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker 66.

I Surrender Dear (M)F Gloria Jean-David Street 67.

Ladies of the Chorus (M)F A. Jergens-M. Monroe-R. Brooks 60.

Lady from Shanghai, The (My) A. .Rita Hayworth-Orson Welles 87.

Leather Gloves (D)F C. Mitchell- V. Grey-J. Nigh 75.

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randell 98.

Lulu Belle (D) D. Lamour-G. Montgomery-A. Dekker. 87.

Man From Colorado, The *T (W)A G. Ford-W. Holden-E. Drew 99.

Mating of Millie, The (C)i G. Ford-E. Keyes-R. Randall 87.

My Dog Rusty (D)F T. Donaldson-J. Litel-J. Lloyd 67.

Port Said (D)A Gloria Henry- William Bishop 69.

Racing Luck (D)F G. Henry-S. Clements-D. Bruce 66.

Return of October, The *T (C)F G. Ford-T. Moore-A. Sharpe 89.

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel 58.

Singin' Spurs Hoosier Hot Shots-Patricia White 62.

Strawberry Roan, The »C (W)F G. Autry-G. Henry-J. Holt 79.

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop ...76.

Trapped By Boston Blackie (M) C. Morris- J. Vincent -R. Lane 67.

Triple Threat (D)F Top Pro Football Players 70.

Untamed Breed, The *C (W)F S. Tufts-B. Britton-G. Hayes 79.

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91-

COMING

. .7/29/48

. .5/6/48 b5/22/48

. . Aug. '48 b7/3/4»

..9/16/48 . . . .bll/13/48

..6/3/48 b8/21/48

..July '48 b6/5/4l

..June '48 b3/8/48

..Nov. '48 ...bl0/16/48

..9/9/48 b8/14/4S

..10/7/48 b9/4/4?

bl2/ll/48

. .May '48 . . . .b4/17/4s
..11/11/48 ....bl2/4/48

. .Oct. '48
. . Aug. '48
. .Dec. '48
.Apr. '48

. . . b8/21/4fc
. . .b6/12/4*
. .bll/20/48
. . .b3/13/48

4/8/48 b6/12/48

4/15/48 b5/15/48

Nov. '48 . . .bll/13/48
.blO/23/48
. .b7/31/4s

.Nov. '48
.10/21/48
.9/23/48

.Aug. '48 b4/24/48

.7/8/48 D7/10/48

.5/13/48 D6/19/48

.9/30/48 b9/18/48

.Oct. '48 ....bll/20/48
..Sept. '48 . ...b9/4/4«

Affairs of a Rogue (D) A Jean-Pierre Aumont-Joan Hopkins 111 b5/8/4»

Air Hostess G. Henry -W. Wright -R. Ford all/13/48

All the King's Men B. Crawford- J. Dru-J. Ireland

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/47

Blondie's Big Deal P. Singleton-A. Lake-L. Simms al2/4/48

Blondie Hits the Jackpot Penny Singleton- Arthur Lake • al2/ll/48

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al/10/4»

Blondie's Secret Singleton-Lake-Kent-Simms 68 a7/3/48

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/4»

Crime Doctor's Diary, The Warner Baxter-Stephen Dunne al2/4/48

Dark Past, The William Holden-Lee J. Cobb 75 a7/10/48

Devil's Henchmen, The W. Baxter-M. B. Hughes-M. Mazurki

$5,000 Reward R. Scott- J. Ireland-N. Beery, Jr

Greed G. Ford-I. Lupino-E. Buchanan

Her Wonderful Lie Janis Carter-Marc Piatt

Home in San Ar.tone R. Acuff-J. Thomas-Smoky St. Boys

Hounded G. Raft-N. Foch-G. Maeready

Jolson Sings Again *T Parks-Hale-Donath-Demarest

Jungle Jim ........... Johnny Weissmuller- Virginia Grey a9/18/48

Knock On Any Door! ... H. Bogart-J. Derek-S. Perry a9/18/4*

Law of the Barbary Coast, The R- Shayne-A. Jergens-S. Dunne al2/4/48

Loaded Pistols Gene Autry-Barbara Britton 79 a7/3/48

Lone Wolf and His Lady, The Ron Randell-June Vincent a9/ll/4n

Lost One The (O)A ..Nelly Corradi-Gino Mattera 84 b4'3/«»

Lost Tribe, The Johnny Weissmuller-Elena Verdugo all/13/48

Make Believe Ballroom............ A. Jarvis-R. Warrick-J. Dorsey all/6/48

Manhattan Angel G. Jean-R. Ford-A. Tyrrell a6/12/4«

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/48

Mutineers, The J°n Hall-Adele Jergens

Night in Havana . . . '. '. '. '. '. '. . . . . '. '. '. . . . . . . . . . . . . Desi Arnaz-Mary Hatcher

Riders of the Whistling Pines Gene Autry- Jimmy Lloyd a7/31/48

Rough Sketch Jennifer Jones-John Garfield al2/ll/48

Rusty Saves a Life r Donaldson-G. Henry-S. Dunne a7. 10/48

Secret of Saint Ives Richard Ney

Shockproof Cornel Wilde -Patricia Knight 79 a9/25/48

Slightly French Lamour-Carter-Parker-Ameche a5/8/4.

Smoky Mountain Melody Roy Acuff -Smoky Mountain Boys

Sone of India Sabu-T. Bey-G. Russell a7/31/*»

Undercover Man G. Ford-N. Foch a7/31/48

Walking Hills. The R. Scott-E. Raines-W. Bishop a7/3/48

Westerns

Blazing Across the Pecos Charles Starrett-Smiley Burnette 55... 7/1/48

Challenge of the Range Charles Starrett-Smiley Burnette

Desert Vigilantes Charles Starrett-Smiley Burnette

El Dorado Pass Charles Starrett-Smiley Burnette 10/14/48

Laramie ■ Charles Starrett-Smiley Burnette

Phantom Vailey Charles Starrett-Smiley Burnette 52... 2/19/48

Quick On The Trigger Charles Starrett-Smiley Burnette

Rim on the Canyon G. Autry-N. Leslie-A. Hale, Jr

Trail to Laredo c- Starrett-S. Burnette- J. Bannon 54... 8/ 12/ 4a

West of Sonora. ' Charles Starrett-Smiley Burnette 55. . .3/25/48

Whirlwind Raiders Charles Starrett-Smiley Burnette 54. . .5/13/48

EAGLE LION

CURRENT

82. .
83. .
U. .
80..
83. .

•05 Adventures of Gallant Bess »C (D)F C. Mitchell-A. Long-F. Knight 73..

321 Assigned to Danger (My) G. Raymond-N. Nash-R. Bice 66..

onfi Rphind Locked Doors (D) A L. Bremer-R. Carlson-D. Fowley 61..

906 Broken ^%%)A.°.. . P- Calvert-M Grahame-F. L Sullivan.. 89..

826 Canon City (Doc) A 6. Brady-J. Corey-W. Bissell

824 Close-Up (D)A A- Baxter-V. Gilmore-R. Kollmer

,•20 Cobra Strikes, Trie' (My )F S Ryan-R. Fraser-L. Brooks.

910 He Walked By Night (Semi-Doc) A R. Basehart-S. Brady-R. Roberts

«04 Hollow Triumph (D) A faui Henreid-Joan Bennett

903 In This Corner (D)F f. Brady-A Shaw-J Milhcan. Blfc

•31 Lady at Midnight (My)F R- Denning-F. Rafferty-J. Searle 61..

907 Let's Live a Little (C)A H. Lamarr-R. Cummmgs-A. Sten 85..

825 Mickey *C (C)F L. Butler-B. Goodwin-I. Hervey 87..

908 Million Dollar Weekend (D)F G. Raymond-S. Paull-F. Lederer 73..

819 Noose Hangs High (OF Abbott-Costello-Downs-Calleia 77. .

901 Northwest Stampede *C (C)F J. Leslie- J. Craig- J. Oakie 76..

802 Olympic Games ot 1948 (Doc)F Athletes of 58 Nations idb..

813 Open Secret (D) A J- Ireland-J. Randolph-R. Bohnen 70..

822 Raw Deal (D) A D. O'Keefe-C. Trevor-M. Hunt 79..

816 Ruthless (D) A Z- Scott -L. Hayward-D. Lynn 102.

t)29 Shed No Tears (D) A W. Ford-J. Vincent-R. Scott 70.

827 Spiritualist, The (D) A T. Bey-L. Bari-C. O'DonneU 79..

«23 Sword of the Avenger (D) A „R Del Gado-Sigrid Gurie 72..

.10/10/48 D7/31/48

.5/19/48 a4/17/48

.10/17/48 ....b9/ll/48

.9/12/48 b4/24/48

.6/30/48 b6/26/48

.6/9/48 blO/9/48

.4/24/48 . b5/22/48
.Nov. '48 ...bll/13/48

.8/30/48 b8/14/48

.9/19/48 b9/4/48

.8/8/48 b7/31/48

.Nov. '48 ...blO/30/48

.6/23/48 b6/19/4b

.Nov. '48 ...blO/16/48

.4/17/4b b4/10/4b

.7/28/48 b7/3/48

.9/12/48 b9/18/48

.5/5/48 b7/17/48

.5/26/48 b5/22/48

.4/3/48 b4/3/48

.7/2/48 b7/24/48

.Aug. '48 b8/7/48

.6/2/48 b5/15/48

SHOWMEN'S TKADE REVIEW

COMING

An Old-Fashioned Girl G. Jean- J. Lydon-F. Rafferty

Big Cat, The *T L. McCallister-P. A. Garner-P. Foster a8/28/48

Blanche Fury *T (D) A V. Hobson-S. Granger 95 b3/20/48

Calendar, The (OA Greta Gynt-John McCallum 79 b6/5/48

Esther Waters (D) A Kathleen Ryan-Dirk Bogarde 108 blO/2/48

It Always Rains on Sundays. G. Withers-J. Warner 92 bll/29/47

Man Wanted Anabel Shaw-Robert Lowery

Mr. Perrin and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt 92 D8/28/48

•18 Oliver Twist (D)F R. Newton-A. Guinness-K. Walsh 116 b7/3/48

Parole, Inc. (D) A M. O'Shea-T. Bey-E. Ankers 71 M2/4/48

Sp. Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer .... 133 b7/31/48

Red Stallion in the Rockies *C Red Stallion-Arthur Franz all/6/48

Reign of Terror R. Cummings-A. Dahl-R. Basehart all/6/48

Ride, Ryder, Ride Jim Bannon-Peggy Stewart

Roll, Thunder, Roll J. Bannon-P. Stewart-E. Lynn

Saraband for Dead Lovers *"!' vu,iA S. Granger-F. Rosay-J. Greenwood 94 bl0/2/48

Shamrock Hill P. Ryan-R. McDonald-T. Marshall

Sleeping Car to Trieste (D) A Jean Kent- Albert Lieven 95 bll/6/48

Strange Mrs. Crane, The (D) A M. Lord-R. Shayne-P. Watkin 59 blO/30/48

Tulsa *T S. Hayward-R. Preston-P. Armendariz alO/2/48

Westerns

Gun Fighter Lash LaRue-Fuzzy St. John-Mary Scou al2/ 18/47

•56 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt 54... 4/10/48 D3/27/48

•57 Prairie Outlaws E Dean-R. Ates-J. Holt 57... 5/12/48

858 Tioga Kid, The (W)F L. Dean-R. Ates-J. Holt 54... 6/17/48 D3/20/48

•55 Westward Trail, The (W)F E. Dean-R. Ates-P. Planchard 56... 3/13/48 b3/13/48

FILM CLASSICS

76.

Alaska Patrol Richard Travis-Helen Westcott

Amazon Quest T. Neal-C. Matthews-C. Donne

Appointment With Murder (My)F John Calvert-Catherine Craig 67

Blonde Ice (D) A Leslie Brooks-Robert Paige 73.

Daughter of Ramona *C P. Reed-M. Vickers-D. Woods

Devil's Cargo (M) A ... j Calvert-R. Hudson-R. Karns 61

Inner Sanctum (D) A Mary Beth Hughes-Charles Russell 62

Judge, The Milbwin Stone-Katherine DeMille

Miraculous Journey *c (D)F R. Calhoun-A. Long-V. Grey 76

Money Madness ...H. Beaumont -F. Rafferty-H. Warde 73

Sofia *C Gene Raymond-Sigrid Gurie 82.

State Department (File 649) *C Lundigan-Bruce-Loo-Ahn

I'he Argyle Secrets ( My)f . . . w. Gargan-M. Lord-R. Byrd 63

Unknown Island *C (D) A v. Grey-P. Reed-R. Denning 75

Will It Happen Again? (Doc) A Adolph Hitler-Eva Braun 62.

. May '48

.blO/16/48
. . D5/22/48

.Apr. '48
.Oct. '48

. b3/20/48
.bl0/2/48

.Sept. '48
.Apr. '48
.Sept. '48

.b8/14/48
. .b4/3/48
.b8/28/48

METRO-GOLDWYN- MAYER

CURRENT

*20 B. F.'s Daughter (D) A B. Stanwyck-Heflin-C. Coburn 108.

827 Big City (D)M M. O'Brien-R. Preston-D. Thomas 103.

829 Easter Parade *T(M)F j. Garland-F. Astaire-P. Lawford 103.

•31 Date With Judy, A *T (C)F w. Beery-J. Powell-E. Taylor 113.

909 Hills of Home (C)F.... Lassie-E. Gwenn-D. Crisp 91.

■38 Homecoming (D) A Uaule-Turner-Baxter-Hodiak 113.

803 Julia Misbehaves (OF G. Garson-W. Pidgeon-P. Lawford. ... 99.

901 Luxury Liner »T (M)F G. Brent-F. Gifford-J. Powell 99.

904 No Minor Vices (C)A D. Andrews-L. Palmer-L. Jourdan 96.

828 On An Island With You *T (M)F E. Williams-P. Lawford 107

825 Pirate, The »T (M) A j. Garland-G. Kelly-W. Slezak 102.

830 Search, The (D)F Montgomery Clift- Aline MacMahon . . . 105.

905 Secret Land, The (Doc)F U. S. Navy 70

902 Southern Yankee, A (C)F R. Skelton-H Donlevy-A. DahL ....... 90.

824 State of the Union S. Tracy-K. Hepburn-V. Johnson 124.

•21 Summer Holiday *T (C)A Rooney-De Haven-Huston -Morgan 92.

906 Three Musketeers, The *T (D)F Turner-Kelly-Allyson-Heflin 123.

910 Words and Music *T (M)F J. Allyson-P. Como-J. Garland ....122.

. May '48
.10/15/48
.May '48

.Apr. '48
.June '48
.July '48
.July '48
.Dec. '48 .
.May '4b
. Oct. '48 .
.Sept. '48
.Nov. '48
. June '48
.June '48
.Aug. '48
.Oct. '48 .
. Sept. '48
.Apr. '48
.5/20/48 .
.Nov '48
.Dec. '48

. .b4/24/48

.bll/27/48
. .b5/ 22/48

. .b2/21/48
. .b3/27/48
. .D5/29/48
. .b6/19/48
. .bl0/9/48
. .b4/10/*o
. .b8/14/48
. .b8/21/48
. .blO/9/48
. ..b5/l/48
. ..b4/3/48
. .b3/27/48
. .b8/28/48
. . . b8/7/48
. ,b3/27/48
b3/13/48
blO/16/48
.M2/11/48

Title

Company

Conspirator MGM

corridor of Mirrors U-3

counterfeiters, lut ^0th-Fo>

-ountess ot Monte Cnnto . . 0-)

Coroner Creek Col

Cover-Up . .UA

Creeper, The 20th-Foj

Crime Doctor's Diary Co)

nss-Cross rj.J

Crooked Way, The UA

wry of the Citj 20th- Fo>

Daredevils of the Clouds Rep

□ark Past

Daughter of Darkness Par*

Daughter of the Jungle Rep

Daughter of Ramona FC

Date With Judy, A MGM

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer XJ1

Decision of Christopher Blikt Wl

Deep Waters 20th-Fo>

Design for Death RKG

Devil's Cargo PC

Devil's Henchmen, The Col

Disaster Pars

Docks of New Orleans Mono

Down to the Sea in Ships 20th-Fo»

Dream Girl Pars

Dude Goes West, The Allied

Duel in the Sun Selznick

Dulcimer Street U-)

Duke of Chicago Rep.

Dynamite Par»

E

Easter Parade MGfc

Easy Does It Part

El Paso Para

Embraceable You WB

Emperor Waltz, The Para

Enchantment RKO

End of the River .Ul

Escape 20th-Fo>

Esther Waters EL

Every Girl Should Be Married RKO

Eyes of Texas Rep

Fallen Idol, The 20th-Foi

False Paradise UA

Family Honeymoon U-l

Fan, The 20th-Foi

Far Frontier Rep.

Feathered Serpent, The Mono

Feudin', Fussin' and A-Fightin' . . . . U-l

Fighter Squadron WB

Fighting Back 20th-Foj

Fighting Father Dunne RKO

Fighting Fools Mono.

$5,000 Reward Col.

Flamingo Road W i.

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para.

For the Love of Mary U-l

Force of Evil MGM

Forever Amber 20th-Po>

Forsyte Saga MGM

Fountainhead, The W *

Four Faces West UA

French Leave Mono

Fuller Brush Man Col

Fury at Furnace Creek 20th-Fo>

Gallant Blade Col

Gallant Hombre UA

Gallant Legion, The Rtl

Gay Intruders 20th-Fo>

Gentleman From Nowhere Col

Girl From Jones Beach W>

Girl From Manhattan, The UA

Give My Regards to Broadway . 20th-Fo>

Golden Eye, The Mono

Good News MGM

Good Sam RKO

Grand Canyon Trail Rep

Great Dan Patch, The UA

Great Gatsby, The Pars

Great Sinner, The MGM

Greed Col.

Green Grass of Wyoming 20th-Fo>

Green Promise Tn ^

Greyfriars Bobby MGM

H

Hamlet U-J

Happy Times WB

Hard Bargain 20th-Fox

Harpoon SGB

Hatter's Castle Para

Hazard Para

He Walked by Night BL

Heart of Virginia Rep

Heiress, The Pars

Hellfire Rep.

Henry the Fifth UA

Henry, the Rainmaker Mono.

Her Wonderful Lie Col

Here Comes Trouble UA

Hideout Rep.

High Fury UA

High Tension Mono

Highway 13 SGP

Hills of Home MGN

Hollow Triumph El

Homecoming MGM

Home in San Antone Col.

Homicide WB

Homicid* for Three.... Rep

Hounded Col.

House Across the Strrei ...WB
Hunted The AUie''

• NOWMEN'S TRADE REVIEW

Company

I

Idol of Paris WB

'. Jane Doe Rep.

Illegal Entry U-I

impact UA

(n This Corner EL

Incident Mono.

Indian Agent RKO

Indian Scout UA

"nner Sanctum FC

In the Good Old Summertime MGM

nterfereno ... KKO

Iron Curtain 20th-Fox

I Shot Jesse James SGP

Isn't It Romantic? Para.

I Surrender Dear Col.

It Always Rains on Sunday EL

It's a Great Feeling WB

It's Only Money RKO

I Was a Male War Bride 20th- Fox

( Wouldn't Be in Your Shoes .... Mono.

J

figgs and Maggie in Court Mono.
Inx Money Mono,
oan o£ Arc RKO

Foe Palooka in Winner Take All. .Mono.

John Loves Mary WB

Johnny Belinda WB

tolson Sings Again Col.

Judge, The FC

,udge Steps Out, The RKO

Julia Misbehaves MGM

June Bride WB

Jungle Goddess SGP

Jungle Jim Col.

'nngl* Patrol 20th-Fox

Just William's Luck UA

K

Cey Largo WB

Sidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-I

Kissing Bandit MGM

Knock on Any Door Col.

L

Ladies of the Cndu- Col.

Cady at Midnight EL

Lady Gambles, The U-I

^aft-Time UA

Larceny U-I

Last Bandit, The Rep.

Last of the Wild Horses SGP

Law of the Barbary Coast Col.

Le Silence est D'Or RKO

Leather Gloves Col.

Let's Live a Little EL

Letter From an Unknown Woman.. U-l

Letter to Three Wives 20th-Fox

Let's Live Again 20th- Fox

Life of Riley U-I

Life With Father WB

Little Women MGM

Live Today for Tomorrow U-I

Loaded Pistols Col.

Lone Wolf & His Lady Col.

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Cove Happy UA

Loves of Carmen Col.

Luck of the Irish, The 20th- Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner MGM

M

Ma and Pa Kettle U-I

Macbeth Rep.

Wad Wednesday UA

Madame Bovary MGM

Make-Believe Ballroom Col.

Man About the House 20th- Fox

Han-Eaters of Kumaon U-I

Van From Colorado. The Col.

Manhandled Para.

Manhattan Angel Col.

Man on the Eiffel Tower ... Independent

Man Wanted EL

Hark of the Lash SGP

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-I

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th- Fox

Miraculous Journey FC

Kiss Mink of 1949 20th-Fox

Miss Tatlock's Millions Para.

Mr. Belvedere Goes to College. 20th-Fox
Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Soft Touch Col.

Money Madness FC

Montana WB

Montana Belle Rep.

Moonrise Rep.

Mother Is a Freshman 20th-Fox

Mourning Becomes Electra RKO

vlozart Story. The SGP

Murder in the Air Mono

COMING

Act of Violence V. Heflin-R. Ryan-J. Leigh Feb. '49 a8/14/48

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant Apr. '49 al0/2/48

Big Jack Wallace Beery-Mar jorie Main

Bribe, The R. Taylor-A. Gardner-C Laughton Mar. '49 a8/14/48

Caught J. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-Johnson-Donlevy a8/14/4l

Conspirator Robert Taylor-Elizabeth Taylor

Force of Evil Garfield-Pearson-Gomez-Windsor Mar. '49 ...alO/30/48

Forsyte Saga *T .Greer Garson-Errol Flynn

Great Sinner G. Peck-A. Gardner-W. Huston Apr. '49 \

Greyfriars Bobby Edmund Gwenn-Donald Crisp-Lassie

In the Good Old Summertime *T J. Garland-V. Johnson-S. Z. Sakall \\

Kissing Bandit, The *T (M)F F. Sinatra-K. Grayson-J. C. Naish 142. . .Jan. '49 . . . .bii/20/48

Little Women *T Allyson-Lawford-Taylor-O'Brien Apr. '49 alO/9/48

Madame Bovary '. J. Jones- J. Mason-L. Jourdan

Neptune's Daughter *T R. Skelton-E. Williams-R. Montalban .............

Piccadilly Incident (D)A Anna Neagle-Michael Wilding 88... Jan. '49 7.b8/3i/47

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall May '49

Stratton Story, The J. Stewart-J. Allyson-F. Morgan May '49

Sun Comes Up, The *T J. MacDonald-C. Jarman, Jr.-Lassie Feb. '49 ....a8/14/48

Take Me Out to the Ball Game *T Sinatra-Williams-Kelly-Garrett Mar. '49 ....alO/9/48

3 Godfathers *T (D)A J. Wayne-P. Armendariz-H. Carey 106. .. Jan. '49 . . . ! .bl2/4/48

MONOGRAM t current

4713 Campus Sleuth (My)F F. Stewart-J. Preisser-B. Sherwood

4712 Docks of New Orleans (My)F Roland Winters-Victor Sen Young.

4714 French Leave (C-D)F Jackie Cooper-Jackie Coogan 64... 4/25/48 b5/8/M

4720 Golden Eye, The (My)F R. Winters-M. Moreland-V. Sen Young. 68... 8/29/48 blO/30/48

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox 70... 5/23/48 . . .!..b5/8/4*

4717 Jinx Money (My)F Gorcey-Hall-Caldwell-McKay 68... 6/27/48 b5/22/w

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64... 9/19/48 b8/28/M

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy.. 81. . .11/28/48 b9/ll/48

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts 79. ..8/8/48 Ob/ia

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey 66... 9/5/48 b7/24/4»

My Brother Jonathan (D) A M. Denison-D. Gray 105 D3/13/48

4718 Shanghai Chest, The (My)F R. Winters-M. Moreland-D. Best 65... 7/11/48 b9/2o/w>

4726 Smuggler's Cove (OF L. Gorcey-H. Hall-G. Dell 66. .. 10/10/48 ...blO/30/48

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler 82... 7/25/48 b6/12, «

4715 Stage Struck (D) A Audrey Long-Kane Richmond 71... 6/13/48 b5/15/4»

COMING

4809 Big Fight, The J. Kirkwood-L. Errol-D. Bruce 66... 2/20/49

4807 Bomba, the Jungle Boy Johnny Sheffield-Peggy Ann Garner 3/6/49 al2/ll/48

4806 Feathered Serpent, The R. Winters-K. Luke-M. Moreland 12/19/48

4810 Fighting Fools L. Gorcey-H. Hall-G. Dell 69... 3/27/49 a8/21/48

4811 Henry, the Rainmaker R. Walburn-W. Catlett-W. Tracy 2/13/49 all/6/48

4803 Incident W. Douglas-J. Frazee-J. Compton 66... 1/23/49 a9/18/48

4805 Jiggs and Maggie in Court (C)F J. Yule-R. Riano-G. McManus 66. . .12/12/48 M2/4/48

Murder in the Air R. Winters-E. Vogan-E. Holland

Riverboat Rhythm J. Davis- J. Marston-V. A. Borg

4804 Temptation Harbour (D) A Robert Newton-Simone Simon 110...1/G/49 b3/29/47

4727 Trouble Makers Gorcey-Hall-Dell-Parrish 69... 1/2/49 a7/10/48

4808 Tuna Clipper R. McDowall-E. Verdugo 3/13/49

66... 4/18/48 b6/5/48

70... 4/4/48 b5/15/48

4757

4768
4762

4755
4753
4756

Westerns

Back Trail Johnny Mack Brown-Raymond Hatton. 54... 7/18/48

Courtin' Trouble Jimmy Wakely-Cannonball Taylor 56. . .11/21/48

Cowboy Cavalier J. Wakely-C. Taylor 7/4/48 .

Crashing Through Whip Wilson-Christine Larson 12/26/48

Crossed Trails Johnny Mack Brown-Raymond Hatton. 53... 4/11/48

Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57... 8/15/48

Frontier Agent Johnny Mack Brown-Raymond Hatton. 56... 5/16/48

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

Gun Law Justice J

Gun Runner J.

Gunning For Justice J.

Hidden Danger J.

Outlaw Brand J.

Partners in the Sunset J.

Passage West Jimmy Wakely-Dub Taylor

Range Renegades J. Wakely-C. Taylor-C. Larson 54

Rangers Ride Wakely-Taylor-Belmont 56

Sheriff From Medicine Bow J. M. Brown-R. Hatton 55

Silver Trails Wakely-Taylor-Larson 53

Triggerman Johnny Mack Brown-Raymond Hatton 56.

Wakely-C. Taylor.

Wakely-C. Taylor-N. Neill

M. Brown-R. Hatton-E. Finley 55.

M. Brown-R. Hatton-M. Terhune 55.

Wakely-C. Taylor 58.

Wakely-Cannonball Taylor 53.

4861
4758
4851
4764
4765

4766
4767
4754
4763
4752

PARAMOUNT current

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready 82.

4713 Big Clock, The (M-D)A R. Milland-C. Laughton-M. O'Sullivan.. 95.

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61.

4806 Disaster (D)F R. Denning-T. Marshall-D. O'Flynn 60.

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85.

4720 Emperor Waltz, The *T (C)F Bing Crosby-Joan Fontaine 103.

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich- J. Lund 116.

4718 Hatter's Castle (D) A R. Newton-J. Mason-D. Kerr 105.

4716 Hazard (C)F P- Goddard-M. Carey-F. Clark 100.

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87.

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101.

4803 Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund 81.

4714 Sainted Sisters, The (C-D)A V. LaKe-J. Caulfield-B. Fitzgerald 89.

*804 Sealed Verdict (D) A R- Milland-F. Marly-B. Crawford 83.

4717 Shaggy *C (D)F B. Joyce-G. Nokes-R. Shayne 71.

4723 So Evil My Love (D) A R. Milland-A. Todd-G. Fitzgerald 109.

4801 Sorry, Wrong Number (My)A B. Stanwyck-B. Lancaster-A. Richards. 90.

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57.

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146.

4719 Waterfront at Midnight (D)A W. Gar?an-M. B. Hughes-R. Travis 63.

COMING

4808 Accused, The (D) A L. Young-R. Cummings-W. Corey 101.

4812 Alias Nick Beal R. Milland-T. Mitchell-A. Totter 93.

Bitter Victory Cummings-Scott-Lynn-Arden

Bride of Vengeance P. Goddard-J. Lund-M. Carey

Chicago Deadline A. Ladd-D. Reed-J. Havoc

4814 Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix 107.

Daughter of Darkness (D)A ^nne Crawford-Maxwell Reed 91

4809 Dynamite (D)F W. Gargan-V. Welles-R. Crane 68.

Easy Does It B. Hope-R. Fleming-R. Young

El Paso *C Payne-Russell -Hayes-Hayden

Great Gatsby, The A. I.add-B. Field-B. Sullivan

Heiress, The DeHavilland-Richardson-Hopkins-Clift

Manhandled D. Lamour-S. Hayden-D. Duryea

.1/16/49
.11/7/48
. 12/5/48
.10/24/48
.5/6/48 .
. 12/26/48
.6/6/48
.9/26/48
. 10/3/48
.8/22/48
. 6/20/48

.9/3/48 ..
.4/9/48 ..
.7/30/48
.12/2/48 .
. 7/23/48 .
.7/2/48 ..
.8/20/48 .'
.6/18/48 .
.5/28/48 .
.10/8/48 .
.11/19/48
. 10/22/48
.4/30/48 .
.11/5/48 .
.6/11/48 .
.8/6/48 ..
.9/24/48 .
.5/14/48 .
.4/2/48 ..
.6/25/48 .

. b-6/19/41
.b2/21/4i

.blO/23/48
...b5/8/M
...b5/8/4l
. .b6/19/«t
. .b4/17/4»
. .b3/20/4l
. .b8/2L4J
. .b9/ll/4»
. .b7/17 **
. .b3/13/4l
. .b9/ll/4«
. .b4/17 <41
. .D3/13/4I
. .b7/31/4»
. .D3/13/4I
. ^9/27/4^
. ..b5/8/4»

.1/14/49
.3/4/49

.bll/20/48
. .a9/25/48

.4/15/49

. 1/28/49

. ,a9/25/48
. . a9/25/48
. .al/31/48
. .b2/28/4«
.bll/20/48

.a6/12/4S
.a8/21/48

4810 My Own True Love (D) A P. Calvert-M. Douglas-W. Hendrix 84.

4807 Faieiace, The *T (Cjr B. Hope-J. Russell-R. Armstrong 91.

Samson and Delilah *T H. Lamarr-V. Mature-G. Sanders

Sin of Abby Hunt C. Rains-M. Carey-W. Hendrix

Sorrowful Jones Bob HoDe-Lucille Bali

Special Agent W. Eythe-L. Elliott-C. Mathews

4813 Streets of Laredo *T M. Carey-W. Holden-W. Bendix

Top O'the Morning B. Crosby-B. Fitzgerald-E. Crowe

4811 Whispering Smith *T (D)F A. Ladd-R. Preston-B. Marshall 88.

.2/4/49 bl2/ll/48

.12/24/48 ...blO/23/48

a5/15/48

a7/10/*<-

a6/26/48

.3/25/49 a9/25/48

KKO RADIO

CURRENT

814 Arizona Ranger, The (D)F T. Holt-J. Holt-N. Leslie 63.

851 Best Years of Our Lives F. March-M. Loy-D. Andrews 172.

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas 86.

805 Bodyguard (My) A L- Tierney-P. Lane-P. Reed 62.

007 Design for Death (Doc)F Japanese Cast 48.

953 Enchantment (D)F :...D. Niven-T. Wright-E. Keyes 102.

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman 93.

862 Good Sam (C)F Gary Cooper-Ann Sheridan 114.

819 Guns of Hate (W)F Tim Holt-Nan LesUe 61.

364 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien 89.

891 Melody Time *T (M)F R. Rogers-D. Day-Andrews Sisters 75.

904 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120.

222 Mystery in Mexico (My)F W. Lundigan-J. White-R. Cortez 65.

803 Pearl, The (D) A P. Armendariz-M. E. Marques 78.

821 Race Street (D) A G. Raft-W. Bendix-M. Maxwell 79.

901 Rachel and the Stranger (D)F L. Young-W. Holden-R. Mitchum 92.

817 Return of the Badmen (W)A Randolph Scott- Anne Jeffreys 90.

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113.

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92.

813 Tarzan and the Mermaids (D)F Weissmuller-Joyce-Christian «7.

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva... 95.

902 Variety Time (Vaudeville)F Kennedy-Errol-Carle 59.

861 Velvet Touch, The (D)A Russell-Genn-Trevor-Greenstreet 97.

.2/18/49 bl2/ll/48

Trade

Shown

.May '48 b4/3/48

.Dec. '47 ...bll/23/46
.June '48 ....b4/ 10/48

.Sept. '48 b9/4/48

.Sept. '48 b2/7/48

.Dec. '48 ...bl2/ll/48
.June '48 ....b5/15/48
.Sept. '48 ....b7/31/48
.June '48 . ...D5/22/48
.June '48 ...blO/25/47

.7/8/48 b5/22/48

.9/3/48

.June '48 b6/26/48

.Sept. '48 ....b2/14/48

.July '48 b6/26/48

.Nov. '48 b8/7/48

.July '48 b5/15/48

.Oct. '48 b8/28/48

.Nov. '48 b9/4/48

.May '48 b4/3/48

.Nov. '48 ....b6/26/48

.Aug. '48 b8/7/48

.Aug. '48 . ...b7/24/48

COMING

Baltimore Escapade R. Young-S. Temple-J. Agar a8/21/48

909 Blood on the Moon (W)F R. Mitchum-B. Bel Geddes-R. Preston. 87 bll/13/48

911 Boy With Green Hair, The (D)F P. O'Brien-R. Ryan-B. Hale 82 bll/20/48

Brothers in the Saddle T. Holt-R. Martin-R. Powers

Clay Pigeon, The Bill Williams-Barbara Hale

908 Every Girl Should Be Married (C)F C. Grant-F. Tone-D. Lynn 84 bll/13/48

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin-Martha Hyer

910 Indian Agent (W)F T. Holt-N. Beery, Jr.-R. Martin 64 bll/13/48

Interference Mature-Ball-Scott-Tufts a9/ll/48

It's Only Money F. Sinatra-J. Russell-G. Marx

963 Joan of Arc *T (D)F [. Bergman-J. Ferrer-F. L. Sullivan 145 blO/23/48

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias a7/5/47

Mr. Joseph Young of Africa Johnson-Armstrong-Toomey-Moore

Roseanna McCoy F. Granger- J. Evans-R. Basehart

Roughshod (D) R. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt -Richard Martin

Sam Wynne Martha Scott- Jeffrey Lynn

Set-Up, The Robert Ryan-Audrey Totter

She Wore a Yellow Ribbon John Wayne-Joanne Dru

992 So Dear To My Heart *T (D)F B. Driscoll-L. Patten 83 bl2/ll/48

Stagecoach Kid Tim Holt-Richard Martin- Jeff Donnell

Tarzan's Fountain of Youth L. Barker-B. Joyce-E. Ankers a8/21/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window. The R. Hale-B. Driscoll-A. Kennedy aS/15/48

Woman's Secret, A M. O'Hara-M. Douglas-B. Williams a6/5/48

SHOWMEN'S TRADE REVIEW

REPUBLIC

CURRENT

719 Angel in Exile Carroll-Mara-Gomez-Bedoya 90.

720 Angel on the Amazon Brent-Ralston-Aherne-Bennett 86.

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow 60.

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke 60.

^32 Eyes of Texas *U (W)F R. Rogers-Trigger-L. Roberts 70.

715 Gallant Legion, The (D)F W. EUiott-J. Schildkraut-A. Booth 88.

734 Grand Canyon Trail *U(W)F R. Rogers-Trigger-J. Frazee 67.

707 Heart of Virginia (D)F Janet Martin-Robert Lowery 60.

801 Homicide for Three (D) A A. Long-W. Douglas-G. Withers 60.

(10 I, Jane Doe (D)F R. Hussey-J. CarroU-V. Ralston 35.

709 King of the Gamblers (DA Janet Martin -William Wright 60.

Sp. Macbeth (D) A O. Welles-J. Nolan-D. O'Herlihy 107.

714 Moonrise (D) A D. Clafk-G. Russell-E. Barrymore.

733 Nighttime in Nevada *U (W)F R. Rogers-Trigger-A. Mara

708 Old Los Angeles (D) W. Elliott-J. Carroll-C. McLeod

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier

721 Plunderers, The *U (D)F R. Cameron-I. Massey

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges

718 Sons of Adventure Russel Hayden-Lynne Roberts

712 Train to Alcatraz (D) A D. Barry-J. Martin-W. Phipps

731 Under California Stars *U (W)F R. Rogers-J. Frazee-A. Devine

90.
67.
88.
fit.
88.
60.
60.
60.
70.

Rel.
Date
.9/3/48 ..
.11/1/48
. 10/24/48
.8/10/48 .
.7/15/48 .
7/25/48 .,
.11/15/48
..4/25/48 .
. . 12/8/48
.5/25/48 .
.5/10/48 .
,.10/1/48
. . 10/1/48
. .8/29/48
.4/25/48
.9/11/48 .
. .12/1/48
. .5/31/48
.8/28/48
..6/28/48
..5/1/48 .

. .a7/17/48
. .a8/28/48
. ..b9/4/48
..b7/31/48
. .b7/24/48
..b5/29/48
.bll/27/48
. . .b5/8/48
.bll/20/48
. .D5/15/48
. b6/5/4R
.blO/16/48
..b9/ll/48
.blO/30/48
. .al/17/48
. . .b9/4/48
. .bll/6/48
. . .b6/5/48

.b7/17/48
.b5/15/48

COMING

Daughter of the Jungle L. Hall-J. Cardwell-S. Leonard..

Duke of Chicago T. Brown-A. Long-P. Harvey...

Far Frontier, The *U R. Rogers-Trigger-G. Davis

Hellfire William Elliott-Marie Windsor. . .

Hideout L. Bridges-A. Booth-A. Carney..

Last Bandit, The *T W. Elliott-A. Booth-A. Devine..

Montana Belle Jane Russell-George Brent

Red Pony, The *T (D) M. Loy-R. Mitchum-L. Calhem.

Rose of the Yukon S. Brodie-M. Dell-W. Wright

Wake of the Red Witch Wayne-Russell-Young-Mara

.2/8/49 .
.3/5/49 . .
. 12/29/48

. alO/30/48
. .a9/25/48

.3/28/49

.alO/30/48

. 1/5/49
.3/1/49

.alO/25/47
. . a9/25/48
. .a9/25/48

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack

854 California Firebrand *U (W)F Monte Hale-Adrian Booth

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons

758 Denver Kid, The A. Lane-E. Waller

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller

756 Marshall of Amarillo Allan "Rocky" Lane-Eddy Waller.

862 Renegades of Sonora A. Lane-E. Waller-R. Barcroft

Sheriff of Wichita A. Lane-L. Wilde-R. Barcroft

741 Son of God's Country (W)F Monte Hale-Pamela Blake

861 Sundown in Santa Fe A. Lane-E. Waller

856 Timber Trail *U (W)F M. Hale-L. Roberts-J. Burke....!

658 Under Colorado Skies *U vlonte Hale-Adrian Booth

60.
63.
60.
60.
60.
60.
60.

60.
60.
67.
65.

.4/15/48 .

.4/1/48 ..

.5/13/48 ,

.10/1/48

.9/15/48

.7/25/48

.11/24/48

.1/22/49

.9/15/48

.11/5/48

.6/15/48

.12/15/47

. .b5/8/48
. .b5/8/48
.b5/29/48

.b9/ll/48

.b9/25/48

..b7/10/48
.bl2/27/47

Title

Company

Music Man Mono.

Mutineers, The Col.

*iy Brother Jonathan Monu

My Dear Secretary 0 1

My Dream Is Yours W)

My Own True Love Para

Mystery in Mexico RKC

N

Neptune's Daughter MGM

Nicholas Nickelby 0

Night Beat WI

Night Has a Thousand Eyes Parr

Night in Havana Col.

Night Unto Night Vv*

Night Wind 20th-Foi

Nighttime in Nevada Rep

No Minor Vices MGlt

Noose Hangs High El

Northwest Stampede El

O'Flynn, The U-l

Old Los Angeles Rep

Oliver Twist El

Olympic Cavalcade UA

Olympic Games of 1948 E)

Omoo SGP

On an Island With You MGN

One Last Fling WE

One Night With You Ul

One Sunday Afternoon .WI

One Touch of Venus U-l

Open Secret EL

Out of the Storm Rep

Outpost in Morocco U>

Paleface Part

Parole E-L

Pearl, The RKOi

Piccadilly Incident MGM

Pirate, The MGM

Pitfall UA

Plot to Kill Roosevelt, The UA

Plunderers, The Rej

Port Said Co,

Portrait of Jennie SRC

Prairie, The SC

Prejudice Ini

Prince of Foxes 20th- Fo>

Race Street RKC

Rachel and the Stranger RKC

Racing Luck Co

Raw Deal El

Red Canyon U-l

Red Pony, The Rei

Red River U/

Red Shoes, The El

Red Stallion in the Rockies El

Reign of Terror El

Return of the Badmen RKC

Return of October Col

Return of Wildfire SGI

Ride, Ryder, Ride El

Riders of the Whistling Pines Co'

Rim Fire SGP

River Lady U-

Riverboat Rhythm Mono.

Road House 20th-Fo>

Rogues' Regiment U-l

Roll, Thunder, Roll EL

Romance on the High Seas W

Roosevelt Story, The UA

Rope WI

Rose of the Yukon Rep

Roseanna McCoy RKO

Rough Sketch Col

Roughshod RKC

Rustlers RKC

Rusty Leads the Way Co!

Rusty Saves a Life Col

Ruthless EI

Sainterl Sisters Pars

Sam Wynne RKO

Samson and Delilah Part

Sand 20th-F«v-

Saraband for Dead Lovers EI

Saxon Charm, The U-'

Scudda Hoo, Scudda Hav 20th-Fo>

Sealed Verdict Para

Search. The MGN

Secret Garden, The MGM

Secret of Saint Ives Col.

Secret Land, The ...MGf

Secret Service Investigator Rei

Set-Up, The RKC

Shaggy P:»-

Shamrock HiU EL

Shanghai Chest rb» Mr,

She Wore a Yellow Ribbon RKO

Shed No Tears Ei

Shep Comes Home SG?

Shockproof Col.

Silent Conflict UA

Silver River WI

Sin oi Abby Hunt Para.

Singin' Spurs Col

Sinister Journey UA

Siren of Atlantis UA

Sitting Pretty 20th-FoJ

Sixteen Fathoms Deep Mono

Slattery's Hurricane 20th-Fox

Sleeping Car to Trieste EL

Slightly French Col

Smart Girls Don't Talk WB

Smart Woman Allied

Smueelers Cove Mono

Snake Pit, The 20th-Foi

Snowbound U-I

So Evil My Love Pan

Sofia

SHOWMEN'S TRADE REVIEW

Title

Company

Somewhere in the City WB

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep.

iorry, Wrong Number Para.

Sorrowful Jones Para.

S. O. S. Submarine SGP

So This Is New York UA

South of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to Spare Para.

Spiritualist, The EL

Stage Struck Mono.

Stagecoach Kid RKO

Stallion Canyon Astor

Stampede A A

State Department (File 649) FC

otate of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Stratton Story, The MGM

Street With No Name 20th-Fox

Streets of Laredo Para.

Strike It Rich Allied

Summer Holiday MGM

Sun Comes Up, The MGM

iword of the Avenger EL

T

.'ake Me Out to the Ball Game. . .MGM

Tap Roots U-I

farzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Task Force WB

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th-Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets FC

They Live By Night RKO

Third Man, The SRO

Thirteen Lead Soldiers 20th-Fox

This Side of the Law WB

This Was a Woman 20th-Fox

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life UA

To the Victor WB

Too Late for Tears UA

Top O'the Morning Para.

Train to Alcatraz Rep.

Triple Cross 20th-Fox

Triple Threat CoL

Trouble Makers Mono.

Trouble Preferred 20th-Fox

Tucson 20th-Fox

Tulsa EL

Tuna Clipper Mono.

Two Guys from Texas WB

u

J nconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man CoL

Unfaithfully Yours 20th-Fox

Unknown Island FC

Untamed Breed, The CoL

Up in Central Park U-I

Irabu U f

V

/ariety Time RKO

Velvet Touch, The RKO

/endetta UA

/icious Circle, The UA

w

Wake of the Red Witch Rep.

Walking Hills CoL

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile CoL

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me . 20th-Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed 'Doc' Robbin? UA

Will It Happen Again? FC

Window, The RKO

Vings Westward Col.

Winner's Circle, The 20th-Fox

Winter Meeting WB

Woman Hater U-I

Woman in White WB

Woman's Secret, A RKO

Words and Music MGM

Y

fellow Sky 20th-Fox

fou Gotta Stay Happy .U-I

hunger Brothers. The WB

You're My Everything 20th-Fox

z

lambs lBd

SCREEN GUILD PRODUCTIONS

4808 Dead Man's Gold L. LaRue-F. St. John-P. Stewari 58... 9/10/48

Frontier Revenge Lash LaRue-Fuzzy St. John

4804 Harpoon (D)F J. Bromfield-A. Louis-J. Cardwell 81... 9/24/48 bll/27/48

Highway 13 R. Lowery-P. Blake

I Shot Jesse James P. Foster-B. Britton-J. Ireland

4802 Jungle Goddess (D)F G. Reeves-W. McKay-Armida 62... 8/13/48 bll/13/48

Last of the Wild Horses J. Ellison-M. B. Hughes- J. Frazee 11/4/48 al0/16/48

4807 Mark of the Lash L. LaRue-A. St. John oa. . .10/29/48

4805 Mozart Story, The (D)F H. Holt-W. Markus-I. von MeyendoriT. . 91. . .10/8/48 bll/27/48

Outlaw Country Lash LaRue-Fuzzy St. John-P. Stewari

Omoo P. de Cordova-R. Graves-L. Kincaid

4705 Prairie, The (D) L. Aubert-A. Baxter 68... 8/6/48 al2/27/47

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes 81... 8/13/48 D8/21/*,.

Rim Fire J. Minican-M. B. Hughes-R. Hadley

4802 S.O.S. Submarine (D)F Italian Navy 71. . .10/17/48 ...bl0/16/4b

4810 Shep Comes Home Robert Lowery-Lanny Rees 62... 12/3/48

Son of a Bad Man Lash LaRue-Fuzzy St. John

Son of Billy the Kid Lash LaRue-Fuzzy St. John

4809 Thunder in the Pines George Reeves-Ralph Byrd 62. .. 12/10/48

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F. C. Grant-M. Loy-M. Douglas

Portrait of Jennie (D) .T. Jones-J Cotten-F. Rarrymore

Third Man. The J. Cotten-Valli-O. Welles

94 .3/25/48 b3/17/4l

all/1/4'

20TH-FOX

CURRENT 1947-'48

820 Anna Karenina (D) A V. Leigh-R. Richardson-K. Moore 110 . .May

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn 99... Oct.

817 Arthur Takes Over (C)F Lois Collier-Richard Crane 63... May

846 Belle Starr's Daughter (W)F G. Montgomery-R. Cameron-R. Roman. 87... Nov.

847 Bungalow 13 (My) A T. Conway-M. Hamilton-R. Cromwell.. Go... Nov.

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield 62... July

819 Counterfeiters, The (My)A John Sutton-Doris Merrick 74... June

839 Creeper, The (My) A E. Cianelli-O. Stevens-J. Vincent 68... Sept.

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark 95... Oct. '

821 Deep Waters (D)F D. Andrews- J. Peters-C. Romero 85... July

822 Escape (D)A Rex Harrison-Peggy Cummins 78... Sept.

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray 68... Aug.

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde 139... Sept.

815 Fury at Furnace Creek (W) V. Mature-C. Gray 88... May

840 Gay Intruders, The (C)A John Emery-Tamara Geva 68... Sept.

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild 89... June

818 Green Grass of Wyoming *T (D)F P. Cummins-C. Coburn-R. Arthur 89... June

816 Iron Curtain, The (D) A D. Andrews-G. Tierney-J. Havoc 87... May

848 Jungle Patrol (D) A K. Miller-A. Franz-R. Ford 72... Nov.

813 Let's Live Again (D)F J. Emery-J. Millican-T. Holmes 68... Apr.

837 Luck of the Irish, The (C)F T. Power-A. Baxter-C. Kellaway 99... Sept.

812 Meet Me at Dawn (C)A W. Eythe-S. Holloway-B. Campbell ... 89... Apr.

824 Mine Own Executioner (D) A B. Meredith-K. Moore-D. Gray 102... July

843 Night Wind (D)F Flame-Charles Russell 68... Oct.

844 Road House (D) A Lupino-Wilde-Holm-Widmark 95... Nov.

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan 91... July

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan... 95... Apr.

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb 84... Apr.

836 That Lady in Ermine *T (M) A B. Grable-D. Fairbanks, Jr 89... Aug.

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer 66... Apr.

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts 63... Dec.

850 Unfaithfully Yours (C)A ■ Harrison-Darnell-Lawrence-Vallee 105... Dec.

826 Walls of Jericho, The (D) A Wilde-Darnell-Baxter-Douglas 111... Aug.

845 When My Baby Smiles at Me *T (C)F B. Grable-D. Dailey-J. Oakie 98... Nov.

829 Winner's Circle, The (Doc)F Johnny Longden-Morgan Farley 75... Aug

849 Yellow Sky (W-D)A G. Peck-A. Baxter-R. Widmark 99... Dec.

•48
'48
'48
48

"48 b2/28/4i

48 b9/ll^

48 . . . .b4/10/4?
'48 ...bl0/30/48

-48 bll/27/48

<tf . b8/14, -.

'48 b6/5/4!

'48 ... .b9/4/4f

48 b9/18/4>

'48 b7/3,'4f

'48 ...b5/29/4!

'48 b8/7,4f

48 . . blO/16/4";
. b4/10/4»
. b6/19/4f
. b5/22/4S
.D4/24/4*

'48 b5/8/4t

•48 ....b9/25/48

'48 b3/6/4S

'48 ....D9/4/4I
•48 . ...b3/20/4*
'48 ....bl2/6/47

48 b9/25/4«

'48 ....b9/25/48
'48 . ...b6/26/4»

'48 D3/6/48

'48 D2/28/4S

*48 . ...D7/17/4J

'48 D6/5/4?

'48 a6/19/48

'48 blO/2/48

'48 b7/10/4>

'48 bll/6/48

'48 b6/19/4»

'48 a7/17/48

COMING

Affairs of Adelaide, The Dana Andrews-Maureen O'Hara

Beautiful Blonde From Bashful Bend *T Grable-Romero-Vallee-San Juan iA/ie/is

Canadian Pacific *C Randolph Scott-Jane Wyatt ^o/ii/Xq

Chicken Every Sunday (C)F D. Dailsy-C. Holm-C. Townsend 94 bl2/ll/48

Come To The Stable L. Young-C. Holm-E. Lanchester - - - - - • •

Down to the Sea in Ships R. Widmark-C. Kellaway-D. atockwell. al0/9/4l

Fallen Idol, The (D) A M. Morgan-R. Richardson-B. Henrey... 92 b8/28/4t

Fan, The Crain-Sanders-Carroll-Greene a7/24/44

Hard Bargain R. Conte-J. Oakie-V. Cortese :

I Was a Male War Bride Cary Grant- Ann Sheridan

Letter to Three Wives, A (D) A Crain-Darnell-Sothern-Douglas 103 M2/4/48

Man About the House, A M. Johnson-D. Gray-K. Moore 94 i«/!I/1q

Miss Mink of 1949 J. Lydon-L. Collier-R. Lane al2/4/48

Mother Is a Freshman »T(C) L. Young-V. Johnson-R. Valleee a9/25, i.

Mr. Belvedere Goes to College Clifton Webb-Shirley Temple ikm'/li

Prince of Foxes T. Power-O. Welles-W. Hendrix al0/2/4b

Sand *T M. Stevens-C. Gray-C. Grapewin a7/17/4t

Slattery's Hurricane L. Darnell -V. Lake-R. Widmark ■••

Snake Pit, The (D) A O. de Havilland-M. Stevens-L. Genn...l08 bll/6/48

That Wonderful Urge (C)F T. Power-G. Tierney-R. Gardiner 82 • bll/27/48

I'his Was a Woman (D) A Sonia Dresdel-Barbara White a6/19/48

Triple Cross T. Conway-S. Brodie-B. Billingsley

Tucson J. Lydon-P. Edwards-C. Russell a7/17/4l

While I Live (D) A T. Walls-C. Evans-C. Raye 85 blO/18/47

You're My Everything *T D. Dailey-A. Baxter-A. Revere

UNITED ARTISTS CURRENT

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers 90.

Angry God, The (D)F A. Parla-C. Ortega-M. Forastieri 57.

Borrowed Trouble William Boyd- Andy Clyde.. 59.

Dead Don't Dream, The (W) W. Boyd-A. Clyde 62.

False Paradise Wm. Boyd-Andy Clyde 61.

H'our Faces West (D)F ... ...J. McCrea-F. Dee-C. Bickford 90.

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Laughton 81.

Henry the Fifth (D)F »T L. Olivier-R. Asherson 134.

Here Comes Trouble *C (OF B. Tracey-J. Sawyer-E. Parnell 50.

High Fury (D)F Madeleine Carroll-Ian Hunter 71.

Just William's Luck William Graham- Jane Welsh 88.

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65.

Laff-Time .. . W. Tracv-P. Morgan -F Tanssen no.

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95.

Olympic Cavalcade Olympic Stars

Pitfall (D) A D. Powell-L. Scott-J. Wyatt 80.

Plot to Kill Roosevelt, The (D)F Derek Farr-Marta Labarr 83.

Red River (D)F J- Wayne-M. Clift-W. Brennan 125.

Roosevelt Story, The (Doc)F FDR-Famous Personages 76.

Silent Conflict <W)F W. Boyd-A. Clyde-R. Brooks «'

Sinister Journey Wm. Boyd-A. Clyde 59.

..10/15/48 b9/4/48

..10/22/48 ...blO/30/4»

..7/23/48

. .4/30/48

. .9/10/48

. .5/15/40 .D5/15 *

..10/1/48 D9/18/48

b4/27/4.

iW17/*
b3/29'47

..4/9/48
..11/19/48

..12/10/48

..Apr. '48 . . . . bl/24/ ■»>

..4/9/48

..11/5/48 b9/ll/48

.July '48

..8/19/48 b8/7/4f

..10/22/48 ....bll/6/48

..8/26/48 b7/17'4»

..11/21/48 D7/5/47

Anr '48 ..D4/17/4*
..6/11/48

Siren of Atlantis M. Montez-J. P. Aumont-D. O'Keefe... 83... Dec. AS

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80... May 48 ....b5/15/«

Strange Gamble (W) W. Boyd-A. Clyde-R. Brooks 62... 10/8/48 . . . .al2/13/47

Texas, Brooklyn, and Heaven (C)A G. Madison-D. Lynn-J. Dunn 76... 8/11/48 Jrt/U/M

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney 109. . .5/27/48 £™4

Urubu (D)F Native Cast 66... 8/16/48 D8/21/41

Vicious Circle (D) A Conrad Nagel 77... 7/24/48 b5/29/4t

Who Killed 'Doc' Robbln? »C (OF V. Grey-D. Castle-G. Zucco 51... Apr. '48 b5/8/4t

COMING

Africa Screams B. Abbott-L. Costello-H. Brooks

Cover-Up W. Bendix-D. O'Keefe-B. Britton Feb. '49 a8/21/48

Crooked Way, The J. Payne-E. Drew-S. Tufts ,

Great Dan Patch, The D. O'Keefe-G. Russell-C. Greenwood

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew &S/21/V

Love Happy Marx Bros.-Massey-Vera Ellen-Hutton

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour al0/9/48

Outpost in Morocco George Raft-Akim Tamiroff

Too Late for Tears Scott-DeFore-Miller-Corey

Valiant Hombre Duncan Renaldo-Leo Carrillo 60... Jan. '49

Westerns

KGay Amigo, The D. Renaldo-L. Carrillo- Armida a8/28/48

K Valiant Hombre Duncan Renaldo-Leo Carrillo 60... Jan. '49

UNIVERSAL-INTERNATIONAL CURRENT

564 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosl 83.

557 All My Sons (D) A Edward G. Robinson-Burt Lancaster.. 94.

556 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.. 90.

563 Bad Sister M. Lockwood-L Hunter 91.

553 Black Bart

..July '48 b7/3/4v;

..May '48 ....b2/21/4
..May '48 . . . .b3/13/4(

. . July '48 M2/6/4.

.Apr. '48 . ...bl/31/4£

*T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn 8t

577 Brothers, The (D) A. Patricia Roc-Will Fyffe 98 i5?£S£J

«35 Bush Christmas (D)F c- Rafferty-J. Fernstde 76 bll/29/47

Corridor of Mirrors (D) A E- Portman-E. Romney 305.. ^/27/48

Countess of Monte Cristo (C)F S. Henie-O. San Juan-D. Hart 77... Dec. 48 W

i£8 Dear Murderer (D)A E- Portman-G. Gynt-D. Price 94. ..May '48 b6/7/48

Dulcimer Street (D)A R. Attenborough-A. Sim-F. Compton.

End of the River, The (D) A Sabu-Bibi Ferreira

565 Feudin', Fussin' and A-Fightin' D- O'Connor-M. Main-P. Kilbride....

572 For the Love of Mary (C)F Durbin-O'Brien-Taylor-Lynn 90 y2.

681 Kiss the Blood Off My Hands (D) A J- Fontaine-B. Lancaster-R. Newton.

«69 Larceny (D) A J- Payne-J. Caulfield-D. Duryea....

55b Letter from an Unknown Woman (D) A Joan Fontaine-Louis Jourdan

..Aug. '48 ....b8/21/48
..June '48 b5/8/48

.Nov. '48
.Sept. '48

. .bl0/2/48
..b9/4/48

.'.b6/26/48
.b5/29/48

.112. ..Nov. '48 b8/7/48

86 . . . June '48 ... bll/29/47

78 . . . July '48

..Sept. '48 ..b8/28/48
79 . . . Nov. '48 ... blO/16/48

89. . .Aug. '48 b8/7/48

90... June '48 b4/10/48

S66 Man-Eater of Kumaon (D)F Sabu-W. Corey-J. Page R0 ..July '43 . ...b6/19/48

684 Mexican Hayride (C)F Abbott-Costello-V. Grey-L. Malina 77... Dec. '48 W2/4/48

667 Mr. Peabody and the Mermaid (C)A W. Powell-A. Blyth-I. Hervey 89... Aug. '48 ....b7/10/48

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105 b3/22/47

One Night With You (C)F Nino Martini-Patricia Roc 92 b5/l/48

570 One Touch of Venus (C)A. ! R- Walker-A. Gardner-D. Haymes 81.

«61 River Lady *T (D) A Y. DeCarlo-D. Duryea 78.

682 Rogue's Regiment (D) A D. Powell-M. Toren-V. Price 86.

571 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88.

Snowbound R. Newton-D. Price 86

568 Xap Roots *X (D)F V. Heflin-S. Hayward-B. Karloff 109. . .Aug. '48

562 Up In Central Park (C)F D. Durbin-D. Haymes-V. Price 87... June '48

COMING

Arctic Manhunt Mikel Conrad-Carol Thurston

Calamity Jane & Sam Bass *T Yvonne DeCarlo-Howard Duff

City Across the River McNally-Whiting-England-Fernandez al2/ll/48

688 Criss Cross B. Lancaster- Y. De Carlo-D. Duryea a9/18/48

689 Family Honeymoon (C)F C. Colbert-F. MacMurray-R. Johnson.. 90 bl2/ll/48

Gambling Lady B. Stanwyck-R. Preston-S. McNally

Sp. Hamlet (D)F Laurence Olivier-Jean Simmons 150 b5/15/48

Illegal Entry H. Duff-M. Toren-G. Brent

Lady Gambles, The B. Stanwyck-R. Preston-S. McNally

Life of Riley W. Bendix-R. DeCamp-J. Gleason

686 Live Today for Tomorrow (D) A F. March-E. O'Brien-F. Eldridge 91... Jan. '49 b8/28/48

Ma and Pa Kettle M. Main-P. Kilbride-R. Long

687 O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Red Canyon A. Blyth-H. Duff-G. Brent a8/14/48

685 You Gotta Stay Happy (C)F J. Fontaine-J. Stewart-E. Albert 100. . .Jan. '49 ...bl0/30/48

Woman Hater (C)A S. Granger-E. Feuillere-R. Squire 105.... bll/13/48

WARNER BROS. CURRENT

727 Big Punch, The (D) A. W. Morris-L. Maxwell-G.

732 Embraceable You (D) A D. Clark-G. Brooks-S. Z.

MacRae 80... 6/26/48 b5/29/48

Sakall 88... 8/21/48 b7/31/48

11/27/48 ...bll/20/48
10/23/48 ....b9/18/48
11/13/48 ...blO/23/48

7/31/48 b7/10/48

8/14/48 b8/16/47

7/3/48 b6/12/48

9/25/48 b8/28/48

5/29/48 b5/8/48

10/9/48 b9/18/48

4/10/48 b4/3/48

9/4/48 b8/7/48

6/12/48 b5/22/48

4/24/48 b4/ 10/48

5/15/48 b4/24/48

806 Fighter Squadron *T (Spectacle)F E. O'Brien-R. Stack-T. D'Andrea 96

404 Johnny Belinda (D) A J. Wyman-L. Ayres-C. Bickford 102

805 June Bride (C)F B. Davis-R. Montgomery-F. Bainter 97

731 Key Largo (D) A H. Bogart-E. G. Robinson-L. Bacall 101

702 Life With Father (C)F W Powell-I Dunne-E Taylor 118

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore 99

802 Rope »T (D) A j. Stewart-J. Dall-F. Granger 80

725 Silver River (W)A Errol Flynn-Ann Sheridan 107

803 Smart Girls Don't Talk (D) A V. Mayo-B. Bennett-R. Hutton 81

720 To the Victor (D)A D. Morgan-V. Lindfors-V. Francen 101

801 Two Guys From Texas «T (C)F J. Carson-D. Morgan-D. Malone 86

726 Wallflower (C)F j. Reynolds-R. Hutton-J. Paige 77

721 Winter Meeting (D) A B. Davis-J. Davis- J. Paige 100

724 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet 109

COMING

Adventures of Don Juan »T (H-R) Errol Flynn-Viveca Lindfors. . a2/7/48

Cleopatra Arms David Niven-Jane Wyman a6/26/48

Colorado Territory j. McCrea-V. Mayo-D. Malone

809 Decision of Christoper Blake, The (D)F A. Smith-R. Douglas-C. Kellaway.' 75" '12/25/48 D12/4/48

Flamingo Road J. Crawford-G. George-G. Michael ...

Flaxy Martin Z. Scott- V. Mayo-D. Kennedy '*.. a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey. . . "" aS/28/48

Girl from Jones Beach, The V. Mayo-R. Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris-J. Paige-B. Bennett " "aio/2/48

It's a Great Feeling *T D. Morgan-J. Carson-D. Day...

Idol of Paris (D) A Michael Rennie-Beryl Baxter. .105. '. b2/28/48

John Loves Mary Reagan-Carson-Neal-Morris a5/l/48

EClss in the Dark Jane Wyman -David Niven..

Look for the Silver Lining »T J. Haver-R. Bolger-G MacRae a7/3/48

Montana »T Errol Flynn- Alexis Smith

My Dream Is Yours »T Carson-Day-Bowman-Arden a6/26/48

Night Beat W. Douglas-A. Hale-R. Alda '. . . . a8/28/48

Night Unto Night (D) Ronald Reagan-Viveca Lindfors a5/10/47

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign an<
U. S. origin not distributed by ma
jor outlets. Titles are followed, to
parentheses, by name of country o
origin and U. S. national distributor
names of stars, running time, an;
date of issue in which review ap
peared, in that order.

A FRIEND WILL COME TONIGHT
(Lopert) Michel Simon, Madelein«
Sononge. 92. b7/17/48.

ALL'S WELL (U. S.-Independent

D. Lamour-C. Laughton

BLIND DESIRE (France-Dlsclnt
Int'l) Jean-Louis Barbault-Edwlg*
Feuillere. 88. b6/12/48.

BLIND GODDESS, THE (England)

E. Portman-H. Williams. 88

b9/25/48

BONNIE PRINCE CHARLIE (Eng-
land). D. Niven-M. Leighton. 126.
bll/13/48

BRIGHTON ROCK (England). H
Attenborough - H. Baddeley. 92

bl/3/48

CESAR (France - Siritzky Int'l)
Raimu-P. Fresnay. 120. bll/6/48

CHAMPION (U. S. - Independent)
K. Douglas-M. Maxwell.

CONCERT MAGIC (U. S.-Concen
Film Corp.) Y. Menuhin-E. Beal
72. blO/23/48

DAMNED, THE (France-Disclna
H. Vidal-F. Marley. 105. b5/l/48

DAY OF WRATH (Denmark
Schaefer). L. Movin-T. Roose. 108

b5/l/48

EASY MONEY (England). G. Gynt-

D. Price. 94. b3/6/48

ETERNAL HUSBAND, THE (France-
Vog Film Co.). Raimur-A. Clariond.
91. M2/4/48.

FIRST OPERA FILM FESTIVA1
(Italy-Classic). T. Gobbi-P. Mai
carini. 95. b5/29/48

FOOLISH HUSBANDS (France -
Siritzky Int'l). F. Gravet-M. Presle.
106. bll/6/48

FOUR STEPS IN THE CLOUDS
(Italy - Distinguished Films). G.
Cervi-A. Benetti. 88. bll/6/48

FRANCOIS VILLON (France-Crea
tive) S. Reggiani-R. Faure. 81
b8/28/48

FRIC-FRAC (France-Oxford). Fer
nandel-Arletty. 90. b6/5/48

GHOSTS OF BERKELEY SQUARE
(England). R. Morley-F. Aylmer
90. bll/1747

GREEN PROMISE, THE (U. S.-
Independent) . W. Brennan - M.
Chapman. al2/4/48

GUINEA PIG, THE (England). R.
Attenborough-S. Sim. 99. blO/30/48

HONORABLE CATHERINE, THE
(France - European Copyrights
Inc.) E. Feuillere-A. Luguet. 85

b9/25/48

ILLEGALS, THE (U. S.-Mayer
Burstyn) T. Torres-Y. Mikalo-
witch. 75. b7/10/48

JENNY LAMOUR (France - Vog
Films) L. Jourdan-S. Renant. 102
b2/14/48

LIFE AND LOVES OF TCHAIKOV-
SKY (Germany-UFA). H. Stuewe-
Z. Leander. 85. bll/6/48

LONG IS THE ROAD (Mixed Dia-
log-Astoria Films). I. Becker-B.
Moissi. 77. M2/4/48

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond
101. bl0/2/48

LOVES OF DON JUAN (Italy
Superfilm) A. Rimoldi-D. Sassoli

93. b9/25/48

LOVES OF JOANNA GODDEN
THE (England). G. Withers - J
Macalium. 85. b6/21/47

LOUISIANA STORY (U. S.-Lopen
Films) J. Boudereaux-L. Le Blanc
77. blO/2/48

MALACARNE ( Italy- Vesuvio Film
Co.). M. Lotti-O. Tosi. 103. M2/4/48

MAN ON THE EIFFEL TOWEF
(U. S. -Independent) C. Laughton-

F. Tone.

MARK OF CAIN, THE (England)

E. Portman-S. Gray. 88. bl/17/4f

MARIUS (France-Siritizky Int'l)
Raimu-P. Fresnay. 128. b5/15/48

MONTECASSINO (Italy-Superfilm)
A. Lolli-G. Severi. 93. bll/6/48

MRS. FITZHERBERT (England). F
Graves-J. Howard. 99. b2/14/48

NAIS (France-Siritizky-Int'l) . Fei
nandel-J. Pagnol. 105. D6/19/48

PAISAN (Italy-Mayer-Bur.) C
Sazio-H Von Loon. 118. D2/28/48

PORTRAIT OF INNOCENC1
(France-Siritzky-Int'l) Louis Car
letti-Gilbert GU. 90. b6/12/48

PREJUDICE (U. S.-Independent) D
Bruce-B. Edwards. a9/25/48

PRIVATE LIFE OF AN ACTOR
(France - Siritzky) . S. Guitry - L
Marconi. 102. b9/18/48

QUARTETTE (England). H. Bad-
deley-D. Bogarde. 120. bl2/4/48

QUIET WEEKEND (England-Distln
guished) D. Farr-F. Cellier. 83
b8/28/48

ROOM UPSTAIRS. THE (France
Lopert). M. Dietricb-J- Gabin. 9C
b6/5/48

RUY BLAS (France-Discina Int'l).
D. Darrieux-J. Marais. 87. blO/30/48

SCORNED FLESH (Italy - Foreign
Screen Corp.). L. Solari-F. Gian-
chetti. 145. bl2/4/48

SHOWTIME (England-English
Films). A. Todd-R. Greene. 91
b6/5/48

SMALL VOICE, THE (England).
V. Hobson-J. Donald. 83. bll/27/48

SPIRIT AND THE FLESH, THI
(Italy-Variety) G. Cervi-D. Sassoli
98. b8/28/48

STORY OF LIFE, THE (U. S.-Cru-
sades) J. Crehan-W. McKay. 67
b7/10/48

STRANGE VICTORY (U. S.-Target !
V. Richardson-C. McGregor. 73
b7/24/48

SYMPHONIE PASTORALE (France-
Film Rights) . M. Morgan-P. Blan-
char. 105. blO/9/48

THEY ARE NOT ANGELS (France-
Siritzky-Int'l) . P. Blanchard-B
Bussieres. 130. b5/29/48

WEAKER SEX, THE (England). U.
Jeans-C. Parker. 84. blO/2/48

WHEN LOVE CALLS (Italy-Super-
film). G. Bechi-S. Pampanini.
105. bll/6/48

WHERE WORDS FAIL (Argentina-
Lopert) E. Muino-I. Bertini. 9*
b8/2S/43

WINSLOW BOY, THE (England).
R. Donat-Sir C. Hardwicke. 117.
b9/ll/48.

WOMAN HUNT (Italy-Films Int'l).
V. Gioi-A. Checchi. 100. blO/23/48

ZAMBA (U. S.-Independent). J
Hall-G. Cooper.

ADVANCE DATA

On Forthcoming Product

Colorado Territory (WB) Principals:
Joel McCrea, Virginia Mayo, Dorothy
Malone. Director, Raoul Walsh. The
story of a notorious outlaw in the West
of 1870 who teams up with a frontier
waif to defy the law. until justice finally
brings them both to bay.

Flamingo Road (WB) Principals: Joan
Crawford, Zachary Scott, Sydney Green-
street. Director, Michael Curtiz. This
involves a former carnival girl who in-
curs the hatred of a political boss ; even-
tually she is forced to kill the man in
self-defense, but is cleared and helps her
husband become governor of the state
and break up the political machine.

Happy Times (WB) Technicolor. Prin-
cipals : Danny Kaye, Barbara Bates,
Walter Slezak. Director, Henry Koster.
A musical comedy about an illiterate
gypsy who is mistaken for the inspector-
general in a graft-ridden town in a
mythical European country, but eventu-
ally gets out of his dilemma after nearly
being slain.

Task Force (WB) Principals: Gary
Cooper. Wayne Morris, Walter Bren-
nan. Director, Delmer Daves. A semi-
documentary concerning a rear admiral
whose fight for naval aviation spans 25
years, ending with victory in the Pacific.

Montana (WB) Technicolor. Princi-
pals: Errol Flynn, Alexis Smith, S. Z.
Sakall. Director, Ray Enright. The
story of an Australian sheep rancher
who successfully invades the territory of
Montana in 1879, dominated by great
cattle barons.

One Last Fling A. Smith-Z. Scott-J. Backus 90... 1/1/49 a5/22/48

810 One Sunday Afternoon *T (M)F Dennis Morgan-Janis Paige 94... 1/1/49 . bl2/ll/48

somewhere in the City V. Lindfors-E. O'Brien- V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott a7/24/48

Task Force Cooper-Morris-Brennan-London

This Side of the Law Lindfors-Smith-Paige-Douglas

Under Capricorn »T Ingrid Bergman- J. Cotten-M. Wilding

Whiplash (D) D. Clarke-A. Smith-S. Z. Sakall all/1/47

Ybuneer Rrnthers. The *T W. Morris-J. Palge-B. Bennett a7/24/48

RE-ISSUES (Nationally Released)

ASTOR PICTURES

Time Rel.
Mins. Date

Oris

Rel.

Date

Elliott 1/1/49 193*

Elliott 3/1/49 1931

Elliott 60... 10/1/48 1939

Elliott 58... 12/1/48 1939

Elliott 2/1/49 1940

Elliott 5/1/49 1941

Elliott 62... 11/1/48 184!

Frontiers of '49 "Wild Bill'

In Early Arizona "Wild Bill'

Law Comes to Texas, The "Wild Bill'

Lone Star Pioneers "Wild Bill'

Man from Tumbleweeds "Wild Bill'

Pioneers of the Frontier "Wild Bill'

Return of Daniel Boone "Wild Bill'

Taming of the West "Wild Bill" Elliott.... 4/1/49 1931

Toll of the Desert F. Kohler, Jr.-B. Mack 55... 6/1/48 183"?

Wagon Trail Harry Carey 58... 5/30/48 199S

EAGLE LION

738 Count of Monte Cristo R. Donat-E. Landi 119.

850 Hired Wife R. Russell-B. Aherne 96.

847 Hold That Ghost Abbott-Costello 86.

734 International Lady G. Brent-I. Massey 102.

737 My Son, My Son B. Aherne-M. Carroll 117.

739 Son of Monte Cristo, The L. Hayward-J. Bennett 102. . .Oct. '48

.Oct. '48 1934

. Aug. '48 1940

.Aug. '48 1941

.Sept. '48 1941

. Sept. '48 1940

.1940

.8/15/48 193?

..7/15/48 1942

FILM CLASSICS

Border Wolves Bob Baker 56.

Deep in the Heart of Texas J. M. Brown-Ritter 61.

Drums *T Sabu-R. Massey 7/20/48 19SS

Eagle Squadron R. Stack-D. Barrymore 109. . .6/11/48 1943

Four Feathers *T J. Duprez-R. Richardson 7/20/48 ...18SS

Gun Justice Ken Maynard 61... 9/15/48 1834

Gung-Ho R. Scott-R. Mitchum 87... 6/11/48 194?

India Speaks R. Halliburton 1933

Last Stand Bob Baker 57... 9/15/48 193?

Man Who Reclaimed Head C. Rains-J. Bennett 7/1/48 19ST

Pony Post Johnny M. Brown 60. . .8/15/48 194!

Tower of London B. Karloff-B. Rathbone 7/1/48 193P

Wheels of Destiny Ken Maynard 65... 7/15/48 18S*

METRO-GOLDWYN-MAYER

A Night at the Opera Marx Bros.-K. Carlisle Dec. '48

San Francisco C. Gable-S. Tracy Dec. '48

.1935
.1936

MONOGRAM

And So They Were Married R.

4711 Sign of the Woli M

Mitchum-S. Simon 1944

Whalen-G. Bradley 69... 5/2/48 1M)

The L Young-H. Wilcoxon 126... June '48 193*

PARAMOUNT

R7-3508 Crusades.

RKO RADIO

892 Bambi *T Disney Feature Cartoon

882 Border G-Man (W) G. O'Brien-L. Day

818 Bring 'Em Back Alive ^rank Buck

881 Gun Law (W) G O'Brien-R. Oehman...

884 Lawless Valley (W) G. O'Brien

883 Painted Desert (W) O O'Brien-L. Day

886 Timber Stampede (Wl O O Brien-M. Reynolds

885 Trouble in Sundown <W\ O O'Brien-W Bond

70.
60.

60.

60.

.1943
.193$
.1933
.193?
.193?
.1931
.193$
.193t

REPUBLIC

873 Frontier Pony Express Roy Rogers 1/29/49 1939

872 In Old Caliente Roy Rogers 12/15/49 1939

874 Saga of Death Valley Roy Rogers 2/22/49 . .1939

8601 Scatterbrain J- Canova-A. Mowbray 11/30/48 1940

871 Shine On Harvest Moon Roy Rogers 10/31/48 ."!l944

8602 Yokel Boy A. Dekker-J. Davis 11/30/48 1942

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L. Hayward-J. Fontaine 105.

S-5 Flirting With Fate J- E. Brown-B. Roberts 70.

HC23 Hidden Gold W.

S-4 King of the Turf A.

HC20 Law of the Pampas W.

S-8 Miss Annie Rooney S.

S-3 Runaway Daughter B.

HC21 Santa Fe Marshal W.

HC22 Showdown, The W.

HC24 Stagecoach War W.

Boyd-R. Hayden 62.

Menjou-D. Costello 89.

Boyd-R. Hayden 79.

Temple-W. Gargan 88.

Stanwyck -R. Young 71.

Boyd-R. Hayden 70.

Boyd-R. Hayden 66.

Boyd-R. Hayden 64.

S-6 That's My Boy J- Durante-R. Tauber 81.

20TH CENTURY-FOX

830 Belle Starr R-

834 Blood and Sand T.

831 Frontier Marshal R.

835 I Wake Up Screaming B.

832 Rose of Washington Square T.

833 Slave Ship W

Scott-G. Tierney 87..

Power -L .Darnell 125.

Scott-N. Kelly 71..

Grable-V. Mature 82.

Power-A. Faye 86 . .

Baxter-W. Beery 92..

UNITED ARTISTS

Guest in the House ....A. Baxter-R. Bellamy 121.

Lady of Burlesque Barbara Stanwyck 91.

.10/1/48 1938

.9/3/48 1938

.8/27/48 1940

.8/20/48 193*

.6/3/48 1939

.10/1/48 194J

.8/20/48

.6/25/48 1940

.7/30/48 1940

.10/22/48 194B

.9/3/48

.June '48 1945

.Aug. *48 1941

.June '48 1939

.Aug. '48 1941

.July '48 193«

.July '48 193V

.Jan. '49 1944

.Jan. '49 1943

WARNER BROS

807 Angels With Dirty Faces J- Cagney-P. O'Brien 97. . .12/11/48 1938

730 Flowing Gold ..J- Garfield-P. O'Brien 82... 7/17/48 1944)

729 God's Country and the Woman G. Brent-B. Roberts 71... 7/17/48 1936

808 They Drive By Night H. Bogart-A. Sheridan 95... 12/11/48 ,, ims

1947-48 SHORT SUBJECT BOOKING GUIDE

«el. No. Title

Rel. Dat« Dab

ASTOR PICTURES

^imray Fidler's Personality

Parade (20) 12/20

8osi Comes to Dinner (10) 4/1
Makers of Destiny #l<17!/2) 5/1

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)
!451 A Voice Is Born (20!/2).. 1/15

THREE STOOGES COMEDIES (8)

;101 Brideless Groom (16'/2) . . . 9/11

3402 Sing I Song of Six

Pants (17)

.10/30

12/20

4403 All Gummed Up (18)

12/11

12/20

3404 Shivering Sherlocks (17) . .

1/8

6/5

3405 Pardon My Clutch (15) . .

. 2/26

6/19

9406 Squareheads of the Round

Table (18)

. 3/4

6/5

3407 Fiddlers Three (17)

5/6

6/5

1408 The Hot Scots (17)

. 7/8

7/31

ASSORTED & ALL-STAR COMEDIES (17)

7421 Wedding Belle (17)

10/9

1/17

3422 Should Husbands

Marry? (17)

11/13

12/20

)<23 Silly Billy (18)

1/29

6/19

3424 Two Nuts in a Rut (18) . .

. 2/19

6/12

3425 Tall, Dark and

4/15

6/5

9426 Crabbin' in the Cabin (18)

. 5/13

6/19

9427 Pardon My Lamb Chop ( )

6/10

7/10

9431 Rolling Down to

Reno (16'/2) 9/4

)432 Hectic Honeymoon (17) . . . 9/18

9433 Wife to Spare (16) 11/20

'434 Wedlock Deadlock (16) ... .12/18

3435 Radio Romeo (17i/2) 12/25

>436 Man or Mouse (18) 1/15

943/ Eight Ball Andy (17J/a) -- 3/11

3438 Jitter Bughouse (17) 4/29

3439 The Sheepish Wolf (17'/2).. 5' 27
■iAaO Flat Feat (17i/2) 6/24

COLOR RHAPSODIES (3)

*D1 Swiss Tease (6) 9/11

■502 Boston Beany (6) 12/4

403 Flora (7) 3/18

12/20
2/14

' 6/1.9
6/19
6/12
5/19
7/31

12/20
6/19

COLOR PHANTASIES (3)

»701 Kitty Caddy (6) 11/6 12/20

9702 Topsy Turkey (6'/2) 2/5

9703 Short Snorts on

Sports <6'/2> 6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (6/2) 10/30

9602 Novelty Shop (6'/2) 11/20

9603 Dr. Bluebird (8) 12/18

9604 In My Gondola (7/2).... 1/22

9605 Animal Cracker Circus (7) 2/19

9606 Bon Bon Parade (S!/2) ... 4/8

9607 House That Jack Built (7). 5/6

3608 The Untrained Seal (7|/2) . 7/15 ....

THRILLS OF MUSIC (8)

9951 Boyd Raeburn & Orch. (11) 9/18

9952 Claude Thornhill &

Orch. (11) 10/30

9953 Lecuona Cuban

Boys (10'/2) 11/13

9954 Srtch Henderson

Orch. (10) 12/11

9955 Charlie Barnet &

Orch. (10!/2) 1/15

9956 Ted Weems &

Orchestra (10i/2) 3/25

9957 Gene Krupa Orch. (10).... 6/10
1958 Tony Pastor Orch. (10) . . . 7/22

SCREEN SNAPSHOTS (10)

9851 Hollywood Cowboys (9i/2). 9/4

9852 Laguna, U. S. A. (9(/2)..10/9

9853 Out of This World

Series (9) 11/27

9854 Off the Air (10) 12/18

9855 Hawaii in Hollywood (10). 1/22

9856 Photoplay's Gold Medal

Awards (9'/2)

857 Smiles and Styles (10) .
'858 Hollywood Honors

Hersholt (8)

1859 Hollywood Party (9)..
•860 Hollywood Friars Honor

George Jessel (9'/2) .

WORLD OF SPORTS (9)
9801 Cinderella Cagers (9i/2) . . 9/25

3802 Ski Demons (9) 10/23

3803 Bowling Kings (10) 11/13

3804 Navy Crew Champions (10). 12/25

9805 Rodeo Thrills and

Spills (9/2)

9806 Net Marvels (9)

9807 Champions in the

Making (8!/2> ....

9808 No Holds Barred (9).
3809 Aqua Zanies (9)

FILM NOVELTIES (1)
raoi *ren'« We All? (10"/,) ... 11/27

COMMUNITY SINGS (9)

9651 No. 1— Linda (10) 9/4

9652 No. 2— April Showers (9). 10/2
No. 3— Peg 0' My

Heart (9) 11/6

•654 No. 4— When You Were

Sweet 16 (9^2) 12/4

9655 Feudin* and

A-Fightin' (1014) ... 1/8

"tSf Civilization ( ) 2/12

9657 I'm Looking Over a

Four-Leaf Clover (9'/2) . . 4/29

3/18
4/1

5/6
6/10

7/8

1/29
3/11

5/23
6/17
7/15

12 20

2 14

6/5

6/5

7/10

8/28

12/20

12/20
12/20
6/5

'6/5'

6/12
7/10

7/31

12/20
12/20
2/14

6/5
6/19

6/19
7/10
7 31

12/20
12/20

6/19
6/5

6/5

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are: distributor's release number;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title Rel. Date

9658 Manana (9) 6/3

9659 California Here I Come (9) 8/12

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18

9160 Tex Granger 4/1

9180 Superman (Sp.) 7/15

Data

6/19
8/28

1/17

METRO-GOLDWYN-MAYER

MGM

W-931
W-932

W-933
W-934
W-935
W-936
W-937
W-938
W-939
W-940
W-941

11/22
2/14
4/3

'6/1.2
6/12
7/24
7/24
9/4

10/23

3/6
4/3
4/3
4/3
7/24
10/23

TECHNICOLOR CARTOONS (11)

Slap Happy Lion (7) 9/20

The Invisible Mouse (7) . . 9/27

King Size Sanary ( ) 12/6

The Bear and the Bean (7) . 1/31
What Price Fleadom? (6). 3/20
Make Mine Freedom (10). 4/24

Kitty Foiled (8) 5/1

Little 'Tinker (8) 5/15

The Bear and the Hare (7). 6/26

The Truce Hurts (7) 7/17

Half-Pint Pygmy (7) 8/17

TRAVELTALKS (4)

T 911 Visiting Virginia (9) 11/29 11/22

T-912 Cradle of a Nation (9) 12/13 3/6

T-913 Cape Breton Island (9) . . . . 5/8 7/24

T-Q14 Chicago, the Beautiful (10). 7/31 8/21

THE PASSING PARADE (6)

K-971 Miracle in a Corn

Field (8) 12/20

K-972 It Can't Be Done (10) . . . 1/10
K-973 Goodbye Miss Turlock (10). 1/24

K-974 My Old Town (9) 2/7

K-975 Souvenirs of Death (10) . . 6/19
K-976 The Fabulous Fraud (11) . . 8/28

GOLD MEDAL CARTOONS (Reissues) (6)

W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24

W-926 The Bowling Alley Cat (8) . 6/12

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No. 10 (8). 9/6
S-952 Surfboard Rhvthm
S-953 What D'Ya Know?
S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10) 1/10

S-956 I Love Mv Mother-in-Law

But (8) 2/7

S-957 Now You See It (Tech.) (9) 3/30

S-958 You Csn't Win (9) 5/29

S-959 Just Suppose (9) 7/17

S-960 Football Thrills No. 11

(9) 8/21

MUSICAL MERRY-GO-ROUND (6)

M-9S1 Freddy Martin, Keenan

Wynn (10) 2/14

M -982 Tex Beneke (10) 2/13

M-9S3 Ray Noble. Buddy

Clark (11) 6/26

M-984 Les Brown-Virginia

O'Brien (10) 7/17

M-985 Frankie Carle & Orch. (10). 8/28
M-986 Art Lund-Les Brown-

Tex Beneke (10) 8/30

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24

(81

(9) .

.10/18
.11/18

11/22
11/22

4/3

5/1

6/12
9/4

8/21

6/5
6/5

7/24

8/28
10/16

10/16

6/12

PARAMOUNT

PACEMAKERS (6)

K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11) ... 1/2 1/17

K7-4 Musical Miracle (11) 3/12

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17 11/22

J7-2 Desert Destroyers (11) 12/16. .12/20

J7-3 Streamlined Luxury (10) . . . 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 The Big Eye (10) 5/21 6/12

J7-6 Flying Wing (10) 8/6 9/11

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11)... 10/31 11/22

R7-3 Five Fathoms of Fun (10).. 11/28 1/17
R7-4 Stop. Look and Guess

'Em (10) 12/5 1/17

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Bio Game Anglino (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10) 7/30 8/7

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modem Pioneers (11) 2/13 6/5

Rel. No. Title Rel. Date Data

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/11

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10)... 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 /1/17

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santa's Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the Honey (8) 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There's Good Boo's

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-8 Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20

E7-2 Olive Oyl for President (7).. 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre- Hysterical Man (9).... 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8). 8/27 9/11

E7-8 Snow Place Like Home (7).. 9/3

SCREEN SONG (8)

X7-1 The Circus Comes to

Clown (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-8 The Lone Star State (9) 8/20 9/11

MUSICAL PARADES (6)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16) . . 8/6 9/11

FF7-5 Big Sister Blues (14) 10/1 11/6

FF7-6 Catalina Interludes (18).. 11/19 .

RKO RADIO

FLICKER FLASHBACKS (7)

84201 No. 1 (10) 10/24 12/20

84202 No. 2 (9) 12/5 1/17

84203 No. 3 (9) 1/16 4/3

84204 No. 4 (9) 2/27 6/5

84205 No. 5 (8) 4/9 6/5

84206 No. 6 (9) 5/21 6/26

84207 No. 7 (9) 7/2 9/4

THIS IS AMERICA (13)

83101 Border Without

Bayonets (16) 11/14 12/20

83102 Switzerland Today (18)... 12/12 1/17
S3103 Children's Village (19).... 1/9 3/6

83104 Operation White

Tower (18) 2/6 3/6

83105 Photo Frenzy (16) 3/5 5/1

S3106 Funny Business (18) 4/2 6/5

83107 Democracy's Diary (16).. 4/30 6/19

83108 Crime Lab (17) 5/28 6/26

83109 Letter to a Rebel (16) .... 6/25 7/3
53110 Sports Golden Age (17) . . . 7/23 8/28

83111 Glamour Street (16) 8/20 9/11

83112 Friend of the Family (18). 9/17 10/9

83113 Who's Delinquent? (16)... 10/15 10/23

SPORTSCOPES (13)

84301 Ski Holiday (8) 9/19

84302 Golf Doctor (8) 10/17

84303 Quail Pointers (8) 11/14 12/20

84304 Pin Games (8) 12/12 1/17

84305 Racing Day (8) 1/9 3/6

84306 Sports Coverage (8) 2/6 3/6

84307 Teen Age Tars (9) 3/5 5/1

84308 Doggone Clever (8) 4/2 6/19

84309 Big Mouth Bass (8) 4/30 6/19

84310 Muscles and the Lady (9). 5/28 6/26

84311 Ladies in Wading (8) 6/25 7/31

84312 Athletic Varieties (8) 7/23 8/28

84313 Strikes to Snare (8) 8/20 10/2

MUSICAL JAMBOREES (Revivals) (7)

84401 Enric Madriguera &

Orch. (8) 9/5 ...

84402 Tommy Tucker Time (8)... 10/3

84403 Johnny Long & Orch. (8).. 10/31 ...

84404 Duke Elligton (9) 11/28 ...

84405 Jerry Wald &0rch. (9)... 12/26 ...

84406 Ray McKinley & Orch. (8). 1/23 ...

84407 Dick Stabile & Orch. (8) . . 2/20

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/7

83702 Don't Fool Your Wife (18) . 3/5 6/5

83703 Secretary Trouble (17) 4/9

83704 Bachelor Blues (17) 9/17 10 ">

EDGAR KENNEDY (61

83401 Mind Over Mouse (17^ 11/21 1 '

83402 Brother Knows Best (17).. 1/7 ' "

83403 No More Relatives (18K.. 2/6 *"

83404 How to Clean House (18) . . 5/14 t/t

Rel. No. Title Rel. Data t>.

83405 Dig That Gold (17) 6/25, 7 i,

33406 Home Canning (16) 8/6 I ■

RAY WHITLEY REVIVALS (4!

83501 Molly Cures a Cowboy (19) . 9/5

83502 Musical Bandit (16) 10/1C

83503 Corralling a School

Marm (14) 11/14

83504 Prairie Spooners (13) 12/1°

SPECIAL (4)

83601 20 Years of Academy

Awards (19) 4/1 • M

83801 Basketball Headliners of

1948 (18) 4/23 « 1

842 Louis-Walcott Fight

Picture (19) 6/26

83901 Football Highlights of 1947

(20) 12/12 .

MY PAL FEATURETTES (2)

83201 My Pal (22) 11/31 ....

83202 Pal's Adventure (20) 9/24 ....

WALT DISNEY CARTOONS (•
Reissues

84701 Hawaiian Holiday (8) 10/17

84702 Clock Cleaners (8) 12/12 1/1

84703 Little Hiawatha (9) 2/20

84704 Alpine Climbers (10) 4/2

84705 Woodland Cafe (7) 5/14 6 1

84706 Three Little Pigs (9) 9/17 . .

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/51

792 Dangers of the Canadian

Mounted (12 Chapters) . 4/24

793 Dick Tracy Returns (15

Chapters) 7/17

794 Adventures of Frank and

Jesse James (13

Chapters) 10/30 ....

CARTOONS (1)
Trucolor

761 It's A Grand Old Nag (8). 12/20 it r

20th CENTURY-FOX (1948)

MOVIETONE ADVENTURES (9)

8254 Copenhagen Pageantry (8). 1/48

8255 Scenic Sweden (8) 6/48

8256 Riddle of Rhodesia (8).... 7/48

8257 Bermuda (8) 8/48

8258 Desert Lights (8) 8/48

8259 Portrait of the West (8).. 10/48

8260 Way of the Padres (8) 1/48

Black and White

8203 Sky Thrills (9) 3/48

8204 Majesty of Yellowstone (9). 7/48

SPORTS REVIEW (7)

8302 Olympic Class (10) 2/

8303 Everglades Adventure (9)

8304 Football Finesse (10) 9/

8305 Olympic Water

Hazards (9) 10/

8306 Yankee Ski-Doodle (8) 12/

8352 Aqua Capers (T) (8) 1/

8353 Playtime in

Scandinavia (T) (8) 4

TERRYTOONS (20)
Technicolor

K512 Felix the Fox (7) 1 '

8513 Taming the Cat (7) 1/

8514 The Magician (7) 3/

8515 Chipper Chipmunk, The </; 3
"Mfi Hounding the Hares n) . . . s

8517 Feudin' Hillbillies (7) 4/

as i(S Mystery in the

Moonlight (7) 5/

8519 Seeing Ghosts (7) 6/

8520 A Sleepless Night <7» *

S521 The Witch's Cat (7) 7/

"5?? Magpie Madness (7) T

8523 Love's Labor Won (7) 8/

8524 The Hard Boiled Egg (7). 10/

8525 The Mysterious

Stranger (7) 10/

8526 Free Enterprise (7) 10/

8527 Triple Trouble (7) 11/

8528 Out Again in Again (7)... 11/

8529 The Magic Slipper (7) 12/

8530 Gooney Golfers (7) 12/

TERRYTOONS (2)
Technicolor-Reissues
•"i The Butcher of Seville (7).. 5'

8532 The Green Line (7) 5/

MOVIETONE SPECIALTY (3)
8801 Symphony of a City (11). 9/
DRIBBLE PUSS PARADE (2)

«w>2 Dying to Live (9) 5/

FEMININE WORLD (2)
<601 Something Old — Something

New (8) 2/ 5/.

««02 Fashioned for Action (8).. 4/ 6/1
MARCH OF TIME

5/1
6/5
9/4
9/4
8/21

5/1
6/19

to
in
* t

12/4
1 .
t •

6/8
6/19

•/ *•

< "1

6/19

6 I:
6 1
« »

9/4

n/?f>

9/11
12/4

12/4
12/4

12/4
6/19

1

5 The Cold War ( ) 1/

7 Marriage and Divorce ( ). 2/20

1 Crisis in Italy ( ) 3/

9 Life With Junior ( ) 4/

10 Battle for Greece (17) 5/

11 The Fight Game (19) 5/

12 The Case of Mrs.

Conrad (18) 7/

3/6
'6/26

si. No. Title

Rel. Date Date Bel. No. Title

gel. Date Data

13 White-Collar Girls (18) ... 8/6 8/7

14 Life With Grandpa ( ) . . . 9/

15 Battle for Germany (IS) . . 10/ 10/2

16 America's New Air

Power (1/) 10 29 n/6

17 Answer to Stalin ( ) 11/

18 ( K..12

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7) 12/ 1/17

The Mad Hatter (7) 2/ /6/19

Pixie Picnic (7) 6/5

Banquet Busters (7) 6/1S

Kiddie Koncert (7) 6/5

Wacky Bye Baby (7) 7,16 ....

Wet Blanket Policy (7) S 27 . . .

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15). 10/22 2/14

3502 Drummer Man (15) 12/3 2/14

3303 Carlos Molina & His

.„„„ Orch. (15, 12/13 2/14

3304 Tex Beneke & His

L„ 0rch- (15> 3/3 6/19

3305 Woody Human & His

Orch. (15) 3/31

3306 Red Ingle & His National

..„, Seven (15) 6/16 6/19

3387 Tex Williams and His Orch.

in Western Whoopee (15) 6/23 7/31

3308 Jimmy Dorsey & Orch. (15) . 8/18 9/25

3309 Red Skin Rumba (15) 9/15 9/25

3310 Buddy Rich & Orch. (15).. 10 13

TECHNICOLOR CARTUNES (5)

Reissues

3321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5

3323 Woody Woodpecker (7) . . . . 7/

THE ANSWER MAN (8)

3391 Wind, Curves and Trap

Doors (10) 12 22 2/14

3392 Hall of Fame (10)... . 1/19

3393 Men, Women &

Motion (10) 3/15 6/19

3394 Flood Waters (10) 4 '26 7/31

3395 Mighty Timber (10) 6 21 7/31

3396 Rockets of the Future (10) . 7/5 9/25

3397 Water Battlers (7) 8/16 9/18

3398 Home of the Iceberg (7) . . 8/23 11/13

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29 11/22

3342 Chimp Aviator (9) 1117 11/22

3343 Brooklyn Makes

Capital (27) 2/0 6 1°

3344 Whatta Built (10) 6/7 6/19

3345 Copa Carnival (9) 6/28 7/31

3346 Paris on the Plata (9) 7/12 9 '25

3347 Gaucho Fiesta (9) 8/16 12/4

3348 Call of the Canyon (10) . . .10/18 .....

SING AND BE HAPPY SERIES (8)

3381 Spotlight Serenade (10) 3/2S

3382 Singing the Blues (10)... 5/ 7/31

3383 River Melodies (8) 7/5 7/31

3384 Songs of the Season (8)... 10/11

3385 Hits of the Nineties (9)... 10/18

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27).. 2/5 6.1*

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1 6 H

SPECIALS (2)

3201 Snow Capers (19) 2/18 6 1'

WARNER BROS.

TECHNICOLOR SPECIALS '81

4001 Celebration Days (20) 1/31 2/] a

4002 Soap Box Derby (20)... .10/18

4003 Teddy, the Roughrider (20) . 2/21

4004 King of the Carnival (20) 4/3

4005 Calgary Stampede (20) 5/29

4006 A Dav at the Fair (20)... 7/3 7/24

4007 The Man From New

Orleans (19) 9/4

4008 My Own United States (20). 10/16 9/18
MEMORIES FROM MELODY LANE !6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10).. 12/27

4203 A Song About the

„ Moonlight (10) 1/24 3/6

4204 Grandfather's Favorites . . . 3/13 6/5

4205 A Stephen Foster

Song (10) 5/8 6/19

4206 A Song From the

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Dangerous Dan McFoo (7). 12/20

4302 Hobo Gadget Band (7) . 1 '17 ....

4303 Little Pancho Vanilla (7). 3/2P

4304 Don't Look Now (7) a/in

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Blabber Mouse (7).. 6/12

4308 The Squawkin' Hawk (7) . . 7/10

4309 4 Tale of Two Kitties (7) . 7/31

4310 Pigs in a Polka (7) 8/14

4311 Greetings Bait (7) 8/28

4312 Hiss and Make Uo (7) 9/18

4313 Hollywood Steps Out (7).. 10/2

JOE McDOAKES COMEDIES (6)

4401 So You Want to Be a

Salesman (10) 9/13

4402 So You Want to Hold Your

Wife (10) 11 '22 12/20

4403 So You Want An

Apartment (10) 1/3

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build 1

House (10) 5/15

4436 So You Want to Be a

Detective (10) 6/26

3/6

4501

4502
4503
4504
4505
4506
4507
4508
4509
4510
4511
4512
4513

SPORTS PARADE

Technical;;
Las Vegas Frontier

Town (10)

Action in Sports (10)...
A Nation on Skis (10) . . .
Sun Valley Fun (10)....
Trip to Sportland (10) . .
Ride, Ranchero, Ride (10)
Holiday for Sports (10).
Built for Speed (10)... .
Fighting Athletes (10)...

The Race Rider (10)

Playtime in Rio (10)

Sports Down Under (10).
Gauchos of the

Pampas (10)

(13)

6/5
6/5
6/19

"s'/is

7/24
10/16
11/13

11/1
12 13
7/31
2 '14
3/6
3/20
4 '17
6/5
5/1
6/19
. 8/14
9/18

MELODY MASTERS BANDS fS

4601 Freddy Martin & His

Orch. (10) 9/13

4602 Swing Styles (10) 10/23 ...

4603 Borrah Minevitch & Har.

Sch. (10) 12/6

4604 Rubinoff and His

Violin (10) 1/10

4605 Artie Shaw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch (10) 5/15

4607 The S^u'dav Night S*ins

Cluh (101 6/1S

4608 Joe Reichman 8 His

Orch. (10) 1 l"7

MERRIE MELODIES (18)
Cinecoloi

4702 Bone Sweet Bone (7) 5 '22 7/2'

4704 Up-Standing Sitter (?).... 7/3

4707 Dough Ray Me-Ow (/).... 8/14 10 U

4709 Odor of the Day (7) jc '?

4712 Daffy Dilly (7) V W

4715 Riff Raffv Daffv f\ \i

4718 Holiday for Drumsticks (7) . 1/22

Technicolor

4701 Nothing But the Tooth (7) 5/1

4703 The Shell-Shocked Egg (7) 7/10

4704 The Rattled Roost" m t ">f

4706 You Were Never Duckier (7) 9/18 11/13

4708 The Pest That Came to

Dinner (7) 9/11 10/16

4710 The Foghorn Leghorn (7> JO 9

4711 A Lad in His Lamp (7) 10 ?«

4716 Scaredy Cat ( ) 12 '18

L. T. Tech. Cartoon

4713 Kit for Cat (7> .11/6

4714 Stunor Salesman '7) 1120

4717 Wise Quackers (7) 1/1

M.M. BUGS BUNNY SPECIAL (8)

4719 Hot Cross Bunny (7) 8 21 10/16

4720 Hare Splitter (7) . . 9 /25

4721 My Bunny Lies Over the

Sea ( > . .l?'-i

4722 Hare-Do (7) 1/15

ADVENTURE SPECIALS (6)

Technicolor

4801 Land of Romance (10) 9/6

4802 Beautiful Bali (10) 11/J.5 12 nt

4803 Dad Minds the Baby (10) 12/20

4804 What's Hatchin'? (10) 2'?'

4805 Rhythm of a Big City (10) 3 '27 6/3

4806 Living With Lions (10) 6/5 TS<i

Titlt

E2I. Date Data

1948-49
COLUMBIA

THREE STOOGES COMEDIES <8'

1401 Heavenly Daze (16i/2) 9/2 9/25

1402 I'm a Monkey's Uncle (18). 10/7 10/23

1403 Mummy's Dummi»s (16)... 11/4

1404 Crime on Their Hands

(17y2) 12/9

ASSORTED & ALL-STAR COMEDIES (12)

1421 Bill'e Gets Her Man (17). 9 '9 9/2F

1422 Go Chase Yourself (17) 10'14 10 '9

1423 Parlor. Bedroom and

Wrath (16) 12/16

1431 A Pinch in Time (16) 11/11

1432 He's In Again ( ) 1/20

1433 Miss In A Mess ( ) 1/13

CAN YOU TOP THIS? (2)
1411 ttl (13) , 11/18

COMEDY FAVORITES (6)
Reissues

1441 Pest from the West (I8V2) 9'3P

1442 Av Tank Av Gn '161 ....10/2?

1443 Static in the Attic (19).. 12/23

FOX AND CROW (8)
Technicolor

1701 Robin Hoodlum (7) 12/23

ONE-REEL SPECIAL (1)

1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (81

1501 Pickled Puss (6i^l 9/? 1/2?

1502 Lo, the Poor Buffal (6V2).ll/4

COLOR FAVORITES (8>
Reissues

1601 The Stork Takes a

Holiday (8) 9/9

1602 Swing Monkey Swing (8).. 10.14

1603 The Little Match

Girl (S'/2) H/25

1604 Glee Worms OV2) 12'16

1605 A Boy and His Dog (7) . . . 1/6

FILM NOVELTIES (8)

1901 Rhapsody on Ice (9) 12/23

VERA VAGUE LAFF TOURS (8)

1751 A Lass in Alarta (lQi/2) . .](!/?* 10/9

1752 Sitka Sue (10'/2) 1/20

WORLD OF SPORTS (12)

1801 Diving Champions (9V2) . . . 9/23 10/2

1802 Ao-obatic B"bics <9\A) 10/14 10/23

1803 Babe Didrickson. Queen

of Sports (10) 11/25

1S04 Flashing Fins ( ) 12/23

1805 Mrs. Golf ( ) 1/27

THRILLS CF MUSIC (12)

1951 Elliot Lawrence &

Orch (10' ,1 9/23 9/2~:

1952 Ray Eberle & Orch. (10).. 11/4

1953 Louis Prima & Orch. ( ). 12/16

1954 Buddy Rich & Orch. ( ). 1/20

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9) 9/2 10/2

1852 A Day at C.B.S. (9'/2) . . .10/7

1853 Stars to Remember (9i/2) . .11/18

1854 Hollywood Santa Claus

Lane ( ) 12/23

1855 A Rainy Day in

Hollywood ( ) 1/27

COMMUNITY SINGS (8)

1651 Baby Face (9) 9/1S 10.2

1652 My Happiness (10) 10/21

1653 It's Magic ( ) 12/23

5657 Christmas Carols (10'/2) . . .12/9

SERIALS

1120 Congo Bill (15 Chapters) .. .10/28

METRO-GOLDWYN-MAYE&

MGM CARTOONS (16)

W-31 Old Rockin' Cnair Tom (7). 9/18

W-32 Lucky Ducky (8) 10/9

W-33 Professor Tom (8) 10/30

W-34 The Cat That Hated

People (7) 11/20

PETE SMITH SPECIALTIES (10)

S-51 Why Is It? (7) 9/11 11/13

S-52 Piqskin Skill (8) 9/18 10. 23

S-53 Ice Aces (S) 11/6

GOLD MEDAL CARTOONS (Reissues) (4)

W-21 The Little Goldfish (8) 11/20

W-22 Fine Feathered Friends ( )

W-23 The Blue Danube ( )

W-24 Sufferin' Cats ( )

FITZPATRICK TRAVELTALKS (8)

T-ll Wanderino Through Wales (9). 10/16

T-12 Night Life in Chicago (9).. 11/27

THE PASSING PARADE (6)
K-71 The City of Little Men (10). 11/20

MGM SPECIALS (2 Reel) (4)

A-l Mighty Manhattan ( )

PARAMOUNT

PACEMAKERS

K8-1 ApDOintrnent With

Baby (11) 10/8

K8-2 Mr. drounniing Takes tm

Air (11) 12/3

NOVELTOOH

P«-l The Mite Makes Right (8)

P8-2 Hector's Hectic Life (7).... 11/19

P8-3 Old Shell Game (7) 12/17

SCREEN SONG
X8-1 Readin' 'Ritin' and

Rhythmetic (7) 10/8!

SPEAKING OF ANIMATJ

Y8-1 The Gnu Look (10) 10/SS

G. RICE SPOBTOGW?

R8-1 Hot Rod Speedsters (10)... 11/8

R8-2 Acrobatic lllini (10) 12/18

POPEY*

ES-1 Robin Hood-Winked (7) 11/18

E8-2 Symphony in Spinach ( )... 12/31

UNUSUAL OCCTIPAT*"- "

L8-1 The Glass Orchestra (10)... 11/26

POPULAR SClEJt'

J8-1 Solar Secrets (10) 12/24

REPUBLIC

SERIALS

891 Federal Agents vs.

Underworld, Inc. (12

Chapters) 1/29

RKO RATMO

THIS IS AMERICA (13)

93101 County Fair (18) 11/12

93102 Girls in White (17) 12/10

SPECIAL (2)

Football Headliners of
1948 ( ) 12/10

EDGAR KENNEDY tfci
10th Serlaa
93401 Contest Crazy (17) 10/1

LEON ERROL (•)

93701 Uninvited Blonde (18) 11/11

93702 Backstage Follies (17) 11/14

MY PAL (4)

93201 Pal's Return (18) 11/16 ...

f»el. Kb Title f - »

SCREENLi:-:Z:.3 !«)

94201 Jan August & His

Piano (8) 10/29

94202 Block Party (8) H/26

94203 It Pays to Be Ignorant («) 12/24

WALT DISNKY C«wr«««

94101 Pluto's Purchass (7) 7/9 ...»

94102 The Trial 01 uonaiu

Duck (7) '»

on 03 Catnap Pluto (6) SAS »/H

94104 Inferior Decorator (7) 0/17

94105 Pluto's Fledgling (7; i</i»

P4106 Soup's On (S) UvAB

Qat07 Three for Breakfast

94108 Mickey and the Seal (7)... 12/3

94109 Tea for Two-Hundred (7) . .12/24

SPORTSCOPHS 03)

94301 Texas R»dbearf (81...

94302 Frozen Fun (8) 10/22

94303 Athletic Stars (8) 11/19

RAY WHITLEY REVIVALS? (4)

93501 Keep Shooting (17) 9 AS

93502 Range Rhythm (16) 10/13 ...

035(13 Partus Capers (15) - " /10
93504 California or Bust (IS) . . .12/24

WALT DISNEY CB)
Reissues SeTi«s — 3
017m Gnofy and Wilbur (8) 1C/1

94702 Wynken, B'ynken and

Nod (C) 11/19

UNITED ARTISTS
LANTZ CAsrvms

Playful Pelican (7) 16/«

Dog Tax Dodgers (7) .11-/19

Wild & Woody (7) X8/31 ....

Scrappy Birthday (7) Sf/il

Drooler's Delight (7) 3/S8

UNIVERSAL-INTERNATIONAL
1948-49

TECHNICOLOR CARTUNES (13)

Rgissugs

4321 Pantry Panic (7) 11/22

4322 Hollywood Matador (7).... 12/13

4323 Mouse Trappers (7) 1/24

4324 Hams That Couldn't Be

Cured (7) 2/21

4325 The Screw Driver (7) 3/14

4326 Ace in the Hole (7) 4/4

4327 Goodbye, Mr. Moth (7) ... 5/2

4328 Jukebox Jamboree (7) 5/30

4329 The Loan Stranger (7) . . . 6/27

4330 Dizzy Acrobat (7) 7/25

4331 Dizzy Kitty (7) 8/22

4332 Cow Cow Boogie (7) 9/19

4333 The Screwball (7) 10/17

SING AND BE HAPPY SERIES (8)

4381 Choo Choo Swing (10).... 11/1

4382 The Year Around (10) 12/6

VARIETY VIEWS (8)

4341 Canada Calls (9) 10/1

NAME BAND MUSICALS (13)

4301 Rhythm Masters (15).... 12/8

4302 Lawrence Welk &

Orch. (15)

4303 Ted Weems & Orch. (15)

TECHNICOLOR SPORT REELS (8)

4361 Flight of the

Snowbirds ( )

4362 Thrills on Wheels ( )

4363 Sea Killers ( )

4364 Wanted— Joe Trout ( )

4365 Riding the Rogue ( )

TWO REEL SPECIALS (2)

4201 Cheating in Gambling ( )

ONE REEL SPECIAL
4203 Christmas Dream (11) 11/22 11/16

MUSICAL WESTERNS (8)

4351 Sun in the Sky ( )

4352 Cheyenne Cowboy ( )

WARNER BROS.

TECHNICOLOR SPECIAL! (Q
Reissues

5001 Sons of Liberty (20) 11/H t/M

r"n? Drums of India (20) .

5005 Sunday Roundup (20) 1/29

IOE McDOAKES COMEDIES (•)

5401 So You Want to Be in

Politics (10) 18/13 f/li

c,i02 Sn You Want to Be on tis«

Radio '10 ll/<

5403 So You Want to Be a

Baby Sitter (10) 1/8

MERRY MELODIES (It)

Hen House Henery (7)... 9/11

SPORTS PARADE (H)

55ni Jungle Man Killers (10). .11/6 9/1M

5502 Sportsmen of the Far

East (10) 12/18

ADVENTURE SPECIALS (I)

5801 Mysterious Ceylon (10)... 9/tS 1/11

5802 Bannister's Bantering

Babies (10) J' /11

5803 Circus Town (10) 1/15

FEATURETTES (8)

5101 Football Magic (20) Ml 9/lfl

51(1? Grandfather's FoIMm (21> " ~-

5103 Pie in the Eye (20) 1/8

SPORTS NEWS REVIEWS (S)
5601 Roaring Wheels (10) lP't »/M

5*02 Ski Devils (10) 1" "

5603 Swings and Serves (10) . . . 1/22

f

of

CHARLES E. 'CHICK' LEWIS. Editor and Publisher

PICTURES REVIEWED:

Ac! of Violence 21
Adventures of Don Juan 20
Angel on the Amazon
Blondie's Secret
Command Decision
Jungle Jim

Last of the Wild Horses
Loaded Pistols
Portrait From Life
Whiplash

Vol. 49 No. 2fj

DECEMBER 25, 1948

IN TWO SECTIONS — SECTION ONE

GOVERNMENT SUIT TO ENTER
NEW YEAR SEEKING DIVORCE

ARBITRATION PLAN WOULD
LIMIT EXHIBITOR DAMAGES

A WARNING FROM JACKSON TO
WISE MEN OF THE INDUSTRY

REGULAR FEATURES;

Advance Data Selling Iko Picture

National Newsreel Theatre Management

Regional Newsreel Shorts Booking Guide

Hollywood Newsreel Feature Booking Guide

Entered as second class matter February 20, 1940, at the Post Office at New York, N". Y., under the act of March J.
Published weekly by Showmen's Trade Review, Inc., 1501 Broadway, New York 18, N. Y.. U.S.A. 10 cents a copy, $2 a

Oh how the folks love
its thrills and romance!
In its first 150 engage-
ments it joins "Easter
Parade," "Cass Tim-
berlane," and "Green
Dolphin Street" among
M-G-M's ALL-TIME
GREAT !

M-G-M presents Alexandre Dumas' "THE THREE MUSKETEERS" Starring LANA TURNER • GENE KELLY • JUNE ALLYSON • VAN
HEFLIN • ANGELA LANSBURY • FRANK MORGAN • VINCENT PRICE • KEENAN WYNN • JOHN SUTTON • GIG YOUNG
ROBERT COOTE • Color by TECHNICOLOR • Screen Play by Robert Ardrey • Directed by GEORGE SIDNEY • Produced by PANDRO
S. BERMAN • A Metro-Goldwyn-Mayer Picture.

>C1B 17 3132 .,0)

LA

SOCK!

The Biggest Musical
is sensational at Radio
City Music Hall. From
the company that gives
the industry its top
musicals now comes a
new bonanza to ring
in a bright New Year
across the nation!

M-G-M presents "WORDS AND MUSIC" Starring JUNE ALLYSON • PERRY COMO • JUDY GARLAND • LENA HORNE • GENE KELLY
MICKEY ROONEY • ANN SOTHERN • With Tom Drake • Cyd Charisse • Betty Garrett • Janet Leigh • Marshall Thompson • Mel Torme • Vera-Ellen
Color by TECHNICOLOR • Based on the Lives and Music of Richard Rodgers and Lorenz Hart • Screen Play by Fred Finklehoffe • Story by
Guy Bolton and Jean Holloway • Adaptation by Ben Feiner, Jr. • Musical Numbers by Robert Alton • Directed by NORMAN TAUROG • Produced
by ARTHUR FREED • A Metro-Goldwyn-Mayer Picture.

... Tie SEASON S BES1

THE RETURN OF OCTOBER IS

ONE OF THE SURPRISE BOXOFFICE
PICTURES OF THE YEAR!

\fLoev*'s State •

Artists .
^""Senate . • .
\p Hippodrome .
<^/Loew's . • •
Lafayette • •

LOUISVILLE

INDIANAPOLIS

CHICAGO

SPRINGFIELD, ILL.

BALTIMORE

COLUMBUS

BUFFALO

COLUMBIA PICTURES presents

LENN FOR

TERRY MOORE

Return ^October

.Albert SHARPE -James GLEASON-Dame May WHITTY- Henry O'NEILL

^^^^^^HH Screenplay by Melvin Frank and Norman Panama

COLOR BY Story by Connie lee and Karen DeWoll

H Directed by JOSEPH H. LEWIS • Produced by RUDOLPH MATE"

f _ ■. COLOR BY

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orft\^.^ ^vU^^^Tdict Terry Moore w/l/ 0e 0~

SHOWMEN'S TRADE REVIEW, December 25, 1948

J

w

Peace On Earth

Peace on Earth seems a remote possibility this Christ-
mas Season. But Peace in Our Industry could be a reality
if the warring factions within it were to sit around the
table determined to work out their problems and dif-
ferences.

Not that honest efforts to effect such a get-together
have not been tried. No indeed! But there's always a fac-
tion, it seems, that draws away immediately the proceed-
ings reach the brass-tacks stage. Why? We don't know
and, to the extent that we can point to no evidence to
the contrary, we acquiesce in the oft-repeated charge
that these factions are more interested in strife than har-
mony because the former provides a more suitable atmos-
phere for the purposes of wholly selfish policies and agi-
tations.

It does seem a great shame that the industry as a whole
must suffer for the dissenting minority. Don't misunder-
stand. We hold no brief for any of the various factions.
All have been guilty of mistakes. And this goes for dis-
tribution and exhibition alike.

We have seen examples where the exhibitors have
fought against changes which later proved to be bene-
ficial. We even know some exhibitors who battled against
percentage tooth and nail, yet today these same men will
accept no other formula for buying.

In distribution, the companies have tried for years to
force sales policies on a national scale regardless of the
differentials in the types of theatres being sold. The end
result has been too great an advantage for one group
and too tough a deal for some others.

Perhaps if King Solomon were alive he could perform
the miracle of working out a sales policy that would be
fair to all concerned. But we doubt it. He too would run
afoul of the red tape and rigid adherence to precedent
that have hamstrung efforts to iron out the differences.

But those differences can be worked out if tackled on
the local level. Any attempt to set up national rules or
policies is doomed to failure even before they are tried.
But on the local level the chances for success are un-
limited. True, it would take a lot of effort to bring this
about but the sum total in the end would make it well
worth while.

Will theatre divorcement make for a better existence
for the independent? From all current indications a
break-up of national circuits will result in the creation
of equally powerful combines with possible tendencies
more dangerous to the independent than anything that
exists today. It would substitute one big circuit for
another even though the new circuit would be without
direct affiliation with any of the distributors.

What the average independent needs is the oppor-

tunity of buying his product on a basis that will permit
him to earn a fair profit on his theatre investment. If
he can do that he will be a lot better off than he is
now. We cannot see how divorcement will bring this
about. Can you?

The 1948 Lead ers

Part Two of this week's issue is our annual (the
eleventh), Leaders of the Motion Picture Industry.

Once again the exhibitor speaks his own mind and
selects the pictures that did the biggest business at the
nation's box-offices and the stars who added magnetism
to the ticket windows.

Of equal interest and importance are the results of
the industry questions that are part of our annual sur-
vey. Here again the results speak for themselves because
it is only Mr. and Mrs. Exhibitor who are expressing
their opinions.

We believe and sincerely hope you will find this year's
Leaders an interesting and important source of informa-
tion about pictures, personalities and problems of the
industry.

Proposal for Arbitration

Among proposals that are likely to be placed before
the Expediting Court in the anti-trust case is an arbitra-
tion plan which is reported in the news section of this
issue.

The plan should be carefully studied by all exhibitors,
and we urge that you read the news story in which its
general outlines, as presently written, are reported.

The S

eason s

Greeti

ngs

As is our custom, we take this means of extending to
our subscribers, advertisers and all members of our in-
dustry the sincere and heartfelt wish for a Merry Christ-
mas and a Happy, Healthy and Prosperous New Year.
All members of the STR staff at home or abroad join
with us in extending these Holiday Greetings.

And with these good wishes go our hope for peace on
earth and peace in our great industry. This business has
been good to the great majority of those who are part of
it and their stake in it should prompt them to work for
a bigger and better industry with a minimum of friction
in all its branches.

—CHICK LEWIS

WHAT'S NEWS

In the Film Industry This Week

Exhibition

A plan to arbitrate industry trade practices
which would limit the damages exhibitors

could collect on run and conditioning cases
and would provide no awards at all for clear-
ance injuries, may be submitted to the three-
judge federal statutory court in New York
shortly. The plan to date is said to have the
approval of three of the Big 4, with a possi-
bility that the fourth will come in also, and
the opposition of all three of the Little 3
(P. 9).

Possibility of an entire army of new ex-
hibitor corporations, to spring out of dis-
solved joint ownerships with the Big 4 dis-
tributors in the anti-trust suit, loomed this
week. The Big 4 in court is beginning to
agree with the Government on what forbid-
den joint ownerships are and are advancing
separation plans which would allow them to
get out from under.

United Artists Theatres Circuit is among
those which will do a bit of divesting on its

holdings with majors and conferences were
to be held in New York shortly to cover the
split of eight theatre partnerships which this
company has covering four houses in Balti-
more, two in Columbus, one in Pittsburgh
and one in New York.

The Sons of Liberty Boycott League has
called off its ban on British pictures since it

understands that the money made from Brit-
ish films in America does not go to Britain
but stays in the pocket of fellow American
film distributors.

New York children and young love which
seem to like to walk in the rougher elements

had a wonderful time last Sunday when the
snow came down in dancing flakes and the
arches of St. Patrick's Cathedral on Fifth
Avenue were decorated with white. But box-
offices didn't like it. Business was off in some
places as high as 70 per cent as the motion
picture audiences stayed home by the radiator
and cussed the janitor if said radiator didn't
give off sufficient warmth.

Distribution

Allied Artists has set March 15 for the na-
tional release date of its British picture, "My

Brother Jonathan." Alfred Crown, foreign
sales manager for Sam Goldwyn is now a
Sam Goldwyn vice-president. David Coplan
has quit as United Artists British chief.

Litigation

The long-lived Government anti-trust suit
was ready to move into the New Year this

week with the three-judge statutory court
fixing March 30 as the date when it would
resume the trial. The case, which has lum-
bered over the years with all the impressive
speed of a turtle suffering from ingrown toe

nails, suddenly sprinted for the finish line
when in two days all lawyers for all parties
got through wnat they had to say, which,
treed of its oratorical eloquence ana legal re-
spect tor the precise phrase boils down to:

Big 4 — Reforms in the motion picture in-
dustry have been so great that there is now
a free, competitive field which makes it un-
necessary for the judges even to think of the
subject of divorce or divestiture.

.Little 6 — We want a separate decree. Pos-
sibly tne court won't rind it necessary to en-
join us at all as long as we stay in distribu-
tion and out of exhiDition.

ihe government — the Big 4 isn't arguing
the issues; power is still extant; divorce and
divestiture are needed. (P. 9.)

Out in Ambridge, Pa. Harry Norman Ball,
who runs the Penn Theatre, is due to get

hrst-run pictures as Federal Judge K. M. Gib-
son has ordered distributor defendants to
furnish him with pictures. In Pittsburgh, a
whole flock of distributors are being sued
under the anti-trust laws for something like
$lys,000 damages by R. C. and Sam C. Na-
vari. Charge: Withholding product.

Out in Oklahoma City Griffith Circuit at-
torneys told the federal court that nothing

the Government had introduced as evidence
"justified divestiture" and the court recessed
to Jan. 24.

And part of what all this legal business is
costing tne industry may be gathered from

the major companies' (United Artists ex-
cepted) report to the Securities Exchange
Commission. The Commission heard that
legai tees during the past year amounted to
$1,378,634 and this included only legal fees
which amounted to over $20,000!

General

Three hundred members of the National
Board of Review's committee which looks at

all pictures selected "Hamlet" as the first of
its 10 best. The smaller committee of the
National Board, which looks at exceptional
films, didn't concur and picked the Italian
feature "Paisan," relegating "Hamlet" to
fifth place.

Publicly reported cash dividends for the
motion picture companies during November

totaled $224,000, the Department of Com-
merce reported. This is slightly more than
last November's $217,000, and under the $2,-
700,000 paid in October, 1948, but Commerce
Department officials pointed out that Novem-
ber and February are generally the lowest
dividend months.

However, the three months ending in No-
vember saw dividends amounting to $10,402,-
000 compared to $13,387,000 for the similar
quarter in 1947. Technicolor has announced
a 50-cent dividend on its common, payable
Dec. 31.

SHOWMEN'S TRADE REVIEW, December 25, 1948

Lester Cole Wins
MGM Ouster Suit

MGM reportedly was undecided this week as
to whether it would appeal the decision ren-
dered against it by Federal Judge Leon Yank-
wich which ordered the studio to reinstate
Screen Writer Lester Cole to his $1,350 job and
pay him $75,000 in back salary.

Judge Yankwich's order followed a jury ver-
dict in favor of Cole, who had sued MGM over
suspension in accordance with an agreement
made by members of the Motion Picture Asso-
ciation's Association of Motion Picture Pro-
ducers to discharge anyone who refused to
answer a Congressional committee query. Cole
was suspended Dec. 2, 1947.

In his decision, Judge Yankwich declared
that employers "have a right to adopt any
policy they choose as long as they don't violate
the law" but that they could not suspend on
grounds which were "not in the minds of the
parties at the time the contract was written."

The judge, who described MPAA President
Eric Johnston as "dogmatic, doctrinaiere," de-
clared that MGM Studio Chief Louis B. Mayer
"very forcibly impressed upon the jury that as
far as he was concerned, he would stand by his
contracts."

To the Defense

Judge Yankwich's comment on Johnston
brought defenses from 20th-Fox President Spy-
ros Skouras and RKO's Ned Depinet, the latter
of whom declared RKO had not fired Edward
Dmytryk and Adrian Scott because of the
MPAA president but only after the directors
had reviewed the facts.

(A poll of exhibitors by Showmen's Trade
Review for its current Leader's Issue shows
that only nine per cent of exhibitors polled found
the Hollywood Red quiz had any ill effect on
audiences.)

Loew's Seeks to Extend
Sliding Scale — Rodgers

Loew's will seek to extend, rather than limit,
the sliding-scale plan introduced about 10 years
ago, in the sale of MGM pictures, Distribution
Vice-President William F. Rodgers told the
trade press in New York last Friday.

The statement on sales policy took precedence
over other subjects Rodgers discussed at one of
his periodic gatherings with the trade press and
it was made, he said, because of various reports
which resulted in questions as to whether his
company was preparing to abandon the sliding-
scale in favor of straight percentage.

Forthcoming product and preparations for
the year-long celebration in 1949 of MGM's
Silver Anniversary, were among the other topics
discussed. The company next year will aim at
a wider circulation of its pictures than at any
time in its history, Rodgers said, issuing the
following formal statement :

"Reports to the contrary notwithstanding, Loew's
Incorporated has not abandoned the sliding scale policy
as a basis of rental terms for the use of MGM product.
As a policy it has been considered by us and thousands
of our customers to be eminently fair.

"Having faith in our product and the future of this
business we intend to aggressively solicit even a greater
number of our customers to play even a greater number
of our pictures on this proven method of fair merchan-
dising.

"We have not adopted a policy of specific percentage
terms except where we are unable to mutually agree
upon a basis to govern a sliding scale arrangement.

"Loew's Incorporated has not changed its sales poli-
cies except that we are prepared to even expand, if
necessary, our existing policy of special consideration
for some small operations who find it difficult and some-
times impractical to play our pictures at the present
time on a participating arrangement."

INDEX TO DEPARTMENTS

Advance Data ■'■ 37

Box-Office Slants ./. 20

Feature Booking Guide...../: 31

Feature Guide Title Index / 31

Hollywood \. ■/■ ^8

Newsreel Synopses 24

Regional Newsreel 22

Selling the Picture 14

Shorts Booking Guide 38

Theatre Management 19

SHOWMEN'S TRADE REVIEW, Title and Trade Mark Registered U. S. Patent Office. Published
every Friday by Showmen's Trade Review, Inc., 1501 Broadway, New, York 18, N. Y. Telephone,
LOngacre 3-012] Charles E. 'Chick' Lewis. Editor and nublisher ; Tom Kennedy, Executive Editor;
Ralph Cokain, Managing Editor ; Merlin C. Lewis, Film Adverting Manager ; Harold Rendall,
Equipment Advertising Manager. West Coast Office, 6777 Hollywood Boulevard, Hollywood 28,
California; Telephone, HOllywood 2055; Ann Lewis, manager. London Representative, Jock MacGregor,
16 Leinster Mews, London W.2 ; Telephone, AMBassador 3601. Member Audit Bureau of Circulations,
Member Associated Business Papers. All contents copyright IW8 by Showmen's Trade Review, Inc.
Address all correspondence to the New York office. Subscription rates: $2.00 per year in the United
State* and Canada; Foreign, $5.00; Single copies, ten cents.

SHOWMEN'S TRADE REVIEW, December 25, 1948

9

Gov't Suit Over to New Year

By Way of Explanation

Proposed Arbitration Plan Ready-
By BILL SPECHT (News Editor)

Big 4 Argue Divorce,
Divestiture Not Needed;
Little 3 Ask Own Decree

With two of the Big 4 defendants — Para-
mount and 20th Century-Fox — apparently ready
to make concessions in an effort to avoid
total divestiture and divorce, the Government
anti-trust suit adjourned in New York Tuesday
to run over into the New Year when it will be
resumed on March 30.

The two-day hearing, which moved with re-
markable speed for the law, saw the Little 3
at odds with the Big 4, with the smaller group
— comprising Columbia, Universal and United
Artists — out for a separate decree or no decree
at all. It saw the Big 4 — Paramount, 20th-Fox,
Warner Bros, and Loew's (MGM) — all em-
phasizing the point that changes in sales pro-
cedure and opening up of markets, made further
action by the three-judge federal statutory court
on divorce and divestiture unnecessary.

Don't Agree

All of which brought the Government on its
feet, in the person of slow-talking, six-foot
Robert L. Wright, special assistant to the At-
torney General, to insist upon this very divorce
and divestiture and declare that the arguments
advanced by the defendants did not touch upon
the points at issue. These points, he said, were
whether the Big 4, upon which he centered most
of his argument, still had power enough through
their integrated theatre holdings to dominate
the field and prevent free competition.

The three judges— Circuit Court of Appeals
Judge Augustus N. Hand, Federal Judges Henry
L. Goddard and Alfred Coxe — adjourned the
hearing, setting March 30 to resume oral argu-
ments and fixing Jan. 13 as the date for the
defendants to present their findings of facts and
posed new decrees. The Government will pre-
sent its papers on March L

Agrees

Twentieth Century-Fox came through with
the first of several agreements to divest itself of
joint ownerships. In a stipulation agreed upon
with the Government and made an order by the
court Monday afternoon, it agreed that its Na-
tional Theatres should from one day within the
time the court approved the order :

1) Terminate joint ownerships in Rubidoux
Theatre Corporation ; Sacramento Theatres,
Inc. ; Principal Theatres, Inc. ; Fox Western
Montana Theatre Corporation; Theatres Hold-
ing Company ; San Luis Obispo Theatres, Inc. ;
either by selling to a non-defendant or by di-
viding assets. However, National is limited
(Continued on Page 11)

Agin All Auditing

The board of directors of Allied-
Independent Theatre Owners of Iowa
and Nebraska, Des Moines reports, unan-
imously adopted a resolution urging all
members to resist any and all attempts
by film companies to demand auditing.
The resolution declares that recent court
decisions have held illegal the contracts
the distributors are now attempting to
audit and that they will not therefore be
recognized by any court in the country.

The Big 4 were reportedly ready this week
to submit a plan in the Government anti-
trust suit which would provide arbitration for
runs, conditioning and clearance but would
limit the damages an exhibitor could collect
on the first two, provide no damages for
clearance injuries, and prevent an exhibitor
submitting to arbitration from seeking re-
dress in a law court.

The plan, said in the main to be the work
of Warner Bros. Attorney Joseph Proskauer,
also raised doubts in some circles as to
whether it would not open the door for a
type of competitive bidding. It may be re-
vised further before submission to the three-
judge federal statutory court hearing the case.

The clause which would prevent an exhibi-
tor submitting to arbitration from going to
court, is one that may cause some disagree-
ment in exhibitor and trade circles generally.
It reads:

"Any exhibitor shall be free to avail him-
self of the right (1) to institute arbitration
proceedings or (2) to pursue remedies at law
or equity, but his election of one remedy or
the other as to a particular controversy shall

The drain on motion picture company treas-
uries from legal problems was highlighted
dramatically in Washington this week by the
revelation that all major distributors but United
Artists had spent $1,378,634 in legal fees dur-
ing the last full year.

This report, made to the Securities Exchange
Commission ain't all, either, brother, for it
only includes the total payments of over $20,000
to a single firm and doesn't go in for the
chicken feed, legally speaking.

Columbia was the only company to report
any 1948 payments, with figures covering the
year ended in June. It reported $158,000 in pay-
ments to two law firms — $88,600 to Schwartz &
Frohlich and $70,000 to Mitchell, Silberberg &
Knupp.

In the calendar year 1947, RKO paid $170,000
to Donovan, Leisure, Newton, Lombard and
Irvine. Twentieth Century-Fox paid $209,000 to
Dwight, Harris, Koegel and Kaskie, $50,000 of
which was for special services in connection
with the Government case. Fox also paid
$96,390 to Sargoy & Stein.

Paramount paid Thacher & Bartlett $200,000,
and O'Melveny & Myers. Universale total fees
amounted to $216,000 for the year ended Nov. 1,
1947— $24,000 to Julian T. Abeles ; $27,000 to
Chadbourne, Hunt, Jaeckel & Brown; $25,000
to Thomas Turner Cooke; $35,000 to Gardner,
Morrison & Rogers ; $25,000 to Levinson &
Armstrong ; $30,000 to Loeb & Loeb ; and $50,-
000 to Olvany, Eisner & Donnelly.

Loew's reported payments of $149,265 for the
year ended Aug. 30, 1947— $57,564 to Alvord &
Alvord; $44,768 to Loeb & Loeb; $26,133 to

be final."

The Supreme Court, when ruling on parts
of this suit last May had suggested arbitration
as an "auxiliary procedure" and had stated
that it should not deprive anyone from going
into court under the decree.

Some lawyers take it that the high court
did not mean that an exhibitor dissatisfied
with arbitration could then sue, and if it
had, such proceeding would ruin the value
of arbitration.

What the high court meant will probably
have to be determined.

The proposed plan provided arbitration for:

1) RUNS — Any exhibitor applying to a dis-
tributor for a run, if refused, may apply for
arbitration if he does so within 30 days of the
period the distributor has refused him the
run. The arbitrator, if he finds for the com-
plaining exhibitor, may order that the run be
offered him in the future by negotiation in
which his competitor may be invited. He
may further, if he sees fit, award the exhibi-
tor damages of not less than $100 nor more
than $5,000. Further damages from $100
(Continued on Page 10)

George W. Cohen ; and $20,800 to Oscar Cum-
mins.

Warner's fees for the same period amounted
to $149,265— Freston & Files receiving $67,600 ;
Proskauer, Rose, Goetz & Mendelsohn $50,000;
and Baker, Selby & Ravenel $28,200.

2 Harrisburg Theatres
Entertain Orphans

Two of the downtown theatres of Harrisburg,
Pa., gave Christmas Cheer parties for the city's
orphans. The State continued its 28-year-old
policy of the Fabian-Wilbur and Vincent cir-
cuits with a party for 300 youngsters from or-
phanages and underprivileged groups at a morn-
ing show on Friday (Dec. 24) in conjunction
with Franklin Moore, owner-manager of the
Penn Harris Hotel. Following the show, the
children were invited to a Christmas dinner
at the hotel where they were entertained by
popular Harrisburg musicians and comedians.

The Senate Theatre, in association with the
Moose and Elks lodges, gave a morning show
for several hundred orphans on Friday, the
theatre contributing a full program of cartoons,
and the lodges providing gifts for each child.

Extend Guild Contract

Contract between the Screen Actors Guild
and the Artists Managers Guild, due to expire
Jan. 1, has been extended by mutual consent
till May 1, 1949.

Lawyers7 Take is $1,378,634
And That Ain't All, Brother

10

SHOWMEN'S TRADE REVIEW, December 25, 1948

By Way of Explanation

(Continued from Page 9)

up to $5,000 may be awarded if the arbitrator
later ascertains upon exhibitor complaint, that
the distributor is not acting in good faith along
the lines laid down by the arbitrator.

2) CONDITIONING— If an exhibitor signs
a license to buy pictures and has been compelled
to buy one picture in order to get another, he
may appeal for arbitration within a specified
time. The arbitrator may set aside the deal and
award the exhibitor damages up to $500. If an
exhiUitor who has not signed a contract com-
plains that he has been told he must buy one
picture to get another, the arbitrator may award
$250 damages.

3) CLEARANCE — Claims for revised clear-
ance may be arbitrated and the clearance changed
in accordance with the arbitrator's findings, but
no damages are recoverable for any business loss
suffered because of clearance. The clearance
may also be modified in the light of future de-
velopments.

Essential

The plan points out that reasonable clearance
is "essential to the distribution and exhibition
of motion pictures ; that a distributor may grant
its licensee such clearance as is reasonably nec-
essary to protect its license in the enjoyment
of the run licensed, and that clearance may not
be granted between theatres not in substantial
competition. . . ."

To determine what is unreasonable clearance,
the arbitrator is given the following rules :

a) Character, location, size, policy of theatres
— giveaways, double (features, cut-rate tickets,
etc. ; b) Rental terms — ". . . the revenues de-
rived by the distributor defendant from such
theatres"; c) extent of competition between
theatres ; d) "all other business considerations
except that the arbitrator shall disregard the
fact that a theatre involved is affiliated with a
distributor or with a circuit of theatres. In each
proceeding the burden of proof shall be upon
the distributor who granted the clearance com-
plained against."

That the plan might make mandatory a type
of competitive bidding upon those submitting
to arbitration on run was debatable. But the
clause referring to this reads :

"If the arbitrator finds in favor of the com-
plainant, he shall make an award directing the
distributor thereafter in good faith to afford the
complainant as well as the competitor an oppor-
tunity to negotiate for such run of any feature
thereafter released by the distributor for exhi-
bition or such run for which they desire to ne-
gotiate.

"In such negotiations the distributor shall
disregard any offer made by a defendant" or any
other would-be buyer, ". . . which offer appears
not to have been made in good faith for the
purpose of promoting the sound business opera-
tion of the theatre involved, but appears to have
been made primarily for the purpose of depriv-
ing a competing theatre of the opportunity to
exhibit the feature run in question."

Consider Factors

The arbitrators are instructed throughout to
consider all "relevant business factors" in the
questions before them.

What the eventual fate of the plan will be
is not known until the court considers it. How-
ever, indications at present are that it will be
vigorously fought by the Little 3 defendants —
Columbia, Universal and United Artists.

Columbia has already declared itself against
the plan ; Universal and United Artists have
agreed to consider it, but did not seem to be en-
thusiastic. One element against it as far as
some distributors are concerned was brought
out when Universal inquired the cost of such
arbitration. Past bills formerly maintaining
the tribunals of the American Arbitration Asso-
ciation during a one-year period were said to
be $380,000, an amount which had been shared
by Paramount, Warner Bros., RKO, Loew's
(MGM), and 20th Century-Fox since the Little
3 never subscribed to arbitration.

In addition there was the cost of sending dis-
tributor lawyers around the country to attend
the hearings. Exhibitors also have mentioned,
but never proved, that the eventual costs of such
boards were written into their film rentals.

National Boaid Picks
'Hamlet' to Head 10 Best

Three hundred members of the National Board
of Review's committee selected "Hamlet" as first
of its 10 best pictures of the year Wednesday.
The smaller committee on exceptional films,
which reviews with a view to quality only, se-
lected the Italian feature, "Paisan," to head its
10 best, but included "Hamlet" as sixth.

Others of the 10, selected by the 300, in the
order named are : "The Search," "Sitting Pret-
ty," "Gentleman's Agreement," "Johnny Be-
linda," "Joan of Arc," "I Remember Mama,"
"The Red Shoes," "The Snake Pit."

Other nine picked by the exceptional films
committee are : "Day of Wrath," "The Search,"
"Treasure of the Sierra Madre," "Louisiana
Story," "Hamlet," "The Snake Pit," "Johnny
Belinda," "Joan of Arc," "The Red Shoes."

"Paisan's" Roberto Rosselini was selected as
best director ; Olivia deHavilland in "The Snake
Pit" as best actress ; Walter Huston in "Treas-
ure of Sierra Madre" as best actor and John
Huston as best screen writer for "Treasure of
Sierra Madre."

'Gentleman's Agreement'
Tops Film Daily Poll

Twentieth Century-Fox's "Gentleman's Agree-
ment" heads the list of 1948's 10 best pictures
selected annually by the critics of the nation
for The Film Daily, motion picture trade pub-
lication. The poll is conducted among reviewers
of newspapers, magazines, syndicates, wire serv-
ices and radio stations.

Others selected, in the order named, are :
Warner Bros. "Johnny Belinda," RKO's "I
Remember Mama," Warner Bros. "Treasure of
Sierra Madre," Universal-International's J. Ar-
thur Rank picture of "Hamlet," U.-I.'s "The
Naked City," 20th-Fox's "Sitting Pretty,"
MGM's 'Liberty Production, "State of the
Union," 20th-Fox's "Call Northside 777," and
RKO's Samuel Goldwyn oicture, "The Bishop's
Wife."

C. Aubrey Smith Dead

Eighty-five-year-old Sir Charles Aubrey
Smith, stage and screen star, died in
Hollywood Monday after a brief illness.
Surviving are his widow, Isabel Mary
Wood Smith; a daughter, Mrs. Robert
Cobb, and two grandchildren.

S. CHARLES EINFELD, who Thursday
was elected vice-president in charge of adver-
tising and publicity for 20th Century-Fox by
the directors of that organization. This
marks the first time that 20th-Fox has elected
its ad and publicity chief to a vice-presidency.
Einfeld is a former president of Enterprise,
and was at one time a vice-president for First
National and a vice-president in charge of
advsrtising and publicity for Warner Bros."

M & P Theatre Split
Set for January 1

Split of the Mullins and Pinanski M. & P.
Theatres — a Paramount partner — into two units,
one to be headed by Sam Pinanski, the other by
Marty Mullins, is definitely set for Jan. 1, Boston
sources reported Tuesday.

Mullins will take over under the name of
New England Theatres, Inc., and will have
among other houses the 4,371-seater Metro-
politan, largest house in the Boston area, along
with the Paramount, Fenway and others in the
Boston area, making a total of some 43 houses.

Pinanski, who originally had the Netoco The-
atres, will take over another unit as American
Theatres Corporation. He will rename the pres-
ent Olympia as the Pilgrim and make it his
key house. The Esquire, in the Back Bay dis-
trict, will also become a first-run theatre opened
permanently. Hitherto it has been closed ex-
cepting for roadshows. Pinanski will headquarter
in the Pray Building next to the present
Olympia and is expected to have a chain of
60 houses.

Paul Levy, publicity chief at the Metropoli-
tan, may join forces with the Pinanski group
while Jack Shaef, publicist for the Paramount
and the Fenway, may stay with Mullins.

W. R. Frank to Sell
Theatre Interests

Exhibitor W. R. Frank of Minnesota this
week told Showmen's Trade Review in Holly-
wood that he planned to sell his share in 19
theatres of the Frank- Woempner circuit.

Frank, who left Hollywood for St. Paul to
consummate the deal, and who is producing
"The Great Dan Patch" for United Artists re-
lease, declared he was selling to devote more
time to production. However, he added, he is
iroing to retain his interests in several midwest-
ern drive-ins and plans to build several more.

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rson Welles combines his talents as producer, director and actor to bring to
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Musical Score by JACQUES IBERT Conducted by EFREM KURTZ

Associate Producer RICHARD WILSON

A REPUBLIC PICTURE

JEANETTE NOLAN
as Lady Macbeth

SHOWMEN'S TRADE REVIEW, December 25, 1948

11

Big 4 Against
Divorce; Gov't

(Continued from Page 9)
to court approval on any theatres it may acquire
through such division of assets.

2) Terminate joint ownerships either by sell-
ing to a non-defendant or split the assets of the
following : Arnheim Theatres, Inc. ; Broadway
Theatre Company; West Coast- Santa Ana The-
atres Corporation; Fullerton Building Corpora-
tion; West Coast Wilmington Company; Valley
Theatres Corporation; Muscatine Amusement
Company; West Coast-Compton Theatre Cor-
poration. National is allowed to retain or ac-
quire one theatre in each community where
these corporations operate, excepting in Arn-
heim and Fullerton, Calif., where it may acquire
a theatre in one of the towns but not in both.

Give and Take

3) Dispose of its interest in United West
Coast Theatres either by selling to a non-de-
fendant or by terminating the joint ownership
by splitting and allowing each member stock-
holder to regain the houses he contributed to
the operation. Further terminate the agree-
ment with Grauman's Greater Hollywood The-
atres, where by giving up the Hollywood Egyp-
tian, National may retain the Hollywood Chi-
nese.

4) Terminate by the same methods as here-
tofore described stock interests in Golden States
Theatres and T & D, Jr., Enterprise, Inc., re-
taining certain theatres subject to court ap-
proval.

5) Terminate joint ownership with Fresno
Theatres, allowing National, which owns 90
per cent of the Fresno to acquire the other 10
per cent and keep the house, provided it relin-
quishes another house in Fresno. Also National,
which owns 81 per cent of Golden State may
buy the other 19 per cent provided it sells one
theatre each in Hanford and Visalia, Calif.

6) Terminate its interests in Cascade Theatres
either through selling to a non-defendant or by
rearranging ownership so that the theatres in
the chain revert to the individual stockholders.

7 ) Not dispose of its interests in Fox Salinas,
Gateway, Marstrand, Transbay, Pico, West
Coast Hollywood, Carlton-Rivoli Theatres Cor-
poration.

8) Agree that full and free competition shall
be permitted the new companies arising out
of these dissolutions and that nothing in the
stipulation covering this subject shall hinder
the final court decision in the case.

Warner Bros, stipulated it would divest itself
of ownership within one year from the order's
signature of all interests in the Harald Theatre
Company, consisting of one theatre ; the Mt.
Oliver Theatre Company, 2 houses ; the Mac-
Arthur Theatre and the W. F. Theatre Com-
pany, 1 house. It further agreed : To retain in-
terests in not more than 2 to 5 houses in Re-
gent-State Corporation, or not more than 8 of
11 houses in Atlantic Theatres with not more
than one theatre in any location, excepting
Bridgetown where Warner may retain two
houses provided that the other theatre is a
first-run house. It may buy RKO's interest
in the Cleveland Allen.

Loew's Agrees

Loew's had previously stipulated it would dis-
pose of the Lee at Richmond, the Rhodessa, a
house in West Reading, the New York Cri-
terion and that it would split houses held with
United Artists Circuit in Penn-Federal. The

Divestiture,
Adamant

Government agreed that Loew's might retain
the White Plains, Long Island, State, and in-
terests in the Toledo Operating Company and
the Valentine Theatres, since the partners were
not potential exhibitors.

No Need

For the most part the Big 4 tried to show
that by reform since the original decree had
been issued, competition had been restored and
that the judges did not have to enter the sub-
ject of divorce and divestiture.

Paramount Attorney A. C. Bickford led off
with this argument declaring that present con-
ditions "show that the Government's" argu-
ments are "obsolete . . . and the present decree
is adequate" in view of "the important conces-
sions that Paramount is willing to make."

These concessions, he said, in addition to Par-
amount's changes in the sales field, were that
out of approximately 500 joint ownerships ob-
jected to by the Government, Paramount was
willing to divest so that it would probably come
out of the action with about 300 houses.

To Drop Circuit

Bickford told the court that Paramount had
agreed to get out of the Butterfield circuit, of
which it owns one-third, by Nov. 9, and that it
would split with Loew's in Buffalo on Feb. 28,
keeping five houses while Loew's would retain
"seven or eight."

He declared that Paramount had lost 106
houses in the past two years through termina-
tion of leases and the like.

This program, he told the court, coupled with
revised distribution prices, changed runs in in-
numerable situations and changed clearance
made unnecessary "complete divorcement."

He cited the Paramount-Richards Theatres
in the Gulf States, stating that Paramount in
this instance might want to buy the circuit or
part of it. (According to details on this pro-
posed plan, published in Showmen's Trade
Review for May 10, 1947, Paramount would
only take over the big cities of the Paramount-
Richards chain and another corporation would
take over the smaller cities.)

Twentieth Century-Fox's John Caskey told
the Court it had agreed with the Government to
terminate joint ownerships of 28 or 29 compa-
nies but asked that the Evergreen Circuit, by
virtue of the fact that Partner Frank L. New-
man was subject to retirement shortly, not be
considered as a joint ownership. Caskey also
offered to extend competition in Evergreen towns
where it was already extant.

James F. Byrnes, another 20th-Fox counsel,
termed competitive bidding a fair method of
doing business and pointed further to an exten-
sion of the principle of "competitive negotia-
tions" by which he said independents had been
able to procure more product.

Frohlich Takes Over

In the later part of Monday afternoon Co-
lumbia's Lou Frohlich took over for the Little
3. Frohlich labored the point that trade prac-
tices to which the Government objected had
been found by the Supreme Court to be "dis-
criminatory" and not "illegal" in themselves.

He argued that admission prices should be
permitted in contracts for the express purpose
of determining revenue and not to compel ex-
hibitors to charge a specified admission. He

Clean Laughs

Good clean laughs politely disturbed
the calm of the federal statutory court
in New York Tuesday when two of the
defendant lawyers were holding up Spe-
cial Assistant Attorney General Robert
L. Wright's summation with their re-
marks.

Warners' Joseph Proskauer had just
referred to Loew's John W. Davies as
being a disciple of multiple briefs. "I
know him from his cumbersomeness,"
said Proskauer.

"The remarks of Judge Proskauer,"
retorted Davis pleasantly, "are activated
by jealousy."

"I know of no man of whom I could
be more justly jealous," said Proskauer
politely.

At this point the waiting Wright re-
marked: "I don't like to interrupt this."
And both court and audience laughed.

argued further that uniformity of clearance
was a trade necessity rather than evidence of
conspiracy. To make this point he introduced
a letter from an exhibitor who offered to take
a longer clearance provided it could be uniform
and not subject him to the confusion of differ-
ent clearances among different companies. He
put in a word for roadshows and argued against
the Government's new Paragraph 10 on trade
practices.

Ruinous Litigation

"We are being pursued," he told the court
about this paragraph, "by ruinous litigation by
these so-called little defendants who came down
here and pleaded and wept that they were being
discriminated against." He told the court
that there were many such suits all of which
would find whatever decree this court issued
thrown "in the face of a jury" to win a case.

Frohlich placed Columbia's General Sales
Manager Abraham Montague on the stand to
testify to the' effect certain trade practices would
have upon his company. Montague claimed 14,-
000 accounts and declared that if he were not
permitted extended runs he could not serve such
a house as E. M. Loew's at Hartford, which
because of its size needed a long run to make
up the dollar volume. He said further that if
he could not sell product sight unseen subject
to a 20 per cent cancellation, he would have to
drop his B product or face a loss of $6 to $7
million annually.

Foreign

One point brought out during the hearing
is that if the Government provision that foreign
pictures and independent product would have
to be sold separately, this would affect the im-
port schedule of all companies, since they would
have to offer British product as well as inde-
pendent product on separate deals.

United Artists Counsel Edward Raftery put
an appeal for roadshows as well as admission
prices written in the contract. He declared
these were necessary to indicate revenue to be
expected and that if a picture were sold an
exhibitor at 40 per cent on a 25-cent admission,
the company would expect that volume, even if
the exhibitor dropped admission to a dime or
raised it to a dollar. He also pleaded for road-
shows.

"If there is to be a decree in this case," he
told the court, "then let it be a separate decree.
. . . You might decide that the Little 3 do not
need a punitive decree as long as they stay in
(Continued on Page 18)

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WDS COME FROM?

A great, big, sensational box-
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WRITING NEW BOXOFFICE HISTORY! f:

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«>r

14 SHOWMEN'S TRADE REVIEW, December 25, 1948

Selling- the Picture

News and Ideas Concerning Profitable Advertising, Publicity and Exploitation

I.M.P.S. Member Report

Levee Tells Patrons
Of New Improvements

Manager William A. Levee of the Liberty
Theatre, Freehold, N. J., sends the Institute of
Motion Picture Showmanship a clipping of a
display ad he recently placed in a Freehold
newspaper to let the public know the new im-
provements made in the theatre for the com-
fort of patrons. The ad is large enough, 2 cols,
x 8 in., to stand out sharply on an amusement
advertising page, and is a service to his public
which they will appreciate.

He lists in the "many new features, complete
renovation," such oustanding improvements as
"perfected sound of a latest type, new sound
screen, newly-decorated rest rooms, beautiful
sound-proof carpet, Spanish-tiled lobby, new
candy bar, all new interior decorations" — all of
them features which will offer patrons increased
relaxation, physical and mental, to add to their
enjoyment of the advertised "very best in motion
pictures, featuring the pictures you like best."

That is just the sort of information any
moviegoer likes to know about. It increases his
desire to visit the theatre and also his good-
will toward the management — all of which
Levee took into consideration in laying out his
advertisement.

News Agency Promotion
For 'Kiss the Blood'

A book tieup between Dell Publishing Co.
and Universal-International on "Kiss the Blood
Off My Hands," provided extensive promotion
for the openings of the picture at the Orpheum
Theatre in San Francisco and the Mayfair in
Portland, Oregon.

In San Francisco, all the trucks of the San
Francisco News Company carried posters for
the picture while the Oregon News Co. trucks in
Portland did likewise. Bookstores in both cities
featured displays for the picture built around
the book.

CLICKED. Borrowing a baseball uniform
and a bat, I.M.P.S. Member Lester Persall,
Jr. (right) of M & M Theatre's Priest, High
Springs, Fla., sent his assistant, Maurice
Knowles (left) around town to exploit Allied
Artists' '"The Babe Ruth Story." Because
High Springs is a small town, nearly every-
one saw the uniformed Knowles and the
s'gn on his back. Result: excellent business.

Shelton, Wrobel Win
RICO November Awards

Winners of RKO Theatres' Showmanship
Certificate awards for November are Baker
Shelton, manager of RKO Proctor's, New
Pochelle, N. Y., and Norman Wrobel of the
RKO Orpheum, St. Paul, Minn.

Shelton was selected for his exploitation of
the This Is America short, "Who's Delinquent,"
while Wrobel won his award for his campaign
on the Goldwyn film, "A Song Is Born."

New Trailer Date Strips

Finding that exhibitors prefer to have the
theatre name on all date strips because it serves
as an added reminder, Filmack Trailers has de-
signed a new series of personalized date strips
and presentation headers for theatre use.

I.M.P.S. MEMBERS TELL:

Why I'm Glad I Started as:
an USHER

By DALE OSWALT

Community Theatres of Ohio, Toledo

I started as an usher back in the Depression
days. That was when you had to be up to par
to get and hold a job. There was no loafing or
leaning against standee posts ; no chairs for
doormen, etc.

I believe training as an usher taught me the
most of any position in theatre business, with
the possible exception of doorman. I spent three
years as usher and doorman. You get to know a
lot about people and little things that can be
done for them in order that they leave the
theatre with the feeling that it isn't such a
bad place to go when they want to see a show.

It prepares you for later, say — for example —
when you run out of the office and see you have
a holdout. You check with your ushers and
naturally they tell you all the seats are full.
You check with the cashier and find that 750
tickets have been sold and your house seats 1,100.
Then you can get to work on the ushers and
get those extra seats filled so that there will be
room for standees, because you know those high
film rentals have to be paid, and when the
business is around you have to get as much as
ycu can and try to keep everyone happy so
they'll come again. Who knows? Maybe next
week you'll be playing a percentage picture
because you can't get away from it.

Usher training is the best way to get started.
As for the projection, an usher hears enough
gripes whenever the picture jumps and gets out
of frame, light goes bad or sound goes bad.
When he finally becomes a manager, a look and
a listen can detect when anything goes wrong.

I used to have to keep my aisle clean of ticket
stubs, candy wrappers, etc. When you're down
with your nose to the floor, you can readily see
for yourself what the janitor didn't do the
night before. So, naturally, you learn about
good housekeeping tricks, too.

Starting as an usher is the best way to start
in this business. At least that's my idea.

Exploitation Contest
Salutes Mike Naify

A $,3000 exploitation prize contest for man-
agers is being launched by the United Cali-
fornia Theatres in California under the title
"Mike Naify Salute." Naify is head of the
circuit, largest on the West Coast, and a vet-
eran theatre operator in that section.

The contest, which honors his years of ser-
vice, will include eight divisions for judging.
Included in the elements being considered are
exploitation, physical appearance of the theatre
and proper handling of concessions. — SF.

Gifts for Kids

Novelty gifts for all the kids attending a
special children's show at Schine's Rialto in
Little Falls, N. Y., were arranged for through
a tieup with a local shoe store.

I.M.P.S. MEMBER HOLDS BENEFIT FASHION SHOW. I.M.P.S. Member Herb
"Rocky" Miller, manager of Skouras' Ward Theatre, Bronx, N. Y., helped a worthy cause
and pleased feminine patrons recently when he staged a benefit Fashion Show in conjunc-
tion with the Deborah Tuberculosis Society. A local dress merchant sponsored the show
and the clothes were modeled by John Powers girls (see above). "This is my first report,"
declares Showman Miller. Keep 'em coming, "Rocky."

SHOWMEN'S TRADE REVIEW, December 25, 1948

15

Holiday Push Given
To 'Three Musketeers7

Taking advantage of the gala celebration in
downtown Harrisburg for the opening of the
Christmas shopping season, Loew's Regent Man-
ager Sam Gilman and Assistant Bill Blanken-
ship, backed up by MGM Exploiteer Ed Gall-
ner, put on a lavish campaign for their holiday
attraction, "The Three Musketeers."

At the annual balloon parade, held the Sat-
urday before the film opened, Gilman and com-
pany provided additional entertainment. They
had an airplane circle over the parade route for
three hours, trailing a banner with "Musketeer"
and Loew's copy. They distributed free 1,000
appropriately imprinted balloons and coloring
booklets emphasizing action scenes in the pic-
ture, with passes offered for the best coloring
jobs.

For two weeks beforehand Loew's distributed
its own greeting with every card sold at Green's
Shop. Photos of the stars were offered with
every dollar of purchases at Murphy's, passes
being offered to collectors of full sets of five.
The "1,000 Facts" booklet was mailed to the
patrons list of the Harrisburg Community
Theatre.

Radio programs and a window display at
Troup's Music House plugged the film's music.

*p ■ m mmm I COLOR if TECHNICOLOR!

THEATRE FRONT EXHIBITOR'S 'WELCOME* MAT. The theatre front and lobby
are invitations to the public to enter — a sort of "welcome" mat seen sometimes in front
of a home's entrance door. An important element of this "invitation," as Manager Harry
Schlinker has demonstrated in the above theatre front for "Rope" at Warners theatre,
Fresno, Calif., is a carefully thought-out and artistic arrangement of the lettering. Pastel,
raised and shadowed letters are employed to emphasize to the best advantage the sales
angles of the captions. Color in lettering, and variations in color, also draw the eyes of
passersby.

Four Exhibitors Find Sports Tieups
Increase Receipts on 'Triple Threat7

Foreign Legion Dress

The United Artists Theatre in Los Angeles
dressed its ushers and doormen in the uniform
of the French Foreign Legion during the en-
gagement there of U-I's "Rogues Regiment."

By putting a little extra ingenuity into their
promotions for Columbia's fall football entry,
"Triple Threat," through varied methods of tie-
ing the film up with sports, four exhibitors
wound up their showings with top-drawer
grosses. Their extra promotion devices were
backed up by run-of-the-mill publicity and ad-
vertising.

Publicity Manager Bob Martin of the Olympic,
Altoona, Pa., got the Quarterback Club, a civic

GRIST FOR THE SHOWMANSHIP MILL

With the manufacture of a complete line of
feminine fashions for the Spring season, as
well as numerous style and household accesso-
ries, MGM has launched a record promotion for
its Technicolor production of "Little Women,"
scheduled for April release. In all, some 103
items inspired by the film will be marked with
the "Little Women" label, including gowns,
coats, hats, shoes, gloves, sportswear, toiletries,
scarfs, lingerie, dolls, books, hairbows, greeting
cards handbags, jewelry, cosmetics, appliances,
robes, blouses, pinafores and handkerchiefs.
Said to be the largest tieup of its kind, it will
reach 1,700 department stores throughout the
nation through an exclusive Good Housekeeping
magazine direct promotion plan. Among the
firms represented in the promotion are Joyce
Shoes, John Frederics Hats, Hallmark Greeting
Cards, Dell Pocket Books, Woodbury, Lux,
Max Factor, Ralston-Farina and many others.
The original "Little Women" costumes designed
by Walter Plunkett were the inspiration for the
fashion manufacturers.

% % %

Allied Artists - Monogram stars are being
photographed in a three-quarter million-dollar
tieup with Topps Chewing Gum, which involves
making a minimum of five million animated flip
books on each star used. The bubble-gum com-
pany is also working in the East, photographing
stage, radio and music notables. Hollywood
stars already photographed include Leon Errol,
Roddy McDowall, Victor Moore, Ralph Byrd,
Joe Kirkwood and Jimmy Wakely, with others
scheduled. The film stars photographed are to
be used in at least two other bubble-gum gim-
micks, with the expectation that promotion, with
direct plug on the stars' current films, will reach
20 to 30 million American youngsters.

Topps is setting up movie flip-book bubble
gum distribution with the advance guess that
it will prove the biggest seller in the history
of children's novelties.

Intensive radio and television promotion will
feature the publicity, advertising and exploita-
tion campaign to precede the national release of
David O. Selznick's "Portrait of Jennie" early
next year. The film will be plugged on the "Stop
the Music" program over the ABC network
every Sunday until the present "mystery song"
is guessed. One of the prizes in the jackpot on
the program is a $1,500 matched pearl necklace
with diamond clasp which is worn by Jennifer
Jones in the picture. The "Queen for a Day"
radio program for December 24 originates from
the stage of the Carthay Circle Theatre in
Hollywood where the picture was scheduled to
have its world premiere on Christmas Day so it
would be eligible for the 1948 Academy Awards.
Over twenty radio and television programs
originating in New York will plug "Portrait of
Jennie" before its New York premiere. These
will include guest appearances by some of the
stars in the picture, recorded interviews and
renditions of the Debussy background music in
the film by noted orchestras.

Leon Brandt, Eagle Lion exploitation man-
ager, is covering openings of "The Red Shoes"
at the Esquire Theatre in Cleveland on Christ-
mas Day and the Selwyn Theatre in Chicago
on Dec. 24. Jerry Pickman, assistant to Max
Youngstein, vice-president in charge of adver-
tising, publicity and exploitation, has been com-
pleting campaigns for Christmas Day openings
in Philadelphia, Baltimore, Atlanta and Miami.

organization, to sponsor a special screening for
the football squad of the high school, in return
for which the students put on a parade to the
theatre led by the school band. The two news-
papers and radio stations publicized the parade.
Merchants carrried a double-truck ad in the
Tribune around a large ad for the film, empha-
sizing the "triple threat" of high costs which
their lowered prices were combating.

A novel twist was adopted by Manager D. J.
Shepherd of the Embassy in neighboring Johns-
town, Pa. He bought space on the sports pages
to advertise "the greatest array of pro football
talent ever assembled. Come to the Cinema
Stadium and see them." Editors of the news-
papers were swamped with calls for further in-
formation on the big game which the callers
wanted to see. A follow-up ad explained that
the Cinema Stadium was the Embassy The-
atre and that the stars would be seen on the
screen and not in person.

In Milwaukee Manager Rudy Koutnik of the
Palace instituted a contest among the students
of the nearby Marquette University with first
prize a football autographed by the 11 pro foot-
ball players and free passes for the runners-up.
Newspapers and radio stations plugged the con-
test. More free publicity was obtained over
the public address system between halves of the
Packer-Cardinal game attended by 32,000 per-
sons. A four-day contest on station WEMP
wound up his campaign. ,

A contest based on the film's title, with auto-
graphed football prizes, was the special stunt
pulled by Manager Bill Brereton of the Buffalo
Lafayette.

Hairdo, Film's Music
Boyle's 'Venus' Plugs

Frank Boyle, publicist for the RKO Keith
Theater, Lowell, Mass., garnered good pub-
licity plugs for Universal-International's "One
Touch of Venus" through a local beauty salon
which stressed Ava Gardner's hairdo in the
film and the picture's playdate in a two-column
newspaper ad and a window display in the
shop. Music in the film netted a full-window
display on the city's principal business street
which, Boyle states, "sold tickets for us 24
hours a day for four days prior to the opening
and throughout the engagement."

Boyle picked out his own illustrations for a
herald for general distribution.

1

Loretta Robert
YOUNG CUMMINGS
in Hal Wallis' production
"THE ACCUSED" with
Wendell Corey • Sam
Jaffe • Douglas Dick
Directed by William
Dieterle • Screenplay by
Ketti Frings.

.J

JOHN LUND
WANDA HENDRIX
BARRY FITZGERALD
MONTY WOOLLEY
in "MISS TATLOCK'S
MILLIONS" with Ilka
Chase • Robert Stack
Dorothy Stickney
Elizabeth Patterson
Produced by Charles
Brackett • Directed by
Richard Haydn • Screen-
play by Charles Brackett
and Richard L. Breen

BOB HOPE
JANE RUSSELL
in "THE PALEFACE"
Color by TECHNI-
COLOR • Produced by
Robert L. Welch • Di-
rected by Norman Z.
McLeod • Original
Screenplay by Edmund
Hartmann and Frank
Tashlin • Additional
Dialogue by Jack Rose
Songs by Jay Livingston
and Ray Evans.

18

Gov't Suit Over
To New Year

(Continued from Page 11)
distribution of pictures and stay out of the
theatre business."

Raftery called Paul Lazarus, Sr., contract
head of United Artists, to testify as to the
manner pictures were sold and to explain that
roadshows were the privilege of United Artists
producers for which United Artists got a 10
per cent cut.

He also called Paul Lazarus, Jr., executive
assistPRt to the UA president, to testify on the
necessity of roadshowing "Henry V" as a pic-
ture of d'fferent audience appeal and how the
film had not to this date been put on general re-
lease.

Want Franchises

The Little 3 also asked for the retention of
franchises.

The Government closed its case Tuesday that
the argument about compliance made by the Big
4 covered "no points at issue" since it was as-
sumed they would comply with what the Su-
preme Court said. Competitive bfdding, the
Justice Department's Wright said, was also no
issue, since the Supreme Court had knocked it
out.

The issue, Wright told the court, "is largely
one of appraising the extent and the character
of the control," which the defendants had and
their "continuing power to exclude" independ-
ents from important segments of the film market.

None of the evidence introduced by the Big
4, he declared, showed that they had competed
with themselves to purchase films over the
four principal circuits. He pointed out that
the Supreme Court had said the remedy could
not be left to the defendants and had indicated
divorce.

March 30

The court fixed the March 30 date for oral
hearings after it had first selected April Fool's
day amidst laughter. The change was not
made because of possible inferences but because
April 1 fell on a Friday.

Judge Hand delivered the closing line of the
1948 session when he said :

"I've never seen a case which was presented
with more skill and good will among attorneys.
If it hadn't been so complex I would say I
would enjoy it. But I don't want to commit
myself."

Paramount Lists
Joint Ownerships

List of jointly-owned theatre interests which
Paramount is prepared to terminate and the
percentages Paramount owns :

Alger Theatre Corp., 75; Allied Theatres of Bangor,
45 non-voting and 51 voting; Arkansas Amusement
Corp., 50; Augusta Amusements, Inc., 50; Birming-
ham Theatre Operating Co., 60; Central States The-
atre Corp., 50; Darlington Theatres, Inc., 25; Drive-
in Theatres of Alabama, Inc., 30; Drive-in Theatres
of South Carolina, 50; Essex Amusement Corp., 50;
Eton Amusement Corp., 50; Fairmont Theatre Co., 50;
Florence Theatres, Inc., 25 ; Fulton Enterprises, Inc.,
50; Gale Theatre Co., 50; Garyana Amusement Corp.,
50; Greenwood Theatres, Inc., 46.15; Interstate Cir-
cuit, Inc., 50; Jefferson Amusement Co., 57.14; L & P
Theatres, Inc., 50; Malco Theatres, Inc., 50;

Massachusetts Operating Co., Inc., 72.1-1/3; Men-
mar Theatre Co., 50; Newton Amusement Corp.. 58.35:
Oak Park Amusement Co., 43.75: Paramor Theatre
Co., 50; Paramount Hollywood Theatre Corp., 50;
Pennler Theatre Corp., 50; Pennware Theatre Corp.,
50; Phoenix Drive-In Theatre. Inc., 30.59: Public
Bamford Theatres, Inc., 75; Publix Lucas Theatrps,
Inc., 50; Publix Netoco Theatres Corp., 50; Publix
Wheeling Theatre Corp., 50; Quincy Theatres Operat-
ing Co., 50; Rockford Enterprises, Inc., 10; RocMird
Theatre Corp., 50; Rockland Amusement Co., 50 voting
and 60 non-voting; Royal Theatre Co., 50; State

Snow Hits Box-Oiiice

Downtown box-offices in New York's
Times Square area suffered a drop of
from 50 to 70 per cent due to the big
snow storm of this weekend. Attend-
ance dropped noticeably at the matinees
and evening shows were badly hit. Fall-
off in the theatres at Radio City and the
Times Square sector were reported at
around 50 per cent, with other theatres
reporting a much higher decline.

Amusement Corp., 50; Straham Theatre Corp., 50;
Studio Theatre, Inc., 50; Taunton Operating Co.,
Inc., 65;

Taunton Theatres, Inc., 65; Texas Consolidated
Theatres, Inc., 50; United Theatre Enterprises, 50;
Ute Theatre Co., 50; Welworth Theatres of Wisconsin,
Inc., 50; West Suburban Amusement Co., 50.

List of theatre interests owned jointly with
investors and the percentages Paramount owns :

45 West Randolph Theatre Corp., 50; Haverhill
Operating Corp., 50; Iris Amusement Corp., 50; John-
son City Enterprises, Inc., 50; Maine and New
Hampshire Theatres Co., 50; Rochester Amusement
Co., 50; United Artists Theatre Corp. of Michigan,
50; Winona Theatre Co., 50.

List of jointly-owned theatre interests in
which the alleged "actual or potential operator"
owns 5 per cent or less of the capital stock and
the percentages Paramount owns :

Alabama Theatres, Inc., 50; Diana Theatre Corp.,
50; North Carolina Theatres, Inc., 50.

Decision Reserved in
Berger Petition for Fees

On the grounds that the arguments advanced
by the American Society of Composers, Authors
and Publishers was conflicting, District Judge
Gunnar B. Nordbye in Minneapolis took under
advisement the petition of counsel for Benjamin
Berger for $15,000 in fees. Louis Schwartz and
Samuel Halpern, attorneys for Berger, had
asked that their fees be fixed at the amount
named, while Ascap Counsel Louis Frohlich
argued that Berger's attorneys had done nothing
deserving any fees and made the charge that re-
sults of the case would not only destroy Ascap
but also stop the use of music in motion pictures.

UA Circuit to Discuss
Ending 8 Partnerships

United Artists Theatre circuit shortly will
start talks with Loew's and Paramount on the
question of dissolving eight theatre partnerships
which cover New York, Baltimore, Columbus
and Pittsburgh, Hollywood reported this week.

The partnerships cover four Baltimore thea-
tres, two in Columbus, one in Pittsburgh — all
held with Loew's, and the New York Rivoli, a
partnership with Paramount.

Hold Funeral Services
For Mrs. James A. Cron

Funeral services were held Wednesday in New
Rochelle, N. Y., for Margaret C. Cron, the wife
of James A. Cron. Cron was' for many years
prominently associated with the film industry
as an advertising executive, having held the post
of advertising manager of Showmen's Trade
Review for nearly five years and serving in sim-
ilar capacity for Motion Picture Daily, Exhibi-
tors Trade Review and Film Daily.

'My Brother Jonathan,'
Set for March Release

Allied Artists has set national American re-
lease date for its British feature, "My Brother
Jonathan," for March 15, President Steve
Broidy announced. Film was picked as the third
top box-office picture in England by Kine
Weekly, British trade publication.

SHOWMEN'S TRADE REVIEW, December 25, 1948

Newsreel Clips

Names

Universal-International National Director
of Publicity and Advertising John Joseph left
New York this week to return to Hollywood
after a series of home office conferences, but
David Lipton, coordinator of advertising and
promotion, who came east with Joseph, will
stop over in Chicago to make plans for the
world premiere of "The Life of Riley." RKO
Theatres Vice-President and General Man-
ager Solly Schwartz is heading for the west
coast soon.

Variety Clubs International Executive Di-
rector William McCraw is at Allied Artists
studios in Hollywood huddling with Presi-
dent Steve Broidy about the release of "Bad
Boy." The picture is being sponsored by the
Variety Clubs, which get a cut of the receipts
for their charities. Earle Hammons has been
named film consultant for the American
Broadcasting Company's television. Morris
Safier is getting Canadian release for his
full-length concert feature — "Concert Magic"
— through Harry J. Allen and associates.

Tom Waller, in charge of publicity for the
Motion Pictures Association of America in
the east and Arch Reeve, who has a similar
job on the coast, have been appointed eastern
and western coordinators respectively for the
All-Industry Film Series.

Foreign

Jean Cocteau, producer of the French film
"The Eagle With Two Heads," is due in the
United States this Sunday.

Financial

Technicolor has declared a 50-cent divi-
dend on its common payable Dec. 31.

Free Commercial

Montgomery and Ward's "Rudolph, the
Red-Nosed. Reindeer," a color film for kids,
was shown by the Sullivan Independent
theatres in Wichita, Kansas, Dec. 5-25, as a
free Christmas party for children. Planned to
be given away are 4,000 copies of the cardboard
Rudolph whose nose is luminous in the dark.

Crown, Goldwyn Officer

Sam Goldwyn Foreign Sales Manager Alfred
Crown has been elected a vice-president of the
company, Producer Sam Goldwyn announced
this week. Crown at one time was with the Co-
ordinator of International Affairs.

Calendar

JANUARY

11, Variety Club of New England banquet honoring
TOA President Arthur Lockwood, Copley Plaza Hotel,
Boston.

28-29, meeting, directors and officers, Theatre
Owners of America, Mayflower Hotel, Washington,
D. C.

FEBRUARY

1-2, first convention of the newly-formed Colorado
Association of Theatre Owners, Denver.

21-22, postponed convention, Allied Motion Picture
Theatre Owners of Western Pennsylvania, Hotel Wil-
liam Penn, Pittsburgh.

MARCH

24, Motion Picture Academy of Arts and Sciences
annual awards, at Warner Bros, studio, Burbank.

23-25, first meeting of the Anglo-American Joint Film
Advisory Committee. New York.

SHOWMEN'S TRADE REVIEW, December 25, 1948

19

Theatre Management

Guide to Modern Methods in the Administrative and Executive Phases of Theatre Operation

The Brass Tacks ol Efficient
Picture Theatre Management*

PONDER, WISE MEN OF THE INDUSTRY

By Jack Jackson

Merry Christmas, everybody !

During the past several days you just couldn't possibly have helped having your memory
refreshed about the star-directed journey of the Three Wise Men of the East to the birthplace
of the newborn King of Kings in a Bethlehem manger. Those wise men had heard rumors
that the Christ Child had been sent to earth to fulfill a mission calculated to improve relations
among mankind and make the world a better place to live in. Since biblical and historic lore
record these men as possessing great wealth and holding high public position, it goes with-
out saying that common sense dictated their gift-bearing mission and that each had become
convinced that only through world betterment and man-to-man understanding could the prog-
ress that would enhance their own position be made possible.

Lacking rapid communication facilities for even the slightest interchange of thought or de-
cision, the ebb and flow of conflicting opinion and circumstances must have been far more severe
and confusing than it is now, 1948 years later. The wi6e men must have possessed great faith.
They must have possessed great knowledge. And their state of personal circumstance must have
been in serious flux to justify their grasping at the rumor straw and embarking on a journey
fraught with hazard and supported entirely by the frail and still questioned theory of pneumatology.

The above prelude is intended merely to set the stage for better understanding of the story
of three bemused and bewildered men whose problems have great bearing — because these three
are counterpart of three thousand or more — on the present success and future prospects of
motion picture exhibition.

Someplace in this great industry are three wise men — and far more than three are needed
and hoped for — -who will recognize in what follows the great need for a better industry-wide
understanding and an improved man-to-man relationship. The world illness of 1948 years ago,
while totally heterogeneous, possesses many elements homogenous to the current ills of the
motion picture industry and, it is hoped the wise men of the movies will, like the Wise Men
of the East, be convinced that industry progress and enhancement of their own position is only
possible through a quickly activated program recognizing the dependence, one upon the other,
of production, distribution and exhibition, and the imperative need for instant improvement of
relationship with the manpower foundation on which all three must stand or fall.

Provided Details Without Rancor Against Employers

Let me emphasize at the start that what follows is based entirely on fact and that no fiction
creeps into any part of the narrative. The men involved are totally ignorant of my chronicling
their respective stories. Each provided the details without rancor against their employers and
evidenced befuddlement rather than belligerence at conditions contributing to their respective
plights. Somehow or other, I cannot believe that the wise men, those at the very top of
organizations, can ever have had situations such as these brought to their attention. And it is
difficult to place blame on the under-executives who, in view of the mad retrenchment scram-
bles, feel they are making their own positions more secure by withholding distress messages
which might further inflame the burns of low grosses. Remember, these are but three, but
their problems are mirrored in the lives of many.

About a month ago I dropped in on a manager whom I had not seen for quite a spell. This
fellow runs an imposing theatre in a big city and has always evidenced a healthy attitude
about his job. In short, he's the kind of a chap most anyone would accept as the standing
prototype of Mr. Successful Theatre Manager. Imagine my astonishment when he, during the
course of conversation, advised me that he had applied for re-admission to the U. S. Armed
Forces. Interrogation brought out the fact that he had doubled his score of one on the birth
board since my last visit and that the newcomer had brought on items of expense that could
not be discharged from the diminishing buying power of his weekly pay envelope.

I don't know his actual years of service but they must be many, as he evidences a sound and
comprehensive knowledge of the many problems that fall to a theatre manager's lot. I do know
him to be well thought of by his help, business neighbors, manager associates and immediate
executive personnel. I do know that he is sober, industrious, honest; that he possesses an apti-
tude, interest and ability in theatre work that is a genuine asset to his company and the industry.

* This series copyrighted and must not be reproduced in part or whole without written permis-
sion from Showmen's Trade Review, Inc.

With these attributes manifest, the conviction
persists that he has exhausted every avenue of
budget paring and expense slicing before ar-
riving at the conclusion that his present and
future are more secure in the service of Uncle
Sam than in the profession that has taken so
many hours of his early, middle-aged lifetime.

It is not a pretty picture that dollar exigency
should force a man, whose heart and ambitions
are, and will always be, integrated with the
theatre, to other fields of endeavor for family
sustenance and security. His loss, together with
the loss of his many counterparts faced with
similar economic circumstances, will be severely
felt at a time when the industry needs every
atom of intelligent, trustworthy, aggressive
manpower.

In another city, not so big but still of good
size, I sat for the second consecutive night
alongside a young fellow whose theatre had
scheduled two midnight shows consecutively.
The previous night he had told me of his need
for early rising the next day in order to be on
hand for pre-med examinations that promised
entry into an institution for study and a physi-
cian's diploma. Having been impressed by the
swell job he had done of advertising the owl
show, I had dropped in to determine its finan-
cial success. I found a pretty harried chap busy
with the many essential details of a stage presen-
tation in a house lacking facilities for such
offerings.

Kiddingly, I asked, with reference to his
exams: "Well, did you win today?"

'Don't Know'

He seemed to be trying to pull himself to-
gether when he soberly answered: "I don't
know. We had 600 questions with 3,000 alter-
nate answers propounded in 6 hours and, some-
how or other, I see two years of study and a
lot of money just flying out the window."

Trying to cheer him up I, in what I consider
to be my most inspiring tonal register, came
back with : "So what ! You're still a young
fellow. If you fail this time, put in two more
years and a few more dollars and try again.
You'll make it."

That dropped the bars and he seemed to be
trodding the depths of hopelessness when he
replied: "I can't. You see I've spent all my
Army savings filling in between what I make
here and what it takes to keep myself and my
mother. I just have to go back into the Army
again."

That's not a pretty picture either. Of course
this chap had ambitions over and beyond the
theatre but, from what I was able to gather,
he had spent his entire business career in show
business with one company. Seems a shame that
some way couldn't be found to give the chap
a chance to realize his ambition. Maybe the
circuit might some day be able to point to an-
other Pasteur, Curie or Bunsen as having been
spawned from its portals. The motion picture
industry can stand a tremendous amount of
the kind of back patting that comes from un-
selfish sacrifice — if you can call it a sacrifice to
help the fellow who has been helping you.

Number three on my bewildered parade is a
manager in a really big city. He, like number
one, is a family man burdened with the re-
sponsibilities of a wife and baby. Finding that
his theatre salary was insufficient to cover the
(Continued on Page 30)

20

SHOWMEN'S TRADE REVIEW, December 25, 1948

The Box-O£££ce Slant

Current and Forthcoming Feature Product Reviewed from the Theatreman's Standpoint

Last of the Wild Horses

(Sepia Tone)
Screen Guild Western 84 mins.

AUDIENCE SLANT: (Family) Rip-
roaring, slambang outdoor drama that sus-
tains audience interest throughout. Distin-
guished by splendid photography.

BOX-OFFICE SLANT: Should do good
business, especially at the action houses, and
receive excellent word-of-mouth.

Cast: James Ellison, Mary Beth Hughes, Jane
Frazee, Douglas Dumbrille, James Millican, Reed
Hadley, Olin Howlin, Grady Sutton, William Haade,
Rory Mallinson, Stanley Andrews. Credits: Executive
producer and director, Robert L. Lippert. Producer,
Carl K. Hittleman. Original screenplay, Jack Harvey.
Photography, Benjamin Cline.

Plot: A wandering cowhand gets into the
middle of a fight between an obstinate old
rancher, dominated by unscrupulous aides,
and small ranchers. The issue is wild horses,
and the crooks are out to swallow up the
small ranchers. The hero finally stops them.

Comment: This is a rip-roaring, slam-
bang outdoor drama that sustains interest
throughout. It is distinguished by Benjamin
Cline's splendid photography; some of the
shots are truly visual poetry. Bt>b Lippert
deserves much credit for serving as execu-
tive producer and for keeping the action at
top speed in his director's chore. Jack Har-
vey's original screenplay is smartly tailored
to meet the needs of this type of picture. The
cast is uniformly excellent, with Reed Had-
ley worthy of recognition for his super-
smooth characterization of the heavy. Pro-
ducer Carl Hittleman gives the film fine
production values all the way around; the
Oregon backgrounds are particularly suit-
able. "Last of the Wild Horses" should do
good business, especially at action houses,
and receive excellent word-of-mouth.

Adventures of Don Juan

(Color by Technicolor)
Warner Bros. Costume Drama 110 mins.

AUDIENCE SLANT: (Family) Extreme-
ly entertaining costume drama, with Errol
Flynn doing a swell job as the dashing hero.
Beautifully mounted, well directed, perfectly
cast.

BOX-OFFICE SLANT: Can't miss at any
run, large or small, big city or small town.
Combination of lavish production, plus
Flynn's name and Technicolor, added to ex-
cellent word-of-mouth.

Cast: Errol Flynn, Viveca Lindfors, Robert Douglas,
Alan Hale, Romney Brent, Ann Rutherford, Robert
Warwick, Jerry Austin, Douglas Kennedy. Credits:
Producer, Jerry Wald. Director, Vincent Sherman.
Screenplay, George Oppenheimer and Harry Kurnitz.
From story by Herbert Dalmus. Photography, Elwood
Bredell. Music by Max Steiner.

Plot: Don Juan, a dashing ne'er-do-well, is
recalled to Spain from England. He arrives
with his reputation as reckless swordsman
and lover, but manages to get the beautiful
queen to forget his exploits. In the end, Don
Juan saves the crown and country by break-
ing up the evil machinations of a pretender
to the throne.

Comment: "Adventures of Don Juan" is
an extremely entertaining costume drama,
with Errol Flynn doing a swell job as the
dashing hero. The film is beautifully mounted

National Reviewing Committees'
Classifications

SO DEAR TO MY HEART (RKO)

FAMILY — National Board of Review.

CLASS A— SEC. 1— National Legion of Decency.

FIGHTER SQUADRON (WB)

FAMILY — National Board of Review.

CLASS A— SEC. 1— National Legion of Decency.

thanks to that incredibly versatile producer,
Jerry Wald; it is well directed by Vincent
Sherman, and perfectly cast. Viveca Lind-
fors makes a lovely queen, with the proper
amount of reserve; Robert Douglas and
Romney Brent, two English imports, are
satin-smooth as arch-villain and weakling
king, respectively; and midget Jerry Austin
contributes a most unique part as court
jester. The script is so well-woven that 110
minutes pass quickly, no small feat. Ever-
reliable Max Steiner turns in another superb
music score. This release can't miss at any
run, large or small, big city or small town.
This is due to its combination of a lavish
production, Flynn's name and Technicolor,
plus sure word-of-mouth.

Portrait From Life

(Reviewed in London)
Eagle Lion Drama 90 mins.

AUDIENCE SLANT: (Adult) This en-
thralling romantic drama of a man's search
for a girl among the Displaced Persons'
camps should hold most audiences.

BOX-OFFICE SLANT: This can well be
a sleeper, for it has a strong story which
holds the interest, and the production values
are good.

Cast: Mai Zetterling, Robert Beatty, Guy Rolfe,
Herbert Lom, Patrick Holt, Peter Murray, Arnold
Marie, Thora Hird, Gerald Heinz and others. Credits:
Adapted from David Evans' story by Frank Harvey,
Jr., and Muriel and Sydney Box. Produced by Antony
Darnborough. Directed by Terence Fisher. Music com-
posed by Benjamin Frankel and played by the London
Symphony Orchestra. Music Director, Muir Mathieson.
A Gainsborough Picture presented by J. Arthur Rank.
UK Distribution, GFD.

Plot: Jilted by his girl friend, Guy Rolfe,
an army officer in London on leave from
Germany, goes to an exhibition of war pic-
tures. An old refugee tells him the painting of
a girl in a displaced persons camp is his
daughter, Mai Zetterling, whom he has not
seen for years. Rolfe volunteers to find her.
He traces her but she denies being his daugh-
ter. Rolfe is intrigued and discovers she is
dominated by Herbert Lom, whom he be-
lieves is only posing as her father. He reveals
him as a war criminal and falls in love with
Mai.

Comment: This can well be a sleeper. It is
unusual without being unconventional, and is
not a romance in the strictest sense. It is an
enthralling drama which holds the interest
throughout. Played against a background of
the European D.P. camps, the development
is crisp and there is no lack of action. Direc-
tor Terence Fisher has captured the spirit of
these camps well and has been helped in no
mean manner by an excellent if unknown cast.
Mai Zetterling is first rate as the girl. She
has a charming simplicity and is an appealing
screen personality. Guy Rolfe is convincing
as an officer and should build a big following.

Loaded Pistols

Columbia Western with music 79 mins.

AUDIENCE SLANT: (Family) While
the story material is not up to par, Gene
Autry should nevertheless please his legion
of fans.

BOX-OFFICE SLANT: This, like all the
Autry films, is money in the bank for every
exhibitor who plays it.

Cast: Gene Autry, Barbara Britton, Chill Wills,
Jack Holt, Russell Arms, Robert Shayne, Vince Bar-
nett, Leon Weaver, Fred Kohler. Credits: Producer,
Armand Schaefer. Director, John English. Story and
screenplay, Dwight Cummins, Dorothy Yost. Photog-
raphy, William Bradford.

Plot: A young pal of Gene's is accused of
a shooting, but manages to escape. Gene dis-
covers an iron ore deposit on the lad's ranch,
which is why the villains want to frame the
boy. By restaging the crime, Gene manages
to trap the culprit.

Comment: While the story material is not
up to par in this Gene Autry starrer, Gene
will nevertheless please his legion of fans.
The plot has too much mystery; more old-
fashioned action would have been better.
Autry handles several tunes with his cus-
tomary aplomb. Production values are ex-
cellent and some of the photography is really
handsome. In the supporting cast, Chill Wills
is a standout as the slow-talking sheriff, and
Barbara Britton looks very pretty as the
heroine. This, like all the Autry films, is
money in the bank for every exhibitor who
plays it.

Command Decision

MGM War Drama 112 mins.

AUDIENCE SLANT: (Adult) A war
picture of extraordinary merit in all depart-
ments, bound to stir and impress everyone
who sees it — even those women who are wise
enough to forget their aversion to a "man's
picture" or are "dragged" by their husbands
and sweethearts. This is an air war story
with not a petticoat in it, but it's a picture
that will be remembered and praised for its
consummate craftsmanship.

BOX-OFFICE SLANT: Men should
flock to it, and cajole and bribe their women
folk into accompanying them. Its appeal to
women is in the marquee names of seven of
MGM's high-ranking male stars who are in-
dividual drawing cards with women. They
should be played up in every bit of advertis-
ing, publicity and exploitation along with the
Broadway success of the play upon which
the picture is based and the fact that the film
gives them an accurate account of what many
of their menfolk expsrienced during the war.

Cast: Clark Gable, Walter Pidgeon, Van Johnson,
Brian Donlevy, Charles Bickford, John Hodiak, Edward
Arnold, Marshall Thompson, Richard Quine, Cameron
Mitchell, Clinton Sundberg, Ray Collins, Warner
Anderson, John Mclntire, Moroni Olsen, John Ridgely,
Michael Steele, Edward Earle, Mack Williams, James
Millican. Credits: Directed by Sam Wood. Produced by
Sidney Franklin in association with Gottfried Reinhardt.
Screenplay by William R. Laidlaw and George
Froeschel. Based on the play by William Wister Haines
as produced on the stage by Kermit Bloomgarden.
Photography by Harold Rosson. Musical score, Miklos
Rozsa. Art direction, Cedric Gibbons and Urie
McCleary.

Plot: Clark Gable, in command of an
American bombing station, sends his daylight

SHOWMEN'S TRADE REVIEW, December 25, 1948

21

precision bombing squadrons deep into Nazi
Germany, far beyond escort lighter range, to
destroy plants in three cities that are manu-
facturing a new type of Nazi fighter plane
that can fly circles around the American
craft, his ultimate object being to lessen
American infantry casualties when the in-
vasion starts. His losses are so heavy that his
superior officer, Walter Pidgeon, orders him
to abandon the attacks when a Congressional
investigating committee sees his heavy loss
of ships on his third attack, and ultimately
removes him from command. His successor,
Brian Donlevy, orders an attack against the
city which was Gable's third objective, and
asks Gable, who has been ordered by Wash-
ington to a bomber command in the Pacific
area, to save a place for him in his new com-
mand, forseeing his own probable dismissal.

Comment: A war picture of extraordinary
merit in all departments, capable of showing
its heels to the majority of contenders for
Academy and other awards. Highly dramatic,
emotion-stirring, spiritedly acted, beautifully
photographed, "Command Decision' ' is a
credit of the first water to Director Sam
Wood, Producer Sidney Franklin and Assis-
tant Producer Gottfried Reinhardt, Camera-
man Harold Rosson and to MGM, all of
whom rate an industry accolade for results
obtained. It is bound to impress all who see
it, even the most captious critics. Its financial
success should be great but is problematic,
for there is not a petticoat in the entire pic-
ture, with resulting limited appeal to women.
Can men reverse the usual procedure and
cajole or bribe their women folk to accom-
pany them to theatres showing it? Women
who see it cannot fail to be moved by its
dramatic power, the capital photography, the
powerful acting; but will they turn out for
a "man's picture" without love interest and
abounding in the mechanics of modern air
warfare? With a fistful of AIGM stars under
his direction, Wood has succeeded in subdu-
ing conflicting temperaments into a smooth-
running production in which each star, each
subordinate actor, plays for the general effect
and not for his own glory. Gable is at his best
— and that is high praise — as the commanding
officer at the flight field; Walter Pidgeon
proves he can act with the best Hollywood
can offer when he has a role he can get his
actor's teeth into; Van Johnson furnishes the
drama's few light touches deftly and with
finesse. Brian Donlevy, Charles Bickford as
a suspicious war correspondent, John Hodiak
as the flight commander, Edward Arnold as
the probing Congressman and Cameron Mit-
chell as the navigator, all give outstanding
performances, and the same may justly be
said of the rest of the cast in their minor
roles. Harold Rosson has obtained many
beautiful photographic effects in the airplane
flights with steam-like trailers from the ex-
hausts. Production is first class throughout.
The screenplay by William R. Laidlaw and
George Froeschel, from William Wister
Haines' stage play so successfully produced
on Broadway by Kermit Bloomgarden, is a
fine piece of '. craftsmanship. The picture's
attraction for women is in the marquee names
of seven of MGM's high-ranking stars who
are individual drawing cards with the distaff
side. These stars should be played up in
every bit of advertising, publicity and ex-
ploitation, along with the Broadway success
of the play upon which the picture is based,
and the fact that the picture presents an
accurate account of what many women's
menfolk experienced during the war. In view
of the film's limited appeal to the feminine
element, it might be a good thing if "Com-

mand Decision" were first opened simul-
taneously in several situations, with attend-
ant publicity spread throughout the country,
to be followed immediately by engagements
in the nation's first-run theatres, then booked
on down the line. In this way the intense,
concentrated publicity momentum might
prove so intriguing to the women that they'd
want to see for themselves what all the high-
pressure salesmanship was about.

Act of Violence

MGM Drama 83 mins.

AUDIENCE SLANT: (Adult) Extremely
well-directed, hard-hitting drama that has ap-
peal for men. Rather grim for average female
patron.

BOX-OFFICE SLANT: Will probably do
strong business in most spots, although the
film's strong appeal for men might hurt.

Cast: Van Heflin, Robert Ryan, Janet Leigh, Mary
Astor, Phyllis Thaxter, Barry Kroeger, Taylor Holmes,
Harry Antrim, Connie Gilchrist, Will Wright. Credits :
Producer, William H. Wright. Screenplay, Robert L.
Richards. Story, Collier Young. Photography, Robert
Surtees.

Plot: During the war, a senior officer had
betrayed his men to the Nazis, thereby caus-
ing the deaths of all except one, who loses his
leg. This one survivor makes the officer's life
a hell-on-earth by trying to kill him after the
war, when the officer is settled with his wife
and child. Finally, the one-time coward re-
deems himself by saving his would-be-assas-
sin's life at the cost of his own.
. Comment: This is an extremely well-
directed, hard-hitting drama that has basic
appeal for men. It is rather grim for the
average female patron. It is easy to see why
Fred Zinnemann is reckoned one of Holly-
wood's top directors after seeing his brilliant
work in connection with this picture. Robert
Ryan is a standout as the lame veteran seek-
ing revenge, and Van Heflin performs capa-
bly as the coward. Very effective in relatively
minor roles " are Taylor Holmes and Barry
Kroeger. Bronislau Kaper's musical score,
as" conducted by- Andre Previn, is particularly
good, and the camera of Robert Surtees
catches a number of highly dramatic shots.
The film will- probably do strong business in
most spots, although the film's strong appeal
for men might hurt feminine patronage.

Whiplash

Warner Bros. Drama 91 mins.

AUDIENCE SLANT: (Adult) Well pro-
duced and with a splendid cast, as well as
topnotch technical work and a strong human
interest story, this picture should score with
most moviegoers. Not for the timid.

BOX-OFFICE SLANT: Should do well
everywhere because of the marquee draw of
the names and the word-of-mouth that will
develop.

Cast: Dane Clark, Alexis Smith, Zachary Scott,
Eve Arden, Jeffrey Lynn, S. Z. Sakall, Alan Hale,
Douglas Kennedy, Ransom Sherman, Fred Steele,
Robert Lowell, Don McGuire. Credits: Directed by
Lew Seiler. Screenplay by Maurice Geraghty and
Harriet Frank, Jr. Adaptation by Gordon Kahn. From
a story by Kenneth Earl. Photography, Peverell
Marley. Produced by William Jacobs.

Plot: A painter turns professional fighter
to hurt the woman he loves, who happens to
be the wife of his manager. Just before the
championship fight, he makes a deal with his
manager: the girl for the championship. But
he enters the ring with a fractured skull,
caused by one of the manager's bodyguards,
and the girl's brother, a doctor, sees that he

is given a square deal. Brother kills husband
and then the boy and girl get together.

Comment: An offering of this kind (good
strong dramatic fare with splendid perfor-
mances and a powerful tale of a man's strug-
gle to win the woman he loves) has all the
makings of a box-office winner. The title
"Whiplash" gives one no inkling of what the
picture is about, so the right kind of advance
selling will be necessary on that score. But
once sold, it can take care of itself, for it is
good product, has the marquee strength of
the Dane Clark-Alexis Smith-Zachary Scott
names and potent word-of-mouth qualifica-
tions to bring in the business and keep it
coming in. This is not a picture for the timid,
for it has lots of cruelties and hard-hitting
fight scenes, and its suspense, due to Lew
Seiler's direction, is so exciting that it will
keep most spectators sitting on the edge of
their seats. Dane Clark's portrayal of the
artist who turns fighter is one of the best
things he's done to date. Alexis Smith is
splendid as the woman he loves and Zachary
Scott, Eve Arden, Jeffrey Lynn and S. Z.
Sakall give fine support. Production credit
goes to William Jacobs.

Angel on the Amazon

Republic Drama 85 mins.

AUDIENCE SLANT: (Adult) With its
dramatic jungle adventures, the mystery of
the ever-youthful woman hunter and Brent's
romantic pursuit of her, this picture holds
much of interest for average audiences des-
pite the implausibility of the basic theme —
a woman who retains her youth.

BOX-OFFICE SLANT: Should do good
business in most situations, particularly
where patrons are not too exacting in their
demand for an always credible story. The
names of the four stars on the marquee —
George Brent, Vera Ralston, Brian Aherne
and Constance Bennett — should draw them
in, but to keep patrons coming the exhibitor
will have to devise a campaign that has
strong drawing power, for word-of-mouth
publicity is not likely to be too favorable.

Cast: George Brent, Vera Ralston, Brian Aherne,
Constance Bennett, Fortuhio Bonanova, Alfonso
Bedoya, Gus Schilling, Richard Crane, Walter Reed,
Ross Elliott, Konstantin Shayne. Credits : Associate
producer and director, John H. Auer. Screenplay by
Lawrence Kimble from an original story by Earl Felton.
Photography, Reggie Lanning.

Plot: George Brent crash-lands his plane
in the Amazonian jungle where his party is
rescued by Vera Ralston, a white youthful
woman hunter. Brent falls in love with her
but she flees from his advances. They meet
again in Rio where she faints at sight of
Fortunio Bonanova who thereupon tells
'Brent of having seen her mother many years
ago knife a wounded panther attacking her
husband. Brent follows Vera to Pasadena
and meets Brian Aherne who tells him that
Vera is his wife and not his daughter, and
that ever since the panther slaying she had
retained her youthful appearance. Through
the minstrations of "Doctor" Constance Ben-
nett and a psychiatrist, Vera's emotions are
unlocked and she then ages to fit her years.
Aherne and Vera are reunited at the grave
of their daughter.

Comment: The story, despite the incredi-
bility of its ever-youthful wife theme, holds
the interest because of the dramatic jungle
adventures, Brent's love-chase after the elu-
sive and mysterious Vera and the disillusion-
ing final disclosure of her age and wifehood.

(Continued on Page 27)

22 . SHOWMEN'S TRADE REVIEW, December 25, 1948

Regional Newsreel

News of Events and Personalities Reported by Correspondents Throughout the Nation

WASHINGTON

General Zone Manager George Crouch of
Warner Bros. Theatres and Film Buyer Louis
F. Ribnitzki were in New York to attend a
zone meeting at the home office. The first ex-
hibition of the Dupont Theatre Gallery of Mod-
ern Art was opened on Dec. 16. Sidney Lust
Theatres started its toy matinees for under-
privileged children. Admission price was a toy
or a can of food at the following theatres : Kay-
wood, Cheverly, Hyattsville, Bethesda, Milo and
Marlboro. Collections will be turned over to co-
operative organizations for distribution to the
poor.

Two men were caught in the middle of a
safecracking job at the Ambassador Theatre,
after the performance of "Canon City," a story
of a jailbreak. Manager George Etris said the
men were discovered by the watchman, who
quickly summoned the police.

Brock Whitlock, former advertising and pub-
licity representative for Loew's Theatres here,
was a visitor. He now operates a theatre in
Elizabeth City. N. C. A group of hospitalized
vets from Fort Belvoir and the naval hospitals
at Quantico and Bcthesda, were guests of the
National Theatre, at a matinee showing of "Red
Shoes." "Joan of Arc" opens Jan. 19 at RKO's
Keith. The Carolina Theatre had an all-car-
toon Saturday morning show for the benefit of
underprivileged children. Admission was cloth-
ing or canned goods.

First board of governors' meeting for 1949
will be on Jan. 10 with Jake Flax, new Variety
Club Tent #11 chief barker, presiding. New
board members are Morton Gerber, Jerry
Adams, Fred Klein and C. Glenn Norris. Other
board members include : Carter T. Barron,
Frank Boucher, George A. Crouch, Jake Flax,
J. Edward Fontaine, Sam Galanty, Nathan D.
Golden, Fred S. Kogod, Sidney Lust, Leon
Makover, R. Wade Pearson, Sam Wheeler,
Alvin Newmyer, counsel, and Milford Schwartz,
associate counsel. Experts in theatrical educa-
tion will meet in Washington on Dec. 28-30, for
the 13th annual convention of the American
Education Theatre Organization, at the Statler
Hotel.

CHARLOTTE

The Drive-In Theater Owners Association of
the two Carolinas is co-operative as well as pro-
tective and defensive. In a bulletin sent to the
membership attention was called to a fire that
caused R. D. Drum to close his drive-in at
Hudson, N. C, when his booth and all equip-
ment were destroyed. The association's bulletin
told of equipment being rushed to enable Drum
to reopen. Now Manager Drum suggests that
the Association purchase sets of equipment and
keep them in storage to be used in just such
an emergency as his.

When the first meeting of the Association
was held in Charlotte Dec. 13 among the mat-
ters discussed were: advisability of drive-ins
carrying liability insurance; the dropping of
litigation group members who had not reported
and submitted payments within 20 days; legal
protection of members ; dissemination of infor-
mation on matters of interest to owners; the
progress of law suits ; patents ; closing down in

REGIONAL NEWS INDEX

Atlanta 25

Boston 22

Charlotte 22

Chicago 24

Cincinnati 26

Cleveland 26

Columbus 26

Denver 24

Des Moines 23

Harrisburg 22

Hartford 25

Indianapolis 23

Los Angeles 23

Louisville 25

Milwaukee 26

New Haven 23

New Orleans 24

New York 23

Omaha 22

Portland 25

St. Louis 23

Salt Lake City 23

San Francisco 24

Toronto 24

Vancouver 26

Washington 22

winter ; increasing admissions, etc.

Carole Coleman of Charlotte, daughter of
Mrs. J. E. Hunnycutt, has signed a three-year
television contract with the Columbia Broad-
casting System in New York.

HARRISBURG

The Senate was the only house in town to
hold a Christmas eve show. Consequently Man-
ager Bob Sidman observed his wedding anni-
versary and holiday eve- at work. All downtown
houses will hold New Year's Eve showings at
midnight. Featured on the Rio's Junior Town
show last Saturday was a special Christmas
performance arranged by Manager Francis De-
Verter and Master of Ceremonies Ed Smith.

Colonial Secretary Genevieve Funk gave a
Christmas party for her 17 nieces and nephews.
Colonial Doorman Gene Plank is feeling cheer-
ful because his young son, Gene, Jr., is recuper-
ating from a series of operations and is home
for Christmas. Mrs. Midge Funk Brennan, for-
mer Senate cashier, is visiting her parents over
the holidays. Margaret Hammaker is the new
candy counter attendant at the Colonial. Colo-
nial Operator Harry Smith is ill at home.

Funeral services were held Tuesday in Scran-
ton for Mrs. Florence Roberts, wife of John
Roberts, assistant film buyer for the Comerford
Circuit, with which he has been associated for
31 years. Mrs. Roberts died Dec. 17.

Lash 'Couver Culprit

Vancouver finally caught up with a
box-office robber and cracked down hard.
The perpetrator of the fifth theatre hold-
up in recent weeks was caught 30 min-
utes after victimizing the Capitol and was
sentenced to a year in jail and 12 strokes
of the lash. The magistrate said the
courts will continue to order lashes for
convicted bandits during one of the worst
crime waves in the city's experience. The
police say the offenders come from the
East.

OMAHA

Leonard Leise was host to a number of film
people at his reopening of the remodeled Roxie
at Randolph, Neb., Dec. 16. William Heineman,
Monogram vice-president in charge of distribu-
tion, was in town. Branch Manager Ed. Cohen
accompanied him on to Des Moines.

MGM employes held their Christmas party
Dec. 21 at the office; Columbia dined at the
Sparetime and 20th-Fox at the Fontenelle.
"Joan of Arc" will open at the RKO-Brandeis
Jan. 26.

Wally Kemp of Grand Island and James Red-
mond of Falls City are back in Omaha for two
weeks to run the Tri-Sate Theatres drive. This
honor was to go to the outstanding manager
during his previous turn in running the drive,
but the two tied. Hymie Novitsky, 20th-Fox
salesman who recently underwent an operation
in Rochester, is doing well and arrived home
ahead of schedule. W. T. Keith, United Artists
district manager from Kansas City, arrived
here. Phil March, Wayne (Neb.) exhibitor,
added the Uptown at Arnolds Park, la., to his
string. He bought out Mrs. A. C. McKinney.

Carol Mavis replaces Nancy Franko, who
resigned, as branch manager's secretary at
RKO. Tillie Nebe is the new stenographer.
Bernie McCarthy of Hollywood, states rights
picture representative, was in town. Mr. and
Mrs. Ed Opocensky, Newman Grove, Neb., are
vacationing in Florida. They closed the theatre
while away.

Henry Johnson takes over as manager of
Howard Brookings' Walnut theatre at Walnut,
la. Mrs. A. H. Records, who with her husband
had the Majestic, at Hebron, Neb., for years,
is dead.

BOSTON

The Cambridge Board of Appeals has taken
under advisement a plea by the Loew-Laskey
Corporation to change zoning laws to permit
the erection of a $300,000 open-air theatre on
Concord Avenue, North Cambridge. Lawrence
Laskey of Tappan Way, Brookline, a partner,
said the proposed theatre would accommodate
670 automobiles. Professor Frederick J. Adams
of Massachusetts Institute of Technology, chair-
man of the Cambridge Planning Board, opposed
the petition, on the grounds the Metropolitan
Transit Authority contemplates extending its
rapid transit service to the Concord Avenue
section and would want the property for a
terminal.

The RKO Boston plans to present' stage
shows, starting with the personal appearance
of Mickey Rooney Christmas Eve. It is be-
ing redecorated, and new seats installed. Per-
formances are continuing.

Film Star Illona Massey has been here for
several weeks to visit veterans' hospitals. Actor
Lon McAllister has been here a week visiting
Army friends. Starlet Terry Moore, in her first
Eastern p. a.'s, was seen several times at Loew's
Orpheum and once at Loew's State.

The New England Variety Club is sponsoring
a banquet on Jan. 11 at the Copley Plaza Hotel
to honor Theatre Owners of America President
Arthur Lockwood to celebrate his election to
that post. Sam Pinanski is general chairman

SHOWMEN'S TRADE REVIEW, December 25, 1948

23

REGIONAL NEWSREEL

of the committee arranging for the affair. Bar-
bara Brady, for the past several years a local
publicist, is giving up her agency work to be-
come a housewife. Her marriage will take place
in Marblehead, Mass., on Feb. 22.

NEW HAVEN

Herman Levy, general counsel of the TOA,
played host to Hy Fine, M. and P. division
manager, at his home. Among those present
were Ted Jacocks, William Hadden, George
Wilkinson, Jr., and Jim Darby of Paramount.
Augustine Scalise has resigned as floor man at
Poli and was succeeded by Cesar Nicholari.

House warming party at the quarters of the
new Variety Club of Connecticut brought out
big attendance. Barney Pitkin, chief barker, and
Lou Brown, newly-elected chief barker, greeted
those present. Installation of new officers will
probably take place at a special dinner on
Jan. 13.

MGM Branch Manager Harry Rosenblatt is
back from two-day conference in New York.
Loew Poli N.E. Division Manager Harry F.
Shaw went to Bridgeport to bring his mother
home from hospital where she had been under
observation. I. J. Hoffman, local head of Warner
Bros, theatres, presided at a special Christmas
meeting and party at the Racebrook Country
Club for managers from throughout the state
and homeoffice personnel.

Sid Kleper, manager of College, sold the Lee
Furniture Company the theatre for special Sat-
urday morning Christmas show. Tony Massella,
assistant manager of Poli, sold a similar show
to the Gamble Desmond department store.

Manager William Brown of the Bijou is re-
ceiving condolences on the death of his father
at Stamford.

NEW YORK

A 1,000-plate luncheon to commemorate the
20th anniversary of the National Conference of
Christians and Jews, which sponsors Brother-
hood Week, is set for the Waldorf-Astoria's
grand ballroom on Feb. 4. Awards for out-
standing contributions to the fight against big-
otry are expected to be made.

A daughter named Barbara Molly was born
to MGM Copy Chief Sid Maitles and Mrs.
Maitles at St. John's Hospital, Far Rockaway.
William B. Zoellner, head of M-G-M's short
subjects sales, reprints and importations, has re-
turned from a Bermuda honeymoon.

A meeting of the stockholders of Columbia
Pictures has been called for Feb. 8 at 10 A.M.
for stockholders of record Jan. 3. Allied Artists
Vice-President Harold Mirisch returns over the
week-end to Hollywood.

Funeral service was held Tuesday for Joseph
J. Doughney, an executive in the general budgets
and statistics department at Paramount, who
died suddenly Friday of last week of a heart at-
tack. He had been with Paramount since 1920.
He is survived by his widow and four children.

INDIANAPOLIS

The Hudson Circuit, according to Robert
Hudson, head of the enterprise, is planning a
$150,000 remodeling project at Angola, Ind..
on the old Strand there. Jane Beard, former
booker at the Cantor Theaters, has joined the
Warner Bros, staff as head of the booking de-
partment. Doyle Carter, of the Roxy, Bloom-

BILL OF RIGHTS. Presentation of War-
ners' Technicolor short, "Bill of Rights," to
city and country boards of education, high-
lighted the Bill of Rights Day observance
in Los Angeles. Receiving the film from Her-
bert Freston, representing Warners, is Dr.
A. J. Stoddard, supervisor of the Los Angeles
Beard of Education. Looking on are Joe
Crail, chairman of the Bill of Rights com-
mittee; Mrs. Margaret Divizia, Audio visual
education supervisor, and Dr. C. C. Trilling-
ham, Los Angeles County Board of Educa-
tion supervisor.

ington, Ind., is on the sick' list. Morris Lefko.
district manager, RKO, spent several days -here,
planning the Ned Depinet Drive. Lefko is the
drive captain. Emery Creekbaum, operator of
the American Theater, Ladoga, Ind., is install-
ing a new heating plant.

A. M. Van Dyke, 20th-Fox sales manager at
the Chicago exchange, was a business visitor
here. Mrs. Morris Reinking, who operates the
Idaho and Swan at Terre Haute, Ind.. lias gone
to Florida for a 30-day rest.

At the regular monthly meeting of the board
of the Allied Theatre Owners of Indiana, Inc.,
Dec. 14th, in the Hotel Antlers, the directors
voted unanimously in favor of the Allied States
twin resolutions as proposed by Joe Finneran
and Syd Samuelson, condemning the practice
of issuing pictures with stars who have become
notorious as a result of their conduct.

Joe Meadows, operator of the Strand, Dawson
Springs, Ky., was stricken with a heart attack
recently. Sam Durrett, at Republic exchange,
is confined to General Hospital under observa-
tion. J. E. Stuckey, operator of the Princess,
Cayuga, and Rex at Montezuma, Ind., died in
St. Elizabeth's Hospital, Danville, 111., Dec. 11.

ST. LOUIS

Variety Club Chief Barker Tommy James
reports that the Heart Fund will net $1,000
from the Horace Heidt show in Municipal
Auditorium for which union stage hands donated
their $108.96 wages. In reference to the pro-
viding by the fund this year of eyeglasses to
needy children, an appreciative letter was re-
ceived from L. L. Tate, Director of Health and
Hygiene, and Martin Kouri, assistant director,
for the St. Louis board of education, thanking
the Club for its "splendid contribution" in "help-
ing to save the vision of our public school chil-
dren."

A crew was elected to choose new officers
for the Club.

The Motion Picture Theatre Owners of St.
Louis, Eastern Missouri and Southern Illinois
met Dec. 14 under President Tom Edwards of
Farmington. He announced the consent of
Henry Halloway, president of Mid-Central
Allied Independent Theatre Owners, to serve
on the proposed regional conciliation board to

iron out trade disputes on a voluntary basis.
Non-affiliated exhibitors will also be represented
on the board. The group discussed other mat-
ters, such as television and film rentals. The next
meeting of the officers and executive committee
will be held Jan. 11.

Altec has promoted Tom Canavan to sales
representative for the Central District. Former
Benton, 111., restaurant proprietor Robert Good
has succeeded Harry Crull as National Screen's
eastern Missouri salesman. Crull is going into
the theatre business in the east.

LOS ANGELES

The Fine Arts Theatre opens Dec. 28 with
"The Red Shoes" and will play- only first-run
foreign films. The theatre is the old Regina
with new seats, carpeting, lighting fixtures,
marquee and designs. The Melvan underwent
one more management switch recently when
M. Baum bought it from Sam Sunness ; it will
go back to a foreign-film policy. The Hunley
has been sold by the Western Amusement Com-
pany to Ben Mohi. The downtown United
Artists Theatre reopened Christmas Eve after
closing five days for renovation. In Pacific
Palisades W. D. Fulton plans to open his new
650-seat Bay Dec. 29 if he can obtain product.

Newly-elected officers of Moving Picture Op-
erators Local 150 are Earl C. Hamilton, presi-
dent ; Magnus Nielsen, business agent ; M. J.
Sands, vice-president, and incumbent Charles
Vencill, secretary. Board members are H. Clay
Blanchett, Frank McBride, Hugh C. Smith,
C. C. Piper and Kenneth Thompson.

Traveling fast has been Henry Davis, pro-
moted last week to city salesman for Para-
mount. He started as assistant shipper just
five years ago. Moz Buries went from distribu-
tion to exhibition when he resigned as branch
manager for Selznick Releasing Organization
to go with 'Harry Nace's circuit in Arizona.
Herb Kaufman temporarily replaces him.

DES MOINES

The Tri-States Theatre Corp. of Des Moines
has purchased the three-story Esquire theatre
building at Davenport for $137,500. Henry
Plude, manager of the Capitol, Davenport, la.,
was stricken ill and taken to a hospital at Daven-
port.

Geraldine Howell at 20th Century-Fox is re-
signing to be married Dec. 24 to Charles Lee
at her home in Truro, la. Jack Cohen has re-
signed as city salesman for 20th Century-Fox
to enter business for himself. Harry Levy suc-
ceeds him on Jan. 1. G. O. Dunkerson of Fon-
tenelle, la., will open a new theatre shortly at
Bridgewater, la. Henry Johnson has been named
as manager of the Walnut, la., theatre.

SALT LAKE CITY

MGM exchange Christmas party was held at
the Hotel Newhouse Dec. 19, with RKO's fol-
lowing the next day at the same hotel. Don
Kostopulos, owner of the Broadway, arranged
a Christmas party for 700 children, a policy he
has been carrying out for the past 20 years.
Kostopulos also subbed for Santa Claus for the
Salt Lake City Tribune and for the Telegram
in presenting their employes with $200 "just to
help things out." This year, to top off his efforts
for the city's children, he will give a series of
three movie parties for kids on Dec. 27, 28
( Continued on Page 24)

-24

SHOWMEN'S TRADE REVIEW, December 25, 1948

REGIONAL NEWSREEL

(Continued from Page 23)

and 29.

Manager Phillip S. Guss of Intermountain
Theatre Supply, states that construction of its
new $100,000 building here will be completed
within 90 days. Manager Robert Workman of
Intermountain's Capitol increased his attendance
greatly by having the first films of the U.S. C.-
Notre Dame game flown to the theatre.

The local Art Barn will present a series of
masterpiece films of the past during the winter
months. Intimations are current that Salt Lake
City may follow the lead of Los Angeles in
banning children's comic books featuring crime
and sex. Manager Charles iPincus of the Utah
Theatre, in association with the newspapers,
Tribune and Telegram, this week gave each
child attending his Christmas party a gift.
Radio station KALL participated.

DENVER

The Colorado Association of Theatre Owners
(CATO) has been organized by a group of
theatre men. Incorporators include Dave Cock-
rill, managing director of the Denham, presi-
dent and treasurer ; Pat McGee, general man-
ager Cooper Foundation Theatres, vice-presi-
dent; Charles R. Gilmour, president Gibraltar
Enterprises, secretary; A. P. Archer, president
Civic Theatres ; William Agren, booker Fox
Intermountain Theatres ; Dave Davis, general
manager Atlas Theatres, all of Denver, and
Larry Starsmore, president Westland Theatres,
Colorado Springs, Colo. The initial convention
has been set for Feb. 1-2 in Denver. Principal
speakers will be Ted Gamble, and R. J. O'Don-
nell. Star George Murphy will be master of
ceremonies at the banquet.

A number of creditors have filed suits for
$18,593.41 against the recently built Motorena,
Greeley, Colo., asking that the property be sold
to satisfy the claims. The Temple, McCook, a
Fox Intermountain Theatre, was destroyed by
fire.

Wm. B. Jury has bought the Vogue, Little-
ton, Colo., from Harmon Montgomery. Ben
Benda has been named manager of the Santa
Fe, succeeding Duane Welch, who resigned.
Lon Fidler, Monogram franchise owner, and
Sol Francis, Monogram home office representa-
tive, went to Colorado Springs on a sales trip.

Mr. and Mrs. Glen Wittstruck, owner of the
Rio, Meeker, Colo., are set for a vacation,
either in Honolulu or Nassau.

CHICAGO

The Chicago Variety Club is preparing for
a record-breaking New Year's Eve celebration
for its newly-elected officers. Eddie Silverman
of the Essanesse circuit ■ and David B. Stern
have been named directors of the KaRabida
Sanitarium which is a project of the Variety
Club.

The Chicago Better Films Council has ob-
tained a $1 admission rate for a performance
of "Hamlet" at the Apollo Theater and other
clubs may obtain similar concessions for week-
day shows. Balaban and Katz declared a $3
year-end dividend payable Dec. 29 which com-
pares with a $6 dividend at the end of 1947.

President Van Nomikos of the circuit bearing
his name states that central popcorn popping
plants are not profitable, patrons demanding corn
that has been freshly popped.

More than 300 employes of the Chicago of-
fices of Eastman Kodak attended the annual

Something Novel

Something novel and what possibly
may even be something new is the stunt
Paramount pulled to get Bob Hope's
Christmas greetings to the press — and
possibly plug his picture. It's a plastic,
small Santa Claus, whose stomach turns
out to be a small record one side of which
gives a song by Hope and the other side
his Christmas greetings.

reception and dinner-dance at the Stevens Hotel
Dec. 11, while 150 attended the dinner meeting
of Cinema Lodge CJA 150 at the Congress
Hotel on Dec. 14. The sixth annual booking
dinner of Allied Theatres at the Chez Paree
Club attracted 600. Jack Kirsch presided.

Master in Chancery Judge Joseph Ellard has
deferred the hearing in the Alger circuit per-
centage case to Feb. 3 at request of the attor-
neys. Judge Joseph Elward ruled against Lou
Jacobson, the plaintiff in the Oriental Theatre
case which leaves that 4,000-seat house in full
control of Edward Silverman of the Essaness
Circuit and associates. Attorney Seymour Si-
mon has served Monroe Theatre interrogatories
on RKO, Columbia, United Artists, Universal-
International, Warner Bros., 20th Century-Fox

NEWSREEL SYNOPSES

(Released Wednesday, December 22)

MOVIETONE (Vol. 31, No. 101) — China ship dis-
aster; Endurance fliers; Airlift training; Airlift goes
on in fog ; Spellman aids foundlings ; International kids'
Christmas party; Underwater Santa; Boy boxers; Bike
race.

UNIVERSAL (Vol. 21, No. 205) — China ship dis-
aster; General Assembly adjourns; Israel prisoners
returned; Gorilla baby-bath; Boy boxers; International
kids' Christmas party; Spellman aids foundlings.

WARNER PATHE (Vol. 20, No. 36)— Florida fash-
ions; China ship disaster; General Assembly adjourns;
Investigate Costa Rica disorder; Spellman aids found-
lings; International kids' Christmas party; Endurance
fliers; Great Events: Washington crosses the Delaware.

PARAMOUNT (No. 34)— Boy boxers; Gorilla baby
bath; China ship disaster; General Assembly adjourns;
Spellman aids foundlings ; Child choir in "Adeste
Fidelis."

NEWS OF THE DAY (Vol. 20, No. 231)— General
Assembly adjourns; China ship disaster; Gorilla baby-
bath; Underwater Santa; Boy boxers; Bike race;
International kids' Christmas party.

TELENEWS (Vol. 2, No. 51) — Costa Rico revolt;
Price of independence in Asia ; Indonesia, Philippines ;
New Hungary cabinet; Royal christening; Abdullah
plans ; Italy unemployment ; GI Santas in Germany ;
Probers urge spy laws; Navy plane rescue; Kitty
Hawk to Smithsonian; Air Force mystery plane;
Collier trophy for supersonic work; Petrillo signs
with record companies ; Paris hats ; Seek football
peace ; Mexico : Women in Sports.

(Released Saturday, December 25)

MOVIETONE (Vol. 31, No. 102) — Royal christening;
Kitty Hawk to Smithsonian; Collier trophy for super-
sonic work; Navy C-47 rescue; Zanuck honored for
"Gentleman's Agreement"; Football playoffs; Phila-
delphia Eagles-Chicago Cardinals, Cleveland Browns-
Buffalo Bills; Fishing festival (Atlanta only); Barbara
Ann Scott.

UNIVERSAL (Vol. 21, No. 206) — Royal christening;
Snow in East; Navy C-47 rescue; Collier trophy for
supersonic work; Kitty Hawk to Smithsonian; Foot-
ball ' playoff s : Philadelphia Eagles-Chicago Cardinals,
Cleveland Browns-Buffalo Bills.

WARNER PATHE (Vol. 20, No. 37)— Kitty Hawk
to Smithsonian; Snow in East; Royal christening;
People in the News: Alger Hiss, Barbara Ann Scott,
General DeGaulle; Navy C-47 rescue; Football play-
offs: Philadelphia Eagles-Chicago Cardinals, Cleveland
Browns-Buffalo Bills.

PARAMOUNT (No. 35) — Kitty Hawk to Smithsoni-
an; Royal christening; People: Movie stars home for
Christmas; Tom Clark for espionage law; Football
playoffs: Philadelphia Eagles-Chicago Cardinals, Cleve-
land Browns-Buffalo Bills.

NEWS OF THE DAY (Vol. 20, No. 232)— Royal
christening; Kitty Hawk to Smithsonian; Circus for
London kids; Football playoffs: Philadelphia Eagles-
Chicago Cardinals, Cleveland Browns-Buffalo Bills.

and Paramount asking for the titles of films re-
leased here from Sept. 1, 1933, to Jan. 1, 1945.

McClain and George have opened their 350-
car drive-in at Logansport, Ind.

Robert Dolfus, a theatre manager, was killed
in an automobile accident.

SAN FRANCISCO

Newly-elected canvassmen of the Variety
Club of Northern California elected Jimmie
O'Neil chief barker, succeeding Abe Blumen-
feld who was feted Monday with a testimonial
dinner at which he was presented with a nautical
clock and lifetime Variety membership card.
The new panel consists of Jerry Zigmond, Neal
East, Ken Dailey, L. S. Hamm, Elias Levy,
Bill David, Mel Kline, Al Grubstick, Nate Blum-
enfeld and O'Neil.

The Independent Theatre Owners of North-
ern California re-elected Rhotus Harvey against
his protest, believing that a new man should
have the post, as president ; Ben Levin as vice-
president and Harry Franklin as secretary-
treasurer, Harvey and Levin were named to
act as trustees for the group at the convention
of the Pacific Coast Conference at Portland in
February.

Mrs. Mari Marks is selling the Acme, North
Beach landmark, to H. Bluchell, former owner
of the Temple, who will remodel the house and
take possession the first of the year. R. B. Smith,
owner-manager of the Sierra and Chowchilla
theatres in Chowchilla, Calif., was here booking
and buying.

San Francisco-designed spring styles will be
filmed in a series of color movie sequences
aboard the steamship liner Lurline during a
round-trip cruise to Hawaii, January 5-27, by
Warner-Pathe News and will be released as a
travel-fashion news feature.

NEW ORLEANS

Eddy Stevens, former booker at Warner Bros,
has joined Universal as office manager. H. L.
Slessinger, Universal office manager, has re-
ceived a promotion, and beginning the first of
the year will go on the road as a salesman.

Twentieth Century-Fox employes held their
annual Christmas party Dec. 18 at the office.
Maxine Rodman, a cashier's clerk at 20th Cen-
tury-Fox, is spending the holidays at Spartan-
burg, S. C. Gwen Cash, cashier at Fox, is
spending the holidays in Texas.

Louise Marshall, booker at MGM, has.' re-
turned from a 10-day vacation trip to New York.
Naphlee Odom, booker at MGM, left Saturday
for Bloomington, 111., to spend the holidays.

TORONTO

A hnudred and fifty-seven features — an ave-
rage of five a month — have been classified as
adult entertainment by the Ontario B°ard of
Moving Picture Censors since the grading of
films was initiated June 1, 1946. Since adopting
the policy the censorship office has added regu-
lations which prohibit the playing of an adult
feature at movie club or Saturday matinee shows
on penalty of cancellation of theatre license.

The Ontario Theatres Inspection Branch has
directed theatre operators to conduct fire drills
regularly, particularly when changes in staff per-
sonnel occur, and during movie-club perform-
ances with audience participation in the presence
of a fire department official.

A new angle in theatre operation for Canada

SHOWMEN'S TRADE REVIEW, December 25, 1948 25

REGIONAL NEWSREEL

was seen at the palatial Odeon in Toronto when
a special Christmas dinner was served in the
theatre's mezzanine restaurant to paying cus-
tomers. Screening room of Famous Players-
Paramount in Peterborough is available for
rent to private theatre parties.

Odeon Theatres has opened the Odeons at
Brantford and St. Thomas. Early in 1949
Canadian Odeon will open the Humber in sub-
urban Toronto and the Odeon in Ottawa.

HARTFORD

Number of industry promotions were an-
nounced, with Wayne Casey, on staff of Center
Theatre, Hartford, for past several months,
promoted to chief of service staff, and Jack
Rider, MGM student booker at the New Ha-
ven exchange, promoted to booker in the Cin-
cinnati exchange.

A veteran industryite was due back for the
holiday season from Mexico City. He was Vin-
cent E. Palmeri, formerly in the trade in Bridge-
port and New Haven, now general manager for
Universal-International for Mexico and Lower
California. Owen Reynolds, doorman at Loew's
Poli, Bridgeport, Conn., went into Lahey Clinic,
Boston, for observation. State Theatre, Pitts-
field, Mass., formerly known as the Kameo The-
atre, owned by Reuben Landau, has been re-
opened, after numerous renovations. Manager is
Wendell Prouty.

Engagement of Selma Cohen of Loew's Poli,
New Haven, and Sidney Gimple was announced.
Mike Piccirillo of the Center, Hartford, was a
New Haven visitor. Christmas season Kiddie
Shows, with Harry Foster Welch in the role
of Popeye, and sponsored by local merchants
and businessness, has been booked in Hartford,
Greenfield, Holyoke, Mass., Troy, N. Y., Wa-
terbury, Lawrence, and Lowell, Mass.'

The Perakos theatre circuit managers of Con-
necticut attended a meeting last week at the
general offices in New Britain, with Peter Pera-
kos, head of the circuit, presiding. Among those
on hand were Sperie Perakos, John Perakos,
Tom Grogan, Tom Grace, Lou Franciose, Earl
Hannah, John D'Amato, and Vince Capuano.
Plans were announced for the annual employes'
Christmas party at the Eastwood, East Hart-
ford.

It's a baby boy for the Al Fitters. Father
is booker for Paramount in New Haven. Rabbi
Maurice Zigmond, brother of Jerry, district
manager in San Francisco for Paramount The-
atres, has been appointed assistant professor of
anthropology at Yale University, to teach one
day a week.

William H. Mortensen, managing director of
the Bushnell Memorial Theatre, Hartford,
Conn., has been given the Hartford Jewish War
Veterans' 1948 Good Citizens Award for par-
ticipation in interfaith activities.

Eugene Trombley, projectionist at E. M.
Loew's Royal, Worcester, Mass., is dead.

PORTLAND

Box-offices in Oregon may reach a new low
the final week of the year. It will be some
weeks before normal pay-checks are in circula-
tion after the recently settled waterfront strike.
Santa Claus has taken a big nick out of movie-
goers' purses, and some 20 days of continuous
rains resulted in higher water in suburbs.

Ted Gamble has opened his new Baker, Ore.,
theatre. A. P. and Louis Barstad sold their Rex

Variety and Kids

The pre-Christmas season was an ac-
tive one for the Variety Club of Cleve-
land, with most activities directed toward
the city's youngsters, aside from the gift
of a piano as a Christmas gift to the
Veterans Hospital. On Monday the Club
gave a Christmas dinner, complete with
all the trimmings, to 200 underprivileged
children in its club rooms, together with
gifts of clothing for the kids and a basket
of food to take home. On Tuesday the
club held a party for the children and
grandchildren of club members, and on
Tuesday evening put on a 14-act vaude-
ville show at the Music Hall with all
proceeds going to the Will Rogers Hos-
pital at Saranac Lake, N. Y. Warner Star
Janis Paige came on from Hollywood
to spearhead the show, the other enter-
tainers being mostly from Cleveland
night clubs. Actors, stagehands, etc.,
donated their services. Among many val-
uable prizes were a 1949 Cadillac and a
mink coat. Nat Wolf was general chair-
man of the show.

in Spokane to Mrs. Kenneth Wynne. Liberty
Manager Dixon Murphy in Dayton has re-
signed to go into the civil service, with Robert
Knight of Walla Walla now interim manager.

Sales Manager Ed Grigsby of Altec-Lansing
in Los Angeles conferred with B. F. Shearer
Company and National Theatre Supply here.
Twentieth Century-Fox Exploitation Chief Rod-
ney Bush and Pacific Northwest Exploiteer
Murry Lafayette have been visiting key centers.
RKO Western District Sales Manager Herbert
Mclntyre held a special meeting with Manager
Ed Lamb and his staff in Seattle to plot the
Ned Depinet Drive. Mose Mesher, Oregon dis-
trict manager for Evergreen State Theatres,
has been conferring in Seattle. The Orpheum
in Spokane has been showing the Swedish "Lazy
Lena and Blue Eyed Peter."

Jack D. Matlack of J. J. Parker Theatres
will marry Miss Eloise Herder of Portland in
the Spring. Secretary Betty Wick has left
Herbert Sobottka's Hamrick - Evergreen for
marriage. Assistant Manager Bob Turner of
the Fifth Avenue in Seattle has married Margie
Coffin. Paramount Assistant Manager Ed Ham-
rick is ill at Providence Hospital. Puyallup Ex-
hibitor Frank Barovic is just out of the hospital.

LOUISVILLE

A. Edward Campbell's Lyric opened in Lex-
ington Dec. 14. Besides operating four theatres
in Louisville, Campbell has an interest in drive-
ins in Kentucky and Indiana. Jimmie Robert-
son is manager of the new National here, re-
portedly owned by I. Jerome Riker of Brooklyn.
New manager of the Bonn in Bonnieville is Bill
King. Theatre Architect J. M. Ingram has
moved his offices to more spacious downtown
quarters.

Savoy Co-Owner Mrs. Gratia Locke is back
after a visit to New York, where she made a
sightseeing trip of the Radio City Music Hall
as its guest. Mr. and Mrs. George Jaeggers
visited Indianapolis ; he manages the Switow
Amusement Company's Elks Theatre in New
Albany. Service Engineer James F. Willard of
the Strong Electric Corporation in Toledo, Ohio,
spent several days at the Falls City Theatre
Equipment Co. here checking recent area in-
stallations by his company.

Miss Mary Logue of the American Theatre

Corporation suffered serious injuries as the re-
sult of a recent assault. She was taken to St.
Edward's Hospital.

Out of town exhibitors seen on the row re-
cently included : Mrs. Frances Wessell, Royal,
Carrollton; George Lindsay, Lindsay, Browns-
ville ; C. K. Arnold, Arco and Melody, Bards-
town ; Jack Story, Mary Agnes, Jamestown ;
Ed Campbell, Lyric, Lexington ; A. N. Miles,
Eminence, Eminence; R. L. Gastrost, Victory,
Vine Grove; Edwin St. Clair, St. Clair, Le-
banon Junction; Mr. and Mrs. E. L. Ornstein, /
Rialto in Marengo, Ind. ; Homer Wirth, Crane,
Crane, Ind. ; and G. M. May, Dream, Corydon,
Ind.

ATLANTA

Projectionists' local 225 here has elected
Martin Morris as president for 1949. Serving
with him will be Al Kemp, vice-president, and
Jake Pries, business agent.

Selznick's Bill Haines has resigned to take
over United Artists New Orleans branch. Mrs.
E. Clark has resigned at Universal and been
replaced by Miss Jeaneane Clark. Mrs. Sara
Smith will head the accounting department at
UT ; succeeding her in that function at Colum-
bia is Bonnie Boltman. Herbert Legg has re-
turned to his old booking job with Columbia.
EL Booker Sam Sherman resigned to go with
U-I.

Congratulations to Ed Duncan of the Richards
and Duncan Theatres in Georgia and to Mrs.
Duncan, and more congratulations to Film
Classics Office Manager Dick Reagan and his
wife. Both families have new baby boys. Happy
birthday to Astor Office Manager Don Hassley
and Monogram's Jackie Staples.

United Theatre Supply's Hay Busley is out
of the hospital in Columbus, Ohio. UT's Evelyn
Lanier and UA's Mary Adams are back at work
after illnesses. Columbia booking's Pearl Moos
is with her mother, ill in Lincoln, 111.

All Monogram sales representatives will have
a two-week Christmas vacation. Tower Man-
ager Harvey Smith has a new jeep.

Screen Guild Eastern Sales Manager Arthur
(Continued on Page 26)

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JOE HORN STEIN has if.'

26

SHOWMEN'S TRADE REVIEW, December 25, 1948

REGIONAL NEWSREEL

(Continued from Page 25)
Greenblatt is back in New York after a visit
to John W. Mangham, president of Screen Guild
of Georgia. Monogram Southern Branch Man-
ager Jimmie Hobbs is back from Tennessee.
Astor Sales Representative Jimmy Bello is
visiting his family in Brooklyn. Mrs. Ray Col-
lins is back assisting Ralph McCoy at Film
Classics after a visit to Covington. Stevens
Pictures President Ed Stevens is back from a
business trip. UA Branch Manager Johnnie
Bachwian and Monogram President William
Miller (Snake) Richardson are back from
Florida.

VANCOUVER

With the loss of most of Great Britain's lum-
ber sales, British Columbia theatres in the
lumber centers report that amusement dollars
are being hoarded and business is way off. Ex-
hibitors are seeking film rental adjustments un-
til things get back to normal.

The Cascade Drive-In has called it a season
— and a very successful one. Two new drive-
ins will open near here when the weather is nice
again next Spring.

Pat Smith is a new usherette at the Famous
Player Strand. Assistant Manager John Coo-
shek is back at Odeon's Plaza after a delayed
vacation. News-Herald Movie Editor Majorie
Schwartz has resigned to open her own pub-
licity office here. She is succeeded by Gordon
Wilson. ■•

COLUMBUS

Derwood Lowe has been named manager of
the new 882-seat , Lane, tenth in the Academy
circuit, opened Dec. 16. The new house, which
serves the tri-village area of Upper Arlington,
Grandview and Marble Cliff, is done in early
American style. Tom Gleba has succeeded Bill
Burt as inquiring reporter on the WCOL's daily
broadcast from under the Loew's Ohio marquee.
Former local resident and Ohio State student
Pliilip Cochran, famed flier who inspired Flip
Corkin in "Terry and the Pirates," will be
technical adviser with Beirne Lay, Jr., on RKO's
"Jet Pilot."

City Traffic Engineer Harry H. Turner has
suggested that the city set up a 2,500-car park-
ing lot using meters on an 18-acre site near
the proposed new Veterans' Memorial. Ground
has been broken for the new Bucyrus drive-in,
which will be completed in the spring. Incorpo-
rators include Baird Johnson, Margaret Mayer,
Roberta Venka and the firm of McConnell,
Blackmore, Corey and Burke.

Former RKO Grand Manager Larry Caplane
and his wife have a new daughter. He now
manages the RKO Brandeis in Omaha. Pfc.
Harold Goodin, former student assistant at
Loew's Ohio, stopped off here on his way to
Boiling Field, Washington, D. C. Winter vaca-
tions were enjoyed recently by John Barcroft,
Harry Simons and B. L. McGraner erf down-
town houses.

Committee members who helped make the
Variety Club's Kiddies Christinas Kamival a
success included: Floyd Gooding, Ben Cowall,
John Barcroft, John Hardgove, Leo Yassenoff,
Leo Haenlein, John Murphy, Sandy Hallock,

Sustained Interest

A new slant to an old exploitation idea
is advanced in a recent issue of the Fox
West Coast house organ. Idea is to take
a six-sheet poster, cut it up into seven
sections and display one section a day
for seven days in advance in the window
of a prominently-situated store, saving
the "key section" for the last day. This
gives the exhibitor an entire week of sus-
tained interest. Same idea might well be
employed with a 30x40 or 40x60 frame
or, if there's space, with a 24-sheet.

Paul Winkhaus, Sidney Katz, Gene Hazelton,
Kenneth Agee, Art Robinson, and Oscar Little.
Cecil Sansbury of the Club and Ramon Cram
of the Dispatch were co-chairmen of the four-
day event.

CINCINNATI

Martin Junk, Jr., son of the exhibitor at
Frankfort, Ohio, recently purchased the Sharon,
Sharonville, Ohio, from Jack Frisch. Peggy
DeVault, of 20th Century-Fox office, was at her
desk as usual Friday, Dec. 3, and on the follow-
ing day gave birth to her first baby, a son.
William Onie, who has been connected with
Monogram Pictures for the past 16 years, has
sold his franchise to his former partners, George
West and Ray Johnson. West will be in the
office and handle details of operation of the
branch. Prior to coming to Cincinnati Onie
was connected with independent film exchanges
in the Cleveland territory and has been in dis-
tribution of film for the past 30 years. His fu-
ture plans are not definite.

Co-Operative Theatre Service, of Pittsburgh,
has acquired the Lyric, Williamson, W. Va.,
for which it will handle booking and buying
of film. The latter theatre is owned by Mrs.
Gertrude Levine, widow of the late Milt Levine.
Jack Needham, Columbus, Ohio, is now booking
and buying for Frazyesburg, Ohio, and Oak
Hill, Ohio, in addition to Nelsonville, O., and
the Goodale Theatre, Columbus. Jack Rider has
joined the MGM booking staff, as student
booker. The personnel of the local MGM ex-
change held their annual Xmas party at the
Kemper Lane Hotel Tuesday night, Dec. 21.

A gala New Year's Eve party is being planned
for the Variety Club members, and admittance
will be limited to 75 couples. The State Thea-
tre, Middletown, Ohio, operated by Mitchell
Blachschleger, is no more. The building, owned
by the Elks, is being converted into a bar and
clubroom for the members. Jim Christian, for-
merly with Fox, has taken a position with Uni-
versal-International in the booking department,
replacing Jack Harrison, who resigned. A

change of ownership took place in November
at the Field Theatre, Bluefield, W. Va., when
W. R. McCoy took over the house from T. D.
Field of Tazewell, Va.

MILWAUKEE

Valon Theatres Corp. has been formed here
to operate theatres by Richard L. Harrington.
James I. Poole and Paul M. Barnes.

Marion Recreations is reported to have sold
the Marion Theatre in Marion, Wis., after a
few months of ownership. It had been oper-
ated for that and other owners over several
years by John Lubinski. New Owner Ray
Mayne will take over Jan. 1.

Manager Francis Kadow's Mikado in Mani-
towoc should be ready to re-open Jan. 1 after
a $30,000 remodeling and will continue its first-
run policy. Installation of the push-back style
will mean the loss of about 100 seats. The
Classic in Watertown has a new entrance and
marquee after a general remodeling and re-
decoration job. A new men's lounge and smok-
ing room has been opened in the basement and
a women's lounge and rest room on the first
floor. The Badger in Wittenberg is getting new
equipment, including Brenckert RCA projectors
with twin automatic change-over units and RCA
Phototone .sound equipment.

Fire starting at 1 A.M. reduced the 60-year-
old Warner in Augusta to a total loss, estimates
Owner Dave Hulbert ; only the projection room
and lobby remaining comparatively undamaged.
The building was owned by the Warner family
— no relation to Warner Bros. — for 30 years
before Hulbert purchased it from E. E. Warner
a year ago.

Theatre owners were given several weeks
more time to prepare their briefs in regard to
the proposed 5 per cent admission tax, the Mil-
waukee Common Council decided Dec. 12 in
postponing its hearing.

The manager of the Atlas, small neighbor-
hood theatre here, was bound over for trial on
$250 bail after the showing of an alleged in-
decent film. The film, "Souls in Pawn," was
billed as an expose of the baby-selling racket.

CLEVELAND

Former Eagle Lion Branch Manager Mark
Goldman has been appointed special sales rep-
resentative for Monogram in this territory.
Universal-International Salesman Alex Schimel
has been transferred from here after five years
to New Haven, within commuting distance of
his New York home.

Theatrecraft General Sales and Publicity
Manager Stuart Cangney has been in Charlotte

New Ideal Theatre Chairs
JOE HORNSTEIN has it!

Theatremen
Gather

MEETING recently in
Denver headquarters of
Gibraltar Enterprises
were: (Seated) Charles
R. Gilmore, president
and general manager ;
(standing) E. J. Schulte,
T. F. Murphy, Russell
Schulte, E. W. Ward,
Fred Knill, Wm. H.
Ostenberg, C. H. Chid-
ley, Nathan Greer.

SHOWMEN'S TRADE REVIEW, December 25, 1948

27

REGIONAL NEWSREEL

BOX-OFFICE SLANTS

and Greensboro, N. C, briefing prospective
drive-in builders on year-round operation with
his company's mobile in-a-car heater-speakers.
Columbia District Manager Sam Galanty ac-
companied Sales Manager Rube Jackter in his
recent policy conference here with Branch Man-
ager Oscar Ruby. RKO District Manager Mor-
ris I.efko held a series of meetings in Cleveland,
Cincinnati, Indianapolis and Detroit as Ned
Depinet Drive territorial captain. Warner Ohio
Zone Manager Nat Wolf brought the all-day
midwinter managers' meeting to a close on a
holiday note with dinner at the Statler.

Warner Salesman Bob Bixler is spending his
holiday with his folks in Texas. Columbia Sales-
man Bill Lissner is tanning in Florida for two
weeks ; Paramount Branch Manager Saul Fri-
field returned from there just in time for the
first cold spell here. Salesmen Oscar Kantor of
Warner and Shepard Bloom of 20th Century-
Fox are in New York for the holidays.

Irwin Shenker heads a committee including
Nat Barach, E. J. Stutz, Milton Grant and Ray
Schmertz to plan the Variety Club's New Year's
Eve festivities. The League of Showmen's
Wives, unaffiliated auxiliary of the Club, enter-
tained the husbands at a dinner dance in
the Club recently. The planners included Mrs
Sanford Leavitt, Mrs. Al Sunshine, Mrs. San-
ford Gottlieb and Mrs. Irwin Shenker. Northio
Booker Jesse Chinich was a him row visitor
from Cincinnati. RKO Theatre Division Man-
ager Emil Groth has recovered from an illness
and paid City Manager Max Mink a visit here.

Special children's matinees were the order of
most neighborhood houses last week, with se-
lected programs and gifts. Only a few theaters
closed Christmas Eve. Complaints about pre-
holiday attendance were missing this year ;
downtown first-runs held their own, so perhaps
others did, too.

Virginia Van Upp
Acquires 'Tolvanera'

Screen rights to "Tolvanera," a novel by Gines
de la Torre, have been acquired by Virginia
Van Upp, who expects to produce the film ver-
sion in Mexico sometime next year. The author
is now writing the screenplay.

New Theatres

Chicago — Charles Sorenson, a 400-seater at Gardner,
111.

Foxboro, Mass. — A drive-in theatre is to be erected
here.

Newport News, Va. — The new Capitol Theatre in
Poquoson has been completed and was set for opening
last week.

Atlanta — Golden Triangle Enterprises, a drive-in in
Florida.

New York — Walter Reade Theatres, an 850-car drive-
in within five miles of Kingston, N. Y., at a cost in
excess of $200,000 for completion by May 27, 1949.

St. Louis — Edwards and Plumlee Circuit, a 500-car
drive-in on Highways 61 and 67 between Farmington
and Flat River, Mo., for opening next spring.

Hartford, Conn. — Paton Price, Morgan O'Brien
James and Sam Capuano, the $150,000 New Theatre in
Farmington, Conn., the first theatre to be designed by
Architect Frank Lloyd Wright.

Vancouver, B. C. — The new 475-seat theatre being
built by a local milling company in Camrose, Alberta,
has been taken over by Arthur Fonteyne and Don
Mohler.

Milwaukee — Valley Outdoor Theatre Company, a
700-car drive-in near Janesville, Wis., to cost $75,000
or more. Standard Theatres, an outdoor theatre near
Beloit, Wis.

New Mirrophonic Sound
JOE HORNSTEIH has it!

Angel on the Amazon

( Continued from Page 21)
Lawrence Kimble's screenplay based on Earl
Felton's original story, told partly in flash-
backs, while not entirely convincing, paces
the 'incidents in such a manner that they are
temporarily believable. Associate Producer-
Director John H. Auer has drawn good per-
formances from the four stars and at a tempo
that commands and holds the interest. Reggie
Tanning's photography is excellent. George
Brent's lover is human and believable though
one could wish he had greater mobility of
feature. V era Ralston maintains the masklike
lack of emotion that befits her role. Brian
Aherne and "Doctor" Constance Bennett and
Fortunio Bonanova give competent perfor-
mances that help materially in maintaining
interest. "Angel on the Amazon" should do
satisfactory business in most situations where
patrons are not too exacting as to the credi-
bility of the basic situation. It will do -best in
average-sized towns and rural areas, but will
need a careful and intensive campaign to get
the best returns.

Blondie's Secret

Columbia Comedy 68 mins.

AUDIENCE SLANT: (Family) Another
adventure in the home vs. office ups-and-
downs of the beloved Bumpsteads unreels in
regulation fashion, and should win standard
approval from the followers of this series.

BOX-OFFICE SLANT: This one makes
fitting support on a dual bill, and may stand
on its own where the Blondie series is estab-
lished.

Cast: Penny Singleton, Arthur Lake, Larry Simms,
Marjorie Kent, Jerome Cowan, Thurston Hall, Jack
Rice, Danny Mummert, Frank Orth, Alyn Lockwood,
Eddie Acuff, Murray Alper, William "Bill" Phillips,
Greta Granstedt, Grandon Rhodes, Daisy. Credits:
Director, Edward Bernds. Original screenplay, Jack
Henley. Based on comic strip "Blondie" created by
Chic Young. Photography, Vincent Farrar.

Plot: The Bumpsteads' already twice-
delayed vacation once more is delayed, just
at the moment when Blondie has the bags
packed and the tribe, puppies and all, are
ready to take off. It's some conniving on the
part of the boss and one of Dagwood's co-
workers which works the mischief in order

'Mr. Perrin and
Mr. Traill'

Of this picture our London observer
wrote (STR, Aug. 28, 1948): "A tradi-
tion-bound British school and the pent-up
emotions of its crusty, frustrated masters
do not provide ideal cinema material, yet
the film has an undeniable charm and
does not fall down as entertainment." To
this sensitive comment he might have
added that the American audience is ac-
customed to fuddy-duddy professors and
that the name of author Hugh Walpole
may have some drawing power. He was
right when he said that the power of the
production lies in the characterization.
Marius Goring, late of "The Red Shoes,"
is excellent and is supported by good per-
formances down the line. A Twin Cities
Film released by Eagle Lion. Running
time, 92 minutes.

to save a contract for the firm. Things get
so serious Daisy is accused of having rabies
and has to go off to the pound, to the con-
sternation of the whole family. Blondie learns
the secret of the office plot, and in return
for keeping mum gets Daisy out of the dog
pound and her family off at last on their
vacation.

Comment: The morning mad dash for the
bus despite Mr. Beasley's interference, Dag-
wood's inherent reticence to tangle with bur-
glars, his atomic sandwiches, and several
more of the Bumpstead earmarks are present
along with a a lightweight plot and a mod-
erate share of comedy and hokum. Daisy
comes in for more attention than usual in
this one, and might offer a good angle for a
dog tie-in or at least some catchlines in the
ads. The amusement value, though never
great, is never dull, and the picture should
strike its regular chord of acceptance. — K.C.

Jungle Jim

Columbia Adventure 73 mins.

AUDIENCE SLANT: (Family) Johnny
Weissmuller scores in the first of his new
series. The one-time Tarzan still has a lot of
appeal.

BOX-OFFICE SLANT: If exploited prop-
erly, this should bring in excellent grosses.

Cast: Johnny Weissmuller, Virginia Grey, George
Reeves, Lita Baron, Rick Vallin, Holmes Herbert,
Tex Mooney. Credits: Producer, Sam Katzman. Direc-
tor, William Berke. Story and screenplay, Carroll
Young. Based on the newspaper feature. Photography,
Lester White.

Plot: A safari headed by Jungle Jim pene-
trates the jungle to find a poison that will
lick infantile paralysis. A lady scientist is in
charge of the scientists. The search is suc-
cessful after several narrow escapes, includ-
ing a rival who tries to beat the woman to
the punch, and a witch doctor.

Comment: Johnny Weissmuller scores in
his first of the new series. The one-time Tar-
zan still has a lot of appeal. The story line
is rather weak and the villain's role might
have been made stronger, but the audience
will get largely what it came to see in the
way of jungle atmosphere and Johnny's
heroics. William Berke's direction is very
good, keeping the action at a neat pace. The
musical background is excellent and the
sepia photography is effective. If exploited
properly, this picture should bring in excel-
lent grosses.

4 in Kings' Backlog

With the acquisition of an original story called
"Ramie," the King Brothers now have a backlog
of four pictures to produce for Allied Artists
release. In announcing this latest purchase, the
producers enumerate the other three in their
possession : "Gun Crazy" scheduled to go before
the camera next month ; their ownership of an
untitled story dealing with the man who rid
New York of the treacherous Black Hand and
a story about divorce called "Unwanted."

"Voice of Theatre Speakers"
JOE HOENSTEIN has it!

28

SHOWMEN'S TRADE REVIEW, December 25, 1948

Hollywood Newsreel

West Coast Offices — 6777 Hollywood Blvd., Hollywood 28, Calif. — Ann Lewis, Manager

PRODUCTION PARADE

Nicholas Ray was given a new director's con-
tract by RKO and thus will continue, under the
Howard Hughes regime, the progress he has
made during the past year with his direction of
"They Live By Night" and "A Woman's Se-
cret." First assignment under his new contract
will be the direction of "I Married a Commu-
nist" which is slated for a January start.

* * *

Crane Wilbur, who did such an outstanding
job with his writing and direction of "Canon
City" and his writing of the current release "He
Walked By Night," both for Eagle Lion, has
been signed by Universal-International to de-
velop an original story about women in crime.
Assignment calls for him to direct the film,
while Aaron Rosenberg makes his debut as
producer.

* * *

Richard L. Breen had his option taken up by
Paramount for the third year. Breen has been
associated with the writing of such top films as
"Tatlock's Millions," "Foreign Affair" and the
currently shooting Bing Crosby-starrer "Top O'
the Morning.

* * *

There's quite a bit of activity at Republic
these days. Preparations are afoot for the early
part of John Wayne's second producing-starring
venture "Eagles in Exile" from an original by
George Waggner, producer-director of the pic-
ture. And they are also preparing a Roy Rogers
film, a Monte Hale outdoor opus and another
of the Allan "Rocky" Lane western series.
These three are scheduled to go sometime in
January, with "Streets of San Francisco," a
story about juvenile delinquency, being planned

for a February start.

* * *

Virginia Mayo, Gordon MacRae, Dorothy
Malone and Janis Paige are the first of the
starring lineup Warner Bros, expects to put
in "Rise Above It," musical version of the
Broadway play, "Brother Rat." Picture is
slated for a spring start with Jerry Wald han-
dling the production reins.

* * *

Norman Foster has been set to direct Colum-
bia's Rosalind Russell starring comedy, "My
Next Husband," which Producer Buddy Adler
will put before the cameras in mid-February.

* * *

Shortly after the first of the year Producer
James S. Burkett will sail for England to lay
production plans for his initial Allied Artists
film, "The Highwayman," based on the narra-
tive poem by Alfred Noyes.

* * *

The next of the Screen Plays, Inc., pictures
for United Artists release will be called "High
Noon" based upon an original story by Carl
Foreman. Producer Stanley Kramer and Robert
Stillman, his associate, are planning the picture
for a March start, with an untitled second
scheduled to go by late summer.

* * *

As his second assignment on his new Colum-
bia producer contract, Alex Gottlieb has been
handed "It's a Man's World," a comedy by Her-

By Ann Lewis

IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIII

bert Clyde Lewis. Gottlieb is aiming the picture
for an April start, to follow "A Woman of Dis-
tinction" which is expected to hit the stages in
March.

* * #

Warner Bros, announces the acquisition of a
romantic comedy about a working girl, "Gay
Deception," by Jules Furthman and John Klorer.

* * *

Melville Shavelson and Jack Rose, who have
collaborated as a writing team on many top
productions, are working together again on the
screenplay of Paramount's new Frank Capra
production "Broadway Bill." Capra photo-
graphed the $50,000 Tanforan handicap won by
the sensational Citation, which he will use as
background footage, in this Bing Crosby starrer.

Documentaries on U-I
'49 Production Schedule

Documentaries will be an integral part of
Universal - International's production schedule
for next year, it was revealed this week. Pur-
chase of an original story by Irwin Gielgud
brings to four the number of such films to roll
in 1949, ail of them to be produced by Jerry
Bresler. Gielgud is now writing a treatment
on his story which deals with racketeering in
the adoption of b<*l$es.

Other three films now being prepared by
Bresler are "customs bureau, ' an original story
by Milton M. Raison dealing with the smug-
gling of jewels into the U. S. ; an untitled story
based on the famous Charles Stielow murder
case of 30 years ago which is being written
by Doant Hoag ; an untitled story which Roy
Huggins is writing based on the activities in
Germany of the Criminal Investigation Division
of the Provost Marshall's office.

Starting Date Set

"The Salem Frigate," Geffen-Shane Produc-
tions initial film for Universal-International re-
lease, has been set for production in June, 1949.

Studio Roundup

For their first effort together as a producer-
director combination, Irving Cummings, Jr.
and Irving Cummings, Sr. drove in "It's Only
Money" at RKO Radio three days ahead of
schedule. Under the elder's direction; the
Frank Sinatra-Jane Russell-Groucho Marx
starrer wound up Dec. 18 in a record 23 days
of production.

Cabled word from London to Warner Bros,
studios last week announced the starting there
of "The Hasty Heart," under Vincent Sher-
man's direction, at the ABC studios recently
built at Elstree. Meanwhile, back in Burbank,
Director Delmer Daves shot scenes with Gary
Cooper for "Task Force," with the star out
of the hospital. He had been undergoing treat-
ment for a bad cold, necessitating reshuffling
of schedules. Comdr. A. O. Martin, heroic
Naval chaplain who was in the first group of
Marines to reach Mt. Suribachi, Iwo Jima,
began his role of a chaplain in the picture.
Byron Stevens, Barbara Stanwyck's brother,
was cast as a fighter pilot.

Like Father, Like Autry

Gene Autry, 14 years a film star, is playing
his first dual role in Columbia's "Rim of the
Canyon." Besides playing himself, he also por-
trays his father, Steve Autry, a town marshal,
no less. For his part of the elder Autry, Gene
wears a mustache, also a new departure for
the cowboy crooner.

"Rimfire," the Lippert Production for Screen
Guild release, went before the cameras last
week. The initial shooting was on location at
Iverson's Ranch ; after that, the troupe re-
turned to Republic studios, where space is
being rented. Ron Ormond is producing for
Lippert, with a cast headed by James Millican,
Reed Hadley, Mary Beth Hughes and Henry
Hull.

U. S. Attorney General Tom Clark made
his film debut in Universal-International's "Il-
legal Entry." Clark and Commissioner Watson
B. Miller, head of the Immigration and Naturali-
zation Service, faced the lensmen in Washington,

'Never Underestimate Power of Women' — Van Upp

Never underestimate the power of a woman — especially at the box-
office. Seldom does she pay for the tickets, but she nearly always chooses
the attraction to see, according to Virginia Van Upp, who speaks with
the authority of a woman, a producer and a scenarist.

"This doesn't mean that pictures have to be like soap operas," she
elaborated. "The only way to slant a film for the distaff trade is to make
it a good production."

Miss Van Upp has just been signed by Edward Small to write as well
as produce "The Life of Valentino," which she considers a great
"woman's picture." Most men didn't like Valentino; many of them
loathed him, Miss Van Upp said. Still, a couple of decades have passed
since his death and that much time cloaks him with immortality, she
added.

"American women are natural-born shoppers and they select pictures
which they believe will render the most entertainment. The men really
just tag along. This fact has frequently been misinterpreted to mean
that tear-jerkers with maudlin sentiment and over-done romance should be made. Actually,
the American woman is a darned good judge of pictures."

A one-time child star, Miss Van Upp discovered at 15 that she was "through." She became
a reader, assistant casting director, assistant director, script girl, secretary, writer, associate
producer and finally producer! That's certainly living up to one's name. — JAY GOLDBERG.

Virginia Van Upp

SHOWMEN'S TRADE REVIEW, December 25, 1948

29

PICTURES STARTED LAST WEEK

MONOGRAM. Outlaw Marshal — Principals:
Johnny Mack Brown, Max Terhune, Gerry Pat-
tison. Director, Ray Taylor.

20th CENTURY-FOX. It Happens Every Spring
— Principals: Ray Milland, Jean Peters, Paul
Douglas. Director, Lloyd Bacon.

East Side Story — Principals: Richard Conte,
Susan Havwatd. Edward G. Robinson. Director,
Joseph Mankiewicz.

UNITED ARTISTS. Daring Caballero — Princi-
pals: Duncan Renaldo, Leo Carrillo, Kippee
Valez. Director, Wallace Fox.

UNIVERSAL - INTERNATIONAL. And Baby
Makes Three (Technicolor) — Princip Is: Don-
ald O'Connor, Charles Coburn, Gloria De Haven.
Director, George Sherman.

TITLE CHANGES
"The O'Flynn" (U-l) now THE FIGHTING
O'FLYNN. "Calamity Jane and Sam Bass"
(U-l) now CALAMITY JANE.

LONDON OBSERVATIONS

Elstree Hums Again With Top Stars Treading the
Sound Stages; Rank Promises Critics a Busy Year

D. C, to provide a prolog for the picture. It's
the first documentary to be made with the full
cooperation of the Immigration Department.
Producer Jules Schermer arranged the prolog
setup.

June Fulton and Patricia Hall, both of whom
have long-term contracts at U-I as a result
of winning beauty contests, were handed fea-
tured roles as college co-eds in "And Baby
Makes Three." Patricia Alphin, whom U-I
elevated from mail girl to actress, also drew a
featured part.

Veteran Chinese actor Keye Luke began his
role as a laundry owner in Pine-Thomas' Para-
mount release, "Manhandled." Jimmy Hunt,
eight-year-old, red-haired, freckle-faced lad,
won an important part in Bing Crosby's "Top
O' the Morning." The company has been on
location at a ranch in the Valley for final ex-
terior scenes.

Twentieth-Fox gave the green light to two
new pictures, making a total of nine currently
shooting, including one in Rome and one in
Germany. Starting were "It Happens Every
Spring," with Ray Milland coming over from
Paramount, plus Jean Peters and Paul Douglas,
and "East Side Story," a modern melodrama.

United Artists had another one going, too,
with the kickoff of "The Darling Caballero,"
another Cisco Kid for Inter-American Produc-
tions. Phil Krasne produces.

WB 1949 Releases Said
To Follow Public Trend

Product planned for 1949 release by Warner
Bros, will cater to the trend for "more comedies,
more musicals and more outdoor films," the
studio has announced. Of 25 films in varying
stages of production or now completed and
ready for release, 14 come under this trio of
headings. A 15th, "Adventures of Don Juan,"
while containing comedy sequences, is more
rightly in a class by itself as a Technicolor
Adventure spectacle.

There are five comedies : "Happy Times,"
"John Loves Mary," "A Kiss in the Dark,"
"The Girl from Jones Beach" and "One Last
Fling." Four musical films include "One Sun-
day Afternoon," "Look for the Silver Lining,"
"My Dream Is Yours" and "It's a Great Feel-
ing." Among outdoor films are "Montana,"
"South of St. Louis," "Colorado Territory,"
"The Younger Brothers" and "Task Force."

The remaining 10 pictures are in the drama
classification and include "The Fountainhead,"
"Flamingo Road," "Somewhere in the City,"
"Night Unto Night," "Whiplash," "The De-
cision of Christopher Blake," "Smart Girls
Don't Talk," "Flaxy Martin," "Homicide" and
"The House Across the Street."

By JOCK MacGREGOR

For years, the film columnist could speak
of "Elstree" and refer to the entire British pro-
duction industry. Then matters were compli-
cated by studios springing up at Denham, Pine-
wood, Shepperton and elsewhere. Fire destroyed
some of the Elstree stages
and with the flames went
much of its fame.

Elstree is regaining its
glory. Actually, the stu-
dios are located at Bore-
ham Wood, some fifteen
files north of London, but
the pioneers realized that
though this was the postal
address it would not look
good on the credit titles.
Fortunately, the telephone
exchange is situated at
the nearby olde worlde J°ek MacGregor
village of Elstree and this provided the gag for
the wisecracks.

Today, two major, one medium size and sev-
eral small studios are all connected with that
exchange, and characters in strange costumes
are again to be seen walking the leafless lanes
to the "Red Lion" at lunch time.

Across the road from the pub are the rebuilt
Associated British studios where Vincent Sher-
man is directing Ronald Reagan and Patricia
Neal in "The Hasty Heart." Nearby on the
British National lot, on lease to Korda, David
Niven is making "The Exclusive Pimpernel."

A little way up to the road, Victor Saville is
filming Robert Taylor and Elizabeth Taylor in
"Conspirator" and on a neighboring stage at
the MGM British studios, Anna Neagle and
Michael Wilding are starring in Herbert Wil-
cox's Technicolor "Maytime in Mayfair." In
the cutting rooms here, editors are assembling
"Edward, My Son" with Spencer Tracy and
Deborah Kerr in the leads and Alfred Hitch-
cock's "Under Capricorn," featuring Ingrid
Bergman and Joseph Cotten.

Coinciding with this renaissance is the publi-
cation of "The Elstree Story" by Clerke &
Cockeran Ltd., a delightful, nostalgic account
of the early days and the many who made their
debuts in the old B.I. P. (now Associated Brit-
ish) Studios. Among these, to name a few, are
Charles Laughton, Ray Milland, Anna Neagle,
Maureen O'Hara, Roddy McDowall, Alfred
Hitchcock and Victor Saville. Besides being an
enthralling record, it is a unique boost for
ABPC.

It is the tradition of J. Arthur Rank's

annual Christmas press lunch for him to reveal
some good news. This year he confessed to hav-
ing bad news : "the critics would have to work
harder in 1949 seeing more of his pictures." He
was supported in his toast to "our guests" by
Sydney Wynne who combined a few digs with
hard facts.

He appealed to the critics to appreciate the
necessity of "bread and butter" pictures and re-
member that the cinema was ' an industry as
well as an art. Claiming that 1948 was the best
year yet for . British pictures, he said they were
gaining practically everywhere outside of the
U. S. and 35 per cent Canadian and 53 per cent
Australian audiences preferred them.

Pat Mannock, replying for the lay press, re-

minded them that it was he who first suggested
the gong trade mark.

Ernest Fredman, on behalf of the trade papers,
made his usual preamble about the advantages
of multicolored advertisements and art paper
and then let go at the high-brow critics, saying
they do not consider their readers' needs and,
while writing for the millions, never mix.

* * *

"Once a Jolly Swagman," a Wessex pro-
duction released by Rank, has some brilliant
dirt track racing sequences, but the picture as a
whole is politically polluted, with references to
the International Brigade and the needs for- a
riders' trade union. A slight case of popular
front being mistaken for popular appeal.

* * *

George Minter had a shock in the Screen-
writers when I told him one of his releases was
on television that night. Apparently he does not
hold the video rights and the producer's repre-
sentative had sold direct to the BBC. This pro-
vides a new headache for those handling re-
issues, as they do not want to fall afoul of the
exhibitors.

* * #

Personnel: William Gell has appointed
Ralph Bettinson Hollywood representative for
Monarch Films . . . Raymond Stross, recently
discharged from hospital, has bought two new
cinemas . . . MGM's "B.F.'s Daughter" has
been re-titled "Polly Fulton" and a new sound
track has been recorded so that the father is re-
ferred to as "P.F." to avoid the British meaning
of the initials.

Irene Dunne Honored
By National Conference

Irene Dunne has been named by the National
Conference of Christians and Jews as the person
"who has done most in 1948 to promote better
understanding among people of all faiths." Miss
Dunne will receive the award at a luncheon in
New York on Feb. 4, according to Spyros P.
Skouras, 20th-Fox president and a director of
the conference.

Besides being active in charitable and religious
moves for years and recently establishing a
school in Los Angeles for Negro children, Miss
Dunne also represented the industry in activities
of the National Heart Committee and the Amer-
ican Cancer Society.

MGM Sets 6 1-Reelers
For Release in January

MGM will release six one-reelers during
January, including "Let's Cogitate," a Pete
Smith Specialty. "Super Cue Men," Pete Smith
Specialty starring Willie Mosconi and James
Caras, world's billiard champs ; "Fine Feathered
Friends," a Tom & Jerry Gold Medal Reprint
Cartoon ; "Goggle Fishing Bear," Technicolor
Cartoon starring Barney Bear ; "Annie Was a
Wonder," a John Nesbitt Passing Parade, and
"Clues to Adventure," another Nesbitt Passing
Parade.

Murphy Prospect

"Before I Die," a screen story by Harold D.
Quick, has been purchased by Monogram Pro-
ducer Paul Short as a prospective vehicle for
Audie Murphy.

30

SHOWMEN'S TRADE REVIEW, December 25, 1948

Jackson . . .

(Continued from Page 19) .
constantly mounting cost of essentials, he ob-
tained part-time employment. The job was one
of those get-up-early-in-the-morning things that
fa.ll into the semi-menial category. It didn't give
him much time for sleep but, on the other hand,
it didn't interfere with his faithful carrying out
of all the many duties connected with his job
as a theatre manager. He must have loved his
theatre work or he wouldn't have undertook a
task requiring abbreviated snooze sessions and
sweat-of-the-brow effort. But 1 guess a fellow
can't be. too choosy when he's out to get jingling
money to pay grocer bills.

When the news of his sideline reached im-
mediate superiors he was asked to give up the
job because it lacked dignity suited to his full-
time work as a theatre manager. I have not
been able to find out whether or not the superior .
making the decision requested consideration
from higher-ups or made other suggestions as
to just how he could fill the gap between income
and outgo.

Now I'm befuddled. I don't know how or
what to comment on a situation like that, but
surely somebody is doing such a swell job of
retrenchment that he should be ashamed to
face his shaving mirror.

Outstanding

I selected the three foregoing cases because
they are outstanding among many I have en-
countered and heard about. One manager wrote
me showing a percentage comparison of his
current pay as against what a predecessor re-
ceived back in depression days predicated upon
theatre receipts. Needless to say, the comparison
had a white-backed kitty odor precentagewise.
Consider the difference in what could be
bought with the mid '30s dollar and what a
dollar buys at today's prices !

Some months ago I sat with a branch man-
ager of a big distributing company. The matter
of manpower came up and he related how he
was well aware that all his salesmen were
padding their expense accounts in order to make
both ends meet. Then he added: "But do you
think I ever make mention of it? Not even
when I catch them red-handed. If I did I'd just
have to find new salesmen who would resort
to the same, or possibly worse, practices. I go
into the territory myself and I know that they
just can't make the rounds on the limited
allowances."

Recently I read in the papers that the sales-
men have organized a Colosseum — that's a new
name for union — and secured recognition with
Uncle Sam's NLRB. In many exchange centers
the expense account and the pay envelope are
both being forced, under threat of strike, to
proportions that will let a fellow turn in an
honest expense sheet and still keep the wolf
from nibbling at the seat of little junior's panties.

Demanded and Received

Other organized employes have demanded
and received 20 to 30 per cent increases— with
shorter hours, more overtime, vacation with pay,
and other costly considerations — during the
same period of vaulting prices that have found
the wage for service and management elevated
little, if any.

Surely the wise men of the movies know that
the local theatre manager and their service
staffs are the industry's representatives to the
folks who lay the money on the line to pay for
the efforts of— and guarantee a profit to — pro-
duction, distribution and exhibition alike. .

President Truman, speaking for Uncle Sam,
says he intends to ask for — and there is every
indication that he'll get— a minimum wage of
75 cents an hour. That'll take care of the ser-

vice staff so well that some of them — I could
say most — will be getting bigger salaries than
their managers. Perhaps there will be an
awakening among theatre owners and some
voluntary hike will be passed out to the fellows
who are forced to incur the big laundry and
pressing bills in the name of theatre dignity
while at the same time trying to make a 1939
dollar do service in a 1949 market. With the
example of Colosseum, Union and Guild before
them, it seems kinda foolish to wait for the
hurricane before nailing down a few loose planks
on the theatre structure.

No super mental capacity is required of the
heads that top the bottoms cushioned in swivel
chairs to ken the economic Grand Canyon sepa-
rating managerial remuneration and the normal
needs of living to the standard of the position.
The squawling babe in a cradle is Nature's
primary lesson of the responses, one to the
other, of belly, brain and behavior. The man-

COMIC BOOKS

COMIC BOOKS available from world's largest and
oldest theatre distributor. Best title and latest issues in
stock. Price 3c each. Sidney Ross, 334 W. 44th St.,
New York City.

DRIVE-IN OR OUTDOOR THEATRE EQUIPMENT

YOU'LL SAVE THOUSANDS HERE— SEE FOR
YOURSELF — Complete sound projection outfits,
$1995.00 and up; New 500 Watt Western Electric
Booster Amplifiers, $650.00; New Dual incar speakers
with junction box and transformer, $16.75; new drive-
way entrance and exit signs, illuminated, $22.50; Burial
Cable, 6c ft. ; Super Snaplite fl. 9 lenses increase light
25% from $150.00; 42" Weatherproof reflex horns com-
plete $39.75. Dept. b — S.O.S. Cinema Supply Corpora-
tion, 602 W. 52nd Street, New York 19.

NEW EQUIPMENT

ALL NEW— AND NEW LOW PRICES, TOO!
Fifteen Ampere Rectifier Bulbs, $4.95 ; Vinylite plastic
flameproof sound screen, sq. ft. 39%c; Weber Syncro
Dynamic dual sound projection outfit, coated lenses,
1KW arcs, rectifiers, RCA amplifier and two way
speakers, worth $4000.00, $2295.00; Masonite marquee
letters, 35c up; RCA 868 Photocells, $2.95; Simplex
BB Movements, $61.20; Splicers, $4.25; 1000W T-20
Mogpref. C-13D lamps, $3.95; 1500W $5.95; Sound-
film amplifiers including record player, $124.75. Dept.
b — S.O.S. Cinema Supply Corporation, 602 W. 52nd
Street, New York 19, N. Y.

PAIR SIMPLEX ACME SOUND PROJECTORS,
arc with 5 Point Bases, new condition, $765.00. Pair
Simplex. Double Bearing, Rear Shutter, 3 Point Bases,
R.C.A. Sound Heads, Reasonable. P. Sabo, 916 N. W.
19th Ave., Portland, Ore.

___ SITUATION WANTED

PROJECTIONIST DESIRES POSITION. 3^

years experience, sober and reliable. Can furnish best
of references. Billy Lovorn, Georgetown, S. C.

PROJECTIONIST-ELECTRICIAN. Seventeen years
experience. Capable, reliable, sober. Will furnish
references. Junius J. Gilmore, 305% N. Robinson.
Oklahoma City, Okla.

STUDIO AND PRODUCTION EQUIPMENT

THE ONE STOP STORE FOR PRODUCTION
EQUIPMENT — Unit Eye Shuttle for Belhowell,
$650.00; Bardwell McAlister 5000W Skypans, $111.75;
Dinkie Inkies, $11.95; Baby Keglites, $54.75; Baby
Boomlites, $114.50; 2000W Junior Spots, $129.50;
Double Broads, $114.65; Houston KIA 16mm proc-
essors, $3485.00; Belhowell 35mm sound printer,
$2750; 1/12HP 110V Synchronous Motors, new,
$57.50; Wall Single System Recording & Studio Cam-
era, magazines, lenses, amplifier, mike, power supply,
etc., rebuilt, $3750.00; Simplex 4 Star Preview Maga-
zines, $395.00; 35mm threeway Sound Moviola, rebuilt,
$895.00. Send for Production Catalog. Dept. b — SOS
Cinema Supply Corp., 602 West 52nd Street, New York
19.

THEATRE FOR LEASE

LARGE 900 SEAT DOWNTOWN GRIND HOUSE
located on busy street in Denver, Colorado. $20,000
buys 14-year lease. Cinema Amusements, Inc., 1756
Broadway, Denver, Colorado.

THEATRES FOR SALE

THEATRES FOR SALE. WRITE FOR LIST.
Theatre Exchange, Fine Arts Bldg., Portland, Oregon.

agerial vision blurred with worry over unfilled
family needs, unpaid bills and an insecure future
cannot be expected to function at full theatre
efficiency. Uncertainty fathers fear and mana-
gerial fear is highly communicable to theatre
patrons.

A few genuine wise men of the industry must
coordinate their own estimate of prestige as a
theatre asset — evidenced by glamor hotel suites,
parties and other expensive indulgences prac-
ticed on their personal field visits — with the
dire need of competence comparable to position
and duty demands of their currently bemused
and bewildered day-to-day representatives who
meet and greet the public who pays the entire
movie bill.

Well that guy with the "stop" sign is here
again. So-o-o, here's hoping that you found
something more comforting than corns and
callouses in your stocking this morning. And
that goes for wise men and bewildered men alike.

THEATRE GAMES

PUT A ZIP IN YOUR BANK NIGHT OR GIVE-
AWAY. Give away Consultation Prizes by QUIZ.
Order this special written "MOVIE STAR QUIZ
BOOK." Enough material for a full year. Descrip-
tions of famous people and answers. Complete — Only
$5.00 post-paid. SOLD EXCLUSIVELY TO THE-
ATRES. Movie Quiz Co., Box 201, Coshocton, Ohio.

DIE CUT BINGO CARDS— $3.00 per 1,000. 1-75
1-100. Screen Dial $20.00. S. Klous, c o Showmen's
Trade Review, 1501 Broadway, New York 18. N. Y.

FOR YOUR BINGO GAMES. Controlled or un-
controlled, die cut, play right, oriced right. Samples on
request. Premium Products, 354 W. 44th St., New
York 18, N. Y.

THEATRE PREMIUMS

GIVE-AWAYS FOR KIDDIE SHOWS. Magnifying
Glasses $20.00, Metal Junior Police and Sheriff Badges
$28.00, Comic Books $25.00. Cut-Out Funny Faces
$10.00. Prices quoted per thousand pieces. F.O.B. New
York. Enclose check with order. Sample assortment
$1.00. Fleischmann & Haskell, 2020 Broadway, New
York 23, N. Y.

THEATRE SEATING

THEY'LL BE SITTING PRETTY IN THESE—
425 Stafford fully upholstered padded back boxspring
seats, all red plush, excellent, $4.95; 350 American
panelback boxspring seats, newly reupholstered, $5.25;
239 Heywood panelback boxspring seats, newly re-
upholstered, $5.95; 200 Andrews fully padded backs,
boxspring seats; newly reupholstered, $6.50. Plenty
others — get Chair Bulletin 15. Dept. b — S.O.S. Cinema
Supply Corp., 602 W. 52nd Street, New York 19.

USED EQUIPMENT

POWERS OWNERS — WANTA MODERNIZE?
Replace with SOS Dual DeVry XD Transportable
projectors including 3000' magazines, lenses, 1000W
lamps, amplifier, speaker, rebuilt, $595.00; RCA low
frequency folded baffles, worth $300.00, $99.75; Dual
Simplex Acme Arc Sound Projector outfit, complete,
$1295.00; Simplex Rear Shutter Mechanisms, excellent,
$195.00; other Simplexes from $69.50; Dual Holmes,
$667.50; DeVry Late XDC Theatre Sound Projection
outfits with low intensity lamps, $1795.00; with 1KW
arcs $1995.00. Get our 1949 Catalog. Dept. ti — S.O.S.
Cinema Supply Corp., 602 W. 52nd Street, New York
19.

SOS USED ME RIGHT ON USED EQUIPMENT
— Hundreds of letters to prove it — Nothing leaves here
unless it's absolutely right. 50,000 Customers the world
over built SOS and keep buying here since 1926 because
they are used right. Send for 1949 Catalog. Dept. b —
S.O.S. Cinema Supply Corp., 602 W. 52nd Street, New
York 19.

PAIR HOLMES "EDUCATOR" PROJ. SYNC
MOTORS $1095.00. All Used 16mm. Proj. froa
$195.00 up. Eyemo 35mm Cameras $245.00 up
Arriflexes $725.00 up. Mitchell Outfit Compln.
$6000.00. Write for Lists. Camera Mart, Inc.. 70 W
45th St.. New York. N. Y.

CLASSIFIED ADVERTISING

Ten cents per word (10 words minimum). No cuts or borders. No charge for name and address. 5 insertions
for the price of 3. Money order or check with copy. Ads will appear as soon as received unless otherwise
instructed. Address: Classified Dept. SHOWMEN'S TRADE REVIEW, 1501 Broadway, New York 18. N. Y.

Feature Booking Guide

TITLE INDEX

Listed in the following index are
titles of features (exclusive of west-
ern series releases and re-issues)
with name of the distributor fol-
lowing the title. For data as to
running time, stars, etc., refer to
title under distributor company
listing.

SHOWMEN'S

TRADE

REVIEW

A

Title

Company

Abbott & Costello Meet Frankenstein. U-I

Accused, The Para.

Act of Violence MGM

Adventures of Don Juan WB

Adventures of Gallant Bess EL

Affairs of a Rogue Col.

Affairs of Adelaide, The 20th-Fox

Africa Screams UA

Air Hostess Col.

Alaska Patrol FC

Alias Nick Beal. . . Para.

Alice in Wonderland EL

AU My Sons U-I

All's Well Ind.

All the King's Men Col.

Amazon Quest FC

An Innocent Affair UA

An Old-Fashioned Girl EL

And Baby Makes Three U-I

Angel in Exile Rep.

Angel on the Amazon Rep.

Angels' Alley Mono.

Angry God, The UA

Anna Karenina 20th-Fox

Apartment for Peggy 20th-Fox

Appointment With Murder FC

Arctic Manhunt U-I

Are You With It? U-I

Arizona Ranger RKO

Arkansas Swing, The Col.

Arthur Takes Over 20th-Fox

Assigned to Danger EL

B

Babe Ruth Story, The Allied

Bad Boy Allied

Bad Men of Tombstone AA

Bad Sister U-I

Baltimore Escapade RKO

Barkleys of Broadway MGM

Beautiful Blonde From Bashful

Bend 20th-Fox

Behind Locked Doors EL

Belle Starr's Daughter ........ 20th-Fox

Berlin Express RKO

Best Man Wins Col.

Best Things in Life Are Free. . . .MGM

Best Years of Our Lives RKO

Beyond Glory Para.

B. F.'s Daughter MGM

Big Cat, The EL

Big City MGM

Big Clock, The Para.

Big Fight, The Mono.

Big Jack MGM

Big Punch, The WB

Big Sombrero, The Col.

Big Town Scandal Para.

Bitter Victory Para.

Black Bart U-I

Black Eagle, Story of a Horse Col.

Blanche Fury EL

Blonde Ice FC

Blondie's Big Deal Col.

Blondie Hits the Jackpot Col.

Blondie's Night Out Col.

Blondie's Reward .Col.

Blondie's Secret Col.

Blood on the Moon RKO

Bodyguard RKO

Bomba, the Jungle Boy Mono.

Borrowed Trouble UA

Boston Blackie's Chinese Venture .. Col.

Boy With Green Hair, The RKO

Bribe, The MGM

Bride of Vengeance Para.

Broken Journey EL

Brothers, The U-I

Brothers in the Saddle RKO

Bungalow 13 20th-Fox

Bush Christmas U-I

c

Calamity Jane U-I

Calendar, The EL

Campus Sleuth Mono.

Canadian Pacific 20th-Fox

Canon City EL

Casbah U-I

Caught MGM

Champion Independent

Checkered Coat, The 20th-Fox

Chicago Deadline Para.

Chicken Every Sunday 20th-Fox

City Across the River U-I

Clay Pigeon RKO

Cleopatra Arms WB

Code of Scotland Yard Rep.

Colorado Territory WB

Come To The Stable 20th-Fox

Connecticut Yankee. A., Para.

Features and western series pictures are listed alpha-
betically by title under name of distributor. (Consult
Title Index for distributor of pictures known only by
title.) Numerals at left of titles indicate Production or
Block Number, (SP in this column indicates Special
release sold separately), those at extreme right give
publication date of Advance Data: a; or Box-Office
Slant: b. Asterisk following title indicates color photog-
raphy with adjoining letter giving name of type of color
thus: *T: Technicolor, *C: Cinecolor, *M: Magnacolor,

*U: Trucolor, *V: Vitacolor. Audience Classification is
indicated by letters following titles: A — Adult; F — Fam-
ily. Letters and combinations thereof in parenthesis in-
dicate type of story in accordance with following key:
(B) Biographical (C) Comedy

(D) Drama (Doc) Documentary

(G) Gangster (M) Musical

(H) Horror (W) Western
(My) Mystery (Wo) War

(See final page of Guide for Re-Issues)

ALLIED ARTISTS

Time Rel.

CURRENT Mins. Date Refer to

10 Babe Ruth Story, The (D)F W. Bendix-C. Trevor-C. Bickford 107... 9/6/48 b7/24/48

Bad Men of Tombstone (D)F B. Sullivan-M. Reynolds-B. Crawford.. 75. .. 12/15/48 ...bl2/18/48

8 Dude Goes West, The (C)F E. Albert-G. Storm-J. Gleason 87... 8/30/48 b5/l/48

5 Hunted, The (D) A Preston Foster-Belita 85. .4/7/48 b2/7/48

6 Smart Woman (D) A B. Aherne-C. Bennett-B. Sullivan 93... 4/30/48 b3/13/48

Strike It Rich (D)F R. Cameron-B. Granville-D. Castle 81. .. 11/26/48 ...bll/27/48

COMING

Bad Boy , Nolan-Wyatt-Murphy-Gleason

My Brother Jonathan (D)A Michael Denison-Dulcie Gray

Stampede Rod Cameron-Gale Storm

When a Man's a Man ■ G. Madison-R. Calhoun-G. Storm.

.105.

.3/15/49 b3/13/48

al2/ll/48

ASTOR PICTURES

Battling Marshal Sunset Carson-Pat Starling

Deadline Sunset Carson-Pat Starling 64... 4/15/48

Look-Out Sister Louis Jordan 67. . .9/15/48

Rio Grande Sunset Carson-Evohn Keyes 2/15/49

Stallion Canyon *U K. Curtis-C. Cotton-S. Fisher 1/15/49

Sunset Carson Rides Again Sunset Carson-Pat Starling 10/1/48

Sunset Carson Strikes Back Sunset Carson-Evohn Keyes

COLUMBIA

Arkansas Swing, The H.

Best Man Wins (C)F E.

Black Arrow, The (D)F L.

Black Eagle (W)F W.

CURRENT

Hot Shots-G. Henry-S. Hart 63.

Buchanan-A. Lee-R. Shayne 75.

Hayward-J. Blair-G. Macready 76.

Bishop- V. Patton-G. Jones 76.

Blondie's Reward (C)F Singleton-Lake-Simms-Kent 67.

Coroner Creek *C (D) A R. Scott-M. Chapman-G. Macready 90.

Fuller Brush Man, The (C)F Red Skelton-Janet Blair 93.

Gallant Blade, The *C (D)F L. Parks-M. Chapman-V. Jory 81.

Gentleman From Nowhere (My)F Warner Baxter-Fay Baker 66.

I Surrender Dear (M)F Gloria Jean-David Street 67.

Ladies o the Chorus (M)F A. Jergens-M. Monroe-R. Brooks 60.

Lady from Shanghai, The (My) A Rita Hayworth-Orson Welles 87.

Leather Gloves (D)F C. Mitchell-V. Grey-J. Nigh 75.

Loves of Carmen, The *T (D) A R. Hayworth-G. Ford-R. Randall 98.

Lulu Belle (D) D. Lamour-G. Montgomery- A. Dekker. 87.

Ford-W. Holden-E. Drew 99.

Ford-E. Keyes-R. Randall 87.

Donaldson- J. Litel-J. Lloyd 67.

69.
66.
89.
58.
62.

Mating of Millie, The (C)F G

My Dog Rusty (D)F T.

Port Said (D) A Gloria Henry-William Bishop

Racing Luck (D)F G. Henry-S. Clements-D. Bruce...

Return of October, The *T (C)F G. Ford-T. Moore-A. Sharpe

Rusty Leads the Way (D)F T. Donaldson-S. Moffett-J. Litel. . .

Singin' Spurs Hoosier Hot Shots-Patricia White

Strawberry Roan, The *C (W)F G. Autry-G. Henry-J. Holt 79.

Thunderhoof (D)F P. Foster-M. Stuart-W. Bishop 76.

Trapped By Boston Blackie (M) C. Morris-J. Vincent-R. Lane 67.

Triple Threat (D)F .' Top Pro Football Players 70.

Untamed Breed, The *C (W)F S. Tufts-B. Britton-G. Hayes 79.

Walk a Crooked Mile (D) A D. O'Keefe-L. Hayward-L. Allbritton.. 91.

. 7/29/48

.5/6/48 b5/22/48

.Aug. '48 b7/3/48

.9/16/48 ....bll/13/48

.6/3/48 b8/21/48

. July '48 b6/5/48

. June '48 b3/8/48

.Nov. '48 ...blO/16/48

.9/9/48 b8/14/48

.10/7/48 b9/4/48

M2/11/48

.May '48 b4/17/48

.11/11/48 bl2/4/48

.Oct. '48 b8/21/48

.Aug. '48 b6/12/48

.Dec. '48 ...bll/20/48

..Apr. '48 ....b3/13/48

.4/8/48 b6/12/48

.4/15/48 b5/15/48

. . .bll/13/48
. . .bl0/23/48
. ...b7/31/48

. .Nov. '48
. .Nov. '48
. .10/21/48

..9/23/48

..Aug. '48 b4/24/48

..7/8/48 b7/10/48

.5/13/48 b6/19/48

..9/30/48 b9/ 18/48

..Oct. '48 ...bll/20/48
..Sept. '48 ....b9/4/48

COMING

Affairs of a Rogue (D) A Jean-Pierre Aumont-Joan Hopkins. ... Ill b5/8/48

Air Hostess G. Henry-W. Wright-R. Ford all/13/48

All the King's Men B. Crawford- J. Dru-J. Ireland

Big Sombrero, The *C Gene Autry-Elena Verdugo a9/20/47

Blondie's Big Deal P. Singleton-A. Lake-L. Simms al2/4/48

Blondie Hits the Jackpot Penny Singleton-Arthur Lake al2/ll/48

Blondie's Night Out (C) P. Singleton-A. Lake-L. Simms al/10/48

Blondie's Secret Singleton-Lake-Kent-Simms 68 a7/3/48

Boston Blackie's Chinese Venture C. Morris-R. Lane-G. E. Stone a7/17/48

Crime Doctor's Diary, The Warner Baxter-Stephen Dunne al2/4/48

Dark Past, The William Holden-Lee J. Cobb 75 a7/10/48

Devil's Henchmen, The •. W. Baxter-M. B. Hughes-M. Mazurki

$5,000 Reward R- Scott- J. Ireland-N. Beery, Jr

Greed G. PnH-t. Lnnino-E. Buchanan

Her Wonderful Lie Janis Carter-Marc Piatt

Home in San Antone R. Acuff'-J. Thomas-Smoky St. Boys

Hounded , G. Raft-N. Foch-G. Macready

Jolson Sings Again *T Parks-Hale-Donath-Demarest

Jungle Jim Johnny Weissmuller-Virginia Grey a9/18/48

Knock On Any Door H. Bogart-J. Derek-S. Perry a9/18/48

Law of the Barbary Coast, The R. Shayne-A. Jergens-S. Dunne al2/4/48

Loaded Pistols Gene Autry-Barbara Britton 79 a7/3/48

Lone Wolf and His Lady, The Ron Randell-June Vincent a9/ll/48

Lost One, The (O)A Nelly Corradi-Gino Mattera 84 b4/3/48

Lost Tribe, The Johnny Weissmuller-Elena Verdugo all/13/48

Make Believe Ballroom A. Jarvis-R. Warrick-J. Dorsey all/6/48

Manhattan Angel (M)F G. Jean-R. Ford-P. White 66., M2/18/48

Mr. Soft Touch Glenn Ford-Evelyn Keyes a9/18/48

Mutineers, The Jon Hall-Adele Jergens

Night in Havana Desi Arnaz-Mary Hatcher

Riders of the Whistling Pines Gene Autry- Jimmy Lloyd a7/31/48

Rough Sketch Jennifer Jones-John Garfield al2/ll/48

Rusty Saves a Life T. Donaldson-G. Henry-S. Dunne a7 '10/48

Secret of Saint Ives Richard Ney

Shockproof Cornel Wilde-Patricia Knight 79 a9/25/48

Slightly French Lamour-Carter-Parker-Ameche a5/8/48

Smoky Mountain Melody Roy Acuff -Smoky Mountain Boys

Song of India Sabu-T. Bey-G. Russell a7/31/48

Undercover Man G. Ford-N. Foch a7/31/48

Walking Hills, The R. Scott-E. Raines-W. Bishop a7/3/48

Westerns

Blazing Across the Pecos Charles Starrett-Smiley Burnette 55... 7/1/48

Challenge of the Range Charles Starrett-Smiley Burnette

Desert Vigilantes Charles Starrett-Smiley Burnette

El Dorado Pass Charles Starrett-Smiley Burnette 10/14/48

Laramie Charles Starrett-Smiley Burnette

Phantom Valley Charles Starrett-Smiley Burnette 52... 2/19/48

Quick On The Trigger Charles Starrett-Smiley Burnette

Rim on the Canyon G. Autry-N. Leslie-A. Hale, Jr ■

Trail to Laredo C. Starrett-S. Burnette-J. Bannon 54... 8/12/48

West of Sonora Charles Starrett-Smiley Burnette 55.3/25/48

Whirlwind Raiders Charles Starrett-Smiley Burnette 54. . .5/13/48

CURRENT

Mitchell-A. Long-F. Knight

Raymond-N. Nash-R. Bice

Bremer-R. Carlson-D. Fowley

Calvert-M. Grahame-F. L. Sullivan.

Brady- J. Corey- W. Bissell

Baxter-V. Gilmore-R. Kollmer

Ryan-R. Fraser-L. Brooks

EAGLE LION

905 Adventures of Gallant Bess *C (D)F C.

821 Assigned to Danger (My) -G.

906 Behind Locked Doors (D) A L.

Broken Journey (D)A P.

826 Canon City (Doc) A S.

824 Close-Up (D) A A.

820 Cobra Strikes, The (My)F S.

910 He Walked By Night (Semi-Doc) A R. Basehart-S. Brady-R. Roberts

904 Hollow Triumph (D)A Paul Henreid-Joan Bennett

903 In This Corner (D)F S. Brady-A. Shaw-J. Millican. . .

831 Lady at Midnight (My)F R. Denning-F. RafTerty-J. Searle

907 Let's Live a Little (C)A. H.

825 Mickey *C (C)F L.

908 Million Dollar Weekend (D)F G

819 Noose Hangs High (C)F Abbott-Costello-Downs-Calleia

901 Northwest Stampede *C (C)F J. Leslie-J. Craig-J. Oakie

902 Olympic Games of 1948 (Doc)F Athletes of 58 Nations

813 Open Secret (D)A '. J. Ireland-J. Randolph-R. Bohnen

Parole, Inc. (D) A M. O'Shea-T. Bey-E. Ankers

822 Raw Deal (D) A D. O'Keefe-C. Trevor-M. Hunt

816 Ruthless (D) A Z. Scott-L. Hayward-D. Lynn

Lamarr-R. Cummings-A. Sten.
Butler-B. Goodwin-I. Hervey. .
Raymond-S. Paull-F. Lederer. .

829 Shed No Tears (D) A W.

827 Spiritualist, The (D) A T.

Strange Mrs. Crane, The (D) A M.

823 Sword of the Avenger (D) A R.

Ford-J. Vincent-R. Scott

Bey-L. Bari-C. O'Donnell

Lord-R. Shayne-P. Watkin...
Del Gado-Sigrid Gurie

COMING

Marsh-S. Murray-F. Aylmer.
Jean- J. Lydon-F. Rafferty...

73. :. 10/10/48 D7/31/48

66... 5/19/48 a4/17/48

61. . .10/17/48 b9/ll/48

89... 9/12/48 b4/24/48

82. ..6/30/48 b6/26/48

83... 6/9/48 blO/9/48

61... 4/24/48 b5/22/48

80... Dec. '48 ...bll/13/48

83... 8/30/48 b8/14/48

61 1/2. 9/19/48 b9/4/48

61... 8/8/48 b7/31/48

85... Nov. '48 ...blO/30/48

87... 6/23/48 b6/19/48

73... Nov. '48 ...blO/16/48

77... 4/17/48 b4/10/48

76... 7/28/48 b7/3/48

136. . .9/12/48 b9/18/48

70... 5/5/48 b7/17/48

71... Dec. '48 M2/4/48

79... 5/26/48 b5/22/48

102... 4/3/48 b4/3/48

70... 7/2/48 b7/24/48

79... Aug. '48 b8/7/48

59... Dec. '48 ...blO/30/48
72... 6/2/48 b5/15/48

Foster.

Alice in Wonderland *Ansco C.

An Old-Fashioned Girl (C-D-M)F G.

Big Cat, The *T L. McCallister-P. A. Garner-P.

Blanche Fury *T (D) A V. Hobson-S. Granger

Calendar, The (C)A Greta Gynt-John McCallum

Esther Waters (D)A Kathleen Ryan-Dirk Bogarde

It Always Rains on Sundays G. Withers- J. Warner

Man Wanted Anabel Shaw-Robert Lowery

Miranda G. Johns-G. Withers-G. Jones

Mr. Perrin and Mr. Traill (D) A D. Farrar-M. Goring-G. Gynt

828 Oliver Twist (D)F R. Newton-A. Guinness-K. Walsh...

Sp. Red Shoes, The *T (D) A A. Walbrook-M. Goring-M. Shearer.

Red Stallion in the Rockies *C Red Stallion-Arthur Franz

Feb. '49

. 82... Jan. '49 ...bl2/18/48

Apr. '49

. 95 b3/20/48

. 79 b6/5/48

.108 blO/2/48

. 92 bll/29/47

Cummings-A. Dahl-R. Basehart...

Bannon-P. Stewart-E. Lynn

Bannon-N. Gates-P. Stewart

Granger-F. Rosay-J. Greenwood..

Mills-D. Bond-H. Warrender

Ryan-R. McDonald-T. Marshall

(D)A Jean Kent-Albert Lieven

.S. Hayward-R. Preston-P. Armendariz.

Westerns

Gun Fighter Lash LaRue-Fuzzy St. John-Mary Scott

856 Hawk of Powder River, The (W)F E. Dean-R. Ates-J. Holt

857 Prairie Outlaws E. Dean-R. Ates-J. Holt

858 Tioga Kid, The (W)F E. Dean-R. Ates-J. Holt

855 Westward Trail, The (W)F E. Dean-R. Ates-P. Planchard

Reign of Terror R.

Ride, Ryder, Ride J.

Roll, Thunder, Roll.

Saraband for Dead Lovers *T (D) A S.

Scott of the Antarctic (D) A *T J.

Shamrock Hill P.

Sleeping Car to Trieste
Tulsa *T

Mar. '49

92 b8/28/48

116 D7/3/48

133 b7/31/48

Jan. '49 .... all/6/48

Feb. '49 all/6/48

Jan. '49

Feb. '49

94 blO/2/48

111. . .Apr. '49 ...M2/18/48
Feb. '49

95 bll/6/48

Mar. '49 alO/2/48

al2/18/47

54... 4/ 10/48 D3/27/48

57. . .5/12/48

54... 6/17/48 b3/20/48

56... 3/13/48 b3/13/48

.May '48
.Feb. '49
.Apr. '48
.Oct. '48
.Jan. '49
. Sept. "48
.Apr. '48
.Sept. '48

FILM CLASSICS

Alaska Patrol Richard Travis-Helen Westcott 76.

Amazon Quest T. Neal-C. Matthews-C. Donne

Appointment With Murder (My)F John Calvert-Catherine Craig 67.

Blonde Ice (D)A Leslie Brooks-Robert Paige 73.

Daughter of Ramona *C P. Reed-M. Vickers-D. Woods

Devil's Cargo (M) A J. Calvert-R. Hudson-R. Karns 61.

Inner Sanctum (D) A Mary Beth Hughes-Charles Russell 62.

Judge, The Milburn Stone-Katherine DeMille 69.

Miraculous Journey *C (D)F R. Calhoun-A. Long-V. Grey 76.

Money Madness ■ H. Beaumont-F. Rafferty-H. Warde 73.

Sofia *C Gene Raymond-Sigrid Gurie 82.

State Department (File 649) *C Lundigan-Bruce-Loo-Ahn

The Argyle Secrets (My)F W. Gargan-M. Lord-R. Byrd 63... May '48

Unknown Island *C (D) A V. Grey-P. Reed-R. Denning 75. . .10/15/48

Will It Happen Again? (Doc) A Adolph Hitler-Eva Braun 62... May '48

METRO-GOLDWYN- MAYER CURRENT

820 B. F.'s Daughter (D) A B. Stanwyck-Heflin-C. Coburn 108. . .Apr. '48

827 Big City (D)M M. O'Brien-R. Preston-D. Thomas 103. . .June '48

829 Easter Parade *T(M)F J. Garland-F. Astaire-P. Lawford 103. . .July '48

831 Date With Judy, A *T (C)F W. Beery-J. Powell-E. Taylor 113. . .July '48

909 Hills of Home (C)F Lassie-E. Gwenn-D. Crisp • 91... Dec. '48

826 Homecoming (D) A Gable-Turner-Baxter-Hodiak 113... May '48

903 Julia Misbehaves (C)F G. Garson-W. Pidgeon-P. Lawford 99... Oct. '48

901 Luxury Liner *T (M)F G. Brent-F. Gifford-J. Powell 99. . .Sept. '48

904 No Minor Vices (C)A D. Andrews-L. Palmer-L. Jourdan 96... Nov. '48

828 On An Island With You *T (M)F E. Williams-P. Lawford 107. . .June '48

825 Pirate, The *T (M) A J. Garland-G. Kelly-W. Slezak 102. . .June '48

830 Search, The (D)F Montgomery Clift-Aline MacMahon 105. . .Aug. '48

905 Secret Land, The (Doc)F ■ U. S. Navy 70... Oct. '48

902 Southern Yankee, A (C)F R. Skelton-B. Donlevy-A. Dahl 90. . .Sept. '48

824 State of the Union S. Tracy-K. Hepburn-V. Johnson 124. . .Apr. '48

821 Summer Holiday *T (C)A Rooney-De Haven-Huston-Morgan 92... 5/20/48 .

906 Three Musketeers, The *T (D)F Turner-Kelly-Allyson-Heflin 123. . .Nov. '48

910 Words and Music *T (M)F J. Allyson-P. Como-J. Garland 122. . .Dec. '48

.blO/16/48
. .b5/22/48

. .b3/20/48
. .blO/2/48

. .b8/14/48
. . .b4/3/48
. . b8/28/48

. .b4/24/48
.bll/27/48
. .b5/22/48

.b2/21/48
.b3/27/48
.b5/29/48
.b6/19/48
.blO/9/48
.b4/10/48
b8/14/48
.D8/21/48
.blO/9/48
. . b5/l/48
. . b4/3/48
.b3/27/48
.b8/28/48
. .b8/7/48
. b3/27/48
.b3/13/48
blO/16/48
bl2/ll/48

SHOWMEN'S TRADE REVIEW

Title Company

Conspirator MGM

Corridor of Mirrors U-I

Counterfeiters, The 20th-Fox

Countess of Monte Cristo U-I

Coroner Creek Col.

Cover-Up UA

Creeper, The 20th-Fox

Crime Doctor's Diary Col.

Criss-Cross U-I

Crooked Way, The UA

Cry of the City 20th-Fox

D

Daredevils of the Clouds Rep.

Dark Past

Daughter of Darkness Para.

Daughter of the Jungle Rep.

Daughter of Ramona FC

Date With Judy, A MGM

Date With Murder, A FC

Dead Don't Dream, The UA

Dear Murderer UA

Decision of Christopher Blake WB

Deep Waters 20th-Fox

Design for Death RKO

Devil's Cargo , . . FC

Devil's Henchmen, The Col.

Disaster Para.

Docks of New Orleans Mono

Down to the Sea in Ships. ... 20th-Fox

Dream Girl Para.

Dude Goes West, The Allied

Duel in the Sun Selznick

Dulcimer Street . . . , U-I

Duke of Chicago Rep.

Dynamite Para.

E

East Side Story 20th- Fox

Easter Parade MGM

Easy Does It Para.

El Paso Para.

Embraceable You WB

Emperor Waltz, The Para.

Enchantment RKO

End of the River UI

Escape 20th- Fox

Esther Waters EL

Every Girl Should Be Married RKO

Eyes of Texas Rep.

Fallen Idol, The 20th-Fox

False Paradise UA

Family Honeymoon U-l

Fan, The 20th-Fox

Far Frontier Rep.

Feathered Serpent, The Mono.

Feudin', Fussin' and A-Fightin' . . . . U-I

Fighter Squadron WB

Fighting Back 20th-Fox

Fighting Father Dunne RKO

Fighting Fools Mono.

Fighting O'Flynn, The U-I

$5,000 Reward Col.

Flamingo Road WB

Flaxy Martin WB

Follow Me Quietly RKO

Foreign Affair, A Para.

For the Love of Mary U-I

Force of Evil MGM

Forever Amber 20th-Fox

Fountainhead, The WB

Four Faces West UA

French Leave Mono.

Fuller Brush Man Col.

Fury at Furnace Creek 20th- Fox

c

Gallant Blade Col.

Gallant Hombre UA

Gallant Legion, The Rep.

Gay Intruders 20th- Fox

Gentleman From Nowhere CoL

Girl From Jones Beach WB

Girl From Manhattan, The UA

Give My Regards to Broadway . 20th-Fox

Golden Eye, The Mono.

Good News MGM

Good Sam RKO

Grand Canyon Trail Rep.

Great Dan Patch, The UA

Great Gatsby, The Para.

Great Sinner, The MGM

Greed Col.

Green Grass of Wyoming 20th-Fox

Green Promise Ind.

Greyfriars Bobby MGM

H

Hamlet U-I

Happy Times WB

Hard Bargain 20th- Fox

Harpoon SGP

Hatter's Castle Para.

Hazard Para.

He Walked by Night EL

Heart of Virginia Rep.

Heiress, The Para.

Hellfire Rep.

Henry the Fifth UA

Henry the Rainmaker Mono.

Her Wonderful Lie Col.

Here Comes Trouble UA

Hideout Rep.

High Fury UA

High Tension Mono.

Highway 13 SGP

Hills of Home MGM

Hollow Triumph EL

Homecoming MGM

Home in San Antone Col.

Homicide WB

Homicide for Three Rep.

Hounded . . Col.

House Across the Street WB

Hunted. The Allied

SHOWMEN'S TRADE REVIEW

Title

Company

Idol of Paris WB

I, Jane Doe Rep.

Illegal Entry U-I

Impact UA

In This Corner EL

Incident Mono.

Indian Agent RKO

Indian Scout UA

Inner Sanctum FC

In the Good Old Summertime. ... MGM

Interference RKO

Iron Curtain 20th-Fox

I Shot Jesse James SGP

Isn't It Romantic? Para.

I Surrender Dear Col.

It Always Rains on Sunday ..EL

It Happens Every Spring 20th-Fox

It's a Great Feeling WB

It's Only Money RKO

I Was a Male War Bride 20th-Fox

I Wouldn't Be in Your Shoes ... Mono.

J

Jiggs and Maggie in Court Mono.

Jinx Money Mono.

Joan of Arc RKO

Joe Palooka in Winner Take All. .Mono.

John Loves Mary WB

Johnny Belinda WB

Jolson Sings Again Col.

Judge, The FC

Judge Steps Out, The RKO

Julia Misbehaves MGM

June Bride WB

Jungle Goddess SGP

Jungle Jim Col.

Jungle Patrol 20th-Fox

Just William's Luck UA

K

Key Largo WB

Kidnapped Mono.

King of the Gamblers Rep.

Kings of the Olympics (Pt. 1) UA

Kiss in the Dark WB

Kiss the Blood Off My Hands U-T

Kissing Bandit MGM

Knock on Any Door Col.

L

Ladies of the Chorus Col.

Lady at Midnight EL

Lady Gambles, The U-I

Laff-Time UA

Larceny .U-I

Last Bandit, The Rep.

Last of the Wild Horses SGP

Law of the Barbary Coast Col.

Le Silence est D'Or RKO

Leather Gloves Col.

Let's Live a Little EL

Letter From An Unknown Woman . U-I

Letter to Three Wives 20th-Fox

Let's Live Again 20th-Fox

Life of Riley U-I

Life With Father WB

Little Women MGM

Live Today for Tomorrow U-I

Loaded Pistols Col.

Lone Wolf & His Lady Col.

Look for the Silver Lining WB

Look-Out Sister Astor

Lost Tribe, The Col.

Love Happy UA

Loves of Carmen Col.

Luck of the Irish, The 20th-Fox

Luckiest Girl in the World MGM

Lucky Stiff UA

Lulu Belle Col.

Luxury Liner i . . . . MGM

M

Ma and Pa Kettle U-I

Macbeth Rep.

Mad Wednesday UA

Madame Bovary MGM

Make-Believe Ballroom Col.

Man About the House 20th-Fox

Man-Eaters of Kumaon U-I

Man From Colorado, The Col.

Manhandled Para.

Manhattan Angel Col.

Man on the Eiffel Tower. . .Independent

Man Wanted EL

Mark of the Lash SGP

Mating of Millie Col.

Meet Me at Dawn 20th-Fox

Melody Time RKO

Mexican Hayride U-I

Michael O'Halloran Mono.

Mickey EL

Million Dollar Weekend EL

Mine Own Executioner 20th-Fox

Miraculous Journey FC

Miranda EL

Miss Mink of 1949 20th-Fox

Miss Tatlock's Millions Para.

Mr. Belvedere Goes to College . 20th-Fox
Mr. Blandings Builds His Dream

House SRO

Mr. Joseph Young of Africa RKO

Mr. Peabody and the Mermaid U-I

Mr. Perrin and Mr. Traill EL

Mr. Soft Touch Col.

Money Madness FC

Montana WB

Montana Belle Rep.

Moonrise Rep.

Mother Is a Freshman 20th-Fox

Mourning Becomes Electra RKO

Mozart Story, The SGP

Murder in the Air Mono.

a8/14/48
alO/2/48

. a8/14/48

COMING

Act of Violence v. HeHin-R. Ryan-J. Leigh ■ 82. . .Feb. '49

Barkleys of Broadway, The *T F. Astaire-G. Rogers-O. Levant Apr. '49

Big Jack Wallace Beery-Marjorie Main

Bribe, The R. Taylor- A. Gardner-C. Laughton Mar. '49

Caught j. Mason-B. Bel-Geddes-R. Ryan

Command Decision Gable-Pidgeon-Johnson-Donlevy a8/14/48

Conspirator Robert Taylor-Elizabeth Taylor

Force of Evil Garfield-Pearson-Gomez-Windsor Mar. '49 . . .alO/30/48

Great Sinner G. Peck-A. Gardner-W. Huston Apr. 49

Greyfriars Bobby Edmund Gwenn-Donald Crisp-Lassie

In the Good Old Summertime *T J. Garland-V. Johnson-S. Z. Sakall

Kissing Bandit, The *T (M)F F. Sinatra-K. Grayson-J. C. Naish 142. . .Jan. '49 . . .bll/20/48

Little Women *T Allyson-Lawford-Taylor-O'Brien Apr. '49 alO/9/48

Madame Bovary J. Jones- J. Mason-L. Jourdan

Neptune's Daughter *T R. Skelton-E. Williams-R. Montalban

Piccadilly Incident (D) A Anna Neagle-Michael Wilding 88... Jan. '49

Secret Garden, The M. O'Brien-D. Stockwell-H. Marshall May '49

Stratton Story, The J. Stewart- J. Allyson-F. Morgan May '49

Sun Comes Up, The *T J. MacDonald-C. Jarman, Jr.-Lassie. . . 94... Feb. '49

Take Me Out to the Ball Game *T Sinatra-Williams-Kelly-Garrett Mar. '49

3 Godfathers *T (D) A J. Wayne-P. Armendariz-H. Carey 106. . .Jan. '49

66.
70.

79.
66.
65.
66.

MONOGRAM current

4713 Campus Sleuth (My)F F. Stewart-J. Preisser-B. Sherwood.

4712 Docks of New Orleans (MyjF Roland Winters- Victor Sen Young...

4806 Feathered Serpent, The L. Gorcey-H. Hall-G. Dell

4714 French Leave (C-D)F Jackie Cooper- Jackie Coogan 64.

4720 Golden Eye, The (My)F R. Winters-M. Moreland-V. Sen Young. 68.

4716 I Wouldn't Be in Your Shoes (My) A Don Castle-Elyse Knox 70.

4805 Jiggs and Maggie in Court (C)F J. Yule-R. Riano-G. McManus 66.

4717 Jinx Money (My)F Gorcey-Hall-Caldwell-McKay 68.

4802 Joe Palooka in Winner Take All (D)F J. Kirkwood-E. Knox-W. Frawley 64.

4725 Kidnapped (D)F R. McDowall-S. England-D. O'Herlihy . . 81.

4719 Michael O'Halloran (D)F Scotty Beckett-Allene Roberts

4721 Music Man (M)F P. Brito-F. Stewart-J. Dorsey

4718 Shanghai Chest, The ( My ) F R. Winters-M. Moreland-D. Best

4726 Smuggler's Cove (C)F L. Gorcey-H. Hall-G. Dell

4801 16 Fathoms Deep (D)F L. Chaney-A. Lake-T. Chandler 82..

4715 Stage Struck (D)A Audrey Long-Kane Richmond 71.

COMING

4809 Big Fight, The J. Kirkwood-L. Errol-D. Bruce 66..

4807 Bomba, the Jungle Boy Johnny Sheffield-Peggy Ann Garner

4810 Fighting Fools R. Winters-K. Luke-M. Moreland 69..

4811 Henry, the Rainmaker W. Douglas-J. Frazee-J. Compton

4803 Incident R. Walburn-W. Catlett-W. Tracy 66..

Murder in the Air R. Winters-E. Vogan-E. Holland

Riverboat Rhythm J. Davis- J. Marston-V. A. Borg

4804 Temptation Harbour (D)A Robert Newton-Simone Simon 110..

4727 Trouble Makers Gorcey-Hall-Dell-Parrish 69..

4808 Tuna Clipper R. McDowall-E. Verdugo

Westerns

4757 Back Trail Johnny Mack Brown-Raymond Hatton. 54..

4768 Courtin' Trouble Jimmy Wakely-Cannonball Taylor 56..

4762 Cowboy Cavalier J- Wakely-C. Taylor

Crashing Through Whip Wilson-Christine Larson

4755 Crossed Trails Johnny Mack Brown-Raymond Hatton. 53..

4753 Fighting Ranger Johnny Mack Brown-Raymond Hatton. 57..

4756 Frontier Agent Johnny Mack Brown-Raymond Hatton. 56..

Gallant Texan Jimmy Wakely-"Cannonball" Taylor

Gun Law Justice J. Wakely-C. Taylor

4861 Gun Runner J. Wakely-C. Taylor-N. Neill

4758 Gunning For Justice J- M. Brown-R. Hatton-E. Finley 55..

4851 Hidden Danger J. M. Brown-R. Hatton-M. Terhune.... 55..

4764 Outlaw Brand J- Wakely-C. Taylor 58..

Outlaw Marshal J- M. Brown-M. Terhune-G. Pattison

4765 Partners in the Sunset J. Wakely-Cannonball Taylor 53..

Passage West Jimmy Wakely-Dub Taylor..

4766 Range Renegades J- Wakely-C. Taylor-C. Larson 54..

4767 Rangers Ride Wakely-Taylor-Belmont 56..

4754 Sheriff From Medicine Bow J. M. Brown-R. Hatton 55..

4763 Silver Trails Wakely-Taylor-Larson 53. :

4752 Triggerman Johnny Mack Brown-Raymond Hatton. 56..

PARAMOUNT current

4726 Beyond Glory (D)F A. Ladd-D. Reed-G. Macready 82..

4713 Big Clock, The (M-D)A R- Milland-C. Laughton-M. O'Sullivan. . 95..

4722 Big Town Scandal (D)F Philip Reed-Hillary Brooke 61..

4806 Disaster (D)F R- Denning-T. Marshall-D. O'Flynn 60..

4721 Dream Girl (C)F B. Hutton-M. Carey-P. Knowles 85..

4720 Emperor Waltz, The *T (C)F Bing Crosby-Joan Fontaine 103..

4724 Foreign Affair, A (C)A J. Arthur-M. Dietrich-J. Lund 116..

4718 Hatter's Castle (D) A R. Newton-J. Mason-D. Kerr 105..

4716 Hazard (C)F P. Goddard-M. Carey-F. Clark 100..

4802 Isn't It Romantic? (C)F V. Lake-M. Freeman-B. DeWolfe 87..

4805 Miss Tatlock's Millions (C)A J. Lund-W. Hendrix-B. Fitzgerald 101..

4803 Night Has a Thousand Eyes, The (D) A Robinson-Russell-Lund 81.

4807 Paleface, The *T (C)F B. Hope-J. Russell-R._Armstrong 91.

4714 Sainted Sisters, The (C-D)A V.

4804 Sealed Verdict (D) A R.

4717 Shaggy *C (D)F B.

4723 So Evil My Love (D) A R.

.4/18/48 .
. 4/4/48 . .
.12/19/48
.4/25/48 .
.8/29/48 .
.5/23/48 .
.12/12/48
.6/27/48 .
.9/19/48 .
.11/28/48
.8/8/48 ..
.9/5/48 ..
.7/11/48 .
.10/10/48
7/25/48 .
.6/13/48 .

.2/20/49
.3/6/49 ..
.3/27/49 .
.2/13/49
1/23/49 .

.b8/31/47

.a8/14/48
.alO/9/48
M2/4/48

b6 5/48
b5/ 15/48

. . . b5/8/48
.blO/30/48
. . .05/8/48
. .M2/4/48
. . b5/22/48
. . b8/28/48
. .D9/11/48
. .b6/19/48
. .b7/24/48
. .b9/25/48
blO/30/48
. .b6/ 12/48
. b5/15/48

.al2/ll/48
. .a8/21/48
. .all/6/48
. .a9/18/48

.1/9/49
. 1/23/49
.3/13/49

. 7/18/48
.11/21/48
.7/4/48 .
. 12/26/48
.4/11/48
.8/15/48
5/16/48

. b3/29/47
.a7/10/48

1/16/49
11/7/48
12/5/48
10/24/48

4801 Sorry, Wrong Number (My) A B. Stanwyck-B. Lancaster-A. Richards.

Lake-J. Caulfield-B. Fitzgerald 89.

Milland-F. Marly-B. Crawford 83.

Joyce-G. Nokes-R. Shayne 71.

Milland-A. Todd-G. Fitzgerald 109.

90.

4715 Speed to Spare (D)F R. Arlen-J. Rogers-R. Travis 57.

4725 Unconquered *T (D)F Gary Cooper-Paulette Goddard 146..

4719 Waterfront at Midnight (D) A W. Gargan-M. B. Hughes-R. Travis.... 63.

COMING

4808 Accused, The ( D) A L. Young-R. Cummings-W. Corey 101.

4812 Alias Nick Beal R. Milland-T. Mitchel-A. Totter 93.

Bitter Victory Cummings-Scott-Lynn-Arden

Bride of Vengeance P. Goddard-J. Lund-M. Carey

Chicago Deadline A. Ladd-D. Reed- J. Havoc

4814 Connecticut Yankee, A *T(C) B. Crosby-R. Fleming-W. Bendix 107.

Daughter of Darkness (D) A Anne Crawford-Maxwell Reed 91.,

4809 Dynamite (D)F W. Gargan-V. Welles-R. Crane 68..

Easy Does It B. Hope-R. Fleming-R. Young

El Paso *C Payne-Russell-Hayes-Hayden

Great Gatsby, The A. Ladd^B. Field-B. Sullivan

Heiress. The DeHavilland-Richardson-Hopkins-Clift

.5/6/48 .
12/26/48
6/6/48 .
9/26/48
10/3/48
8/22/48
6/20/48

.9/3/48 .
.4/9/48 .
.7/30/48
.12/2/48
.7/23/48
. 7/2/48 . .
.8/20/48
.6/18/48
.5/28/48
. 10/8/48
.11/19/48
. 10/22/48
. 12/24/48
.4/30/48 .
.11/5/48 .
6/11/48 .
8/6/48 ..
9/24/48 .
5/14/48 .
4/2/48 ..
6/25/48 .

. b6/19/48
,b2/21/48

.blO/23/48
. . ,b5/8/48
. . .D5/8/48
. . b6/19/48
. .D4/17/48
. . b3/20/48
. ,b8/21/48
. .b9/ll/48
. .b7/17/48
. blO/23/48
. .b3/13/48
b9/ll/48
. .b4/17/48
. .b3/13/48
. .b7/31/48
. .b3/ 13/48
. b9/27/47
. . .b5/8/48

.1/14/49
.3/4/49

.bll/20/48
. .a9/25/48

. 4/15/49
. 1/28/49

. .a9/25/48
. . a9/25/48
. .al/31/48
. . b2/28/48
bll/20/48

a6/12/48
. a8/21/48

Manhandled D. Lamour-S. Hayden-D. Duryea

4810 My Own True Love (D) A : P. Calvert-M. Douglas-W. Hendrix 84... 2/4/49 M2/11/48

Samson and Delilah *T H. Lamarr-V. Mature-G. Sanders

Sin of Abby Hunt C. Rains-M. Carey-W. Hendrix a5/15/48

Sorrowful Jones Bob Hope-Lucille Ball a7/10/48

Special Agent W. Eythe-L. Elliott-C. Mathews a6/26/48

4813 Streets of Laredo *T M. Carey-W. Holden-W. Bendix 3/25/49 a9/25/48

Top O'the Morning B. Crosby-B. Fitzgerald-E. Crowe.

RKO RADIO CURRENT

814 Arizona Ranger, The (D)F T. Holt- J. Holt-N. Leslie 63.

951 Best Years of Our Lives F. March-M. Loy-D. Andrews 172.

815 Berlin Express (D)R Oberon-Ryan-Korvin-Lukas 86.

905 Bodyguard (My) A L. Tierney-P. Lane-P. Reed 62.

907 Design for Death (Doc)F Japanese Cast 48.

953 Enchantment (D)F D. Niven-T. Wright-E. Keyes 102.

816 Fighting Father Dunne (D)F Pat O'Brien-Darryl Hickman 93.

962 Good Sam (C)F Gary Cooper-Ann Sheridan 114.

819 Guns of Hate (W)F Tim Holt-Nan Leslie 61.

864 Le Silence est D'Or (C)A Maurice Chevalier-M. Derrien 89.

991 Melody Time *T (M)F R. Rogers-D. Day-Andrews Sisters 75.

904 Mourning Becomes Electra R. Russell-L. Genn-K. Paxinou 120.

822 Mystery in Mexico (My) F W.

903 Pearl, The (D) A P.

821 Race Street (D) A G.

901 Rachel and the Stranger(D)F L.

817 Return of the Badmen (W)A Randolph Scott-Anne Jeffreys 90.

952 Song Is Born, A *T (C)F D. Kaye-V. Mayo-B. Goodman 113.

906 Station West (D) A D. Powell-A. Moorehead-J. Greer 92.

813 Tarzan and the Mermaids (D)F Weissmuller-Joyce-Christian 67.

820 They Live by Night (D) A C. O'Donnell-F. Granger-H. DaSilva 95.

902 Variety Time (Vaudeville) F Kennedy-Errol-Carle 59.

961 Velvet Touch, The (D)A Russell-Genn-Trevor-Greenstreet 97.

Lundigan-J. White-R. Cortez 65.

Armendariz-M. E. Marques 78.

Raft-W. Bendix-M. Maxwell.'. 79.

Young-W. Holden-R. Mitchum 92.

.bl2/ll/48

. .b4/3/48
bll/23/46
. b4/10/48
. . b9/4/48
. .b2/7/48
bl2/ll/48
.b5/15/48
.b7/31/48
.b5/22/48
blO/25/47
,b5/22/48

.b6/26/48
.b2/ 14/48
.b6/26/48
. .b8/7/48
.b5/15/48
.b8/28/48
. .b9/4/48
. .b4/3/48
.b6/26/48
. . b8/7/48
.b7/24/48

COMING

Young-S. Temple- J. Agar a8/21/48

Mitchum-B. Gel Geddes-R. Preston.. 87 bll/13/48

O'Brien-R. Ryan-B. Hale 82 bll/20/48

Holt-M. Martin-R. Powers

84 bll/13/48

.bll/13/48
. .a9/ll/48

Baltimore Escapade R.

909 Blood on the Moon (W)F R.

911 Boy With Green Hair, The (D)F P.

Brothers in the Saddle T.

Clay Pigeon, The Bill Williams-Barbara Hale

908 Every Girl Should Be Married (C)F C. Grant-F. Tone-D. Lynn..

Follow Me Quietly William Lundigan

Gun Runners Tim Holt-Richard Martin-Martha Hyer . . .

910 Indian Agent (W)F T. Holt-N. Beery, Jr.-R. Martin: 64

Interference Mature-Ball-Scott-Tufts

It's Only Money F. Sinatra-J. Russell-G. Marx

963 Joan of Arc *T (D)F I. Bergman-J. Ferrer-F. L. Sullivan 145 bl0/23/48

Judge Steps Out, The (D) A. Knox-A. Southern-G. Tobias a7/5/47

Mr. Joseph Young of Africa Johnson-Armstrong-Toomey-Moore

Roseanna McCoy F. Granger- J. Evans-R. Basehart

Roughshod (D) R. Sterling-C. Jarman-G. Grahame a9/6/47

Rustlers Tim Holt-Richard Martin

Sam Wynne Martha Scott- Jeffrey Lynn

Set-Up, The Robert Ryan- Audrey Totter

She Wore a Yellow Ribbon John Wayne-Joanne Dru

992 So Dear To My Heart *T (D)F B. Driscoll-L. Patten 83 bl2/ll/48

Stagecoach Kid Tim Holt-Richard Martin-Jeff Donnell

Tarzan's Fountain of Youth L. Barker-B. Joyce-E. Ankers a8/21/48

Weep No More Cotten-Valli-Paar-Byington a7/3/48

Window, The B. Hale-B. Driscoll-A. Kennedy a5/15/48

Woman's Secret, A M. O'Hara-M. Douglas-B. Williams a6/5/48

REPUBLIC CURRENT

719 Angel in Exile Carroll-Mara-Gomez-Bedoya

720 Angel on the Amazon Brent-Ralston-Aherne-Bennett .

713 Code of Scotland Yard (D)F O. Homolka-D. Farr-M. Pavlow

716 Daredevils of the Clouds (D)F Robert Livingston-Mae Clarke

732 Eyes of Texas *U (W)F H- Rogers-Trigger-L. Roberts

715 Gallant Legion, The (D)F W. Elliott-J. Schildkraut-A. Booth.

734 Grand Canyon Trail *U (W)F R- Rogers-Trigger-J. Frazee

707 Heart of Virginia (D)F Janet Martin-Robert Lowery

801 Homicide for Three (D) A A. Long-W. Douglas-G. Withers 60

710 I, Jane Doe (D)F R- Hussey-J. Carroll-V. Ralston 85.

709 King of the Gamblers (D) A Janet Martin-William Wright 60.

Sp. Macbeth (D) A O. Welles-J. Nolan-D. O'Herlihy 107.

714 Moonrise (D) A D. Clark-G. Russell-E. Barrymore 90.

733 Nighttime in Nevada *U (W)F R. Rogers-Trigger-A. Mara 67.

708 Old Los Angeles (D) W. Elliott-J. Carroll-C. McLeod 88.

717 Out of the Storm (D)F Jimmy Lydon-Lois Collier 61

721 Plunderers, The *U (D)F R. Cameron-I. Massey 88

711 Secret Service Investigator (D)F Lynn Roberts-Lloyd Bridges 60.

718 Sons of Adventure ' Russel Hayden-Lynne Roberts 60.

712 Train to Alcatraz (D) A D. Barry- J. Martin-W. Phipps 60.

731 Under California Stars *U (W)F R. Rogers- J. Frazee- A. Devine 70.

COMING

Daughter of the Jungle L. Hall-J. Cardwell-S. Leonard..

Duke of Chicaeo T. Brown-A. Long-P. Harvey...

Far Frontier, The *U R- Rogers-Trigger-G Davis

Hellfire William Elliott-Marie Windsor..

Hideout L- Bridges- A. Booth- A. Carney..

Last Bandit, The *T W. Elliott-A. Booth-A. Devine..

Montana Belle Jane Russell-George Brent

Red Pony, The *T (D) M. Loy-R. Mitchum-L. Calhern.

Rose of the Yukon S. Brodie-M. Dell-W. Wright....

Wake of the Red Witch Wayne-Russell-Young-Mara

Rel.
Date

.9/3/48 a7/17/48

.11/1/48 a8/28/48

.10/24/48 b9/4/48

.8/10/48 b7/31/48

.7/15/48 b7/24/48

.7/25/48 b5/29/48

.11/15/48 ...bll/27/48

.4/25/48 b5/8/48

.12/8/48 ....bll/20/48

.5/25/48 b5/ 15/48

.5/10/48 b6/5/48

.10/1/48 . . . .blO/16/48

10/1/48 b9/ll/48

.8/29/48 . . . .bl0/30/48
.4/25/48 . : . . .al/17/48

.9/11/48 b9/4/48

.12/1/48 . ...bll/6/48

■ 5/31/48 b6/5/48

. 8/28/48

■ 6/28/48 b7/17/48

5/1/48 b5/15/48

■2/8/49 alO/30/48

3/5/49

■12/29/48 ,...a9/25/48

.3/28/49

•alO/30/48

alO/25/47

•1/5/49 a9/25/48

•3/1/49 a9/25/48

Westerns

754 Bold Frontiersman, The (W)F Allan Lane-Black Jack

654 California Firebrand *U (W)F Monte Hale-Adrian Booth >

755 Carson City Raiders (W)F A. Lane-E. Waller-B. Jons

758 Denver Kid, The A. Lane-E. Waller

757 Desperadoes of Dodge City (W)F A. Lane-B. Jack-E. Waller

756 Marshal of Amarillo Allan "Rocky" Lane-Eddy Waller.

862 Renegades of Sonora A. Lane-E. Waller-R. Barcroft

Sheriff of Wichita A. Lane-L. Wilde-R. Barcroft

741 Son of God's Country (W)F Monte Hale-Pamela Blake

861 Sundown in Santa Fe A. Lane-E. Waller

656 Timber Trail *U (W)F M. Hale-L. Roberts- J. Burke

658 Under Colorado Skies *U Monte Hale- Adrian Booth

60... 4/15/48 b5/8/48

63... 4/1/48 b5/8/48

60... 5/13/48 b5/29/48

60... 10/1/48

60... 9/15/48 b9/ll/48

60... 7/25/48

60. . .11/24/48 '..

1/22/49

60... 9/15/48 b9/ 25/48

60... 11/5/48

67... 6/15/48 b7/10/48

65. . .12/15/47 ...M2/27/47

SHOWMEN'S TRADE REVIEW

Title

Company

Music Man Mono.

Mutineers, The Col.

My Brother Jonathan Allied

My Dear Secretary UA

My Dream Is Yours WB

My Own True Love Para.

Mystery in Mexico RKO

N

Neptune's Daughter MGM

Nicholas Nickelby U-I

Night Beat WB

Night Has a Thousand Eyes Para.

Night in Havana Col.

Night Unto Night WB

Night Wind 20th- Fox

Nighttime in Nevada Rep.

No Minor Vices MGM

Noose Hangs High EL

Northwest Stampede EL

0

Old Los Angeles Rep.

Oliver Twist EL

Olympic Cavalcade UA

Olympic Games of 1948 EL

Omoo SGP

On An Island With You MGM

One Last Fling WB

One Night With You UI

One Sunday Afternoon WB

One Touch of Venus U-I

Open Secret EL

Out of the Storm Rep.

Outpost in Morocco UA

Paleface , Para.

Parole E-L

Pearl, The RKO

Piccadilly Incident MGM

Pirate, The MGM

Pitfall UA

Plot to Kill Roosevelt, The UA

Plunderers, The Rep.

Port Said Col.

Portrait of Jennie SRO

Prairie, The SG

Prejudice Ind.

Prince of Foxes 20th- Fox

Race Street RKO

Rachel and the Stranger RKO

Racing Luck Col.

Raw Deal EL

Red Canyon U-I

Red Pony, The Rep.

Red River UA

Red Shoes, The EL

Red Stallion in the Rockies EL

Reign of Terror EL

Return of the Badmen RKO

Return of October Col.

Return of Wildfire SGP

Ride, Ryder, Ride EL

Riders of the Whistling Pines Col.

Rim Fire SGP

River Lady U-I

Riverboat Rhythm Mono.

Road House 20th-Fox

Rogues' Regiment U-I

Roll, Thunder, Roll EL

Romance on the High Seas WB

Roosevelt Story, The UA

Rope WB

Rose of the Yukon Rep.

Roseanna McCoy RKO

Rough Sketch Col.

Roughshod RKO

Rustlers RKO

Rusty Leads the Way Col.

Rusty Saves a Life Col.

Ruthless EL

Sainted Sisters Para.

Sam Wynne RKO

Samson and Delilah Para.

Sand 20th-Fox

Saraband for Dead Lovers EL

Saxon Charm, The U-I

Scott of the Antarctic EL

ScuddaHoo, Scudda Hay 20th-Fox

Sealed Verdict Para.

Search, The MGM

Secret Garden, The MGM

Secret of Saint Ives Col.

Secret Land, The MGM

Secret Service Investigator Rep.

Set-Up, The RKO

Shaggy Para.

Shamrock Hill EL

Shanghai Chest, The Mono.

She Wore a Yellow Ribbon RKO

Shed No Tears EL

Shep Comes Home SGP

Shockproof Col.

Silent Conflict UA

Silver River WB

Sin of Abby Hunt Para.

Singin' Smirs Col.

Sinister Journey UA

Siren of Atlantis UA

Sitting Pretty 20th-Fox

Sixteen Fathoms Deep Mono.

Slattery's Hurricane 20th-Fox

Sleeoing Car to Trieste EL

Slightly French Col.

Smart Girls Don't Ta'k WB

Smart Wom=tn Allied

Smugglers Cove Mono.

Snake Pit, The 20th- Fox

Snowbound U-I

So Evil My Love Para.

Sofia FC

SHOWMEN'S TRADE REVIEW

Title

Company

Somewhere in the City WB

Song Is Born, A RKO

Song of India Col.

Sons of Adventure Rep

Sorry, Wrong Number Para.

Sorrowful Jones Para.

S. O. S. Submarine SGP

So This Is New York UA

boutn of St. Louis WB

Southern Yankee, A MGM

Special Agent Para.

Speed to spare...1 Para.

Spiritualist, The EL

Stage Struck Mono.

Stagecoach Kid ...RKO

Stallion Canyon Astor

Stampede AA

State Department (File 649) FC

State of the Union MGM

Station West RKO

Strange Gamble UA

Strawberry Roan Col.

Strange Mrs. Crane, The EL

Stratton Story, The MGM

Street With No Name 20th-Fox

Streets of Laredo... Para.

Strike It Rich Allied

Summer Holiday MGM

Sun Comes Up, The MGM

Sword of the Avenger EL

T

Take Me Out to the Ball Game. . .MGM

Tap Roots U-I

Tarzan and the Mermaids RKO

Tarzan's Fountain of Youth RKO

Task Force WB

Temptation Harbour Mono.

Tenth Avenue Angel MGM

Texas, Brooklyn & Heaven UA

That Lady in Ermine 20th-Fox

That Wonderful Urge 20th-Fox

The Argyle Secrets FC

They Live By Night RKO

Third Man, The . SRO

Thirteen Lead Soldiers 20th-Fox

This Side of the Law WB

This Was a Woman 20th-Fox

Three Godfathers MGM

Three Musketeers MGM

Thunder in the Pines SGP

Time of Your Life UA

To the Victor WB

Too Late for Tears UA

Top O'the Morning Para.

Train to Alcatraz Rep.

Triple Cross 20th-Fox

Triple Threat Col.

Trouble Makers Mono.

Trouble Preferred 20th-Fox

Tucson 20th- Fox

Tulsa EL

Tuna Clipper Mono.

Two Guys From Texas WB

u

Unconquered Para.

Under California Stars Rep.

Under Capricorn WB

Undercover Man Col.

Unfaithfully Yours 20th-Fox

Unknown Island FC

Untamed Breed, The Col.

Up in Central Park U-I

Urubu UA

V

Variety Time RKO

Velvet Touch, The RKO

Vendetta UA

Vicious Circle, The UA

w

Wake of the Red Witch Rep.

Walking Hills Col.

Wallflower WB

Walls of Jericho 20th-Fox

Walk a Crooked Mile Col.

Waterfront at Midnight Para.

Weep No More RKO

West of Tomorrow 20th-Fox

When My Baby Smiles at Me.20th-Fox

When a Man's a Man Allied

Where the North Begins SG

While I Live 20th-Fox

Whiplash WB

Whispering Smith Para.

Who Killed Doc' Robbin? UA

Will It Happen Again? FC

Window, The RKO

Wings Westward Col.

Winner's Circle, The 20th-Fox

Winter Meeting WB

Woman Hater U-I

Woman in White WB

Woman's Secret, A RKO

Words and Music MGM

Y

Yellow Sky 20th- Fox

You Gotta Stay Happy U-I

Younger Brothers, The WB

You're My Everything 20th-Fox

Zamba

. Ind.

SCREEN GUILD PRODUCTIONS

4808 Dead Man's Gold L. LaRue-F. St. John-P. Stewart

Frontier Revenge Lash LaRue-Fuzzy St. John

4804 Harpoon (D)F J. Bromfield-A. Louis-J. Cardwell 81

Highway 13 r. Lowery-P. Blake

I Shot Jesse James p. Foster-B. Britton-J. Ireland

4802 Jungle Goddess (D)F G. Reeves-W. McKay- Armida. . . 62

58. . .9/10/43

.9/24/43

.bl 1/27/48

8/13/48

Last of the Wild Horses J. Ellison-M. B. Hughes-J. Frazee 11/4/48

4807 Mark of the Lash l. LaRue-A. St. John. .. 58

4805 Mozart Story, The (D)F H. Holt-W. Markus-I. von Meyendorff. 91.

Outlaw Country Lash LaRue-Fuzzy St. John-P. Stewart....

°mo° P. de Cordova-R. Graves-L. Kincaid

4705 Prairie, The (D) L. Aubert-A. Baxter 68

4801 Return of Wildfire, The (W)F R. Arlen-P. Morison-M. B. Hughes 81.

Rim Fire j. Minican-M. B. Hughes-R. Hadley

4802 S.O.S. Submarine (D)F Italian Navy 71.

4810 Shep Comes Home Robert Lowery-Lanny Rees ' 62'

. 10/29/48
.10-8/48 .

. . .bll/13/48
. . .al0/16/48

. .bll/27/48

8/6/43 al2/27/47

8/13/48 b8/21/48

Son of a Bad Man Lash LaRue-Fuzzy St.

Son of Billy the Kid '. Lash LaRue-Fuzzy St.

.10 17/48

.12 3/48

./blO/16/48

Jonn.
John.

Reeves-Ralph Byrd 62. .. 12/10/48

.3/25/48 b3/ 17/48

4809 Thunder in the Pines George

SELZNICK RELEASING ORGANIZATION

Mr. Blandings Builds His Dream House (C)F.C. Grant-M. Loy-M. Douylas 94.

Portrait of Jennie (D) J. Jones-J. Cotten-E. Barrvrnore all/1/47

Third Man, The J. Cotten-Valli-O. Welles ,

20TH-FOX CURRENT 1947- 48

820 Anna Karenina (D) A V. Leigh-R. Richardson-K. Mo

842 Apartment for Peggy *T (C)F J. Crain-W. Holden-E. Gwenn.

817 Arthur Takes Over (C)F Lois Collier-Richard Crane

846 Belle Starr's Daughter (W)F G. Montgomery-R. Cameron-R. Roman.

847 Bungalow 13 (My) A T. Conway-M. Hamilton-R. Cromwell-.

825 Checkered Coat, The (D) A T. Conway-N. Nash-H. Hatfield

819 Counterfeiters, The (My) A John Sutton-Doris Merrick

839 Creeper, The (My) A E. Cianelli-O. Stevens-J. Vincent

841 Cry of the City (D) A V. Mature-R. Conte-F. Clark

821 Deep Waters (D)F D. Andrews-J. Peters-C. Romero

822 Escape (D)A Rex Harrison-Peggy Cummins

828 Fighting Back (D)F P. Langton-J. Rogers-G. Gray

838 Forever Amber *T (D) A Linda Darnell-Cornel Wilde

815 Fury at Furnace Creek (W) V. Mature-C. Gray

840 Gay Intruders, The (C)A John Emery-Tamara Geva

827 Give My Regards to Broadway *T (C)F D. Dailey-C. Winninger-N. Guild

Cummins-C. Coburn-R. Arthur

Andrews-G. Tierney-J. Havoc

Miller-A. Franz-R. Ford

Emery- J. Millican-T. Holmes

Power-A. Baxter-C. Kellaway

Eythe-S. Holloway-B. Campbell. . .

818 Green Grass of Wyoming *T (D)F P.

816 Iron Curtain, The (D) A D.

848 Jungle Patrol (D) A K.

813 Let's Live Again (D)F J.

837 Luck of the Irish, The (C)F T.

812 Meet Me at Dawn (C)A W.

110.

. May '48

• . . b2/ 28/48

99.

. Oct. '48

. . . b9/ll/48

63 .

HIT r*-TT 'AO

. iviay 4o

. . . 04/ 1U/48

87 .

. Nov. '48

/ot\ 1 AO

. . blU/30/48

65 .

. Nov. '48

U1 1 ;f|f7 j AO

. . bll/27/48

fi*)

D<5 .

Tiller 'AQ

.juiy to

ViO / 1 A t AO

. . . Do/ 14/48

74.

. .June '48

b6/5/48

68.

Sept. '48

b9/4/48

95.

. Oct. 48

b9/18/48

85.

.July '48

b7/3/48

78.

Sept. '48

. . . b5/29/48

68.

. Aug. 48

b8/7/48

139.

.Sept. '48 .

. .blO/16/47

88.

.May '48

. . .b4/10/48

68.

. Sept. '48

. . ,b6/19/48

89.

. June '48 .

...D5/22/48

89.

. June '48 .

. . .b4/24/48

87.

.May '48

b5/8/48

72.

.Nov. '48 .

. . . b9/25/48

68.

.Apr. '48

b3/6/48

99.

.Sept. '48

b9/4/48

89.

.Apr. '48 .

. . .b3/20/48

102.

. July '48 .

...bl2/6/47

68.

.Oct. '48

b9/25/48

95.

.Nov. '48 .

...b9/25/48

91.

. July '48 .

. ..b6/26/48

95.

.Apr. '48

b3/6/48

84.

.Apr. '48 .

. . .b2/28/48

89.

.Aug. '48 .

. . .b7/17/43

66.

.Apr. '48

b6/5/48

63.

Dec. '48

. . .a6/19/48

105.

Dec. '48 .

. . .bl0/2/48

111.

.Aug. '48 .

. . .b7/10/48

98.

.Nov. '48 .

. . .bll/6/48

75.

.Aug. '48 .

. . .b6/19/48

99.

Dec. '48

. . ,a7/17'48

824 Mine Own Executioner (D) A B. Meredith-K. Moore-D. Gray

843 Night Wind (D)F Flame-Charles Russell

844 Road House (D)A Lupino-Wilde-Holm-Widmark

823 Street With No Name, The (Doc) A M. Stevens-R. Widmark-L. Nolan

811 Scudda Hoo, Scudda Hay *T (D)F J. Haver-L. McCallister-W. Brennan.

810 Sitting Pretty (C)A R. Young-M. O'Hara-C. Webb

836 That Lady in Ermine *T (M) A B. Grable-D. Fairbanks, Jr

814 Thirteen Lead Soldiers (My)F Tom Conway-Maria Palmer

851 Trouble Preferred C. Russell-P. Knudsen-L. Roberts. ..

850 Unfaithfully Yours (C)A Harrison-Darnell-Lawrence-Vallee ..

826 Walls of Jericho, The (D) A Wilde-Darnell-Baxter-Douglas

845 When My Baby Smiles at Me *T (C)F B. Grable-D. Dailey-J. Oakie

829 Winner's Circle, The (Doc)F Johnny Longden-Morgan Farley

849 Yellow Sky (W-D)A G. Peck-A. Baxter-R. Widmark

COMING

Affairs of Adelaide, The Dana Andrews-Maureen O'Hara

Beautiful Blonde From Bashful Bend *T. . . . Grable-Romero-Vallee-San Juan

Canadian Pacific *C Randolph Scott-Jane Wyatt al0/16/48

Chicken Every Sunday (C)F D. Dailey-C. Holm-C. Townsend 94 M2/11/43

Come To The Stable L. Young-C. Holm-E. Lanchester

Down to the Sea in Ships R. Widmark-C. Kellaway-D. Stockwell alO/9/48

East Side Story R. Conte-S. Hayward-E. G. Robinson

Fallen Idol, The (D) A M. Morgan-R. Richardson-B. Henrey. . 92 b8/28/48

Fan, The Crain-Sanders-Carroll-Greene a7/24/48

Hard Bargain R. Conte-J. Oakie- V. Cortese

I Was a Male War Bride Cary Grant- Ann Sheridan 1

It Happens Every Spring R. Milland-J. Peters-P. Douglas

Letter to Three Wives, A (D) A Crain-Darnell-Sothern-Douglas 103 bl2/4/48

Man About the Hcuse, A M. Johnson-D. Gray-K. Moore 94 b6/28/48

Miss Mink of 1949 J. Lydon-L. Collier-R. Lane al2/4/48

Mother Is a Freshman *T(C) L. Young-V. Johnson-R. Vallee a9/25/48

Mr. Belvedere Goes to College Clifton Webb-Shirley Temple

Prince of Foxes T. Power-O. Welles-W. Hendrix alO/2/48

Sand *T M. Stevens-C. Gray-C. Grapewin a7/17/48

Slattery's Hurricane L. Darnell- V. Lake-R. Widmark

Snake Pit, The (D) A O. de Havilland-M. Stevens-L. Genn...l08 ' bll/6/48

That Wonderful Urge (C)F T. Power-G. Tierney-R. Gardiner 82 bll/27/48

This Was a Woman (D) A : Sonia Dresdel-Barbara White a6/19/48

Triple Cross T. Conway-S. Brodie-B. Billingsley

Tucson J. Lydon-P. Edwards-C. Russell a7/17/48

While I Live (D) A T. Walls-C. Evans-C. Raye 85 bl0/18/47

You're My Everything *T D. Dailey-A. Baxter-A. Revere

UNITED ARTISTS CURRENT

An Innocent Affair (C)F F. MacMurray-M. Carroll-C. Rogers.... 90..

Angry God, The (D)F ; A. Parla-C. Ortega-M. Forastieri 57.

Borrowed Trouble William Boyd-Andy Clyde 59.

Dead Don't Dream, The (W) W. Boyd-A. Clyde 62.

False Paradise Wm. Boyd-Andy Clyde 61.

Four Faces West (D)F J. McCrea-F. Dee-C. Bickford 90..

Girl From Manhattan, The (C-D)A Lamour-Montgomery-Laughton 81..

Henry the Fifth (D)F *T L. Olivier-R. Asherson 134..

Here Comes Trouble *C (OF B. Tracey-J. Sawyer-E. Parnell 50.

High Fury (D)F Madeleine Carroll-Ian Hunter 71.

Just William's Luck (C)F W. Graham-G. Marsh-J. Welsh 88.

Kings of the Olympics (Pt. 1) (Doc.) F Bill Slater— Narrator 65.

Laff-Time W. Tracy-P. Morgan-E. Janssen 110.

My Dear Secretary (C)F L. Day-K. Douglas-K. Wynn 95.

Olympic Cavalcade Olympic Stars

Pitfall (D) A D. Powell-L. Scott-J. Wyatt 80.

Plot to Kill Roosevelt, The (D)F Derek Farr-Marta Labarr 83.

Red River (D)F J. Wayne-M. Clift-W. Brennan 125.

Roosevelt Story, The (Doc)F FDR-Famous Personages 76.

.10/15/48 b9/4/48

.10/22/48 ...bl0/30/48

.7/23/48

.4/30/48

.9/10/48

..5/15/48 b5/15/48

.10/1/48 b9/18/48

b4/27/48

.4 9/48 b4/17/48

.11/19/48 b3/29/47

.12/10/48 ...bl2/18/48
.Apr. '48 ...bl/ 24/48

.4/9/48

.11/5/48 D9/11/48

.July '48

.8/19/48 b8/7/48

.10/22/48 . ...bll/6'48

.8/26/48 b7 -17/48

.11/21/48 b7/5 47

.Apr. '48

.6/11/48

.12/17/48 ...bl2/18/48
.May '48 ....b5/15/48

.10/8/48 al2/13/47

.8/11/48 b7/17/48

.5/27/48 b5/29/48

.8/16/48 b8/21/48

.7/24/48 b5/29/48

.Apr. '48 b5/8/48

.a8/21/48

Silent Conflict (W)F W. Boyd-A. Clyde-R. Brooks 61... Apr. '48 b4/17/48

Sinister Journey Wm. Boyd-A. Clyde 59.

Siren of Atlantis (D)F M. Montez-J. P. Aumont-D. O'Keefe... 75.

So This Is New York (C)F H. Morgan-R. Vallee-H. Herbert 80.

Strange Gamble (W) W. Boyd-A. Clyde-R. Brooks 62.

Texas, Brooklyn, and Heaven (C)A G. Madison-D. Lynn- J. Dunn 76

Time of Your Life (D) A J. Cagney-Wm. Bendix-J. Cagney 109.

Urubu (D)F Native Cast 66.

Vicious Circle (D)A Conrad Nagel 77.

Who Killed 'Doc' Robbin? *C (OF V. Grey-D. Castle-G. Zucco 51

COMING

Africa Screams B. Abbott-L. Costello-H. Brooks

Cover-Up W. Bendix-D. O'Keefe-B. Britton 83... Feb. '49

Crooked Way, The J. Payne-E. Drew-S. Tufts

Great Dan Patch, The D. O'Keefe-G. Russell-C. Greenwood

Impact Donlevy-Raines-Walker-Coburn

Indian Scout George Montgomery-Ellen Drew a8/21/48

Love Happy Marx Bros.-Massey-Vera Ellen-Hutton

Lucky Stiff B. Donlevy-C. Trevor-D. Lamour 99 alO/9/48

Outpost in Morocco George Raft-Akim Tamiroff

Too Late for Tears Scott-DeFore-Miller-Corey

Vajiant Hombre Duncan Renaldo-Leo Carrillo 60... Jan. 49

Westerns

Daring Caballero D. Renaldo-L. Carrillo-K. Valez

Gay Amigo, The D. Renaldo-L. Carrillo-Armida a8/28/48

Valiant Hombre, The (W)F D. Renaldo-L. Carrillo-J. Litel 60. ..Jan. '49 ...bl2/18/48

UNIVERSAL-INTERNATIONAL current

664 Abbott & Costello Meet Frankenstein (C)F. . Abbott-Costello-Chaney-Lugosi 83... July '48 b7/3/48

657 All My Sons (D) A Edward G. Robinson-Burt Lancaster... 94... May '48 b2/21/48

656 Are You With It? (M)F D. O'Connor-O. San Juan-M. Stewart.. 90... May '48 D3/13/48

663 Bad Sister M. Lockwood-I. Hunter 91... July '48 M2/6/47

653 Black Bart *T (W-D)A Y. DeCarlo-D. Duryea-J. Lynn 80. ..Apr. '48 bl/31/48

677 Brothers, The (D) A Patricia Roc-Will Fyffe 98 b5/24/47

635 Bush Christmas (D)F C. Rafferty-J. Fernside 76 bll/29/47

655 Casbah (D) A Y. DeCarlo-T. Martin-P. Lorre 94. ..Apr. '48 b3/6/48

Corridor of Mirrors (D) A E. Portman-E. Romney 105 b3/27/48

683 Countess of Monte Cristo (C)F S. Henie-O. San Juan-D. Hart 77... Dec. '48 bll/6/48

658 Dear Murderer (D) A E. Portman-G. Gynt-D. Price 94... May 48 D6/7/48

Dulcimer Street (D)A R. Attenborough-A. Sim-F. Compton. 112,

End of the River, The (D) A Sabu-Bibi Ferreira 80

665 Feudin', Fussin' and A-Fightin' D. O'Connor-M. Main-P. Kilbride 78

672 For the Love of Mary (C)F ..Durbin-O'Brien-Taylor-Lynn

681 Kiss the Blood Off My Hands (D) A J. Fontaine-B. Lancaster-R. Newton...

669 Larceny (D) A J. Payne- J. Caulfield-D. Duryea

659 Letter from an Unknown Woman (D) A.... Joan Fontaine-Louis Jourdan

666 Man-Eater of Kumaon (D)F Sabu-W. Corey-J. Page

684 Mexican Hayride (C)F Abbott-Costello-V. Grey-L. Malina

667 Mr. Peabody and the Mermaid (C)A W. Powell- A. Blyth-I. Hervey

.Nov. 48
.June 48
.July '48
, . Sept. '48
.Nov. '48

.b8/7/48
. .bll/29/47

90V2 • Sept. '48 . . .b8/28/48
79... Nov. '48 ...bl0/16/48

89. ..Aug. 48 D8/7/48

90... June '48 ....b4/10/48

80... July '48 b6/19/48

77... Dec. '48 ....bl2/4/48
89. ..Aug. '48 ....b7/10/48

Nicholas Nickelby (D)F Cedric Hardwicke-Sally Howes 105 b3/22/47

One Night With You (C)F Nino Martini-Patricia Roc 92 b5/l/48

670 One Touch of Venus (C)A R. Walker-A. Gardner-D. Haymes 81... Aug. '48 b8/21/48

661 River Lady *T (D) A Y. DeCarlo-D. Duryea 78... June '48 b5/8/48

682 Rogue's Regiment (D) A D. Powell-M. Toren-V. Price 86. . .Nov. '48 blO/2/48

671 Saxon Charm, The (D) A R. Montgomery-S. Hayward-J. Payne.. 88. . .Sept. '48 b9/4/48

Snowbound R. Newton-D. Price 86

668 Tap Roots *T (D)F V. Heflin-S. Hayward-B. Karloff 109. . .Aug. '48 b6/26/48

662 Up in Central Park (C)F D. Durbin-D. Haymes-V. Price 87... June '48 ...D5/29/48

COMING

And Baby Makes Three *T D. O'Connor-C. Coburn-G. DeHaven

Arctic Manhunt Mikel Conrad-Carol Thurston

Calamity Jane *T Yvonne DeCarlo-Howard Duff

City Across the River McNally -Whiting-England-Fernandez al2/ll/48

688 Criss Cross B. Lancaster- Y. De Carlo-D. Duryea a9/18/48

689 Family Honeymoon (C)F C. Colbert-F. MacMurray-R. Johnson.. 90 M2/11/48

687 Fighting O'Flynn, The D. Fairbanks, Jr.-H. Carter-R. Greene a8/21/48

Gambling Lady B. Stanwyck-R. Preston-S. McNally

Hamlet (D)F Laurence Olivier-Jean Simmons 150 b5/15/48

Illegal Entry H. Duff-M. Toren-G. Brent

Lady Gambles, The B. Stanwyck-R. Preston-S. McNally

Life of Riley . . W. Bendix-R. DeCamp- J. Gleason

686 Live Today for Tomorrow (D) A F. March-E. O'Brien-F. Eldridge 91. .. Jan. '49 b8/28/48

Ma and Pa Kettle M. Main-P. Kilbride-R. Long

Blyth-H. Duff-G. Brent a8/14/48

Fontain-J. Stewart-E. Albert 100. . .Jan. '49 ...blO/30/48

Granger-E. Feuillere-R. Squire 105 bll/13/48

CURRENT

Morris-L. Maxwell-G. MacRae 80.

Smith-R. Douglas-C. Kellaway 75.

Clark-G. Brooks-S. Z. Sakall 88.

O'Brien-R. Stack-T. D'Andrea 96.

Wyman-L. Ayres-C. Bickford 102.

Davis-R. Montgomery-F. Bainter.... 97.

Bogart-E. G. Robinson-L. Bacall 101.

Powell-I. Dunne-E. Taylor 118.

99.
80.

Sp.

Red Canyon A.

685 You Gotta Stay Happy (C)F J.

Woman Hater (C)A S.

WARNER BROS.

727 Big Punch, The (D) A W

809 Decision of Christopher Blake, The (D)F...A.

732 Embraceable You (D) A D.

806 Fighter Squadron *T (Spectacle)F E.

804 Johnny Belinda (D) A J.

805 June Bride (C)F B.

731 Key Largo (D) A H.

702 Life With Father (C)F W.

728 Romance on the High Seas *T (M)F J. Carson-J. Paige-D. DeFore.

802 Rope *T (D) A J. Stewart-J. Dall-F. Granger.

6/26/48 bo/29/48

12/25/48 M2/4/48

8/21/48 b7/31/48

11/27/48 ...bll/20/48

10/23/48 b9/18/48

11/13/48 ...bl0/23/48

7/31/48 b7/10/48

8/14/48 b8/16/47

7/3/48 b6/12/48

9/25/48 b8/28/48

5/29/48 b5/8/48

10/9/48 b9/18/48

4/10/48 b4/3/48

9/4/48 D8/7/48

6/12/48 b5/22/48

4/24/48 b4/10/48

5/15/48 b4/24/48

725 Silver River (W)A Errol Flynn-Ann Sheridan 107.

803 Smart Girls Don't Talk (D) A V. Mayo-B. Bennett-R. Hutton 81.

720 To the Victor (D) A D. Morgan-V. Lindors-V. Francen 101.

801 Two Guys From Texas *T (C)F J. Carson-D. Morgan-D. Malone 86.

726 Wallflower (C)F J. Reynolds-R. Hutton- J. Paige 77.

721 Winter Meeting (D) A B. Davis-J. Davis-J. Paige 100.

724 Woman in White, The (My) A A. Smith-E. Parker-S. Greenstreet 109.

COMING

Adventures of Don Juan *T (H-R) Errol Flynn-Viveca Lindlors a2/7/48

Cleopatra Arms David Niven-Jane Wyman a6/26/48

Colorado Territory J. McCrea-V. Mayo-D. Malone al2/18/48

Flamingo Road J. Crawford-Z. Scott-S. Greenstreet al2/18/48

Flaxy Martin ' Z. Scott-V. Mayo-D. Kennedy : a7/3/48

Fountainhead, The G. Cooper-P. Neal-R. Massey a8/28/48

Girl from Jones Beach, The V. Mayo-R. Reagan-E. Bracken a7/24/48

Happy Times *T Kaye-Bates-Slezak-Cobb '

Homicide R. Douglas-H. Westcott-R. Alda

House Across the Street W. Morris- J. Paige-B. Bennett alO/2/48

It's a Great Feeling *T D. Morgan-J. Carson-D. Day

Idol of Paris (D) A Michael Rennie-Beryl Baxter 105 D2/28/48

John Loves Mary Reagan-Carson-Neal-Morris a5/l/48

Kiss in the Dark Jane Wyman -David Niven

Look for the Silver Lining *T J. Haver-R. Bolger-G. MacRae ..a7/3/48

Montana *T E. Flynn-A. Smith-S. Z. Sakall al2/18/48

SHOWMEN'S TRADE REVIEW

MISCELLANEOUS
FEATURES

Listing of features of foreign and
U. S. origin not distributed by ma-
jor outlets. Titles are followed, in
parentheses, by name of country or
origin and U. S. national distributor,
names of stars, running time, and
date of issue in which review ap-
peared, in that order.

A FRIEND WILL COME TONIGHT
(Lopert) Michel Simon, Madeleine
Sononge. 92. b7/17/48.

ALL'S WELL (U. S.-Independent)

D. Lamour-C. Laughton.

BLIND DESIRE (France - Discina
Int'l) Jean-Louis Barrault-Edwige
Feuillere. 88. b6/12/48.

BLIND GODDESS, THE (England)

E. ' Portman - H. Williams. 88.
b9/25/48.

BONNIE PRINCE CHARLIE (Eng-
land). D. Niven-M. Leighton. 126.
bll/13/48.

BRIGHTON ROCK (England). R.
Attenborough - H. Baddeley. 92.
bl/3/48.

CESAR (France - Siritzky Int'l)
Raimu-P. Fresnay. 120. bll/6/48.

CHAMPION (U. S. - Independent)
K. Douglas-M. Maxwell.

CONCERT MAGIC (U. S. - Concert
Film Corp.) Y. Menuhin-E. Beal.
72. blO/23/48.

DAMNED, THE (France - Discina)
H. Vidal-F. Marley. 105. b5/l/48.

DAY OF WRATH (Denmark-
Schaefer). L. Movin-T. Roose. 104.
D5/1/48.

EAGLE WITH TWO HEADS
(France-Vog Film Co.). E. Feuil-
lere-S. Monfort. 91. bl2/18/48.

EASY MONEY (England). G. Gynt-
D. Price. 94. b3/6/48.

ETERNAL HUSBAND, THE (France-
Vog Film Co.). Raimu-A. Clariond.
91. bl2/4/48.

FIRST OPERA FILM FESTIVAL
(Italy-Classic). T. Gobbi-P. Mal-
carini. 95. b5/29/48.

FOOLISH HUSBANDS (France -
Siritzky Int'l) . F. Gravet - M.
Presle. 106. bll/6/48.

FOUR STEPS IN THE CLOUDS
(Italy - Distinguished Films). G.
Cervi-A. Benetti. 88. bll/6/48.

FRANCOIS VILLON (France-Crea-
tive) S. Reggiani-R. Faure. 81.
b8/28/48.

FRIC-FRAC (France-Oxford) Fer-
nandel-Arletty. 90. b6/5/48.

GHOSTS OF BERKELEY SQUARE
(England). R. Morley-F. Aylmer.
90. bll/1/47.

GREEN PROMISE, THE (U. S.-
Independent). W. Brennan - M.
Chapman. al2/4/48.

GUINEA PIG, THE (England). R.
Attenborough-S. Sim. 99. blO/30/48.

HONORABLE CATHERINE, THE
(France - European Copyrights
Inc.) E. Feuillere-A. Luguet. 85.
b9/25/48.

ILLEGALS, THE (U. S. - Mayer
Burstyn) T. Torres - Y. Mikalo-
witch. 75. b7/10/48.

JENNY LAMOUR (France - Vog
Films) L. Jourdan-S. Renant. 102.
b2/14/48.

LIFE AND LOVES OF TCHAIKOV-
SKY (Germany-UFA). H. Stuewe-
Z. Leander. 85. bll/6/48.

LONG IS THE ROAD (Mixed Dia-
log-Astoria Films) I. Becker-B.
Moissi. 77. bl2/4/48.

LOVES OF CASANOVA (France-
Vog Film) G. Guetary-A. Clariond.
101. blO/2/48.

LOVES OF DON JUAN (Italy-
Superfilm) A. Rimoldi-D. Sassoli.
93. b9/25/48.

LOVES OF JOANNA GODDEN,
THE (England). G. Withers - J.
Macalium. 85. b6/21/47.

LOUISIANA STORY (U. S. -Lopert
Films) J. Boudereaux-L. Le Blanc.
77. blO/2/48.

MALACARNE (Italy- Vesuvio Film
Co.) M. Lotti-O. Tosi. 103. M2/4/48.

MAN ON THE EIFFEL TOWER
(U. S.-Independent) C. Laughton-

F. Tone.

MARIUS (France - Siritizky Int'l)
Raimu-P. Fresnay. 128. b5/15/48.

MARK OF CAIN, THE (England)
E. Portman-S. Gray. 88. bl/17/48.

MARRIAGE IN THE SHADOWS
( Germany - Gramercy Films). I.
Steppat-A. Balthoff. 89. M2/18/48.

MONTECASSINO (Italy-Superfilm) .
A. Lolli-G. Severi. 93. bll/6/48.

MRS. FITZHERBERT (England). P.
Graves-J. Howard. 99. b2/14/48.

NAIS (France-Siritzky-Int'l). Fer-
nandel-J. Pagnol. 105. b6/19/48.

PAISAN (Italy - Mayer - Bur.) . O.
Sazio-R. Von Loon. 118. b2/28/48.

PORTRAIT OF INNOCENCE
(France - Siritzky - Int'l). Louise
Carletti-Gilbert Gil. 90. b6/12/48.

PREJUDICE (U. S. - Independent) .
D. Bruce-B. Edwards. a9/25/48.

PRIVATE LIFE OF AN ACTOR
(France - Siritzky) . S. Guitry - L.
Marconi. 102. b9/18/48.

QUARTETTE (England). H. Bad-
deley-D. Bogarde. 120. bl2/4/48.

QUIET WEEKEND (England-Distin-
guished). D. Farr-F. Cellier. 83.
b8/28/48.

ROOM UPSTAIRS, THE (France-
Lopert). M. Dietrich-J. Gabin. 90.
b6/5/48.

RUY BLAS (France-Discina Int'l).
D. Darrieux - J. Marais. 87.
blO/30/48.

SCORNED FLESH (Italy - Foreign
Screen Corp.). L. Solari-F. Gian-
chetti. 145. bl2/4/48.

SHOWTIME (England - English
Films). A. Todd-R. Greene. 91.
b6/5/48.

SMALL VOICE, THE (England).
V. Hobson-J. Donald. 83. bll/27/48.

SPIRIT AND THE FLESH, THE
( Italy- Variety ) . G. Cervi-D. Sas-
soli. 98. b8/28/48.

STORY OF LIFE, THE (U. S.-Cru-
sades). J. Crehan-W. McKay. 67.
b7/10/48

STRANGE VICTORY (U. S.-Target) .
V. Richardson-C. McGregor. 73.
b7/24/48.

STREET CORNER (U. S.-Viro Pic-
tures). J. Crehan-M. M. Jones. 70.
M2/18/48.

SYMPHONIE PASTORALE (France-
Film Rights) . M. Morgan-P. Blan-
char. 105. bl0/9/48.

THEY ARE NOT ANGELS (France-
Siritzky - Int'l) . P. Blanchard - R.
Bussieres. 130. b5/29/48.

WEAKER SEX, THE (England). U.
Jeans-C. Parker. 84. blO/2/48.

WHEN LOVE CALLS (Italy-Super-
film) . G. Bechi-S. Pampanini.
105. bll/6/48.

WHERE WORDS FAIL (Argentina-
Lopert). E. Muino-I. Bertini. 90.
b8/28/48.

WINSLOW BOY, THE (England).
R. Donat-Sir C. Hardwicke. 117.
D9/11/48.

WOMAN HUNT (Italy-Films Int'l).
V. Gioi-A. Checchi. 100. blO/23/48.

ZAMBA (U. S. - Independent) . J.
Hall-G. Cooper.

ADVANCE DATA

On Forthcoming Product

When a Man's a Man (Allied Artists)
Principals : Guy, Madison, Rory Cal-
houn, Carole Mathews, Cathy Downs,
Johnny Sands. Director, John , Rawlins.
Three young officers serving in the
Plains Indian country after the civil war
are close friends, but a woman comes
between them. Howev,er, in the end they
defeat the Indians and solve their ro-
mantic problem.

The Life of Riley (U-I) Principals:
William Bendix, Rosemary DeCamp,
James G 1 eas on . D ire c t or , Irving
Brecher. A comedy about an aircraft
riveter and his family in which all turns
out well for the riveter after several
trials.

Bitter Victory (Paramount) Principals:
Lizabeth Scott, Robert Cummings, Di-
ana Lynn, Eve Arden. Director, William
Dieterle. A story of two sisters in love
with the same man, and the conflict
when he marries a sister whose selfish
interests come first. The second sister
accidentally runs over her sister's child,
then tries to compensate for her deed by
having a child of her own which is
adopted by the sister.

My Dream Is Yours *T Carson-Day-Bowman-Arden a6/26/48

Night Beat w. Douglas- A. Hale-R. Alda a8/28/48

Night Unto Night (D) Ronald Reagan-Viveca Lindfors a5/10/47

One Last Fling a. Smith-Z. Scott-J. Backus a5/22/48

810 One Saturday Afternoon *T (M)F Dennis Morgan-Janis Paige 90... 1/1/49 bl2/ll/48

Somewhere in the City V. Lindfors-E. O'Brien-V. Mayo

South of St. Louis *T J. McCrea-A. Smith-Z. Scott al/24/48

Task Force G. Cooper-W. Morris-W. Brennan al2/18/48

This Side of the Law Lindfors-Smith-Paige-Douglas

Under Capricorn *T Ingrid Bergman-J. Cotten-M. Wilding

Whiplash (D) D. Clarke-A. Smith-S. Z. Sakall all/1/47

Younger Brothers, The *T W. Morris- J. Paige-B. Bennett a7/24/48

RE-ISSUES (Nationally Released) on9.
ASTOR PICTURES ^ *£.

Frontiers of '49 "Wild Bill" Elliott 1/1/49 1939

In Early Arizona "Wild Bill" Elliott ......3/1/49 ......... .1938

Law Comes to Texas, The "Wild Bill" Elliott 60... 10/1/48 ...1939

Lone Star Pioneers . "Wild Bill" Elliott 58... 12/1/48 1939

Man from Tumbleweeds "Wild Bill" Elliott 2/1/49 1940

Pioneers of the Frontier "Wild Bill" Elliott 5/1/49 ..1940

Return of Daniel Boone "Wild Bill" Elliott 62... 11/1/48 1941

Taming of the West "Wild Bill" Elliott ' '4/1/49 . . . . . . . 1939

Toll of the Desert F. Kohler, Jr.

Wagon Trail : Harry Carey

Mack 55.

58.

EAGLE LION

738 Count of Monte Cristo R. Donat-E. Landi 119.

850 Hired Wife R. Russell-B. Aherne 96.

847 Hold That Ghost Abbott -Costello 86.

734 International Lady G. Brent-I. Massey 102.

737 My Son, My Son B. Aherne-M. Carroll 117.

739 Son of Monte Cristo, The L. Hayward-J. Bennett 102.

56.
61.

. 109.

FILM CLASSICS

Border Wolves Bob Baker

Deep in the Heart of Texas J. M. Brown-Ritter

Drums *T Sabu-R. Massey

Eagle Squadron R. Stack-D. Barrymore

Four Feathers *T J. Duprez-R. Richardson

Gun Justice Ken Maynard 61 .

Gung-Ho R. Scott-R. Mitchum 87.

India Speaks R. Halliburton

Last Stand Bob Baker .'. 57.

Man Who Reclaimed Head C. Rains- J. Bennett

Pony Post Johnny M. Brown 60.

Tower of London B. Karloff-B. Rathbone

Wheels of Destiny Ken Maynard 65.

METRO-GOLDWYN-MAYER

A Night at the Opera Marx Bros.-K. Carlisle

San Francisco C. Gable-S. Tracy

.6/1/48 1937

.5/30/48 1935

. Oct. '48 1934

• Aug. '48 1940

.Aug. '48 1941

.Sept. '48 1941

. Sept. '48 1940

. Oct. '48 1940

.8/15/48 1938

.7/15/48 1942

. 7/20/48 1938

.6/11/48 1942

. 7/20/48 1939

.9/15/48 1934

.6/11/48 1943

2933

• 9/15/48 ..!!l938

.7/1/48 1935

.8/15/48 1940

.7/1/48 1939

.7/15/48 1934

. Dec. '48 1935

.Dec. '48 1936

MONOGRAM

And So They Were Married R. Mitchum-S. Simon...

4711 Sign of the Wolf M. Whalen-G. Bradley.

69.

I944

.5/2/48 .'//.'.'.'.'.'.'.19il

PARAMOUNT

R7-3508 Crusades, The

L. Young-H. Wilcoxon 126 ... June '48

.1935

RKO RADIO

892 Bambi *T Disney Feature Cartoon 70 1942

882 Border G-Man (W) G. O'Brien-L. Day 60 1938

818 Bring 'Em Back Alive Frank Buck 1932

881 Gun Law (W) G. O'Brien-R. Oehman 60 1933

O'Brien 1938

O'Brien-L. Day 60 1938

O'Brien-M. Reynolds 1939

O'Brien-W. Bond 1939

884 Lawless Valley (W) G.

883 Painted Desert (W) G.

886 Timber Stampede (W) G.

885 Trouble in Sundown (W) G.

REPUBLIC

873 Frontier Pony Express Roy Rogers

872 In Old Caliente Roy Rogers

874 Saga of Death Valley Roy Rogers

8601 Scatterbrain J. Canova-A. Mowbray.

871 Shine On Harvest Moon Roy Rogers

8602 Yokel Boy A. Dekker-J. Davis

. 1/29/49 1939

.12/15/49 1939

.2/22/49 1939

.11/30/48 1940

.10/31/48 1944

.11/30/48 1942

SCREEN GUILD PRODUCTIONS

S-7 Duke of West Point L. Hayward-J. Fontaine 105.

S-5 Flirting With Fate J. E. Brown-B. Roberts 70.

HC23 Hidden Gold W. Boyd-R. Hayden 62.

S-4 King of the Turf A. Menjou-D. Costello 89.

HC-20 Law of the Pampas W. Boyd-R. Hayden 79.

S-8 Miss Annie Rooney S. Temple-W. Gargan 88.

S-3 Runaway Daughter B. Stanwyck-R. Young 71.

HC21 Santa Fe Marshal W. Boyd-R. Hayden 70.

HC22 Showdown, The W. Boyd-R. Hayden 66.

HC24 Stagecoach War W. Boyd-R. Hayden 64.

S-6 That's My Boy J. Durante-R. Tauber 81.

20TH CENTURY-FOX

830 Belle Starr R.

834 Blood and Sand T.

831 Frontier Marshal R.

835 I Wake Up Screaming B.

832 Rose of Washington Square T.

833 Slave Ship W.

Scott-G. Tierney 87.

Power-L. Darnell 125.

Scott-N. Kelly 71.

Grable-V. Mature 82.

Power- A. Faye 86.

Baxter-W. Beery 92.

UNITED ARTISTS

Guest in the House A. Baxter-R. Bellamy 121.

Lady of Burlesque ....Barbara Stanwyck 91.

WARNER BROS.

807 Angels With Dirty Faces J. Cagney-P. O'Brien 97.

730 Flowing Gold J. Garfield-P. O'Brien 82.

729 God's Country and the Woman G. Brent-B. Roberts 71.

808 They Drive By Night H. Bogart-A. Sheridan 95.

.10/1/48 1938

.9/3/48 1938

. 8/27/48 1940

. 8/20/48 1939

.6/3/48 1939

.10/1/48 1942

.8/20/48

.6/25/48 1940

.7/30/48 1940

.10/22/48 1940

.9/3/48 :

.June '48 1941

.Aug. 48 1941

. June '48 . 1939

.Aug. '48 1941

. July '48 1939

. July '48 1937

.Jan. '49 1944

.Jan. '49 1943

.12/11/48 1938

.7/17/48 1940

.7/17/48 1936

.12/11/48 1940

1947-48 SHORT SUBJECT BOOKING GUIDE

Rel. No. Title Rel. Date Data

ASTOR PICTURES

Jimmy Fidler's Personality

Parade (20) 12/20

Boss Conies to Dinner (10). 4/1

Makers of Destiny #l(17i/2) 5/1 6/5

COLUMBIA

SPECIAL MUSICAL FEATURETTE (1)

9451 A Voice Is Born (20'/2) . . . 1/15

THREE STOOGES COMEDIES (8)

9401 Brideless Groom (16'/2) . . . 9/11

9402 Sing a Song of Six

Pants (17) 10/30 12/20

9403 All Gummed Up (18) 12/11 12/20

9404 Shivering Sherlocks (17) ... 1/8 6/5

9405 Pardon My Clutch (15) .... 2/26 6/19

9406 Squareheads of the Round

Table (18) 3/4 6/5

9407 Fiddlers Three (17) 5/6 6/5

9408 The Hot Scots (17) 7/8 7/31

ASSORTED & ALL-STAR COMEDIES (17)

9421 Wedding Belle (17) 10/9 1/17

9422 Should Husbands

Marry? (17) 11/13 12/20

9423 Silly Billy (18) 1/29 6/19

9424 Two Nuts in a Rut (18) . . . 2/19 6/12

9425 Tall, Dark and

Gruesome (16) 4/15 6/5

9426 Crabbin' in the Cabin (18) . 5/13 6/19

9427 Pardon My Lamb Chop ( ). 6/10 7/10

9431 Rolling Down to

Reno (16!/2) 9/4

9432 Hectic Honeymoon (17) . . . 9/18

9433 Wife to Spare (16) 11/20 12/20

9434 Wedlock Deadlock (16) 12/18 2/14

9435 Radio Romeo (17!/2) 12/25

9436 Man or Mouse (18) 1/15 6/19

9437 Eight Ball Andy (17i/2) . . . 3/11 6/19

9438 Jitter Bughouse (17) 4/29 6/12

9439 The Sheepish Wolf (17'/2) . . 5/27 6/19

9440 Flat Feat (17i/2) 6/24 7/31

COLOR RHAPSODIES (3)

9501 Swiss Tease (6) 9/11

9502 Boston Beany (6) 12/4 12/20

9503 Flora (7) 3/18 6/19

COLOR PHANTASIES (3)

9701 Kitty Caddy (6) 11/6 12/20

9702 Topsy Turkey (6'/2) 2/5

9703 Short Snorts on

Sports (6i/2) 6/3 7/10

COLOR FAVORITES (Re-Issues) (8)

9601 Dreams on Ice (6!/2) 10/30

9602 Novelty Shop (6!/2) 11/20

9603 Dr. Bluebird (8) 12/18

9604 In My Gondola (7i/2) 1/22

9605 Animal Cracker Circus (7). 2/19

9606 Bon Bon Parade (S'/z) 4/8

9607 House That Jack Built (7) . 5/6

9608 The Untrained Seal • (7J/2) . 7/15

THRILLS OF MUSIC (8)

9951 Boyd Raeburn & Orch. (11) . 9/18

9952 Cla.ide Thornhill &

Orch. (11) 10/30

9953 Lecuona Cuban

Boys (10i/2) 11/13

9954 Skitch Henderson

Orch. (10) 12/11

9955 Charlie Barnet &

Orch. (10i/2) 1/15

9956 Ted Weems &

Orchestra (10!/2) 3/25

9957 Gene Krupa Orch. (10) . . . 6/10

9958 Tony Pastor Orch. (10)... 7/22

SCREEN SNAPSHOTS (10)

9851 Hollywood Cowboys (9'/2) . 9/4

9852 Laguna, U. S. A. (9!/2)..10/9

9853 Out of This World

Series (9) 11/27

9854 Off the Air (10) 12/18

9855 Hawaii in Hollywood (10). 1/22

9856 Photoplay's Gold Medal

Awards <9'/2) 3/18

9857 Smiles and Styles (10) 4/1

9858 Hollywood Honors

Hersholt (8) 5/6

9859 Hollywood Party (9) 6/10

9860 Hollywood Friars Honor

George Jessel (9i/2) 7/8

WORLD OF SPORTS (9)

9801 Cinderella Cagers (9'/2) . . . 9/25

9802 Ski Demons (9) 10/23

9803 Bowling Kings (10) 11/13

9804 Navy Crew Champions (10). 12/25

9805 Rodeo Thrills and

Spills (9|/2) 1/29

9806 Net Marvels (9) 3/11

9807 Champions in the

Makinq (8i/2) 5/23

9808 No Holds Barred (9) 6/17

9809 Aqua Zanies (9) 7/15

FILM NOVELTIES (1)
9901 Aren't We All? (10i/2) ... 11/27
COMMUNITY SINGS (9)

9651 No 1— Linda (10) 9/4

9652 No. 2— April Showers (9). 10/2

9653 No. 3— Peq 0' My

Heart (9) 11/6

9654 No 4 — When You Were

Sweet 16 (9(/2) 12/4

9655 Feudin' and

A-Fightin' <10(/2) 1/8

9656 Civilization ( ) 2/12

9657 I'm Lookina Over a

Four-Leaf Clover (9i/2) . . 4/29 6/5

12/20

2/14

6/5

6/5

7/10

8/28

12/20

12/20
12/20

6/5

6/5

6/12
7/10

7/31

12/20
12/20
2/14

6/5
6/19

6/19
7/JO
7/31

12/20
12/20

6/19
6/5

Releases (grouped in series of which they are a part) listed under name of
distributor. Reading from left to right are : distributor's release number ;
title of subject; running time in minutes; release date; date of issue of
Showmen's Trade Review in which data concerning the subject appeared.

Rel. No. Title Rel. Date

9658 Manana (9) 6/3

9659 California Here I Come (9) 8/12

SERIALS (15 Chapters) (4)

9120 The Sea Hound 9/4

9140 Brick Bradford 12/18

9160 Tex Granger 4/1

9180 Superman (Sp.) //15

Data

6/19
8/28

1/17

3/20
4/24
5/1

11/22
2/14

4/3

'k'/iz

6/12
7/24
7/24
9/4
10/23

11/22
3/6
7/24
8/21

METRO-GOLDWYN-MAYER

MGM TECHNICOLOR CARTOONS (11)

W-931 Slap Happy Lion (7) 9/20

W-y32 Hie Inv.siD.e Mouse (7)... 9/27

W-933 King Size Canary ( ) 12/6

W-i)34 "l he Bear and the Bean (7). 1/31
W-935 What Price Fleadom? (6)
W-y36 Make Mine Freedom (10)

W-937 Kitty Foiled (8)

W-938 Little 'Tinker (8) 5/15

W-939 I he Bear and the Hare (7). 6/26

W-940 The Truce Hurts (7) 7/17

W-941 Half Pint Pygmy (7) 8/17

TRAVELTALKS (4)

T-911 Visiting Virginia (9) 11/29

T-912 Cradle of a Nation (9) 12/13

T-913 Cape Breton Island (9) 5/8

T-914 Chicago, the Beautiful (10). 7/31
THE PASSING PARADE (6)
K-971 Miracle in a Corn

Field (8) 12/20 3/6

K-972 It Can't Be Done (10)... 1/10 4/3
K-973 Goodbye Miss Turlock (10). 1/24 4/3

K-974 My Old Town (9) 2/7 4/3

K-975 Souvenies of Death (10) . . 6/19 7/24
K-976 The Fabulous Fraud (11) . . 8/28 10/23
GOLD MEDAL CARTOONS (Reissues) (6)
W-921 Goldilocks and the Three

Bears (11) 11/22

W-922 The Fishing Bear (8) 12/20

W-923 The Milky Way (8) 2/14

W-924 The Midnight Snack (9).. 3/27

W-925 Puss 'N' Toots (7) 4/24 .

W-926 The Bowling Alley Cat (8) . 6/12

PETE SMITH SPECIALTIES (10)

S-951 Football Thrills No. 10 (8) . 9/6

S-952 Surfboard Rhythm (8).... 10/18
S-953 What D'Ya Know? (9).... 11/18
S-954 Have You Ever

Wondered? (9)

S-955 Bowling Tricks (10) 1/10

S-956 I Love My Mother-in-Law

But (8) 2/7

S-957 Now You See It (Tech.) (9) 3/30

S-958 You Can't Win (9) 5/29

S-959 Just Suppose (9) 7/17

S-960 Football Thrills No. 11

(9) 8/21 8/21

MUSICAL MERRY-GO-ROUND (6)

M-981 Freddy Martin, Keenan

Wynn (10) 2/14 6/5

M-982 Tex Beneke (10) 2/13 6/5

M-9S3 Ray Noble, Buddy

Clark (11) 6/26 7/24

M-984 Les Brown-Virginia

O'Brien (10) 7/17 8/28

M-985 Frankie Carle & Orch. (10). 8/28 10/16
M-986 Art Lund-Les Brown-

Tex Beneke (10) 8/30

11/22
11/22

4/3

5/1

6/12
9/4

TWO REEL SPECIALS (2)

A-901 Drunk Driving (21) 3/27

A-902 Going to Blazes (21) 4/24

10/16

6/12

PARAMOUNT

PACEMAKERS (6)

K7-1 It Could Happen to

You (11) 10/3

K7-2 Babies, They're

Wonderful (11) 11/14 11/22

K7-3 Bundle From Brazil (11) ... 1/2 1/17

K7-4 Musical Miracle (11) 3/22

K7-5 A Model Is Born (7) 5/28 6/26

K7-6 Neighbor to the North (13) . 7/22 7/24

POPULAR SCIENCE (6)

J7-1 Radar Fisherman (10) 10/17 11/22

J7-2 Desert Destroyers (11) 12/16 12/20

J7-3 Streamlined Luxury (10) 2/20 3/6

J7-4 Fog Fighters (10) 4/2 6/5

J7-5 The Big Eye (10) 5/21 6/12

J7-6 Flying Wing (10) 8/6 9/11

SPORTLIGHTS (10)

R7-1 Riding the Waves (10) 10/3 11/22

R7-2 Running the Hounds (11).. 10/31 11/22

R7-3 Five Fathoms o Fun (10)... 11/28 1/17
R7-4 Stop, Look and Guess

'Em (10) 12/5 1/17

R7-5 All American Swing

Stars (10) 1/16 4/3

R7-6 Double Barrelled Sport (10). 2/20 4/3

R7-7 Big Game Angling (10) 3/26 6/5

R7-8 Riding Habits (10) 4/30 6/5

R7-9 Big League Glory (10) 6/11 7/10

R7-10 Her Favorite Pools (10) . . . 7/30 8/7

UNUSUAL OCCUPATIONS (6)

L7-1 Hula Magic (11) 11/7 11/22

L7-2 Bagpipe Lassies (11) 1/2 3/6

L7-3 Modern Pioneers (11) 2/13 6'5

Rel. No. Title Rel. Date Data

L7-4 Nimrod Artist (10) 4/16 6/5

L7-5 Feather Finery (10) 5/14 6/26

L7-6 Aerial Hot Rods (10) 8/13 9/il

SPEAKING OF ANIMALS (6)

Y7-1 Dog Crazy (11) 10/3

Y7-2 Ain't Nature Grand (10) 11/14 11/22

Y7-3 Monkey Shines (9) 12/12 1/1'/

Y7-4 Home Sweet Home (10) 2/6 3/6

Y7-5 'Tain't So and 'Tain't

True (10) 4/16 6/5

Y7-6 As Headliners (10) 6/18 7/3

NOVELTOONS (8)
Technicolor

P7-1 Santas Surprise (9) 12/5 1/17

P7-2 Cat O'Nine Ails (8) 1/9 1/17

P7-3 Flip Flap (8) 2/23 6/5

P7-4 We're in the rioney (8) 3/19 6/5

P7-5 The Bored Cuckoo (8) 4/9 6/5

P7-6 There s Good Boo s

Tonite (9) 4/23 6/5

P7-7 Land of the Lost (7) 5/7 6/12

P7-8 Butterscotch and Soda (7).. 6/4 6/26

POPEYE (8)

E7-1 All's Fair at the Fair (8).. 12/19 12/20

E7-2 Olive Oyl for President (7).. 1/30 1/17

E7-3 Wigwam Whoopee (8) 2/27 6/5

E7-4 Pre-Hystencai Man (9) 3/26 6/5

E7-5 Popeye Meets Hercules (7).. 6/10 10/9
E7-6 A Wolf in Sheik's

Clothing (8) 7/30 8/7

E7-7 Spinach vs. Hamburgers (8) . 8/27 9/11

E7-8 Snow Place Like Home (7) . . 9/3

SCREEN SONG (8)
X7-1 The Circus Comes to

Clo<vn (7) 12/26 1/17

X7-2 Base Brawl (7) 1/23 4/3

X7-3 Little Brown Jug (8) 2/20 4/3

X7-4 The Golden State (8) 3/12 6/5

X7-5 Winter Draws On (7) 3/19 6/5

X7-6 Sing or Swim (7) 6/4 6/26

X7-7 Camptown Races (8) 7/30 8/7

X7-8 The Lone Star State (9) . . . 8/20 9/11

MUSICAL PARADES (6)

FF7-1 Samba-Mania (18) 2/27 4/3

FF7-2 Footlight Rhythm (19) 4/9 6/5

FF7-3 Gypsy Holiday (19) 6/25 7/3

FF7-4 Tropical Masquerade (16) . . 8/6 9/11

FF7-5 Big Sister Blues (14) 10/1 11/6

FF7-6 Catalina Interludes (18).. 11/19 .

RKO RADIO

FLICKER FLASHBACKS (7)

(10)
(9)
(9)
(9)
(8)
(9)
(9)

84201 No.

S4202 No.

84203 No.

84204 No.

84205 No.

84206 No.

84207 No.

THIS IS AMERICA

83101 Border With

Bayonets (16)

83102 Switzerland Today (18)

83103 Children's Village (19)

83104 Operation White
Tower (18)

10/24
12/5
1/16
2/27
4/9
5/21
7/2
(13)

11/14
12/12
1/9

2/6

83105 Photo Frenzy (16) 3/5

4/2

4/30

5/28

6/25

7/23

83106 Funny Business (18)

83107 Democracy's Diary (16)

83108 Crime Lab (17)
£3109 Letter to a Rebel (16)

83110 Sports Golden Age (17).

83111 Glamour Street (16) 8/20

83112 Friend of the Family (18). 9/17

83113 Who's Delinquent? (16)... 10/15

SPORTSCOPES (13)

84301 Ski Holiday (8) . . 9/19

84302 Golf Doctor (8) 10/17

84303 Qual Pointers (8) . . 11/14

84304 Pin Games (8) . . . 12/12

84305 Racing Day (8) 1/9

ff(15n^ O f _ n .... _ '

12/20
1/17

4/3

6/5

6/5

6/26

9/4

12/20
1/17
3/6

3/6
5/1
6/5
6/19
6/26
7/3
8/28
9/11
10/9
10/23

2/6
3/5
4/2

84306 Sports Coverage (8) .

84307 Teen Age Tars (9) . .

84308 Doggone Clever (8)

84309 Big Mouth Bass (8) 4/30

84310 Muscles and the Lady (9) 5/28

84311 Ladies in Wading (8). 6 '25

84312 Athletic Varieties (8) 7/23

84313 Strikes to Spare (8). . 8/20

12/20
1/17
3/6
3/6
5/1
6/19
6/19
6/26
7/31
8/28
10/2

MUSICAL JAMBOREES (Revivals) (7)

84401 Enric Madriguera &

Orch. (8) 9/5

84402 Tommy Tucker Time (8).. 10/3

84403 Johnny Long & Orch. (8). 10/31

84404 Duke E'lington (9) 11/28

84405 Jerry Wald & Orch. (9) 12 '26

84406 Ray McKinley & Orch (8) 1/23

84407 Dick Stabile & Orch. (8) . . 2/20

LEON ERROL (4)

83701 Bet Your Life (14) 1/16 4/3

83702 Don't Fool Your Wife (18) . 3/5 6/5

83703 Secretary Trouble (17) 4/9 6/5

83704 Bachelor Blues (17) 9/17 10/9

EDGAR KENNEDY (6)

83401 Mind Over Mouse (17).. 11/21 1/6

83402 Brother Knows Best (17) 1/2 4/9

83403 No More Relatives (18)... 2/6 7/8

83404 How to Clean House (18) . 5/14 6/7

Rel. No. Title Rel. Date

83405 Dig That Gold (17) 6/25

83406 Home Canning (16) 8/6

RAY WHITLEY REVIVALS (4)

83501 Molly Cures a Cowboy (19). 9/5

83502 Musical Bandit (16) 10/10

83503 Corralling a School

Marm (14) 11/14

83504 Prairie Spooners (13) 12/19

SPECIAL (4)
83601 20 Years of Academy

Awards (19) 4/2

83801 Basketball Headliners of

1948 (18) 4/23 .

842 Louis-Walcott Fight

Picture (19) 6/26

83901 Football Highlights 0 1947

(20) 12/12 .

MY PAL FEATURETTES (2)

83201 My Pal (22) ..11/31

83202 Pal's Adventure (20) 9/24

WALT DISNEY CARTOONS (6)

Reissues

84701 Hawaiian Holiday (8) 10/17

84702 Clock Cleaners (8) 12/12

84703 Little Hiawatha (9) 2/20

84704 Alpine Climbers (10). .. 4/2

84705 Woodland Cafe (7)... 5/14

84706 Three Little Pigs (9) . . . . 9/17

Daf;
7/3
8/5

8/1]

REPUBLIC

SERIALS (4)

791 G-Men Never Forget

(12 Chapters) 1/31

792 Dangers of the Canadian

Mounted (12 Chapters). 4/24

793 Dick Tracy Returns (15

Chapters) 7/17

794 Adventures of Frank and

Jesse James (13

Chapters) 10/30

CARTOONS (1)
Trucolor

761 It's A Grand Old Nag (8). 12/20

1

12/8

20th CENTURY-FOX (1948)

MOVIETONE ADVENTURES

8254 Copenhagen Pageantry (8) . 1/48

8255 Scenic Sweden (8) . . . .

8256 Riddle of Rhodesia (8)

8257 Bermuda (8) ...

8258 Desert Lights (8) . . -

8259 Portrait of the West (8)

8260 Way of the Padres (S) .

Black and White

8203 Sky Thrills (9) 3/48

8204 Majesty of Yellowstone (9) . 7/48

SPORTS REVIEW (7)

8302 Olympic Class (10) 2/

8303 Everglades Adventure (9)

(9)

6/48
7/48
8/48
8/48
10/48
1/48

8304 Football Finesse (10)

8305 Olympic Water

Hazards (9)

8306 Yankee Ski-Doodle (8)

8352 Aqua Capers (T) (8) . .

8353 Playtime in

Scandinavia (T) (8) .
TERRYTOONS (20)
Technicolor

8512 Felix the Fox (7) 1/

8513 Taming the Cat (7) 1/

8514 The Magician (7) 3/

8515 Chipper Chipmunk, The (7)

8516 Hounding the Hares (7).

8517 Feudin' Hillbillies (7)...
6518 Mystery in the

Moonlight (7)

8519 Seeing Ghosts (7) 6/

8520 A Sleepless Night (7) 6/

8521 The Witch's Cat (7) 7/

8522 Magpie Madness (7) 7/

8523 Love's Labor Won (7) 8/

8524 The Hard Boiled Egg (7).. 10/

8525 The Mysterious

Stranger (7) 10/

8526 Free Enterprise (7) 10/

8527 Triple Trouble (7) 11/

8528 Out Anain in Again (7)... 11/

8529 The Magic Slipper (7) 12/

8530 Gooney Golfers (7) 12 '

9/

10/
12/
V

4/

3/
4/
4/

5/

5/1
6/5
9/4
9/4
8/21

5/1

6/19

5/1
5/1
6/6

12/4

5

6/8

6/8

6/8

6/15

8/2

6/8

6/19

6/19
6/19:
6/19,
9/4
8/28
9/11
12/4

12/4
12/4

8531
8532

8801
8802

8601
8602

TERRYTOONS (2)
Technicolor-Reissues
The Butflier of Seville (7). 5/
The Green Line (7) 5/

MOVIETONE SPECIALTY (3)

Symphony of a City (11).. 9/ 12/4
DRIBBLE PUSS PARADE (2)

Dying to Live (9) 5/ 6'19

FEMININE WORLD (2)

Something Old Something

New (8) 2/ 5/1

Fashioned for Action (8) . . 4 ' 6/5

MARCH OF TIME

The Cold War ( ) 1/

Marriage and Divorce ( ) . 2/20

Crisis in Italy ( ) 3/

Life With Junior ( ) 4/44

Battle for Greece (17) 5/

The Fight Game (19) 5/

The Case of Mrs.

Conrad (IS) 7/

3/6

6 '26

el. No. Title Rel. Date Data

13 White-Collar Girls (18) . . . 8/6 8/7

14 Life With Grandpa ( ) . . . 9/

15 Battle for Germany (18) . . .10/ 10/2

16 America's New Air

Power (17) 10/29 11/6

17 Answer to Stalin ( ) 11/

18 ( )...12/

UNITED ARTISTS

LANTZ CARTUNES (7)

The Bandmaster (7)

..12/

1/17

The Mad Hatter (7) . . . .

«. 2/

6/19

Pixie Picnic (7)

6/5

Banquet Busters (7)

6/19

Kiddie Koncert (7)

6/5

Wacky Bye Baby (7)

1/16

Wet Blanket Policy (7) . .

. . 8/27

UNIVERSAL-INTERNATIONAL

NAME BAND MUSICALS (13)

3301 Alvino Rey and Orch. (15). 10/22 2/14

3302 Drummer Man (15) 12/3 2/14

3303 Carlos Molina & His

Orch. (15) 12/13 2/14

3304 Tex Beneke & His

Orch. (15) 3/3 6/19

3305 Woody Herman & His

Orch. (15) 3/31

3306 Red Ingle & His National

Seven (15) 6/16 6/19

3307 Tex Williams and His Orch.

in Western Whoopee (15) . 6/23 7/31

3308 Jimmy Dorsey & Orch. (15) . 8/18 9/25

3309 Red Skin Rumba (15) 9/15 9/25

3310 Buddy Rich & Orch. (15).. 10/13

TECHNICOLOR CARTUNES (5)
Reissues

3321 Knock Knock (7) 3/

3322 Syncopated Sioux (7) 5/

3323 Woody Woodpecker (7) .... 7/

THE ANSWER MAN (8)

3391 Wind, Curves and Trap

Doors (10) 12/22 2/14

3392 Hall of Fame (10) 1/19

3393 Men, Women &

Motion (10) 3/15 6/19

3394 Flood Waters (10) 4/26 7/31

3395 Mighty Timber (10) 6/21 7/31

3396 Rockets of the Future (10) . 7/5 9/25

3397 Water Battlers (7) 8/16 9/1S

3398 Home of the Iceberg (7) . . 8/23 11/13

VARIETY VIEWS (8)

3341 Tropical Harmony (9) 9/29 11/22

3342 Chimp Aviator (9) 11/17 11/22

3343 Brooklyn Makes

Capital (27) 2/9 6/19

3344 Whatta Built (10) 6/7 6/19

3345 Copa Carnival (9) 6/28 7/31

3346 Paris on the Plata (9) 7/12 9/25

3347 Gaucho Fiesta (9) 8/16 12/4

3348 Call of the Canyon (10)... 10/18

SING AND BE HAPPY SERIES (8)

J3S1 Spotlight Serenade (10) . . . 3/29

33S2 Singing the Blues (10) .... 5/ 7/31

3383 River Melodies (8) 7/5 7/31

3384 Songs of the Season (8)... 10/11

3385 Hits of the Nineties (9)... 10/18

MUSICAL WESTERNS (3)

3351 Hidden Valley Days (27).. 2/5 6/19

3352 Powder River Gunfire (24). 2/26

3353 Echo Ranch (25) 4/1 6/19

SPECIALS (2)

3201 Snow Capers (19) 2 '18 6 '19

WARNER BROS.

TECHNICOLOR SPECIALS '8)

4001 Celebration Days (20) 1/31 2/14

4002 Soap Box Derby (20) 10/18

4003 Teddy, the Roughrider (20) . 2/21

4004 King of the Carnival (20). 4 '3

4005 Calgary Stampede (20). ... 5/29

4006 A Dry at the Fn'r (20) ... 7/3 7/24

4007 The Man From New

Orleans (19) 9 '4

4008 My Own United States (20) .10/16 9/18

MEMORIES FROM MELODY LANE (6)

4201 A Song of the West (10) . . 9/27

4202 An Old Time Song (10) . 12/27

4203 A Song About the

Moonlight (10) 1/24 3 '6

4204 Grandfather's Favorites . .. 3/13 6/5

4205 A Stephen Foster

Song (10) 5/8 6 '19

4206 A Song From the

Movies (10) 7/17

BLUE RIBBON HIT PARADE (13)
(Revivals) Technicolor

4301 Rangerous Dan McFoo (7). 12/20

4302 Hobo Gadgets Band (7) 1/17

4303 Little Pancho VaniUa (7).. 3/20

4304 Don't Look Now (7) 4/10

4305 Curious Puppy (7) 4/24

4306 Circus Today (7) 5/22

4307 Little Bl-bber Mous? (7).. 6/12

4308 The Squawkin' Hawk (7V . 7/10

4309 A Tale of Two Kitties (7). 7/31

4310 Pigs in a Polka (7) 8 '14

4311 Greetinos Bait (7) 8 '28

4312 Hiss and Wske Un (7) q/18 ... .

4313 Hollywood Steps Out (7)..10'2

IOE McDOAKES COMEDIES (6)

4401 So Yo Want to Be a

Salesman (10) 9/13

4402 So Ynu W»"t to Hold Your

Wife (10) 11/22 12 '21

Rel. No. Title Rel. Date Data

4403 So You Want An

Apartment (10) 1/3 3/6

4404 So You Want to Be a

Gambler (10) 2/4

4405 So You Want to Build a

House (10) 5/15

4406 So You Want to Be a

Detective (10) 6/26

SPORTS PARADE (13)
Technicolor

4501 Las Vegas Frontier

Town (10) 11/1

4502 Action in Sports (10) 12/13

4503 A Nation on Skis (10) 7/31

4504 Sun Valley Fun (10) 2/14

4505 Trip to Sportland (10) 3/6 6,5

4506 Ride, Ranchero, Ride (10). 3/20 6/5

4507 Holiday for Sports (10) . . 4/17 6/19

4508 Built for Speed (10) 6/5

4509 Fighting Athletes (10) .... 5/1 6/19

4510 The Race Rider (10) 6/19 7/24

4511 Playtime in Rio (10) .... 8/14 10/16

4512 Sports Down Under (10).. 9/18 11/13

4513 Gauchos of the

Pampas (10) 10/9

MELODY MASTERS BANDS (8)

4601 Freddy Martin & His

Orch. (10) 9/13

4602 Swing Styles (10) 10/25

4603 Borrah Minevitch & Har.

Sch. (10) 12/6

4604 Rubinoff and His

Violin (10) 1/10

4605 Artie Shaw & His

Orch. (10) 2/7

4606 Henry Busse & His

Orch. (10) 5/15

4607 The Saturday Night Swing

Club (10) 6/19

4608 Joe Reich nun & His

Orch. (10) 7/17

MERRIE MELODIES (18)
Cinecolor

4702 Bone Sweet Bone (7) 5/22 7/24

4704 Up-Standing Sitter (7) ... 7/3

4707 Dough Ray Me-Ow (7) 8/14 10/18

4709 Odor of the Day (7) 10/2

4712 Daffy Dilly (7) .10/30

4715 Riff Raffy Daffy (7) 11/27

4718 Holiday for Drumsticks (7) . 1/22

Technicolor
4701 Nothing But the Tooth (7). 5/1

4703 The Shell-Shocked Egg (7). 710

4704 The Rattled Rooster (7).. 6 '26

4706 You Were Never Duckier (7) 9 '18 11/13
4708 The Pest That Came to

Dinner (7) 9/11 10/16

4710 The Foghorn Leghorn (7).. 10/9

4711 A Lad in His Lamp (7) . .10/23

4716 Scaredy Cat ( ) 12/18

L. T. Tech. Cartoon

4713 Kit for Cat (7) 11/6

4714 Stupor Salesman (7) 11/20

4717 Wise Quackers (7) 1/1

M.M. BUGS BUNNY SPECIAL (8)

4719 Hot Cross Bunny (7) 8/21 10/16

4720 Hare Splitter (7) 9/25

4721 My Bunny Lies Over the

Sea ( ) 12/4

4722 Hare-Do (7) 1/15

ADVENTURE SPECIALS (6)
Technicolor

4801 Land of Romance (10) 9/6

4802 Beautiful Bali (10) 11/15 12/20

4803 Dad Minds the Baby (10). 12/20

4804 What's Hatchin'. (10) 2/28

4805 Rhythm of a Big City (10). 3/27 6/5-'

4806 Living With Lions (10) ... 6/5 7/24

1948-49

COLUMBIA

THREE STOOGES COMEDIES (8)

1401 Heavenly Daze (16V2) .... 9/2 9/25

1402 I'm a Monkey's Uncle (18). 10/7 10/23

1403 Mummy's Dummies (16)... 11/4

1404 Crime on Their Hands

(17|/2) 12/9

ASSO'TFD & AT.L-STAR COMEDIES (12)

1421 Billie Gets Her Man (17). 9'9 9/25

1422 Go Chase Yourself (17) 10/14 10/9

1423 Parlor, Bedroom and

Wrath (16) 12/16

1431 A Pinrh in Time (16) 11/11

14^2 He's In Anain ( ) 1/20

1433 Miss In A Mess ( ) 1/13

CAN YOU TOP THIS? n

1411 #1 (13) 11/18

COMEDY FAVORITES (6)

Reissues

1441 Pest from the W»st (lS'/z) . 9/30

1442 Av Tank Av Gn (16) 10 '21

1443 Static in the Attic (19)... 12/23

FOX AND CROW (8)
Torhni-olor
1701 Robin Hoodlum (7) 12/23

ONE-REEL SPEC'IL ID
1551 Candid Microphone (11).. 10/21

COLOR RHAPSODIES (8)

1501 Pickled Puss (61/,) 9/2 9/25

1502 Lo, the Poor Buffal (6y2).ll/4

COLOR FAVORITES (8)
Fe'ssues
1601 The S1ork Trkes a

Holiday (8) 9/9

Rel. No. Title Rel. Date Data

1602 Swing Monkey Swing (8).. 10/14

1603 The Little Match

Girl (81/2) 11/25

1604 Glee Worms (7i/2) 12/16

1605 A Boy and His Dog (7) . . . 1/6

FILM NOVELTIES (8)

1901 Rhapsody on Ice (9) 12/23

VERA VAGUE LAFF TOURS (8)

1751 A Lass in Alaska (10'/2) . .10/28 10/9

1752 Sitka Sue (10!/2) 1/20

WORLD OF SPORTS (12)

1801 Diving Champions (9!/2) . . 9/23 10/2

1802 Acrobatic Babies (9i/2) .. .10/14 10/23

1803 Babe DTdrickson, Queen

of Sports (10) 11/25

1804 Flashing Fins ( ) 12/23

1805 Mrs. Golf ( ) 1/27

THRILLS OF MUSIC (12)

1951 Elliot Lawrence &

Orch. (10i/2) 9/23 9/25

1952 Ray Ebrrle & Orch. (10).. 11/4

1953 Louis Prima & Orch. ( ). 12/16

1954 Buddy Rich & Orch. ( ). 1/20

SCREEN SNAPSHOTS (12)

1851 Hollywood Holiday (9) 9/2 10/2

1852 A Day at C.B.S. (9'/2) . . .10/7

1853 Stars to Remember (9'/2) ■ .11/18

1854 Hollywood Santa Claus

Lane ( ) 12/23

1855 A Rainy Day in

Hollywood ( ) 1/27

COMMUNITY SINGS (8)

1651 Baby Face (9) 9/16 10/2

1652 My Happiness (10) 10/21

1653 It's Magic ( ) 12/23 .....

5657 Christmas Carols (10i/2) . . .12/9

SERIALS

1120 Congo Bill (15 Chapters) . .10/28

METRO-GOLDWYN-MAYER

MGM CARTOONS (16)

W-31 Old Rockin' Chair Tom (7). 9/18

W-32 Lucky Ducky (8) 10/9

W-33 Professor Tom (8) 10/30

W-34 The Cat That Hated

People (7) 11/20

PETE SMITH SPECIALTIES (10)

S-51 Why Is It? (7) 9/11 11/13

S-52 Pigskin Skill (8) 9/18 10/23

S-53 Ice Aces (8) 11/6

GOLD MEDAL CARTOONS (Reissues) (4)

W-21 The Little Goldfish (8) 11/20

W-22 Fine Feathered Friends ( )

W-23 The Blue Danube ( )

W-24 Sufferin' Cats ( )

FITZPATRICK TTAVELTALKS (8)

T-ll Wandering Through Wales (9) .10/16

T-12 Night Life in Chicago (9)... 11/27

THE PASSING PARADE (6)

K-71 The City of Little Men (10). 11/20

MGM SPECIALS (2 Reel) (4)

A-l Mighty Manhattan ( )

PARAMOUNT

PACEMAKERS

K8-1 Appointment With

Baby (11) 10/8

K8-2 Mr. Groundling Takes the

Air (11) 12/3

NOVELTOON

P8-1 The Mite Makes Right (8).. 10/

P8-2 Hector's Hectic Life (7) 11/19

P8-3 Old Shell Game (7) 12/17

SCREEN SONG

X8-1 Readin' Ritin' and

Rhythmetic (7) 10/22

SPEAKING OF ANIMALS

Y8-1 The Gnu Look (10) 10/29

G. RICE SPORTLIGHT

R8-1 Hot Rod Speedsters (10)... 11/5 12/18
R8-2 Acrobatic lllini (10) 12/10

POPEYE

E8-1 Robin Hood-Winked (7) 11/18

E8-2 Symphony in Spinach ( ).. 12/31

UNUSUAL OCCUPATIONS

L8-1 The Glass Orchestra (10)... 11/26

POPULAR SCIENCE

J8-1 Solar Secrets (10) 12/24

REPUBLIC

SERIALS

891 Federal Agrnts vs.

Underworld, Inc. (12

Chapters) 1/29

RKO RADIO

THIS IS AMERICA (13)

"3101 County Fair (18) 11/12

93102 Girls in White (17) 12/10

SPECIAL (2)
Football Headliners of

1948 ( ) 12/10

EDGAR KENNEDY (6)
10'h Series

93401 Contest Crazy (17) 10/1 12/18

LEON ERROL (6)

93701 Uninvited Blonde (18) ... .11/12

93702 Backstage Follies (17) 12/24

MY PAL (4)
93201 Pal's Return (18) 11/26

Rel. No. Title Rel. Date Data.

SCREENLINERS (13)

94201 Jan August & His

Piano (8) 10/29

94202 Block Party (8) 11/26

94203 It Pays to Be Ignorant (8). 12/24

WALT DISNEY CARTOONS (10)

94101 Pluto's Purchase (7) 7/9

94102 The Trial of Donald

Duck (7)

94103 Catnap Pluto (6) 8/13 9, 22

94104 Inferior Decorator (7) 8/27

94105 Pluto's Fledgling (7) 9/10 12, 18

94106 Soup's On (8) 10/15

94107 Three for Breakf st (7)... 11/3

94108 Mickey and the Seal (7)... 12/3

94109 Tea for Two-Hundred (7).. 12/24

SPORTSCOPES (13)

94301 Texas Redhead (8) 2/24

94302 Frozen Fun (8) 10/22

94303 Athletic Stars (8) 11/19

RAY WHITLEY REVIVALS (4)

93501 Keep Shooting (17) 9/10

93502 Range Rhythm (16) 10/15

93503 Cactus Capers (15) 11/19

93504 California cr Bust (18)... 12/24

WALT DISNEY (8)
Reissues Series 2

94701 Goofy and Wilbur (8) 10/1

94702 Wynken, B'ynken and

Nod (8) 11/19

UNITED ARTISTS

LANTZ CARTUNES

Playful Pelican (7) 10/8

Dog Tax Dodgers (7) 11/19

Wild & Woody (7) 13/31

Scrappy Birthday (7) 2/11

Drooler's Delight (7) 3/25

UNIVERSAL-INTERNATIONAL
1948-49

TECHNICOLOR CARTUNES (13)

Reissues

4321 Pantry Panic (7) 11/22 ..

4322 Hollywood Matador (7) 12/13

4323 Mouse Trappers (7) 1/24 .

4324 Hams That Couldn't Be

Cured (7) 2/21 ..

4325 The Screw Driver (7) 3/14 .

4326 Ace in the Hole (7) 4/4

4327 Goodbye, Mr. Moth (7) 5/2

4328 Jukebox Jamboree (7) 5/30 . .

4329 The Loan Stranger (7) . . . 6/27

4330 Dizzy Acrobat (7) 7/25 ..

4331 Dizzy Kitty (7) 8/22 . .

4332 Cow Cow Boogie (7) 9/19 . .

4333 Tht Screwball (7) 10/17 ..

SING AND BE HAPPY SERIES (8)

4381 Choo Choo Swing (10) 11/1

4382 The Year Around (10).... 12/6

VARIETY VIEWS (8)

4341 Canada Calls (9) 10/1

NAME BAND MUSICALS (13)

4301 Rhythm Masters (15) 12/8

4302 Lawrence Welk &

Orch. (15)

4303 Ted Weems & Orch. (15)

TECHNICOLOR SPORT REELS (8)

4361 Flight of the

Snowbirds ( )

4362 ThriPs on Wheels ( )

4363 Sea Killers ( )

4364 Wanted— Joe Trout ( )

4365 Riding the Ronue ( )

TWO-REEL SPECIALS (2)
4201 Cheating in Gambling ( )

ONE REEL SPECIAL

4203 Christmas Dream (11) 11/22 11/16

MUSICAL WESTERNS (8)

4351 Sun in the Sky ( )

4352 Cheyenne Cowboy ( )

WARNER BROS.

TECHNICOLOR SPECIALS (8)

Reissues

5001 Sons of Liberty (20) 11/28 9/18

5002 Drums of India (20) 19/25

5005 Sunday Roundup (20) 1/29

IOE McDOAKES CAMEDIES (8)

5401 So You Want to Be in

Politics (10) 10/23 9/18

5402 So You Want to Be on the

Radio (10) 11/6

5403 So You Want to Be a

Baby Sitter (10) 1/8

MERRY MELODIES (18)
Hen House Henery (7) . . . . 9/11

SPORTS PARADE (13)

5501 Jungle Man Killers (10).. 11/6 9/18

5502 Sportsmen of the Far

East (10) 12/18

ADVENTURE SPECIALS 16)

5801 Mysterious Ceylon (10)... 9/25 9/18

5802 Bannister's Bantering

Babies (10) 12/11

5803 Circus Town (10) 1/15

FEATUR^TTES (6)

5101 Football Magic (20) 9/11 9/18

5102 Grandfather's Follies (20). 11/10

5103 Pie in the Eye (20) 1/8

SPORTS NEWSWEVIEWS (6)

5601 Roaring Wheels (10) 10/8 9/lSr

5602 Ski Devils (10) 12/4

5603 Swings and Serves (10) . . . 1/22

"COULDN'T DO WITHOUT IT"

THE FILM DAILY YEAR BOOK of 1948 is quite a volume
and one of which you may be very proud.

Each YEAR BOOK of the past has always been a mine of
information, invaluable in the operation of theaters and in
assistance in taking care of independent theater owner
organization affairs. I couldn't do without it.

Please accept my heartiest congratulations on your efforts
in the past and my very best wishes for at least another thirty
years of publishing THE FILM DAILY and the FILM DAILY
YEAR BOOK.

Motion Pictures will be distributed in February

to all subscribers

THE FILM DAILY

1501 BROADWAY NEW YORK CITY

SWELLED

M-G-M TOPS
IN HITS,
STARS,
NEW FACES,
SHORTS!

\ < /

Thank you for
your confidence
my showmen
friends 1"

HEAD "t

MO A

M-G-M is
just

naturally
proud to
TOP THE
INDUSTRY
in S.T.R.'s
Leadership
Vote!

THE CHAMP!

In the "10 Top Money-Makers of the Year" M-G-M
leads with 2 out of first 3!

M-G-M HAS 6 OUT OF 25

BIGGEST MONEY HITS!

Six of the 2 5 BIGGEST MONEY-MAKERS OF
THE YEAR are M-G-M, topping all companies.
They are: "GREEN DOLPHIN STREET' - "EASTER
PARADE " • " DATE WITH JUDY '-' STATE OF THE
UNION "-"CASS TIMBERLANE". "HOMECOMING'

u

His head is
never too big for
his crown. He
knows that
Leadership
depends on the
team-work of
his exhibitor
customers!

M-G-M IS WINNER IN

Tops the industry in bot
Live Action and Animj
tion Subjects.

No. 1 LIVE ACTION:
PETE SMITH leads for
5th year!

No. 1 CARTOONS:
TOM & JERRY lead for
2nd Technicolor year!

M-G-M IS WINNER IN

BOX-OFFICE STARS!

Out of 10 Leading Box -Office Stars
M-G-M has 3, next company has 1, etc.

M-G-M IS WINNER IN

NEW FEMALE STARS!

No. 1 top actress among new-comers
to screen stardom is JANE POWELL!

Presents

LEADERS of the
MOTION PICTURE INDUSTRY

VOL. 49, NO. 26 SECTION TWO DECEMBER 25, 1948

A section of Showmen's Trade Review recording the results of an annual national poll of exhibitors, published by Show-
men's Trade Review, Inc., 1501 Broadway, New York 18, N. Y. Charles E. ('Chick') Lewis, editor and publisher.
Tom Kennedy, executive editor. Ralph Cokain, managing editor. Merlin C. Lewis, Film Advertising Manager. Ann
Lewis, West Coast manager, 6777 Hollywood Boulevard, Hollywood 28, Calif. London Representative, Jock Mac-
Gregor, 16 Leinster Mews, London, W. 2. Member Audit Bureau of Circulations, Member Associated Business Papers.
All contents copyright 1948 by Showmen's Trade Review, Inc.

all these
leaders from
U-l are leadin
to bigger
grosses
for every
theatre
playing them

"Sim
COLBERT

00

,» M OWE .U1SSIB • f >* „ BtW 1 *«"

lead the way for 1949

Ride high with U'l Leaders.

Universal-International presents

YVONNE

LANCASTERDe CARLO-DURYEA

universal-International present
ANN HOWARD GEORGE

BLYTH • DUFF • BREN1

m Zane Grey's

RED CANYON

Edgar Buchanan • Jane Darweii

Screenplay by Maurice Geraghty • Based on the novel
•■Witdfire" by Zane Grey . Directed by George Sherman
Produced by LEONARD GOLDSTEIN

Universal -International presents

meUF£OFRttf¥

starring

WILLIAM BENDIX as Riley

Universal-International presents

DOUGLAS FAIRBANKS, j«
The FIGHTING O'FLYNN

co-starring „„rrlL,r n

HELENA CARTER • RICHARD GREEME
PATRICIA MEDINA

Screenplay by Douglas Fairbanks, Jr
and Robert Thoeren ; From the novel
by Justin Huntly McCarthy . Directed
hv Arthur Pierson • Produced by
DOUGLAS FAIRBANKS U.
A Fairbanks Co., Inc. Picture

leaders on the way I

LEADERS

OF THE MOTION PICTURE INDUSTRY 1948

CONTENTS

Editorial Features

Analysis of Vote for Leading Stars 76 Leaders Survey

Character Stars of 1948 74

Cinematographers Contributions, 1948 104

Directors of Leading Productions 45

Editorial by Chick Lewis 15

Exploitation Leaders by Distributors 81

Film Industry in Britain 95

Hollywood Scene, 1948 55

10

Leading News Events of 1948 20

Pictures Eligible for Leaders 48

Producers of Leading Productions 44

Productions, Leaders of 1947-1948 27

Productions, Leaders of the Past 112

New Stars of 1947-1948 72

Showmanship, Exhibitor, 1948 24

Stars, Leaders of 1947-1948 59

Stars, Western Leaders of 1947-1948 70

Abbott & Costello 117

Associated British Pictures . 98

Auer, John H 94

Gene Autry Productions 80

Bischoff, Sam 78

Brulatour, J. E 25

Champion, J-Edwards, B. 91

Coca Cola Back Cover

Cooper, Gary 115

Crosby, Bing Ill

Curtis, Michael 57

Roy Del, Ruth, Productions 5 8

Disney, Walt 50

Eagle Lion 11, 12, 13, 14

Equity Pictures 87

Exclusive Films 101

Freed, Arthur 88

A Section of SHOWMEN'S TRADE REVIEW

Index to Advertisers

Samuel Goldwyn Productions 21

Jan Grippo 92

Gross, Jack 94

Gwenn, Edmund 122

Hornblow, Arthur, Jr 84

Inter-American Productions 83

March of Time 18

McCarey, Leo 79

Metro-Goldwyn-Mayer Second Cover

Mitrisch, "Walter 88

National Screen Service 26

Parsons, Linsley 92

Rank, J. Arthur 96, 97

Renown Pictures Corp. 102

Rogers, Roy 113

Frank Seltzer Productions 77

Sherman, Harry 107

Short, Paul 91

Skouras Theatres Corp. Third Cover

Edward Small Productions 43

Smith, Pete 54

Stahl, John 84

Stanwyck, Barbara 119

Stromberg, Hunt 103

Sydney, George 105

Technicolor 75

Terry, Paul 54

Twentieth Century-Fox 17, 19

Universal Pictures 4, 5, 6, 7, 8

Von Zell, Harry 122

Wakely, Jimmy 109

Hal Wallis Productions 47

Walter Wanger Productions 46

Wayne, John 121

9

THE LEADERS SURVEY

Wide Swing in Receipts for Big and Lesser Attractions Prove Public
Is Shopping for Shows; British Films Continue to Lag at Box-Office;
Hollywood Prestige Dips With Exhibitors; Musicals Get Fans' Priority

During the twelvemonth (Nov. 1, 1947 to Oct. 30, 1948) when
producers and distributors were singing the blues — with gestures
that sliced payrolls, curtailed studio operations and selling activi-
ties— the American public continued to show traditional enthu-
siasm for screen entertainment of the kind that possesses appeal to
the popular tastes.

This aspect of the industry's over-all situation is sharply out-
lined by reports from theatres of all types in all sections of the
country as gathered in the Leaders of the Motion Picture Industry
Survey. For while the reports show that declining receipts have
hit the theatres — some of them quite severely — the evidence is
that in general the "big pictures" brought out the crowds and sent
receipts up to figures that compare very favorably — all things con-
sidered— with the abnormally high marks registered during recent
years of box-office plenty.

The wide swings between big business registered for the top-notch
drawing attractions and the sparse turnouts for the lesser offerings
appears to be the chief reason for further cleavage in the already
wide gap between exhibitor evaluation of a picture's rental price
and that of the distributor selling the product. And it is plainly
responsible for Hollywood's declining prestige among the exhibi-
tors. (High up among the factors theatremen rate as responsible
for lessened attendance is "pictures not as good.")

The industry's international situation — blackest aspect of the
gloomy vista spreading before the eyes of producers and distributors
— means nothing to the exhibitor who has plenty of his own prob-
lems in trying to control mounting operating expenses. But this
factor injects itself in The Survey because of the British situation.

Bad News for England's Studios

Since Britain declares that its films must get more playing time
on America's screen, and accompanies that edict with statements
to the effect that distributors here do not "cooperate" through
aggressive selling of the English films and discriminates against them
in bookings for circuits with which they are affiliated, we again asked
the exhibitors about their experiences with the imports, from Britain.

The results are not at all encouraging to the aspirations of British
producers for more screen time here. If there is any "discrimination"
by the rank and file of exhibitors in refusing to book English pic-
tures merely because of their source, then the American theatreman
is a master of the art of dissembling. For there has never been a
question posed by The Leaders, in all its history, that brought such
uniform and emphatic response. Sadly for the prospects of the
British producers, the rank and file of American exhibitors are
positive that a British picture is a serious liability to their business —
because their public will not turn out to see the picture and com-
plaints, the exhibitors say, are lodged by a high percentage of those
who do patronize the show. About nine per cent of the 96 per cent
who said they would not book imported pictures complained that
some of the distributors try to force British pictures on them.

The industry's public relations as affected by adverse publicity
due to the House Un-American Activities hearings and the "lament"
publicity about Hollywood studio shut-downs and unemployment,
have not, directly, affected the average theatre situation, according
to the exhibitors questioned in this Survey. Less than 10 per cent
of the theatremen believed that any of this adverse publicity had
harmful reaction on the attitude of their public with regard to the
industry or movies as an entertainment.

On the subject of Hollywood press policy, the film colony would
do well to make some investigation among the theatremen as to the
importance of Hollywood columnists to whom there is so much
catering by all of the industry's most important producers, direc-
tors and stars. As more detail, to be presented later in The Survey,
will reveal, a majority of the exhibitors regard these commentators
in newspaper columns and over the radio as wholly negative or a
downright liability so far as their influence on attendance at the
theatre is concerned.

Say Rentals Are Still on Climb

There is no such thing as a commentary from exhibitors on trade
matters in which the subject of high rentals does not occur. During
the past season, theatremen queried in the Survey claim, the distribu-
tors further continued the policy of increased rentals. Whether
the increase of which so many of the exhibitors complained is a
flat mark-up from former years or represents a price advance in rela-
tion to box-office decline cannot be determined from the reports. But
it is manifest that theatremen regard rentals for the bulk of the
product they can use as far out of line with what the pictures pro-
duce at the box-office. There was also widespread complaint about
the percentage policy and the manner in which distributors apply it
to pictures which the theatreman claims is unwarranted on the basis
of the film's box-office potentialities. Both percentage and preferred-
time demands have been increased by most distributors, according to
the exhibitors queried, and complaints about this become more bitter
as theatremen voice their estimates of the quality of the pictures
and the decline in their net box-office intake.

Formula for Studio Story Buys

As to the kind of subjects the producer should offer, the theatre-
men advise a preponderance of musicals, comedy and outdoor action
romance, with a sprinkling of drama and an absolute minimum of
mystery yarns. The morbid type of murder story, the horror sub-
jects and the "psychological" themes are positive poison at the
box-office, said the exhibitors reporting to the Leaders Survey.

Regarding advantages that result from "bid selling" in those ter-
ritories where the policy was practiced last year, these were spotty
in the extreme. What might be considered a mere handful of exhibi-
tors said that they had improved their situation by an advanced
run over former times and wholeheartedly endorse the policy. But,
probably because the majority of the theatres have not been affected
(Continued on Page 16)

10

LEADERS of the MOTION PICTURE INDUSTRY

or Box-office

ENTERTAINMENT!

All hedy. ..and ready for loves

It's the Laugh-Affair of Their Love-Time . . .

The Screen's Top Comedy- Romance of the Year.

HEDY

IAMARR

with

ANNA STEN

ROBERT SHAYNE • MARY TREEN • HARRY ANTRIM • NORMA VARDEN
Produced by EUGENE FRENKE and ROBERT CUMMINGS • Directed by
RICHARD WALLACE • Associate Producer JOE GOTTESMAN • Screenplay
by Howard Irving Young • Edmund Hartmann • Albert J. Cohen • Jack Harvey
Original Story by Albert J. Cohen and Jack Harvey
A UNITED CALIFORNIA PRODUCTIONS, Inc. Picture ♦ An EAGLE LION FILMS Release

■mm

LONGER

FICTIOH!

Made in the Powerful, Fact-Filled,'
Box-Office Tradition of "Canon City" and "T-Men.

with EDUARD FRANZ • LESLIE BROOKS
JOHN QUALEN • MABEL PAIGE • HERBERT RUDLEY

Screenplay by DANIEL FUCHS • Based Upon a Novel by MURRAY FORBES
Produced by PAUL HENREID • Directed by STEVE SEKELY
An EAGLE LION FILMS Picture

Off/C

FROM EAGLE LION FOR EARLY 1949 !

In The Great Tradition of
'Wuthering Heights" and "Rebecca

BLANCHE FURY

Color by TECHNICOLOR!

Co-starring STEWART GRANGER and VALERIE HOBSON

A J. ARTHUR RANK Presentation

A Great Human Drama
Set Against the Wild Outdoors!

■ I.

11

THE BIG CAT

Color by TECHNICOLOR!

with LQN McCALLISTER • PEGGY ANN GARNER
PRESTON FOSTER • SKIP HOMEIER

Lewis Carroll's World-Beloved Story
With Live Action . . . Animated Puppets!

"ALICE IN
WONDERLAND"

In ANSCO Color!
Thrill-Filmed at the Bottom of the World!

"SCOTT OF THE

ANTARCTIC

ii

Color by TECHNICOLOR!

A J. ARTHUR RANK Presentation

II

RED STALLION in the ROCKIES

In CINECOLOR!

Red Stallion" Is Back With New Thrills ...To Win New Fans!

ii

Once again SHOWMEN'S TRADE REVIEW is privileged to report the
annual selections of the nation's exhibitors on product, stars and vital trade
matters of the industry.

And once again we remind you that this is still the only industry poll
based entirely upon exhibitor opinions.

Each year since the LEADERS was established in 1937, these theatremen's
opinions and selections have attracted wider attention and respect. Which
is only natural since the theatre's box-office is the final arbiter on any and
all endeavors in the making and marketing of motion pictures and the
personalities associated therewith.

Whether you agree or disagree with the results, the facts are that these
are the pictures and stars selected by the men who certainly are best equipped
to know. They buy, book, sell and play the product and, most importantly,
they have the figures to show how the public patronized the picture when it
was presented at their theatres.

Also, they are the men and women whose business it is to operate and
maintain the theatres of our country in accordance with the preferences
of the public. Theirs indeed is a great responsibility and we are deeply
grateful to them for their cooperation with us in bringing the results of
this year's LEADERS number to you and to the industry.

Our own work in this effort consists of diligent editorial endeavor to con-
vey with complete accuracy the consensus of exhibitor opinion as to the
leading productions released during the period covered by the poll and the
stars they name, by majority write-in vote, as Leaders in attracting people
to the box-office.

In addition to the results of the poll and survey, there will be found
much illuminating information on industry trends as revealed by the news
developments and showmanship techniques as practiced during the past year
by distributor promotion departments and theatre managers and exploiteers.

—CHICK LEWIS

A Section of SHOWMEN'S TRADE REVIEW

IS

THE LEADERS SURVEY

{Continued from Page 10)

by this type of selling — due to its limited practice — the question as
to whether bidding is an improvement over former selling policy
remains for the future to answer — if, indeed, extension of the plan
is in the cards for the future.

The "West Coast" plan of multiple first run showings, with all
participating theatres charging uniform admissions, appears to have
bright prospects for further development — according to the indica-
tions of reports gathered in the Leaders Survey. A large number of
the exhibitors questioned are favorable to the day-and-date first
run plan but the majority qualify their approval with the statement
that its success depends on the particular picture. There is implica-
tion, at least, that this qualification might be based on the fact that
in most areas of the country the day-and-date first run plan has
been attempted only with certain outstanding pictures that were
backed with powerful national publicity and advertising. Naturally,
one of the manifest advantages is the extensive local selling that
can be done when a picture has simultaneous showings in a large
number of theatres in any given area.

Magazine Ads Tops for Pre-Selling

Exhibitor opinion of distributor pre-selling and their rating of
effectiveness of particular mediums, as well as the theatre's own
point-of-sale exploitation "bests," have not changed to any appreci-
able degree from the findings in previous Leaders Surveys.

According to the reports, curtailment that the distributors have
made in national exploitation have been anything but a help in main-
taining movie attendance during the past season, and probably have
proved a cost — in reduced grosses per picture — far above whatever
savings were made by curtailment of advertising space and publicity
activity in the field.

For the average theatre, the distributor pre-selling finds its most
effective medium in the national magazines. Key city newspaper
advertising rates second, with radio time third, and general ballyhoo
built around a "premiere" in the area favored next in line.

Going into detail on the questions asked and the answers they
elicited, the popular story subjects were rated as follows by the
theatremen contacted:

Popular preferences as gauged by attendance during 1947-1948
season: Musicals, 39 per cent; Straight Comedy, 29 per cent; Out-
door Drama, 23 per cent; Serious Drama, 7 per cent; Mystery
Drama, 2 per cent.

Quality Down So Dual Bills Are Hp

There was an increase in the number of dual bills offered last
season by theatres using a policy of mixed single and double fea-
ture programs. The fourteen per cent reporting extension of the
duals indicated that the quality of the product last year was chiefly
responsible for this rise.

The matter of product quality received further attention in our
question as to whether there was more patron complaint about pic-
tures being poor than in previous years. To this question 57 per cent
of the exhibitors said "yes." And about ten per cent of these volun-
teered that the complaints were widespread.

Chief object of the exhibitors' critical blast at the quality of prod-
uct was the alleged preponderance of murder mysteries and sombre
dramas, with loud outcries against "psychological" themes. Typical
exhibitor comment on these types is that "the average person is today
confronted with enough problems in their daily lives and simply

will not go to the theatre for more of same in fictional form." The
gangster type of story also is in disrepute with the exhibitors in the
average situation, and they are a source of real trouble for the
theatre owner catering to a family patronage. These theatremen
warn that there is an aroused public resentment against the gang-
ster and crime picture which can bring dangerous consequences
to the industry through disciplinary action by local civic groups
and even by feeding fuel to incipient sentiment for censorship or
other regulation on the local level.

Another phase of the product situation as it affects attendance
is the rise in the use of dual bills at theatres operating on a mixed
policy of single featuring for certain days of the week with two lesser
attractions coupled on the program for other days. The question
"are you running more dual bill programs this year than last" brought
a response of 14 per cent in the "yes" column.

Movie Attendance Slowed Last Year

Seventy four per cent of the exhibitors who were asked the ques-
tion, "How does attendance compare with this time last year,"
reported that business was off all the way from 5 to 30 per cent.

In listing the causes for the drop in attendance, these exhibitors
ascribed the condition to a variety of factors. These were the high
living costs which have cut into the public's spending money for
recreation; the drop in the quality of pictures; increased competi-
tion from other amusements and the curtailments in advertising
by the producer-distributors.

Reduced to percentages, the "high living costs" is rated by exhibi-
tors at 46 per cent; "poorer product" at 36 per cent; increased com-
petition from other amusements at 14 per cent, and "less pre-selling"
at 7 per cent.

The chief competition is "sports," the exhibitors report. Under
this classification they included the sports activities of local high
schools in attracting attendance to baseball, football and basket-
ball; bowling, professional and semi-professional baseball and foot-
ball. "Sports" are rated on top, with a percentage of 80 per cent;
taverns, 6 per cent; Bingo, 3 per cent, and television 11 per cent.
The television competition, therefore, is apparently very potent, in
view of the limited number of theatres affected by it, since there
are large areas where the video shows are not available and many
more in which only a small proportion of the potential users of tele-
vision sets now possess them.

Not Rushing Into Giveaway Stimulants

There has not been any considerable increase in the use of pre-
miums as business stimulants. On the national scale the theatre
owners who during the past year have turned to this form of
added attraction appears to be below the 10 per cent mark. But
there is indication that premiums may show an increase during
the future should the present pattern of general business be main-
tained. This is so because exhibitors initiating premiums during
the past year report the idea has caught on with their public and the
attendance gains for the give-away nights range all the way from
10 per cent to 75 per cent. There are cases reported where the the-
atre owner put in premiums to bolster bookings of pictures bought
"because the price was right" rather than for their attraction value
in relation to other films offered at rentals the exhibitors refused to
pay. Some of these exhibitors report that they are "doing all right"
with the plan on the limited scale they operate it for one night a
week. These are isolated cases, mainly situations in small towns
where there is circuit competition in the drawing area, and there is
no indication in the Survey results to suggest anything like a trend
(Continued on Page 23)

16

LEADERS of the MOTION PICTURE INDUSTRY

FOR THE 5th YEAR . . . .

CENTURY-FOX

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Road House and " Yellow Sky
Down To The Sea In Ships

9 9

LEADING NEWS DEVELOPMENTS OF 1948

Ascap Setbacks in Courts and Onrush of Television Among Events Commanding
Industry Headlines; SIMMP Suit Against Circuit Injected Newer Slant in the
Generally Familiar Pattern of News About Continuing Anti-Trust Actions

By Bill Specht

To observers of the motion picture industry, the news events of
1948 could easily provoke that standard phrase of the movie-goer:
"This is where we came in."

For on first glance the major happenings of the year bear a
superficial resemblance to the major happenings of 1947. The cele-
brated Government anti-trust suit against the major distributors is
still going. The problem of foreign markets — especially those in
Britain — continues to occupy the best minds of the industry's top
command. The question of television and what it will do to or for
the industry continues to command a lot of conversation as well as
printed space. The industry continues to declare it needs better
public relations; in fact it is as convinced of this as it has been in
past years. Censorship is still with us. And so are the anti-trust
suits filed by exhibitors against distributors and other exhibitors.

But the resemblance is a surface similarity. There has been a
certain conclusive trend in the events that is altogether different
from the uncertainty which prevailed in 1947.

True, the Government anti-trust suit is still running. And it is
back in the statutory court where it started after the U. S. Supreme
Court had a look at it. But while the high tribunal revived the
questions of theatre divorce and divestiture and eliminated com-
pulsory competitive bidding, it definitely supported the lower court
in its judgment outlawing certain trade practices such as forcing
films, fixing admission prices, unreasonable clearance and the like.

It remains to be seen yet whether divorce and divestiture will
become general. But one defendant — RKO — already has withdrawn
from the suit through a consent decree which provides for both,
and the tendency for major chains is to see what can be done about
closed situations. Paramount's Texas partner, Interstate, for example,
has already started divesting its own empire. Paramount's New Eng-
land partner, M&P Theatres, is scheduled to split into two parts
around the first of the year.

Foreign Markets Biggest Headache

In the foreign field the industry continues to take a beating. But
the attitude now is to accept a fact as a fact and not hope that the
dawn will come as it did in the early days of silent film subtitles.
Generally speaking, executives regard the foreign market as more or
less lost and requiring new merchandising methods — a type of think-
ing clearly exemplified by the fact that one of the industry's top
trade association presidents went on what amounted to a sales trip
through the Iron Curtain countries — and reportedly came back with
dollars!

The British situation continues glum. Hope glowed to white heat
this year when a crippling ad valorem tax on film imports (passed
last year) was repealed through the efforts of the entire industry.
The new agreement allowed the Americans to withdraw up to
$17,000,000 yearly in film rentals from Britain; gave them the right
to keep another $17,000,000 — if they could get it — from British
film rentals in the United States, and allowed them to spend another

$10,000,000 of their film rentals in certain restricted types of invest-
ment in Britain. It set up a joint control board to regulate these
actions.

But this accord, reached amidst enthusiastic acclaim, soured when
the British increased to 45 per cent the amount of time British films
would have to play on British screens — which had the practical effect
of cutting down the American market in Britain. The British
further reportedly classified the American product in the B category,
which would give it the short end of the double feature revenue.

Motion Picture Association of America President Eric Johnston
replied to this British action with Yankee subtlety. Americans in the
future, he advised Britain, would play the pictures only on an "all-
American" basis — that is both ends of the double bill would have
to be an American package deal. To date the system is having its
ups and down with the Rank circuits apparently favoring films made
by American companies which have no theatre affiliations in the
United States.

Television's Challenge to the Movies

Television this year moved forward with the feeling that it is now
ready to enter the amusement arena in an important way. The
Metropolitan Opera has been televised for the first time as an experi-
ment; 20th Century-Fox had a proposal before the Federal Com-
munications Commission during late November whereby it would
seek to buy the American Broadcasting Company. Twentieth-Fox
also was reported interested in the possibility of a home telecasting
service for which the set owner would pay a service charge just as he
does for his gas and electricity. The Theatre Guild has televised some
plays in a successful manner.

But the biggest progress, theatrewise, was in the field of sports
where its potentialities at the theatre box-office were demonstrated
when 20th-Fox in Philadelphia put on direct screen television of the
Louis-Walcott fight, and the New York Paramount used its inter-
mediate system to present the same fight on its screen. Both theatres
paid the fight promoters a royalty for the privilege, thereby avoid-
ing possible legal complications which have already reared their
head. On this same fight the promoters and the broadcasting system
had succeeded in getting temporary injunctions in Philadelphia
against a hotel and a theatre; in New York against a ballroom, and in
Boston against a hall, preventing them from showing the telecast to
patrons paying for admission. The injunction suits never came up
for trial so the rights question is still legally undecided but many legal
minds are of the opinion that there is a definite right in a telecast
which the originator may enforce.

Motion pictures began playing a more important part in telecasts
with Sir Alexander Korda leading off in a deal whereby he sold 24
pictures to WPIX, New York, under contract which gives it a right
to resell for video during a one-year period. United Artists also
announced itself ready to sell special material and re-issues to video.
Distributors were eyeing this possible source of revenue very care-
(Continued on Page 22)

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LEADERS of (he MOTION PICTURE INDUSTRY

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LEADING NEWS EVENTS

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fully while exhibitors were complaining of the unfair competition.
Meanwhile video stole the show from the newsreels on the Olympics
when the National Broadcasting Company bought the exclusive reels
J. Arthur Rank made for television and sold in the United States
through United World. Rank, who had the film rights in the
Olympics, was able to control what scenes appeared in all newsreels.

The film companies themselves were showing interest in the news
angle of television. Twentieth Century-Fox was producing a daily
reel five times a week for video and had further signed a contract
with the United Press to furnish it with photographic material as a
background for UP video clients. International News, International
News Photos and Telenews joined hands to produce a weekly video
newsreel and a five-issue daily.

Meanwhile exhibitors were giving the new medium considerable
study, a survey made by Showmen's Trade Review revealed. The
majority of the industry thought exhibitors should get in with tele-
vision and work with it — a thought which has already been put into
effect by distributors who make use of television to bring ads on their
pictures right into the living rooms of the homes in those areas
having television service. Exhibitors have found that television has
some slight adverse affect on the box-office over the years and that
it is little help when used as a lobby or lounge attraction.

Censorship Rears Its Ugly Head

But while television offered a problem which might also offer re-
wards, the question of censorship offered only trouble. Definite indi-
cations were that there would be renewed moves to widen the powers
of censors and to establish censorship in places heretofore free from
it. The causes behind this were various and ranged from objection to
some pictures on the ground of crime to the usual objections about
sex films. The situation in New Jersey, where Newark's director of
public safety has indicated he will back local censorship, grew out
of a fight between the police power and "Mom and Dad" with
"Mom and Dad" winning when it got an injunction restraining the
police — because there was no censorship in New Jersey.

However, the industry has one potent weapon with which to
crush censorship — the words of the Supreme Court which, in a pass-
ing remark made during its review of the Government anti-trust
suit, declared films were entitled to the freedom that was granted
the press and radio.

In the field of Government anti-trust suits, the year saw the Gov-
ernment winning a point in the Schine case when the U. S. Supreme
Court upheld a lower court decision against the circuit in every
respect but one. The high court ordered the lower court to re-study
its divestiture order and the impression was that more divestiture
was thought needed. The Government immediately moved to whittle
this giant operation into almost nothing. In the Griffith suit the
Government again won when the Supreme Court ordered the lower
court, which had found no monopoly, to re- try the suit.

In the field of private litigation, hardly a month went by without
an exhibitor suing the distributors and circuits on some triple damage
claim. But the Society of Independent Motion Picture Producers
added something new to the triple damage claim business when it
filed suit against an exhibitor — United Detroit Theatres and a book-
ing combine (Cooperative Theatres of Michigan) — charging monop-
oly in restraint of trade in the Detroit area and asking $750,000
damages as well as injunctive relief.

But exhibitors as a class did get what they termed very substan-

tial relief from one anti-trust suit — that of a group of New York
exhibitors against the American Society of Composers, Authors and
Publishers, wherein the court found Ascap a monopoly and issued an
injunction which practically frees the exhibitor from having to pay
royalties on music which comes off the sound tracks of the film he
rents.

The decision, which has been appealed, was the result of the
so-called Alden-Rochelle suit, which had been dormant for years but
was revived following an attempt by Ascap to increase its rates.
It is the first realistic acceptance of the fact that the exhibitor has
no control over the music that appears in motion pictures and cannot
stop its playing even if he wishes. The injunction granted in the
suit further prevents Ascap or its members from attempting to
collect royalties from exhibitors for music synchronized on film, and
orders them to deal with producers on these rights.

Exhibitors Sustained on Music Fees

A further blow was struck Ascap in federal court at Minneapolis
in the so-called Ben Berger suit. Here Ascap was suing Berger's
companies for royalties on film-synchronized music played in their
theatres. The court refused to grant Ascap the royalties on the
grounds that to do so would be using the judicial process to assist a
monopoly. The suit also was appealed.

These suits are the more important ones in the field of litigation
which continues to involve the industry. There seemed to be a
decrease in the number of suits filed by distributors against exhibitors
charging fraud over rentals, but this decrease was more than com-
pensated by the size of one such action — that of Paramount against
Harry Brandt, New York exhibitor and buying combine head, 53
Brandt Associates and 109 companies. The suit, filed in a New
York state court, charged fraud on percentage pictures and asked
$563,265 damages.

Several steps forward in the field of public relations took place
during 1948. Publicist Paul McNamara came forward with a plan.
The Motion Picture Association of America has been working away
on another plan which is fairly comprehensive and includes a series
of documentaries which would be used by the exhibitor to acquaint
his audiences with the various branches of the industry. The Theatre
Owners of America is continuing a plan on the local level whereby
the exhibitor is the focal point of getting the facts of the industry
before the public. The TOA also cooperated with the federal
Attorney General's office on a campaign to combat juvenile delin-
quency, a public service which seems to have built up some industry
prestige.

Find Movies Good, Not Bad, for Youth

The question of juvenile delinquency, however, found a more
tolerant attitude on the part of the public generally coupled with a
more intelligent approach to motion pictures. A survey made by
Showmen's Trade Review pointed up the fact that the police and
welfare heads were discounting charges that the movies were respon-
sible for delinquency and placing the problem where it -belongs — on
social conditions and the home. A Salt Lake City police chief found
delinquency was actually cut by movies. Cleveland decided to drop
its curfew law for juveniles and concentrate on parental education
instead.

But the juveniles and those slightly beyond that age group con-
tinued to give exhibitors headaches by their conduct in the theatres.
In Madison, Wis., they protested a 5 5 -cent admission; in other places
they picketed houses over admissions. In Lawrence, Kans., the
college age groups made their protests effective over advertising films
(Continued on Page 108)

22

LEADERS of the MOTION PICTURE INDUSTRY

THE LEADERS SURVEY

(Continued from Page 16)

in that direction even by the subsequent runs competing with
circuits in the smaller towns and communities.

Only 9 per cent of the exhibitors polled in the survey were of
the opinion that the unfavorable publicity Hollywood and the indus-
try received in connection with the hearings before a congressional
committee investigating communistic influences in the ranks of
writers, directors and producers and the stories about hard times
for the industry have adversely affected their public's attitude
toward movies. In view of the amount of concern expressed by
many industry observers regarding the blows to the public relations
of the movies, this result comes as a welcome surprise. It, also, may
indicate that those who have chided picture men for being too sen-
sitive to criticism of the industry could be quite accurate when
they urge a more aggressive attitude in meeting such issues as they
arise. Based on the returns of The Survey, there is a good reason
to conclude that picture-goers even when they are in a mood to
gripe about the quality of pictures and the cost of admissions, do not
agitate easily when the industry is under criticism for anything other
than the entertainment values of the shows it brings to the screen.

Hollywood Columnists and the Box-Office

On another phase of the industry's publicity, there was a much
greater percentage of exhibitors holding the view that Hollywood
columnists hurt far more than they help theatres where movies
are shown. The argument that the gossip columns stimulate interest
in theatregoing by publishing the names of stars and pictures was
rejected by the majority of exhibitors expressing opinion on this
subject of the Leaders Survey.

The results show that 50 per cent of the exhibitors say the Holly-
wood columnists hurt the theatres; 26 per cent say the influence
of the columnists is entirely negative so far as their patrons are
concerned, and 24 per cent say the columnists help the theatres.
Typical comment by those taking the latter view is that the gossip
about stars increases interest in the movies and even a touch of
"scandal" adds excitement about the personality involved and steps
up interest in pictures in which the player appears.

Grosses Reflect Efficiency of Pre-Selling

Effective pre-selling of pictures by title and stars featured in
advertising through magazine, newspaper and radio mediums is an
important factor in a film's success at the local theatre — even those
theatres in the subsequent-run classification, according to the
replies to questions in this phase of the Leaders Survey. Only three
per cent of the theatremen reporting say that these pre-selling
efforts by distributors are not an important factor in getting attend-
ance for the films when they show them.

Again queried by the Leaders as to how they rate various mediums,
the exhibitors continue, as in the past, to favor general magazine
advertising as best from the standpoint of the picture's drawing
power when it plays their theatre.

In terms of percentages the results show that magazine adver-
tising is first choice by 40 per cent; key city newspaper advertising
by 32 per cent, and radio by 28 per cent.

As a selling aid to the theatre for local exploitation purposes, the
national tieup providing for merchant displays or newspaper adver-
tising is emphatically endorsed by the exhibitors, and area premieres
in which there is energetic showmanship through publicity, news-

paper and radio advertising, hold high favor as a method for building
up patronage for the picture at local theatres.

Exhibitors still rate their own screen far above any other medium
for winning patronage for a given attraction. Thus, the trailers
are the top medium and the mainstay of the average theatre's seat-
selling effort. Next in line is local newspaper advertising, with
printed programs following, and merchant cooperation based on
national tieups and frontal displays bringing up the rear — of the
commercial mediums, that is. Naturally, exhibitors who practice a
policy of vigorous campaigning place great dependence on their
showmanship efforts along the line of cooperation with local civic,
educational and cultural groups.

Screen Still Top medium for Show Selling

However, it's the screen itself that is depended upon to do the
biggest job of selling a forthcoming attraction to the local public.
Thus in the rating of the mediums trailers stand at 60 per cent;
local newspaper advertising at 26 per cent; printed programs at 9
per cent; merchant cooperation based on national tieups at 3 per cent,
and theatre displays at 2 per cent.

General tenor of added comment on replies to this group of ques-
tions is that every effort should be made to produce trailers that
have real selling punch. However, these comments, logically enough,
are in most cases accompanied by the observation that since the
picture is. really selling itself through the trailer, there must be
some substantial appeal in the film itself for the "advance sample"
to arouse interest and create the desire to see the forthcoming attrac-
tion advertised on the screen.

On the question of multiple day-and-date first runs, the so-called
"West Coast Plan," introduced in California with great success by
theatres in the National Theatres circuit, 5 1 per cent of the exhibi-
tors answering said they favor the plan; 26 per cent against, and
23 per cent reserved decision.

Bay-and-Date Runs Winning Favor

The idea offers advantages to the distributors interested in a
quicker playoff of the pictures; to the theatres in wider distribution
of the advantages of key city newspaper advertising and as an off-
set to the drawing away of normal patronage by the first run situa-
tions. Since it calls for a uniform price scale, this requires theatres
scaled in accordance with later run status to advance admissions.

The results of questions with regard to British pictures in the
U. S. theatres were summed up rather fully in the earlier references
of this report, but for the record here is added detail:

Exhibitors reporting that they would not play more British films
next year than they did last season totaled 96 per cent. But three
per cent of these qualified the statement by signifying a willingness
to attempt to cultivate a popular acceptance of the pictures were
the product offered to them at much lower rentals than now are
being asked by the distributors. Under such circumstances they
might be willing to experiment with the showing of a selected
number of British films as second features billed with strong Holly-
wood attractions.

The 93 per cent of the theatremen whose doors appear to be
closed to the British films — as of the present at least — gave the
following as the chief reasons for their decision. 1. The pictures
have no appeal for their patronage. 2. The rentals asked are far
too high to consider any further experimental bookings.

There appears to have been no noticeable increase in the number
of independently operated theatres which book through film buying
pools. The majority of the film buyers declared that this was one
of the "toughest years ever" for the feature booker.

A Section of SHOWMEN'S TRADE REVIEW

23

LEADING SHOWMANSHIP

Survey of the Year's Activities by Leading Theatremen Shows That Pictures
Got Solid Ticket-Selling Support; New Slants for Old Stunts Prove the Book
of Experience Serves Well and Faithfully; Institutional Ideas Prominent

By Ralph Cohain

While showmanship in 1948 was still recovering from the pro-
motional apathy that settled over theatres during the lush war
years, there were signs throughout the year that progress was
definitely being made; that theatremen were once again returning
to the tried-and-proved principles of good old-fashioned showman-
ship. The period of convalescence had extended since 194 5, but
there were indications that complete recovery might not be too
far off.

Of course there were popcorn stands and candy counters and
other concessions to vie for the average showman's attention, not
to mention the other details that make up his day. But there was
also the very important matter of keeping occupied as many of those
auditorium seats as possible, and in their reports of selling activities
during 1948 showmen proved that they were digging down into
the bag of showmanship tricks to realize that accomplishment.

Through editorials by "Chick" Lewis, as well as treatment else-
where in many of its issues, Showmen's Trade Review has for
many years urged showmen to participate in community affairs.
And that's just what Spencer Bregoff did early in 1948 in con-
nection with the showing of a double bill featuring the revival of
an old Charlie Chaplin comedy, "Tillie's Punctured Romance" and
Universal-International's J. Arthur Rank film, "Stairway to
Heaven."

Bregoff, who manages Fabian's Palace Theatre in Port Richmond,
Staten Island, N. Y., tied-in with the local Board of Trade's Silver
Jubilee. You'll recognize the significance of that tieup when you
realize that the city's emphasis on 25 years of progress, playing up
the difference between the old and the new, coincided with Bregoff's
similar emphasis on his old and new attractions.

Bregoff capitalized handsomely on the Board of Trade's old photo
contest for the best old scenes of Port Richmond. The entries
were displayed in the theatre's lobby, a fact to which merchants
called attention in their newspaper display ads, and the prizes were
awarded from the stage on opening night by the Borough President.
Local interest in the old photos was so high that the entries were
kept on display in the lobby for two weeks after the jubilee parade
and celebration.

An usher costumed in Chaplin's old tramp role went around the
streets distributing heralds, the cost of which was paid by the
cooperating merchants. There was also a 2 5 -year-old Ford which
perambulated the streets. Master of ceremonies at the street cele-
bration of the town's jubilee gave plugs to the theatre's double
bill and its old photo display. And in cooperating merchants' ads
on opening day were these lines: "Don't miss the Special Silver
Jubilee at Fabian's Palace. See theatre ads for details."

All this high-powered publicity occasioned by a civic tiein cost
Bregoff just $10, all other exploitation costs being promoted. Some
experts might contend that it shouldn't cost anything — to be a

real showman's campaign. All we know is that the $10 expenditure
was paid back over and over again at the box-office, and Bregoff
is on the best of terms with city officials. A mighty small outlay
for such big results.

And speaking of being on the best of terms — here is what can
happen when such conditions prevail. The tables can be turned.
It happened to Manager Lloyd Skeels of the Carmel, a subsequent-
run theatre in Hollywood, Calif. Mr. Skeels didn't go to the mer-
chant; the merchant came to him! But then, of course, Skeels
wasn't surprised, for he has kept a friendly relationship with mer-
chants through his willingness to have them benefit from a tieup
as well as reaping an increased box-office harvest for himself.

To Skeels came a local hardware merchant proposing a free show
for the kids, with gifts of toy balloons, soft drinks, etc. Not only
did he like children, but the dealer also reasoned that through "sell-
ing" the youngsters he could eventually "sell" the parents. This
sound reasoning, coupled with Skeels' hearty promotion, attracted
1,000 boys and girls to a program of cartoons supplemented by a
tableau of Boy Scouts on the stage. Thus, in 1948, Showman Skeels
set a pattern for theatre-merchant relations worthy of emulation.

Among commercial enterprises, banks are not the easiest institu-
tions from which to enlist cooperation. It is done, but only in
isolated instances, and one of those instances occurred in Oak Park,
111., when the local branch of the U. S. Postal Savings Bank helped
Leonard Utecht exploit Samuel Goldwyn's RKO release, "The Secret
Life of Walter Mitty." The tie-up copy: "Don't Be a Mitty —
Buy U. S. Postal Savings." The local branch of the Borden Dairy
Co. also came through with the loan of a mechanical "Elsie" for
the lobby and a miniature milk wagon truck for street ballyhoo.

Good Cooperative Showmanship

The "cooperative" angle continued to highlight showmanship in
1948. Out in Lexington, Ky., Manager Bob Anderson of Schine's
Ben Ali Theatre arranged to have an hour's radio program, consisting
of records, chatter and interviews, broadcast from the theatre lobby.
One of the city's larger record shops contributed 50 records weekly,
having found the playing of them excellent sales promotion, while
the theatre not only benefited through a steady flow of institutional
advertising but also got plugs for current and coming attractions.

Most star personal appearances are arranged in advance. But
one occurred unexpectedly, so to speak, at the Park Theatre in
Tampa, Fla., in 1948, and the event is worthy of special mention
because — who knows? a famous star might be in your territory
one of these days. When Manager Elmer Hecht learned that Ann
Blyth was in Florida for the filming of a picture, he persuaded
her to make a personal appearance at his theatre. That, in itself,
would have been scoring a showmanship beat, but Hecht went even
further: he held a preview of her latest picture, "A Woman's
Vengeance," at the same time. He got news of the event in the
(Continued on Page 90)

24

LEADERS of the MOTION PICTURE INDUSTRY

J. E. BRULATOUR

QNC.)

SOLE DISTRIBUTOR

EASTMAN

MOTION PICTURE

EASTMAN FILM
BRULATOUR SERVICE

Fort Lee • Chicago • Hollywood

0

This preface to the section honoring the leading Productions of the
1947-1948 season is not to interpret the results. There is no place for
interpretation in the Leaders Poll. The pictures named as Leaders are
not the choices of editors, critics or commentators. They are the selec-
tions of exhibitors who cooperate with Showmen's Trade Review in a
highly practical, time-tested and useful stock-taking in which the
merits of pictures are measured by the yardstick of actual performance
at the box-offices of theatres of all types and classes in all sections of the
country.

The Leaders Poll is not a prediction of the outcome of events that
lie ahead. It is a reflection of public tastes as accurately revealed by
patronage at theatres playing the pictures included in the eligible list.
The Leaders are selected by exhibitors, on the basis of attendance,
from a given number of feature pictures — those released, for showing

at regular admission prices, during the period November 1, 1947-

i

October 30, 1948. The list of the eligible pictures appears, elsewhere in
this issue.

THE BEST YEARS OF OUR LIVES
GREEN DOLPHIN STREET
EASTER PARADE
DUEL IN THE SUN
JOHNNY BELINDA
THE ROAD TO RIO
UNCONQUERED
THE FULLER BRUSH MAN
THE GREEN GRASS OF WYOMING
SITTING PRETTY

J2<zad+>u in AduaHcinf tke
Pneitife of/ the OnduUbH

THE BEST YEARS OF OUR LIVES
STATE OF THE UNION
GENTLEMAN'S AGREEMENT

BEST YEARS OF OUR LIVES (RKo Radio)

Produced by Samuel Goldwyn. Directed by William Wyler.

Principals Production Credits

Myrna Loy Harold Russell Original screenplay Robert E. Sherwood

Fredric March Gladys George From novel by MacKinlay Kantor

Dana Andrews Roman Bohnen Photography . . . . Gregg Toland

Teresa Wright Ray Collins Att directi°n

Perry Ferguson and George Jenkins

Virginia Mayo Minna Gombell

Set decorations Julia Heron

Cathy O'DonneU Walter Baldwin Music „ugo Fr5edhofer

Hoagy Carmichael Steve Cochran Musical direction Emil Newman

LEADING
PRODUCTIONS
19 4$

GREEN DOLPHIN STREET (mgmj

Produced by Carey Wilson. Directed by Victor Saville.

Principals Production Credits

Lana Turner Dame May Whitty Screenplay Sanson Baphaelsor,

Based on novel by Elizabeth Goude

Van Heflin Reginald Owen Pholoaraphy George Folsey

Donna Reed Gladys Cooper Art direction. .Cedric Gibbons. Malcolm Brown

Special effects

Richard Hart Moyna MacGill Warren Newcombe, A. Anold Gillespie

Associate . . Donald Jahrau*

Frank Morgan Linda Christian

Musical score B-onislau Kaper

Edmund Gwenn Bemia Gozier Costume supervision Irene

\

LEADING
PRODUCTIONS

19 4 8

Si '.V

EASTER PARADE (mgm)

Produced by Arthiir Freed. Directed by Charles Walters.

Principals ,,„ , Production Credits

Screenplay Sidney Sheldon.

Frances Goodrich, Albert Hackett
Original story. Frances Goodrich. Albert Hackett

Judy Garland Jules Munshin Lyrics and music Irving Berlin

Musical numbers; directed by. . . . - Robert Alton

y , Photography Harry Stradling

Art directors

Fr^Aadire CUnton Sundter, J^ZltTtSZEZSt

Set decorations Edwin B. Willis

Associate Arthur Krams

Musical direction Johnny Green

Peter Lawiord « Jennie LeGon Orchestration

Conrade Salinger, Van Cleave, Leo Arnaud

Vocal arrangements .Robert Tucker

- ■ Technicolor director Natalie Kalmus

Ann Miller Richard Beavers Associate Henri Jaffa

Color by Technicolor

:jiuiii:uihiii;i»-

DUEL IN THE SUN (Selznick Releasing Organization)

Produced by David O. Selznick. Directed by King Vidor.

Principals Production Credits

Screenplay David O. Selznick

Jennifer Jones Walter Huston Suggested by a novel by . . .Niven Busch

Adapted by Oliver H. P. Garrett

■ Directors of photography

Joseph Cotten Herbert Marshall Lee Gannes, Hal Roeson, Ray Renahan

Art direction lames Base vi

Gregory Peck Charles Bickford eflects ,oha

Clarence Sliier, lack Cos grove
Lionel Burr y UlOre Joan Tetzel Music written and conducted by

Dimitri Tiomkin

. Technicolor director Natalie Kalmut

Lillian GlSb Harry Carey Associate . . .Morgan Padeliord

Color by Technicolor

E A D I X G
PRODUCTIONS

19 4 8

JOHNNY BELINDA (Warner Brothers)
Produced by Jerry Wald. Directed by Jean Negulesco.

Production Credits

Screenplay. . Irmgard von Cube. Allen Vincent

Principals
Jane Wyman Stephen McNally
Lew Ayres Jan Sterling

Charles Bickford Rosalind Ivan

Agnes Moorehead Dan Seymour

From the stage play by Elmer Harris^

Produced by Harry Wagstaif Gribble

Photography Ted McCord

Art director Robert Haas

Technical advisors

Elizabeth Gesner. Brush Carruthers

Special Effects William McGann

LEADING'
PRODUCTIONS
19 4 8

ROAD TO RIO (Paramount)
Produced by Daniel Dare. Directed by

Principals
Bing Crosby Nestor Paiva

Bob Hope Robert Barrat

Dorothy Lamour

Stone-Barton Puppeteers
Gale Sondergaard Carioca Boys

Frank Faylen
Joseph Vitale
Frank Puglia

Jerry Colonna
Wiere Brothers
Andrews Sisters

Norman Z. McLeod.

Production Credits

Original story and screenplay

Edmund Belin and Jack Rose

Photography Ernest Lazzlo

Art direction , . . . Hans Dreier and Earl Hedrich
Special effects

Gordon Jennings and Paul Lerpae

Musical direction Robert Emmett Dolan

Vocal arrangements . Joseph J. Lilley

Dances staged by

Bernard Pearce and Billy Daniels

Songs, lyrics Johnny Burke

Music James van Heusen

\

LEADING
PRODUCTIONS

19 4 8

UNCONQUERED (Paramount)
Produced and Directed by Cecil B. DeMille.

Principals Production Credits

Screenplay . . Charles Bennett, Fredric M. Frank.

Jesse Lasky, Jr.

Gary Cooper Boris Karloff Based 011 novel by Neil tt SwaMoa

Photography Ray Rennahan

Art direction Hans Dreier. Walter Tyler

Photographic efiects Gordon Jennings

Paulette Goddard Cecil Kellaway director; Paul Lerpae, Devereaux Jennings

Process photography

Farciot Edouart. Wallace Kelley

Technicolor director Natalie Kaknus

Howard Da Silva Ward Bond Associate Robert Brower

Color by Technicolor

3

LEADING
PRODUCTIONS
19 4 8

THE FULLER BRUSH MAN (Columbia)

An Edward Small Production. Producer-Director, S. Sylvan Simon.

Principals Production Credits

Screenplay. . .Frank Tashlin, Devery Freeman

Red Skelton Ross Ford

Based on Satevepost story by. . . .Roy Huggins

Janet Blcrir Trudy Marshall nu , . «

Photography Lester White

Don McGuire Nicholas Joy Art direction . . Stephen Goosson. Carl Anderson

Set decorations. . .Wilbur Menefee. Louis Diage

Hillary Brooke Donald Curtis

Sound Lambert Day

Adele Jergens Arthur Space Musical score Heiz Roemheld

Y

LEADING
PRODUCTIONS

19 4 8

GREEN GRASS OF WYOMING (20th Century-Fox)

Produced by Robert Bassler. Directed by Louis King.

Principals

Peggy Cummins

Charles Coburn

Robert Arthur

Lloyd Nolan

Burl Ives

Geraldine Wall

Production Credits

Screenplay Martin Berkeley

Based on novel by Mary O'Hara

Photography Charles G. Clarke

Technicolor direction

Natalie Kalmus, Leonard Doss

Music Cyril Mockridge

Musical direction Maurice de Packh

Art direction Lyle Wheeler. Albert Hogsett

Special photographic eiiects. .... .Fred Sersen

Color by Technicolor

\

L E A B I N G
PRODUCTIONS
9 4 8

1

SITTING PRETTY (20th Century -Fox)
Produced by Samuel G. Engle. Directed by Walter Lang.

Principals Production Credits

Screenplay F. Hugh Herbert

Robert Young Louise Allbritton

Based on novel by Gwenn Davenport

Photography Norbert Brodine

Maureen O Hara Randy Stuart

Art directi cn Lyle Wheeler, Leland Fuller

Clifton Webb Ed Begley Special efiects Fred Sersen

Music Allred Newman

Richard Haydn Larry Olsen Wardrobe Charles LeMaire

/■nnin:minnin»

mi

MY WILD IRISH ROSE (Warner Bros.)

Produced by William Jacobs. Directed by David Butler.

Principals

Dennis Morgan George O'Brien

Arlene Dahl
Andrea King
Alan Hale

Sara Allgood
Ben Blue
William Frawley

George Tobias

Production Credits

Screenplay Peter Milne

Based on book by Rata Olcott

Photography. .Arthur Edeson, William V. Skall

Art direction Ed Carrere

Technicolor direction

Natalie Kalmus. Mitchell Kovaleslti
Musical numbers creation and direction

LeRoy Prinz
Additional musical compositions and

adaptations Max Steiner

Lyrics Ted Koehler

Music M. K. Jerome

Color by Technicolor

THE BABE RUTH STORY (Allied Artists)

Produced and Directed by Roy Del Ruth.

Principals

William Bendix
Claire Trevor
Charles Bickford
Sam Levene
William Frawley

Gertrude Niesen
Fred Lightner
Stanley Clements
Bobby Ellis
Lloyd Gough

Production Credits

Associate Producer Joe Kaufman

Assistant producer D. Ross Lederman

Screenplay

Bob Considine and George Callahan
From the book, "The Babe Ruth Story" by

Bob Considine

Photography Philip Tannura

Musical director Edward Ward

Art director F. Paul Sylos

Baseball technical advisor Pat Flaherty

FORT APACHE (RKO Radio)

Release of Argosy production.

Produced by John Ford and Merian C. Cooper. Directed by John Ford.

Principals Production Credits

John Wayne George O'Brien Screenplay Frank S. Nugent

Henry Fonda Anna Lee Suggested by story "Ma3*™£

Shirley Temple Victor McLaglen Photography Archie stout

John Agar Dick Foran direction James Baser?

n j n , . Tin -i Musical score Richard Hageman

Pedro Armendam Jack Pennick Research editor Katherine Clifton

Ward Bond Guy Kibbee Technicol advisors

Irene Rich Grant Withers Mai- PhiUp KeiHer' u-s r.etir*d «*»

... , T , Katherine Spaatz

Miguel Inclan Film editor Jack Murray

ABBOTT AND COSTELLO MEET FRANKENSTEIN

(Universal-International)

Produced by Robert Arthur. Directed by Charles T. Barton.

Principals
Bud Abbott Glenn Strange

Lou Costello Lenore Aubert

Lon Chaney Jane Randolph

Bela Lugosi

Production Credits

Original screenplay-
Robert Lees, Frederic I. Rinaldo. Joe Grant

Photography Charles Van Enger

Art direction

Bernard Herzbrun, Hilyard Brown

Music Frank Skinner

Special photography

David S. Horsley, Jerome H. Ash

RED RIVER (United Artists)

A Monterey production.

Produced and directed by Howard Hawks.

Principals

John Wayne
Montgomery Clift
Joanne Dm
Walter Brennan
Coleen Gray
John Ireland
Noah Beery, Jr.

Harry Carey, Jr.
Chief Yowlachie
Paul Fix
Hank Worden
Mickey Kuhn
Ray Hyke
Hal Taliaferro

Harry Carey, Sr.

Production Credits

Executive producer Charles K. Feldman

Screenplay, Borden Chase and Charles Schnee

from the Saturday Evening Post story by

Borden Chase

Photography Russell Harlan

Art director . . .John Datu Arensma

Special effects Donald Steward

Special photographic effects . . Allan Thompson
Music composed and directed by

Dimitri Tiomkin

A DATE WITH JUDY (mgm)

Produced by Joe Pasternak. Directed by

Principals

Wallace Beery Carmen Miranda
Jane Powell Xavier Cugat

Elizabeth Taylor Robert Stack

Color bf T(

Richard Thorpe.

Production Credits

Screenplay . . Dorothy Cooper, Dorothy Kingsley
Based on characters created by . . Aleen Leslie

Photography Robert Surtees

Art direction. . . . Cedric Gibbons, Paul Groesse
Technicolor direction

Natalie Kalmus. Henri Jaffa

Songs:

It's A Most Unusual Day

Jimmy McHugh, Harold Adamson

Judaline Don Raye. Gene dePaul

I'm Strictly on the Corny Side

Stella Unger. Alec Templeton

STATE OF THE UNION (mgm)

A Liberty Films Production.

Produced and Directed by Frank Capra.

Principals

Spencer Tracy Angela Lansbury
Katharine Hepburn Adolphe Menjou
Van Johnson Lewis Stone

Production Credits

Associate producer

Anthony Veiller, Miles Connolly-
Based on play by

Howard Lindsay and Russel Crouse

Photography George I. Folsey

Art direction . . . Cedric Gibbons, Urie McCleary

Special effects A. Arnold Gillespie

Music score Victor Young

THE EMPEROR WALTZ (Paramount)
Produced by Charles Brackett. Directed by Billy Wilder.

Principals

Bing Crosby
Joan Fontaine

Lucile Watson

Richard Haydn

Roland Culver Harold Vermilyea

Production Credits

Original screenplay Brackett and Wilder

Photography George Barnes

Technicolor director Natalie Kalmus

Associate Robert B rower

Art direction Hans Dreier, Franz Bachelin

Music score Victor Young

Songs James Van Heusen.

Johnny Burke. Fritz Rotter,
Ralph Erwin, Arthur Pryor
Dances staged by Billy Daniels

Color by Technicolor

CASS TiMBERLANE (mgm)

Produced by Arthur Hornblow, Jr. Directed by George Sidney.

Principals

Spencer Tracy Tom Drake

Lana Turner Mary Astor

Zachary Scott Albert Dekker

Production Credits

Screenplay Donald Ogden Stewart

Adaptation

Donald Ogden Stewart, Sonya Levien

Based on novel by Sinclair Lewis

Photography Robert Planck

Art direction

Cedric Gibbons, Daniel B. Cathcart
Special effects

Warren Newcombe, A. Arnold Gillespie

I REMEMBER MAMA (Rko Radio)

Executive Producer and Director, George Elevens. Producer, Harriet Parsons.

Principals Production Credits

Irene Dunne Florence Bates Screenplay De Witt Bodeen

Barbara Bel Geddes Peggy Mclntyre Based on p1qy bv Iohn Van Dm,en

T tt i From novel. ' Mama's Bank Account" by

Oscar Homolka June Hedin Kathryn Forbes

Philip Dorn Steve Brown Photography Nicholas Musuraca

Sir Cedric Hardwicke Ellen Corby Art direct ^bert D-Agostino and Carroll clark

Edgar Bergen Hope Landin Special effects

Rudy Vallee Edith Evanson _ _ . Russe11 A- Cully md Kenneth Peach

Music Roy Webb

Barbara O'Neill Tommy IvO Musical direction C. Bakaleinikoff

TYCOON (RKO Radio)

Produced by Stephen Ames. Directed by Richard Wallace.

Principals
John Wayne Grant Withers

Laraine Day Paul Fix

Sir Cedric Hardwicke
Fernando Alvarado
Judith Anderson Harry Woods

James Gleason Michael Harvey

Anthony Quinn Charles Trowbridge
Martin Garralaga

Production Credits

Screenplay Borden Chase. John Twist

From novel by C. E. Scoggins

Photography

Harry J. Wild. W. Howard Greene
Technicolor directors

Natalie Kalmus. Morgan Padeliord

Art direction

Albert S. D'Agostino. Carroll Clark

Special effects Vernon L. Walker

Music Leigh Harline

Musical director Constantin Bakaleinikoff

Color by Technicolor

HOMECOMING (mgm)

Produced by Sidney Franklin, in Association With Gottfried Reinhardt.
Directed by Mervyn LeRoy.

Principals

Clark Gable John Hodiak

Lana Turner Ray Collins

Anne Baxter Gladys Cooper

Cameron Mitchell

Production Credits

Screenplay Paul Osborn

Adaptation Jan Lustig

Original story Sidney Kingsley

Photography Harold Rosson

Art direction

Cedric Gibbons. Randall Duell

Musical score Bronislau Kaper

Special effects

Warren Newcombe. A. Arnold Gillespie

TAP ROOTS (Universal International)

A George Marshall Production.
Produced by Walter Wdnger Pictures, Inc.

Principals

Van Heflin
Susan Hayward
Boris Karloff
Julie London
Whitfield Connor
Ward Bond

Richard Long
Arthur Shields
Griff Barnett
Sondra Rogers
Ruby Dandridge
Russell Simpson

Color by Technicolor

Directed by George Marshall.

Production Credits
Screenplay Alan LeMay

Additional dialog Lionel Wiggam

From novel by James Street

Photography

Lionel Lindon, Winton C. Hoch

Technicolor director Natalie Kalmus

Associate Morgan Padelford

Production designer Alexander Golitzen

Art director Frank A- Richards

Orchestrations David Tamkin

Music Frank Skinner

GENTLEMAN'S AGREEMENT (20th Century-Fox)

Produced by Darryl F. Zanuck. Directed by Elia Kazan.

Principals

Gregory Peck
Dorothy McGuire
John Garfield
Celeste Holm
Ann Revere
June Havoc

Albert Dekker
Jane Wyatt
Dean Stockwell
Nicholas Joy
Sam Jaffe
Harold Vermilyea

Production Credits

Screenplay Moss Har!

Based on novel by Laura Z. Hobson

Photography Arthur Miller

Art direction .... Lyle Wheeler, Mark Lee Kirk

Music Alfred Newman

Special effects Fred Sersen

LIFE WITH FATHER (Warner Brothers)
Produced by Robert Buckner. Directed by Michael Curtiz.

Principals Production Credits

Irene Dunne Emma Dunn Screenplay Donald Ogden Stewart

William Powell Moroni Olsen F"» - *g* ^ Ct_

Elizabeth Taylor Elizabeth Risdon From Oscar Serlin's stage production

Edmund Gwenn Derek Scott Directors of Photography

Peverell Marley, William V. Skall

ZaSu Pitts Johnny Calkins Technicolor director Natalie Raima*

rwi y j .. Associate Monroe W. Burbank

Tommy Lydon Martm Mllner Art director Robert Haas

Color by Technicolor

DENNIS OKtcrc

Starring *
ORSON

WELLES

NANCY

GUILD

cO&JiClt MAGIC

jj^r Based on Alexander Dumas'

"CAGLIOSTRO"

from "Memoirs Of A Physician"
AKIM TAMIROFF. FRANK LATIMORE • VALENTiNA CORTESE. GREGORY
RAT0FF«M ARGOT GRAHAME. STEPHEN BEKASSY. BERRY KROEGER
RAYMOND BURR. A GREGORY RATOFF Production

The itory of Alexandre DumoVmoit fabulous character made into the screen's mightiest spectacle. Filmed entirely in Italy on a scale of unprecedented magnitude

NOW IN RELEASE

co-starring JANET BLAIR

with Don McGuire ■ Hillary Brooke • Adele Jergens
S. SYLVAN SIMON Production for Columbia Release

RED
SK ELTON

starring in

NOW IN RELEASE

T.

Still filling Theatres!

Th* Inside Story of the Treasury Secret Service

starring DENNIS O'KEEFE

with Mary Meade • Alfred Ryder • W ally Ford
June Lockhart • Charles McEraw

tntmt * uiMrr sckium . tncM » wnnm "Mil • Wtrta. nut Od'a
UuaU* IT ■ StMT *T Vbilria Ktilafg

The warm romantic story of down-to-earth people ... their
lives, their loves, their troubles. A lasting tribute to the writing
genius of Booth Tarkington— his last and greatest work.

TO BE FILMED IN TECHNICOLOR IN ENGLAND

\M0Om

From the facile pen of R. D. Blackmore came this widely read
and gripping novel of England in the days when men fought
for theii lives ... and their love.

STARTS SHOOTING SGON

w am United Artists Release

"VALENTINO

No motion picture subject has ever aroused more
international interest or created a greater
demand for production.

NOW IN RELEASE

if

99

ROBERT LOUIS STEVENSON'S

THE BLACK ARROW

starring LOUIS HAYWARD and JANET BLAIR

with George Macready, Edgar Buchanan, Rhys Williams
Walter Kingsford, Lowell Gilmore • Halliwell Hobbs
Paul Cavanaugh, Ray Teal

Directed by Gordon Douglas • Produced by Grant Whytock
Screenplay by Richard Schayer, David Sheppard. Thomas Seller* For Columbia Release

the Dark Page

Samuel Fuller's gripping mystery novel
of life in the raw — as modern and fast
moving as 1948!

99

NOW EDITING

George MONTGOMERY • Ellen DREW

in

INDIAN SCOUT

Produced by BEN PIVAR • Directed by FORD BEEBE
The thrilling true story of the great West, filmed in all the
grandeur of nature's most extravagant setting.
United Artists Release

RELIANCE PICTURES, INC., controlled by Edward Small Productions, Inc., releasing a program of six pictures thru 20th Century-Fox

A Section of SHOWMEN'S TRADE REVIEW

43

SAMUEL GOLDWYN

whose 'The Best Years of Our Lives' sets a
precedent by winning first place for two suc-
cessive years (it was named for a Special Award
in the Leaders Poll in 1947 when the picture
played at advanced admissions) and again this
year takes top honors as the picture contribut-
ing most to the prestige of the film industry.

CAREY WILSON
Green Dolphin Street

4

ARTHUR FREED
Easter Parade

DANIEL DARE
The Road to Rio

DAVID O. SELZNICK
Duel in the Sun

CECIL B. DeMILLE
Unconquered

JERRY WALD
Johnny Belinda

ROBERT BASSLER

Green Grass of Wyoming

SAMUEL J. EN GEL
Sitting Pretty

EDWARD SMALL
The FuMer Brush Man

44

LEADERS of the MOTION PICTURE INDUSTRY

DIRECTORS of the
LEADING PRODUCTIONS

WILLIAM WYLER

The Best Years of Our Lives

A Section of SHOWMEN'S trade REVIEW

4S

WALTER WANGER

LEADERS of

HAL WALLIS PRODUCTIONS

IN RELEASE

Barbara Burl . Ray Ann

STANWYCK * LANCASTER MILLAND * TODD

"SORRY, WRONG NUMBER" * famine fitzgerald

w.h, Ann Richards * "SOJEVIL MY LOVE"

Co-Produced and Directed by

Anafole Litvak Directed bY Lewis Allen

COMPLETED

Lorelta Robert
YOUNG * CUMMINGS

"THE ACCUSED"

with Wendell COREY

Directed by William DIETERLE

★
★

Contract Personalities

BARBARA STANWYCK * BBRT LANCASTER * LIZABETH SCOTT * ROBERT
CUMMINGS * WENDELL COREY * DIANA LYNN * DON DEFORE * KRISTINE
MILLER * DEAN MARTIN * JERRY LEWIS * JOHN BROMFIELD * CORINNE

CALVET * RITACOLTON *

PICTURES ELIGIBLE FOR LEADERS RAMIIG

Following are the pictures which were eligible for ratings as Leaders of 1948. Only titles appearing in these lists were
included in exhibitor calculations in naming the leaders. Pictures are listed by companies releasing them, with stars indicating
those which received sufficient votes to place them in nomination for Leaders ranking.

ALLIED ARTISTS Eight Pictures

■fcBabe Ruth Story. The -^Gangster, The -^-Panhandle Song of My Heart

-^-Dude Goes West. The Hunted, The Smart Woman Tenderfoot. The

COLUMBIA Forty- Five Pictures

Adventures in Silverado
^- Arkansas Swing. The

Best Man Wins
•A-Black Arrow, The
-^Black Eagle. The Story of a Horse
■^•Blondie's Anniversary
VtrBlondie's Reward
■^Coroner Creek
^rCrime Doctor's Gamble, The

Devil Ship
^Fuller Brush Man, The

Gentleman from Nowhere

Glamour Girl

Her Husband's Affairs

I Love Trouble

I Surrender Dear
*It Had To Be You
"A^Lady From Shanghai, The
-fcT.ast Round-Up, The

Lone Wolf in London
■^•Loves of Carmen, The
-A-Lulu Belle

Mary Lou
^-Mating of Millie, The
-^My Dog Rusty

Port Said
-^•Prince of Thieves
■^-Relentless

Return of the Whistler

Rose of Santa Rosa
■^fRusty Leads the Way
•itSign of the Ram, The

Singin' Spurs

Song of Idaho

Strawberry Roan, The
■^-Swordsman, The

Thunderhoof
iflo the Ends of the Earth

Trapped by Boston Blackie

Triple Threat
"A Two Blondes and a Redhead

Untamed Breed, The

Walk a Crooked Mile
T^Woman from Tangiers
jt Wreck of the Hesperus

EAGLE LION Thirty- Eight Pictures

if Adventures of Casanova
ik Adventures of Gallant Bess

Assigned to Danger

Behind Locked Doors

Blonde Savage

Broken Journey

Bury Me Dead
-^Canon City

Closeup

Cobra Strikes. The

Dangerous Illusion
^•Enchanted Valley, The

Heading for Heaven
•^•Hollow Triumph

In This Corner

Lady at Midnight

Linda Be Good

Love from a Stranger
•^-Man from Texas

Mickey

V^Noose Hangs High
•^•Northwest Stampede

October Man, The

Olympic Games of 1948, The

Open Secret, The

Prelude to Night

Rampage

Raw Deal
-^-Return of Rin Tin Tin

Ruthless

Shed No Tears
Silent Voice
Smugglers, The
Spiritualist, The
Sword of the Avenger
*T-Men

Take My Life
Whispering City

FILM CLASSICS Thirteen Pictures

Argyle Secrets,
-^-Blonde Ice
Devil's Cargo

The

Discovery
For You I Die
Furia

Inner Sanctum
Miraculous Journey
Money Madness

Sofia

-^-Spirit of West Point
-^-Unknown Island
■^-Will It Happen Again?

METRO-GOLDWYN-MAYER Twenty-Four Pictures

Alias a Gentleman -^Easter Parade -fcjulia Misbehaves -^Southern Yankee, A

•ffBS.'s Daughter ^rGood News "ArKiller McCoy -jlfState of the Union

•jrBiq City -^-Green Dolphin Street -^-Luxury Liner -^-Summer Holiday

^Bride Goes Wild, The *High Wall ^Pirate. The -fcTenth Avenue Angel

■jirCass Timberlane ^-Homecoming -^Search, The "^rThis Time for Keeps

^rDate With Judy, A If Winter Comes Secret Land, The -^r/Three Daring Daughters

MONOGRAM Twenty-Seven Pictures

^Angels' Alley
■^-Bowery Buckaroos

Campus Sleuth

Chinese Ring, The
^-Docks of New Orleans

Fighting Mad

French Leave

■^Golden Eye, The
Incident

I Wouldn't Be In Your Shoes
■^fjiggs and Maggie in Society

Jinx Money
•^-Joe Palooka in Winner Take All

King of the Bandits

-^Louisiana
■^-Michael O'Halloran

Music Man

My Brother Jonathan

Perilous Waters

Quest of Willie Hunter, The
-^-Rocky

Rose of the Rio Grande
Shanghai Chest, The
Sixteen Fathoms Deep
Smart Politics
Smugglers' Cove
Stage Struck

PARAMOUNT Twenty- Five Pictures

•fc Albuquerque

■^-Beyond Glory

VtBig Clock, The

Big Town After Dark
Big Town Scandal

^•Caged Fury

Dream Girl
■^-Emperor Waltz, The
■^-Foreign Affair, A

Hatter's Castle
•^•Hazard
*I Walk Alone

Isn't It Romantic?
Mr. Reckless

Night Has a Thousand Eyes
-fcRoad to Rio
^•Saigon

■^Sainted Sisters, The

^•Shaggy

-^So Evil My Love

A-Sorry, Wrong Number

Speed to Spare
■jfcrUnconquered

Waterfront at Midnight
-fcWhere There's Dfe

LEADERS of the MOTION PICTURE INDUSTRY

RKO Twenty-Nine Pictures

Arizona Ranger

★ Berlin Express

★ Best Years of Our Lives
★Bishop's Wife. The

Border G-Man

Design For Death

Dick Tracy Meets Gruesome

★Fighting Father Dunne
★Fort Apache
★Fugitive, The
★Good Sam

Guns of Hate
★if You Knew Susie
★i Remember Mama

Miracle of the Bells

Mourning Becomes Electra

Night Song
★Out of the Past

Pearl, The
★Race Street
★Return of the Badmen

So Well Remembered
★Song Is Born, A
★Tarzan and the Mermaids
★Tycoon

Under Arizona Skies
★Velvet Touch, The

Western Heritage

Wild Horse Mesa

REPUBLIC Twenty Six Pictures

Angel in Exile

★Bill and Coo

Campus Honeymoon
Code of Scotland Yard

★Daredevils of the Clouds

★Eyes of Texas

★Fabulous Texan, The

Flame, The

Gallant Legion, The
★Gay Ranchero, The

Heart of Virginia
★I. Jane Doe

Inside Story, The
King of the Gamblers
Lightnin' in the Forest
Madonna of the Desert
Main Street Kid
Moonrise
★Nighttime in Nevada

Old Los Angeles
Out of the Storm
Secret Service Investigator
Slippy McGee
Sons of Adventure
Train to Alcatraz
★Under California Stars

SELZNICK RELEASING ORGANIZATION Three Pictures

★Mr. Blandings Builds His Dream ★Paradine Case, The ★Duel in the Sun

House

SCREEN GUILD PRODUCTIONS Thirteen Pictures

Dark Road, The ★Jungle Goddess ★Mozart Story, The Road to the Big House

Dead Man's Gold Last of the Wild Horses Prairie, The S.O.S. Submarine

Harpoon Miracle in Harlem ★Return of Wildfire ★Trail of the Mounties

★Where the North Begins

20th-FOX Forty Pictures

An Ideal Husband

Anna Karenina
★Apartment For Peggy

Arthur Takes Over
★Call Northside 777
★Captain from Castile

Challenge, The

Checkered Coat. The

Counterfeiters, The

Creeper. The

Cry of the City
★Daisy Kenyon

Dangerous Years
★Deep Waters

Escape

Fighting Back
★Forever Amber
★Fury at Furnace Creek

Gay Intruders, The
★Gentleman's Agreement

★Give My Regards to Broadway
★Green Grass of Wyoming

Half-Past Midnight
★iron Curtain, The

Let's Live Again
★Luck of the Irish, The

Meet Me at Dawn

Mine Own Executioner

Night Wind

Roses Are Red

★Sitting Pretty

★Scudda Hoo! Scudda Hay!

★Street With No Name, The

Tender Years, The
★That Lady in Ermine

Thirteen Lead Soldiers

Thunder in the Valley
★You Were Meant For Me
★Walls of Jericho, The

Winner's Circle, The

UNITED ARTISTS Twenty Seven Pictures

^An Innocent Affair

Arch of Triumph
★ Body and Soul

Borrowed Trouble

Dead Don't Dream, The

False Paradise
★Four Faces West

Girl from Manhattan
★ Intrigue

Kings of the Olympics
Lafftime
Man of Evil
Olympic Cavalcade
On Our Merry Way

Pitfall

Plot to Kill Roosevelt
★ Red River

Roosevelt Story, The

Silent Conflict

Sinister Journey
★Sleep, My Love

So This Is New York
Strange Gamble
Texas, Brooklyn and Heaven
★Time of Your Life
Urubu

Vicious Circle

UNIVERSAL-INTERNATIONAL Thirty-Six Pictures

★Abbott and Costello Meet

Frankenstein
★All My Sons

Another Part of the Forest

Are You With It?

Bad Sister
★Black Bart
★Black Narcissus

Captain Boycott

★Casbah

Dear Murderer
★Double Life, A

End of the River

Exile, The
★Feudin' Fussin' and A-Fightin'

For the Love of Mary

Holiday Camp

Hungry Hill

Jassy
Larceny

★Letter from An Unknown Woman

Lost Moment, The

Man-Eater of Kumaon
★Mr. Peabody and the Mermaid

Naked City, The
★One Touch of Venus

Pirates of Monterey

★River Lady

Saxon Charm, The

Secret Beyond the Door
★Senator Was Indiscreet, The
★Tap Roots

Tawny Pipit, The
★Up in Central Park

Upturned Glass, The
★Wistful Widow of Wagon Gap

Woman's Vengeance, A

WARNER BROTHERS Twenty-Three Pictures

Always Together
★April Showers

Big Punch, The

Embraceable You
★Escape Me Never

I Became a Criminal

★Johnny Belinda

★Key Largo

★Life With Father

★My Girl Tisa

★My Wild Irish Rose

★Romance on the High Seas

★Rope
★Silver River

Smart Girls Don't Talk
★That Hagen Girl

To The Victor
★Treasure of Sierra Madre

Two Guys from Texas
Voice of the Turtle. The
Wallflower
Winter Meeting
Woman in White, The

A Section of SHOWMEN'S TRADE REVIEW

4°

WALT DISNEY'S

SO DEAR TO MY HEART

A live-action musical play starring

BURL IVES, BEULAH BONDI, HARRY CAREY, LUANA
PATTEN, and Hollywood's favorite new star, BOBBY DRIS-
COLL plus new WALT DISNEY CARTOON CHARACTERS.

Directed by Harold Schuster
Screenplay by John Tucker Battle
Released through RKO Radio Pictures

Color by Technicolor

LEADERS of the MOTION PICTURE INDUSTRY

THE LEADING
SHORT SUBJECTS

LIVE ACTION

I. Pete Smith Specialties
2. The March of Time

3. This Is America
4. The Three Stooges

5. Speaking of Animals

Whether Pete Smith experiences any physical comforts or dis-
comforts from the climate when he finds himself in high places is
something probably known only to himself and his personal friends.

But it is known that, professionally, Pete is obviously entirely at
ease while occupying a position of high eminence as the producer
of a series of short subjects.

For once again, MGM's Pete Smith Specialties — which the Smith
called Pete originated, produces and narrates — occupy first place in
the annual poll of Leading Short Subjects in the "live action"
division.

Topping the field of animation subjects is another MGM series,
the Tom and Jerry Technicolor Cartoons produced by Fred Quimby.

Taken together, the Pete Smith Specialties and the Tom and Jerry
Technicolor Cartoons have captured first place in this annual stock-
taking for the second consecutive year.

It was in 1947 that the Tom and Jerry series toppled the up-to-
that-time leader, Warner's Bugs Bunny Cartoons, and ascended
the topmost rung of the popularity ladder. Already at the top in
the live-action field were the Pete Smith Specialties. Nineteen hun-
dred and forty-eight, according to results of the poll, was a repeat
performance of 1947. Exhibitors found that these short subject
series, in their particular fields of live action and animation, were
still the favorites of most moviegoers.

Once again, of course, the ten Leading Short Subjects divided
equally between live action and animation. There were five Leaders
in the former group and five in the latter.

But while the occupants of first place remained, there were
reversals in the positions that followed. It was as though the remain-
ing four in the live-action group had been ordered by the public
via the exhibitors, to exchange places. On the Animation side, also,
there is some change with a newcomer, Paul Terry's "Mighty Mouse"
cartoons, joining the circle of the elect by capturing the position
next to that old-time favorite, the Walt Disney Cartoons.

Whereas, in 1947, RKO Radio's "This is America" series and
20th-Fox's March of Time placed second and third in the live-
action division, their positions were reversed in 1948. Up went
The March of Time to second place; down went This Is America
to third.

In the same division, Paramount's Speaking of Animals and
Columbia's Three Stooges Comedies also exchanged places. From
fourth place in 1947, Speaking of Animals dropped one rung in

ANIMATION

1. Tom & Jerry Cartoons

2. Bugs Bunny Cartoons

3. Walt Disney Cartoons

4. Mighty Mouse Cartoons

5, Merrie Melodies Cartoons

1948, while The Three Stooges jumped from fifth place in 1947 to
fourth place in 1948.

The performance with respect to the one, two, three positions
is a repeat in the Animation section. But there the parallel with
1947 results ceases. The outstanding change, as noted in an earlier
reference, is the entry into the top brackets of Terry's Technicolored
"Mighty Mouse," and the moving of "Merrie Melodies" from
fourth place last year to the fifth spot — which was occupied in
1947 by George Pal's "Puppetoons."

For Pete Smith, the top position among live-action shorts is
by this time an old story. He's been up there a long time. Let's take
a quick look at the record.

First in 1948; first in 1947; first in 1946; third in 1945 when
the live-action and animation divisions were united as one, but
otherwise first in that year as a live-action short; third in 1944, but
first as a live-action short. From 1944 to 1948, then, Pete has led
the field in his division.

This was also true several years back — 1938, to be exact. In that
year, when Douglas (Wrong Way) Corrigan flew from Brooklyn
across the Atlantic to Dublin; when British Foreign Secretary
Anthony Eden resigned from the British Cabinet; when moviegoers
saw the first full-length animated cartoon, Walt Disney's "Snow
White and the Seven Dwarfs," Pete Smith Specialties were rated first
among live-action shorts. Only the Disney Cartoons, in the anima-
tion group, topped them.

What happened from that time on, however, may be directly
attributable to World War II, when the nation was on a war footing
and people seemed to have little time for the sort of humor in which
Pete Smith specializes. For the very next year (1939) when the
New York World's Fair and the San Francisco Golden Gate Exposi-
tion opened against the threat of armed conflict; when Great Britain's
King George and Queen Elizabeth visited the United States and
the Townsend Old-Age Pension Bill was defeated in the House of
Representatives, the Pete Smith series fell to third place (live
action), fourth among all 10 short subjects in that year's Leaders
poll.

The downward trend continued in 1940 (fourth in the live-action
division, fifth generally.) Back up to second place (live action),
fifth (general) came the series in 1941, only to tumble again in
1942: fifth (live action), eighth (general.) These same positions
were repeated in 1943.

Then, with the war-weary population once again seeking diver-

A Section of SHOWMEN'S TRADE REVIEW

51

THIS IS AMERICA RKO Radio

LEADING SHORT SUBJECTS

{Continued from Page 51)

sion, the Pete Smith series went back up to the top in 1944, and
they've stayed there in the live-action division.

On the animation side, Tom and Jerry Cartoons made their Lead-
ing Short Subjects debut in 1946, when they captured second place.
That this series made a big hit with moviegoers is attested by the
fact that in their first appearance among the Leaders they were
sufficiently popular to prompt exhibitors to vote them second best
among animated shorts. The usual procedure for a newcomer is to
start at the bottom, or at least in the vicinity thereof, and then work
up to the top. Not so with the Tom and Jerry Cartoons. They came
in with a bang, and they made even a bigger bang in 1947 by taking
the lead which they retained in 1948. Apparently the cat and mouse
team has a popularity rating that shows no signs (at the present
time) of being usurped by another cartoon series.

Now that Mighty Mouse has entered the list in fourth place, Pro-
ducer Paul Terry can take pride in the fact that his Terrytoon
character is gaining widespread popularity. Mighty Mouse enters
near the bottom of the animation list, it is true, but that's a definite
indication that he is winning new admirers as time goes on. And,
barring any unforeseen upsets along the way, he should keep right
on going up the ladder of Leading Short Subjects. After all, this
indefatigable rodent has overcome many difficult obstacles in his
animated career.

It's Duchy for Disney's Donald

RKO Radio's Walt Disney's Technicolor Cartoons this year retain
a Leaders standing they have held since 1945. Considering that
Mickey Mouse, Donald Duck, Pluto and other popular and lovable
Disney characters have been with us as long, in most cases, or longer
than any other leading cartoon characters, it is all the more remark-
able that this series has succeeded in holding an enviable position
among Leading Short Subjects. Public taste changes frequently,
new heroes are acclaimed and old ones discarded. But not so with
the Disney cartoon characters; they go right on being popular. For
many years at the top of the Leading Short Subjects, this series'
subsequent drop of a rung or two is so slight as to occasion little or
no concern.

Much the same thing can be said of Warners' Merrie Melody
Technicolor and Cinecolor Cartoons. This series has jumped around
on the annual Leading Short Subjects poll during the past decade,
but it has always stayed in the race.

'March of Time' Mahes the Pace

Returning to the live-action division, it is interesting to note the
close competition between 20th-Fox's March of Time and RKO's
This Is America. When the latter series made its initial appearance
among the Leaders in 1943, its niche was directly below that of the
March of Time. This same standing was repeated in 1944. Then, in
1945, while This Is America held fast to its established position, the
March of Time slid down the ladder. But that was the only year in
which a sharp difference prevailed. Beginning in 1946, the two were
rated close together, with the March of Time coming up to a point
just above This Is America. The following year (1947) positions
were swapped — This Is America could now look down on March of
Time. But in 1948's poll, positions were again swapped, this time
March of Time coming out on top.

Because of the close proximity of the two series, it would appear

52

LEADERS of the MOTION PICTURE INDUSTRY

that their documentary technique on topical subjects finds great
favor among moviegoers. That they have been swapping close
positions since 1946 would seem to indicate that both are so good
and such a necessary means of topical information that the public
cannot place one before the other but prefers to like them equally.

If there need be justification for the fact that the Pete Smith
Specialties rate far above such laugh-provoking series as Columbia's
Three Stooges Comedies and Paramount's Speaking of Animals, it
might well be due to the probability that the average moviegoer
prefers to see humorous subjects kidding themselves, as so often
occurs in the Smith series, rather than the slapstick comedy which
marks the Three Stooges series or the novel animated effect that dis-
tinguishes the Speaking of Animals shorts.

Slapstich Still Gets the Laughs

This conjecture, of course, is arrived at only after careful observa-
tion of the results. From a more practical viewpoint, it can be
reasoned that the Three Stooges series fails to appear higher than it
does simply because the double-feature policy precludes the wide
exhibition this series might otherwise get. Perhaps the greatest
tribute to the Stooges comedies is the fact that they have appeared
among the Leading Short Subjects for 10 years. Some may come,
some may go, but the Three Stooges seem to go on forever making
people laugh and forget their troubles.

As for the Speaking of Animals shorts, the double feature explana-
tion cannot wholly apply to them, because they are only one reel in
length. There could be be any number of factors responsible for
their rating just one rung below the Stooges comedies. They were in
seventh place in 1942, then dropped out of the running altogether
in 1943 and 1944. Back they came in 1945, only to be absent again
in 1946. When they returned in 1947, it was to nose out The Three
Stooges. This year (1948) the Stooges did the nosing-out.

From this in-again, out-again seven-year record, the precise stand-
ing of the Speaking of Animals shorts in public favor would be
anybody's guess. Our own conclusion is that, because of the novel
idea behind this series (having animals mouth words as humans do),
the public cannot quite make up its mind how to accept each release.
It's a sort of variation on the old she-loves-me, she-loves-me-not
theme. Let us hope that Mr. Fickle Public will soon definitely make
up his mind. Meanwhile, what is more important is that the Speak-
ing of Animals shorts are in there with the Leaders more often than
not.

BUGS BUNNY CARTOONS Warner Bros.

MIGHTY MOUSE {Terry toons)

A Section of SHOWMEN'S TRADE REVIEW

2()th-Fox WALT DISNEY CARTOONS

RKO Radio

53

That mighty guy from tfH

MAKES EVERY PROGRAM MIGHTY ENJOYABLE!

Color By

TECHNICOLOR

DlSTR

CENTURY-FOX

TERRYTOON5 INC.

FOR THE FIFTH CONSECUTIVE YEAR

THE TOP SHORTS SERIES Ilf THE LIVE ACTION FIELD!

PETE SMITH SPECIALTIES

51

LEADERS of the MOTION PICTURE INDUSTRY

THE HOLLYWOOD SUM — ISIS

By Jay Goldberg

The year 1948 in Hollywood was featured by sporadic studio
shutdowns, consequent widespread unemployment, and a more-than-
casual glance at the possible effects of television on theatre attend-
ance and studio policy.

A "mystery virus" that caused 1,000 production workers to
be dropped from studio payrolls started off a winter of discontent
that continued through the year. A mere handful, 26 features,
were before the cameras when the year began.

No wonder then, that Hollywood eyes peered with some awe
at television. The West Coast's initial theatre-television show was
a success New Year's Day when Bert D'Orsay screened the Rose
Bowl game on a 12 x 6-foot screen at the Shrine Auditorium in
Los Angeles. The National Broadcasting Company closed a deal
with Jerry Fairbanks whereby the latter would produce the pic-
tures it needs for television. Then interest swung back to film
production as announcements of several new independent produc-
ing firms hit the news columns. Sam Speigel and John Huston
formed Horizon Pictures; Harry Thomas, former PRC prexy,
joined Howard Welsch, ex-Universal producer, to form Equity
Pictures and announced that 22 pictures would be made for Eagle
Lion release; Argosy Pictures announced that MGM would release
their "Three Godfathers."

In February, Samuel Goldwyn asked his officers to take a 50
per cent salary cut as part of an economy program. Fox West
Coast Theatres was reported to have purchased 12 large-screen
television receivers, and the Southern California Theatre Owners
Association warned against video in lobbies. Clyde A. Warne,
head of Hollywood Colorfilm Corp., predicted 90 per cent of all
pictures would be made in color by 1952. Selznick Releasing Or-
ganization's sales offices were moved to Hollywood. In late Febru-
ary, nearly one-third of the current pictures were being made by
independents.

March found the National Labor Relations Board in Hollywood
dismissing 20 complaints filed by striking members of the Conference
of Studio Unions (mainly carpenters) against the dominant Inter-
national Alliance of Theatrical Stage Employes. The "hostile" 10
witnesses facing trials for alleged contempt of the House Un-
American Activities Committee filed civil suits totaling $61,108,975
against the Motion Picture Association of America and the Society
of Independent Motion Picture Producers. Changes in foreign
markets "have caused the American industry to become virtually
a domestic enterprise," Republic President Herbert Yates opined.
The Theatre Owners of America meeting in L.A. set up plans for a
campaign to offset the "weeping attitude" of headlines about the
industry. Production enthusiasm zoomed late in the month as short-
lived optimism flared as a result of reports that the British tax situ-
ation was easing. Over 6,000 watched as "Oscars'' were handed out,
with "Gentleman's Agreement" getting the lion's share.

In April, Eric Johnston wrote the Pacific Coast Conference of
Independent Theatre Owners that any effort to keep actors out of
political activity would be "paltry, shoddy Americanism." Bryan
Foy, head of Eagle Lion's production, quit to form a producing
company of his own to make four pictures a year for the next three
years for EL release. Unemployment had reached the "danger
point," according to Jack L. Warner.

In early May, Howard Hughes and Floyd Odium agreed on a

deal whereby Hughes would acquire control of RKO. The Society
of Motion Picture Engineers met in Santa Monica, with television
holding the spotlight. The last week of the month found production
hitting a high point of 43 features before the cameras, the best
record in nearly two years.

In June, W. Lee Wilder made a pact with United Artists for
the distribution of two films each year for the following two years.

Dore Schary, vice-president in charge of production at RKO
Radio, quit his post in early July. At Warner Bros., Jack Warner
had reason to feel better with work at that studio at the highest
level since 1940. In mid-July, a suit for $100,000 was filed in Los
Angeles by Kenneth Harlan, former star, against Paramount's
television station KTLA; it set a precedent because Harlan claimed
he was not paid for an old film, in which he appeared, which KTLA
telecast. With 30 animated cartoons in work, MGM cartoon
production was at a five-year high. Robert L. Lippert assumed his
new duties as president of Screen Guild Productions. RKO directors
ended their Coast meeting with production curtailed and 75 per
cent of studio personnel getting the axe. Mr. and Mrs. Irving C.
Hanson of Atlantic Theatres, Long Beach, filed a $561,600 suit
against major distributors, Fox West Coast and Cabart Theatres.
N. Peter Rathvon left RKO, and Howard Hughes appointed a
triumvirate — Sid Rogell, Bicknell Lockhart and C. T. Tevlin — to
take over temporarily.

August saw pickets surrounding Hollywood's Vista Theatre be-
cause they said "Birth of a Nation," showing there, incites race
hatred. Fred M. Packard, son-in-law of J. Arthur Rank, organized
a company to produce for 20th Century-Fox release. Universal-
International closed for the summer. Dore Schary was named pro-
duction chief at MGM, second only to Louis B. Mayer. Mickey
Rooney and Sam Stiefel formed a new production company. Motion
pictures are still a sound investment for bankers' loans, Bernard
Giannini, v. p. in charge of film loans for the giant Bank of
America, told an STR reporter in Hollywood. Howard Welsch
formed Fidelity Pictures to make six films in following 18 months
for Republic.

Actors Want In on Television

In early September, the Screen Actors Guild called for a provision
in their contract with producers that would embrace video. MGM
announced plans for the company's heaviest schedule of color
pictures in years. Steve Broidy said Allied Artists and Monogram
would step up their 1948-49 releasing schedules to record-breaking
peaks. Enterprise suspended production and the studio reverted to
Owner-Producer Harry Sherman. The first independent producer
deal to be set up by Howard Hughes for RKO was a three top-
budget feature pact with Ann Sheridan.

The month of October started with Universal-International
initiating eight 30 -minute western musicals starring Tex Williams.
Everett and Bob Riskin formed Equitable Pictures. Alfred Hitch-
cock signed a deal to direct four films for Warner Bros., covering
a five-year period. Committees including top names in production
were established to start picture production in Israel, following a
visit by Tel Aviv's Joshua Brandstatter. Boycott of Ben Hecht
films by British exhibitors was being investigated by the Screen
Writers Guild for possible retaliation. Producer Wolfgang Rein-
(Continued on Page 5 6)

A Section of SHOWMEN'S TRADE REVIEW

S5

hardt and Midwestern Theatreman Daniel Field formed a new
producing company.

In mid-November "slow-burn" comedian Edgar Kennedy died
at the age of 5 8 ; he was one of the original Mack Sennett Keystone
cops. Don Hartman was named to handle the presentation of the
1948 Academy Awards. Several Hollywood producers cancelled Dr.
George Gallup's forecasting service on films after the doctor and
other pollsters fell down on forecasts of the Presidential election.
Spyros Skouras foresaw a merger of film and video industries by
195 5. Warner Bros, studio closed down for the balance of the year,
but had a large backlog of unreleased product.

The Record Shows More Films
Started This than Last Year

For all of the studio shutdowns and seeming curtailments in pro-
duction, the record as revealed by Showmen's Trade Review
production data, reveals that more features were started before the
cameras in the first ten months of 1948 than during the same
period last year.

The data shows that during the ten-month period this year 307
films were put before the cameras as compared to 28 8 in 1947.

Thus the trend toward shorter shooting schedules, started late
last year apparently developed momentum through the first three
quarters of 1948.

As to the type of subject matter Hollywood was selecting for its
screen productions, the record indicates a sharp increase in the
number of murder-mysteries, western-type and comedies; with
musicals and straight drama lagging behind last season's story
selections.

The increase in mystery or murder motif material was most
evident. There were 20 more in this category started during the
first ten months of 1948 than in the same period last year. This
includes, of course, both "B" and "A" class productions.

Included in the pictures classed as musicals are the westerns
which are made by Roy Rogers, Gene Autry and Jimmy Wakely.

Straight drama stories were on the decline this year, emphasizing
the swing away from more serious fare. Ninety dramatic yarns
were filmed in the 1947 period covered, while only 81 were begun
in the same time in 1948.

Westerns included such series features as Johnny Mack Brown
and Lash LaRue, all distinctly non-musical; plus regular screen
fare employing the Western or outdoor story and locale. One-
fourth of the pictures started in the ten-month period this year
were western-type. This was a noticeable trend and as the year
drew to a close the development appeared to be gaining momentum.

Another discernible trend was the push towards comedy this
year, as compared with 1947. Fifty pictures with comedy intent
were started in the period covered, compared with only 42 in 1947.

Story property buys this past 10 months as compared with the
previous period clearly show that more originals are being selected.
This may be a by-product of the economy wave.

Mrs. Alice Penneman, secretary of the Screen Writers Guild, told
this reporter:

"Fewer properties are moving, but there has been an increase
lately. More originals are being sold by Hollywood writers than
previously. This has occasioned a drop in studio purchases of
historical novels and other books, a trend that was quite evident

a while back. Independents are doing more buying of originals than
other producers."

She said there has been a rise of 50 per cent in originals over
other story properties, such as published works. Plays have shown
the most marked decline, Mrs. Penneman said. Originals, which
may vary from three typewritten pages to 100 or more, are written
by "people who know the trade," she explained, and have more
value in the long run than other forms.

Discovery and Re-Discovery
On Hollywood's Star Horizon

Whether 1948 was a year in which Hollywood producers worked
well and availingly in the long-range endeavor of developing new
star material is something only the future can tell. But effort there
was. And nothing more clearly demonstrates the fact than a cut-
back to some of the casting done this year by producers in charge
of important picture-making enterprises.

At Warner Bros., Doris Day, singer with popular bands, made
her bow in "Romance on the High Seas." The fact that she scored
strongly enough to share billing this fall on Bob Hope's radio pro-
gram indicates that she made good. Warners also brought Patricia
Neal from the stage, and she proved her mettle in "John Loves
Mary" and, more recently opposite Gary Cooper, in the forth-
coming "The Fountainhead."

Climbing Paths to Stardom

Little Wandra Hendrix, who had been on her way up, progressed
rapidly at Paramount, where she co-starred with John Lund in
"Miss Tatlock's Millions." Darryl F. Zanuck, over at 20th-Fox,
thought so much of her that he borrowed the diminutive new lumi-
nary to play opposite Tyrone Power in "Prince of Foxes" in Italy.
Zanuck, on his own hook, took Jean Peters from an Ohio State
University campus to zoom to stardom in her first effort, "Captain
From Castile," also opposite Power. She went from this right into
"Deep Waters." Twentieth had perhaps the find of the year,
though, in Richard Widmark. He made the most sensational debut
as the bad man in "Kiss of Death" and showed that was no mere
flash in the pan by a succession of sock performances. Another
20th-Fox newcomer was Robert Arthur, who had been around
quite a while, but received his first chance at stardom in the
Technicolor outdoor drama, "Green Grass of Wyoming."

David O. Selznick, who knows how to bring forth new stars
as well as anyone, saw his discovery, Valli, bloom into a favorite
with the public. He also shares Betsy Drake's contract with RKO
Radio, and this young lady has made her bid for a top niche in
filmland's firmament by delivering in RKO's "Every Girl Should
Be Married" — her initial screen role.

Universal-International was another studio to go abroad for new
stars; bringing Marta Toren from Sweden, to put her in "Casbah"
and "Rogue's Regiment." On the male side of the ledger, U-I was
fortunate in having a handsomely rugged fellow named Howard
Duff, who moved over from radio into increasingly great popu-
larity in films. Still another new light at this lot was Helena Carter,
a New York stage beauty brought out by Douglas Fairbanks.

Among Metro-Goldwyn-Mayer's players elevated to star status
were Peter Lawford, Elizabeth Taylor, Angela Lansbury, Arlene
Dahl and Betty Garrett. A little girl who had been on her way
up for some time, Jane Powell, really made it this past year.

Certainly one of the biggest and fastest ascensions to the star
{Continued on Page 108)

56

LEADERS of the MOTION PICTURE INDUSTRY

Now In Production
"FLAMINGO ROAD"

Starring

JOAN CRAWFORD — SYDNEY GREENSTREET
ZACHARY SCOTT

Introducing

DAVID BRIAN

To Be Released:

"MY DREAM IS YOURS"

(TECHNICOLOR)
Starring

JACK CARSON DORIS DAY

LEE BOWMAN EVE ARDEN

In Preparation:
•

"SCANDALOUS BEHAVIOR" - "SERENADE"
"LA OTRA" - "NO COMMON CLAY"
"SHADOW OF FEAR"

DORIS DAY JAMES MITCHELL FRED CLARK DAVID BRIAN

Under Contract to

MICHAEL CURTIZ PRODUCTIONS

MICHAEL CURTIZ • PRODUCER . DIRECTOR

Section of SHOWMEN'S TRADE REVIEW

57

ROY DEL RUTH

Producer-Director

"THE BABE RUTH STORY

BOXOFFICE BLUE RIBBON AWARD WINNER
MOTION PICTURE HERALD BOXOFFICE CHAMPION

Now in Preparation

"RED LIGHT

ALLIED ARTISTS RELEASE

58

LEADERS of the MOTION PICTURE INDUSTRY

The stars selected as Leaders in this annual stock-taking by
Showmen's Trade Review may be truly said to achieve the
honors wholly on their own merits. This is so because the
selections are entirely by a write-in vote by the exhibitors who
play the pictures and make their choices in accordance with
the records of attendance at their own theatres.

While the exhibitors make it quite plain that experience
definitely proves a star cannot, by sheer magnetism and
glamor, rise to the heights of box-office popularity without
the aid of a good vehicle, the indisputable fact remains that
acting ability plus personality, or glamor, is an asset of proved
value to the exhibitor as well as to the producer, whose pic-
ture is improved by the star's artistic contribution, and to the
distributor who asks — and gets — higher rentals for films whose
casts include the recognized "box-office names."

The actors and actresses whose names appear as Leaders
and nominees for Leaders may well be proud of the distinction
they achieve in gaining recognition for their demonstrated
ability to attract the public to theatres playing pictures in
which they appeared.

/fctieddei:

BETTY GRABLE
UNA TURNER
RITA HAYWORTH
JUDY GARLAND
BARBARA STANWYCK

BING CROSBY
GARY COOPER
CARY GRANT
JOHN WAYNE
SPENCER TRACY

LEADING
ACTORS
19 4 8

Ring Crosby

1947-1948 Release*

The Road to Rio Paramount

The Emperor Waltz Paramount

Forthcoming Releases

A Connecticut Yankee Paramount

Top O* The Morning Paramount

John Wayne

1947-1948 Releases

Tycoon
Fort Apache
Red River

Forlheomtng Releases
Three Godfathers
Wake of the Red Witch
She Wore A Yellow Rihbon

RKO Radio
RKO Radio

United Artiste

MGM
Republic
RKO Radio

LEADING
ACTRESSES
19 4 8

LEADING
ACTORS
19 4 8

Spencer Tracy

1947-1948 Releases

Cass Timberlane
State of the Union

Forthcoming Release
Edward, My Son

MGM
MGM

■

Barbara Stanwyck

1947-1948 Release

Current Release
Sorry, Wrong Number Hal Wallis-Paramount

Forthcoming Release
The Lady Gambles Universal-International

(iene lain

mm.

Jimmy Hakcly

Johnny Mack Brown

1. Richard Widmarh

2. Jane Powell
3. Montgomery Cliff
4. Wanda Hendrix
5. Doris Day

6. Kirk Douglas

7. Louis Jour dan
8. Jean Peters

9. Valli
10. John Agar

Richard Widmark

I . Barry Fitzgerald

2. Etlmunei Gtventi

3. Niarg&rie Main

4. Walter SSrennan

5. Agnes M&orehead

Barry Fitzgerald

Edmund liwenn

Marjorie Main

*****

Analysis of Votes for Leading Stars

Leading Actresses-

-RANKING IN PREVIOUS YEARS-

Points

1947

1946

1945

1944

1943

1942

1941

1940

1939

Betty Grable

4224

1

3

3

1

1

1

5

Honorable
Mention

Lana Turner

3984

Honor
Group

Honor
Group

Honor
Group

Honor
Group

Honor
Group

8

Honor
Group

Rita Hayworth

2976

5

2

Honorable
Mention

6

Honor
Group

Honor
Group

Honor
Group

Judy Garland

2410

Honor
Group

Honor
Group

2

9

3

4

1

3

Honor
Group

Barbara Stanwyck

2348

4

Honor
Group

Honor
Group

Honor
Group

Honorable
Mention

Leading Actors

■RANKING IN PREVIOUS YEARS-

Bing Crosby

5256

1

'.: 1

2

1

5

Honor
Group

Honor
Group

Honor
Group

Honorable
Mention

Gary Cooper

4080

3

3

4

3

7

3

7

Honorable
Mention

Honor
Group

Cary Grant

3184

5

Honor
Group

Honor
Group

9

Honor
Group

Honorable
Mention

Honorable
Mention

Honorable
Mention

John Wayne

3060

Honor
Group

Honor
Group

Honor
Group

Honor
Group

Honorable
Mention

Honorable
Mention

Honorable
Mention

Spencer Tracy

2495

Honor
Group

Honor
Group

3

2

Honor
Group

8

3

2

3

-HONOR GROUP-

Ingrid Bergman
Esther Williams
Abbott & Costello
Gregory Peck
Clark Gable

Greer Garson
Alan Ladd
Humphrey Bogart
Jeanne Crain
Irene Dunne

Loretta Young
Red Skelton
June Allyson
Bob Hope
Claudette Colbert

Dorothy Lamour
James Stewart
Dennis Morgan
Myrna Loy
Randolph Scott

-HONORABLE MENTION-

Tyrone Power

Shirley Temple

Anne Baxter

Susan Hayward

Bette Davis

Van Heflin

George Raft

Gene Kelly

Dan Dailey

Larry Parks

Clifton Webb

Linda Darnell

Paulette Goddard

Katharine Hepburn

Joan Caulfield

Frank Sinatra

Yvonne De Carlo

Ginger Rogers

Ann Blyth

Laraine Day

Jane Wyman

Ray Milland

Lauren Bacall

Virginia Mayo

Ann Sheridan

Fredric March

John Garfield

Robert Young

Jennifer Jones

Joan Bennett

Dale Evans

Celeste Holm

Burt Lancaster

Evelyn Keyes

June Haver

Mark Stevens

Olivia De Havilland

Maureen O'Hara

Penny Singleton

Ann Sothem

Betty Hutton

Walter Pidgeon

Veronica Lake

Kathryn Grayson

Joan Crawford

Mickey Rooney

Jean Arthur

Donna Reed

Joan Fontaine

Fred Astaire

William Bendix

Maureen O'Sullivan

Danny Kaye

Wallace Beery

Ava Gardner

Ann Miller

Enrol Flynn

Elizabeth Taylor

Ronald Colman

Janice Paige

Cornel Wilde

Deanna Durbin

Lizabeth Scott

Judy Canova

Dana Andrews

Robert Mitchum

Jeanette MacDonald

Maria Montez

Fred MacMurray

Pat O'Brien

Charles Boyer

Jane Russell

Peter Lawiord

Dick Powell

Glenn Ford

76

LEADERS of the MOTION PICTURE INDUSTRY

"No Compromise with Quality"

FRANK

SELTZER

Productions

Releasing through
20th Century-Fox

"The Gay Intruders
"Let's Live Again"
"Jungle Patrol"

A Section of SHOWMEN'S TRADE REVIEW.

•

SAM BISCHOFF

EXECUTIVE PRODUCER

"INTRIGUE": in release

"PITFALL' : in release

"OUTPOST IN MOROCCO": for winter rel

ease

MRS. MIKE : for ivinter shooting schedule

All for U. A. release

n

*

LEADERS of the MOTION PICTURE INDUSTRY

LEO McCAREY

Producer-Director

"GOOD SAM"

A Rainbow Production
for

RKO Radio Release

la

hi

UR current production plans call
for six pictures a year for Columbia release.
In fulfilling that commitment, we want
to thank exhibitors every where for
their solid approval of this program
which provides a NEW Autry picture
of top quality EVERY TWO MONTHS.

GENE AUTRY Productions

Executive Producer ARMAN D SCHAEFER

Already in Release

GENE AUTRY and champion
THE STRAWBERRY ROAN

In Cinecofor * Directed by John English

GENE AUTRY and champion
THE LAST ROUNDUP

Directed by John English

Soon to be Released

GENE AUTRY* BARBARA BRITTON

with CHAMPION

"LOADED PISTOLS"

Directed by John English

GENE AUTRY and champion
THE BIG SOMBRERO'

In Cineco/or • Directed by Frank McDonald

GENE AUTRY and champion
RIDERS OF THE WHISTLING PINES

Directed by John English

•>•>

LEADING (IMPUGNS OF 1948

Current Distributor Showmanship Techniques for Pre-Selling the Films
Revealed in Case Histories of Campaigns the Ad-Men Pick as 'Bests'

While advertising and other promotional campaigns in 1948 still
lagged below the pace set during the war years a steady, if slow,
rise in such activity was noticeable, especially toward the end of
the year. True, budgets still remained low on run-of-the-mill
product and there were perhaps fewer large campaigns than before
the Hollywood "recession." However, distributors and exhibitors
alike showed signs of emerging from the lower depths and deciding
that you can't sell pictures without promoting them.

Despite a situation that was improving at only a slow pace there
WERE some big campaigns, and we should like to tell you about
all of them. Such an enterprise, however, could not be compressed
into a whole book, so we have hit on the idea of inducing the
various companies to choose their own favorite campaigns. This
involves such matters as size, quality, and just liking the picture
on all counts.

As was the case last year, the big promotion money went to the
big pictures. This is hardly an astounding statement, but it points
up the fact that, with big film promotion expenditure virtually
as high as ever, it follows that the smaller "A"s and "B"s received
less attention than proved healthy for them. A certain segment
of pictures that fell just short of the "big" class, but might have
been made mighty good box-office fare, failed to pick up the avail-
able cash because national — and sometimes local — campaigns were
neglected.

The distributors faced a difficult situation with their curtailed
budgets. Should they try to spread the money fairly evenly over
the whole production output or should they keep up to snuff pro-
motionally on their biggest pictures? They did what you and I
would do — kept the biggest pictures up to the usual presentation
standards.

It is, in fact, a significant point that during a season in which
penny-pinching has been the rule, some of the big pictures received
campaigns that probably have never been surpassed. Perhaps the
old adage applies: "Them as has, gits." At any rate, the advertis-
ing, publicity and exploitation this year have taken on more of a
national flavor than ever before. Large premieres in all cases now
receive country-wide coverage. The local angle on big pictures
has become a national angle.

Here are the campaigns chosen by the companies themselves:

The Babe Ruth Story (Allied Artists )

Roy Del Ruth's "The Babe Ruth Story" received the strongest
advertising, publicity and exploitation campaign of any picture
released in 1948 by Allied Artists, according to Louis S. Lifton,
advertising and publicity director.

Keynote of the campaign that reached more than 120,000,000
people in the United States and Canada was the fact that a con-
tinuous barrage of stories, via newspapers, radio and magazines
reached the public from the day the picture entered production
until its release in key situations.

The day before cameras started rolling, a dinner party was held
on a studio sound stage. Nationwide coverage, via press, radio and

magazines resulted from this event, which was attended by baseball
greats such as Lou Boudreau, Bobby Feller, Don Black, Tris Speaker
and A. B. "Happy" Chandler, baseball commissioner. Team mem-
bers of the Pittsburgh Pirates, Cleveland Indians, St. Louis Browns,
Chicago Cubs, New York Giants and Chicago White Sox (in town
for spring training) , and members of the cast headed by William
Bendix, Claire Trevor and Charles Bickford were there, as well
as former teammates of Babe Ruth, including Ping Bodie, Bob
Meusel and Mark Koenig.

There was box-office
magic in the name Babe
Ruth. Allied Artists
saw to it that this po-
tent selling factor re-
ceived spotlight prom-
inence in advertising for
'The Babe Ruth Story.'

THE PICTURE THAT
ALL AMERICA
WANTS TO SEE!

feimlousfy exciiinfj!
His times... «*«^^ America's greatest era!
His trinmphsj^while miliums 'cheered!
: His heartbreak (ME sHtold for the first time!

BENDiX IVOR BICKFORD

Throughout production all available avenues of publicity were
tapped with special attention to the nation's sports pages. High-
lighting this phase was the bringing to Hollywood of Babe Ruth
himself to serve as technical advisor on the picture. Numerous
interviews and radio appearances were set at his convenience during
his visit to Hollywood.

An advertising appropriation of $250,000 was set, aimed to
reach readers ranging from the age of 10 upward. Full-page ads
ran in all important national and fan magazines, comic and sports
books, and trade papers. Highlighting the exploitation campaign
was the $4,000,000 spent by national advertisers in tieups pub-
licizing the picture.

Among these national advertisers were Chesterfield, Royal Crown
Cola, Tootsie Roll, Benrus Watches, General Electric, Cracker Jack,
Popsicle, Ford Motor Car Company, Quaker Oats, Cigar Institute,
Lux, Big Yank, A. G. Spalding, Hillerich & Bradsby, Personna
Blades, Jantzen, White Tower Restaurants, Owens-Illinois Glass
Company, Wheatland Tube Co., Liquenet and Palomina Sports
Shirts.

The world premiere of "The Babe Ruth Story" was launched at
the Astor Theatre, New York, on July 26, with proceeds going
to the Babe Ruth Foundation. Notables from stage, screen and

K Section of SHOWMEN'S TRADE REVIEW

8!

radio attended, as well as civic leaders. It marked the last public
appearance of Ruth, who was given an ovation by the thousands
who crowded Times Square. The entire opening was covered by
television as well as radio, bringing the premiere to additional
millions.

Tap Roots ( U niversal-l ntemationttl )

Universal-International likes best its campaign on "Tap Roots,"
the Walter Wanger Technicolor spectacle. The picture was ready
for showing a little before the Democratic convention opened in
Philadelphia, so what could be neater than a world premiere in
Philadelphia during the convention? Once this was decided upon
the Boys went to work at double speed.

Since this was a regional premiere there were also showings
booked into Harrisburg, Reading, Atlantic City, Ocean City, Allen-
town, Bethlehem, Lancaster and Wilmington. The Goldman The-
atre in Philly was the center of operations. It must be remembered
that, although the premiere was regional around Philadelphia,
the coverage of the event was national, using such mediums as
newspapers, radio, newsreels, television and ballyhoo, to say nothing
of the regular national magazine advertising.

Spectacle, the title of a
best-seller novel, action
and romance and a not-
able cast, were most suc-
cessfully blended in the
advertising and exploi-
tation material pre-
pared by Universal-In-
ternational for 'Tap
Roots' in a campaign
that ranks high up
among the toppers of
the season.

The campaign began several weeks before the premiere and was
climaxed by the personal appearance of Van Heflin, Boris Karloff,
Julie London and Richard Long (all in the film) at the Goldman,
and in Harrisburg and Reading. In addition to making 20 radio
appearances, Heflin also spoke at the convention, all of which
blanketed the country.

Both the ABC and NBC networks saluted the premiere shortly
before the big day.

U-I set up special "Tap Roots" headquarters at the Ritz Carlton
Hotel two weeks before opening. Some of their accomplishments
follow. Four models played an important part by touring the streets
and distributing badges which read! "I am a delegate to the world
premiere of 'Tap Roots'." Senator Francis J. Meyers of Pennsyl-
vania was photographed with the models, news coverage of this
event going from coast to coast. The same models gave away 15,000
bags of Charms, carrying out part of a national tieup with the
candy company.

The Lane Bryant department store and Gimbel's department store
both cooperated with window displays and newspaper advertising.
The Central News Company bannered all its trucks and distributed
3000 posters on the James Street novel and the premiere to its
dealers. The Philadelphia Hairdressers Association distributed 15,000
posters featuring Susan Hayward, with Snellenburg's Department

Store and several others cooperating on this promotion. Other
details included 15,000 book marks for libraries, a "Tap Roots"
sundae by the SunRay drug store chain, and a tieup with Bud West-
more cosmetics.

U-I itself backed the campaign with full-page ads in the Philadel-
phia papers.

The ad styling was governed chiefly by two angles — the spectacle
and the love interest. In all sizes the background generally con-
sisted of a battle scene, with some part of the Tap Roots tree show-
ing, and in the foreground Susan Hayward and Van Heflin in
various attitudes, usually romantic. In most cases it was straight
art work, although a few ads utilized carefully retouched photos.
A series of four 1 10-line teaser ads were also provided which pounded
on the love angle.

Among national exploitation tieups were Chase Comedies, Chester-
field cigarettes, General Electric radio, Lux soap, and a film edition
of the James Street novel.

The Snake Pit (20th Century-Fox)

In releasing Darryl F. Zanuck's presentation of "The Snake Pit,"
20th Century-Fox based the selling of the picture on a policy of
"handling on a roadshow scale in every respect except price."

The techniques of the advertising, publicity and exploitation on
the picture were carefully fitted into the over-all release pattern,
tying in with the play-off policy that allows for area saturation
following each opening. First engagements included the world pre-
miere at the Rivoli Theatre, New York, which started November 4,
and openings in Chicago on November 10, and in Los Angeles on
Christmas. A series of key city engagements are scheduled for the
first of the year, with the picture moving into complete release in
each area influenced by the first run playdate.

This individual handling has resulted in hand-tailored campaigns
for each opening, built on a long-range advance build-up in adver-
tising, publicity and exploitation. A most important phase of the
campaign is the carefully worked out schedule of special "opinion-
maker" screenings. These are inaugurated to provide a word-of-mouth
campaign. In New York nine separate screenings were held for
leaders from all fields, which resulted in high praise for the film.

Special advance exploitation units were being sent out at least
thirty days in advance of each key city opening to set up the adver-
tising campaign, plant publicity and contact officials and associa-
tions. These units were also assigned to subsidiary cities in and
around the key city dates.

The national publicity campaign, which has been in progress con-
tinuously since the completion of the picture, has been carefully
coordinated to appear at the time of the national release of the
picture. Among the outstanding "breaks" the picture has received ^
are a four-page spread in Parade, special publicity in Life, Look and
Woman's Home Companion. Acclaim for the picture has been
printed in Family Circle, Screenland, Movieland and Silver Screen.

National ads for the picture include full-page advertisements in
top circulation magazines, including Life, Look, Woman's Home
Companion and Cosmopolitan. The ads are timed to break around
the first of the year for the national release of the picture, with
maximum exploitation advantage being taken of them. In addition,
full-page, two-color ads were placed in the entire group of motion
picture and fan magazines, December issues.

The New York ad campaign, which served as the pattern for
key city cooperative campaigns, was a marked departure from
conventional motion picture advertising. The plan, based on com-
bination insertions of announcement ads along with varied teaser
ads, was designed to have ads in every metropolitan paper every day

82

LEADERS of the MOTION PICTU7.E !X3'JSTSY

PHILIP N. KRASNE

presents

ITER AMERICAN PRODUCTIONS

With a Program of 24 Cisco Kid Romantic Adventures
Starring DUNCAN "CISCO" RENALDO and LEO "PANCHO"
CARRILLO based on O. Henry's classical characterizations

Ready

"THE VALIANT HOMBRE"
"THE GAY AMIGO"

In Production

"THE DARING CABALLERO"
"THE BOLD BANDITO"

United Artists Release

With a Program of Thrilling Motion Pictures Produced and Directed
by GEORGE BREAKSTON and YORKE COPLEN in Other Lands

In Release By United Artists

"URUBU, THE VULTURE PEOPLE

Photographed in the Brazilian Jungle

Preparing

"OKAPI"

A Belgian Congo Film

"TAIL OF THE FOX"

A Japanese Film

PIOIMOWN STUDIO LOCATIONS

With a Completely Equipped Modern Studio and Stage, an Entire
Movie Town for Westerns, Fresh Locales, 120 Miles from Hollywood.

SAM WHITE, Vice-President
BEN WHITE, Treasurer

A Section of SHOWMEN'S TRADE REVIEW

JOHN M. STAHL

Director

c>

CENTURY-FOX

ARTHUR HORNBLOW, Ji

Metro-

LEADERS of the MOTION PICTURE INDUSTRY

for a period of two and a half weeks in advance of opening. In
addition, an exhaustive posting campaign covered more than 600
24-sheets in the metropolitan area.

The Mary Jane Ward novel, which was first printed in 1946, was
selected by the Book-of-the-Month Club, and had reprints in
Harper's Bazaar and Readers Digest. Mass distribution of the
book, which ties in with the picture, includes a special Signet Book
motion picture edition (300,000 first printing) of "The Snake Pit"
and the Grosset and Dunlap edition (250,000), which was also
timed to come out with the release of the picture.

Easter Parade (Metro-Goldwyn-Mayer)

The advertising, publicity and exploitation departments of
Metro-Goldwyn-Mayer, under the guidance of Howard Dietz, point
with particular pride to the campaign carried on for "Easter
Parade," especially in respect to the New York run at Loew's
State Theatre. The campaign penetrated the entire country to
the advantage of theatres in large and smaller cities.

The promotion, which covered the metropolitan newspapers,
papers throughout the country, national magazines, fan magazines
and radio, was further aided by the cooperation of Irving Berlin
and one of its stars, Ann Miller, who came to New York for news-
paper interviews and radio appearances. The fact that it was Berlin's
60th birthday and his 40th in show business gave added impetus
to the publicity campaign.

It was song, dance and
gaiety with a sparkling
and sprightly cast to add
verve and vivacity to
the proceedings , so
MGM ad experts played
up the elements ap-
pearing in thi adjoining
sample for the advertis-
ing on Irving Berlin's
'Easter Parade.'

One of the unusual features of the campaign was the Carnegie
Hall pop concert in New York which included the entire Irving
Berlin score for "Easter Parade."

All New York dailies carried features, Sunday breaks with art
layouts, and follow-up stories. Interviews with Berlin were also
carried by the Associated Press and the NANA syndicate. National
magazines using Berlin stories included Cosmopolitan, Newsweek,
Parade and the Saturday Re view of Literature. Among fan maga-
zines represented were Photoplay, Screenland, Screen Guide, Motion
Picture, Silver Screen, Movie Show, and Movie Story.

Mr. Berlin appeared on the following network radio programs:
Chesterfield Supper Club, Kay Kyser program, Radie Harris show,
Tex and Jinx, Prudential Family Hour, Betty Crocker program,
We the People, Hy Gardner show and Army Roll Call. He also
appeared on three television programs.

Miss Miller appeared on six radio programs and landed four
interviews in New York papers.

Judy Garland and Fred Astaire were not neglected either. Be-
sides the national magazines mentioned above coverage was also
obtained in Life, Look, Liberty, Parent's Magazine, Dance Magazine,
Seventeen, Time, Promenade, Holiday, McCalPs, Redbook, Woman's
Home Companion, and Harper's Bazaar.

The MGM ad department let out all the stops, offering exhibitors

41 different ad mats, which included every possible angle. The
general theme in most was an impression of Garland and Astaire
dancing, with other features of the picture alternating in impor-
tance— Ann Miller nearly always appearing with the two stars.

Straight exploitation leaned heavily on song tieups and records,
although contests were offered by the Fred Astaire Dance Studios
on a national basis, with exhibitor-worked local contests including
a Cover Girl Contest (tieup with local photographer), and a local
Identification contest tied up with merchants.

The Emperor W altz (Paramount)

Paramount gave "The Emperor Waltz" the kind of national pub-
licity-advertising-exploitation campaign the lavish Technicolor pro-
duction demanded. Starting from the day the Bing Crosby-Joan
Fontaine starrer went before the cameras on location in Jasper
National Park the publicity barrage began and went right through
to the red-carpet premiere at the Paramount, Hollywood, and the
eastern premiere shortly afterward at Radio City Music Hall.

An outstanding feature of the publicity approach on the film was
the preparation of an abundance of color transparencies, many of
which were used by publications which had never or rarely used
color reproductions before. This flood of color publicity served to
accent the Technicolor values.

There were a greater number of national and fan magazines
cover breaks and spectacular inside spreads than on any Paramount
picture in recent memory; likewise, the syndicates and news services
came through handsomely. A trail was blazed by Anita Colby,
glamorous Paramount studio executive, who beat the advance drums
for the film in 42 key cities. In this extensive tour Miss Colby
laid the groundwork for campaigns to be executed by the field staff
and built up good will. Her contacts at local newspapers included
not only critics, but women's editors, society editors, radio editors,
et al — right down the line to the dog editors — to get a plug for
the two canines who figured so prominently in the plot of "Waltz."
She also made fashion tie-ups with the department stores and in
about half of the cities organized an Emperor Waltz Ball, working
through the Junior Leagues.

Another off-the-beaten-path publicity approach was made by
the home office through Professor Arnold J. Toynbee, the noted
historian, for whom the picture was screened at Princeton University.
Toynbee's sponsorship gained the attention of a new segment of
the public never before particularly devoted to the Crosby school
of comedy. Interesting column breaks resulted.

> W' lf's B"9//fs Bn/fiant!

CROSBY- FONTAINE

With Mr. Big of the
marquee attractions as
its star. Paramount con-
centrated on telling the
folks that they could see
Bing Crosby as well as
hear him croon love
songs to Joan Fontaine
in 'The Emperor Waltz.'

National magazines and newspaper advertising stressed the pro-
duction's scope, with particular emphasis on "It's Big, It's Bing, It's
Brilliant!" Twenty-one top magazines, reaching a circulation of
forty-five million — and a total readership equalling the entire popu-

A Section of SHOWMEN'S TRADE REVIEW

85

lacion of the country — ran for a period of four months, covering
.May to August, and added up to one of Paramount's biggest-
coverage magazine campaigns in years. A highlight of both mag
and daily ads was one that stressed the seven Academy Award
winners whose combined talents went into the making of this
\notion picture.

Concentration on -exploitation brought forth a large number of
tie-ups; among them Decca records, Dorothy Gray perfumes, Cana-
dian National Railways, touring display of original clothes, and
many others. One effective stunt was tied in with big dances run
in city parks through the country by Pepsi-Cola. The winners of
an Emperor Waltz contest were presented with the Bing Crosby
Cup. Stunt was advertised by municipal authorities in buses and
trolleys and over city-owned radio stations. Another stunt, called
"Mutt Marathons," invited youngsters to enter their pets in a
dance contest. If their dogs could "dance" (or could display antics
of some sort) the kids were given a record player and an album of
records from the picture. A school tieup resulted from Motion
Picture Association's study charts. Contest was staged for history
and music classes to write essays on the background of either the
Franz Joseph era or the music of the same period.

Reef River (United Artists)

In considering the campaign by United Artists on "Red River"
the reader comes smack up against a single slogan that may be said
to have played almost the chief role in putting over this super-
western. All paper and ad copy prepared by UA cohorts was
blanketed by this simple, but highly effective lead-in: "In 2 5 Years
— Only Three! 'Covered Wagon,' 'Cimarron,' and now — Howard
Hawks' Great Production, 'Red River'."

This blurb had the definite effect of placing the picture in the
"big" class, so far as the public mind was concerned. With such
an end in view the advertising and publicity department must
needs live up to it. The picture proved itself to be in that class;
would it get the accompanying promotion?

IN 25 YEARS

filYlil!

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%D RIVER P

'In 25 Years, Only
Three' was the theme of
action-packed advertis-
ing designed— and used
most effectively — by
United Artists in the
campaign for 'Red Riv-
er.' The idea was to as-
sociate it with its two
western - epic predeces-
sors, 'Covered Wagon'
and 'Cimarron.'

The answer was that UA's ad-publicity corps went to town —
a lot of towns, in fact. "Red River" received a four-state premiere
launching — day-and-date — in Texas, Oklahoma, Kansas, and Mis-
souri. The four Governors and thousands of celebrities attended the
festivities in the more than 300 theatres participating, the Governors
proclaiming Red River Week in honor of the cattle industry and
in memory of the first cattle drive over the famed Chisholm Trail.

This multiple opening enjoyed more than average national pub-

licity coverage, so that when the film opened at key city spots like
New York and Chicago the groundwork had already been well
laid. Still running pre-eminently through all ad copy was the
slogan. It has paid off in all situations, key city and local.

Because of the historic nature of the story, UA gave special
attention to the younger generation. A 13 5,000 mailing of the
MPA's study guide on "Red River" reached schools, libraries, Boy
Scout Troops and church and study groups, while school officials
received a letter of recommendation from Dr. Willard E. Givens,
Executive Director of the National Education Association.

National advertising, both newspaper and magazines, covered
all leading publications. Tieups were made with Travel Bureau
Co-ops, Bantam Books, Winchester Rifles, gas dealers, western
regalia outfits, meat associations, department store associations, and
Chambers of Commerce.

UP, Wide World, King Features, Bell Syndicate and NANA re-
leased stories on newcomer Montgomery Clift, while the top maga-
zines— including Life, Look, Collier's, Liberty, Cosmopolitan, Time,
Coronet and so on — all came through with very favorable reviews.

Altogether, a series of full-page ads did a pre-selling job on 275
million magazine readers. For the exhibitor in his local situation the
press book offered 27 ads in all sizes. The art work generally fea-
tured an impression of spectacle in the background, with the now-
familiar slogan and the title "Red River" grabbing off the big type
space.

Canon City (Eagle Lion)

Eagle-Lion, under the leadership of Max Youngstein, points with
pride to its campaign on a semi-documentary film, "Canon City."
This true story had to do with the prison break by twelve convicts
at the Colorado State Penitentiary in Canon City, Colo, on De-
cember 30, 1947. The fact that the event was still fresh in the
minds of the nation as news had a good deal to do with the success
of the exploitation activities.

Youngstein and his associates, Jerry Pickman, his assistant, and
Milton Overman, Kansas City exploiteer who handled the U. S.
west of the Mississippi, took full advantage of the situation. They
planned, and got, a nationwide coverage.

The world premiere took place in Canon City itself on July 2,
and on July 6 the picture had a 150-theatre opening in six states
of the Rocky Mountain area. But months before this the advertising
and publicity had blanketed the entire country. The same kind of
intensive publicity also continued long after the initial bookings.

The four chief outlets for national publicity — national magazines,
columns, fan magazines, and syndicates — went whole hog in the
matter of using the "Canon City" press material. Space breaks
were realized in such magazines as Look, Parade, American Weekly,
True Experience and True Detective. Among columnists using
material were Walter Winchell, Leonard Lyons, Earl Wilson, Dor-
othy Kilgallen, Danton Walker, and Frank Farrell, besides the regu-
lar film colony reporters like Louella Parsons and Hedda Hopper.
The Associated Press and United Press both came through hand-
somely.

The magazine advertising campaign called for more than fifty
insertions, reaching a public of 40 million, the heavy end of the
linage being directed to detective story publications.

Two nation-wide radio programs also reached an immense audi-
ence. Mrs-. Lonnie Higgins and Mrs. Lawrence Oliver, who caused
the capture of two of the real criminals, were interviewed on We
the People, and Nancy Craig, ABC woman commentator, did three
broadcasts in which she interviewed various persons who took part
in Canon City's private earthquake.

Of course, the premiere at Canon City received country-wide

86

LEADERS of the MOTION PICTURE INDUSTRY

g4 JSew Company id born

EQUITY PICTURES, inc

HARRY H, THOMAS, pres.

Now Completed:

"AN OLD FASHIONED GIRL"

Arthur Dreifuss and Joseph Levinson, co-producers
Arthur Dreifuss, director
An Equity-Vinson Production

"ENCHANTED VALLEY"

in Cinecolor

Jack Schwarz, exec. prod.
Robert E. Tansey, director

II

PAROLE, INC.

Constantin David, exec. prod.
Alfred Zeisler, director
An Orbit Production

"SHED NO TEARS

Robert Frost, exec. prod.
Jean Yarbrough, director
A Bob Frost Production

//

HEADING FOR HEAVEN

Jack Schwarz, exec. prod.
Lou Collins, director

RIDE RYDER RIDE

First of the "Red Ryder" series

in Cinecolor

By arrangement with Steve Slesinger
Jerry Thomas, exec. prod.
Lou Collins, director

II

ROLL, THUNDER, ROLL

Second of the "Red Ryder" series

in Cinecolor

By arrangement with Steve Slesinger
Jerry Thomas, exec. prod.
Lou Collins, director

II

III

SHAMROCK HILL

//

Arthur Dreifuss and Joseph Levinson, co-producers
Arthur Dreifuss, director
An Equity-Vinson Production

Preparing*:
"ALIMONY"

An Orbit Production

"RED RYDER SERIES"

Two More Scheduled
starring Jim Bannon

1

JACK SCHWARZ. vice pres.

a gay Musical

starring Gloria Jean with
Jimmy Lydon
Frances Rafferty
Irene Ryan

Mary Eleanor Donahue
Rosemary La Planche

starring Alan Curtis
Anne Cwynne
Charles Grapewin

starring Michael O'Shea
Turhan Bey
Evelyn Ankers

starring Wallace Ford

with June Vincent

starring Stu Erwin

Glenda Farrel

starring Jim Bannon

starring Jim Bannon

starring Peggy Ryan

with Ray MacDonald

and introducing Patsy Bolton

"BRONCO BUSTER"

Series of eight westerns

TWO UNTITLED MUSICALS

one starring Gloria Jean
one starring Peggy Ryan
Both Equity-Vinson Productions

Released Through Eagle-Lion Exchanges

HJatch Cquity Qtow

yy

A Section of SHOWMEN'S TRADE REVIEW

fi7

Arthur Freed

Producer

_ Metro -

WALTER MIRISCH

Producer

"BOMBA THE JUNGLE BOY"

Starring

JOHNNY SHEFFIELD and PEGGY ANN GARNER

MONOGRAM

31

LEADERS of the MOTION PICTURE INDUSTRY

publicity, with Warden Best of the penitentiary — who plays himself
in the picture — as guest of honor, and many luminaries, including
Gov. Lee Knous of Colorado, to lend luster to the occasion. The
New York engagement proved to be an exploitation highlight, with
a striking marquee, a cell and 9 "convicts" in the lobby, and a
tieup with the Picture of the Week in Life which showed the
actual capture of one convict.

Action and melodrama-
tic punch dominated
the advertising as well
as all exploitation and
publicity material pre-
pared by Eagle Lion for
campaigns on 'Canon
City,' one of the most
successfully exploited
pictures released during
the past season.

The ad campaign was governed by a recurring keynote, the still
of Scott Brady in action with a piece of pipe. This figure was re-
peated in every ad as the central attention-getter. Eagle-Lion made
up 26 different ads for its press book, besides a series of 13 special
teaser ads used in the New York campaign and later made available
to all situations.

BUI and Coo (Republic)

A promotional idea usually of secondary importance — the work-
ing up of contacts with organizations — received first consideration
from Republic in its campaign for Ken Murray's all-bird feature,
"Bill and Coo." This full-length novelty in Trucolor won a special
Academy Award and also a Special Merit Medal from Parents Mag-
azine. Because of the nature of the production Republic decided to
concentrate on youth, parent, school and club organizations, thereby
carrying out the picture's theme of novelty.

A special promotion manual was made available by Republic,
which included a list of organizations through whom theatres were
urged to obtain the widest possible coverage by means of bulletins,
house organs, mailing lists and clubroom displays. It also offered
exploitation slants on the music and record tieups — as well as many
promotion suggestions.

Organization promotion was instituted nationally through the
Home Office, which arranged special screenings for a long list of
youth and youth-serving organizations, many of which advised local
offices throughout the country to cooperate on individual theatre
engagements. Exhibitors throughout the country took advantage
of community promotion by holding similar local screenings for
Parent-Teacher groups and educational heads — including groups
particularly interested in visual education — civic leaders, women's
clubs, and such groups as the Boy Scouts, Girl Scouts, and Camp-
fire Girls. For example, the Lyric Theatre in Indianapolis held such
a screening and the direct result was the recommendation by the
visual education department of the Parent-Teachers Association that
the picture be favorably brought to the principals of 80 schools
in the greater Indianapolis area.

Similarly, in Oklahoma City, for the engagement at the Victoria

Theatre, comment cards from the audience at the special screening
were used in an attractive lobby display, and opinions were also
recorded and used effectively in radio spot announcements.

A special record album, which told the story of "Bill and Coo"
and highlighted its music, was promoted by Mercury Records, which
cooperated with exhibitors in furnishing albums for air placement.
Record placement throughout the country was very heavy, with
particular emphasis on children's programs, many of which con-
ducted contests for which albums and theatre passes were offered
as prizes. The albums were also played in theatre lobbies. Window
display coverage was extensive, with Mercury supplying dealers
with special display pieces which were augmented by stills. Many
theatres held screenings for record dealers and won special coop-
eration.

A national promotion was arranged with Hartz Mountain Prod-
ucts, sold through leading chain and department stores throughout
the country. Hartz provided dealers with a special display piece,
which exhibitors augmented with special stills for window and
department representation. Other national tieups included a Pryor
& Company Ceramic figure tieup.

The Special Medal of Merit awarded the film by Parents' Mag-
azine was utilized in theatre lobby blow-ups, as were special dis-
plays highlighting quotes by Bing Crosby, Bob Hope, Edgar Bergen
and Charlie McCarthy. Mention of the Parents' Magazine award
was made on broadcasts of the Parents' Forum, heard over 300
stations. This award was also helpful in connection with school,
library, museum and organization contacts.

Other exploitation slants which were successfully employed were
tieups with Safety Councils, some of which were geared to a "Don't
'Bill and Coo' While Driving" slogan. The use of "Bill and Coo"
stills in co-op ads was extensive, with such slogans as "Love Birds
Will Remember Our Fine Diamonds," "Leisure for you to 'Bill and
Coo'," in Launderette ads, "Your Pets Will 'Bill and Coo'," and
others.

Republic wisely planned
to let the picture sell
itself when 'Bill and
Coo' was given the
showmanship treatment.
Widely screened for var-
ious groups, the en-
dorsement type of copy
featured quotes from
statements by leading
screen stars.

Republic's pressbook offered a special teaser campaign of six ads,
three of which were "quote" ads and fifteen ads ranging from one
to four columns. Some of the ads included the Crosby, Hope and
Bergen quote, others highlighted the fabulous feats of the bird
circus in the picture.

Johnny Belinda (Warner Bros.)

Warner Bros.' drum beaters, under the direction of Advertising-
Publicity-Exploitation Director Mort Blumenstock, went to work
on the premise that "Johnny Belinda" was a picture to back as a
winner. The choice proved a wise one when the Jane Wyman-Lew
Ayres co-starring vehicle got its test at the theatres. And the
(Continued on Page 106)

A Section of SHOWMEN'S TRADE REVIEW

89

LEADING SHOWMANSHIP

(Continued from Page 24)

local newspaper. Result: an estimated 1,000 persons were turned
away.

No stars may come Andrew M. Sullivan, Jr.'s way, but the
Savannah, Ga., exhibitor deserves a few stars for his campaign on
Paramount's "Adventure Island" at the Georgia Theatre Co.'s
Lucas Theatre. Object of wide attention was a window next door
which he filled with stuffed animals, a cut-out standee and a back-
ground.^ palms. Then he tied-in with the army recruiting service
for a 40x60 display on a busy street corner advising beholders that
adventure, travel and education could be obtained by joining the
army, while for thrills they should see "Adventure Island." At a
football game Sullivan distributed arm bands, with tie-in copy, to
rooters of each team urging each to beat the other, and a newspaper
columnist praised him for the "neutral" advertising stunt which
plugged both teams. Something to remember for future football
tieups. For a street ballyhoo, Sullivan had an usher, dressed as
a rough seaman and wearing a false face, travel the streets with a
sign calling attention to the picture. Another ballyhoo seaman
carried binoculars, the copy on his card asserting that while he w.is
still looking for thrills, all he could find were in the picture.

Local Sources of Supply

Is there a museum of Indian relics near you? Don't let it go
begging when you play a picture in which the Indian angle can be
capitalized. We mention this for future reference. By way of
example, Arthur Turner, city manager for Western Amusement Co.
in Eugene, Ore., borrowed some relics from The Corral, a nearby
museum, which he displayed in the lobby to exploit the Indian angle
of Universal-International's "Ride, the Pink Horse." Remember,
lots of pictures have Indians in them, especially outdoor action
dramas.

Into the limelight of active showmen in 1948 came R. E. Agle,
who headquarters at the Appalachian Theatre in Boone, a small
college town in western North Carolina, as district manager for
the Statesville Theatre Co. Witness: For the second time he was
named chairman of the March of Dimes drive. When a telephone
directory for the small community was issued, he followed up on the
addition of new subscribers by listing their names and telephone
numbers on handbills which he distributed to homes and business
places. And then when he heard that the State Teacher's College
was holding S.P. (secret passion) Week, during which the girls
pay for everything, he placed a display on the campus inviting
the girls to pay their own way to a special matinee of Monogram's
"Jiggs and Maggie in Society," and bring in their S.P.'s free of
charge. These are but a few examples of Agle's activities, but they're
sufficient to influence the verdict: Guilty — of Smart Showmanship
in 1948.

Also guilty is Manager Morris Rosenthal of the Loew Poli in
New Haven, Conn. Of course, Rosenthal has been guilty for years,
since his campaigns are always well-rounded and all-inclusive. Take
that one he put over on Columbia's "To the Ends of the Earth."
To begin with, three high-powered tieups were made; one with the
6 5 outlets of the AR Grocery Stores, another with Allen's drug
stores, and the third with the Army and Air Forces Recruiting
Service. Contests highlighted these tieups, as well as giveaways,
store displays, distribution of heralds, etc. On top of these tieups
Rosenthal invited foreign girls — from "the ends of the earth" —
who had married GIs, to attend the opening-night performance
with their husbands, as guests of the management.

And now we come to a showman who believed too little attention
was spent in selling the smaller items on the program and set out to
do something about it. We refer to Reg Streeter, who was manager
of the Mission Theatre in Santa Barbara, Calif., when, with two
weak features and the firs^ chapter of a Columbia serial, "Brick
Bradford," he made a try at promoting patron interest in the chapter-
play. His main effort was directed to the juvenile trade to which
he issued membership cards in the Brick Bradford Club. A card
was punched each time the holder attended a chapter; admission to
the final episode was "on the house" to those who cards were
punched for the 14 preceding chapters. The local news agency ban-
nered its trucks and donated back issues of comic books for dis-
tribution to the kids. All of this was without charge to the theatre,
and it brought additional revenue.

What's In a Name? — Plenty!

While we're on the subject of the California theatreman we
recall that during the year he dipped into his imagination for a new
trick for MGM's "Cynthia" and hauled out the Cynthiaburger — a
new delight for the palates of Santa Barbarans. A local malt shop
cooperated in promoting the new delight: an open-face hamburger
sandwich to which was added a slice of tomato and extra nickel
charge.

Exhibitors had a lot of fun exploiting 20th-Fox's "Sitting
Pretty," and their exploitation paid off. In Seattle, for instance,
Manager Dan Redden of the Paramount hinged his campaign on
the town's baby-sitting company by having the concern send an
honorary membership in the organization to Clifton Webb, star of
the picture. Redden was so pleased with Webb's reply that he sent
it to the newspapers, which published it. The telegram was blown
up and placed in the lobby alongside the membership certificate.
The baby concern agreed to supply 50 free sitters for the opening
night of the picture. Public response was heavy, resulting in much
word-of-mouth publicity.

Also "sitting pretty" after his campaign was Manager Alton
Robbins of the Orpheum in Portland, Ore. He also made a tieup
with a local baby-sitting company under arrangements similar to
those of Redden. In return for the cooperation, the sitters were
guests of the theatre at a subsequent showing.

Theatre on the Receiving End

This has nothing to do with exploitation per se, but it's so close
to successful theatre operation and so unique in 1948 exhibition
history that it deserves a place in this annual report. It was a case
of community service in reverse and it happened in the small town
of Braham, Minn., where the townsfolk demonstrated its goodwill
toward Manager George Johnson and his wife, Frances, of the
Park Theatre, by staging a special show of its own at the theatre —
an "appreciation night" in reverse. A committee was formed and
tickets sold for the occasion, and the citizens marched to the the-
atre where they feted Mr. and Mrs. Johnson for their cooperation
in village activities. The manager and his wife were presented the
proceeds of the show, and coffee and cookies were served to those
in attendance.

Remember Reg Streeter, who believed in exploiting the smaller
items on the bill? Apparently in agreement with him was Thor
Hauschild who, as manager of the Piqua Theatre, Piqua, Ohio,
plugged two orchestra reels above the two features on the bill. All
juke boxes were tagged; special window cards were placed in all
"jump" spots, and announcements were affixed to bulletin boards
of senior and junior high schools. The manager of a skating rink
also gave a nightly announcement. Did Hauschild's short subject
(Continued on Page 93)

90

LEADERS of Hie MOTION PICTURE INDUSTRY

JOHN CHAMPION

and

BLAKE EDWARDS

Producers

"STAMPEDE"

starring

ROD CAMERON, GALE STORM, DON CASTLE
and JOHNNY MACK BROWN

PAUL SHORT

producer

"BAD BOY"

Starring

Lloyd Nolan

Jane Wyatt

James Gleason

Stanley Clements

Martha Vickers

and in his first starring role

AUDIE MURPHY

Produced with the cooperation of Variety Clubs, International

A Section of SHOWMEN'S TRADE REVIEW

LINDSLEY PARS

>0NS

f Villi

Producer

In Release

-

Completed

Robert Louis Stevenson's

TUNA CLIPPER

"KIDNAPPED"

O LvJJ. 1 11 HJ

Starring

RODDY McDOWALL

ffln

RODDY McDOWALL

JAN GRIPPO

Producer

"BOWERY BOYS" Series

Starring LEO GORCEY Current Release

with Huntz Hall "TROUBLE MAKERS"

92 LEADERS of the MOTION PICTURE INDUSTRY

HIDING SHOWMANSHIP

(Continued from Page 90)

exploitation pay off? Well, in spite of a heavy snow storm, business
was above normal.

Identification contests have always been potent attention-getters,
and Howard Busey of the Orpheum Theatre, Kansas City, must
have realized this when he tied-in with a local newspaper to offer
$100 to the citizen who could discover the identity of a young
woman who went around masquerading as "B.F.'s Daughter."
Stunt received liberal newspaper space, including front-page cover-
age, and after three days the mystery girl was identified. But not
until nearly every woman in town was asked if she was "B.F.'s
Daughter." P.S. An usherette was the mystery woman.

Quiz Man Takes to Highways

An innovation in show-selling was introduced in Minneapolis
in 1948 when the Minneapolis Amusement Co. sent a Movie Quiz
Man touring the streets to ask questions about the current attrac-
tions at the circuit's six loop theatres. Two questions were asked.
If the first (can you name the title of the picture?) was answered
correctly, two guest tickets were awarded. If the second (what
are the titles of the pictures playing at all six theatres?) was
answered correctly, $60 in cash was awarded. However, if not, then
no award was made until the proper answer was forthcoming, and
this went on from week to week, with the prize increasing by
$60 each week.

Although baby-sitting concerns were the principal contacts in
many "Sitting Pretty" campaigns, Manager Sol Sorkin of RKO
Keith's Flushing Theatre, Flushing, N. Y., took another slant in
his pre-selling activities by tieing-in with the community's Golden
Anniversary "clean up, paint up" week. Sorkin himself coordinated
the entire drive, essay contests were held, and "broom brigades"
were sent out to clean up the town. Slogan for the drive: "You'll
be 'Sitting Pretty' if you clean up, spruce up, paint up with the
North Shore." We need hardly point out that this is an excellent
example of an exhibitor being active in community affairs, and — at
the same time selling an attraction.

Application of the 'Personal Touch9

From time to time Showmen's Trade Review has urged show-
men to maintain contact with the public through that "personal"
touch. Moviegoers like to feel that the theatreman is interested in
providing them with the best in entertainment whenever he pos-
sibly can. If he'll be fair with them and let them know, through
his personal endorsement, about the best attractions, they'll forgive
him for the occasional inferior films. Manager Dick Peffley of the
Paramount Theatre, Fremont, Ohio, is an advocate of that "personal
touch" (which, by the way, is most important in the average
small town), and he utilized that approach in many of his 1948
campaigns. In connection with United Artists' "Carnegie Hall,"
he sent personal letters to members of the Fremont Concert Asso-
ciation. And because of his friendliness with local newspaper
editors, he received front-page publicity about the coming of 20th-
Fox's "Gentleman's Agreement" to his theatre. This can be con-
strued as the "personal approach," inasmuch as the moviegoers
felt that Peffley had an attraction of such importance that not
only was he, himself, interested in apprising them of it, but so also
were the newspapers.

That showmanship keeps up with the times was proved by

Hugh Siverd, manager of the Plaza Theatre, Kansas City. Everyone
knows about the high cost of meats. Well, Siverd tied-in with
Kroger's for a Beef Matinee at which butchers demonstrated how
a side of beef is carved into choice cuts. The cuts were passed out
to the audience, consisting almost wholly of "meat-hungry" house-
wives, who filled the theatre.

That cost of campaigning comes up again. If $10 seems too
much, then how about $1.25. That's what it cost Manager Milan
Steele of the Ritz Theatre, Pawnee, Okla., to buy 125 government
postal cards, upon which he inscribed this message: "Dear Sir: Your
wife is expecting (type this in capitals and in red) you to take her
to the Ritz Theatre (date) to see (Universal-International's) 'The
Secret Beyond the Door', etc." Milan sent 'em to 125 prospective
patrons (husbands, of course), and results were well worth the small
expenditure.

Inspired by an idea said to have originated on the coast, District
Manager Nick Schermerhorn and Circuit Engineer Rocco Dilione
of the Walter Reade Theatres in Asbury Park, N. J., introduced
24-sheet trailers in their eastern territory. This involved the con-
struction of a tent-like trailer attached to a truck, with the display
space on each side capable of handling one 24-sheet or two six-sheets.
At an expenditure of a few hundred dollars, the trailer was made
to last as a week-in, week-out, year-in, year-out street ballyhoo.

Puts Circus to Work for Theatre

There's an old saying that you .can't get blood from a turnip.
Applied to exploitation, this means that if you do get something
from nothing, you have to do a lot of tussling. Out in Elkhart,
Indiana, Manager Les Clark of the Bucklen Theatre was getting
ready to play Paramount's "Caged Fury." The angle was obvious,
but how was Clark going to get a circus to exploit his picture? He
happened to remember that there is an organization called The
Circus Fans of America, whose members, circus bugs from child-
hood, keep in the atmosphere by meeting together and making
models of circus layouts. Clark found a member in Elkhart, bor-
rowed a miniature display from him and exhibited it in the main
window of the local Singer Sewing Machine Co. branch, together
with a large sign and stills on "Caged Fury." Knowing how to find
people paid off for Clark, and made it unnecessary for him to tussle
to try to create something from nothing.

Here's a hot one for 1948, and it took only a two-reel subject to
inspire it. But then, that two-reel subject had to be above the
ordinary, which MGM's "Going to Blazes" certainly was. This,
too, happened in Indiana — Muncie, to be exact — and embraced a tiein
with the local Fire Department by Vic Sicilia, city manager for
Y & W Theatres. The Fire Department acted like it was going to
a fire. The highlight was a demonstration of fire-fighting methods
and equipment, with several thousand persons jamming the front
of the Rivoli Theatre to see the goings-on. There was also a display
of equipment in the theatre lobby, and a pumper dating back to
1870 stood in front. Besides all this, active fire-fighting equipment
carried banners advertising the picture. Few short subjects were
so well exploited in 1948.

Finds Way Around Ordinance

To make city authorities say "yes" when they intend to say "no"
is a feat attributed to Robert A. Hynes, manager of the Missouri
Theatre, St. Joseph, Mo. It seems there is a city ordinance pro-
hibiting posting on street and traffic-light poles. Hynes, however,
wanted to place cards on them advertising MGM's "A Date With
Judy." He made officials say "yes" when they intended to say "no"
(Continued on Page 94)

A Section of SHOWMEN'S TRADE REVIEW

93

JACK J. GROSS

ucer

R K O
RADIO

PICTURES

John H. Auer

Producer- Director

REPUBLIC
PICTURES

Completed:
"I, Jane Doe"
"Angel on the Amazon"

Preparing:

"Don Careless"
"Faces in the Sun"

("Bayou")
"Crosswinds"
"Honolulu Holiday'

LEADING SHOWMANSHIP

{Continued from Page 93)

by hooking up the film's title with a safety warning: "Make a
Date With Judy, But Don't Make a Date With Death — Drive
Carefully, Walk Safely."

What we'd class as an astute bit of showmanship occurred in
Cumberland, Md., in connection with Allied Artists' "The Babe
Ruth Story." Darnell Theatres District Manager Harry D. Stearn
and Manager Ray Light of the Maryland Theatre made practically
their entire campaign hinge on a memorial service for Babe Ruth,
who had died not long before playdate. Appearing on the program
were Robert "Lefty" Grove, famous left-hand pitcher for the Phil-
adelphia Athletics and the Boston Red Sox; two local all-star
baseball teams and a locally prominent Catholic priest. The memorial
service was well publicized in the newspapers.

Show-Selling Via Service

Here's an advertising gadget that would be applicable to almost
any situation. Created by Nyman Kessler, who supervises the Odeon,
Roosevelt and Renaissance in New York's Harlem district, it was
a telephone index covering all the important merchants in that
particular neighborhood. Here was a convenience for patrons
who didn't like to thumb through the entire telephone directory to
get the number of a local store. Merchants took space in the book
(which paid for its publication) and the theatres were advertised
on the front cover. Since the index was something that would stay
around the house indefinitely, the theatres benefited through the
continued advertising.

Since its release in September, 1946, Columbia's "The Jolson
Story" has had so many return dates that most people regarded it
as a perennial. But all good things must come to an end, and so
it fell to Mike Piccirillo of the Center Theatre, Hartford, Conn.,
to tell his patrons that the film, then to play his house, was on its
last booking rounds and would be withdrawn from the market after
its present round. This "last chance" angle, especially since it in-
volved a picture the customers had begun to believe they could
see again and again, prodded the lovers of the picture and the wait-
till-the-last-minute moviegoers into action.

Making the Most of Tie tips

As was to be expected, exhibitors had a field day with Columbia's
"Fuller Brush Man," and swell campaigns are still coming in on
what might well be termed the "exploitation film" of 1948. One
stunt which comes to our mind was pulled by Sonny Shepherd and
Ed May down in Miami, Fla., when they hired two local models,
dressed in bathing suits covered with Fuller brushes, to parade
through the downtown streets. Neither girl carried any advertising
matter, but nearly everyone they passed was heard to remark about
the Fuller brushes and the picture.

What did these campaigns, and others similar to them, portend
for 1949 and the years to follow? Some could predict, some could
speculate, but no one knew the answer for sure. For, with the
increase and development of outside attractions to compete with
the box-office, showmen's ingenuity would be taxed more than
ever in the job of keeping 'em coming. But of one thing the
industry could be sure: exhibitors were swinging back to old-time
showmanship in 1948, and the momentum was strong enough to
indicate that, come hell or high water, they would do all in their
power to complete that swing and bring to fruition the high stand-
ards of showmanship which had prevailed before World War II.

94

LEADERS of the MOTION PICTURE INDUSTRY

By Joch MacGreyor

The British film industry will be pleased to see the end of 1948 —
a frustrating twelve-month for producer, renter and exhibitor alike.

Politics have played too great a part for healthy development.
The ad valorem duty, unrealistic quota and rising costs have made
planning nearly impossible.

Put on as a panic move without consultation with the trade, or
consideration of the consequences, the duty has had disastrous
results and helped nobody. It retarded the development of the U. S.
market for British films.

The producer found himself faced with the conflicting tasks of
cutting expenses and stepping up output to meet the requirements
of the home market. Some top-budget offerings were too far ad-
vanced for economies to be effected.

Several major American renters started the year without product.
Others were rationing releases; some actually still had new pictures
when the duty was lifted in June.
Producers Ash For and Get Quota

The bell ringing at the end of the duty was short lived and the
argument whether Johnston or Wilson had won was settled con-
clusively by the terms of the new quota act. All sides of the in-
dustry had been asked for their suggestions, but the producers'
plan formed the basis of the bill. For the first time, it was evident
that Board of Trade President Harold Wilson was showing this
body preference at the exhibitors' expense.

The producers plugged for 50 per cent and promised to provide
the films. The government leaped at the chance of saving dollars
on films and exhibitors found themselves forced to show 45 per cent
British while Rank volunteered to present 60-65 per cent. Only
in highly competitive areas do independents get concessions.

Showmen were worried. Box-office receipts had fallen and now

they feared quantity would replace quality. They resented the pro-
ducers telling them how to run their halls and being compelled to
book arty pictures which their patrons disliked.

Veteran exhibitors who have studied their customers for years,
thereby building a solid business, did not see why they should help
producers who were more interested in personal prestige than in
mass entertainment. They need no law to book Herbert Wilcox's
pictures but no quota act can mike patrons sample "Vice Versa."

Rentals Become Bone of Contention

Closely aligned with quota is the problem of rentals. For months,
Rank's terms have been disputed. A very generous settlement was
all but signed. At the last minute, however, pressure was brought
on him and the problem handed to the producers' association.

Rank's plan was far-sighted. His terms would have attracted
exhibitors to play more than they need, thereby popularizing the
product and stars. Already on his circuit, his own offerings take
more money than any other.

All this has put circuit dates at a premium. On the Rank group,
they are hard to get. Co-billing was the best the majority could
anticipate and prompted MPAA's Eric Johnston's "All American"
decree which is not a complete success since all renters are not
bound.

Associated British Cinemas are pretty well dominated by Warners
and MGM who share the dates not required for quota. In conse-
quence, several renters are concentrating on secondary circuit
houses and leading independents for an outlet rather than hold back
product pending possible circuit deals in 1949.

Rank is further tending to streamline his circuits with his top
efforts going to both Gaumont and Odeon cinemas where they are
not in direct competition. This further boosts his product's take.

A proposed government scheme to divide the three circuits into

Sir Ralph Richardson and Michele
Morgan co-star in 'The Fallen Idol,'
which is to be distributed in the U. S.
under the title, 'The Eyewitness.'

Fredric March plays the name role in
'Christopher Columbus,' the Sydney
Box production in Technicolor for J.
Arthur Rank's Gainsborough Pictures.

Valerie Hobson and James Donald are
the stars of Constellation's 'The Small
Voice,' Anthony Havelock- Allan's first
independent production.

A Section of SHOWMEN'S TRADE REVIEW

95

Future presentations
from the
J. Arthur RanH
Organisation

The sincere praise of American film criticism for recent British film
showings in the U.S., is a source of great pride to our motion
picture business.

The J. Arthur Rank Organisation is confident that the new
productions announced on the opposite page, and soon to be seen
by American audiences, will more than maintain the standards
already set.

THE J. ARTHUR RANK ORGANISATION

UNIVERSAL — INTERNATIONAL

HAMLET

Laurence Olivier produces, directs, stars in first
picture since " Henry V," with Jean Simmons,
Eileen Herlie, Basil Sydney, Felix Aylmer,
Esmond Knight, Harcourt Williams.
Production Supervisor : Phil C. Samuel
Assistant Producer : Anthony Bushell
Associate Producer : Reginald Beck

THE BLUE LAGOON In Technicolor
Jean Simmons, Donald Houston, Noel Purcell.
Co-producers : Frank Launder and Sidney
Gilliat

Director : Frank Launder

DULCIMER STREET

Richard Attenborough, Fay Compton, Alastair
Sim, Andrew Crawford, Susan Shaw.
Co-producers : Sidney Gilliat and Frank

Launder
Director : Sidney Gilliat

THE PASSIONATE FRIENDS

Ann Todd, Trevor Howard, Claude Rains.
Director : David Lean

ONE NIGHT WITH YOU

Starring Nino Martini, Patricia Roc, Bonar
Colleano.

Producer : Josef Somlo
Director : Terence Young

GOOD TIME GIRL

Jean Kent, Dennis Price, Flora Robson, Griffith
Jones, Herbert Lorn.
Director : David MacDonald
Screenplay by Muriel and Sydney Box and Ted
Willis

WOMAN HATER

Stewart Granger, Edwige Feuillere, Ronald
Squire, Jeanne de Casalis.
Producer : William Sistrom
Director : Terence Young

CHRISTOPHER COLUMBUS

In Technicolor

Fredric March, Florence Eldridge, Linden
Travers, Francis L. Sullivan.
Executive Producer: Sydncv Box
Director : David MacDonald
Producer : Frank Bundy

EAGLE

BLANCHE FURY

— LION

In Technicolor

Starring Stewart Granger, Valerie Hobson.
Producer : Anthony Havelock-AUan
Director : Marc Allegret

OLIVER TWIST

Made by the same team who gave you " Great
Expectations," " Brief Encounter," " This Happy
Breed."

With Robert Newton, Kay Walsh, Alec Guinness,
Francis L. Sullivan, Henry Stephenson, Josephine
Stuart.

Introducing John Howard Davies.

In Technicolor

THE RED SHOES

Written, directed and produced by Michael
Powell and Emeric Pressburger, with Anton
Walbrook, Moira Shearer, Leonidc Massine,
Marius Goring, Esmond Knight, Albert Basscr-
man.

ESTHER WATERS

Kathleen Ryan, Dirk Bogarde, Fay Compton.
Produced and directed by lan Dalrymple and
Peter Proud.

THE OLYMPIC GAMES OF 1948

In I et hnic olor

Produced by Castlcton Knight.

SARABAND In Technicolor

Stewart Granger, Francoise Rosay, Joan Green-
wood, Flora Robson.
Producer : Michael Balcon
Associate Producer : Michael Relph
Director : Basil Dearden

SCOTT OF THE ANTARCTIC

In Technicolor
John Mills in title role, with Derek Bond.
Director : Charles Frend
Producer : Michael Balcon
Associate Producer : Sidney Cole

THE BAD LORD BYRON

Dennis Price, Mai Zetterling, Joan Greenwood,
Sonia Holm.

Producer : Aubrey Baring
Executive Producer : Sydnev Box
Director : David MacDonald

MR. PERRIN AND MR. TRAILL

David Farrar, Marius Goring, Greta Gynt.
Producer : Alexander Galperson
Director : Lawrence Huntington

MIRANDA

Googie Withers, Glynis Johns, Griffith Jones,

John McCallum, Margaret Rutherfoid.

Producer : Betty Box

Executive Producer : Sydney Box

Director : Kenneth Annakin

Starring Richard Attenborough, William Hartnell and Hermione Baddeley, with Carol Marsh.
Screenplay by Graham Greene and Terence Rattigan. Produced by Roy Boulting. Directed
by John Boulting.

MY BROTHER JONATHAN

Broke every record on its first three weeks' release on the mighty A. B.C. Circuit. Starring
Michael Denison, Dulcie Gray, Ronald Howard and Stephen Murray, with Beatrice Campbell.
Screenplay by Leslie L. Landau and* Adrian Alington. Produced by Warwick Ward. Directed
by Harold French.

BOND STREET

Starring Jean Kent, Roland Young, Kathleen Harrison, Derek Farr, Hazel Court, Ronald
Howard, with Paula Valenska.

Produced by Anatole de Grunwald. Directed by Gordon Parry.

NOOSE

Starring Carole Landis, Joseph Calleia, Derek Farr with Nigel Patrick. Screenplay by
Richard Llewellyn. Produced by Edward Dryhurst. Directed by Edmond T. Greville.

In Production

QUEEN OF SPADES

Starring Anton Walbrook, Dame Edith Evans, Ronald Howard with Pauline Tennant. Short
story by Alexander Pushkin. Produced by Anatole de Grunwald. Directed by Thorold
Dickinson.

FOR THEM THAT TRESPASS

Starring Stephen Murray, Richard Todd, Patricia Plunkett with Michael Laurence and Rosalyn
Boulter. From the novel by Ernest Raymond. Produced by Victor Skutezky. Directed by
Cavalcanti.

SILENT DUST

Starring Sally Gray, Stephen Murray, Derek Farr and Nigel Patrick with Beatrice

Campbell. From the play by Roland and Michael Pertwee. Produced by N. A.
Bronsten. Directed by Lance Comfort.

MAN ON THE RUN

Starring Derek Farr, Joan Hopkins with Edward Chapman, John Stuart, John
Bailey, Edward Underdown and Kenneth Moore. Directed by Lawrence Huntington.

9<S

LEADERS of the MOTION PICTURE INDUSTRY

/

Anna IVeagle

As a team they have become an institution
on British screens and their current re-
lease, 'Spring in Park Lane', has set an
all-time box-offce high for the ABC circuit.

Michael Wilding

Britain's
Leading Stars

four while creating more dates would cut into the gross which
helps a British producer get his money back in the home market.

As things stand, the government is having to subsidize produc-
tion through the new Film Finance Corporation. Too many study
the highbrow critics rather than the cinegoer and cannot keep
their projects within their potential gross.

Rank has dropped this school and some of those he helped most
are now his worst critics. He has learned the cost of prestige pic-
tures the hard way.

Search for Star Material

Still the weakness in British production is casting and star build-
ing. Quite ordinary newcomers get star billing overnight and all
too often many who do not mean a thing clutter up otherwise
attractive advertisements with their names above the title.

Some artists have been played to a standstill; others seem to have
spent more time posing for shampoo ads than in the studios. Indeed,
Britain's top stars, Margaret Lockwood and John Mills, have no

1948 releases and cannot defend the Daily Mail's National Film
Awards which they hold.

The year, however, has not been without its discoveries. Sir Alex-
ander Korda has a major find in Margaret Leighton. Associated
British have a sound investment in Michael Denison and Susan
Shaw has made her mark for Rank. While her work has been re-
stricted to second features, Peggy Evans has caught the eye and
exhibitors speak glowingly of the newly-found box-office appeal of
John MacCallum and his wife, Googie Withers. The list should
also include Moira Shearer, the ravishing star of "Red Shoes," but
she spurns the cinema for the ballet.

The year 1948 will also be remembered for two little boys, John
Howard Davies in "Oliver Twist" and Bobby Henrey in "Fallen
Idol."

N eagle-Wilding Team in Top Spot

Top magnets at the British box-office have been Anna Neaglc
and Michael Wilding who lead Bing Crosby and anyone else Holly-
wood can offer. As a team they have become an institution and
their current release, "Spring in Park Lane," has made more money

Margaret Leighton

A major 'find,' who scores impressively
in Korda' s 'Bonnie Prince Charlie' and
'The Winslow Boy.'

Michael Denison

Called by many 'the discovery of 1948.'
Denison is an Associated British star.

Susan Shaw

Made her mark in productions for
Rank. Makes U. S. debut in 'Dulcimer
Street.'

A Section of SHOWMEN'S TRADE REVIEW

99

'Elizabeth of Ladyrnead' is the latest
Herbert Wilcox production. Anna
Neagle and Hugh Williams enact the
scene shown in the still reproduced
above.

A scene from the Boulting Brothers
'The Guinea Pig,' one of the outstand-
ing British films of the year. Pathe Pic-
tures distributes it in the British Em-
pire.

Yvonne Mitchell, Anthony Dawson and
Ronald Howard in 'The Queen of
Spades,' one of the more ambitious re-
leases from Associated British.

than any other offering, setting up an all-time high on the ABC
circuit in a year when there was a marked slump in ticket sales.

Herbert Wilcox can well be proud, but then he is a down-to-earth
producer and does not make his films for art theatres. He is first
and always a showman.

Despite what his critics may say, J. Arthur Rank's 1948 pro-
gram taken from every angle tops all others. Including second
features, he has had over 30 British films which have maintained
a high standard. Outstanding (and a surprise at that) has been
"Red Shoes," a story of the ballet which has disillusioned many
as to how much culture the cinegoer will take. Now "Oliver
Twist" is running it a close race.

In a class by itself is "Hamlet" which has only been presented
on a roadshow basis. Also much to the box-office's liking have been
Betty Box's two offerings, the fanciful "Miranda" and the warmly
human "When the Bough Breaks."

U-I and EL have also provided Rank with some profitable re-
leases, particularly "Naked City" which has been a decided bit,
and "Double Life."

Pathe, the releasing set-up of Associated British, has had its all -
rime winner in "My Brother Jonathan." The public found this

success story just what they wanted and if it lacked star value they
promptly made Michael Denison a top name. "Brighton Rock"
was another hit and "Noose," aimed at the masses, scored a hit and
in "The Guinea Pig" they have a prestige picture which is first
class entertainment.

Under Sir Arthur Jarrat and Sid Myers, British Lion has the repu-
tation of being the best sales set-up in the country. This year, they
have handled the most important product in their existence. "Spring
in Park Lane" has already been noted as a hit and in "Winslow
Boy" it has a rival. "Fallen Idol" is another class offering.

Renown Company Comes to the Fore

Into the ranks of leading renters comes George Minter's Renown
Film Corporation. From handling re-issues and featurettes, it has
blossomed forth with "No Orchids for Miss Blandish." No circuit
booking was forthcoming, so Minter concentrated on getting ex-
tended runs in independent houses. For a time it looked as though
this $800,000 production would end badly in the red, but smart
salesmanship has brought it in a winner for all concerned.

It is not easy to give a clear picture of comparative American suc-
cesses. Some companies had good stocks at the time of imposition

Valentina Cortese and Michael Deni-
son in 'The Glass Mountain,' the pro-
duction by Renown Pictures with
ABC's popular new star playing a
heroic romantic role.

A scene from 'Scott of the Antarctic,'
produced at Ealing Studios by Michael
Balcon and shown as the feature for
this year's Royal Command Perform-
ance.

Jean Simmons and Donald Houston in
a scene from 'The Blue Lagoon/ a J.
Arthur Rank offering produced in
Technicolor by Sidney Gilliat and
Frank Launder.

.100

LEADERS of the MOTION PICTURE INDUSTRY

ANTMONv ....

I

'om kit

De0efflber. 1948.

, »* LONDON"

LONDON LT0
LONDON

Sest wishes, PaSSe^ 61 G0Wnt

K Section of SHOWMEN'S TRADE REVIEW

THE INDUSTRY II BRITAIN

(Continued from Page 100)

of the duty; others still have product on the shelf due to a shortage
of dates.

The outstanding import has been Sam Goldwyn's "Best Years of
Our Lives" which broke records all over the country. RKO also
ran up big grosses with "I Remember Mama" and the double bill
re-issue of "Up in Arms" and "Bambi."

"Life With Father" gave Warners their finest money winner —
in the »ABC London houses it registered the second highest take
ever. The company was lucky with the product it had here and
maintained a steady flow of releases with "Dark Passage" and "The
Unfaithful" proving much to the public's taste.

Hollywood's Films Rate at Box-Offices

Paramount were well blessed with product and did a nice line
with "Road to Rio" and "So Evil My Love," their Hal Wallis Brit-
ish offering. "The Big Clock" and "Unconquered" were also 'way
above average.

Columbia is running up amazing business for yet another season
with "The Jolson Story" which did not open well but has become
an institution. Shortage of playing time rather than product has
held up this company.

United Artists cut most ice with "Monsieur Verdoux" and "The
Macomber Affair." It was not until late fall that their booking
problems were settled with a very advantageous Rank circuit deal.

Of the companies whose product was in short supply, MGM
found the quality of such offerings as "Random Harvest" and "Mrs.
Miniver" a great asset. Since lifting the ban, Sam Eckman, Jr., has
put out a number of new pictures and if ABC dates were not
available he has let the independents have them.

Twentieth-Fox found that "Amber," knocked by the critics,
was what the masses liked and that the British-made "Escape" with
Rex Harrison was a money picture. "Sitting Pretty" was their
biggest hit.

Re-issues Bulh Out Supply of Product

Selznick has been without a release while Allied Artist-Monogram
and Republic outputs have been handled by Pathe and British Lion,
respectively. Particularly well placed have been the firms like Mon-
arch, Grand National, Eros and ABFD which specialize in re-issues
while Exclusive had a winner in their modest "Dick Barton — Special
Agent" which grossed many, many times its cost.

The year 1949 augurs none too happily for the British industry.
There is much to be ironed out. Politics must be avoided, rentals
settled, production stabilized, and patronage maintained. Anglo-
American relations must be improved and the whole problem of
exhibition and playing time amicably fixed.

Above all, every section must remember that it is personal touch
and showmanship, not accountancy theory, that makes the box-
office merry. After all, this is show business — and there's no business
like show business.

"London Observations," by Jock MacGregor, is one of the
regular weekly service features of Showmen's Trade Review.
Mr. MacGregor's reviews of new product from the English
studios also are published as part of the publication's service
in covering the news and film production by the industry in
Britain.

JAMES G. M1NTER,

in extending warmest personal greet-
ings and good wishes to all exhibitors
in the United States, respectfully
draws attention to the first two of
several new major international box-
office films which will be made avail-
able to them through Renown Pic-
tures during the coming year:

"THE GLASS MOUNTAIN/'

starring Michael Denison, Dulcie Gray, and
introducing the new Italian screen sensation —
Valentino Cortese — with Tito Gobbi.

"NO ORCHIDS FOR MISS
BLANDISH," the most controversial
f:lm ever made!

RENOWN PICTURES
CORPORATION LTD.

{James G. Minter, managing director)
Wardour Street, London, England

Cables Renownpic, Wesdo, London

102

LEADERS of the MOTION PICTURE INDUSTRY

Family Pictures

"What we need is more family pictures, outdoor dramas and
comedies. We don't draw crowds or make money on heavy dramas
or mystery stories. And definitely not on gangster pictures."

* s:-

"It must be a lot easier for a screen writer to turn out a mystery
yarn or a gangster melodrama. And it must be a lot easier to pro-
duce them. Otherwise, those, like myself, on the booking end can-
not explain why the studios turn out such a high proportion of these
type of films. Certainly the patronage for my theatre — serving
what I believe to be an average American community — has no
liking for mystery and gangster yarns. A higher (much higher) per-
centage of the entertainment comedy, musical or outdoor story is
what the studios should supply if they want to keep the mass of
the people interested in movies as an amusement."

"I am interested in the box-office and I believe it tells a lot as
to what kind of pictures the public wants today. And my box-of-
fice tells me it's the wholesome action stories, the comedies and the
'sweet' love stories that satisfy most of the people who are potential
patrons for the picture theatre. We get cooperation from all local
groups when care is exercised in booking pictures — particularly
care in not booking films that are not approved by Women's Club
organizations, Legion of Decency, etc."

Talent Development

"It seems to me that Hollywood is not producing new acting per-
sonalities with any such success as was the case in years past. Consid-
ering the number of pictures turned out, the number of newer
'luminaries' brought forth during the past couple of years is far
from impressive. Too much dependence upon the well-established
stars simply means that there's a day of reckoning ahead when the
headliners will wear their welcome thin and a feverish push will be
on to give a quick buildup to actors and actresses who will lack the
training and experience needed to stand up under the ballyhoo and
acting responsibilities assigned to stars."

"Constructive effort should be made by producers to develop the
talents of young actors and actresses. I do not mean the emphasis
should be upon rushing a promising player into headline prominence,
but rather that the talents of those playing roles in support of the
established headliners be cultivated. Those who play in the sup-
porting cast are important too, and steady development will have
better final results, in lasting popularity, when the newer artist
finally gets into the star circle."

Budgets and Pictures

"The matter of 'budgets,' so much in the news (detrimentally
to the continued 'glamor' of movies, I think) has less to do with
the entertainment a picture offers than seems to be generally ad-
mitted by Hollywood and the trade. Judging by results on the
screen as applauded by the people who pay the price of admission,
the cost of the picture has no essential bearing on its quality as en-
tertainment. Some of the pictures that have come along since Hol-
lywood got economy-minded again emphasize this fact. What the
patrons want the picture to give them is not expensive sets, but

something to think about — not too seriously, of course — a lot of
laughs (including corn), a few tears, action, good music and good
photography."

Stars and Vehicles

"Today — perhaps, as always — the stars are as good as their pic-
tures. The majority of picturegoers 'buy' the show, not the star when
they decide to go to the movies. If the picture is bad, no name, how-
ever glamorous, is going to lift it into good grosses in average situ-
ations. Locality has something to do with the popular success of
stars, as every showman who has run theatres in different parts of
the country knows. But the good picture does business wherever it
plays."

* ;:•

Britain's Pictures

"I have tried and tried to play English pictures. But in this lo-
cality, it's no dice. The action apparently is too slow for Westerners
(maybe they go over all right in the East, where people are slower
in thinking and everything else). Also, the dialog confuses my
patrons, who, on all my tries to give the English pictures a chance
to make good, walk right out — and some are not to gentle in their
remarks."

* * *

"Some means should be devised to prohibit distributors from
pressuring exhibitors into playing British product. From my ex-
perience, the English pcitures are strictly taboo in small towns and
industrial areas."

Those Dual Bills

"It is my belief that a good single feature, running from one and
one-quarter hours to one and one-half hours, balanced with some
good, selected, short subjects, offered at a fair box-office price will
do more for the future prosperity of the industry than anything
else of a policy nature. The motion pictures released by every dis-
tributor should be labeled: 'Motion pictures are your best entertain-
ment.' And the picture not living up to that label's promise should
not be released at all. When the public gets more confidence that the
pictures offer quality, but not quantity, the shows will draw bet-
ter. Simply because a picture runs 105 to 130 minutes does not
mean that it's a good show."

Film Buying

"I know it seems silly, but my records show that more people
turned out for a double-bill featuring two old-time spectacles than
for a picture that was rated in the top brackets by its distributor.
That's not a very complimentary commentary on the grade of
product that was offered during the past season."

* «- =.<■

"The distributors seem to be shooting for about 3 5 per cent average
rentals on all flat deals in the smaller situations."

"It's a very discouraging job, this matter of trying to book pic-
tures as close as five days before we open them. That doesn't give
sufficient time to do a good job of exploitation and the result is
that many of the potential dollars that might be attracted on the
picture are lost. And when you fail to get the potential on a picture,
every dollar you don't get is gone forever."

X Section of SHOWMEN'S TRADE REVIEW

103

The Cinematographer's Contributions
to Production Progress in 194$

By Esther Tow

Assistant Editor, American Cinematographer

The film industry, in 1948, as in every year, benefited substanti-
ally from the technical and artistic contributions of members of
the American Society of Cinematographers.

On the technical side, John Arnold, Metro's Executive Director
of Photography, invented an electronic camera boom control. It
enables use of the boom in narrow quarters on complicated sets,
provides graduated speeds, forward and back, and its dynamic brak-
ing makes it possible to move the RO boom (another Arnold inven-
tion) , as little as a fraction of an inch in an instant, and stop dead,
without backlash. The electronic control, first used by Joseph Rut-
tenberg in "The Bribe," enables one man to move the heavy boom
at greater speed than ever before.

Versatile Contact Printer

From the camera department of Twentieth Century-Fox, under
the leadership of Executive Director of Photography Sol Halprin,
James Gordon developed a new contact printer for special effects.
Combining in one apparatus almost all of the processes formerly
requiring many machines, the new printer comes as close as possible
to doing everything that can be done by a contact printer.

In order to photograph still pictures on lowlit sets, where non-
flash-bulb still cameras could not be used, Joseph Walker utilized
electronic light as a quick flash source synchronized with both the
motion picture and still camera shutters. Walker also branched into
the television field with his Duomar lens, which enables the TV
cameras to make quick cuts from long shots to closeups.

Karl Freund developed "Spectra," a radically new direct reading
color temperature meter to take the guess work out of light analysis,
as well as an economy-inducing technique known as the "Freund
Contract Line-up System."

Schedule Goes by Clochworh

Although the utilization of cinematographers' experience in pre-
production conferences as an economy measure has long been preva-
lent in the industry, Freund takes the principle one step further in
the continuing effort to eliminate excess camera and lighting changes.
The Freund system requires advance estimates, approved by director,
gaffer, head grip and photographic director, of the time required to
do each scene. An integral part of the system will be a large port-
able electric clock, operating as do clocks on gridiron scoreboards,
to inform all concerned with the production of the passage of time,
and the need to accomplish the necessary camera, light and set
changes in accordance with the schedule.

Frank Planer devised a "dancing tripod" to follow the action
of a dancing couple for close-ups. Used first in a dance sequence
in "One Touch of Venus," the contrivance consists of a circular
steel ring six feet in diameter with a triangle extension at one side
for mounting the camera. A rigid bracket attached on the right
of the steel ring has an attachment which fits into the small of the

male dancer's back, with a double strap which anchors the dancer
securely to the movable apparatus. The apparatus moves easily on
rubber rollers.

At the Samuel Goldwyn Studios, the late Gregg Toland in asso-
ciation with head grip Ralph Hoge, developed a new precision gear
head for the camera, and a telescoping parallel.

One solution to the problem of balancing interior with exterior
lighting on location was provided by Victor Milner with his use
of filter screens. Based on the same principle the shopkeeper uses
to display merchandise in windows, Milner dyed large sheets of
celluloid or plastic material with the same colors employed in filter
factors.

Adds Color to the Scene

Ray Fernstrom, A.S.C, introduced an economy technique by
using kaleidoscopic filters to put color into scenes where none exists.
This technique also affords the cinematographer greater control over
color exposures.

Director of Photography, Robert Surtees, used color as a story
point in "Unfinished Dance," for which picture he was awarded
second place in the International Film Festival at Locarno, Switzer-
land, last July. At the same time, Archie Stout won second place
for his black and white photography in "Fort Apache," as well as
the critics' kudos for the spectacular shots he obtained with infra
red film.

Paul Ivano made extensive use of helicopter photography, in
opening sequences of "Johnny Belinda," and in obtaining the first
skyline shots of Los Angeles, in 1949 Universal-International's re-
lease, "Criss Cross."

Machine Speeds Up Processing

Len Roos developed a portable synchronous magnetic tape re-
corder, while Rolla Flora invented a new reversal processing machine
capable of running 4,000 feet of film per hour, instead of the pre-
viously accepted 1,500 feet per hour.

On the Research Council, devoted to the development of im-
proved equipment and techniques, is a special committee composed
of A.S.C. Directors of Photography Leon Shamroy, John Boyle,
Edward Cronjager, Lee Garmes, Winton Hoch, Charles Lang, Jr.,
Victor Milner, Nicholas Musuraca and Robert Surtees. This is the
only committee on the Council formed by a non-studio appoint-
ment. In addition to its members, A.S.C.'ers John Arnold, A. Far-
ciout Eduorart, John P. Fulton, Sol Halperin, W. Wallace Keeley,
Fred W. Gage, Loren Ryder, Sidney P. Solow, James R. Wilkinson,
and Wallace V. Wolfe also serve on the Council.

The A.S.C. Committee's current project, in cooperation with
other committees of the Research Council, is one of improving set
lighting.

Although there are many more whose contributions are equally
important, space does not permit mention of all of them at this
time. But the few highlights cited may indicate to the industry at
large the important part played by A.S.C. members in furthering
the progress of screen art and studio techniques.

104

LEADERS of the MOTION PICTURE INDUSTRY

GEORGE SIDNEY

Director
METRO-GOLDWYN-MAYER

1948

"HOLIDAY IN MEXICO"

"CASS TIMBERLANE"
"THREE MUSKETEERS"

1949

"VESPERS IN VIENNA"

or Important Executive of a Circuit

A Section of SHOWMEN'S TRADE REVIEW

105

JADING EXPLOITATION

{Continued from Page 89)
techniques adopted to sell "Johnny" to the public undoubtedly gave
a good attraction full benefit of good promotion.

The "Johnny Belinda" promotion was launched with a national
advertising campaign slanted chiefly to interest women. The cam-
paign was carried in women's magazines whose total readership was
figured at 84,964,000. Additional consumer advertising was cal-
culated to reach 40,689,397 men with the message about "Johnny
Belinda." There was a tiein with several big national advertisers
which buttressed the space purchases by Warner Bros.

There was temptation
in her helpless silence

The dramatic power of
an unusual story was the
element that Warner
Bros, advertising men
strove to convey with all
possible romantic im-
pact when they designed
the advertising layouts
for 'Johnny Belinda.'

WARNER BROS

JANE WYMAN |EWAYRES

"Johnny -Belinda"

The "Johnny Belinda" title and co-star Jane Wyman figured as
focal points in the publication advertising of such national adver-
tisers as Lux, Chesterfield, RCA Victor, Oneida, Ltd., and Mengel
Furniture, with all the big national mediums — Life, Ladies' Home
Journal, Woman's Home Companion, Good Housekeeping, Ameri-
can Weekly, Country Gentleman, etc. — carrying the campaign by
these concerns.

The Warner company also made the picture the occasion for a
national publicity campaign to further popularize Jane Wyman,
who made a cross-country tour meeting the press and civic officials
in cities and towns included in her itinerary.

These efforts all centered about the theme which dominated the
Warner Bros, direct advertising. Such headlines as: "Wherever
Motion Pictures Are Shown the Most Discussed Drama This Year is
'Johnny Belinda'." All of the advertisements played up dramatic
action, but particularly the compellingly forceful "women's angle"
in crisp copy calling into play such dramatics as the following:
"Dusk. A young girl alone for the moment in a small house by the
shore. ... A man from a boat stealthily enters the house. . . .
Suddenly he is there beside her. Fear in her eyes. She cannot
speak. ..."

entity to herald and support the pre-release showings in those
metropolitan centers in which "Joan" will be presented as a special
attraction. The other drive — complete in details — will be launched
in mid-Summer to pave the way for the general release of the Sierra
Pictures production starring Ingrid Bergman.

The New York premiere received its first announcement through
the huge "spectacular" at 43rd St. and Broadway. This features a
figure — illuminated — of Miss Bergman in the armor of the "Maid
of Orleans." The figure is 70 feet in height. The title and name
of the star are spelled out in letters 19 feet in height with seven
rows of lamps and outlined with double rows of neon. It is approxi-
mately 180 feet long and with its illumination said to total one
million watts from the 22,000 lamps used in its structure.

There was a good press for photographs and stories from Europe
where Miss Bergman toured the scenes and historic buildings associ-
ated with the history of "Joan of Arc."

Interest in the forthcoming event, once the date of the New
York premiere was announced, was built up through a variety of
publicity approaches. One of the most interesting was the pub-
licity about the complete remodelling of the Victoria Theatre on
Broadway. This took the line that an entirely redecorated and
enlarged auditorium was being built for the world premiere of
"Joan of Arc."

The "class" angle was not neglected. Following in the vein of
Miss Bergman's tour of France and the scenes associated with
"Joan of Arc" was the dignified style of publicity which surrounded
the exhibition at the Metropolitan Museum of Art of the portrait
of Miss Bergman in the name role of the picture. The canvas is
the work of Bernard Boutet de Monvel, and with it was displayed
the suit of armor, fashioned for the star in the Museum's armorer's
shop, which Miss Bergman used in her scenes as the warrior maid.

VICTORIA

I'niVii.ii at .- ■ k\ : i

■MtHMklRWaHHIl

COLOR RV TECHNICOLOR
CIST OF THOUSANDS

WALTER DANGER • VICTOR FLEMING

A great star in a great role, pictorial splendor and panoramic
action, plus the title, 'Joan of Arc,' are dramatized in adver-
tising for the picture RKO Radio is distributing. Rich
coloring will play a principal part in the ads to appear in
national magazines beginning in mid-summer to herald the
general! release of the picture.

Joan of Arc (RKO Radio)

Long before a date was set for the world premiere of "Joan of
Arc" in New York, the RKO Radio publicity, advertising and ex-
ploitation men were busy on concrete details of a campaign which
the company's national director of advertising, S. Barrett McCor-
mick, announced would be the "biggest effort ever made to presell
a motion picture to the world."

Actually, two campaigns were drawn up for the elaborate pro-
duction. The first to be called into action was a separately devised

The premiere, naturally, was all that a brilliant first night has
come to mean in the theatre. The United Hospital Fund benefited
from the proceeds of the invitation premiere, which was attended
by the star, Producer Walter Wanger, Director Victor Fleming,
and celebrities of the films, the professions and diplomatic circles.

The national campaign will be featured by an imposing list of
merchandising tieups in which some of the foremost names in the
design and manufacture of women's fashions will be represented.
(Continued on Page 110)

106

LEADERS of Hie MOTION PICTURE INDUSTRY

HARRY SHERMAN

Extends Greetings

to Exhibitors Everywhere

Now In Release

Four Faces West

United Artists-Enterprise

California Studios
5255 Clinton Street
Hollywood, California

A Section of SHOWMEN'S TRADE REVIEW

107

\M\i\m mm events of \m

{Continued from Page 22)

by holding newspapers over the projection room apertures to shut
these films from the screen.

The year saw some very radical changes in sales policies coupled
with experiments in competitive bidding, changes in run and cuts
in clearance. These clearance changes were not only the result of the
Government anti-trust suit but were caused by distributor efforts
to get quicker playoffs and faster money returns on their films, a
move which tended toward shorter runs and more releases. Universal-
International Sales Vice-President William Scully publicly appealed
for a quicker playoff system; in Chicago, seat of the Jackson Park
Theatre anti-trust suit, new zoning systems were tried out. Every-
where flat rents were being ordered, but flat rents which in many
instances would be higher than percentages.

A desire to retain arbitration was voiced not only by distributors
but was suggested by the Supreme Court and a desire to conciliate
differences within the industry was noted in both distributor and
exhibitor circles. Twentieth Century-Fox offered the Smithberger
plan — drawn up by North Central Allied's Ben Berger and 20th-Fox
General Sales Manager Andy W. Smith, Jr. — to conciliate differences
between exhibitors and 20th-Fox. Theatre Owners of America is
suggesting a conciliation plan in which it is hoped rival exhibitor
organizations would participate. The Associated Motion Picture
Advertisers also was prepared to work on a plan with exhibitor
organizations.

May Open Those Closed Situations

One influence of the Government anti-trust suit seemed to be that
many chains were considering the possibility of dropping theatres in
towns where they had closed situations. Paramount's Texas partner,
Interstate, has already put through substantial divestiture in such
situations, while Paramount's New England partner, M&P, is re-
ported ready to split into two parts. Largest voluntary divorce and
divestiture to date is that of RKO, which through the formula of
its consent decree will separate its theatre holdings from its distribu-
tion and production and pare its 271 -theatre chain to 110 theatres
within one year's time.

The British picture situation in the United States continued to be
spotty with no indication that the success of "Hamlet" and "The
Red Shoes" would make it easier to sell the run-of-the-mill British
pictures. J. Arthur Rank visited the United States and expressed
confidence that British pictures could increase their earnings but left
his aide, George Archibald, behind him to see why they were not
doing better than they were. Reason: "Great Expectations" did not
come up to Rank's expectations.

Rank's problems increased in a small measure when the British
Palestine question caused one of the Jewish movements, mainly in
New York, to boycott British pictures and to picket the houses that
played them. This extended even to his "Olympic Games" which
played the New York Gotham to picket accompaniment attacking
Exhibitor Harry Brandt. Brandt had the picket arrested on dis-
orderly conduct charges. Rank also deferreu release of his "Oliver
Twist" after the Board of New York rabbis protested its showing
on the grounds that it would spread anti-Semitism.

Other events which highlighted the new year were:

A frantic attempt to institute economies in production and dis-
tribution which resulted in heavy discharges and unemployment.

Control of RKO obtained by Howard Hughes, — which resulted

in the resignation of President N. Peter Rathvon and elevation of
Ned E. Depinet to the presidency.

Threat of power shortages which worried midwest exhibitors and
actual power shortages in Canada which caused brownouts and total
blackouts that hampered matinees.

Spread of portable drive-ins in sections of the south where the
screen could be set up on a pipe frame and in any cow pasture con-
verted into an open air theatre.

Complaint by the Federal Trade Commission against Alexander
Films, United Film Service, Filmack charging restraint of trade.
Order to "cease and desist" price-fixing issued by the same commis-
sion against 3 3 ticket manufacturers and six of their trade asso-
ciations.

Floods in the northwest and in Canada which destroyed property
and hurt theatre business.

Decision of the Variety Clubs to take over the Will Rogers
Memorial Hospital at Saranac Lake and presentation of its Humani-
tarian Award to State Secretary George Marshall.

STAR HORIZON

(Continued from Page 56)

circle was that of a handsome young fellow named Montgomery
Clift. First seen in "The Search," he really put the fan-mail de-
partment to work with "Red River" for United Artists.

John Agar, Shirley Temple's husband, came into his own when
he decided to take a crack at pictures. His latest is "She Wore a
Yellow Ribbon," for Merian C. Cooper and John Ford. The latter
pair, incidentally, believe they have a star for the future in Ben
Johnson, who made his debut in their soon-to-be-released "Mr.
Joseph Young of Africa."

Another recruit from the stage was Beatrice Pearson, who played
opposite John Garfield in Enterprise's "Force of Evil."

Eagle Lion is all hepped up about youthful teen-ager Lois Butler,
who scored in "Mickey," and for whom big things are being planned.
This lot also brought to the fore Scott Brady, an action-type hero,
who did yeoman work in "Canon City."

One of the most interesting new stars is Lex Barker. This tall,
well-built gentleman had been doing innumerable secondary parts.
Now, Barker wears a loin cloth and goes swinging through the trees
as Tarzan for Sol Lesser.

But, while new star material was not neglected, Hollywood's
slogan for 1948 might well have been "Year of Rediscovery." The
number of "old faces" seen on the screen far outdistanced the
"new."

Jean Arthur is a case in point: she returned to films as a top
comedienne in Paramount's "A Foreign Affair." It was her first
role since 1944. Maureen O'Sullivan, after an eight years' absence
from pictures, returned early in '48 to play opposite Ray Milland
in "The Big Clock." Brenda Marshall came out of a four-year
voluntary retirement to appear in "Whispering Smith."

Betty Field, last seen in "The Southerner," made a screen come-
back with Ladd in another vehicle. But — James Nasser came up with
the prize of 1948. Madeleine Carroll, after an absence of nearly
seven years in war work, returned to be seen in "An Innocent
Affair," Nasser's production for United Artists release.

RKO Radio, in "Bodyguard," re-introduced Priscilla Lane, of
the Lane sisters, to 1948 audiences. Eagle Lion, however, went
back even further for "Red Stallion in the Rockies." In it that
famous glamor gal of silent days, Leatrice Joy, makes her first screen
appearance in 17 years!

But among the personalities who came to the fore during this
(Continued on Page 110)

108

LEADERS of the MOTION PICTURE INDUSTRY

f JIMMY WAKELY

Jot Sloping, Ate
3nto ZJIte Z)op Jive

Nation's Number One
Singing Cowboy on Records

No. 1 In Sales
, 1 In Juke Boxes

(

I

s

6 WESTERN FEATURES
A YEAR
AT MONOGRAM

CAPITOL RECORDS

/

/

HADING EXPLOITATION AUDIE MURPHY, NEWCOMER

(Continued from Page 106) (Continued from Page 108)

The Loves of Carmen Columbia

Columbia's favorite campaign for the past season was the one
built around "The Loves of Carmen" — favorite because it emerged
as one of the best balanced advertising and promotional campaigns
in the company's history, and also because, in the opinion of the
company, it introduced a new note into the business of motion
picture promotion.

The~"new look" about the campaign was its grass roots aspect
accomplished by national planning that did not overlook the small
situation exhibitor as well as his more fortunate big city brother.

Columbia capitalized
the romantic appeal of
'Carmen' and the fan
potentialities of a re-
union of Rita Hayworth
and Glenn Ford as
screen lovers when the
advertising-was prepared
for 'The Loves of Car-
men.'

sin tin ufi'Ki...

Through affiliated distributors, the manufacturers of many of
the items identified with "The Loves of Carmen" — Carmen dolls,
castanets, hair ornaments, jewelry, cut-out books, gypsy costumes,
berets and nail polish — were able to offer to the smallest exhibitor
the full power and prestige of a nationally known name. The sale
of these items was carried through from the largest metropolitan
centers right down to the smallest hamlet in every county in the
country.

Nationally known names too played a big part in the successful
promotion of the film. Howard Ketcham, noted color engineer;
Dr. Frederick Wertham, psychiatrist; Branshaw Crandall, illustra-
tor; Sophie Kerr, novelist; Arthur Murray, dance instructor, and
John Powers of the famous modeling school, were all, in one way
or another, identified with the promotion of the film. Trade names
also figured prominently. McCall patterns, Celanese material, Jul-
liard fabrics, Joyce bags, Artcraft hosiery, Coro jewelry, Luxor hats,
Jablow coats and Frank Starr gowns all did their share toward mak-
ing the nation " 'Carmen' conscious."

The proof of the soundness of this campaign came throughout
the entire run of the film, when in opening after opening exhibitors
turned to these firms and individuals to add greatly to the box-office
appeal of the film.

Advertising followed this same universal appeal. Since the film
dealt with one of the most famous of all love stories, the advertising
was keyed to this theme. Art concentrated on Hayworth in her
most alluring poses, with the figure of Jose (Glenn Ford) always
beside her. The attraction these two had to each other, mingled
as it was with a strong feeling of revulsion, was another salient fea-
ture of the film stressed in the art. Copy too was keyed to this motif.
Such lines as "The most violent love story in 100 years," "Beauty
and savagery, splendor and shame, love and hate, a story of violence"
all did more than their share in making the film one of the most
talked of films of the year.

past year in Hollywood, there was none to overshadow a young man
whose heroism as a soldier in World War II put him in the national
spotlight. So, if STR's own observers may be permitted to name a
selection for future eminence in the pictures, the consensus in this
quarter is that young, personable Audie Murphy is the one to watch.

The Texas lad who received 17 decorations, including the Con-
gressional Medal of Honor, for his bravery under fire as one of
Uncle Sam's fighting men in France, is making his progress in a
manner that impresses because there is something solid as well as
spectacular about it.

Audie was brought to Hollywood by Jimmy Cagney. However
he made his debut as a screen actor in a small part as a member of
the cast supporting Alan Ladd in "Beyond Glory." Then he did
another, in "Texas, Brooklyn and Heaven." That this lad possesses
the qualities to become a screen personality is something many Hol-
lywood observers have been most frank to admit. It was no surprise,
therefore, that Audie soon found himself in a major role, and in a
picture whose handling assures him of extensive publicity and op-
portunities to reach large audiences in the part of a Hollywood per-
sonality. The picture is Allied Artists' "Bad Boy," produced by Paul
Short. It will be shown at premieres to be sponsored by the Variety
Clubs and from which the organization known as "The Heart of
Showbusiness" will derive funds for the charitable activities for
which the Clubs now enjoy an international reputation.

Audie has received a good press — a most favorable one for a young
actor with a promising future in the pictures. His personal appear-
ances have proved he can win the favor of the public just as his
screen appearances, limited as they have been up to this time, have
impressed the professional Hollywood estimators of star potentiali-
ties.

Audie Murphy

Called 'the one to tuatch' among newcomers who
promise to become important screen personalities

no

LEADERS of the MOTION PICTURE INDUSTRY

IN APPRECIATION

9

MANAGEMENT
EVERETT CROSBY

A Section of SHOWMEN'S TRADE REVIEW

til

1947

SPECIAL AWARD
Best Years of Our Lives (RKO Radio). Stars: Myrna
Loy, Fredric March, Dana Andrews. Director:
William Wyler. Producer: Samuel Goldwyn.

The Jolson Story (Columbia). In Technicolor. Stars:
Larry Parks, Evelyn Keyes, William Demarest.
Director: Alfred E. Green. Producer: Sidney
Skolsky. Associate Producer: Gordon S. Griffith.

The Yearling (MGM). In Technicolor. Stars:
Gregory Peck, Jane Wyman, Claude Jarman, Jr.
Director: Clarence Brown. Producer: Sidney
Franklin.

The Egg and I (U-I). Stars: Claudette Colbert,
Fred MacMurray, Marjorie Main. Director: Chester
Erskine. Producers: Chester Erskine, Fred F.
Finklehoffe.

Welcome Stranger (Paramount). Stars: Bing
Crosby, Joan Caulfield, Barry Fitzgerald. Director:
Elliott Nugent. Producer: Sol C. Siegel.

Song of the South (RKO). In Technicolor. Stars:
Ruth Warrick, Bobby Driscoll, James Baskett. Pro-
ducer: Walt Disney.

Blue Skies (Paramount). In Technicolor. Stars:
Bing Crosby, Fred Astaire, Joan Caulfield. Direc-
tor: Stuart Heisler. Producer: Sol C. Siegel.

Margie (20th-Fox). In Technicolor. Stars: Jeanne
Crain, Glenn Langan, Lynn Bari. Director: Henry
King. Producer: Walter Morosco.

The Farmer's Daughter (RKO). Stars: Loretta
Young, Joseph Cotten, Ethel Barrymore. Director:
H. C. Potter. Producer: Dore Schary.

Till the Clouds Roll By (MGM). In Technicolor.
Stars: June Allyson, Lucille Bremer, Judy Garland.

Director: Richard Whorf. Producer: Arthur Freed.

* * *

Mother Wore Tights (20th-Fox). In Technicolor.
Stars: Betty Grable, Dan Dailey, Mona Freeman.
Director: Walter Lang. Producer: Lamar Trotti.

California (Paramount). In Technicolor. Stars: Ray
Milland, Barbara Stanwyck, Barry Fitzgerald.
Director: John Farrow. Producer: Seton I. Miller.

Gallant Bess (MGM). In Cinecolor. Stars: Marshall
Thompson, George Tobias, Clem Bevans. Director:

Andrew Morton. Producer: Harry Rapf.

* * *

The Bachelor and the Bobby-Soxer (RKO Radio).
Stars: Cary Grant, Myrna Loy, Shirley Temple.
Director: Irving Reis. Producer: Dore Schary.

Cheyenne (WB). Stars: Dennis Mcrgan, Jane
Wyman, Janis Paige. Director: Raoul Walsh. Pro-
ducer: Robert Buckner.

Dear Ruth (Paramount) Stars: Joan Caulfield,
William Holden," Mona Freeman. Director: William
D. Russell. Producer: Paul Jones.

The Time, The Place and the Girl (WB). In Techni-
color. Stars: Dennis Morgan, Jack Carson, Janis
Paige. Director: David Butler. Producer: Alex
Gottlieb.

I Wonder Who's Kissing Her Now (20th-Fox). In
Technicolor. Stars: June Haver, Mark Stevens,
Martha Stewart. Director: Lloyd Bacon. Producer:
George Jessel.

The Razor's Edge (20th-Fox). Stars: Tyrone Power,
Gene Tierney, John Payne. Director: Edmund
Goulding. Producer: Darryl F. Zanuck.

Stallion Road (WB). Stars: Ronald Reagan, Alexis
Smith, Zachary Scott. Director: James V. Kern.
Producer: Alex Gottlieb.

The Beginning or the End (MGM). Stars: Brian
Donlevy, Robert Walker, Tom Drake. Director:
Norman Taurog. 'Producer: Samuel Marx.

The Perils of Pauline (Paramount). In Technicolor.
Stars: Betty Hutton, John Lund, Billy De Wolfe.
Director: George Marshall. Producer: Sol C. Siegel.

Buck Privates Come Home (U-I). Stars: Bud Abbott,
Lou Costello, Tom Brown. Director: Charles T.
Barton. Producer: Robert Arthur.

The Sea of Grass (MGM). Stars: Spencer Tracy,
Katharine Hepburn, Robert Walker. Director: Elia
Kazan. Producer: Pandro S. Berman.

My Darling Clementine (20th-Fox). Stars: Henry
Fonda, Linda Darnell, Victor Mature. Director:
John Fcrd. Producer: Samuel G. Engel.

Miracle on 34th Street (20th-Fox). Stars: Maureen
O'Hara, John Payne, Edmund Gwenn. Director:
George Seaton. Producer: William Perlberg.

1946

The Bells of St. Mary's (RKO). Stars: Bing Crosby,
Ingrid Bergman, Henry Trovers. Producer: Leo
McCarey. Director: Leo McCarey.

Smoky (20th-Fox). In Technicolor. Stars: Fred Mac-
Murray, Anne Baxter, Esther Dale. Producer:
Robert Bassler. Director: Louis King.

Leave Her to Heaven (20th-Fox). In Technicolor.
Stars: Gene Tierney, Cornel Wilde, Jeanne Crain.
Producer: William A. Bacher. Director: John M.
Stahl.

Courage of Lassie (MGM). In Technicolor. Stars:
Lassie, Elizabeth Taylor, Frank Morgan. Producer:
Robert Sisk. Director: Fred M. Wilcox.

Gilda (Col.). Stars: Rita Hayworth, Glenn Ford,
George Macready. Producer: Virginia Van Upp.
Director: Charles Vidor.

The Outlaw (UA). Stars: Jane Russell, Jack Buetel,
Mimi Aguglia. Producer: Howard Hughes. Direc-
tor: Howard Hughes.

Road to Utopia (Para.). Stars: Bing Crosby, Bob
Hope, Dorothy Lamour. Producer: Paul Jones.
Director: Hal Walker.

To Each His Own (Para.). Stars: Olivia de Havil-
land, John Lund, Mary Anderson. Producer:
Charles Brackett. Director: Mitchell Leisen.

Easy to Wed (MGM). In Technicolor. Stars: Van
Johnson, Esther Williams, Lucille Ball. Producer:
Jack Cummings. Director: Edward Buzzell.

The Lost Weekend (Para.). Stars: Ray Milland,
Jane Wyman, Philip Terry. Producer: Charles
Brackett. Director: Billy Wilder.

* * *

The Green Years (MGM). Stars: Charles Coburn,
Tom Drake, Beverly Tyler. Producer: Leon Gordon.
Director: Victor Saville.

The Virginian (Para.). In Technicolor. Stars: Joel
McCrea, Brian Donlevy, Sonny Tufts. Producer:
Paul Jones. Director: Stuart Gilmore.

Breakfast in Hollywood (U.A.). Stars: Tom Brene-
man, Bonita Granville, Beulah Bondi. Producer:
Robert S. Golden. Director: Harold Schuster.

Saratoga Trunk (W.B.). Stars: Gary Cooper, Ingrid
Bergman, Flora Robson. Producer: Hal Wallis.
Director: Sam Wood.

The Bandit of Sherwood Forest (Col.). In Techni-
color. Stars: Cornel Wilde, Anita Louise. Pro-
ducers: Leonard S. Picker and Clifford Sanforth.
Directors: George Sherman and Henry Levin.

Night and Day (W.B.). In Technicolor. Stars: Cary
Grant, Alexis Smith, Monty Woolley. Producer:
Arthur Schwartz. Director: Michael Curtiz.

Canyon Passage (Univ.). In Technicolor. Stars:
Dana Andrews, Brian Donlevy. Producer: Walter
Wanger. Associate Producer: Alexander Golitzen.
Director: Jacques Tourneur.

San Antonio (W.B.). In Technicolor. Stars: Errol
Flynn, Alexis Smith, S. Z. Sakall. Producer: Rob-
ert Buckner. Director: David Butler.

The Dolly Sisters (20th-Fox). In Technicolor. Stars:

Betty Grable, John Payne, June Haver. Producer:

George Jessel. Director: Irving Cummings.
» # »

The Harvey Girls (MGM). In Technicolor. Stars:
Judy Garland, John Hodiak, Ray Bolger. Pro-
ducer: Arthur Freed. Associate Producer: Roger
Edens. Director: George Sidney.

Spellbound (U.A.). Stars: Ingrid Bergman, Gregory-
Peck, Rhonda Fleming. Producer: David O. Selz-
nick. Director: Alfred Hitchcock.

Frontier Gal (Univ.). In Technicolor. Stars: Yvonne
de Carlo, Rod Cameron, Andy Devine. Producer:
Howard Benedict. Director: Charles Lamont.

Two Sisters From Boston (MGM). Stars: Kathryn
Grayson, June Allyson, Lauritz Melchior. Pro-
ducer: Joe Pasternak. Director: Henry Koster.
* * *

Bad Bascomb (MGM). Stars: Wallace Beery, Mar-
garet O'Brien, Marjorie Main. Producer: Orville
O. Dull. Director: S. Sylvan Simon.

Enchanted Forest (PRC). In Cinecolor. Stars: Ed-
mund Lowe, Brenda Joyce, Billy Severn. Producer:
Jack Schwarz. Associate Producer: Lou Brock.
Director: Lew Landers.

1945

Thirty Seconds Over Tokyo (MGM). Stars: Spencer
Tracy, Van Johnson, Robert Walker. Producer:-
Sam Zimbalist. Director: Mervyn LeRoy.

( Continued on Page 114)

112

LEADERS of the MOTION PICTURE INDUSTRY

"King Of The Cowboys"

and Z)rig,g,er

"Smartest Horse In The Movies'

/Picture^"" Republic 10th Year

J^J(t(LlO~~m 520 stations Mutual Broadcasting System Sponsored by Quaker Oats

d^ecorel^KCA victor

J^/odcO"" Roy Rogers World's Championship Rodeo

Commercial Tie-Ups Exclusive Management Press Contact

Rohr Company Art Rush, Inc. Al Rackin

Beverly Hills Hollywood Hollywood

A Section of SHOWMEN'S TRADE REVIEW

m

Leaders of the Past

(Continued from Page 112)
National Velvet (MGM). In Technicolor. Stars:
Mickey Rooney, Donald Crisp, Elizabeth Taylor.
Producer: Pandro S. Berman. Director: Clarence
Brown.

Meet Me in St. Louis (MGM). In Technicolor. Stars:
Judy Garland, Margaret O'Brien, Merry Astor. Pro-
ducer: Arthur Freed. Director: Vincente Minnelli.

State Fair (20th-Fox), In Technicolor. Stars: Jeanne
Crain, 'Dana Andrews, Dick Haymes. Producer:
William* Perlberg. Director: Walter Lang.

Thrill of a Romance (MGM). In Technicolor. Stars:
Van Johnson, Esther Williams, Frances Gifford.
Producer: Joe Pasternak. Director: Richard Thorpe.

God Is My Cc-Pilot (W.B.). Stars: Dennis Morgan,
Dane Clark, Raymond Massey. Producer: Robert
Buckner. Director: Robert Florey.

A Song to Remember (Col.). In Technicolor. Stars:
Paul Muni, Merle Oberon, Cornel Wilde. Pro-
ducer, Louis F. Edelman. Director: Charles Vidor.

Anchors Aweigh (MGM). In Technicolor. Stars:
Frank Sinatra, Kathryn Grayson, Gene Kelly.
Producer: Joe Pasternak. Director: George Sidney.

Hollywood Canteen (W.B.). Stars: Robert Hutton,
Dane Clark, Joan Leslie. Producer: Alex Gottlieb.
Director: Delmer Daves.

Incendiary Blonde (Para.). In Technicolor. Stars:
Betty Hutton, Arturo de Cordova, Charlie Ruggles.
Producer: Joseph Sistrom. Director: George
MarshalL

Son of Lassie (MGM). In Technicolor. Stars: Peter
Lawford, Donald Crisp, June Lockhart. Producer:
Samuel Marx. Director: S. Sylvan Simon.

Thunderhead (20th-Fox). In Technicolor. Stars:
Roddy McDowall, Preston Foster, Rita Johnson.
Producer: Robert Bassler. Director: Louis King.

Tree Grows in Brooklyn (20th-Fox). Stars: Dorothy
McGuire, James Dunn, Joan Blondell. Producer:
Louis D. Lighton. Director: Elia Kazan.

Christmas in Connecticut (W.B.). Stars: Barbara
Stanwyck, Dennis Morgan, Sydney Greenstreet.
Producer: William Jacobs. Director: Peter Godfrey.

Song of Bernadette (20th-Fox). Stars: -''Jennifer
Jones, Charles Bickford, Gladys Cooper. Producer:
William Perlberg. Director: Henry King.

For Whom the Bell Tolls (Para.). In Technicolor.
Stars: Gary Cooper, Ingrid Bergman, Akim Tami-
roff. Producer: Sam Wood. Director: Sam Wood.

Valley of Decision (MGM). Stars: Greer Garson,
Gregory Peck, Donald Crisp. Producer: Edwin H.
Knopf. Director: Tay Garnett.

Story of GI Joe (U.A.). Stars: Burgess Meredith,
Robert Mitchum, Freddie Steele. Producer: Lester
Cowan. Associate Producer: David Hall. Director:
William A. Wellman.

Up in Arms (RKO). In Technicolor. Stars: Danny
Kaye, Dinah Shore, Dana Andrews. Producer:
Samuel Goldwyn. Associate Producer: Don Hart-
man. Director: Elliott Nugent.

Music for Millions (MGM). Stars: Margaret O'Brien.
Jose Iturbi, Jimmy Durante. Producer: Joe Paster-
nak. Director: Henry Koster.

Wilson (20:h-Fox). In Technicolor. Stars: Alex-
ander Knox, Charles Cobum, Geraldine Fitzgerald.
Producer: Deary! F. Zanuck. Director: Henry King.

Billy Rose's Diamond Horseshoe (20th-Fox). In
Technicolor. Stars: Betty Grable, Dick Haymes,
Phil Silvers. Producer: William Perlberg. Director:
George Seaton.

I'll Be Seeing You (U.A.). Stars: Ginger Rogers,
Joseph Cotten, Shirley Temple. Producer: Dore
Schary. A Selznick-International Picture. Director:
William Dieterle.

Along Came Jones (RKO). Stars: Gary Cooper,
Loretta Young, William Demarest. Producer: Gary
Cooper. Director: Stuart Heisler.

Our Vines Have Tender Grapes (MGM). Stars: Ed-
ward G. Robinson, Margaret O'Brien, James Craig.
Producer: Robert Sisk. Director: Roy Rowland.

1944

SPECIAL AWARDS

For Whom the Bell Tolls (Para.). In Technicolor.
Stars: Gary Cooper, Ingrid Bergman, Akim Tami-
roff. Executive Producer: B. G. DeSylva. Producer:
Sam Wood. Director: Sam Wood.

Wilson (20th-Fox). In Technicolor. Stars: Alex-
ander Knox, Charles Coburn, Geraldine Fitzgerald.
Producer: Darryl F. Zanuck. Director: Henry King.

Song of Bernadette (20th-Fox). Stars: Jennifer Jones,
Charles Bickford, Gladys Cooper. Producer: Wil-
liam Perlberg. Director: Henry King.

Going My Way (Para.). Stars: Bing Crosby, Rise
Stevens, Barry Fitzgerald. Producer: Leo McCarey.
Director: Leo McCarey.

* * *

Since You Went Away (U.A.). Stars: Claudette
Colbert, Jennifer Jones, Shirley Temple. Producer:
David O. Selznick. Director: John Cromwell.

A Guy Named Joe. (MGM). Stars: Spencer Tracy,
Irene Dunne, Van Johnson. Producer: Everett
Riskin. Director: Victor Fleming.

Story of Dr. Wassell (Para.). In Technicolor. Gary
Cooper, Laraine Day, Signe Hasso. Producer:
Cecil B. DeMille. Director: Cecil B. DeMille.

The White Cliffs of Dover (MGM). Stars: Irene
Dunne, Alan Marshall, Frank Morgan. Producer:
Sidney Franklin. Director: Clarence Brown.

See Here, Private Hargrove (MGM). Stars: Robert
Walker, Donna Reed, Keenan Wynn. Producer:
George Haight. Director: Wesley Ruggles.

Miracle of Morgan's Creek (Para.). Stars: Eddie
Bracken, Betty Hutton, Diana Lynn. Producer:
Preston Sturges. Director: Pieston Sturges.

Cover Girl (Col.). In Technicolor. Stars: Rita Hay-
worth, Gene Kelly, Lee Bowman. Producer: Arthur
Schwartz. Director: Charles Vidor.

Home in Indiana (20th Century-Fox). In Techni-
color. Stars: Walter Brennan, Lon McCallister,
Jeanne Crain. Producer: Andre Daven. Director:
Henry Hathaway.

Destination Tokyo (Warner Brothers). Stars: Cary
Grant, John Garfield, Alan Hale. Producer: Jerry
Wald. Director: Delmer Daves.

Madame Curie (MGM). Stars: Greer Garson, Wal-
ter Pidgeon, Henry Travers. Producer: Sidney
Franklin. Directcr: Mervyn LeRoy.

Thousands Cheer (MGM). In Technicolor. Stars:
Kathryn Grayson, Gene Kelly, Mary Astor. Pro-
ducer: Joseph Pasternak. Director: George Sidney.

Lady in the Dark (Para.). In Technicolor. Stars:
Ginger Rcgers, Ray Milland, Jen Hall. Executive
Producer: B. G. DeSylva. Associate Producer:
Richard Blumenthal. Director: Mitchell Leisen.

Two Girls and a Sailor (MGM). Stars: Van Johnson,
June Allyson, Gloria De Haven. Producer: Jce
Pasternak. Director: Richard Thorpe.

Up in Arms (RKO). In Technicolor. Stars: Danny
Kaye, Dinah Shore, Dana Andrews. Producer:
Samuel Goldwyn. Associate Producer: Don Hart-
man. Director: Elliott Nugent.

Arsenic and Old Lace (W.B.). Stars: Cary Grant,
Priscilla Lane, Raymond Massey. Producer: Frank
Capra. Director: Frank Capra.

Pin Up Girl (20th-Fox). In Technicolor. Stars: Betty
Grable, John Harvey, Martha Raye. Producer:
William LeBaron. Director: Bruce Humberstone.

* * *

Bathing Beauty (MGM). In Technicolor. Stars:
Red Skelton, Esther Williams, Basil Rathbone.
Producer: Jack Cummings. Director George Sidney.

Shine On Harvest Moon (W.B.). Stars: Ann Sheri-
dan, Dennis Morgan, Jack Carson. Producer: Wil-
liam Jacobs. Director: David Butler. Assistant
Director: Jesse Hibbs.

Guadalcanal Diary (20th-Fox). Stars: Preston Fos-
ter, Lloyd Nolan, William Bendix. Producer: Bryan
Foy. Associate Producer: Islin Auster. Director:
Lewis Seiler.

Old Acquaintance (W.B.). Stars: Bette Davis,
Miriam Hopkins, Gig Young. 'Producer: Henry
Blanke. Director: Vincent Sherman.

Dragon Seed (MGM). Stars: Katharine Hepburn,
Walter Huston, Aline MacMahon. Directors: Jack
Conway and Harold S. Bucquet. Producer: Pandro
S. Berman. ■

In Society (Univ.). Stars: Bud Abbott, Lou Costello,
Marion Hutton. Producer: Edmund L. Hartman.
Director: Jean Yarbrough.

The Fighting Seabees (Republic). Stars: John
Wayne, Susan Hayward, Dennis OKeefe. Direc-
tor: Edward Ludwig. Second Unit Directed by
Howard Lydecker. Associate Producer: Albert J.
Cohen.

* * *

Casanova Brown (RKO). Stars: Gary Cooper,
Teresa Wright, Frank Morgan. Producer: Nunnally
Johnson. Director: Sam Wood.

1943

SPECIAL AWARD

This Is the Army (W.B.). Stars: George Murphy,

Joan Leslie, George Tobias. Producers: Jack L.

Warner and Hal B. Wallis. Director: Michael
Curtiz.

Random Harvest (MGM). Stars: Ronald Colman,
Greer Garson. Producer: Sidney Franklin. Direc-
tor: Mervyn LeRoy.

Yankee Doodle Dandy (W.B.). Stars: James Cag-
ney, Joan Leslie, Walter Huston. Executive Pro-
ducer: Hal B. Wallis. Associate Producer: William
Cagney.

Hitler's Children (RKO). Stars: Tim Holt, Bonita
Granville, Kent Smith. 'Producer: Edward A.
Golden. Director: Edward Dmytryk.

* * *

My Friend Flicka (20th-Fox). In Technicolor. Stars:
Roddy McDowall, Preston Foster, Rita Johnson.
Producer: Ralph Dietrich. Director: Harold Schuster.

Stage Door Canteen (U.A.). Stars: Cheryl Walker,
William Terry. Producer: Sol Lesser. Associate
Producer: Barnett Briskin. Director: Frank Borzage.

* * *

Hello, Frisco, Hello (20th-Fox). In Technicolor.
Stars: Alice Faye, John Payne, Jack Oakie. Pro-
ducer: Miltcn Sperling. Director: Bruce Humber-
stone.

Star Spangled Rhythm (Para.). Stars: Bing Crosby,
Bob Hope. Associate Producer: Joseph Sistrom.
Director: George Marshall.

114

LEADERS of the MOTION PICTURE INDUSTRY

GARY COOPER

as Howard Roark in "The Fountainhead

A Section of SHOWMEN'S TRADE REVIEW

US

Coney Island (20th-Fox). In Technicolor. Stars:
Betty Grable, George Montgomery, Cesar Romero.
Producer: William Perlberg. Director: Walter Lang.

* • •

So Proudly We Hail (Para.). Stars: Claudette Col-
bert, Paulette Goddard, Veronica Lake. Producer:
Mark Sandrich. Director: Mark Sandrich.

For Me and My Gal (MGM). Stars: Judy Garland,
George Murphy, Gene Kelly. Producer: Arthur
Freed. Director: Busby Berkeley.

Springtime in the Rockies (20th-Fox). In Techni-
color. Stars: Betty Grable, John Payne, Carmen
Miranda. Producer: William LeBaron. Director:
Irving Cummings.

Pride of the Yankees (RKO). Stars: Gary Cooper,
Teresa Wright, Babe Ruth. Producer: Samuel Gold-
wyn. Director: Sam Wood.

The Road to Morocco (Para.). Stars: Bing Crosby,
Bob Hope, Dorothy Lamour. Associate Producer:
Paul Jones. Director: David Butler.

Hit the Ice (Univ.). Stars: Bud Abbott, Lou Costello,
Ginny Simms. Producer: Alex Gottlieb. Director:
Charles Lamont.

The Human Comedy (MGM). Stars: Mickey
Rooney, Frank Morgan, James Craig. Producer:
Clarence Brown. Director: Clarence Brown.

The More the Merrier (Col.). Stars: Jean Arthur,
Joel McCrea, Charles Coburn. Producer: George
Stevens. Associate Producer: Fred Guiol. Direc-
tor: George Stevens.

* • •

Crash Dive (20th-Fox). Stars: Tyrone Power, Anne
Baxter, Dana Andrews. Producer: Milton Sperling.
Director: Archie Mayo.

Dixie (Para.). Stars: Bing Crosby, Dorothy Lamour,
Billy DeWolfe. Associate Producer: Paul Jones.
Director: A. Edward Sutherland.

Bataan (MGM). Stars: Robert Taylor, George
Murphy, Thomas Mitchell. Producer: Hal B.
Wallis. Director: Toy Garnett.

* # *

Air Force (W.B.). Stars: John Garfield, Gig Young,
Harry Carey. Producer: Hal B. Wallis. Director:
Howard Hawks.

It Ain't Hay (Univ.). Stars: Bud Abbott, Lou Cos-
tello, Grace McDonald. Producer: Alex Gottlieb.
Director: Erie C. Kenton.

* * *

Casablanca (W.B.). Stars: Humphrey Bogart, In-
grid Bergman, Paul Henreid. Producer: Hal B.
Wallis. Director: Michael Curtiz.

Who Done It? (Univ.). Stars: Bud Abbott, Leu Cos-
tello, Patric Knowles. Associate Producer: Alex
Gottlieb. Director: Erie C. Kenton.

Salute to the Marines (MGM). In Technicolor.
Stars: Wallace Beery, Fay Bainter, Reginald
Owen. Producer: John W. Considine. Director:
S. Sylvan Simon.

* * »

The Major and the Minor (Para.). Stars: Ginger
Rogers, Ray Milland, Robert Benchley. Producer:
Arthur Hornblow. Director: Billy Wilder. Assistant
Director: C. C. Coleman.

1942

Mrs. Miniver (MGM). Stars: Greer Garson, Walter
Pidgeon, Teresa Wright. Producer: Sidney Frank-
lin. Director: William Wyler.

How Green Was My Valley (20th-Fox). Stars:
Walter Pidgeon, Maureen O'Hara, Donald Crisp.
Producer: Darryl F. Zanuck. Director: John Ford.
# * *

To the Shores of Tripoli (20th-Fox). Stars: John
Payne, Maureen O'Hara, Randolph Scott. Pro-
ducer: Allan Dwan. Director: Allan Dwan.

Reap the Wild Wind (Para.). Stars: Ray Milland,
John Wayne, Paulette Goddard. Producer: Cecil
B. DeMille. Associate Producer: William H. Pine.
Director: Cecil B. DeMille.

The Flest's In (Para.). Stars: Dorothy Lamour,
William Holden, Eddie Bracken. Associate Pro-
ducer: Paul Jones. Director: Victcr Schertzinger.

Pardon My Sarong (Univ.). Stars: Bud Abbott,
Leu Costello, Virginia Bruce. Associate Producer:
Alex Gottlieb. Director: Erie C. Kenton.

Keep 'Em Flying (Univ.). Stars: Bud Abbott, Lou
Costello, Martha Raye. Associate Producer: Glenn
Tryon. Director: Arthur Lubin.

Holiday Inn (Para.). Stars: Bing Crosby, Fred
Astaire, Marjcrie Reynolds. Producer: Mark Sand-
rich. Director: Mark Sandrich.

One Foot in Heaven (W.B.). Stars: Fredric March,
Martha Scott, Beulah Bondi. Executive Producer:
Hal B. Wallis. Associate Producer: Robert Lord. ,
Director: Irving Rapper.

Ride 'Em Cowboy (Univ.). Stars: Bud Abbott, Lou
Costello, Dick Foran. Associate Producer: Alex
Gottlieb. Director: Arthur Lubin.

Kings Row (W.B.). Stars: Ann Sheridan, Robert
Cummings, Ronald Reagan. Exec. Producer: Hal
B. Wallis. Asscc. Producer: David Lewis. Direc-
tor: Sam Wood.

Captains of the Clouds (W.B.). Stars: James Cag-
ney, Dennis Morgan, Brenda Marshall. Executive
Producer: Hal B. Wallis. Associate Producer: Wil-
liam Cagney. Director: Michael Curtiz.

Babes on Broadway (MGM). Stars: Mickey Rooney,
Judy Garland, Fay Bainter. Producer: Arthur
Freed. Director: Busby Berkeley.

Rio Rita (MGM). Stars: Bud Abbott, Leu Costello,
Kathryn Grayson. Producer: Pandro S. Berman.
Director: S. Sylvan Simon.

Wake Island (Para.). Brian Donlevy, Robert Pres-
ton, Macdonald Carey. Associate Producer: Joseph
Sistrom. Director: John Farrow.

Eagle Sguadron (Univ.). Stars: Robert Stack, Diana
Barrymore, John Loder. Producer: Walter Wangsr.
Director: Arthur Lubin.

* * •

My Sister Eileen (Cel.). Stars: Rosalind Russell,
Brian Aherne, Janet Blair. Producer: Max Gordon.
Director: Alexander Hall.

The Bashlul Bachelor (RKO). Stars: Chester Lauck,
Morris Goff. ZaSu Pitts. Producer: Jack William
Votion. Director: Malcolmn St. Clair.

* * *

Remember Pearl Harbor (Rep.). Stars: Donald M.
Barry, Alan Curtis, Fay McKenzie. Associate Pro-
ducer: Albert J. Cohen. Director: Joseph Santley.

Somewhere I'll Find You (MGM). Stars: Clark
Gable, Lana Turner, Robert Sterling. Producer:
Pandro S. Berman. Director: Wesley Ruggles.

Beyond the Blue Horizon (Para.). Stars: Dorothy
Lamour, Richard Denning, Jack Haley. Associate
Producer: Monta Bell. Director: Alfred Santell.

Song of the Islands (20th-Fox). In Technicolor.
Stars: Betty Grable, Victor Mature, Jack Oakie.
Producer: William LeBaron. Director: Walter Lang.

Louisiana Purchase (Para.). Stars: Bob Hope, Vera
Zorina, Victor Mature. Associate Producer: Harold
Wilson. Director: Irving Cummings.

My Gal Sal (20th-Fox). In Technicolor. Stars: Rita
Hayworth, Victor Mature, John Sutton. Producer:
Robert Bassler. Director: Irving Cummings.

They Died With Their Boots On (W.B.). Stars:
Errol Flynn, Olivia De Havilland, Walter Hamp-
den. Executive Producer: Hal B. Wallis. Associate
Producer: Robert Fellows. Director: Raoul Walsh.

Flying Tigers (Rep. J. Stars: John Carroll, John
Wayne, Anna Lee. Associate Producer: Edmund
Grainger. Director: David Miller.

Here We Go Again (RKO). Stars: Edgar Bergen,
Charlie McCarthy, Jim Jordan. Producer: Allan
Dwan. Director: Allan Dwan.

1941

Men of Boys Town (MGM). Stars: Spencer Tracy,
Mickey Rooney, Bcbs Watson. Producer: A John
W. Considine, Jr. Production. Director: Norman
Taurog.

Buck Privates (Univ.). Stars: Lee Bowman, Alan
Curtis, Abbott & Costello. Associate Producer:
Alex Gottlieb. Director: Arthur Lubin.

Caught in the Draft (Para.). Stars: Bob Hope,
Dorothy Lamour, Lynne Overman. Producer: B.
G. De Sylva. Director: David Butler.

The Shepherd of the Hills (Para.). In Technicolor.
Stars: John Wayne, Betty Field, Harry Carey. Pro-
ducer: Jack Moss. Director: Henry Hathaway.

* * *

North West Mounted Police (Para.). In Technicolor.
Stars: Gary Cooper, Madeleine Carroll, Paulette
Goddard. Producer: Cecil B. DeMille. Associate
Producer: William H. Pine. Director: Cecil B.
DeMille.

* * *

Sergeant York (W.B.). Stars: Gary Cooper, Wal-
ter Brennan, Joan Leslie. Producers: Jesse L.
Lasky, Hal B. Wallis. Director: Howard Hawks.

In the Navy (Univ.). Stars: Bud Abbott, Lou Cos-
tello, Dick Powell. Associate Producer: Alex Gott-
lieb. Director: Arthur Lubin.

Virginia (Para.). In Technicolor. Stars: Madeleine
Can oil, Fred MacMurray, Stirling Hayden. 'Pro-
ducer: Edward H. Griffith. Director: Edward H.
Griffith.

Honky Tonk (MGM). Stars: Clark Gable, Lana
Turner, Frank Morgan. Producer: Pandro S. Ber-
man. Director: Jack Conway.

The Philadelphia Story (MGM). Stars: Cary Grant,
Katharine Hepburn, James Stewart. Producer:
Joseph L. Mankiewicz. Director: George Cukor.

Hold That Ghost (Univ.). Stars: Bud Abbott, Lou
Costello, Richard Carlson. Associated Producers:
Burt Kelly and Glenn Tryon. Director: Arthur
Lubin.

* * *

A Yank in the R. A. F. (20th-Fox). Stars: Tyrone
Power, Betty Grable, John Sutton. Associate Pro-
ducer: Leu Edelman. Director: Henry King.

Blossoms in the Dust (MGM). In Technicolor.
Stars: Greer Garson, Walter Pidgeon, Felix Bres-
sart. Associate Producer: Irving Asher. Director:
Mervyn LeRoy.

Moon Over Miami (20th-Fox). In Technicolor. Stars:
Don Ameche, Betty Grable, Robert Cummings. A
Harry Joe Brown Production. Director: Walter
Lang.

Sun Valley Serenade (20th-Fox). Stars: Sonja
Henie, John Payne, Glenn Miller and His Orches-
tra. Producer: Milton Sperling. Director: H. Bruce
Humberstone.

Andy Hardy's Private Secretary (MGM). Stars:
Lewis Stone, Mickey Rooney, Fay Holden. Direc-
tor: George B. Seitz.

* * *

Billy the Kid (MGM). In Technicolor. Stars: Rob-
ert Taylor, Brian Donlevy, Ian Hunter. An Irving
Asher Production. Director: David Miller.

* * *

The Strawberry Blonde (W.B.). Stars: James Cag-
ney, Olivia de Havilland, Rita Hayworth. Execu-
tive Producer: Hal B. Wallis. Director: Raoul
Walsh.

(Continued on Page 118)

116

LEADERS of the MOTION PICTURE INDUSTRY

Nassour Studios

Bod

Presents

and Loo

ABBOTT COSTELLO

tn

"AFRICA SCREAMS"

With

CLYDE BEATTY

World's Foremost
Animal Trainer

FRANK BUCK

World Famous Explorer
and Animal Hunter

* HILLARY BROOKE

* MAX BAER

* BUDDY BAER

JOE BESSER SHEMP HOWARD

Directed By

Charles Barton

Screen Play By

Earl Baldwin

Released Through

INITEB ARTISTS

A Section of SHOWMEN'S TRADE REVIEW

Leaders of the Past

(Continued from Page 116)
Kitty Foyle (RKO). Stars: Ginger Rogers, Dennis
Morgan, James Craig. Producer: David Hemp-
stead. Executive Producer: Harry E. Edington.
Director: Sam Wood.

The Great Dictator (U.A.). Stars: Charles Chaplin,
Paulette Goddard, Jack Oakie. Producer: Charles
Chaplin. Director: Charles Chaplin.

Life Begins for Andy Hardy (MGM). Stars: Lewis
Stone, Mickey Rconey, Judy Garland. Director:
George^B. Seitz.

Dive Bomber (W.B.). In Technicolor. Stars: Errol
Flynn, Fred MacMurray, Ralph Bellamy. Associate
Producer: Robert Lord. Executive Producer: Hal
B. Wallis. Director: Michael Curtiz.

I Wanted Wings (Para.). Stars: Ray Milland, Wil-
liam Holden, Wayne Morris. An Arthur Hornblow
Jr. Production. Director: Mitchell Leisen.

Penny Serenade (Col.). Stars: Irene Dunne, Cary
Grant, Beulah Bondi. Producer: Kenneth Mac-
gowan. Director: Walter Lang.

1940

SPECIAL AWARD
Gone With the Wind (MGM). In Technicolor.
Stars: Clark Gable, Vivien Leigh. Director: Victor
Fleming. Producer: David O. Selznick.

Boom Town (MGM). Stars: Clark Gable, Spencer
Tracy, Claudette Colbert. Director: Jack Conway.
Producer: Sam Zimbalist.

Swanee River (20th-Fox). In Technicolor. Stars:
Don Ameche, Al Jolson, Andrea Leeds. Director:
Sidney Lanfield. Darryl F. Zanuck in charge of
production; Kenneth Macgowan, associate pro-
ducer.

Northwest Passage (MGM). In Technicolor. Stars:
Spencer Tracy, Robert Young, Walter Brennan.
Director: King Vidor. A King Vidor Production.

The Return of Frank James (20th-Fox). In Techni-
color. Stars: Henry Fonda, Gene Tierney, Jackie
Cooper. Director: Fritz Lang. Producer: Darryl F.
Zanuck.

Rebecca (U.A.). Stars: Laurence Olivier, Joan Fon-
taine. Director: Alfred Hitchcock. A David O.
Selznick Production.

Strike Up the Band (MGM). Stars: Mickey Rocney,
Judy Garland. Director: Busby Berkeley. Pro-
ducer: Arthur Freed.

The Grapes of Wrath (20th-Fox). Star: Henry
Fonda. Director: John Ford. A Darryl F. Zanuck
Production.

* * *

Andy Hardy Meets Debutante (MGM). Stars: Lewis
Stone, Mickey Rooney, Cecilia Parker. Director:
George B. Seitz.

The Hghting 69th (W.B.). Stars: James Cagney,
Pat O'Brien, George Brent. Director: William
Keighley. Executive Producer: Hal B. Wallis.

Road to Singapore (Para.). Stars: Bing Crosby,
Dorothy Lamour, Bob Hope. Director: Victor
Schertzinger. Producer: Harlan Thompson.

Drums Along the Mohawk (20th-Fox). In Techni-
color. Stars: Henry Fonda, Claudette Colbert.
Director: John Ford. Executive Producer: Darryl
F. Zanuck. Raymond Griffith, associate producer.

Knute Rockne — All American (W.B.). Stars: Pat
O'Erien, Gale Page, Ronald Reagan. Director:
Lloyd Bacon. Executive Producer: Hal B. Wallis.

Virginia City (W.B.). Stars: Errol Flynn, Miriam
Hopkins, Randolph Scott, Humphrey Bogart. Di-
rector: Michael Curtiz. Executive Producer: Hal
B. Wallis. Robert Fellows, associate producer,
e • •

Buck Benny Rides Again (Para.). Stars: Jack
Benny, Ellen Drew. Director: Mark Sandrich. Pro-
ducer: Mark Sandrich.

Edison, the Man (MGM). Stars: Spencer Tracy,
Rita Johnson. Directcr: Clarence Brown. A Clar-
ence Brown Production.

Down Argentine Way (20th-Fox). In Technicolor.
Stars: Don Ameche, Betty Grable, Carmen Miran-
da. Director: Irving Cummings. Darryl F. Zanuck in
charge of production; Harry Joe Brown, associate
producer.

Young Tom Edison (MGM). Stars: Mickey Rooney,
Fay Bainter. Director: Norman Taurog. Producer:
John W. Considine, Jr.

They Drive by Night (W.B.). Stars: George Raft,
Ann Sheridan, Ida Lupino, Humphrey Bogart. Di-
rector: Raoul Walsh. Jack L. Warner in charge
of production; Mark Hellinger, associate producer.

Judge Hardy and Son (MGM). Stars: Lewis Stone,
Mickey Rooney, Cecilia Parker. Director: George
B. Seitz.

Maryland (20th-Fox). In Technicolor. Stars: Walter
Brennan, Fay Bainter. Director: Henry King. Dar-
ryl F. Zanuck in charge of production; Gene
Markey, associate producer.

Brigham Young — Frontiersman (20th-Fox). Stars:
Tyrone Power, Linda Darnell. Director: Henry
Hathaway. A Darryl F. Zanuck Production.

All This, and Heaven Too (W.B.). Stars: Bette
Davis, Charles Boyer. Director: Anatole Litvak.
Executive Producer: Hal B. Wallis. David Lewis,
associate producer.

Finocchio (RKO). In Technicolor. Stars: Dickie
Jones, Cliff Edwards, Christian Rub. Supervising
Directors: Ben Sharpsteen and Hamilton Luske. A
Walt Disney Production.

My Favorite Wife (RKO). Stars: Irene Dunne, Cary
Grant. Director: Garson Kanin. A Leo McCarey
Production.

Destry Rides Again (Univ.). Stars: Marlene Die-
trich, James Stewart. Director: George Marshall.
A Joe Pasternak Production.

1939

Jesse James 20th-Fox). Stars: Tyrone Power,
Henry Fonda, Nancy Kelly. Director: Henry King.
Darryl F. Zanuck in charge of production. Nun-
nally Jchnson, associate producer.

Dodge City (W.B.). Stars: Errol Flynn, Olivia De-
Havilland, Ann Sheridan. Director: Michael
Curtiz. Executive Producer: Hal B. Wallis. Robert
Lord, associate producer.

Union Pacific (Para.). Stars: Barbara Stanwyck,
Joel McCrea. Directcr: Cecil B. DeMille. Pro-
ducer: Cecil B. DeMille.

Kentucky (20th-Fox). In Technicolor. Stars: Loretta
Young, Richard Greene, Walter Brennan. Direc-
tor: David Butler. Executive Producer: Darryl F.
Zanuck. Gene Markey, associate producer.

Mr. Smith Goes to Washington (Col.). Stars: Jean
Arthur, James Stewart. Director: Frank Capra.
Producer: Frank Capra.

Andy Hardy Gets Spring Fever (MGM). Stars:
Lewis Stone, Mickey Rooney, Cecilia Parker. Di-
rector: W. S. Van Dyke.

Babes in Arms (MGM). Stars: Mickey Rconey,
Judy Garland. Director: Busby Berkeley. Producer:
Arthur Freed.

The Wizard of Oz (MGM). Stars: Judy Garland,
Frank Morgan, Bert Lahr, Billie Burke. Director:
Victor Fleming. Producer: Mervyn LeRoy.

Stanley and Livingstone (20th-Fox). Stars: Spencer
.Tracy, Nancy Kelly, Richard Greene, Walter Ben-
nan. Director: Henry King. Producer: Darryl F.
Zanuck.

Goodbye, Mr. Chips (MGM). Stars: Robert Donat,
Greer Garson. Director: Sam Wood. Producer:
Victor Saville.

Bachelor Mother (RKO). Stars: Ginger Rogers,
David Niven. Director: Garson Kanin. Producer:
B. G. DeSylva.

Out West With the Hardys (MGM). Stars: Lewis
Stone, Mickey Rooney, Cecilia Parker. Director:
George B. Seitz.

Tarzan Finds a Son (MGM). Stars: Johnny Weiss-
muller, Maureen O'Sullivan. Director: Richard
Thorpe. Producer: Sam Zimbalist.

The Rains Came (20th-Fox). Stars: Myrna Loy,
Tyrone Power. Director: Clarence Brown. Pro-
ducer: Darryl F. Zanuck.

Three Smart Girls Grow Up (Univ.). Stars: Deanna
Durbin, Robert Cummings. Director: Henry Koster.
Producer: Joseph Pasternak.

The Hardys Ride High (MGM). Stars: Lewis Stone,
Mickey Rooney, Cecilia Parker. Director: George
B. Seitz.

The Adventures of Huckleberry Finn (MGM). Stars:
Mickey Rooney, Walter Connolly. Director: Rich-
ard Thorpe. Producer: Joseph L. Mankiewicz.

Only Angels Have Wings (Col.). Stars: Cary
Grant, Jean Arthur. Director: Howard Hawks. A
Howard Hawks Production.

Rose of Washington Square (20th-Fox). Stars:
Tyrone Power, Alice Faye. Director: Gregory Rat-
off. Darryl F. Zanuck in charge of production.
Nunnally Johnson, associate producer.

Dark Victory (W.B.). Stars: Bette Davis, George
Brent, Humphrey Bogart. Director: Edmund Gould-
ing. Executive Producer: Hal B. Wallis; Donald
Lewis, associate producer.

Gunga Din (RKO). Stars: Cary Grant, Victor
McLaglen, Douglas Fairbanks, Jr. Director: George
Stevens. Producer: George Stevens.

Hollywood Cavalcade (20th-Fox). Stars: Alice
Faye, Don Ameche. Director: Irving Cummings.
Producer: Darryl F. Zanuck.

Angels With Dirty Faces (W.B.). Stars: James
Cagney, Pat O'Brien, Humphrey Bogart, Ann
Sheridan. Director: Michael Curtiz. Executive Pro
ducer: Hal B. Wallis. Sam Bischoff, associate pro-
ducer.

Young Mr. Lincoln (20th-Fox). Stars: Henry Fonda,
Alice Brady. Director: John Ford. Executive Pro-
ducer: Darryl F. Zanuck. Kenneth Macgowan,
associate producer.

Stagecoach (U.A.). Stars: Claire Trevor, John
Wayne. Director: John Ford. Producer: Walter
Wanger.

1938

Alexander's Ragtime Band (20th-Fox). Stars: Ty-
rone Power, Alice Faye, Don Ameche. Director:
Henry King. Executive Producer: Darryl F. Zanuck;
Harry Joe Brown, associate producer.

In Old Chicago (20th-Fox). Stars: Tyrone Power,
Alice Faye, Don Ameche. Director: Henry King.
Executive Producer: Darryl F. Zanuck: Kenneth
Macgowan, associate producer.

118

LEADERS of the MOTION PICTURE INDUSTRY

Boys Town (MGM). Stars: Spencer Tracy, Mickey
Rooney. Director: Norman Taurcg. Producer:
John W. Considine, Jr.

Love Finds Andy Hardy (MGM). Stars: Lewis
Stone, Mickey Rooney, Ceceilia Parker. Director:
George B. Seitz.

Test Pilot (MGM). Clark Gable, Myrna Loy, Spen-
cer Tracy. Director: Victor Fleming. Producer:
Louis D. Lighton.

The Hurricane (U.A.). Stars: Dorothy Lamour, Jon
Hall. Director: John Ford. Producer: Samuel Gold-
wyn; Merritt Hulburd, associate producer.

Snow White and the Seven Dwarfs (RKO). Super-
vising director: David Hand. Sequence directors:
Perce Pearce, William Cotrell, Larry Morey, Ben
Sharpsteen. Producer: Walt Disney.

Adventures of Robin Hood (W.B.). Stars: Errol
Flynn, Olivia de Havilland, Basil Rathbone,
Claude Rains. Directors: Michael Curtiz and
Wiliam Keighley. Executive Producer: Hal B.
Wallis; Henry Blanke, associate producer.

You Can't Take It With You (Col.). Stars: Jean
Arthur, Lionel Barrymore, James Stewart. Director:
Frank Copra. Producer: Frank Capra.

* * »

Wells Fargo (Para.). Stars: Joel McCrea, Bob
Burns, Frances Dee. Director: Frank Lloyd. Pro-
ducer: Frank Lloyd; Howard Estabrook, associate.

* * *

The Adventures of Tom Sawyer (U.A.). Stars:
Tommy Kelly, Jackie Moran, Ann Gillis, May
Robson, Walter Brennan. Director: Norman Taurog.
Producer: David O. Selznick; William H. Wright,
associate.

That Certain Age (Univ.). Stars: Deanna Durbin,
Melvin Douglas, Jackie Cooper. Director: Edward
Ludwig. Producer: Joe Pasternak.

Spawn of the North (Para.). Stars: Dorothy La-
mour, Henry Fonda, George Raft, John Barrymore.
Director. Henry Hathaway. Producer: Albert
Lewin.

Suez (20rh-Fox). Stars: Tyrone Power, Loretta
Young, Annabella. Director: Allan Dwan. Ex-
ecutive Producer: Darryl F. Zanuck; Gene Markey,
associate.

Happy Landing (20th-Fox). Stars: Sonja Henie,
Don Ameche, Ethel Merman. Director: Roy Del
Ruth. Executive Producer: Darryl F. Zanuck;
David Hempstead, associate.

Four Daughters (W.B.). Stars: Priscilla Lane, Rose-
mary Lane, Lola Lane, Claude Rains. Director:
Michael Curtiz. Producer: Joe Pasternak.

Mad About Music (Univ.). Stars: Deanna Durbin,
Herbert Marshall. Director: Norman Taurog. Pro-
ducer: Joe Pasternak.

Rebecca of Sunnybrook Farm (20th-Fox). Stars:
Shirley Temple, Randolph Scott, Jack Haley. Di-
rector: Allan Dwan. Executive Producer: Darryl
F. Zanuck; Raymond Griffith, associate.

* * *

Too Hot to Handle (MGM). Stars: Clark Gable,
Myrna Loy, Walter Pidgeon. Director: Jack Con-
way. Producer: Lawrence Weingarten.

Judge Hardy's Children (MGM). Stars: Lewis Stone,
Mickey Rooney, Cecilia Parker. Director: George
B. Seitz.

Letter of Introduction (Univ.). Stars: Adolphe Men-
jou, Andrea Leeds, George Murphy. Director:
John M. Stahl. Producer: John M. Stahl.

Arkansas Traveler (Para.). Stars: Bob Bums, Fay
Bainter, John Beal, Jean Parker. Director: Alfred
Santell. Producer: George Arthur.

LEADING STARS of the PAST

1947

ft

1946

ft

1945

ft

1944

ft

1943

ft

1942

ft

1941

ft

1940

ft

1939

ft

ACTORS
Bing Crosby
Gregory Peck
Gary Cooper
Roy Rogers
Cary Grant

ACTORS
Bing Crosby
Van Johnson
Gary Cooper
Cornel Wilde
Roy Rogers

ACTORS
Van Johnson
Bing Crosby
Spencer Tracy
Gary Cooper
Roy Rogers

ACTORS
Bing Crosby
Gary Cooper
Spencer Tracy
Roy Rogers
Cary Grant

ACTORS
Abbott and Costello
Bob Hope
Mickey Rooney
James Cagney
Bing Crosby

ACTORS
Abbott and Costello
Clark Gable
Gary Cooper
Mickey Rooney
Bob Hope

ACTORS
Mickey Rooney

Clark Gable
Spencer Tracy
Gene Autry
Abbott and Costello

ACTORS
Mickey Rooney
Spencer Tracy
Clark Gable
Tyrone Power
James Cagney

ACTORS
Mickey Rooney
Tyrone Power
Spencer Tracy
Clark Gable
James Cagney

ACTRESSES
Betty Grable
Ingrid Bergman
Claudette Colbert

Rita Hayworth
Barbara Stawyck

ACTRESSES
Ingrid Bergman
Rita Hayworth
Betty Grable
Margaret O'Brien
Greer Garson

ACTRESSES
Greer Garson
Judy Garland
Betty Grable
Betty Hutton
Margaret O'Brien

ACTRESSES
Betty Grable
Greer Garson

Bette Davis
Ginger Rogers
Irene Dunne

ACTRESSES
Betty Grable
Greer Garson
Judy Garland
Alice Faye
Dorothy Lamour

ACTRESSES
Betty Grable
Dorothy Lamour
Greer Garson
Judy Garland
Bette Davis

ACTRESSES
Judy Garland
Dorothy Lamour
Bette Davis
Alice Faye
Betty Grable

ACTRESSES
Myrna Loy
Alice Faye
Judy Garland
Bette Davis
Dorothy Lamour

ACTRESSES
Alice Faye
Myrna Lay
Bette Davis
Shirley Temple
Sonja Henie

WESTERN
Roy Rogers
Gene Autry
Bill Elliott
Bill Boyd
Charles Starrett

WESTERN
Roy Rogers
Bill Elliott
Gene Autry
Charles Starrett
Johnny Mack Brown

WESTERN
Roy Rogers
Bill Elliott
Gene Autry
BiU Boyd
Charles Starrett
Johnny Mack Brown

WESTERN
Roy Rogers
William Boyd
Gene Autry
Bill Elliott
Charles Starrett

WESTERN
Roy Rogers
William Boyd
Gene Autry
Bill Elliott
Charles Starrett

WESTERN
Gene Autry
Roy Rogers
BiU Boyd
Charles Starrett
Bill Elliott

WESTERN
Gene Autry

Bill Boyd
Roy Rogers
Charles Starrett
Johnny Mack Brown

WESTERN
Gene Autry
Bill Boyd
Roy Rogers
Three Mesquiteers
Charles Starrett

WESTERN
Gene Autry
Bill Boyd
Roy Rogers
Three Mesquiteers
George O'Brien

'20

LEADERS of the MOTION PICTURE INDUSTRY

John Wayne

XMAS RELEASE

"3 GODFATHERS"

— ARGOSY

WAKE OF THE RED WITCH"

— REPUBLIC —
IN PRODUCTION

SHE WORE A YELLOW RIBBON"

— ARGOSY —

1
★

HARRY VON ZELL

Pictures

Starring in

COLUMBIA PICTURES COMEDIES
*

With ROBERT MONTGOMERY-SUSAN HAYWARD
in Universal-International
"THE SAXON CHARM"

*

Radio

EDDIE CANTOR SHOW— N.B.C.
THE SMITHS OF HOLLYWOOD

Transcribed

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LEADERS of the MOTION PICTURE INDUSTRY

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